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WBk 


Library 

of  the 

University  of  Toronto 


Digitized  by  the  Internet  Archive 

in  2012  with  funding  from 

University  of  Toronto 


http://archive.org/details/stationeryoffice1915toro 


AND 


OFFICE  EQUIPMENT  JOURNAL 


The  only  publication  in  Canada  devoted   to   the   Book,  Stationery  and  Kindred 
Trades,   and   for   thirty   years   the   recognized   authority    for   those   interests. 

MONTREAL,  701-702  Eastern  Townships  BankBldg.     TORONTO,  143-153  University  Ave.        WINNIPEG,  3  1  R   yal  Bank  Bldg.       LONDON,  ENG.,  88  Fleet  St.,  E.C. 


VOL.  XXXI. 


PUBLICATION     OFFICE:     TORONTO,      JANUARY,      1915 


No.    1 


Quality 
First 


Ready  to  Wt.'l* 


Sectional    View 


In  selecting  a  line  of  fountain  pens  quality 
should  be  considered   first — 

SANFORD  &  BENNETT 

Fountain  Pens 

are  first  quality  and  in  addition  have  many  patented  features 
not  possessed  by  other  fountain  pens.  The  popular  price 
adds  another  reason  why  S  &  B  Pens  easily  become  the  most 
profitable  line  in  the  store  of  any  enterprising  dealer. 

Make  up  your  mind  to  investigate  this  superior  line  of 
fountain  pens  and  send  for  price  list  and  discounts  to-day. 

Sanf ord  &  Bennett  Co.,  51-53  Maiden  Lane,  New  York 


BOOKS  E  I.  I.  K  R      A  N  D      ST  A  TIO  N  E  R 


MAY  every 
Canadian 
bookseller  and 
stationer  enjoy  a 
year  surpassing 
in  health  and 
prosperity  all 
that  have  gone 
before.  Accept 
our  sincerest 
thanks  for  past 
favors  and  the 
assurance  of  our 
endeavor  to 
deserve  their 
continuance. 


WARWICK  BROS.  &  RUTTER 

LIMITED 
TORONTO 


BOOKSELLER      AND      STATIONER 


•  .  1: J 


1915  GREETINGS 

From  the  Canadian  Branch  of  the 
OXFORD  UNIVERSITY  PRESS 

H  In  time  of  war  we  have  made  preparations  for  Peace. 

\  Since  making  the  announcement  of  important  developments  in  the  Canadian 
publishing  end  of  our  business,  we  have  received  many  letters  of  congratulation 
and  good  wishes.  On  behalf  of  Mr.  Bell  and  Mr.  Henry,  we  thank  you  sincerely 
for  this  expression  of  your  good-will. 

H  We  shall  specialize — confining  our  publishing  efforts  as  nearly  as  may  be  to 
authors  of  recognized  merit. 

\  On  January  30th  we  will  put  on  the  market  "THE  MAN  OF  IKON,"  by 
Richard  Dehan,  a  tale  of  the  period  of  1870,  the  central  figure  Bismarck.  Read- 
ers of  The  Dop  Doctor  will  find  revived  in  reading  this  strong  novel  the  en- 
thusiasm which  made  Dean's  first  book  the  most  outstanding  success  of  the  past 
five  years. 

\  We  will  issue  immediately  the  last  three  novels  of  Stephen  Leacock.  We  have 
also  contracted  for  the  future  books  by  this  author,  whose  popularity  rests  on  a 
sure  foundation  and  increases  yearly.  Uniform  sets  in  various  styles  in  "Oxford" 
binding  will  feature  this  Christmas'  sales. 

\  The  author  of  "THE  ROCKS  OF  VALPRE"  and  "THE' WAY  OF  AN 
EAGLE,"  enjoys  a  well-earned  vogue.  Ethel  M.  Dell's  new  volume,  "THE 
KEEPER  OF  THE  DOOR,"  will  be  published  by  us  in  April. 

\  Mr.  John  Lane  has  entrusted  to  us  the  Canadian  rights  for  all  future  novels  by 
W.  J.  LOCKE.  Detailed  announcement  covering  the  1915  volume  will  be  made 
later. 

\  Oxford  Bibles,  Testaments,  Prayer  and  Hymns,  Indian  Paper  Sets,  Oxford  Parts 
in  new  styles,  the  World's  Classics  on  thin  paper  in  cloth  and  leather  bindings, 
the  world-famous  Oxford  War  Pamphlets,  all  will  be  fully  represented  in  our 
Spring  journeys. 

H  The  unrivalled  Oxford  line  of  Juvenile  and  Picture  Books  will  be  a  feature  this 
Spring,  while  a  carefully  selected  range  of  beautiful  gift  books  will  complete  a 
display  which  for  popular  sale  will  be  found  unique  in  the  annals  of  Canadian 
effort. 

1  Later  announcement  of  the  probable  date  of  our  traveller's  visit  will  be  made. 

S.  B.  GUNDY        -         -        TORONTO 

Publisher  in  Canada  for  Humphrey  Milford 


|^ZE3g2BZ^^3ZZ^^a^^^^^SBmZZ^^3^^EZ^Z^i3^^^B^a^Sg3S^^^^^asa^^^^^a^^^^^Z^^^^ 


B  0  0  K  SELLER      AND      STATIONER 


STATIONERY  AND 
OFFICE  SUPPLIES 


We  aim  to  have  the 
most  complete  stock 
in  the  Dominion. 

Steel  Pens 
Pen  Holders 
Pencils 

Rubber  Bands 
Inkstands 
Ink,  Mucilage 
Gash  Boxes 
Letter  Scales 
Sealing  Wax 
Letter  Presses    . 
Fountain  Pens 
Paper  Fasteners 
Office  Files,  etc. 

Everything  required 

for  Office,  Bank 

or  Home. 


ACCOUNT  BOOKS 

We  manufacture  every  size  and  de- 
scription. Large  stock  or  special 
patterns  made  to  order. 


i 


& 


®f)e^ea£on'£#reetmg# 

to  ©uv 

Jfrtenbs;  anb  $atron£ 

toitf)  all  <©oob  OTtetje* 

for  a  3|appp,3Brtgf)t  anb 

^erp  prosperous; 

^eto  gear. 

BROWN  BROS. 

LIMITED 

MANUFACTURING  STATIONERS 

TORONTO 


-■mr 


Ledgers 
Journals 
Cash  Books 
Day  Books 
Column  Books 
Balance  Books 
Invoice  Books 
Copying  Books 
Scrap  Books 
Company  Books 
Dockets,  etc. 

OUR  SPECIALTY: 

MEMORANDUM 
and 
PRICE  BOOKS 

LOOSE-LEAF 
BOOKS 

A  SPECIALTY 


LEATHER   GOODS    Department 

Latest  Styles  and   Designs. 
Ladies'  Bags,   Portfolios, 
Wallets,  Letter  and  Card  Cases. 
Pocket  Books  and  Bankers'  Cases,  etc. 

DIARIES  Office  and  Pocket 

Published  for  Half  a  Century.    Every 
description,  250  varieties. 


PAPER  Department 


WRITING,  BOND, 
LEDGER  PAPERS, 
COVER  PAPERS, 
TYPEWRITER  PAPERS, 
BLOTTING  PAPERS, 
CARD  and  CARDBOARD,  etc. 

See  our  new  Sample  Book.     Nothing 
to  excell. 


BOOKSELLER      AND      STATIONER 


!ftj j|.  I M  P6  RIAL 

1)|ir,!),||j),!!i  J I  N€WS  Co.,L>imiteD 


".'^•"'•liFU  Mi    TORONTO, MONTREAL  .WINNIPEG 


\  "111 


fllllllllllllllllllllllllllllllMIIIIIIIHIIIIHIIIUIIIIIIIIIIIUIUUUlllilllinillllllllllllHIIIIIIIIIUIIIinilllHlllllUIIIIIIIMIIIIIIIIIIUHIIinillllllllllllll|||fr 

JUST  TRANSLATED  FROM  THE  GERMAN 

Britain  as  Germany's  Vassal 

BY  GENERAL  VON  BERNHARDI 

This  is  probably  the  most  revealing  book  yet  published  on  the  War.  It  is  the  popular 
book,  issued  12  months  after  "Germany  and  the  Next  War,"  in  which  General  Von 
Bernhardi  sets  forth  the  German  view  of  her  future — and  Britain's —  for  the  enlight- 
enment of  the  German  people — It  is  now  translated  for  the  first  time. 

It  plainly  says  that  Britain's  mission  is  ended;  that  Britain  and  France  are  decadent 
powers;  that  Germany  must  be  the  world  power  of  the  future.  It  gives  Great  Britain 
the  choice  of  being  Germany's  ally  or  Germany's  vassal. 

This  book  is  now  commanding  a  sale  which  makes  it  imperative,  on  the  part  of  every 
bookseller,  to  keep  a  good  stock  on  hand. 


A  New  Book  by  Nat  Gould 


A  GAMBLE  FOR  LOVE         -        -        -        -         $1.25  Retail 

Another  good  seller  at  the  same  price  is 
THE  GREATER  LAW  -  By  Victoria  Cross 


Daily  Telegraph  War  Maps 

Nos.   1,  2,  3,  4. 
Also  Strand  War  Maps,  paper  and  linen. 


East  Agents  for  the  well-known  Toronto 
Weekly 

JACK  CANUCK 

Fully  returnable.   Posters  with  every  order. 


Exceptional  Bargains  During  January 

In  10c.,  15c.,  and  25c.  Paper  and  Cloth  Bound  Novels. 
These  must  be  cleared  out — we  need  space  for  new  lines. 

WRITE  FOR  PARTICULARS 

IMPERIAL  NEWS  COMPANY,  LIMITED 


MONTREAL 

% 

254  Lagauchetiere  West 


TORONTO 

93  V2    Church  Street 


WINNIPEG 

376  Donald  Street 


BOOKSELLER     AND     STATIONER 


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% 


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THE 

Famous  DIAMOND 

Series 

All  British  Manufacture 

Christmas  Cards,  Tags,  Seals,  Post  Cards,  Card  Boards,  Ball 
Programmes,  Menus,  Wedding  Cards,  Fancy  Folders  for 
Christmas  Card  Manufacturers,  Job  Printers,  Embossers 
and  Engravers.  Ask  for  our  gold  and  colored  bordered, 
single  and  double  cards. 

Our  Canadian  Series 


Including  Patriotic  designs — is  now  just  about  up  to  the 
perfection  mark.  The  range  is  greater  than  last  year.  We 
have  increased  the  number  of  views  for  our  local  View 
Booklets  for  all  the  important  towns  in  Canada. 

Our  steel  die  cards  include  coats-of-arms  cards,  emblematic 
designs  as  well  as  an  extensive  series  of  new  embossed 
designs,  all  hand  work. 


Popular  Prices  are  a  Feature 

Don't  buy  American  die-stamped  cards    until   you    see    ours,   and  you  will  admit  our 
superiority — and  'better  price. 

T)0  4-*M/-v4-i/-»    designs  in  Christmas  Cards,  Menus, 
1  d.Lri(JLie    Post     Cards     and     Printers'    Blanks 


Remember  the  Trade-Mark  Diamond  x  A£%x  Series 


For    25  years    an    all    British    firm — all    British    capital — all    British   labor. 


;. 


Sole   Canadian   Agents: 

MENZIES   &  COMPANY,   LIMITED 

439  King  St.  W.,  I  Door  West  of  Spadina,  Toronto 


BOOKSELLER     AND      STATIONER 


?M7?//M/////////;//////M///////////////////M////MM/^^^^ 


There  is  no  War 
in  England 

(So  far  as  the  manufacturers  are  concerned) 


GLUCINE    IS    GOOD 
STUFF 

The    most    satisfactory     adhesive 
ever  invented. 

Always  ready  for  use. 
Always  clean — never  dries  up. 
Not  affected  by  climate. 

Retails  2J  oz.,  10  cents;    5oz.  with  cap 

and  brush,  25  cents  ;  10  oz.  with  cap 

and  brush,  50  cents;  30  oz.  for 

re- filling,  90  cents. 

Order    your    spring    stock 
now  at  former  prices. 

There  is  100%  profit  for  the  Dealer  who 
orders  in  gross  lots. 


Our  good  old  friends,  Lyons  Ink 
Ltd.,  of  Manchester,  follow  the  best 
traditions  of  the  British  merchant 
manufacturer. 

Business  isn't  as  usual  with  them  for  the  reason 
that  the  price  of  all  raw  materials  that  enter  into 
the  manufacture  of  their  lines  is  greatly 
advanced. 

Their  price  to  the  trade  remains  the  same,  and 
will  only  go  up  when  raw  material  soars  so  high 
that  no  margin  will  be  left  for  paying  wages. 

We  can  fill  a  limited  number  of  orders  for 
GLUCINE  from  stock  now  on  hand  at  old 
rates  for 

Spring  Delivery 

LYONS  BANK  WAX— Prices  on  this  and  all 
other  brands  of  wax  confirmed  up  to  Feb.  1st. 

LYONS  INK — Writing,  copying,  scarlet  and 
fountain  pen  ink.    No  increase  anticipated. 


Sole  Canadian  Agents  for  Lyons  Ink  Ltd.,  Manchester 

MENZIES   &   COMPANY,  LIMITED 

439  King  St.  W.        -        Toronto 


V/^wy/^^^^ 


BOOKSELLER      AND      STATIONER 


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English  and  French  Toys  We  Are  Able 

to  Supply 


Reins 

Soldier  's  Sets 
Scout  Sets 
Conductor's  Sets 
Railway  Sets 
Cubes 
Puzzles 

Drawing  Slates 
Boxed    Games    (; 
Board    Games     (; 


$1.10,  2.10,  4.40,  5.85  per   dozen. 

$2.10,  3.30,  4.40,  6.55,  8.80 

$2.10,   3.30,  4.40 

$1.10,  2.10,  4.40 

$1.10,  2.10 

$1.35,  2.55,  3.30 

$1.10,  2.10,  3.30,  4.40 

$0.40,  0.55,  0.75,  1.10,  2.10 

large    assortment)     $1.10,    2.10 

large    assortment)     $1.10,    2.10 


Beech  Horses,  $0.70,  1.10,  2.10,  2.95,  3.90,  5.10,  6.60, 

8.80,    10.90,    13.20 
Drums    $0.75,    1.25,    2.25,    3.30,    6.55,    10.20,    13.20 


Card  Tools 

Box    Tools  $2.20, 

Fret  Work  Sets 

Felt  Animals 

Nursery  Balls 

Skip  Ropes 

Helmets 

A.  B.   C.  Blocks 

Tambourines 

Metal  Kitchen  Sets 

Signals 

Cranes 

Meccano 

I.  R.  Figures 


$0.75, 
¥1.10, 


$0.60, 


each 
per   dozen 


$0.80,  1.10,  2.10 
3.05,  4.50,  5.50,  8.00,  9.50 
$4.40,  5.50,  6.55,  8.00,  11.80 
$1.10,  2.10,  3.30,  4.40 
$1.10,  2.10 
1.15,  1.85,  2.20,  3.30 
$1.10,  2.10 
1.25,  2.25,  3.30,  4.45 
$1.10,  2.10,  3.30 
$1.25,  2.45 
$1.25,  2.00,  2.95 
$2.45,  5.95 
1.00,  1.95,  2.95,  4.90 
$1.25 
Wood  Barrows  $2.10,  3.30,  4.40,  8.80,  10.90,  14.65 
Wood  Dust  Carts  $3.05,  4.00,  5.95,  6.60,  8.80,  10.90 
Swings  -  -  ¥6.60,   10.20  " 

Rocking    Horses,    Bicycle    Horses,    Stool    Horses,    Pole    ami 
Push  Horses  -  -  (List  on  application) 

Wood    Building   Toys,    to    make    Engines,    Motors, 

Signals,  etc.  -  -  $2.20,  4.40  per  dozen 

Metal    Building    Toys,    to    make    Cranes,    Bridges, 

Signals  -      •        -  $2.20,  4.85  " 

Paints  $1.25,  2.10,  2.20,  3.05,  4.00,  5.10 

Money  Boxes  -  -  -  $1.25 

Money    Boxes    (Tin)    Post    Office  $0.10,    0.20 

Toy  Bells     $0.40,  0.50,  0.55,  0.65,  0.75,   0.85,   1.00 
Harmless  Pistols  -  $1.25,  2.20,  4.40 

Harmless  Gun  Sets  -  $6.60,  10.20 

Water    Pistols  -  -  ¥1.25,    2.20 

Draughtsmen  $0.65,  0.85,  1.25,  2.20,  2.95,  '3.90 

Draught  Boards  $0.65,   0'.75,   1.25,  2.20,   5.10,   7.30, 

8.80 
$8.05,8.80  " 

$0.75,    1.25,    2.20  " 

$0.85,  1.25,   2.20,  3.30  " 

$1.10,  2.10 
7.30,  10.20,   16.50  per  dozen,  up 


Dominoes  (Ebonite) 
Cribbage    Boards 
Wool  Rattles 
House-maid  Sets  - 

Forts,  $1.35,  2.30,  3.30,  5.10 

to  $4.85  each. 
Flying  Machines 
Scales 

Counting  Frames 
Xmas  Stockings 
Pets'    Stores 


$3.90,   7.30, 


18.90 

¥1.25 

$1.10,  2.10 

$0.20,  0.40,-0.55,  0.85,  1.25,  2.20 

$1.25,    2.20 

10.20,   11.80 

$2.10 


per 


Skacycles  ¥3.90,   5.90,   6.90,   8.00 

Skacycles  with   Aluminum  wheels 
Footballs  | 

Boxing  Gloves 
Punching  Balls 
Badminton  Sets 


lozen 


each 


Lists  on  application. 


Teddy  Bears  $2.20,  3.90,  5.10,  5.90,  8.80,  10.20,  13.20   per  dozen 


St.  Bernard  Puppy 
Collie   Pups 
Wood  Hoops 


$3.90,  5.10,  7.30,  8.80 

$5.10,   8.00,   10.90,   14.65 

.20,  0.35,  0.40,  0.50,  0.70,  1.00,  1.10, 

1.50 
$1.00,    1.95 
$0.70,    1.00,   1.10,   1.70 
$1.00,  1.95 
$2.10 


Wood    Hcop   Sticks 

Iron    Hoops 

Iron  Hoop  Skids 

Khaki  Territorial  Caps 

Grey  Territorial  Caps 

Latest  Game,  "Down  with  the  Kaiser" 

Latest    Game,    "Strand    War    Game" 

Spring  Cannon 

Siege    Guns  -  -  $1.05, 

I.  R.  Balls,  all  sizes  and  prices. 

Pastry  Board  and  Rolling  Pin 

Children's  Sets  of  8  Iron  Animals  on 

Children's  Little  Workman  Set 

Children's  Little  Housewife  Set 

Erecktit    Metal    Building    Toy 

Kleptico 

Primus    Engineering    Outfit 

Wood  Dresser 

Wood  Dresser 

Wood  Dressing  Table 

W.  Wood  Duck 

Elephant 
"         Scout    Boy 
Model   Painted   Wood 
Model    Painted    Wood 


$2.10 
$2.10 
$2.10 
$0.35 
2.10 


per   gross 

per    dozen 

per  gross 

per  dozen 


$2.20, 


French   Soldiers 
British    Soldiers 


$1.25 

Card  $1.25 

$1.25 

$1.25 

5.50,    11.80 

$2.20,  5.10 

$1.10,    1.90,    3.70 

$1.85 

$5.10 

$1.85 

$1.00 

¥2.10 

$3.90 

$5.10 

$5.10 


each 

each 
per  dozen 

each 
per  dozen 


FLAGS  OF  ALL  NATIONS 


Shields  to  take  3  Flags 
Shields  to  take  5  Flags 


$1.95  per  dozen 
$2.95  " 


ENGLISH  MADE  PLUSH  TOYS 


Plush  Animals  on  Coaster  Wheels. 
No.  0 


on  Coaster  Wheels. 


Plush  Animals  on  Tricycles. 

No.  1 
Plush  Animals  on  the  "Cam  Wheels' 

No.  2 
English   made    Plush   Teddy   Bears. 


)  J 

No.  1 

No.  2 

per  gross 

Plush  Animals 

per   dozen 

No.  2 

?  j 

No.   3 

j  i 

No.   4 

y  i 

No.   5 

No. 
No. 
No. 
No. 
No. 
No. 
No. 
No. 
No. 


English  made  Plush  Animals 
No.  0 
No.  1 
No.  2 
No.  3 
No.   4 


$10.20 
$14.65 
$18.90 

$4.50 

$5.70 

¥8.80 

$12.35 

$6.55 

$8.80 

$2.20 

$3.30 

$4.40 

$5.50 

$8.00 

$10.90 

$16.75 

¥23.30 

$34.90 

$1.35 
$2.20 
$3.30 
$4.40 
$5.50 


per  dozen 


With  order  please  send  business  card  and  references. 

FAUDELS  LIMITED,  36-40  Newgate  St.,  London,  England 


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B'O  OK  SELLER      AND      STATIONER 


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TWO  LEADERS 

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The  Best  Value  Five  Cent  Pencil 
on  the  Market 

Hexagon — Green  Polished — Gilt  Ferrule 
with  Green  Rubber.  Stocked  in  HB, 
H  and  BB  Degrees.  Packed  \  Gross 
to  Box. 

KEYSTONE  Lead  Pencils 

An  Excellent  Ten  Cent,  High  Grade 
Pencil  of  Guaranteed  Quality 

Hexagon  —  Green  Polished  —  Boxed  ln 
Dozens.  Stocked  in  following  Degrees  : 
HB,  F,  H,  2H,  3H,  4H,  6H,  B,  2B,  3B- 

Include  some  of  these  with  your  next  order. 
SAMPLES  ON   APPLICATION. 

SMITH,  DAVIDSON  &  WRIGHT 

LIMITED 

Wholesale  Stationers  and  Paper  Dealers 

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Every  distinctive  feature 
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SFND      1  fir       for  useful    metal  box   containing  12'Of  our  most 

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Camden,  N. 

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START  SOMETHING 

WITH  YOUR  VALENTINE,   EASTER  AND 
ST.  PATRICK'S  DISPLAY. 


Folks  are  itching  to  spend  when  a 
good  excuse  offers. 

Our  assortments,  $15.00,  $25.00  and 
$50.00,  were  a  great  success  last  year 
— what  shall  we  send  you? 

"We  are  getting  many  repeats  for  our 
$10.00  Patriotic  Assortment.  Patri- 
otic Post  Cards,  Hangers,  Buttons 
and  Flags. 

Remember  the  Boys  in  Camp  have 
friends  who  wish  to  send  patriotic 
remembrances  occasionally. 

MENZIES  &  COMPANY,  Ltd. 

439  KING  STREET  WEST,   TORONTO 

"WE  CARRY  THE   LARGEST  STOCK  OF  BRITISH 
BLOTTING   IN   CANADA" 


BOOKSELLER      AND      STATIONER 


1915 


The  Copp,  Clark  Co.,  Limited,  wish  to  express  appreciation  to  the  booksellers 
of  Canada  for  the  many  courtesies  extended  by  the  trade  in  the  past  year. 
Our  travelers  will  soon  be  on  the  road  with  many  new  publications  of  merit 
that  will  strongly  appeal  to  the  trade  for  the  ensuing  year. 


T.IC.f  AND  E.  C.  JACKS' 
PUBLICATIONS 

Most  creditable  book?  in  color.  Books 
that  will  appeal  to  lovers  of  the  beautiful — 
Stories  We  Love  Series,  In  Days  of  Old 
Series,  Romance  of  Realitv  Series,  includ- 
ing "The  Aeroplane,"  "The  Man  of  War," 
etc.  Masterpieces  in  color,  including 
entirely  new  titles. 

BLACKIE  &  SONS 

Splendid  Juveniles,  Brereton,  Henty,  etc. 

LEOPOLD  B.  HILL'S 

Dainty  Gift  Books. 

DEAN'S   RAG  TOY  BOOKS 

WORKS  OF  HENRY  VANDYKE 

Cloth  and  leather. 


REILLY  &  BRITTON 

The  famous  OZ  Books  by  Frank  Baum, 
The  Boys'  Big  Game  Series,  The  Boy 
Scouts  of  the  Air  Series,  Aunt  Jane's 
Nieces'  Series,  The  Camp  Fire  Girls 
Series,  and  many  others  of  merit. 

BERNARD  SHAW'S 
PLAYS   AND  BOOKS 

JOHN  C.  WINSTON  CO.'S 

International  Bibles,  general  publications 
and  new  lines  to  be  announced  later. 

RICHARD  G.  BADGER 

"The  Gorham  Press"  Publications. 

HENRY  ALTEMUS  BOOKS 

Young  People's  Library,  Vade  Mecum 
Series  and  many  new  books. 


SIX   IMPORTANT  WAR  BOOKS 

FOR   IMMEDIATE   SELLING 


WITH  THE  ALLIES 

Bj'  Richard  Harding  Davis. 
Cloth       -       -       $1.00 
Graphic    descriptions   by   an    eye 
witness,  bombardment  of  Rheims, 
the  burning  of  Louvain,  and  other 
outstanding 'events. 


WAR  AND  CULTURE 

By  Professor  Powys. 
Cloth,   60c.  Paper,    25c. 

A  replj'  to  Munsterberg. 


A  PRIMER  OF  THE 
WAR 

Paper      -       -      -       25c. 
A   vital   book.     The   author   is   a 
member    of    the    faculty    and    a 
trustee      of     the     University     of 
Pennsylvania. 


PARIS  WAR   DAYS 

By  Charles  Tnman  Bernard. 
Cloth,       -       -       $2.00 
War  Time  Diary  of  an  American 
during  the  present  war. 


THE  WAR,  1914 

By  Elizabeth   O'Neill. 

Cloth,      -      -      -       50c. 
An  ideal  War  Book  for  Boys  and 
Girls. 


PAN-GERMANISM 

By  Professor  Usher. 
Paper,       -       -       -       75c. 
A  New  and  Cheaper  Edition. 


1!  €@f  1  t!ilI(Ji,!flHliI  mmm^ 


TORONTO 


BOOKSELLER      AND      STATIONER 


Put  Your  Best  Foot  Forward 


to  make 

1915 

Your 

Biggest 

Year 


Looking  Forward — 


May  1915  be  the  year  of  your  Greatest  progress.  This 
is  a  testing  time  that  is  showing  who  are  merchants 
worthy  of  the  name,  and  with  the  success  the  men  in 
charge  of  our  fancy  stationery  and  holiday  goods  de- 
partment have  had  in  preparing  for  this  year,  there  is 
not  a  dealer  who  cannot  touch  high  water  mark  in  his 
1915  business  with  these  lines,  by  taking  full  advantage 
of  the  co-operation  of  the  Copp,  Clark  Co. 
This  foreword' embraces  the  whole  year.  Valentines  will 
soon  be  brought  to  the  fore.  If  you're  not  fully  prepared 
appeal  to  us.  We  will  equip  you  to  capture  the  trade 
and,  so  with  St.  Patrick's  and  Easter  lines,  year-round 
sellers,  then  Thanksgiving,  Hallowe'en  and  finally  the 
Christmas  and  New  Year's  goods. 

Those  who  are  combatting  the  tendency  to  business 
depression  by  additional  vigor  in  their  sales  methods  are 
really  finding  business  as  usual — even  better  than  usual. 


NOW    LET'S   TALK    SHOP — 

Here  is  a  brief  survey  of  the  whole  line,  showing  you  the  way  to  prepare  for 
accomplishing  the  end  of  making  1915  the  biggest  year  in  your  business. 


SEASON    LINES: 

Valentine,  St.  Patrick,  Easter,  Thanksgiving  and 
Hallowe'en  post  cards,  folders  and  novelties  this  year 
show  distinctive  originality,  and  will  enable  dealers 
to  strike  a  new  note  in  their  displays.  In  each  of 
these  lines  the  variety  is  extensive,  including  the 
pick  of  the  products  of  leading  British  and  American 
makers.  The  same  applies  to  Birthday  Cards  and 
cards  for  general  year-round  selling. 

PICTURES: 

The  range  of  pictures  will  again  be  an  extensive  one 
and  we  wish  to  direct  special  attention  to  framed 
and  unframed  pictures  for  popular  selling  at  15c  to 
50e  each. 

POST  CARDS : 

This  year's  postcards  will  appeal  to  you  strongly — 
good,  attractive  designs  of  just  the  nature  to  appeal 
to  Canadian  tastes — postcards  to  sell  at  from  10c  a 
dozen  to  5c  each. 


MISCELLANEOUS: 

Loose  Leaf  Albums,  Tally  Cards,  Fancy  Stationery, 
including  gift  papeteries,  to  retail  at  25e  to  $5.00  each, 
constituting  the  holiday  line  de  luxe.  Plasticine  and 
many  other  novelties  make  up  an  unusual  collection  of 
good-selling  items. 


CHRISTMAS   CARDS: 

The  Patrician,  Aristocratic,  Matchless,  Ideal  and 
Imperial  series  have  all  made  a  reputation  in  the  trade 
that  will  be  more  than  upheld  this  year.  The  Patrician 
series  contains  high-class  cards  appealing  to  the  most 
discriminating  tastes.  The  Aristocratic  series  is 
popular,  especially  for  its  juvenile  designs.  The 
Matchless  contains  an  attractive  variety  of  celluloid 
designs  for  which  there  is  a  scarcity  on  the  market 
this  year.  The  Ideal  series  comprises  ready-selling 
items  to  sell  at  2  for  5c,  while  the  Imperial  series  is 
a  special  line  of  celluloid  embossed  cards,  most  of 
them  individually  boxed. 

Special  local  view  Christmas  cards  provide  for  mini- 
mum quantity  orders,  placing  this  proposition  within 
the  reach  of  all  dealers. 

Our  travelers  will  show  you  all  these  lines,  together 
with  the  Steel  die  embossed  and  hand-colored  cards 
published  by  the  National  Art  Publishing  Company, 
of  Elmira,  N.Y.,  for  which  we  are  sole  Canadian  selling 
agents. 

CALENDARS: 

Most  remarkable  values  at  popular  prices  will  be 
found  in  our  collection  of  calendars  for  1916.  Our 
travelers  are  going  out  to  you  full  of  enthusiasm  about 
this  fine  line  and  you  will  enthuse  about  them,  too, 
when  you-  see  the  goods. 

DECORATIONS  AND  ACCESSORIES: 

Christmas  snow,  tinsel,  Christmas  tree  ornaments,  holly 
sprays  and  wreaths,  holly  wrapping  paper,  gold  and 
silver  cord,  red  and  green  ribbonzene,'  holly  boxes, 
Christmas  seals,  tags  and  enclosure  cards — in  short,  a 
complete  stock  of  holiday  trade  essentials. 


TORONTO. 


10 


BOOKSELLER      AND      STATIONER 


§jmM  hi  en i  iiaiKi, 


TORONTO. 


C.C.  WASHABLE  BLANK  BOOKS 


ntHHn 


A  Departure  in  Style,  Colour  and  Binding 
that  should  revolutionize  the  selling  of 
Moderate-Priced  Blank  Books. 


The  C.C.  Washable  is  made  in  all  thicknesses  from  200  to  1000  pages — with  unit  ruling — 
is  handsomely  bound  in  red,  with  silver  titling  and  tooling.  The  material  used  in  the 
binding  is  technically  known  as  "Arabian  leather,"  a  tough,  strong,  Washable  fabric, 
that  will  outwear  ordinary  leather,  and  retain  its  fresh,  clean  appearance  much  longer. 
Tt  is  the  Blank  Book  the  trade  as  well  as  the  consumer  has  been  waiting  for. 


PRICE  PER  BOOK 


Long  Day  'Books 

Pages 
200 
300  .... 

$   .  57  each 

...       .72    " 

Journals 

400  .  . . . 

.  ..       .88    " 

Ledgers 

Cash  Books 
Minute  or 
Record  Books 

500 
600 
800 
1000 

1.04    " 

1.20    " 

1.52    " 

.  ..     1.84    " 

with  Index 

Pages 

200 

300 

400 

500 

600 

800 
1000 


$  .  59  each 


74 

tt 

90 

t< 

1.06 

a 

1.22 

a 

1.54 

It 

1.86 

<< 

Mail  orders  promptly  attended  to.  "Everything  in  Stationery 

THE  COPP,  CLARK  CO.,  LIMITED, 


495-517  WELLINGTON  STREET  WEST 

TORONTO,  CAN. 


BOOKSELLER      AND      STATIONER 


11 


War  Books  You  Can  Sell 


NAVY  AND  ARMY 

Illustrated. 
Volume  1,  cloth,  6s.  net. 
Contains  Nos.  1  to  10,  comprising 
an  unparalleled  selection  of  photo- 
graphs and  illustrations  of  War- 
ships, Regiments,  and  views  show- 
ing  the   War's  Progress. 

THE  WAR  OF  THE  NATIONS 

By  Win.  Le  Queux. 
Vol.   1   contains   Nos.  1  to  12  of  this 
splendid    publication.      Profusely    Il- 
lustrated.    Bound   in  cloth. 

T.  S.  SINNOTT 

93 K  Church  Street        -        TORONTO 

Canadian    Representative 
GEORGE  NEWNES  LIMITED,  London 


WAR  BOOKS  FOR  BOYS 

The  Boys'  Illustrated  Book  of  the  War 

50  splendid  large  illustrations. 
Tells  what  the  War  is  about — How 
the  Army  Fights — About  the  Navy 
and  Its  Work — About  War  in  the 
Air,  Big  Guns  and  the  Torpedo 
Terror.     Crown  4to,  cloth   . .  .  .3s.  6d. 

Heroes  All— Gallant  Deeds  of  the  War 

By    Edgar    Wallace. 
Stories    of    Heroic    and     Thrilling 
Deeds  on   Land,  Sea  and  in   the  Air. 
25fi  pages.  Large  crown,  cloth. 

T.  S.  SINNOTT 

93K  Church  Street        -        TORONTO 

Canadian    Representative 
GEORGE  NEWNES  LIMITED.  London 


RALLY  OF  THE  EMPIRE 

Cloth,  2s.  6d. 
A  fine  volume,  sure  of  a  big  sale. 
Descriptions  by  capable  writers  of 
the  Fighting  Forces  of  India,  Can- 
ada, Australia,  South  Africa,  and 
other  parts  of  the  Empire.  Pro- 
fusely  illustrated. 

BRITAIN'S  GREAT  MEN 

Vivid  Life  Stories  of  Kitchener, 
French,  Roberts  and  others.  Pho- 
tographs and  illustrations  of  great 
events. 

T.  S.  SINNOTT 

93'A  Church  Street  TORONTO 

Canadian    Representative 
GEORGE  NEWNES  LIMITED,  London 


International  Reference  Atlas 
of  the  World 

120  Modern  and  Authentic  Maps 
in  colours  on  paper  specially 
made.  General  Index,  contain- 
ing nearly  25,000  Names  of  Places 
with  Latitudes  and  Longitudes. 

Absolutely  up  to  date.  Strongly 
bound  in  Cloth.     Demy  folio. 

T.  S.  SINNOTT 

93lA  Church  Street  TORONTO 

Canadian  Representative 
GEORGE  NEWNES  LIMITED.  London 


The  Great  Conflict 

has  created,  on  the  part  of  business 
men  and  investors,  a  demand  for 
accurate  information  on  business 
and    financial   conditions. 

Why  Not  Profit 

by    filling   their   demands   with   Can- 
ada's   Leading   Financial   Journal: 
Write    for    a    sample    copy,    display 
cards,   and   dealers'    terms. 

THE  FINANCIAL  POST 

143-153  University  Ave.,  Toronto 


plllllllllllllllllllllllllllllIIIIIIIIIIIIIIIIIIIIIM 

The  War  and  | 
I  the  Bookseller  I 


The  Interest  created 
by  the  great  conflict 
in  Europe  has  occa- 
sioned almost  unprece- 
dented activity  in  the 
book  world,  and  the 
retail  bookseller  has 
the  chance  of  his  life- 
time to  develop  healthy 
and  permanent  busi- 
ness. Interest  a  man 
in  books  by  reason  of 
his  concern  about  the 
war  and  you  will  fos- 
ter in  him  a  love  for 
books  in  general.  Once 
a  book-lover  he  will 
become   a   book-buyer. 

Push  meritorious  war 
books  to  the  utmost. 
Not  only  will  this 
bring  immediate  pro- 
fits, but  it  will  develop 
sales   of   other   books. 


|     IT  IS  UP  TO  THE 
|     BOOKSELLER 

liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiim 


THE  STRAND  WAR 
GAME 

Most  fascinating,  full  of  excite- 
ment and  amusement.  Everybody 
will  want  to  play  it.  Will  appeal 
strongly  to  adults,  as  well  as 
boys  and  girls. 

Feature  it  and  Make  Big  Money. 
T.  S.  SINNOTT 

93'A  Church  Street  TORONTO 

Canadian   Representative 
GEORGE  NEWNES  LIMITED,  London 


PUBLISHERS 

Should  Take 

Advantage 

of    this   Method 

of  Advertising 

WAR    BOOKS 


STANDARD  HISTORY  OF  THE  WAR 

Comprising  Official  Despatches  from  Gen- 
eral French  and  Staff.  No.  1  up  to  the 
Battle   of   the    Aisne.     Is.    net. 

WAR  TIME  STORIES  OF   PRIVATE 
TOMMY  ATKINS 

A  selection  of  the  Best  Things  in  Personal 
Letters  from  the  Front.  Stirring  Tales  of 
Great   Deeds.     Cloth,    Is.    net. 

GERMANY'S  CASE  TRIED 
IN  COURT 

America's  View,  by  Hon.  James  Beck,  noted 
American  Advocate.  Germany's  Responsi- 
bility  Clearly    Defined. 

T.  S.  SINNOTT 

93'A  Church  Street        -        TORONTO 

Canadian   Representative 
GEORGE  NEWNES  LIMITED.  London 


Britain's  Case  Against  Germany 

By  RAMSAY  MUIR 

Professor   of  History,  University   of  Manchester. 
Canadian   Price,   Cloth,   75c   Net;    Paper,  60c   Net. 

The  book  is  a  short,  clear,  and  popular  exposition  of:— (1)  The  events 
which  led  up  to  the  war,  and  the  way  in  which  Germany  has  conducted  the 
war  (2)  The  noxious  and  dangerous  political  theories  by  which  Germany 
has  been  hypnotized ;  these  are  not  only  analyzed  but  answered.,  (3)  The 
History  of  Modern  Germany,  showing  how  these  ideas  and  policies  came  to 
win  their  ascendancy.  (4)  The  German  constitution,  (o)  The  threatening 
and  aggressive  policy  tiv  which  Germany  has  aimed  at  world-wide  dominion 
during  the  last  twenty-five  years.  (6)  The  steps  which  have  been  taken 
towards  diminishing  war  by  all  the  civilized  nations  except  Germany,  which 
i.   .-    c   nsislently    opposed   these   attempts. 

LONGMANS,  GREEN  &  CO.,      Publishers,      NEW  YORK 


i 


^S 


12 


BOOKSELLER      AND      STATIONER 


More  Money -Making  Lines   For  Stationers 

Several  important  new  propositions  we  have  for  the  trade  this  year  include  : 

The    Eaton    Dikeman    Company's    Blotting    Papers. 

Of  maximum  quality  and  highest  degree  of    value. 

The    Ballou   Pencil    Sharpener 

The  acme  of  efficiency. 

The    Stewart    Pencil    Sharpener 

A  veritable  little  wonder  at  $3  Retail. 

The    Spear    Manufacturing    Company's    Pin    Tickets 

More  for  your  money  and  bigger  profit. 


Simply  Bend  Back  to  Open 
Tin  JS6  TRIPLE  RING  Books  are  the 
last  word  in  Loose  Leaf  TVIemos,  Price 
Books  and  Diaries.  They  are  the  thin- 
nest made  for  the  capacity.  Buy  a 
$20  assortment  and  get  a  Graduated 
Display  Case  Free.  The  "K"  Line  of 
these  books,  with  their  covers  of  one 
solid  piece  of  flexible  leather  and  metal 
parts  guaranteed  (barring  abuse)  to 
last  as  long  as  the  cover;  will  outwear 
any  other  line,  and  are  the  cheapest 
high-grade,  leather-covered  loose-leaf 
books   made. 


Erie  Art  Metal  Baskets 
and  Trays  are  lines  for 
enterprising  dealers  to 
push.  Get  complete  facts 
about  this  line,  because 
it  will  increase  your 
profits.  Write  us  to-day 
for  new  catalogue. 


the 
Artco  Pastel 


TOR  SUPERIOR  PASTEL  WORK. 


HERE  ARE  CRAYONS 

which,  together  with  the  popular  Crest  Light 
Artists'  Crayons  afford  the  best  possible  proposi- 
tion for  the  retailing  of  Crayons  for  school  and  all 
other  uses. 

The  line  comprises  crayons  for  use  on  canvas  and 
on  wood,  as  well  as  on  paper — all  of  proved  superi- 
ority based  on  actual  use  by  men  who  know. 


FLEXIBLE  [DESK   PADS 


In  Brown  and  Green 
Suede.  Here's  a  line  to 
strongly  feature.  They  sell 
on  sight,  with  a  good  mar- 
gin of  profit.  This  is  a 
good  time  "to  push  their 
sale. 

All  Smigel  Desk  Pads 
are  of  good  materials,  made 
by  good  workmen. 


THE  BEST  OF  VALUE 


I.    SMIGEL,    Manufacturer,    New    York 


BEST  IN   THE  TRADE 

Holman  Albums  for  Photographs  Touch  the  Highest  Point 
of  Merit  in  EVERY  particular. 

If  you  haven't  the  catalogue  handy,  send  for  another. 
But  see  to  it  that  you  keep  this  line  in  stock  continually, 
because  they  sell  the  year  round. 


AD  1%/I  T\/^I  TtO    AIT  JP  i~*f\  CANADIAN    REPRESENTATIVES 

.    K.   lViacLIUUUALiLi    oi    I^U.,  266  king  st.  west,  Toronto,  ont 


BOOKSELLER      AND      STATIONER 


13 


We're  at  it  again 

"Stronger  than  ever"  is  a  good  term  for  the  1915  collection 

BIRN  BROS/  1915  ART  PRODUCTIONS 

ARE  ENTIRELY  AND  ABSOLUTELY  OF  BRITISH  MANUFACTURE 

"Stronger  than  ever"  applies  to  Design,  Finish  and  Value.  We  have  added  to  our 
Plant  and  another  Factory  is  shortly  to  be  opened  near  the  Bmihill  Row  Headquart- 
ers in  London,  ensuring  better  service  and  better  deliveries  than  ever. 


VALENTINE 


ST.  PATRICK 


EASTER 

These  lines  are  rich  in  postals,  booklets,  letters  and  novel- 
ties excelling  past  efforts  in  producing  items  that  will 
quickly  appeal  to  customers  promoting  fast  selling  anil 
the  value  permits  good  retail  pricing  and  liberal  profits. 

PATRIOTIC  POSTALS 
AND  PICTURES 

Not  only  for  Christmas  trade  but  extensive  showings  for 
general  selling,  for  Birthday,  and  all  occasions.  The 
patriotic  feature  will  enormously  promote  sales  of  these 
various  items  which  virtually  cover  year-round  selling. 


THE  NEW  DOMINION  SERIES 

Canadian  Views  and  emblematic  Designs  of  unusual  at- 
tractiveness and  originality  have  been  worked  out  for 
the  1915  line  surpassing  all  previous  efforts.  These  cards, 
booklets,  calendars  and  Christmas  letters  adequately 
express  Canadian  national  sentiment  and  consequently 
cannot  be  excelled  for  popular  selling. 

OTHER  GOOD  FEATURES 

Die-stamped  productions  in  the  novel  Gem  series,  compris- 
ing Christmas,  New  Year  and  Birthday  cards,  clever 
original  ideas  in  items  to  retail  at  five  and  ten  cents- 
etched  greetings,  distinctive  ideas  for  discerning  tastes — 
slip-in  cards,  with  cut-out  and  die-stamped  designs  and 
inserts  with  holders  for  local  views— many  others  in  such 
series  as  the  Wallet,  Across-the-Sea,  Home  Circle,  Bon 
Ton,  Bon  Voyage  and  White  Heather. — All  1915  goods 
will  be  of  British  manufacture. 


ARO-MAC  FOUNTAIN  PENS 

ARE   MADE   BY 
MACNIVEN  AND  CAMERON  and  are  backed  by  the  long  experience  in  pen  making  of  that  firm  whose  reputation 
is  world  wide  for  their  famous  Waverley  Steel  Pens — the  slogan  is  familiar  everywhere : — 

"They  come  as  a  boon  and   a  blessing  to  men, 
The  Pickwick,  The  Owl  and  The  Waverley  Pen." 

The  same  thoroughly  capable  workmanship  and  the  same  adherence  to  the  importance  of  quality  material,  distin- 
guishes the  Aro-Mac  Fountain  Pens,  giving-  the  most  service  obtainable  at  moderate  prices: — 


No.  1.  14k.  gold  iridium  point,  retails  for  $1. 
No.  2.  The  same,  larger  nib  and  barrel,  $1.50. 
No.  3.     Still  larger  nib  and  barrel,  $2.00. 


No.  5     Vest  pocket  safety,  No.  3  nib,  $.2.00. 

No.  6.     Self-filler,  No.  2  nib,  $2.00. 

No.  8.     Screw-propelling  safety,  No.  2  nib,  $2.50. 


EVERY   PEN   GUARANTEED 


THE  "ARO-MAC"  SERIES   OF   STEEL   PENS 

are  high  grade.    They  are  made  from  Bessemer  Steel  and  include  all  the  popular  Canadian  patterns.     A  pen  for 
every  purpose.    Samples  sent  to  dealers  on  request. 

AD  H/I  nAlir1    All  JP  i~*f\  CANADIAN   REPRESENTATIVES 

.     K.     IViaCLUJUUALiLi    <£.     K*VJ.,    266  KING  ST.  WEST,  TORONTO,  ONT. 


14 


BOOKSELLER      AND      STATIONER 


ENTIRELY 

BRITISH 

Charles  Worcester  &  Co. 
of  Bristol,  England,  have 
appointed  The  Imperial 
News  Co.,  Limited,  to  be 
their  Sole  Representatives 
in  Canada  for  their 

HIGH-CLASS 
XMAS  CARDS 
GREETING  CARDS 
CALENDARS  AND 
BLOTTERS 

These  goods  are  the  last  word  in 
high-class  productions  and  are  entirely 
British — Capital,  Brains,  Labour  and 
Materials. 

They  have  a  Style  of  their  own. 

A  Wide  Range  of  subjects. 

Are  Right  for  Price. 

See  the  "Worcester"  Series. 

The  full  range  will  be  shown  by 
the  representatives  of  the 

IMPERIAL  NEWS  CO.,  LTD. 

OR  AT  THEIR  OFFICES 

MONTREAL  :  254  Lagauchetiere  St. 
TORONTO:  91  Church  St. 
WINNIPEG  :    14-16   Princess  St. 


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Canadian    Manufacturers  should 
advertise     their    productions     in 

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Circulates  throughout  the  whole 
of    Europe    and    the     Colonies. 

Subscription,  5/-    per  annum,  post  free. 
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Publishers:— 

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LIMITED 

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London,  W.C. 


LONDON  NOVELTY  COMPANY 

128  Southwark  Park  Road         '.'  LONDON.  S.E.,  ENGLAND 

Specialities,  Musical  Novelites,  Cannon  Targets  and   Model  Cannon,  etc. 


POSTER  STAMPS 

The  most  convenient  way  of  collecting  poster  art.  We 
have  a  few  copies  of  the  "Poster  Pack"  containing 
many  beautiful  and  rare  specimens.        15  cents  postpaid. 

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TKAWSTOW 


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Entirely  British-Made  Celluloids 

And  Hand-Painted  Parchments 

Order  from  the  Actual  Manufacturers 
through  your  English  Agents. 

T.  J.  WRIGHT  &   SONS,  LIM1TFD 
Blackhorse   Lane      V      Walthamstow      :'      London 


BOOKSELLER   AND   STATIONER 


15 


THE 

CHILDREN'S  STORY  OF  THE  WAR 

Recommended  by  the  Minister  of  Education  for  use  in  the  Public  and  Separate  Schools  of  Ontario 

Told  for  Young   Readers  by 
SIR   EDWARD   PARROTT,   M.A.,   LL.D. 

Author  of    ''''Britain  Overseas"    "Pageant  of  English  Literature,''''  etc. 


In  Weekly  Parts 


Price  Five  Cents 


UNIQUE   AND   FASCINATING 

The  Children's  Story  of  the  War  is  the  only  publication  of  the  kind  in  existence- 
and  it  will  be  found  to  be  as  fascinating  as  it  is  educative.  Each  Part  will  consist  of 
16  pages,  fully  illustrated,  and  finely  printed  on  good  paper. 

Order  at  once  to  avoid  disappointment. 

Parts   1   to  4  now  ready 

LIBERAL    TRADE    TERMS 


THOMAS  NELSON  &  SONS 


Toronto 


EDINBURGH 


LONDON 


NEW  YORK 


BOMBAY 


WOOD  PHOTO 
FRAMES 


British  made  inlaid  hard  woods. 
Our  own  designs.  Superior 
quality   wood    or   cloth   backs. 


If  you 

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this  season 

call 

at 

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Room  or  we  will  meet 

you 

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appointment.      If  not, 

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you 

a  few  samples. 

SAY  $10  WORTH. 

Messrs.  Edward  Mortimer 

Halifax,  England 
LONDON   OFFICE:    34   PATERNOSTER   ROW,  E.C. 


Manufacture 

AH  Kinds  of 

Paper  Decorative  Articles 

FESTOONS  TABLE  CENTRES 

XMAS  CRACKERS,  Etc.,  Etc. 

A  great  variety  of 

TABLE   DECORATIONS— 

Candle  Shades,       Lamp  Shades,       etc.,  etc. 

THIS  SEASON :  Specialties  in  Articles  for 

PATRIOTIC   DEMONSTRATIONS— 
Flags— Buntings— Buttons,  etc. 

HENRY  WOLFF  &  CO. 

13  BUNHILL  ROW       .\       LONDON,  E.C. 
Factory:  Ley  ton,  N.E. 

To  the   Jobbing   Trade   Only. 


36 


BOOKSELLER      AND      STATIONER 


WILLIAM 
BRIGGS 


SPRING   BUSINESS   BRINGERS 

Here's   a   list   of    the    BIGGEST,  NEWEST 
War  Books  you've  seen 

NASH'S   WAR   MANUAL.  60c  net. 

.  An  essential  book  to  one  wishing  to  know  the  events  which 
led  up  to  the  war:  The  diplomatic  correspondence:  Ger- 
many's motives;  the  Kaiser  and  the  "Mailed  Pist" ;  the 
alliances  that  made  the  war;  the  situation  iu  the  Balkan  ■: 
tlie  task  of  the  allies:  the  armies  and  navies  of  Europe; 
lists  of  fighting  ships  and  aircraft:  new  things  in  war: 
Europe's  food  supply;  the  Bed  Cross  in  war,  etc.,  etc. 


BRITAIN    AS    GERMANY'S    VASSAL. 
The  Book  that  Caused  the  War. 


By   General    Von    Bernharili. 
Paper,   50c.     -     (loth,   75c. 


This  Hook  is  selling  iu  its  tens  of  thousands,  and  is  said  ti 
have  had  in  Germany  a  sale  fiye  times  as  great  as  his  book, 
"Germany  and  the  Next  War."  This  book  was  written  to 
show  the  German  people  what  sacrifices  they  must  make  to 
secure  World  Empire.     It  is  a  Revelation. 

GERMANY'S    WAR   MANIA,        - 50c. 

With   an   Introduction   by   Viscount  Bryce. 

This  is  a  remarkable  collection  of  .salient  passages  from 
speeches  and  writings  of  the  Kaiser,  the  Crown  Prince,  Beth- 
mann-Hollweg,  Bulow,  Bernhardi,  der  Goltz.  Clausewitz. 
Treifschke,  and  Delbruok.  The  Teutonic  point  of  view  and 
the  gospel  of  blood  and  iron  is  here  set  forth  by  leaders  of 
German  life  and  thought. 

GREAT    BRITAIN    AND    THE    NEXT    WAR.         -         -         -         25c    net. 
By    A.    Conan    Doyle. 

A  reply  to  Bernhardi's  "Germany  and   the   Next   War." 
THE    LIFE    OF    FRIEDRICH    NIETZSCHE,        -----        75c. 
By  Daniel   Halevy. 

.Just  what  Nietzsche's  gigantic  prophesyings  meant,  could  not, 
indeed,  be  justly  perceived  until  his  life  was  opened  to  our 
view.     Every  Briton  should   read  this  book. 

TREITSCHKE    AND    THE    GREAT    WAR,        -----         75t.. 
By   Joseph   McCabe. 

The  writing  of  Nietzsche  and  Treitschke  and  Bernhardi  are 
said  to  have  been  the  main  cause  of  the  war.  Treitschke 
is  a  -well-known  historical  and  political  writer.  As  an  influ- 
ential professor  he  did  more  than  any  other  to  inoculate  the 
poison  of  hatred  of  England  and  his  fanatical  dreams  of 
the  world-extension  of  Germany  into  the  veins  of  the  German 
mid  Vie  class.  Without  some  knowledge  of  him  one  cannot 
understand  how  the  German  people  were  so  completely  duped 
by  the  military  caste. 

GERMANY'S    MADNESS, $1.00 

By   Dr.  .Emil    Reich. 

Late  Professor  of  International  Law  at   the  University  of  Vienna. 

Dr.  Reich  gives  evidence  to  show  that  the  Germans  have  the 
fixed  belief  that  Germany  is  the  predestined  head  of  the 
human  race,  and  this  belief  has  been  fostered  by  professors, 
by  lectures,  pamphlets  and  boobs  which  have  had  a  tremen- 
dous circulation.  The  book  will  strike  the  reader  with  the 
force   of  an   astounding   revelation. 

CAN    GERMANY    WIN? 35c. 

An    interesting   book   in   the   light   of  present   developments. 
MY    ADVENTURES    AS    A    SPY        --------        350. 

By    Baden-Powell. 

A    book    by    the    head    of   the    scout    movement    will    prove    of 
i       more  than   usual  interest. 


BISMARCK'S    LETTERS    FROM    THE    SEAT    OF    WAR,    1870-1871. 

$1.00.  -  Illustrated. 

The  letters  of  Germany's  greatest  statesman  and  general 
from   the  seat   of  war  in   1870  are  of  especial    interest. 

LIFE    IN   A   GERMAN    CRACK    KEGIMENT,        -----        35c. 
By   Baron    Von    Schlicht. 

The  circulation  of  this  book  has  been  forbidden  iu  Germany. 
It  is  a  startling  indictment  of  German  military  manners  and 
morals..  The  book  is  all  the  more  noteworthy  as  coming 
from  a  member  of  the  actual  class  whose  failings  the  author 
attacks. 

FROM    THE    TRENCHES, 75c. 

By  Geoffrey  Young. 
The  first  record  of  an  eye-witness.  Mr.  Young  is  the  only 
correspondent  who  remained  at  the  front  for  the  whole  of 
the  two  months,  August  and  September.  He  was  first  in 
the  field  and  was  under  shell  fire,  and  was  everlastingly  in 
places  where  he  was  not  allowed.  He  was  in  Belgium  when 
war  commenced  and  went  through  the  rearward  movement 
to  Paris,  and  gives  us  more  first-hand  knowledge  than  any 
person    outside    a    uniform. 

IMPERIAL   ARMY    SERIES— 35c    each.        -        -        -        -        Illustrated. 

Based  on  official  manuals;  written  by  officers  of  the  regular 
army.  Suited  for  Officers'  Training  Corps,  Cadet  Corps,  and  Military 
Training  in  Schools.  These  books  embody  new  organization  and 
training   1914. 


1.  Drill   and    Field    Training* 

2.  Signalling. 

3.  Field   Entrenchments. 


4.  Ceremonial. 

5.  Musketry. 


1915  Fiction 

ARUNDEL. 

A   new   E.   P.   BENSON   novel,  author   of  Dodo,  etc. 
THE    TURBULENT    DUCHESS. 

Look    at     this.      By     Percy     Brebner,     author     The 


$1.25. 


Princess 


Maritza.     $1.25. 
THE    DRAGON'S    TEETH. 

Another  good   one  by   author  of  "The  Dop  Doctor." 
RED    POPPIES. 

A  love   romance  of  an   American   artist.     $1.25. 
THE    LITTLE    MISSIONER. 

A   clean,   refreshing  novel  by   Nina  Wilcox  Putman. 
THE    STORY    OF    THE    CAPTAIN    SCOTT    EXPEDITION. 

By  Commander  Evans,  R.N.    A  sure  seller,  probably  $4.00  net. 
T.   TEMBAROM    (Reprint   Edition). 

By    Frances    Hodgson    Burnett.      One    of   the    best    sellers    in 


WILLIAM 
BRIGGS 


THE  NEW  METHODIST  HYMN  BOOK 

Some  little  confusion  has  been  caused  among  the  trade  by  a  few  unfortunate  and 
entirely  unauthorized  newspaper  items  Which  stated  that  the  new  Methodist  Hymn 
Book  would  be  ready  for  the  market  almost  immediately.  This  fact  sterns  to  make 
it  advisable  to  lay  forth  the  real  facts  of  the  case,  which  are  presented  in  a  state- 
ment   by    the    Secretary    of    the    Committee  herewith : 

"A  good  idea  of  the  status  of  matters  in  connection  with  the  new  Hymn  Book 
is  given  in  the  statement  that  the  Committee  appointed  to  supervise  its  compila- 
tion has  not,  by  any  means,  finished  its  work  of  selection.  When  the  list  of 
hymns  is  finally  chosen  an  enormous  amount  of  additional  work  will  be  necessary 
for  the  securing  of  privileges  on  copyright  hymns  and  tunes,  the  owners  of 
which  are  scattered  practically  all  over  the  civilized  world.  So  far  as  can  be 
seen  at  present,  it  will  be  at  least  the  later  months  of  1010.  or  probably  early 
in  1917  before  we  can  hope  to  have  copies  of  the  new   Hymn   Rook   ready  for  sale. 

"E.   J.    MOORE.   Associate  Secretary." 

These  facts  are  being  made  known  very  carefully  and  widely  through  the  Meth- 
odist public  in  Canada,  so  that  there  is  likely  to  be  a  continuous  and  considerable 
demand    for    the    old    book    for    a    considerable   time  at   least. 


WILLIAM  BRIGGS,   Publisher 

TORONTO,   ONT. 


V 


WILLIAM 
BRIGGS 


BOOKSELLER  &  STATIONER 

DEVOTED    TO    THE    INTERESTS   OF   THE 
BOOK,  STATIONERY  &  KINDRED   TRADES 


Vol.  XXXI 


JANUARY,  1915 


No.  1 


THAT    1915    MAY    BE    A    YEAR    OF    HAPPINESS    AND    PROSPERITY 

FOR  ALL   MEMBERS   OF   THE   TRADE   IS   THE    HEARTFELT 

WISH   OF    BOOKSELLER   AND   STATIONER. 


More  Profit  in  1915 

NOTWITHSTANDING  the  fact  that  there  is  a 
lot  of  foolish  sentiment  about  New  Year's 
resolutions,  there  is  value  in  the  circumstance 
that  even  suggests  to  the  mind  the  advisability  of 
doing  better  in  the  coming  year.  The  trouble  too 
often  is  that  the  people,  recognizing  the  need  for 
reform,  fool  themselves  into  making  vows  that  they 
will  do  certain  things  that  they  ought  to  do  and 
abstain  from  certain  others  that  they  ought  not  to 
do.  We  say  "fool  themselves,"  because  the  empti- 
ness of  such  vows  will,  as  usual,  be  demonstrated  in 
thousands  of  cases  even  in  the  early  days  of  1915. 

But  when  it  comes  to  practical  actions  easy  to" 
carry  out  and  that  will  result  in  putting  more  money 
in  the  merchant's  pocket  in  the  year  1915  what  is  to 
prevent  their  accomplishment? 

Every  bookseller  and  stationer  knows,  or  can 
easily  find  out  by  investigating,  that  he  has  been  de- 
voting too  much  attention  to  certain  lines  of  mer- 
chandise that  do  not  yield  an  adequate  margin  of 
profit,  or  worse  still,  show  an  actual  loss — this  at 
the  expense  of  certain  other  branches  that  have  been 
starved  in  point  of  attention  and  cultivation  of  pos- 
sibilities, thus  precluding  goodly  balances  on  the 
credit  side,  that  would  otherwise  be  shown. 

Knowing  this,  he  should  immediately  change  his 
methods  by  relegating  to  the  background,  or  elimin- 
ating altogether,  the  poor  and  barren  lines,  transfer- 
ring his  efforts  to  specialization  in  those  branches  of 
the  business  capable  of  yielding  the  best  results.  To 
guide  the  merchant,  many  suggestions  will  be  found 
in  the  different  pages  of  this  issue,  but  it  must  ever 
be  kept  in  mind  that  conditions  vary  in  different  lo- 
calities and  whereas  one  variety  of  goods  may  be  espe- 
cially profitable  for  a  bookseller  and  stationer  in  one 
town,  it  may  perhaps,  in  another  town,  by  reason  of 
local  conditions,  be  inadvisable  for  the  bookseller 
and  stationer  to  push  their  sale. 

For  example,  take  wall  paper:  In  some  towns 
this  line  is  controlled  largely  by  the  booksellers  and 
stationers  and  they  find  it  a  most  profitable  branch 
of  their  trade.  Consequently  they  push  the  depart- 
men  for  all  it  is  worth,  or  should  do  so.  On  the 
■other  hand,  in  another  town,  the  dry  goods  stores 


or  the  hardware  and  paint  shops  have  the  strongest 
hold  on  the  wallpaper  trade  and  by  reason  of  the 
excellent  service  given  the  public,  they  seem  des- 
tined to  retain  this  ascendancy.  In  that  town  the 
bookseller  and  stationer  would  be  foolish  to  enter 
the  lists  without  being  practically  positive  that  he 
could  give  the  public  such  improved  service  or  price 
advantage  that  he  would  be  able  to  divert  this  trade 
from  its  accustomed  channels. 

However,  practical  suggestions  will  be  found 
throughout  this  and  subsequent  issues  of  Bookseller 
and  Stationer,  and  if  all  of  them  are  not  applicable 
to_  every  reader's  particular  business,  every  dealer 
will  find  many  that  will  be  especially  adaptable  in 
his  case.  The  main  thing  is  to  act  upon  them  and 
thus  do  a  better  business  in  1915,  ending  the  year 
with  a  materially  increased  net  profit. 


To  Promote  Extra  Book  Sales 

BOOKSELLERS  should  make  it  a  practice  to 
draw  the  attention  of  people  whom  they  know 
would  be  interested  in  new  works  of  a  specific 
nature,  such  as  T.  D.  Elliot's  new  book,  "The  Juven- 
ile Court  and  the  Community,"  which  would  not 
only  interest  lawyers  and  others  connected  with  the 
courts,  but  ministers  and  others  interested  in  social 
reform.  The  same  applies  to  such  new  books  as- 
"Safeguards  for  City  Youth  at  Work  and  Play,"  by 
Louise  deKoven  Bowen ;  and  "Crime  and  Punish- 
ment," by  Fyodor  Dostoevsky.  Think  of  the  big 
proportion  of  people  interested  in  baseball,  some  of 
them  almost  to  the  extent  of  a  mania.  To  those  people 
the  book  salesman  can  make  suggestions,  many  of 
which  will  result  in  sales  of  books  of  special  baseball 
interest  such  as,  for  instance,  the  recently  published 
book  "How  to  Play  Baseball,"  by  John  T.  McGraw, 
who  is  famous  throughout  balldom  as  the  manager 
of  the  New  York  Giants.  There  are  many  other  vol- 
umes coming  under  the  same  category.  Sell  them 
to  the  fans !  This  same  plan  should  be  followed  out 
all  through  the  various  classes  of  books,  old  and  new, 
and  this  intensive  cultivation  of  trade  will  enor- 
mously increase  the  possibilities  of  the  bookstore. 


17 


18 


BOOKSELLER     AND     STATIONER 


Unadvertised   Books 

IF  publishers,  instead  of  bringing  out  so  many  new 
•and  inferior  books  were  to  spend  this  money  in 
advertising  older  and  better  books,  they  would 
make  more  money.  The  Australian  "Bookfellow" 
dealing  with  this  question  sanely  suggests  that  every 
publisher  ought  to  keep  two  advertising  lists  going 
— new  books  and  standards.  "Repeat"  orders  are 
based  not  on  casual,  but  on  persistent  advertising  and 
it  should  ever  be  remembered  that  the  retail  book- 
sellers always  have  a  new  public  to  whom  to  sell  the 
older  books  of  proved  worth.  The  Australian  publi- 
cation also  points  out  that  in  so  far  as  books  have  a 
permanent  merit  for  sale,  the  same  principle  in  ad- 
vertising applies  as  in  the  case  of  a  pills  proprietary, 
for  instance,  the  success  of  which  is  made  by  the  per- 
sistent advertising  of  the  one  article. 

On  the  same  subject  "The  Publisher's  Weekly" 
recently  had  this  to  say : 

"Oftentimes  the  only  reason  last  year's  book  is 
dead  is  that  it  has  been  deliberately  smothered  by 
later  publications  of  its  own  publishing  house.  In 
scores  of  cases  probably  a  publisher  would  actually 
make  more  money  by  re-exploiting  his  last  season's 
books  than  by  bringing  forth,  a  crop  of  new  ones, 
although  printers  and  binders  might  be  the  poorer 
for  his  innovation. 

"So  it  is,  as  a  matter  of  fact,  with  many  excellent 
titles  which  the  sudden  advent  of  war  has  not  only 
dragged  from  the  obscurity  but,  if  their  piddishers 
did  only  permit  it,  might  easily  place  in  the  best  sell- 
ing class.  Indeed,  a  prosperous  publishing  business 
might  be  started  on  books,  now  practically  ignored, 
which  should  at  just  this  critical  time  be  occupying 
the  centre  of  the  literary  stage. 

"Of  one  book,  published  within  the  last  few 
years,  critics  of  world  politics  have  gone  so  far  as  to 
say  that  it  was  one  of  the  chief  inciting  causes  of  the 
present  war.  Its  timeliness  and  authoritativeness 
make  it  of  surpassing  interest  in  this  crisis;  it  is  al- 
most daily  quoted  in  the  press ;  yet  we  do  not  recall 
seeing  a  single  advertisement  of  it  by  its  publisher 
nor- seeing  a  copy  displayed  in  any  bookstore  window 
during  the  last  month. 

"Of  another  book,  it  has  been  said,  not  that  it 
caused  this  war,  but  'that  it,  and  the  theory  it  ex- 
pounds, will  eventually  stop  all  wars.  Surely,  if 
there  is  one,  here  is  a  book  to  be  lavishly  exploited  at 
this  time." 


Postage  Rates  on  British  Papers  Adjusted 

AFTER  an  extended  controversy  that  gained 
considerable  prominence  some  months  ago  the 
rate  of  postage  on  British  newspapers  and 
magazines  coming  to.  Canada,  has  been  adjusted  to 
the  satisfaction  of  the  British  and  Canadian  Govern- 
ments. Very  little  change  has  been  made  in  the 
rate.-.  The  old  rate  was  a  penny  a  pound,  with  a 
limit  of  five  pounds.  The  new  rate  calls  for  a  rate 
of  Id  on  parcels  weighing  more  than  two  ounces  and 
not  more  than  six  ounces:  between  six  ounces  and 
IV2  pounds,  including  the  latter,  the  rate  is  Vod. ; 
over  that  weight  the  rate  is  V2d  for  each  half  pound, 
which  is  equivalent  to  the  old  rate  of  a  penny  a 
pound.  The  new  scale  goes  into  force  January  1. 
Conditions  as  to  size  and  weight  of  parcels  remain 
as  before. 

During  the  course  of  the  controversy  it  was  said 
on  the  floor  of  Parliament  that  not  enough  British 


publications  found  their  way  into  Canada,  as 
against  the  enormous  number  of  United  States  papers 
and  magazines  that  were  shipped  in.  Just  now  in- 
terest in  what  British  papers  and  magazines  say  and 
the  pictures  they  carry  is  enormously  increased. 


Profit  By  Past  Experience 

AS  we  cross  the  threshold  that  separates  the  old 
from  the  new  year,  it  becomes  incumbent  upon 
each  of  us  that  we  look  back  over  the  past 
twelvemonth  and  recall  the  mistakes  that  have  led 
us  along  costly  paths  and  that  have  not  been  con- 
ducive to  the  best  success  of  the  business.  We  are 
exhorted  by  philosophers  and  others  to  forget  the 
past  and  remember  the  present;  but  yet  is  it  not  the 
past  with  all  its  experiences,  its  joys  and  its  sorrows, 
its  work  and  worry,  its  trials  and  tribulations  that 
have  made  us  what  we  are?  Then  must  it  be  takeij 
into  our  deep  consideration,  so  that  as  many  of  the 
difficulties  and  worries  may  be  side-stepped  or  sur- 
mounted more  readily  in  the  future. 

The  time  has  come  for  the  drawing  up  of  the 
inventory  and  the  striking  off  of  the  annual  state- 
ment. Let  no  one  shirk  this  work  for  it  is  an  undis- 
puted fact  that  the  absence  of  a  knowledge  of  the 
progress  of  the  business  has  caused  a  host  of  failures, 
if  not  the  greatest  number.  The  annual  statement  if 
carefully  and  honestly  prepared  will  do  much  to  en- 
lighten the  merchant  on  the  mistakes  of  the  year  that 
has  just  gone  by.  An  hour  or  two  spent  at  recalling 
the  difiiculties  and  the  causes  of  losses  during  the 
twelvemonth  will,  too,  be  time  well  occupied. 

The  man  who  falls  into  the  same  error  twice  is 
losing  the  valuable  lessons  taught  in  the  hard  school 
of  experience.     He  is  not  a  keen  business  man. 


Another  Card-writing  Course 

IN  this  issue  Bookseller  and  Stationer  begins  the 
presentation  of  a  new  series  of  articles  on  card- 
writing,  from  the  pen  of  R.  T.  D.  Edwards,  one 
of  the  most  able  of  the  men  engaged  in  this  work  in 
this  country. 

Because  Mr.  Edwards  has  ideas  of  his  own  on 
the  subject,  he  has  departed  from  the  beaten  path  in 
preparing  these  articles,  adopting  the  simplest  meth- 
ods of  work  and  doing  away  with  non-essential  tech- 
nicalities which  tend  so  frequently  to  worry  and 
confuse  the  new  student. 

The  series  will  therefore  comprise  easily  under- 
stood lessons  which  can  be  turned  into  actual  cards 
in  a  short  time. 

Clerks  wishing  to  improve  their  usefulness  and 
selling  power,  as  well  as  dealers  who  recognize  the 
usefulness  of  show-cards,  should  follow  the  series 
from  beginning  to  end. 


"THANK  YOU,  the  same  to  you."  Bookseller  and 
Stationer  gratefully  acknowledges  the  receipt  of 
Christmas  and  New  Year  greetings  from  numerous 
friends  .  To  the  senders  of  these  kindly  messages  of 
good  cheer  and  to  all  our  readers  and  advertisers  we 
extend  sincerest  good  wishes  for  a  Happy  and  Pros- 
perous New  Year,  and  may  it  close  on  a  world  at 
peace. 


Stationery  Imports  from  Germany  and  Austria 

Department  of  Trade  and  Commerce   at  Ottawa  Appeals  for 
Home  Patronage  That  There  May  be  More  Home  Employment. 


The  "Weekly  Report"  issued  by  the 
Department  of  Trade  and  Commerce,  at 
Ottawa,  in  dealing  with  the  subject 
"Made  in  Canada,"  contained  the  fol- 
lowing  appeal: 

"For  years  past  Canadian  manufac- 
turers have  directed  public  attention  to 
the  reciprocal  value  of  purchasing  art- 
icles produced  in  Canada.  This  sugges- 
tion has  always  been  regarded  by  the 
general  public  as  a  natural  desire  to 
benefit  No.  1 — the  manufacturer;  but  to- 
day, under  circumstances  of  enormous 
pressure,  when  a  terrible  war  threatens 
lKe  lives  of  millions,  and  the  property  of 
all,  only  a  percentage  of  the  nation  can 
bear  arms,  but  the  whole  people  can  do 
something.  The  readiness  to  bear  the 
burden  of  sacrifice  has  been  shown  la- 
the more  than  generous  response  to 
numerous  patriotic  funds,  but  there  is  an 
opening  for  patriotic  effort  in  directing 
necessary  expenditure  so  that  a  maxi- 
mum amount  of  employment  in  Canada 
during  the  cominar  winter  shall  be  se- 
cured. It  is  evidence  of  real  patriot- 
ism to  buy  homemade  goods. 

When  the  patriotic  spirit  is  high, 
and  when  Canada  is  likely  to  have  to 
deal  with  unemployment  on  a  vast  scale 
because  part  of  the  wheels  are  no  longer 
'going  round,'  this  matter  beats  an  as- 
pect which  none  would  desire  to  ignore. 
Who  is  there  in  Canada  remembering 
Belgium  will  buy  'Made  in  Germany'? 
And  who  in  Canada  will  fail  to  buy 
'Made  in  Canada'  to  the  last  ounce  of 
possible  production  in  the  country,  if 
thereby  the  people  can  take  their  stand 
behind  fathers,  sons  and  brothers  in  the 
fight  for  freedom  by  a  course  which  will 
assist  the  prosperity  and  therefore  pow- 
er of  Canada  in  this  evil  day?  Every  dol- 
lar's worth  of  goods  formerly  imported 
and  which  could  be  got  in  Canada  adds 
so  much  to  the  employment  and  comfort 
of  our  own  working  people. 

The  following  statement  shows  for  a 
recent  year  the  value  in  sterling  cur- 
rency of  stationery  exported  from  Ger- 
many and  Austria-Hungary,  respective- 
ly, to  all  destinations: — 

Exported   from   Germany    ("1912} . 
Stationery,  -wholly  or  partly  of  pnper.£l,651.200 
Stationers'  sundries   698,950 

Total    £2,350,150 

Exporter!   from   Austria-Hungary    (1913). 
Stationery,  wholly  or  partly  of  paper. f    341.300 
Stationers'  sundries    7fi,20t) 


Total     f    417,500 

The  two  classes  of  merchandise  speci- 
fied are  confined  to  such  articles  of  t>e 
character  indicated  as  are  separately 
stated  in  the  official  trade  returns  of  the 


two  countries.  The  first  class  includes 
such  articles  as  writing  paper,  note 
paper  and  envelopes,  blotting  paper, 
paper  bags,  exercise,  note  and  account 
books,  book-covers,  portfolios,  albums, 
etc.  The  second  class  includes  such  ar- 
ticles as  pens,  nibs,  ink,  pencils,  pre 
pared  chalks,  sealing-wax,  etc. 

It  would  appear  that  the  total  value 
of  the  combined  German  and  Austro- 
Hungarian  trade  in  stationery  which 
might,  in  the  present  circumstances,  be 
diverted  to  British  manufacturers  is  as 
follows: — 


Exported   from   Germ 

any    (191 

2). 

In  the 

In 

Stationery,    wholly    or 

United 

C 

olonial 

partly   of   paper —              K 

ingdom 

& 

neutral 

market. 

markets. 

Writing  paper,  letter  paper, 

hand-made    paper,    music 

£ 

507,500 

Note     paper,     letter     cards. 

and    envelopes     in     boxes 

( stationery)     

1,900 

7*,  700 

Envelopes     

23,300 

ltS6,000 

Blotting  paper,  except  very 

coarse,   grey   filter   paper. 

4,300 

43,400 

Paper  bags,  pouches,  sacks. 

folding     pouches,    folding 

boxes,    etc 

(3,000 

93.300 

Exercise    books,    price    lists 

and   other   articles    

44,000 

300,300 

Account      books     and      note 

7,300 

104.90C 

Covers      for      book-binding. 

portfolios,      small      fancy 

16.700 

54,100 

Albums    (collecting    books). 

11,500 

41,200 

Stationers'    Sundries — 

250 

18,350 

Quills    (quill-pens),    cut.... 

250 

250 

15.500 
300 

30.100 

Ink   and    ink   powder    

37,550 

Lead    pencils,    colored    pen- 

cils     and      black      chalk; 

chalk,   cut   or  shaped 

CI. 100 

495,400 

Graphite,    shaped     or    made 

up  for  retail  sale   

350 

Sealing   wax,   bottle   wax... 

'  '  50 

9.100 

Total     i 

1232,250 

£1.980,450 

Exported    from   Austria-Hungary 

(1913). 

Stationery,   wholly   or 

partly    of    paper — 

Writing   paper,    smooth,   in- 

cluding ruled   paper   1 

:  12.(150 

£ 

152,350 

Note    paper    and    envelopes. 

embossed     or    not     or    in 

cartons    

1 .750 

2,450 

°1  550 

Blotting   paper    

5,300 

Account  hooks,  albums,  and 

other  wares  of  paper  com- 

bined with  other  mater'ls 

7.050 

57,550 

Stationers'    Sundries — 

Pens  and  pen  tubes 

250 

5.550 

ink   and   ink   powder 

15,100 

Indian   ink.  liquid   or  solid. 

COO 

Lead    pencils,    colored    pen- 

cils,  mounted    or  not 

21.700 

12.S00 

Drawing  chalk,  mounted  or 

not,   charcoal   crayons.... 

1.300 

1.900 

2,0(!0 

Total    £  47.150       £    274.(iC0 

Making   a   grand   total   of  £2.255,110. 

German  Exports  to  Canada 

In  this  connection  it  is  interesting  to 
reproduce  these  statistics  of  German  ex- 
ports to  Canada  for  the  year  1912.  Ob- 
serve that  the  values  are  given  in  ster- 
ling currency : — 

Correspondence  papers,  cards,  en- 
velopes     £      700 

Blotting   paper        400 

19 


Paper  bags,  pouches,  sacks,  fold- 
ing boxes,   etc 1,300 

Exercise  books,  price  lists,  etc.  .  4,500 
Account   books,  note   books    ....  700 
Covers   for      bookbinding,      port- 
folios, small  fancy  boxes,  cases  900 

Albums    (collecting  books)    2,100 

Indian    ink    500 

Lead  pencils,  crayons  and  chalk.  21,200 


FROM  SASKATOON. 
"We  are  beginning  to  realize  that 
things  are  not  nearly  so  bad  as  we 
thought;  in  fact,  that  there  is  really 
little  to  complain  of  in  the  light  of  com- 
parison with  elsewhere.  This  season's 
crop  will  bring  us  in  more  money  than 
that  of  any  past  season.  Of  course,  the 
realty  income  is  defunct.  This  has  a 
heavy  bearing  upon  the  general  public; 
it  meant  building,  much  building,  and 
that  meant  work,  which  in  turn  meant 
wages  and  the  general  circulation  of  a 
great  deal  of  money  which  is  now  con- 
spicuously absent.  We  have  been  thrown 
back  upon  our  legitimate  resource — the 
land.  Everything  is  working  out  beau- 
tifully.'' Tins  is  an  extract  from  a 
letter  received  by  Financial  Post,  one  of 
the  publications  of  the  MacLean  Publish- 
ing Co.,  from  one  of  its  readers  in  Sas- 
katoon. 


Why  keep  pegging  along,  doing  things 
in  the  old-fashioned  way  when  you  can 
read  articles  that  will  tell  you  of  better 
ways  of  doing  nearly  everything  in  the 
store? 

The  less  you  have  to  say  about  your 
competitors  the  better,  but  if  you  must 
talk  about  them,  see  that  you  say  some- 
thing good. 

Unless  your  store  looks  attractive  on 
the  outside,  how  do  you  expect  to  got 
the  trade  of  the  new  families  of  the  par- 
ticular class  who  like  good  stores'? 

The  merchant  who  thinks  he  is  sav- 
ing money  by  not  subscribing  for  the 
trade  paper  is  really  helping  his  com- 
petitor becase  he  is  handicapping  him- 
self. 

The  man  who  gets  too  anxious  to  bore 
with  a  big  augur  will  find  that  bis:  augur 
holes  dram  off  the  money  a  good  deal 
faster   than   small   ones. 

Did  you  knew  that  eoods  are  heavier 
in  a  dark  store?  The  less  light  you  have 
the  more  the  goods  will  stick  to  the 
shelves:   the  harder  it   will   be  to  move 

them. 


Development  of  Toy  Making  in  Canada 

New  Concerns  Established  in  Different  Canadian  Cities  Have  Met  With  Good  Success 

England,  Too,  Has  Benefited  Greatly. 


CANADIAN-MADE  toys  came  into 
great  prominence  in  the  recent 
holiday  trade,  and  this  can  be  de- 
pended upon  to  have  a  far-reaching'  ef- 
fect in  promoting  permanent  ventures  in- 
to this  field  of  manufacture.  In  fact, 
two  or  three  concerns  are  already  thor- 
oughly established  with  their  product  on 
the  market — creditable  goods,  too,  show- 
ing considerable  originality  as  well  as 
a  high  degree  of  quality  and  value.  The 
war  has  had  a  .similar  effect  in  other 
countries  that  have  been  dependent  on 
Germany  in  the  past,  for  toys  and  this 
is  especially  true  of  England.  In  this 
connection,  it  is  interesting  to  refer 
here  to  the  big  toy  exhibition  to  be  held 
in  London  in  March,  an  event  which 
heralds  a  new  era  in  the  toy  trade. 

In  Vancouver  the  Women's  Employ- 
ment League's  efforts  resulted  in  the  es- 
tablishment of  a  toy-making  concern  in 
.that  city  and  Vancouver-made  toys  were 
much  in  evidence  in  that  city  in  the  holi- 
day  season. 

In  Quebec,  toy  making  was  fostered 
with  the  active  support  of  the  Duke  of 
Connaiurht.  the  Lieutenant-Governor,  Sir 
Lomer  Gouin.  and  the  Mayor  of  Quebec, 
prizes  being  awarded  at  an  exhibition  of 
Quebec-made  toys,  for  the  most  original 
conceptions,  the  best  toys  at  lowest  cost 
and  the  best  mechanical  toys.  This  ex- 
hibition was  organized  by  the  Daughters 
of  the  Empire  and  Homeworkers'  Guild. 

In  Halifax,  home-made  toys  were  pro- 
duced under  the  direction  of  the  British 
Women's  Emergency  Corps,  who  em- 
ployed  sixty   regular   workers. 

Business  men  of  Calgary  were  respon- 
sible for  the  establishment  of  a  plant 
there  'to  manufacture  wooden  toys  and 
the  experiment  proved  30  successful  that 
it  is  to  be  extended  for  this  year's  trade 
so  that  the  Calgary  toy  factory  is  now 
a   permanent    institution. 

In  Victoria,  B.C.,  Osier  &  Savage  en- 
tered the  toy  manufacturing  field,  and 
their  product  was  in  evidence  for  the 
recent  Christmas  trade. 

Coming  to  Toronto,  reference  has  al- 
ready been  made  in  Bookseller  and  Sta- 
tioner to  the  manufacture  of  toys,  en- 
listing the  services  of  the  unemployed. 
The  undertaking  under  the  direction  of 
Joseph  Marks,  editor  of  the  Industrial 
Banner,  began  in  St.  Andrews  Market 
but  subsequently  a  factory  building  on 
Eastern  Avenue  was  occupied,  through 
the  instrumentality  of  the  Toronto  Board 
of  Trade.  Prospects  are  good  for  a  per- 
manent concern  being  developed. 

At    the    headquarters    of    the    Toronto 


Women's  Patriotic  League  on  Sher- 
bourne  street,  dolls  were  manufactured 
by  engaging  the  services  of  girls  and  wo- 
men who  were  out  of  employment. 

Reference  has  also  been  made  to  the 
products  of  the  Dominion  Toy  Manufac- 
turing Co.,  and  the  more  recently  estab- 
lished Canadian  Toy  and  Novelty  Com- 
pany. 

All  of  the  foregoing  constitutes  ma- 
terial evidence  of  one  good  effect  of  the 
war  in  developing  Canadian  industry. 


TOY  EXPOSITION. 

An  event  of  importance,  in  view  of 
the  unusual  conditions  brought  about  by 
the  war,  shutting  German  toys  out  of 
the  Canadian  market,  will  be  the  Toy 
Fair  and  Market,  to  be  held  in  March  in 
the  Royal  Agricultural  Hall,  London, 
England. 

Recent  advice  from  England  was  to 
the  effect  that  practically  two-thirds 
of  the  available  letting  space  had  al- 
ready been  engaged,  and  that  it  had 
been  requisitioned  by  leading  houses 
from  every  part  of  England. 

On  the  one  hand,  old-established 
manufacturers  are  making  special  ef- 
forts, and  laying  down  greatly  increased 
plant,  to  cope  with  the  influx  of  trade 
offered  to  them  through  the  closing  of 
German  markets.  On  the  other  hand, 
manufacturers  entirely  new  to  the  trade 
have  started  works  for  the  manufactur- 
ing of  toys  and  games,  and  in  both  in- 
stances they  will  be  able  to  demonstrate 
at  the  forthcoming  "Toy  Fair  and  Mar- 
ket" that  toys  never  hitherto  made  in 
England  can  be  made  there,  not  only  at 
the  right  price,  but  what  is  perhaps 
equally  important,  they  will,  in  many 
cases,  "strike  an  entirely  new  note." 
Novelties  will  be  put  before  buyers 
which  will  unquestionably  surprise  them, 
as  they  will  go  one  better,  in  many  in- 
stances, than  certain  stereotyped  lines 
for  which  Germany  has  hitherto  been 
responsible. 

This  toy  exhibition,  it  is  claimed,  will 
therefore,  give  buyers  the  opportunity 
of  seeing  a  vast  collection  by  old-estab- 
lished manufacturers  making  new  lines, 
and  by  manufacturers  entirely  new  to 
the  toy  trade,  whom,  without  the  advent 
of  the  exhibition,  it  would  be  difficult  to 
discover. 

It  is  recognized,  of  course,  that  their 
various  works  are  not  centralized,  as  in 
most  other  industries,  but  are  scattered 
about  in  different  parts  of  England. 
20 


It  was  interesting  to  learn  that  the 
general  public  will  be  rigidly  excluded, 
and  that  the  exhibition  will  be  a  market 
strictly  for  the  transaction  of  business. 

Arrangements  are  being  made  for  the 
reception  of  many  overseas  buyers,  and 
doubtless  Canada  will  be  well  repre- 
sented. 


THE  NEW  HANDBAGS. 

If  women  are  doing  without  the  larger 
articles  of  dress,  they  are  making  up 
for  it  by  the  attention  they  are  paying  to 
the  smaller  articles.  In  spite  of  the  fact 
that  the  hand  bag  is  the  only  pocket 
available,  it  is  becoming  more  and  more 
decorative  and  of  less  service.  Also  it  is 
becoming  more  of  a  vanity  bag,  for 
small  as  it  is,  quite  a  list  of  vanity  fit- 
tings are  demanded.  Hand  bags  are  de- 
cidedly dressy,  and  are  made  of  fine- 
grained novelty  leathers,  and  are  as 
small  and  as  flat  as  possible.  Some  of 
them  are  made  of  leather  and  fabric 
combined.  The  strap  handle  is  the  one 
most  frequently  seen. 

There  are  many  good  models  on  the 
market  that  are  combinations  of  shop- 
ping and  party  bags,  as,  besides  having 
room  for  the  purse,  bill  fold,  the  hand- 
kerchief and  other  small  articles,  pockets 
on  the  sides  contain  a  varied  collection 
of  vanity  fittings.  A  new  bag  of  this 
kind  has  a  removable  centre,  which  con- 
tains all  the  vanity  fittings.  When  the 
bag  is  wanted  purely  for  shopping,  this 
centre  can  be  lifted  out,  making  more 
room  in  the  bag.  Fittings  in  party  bags 
and  party  cases  are  becoming  more 
numerous.  A  complete  list  of  fittings 
now  includes  a  button  hook,  nail  file, 
vinai»rette,  lip-salve  stick,  hairpin  case. 
a  comb.  There  is  also  a  memorandum 
pad  and  mirror,  combined  with  pencil 
and  a  metal  powder  box,  in  addition  to 
the  coin  purse. 

Though  there  are  buyers  who  do  not 
believe  in  party  cases  and  who  predict 
that  their  run  will  be  a  short  one,  there 
is  no  doubt  about  the  fact  that  they  con- 
stitute the  popular  sellers  in  the  leather 
goods  department.  There  is  no  question 
that  the  putting  up  of  vanity  articles  in 
this  form  fills  a  popular  want,  and  if 
the  party  case  in  this  form  should  lapse 
there  will  still  remain  a  permanent  de- 
mand for  the  soft  leather  cases  in  com- 
bination with  a  purse  or  pocket.  Also 
vanity  fittings  in  shopping  bags  is  too 
good  an  idea  to  drop  out  of  use  very 
quickly. 


BOOKSELLER  AND  STATIONER 


21 


Condition  of   the  Rubber   Market 

Interesting   Interview    With    a   Prominent   Manufacturer    of 

Stationer's  Rubber  Goods — Growth  of  Ceylon 

Rubber  Production. 


Editor's  Note — Following  out  the  practice  of 
presenting  articles  dealing  with  various  lines 
of  manufacture  connected  with  the  stationery 
trade,  this  month  Bookseller  and  Stationer 
presents  an  interview  with  a  manufacturer  of 
stationers'  rubber  poods,  Weldon  Roberts,  of 
Newark,  N.J.,  who  recently  spent  over  a  year 
travelling  abroad,  visiting  many  foreign  coun- 
tries and  investigating  rubber  production  and 
its   economic  problems. 

"Way  back  in  the  '80 's,"  said  Mr. 
Roberts,  "the  English  started  something. 
After  disappointment  enough  to  malse 
the  average  man  give  up,  they  succeed- 
ed in  growing  the  wild  South  American 
Para  Rubber  in  Ceylon.  If  it  were  not 
for  the  production  of  those  plantations 
to-day,  prohibitive  prices  would  take 
many  lines  of  stationers'  rubber  goods 
out  of  the  market.  Just  now  we  manu- 
facturers of  the  United  States  are  be- 
ginning to  feel  the  pinch  of  the  shoe 
again.  Crude  rubber  has  risen  forty 
cents  per  pound  by  reason  of  the  em- 
bargo which  England  has  placed  on  ex- 
ports of  rubber. 

"In  1900  the  Ceylon  rubber  produc- 
tion was  four  tons — a  drop  in  the  bucket. 
In  1914  if  it  had  not  been  interrupted  by 
the  war  the  shipments  would  have  been 
about  sixty-five  thousand  tons  and  would 
all  have  been  absorbed  in  the  manufac- 
turing trade.  Ceylon  is  now  probably 
second  in  production,  the  plantations 
having  spread  to  Malay,  Sumatra  and 
Java,  but  it  is  all  classified  as  Ceylon 
rubber.  In  five  years  more  this  remark- 
able production  will  probably  be  double 
what  it  is  to-day. 

"Up  to  the  early  '90 's,"  continued 
Mr.  Roberts,  "rubber  manufacturers 
looked  upon  the  consumption  by  the  rub- 
ber overshoe  and  boot  manufacturers  as 
the  deciding  factor  in  prices.  Then  came 
the  bicycle  tire  which  was  a  strong  fac- 
tor for  a  time,  and  later  the  enormous 
demand  for  electric  wire  insulation  ab- 
sorbed much  of  the  supply.  All  of  this 
time  the  general  demand  for  all  varieties 
of  purposes  was  increasing,  but  the  last 
and  greatest  demand  which  topped  all 
the  others  was  the  automobile  tire,  and 
this  jumped  the  price  of  crude  rubber  to 
$3.00  per  pound.  Almost  as  if  it  had 
been  prepared  for  just  this  emergency, 
along  came  the  Ceylon  rubber  with  a  pro- 
duction that  increased  by  leaps  and 
bounds,  and  in  one  year  the  market  had 
dropped  more  than  $2.00  per  pound. 

"We  are  all  in  the  dark  as  to  present 
conditions.  If  England  lifts  the  em- 
bargo there  should  be  plenty  of  rubber, 
provided  there  is  safe  transportation  on 
the  high  seas.  Under  such  conditions 
there  should  be  no  increase  in  prices  of 
stationers'  rubber  goods." 


Coming  down  to  something  more  per- 
sonal, the  name  of  Roberts  has  long  been 
associated  with  stationers'  rubber  goods. 
It  was  in  1854  that  Christopher  Roberts 
established  a  small  business  in  Newark, 
N.J.,  having  removed  from  New  England 
to  that  city,  that  he  might  be  near  his 
New  York  customers.  The  success  of 
the  business  was  remarkable.  Pencil  and 
ink  erasers  were  produced  in  great  quan- 
tities for  the  domestic  and  foreign  mar- 
ket. In  the  early  sixties  large  quantities 
of  these  goods  were  already  being  sup- 
plied to  makers  of  standard  pencils  in 
European  countries.  The  efforts  of 
Christopher  Roberts  made  the  Newark 
product   a   quality  standard. 

In  1888  Weldon  Roberts  entered  the 
business  of  his  uncle.  A  few  years  later 
he  had  become  active  manager  of  the  con- 
cern, and  in  a  course  of  time  compound- 
ed and  perfected  the  most  noted  formu- 
la? of  the  concern.  To  his  enterprise  and 
appreciation  of  trade  needs  are  due 
many  and  varied  forms  of  present  day 
rubber  erasers. 

The  C.  Roberts  Rubber  Co.  was  incor- 
porated in  1899.  Christopher  Roberts, 
the  first  president,  for  some  years  being 
in  frail  health,  died  in  1903.  Weldon 
Roberts  became  president  in  that  year, 
retaining  this  office  and  managing  the 
factory  until  1911  when,  on  the  sale  of 
the  family  stock  control  to  a  pencil  house 
(that  for  years  had  sold  the  bulk  of  the 
factory  output  under  its  own  brand),  he 
also  disposed  of  his  interest  and  retired. 

On  his  return  to  this  country  in  1912 
Mr.  Roberts  founded  in  his  native  city 
the  company  that  bears  his  name. 


MORE  ABOUT  BLOTTING  PAPER. 

Following  the  interesting  article  deal- 
ing with  the  selling  of  blotting  paper 
which  appeared  in  our  October  number, 
readers  will  be  interested  in  the  follow- 
ing article  dealing  with  blotting  paper: 

According  to  a  correspondent  of  the 
Manchester  Guardian,  few  people  real- 
ize the  true  inwardness  of  blotting 
paper,  particularly  people  who  live  in  big 
towns  and  should  know  better.  It  is,  for 
instance,  a  real  pleasure  to  sit  down  to 
a  large  clean  sheet  of  new  pink  blotting 
paper,  and  instead  of  its  soiling  one,  to 
be  the  first  to  soil  it.  White  blotting 
paper  has  to  be  very  thick  and  absorb- 
ent to  hold  its  own,  while  green  blotting 
paper  is  only  suggestive  of  banks  and 
business,  and  little  soiled  ends  which  are 
used  for  the  week's  books. 


The  blotting  paper  connoisseur  changes 
his  blotting  paper  with  absolute  reck- 
lessness. It  becomes  to  him  like,  the 
paper  target  which,  once  marked  with 
his  prowess,  has  fulfilled  its  function. 
It  is  a  delight  to  tear  the  corner  off  a 
sheet  of  thick  pink,  and  pick  up  as  much 
as  possible  of  the  blot  made  by  an 
overflowing  pen.  But  the  corner  once 
away,  the  sheet  loses  its  charm  and 
should  be  replaced  by  another. 

Blotting  paper  and  blotting  pads  are 
indices  of  the  household  psychology. 
There  is,  for  instance,  the  pad  which, 
though  not  very  much  used,  has  grown 
shiny  with'  use,  and  its  acquired  surface 
absolutely  refuses  to  pick  up  any  ink  at 
all.  There  is  the  pad. that  has  been  over- 
used and  has  lost  its  absorbent  power 
through  the  writing  of  dashing  notes. 
There  is  the  neat  pad  which  is  always 
carefully  tended  and  which  suggests  that 
the  sooner  all  trace  of  the  writing  be  re- 
moved the  better,  and  there  is  the  blot- 
ting book,  with  its  choice  of  half-dirtied 
leaves  and  its  surface  which  by  no  pos- 
sible means  can  ever  be  as  level  as  blot- 
ting paper  should  be. 

The  ideal  way  of  using  blotting  paper 
is  to  have  two  or  three  loose  sheets  of 
thickish  white  or  pink,  which  can  be 
thrown  away,  used,  or  stolen  with  im- 
punity. It  is  useful  to  be  able  to  blot 
from  above,  and  the  singleness  of  the 
sheet  enables  this  to  be  done  most  effi- 
caciously. Also  it  necessitates  no  con- 
scentious  scruples  as  to  waste,  and  en- 
ables the  writer  to  write  straight  ahead 
with  comfort  instead  nf  dodging  about 
his  pages  to  avoid  the  pains  of  blotting. 


The   Trade  Paper — By  Elbert  Hubbard. 

I  know  hundreds  of  high,  prosperous 
business  men,  manufacturers,  dealers, 
jobbers,  craftsmen,  and  I  cannot  recall 
a  single  instance  in  which  the  mentally 
successful  man  does  not  read  his  spe- 
cialized paper.  He  subscribes  for  it  and 
he  pays  for  it  promptly. 

When  you  subscribe  for  your  trade 
paper  and  assimilate  it,  you  are  uplifted, 
inspired,  given  courage,  pep,  intellectual 
vim  and  vigor  and  enough  trade  informa- 
tion to  make  you  free  from  the  trials 
and  tribulations  which  beset  the  man 
who  "doesn't  know." 

These  things  all  have  a  direct  influence 
on   the  bank  and  mental  balance. 

The  trade  paper  binds  everybody  in 
the  business  into  a  fraternity,  which 
spells  lengths  of  days,  because  it 
"serves"  and  its  service  is  based  on 
specific  knowledge. 


Mere  bigness  in  a  business  is  not  ne- 
cessarily an  advantage.  It  is  the  net  pro- 
fit rather  than  the  gross  sales  that  mea- 
sure  the   successful   store. 


APPEAL  FOR  TRADE  WENT  WITH 
GIFT 

Following  is  a  letter  which  the  Grigg 
Book  &  Stationery  Co.,  of  Pembroke, 
Ont.,  sent  out  to  the  women  of  that  town 
at  the  commencement  of  the  recent  holi- 
day trade  season: 

Dear  Madam: — 

The  Christmas  season  is  once  more  fast 
approaching  and  our  thoughts  naturally 
turn  to  ways  of  expressing  the  good 
cheer  that  comes  with  this  season. 

We  had  you  and  your  present  problem 
in  mind  last  January  and  commenced 
then  to  collect  gifts  that  express  good 
cheer,  with  the  result  that  this  year  we 
have  on  display  the  best  holiday  stock 
we  have  ever  had.  We  feel  sure  that  no 
matter  what  your  gift  problem  may  be 
we  can  help  you.  This  year  especially 
will  the  bookstore  solve  your  problem, 
for  you  will  find  there  at  a  moderate 
price  the  gift  that  is  appropriate  and 
tasteful. 

We  would  appreciate  an  early  call 
from  you,  as  we  do  not  duplicate  the 
better  lines  of  our  stock  and  'it  may  be 
that  just  the  article  you  want  will  be 
gone,  if  you  put  off  your  visit  to  the 
last  days. 

Accept  the  enclosed  calendar  as  a 
slight  token  of  our  appreciation  of  your 
patronage. 

Yours  faithfully, 

GRIGG 'S  "The  Bookstore." 

This  firm  has  had  a  decidedly  success- 
ful holiday  trade  and  bright  ideas  such 
as  the  one  embodied  in  this  later  are  ac- 
countable for  much  of  the  success  this 
firm  has  had. 


"DISPLAY    MEANS    EVERYTHING, 

The  merchant  whose  reports  were  most 
favorable  without  exception  have  been 
those  who  have  plunged  into  the  DIS- 
PLAY line.  The  word  deserves  capital, 
letters;  in  too  many  stores  it  needs  cap- 
itals to  enforce  it.  Ask  any  merchant 
how  he  is  going  to  sell  certain  goods — 
piles  of  them — and  he  will  tell  you,  "Get. 
them  where  the  public  will  see  them." 
It  sounds  simple,  yet  a  large  percentage 
of  merchants  do  not  know  what  it 
means. 


ONE  DEPARTMENT  HELPS 
ANOTHER. 

Dupuis  Freres,  who  run  probably  the 
largest  department  store  in  the  French- 
Canadian  district  of  Montreal,  have  con- 
ceived a  unique  idea  for  attracting  at- 
tention to  a  new  department  for  books. 
stationery  and  religious  goods.  In  an- 
other part  of  the  store  they  have  a  dress 
pattern  department  which  is  remarkable 
for  the  number  of  people  it  attracts.  The 
publicity  this  section  brought  to  another 
department  to  which  it  was  adjacent, 
was  so  marked,  that  that  department 
now  requires  more  floor  space.  Conse- 
quently the  pattern  department  must 
move  to  make  room.  It  will  now  be  lo- 
cated next  to  the  book  section  with  the 
avowed  intention  of  the  manager  to 
bring  publicity  to  this  new  section. 
Dupuis  Freres  have  handled  books  and 
stationery  for  some  time,  but  only  on  a 
small  scale.  They  have  recently  made 
extensive  alterations  which  enable  them 
to  increase  the  size  of  the  department. 
A  gallery  is  one  of  the  features,  on 
which  are  handled  gramophones,  and 
other  musical   instruments. 


A  GOOD  ANNOUNCEMENT. 

Among  the  creditabfe  holiday  trade  an- 
nouncements received  by  Bookseller  and 
Stationer,  a  particularly  striking  one 
was  that  of  C.  L.  Nelles,  of  Guelph.  It 
was  folded  so  that  a  poster  stamp 
sealed  the  folder,  the  stamp  itself  bear- 
ing this  wording  under  an  attractive  col- 
ored  design. 

Daintv   Christmas   Stationery 

*  C.  L.   NELLES. 

Buy  in  Guelph. 

The  list  dealt  comprehensively  with 
various  items  of  books  and  stationery 
suitable  for  holiday  gifts  and  this  was 
the  introduction : 

"The  Bookshop  in  December  is  the 
most  delightful  place  to  shop  that  any- 
one  could   wish. 

"1914  has  been  called  the  Book  Year 
and  everyone  is  giving  books  for  Christ- 
mas. Nothing  more  appropriate,  accept- 
able or  useful,  and  the  price  does  not  in- 
terfere with  its  value  as  a  pift.  This  list 
contains  a  few  that  are  highly  recom- 
mended, but  the  Bookshop  is  filled  with 
thousands  of  others." 
22 


PUSH   FASHION  PAPERS. 

Fashion  papers  are  good  selling  perio- 
dicals. Display  them  well  and  you  will 
interest  the  women.  Such  papers  as  4rt 
de  la  Mode,  Bon  Ton,  Elite  Styles, 
Ladies'  World,  Le  Costume  Royal, 
People's  Home  Journal,  Pictorial  Re- 
view, Pictorial  Review  Fashion  Book, 
Vogue,  and  The  Delineator  will  enable 
you  to  materially  increase  your  maga- 
zine sales,  both  single  copies  and  sub- 
scriptions if  you  will  adopt  soiling 
methods  with  them. 


PROFITS  IN  SUBSCRIPTIONS. 

Many  wide-awake  retail  stationers 
make  a  handsome  profit  securing  annual 
subscriptions  to  period'cals.  This  is  the 
time  of  the  year  to  sell  subscriptions. 

See  to  it  that  you  are  getting  the  sub- 
scription business  of  your  territory.  The 
war  has  created  the  demand  for  certain 
periodicals,  and  people  Lave  the  desire 
to  subscribe  now  as  they  never  had  be- 
fore, because  they  want  to  follow  cer- 
tain articles  on  the  war.  Get  the  sub- 
scriptions in  you  i*  vicinity  and  keep 
them. 


DEMONSTRATING   THE   PENCIL 
SHARPENER. 

One  of  the  best  ways  to  create  a  de- 
mand for  mechanical  pencil  sharpeners 
is  to  have  one  in  your  own  store  in  a 
location  where  it  will  be  seen  and  ap- 
preciated. It  is  one  of  those  things 
which  have  to  be  seen  to  be  desired.  Few 
men  will  suddenly  send  the  office  boy 
over  to  your  store  for  a  four-dollar  pen- 
cil sharpener  because  his  penknife  fails 
to  sive  his  pencil  the  desired  sharpness. 
When  he  is  in  your  store  purchasing  his 
weekly  magazine,  see  that  a  pencil 
sharpener  is  behind  the  counter  in  a 
convenient  place  where  your  own  clerks 
can  make  use  of  it,  and  unconsciously 
they  will  srive  a  demonstration  of  its  ef- 
ficiency and  cleanliness  which  will 
count  a  thousand  times  more  than  cir- 
culars. F.  E.  Phelan,  St.  Catherine  St., 
Montreal,  has  adopted  this  plan,  and 
finds  it  a  sales-getter. 


BOOKSELLER      AND      STATIONER 


23 


Live  News  of  the  Stationery  Trade 

Gleaned  from    All    Parts  of  Canada 


J.  W.  Bourgis,  of  Hull,  Que.,  bas 
opened  a  branch  of  his  stationery  busi- 
ness in  Ottawa. 

George  E.  Peene  leaves  this  month 
for  western  points  in  the  interests  of 
Bnntin,  Gillies  &  Co.,  Ltd.,  Hamilton. 

S.  J.  Huber  has  joined  the  selling 
staff  of  A.  R.  MacDougall  &  Co.,  and 
leaves  shortly  on  his  initial  trip  to  East- 
ern  Ontario  and  Quebec. 

G.  A.  Malleek,  at  one  time  a  member 
of  Bookseller  and  Stationer's  staff,  is 
now  on  the  sales  staff  of  the  Hough 
Lithographing'    Company,    of    Toronto. 

M.  G.  Hay,  sales  manager  of  the  Copp, 
Clark  Co.,  spent  the  last  few  days  of 
the  old  year  at  Chatham,  the  guest  of 
liis  grandmother,  who  on  the  30th  ult., 
passed. the  80th  milestone  of  life. 

Charles  Worcester  &  Co.,  the  extensive 
publishers  of  greeting  cards  and  calen- 
dars, Bristol,  England,  are  now  repre- 
sented in  Canada  by  the  Imperial  News 
Co.,  of  Montreal,  Toronto  and  Winnipeg. 

F.  C.  Craig,  formerly  with  the  E.  H. 
Harcourt  Co.,  is  now  with  A.  R.  Mac- 
Dougall &  Co.,  and  his  territory  is 
Western  Ontario  and  the  Maritime  Pro- 
vinces. 

W.  M.  McCammon,  formerly  of  the 
Saskatchewan  Stationery,  Saskatoon,  has 
joined  the  selling  force  of  A.  R.  Mac- 
Dougall &  Co.,  to  cover  the  territory 
from  Toronto  west  to  the  Coast.  He 
started  out  on  his  initial  trip  early  this 
month. 

H.  Fairfield,  the  St.  Catharines  book- 
seller and  stationer,  was  a  trade  visitor 
to  Toronto  a  few  days  ago  and  reported 
that  a  fine  holiday  trade  had  been  done 
in  his  store.  Similar  reports  have  come 
to. the  wholesales  houses  from  merchants 
in  different  section  of  Ontario  and 
Quebec. 

R.  L.  Stiff,  who  is  in  charge  of  the 
Fancy  Art  lines  department  of  the  Copp, 
Clark  Co.,  in  the  absence  of  Hugh  Young, 
who  has  been  detained  in  Germany  since 
the  war  began,  speaks  in  optimistic  terms 
as  to  the  outlook  for  the  ensuing  year  in 
these  goods,  despite  the  shutting  off  of 
the  German  source  of  supply.  This  is  in 
line  with  reports  current  in  England 
and  in  the  United  States  and  it  is  ap- 
parent that  the  trade  in  general  is  not 
going  to  suffer  because  the  usual  ship- 
ments will  not  be  coming  from  Germany. 
In  fact,  the  life  and  enthusiasm  being 
displayed  by  the  English,  American  and 
Canadian  manufacturers  in  art  lines,  in- 


dicates that  there  will  be  greater  or- 
iginality than  ever  before  in  the  designs 
and  novelties  to  be  offered  by  the  vari- 
ous   makers    this   year. 

Reports  of  a  most  favorable  nature  re- 
garding the  recent  holiday  trade  came 
from  St.  John,  New  Brunswick.  Doug- 
las McArthur  said  that  his  holiday  busi- 
ness in  books,  novelties  and  toys  was 
fully  as  good  as  usual  and  better,  in  fact, 
in  the  case  of  books.  He  said  one  of  the 
principal  effects  of  the  war  had  been  to 
stimulate  interest  in  Canadian-made 
goods.  He  featured  toys  made  in  Can- 
ada but  had  been  obliged  to  get  his  sup- 
plies of  these  goods  chiefly  from  the 
United    States. 

Montreal,  Dec.  28. — Stationery,-  along 
with  books,  enjoyed  an  unexpected  sale 
during  Christmas.  It  was  expected  that 
papeteries  would  make  acceptable  gifts 
to  take  the  place  of  more  expensive  ar- 
ticles. Judging  by  the  big  sales,  this 
prediction  proved  true.  Certain  dealers 
carried  larger  stocks  in  anticipation  of 
the  demand,  and  were  more  than  pleased 
with  results. 

The  most  unfortunate  line  in  the  whole 
business  was  calendars.  An  inclination 
not  to  buy  was  noticed  from  the  start. 
New  lines  did  not  go  well.  Dealers  who 
bought  carefully  here  were  pretty  well 
cleaned  up. 

Montreal  dealers  claim  to  have  dis- 
covered this  Christmas,  that  the  old- 
fashioned  cards  are  dving  out.  One  of 
the  largest  houses  informed  Bookseller 
and  Stationer  that  they  would  buy  no 
more  of  them.  The  public  now  demand 
a  neatlv  engraved  article,  with  nice  fin- 
ish. However,  the  demand  for  Christ- 
mas cards  on  the  whole  was  good,  includ- 
ing private  greeting  cards.  Dealers  who 
carried  neatly  engraved  lines  were  clean- 
ed out. 

Sealing  sets  took  well.  War  sovenirs 
have  been  slightly  overdone  and  will  re- 
quire to  be  handled  more  carefully  until 
bio'  victories  warrant   "Mafficking." 

Woolworth's  are  reported  to  have  said 
that  Thursdav  before  Christmas  was  the 
biggest  day  in  the  history  of  their 
business. 

03 

COMMUNICATIONS 

December  10th,  1914. 
Editor  of  the  Bookseller  and   Stationer. 
143  University  Avenue. 

Toronto.    Ont.,    Canada. 
Dear   Sir. — An   early   September  issue 
of  the  New  York  Evening  Post,  publish- 
ed   an    article      expressing      anti-British 


sentiments,  signed  by  Eberhard  Lothar 
Faber.  This  article  we  believe  has  been 
very  generally  circulated  among  the 
stationery  trade  in  Canada,  as  a  num- 
ber of  our  business  friends  have  called 
our   attention    to   it. 

We  would  like  to  hav  it  said  through 
the  medium  of  your  publication,  that  the 
firm  of  Eberhard  Faber  is  not  in  any 
way  responsible  for  the  article  in  ques- 
tion, which  was  published  without  our 
knowledge  or  authority,  and  that  the 
writer  thereof  is  not  now  or  ever  has 
been  connected  with  our  firm. 
Yours  very  truly, 

Eberhard  Faber. 

Montreal,  Dec.  9th,  1914. 
Editor  Bookseller  and  Stationer. — Re- 
cently a  letter  advocating  the  sale  of 
Canadian  made  goods  came  to  me  from  a 
Canadian  manufacturer  and  the  en- 
velope had  pasted  on  the  back  one  of 
those  familiar  poster  stamps  with  the 
wording:  "My  mamma  says  always  ask 
for  made  in  Canada  goods."  I  turned 
up  the  flap  of  the  envelope  and  disclosed 
the  imprint  "Made  in  the  U.S."  Further 
comment    is   needless. 

Yours  truly, 

A  Stationer. 


Bookseller  and  Stationer  has  been 
favored  with  a  copy  of  the  program  of 
the  second  annual  Booster  meeting  and 
banquet  of  the.  officers,  salesmen  and  of- 
fice employees  of  the  American  Crayon 
Co..  of  Sandusky,  Ohio.  The  banquet 
saw  the  launching  of  the  company's  new 
trade  mark  campaign  and  the  lauding  of 
"Old  Faithful,"  the  great  Yellow  Stone 
Park  geyser,  a  picture  of  which  is  to  be 
the  company's  trade  mark  henceforth. 
Appropriate  to  the  occasion  from  the 
centre  of  the  banquet  a  mechanical  gey- 
ser shot  warm  water  three  feet  into  the 
air,  the  geyser  spouting  every  65  seconds. 
This  same  mechanical  device  will  be  used 
in  the  company's  exftibit  at  the  Pan- 
Pacific  Exposition  at  San  Francisco. 
Florence  E.  Ellis  in  charge  of  the  com- 
pany's art  department,  whose  interesting 
article,  "Crayons  in  School  Work."  was 
given  in  the  last  issue  of  Bookseller  -and 
Stationer,  spoke  on  the  value  of  art  in 
business.  C.  B.  Taylor,  spoke  on 
"Quality  as  a  Slogan."  and  John  E. 
Schurz,  production  engineer,  of  New 
York,  gave  an  address  on  "Modern  Ef- 
ficiency Methods."  William  L.  Deist  of 
the  Sales  Department,  gave  some  facts 
of  human  interest  about  "Old  Faith- 
ful." The  feature  of  the  evening  was  an 
address  by  Clowry  Chapman,  trade  mark 
specialist,  of  New  York,  his  subject  be- 
ing "Opening  a  Ledger  With  the 
Future."  During  the  day  trade  meet- 
ings took  place  at  the  plant  according 
to  a  published  program. 


ON  many  occasions  young-  men  have 
come  to  me  to  find  out  how  long 
it  would  take  them  to  master 
eardwriting.  They  have  invariably  been 
surprised  to  learn  that  it  could  not  be 
picked  up  in  a  few  weeks.  In  fact  some 
of  them  have  said  to  me  that  they  knew 
it  would  only  be  a  matter  of  obtaining 
the  proper  tools  for  them  as  they  had 
always  been  handy  at  drawing.  In  all 
such  cases,  when  put  to  the  test,  they 
found  that  whatever  skill  they  had  had 
was  not  the  only  qualification  required. 
To  become  a  succcessful  cardwriter  it  is 
necessary  not  only  to  study  the  subject 
from  the  rudiments  up,  but  also  to  prac- 
tice very  carefully  and  thoroughly. 

All  Need  Instruction. 

My  experience  would  lead  me  to  be- 
lieve that  to  become  a  proficient  card 
writer  it  is  necessary  to  receive  instruc- 
tions. Few  good  card  writers  have 
"merely  picked  it  up."  In  all  cases  or 
in  nearly  all,  men  who  have  made  a  suc- 
cess of  this  branch  of  retail  merchandis- 
ing, have  either  taken  a  course  or  had 
the  advantage  of  an  apprenticeship  un- 
der a  'proficient  card  writer.  My  advice, 
therefore,  to  anyone  who  is  desirous  to 
taking-  up  eardwriting,  nd  matter  how 
much  experience  they  may  have  had  or 
how  skilful  at  drawing  they  may  be,  is 
to  follow  this  course.  I  am  starting  at 
the  very  first,  giving  suggestions  and  in- 
formation which  may  appear  as  element- 
ary to  many  readers;  but  as  the  articles 
progress  we  will  take  up  every  possible 
branch  of  the  card  writing  work.  Read- 
ers should  follow  the  instructions  given 
thoroughly.  I  have  known  some  to  read 
articles  on  eardwriting  and  then  proceed 
to  do  the  very  opposite.  To  such  as  this 
we  can  hold  out  no  prospect  of  improve- 
ment from  following  this  series  of 
articles.  , 

I  would  also  like  to  impress  the  fact 
that  practice  is  nine-tenths  of  the  battle. 
Be  sure,  however,  that -your  efforts  are 
in  the  right  direction.     Remember  that 


ARTICLE  N0.  1. 

one  step  in  the  wrong  direction  is  worse 
than  standing  still. 

As  a  Side-line  at  First 
I  desire  to  make  it  clear  at  the  start 
that  those  who  follow  these  articles  with 
an  idea  of  becoming  proficient  at  card 
writing  should  not  do  so  with  the  idea 
that  in  time  they  would  be  able  to  de- 
vote themselves  exclusively  to  this  work. 
Card  writing  has  become  to  a  great  ex- 
tent  a   science   and,  to   do   nothing   but 


Types  of  Nibs. 

write  cards  either  in  a  shop  or  a  large 
store,  a  man  must  have  many  years  of 
experience.  My  advice  to  beginners  is 
to  look  upon  card  writing  as  a  side  line 
24 


to  window  trimming,  advertising,  or  the 
selling  end  of  the  retail  trade.  By  so 
doing  you  not  only  increase  your  experi- 
ence but  also  improve  your  chances  of 
advancement. 

Card  writing  has  developed  to  an  al- 
most unbelievable  extent  in  the  past  few 
years.  To-day  every  live  merchant  in 
Canada  knows  the  importance  of  the 
price  ticket.  Even  in  the  smallest  towns 
and  villages  they  are  used.  Many  of 
the  cards  used  to-day  are  extremely 
crude.  Frequently  they  are  made  with 
a  box-marking  brush,  a  blue  crayon,  or 
a  rubber  stamp.  Nevertheless,  the  fact 
that  they  are  used  shows  that  the  de- 
mand is  there,  and  that  the  clerk  who 
desires  to  make  himself  as  valuable  as 
possible  and  to  bring  himself  as  close 
to  100  per  cent,  efficiency,  should  acquire 
some  skill  in  the  writing  of  price  and 
show   cards. 

The  excuse  need  no  longer  be  put  for- 
ward that  it  costs  too  much  to  learn. 
All  that  the  beginner  needs  is  the  neces- 
sary material.  By  following  these  ar- 
ticles he  will  then  be  in  a  position  to 
acquire  sufficient  skill  to  prepare  credit- 
able cards  for  the  store  in  which  he  is 
employed. 

The  First  Start. 

I  am  starting  this  course  on  a  different 
basis  than  any  other  series  that  I  have 
ever  seen.  It  is  my  experience  that  the 
beginner  wants  to  see  actual  results  and, 
if  he  is  forced  to  practice  exercises  too 
lor.s:,  he  is  liable  to  lose  heart  and  quit 
altogether.  With  this  in  mind  I  start 
the  student  off  with  outline  pen  work. 
Practice  with  the  pen  in  school  days  has 
left  everyone  more  or  less  proficient  with 
its  use  and  it,  therefore  comes  more 
natural  than  the  brush,  which  to  the  be- 
ginner is  much  harder  to  control.  The 
surest  and  easiest  way  to  make  a  start 
at  actual  card  writing  is  to  letter  price 
tickets.  Accordingly,  we  will  direct  our 
attention  for  this  lesson  on  pen  outline 
Roman   figures.     This   may  seem  rather 


BOOKSELLER      AND      STATIONER 


25 


« 


Best   kind    of  table   to   work   on. 

too  rudimentary  for  many  of  cur  read- 
ers, but  I  desire  again  to  emphasize  the 
fact  that  the  man  who  desires  to  become 
thoroughly  proficient  must  start  at  the 
very  beginning  and  master  each  phase  no 
matter  how  simple.  It  is  my  experience 
that  to  acquire  the  fullest  degree  of  skill 
at  making  figures,  it  is  necessary  for  a 
beginner  to  practise  at  least  a  full 
month.  It  will  take  a  good  part  of  his 
spare  time  at  that.  The  next  step  will 
be  to  master  the  alphabets  and  these  will 
follow  in  due  course. 

Tools  Needed  for  This  Lesson. 
You  will  require  in  the  first  place  a 
large  ball-pointed  pen  nib  with  ink  re- 
tainer attached.  If  this  cannot  be  se- 
cured a  real  blunt  stub  pen  will  serve 
the  purpose.  No.  3  or  3V2  round  writ- 
ing pens  are  also  suitable  for  this  class 
of  work.  Fig.  1  shows  illustrations  of 
various  nibs.     If   vour   stationer   cannot 


secure  these  for  you  they  can  be  ob- 
tained by  writing  to  the  Editor  of  this 
paper.  Nib  A  is  a  No.  3  round  writ- 
ing pen  with  brass  ink  retainer  attached. 
The  retainer  regulates  the  flow  of  ink. 
Nib  B  is  ball-pointed,  camel  back  re- 
tainer. Nib  C  has  ink  retainer  under- 
neath. Nibs  D,  E,  F  and  G  are  all 
stub  pointed  pens  and  are  good  for  this 
work.  Any  stationer  should  have  these 
in  stock. 

Pen  holders  should  always  be  round 
and  thick.  Small  handles  cramp  the 
fingers.  Other  tools  needed  for  this 
work  will  be  a  good  straight  ruler,  not 
less  than  eighteen  inches  in  length,  and 
a  compass  that  can  be  used  for  either 
pen  or  pencil.  The  best  ink  for  the 
work  is  a  good  black  carbon  (not  water- 
proof). This  ink  can  be  secured  at  any 
retail  stationer's,  art  supply  stores,  etc. 

Fig.  2  gives  a  good  idea  of  the  best 
kind  of  table  to  work  upon.  The  di- 
mensions given  make  a  table  large 
enough  for  anyone,  no  matter  what 
work  you  may  have.  Always  work  on  a 
slanting  top  table,  as  a  flat  top  will  tire 
the  wrist  very  quickly.  The  six-inch 
margin  shown  at  the  back  is  for  placing 
pots  of  paint,  tools,  etc.  When  sitting 
the  edge  of  the  table  should  come  just 
below  the  pit  of  the  stomach.  This  gives 
the  arm  room  for  a  free  swing  without 
resting  it  too  heavi.'y  upon  the  table. 
Always  sit  erect  when  working.  The 
importance  of  maintaining  a  proper  posi- 
tion while  working  is  greater  than  the 
beginner  will   imagine. 


rig.  3 


Position  of  card  on  desk. 

Fig.  3  gives  an  idea  of  the  position 
the  card  should  occupy  on  a  desk  while 
being  written.  If  it  is  placed  parallel 
with  the  edge  of  the  desk,  the  wrist  will 
become  tired  quickly  as  this  gives  it  an 
unnatural  twist. 

Before  starting  practice  see  that 
everything  is  ready.  The  cardboard 
should  be  ruled  out.  The  ink  should  be 
contained  in  a  vessel  that  is  free  of 
access  and  at  your  right  hand;  the  table 
should  be  placed  so  that  the  light  falls 
over  your  left  shoulder.  All  pens  should 
be  close  at  hand. 

Study  the  chart  thoroughly  before 
starting.  Preceding  each  figure  you  will 
notice  a  few  exercise  strokes  which  are 
in  the  make-up  of  the  figure.  These 
should  be  practiced  thoroughly  and  per- 
fected before  attempting  the  finished 
work.  The  arrows  indicate  the  direc- 
tion in  which  to  draw  the  strokes.  Al- 
ways work  from  left  to  right  and  from 
the  top  to  the  bottom.    Be  sure  to  carry 


26 


BOOKSELLER      AND      STATIONER 


enough  ink  on  the  pen  so  that  the  en- 
tire stroke  can  be  made  without  a  sec- 
ond dipping. 

Fig.  1  is  mostly  composed  of  straight 
lines.  Watch  that  both  the  upright  lines 
are  the  same  distance  apart  all  the 
way  up.  Figs.  2  and  3  are  almost  en- 
tirely composed  of  curves.  These  take 
a  great  deal  of  practice  in  order  to  get 
them  balanced  up  evenly.  Fig.  4  is 
about  tic  hardest  figure  to  make  for 
beginners  and  should  be  watched  care- 
fully. Care  should  be  taken  not  to  get 
the  centre  cross-line  too  low.  Note  the 
top  of  Fig.  5  does  not  project  as  far  to 
the  right  as  the  lower  part.  This  is  an- 
other, figure  which  needs  great  care  as 
it  is  the  most  used  of  all.  The  six  and 
nine  are  composed  of  the  same  amount 
of  strokes.  All  being  curves,  they  need 
a  great  amount  of  practice.  The  7,  like 
the  4.  is  quite  hard  for  beginners  to 
balance  up.  Practice  well  the  two  ex- 
ercises preceding  it.  Note  that  the  top 
of  the  8,  while  the  same  shape,  is  not 
so  large. 

If  at  any  time  you  have  difficulty  in 
balancing  a  figure  up  properly,  draw  a 
square  lightly  with  a  pencil  and  place 
the  figure  inside  as  shown  at  the  bot- 
tom of  the  chart.  The  three  fives  ex- 
plains well  the  way  out  of  this  difficulty. 

The  dollar  and  cent  marks  should  be 
practised  just  as  thoroughly  as  any  of. 
the   figures. 
Collection  of  Cards  and  Price  Tickets. 

The  collection  of  cards  and  price 
tickets  in  Fig.  4  give  a  fair  indication 


of  what  you  should  be  expected  to  ac- 
complish if  you  thoroughly  master  the 
lesson.  You  will  note  that  every  figure 
is  in  use  along  with  the  various  styles 
of  dollar  and  cent  marks.  The  collec- 
tion of  small  price  tickets  is  easy  for 
you  to  make,  being  simply  cut  out  of 
plain  white  cardboard  and  ruled  out 
with  the  same  pen  that  is  used  to  make 
the  figures. 

Many  other  designs  and  rulings  can 
be  used  to  make  very  attractive  tickets. 
In  making  these  rulings  use  the  side  of 

22  inches 


2  skeeL/ 

<0 

J.T**  22  incAe^ 

1 

CO 

CV1 

J      8sheeL 

i  sheet  ;    7xll«ofar- 

ll*14/w/ks-'" 

ZiSfieet 

|  x&skeet 
■    S£x7 
J  AufAes 

■3£*££" 

Fig.  5 


the  ruler  that  does  not  lay  flat  on  the 
card.  This  will  keep  the  work  from  be- 
ing smudged. 


For  filling  in  this  pen  outline  work, 
any  brush  will  do  that  you  may  have.  A 
cheap  camel-hair  brush  will  serve  the 
purpose.  I  do  not  want  you  to  get 
the  good  sable  writers  until  we  come  to 
brush  work,  as  the  success  of  the  work 
depends  to  a  great  degree  on  the  pro- 
per care  of  the  brushes. 

The  question  of  cardboard  naturally 
arises  as  soon  as  card-writing  is  taken 
up,  so  this  must  necessarily  be  gone  in- 
to at  once.  White  board  is  the  main 
color  and  this  must  be  of  a  smooth 
coated  finish.  6,  8  and  10-ply  are  the 
most  popular  weights,  but  many  just 
use  the  8-ply  for  all  sizes  of  tickets.  If 
you  have  frames  in  which  to  put  the 
cards,  the  thinnest  board  will  serve 
and  be  somewhat  cheaper.  This  board 
can  be  bought  wholesale  in  Canada 
from  4y2  cents  per  sheet  upwards,  but 
a  great  deal  depends  on  what  quantities 
you  buy  and  from  whom  it  is  procured. 

This  board  is  made  for  printing  and 
lithographing  use  and  comes  in  a  reg- 
ulation size  of  22  x  28  inches.  This  cuts 
up  economically  into  the  sizes  shown 
in  Fi°r.  5.  For  ordinary  store  use  the 
V4  and  Vs  sheet  sizes  are  most  popular; 
1/2  sizes  should  be  used  sparingly.  The 
smaller  sizes  make  neat  price  cards. 

The  man  who  waits  for  outside  forces 
to  drag  him  up  into  a  higher  place  will 
never  get  any  higher  than  he  is  right 
now. 


Of  Canadian  Interest 

New  and  Forthcoming  Books 

"Recollections  of  Toronto  of  Old," 
by  one  of  the  older  citizens  of  Toronto, 
W.  H.  Pearson,  is  a  most  interesting 
volume.  The  author  is  exceptionally 
"well  qualified  to  write  a  historical  book 
about  Toronto,  because  in  his  youth  he 
was  connected  with  the  Toronto  post 
office  and  made  it  a  practice  to  keep  old 
records  as  well  as  early  directories  and 
almanacs  throwing-  interesting  sidelights 
on  life  in  Toronto  in  the  early  days. 

Pev.  Dr.  Charles  S.  Eby,  of  Saskatoon, 
Sask.,  has  written  and  published  "The 
World  Problem  and  the  Divine  Solu- 
tion." 

George  F.  Millner,  author  of  "The 
Serjeant  of  Fort  Toronto,"  is  an  Eng- 
lishman by  birth.  He  was  born  in  Mal- 
mesbury.  Wiltshire,  within  whose  grey- 
walled  abbey,  King  Athelstan  of  Eng- 
land,  lies  in  stately  stone  effigy;  and 
whose  once  hospitable  walls  sheltered 
the  famous  historian,  the  Benedictine 
m»nk,  William  of  Malmesbury.  The 
celebrated  English  philosopher,  Thomas 
Hobbes  also  was  born  within  the  quaint 
precincts  of  this  quiet  town  situated  up- 
on the  Fiven  Avon. 

The  Millners  removed  to  London  when 
Georae  was  a  lad  of  ten.  He  received 
his  education  at  the  hands  of  Doctor 
Pomeroy.  head  master  of  St.  Stephen's 
National  School,  where  he  remained  un- 
til sixteen  years  of  age.  Then,  bein?  of 
an  adventurous  and  roving  disposition, 
Georse  Millner  went  to  sea.  visiting 
"Egypt,  the  East  Indies  and  the  West 
Indian  Islands,  until  his  adventurous 
spirit  broug-ht  him  to  South  America, 
where  he  took  nart  in  one  of  the  numer- 
ous revolutionary  wars,  that  make  life 
both  exciting  and  uncertain  in  that 
region. 

Having  had  his  fill  of  adventure,  Mr. 
Millner,  still  a  young  man,  came  to  To- 
ronto, married  and  settled  down,  and 
has  filled  the  role  of  a  peaceful  Cana- 
dian citizen  for  the  past  twenty  years. 
His  recreation  has  been  the  study  of 
Canadian  history,  particularly  that  of 
the  historv  of  the  City  of  Toronto,  which 
hobby,  led  him  to  write  "The  Sergeant 


of  Fort  Toronto,"  purely  a  labor  of 
love  and  an  occupation  for  his  leisure 
hours." 

Three  small  books  of  verse  by  Cana- 
dian writers  recently  issued  are:  "At 
the  Shrine  and  Other  Poems,"  by  Prof. 
Geo.  Hebert  Clark;  "The  Heart  of 
Meadow,"  by  Dr.  O'Hagan,  and  "Lays, 
Lyrics  and  Legends,"  by  W.  A.  Sher- 
wood. Of  the  three  the  most  pretentious 
volume  is  the  collection  by  Mr.  Clark, 
the  professor  of  English  in  the  Univer- 
sity of  Tennessee.  He  was  born  in  Eng- 
land, but  spent  his  youth  in  Canada.  He 
is  a  sraduate  of  McMaster  University. 

"The  Ward  of  Tecumseh,"  by  Crit- 
tenden Marriott,  is  a   story  of  the  war 


of  1812,  and  of  the  part  played  in  it  by 
Indian  allies  of  the  British.  The  heroine 
has  been  left  with  the  Indian  chief, 
Tecumseh,  in  her  childhood;  her  father 
was  an  adventurer  who  was  supposed  to 
have  joined  the  Indian  tribe  of  which 
Tecumseh  was  chief.  Through  the  fail- 
ure of  other  heirs,  great  estates  had 
fallen  to  her  father  and  his  death  being 
known,  to  the  daughter,  ward  of  Tecum- 
seh. The  hero,  cousin  of  the  missing 
girl,  seeks  to  find  her,  and  incidentally 
takes  part  in  the  defence  of  the  nation 
in  the  war.  How  his  quest  is  baffled  by 
another  distant  relation,  until  through 
many  perils,  he  finally  saves  the  girl,  is 
the  romance  woven  into  historical  events. 


Bookseller  and  Stationer's  Record  of 
Best  Sellers 

CANADIAN    SUMMARY.  Non-Fiction. 

1.,    Patrol    of   Sundance   Trail.     Ralph  Princess   Mary   Gift  Book 

Connor  134       Bookman    Christmas    Number. 

■>      Eves    of   the    World       Harold    Beli  Graphic  War  Extra— First  Phase  of  Great 

Wright     .' 100           War- 

3.  Wall     of     Partition.       Florence     L.  Marmillan   Co.,  of   Canada. 

Barclay    33                                         Fiction. 

4.  Arcadian   Adventures   of   Idle   Rich.  „,      ,,r..           „.      T            „ 

Stephen   Leaeook    51       The  Wife  of   Sir   Isaac   Harman. 

5.  Innocent.     Marie  Corelli    40       Mutiny   °,f   ">e  E Ignore. 

(!,     Bambi.     Marjoiie  Benton  Cooke. . .  37       Saturdays  cnilfl. 

Non-Fiction. 

BEST    SEINERS  IN   THE   U.   S.  Belgium,   Her  Kings,  Kingdom   and   People 

1.  The   Eves    of   the   World.      Harold    Bell       Disraeli,  Vol.  3. 

Wright  German  Empire  s  Hour  of  Destiny. 

2.  The    Patrol     of    the    Sun     Dance    Trail.  McClelland.    Goodchild    &    Stewart. 

Ralph  Connor.  _.     . 

3.  The  Witch.     Mary  Johnson.  motion. 
4.,     Kent    Knowles    "Quahang."      Joseph  C.        '"e    "alt>  .    „      .. 

Lincoln  Martha    and    Cupid. 
5.     The    Honorable    Percival.      Alice   Hegan        The   Green    Curve. 

Rice.  Non-Fiction. 
0.     Martha  and  Cupid.     Julie  M.  Lippmann.        Germany    and    the    Next    War. 

„„____„  Secrets    of   the    German    War   Office. 

PUBLISHERS'    BEST    SELLERS.  World    Power. 

Copp.    Clark    Co.  Musson  Book   Co. 

Fiction.  Fiction. 

The   Sergeant   of  Fort  Toronto.  -Vuetion  Block 

The  Way   of  the   Strong.  A  gomier  of  the  Legion. 

Big   Tremaine.  The   pastor's   Wife. 

Non-Fiction.  Non-Fiction. 

Tik-Tok  of  Oz.  Sunnyside  Diplomatic  Life. 
The  Boy   Mechanic. 

Tim   Grand    Canyon.  Thomas    Nelson    &    Sons. 

War    Books.  Fiction. 

Ihp   War,   1914.  T^,E?nd.  %*11 

With    The    \iPes  Little   Tickle. 

Pan-Germanism.  The   Riddle   of  the   Sands. 

S.  B.  Gundy.  Non-Fiction. 

Bambi.  Tne    Anglo-German    Problem. 

B?nrn(V„       .  ,,     .     „.      ,  How    Armies    Fight. 

When  Ghost  Meets  Ghost.  Nelson's  Atlas  of  the  War. 

Best    Selling    Non-Fiction.  j    M    Dent  &   Sons 

The  Memoirs   of  Admiral   Lord   Charles  rninti^r, 

Beresford.  „      ,            .„           Fiction. 

Romance    of   Preaching.  Blantyre— Alien. 

All's   Love  Yet   All's   Law.  Wesblock. 

Hodder  &  Stoughton.  Quo    Vadls    (W»J*lWi    Library). 

Fiction.  Non-Fiction. 

Laughing   Cavalier.  Epistles  of  Atkins.. 

A    Knight   on    Wheals.  Prophets.   Priests  and  Kings. 

iTis    Royal   Highness.  German  Enigma. 


28 


BOOKSELLER     AND     STATIONER 


"Blantyre-Alien,"  is  the  title  of  a 
new  work  by  Alan  Sullivan,  author  of 
"The  Passing  of  Oul-T-But."  It  is  of 
peculiar  interest  because,  written  just 
before  .the  war  it  depicts  a  large  Cana- 
dian city  under  conditions  which  will 
not  again  arise  for  many  years. 

S.  MacNaughton,  author  of  "A  Lame 
Dog's  Diary."'  lias  written  a  new  book 
entitled  "A  Green  Englishman  and 
other  Stories  of  Canada." 

The  wide  popularity  of  the  works  of 
Devendranath  Tagore,  is  of  importance 
in  considering  the  Hindu  philosopher's 
autobiography  recently  published. 

"Wesblock.  The  Autobiography  of  an 
Automaton,"  is  a  somewhat  unusual 
novel  by  Harry  MacDonald  Walters,  a 
Civil  Servant  at  Ottawa. 

A  qualified  literary  critic  who  saw  the 
book  in  manuscript  form  describes  it  as 
"One  of  those  odd  books  it  is  hard  to 
classify.  It  is  not  fiction.  It  is  a  man's 
life,  probably  the  author's  under  a  thin 
vol  of  improvised  names.  This  book  is 
interesting  in  a  way  the  author  never  in- 
tended it  to  be,  for  it  is  a  complete  ex- 
posure of  himself,  his  personality,  his 
tempers  and. caprices,  his  gentleness  and 
eccentricities.  Thus  it  is  an  odd.  very 
human  book,  for  in  reading  it  we  feel 
as  though  we  were  overhearing  a  man 
talking  to  himself  about  himself."' 

The  1914  Edition  of  the  annual  vol- 
ume "Whose  Who  and  Why,"  by  C.  W. 
Parker,  of  Vancouver,  B.C.,  has  recent- 
ly appeared.  Photographs  are  the  fea- 
ture of  the  book  which  contains  9SG 
pages  of  biographies — one  hundred  more 
than  last  year.  The  volume  reflects  Can- 
ada's abundant  opportunities  and  the 
manner  in  which  they  are  beinsr  seized 
by  new  figures  continually  rising  to 
eminence. 

The  1015  edition  of  "The  Canadian 
Women's  Annual  and  Social  Service 
Directory,"  edited  by  Emily  P.  Weaver, 
has  just  been  published. 


Good   Holiday  Book 
Trade  in  Montreal 

Booksellers    Expected    a    Frost    But 
Were    Pleasantly  .  Disappointed 
— Rich  Curtailed  But  Mid- 
dle    Class     Increased 
Their  Purchases. 

Montreal,  Dec.  28.— While  Montreal 
booksellers  and  stationers  had  argued 
that  books  would  be  given  more  than 
ever  for  Christmas  gifts  there  was  an 
element  of  doubt  in  their  arguments, 
which  .was  made  very  evident  in  some- 
cases  by  curtailment  in  buying.  Those 
who  had  the  courage  of  their  convic- 
tions and  bought  liberally,  have  no  cause 
for  regret.        Never  were   dealers  more 


surprised  than  on  Christmas  Eve.  They 
were  literally  pushed  off  their  feet  by 
the   tremendous  rush   of   business. 

The  manager  of  the  Foster,  Brown 
Co.,  said,  when  speaking  to  a  represen- 
tative of  Bookseller  and  Stationer:  "I 
was  astonished  at  the  way  people 
bought.  The  results  far  exceeded  our 
most  sanguine  expectations.  I  had  big- 
ger cash  sales  and  more  charge  accounts 
than  last  year,  and  1913  Christmas  was 
exceptionally  good.  I  could  hardly  be- 
lieve my  ears.  I  offered  poorly-dressed 
people  gift  books  at  $3.75  to  $4.50,  and 
was  astonished  to  hear  them  say  they 
would  take  two.  Even  shabbily  dressed 
people  bought  expensive  books.  One 
asked   me   for   a   copy   of   Stevenson.     I 


FLOBENCE   M.   BAECLAY, 
Author   of   "The   Wall   of   Partition." 

showed  him  a  copy  at  £4.50,  and  he  took 
it.  The  better  class  people  seemed  to 
curtail  their  buying,  while  the  middle 
class  seemed  to  buy  more." 

AVhile  it  would  seem  that  the  book- 
sellers took  a  considerable  volume  of 
business  from  the  jewellers,  yet  the  large 
jewellery  stores  were  packed  to  the  doors 
as  usual  The  remarkable  thing  was 
that  expensive  books  sold  best,  cheaper 
lines  taking  a  second  place. 

F.  E.  Phelan  told  Bookseller  and  Sta- 
tion: '?  Business  started  to  be  brisk  on 
the  Monday  before  Christmas,  and  never 
during  our  whole  history  was  it  so  good. 
While  we  cannot  say  that  Christmas  Eve 
was  our  biggest  day,  it  was  a  near  ap- 


proach to  it.  The  number  of  purchases 
made  was  the  largest.  War  books  were 
favored  as  gifts,  and  those  dealers  who 
bought  heavily  in  the  better  class  war 
book  have  reason  to  be  pleased.  It's 
an  ill-wind  that  blows  nobody  good,  and 
war  books  have  been  a  godsend  to  us.  A 
book  traveler  was  telling  us  the  other 
day  that  be  would  have  been  in  the  hole 
this  year,  but  war  books  had  saved 
him." 

There  was  a  large  call  for  Princess 
Mary's  book,  which  sold  at  a  dollar.  One 
house  sold  150  easily,  and  could  have 
sold  twice  as  many,  but  curtailed  their 
orders  because  certain  department 
stores  featured  it.  They  went  like  hot 
cakes  as  soon  as  put  on  the  counter, 
many  being  bought  to  mail  to  friends  in 
the  United  States,  and  for  souvenirs  of 
the  war. 

The  Foster,  Brown  Co.  state  that 
"The  Pastor's  Wife,"  by  the  author  of 
"Elizabeth  and  Her  German  Garden," 
was  their  best  seller.  Others  for  which 
they  experienced  a  big  demand  were. 
Stephen  Leacock's  works,  "Arcadian 
Ventures  of  the  Idle  Rich,"  "You 
Never  Know  Your  Luck,"  the  latter  by 
Sir  Gilbert  Parker,  and  "A  Traveler  at 
Forty."  Of  non-fiction,  good  sellers 
were,  "Memoirs  of  Lord  Charles  Beres- 
ford,"  the  third  volume  of  "Disraeli," 
and  a  translation  of  "Treitschke." 

English  illustrated  papers  continue  to 
sell  well.  Anything  with  war  pictures 
is  in  demand.  Certain  New  York  papers 
publish  supplements  twice  a  week,  with 
photogravure  process  pictures,  which  are 
good  sellers  in  this  country.  Juvenile 
sales  were  up  to  average  during  Christ- 
mas. 


Four     books     by     William     Jennings 
Bryan,   classed    as   "Messages    for   the 
Times,"     include     these     titles:— "The 
Message  from  Bethlehem,"  "The  Royal 
Art,"   "The   Making  of   a   Man,"    and 
"The     Prince     of     Peace."         Lately 
issued       devotional       works       are      Dr. 
Jowett's    "My    Daily    Meditation,"    a 
series    of   tabloid     talks,     comprising   a 
spiritual  meditation  for  every  day  in  the 
year;    "My   Daily   Prayer,"   by   F.    D. 
Meyer,    with    a    short    supplication    for 
every  day  in  the  year;  "The  Proof  of 
God,"  by  Harold  Begbie;  "The  Charac- 
ter Christ:    Fact  or    Fiction,"    by  Dr. 
William   J.   Lahmon;    "Common   Objec- 
tions to   Christianity,"  by  C.  L.  Draw- 
bridge; "Religion  in  an  Age  of  Doubt." 
by  Chas.  J.  Shebbeare;  "The  Lord's  Re- 
turn,"  by   Jesse    Forest    Silver;   "The 
Angel  in  the  Sun,"  by  Dr.  John  Balcom 
Shaw;  "The  Romance  of  Preaching,"  by 
Charles     Sylvester    Home,     and     "The 
Problem  of  Lay  Leadership, ' '  by  Ernest 
Eugene  Elliott. 


BOOKSELLER      AND      STATIONER 


29 


Are  Serious  Books  Being  Neglected? 

Question  is  Raised  by  An  American  Publisher  Who  is  of  That 

Opinion — Cites  Proof. 


IS  the  reading  of  serious  books  on  the 
decline  among  Americans?  George 
P.  Brett,  the  well-known  publisher, 
thinks  that  it  is;  and  in  an  article  in  the 
November  "Atlantic  Monthly,"  he  cites 
various  proofs  in  support  of  his  con- 
tention, and  advances  some  reasons  for 
the  decline.  The  adoption  of  the  "play 
method"  of  teaching  children  may,  he 
thinks,  be  one  of  the  principal  reasons 
why,  when  they  are  older,  boys  and 
girls  find  books  on  serious  subjects  dis- 
tasteful and  uninteresting,  if  not  posi- 
tively incomprehensible.  Then,  too,  the 
indulgence  of  American  parents,  who 
feel  obliged  to  offer  to  their  sons  and 
daughters  well-nigh  unlimited  oppor- 
tunities for  pastime  and  amusement,  in 
place  of  hard  study  and  instructive 
reading,  accounts  for  a  certain  lack  on 
the  part  of  the  rising  generation  of  ac- 
quaintance with  good  literature.  The 
result  in  later  life  is  likely  to  be  the  de- 
velopment of  a  "butterfly  habit  of 
mind,"  which  is  too  often  apt  to  be  sat- 
isfied with  newspapers  and  cheap  maga- 
zines, and  which  finds  change  and  recrea- 
tion in  automobiling,  dancing,  golf,  and 
in  listening  to  mechanically  produced 
music  and  in  looking  at  moving  pictures. 

Mr.  Brett's  argument  cannot  be  sum- 
marized in  a  paragraph;  the  foregoing 
is  intended  merely  to  indicate  its  drift. 
As  a  whole,  the  indictment  is  severe, 
and  some  of  the  counts  are  undoubtedly 
sound,  even  if  one  dissents  from  the  gen- 
eral conclusion  that  books  in  these  days 
have  "lost  the  pre-eminence  they  form- 
erly enjoyed  as  the  principal,  and  for 
many  people  the  only,  means  of  whiling 
away  pleasantly  or  instructively  the  un- 
occupied hours  of  life." 

There  are,  however,  reasons  for  the  de- 
cline in  the  buying  and  reading  of  seri- 
ous books  which  lie  outside  those  cited 
by  Mr.  Brett,  and  which  deserve  con- 
sideration. In  the  first  place,  the  condi- 
tions affecting  the  publishing  of  books 
and  the  reading  public  as  well  have 
changed  enormously  in  the  last  forty  or 
fifty  years.  In  those  remote  days  young 
people  had  some  respect  for  authority, 
for  the  opinion  of  their  elders,  at  least 
so  we  are  assured  by  those  same  young 
people,  now  that  they  are  grown  up  to 
mature  and  ripe  age.  They  then  read 
serious  books  as  a  matter  of  duty,  when 
they  would  perhaps  have  preferred  to 
read  Mayne  Beid  and  Oliver  Optic. 
Nowadays,  however,  young  people  have 
lost,  as  a  class,  much  of  the  reverence 
which  their  fathers  and  mothers  had  for 
the  tradition  which  associates  the  read- 
ing of  serious  books  with  the  possession 


of  general  intelligence,  and  are  not  made 
to  feel  any  sense  of  obligation  to  read 
such  books.  In  these  days  a  book,  to 
hold  their  attention,  must  have  in  it 
what  in  college  and  preparatory  school 
circles  is  designated,  we  believe,  as 
"pep."  Librarians,  moreover,  tell  us 
that  the  boy  and  girl  of  to-day  demand 
stories  treating  of  contemporaneous  life 
— of  the  ever-interesting  problems  grow- 
ing out  of  the  complex  and  constantly 
changing  social  and  economic  conditions 
of  the  present.  To  these  young  readers 
who  have  all  of  life  before  them  the 
novels  and  romances  of  Dickens,  Scott, 
Cooper,  and  Hawthorne  deal  with  a  re- 
mote, unknown,  and  uninteresting  past, 
and  they  find  these  classics  interminable 
in  length,  slow  in  action,  and  dull  in 
character. 

Moreover,  forty-odd  years  ago  the 
publication  of  a  new  book  was  an  event, 
and  only  books  of  importance  got  them- 
selves published.  There  were  not  more 
than  eight  or  ten  publishing  houses  of 
rank  in  the  country,  and  the  yearly  lists 
of  books  published  by  these  houses  were 
as  small  in  numbers  as  they  were  choice 
in  quality.  A  new  book  in  those  days 
was  something  that  every  person  of  in- 
telligence, if  lie  would  hold  his  own  in 
current  talk,  had  to  read,  whether  it  was 
"Our  Mutual  Friend."  "The  Moon- 
stone," "English  Traits,"  "The  Marble 
Faun,"  or  "The  Origin  of  Species." 
One  must  remember,  too,  that  in  that 
time  there  were  only  about  half  a  dozen 
monthly  magazines;  that,  with  very  few 
exceptions,  the  weekly  periodicals  were 
mainly  religious  and  frankly  denomina- 
tional in  character;  and  that  the  huge 
Sunday  newspaper  was  still  in  the 
future. 

Contrast  those  conditions  in  a  popula- 
i  ion,  say  in  1870,  of  thirty-eight  and  a 
half  millions  with  the  conditions  prevail- 
ing to-day  with  a  much  more  hetero- 
geneous population  of  perhaps  a  hundred 
millions.  In  1913  there  were  published 
in  the  United  States  by  American  auth- 
ors 243  works  on  philosophy,  633  on  re- 
ligion and  theology,  886  on  sociology  and 
economics.  676  on  law,  615  on  science, 
617  on  applied  science,  476  on  medicine 
and  hygiene,  428  on  poetry  and  the 
drama,  420  on  biographical  and  grenea- 
losieal  subjects,  413  on  history,  359  on 
geography  and  travel,  383  on  agriculture, 
337  on  general  literature,  essays,  etc. 
207  on  business,  and.  for  books  of  a 
lighter  character,  790  wrorks  of  fiction 
and  500  books  for  juvenile  readers.  Al- 
together there  were  9,085  works  by 
American  authors.       In   addition,  more- 


over, to  these  books  of  native  origin, 
there  were  677  works  by  foreign  auth- 
ors, mainly  English,  which  were  re- 
manufactured  and  presumably  copy- 
righted in  this  country,  and  no  fewer 
than  2,468  works  of  foreign  origin  which 
were  imported  in  editions  of  varying 
sizes  into  this  country.  The  grand  total, 
therefore,  of  all  books  published  in  and 
imported  into  the  United  States  in  1913 
was  12,230— an  average  of  thirty-three 
books  for  every  day  of  the  year.  If 
there  were  any  way  of  learning  how 
many  of  these  books  would  be  "alive" 
— that  is,  still  in  demand  from  the  pub- 
lic— three  years  after  publication,  the 
percentage  would,  we  are  inclined  to 
think,  be  surprisingly  small. 

Contemporary  with  this  enormous  ex- 
pansion in  the  book-publishing  business 
there  has  been  a  corresponding  increase 
in  the  number,  size,  and  influence  of 
periodicals,  weekly  and  monthly,  to- 
gether with  the  appearance  and  gradual 
enlargement  in  scope  of  the  Sunday 
newspapers  throughout  the  country.  If, 
therefore,  with  due  allowance  for  the 
difference  in  population,  it  is  true  that 
serious  books  are  in  less  demand  to-day 
than  they  were  half  a  century  or  so  ago, 
one  of  the  chief  causes  for  the  decline, 
in  the  opinion  of  the  Outlook,  can  be 
found  in  the  enormous  circulation  week 
by  week  and  month  by  month  of  the 
better  class  of  periodical  literature,  in 
which  is  to  be  found  the  cream  of  the 
best  books  of  the  year  in  biography, 
autobiography,  travel,  essays,  and  even 
in  fiction,  while  the  scope  of  some  of  the 
weekly  periodicals  is  sufficiently  broad 
to  include  a  record  of  the  progress  that 
is  made  from  time  to  time  in  theology, 
sociology,  and  even  in  applied  science. 
And,  subjected  to  the  test  not  of  literary 
interest  but  of  general  intelligence,  the 
average  man  of  to-day,  with  these  new 
sources  of  information  within  his  reach, 
would  compare  not  unfavorably,  we 
think,  with   the  man  of  fifty-  years  ago. 


FARRINGTON  PHILOSOPHY. 

To  act  independently  with  a  customer 
is  to  give  the  impression  that  you  don't 
care  whether  he  buys  or  not.  In  such  a 
case  he  usually  will  not. 

Don't  insist  on  doing  anything  the 
good  old  way  you  always  have  done  it 
if  a  better  way  has  been  discovered. 

Can  a  stingy  man  get  the  reputation 
for  running  a  store  in  a  generous  way 
and  with  a  generous  policy?  Will  a 
stingy  man  ever  run  a  store  in  that 
wav? 

It  is  all  right  to  follow  the  "Fight  it 
out  on  this  line  if  it  takes  all  summer" 
policy  unless  there  is  some  other  line 
you  can  adopt  that  will  prove  easier 
going. 


30 


BOOKSELLER      AND      STATIONER 


BOOKS  RECEIVED. 

The  Canadian  Almanac,  by  A.  W.  Tho- 
mas.- Toronto:  Copp,  Clark  Co., 
cloth,  $1. 

The  sixty-eighth  edition  of  that  in- 
dispensable publication,  the  Canadian 
Almanac,  has  come  to  hand  with  the  ar- 
rival of  1915.  This  year's  volume  em- 
bodies all  the  features  of  past  editions, 
all  the  various  tables  being  revised  and 
brought  fully  up  to  date,  and,  besides, 
supplies  much  new  information  in  con- 
nection with  the  war  and  other  recent 
developments.  The  chapters  concerning 
the  British  army  and  navy  and  Imperial 
finance  have  been  expanded  to  cover  the 
new  situation,  and  in  addition  to  the 
usual  militia  list  there  is  a  list  of  of- 
ficers of  the  first  Canadian  expeditionary 
force,  arranged  according  to  their  re- 
spective  units. 

A  synopsis  of  the  new  Workmen's 
Compensation  Act  is  another  valuable 
innovation  in  this  year's  almanac. 

Wealth  From  the  Soil     C.  C.  Bowsfield. 

Chicago:   Forbes   &   Co.     Cloth,  $1.00. 

Assuming  that  there  are  thosuands  of 
men  and  women  in  the  larger  cities  who 
desire  to  own  land  and  have  their  resi- 
dence in  the  rural  districts,  which  is  a 
fact,  Mr.  Bowsfield  has  undertaken  to 
aid  them  in  the  proposed  movement, 
"back  to  the  soil."  He  has  made  an 
entertaining  book,  combining  practical 
directions  for  farming  with  a  spirited 
and  optimistic  discussion  of  the  whole 
subject  of  agriculture. 

Foreigners'  Guide  to  English,  by  Azniv 
Beshgeturian.  Yonkers,  N.Y. :  The 
World  Book  Co.  Cloth,  60  cents. 
This  is  a  book  designed  for  teaching 
English  to  foreigners  in  night  schools. 
It  is  based  on  the  object  and  action  me- 
thod and  is  the  result  of  the  author's 
successful  experience  in  the  evening 
schools  in  Boston.  The  grading  is  very 
carefully  done  and  the  vocabulary  is 
chosen  with  a  view  to  the  needs  of  the 
adult  foreigner.  A  large  amount  of 
practice  is  given  in  simple  English.  The 
volume  is  notable  for  the  direct  con- 
versational tone  of  the  reading  matter. 
There  are  two  hundred  and  sixty-one 
illustrations    of   objects   and   actions. 

The  Evidence  in  the  Case  in  the  Supreme 
Court  of  Civilization  as  to  the  Moral 
Responsibility  for  the  War.  By  James 
M.  Beck.  New.  York:  Putnams's.  Cloth 
$1.00. 

The  volume  presents  an  analysis  by 
an  aide  American  jurist,  who  was  form- 
erly Assistant  Attorney-General  of  the 
Fnited  States,  of  the  evidence  present- 
ed in  the  official  papers,  British,  German, 
Russian,  and  Belgian,  in  regard  to  the 
causation  of  the  War.  The  conclusions 
presented  by  Mr.  Beck  have  been  ac- 
cepted   by    leaders    of    thought    on    both 


sides  of  the  Atlantic  as  constituting  a 
most  notable  contribution  to  the  litera- 
ture of  the  War. 

Germany's  Great  Lie,  by  Douglas  Sladen. 

Toronto:  Musson.     Cloth,  75c. 

In  this  volume  the  official  German 
justification  of  the  war  is  exposed  and 
criticized.  This  German  book  was  print- 
ed in  English  and  circulated  under  the 
title  of  "Truth  About  Germany,"  with 
the  object  of  influencing  America  against 
Great  Britain. 

War  and  the  Empire.  Col.  Hubert  Fost- 
er. London :  Williams  &  Norgate. 
Cloth,  2s.  6d. 

The  author  sets  forth  that  Imperial 
Defence  includes  the  defence  of  the 
British  Isles  as  well  as  of  the  outlying 
Dominions;  the  principles  which  are  be- 
ing applied  in  the  present  struggle,  and 
the  principles  which  should  be  worked 
for  in  the  future.  He  explains  why  we 
must  pour  troops  into  the  Continent, 
and  treat  incidents  like  the  "Emden" 
as  of  hut  minor  importance,  if  we  are  to 
defend  ourselves  effectively.  The  auth- 
or's' official  experience  in  Australia, 
Canada,  the  United  States,  and  at  home 
peculiarly  qualifies  him  to  write  on  the 
subject. 

The  Kaiser,  1859-1914.  By  Stanley  Thaw. 

London:    Methuen.      Cloth.    Is. 

This  volume  is  an  abridgement  and 
revision  of  a  large  illustrated  volume  en- 
titled "William  of  Germany,"  published 
in  1013,  with  an  additional  chapter 
bringing  the  history  of  the  Kaiser  down 
to  the  great  war. 

Nietzsche.     By  J.  M.  Kennedy.  London. 

Werner  Laurie.     Paper,  Is. 

"The  aim  of  my  philosophy  is,  who 
is  to  be  master  of  the  world  ?  My  philo- 
sophy reveals  the  triumphant  thought 
which  all  other  systems  of  thought  must 
ultimately  go  under.  It  is  the  great 
disciplinary  thought:  those  races  that 
cannot  bear  it  are  doomed;  those  that 
regard  it  as  the  greatest  blessing  are 
destined   to   rule." — Nietzsche. 

The  Supreme  Duty  of  the  Citizen  at  the 
Present    Crisis.         By    Lord    Roberts. 
London:   Williams   &   Norgate.   Paper, 
3d.  net. 
Referred   to  elsewhere  in  this  issue. 

The    Fall    of    Canada.      By  George  M. 
Wrong.       Toronto:     The    Oxford   Uni- 
versity  Press.      Cloth,   $2.00. 
This  is  a  chapter  in  the  history  of  the 
Seven    Years'    War,    covering    one    year 
of  history  in  a  colony  that  contained  less 
than    a    hundred       thousand    Europeans. 
The  topic  of  the  vorume  is  the  transfer 
of   Canada      from      French      to   British 
Sovereignty — a  vital  event  in  the  history 
of  the  British  Empire.     The  few  French 
in  America  in  1760  have  developed  into 


nearly  three  million  people  scattered 
over  both  Canada  and  the  United  States. 
They  have  since  clung  to  their  own  type 
of  social  life  which  they  had  already  de- 
veloped in  the  time  of  the  action  of  this 
record  of  events.  To-day,  as  the  author 
points  out,  this  is  one  of  the  factors  of 
life  in  Canada  which  cannot  be  ignored. 

Boy    Scouts    and   What    They    Can   Do. 

London :  Oldfield.  Is.  6d.  net. 

A  resume  of  the  Imperial  Scout  Exhi- 
bition and  Rally  at  Birmingham  in  July 
1913,  with  an  introduction  by  the  Chief 
Scout,  who  begins  by  quoting  a  work- 
ing   man    who    visited    the     exhibition: 

"There     doesn't      seem  to  be  a  

thing  that  these  boys  can't  do."  This  is: 
a  striking  if  not  a  cultured  method  of 
impressing  people  with  the  extent  of 
the  exhibition. 

Four  Plays,  translated  from  the  French 

by  Barrett  Clark.  Cincinnati :  Stewart 

&  Kidd.     Cloth,  $1.50. 

The  plays  are  "The  Fossils,"  a  play 
in  four  acts  by  Francois  de  Cure] ;  "The 
Serenade."  a  Bourgeois  study  in  three 
acts  by  Jean  Jullien;  "Francoise' 
Luck,"  a  comedy  in  one  act,  by  Georges 
de  Porto-Riche;  "The  Dupe,"  a  comedy 
in  five  acts  by  Georges  Ancev. 

These  plays  have  been  produced  at 
the  "Free  Theatre,"  in  Paris,  by  An- 
toine.  The  Free  Theatre  was  to  the 
French  drama  of  the  past  quarter  cen- 
tury what  the  Reformation  was  to 
Christianity;  Andre  Antoine  was  its' 
Martin  Luther.  To  Antoine  it  appeared 
that  the  drama  of  his  day  was  fettered 
with  conventions  of  style,  technic  and 
subject-matter,  to  such  an  extent  that 
young  dramatists  with  new  ideas  and 
new  ways  of  expressing  them,  had  little 
or  no  opportunity  to  produce  their 
works. 

The  Complete  Tale  of  Humpty  Dumpty. 

By   Dorothea    Corbould.      London:   F. 

Warne  &  Co.  Art  boards,  Is.  net. 

The  book  has  an  inlet  cover  picture 
and  is  illustrated  with  32  pictures  in 
color  by  Walton  Corbould. 

Hop  O'  My  Thumb  and  Beauty  and  the 
Beast.       London :     F.     Warne     &     Co. 
Demy  4to.  Is. 
Each  book  has  eight  full  colored  plates 

and  text     fully     illustrated     by     H.  M. 

Brock. 

The  Children's  Story  of  the  War,  by  Sir 
Edward    Parrott.     Toronto:     Nelson's. 
Paper,  5c. 
Dealt  with  elsewhere  in  this  issue. 


Put  the  best  that  is  in  you  in  your 
newspaper  advertising.  Remember  you 
must  say  something  that  will  not  only 
attract  attention,  but  create  a  desire  to 
possess  that  which  you  advertise  . 


Latest  Books  Dealing  With  the  War 

New  Titles  Should  be  Strongly  Featured  in  Special  War  Book  Table  Window  Displays — War 

Helps  Sale  of  Magazines. 


IN  the  following  pages  giving  infor- 
mation about  books  of  war  interest 
and  about  some  of  the  countries  en- 
gaged in  the  conflict,  there  are  data  that 
can  be  used  to  advantage  by  the  retail 
bookseller  in  creating  sales.  It  would  be 
advisable  for  the  dealer  to  have  a  sep- 
arate table  devoted  to  such  books.  War 
book  tables  have  proved  good  business 
getters  in  stores,  forming  a  centre  of  in- 
terest that  impels  people  who  see  it  to 
come  back  again  and  again.  A  window 
of  war  books  will  prove  similarly  bene- 
ficial. These  displays  should  be  helped 
out  by  attractive  show  cards  strikingly 
worded. 

On  Rifle  Training. 

In  "Rifle  Training  for  War,"  by 
Ernest  H.  Robinson,  the  subject  is  dealt 
with  from  a  practical  point  of  view, 
ignoring  almost  entirely  the  bull's-eye- 
getting  of  the  rifle  club  method  of 
teaching  shooting,  taking  up  such  useful 
subjects  as  eye-training,-  the  use  of  the 
miniature  rifle  as  a  direct  introduction 
to  the  service  rifle  for  war  purposes.  It 
contains  hints  which  the  expert  need  not 
disdain. 

In  "The  Barbarism  of  Berlin,"  G.  K. 
Chesterton  begins  by  taking  to  task  the 
high-minded  peace  lovers  for  their  nega- 
tive attitude,  and  then  delves  straight 
into  the  terrible  truths  which  led  to  the 
present  tragic  situation.  His  purpose  is 
nothing  less  than  locating,  after  more 
than  one  hundred  years  of  recrimina- 
tions and  wrong  explanations,  of  the 
poison  from  which  the  poisonous  doc- 
trine has  flowed,  leading  to  the  present 
European   catastrophe   . 

Shows  Up  Germany. 

"The  Refounding  of  the  German  Em- 
pire, 1848-1914,"  by  Colonel  G.  B.  Mal- 
leson,  C.S.I.,  has  been  brought  out  in  a 
new  edition,  with  an  additional  chapter 
by  Norman  J.  Davidson,  B.A.,  bringing 
the  story  up-to-date  and  giving  a  short 
and  lucid  account  of  the  causes  which 
led  to  the  present  war,  and  which  made 
the  armed  intervention  of  Great  Britain 
inevitable. 

India  and  the  War. 

Bhupendranath  Basu  has  written 
"Why  India  is  Heart  and  Soul  with 
Great  Britain,"  which  should  command 
a  wide  appeal  as  a  representation  of  the 
views  of  India,  which  has  been  a  ques- 
tion of  grave  concern  in  many  quarters. 
Mrs.  Barclay's  War  Story. 

A  story  by  Florence  M.  Barclay, 
author  of  "The  Rosary,"  has  just  been 
brought    out    under    the    title     of    "My 


Heart's  Right  There,"  being  based  upon 
the  present  war.  The  title  will  be  recog- 
nised as  the  last  line  of  the  British  sol- 
diers' marching  song,  "It's  a  Long, 
Long  Way  to  Tipperary." 

Viscount   Bryce's   Book. 

Written  with  full  knowledge  by  a  dis- 
tinguished Englishman  to  dispel  vulgar 
prejudices  and  to  help  kindred  people  to 
understand  each  other  better,  Viscount 
Bryce's  work,  "Neutral  Nations  and  the 
War,"  is  in  a  sense  an  embassy  of  peace, 
and  he  takes  the  stand  that  the  faith  of 
treaties  is  the  only  solid  foundation  on 
which  a  temple  of  peace  can  rest. 
Treitschke. 

A  second  volume  of  "The  Essays  of 
Treitschke"  has  been  issued,  in  which 
are  presented  the  author's  conclusions 
of  A  World  Policy  (Welt  Politik)  and 
on  the  Duty  and  Mission  of  Prussia  and 
of  Germany. 

Historic  Fights. 

"Famous  Land  Fights,"  by  A.  Hil- 
liard  Atteridge,  forms  a  companion 
volume  to  J.  R.  Hale's  "Famous  Sea 
Fights,"  and  is  of  more  than  novel  in- 
terest and  importance  at  this  time,  when 
the  greatest  armies  that  ever  met  in  his- 
tory are  engaged  in  the  most  titanic 
struggle  the  world  "has  ever  witnessed 
on  the  east  and  west  frontiers  of  Ger- 
many, with  such  armament  as  never  be- 
fore were  employed  in  battle.  The  work 
attempts  to  trace  the  development  of 
land  fighting  from  the  days  of  early 
tribal  warfares  to  the  great  conflicts  of 
"nations  in  arms"  of  our  own  day. 

Germany   Next. 

A  new  book  for  the  man  at  the  front 
is  "The  Soldiers'  English-French  Con- 
versation book,  by  Walter  M.  Gallichan. 
It  will  be  usefvd  for  the  British  soldier 
in  France  and  Belgium,  and  it  is  hoped 
that  a  companion  volume  will  be  brought 
out  for  the  British  soldier's  use  in 
Germany. 

Field   Marshal's   Despatches. 

It  is  interesting  to  announce  that  Sir 
John  French 's  famous  despatches  have 
been  issued  in  permanent  form,  being 
the  full  reprint  of  the  Field  Marshal's 
official  despatches  of  the  battles  of 
Mons,  Marne  and  the  Aisne,  illustrated 
by  means  of  maps  specially  drawn  by 
G.  F.  Morrell. 

Wells  on  the  War. 

A  series  of  eleven  articles  are  included 
in    a    volume    entitled    "The  War   That 
Will  End  War,"  by  H.  G.  Wells.    Writ- 
ten as  they  were  in  the  excitement  of  the 
31 


first  few  weeks  of  the  war,  there  are  in 
them  certain  things  which  one  cannot 
but  feel  the  author  would  change  on  re- 
flection, and  one  of  these  is  a  savage  and 
unjustifiable  attack  on  Norman  Angell, 
because  the  latter  does  not  see  honor  and 
glory  in  war.  Mr.  Wells'  chief  hope  for 
the  ultimate  peace  of  the  world  is  the 
nationalisation  of  all  armament  firms,  so 
that  the  manufacturer  of  mnstruments 
of  war  for  private  gain  would  cease  for- 
ever. 

Newspapers  and  Magazines,  Too. 

Not  only  with  books,  but  with  news- 
papers and  magazines,  too,  war  interest 
may  be  taken  advantage  of  as  a  selling 
help. 

Put  the  war  literature  before  the 
people  where  they  cannot  help  seeing  it. 
Arrange  displays  that  will  attract  at- 
tention and  advertise  you  as  an  intelli- 
gent dealer  who  knows  what  people  are 
talking   about  what  they   want   to   read. 

Have  all  the  war  periodicals  and  those 
magazines  that  are  featuring  the  war 
placed  so  conspicuously  that  they  can- 
not fail  to  catch  the  eye.  Display  such 
periodicals  to  show  the  inside  pages  with 
pertinent  articles  and  illustrations.  Keep 
informed  as  to  what  magazines  are  go- 
ing to  print  articles  that  will  interest 
your  customers. 

Have  a  list  of  the  war  magazines  that 
are  in  demand  as  well  as  the  periodicals 
that  are  featuring  war  articles,  and  be 
prepared  to  keep  up  with  the  ever- 
changing  demand.  Keep  posted  as  to 
the  forthcoming  numbers  so  that  you 
may  regulate  your  orders. 

New  issues  in  the  series  known  as 
"Our  Fighting  Forces"  and  "Britain's 
Great .  Men, ' '  both  by  Edgar  Wallace, 
have  recently  been  issued:  "Famous 
Scottish  Regiments"  in  the  former,  and 
"Sir  John  French  and  His  Campaigns" 
in  the  latter  series. 

Other  New  War  Books. 

What  has  been  described  by  one  read- 
er as  "the  best  exposition  of  the  war 
which  has  come  to  my  attention,"  is 
"The  Cause  of  the  War,"  by  Charles 
Edward  Jefferson,  pastor  of  Broadway 
Tabernacle,  New  York  City,  which  has 
been  issued  in  a  paper  edition  at  25c  and 
boards  at  50c. 

"The  King's  Indian  Allies,"  by  Saint 
Nihal  Singh,  deals  with  the  co-operation 
of  the  Indian  soldiers  with  the  allies  in 
the  hottest  fighting  of  the  present  war. 
Canadians  will  be  sure  to  want  to  know 
more  about  these  famous  supporters  of 
the   British    Empire.      The   author,   him- 


32 


BOOKSELLER     AND     STATIONER 


self  an  Indian,  won  from  the  late  W.  T. 
Stead  the  praise  of  being  the  greatest 
journalist  of  his  day. 

Three  addresses  given  in  Sheffield, 
England,  on  October  31st,  September 
31st,  and  2nd,  by  H.  A.  L.  Fisher,  vice- 
chancellor  of  the  Sheffield  University, 
have  been  published  in  a  volume  entitled 
"War:  Its  Causes  and  Issues." 

The  war  adds  interest  to  two  books 
about  the  British  army,  by  F.  A.  M. 
Webster.  They  are:  "From  Recruit  to 
Firing  Line,"  being  the  record  of  a  day 
in  the  life  of  a  soldier  in  peace  and  war, 
and  "Britain's  Territorials  in  Peace 
and  War."  These  books  come  in  Is.  and 
2s.  editions. 

Mrs.  Belloc  •  Lowndes  has  written 
"Told  in  Gallant  Deeds,"  a  child's  his- 
tory of  the  war.  In  her  preface  she 
writes:  "There  are  thousands  and  thous- 
ands of  little  children  who  will  look  back 
all  their  lives  to  this  war  as  their  first 
important  recollection,  and  this  book 
is  an  attempt  to  ensure  that  this  memory 
shall  be  touched  to  noble  issues — that  it 
should  be  first  and  foremost  a  memory 
of  deeds  as  gallant  as  any  that  have  ever 
been  •  inscribed  in  Christendom's  long 
ro1!  of  honor." 

The  proprietors  of  Punch  have  opened 
a  fund  for  the  distribution  of  posters, 
leaflets,  and  lantern  slides,  designed  to 
help  recruiting  and  discourage  "treat- 
ing," and  appeal  for  money  to  carry  on 
and  extend  these  most  deserving  objects. 
Mr.  Anthony  Hope  Hawkins  tries,  in 
his  "New  (German)  Testament"  to  ex- 
hibit— tersely  and  without  temper— the 
salient  principles  of  the  Prussian  politi- 
co-military philosophy,  and  to  show 
what  its  triumph  would  mean  to  the 
world. 

A  volume  of  naval  poems  entitled, 
"Cleared  for  Action,",  by  Howard 
Steele,  has  just  been  published  .  Mr. 
Steele  is  a  Canadian  writer  with  a  great 
enthusiasm  for  the  British  Navy,  and 
his  stirring  verse  will  be,  peculiarly  wel- 
come at  the  present  time. 

" Nietzsche— The  Preacher  of  War," 
a  new  edition,  at  Is.  net,  of  Helen  Zim- 
mern's  translation  of  Nietzsche's  "Be- 
yond Good  and  Evil-  Prelude  to  a  Phil- 
osophy of  the  Future,"  is  one  of  the 
books  by  the  man  who  has  had  so  much 
influence  in  moulding  the  modern  Ger- 
man blood  and  iron"  mind. 

"The  Nations  of  Europe:  the  Causes 
and  Issues  of  the  Great  War,"  by 
Charles  Morris.  This  volume  gives  thril- 
ling stories  of  the  nations  involved  in 
the  present  conflict,  of  their  foTmer 
wars',  how  and  why  they  were  fought, 
with  what  consequences.  It  gives  the 
absorbing  account  of  the  lives  of  the 
great  patriots  and  leaders  of  modern 
Europe.  It  traces  the  development  of 
the  wonderful     science     of  modern  war- 


fare, describes  the  countries  of  Europe, 
their  people  and  customs  and  the  stage 
upon  which  this  titanic  struggle  must 
be  fought  on  land  and  sea. 

In  the  new  war  play  by  J.  M.  Barrie 
entitled  "Der  Tag,"  in  book  form,  Sir 
James  has  added  the  sub-title,  "The 
Tragic  Man."  The  play,  which  consists 
largely  of  a  dialogue  between  the  Ger- 
man Emperor  and  a  Spirit  of  Culture, 
interprets  the  German  attitude  toward 
the  fundamentals  of  civilization  and 
prophecies  the  tragedy  of  the  Kaiser's 
future  after  the  war  has  worn  itself  out. 
The  play  was  produced  in  London  on 
Dec.  21.  Two  performances  were  given 
and  at  both  the  theatre  was  crowded 
with  an  enthusiastic  audience. 

The  Strajid  War  Game  is  a  novelty  in- 
spired by  the  war  which  is  described  as 
an  exciting  and  fascinating  game. 

"Germany's  Case  Tried  in  Court," 
another  book  by  Hon.  James  Beck,  log- 
ically and  clearly  defines  Germany's  re- 
sponsibility for  the  war. 

"The  Standard  History  of  the  War," 
recently  issued,  comprises  official  des- 
patches of  General  French  and  staff. 
Number  1  includes  the  war  up  to  the 
battle    of    the    Aisne. 

"The  Boys"  Illustrated  Book  of  the 
War,"  is  a  plentifully  illustrated  book 
with  information  as  to  what  the  war  is 
about,  how  the  army  fights,  the  navy 
and  its  work,  war  in  the  air,  big  guns 
and  the  torpedo  terror. 

Stirring  tales  from  the  front  are  given 
in  "War  Stories  of  Private  Thomas  At- 
kins," giving  selections  from  personal 
letters  from  the  front. 

A  notable  new  war  book  is  "Prussian- 
ism  and  it  Destruction."  by  Norman 
A  n'gell. 

A  book  which  is  described  as  "the 
Bernhardi  of  the  Seas,"  is  Baron  von 
Edelsheim's  book  "Operations  Upon  the 
Sea"  setting  forth  plans  for  a  German 
invasion  of  England  by  sea.  The  author 
is  a  member  of  the  German  general  staff 
and  the  book  was  written  before  the  out- 
break of  the  war,  hut  its  publication  was 
supressed  by  the  German  authorities. 

"The  Green  Curve"  is  a  book  of  sol- 
dier's war  tales  by  Swinerton,  the  chief 
of  the  intelligence  staff  of  the  British 
Army  at  the  front.     He  is  the  writer  of 


BOOKSELLER  &  STATIONER  is  ready 
to  give  you  additional  information  by 
return  mail  about  any  book  or  author 
mentioned  in  these  columns.  Keep 
posted.  Address:  T,he  Service  Depart- 
ment. 

Bookseller    &    Stationer, 
143-153    University    Ave.,    Toronto,    Can. 


the   dispatches   seen   in    the   newspapers 
signed   "Eye   Witness." 

"The  Boys'  Book  of  Famous  Regi- 
ments" includes  reference  to  the  Cana- 
dian regiments  which  are  represented  at 
the  front. 

In  Arnold  Bennett's  "The  Log  of  the 
Velsa,"  considerable  attention  is  paid 
to  well-known  towns  in  Belgium,  Hol- 
land and  France,  is  an  edition  de  luxe 
and  an  especially  fine  gift  volume,  a  par- 
ticular point  of  merit  being  its  fine  col- 
ored illustrations. 

"The  War,  1914,"  a  history  and  an 
explanation  for  boys  and  girls  by  Eliza- 
beth McNeill,  gives  the  story  of  the  War 
up  to  the  fall  of  Antwerp.  It  aims  at 
telling  interestingly  all  the  things  which 
the  children  most  want  to  know.  It  out- 
lines clearly  the  causes  of  the  war  and 
the  methods  of  fighting.  It  recounts 
plainly  the  development  of  events  from 
the  beginning,  and  it  enlarges  vividly  on 
the  outstanding  deeds  of  heroism  which 
have  redeemed  the  gloom  of  the  struggle. 
"The  Primer  of  the  War,"  by  J.  Wil- 
liam White,  is  a  lucid  presentation  of 
answers  to  vital  questions  affecting  the 
causes  of  and  responsibility  for  the  war. 
It  was  primarily  intended  for  American 
readers,  but  will  have  a  strong  appeal  in 
this  countryv  as  well. 

A  book  of  poems  by  Reginald  Wright 
Kauffman  dwells  on  Bel°iuin  and  her 
unfortunate  situation  during  the  pre- 
sent calamitous  European  disturbances. 
Mr.  Kauffman  was  in  Belgium  at  the 
outbreak  of  the  war,  and  is  one  of  the 
few  writers  of  verse  in  the  history  of 
poetry  to  get  his  inspiration  in  the  actual 
battlefield. 

A  War  Book  for  Children. 

The  Children's  Story  of  the  War  by 
Sir  Edward  Parrott  tells  how  the  war 
arose,  why  Britain  came  to  take  part 
in  the  contest  and  gives  a  continuous 
narrative  of  all  the  great  events  in  the 
struggle,  dwelling  mainly  on  those  in- 
cidents of  heroism  and  self-sacrifice 
which  specially  appeal  to  children.  At 
the  same  time,  and  without  detracting 
from  the  vivid  interest  of  the  story,  it 
supplies  historical  and  geographical  in- 
formation necessary  to  a  proper  under- 
standing of  the  subject. 

The  book  will  appear  first  in  weekly 
parts,  which  may  be  bound  up  when  the 
book  is  complete.  Each  part  consists  of 
16  pages,  clearly  printed  on  good  paper 
with  all  the  necessary  maps  and  plenty 
of  illustrations. 


It  is  far  better,  as  a  rub-,  for  the  en- 
terprising retail  stationer  to  spread  his 
capital  over  a  varied  stock,  even  though 
a  less  discount  is  obtained  on  the  staple 
order. 


BOOKSELLER     AND      STATIONER 


33 


BOOKS  ABOUT  RUSSIA. 

"Russia,"  a  pretentious  volume  by 
Sir  Donald  Mackenzie  Wallace,  is  con- 
sidered an  authoritative  work  and  has 
stood  the  test  of  time.  The  latest  edi- 
tion contains  new  maps,  showing  the 
zones  of  vegetation  and  mineral  depo- 
sits, as  well  as  the  density  of  population. 
The  text  as  revised  contains  later  poli- 
tical and  national  events  including  the 
Russo-Japanese  war  and  its  conse- 
quences, recent  revolutions,  the  rise  of 
the  Duma,  growth  of  popular  privilege 
and  Russia's  foreign  policy. 

Count  Paul  Vassili's  "Behind  the 
Yeil  at  the  Russian  Court,"  tells  a  vivid 
story  of  the  inner  secrets  of  social,  po- 
litical and  imperial  life  in  Russia.  The 
diary  in  which  it  is  staged  stretches 
from  the  time  of  the  Crimean  war  up  to 
the  present  time. 

In  "The  Tzar  and  His  People:  Our 
Russian  Ally,"  Sir  Donald  Mackenzie 
Wallace  records  the  first-hand  experi- 
ence of  one  who  has  known  Russia  and 
Russians  for  more  than  forty  years  and 
this  work  answers  the  doubts  of  those 
who  may  be  disturbed  by  our  present 
alliance  with  a  one-time  foe.  He  tells 
of  political  and  social  progress  under 
the  present  ruler  of  the  Russians  and 
gives  reasons  for  thinking  that  the 
conflicting  interests  of  the  two  empires 
are  not  so  irreconcilable  as  they  have 
so  often  been  represented.  A  significant 
revelation  is  that  at  the  time  of  the 
South  African  war,  the  Czar  himself 
turned  a  deaf  ear  to  certain  proposals 
for  clipping  Britain's  wings. 

A  Plea  for  Russia 
Another  admirable  pamphlet  for  every 
reader  is  Prof.  Vinogradov's  "Russia: 
the  Psychology  of  a  Nation.  It  is  an  elo- 
quent appeal  for  a  better  understand- 
ing of  Russia.  The  forcible  plea  is  made 
that,  if  we  regard  Russian  literature, 
we  find  it  full  of  sympathetic  idealism — 
and  a  nation  which  prizes  highly  writ- 
ers so  humane  cannot  typically  be 
called  barbarian. 

"Through  Siberia:  The  Land  of  the 
Future."  by  Dr.  Fridtjof  Nansen,  is  a 
descriptive  book  illuminated  from  a 
series  of  remarkable  photographs  taken 
by  the   author. 

"What  I  Saw  In  Russia,"  by  Mau- 
rice Baring,  is  made  up  from  three  of 
the  same  author's  earlier  books,  contain- 
ing those  sections  which  the  author  re- 
gards as  of  permanent  interest.  They 
provide  an  interesting  picture  of  modern 
Russia. 

In  considering  books  about  Russia  a 
volume  that  should  be  featured  to  ad- 
vantage in  appealing  to  juvenile  readers 
is  "Our  Little  Russian  Cousins." 


Two  books  about  Russia  of  outstand- 
ing interest  are  "Home  Life  in  Russia''' 
by  Dr.  A.  S.  Rattabort,  and  "Provin- 
cial Russia,"  by  Stewart  and  De  Hae- 
nan.  Both  of  these  are  editions  de  luxe 
with   numerous  pictures  in   colors. 

In  considering  books  about  Russia,  one 
not  to  be  overlooked  is  that  in  "The 
Peeps  At  Many  Lands"  series. 

"The  Life  Story  of  a  Russian  Exile," 
by  Marie  Sukloff,  tells  of  a  peasant 
childhood  of  bitter  poverty,  an  awaken- 
ing, at  the  early  age  of  thirteen,  to  the 
wrongs  around  her,  arrest  at  seventeen 
for  her  revolutionary  sympathies  and 
activities,  exile  to  Sibera,  a  dramatic  es- 
cape, arrest  again  and  life  sentence  to 
Siberia,  illness,  suffering,  escape  once 
more,  Europe,  America,  the  United 
States — this  is  the  meager  outline  of  the 
experiences  of  this  Russian  girl,  one  of 
the  very  few  condemned  to  exile  in 
Siberia  for  life  who  have  escaped  and 
lived.  There  are  thirty-two  illustrations 
from  photographs. 

A  London  writer  says:  The  natural 
demand  for  information  about  the  Rus- 
sian people  has  caused  a  little  boom  in 
thp  books  of  Stephen  Graham,  including 
"A  Vagabond  in  the  Caucasus,"  "Un- 
discovered Russia,"  and  "Changing 
Russia."  They  give  a  better  idea  of  the 
real  people  of  the  Czar  than  any  recent 
books,  largely  because  Graham  endures 
any  privation  to  get  to  the  heart  of 
things.  Over  here  he  is  known  as  an  in- 
tellectual vagabond,  and  he  is  as  popu- 
lar as  he  is  brilliant.  His  father  edits 
"County  Life,"  and  the  son  might  have 
taken  a  leading  place  in  journalism.  But 
one  day  his  desk  chair  was  empty.  Gra- 
ham had  vanished  to  Russia.  Here  he 
found  his  own  field  and  became  the  lead- 
ing authority  on  the  Russian  peasant. 
He  tramped  in  disreputable  clothes,  fra- 
ternized with  students;  he  even  went 
with  Russian  pilgrims  to  Jerusalem,  and 
with  Russian  emigrants  to  America  in 
the  steerage  and  across  the  country  to 
their  destinations. 

A  volume  dealing  with  the  mobiliza- 
tion of  the  Russian  army  and  its  opera- 
tions in  the  early  months  of  the  war  is 
"The  Russian  Advance,"  by  Marr  Mur- 
ray, being  a  volume  which  is  free  from 
the  fault  of  hero  worship  that  has  char- 
acterized some  of  the  earlier  books  deal- 
ing with  Russia.  It  brings  out  a  strong 
and  convincing  case  for  the  Russian  as 
o  soldieV  and  a  man.  Mr.  Murray  con- 
tends that  Russia's  allies  must  expect 
no  miracles,  because  the  task  is  one  of 
extraordinary  difficulty.  The  march  to 
Berlin,  Mr.  Murray  forecasts,  when  it 
comes  will  be  by  way  of  Cracow  and 
Breslau. 


BOOKS  ABOUT  FRANCE. 

"Understanding  the  French,"  by 
Rollin  Lynde  Hartt,  is  a  friendly  and 
comprehensive  study  of  the  every-day 
living  charm  of  modern  French  life  of 
Paris  and  the  Provices,  written  from  the 
vantage  point  of  the  artist  beguiled  by 
the  varied  beauties  and  harmonies  and 
from  a  writer's  intimate  knowledge  of 
the  backgrounds  of  literature  and  his- 
tory. Mr.  Hartt  is  here  concerned  more 
with  people  than  places,  and  he  pictures 
the  enviable  qualities  of  the  Frenchman 
at  home,  the  little  courtesies  and  urbani- 
ties, the  variety  and  vivacity  of  street 
life,  social  diversions  and  hereditary  dis- 
tinctions, morals  and  education,  the 
national  cleverness  and  thrift;  in  short, 
the  living  France,  the  faults  and  omis- 
sions of  which  the  author  explains  by 
close  character  analysis. 

A  new  and  popular  priced  edition  of 
Lawrence  Jerrold's  book  "The  French 
and  the  English,"  has  recently  been  is- 
sued. This  is  a  masterly  study  of  the 
relations  of  the  two  parties  to  the  En- 
tente  Cordiale. 

"France  Herself  Again,"  by  Ernest 
Ginnet,  has  been  referred  to  as  the 
French  Bernhardi,  and  is  a  brilliant 
study  of  the  regeneration  of  France. 
There  is  a  chapter  on  France's  needs 
and  aspirations  in  the  hour  of  victory. 
"France,"  by  Gordon  Home,  is  a  De 
Luxe  volume  containing  full  page  illus- 
trations in  color. 

Verdun,  Strasburg.  Metz,  Nancy,  Toul, 
Chalons-sur-Marne,  Boulogne  ■ —  places 
which  the  operations  of  the  war  have 
made  of  exceptional  interest,  all  figure 
in  Elise  Whitlnck  Rose's  volume 
"Cathedrals  and  Cloisters  of  Northern 
France."  The  very  names  at  once 
arouse  anticipation,  and  the  reader  is 
eager  to  know  all  about  them. 

"France  From  Behind  the  Veil,"  by 
Count  Vassili,  is  a  companion  volume 
to  the  author's  similar  book  about 
Russia.  It  embodies  remarkable  experi- 
ences of  the  inner,  social  and,  political 
life  of  France  in  the  last  half  centurv, 
beginning  with  the  meteoric  career  of 
Napoleon  III.,  and  his  lovely  Andalusian 
wife  the  Princess  Eugenie,  and  there  are 
some  interesting  revelations  about  such 
enses  as  the  Panama  scandal  and  the 
Boulanger  and  Dreyfus  affairs. 

In  Quebec,  of  course,  books  published 
in  French  have  a  big  sale,  but  even  in 
the  English  speaking  provinces,  the  war 
interest  can  be  depended  upon  to  pro- 
mote the  study  of  French  and  conse- 
quently books  published  in  the  French 
text  will  command  a  much  greater  sale 
than  heretofore.  Mention  may  be  made 
in  this  connection  to  Le  Siege  tie  Paris, 
by  F.  Darcy,  the  story  of  Paris  in  1870, 
and  to  Hiiaire  Belloc's  "The  Path  to 
Rome,"    describing    a    pilgrimage     from 


34 


BOOKSELLER      AND      STATIONER 


Fort  St.  Michel,  near  Toul.  to  Rome,  his 
road  being  past  Epinal,  Remiremont  and 
Belmont,  up  "the  valley  of  the  Moselle 
and  through  Lorraine,  passing  from  one 
great  garrison  to  another  all  the  way 
down  the  frontier. 

"Felicity  in  France,"  by  Constance 
Ward,  is  a  fascinating  guide  book  to 
the  French  countryside.  The  perfect 
sympathy  with  and  understanding  of  the 
French  people  makes  it  an  ideal  travel- 
ling companion. 

A  volume  of  human  interest  is  John 
U.  Higginbotham's  books  "Three  Weeks 
in  France."  For  juvenile  readers  an  in- 
teresting volume  is  "Our  Little  French 
Cousins." 

Another  book  "that  should  appeal 
strongly  is  "Rambles  Around  the 
French  Chateaux,"  by  Frances  M.  Gos- 
tiling. 

There  is  an  interesting  volume  about 
France  in  the  Peeps  at  Many  Lands 
scries,  the  volume  containing  twelve  full 
page  illustrations  in  colors. 

"France,"  by  Cecil  Headlam,  con- 
tains thirty-two  full  page  illustrations 
and  photographs  in  addition  to  smaller 
illustrations  in  the  text. 

Another  important  volume  about 
France  is  "The  Growth  of  the  French 
Nation,"  by  Geo.  G.  Adams. 

"John  Bull  in  France,"  by  Leon  Del- 
bos,  gives  French  as  it  is  spoken  for  use 
by  travellers  and  others  who  have  busi- 
ness  in  France. 


BOOKS  ABOUT  BELGIUM. 

"The  Case  of  Belgium  in  the  Present 
War"  published  at  25c  is  an  account  of 
the  violation  of  the  neutrality  of  Bel- 
gium and  the  laws  of  war  on  Belgium 
territory.  In  this  connection  it  is  well  to 
refer  again  to  the  volume  by  John  de 
Courcy  MacDonnell,  mentioned  in  the 
last  number  of  Bookseller  and  Stationer, 
entitled  "Belgium:  Her  Kings,  King- 
doms and  People." 

There  is  a  volume  about  Belgium  in 
"The  Peeps  at  Many  Lands  Series,"  and 
like  the  other  volumes,  it  contains  twelve 
full   pasre  illustrations  in   color. 

"What  Europe  Owes  to  Belgium,"  is 
is  the  title  of  a  pamphlet  by  H.  W.  C. 
Davis,  which  has  just  been  published. 

Takin?  advantage  of  the  interest 
created  by  the  war  in  promoting:  the  sale 
of  books  to  juveniles,  attention  should 
be  directed  to  the  volume,  "Our  Little 
Belarian  Cousins,"  and  for  adults  a  book 
that  should  interest  many  is  "Three 
Weeks  in  Holland  and  Belgium,"  by 
John  U.  Higginbotham. 


For  Belgian  Relief. 

"What  of  To-day?"  is  the  title  of 
Father  Bernard  Vaughan's  new  book, 
which  comprises  a  series  of  fearless  de- 
clarations upon  such  modern  themes  as 
the  cant  of  culture,  the  decadent  anti- 
conventionalist,  the  shrinking  of  mar- 
riage-duties, race  suicide  and  other  vital 
subjects.  Some  very  interesting  declara- 
tions on  the  subject  of  the  present  war 
are  also  contained  in  the  volume, 
amongst  other  features  being  two  letters 
from  Lord  Roberts  written  recently  to 
the  author.  The  proceeds  of  the  book 
will  be  applied  by  Father  Vaughan  to 
the  relief  of  Belgian  refugees. 


RECENTLY  COPYRIGHTED  BOOKS. 

With  a  view  to  saving  valuable  space 
and  at  the  same  time  preserve  the 
alphabetical  arrangement  of  book  titles 
so  essential  for  ready  reference  by  the 
busy  bookseller,  numbers  are  used  to  in- 
dicate the  respective  publishers'  names. 
The  following  are  the  numbers  used  and 
the  respective  publishing  firms  to  which 
they  refer: 

(1)  Bell  &  Cockburn. 

(2)  William  Briggs. 

(3)  Cassell  &  Co. 

(4)  The  Copp,  Clark  Co. 

(5)  J.  M.  Dent  &  Sons. 

(6)  S.  B.  Gundy. 

(7)  Hodder  &  Stoughton,  Limited. 

(8)  Thomas  Langton. 

(9)  The  Macmillan  Co. 

(10)  McClelland,  Goodchild  &  Stewart. 

(11)  McLeod  &  Allen. 

(12)  Musson  Book  Co. 

(13)  Thos.  Nelson  &  Sons. 

Fiction. 

A    Walking    Gentleman.      James    Prior. 

(13)     Cloth,  20c. 
Brothers.    H.   A.   Vachell.     (13)     Cloth, 

20c. 
Keeper   of  the   Door.     J.  J.   Bell.      (6) 

Cloth,  $1.25. 
Man  of  Iron,  The.     Richard  Dehan.   (G) 

Cloth,  1.25. 
White  Heather       William    Black.     (13) 

Cloth,  20c. 

Non-Fiction. 

A  Primer  of  the  War.  J.  William  White. 

(4)     Paper,  25c. 
Art  of  the  Low  Countries,  The.    W.  R. 

V'alentiner.       Translated      by       Mrs. 

Schuyler  Van  Ruesselster.    (12) 
Bookman  Xmas  Number,  The.    (7)  Cloth, 

$1. 

Britain  in  Arms.     Webster  (5). 

Britain's  Record.     Chatterton  (5). 
British   Army  From   Within,   The.     Ex. 

Royal  Army.  (7)    Cloth,  75c. 
California.     Gertrude    'Atherton.      (12) 

Cloth,  $2  net. 
Country  Houses.    Aymar  Embury.     (12) 

Cloth,  $3  net. 


Daily  Chronicle  War  Books,  The.    No.  2, 
Great   Battle  of  the  Great.  War.     (7) 
Paper,  35c. 
Daily  Telegraph  War  Books,  The..    (7) 

Cloth,  35c. 
Early  American  Churches.    Aymar  Em- 
bury.   (12)     Cloth,  $2.80  net. 
Fall  of  Canada,  The    George  M.  Wrong. 

(6)    Cloth,  $2. 
Famous  Fights  of  Indian  Regiments.  (7| 

Cloth,  35c. 
Fifteen  Chapters  of  Autobiography.    Rt 
Hon.  G.  W.  E.  Russell.  xYutobiography 
(13)     Cloth,  35c. 

From  Recruit  to   Firing  Line.     Web- 
ster (5). 
Handbook    of    Kipling's  Verse.     Kalpli 

Durand.     (7)     Cloth,  $3  net. 
In  That  Old  World  Which  is  the  New. 

G.  A.  MacKenzie.    (12)    Cloth,  $1.25. 
Joseph  Chamberlain  —  An  Honest  Bio- 
graphy— Revised   and   enlarged.    Alex- 
ander Mackintosh.    (7)    Cloth,  $3. 
Macmillan  War  Pamphlets,  The  (9) 
Microscope,  The.    W.  M.  Webb.    Hobby 

Books.     (13)    Cloth,  35c. 
New  Tales  of  Old  Times.  W.  E.  Sparkes. 

Juvenile.     (13)     $1.25. 
Pageant  of  English  Literature.    Sir  Ed- 
ward Parratt.     (13)     Cloth,  $2. 
Pan   Germanism.    Professor  Usher.     (4) 

Paper,  75c. 
Paris   War   Days.     Charles   Inman   Bar- 
nard.   (4)    Cloth,  $2. 
Princess  Mary's  Gift  Book.    (7)    Cloth. 

$1. 
Romance   of   the   Beaver.    By   A.    Rad- 

cliffe    Dugmore.     (1)     Cloth,    $1.75. 
Story  of  the  "Victory,"  The.   By  Geof- 
frey Callender.    (13)    $1.25. 
Stranger's  Pew,   The.    By  Thomas  Nel- 
son  Page.     (4)     Cloth,   50c. 
The  Nations  at  War.    Jane  (5). 
The    Son    of    the    Prefect.     Sears.    (4) 

Cloth,   $1.25. 
The  War,  1914..   Elizabeth  O'Neill.    (4) 

Cloth,  50c. 
Through    Siberia.    Dr.   F.   Nansen.     (1) 

Cloth,  $5. 
War  1914,  The.    Elizabeth  O'Neill.    (4) 

Stiff  Boards,  50c. 
Wayfarers  Library — Grandchildren  of 
the  Ghetto,  Zangwill;  Under  the  Ger- 
man Ban  in  Alsace-Lorraine,  Betham 
Edwards;  The  Master  Beggars  of  Bel- 
gium, Cope  Cornford;  A  Christmas 
Carol,  Dickens;  The  Cricket  on  the 
Hearth,  Dickens.  (5)  Cloth  25c. 
Wild  Turkey  Hunting.    Edward  A.  Mc- 

Tnthenny.     (12)     Cloth,  $2.50  net. 
With     the     Allies.      Richard     Harding 

Davis.  (4)  Cloth,  $1. 
With  the  Royal  Army  Medical  Corps  at 
the  Front.  E.  C.  Vivian.  (7)  Cloth. 
35c. 
Year  Book,  1915.  (Nelson's).  Scottish 
Provident  Institution.  (13)  Cloth. 
20c. 


Another  Big  Change  Among  Toronto  Publishers 


Oxford  University  Press  Spreads  Out  While  Youngest  Publishing  House  Passes  Out- 

and  Mr.  Henry  Now  "Oxonians." 


-Mr.  Bell 


ANOTHER  important  change  among 
the  publishing  concerns  in  To- 
ronto, has  just  been  consummated 
and  it  is  one  of  considerable  proportions, 
being  the  outcome  of  the  winding-up  of 
the  firm  of  Bell  &  Cockburn,  which  has 
been  so  prominent  in  the  publishing 
field  in  the  past  three  years,  but  which, 
by  reason  of  conditions  chiefly  brought 
about  by  the  war,  with  the  consequent 
financial  stringency,  forced  that  young 
concern  to  pass  out.  That  there  will  not, 
however,  be  a  complete  severance  of  re- 
lations by  Mr.  Bell  is  assured  by  the  an- 
nouncement just  made  by  Mr.  S.  B. 
Gundy  to  the  effect  that  on  January  1 
both  Mr.  Bell  and  his  senior  traveller, 
Mr.  John  Henry,  had  joined  the  staff  of 
the  Oxford  University  Press. 

The  Canadian  representation  of  John 
Lane,  of  London  and  New  York,  will 
probably    be   transferred    to    Mr.    Gundy 


W.  U.  Bell. 

and  the  Oxford  University  Press  of  Can- 
ada will  also  have  charge  of  the  Can- 
adian interests  of  some  of  the  other 
British  publishing  houses  heretofore 
represented  by  Bell  &  Cockburn. 

The  past  and  subsequent  books  of  W. 
J.  Locke  and  Prof.  Stephen  Leacock 
will  be  issued  by  Mr.  Gundy  who  will 
also  publish  the  new  Richard  Dehan 
book,  and  Ethel  M.  Dell's  "The  Keeper 
of  the  Vineyard." 

Mr.  Gundy  is  to  be  congratulated  on 
having  secured  the  advantage  of  Mr. 
Bell's  Ions:  and  favorable  associations 
with  the  book  trade.  The  credit  is  his 
for  taking  such  prompt  action  when  he 
heard   of  the  firm's  difficulties. 

When  seen  by  Bookseller  and  Stationer 
as  to  the  new  move,  Mr.  Gundy  was  most 


enthusiastic  and  in  fact  was  the  centre 
of  the  greatest  sort  of  a  stir  and  com- 
motion about  the  home  of  the  Oxford 
University  Press  with  its  usually  sedate 
and  old-world  atmosphere.  Carpenters 
were  busy  arranging  a  commodious 
new  office  adjacent  to  that  of  Mr. 
Gundy,  to  be  occupied  by  Mr.  Bell, 
and  putting  in  a  stairway  through 
to  the  spacious  floor  above,  which  will 
be  required  to  accommodate  the  new 
programme   of  the  concern. 

''This  is  just  the  sort  of  an  oppor- 
tunity for  which  I  have  been  waiting," 
said  Mr.  Gundy.  He  considered  it  a  log- 
ical outcome  of  his  method  of  business 
expansion,  that  is  to  spread  out  when  the 
time  is  ripe.  "My  ambition  is  to 
make  this  the  home  of  all  that  is  best 
in    literature." 

For  ten  years  the  Canadian  branch  of 
the  Oxford  University  Press  has  had  a 
successful  career  and  with  this  latest  de- 
velopment promise  is  most  bright  for  the 
future  in  the  field  of  fiction  and  general 
book  publishing. 

Mr.  Bell  will  be  given  a  wide  scope 
to  exercise  his  marked  ability  in  the 
book  world  and  considered  all  round, 
the  new  arrangement  should  work  out  to 
general  betterment  in  the  Canadian  book 
trade. 

m 

Calcroft  Toys  is  a  new  toy  manufac- 
turing concern,  established  in  Calgary, 
Alberta. 

A  new  manufacturing  concern  in  To- 
ronto, capitalized  at  $100,000.  is  the 
Paste  Co.,  of  Canada,  Ltd.,  who  will 
carry  on  busines  as  manufacturing 
chemists  and  dealers  in  ai'liesives. 

With  a  varied  stock,  even  though  a 
comparatively  smali  amount  of  each  line 
be  carried,  there  is  a  correspondingly 
better  chance  of  pleasing  customers  and 
building  up  business.  That  means  a 
quicker,  rapid  turnover  and  less  deteri- 
oration of  goods. 

Since  the  death  of  L.  S.  Livingston, 
there  have  been  inquiries  as  to  the  fu- 
ture of  "American  Book-Prices  Cur- 
rent," which  has  been,  since  its  begin- 
ning, edited  by  him.  Arrangements 
have  been  made  which  will  insure  its 
publication  for  the  future  on  the  same 
high  plane  of  excellence.  Victor  H. 
Paltsits,  now  Keeper  of  Manuscripts  in 
the  N.  Y.  Public  Librarv.  and  formerly 
State  Historian  of  New  York,  will  be  the 
general  editor.  His  name,  experience  and 
reputation  as  an  expert  bibliographer, 
are  sufficient  guarantee  that  the  work 
will  be  thoroughly  well  done. 
35 


LIVE  FIRM  INCREASED  BUSI- 
NESS   IN    1914 

The  following  letter  was  re- 
ceived by  one  of  the  wholesale 
stationery  houses  and  Bookseller 
and  Stationer's  attention  being 
drawn  to  it,  the  editor  felt  that  the 
sentiments  expressed  in  the  letter 
were  so  good  that  publicity  should 
be  given  to  the  letter  in  the  trade 
paper  as  it  should  prove  beneficial 
to  other  merchants,  inspiring  emu- 
lation. 

It  is  a  significant  fact  that  as 
Bookseller  and  Stationer  learned, 
the  merchant  who  wrote  the  letter 
did  not  find  it  necessary  on  even 
one  occasion  to  ask  any  extension 
of  time  for  payment  of  bills. 

"We  cannot  let  this  year  slip 
by  without  expressing  to  you  our 
deep  appreciation  of  the  treatment 
received  from  you  in  our  trade  re- 
lationship during  this  year.  We 
feel  that  many  time  in  the  matter 
of  payments  you  have  been  exceed- 
ingly lenient  with  us,  which  has 
helped  the  writer  in  many  ways, 
allowing  him  a  free  mind  to  look- 
after  the  extension  of  business.  No- 
thing uses  up  energy  and  ideas  as 
does  worry  over  finances,  but, 
thanks  to  your  good  treatment,  we 
have  had  no  worry  in  that  connec- 
tion this  year,  and  have  used  the 
energy  that  might  have  been  thus 
wasted  in  making  a  substantial  in- 
crease in  our  yearly  business.  It 
has  been  our  good  fortune  to  have 
a  good  increase  each  year  since 
we've  opened  up  business  in  this 
town,  but  the  year  just  closing  has 
brought  the  greatest  yearly  in- 
crease we  have  ever  had. 

"The  war  has  as  yet  not  affect- 
ed our  business,  only  inasmuch  as 
we  have  had  to  work  harder  to 
create  new  business.  There  is  no 
doubt  that  business  is  tighter  just 
now  and  one  has  to  be  right  on  the 
job  and  keep  right  after  it. 

"In  closing  let  me  wish  the 
members  and  the  staff  of  your  firm 
a  very  happy  and  prosperous 
New  Year." 


Fine  Store  of  the  Douglas  Company/Edmonton 

Some  Interesting  Facts  About  the  Rise  and  Expansion  of  a  Retail  Book  and  Stationery  Business 
in  Western  Canada,  With  Vie  vvs  of  Some  Chief  Departments. 


i  in   ooiu»r,AS  co 


iuiii.  uxlu  w  in  j  ii  j  1 1  li  1 1  iiriu  iiij  1 1 1 1 1 1 1 1 ;  j  m  .■ .'  * 


The  Holiday  Display  of  Books. 


The  Douglas  Store  Front  and 
Mr.  Douglas  in  His  Office. 

BOOKSELLER  and  Stationer  is  for- 
tunate in  having  procured  for  this 
month  a  fine  set  of  photographs 
of  one  of  the  principal  retail-  book  and 
stationery  business  of  Canada,  which  are 
reproduced  herewith,  giving  some  idea  as 
to  the  size  and  nature  of  the  business  of 
the  Douglas  Company,  Limited,  of  Ed- 
monton, Alta.  This  will  be  followed  in 
future  issues  by  similar  articles  dealing 
with  some  of  the  other  leading  book  and 
stationery  houses  of  Canada. 

The  Douglas  Company  was  establish- 
ed in  i?02  by  W.  J..  Douglas,  the  present 
head  of  the  concern,  and  the  extraordin- 
ary growth  of  the  business  is  due  in 
great  measure  to  the  preference  he  has 
always  shown  for  those  twin  elements  of 
successful  retailing,  Service  and  Quality. 
The  home  of  the  Douglas  Company  is 
situated  in  Jaspar  avenue,  in  the  business 
heart   of   this   growing   western   city,   the 


firm  occupying  a  store  with  a  frontage 
of  twenty-five  feet,  one  hundred  and 
fifty  feet  deep  with  a  full  basement. 

As  the  West  has  grown  so  has  this 
business  developed  until  to-day,  it  is  one 
of  the  largest  not  only  in  Western  Can- 
ada but  in  the  whole  country. 


The  General   Office. 


Showing   One   Alley    of   the   Reserve    Stock 
Department. 

It  lives  up  to  its  name  of  ' '  The  Home 
of  Good  Books,"  and  the  accompanying 
photographs  indicate  the  magnitude  of 
this  firm's  business. 

Quite  recently  the  store  windows  were 
remodeled  on  a  plan  permitting  the  ef- 
fective simultaneous  display  of  six  dif- 
ferent departments. 

One  of  these  views  shows  a  part  of  the 
stationery  and  blank  book  department  in 
which  is  kept  a  very  select  line  of  fancy 
36 


and  commercial  stationery.  It  is  said 
of  this  firm  that  they  carry  the  largest 
stock  of  blank  books  in  Western  Canada, 
and  a  magnificent  stock  it  is,  being  so 
well  arranged  that  any  clerk  in  the  store 
can  immediately  lay  hand  on  any  size  or 
ruling  required.  Another  branch  of  their 
business  which  is  very  prominent  in  the 
minds  of  commercial  men  is  their  office 
stationery  showroom  which  is  conspicu- 
ous for  the  assortment  of  up-to-date  of- 
fice  requisites. 

In  the  well  appointed  office  supply  de- 
partment the  needs  of  the  office  clerk  can 
lie  filled  immediately,  from  a  paper  fast- 
ener to  a  mimeograph  machine. 

Practically  every  time-saving  and  labor- 
saving  appliance  that,  through  the  evolu- 
tion of  the  stationery  world,  has  been 
brought  forward,  can  be  found  in  this 
department. 

The  goods  are  so  displayed  that  a  cus- 
tomer can  walk  round  the  room  and  can- 
not help  but  find  something  that  he  has 
long  been  needing  in  his  office,  either 
for  the  convenience  of  his  accountant, 
stenographer,  or  his  own  private  use. 

Two  other  views  show  the  book  depart- 
ment where  every  taste  for  reading  can 
be  accommodated.  This  is  a  most  hand- 
some   display    of    books,    and    it    is    the 


g«il 

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Shipping    and    Receiving   Department. 


BOOKSELLER      AND      STATIONER 


37 


l                  -    * . !     / 

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"■ill  *■■■   ■■■i*"  mm 

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The  Office  Stationery  Department. 


Part  of  the  Printing  Department. 


proud  claim  of  the  manager  of  the  de- 
partment that  never  before  in  the  his- 
tory of  the  West  has  there  been  such  a 
complete  and  meritorious  stock  of  books 
in  a  store  as  was  to  be  seen  in  this  de- 
partment at  the  opening  of  the  recent 
holiday  season.  The  department  is  di- 
vided into  sections  so  that  a  person  can 
be  interested  right  away  with  the  class 
of  reading  that  appeals  to  him.  It  is 
needless  to  say  much  about  the  assort- 
ment of  books  carried  by  this  company 
further  than  that  every  branch  of  study 
can  be  found  here  amongst  the  thous- 
ands of  volumes,  which  have  been  care- 
fully selected. 

The  Douglas  Company  has  a  wide  repu- 
tation as  a  school  supply  house,  this  be- 
ing an  important  branch  of  the  business. 
A  portion  of  this  department  is  shown  in 
one  of  the  photographs.  A  balcony  sur- 
rounds the  store  which  is  also  filled  with 
books  from  floor  to  ceiling  being  divided 
into  departments  such  as  gift  books, 
school  library  books,  text  books,  and  a 
juvenile  section  where  the  boy  or  girl 
can   ramble   at   heart's  content,  amongst 


wholesome  reading,  and  not  inconveni- 
ence the  adult  who  is  desirous  of  brows- 
ing amongst  the  general  books.  Owing 
to  Edmonton  being  an  educational  centre 
the  store  is  a  rendezvous  for  students. 

In  the  office  furniture  department,  a 
full  line  of  office  furniture  can  be  found 
and  a  magnificent  display  it  is,  flat  top 
desks,  roll  top  desks,  filing  cabinets  of 
every  description,  office  chairs,  and  of- 
fice furniture  of  every  conceivable  style 
being  carried.  In  this  department  alone 
is  an   enormous  business  done. 

Another  department  is  devoted  to 
Victor  Yictrolas  and  records,  which  dur- 
ing the  last  few  years  has  developed  in- 
to an  extensive  business. 

There  are  spacious  reserve  stock  rooms 
where  everything  is  in  applie-pie  order 
so  as  to  facilitate  quick  handling  of  re- 
serve stock  when  occasion  occurs. 

In  the  receiving  room  as  shipments  ar- 
rive they  are  handled  immediately  so  as 
not  to  allow  of  any  congestion,  especial- 
ly at  busy  times. 

Besides  the  lines  mentioned  in  the 
foregoing,  the  Douglas  concern  have  ex- 


tensive modernly  equipped  printing  and 
bindery  plants. 

They  are  in  a  position  to  take  care  of 
all  kinds  of  job  printing  from  the  small- 
est business  card  to  the  largest  calendar 
and  make  a  specialty  of  all  kinds  of 
rulings.  The  Douglas  Loose  Leaf  Sys- 
tems have  become  widely  known  in  the 
West.  They  make  sheets  for  any  bind- 
er and  binders  for  any  sheet.  The  ac- 
companying photograph  gives  you  some 
idea  of  the  extent  of  the  printing  plant. 

Another  part  of  the  business  not  to 
be  overlooked  is  the  general,  office, 
and  as  for  system  it  is  the  last  word  in 
accounting.  "Everything  up-to-date, "  is 
the  office  motto  which  naturally  involves 
a  large  staff  of  trained  office  clerks. 

A  view  of  Mr.  Douglas,  the  genius  of 
this  aggressive  western  firm  is  shown  in 
the  inset  along  with  the  picture  of  the 
store  front,  and  in  a  kindly  message  to 
Bookseller  and  Stationer  he  asks  that 
his  wishes  for  a  prosperous  New  Year  be 
extended  through  the  trade  paper  to  the 
members  of  the  wholesale  and  retail 
trade. 


Stationery  and  Blank  Book  Department. 


Book  Department,   Showing  the   Gallery. 


38 


BOOKSELLER      AND      STATIONER 


.News  of  Books  and  Bookmen 

Interesting  Items  About  Books  and  the  People  Who  Produce  Them 


An  interesting  new  book  of  travel  is 
"Round  the  Wonderful  World,"  by  G.  • 
T.  Mitton.  The  book  has  twelve  plates 
in  colors  and  numerous  text  illustrations 
by  A.  S.  Forrest.  Starting  from  Lon- 
don, the  reader  is  taken  to  France,  Italy, 
Egypt,  Suez  Canal,  Ceylon,  India, 
Burma,  Japan,  America,  Canada  and 
back  to  England.  Chief  sights  are  de- 
scribed in  detail  such  as  Pompeii  and 
Herculaneum  the  pyramids  of  Egypt, 
Port  Said,  Jerusalem,  the  Golden  Pa- 
goda at  Burma,  the  reservations  of  the 
North  American  Indian  and  Niagara 
Falls. 

The  last  sales  reports  from  the  pub- 
lishers of  "Pollyanna,"  show  that  to 
December  over  22o.000  copies  of  that 
book  had  been  sold. 

Britain's  Record,  by  E.  Keble  Chat- 
terton,  first  published  in  1911,  now  of- 
fered in  a  cheaper  edition,  is  a  book  fast 
coming  into  its  own.  The  author  suc- 
cessfully compresses  the  incidents  and 
facts  within  300  pages  and  yet  retains 
the  lively  interest  which  belongs  to  such 
a  narrative  as  the  rise  and  activities  of 
the  greatest  world  power  that  has  ever 
been  known.  The  five  chapters  deal-  with 
Progress  of  Liberty.  Social  Progress, 
Progress  of  Commerce,  Progress  of 
Science  and  Learning  and  J?rogress  of 
Justice.  Appended  is  a  very  thorough 
and  informative  index  for  the  student. 

The  New  York  Public  Library,  Circu- 
lation Department,  reports  books  most  in 
demand,  excluding  fiction,  for  the  week 
endin"-  December  23,  as  follows:  Bern- 
hardi's  "Cormanv  and  the  Next  War." 
Barrie's  "Half  Hours,"  Howe's  "Dra- 
matic Portraits."  Grave's  "Secrets  of 
the 'German  War  Office,"  Mahan's 
"Naval  Strategy,"  and  Cabot's  "What 
Men  Live  By." 

In  Hamilton  Wright  Mabie's  Japan 
To-day  and  To-morrow,  the  author  dis- 
cusses manv  features  of  Japanese  life 
with  a  clearness  and  a  freedom  from  pre- 
judice which  make  his  hook  charming 
reading.  It  cannot  fail  to  convince  any- 
one who  reads  it  with  open  mind  that 
the  Japanese  are  a  nation  set  apart  by 
their  novel  training1  and  not  to  be  judg- 
ed by  the  usual  standards  that  are  in 
force  among  western  nations. 

The  next  best  sellers  following  the 
six  as  compiled  for  Baker  &  Taylor's 
Bulletin,  ns  published  elsewhere  in  this 
issue,  are  followed  by  these  in  the  order 
given:  Tl- ■  V.  all  of  Partition,"  "Polly- 
anna." "The  Auction  Block,"  and  "In- 
nocent." 


Songs  of  Kabir, 
translated  by  Ra- 
bindranath  Tagore 
was  published  in 
December.  There  is 
an  introduction  to 
the  volume  in 
which  the  life  and 
philosophy  of  Ka- 
bir, who  lived  in 
kabindranaih  TAcoRF.   1440,  are  reviewed 

Who  bas  translated  into  English     ,  MlSS        Evelvn 

the  Sones  of  Kabir.  the  Hindu      Dv        JVllbb        .Cjveryii 

philosopher.  Underhill,     follow- 

ing which  one  hundred  of  his  poems  are 
presented.  The  trend  of  Mr.  Tagore 's 
mystical  genius  makes  him  a  peculiarly 
sympathetic  interpreter  of  Kabir 's 
vision  and  thought. 

It's  interesting  to  see  how  nearly  H. 
G.  Wells  measures  up  to  the  require- 
ments which  he  has  himself  set  for  the 
real  writer.  One  of  the  characters  of 
Mr.  Well's  latest  novel,  The  Wife  of 
Sir  Isaac  Harman,  says  that  "  an  auth- 
or who  is  an  author  is  a  person  with 
vision,  a  person  who  lets  himself  go. 
Sensitive,  nervous  tissue,  quick  respon- 
siveness to  stimuli,  a  vivid,  almost  un- 
controllable expressiveness,  these  are 
what  you  want  in  your  literary  man." 

There  is  to  be  a  new  Pollyanna  "Glad 
Book,"  and  the  choice  of  titles  lies  be- 
tween the  following:  Pollyanna  Grows 
Up,  Pollyanna  Returns,  The  Return  of 
Pollyanna,  Pollyanna 's  Test,  The  Test- 
ing of  Pollyanna,  The  Proving  of  Polly- 
anna. 

An  interesting  bit  of  recent  news 
with  reference  to  the  Belgium  Relief 
Fund  in  New  York  is  that  of  a  contri- 
bution of  $57  from  the  Pollyanna  Club, 
an  organization  of  young  women  work- 
ers at  the  Brooklyn  Headquarters  for  the 
Blind.  Ten  of  the  members  with  the  co- 
operation of  the  rest  of  the  club,  gave  a 
play  for  the  benefit  of  the  Belgian  chil- 
dren. The  troupe,  which  is  termed  the 
Pollyanna  Players,  is  composed  of  girls 
of  German,  French,  Russian,  Belgian, 
English,  Irish  and  American  extraction. 

The  reading  room  of  the  Ottawa  Pub- 
lic Library  is  now  open  on  Sundays. 
Similar  action  has  been  taken  by  the  Li- 
brary Board  of  Saskatoon,  Sask. 

Douglas  R.  Hoole  is  in  Canada  on  his 
annual  visit  in  the  interests  of  Stanley, 
Paul  &  Co. 

In  connection  with'  the  publication  of 
a  new  book  entitled  "Baby  Clothing," 
with  which  patterns  are  supplied,  to- 
38 


get  her  with  detailed  suggestions  and  il- 
lustrations, the  work  being,  of  a  helpful, 
economical  and  original  nature,  the  sug- 
gestion may  be  put  forward  that  this 
book  could  easily  be  sold  to  people  who 
have  purchased  Emily  Holt's  popular 
book,  "The  Care  and  Feeding  of  Child- 
ren." 

"The  Captain  of  His  Soul,"  is  the 
title  of  a  new  novel  by  Henry  James 
Foreman. 

A  Canadian  edition  of  Helen  Beecher 
Long's  novel  "Janice  Day,"  has  just 
been  brought  out.    .. 

A  new  book  by  Elinor  Glyn  to  be 
brought  out  shortly  will  be  entitled 
"Three  Things." 

A  new  book  by  the  author  of  "The 
Making  of  An  Englishman"  has  just 
been  brought  out  under  the  title  of  "The 
Second  Blooming." 

"Billy  Sunday:  The  Man  and  Hia 
Message,"  by  W.  T.  Ellis,  is  a  new  book 
published  with  the  authorization  of  that 
noted  evangelist. 

"Mr.  Grex,  of  Monte  Carlo,"  is  the 
title  of  a  new  novel,  by  E.  Phillips  Op- 
penheim. 

Elaborate  new  gift  volumes  are:  Ed- 
win Markham's  book  "California,  the 
Wonderful, '*'  and  "Two  on  a  Tour  in 
England,"  by  Robert  and  Elizabeth 
Shackleton. 

"The  Son  of  the  Prefect"  is  the  name 
of  a  book  issued  just  before  Christmas, 
being  a  story  of  the  reian  of  Tiberius, 
the  work  of  Edmund  Hamilton  Sears. 


A  QUICK  PIECE  OF  WORK. 

A  good  piece  of  rapid  book  publish- 
ing was  accomplished  with  the  bringing 
out  of  the  volume  "World  Power  and 
the  Empire  of  Christ,"  by  Rev.  John 
MacNeill.  The  author  delivered  these 
manuscripts  to  his  publishers.  McClel- 
land, Goodchild  &  Stewart  on  December 
9th,  and  the  book  was  on  sale  in  the 
bookstores  on  Monday,  December  19th. 
It  is  a  volume  of  goodly  size,  comprising 
a  series  of  sermons  delivered  bv  Rev. 
John  MacNeill  as  pastor  of  the  Walmer 
Road  Baptist  church,  Toronto.  Two  of 
these  sermons  had  been  delivered  in  Lon- 
don, England,  shortly  after  the  outbreak 
of  war,  creating  great  interest  there.  The 
general  theme  is  the  relation  of  Chris- 
tianity to  the  War. 


R,  H.  Wilkinson  leaves  shortly  on  a 
trip  through  the  West  to  Victoria,  carry- 
ing the  lines  of  Methuen  &  Co.,  T.  Fisher 
Unwin,  Heineman's  and  Frederick 
Warne  &  Co..  London,  publishers. 


PROFITABLE  PUBLICITY 


HI 


Soldiers'  Wives'  League 

Have  Charge  To-day  of 

thapman's  Bookstore  mo  Peel  street 
Books  of  Reference  for  1915 

WBITAHCR-M      ALMANAC.     tANADI  (N    •.  L  M  t  N  *C.    DAILY    HAIL    SCAB    MOOS, 


Full  Stock  of  Office  and  Pocket  Diaries  and  Journals 

CHAPMAN'S  BOOKSTORE 

190  Peel  Street       ....       Montreal 

1 1 1 1 1 1 1 1 1 1 1 1 in 1 1 1 1 1 1 1 1 1 1 1 1 1 1  ii  1 1  ii 1 1 ' 1 1 1 1 1 1 1 1 1 1 1 1 1 n 1 1 1 <-> 


ECONOMICAL    GIFTS 


A  Box 
of  our 
Quality 
Note 
Paper 
Makes 
a  Prac- 
tical 
Gift 

SpUndldValueial  SI.  fl.50.S2.t2. SO 
Artistic  Calendars 


59c 

Specials 


NG  OF   MOLLY 
THE  NET 

SEVEN  KEYS  TO  BALDPATE 
THE  WAY  OP  AN  EAGLE 
THE  BROAD  HIGHWAY 

VALIANTS  OF  VIRGINIA 

MOUNTAIN  GIRL 
CHRISTMAS  BVB  OF  LONESOM 


PORTER'S    METHOD 

OF  SELLING 

CHRISTMAS   GOODS 

APPEALS  TO  EVERYBODY 


♦♦>«<  1 1 1  *******  M  ♦ 

ANNUALS 


If  fife 


V  -]£$  lt«tuOciVaDn 


New 
Books 
for 
Gifts 


I 


of   Hie    East,   by   Tbeuloiv    Fra- 

91.21. 

il   of   Siiodanco  Trail,  by  Ralph 

nnor 81.23 

ei.t.  by  Marie  Core.lt    .  .   $1.35 
Wall    0(    Partltiol    by    Florence 

Borrlny 91.35 

Ken    Knowles,    Quabang.    by    J.    C 

Lincoln «i-« 

Ihe  Inside  of  Ibe  Cup.   by   Winston 

Churchill  •. •      9i.SO 

Arcadian    Adventures,    by       Stephen 

Lcacofli *1.2S 

The  Witch,  by  M*r>    Jobneton,*! 
Suoetapple    Cove,    by    George 


Ideal  Gifts 


Books  For  The  Children 

Books  admit  children  to  ne 
.■or Ids  of  delight,  contribute  mui 
o    their    happiness,    stimulate    Ihe 


I1RASS   GOODS 


■IK'IO  IILUIES 


Hand    Bap*.    Collar      Boxes.      Bill 
olds.    Jitter    Cases.    Music      noils. 
Port    Folios    and     Dressing 


Cost 


Wal 


from 


(while 


i.i;niv  gift  box  tree  of  charge. 
We   have'  a    limited    number 
of    Gift    Boxes, 
last).    In    which    » 


Cranes* 
Linen  Lawn  and 
Highland  Linen 

All    Ihe    latest    styles 
usage?   done    up    In' 


Calendars 
You  Will  Like 

Calendar  or  Dinners 

Calendar  of   Luncheons 

Calendar  of  Salads 

Home  Calendar 

Omar  Khayyam 

Lavendnr  and  Old   Lace 

Bedtime   Stories  Calendar 

AH    splendid    value.    50c.    each. 

Oiher    dainty    Calendar!     at     from 
l.V.  and  u|> 

GREETING    CARDS,    POST    CARDS 

Dainty  Creeling  Cards  Troni  5c  tin 

Post   Cards.  5  for  Sft,  up  to   15c. 

iiiiii.i-,     HYMN    AND    PRAYER 

BOOKS 


Cream 
of 

Recent  p 
Fiction 


The  Melting  of 
Seven  Keye  lo  B 
Blindness  of  Vli 
Stop  Thief 


Heart  Throbs 
The  Net 

The  Way  of  an   Eagle 
The  Vallanta  of  Virginia 
The   Mountain  Girl 
The  Heather-Moon 
The   Broad    Highway 
The  Wind  Before  the  D 
Hooter  Chronicle 
Old  Rose  and  Silver 
In  the  Morning  Olow 


mi  m 


Norll 


GRIGG'S 


The  Bookstore  "    Pembroke,  Ontano 

M 1 1 1 1 i 1 1 1 1  in  1 1 


Instead  of  following  the  usual  custom  of  marked  down  sales 
after  Xmas  we  are  going  to  give  you  the  benefit  of  the  discounts 
now.  before  Christmas,  when  they  are  most  appreciated. 

Saturday's  crowd  showed  us  clearly  that  this  method  is  the 
only  way,  to  much  that  we  were  sold  out  of  certain  Holiday 
lines  long  before  closing  time,  however  we  have  more  on  the  way 
which  will  be  here  Tuesday  so  come  early  and  get  your  share  of 
these  bargains. 


9TATI0NERY 
Oar  select  stock  of  Christmas 
Stationery  in  nifty  holiday  boxca 
Reg.  |2.0U  alie,  sale  price.. $1.50 
Reg.  IMS  slie.  sale  price.. $1.30 
Reg.  1 1 .60  Hze,  sale  price..  $1.10 
Reg.  91.25  size,  sale  price. .  94e 
Reg.  1100  size,  sale  price..  75c 
Reg.  76c  size,  sale  price. . .  57c 
Reg.  60c  sue.  oale  price...  38c 
Reg.  40c  alie.  salep  rice..,  30c 
Reg    26c  eale.  sale  price...     17c 


Holly    boxes    II, 

PATRIOTIC  STATIONERY 

AND  CARDS. 

A    very    appropriate    and    In    ci 

penHlve  gift  at  this  time,  reg 

ular  26c  Al  quality,  sale  price 

19c 

FINE    LINEN    WRITING    TAB 

LETS. 

Regular  26c  size.  6   In.  package 

sale  price,  per  package.  .$1.10 


FOUNTAIN    PENS, 
most   acceptable    kind    of   i 
.  %  oH  while  aflle  iasls 

CREPE  TISSUE 
ors,  regular  10c  roll 

I *   I 

COLORED  TISSUE 

price,   per  dozen 5e 

TINSEL 
Regular     6c     card,     sale     price 

2  for   5c 

TOILET   PAPER. 
Regular     10c     Giant     rolls.     Male 


'or  sending  your  Christmas 
Photos,  regular  f,(jc  dozen,  sale 
price 39c 


CHILDREN'S  8TOHY  BOOKS 
Reg  60c  Book*,  sale  price., 39c 
Reg  36c  Books,  sale  price  27o 
Reg    25c  Books,  sale  price.. 19c 

WASTE    PAPER    BASKETS 

Best   of   cane,   a   few.   an    of/Ire 

necessity,  all  Kites,  to  dear  aL 

««*  75c 


PRETTY    PESPETONES 
Arranged  In  dark  green  mailing. 
handsome  den  or  parlor  orna- 
ment,   regular   price   40c,  sale 


ASTINO    PALMS. 


PORTER'S    BOOK    STORE 

RICHARD'S  NEW  BLOCK,  MARKET  ST. 


Some   Eecent   Newspaper   Advertisements    of   Book    and   Stationery   Stores. 


TWO  of  the  advertisements  repro- 
duced herewith,  the  small  ones  in 
the  upper  left  corner,  are  of  Chap- 
man's Bookstore,  Montreal;  two  are  of 
Grigg's,  Pembroke,  the  other  being  of 
Porter's,  Goderich,  Ont.  All  but  one  are 
Christmas  season  announcements,  while 
one  is  a  special  advertisement  regard- 
ing annual  books  of  reference  for  sell- 
ing at  the  first  of  the  year. 

The  Gri^s:  advertisements  are  partic- 
ularly effective  both  as  regards  the  typo- 
graphical display,  the  general  arrange- 
ment and  the  class  of  goods  featured, 
for  both  of  them  fairly  represent  a  book 
and  stationery  store.  Observe  the  head- 
ings: "Economical  gifts,"  and  "Ideal 
gifts,"  both  catch  lines  that  can  be  de- 
pended upon  to  arrest  interested  atten- 
tion as  Christmas  giving  time  ap- 
proaches and  gift  funds  stretched  out  to 
their  limit  in  order  to  do  justice  to  all 
the  relatives  and  friends  to  be  remem- 
bered with  gifts.  The  "Ideal  Gifts" 
advertisement  is  commendable  for  in- 
troducing a  considerable  variety  of  lines 
without  destroying  its  "easy  reading" 
element  and  observe  the  attention  paid 


to  boys  and  girls  annuals  and  books  for 
children.  There  is  another  good  idea 
worked  out  in  the  lower  left  corner  of 
this  advertisement. 

Coming  to  the  Porter  advertisement, 
there  is  much  in  its  favor  so  far  as  the 
opening  appeal  is  concerned  and  the 
display  is  good  but  many  will  question 
the  wisdom  of  cutting  prices  at  the  ap- 
proach of  the  holiday  season  unless  the 
sale  is  restricted  to  a  comparatively 
short  period  with  a  view  to  getting  peo- 
ple to  shop  early  thus  relieving  the 
crush  in  the  final  two  or  three  weeks  be- 
fore Christmas.  Comparing  this  with 
the  Grigg  advertisement  does  the  latter 
not  seem  to  be  fully  as  compelling  and 
as  likely  to  bring  business,  without  any 
sacrificing  profits?  That  raises  a  ques- 
tion that  is  food  for  serious  thought. 
Price-cutting  as  a  general  practice  is  a 
losing  proposition  and  when  reductions 
are  contemplated  the  dealer  should 
count  the  cost,  and  be  sure  to  count  the 
whole  cost. 

In  the  Chapman  advertisements.  The 
upper  one  is  interesting  particularly  be- 
cause it  presents  an  idea  that  may  be 
39 


beneficially     adopted     by  other  dealers. 

The  advertisement  of  reference  books  is 

a   good   example   of   timely    advertising. 

(Continued  on  page  41.) 


The  accompanying  illustration  sug- 
gests an  additional  use  for  loyalty  elec- 
tros.    This    means   that    every    envelope 


^VfowrOvroA 

\03VWBHMflfef\ 


PUSH  BROS. 

Booksellers  and  Stationers 

BOOSTVILLE. 


Another  use   for  the   Loyalty   cut. 

that  reaches  a  customer  suggests  to  him 
to  be  loyal  to  his  own  community.  The 
idea  could  be  easily  carried  still  fur- 
ther by  having  this  cut  on  the  letterhead. 
Loyalty  cuts  may  still  be  obtained  from 
Bookseller  and  Stationer  at  15  cents 
each,  cash  to  accompany  order. 


Formulae  for  the  Amateur  Photographer 

Some.  Interesting  Points  of  Value  to  the  Photographic  Salesman  and  His  Customers  — 

thusiasm  in  the  Camera  Department. 


En- 


The  value  of  enthusiasm  is  well  illus- 
trated in  the  following  article  by  C.  B. 
Parke,  taken  from  "The  Amateur 
Photographers'  Weekly": — 

While  visiting  my  brother,  who  is  a 
clerk  in  a  kodak  supply  house,  I  became 
very  interested  in  his  work,  and  when 
he  found  it  impossible  one  day  to  attend 
business,  I  offered  to  take  his  place  and 
"do  the  best  I  could." 

Knowing  I  am  photographically  crazy 
and  have  at  least  a  speaking  acquaint- 
ance with  a  great  many  of  the  chemicals, 
he  allowed  me  to  do  so. 

I  was  just  getting  the  "lay  of  the 
land"  when  my  first  customer  came  in. 
I  looked  at  her  with  interest,  for  I  was 
indeed  interested  in  my  "job."  She 
was  an  intelligent  looking  woman  of 
about  thirty-five,  and  she  had  a  roll  of 
films  to  leave  to  be  developed. 

"Do  you  take  many  pictures'?"  I 
asked,  politely,  as  I  took  her  name  and 
address. 

"Yes,  quite  a  lot,"  she  answered,  "it 
is  my  one  extravagance." 

"Did  you  ever  try  to  do  your  own  de- 
veloping?" 

"Yes,"  she  told  me,  "and  my  hands 
were  stained  for  a  week;  and  I  bought 
some  powders  to  develop  the  prints,  and 
my  hands  broke  out  in  small  sores.  The 
doctor  said  they  were  poisoned.  I  am 
very  fond  of  pictures  of  my  own  taking, 
but  no  more  developing  for  me." 

"Have  you  a  kodak?" 

"Oh,  yes,  a  very  fine  one;  my  husband 
is  as  fond  of  pictures  as  I  am,  so  every 
fine  Sunday  he  and  I  take  the  children 
and  go  on  a  'picture  jaunt.'  " 

Well,  to  make  a  long  story  shorter,  I 
sold  her  the  following  chemicals,  promis- 
ing to  •  refund  her  money  if  she  either 
stained  her  hands  or  suffered  with 
poisoning,  or  was  not  satisfied  with  re- 
sults, after  a  fair  trial.  (Remember,  she 
was  intelligent  looking,  and  loved  the 
work.) 

I  also  wrote  for  her-  formulae  Nos.  1, 
2,  3  for  prints,  and -Nos.  4,  5,  and  6  for 
plates,  and  gave  her  these  parting  in- 
structions: 

"Now,  after  mixing  No.  4  for  plates, 
place  a  cup  nearby  with  one  ounce  of 
No.  5  (10%  citric  acid)  to  2  ozs.  of 
water,  and  every  time  the  fingers  are 
dipped  in  the  pvro,  wet  them  thoroughly 
in  the  acid.  This  will  prevent  stain- 
ing." ' 

She  already  had  a  ruby  light  and  a 
small  set  of  scales,  and,  thanking  me  for 
my  help,  she  left. 

Now,    T     had     noticed     a    young  man 


standing  near,  but  was  somewhat  sur- 
prised when  he  said : 

"Say,  that  was  as  good  as  a  regular 
photo  lecture.  You  have  convinced  me. 
Just  duplicate  her  order  for  me,  and  ex- 
plain a  little  further,  will  you?"  And 
he  showed  me  two  rolls  of  films  he  had 
brought  to  be  developed.  So  I  explained 
again,  and  then  the  subject  of  a  dark 
room  light  came  up.  I  told  him  I  used  a 
pocket  flash  light  with  a  piece  of  Ted 
cloth  fastened  over  the  light  with  a 
rubber  band.  He  had  a  fine  flash,  so  I 
sold  him  some  ruby  fabric,  also  a  small 
set  of  scales.  He  left,  looking  as  pleased 
as  a  little  boy  with  a  stick  of  red  candy. 

During  the  next  half  hour  several 
more  came  in,  but  one  glance  was  suf- 
ficient to  place  them  in  that  class  of 
people  who  would  always  over-expose, 
under-expose,  or  do  anything  else  that 
should  not  be  done. 

Then  a  really  pretty  girl  came  in  and 
asked  importantly  for  a  "package  of  de- 
veloping powders. 

"What  kind?"  I  asked. 

"Oh,  just  any  kind,"  she  answered, 
"I  forget  the  name  of  the  last  I 
bought. " 

"And  did  you  make  good  pictures 
with  it?" 

"Well,  not  many,  but  it  is  so  expens- 
ive to  have  all  my  developing  done." 

Her  too  pretty  eyes  and  frivolous 
mouth  prevented  me  from  repeating  the 
lecture  (?)  of  early  morning,  so  I  placed 
a  package  of  all  kinds  (even  the  liquid 
developers)  on  the  counter  before  her 
and  bid  her  take  her  choice. 

She  simply  grabbed  the  liquid  de- 
veloper. 

"Oh,  I'll  take  this.  Then  T  won't 
have  to  have  the  trouble  of  dissolving 
the  powders.  But  is  it  as  good  as  the 
powders?"  she  asked  as  an  after- 
thought. 

"Just  as  good,"  I  told  her.  And  as  T 
wrapped  her  bundle  and  made  change,  T 
pondered  on  the  fact  that  here  was  a 
areat  truth :  Many,  manv  people  will 
take  anything  a  clerk  will  offer  if  it  is 
less  trouble,  and  he  will  assure  them  "it 
is  just  as  grood." 

Also,  T  had  spoken  the  truth  when  T 
had  said,  "Just  as  good,"  for  a  bad  ar- 
ticle— he  it  developer,  or  what  not — 
will  not  stay  on  the  market  Ions:. 

Tn  nine  cases  out  of  ten,  it  is  the  user 
that  is  to  blame  if  bad  luck  (?)  follows 
the  use  of  fresh  developer,  prepared 
according  to  direction.' 

All  day  loner  T  kept  mv  place,  lectur- 
ing and  explaining.  I  also  had  several 
hearty  laughs.  One  chap  got  huffy  when 
40 


1  laughed  when  he  asked  for  an  ounce 
of  "sodium  chloride,"  and  when  I  ex- 
plained this  high  sounding  chemical  was 
in  reality  our  common  table  salt  he 
wanted  to  fight.  Another  young  man 
asked  if  it  wasn't  cheaper  to  buy  bulk 
chemicals.  When  told  "yes,"  he  hand- 
ed me  a  pint  flask,  and  wanted  to  know 
if  it  would  hold  a  dime's  worth  of  cor- 
rosive sublimate. 

One  girl  complained  of  her  prints  curl- 
ing, so  I  wrote  formula  No.  10  for  her 
and  sold  her  a  bottle  of  glycerine.  I 
also  gave  her  No.  11  for  polishing  the 
squeegee  tin. 

I  explained  intensifying  and  reduction 
to  another  worker  (formulae  Nos.  8  and 
9),  and  when  two  boys,  who  were  going 
fishing,  spoke  of  the  trouble  they  had 
the  year  before  trying  to  dry  negatives 
in  the  damp  night  air  along  the  river 
banks  (they  were  camping,  so,  as  they 
had  no  dark  room,  did  their  developing 
at  night),  I  gave  them  formula  No.  7. 

A  negative  soaked  in  this  for  ten  min- 
utes is  practically  insoluble,  and  can  be 
dried  by  artificial  heat. 

Just  before  closing  time,  my  brother 
came  in  to  see  how  I  was  progressing. 

He  found  me  tired  and  hot,  but  en- 
tirely satisfied  with  my  day's  ex- 
perience. 

"Gee,  Al,  do  you  mean  to  say  you  do 
all  this  work  by  yourself?"  I  asked. 

"Yes,  but  you  have  sold  more  chemi- 
cals to-day  than  I  generally  sell  in  a 
week.     How  did  you  do  it?" 

So  I  told  him  of  my  first  customer 
and  my  guarantee;  he  knew  the  lady 
well,  as  he  had  been  doing  her  kodak 
work  for  over  a  year.  Then  I  told  him 
of  the  others.  After  all,  I  suppose  it 
was  pretty  much  as  he  said,  it  was  my 
own  enthusiasm  that  carried  the  day. 
and  after  a  little  while  I'd  get  to  where 
I,  too,  would  just  hand  out  what  was 
asked  for — I  "dunno,"  maybe  so. 

But  that  one  day  selling  kodak  sup- 
plies told  me  how  very  little  the  ma- 
jority of  amateurs  know  of  the  simplest 
chemicals  and  their  "manipulation." 
So  I  determined  to  make  a  list 
of  all  really  necessary  chemicals 
and  formulae  needed  by  the  ama- 
teur. But  I  would  advise  that  the 
formulae  that  come  with  plates,  films  or 
papers  should  be  strictly  adhered  to, 
not  in  a  careless,  slip-shod  manner,  but 
conscientiously — nav,  prayerfully — and 
good  pictures  will  he  the  rule  and  not 
the  exception. 

1. 
Print  Developer. 
Water    10  ozs. 


BOOKSELLER      AND      STATIONER 


41 


Ortol    2  grammes. 

Hydrochinone   4  grammes. 

Sulphite  Soda  (dry)    8  grammes. 

Carbonate  Soda   (dry)    ....14  grammes. 
Bromide  Pot.    (10%    sol.).. 35  drops. 

Pot.    Iodide    3  grains. 

Mix  in  the  order  named,  thoroughly 
dissolving  each  chemical  before  adding 
another. 

For  hard  paper  use  5  ozs.  water  to  5 
ozs.  developer,  for  medium  paper  use 
10  ozs.  water  to  5  ozs.  developer,  for  soft 
paper  use  8  ozs.  water  to  5  ozs.  de- 
veloper. Leave  in  hypo  until  yellow 
color  has  disappeared. 
2. 
Acid   Short   Stop. 

Acetic   Acid    1  oz. 

Water   10  ozs. 

3. 

Fixing  Bath  for  Prints. 

Thoroughly  dissolve  8  ozs.  hypo  sulphite 

soda  in  32  ozs.  of  water.     Then  add  the 

following  hardening  mixture,  dissolving 

each  chemical  in  the  order  named : 

Water   3  ozs. 

Sod.   Sulphite   (dry)    1  oz. 

Acetic  Acid,  No.  8   1  oz. 

Pulv.  Alum   V2  oz- 

4. 

Plate  Developer. 

"A." 

Pyro    15  grammes. 

Pot.    Metabisulphite    3  grammes. 

Water     15  ozs. 

"B." 

Water    10  ozs. 

Sod.    Carbonate    (dry)    ....25  grammes. 

Sod.  Sulphite    (dry)    15  grammes. 

Use  equal  parts  "A"  and  "B." 

5. 
To   prevent   Pyro    from    staining    the 
fingers  dip  them  in  the  following  solu- 
tion frequently  while  developing: 

Citric  Acid    1  oz. 

Water     10  ozs. 

6. 
Fixing  Bath  for  Plates. 
Thoroughly  dissolve  one  pound  (16 
ozs.)  of  hyposulphite  of  soda  in  one 
quart  (32  ozs.)  of  water.  Then  add  the 
following  hardening  mixture,  dissolving 
the  chemicals  in  the  order  named: 

Water    20  ozs. 

Metabisulphite   Pot 1  oz. 

Chrome    Alum     1  oz. 

7. 
To  make  a  negative  practically  insol- 
uble soak  it  10  minutes  in  the  following: 

Water    10  ozs. 

Bisulphite  of  Soda    8  grammes. 

Formalin    20  grammes. 

This  should  be  "kept  tightly  corked,  as 

the  formalin  will  evaporate  very  rapidly. 

8. 

Intensifier    (for    plates). 

"A." 

Bichloride  of  Mercury    ....   7  grammes. 

Bromide  Pot 3  grammes. 

Water   5  ozs. 


"B." 

Sod.    Sulphite     7  grammes. 

Water   2  ozs. 

Place  negative  in  "A"  until  well 
bleached.  Wash  through  several  changes 
of  water,  then  place  in  "B"  until  thor- 
oughly cleared.  Wash  through  eight  or 
ten  changes  of  water.  Repeat  if  neces- 
sary. 

9. 
Reducer. 
"A." 

Water    8  ozs. 

Hypo    16  grammes. 

"B." 

Water    8  ozs. 

Ferricyanide     1  oz. 

Keep  tightly  corked  in  amber  colored 
bottles.  Mix  8  ozs.  "A"  with  1  oz. 
"B"  for  immediate  use.  If  a  dried 
negative  is  to  be  reduced,  soak  half  hour 
before  applying  the  solution.  Use  only 
in  very  subdued  day  light. 
10. 
Non-curling    Solution. 

Water   7  ozs. 

Glycerine    1  oz. 

Alcohol    2  ozs. 

11. 
Polish   for   Squeegee   Tins. 

Beeswax    2  ozs. 

Turpentine    3  ozs. 

Chemicals  Needed  by  the  Amateur. 

Sodium    Sulphite    1  pound. 

Sodium    Carbonate     1  pound. 

Ortel    1  ounce. 

Bichloride  Mercury    1  ounce. 

Ferricyanide    1  ounce. 

Pot.  Iodide    -. 5  pounds. 

Sodium   Hypo-Sulphite    5  pounds. 

Pyro    1  ounce. 

Hydroehinine    1  ounce. 

Bromide  Pot 1  ounce. 

Glycerine    1  pound. 

Pot.  Metabisulphite    1  ounce. 

Acetic   Acid,  No.  8    1  pound. 

Alum   (Pul.)    1  pound. 

Citric   Acid    1  ounce. 

Chrome   Alum    1  pound. 

Formalin    1  ounce. 

Sodium    Bisulphite     1  ounce. 

Alcohol    1  pint. 


PROMOTE  WINTER  PHOTOGRAPHY 

Too  many  amateurs  as  soon  as  winter 
creeps  on,  heave  a  sigh  of  regret  and 
put  away  their  cameras  and  parapher- 
nalia, under  the  impression  that  nothing 
else  can  be  done  until  the  sun  once  more 
shines  forth  in  its  summer  glory.  This 
surely  is  a  mistaken  idea,  for  fiore  are 
many  ways  in  which  interest  and  ac- 
tivity may  be  kept  up  during  the  long 
winter  nights;  extra  prints  to  he  made 
of  the  best  and  most  attractive  negatives 
of  which  the  amateur  is  especially  proud; 
albums  to  be  pasted  and  brought  up  to 
date,  etc.  Indoor  photography,  too, 
could   certainly  be   made   more   popular. 


for  scarcely  an  evening  passes  but  what 
offers  at  least  one  opportunity  for  a 
photograph  that  is  scarcely  possible  dur- 
ing the  summer  months.  Pictures  of 
evening  parties  •  and  gatherings  of  all 
kinds,  fireside  groups,  pictures  of  child- 
ren asleep,  and  numerous  other  subjects 
that  appeal  to  individuals,  could  be  sug- 
gested to  the  summer  enthusiast  who, 
with  very  little  inducement,  would  once 
more  bring  out  his  camera  to  make  ex- 
periments on  the  strength  of  the  dealer's 
suggestions,  and  in  a  little  while  it  is 
safe  to  say  that  he  would  become  as 
keen  on  indoor  work  as  he  was  about 
his  summer  "snaps."  Specimen  flash- 
light pictures  could  be  displayed  about 
the  store  to  attract  the  amateur's  atten- 
tion, and  his  attention  gained  and  curio- 
sity aroused,  suggestions  for  various  in- 
door pictures  would  follow  which  would 
result,  naturally,  in  many  additional 
sales  of  chemicals,  paper  and  other  inci- 
dentals. 


PROFITABLE  PUBLICITY. 

(Continued  from  page  39.) 
These  advertisements  appear  in  about 
half   the   space      they      occupied   in   the 
newspapers. 

The   Toyhmd   Journal 


"Princess  Pert ect"  Tnvites  All  The 
Children  To  Toyland 


Ulli  »ilh  Joy  it  nr in (  you,  and  Monity.  IW  *pe.    a  >u%i  4incin|  *«h  (t«.  ind    I 
ill  in  Itieh  udtjls  itady  to  [U»d  you,  at  you  h.t  mate  spedil  (ratal  to  airy  y 


THE  GREAT  NORTH  POLE 
TELEGRAPH  COMPANY, 


Section  from  a  full-page  ad.  of  Goodwin's, 
Montreal,  showing  the  clever  pictorial  method 
of  creating  an  interest  in  Toyland.  "Tele- 
grams" before  and  after  this  kept  the  children 
in  touch  with  Santa's  preparations  and  mis- 
fortunes. 


A  prophet  is  not  without  honor  save  in 
his  own  country,  but  an  optimist  is  bless- 
ed in  every  land.  While  the  pessimist  is 
prophesying  the  iptimist  radiates  good 
cheer  and  gathers  the  profits.  An  op- 
timistic merchant  makes  an  optimistic 
public  and  both  are  benefited  by  the  ex- 
change of  gold,  goods  and  good   will. 


42 


BOOKSELLER      AND      STATIONER 


GOOD   NEWS   FOR   STATIONERS. 

The  despatch  from  Ottawa  which  fol- 
lows should  put  heart  into  the  station- 
ery .trade,  because  it  means  that  a 
greater  quantity  of  stationery  is  being 
used. 

There  is  another  significant  fact 
which  stationers  should  not  overlook, 
and  that  is  that  everywhere  relatives 
and  friends,  not  only  in  the  Canadian 
contingent,  but  the  British  soldiers,  are 
looking  for  small  remembrances,  such  as 
postcards  and  greeting  cards  of  every 
description.  This  will  be  especially  evi- 
dent on  St.  Valentine's  Day  and  Easter. 
The  trade  should  be  careful  to  have 
their  stocks  in  for  these  seasons  at 
least  three  weeks  before  the  day. 

Ottawa,  Jan.  5. — A  statement  of  the 
Dominion  stamp  issue  to  the  end  of  the 
calendar  year  issued  to-day  makes  a 
much  better  showing  than  was  antici- 
pated by  officers  of  the  department  a 
few  weeks  ago.  The  stamp  issue,  in- 
stead of  decreasing  as  a  result  of  the 
war,  has  increased,  probably  in  part  to 
the  presence  of  so  many  Canadians  in 
the  Old  Country  and  the  correspondence 
which  has  taken  place  with  them.  The 
issue  for  the  month  of  December 
amounted  to  $1,720,492.43,  as  compared 
with  $1,661,999.89,  an  increase  of  $58,- 
492.54.  Compared  with  the  December 
issue  of  ten  years  ago,  there  is  an  in- 
crease of  no  less  than  $1,080,931.53.  The 
statement  refers  to  stamps  issued  to  the 
postmasters  in  various  parts  of  the  Do- 
minion, and  is  thought  to  represent 
fairly  accuratelv  the  amount  of  actual 
sales.  The  total  for  the  nine  months  of 
the  fiscal  year  is  $11,109,780.31,  an  in- 
crease of  $66,074.65  over  the  same  period 
of.  1913,  and  of  $6,717,179.51  over  the 
total  for  the  corresponding  period  of  ten 
years  ago. 


TOY  TABLE  SET. 

A.  leading  novelty  house  is  now  show- 
ing a  complete  dinner  table.  Around  the 
toy   table   are   four   chairs   occupied    by 
four  dressed  dolls  who  are  supposed  to 
be  eating  a  Thanksgiving  dinner.  There 
is  not  a  sins-le  item  of  good  eating  and 
comfort  lacking.  The  well-cooked  turkey 
is  ready  to  be     carved,     with   the  table 
utensils  placed  in  front  of  it.  On  one  end 
guest    is    supplied    with    a    nartlv    filled 
of  the  table  is  the  wine  bottle  and  each 
glass.   There  is  no  lack   of  fresh   veget- 
ables,  celery,   lettuce  and   all   the   other 
seasonable    foods      are      placed    on    tiny 
dishes.  Before  each  guest  are  a  plate  of 
meat    and    vegetables    and    the    utensils 
with  which  they  are  cut  and  eaten.    The 
meat  and  vegetables  are  colored  accord- 
ing  to    their   natural    appearance.      The 
display  is  attractive  for  a  window  show- 
ing, as  the  public  is  lured  by  it. 


In  the  Music  Depart- 
ment 

Competition   For  I.O.D.E.   Patriotic 

Song — Chronicle  of  Recent 

Copyrights. 

"The  Imperial  Order  of  the  Daught- 
ers of  the  Empire  are  offering  a  prize  of 
one  hundred  dollars  for  a  song  to  be  set 
to  the  music  recently  composed  and  de- 
dicated to  the  Order  by  Mrs.  M.  C.  Lot- 
biniere  Harwood,  of  Edmonton,  Canada. 
This  song  will  be  sung  throughout  the 
Empire,  wherever  a  branch  of  this  Em- 
pire-wire   organization    exists. 

Entrants  are  asked  to  remember  that 
it  must  be  not  merely  a  poem,  but  a  song. 
It   must   'sing   itself.'  ': 

The  competition  closes  at  Edmonton, 
on  March  1st.  The  award  will  be  made 
by  a  committee  composed  of  the  follow- 
ing members:  Mrs.  Arthur  Murphy 
(.Taney  Canuck)  of  Edmonton,  president 
of  the  Canadian  Women's  Press  Club; 
Mrs.  R.  Percy  Barnes,  1st  vice  regent  of 
the  Municipal  Chapter  of  the  Daughters 
of  the  Empire,  City  of  Edmonton;  Dr. 
W.  T.  Allison  (Ivanhoe)  of  Winnipeg, 
lecturer  in  English  Literature  in  the 
University  of  Manitoba,  and  Dr.  E.  K. 
Broadus,  of  Edmonton,  lecturer  in  Eng- 
lish literature  in  the  University  of  Al- 
berta. 

w, 

NEW  PATRIOTIC  SONGS. 

Patriotic  songs  which  have  recently 
appeared  include:  "It's  a  Long  Long 
Road  to  Travel,"  words  and  music  by 
H.  C.  Cory,  Trenton,  Ont.;  "The  Best 
Old  Flag  on  Earth,"  words  and  music 
by  Charles  F.  Harrison,  Vancouver,  B. 
C.j  "We  Are  Coming,  Mother  Eng- 
land," by  Raymond  Moore,  published  by 
tlie  Anglo-Canadian  Music  Publishers' 
Association. 

"Keep  the  Old  Flag  Flying."  by  J. 
W.  Stalker,  of  Norwood,  Manitoba, 
music  by  J.  W.  Bullough ;  "Three 
Cheers  for  Canada,"  by  A.  H.  DeBarres, 
Guvsboro,  Nova  Scotia. 

m 

NEW  COPYRIGHTS. 

Recently  copyrighted  music  include 
the  following  Remick  publications:  "Un- 
derneath the  Old  Oak  Tree,"  words  by 
Richard  Whiting,  music  by  Charles 
Navin;  "Oh,  How  That  Woman  Can 
Cook,"  by  Gus  Kahn  and  Grace  LeRoy. 

Music  recently  copyrighted  at  Ottawa 
and  published  by  Waterbury,  Berlin  & 
Snyder  Co.,  include:  "My  Daddy  Long 
Le<rs."  by  Ray  Gaetz  and  Bert  Grant; 
"Baldwin   Sloane  Dance  Folio." 

Irving  Berlin  Ino.,  copyrights  at  Ot- 
tawa, include:  "Come  to  the  Land  of 
Argentine,"  words  and  music  by  Irving 
Berlin;  "When  I  Discovered  You,"  bv 


Irving  Berlin,  and  E.  Roy  Gaetz ;  ' '  They 
Always  Follow  Me  Around,"  by  Irving 
Berlin;  "I  Love  to  Have  the  Boys 
Around  Me, ' '  words  and  music  by  Irvign 
Berlin;  "I  Hate  You"  (duet),  words 
and  music  by  Irving  Berlin;  "What  is 
Love?"  words  and  music  by  Irving  Ber- 
lin; "Move  Over,"  words  and  music  by 
Irving  Berlin;  "Let's  Go  Around  the 
Town,"  words  and  music  by  Irving  Ber- 
lin; "Settle  Down  in  a  One  Horse 
Town,"  words  and  music  by  Irving  Ber-  • 
lin;  "Show  Us  How  to  Do  the  Fox 
Trot,"  words  and  music  by  Irving  Ber- 
lin; "When  It's  Night  Time  in  Dixie 
Land,"  words  and  music  by  Irving  Ber- 
lin; "The  Minstrel  Parade,"  words  and 
music  by  Irving  Berlin;  "Lock  Me  in 
Your  Harem  and  Throw  Away  the  Key," 
words  and  music  by  Irving  Berlin. 

"Love  Will  Dream"  is  the  name  of  a 
new  song  published  by  the  Magbee 
Music  Publishing  Co.  of  Columbus,  Ohio, 
and  they  report  that  one  Columbus  store 
sold  1,000  copies  of  this  song  in  one 
week.  Another  new  song  put  out  by  the 
same  house  is  "Tell  Me,  Dear  Old  Moon, 
Will   My  Dream   Come   True." 

A  volume  entitled  "Musicians  of  To- 
day," by  Romain  Rolland,  was  pub- 
lished in  November  by  Henry  Holt  &  Co. 
of   New   York. 

Features^of  a  new  book  entitled  "The 
Playtime  Melody  Library,"  are  old 
rhymes  set  to  music  for  children,  to- 
gether with  a  series  of  fine  illustrations 
in  color. 

m 

A  War  Conjugation  on  Collections. 

The  Australian  "Bookfellow"  admon- 
ishes its  readers  to  meet  their  financial 
obligations  promptly  whenever  possible 
in  order  to  keep  money  in  circulation. 
It  adds  the  following  amusing  "war 
conjugation": 

I  do  not  pay. 

Thou  hast  not  paid. 

He  does  not  pay 

We  have  no  money 

You  have  no  money 

Nobody   has  money ! 

I  have  paid 

Thou  hast  paid 

He  has  paid 

We  have  money 

You  have  money 

Everybody    has    money ! 


Any  employee  of  a  store  who  will 
make  an  effort  to  get  new  customers 
for  the  store  can  do  it ;  and  he  who  does 
it  will  be  rewarded  for  it  in  one  way 
or  another. 

The  small  buyer  of  to-day  is  likely  to 
be  the  big  buyer  of  to-morrow,  and  the 
big  buyer  is  likely  to  do  his  big  buying 
whf-re  he  was  treated  right  when  buying 
but  little. 


BOOKSELLER      AND      STATIONER 


==:  l^aED 


I&K 


A  Useful  Gift  is  Always 
Appreciated 

The  next  time  you  stop  at  your 
local  stationer,  jeweler,  or  druggist, 
ask  him  to  show  you  his  assort- 
ment of 


mPM 


"A.A.  FOUNTAIN  PENS 


» 


You  will  find  beautiful  gold  mounted,  pearl 
handle,  plain  and  chased  pens  that  are  at- 
tractive presents. 

$2.00  and  up. 

Our  Safety  Pens  never  leak  and  are  convenient  for  the  ladies. 
Perhaps  our  catalogue  would  give  you  some  suggestions  for 
Christmas.  We  will  be  happy  to  mail  you  a  copy.  It  shows 
our  complete  line  of  Self-Fillers,  Middle  Joint,  Lower  End 
Joint,  and  Safety  Fountain  Pens. 

ARTHUR  A.  WATERMAN  &  CO. 

22  THAMES  STREET,  NEW  YORK  CITY 

NOT  CONNECTED  WITH  THE  L.  E.  WATERMAN  CO. 


A  distinctly  new  idea  in  crepe  paper 
is  that  just  put  out  under  the  name  of 
damask  by  Charles  G.  Bainbridge  &■ 
Sons  of  New  York.  Samples  of  this  new 
line  were  shown  to  the  representative  of 
Bookseller  and  Stationer  in  the  sample 
room  of  A.  J.  McCrae,  manufacturers' 
agent,  Toronto,-  who  represents  the 
Bainbridge  concern,  in  this  country.  By 
a  process  of  pressing",  the  paper  is  given 
a  pattern  of  a  ribbon  effect,  yet  retain- 
ing the  single  color.  This  paper  will  be 
supplied  in  various  shades  and  will  be 
put  up  in  folds,  not  in  rolls.  The  same 
idea  will  be  worked  out  in  the  case  of 
paper  napkins.  Another  decidedly  new 
idea  in  paper  table  napkins  is  an  initial 
in  the  corner  and  hand  embossed  border. 
These  napkins  are  entirely  of  white  with 
the  exception  of  the  initial  which  is  in 
gilt.  The  Bainbridge  people  have  a 
meritorious  method  of  packing  their 
paper  napkins,  18  being  sealed  in  a 
transparent  glacine  sanitary  envelope. 
While  there  is  a  slight  increase  in  price 
in  selling  these  paper  napkins  in  this 
form,  the  sanitary  feature  will  be  sure 
to  appeal  to  a  lar»e  proportion  of  the 
stationers'   customers. 


READY   PAPER    FASTENERS. 

A  handy  paper  fastener,  which  holds 
without  mutilation  any  number  ,->f  sheets, 
is    the    Ready    Fastener,    made    in    three 


sizes  and  introduced  by  Buntm,  Gillies 
&  Co.  It  may  be  used  again  and  again. 
These  fasteners  are  boxed  in  hundreds. 


Man  is  beginning -to  assert  himself- in 
the  matter  of  social  correspondence 
paper.  He  no  longer  is  satisfied  with  the 
dainty  effeminate  stationery  of  his  wife 
or  sister.  Stationers  are  now  selling  dif- 
ferent qualities  of  a  size  made  especial- 
ly for  him.  They  are  also  supplied  in 
papeteriesi. 

A  unique  scries  of  novelties  made  by 
the  Hampden  Toy  Co.  are  shown  in  the' 
sample  (room  of  L.  G.  Beebe.  manufac- 
turers' agent  •,  of  Toronto,  who  repre- 
sents this  firm  for  Canada.  One  of  these 
items  is  a   small  circular  box,  about  the 


size  of  a  pill  box,  bearing  on  the  outside 
the  words,  "For  That  Tired  Feeling." 
Upon  taking  off  the  lid  a  miniature 
chair  is  presented  to  view  with  the  words 
"Go  Way  Back  and  Sit  Down." 


AN  INNOVATION  IN  BLANK  BOOKS 

A  product  known  as  Arabian  leather 
has  been  introduced  by  the  Copp,  Clark 
Company  in  the  manufacture  of  a  com- 
plete new  line  of  blank  books  and  the 
distinctive  feature  of  this  leather  is  that 
it  is  waterproof,  so  that  these  new  blank 
books  will  stand  washing  or  sponging, 
so  that  the  user  may  have  a  clean  set  of 


W 

3/1 

H  Or 

* 

The 

DK=xTWr 



bcoks  so  far  as  the  exterior  appearance 
is  concerned.  The  makers  claim  for  this 
new  binding  material  that  it  will  out- 
wear the  average  gradie  of  leather  used 
fur  this  purpose.  Another  innovation  is 
that  the  titles  and  tooling  are  done  in 
silver,  which  with  the  maroon  color  in 
44 


which  these  books  come,  gives  the  books 
a   pleasing   appearance. 

Another  new  product  of  the  same  firm 
is  a  line  of  tablets  known  as  the  "Un- 
ity," introducing  a  pleasing  design  made 
up  of  the  flags  of  Britain,  France,  Rus- 
sia, Belgium,  Servia  and  Japan.  The 
stock  used  is  the  lined  finish  Swans- 
down  paper,  and  the  tablets  have  been 
made  in  the  familiar  octavo,  quarto  and 
Salisbury    sizes. 

03 

NEW  IDEAS  FOR  SELLING  AGATES. 

Arrangements  have  just  been  conclud- 
ed by  L.  G.  Beebe,  for  the  Canadian  rep- 
resentation of  the  newly  organized  Akro 
Agate  Company,  of  Clarksburg,  Virginia, 
who  have  adopted  the  trade  mark  "Akro 
Agates,"  with  a  view  to  distinguishing- 
their  line  from  the  goods  of  German 
manufacture 'commonly  known  as  "toy 
marbles." 

In  an  interview  with  Mr.  Beebe,  it 
was  pointed  out  to  Bookseller  and 
Stationer,  that  the  Akro  Agate  Co.  have 
equipped  their  plant  with  new  and  im- 
proved patented  machinery  and  that, 
situated  in  the  heart  of  the  <jlass  indus- 
try, are  able  to  obtain  highly  skilled 
labor.  The  agates  now  being  made  vary 
in  size  from  %  inch  to  l1/^  inches,  the 
sizes  varying  by  about  1-16  of  an  inch. 
Mr.  Beebe  emphasized  the  fact  also  that 
the  agates  are  to  be  put  up  in  packages 
of  assortments  to  retail  from  5c  to  25c 
each.  These  packages  are  favored  by 
the  five  and  ten  cent  and  other  syndicate 
stores  in  the  United  States,  their  buy- 
ers having  instructions  to  buy  sroods  in 
individual  packages  even  at  slightly 
higher  prices.  This  is  a  point  that  wilt 
interest  dealers  in  Canada,  because  the 
policy  is  based  on  results  of  careful 
study  of  actual  retailing  propositions  on 
the  part  of  larire  retail   concerns. 


A  cabinet  for  draughtsmen '3  supplies 
is  a  new  product  of  the  American  Draft- 
ing Furniture  Co.  of  Rochester,  N.Y.  It 
is  in  sectional  form,  there  beinsr  five 
drawers  in  each  of  three  sections. 


,W.  V.  Dawson,  Ltd.,  Montreal,  are  in- 
troducing to  the  trade  a  line  of  mould- 
made  deckle  edge  note  paper  and  en- 
white  in  color. 


BOOKSELLER      AND      STATIONER 


45 


SHEET  MUSIC  AND  MUSIC 
BDOKS  OF  THE  BETTER  CLASS 

We  are  sole  representatives  in  Canada  of  the 
leading  English  music  publishers  and  carry  a 
very  complete  stock  of  standard  publications 
for  educational  and  general  use. 
NEW  SONGS,  PIANO  MUSIC,  VIOLIN  and 
ORGAN  MUSIC,  ANTHEMS  and  CHORUSES 
in  great  variety.  Liberal  discounts  to  the 
trade. 

ANGLO-CANADIAN  MUSIC  PUBLISHERS  ASSOCIATION,  Ltd. 

ASHDOWN'S  MUSIC  STORE 

144  Victoria  Street,  .'.  TORONTO 


TOYS 


IRON 


AND 


STEEL 


a  large  and  attractive  variety 
of  floor  toys.  fire  engines, 
hook  and  ladder  trucks,  dump 
carts,  truck  wagons,  steel 
Trains  and  mechanical  num- 
bers. 

Manufactured  by  THE   WILKINS  TOY  CO. 

KEENE,  N.H.,  U.S.A. 

Represented  by 
RIEMANN.  SEABREY  CO..  11-15  Union  Square  W..  New  York 


THE  McKINLEY  MUSIC  CO.,  c$^oRKd 

now    offers   to    the   dealer 

The  Greatest  Money-Making  Proposition 

that    has    ever    been    obtainable    in    the    history    of    the    sheet 
music  world,  in  the 

ROOTvPOPULAR  MUSIC  ASSORTMENT  and 

THE   McKINLEY  DEMONSTRATOR 
A  HORNLESS  TALKING  MACHINE 

Fearing  the  necessity  of  a  singer  and  player  you  have 
always  put  off  starting  that  sheet  music  department  in  your 
store;  realizing  the  ensuing  expense,  in  maintaining  such  a 
department  up  to  the  standard   of  your  desire. 

In  the  McKinley  Demonstrator  we  have  turned  this  former 
actual  expense  into  a  proflt-maker.  You  arouse  the  interest 
of  your  prospective  customers  in  three  articles  in  one  demon- 
stration —  Sheet  Music,  The  McKinley  Hornless  Talking 
Machine    and    McKinley    Velvet    Records. 

Assurance  is  given  the  dealer  of  the  elimination  of  dead 
stock  on  his  shelves,  of  any  piece  of  The  Root  Popular  Music 
Assortment,    by    our    exchange    offer. 

The  McKinley  Editionof  Ten  Cent  Music 

will  always  hold  first  place  as  an  Edition  of  Standard,  Classic 
and    Teaching    Music. 

An  established  demand  for  this  line  of  music  exists 
throughout  the  United  States  and  Canada.  It  meets  the  require- 
ments of  the  Teacher,   Student  and   the  Accomplished  Musician. 

It  has  proved  itself,  to  thousands  of  dealers  to  be  the 
best  foundation  for  a  sheet  music  department. 

Every  copy  of  The  McKinley  Edition  sold  means  a  profit 
of  over  2no<#>  to  the  dealer. 

The  McKinley  Edition  conforms  in  every  detail  with  Can- 
adian  copyright   laws. 

A  great  advantage  to  the  merchant  as  a  "Trade  Bringrer" 
is  the  catalogues  bearing  the  dealers'  imprint  which  are  sup- 
plied with  both  of  these  Editions.  These  catalogues  will 
attract  more  customers  to  your  store  than  any  other  medium 
you  could   employ. 

Write   us   for    Samples   and 
Particulars  to-day. 

McKINLEY  MUSIC  COMPANY 


S1&Ml 

LOOSE-LEAF 


CHICAGO 


The  Largest  "Exclusively  Sheet 
Music     House"    in     the     World. 

1501-15  EAST  FIFTY-FIFTH  STREET 


It's  Infinitely 
Better 

and  more  profitable  to  push  a  line  of 
loose  leaf  devices  your  customers  find 
economy  and  satisfaction  in  continuing 
to  use  than  forcing  upon  them  a  line  of 
doubtful  satisfaction. 

Every  item  in 

The  B.&P.  Line  of  "Standard" 
Loose  Leaf  Devices 

that  passes  over  your  counter,  you  have  the 
assurance,  is  but  the  forerunner  of  more  and 
larger  orders.  So  well  has  The  B.  &  P.  Line 
satisfied  the  business  world  that  new  dealers 
immediately  find  it  to  be  the  standard  of 
popularity. 

Shall  we  send  you  the  little  monthly  guide  to 
progress  and  profit — "Standard"?  This  pub- 
lication is  gratis  to  any  bookseller  or  stationer 
interested  in  loose-leaf  devices.  Ask  us  to  put 
your  name  on  our  list  to-day. 

Boorum  &  Pease  Loose 
Leaf  Book  Co. 

Makers    of 

"STANDARD"  LOOSE  LEAF  DEVICES 

MAIN  OFFICE:  Hudson  Ave.  and  Front  St.,  Brooklyn,  N.Y. 
FACTORIES:   Brooklyn,   N.Y.;    St.   Louis,  Mo. 
SALESROOMS: 

109-111  Leonard  St.,  New  York. 

Republic   Bldg.,   Chicago,   111. 

220  Devonshire   St.,  Boston,  Mass. 

4000  Laclede  Ave.,   St.  Louis,  Mo. 


4G 


BOOKSELLER      AND      ST AT  10  NEK 


UCKS 

PAT  R I OT I  C 
POST  CARDS 

OVER 

600    DESIGNS 

IN*COLOR    AND  .SEPIA 

WARSHIPS 

"TH»y  »re  tKe   MOST 

J^up-to"-'^^   GENERALS,  ADMIRALS 


USED  BY  ROYALTY. 


NOTABILITIES 

ARMY  TYPES 


SEND  FOR  DESCRIPTIVE  LISTS. 


RAPHAELTUCK  &50N5  COLimited 

9  STANTOINE  5TREET 
MONTREAL 


Give  Prestige   to   Your 
» Store 

by  turning  out  the  engraved  and  embossed 

stationery,  business  cards,  announcements, 

etc.,  for  your  locality. 

You  need-  no  special  equipment.     Simply 

secure  the  orders  for  your  locality ;  we  fill 

them  and  send  the  work  to  you  ready  for 

delivery. 

25%  Profit 

is  what  hundreds  of  othei  stationers  are  securing 
on  every  piece  of  work.  Surely  you  could  do  the 
same  in  your  own  locality.  Write  us  to-day  for 
full  particulars  of  our  special  offer  to  booksellers 
and  stationers. 

Standard  Embossing  Co. 


36-38  Lombard   Street 


Toronto 


Mucilages  and  Paste 
are  Made  in  Canada 


Catalogues  mailed  to  the  trade  on  request. 


Canadian  Factory  and  Offices    at 


9-11-13  Davenport  Road 


Toronto 


LOCAL    VIEW  POST  CARDS 
ADVERTISING  POST  CARDS 

IN  RUNS  OF  1000 

That's  our  specialty.  As  the  only  Post  Card 
concern  in  the  country  devoting  its  entire  effort 
and  attention  to  one-thousand  runs  we  offer  you 
unusually  satisfactory  service,  prompt  delivery 
and  best  possible  prices.  Supplied  in  Black  and 
White  Photogloss  and  in  our  rich  Autocolor. 

Send  to-day  for  samples  and  prices. 
Jobbers  wanted  everywhere. 

GILBERT  POST  CARD  CO. 


54  W.  Lake  Street 


CHICAGO 


BOOKSELLER      AND      STATIONER 


47 


Let  Us  Be  Calm 
During  War  Times 

The  motto  "Business  as  Usual"  is  gaining  in 
popularity.  Most  firms  are  endeavoring  to  conduct 
their  businesses  the  same  as  in  times  of  peace. 

There  is  just  as  good  an  opportunity  to  sell  the 
Dawson  line  of  blank  books,  to-day,  as  there  ever 
was.  The  opportunities  are  unlimited  and  the  pro- 
fit is  well  worth  the  effort. 

Dawson  blank  books  will  help  to  sell  other 
lines  and  will    build    up  a  nice  business  for  you. 

4 
Write  us  for  particulars. 


l^lMl'TErD 


Montreal 
Toronto 

Winnipeg 


No.   310  Pressed  Glass 


Sectional  View  No.  51— showing  how  Inkstand  closes  Air-tight. 

START  THE  NEW  YEAR  RIGHT 

by  featuring  goods  that  ensure  steady  customers  and  good  profits. 

Sengbusch  Self-Closing  Inkstands 

make  steady  profits  a  certainty 

So  well  have  the  public  come  to  know  Sengbusch  advantages  and  economies,  they  insist  on  Seng- 
busch inkstands.  It  is  an  easy  matter  to  sell  the  Sengbusch,  and  a  single  order  is  but  the  forerunner 
of  more  and  larger  ones.  The  excellent  profit  many  stationers  are  realizing  in  Sengbusch  Inkstands 
makes  it  well  worth  your  while  to  feature  them  prominently  to-day.  Canadian  catalogues  bearing 
your  imprint  supplied  on  request.     Write  at  once. 

The  Sengbusch  Self-Closing  Inkstand  Co.,  200  Stroh  Building,  Milwaukee,  Wis. 


48  BOOKSELLER      AND      STATIONER 


BUYERS    OF    TOYS,    GAMES    AND    ALLIED 

NOVELTIES 

should  make  every  effort  to  attend  the 

TOY  FAIR  and  MARKET 

(Wholesale    only) 

ROYAL   AGRICULTURAL   HALL, 
LONDON,  ENGLAND 

MARCH  16th  to  26th,  1915 


Huge  efforts  are  being  made  by 
Great  Britain  to  capture  the 
.  German  Toy  and  Games  Trade 
and  factories  have  been  opened  in 
almost  every  part  of  the  United 
Kingdom. 

The  productions  of  these  factories 
will  be  shown  under  one  roof  at  the 
TOY  FAIR   AND   MARKET 


NEW  MARKETS      NEW  MAKERS 

NEW  LINES 

A  UNIQUE  OPPORTUNITY  FOR  BUYERS 


BOOKSELLER  AND  STATIONER 


49 


MG&S 


MG&S 


MG&S 


MG&S 


MG&S 


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McClelland 
goodchild 

&  STEWART 


CAMBRIDGE 
BIBLES 


EQ 

For  the  New  Year  a  most 
important  announcement  in 
connection  with  the  premier 
Bible  proposition  to  The 
Trade  is  the  coming-  of 

1  The  New  Bandless  Yapp 
Book,  which  will  be  shown  in 
all  types  and  bindings. 

If  This  new  feature  makes  the 
NEW  CAMBRIDGE  BIBLES 

the  most  flexible  on  the 
market. 

1  The  Bil.le  thai  will  give 
the  best  t-.-rvice. 

1i  The  Bible  that  presents  the 
finest  appearance. 

If  The  new  Cambridge  Bibles 
are  the  most  attractive  and 
distinctive  series  on  the 
market. 

|  The  New  Cambridge  Poets 
are  unquestionably  the  finest. 

Wait  for  our  Travellers. 


PUBLISHERS 

WHOLESALE  AND 
IMPORT 

BOOKSELLERS 

266  KING  ST.  WEST 
TORONTO 


GREETINGS  FOR  1915 


We  extend  to  The  Trade  our  full  appreciation  and  thanks  for  the 
support  that  has  been  so  liberally  accorded  to  us  by  the  Booksellers 
of  Canada  during  the  year  just  passed,  and  we  are  glad  to  report  a 
satisfactory  increase  in  business  over  the  previous  year.  We  are 
now  in  a  position  to  serve  The  Trade  more  efficiently  than  ever. 
We  take  this  opportunity  to  extend  greetings  to  The  Trade  for 
1915.  More  people  than  ever  are  reading  and  buying  books,  and 
we  confidently  look  forward  to  1915  to  be  the  Bookseller's  Banner 
Year. 


NEW  BOOKS  JUST  READY 


THE  CANADIAN  WOMAN'S  AN- 
NUAL AND  SOCIAL  SERVICE 
DIRECTORY.  Edited  by  Emily 
P.  Weaver,  A.  E.  Weaver,  and 
E.    C.   Weaver.     Net,   $1.00., 

BILLY    SUNDAY,    THE    MAN    AND 

HIS  MESSAGE.  By  William  T. 
Ellis.  Authorized  by  Mr.  Sunday. 
Two  editions.  Illustrated.  $1.00 
and  $1.50. 

THE  LIFE  AND  TIMES  OF  LORD 
STRATHCONA.      By     W.,    T.     R. 

Preston.  Third  edition.  Net, 
$2.50. 

THREE  THINGS.  By  Elinor  Glyn. 
50c. 


MR.     GREX     OF     MONTE     CARLO. 

By  E.  Phillips  Oppenheim,  au- 
thor of  The  Vanished  Messenger, 
etc.     $1.35. 

THE      SECOND      BLOOMING.  By 

W.     L.     George,    author    of  The 

Making  of  an  Englishman,  etc., 
$135. 

THE     GREEN     CURVE.       By     E.    D. 

Swinton.  $1.25. 
A  great  book  of  soldiers'  war  tales 
by  "Eye  Witness,"  the  Chief  of  the 
British  Intelligence  Staff,  who  is 
sending  the  wonderful  despatches 
from  the  front. 


NEW  WAR  BOOKS 


FIGHTING  IN  FLANDERS 

By  E.  Alexander  Powell. 
This  is  unquestionably  one  of  the  most  memorable  books  of  first-hand 
description  dealing  wMth  the  war  which  has  yet  appeared.  Mr.  Powell,  the 
special  correspondent  of  "The  New  York  World,"  was  with  the  German 
army  and  an  eye-witness  of  the  bomBardment  of  Antwerp,  the  destruction 
of  Louvain,  etc.,  and  was  the  only  correspondent  who  has  been  able  to 
obtain  from  a  general's  own  lips  (General  von  Boehn,  who  sacked  Louvain), 
the  standpoint  of  the  Gernmn  Military  Party  in  this  war.,  Fully  Illus- 
trated.    Net,  $1.00. 

PRUSSIANISM  AND  ITS  DESTRUCTION 

By   Norman   Angell,  author  of  The  Great   Illusion.,     Paper  boards,   net,  35c; 

cloth,  net,  50c. 

SECRETS  OF  THE  HOUSE  OF  HOHENZOLLERN 

By    Dr.    Armgaard    Karl    Graves,    author    of    "The    Secrets    of    the    German 

War  Office." 
Everybody   will   want    to    read   this   startling   book.      Net,   $1.50. 

WORLD  POWER  :  THE  EMPIRE  OF  CHRIST 

By  John   MacNeill,  Minister  of  Walmer   Road   Baptist  Church,   Toronto. 
A  new  book  on  "The  War  and   Christianity"  by   one  of  the  foremost  pulpit 
orators    of    Canada.      These    are    thrilling    sermons    of    great    force.      Cloth, 
net,  $1.25. 

DICTIONARY  OF  NAVAL  AND  MILITARY  TERMS 

By  C.  P.  Sweney.     Net,  $1.00. 
Senrt    for   romplete   list    of    War    Books. 

We  are  Sole  Canadian  Agents  for  all  Military 
Publications  of  the  British  War  Office. 


GOOD  THINGS  TO  COME 


Many  good  things  will  appear  on  our  spring  list  and  we  ask  the 
trade   to  wait  for  our    travellers,    who    will    call   in  due  course. 


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MG&S 


MG&S 


MG&S 


MG&S 


MG&S 


50 


BOOKSELLER      AND      STATIONER 


BLACKIE'S  PICTURE  BOOKS 


Bab/wites  a  Book 

BLACKIE'S  JUVENILES 

New  Lines  at  all   Prices    from  all    Wholesale    Houses 

TORONTO:  HAROLD  COPP,  33  Richmond  St.  West 
BLACKIE  &  SON,  LIMITED,  London,  Glasgow,  Bombay 


BOOKSELLER      AND      STATU)  NK  K 


51 


HIGGINS' 
TAURINE  MUCILAGE 


T 


'HE  demand  for  a  clean, 
tenacious  and  pure  muci- 
lage, secure  against  the 
corrosive  influences  affecting 
the  average  product  in  this  line, 
induced  us  to  put  upon  the 
market  Higgins'  Taurine  Muci- 
lage. It  avoids  the  defects  of 
the  cheap  and  nasty  dextrine 
and  the  dear  and  dirty  gum 
mucilages.  It  is  stronger, 
catches  quicker  and  dries  more 
rapidly  than  any  other  mucilage, 
and  is  perfectly  clear,  clean, 
non-corrosive,  non-sedimentary 
and  pleasant  to  sight  and  scent. 
It  is  put  up  in  both  bottles  and 
safety  shipping  cans,  and  will  be  found  not  only 
convenient  for  use,  but  entirely  satisfactory  so  far 
as  its  working  qualities  are  concerned.  It  will 
please  vour  trade. 


HIGGINS'   AMERICAN  DRAWING  INKS 

BLACKS  AND  COLORS 
The  Standard  Liquid  Drawing  Inks  of  the  World 


CHAS.  M.    HIGGINS   &  CO.,  Manufacturer. 
NEW  YORK  CHICAGO  LONDON 

Main  Office  and  Factory,  BROOKLYN,  N.Y.,  U.S.A. 


TOY  PROFIT 


There  is  good  profit  in  a  line  of 
Toys— besides,  it  attracts  the  family 
trade  and  that  is  the  kind  that  pays. 

Successful  toymen  keep  posted  on 
trade  happenings,  new  articles,  new 
ideas  of  salesmanship  and  window 
dressing,s:where  to  buy  stock,  etc. 


a 


PLAYTHINGS 


jy 


each  month  has  all  the  news  of  the 
toy  trade.  Subscription  price  ONE 
DOLLAR  AND  FIFTY  CENTS  a 
year  postpaid. 

Subscribe  now  and  join  those  who 
are  keeping  up-to-date  and  in  the 
swim. 

A  sample  copy   free   if   requested. 

McCready    Publishing    Co. 


118  East  28th  Street 


New  York 


RD1ER 


•    •    ■      LIMITED 

Printers  &9\i6/i's/2ers  of 

CHRISTMAS  CARDS 

CALENDARS-* 

EASTER&BIRTHDAY  CARDS 

MENU  &  NAME  CARDS 

DANCE  LISTSaPARTY  INVITES 

SACHET  GREETING  NOVELTIES 

PRIVATE  GREETING  CARDS 

Speciality.  Tioml  Colour  Gravare  Cards 

DArNTILY    PEEFUMED 

BLANKS  &  PRINTING  tor  PUBLISHING  TRADE 

mi  enquiries  direct  fo  VER.DIER  LZ? 
18 -CHRISTOPHER  STREET- LONDON-EC- 


Teade. 
Mark 


Seen  Our  Marble  Lines  for 
This  Season  Yet? 

Some  of  the  most  unique  and  attractive  lines  yet 
devised  are  included  in  our  marble  lines  for  this 
season.  Marbles  whose  unusual  beauty  and 
coloring  make  irresistible  displays.  Why  not  get 
a  goodly  share  of  this  season's  marble  trade  by 
displaying  the  most  attractive  and  quick-selling 
lines  you  can  secure?  Illustrated  booklet  and 
price  list  will  be  mailed  without  obligation. 

THE  M.  F.  CHRISTENSEN  &  SON  CO. 
AKRON.  OHIO,  U.S.A. 


52 


BOOKSELLER      AND      STATIONER 


THE   M • J. 0 'MALLET    CO. 


MANurAtJTunnnstir 


STEKCf  I.  HOARDS,  (III.  I30ARI3S 


HI  OH  GRAIDH    STOCK 

write  rem  samples 

SPRINUriEIJ]  MASSACHUSETTS 

WE  ALSO  MAKE  A  SPECIALTY  OF  OIL  TISSUES— STANDARD  COLORS  CARRIED  IN  STOCK. 


Magic  Ink  Eraser 

TEN    DOLLARS  PER   GROSS 

Removes  a  blot,  a  letter, 
or  a  line  like  magic. 

The  brush  is  exactly  the  same  as 
those  in  the  50  cent  erasers.    And, 
after  all,  it's  the  brush    $10.00 
that   does    the   work!    Per  Gross. 

STRANSKY    MFG.    CO. 

Incorporated 
22  Warren  Street,       New  York 


PATENTED, 


A  pronounced  improvement  over  any 
other  desk  calendar.  A  red  line  mechani- 
cally cancels  past  dates.  Can  be  used 
from  year  to  year  and  has  found  ready 
sale  wherever  displayed.  Made  in 
genuine  leather,  quartered  oak,  and  solid 
mahogany. 

Write  for  price-list  and  particulars. 


Double 
prongs   pre- 
vent    paper 
twisting. 
Prong 

houses   pro- 
tect fingers. 


Send   for 

samples 

and  prices. 


IDEAL  SPECIALTIES  MANT'G  CORP. 


552  PEARL  STREET 


NEW  YORK.  U.S.A. 


Advertising 


"Advertising  is  the  education  of  the  public  as 
to  who  you  are,  where  you  are,  and  what  you  have 
to  offer  in  the  way  of  skill,  talent  or  commodity. 
The  only  man  who  should  not  advertise  is  the 
man  who  has  nothing  to  offer  the  world  in  the 
way  of  commodity  or  service." 

—Elbert  Hubbard. 


BOOKSELLER      AND      STATIONER 


53 


No.   1733  Transparent  Edges.       See  our  Catalogue  No.  42. 

WESTCOTT-JEWELL  CO.,  SE^CAuFsAkLS 


XF  YOU  WANT  SOME- 
THING AND  DON'T 
KNOW  WHERE  TO  GET 
IT—  WRITE  US  — WE'LL 
TELL    YOU. 

BOOKSELLER    AND    STATIONER 
Special  Service  Department 


-^sas^ 


__         u.n  JK.  _   _,  . 

HINKS  v  WELLS  &C9 

^     „-B  I  R  IVt  1  N  G-H  PiM~  S- 


Registered 

Before  buying  <t  fresh  stock  of  pens,  get  samples  and 
prices  of  the  famous 

"Rob  Roy"  Pen 

the  popular  and  quick-selling  pen. 
It  is  made  of  fine  steel,  writes  easily  and  smoothly 
and  suits  almost  any  hand.  "Rob  Roy"  Pens  are 
made  in  one  of  the  best  equipped  factories  in  Bir- 
mingham, Eng. — the  home  of  the  pen-making 
Industry. 

'    Manufactured  by  the  proprietors  : 

Hinks,  Wells  &  Co.,  Birmingham,  Eng. 


PARAGON 
PEN   BRUSH 

No.  80 

Paragon  Eubber  Fountain  Marking  Pen  is  the 
best  Marking  Pen  or  Brush  ever  invented  for  making 
card  board  signs  and  marking  cartons  and  shipping 
packages,  and  for  School  Work. 

The  principal  feature  is  the  uniform  mark.  No 
different  line  or  mark  can  be  made. 

Retails  for  10  cents.  Can  be  ordered  through  any 
Canadian  jobber. 

Manufactured   by 

FRANK  A.  WEEKS  MFG.  CO. 

93  John   Street,  New  York. 

Manufacturers  of 

Parag-on    Slide    Cover   Inkstands,   and   other    Specialties. 


^/ww//w/v^^^^ 


TOY  MARBLES 

The   Best  and   Most  Attractive 
Line  on  the  Market 

THE   SPRING    SEASON'S    BEST   SELLER 


Nine 
Attractive 

Colors 
All  Sizes 


Beautiful 

Designs 

No  Two 

Alike 


WB     STRIPED 

WHITE 
BLUE 


ONYX 


RED  STRIPED 
CARNELIAN 


GOLDEN 
YELLOW 


JADE 
GREEN 


TURQUOISE 
BLUE 


"AKRO  AGATE"  TOY  MARBLES 


Samples  and   Price   List   mailed   on   request 

THE  AKRO  AGATE  CO.,  Clarksburg,  W.  Va., U.S.A. 

Manufacturers  of 

GLASS  BALLS  FOR  EVERY  PURPOSE 

Canadian  Representative: 

L.  G.  BEEBE,  32-34  Front  St.  West,  Toronto,  Can. 


kvMw;//;;////////y^^^^ 


PHYSICAL  CULTURE 


The 


kind. 


Leading  Publication  of  its 
Edited  by  John  Brennan. 
On  sale  the  21st  of  each  month  from 
your  News  Company.  Fully  return- 
able within  60  days.  Give  it  a  display. 
Call  your  customers'  attention  to  it  and 
they  will  not  want  to  be  without  it. 

Advertising:  matter  furnished  on  request. 
PUBLISHED   BY 

PHYSICAL  CULTURE  PUBLISHING  CO. 

FLAT  IRON  BUILDING  .'.  NEW  YORK 


ARTISTS  MATERIALS 


We  carry  a  complete  line  of  Artists  Materials 

Agents  for  Winsor  &  Newton,  London,  Eng. 

A.RAMSAY  .&' SON   C° 

EST'D.   1842      MONTREAL. 


64  BOOKSELLER   AND   STATIONER 


BUSINESS   LOGIC! 

ADVERTISING  is  intended  to  stimu- 
late trade;  to  establish  a  connection 
for  the  advertiser  and  make  his  name 

well  known;  to  standardize  his  product  and  educate 
the  public  to  an  appreciation  of  its  advantages. 

*I  If  advertising  is  useful  in  times  of  peace,  should  it 
not  be  just  as  helpful  in  times  of  war? 

^  Should  not  the  connection  established  during  a 
period  of  commercial  prosperity  be  maintained,  even 
strengthened,  until  prosperity  returns? 

<I  Should  not  the  process  of  familiarizing  and  educating  go  on? 

<J  If  not,  why  not? 

*J  Changes  are  taking  place  in  the  industrial  life  of  Canada.  New  busi- 
nesses are  coming  into  existence,  some  encouraged  by  the  unusual  con- 
ditions— others  undaunted  by  them.  New  markets  are  being  opened  up. 
The  industrial  map  of  Canada,  like  the  geographical  map  of  Europe, 
is  changing. 

fl  The  persistent  advertiser  will  keep  in  touch  with  his  old  friends  and 
meet  the  newcomers.  During  times  of  war  he  will  get  his  share  of  busi- 
ness and  when  the  war  is  over  his  p  restige  will  have  been  strengthened 
and  his  connection  enlarged.  He  will  have  lost  nothing  and  gained 
much. 


BOOKSELLER     AND     STATIONER 


66 


Do  You  Know  Canada? — 
Make  Canada  Known 

25  cents  invested  in  the 
War   Year  Edition  of 

5,000  FACTS  ABOUT 

CANADA 

for  1915   (compiled   by   Frank    Yeigh), 
will  produce  good  dividends. 


Also  $1.25  for 
"THROUGH  THE  HEART  OF  CANADA" 

(Postage  13  cents)       A  richly  illustrated  book  by  Mr.  Yeigh. 

Liberal  discounts  to  dealers  through  news  companies 
or  direct.     Display  advertising  supplied. 

CANADIAN  FACTS  PUB.  CO. 


588  Huron  Street 


TORONTO,  CANADA 


1 1  THE  NATIONAL  LINE 


ALUMINUM  SHEET  HOLDER 

This  Holder  will  be  found  especially  useful  for  ship- 
ping clerks,  truckmen  and  delivery  boys,  whose  re- 
quirements demand  a  device  that  will  withstand  severe 
handling.  It  is  made  of  Aluminum,  strong,  light  and 
rustless,  especially  adapted  for  outdoor  use. 

The  only  Holder  which  has  its  spring  mechanism  so 
designed  that  all  springs  have  a  uniform  tension,  and 
with  the  springs  protected  in  brass  housings  against 
damage. 

Capacity — The  spring  hinge  will  grip  securely  one 
sheet  up  to  three-eighths  of  an  inch  of  paper. 

Lettering    on    Aluminum    Holders,    Paekeil    6    in    box 
10c   per   line   of  5   in.;    20c   for   longer   lines. 
14   Stock   Sizes — 3%  x  6V4   up   to   12    x   9y2   in. 

NATIONAL    BLANK    BOOK    CO. 

HOLYOKE,  MASS.,  U.S.A. 


'*«*" 


9    » 


The  Live  Line  Of 
Writing  Papers  So 
Popular  In  The 
Dominion — "Keith's 

You,  Mr.  Dealer,  can 
build  up  your  Fine 
Stationery  Business 
by  selling  the  Keith 
line. 

The  variety  is  large 
— the  tints  and  fin- 
ishes many  and  the 
margin  of  profit  most 
attractive. 

Mr.  Wm.  E.  Coutts,  of 
Toronto,  will  be  glad  to 
showjyou  the  line  or  re- 
ply to3  any  inquiry  you 
may  make. 

American  Papeterie  Company 

Sole  Manufacturer* 

Albany,  New  York,  U.S.A. 


5G 


BOOKSELLER      AND      STATIONER 


GARTER'S 

Glue    Pencil 


No.  236 

Place  our  attractive  display  box  of  1  doz.  of 
these  Self-Sealing  Glue  Pencils  in  decorated 
cartons  on  your  counter. 

Get  your  customers  to  try  this  handy  Glue 
Pencil  once.  They  will  then  find  they  can't  do 
without  it.     Order  this  display  box  now. 

The  Carter's  Ink  Co. 

356  St.  Antoine  St.  V  MONTREAL 


WELDON  ROBERTS 
RUBBER  ERASERS 


The  name  WELDON  EOBERTS 
on  rubber  erasers  is  the  Mark  and 
Guarantee  of  the  finest  quality. 

Ink  and  pencil  rubber  erasers  and 
cleaners  of  every  style;  for  the 
School,  Office,  Factory,  Library  and 
Home;  for  Draughtsmen,  Artists, 
Engineers,  Students,  Typewriters 
and  Accountants. 

WELDON  ROBERTS  RUBBER  CO. 

WORKS:  NEWARK,  N.J..  U.S.A. 


More   Business   f™*  Practical  Handbooks 


for  You — 
Through   Our 
Advertisements 


FROM  YOUR 
DEALER        *• 


Look  for  these  Ads  in 

CANADIAN  MACHINERY 

and 

POWER  HOUSE 


A  FEW  OF  THE  TITLES  COMPRISING  OUR 
PRACTICAL  HANDBOOK  SERIES. 

Air  Brake    $1.00 

Alternating  Current  Machinery      3.00 

Applied  Electrochemistry x.l>0 

Electro  Railways  1.50 

Electric  Wiring  and  Lighting 1.00 

Foundry  Work 1.00 

Gas  Engines  and  Producers 1.00 

Locomotive  Boilers  and  Engines 1.00 

Machine  Drawing 1.50 

Machine  Shop  Work    1.50 

Pattern    Making      1.00 

Power  Stations  and  Transmission 1.00 

Refrigeration 1.00 

Steam  Engines 1.00 

Steam  Engine  Indicators  and  Valve  Gears   . .  1.00 

Switchboards            1.00 

Tool  Making .....  1.50 


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hook  of  thin  ; 
order  it  for 
yourself. 


Iitive    the    iNirtk- 
u   want.  risk   bin 

It    direct    froii 


PRACTICAL  BOOKS  FOR  PRACTICAL  MEN 


leur  that  tbe  beginner 
at  the  trained  worker 
it    tliey    will    give    any 


They  give  men  a  p 
wblfli  enables  them 
more  efficiently :  nnd 


.'I'lpLlll'lllS 

en.   In    " 
.ir-tU-.i  I 


1  principles  of  mectuiii 
business    nance,     but    i 

d  the  accepted  priK-tb-i 
lines. 

ledge    of    nrnrtli-nl     tlil 


rid    business 
nnd 
tn   those  Hi 


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These  two  publications  have  large  cir- 
culations. They  are  read  by  the  par- 
ticular class  to  whom  a  majority  of  our 
"Practical  Handbooks*'  appeal.  These 
little  books  are  money-makers  for 
those  who  use  them  intelligently.  Cana- 
dian people  know  this.  They  have 
used     theul     before.       Thousands     have  .  ' 

bought   direct   from   us,    by    mail.      In   the    States   we   conduct  regular  advertising  campaigns  and  sell  through  dealers.    In 
Canada  we  want  to  do  likewise — hence  this  advertising  campaign. 


CHICAGO.    ILLINOIS. 


You  Will  Be  Asked  for  These  Books 

This  aggressive  advertising  campaign,  direct  to  prospective  purchasers, 
informing  them  that  American  School  "Practical  Handbooks"  will 
now  be  sold  at  all  book  stores  is  going  to  send  lots  of  people  to  your 
store.  You  will  begin,  very  shortly,  to  have  call  for  these  books.  It's 
always  'Good  Business"  to  be  able  to  say  to  a  customer:  "Yes,  we 
have  it."  When  people  find  what  they  want  in  a  store  they  get  the 
"Return  Habit."  They  come  back  for  other  things.  They  become 
regular  customers. 


Better  Send  for  Catalogue — Now  ! 

But  you  can  facilitate  matters  by  selecting  titles  from  those  given  in 
the  reproduced  advertisement,  and  mailing  youi  first  order  at  once. 
You  will  be  agreeably  surprised  at  the  prices  at  which  we  will  bill 
yon!  You  will  have  plenty  of  margin  for  a  good  liberal  profit.  More 
than  you  can  make  on  any  other  handbooks  published— and  you  will 
be  giving  your  customers  greater  satisfaction.  Back  of  this  statement  is 
sixteen  years  satisfactory  selling  to  the  book  stores  of  the  United  States. 
With  your  first  order  we  will  send  you  our  complete  catalogue. 
Mail    the  order  to-day!  ! 


American  Technical, Society,  Publishers 

58th  Street  and  Drexel  Avenue  -  -  Chicago,  III.,  U.S.A. 


BOOKSELLER     AND      STATIONER 


57 


THE  TOY  AND  FANCY  GOODS  TRADER 

THE  PAPER  THAT  GETS  RESULTS 

No  Canadian  store  should  be  without  a  copy.     Brim  full  with  trade  information, 
items  of  interest    and   articles  of  considerable  help  to  you  in   your    business. 


SUBSCRIBE 
TO-DAY 


Per  Year 


$1.25 


Post  Free 


SEND  FOR 
SPECIMEN  COPY 


The  Toy  and  Fancy  Goods  Trader,  40-43  Fleet  Street,  London,  E.C. 


WHEN   we   announce   that   the   "Van   Dvke"    Is   the    Best 
pencil  we  have  produced,  every  stationer  knows  that  it 
must  be  one  of  exceptional  merit. 
Fifty  years  of  experience,-  coupled  with  the  best  efforts  of  our 
chemical  laboratory  in  the  conduct  of  varied  and  prolonged  ex- 
periments to  provide  what  is  essential  in  a  lead  we  would  call 
"our  best,"  have  resulted  in  the  "Van  Dyke." 

Absolute  smoothness,  an  unvarying  texture  and  a  wear-re- 
sisting durability— elements  so  necessary  in  the  ideal  drawing 
lead,  have  been  developed  to  an  unusual  extent,  and  the  "Van 
Dyke"  will  more  than  satisfy  the  most  critical  of  professional 
and  technical  users. 

No.  600  "Van  Dyke''  is  Hexagon  Shape,  Yellow  Polish,  with  lead  in  th.e 
following  degrees:   6B,   5B,   4B.   3B,   2B,   B,   HB,   P,   H,   211,   311,  4H,   5H, 
6H,  7H.         Quality  and  Accuracy  of  Degree  of  Lead  Guaranteed. 
We  shall   be  glad  to  submit   samples  and  interesting  prices  to   the  trade 

upon   request. 


Made  in  America  by 
The  Oldest  Lead  Pencil  Factory  in  America 


EBERHARD  FABER 


NEW  YORK 


C.  H.  JOHNSON 

CALL  LANE      -      LEEDS,  ENG. 

Manufacturer  of  the  Famous 


u 


Royal  Series  of  Games 

The  "Royal  Series"  are  the  best 
value  and  the  readiest  sellers  of 
any  games  on  the  market.  Very 
special  value  in  toy  books,  paint- 
ing   and    drawing     books,     etc. 


ENQUIRIES  INVITED  FROM  WHOLESALE  BUYERS 

Samples  will  be  on  view  at  the  British  Toy  Exhibition,  Royal  Agricultural  Hall,  London, 

March  16th  to  26th,  1915. 


58 


BOOKSELLER      AND      STATIONER 


BUYERS'   GUIDE 


The  Topaz  Pencil 

As  good   as   any   at   any   price. 
Better  than  any  at  the  same  price. 

HB,    H»    with    rubber    tips, 

HB,H,2H,3H,4H,B,2B 

without  rubbers. 

INDELIBLE  COPYING 

Medium  and  Hard. 
Write  for  Samples  to 

Warwick  Bros.  &  Ruttar,  Limited 

Wholesale  Stationers,  TORONTO. 


PAYSON'S  INDELIBLE  INK 


Trade  supplied  by  all  Leading  Wholesale 
Drug  Houses  in  the  Dominion. 

Received  Highest  Award  Medal  and  Diploma 
at  Centennial,  Philadelphia,  1876;  World's  Fair, 
Chicago,  1898,  and  Province  of  Quebec  Exposi- 
tion. Montreal.  1897 


YOUR  AD.  HERE 
WOULD  BE  READ 
BY  OVER  80%  OF 
CANADA'S    BOOK- 

SELLERS  AND 
STATIONERS. 


ART    SUPPLIES. 

Artists'   Supply  Co.,  77  York  St.,  Toronto. 
A.  Ramsay  &  Son  Co.,  Montreal. 

BLOTTING   PAPERS. 
The  Albemarle  Paper  Co.,  Richmond,  Va. 
John  Dickinson  &  Co.,  Montreal. 
Dawson  &  Sons,  W.  V.,  Montreal. 
BLANK     BOOKS. 
Boorum  &  Pease  Co.,  Brooklyn,  N.Y. 
Brown   Bros.,   Ltd.,   Toronto. 
Buntin,    Gillies   &    Co.,    Hamilton. 
VV„    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
National  Blank  Book  Co.,  Holyoke,  Mass. 
The  Copp,   Clark   Co.,   Toronto. 
W.  J.  Gage  &  Co.,  Toronto. 
Warwick  Bros.  &   Rutter,   Toronto. 
CHRISTMAS    AND    PICTURE    POST    CARDS. 
Dow  &  Lester,  Foresters  Hall   Place,  Clerken- 

well   Rd.,   London,  E.C., 
Alfred  Guggenheim,  529  Broadway,  N.Y. 
Birn  Bros.,   266  King  St.  W.,  Toronto. 
Menzies  &  Co.,  Toronto. 

Packard  Bros.,  329  Craig  St.  W.,  Montreal,  Que. 
Valentine  &  Sons,  Toronto  and  Montreal. 
T.  J.   Wright  &  Sons,   Ltd.,  Blackhorse   Lane, 

Walthainstow,  London. 
Samuel  A.  C.  Todd,  26  Bothwell  St.,  Glasgow, 

Scotland 
Raphael  Tuck  &  Sons  Co.,  Ltd.,  9  St.,  Antoine 

Street,    Montreal. 

CODE  BOOKS. 
The   American   Code   Co.,   83    Nassau    St.,    New 

York. 

CRAYONS. 
American  Crayon  Co.,  Sandusky,  Ohio. 
Binney  &  Smith,   New  York. 

EMBOSSING. 
Standard    Embossing   Co.,   36-38   Lombard    St., 

Toronto 

ENVELOPES. 
Brown  Bros.,  Limited,  Toronto. 
Buntin,   Gillies  &  Co.,    Hamilton. 
Copp,   Clark   Co.,   Toronto. 
W.,    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
W.   J.   Gage  &  Co.,   Toronto. 
Warwick   Bros.   &   Rutter,   Toronto. 

FANCY  PAPERS,  TISSUES  AND  BOXES. 
Dennison    Mfg.   Co.,   Boston. 
Menzies   &   Co.,   Toronto. 
A.    R.    MacDougall    &    Co.,    266    King    St.    W., 

Toronto. 

FOUNTAIN    PENS. 
Arthur  A.  Waterman   Co.,   Ltd.,   New   York. 
Mabie,   Todd   &   Co.,   Toronto. 
Sanford    &    Bennett    Co.,    51-53    Maiden    Lane, 

New    York. 
A.     R.    McDougall    &    Co.,     266    King    St.    W., 

Toronto. 
Paul  E.  Wirt  Co.,  Brown  Bros.,  Ltd.,  Toronto, 

Canadian    Agents. 

INKS,  MUCILAGE  AND  GUMS. 
Chas.  M.   Higgins  &  Co.,   Brooklyn,  N.Y. 
The  Carter's   Ink  Co.,   Montreal. 
W..    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
Stephens'    Inks,   Montreal. 
S.    S.    Stafford   Co.,   Toronto. 
•'Gloy,"    A.    R.    MacDougall    &    Co.,    266    King 

St.    W.,    Toronto. 
"Glucine,"    Menzies   &   Co.,    Limited,   439   King 

St.  W.,  Toronto. 

INDELIBLE     INK. 
Carter's    Ink   Co.,    Montreal. 
Payson's   Indelible   Ink. 
S.    S.   Stafford   Co.,   Toronto. 
H.  C.   Stephens,   London,  Eng. 
INKSTANDS. 
The  Scngbusch  Co.,  Milwaukee. 

LEAD   AND   COPYING   PENCILS. 
American   Pencil   Co.,   New   York. 
A.    R.    McDougall    &    Co.,    266    King    St.    W., 

Toronto. 

LOOSE     LEAF    BOOKS,    BINDERS     AND 
HOLDERS. 
The  Brown   Bros.,   Ltd.,   Toronto. 
Boorum   &   Pease   Co.,    Brooklyn. 
Buntin,   Gillies   &   Co.,    Hamilton. 
W..    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
The  Copp,  Clark  Co.,  Toronto. 
National   Blank   Book   Co.,    Holyoke,   Mass. 
Smith.    Davidson    &    Wright,    Ltd.,    Vancouver. 
Samuel   C.   Tatum   Co.,   Cincinnati. 
W.  J.  Gage  &  Co.,  Toronto. 
Warwick   Bros.    &   Rutter,   Toronto. 


THE  FAULTLESS  LINE 

OF  tOOSE  LEAF  METALS 

Most  complete  line  of  Ledger,  Sectional 
Post,  Solid  Post  and  other  Loose  Leaf 
Metals. 

On    request    to-day    our    Catalog    GC    and 
special    proposition. 

STATIONERS  LOOSE  LEAF  CO. 


342  Broadway 
203  Broadway 


Milwaukee,  Wis. 
New  York  City 


WANTED 

Any  of    the    original    editions  oi   the 
Jesuit  Relations. 

ROBERT  H.  DODD 


443  Fourth  Ave. 


New  York  City 


Standard 
Commercial  Works 

CANADIAN  UUSTOMS  TARIFF 
HAND  BOOK!  Enlarged  and  revised 
to  date :  .  •  .Price,  $1.00 

MATTE'S   INTEREST    TABLES   at   4 

to  10  per  cent Price,  $3.00 

MATTE'S   INTEREST    TABLES   at    3 

per  cent Price,  $3.00 

HUGHES'  INTEREST  TABLES  and 
book  of  days  combined,  at  3  to  8  per 

cent Price,  $5.00 

HUGHES'  SUPPLEMENTARY  IN- 
TEREST TABLES    Price,  $2.00 

HUGHES'  INTEREST  TABLES  at  6 
and  7  per  cent.,  on  folded  card, 

Price,   $1.00 

HUGHES'  SAVINGS  BANK  INTER- 
EST  TABLES,   at   3   or   3%   per   cent., 

each  on  separate  card Price,  $1.00 

BUCHAN'S    STERLING    EXCHANGE 

TABLES    Price,  $4.00 

BUCHAN'S  STERLING  EQUIVA- 
LENTS   AND    EXCHANGE    TABLES. 

Price,  $4.00 
BUCHAN'S  PAR  OF  EXCHANGE 
(Canadian)  Mounted  on  card.  Price,  35c 
THE  IMPORTER'S  STERLING  AD- 
VANCE TABLES.     From  5  to  100  per 

cent,   advance    Price,   $2.00 

IMPORT     COSTS.       A    new    Advance 

Table   Price,  $1.50 

THE  IMPORTER'S  GUIDE.  Advance 
Tables   Price,  75c. 

A  complete  catalogue  of  all  the  above  pub- 
lications sent  free  upon  application. 

Morton.Phillips  &  Co. 

PUBLISHERS 

116  Notra  Dama  St.  We.t      .*.       MONTREAL 

N.B.— Tha  BROWN  BROS.,  Ltd.,  Toronto,  earry 
a  full  line  of  our  publication*. 


BOOKSELLER     AND      STATIONER 


59 


BUYERS'  GUIDE 


When  Considering  School  Supplies 

write  ui  for  prices  on 

Paints,  Paint  Boxes, 
Brushes  and  Gen- 
eral Artists'  Sup- 
plies. 


Artists'  Supply  Co.,  *£XBF 

77  York  St.,  Toronto.  Can. 


Prompt,  Economic  and  Efficient  Ser- 
vice as  Agent  Offered  to  Canadian 
Booksellers  and   Publishers  by 

HENRY  GEORGE 

16-20    Farringdon    Ave.,    Farrinjrdon 
Street,   London.   Kne, 

Pick-up  orders  carefully  attended  to. 

Books  or  Periodicals  by  mail  or  case. 

WRITE  FOR  TERMS. 


CARBON   PAPERS   AND 
TYPEWRITER  RIBBONS 

Manufacturers  of  the  highest  quality. 
It  will  pay  you  to  give  your  customers 
the  best. 

J.  A.  HEALE  &  CO. 

06  JOHN  STREET  NEW  YORK 


When 

Writing 

Advertisers 

Kindly 

Mention 

This 

Paper 


LEATHER  AND  FANCY  GOODS. 

Brown    Bros.,   Ltd.,   Toronto. 

Warwick    Bros.   &    Butter,   Toronto. 
MAP     PUBLISHERS. 

Band,    McNally    &    Co.,    Chicago. 

The  Copp,   Clark  Co.,   Toronto. 

NEWS    COMPANIES. 

Imperial  News  Co.,  Montreal,  Toronto,  Win- 
nipeg. 

Toronto    News   Co. 

Montreal  News  Co. 

Winnipeg    News    Co. 

PAPER    FASTENERS. 

Ideal    Specialties    Mfg.    Corp.,    552    Pearl    St., 
New   York   City. 
PAPETERIES   AND    WRITING    PAPERS. 

W.,    V.    Dawson,    Limited,    Montreal,    Toronto, 
Winnipeg. 

Warwick  Bros.,  &  Rutter,  King  St.  and  Spa- 
dina  Avenue,  Manufacturing  Stationers, 
Toronto. 

The   Brown   Bros.,   Ltd.,   Toronto. 

W.  J.  Gage  &  Co.,  Ltd.,  Manufacturing  Sta- 
tioners,   Toronto. 

The  Copp,   Clark  Co.,   Toronto. 

Buntin,   Gillies  &   Co.,    Hamilton. 

Eaton,  Crane  &  Pike,  Pittsfield,  Mass. 

A.  R.  MacDougall  &  Co.,  266  King  St.  W., 
Toronto. 

PHOTO     MAILERS. 

Thompson  &  Norris,  Brooklyn,  N.Y. 
PLAYING     CARDS. 

Goodall's  English  Playing  Cards,  A.  O.  Hurst, 
Scott   St.,   Toronto. 

Consolidated  Lithographing  and  Mfg.  Co., 
Ltd.,    Montreal. 

U.  S.  Playing  Card  Co.,  Cincinnati.  O. 
PICTURE   FRAMES. 

Matthews  Bros.,  Ltd.,  7S8  Dundas  St.,  Toronto. 
PICTURE  POST  CARDS. 

Dow  &  Lester,  Foresters  Hall  Place,  Clerk- 
enwell    Rd.,   London,   E.C. 

Gilbert   Posit   Card    Co.,   54   W.    Lake  St.,   Chi- 
cago. 

Birn  Bros.,  266  King  St.  W.,  Toronto- 
Valentine  &  Sons   Publishing   Co.,   Montreal. 

T.  J.  Wright  &  Sons,  Ltd.,  Blackhorse  Lane, 
Walthamstow,  London. 

Raphael  Tuck  &  Sons,  Ltd.,  9  St.  Antoine 
.St.,   Montreal. 

SHEET    MUSIC. 

Anglo-Canadian  Music  Pub.  Assn.,  144  Vic- 
toria  St.,   Toronto. 

McKinley  Music  Co.,  150i-15  East  Fifty-Fifth 
St.,   Chicago. 

STATIONERS'   SUNDRIES. 

Brown  Bros.,  Ltd.,  Wholesale  Stationers, 
Toronto. 

The  Copp,  Clark  Co.,  Wholesale  Stationers, 
Toronto. 

W..    V.    Dawson,    Limited,    Montreal,    Toronto, 
Winnipeg. 

W.  J.  Gage  &  Co.,  Wholesale  Stationers, 
Toronto. 

Warwick  Bros.  &  Rutter,  Wholesale  Station- 
ers, Toronto. 

A.  R.  MacDougall  &  Co.,  266  King  St.  W.. 
Toronto. 

''nntin.   Gillies  &  Co.,   Hamilton. 

STORE   FIXTURES. 

Oscar  Onken   Co.,  262  Fourth  Ave.,  Cincinnati, 

Ohio.. 

STEEL     WRITING     PENS. 
John    Heath,    8    St.    Bride    St.,    B.C.,    London, 
Hinks.   Wells  &  Co.,  Birmingham,  Eng. 
Spencerian  Pen  Co.,  New  York. 
Esterhrook    Pen    Co.,    Brown    Bros.,    Ltd.,    Tor- 
onto,  Canadian   Representatives. 
A.    R.    MacDougall    &    Co.,    266    King    St.    W.. 

Toronto. 

STENCIL     BOARDS. 
The  M.  J.  O'Malley  Co.,  Springfield.   Mass 

TALLY   CARDS.   DANCE   PROGRAMMES. 
The   Chas    H.   Elliott   Co.,    North    Philadelphia. 

Pa. 
The   Drysdale   Co.,   Chicago. 
Verdier.  Ltd.,  18  Christopher  St.,  London,  E.C. 
Warwick   Bros.   &  Rutter.  Toronto. 
TYPEWRITER     RIBBONS     AND     CARBONS. 
Peerless  Carbon  Co.,  Toronto. 
"^ittag  &  Volger.  Park  Ridge,   N.J. 
The  A.   S.  Hustwitt  Co..  Toronto. 
J.    A.    Heale   &   Co.,    96    John    St.,    New    York, 

N.Y. 

TOYS. 
Faudels,   Limited,   Newgate   St.,   London,   Eng. 

TOY    MARBLES. 
The    M.     F.    Chrlstensen    &    Son    Co.,    Akron. 

Ohio. 
Akro  Agate  Co.,  Clarksburg.  West  Va..  U.S.A. 

WALL    PAPERS. 
■"'•""■ntonfs.    Ltd..   Toronto. 

STANDARD   COMMERCIAL  PUBLICATIONS. 
""orton.   Phillips   &  Co.,  Montreal. 


SPECIAL  OFFER 

Real  Photographic  View-Cards  of 
your  town,  glossy  or  dull  finish, 
sepia  or  black,  at  $1.50  per  hun- 
dred. All  we  need  is  a  picture  or 
card.  Negatives  25c.  Free  when 
six  or  more  views  are  taken. 

Alfred   Guggenheim  &  Co. 

529-533  Broadway,  New  York 


THE  "WANT  AD." 

The  "want  ad."  bas  grown  from  a 
little  used  force  In  business  life  Into 
one  of  the  great  necessities  of  the 
present  day. 

Business  men  nowadays  turn  to 
the  "want  ad."  as  a  matter  of  course 
for  a  hundred  small  services. 

The  "want  ad."  gets  work  for 
workers  and  workers  for  work. 

It  gets  clerks  for  employers  and 
finds  employers  for  clerks.  It  br'""__, 
together  buyer  and  seller,  and  enaoies 
them  to  do  business  though  they  may 
be  thousands  of  miles  apart. 

The  "want  ad."  is  the  great  force 
In  the  small  affairs  and  incidents  of 
dally  life.  * 


When  writing  to 

advertisers  kindly 
mention  this  paper 


60 


BOOKSELLER      AND      STATIONER 


Condensed    Advertisements 

MISCELLANEOUS. 

BOOKS— ALL  OUT  OF  PRINT  BOOKS  STJP- 

plied  no  matter  on  what  subject.  Write  us. 
We  can  get  you  any  book  ever  published. 
t lease  state  wants.  When  in  England  call  and 
see  our  50.000  rare  books.  Baker's  Great  Book 
shop,  14-16  John  Bright  Street.  Birmingham, 
England. 

ROBERT  H.  DODO,  FOURTH  AVE.,  AND 
30th  St.,  N.  Y.  City.  Dealer  in  rare  books, 
autograph  letters,  manuscripts.  Correspond- 
ence invited.  (tf) 
CROWLEY.  THE  MAGAZINE  MAN,  INC.,  3291 
3rd  Ave.,  N.Y.  City.  Wholesale  only.  Price 
book  on  request. 

FOR  SALE— BOOK,  STATIONERY,  CHINA 
and  fancy  goods  business  in  best  city  iu 
Western  Ontario,  established  over  fifty  years, 
store  can  be  leased  to  desirable  tenant,  good 
reasons  for  selling.  Those  interested  write 
for  particulars  to  Box  328,  Bookseller  and 
Stationer,  Toronto., 

HOTEL    DIRECTORY. 


yyj^wjimmmimmmmixAimimiMiwiv&iiy 


HALIFAX    HOTEL 

HALIF/lX,   N.S. 


ACCOUNTANTS    AND    AUDITORS. 


JENKINS  &   HARDY 

Assignees,  Chartered  Accountants,  Estate  and 

Fire  Insurance  Agents. 

15J  Toronto  St.  52  Can.  Life  Bldg 

Toronto  Montreal 


Christmas  Cards 

have  a  reputation 
for  Originality  and 
Excellence   in  Style 
and   Value. 


SAMUEL  A.   C.  TODD, 

Publisher, 
26  BO THWELL  STREET, 
GLASGOW,      SCOTLAND. 

Tl'.t  K.un  A  Ms  :     "YlH.KYIliK,     '•!  AStiOW." 


r^^^&ft<m^(^rXMX\\fKM^m^(i<m$fi<m<&fi 


Proves   How 
Profitable 
Carbon  Paper  OUGHT  to  Be 

Proves  it  through  better  sales, 
and  the  greater  frequency  with 
which  customers  return  for  more 
of  the  clean,  tidy,  durable  carbon 
— Whitedge  Efficiency.  You'll  re- 
alize just  how  profitable  carbon 
really  can  be  when  you  start 
pushing  aggressively  the  best  of 
all  carbons — Whitedge  Efficiency. 
Samples  and  dealer's  proposition 
for  the  asking. 

Made  only  by  H.  M.  Storms  Co. 
New  York.  U.S.A. 

THE     A.     S.     HUSTWITT     CO. 

44  Adelaide  St.  West     -     TORONTO 

Canadian  Distributors 


MADE  IN  CANADA 

MATTHEWS  BROS. 

LIMITED 
788  Dundas  Street  .*.  Toronto,  Canada 


OVAL  FRAMES 

For  CONVEX  and  FLAT  GLASS 

A  VERY  MUCH  BETTER  PRICE, 
BETTER  FINISH-BETTER   MAKE 


No.  22.     $60   Per   (iros» 


LIBERTY 
FOUNTAIN  PEN  CO-  N  Y. 


3PECIAL — like  to  make  big  money  on  a  special  line? 

In  appreciation  of  your  efforts  to  make  Liberty  Fountain  Pens  as  well  known  in  Canada  as  they  are  in  the  States,  for  a  limited 
time  only  we  are  making  you  a  Special  Offer  of  one  gross  for  $60.  These  pens  are  solid  gold,  pointed  with  Iridium,  and  the  work- 
manship on  the  barrels  cannot  be  surpassed  by  pens  of  higher  cost.  They  sell  regularly  at  $1.00  to  $1.50,  and  reckoned  at  this  rate 
you  will  see  the  gross  will  bring  you  a   profit  of  $S4  or  more  on   an   investment  of  only  $60. 

LIBERTY    FOUNTAIN    AND    GOLD    PEN    CO.,  69    Corrlaiult    Street,    NEW    YORK    CITY. 


LIBERTY 

FOUNTAIN  PEN_CO,.N-Y. 


No.  2   Safety,  $7  doz. 


John  Wanamaker  says  that  advertising  doesn't  jerk  — 
it  PULLS.  He  ought  to  know,  and  yet  some  men  think 
that  advertising  should  go  against  all  rules  and  prece- 
dents and  jerk  them  to  success  with  one  tremendous  yank. 


UOOKSELLE 


AND      ST  A   i    ! 


/ 


It's  volume  alone 
that  carries  the 
profit— 


There's  no  real  "velvet"  in  the. individual 
sale.  It's  the  continual  re-order,  the  in- 
cessant demand  that  carries  the  profit. 
To  stock  up  with  Blottings  of  doubtful 
satisfaction  is  to  definitely  lay  the  way  for 
poor  sales  and  poorer  profits.  But  once 
you   have   introduced 


"WORLD" 
BLOTTING 


to  your  customers  you  have  sown  the  seed  of  continual 
re-orders,  of  incessant  demand.  World  Blotting  is 
the  most  absorptive  blotting  known  to  the  commercial 
world.  Made  by  the  largest  manufacturers  of  blottings 
anywhere,  who  devote  their  whole  time  and  attention 
to  the  making  of  blotting  paper  exclusively. 

Wherever  folks  appreciate  quick-working,  satisfactory 
blotting  paper,  there  you'll  find  World  Blotting. 
Wherever  dealers  know  the  real  value  of  "volume"  in 
sales,  there  you'll  find  World  Blotting  prominently 
displayed. 

Make  the  hall-successes  of  the  past  year  point  the  way 
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VOL.  XXXI. 


PUBLICATION     OFFICE:     TORONTO,     FEBRUARY,      1915 


No.    2 


The 

Commercial 

Safety 

Ready  to 
Write 


Sell  the  Pens  That  Give 
Good  Service  at  the  Front 


A  dependable,  high  quality  "safety' 

fountain    pen    is    one    of    the    most 

appreciated  gifts  that   can  be  sent  to 

the  brave  men  in  the  trenches.  Mothers, 

sisters,   and    other    men's    sisters   know 

that  the   recipient  will  use  and  treasure 

any  one  of  the  various  styles  of 

SANFORD  &  BENNETT 

Fountain  Pens 


Display  these  well-known  pens  and  watch  your  sales  grow. 

You  know  that  every  pen  sold  will  net  you  a  good  profit. 

You  know  that  it  will  give  satisfaction  because  it  combines 
the  highest  quality  in  material  and  workmanship  with  popu- 
lar price,  and  many  improvements  over  other  pens. 

Write  for  prices  and  discounts. 

SANFORD  &   BENNETT   CO. 


51-53  Maiden  Lane 


NEW  YORK 


The 

Commercial 

Safety 

Sectional 
View 


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VENUS  PENCILS 


Venus  pencils  in  their  entirety  are 
made  in  America. 

Venus  pencils  are  guaranteed  to  be 
the  finest  in  the  world. 

The  17  degrees  (6B  softest  to  9H 
hardest)  cover  every  writing  and  draw- 
ing requirement.  Venus  pencils  are 
also   made  in  two   copying  degrees. 

Among  the  trade  the  supremacy 
of  "Venus"  has  become  generally 
recognized.  Venus  excellence  has  grown 
to  be  "taken  for  granted"  and  dis- 
missed from  the  mind. 

We  want  to  go  a  bit  further. 
We  want  every  user  of  Venus  pencils 
not  only  to  know  they  are  good, 
but  to  know  more  about  why  they 
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We  have  interesting  and  business-bringing 
"  dealers'  helps  "  which  assist  you  in  telling 
about  Venus  pencils. 

Ask  us  about  them. 


AMERICAN    LEAD    PENCIL    COMPANY 

220  FIFTH  AVENUE,  NEW  YORK 

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ENGLISH 

PLAYING 

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NEW  SERIES  of 

PATRIOTIC  LINES 

that  WIN  FAVOR 
at  SIGHT 

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in  addition  to  the  new  lines 
illustrated  herewith.  These 
cards  will  be  big  sellers 
with  the  Tourist  trade. 

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WRITE 

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FOY  BUILDING,  Front  St.  W.,  TORONTO 


GOODALL'S 
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THE    HOUSE    OF    THE    MISTY    STAR.  By  Dr.  A.   K.  Graves,  Author  of  "The   Secrets  of 
ZT. Z — ', .  it  the  German   War  Office,"       ---•-.       >,><   si  en 

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THE   SECOND  BLOOMING.  WORLD  POWER:  THE  EMPIRE  OF  CHRIST. 

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Englishman.                                                                            *» •"  Baptist  Church,  Toronto         ....      Net  $1.25 

THE  ENEMY.  THE     CANADIAN    WOMAN'S     ANNUAL    AND 

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PIfRwT;  P?Gn°F  TfTf                          .xoo  FATHER  FROG.     NeT^ 

By    Walter   A.    Dyer.     Illustrated         ...      $1.00  

THE  BRIDE  OF  THE  SUN.  WAR'S  WEAPONS. 

By   Gaston    Leroux,   Author   of   "The   Mystfry    ->t  Uv  H.^ir  ™„  r>0™it»      ni,.o+,<,t^^                           -k-i  .<  «« 

the  Yellow  Room,"  etc.        -        -        ...         >1  85  By  H10lf  von  Dewitz.     Illustrated        -        -        Net  $1.25 

THE  RETURN  OF  TARZAN.  MODERN  WARFARE. 

By    Edgar   Rice   Burroughs,    Author    of   "Tarzan  By    Henry    Smith    Williams,    M.D.,    LL.D.      Illus- 

of  the  Apes."        --------        $1.35  trated.,        --------      Net  $2.00 

ASHTON  KIRK,   SPECIAL  DETECTIVE.  THE    GERMAN   EMPEROR   AS    SEEN   IN    HIS 

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"Investigator,"    etc. $1.25  

BEFORE  THE  GRINGO   CAME.  By  Cnristian  Gaus              -       -       -               Net  $1.25 

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Devil,"  etc.         -              $1.36  THE  WAR. 

SPRAY    ON    THE    WINDOWS.  Perfect  short  histories,  fully  illustrated.  Bach,  Net  $1.00 

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THE    ROSE-GARDEN    HUSBAND.  By   Rev.   G.   Edmundson,   H.   Wickham   Steed  and 

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FRANCE 

New  General  Works  Germany. 

FORTY  YEARS  IN  CANADA  By    Walter   Alison   Phillips,   and   James    Wycllffe 

'  Headlam. 

By  Major-General  Steele,  C.B.,  M.V.O.,  late  of  the  ATTQTPTA  mTWPAPV    ATdTk   PrtT  ANTI 

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can    Constabulary;    Commander    of    Strathcona'e  By  H.  Wickham  Steed,  W.  A.  Phillips  and  David 

Horse Net   $5.00  Hannav 

Hall  Morocco Net  $7.50  uannay. 

BILLY  SUNDAY.  RUSSIA  AND  THE  BALKAN  STATES. 

By    William    T.    Ellis.    Author   of  "Men   and    Mis-  By   Sir   Donald   MaeKenzie  Wallace,   Prince   Kro- 

sions."        -        - Net  $1  50  potkin,   C.  Mijatovich  and   J..  D.  Bourchier. 

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BOOKSELLER      AND      STATIONER 


IMPORTANT  NEW  BOOKS 


SPRING 
1915 


SPRING 
1915 


May  20     History  of  Our  Fighting  Services,  Sir  Evelyn  Wood,  V.C. 

Feb.  25     British  Battles  on  Land  and  Sea,  2  Vols.,  Sir  Evelyn  Wood,  V.C. 

May     6     Rifles  and  Ammunition.  Ommundsen  and  Robinson 


Each 


TRAVEL. 

Feb.  18     Five  Years  Under  the  Southern  Cross,  Rev.  F.  C.  Spurr        .... 
Feb.  25     Through  Central  Africa  from  East  to  West,  Cherry  Kearton  and  James  Barnes 
Apl.    8     Woman's  Mysteries  of  a  Primitive  People,  D.  Amaury  Talbot        ... 


PUBLISHED  BY 

THE  HOUSE  OF  CASSELL 

FICTION. 

Jan.  14     Charity  Corner,  By  Andrew  Soutar     -        -        -        -        -        -      -        ...        .        .  .        $1.25 

.Ian.  28     The  Great  White  Army,  By  Max  Pemberton         -         -         -         -         -         -           -         -         .  -         $1.25 

Feb.     4     The  Thirty  Days,  By  Hubert  Wales      -        - .        .  .         $1.25 

Feb.  11     Time  O'Day,  By  Doris  Egerton  Jones        --.-....  $1.25 
Feb.  25     What  a  Man  Wills,  By  Mrs,  de  Vaizey       ------------        $1.25 

Mar.     4     The  Day  of  Judgment,  By  Joseph  Hocking        - ----$1.25 

Mar.  18     The  Story  Behind  the  Verdict,  By  Frank  Danby     -        -        -        -        ...         .        .  .        $1.25 

Apl.  15     An  Invitation  to  Romance,  By  Hugh  Walpole        -        -        -        -        -       -          -        -        -  -        $1.25 

Apl.  22     Marriage  by  Conquest,  By  Warwick  Deeping      - -  $1.25 

May  20     Conquest,  By  Olive  Wadsley         -        - -        -        -  -        $1.25 

ART. 

Mar.  11     Chinese  Pottery  and  Porcelain,  2  Vols.,  R.  L.  Hobson ...  $20.00  net 

Apl.  15     Great  Pictures  by  Great  Painters,  Vol.  II           --         -        -        -        -        -        -        -        -  $5.00  net 

May     6     Royal  Academy  Pictures  and  Sculpture,  1915,  Cloth,  gilt        ---....  $1.50  net 

do.                                  do.                              Boards    -        - $1.00  net 

GARDENING.      • 

Feb.  18     Gardening  for  Amateurs.  2  Vols.,  H.  H.  Thomas -       Each  $3.00  net 

Mar.  28     The  Book  of  Hardy  Flowers,  H.  H.  Thomas        -        -        -        -        -        -        -         -         -         -  $3.00  net 

MILITARY. 


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Apl.  22     The  Near  East  From  Within,  (Anonymous)          ------.         .         .         .  $4.00  net 

Feb.  18     The  Berlin  Court  Under  William  II.,  Count  Axel  Von  Schwering       -        -        -         ...  $4.00  net 

Jan.  28     Nelson's  Legacy,  Lady  Hamilton,  Her  Story  and  Tragedy,  Frank  Danby        -         -         -         -  $4.00  net 

Mar.  IS     Reminiscences  and  Letters  of  Sir  Robert  Ball,  Edited  by  Valentine  Ball        ....  $3.50  net 

Mar.  25     Wonders  of  Wild  Nature,  Richard  Kearton -         -  $1.50 

Mar.  25     Motor  Cycles  (New  Work  Handbook)         -        -        -        - .30  net 

May    4     Modern  Horse  Management,  Reginald  S.  Timmis -         -         -  $3.00  net 

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E.  W.  SAVORY,  Limited 

BRISTOL,  ENGLAND 


Christmas  Cards,  Calendars,  Pictures,  Post  Cards,  Local 
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Patriotic  Pictures,  Cards  and  Calendars.  New  samples  now 
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engraved  greetings;  wonderful  range  from  6oc  doz.  to 
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"De  Luxe"  Autograph  Stationery,  in  boxes,  from  $2.40  doz. 
boxes  to  $12.00  doz.  boxes.  The  most  salable  as  well  as  the 
most  beautiful  line  of  boxed  cards  published. 


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BUYERS    OF    TOYS.    GAMES    AND    ALLIED 

NOVELTIES 

should  make  every  effort  to  attend  the 

TOY  FAIR  and  MARKET 

(Wholesale    only) 

ROYAL   AGRICULTURAL   HALL, 
LONDON,  ENGLAND 

MARCH  16th  to  26th,  1915 


Huge  efforts  are  being  made  by 
Great  Britain  to  capture  the 
German  Toy  and  Games  Trade 
and  factories  have  been  opened  in 
almost  every  part  of  the  United 
Kingdom. 

The  productions  of  these  factories 

»    will  be  shown  under  one  roof  at  the 

TOY  FAIR   AND   MARKET 


NEW  MARKETS      NEW  MAKERS 

NEW  LINES 

A  UiNlQUE  OPPORTUNITY  FOR  BUYERS 


BOOKSELLER      AND      STATIONER 


NELSON'S 

HISTORY 

OF 
THE  WAR 

BY  JOHN  BUCHAN 


WITH  A  PREFACE  BY  THE 
EARL  OF   ROSEBERY,  K.G. 


In  Monthly    Cloth    Bound    Volumes 
Each  35  Cents 

This  is  NOT  a  magazine,  but  a  real 
cloth  bound,  well  printed,  fully  illus- 
trated series  of  BOOKS,  each  volume 
complete  in  itself. 

The  first  volume  from  the  Beginning 
of  the  War  to  the  siege  of  Namur  will 
be  published  in  Toronto  on  February 
20th. 

Order  now  because : — 

a — The  first  shipment  is  nearly  sold 
out,  although  not  yet  received. 
You  stand  a  chance  of  getting  a 
shore  if  you  act  promptly. 

b — It  will  be  extensively  advertised 
in  the  press  mid  through  the 
trade. 

c — The  terms  leave  a  liberal  profit. 

Thomas  Nelson  &  Sons 

95-97  King  Street  East         V         Toronto 

ESTABLISHED   1798 
London  Paris  Dublin  New   York 


EsteibrooK 

Pens  6 


Esterbrook 
Pens  are 
gene  rally 
known  as 
the  best  o  f 
their  kind.  If  you  push 
them  you  are  not  merely 
getting  the  profit,  you  are 
accumulating  prestige. 

Write  to-day  for  cata- 
log and  particulars  about 
our  display  cases. 

ESTERBROOK  PEN  MFG.  CO. 

New  York  Camden.  N.  J. 

BROWN  BROS..  LIMITED 
Canadian  Agents  -  Toronto 


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tend  the   sale   of   his   goods. 

Dissatisfaction  is  never  a  party 
to  the  sale  of 


(B 


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Eaton,  Crane  &  Pike  Co. 

Pittsfield,  Massachusetts 


BOOKSELLER     AND      STATIONER 


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dian people  know  this.  They  have 
used  them  before.  Thousands  have 
bought    direct   from   us,    by    mail.      In    the 


BUY 
r     THESE 


Practical  Handbooks 


FROM  YOUR 
DEALER       ^ 


A  FEW  OF  THE  TITLES  COMPRISING  OTJB 
PRACTICAL  HANDBOOK  SERIES 

Air  Brake $1.1 

Alternating  Current  Machinery      3.1 

Applied  Electrochemistry i.; 

Electric  Railways  1J 

Electric  Wiring  and  Lighting l.i 

Foundry  Work l.i 

Oas  Engines  and  Producers l.i 

Locomotive  Boilers  aud  Engines 1. 

Machine  Drawing 1., 

Machine  Shop  Work l. 

Pattern  Making    l. 

Power  Stations  and  Transmission l.i 

Refrigeration l. 

Steam  Engines i. 

Steam  Engine  Indicators  and  Valve  Gears   . .  1. 

Switchboards           i. 

Tool  Making i. 


If   your   rlealer   fin* 

i.i.nk  of  tli lt«  serioH  i 
order  it   for  you  «i 

j ipK 


the 


PRACTICAL  BOOKS  FOR  PRACTICAL  MEN 


Tlieap  bonks  wire  i 

I  Ion.    by   experts    \\ 

lutliorltles. 

They   are   so   elenr    tbut    tbe    licgimn 

«o    thorough    "lit    the    trained    work' 

s.   iirni'tlral   thnl    rhey   win    give   an 

IctlfP  of  the  Rnbjerlti  thut  thej    treat 


nderstdwl    tbem : 
Hirn     from     (liem 

working   know. 
re  Mm   hntli   time 


Tin--,    u»l    ..illy  «-..ver  t li«-   fNii.l-iiin-.Hiil   |.riucl|il.n   .,(  me«  li.uil. ;. 

ttL'leiice.    engineering    pi-artlee.    utid    bualnesn    tuinge.    but    ulx 

Iiresent    Hie    i.'test    <1  <v<- 1 n jtiueii t»    .mil    the    -nrc|.U'il    pruitlce    i. 

i  in-  most    su' .  i — .  i'ii  i    meti.  in  those  lines, 

TJiey     (five     men     a     jir.ictlcil     knowledge    of    pruetli-a]     Iblnj." 

which    enabled    l hem    lr.    think     more    .urnutclv    iiinl    to    wor 

more  efficiently:  nnd   they  compose  the  most   helpful. 

mid   runi|irv]icnsive  Reflet  of  horn*  uluily    taoofcw  over  put    npoi 

iln>    market 


hi.- 


AMERICAN  SCHOOL  OF  CORRESPONDENCE,  S8CV 


SI 


States   wo -conduct  regular  advertising  campaigns  and  sell  through  dealers.    In 
Canada   we   wanV'to  do  likewise— hence   this  advertising  campaign. 


You  Will  Be  Asked  for  These  Books 

This  aggressive  advertising  campaign,  direct  to  prospective  purchasers, 
informing  tbem  that  American  School  "Practical  Handbooks"  will 
now  be  sold  at  all  book  stores  is  going  to  send  lots  of  people  to  your 
store.  Yon  will  begin,  very  shortly,  to  have  call  for  these  books.  It  s 
always  "Good  Business"  to  be  able  to  say  to  a  customer:  "Yes,  we 
have  it."  When  people  find  what  they  want  in  a  store  they  get  the 
"Return  Habit."  They  come  back  for  other  things.  They  become 
regular  customers. 


Better  Send  for  Catalogue — Now  ! 

But  you  can  facilitate  matters  by  selecting  titles  from  those  given  in 
the  reproduced  advertisement,  and  mailing  youi  first  order  at  once. 
You  will  be  agreeably  surprised  at  the  prices  at  which  we  will  bill 
you!  You  will  have  plenty  of  margin  for  a  good  liberal  profit.  More 
than  you  can  make  on  any  other  handbooks  published— and  you  will 
be  giving  your  customers  greater  satisfaction.  Back  of  this  statement  is 
sixteen  years  satisfactory  selling  to  the  book  stores  of  the  United  States. 
With  your  first  order  we  will  send  you  our  complete  catalogue. 
-Mail   the  order   to-day!  ! 


American  Technical  Society,  Publishers 

58th  Street  and  Drexel  Avenue  -  -  Chicago,  111.,  U.S.A. 


WAR 


BOOKS    YOU    CAN    READILY    SELL 


BALLY   OF    THE   EMPIRE. 

Describing     the     Fighting     Forces     of    India 
Canada.  Australia   and   South  Africa. 
BRITAIN'S  GREAT   MEN. 

Vivid  stories  of  the  careers  of  Roberts,  Kitch 
ener,   French,   aud   others. 

ALSO  THE  STRAND  WAR  GAME  AND  TID  BITS  WAR  GAME 
T.   S.   SINNOTT,   93}   Church  Street,   Toronto,  Canadian   Representative  George   Newnes,    Limited,    London 


STANDARD    HISTORY    Or    THE    WAR. 

Official     despatches     of    General     Fren-ch    and 
staff. 

WAR   BOOKS  FOR  BOYS. 

Heroes   All— Gallant  Deeds   of  the   War. 
The  Boys'  Illustrated  Book  of  the  War. 


MADE  IN  CANADA 

MATTHEWS  BROS. 


LIMITED 

788'fDundas  Street   »       .% 


Toronto, ICanada 


OVAL  FRAMES 

For  CONVEX  and  FLAT  GLASS 

A  VERY  MUCH  BETTER  PRICE, 
BETTER  FINISH— BETTER   MAKE 


FOR  THINGS  UNUSUAL  IN 

GREETING  CARDS 

The  Name  DES  ARTS 

has  come  to  mean  much  among  the 
trade  who  demand  high-class  lines. 
Their  lines  of  greeting  cards  are 
now  being  shown  for  a  new  season. 
A  suggestion  will  bring  the  lines  to  you. 

DES  ARTS  STUDIOS,  Inc. 

HOLYOKE,  MASSACHUSETTS 


ARTISTS  MATERIALS 


We  carry  a  complete  line  of  Artists  Materials 

Agents  for  Winsor  &  Newton,  London.  Eng. 

A.RAMSAY  &  SON   C° 

EST'D.   1842.    MONTREAL. 


BOOKSELLER      AND      STATIONED 


:W/MKW//Wy//^^^^^ 


Leather  Foot  Balls 

At  Popular  Prices 

Inflatable  Balls 

In  Great  Variety 

Toy  Rubber  Balloons 

With  and  Without  Valve 

Decorated  and 
Whistling  Balloons 

With  Pictures  and  Mother 
Goose  Rhymes 


ANDERSON    NOVELTY 
RUBBER  COMPANY 

AKRON,  OHIO 

L.  G.  BEEBE,  Canadian  Representative 


•3      Foy  Building,  32-34   Front   Street  West,   Toronto,  Ontario 


EJa^y////////^^^^^ 


mE^zBBZB2&mMmmm2m2mmmzsmmmmMiBBMBm 


TOY  MARBLES 

The  Best  and  Most  Attractive 
Line  on  the  Market 

THE   SPRING    SEASON'S    BEST   SELLER 


kV^/^/^ 

Nine 

-  r^p©* 

Beautiful 

Attractive 

^^^^^^^■n^E.             ^ 

Designs 

Colors 

v@At# 

No  Two 

All  Sizes 

Alike 

GRR°E£NN     STRIPED 
£.u'ete        ONYX 

RED  STRIPED         GOLDEN         JADE        TURQUOISE 
CARNELIAN            YELLOW         GREEN     BLUE 

"AKRO  AGATE"  TOY  MARBLES 

Samples  and   Price  List  mailed  on  request 

THE  AKRO  AGATE  CO.,  Clarksburg,  W.  VaM  U.S.A. 

Manufacturers  of 

GLASS  BALLS  FOR  EVERY  PURPOSE 

Canadian  Representative: 

L.  G.  BEEBE,  32-34  Front  St.  West,  Toronto,  Can. 


mE!BZBBB^BZBB^Z2BZt&E&Z8Z2lEEZZZffifaBES2Z^B2^^E^. 


The  Oldest  and  Largest  Publishing 
House  in  Canada. 


NEW  BRIGGS  REPRINTS 


We  have  recently  added  to  our  already  long  list  of 
good  selling  reprints,  rive  new  titles,  which  are  sure 
to  be  good  sellers.     Here  they  are : 

T.  TEMBAROM. 

By   Prances   Hodgson   Burnett.     Our   of   the   best   selling 
high-class  novels  in  years. 

STOVER  AT  YALE. 

By   Owen   Johnston. 

THE  HEADQUARTER  RECRUIT. 

By   the.  Author  of  "The   Dop   Doctor." 

THE  DISASTER. 

By    Paul    Margueritte.     A   story    of   the    Franeo-Germaii 

war. 

PEG  0'  MY  HEART. 

By    J.    Hartley    Manners.      A    novelized    version    of    the 
popular   play   of  the  same  name. 

THE  BEST  OF  THE   WAR  BOOKS 

FROM  THE  TRENCHES— 75c. 
By  Geoffrey  Young'. 

IMPERIAL  ARMY   SERIES— 35c  EACH. 

Illustrated. 

1.  DRILL  AND  FIELD  TRAINING. 

2.  SIGNALLING. 

3.  FIELD  ENTRENCHMENTS, 
t.     CEREMONIAL. 

5.     MUSKETRY.  .303  and  .22  cartridge. 
3.03    and    .22    cartridge. 

NASH'S  WAR  MANUAL— 60c  NET. 

BRITAIN  AS  GERMANY'S  VASSAL. 

The  Book  that  caused  the  War.     By  General  Von  Bern- 
hardt    Paper,  50c.     Cloth,  75c. 

GERMANY'S  WAR  MANIA— 50c. 

With  an   Introduction   by   Viscount  Bryce. 

GREAT  BRITAIN  AND  NEXT  WAR— 25c  NET. 

By   A.   Conan   Doyle.     A  reply   to  Bernhardi's   "Germany 
and   the   Next   War." 

THE  LIFE  OF  FRIEDRICH  NIETZSCHE— 75c. 

By   Daniel   Halevy. 

TREITSCHKE  AND  THE  GREAT  WAR— 75c. 

By   Joseph   MoCabe.. 

GERMANY'S  MADNESS— $1.00. 

By  Dr.  Emil  Reich,  late  Professor  of  International   Law 
at  the  University  of  Vienna. 

CAN  GERMANY  WIN?— 35c. 

\n    Interesting    book    in    the    light    of    present    develop- 
ments. 

MY  ADVENTURES  AS  A  SPY— 35c. 

By   Baden -Powell. 

BISMARCK'S  LETTERS  FROM  THE  SEAT  OF 
WAR— 1870-1871— $1.00.     Illustrated. 

LIFE  IN  A  GERMAN  CRACK  REGIMENT— 35c. 

By  Baron   Von  Schlicht, 

The  above  will  be  sure  business  bringers  for  Spring. 
Have  you  stocked  up  yel  \ 


WILLIAM  BRIGGS 

PUBLISHER      .'.      TORONTO 


N 


10 


BOOKSELLER      AND      STATIONER 


GOODS  FOR  YEAR-ROUND  SELLING 

WITH  A  STEADY  GRIST  OF  PROFITS  FOR  THE  DEALER 


LINES  IN  STOCK  READY  TO  FILL  YOUR  ORDERS 


"Erie"   Art  Metal        "  Clinch "  Clips 
Wastepaper   Baskets     Metal  Rim  Tickets 
Letter   Trays 


Strong  Boxes 
Book  Ends 

Eye  Shades 
Ticket  Hooks 
Mixed  Pins 


Paper   Fasteners 
"Glider"  Clips 
Letter  Clips 
Drawing  Pins 
Erasers 
Sealing   Wax 


Holman 
Photo    Albums,    Scrap    Albums    and 
Post  Card  Albums 

"Aromac"  Fountain  Pens 
"Cameron"    Fountain    Pens 
"Waverley"  Fountain   Pens 
"Aromac"  Series  Steel  Pens 
"Aromac"  Series  Gilt  Pens 
' '  Waverley  ' '  Series  Steel  Pens 


and 


"Trussell" 
Loose     Leaf     Memos,     Diaries 
Price  Books. 
"Aromac"  Paper  Binders. 

"Smead"  Bandless  Filing 
Envelopes 

"Smigel's"   Desk   Pads 

Hampden      Hangers      for      Hanging 

Pictures 
"Gloy" 


fcnimlkM2MM^ 

SETS    OF     THREE    RINGS] 


THE  GILT- EDGE  LINE  FOR  PROFITABLE  SELLING 

"Trussell"  Loose-Leaf  Memos,  Price  Books  and  Diaries  are  the  thinnest  made  for  the  capacity, 
liieiit  and  get  a  handsome  graduated  display  case  free. 

Solid  oval 

rings, 
reducing 
wear  on 
sheets   to 
a  minimum. 
The    best 

selling 

book 

made. 


Buy  a  $20  assort- 


Simply  Bend  Back  to  Open 


U  UIL^UVLCU 

MEMOS 

ANOTHER  NEW  LINE 

The  most  compact, 
durable  memos  made. 
Three  rings  in  end 
open,  six  rings  in 
side  open.  Made  in 
all  styles,  including 
our  "Kut  Flush"  K 
Covers. 

Our  300  line  new  cat- 
alog No.  6,  Page-; 
30-35. 


The  K  covers  are  just  one  piece  of  solid  flexible  leather.  No  layers  to  separate — no  boards  to  break  or  warp — no 
lining  to  tear  or  break  away  from  the  cover.  The  metal  parts  are  guaranteed  (barring  abuse)  to  last  as  long  as 
the  covers. 

Made  by  THE  TRUSSELL  MANUFACTURING  CO.,  Poughkeepsie,  N.Y. 

A  COMPLETE  STOCK  CARRIED  IN  TORONTO 

HOLMAN   ALBUMS   FOR   PHOTOGRAPHS 

LOOSE  LEAF — LACED  TUBULAR— EXTENSIBLE  BACK 
BLACK  CARBON  LEAVES,  FLEXIBLE  and  FLAT  OPENING 
BLACK  CLOTH  COVERS,  LOOSE  LEAF 

Style    No.  Size  of  Leaf.  No.  Leaves.  Price,  Each. 


1151 

5V4 

x      7 

50 

$  .75 

1251 

7 

x    10 

50 

1.00 

1351 

11 

x      9 

50 

1.35 

1451 

10 

x    12 

50 

1.50 

2351 

9 

X    14 

50 

1.85 

1751 

11 

x    14 

50 

2.26 

Special — 

1131 

5*4 

x     7 

25 

.50 

1231 

7 

x    10 

40 

.75 

PACKED    ONE    IN    A    BOX. 

Extra  leaves  for  above  are  obtainable,  12  leaves  to  the  package,  at  15c,  24c,  30c, 
30c,   40c   and  45c,   respectively. 

These  Leaves  will  interchange  with  any  style  of  cover  in  same  size  book.  Ask  our 
traveler  to  show  you,  or  send  for  illustrated  catalogue  of  various  styles  of  paper-covered, 
cloth-covered,    imitation    leather,    and    leather-covered    Holman    Albums  for    Photographs. 

A.  J.  HOLMAN  COMPANY,  Manufacturers 
BLACK  CLOTH  COVERS  1288-24-186    Arch    St., Philadelphia 

This  is  the  line  of  Albums  par  excellence,  best  looking,  best  made — and  the  profits  are  liberal.  As  never  before 
the  public  will  be  extremely  selective  in  needs  and  requirements.  Goods  will  be  judged  in  the  balance  of  merit. 
Proven  quality  alone  will  stand  the  test. 

BE  PREPARED  TO  MEET  THE  VITAL  TEST. 
Write  us  for  catalogue  and  prices  on  any  of  the  above  li  nes.    All  in  stock  in  Toronto. 


Ar*        Ayr  rv/^Vf  If*  Alt         O        r*i"\  Canadian  representatives 

.    K.    MacDUUuALLi   cfc    LU.,   266  king  st.  west,  Toronto,  ont. 


BOOKSELLER      AND      8  T  A  TI()  N  K  R 


11 


"ARO-MAC"  LINES  ARE  STANDARDS  FOR  QUALITY 

THE  WISE   MERCHANT   FEATURES   GOODS   THAT  MOST  ADEQUATELY  MEET   CUSTOMERS'   NEEDS 


FOUNTAIN  PENS 


The  Waverley  —  Undoubtedly 
the  premier  fountain  pen  of  the 
^\  world.  The  last  word  in  effici- 
ency is  provided  in  its  twin  feed 
and  the  gold  flexible  top  bar  on 
the  nib.  That  patented-nib 
contains  half  again  as  much 
gold  as  any  other  nib  made  at 
the  price.  It  is  simple,  easy  to 
clean  and  there  is  nothing  to 
get  out  of  order. 

The  feed  is  especially  modeled 
to  take  an  exact  replica  of  the 
steel  pen  of  world-wide  use, 
"The  Waverley,"  and  just  as  the 
Waverley  is  pre-eminent  among 
4eel  pens,  The  Waverley  moun- 
tain Pen  is  a  leader  because  of 
its  outstanding  merits.  Have 
the  Aro-mac  traveler  demon- 
strate its  uses  and  advantages. 

"Aro-mac" 
Fountain  Pens 

Now  include  these  models: 

No.  1.     14k.    gold    iridium    point, 

retails  for  $1. 
No.  2.     The  same,  larger  nib  and 

barrel,  $1.50. 
No.  3.     Still  larger  nib  and  barrel, 

$2.00. 
No.  5.     Vest  pocket  safety,  No.  3 

nib,  $2.00. 
No.  6.     Self-filler,  No.  2  nib,  $2.00. 
No.  8.     Screw-propelling      safety, 

No.  2  nib,  $2.50. 

EVERY  PEN  GUARANTEED 

They  are  made  by  Macniven  & 
Cameron,  the  world-renowned 
makers  of  the  Waverley  Foun- 
tain Pen  and  Waverley  steel 
pens. 

A  Pen  for  Every  Purpose 

"ARO-MAC"  STEEL  PENS 

Are  of  the  highest  grade,  made  of  best  Bessemer 
steel  and  include  all  the  patterns  popular  with 
Canadian  users.  Samples  with  prices  will  be  sent 
free  to  any  dealer. 


CRAYONS 


Tin: 

Artco  Pastel 


J  ARSOKTSDCOL-OBS, 

TOR  SUPERIOR  PiSTfl    V.QRH. 
Cl«»n  "HI  Pracllwi  »Iki  u>«4 


CRAYEL 

First  in  Quality,  producing 
the  very  best  results.  This 
crayon  provides  the  trnde  with 
The  Best  Box  of  Wax  Crayons 
for  All    School   Uses. 


ARTCO  PASTEL 

3c  size,   7  colore. 

10c  size,  8  colors  (larger  crayons). 
Ideal  for  advanced  color  work  in 
paper  drawing  and  nothing  excels 
Artco    for    blackboard    use. 


As  nearly  dustless  as  it  is  possible  to  produce  crayons. 
The  dust  falls  to  the  floor  and  will  not  float  in  the  air. 
Makes  soft  clear  mark.  Erases  easily.  Tree  from  grit. 
Will  not  scratch  board.  Will  not  glaze.  Cleanest  to 
handle  and  by  far  the  most  economical  crayon  for  black- 
board use. 

A  25  gross  case  of  Omega  goes  as  far  as  100  gross  of 
common  chalk  crayons,  but  costs  less  than  half  as  much. 
Dealers  should  emphasize  these  advantages  and  the 
hygienic  qualities  of  Omega  Dustless  Crayons— there  is 
positively  nothing  injurious  in  them. 

THESE  HIGH  QUALITIES  HELP  OMEGA  SALES. 


CREST  LIGHT  CRAYONS 

as  now  supplied,  have  overcome  the  objection  to  hydraulic 
pressed  crayons.  They  mark  freely,  the  colors  are  brilliant 
and  do  not  smear.  Crest  Light  Crayons  are  hydraulic 
pressed,  which  makes  them  very  durable.  The  usual  rub 
and  blur  of  wax  crayons  is  entirely  obviated,  and  both 
paper  and   hands   are   kept   clean. 


A.  R.  Mac  DOUG  ALL  &  CO., 


CANADIAN  REPRESENTATIVES 

266  KING  ST.  WEST,  TORONTO,  ONT. 


I'.oo  KSELLER     AND      STATIONER 


Important 
Announcement 

A  new  line  of  Christmas 
Greeting  Cards 

MADE  IN  CANADA 


THE  H.P.  LINE  of  Christmas  Greeting  Cards 

is  made  with  the  very  finest  stock  throughout,  with 
Steel  Die  work  on  every  card. 

This  is  the  year  to  promote  Canadian  Industries  and 
buy  MADE- IN- CANADA  goods,  so  send  for 
Samples  and  quotations  to 

HAROLD  COPP 

33  Richmond  Street  West      V      TORONTO 

Sole   Selling   Agent 

A  trip  through  the  important  Cities  of  Canada  will  be  made 
with  this  line  at  an  earlv  date. 


SPECIAL 
ANNOUNCEMENT 


I  will  shortly  be  making  a  trip  through 
the  principal  cities  of  Canada  in  the  in- 
terests of  the  following  publishers  and 
manufacturers  :- 
i 
Messrs.  Blackie  &  Son,  Limited,  Glasgow 
Messrs.  Morgan  &  Scott      -     -      London 
Mr.  H.  A.  Coombs    -----  London 
Messrs.  Marr,  Downie  and  Co.,  Glasgow 
Mr.  John  W.  Farrington  -     -     -     Walsall 
The  H.P. Line  of  Christmas  C ards, Montreal 

The  above  lines  are  all  of  strictly  British 
or  Canadian  Manufacture  and  will  be 
well  worth  the  full  consideration  of  the 
Canadian  Trade. 

HAROLD  COPP 

Manufacturers'   Agent 

33  Richmond  Street  West      .*.      TORONTO 


You  Are 
In  Business 
For  Every 
Dollar  You 
Can  Make 


Write  us  for  particulars  regarding 
the  moneymaking  possibilities  of 
DAWSON'S  line  of  blank  books. 
It  costs  nothing  to  learn  what  we 
have  to  offer. 

Write  To-day. 


i^Dxw^iv 


Montreal 


Toronto  Winnipeg 


15  ()  OK  SELLER      AND      STATIONER 


13 


HALI  FAX  to  VANCOUVER 

BIRN  BROS.'  ART  PUBLICATIONS 


ENTIRELY 
BRITISH  MADE 


SET   THE    STANDARD    FOR   THE 
CHRISTMAS  GREETING  CARD  TRADE 


ENTIRELY 
BRITISH  MADE 


Standard  Goods  are  the 
Best  to  Handle 


DOMINION   SERIES 

A  large  variety  of  new  photographs  featuring  patriotic 
sentiments,  good  even  in  the  event  the  war  ends  this 
year.  A  magnificent  collection  of  booklets,  letters, 
calendars  and  postcards.  The  Beaver  and  the  Black 
Fox  are  introduced  most  effectively  in  some  of  the 
designs.  This  extensive  line  includes  Christmas 
letters  with  box  tops  showing  same  design  as  used 
on  the  letter  sheets,  also  a  fine  assortment  of  calen- 
dars. These  greeting  cards  may  be  ordered  with  blank 
inserts,  thus  providing  the  most  profitable  method  of 
handling  the  Private  Greeting  Card  business. 


HERALDIC   SERIES 

This  embraces  new  designs  introducing  the  shields 
of  the  different  provinces,  the  Dominion  Coat-of- 
Arms  and  those  of  some  of  the  chief  cities.  The  birch 
bark  effect  introduced  in  many  of  these  cards  is  a  per- 
fect imitation.  This  series  includes  Boxed  Letters, 
which  may  be  localized,  using  the  shield  of  any  pro- 
vince and  the  name  of  any  town. 


Local  View 
Christinas  Letters 

Orders  for  these  will  be 
filled  with  reproductions 
of  any  photo  of  town, 
street  or  building. 


Localized  Die-Stamped 
Christmas  Letters 
and  Folders 

Introducing  in  the  greet- 
ing, the  name  of  any 
town. 


IMPERIAL  SERIES 

Localized  folders  with  special  Canadian  views  and 
designs.  Name  of  town  on  each  card.  Some  fine  de- 
signs, introducing  the  Canadian  flag. 

GEM  SERIES.     Die-Stamped. 

To  retail  at  5c,  10c,  15c  and  25c— rail  hand  stamped  ami 
with  die-stamped  inserts.  A  wide  range  for  selection 
to  suit  all  tastes.  This  particular  line  includes  an 
especially  fine  line  of  Engagement  Calendars,  each 
page  artistically  decorated. 


Heather  Series 

Specially  designed  for 
Scottish  friends  and 
relatives. 


Autograph  Series 

A  meritorious  line  of 
Christmas,  New  Year 
and  Birthday  Greetings. 


oH  eanaSa-    Xtear  eaf3a3a 

(jSaugM  can     compare  Witfi  f£e<? 


One  of  the  Distinctive   1915  Issues  in   the  Dominion  Series 


CHRISTMAS  LETTERS 

In  sepia  tones  and  new  designs — a  large  collection 
30  numbers  to  sell  at  25c  a   box. 
24  numbers  to  sell  at  50c  a   box. 
6  numbers  to  sell  at  75c  a  box. 
(Die  stamped) 
Another    collection    of   Christmas    Letters    is    con- 
fined  to  those  to  sell  at  10c  each — also  New  Year 
and    Birthday    Letters   at   10c   retail. 


Dominion    Cabinet 
of  Note  Paper 

Hand  stamped.  An  at- 
tractive line  that  wlli 
sell   readily. 

Slip-in   Mounts  and 
Leaflets 

For  accommodating 
snapshot  views,  post- 
cards, etc.  A  fine  line 
to  sell  to  amateur 
photographers.  Three 
sizes:  "Snap  Shot", 
"Postcard"  and  "Cab- 
inet"— 10c,  15c  and  25c 
retail. 

Christmas   Booklets 

A  Large  Range  to  sell 
at  2  for  5c  to  25c  each. 

Across  the   Sea  Series 

To  send  friends  in  the 
Old  Land.  Cabinet 
with  Display  Tray,  an 
$11  assortment  of  cards 
to  sell  at  5c,  10c,  15c. 
20c  and  25c. 


Relief  Stamped 
Note  Paper 

Introducing  the  flags 
of  the  Allies  and  the 
motto:  "For  Peace  and 
Honor." 

Slip-in    Series 

This  is  a  line  that  can 
easily  be  made  an  es- 
pecially big  seller.  Pur- 
chasers can  insert  their 
own  cards  in  these 
C  h  r  is  t  m  a  s  greeting 
cards  to  sell  at  10c 
each — a  large  variety. 

Special  Book  of 

Birthday   Cards 

A  most  profitable  and 
handy  means  of  Taking 
Care  of  Thisi  Business. 

Etched   Greetings 

Six  in  a  box — 8  vari- 
eties, die  stamped  —  a 
line  for  high-class 
trade.  Excels  even  last 
year's  offerings  of  this 
popular   line. 


OTHER 
NOVELTIES 

TOY  BOOKS         and 

PAINTING    BOOKS 

to  sell  at  5c  each.  A 
good   assortment. 

THE  COIONE  L'S 
HAT 

Cocked  Hats  for  kid- 
dies with  pictures  of 
Kitchener  and  Jellicoe. 
Sells  at  5c. 

Just  the  thing  for  the 
nipper   playing  soldier, 

PICTURES. 

Views  of  Canadian  Life- 
aud    Scenery. 

Small    sizes,    5c. 

Larger  sizes,  10c, 
3    small    views    on    one 
mount,  10c. 

GIANT     POSTCARDS. 

Sepia  views  of  notables 
to  sell  at  5c  each. 

WAR    POSTCARDS. 

Order  an  immediate 
supply  of  these.  Best 
of  all  Best  Sellers  in 
Postcards. 


A.  R.  MacDOUGALL  &  CO. 


CANADIAN  REPRESENTATIVES 

9    266  KING  STREET  WEST,  TORONTO,  ONTARIO 


14 


BOOKSELLER      AND      STATIONER 


LOCAL   VIEW  POST  CARDS 
ADVERTISING  POST  CARDS 

IN  RUNS  OF  1000 

That's  our  specialty.  As  the  only  Post  Card 
concern  in  the  country  devoting  its  entire  effort 
and  attention  to  one-thousand  runs  we  offer  you 
unusually  satisfactory  service,  prompt  delivery 
and  best  possible  prices.  Supplied  in  Black  and 
White  Photogloss  and  in  our  rich  Autocolor. 

Send  to-day  for  samples  and  prices. 
Jobbers  wanted  everywhere. 

GILBERT  POST  CARD  CO. 


54  W.  Lake  Street 


CHICAGO 


UCKS 


THAOt    MARK 


TK»y  are  tke  MOSr 

WELCOME.  ARTISTIC 
e.r\d     UP-TO-DATE. 

USED  BY  ROYALTY. 


Booklets, 
Novelties 

and 
Post  Cards 

for 
EASTER 


RAPHAELTUCK&50N5  CO.  Limited 

9  5TANTOINE  STREET 
MONTREAL 


The  best  selling  line 
in  the  stationery 
store  is — 

WRITING  PAPER 

Isn't  that  right? 

Well  then,  why  not  lay  more  stress  on 
this  branch  of  the  business? 


THINK 


TALK 


SELL 


Give  your  customers  the  best  return  you 
can  for  the  money  they  spend  in  your 
store.  Thought  and  consequent  enquiry 
will  impel  you  to  concentrate  your 
efforts  upon 

COPP'S  FINE  LINEN 

AND 

COPP'S  KID  FINISH 

Then,  TALK  these  lines  to  your  customers,  in 
your  newspaper  advertisements  and  use  the  dis- 
play cards  we  furnish  for  window  displays  to- 
gether with  an  electric  display  sign  supplied 
free.     Aggressive  work  will  produce  big  results. 

These  papers  come  in  the  following  sizes: — 


SALISBURY 

$2.50  a  ream 
for  the  paper 


REGLNA 


LOUVAIN 

$5.00  a  Thousand 
for  the  envelopes 


Also  supplied  in  Papeteries. 


THE  BEST  OF  ALL  WRITING  PAPER 
PROPOSITIONS  FOR  CANADIAN  STA- 
TIONERS—A MADE-IN-CANADA  LINE 
EXCELLING     FOREIGN     COMPETITION. 

If  you  haven't  stocked  them,  book  your  order 
without  delay  and  share  in  the  harvest  that  will 
follow  the  aggressive  pushing  of  these  papers. 

The  Copp,  Clark  Co.,  Limited 

Portland  and  Wellington  Streets 
TORONTO 


BOOKSELLER      AND      STATIONER 


15 


I 

8 

8 
8 
8 
8 
8 
8 

8 

8 


8 
8 

8 


You  will  have  the  opportunity  in  the  four  weeks  beginning  March 
15th  of  laying  the  foundations  for  a  successful  1915  holiday  and  Christ- 
mas trade  by  attending  the  annual  holiday  goods  exhibition  of  this 
firm. 


The  holiday  trade  season  provides  "the  gold  at  the  end  of  the 
rainbow,"  particularly  for  the  merchants  engaged  in  the  book,  sta- 
tionery and  associated  lines.  You  can  add  materially  to  your  results 
in  those  last  weeks  by  laying  your  plans  now,  determined  to  score 
the  biggest  success  you  have  ever  had.  We  have  done  our  part. 
Now  we  are  ready  to  link  up  with  you  to  ensure  your  success. 

THE 

ANNUAL  SPRING  EXHIBITION 

OF  HOLIDAY  BOOKS  AND  IMPORT  NOVELTIES 

FOR    BOOKSELLERS,   STATIONERS   AND    FANCY   GOODS   DEALERS 

OPENS  MARCH  15th 


Write  in  making  a  definite  date  for 
vour  interests  and  ours. 


your  visit.    This  is  most  important  in 


While  this  is  before  you,  simply  drop  us  a  card  informing  us  as  to  what  date 
von  can  come.   Thus  vou  will  ensure  receiving:  the  vervbest  service  at  our  hands. 


This  year's  show  will  again  be  held  on  the  fifth 
floor  of  our  warehouse  at  Wellington  and  Portland 
streets,  and  it  will  excel  even  the  successful  exhibi- 
tion held  last  year,  when  dealers  were  able  to  see 
the  comprehensive  lines  and  make  their  selections 
under  far  better  conditions  than  were  possible  in 
the  days  when  sample  rooms  at  one  of  the  hotels 
were  engaged  for  the  annual  holiday  display.  Let 
us  again  emphasize  the  advisability  of  making  early 
arrangements  to  ensure  Most  Favorable  Circum- 
stances For  You. 


The  unusual  trade  conditions  brought  about  by  the 
war,  increase  the  importance  of  this  event  for  you. 
We  will  help  you  to  offset  the  untoward  effects  upon 
trade  and  our  co-operation  will  enable  you  to  make 
this  year's  trade  thoroughly  successful,  with  new 
lines,  and  new  ideas  that  will  enable  you  to  strike 
a  new  note  in  your  holiday  trade  creatine'  wider 
interest  and  consequently  more  sales.  Join  in  with 
us  for  our  mutual  advantage. 


yum 


TORONTO 


8 
8 
8 
8 

8 

8 
8 
8 
8 
8 
8 
8 
8 
8 


16 


BOOKSELLER      AND      STATIONER 


W»WW///////?777V777-/7777r/77W///W^ 


JOHN  MURRAY'S  MILITARY  PUBLICATIONS 


IMPERIAL    ARMY    SERIES    Based  on  Official  Manuals 

For  Officers  and  Men  of  the  Regular  Army,  the  Territorial  Force  and  Armies  of  the  Dominions. 

Written  by  Officers  of  the  Regular  Army.     Consistent  in  Principle  and  Method  with  the  Official 

Manuals. 

Methods    of    Training    clearly    explained.        Subjects    thoroughly    considered    and    conveniently 

grouped. 

Water-proof  Cloth  Covers.    To  fit  in  Tunic  Pocket.    With  Numerous  Illustrations. 

DRILL  AND  FIELD  TRAINING  MUSKETRY  (.303  and  .22  c»rtridBe) 

Based  on  Infantry  Training.    1914.         (4  Company   Organization  Elementary     Training       and       Practices,      Fire 

Attack,    Defence,   Outposts,   Scouting,    Bay-  Direction  and  Control,  Individual  and  Col- 

onet  Fighting,  Field  Sketching,  Fighting  in  lective  Field  Practices,  Machine  Gun  Prac- 


Wood  and  Villages,  Night  Operations,  etc. 

OIPMAI  r  I  *.?/""•  Based  on  Training  Manual — Signalling 

MvjlNALLlrNU.  part  jj,  1914. 

Morse  Code,  Semaphore,  Station  Work, 
Cipher,  Despatch  Riding,  Lamp  Signalling, 
Telephone  Cables,  Map  Reading,  etc. 

FIELD    ENTRENCHMENTS  (Spade  Work  for  Riflemen) 

Hasty  Fire  Cover,  Field  Entrenchments, 
Communications,  Obstruction,  Defence  of 
Villages,  Woods  and  Buildings,  Shelters,  etc. 


tices,  etc. 

CAMPS:     BILLETS:     Cooking:     Ceremonial 

Organization,  Routine  and  Sanitation  in 
Quarters,  Sentry  and  Guard  Duties,  Bugle 
Calls,  Inspection,  Bivouacs,  Cooking  in  Mess 
Tins,  etc. 

PHYSICAL    TRAINING       Junior  and  Senior  Course. 

Complete  Course  of  Physical  Exercises, 
Games,  Athletic  Sports,  Swimming  and  Life- 
Saving,  etc. 


JOHN  DICKINSON  &  COMPANY*  LIMITED 

MONTREAL:  216  Lemoine  Street  TORONTO:  77  Wellington  Street  West 


CANADIAN 
AGENTS 


JOHN  DICKINSON  &  COMPANY,  LIMITED 

beg  to  announce 

that  they  have  been  appointed 

Sole  Agents  in  Canada 

for 

SETTEN  AND  DURWARD,  Birmingham,  Eng. 

MANUFACTURERS   OF   STATIONERS'   SUNDRIES 


V//S///7////r/S/W////M//SS///S/?/S^^^ 


Book  and  Stationery  Trade  Tendencies  and 

the  Outlook 

Expressions  of  Opinion  From  Some  Leading  Canadian  Publishers  and  Wholesalers — Trade  in 
East  as  Good  as  Ever,  Prospects  Brightening  in  the  West. 


The  following  letters  came  in  response 
to  a  letter  sent  out  by  Bookseller  &  Sta- 
tioner asking  for  expressions  of  opinion 
as  to  trade  conditions  and  the  present 
outlook  for  Canadian  booksellers  and 
stationers.       Others    will    be      published 

next  month : 

*  *     * 

Hamilton,  Feb.  1,  1915. 
Editor,  Bookseller  and  Stationer. 

I  have  been  more  than  pleased  with 
the  volume  of  business  since  January 
1st,  and  look  forward  to  increased  ac- 
tivity and  confidence. 

Agricultural  products  are  in  unpre- 
cedented demand.  This  is  having  a  bene- 
ficial effect  on  all  the  smaller  towns,  and 
will  work  its  way  through  to  the  cities 
which  have  been  been  suffering. 

The  unsettled  conditions  caused  by  the 
war  would  hardly  warrant  a  development 
of  new  ventures,  unless  backed  by  ample 
capital,  but  I  can  see  no  reason  for  a 
man  with  an  established  business  to  feel 
any  uneasiness. 

A  leading  retail  stationer  of  this  city 
told  me  yesterday  that  his  business  for 
January  was  away  ahead  of  last  year, 
and  that  the  gain  was  steady,  every  week 
being  in  advance  over  the  same  week  a 
year  ago. 

Yours  very  truly, 

C.W.  GRAHAM, 

Vice-President  Buntin,  Gillies  & 

Co.,  Ltd. 

*  »     * 

Toronto,  Feb.  1st,  1915. 
Editor  Bookseller  and  Stationer: 

Replying  to  your  inquiry  regarding 
book  trade  tendencies  in  Canada,  trade 
during  the  past  summer  months  and  up 
to  November,  was  much  quieter  than  it 
lias  been  for  years.  The  usual  fall  rush 
took  place  in  December,  but  was  not  as 
pronounced  as  in  former  years.  War 
hooks  had  a  fair  sale,  but  of  these  so 
many  are  now  on  the  market  that  the 
bookseller  is  bewildered  and  does  not 
know  which  to  buy.  One  of  the  big 
books  just  issued  by  ourselves,  "Brit- 
ain as  Germany's  Vassal,"  by  Bern- 
hardt is  having  a  large  sale.  It  is  said 
to  have  had  a  sale  in  Germany  five  times 
as  great  as  that  of  "Germany  and  the 
Next  War.''  Again,  Treitschke  and 
Neitzsche.  the  other  great  exponents  of 
the  "Mailed  Fist,"  are  in  great  de- 
mand. Aside  from  the  war  books,  books 
of  fiction  are  not  being  bought  as  freely 


as  they  have  been  in  ihe  past.  The 
Christmas  sale  of  course  for  the  big 
books  was  good,  but  up  till  the  month 
of  December  there  was  not  a  great  call 
for  them.  We  find  that  Ontario  mer- 
chants have  had  good  business  and  a 
fair  number  report  an  increase  of  busi- 
ness in  the  year  1914.  There  is  no  use 
denying  the  fact  that  there  has  been  a 
falling-off  in  the  volume  of  business  in 
the  West,  but  in  Ontario  I  think  busi- 
ness is  just  as  good  as  in  previous  years 
— perhaps  business  in  Ontario  is  helped 
by  the  magazines  and  illustrated  papers, 
which  are  at  present  full  of  war  ma- 
terial. I  also  find  that  there  is  a  spirit 
of  optimism,  especially  in  Winnipeg  and 
Regina,  and  I  do  not  doubt  but  that  this 
same  spirit  of  optimism  will  spread 
rapidly  over  our  entire  country,  and  that 
trade  will  improve  steadily  from  now 
on.  • 

Yours    truly, 

E.   W.   WALKER. 
Manager  Wholesale  Dept., 


Toronto,  Jan.  30,  1915. 
Editor,  Bookseller  and  Stationer. 

We  believe  it  is  the  duty  of  every 
Canadian  manufacturer  to  the  full  ex- 
tent of  his  ability  to  keep  the  wheels  mov- 
ing here. 

Following  the  custom  of  recent  years, 
we  have,  during  the  last  week,  distri- 
buted a  bonus  based  upon  the  earnings 
of  the  year  to  all  our  employees  who 
have  been  with  us  twelve  months  or 
over. 

No   employee  has  been   dismissed   be- 
cause of  war  conditions.     No  wages  or 
salaries   have  been  reduced,   and,   while 
short  time  has  been  the  order  in  some  de- 
partments,  share   and    share   alike    has 
been  the  policy  of  our  company. 
Yours  faithfully, 
W.  J.  GAGE  &  CO.,  LIMITED. 
(W.  P.  Gundy,  Vice-President 
and  General  Manager.) 

•     •     • 
Toronto,  Jan.  30th,  1915. 
Editor,  Bookseller  and  Stationer. 

Speaking  for  our  own  house,  apart 
from  the  first  two  weeks  after  the  de- 
claration of  war  between  Great  Britain 
and  Germany,  we  have  had  record  busi- 
ness. September,  October  and  November 
17 


were  each  in  their  turn  records,  and  No- 
vember practically  doubled  the  best 
month  we  ever  had.  December  also  was 
well  ahead  of  the  same  month  last  year. 

Whilst  this  month  has  not  shown  a 
notable  increase  in  sales,  we  fully  anti- 
cipate a  good  year's  business.  At  any 
rate,  we  are  doubling  pur  selling  force  in 
anticipation. 

We  take  the  stand  that  business  will 
be  bad  at  any  time  without  the  applica- 
tion of  energy  and  ideas,  and  we  believe 
that  our  lines  have  all  the  qualities  of 
ready  sale  with  such  application. 
Sincerely  yours, 
J.  M.  DENT  &  SONS,  LTD. 

(Per  H.  Button,  Manager.) 


Toronto,  Jan.  30th,  1915. 
Editor  Bookseller  and  Stationer: 

Regarding  business:  We  cannot  for 
the  past  express  improvement  in  in- 
crease, but  for  some  time  now  the  out- 
look is  much  more  encouraging,  with  the 
retail  trade  showing  more  confidence  in 
giving  orders  for  goods  required;  and  al- 
though orders  are  not  large,  yet  they 
are  more  numerous,  and  showing  steady 
improvement. 

Yours  truly, 
THE  BROWN  BROS.,  LTD., 
Richard  Brown,  Pres. 


JUDGING  PAPER. 

It  is  a  common  failing  with  the  buyers 
of  paper  to  depend  almost  entirely  on 
the  watermark  when  judging  quality. 
That  the  watermark  is  one  well-known  is 
taken  as  sufficient  guarantee  of  its  qual- 
ity. For  the  majority  of  the  papers  made 
by  reputable  concerns  that  method  may 
be  just  as  good  as  any  other  for  the  un- 
initiated, the  honesty  and  fair  dealing  of 
the  dealer  may  be  relied  upon.  It  is  in 
the  best  interests  of  the  buyer,  however, 
that  he  should  know  and  have  a  less  hap- 
hazard means  of  judging  the  qualities 
and  characteristics  of  the  various  kinds 
of  paper. 

The  look-through,  rattle,  finish,  shade, 
feel  and  tear,  more  particularly  the  lat- 
ter, are  the  various  means  by  which  the 
expert  can  judge  of  the  make  and  qual- 
ity, not  to  deal  here  with  the  more  tech- 
nical methods  such  as  breaking  strain  or 
lateral  strain. 


18 


BOOKSELLER      AND      STATIONER 


The  MacLean  Publishing  Company 

LIMITED 


JOHN   BAYNE   MACLEAN 
H.  T.  HUNTER 


President 
General  Manager 


PUBLISHERS  OF 


Bookseller  and  Stationer 

and  Office  Equipment  Journal 

ESTABLISHED    1885. 

FINDLAY  I.  WEAVER  ....         Manager 

CABLE   ADDRESSES 

CANADA:  Macpubco,  Toronto.    ENGLAND:  Atabek,  London,  Eng. 
OFFICES 

Montreal  701-702  Eastern  Tp.  Bk.  Building.  Phone  Main  1255 
Toronto  -  -  143-149  University  Avenue.  Phone  Main  7324 
Winnipeg  -  -  34  Royal  Bank  Building.  Phone  Garry  2313 
New  York,  R.  B.  Huestis,  115  Broadway,  N.Y.  Phone  Rector  89il 
Boston  -  -  Room  733,  Old  South  Building.  Phone  Main  1024 
GREAT  BRITAIN— 

London    -    The    MacLean    Company    of    Great   Britain,    Limited, 

'    .  88  Fleet  Street,  E.C.    E.  J.  Dodd,  Director. 

Telephone  Central  12960.  Cable  Address:  Atabek,  London,  Eng. 

SUBSCRIPTION 

Canada,  Jl ;   United   States,  $1.50;   Great  Britain   and   Colonie*.   4a 

6d. ;   elsewhere  6s. 

PUBLISHED  MONTHLY 


Vol.  XXXI. 


FEBRUARY,  1915. 


No.  2 


Five — Ten — Fifteen   Cent   Business 

THERE  is  much  food  for  thought  on  the  part 
of  booksellers  and  stationers  in  the  success  that 
has  from  the  outset  attended  the  retail  enter- 
prises known  as  five,  ten  and  fifteen  cent  stores  and 
they  will  do  well  to  adopt,  so  far  as  may  be  feasible, 
the  same  plan  of  merchandising.  To  that  end  Book- 
seller and  Stationer  begins  in  this  issue  to  devote  a 
department  to  that  branch  of  trade  and  those  dealers 
who  will  take  advantage  of  the  information  and  sug- 
gestions which  will  be  presented  from  month  to 
month,  will  be  able  to^  add  to  their  volume  of  trade 
and  increase  their  ratio  of  profits  based  on  the  total 
volume  of  business  done. 

Bookseller  and  Stationer  is  ever  seeking  to  give 
,its  subscribers  an  editorial  service  that  will  help  them 
to  carry  on  business  more  profitably.  It  is  our  busi- 
ness to  do  this  and  the  nature  of  our  organization  is 
such  as  to  give  us  access  to  information  by  means  of 
co-operation  with  the  different  branches  of  trade  — 
manufacturing,  importing  and  jobbing,  that  makes 
it  possible  to  so  organize  our  efforts  as  to  present  in- 
formation that  is  available  for  retailers  through  no 
other  source.  » 

Bookseller  and  Stationer  has,  year  by  year,  been 
adding  to  the  service  given  to  its  subscribers  and  this 
year  will  make  the  paper  more  valuable  than  ever 
to  the  merchants  throughout  Canada  engaged  in  the 
book  and  stationery  and  associated  lines. 


They  will  be  well  advised  to  follow  this  new 
department  assiduously  and  should  act  immediately 
rather  than  wait  for  competitors  to  show  them  the 
way.    ACT  NOW. 

m 

Effective  Parcel  Post 

SINCE  the  introduction  of  the  Parcel  Post  System 
in  the  United  States  and  Canada  a  large  number 
of  original  selling  methods  have  been  adopted 
by  various  firms.  It  was  generally  known  that  the 
parcel  post  would  prove  a  boon  to  the  department 
stores  and  mail-order  houses,  and  that  many  natural 
advertisers  would   benefit   greatly. 

It  was  also  generally  known  that  a  great  many 
retail  firms  would  try  and  run  a  mail  order  depart- 
ment in  connection  with  their  local  business  but  it 
was  not  generally  thought  that  the  5-10-15-cent  stores 
would  enter  the  parcel  post  or  mail  order  selling  field. 

For  many  years  past  it  has  been  argued  that  the 
5-10-15-cent  stores  could  not  successfully  sell  by  mail 
and  yet  there  is  now  at  least  one  large  concern  adver- 
tising nationally  to  sell  by  parcel  post  and  this  is 
probably  the  signal  for  a  number  of  the  syndicate 
store?  to  launch  into  the  parcel  post  or  mail  order 
selhng  field. 

It  is  quite  true  that  the  5  and  10-cent  store  can- 
not sell  a  ten-cent  article  by  parcel  post  and  make  a 
profit  on  it,  but  the  plan  they  are  working  on  is  the 
selling  of  goods  in  groups,  the  cost  totalling  50c,  $1, 
$2.  etc.,  as  the  case  may  be.  A  catalogue  is  issued 
showing  the  various  groups  which  the  stores  offer. 

The  "selling  in  groups"  plan  for  retailers  is  to  be 
heartily  commended. 

The  result  of  the  new  departure  on  the  part  of 
the  5c-10c-15c  stores  will  be  watched  with  consider- 
able interest. 


Keeping  the  Trade  at  Home 

NO  better  time  could  present  itself  than  the  pres- 
ent for  the  conducting  of  a  Loyalty  or  Shop- 
at-Home  campaign.  The  people  seem  to  be 
in  the  mood  for  it.  If,  as  we  all  know,  there  are 
thousands  of  dollars  sent  out  of  certain  communities 
annually  to  help  enrich  mail  order  houses  in  the  dis- 
tant cities,  those  communities  are  that  much  poorer, 
— and  this  is  not  conducive  to  the  general  good  of 
the  country. 

The  first  essential  in  being  loyal  to  one's  country, 
is  to  be  loyal  to  our  next  door  neighbor.  By  helping 
him  we  help  the  country  maintain  its  stability.  If 
this  principle  is  carried  out,  it  will  cover  a  multitude 
of  sins.  This  is  a  matter  that  should  be  taken  up  and 
considered  by  the  people  all  over  our  country.  The 
Retail   Merchants'   Associations  should   unite   with 


1915  Resolutions  of  a  Live  Wire 

I  OWE  IT  AS  A  DUTY  TO  MY  WIFE  AND  FAMILY  AS  WELL  AS  TO 
MY  BUSINESS  TO  SECURE  A  NET  PROFIT  ON  EVERY  ARTICLE  I  SELL 
DURING  1915.  I  SHALL  ENDEAVOR  TO  SELL  EVERYTHING  AT  A 
PROFIT  AND  PUSH  THE  SALES  OF  ONLY  THOSE  GOODS  THAT  GIVE 
ME  A  FAIR  PROFIT  ABOVE  OVERHEAD  EXPENSES.— A.  L.  W. 


BOOKSELLER      AND      STATIONER 


19 


Farmers'  Institutes,  Farmers'  Clubs,  Women's  In^ 
stitutes  and  local  papers  to  work  out  the  best  solution 
of  this  important  problem  for  the  benefit  of  the 
people  in  general.  On  account  of  the  war,  conditions 
in  our  country  are  on  the  verge  of  a  great  change 
and  if  wisely  directed  the  machinery  of  our  industrial 
activities  will  run  more  smoothly  and  more  to  the 
advantage  of  all  the  people. 

A  better  understanding  of  trade  methods  and 
trade  possibilities,  both  by  the  merchants  and  their 
customers  will  establish  that  confidence  which  is 
necessary  to  carry  on  trade  and  commerce  in  the  best 
interests  of  the  people.  Misconceptions  and  wrong 
impressions  which  cause  nearly  all  the  friction  and 
discord  between  buyer  and  seller  will  disappear  when 
the  facts  are  understood,  and  this  can  be  brought 
about  in  a  large  measure  by  a  fair  criticism  of  the 
interests  of  both  sides.  Union  meetings  of  the  mer- 
chants and  the  various  institutions  which  are  for 
the  purpose  of  improving  local  conditions,  should 
take  place  in  every  town  this  winter.  To  stir  up 
the  desired  interest  in  the  community — possibly  a 
speaker  from  outside  who  is  well  posted  might  be 
secured  and  perhaps  in  connection  with  it  some  at- 
tractive entertainment  might  be  given. 

Bookseller  and  Stationer  would  like  to  see  a 
strong  lovalty  movement  in  this  direction  and  would 
be  pleased  to  give  assistance  if  possible.  Correspond- 
ence on  this  subject  is  invited. 


To  Prevent  Switching  Accounts 

A  CONCERN  on  the  verge  of  difficulty  or  actu- 
ally in  difficulty  will  invariably  try  to  conceal 
the  facts  respecting  its  condition  from  those 
who  are  most  entitled  to  know  its  actual  position. 

Frequently  this  can  be  quite  successfully  accom- 
plished, as  a  long  list  of  creditors  show,  Houses  be- 
come involved  for  fairly  large  amounts  and  tighten 
up  their  line  of  credit  with  a  debtor,  with  the  result 
that  he  seeks  other  suppliers,  and  these  other  sup- 
pliers, finding  other  houses  in  for  big  amounts,  in- 
variably ship.  When  switching  accounts  becomes  a 
practice,  it  is  one  of  the  sure  danger  signs  on  the 
credit  man's  road  to  ruin. 

Much  to  prevent  this  sort  of  thing  is  being  done 
by  credit  men  uniting  for  joint  protection  and  a 
great  deal  of  it  has  been  eliminated  by  the  develop- 
ment of  the  interchange  system  in  the  matter  of  the 
ledger  standing  of  country  merchants.  Nothing 
brings  a  credit  man  more  quickly  face  to  face  with 
the  real  facts  as  to  a  retailer's  position  than  a  grasp 
on  his  actual  position  in  the  eyes  of  other  credit  men. 
If  the  report  is  a  favorable  one,  confidence  is  restored  ; 
if  unfavorable,  joint  action  for  mutual  protection  is 
the  more  easily  secured. 


$665,000,000in  Savings  Banks—  A  Record 

DOES  any  merchant  imagine  that  because  pur- 
chasing has  been  curtailed  that  fundamentally 
conditions  are  not  sound  in  Canada?  Does 
anyone  imagine  that  the  falling-off  in  many  centres 
of  retail  buying  signified  just  that  much  depletion  in 
the  "surplus''  of  the  public?  Official  returns  show 
that  savings  deposits  in  Canadian  chartered  banks 
were  greater  at  the  close  of  1914  than  at  any  time  in 
Canada's  financial  history  —  $665,000,000  on  Dec. 
31,  1914,  compared  with  $626,000,000  on  Dec.  31, 
1913,  and  $625,000,000  on  Dec.  31,  1912. 


Measuring  Up  To  Capacity 

IT'S  a  good  thing  to  be  discontented  when  it  spurs 
a  man  on  to  greater  endeavor.     Keeping  up  to 

last  year  in  sales  is  standing  still,  so  the  merchant 
should  not  be  content  unless  his  business  increases. 
You  cannot  measure  the  value  of  inspiration  that 
comes  from  constantly  increasing  sales.  And  the 
way  to  bring  that  about  is  application.  Dig  in  and 
do  it — then  keep  at  it. 

Perhaps  you  as  a  merchant  do  not  know  as  much 
as  you  should  about  your  own  business.  Do  you? 
Take  an  inventory  of  yourself  and  your  qualifica- 
tions, as  well  as  of  your  merchandise,  and  follow  out 
the  idea  by  extending  the  investigation  to  your  staff. 
Perhaps  some  fault  of  your  own  is  preventing  a 
healthy  flow  of  inspiration  arid  interest  in  the  busi- 
ness of  your  assistants.  Personal  stock-taking  may 
show  you  that.  Perhaps  you  have  a  drone  or  two  in 
your  employ — it  will  pay  you  to  find  that  out.  Get 
:he  best  out  of  yourself  and  see  that  all  about  you 
measure  up  to  capacity. 


Editorial  Notes 

DON'T  WASTE  a  good  opportunity  to  advertise. 

*  *        # 

GOOD  WINDOW  trims  are  the  forerunners  of  sales. 

*  *        * 

THE   FINANCIAL   statement   is   essential   in   the 

relationship  between  Creditor  and  Debtor. 

*  *        * 

ASKING  FOR  a  financial  statement  is  a  business-like 
and  reasonable  request  and  merchants  should  so 
regard  it. 

*  *        * 

WHEN  A  customer  enters  your  store  do  you  look 
at  her  as  if  she  were  a  heartily  welcome  guest  or  an 

intruder  breaking  into  your  cash  drawer? 

*  *        » 

THE  MERCHANT  can't  pay  his  own  bills  if  he 
doesn't  get  his  money  from  his  customers.  But  the 
man  who  is  determined  to  pay  as  he  goes  is  going  to 
get  that  money.  He  should  make  up  his  mind 
firmly   to   meet   every    obligation     at   the   date   of 

maturity. 

■        •        • 

PAY  YOUR  bills  as  you  go.  Don't  shirk  this  all- 
important  duty.  Uneasy  lies  the  head  that  has  un- 
paid accounts  to  think  of.  The  trade  must  remember 
too,  that  when  the  war  is  over,  the  merchant  with  the 
brightest  future  will  be  the  man  who  has  kept  up  his 
payments  and  who  has  insisted  on  getting  his  money 

from  his  customers. 

*  •        • 

DURING  STRENUOUS  times  the  retailer  some- 
times has  to  act  strenuously  to  keep  his  finan- 
cial sails  trimmed  properly.  A  great  many  credit 
customers  must  be  ruled  with  a  firm  hand  or  eventu- 
aly  they  will  be  hopelessly  lost.  There  was  never  a 
time  when  the  retailer  should  watch  his  credits  so 

closely. 

*  •        • 

PLACE  A  TIME  limit  as  well  as  a  money  limit  on 
every  new  applicant  not  absolutely  known  to  be  able 
to  meet  every  debt  incurred,  and  never  err  on  the 
wrong  side  in  arriving  at  a  decision.  If  the  merchant 
gets  in  the  money  due  him  he  can  pay  his  own  bills. 
In  anv  event  he  should  keep  up  his  reputation  for 
meeting  obligations  at  maturity.  Remain  square 
with  the  wholesaler  and  manufacturer. 


Vital  Issues  in  Retailing 

Problems  of  Buying,  Selling  and  Advertising — More  Merchants  Fail  Because  of  Incompetence 

Than  Lack  of  Capital. 


THERE  are  many  merchants  en- 
gaged in  the  stationery  and  asso- 
ciated lines,  especially  in  the 
numerous  small  towns  and  villages  who 
come  under  the  classification  of  the 
small  retailer,  and  it  is  among  these 
that  incompetency  most  frequently  mani- 
fests itself. 

Bradstreet  says:  "More  small  re- 
tailers fail  because  of  incompetency 
than  lack  of  capital." 

In  addressing  the  Associated  Ad  Clubs 
of  America  on  the  subiect  of  The  Small 
Retailer,  Harvey  R.  Young  dealt  in  a 
most  informative  manner  with  the  prob- 
lems of  buying,  selling  and  advertising, 
and  it  was  with  that  Bradstreet  excerpt 
that  he  opened  his  address,  following  it 
up  with   this  significant  remark: 

' '  Statistics  prove  that  over  30  per 
cent,  of  the.  failures  among  retailers  in 
Canada  and  the  United  States  during 
1913  were  due  to  over-buying." 

Then  he  paid  some  attention  to  the 
wiles  of  certain  salesmen  who  persuade 
retailers  into  over-buying  by  such  in- 
fluences as  expressing  doubt  about  fu- 
ture orders  being  filled,  and  dwelling 
eloquently  on  the  bis  orders  for  the 
same  goods  placed  by  certain  stores  in 
other   towns. 

"Another  big  financial  e*rror  many 
small  retailers  make  is  their  failure  to 
take  cash  discounts.  Very  few  realize 
what  a  high  price  they  pay  for  the 
privilege  of  taking  full  time  on  their 
invoices.  For  instance.  1  per  cent,  in 
10  days  on  a  30  dav  bill,  means  18  per 
cent,  per  annum.  Example :  Invoice 
$1,000,  30  days  net,  1  per  cent,  for  cash 
in  10.  days.  If  the  merchant  pays  in  10 
days,  -  he  receives  $10  cash  discount 
which  in  effect  is  the  interest  the  whole- 
sale house  pays  him  for  the  use  of 
$1,000  for  the  20  days  unexpired  time. 
This  is  at  the  rate  of  18  per  cent,  per 
annum.  Proof:  The  interest  on  $1,000 
for  20  days  at  18  per. cent,  is  $10. 

The  value  of  discounting  one's  bills 
does  not  lie  only  in  the  amount  thus 
saved,  though  this  is  considerable  in 
view  of  the  fact  that  the  discount  rate 
is  so  much  above  the  banker's  rate 
for  money  that  it  would  be  a  good  in- 
vestment to  discount  even  if  the  money 
had  to  be  borrowed  for  the  purpose.  The 
prestige  which  comes  with  gaining  a 
reputation  as  the  firms  who  discount- 
their  bills  is  worth  a  great  deal.  The 
manufacturer  .  and  wholesaler  generally 
save  their  special  offerings  for  the  gilt 
edge  accounts  of  this  kind. 


The  Cost  of  Selling. 

Some  retailers  neglect  to  figure  selling 
or  over-head  expense  on  top  of  first 
cost.  I  venture  to  say  that  many  of 
them  if  asked  what  an  article  costs,  will 
say  for  instance  $18  a  dozen,  $1.50  a 
piece,  neglecting  to  add  their  per  cent. 
of  over-head  expense,  which  for  safety 
should  be  based  on  the  selling  price. 

For  example:  If  a  retailer  is  doing  a 
gross  business  of  $50,000  a  year  at  an 
expense  of  $10,000.  then  he  is  doing 
business  at  a  cost  of  20  per  cent,  on  his 
gross  sales'. 

If  he  pays  the  manufacturer  or  job- 
ber $1.00  an  article,  he  must  sell  it  at 
$1.25  to  recover  his  net  cost  of  doing 
business  and  the  retailer  who  figures 
otherwise  is  a  loser." 

The  Windows. 

The  speaker  then  took  up  that  im- 
portant phase  of  mercantiling — window 
display,  remarking  that  whereas  large 
successful  retailers  had  years  ago  learn- 
ed that  display  windows  and  cases  were 
a  big  asset,  whereas  even  to-day  many 
small  merchants  and  some  incompetent 
larger  merchants  overlooked  or  neglect- 
ed this  important  feature. 

"I  have  known  retailers  to  let  window 
displays  stand  one  to  four  weeks  with- 
out a  chanere  until  the  merchandise  be- 
came dusty  and  fly-specked — their  win- 
dow displays  and  advertising  seldom 
harmonized,  whereas  the  properly  con- 
ducted store,  makes  freauent  changes  in 
keeping  with  its  advertising. 

".Many  retailers  change  their  show 
window  displays  during1  the  busiest  hours 
of  the  dav.  when  the  streets  are  crowd- 
ed with  shoppers,  while  the  rightly  con- 
ducted store  engages  experienced  win- 
dow trimmers  to  make  these  changes 
over  night,  having  the  displays  ready 
for  business  in  the  morning.  Changing 
show  window  displays  during  shopping 
hours  is  much  like  taking  the  highest 
priced  salespeople  off  dutv  when  the 
store  is  full  of  customers. 

Of  course  I  realize  that  many  stores 
arc  not  large  enough  to  justify  the  en- 
gaging of  an  experienced  window  trim- 
mer. In  these  cases,  I  would  suggest  the 
proprietor  or  manager  giving  this  work 
personal  attention.  If  he  watches  the 
trade  papers  in  his  particular  line,  he 
will  secure  manv  valuable  ideas  of  how 
to  successfully  advertise  and  display  his 
merchandise.  , 

Out  of  11,143  small  retailers  in  the 
United  States  who  closed  their  doors  in 
1013.  it  is  claimed  over  half  of  them  did 


not  realize  the  necessity  of  proper  ad- 
vertising and  many  of  those  who  did 
were  at  times  careless  in  the  preparation 
of  their  copy,  and  thev  scattered  their 
appropriation  by  going  into  every  pub- 
lication, program  or  scheme  presented, 
thus  destroying  the  possible  and  profit- 
able effects. 

Some  small  retailers  advertise  just  be- 
cause their  competitors  do — considering 
it  a  necessary  evil.  They  buy  space  and 
prepare  copy  with  just  about  as  much 
pleasure  as  a  child  takes  castor  oil.  It 
seems  drudgery  for  them  to  furnish  copy 
or  even  make  suggestions  to  the  adver- 
tising solicitor,  who,  I  believe  in  many 
eases,  would  gladly  assist  in  preparation 
of  copy  if  requested  to  do  so.  Why 
some  retailers  when  called  upon  for  copy 
(according  to  contract)  look  up  in  dis- 
gust, saying,  "I  have  been  busy  buying 
goods,  taking  care  of  correspondence, 
I  haven't  had  time  to  write  an  ad,  I 
have  so  many  other  things  more  import- 
ant to  do."  The  result  is  the  solicitor 
finally  gets  "an  order  to  repeat  any  old 
ad.  and  possibly  a  slurring  remark,  "I 
may  as  well  throw  my  money  into  the 
sewer,"  yet  these  self  same  merchants 
wonder  why  advertising  doesn't  always 
pay. 

The  competent  merchant  and  his  sales 
organization  work  in  harmony.  Every 
sales-person  is  informed  of  what  has  or 
is  going  to  be  advertised  and  how  to 
properly  present  the  goods  to  the  shop- 
per. Nine  times  out  of  ten  the  incom- 
petent merchant  even  fails  to  notify  the 
sales-people  about  the  advertising — this 
brings  us  to  the  last  and  one  of  the  most 
difficult  problems  of  the  small  retailer 
to-day. 

Frequently  we  hear  it  said  that  the 
small  retailer  has  had  his  best  day.  I 
most  emphatically  disagree  with  any  one 
making  such  a  statement  because  I  think 
the  small  retailer  is  going  to  be  more 
necessary  than  ever,  consequently  more 
prosperous  and  more  successful.  But,  he 
will  have  to  concentrate — by  that  I 
mean  concentration  of  personal  service, 
closer  friendly  relations  with  cus- 
tomers." 

Mr.  Young  ended  his  address  with 
these  words:  "Personally  I  believe  that 
it  isn't  because  a  store  is  big  or  small 
that  it  succeeds.  It  is  the  personnel  be- 
hind it — there  isn't  any  magical  for- 
mula that  makes  any  business  a  success. 
Willing  -courageous  humans,  plentifully 
mixed  with  energy  and  briskly  stirred 
with  ambition — that  is  the  recipe." 


BOOKSELLER      AND      STATIONER' 


21 


Live  News  of  the  Stationery  Trade 

Gleaned  from    All    Parts  of  Canada 


John  Dickinson  &  Son,  Montreal,  have 
opened  a  branch  in  Toronto. 

J.  A.  Fisher,  bookseller  and  Stationer, 
Paris,  Ont.,  was  elected  a  director  of 
the  Paris  Board  of  Trade. 

The  stock  of  Murphy's,  Limited,  book- 
sellers and  stationers,  Sydney,  N.S.,  was 
badly  damaged  by  fire  recently. 

John  Dickinson  &  Son,  Montreal,  have 
been  appointed  sole  Canadian  agents  for 
Selten  Durward,  Birmingham,  England, 
manufacturers  of  stationers'  sundries. 

J.  E.  F.  Ansley  has  been  appointed 
Canadian  representative  of  the  Boorum 
&  Pease  Loose-Leaf  Book  Company,  and 
will  make  his  headquarters  in  Toronto. 

A  game  called  Allies  vs.  Enemies  or 
Military  500  (card  game  rules),  devised 
by  Adelard  Beaudett  and  Alva  Clarke, 
of  Winnipeg,  was  copyrighted  at  Ottawa 
in  January. 

A  series  of  depredations  have  recently 
been  committed  in  Medicine  Hat,  and 
the  Alberta  Book  Store  was  among  the 
victims,  the  thieves  getting  away  with  a 
small  amount  of  cash  there. 

George  Popham  is  now  associated  with 
W.  E.  Coutts,  manufacturers'  agent,  as 
traveling  salesman,  and  will  cover  the 
ground,  including  Eastern  Ontario,  Que- 
bec, and  the  Maritime  Provinces. 

W.  W.  Taylor,  who  has  for  the  past 
few  years  been  connected  with  Gundy 's 
book  and  stationery  store  of  St.  Thomas, 
has  severed  his  connection  with  that  firm 
to  enter  the  retail  drug  business  in  To- 
ronto. 

Simeon  Brubacher,  who  was  president 
of  the  Berlin  Office  &  Fixture  Company, 
died  at  the  Berlin  and  Waterloo  Hos- 
pital on  February  2nd,  succumbing  to  an 
attack  of  appendicitis.  He  was  in  his 
51st  year. 

Among  the  canditates  who  were  suc- 
cessful in  the  recent  municipal  elections 
were  E.  A.  Henry.  Kincardine.  Ont.,  and 
L.  A.  Randall,  Port  Hope,  Ont.,  both 
booksellers  and  stationers  and  both  of 
wdiom  were  elected  as  school  trustees. 

Geo.  Reynolds,  of  Hamilton,  succeeds 
to  the  drug  and  stationery  business 
formerly  conducted  by  J.  A.  Roberts  in 
Port  Dover.  Besides  books  and  sta- 
tionery, stocks  of  chinaware,  fancy  goods 
and  wallpaper  are  carried  in  this  store. 

The  wedding  took  place  on  Decem- 
ber 28,  in  Cincinnati,  of  Miss  Elizabeth 
Hobart,  to  Richard  B.  Carter,  of  Boston, 


head  of  the  Carter's  Ink  Co.  Mrs.  Car- 
ter is  a  daughter  of  Wm.  N.  Hobart,  who 
was  long  identified  witli  the  best  inter- 
ests of  the  intellectual  life  of  Cincin- 
nati, where  he  and  his  people  had  long 
resided.  For  years  he  was  president  of 
the  historic  May  Music  Festival  in  that 
city. 

The  Canadian  branch  of  Eaton,  Crane 
&  Pike  Company  has  been  moved  into 
new  quarters  in  the  same  building  occu- 
pied by  McLeod  &  Allen,  266-268  King 
Street  West,  Toronto. 

This  branch  is  now  in  charge  of  Frank 
H.  Palmer,  who  has  until  recently  been 
connected  with  the  Boston  office  of  this 
concern. 

Mr.  Palmer  has  had  an  extended  ex- 
perience in  the  fine  stationery  business, 
and  will  hereafter  visit  trade  circles 
throughout  Ontario,  Quebec,  the  Mari- 
time Provinces,  and  as  far  West  as  Al- 
berta. Heretofore  the  business  in  British 
Columbia  has  been  taken  care  of  through 
the  Canadian  office,  but  in  order  that  it 
may  receive  closer  attention  it  will  in 
future  be  visited  by  A.  E.  Gresham,  who 
represents  Eaton,  Crane  &  Pike  Co.,  in 
the  States  of  Washington  and  Oregon. 

These  changes  have  been  made  with  a 
view  to  improving  the  service  of  this 
concern  to  its  Canadian  customers. 

Bookseller  and  Stationer  extends 
congratulations  to  Mayor  George  Wil- 
liamson, Simcoe,  Ontario,  who  was  el- 
evated to  the  chief  magistrate's  chair 
in  that  town  in  the  recent  municipal 
elections.  Congratulations  are  extended 
also  to  the  following  booksellers  and 
stationers  who  are  elected  as  councillors 
in  their  respective  towns:  F.  C.  Hord, 
Mitchell,  Ont.;  David  House,  Niagara-on- 
the-Lake;  George  Moore,  Parry  Sound, 
Ont.;  E.  T.  Davis,  Tillsonburg,*  Ont. ;  C. 
T.  Taylor,  Port  Stanley,  Ont. 


TRADE  DOINGS  IN  MONTREAL. 

Montreal,  Jan.  30, — The  abandonment 
of  society  functions  has  seriously  affect- 
ed the  stationery  business  here.  No  big 
dance  orders  are  being  received  as  in 
former  years.  Dance  programmes  and 
place  cards  are  dead ;  tally  cards  are 
keeping  up,  and  playing  cards  have 
moved  exceptionally  well,  one  house  be- 
ing compelled  to  place  a  large  order  for 
a  fresh  supply. 

Business  in  valentine  cards  opened 
briskly  on  the  first  of  the  month.  The 
same   change   is  noticed   here   as  in   the 


case  of  Christmas  cards — that  the  old- 
fashioned  cards  have  had  their  day,  and 
given  place  to  those  which  are  neatly  en- 
graved. 

While  business  in  papeteries  was  ex- 
ceptionally good  at  Chi'istmas  and  New 
Year,  it  was  observed  that  the  demand 
was  mainly  for  boxes  ranging  from  50c 
to  $1.50.  It  seems  that  people,  especially 
now  that  the  holiday  season  has  passed, 
refuse  to  pay  $5  or  more  for  a  box  of 
writing  paper.  Several  stores  cleaned 
out  their  stocks  of  expensive  papeteries 
left  over  from  Christmas  at  half-price, 
losing  a  little,  but  glad  to  have  them  off 
their  hands,  free  to  devote  their  energies 
to  the  sale  of  lines  more  suited  to  the 
average  purse.  A  large  dealer  has  given 
orders  that  no  papeteries  are  to  be  pur- 
chased to  retail  at  a  higher  figure  than 
$1.50.  He  expects  to  do  a  rushing  busi- 
ness in  cheaper  lines. 

This  being  the  season  when  leases  are 
made  for  the  whole  of  next  year,  and  as 
there  will  probably  be  more  people  mov- 
ing this  year  than  ever  before  owing  to 
the  number  of  houses  and  apartments 
available  at  reasonable  prices,  there  is 
an  active  demand  for  lease  forms.  One 
stationer  on  Bleury  Street  draws  atten- 
tion to  this  fact  by  means  of  a  large 
poster  over  his  windows. 

The  same  demand  for  lease  forms  will 
be  felt  in  Ontario  later  in  the  year,  and 
this  business  is  worth  going  after. 

Judging  by  the  number  of  people  seen 
in  book  stores  during  January,  they  had 
very  little  to  complain  of.  Several  stores 
report  that  business  generally  is  only 
about  ten  or  fifteen  per  cent,  short  of 
what  it  was  last  year  at  this  period. 

There  is  an  active  demand  for  six  and 
sevenpenny  novels,  one  house  having  dis- 
posed of  about  fifteen  thousand  in  the 
past  year.  They  average  about  a  thous- 
and a  month. 

The  demand  for  military  books  con- 
tinues unabated,  and  one  store  which  is 
making  a  specialty  of  this  line  is  reaping 
a  little  harvest  by  constituting  itself  a 
sort  of  headquarters  for  books  on  mili- 
tary matters.  The  demand  for  Bern- 
hardi's  books  on  Germany  is  not  nearly 
as  heavy  as  it  was  a  month  ago,  and  the 
same  applies  to  most  books  of  this  na- 
ture. "Secrets  of  the  German  War  Of- 
fice," by  Graves,  is  in  good  demand  still. 

Interest  in  copyrighted  novels  has 
reached  a  very  low  ebb.  Among  the  best 
sellers  are  "The  Patrol  of  the  Sundance 
Trail,"  by  Ralph  Connor;  "Walls  of 
Partition,"  by  Florence  Barclay;  "Ar- 
cadian Adventures  of  the  Idle  Rich,"  by 
Stephen  Leacock.  and  "Odd  Fish,"  by 
R.  H.  Benson. 


22 


BOOKSELLER      AND      STATIONER 


-  J.  W.  K.  Merckle  has  just  rounded  out 
his  twenty-sixth  consecutive  year  with 
the  Thaddeus  Davids  Co.,  of  which  he  is 
president  and  general  manager. 

A.  Gottlieb,  54  S.  2nd  street,  who 
manufactures  paper  specialties  such  as 
shelf  paper,  doilies,  etc.,  on  an  extensive 
scale,  is  now  making-,  an  aggressive  effort 
to  develop  trade  in  Canada  and  has  ap- 
pointed L.  G.  Beehe,  manufacturers' 
agent,  as  Canadian  representative. 

Robert  Martin,  head  of  the  Canada 
Drug  and  Book  Co.,  of  Regina,  who  has 
been  Mayor  of  the  Saskatchewan  capital 
during  the  past  two  years,  has  just  re- 
tired. Mr.  Martin's  record  as  chief 
magistrate  of  this  fine  Western  city  of 
42,000  people.,  has  been  most  creditable 
in  keeping  with  the  marked  ability  with 
which  his  own  business  has  been  con- 
ducted. 

It  is  interesting  to  observe  that  Mr. 
MacDougall,  head  of  the  firm  of  A.  R. 
MacDougall  &  Co.,  has  just  entered  his 
twenty-fifth  year  on  the  road.  A  repre- 
sentative of  Bookseller  and  Stationer 
was  in  Mr.  MacDougall 's  office  when  he 
turned  up  in  the  mail  his  twenty-fifth 
commercial  traveler's  certificate.  It  was 
in  January,  1891,  that  Mr.  MacDougall 
started  out  on  the  road  for  the  firm  of 
Fitch,  Pattillo  &  Co.,  of  Truro,  N.S.,  and 
he  has  been  selling  to  the  retail  book- 
sellers and  stationers  ever  since  that 
time.  He  was  with  that  firm  eleven 
years,  and  then  started  in  business  for 
himself,  coming  to  Toronto  nine  years 
ago,  when  the  present  firm  of.  A.  R.  Mac- 
Dougall &  Co.  was  established. 

English  Pencil  Industry. 
The  English  lead  pencil  industry, 
which  is  receiving  a  notable  impetus 
through  the  war,  dates  back  to  the  early 
half  of  the  18th  century,  when  plumbago 
— which  hitherto  had  served  mainly  for 
the  manufacture  of  shot  and  crucibles — 
was  first  used  for  writing  purposes.  All 
the  black  lead  used  in  pencil-making  then 
came  from  Steathwaite,  which  enjoys  the 
double  distinction  of  being  the  rainiest 
village  in  the  British  Isles,  and  of  be- 
ing the  only  place  in  the  world  where 
pure  plumbago  may  be  found.  This  mine 
yielded  a  huge  fortune  to  the  Bankes 
family,  who  owned  it,  the  output,  in 
1813  amounting  to  31  tons  of  pure  plum- 
bago, which  realized  £105,000.  Twenty 
years  later,  foreign  graphite  began  to 
take  the  place  of  plumbago  in  pencil- 
making,  and  in  1850  the  Steathwaite 
mine  was  closed  down. 

Danish  Lead  Pencils. 
A  marked  result  of  the  war  has  been 
a  revelation  of  the  extent  to  which  even 
Great  Britain  has  been  dependent  upon 
German  or  Austrian  sources  of  supply  in 
articles  associated  with  paper  and  print. 
Britain 's   imports    of  lead   pencils   from 


those  countries  last  year  amounted  to 
about  £80,000.  A  writer  in  the  British 
and  Colonial  Printer  and  Stationer  says: 

"The  present  writer,  searching  in  a 
drawer  for  a  pencil  wherewith  to  make 
some  notes  for  this  article,  successively 
fished  up  three,  of  different  kinds,  one  of 
which  was  made  in  Bavaria,  another  in 
Austria,  and  the  third  in  America,  facts 
which  he  would  probably  not  have  no- 
ticed had  this  article  been  on  any  other 
subject  than  pencils. 

"The  number  of  firms  of  British 
pencil  manufacturers  can  be  counted  on 
the  fingers  of  one  hand,  and  not  all  of 
those  are  in  a  large  way  of  business,  so 
it  is  obvious  that  other  sources  of  sup- 
ply must  be  sought  for,  in  order  to  fill 
the  void  left  by  the  shutting  off  of  the 
German  and  Austrian  products. 

"Some  of  our  allies  in  the  war  may 
make  pencils,  but  if  so  we  have  yet  to 
hear  of  it,  so  that  in  the  meantime  we 
must  give  a  trial  to  the  productions  of 
neutral  countries.  American  pencils  are 
already  well  known,  but  Danish  pencils 
are,  we  think,  a  distinct  novelty  in  this 
country.  Hitherto  one  has  thought  of 
the  Danish  export  trade  to  the  United 
Kingdom  chiefly  in. terms  of  butter  and 
eggs,  forgetful  that  the  Danes  are  manu- 
facturers of  many  commercial  products, 
as  well  as  dairy  farmers." 

Then  follows  an  interesting  reference 
to  the  Copenhagen  concern  known  as  the 
Viking  Pencils  Works,  said  to  be  one  of 
the  most  industrial  establishments  in 
the  Danish  capital. 

a 

GALL  NUTS  SCARCE. 

A  general  increase  in  the  price  of  ink 
seems  imminent,  and  already  some  manu- 
facturers have  announced  that  they  have 
been  obliged  to  raise  the  price  or  to  re- 
duce the  size  of  the  package,  owing  to 
the'  increased  cost  of  manufacture 
brought  about  by  the  war.  Much  of  the 
supply  of  gall  nuts  for  commercial  pur- 
poses comes  from  Asiatic  Turkey,  and 
to-day,  on  account  of  the  European  con- 
flict, it  is  practically  impossible  to  get 
supplied  from  that  source.  This  fact 
alone  has  had  much  to  do  with  the  rise 
in  the  wholesale  price  of  ink.  Nuts 
which  sold  for  15  and  16  cents  a  pound 
previous  to  the  War  have  gone  up  to 
25  and  30  cents. 

Fortunately  there  seems  to  be  a  pretty 
good  supply  of  the  nuts  on  hand.  One 
large  firm  reports  a  supply  sufficient  to 
last  through  1915.  Then,  if  it  is  impos- 
sible to  get  nuts  from  Smyrna,  manufac- 
turers will  doubtless  fall  back  upon  the 
gall  nuts  which  come  from  China.  These 
are  of  an  inferior  grade,  but  they  answer 
the  purpose;  and  in  the  meantime  it  is 
not  unlikely  that  American  chemists 
may  make  experiments  with  a  view  to 
finding  a  substitute  for  gall  nuts  alto- 
gether.— Gever's  Stationer. 


POINTS   ABOUT  PENS. 

There  is  no  bargain  counter  for  foun- 
tain pens,  they  are  about  as  stable  a 
commodity  as  could  be  found;  of  course, 
we  are  speaking  of  good  pens.  These 
require  no  special  inducement  in  the 
way  of  discounts,  cut  prices  or  premiums 
to  sell  them. 

You  can  buy  a  fountain  pen  (so-called) 
for  the  magnificent  sum  of  25  cents;  you 
can  also  buy  cigars  at  two  cents  each. 
The  man  who  would  buy  the  latter  is 
the  man  who  would  buy  the  former.  In 
any  case  we  presume  he  is  getting  his 
money's  worth.  You  don't  expect  the 
fragrance  and  aroma  of  a  first-class  Ha- 
vana for  two  cents. 

Steel  pens  were  made  in  France  and 
England  towards  the  close  of  the  eigh- 
teenth century,  but  only  in  an  experi- 
mental way,  and  it  was  not  until  1830 
that  a  satisfactory  pen  was  produced. 


TWO-CENT   POSTAGE   ON 
LETTERS  TO  THE  FRONT. 

A  notice  of  vital  interest  to 
stationers  has  been  received  for 
publication  in  Bookseller  and  Sta- 
tioner from  the  Post  Office  De- 
partment at  Ottawa,  which  is  in 
the  nature  of  a  trade  boost,  en- 
couraging correspondence  with 
soldiers  at  the  front. 

An  official  announcement  was 
recently  made  to  the  effect  that 
an  average  of  twelve  thousand 
letters  a  day  are  mailed  to  Can- 
ada from  the  British  and  Can- 
adian soldiers  in  France  and  Bel- 
gium. It  is  reasonable  to  pre- 
sume, therefore,  that  a  similar 
number  goes  forth  daily  from 
Canada  to  the  soldiers.  The  vol- 
ume of  extra  sales  of  writing 
paper  and  envelopes  thus  brought 
about,  will  be  still  further  aug- 
mented by  this  encouraging  notice 
from  the  Post  Office  Department: 

"Arrangements  have  been  made 
whereby  the  ordinary  rate  of  two 
cents  per  ounce,  applicable  to  all 
letters  sent  from  Canada  to  the 
United  Kingdom,  will  apply  to 
letters  addressed  to  British  and 
Canadian  troops  on  the  continent. 
The  rate  on  ordinary  letters  from 
Canada  for  the  continent  is  five 
cents  for  the  first  ounce,  and 
three  cents  for  each  subsequent 
ounce,  so  that  this  extension  of 
the  two-cent  an  ounce  rate  to  let- 
ters addressed  to  our  soldiers  on 
the  continent  is  a  decided  reduc- 
tion in  favor  of  correspondence 
going  to  the  soldiers." 


1 


FIVE  TO  TWENTY-FIVE  CENT  BUSINESS 

Variety  Trade  News 


IIHJ 


HOW  TO  ATTRACT  WOMEN  BUYERS 

Special  sales  will  prove  a  gTeat  magnet 
for  crowds  in  connection  with  the  opera- 
tion of  a  good  live  5c  to  25c  department 
and  as  the  majority  of  the  customers  are 
women,  the  advertising  of  these  sales 
should  be  directed  chiefly  to  them.  Wo- 
men buy  quite  a  large  proportion  of  ar- 
ticles intended  for  use  by  men  but  of 
course,  in  stationery  stores,  where  office 
men    constitute   a   goodly   proportion   of 


means  of  advertising  in  the  newspapers 
and  using  that  most  effective  of  all  pub- 
licity methods — the  show  window — di- 
rect public  attention  to  a  special  sale  of 
5c  to  25c  goods,  the  effect  will  be  that 
the  women  shoppers  will  include  your 
shop  in  their  bargain  hunting  itinerary 
and  the  customers  you  attract  in  this 
manner  will  certainly  result  in  bringing 
others  especially  if  they  go  away  pleased 
with  their  purchases,  because  you  can 
do  no  better  advertising  than  sending  a 


plish    something    definite    in    organized 
selling  each  succeeding  week. 

The  result  will  so  benefit  your  busi- 
ness that  you  will  be  surprised  at  the 
remarkable  expansion  of  sales  that  will 
soon  be  manifested. 


HAIR  GOODS  AND  JEWELRY. 

The  proportion  of  book  and  stationery 
stores  in  Canada  in  which  such  special- 
ties as     ladies'     hair     ornaments     and 


Showing  an   Artistically   Arranged   Booth   Devoted  to  Hair  Ornaments.     Reproduced  from  "The 

5  and  10c  Magazine." 


the  buyers,  special  sales  could  occasion- 
ally be  arranged  on  a  plan  of  appealing 
particularly  to  men. 

Coming  back  to  the  question  of  sales 
having  women's  trade  especially  in  view, 
the  dry  goods  and  grocery  stores  of  your 
town  probably  have  a  special  bargain 
day  each  week  and  naturally  they  bring 
out  good  crowds  of  buyers.  The  easiest 
line  to  get  business  is  when  there^s  lots 
of    business    doing,    so    if    you    will    by 


satisfied  customer  away  from  your  store 
to  laud  your  goods  and  your  store  among 
her  friends.  If  she  gets  a  bargain,  de- 
pend upon  it  she  will  talk  and  every 
time  she  talks  your  store  will  receive 
favorable  advertising  among  other  wo- 
men who  will  thereby  be  induced  to  take 
special  notice  of  your  sales.  Thus  no 
month  will  be  a  dull  month  in  your  store 
as  long  as  you  are  alive  to  business. 
Set  about  making  plans  to  accom- 
23 


jewelry  are  sold  is  so  large  that  the  ap- 
plication may  be  made  general  but  the 
extent  to  which  these  goods  are  featured 
varies  very  greatly  in  these  stores.  The 
lines  making  up  these  and  other  goods 
are  so  productive  of  profits,  not  only  by 
the  margin  of  profit  itself  but  the  volume 
of  business  that  can  be  done,  that  every 
bookseller  and  stationer  would  be  well 
advised  to  give  this  department  extra 
attention.     The  business-pulling  value  of 


24 


BOOKSELLER      AND      STATIONER 


items  at  low  prices  is  so  great  and  the 
evidence  of  the  success  of  this  method 
of  merchandising  so  apparent  on  all 
sides — notably  the  big  syndicate  five-ten- 
fifteem-cent  stores;  that  the  course  of 
action  suggested  here  for  book  and  sta- 
tionery merchants  cannot  fail  to  com- 
mend itself  to  them. 

Bookseller  and  Stationer  would  strong- 
ly recommend  the  fitting  up  of  a  special 
department  or  booth  constructed  on 
liberal  plans  permitting  the  stocking 
there  of  goodly  assortments  of  various 
items  and  providing  for  the  most  effec- 
tive display  possible. 

The  illustration  which  is  presented 
here  affords  a  good  suggestion  for  the 
planning  of  such  a  department.  This 
illustration  is  reproduced  from  "The  5 
and  10c  Magazine."  This  is  a  picture 
taken  in  a  five  and  ten-cent  store  but  it 
is  eminently  suitable  for  use  as  a  sug- 
gestion for  Canadian  booksellers  and 
stationers  because  they  now  include  the 
goods  displayed  here  in  the  merchandise 
they  sell.  But,  with  a  more  extended  de- 
partment ond  concentrated  attention  to 
it,  they  can  wonderfully  expand  their 
trade  in  these  goods  which  should  play 
a  prominent  part  in  conducting  a  special 
5  to  25c  department. 


"A  9c  SALE." 

A  good  display  scheme  for  low-priced 
goods  coming  in  the  range  of  this  de- 
partment is  illustrated  by  the  "Mer- 
chants' Record  and  Show  Window," 
this  window  trim  showing  72  varieties 
of  small  items  priced  at  9c  each.  The 
principal  attraction  of  the  setting  was 
an  arrangement  by  which  wheels  across 
the  top  and  sides  of  the  background 
were  made  to  revolve  in  different  direc- 
tions. This  window  publicity  was  the 
means  of  making  the  "Special  9e  Sale" 
a  big  success.  •   I 


PROFIT  IN  EMBROIDERY  GOODS. 

There  are  many  retail  stationery  stores 
that  can,  and  some  of  them  already  do, 
handle   embroidery  goods   to   advantage. 

One  of  the  leading  art  embroidery 
houses  has  recently  brought  out  a  line 
of  package  goods  particular  lv  suitable 
for   the  retail    stationery   trade! 

Each  package  contains  a  cushion 
top  and  back,  every  diagram  les- 
son showing  exactly  how  to  work  the 
design  and  also  six  skeins  of  silk  floss. 
The  retail  customer  pays  only  for  the 
silk  at  the  regular  retail  price  of  25 
cents,  getting  the  cushion  top,  back  and 
lesson  free  of  cost. 

The  particular  advantage  of  selling 
the  package  is  found  in  the  fact  that  to 
complete  the  design  the  customer  needs 
10  or  12  additional  skeins. of  silk,  which 
will  bring  them  back  to  the  store. 


Making  the  Show  Windows  Count 

Intricate  Mechanical  Devices  to  Attract  Attention  Are  Not 

Necessary  for  Success — Show  Goods  Which  Will 

Themselves  Create  a  Desire  to  Buv. 


MAKE  your  windows  count  every 
day.  It  is  hardly  feasible,  of 
course,  t  o  change  windows 
every  day,  but  it  would  be  an  easy  thing 
to  have  one  or  two  new  items  put  in  each 
window  every  day  and  another  good  idea 
is  to  have  daily  changes  in  show  cards. 
thus  creating  "a  news  interest"  which 
will  get  people  in  the  habit  of  stopping 
at  your  window  in  the  expectation  of  see- 
ing something  to  interest  them,  different 
from  that  which  attracted  their  atten- 
tion the  last  time  they  passed  that  way. 
To  create  a  desire  to  buy  it  really  is 
not  necessary  to  attract  the  public  with 
something  out  of  the  ordinary  like  me- 
chanical contrivances,  curios  or  articles 
other  than  the  merchandise  you  wish  to 
sell.  A  curious  crowd  is  not  a  buying 
crowd,  but  a  good  crowd  attracted  by 
well-displayed  merchandise  will  bring 
dollars  into  your  store. 

Give  your  store  front  the  distinction 
and  refinement  that  is  a  modern  essen- 
tial of  success,  and  one  should  not  ne- 
glect or  forget  the  inside  displays  on 
showcases  and  counters.  It  is  impossible 
to  compute  the  amount  of  merchandise 
that  is  sold  to  the  customers  who  come  in 
for  other  goods  and  who  "just  happen 
to  see"  a  bargain.  Special  sales  of  other 
bargain  goods  at  regular  prices  can  be 
helped  a  long  way  towards  success  by 
cleverly  arranged  displays  inside  as  well 
as  in  the  windows  and  many  a  dollar 
reaches  the  cash  drawer  as  a  result  of 
an    impulsive    purchase. 

The  value  of  well-written  price  tick- 
ets .and  window  cards  should  not  be 
overlooked.  They  add  so  much  to  the 
display  and  cost  so  little.  It  is  your  best 
means  of  telling  about  the  price  of  the 
goods    attractively    displayed. 

One  of  the  most  important  aids  to  a 
successful  sale  is  a  good  window  display, 
in  fact,  it  misrht  almost  be  said  that  no 
sale  can  be  the  success  it  ought  to  be 
without  the  help  and  co-operation  of 
the  window  dres«er.  The  window  should 
have  a  stock  appearance,  liberal  quan- 
tities of  goods  should  be  used  and  have 
plenty  of  price  tickets  and  show  cards. 
A  good  idea  would  lie  to  have  tickets 
of  a  different  color  than  those  ordinarily 
used  in  the  store.  As  far  as  possible 
mark  the  goods  by  the  dozen  instead  of 
singly,  as  in  many  instances  dozens  can 
be  sold  where  only  one  or  two  would  be 
taken  if  marked  at  single  prices. 

So  many  lines  are  included  under  the 
general  term  of  fancy  goods  that  the 
window  trimmer  has  a  tremendous  scope 
in  producing  pleasing  and  artistic  effects. 


As  the  goods  are  generally  of  a  bright 
and  attractive  type,  few  if  any  outside 
decorations  are  necessary,  although  a 
background  in  which  mirrors  and  cur- 
tains of  plush  or  velvet  are  used  gives 
the  merchandise  an  appearance  which 
can  scarcely  be  secured  as  well  in  any 
other  way. 


L.  G.  Beebe,  manufacturers'  agent  of 
Toronto,  has  been  appointed  Canadian 
sales  representative  of  the  Anderson  No- 
velty Rubber  Co.,  of  Akron,  Ohio.  The 
line  includes  cloth-covered  rubber  balls, 
with  patterns  of  various  color  combina- 
tions, known  as  beauty  balls,  also  can- 
vas and  leather-covered  rugby  and  asso- 
ciation footballs,  as  well  as  tennis  balls, 
toy  balloons  and  other  rubber  special- 
ties  sold   bv   stationers. 


INCREASE  IN  FREIGHT  RATES. 

January  26th,  1915. 
The  Traffic  Department,  Toronto  Board 

of  Trade,  Toronto. 
Dear  Sir:— 

We  notice  that  the  railways  are  mak- 
ing application  to  the  Railway  Commis- 
sion for  an  increase  of  5  per  cent,  in 
freight  rates. 

As  chairman  of  the  Publishers'  Sec- 
tion, I  am  instructed  to  bring  to  your 
attention  the  fact  that  in  the  United 
States  the  classification  for  school  books 
is:  lei,  third  class,  and  el,  fifth  class, 
while  in  Canada  lei  is  first  class,  and  cl, 
third  class.  This  is  a  great  hardship  on 
booksellers  and  publishers  in  Canada, 
and  undoubtedly  this  would  be  not  only 
an  opportune,  but  the  proper  time,  in 
which  to  get  a  re-classification  made. 

Will  you  kindly  consider  this  as  offi- 
cial,   and    let    me   know   what   steps   the 
Board  of  Trade  is  taking  in  the  matter. 
Yours  truly, 

FRANK  WISE. 

Mr.  Wise  has  received  the  following- 
reply  to  the  foregoing  letter,  from  a 
member  of  the  firm  of  Clark  Bros.,  Win- 
nipeg: "I  beg  to  acknowledge  receipt  of 
yours  of  the  26th,  with  reference  to  the 
rate  on  books,  etc.  I  am  immediately 
taking  this  matter  up  with  the  Winnipeg 
Board  of  Trade,  asking  them  to  take 
action  immediately,  and  asking  if  pos- 
sible, in  conjunction  with  the  Toronto 
Board  of  Trade,  and  as  soon  as  I  hear 
from  them  I  will  keep  you  posted  regard- 
ing the  matter." 


IN  their  selling  plans  for  the  ensuing- 
year,  booksellers  and  stationers  should 
make  use  of  the  co-operative  sugges- 
tions   of    advertising    value     which    are 
offered  in  Bookseller  and  Stationer  from 
month  to  month. 

Keep  the  display  cases  full  of  new  de- 
signs, changing  them  regularly  and  fre- 
quently. 

Study  the  advertising  phase  of  busi- 
ness so  that  you  may  be  able  to  do  bet- 
ter work  for  your  customers.  Merchants 
are  frequently  called  upon  to  consider 
whether  their  business  is  as  good  as  it 
should  be.  This  does  not  mean  merely  in 
size.  Good  business  is  sooner  or  later  a 
big  business,  but  it  ought  to  be  good  be- 
fore being  big.  Many  a  dealer  is  putting 
so  much  effort  into  increasing  the  vol- 
ume of  his  sales  that  he  forgets  the 
surest  and  easiest  means  of  keeping  it, 
that    is,   quality   before   size. 

A  good  way  to  keep  up  the  interest  of 
the  public  in  a  store  is  to  conduct  a  con- 
test from  time  to  time.  There  are  many 
schemes  of  this  sort  to  choose  from  and 
among  the  specially  successful  ones  are 
those  which  are  made  to  appeal  directly 
to  children.  This,  of  course,  naturally  in- 
terests parents  as  well.  Jn  this  connec- 
tion, a  good  suggestion  was  recently  of- 
fered by  Frank  Farrington,  the  well- 
known  writer  of  articles  for  the  trade 
press  in  the  United  States.  He  said  a 
plan  that  brought  one  store  the  school 
trade  was  the  issuing  of  a  school  blotter 
to  school  children  the  first  day  of  school 
and  with  it  an  offer  of  a  series  of  prizes 
for  the  return  of  the  blotter  with  the 
picture  on  the  back  colored  most  suc- 
cessfully. The  same  writer  suggests  that 
the  stationer  who  first  gets  a  map  of  his 
town  reproduced  on  a  post  card  will 
make  a  hit  and  produce  a  good  seller. 

Many  other  good  schemes  will  readily 
suggest  themselves  to  the  alert  book- 
seller anrl  stationer  and  here  again  it 
will  pay  him  to  keep  in  close  touch  with 
the  trade  paper  in  order  to  benefit  by 
what  other  merchants  are  doing. 

A  cood  suggestion  to  the  trade  is  of- 
fered by  a  Philadelphia  publishing  house 
sendina  out  a  list  of  104  titles  of  books 
speciallv  suitable  for  boys  and  girls  be- 
tween the  aees  of  9  and  In.  They  make 
the  su<j«estion  that  this  list  be  posted  in 
a  conspicuous  part  of  the  store  with  this 
slogan  well  displayed:    "One  Good  Book 


a    Week    for    Girls    and    Boys    Between 
Nine  and  Fifteen." 

Cultivate  Confidence. 
it  is  most  important  that  the  book- 
seller and  stationer  should  retain  the  full 
confidence  of  his  customers.  To  lose  this 
confidence  is  to  lose  an  asset  greater 
even  than  the  stock  itself,  because  it  is 
upon  confidence  that  a  successful  busi- 
ness is  built.  Once  a  customer  comes  to 
distrust  his  local  dealer  he  is  not  likely 
to  continue  doing  business  with  him. 
Therefore,  it  should  be  the  constant'  en- 
deavor of  the  merchant  to  earn  con- 
fidence, which  cannot  be  bought  and  can- 
not be  accomplished  by  bullying.  The 
only  way  is  to  earn  it.  Truth  in  adver- 
tising will  do  much  to  spread  this  con- 
fidence just  as  dishonest  advertising 
will  destroy  it.  It  does  not  take  people 
long  to  distinguish  between  the  truth- 
ful advertiser  and  the  insincere  one. 
The  merchant  who  succeeds,  knows,  tells 
and  lives  the  truth. 

Faith  in  1915. 

In  calling  upon  a  book  publishing 
house  the  other  day  the  manager,  who 
was  just  then  opening  his  mail,  turned 
up,  with  one  of  his  letters  from  a  big 
mercantile  concern  a  little  enclosure 
with  these  words  reproduced  in  bold 
script  lettering: 


WE  BELIEVE 


1915 


CAN  BE  DONE 


It.  made  a  good  impression  on  the 
man  who  got  the  letter  with  which  it 
was  enclosed  and  appealer!  strongly 
enough  to  Bookseller  and  Stationer  to 
have  it  reproduced  for  the  benefit  of  the 
retail  booksellers  and  stationers.  May  it 
thus  spread  the  faith  in  1915  so  as  to 
help  in  making  this  year  a  successful  one 
with  the  trade  throughout  Canada. 


GETTING  STENOGRAPHERS' 
TRADE. 

Some     enterprising     stationers     have 
found  that  much  can  be  accomplished  in 
the   way  of  attracting  trade  by   consid- 
25 


eiation  for  the  fads  and  foibles  of  book- 
keepers and  stenographers.  One  retail 
stationer  in  an  Eastern  city  has  built  up 
a  big  business  in  typewriter  supplies  and 
smaller  articles  in  the  way  of  office  sup- 
plies by  keeping  in  close  touch  with  and 
showing  every  consideration  for  office 
assistants  and  stenographers,  the  result 
being  that  not  only  does  he  get  a  good 
lot  of  orders  in  the  calls  of  himself  and 
his  assistants  at  various  offices,  but  every 
day  many  orders  are  received  by  mail 
and  telephone. 


M  ove  OutThat  Dead 
Timber 

Curb  the  Desire  to  Get  Every  Cent 

You  Paid  For  Old  Goods— That 

Policy    Puts    Millstones   Pound 

Merchants'  Necks. 

Tli ere  never  was  a  store,  and  there 
never  will  be,  that  does  not  have  on  its 
shelves  merchandise  that,  for  one  reason 
or  another,  will  not  sell  at  the  figures  it 
was  originally  marked  at.  Either  it  is 
unseasonable  or  it  is  damaged;  it  is  out 
of  date  or  is  poor  value,  so  that  the  dear 
public  fights  shy  of  it,  and  it  remains  in 
the  store,  eating  its  head  off  and  pre-, 
venting  the  merchant  from  turning  the 
money  it  cost  into  more  money. 

In  considering  this  proposition  it  is 
well  to  remember  that  a  profit  cannot  be 
earned  until  the  goods  are  sold.  For  this 
reason,  if  merchandise  remains  on  the 
shelves  too  long  it  becomes  a  loser,  and 
the  longer  it  remains  the  more  it  loses, 
in  value  and  in  potential  profit.'  It  is 
wise,  therefore,  to  take  a  loss  as  soon  as 
possible,  have  the  agony  over  and  done 
with,  and  put  to  work  the  money 
secured.  Many  a  store  would  be  a  great- 
er money  maker,  would  cause  its  owner 
fewer  sleepless  nights,  and  in  general  be 
a  more  satisfactory  proposition  if  the 
"dead  timber,"  so  to  speak,  were  cut 
away. 


In  a  recent  letter  commenting  on  one 
of  the  recently  introduced  features  of 
Bookseller  and  Stationer,  T.  N.  Hibben 
&  Co.  said:  "We  keenly  appreciate 
every  move  you  make  to  increase  the 
usefulness  of  Bookseller  and  Stationer 
to  the  trade  generally." 


MCRAE  BROS.,  of  Prince  Rupert, 
B.C.,  in  their  campaign  in  con- 
nection with  the  recent  holiday 
trade  season,  issued  a  bulletin  under  the 
name  of  "McRae's  Holiday  Bulletin," 
consisting1  of  eight  pages,  9V2  x  12  inches 
in  size,  printed'  in  three  colors.  Signifi- 
cant statements,  prominently  brought  out 
on  the  introductory  page,  include  the 
following: — 

What  you  don't  want  is  dear  at  any 
price.  From  our  large,  new,  attractive 
stock  you  can  get  the  gift  that  fits,  at 
the  price  that  pleases. 

Gifts  will  be  wrapped  by  those  who 
know  how,  also  despatched  if  you  so 
desire. 

Special  attention  given  to  mail  or- 
ders. 

A  reproduction  is  given 
here  of  the  central  portion 
of  one  of  the  pages,  effec- 
tively featuring  toilet  sets. 
leather  goods,  art  brass 
goods,  etc.,  as  gifts  for 
ladies.  This  was  surround- 
ed by  illustrations  of  some" 
of  these  articles. 

There  is  also  a  page  of 
"Gifts  for  Men,"  intro- 
ducing books,  cameras, 
safety  razors,  fountain 
pens,  smokers'  sets,  loose 
leaf  books,  sectional  book- 
cases, pocket  diaries,  card- 
cases,  letter-cases,  wallets, 
shaving  sets  and  other  ar- 
ticles, and,  like  all  >the 
others,  this  page  is  amply 
illustrated.  Three  pages 
are  devoted  to  toys  with 
attractive  pictures  of  ar- 
ticles sure  to  appeal  to 
children.  A  special  book 
page  features  various  gift 
books,  latest  fiction  and 
books  for  boys  and  girls. 
Finally,  after  some  atten- 
tion to  Christmas  cards  and  different 
specialties,  a  boldly-displayed  announce- 
ment is  made,  introducing  pictures  of  a 
$65  Victrpla  and  a  $20  doll,  to  the  effect 
that'  every  dollar's  worth  of  goods 
bought  will  entitle  the  purchaser  to  a 
ticket  giving  a  chance  to  win  one  or  the 
other  of  these  articles. 

This  whole  Christmas  advertising  idea 
is   a    good    one,   and    other   dealers   could 


advantageously  keep  it  in  mind  for  use 
in  connection  with  their  publicity  work 
next  holiday  season. 

If  backed  up  by  good  newspaper  ad- 
vertising and  window  displays  good  re- 
sults will  be  sure  to  accrue  from  such  a 
campaign. 

"Advertising  is  the  education  of  the 
public  as  to  who  you  are,  where  you  are, 
and  what  you  have  to  offer  in  the  way  of 
skill,  talent,  or  commodity.  The  only 
man  who  should  not  advertise  is  the 
man  who  has  nothing  to  offer  the  world 
in  the  way  of  commodity  or  service." — 
Elbert  Hubbard. 

Here's  a  suggestion  for  introducing 
the  subject  of  printed  stationery  in  your 
advertising: 


TOILET  SETS  AND  MANICURES  IN 

Parisian  Ivory,  German  Silver,  Ebony,  Sterling  Silver, 
Gold  Plate. 

LEATHER  GOODS 

Glove   and   Handkerchief   Cases,  Hand  Bags,  Purses, 
Card  Cases,  Stationery  Cases.  Music  Folios. 

ART  BRASS  GOODS 

Jewel  Boxes,  Jardiniers,  Fern  Dishes,  Kettles,  Candle- 
sticks, Trays. 

Bridge  Sets,  Scissor  Sets,  Clocks,  Ebony  Brushes, 
Pin  Trays,  Copper  Kettles,  Chafing  Dishes,  Hand 
Mirrors,  Sewing  Sets,  Work  Baskets.  Fountain  Pens, 
Fancy  Stationery,  Souvenir  Spoon,  Broach  or  Hat  Pin, 
Pennants,  Books,  Bibles,  Hand  Bags,  a  Victor  Victrola. 


' '  Your  printed  stationery  is  your  ad- 
vance agent — let  it  truly  represent  you 
and  your  house." 

Sisyphus,  of  classical  legend,  had  the 
job  of  perpetually  rolling  a  stone  uphill, 
without  ever  reaching  the  top.  The  ad- 
vertiser who  suddenly  cuts  off  the  light 
of  publicity  has  often  just  such  a  job. — 
British  and  Colonial  Printer  and  Sta- 
tioner. 

26 


SOME  SANE  ADVICE. 

A  BROCHURE  issued  by  Morton 
Phillips  &  Co.,  under  the  title  of 
"Quality  Service,"  is  of  such  a 
strikingly  interesting  nature  that  Book- 
seller and  Stationer  feels  impelled  to 
reproduce  some  of  its  contents  which  are 
of  a  nature  applying  to  Canadian  busi- 
ness in  general,  which  the  firm  has  used 
in  more  effectually  presenting  its  own 
particular  proposition. 

For  instance,  in  the  introduction  head, 
"Dreams,"   occurs  this  paragraph: 

"While  our  neighbors  have  been 
dreaming  of  rainbow  chasing  and  the 
'pot  of  gold,'  the  Canadian  Manufac- 
turers and  Merchants  have  assumed  a 
more  modest  and  reasonable  ambition, 
and  one  that  bids  far  to  be  realized,  as 
it  deserves  to  be,  that  is,  to  know  one's 
own  country  better,  and  to  develop  Can- 
adian Industry  and  resources,  with  Can- 
adian enterprise  and  capital,  for  the 
benefit  of  the  Canadian  public." 

Other  striking  paragraphs  are: 

"BUSINESS  AS  USUAL  and  its  twin 
slogan,  MADE  IN  CANADA,  have  been 
adopted  as  the  business  mottoes  of  all." 

"The  average  Canadian  has  come  to 
realize,  too,  that  the  men  who  have  in 
the  past  tried  to  rouse  us  to  a  sense  of 
our  responsibilities  by  instilling  the 
Canada  First  principles,  were  wise  in 
their  generation,  had  we  paid  more  at- 
tention then,  we  would  be  in  a  better 
position  to-day." 

"All  the  indications  point  to  unparal- 
leled prosperity  in  the  near  future.  Re- 
member that  German  competition  is  elim- 
inated in  many  lines  never  to  re-appear 
if  Canadian  manufacturers  will  seize  the 
opportunity  at  hand." 

A  motto  given  prominence  in  the  book 
is  "Business  may  be  depressed — don't 
let  it  stagnate, "  and  the  final  admonish- 
ing is  "BE  PREPARED  for  a  greater 
volume  of  business  in  1915." 


BUILD   ON   WHAT   YOU   KNOW. 

Any  business  is  like  a  bridge  that  is 
building.  You  must  anchor  your  struc- 
ture to  a  foundation  of  experience  and 
knowledge  and  rivet  home  each  mem- 
ber as  you  add  it.  To  carry  your  span 
safely  across  the  new  and  untried,  build 
on  what  you  have  proved — build  on  what 
you  know. — System. 


^TD.?dwan<^g 


BEFORE  delving  into  this  lesson  I 
would  urge  all  of  you  who  have 
definitely  decided  to  follow  this 
«ard-writing  series  to  ask  yourselves 
this  question:  "Have  I  mastered  the  les- 
ion set  forth  in  this  paper  a  month 
.ago?" 

Can  you  honestly  say:  "Yes,"  or  is 
the  answer  "No."  You  know  better 
than  anyone  else  whether  you  have  be- 
come master  of  all  the  lines,  curves  and 
figures.  You  also  know  that  if  you  have 
not  you  are  the  only  one  who  is  going 
to  lose  thereby.  If  there  is  any  doubt 
in  your  mind  show  your  work  to  your 
employer  or  some  other  competent  per- 
son, and  let  him  say  whether  it  comes 
up  to  the  standard  shown  in  chart  No. 
I.  If  he  says  that  you  haven't,  then 
you  have  surely  neglected  that  all  im- 
portant part  of  the  work  on  which  so 
much  depends— PRACTICE.  Omit  the 
practice  from  all  kind  of  study  and  the 
theory  is  soon  to  be  forgotten.  You 
must   practice    all    the    time    even    when 


LESSON  NO.  2. 

you  are  able  to  make  the  lessons  correct- 
ly. If  you  don't  you  go  back — you  can- 
not  stand   still. 

Actual  Show  Cards  Already. 

This  month  I  am  giving  in  chart  form 
the  upper  ease  Roman  alphabet.  This 
form  of  lettering  goes  hand-in-hand 
with  the  figures  of  last  month,  and  com- 
bining the  two  this  month  we  can  make 
show  cards  suitable  and  acceptable  for 
any   store. 

The  student  should  start  practice  work 
by  laying  out  a  half  sheet  card  with 
guide  lines  one  and  one-half  inches  a- 
part  across  the  card.  Then  begin  with 
the  oblique  line  exercises  preceding  the 
"A"  as  shown  in  the  chart,  using  a 
pencil  to  block  out  the  work  before  the 
]H'n  is  applied.  The  exercises  should  be 
pursued  until  you  have  succeeded  in  get- 
ting the  lines  parallel — -and  remember  a 
ruler  must  not  be  used.  Having  accom- 
plished the  straight  lines,  next  make  the 
letter  "A."  This  letter  requires  and 
needs  a  great  deal  of  practice  so  as  to 


have  both  sides  properly  balanced — the 
dotted  lines  illustrate  one  method  to  as- 
sist the  student  in  this. 

The  two  sets  of  curved  lines  in  the 
letter  "B"  require  frequent  practice. 
Note  that  the  lower  one  extends  more  to 
the  right  than  does  the  upper.  Care,  too, 
should  be  exercised  in  getting  the  "C" 
graceful.  The  upper  spur  should  come 
directly  above  the  lower  point.  The 
curved  lines  of  the  "D"  should  be 
farthest  apart  at  the  centre.  The  up- 
right lines  necessitate  a  great  deal  of 
practice  as  many  beginners  have  diffi- 
culty in  keeping  them  from  slanting 
either  to  the  right  or  to  the  left.  It 
makes  the  "E"  more  attractive  to  have 
the  centre  stroke  slightly  nearer  the  top 
than  the  bottom.  Parallel  horizontal 
lines  such  as  precede  the  "F"  consti- 
tute the  best  kind  of  a  practising  ex- 
ercise. 

The  making  of  spurs  should  occupy 
considerable  of  the  student's  time  as 
they  add  the  "life"  to  this  class  of  let- 


>     4 


K  l)f 


Sl> 


■4 1 


^MWNCODaiP 


VArfl 


-V 


v\\\\\/////w  =  s//////'i%  crra 


*JLL»  JLi.  i_k  IX  JLk 


^       1' 


66ar£  2. 


yf 


**&*& 


The  making  of  each  letter  in  this  chart  Is  fully    explained  In  the  text. 

27 


28 


BOOKSELLER      AND      STATIONER 


Figure  l.—A,  B,  C,  D,  E. 


ter.  Make  careful  note  of  the  exercises 
preceding  the  "G"  and  "H,"  The 
cross  bar  of  the  "H"  should  be  slightly 
above  the  centre  of  the  letter  for  the 
sake  of  good  apearance.  '  The  straight 
lines  of  the  "I,"  the  same  as  all  other 
similar  ones,  must  be  kept  equal  dis- 
tance's apart  for  the  full  length  of  the 
letter.  The  tail  of  the  "J"  requires 
much  attention — the  two  preceding  ex- 
ercises will  help  the  mastering  of  this. 
"K"  is  made  up  of  straight  lines  but 
nevertheless  requires  long  practice  be- 
fore it  can  be  used  -on  the  show  card. 
The  upper  right  -  hand  slanting  line 
should  join  the  upright  a  little  above  the 
centre.  The  lower  arm  of  the  "L" 
should  extend  to  the  right  about  two- 
thirds  the  height  of  the  upright  to  bal- 
ance it  evenly. 

The  Intricate  Letters  "M"and  "0." 
"M"  is  a  letter  upon  which  many 
amateurs  fall  down  so  study  it  careful- 
ly. The  centre  point  should  be  exactly 
in  the  centre  of  the  upright  lines.  The 
two  outside  lines  of  the  "N"  should  be 
drawn  first  and  the  sloping  lines  insert- 
ed afterwards. 


"0"  is  one  of  the  most  difficult  let- 
ters in  the  alphabet  to  make.  Both 
sides  must  be  of  uniform  curves.  Four 
strokes  are  all  that  are  required  to 
make  it. 

The  curved  lines  of  the  "P"  should 


This   shows    how   the   "T"    Square   is   used   for 
ruling  the  card. 


join  the  upright  as  near  the  centre  as 
possible.  The  tail  of  the  "Q"  should 
be  as  graceful  as  the  other  part  of  the 
letter.  The  tail  of  the  "R**  when 
pointed  as  shown  here  should  project  a 
little  more  to  the  right  than  the  upper 
curve.  "S"  like  the  "0"  is  very  intri- 
cate and  requires  patience  and  practice 
to  master.  The  curved  lines  should  be 
practised  many  times.  Perfecting  the 
upper  spurs  of  the  "T"  is  where  many 
have  trouble.  They  must  both  be  at 
the  same  slant  only  opposite.  The  up- 
right lines  of  the  "U"  should  termin- 
ate about  one-eighth  of  an  inch  above 
the  lower  guide  line  so  as  to  have  room 
to  join  them  both  up  with  the  curve 
lines.  The  "V"  and  "W"  are  of  a 
somewhat  similar  nature,  only  the  latter 
requires  the  angles  of  the  slanting  lines 
to  be  even  as  the  dotted  line  indicates. 
The  intersection  of  both  lines  of  the 
"X"  should  be  slightly  nearer  the  top 
than  the  bottom.  The  angle  of  the 
"Y"  should  be  at  equal  distance  be- 
tween the  guide  lines.  The  sloping  lines 
of  the  "Z"  also  require  a  great  deal  of 
(Continued  on  page  30.) 


Tendencies  of  the  1915  Art  Publications 

Holiday  Greeting  Cards  and  Similar  Items  Will  Show  Greater  Originality  Than  Ever — Patri- 
otic Numbers  Will  Be  Prominent — Promise  of  Bigger  Trade  in  These  Lines. 


NINETEEN  fifteen  should  prove 
the  best  all  round  season  sta- 
tioners have  ever  had  in  the 
branch  of  their  business  comprising  not 
only  Christmas  and  New  Year  greeting 
cards,  letters,  booklets  and  calendars,  but 
for  the  other  special  days  and  general 
purpose  publications  as  well,  because  of 
the  inherent  changes  in  a  large  percent- 
age of  the  offerings  that  will  be  made 
consequent  upon  the  disappearance  of 
German  products  from  the  market. 

In  the  past,  despite  many  successful 
efforts  towards  original  types,  there  was 
always  a  familiar  aspect  about  large 
quantities  of  cards  that  appeared  with 
each  successive  season  and  this  lack  of 
originality  was  largely  restricted  to  the 
productions  that  came  from  Germany. 

It  must  be  admitted  that  the  Germans 
were  able  to  give  remarkable  values  and 
the  advantage  they  held,  handicapped 
competition  in  manufacturing  both  in 
Britain  and  on  this  side  of  the  ocean. 

Since  the  outbreak  of  the  war.  how- 
ever, the  British,  Canadian  and  United 
States  manufacturers  have  been  able  to 
see  their  way  clear  toward  going  into 
these  lines  on  a  much  more  extensive 
scale,  adding  to  plant  equipment  and  in- 
vesting capital  in  these  ventures  in  a 
manner  which  they  would  not  have  had 
the  courage  to  undertake  in  the  face  of 
a    continuation    of   German   competition. 

Now,  that  this  step  has  been  made 
possible,  the  natural  result  will  be  a 
radical  and  widespread  change  in  the 
general  tone  of  these  productions  for 
this  and  future  years. 

This  is  going  to  instill  a  freshness  in- 
to the  goods  themselves  and  by  reason 
of  the  decided  departure  from  past  sea- 
sons, is  going  to  stir  not  only  the  trade. 
hut  the  public  in  general,  awakening  un- 
precedented interest  and  thus  paving 
the  way  for  greater  business  in  these 
lines. 

There  will  of  course  be  remainders  of 
German  cards.  Retailers  who  have 
stocks  of  them  left  over,  should  be  pre- 
pared to  take  a  loss  on  them,  for  it  is 
altogether  probable  that  there  v.  ill  be 
job  lots  of  these  on  market  at  greatly 
reduced  prices.  It  is  a  trade  condition 
that  must  be  faced.  Cards  with  the 
"Made  in  Germany"  imprint  will  suffer 
for  that  very  reason  in  addition  to  the 
natural  reduction  in  value  of  productions 
of  a  former  season,  which  in  any  event 
cannot  be  considered  worth  as  much  as 
goods  of  this  nature  produced  in  the 
same  year  thev  are  offered  for  sale. 


Patriotic  Subjects. 
Patriotic  subjects  are  destined   to   be 
immensely  popular  this  year  and  samples 
are  expected   soon  of  new  items  in  the 


Reproducer!  by  Courtesy  of  Birn  Bros. 

various  classifications  that  will  awaken 
a  high  pitch  of  enthusiasm  on  the  part 
of  the  dealers  as  to  the  possibilities  for 
stirring  like  interest  among  the  people 
of  their  respective  towns,  thus  enabling 
merchants  to  add  to  the  volume  of  busi- 
ness with  these  art  publications. 

The  foregoing  has  been  written  with 
the  whole  year's  selling  in  mind  and  this 
naturally  gives  much  place  to  the  Christ- 
mas numbers  owing  to  the  relatively 
stronger  position  they  occupy  in  the 
trade  and  the  wider  interest  and  more 
importance  attacked  to  them  by  the 
general  public,  as  compared  with  the 
items  associated  with  any  other  season 
and  they  must  be  given  attention  now 
because  it  is  in  the  first  six  months  of 
the  year  that  the  great  bulk  of  the  ord- 
ers for  Christmas  lines  are  placed. 

The  dealers,  however,  should  not  al- 
low this  to  so  engross  their  attention  as 
to  handicap  their  efforts  with  the  imme- 
diately approaching  Valentine,  St.  Pat- 
rick and  Easter  selling  seasons.  Else- 
where in  this  issue  will  be  found  articles 
dealing  particularly  with  these  seasons 
as  well  as  cards  for  all  occasions  and 
postcards. 

What  has  been  said  with  reference  to 
the  new  note  struck  in  this  year's  pro- 
ductions applies  to  Valentine's,  St.  Pat- 
29 


lick's  Day,  Easter,  Hallowe'en  and 
Thanksgiving  as  well  as  the  December 
holiday  season. 

The  merchants  should  therefore  look 
forward  with  optimism  to  the  prospects 
of  the  whole  year  and  by  combining 
close  attention  to  all  the  branches  of 
business  cultivation  and  conservation, 
they  can  make  1915  the  best  year  they 
have  ever  had. 


.NEW  IDEAS  IN  1915  CARDS. 

An  illustration  is  reproduced  here  of 
a  new  design  in  the  Dominion  series  of 
Birn  Bros.'  line  of  Christmas  greeting 
cards.  The  Dominion  series,  together 
with  the  Gem  series,  which  have  always 
been  particularly  strong  features  of  this 
varied  line,  are  even  more  than  usually 
rich,  both  in  originality  of  design  and  in 
their  scope. 

The  calendar  shown  here  is  a  good  ex- 
ample of  the  clear-cut  treatment  of  many 
distinctive  cards  expressing  national 
sentiment. 

The  Heraldic  series  introduces  an  ap- 
pealing idea,  permitting  the  localization 
of  cards  by  printing,  beneath  the  coat-of- 
arms  of  a  particular  province,  the  name 


*M' 

JL-   ti  _-     «.  nww.  the  Lend 

J  -"=•■      BEAVER        _ 


Reproduced  by  Courtesy  of  Birn  Bros. 

of  the  town  in  which  the  cards  are  to  be 
sold,  as,  for  instance,  Windsor  under  the 
Ontario  coat-of-arms,  or  Halifax  beneath 
that  of  Nova  Scotia. 


no 


OOKSELLER     AND     STATIONER 


Another  novel  idea  is  the  introduction 
of  the  black  fox  in  the  designs  of  cards, 
intended  fco  especially  typify  the  Mari- 
time Provinces,  an  idea  that  will  be  sure 
to  catch  on  in  the  provinces  down  by  the 
sea. 

These  references,  of  course,  are  not  in- 
tended to  any  extent  to  acquaint  the 
trade  with  the  general  features  of  Birn's. 
1915  line.  It  is  simply  the  result  of  a 
search  by  a  representative  of  Bookseller 
and  Stationer  for  points  of  interest  to 
indicate  a  few  of  the  new  ideas  worked 
into  the  productions  for  this  year. 

It  may  be  added  that  the  influence  of 
the  war  is  most  noticeable  in  the  many 
conspicuous  patriotic  designs  which  oc- 
cur again  and  again  throughout  the  al- 
bums which  accommodate  the  different 
collections. 

-SO 

WHERE  WE  GET  THE  CHRISTMAS 
CARD. 

Christmas  cards  were  first  printed  in 
London  nearly  seventy  years  ago,  but 
did  not  become  popular  until  fifty  years 
ago. 

The  first  Christmas  card  was  only  a 
visiting  card  on  which  was  written  the 
meeting,  "A  Merry  Christmas,"  or  "A 
Happy  New  Year."  Snow  scenes,  holly 
branches  and  robins  appeared  later  on 
embossed  cards,  probably  picturing  Eng- 
lish Christmas  scenery,  as  the  robin  is 
known  in  England  as  the  Christmas  bird, 
and  also  as  "The  Savior's  bird,"  be- 
cause of  the  legend  of  its  red  breast. 
This  bird  is  still  seen  on  Christmas 
cards,  but  not  so  often  as  formerly. 


THE  APPEARANCE  OF  THE  STORE. 

The  general  appearance  of  a  retail 
stationery  store  will  either  "make  or 
break"  its  owner.  Therefore  every  ef- 
fort should  be  made  to-  make  it  more  at- 
tractive. It  will  pay  for  itself  many 
times  over.  Systematic  and  pleasing  ar- 
rangement of  stock,  spotless  showcases, 
clean  counters,  proper  li°ht  and  ventila- 
tion are  amongst  the  little  things  that 
are  frequently  neglected,  yet  are  im- 
portant factors  in  success  or  failure. 


BACKBONE. 

Backbone  is  the  courage  of  your  con- 
victions; confidence  born  of  positive 
knowledge  of  conditions. 

The  stiffening  of  the  fibres  of  your 
business  sense  ;■  the  clarification  of  your 
gray  matter ;  the  realization  for  all  time 
that  honesty  is  the  best  policy. 

That's  what  backbone  is,  and  it  will 
be  yours,  as  the  day  follows  the  night, 
if  you  "get  together"  in  your  own  city, 
and  "get  busy"  finding  out  where  you 
have  been  wilfully  ignorant  or  heedless, 
or  careless  of  your  store  and  your  so- 
eiability. — Plavthings. 


IMPROVED  OUTLOOK. 

From  Dun's  Bulletin. 

The  New  Year  opened  with  a  decided 
improvement  in  the  business  outlook,  al- 
though the  actual  volume  of  transactions 
is  still  much  below  the  average.  At 
every  leading  centre  there  is  a  notable 
expansion  of  confidence,  owing  to  the 
remarkable  progress  which  has  been 
made  in  restoring  the  financial  situation 
to  normal  and  re-establishing  the  favor- 
able balance  of  international  trade,  in 
spite  of  the  limited  shipping  facilities. 
There  are,  however,  unmistakable  signs 
of  increased  activity  in  domestic  busi- 
ness, notwithstanding  that  conservation 
continues  the  controlling  policy  in 
all  quarters.  On  the  constructive  side 
there  is  the  basic  soundness  of  an  ab- 
sence of  large  stocks  carried  on  credit, 
while  the  recent  railroad  decision  is  al- 
ready having  the  effect  of  stimulating 
more  liberal  contracts  for  rails,  cars  and 
oilier  equipment.  The  iron  and  steel  in- 
dustry, though  still  operating  at  less 
than  50  per  cent,  of  capacity,  is  facing 
the  future  with  new  hope  based  upon 
actual  indications  of  improvement. 


WHO     ARE     NATION'S     BUSINESS 

MEN? 

From  the  Sporting  Goods  Dealer. 

All  merchants  who  are  characterized 
as  live  wires,  or  nearly  all  of  them, 
have  a  desire  to  become  big  business 
men.  They  look  up  the  cliff  afar  and 
see  far  upon  the  apex  of  the  pinnacle 
a  spot  in  the  business  world,  which  if 
they  could  reach,  would  make  them  ex- 
tremely  happy. 

The  small  business  man  is  apt  to  look 
upon  the  big  business  man  with  well  de- 
veloped envy.  Thousands  are  striving 
to  become  his  equal.  They  are  looking 
forward  with  a  considerable  degree  of 
expectancy  to  the  time  when  they  can 
occupy  a  ten-story  building;  when  they 
can  own  a  battery  of  automobiles;  when 
they  can  take  trips  to  Europe  and  when 
they  can  lead  a  life  of  perfect  ease,  with 
the  whole  of  the  big  store  working  like 
clock-work  and  grinding  out  profit  dol- 
lars faster   than   one  man   can   count. 

But  here  is  a  pathetic  tale  of  trouble. 
Henry  Siege],  bankrupt,  was  looked  up- 
on as  the  merchant  prince.  He  was  at 
the  head  of  a  gigantic  mercantile  cor- 
poration. He  was  the  envy  of  thous- 
ands of  smaller  merchants.  He  was 
looked  upon  as  a  big  merchant.  But 
was  hp?  Ts  a  man  who  makes  a  failure 
of  a  business — whether  big  or  little — is 
he  a  big  business  man? 

Perhaps,  after  air,  the  merchant  who 
considers  himself  anions,  the  small  fry 
is  the  real  merchant  prince  of  the 
nation. 


CARD  WRITING  MADE  EASY. 

(Continued  from  page  28.) 

attention.  The  "&"  and  all  punctuation 
marks  require  just  as  much  attention 
and  practice  as  does  any  letter  on  the 
chart.  The  arrows  indicate  the  direc- 
tion in  which  to  draw  the  strokes.  The 
student  should  begin  from  the  upper  left 
hand  corner  and  work  towards  the  low- 
er right  corner  always.  The  small  cross 
lines  indicate  the  beginning  and  end  of 
the  curved  lines. 

The  same  pen  nibs  as  illustrated  last 
month  should  be  used  for  this  work.  The 
more  blunt  the  nib  is  the  better,  provid- 
ing the  ink  will  flow  off  it  freely. 

Hints  on  Spacing. 

One  of  the  most  important  points  for 
the  beginner  is  the  mastering  of  proper 
spacing  on  the  show  card.  The  letters 
may  be  formed  almost  perfect  but  if  the 
card  is  poorly  spaced  the  good  lettering 
goes  for  naught.  I  have  heard  experi- 
enced card-writers  say,  and  I  know  it  to- 
be  a  fact,  that  a  card  poorly  lettered 
and  well  spaced  is  far  superior  as  a  mer- 
chandise card,  than  the  one  well  letter- 
ed and  poorly  spaced. 

When  a  card  is  well  spaced  and  pro- 
perly balanced  up,  it  can  be  read  at  a 
glance. 

One  serious  error  that  the  beginner 
often  makes  is  the  working  in  of  too- 
many  curved  lines.  Once  and  a  while 
they  are  all  right  but  the  majority  of 
show  cards  should  be  lettered  straight 
across,  parallel  with  the  top  and  bottom 
of  the  card.  I  have  seen  many  cards  of 
the  amateur  type,  on  which  every  word 
was  written  in  a  curve.  Prospective 
customers  waste  much  time  if  they  stop 
to  read  it,  but  in  the  majority  of  cases 
the  card  is  left  unread. 

Read-As-You-Run  Cards. 
The  one  great  point  to  aim  at  When 
executing  a  show  eard  is  to  make  it  the 
"Read-as-you-run"  variety,  and  all  de- 
pends on  the  layout. 

Special  To-day,  $2.00. 
Fig.  No.  I  shows  five  different  lay- 
outs for  an  ordinary  card.  Cards  like 
these  are  of  the  ordinary  sale  variety, 
but  you  see  how  many  different  layouts 
all  with  the  same  wording  can  be  made 
and  all  are  probably  equally  effective. 

The  "T"   Square  Helpful. 

Many  card-writers  use  a  "T"  square 
with  which  to  rule  out  the  cards.  This 
is  a  very  sure  and  quick  way  of  getting 
guide  lines  at  right  angles  with  the  ends 
of  the  card.  Fig.  No.  2  demonstrates 
its  use. 

One  can  also  get  the  same  result  if 
care  is  taken  with  an  ordinary  ruler  by 
measuring  with  the  eye;  with  continued 
practice  you  can  rule  a  card  just  as  ac- 
curately as  if  it  had  been  measured 


BOOKSELLER   AND   STATIONER 


31 


Year  Round  Selling 
of  Fancy  Goods 

Good  Assortment  Should  be  Kept  up 

— Line  Lends  Itself  Readily  For 

Effective    Window    Display  — 

Popularity  of  Cut  Glass. 

THE  outlook  for  the  fancy  goods 
trade  is  encouraging,  in  keeping 
with  the  general  business  pros- 
pects. One  element  that  points  to  brisk 
trading  is  the  lowness  of  the  retailers' 
stocks  in  fancy  goods  lines  evident 
throughout  the  country,  making  the 
prospects  of  manufacturers  of  fancy 
goods  especially  good.  Whether  the 
stocks  throughout  the  country  are  as 
light  as  is  generally  believed  or  not,  it  is 
hard  to  believe  that  there  is  any  surplus 
stock  in  the  hands  of  manufacturers  or 
importers,  whose  operations  were  natur- 
ally  guided  by   the  action   of  buyers. 

The  difficulty  which  has  been  experi- 
enced by  buyers  during  the  recent  holi- 
day season  in  securing  the  goods  desired, 
should  tend  to  teach  them  a  lesson  for 
the  future,  and  if  taken  to  heart  should 
result  in  a  liberal  advance  ordering  for 
next  season's  business. 

There  are  numbers  of  articles  sold  in 
this  department,  however,  which  are  not 
only  exceptionally  good  sellers  during 
the  holiday  season,  but  are  salable  all 
the  year  round.  It  is  to  the  best  in- 
terests of  the  merchant  to  have  these 
lines  kept  well  assorted  at  all  times. 
Many  of  them  are  particularly  suitable 
for  presentation,  birthday  gifts,  Easter 
offerings,  etc.  These  include  gilt  clocks, 
jewel  boxes,  candlesticks,  desk  sets, 
candle  shades,  photograph  frames,  smok- 
ing sets,  etc. 

Most  of  these  articles  are  particularly 
suitable  for  display  purposes  not  only 
at  the  store,  but  in  the  windows  as  well. 
The  adaptability  of  articles  of  this  char- 
acter is  generally  well  recognized,  but  is 
not  taken  advantage  of  to  the  extent 
that  it  should  be.  The  artistic  beauty  of 
the  goods  themselves  attracts  the  atten- 
tion of  shoppers  and  the  window  trim- 
mer with  artistic  taste  should  be  able 
to  utilize  it  to  the  advantage  of  the  de- 
partment, particularly  at  this  season  of 
the  year  when  the  windows  are  not  so  in- 
sistently demanded  by  other  depart- 
ments. 

One  of  the  marked  incidents  of  the 
holiday  selling  of  fancy  goods  was  the 
very  satisfactory  business  done  in  cut 
glassware  at  some  of  the  fancy  goods 
departments.  This  was  especially  notice- 
able in  those  stores  which  had  no  regular 
department  devoted  to  this  class  of 
goods. 

Inquiries  developed  the  fact  that  the 
buyers  of  fancy  goods  in  these  stores, 
believing  that  a  profitable  business  could 
be  secured  in  cut  glass,  had  earlier  in  the 


season  put  in  a  small  line  as  an  experi- 
ment. Finding  them  to  be  salable  and 
profitable,  they  ordered  in  larger  quan- 
tities and  better  assortments,  with  the 
result  that  in  many  instances  the  cut 
glass  section  of  the  fancy  goods  depart- 
ment had  become  the  most  important 
and  profitable. 


Characteristics  of  the 
New  Hand  Bags 

Distinctive    Novelties    Being    Intro- 
duced— Combination    Hand   and 
Party  Bag — Promenade  Cases 
For  Spring. 

MANUFACTURERS  are  busy  get- 
ting out  new  designs  in  hand 
bags  for  the  coming  season. 
'While  tlie  spring  lines  are  not  yet  com- 
plete, indications  are  that  they  will  in- 
clude a  goodly  proportion  of  high-class 
novelties,  the  manufacturers  being  en- 
couraged by  the  success  which  marked 
the  recent  holiday  trade  in  the  sale  of 
high-grade  hand  bags.  The  absence  of 
German  competition  has  stimulated 
manufacturers  to  produce  fancy  leather 
goods,  which  should  compare  favorably 
with  the  continental  product. 

It  is  evident  that  the  new  promenade 
cases  will  be  popular  this  spring.  In 
most  cases  these  will  be  of  crushed 
morocco  or  of  some  other  leather  in 
black  and  a  variety  of  shades.  The  ma- 
jority of  them  will  be  oblong  in  shape. 
These  bags  will  be  lined  with  satin,  and 
there  will  be  many  combinations  of  fit- 
tings from  which  to  choose.  The  most 
popular,  it  is  expected,  will  comprise  a 
mirror,  memo,  pad  and  pencil,  powder 
puff,  round  vanity  case,  hairpin  case, 
comb,  nail  file  and  change  purse. 

As  intimated  in  the  last  issue  of 
Bookseller  and  Stationer,  the  preference 
for  the  party  box  seems  to  have  spent  its 
force.  A  practical  development  succeed- 
ing the  party  box  will  be  a  combination 
hand  and  party  bag.  These  will  be  fairly 
commodious.  To  the  usefulness  of  the 
hand  bag,  which,  as  is  well  known,  is 
the  woman's  only  pocket,  is  added  the 
convenience  of  having  always  with  her 
in  a  handy  form  the  means  of  rearrang- 
ing her  toilette. 

More  attention  is  being  paid  to  frames 
and  their  mountings  than  for  many  sea- 
sons past,  some  of  them  being  ornament- 
ed with  jewels,  the  marked  feature  being 
highly  ornate  crests. 

The  pouch  bag  and  others  that  were 
popular  last  season  will  be  prominent  in 
the  new  collections.  On  the  whole,  the 
hand  bags  of  the  coming  season  will  not 
be  of  such  generous  proportions  as  in 
the  past.  The  leathers  in  greatest  prom- 
inence are  suede,  Russian  calf,  morocco 
and  pin  seal,  together  with  colored  bags 


in  such  shades  as  taupe,  greenish  grey, 
navy  blue,  dark  brown  and  Russian 
green. 

Some  distinctly  new  ideas  are  worked 
out  in  the  new  opera  bags  that  are  to  be 
offered  to  the  trade.  "While  many  of 
these  are  fastened  with  an  ornamental 
frame,  others  are  made  with  a  draw- 
string of  satin  or  velvet  ribbon,  or  with 
a  gold  or  silver  cord.  In  some  instances 
these  bags  are  fitted  with  vanity  appur- 
tenances, and  always  there  is  ample  room 
for  the  opera  glasses,  handkerchief  and 
the  like. 


LEATHER   NOVELTIES. 

Manufacturers  of  leather  novelties  re- 
port good  business,  particularly  those 
firms  that  have  gone  into  the  making  of 
moderate-priced  and  the  more  expensive 
novelties  to  take  the  place  of  the  lines 
excluded  because  of  the  war.  Goods  of 
this  kind  have  sold  well.  The  majority 
of  these  novelties  are  modified  copies  of 
articles  that  were  imported,  but  which 
now  cannot  be  obtained.  To  make  up 
these  goods  the  manufacturer  here  has 
gone  to  considerable  trouble  in  procuring 
better  leathers  and  handsome  fittings 
and   frames. 


FANCY   FABRIC    BAGS. 

Fancy  fabric  bags,  particularly  those 
of  the  soft  floppy  kind,  either  without  a 
frame  or  with  a  light  frame  covered  with 
the  fabric,  are  very  much  in  favor.  Novel 
shapes  are  most  liked,  such  as  the  pouch, 
or  oval  and  round  bags.  Beautiful  metal 
brocades,  cloth  of  gold  or  silver,  rich  cord 
silks,  with  beautifully  printed  floral  and 
fruit  designs,  brocaded  velvets,  Chinese 
and  Eastern  embroideries,  and  other  rich 
textures  are  used.  These  bags  have  bril- 
liant linings  of  satin  brocade,  which 
show  when  the  bag  is  open.  A  feature 
of  the  small  bags  used  to-day  is  the  wide 
opening.  The  bag  opens  flat,  disclosing 
all  the  contents  at  a  glance,  so  that' there 
is  no  groping  for  articles  in  the  bottom 
of  the  basr. 


THE  HUMAN  SIDE  OF  A  STORE. 

A  store  is  almost  human.  It  is  full  of 
temperament.  It  affects  each  customer 
with  the  composite  personality  of  its 
management  and  staff. 

There  are  stores  and  stores.  There 
are  "grouchy"  stores  and  "smiling" 
stores.  There  are  flippant  stores  and 
dignified  stores.  And  the  peculiar  thing 
about  each  is  that  the  broods  or  the  prices 
have  little  to  do  with  the  store's  tem- 
perament. It  is  the  personality  of  the 
store  that  colors  and  defines  the  char- 
acter of  the  goods  from  the  customer's 
viewpoint  and  wins  or  repels  approval. 


The  Pretender 

Novel  by  Robert  W.  Service  Anions; 
Best  Sellers  in  January. 

Robert  W.  •  Service  is  represented 
among  the  best  sellers  for  January  with 
a  novel — his  new  book.  "The  Preten- 
der," which  is  fourth  in  the  list,  and  is 
selected  for  this  month's  review. 

"The  Pretender"  is  a  readable  book 
but  comes  in  for  the  same  criticism  as 
did  this  author's  other  novel.  "The 
Trail  of  Ninety-Eight,"  being  somewhat 
risque  as  regards  certain  passages,  this 
book  laying  itself  open  to  criticism  of 
tins  sort  to  a  greater  extent  even  than 
•'The  Trail  of  Ninety-Eight." 

The  hero  of  this  hew  tale  is  Horace 
Madden,  an  ultra  successful  author  of 
novels  that  appeal  to  the  average  reader. 
His  writings  consequently  achieve  for 
hire  fame  and  riches. 

In  the  opening  chapter.  Madden  is  at 
his  club  where  he  accidently  overhears 
a  conversation  about  himself,  participat- 
ed in  by  Quince  the  critic  and  Vaine  the 
poet,  and,  from  what  he  thus  overhears. 
Madden  learns  that  in  the  estimation  of 
these  men  he  is  considered,  to  quote  the 
words  of  Quince:  "An  upstart,  a  faker; 
to  very  heart  of  him  a  shallow,  ignorant 
pretender. " 

Madden  had  an  amazing  bank-book. 
Since  the  last  time  he  had  looked  into 
it,  several  credit  entries  had  been  made 
for  twenty  thousand  dollars  during  the 
time  that  he  had  been  dawdling  in  the 
woods  of  Maine,  managing  by  dint  of 
great  effort  to  squander  one  thousand. 
He  was  thus  in  the  ironic  position  of 
having  "omnibus  tastes  and  an  automo- 
bile income." 

Quince's  remarks  had  made  Madden 
wince  but  it  stirred  him  so,  that  he  was 
prepared  to  bet  his  year's  income  against 
Quince's  that  he  could  make  a  fresh  start, 
and  do  the  same  tiling  all  over  a^ain. 
This  idea  takes  root  and  Madden  cuts 
adrift  from  friends  and  funds  to  again 
fight  his  way  up  the  ladder  from  the 
very  bottom  and  from  that  start  the 
reader  is  taken  with  Madden  through 
divers  experiences  and  novel  adventures 
beginning  with  a  steerage  passage  across 
the  ocean,  his  fellow  passengers  being 
mostly  Italians — eight  hundred   of  them 


packed  like  sardines  in  a  keg.  Madden 
becomes  seasick,  describing  his  feeling: 
"As  if  I  were  suddenly  let  down  the 
elevator  shaft  of  the  Singer  Building  at 
full  speed,  ten  thousand  times  a  day, 
and  as  suddenly  yanked  up  again.  By 
the  dim  light  I  can  see  hundreds  of 
cockroaches  crawling  everywhere  around 
me,  elongated  coffee-colored  cockroaches, 
big  ones,  middle-sized  ones,  baby  ones." 

Imagine  the  pleasure  of  that  ocean 
voyage !    . 

Before  leaving  New  York,  Madden  had 
done  some  unintentional  philandering 
which,  with  his  tendency  to  make  rash 
promises  together  with  his  conscientious 
scruples  impelling  him  to  keep  promises 
once  made,  keeps  his  particular  peck 
of   trouble   perpetually   replenished. 

By  some  heedless  course  pursued  in 
conversation  with  a  friend  who  is  a  mar- 
ried woman,  she  becomes  convinced  that 
he  is  hopelessly  in  love  with  her  and  his 
talk.  under  the  influence  of  his 
histrionic  imagination  becomes  so  im- 
passioned that  he  gets  beyond  his  depth 
for  she  wants  to  fly  with  him  and  lie 
needs  must  consent.  Fortunately  for 
him.  she  weakens:  she  cannot  leave  her 
children  and  so  the  situation  is  saved 
for  Madden  who  promises,  however,  that 
should  it  so  happen  that  sometime  they 
may  both  find  themselves  free,  and 
should  she  want  him  to  come  to  her. 
h  ■  will  do  so  though  the  world  lie  be- 
tween  them. 

■Two  other  escapes  from  matrimonial 
traps  are  made  by  Madden  before  he 
eventually  gets  completely  out  of  touch 
with  his  old  sphere. 

After  reaching  London,  picking  up  a 
New  York  paper  he  reads  of  an  accident 
to  the  man  with  whose  wife  he  had  been 
Oil  the  point  of  eloping.  "When  the 
nearest  spectators  could  reach  him  to 
rescue  him  from  his  perilous  position, 
they  found  to  their  surprise  that  the 
man  was  dead."  he  reads,  and  drops  the 
paper  with  a  groan. 

That  night  lie  chances  to  prevent  a 
young  girl  committing  suicide  and  he 
marries  that  girl  so  that  he  mav  not  have 
to  marry  the  woman  in  New  York. 

This  romantic  m'atrimonial  venture, 
and  their  subsequent  Bohemian  career  to- 
gether, with  Madden 's  second  quest  of 
success,  make  up  an-  interesting  tale  and 
throughout  the  book  there  are  excursions 
ii.to  byways  which  develop  some  decid- 
ed  surprises. 

32 


RECORD    OF    BEST    SELLERS. 
Canadian  Summary  (Fiction) 

1.  Patrol  of  Sun  Dance  Trail.  Ralph 
Connor 169 

2.  Eyes  of   the   World.    Harold   Bell 

Wright    94 

3.  Wall    of    Partition.     Florence    L. 

Barclay   74 

4.  The    Pretender.     Robert    W.    Ser- 

vice     59 

5.  Innocent.    Marie  Corelli   57 

6.  Arcadian  Adventures  of  Idle  Rich. 

Stephen  Leacock  35 

Non-Fiction. 
Secrets  of  the  German  War  Office. 

Juvenile. 
Tik-Tok  of  Oz. 

BEST  SELLERS  IN   CN1TED  STATS. 

According  to  the  New  York  Bookman, 
the  six  books  (fiction)  which  have  sold 
best  in  the  order  of  demand  in  the  United 
States   were : 

Points 

1.  The  Eyes  of  the  World.     Wright..     216 

2.  The  Patrol  of  the  Sun  Dance  Trail. 
Connor   109 

3.  Kent  Knowles,  "Quahaug."  Lincoln      88 

4.  The  Wall  of  Partition.     Barclay...       75 
o.     The  Prince  of  Graustark.     McCut- 

cheon    70 

C>.     Bamhi.     Cooke   ..!..!..       65 


Nelson's  report  as  their  best  sellers 
for  January:  "How  Armies  Fight," 
"The  Atlas  of  the  War,"  and  "The 
Children's  Story  of  the  War." 

William  D'Aye,  formerly  with  Bell  & 
Cockburn,  is  now  with  Messrs.  Nelson's, 
and  may  or  may  not  remain  permanently 
with  the  latter  concern,  being  at  present 
engaged  in  special  work  with  the  ' '  Child- 
ren's  Story  of  the  War."  In  addition 
to  this,  he  is  as  usual  calling  on  the  trade 
in  Eastern  and  Northern  Ontario. 

"The  Children's  Story  of  the  War" 
being  issued  in  monthly  parts,  has  been 
adopted  for  supplementary  reading  in 
Forms  III.,  IV.  and  V.  of  the  public 
schools  of  Ontario,  continuation  classes 
and  the  lower  divisions  of  high  schools 
and   collegiate  institutes. 


Notable  issues  of  new  novels  this 
month  were  "The  Yellow  Ticket"  and 
"A  Pair  of  Sixes,"  interest  being  added 
by  the  fact  that  plays  based  on  both 
these  stories  have  had  recent  presenta- 
tions in  Toronto.  The  former  created 
unusual  interest  and  immediately  caused 
a  stron?  demand  for  the  book. 


Latest  Books  About  the  Great  War 

Important  Book  in   Preparation,  the  Work  of    Sir    Gilbert    Parker  -  -  Additional 

Showing  How  War  Interest  is  Adding  to  Ranks  of 
Book  Readers. 


Evidence 


WAR   ENROLS   READERS. 

Here  is  additional  evidence  affecting 
the  book  trade  in  general,  showing-  that 
interest  created  by  the  war  is  increasing 
the  number  of  books  that  are  being  read: 

The  circulation  figures  of  the  Regina 
Public  Library  for  the  year  1914  have 
just  been  issued  and  show  an  increase 
of  about  40  pei  cent,  over  the  year  pre- 
vious. For  tlie  first  time  in  the  history 
of  the  Library,  the  circulation  has  over- 
stepped the  100,000  mark,  the  exact  fig- 
ures being  105,748,  as  compared  with 
75,446  in  1013,  being  an  increase  of 
30,302. 

In  connection  with  the  appearance  of 
a  new  book  entitled,  "The  Track  of  the 
War,"  in  opinion  of  the  publishers  there 
are  few  books  that  will  "so  scorch  the 
imagination  "  as  this  volume  by  Scotland 
Liddell. 

' '  Kultur ' '    Cartoons. 

A  notable  collection  of  war  cartoons 
is  that  being  exhibited  at  the  Leicester 
Galleries  by  Will  Dyson,  who  is  an  Aus- 
tralian, and  came  to  London  about  four 
years  ago  after  making  a  name  on  the 
Sydney  "Bulletin."  The  cartoons  are 
remarkable  for  their  vigor  and  insight, 
and  are  to  be  published  in  volume  form 
under  the  title  "Kultur  Cartoons,"  with 
a  foreword  by  H.  G.  Wells.  Each  of  the 
cartoons  in  the  volume — 20  in  all — is  ar- 
tistically mounted  so  that  it  may  he  de- 
tached for  framing.  It  is  a  two  shilling 
book. 

The   German  Dynasty. 

An  interesting  book  from  the  pen  of 
Clare  Jerrold  is  announced  for  imme- 
diate publication.  It  is  entitled  "Stories 
of  the  Kaiser  and  his  Ancestors,"  and 
presents  in  anecdotal  fashion  incidents 
both  tragic  and  comic  in  the  career  of 
the  Kaiser  Wilhelm  and  his  ancestors. 
The  frank  and  fearless  manner  in  which 
the  author  has  dealt  with  events  in  her 
earlier  books  will  pique  curiosity  as  to 
this  new  work,  in  which  she  shows  the 
Kaiser  as  an  extraordinary  example  of 
heredity — most  of  his  wildest  vagaries 
being  foreshadowed  in  the  lives  and  do- 
ings of  his  forebears.  The  book  has 
eight  illustrations. 

"What  is  Wrong  With  Germany?"  is 
the  title  of  a  new  book  by  William 
Harbutt  Dawson,  author  of  "Municipal 
Life  and  Government  in  Germany."  It 
is  being  brought  out  in  paper  and  cloth 
editions. 

A  sermon  preached  before  the  Univer- 
sity of  Oxford  in  1871,  dealing  with  the 


subject  of  war,  by  Rev.  Dr.  J.  B.  Mozley, 
late  regius  professor  of  divinity  at  that 
university,  has  just  been  brought  out  in 
England,  being  published  under  the  title 
of  "War." 

Sir  Gilbert  on  the  War. 

One  of  the  most  notable  war  book  an- 
nouncements is  that  of  a  comprehensive 
work  by  Sir  Gilbert  Parker  to  be  en- 
titled "The  Making-  of  the  War,"  to  be 
published    at    +1. 

Sir  Gilbert  lias  taken  the  due  time  to 
produce  a  book  of  more  than  ephemeral 
interest  in  dealing  with  (he  political  in- 
terests involved  and  the  German  policy 
and  aims,  especially  since  the  coming  to 
the  throne  of  the  present  Kaiser. 

Tells  of  New  Fighting  Methods. 
Hrolf  von  Dewitz,  a  naturalized  Amer- 
ican citizen,  has  made  a  study  of  air- 
craft and  submarines  as  relating  to  war 
and  the  outcome  of  his  investigations  is 
a  book  entitled  "War's  New  Weapons." 

More  From  Norman  Angell. 

In  spite  of  the  attempted  ridicule  of 
Norman  Angell 's  book,  "The  Great  Il- 
lusion," it  is  selling  if  anything  bet- 
ter than  ever  and  now  he  has  written  a 
volume  on  "Prussianism  and  Its  De- 
struction" which  will  be  sure  to  com- 
mand wide  attention. 

More   Secrets. 

A  companion  volume  to  Grave's  "Sec- 
rets of  the  German  War  Office,"  is  "The 
Secrets  of  the  House  of  Mohenzollern," 
by  the  same  author. 

Powell's  "Fighting  in  Flanders"  is 
in  its  second   Canadian   edition. 

A  Biography  of  French. 

The  authentic  biography  of  Sir  John 
French,  by  Cecil  Chisholm,  M.A.,  eon- 
tains  an  appendix  which  presents  the 
Field  Marshal's  historic  despatch  de- 
scribing   the    retreat    from    Mons. 

The  Spirit  of  Russia. 

Paul  Vinogradoff,  F.B.A..  of  Oxford 
University,  sometime  professor  of  history 
in  the  University  of  Moscow,  has  writ- 
ten a  book  entitled  "The  Russian  Prob- 
lem," emphasizing  the  gigantic  strength 
of  Russia  and  the  public  spirit  animat- 
ing her  in  this  crisis.  A  larger  book  go- 
ing more  fully  into  this  subject  is  pro- 
mised by  the  same  writer,  dealing  with 
the  transformation  taking  place  in  the 
great    Eastern   Empire. 

Burton  Stevenson  has  written  a  story 
of  the  Great  War  entitled  "The  Little 
33 


Comrade:"  It  was  published  in  Jan- 
uary. 

Harwood  Steel,  son  of  Major-General 
Steele,  and  who  is  in  the  Royal  Navy,  has 
written  a  book  of  songs  of  the  navy 
under  the  title  of  "Cleared  for  Action." 

flic  war,  has  created  a  renewed  in- 
terest in  Christopher  West's  book  "Can- 
ada and  Sea  Power,"  and  also  Barlow 
Cumberland's  "History  of  the  Union 
Jack." 

Pictures  of  Wai  Notables 

•"The  John  Bull  Portfolio"  is  an  in- 
teresting new  issue,  which  comprises  16 
feature  reproductions  of  photographs  of 
men  who  are  prominent  in  connection 
with  the  British  campaign  in  the  Euro- 
pean war.  Each  of  these  pictures  are 
mounted  and  they  are  suitable  for  sell- 
ing- singly  as  well  as  in  the  complete  set. 

German  Ambitions. 
Paul  Rohrbach's  Der  Deutsche  Ge- 
danke  in  der  Weldt  is  shortly  to  appear 
in  an  English  translation  by  Dr.  Ed- 
mund von  Mach  under  the  title  German 
World  Politics.  Dr.  Rohrbach  is  one  of 
the  most  popular  authors  of  books  on 
politics  and  economics  in  Germany  to- 
day. The  present  volume  is  particular- 
ly important  because  of  the  current  in- 
terest in  German  philosophy  and  culture. 
Dr.  von  Mach  describes  Rohrbach  as 
"a  constructive  optimist,  one  who  is  at 
the  same  time  an  incisive  critic  of  those 
shortcomings  which  have  kept  Germany, 
as  he  thinks,  from  playing  the  great  part 
lo  which  it  is  called."  The  work  gives 
a  true  insiulit  into  the  character  of  the 
German  people,  their  aims,  fears  and 
aspirations. 

Professor  Knight,  who  in  1001  publish- 
ed a  volume  entitled  "Pro  Patria  et 
Regina,"  on  behalf  of  the  Soldiers  and 
Sailors'  Fund  has  prepared  a  volume  in 
aid  of  the  Belgian  Relief  Fund  entitled 
"Pro  Patria  et  \lo<xe.,,  It  is  a  collec- 
tion of  poems  on  war  from  English  and 
American  sources,  and  in  addition  to  old 
favorites,  the  modern  authors  are  well 
represented.  These  include  Alfred  Aus- 
tin, Hilaire  Belloe,  Robert  Bridges.  Bliss 
Carman,  Boyd  Carpenter,  G.  K.  Chester- 
ton, W.  L.  Courtney.  John  Davidson, 
Austin  Dohson,  R.  W.  Gilder.  Thomas 
Hardy.  AY.  E.  Henley.  Lionel  Johnson. 
Rudyard  Kipling,  George  Meredith, 
Alice  Meynell,  Sir  Henry  Newbolt.  Al- 
lied Noyes,  W.  IT.  Ogilvie,  Canon  Rawn- 
sley.  Sir  Owen  Seaman  and  William 
Watson. 


34 


BOOKSELLER      AND      STATIONER 


Books  Received 

The  Canadian  Woman's  Annual  and  So- 
cial Service  Directory,  by  Emily  P. 
Weaver  and  E.  C.  Weaver.  Toronto: 
McClelland,  Goodchild  &  Stewart. 
Cloth,  $1. 

This  is  a  comprehensive  volume  full  of 
valuable  information  of  special  interest 
to  the  modern  woman  seeking  to  realize 
or  adapt  herself  to,  or  better,  actual  con- 
ditions. 

The  first  section  is  devoted  to  postal 
and  miscellaneous  information,  includ- 
ing tables  for  housekeepers;  then,  in  the 
order  named,  the  following  subjects  are 
dealt  with:  Canada  and  Population; 
Government  and  Leaders  of  Society; 
National  Council  of  Women;  Political 
Status  of  Women;  Women  in  the  Home, 
Child  Welfare;  Education;  Professions 
and  Employments;  Journalism;  Art, 
Music  and  Drama;  Agriculture  and 
Country  Life;  Community  Work; 
Health;  Recreation;  Temperance  and 
Purity;  Reformatory  and  Correctional 
Agencies;  Socializing  and  Philanthropic 
Agencies;  Social  Training;  Religions  of 
Canada;  Miscellaneous  Organizations; 
and  finally  the  war,  giving  information 
regarding  patriotic  work,  national  ser- 
vice committee  and  the  Red  Cross  So- 
ciety. 

This  will  serve  to  afford  some  idea  as 
to  the  amount  of  valuable  information 
that  is  crowded  between  the  covers  of 
this  remarkable  volume. 

The   Soldier's  Word  and  Phrase  Book. 

London :      George      Harrop     &     Sons. 

Paper,  6d. 

This  book  is  intended  for  the  soldier, 
who,  knowing  only  his  mother  tongue, 
finds  himself  in  France  or  Germany.  The 
words  and  phrases  are  printed  in  Eng- 
lish, French  and  German  in  parallel  col- 
umns, and  they  have  been  carefully  se- 
lected with  a  view  to  the  peculiar  needs 
of  the  English  soldier  by  a  committee 
of  modern  language  teachers  who  have 
had  experience  in  instructing  soldiers. 
Other  aids  have  already  appeared,  but 
this  is  the  first  to  include  German  words 
and  phrases,  and  it  is  safe  to  claim  that 
no  other  has  been  prepared  with  equal 
care. 

America's  Arraignment  of  the  War.     J. 
William  White.    London :  George  Har- 
rop &  Sons.     Cloth,  Is. 
The  author  is  a  Fellow  of  the  Ameri- 
can  College  of.  Surgeons  and  a  trustee 
of  the  University  of  Pennsylvania.     He 
examines  the  pleadings  of  the  friends  of 
Germany  in  the  United  States  and  else- 
where,  including   the   official    apologists 
in    Germany,    and    having    weighed    the 
evidence,  reveals  the  hollowness  of  Ger- 
many's claim  that  she  is  not  the  aggres- 
sor.    The  book  shows  the  mind  of  Am- 
erica concerning  the  war  and  goes  deep- 


ly into  the  question  of  the  issues  as  they 
may  ultimately  affect  the  United  States. 

The  Saviour  of  Men,"   by  Rev.  Laugh- 
Ian  Maclean  Wadd.  London:  Oliphant, 
Anderson  &  Ferrier.     60d.  net. 
This   is   a    very    attractive    devotional 
book,   having   an   illuminated    cover,   in- 
troducing an  Oriental  scene. 
The  Story  of  the  Human  Body  by  Dr. 
Chalmers  Watson.    Toronto:  Nelson's. 
A    school   book,   recommended   by   the 
Minister    of    Education    for    use    in    On- 
tario school  libraries.    The  volume  is  de- 
scribed as  a  reader   in   hygiene  for  the 
third  form.    It  does  not,  however,    deal 
with  the  vexed  question  of  sex  hygiene. 
Dr.  Watson  treats  in  simple  language  of 
the  first  principles  of  human  health,  pay- 
ing special  attention  to  such  topics  as  the 
use  of  alcohol,  the  care  of  the  body,  di- 
gestion and  the  blood,  and  proper  exer- 
cise  and   clothing.    The   book   should    be 
invaluable   for  the  purpose   intended.   A 
number    of    fine    illustrations,    some    of 
them  in  color,  enhance  the  book's  attrac- 
tiveness for  children. 

The  European  War — The  Powers,  by 
R.  Stroppa-Quagiia.  New  York:  Edi- 
tions d'Art  Co.,  Inc.  Cloth,  $1.50. 
It  is  interesting  to  note  that  10  per 
cent,  of  the  profits  of  this  book  go  to 
the  Red  Cross  Fund.  This  fact  will  help 
retailers  to  sell  the  book,  which  is  a  cre- 
ditable volume  of  320  passes  with  more 
than  500  illustrations.  It  provides  de- 
tailed information  and  impartial  infor- 
mation concerning  the  powers  involved 
in  the  cataclysm  in  Europe,  with  their 
history  and  development;  history  of  the 
reigning  family,  of  the  army  and  navy, 
and  latest  statistics  approved  by  the  re- 
spective consulates,  making  it  a  practic- 
ally valuable  book. 

The  Rally  of  the  Empire.  Our  Fighting 
.Forces  in  Australia,  Canada,  India 
and  South  Africa.  London:  George 
Newnes,  Ltd.  Toronto:  T.  S.  Sinnott. 
Cloth,  2s.  6d. 

Different  writers  describe  the  military 
forces  of  the  different  Dominions.  Saint 
Nihal  Singh,  author  of  "Progressive 
British  India,"  tells  of  the  troops  of 
India,  there  being  numerous  illustrations 
of  Indian  princes,  prominent  fighting 
men  and  rank  and  file  soldiers.  Canada's 
fighting  troops  are  dealt  with  in  a  most 
able  and  interesting  manner  by  Roger 
Pocock,  while  those  of  Australia  and 
South  Africa  are  ably  described  by  A.  B. 
Cooper. 

Britain's  Great  Men — Roberts,  Kitchen- 
er, French.  London :  George  Newnes,' 
Ltd.  Toronto:  T.  S.  Sinnott. 
This  is  a  companion  to  "The  Rally  of 
the  Empire,"  and  deals  exhaustively 
with  the  careers  of  these  three  great  sol- 
diers, there  being  many  illustrations  de- 
picting historic  fights  in  which  they  par- 
ticipated. 


Of  Canadian  Interest 

New  and  Forthcoming  Books 

"God's  Country — and  the  Woman," 
by  James  Oliver  Curwood,  is  a  romance 
of  the  North  Woods  and  the  strange  pro- 
mise that  Philip  Weyman  is  called  upon 
to  make  by  a  girl  lie  meets  far  off  in 
"God's  Country."  The  story  of  his  love 
for  Josephine,  of  his  attempts  to  solve 
the  mystery  that  hangs  over  Adare 
House,  of  the  fight  with  Thoreau's  "bad 
men'"  and  its  dramatic  outcome,  makes 
"God's  Country — and  the  Woman"  an 
intensely  interesting  tale  of  life  on  the 
only    frontier  now  left. 


James   Oliver   Curwood. 

A  voluminous  five-dollar  book  will  be 
Major-General  Steel's  "Forty  Years  in 
Canada,"  soon  to  appear.  Extraordin- 
ary interest  in  its  coming  is  being  dem- 
onstrated in  Winnipeg. 

Harvey  J.  O'Higgins  is  the  author  of 
a  story  called  "The  Adventures  of  De- 
tective Barney."  There  is  a  dramatiza- 
tion of  it  under  the  name  of  "The  Dum- 
my," recently  produced  in  Toronto  at 
the  Royal  Alexandria  Theatre. 

Just  before  leaving  Nelson.  B.C.,  for 
the  front  with  the  First  Canadian  Con- 
tingent, Coningsby  Dawson  finished 
"The  Unknown  Country,"  which  is  a 
tale  of  remarkable  charm,  taking  the 
reader  from  Western  Canada  to  Aus- 
tralia and  South  America,  following  the 
fortunes  of  the  brother  and  sister  who 
are  the  principals  of  the  story.  It  is 
published  at  half  a  dollar. 


ADDITIONAL  PARTICULARS 
ABOUT  ANY  BOOK  MENTIONED 
IN  THESE  COLUMNS  UPON  BE- 
QUEST TO  BOOKSELLER  AND 
STATIONER 'S  SERVICE  DE- 
PARTMENT. 


BOOKSELLER      AND      STATIONER 


35 


News  of  Books  and  Bookmen 

Interesting  Items  About  Books  and  the  People  Who  Produce  Them 


A  Scottish  Visitor. 
Henry  R.  Brabrook,  the  manager  in 
Glasgow  for  Messrs.  Blaekie  &  Son,  Ltd., 
of  London  and  Glasgow,  is  taking  a 
short  holiday  trip,  and  visited  Toronto 
in  January.  Mr.  Brabrook  came  on  no 
special  business,  but  after  a  strenuous 
year  he  is  out  to  freshen  up  body  and 
mind  before  tackling  the  making  and 
selling  of  another  big  array  of  juveniles 
and  picture  books  for  the  fall  season. 

A  Veteran  Road  Man. 
The  "Dean"  of  the  book  travelers, 
W.  J.  Kelly,  representing  McLaughlin 
Bros.,  of  New  York,  was  in  Toronto  with 
his  ,1915  line  last  month,  and  on  January 
12  he  passed  the  72nd  milestone  of  life, 
being  in  Toronto  for  that  anniversary, 
as  has  been  his  experience  for  many 
years  past.  Mr.  Kelly  has  been  on  the 
road  continuously  since  1869,  and  has 
represented  McLaughlin  Bros,  since 
1879.  In  an  interesting  conversation 
with  a  representative  of  Bookseller  and 
Stationer,  here  called  the  time  when  he 
used  to  sell  to  the  late  Timothy  Eaton, 
when  the  latter  had  a  comparatively 
small  store  on  Yonge  Street,  consider- 
ably to  the  north  of  the  present  huge  es- 
tablishment of  the  T.  Eaton  Co.  He  men- 
tioned also  many  other  old-time  mer- 
chants, most  of  whom  are  now  out  of 
business. 

The  Copp,  Clark  Co.  report  as  their 
best  selling  fiction,  "Big  Tremaine," 
"The  Way  of  the  Strong"  and  "The 
Sergeant  of  Fort  Toronto,"  Avhile  in 
non-fiction  the  book  in  strongest  demand 
is  Richard  Harding  Davis'  "With  the 
Allies."  followed  by  "Pan  Germanism" 
and  "The  Primer  of  the  War." 

Natalie  S.  Lincoln,  author  of  "The 
Trevor  Case,"  has  written  a  new  book 
entitled  "C.  0.  D.,"  which  will  appear 
this  month,  and  it  has  the  same  rapid- 
fire  which  made  the  other  book  referred 
to  so  popular.  A  mystery  and  a  love  ro- 
mance are  worked  out  in  this  tale  with 
absorbing  interest. 

With  the  beginning  of  this  year  Harry 
W.  Sully,  well  known  in  this  country  as 
a  representative  of  the  United  States 
publishers,  made  a  change  to  the  firm  of 
Rand,  McNally  &  Co.,  for  whom  he  will 
cover  Eastern  Canada. 

The  New  York  Public  Library,  Circu- 
lation Department,  reports  books  most 
in  demand,  excluding  fiction,  for  the 
week  ending  January  20,  as  follows : — 
Barrie's  Half  Hours;  MaeManus'  Your- 
self and  the  Neighbors;  Jarintzoff's  Rus- 


sia, the  Country  of  Extremes;  Bern- 
hardi's  How  Germany  Makes  War,  and 
Harmay's  From  Dublin  to  Chicago. 

"Who's  Who  for  1915,"  with  which 
is  incorporated  "Men  and  Women  of 
the  Time,"  is  the  67th  annual  issue.  It 
contains  biographies  of  over  twenty-five 
thousand  persons  of  note.  A  companion 
volume  is  the  "Who's  Who  Year  Book," 
in  which  are  found  the  tables  and  statis- 
tics, which  form  the  basis  of  "Who's 
Who,"  and  first  led  to  its  conception. 
These  tables  are  classified  under  office 
appointments  or  position  so  far  as  it  is 
possible,  and  form  the  reverse  reference 
to  that  in  "Who's  Who"  itself.. 

Interim  copyrights  have  been  granted 
at  Ottawa,  for  the  following  books,  "The 
A.  B.  C.  Method  of  Touch  Typewriting. 
Book  1, "  by  John  Barry  Mack,  of  Moose 
Jaw,  Sask.,  and  "The  Reference  Direc- 
tory of  Made-in-Canada  Products"  by 
Samuel  A.  Grant;  Montreal. 

Marshall  P.  Wilder 's  death,  recently 
in  St.  Paul,  brought  out  many  anecdotes 
of  the  genial  little  man  who  wrote  "The 
Sunny  Side  of  the  Street,"  and  "Smil- 
ing 'Round  the  World."  Whoever 
would  help  to  diffuse  the  radiance  that 
Wilder  cast  around  him,  wherever  he 
went,  will  do  well  to  read  these  mirth- 
making  books. 

"Deeds  That  Will  Never  Die,"  Such 
is  the  suggestive  title  of  one  of  the  first 
books  born  of  the  European  War.  The 
Stories  of  Heroism  told  in  it  were  col- 
lected by  John  Foster  Fraser.  They 
chiefly  concern  British  bravery. 

Commenting  in  "The  Sphere"  on  the 
fact  that  already  60,000  copies  of  Marie 
Corelli's  latest  novel,  "Innocent,"  have 
been  sold,  Clement  Shorter  tells  a  delight- 
ful story  apropos  of  that  popular  author. 
Once,  travelling  in  a  railway  carriage 
with  two  other  passengers,  aunt  and 
niece,  he  heard  with  the  greatest  relish 
a  conversation  anent  Miss  Corelli.  The 
talk  turning  to  "Barrabas,"  the  elder 
dutifully  admonished  the  younger  that 
she  should  not  read  it.  "It  is  quite  too 
intellectual   a   book  for  vou,  my  dear," 


ADDITIONAL  PARTICULARS 
ABOUT  ANY  BOOK  MENTIONED 
IN  THESE  COLUMNS  UPON  RE- 
QUEST TO  BOOKSET.IER  AND 
STATIONER'S  SERVICE  DE- 
PARTMENT. 


was   her  comment,  "too  profound   alto- 
gether." 

Gertrude  Atherton's  new  novel,  "Be- 
fore the  Gringo  Came,"  is  a  tale  of  early 
California  when,  it  was  still  a  Spanish 
domain. 

John  T.  Mclntyre's  Ashton  Kirk  tales 
have  been  so  successful  that  a  third  vol- 
ume is  being  published  under  the  title  of 
"Ashton  Kirk,  Special  Detective." 

The  same  characters  that  made  "My 
Lady  of  the  Decoration"  such  a  favorite, 
appear  in  the  same  author's  new  book, 
"The  House  of  the  Misty  Star."  a  tale 
of  love,  youth  and  hope  in  old  Japan. 

Suggestive  of  "Mrs.  Wiggs"  is  "Am- 
arilly  of  Clothes  Line.  Alley,"  by  Bella 
Maniates.  It  is  an  illustrated  $1  book 
of  the  handy  size,  of  the  "cabbagepatch" 
volume  referred  to. 

Two  of  those  refreshing  American 
humorous  tales  are  George  Fitch's  new 
book,  "Homeburg  Memories,"  and  Anne 
Warner's  "The  Taming  of  Amorette. " 
Miss  Warner  wrote  "The  Rejuvenation 
of  Aunt  Mary." 

"The  Grand  Assize,"  by  Rev.  Hugh 
Chapman,  presents  one  of  the  most 
striking  vizualizations  of  the  Last  Judg- 
ment that  has  ever  appeared  in  popular 
form. 

The  new  War  Year  Edition  of  "5,000 
Facts  About  Canada,"  compiled  annual- 
ly by  Frank  Yeigh,  is  now  out  and  is,  as 
usual,  a  treasure-store  of  definite  data 
regarding  the  Dominion,  revealing  in  a 
striking  way,  the  development  of  the 
country  in  a  single  year.  The  ten-year 
and  confederation  contrasts  are  no  less 
suggestive. 

A  book  of  outstanding  interest  which 
has  just  been  published,  is  a  volume 
comprising  speeches  of  Joseph  Cham- 
berlain in  which  the  reviewer  for  the 
New  York  Times  finds  material  for  an 
interesting  comparison  of  Chamber- 
lain's views  on  expansion  and  those  of 
Treitschke  and  Bernhardi. 

The  Macmillan  Company  of.  Canada 
report  as  their  best  sellers,  Jack  Lon- 
don's "The  Mutiny  of  the  Elsinore"; 
"The  Demi-Gods,"  by  James  Stephens, 
and  "Saturday's  Child,"  by  Kathleen 
Morris. 

Short  histories  of  the  countries  in- 
volved in  the  war,  reprinted  in  separate 
volumes,  from  the  Encyclopaedia  Brit- 
tannica,  are  books  published  at  $1  each 
now  bein<j'  offered  to  the  Canadian  book 
trade. 

A  new  edition  of  Rev.  John  McNeill's 
book,  "World  Power,"  has  been  is- 
sued. 

A  publication  issued  on  the  authority 
of  the  British  War  Office  is  "A  Dic- 
tionary of  Naval  and  Militarv  Terms." 


36 


BOOKSELLER      AND      STATIONER 


NEW    ISSUES    IN    MUSIC. 

Music  received  from  Joseph  William.-. 
Ltd..  the,  London  publishers,  includes: 
•'The  Naval  Song  Album,"  including 
such  old  favorites  as  "Hearts  of  Oak." 
•'The  Bay  of  Biscay."  "Ye  Mariners  of 
England,"  "'A  Life  on  the  Ocean 
Wave."  "Rule  Britannia"  and  other 
songs.  An  edition  of  national  songs  of 
the  Allies  arranged  for  Ihe  harmonium 
has  been  brought  out  by  the  same  house. 

Also  a  new  patriotic  song-.  "Take  the 
Lion's  Muzzle  Off";  the  second  book 
of  Monothemes  (By  My  Fireside),  by 
Tobias  Matthay.  and  a  book  of  "Dith- 
ering Dirties."  being  ridiculous  rhymes 
sel  for  singing. 
Put  it  on,  Take  it  off  (Wrap  it  up,  Take 

it  Home).   .Words  and  music  by  Edgar 

Leslie    and    .Toe    Young.        Kalmar    & 

Puck    Music     Co.,    New     York,     N.Y.. 

U.S.A. 
Winter  Night.      Lyric  by  Grant  Clarke. 

Music   by   Jean    Schwartz.      Waterson. 

Berlin  &  Snider  Company,  New  York, 

N.Y. 
Little  Princess.      March  Two-step.       By 

Harry  J.  Lincoln.     (Music.)      Vandcr- 

sloot  Music  Publishing  Company, .  Wil- 

liamsport,    Pennsylvania,   U.S.A. 
Marche  de  Guerre.     (War  March.)     Sur 

les   Airs   Nationaux    des   Pays    Allies. 

Arrange    par     Victor    Parent.      J.    E. 

Belair.    Montreal,   Que. 
Everybody   Rag   With   Me.       Words   by 

Gus  Kahn.     Music  by  Grace  Le  Boy. 

Jerome  H.   Remick   &    Company,  New 

York,  N.Y.,  U.S.A. 
I've  Got  a  Moving  Picture  In  My  Heart 

of  You.      Words  by   Stanley   Murphy. 

Music  by  Henry  1.  Marshall.  Jerome 
,   H.    Remick    &    Company,    New    York, 

N.Y. 
I  Couldn't  Keep  Away  from  You.  Words 

by    Gus  Kahn.        Music    by    Grace   Le 

Boy.     Jerome  H.  Remick  &  Company. 

New  York.  N.Y. 
When     the     Roses     Bloom     in     Avalon. 

Words  by   Alfred  Bryan.      Music    by 

Jack    Wells.      JeronVe    H.    Remick     & 

Company,  New  York,  N.Y. 
The  Hero  of  All  My  Dreams.      Ballad. 

Words  and  music  by  Jean  Havez  and 

Louis   Silvers.     Jerome  H.  Remick    & 

Company,  New  York,  N.Y. 
On  the  5.15.    Words  by  Stanley  Murphy. 

Music   by   Henry   I.    Marshall.    Jerome 

H.    Remick    &    Company,    New    York, 

N.Y. 
Come  Over  to  Dover.    Words  by  Stanley 

Murphy.     Music  by   George  Botsfprd. 

Jerome   II.    Remick   &   Company,   New 

York,   N.Y. 
Lease  Your  Little  Lovin'   Heart  to  Me. 

Words  by  George  J.  Moriarty.    Music 

by  Richard  A.  Whiting.       Jerome  H. 

Remick  &  Company.  \rew  York,  N.Y. 
I  Was  Thinking  of  You.     Words  by  (ins 


Kahn.  Music  by  Richard  A.  Whiting. 
Jerome  H.  Remick  &  Company,  New 
York,  N.Y. 

Russian  National  Hymn.  For  Mixed 
Voices.  Music  by  Alexis  Lvoff.  Har- 
monies Revised  by  Alt'.  E.  Whitehead, 
F.C.G.O.,  A.R.C.O.  Anglo-Canadian 
Music  Publishers'  Association,  Lim- 
ited, London,  England. 

Russian  National  Hymn.  For  Male 
Voices.  Music  by  Alexis  Lvoff.  Re- 
vised and  Arranged  by  Alt'.  E.  White- 
head, F.C.G.O.,  A.R.C.O.  Anglo-Can- 
adian Music  Publishers'  Association, 
Limited,   London,   England. 

1914.  Marche  Militaire  pour  le  Piano. 
Par  Madame  W.  For  ton.  (Musique.) 
Madame  W.  Fortin,  Montreal,  Que. 

The  Heroes  Left  Behind.  Words  by 
Ken  Finlay.  Music  by  M.  Coscia.  Ken 
Finlay,  Ottawa,  Out.  ' 

Stand  by  the  Union  Jack.  Words  and 
Music  by  W.  E.  Delaney.  W.  E.  De- 
laney,  Montreal,  Que. 

The  Triple  Entente.  Words  and  Melody 
by  David  P.  Anthony.  Arranged  by 
W.  E.  MacClymont.  The  Delmar 
Music  Co.,  Limited,  Montreal,  Que. 

We're  From  Canada.  Patriotic  Song. 
Words  and  Music  by  Irene  Humble. 
Irene    Humble,   Toronto,   Ont. 


Martyrs  and  Heroes  of  the  Scottish  Cov- 
enant, by  Rev.  George  Gilfillan.  Lon- 
don: Gall  &  Inglis.  Cloth,  3s.  6d. 
But  the  present  war  has  brought  us 
sharply  back  again  to  the  clear  records 
of  history.  The  harrowing  treatment  of 
the  Belgians  by  the  German  command- 
ers; the  murders;  slaughters:  shooting 
on  the  slightest  pretext,  have  shown  us 
that  militarism  carries  itself  now,  just 
as  it  did  hundreds  of  years  ago.  When 
the  war  dog  is  let  loose,  it  brings  out 
the  innate  savagery  in  certain  types  of 
m<  ii,  and  they  take  the  opportunity  to 
gratify  every  whim  under  the  guise  of 
achieving  their  purpose.  "Might  is 
light"  is  the  first  axiom  of  this  man- 
with-the-gun.  towards  the  man  who  has 
not. 

In  the  light  of  present  events,  it  is 
abundantly  clear  that  Claverhouse  was 
simply  the  apotheosis  of  militarism  in 
his  own   time. 

Gilfillan  takes  a  very  moderate  view 
of  both  sides  of  the  Covenanting  move- 
ment, and  this  re-issue  in  (dear  readable 
type,  with  illustrations,  in  a  nice  binding, 
i^  a  worthy  covering  for  an  excellent 
volume. 


War  and  the  Trade  Paper 

THE  FINANCIAL  POST  has  been  running  a  series  of  art  ides  with 
the  object  of  interesting  the  Dominion  Government  in  taking  more 
comprehensive  steps  for  the  securing  of  war  contracts  for  Canadian 
firms.  In  n  recent  article  The  Post  says':  Within  a  week  after  war 
broke  out,  a  meeting  of  trade  paper  editors  was  called  in  London  and 
their  en  ws  as  experts  mi  business  wert  published  in  the  British  papers 

to  reassure  the  nation  as-  to  the  stability  of  business.  The  Hoard  of 
Trad/    called   in   consultation   some  of      the      leading  editors.      Lloyd 

George  asked  Sir  George  Paish,  the  editor  of  The  Statist,  a  weekly 
commercial  ami  financial  paper,  for  advice  in  the  emergency  anil. 
eventually  insisted  upon  him  giving  his  wliole  lime,  until  the  war 
should  i>e  over,  to  the  service  of  the  Govern ment  as  technical  financial 
adviser,  and  Ihe  splendid  way  in  which  Britain  h<m  met  the  emerg- 
ency has  been  due  to  this  trade  paper  editor  more  than  to  any  other 
factor,  as  teas  pointed  ont  by  I .  W.  Fiavelle  in  an  address  a  short  time 
ago. 

In  the  States,  too.  since  the  present  emergency  arose,  the  editors 
of  the  leading  trade  papers  have  been  called  to  discuss  conditions  with 
the  President  and  members  of  his  Cabinet,  hat  particularly  with  their 
Minister  of  Trade. 

These  <doss  paper  editors  are  the  specialists  in  journalism .  Their 
opinions  are  unbiased.  They  have  no  personal  intej'ests  to  serve. 
Their  success  depends  upon  how  null  thfiy  serve  their  readers  as  a 
whole.  Any  preference  for  any  firm  or  clique  would  he  fatal  to  the 
paper.  They  are  constantly  called  upon  by  the  courts  for  expert  evi- 
dence in  com  plicated  cases.  Occasionally  they  are  consulted  privately 
hit  jndyes  desiring  information  to  (/aide  them  in  coming  to  a.  decision 

in  business  or  technical  cases.  Of  courst  this,  are  mere  incidents  in 
the  Work  of  these  journalists.  Their  chief  object  is  to  give  the  neivs  Of 
the  particular  trade  or  industry  itl  which  their  raiders  are  interested. 
news  for  which  general .  daily  and  weekly  a<  ivspap*  rs  with  their  spaa 
crowded  with  WOT.  crime.  Inischall  or  society  news  cannot  afford  spaa  . 


THIS  department  of  Bookseller  and 
Stationer  is  especially  valuable  to 
dealers  in  that  it  keeps  them  post- 
ed regarding  new  items  of  merchandise 
introduced  l>y  manufacturers  and  job- 
bers. It  is  of  distinct  advantage  to  a 
stationer  to  be  the  firsl  in  bis  town  to 
display  any  new  and  meritorious  line. 
Therefore,  every  merchani  should  make 
it  a  point  to  keep  in  close  touch  with 
the  information  given  in  this  department 
from   month    to   month. 

Florin,  of  New  York,  lias  just  pul  out 
a  new  bill  fold  which  is  fitted  with  a 
calendar,  a  mirror,  a  good  grade  black 
rubber  eomb,  ami  also  at'  identification 
card.  ft  is  made  with  three  card  poc- 
kets beside  pocket  for  bills.  These  bill 
folds  are  made  of  a  tine  grade  of  slice]) 
skin  in  popular  grains  such  as  morocco. 
seal,  lizard,  alligator,  plain  or  smooth, 
in  black,  brown  and  red. 
#  *  * 
"A  Four  Poster." 
The  "Monarch''  loose-leaf  ledger  is  a 
new  production  in  the  line  of  W.  .).  Gage 
&  Co..  Limited.  It  is  made  with  rounded 
steel  back,  having  90  per  cent,  expansion 
and  covers  are  mounted  on  -teel  hinges. 
The  mechanism  is  four  posts  5-16  inch 
diameter,  insuring  perfect  alignment 
of  the  sheets.  A  flat  key.  which  can  be 
put  on  a  chain  or  key  ring,  accompanies 
each  book.  The  style  of  binding  is  best 
"Corduroy  ami  Russet,"  finished  with 
gold    tooling, 

Toy   Delivery   Vans. 
The  illustration  presented  herewith  in- 
troduces a  new  idea   in  tov  wagons.    This 


van  does  mil  interfere  with  the  sale  of 
these  items  and  the  publicity  thus  aiven 
creates   additional   business. 

HI         * 

A  new  (dip  holder  has  recently  been 
placed  on  the  market  by  the  Boorum  & 
Pease       Louse-Leaf      Hook       Co.,    W'llicll    is 

meeting  with  quite  favorable  comment. 
Jt  is  called  the  auto-clip.  The  springs 
stay  open  and  permit  of  the  easy  mani- 
pulation   of    sheets.      These    springs   are 


is  an  item  in  the  line  of  the  Illinois 
Metals  Co..  represented  in  Canada  by 
L.  G.  Beebe.  The  reproduction  of  the 
name   of  the   dealer  on   the   side   of  the 


hound  with  the  back  cover,  being  (dosed 
with  a  slight  pressure  of  the  hand  that 
grips  the  sheets  firmly.  There  are  seven 
styles  of  binding   in   all   and   11    sizes  of 

these  books. 

*  #     * 

.V  recently  introduced  novelty  which 
stationers  will  find  a  ready  seller  is  a 
magnifying  pocket  mirror,  circular  in 
shape  and  measuring  about  two  inches 
in  diameter.  These  mirrors  prove  ser- 
viceable for  the  traveller,  motorist  or 
mechanic,  as  the  magnifying  properties 
enable  one  to  readily  discover  cinders, 
dust  or  any  foreign  substance  which  may 
have  lodged   in   the  eye. 

*  *     * 

Two  New  Lines. 
With  the  remarkable  popularity  of 
"Rum"  or  Kuhn-Kahn  has  come  a  rum 
hoard  which  adds  to  the  Facility  and  in- 
terest of  playing  the  game.  It  is  a  pro- 
duct of  the  Monarch  Manufacturing  Co. 
of  416  South  Franklin  street,  Chicago, 
who  have  appointed  L.  G.  Beebe,  of  To- 
ronto, as  their  Canadian  sales  represen- 
tative. Another  firm  for  which  Mr.  Beebe 
has  become  Canadian  sales  agent  is  the 
Xatham  M.  Stone  Co.,  of  607  W.  12th 
street,  Chicago,  who  make  framed  pic- 
tures for  popular  selling. 

*  *     * 

A    decided    novelty    in    the    stationery- 
trade    just    brought    out    by    Frank    A. 
Weeks  &  Co.,   New    York,  is   an   inkwell 
made    of   glass    spherical    in    shape,    and 
37 


which,  when  Ihe  cover  is  on  it,  resembles 
a  big  soap  bubble.  It  is  about  six  inches 
in  diameter  and  weighs  five  pounds.  The 
suggestion  is  offered  that  it  proves  a 
successful  business  getter  when  display- 
ed with  ether  stationery  in  a  window. 
using  with  it  a  sign  pr  card  with  the 
following,  or  a  similar  inscription:  ''The 
Largest     Inkwell    In      — : ,'■'    (blank    for 

name  of  town. ) 

»     «     * 

The  distinguishing  feature 
of  the  new  Cliplox  paper 
fastener  is  shown  in  the  ac- 
companying illustration.  ft 
not  only  fastens  two  or 
more  sheets  together,  but 
locks  them  so  that  they  will 
not  come  apart  until  this  is 
desired  and  then  it  can  be 
done  easily  without  tearing 
the  paper.  Menzies  &  Co., 
have  just  added  this  to  the 
nes  for  which  they  have  Ihe  Canadian 
sales  agency. 

:  IK  * 

A  New  Knocker. 

Door   knockers   as  a   general   rule   are 

not  sold  in  stationery  and  novelty  stores, 

but  sometimes  the  originality  and  timely 

interest     of    its     design     puts    a    usually 

irosaic  article  of  merchandise  in  a  class 


A    Kaiser   Knocker. 

by  itself,  makes  it  a  suitable  Specialty 
for  uovelty  dealers,  and  this  applies  to 
the  door-knocker  illustrated  here,  de- 
signed by  Jonathan  Bines,  of  Balhain, 
London,  England,  who  gives  full  permis- 
sion for  its  adoption,  provided  that  (1) 
the  knocker  be  called  the  "Mailed 
Fist";  (2)  half  of  the  profits  of  its  sale 
be  given  to  the  Prince  of  Wales'  Fund; 
(3)  the  manufacturer  takes  all  risks  of 
Majestats-Beleidigung. 


Get  Ready  Now  for  Spring  Wall-paper  Campaign 

Trade  Intelligence  About  This  Most  Profitable  Branch  of  MercantiHng  —  High  Standing  of 
Canadian-made  Papers  —  Something  About  the  Kind  of  Paper  That 
Will  be  in  High  Favor  This  Year. 


NOTHING  is  more  effective  for 
the  window  display  than  wall- 
paper, but  to  obtain  the  best 
results  the  goods  must  be  tastefully 
arranged  with  just  a  few  striking 
designs  at  a  time,  and  these  should 
be  changed  twice  a  week.  During 
the  months  of  March,  April  and  May, 
and  again  in  the  fall,  the  stationer 
should  devote  at  least  one-half  of  his 
window  space  to  the  display  of  wall- 
papers, and  during  the  summer  every 
other  week  at  least  should  find  one  of  his 
windows  arranged  with  these  goods. 

Wall-paper  responds  quickly  to  judi- 
cious advertising.  A  snappy  circular 
illustrated  with  wall-paper  designs  sent 
at  the  beginning  of  March  and  again  a 
few  weeks  later  to  everyone  in  town  and 
country  who  is  likely  to  be  interested  in 
home  deeoration  is  sure  to  bring  excel- 
lent results.  Also  the  use  of  the  town 
newspaper  as  a  means  of  distributing  ad- 
vice as  to  where  the  best  stock  of  wall- 
papers may  be  obtained,  will  be  found 
very  beneficial,  especially  if  the  adver- 
tisement is  brightened  by  an  appropriate 
cut,  and  changed  every  issue  of  the 
paper. 

Within  the  store  the  shelves,  of  course, 
must  be  kept  tidy  and  the*  stock  care- 
fully arranged,  both  for  convenience  and 
appearance.  The  sample  books  must  be 
kept  in  good  order,  for  nothing  detracts 
more  from  the  appearance  of  the  pat- 
terns than  a  torn,  ragged  sample  book. 

The  salesman  should  constantly  study 
his  stock.  He  should  try  fpr  original  ef- 
fects and  treatments  so  as  to  be  able  to 
interest  his  customers  by  showing  them 
something  different  to  what  they  are  of- 
fered elsewhere,  and  by;  talking  intelli- 
gently about  his  goods. 

There  is  a  general  tendency  toward  a 
higher  type  of  wall  decorations,  and  it  is 
necessary  for  the  successful  dealer  to 
keep  abreast  of  the.  times  and  the  ad- 
vancement of  refinement.  The  stationer 
and  bookseller  especially  is  in  a  position 
to  cater  to  what  is  known  as  the  "better 
class"  of  trade,  for  his  store  is  visited 
by  those  who  delight  in  all  that  is  re- 
fined and  artistic. 

The  farmer's  trade  must  not  be  ne- 
glected at  this  time,  for  he  above  all  is 
in  no  way  suffering  from  the  effects  of 
the  .war,  and  owing  to  his  well-lined 
pocket-book  should  be  in  a  position  to 
paper  a  room  or  two  at  least,  if  the  sub- 
ject is  broached  to  him  in  a  convincing 
manner  by  means  of  circulars.  The 
farmer's    wife    should    not    be    forgotten 


when  the  selection  is  being  made,  for 
she  probably  has  more  to  do  with  the 
decoration  of  the  home  than  he  has. 

As  to  the  trend  of  fashions  in  wall- 
papers, small  designs  and  fabric  effects 
will  sell  as  freely  as  ever.  Chintz  papers 
have  gained  quite  a  hold  with  a  certain 
class,  and  can  be  had  in  many  charming 
designs  and  colorings.  These  make  ex- 
ceedingly effective  rooms,  and  it  is  a 
style  of  decoration  which  is  admirably 
suited  to  •  the  modern  Canadian  home. 
The  introduction  of  the  "Ready  Cut" 
border,  which  comes  cut  out  ready  to 
hang  was  a  notable  advance,  and  this 
new  feature  met  with  very  encouraging 
success.  There  is  an  evident  effort  to 
keep  away  from  all  gaudy  or  startling 
colorings,  and  bright  colors  when  used 
are  toned  down  by  special  embossing 
processes  and  over-veiling.  The  many 
beautiful  plain  effects  that  are  now  be- 
ing introduced  are  forcing  the  plain  oat- 
meal papers  into  the  background,  and 
their  reign  of  popularity  is  passing  away 
as  it  did  with  the  plain  ingrain  papers 
some  years  ago. 

m 

High  Quality  of  Can- 
adian-made Papers 

Dealers     Should     Acquaint     Them- 
*     selves   With    Salient    Points    of 
Manufacture  so  as  to  be  Able 
to  Enlighten  Customers. 

THERE  may  be  certain  types  of 
wall  coverings  not  produced  by 
the  Canadian  factories  or  even 
larger  ranges  of  patterns  of  certain 
grades,  but  in  practical  wall  decora- 
tions the  range  of  Canadian-made  papers 
is  extensive  enough  and  the  goods 
themselves  sufficiently  meritorious  in 
quality,  that  they  hold  their  own  against 
the  world.  So,  when  a  customer  asks 
"are  these  imported  papers?"  the  well- 
informed  salesman  will  reply  "No, 
Madam,  these  goods  are  made  in  Can- 
ada, which  is  a  sure  guarantee  of  their 
merit,  and  they  are  equal,  if  not  su- 
perior to  goods  of  the  same  class  made 
anywhere." 

An  interesting  treatise  in  connection 
with  the  apple  as  an  article  of  diet  ap- 
peared in  a  Toronto  newspaper  awhile 
back.  It  stated  that  there  was  no  ques- 
tion but  that  the  apple  was  quite  as 
fine  a  fruit  as  the  orange,  with  better 
food  values  and  distinct  advantages 
from  a  medicinal  point  of  view  in  its 
38 


chemical  actions  on  the  organs  of  the 
body.  Yet  in  spite  of  this  favorable 
comparison,  the  orange  is  more  highly 
regarded,  and  a  larger  price  is  paid  for 
it  because  it  comes  from  a  distance,  and 
for  some  unexplainable  reason  Cana- 
dians as  a  whole  are  in  the  habit  of  plac- 
ing a  higher  value  on  things  that  come 
from  outside  their  own  country. 

Now  this  very  same  idea  exists  in  the 
minds  of  a  large  proportion  of  the  Cana- 
dian race  in  regard  to  other  things  be- 
side apples.  Perhaps  the  Wall  Paper 
industry  does  not  suffer  to  the  same  ex- 
tent as  some  other  Canadian  manufac- 
turers, yet  the  peculiar  prejudice  against 
the  home-made  article  affects  the  sale  of 
this  commodity  to  such  a  degree  that  the 
dealer  is  sometimes  constrained,  when 
foreign  goods  are  asked  for,  to  present 
Canadian  Wall  Papers  to  the  consumer 
as  of  foreign  make. 

No  doubt  the  cause  of  all  this  is  the 
ignorance  on  the  part  of  the  general 
public  of  the  high  place  that  the  Cana- 
dian Wall  Paper  manufacturer  holds  in 
the  technical  world.  Certainly  the 
retail  merchant  can  do  much  to  enlighten 
his  customers  by  acquainting  himself 
thoroughly  with  the  salient  points  of 
manufacture,  and  by  instructing-  his 
salespeople  along  these  lines. 


A  BORDER-CUTTING  DEVICE. 

The  installation  of  a  mechanical  de- 
vice for  cutting  out  borders  in  the 
Staunton  factory  accounts  for  a  notable 
advance  in  this  season's  offerings  as 
respects  borders.  In  the  past  the  diffi- 
culty as  to  cut  out  borders  has  been  that 
many  of  the  most  beautiful  of  them  were 
so  hard  to  cut  out.  Scissors,  jack- 
knives,  glass-cutting  tools,  all  failed  to 
give  perfect  satisfaction.  Then  someone 
invented  the  electric  perforator  which 
did  the  work  more  quickly  and  with  less 
labor,  yet  had  a  bad  habit  of  playing 
out  at  the  busiest  moment,  and  the  best 
of  the  work  done  by  it  was  ragged  and 
in  the  case  of  dark  grounded  papers 
sometimes  objectionable. 

The  new  process  does  not  leave  a 
rough,  ragged  edge  which  shows  a  white 
streak  when  hung  in  the  case  of  grounds 
other  than  white.  The  pattern  is 
stamped  out,  making  a  clean  cut  from 
the  printed  side  of  the  paper,  so  when 
the  border  is  hung  there  is  no  fear  of 
the  edge  of  the  pattern  showing  a  rag- 
ged streak  against  the  hanging  beneath. 


BOOKSELLER      AND      STATIONER 


39 


Your  Best  Evidence  of  Good  Sales 


lies  in  the  enthusiasm  of  the  average  user  for 
B.  &  P.  Steelback  Ledgers. 

B.  A:  P.  Steelback  Ledger  binders  have  the  fines! 
mechanism  that  brains  can  devise.  Test  this 
yourself.  See  how  smoothly  the  Steelback  ex- 
pands or  contracts.  Note  how  firmly  it  grips 
the  ledger  sheets — how  it  stays  locked — never 
works  loose. 

B.  &  P.  Steelback  Ledger  Binders  expand  fully 
100% — and  open  PLAT.  The  unsurpassed 
quality  of  the  mechanism— finds  its  counter- 
part in  the  binding — the  finest  English  pig- 
skin and  the  best  corduroy. 

Your  customer's  enthusiasm,  your  enthusiastic 
co-operation,  and  continued  good  profits  are 
sure  to  result  from  the  B.  &  P.  Steelback  Line. 

"Write  for  free  catalogue  to-day,  and  get  this 
popular,  economical  line  in  your  store. 

Boorum  &  Pease  Loose  Leaf  Book  Co. 

Makers  of  "STANDARD"  LOOSE  LEAF  DEVICES 

MAIN  OFFICE:  Hudson  Ave.  and  Front  St.,  Brooklyn,  N.Y.  FACTORIES:   Brooklyn,   N.Y.;   St.   Louis,   Mo. 

SALESROOMS :  109-111  Leonard  St.,  New  York.  Republic   Bldg.,   Chicago,   111.    220  Devonshire   St.,  Boston,   Mass.    4000  Laclede  Ave.,  St.  Louis,  Mo. 


SHEET  MUSIC  AND  MUSIC 
BOOKS  OF  THE  BETTER  CLASS 

We  are  sole  representatives  in  Canada  of  the 
leading  English  music  publishers  and  carry  a 
very  complete  stock  of  standard  publications 
for  educational  and  general  use. 
NEW  SONGS,  PIANO  MUSIC,  VIOLIN  and 
OKGAN  MUSIC,  ANTHEMS  and  CHOEUSES 
in  great  variety.  Liberal  discounts  to  the 
trade. 

AN6L0-CANADIAN  MUSIC  PUBLISHERS  ASSOCIATION,  Ltd. 

ASHDOWN'S  MUSIC  STORE 

144  Victoria  Street,  .'.  TORONTO 


PHYSICAL 
CULTURE 

The    Leading    Publication    of    its 
kind. 
Edited   by  John   Brennan. 
On   sale   the   21st  of  each  month 
from  your  News  Company.    Fully 
returnable  within  60   days.    Give 
it   a   display.      Call   your   custom 
ers'  attention  to  it  and  they  will 
not  want  to  be  without  it. 
Advertising  matter  furnished  on  request. 
PUBLISHED   BY 

PHYSICAL  CULTURE  PUBLISHING  CO. 

FLAT  IRON  BUILDING  NEW  YORK 


THE  McKINLEY  MUSIC  CO.,  cNfwAvoRKnd 

now    offers   to    the   dealer 

The  Greatest  Money-Making  Proposition 

that    has    ever    been    obtainable    in    the    history    of    the    sheet 
music  world,  in  the 

ROOT  POPULAR  MUSIC  ASSORTMENT  and 

THE   McKINLEY   DEMONSTRATOR 
A  HORNLESS  TALKING  MACHINE 

Fearing  the  necessity  of  a  singer  and  player  you  have 
always  put  off  starting  that  sheet  music  department  in  your 
store;  realizing  the  ensuing  expense,  in  maintaining  such  a 
department  up  to  the  standard   of  your  desire. 

In  the  McKinley  Demonstrator  we  have  turned  this  former 
actual  expense  into  a  profit-maker.  You  arouse  the  interest 
of  your  prospective  customers  in  three  articles  in  one  demon- 
stration —  Sheet  Music,  The  McKinley  Hornless  Talking 
Machine    and    McKinley    Velvet    Records. 

Assurance  is  given  the  dealer  of  the  elimination  of  dead 
stock  on  his  shelves,  of  any  piece  of  The  Root  Popular  .Music 
Assortment,    by    our    exchange    offer. 

The  McKinley  Edition  of  Ten  Cent  Music 

will  always  hold  first  place  as  an  Edition  of  Standard,  Classic 
and    Teaching    Music. 

An  established  demand  for  this  line  of  music  exists 
throughout  the  United  States  and  Canada.  It  meets  the  require- 
ments of  the  Teacher,  Student  and  the  Accomplished  Musician. 

It  has  proved  itself,  to  thousands  of  dealers  to  be  the 
best  foundation  for  a  shpet   music  department. 

Every  copy  of  The  McKinley  Edition  sold  means  a  proBt 
of  over  200%   to   the  dealer. 

The  McKinley  Edition  conforms  in  every  detail  with  Can- 
adian  copyright  laws. 

A  great  advantage  to  the  merchant  as  a  "Trade  Bringer" 
Is  the  catalogues  bearing  the  dealers'  imprint  which  are  sup- 
plied with  both  of  these  Editions.  These  catalogues  will 
attract  more,  customers  to  your  store  than  any  other  medium 
you  could  employ. 

Write   us   for   Samples   and 
Particulars  to-day. 

McKINLEY  MUSIC  COMPANY 

The  Largest  "Exclusively  Sheet 
Music     House"     In     the     World. 

CHICAGO:   1501-15  EAST  FIFTY-FIFTH  STREET 


40 


BOOKSELLER      AND      STATION  hi; 


HIGGINS' 
TAURINE  MUCILAGE 


T 


HE  demand  for  a  clean, 
tenacious  and  pure  muci- 
lage, secure  against  the 
corrosive  influences  affecting 
the  average  product  in  this  line, 
induced  us  to  put  upon  the 
market  Higgins'  Taurine  Muci- 
lage. It  avoids  the  defects  of 
the  cheap  and  nasty  dextrine 
and  the  dear  and  dirty  gum 
mucilages.  It  is  stronger, 
catches  quicker  and  dries  more 
rapidly  than  any  other  mucilage, 
and  is  perfectly  clear,  clean, 
non-corrosive,  non-sedimentary 
?nd  pleasant  to  sight  and  scent. 
It  is  put  up  in  both  bottles  and 
safety  shipping  cans,  and  will  be  found  not  only 
convenient  for  use,  but  entirely  satisfactory  so  far 
as  its  working  qualities  are  concerned.  It  will 
please  vour  trade. 


HIGGINS'    AMERICAN   DRAWING  INKS 

BLACKS  AND  COLORS 
The  Standard  Liquid  Drawing  Inks  of  the  World 


CHAS.   M.    HIGGINS    &  CO.,   Manufacturers 
NEW  YORK  CHICAGO  LONDON 

Main  Office  and  Factory,  BROOKLYN,  N.Y.,  U.S.A. 


'^tyiiMi^^vjjiM^i^iMiss?iga^^ 

1 


TWO  LEADERS 

SHAMROCK  Lead  Pencils 

The  Best  Value  Five  Cent  Pencil 
on  the  Market 

Hexagon — Green  Polished — Gilt  Ferrule 

with    Green  Rubber.       Stocked   in   HB, 

H    and   BB    Degrees.       Packed   \  Gross 

to  Box. 

k 

KEYSTONE  Lead  Pencils 

An  Excellent  Ten  Cent,  High  Grade 
Pencil  of  Guaranteed  Quality 

HexagOii  —  Green  Polished —  Boxed  in 
Dozens.  Stocked  in  following  Degrees  : 
HB,  F,  H,  2H,  3H,  4H,  6H,  B,  2B,  3B. 

Include  some  of  these  with  your  next  order. 
SAMPLES  ON   APPLICATION. 

SMITH,  DAVIDSON  &  WRIGHT 

LIMITED 

Wholesale  Stationers  and  Paper  Dealers 

VANCOUVER,  B.C. 


i,Y«xirr»Air/sxir«rtr/s^r^t7Wt?8tih8tirr»it^ 


SPRING,  1915 

Your  customers  would  much  prefer  buying 

MADE-IN-CANADA  WALL   PAPERS 

as  they  not  only  get  better  value  by  doing 
so,    but  also   retain    their   money  at  home. 

So  before  Spring  starts,  see  that  your  shelves 
are  well  stocked  with  the  ever-popular 


S>SOPERIQE< 


Drop  us  a  line  and  we  will  be  pleased  to  make 
arrangements   for   you   to  see  our  samples. 


Note: — One  of  our  leading  specialties 
is  Staunton  Beady-Cut  Borders,  which 
come  cut  out  ready  to  hang. 


STAUNTONS  LIMITED 

Wall  Paper   Manufacturers 
933  Yonge  St.  Jfes  TORONT 


MR 


TRADE. 

Mark 


•    •    •     LIMITED 

Printers &<iPa6fis/iers  of 

CHRISTMAS  CARDS 

CALENDARS- « 

EASTER&BI6THDAY  CARDS 

MENU  &  NAME  CARDS 

DANCE  LISTS&PARTY  INVITES 

SACHET  GREETING  NOVELTIES 

PRIVATE  GREETING  CARDS 


Speciality.  Tloral  Colour  Gravure  Cards 

DAINTILY    PERFUMED 

BLANKS  &  PRINTING  for  PUBLISHING  TRADE 

in.  exc/c/s/ve  processes 

M  enquiries  direct  fo  VERDI  ER  LT?. 
18  CHRISTOPHER  STREET  LONDON- EC- 


BOOKSELLER      AND      STATIONER 


41 


The  Pens  with  the  Smoothest  Gold  Nib 


WA« 


Recognized 
le    world    over    as 
the  Standard  Fountain  Pen, 
bringing    profitable    business     to 
thousands  of  Retailers.      Made  in  a  var- 
iety of  points  in  all  sizes  to  suit  every  hand  and 
shows  a  good  profit.      Write  for  terms  and  catalogue. 

MABIE,  TODD  &  COMPANY 


The  Makers 


243  College  St. 

LONDON  PARIS 


BRUSSELS 


NEW  YORK 


Toronto 

CHICAGO 


TOY  PROFIT 


There  is  good  profit  in  a  line  of 
Toys— besides,  it  attracts  the  family 
trade  and  that  is  the  kind  that  pays. 

Successful  toymen  keep  posted  on 
trade  happenings,  new  articles,  new 
ideas  of  salesmanship  and  window 
dressing,  where  to  buy  stock,  etc. 


"PLAYTHINGS 


jj 


each  month  has  all  the  news  of  the 
toy  trade.  Subscription  price  ONE 
DOLLAR  AND  FIFTY  CENTS  a 
year  postpaid. 

Subscribe  now  and  join  those  who 
are  keeping  up-to-date  and  in  the 
swim. 

A  sample  copy    free    if    requested. 

McCready    Publishing    Co. 

118  East  28th  Street  New  York 


the  national  line 
Hotel  Register. 

Jewel*  awl  other  Valuable  Package*  must  be  placed  in  the  Saft  in  the  Office,  olhc 
the  Hotel  will  not  !■■•  responsible  for  anj   loss. 


&6>&6 '  OkaltM       _ 


NATIONAL  HOTEL  REGISTER 

WE  make  fourteen  different  sizes  of  these  registers, 
ranging  from  40  pages  up  to  500.  Some  are  plainly 
bound;  others  arc  fine  enough  to  grace  any  hostelry. 

"NATIONALIZE"  YOUR  LINE 

YOU  will  find  it  much  more  profitable,  much  more 
convenient  and  much  more  satisfactory  to  your 
trade  to  carry  a  complete  lino  of  National  Loose 
Leaf  and  Round  Blank  Hooks.  All  the  requirements 
of  blank  book  users  are  not  only  supplied  but  actu- 
ally anticipated  in  the  National  Line.  Drop  the 
•'57  different"  brands  and  Nationalize  your  stock. 

FOR    HIGH-CLASS    PRODUCTS,     RIGHT     PRICES 
AND   PROMPT    SHIPMENTS,  ORDER    FROM    THE 

NATIONAL    BLANK    BOOK    CO. 

HOLYOKE,  MASS.,  U.S.A. 


42 


BOOKSELLER      AND      STATIONER 


Highest    Class 

Wood    Photo    Frames 

Made   from     All-wood 

Mouldings 

Beautifully  Inlaid 


Messrs.  Edward  Mortimer 

LIMITED 

HALIFAX,  ENGLAND 

London  Show  Rooms,  34  Paternoster  Row,  London,  E.C. 


New  Designs  for  1915. 

Order  the 
$10  Sample  Box  of  Frames 

NOW 


WE  MANUFACTURE 

POST  CARD  ALBUMS  and  AUTOGRAPH  BOOKS 

WRITE  FOR  OUR  ILLUSTRATED  CATALOGUE 
QUOTING    PRICES     DELIVERED     DUTY     PAID 

DOW  &  LESTER 

Foresters  Hall  Place,  Clerkenwell  Rd.,  London,  E.C,  Eng. 


PATENTED 


Actual 
Size 


UPTODATE  Calendar 

A  pronounced  improvement  over  any 
other  desk  calendar.  A  red  line  mechani- 
cally cancels  past  dates.  Can  be  used 
from  year  to  year  and  lias  found  read) 
sale  wherever  displayed.  Made  in 
genuine  leather,  quartered  oak,  and  solid 
mahogany. 

Write  for  price-list  and  particulars. 


Double 
prongs   pre- 
vent   paper 
twisting. 
Prong 
bouses  pro- 


Send    for 
samples 

•rices. 


tect  finger,.   Q^m 

IDEAL  SPECIALTIES  MAN'F'G  CORP. 


552  PEARL  STREET 


NEW  YORK,  U.S.A. 


tub. 

HINKS,  WELLS  &C° 

:  B  1  RMlBlGrH  AM.  ^ 


Registered 

Before  huying  •»  fresh  stock  of  pens,  get  samples  and 
pn,es  of  the  famous 


ii 


Rob  Roy"  Pen 


the  popular  and  quick-selling  pen. 
It  is  made  of  fine  steel,  writes  e.isily  and  smoothly 
and  suits  almost  any  hand.  "Rob  Roy"  Pens  are 
made  in  one  of  the  best  equipped  factories  in  Bir- 
mingham, Eng.— the  home  of  the  pen-maklne 
industry.  6 

Manufactured  by  the  proprietors  : 

Hinks,  Wells  &  Co.,  Birmingham,  Eng. 


TOYS 

Manufactured  by  THE   WILKINS  TOY  CO. 

KEENE,  N.H.,  U.S.A. 

Represented  by 
RIEMANN.  SEABREY  CO..  1 1-15  Union  Square  W.,  New  York 


POSTER  STAMPS 

The  most  convenient  way  of  collecting  poster  art.  We 
have  a  few  copies  of  the  "Poster  Pack"  containing 
many  beautiful  and  rare  specimens.        15  cents  postpaid. 

STANDARD  PUBLICITY  SERVICE.  722  Perry  Bldg..  Philadelphia.  Pa. 

Producers  of  Poster  Stamps 


"BUY  FROM  HOME 


9f 


Gilt  and  Burnished  Brass 
Photo  Frames,  guaran- 
teed untarnishable. 


Call    or     Write   for    Samples 


Actual    Manufacturers  : 

Perry,   Bevan   &   Co.,  Ltd. 

v  Regent  Parade 

BIRMINGHAM  ENGLAND 


1 

(IftTTTTTT 

TTTTTTTTTTT 

{ 

m 

6             7 

( 

)            W^               \  ($   /               "^ 

\ 

i  V 

( 

i   it:  ~  _-  -  -     -  *  - :  2  e  _  ■ 

No.   1733  Transparent  Edges.       See  our  Catalogue  No.  42. 

WESTCOTT-JEWELL  CO.,  SE£Vr.Vs4kLS 

XF  YOU  WANT  SOME- 
THING AND  DON'T 
KNOW  WHERE  TO  GET 
IT  — WRITE  US  — WE'LL 
TELL    YOU. 

BOOKSELLER    AND    STATIONER 
Special  Service  Department 


BOOKSELLER      AND      STATIONER 


43 


r 


Here's  an  Ink  Well  with  a  Conscience 

Saves  75%  of  Ink  Bills 
Saves  50%  of  Pen  Bills 


^ 


No  more  conscientious  econo- 
mizer in  the  business  office  or 
home.  The  Sengbusch  Self- 
Closing  Inkstand  permits  the 
pen  to  take  up  only  the  amount 
of  ink  required ;  closed  abso- 
lutely air-tight  and  dust-proof 
after  every  drop;  keeps  ink 
fresh  and  clean. 

Sells   Quickly   on 
Demonstration 


Just  point  out  some  of  the  Seng- 
busch advantages  to  your  cus- 


tomers. Point  out  its  great 
utility,  its  durability,  its  perfect 
cleanliness;  its  remarkable 
economy.  Other  dealers  find  a 
simple  demonstration  is  all  that 
is  required  to  open  up  lively 
sales  in  their  locality.  And  the 
good  profit  they  afford  makes  it 
well  worth  while  pushing  them 
vigorously.  Write  for  dealer 
helps,  and  Canadian  catalogue 
bearing  your  own  imprint. 
Gratis  to  every  agency.  Write 
to-day. 


K. 


The  Sengbusch  Self-Closing  Inkstand  Co. 

300  Stroh  Building,  Milwaukee,  Wis. 


J 


The  name  WELDON  ROBERTS  on  rubber  erasers 
is   the    Mark    and    Guarantee   of    the   finest   quality. 

There  is  no  pigment  stain  left  on  the  paper 
after  using  the  W  R  Red  or   Green  erasers. 

The  W  R  Brush  (detachable)  Circular  Eraser 
995B  is  most  popular  with  all  typewriter 
operators. 


Improved  style    Ink-Peneil   Eraser. 

WELDON  ROBERTS  RUBBER  CO. 

WORKS:  NEWARK.  H.J..  U.S.A. 


Makers  of  the  finest  quality  erasers  in  all  styles. 


Mucilages  and  Paste 
are  Made  in  Canada 


Catalogues  mailed  to  the  trade  on  request. 


Canadian  Factory  and  Offices    at 


9-11-13  Davenport  Road 


Toronto 


44  BOOKSELLER      AND      STATIONER 


BUSINESS   LOGIC! 

ADVERTISING  is  intended  to  stimu- 
late trade;  to  establish  a  connection 
for  the  advertiser  and  make  his  name 

well  known;  to  standardize  his  product  and  educate 
the  public  to  an  appreciation  of  its  advantages. 

^  If  advertising  is  useful  in  times  of  peace,  should  it 
not  be  just  as  helpful  in  times  of  war? 

•I  Should  not  the  connection  established  during  a 
period  of  commercial  prosperity  be  maintained,  even 
strengthened,  until  prosperity  returns? 

<&  Should  not  the  process  of  familiarizing  and  educating  go  on? 

•I  If  not,  why  not? 

<J  Changes  are  taking  place  in  the  industrial  life  of  Canada.  New  busi- 
nesses are  coming  into  existence,  some  encouraged  by  the  unusual  con- 
ditions—others undaunted  by  them.  New  markets  are  being  opened  up. 
The  industrial  map  of  Canada,  like  the  geographical  map  of  Europe, 
is  changing. 

^  The  persistent  advertiser  will  keep  in  touch  with  his  old  friends  and 
meet  the  newcomers.  During  times  of  war  he  will  get  his  share  of  busi- 
ness and  when  the  war  is  over  his  prestige  will  have  been  strengthened 
and  his  connection  enlarged.  He  will  have  lost  nothing  and  gained 
much. 


BOOKSELLER      AND      STATIONER 


45 


5,000  FACTS  ABOUT 

CANADA 

THE  WAR-YEAR 
EDITION  FOR  1915 

is  now  out,  revised  up  to  the  minute, 
with  a  chapter  of  "War  Facts"  and  new 
sketch  maps.     The  best  yet. 

Compiled  by  Frank  Yeigh 

Newsdealers  should  stock  up  without 
delay  from  their  News  Company. 

An  effective  display  will  mean  a  satis- 
factory sale.  We  will  supply  you  with 
material  on  application. 

Canadian  Facts  Pub.  Co. 


588   Huron   Street 


TORONTO,  CANADA 


Want  to  Increase  Your 
Ink  Profits? 

Then  instruct  your  clerks  to  tell  your  custom- 
ers that  the  10c  ink  bottle  is  the  smallest 
economical  size  to  buy.  A  little  attention  to 
this  matter  will  result  in  greater  gross  sales  for 
you. 

Try  this  plan  with 

CARTER'S 

Writing 
Fluid 


the  reliable  blue- 
bla  c  k  standard 
office  ink. 


No.   18.     4  oz.  Sqiis 


Change  the  unit  purchase  of  ink  from  a  nickel 
t<>  ii  dime  and  your  profits  rise  rapidly. 

The  Carter's  Ink  Co. 

356  St.  Antoine  St.         V         MONTREAL 


WHEN    we  announce   that   the   "Van   Duke"    Is   the    Best 
pencil  we  have  produced,  every  stationer  knows  that  it 
must  be  one  of  exceptional  merit. 
Fifty  years  of  experience,  coupled  with  the  best  efforts  of  our 
chemical  laboratory  in  the  conduct  of  varied  and  prolonged  ex- 
periments to  provide  what  is  essential  in  a  lead  we  would  call 
"our  best,"  have  resulted  in  the  "Van  Dyke." 

Absolute  smoothness,  an  unvarying  texture  and  a  wear-re- 
sisting durability- — elements  so  necessary  in  the  ideal  drawing 
lead,  have  been  developed  to  an  unusual  extent,  and  the  "Van 
Dyke"  will  more  than  satisfy  the  most  critical  of  professional 
and  technical  users. 

No.  600  "Van  Dyke"  is  Hexagon  Shape,  Yellow  Polish,  with  lead  in  the 
following  degrees:  6B,  5B.  415.  3B,  2B,  B,  IIB,  V,  II,  211,  311,  4H,  5H, 
6H,  711.        Quality  and  Accuracy  of  Degree  of  l.emi  Guaranteed. 

We  shall   be  glad   to  submit   samples  and  interesting  prices  to   the  trade 

upon  request. 


Made  in  America  by 
The  Oldest  Lead  Pencil  Factory  in  America 


EBERHARD  FABER 


NEW  YORK 


Magic  Ink  Eraser 

TEN   DOLLARS  PER   GROSS 

Removes  a  blot,  a  letter, 
or  a  line  like  magic. 

The  brush   is  exactly  the  same  as 
those  in  the  50  cent  erasers.    And, 
after  all,  it's  the  brush    $10.00 
the    work  !    per  Gross. 


that    does 

STRANSKT         'G. 


CO. 


Incorporated 
22  Warren  Street,       New  York 


Hold    the   line 


(Registered.) 


London  (Eng.) 
Export  Agency, 
8  St.  Bride  St, 
LONDON,  E.G 


Here's  the  line  to  hold — 
John  Heath's  Telephone 
Pen.  You  will  not  hold  it 
long  because  it  sells  so 
quickly.  There's  quality 
about  it.  It  writes 
smoothly,  never  corrodes, 
and  lasts  long.  Get  con- 
nected with  the  Telephone 
Pen  for  quid:  sales. 


Supplied  by  nit 
the  leading 
wholesale  houses 
in  Toronto  and 
Montreal. 


46 


BOOKSELLER      AND      STATIONER 


BUYERS'   GUIDE 


TiTe  Topaz  Pencil 

As  good   as   any   at  any   price. 
Better  than  any  at  the  same  price. 

HBt    H»    with    rubber    tips, 

HB,H,2H,3H,4H,B,2B 

without  rubbers. 

INDELIBLE  COPYING 

Medium  and  Hard. 

Write  for  Bamplet  to 

Warwick  Bros.  &  Rutter,  Limited 

Wholesale  Stationers,  TORONTO. 


PAYSON'S  INDELIBLE  INK 


Trade  supplied  by  all  Leading  Wholesale 
Drug  Houses  in  the  Dominion. 

Received  Highest  Award  Medal  and  Diploma 
at  Centennial,  Philadelphia,  1876;  World's  Fair, 
Chicago,  1888,  and  Province  of  Quebec  Exposi- 
tion, Montreal.  1897 


YOUR    AD.    HERE 


WOULD  BE  READ 


BY   OVER   80%  OF 


CANADA'S    BOOK- 


SELLERS    AND 


STATIONERS. 


ART    SUPPLIES. 

Artists'   Supply  Co.,  77  York  St.,  Toronto. 
A.  Ramsay  &   Son  Co.,  Montreal. 

BLOTTING    PAPERS. 

The   \lbemarle  Paper  Co.,   Richmond,  Va. 
John  Dickinson  &  Co.,  Montreal. 
Dawson  &  Sons,  W.  V.,  Montreal. 

BLANK     BOOKS. 

Boorum  &  Pease  Co.,  Brooklyn,  N.Y. 

Brown   Bros.,   Ltd.,   Toronto. 

Buntin,    Gillies    &   Co.,    Hamilton. 

W...  V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
National  Blank  Book   Co.,   Holyoke,  Mass. 
The  Copp,   Clark  Co.,   Toronto. 
W.  J.  Gage  '&  Co.,  Toronto. 
Warwick   Bros.   &   Rutter,  Toronto. 

CHRISTMAS    AND    PICTURE    POST    CARDS. 

Dow  &  Lester,  Foresters  Hall   Place,   Clerken- 

well   Rd.,   London,  E.C., 
Alfred  Guggenheim,  529  Broadway,  N.Y. 
Birn   Bros.,  266  King  St.  W.,  Toronto. 
Menzies  &  Co.,  Toronto. 

Packard  Bros.,  329  Craig  St.  W.,  Montreal,  Que. 
Valentine  &  Sons.  Toronto  and  Montreal. 
T.  J.   Wright  &  Sons,.  Ltd.,  Blaekhorse   Lane, 

Walthamstow,  London. 
Samuel  A.  C.  Todd,  26  Bothwell  St.,  Glasgow, 

Scotland 
Raphael  Tuck  &  Sons  Co.,  Ltd.,  9  St..  Antoine 

Street,    Montreal. 

CODE  BOOKS. 

The   American   Code   Co.,    83    Nassau    St.,    New 
York. 

CRAYONS. 

American  Crayon  Co.,  Sandusky,  Ohio. 
Binney  &   Smith,   New  York. 

EMBOSSING. 

Standard    Embossing   Co.,   36-3S   Lombard    St., 
Toronto 

ENVELOPES. 

Brown  Bros.,  Limited,  Toronto. 

Buntin,   Gillies   &  Co.,    Hamilton. 

Copp,   Clark   Co.,   Toronto. 

W..'    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
W.  J.  Gage  &  Co.,  Toronto. 
Warwick   Bros.   &    Rutter,   Toronto. 

FANCY  PAPERS,   TISSUES  AND  BOXES. 

Dennison    Mfg.   Co.,    Boston. 
Menzies   &   Co.,    Toronto. 

A.    R.    MacDougall    &    Co.,    266    King    St.    W., 
Toronto. 

FOUNTAIN    PENS. 

Arthur  A.  Waterman   Co.,  Ltd.,   New   York. 

Mabie,   Todd   &   Co.,   Toronto. 

Sanford    &    Bennett    Co.,    51-53    Maiden    Lane, 

New    York. 
A.     R.    McDougall    &    Co.,     266    King    St.     W., 

Toronto. 
Paul  E.  Wirt  Co.,  Brown  Bros.,  Ltd.,  Toronto, 

Canadian    Agents. 

INKS,  MUCILAGE  AND  GUMS. 

Chas.  M.   Higgins  &  Co.,  Brooklyn,  N.Y. 

The  Carter's   Ink  Co.,  Montreal. 

W..    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
Stephens'    Inks,    Montreal. 
s.    S.    Stafford   Co.,   Toronto. 
"Glov,"    A.    R.    MaeDou-gall    &    Co.,    266    King 

St.    W..    Toronto. 
"Glueine,"    Menzies   &    Co.,    Limited,    439    King 

St.  W.,  Toronto. 


THE  FAULTLESS  LINE 

OF  LOOSE  LEAF  METALS 

Most    complete    line    of    Ledger,    Sectional 

Post,    Solid    Post    and    other    Loose    Leaf 

Metals. 

On    request    to-day    our    Catalog    GC    and 

special    proposition. 

STATIONERS  LOOSE  LEAF  CO. 


342  Broadway 
203  Broadway 


Milwaukee,  Wis. 
New  York  City 


WANTED 

Any   of    the    original    editions  of   the 
Jesuit  Relations. 

ROBERT  H.  DODD 

443  Fourth  Ave.  New  York  City 


Standard 
Commercial  Works 

CANADIAN  CUSTOMS  TARIFF 
HAND  BOOK.  Enlarged  and  revised 
to  date Price,  $1.00 

MATTE'S   INTEREST   TABLES   at   4 

to   10   per   cent Price,   $3.00 

MATTE'S   INTEREST   TABLES    at    3 

per  cent Price,  $3.00 

HUGHES'  INTEREST  TABLES  and 
book  of  days  combined,  at  3  to  8  per 

cent Price,  $5.00 

HUGHES'  SUPPLEMENTARY  IN- 
TEREST  TABLES    Price,   $2.00 

HUGHES'     INTEREST    TABLES  at  6 

and   7  per  cent.,  on  folded  card, 

Price,   $1.00 

HUGHES'  SAVINGS  BANK  INTER 
EST   TABLES,   at   3   or   3%   per   cent., 

each  on  separate  card Price,  $1.00 

BUCHAN'S    STERLING    EXCHANGE 

TABLES    Price,  $4.00 

BUCHAN'S  STERLING  EQUIVA- 
LENTS   AND    EXCHANGE    TABLES. 

Price,  $4.00 
BUCHAN'S  PAR  OF  EXCHANGE 
(Canadian)  Mounted  on  card.  Price,  35c 
THE  IMPORTER'S  STERLING  AD- 
VANCE TABLES.     From  5  to   100  per 

cent,  advance    Price,   $2.00 

IMPORT     COSTS.       A    new    Advance 

Table   Price,  $1.50 

THE  IMPORTER'S  GUIDE.  Advance 
Tables    Price,  75c. 

A  complete  catalogue  of  all  the  above  pub- 
lications sent  free  upon  application. 

Morton, Phillips  &  Co. 

PUBLISHERS 

1 1  S  Notro  Dime  St.  Weil  MONTREAL 

N.B  — Tho  BROWN  BROS..  Ltd .  Toronto.  Mi-rr 

a  full  line  of  our  publications. 


BOOKSELLER      AND      STATIONER 


47 


BUYERS'  GUIDE 


INDELIBLE     INK. 

Carter's    Ink   Co.,    Montreal. 
Paysou*s   Indelible   Ink. 
s.    S.   Stafford   Co.,   Toronto. 
H.   C.   Stephens,   London,   Eng. 

»  INKSTANDS. 

The  Sengbusch  Co.,  Milwaukee. 

LEAD    AND    COPYING   PENCILS. 

American   Pencil   Co.,   New   York. 
A.    R.    McDougall    &    Co.,    266    King    St.    W. 
Toronto. 

LOOSE     LEAF     BOOKS,     BINDERS     AND 
HOLDERS. 

The  Brown  Bros.,  Ltd.,  Toronto. 
Boorum  &  Pease  Co.,  Brooklyn. 
Buntin,  Gillies  &  Co.,  Hamilton. 
W..    V.    Dawson,    Limited,    Montreal,    Toronto 

Winnipeg. 
The  Copp,  Clark  Co.,  Toronto. 
National   Blank   Book   Co.,   Holyoke,   Mass. 
Smith,    Davidson    &    Wright,    Ltd.,    Vancouver 
Samuel  C.   Tatum  Co.,   Cincinnati. 
W.  J.  Gage  &  Co.,  Toronto. 
Warwick   Bros.    &   Rutter,   Toronto. 

LEATHER  AND  FANCY  GOODS. 

Brown   Bros.,   Ltd.,   Toronto. 
Warwick   Bros.   &    Rutter,   Toronto. 

MAP    PUBLISHERS. 

Rand,  McNally  &  Co.,  Chicago. 
The  Copp,   Clark   Co.,   Toronto. 

NEWS    COMPANIES. 

Imperial    News    Co.,    Montreal,    Toronto     Win 
mpeg. 

Toronto   News   Co. 

Montreal  News  Co. 

Winnipeg    News    Co. 

PAPER    FASTENERS. 

Ideal    Specialties    Mfg.    Corp.,    552    Pearl    St 
New   York   City. 


When  Considering  School  Supplies 

write  us  for  prices  on 

Paints,  Paint  Boxes, 
Brushes  and  Gen- 
eral Artists'  Sup- 
plies. 


Artists'  Supply  Co.,   ^„J£C&" 

77  York  St..  Toronto.  Can. 


Prompt,  Economic  and  Efficient  Ser- 
vice as  Agent  Offered  to  Canadian 
Booksellers   and    Publishers   by 

HENRY  GEORGE 

16-20     Farringdon     Ave.,     Farringrdon 
Street,   London,  Eng. 

Tick-up  orders  carefully  attended  to. 

Books  or  Periodicals  by  mail  or  case. 

WRITE  FOR  TERMS. 


PAPETERIES   AND    WRITING    PAPERS. 

\Y  V.  Dawson,  Limited,  Montreal,  Toronto 
Winnipeg. 

Warwick  Bros..  &  Rutter,  King  St.  and  Spa- 
dina  Avenue,  Manufacturing  Stationers, 
Toronto. 

The  Brown   Bros.,   Ltd.,   Toronto. 

W.  J.  Gage  &  Co.,  Ltd.,  Manufacturing  Sta- 
tioners,   Toronto. 

The  Copp,   Clark   Co.,   Toronto. 

Buntin,    Gillies   &   Co.,    Hamilton. 

Eaton,  Crane  &  Pike,  Pittsfield,  Mass. 

A.  R.  MacDougall  &  Co.,  266  King  St.  W., 
Toronto. 


PHOTO     MAILERS. 

Thompson  &  Norris,  Brooklyn,  N.Y. 

PLAYING     CARDS. 

Goodall*s   English   Playing  Cards,  A.   O.   Hurst, 

Scott   St.,   Toronto. 
Consolidated     Lithographing     and     Mfg.      Co.. 

Ltd.,    Montreal. 
U.  S.  Playing  Card  Co.,  Cincinnati,  O. 

PICTURE    FRAMES. 

Matthews  Bros.,  Ltd.,  788  Dun  das  St.,  Toronto. 

PICTURE  POST  CARDS. 

Dow    &    Lester.    Foresters    Hall    Place,    Cleik- 

enwell    Rd.,   London,   E.C. 
Gilbert   Post   Card   Co.,   54   W.   Lake  St.,   Chi- 
cago. 
Birn  Bros.,  266  King  St.  W.,  Toronto., 
Valentine  &  Sons  Publishing   Co.,  Montreal. 
T.  J.   Wright  &   Sons,   Ltd.,  Blackhorse   Lane, 

Walthamstow,  London. 
Raphael    Tuck    &    Sons,    Ltd.,    0    St.    Autoine 

St.,    Montreal. 

SHEET    MUSIC. 

Anglo-Canadian  Music  Pub.  Assn.,  144  Vic- 
toria  St.,   Toronto. 

McKinley  Music  Co.,  1501-15  East  Fifty-Fifth 
.St.,   Chicago. 

STATIONERS'  SUNDRIES. 

Brown  Bros.,  Ltd.,  Wholesale  Stationers, 
Toronto. 

The  Copp,  Clark  Co.,  Wholesale  Stationers, 
Toronto. 

W..    V.    Dawson,    Limited.    Montreal,    Toronto, 
Winnipeg. 

W.  .7.  Gage  &  Co.,  Wholesale  Stationers, 
Toronto. 

Warwick  Bros.  &  Rutter.  Wholesale  Station- 
ers,  Toronto. 

A.    R.    MacDougall    &    Co.,    266    King    St.    W.. 
Toronto. 
-- ■*mi.    Oillies    &   Co.,    Hamilton. 

STORE   FIXTURES. 

Oscar  On  ken  Co..  262  Fourth  Ave.,  Cincinnati. 
Ohio.. 


STEEL     WRITING     PENS. 

John    Heath,    8    St.    Bride    St.,    E.C,    London 

HInks.   Wells  &   Co..   Birmingham,   Eng. 

Spencerian  Pen  Co.,  New  York. 

Esterbrook  Pen  Co.,  Brown  Bros.,  Ltd..  Tor- 
onto,  Canadian   Representatives. 

A.  R.  MacDougall  &  Co.,  266  King  St.  W.. 
Toronto. 


STENCIL     BOARDS. 

The  M.  .7.   O'Malley  Co.,    Springfield,   Mass. 


TALLY  CARDS.  DANCE  PROGRAMMES. 

The   Chas    H.   Elliott   Co.,    North    Philadelphia 

Pa. 
The   Drysdale  Co.,   Chicago. 
Verdier,  Ltd.,  18  Christopher  St.,  London,  E.C 
Warwick  Bros.   &  Rutter,  Toronto. 


TYPEWRITER     RIBBONS     AND     CARBONS, 

Peerless  Carbon  Co.,  Toronto. 

Mittag  &  Volger,  Park  Ridge,   N.J. 

The  A.   S.   Hustwitt  Co.,  Toronto. 

J.    A.    Heale    &    Co.,    96    John    St.,    New    York. 

N.Y. 


TOYS. 

Faudels,   Limited,   Newgate   St..   London,   Eng. 

TOY    MARBLES. 

The    M.     F.    Christensen    &    Son    Co.,    Akron, 

Ohio. 
Akro  Agate  Co..  Clarksburg,  West  Va.,  U.S.A. 

WALL    PAPERS. 

'auntons,    Ltd.,   Toronto. 

STANDARD   COMMERCIAL   PUBLICATION'S. 

Morton,   Phillips   &  Co.,   Montreal. 


When  writing  to 
advertisers  kindly 
mention  this  paper 


CARBON   PAPERS   AND 
TYPEWRITER   RIBBONS 

Manufacturers  of  the  highest  quality. 
It  will  pay  you  to  give  your  customers 
the  best. 

J.  A.  HEALE  &  CO. 

96  JOHN  STREET  NEW  YORK 


SPECIAL  OFFER 

.Real  Photographic  View-Cards  of 
your  town,  glossy  or  dull  finish, 
sepia  or  black,  at  $1.50  per  hun- 
dred. All  we  need  is  a  picture  or 
card.  Negatives  25c.  Free  when 
six  or  more  views  are  taken. 

Alfred   Guggenheim  &  Co. 

529-533  Broadway,  New  York 


18 


BOOKSELLER      AND      STATIONER 


Condensed   Advertisements 


MISCELLANEOUS. 

BOOKS— ALL  OUT  OF  PRINT  BOOKS  SUP- 

plied  no  matter  on  what  subject.  Write  us. 
We  can  get  you  any  book  ever  published. 
Please  state  wants.  When  in  England  call  and 
see  our  50,000  rare  books.  Baker's  Great  Book 
shop,  14-16  John  Bright  Street.  Birmingham, 
England. 

ROBERT  H.  DODD,  FOURTH  AVE.  AND 
30th  St.,  N.  Y.  City.  Dealer  in  rare  books, 
autograph  letters,  manuscripts.  Correspond- 
ence   invited.  (tf> 

CROWLEY.  THE  MAGAZINE  MAN,  INC.,  3291 
3rd  Ave.,  N.Y.  City.  Wholesale  only.  Price 
book  on  request. 

FOR  SALE— BOOK.  STATIONERY,  CHINA 
and  fancy  goods  business  iu  best  city  in 
Western  Ontario,  established  over  fifty  years, 
store  can  be  leased  to  desirable  tenant,  good 
reasons  for  selling.  Those  interested  write 
for  particulars  to  Bos  328,  Bookseller  and 
Stationer,  Toronto.. 


A  MULTIPLEX  DISPLAY  FIXTURE  with  Hi 
wings,  4  ft.  x  7  ft.  each.  It  increases  28  sq. 
ft.  of  wall  space  to  532  sq.  ft.  Suitable  for 
displaying  and  selling  sheet  pictures,  framed 
pictures,  magazines,  etc.  The  fixture  can  bi 
easily  attached  to  any  wall.  Cost  new  $120.00, 
will  sell  for  $60.00..  Obliged  i"  sell,  owing  to 
alterations  in  store.  Dominion  Photo  Supply 
Co..    Ltd..    2'i4    Voii^e    St..    Toronto. 

HOTEL    DIRECTORY. 


HALIFAX   HOTEL 

HALIFAX,   N.S. 


ACCOUNTANTS    AND    AUDITORS. 


JENKIN8  &   HARDY 

Assignees,  Chartered  Accountants,  Estate  and 

Fire  Insurance  Agents. 

15$  Toronto  St.  52  Can.  Life  Bldg. 

Toronto  Montreal 


v^imimmm^'^mmmmimm'wiv&iw 


Wt"  Select" 

Christmas   Cards 

have  a  reputation 
for  Originality  and 

Excellence   in  Style 
and   Value. 


SAM  UK  I.  A.    C.  TODD, 

Publisher, 
26   BOTHWELL  STREET, 
GLASGOW,     SCOTLAND. 

Tkikckams:    "YriKiii'K,    Glasgow." 


rtftmrrmftftfrttftt^tfttVtftirXt?mtfKiMtt^<:mtri\W* 


A  want  ad.  in  this  paper  will 

bring  replies  from  all 

parts  of  Canada. 


9h 


The  Original  Optimist 

ROBINSON  CRUSOE  was  the  Original  Optimist.  Times  looked  bad  for  Robinson — 
couldn't  have  looked  much  worse.  But  he  didn't  say  "What's  the  Use";  didn't  lie 
down,  whimper,  kick,  and  growl  at  destiny. 

$o,  Crusoe  used  his  head;  he  thought — then  he  thought  some  more — real  serious  line 
of  thinking.  Just  what  to  do  was  the  puzzle  Crusoe  was  solving.  Finally  it  came  to  him 
in  a  (lash — "I  have  it,"  said  Robinson, — "I'll  advertise." 

A  thousand  miles  from  nowhere — a  possible  buyer  coming  within  reading  distance 
of  his  ad  every  few  years — that  was  Robinson's  outlook.  It  was  hard  times, — business 
depression,  a  stringent  money  market, — also  what  Sherman  said  about  war. 

But  Crusoe,  as  before  mentioned,  was  an  Optimist,  also  a  believer  in  persistent  adver- 
tising. 

He  wanted  a  ship — how  would  he  get  it?  Answer — "Advertise."  And  he  did — flung 
a  shirt  from  the  top  of  a  pole. 

The  first  advertisement  brought  no  returns. 

But  Crusoe  wasn't  discouraged.  He  changed  the  "copy"  —  put  up  another  shirt. 
Yes,  times  were  hard — awful  hard;  but  Crusoe  won  out — he  got  his  ship— and  he  did  it 
by  persistent  advertising. 

.Crusoe  was  the  original  Optimist. 


ROOKS  E  L  L  E  R      A  N  I)      S  T  A  T  I  ()  N  E  K 


Let    Us    Work 

Together  for 

Bigger  Business 

in   1915 


Our  Proposition  Cannot 
Be  Bettered 


//  stands  out  prominently  from  among  the 
chaos  of  cheap  prices  and  poor  quality. 

First: — Our  Standard  Catalogued  Goods. 

Second: — A    large    Line    of    Specials    Adapted    to 
Every   Emergency. 


"Our  Line" 

TYPEWRITER    RIBBONS    AND    CARBON    PAPERS 
LEADS  ALL  COMPETITION. 


MITTAG    &    VOLGER,  Inc. 

Principal  Office  and  Factories  :   PARK  RIDGE,   X.J.,  U.S.A. 
BRANCHES: 

New  York,  N.V..  261  Broadwa)       Chicago,  111.,  205  W.  Monroe  St.      London.  7  ami  8  Dj  ers  Bide.,  Holborn,  I.e. 
AGENCIES     I"  every  part  of  I  he  world  ;  in  even    city  of  prominence. 


Patriotic  Post  Cards,  Games 
and  Children's  Books 

ARE    THE    IDEAL    TRADE     STIMULANTS     FOR    EVERY     DEALER    TO-DAY 

Ours  are  BRITISH  MAKE  and  the  Best  that  can  be  had 
Post  Card  Series  -^ VvnSfe1^ Vhe/roui\ 

_  vv*"     -wv.*  ^»     **2**  *^*"       !  he  l>nt!>h   Navv.      Our  Generals 


and  Admirals,'"  and  many  more  appropriate  designs. 

•■Catch    the   Kaiser."'   "On    to    Berlin,"   ''Who    Killed   the 
[aiser,"  "Allied  Soldiers."  etc. 

5  cent  Children's  Books  Vl       A   " 


Games  Kc 


A  i-  in  v."     "British     Navv," 


"The  Life  Guards,"  etc..  etc 


Large   selection   of    Valentine   Day,    St.    Patrick 
and     Easter     Cards     now     ready     lor     deliver}:. 


Comics,   studies  and    Local 
Vie%v    Post  Cards  as  before. 


The  Valentine  &  Sons  United  Publishing  Co.,  Limited 


444  St.  Paul  St.,  MONTREAL 


Also    at   Toronto,    Winnipeg    and    Vancouver 


15  ()  OK  SELLER      AND      STATIONER 


WW//M//77777i 


Import  Samples 

for 

Christmas  1915 

will  be  shown  by  our  travellers  during  the 
next  few  weeks.  There  are  new  features 
which  will  interest  you.  The  line  is  bigger 
and  better,  we  believe,  than  ever,  embodying 
our  line  of  fine  Stationery  "Made  in 
Canada" ;  also  the  latest  ideas  in  British  and 
American-made  goods.  It  will  pay  you  to 
see  it  before  ordering  Papeteries,  Greeting 
Cards,  Post  Cards,  Enclosure  Cards,  Tags, 
Labels.  Seals,  Stamps,  Calendars,  Calendar 
Pads,  Etc. 


Watch  for  this 
Trade-Mark 


The  Most 

Popular  Low-Priced 

Stationery 

"Made  in  Canada" 

Pure  white,  linen-finished 
stock,  carried  in  four  popu- 
lar sizes  and  supplied  in 
note  paper,  envelopes,  pape- 
teries and  tablets.  The  dis- 
tinctive packing  of  Dutch 
Fabrik  will  brighten  your 
stock. 


HAMILTON 


CANADA 


AND 


OFFICE  EQUIPMENT  JOURNAL 


The  only  publication  in  Canada  devoted  to  the   Book,  Stationery  and  Kindred 
Trades,   and    for   thirty   years   the   recognized   authority   for   those   interests. 

MONTREAL,  701-702  Eastern  Townships  Bank  Bldg.     TORONTO,  143-153  University  Ave.         WINNIPEG,  34  Royal  Bank  Bldg.       LONDON,  ENG.,  88  Fleet  St.,  E.C. 


VOL.  XXXI. 


PUBLICATION     OFFICE:     TORONTO,     MARCH,      1915 


Commercial 

Safety 

Ready  to  write 

and  sectional 

view. 


VV 


the 

dest 
o  n  g 
into 


The  Quality  Pens 
With  the  Popular  Prices 

Sanford  &  Bennett   Fountain   Pens 

are  the  product  of  a  single  idea  -  -  to 
make  pens  of  the  highest  possible  quality 
and  sell  them  at  the  lowest  possible  price. 

To  carry  out  this  policy — we  see  that  the  barrels 
are  turned  from  pure,  solid  stock.  Para  rubber — that 
pens  are  made  of  14  kt.  gold,  lipped  with  the  bar 
Russian  iridium.  The  work  is  done  by  experts  whose  1 
experience  enables  them  to  put  finish  and  service 
every  pen  they  make. 

No  other  pens  embody  as  many  exclusive  improvements  as 

Sanford  &  Bennett 

Fountain  Pens 

They  are  known  for  their  simplicity  of  construction,  their  uni- 
form feed,  durability  and  ease  of  operation. 

The  Autopen  is  a  self-filler  thai   can  be  filled  anywhere  that  ii 
can  be  dipped  into  ink.     The  mechanism  is  hidden  when  not  in 

use. 

The  Commercial   Safety  can  be  carried   in   any   pocket    in 

any  position,  without  leaking'  or  sweating. 

These  pens  sell  for  less  than  any  other  first-clas 

pens — and   they   leave  a   good  profit    for  you. 

Your  name  imprinted   on   barrel    of   pen, 

or  on  box.  if  you  wish.     Write   for 

prices  and  discounts. 


SANFORD  &  BENNETT  CO. 

51-53  Maiden  Lane,  New  York 


No.  3 


V 


Ready  to  write 

and 
ready  to  fill 
Autopen 


P»  OOKSELLER'    AND      ST  A  T  I  0  N  E  R 


Just  Rinj|  Up  the  Sale 


Besides  the  trade-increasing  and  customer-producing  value, 
you  will  be  surprised  at  the  small  amount  of  time  required 
for  the  sale  of  a  Magazine  or  Periodical. 

All  that  is  necessary  is  to  display  them  in  a  prominent  part 
of  the  store — your  customers  will  make  their  own  selection 
— hand  you  the  money  and  seldom  ever  request  you  to  even 
wrap  them  up. 

Time  savers  like 

Magazines  and  Periodicals 

especially  where  there  is  a  good  profit  and  no  chance  of  loss, 
insure  dividends  at  the  end  of  the  year. 

Why  not  let  us  send  you  full  information  how  to  start  a 
profit-paying  Magazine  and  Periodical  Department?  It 
places  you  under  no  obligation,  and  we  will  take  pleasure 
in  sending  you  facts  and  figures.  Tear  off,  sign  and  mail 
us  the  Coupon  to-day. 


THE  AMERICAN  NEWS 
COMPANY 

9  to  15  Park  Place,  NEW  YORK  CITY 


BOOKSELLER      AND      STATIONER 


Goodall's  English  Playing  Cards 


IMPERIAL  CLUBS 


COLONIALS 


SOCIETY 


SALON 


New  Series  of  Patriotic  Playing  Cards 
in  many  beautiful  designs  are  now  the 
big  sellers,  also  several  catchy  souvenir 
lines  for  the  tourist  trade  in  addition 
to  many  new  designs  in  Society  and 
Salon  in  the  ever  popular  Goodall  line 
of  English  Playing  Cards. 

Order   Through  Your  Jobber. 

AUBREY  O.  HURST,  Foy  Building,  Front  St.  West,  Toronto 


BOOKSELLER      AND      STATIONER 


MADE  IN  CANADA 


UP-TO-DATE    AND    HEADQUARTERS    FOR 

ACCOUNT  BOOKS 


Cx/^/iJ&v// 


We  manufacture    and   aim  to  have  the 
largest    and    most    complete    stock    of 

BLANK  BOOKS 

of  every  description  and  size. 

MEMORANDUM  BOOKS 

Noted  for  their  wonderful  MAKE  and 
VARIETY. 


LOOSE-LEAF  LEDGERS  and 
BINDERS 

SHEETS  and  SPECIALTIES 

Our  loose-leaf  books,  unexcelled,  stand 
without  a  peer.  SPECIAL  PATTERNS 
MADE  TO.  ORDER. 


DAILY  OFFICE  JOURNALS 

and  CANADIAN  POCKET  DIARIES 

now    preparing    for    next    publication. 

ESTABLISHED  70  YEARS  IN  TORONTO 

BROWN  BROS.,  limited 

SIMGOE  AND  PEARL  STREETS,  TORONTO 


&*z£a*4%ze 


The  PHOTOCHROM 

CO.  LTD.  ( LondoaEngknd) 
SPECIALIZE  IN  TME 
PRODUCTION  OF  HIGH 
GRADE  PICTORIAL 
POST  CARDS, 
ILLUSTRATED  BLOTTERS 
SOUVENIR  LETTER 
CARDS,  AUTOGRAPH 
CARDS,  UNMOUNTED 
PRINTS  FOR  GENERAL 

TRAJDE,  AND 

ALL  BRANCHES  OF 
PICTORIAL  NOVXLTY 
MANU  FACTURE. 

AN  ELEGANT  RANGE 
OF  SUBJECTS  TO 
WHICH  NEW  DESIGNS 
ARE  ADDED  WEEKLY. 


OFFICES:  7,8,9,lO,  OLD  BA1  LEY 

LONDON.ENG  L  AN  D. 
worjcs  <a  studios: 

TUNBRJDGE  'WELLS,   KENT. 

F.MEIVILLE  LAMBERT, 
MANAGING  DIRECTOR 


<s 


SEND  YOUR  "NAME  OVER 
AND  WE  WILL  GLADLY 
FURNISH  VOU  FURTHER 
DETAILS,  OR    FOR     A 

DOLLAR  BILL  WILL  SEND 
YOU  A  COLLECTION  OF 
IOO  OF  OUR  LATEST 
DESIGNS  IN  TF-LE  BEST 
TYPE  OF  FANCY  POST 
CARD    PRODLICTION. 


15  OOKSELLER      AND      STATIONER 


Sell 

British-Made 
Greeting  Cards 


One  of  our  travelers  is  now  on   his 

way  to  your  city  to  show   you   this 

great  holiday  line. 


WAIT  FOR  HIM! 


JUST  ARRIVED. 

A  large  col  lection  of  British  made  Celluloid  Booklets 
to  retail  from  5c  to  75c  each. 


GEM  SERIES  HAND-STAMPED 
CHRISTMAS  BOOKLETS. 

To  retail  at  5c,  10c,  15c,  20e  ami  25c,  with  die-stamped 
inserts — a  wide  range  of  designs  to  suit  all  tastes. 
This  particular  series  includes  novelties  such  as  engage- 
ment calendars  and  blotters,  also  an  immense  variety 
of  designs  eminently  suitable  for  Personal  Greeting 
Cards,  for  which  purpose  they  are  supplied  with  blank 
inserts.  This  means  Extra  Business  and  More  Profit 
for  the  Dealer. 

DOMINION  SERIES. 

A  large  variety  of  new  Canadian  photographs  featur- 
ing patriotic  sentiments,  good  even  if  the  war  ends 
this  year.  A  magnificent  collection  of  Booklets, 
Letters,  Calendars  and  Postcards.  This  series  may  be 
ordered  with  blank  inserts,  providing  the  most  profit- 
able method  of  handling  the  Private  Greeting  Card 
business. 

HERALDIC  SERIES. 

New  designs  introducing  the  shields  of  the  different 
provinces,  the  Dominion  Coat-of-Arms  and  those  of 
some  of  the  chief  cities.  The  birch  bark  effect  intro- 
duced in  many  of  these  cards  is  a  perfect  imitation. 
This  series  includes  Boxed  Letters,  which  may  be 
localized,  using  the  shield  of  any  province  and  the 
name  of  any  town. 


Heather  Series. 

Specially  designed  for 
Scottish  friends  and 
relatives. 

IMPERIAL  SERIES. 
Localized  folders  with 
special  Canadian  views 
and  designs.  Name  of 
town  on  each  card.  Some 
fine  designs,  introducing 
the    Canadian    Hag. 

Christmas  Booklets. 

A  Large  Range  to  sell 
at  2  for  5c  to  25c  each. 

Across  the  Sea  Series. 
To  send  friends  in  the 
Old  Land.  Cabinet  with 
Display  Tray,  an  $11 
assortment  of  cards  to 
sell  at  5c,  10c,  15c,  20c 
and  25e. 

Etched  Greetings. 
Six  in  a  box — 8  vari- 
eties, die  stamped  —  a 
line  for  high-class  trade. 
Excels  even  last  year's 
offerings  of  this  popular 
line. 


CHRISTMAS  LETTERS 

In  sepia  tones  and  new  designs  -a  large  collection 

30  numbers  to  sell  at  25c  a  box. 

24  numbers  to  sell  at  50c  a  box. 

6  numbers  to  sell  at  75c  a  box. 

(Die  stamped  l 

Another  collection  •  of  Christmas  Letters  is  con- 
fined to  those  to  sell  at  10c  each — also  New  Tear 
and   Birthday   Letters  at   10c   retail. 

Local  View 
Christmas  Letters 
and  Booklets. 


Orders  for  these  will  be 
filled      with      reproduc- 
tions   of    any    photo    of 
town,    street    or    build 
ing. 


Slip-in    Mounts 
Leaflets. 


and 


For  accommodatiiiK 
snapshot  views,  post- 
cards, etc.  A  fine  line 
to  sell  to  amateur 
photographers.  Thrte 
sizes:  "Snap  Shot", 
"Postcard"  and  "Cab- 
inet"— 10c,  15c  and  25c 
retail. 


Localized 
Die-Stamped 
Christmas  Letters 
and  Polders 

Introducing  in  the 
greeting,  the  name  of 
any   town. 

Slip-in  Series 

This  is  a  line  that  can 
easily  be  made  an  es- 
pecially big  seller.  Pur- 
chasers can  insert  their 
own  cards  in  these 
Christmas  greeting 
cards,  which  sell  at  10c 
each — a  large  variety. 

Special  Book  of 

Birthday  Cards 

A  most  profitable  and 
handy  means  of  Taking 
Care  of  This  Business 


OTHER 

NOVELTIES 

TOY  BOOKS  and 

PAINTING   BOOKS 

to    sell   at   5c   each.      A 
good    assortment. 


GIANT     POSTCARDS. 

Sepia  views  of  notables 
to  sell  at  5c  each. 
WAR    POSTCARDS. 

Order  an  immediate 
supply  of  these.  Best 
of  all  Best  Sellers  in 
Postcards. 


PICTURES. 

Views  of  Canadian  Life 
and    Scenery. 

Small    sizes,    5c. 

Larger  sizes,  10c, 

3    small    views    on    one 
mount,  10c. 


LONDON        NEW  YORK 


BIRN  BROS. 


SYDNEY        TORONTO 


A.  R.  MacDOUGALL  &  CO., 


CANADIAN  REPRESENTATIVES 

266  KING  STREET  WEST,  TORONTO,  ONTARIO 


MOOKSEL'LER   AND   STATIONER 


The  Improved 
Brush  -  Well  Jar 


Patented  April  29,   1911 

Filled  With 


".  JAOE     MARK 

Art 
Paste 


Ju^t  Four  Points  About  The 
Brush -Well  Jar 

1.  The  brush  rests  in  the  well  at  an  angle  permitting 
a  flat  top. 

2.  There  is  a  little  step  in  the  well  which  presses  out 
the  water  as  the  brush  is   removed. 

3.  The  jar  contains  6  ounces  of  pure  white  Art  Paste 
made  according  to  the  Dennison  standard,  without 
acids. 

4.  The  put-up  is  compact,  easy  to  wrap,  convenient  and 
attractive  in  appearance  on  the  desk. 


The  Brush-Well  Jar  retails  for  25  cents 

WHY    NOT    ORDER    A    FEW    BY    MAIL    AT    ONCE? 

THE    TA<i     MAKKKS 

TORONTO— 160  Richmond  Street,  West  WINNIPEG— 504  Notre  Dame  Investment  Building 

BOSTON  NEW  YORK  NEW  YORK  PHILADELPHIA 

26  Franklin  Street  15  John  Street  5th  Ave.  &  26th  Street  1007  Chestnut  Street 

CHICAGO— 62  E.  Randolph  Street  ST.  LOUIS— 905  Locust  Street 

LONDON  BERLIN  BUENOS  AIRES 


BOOKSELLER     AND     STATIONED 


ARO-MAC  STATIONERY  LINES 

ARE  STANDARDS  FOR  QUALITY 
THEY  SATISFY  THE  USER  AND  THEREFORE  BUILD  UP  BUSINESS 


Lines  in  Stock  in 
Toronto  Ready  for 
Immediate 
Shipment  to  You. 

' '  Trussell ' ' 
Loose       Leaf       Memos, 
Diaries  and  Price  Books. 
"Aromac"  Paper  Bind- 
ers. 

"Smead"   Bandless  Fil- 
ing Envelopes 
"Smigel's"    Desk   Pads 
Hampden    Hangers    for 
Hanging    Pictures. 

"Gloy" 

Ticket  Hooks 
Mixed  Pins 
"Clinch"  Clips 
Metal  Rim  Tickets 
Paper  Fasteners 
"Glider"  Clips 
Letter  Clips 
Drawing  Pins 
Erasers 
Sealing  Wax 
"Erie"  Art  Metal 
Wastepaper  Baskets 
Letter  Trays 
Strong  Boxes 
Book  Ends 

Holman 
Photo     Albums,      Scrap 
Albums   and   Post    Card 
Albums 

' '  Aromac ' '   Fountain 
Pens 

' '  Cameron ' '   Fountain 
Pens 

' '  Waverley ' '    Fountain 
Pens 

"Aromac"   Series  Steel 
Pens 

"Aromac"    Series    Gilt 
Pens 

' '  Waverley ' '   Series 

Steel  Pens 


CRAYONS 


CrWEU 


SEVEN 
ASSORTED  COLORS  * 

THt  STANWJ  «mh  (,)l  I 


These  crayons  will  enable  the  dealer  to  do  sonic 
intensive  merchandising.  Their  qualitj'  is  such 
that  they  will  stand  all  comparisons.  Consequently 
the  dealer  can  confidently  approach  teachers  and 
other  users  who  demand  quality,  and  get  them  to 
make  the  severest  tests.  Depend  upon  it  they  will 
come  through  with  colors  flying. 

CRAYEL  provides  the  trade  with  the  most  satis- 
factory box  of  wax  crayons  for  general  school  uses. 

ARTCO  PASTEL  in  five  cent  boxes  with  seven 
colors  and  10c  boxes  with  eight  larger  crayons,  are 
ideal  for  advanced  color  work  in  paper  drawing  and 
tor  blackboard  use  nothing  excels  Artco  Pastel. 

CREST  LIGHT  CRAYONS 

as  now  supplied,  have  overcome  the  objection  to 
hydraulic  pressed  crayons.  They  mark  freely,  the 
colors  are  brilliant  and  do  not  smear.  Crest  Light 
Crayons  are  hydraulic  pressed,  which  makes  them 
very  durable.  The  usual  rub  and  blur  of  wax 
crayons  is  entirely  obviated,  and  both  paper  and 
hands  are  kept  clean. 


As  nearly  dust  less  as  it  is  possible  to  produce 
crayons.  The  dust  falls  to  the  floor  and  will  not 
float  in  the  air.  Makes  soft  clear  mark.  Erases 
easily.  Free  from  grit.  Will  not  scratch  board. 
Will  not  glaze.  Cleanest  to  handle  and  by  far  the 
most  economical  erayon  for  blackboard  use. 
A  25  gross  case  of  Omega  goes  as  far  as  100  gross 
of  common  chalk  crayons,  but  costs  less  than  half 
as  much.  Dealers  should  emphasize  these  advant- 
ages and  the  hygienic  qualities  of  Omega  Dustless 
Crayons — there  is  positively  nothing  injurious  in 
them. 

THESE  HIGH  QUALITIES  HELP  OMEGA  SALES 


FOUNTAIN 
PENS 


To  Meet 
All  Demands 


First  let  us  speak 
of  THE  WAVER- 
LEY. This  pen 
with  its  twin  feed 
and  flexible  top 
bar  on  the  nib,  an 
exact  replica  of 
the  steel  pen  in 
world-wide  use — 
"The  Waverley" 
— makes  it  pre- 
e  m  i  n  e  n  tly  the 
world's  best  foun- 
tain pen  —  ON 
ITS  MERITS. 


Aromac 

Fountain 

Pens 


are  made  by  the 
same  firm — Mac- 
niven  and  Cam- 
eron. See  that 
your  stock  in- 
c  1  u  d  e's  all  of 
these: — 

No.  1.  14k.  gold 
iridium  point,  re- 
tails for  $1. 

No.  2.  The  same, 
larger  nib  and 
barrel,  $1.50. 

No.  3.  Still  larger 
nib  and  barrel, 
$2.00. 

No.  5.  Vest  pocket 
safety,  No.  3  nib, 
$2.00. 


No. 
No. 


6.     Self-filler, 
2  nib.  $2.00. 


I 


No.  8.  Screw-pro- 
pelling safety.  No. 
2  nib,  $2.50. 

EVERY  PEN 

GUARANTEED 


A.  R.  MacDOUGALL  &  CO., 


CANADIAN  REPRESENTATIVES 

266  KING  ST.  WEST,  TORONTO,  ONT. 


r.OOKSKLLER      AND      STATIONER 


MANIFOLD   NOTE  AND   LETTER  BOOKS 

FOR  personal  and  important  letters,  written  on  the 
train  or"  beyond  the  reach  of  letter  copy  book  or 
stenographer,  the  National  Manifold  Letter  Books 
are  invaluable.  The  letter  sheet  tears  out  of  the 
book,  leaving  the  copy  on  a  solidly  bound  colored 
sheet.  The  books  are  renewable,  each  supplied  with 
a  fine  quality  of  carbon  paper.  The  letter  sheets 
are  faint  ruled. 

BOl'ND     WITH      RUSSIA     BACKS     AND     BLACK     CLOTH 

SIDH8,  containing  good  paper  with  printed  heads;  also 

BOUND  WITH  ROAN  BACKS  AND  BLACK  CLOTH 
SIDES,  containing  strong  linen  paper.     Three  sizes. 

SEND      FOR      COMPLETE      CATALOGS      OF      NATIONAL 
BOl'ND  AND   LOOSE  LEAF   GOODS. 

NATIONAL    BLANK    BOOK    CO. 

HOLYOKE,  MASS.,  U.S.A. 


HIGGINS' 
TAURINE  MUCILAGE 


T 


'HE  demand  for  a  clean, 
tenacious  and  pure  muci- 
lage, secure  against  the 
corrosive  influences  affecting 
the  average  product  in  this  line, 
induced  us  to  put  upon  the 
market  Higgins'  Taurine  Muci- 
lage. It  avoids  the  defects  of 
the  cheap  and  nasty  dextrine 
and  the  dear  and  dirty  gum 
mucilages.  It  is  stronger, 
catches  quicker  and  dries  more 
rapidly  than  any  other  mucilage, 
and  is  perfectly  clear,  clean, 
non-corrosive,  non-sedimentary 
?nd  pleasant  to  sight  and  scent. 
It  is  put  up  in  both  bottles  and 
safety  shipping  cans,  and  will  be  found  not  only 
convenient  for  use,  but  entirely  satisfactory  so  far 
as  its  working  qualities  are  concerned.  It  will 
please  vour  trade. 


HIGGINS'   AMERICAN  DRAWING  INKS 

BLACKS  AND  COLORS 
The  Standard  Liquid  Drawing  Inks  of  the  World 


CHAS.  M.    HIGGINS    &  CO.,  Manufacturer. 
NEW  YORK  CHICAGO  LONDON 

Main  Office  and  Factory,  BROOKLYN,  N.Y.,  U.S.A. 


TOY  PROFIT 


There  is  good  profit  in  a  line  of  Toys — besides, 
it  attracts  the  family  trade  ami  that  is  the  kind 
that  p;i\  s. 

Successful  toymen  keep  posted  on  trade  hap- 
penings, new  articles,  new  ideas  of  salesmanship 
and   window   dressing,    where    to   buy   stock,   etc. 


ii 


PLAYTHINGS 


yy 


each  month  has  all  the  news  of  the  toy  trade. 
Subscription  price  ONE  DOLLAR' AND  FIFTY 
CENTS  a  year  postpaid. 

Subscribe  now  and  join  those  who  are  keeping 
up-to-date   and    in    the   swim. 

A    sample  copy   free   if  requested. 

McCREADY  PUBLISHING  CO.,  !™ ^sw 2york reet 


Magic  Ink  Eraser 

TEN   DOLLARS  PER   GROSS 

Removes  a  blot,  a  letter, 
or  a  line  like  magic. 

The  brush  is  exactly  the  same  as 
those  in  the  50  cent  erasers.    And, 
after  all,  it's  the  brush    $1  0.00 
that   does    the    work!    Per  Gross. 

STRANSKY    MFG.    CO. 

Incorporated 
22  Warren  Street,       New  York 


r^^^^^^E 


<&&s£g£i&m 


FOR  THINGS  UNUSUAL  IN 

GREETING  CARDS 

The  Name  DES  ARTS 

has  come  to  mean  much  among  the 
trade  who  demand  high-class  lines. 
Their  lines  of  greeting  cards  are 
now  being  shown  for  a  new  season. 
A  suggestion  will  bring  the  lines  to  you. 

DES  ARTS  STUDIOS,  Inc. 

HOLYOKE,  MASSACHUSETTS 


•<*Sfcg5fegg5HF£ 


TOYS 

Manufactured  by  THE   WILKINS  TOY  CO. 

KEENE,  N.H.,  U.S.A. 

Represented  by 
RIEMANN.  SEABREY  CO..  11-15  Union  Square  W..  New  York 


BOOKSELLER  AND   STATIONER' 


^ww;;mw;;m//wmw///w/w//;/;//w//;//w» 


AMERICAN  HOBBY  HORSES 

MONEY  MAKERS  FOR  MANY  MERCHANTS 


New  models  designed  expressly  for  Canadian  market.  Largest  line  of  Hobby  Horses 
made  in  the  United  States.  Finished  in  dappled  enamel,  plush  and  skin  covered. 
Large  stock  for  prompt  shipments — one   piece  or  a  car  load. 

Permanent  sample  room  in  Toronto,  Ont.  Sales  Agent:  L.  G.  BEEBE,  32-34  Front  St.  West 

WHITNEY  REED  CORPORATION 

Catalogue  and  Prices  on  Request.  LEOMINSTER,  MASS.,  U.S.A. 


////////s/////;//////;//;/;////////;//;/;/m/////////////////////;^^ 


OFFICIAL  RUM  BOARD 


For  players  of 

cards,  llhimi  or 
R  u  in  111  y,  the 
most  popular 
g  ,i  in  o  among 
the  entire  na- 
tion. With  the 
HUM  BOARD 
its  interest  is 
intense,  a  a  (1 
the  game  be- 
coines  ui  u  i-  !i 
more  fascinat- 
ing. 

Price    50e. 


MONARCH  MFG.  CO.    -    Chicago,  U.S.A. 

Canadian  Agent  — L.  G.  Beebe.  32-34  Front  St.  W..  Toronto.  Ont. 

V////////////////////////////////////////////////////////////////////////////////77777777? 


Clinch  Spring  Sales  with 


*%M^' 


PARAGON 
PEN   BRUSH 
No.  80 

Paragon  Rubber  Fountain  Marking  Pen  is  the 
best  Marking  Pen  or  Brush  ever  invented  for  making 
card  board  signs  and  marking  cartons  and  shipping 
packages,  and  for  School  Work. 

The  principal  feature  is  the  uniform  mark.  No 
different  line  or  mark  can  be  made. 

Retails  for  10  cents.  Can  be  ordered  through  any 
Canadian  jobber. 

Manufactured   by 

FRANK  A.  WEEKS  MFG.  CO. 

93  John   Street,   New  York. 

Manufacturers  of 

Paragon    Slide    Cover    Inkstands,    and    other    Specialties. 


Their  beautiful  designs  and  nine  unique  colors  arc 
irresistible  with  the  children.  No  two  designs  alike. 
Akro  Agates  come  in  the  following  attractive  colors: 


gESKf     STRIPED 

WHITE  ONYX 


BLUE 

RED  STRIPED         GOLDEN 
CARNELIAN  YELLOW 


JADE         TURQUOISE 
GREEN     BLUE 


"AKRO  AGATE"  TOY  MARBLES 
Get  Samples  and   Price  List. 

THE  AKRO  AGATE  CO.,  Clarksburg,  W.  Va., U.S.A. 

Manufacturers  of   Glass  Balls  for   Every   Purpose 
Canadian  Representative  : 

L.  G.  BEEBE,  32-34  Front  St.  West,  Toronto,  Can. 


BOOKSELLER     AND     STATIONER 


Get  Out  of  the  Danger  Zone 

of  Poor  Profits 


Don't  run  the  risk  of  being  tor- 
pedoed by  the  dissatisfaction  of 
customers,  when  you  can  easily 
win  their  hearty  enthusiasm 
and  continued  business  with 
Sengbusch  Self-Closing  Ink- 
stands. 


More  Sengbusch  Inkstands 
have  been  sold  than  any  other 
on  the  market.  And  the  pres- 
ent year  will  mark  an  excep- 
tional increase  in  sales.  For 
the  Sengbusch  is  the  real 
economizer — saving  fully  75$ 
of  the  cost  of  ink  and  50%  of 


the  cost  of  pens.  Once  a  busi- 
ness man  uses  the  Sengbusch 
himself,  he  usually  secures 
them  for  his  whole  office  staff. 
For  home  use  the  Sengbusch  is 
the  most  practical  and  cleanly. 


SECTIONAL  VIEW  NO.  51 
Sbowinij  flow  lobsUnd  Clous  Air-Tirfhl     Like  Cork  in  Botlln 


Think  of  the  enormous  amount 
of  business  there  is  right  in 
your  own  locality  by  making 
the  Sengbusch  better  known  to 
your  customers. 

Write  to-day  for  agency  and 
Canadian  catalogues  bearing 
your  own  imprint — free. 


The  Sengbusch  Self-Closing  Inkstand  Co. 

300  Stroh  Building,  Milwaukee,  Wis. 


V 


J 


Consider  the  Matter  of  Quality     H 


When  pu«  vuur  a-  is  ***&^ 
Mgh  quality,  goods  that  will  g^ves  ^  g 

;::Sfl;ri%i'-ta*^ , 

self  a  fair  margin  of  profit. 

,  >awson's  Blank  Books  fill  all  these  «W™g$£ 

it  will  be  good  business  on  your  part  to  investigate. 


^DxmSs&iv 


MO OK  SELLER      AND      STATIONER 


NOW  COMES  INK 


and  as  usual  we  are  prepared 
to  meet  the  demands  with  a 
complete  stock  of 

STEPHENS' 

STAFFORD'S 

UNDERWOOD'S 


in  all  popular  sizes,  together  with 
Carter's  Paste  and  LePage's  Mucilage 
and  Liquid  Glue.  Prompt  shipments 
can  be  made. 

SMITH,  DAVIDSON  &  WRIGHT 

LIMITED 

Wholesale  Stationers  and  Paper  Dealers 

VANCOUVER,  B.C. 


I 


ENUS 

PENCILS 

J>ZRTJCCT 

Venus  Pencils 
are  made  in 
America  and 
none  better 
are  produced 
anywhere. 

NOW  is  a  good  time  to  look  over  your  stock  and 
order  promptly  should  you   find   that   you   are 
low  on   any   degree  of  Venus   Pencils. 
All    1  7  degrees  of  Venus   Pencils  are  necessary   to 
a  good  stock:    (6M   softest  to  9H   hardest). 

We  have  a  very  complete  line  of  other  goods,  in- 
cluding Velvet  5c.  pencils:  penholders,  rubber 
bands.   &c. 

Your    correspondence    is    solicited 
and  will  have  our  prompt  attention. 

AMERICAN  LEAD  PENCIL  CO. 

220  FIFTH  AVENUE,  NEW  YORK 


EsterbrooK 


Pens 

\  250 

|  styles 


£ 


^ 


^ 


Ask 

your 

stationer 

Esterbrook's 

Relief  No.  314 


is 


an  extraordin- 
ary   pen    that    ad- 
justs   itself   to   any 
desired  slant  and  writes 
smoother    than    the    old 
quill.    Made  of  special 
toyed    metal  —  won't    corrode 
-and  finished  like  a  gold  pen. 

CCMn      1  ft-       for  useful    metal   box   containing"  12  of  our  most 
OL.IMJ      1  V»l_.     popular  pens,  including    the    famous   Falcon  048. 


goose 


Write  for  illustrated  booklet. 

Esterbrook  Pen  Mfg.  Co. 

New  York  Camden, 

BROWN  BROS.  LIMITED,  Canadian  Agents,  Toronto 


N..'. 


TWO  LEADERS 

SHAMROCK  Lead  Pencils 

The  Best  Value  Five  Cent  Pencil 
on  the  Market 

Hexagon — Green  Polished — Gilt  Ferrule 
with  Green  Rubber.  Stocked  in  HB, 
H  and  BB  Degrees.  Packed  \  Gross 
to  Box. 

KEYSTONE  Lead  Pencils 

An  Excellent  Ten  Cent,  High  Grade 
Pencil  of  Guaranteed  Quality 

Hexagon! —  Green  Polished  —  Boxed  in 
Dozens.  Stocked  in  following  Degrees : 
HB,  F,  H,  2H,  3H,  4H,  6H,  B,  2B,  3B. 

Include  some  of  these  with  your  next  order. 
SAMPLES  ON   APPLICATION. 

SMITH,  DAVIDSON  &  WRIGHT 


LIMITED 

Wholesale  Stationers  and  Paper  Dealers 

VANCOUVER,  B.C. 


MrWay^trTtiliFS^^ 


BOOKS  E  I.LER     AND     S  T  A  T  1  ()  N  E  R 


Important 
Announcement 

Beginning  on  Monday,  March  15th 

Mr.  W.C.  Bell  will  be  at  home  to  the  Toronto 
and  Ontario  trade  in  the  newly  fitted  up  at- 
tractive sample  rooms  on  the  first  floor  of  the 
Clarendon  Building,  25  Richmond  St.  West. 

The  Oxford  display  in  Montreal  during  Feb- 
ruary was  conceded  to  be  unique  in  its  scope 

and  attractiveness. 

Four  large  rooms  in  this  building  will  he 
required  to  display  our  line.  It  will  he  worth 
a  visit  even  if  you  are  not  ready  to  buy.  If  you 
are  fond  of  good  hooks  and  beautiful  bindings 
you  will  be  greatly  interested  in  our  display. 


The  Oxford  line  this  Spring  contains  many 
new  and  attractive  features.  One  of  the  most 
popular  being 

Our  New  Fine  Grain 

Oxford  Text  and 

Reference  Bibles 

These  are  finding  a  very  large  Market. 
Bound  up  with  Oxford  India  paper  sheets  this 
Bible  will  be  the  feature  line  for  1915.  Samples 
with  the  travellers. 

READY  MARCH  28th 

The  Man  of 
Iron 

By  Richard  Dehan.    A  tale 
of  the  Franco-German  War. 
QgCloth,  $1.25  net. 

The  Keeper  of  the  Door 

By  E.  M.  Dell.    Cloth.  $1.25. 

These  two  books  will  mark  the  Spring  open- 
ing. 

Order-  will  be  Idled  so  that  the  books  may  be 
on  sale  from  Vancouver  to  Halifax  on  publica- 
tion day.  The  advance  sale  of  both  titles  has 
been  very  gratifying. 

Poster-  with  silk  Hags  of  the  Man  of  Iron 
will  be  sent  to  you  on  request. 

S,  B.  Gundy     -     Toronto 

Publisher   in   Canada  for  Humphrey  Milford. 


The  Private  Greeting  Card  Publishers 


Up-To-Date  Designs 

Quality 

Price  and 

Service 


PACKARD  BROTHERS 


329  Craig  Street  West 


Montreal 


No.   1733  Transparent  Edges.       See  our  Catalogue  No.  42. 

WESTCOTT-JEWELL  CO.,  SE^CAuFsAkLS 


ARTISTS  MATERIALS 


We  carry  a  complete  line  of  Artists  Materials 
Agents  for  Winsor  &  Newton,  London.  Eng. 

A.RAMSAY  &  SON   CQ 

EST'D.   1842.    MONTREAL. 


10 


BO 0 KSELLER      AND      S  T  A  T I 0  N  K R 


Arrange  To-day 

to  Visit 

the 


ANNUAL  SPRING  EXHIBITION  of 

HOLIDAY   BOOKS,  CHRISTMAS 

and  NEW  YEAR  NOVELTIES 

The  Most  Inspiring  and  Educating  Event  of  the  Season 

For  six  weeks,  commencing  March  15th,  the 
fifth  floor  of  the  new  building,  corner  of 
Portland  and  Wellington  Streets,  will  be 
devoted  to  the  Annual  Spring  Exhibition  of 
the  leading  features  for  the  coming  Holiday 
Season.  The  hundreds  of  book  and  stationery 
dealers  who  took  advantage  of  last  year's 
Exhibition  will  long  remember  the  direct 
benefit  and  broadening  influence.  But  the 
coming  Exhibition  will  far  surpass  in  scope 
and  effect  anything  previously  attempted. 
Many  dealers  have  already  booked  dates  for 
this  display  and  it  would  be  well  worth  your 
while  to  make  your  arrangements — NOW. 


Remember  the  Date 

Six  Weeks  Commencing 
MARCH  15 


U^rite  to-day 


Remember  the  Place 

Cor.    Portland    and 
Wellington   Streets 


The  COPP,  CLARK  CO. 


LIMITED 


TORONTO 


11 


B  OdKSKLLEk      AND      ST  A  TION  K  II 


Mr.  STATIONER 

AND  BOOKSELLEK 

A   Profitable   Side-Line   for  YOU 

Is    the    "CASTLE"    Series    of 

Private  Christmas  Greeting  Cards. 

LARGE  PBOFITS.   SAMPLE  BOOKS  FBEE. 

Every  Stationer  in  Canada  can  add  largely  to 
his  Profits  by  selling  the  "CASTLE"  Series  of 
Private  Christmas  Greeting  Cards.  They  are 
without  doubt  the  finest  and  most  up-to-date 
Christmas  Cards  ever  published,  and  are 
ENTIRELY  BRITISH. 
Prices  range  from  75  cents  to  2  dollars  per  doz. 

They  are  guaranteed  to  be  this  year's  manu- 
facture, and  not  those  left  over  from  last  year's 
British  market.  We  are  the  Manufacturers,  and 
guarantee  to  supply  any  Card  shown  in  the  Book 
right  up  to  the  end  of  the  Season.  All  orders 
neatly  packed  and  sent  POST  FREE  by  RE- 
TURN MAIL. 

A  big  business  can  be  done  by  the  Stationer 
who  will  push  these  Cards.  They  are  easy  to 
sell,  and  there  is  no  stock  to  carry.  Why  not 
concentrate  your  efforts  this  year  on  this  side- 
line so  as  to  take  all  the  orders  to  be  got  in 
your  district? 

The  "CASTLE"  Series  will  help  you. 
SAMPLE  BOOKS  READY  JUNE. 

Write  now  for  particulars  of  Commission,  etc.,  to  the 

CASTLE    PUBLISHING    CO., 

CHEAPS1DE,  PRESTON- -LANCS.,  ENGLAND. 


r 


"\ 


WELDON  ROBERTS 
RUBBER  ERASERS 


The  name  WELDON  ROBERTS  on  rub- 
ber erasers  is  the  Mark  and  Guarantee 

of  the  finest  quality. 


There  is  no  pigment  stain  left  on 
the  paper  after  using  the  W  R 
Red  or  Green  erasers. 


The  W  R  Brush  (detachable 
Circular  Eraser  995B  is  most 
popular  with  all  typewriter 
operators. 


WELDON  ROBERTS 
RUBBER  CO. 


WORKS: 


NEWARK.    N.J. 
U.S.A. 


Makers  of  the  finest  qualit> 
erasers  in  ali  styles. 


^. 


Improved  style 

Ink-Pencil 

Eraser. 


'^nev 


There  is  a  certain  finesse  in 
winning  the  discriminating 
trade  that  comes  through 
handling 


(3 


ranes 


Eaton,  Crane  &  Pike  Go. 

Pittsfield,  Massachusetts 
Toronto  Office:  266-268  King  St.  W. 


RD1ER 


Trade 
Mark 


•    •    •     LIMITED 

Printers  &?Pa6/ish~e/y  of 

CHRISTMAS  CARDS 

CALENDARS- 

EASTER&BIRTHDAY  CARDS 

MENU  &  NAME  CARDS 

DANCE  LISTS  &  PARTY  INVITES 

SACHET  GREETING  NOVELTIES 

PRIVATE  GREETING  CARDS 


Speciality:  Tloral  Colour  Gravure  Cards 

DAINTILY    PERFUMED 

BLANKS  &  PRINTING  for  PUBLISHING  TRADE 

in.  exc/c/s/ve  ^processes 
M  enquiries  direct  fo  VERDI  ER  UT?. 
18  CHRISTOPHER  STREET  LONDON  -EC- 


12 


BOOKSELLER  AND  STATIONER 


<W^^l  1    ■  ■  i 


««■.!.»       »■!.  -    ^V/*^^^ *      P      W     ■      »    ^  I       1       ■     I      J    »      >  »     '      '  ' 


Mainly  About  Ourselves 


HELP  OF  TRADE  WANTED. 

In  April,  Bookseller  and  Stationer  with 
its  Annual  Spring  Number,  is  going  to 
give  the  trade  an  issue  of  outstanding  in- 
terest, size  and  importance,  that  will 
prove  a  valuable  repository  of  trade  in- 
formation and  guidance,  presenting  prac- 
tical  ideas  for  making  more  money  both 
by  means  of  conservation  and  efficiency 
as  well  as  aggressive  mercantiling.  Good 
window  displays  and  various  other 
forms  of  publicity,  with  reproduction  of 
methods  successfully  used  by  other  deal- 
ers, will  be  featured  and  the  issue  will 
be  most  comprehensive  in  its  treatment 
of  the  whole  scope  of  operation  of  the 
Canadian  merchants  engaged  in  the  book, 
stationery  and  allied  trades. 

Tt  will  be  an  issue  that  will  be  contin- 
ually used  for  reference  because  of  the 
fund  of  trade  information  which  it  will 
present  and  a  particularly  valuable  fea- 
ture of  this  issue  will  be  announcements 
of  leading  manufacturers,  publishers  and 
wholesale  distributing  firms  which  it  will 
contain,  some  of  them  of  so  important  a 
nature  that  provision  has  already  been 
made  for  them  at  this  early  date. 

The  various  departments  will  be  ex- 
tended for  this  big  number  and  there 
will  be  many  special  features,  making 
up  what  the  editors  plan  to  make  the  best 
issue  of  Bookseller  and  Stationer  they 
have  ever  put  out. 

We  are  sure  our  readers  will  be  in- 
terested in  receiving  this  advance  in- 
formation of  the  1915  Spring  Number, 
and  the  editors  will  welcome  the  receipt 
of  photographs  of  window  displays  that 
have  proved  especially  good  trade  win- 
ners and   information   of  various  meth- 


ods attesting  their  efficiency  in  creating 
sales.  Thus,  each  will  be  adding  to  the 
store  of  information  for  the  general  good 
of  all  the  trade.  This  co-operation  can- 
not be  valued  too  highly  and  a  little 
thought  will  be  sufficient  to  convince  the 
booksellers  and  stationers  throughout 
the  country  that  they  have  neglected  a 
wonderful  opportunity  for  promoting 
their  general  welfare  by  not  using  to  a 
far  greater  extent  the  asency  provided 
in  their  trade  paper.  Bookseller  and  Sta- 
tioner. 


LIKES  TRADE  KEY. 

Bookseller  and  Stationer  is  in  receipt 
of  a  letter  of  appreciation  from  Alex. 
Kankin  of  The  Broadway  Emporium,  a 
book,  stationery  and  fancy  goods  store 
of  Vancouver,  B.C.,  who  says  in  part: 

"The  book  section  has  been  very  help- 
ful to  me.  The  advertisements  bring 
jobbers  and  manufacturers  right  in 
touch  with  the  reader.  They  bring  out 
new  ideas,  open  up  new  channels,  bring 
(Hit  new  methods  and  finally  start  new 
branches.  Bookseller  and  Stationer 
should  be  in  the  hands  of  every  progres- 
sive, and.  shall  I  say,  aggressive  sta- 
tioner. Why?  Certainly  he  must  ever 
be  on  the  alert  for  new  business. 

If  we  pull  together  and  all  the  same 
way,  we  will  be  doing  our  share  in  the 
Afade-in-Canada   movement. 

"Before  closing  I  must  heartily  thank 
you  for  the  'trade  key.'  its  gets  better 
with  every  edition. 

Article  No.  3  of  the  Card-writing 
Course  will  appear  in  the  April  Book- 
seller and  Stationer. 


Publishers,    Manufacturers    and    Wholesale    Firms 

should  take  advantage  of  the  extraordinary  importance 
to  the  retailers  of  the 

ANNUAL    SPRING    NUMBER 

by  having  comprehensive  and  carefully  prepared  an- 
nouncements in  that  issue.  Book  space  early  and  get  good 
position.    Final  closing  date,  March  31st. 


BOOKSELLER      AND      STATIONER 


Special  Papeterie 
Attraction 


A  large  copy  of  this 
charming  study  in 
natural  colors.  Size 
20^4  x  30^2  given  with 
each  Cordelia  Pape- 
terie. 


The  papeterie  illus- 
strated  contains  .24 
sheets  £nd  24  envelopes, 
heavy  weight  linen- 
faced  note. 

Sample  papeterie  and 
picture  mailed  to  any 
stationer  for  15c. 


John  Dickinson  &  Company,  Limited 


MONTREAL,   216   Lemoine   St. 


TORONTO,    77   Wellington   St.   West 


14 


BOOKSELLER  &  STATIONER 

DEVOTED    TO    THE    INTERESTS   OF   THE 
BOOK,  STATIONERY  &  KINDRED   TRADES 


Vol.  XXXI 


MARCH,  1915 


No.  3 


Stationery        Trade  and  the  Tariff 


Many  Changes  Provided   for 
Not  Unexpected — 


in  Recent  Budget  of  Canada's  Finance   Minister — Some 
Books,  With  Unimportant  Exceptions,  Not  Affected. 


THE  radical  changes  provided  for 
in  the  budget  speech  of  Hon.  W. 
T.  White,  Canadian  Finance  Min- 
ister, have  resulted  in  many  changes  in 
■notations  on  stationery  lines.  With  an 
increase  of  iy2  per  cent,  in  the  general, 
land  5  per  cent,  in  the  British  preferen- 
tial tariff  and  the  abolishment  of  the 
free  list,  save  for  certain  specified  ar- 
ticles it  can  be  easily  seen  that  the  ef- 
fects as  far  as  the  stationery  and  allied 
lines  are  concerned  would  bo  very  wide 
in  their  scope.  Many  jobbing  firms  have 
already   put    into   effect   advanced   prices 


on  American  and  English  goods  while 
many  Canadian  manufacturers  have 
found  it  necessary  to  advance  prices  of 
their  products  owing  to  the  abolishment 
of  the  free  list  and  the  duty  now  in  ef- 
fect on  raw  materials. 

That  there  would  be  an  increase  in  the 
general  tariff  was  not  unexpected. 

It  is  known  that  a  great  many  whole- 
sale firms  have  been  buying  heavily  dur- 
ing the  past  month  and  having  goods 
shipped  at  once  in  anticipation  of 
changes  in  the  tariff. 

Changes  went  into  effect  the  day 
15 


offer  the  delivery  of  the  budget  speech 
and  collectors  of  customs  throughout 
Canada  were  notified  by  wire  on  Feb. 
11,  to  put  into  effect  the  new  tariff 
changes. 

Hon.  Mr.  White  estimates  the  total 
expenditures  during  the  coming1  year  at 
over  $300,000,000/  including  the  esti- 
mated war  expenditure  of  $100,000,000. 
He  proposes  to  borrow  the  whole  of  the 
latter  amount.  On  the  present  basis  the 
revenue  would  yield  only  $120,000,000. 
The  new  tariff  and  the  taxes  will  meet 
only  part  of  the  deficit. 


15  ()  OK  SELLER      AND      STATIONER 


The  list  of  items  in  the  tariff  schedules 
or  in  t;he  former  free  list  which  are  ex- 
empt  from    the   general    tariff   increase 
announced  by  the  Finance  Minister  is  as 
follows:   Fish  from  Newfoundland,  ani- 
mals for  the  improvement  of  stock,  co- 
coa and  chocolate  products,  tea,  salt  for 
the  fisheries,  Indian  corn  except  for  dis- 
tillation   purposes,    wheat,    wheat    flour, 
sweetened   biscuits,   squid,   oysters,   seed 
and  breeding,  fish  and  fish  eggs  for  pro- 
pagating purposes,  sugar,  tobacco,  wines 
from  South     Africa,     books      (printed), 
newspapers  and  magazines,  news  print- 
ing  paper,   matrix   paper,   nicotine   sul- 
phate, ores  of  metals,  bells  for  churches, 
gold  and  silver  coin  and  gold  and  silver 
ingots,   blocks,    bars,    drops,   etc.,  type- 
sotting  and  typecasting  machines,  news- 
paper printing  presses,  mowers,  binders, 
harvesters  and  reapers,  traction  ditching 
machines,     surgical     and     dental  instru- 
ments, material  for  ships,  binder  twine, 
articles  for  the  manufacture  of  binder 
twine,  fish  hooks,  lines,  twines  and  nets 
for  the  fisheries,  artificial  limbs,  artificial 
teeth  not  mounted,  articles  specified   in 
tariff  for  schools,  hospitals  and  charit- 
able objects,  settlers'  effects.     The  cus- 
toms duties     on     the     above  remain  un- 
changed. 

Only  five  specific  agricultural  imple- 
ments are  exempt  from  increase  in  duty, 
viz. :  reapers,  binders,  mowers,  harvest- 
ers and  ditching  machines.  All  others 
are  subject  to  the  7V2  per  cent,  increase, 
which  means  an  average  increase  from 
21)  to  27V2  per  cent,  on  ploughs,  cultivat- 
ors, harrows,  discs,  threshing  machines, 
wagons,  etc. 

The  increase  of  revenue  anticipated 
from  these  changes  is  from  $20,000,000 
to  $25,000,000. 

Banks,  Insurance,  Etc. 
Special   war  taxes   are  imposed  upon 
banks,    insurance    companies,    railways, 
cable  and  telegraph  companies,  and  pat- 
ient medicines. 

'  On  bank  note  circulation  there  is  to 
he  a  tax  of  1  per  ceijt.,  and  on  trust  and 
loan  companies  a  tax  of  1  per  cent,  on 
the  gross  income.  Insurance  companies, 
except  life  and  marine  concerns,  will  pay 
1  per  cent,  of  net  premiums. 

All  cable  and -telegraph  messages  will 
pay  a  tax  of  one  cent  each,  while  from 
all  railway  and  steamship  tickets  the 
Government  will  collect  five  cents  from 
each  where  the  ticket  costs  up  to  $5,  and 
five  cents  for  each  additional  $5  of  cost. 
On  parlor  car  seats  and  sleeping  car 
berths  there  will  be  a  tax  of  10  cents 
each. 

A  tax  of  $1  is  levied  on  steamship  tic- 
kets costing  up  to  $10  to  all  points  other 
than  in  Canada  or  the  "West  Indies;  $3 
for  berths  costing  up  to  $30.  and  $5  for 
berths  over  that  amount. 

There  will  be  a  stamp  tax  of  two  cents 
upon  commercial  paper,  such  as  receipts, 


cheques,  transfer  and  business  agree- 
ments, as  well  as  on  express  and  money 
orders.  Every  letter  and  postcard  will 
bear  a  one  cent  war  stamp,  bills  of  lad- 
ing a  two  cent  stamp  and  postal  notes 
one  cent:  patent  medicines  will  pay  a 
lax  of  one  cent  for  each  ten  cents  of 
cost. 

Upon  non-sparkling  wines  there  will  be 
a  tax  of  five  cents  per  quart;  upon  cham- 
pagne, 25  cents  per  pint. 

By  reason  of  the  trade  conventions 
with  the  British  West  Indies  and  France, 
the  increased  duties  do  not  apply  to  silk 
fabrics,  velvets,  ribbons  and  embroid- 
eries. 

Manufacturers,  while  having  to  pay 
increased  duty  on  their  imported  raw 
materials,  still  have  the  privileges  of  the 
drawback  on  all  exported  products 
manufactured  from  such  raw  materials. 
In  other  words,  the  manufacturers  will 
apparently  be  able  to  control  prices  and 
sales  in  the  home  market,  while  still 
having  the  benefit  of  foreign  markets 
without  bearing  their  cost  of  the  in- 
creased duties. 

Tariff  Taxation. 

In  announcing  the  new  tariff  taxation 
Mr.  White  said  in  part  as  follows: — 

"As  our  main  revenue  measures  we 
propose  witli  certain  exceptions  (num- 
erous exceptions,  I  may  say),  a  general 
horizontal  increase  in  the  customs  duties 
upon  all  goods  and  commodities  import- 
ed into  or  taken  out  of  bonded  ware- 
houses in  Canada.  The  list  includes  all 
articles  hitherto  dutiable  or  on  the  free 
list,  and  whether  raw  materia]  or  finis]; 


ed   or  partly-finished  product.     The  in- 
crease  we  propose  is  "seven  and  a  half 
per  cent,  ad  valorem  to  the  general  and 
intermediate  tariffs  and  five  per  cent,  ad 
valorem  to  the  British  preferential.     In 
the  ease  of  iron  ore,  for  reasons  I  shall 
give    in    committee,   the    added   duty    is 
specific  and  not  ad  valorem.     In  deter- 
mining the  list  of  exceptions,  regard  has 
been  had  to  our  trade  conventions  with 
France  and  the  obligations  of  our  agree- 
ment  with   certain  of  the  British  West 
Tndia   colonies.     By  reason  of  the  con- 
vention with  France  the  increased  cus- 
toms duties  will  not  apply  to  silk  fabrics, 
velvets,   ribbons,   embroideries   and   cer- 
tain other  goods.     The  exceptions  to  the 
tariff  increases  I  have  mentioned  include 
wheat,   flour,    tea,    anthracite    coal,    fish 
from  Newfoundland,  salt  for  curing  fish. 
lines,  twines,  nets  and  hooks  for  the  fish- 
eries, reapers,  mowers,  binders,  harvest- 
ers, binder-twine,  traction  ditching  ma- 
chines,   sugar,    tobacco    (dealt    with    in 
August),  news-printing  paper,  newspaper 
printing  presses,    typesetting   and   type- 
casting machines  and  a  number  of  other 
items  of  lesser  consequence.     The  tariff 
upon  the  articles  exempted  from  the  in- 
creased duties  will  remain  as  at  present. 
So  far  as  concerns  the  duty  upon  raw 
materials  it  is  to  be  pointed  out  that  in 
accordance  with  regulations  made  under 
the  provisions  of  the  Customs  Act  manu- 
facturers are  entitled  to  a  drawback  of 
99  per  cent,  upon  all  duties  paid  upon 
imported    materials    uned,    wrought   into 
or  attached  to  articles  manufactured  in 
Canada  and  exported  therefrom.    In  ad- 


GENERAL  TARIFF  CHANGES. 

The  increases  in  the  tariff  announced  from  Ottawa  in  the  budget  of  Hon. 
W.  T.  White,  appear  to  have  been  accepted  in  the  spirit  of  a  necessary  burden 
as  a  share  of  national  responsibility.  Despite  the  advances  which  have  been 
made  and  the  many  others  which  are  to  be  made  as  soon  as  adjustments  can  be 
estimated,  there  has  been  no  abnorynal  rush  of  buying  on  the  part  of  retailers ; 
the  attitude  appears  to  be  that  increases  can  be  adjusted  to  the  public  and 
that  the  situation  is  not  sufficiently  assured  to  encourage  heavy  stocking. 

There  can  be  no  doubt  that  immediate  buying  is  good  buying  in  many 
lines.  The  nature  of  the  tariff  obligations  is  such  that  practically  every  line 
of  goods  must  be  more  or  less  affected,  either  by  a  direct  tax  on  the  goods 
themselves  when  imported  or  a  tax  on  the  raw  materials  brought  in  by  the 
munufac  ture  rs. 

When  and  how  the  extent  of  the  changes  will  depend  upon  a  number 
of  factors.  A  number  of  very  important  advances  have  already  been  made; 
others  are  in  consideration  and  will  be  made  within  a  few  days  while  others 
will  depend  upon  the  ability  of  wholesalers  and  manufacturers  to  absorb  the 
increase.  In  explanation  of  this  latter  statement  it  may  be  said  that  the 
trade  is  not  desirous  of  advancing  prices  on  the  present  demand  and  there- 
fore stocks  on  hand  on  the  shelves  of  warehouses  and  raw  material  held  by 
manufacturers  will  be  an  important  influence. 

In  many  instances  the  tariff  advance  was  the  advance  or  perhaps  it 
would  be  better  to  say  the  bale  of  straws  that  broke  the  camel's  back  so  fay- 
as  the  trade  ivas  concerned.  Since  the  war  began  there  have  been  many 
increased  costs  to  face  owing  to  supplies  of  goods  and  raw  materials  being 
cut  off  and  increased  costs  of  transportation  and  these  have  been  accepted  in 
many  instances  without  increasing  the  prices  to  the  consumer  and  the 
retailer  owijig  to  the  smaller  demand  and  now  the  call  of  the  Government  for 
an  additional  5  to  IV2  per  cent,  has  forced  a  readjustment,  and  this  readjust- 
ment, therefore,  must  be  on  broad  lines  in  many  instances. 


16 


HOOKS E  L  L  E R      A N  I )      S T  A  T I  ONER 


clitiou  to  making  the  increases  mention- 
ed for  the  purpose  of  increasing"  revenue, 
we  propose  to  alter  the  existing  tariff 
by  adding  squid  and  nicotine  sulphate 
to  (lie  free  list.  Squid  is  used  as  a  bait 
by  the  fishermen  while  nicotine  sulphate 
is  a  spraying  material  used  by  fruit- 
growers for  destroying  insect  pests. 
These  two  items  have  for  some  time  past 
been  noted  for  change. 

"The  revenue  obtained  from  the  pres- 
ent; tariff  changes  will  be  separately 
shown  in  the  Trade  and  Navigation  re- 
turns of  the  Department  of  Customs. 
By  this  we  shall  know  the  precise 
amount  collected  through  the  Customs 
under  the  provisions  of  the  War  Revenue 
Act.  f  Jl 

"Upon  the  basis  of  importations  for 
the  current  year  and  having  regard  to 
conditions  which  I  have  described  as 
likely  to  prevail  during  the  coming1  year 
we  expect  to  realize  from  our  proposed 
customs  tariff  legislation  from  twenty  to 
twenty-five  million  dollars. 

"These,  Mr.  Speaker,  are  the  pro- 
posals of  the  Government,  having-  as 
their  object  the  raising  of  additional  re- 
venue rendered  necessary  by  the  war 
and  our  participation  therein  as  a  bellig- 
erent. We  are  not  unmindful  that  they 
will  entail  a  considerable  financial  bur- 
den upon  the  community.  We  believe, 
however,  that  to  adopt  measures  less 
comprehensive  in  their  scope  would  be 
but  to  temporize  with  a  situation  witli 
which  it  is  our  duty  to  adequately  cope. 
That  the  people  will  cheerfully  respond 
to  the  demands  made  upon  their  patriot- 
ism goes  without  saying.  At  the  out- 
break of  the  war  it  would  have  been  pre- 
mature to  have  brought  forward  meas- 
ures which  to-day  have  been  long  fore- 
seen by  public  opinion  to  be  necessary 
and  indeed  inevitable.  It  would  also 
have  been  most  inopportune  and  inex- 
pedient by  reason  of  the  profound  dislo- 
cation and  disorganization  of  business- 
caused  by  the  war  and  the  shock  to  fin- 
ancial stability  which  the  Dominion  was 
so  suddenly  called  upon  to  withstand. 

We  believe  the  tariff  increases  which 
we  propose  will  be  not  only  effectual  in 
producing  greater  revenue  but  will  be 
strongly  efficacious  in  stimulating  Cana- 
dian industry  and  agriculture  and  in  re- 
lieving unemployment." 

Tn  concluding  his  speech,  Mr.  White 
referred  to  the  future  outlook  as  fol- 
lows:— 

"Tn  conclusion  it  may  be  fitting  that 
I  should  say  something  as  to  general 
economic  conditions  actual  and  prospec- 
tive. On  the  whole,  having  regard  to  the 
vast  dislocation  of  finance  and  com- 
merce occasioned  by  the  war,  the  Do- 
minion has  withstood  the  shock  exceed- 
ingly well.  When  we  consider  the  im- 
mense distance  we  have  traversed  since 


August  last  in  improved  tone,  confid- 
ence and  commercial  and  financial  out- 
look there  is  abundant  cause  for  grati- 
fication and  thankfulness.  Readjust- 
ment has  necessarily  been  a  painful  pro- 
cess for  many  of  our  industries,  but  it 
must  be  considered  as  having  proceed- 
ed and  as  proceeding  satisfactorily.  The 
consequences  of  the  interruption  of  our 
borrowings  abroad  for  purposes  to  which 
I  have  alluded  in  the  course  of  my  re- 
marks have  been  shown  in  a  slackening 
of  activity  in  many  trades.  On  the  other 
hand  production  in  various  lines  has 
been  greatly  quickened  and  stimulated 
by  orders  on  a  very  larue  scale  for  cloth- 
ing, munitions  and  other  equipment  and 


HON.   W.  T.  WHITE,  Minister  of 
Finance. 


material  placed  in  Canada.  Not  only  by 
the  Canadian  Government,  but  by  Bri- 
tain and  her  allies  as  well.  Expenditure 
for  supplies  of  this  character  must  ap- 
preciably assist  in  countering  the  adverse 
factors  of  which  I  have  spoken.  It  will 
also  exert  a  most  favorable  influence  up- 
on the  important  problem  of  interna- 
tional exchange  with  which  is  involved 
the  question   of  gold  export. 

"It  is  apparent  that  throughout  the 
Dominion  strong  efforts  have  been  and 
will  continue  to  be  made  to  increase  pro- 
duction. The  enhanced  prices  of  grain 
and  other  products  will  lie  a  great  in- 
ducement to  exceptional  exertion  along 
this  line.  The  returns  as  to  fall  plough- 
ing and  general  condition  of  land  are 
most  favorable  for  a  record  crop  pro- 
17 


duction  next  year.  The  intervening 
period  we  shall  bridge  successfully  in 
proportion  to  the  courage  and  energy 
displayed  by  our  citizens  in  their  several 
callings.  During  wartime  it  is  the  duty 
as  well  as  the  interest  of  all  to  multiply 
effort,  to  increase  to  the  utmost  their 
production,  in  order  that  wastage  may 
be  repaired  and  the  nation  kept  strong 
for  the  struggle.  Our  farmers,  trades- 
men, keenly  study  their  problems  and 
expand  wherever  possible,  the  scope  of 
their  enterprise. 

While  one  hesitates  to  attempt  a  fore- 
cast in  conditions  so  variable  and  sub- 
ject to  sudden  and  violent  change  it 
would  appear  that  accumulation  of 
funds  with  accompanying  easier  interest 
rates  and  increasing  confidence  on  the 
part  of  investors  will  result  in  a  gradual 
resumption  of  the  sale  abroad  and  at 
home  of  securities  for  needed  expendi- 
tures on  the  part  of  our  provinces,  muni- 
cipalities, railways  and  industries.  Such 
expenditures,  even  on  a  greatly  reduced 
scale,  together  with  war  outlays  in  Can- 
ada should  go  a  long  way  towards  the 
restoration  of  such  of  our  trade  and  in- 
dustry as  have  suffered  from  the  effects 
of  the  war.  Above  all  will  our  commer- 
cial improvement  and  for  that  matter 
commercial  improvement  throughout  the 
world,  follow  upon  the  continuing  success 
of  the  allies.  With  such  continuance 
legitimate  business  throughout  the  world 
must  improve  during  the  remaining 
period  of  the  war.  Should  the  progress 
of  that  success  be  interrupted  interna- 
tional trade  and  commerce  must  receive 
a    further  setback. 

"To  put  it  another  way:  If  the  ex- 
changes of  the  world  were  in  operation 
as  before  the  war  any  notable  success  on 
the  part  of  the  allies  would  cause  securi- 
ties everywhere  to  rise;  with  any  notable 
success  on  the  part  of  the  enemy  they 
would  fall.  Happily,  we  have  no  cause 
to  be  apprehensive  as  to  the  continued 
favorable  progress  and  ultimate  triumph 
of  the  arms  of  the  Empire  and  her  al- 
lies. So  far  as  any  war  can  be  said  to 
go  well  we  have  every  reason  to  make 
the  statement  as  to  this  the  most  ter- 
rible of  all  wars.'  As  to  its  duration  it 
would  be  idle  to  hazard  even  a  guess. 
But  one  thing  is  certain  that  be  it  long 
or  be  it  short,  the  Empire  and  every  part 
of  it  is  determined  that  its  conclusion 
must  be  upon  such  terms  that  the  ensu- 
ing peace  will  be  not  a  transient  truce, 
not  an  armed  and  arming  armistice,  but 
a  real  and  lasting  settlement  with  securi- 
ties amply  guaranteeing  the  world 
against  a  recrudescence  of  the  militarist 
ambition,  the  aggrandising  spirit,  the 
greed  of  possession,  the  lust  of  conquest, 
which  have  brought  about  almost  a  sub- 
version of  our  civilization." 


I J  ( >  ( )  K  S  E  L  L  E  R      AN  D      S  T  A  T  ION  E  R 


A  LETTER  FROM  THE  WAR  ZONE 

Following  are  a  few  extracts  from  a 
letter  received  by  S.  B.  Watson,  •of 
Thomas  Nelson  &  Sons,  from  a  friend  in 
lira  bant,  Holland,  giving  some  interest- 
ing sidelights  on  conditions  in  Belgium 
as  viewed  by  a  man  close  at  band: 

"You  don't  need  to  be  told  that  be- 
fore the  war  the  Jesuits  were  exiled 
from  France  and  that  accounts  for  our 
being  here.  Now  that  war  has  arrived, 
the  French  Government  has  no  scruple  in 
calling  upon  Jesuits  to  serve  in  the  army, 
and  as  a  matter  of  fact,  there  are  now 
some  700  or  800  in  the  French  ranks, 
mainly  as  ordinary  soldiers  or  as  'non- 
coms.'  Twenty  have  already  been  killed 
and  so  far  two  (to  our  knowledge)  have 
been  recommended  for  the  Legion  of 
Honor  for  bravery  in  the  field.  The  sit- 
uation is  paradoxical  in  the  extreme.  The 
last  thing  in  the  world  the  French  Gov- 
ernment would  have  thought  of  provid- 
ing for  its  soldiers  is — chaplains.  Yet 
as  things  have  worked  out,  owing  to  an 
anti-clerical  law,  the  army  is  simply 
saturated  with  them.  Jesuits,  Domini- 
cans, Carthusians,  Benedictines,  Abbes, 
Cures— all  in  the  very  middle  of  things. 
Saying  mass  in  the  morning,  leading  a 
charge  in  the  afternoon,  but  always  with 
the  soldiers.  It  is  a  sad  thing  that  priests 
and  religious  should  be  forced  to  kill  or 
wound  fellow-men:  but  it  is  at  least  a 
consolation  to  know  of  the  vast  religious 
revival  that  has  been  brought  about,  to 
which  everyone  from  the  front  bears 
witness.  For  myself,  I  tell  you  frankly 
I  am  amazed  at  the  fortitude  of  these 
men— or  boys,  some  of  them,  not  more 
than  21  or  22.  They  are  expecting  daily 
to  leave  their  quiet  life  here  with  its 
round  of  prayer  and  study  and  to  go  to 
the  barracks  for  a  hurried  spell  of  train- 
ing before  being  rushed  to  the  firing-line ; 
and  yet  to  look  at  them  or  to  listen  to 
them  one  would  never  know  it.  Only 
when  a  telegram  arrives  does  one  see  a 
look 'of  restlessness  pass  from  face  to 
face.  Many  of  them,  too,  have  all  their 
male  relatives  fighting — or  already  killed. 

"We  have  some  Belgians  here  too: 
some  were  at  the  siege  of  Namur — the 
full  story  of  that  little  event  is  yet  to 
be  told  to  the  public.  When  I  heard  it 
from  some  one  who  had  been. there,  my 
hair  stood  on  end :  the  general  entrusted 
with  the  defence  of  the  town  will  have 
something  to  answer  for,  if  all  accounts 
be  true.  As  to  Maubeuge.  the  less  said 
the  better.  It  is  not  the  first  time  that 
France's  generals  have  failed  her.  Now, 
thank  God,  the  tares  are   sorted   out. 

"Look  at  Belgium.  In  the  hour  of  need 
the  moral  factor  asserted  itself,  and  what 
petty  little  Belgium  did  is  the  wonder  of 
the  war.  It  seems  to  me  that  all  this 
proves  that  the  Church  has  not  lost  the 
power  of  raising  men,  which  she  showed 


in    that   little   affair   of    I  he    Crusades   a 
long  time  ago. 

"We  get  news  here,  but  rather  late. 
Each  day  at  1.30  p.m.  a  summary  is  read 
out  from  the  Dutch  papers,  but  in  addi- 
tion we  Englishmen  see  a  copy  of  the 
unspeakable  'Daily  Mail"  about  three 
days  after  date,  witli  occasional  inter- 
ruptions, presumably  by  the  censor.  It 
is  rather  more  endurable  than  at  the 
beginning  of  the   war,  but   there  is   still 


TAX  ON  CHEQUES,  ETC. 

Bookseller  and  Stationer  has  had 
a  number  of  enquiries  regarding  the 
proposed  tax  on  cheques  and  for  the 
benefit  of  readers  who  may  be  in 
doubt  as  to  the  provisions  respecting 
cheques  the  following  resolutions  of 
Hon.  Mr.  White  are  published 
herewith: 

8.  That  no  person  shall  issue  a 
cheque  payable  at  or  by  a  bank  and 
no  person  shall  negotiate  a  bill  of 
exchange  through  a  bank  or  deliver 
a  bill  of  exchange  to  a  bank  for  col- 
lection unless  he  affixes  thereto  a 
stamp  of  the  value  of  two  cents; 
that  a  cheque  or  other  bill  of  ex- 
change made  or  drawn  out  of  Can- 
ada in  the  possession  of  a  bank  in 
Canada  shall  before  payment  or 
presentation  for  payment  have 
affixed  thereto  a  stamp  of  the  value 
of  two  cents,  and  the  value  of  the 
stamp  shall  be  chargeable  to  the 
person  entitled  to  the  proceeds  of 
the  cheque  or  bill; 

9.  That  every  customer  of  a  bank 
shall  affix  to  a  receipt  for  money 
paid  to  him  by  the  bank  and  charge- 
able against  a  deposit  to  his  credit 
in  the  bank  a  stamp  of  the  value  of 
two  cents; 

10.  That  every  express  company 
carrying  on  business  in  Canada 
shall,  before  the  issue  of  a  money 
order  or  traveler's  cheque,  affix 
thereto  a  stamp  of  the  value  of  two 
cents  chargeable  to  the  purchaser 
of  the  order  or  cheque  or  to  the 
payee  thereof ; 

11.  That  no  money  order  or  postal 
note  shall  be  issued  under  the  pro- 
visions of  the  Post  Office  Act  until 
there  is  affixed  thereto  a  postage 
stamp  of  the  value  of  two  cents  and 
one  cent,  respectively,  to  be  paid 
for  by  the  purchaser  of  the  order  or 
postal  note,  and  upon  such  stamp 
there  may  be  printed  or  impressed 
the  words  "war  tax." 


room  for  improvement.  You  know  me 
well  enough  to  be  aware  of  my  tendency 
to  jingoism ;  but  even  a  Jingo  must 
have  been  sickened  by  the  D.  M.  The  Ger- 
mans were  Huns,  savages,  beasts;  they 
were  putting  their  whole  population  into 
the  ranks;  they  could  not  shoot;  they 
were  imbeciles,  cowards,  drunkards,  etc., 
etc.  Our  gallant,  noble,  ideal,  immortal 
army  was  rapidly  pulverizing  them; 
18 


Lhey  didn't  stand  a  chance,  etc.,  etc.  And 
yet  the  Germans  came  on  and  on.  With 
the  retreat  from  the  Marne  the  Mail  be- 
came almost  incoherent:  the  Germans 
would  never  stop  till  they  got  to  Berlin, 
etc.  And  yet  the  Germans  have  stopped 
a  long,  long  time.  Thank  the  Lord,  some 
Service  men  wrote  frankly  to  the  D.  M. 
and  its  big  and  blustering  brother,  the 
'Times,'  and  implored  the  sub-editors 
not  to  be  absolute  lunatics.  After  that, 
tilings  improved  a  little;  though  only  a 
tew  weeks  ago  the  Russian  set-back  at 
Lodz  appeared  in  the  D.  M.  as  a  colossal 
German  debacle.  I  don't  know  how  many 
'  Huns '  had  been  taken  prisoners,  accord- 
ing to  it — some  millions.  The  Russian 
general  staff  issued  a  wise  and  manly 
caution  against  believing  such  fantastic 
rubbish.  The  French  papers  said  quite 
openly  that  the  English  press  was  insane- 
ly 'optimistic' — to  degrade  a  noble 
word." 


WEST    IS    GETTING    DOWN    TO 
BUSINESS. 

AN  interesting  visitor  from  the 
West  last  month  was  H.  W.  B. 
Douglas,  of  Edmonton.  A  good 
idea  of  the  retail  book  and  stationery 
establishment  of  which  he  is  the  head, 
was  given  in  the  January  issue  of  Book- 
seller and  Stationer.  Questioned  as  to 
the  present  outlook  in  the  West,  Mr. 
Douglas  said  that  while  he  had  abun- 
dant faith  in  the  West  as  a  whole,  he 
was  in  a  better  position  to  speak  of  Ed- 
monton in  particular,  together  with  that 
vast  territory  of  which  it  is  the  metro- 
polis. 

While  trade  was  backward,  in  keeping 
with  the  general  conditions  in  Canada 
and  elsewhere,  Edmonton  was  no  harder 
hit  than  Toronto  or  other  Eastern  cities. 
The  same,  from  what  he  could  learn, 
might  be  said  of  Winnipeg. 

The  fictitious  values  created  by  extra- 
vagant real  estate  speculation  were  a 
thing  of  the  past  and  another  beneficial 
result  was  a  slackening  in  rents  which 
had  been  unwarrantably  high.  The  truth 
was  that  the  West  was  getting  down  to 
real  business  and  while  the  sensational 
features  of  boom  times  would  not  likelv 
be  evidenced  again,  great  expansion 
would  surely  proceed  and  in  this  connec- 
tion Mr.  Douglas  spoke  especially  of  the 
great  Peace  River  district.  Two  Alberta 
Government  railways  were  pushing  far 
into  the  country  to  the  north-west  and 
the  north-east  of  Edmonton,  and  had  al- 
ready been  completed  for  several  hun- 
dreds of  miles. 

This  assured  a  great  future  for  Ed- 
monton. 


BOOKSELLER      AND      STATU)  N  E  R 


The  MacLean  Publishing  Company 


LIMITED 


JOHN    BAYNE    MACLEAN 
H.  T.  HUNTER 


President 
General   Manager 


PUBLISHERS  OF 


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and  Office  Equipment  Journal 

ESTABLISHED    1885. 

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Canada,  (1;   United   States,  $1.50;   Great  Britain   and   Coloniei,   4a 

6d. ;   elsewhere  6s. 

PUBLISHED   MONTHLY 


Vol.  XXXI. 


MARCH,  1915. 


No.  3 


The  Budget 

AS  a  result  of  the  tariff  changes  announced,  in 
the  Budget  brought  down  last  month,  many 
stationery  lines  have  been  affected.  While  the 
increases  in  the  tariff  were  not  entirely  unexpected, 
there  were  a  few  surprises.  Very  few  men  in  the 
trade  have  expressed  any  decided  views  on  the  effects 
of  the  changes.  Taxes  which  at  another  time  might 
evoke  sharp  criticism  may  be  accepted  under  present 
conditions  with  something  like  equanimity.  The 
addition  of  5%  on  British  goods,  7%%  on  other 
goods  and  the  abolition  of  the  free  list  with  a  few 
exceptions  are  the  main  features  of  the  Budget.  Mr. 
White  has  had  to  make  the  best  of  a  troublesome 
situation  and  it  will  be  much  easier  to  find  fault  with 
his  proposals  than  to  offer  anything  better  as  a  tem- 
porary and  convenient  money-raising  method.  The 
tariff  changes  are  fully  dealt  with  elsewhere  in  this 
issue.  Many  price  adjustments  will  lie  made  in  an 
upward  direction.  On  a  number  of  lines  prices  have 
been  temporarily  withdrawn,  pending  readjustments 
of  costs  and  selling  prices. 


What  "Hard  Times"  Talk  Does 

**'  ■  TALKING    about    a    financial     depression, 
brings  one  about    as    quickly  as  anything 
else,"  remarked  a  business  man  the  other 
day  to  the  writer. 
How  true  that  is ! 

"I  remember,"  he  added  "that  back  in  1907  when 
the  last  depression  was  just  in  its  infancy  we  had  a 
case  in  point.  One  of  our  accounts  located  away  up 
in  Ontario  several  miles  from  a  railway  station  whom 
we  had  billed  as  usual,  wrote  to  say  that  owing  to  the 
financial  depression  he  would  like  a  little  more  time 
to  pay  his  bill.  At  the  time  there  was  just  a  mere 
talk  that  one  was  on  the  way.  He  had  seen  this  in 
one  of  the  newspapers  and  used  it  as  an  excuse  to  hold 
back  his  payments." 

Here  is  something  about  which  the  trade  should 
be  very  careful.     There  is  altogether  too  much  talk 


about  hard  times.  The  effect  this  h?s  on  the  farming 
community  is  sometimes  magical.  Farmers  and 
others  too  frequently  plead  poverty  without  cause, 
simply  because  they  are  pretty  sure  they  will  be  be- 
lieved when  everyone  is  talking  hard  times. 

This  story  is  told  of  a  farmer  and  vouched  for  as 
absolutely  authentic.  He  asked  his  local  merchant 
whom  he  owed  an  account  of  $50  or  more  for  the 
loan  of  $27.  The  man  was  a  bit  slow  but  neverthe- 
less was  a  good  account  and  the  merchant  gave  him 
the  loan.  A  day  or  two  later  by  accident  he  learned 
from  the  local  banker  that  the  farmer  in  question 
had  deposited  $100  the  previous  Saturday.  This 
naturally  made  him  suspicious  and  he  took  the  mat- 
ter up  with  the  farmer  next  time  he  came  to  the 
store.  The  confession  was  eventually  wrung  from 
the  customer  that  he  needed  just  the  $27  to  make  the 
bank  deposit  an  even  hundred. 

During  the  present  crisis  every  retailer  should 
make  it  a  point  not  only  to  go  after  the  farmer's 
business  strenuously,  but  to  insist  to  the  very  limit 
that  he  pay  his  bills  promptly.  The  farmer  has  the 
money  to-day  and  there  is  no  reason  why  he  should 
not  pay  his  accounts  promptly. 


Getting  After  Country  Trade 

«/^vUR    business    last    year,"  remarked  a  small 

1      1    town  merchant  carrying  books,  stationery, 

^~>^     china,  wall-paper  and  other  associated  lines, 

to  the  writer  the  other  day,  "was  away  ahead  of  that 

of  1913 — in  fact,  ahead  of  any  year  in  our  career." 

"Why,  we'd  never  know  there  was  a  big  war  on 
if  we  did  not  see  it  in  the  newspapers,"  he  added. 

There  you  have  in  a  nutshell  the  conditions  of 
business  among  the  more  aggressive  merchants  in  the 
smaller  centres  of  the  country  where  fanning  is  the 
industry  depended  upon  to  a  large  extent. 

"There  is  every  reason,"  he  went  on,  "why  busi- 
ness with  us  should  have  been  better  last  year  than 
the  preceding  one.  Isn't  the  farmer  getting  more 
for  practically  everything  he  produces?  Look  at  the 
price  of  wheat  and  oats  and  hay,  butter  and  eggs  and 
hogs.  The  farmers  in  our  district  were  never  better 
off  and  as  we  went  after  business  good  and  strong, 
we  got  it." 

'Are  the  mail  order  houses  getting  much  from 
your  community?"  he  was  asked. 

"Not  a  great  deal,"  was  the  reply.  "You  see  we 
keep  the  post  office  here  and  we  know  pretty  well 
who  attempts  to  buy  from  out  of  town.  We  do  not 
make  it  a  point  to  find  this  out — we  simply  cannot 
help  knowing.  Catalogues  come  through  frequently 
to  several  of  our  patrons  and  of  course  are  passed  on 
as  if  we  knew  nothing  of  them.  We  get  the  cata- 
logues too  and  study  them.  In  fact,  one  or  two  of 
them  lie  around  the  counters  all  the  time,  just  so  that 
they  will  be  handy  when  required. 

"Let  me  give  you  a  concrete  example  of  bow  the 
other  day  T  won  over  a  customer  from  sending  a  lot 
of  her  money  to  one  of  the  big  stores.  I  knew  she 
had  received  a  catalogue  and  that  sooner  or  later  she 

would  be  sending  a  $25  order  to .     So  when 

she  came  in  that  week  I  took  her  in  charge  myself. 
After  she  had  given  her  order — and  the  family  had 
been  enquired  about — she  was  about  to  leave  the 
store.  Going  towards  the  door  we  passed  the  china 
counter.  Of  course  I  knew  the  woman  well,  so  I 
asked  her  opinion  on  a  new  set  of  dishes  we  had 


19 


BOOKSELLER      AND      STATIONER 


placed  in  slock  about  that  time.  She  looked  the 
dishes  over  carefully  and  admired  them,  for  the  set 
was  a  pretty  one. 

"'Do  you  know.'  I  said.  'I  was  just  looking 
through.  .'.  .  .  .'s  catalogue  and  saw  exactly  the  same 
set  for  $2.50  more  than  what  we  are  selling  them  at.' 
I  picked  up  the  catalogue  near  by  and  showed  her 
the  exact  set.  It  surely  opened  her  eyes.  I  didn't 
expect  she  was  in  the  market  for  a  set  of  dishes  and 
neither  was  she.  But  my  aim  was  to  show  her  that 
we  could  sell  goods  just  as  cheaply  if  not  cheaper  on 
the  whole  than  the  mail  order  houses. 

This  same  merchant  told  a  sequel  to  this  story. 
A  week  or  so  later  the  customer  came  in  to  look  over 
wall-paper  stock.  As  the  majority  of  merchants  in 
the  smaller  centres  know,  the  mail  order  houses 
usually  sell  wallpaper  at  little  margin,  hut  they  make 
up  on  the  border.  They  were  played  at  their  own 
game  and  the  merchant  in  question  had  no  difficulty 
in  getting  the  wallpaper  order  at  a  substantial  mar- 
gin, too.  ' 

If  the  retail  trade  is  anxious  to  curtail  the  enor- 
mous business  the  mail  order  houses  do  with  the 
rural  population  of  the  country,  serious  thought  must 
be  given  to  methods  of  convincing  the  public  that 
it  is  making  a  mistake  by  going  past  the  local  dealer. 
The  business  of  one  at  least  of  the  large  Toronto  mad 
order  houses  during  1914  eclipsed  by  a  good  deal 
any  year  in  the  past.  That  house  was  particularly 
aggressive  in  going  after  the  business.  Remember 
that  the  chief  features  of  the  catalogue  that  get  the 
bulk  of  the  mail  order  business  are  the  pictures  of 
the  goods  and  the  convincing  descriptions  of  them. 

Every  merchant  knows  that  apart  from  a  few 
district  throughout  the  country  the  farmers  are  to- 
day the  most  prosperous  people,  because  of  the  fact 
that  the  war  has  brought  to  them  opportunities  that 
otherwise  thev  would  not  have  realized.  Prices  are 
high  in  all  grains,  and  it  begins  to  look  as  if  wheat 
will  reach  the  $2  mark  before  the  next  crop  is  har- 
vested. Bookseller  and  Stationer  would  appreciate 
any  instances  of  how  merchants  have  increased  their 
business  in  rural  communities. 


keeping  it  fresh  and  crisp;  by  keeping  your  language 
from  getting  into  a  rut  and  losing  its  force. 

The  booklet-  and  designs,  of  course,  will  only 
serve  as  "suggestions''  or  models;  but  it  is  always 
well  to  have  these  models  before  you,  if  only  to  aid 
you  in  creating  something  different.  So  cultivate 
the  "scrap"  habit. 

m 

Business  Re-organizing 

ACCORDING  to  a  financial  paper  some  of 
Canada's  industrial  institutions  have  felt  the 
pulse  of  easier  money.  From  the  centres  of 
wealth  in  the  United  States  enquiries  are  being  made 
with  a  view  to  the  investment  of  money.  The  bears 
of  some  years  on  the  south  side  of  the  line  now  see 
for  the  next  few  years  a  period  of  prosperity.  They 
base  their  hopes  upon  the  abundance  of  easy  money. 
This  they  believe  will  stimulate  industry.  That 
easier  money  is  finding  its  way  into  Canada.  Already 
it  has  sought  somewhat  vigorously  our  high-class 
securities,  and  now  it  is  looking  for  employment  in 
other  lines  where  the  returns  are  higher.  The  evi- 
dence of  this  movement  is  not  yet  very  pronounced, 
but  it  is  to  be  found. 

All  the  reports  of  the  financial  organizations  are 
of  a  very  optimistic  character.  Bank  presidents  and 
directors  are  especially  so.  There  is  more  activity 
in  the  stock  markets,  and  security  houses  are  more 
optimistic  generally.  Many  industries  are  beginning 
to  take  back  their  men.  Unquestionably  the  busi- 
ness of  the  country  is  being  reorganized,  and  for 
that  purpose  "our  house  has  been  set  in  order." 

Stocks  in  wholesale  houses  are  lower,  and  those 
in  retail  stores  also.  At  some  of  the  largest  jobbing 
centres  stocks  are  said  to  be  only  50  per  cent,  of 
normal.  This  condition  cannot  remain  as  it  is. 
Meanwhile  the  people  are  continuing  to  avoid  incur- 
ring liability,  and  have  very  appreciably  lowered  that 
which  accumulated  during  the  years  of  abnormal 
expansion. 

We 'can  look  forward,  therefore,  to  a  steady  im- 
provement, which  will  become  quicker  as  a  new  crop 
season  approaches. 


The  "Scrap"  Habit 

THE  bookseller  and  stationer  should  himself 
cultivate  the  "scrap"  habit  and  one  natural 
result  will  be  that  he  will  sell  move  scrap 
books  because  of  the  keener  appreciation  bo  will  then 
have, of  their  use  and  value. 

Many  of  the  most  brilliant  advertisers  and  corres- 
pondents accumulate  a  vast  store  of  ideas  by  filing 
awav  for  future  use  designs,  display  ads.  booklets. 
mailing  cards,  letters  or  parts  of  all  these.  These 
are  "scrap."  hut  very  useful.  A  particularly  strong 
sentence  or  phrase  in  a  letter  or  elsewhere  strikes 
them  as  being  just  right.    They  "clip"  it  and  put  it 

away. 

Possibly  a  new  use  for  some  word,  or  a  new  and 
forceful  way  of  putting  something  that  they  have  to 
say  every  day,  may  be  discovered.  Tt  is  manifestly, 
impossible  to  grasp  and  hold  in  the  mind  all  such 
bits  of  phraseology,  so  into  the  scrap  book  or  file 
they  go. 

And  the  advantage  of  so  doing? 

By  looking  over  your  files  and  studying  them  at 
your  leisure,  you  can  materially  improve  the  quality 
of   your   correspondence   or   advertising   "copy'     by 

20 


COSTS  SHOULD  be  watched  very  closely. 

*  *        * 

SPREAD  THE  Gospel  of  good  cheer — be  optimistic. 

•  •       • 

AN  EFFECTIVE  advertisement  must  say  something 

worth  while  about  the  goods. 

*  *        * 

I. EARN  TO  measure  your  days  by  the  work  accom- 
plished rather  than  by  the  hours  put  in. 

•  »        • 

"WHEN  THE  price  of  any  commodity  goes  up  there 

is  always  somebody  to  cry  "another  trust!" 

•  •        • 

ADVERTISING  is   insurance.        Tt   insures   future 

business,  as  well  as  building  up  present  sales. 

*  *        • 

THE  SPECIAL  war  tax  that  the  Government  has 
placed  upon  letters,  money  orders,  postal  notes  and 
cheques,  makes  a  "Buy-at-TIome"  Campaign  particu- 
larly attractive  at  this  time.  Every  order  to  a  mail 
order  concern  will  hereafter  have  to  bear  at  least 
three  cents  more  to  send  and  it  is  only  logical  to 
argue  that  the  mail  order  houses  are  going  to  add 
their  extra  cost  in  postage  and  shipping  due  to  war 
taxes  to  the  cost  of  the  article. 


B 0 OKSELLER      AND      ST  A  T I O  N E  R 


Live  News  of  the  Stationery   Trade 

Gleaned  from    All    Parts  of  Canada 


A  new  retail  establishment  in  Nova 
Scotia  is  Murphy's  Bookstore. 

A.  E.  Mac'Callum,  representing  Ver- 
dier,  Limited,  greeting-card  publishers. 
of  London,  England,  is  at  present  in 
Canada  in  the  interests  of  this  firm. 

W.  P.  Duncalfe  succeeds  D.  R.  Black 
in  the  drug  and  stationery  business  at 
Cartwright,  Manitoba.  Mr.  Black  had 
been  in  business  there  for  the  past  five 
years. 

William  Neilson,  who  died  in  Toronto 
on  Feb.  11th,  and  who  was  for  25  years 
prominent  in  the  confectionery  business, 
was  at  one  time  a  bookseller  and  sta- 
tioner in  Brockville,  Ont- 

Fire  damaged  the  Masonic  Temple  at 
Regina,  Sask.,  to  the  extent  of  $10,000. 
The  cause  of  the  fire  was  defective  in- 
sulation. The  Willson  Stationery  Co. 
were  the  heaviest  sufferers. 

L,  G.  Beebe,  manufacturers'  agent,  To- 
ronto, has  been  appointed  Canadian 
sales  representative  of  the  firm  of  Al- 
bright and  Lightcap  of  Ravena,  Ohio, 
manufacturers  of  toy  marbles. 

A.  R.  MacDougall  &  Co.  have  been  ap- 
pointed»  Canadian    representatives    for 
Annin   &   Co.,  the  New  York  manufac- 
turers of  flags  and  pennants,  and  their 
travelers  are  now  showing  the  line. 

The  Eagle  Pencil  Co.  of  New  York  is 
to  build  a  new  ten-storey  fireproof  stor- 
age and  office  building  at  703-711  E. 
13th  street,  running  through  the  block  to 
702-718  14th  street. 

Interesting  and  significant  advice 
which  comes  from  Winnipeg  is  to  the 
effect  that  Russell  Lang  &  Co.,  booksell- 
ers and  stationers  of  that  city,  have  just 
closed  their  biggest  year,  their  business 
bein":  5  per  cent,  better  than  in  the  pre- 
ceding year. 

By  an  unfortunate  error,  which  oc- 
curred in  the  description  of  the  store  of 
the  Douglas  Co.,  Limited,  Edmonton, 
appearing  in  the  January  issue  of  Book- 
seller and  Stationer,  it  was  stated  that 
the  company  was  established  in  1902  by 
W.  J.  Douglas,  whereas  the  founder  of 
the  business  was  H.  W.  B.  Douglas,  the 
present  head  of  the  concern. 

L.  J.  Cowie,  well  known  in  Canada  by 
reason  of  his  connection  with  the  ribbon 
and  carbon  business  in  this  country,  is 
the  sales  manager  of  a  new  company  in 
New  York  known  as  the  Transfer  Pro- 


ducts Co.,  with  headquarters  in  the  Wool- 
worth  Building.  Their  line  is  being  in- 
troduced under  the  trade  slogan  of 
"Quality  First  is  Safety  First  and  Al- 
ways." 

A  Change  at  Sudbury. 

Frank  Muirhead,  who  succeeds  Daniel 
Bakie  in  the  book  and  stationery  busi- 
ness at  Sudbury,  Ont.,  was  Mr.  Bakie 's 
right-hand  man  for  the  past  16  years. 
Mr.  Bakie  conducted  the  business  there 
for  24  years.  He  will  continue  to  be  a 
resident  of  Sudbury,  retaining  his  of- 
fice of  Collector  of  Inland   Revenue. 

Sifton  &  Co.  Retiring. 

Sifton  &  Co.,  who  have  been  in  the 
book,  stationery,  fancy  goods  and  china 
business  at  168  Dundas  street,  London. 
Ont.,  for  the  past  twenty-two  years,  are 
retiring  from  business.  The  stock  is  be- 
ing sold  out  by  special  sale,  and  Marcli 
31  is  set  as  the  date  for  finally  closing 
the  business.  Liberal  newspaper  space  is 
being  used  to  advertise  this  big  sale.  This 
began  with  a  half-page  advertisement 
on  Saturday,  Feb.  13,  beins'  followed 
by  weekly  advertisements.  The  first 
announcement  explained  that  the  pre- 
mises had  been  leased  to  other  tenants. 
and  that  on  March  31st  would  cease  to 
be  a  book,  fancy  goods  and  china  store. 

A  representative  of  Bookseller  and 
Stationer  recently  visited  the  paper 
mills  of  the  Eaton,  Crane  &  Pike  Co.  at 
Pittsfield,  Mass.,  and  in  conversation 
with  G.  C.  Percy,  learned  that  this  com- 
pany, together  with  the  Crane  Mills,  of 
Dalton,  Mass.,  have  erected  a  costly 
miniature  manufacturing  plant  to  illus- 
trate methods  of  making  fine  writing 
paper  as  a  feature  of  their  exhibit  at 
the  Panama-Pacific  Exposition  in  San 
Francisco.  This  paper-making  plant 
consists  of  one  small  beating  machine, 
which  shows  how  linen  rags  are  beaten 
into  pulp  and  then  from  this  plastic  state 
fashioned  into  sheets  of  paper,  a  process 
which  usually  proves  a  source  of  wonder 
to  the  uninitiated.  The  exhibit  will  also 
include  an  envelope  cutting  machine,  a 
gumming  machine,  envelope  machine 
which  makes  the  complete  envelope 
from  the  odd  pieces  of  paper  cut  by  the 
die;  the  boxing  of  both  paper  and  en- 
velopes by  hand  and  embossing  machine 
which  stamps  and  illuminates  mono- 
grams, crests,  etc..  and  imprinting  ma- 
chine which  impresses  the  dealer's  name 
under  the  flap  of  the  envelope. 

The  fair  opens  on  the  20th  day  of 
21 


February.  All  the  work  was  recently 
completed  at  Pittsfield,  then  the  struc- 
tural work  was  knocked  down,  packed 
and  shipped  to  San  Francisco. 


BOOK    DEALERS    AND    STREET 

DEALERS. 

Object  to  Sales  of  Magazines  and  Books 

at  Stands  on  Corners. 

Montreal,  Feb.  4.— Book  dealers  of 
Montreal  have  been  hit  by  the  increasing 
number  of  street  vendors,  who  sell  maga- 
zines in  addition  to  the  daily  papers. 
Thirty- live  of  the  leading  dealers  of  the 
city  have  petitioned  the  mayor  to  take 
action  in  this  matter.  The  petition  was 
forwarded  by  A.  T.  Chapman.  There 
are  a  number  of  these  street  dealers  lo- 
cated in  the  nooks  of  buildings  and 
their  business  appears  to  be  increased 
to  such  an  extent  as  to  affect  the  sales 
of  magazines  by  the  shops.  It  is  also 
claimed  that  some  of  these  dealers  are 
even  engaging  in  the  sale  of  books.  The 
bookshops  point  out  that  they  are  under 
heavy  sums  in  taxes.  Hence  their  re- 
quest to  the  city  to  prohibit  the  sale  of 
magazines  by  street  dealers. 

The  Newsboys'  Position. 

To  the  Editor  of  The  Standard: 

Si,-,— fn  reference-  to  an  article  in  an 
evening  paper  regarding  a  petition  sent 
to  the  City  Council  by  the  booksellers  of 
the  city  protesting  against  the  newsboys 
selling  magazines  on  the  street  corners, 
I  wish  to  state  that  the  boys  have  been 
selling  these  books  for  the  last  forty 
years.  I  was  the  first  one  to  start  doing 
so.  I  do  not  see  why  the  booksellers 
should  object  now  in  these  war  times 
and  considering  the  high  cost  of  living; 
These  boys  attend  school  during  the  day 
and  they  cannot  make  enough  selling 
evening  papers  only.  Therefore  they 
must  handle  magazines  to  make  a  living. 
A  great  many  of  them  are  the  sole  sup- 
port of  sick  parents,  and  the  women  in 
many  cases  are  supporting  sick  husbands 
or  children. 

U  our  next  meeting  this  association 
will  formulate  an  objection  to  this  "pe- 
tition." Our-f air-minded  public.  I  am 
sure,  will  like  to  have  the  views  of  some 
fair-minded  and  influential  citizens  in 
writing. 

PETER    MURPHY, 

Pres.  Newsboys'  Protective  Assn. 
Montreal.  February   8. 


In  the  long  run.  service  is  what  you 
pay  for,  always.  The  goods,  as  goods 
alone,  are  incidental.  Service  implies 
quality,  fair  prices,  safe  treatment  and 
honesty  in  every  detail  of  every  tran- 
saction. 


M on K SELLER      AND      STATIONER 


Book  Trade  Activity 
in  Montreal 

Dealers  are  Specializing  in   Military 
Books— Half-Priee  Tables  in  Evi- 
dence— Sales  Made  by  Sending 
Hooks     Out     on     Approval. 

Montreal,  March  L— Many  dealers 
have  found  il  necessary  and  advisable  to 
specialize  in  military  books,  on  instruc- 
tion, tactics,  etc.  These  help  to  make  up 
for  the  i'alling-off  in  sales  of  other  lines. 
There  is  a  call  for  works  dealing  with 
Nietzsche  and  Treitschke;  also  for  his- 
tories of  countries  at  war.  For  instance, 
works  like  "Europe  Since  1815'"  are  en- 
joying a  sale. 

A  considerable  proportion  of  the 
public  seems  to  be  trying  its  best  to  get 
away  from  the  war,  and  to  secure  books 
which  will  divert  their  minds  from  it. 
This  will  ultimately  have  a  good  in- 
fluence on  the  sale  of  copyright  novels. 
Novels  like  "Mr.  (ire.x  of  Monte  Carlo," 
of  absorbing  interest,  are  good  sellers. 
••The  Pastor's  Wife,"  by  the  author  of 
"Elizabeth  and  Her  German  Garden," 
is  still  selling  well,  largely  because  of  its 
humor,  and  also  because  it  deals  with 
the  social  life  of  Germany.  Sales  of 
illustrated  papers  keep  up.  King  Al- 
bert's book  is  having  a  magnificent  sale. 

Dealers  are  finding  it  difficult  to  put 
pep  into  business.  People  are  not  buy- 
ing freely,  and  are  holding  back.  Sales 
of  books  at  bargain  prices  do  not  seem 
to  draw.  If  people  want  books,  they 
will  buy  them,  regardless'  of  prices  in 
most  cases.  There  are  half-price  tables 
in  many  stores,  but  even  .these  are  slower 
than  usual.  However,  that  seems  more 
practicable  and  preferable  to  giving  a 
big  discount  on  all  lines. 

One  house  is  using  the  system  of  send- 
ing out  cheap  books  of  universal  appeal 
on  approval.  A  typical  example  of  the 
books  being  sent  out  is  "Prophets, 
Priests  and  Kings,"  by  Gardiner.  These 
are  sent  out  indiscriminately  in  good 
neighborhoods,  but  care  is  taken  not  to 
send  them  to  good  customers,  who  would 
likely  be  offended.  Opportunity  is  taken 
to. enclose  catalogues;  so  that  where  the 
sale  of  this  particular  book  might  not 
be  effected,  sales  from  the  catalogue  are 
possible.  A  collector  is  sent  around  af- 
ter several  days,  either  for  the  money  or 
the  book.  Co-operation  of  the  publish- 
ers is  secured  in  this  scheme.  The  scheme 
does  not  work  out  too  well.  About 
twenty-five    per    cent,    keep    the    book. 


The  service  store  is  the  "serving" 
store.  It  is  also  the  honest  advertising 
store.  By  this  you  may  know  it  always 
— anywhere. 


New  Home  for  R.M.A. 

Have    Leased    Large    Building    for    Future    Rooms  — 

Renting  Spaces  to  Manufacturers  for  Permanent 

Exhibits  —  Move  March  1. 

THE  Retail  Merchants'  Association,  Ontario  Branch,  have 
become  identified  with  an  important  undertaking  in  which 
members  throughout  the  province  will  be  greatly  interested.  A 
nevy  home  has  been  found.  For  a  long  time  the  offices  of  the  organi- 
zation have  been  located  at  21  Richmond  Street  West,  Toronto. 
These  premises  have  now  become  inadequate.  The  Retail  Merchants' 
Association  is,  as  the  trade  understands,  composed  of  many  sections. 
On  some  afternoons  and  evenings  several  of  these  meet  at  once  and 
sometimes  the  present  offices  cannot  accommodate  them  all,  with 
comfort  to  one  another. 

This  condition  of  affairs  sent  the  officials  out  on  a  quest  for 
other  premises  that  presented  more  scope  for  their  operations  and 
they  have  found  their  new  home  in  the  old  Y.M.C.A.  Building,  at 
the  corner  of  McGill  and  Yonge  Streets,  a  short  distance  south  of 
College  Street.  The  first  floor  up  and  the  one  above  it  have  been 
leased  for  a  term  of  years.  It  is  said  that  the  arrangements  were 
completed  last  Saturday  and  the  offices  will  be  transferred  almost 
immediately. 

On  the  first  floor  up  will  be  the  secretary's  office.  This  floor  also 
contains  three  large  rooms  and  it  is  really  here  that  the  interesting 
and  unique  part  of  the  move  is  to  be  found.  The  Association  has 
divided  these  three  rooms  off  into  spaces  which  will  become  perma- 
nent manufacturers'  exhibits.  These  exhibit  spaces  are  being  rented 
at  so  much  per  month  to  various  manufacturers  who  will  have  per- 
manent displays  of  their  goods  in  them.  Altogether  there  are  30 
spaces  and  at  time  of  writing  16  have  been  spoken  for.  and  those 
after  only  three  days  canvass. 

For  the  benefit  of  the  manufacturers  who  take  spaces  there  will 
be  a  special  exhibitors'  room  on  this  floor  where  there  will  be  writ- 
ing desk  and  telephone  accommodation,  etc. 

There  will  also  be  an  inquiry  office  on  the  first  floor  up  which 
will  be  maintained  by  the  association. 

On  the  floor  above  which  has  been  leased  as  well,  there  are  a 
number  of  committee  rooms  for  the  accommodation  of  the  members 
at  their  regular  meetings.  There  are  a  sufficient  number  of  these  to 
accommodate  as  many  sections  as  may  be  meeting  at  any  one  time. 

The  Retail  Merchants'  Association  see  a  great  future  here  for 
the  development  of  their  work.  Their  new  quarters  which  are  cen- 
trally located,  will  be  in  reality  splendidly  equipped  "club  rooms" 
where  members  may  drop  in  any  time  they  are  down  street  and 
where  members  from  outside  the  city  will  be  able  to  have  their  head- 
quarters when  they  come  to  Toronto.  The  retailers  hope  and  expect 
that  their  newly  acquired  premises  will  soon  become  an  important 
centre  for  wholesalers  and  manufacturers.  The  place  may  perhaps 
become  to  be  called  "The  Retailers'  Temple."  It  is  the  intention  of 
the  officials  at  the  present  time  to  have  billiard,  card  and  lounging 
rooms  for  the  accommodation  of  members. 

Unless  something  unforeseen  happens,  the  new  rooms  will  be 
occupied  by  the  first  of  March. 

On  the  ground  floor  and  entering  from  McGill  Street  is  a  large 
auditorium,  capable  of  seating  1,200  people,  and  the  association  will 
have  the  use  of  this  once  a  month.  Their  big  conventions  will  also 
be  held  there-,  if  necessary.  The  entrance  to  the  main  offices  will, 
however,  be  off  Yonge  Street. 


Ideas  For  Building  Up  Business 


Original  Suggestions  and   Methods  Successfully  Used  by  Other  Dealers 

Will  Help  Retailers  to  Make  trade  Hum. 


Information  That 


IN  the  news  branch  of  the  business 
of  booksellers,  there  is  a  wonderful 
scope  for  developing  more  trade. 

Think  of  the  Large  proportion  of  maga- 
zine readers  who  buy  single  copies  from 
the  newsdealers  rather  than  subscribe 
for  periodicals  by  the  year.  Some  prob- 
ably prefer  to  pick  and  choose  each 
month,  taking  those  copies  with  contents 
making  the  strongest  appeal,  thus  more 
than  repaying  the  few  cents  of  added 
cost.  Then  again,  many  of  these  pur- 
chasers have  formed  the  habit  of  buying 
magazines  and  in  many  cases  they 
would  continue  to  be  regular  purchasers 
even  if  induced  to  subscribe  for  one 
particular  magazine  to  be  sent  by  mail, 
all  of  which  proves  that  such  customers 
like  to  come  into  your  store  and  what 
better  prospect  could  you  possibly 
want?  Keep  in  close  touch  witli  those 
customers  and  cultivate  their  close  ac- 
quaintance. Find  out  the  subjects  they 
are  particularly  interested  in  and  tab- 
ulate it  on  a  reference  card  to  be  filed 
in  special  card  index  file,  arranging  them 
alphabetically,  so  that  they  may  be  pro- 
duced at  a  moment's  notice.  That  in- 
formation will  enable  you  to  sell  more 
copies  of  issues  of  magazines  featuring 
articles  on  certain  subjects  that  com- 
mand wide  interest,  and  many  of  these 
purchasers  would  be  good  for  sales  of 
books  dealing  more  comprehensively  with 
the  same  subject. 

It  is  by  intensive  sales  cultivation  of 
this  or  a  similar  nature  that  merchants 
will  be  able  to  dispel  the  "business  is 
rotten,"  bugaboo. 

Ir.  Saskatoon. 

The  Saskatoon  News  Agency  realizes 
the  value  of  magazines  for  attracting 
business.  They  issue  lists  and  circulars 
and  an  illustration  used  promiscuously 
is  an  old  bookworm,  which  design  has 
become  familiar  to  all  Saskatoonians  by 
reason  of  the  wide  and  continuous  dis- 
semination of  the  advertising  matter  put 
out  by  this  house.  There  is  hardly  a 
piece  of  it  that  does  not  somewhere 
show  this  diligent  reader. 

One  of  these  pamphlets  is  devoted 
chiefly  to  British  periodicals.  They  are 
alphabetically  listed  with  prices  of  sin- 
gle copies  and   annual   subscriptions. 

Display  advertisements  appear  on 
different  pages,  featuring  paper  bound 
novels,  and  such  books  as  ready  reckon- 
ers, letter  writers,  toast  books,  commer- 


cial calculators,  various  statistical  books, 
dictionaries,  books  of  games,  cook 
books,  etc. 

Another  advertisement  deals  with  Sas- 
katoon  local   postcards. 

Another  interesting  circular  contains 
an  announcement  regarding  the  firm's 
stock  of  technical  books  for  tradesmen. 
mechanics,  students  and  experimenters, 
"catalogue   free   on   request." 

Designs  are  reproduced  herewith,  of 
cards  used  in  index  files  for  the  purpose 
of  systematically  keeping  track  of  sub- 
scribers and  special  orders. 

Fig.  1  is  of  the  card  used  for  sub- 
scriptions booked  for  periodicals,  while 
Fig.  '2  is  of  the  card  used  for  keeping 
track  of  orders  received  for  books  not 
in    stock. 


THE  RAMBLING  DOLLAR. 

The  "trade-at-home"  dollar,  which 
was  put  in  circulation  in  Iowa,  Novem- 
ber 21,  by  Archie  B.  Spurgin,  president 
of  flic  Retail  Merchants'  Association, 
was  recently  returned  to  him.  The  dollar 
was  spent  fifty-three  times  and  Spurgin 
estimates  that  it  earned  more  than  $10, 
besides  teaching  the  moral  that  it  is 
best  to  trade  at  home.  The  dollar  was 
placed  in  circulation  'to  give  people  an 
idea  of  how  much  sood  a  dollar  will  do 
if  spent   at  home. 

■A  dollar  bill  was  pasted  inside  a  bank 
book  and  instructions  were  written  on 
the  fly-leaf  for  the  possessor  of  the  bill 
to  make  an  entry  each  time  the  money 
was  spent,  telling  with  whom  it  was  spent 
and  for  what. 


Xaim 


Date 


Address 


Period 

Publication 

Price 

Months 

Sent   To 

Start 

Cost 

Fig.  1 


ITBLH'ATION: 


.PRICE   * 


NAME: 


ADDRESS: 


SALESMAN:    DEPOSIT  $ 


DATE 


ORDER  Kl)  FROM: 
RKPORT: 


.DATE 


Fig.   2 


•_':: 


SYSTEM  IN  ADVERTISING  THE 
STORE. 

A  young  man  who  was  taken  into 
partnership  with  his  father,  an  estab- 
lished retail  stationer  in  a  good-sized  city, 
sought  to  induce  the  father  to  spend 
several  hundred  dollars  in  advertising 
the  business  and  after  much  argument 
succeeded.  He  tells  of  some  of  the  ways 
in  which  the  money  was  spent,  as  fol- 
lows: 

"Of  the  $750  that  we  could  plan  to 
spend  $400  was  to  be  used  in  the  lead- 
ing local  newspaper.  We  did  not  fix  any 
definite  space  to  be  used.  Some  items  re- 
quire more  space  than  others.  The  size 
of  the  advertisement  depends  upon  its 
nature,  what  we  had  to  say  and  the  sea- 
son of  the  year.  The  amount  of  adver- 
tising to  bo  done  at  different  seasons. 
however,  was  definitely  fixed.  We  were 
to  have  an  advertisement  three  times  a 
week  during  the  busies!  months  of  the 
year,  while  during  the  dull  season  we 
would  advertise  in  the  paper  only  twice 
a  week,  and  sometimes  only  once  a  week. 
"We  found  that  it  was  seldom  that  our 
newspaper  advertising  brought  many  di- 
rect returns.  When  we  advertised  a  new 
novel,  school  books,  holiday  goods,  or 
some  such  thing,  we  could  =ee  an  im- 
mediate increase  in  sales  on  the  items 
advertised.  But  with  filing  cabinets,  en- 
graving, stationery  and  other  staples  we 
could  seldom  trace  any  direct  returns 
at  all.  Our  satisfaction  on-  this  point  had 
to  lie  entirely  with  the  amount  of  sales 
shown  by  the  books  at  the  end  of  the 
year,  and  they  did  show  a  handsome  in- 
crease, i 

"The  next  step  after  deciding  on  the 
newspaper  campaign  was  to  circularize 
a  list  of  several  hundred  names,  but  we 
did  not  write  one  form  letter  for  every- 
body. Instead,  we  -wrote  one  letter  for 
society  women,  another  for  retail  mer- 
chants, another  for  professional  men. 
and  still  another  for  school  teachers. 

"This  circularizing  brought  excellent 
returns.  It  was  the  method  of  doing  it. 
rather  than  the  letters  or  the  character 
of  the  goods  advertised.  Tt  is  a  good 
thing  to  classify  a  mailing  list  so  that 
you  will  approach  each  person  on  the 
subject  in  which  they  are  most  interest- 
ed. It  is  not  often  that  there  is  any  one 
item  that    will    interest   everybody. 

"We  next  printed  some  small  blotters 
that    could    be    sent    out    with    our   state- 


ments, bills  and  other  correspondence. 
These  blotters  didn't  show  any  fancy 
pictures;  in  tact,  they  didn't  have  any- 
thing but  a  little  terse,  snappy  advertis- 
ing talk,  but  they  brought  good  results, 
in   the   way   of  increased   business. 

"In  addition  to  our  own  advertising, 
We  made  the  most  of  the  help  that  we 
were  able  to  get  from  the  manufacturers 
of  the  various  lines  we  sold;  at  least  a 
dozen  of  the  manufacturers  furnished  us 
with  circulars,  booklets,  signs,  and  other 
helps.  Particularly  useful  were  the  little 
envelope  enclosures  that  we  secured  in 
this  way.  These  didn't  cost  us  anything, 
either  for  the  circulars  themselves,  or 
for  the  mailing,  as  we  sent  them  out  with 
our  statements  and  bills,  but  they  helped 
to  make  sales,  which  was  what  we  want- 
ed. 

"The  net  result  of  our  tir-t  year  of 
advertising  was  most  satisfactory.  We 
expended  $810.  and  it  brought  us  an  in- 
crease of  several  thousand  dollars  in  the 
volume  of  business,  without  anv  increase 


mil 
= i  ( 


in    expenses   of   doing    business,   such    as 
rent,  clerk  hire,  heating  and  lighting." 

m 

A  GOOD  WAR     BOOK     ADVERTISE- 
MENT. 

Here  is  a  suggestion  for  a  book  adver- 
tisement which  has  been  selected  from 
the  war  book  publicity  of  a  Chicago  firm 
of  booksellers: — 

"The  newspapers  give  you  the  latest  news 
from  the  front.  But  if  you  would  have  an 
intelligent  understanding  of  the  present  situa- 
tion in  Europe,  of  the  real  causes  of  the  war 
and  of  the  events  that  led  up  to  it,  you  will 
turn  to  books.  There  is  a  wealth  of  literature 
bearing  directly  on  the  subject  obtainable. 
We  have  carefully  selected  the  best  from  the 
great  mass  of  material  published,  and  you 
will  here  find  listed  and  briefly  described 
those  books  which  we  can  confidently  recom- 
mend to  you  as  being  worthy  of  your  atten- 
tion. 

".Surely  you  will  want  to  be  properly  in- 
formed about  the  most  stupendous  event  in 
modern  history.  Surely  you  will  want  to 
read  at  least  a    tew   of  the   books  listed   here. 

"Any  book  listed  will  lie  delivered,  charges 
prepaid,    on    receipt    of    price." 

Adopt  this,  following  it  up  with  a  list 
of  books  oT  war  interest;  especially  fea- 
turing those  in  stock,  which  should  in- 
clude  the   most   important    titles. 


Build  Up  the  Home 
Town 


If  you   want   to  live  in   the   kind   of  a   town, 

Like  the   kind  of  a   town    you   like, 
You    needn't    slip    your    clothes    in    a    grip 

And   start   on   a   long,   long   hike. 
You'll    only    find    what    yen    left   behind. 

For   there's    nothing  '  that's    really    new. 
It's    a     knock    at    yourself    when     you     knock 
your  town. 

It    Isn't    your    town-  it's    you  I 

Real    towns    are    not    made    by    men    afraid. 

Lest    somebody   else   gets   ahead. 
When    everyone    works    and    nobody    shirks 

Vmi   can   raise  a  town   from   the  dead. 
And    if.    while   you   make   your   personal    Stake. 

Your  neighbor  can    make   one,  too, 
Your   town   will  be  what   you   want   to   see, 

It    isn't    your   town — it's    you! 


BflEllllllllllllllllllllllllllllllllllllllllllllllllllllllllM 


24 


Touchwood  Novelties. 
.  Some  of  the  newest  articles  that  are 
expected  to  find  a  ready  market  are  the 
"Touchwood"  novelties,  introduced  by 
Shackman's  of  New  York.  These  are 
made  in  two  assortments,  gentlemen's 
and  ladies'.  These  are  all  miniature  fig- 
ures with  wooden  heads  and  imitation 
precious  stone  eyes,  and  mounted  in  gold 
and  silver.  The  gentlemen's  assortment 
consists  of  watch  charm  with  either  the 
figure  of  a  man  or  a  woman,  a  watch  fob, 
a  tie  clasp,  and  a  scarf  pin  with  either 
a  man's  body  or  a  woman's  body.  The 
ladies'  assortment  embraces  hat  pins 
witli  small  or  large  head  in  silver,  hat 
pins  with  head  and  body  in  silver  or  gold, 
and  breast  pins  in  silver  or  gold.  These 
novelties  will  appeal  to  the  superstition 
that  is  almost  universally  inherent  and 
will  appeal  with  equal  strength  to  both 
men  and  women.  Every  article  is  mount- 
ed on  a  card  with  very  clever  sayings 
and  each  card  is  enclosed  in  an  envelope. 
These  novelties  are  odd  and  very  attrac- 
tive. They  can  he  sold  at  prices  which 
will  net  the  retailer  a  handsome  profit 
and    demand    immediate    investigation. 

*  *     * 

Penknives  a?  Watch  Charms. 

Encouraged  by  the  fad  now  in  vogue 
of  using  highly-finished  pen-knives  as 
watch  charms,  a  Connecticut  firm  has 
just  placed  on  the  market  an  entirely  new 
line,  which   promises  to  sell  well. 

These  knives  are  of  very  fine  workman- 
ship and  not  only  attractive  hut  capable 
of  surviving  as  much  usa'je  as  the  best. 
The  frames  are  of  satin  Bnisli  gold  and 
are  guaranteed  for  twenty  years.  They 
are  made  in  many  shapes,  each  one  neat 
and  novel.  The  designs  in  the  frames 
are  hand-engraved  and  space  is  provided 
for  the  initials  of  the  wearer.  These 
knives  can  be  secured  in  plush-lined 
boxes  or  mounted  on  hoards  and  make  a 
very  pretty  display.  The  knives  are 
made  to  he  attached  to  a  chain. 

The  knives  may  also  he  had  with  the 
chain  and  a  clip  attachment,  all  in  heavy 
gold  plate.  The  knives  will  prove  popular 
in  summer  when  vests  are  discarded,  for 
the  clips  can  he  fastened  to  the  shirt. 
The  chain  suspending  to  the  pocket  will 
look   rather  "dressy.  " 

*  *      * 

A  new  line  in  the  Holman  alliums  for 
photographs  shown  by  A.  R.  MacDoimall 


&  Co.  is  one   with  a   flap  over  the  cover, 
constituting  a   pocket  for  films. 

Another  new  item  iii  the  Ilolnian  is  a 
record  album  to  accommodate  regulation 
size   phonograph    disc   records. 

"Kildare  Linen"  Stationery. 

The  latest  "Made  in  Canada"  station- 
ery added  to  the  line  of  Buntin,  Gillies 
&  Co.  is  "Kildare  Linen."  It  is  a  heavy, 
white,  linen-finished  paper  with  a  smooth 


writing  surface.  It  come-  in  the  latest 
sizes  and  shapes,  and  the  makers  in  in- 
troducing this  new  line  did  so  with  a 
view   to   meeting  popular  demand. 

A  New  Clip  Binder. 
The  Progress  ('lip  is  a  new  product  of 
the  Boorum  &  Pease  Co.  It  is  strongly 
constructed,  being  attached  to  the  back 
cover  and  operated  by  a  lever  so  ar- 
ranged that  the  clutch  remains  open  to 
remove  or  insert  leaves.  There  are  six 
sizes.  0  x  9U  to  14  x  SU  inches.  The 
binding  n-ed    is   the  pebbled   black   cloth. 

stiff  cover. 

»      •      • 

Moorish  Linen  is  the  name  of  a  new- 
line  of  correspondence  paper  put  out 
by  the  Whiting  Paper  Co.,  in  one-quire 
papeteries  both  in  white  and  tints.  The 
boxes  are  covered  with  paper  the  same 
color  and  quality  as  the  content-',  the 
covers  being  die  stamped,  and  tin1  stock 
in  the  boxes  being  tied  with  broad  silk 
ribbon  matching  the  color  of  the  con- 
tents, an  innovation  that  should  appeal 
to  people  wno  are  ever  on  the  lookout 
for  new  ideas  in  correspondence  papers. 
25 


The    West  cot  t    Jewel    Co.,    the    ruler 

makers  of  Seneca  Kails,  X.Y.,  have  .just 
introduced  two  new  flexible  rulers  made 
in  wood  and  flexite.  Some  of  them  have 
brass  ends, '  providing  against  broken 
corners,  and  others  are  similarly  pro- 
tected by  a  method  of  barbing  one  edge 
of  the  steel  which  is  rapidly  replacing 
brass  lor  flu's  purpose.  This  is  a  pat- 
ented process  which  holds  the  edge  in  se- 
curely. 

*  *         ■:.» 

The  Golden  Gem  Adding  Machine  is 
a  new  product  intended  to  retail  at  $10 
in  the  United  States.  It  weights  L9 
ounces,  is  made  of  steel  and  brass,  and 
is  nickel  plated.  The  manufacturers 
claim  that  there  is  nothing  intricate 
about  the  machine  to  get  out  of  order. 
The  Golden  Gem  adds,  subtracts,  multi- 
plies, checks  mental  calculations,  and  is 
suitable  for  personal,  desk  or  office  use. 
It  is  made  by  the  Automatic  Adding 
Machine  Co.,  154  Duane  street.  New 
York. 

*  *      * 

Tin'  Ideal  Type  Cleaning  Apparatus  ;- 
the  product  of  Daniel  Adams.  .10  E.  42nd 
street.  Xew  York.  This  device  cleans 
type  automatically,  has  a. container  for 
benzine  or  alcohol,  with  a  cleaning  brus! 
and  a  drying  brush  combined,  being  self- 
feeding,  self  cleaning  and  non-leakable.  ' 

*  »     • 

Filtered  mucilage  has  been  introduced 
by  the  Thaddeus  Davids  Co..  together 
with  this  slogan — "  No  more  sand — nn 
more  bark-  a  smooth,  evenly  distributed 
spread. 


Pen  Clip  With  Calendar. 

A  novelty  recently  intro- 
duced by  the  Argus  Manu- 
facturing Co.  is  a  combina- 
tion fountain  pen  clip  and 
calendar,  as  illustrated  here 
The  calendar  can  be  readily 
changed  from  month  to 
month.  The  same  idea  is 
worked  out   for  pencil  clips. 

These  items  are  being  re- 
tailed at  -10c  in  the  United 
States.  It  is  pointed  out 
that  the  calendar  idea  is 
such  a  novelty  that  it  is  very 
easy  to  interest  nearly  all 
fountain  pen-holders,  and 
the  model  for  use  with  pencils  extends 
the  appeal  to  practically  all  men. 


Full  Size 


FIVE  TO  TWENTY-FIVE  CENT  BUSINESS 

Variety  Trade  News 


i,;,,™,,|| 


Tlie  craze  for  beads  and  bead  neck- 
laces which  many  retail  stationers  in  dif- 
fered sections  have  been  able  to  turn  to 
profitable  account,  shows  no  signs  of 
abating,  and  beads  promise  to  be  in  big- 
demand   the  coining  spring  and  summer. 

A  feature  of  the  business  is  the  de- 
mand for  odd  and  quaint  beads  of  all 
kinds.  Some  firms  that  formerly  were 
kept  busy  making  barbaric  supplies  for 
the  natives  of  South  xYfrica,  India  and 
other  lands  where  primitive  peoples 
dwell  are  now  supplying^  more  elaborate 
but  still  quaint  and  artistic  beads  for 
fashionable  women  all  over  the  world. 

Some  of  the  necklaces  are  shown  in  a 
variety  of  colorings,  and  it  is  because 
of  the  beauty  of  the  color  combinations 
rather  than  their  costliness  that  they  are 
valued.  The  necklace  worn  sometimes 
harmonizes  with  the  gown  and  some- 
times furnishes  a  high  note  of  color  re- 
lief, and  with  these  beads  a  woman  of 
taste  can  produce  some  telling  artistic 
color  effects.  Many  of  these  items  are 
suitable  for  feature  displays  in  the  de- 
partment devoted  to  goods  at  25c  and 
less,  but  others  sell  as  high  as  $2.50  a 
string. 

Beads  for  necklaces  are  in  all  si/.es 
and  shapes,  round  beads,  beads  oval  and 
Hat,  oval  and  olive-shaped  beads  and 
bugles  are  shown  in  abundance,  and 
there  is  much  combining  of  color,  such 
as  black  and  amber,  black  and  white, 
blue  and  white,  as  well  as -crimson,  green. 
garnet,  gray  and  various  other  shades. 


The  live  merchant  jvill  lay  plans  to 
clear  out  winter  lines.  Keep  the  slow- 
moving  lines  well  displayed  so  that  the 
stock  to  be  put  in  the  background  as 
spring  approaches  may  be  reduced  to  a 
minimum.  Plan  so.tne  new  methods  for 
each  day  in  order  to  get  attention  to 
ihese  items.  Everything  which  comes 
under  the  heading  of  winter  merchandise 
should  be  pushed  assiduously  in  the  nexl 
few  weeks. 


The  jewelry  showing  comes  chiefly  in 
black  and  white,  that  is,  in  jet.  crystal 
and  pearl.  Earrings  are  well  worn  and 
nearly  all  the  stock  shown  for  sale  in  the 
novelty  stores  are  of  the  variety  that 
screw  on.  Baroque  effects  in  pearl,  both 
white  and  tinted,  are  «ood.    Some  of  these 


New  Department 


w//////////////////////////w//w///////w////w^w/ww, 


Various  lines  useful  in  the 
home  at  popular  prices,  ranging 
from  5c  to  25c  each,  such  as 
Dust  Pans,  Hammers,  Hinges, 
Picture  Wire,  Flour  Sifters, 
Lines,  Tacks,  Tooth  Picks,  Ma- 
chine Oils,  2-in-l  Polish,  Pic- 
ture Hangers,  Screw  Drivers, 
Snap  Hand  Cleaner,  and  vari- 
ous other  lines  too  numerous 
to  mention. 

OUR  CHINA  SALE 
IS  STILL  ON 

At  prices  never  before  shown 
here. 

25c  worth  of  Writing  Paper 
and   Envelopes  at  lie. 

Come  in  and  see  whether  you 
want  anything  or  not. 


HOLLIDAY'S 

BOOK   STORE 

Talbot  Street  Maxon   Block 


vm/mmm/mmww/m/mm;m/mmm//mmm//. 


How    a     Leamington    Bookstore    adopted    tin 

suggestion     offered    last    month     in 

tli is    department. 


are  quite  large  and  look  as  though  they 
were  stuck  on  the  lobe  of  the  ear.  Pen- 
dants are  in  high  favor  and  are  growing- 
large]",  few  are  of  the  ring  or  circle 
order,  the  majority  being  on  the  elongat- 
ed drop  oriler.  Some  of  the  newest  styles 
are  of  silver  and  jet  set  with  rhinestones. 

All  kinds  of  neck  ornaments  are  in 
high  favor  and  the  newest  lavallieres 
come  in  this  sterling  black  enamel  and 
rhinestones.  Cat  jet  beads  are  good  and 
the  outlook  was  never  better  for  strings 
of  pearls.  These  bead  strings  do  not 
hang  down  but  clasp  the  neck  closely. 

Brooches  have  not  been  in  the  lime- 
light for  quite  a  long  time;  now  the  turn 
fashion  is  taking  for  things  that  are 
early  Victorian  has  caused  a  revival  of 
interest  in  brooches.  The  new  brooches 
are  very  modest  looking:  they  are  cir- 
26 


cular  and  an  inch  or  so  in  diameter. 
These  brooches  come  in  jet  and  in  ster- 
ling, and  silver  and  gold  set  with  pearls, 
rhinestones  and  mock  jewels. 


PRICE  RESTRICTED  WINDOW  DIS- 
PLAYS. 

While  it  is  advisable  to  have  a  depart- 
ment in  which  there  is  a  price  limit,  that 
is  having  goods  priced  at  either  5c  to  15c, 
or  making  the  limit  25c  instead  of  15c, 
this  restriction  need  not  necessarily  ap- 
ply in  the  case  of  every  window  display 
including  goods  from  that  department. 
For  instance,  a  special  window  of  goods 
selling  at  $1  and  less  can  be  depended 
upon  to  attract  good  attention,  especially 
if  one  or  two  exceptional  bargains  are 
included  at  $1. 

Considering  the  large  variety  of  good> 
suitable  for  arranging  especially  suc- 
cessful displays,  even  the  merchant  of 
mediocre  ability  should  be  able  to  make 
his  show  window  interesting  and  success- 
ful if  frequently  changed,  even  though 
the  displays  evince  no  special  ability  in 
arrangement. 

The  merchant  who  does  not  judicious- 
ly use  his  windows  does  not  deserve  to 
succeed  in  business. 

A  dilapidated  looking  lot  of  goods 
lacking  systematic  arrangement  and  ef- 
fective display  and  arrangement  by  rea- 
son of  frequent  pullins;  about,  is  a  re- 
flection on  the  store  and  naturally  leaves 
the  impression  that  the  store  is  of  the 
variety  usually  dubbed  "junk  shops." 
The  thing  to  do  is  to  "put  on  a  good 
front,"  by  putting  the  best  effort  into 
the  preparation  of  displays  in  the  show 
windows  and  making  a  continual  study 
of  keeping  up  this  efficiency. 


SHELF  PAPERS. 

The  season  of  Spring  house-cleaning 
is  nigh,  and  any  article  that  attracts  the 
housekeeper  will  sell.  No  good  house- 
keeper considers  that  she  has  completely 
finished  the  work  until  her  shelves  are 
neatly  papered.  An  attractive  item  that 
will  appeal  at  the  present  time  consists 
of  shelf  papers  with  an  attractive  edge. 
These  papers  can  be  had  in  an  assort- 
ment of  designs,  some  of  which  are  in 
lace  patterns.  These  papers  come  in 
packages,  and  retail  as  low  as  five  cents. 


Fancy  Goods,  Toys  and  Novelties 


Toilet  Accessories  for  Sale  in  Book  and  Stationery  Stores  —  The  Toy  Fair  in 

English  and  French  Toys  Supplanting  German  Lines. 


N 


e\v 


York  — 


MANY  stores  that  do  not  have  a 
full  department  devoted  to 
toilet  goods  sell  quite  an  as- 
sortment of  toilet  sundries  in  the  shape 
of  ivory  goods,  brushes  and  combs,  tooth 
brushes,  manicure  sets  and  separate  ar- 
ticles, button-hooks,  etc.  There  is  a  very 
large  sale  for  powder-puffs  of  all  kinds, 
for  the  old-time  swansdown  puff  has  no 
longer  the  field  to  itself  and  powder- 
puffs  to-day  come  in  a  great  variety  of 
materials.  Some  are  of  chamois,  others 
of  wool,  and  some  of  silk  or  velour. 
These  puffs  arc  put  up  in  many  ways, 
from  the  simple  package  to  quite  an 
elaborate  box.  A  new  way  that  is  very 
much  liked  consists  of  a  small  chamois 
has;  into  which  the  powder-puff  is  slipped 
and  secured  by  a  flan  having  a  snap  fast- 
ener. Very  attractive  vanity  cases  are 
made  of  pongee  or  chamois,  and  are 
fitted  with  various  vanity  toilet  articles, 
including  the  powder-puff,  comb  and 
brush,  and  various  manicure  accessories. 

Manicure  sets  are  put  up  in  fancy 
boxes  that  can  lie  retailed  at  both  popu- 
lar and  better  prices.  As  a  rule  the 
assortment  includes  a  buffer,  orange- 
wood  stick,  emery  boards,  box  for  nail- 
bleach,  nail  file  and  cuticle  scissors.  Con- 
siderable importance  is  attached  to  the 
handles:  some  come  in  French  ivory, 
others  in  phonv,  and  others  in  highly- 
polished  nickel.  Mother-o '-pearl  and 
pearl  and  chased  silver  makes  a  very 
popular  handle  in  the  better-priced  lines. 


Lewis  Wild,  manufacturer  of  toys  and 
games.  London,  England,  is  now  repres- 
ented by  L.  G.  Beebe  of  Toronto  as  Can- 
adian sales  agent.  The  line  is  an  exten- 
sive one,  and  Mr.  Beebe  expects  to  be 
particularly  successful  with  it  because 
the  goods  are  of  a  class  previously  im- 
ported to  a  great  extent  from  Germany. 
Ship-building  blocks  and  other  construc- 
tional toys,  models  of  warships,  soldiers' 
suits  and  uniforms  and  military  puzzles, 
pistol  and  rifle  shooting  sets,  water  pis- 
tols, and  a  new  plastic  modeling  material 
called  Modello.  are  included  in  the  line. 


A  new  item  in  the  line  of  the  Can- 
adian Toy  and  Novelty  Mfg.  Co.  is  an 
enlarged  "Siege  of  Berlin''  equipment. 
This  outfit  includes  Red  Cross  and  sol- 
diers' tents. 


THE  TOY  FAIR  IN  NEW  YORK 

An  event  of  unusual  interest  this 
year  owing  to  extraordinary  trade  con- 
ditions was  the  Toy  Fair  at  the  Broad- 
way Central  Hotel  in  New  York,  which 
opened  on  February  12th. 

There  was  unusual  stir  and  enthus- 
iasm, the  American  toy  makers  feeling 
that  the  present  situation  gives  promise 
of  unprecedented  prosperity  for  them. 

Among  the  interesting  exhibits  ob- 
served by  Bookseller  and  Stationer's 
New  York  representative  was  the  Tait 
Specialty  Co. 's  showing  of  games,  in- 
cluding Tail's  golf  game.  The  Worth 
While  Co.,  of  Lynn,  Mass.,  showed  col- 
lapsible waste  baskets  in  large  variety. 
The  Kindergarten  Toy  Co.,  of  Indian- 
apolis, exhibited  Wood-Bildo,  a  construc- 
tion toy  which  can  be  shaped  into  num- 
berless models.  R.  J.  Munn  &  Bros.. 
Melrose  Highlands,  Mass.,  introduced  a 
line  of  handsome  fadeless  artificial  flow- 
ers. The  automatic,  tireless,  torpedo 
cane  of  the  Klotz  Manufacturing  Com- 
pany. Chicago,  111.,  attracted  much  fav- 
orable notice. 

The  Burr  Vack  Co.,  of  Chicago,  were 
on  hand  with  a  striking  exhibit  of 
Steele's  baseball  game.  There  was  a  big 
exhibit  of  Meccano  outfits  with  which 
readers  of  Bookseller  and  Stationer  are 
already  familiar.  A  similar  line  was 
shown  by  M.  Gropper  &  Sons,  468  Broad- 
way, New  York,  who  also  specialize  in 
rubber  toys,  banks,  skates,  etc.  Graham 
&  Matlacic,  publishers,  of  251  West  19th 
street,  New  York,  offered  a  variety  in 
the  way  of  top  books,  board  books,  linen 
hooks,  and  collapsible  cardboard  build- 
ings. B.  Wilmsen,  of  Philadelphia,  dis- 
played Christmas  tree  ornaments  and 
paper  novelties.  Something  new  in  the 
way  of  wood  and  bronze  "book  ends" 
was  exhibited  by  the  K.  B.  Mathes  Com- 
pany. Batavia.  N.Y.,  who  also  showed 
novelties  for  the  general  souvenir  and 
holiday  trade. 


ENGLISH  AND  FRENCH  TOYS. 

An  English  toy  journal  speaking  of 
the  disappearance  from  the  recent  holi- 
day bazaars  in  England  of  the  cheap  toys 
made  in  Germany,  which  had  for  many 
years  flooded  the  Christmas  market,  in 
their  place  were  found  a  plentiful  store 
of  dolls  and  trumpets,  railway  trains  and 
even  airships,  all  made  in  England,  or  in 
France,  and  labeled  accordingly.  France 
seems  to  excel  in  clock-work  trains  and 
27 


ocean  liners,  while  Britain  showed  her- 
self quite  equal  to  the  task  of  producing 
workmanlike  red  cross  wagons  and  a 
full  equipment  of  stretcher  and  ambul- 
ance men  and  red  cross  nurses.  There 
were  also  miniature  airships,  which 
dropped  bombs,  these  being  of  both  Brit- 
ish and  French  manufacture. 


NON-BREAKABLE      PICTURE 
FRAMES. 

A  novelty  in  picture  frames  is  one  just 
introduced  to  the  trade  at  a  fair  price. 
It  is  handsomely  finished  and  decorated. 
In  many  ways  it  resembles  mahogany 
and  looks  very  thin.  It  is  one  of  the  new 
"Framettes"  and  the  handsome  wood 
of  the  frame  is  nothing  but  cardboard 
and  the  crystal  glass  is  only  Pryoline. 
They  are  made  in  twelve  different  sizes. 

They  are  non-breakable,  cheap,  light 
in  weight  and  so  perfectly  made  as  to 
be  taken  for  the  real  thing.  Tt  is  an 
ideal  article  of  merchandise  for  the  art 
and  post  card  shop. 

HORSE,   "SOME  ARTIST." 

The  following  sketch  was  written  by  a 
ninth  grade  school  pupil: 

One  morning  before  school  began  T 
was  sitting  at  my  desk  when  suddenly  1 
heard  quite  a  commotion.  I  raised  the 
cover  and  to  my  great  surprise  there  was 
my  pen  and  my  pencil  quarreling.  I  lis- 
tened attentively  to  their  conversation 
and  this  is  what  I  heard : 

"What  good  are  you?"  asked  the  pen- 
cil of  the  pen. 

"Well,  do  tell  me  of  what  use  you 
are,"  replied  the  pen. 

"People  can  use  me  in  sketching  and 
drawing,"  retorted  the  pencil,  and  so 
saying  showed  the  pen  a  sketch  what  lie 
called   a  horse  and  wagon. 

"I  see  only  a  horse."  said  the  pen. 
"why  didn't  you  draw  the  wagon?" 

"Oh,  I  let  the  horse  draw  the  wagon," 
returned   the  pencil  pointedly. 


Stores  that  honestly  try  to  serve  their 
customers  best  simply  can't  help  adver- 
tising. It  is  the  way  of  human  nature 
that  when  we  have  spent  the  best  of  our 
brain  power  and  physical  and  financial 
resources  in  building  up  something  worth 
while,  our  enthusiasm  bursts  forth  into 
publicity.  We  simply  cannot  restrain 
the  desire  to  tell  others  about  it. 


MoOKSELLER      AND      STATIONER 


Photographic  Contests  Develop  Business 

Canadian  Winter  Scene  Competition  Being  Conducted  by  a 
Montreal  Dealer — Benefits  to  Be  Derived. 


A  PHOTOGRAPHIC  competition  of 
winter  scenes,  with  over  $50  in 
prizes,  is  being  conducted  by  Bry- 
son's, Limited,  of  Montreal,  and  a  neat 
announcement  folder  was  issued,  the  in- 
side pages  setting  forth  the  particulars 
of  the  contest,  as   follows: 


not  so  much  on  the  value  of  the  prizes 
as  on  successfully  working  up  interest 
on  the  part  of  amateur  photographers. 
By  enlisting  them  as  active  participants 

in  the  contest,  interest  will  naturally 
spread,  thus  getting  the  best  sort  of  an 
advertisement  for  the  store  at  little  ex- 
pense. 


LIST  OF  PRIZES. 

1. 

Rules   for   Competitors. 

1st   PRIZE 

Any   Photographic    Camera    or 
Supplies   to    Value   of   $25.00 

All     Entries     to     be     Canadian 
Winter  Scenes  only,  prints  only 
to  be  submitted. 

2nd  PRIZE 

Anv   Photographic  Camera   or 

2. 

All   entries   to   he   accompanied 
by  one  of  Bryson's  blue  labels 

Supplies    to    Value   of  $15.00 

to  be  found  on  every  film  sold 

3rd  PRIZE 

Anv   Photographic  Camera   or 
Supplies    to    Value    of   $10.00 

12  PRIZES 

3. 

in    their    Photographic    Depart- 
ment. 

All    winning    negatives    to    be- 
come the  property  of  Bryson's 
Photgraphic     Dept.,     and      all 

Of  Photographic  Goods 

negatives    to     be    delivered    in 

to  Value  of  $1.00 

good     condition    before     prizes 

4. 

can  be  awarded. 

All   entries  to  he  submitted  be- 

Do you  realize  that  the  prettiest 

pictures  are  to  he  obtained  during 

fore  March  31st,  1915,  and  the 

the  winter  season?    Look  for  artis- 

results    will     be     published     as 

tic  snow  scenes  this  year  and  win 

soon     as     possible     after     that 

one  of  our  prizes. 

date. 

This  particular  idea  can  scarcely  be 
adopted,  as'  winter  is  now  about  over, 
but  those  dealers  who  have  -photographic 
departments  and  have  never  conducted 
contests  would  do  well  to  run  one  on 
general  lines,  not  restricting  the  photo- 
graphs to  any  particular  Season.  This  ex- 
ample of  Bryson's,  Limited,  provides  a 
good  practical  example  of  how  to  pro- 
ceed. 

Successful  contests  have  been  conduct- 
ed with  prizes  much  less  valuable. .  The 
writer  recalls  one  successful  contest  con- 
ducted in  a  bookstore  when  several  hun- 
dred photographs  were  entered,  enabling 
the  dealer  to  have  a  series  of  exception- 
ally interesting  window  displays  which 
served  to  help  not  only  the  photographic 
department  but  benefited  the  business 
generally  as  did  the  liberal  notice  given 
by  the  newspapers  in  the  news  columns 
and  the  first  prize  in  that  contest  was 
valued  at  $10,  there  being  only  two  other 
nrizes.    The  success  of  a  contest  depends 


In  the  Camera 
Department 

DEVELOPING  paper,  or  D.  0.  P., 
as  it  is  generally  called,  is  the 
most  popular  of  all  photographic 
papers.  It  is  convenient  and  pleasant  to 
use,  can  be  printed  by  natural  or  arti- 
ficial light,  the  process  is  not  tedious  or 
fussy  and  most  excellent  results  are  pos- 
sible with  it.  All  prints  on  D.  0.  P.  are 
not,  however,  excellent;  in  fact,  the 
prints  of  the  average  amateur — and  of 
many  a  professional  finisher  of  amateur 
work — are   usually   poor. 

While  the  professional  knows  better, 
his  standard  of  work  is  governed  in  the 
majority  of  cases  largely  by  his  desire  to 
rush  out  as  big  a  number  of  prints  as 
possible.  The  amateur,  however,  very 
seldom  knows  how  to  get  the  best  re- 
sults; he  finds  it  is  'easy  to  make  prints 
with  this  paper,  and  not  knowing  the 
possibilities  of  it,  he  assumes  that  he  has 
28 


got  as  good  prints  as  the  paper  is  cap- 
able of  giving.  'I'll is  idea  should,  of 
course,  be  discounted  as  much  as  pos- 
sible whenever  opportunity  offers.  Many 
amateurs  will  resent  criticism,  and  it  is  as 
well  to  let  alone  this  class  of  photo- 
graphers to  revel  in  the  glory  of  their 
"none-could-be-better"  prints.  Other 
enthusiasts — and  we  are  glad  to  say  we 
believe  these  are  in  the  majority — will 
be  only  too  glad  to  welcome  any  sugges- 
tions the  dealer  may  have  to  offer,  and 
advantage  ought  to  be  taken  whenever 
oppoitnnitx  presents  itself  to  drop  a 
kink  here  ami  there  even  if  it  is  neces- 
sary for  the  dealer  to  go  a  little  out  of 
his  way  to  do  it;  the  added  prestige 
given  to  the  department  will  amply  re- 
pay for  the  little  outlay  in  time  and 
trouble. 

One  progressive  dealer  in  the  West  has 
even  gone  so  far  as  to  institute  a  de- 
partment for  the  criticism  of  customers ' 
prints  and  negatives,  and  says  that  the 
increase  in  the  sale  of  chemicals,  etc., 
since  its  inauguration  has  made  the  ven- 
ture quite  a  profitable  one.  We  shall  be 
glad  to  hear  of  the  success  of  any  other 
dealer  who  cares  to  adopt  the  sugges- 
tion. It  is  certainly  a  step  in  the  right 
direction.  Of  the  legions  of  enthusiasts 
of  things  photographic  the  ambition  of 
large  numbers  rises  only  to  the  height 
of  letting  the  dealer  load  the  camera, 
"snapping"  at  practically  everything 
that  comes  within  range,  then  taking  the 
camera  back  to  the  dealer  for  the  films 
to  be  developed  and  printed.  Scores  of 
these  people  are  only  waiting  for  some- 
one to  fire  them  with  a  spark,  and  they 
would  begin  to  look  on  photography  in  a 
different  light  altogether,  and  not  own  a 
camera  simply  because  "it's  nice  to 
have  one."  Look  around  and  see  how 
many  of  your  customers  there  are  whose 
ambition  could  be  roused  as  suggested. 
Get  half  a  dozen  of  them  properly  en- 
thused and  the  sale  of  chemicals  and 
equipment  would  receive  such  an  im- 
petus never  equalled  in  the  annals  of 
your  photographic   department. 


THE  FIRST  CUSTOMER. 

If  there  is  one  customer  that  comes 
into  the  photographic  department  re- 
quiring more  careful  attention  than  any 
other  it  is  the  first-timer.  At  all  times 
there  should  be  courtesy  and  prompt  at- 
tention, but  there  are  little  things  which 
the  old  customer,  who  is  well  acquainted 
with  the  store  and  the  staff,  will  over- 
look which  will  make  a  strong  and  un- 
favorable impression  upon  the  man  or 
woman  who  comes  into  the  store  for  the 
first  time.  They  are  susceptible  to  the 
slightest  influence. 


News  of  Recent  Art  Productions 

Patriotic  Subjects  Arc  Much  in  Evidence  as  a  Result  of  Sentiment  Created  by  the  War 


Easter  Poster  Stamps. 
Novelties  for  tliis  year's  Easter  trade 
are  packages  of  Easter  poster  stamps. 
Information  has  been  received  irom  A. 
C.  McClurg  &  Co.,  of  Chicago,  regarding 
their  series  of  boxed  Easter  stamps 
which  are  done  up  15  stamps  in  a  glas- 
sine  envelope  and  12  envelopes  in  a 
package.  McClurg 's  assert  that  millions 
of  Easter  stamps  will  be  sold  in  the 
United  States  this  season  and  believe 
that  their  use  will  be  quite  as  universal 
as  that  of  the  Red  Cross  and  Christmas 
stamps.  The  Easter  stamps  are  pro- 
duced in  sheets  perforated  and  gummed. 


This   Ticket    gives   the    following   ines- 
timable advantages: 


Free  Living 

Free  Clothes 
Free  Travelling    | 
and  Pocket  Money  | 


Supplied    by 

The 
Government. 


In  the  1915  samples  of  the  Cfias.  II. 
Elliott  Co.,  shown  by  their  representa- 
tives, A.  R.  MacDougall  &  Co.,  items 
which  are  given  greater  prominence  than 
ever  include  special  occasion  cards,  such 
as  graduation  cards,  bon  voyage  cards, 
Jewish  New  Year  cards  in  Hebrew 
script,  in  addition  to  distinctly  novel 
productions  in  the  regular  Christmas 
and  New  Year,  St.  Patrick's  Day, 
Easter,  Thanksgiving,  Hallowe'en  and 
birthday  cards.  In  the  Christmas  cards 
there  are  some  special  numbers  of  a  dis- 
tinctly Canadian  type.  In  the  3916  calen- 
dar pads,  thirteen  assorted  shapes  and 
sizes  are  shown. 


The  Tour  will  vary  according  to  the 
particular  section  to  which  yon  are  at- 
tached, but  the  main  lines  covered  will 
take  you  through  France,  Belgium,  Ger- 
many, via  the  Rhine  to  Berlin.  No  trouble 
has  been  spared  to  find  officers,  interpre- 
ters, guides,  etc.,  of  the  most  brilliant 
and  dashing  ability,  who  will  do  all  the 
thinking  and  worrying  part  of  the  work; 
in  fact,  map  out  your  daily  journey, 
where  you  will  stay,  and  how  long. 

Take  this  unique  opportunity  of  travel 
at  the  Expense  of  the  Country,  and  at 
the  same  time  earn  the  gratitude  of 
every  man,  woman  and  child  who  has  a 
spark  of  patriotism  in  them. 

GOD   SAVE   THE  KING. 


Allies  Excursion  Ticket. 

This  Ticket  is  available  for  any  Fellow 
under  the  age  of  45,  who  is  a  son  of 
Great   Britain,   or   any   of   her  Colonies, 


Valentine's  New  Lines. 

Among  the  interesting  new  items  ob- 
served by  a  representative  of  this  paper 
in  looking  over  the  1915  samples  of  Val- 
entine &  Sons'  was  a  war  game,  "To 
Berlin,"  which  is  played  in  somewhat 
the  same  manner  as  the  favorite  old 
game  of  parcheesi,  the  advances  being 
made  by  circuitous  routes  over  the  map 
of  Europe  with  Berlin  the  ultimate  goal. 
A  similar  new  game  in  the  same  line  is 


ALLIES  EXCURSION"  TICKET. 


GREAT  BRITAIN  TO 
IMPERIAL    PALACE,  BERLIN  . 


who  has  shown  his  pluck  by  joining  the 
Colours,  or  who  has  made  up  his  mind  to 
do  so.  The  privilege  of  using  this  ticket 
is  also  granted  to  such  of  our  Allies  who 
are  fighting  side  by  side  with  our  glor- 
ious Boys  now  making  history. 


one  called  "Soccer,"  introducing  the  fea- 
tures of  the  association  football  game. 
There  is  also  an  outfit  of  soldiers  and 
field  equipment  representing  the  different 
nations  fighting  Germany.  A  game  called 
"Spy"  is  played  with  fifty-two  cards  of 
29 


thirteen  books,  twelve  of  them  numbered, 
while  the  four   spy  cards  are  not    num- 
bered. The  holding  of  these  spy  cards  en- 
tails   penalties,    especially      the    Kaiser 
card  of  the  spy  set. 

Patriotic  numbers  are  strong  through- 
out the  line.  In  the  toy  books  there  arc 
numerous  new  numbers  depicting  the 
army  and  navy  and  a  striking  collection 
of  patriotic  toy  books  of  the  cut-out 
variety,  with  such  numbers  as  "Our  In- 
dian Army,"  "With  -the  Artillery," 
"Highlanders,"  "Life  Guards,"  "Col- 
onial Soldiers"  and  "Britain  "s  Bul- 
warks," each  with  detailed  information 
that'  will  interest  grown-ups  as  well  as 
children  for  their  informative  value. 
Many  new  numbers  are  shown  in  the 
book,  toys  and  rocking  book  toys,  and  in 
the  general  line  of  Christmas  booklets 
and  postcards  patriotic  numbers  are  par- 
tieularlv    in    evidence. 


A  new  Card   Shown   in  the  line  of  the  De.s 
Arts    Studio. 


RE   LETTERS   TO    SOLDIERS. 

In  order  to  facilitate  the  handling  of 
mail  at  the  front  and  to  insure  prompt 
delivery,  it  is  requested  that  all  mail  be 
addressed    as    follows: 

(a)  Rank    

(b)  Name  

(c)  Regimental   Number   

(d)  Company.     Squadron.      Battery     or 

other  unit    

(e)  Battalion   

(f)  Brigade 

(g)  First   (or  Second)   Canadian  Contin- 

gent   

(  h  )   British  Expeditionary  force 

The  foregoing  notice  has  been  sent 
out  by  the  Army  Post  Office.  London, 
England. 


Exterior    View   of   the   Store   of  an    Enterprising  Saskatoon    Firm   of 

Stationers. 


Remarkable  Growth  of 
Western  Firm 

Hazen-Twiss,   Limited,    Commercial    Stationers 
and  Office  Outfitters,   Moved    Into 
Spendid  Quarters  Inside    of 
Two  Years. 


Showing-    Fixtures    Accommodating    Office    Stationery, 

also   Office   in    Rear — Ha/.en-Twiss   Store, 

Saskatoon. 


SOME  idea  of  the  way  things  in 
Western  Canada  were  going  ahead 
before  the  war  can  be  formed  from 
the  store  of  Ha/.en-Twiss,  Ltd.,  Saska- 
toon. There  are  few  stores,  dealing  in 
office  furniture  and  stationery,  to  com- 
pare with  it  between  Winnipeg  and  the 
coast. 

The  building  which  was  erected  spe- 
cially for  this  firm,  is  of  reinforced  con- 
crete of  heavy  construction.  It  was  built 
strong  enough  to  carry  seven  storeys 
when  required,  the  heating  equipment 
being  sufficient  to  take  fere  of  a  building 
that  size.  •  The  floor  has  an  area  of  4.000 
sq.  ft.,  and  the  basement,  which  is  ex- 
ceedingly well  lighted,  measures  5,000 
sq.  ft.  The  latter,  later  on,  will  be  used 
as  a  manufacturing  plant  by  this  firm. 

The  principal  owners  are  George  Hazen 
and  Lome  P.  Twiss.  Both  men  are  well 
known  throughout  the  West,  having  rep- 
resented Warwick  Bros.  &  R utter.  To- 
ronto, in  that  territory.  Both  have  re- 
putations as  first-class  salesmen. 

They  opened  up  originally  in  the  Wil- 
loughby^Sumner  Block  three  years  ago. 
renting  a  floor  measuring  1,800  sq.  ft.. 
carrying  office  equipment  of  all  kinds, 
such  as  stationery,  filing  devices,  fur- 
niture, etc.  At  that  time  the  Saskatoon 
field   was  only  covered  by  one  exclusive 


stationer,    and    one    bookseller    and    sta- 
tioner. 

Early  Expansion. 

They  met  with  such  success,  in  Octo- 
ber, 1913,  they  decided  to  move  into 
new  premises.  For  this  purpose  the  pre- 
sent fine  store  was  built  at  the 
corner  of  22nd  Street  and  3rd  Avenue. 
It  was  designed  specially  for  them,  and 
is  admirably  suited  to  the  display  of  this 
line.  The  fronts,  on  both  streets,  are 
entirely  of  glass,  allowing  passersby  to 
see  everything  displayed   within. 

From  the  main  entrance  an  aisle  leads 
directly  along  the  3rd  Avenue  windows, 
and  on  the  left,  another  aisle  leads  by 
the  22nd  Street  window.  Nearly  the 
whole  of  the  left  wall  is  taken  up  with 
fixtures  carrying  office  stationery,  with 
a  ledge  for  wrapping  purposes.  This  is 
about  the  only  suggestion  of  a  counter 
in  the  whole  store.  At  the  rear  of  these 
wall  fixtures,  as  will  be  seen  in  the  photo- 
graph, is  the  office,  about  20  feet  square, 
the  sides  of  which  are  of  glass,  and  about 
ten  feet  high.  It  will  be  noticed  that 
the  office  is  open  at  the  top,  thus  behm 
well  ventilated  and  healthy.  Most  of  the 
floor  space  is  occupied  by  displays  of 
office  tables  and  various  other  furniture, 
these  being  used  in  many  cases  for  show- 
30 


ing  stationery   and    other  office  require- 
ments. 

The  place  is  lighted  profusely  by  32 
electric  lights,  suspended  by  chains.  It 
is  heated  by  neat  radiators,  arranged  the 
full  length  of  the  store,  these  conform- 
ing with  the  clean,  high-class  appear- 
ance of  the  rest  of  the  building. 

Preserving  the   Stock. 

Considerable  use  is  made  of  silent 
salesmen  for  displaying  sundries,  al- 
though the  office  furniture  provides 
ample  scope  for  displaying  goods  of 
this  character.  Where  furniture  is  used 
for  this  purpose,  the  surface  is  covered 
with  green  blotting-paper,  thus  prevent- 
ing inkwells  or  anything  else  from 
scratching  the  goods. 

The  basement,  which  will  later  be 
used  for  manufacturing  purposes,  is  as 
well  laid  out  and  equipped  as  the  ground 
floor. 

What  success  has  already  been  achiev- 
ed by  Hazen,  Twiss,  Ltd.,  is  due  in  a 
large  measure  to  having  the  right  goods 
right  there  at  the  right  time.  When  a 
man  finds  need  for  office  equipment,  he 
usually  wants  it  quick.  Hazen,  Twiss, 
Ltd.,  give  satisfaction  in  this  respect. 
Customers  dealing  here,  deal  with  Hazen 
and  Twiss  personally. 


Consider  the  Fire  Insurance  Question 

The  Necessity  for  Careful  Study  of  the  Policy — The  Co-Insurance   Clause — Difficulties   With 
Regard  to  Settlement — The  Need  for  the  Adjuster — Merchants  Are  Too  Com- 
placent About  This  Whole  Question. 

By  H.  S.  EAYRS. 


YOU  can  take  a  horse  to  the  water, 
but  you  can't  make  him  drink. 
You  can  talk  adequate  fire  insur- 
ance to  some  businessmen  until  you  are 
blue  in  the  face,  but  you  can't  make 
them  insure — not  even  if  you  are  an  in- 
surance agent!  There  is  no  doubt  that 
while  fire  insurance  is  pretty  general  it 
is  still  not  universal,  and  it  is  very  often 
most  inadequate.  There  is  altogether 
too  much  complacency  about  the  matter. 
Many  men  go  into  relations  with  fire  in- 
surance companies  like  a  bull  goes  for  a 
five-barred  gate.  Sometimes  the  bull 
doesn't  do  anything  but  damage  himself. 

Financial  men  have  been  dinning  it 
into  our  ears  for  many  moons  that  Can- 
ada has  an  abnormal  annual  fire  loss. 
The  figures  are  astonishing.  It  has  been 
stated  by  experts  that  they  are  higher 
in  proportion  than  those  of  any  other 
country.  The  fault  is  easy  of  discovery. 
Everybody  blames  his  neighbor.  It  never 
occurs  to  him  to  blame  himself.  The 
majority  of  men  take  out  a  fire  in- 
insurance  policy  and  so  long  as  they 
pay  their  premiums  they  sit  tight  and 
think  they  have  done  their  duty.  The 
idea  that  fire  may  visit  their  own  par- 
ticular store  never  occurs  to  them. 

It  is  not  the  purpose  of  this  article  to 
deal  with  the  retail  dealer  in  his  re- 
lation to  the  fire  insurance  company  as  a 
b>d  easy  of  plucking  by  a  successful 
plucker.  That  fire  insurance  men  are 
crooks  is  as  ridiculous  a  supposition  as 
it  is  unfair.  But  there  are  good  and  bad 
in  every  trade.  To  say  that  fire  insur- 
ance men  are  all  saints  is  just  as  foolish 
as  to  say  they  are  all  sinners.  Neverthe- 
less, there  are  those  companies  operating, 
from  whom  the  retail  merchant  will  be 
wise  to  keep  away.  There  are  tricksters 
that  the  retail  merchant  can't  beat,  no 
matter  how  he  tries.  Prevention  is  bet- 
ter than  cure.  With  the  best  of  com- 
panies the  wise  man  will  use  all  pos- 
sible caution.  And,  indeed,  the  more  cau- 
tious the  man  is  the  better  pleased 
will  be  the  company  if  it  is  a  good  one. 

Study  Your  Policy. 
The  prime  factor  in  getting  a  square 
deal  over  your  fire  insurance  is  to  know 
your  policy.  It  is  a  contract,  by  virtue 
of  which  the  company  agrees  to  pay  a 
certain  sum  of  money  in  case  of  fire, 
providing  that  the  conditions  of  the  con- 
tract have  been  fully  adhered  to  by  the 
assured.  This  means  something  more 
than   mere   prompt   premium   payments. 


Insurance  men  like  retail  merchants— 
are  not  in  business  for  their  health.  If 
they  find  themselves  called  upon  to  pay 
out  a  sum  of  money  because  of  fire  their 
hist  impulse  is  to  see  how  small  that 
sum  can  be  made.  It  is  human  nature. 
ns  well  as  insurance  nature. 

The  man  who  is  going  to  take  out  an 
assurance  policy  should,  first  of  all,  be 
sure  of  the  standing  of  the  company 
which  he  lias  in  mind.  Some  companies 
have  lower  rates  than  others.  Usually 
this  means  that  the  protecting  power  of 
the  company  is  not  so  good.  Since  the 
first  objective  of  fire  insurance  so  far  as 
the  insured  is  concerned  is  protection, 
he  needs  to  be  sure  that  his  risk  is  cov- 
ered by  a  good  company.  Get  the  agent 
to    tell    you    the    financial    standing   or, 


WELL. THAT 
INSURANCE  STUFF 
WONT  BOTHER  ME 
ANY    FURTHER 


Some    men    get    their    policy    and    are 

too  busy  to  bother  reading  it.    Later 

—  they  wish  they  had  done  so. 

better  still,  show  you  the  balance  sheets 
of  the  company  for  whom  he  is  acting. 
Be  sure  you  are  with  a  company  which  is 
strong  financially.  It  may  mean  thous- 
ands of  dollars  to  you. 

It  is  most  important  that  the  man  who 
insures  should  understand  his  policy. 
If  you  were  going  to  buy  a  house  you 
would  peruse  the  deed  to  see  if  all  was 
in  order.  Yet  comparatively  few  men 
bother  to  do  this  in  the  case  of  an  insur- 
ance policy. 

All  Policies  Identical. 

The  retail  dealer  who  is  insured  in 
more  than  one  company  should  see  to  it 
that  the  conditions  and  particulars  and 
descriptions  should  be  identical  in  every 
policy.  This  has  two  advantages.  First, 
if  you  should  have  a  fire  it  will  save  a 
good  deal  of  haggling  and  misunder- 
standing between  the  companies.  Sec- 
31 


ondly,  it  will  prevent  any  company  from 
giving  you  a  contract  so  worded  that  it 
is  useful  to  the  company  itself,  should 
anything  happen.  For  instance,  a  clause 
that  some  companies  are  fond  of  insert- 
ing is  to  the  effect  that  where  additional 
insurance  is  carried  the  company  should 
be  bound  by  the  policy  most  favorable 
to  it,  not  necessarily  its  own  policy.  This 
obviously  is  a  very  good  "way  out"  for 
the  company. 

Then,  see  to  it  that  your  policy  has  this 
clause,  "Further  insurance  permitted," 
so  that  you  are  at  liberty  to  insure  when 
and  with  whom  you  will,  in  case  of 
necessity,  for  additional  insurance. 

That  Co-Insurance  Clause. 

A  particular  which  very  often  results 
in  disaster  for  a  merchant  is  the  inser- 
tion of  the  80  per  cent,  co-insurance 
clause.  Too  much  care  cannot  be  taken, 
by  a  person  who  wants  fire  insurance* 
before  he  adopts  this  form.  This  is  a< 
contract  by  which  the  insured  agrees  to- 
keep  insured  to  the  extent  of  at  least 
SO  per  cent,  of  the  value  of  the  property. 
If  he  fails  to  do  so  he  himself  must 
stand  for  any  loss  which  would  have- 
been  paid  by  the  insurance  he  shotdidi 
have  carried  in  excess  of  that  which  he 
actually  did  carry. 

For  example,  if  a  retail  merchant  has 
a  thousand  dollars'  worth  of  stock  and  in- 
sures it  subject  to  this  eighty  per  cent, 
clause,  he  is  complying  with  the  condi- 
tions. Later  in  the  year  his  stock  in- 
creases to  $1,500,  but  somehow  ne- 
glects— perhaps  only  for  a  day  or  two — 
to  increase  his  insurance.  Then  the  fire 
comes  along.  The  loss  and  damage 
amount  to  $600.  The  insured,  under 
the  co-insurance  clause,  should  have  had 
insurance  to  the  extent  of  eighty  per 
cent,  of  $1,500,  or  $1,200  worth.  Instead 
of  that,  he  has  only  eighty  per  cent,  of 
his  original  $1,000,  which  is  $800.  The 
insurance  company,  therefore,  only  pays 
eight-twelfths  of  the  loss  of  $600,  equal- 
ing $400.  And  the  owner  must  stand 
the  loss  of  the  other  four-twelfths  of  the 
$600  loss,  which  is  $200,  himself. 

I  hear  from  insurance  experts  that 
careful  examination  into  the  losses  in 
which  the  co-insurance  law  applies  justi- 
fies the  statement  that  it  is  most  unwise 
for  the  small  man  to  have  the  co-insur- 
ance clause  included  in  his  policy.  Keep 
away  from  it.  Remember  the  words 
"co-insurance,"  and  avoid  them  as  you 


I'»  0  ()  K  S  E  L  L  E  R      AND      STATIONER 


would  thin  ice.  They  are  thin  ice.  Put 
them  up  as  a  bogey,  and  leave  them 
there.  Sometimes  they  are  a  help,  but 
only  rarely.  The  risk  is  too  great.  The 
owner  may  only  be  delayed  a  day  or 
two  in  getting  extra  insurance  to  meet 
that  clause,  and  yet  the  fire  may  happen 
in  that  time.  It  is  much  better  to  have 
straight  insurance  and  pay  a  little  higher 
rate  for  it  than  pick  up  "co-insurance" 
from  the  bargain-counter  only  to  find 
later  that  it  was  far  more  expensive  in 
the  ultimate  casting-up  of  things. 

Obviously  the  eighty  per  cent,  co-in- 
surance clause  is  a  splendid  thing  if 
your  property  never  burns  up.  In  re- 
turn for  such  a  clause  the  insurance 
company  makes  the  concession  of  a  lower 
rate,  so  that  the  man  who  has  the  co- 
insurance clause  is  able  to  reflect  that  he 
is  getting  cheaper  insurance  than  his 
neighbor  who  has  not  the  co-insurance 
clause.  But  if  he  is  getting  cheaper  in- 
surance he  is  not  getting  the  same  pro- 
tective power,  as  has  been  shown. 

The  insurance  companies  have  two 
good  lines  of  defence  because  of  this 
clause.  They  can  try  to  prove  that  the 
amount  of  the  damage  is  less  than  the 
amount  claimed  by  the  assured ;  second- 
ly, they  can  seek  to  prove  that  the  value 
of  the  property  before  the  fire  was  more 
than  the  assured  had  figured  it,  and 
hence— as    we    showed    by    an    example 


above  —  that  the  latter  was  not  insured 
for  80  per  cent.,  and  so  did  not  comply. 
Furthermore,  not  one  insurance  agent  in 
twenty,  nor  one  retail  merchant  in  more 
than  that,  understands  the  co-insurance 
clause,  and  the  wise  man  doesn't  dabble 
in  things  he  doesn't  understand. 

Many     men     think     that     their     in- 
surance   policy    covers    their    property, 


stock  and  everything  they  have.  Most 
companies  insure  stock  separate  from 
the  property,  such  as  fixtures  and  so 
forth.  The  assured  should  be  careful  to 
see  that  his  policy  or  policies  cover  all 
his  belongings.  The  co-insurance  clause, 
for  instance,  treats  each  item  separately. 
When  the  retailer  describes  his  stock 
he  should  not  say  "stock  consisting  of," 
but    "stock    of    merchandise    consisting 


principally  of,"  and  in  this  clause 
should  be  included  "supplies  used  in 
packing,  shipping  and  delivering."  No 
loop-hole  should  be  left.  Some  insurance 
companies  are  adepts  for  discovering 
them  for  themselves,  anyway. 

Get  Hold  of  An  Expert. 

When  trouble  comes  along  it  is  na- 
tural for  us  to  go  to  someone  who  can 
help.  When  you  are  ill  you  go  to  a 
doctor.  If  you  have  a  fire,  go  to  an  in- 
surance expert,  an  adjuster.  This  is  a 
point  which  should  be  noted.  In  case  of 
a  fire  it  is  a  certainty  that  the  insur- 
ance company  concerned  will  hire 
adjusters,  and  at  such  a  time  an  ad- 
juster for  the  assured  is  a  necessity.  The 
inexpert  retail  merchant  cannot  hope  to 
win  out  against  a  professional  insurance 
man,  and  he  will  lose  if  he  tries.  It  is 
worth  while  paying  an  adjuster  his  fee. 
That  fee  will  probably  be  stiff,  because 
adjusting  is  an  expert's  game,  but  it 
will  be  money  well  spent,  for  with  the 
adjuster's  help  you  will  at  least  know 
that  the  information  you  give  the  insur- 
ance people  will  not  be  used  against 
you.  Don't  try  to  do  your  owd  fight- 
ing with  the  company,  if  there  is  going 
to  be  a  fight.  Pay  the  adjuster  to  do  the 
fighting.  He  is  an  old  band  at  the  game, 
and  he  knows  how  to  get  under  and  over 
the  adversary's  guard. 


The  Nineteen  Fifteen  Store 

The  Rapid  Advance  Made  in  Merchandising  in  Past  Half  Century — ( Jivility  to  Visitors,  Lookers 

and  Purchasers — The  Importance  of  Personality. 


THE  stores  of  fifty  years  ago,  com- 
pared with  the  stores  of  to-day, 
look  like  little  candles  compared 
with  the  present  500-watt  tungsten 
lamp.  In  the  best  type  of  the  modern 
store  the  floors  are  all  level  from  street 
to  street.  There  are  not  crowded  aisles. 
There  is  abundant  light  everywhere. 
The  ventilation  is  perfect.  A  complete 
stock  of  merchandise  is  kept  up  the 
year  around. 

Safety  first,  no  matter  what  the  ex- 
pense, is  the  daily  duty  a  store  holds  to 
its  ever-increasing  patrons.  As  yet  no- 
body has  said  that  we  have  made  a  mis- 
take in  providing  comfort  and  securities 
for  the  safety  of  our  customers. 

Politeness  Is  Natural. 

It  will  naturally  follow  that  no  one 
connected  with  a  store  will  be  lacking  in 
politeness  to  the  visitors,  lookers  and 
purchasers,  who  care  for  civility  but  not 
for  familiarity.  No  matter  how  many 
advantages  we  have  to  offer  in  our  con- 
tinually fresh-reinforced  stocks  of  mer- 
chandise, and  however  carefully  it  is 
on'ced  at  attractive  and  just  prices,  no- 


By  JOHN  WANAMAKER. 

thing  is  so  much  appreciated  as  prompt, 
quick  and  good  service  at  every  count- 
er and  corner  of  the  store. 

Few  persons  understand  that  there 
are  "seconds"  in  almost  every  class  of 
goods,  that  cost  the  dealer  less,  and 
should  be  sold  to  the  consumer  at  a 
lower  price,  but  are  frequently  palmed 
off  on  customers  at  the  top  price,  or, 
what  is  worse,  the  goods  are  advertised 
as  the  standard  goods  selling  at  an  off- 
price,  when  the  price  charged  is  what 
the  same  goods  are  sold  at  by  reputable 
houses. 

It  is  hardly  to  be  expected  that  all 
customers  know  the  tricks  of  the  trade; 
nor  can  they  know  the  actual  values. 
Therefore,  it  is  well  worth  while  to  try 
to  ascertain  facts  and  compared  merch- 
andise. With  few  exceptions  goods  can 
be  sent  home  from  more  than  one  store, 
and  this  house  was  the  first  to  accept 
returns  of  purchases  not  wanted  by  buy- 
ers. The  only  business  that  will  satisfy 
us  is  that  which  is  genuinely  right  and 
gives  full  value  for  money  paid. 

Prom  the  first  letter  of  the  alphabet 
32 


to  the  last  a  store  must  make  good  in 
the  character  of  the  advertising.  In 
shaking  an  apple  tree  the  first  to  fall 
are  the  rotten  apples.  To  shake  a  store 
by  its  own  advertising  pole  will  often 
reveal  its  fictitious  claims. 

It  is  always  difficult  to  get  definite 
facts  on  any  subject.  It  is  certainly  im- 
portant that  everything  put  into  type 
be  accurate.  Advertisements  must  be 
news  of  fresh  goods.  They  must  be 
printed  in  good  English,  must  be  devoid 
of  mis-statements,  must  convey  informa- 
tion to  clerks  and  customers,  must  offer 
fair  service,  and  must  tell  of  just  prices. 

From  every  room  under  the  vast  roof 
we  have  barred  out — deception,  dis- 
honesties, delusive  statements,  disguised 
goods,  and  pilfering  prices.  Our  stor© 
will  play  fair  or  not  at  all. 

To  be  personally  "on  the  job"  as 
President  Wilson  says  is  the  funda- 
mental law  of  all  successful  storekeep- 
ing.  Business  is  not  a  matter  af  mach- 
inery. It  is  not  a  great  granite  building. 
It  is  not  iron  and  steel  and  rock:  It  is 
the  human  force  that  is  in  it.     It  is  the 


Marie  Corelli's  New 
Book 

A   Briel    Review 

RALPH  CONNOR'S  "Patrol  of  the 
Sun  Dance  Trail"  retains  its  lead- 
ership among-  the  novels  in  great- 
est demand  in  Canada  in  the  compila- 
tion of  reports  for  the  past  month  and 
"Tlie  Eyes  of  the  World"  is  again  sec- 
ond with  "The  Pretender,"  reviewed 
lasi  month,  coming  third  and  "Inno- 
cent: Her  Fancy  and  His  Fact."  by 
Marie  Corelli,  a  good  fourth. 

In  considering  this  latest  of  Miss 
Corelli's  books,  one  wonders  whether  she 
would  have  come  anywhere  near  attain- 
ing" her  present  position  in  the  world  of 
letters  had  "Innocent:  Her  Fancy  and 
His  Fact''  been  one  of  her  early  offer- 
ings. Certainly  it  is  not  to  be  compared 
with  "Thelma,"  or  others  of  the  books 
on  which  this  writer's  fame  rests.  On 
the  other  hand,  there  is  a  book,  "The 
Rosary,"  to  which,  in  many  character- 
istics, this  book  may  be  compared  and 
think  of  the  remarkable  success  scored 
by  that  book  in  point  of  widespread 
popularity.  Who  knows  but  that  this 
Corelli  book  might  not  have  been  sim- 
ilarly received?  But  certainly  Marie 
Corelli's  prestige  to-day  would  not  be 
what  it  is  without  those  earlier  novels 
of  outstanding  merit  bearing  it  up. 

Innocent,  t he  name  which  forms  pari 
of  the  title  of  the  book  under  considera- 
tion, is  a  girl  of  eighteen  at  the  opening 
of  the  tale  and.  in  a  glimpse  of  her  pre- 
vious history,  the  reader  is  told  of  how 
eighteen  years  atro  a  stranger  came  rid- 
ing out  of  the  night  to  Briar  Farm,  leav- 
ing a  baby  girl  there,  riding  away  again 
and   never  returning. 

This  the  old  farmer.  Hugo  -Tocelyn. 
should  have  told  Innocent  years  ago  hut 
instead  of  doing  that  he  carefully  guards 
the  secret  and  allows  her  to  grow  up  be- 
lievins-  herself  to  be  his  daughter.  Know- 
ing nothing  of  tlfe  child's  parentage. 
Farmer  .Tocelyn  allows  it  to  be  assumed 
by  gossips  that  the  baby  was  his  own  il- 
legitimate daughter. 


Eventually,  as  recorded  early  in  the 
story,  Innocent  discovers  that  after  al 
she  is  not  the  daughter  of  the  master 
of  Briar  Farm,  and  that  a  great  mystery 
surrounds  her  birth.  Then  end  the  care- 
free days  of  her  life  up  to  that  tragic 
disclosure.  The  old  farmer "s  one  desire 
had  been  to  bring  up  the  girl  as  his  own 
daughter  and  that  she  should  become  the 
wife  of  his  nephew.  Robin,  and'  be  his 
heir. 

Robin  is  well  aware  that  the  gossips 
are  busy  about  the  mystery  of  Innocent  's 
parentage  and  that  consequently  it  is 
advisable  to  exert  more  than  usual  effort 
to  guard  her  against  reproach,  but  he 
climbs  the  old  vine-clad  wall  of  his 
uncle's  house  and  enters  Innocent's  room 
at  midnight,  and  Ned  Landon  needs  must 
see  him.  This  Ned  is  the  dangerous  talk- 
ative sort  of  rival  and  there  is  real 
danger  for  Innocent's  good  name,  but 
Robin   catches   Ned   spying  on   him   and 


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33 


half  kills  him.  Old  Hugo,  learning  the 
tacts  next  morning,  takes  energetic  steps 
lo  remove  Landon  from  the  vicinity  but 
I  lie  excitement  and  the  anxiety  cost  him 
his  life. 

Innocent  does  not  see  eye  to  eye  with 
either  old  Hugo  or  Robin  in  the  matter 
of  matrimony,  and  after  Jocelyn's  un- 
happy end,  she  leaves  the  old  home  and 
loyal  Robin  behind  and,  with  ambition 
strong,  goes  forth  to  London. 

Innocent  had  loved  her  life  and  home 
•nost  deeply  and  by  delving  into  a  trea- 
sure box  of  old  books  and  letters,  had 
steeped  herself  in  the  history  of  the 
founder  of  the  .Tocelyn  family,  Sieur 
Araadis  de  .Tocelyn.  who  had  come  over 
from  Nonnany  with  the  Conqueror.  So 
saturated  with  the  spirit  of  that  by-gone 
century  had  she  thus  become,  that — at 
twenty — she  writes  a  novel  which  stirs 
all  England,  the  book  being  proclaimed 
as  the  work  of  a  man.  a  scholar  and  a 
philosopher. 

So  the  nameless  girl  within  a  short 
period  after  her  arrival  in  London  gains 
a  name  indeed,  won  unaided  through  bet- 
innate  genius. 

It  so  happens  that  upon  her  advent  in 
London,  she  chances  to  select  in  search- 
ing advertisements  of  lodgings,  the  ad- 
dress of  the  old  lady  who  turns  out  to  be 
the  mother  of  the  former  betrothed  of 
Innocent's  father,  whom  he  had.  subse- 
quently jilted  to  elope  with  the  present 
Lady  Rlyth.  The  working  out  of  the 
story  involves  the  bitter  hatred  of  Lady 
Blytli  for  the  daughter  whose  only  of- 
fence is  that  she  has  made  herself  fam- 
ous: how  Lady  Rlyth  is  moved  to  con- 
fess to  her  husband  her  early  frailty; 
I  o\\  Innocent  meets  a  young  artist  who 
I  urns  out  to  be  a  descendant  of  the 
French  branch  of  the  Joeelyns.  with 
whom  she  falls  in  love  but  who  proves 
faithless,  and  how  Innocent  2'oes  back 
to  Briar  Farm  and  waiting  Robin  but 
only  to  die.  the  victim  of  the  shock  of 
realization  brought  about  by  the  clash  of 
the  fact  and  her  fancy  representing  un- 
crossed actuality  in  life  and  the  roseate 
hues  of  her  fancied  conception  of  it. 


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By  JAMES  OLIVER  CURWOOD 
Author  of  "The  Honor  of  the  Great  Snows,"  "Kazan,"  etc. 
A  romance  of  the  North  Woods  and  the  strange  promise  that  Philip  Weyman 
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The  story  of  his  love  for  Josephine,  of  his  attenfpts  to  solve  the  mystery  that 
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•THE  SWORD  OF  YOUTH" 

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THE  GUNS  OF  EUROPE  b7 j.  a.  ai*^ 

This  is  the  first  big  novel  of  the  European  War,  picturing  the  thrilling 
adventures  of  a  young  American  who  enlists  with  the  Allies  and  sees  ac- 
tive service  from  the  start.  A  terrific  air  battle,  in  which  two  German 
Taubes  nearly  win  the  victory  is  vividly  described.  The  story  is  intensely 
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Illustrated  by  Charles  Wrenn,  $1.25  net. 


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UOOKSELLER     AND     STATIONER 


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To  be  published  Saturday,  March  27th.  1  The  two  biggest  first  printings  we  ever 
printed  of  any  book  are  rushing,  and  the  advance  demand  has  practically  touched  the 
100,000  mark.  5  To  facilitate  the  distribution  of  this  important  book  for  the  manu- 
facturer, the  publisher  and  the  jobber,  why  not  get  vour  orders  in  early?  H  Don't 
forget  that  the  SECOND  GLAD  BOOK  is  as  good  if  not  better  than  POLLYANNA 
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of  manufacture  the  grown-up  POLLYANNA  actually  exceeds  her  younger  self. 
H  Incidentally  we  might  mention  that  the  astonishing  record  of  POLLYANNA,  THE 
( "ILA 1 )  BOOK,  is  increasing  rather  than  diminishing  —  past  the  quarter  of  a  million 
mark  in  actual  sales.  The  26th  printing — 265,000  copies — is  being  rushed.  H  When 
stocking  the  POLLYANNA  books,  don't  overlook  Miss  Billy,  Miss  Billy's  Decision 
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Official   Despatches   of   General   French   and    Staff. 

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GERMANY  ? 

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written  more  than  a  dozen  volumes,  traces  the  tendencies 
of  German  national  thought  and  policy  which  have  for 
some  years  been  making  irrevocably  for  war.  He  claims 
that  there  are  three  responsibilities — of  the  Emperor,  of 
the  Chauvinists  and  war-makers,  and  of  the  German 
nation  as  a  whole — and  he  shows  the  parts  played  by  these 
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36 


ISO  OK  SELLER      AND      STATIONER 


MACMILLAN'S  SPRING  NOVELS 


A   FAR    COUNTRY   By  Winston  Churchill 

In  The  Inside  of  the  Cup,  one  of  the  most  successful  novel-  ever  written,  Mr.  Churchill  dealt  with  -nine 
of  the  problems  surrounding  modern  religion.  In  his  new  hook.  .1  Far  Country,  he  turns  to  another  of 
our  social  ills  and  with  even  greater  daring  lays  hare  the  truth.  This  title  is  taken  from  the  Biblical 
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38 


Bookstore,  Library  and  Publisher 

Discussion  on  Co-operation  Before  the  League  of  Library  Commissions  in  Chicago — What  Has 

Been  Done  and  What  Can  Be  Done. 


THE  co-operation  most  familiar  to 
libraries  is  that  between  public 
librarians  and  school  teachers.  Our 
efforts  often  meet  with  such  meagre  suc- 
cess that  we  are  sometimes  tempted  to 
>say  that  it  is  a  case  where  the  library 
does  all  the  co-operating  and  that  at 
most  the  schools  are  more  or  less  passive 
recipients  of  what  we  offer.  If  this  is 
true  as  'between  two  groups  of  profes- 
sional workers,  both  (presumably)  de- 
voted to  the  public  interest,  how  much 
more  likely  is  it  to  be  the  case  as  be- 
tween librarians  on  the  one  hand  and 
publishers  and  booksellers  on  the  other 
unless  there  are  sufficiently  strong  mo- 
tives to  induce  each  side  not  simply  to 
offer  co-operation  to  the  other,  but  each 
to  seek  the  help  of  the  other.  What  are 
the  motives  that  should  lead  to  the  offer- 
ing and   accepting   co-operation? 

First,  from  the  librarian's  standpoint: 
Locally  he  is  interested,  not  only  in  get- 
ting more  and  better  books  for  his  li- 
brary and  having  them  read  by  an  en- 
larging constituency,  but  he  is  also  in- 
terested in  having  more  and  better 
books  owned  by  his  constituency  and 
having  fewer  bad  and  mediocre  books 
owned  and  read.  He  wants  to  see  his 
•town  built  up  industrially,  knowing  that 
thereby  it  will  better  support  his  library. 
Among  other  things,  he  wants  to  see  it 
support  one  or  more  good  bookstores.  He 
wants  so  to  conduct  his  library  that  it 
will  contribute  to  those  ends.  As  a  mem- 
ber of  the  library  profession  he  wants  to 
see  fewer  and  better  books  published : 
and  those  books  published  in  larger  edi- 
tions at  lower  prices  so  that  all  libraries 
can  buy  much  larger  numbers  of  copies 
and  so  that  these  books  will  successfully 
compete  with  the  trash  that  now  goes 
into  the  homes  of  his. and  other  cities  to 
negative  the  effect  of  the  books  libraries 
try  to  send  there.  These  are  the  motives 
and  principles  that  must  underly  the  li- 
brarian's efforts  at  co-operation. 

From  the  standpoint  of  the  publisher 
and  bookseller:  With  every  desire  to 
give  full  credit  to  the  essential  efforts  of 
publishers  and  booksellers  who  produce 
and  distribute  to  librarians  the  books 
out  of  which  libraries  are  made  and 
without  which  there  would  be  no  reason 
for  our  existence,  it  is  still  true  that  fun- 
damentally the  motive  of  publisher  and 
bookseller  is  the  financial  one.  The  pub- 
lisher is  a  manufacturer  of  books.  Dif- 
ferent publishers  have  different  grades 
and  qualities  of  goods:  they  differ  in 
literary  quality  and  in  mechanical  ex- 
ecution. The  bookseller  is  a  jobber  or 
retailer  who  tries  to  market  at  a  profit 


what  he  has  bought  from  the  manufac- 
turer. 'Co-operation  from  the  library  to 
appeal  to  publisher  or  bookseller  must 
mean  lielp  on  the  part  of  the  library  in 
the  sale  of  books.  Unless  the  publisher 
and  bookseller  are  convinced  that  the  li- 
brary is  a  large  and  increasing  purchaser 
op  books  and  that  sales  to  it  pay;  unless 
they  are  convinced  that  the  existence  of 
the  library  and  the  efforts  it  can  put 
forth  not  only  do  not  hurt  the.  sale  of 
books  to  individuals  but  actually  pro- 
mote such  sales,  any  efforts  that  may  be 
put  forth  at  co-operation  are  futile. 

Strange  as  it  may  seem  there  are  still 
some  publishers  (and  perhaps  also  some 
booksellers)  who  think  that  the  presence 
of  a  book  in  a  public  library  prevents  the 
sale  of  other  copies  to  private  individ- 
uals, instead  of  actually  being  a  sample 
copy  on  display  in  a  public  institution 
with  official,  expert  aproval.  Tllogically 
(as  we  all  sometimes  reason)  these  same 
publishers  are  keen  to  get  their  publi- 
cations approved  for  entry  in  the  A.  L. 
A.  Booklist,  state  lists,  etc.,  knowing 
that  thereby  such  co-operation  will  make 
their  books  financial  successes  and  will 
serve  to  keep  them  alive  longer  than  a 
few  weeks  or  months  after  publication. 
Publishers  ought  not  to  issue  so  many 
repetitious.  duplicating,  catch-penny 
books.  They  ought  to  make  their  im- 
prints mean  more  than  they  do  at  pre- 
sent, so  that  we  would  not  have  to  do 
so  much  careful  sifting. 

Mv  own  co-operative  relations  with 
publishers  have  been  confined  to  in- 
stances where  T  have  got  books  and  orig- 
inal illustrations  from  them  for  use  in 
Christmas  and  other  special  exhibits  and 
when  T  have  got  publishers'  book  lists  in 
quantities  for  distribution.  Tt  has  lonu 
been  my  custom  whenever  a  good  pub- 
lisher's list  came  to  my  desk — some  ser- 
ies, some  subject  list,  etc.,  to  ask  for 
several  hundred  copies  for  distribution. 
T  have  either  asked  that  it  be  imprinted: 
"These  books  are  in  the  Washington 
Public  Library"  or  I  have  had  them 
stamped  with  a  rubber  stamp:  "Most 
of  these  books  are  in  the  Washington 
Public  Library."  T  have  distributed 
hundreds  of  different  list--  of  this  sort. 
Tn  trying  to  find  samples  to  bring  with 
me  about  all  I  could  find  were  some  that 
had  been  mounted  on  scrap  sheets  in 
1005  and  1006.  This  shows  that  this  is 
not  a  new  thing  with  me:  it  also  shows 
that  all  such  lists  are  eagerly  picked  up 
and  that  I  should  ask  publishers  to  sup 
ply  us  with  larger  editions  than  I  have 
been  doing. 

My   co-operative  relations  with  book- 
39 


sellers  have  included  the  issuing  jointly 
of  Christmas  lists  the  books  being  on 
exhibition  at  the  library  and  on  sale  at 
the  bookstores.  In  one  ease  part  of  the 
edition  of  the  catalogue  was  issued  with 
the  library's  imprint  but  with  references 
to  the  co-operating  booksellers;  other 
parts  of  the  edition  were  issued  by  the 
book-stores  with  their  own  imprint. 
Prices  were  furnished  by  the  booksellers. 
Trices  were  also  furnished  by  the  book- 
Fellers  for  our  little  list  of  "Books  for 
a  child's  library."  which  we  distribute 
the  year  round. 

Before  closing  1  wish  to  touch  on  the 
tdider  question  of  prices  and  offer  one 
suggestion,  that  may  or  may  not  be 
found  practicable.  As  I  understand  it, 
the  members  of  this  organization  are 
(-specially  charged  with  conserving  the 
interests  of  libraries  in  the  small  cities 
and  towns.  The  librarians  of  these 
places  are  confronted  with  the  necessity 
of  making  their  book  funds  go  as  far  as 
possible.  They  also,  if  they  agree  with 
what  T  have  already  said,  see  the  im- 
portance of  helping  to  make  the  book- 
stores of  their  town  as  strong,  as  profit- 
able and  as  efficient  as  possible.  I  think 
we  must  admit  that  most  of  them  could 
<ret  more  skilful  and  quicker  service,  as 
cheaply  and  sometime-  more  cheaply 
(even  including  transportation)  from 
the  large  book  jobber  in  one  of  the  large 
cities  than  they  could  of  their  local 
bookseller.  Shall  they  pass  him  by  or 
will  he  make  such  concessions  as  to 
hold  the  local  library  trade?  T  believe 
he  should  and  T  believe  the  librarian 
should  strain  a  point  to  stay  with  him.  T 
suggest  that  the  local  bookseller  offer 
the  local  library  the  regular  discounls 
on  non-competitive  books  (first  year 
after  publicntion)  the  same  as  the  metro- 
politan jobber  gives,  but  on  competitive 
books  offer  to  do  the  business  on  5  per 
cent,  over  cost  from  the  jobber.  The 
loenl  bookseller  would  make  his  profit  on 
the  new  books:  on  the  competitive  bonks 
he  would  make  no  profit,  but  lie  would 
have  the  prestiee  and  standing  that 
comes  from  holding  the  business.  2-et  the 
instruction  sained  from  handling  it  and 
increase  his  total  orders,  and  therefore 
increase  his  discounts.  Tt  would  be  well 
for  the  bookseller  to  order  throusrh  the 
larsre  jobber  having  the  skill  that  library 
business  requires.  The  librarian  should 
be  allowed  to  see  the  original  bills  cov- 
ering the  orders  for  competitive  books 
in  order  to  know  that  the  business  was 
being  conducted  according  to  agreement. 
T  hope  that  some  librarians  will  try  this 
plan  and  report. 


Loose   Leaf   Devices   in   Libraries 

A  Specialized  Story   Demonstrating  the  Value  of  the  Loose  Leaf  and  the  Card  Index  as  the 
Nearest  Approach  of  the  Ideal   Method  of  Recording'  Data. 


Prom    Business    Equipment   Journal. 


The  loose-leaf  and  curd  index  have  come  t" 
be  the  nearest  to  Hie  ideal  methods  of  re- 
cording facts  and  aids  to  filing  and  finding. 
While  the  method  here  employed  is  designed 
for  keeping  records  of  books,  it  is  also 
adaptable  to  keeping  records  of  any  small 
articles  that  follow  the  same  course  of  fluc- 
tuation as  the  books  in  a  library.  The  method 
described,  therefore,  reaches  farther  than  the 
specific    purpose   to    which    it    is   applied    here. 

WOCLDN'T  the  librarian  of  ten 
decades  ago  turn  pin-wheels  in 
his  grave  if  he  could  read  the 
above  title.'  Anything  loose  in  his 
library  would  have  'been  too  shocking 
for  winds,  hut  loose  leaves — mercy  no! 
It  is  a  long  call  from  the  day  of  chained 
hooks  to  tho  modern  American  library, 
no!  only  in  the  matter  of  access  to  the 
books,  hut  also  in  the  manner  of  admin- 
istering them,  and  loose-leaf  books  for 
records,  tried  and  proved  in  the  business 
'world,  have  carried  their  elticiency  into 
libraries  and  are  now  a  valued  part  of 
I  lie   system. 

Km-  so  hum  a  time  the  stream  of  busy 
affairs  rushed  by  the  quiet  little  eddy  of 
the  public  library  that  even  now  it  is 
difficult  for  some  citizens  to  realize  thai 
it  no  longer  occupies  the  place  of  back 
water,  hut  is  out  in  the  middle  of  the 
river  rushing  on  as  madly  and  persist  - 
i  nth   as  any  current. 

A  busier  life  and  greater  demands 
from  the  outside  brought  with  them  the 
necessity  for  speedier  methods  on  the 
inside,  and  to-day  there  is  no  short  cut 
to  systematic  work  and  easy  accomplish- 
ment of  the  day's  labor  that  may  not  be 
found  in  a  public  library. 

Hence  the  loose-leaf  devices.  When 
hooks  front  the  number  of  two  hundred 
to  forty  thousand  are  added  to  a  library 
in  the  course  of  a  year,  it  becomes  im 
portant  that  the  record  of  these  he  made 
in   the  quickest    way   possible. 

The  accompanying  cut  shows  a  sheet 
as  lined  and  ruled  for  an  accession  re- 
cord, a  numerical  list  of  books  as  ad- 
ded to  the  library.  It  is  just  wide 
enough  to  lit  into  an  ordinary  type- 
writer, so  that  entries  may  he  made  on 
the  machine.  This  enables  several  per- 
sons to  work  at  accesstionins  at'  one 
time,  one  listing-  books  at. the  typewriter, 
one  putting  the  business  information  in 
its  correct  place  in  the  hook,  and  one 
may  be  classifying  or  preparing  the  book- 
in    other   ways   for   circulation. 

A  special  advantage  in  this  is  the  keep- 
ing of  the  record  uniform  and  always 
neat  and  leoible.  During'  vacation 
periods  especially,  when  it  is  necessary 
for  the  work  to  lie  done  by  different  as- 
sistants, it  solves  ,1  very  definite  prob- 
lem in  uniformity  of  appearance. 

The  same  argument    holds  good   in   the 


ACCESSION  RECORD. 


Pate 

Nym. 

Author 

Title 

Publisher 

We 

Vol. 

Source 

Cost 

RemarKs 

o 

1 

2 

3 

4 

5 

6 

7 

8 

9 

10 

o 

II 

12 

13 

14 

15 

16 

17 

19 

19 

* 

20 

21 

22 

23 

o 

24 

25 

Simplified  Form  of  Accession  Record  for   Use  in   Loose-Leaf  Binder.      Made  to  be   Used 

at  the   Typewriter 


matter  of  the  loose-leaf  boriower's  reg- 
ister, the  numerical  list  of  readers  who 
have  cards  and  take  books  from  the  lib- 
rary. This  record  is  consulted  many 
times  a  day.  and  speed  in  entry  and  ease 
of  handling  are  important.  Moreover, 
re-registration  is  to  lie  considered  in  con- 
nection with  this  book. 

Cards  that  have  been  in  force  for  a 
certain  period  of  time  usually  three  or 
five  years,  are  considered  as  expired.  The 
file  is  gone  over  and  new  cards  and  num- 
bers issued  to  those  who  are  still  active 
patrons.  This  re-registration  goes  on 
continuously  in  most  libraries  so  that  it 
is  necessary  to  keep  an  old  and  con- 
stantly growing  list  of  names  always  at 
hand  at   the  charging  desk. 

The  loose-leaf  makes  it  possible  to 
avoid  the  handling  of  the  entire  list  in 
;i  heavy  hook.  The  sheets  bearing  the 
numbers  which  will  expire  in  a  short 
time,  a  week  perhap's.  may  be  removed 
from  the  old  binder  and  placed  in  front 
of  the  sheets  on  which  the  new  num- 
bers are  being  listed.  As  soon  as  the 
40 


work  is  completed,  the  old  pages  may  be 
tiled  away,  or  destroyed,  and  the  next 
block  of  numbers  put  in  their  place. 

It  would  be  a  waste  of  ink  to  present 
tiny  arguments  about  the  use  of  type- 
writer in  a  library.  Anything  that 
makes  it  possible  'to  do  the  work  on  the 
machine  is  that  much  <rained  in  time,  ac- 
curacy,  legibility   and   appearance. 

The  cover  for  these  sheets  is  a  post 
hinder,  with  a  very  simple  locking  de- 
vice. The  back  and  corners  are  of 
leather,  with  cloth  sides,  and  the  size 
is.  of  course,  made  to  fit  the  size  of  the 
sheet.  The  cost  is  no  more  than  that  of 
the  same  record  bound  in  a  permanent 
hook  form.  When  sheets  are  filled  and 
past  their  immediate  usefulness  they  may 
be  bound  in  cheap  cover  and  stored. 

The  Democrat  Printing  Company,  of 
Madison.  Wisconsin,  which  has  a  Lib- 
rary Supplies  Department  in  charge  of 
an  experienced  librarian  has  worked  this 
loose-leaf  system  out  to  its  present  state 
of  practicability,  and  reports  it  growing 
in  favor. 


W.  B.  Maxwell 


Baroness    Von    Hntton 


Jos.    C.    Lincoln 


Virginia    Tracy 


Albert   nick  man 


Seumas  McManus 


Books  and  Writers  Being  Talked  About 


Margaret  Widdemer,  wiio  wrote  "The 
Hose  Garden  Husband,'"  is  receiving 
hundreds  of  expressions  of  keen  appre- 
ciation of  her  novel.  This  is  typical  of 
them:  "I  lay  no  claim  to  being  a  liter- 
ary critic,  but  1  owe  this  to  you:  'The 
Rose  Garden  Husband.'  pleased  me  more 
than  any  modern  story  that  lias  come  to 
my  attention.  My  aged  mother,  how- 
ever, is  an  authority.  She  has  just  fin- 
ished your  story  and  declares  it  'the  best 
ever. ' 

In  "The  Second  Blooming,"  W.  L. 
George  provides  a  searching  analysis  of 
marriage  in  England's  upper  middle 
class  which  pictures  the  lives  of  three 
sisters  at  a  period  five  to  ten  years  after 
their  marriage. 

"Spray  on  the  Windows,"  the  new 
novel  by  J.  E.  Buckrose,  is  an  English 
love  story. 

"Amerilly."  of  which  a  Canadian  edi- 
tion has  appeared,  is  in  its  fourth  edition 
across  the  border. 

"Mr.  Grex.  of  Monte  Carlo,"  by 
Oppenheim.  is  in  its  fifth  edition  in  the 
U.S..  and  second  in  Canada. 

"The  Ford  Car.  Its  Construction, 
Operation  and  Maintenance,"  is  a  book 
by  a  Ford  owner.  Victor  W.  Page,  who 
took  his  car  completely  apart  and  put  it 
together  again.  He  gives  practically 
valuable  hints  to  other  owners  of  Fords. 

"A  Set  of  Six,"  is  a  volume  of  bizarre 
tales  by  the  noted  English  author  Joseph 
Conrad,  and  three  of  these  savor  of  the 
sea.  "The  Bruite,  an  Indignant  Tale." 
being  but  the  biography  of  a  ship  that 
was  a  murderer  or  "Murderess."  al 
heart.  The  quality  of  these  short  stories 
is  such  that  in  one  or  two  cases  at  least, 
it  is  to  be  regretted  that  the  scope  is  so 
circumscribed  instead  of  being  thorough- 
ly developed  in   full-fledged  novels. 

Miss  Helen  MeKie,  whose  delightful 
illustrations  of  Pierre  Mille's  stories  in 
"Under  the  Tricolor"  have  been  so 
much  admired,  has  just  been  over  to 
France  to  gather  some  more  material  for 
her  sketches  of  soldiers.  Luckily  she 
was  arrested  as  a  German  spy,  and  has 


given  an  illustrated  account  of  her  ad- 
ventures in   The  Bystander. 

Everybody  is  now  talking  of  Emile 
Verhaeren,  the  Belgian  poet.  A.  new 
edition  of  his  poems,  translated  into 
English,  will  be  issued,  containing  new 
poems  and  a  portrait  by  Sargent,  which 
he  has  done  especially  for  reproduction 
in  this  edition. 

A  new  and  enlarged  edition  of  Bart- 
lett's  "Familiar  Quotations"  is  shortly 
to  be  published.  This  work  was  first  is- 
sued in  1875,  and  the  nine  editions  which 
have  already  been  sold  comprise  over 
.'500.000  eojties.  The  new  edition  will  in- 
clude quotations  from  living  authors  of 
note,  including  Kipling,  Noyes,  Russell, 
Bliss  Carman,  George  Bernard  Shaw  and 
Henry  Van  Dyke. 

Dr.  George  Hodges 's  "Cross  and  Pas- 
sion," a  collection  of  Good  Friday  ad- 
dresses, will  be  ready  this  month  in  a 
new  edition  uniform  with  the  author's 
other  volumes  of  sermons.  With  it  will 
also  be  published  a  new  edition  of 
"Faith  and  Social  Service." 

Elmer  E.  Ferris's  "The  Business  Ad- 
ventures of  Billy  Thomas"  is  shortly  to 
be  published.  This  is  described  as  an 
entertaining  novel  of  commercial  life. 
brightly  written  and  embodying  not  a 
little  of  the  psychology  of  successful 
salesmanship. 

A  new  edition  of  one  of  Owen  John- 
son's first  novels,  "Arrows  of  the  Al- 
mighty,'' is  to  be  published  February 
24th.  It  is  said  that  excellent  as  Mi\ 
Johnson's  later  work  has  been,  this  early 
story  compares  very  favorably  with  it. 
As  it  has  been  out  of  print  for  some 
time,  it  will  be  welcomed  by  those  not 
familiar  with  it  who  like  good  fiction. 

Stephen  Graham,  the  author  of  "With 
Poor  Immigrants  to  America,"  "With 
Russian  Pilgrims  to  Jerusalem,"  and 
other  successful  books,  has  a  new  work 
ready  for  publication  in  March.  It  is  en- 
titled "Russia  and  the  World." 

George   Wharton   James,   the   lecturer 
and  writer,  is  now  in  Arizona  gathering 
material  for  his  new  book,  to  be  entitled 
41 


"Arizona,  the  Wonderland,"  a  com- 
panion volume  to  his  "California,  Ro- 
mantic and  Beautiful." 

.Mrs.  Eleanor  H.  Porter,  author  of 
"Pollyanna,"  was  the  guest  of  the  Bos- 
ton booksellers  and  one  of  the  principal- 
speakers  at  the  banquet  recently  tender- 
ed to  the  president  of  the  Booksellers' 
League.  Mrs.  Porter's  new  book, 
"Pollyanna  Grows  Up,"  will  be  publish- 
ed late  in  March. 

"Y.  M."  is  the  name  of  a  new  peri- 
odical published  in  the  interests  of  the 
Young  Men's  Christian  Association 
throughout  the  British  Empire.  The 
publication  office  is  in  London,  England. 

Beginning  with  the  May  issue,  Mc- 
Clure's  Magazine  will  increase  its  type 
page  from  its  present  224-line  size  to 
(ISO  lines — tabloid  size. 

February  copyrights  at  Ottawa  in- 
clude a  supplement  to  the  Canadian  A1-. 
manac,  1915,  containing  a  list  of  the 
Catholic  clergy  in  Canada. 

William  A.  Ryrie,  Vancouver,  has  ob- 
tained an  interim  copyright  at  Ottawa 
for  "Efficiency  Bookkeeping  by  Corres- 
pondence. Complete  Course  in  Five 
Clear,  Easy  Lessons." 

"The  Enemy,*'  by  its  title,  sounds 
like  a  war  book,  and  so  it  is,  champion- 
ing a  war  on  alcohol.  Some  of  the  char- 
acters in  the  story  are  Billy  Lane,  the 
man  who  "could  stop  when  he  wanted 
to";  Harrison  Stuart,  the  man  who 
came  back — temporarily;  Mike  Dowd, 
one  of  the  enemy's  humbler  ambassa- 
dors; Octavia  Stuart,  the  girl  who 
worthily  inspired  the  fight  against  "the 
enemy";  Geraldine  Benning,  who  helped 
"the  enemy":  Jean  Stuart,  whom  the 
enemy  couldn't  beat:  and  "The  Enemy" 
— we  all  know  him.  and  some  of  us  like 
him.  The  authors  are  George  Randolph 
Chester  and  Lillian  Chester.  This  is  a 
book  which  is  deserving  of  special  at- 
tention in  selling  endeavor,  as  it  is 
bound  to  appeal  strongly  to  people  in- 
terested in  temperance  work. 


Monthly  Record  of  New  Books 

PUBLISHED  BY  FIRMS  ESTABLISHED  IN  CANADA. 
Editor's  Note. — This  Month's  Reports  Include   Books  Published  Since  the  First  of  the  Year. 


With  a  view  to  savins'  valuable  space 
and  at  the  same  time  preserve  the 
alphabetical  arrangement  of  book  titles 
so  essential  for  ready  reference,  num- 
bers are  used  to  indicate  the  respective 
publishers'  names.  The  following  are  the 
numbers  used  and  the  respective  publish- 
ing firms  to  which  they  refer: 

1. — William  Brings. 

2.— Cassell  &  Co. 

3.— The  Copp,  Clark  Co. 

4.— J.  M.  Dent  &  Sons. 

5.— S.  B.  Gundy. 

6. — Hodder  &   Stoughton,   Limited. 

7.- — Thomas  Langton. 

8. — The  Macmillan  Co. 

9. — McClelland,  Goodchild  &  Stewart. 

10.— McLeod  &  Allen. 

11. — Musson  Book  Co. 

12.— Thos.  Nelson  &  Sons. 

Fiction. 

Adventures  of  Detective  Barney.  Ilar- 

vey  J.  O'Higgins.    (9)     Cloth,  $1.25. 
Amarilly  of   Clothes  Line  Alley     Belle 

K.  Maniates.     (9)      Cloth,  $1. 
Arundel.    B.  E.  F.  Benson.     (1)     Cloth, 

$1.25. 
Ashton  Kirk,  Special  Detective.   John  T. 

Mclntyre.    (9)    Cloth.  $1.25. 
Before  the  Gringo  Came.   Gertrude  Ath- 

erton.    (9)    Cloth,  $1.35. 
Bride  of  the  Sun,  The.    Gaston  Leroux. 

(9)     Cloth,  $1.35. 
Charity    Corner.     Andrew    Soutar.     (2) 

$1.25. 
C.    0.   D.    By   Natalie   S.   Lincoln.     (3) 

Cloth,  $1.25. 
Come   and  Find  Me.    Elizabeth   Robins. 

(12)     Cloth,  20c. 
Corroding    Gold.     Annie    S.    Swan.     (2) 

-Cloth,  $1.25. 
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The.    Thornton  W.  Burgess.  (9)  Cloth, 

50  cents.  r 

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Thornton  W.  Burgess.   (9)   Cloth,  50r\ 
American  and  the  World  War.  Theodore 

Roosevelt,  (10)  Cloth,  75c. 
42 


A  Reaping.       E.    F.    Benson,    Autobio- 
graphy. (12)  Cloth.  35c. 
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Delia  Thompson  Lutes.  (9)  Cloth,  with 

17   patterns.  $1.00. 
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Descriptive.   (4)  Paper,  30c. 
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T.  Ames.   (9)   Cloth,  net  $1. 
Billy   Sunday,   The  Man  and  His  Mes- 
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Sir  Evelyn  Wood.  V.C.  Each  $3  net. 
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Service     Directory.     By     Emily     T. 

Weaver,  and  A.  and  E.  C.  Weaver.  (9) 

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Children's  Story  of  the  War.  (Canadian 

Fldition.)  History.   (12)  Paper.  8c.  per 

monthly    part. 
Christian  Psychology.     Jas.  Stalker.   (6) 

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Collected  Papers  on  Public  International 

Law.      John   Westlake.    Scientific.    (4) 

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BOOKSELLER     AND     STATIONER 


Italian  Dictionary.     Alfred   Hoare.    (4) 

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Kitchener,  Organizer  of  Victory.  Harold 

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Bits  from  Books 

SNAPPY  PARAGRAPHS 


To  find  a  husband  is  the  problem  of 
Betty,  being-  the  burden  of  the  story 
Meg-  Villars  has  to  tell  in  "Betty-all- 
alone,"  and  that  the  tale  of  her  quest 
takes  up  a  volume  of  regulation  size  is 
rather  surprising  considering  what  a  be- 
witching little  maid   she  is. 

She  finds  him  all  right  when  she  comes 
to  New  York  after  having  been  down 
pretty  deeply  in  the  risque  life  of  Bo- 
hemian Paris.  Here  is  one  choice  bit  of 
Betty's  chronicles  of  what  she  saw  of 
people  and  their  doings  and  what  she 
thought  of  them: 

"I  loitered  for  one  short  but  exciting- 
moment.  There  were  gloriously  dressed 
damsels  sitting  on  high  stools  round  the 
bar,  sucking  pretty-colored  liquids 
through  straws  out  of  long  glasses;  they 
were  all  showing  a  goodly  amount  of 
hose — tight  skirts  wrinkle  up  so  nowa- 
days— and  looking  like  La  Vie  Parisi- 
enne's  cartoons.  One  of  them  wore 
carters!  I  saw  the  flash  of  a  diamond 
buckle!  T  thought  they  were  out  of 
fashion.  I  suppose  "their"  fashions 
are  not  quite  the  same  as  other  people's, 
(hough!  The  men  were  rather  nice  to 
look  at.  but,  T  should  imagine,  horrid  to 
talk  to;  they  looked  so  very  blase,  and 
they  all  had  a  sort  of  out-all-niu-lit- 
washed-  properly-  next-  .day-  but-  nasty- 
ta=te-in-your-mouth   expression. ' ' 

Out  of  the  Ginger  Jar. 

"Pep"  is  as  gingery  as  its  name.  Col. 
W.  C.  Hunter,  author  of  "Brass  Tacks" 
wrote  it.  "Do  you  need  a  lift  or  a  push 
— sympathy  or  a  slap  on  the  back — are 
you  a  help  or  a  hindrance  to  yourself? 
In  either  case,  you  don't  know  what's 
wrong — you  want  to  know  what's  right! 
Let  this  book  tell  you."  says  the  fore- 
word. 

Detective  Barney  on  Books. 

From  "Detective  Barney,"  by  Harvey 
J.  O'Higgins: — "For  him,  all  books  were 
divided  into  three  classes:  school  books, 
religions  books  and  books  to  read.  In 
school,  lie  had  been  made  to  commit 
poems  to  memory  from  the  pages  of  his 
reader,  and  he  supposed  that  all  verse"! 
were  rhymed  to  make  them  more  easily 
remembered.  He  knew  they  were  al- 
ways nauseatingly  moral  and  hence  sup- 
posed to  be  medicinal,  out  of  school,  he 
would  no  more  read  them  than  he  would 
order  a  drink  of  castor  oil  at  a  soda 
fountain." 

Marriage,  Love's  Antidote. 

From  "The  Pretender,"  by  Robert  W. 
Service:   "Love   is   an  intoxicant,  mar- 
riage the  most  effective  of  soberers.     It 
43 


is  a  part  of  life's  discipline,  a  bachelor's 
punishment  for  his  sins,  a  life-long  argu- 
ment in  which  one  is  wise  to  choose  an 
opponent  one  can  out-voice.  How  the 
fictitious  values  of  courtship  are  dis- 
counted in  the  mart  of  matrimony!  It 
makes  philosphers  of  us  all.  Having 
been  a  benedict  three  weeks,  of  course 
I  know  everything  aboiit  it." 
Epigrams. 
From  "A  Reluctant  Adam,"  by 
Sidney  Williams: 

"Truth — man's  last  refuge  with  wo- 
man,  and  woman's  great  strategy  with 
man." 

"There   are  born   old   maids,   but   no- 
body ever  saw  a  natural  old  bachelor." 
"Any  unpaid  man  at  an  afternoon  tea 
is  a  philanthropist." 

"Indifference  is  the  sharpest  lance  in 
the   lists   of  love." 

"The  heart  of  a  man  is  less  easily 
touched  than  his  pride." 

From  "Seven  Years  on  the  Pacific 
Coast,"  by  Mrs.  Hugh  Fraser  and  Hugh 
Crawford   Fraser: 

"What  is  all  our  culture  and  thought 
worth  compared  to  the  work  of  men  who 
add  millions  of  acres  to  the  world's 
wheat-belt,  who  turn  jungle  into  pastur- 
age and  water  the  desert  until  it  blooms 
into   life?" 

From  "The  Sword  of  Youth,"  by 
James  Lane  Allen: — "If  I  never  come 
hack,  think  of  me  as  having  tried  to  do 
right.  Perhaps  I  may  have  tried  too 
hard.  Perhaps  all  of  us.  for  the  sake 
of  one  right,  are  often  obliged  to  neglect 
some  other  right.  Perhaps  only  God  can 
always  do  right  with  all  tilings.  If  we 
men  try  to  attend  to  one  duty,  we  have 
to  neglect  some  other  dutv." 

u 

OPPENHEIM  IN  LONDON. 

E.  Phillips  Oppenheim,  whose  home  in 
Sheringham,  England,  on  the  North 
Sea,  narrowly  escaped  being  hit  by 
shells,  when  the  Germans  bombarded 
that  town  recently,  is  now  living  in  Lon- 
don. From  the  windows  of  his  flat  he 
can  overlook  the  War  Office,  and  watch 
the  ever  passing  processions  of  military 
and  diplomatic  personages.  This  close  . 
contact  with  international  politics  must 
seem  familiar  to  Mr.  Oppenheim. 


BOOKS    IN    DEMAND    AT    N.    Y. 
LIBRARY. 

The  New  York  Public  Library,  Circu- 
lation Department,  reports  books  most 
in  demand,  excluding  fiction,  for  the 
week  ending  February  24,  as  follows: — 
Dawson's  "Evolution  of  Modern  Ger- 
many," Antin's  "Promised  Land," 
Street's  "Abroad  at  Home,"  Tagore's 
"Poems,"  Radziwell's  "Memoirs  of 
Forty  Years,"  "Phillips's  "Photo 
Drama."  and  Cramb 's  "Germany  and 
England." 


A  Budget  of  News  About  New  War  Books 


"Britannia's  Answer  and  Other  War 
Poems,"  by  Lauchlan  MacLean  Watt, 
lias  just  been  issued  in  London  in  a  one 
shilling  edition  and  in  a  special  edition 
bound  in  fancy  doth,  neatly  boxed  for 
presentation  purposes,  Us.  (id.  The 
author  is  the  well-known  minister  of  St. 
Stephen's,  Edinburgh. 

Oswald  Garrison  Billard.  editor  of  the 
New  York  Post,  is  the  author  of  "Ger- 
many Embattled"  and  American  inter- 
pretation. The  hook  first  states  thor- 
oughly the  case  of  Germany  and  then 
shows  why  American  traditions  render 
it  impossible  for  most  Americans  to 
agree  with  her. 

"The  German  Emperor  as  Shown  in 
His  Public  Utterances."  throws  an  in- 
teresting light  on  that  modern  Caesar 
by  means  of  direct  quotations  from  his 
addresses,  with  an  introduction  'and 
running  comment  by  Prof.  Gauss. 

Special  interest  attaches  to  the  book, 
"America  and  the  World  War,"  by 
Theodore  Roosevelt,  by  reason  of  the 
ex-president's  recent  sensational  expres- 
sion of  opinion  as  to  the  obligation  of 
the  United  States  relative  to  the  Hague 
Convention. 

"Ways  of  War  and  Peace''  is  the 
title  of  a  book  by  Celia  Austrian,  being 
an  account  of  the  experiences  of  'an 
American  girl  and  her  mother  in  Ger- 
many during  the  days  and  weeks  fol- 
lowing the  declaration   of  war. 

Elbert  Eraneis  Baldwin  has  written 
"The  World  War."'  bringing  together 
and  contrasting  interpretations  of  the 
different  nations  concerning  the  causes 
of  the  conflict  and  the  progress  up  to 
date.  The  book  is  designed  to  show  how 
the  war  looks  to  the  nations  involved 
and  what  it  means  to  America. 

fn  "The  War  of  Steel  and  Gold."  II. 
M.'  Brailsford  finds  the  ultimate  expla- 
nation of  the  nations'*  rivalry  in  diplo- 
macy and  armaments  in  the  present  com- 
petition in  the  export  trade.  He  follows 
up  this  study  of  the  armed  peace  with 
some  novel  constructive  proposals. 

"The  Kaiser,"  a' book  about  the  most 
interesting  man  in  Europe,  is  the-  name 
of  a  volume  edited  by  Aza  Don  Dickin- 
son, being  an  attempt  by  several  men  to 
present  an  unbiased  view  of  the  Ger- 
man Emperor  with  his  contradictory 
personality. 

A  volume  edited  by  M.  Price,  under 
the  title  of  "Diplomatic  History  of  the 
War."  includes  the  accounts  of  the  ne- 
gotiations prior  to  the  declaration'  of 
war  as  told  respectively  in  the  English 
White  Papers,  the  German  Denkschrift, 
the   Russian   Orange   Rook,   the   Belgian 


Grey  Book,  and  the  Austrian  Wliite 
Paper.  The  material  is  arranged  in 
chronological  order,  giving  a  constructive 
and  concise  picture  of  these  \ital  his- 
torical  events. 

"Europe  at  War,"  described  as  the 
Wed  Book  of  the  greatest  war  of  his- 
tory, gives  a  complete  account  of  the 
nations   of    Europe   now   engaged   in   the 


!Y. 


--^S^aXlc^ 


The  passport  anil  photograph  which,  though  indorsed  1 
Mr.  Wbitlock  and  Mr.  Gibson,  led  to  the 
arrest  of  Mr.  Davis 


struggle,  their  equipment,  food  supply, 
finances,  and  deals  with  the  effect  of 
the  war  in  the  United  States,  etc.  This 
hook  has  more  than  200  illustrations. 

"The  Fighting  Retreat  to  Paris."  by 
Roger  Ingpen,  is  a  new  volume  in  the 
pocket  books  about  the  war. 

In  "Six  Weeks  at  the  War"  the 
Duchess  of  Sutherland  tells  of  the  work 
done  by  her  ambulance  corps  in  the 
44 


midst    of    the    destruction    and    distress 
attending  the  invasion  of  Belgium. 

The  History  of  France,  Russia,  Ger- 
many, Belgium,  Austria  and  Japan  in  a 
condensed  readable  form  in  six  separate 
volumes  are  included  in  a  series  under 
the  general  title  of  "The  Nations  of 
the  War."  the  series  being  edited  by  L. 
G.   Redmond   Howard. 


RICHARD  HARDING  DAVIS. 

An  unusual  photograph  is  the 
accompanying  one  of  Richard 
Harding  Davis,  this  photograph 
being  attached  to  the  passporl 
which,  though  bearing-  the  sig- 
natures of  Brand  Whitlock.  the 
United  States  Minister  to  Bel- 
gium and  Hugh  S.  Gibson,  sec- 
retary of  the  legation,  led  to  the 
arrest  of  Mr.  Davis  on  the 
charge  of  being  a  spy!  The 
complete  account  of  his  experi- 
ences in  Belgium  and  France 
are  given  in  his  remarkable 
hook.    "With    the    Allies." 

Tariffs  and  the  War. 

The  immediate  causes  of  this 
war,  and  I  believe  they  have  not 
before  been  presented  on  this 
side  of  the  ocean,  are  connected 
with  commercial  treaties,  pro- 
tective tariffs,  and  financial 
progress. 

Germany  is  buttressed  by 
tariffs  and  commercial  treaties 
on  every  side.  Years  ago  I  was 
told  in  Europe  that  the  com- 
cial  treaties  wrested  from 
France  in  1871  were  of  more 
value  to  Germany  than  the  bil- 
lion dollars  of  indemnity  she 
took  as  her  price  to  quit  Paris. 
But  I  did  not  realize  until  T  was 
this  winter  abroad  how  Euro- 
pean countries  had  warred  by 
tariffs,  and  that  Germany  and 
Russia  were  preparing  for  a 
great  clash  at  arms  over  the  re- 
newal of  commercial  and  tariff 
treaties  which  expire  within 
two  years,  and  which  had  been  forced 
by  Germany  upon  Russia  during  the  Jap- 
anese  war. 

German  "Kultur"  means  German  pro- 
gress, commercially  and  financially.  Ger- 
man progress  is  by  tariffs  and  commer- 
cial treaties.  Her  armies,  her  arms,  and 
her  armaments  are  to  support  this  "Kul- 
tur" and  this  progress. — From  "The 
Audacious  War."  by  C.  W.'Rarron, 


U(>  ()K  SELLER      AND      STATION  EB 


An  important  volume  sliortlj  to  ap- 
pear in  the  series  entitled,  "A  History 
of  Diplomacy  in  the  International  De- 
velopment of  Em-ope,"  by  David  Jayne 
Hill,  formerly  United  States  Ambassa- 
dor to  Germany,  is  volume  3,  dealing 
with  the  "Diplomacy  of  the  Age  of  Ab- 
solutism.'' It  will  be  published  at  $6. 
The  previous  volumes  were  "The 
Struggle  for  Universal  Empire"  and 
"The  Establishment  of  Territorial 
Sovereignty. 

An  interim  copyright  has  been  granted 
at  Ottawa  for  a  book  entitled  "What 
More  Can  Britons  Do?"  by  William 
John    Curry   Crewe,   of   Winnipeg. 

An  interesting  announcement  is 
'•The  Life  of  His  Majesty,  Albert,  King 
ot  the  Belgians,"  dedicated  to  Her 
Royal  Highness,  Princess  Marie  Jose  of 
Belgium.  The  book  is  written,  on  pop- 
ular lines  in  a  chatty  and  anecdotal 
style,  by  John  de  Courcy  Mac  Donnell, 
author  of  "Belgium,  Her  Kings,  King- 
dom and  People.'" 

War  books  recently  issued  include: 
"With  French  at  the  Front,"  a  story  of 
the  Great  War,  by  Captain  Brereton, 
author  of  "With  Roberts  to  Canda- 
har";  "The  British  Army  Book,"  by 
Paul  Danby  and  Lieut.-Col.  Field, 
R.M.L.I.;  "Modern  Weapons  of  War: 
By  Land,  Sea  and  Air,"  by  Cyril  Hall; 
"Europe  Since  Napoleon,"  by  E.  Levett, 
with  10  maps,  and  "A  Boys'  Book  of 
Battleships,"  a  splendid  picture  story- 
book for  boys,  illustrated  by  all  the  latest 
types  of  war-ships.  The  text  brings  the 
story  of  the  British  Navy  down  to  the 
present   war. 

"The  Moral  Paradoxes  of  St.  Paul," 
by  Rev.  W.  L.  Watkinson,  D.D.,  is  the 
title  of  a  new  book  which  is  spoken  of 
as  "an  exposure  of  Nietzehe,"  who  is 
behind  Bernhardi,  the  writer  who  in- 
spired the  German  practice  of  "fright- 
fulness"  in  warfare.  People  have  asked 
themselves  how  such  methods  could  be 
recognized  by  a  nation  nominally  Chris- 
tian and  lorn;-  honorably  distinguished 
for  its  religious  zeal.  The  answer  is  to 
be  found  in  the  wide  acceptance  of  the 
philosophy  of  Nietzsche,  which  is  neither 
Christian  nor  humanitarian.  The  book 
is  published  in  the  limp  paper  edition 
at  2s.  and  a  cloth  edition  at  3s.  6d. 

The  Hamming  Publishing  Co.  of  Chi- 
cago has  become  the  Hamming,  Whit- 
man Co.,  M.  A.  Whitman,  for  a  number 
of  years  sales  manager  for  Rand.  Mc- 
Nally  &  Co..  having  become  a  member  of 
the  firm. 

A  new  volume  of  special  Canadian  in- 
terest, which  has  just  been  published,  is 
entitled  "Canadian  Essays  and  Ad- 
dresses." by  Principal  Peterson,  of  Mr- 
Gill  University. 

"The  Guns  of  Europe,"  by  Joseph  A. 
Altsheler,  is  the  name  of  a  war  book 
which     has  just   been    published.        The 


author  is  one  of  the  lew  American 
writers  fortunate  enough  to  be  in  Europe 
when  the  war  broke  out,  and  since  re- 
turning     to    America    he    has,    through 


The    Big    Krupp    Gun 

friends  in  England,  France  and  Ger- 
many, kept  in  close  touch  with  the  mili- 
tarv  operations  of  the  allies  and  Ger- 
mans alike. 

SB 

E.  PHILLIPS  OPPENHEIM. 

I  have  read  your  latest  book,  Oppen- 
heim; it  involves  a  swarthy  crook,  Op- 
penheim; and  a  maid  with  languid  eyes, 
and  a  diplomat  who  lies,  and  a  dow- 
ager  who  sighs,  Oppenheim,  Oppenheim. 
and  your  glory  never  dies,  Oppenheim. 
Oh,  your  formula  is  great,  Oppenheim ! 
Write  your  novels  by  the  crate,  Oppen- 
heim! When  we  buy  your  latest  book, 
we  are  sure  to  find  the  crook,  and  the 
diplomat  and  dook,  Oppenheim,  Oppen- 
heim. and  the  countess  and  the  crook. 
Oppenheim!  You  are  surely  baling  hay. 
Oppenheim,  for  you  write  a  book  a  day. 
Oppenheim:  from  your  fertile  brain  the 
rot  comes  a-pouring,  smoking  hot,  and 
you  use  the  same  old  plot.  Oppenheim. 
Oppenheim,  but  it  seems  to  hit  the  spoi . 
Oppenheim!  You're  in  all  the  maga- 
zines, Oppenheim;  sarhe  old  figures,  same 
old  scenes.  Oppenheim:  same  old  counts 
and  diplomats,  dime  musee  aristrocrats. 
same  old  cozy  corner  chats.  Oppenheim. 
Oppenheim,  and  we  cry  the  same  old 
"Rats!"  Oppenheim.  If  you'd  only  resl 
a  day.  Oppenheim!  If  you'd  throw  your 
pen  away.  Oppenheim!  If  there 'd  only 
come  a  time  when  we'd  see  no  yarn  or 
rhyme  'neath  the  name  of  Oppenheim. 
Oppenheim,  Oppenheim,  it  would  surely 
be  sublime.  Oppenheim!  -Walt  Mason. 
45 


WHO  IS  JOHN   BUCHAN? 

Many  people  are  asking  "Who  is  Mr. 
John  Buchan"?"  the  author  of  "Nelson's 
History  of  the  War."  While  it  would 
be  difficult  to  find  a  man  better  qualified 
for  the  work,  not  merely  by  reason  of 
his  literary  attainments,  but  equally  so 
on  grounds  of  scholarship  and  experi- 
ence, his  name  is  yet  unfamiliar  to  many- 
Canadians. 

His  career  at  Oxford  was  the  prelude 
to  a  ripening  experience  as  an  adminis- 
trator in  South  Africa,  where  he  acted 
as  private  secretary  to  Lord  Milner.  He 
has  several  books  to  his  credit,  each  one 
excellent  of  its  kind,  but  totally  different 
from  the  others.  Without  describing 
them  in  detail,  we  may  say  that  one — 
"  Prester  John" — has  been  called  the 
best   thing  since  "Treasure  Island." 

Returning  to  England  after  the  South 
African  war.  Mr.  Buchan  was  for  a  time 
literary  adviser  to  Blackwood's.  For 
some  years  past  he  has  been  a  partner 
in  the  firm  of  Thomas  Nelson  &  Sons. 


ERVINE  DEFENDS  SHAW. 
St.  John  G.  Ervine,  the  dramatist  and 
novelist — Mr.  Ervine 's  "Mrs.  Martin's 
Man,"  has  met  with  considerable  suc- 
cess since  its  publication  in  this  country 
in  January — has  recently  come  to  the 
defence  of  George  Bernard  Shaw,  whose 
articles  on  the  war  have  been  hotly  criti- 
cized in  England.  In  a  communication 
to  the  Westminster  Gazette  Mr.  Ervine 
says  that  "Mr.  Shaw's  writings  have 
caused  quite  as  much  anger  among  the 
Germans  who  have  read  them  as  among 
those  English  journalists  who  haven't 
the  wit  to  understand  them."  But  the 
point  that  Mr.  Ervine  emphasizes  is  that 
"through  his  special  stories  dealing 
frankly  with  war  problems,  Mr.  Shaw 
has  restored  the  priceless  privilege  of 
criticism  to  people  who  had  lost  it 
through  the  inertness  of  a  cowardly 
press.     ...     " 

BO 

UNIQUE   BOOK  ADVERTISING. 

Some  people  might  call  a  clothes-pin 
an  undignified  instrument  with  which  to 
advertise  a  book,  but  that  "ad"  of 
"Amarilly  of  Clothes-Line  Alley"  looks 
like  a  mighty  ingenious  idea.  A  plain 
clothes-pin — 'the  kind  Amarilly  used  to 
pin  up  the  wash — was  sent  through  the 
mail  with  an  address  fas'  bearing  the 
words  "Pin  Your  Faith  on  Amarilly  of 
Clothes-Line  Alley."  and  on  the  reverse 
side  a  brief  description  of  the  book. 
Miss  Belle  Kanaris  Maniates.  author  of 
this  book,  is  widely  known  in  Michigan, 
her  native  state.  She  is  a  grandniece  of 
Admiral  Constantino  Kanaris,  whose 
great  naval  victory  in  1847  was  one  of 
the  most  important  in  Greek  history,  and 
which  inspired  Victor  Hugo's  ode  to 
that  old  sea  fishter. 


OOKSELLER  AND  STATIONER 


Books   Received 

Chronicles  of  a  German  Town,   by   the 
author  of  "Marcia  in  Germany.'*  Lon- 
'don :    Methuen.    Cloth,  Is. 
In  this  novel  the  author  vividly  por- 
trays the  various  phases  of  public  feel- 
ing,   criticizes    the    German    army,    and 
deals  with   the   amazing-  contrast  to  be 
found  in  the  Kaiser.    The  present  Ger- 
man  attitude   towards   Britain   is   aptly 
illustrated  by  these  words  spoken  by  one 
of  the  characters  in  the  book:  "The  fu- 
ture of  Germany  lies  in  the  downfall  of 
England." 

The  German  Army  in  War  by  A.  Hillard 
Atteridge.  London:  Methuen.  Cloth, 
Is. 

This  book  is  the  full  and  popular  ac- 
count of  the  German  army  by  one  who 
has  studied  its  operations  and  ambi- 
tions. 

The  British  Navy  in  War,  by  L.  G.  Carr 
Laughton.  London:  Methuen.  Cloth,  Is. 
The  author  of  this  book  is  the  editor 
of  The  Mariner's  Mirror,  and  its  ob- 
ject is  to  make  the  work  of  the  royal 
navy  in  the  great  war  more  easily  com- 
prehensible to  those  who  have  made  no 
previous  study  of  the  class  of  naval 
warfare. 

Nancy  and  the  Coggs  Twins  by  Marian 
Ames  Taggart.  Boston:  Page.  Cloth, 
$1.50. 

The  kindly,  merry,  breezy  Coggs  twins 
— four  girls — first  introduced  in  "Nancy, 
the  Doctor's  Little  Partner,"  take  the 
centre  of  the  stage  in  this  new  story,  al- 
though Nancy  plays  a  most  prominent 
part,  in  which  she  maintains  the  same 
delightful  character  which  has  made  her 
,so  beloved  by  many  young  readers. 

What  Is  Wrong  With  Germany?  by  Wil- 
liam  Harbutt    Dawson.      New     York : 
Longmans,  Green  &  Co.    Cloth,  $1. 
The  chapter  headings  of  this  book  are 
as.  follows:  The  New  Culture  and  the  Old; 
T.reitschke  and  the  State  as  Power;  the 
State  and  the  Citizen:  Absolutism  Under 
Constitutional    Forms;     Kaiserism     and 
Byzantism;    Prussian     Militarism;     the 
Emperor  and  Weltpolitik :  the  New  Im- 
perialism: the  Alienation  Between  North 
and    South,    and    Reforms    From    Within 
and   Without. 

Gleams  of  Sunshine  by  J.  H.  Grant.  To- 
ronto: Briggs.    Cloth,  $1. 
A  volume  of  optimistic  poems,  some  of 
which    embody   strong  patriotic   and   na- 
tional  sentiments. 

Daily  Mail  Year  Book.  London:  The  As- 
sociated Newspapers.  Paper. 
The  fiftieth  annual  issue  of  this  book 
of  useful  information  contains  three 
hundred  pages  bristing  with  interesting 
facts  and  figures  with  the  whole  world 
its  scope. 


"The  Creation  of  Wealth:  Modern  Effi- 
ciency Methods  Analysed  and  Ap- 
plied," by  J.  H.  Lockwood.  Cincin- 
nati: The  Standard  Press.  Cloth,  $1 
net. 

With  rare  insight  and  good  judgment 
the  author  has  set  forth  in  this  book  the 
problems  of  the  world  of  business,  which 
directly  or  indirectly  concern  every 
man  and  every  woman,  and  it  is  admitted 
by  the  author  as  the  solution  of  business 
problems.  In  simple  language  and  with 
a  wealth  of  apt  and  entertaining  narra- 
tives, it  interprets  the  industrial  maze 
for  the  average  reader. 

Billy  Sunday:  The  Man  and  His  Mes- 
sage, by  Wm.  T.  Ellison,  LL.D.  To- 
ronto: McClelland,  Goodchild  &  Stew- 
art.    Cloth,  $1  net. 

This  is  a  volume  of  464  pages,  of 
which  32  pages  are  illustrations,  and  the 
volume  contains  the  heart  of  Mr.  Sun- 
day's gospel  message  arranged  bv  sub- 
jects, being  published  by  special  agree- 
ment with  him  for  the  use  of  copyright 
material  and  photographs,  which    could 


he  used  only  by  his  permission.  The 
author  in  his  own  words  says  that  he  has 
written  this  narrative  concerning  Billy 
Sunday  because  he  is  the  most  con- 
spicuous Christian  leader  in  America  to- 
day, and  because  he  has  done  an  en- 
tirely unique  and  far-reaching  work  of 
evangelism,  with  a  message  for  all  men. 

The  Island  of  Make-Believe,  by  Blanche 
Wade.    Boston :  The  Page  Co. 
This  is  a  most  attractive  volume,  with 

illustrations  by  Emma  Troph,  including 

nine  colored  plates. 

American  Composers,  by  Rupert  Hughes 

and  Arthur  Elton.    Boston:  The  Page 

Co.     Cloth,  boxed,  $1.50  net. 

This  is  a  new  revised  edition  with  32 

full-page  plates  in  duogravure.     It  is  a 

study  of  the  music  of  America  and  of  its 

future,  with  biographies  of  the  leading 

composers  of  the  present  time. 

Brother-in-Law  to  Potts,  by  Parry  Trus- 
cott.  London:  T.  Werner  Lawrie,  Ltd. 
Paper.     Colonial  edition. 

The  Golden  Milestone,  by  Frank  W. 
Boreham.  London  :  .  Chas.  H.  Kelly. 
Cloth,  3s  .6d. 

46 


The  Russian  Problem,  by  Paul  Vinogra- 
doff.     London:     Constable.     Paper   Is. 
net. 
Referred  to  elsewhere  in  this  issue. 

Something  Like,  by  Francis  E.  Vincent. 
London:  T.  Werner  Lawrie,  Ltd. 
Paper,   Is. 

The  Importance  of  Being  in  Earnest,  by 
Oscar  Wilde.  London :  Methuen. 
Cloth,  Is. 

This  has  been  called  the  wittiest  play 
since  Sheridan,  and  at  each  revival  it 
has  met  with  immense  success,  and  is  as 
certain  of  periodical  reappearance  as 
any  other  comedy  of  our  time. 

The   Sword  of  Youth.     By  James  Lane 

Allen.       Toronto:     Copp,     Clark     Co. 

Cloth,  $1.25. 

Joseph  Sumner,  the  youngest  son  of  a 
mother  who  has  already  given  her  hus- 
band and  four  sons  to  her  country,  stirs 
his  mother  to  a  strange  anger  when,  at 
seventeen,  he  announces  his  intention  to 
join  the  army.  Her  bitter  words  open  a 
breach  between  them  and  send  him  to 
his  sweetheart  Lucy  for  comfort.  In  the 
morning  he  is  gone.  It  is  only  when  bis 
mother  lies  dying  that  her  heart  softens 
toward  her  son,  and  she  sends  him  an 
urgent  message  to  come  to  her  at  what- 
ever cost.  He  goes  at  the  risk  of  his 
life,  knowing  that  he  will  be  counted  a 
deserter"" 

The  admirers  of  James  Lane  Allen  will 
find  in  this  latest  novel  of  his  all  the 
atmospheric  charm,  the  originality,  and 
picturesque  realism  that  distinguish  his 
best  Kentucky  fiction. 

The  Adventures  of  Detective  Barney.  By 
Harvey  J.  O'Higgins.  Toronto:  Mc- 
Clelland. Goodchild  &  Stewart.  Cloth, 
$1.30. 

"Detective  Barney,"  is  Barney  Cook, 
aged  sixteen,  with  all  a  New  York  East 
Side  lad 's  worldly  wisdom  and  nerve 
and  a  large  amount  of  his  own  special 
brand.  Barney  has  the  norma!  boy's 
keen  interest  in  what  lies  behind  the 
doors  of  a  detective  bureau,  and  when  he 
gets  a  chance  to  show  the  famous  head 
of  a  certain  famous  bureau  what  he  can 
do  he  proves  that  his  street  slang  and 
ever-ready  smile  are  backed  by  certain 
Sherlock  Holmes  qualities  valuable  in 
the  business. 

Adventures  follow  thick  and  fast;  and 
the  reader  gets  almost  as  much  excite- 
ment out  of  them  as  Barney  does,  and 
that  is  saying  a  uood  deal,  for  Barney 
plays  his  share  of  the  game  to  the  limit, 
and  enjoys  it  all  hugely. 

Science  and  Faith:  The  Spiritual  Law 
in  the  Physical  World,"  by  W.  A. 
Azbill.  Cincinnati:  The  Standard 
Publishing  Co.  Cloth,  $1.50. 
This  work  is  a  scientific  attempt  to 
harmonize  the  latest  findings  of  scien- 
tists with  biblical  utterances,  and  it  will 


linoKSELLER     AND      STATIONER 


appeal  especially  to  men  whose  primary 
interests  are  in  the  field  of  physical 
science,  who  have  found  difficulty  in 
maintaining  a   religious  faith. 

Classified  Guide  to  Technical  and  Com- 
mercial Books,  compiled  by  Edgar 
Greenwood.  London:  Scott,  Green- 
wood &  Co. 

A  subject  list  of  the  principal  British 
and  American  works  in  print,  grouping 
them  into  sections  and  sub-divisions. 
This  volume  is  the  outcome  of  a  growth 
of  technical  education  which  has  created 
the  demand  for  books  covering  a  wide 
range  of  technicalities.  Hitherto  the 
inquirer  has  had  to  search  through  vari- 
ous catalogues  for  a  book  on  any  given 
subject.  This  guide  enables  him  to  see 
at  a  glance  all  the  books  of  any  standing 
dealing  with  nearly  every  profession  and 
industry.  Its  practical  value  to  book- 
sellers   is   readily    apparent. 

The  Spell  of  Spain,  by  Heath  Clark. 
Boston:  The  Page  Co.  Cloth,  boxed, 
$2.50  net. 

This  volume  is  the  latest  in  the  spell 
series  and  describes  in  a  most  interest- 
ing manner  the  attractions  of  Spain  for 
the  traveler,  besides  conveying  to  the 
reader  the  spell  of  that  "Arabian 
Nights'  land." 

The  New  Canadian  Bird  Book  for 
School  and  Home.  By  W.  T.  Mac- 
Clement,  M.A.,  D.Sc.  (Book.)  W.  0. 
Mclndoo,  Toronto  Ont., 

In  the  February  issue  an  error  occur- 
red in  this  department  in  chronicling  the 
price  of  the  revised  edition  of  "Ameri- 
can Composers,''  published  by  the  Page 
Company.  It  is  a  $2.50  volume,  not  $1.50 
as  stated. 


The  New  Methodist  Hymn  Book. 

Some  unfortunate  and  entirely  un- 
authorized items  recently  in  the  daily 
press  seem  to  have  given  the  trade  some 
idea  that  the  new  Methodist  Hymn  Book 
now  in  course  of  compilation  would  be 
ready  for  the  market  this  spring,  and 
in  consequence  booksellers  have  been 
considerably  interested.  Enquiry  reveals 
that  this  idea  is  very  far  removed  from 
the  facts  since  the  secretary  of  the  com- 
mittee informs  us  that  the  new  book  as 
yet  is  only  in  preparatory  stages  and 
that  the  committee  chosen  for  its  com- 
pilation has  not  yet  even  finished  its 
work  of  selection.  When  the  list  of 
hymns  and  tunes  is  finally  decided  upon, 
which  is  likely  to  be  some  months  in 
the  future,  the  task  will  then  remain  of 
securing  privilege  od  the  hymns  and 
tunes  on  which  copyrights  prevail.  This 
will  apply  to  practically  sixty  per  cent, 
of  the  collection,  and  since  the  owners 
of  these  copyrights  are  very  widely 
scattered,  it  will  be  somewhat  of  a  time- 


eonsuming  task  to  complete.  The  work 
of  printing  the  varied  editions  of  such 
an  extensive  book  is  also  rather  a  large 
one  and  considering  everything,  the  sec- 
retary of  the  committee  announces  that 
the  new  book  cannot  be  expected  to  be 
ready  for  sale  at  least  until  the  later 
months  of  1916  and  probably  not  until 
early  in  1917. 

Contrary  Mary  Temple  Bailey.  Toron- 
to: Copp,  Clark  Co.  Cloth,  ,$1.25. 
What  is  the  cure  for  a  man  sick  at 
heart — one  who  has  lost  faith  in  himself 
and  God  and  his  fellows?  Roger  Poole 
found  in  the  clear  eyes  of  Mary  Ballard 
something    that    stirred    him    to    go    out 


TEMPLE    BAILEY. 

and  win  back  a  place  in  the  world.  Was 
she  really  Contrary  Mary,  or  did  she 
only  appear  so  to  those  who  did  not  un- 
derstand her  passion  tor  work  and  in- 
dependence— and  real  love? 

EH 

AN  EPIC  OF  THE  MOVIES. 

In  "The  Beloved,"  James  Oppen- 
heim's  new  romance,  two  currents  of 
modern  life  are  charted,  so  to  speak. 
That  labyrinthine  section  of  old  New 
York,  known  as  Greenwich  Village, 
which,  of  recent  years,  has  become  a 
sort  of  Quartier  Latin,  is  the  scene  of 
the  story,  and  thus  finds  a  place  in  con- 
temporary literature,  as  literary  workers 
have  found  their  place  in  it.  The  heroine, 
Beatrice  Dargan,  is  reborn  through  love, 
develops  her  talent  through  pain  and 
grief,  and  becomes  the  idol  of  cinema 
audiences.  The  description  of  the 
making  of  movie  films  and  of  the 
passion  and  fervor  that  animate  the 
principals,  is  powerful  and  dramatic 
writing.  Mr.  Oppenheim's  intimate  ex- 
perience with  the  moving  picture  adven- 
ture, as  scenario  writer  and  director, 
enables  him  to  make  his  presentation 
vivid  and  real.  Alter  the  focus  of  the 
story  slightly,  and  it  might  carry  the 
title  "Love  and  the  Movies." 
47 


Canadian   Books 

AXIJ   THEIR  WRITERS., 

"Twentieth  Century  Impressions  of 
I  lanada,"  is  an  edition  de  luxe  of  nearly 
one  thousand  pages  and  over  one  thous- 
and illustrations,  with  contributions 
from  well-known  writers.  It  deals  with 
the  history,  people,  commerce,  industries 
and  resources  of  the  Dominion,  and  in 
addition  to  the  live  facts  connected  with 
the  Canada  of  to-day,  there  is  a  most 
readable  survey  of  the  past  history  of 
the  country  by  Mr.  Percy  Evans  Lewin. 
Other  contributors  include  such  well- 
known  authorities  as  the  following: — 
George  A.  Young,  M.Sc,  Ph.D.;  Harlan 
I.  Smith,  archaeologist,  Geological  Sur- 
vey, Ottawa;  C.  M.  Barbeau,  B.A.,  B.Sc. 
(Oxon.),  assistant  anthropologist,  Geo- 
logical Survey  of  Canada;  R.  F.  Stupart, 
Director  Meteorological  Service  of 
Canada;  J.  Castell  Hopkins,  F.S.S., 
F.R.G.S.;  W.  W.  Edgar,  M.A.,  Depart- 
ment of  Labor,  Ottawa;  J.  C.  Hemmeon, 
M.A.,  Ph.D.,  Associate  Professor  of 
Economics,  McGill  University,  Montreal; 
T.  K.  Doherty,  LL.B.,  Commissioner  In- 
ternational Agricultural  Institute,  Ot- 
tawa; Professor  S.  B.  McCready,  B.S.A., 
Director  of  Elementary  Agricultural 
Education,  Province  of  Ontario;  0.  C. 
White,  Assistant  Dominion  Field  Hus- 
bandman, Central  Experimental  Farm, 
Ottawa;  W.  T.  Macoun,  Dominion  Hor- 
ticulturist, Central  Experimental  Farm, 
Ottawa;  H.  S.  Arkell,  Assistant  Live 
Stock  Commissioner;  J.  A.  Ruddick, 
Dairy  and  Cold  Storage  Commissioner; 
J.  B.  Spenser,  B.A.,  Editor  Publications 
Branch,  Department  of  Agriculture  for 
Canada;  John  McLeich,  B.A.,  Chief  of 
the  Division  of  Mineral  Resources  and 
Statistics,  Department  of  Mines,  Otta- 
wa; T.  M.  Hamer,  B.Sc;  C.  N.  Nash, 
biologist,  Department  of  Education  of 
Ontario;  Francis  E.  Lloyd  Macdonald, 
Professor  of  Botany,  McGill  University ; 
B.  E.  Fernow,  LL.D.,  Dean  of  the  Fac- 
ulty of  Forestry,  University  of  Toronto. 

The  affairs  of  each  province  are  dealt 
with  in  special  articles.  Altogether,  the 
"Twentieth  Century  Impressions  of 
Canada"  is  a  timely  production,  and  one 
that  deserves  serious  study. 

There  has  just  appeared  the  first 
volume  of  a  three-volume  history  of 
Montreal  by  Dr.  Wm.  H.  Atherton.  This 
first  volume  covers  the  French  regime 
from  1535  to  1760.  When  completed,  the 
work  will  tell  the  tale  of  Montreal  from 
the  landing  of  the  first  white  men  to  the 
end  of  1914. 

Among  the  new  books  brought  out  this 
month  is  a  reprint  edition  of  Gilbert 
Parker's  French-Canadian  novel,  "The 
Trail  of  the  Sword,"  appearing  in  an 
attractive  picture  jacket.  This  will  be 
followed    by   a  reprint    edition    of  the 


HOOKSELLER      AND      STATIONER 


same  author's  great  novel  of  the  South 
African  war,  "The  Judgment  House.'' 

The  new  home  of  the  Methodist  Book 
Publishing-  Co.,  Toronto,  is  to  be  opened 
in  -May. 

Mrs.  Cotes'  novel.  "His  Royal  Happi- 
ness, ' '  which  was  dramatized  recently, 
had  its  first  Canadian  presentation  in  To- 
ronto during'  the  week  of  January  11th. 

' '  The  Orchard  Pavilion ' '  is  a  new  vol- 
ume of  essays,  by  A.  C.  Benson,  in  a 
$1.50  leather-bound  volume. 

' '  A  Salute  from  the  Fleet ' '  and  other 
poems,  by  Alfred  Noyes,  is  down  for 
publication  in  March. 

"The  Siren  of  the  Snows,"  by  Stan- 
ley Shaw,  which  is  to  be  published  next 
month,  is  a  thrilling  story,  the  scenes  of 
which  are  set  in  the  Province  of  Quebec, 
and  is  concerned  with  a  conspiracy 
which  threatens  the  independence  of  the 
United  States,  involving  the  former 
Premier  of  Canada  and  a  disgruntled 
United  States  millionaire.  It  is  highly 
imaginary  and  most  adventurous,  and 
produces  an  interesting  love  story,  the 
hero,  Allen  Jansen,  being  a  United 
States  secret  service  man,  being  torn  be- 
tween love  and  duty  in  helping  to  thwart 
t lie  conspiracy. 

Education  in  Quebec 

Education  in  the  Province  of  Quebec 
is  the  title  of  a  pamphlet  of  130  pages, 
issued  by  the  Department  of  Public  In- 
struction of  that  province.  The  purpose 
of  its  preparation  was  to  provide  an- 
swers to  a  series  of  questions  submitted 
by  the  Education  Department  at  Lon- 
don, England,  to  educational  departments 
throughout  the  Empire.  The  pamphlet 
will  also  serve  the  purpose,  where  it  is 
read  and  appreciated,  of  removing  some 
erroneous  impressions  held  abroad  as  to 
the  status  of  the  schools  and  other  edu- 
cational institutions  of  Quebec.  The 
pamphlet  was  prepared  by  Dr.  G.  W. 
Parmelee  and  J.  C.  Sutherland,  officers 
of  the  educational  servjce.  It  deals  with 
the  history  as  well  as  the  present  status 
of  education  and  of  the  administrative 
machinery. 

A  book  of  clever  cartoons  on  the  war 
and  its  results  is  entitled  "Bodies,"  and 
is  from  the  pen  of  tfie  well-known  "Mont- 
real caricaturist  and  draughtsman,  J. 
Charlebois.  In  the  pages  the  Kaiser  is 
burlesqued  with  skill.  The  first  of  the 
lot  is  "Apres '2,000  Ans."  and  pictures 
Wilhelm  looking  at  himself  as  the  great 
Hun,  across  whose  breast  are  the  words 
"Gott  mit  nns. "  "La  Multikulture"  is 
;i  take-off  on  the  Emperor's  versatility. 
There  is  a  bite  in  "Nous  Serons  les 
Premiers  Penseurs,"  and  "1 'Eternal," 
hits  hard  at  Germany.   "L'  Entente  Cor- 


diale"  explains  itself,  and  there  are  sev- 
eral other  very  pointed  caricatures.  A 
compliment  is  paid  "The  Bear."  "Le 
Dernier  Tyran"  sees  the  Kaiser  in  a  cell 
guarded  by  a  soldier  of  France. 
"Bodies"  is  published  at  twenty-five 
cents. 

m 

Lists  Received 

An  attractive  illustrated  catalogue  of 
new  books  has  been  received  by  Book- 
seller and  Stationer  from  Harold  Copp, 
representative  in  Canada  for  Blackie  & 
Sons  of  Glasgow.  The  list  is  especially 
strong  in  books  for  boys  and  girls  and 
books  for  younger  children.  The  list 
contains  information  also  regarding  a 
new  series  of  descriptive  books,  includ- 
ing four  volumes  dealing  with  Beautiful 
Switzerland;  five  volumes  dealing  with 
Beautiful  England,  and  four  titles  deal- 
ing with  Beautiful  Ireland.  The  books 
in  the  first  series  each  contain  12  full- 
page  illustrations  in  colors.  They  are 
quarto  volumes  bound  in  board  and  pub- 
lished at  two  shillings,  while  those  in  the 
Beautiful  England  and  Beautiful  Ire- 
land series  appear  in  a  similar  edition, 
but  also  in  levant,  grained  leather  and 
smooth  lambskin  bindings,  published  at 
3s.  6d.  per  volume.  Among  the  new  books 
for  boys,  is  observed  a  new  volume 
by  Captain  Brereton.  entitled  "A  Sturdy 
Young  Canadian." 

A  66-page  catalogue  comes  from  Rand, 
McNally  &  Co.,  of  Chicago,  and  its  com- 
prehensive nature,  together  with  the  de- 
tailed information  regarding  their  var- 
ious publications,  makes  it  a  valuable 
handbook  for  the  bookseller.  In  addi- 
tion to  books  it  deals  with  this  firm's 
extensive  series  of  pocket  maps  and 
atlases.  In  a  series  of  24  vest  pocket  city 
maps,  Montreal  and  Toronto  are  includ- 
ed. The  data  include  streets,  parks, 
car  lines,  railroads,  depots,  public  build- 
ings and  cemeteries,  and  on  the  reverse 
side  of  each  map  appears  a  complete  in- 
dex of  streets  and  of  the  more  important 
places  of  interest  and  amusement. 

Considerable  attention  is  paid  in  the 
catalogue  to  trade  atlases,  which  are  in 
strong  demand  at  the  present  owing  to 
the  European  war.  The  general  litera- 
ture section  is  especially  strong  in  juve- 
niles. 

A  most  interesting  catalogue  comes 
from  the  Tlios.  Y.  Crowell  Co..  of  New 
York,  comprising  120  pages  dealing  with 
various  branches  of  literature.  Among 
the  new  publications  listed  is  a  fairy 
book  entitled  "Danish  Fairy  Tales,"  by 
Svend  Gruntvig.  being  a  representative 
collection  of  Danish  tales  selected  and 
translated  by  Gustav  Hein.  Another  is 
"Forty-four  Turkish  Fairy  Tales,"  by 
Ignaee  Knnos.  being  selections  of  rep- 
48 


resentative  Turkish  tales.  A  thrilling 
new  volume  of  adventure  which  is  listed 
is  "Heroes  of  the  Farthest  North  and 
Farthest  South,"  by  J.  Kennedy  Mac- 
Lean.  A  new  series  of  books  listed  in 
this  catalogue  are  the  works  of  Chris- 
tian D.  Larson,  comprising  21  books 
which  discuss  the  greater  powers  and 
possibilities  in  man,  presenting  practical 
methods  through  which  they  may  be  ap- 
plied. Five  new  titles  are  listed  in  the 
inspirational  books  by  Orison  Swett 
Marden.  Other  new  books  listed  include 
the  Imperial  Series  of  two  volume  sets, 
the  Lombardy  edition  of  Popular  Clas- 
sics, comprising  45  books.  This  catalogue 
is  well  worth  a  place  in  the  bookseller's 
library  of  trade  helps. 

An  interesting  new  list  received  from 
J.  M.  Dent  &  .Sons  regarding'  various 
new  books,  includes  six  new  volumes  in 
this  firm's  series  known  as  "Tales  for 
Children  from  Many  Lands,"  bringing 
the  total  number  of  volumes  in  this 
series  up  to  16. 

A  new  series  for  young  people  begins 
with  "In  Sunny  Spain,"  by  Catharine 
Lee  Bates  and  "Under  Greek  Skies"  by 
Julia  D.  Dragoumis.  This  series  of 
stories  for  young  people  is  designed  to 
make  English  children  fully  acquainted 
with  the  children  of  other  nationalities. 
The  scenes  of  the  stories  are  laid  in  dif- 
ferent countries  and  the  child  life  de- 
scribed very  intimately.  It  is  hoped 
that  not  only  will  children  be  keenly  in- 
terested in  the  stories,  but  that  they  will 
feel  the  atmosphere  of  the  different  peo- 
ples. Each  volume  has  a  frontispiece 
in  color,  besides  many  other  illustrations. 
They  are  crown  octavo  volumes  pub- 
lished at  3s.  6d.  in  England. 

From  A.  R.  MacDougall  &  Co.  comes 
a  copy  of  the  Chas.  H.  Elliott  Co.'s  new 
list  featuring  the  general  line  of  greet- 
ing cards  for  different  seasons,  dinner 
cards,  tally  cards,  birthday  cards  and 
congratulation  cards  for  various  oc- 
casions. In  the  1916  calendar  pads,  13 
assorted  shapes  and  sizes  are  illustrated 
and  described. 

An  extensive  list  comes  from  .Judges, 
Limited,  photographic  publishers  of 
London,  giving  list  of  subjects  in  stock 
and  also  list  of  towns  for  which  local 
cards  have  been  published  by  them. 
Special  interest  attaches  to  a  list  of  200 
views  of  London  by  day  and  by  night. 
Many  of  the  subjects  are  obtainable  also 
in  photographs  5x8  in.  in  size,  and 
others  in  size  7  x  lO1^  in. 


The  temperament  or  personality  of  a 
store  is  vividly  expressed  in  its  face. 
The  face  of  a  store  is  its  advertising. 
Yon  can  judge  a  store  by  its  advertising 
the  same  as  you  can  judge  a  man  by  bis 
facial  expression. 


BOOKSELLER      AND      STATIONER 


Z 


S3 


BUYING  RIGHT  INSURES  GOOD  PROFIT 

Dealer  success  depends  upon  buying  wisdom.  The  rapidly  increasing  number 
of  Canadian  dealers  now  selling  the  "A. A."  line  of  self-filling  fountain  pens 
proves  that  it  would  be  wise  and  profitable  for  all  dealers  to  stock  them. 


has  gained  great  popularity  with  the  Canadian  public, 
for  it   never  falls  short  of  its  advertised  qualities. 

What  is  popular  is  profitable,  and  for  this 
reason  you  should  carry  the  "A.  A."  line. 
We  co-operate  with  you  by  consumer  ad- 
vertising in   Canadian   magazines. 


What  about  your  holiday  stock? 


This  attractive  dis- 
play case  will  be 
furnished  FREE 
to  every  bookseller 
and  stationer  add- 
ing the  "A.'A." 
line.  Each  assort- 
ment includes  self- 
fillers,  in  i  d  (1  1  e 
joint,  lower  end 
joint,  and  safety 
fountain  pens. 


Write  to  your  jobber  at  onu  for  catalogue  and  trade  discount  sheet  or  to 
ARTHUR  A.  WATERMAN  &  CO. 

22  THAMES  STREET,  NEW  YORK  CITY 

NOT  CONNECTED  WITH  THE  L.  E.  WATERMAN  CO. 


Idro 

hv 


1 — ■■ 


=:         «]{gg£  a 


49 


BOOKSELLER      AND      STATIONER 


Mucilages  and  Paste 
are  Made  in  Canada 


Catalogues  mailed  to  the  trade  on  request. 


Canadian  Factory  and  Offices    at 


9-11-13  Davenport  Road 


Toronto 


SPRING 
19  15 


The  Line  of  Quality  and  large  profit-making  possi- 
bilities for  the  Retail  Merchant 


SUPERIOR^ 

JMJL  PAPERS 

Say  the  word  and  we  will  be  pleased  to  make 
arrangements  for  you  to  see  this  popular  Made-in- 
Canada  Line. 

STAUNTONS    LIMITED 

Wall  Paper  Manufacturers 
933  Yonge  Street  Toronto 


The  Pens  with  the  Smoothest  Gold  Nib 


9 


F) 


Recognized  the 

world  over  as  the 

Standard  Fountain  Pen, 

bringing  profitable  business  to 

Thousands  of  Retailers.     Made  in 

a  variety  of  points  in  all  sizes  to  suit  every 

hand  and  shows  a  good  profit.     Write  for  terms 


and  catalogue. 


MABIE,  TODD  &  COMPANY 


243   College   Street  T1»e   Makers 

LONDON  PARIS  BRUSSELS  NEW  YORK 


TORONTO 

CHICAGO 


50 


BOOKSELLER      AND      STATIONER 


Your  Best  Evidence  of  Good  Sales 

lies  in  the  enthusiasm  of  the  average  user  for 
B.  &  P.  Steelback  Ledgers. 

B.  &  P.  Steelback  Ledger  binders  have  the  finest 
mechanism  that  brains  can  devise.  Test  this 
yourself.  See  how  smoothly  the  Steelback  ex- 
pands or  contracts.  Note  how  firmly  it  grips 
the  ledger  sheets — how  it  stays  locked — never 
works  loose. 

B.  &  P.  Steelback  Ledger  Binders  expand  fully 
100% — and  open  FLAT.  The  unsurpassed 
quality  of  the  mechanism — finds  its  counter- 
part in  the  binding — the  finest  English  pig- 
skin and  the  best  corduroy. 

Your  customer's  enthusiasm,  your  enthusiastic 
co-operation,  and  continued  good  profits  are 
sure  to  result  from  the  B.  &  P.  Steelback  Line. 

Write  for  free  catalogue  to-day,  and  get  this 
popular,  economical  line  in  your  store. 

Boorum  &  Pease  Loose  Leaf  Book  Co. 

Makers  of  "STANDARD"  LOOSE  LEAF  DEVICES 

MAIN  OFFICE:  Hudson  Ave.  and  Front  St.,  Brooklyn,  N.Y.  FACTORIES:   Brooklyn,   N.Y.;   St.   Louis,  Mo. 

SALESROOMS:  109-111  Leonard  St.,  New  York.  Republic   Bldg.,    Chicago,    111.    220  Devonshire   St.,  Boston,   Mass.    4000   Laclede  Ave.,  St.  Louis,  Mo. 


SHEET  MUSIC  AND  MUSIC 
BOOKS  OF  THE  BETTER  CLASS 

We  are  sole  representatives  in  Canada  of  the 
leading  English  music  publishers  and  carry  a 
very  complete  stock  of  standard  publications 
for  educational  and  general  use. 
NEW  SONGS,  PIANO  MUSIC,  VIOLIN  and 
OEGAN  MUSIC,  ANTHEMS  and  CHORUSES 
in  great  variety.  Liberal  discounts  to  the 
trade. 

AN6L0-CANADIAN  MUSIC  PUBLISHERS  ASSOCIATION,  Ltd. 

ASHDOWN'S  MUSIC  STORE 

144  Victoria  Street,  .".  TORONTO 


Hold    the   line 


(Reeittertd.) 


London  (Eng.) 
Export  Agency, 
8  St.  Rnde  St, 
LONDON,  E.C 


Here's  the  line  to  hold — 
John  Heath's  Telephone 
/en.  You  will  not  hold  it 
lone  because  it  sells  so 
quickly.  There's  quality 
about  it.  It  writes 
smoothly,  never  corrodes, 
and  lasts  long.  Get  con- 
nected with  the  Telephone 
Pen  for  quick  zzlzz. 

Supplied  by  erZt 
the  icaa-<;ig 
■c^holesale  houses 
in  Toronto  and 
Montreal. 


THE  McKINLEY  MUSIC  CO.,  cnhewa?8, 


and 
NEW  YORK 


now    offers    to    the    dealer 


The  Greatest  Money-Making  Proposition 

that    has    ever    been    obtainable    in    the    history    of    the    sheet 
music  world,  in  the 

ROOT  POPULAR  MUSIC  ASSORTMENT  and 

THE   McKINLEY  UEMOinSTKATOR 
A  HORNLESS  TALKING  MACHINE 

Fearing  ti:e  necessity  of  a  singer  and  player  you  have 
always  put  oft  starting  that  sheet  music  department  in  your 
store;  realizing  the  ensuing  expense,  in  maintaining  such  a 
department  up   to  the  standard   of  your  desire. 

In  the  McKinley  Demonstrator  we  have  turned  this  former 
actual  expense  into  a  proiit-maker.  You  arouse  the  interest 
of  your  prospective  customers  in  three  articles  in  one  demon- 
stration —  Sheet  Music,  The  McKinley  Hornless  Talking 
Machine    and    McKinley    Velvet    Records. 

Assurance  is  given  the  dealer  of  the  elimination  of  dead 
stock  on  his  shelves,  of  any  piece  of  The  Root  Popular  Music 
Assortment,    by    our   exchange    offer. 

The  McKinley  Edition  of  Ten  Cent  Music 

will  always  hold  first  place  as  an  Edition  of  .Standard,  Classic 
and    Teaching    Music. 

An  established  demand  for  this  line  of  music  exists 
throughout  the  United  States  and  Canada.  It  meets  the  require- 
ments of  the  Teacher,  Student  and  the  Accomplished  Musician. 

It  has  proved  itself,  to  thousands  of  dealers  to  be  the 
best  foundation  for  a  sheet  music  department. 

Every  copy  of  The  McKinley  Edition  sold  means  a  profit 
of  over  200%   to  the  dealer. 

The  McKinley  Edition  conforms  in  every  detail  with  Can- 
adian  copyright   laws. 

A  great  advantage  to  the  merchant  as  a  "Trade  Bringer" 
is  the  catalogues  bearing  the  dealers'  imprint  which  are  sup- 
plied with  both  of  these  Editions.  These  catalogues  will 
attract  more  customers  to  your  store  than  any  other  medium 
you   could   employ. 

Write   us   for   Samples   and 
Particulars  to-day. 

McKINLEY  MUSIC  COMPANY 

The  Largest  "Exclusively  Sheet 
Music     House"     in     the     World. 

CHICAGO:   1501-15  EAST  FIFTY-FIFTH  STREET 


51 


M<>  <>K  SELLER     AND     STATIONER 


W/ZW/WV/W^^^^^ 


The  Fancy  Goods  Company  of  Canada,  Limited 

Don't  Fail  to  See  Our 

Annual  Import  Display 
of  Fancy  Goods,  Dolls, 
Toys,  Chinaware,  Etc- 

on  Exhibition,  April  and  May,  at  our  sample 
rooms,  468  to  474  King  St.  West,  Toronto. 
Appointments  now  being  arranged.  Write 
at  once. 


A  Few  Special  Import 
Features: 

Made  in  Canada  Lines  a  Specialty 

Many  new  lines  of  Toys  and  Fancy  Goods 
from  England,  France,  Japan  and  United 
States.  Baby  Dolls  with  glass  sleeping  eyes. 
Celluloid  Dolls,  Bears,  Stuffed  Toys,  Mechani- 
cal Toys,  Mechanical  Trains,  Blocks,  (lames. 
Children's  Tea  Sets,  Picture  Books,  Christmas 
Cards  and  Decorations,  Table  Trays,  Smoker 
Sets,  Fancy  Brass  Presentation  Goods,  Toilet 
Cases,  Ebony  Goods,  Colonial  Ivory  Goods, 
in    Mirrors,    Brushes,    Manicure    Pieces,    etc. 

Hundreds  of  other  lines  in  addition  to  our 
usual  staple  lines  of  Druggists'  and  Tobacco- 
nists' Sundries,  Stationery,  etc. 


Get  the  New  1915 
Catalogue 

of  Spring  and  Summer  lines 

issued  about  April  1st. 

Baseball  Goods 

Tennis  Goods 

Sporting  Goods  of  all  kinds 

Hammocks 

Lawn  Bowls 

( 'roquet 

Rubber  Balls 

Children's  Pails  and  Shovels 

Skipping  Popes 

Sail  Boats 

Dolls' Go-Carts 

Children's  Wagons 

Chinese  Lanterns 

Flags  and  Pennants 

Decoration  Goods 

Tov  Pistols,  Horns,  etc. 


The  Fancy  Goods  Company  of  Canada,  Limited 

468  to  474  King  Street  West,  Toronto 


y/r/////ss//sss/yrs/ss/yysss/s/ssj^^^ 


52 


IJOOKRE  1.  LER      AND      STATIONKK 


GET  THESE  WAR  POST  CARDS  AT  ONCE 


The  Surest  Hit  of  the  Season. 
Over  3,500,000  Sold  in  Six  Weeks. 


Here  arc  the  real,  authentic  pictures  of 
actual  scenes  at  the  front.  Pictures  of  in- 
tensely interesting  and  pathetic  scenes  that 
the  whole  universe  is  hungering  for  and 
thai  will  live  in  history.  Forty-four  vari- 
eties in  all.  Attractively  lithographed  in 
all  the  natural  colors  of  the  original.     • 

One  Toronto  dealer  was  cleaned  out  of  2,000 
in  lour  days.  Another  small  dealer,  after 
ordering  a  trial  of  200,  had  to  secure  an 
additional  2,000  in  two  days.  So  well  have 
these  attractive  cards  taken  hold  of  the 
public  that  one  big  retailer  has  placed  his 
order  for  150,000  to  be  delivered  as  fast  as 
we  can  get  them  to  him. 

Think  of  the  hundreds  in  your  locality  who 
will    want   these   cards   to    send    to   friends 


everywhere,  and  who  will  want  to  preserve 
them  themselves.  In  tact,  many  people  are 
collecting  and  preserving  the  whole  series 
Tor  personal  use. 

The  price  of  the  cards  is  +5.00  a  thousand 
t'.o.b.  Toronto  in  thousand  lots  and  they 
retail  at  3  for  5  cents,  or  even  at  1  cent  a 
piece.  Sample  of  100  gladly  sent  postpaid 
for  75  cents. 

Get  in*  your  supply  to-day.  The  sale  of 
these  cards  will  last  many  months  after  the 
war  is  definitely  settled.  The  cards  arc 
going  so  quickly  there  are  indications  we 
may  have  difficulty  in  filling  every  order 
promptly.  To  avoid  unnecessary  disap- 
pointment send  through  your  order  now. 

Send  for  the  sample  lot. 


THE  SUTCLIFFE  CO. 


Nordheimer  Building 


Toronto 


Highest    Class 

Wood    Photo    Frames 

Made  from    All-wood 

Mouldings 

Beautifully  Inlaid 


Messrs.  Edward  Mortimer 


LIMITED 


HALIFAX,  ENGLAND 

London   Show   Rooms,  34  Paternoster  Row,  London,   E.C. 


New  Designs  for  1915. 

Order   the 

$10  Sample  Box  of  Frames 

NOW 


WHEN   we   announce   that  the   "Van  Dvke"    Is   the   Best 
pencil  we  have  produced,  every  stationer  knows  that  it 
must  be  one  of  exceptional  merit. 
Fifty  years  of  experience,  coupled  with  the  best  efforts  of  our 
chemical  laboratory  in  the  conduct  of  varied  and  prolonged  ex- 
periments to  provide  what  is  essential  in  a  lead  we  would  call 
"our  best,"  have  resulted  in  the  "Van  Dyke." 

Absolute  smoothness,  an  unvarying  texture  and  a  wear-re- 
sisting durability — elements  so  necessary  in  .the  ideal  drawing 
lead,  have  been  developed  to  an  unusual  extent,  and  the  "Van 
Dyke"  will  more  than  satisfy  the  most  critical  of  professional 
and  technical  users. 

No.  (500  uVan  Dyke"  is  Hexagon  Shape,  Yellow  Polish,  with  lead  in  the 
following   degrees:    6B,    5B,   4B.   3B,   2B,   B,    HB,   F,   H,   2H,   3H,   4H,    5H, 
OH,  711.        Quality  ami  Accuracy  of  Degree  of  Lead  Guaranteed. 
We   shall   be  glad   to  submit   samples  and  interesting   prices   to   the   trade 

upon   request. 


Made  in  America  by 
The  Oldest  Lead  Pencil  Factory  in  Americ 


EBERHARD  FABER 


NEW  YORK 


WE  MANUFACTURE 

POST  CARD  ALBUMS  and  AUTOGRAPH  BOOKS 

WRITE  FOR  OUR  ILLUSTRATED  CATALOGUE 
QUOTING    PRICES     DELIVERED     DUTY     PAID 

DOW  &  LESTER 

Foresters  Hall  Place,  Clerkenwell  Rd.,  London,  E.C,  Eng. 


There  is  Big  Money  in 

Automatic  Card  Printing 

The  Automatic  prints  while  you  wait 

Business  and  Calling  Cards,  Tickets, 
Invitations  Announcements  &  many 
Others.  Prints  100  per  minute,  6000 
per  hour.    Write  today  for  our  free  catalog  36 

S.  B.  FEUERSTEIN  &  CO. 
542  W.  Jackson  Blvd.,  CHICAGO 


1 

1 

1 

p 

1 

1   1 

. 

BOOKSELLER   AND   STATIONER 


BUYERS'   GUIDE 


TFTe  Topaz  Pencil 

As  good   as   any   at   any   price. 
Better  than  any  at  the  same  price. 

HB,    H,    with    rubber    tips, 

HB,H,2H,3H,4H,B,  2B 

without  rubbers. 

INDELIBLE  COPYING 

Medium  and  Hard. 

Write  for  Samples  to 

Warwick  Bros.  &  Rutter,  Limited 

Wholesale  Stationers,  TORONTO. 


You  Can  Sell 

Sonophones 


And  arid  big  profits 
to  your  toy  or  mu- 
sical departments 
Anyone  can  play 
them,  children  .or 
grown  -  ups.  Have 
our  representative 
call. 


Sonophone    Co.,    338    Broadway,    New    York 

L.  G.  BEEBE,    Canadian  Representative 
32  Front  St.  West  Toronto 


Cards  me  always  in  order  when  the  offi- 
cial Rum  Board  is  used.  Prevents  dis- 
*putes.  Adds  interest.  Cards  last  longer 
Can  be  used  with  other  games.  Sells  ai 
50c.  Monarch  Mfg.  Co.,  Chicago,  makers. 
L.  (i.  BEEBE,  Foy  Blclg.,  King  St.  \V., 
Toronto,    Canadian     Representative. 


Prompt,  Economic  and  Efficient  Ser- 
vice as.  Agent  Offered  to  Canadian 
Booksellers   and   Publishers   by 

HENRY  GEORCE 

16-20     Farringdon    Ave.,    Farringdon 
Street,   London,   Eng. 

Pick-up  orders  carefully  attended  to. 

Books  or  Periodicals  by.  mail  or  case. 

WRITE  FOR  TERMS. 


CARBON   PAPERS   AND 
TYPEWRITER   RIBBONS 

Manufacturers  of  the  highest  quality. 
It  will  pay  you  to  give  your  customers 
the  best. 

J.  A.  HEALE  &  CO. 


96  JOHN  STREET 


NEW  YORK 


ART    SUPPLIES. 

Artists'   Supply  Co.,   77  York  St.,  Toronto. 
A.   Kamsay   &   Son  Co.,  Montreal. 

BLOTTING    PAPERS. 

The    Uueniarle   Paper  Co.,   Richmond,   Va. 
John  Dickinson  &  Co.,  Montreal. 
Dawson  &  Sons,  W.  V.,  Montreal. 

BLANK     BOOKS. 

Booruin  &  Pease  Co.,  Brooklyn,   N.Y. 

Brown    Bros.,    Ltd.,   Toronto. 

Buntiu,    Ctillies   &   Co.,    Hamilton. 

W.    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
National   Blank   Book   Co.,   Holyoke,   Mass. 
The  Copp,   Clark  Co.,   Toronto. 
W.   ,7.   Gage  &  Co.,   Toronto. 
Warwick   Bros.   &   Rutter,   Toronto. 

CHRISTMAS    AND    PICTURE    POST    CARDS. 

Dow  &  Lester,   Foresters   Hall   Place,  Clerkeu- 

well    Rd„   London,   E.C., 
Alfred  Guggenheim,   529   Broadway,   N.Y. 
Biru   Bros.,   266   King   St.    W.,   Toronto. 
Menzies  &  Co.,  Toronto. 

Packard  Bros.,  329  Craig  St.  W.,  Montreal,  Que. 
Valentine  &  Sons,  Toronto  and  Montreal. 
T.  J.   Wright  &  Sons,   Ltd.,   Blackhorse   Lane, 

Walthamstow,  London. 
Samuel   A.   C.  Todd,  26  Bothwell  St.,  Glasgow, 

Scotland 
Raphael  Tuck  &  Sous  Co.,  Ltd.,  9  St..  Antoine 

Street,    Montreal. 

CODE   BOOKS. 

The   American   Code   Co.,   83    Nassau    St.,    New 

York. 

CRAYONS. 

American  Crayon  Co.,  Sandusky,  Ohio. 
Binney  &   Smith,   New  York. 

EMBOSSING. 

Standard    Embossing   Co.,   36-38   Lombard    St.. 
Toronto 

ENVELOPES. 

Brown  Bros.,   Limited,  Toronto. 

Huntin,   Gillies   &   Co.,    Hamilton. 

Copp,   Clark   Co.,   Toronto. 

W..    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
W.   J.    Gage  &   Co.,   Toronto. 
Warwick   Bros.   &    Rutter,   Toronto. 

FANCY   PAPERS,   TISSUES  AND  BOXES. 

Dennison   Mfg.   Co.,    Boston. 
Menzies   &   Co.,    Toronto. 

A.    R.    MacDougall    &    Co.,    266    King    St.    W., 
Toronto. 

FOUNTAIN     PENS. 

Arthur  A.  Waterman   Co.,   Ltd.,   New   York. 

Mabie,    Todd    &    Co.,    Toronto. 

Sanford    &    Bennett    Co.,    51-53    Maiden    Lane, 

New    York. 
A.     R.    McDougall    &    Co.,    266    King    St.    W., 

Toronto. 
Paul  E.  Wirt  Co.,  Brown  Bros.,  Ltd.,  Toronto, 

Canadian    Agents. 

INKS,  MUCILAGE  AND  GUMS. 

Chas.  M.   Higgins  &  Co.,   Brooklyn,   N.Y. 
The  Carter's   Ink   Co.,   Montreal. 
W..    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
Stephens'    Inks,   Montreal. 
P.    S.    Stafford    Co.,    Toronto. 
•'Glov,"    A.    R.    MacDougall    &    Co.,    266    King 

St.    W..    Toronto. 
"Glucine,"    Menzies    &    Co.,    Limited,    439    King 

St.  W.,  Toronto. 

INDELIBLE     INK. 

Carter's    Ink    Co..    Montreal. 
Paysou's    Indelible    Ink. 
S.    S.   Stafford   Co..   Toronto. 
H.   C.   Stephens,   London,   Eng. 

INKSTANDS. 

The   Scnghusch  Co.,  Milwaukee. 


54 


THE  FAULTLESS  LINE 

OF  LOOSE  LEAF  METALS 

Most  complete  line  of  Ledger,  Sectional 
Post,  Solid  Post  and  other  Loose  Leaf 
Metals. 

On    request    to-day    our    Catalog    GC    and 
special    proposition. 

STATIONERS  LOOSE  LEAF  CO. 


342  Broadway 
203  Broadway 


Milwaukee,  Wis. 
New  York  City 


When  writing  to 
advertisers  kindly 
mention  this  paper 


Standard 
Commercial  Works 

CANADIAN  v  CUSTOMS  TARIFF 
HAND  BOOK.  Enlarged  and  revised 
to  date Price,  $1.00 

MATTE'S   INTEREST    TABLES   at   4 

to   10   per   cent Price,   $3.00 

MATTE'S   INTEREST    TABLES   at    3 

per  cent Price,  $3.00 

HUGHES'  INTEREST  TABLES  and 
book  of  days   combined,   at  3  to  8  per 

cent Price,  $5.00 

HUGHES'  SUPPLEMENTARY  IN- 
TEREST  TABLES    Price,   $2.00 

HUGHES'     INTEREST    TABLES  at  6 

and  7  per  cent.,  on  folded  card, 

Price,   $1.00 

HUGHES'  SAVINGS  BANK  INTER- 
EST  TABLES,   at   3   or   3%   per   cent., 

each  on  separate  card Price,  $1.00 

BUCHAN'S    STERLING    EXCHANGE 

TABLES    Price,  $4.00 

BUCHAN'S  STERLING  EQUIVA- 
LENTS   AND    EXCHANGE    TABLES. 

Price,  $4.00 
BUCHAN'S  PAR  OF  EXCHANGE 
(Canadian)  Mounted  on  card.  Price,  35c 
THE  IMPORTER'S  STERLING  AD- 
VANCE TABLES.     From  5  to   100  per 

cent,  advance    Price,   $2.00 

IMPORT     COSTS.       A    new    Advance 

Table   Price,  $1.50 

THE  IMPORTER'S  GUIDE.  Advance 
Tables   Price,  75c. 

A  complete  catalogue  of  all  the  above  pub- 
lications sent  free  upon  application. 

Morton.Phill.ps  &  Co. 

PUBLISHERS 
115  Notre  Dame  St.  We.t  MONTREAL 

N.B  —The  BROWN  BROS.,  Ltd.,  Toronto,  oerry 
a  full  line  of  our  publication*. 


BOOKSELLER      AND      STATIONER 


BUYERS'  GUIDE 


LEAD    AND    COPYING    PENCILS. 

American    Pencil   Co.,   New   York. 
A.     B.    McDougall    &    Co.,     206     King     St.     W.. 
Toronto. 

LOOSE     LEAF    BOOKS,     BINDERS     AND 
HOLDERS. 

The  Brown  Bros.,  Ltd.,  Toronto. 
Roorum  &  Pease  Co.,  Brooklyn. 
Runtin.  Gillies  &  Co.,  Hamilton. 
W„    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
The  Copp,  Clark  Co.,  Toronto. 
National    Blank   Book   Co..    Holyoke,   Mass. 
^mith.    Davidson    &    Wright,    Ltd.,    Vancouver, 
'amuel   C.   Tatum  Co.,   Cincinnati. 
"V.  J.  Gage  &  Co.,  Toronto. 
'Varwick   Bros.    &    Rutter,   Toronto. 

LEATHER  AND  FANCY  GOODS. 

~"-rown   Rros..    Ltd.,   Toronto. 
Warwick    Bros.    &    Rutter.    Toronto. 

MAP    PUBLISHERS. 
"and.    McNally    &    Co..    Chicago. 
The  Copp,   Clark   Co..   Toronto. 

NEWS    COMPANIES. 

rmperial    News    Co..    Montreal,    Toronto,    Win 

nipeg. 
"ornnto    News    Co. 
Montreal    News    Co. 
Winnipeg    News    Co. 

PAPER     FASTENERS. 
Tdeal    Specialties    Mfg.    Corp.,    552    Pearl    St.. 

New  York   City. 

PAPETERIES    AND    WRITING    PAPERS. 
V..    V.    Dawson,    Limited.    Montreal.    Toronto. 

Winnipeg. 
Warwick   Bros.    &    Rutter.   King   St.   and   Spa- 

dina      Avenue,      Manufacturing      Stationers, 

Toronto. 
The    Brown    Bros..    Ltd.,   Toronto. 
W.    J.    Gage   &   Co.,    Ltd.,    Manufacturing    Sta 

tioners,     Toronto. 


The   Copp,    Clark   Co.,   Toronto. 
Buntin,   Gillies  &   Co.,    Hamilton. 
Eaton,  Crane  &  Pike,  Pittsfield,  Mass. 
A.    It.    MacDougall    &    Co.,    266    King    St.    W., 
Toronto. 

PHOTO     MAILERS. 

Thompson  &  Norris,  Brooklyn,  N.Y. 
PLAYING     CARDS. 

Goodall's   English   Playing  Cards,  A.   O.   Hurst, 

Scott   St.,  Toronto. 
Consolidated     Lithographing     and     Mfg.      Co.. 

Ltd.,    Montreal. 
U.  S.  Playing  Card  Co.,  Cincinnati,  O. 

PICTURE    FRAMES. 

Matthews  Bros.,  Ltd.,  7S8  Dundas  St.,  Toronto. 
PICTURE  POST  CARDS. 

Dow    &    Lester.    Foresters    Hall    Place,    Clerk- 

enwell    Rd.,    London,   E.C. 
Gilbert   Post   Card    Co.,   54    W.    Lake   St.,   Chi- 
cago. 
Birn  Bros..  266  King  St.  W.,  Toronto.. 
Valentine  &   Sons   Publishing   Co..   Montreal. 
T.   J.   Wright  &   Sons,   Ltd.,   Blackhorse   Lane, 

Walthamstow,  London. 
Raphael    Tuck    &    Sons,    Ltd.,    9    St.    Antoine 

St.,    Montreal. 

SHEET     MUSIC. 

Anglo-Canadian    Music    Pub.    Assn.,     144    Vic- 
toria  St.,  Toronto. 
McKinley   Music   Co..   1501-15  Bast    Fifty-Fifth 
St.,   Chicago. 

STATIONERS'   SUNDRIES. 

Brown      Bros.,      Ltd.,      Wholesale      Stationers, 

Toronto. 
T'p    Copp,    Clark    Co.,    Wholesale    Stationers, 

Toronto. 
W„    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
W.     J.     Gage    &    Co.,       Wholesale       Stationers, 

Toronto. 


Wholesale    Station 
266    King    St.    W.. 


Warwick    Bros.    &    Rutter. 

ers,  Toronto. 
\.    It.    MacDougall    &    Co., 
Toronto. 
untin,    Gillies   &   Co.,    Hamilton. 

STORE    FIXTURES. 

Oscar  Onken  Co.,  2(52  Fourth  Ave.,  Cincinnati 
Ohio.. 

STEEL     WRITING     PENS. 

Tohn    Heath,    8    St.    Bride    St.,    E.C,    London. 

'links.   Wells  &   Co..   Birmingham,   Eng. 

Spencerian   Pen  Co.,  New  York. 

Rsterbrook  Pen  Co.,  Brown  Bros.,  Ltd..  Tor- 
onto,  Canadian   Representatives. 

\.  R.  MacDougall  &  Co..  266  King  St.  W.. 
Toronto. 

STENCIL     BOARDS. 

""he  M.  J.  O'Malley  Co.,  "Springfield,   Mass 
TALLY    CARDS.    DANCE    PROGRAMMES. 

The  Chas  H.  Elliott  Co.,  North  Philadelphia. 
Pa. 

''bp   Drvsdale   Co..    Chicago. 

Verdier.  Ltd..  18  Christopher  St..  London,  E.C. 

Warwick  Bros.   &   Rutter.  Toronto. 

TYPEWRITER     RIBBONS     AND     CARBONS 

"eerless   Carbon   Co.,   Toronto. 

Mittag  &  Volger.   Park   Ridge,   N.J. 

''he  A.   S.   Hustwitt  Co..  Toronto. 

T.    A.    Heale    &    Co.,    96    John    St.,    New    York. 

TOYS. 
Faudels,    Limited.   Newgate    St..    London,   Eng. 

TOY    MARBLES. 
The    M.     F.    Christensen    &    Son    Co.,    Akron 

Ohio. 
Akro  Agate  Co.,  Clarksburg,  West  Va.,  U.S. A 
WALL    PAPERS. 
'.luntons,    Ltd.,   Toronto. 
STANDARD    COMMERCIAL   PUBLICATIONS 
Jortou,    Phillips  &  Co.,   Montreal. 


Sell  2  Bottles  of  Ink 
in  Place  of  1 

"When  a  customer  asks  for  a  bottle  of  ink,  you 
generally  sell  him  black.  Before  he  goes  out. 
suggest  how  useful  he'll  find  red  ink  for  every- 
day use  in  the  office  and  home.  A  little  effort 
means  another  sale. 


An  ideal 
Red  Ink  for 
Writing  and 
Ruling. 


No.  388  Carton 


The  Carter's  Ink  Co. 


356  St.  Antoine  St. 


MONTREAL 


LOCAL   VIEW  POST  CARDS 
ADVERTISING  POST  CARDS 

IN  RUNS  OF  1000 

That's  our  specialty.  As  the  only  Post  Card 
concern  in  the  country  devoting  its  entire  effort 
and  attention  to  one-thousand  runs  we  offer  you 
unusually  satisfactory  service,  prompt  delivery 
and  best  possible  prices.  Supplied  in  Black  and 
White  Photogloss  and  in  our  rich  Autocolor. 

Send  to-day  for  samples  and  prices. 
Jobbers  wanted  everywhere. 

GILBERT  POST  CARD  CO. 

54  W.  Lake  Street 


CHICAGO 


55 


linn  K  KELLER      AND      STATIONER 


Condensed    Advertisements 


MISCELLANEOUS. 

BOOKS— ALL  OUT  OF  PRINT  BOOKS  SUP 
plied  no  matter  on  what  subject.  Write  us. 
We  can  get  you  any  book  ever  published. 
F lease  state  wants.  When  in  England  call  and 
see  our  50,000  rare  books.  Baker's  Great  Book 
shop,  14-16  John  Bright  Street.  Birmingham, 
England. 

ROBERT  H.  DODD,  FOURTH  AVE.  AND 
30th  St.,  N.  Y.  City.  Dealer  in  rare  books, 
autograph  letters,  manuscripts.  Correspond- 
ence  invited.  (tfc 

CROWLEY.  THE  MAGAZINE  MAX,  INC.,  3291 
3rd  Ave.,  N.Y.  City.  Wholesale  only.  Price 
book  on  request. 

PAYSON'S  INDELIBLE  INK.  TRADE  Sup- 
plied by  all  Leading  Wholesale  Drug  Houses 
in  the  Dominion.  Received  Highest  Award 
Medai  and  Diploma  at  Centennial,  Philadel- 
phia, 1876;  World's  Fair.  Chicago,  1893,  and 
Province  of  Quebec  Exposition,  Montreal,  1897. 

HOTEL    DIRECTORY. 


HALIFAX   HOTEL 

HALIFAX,  N.S. 


ACCOUNTANTS    AND    AUDITORS 


JENKINS  &   HARDY 

A^Kaees,  Chartered  Aocountants,  Estate    and 

Fire  Insurance  Agents. 

154  Toronto  St.  52  Oan.  Life  Bldg. 

Toronto  Montreal 


zz®3m2mmjm!!i&mmmmmmmM>mm£j 


^"Select" 

Christmas  Cards 

have  a  reputation 
for  Originality  and 
Excellence  in  Style 
and   Value. 


SAMUEL  A.    C.  TODD, 

Publisher, 
26  BOTHWELL  STREET, 
GLASGOW,     SCOTLAND. 

Tklf.c.rams  :    "YuiETiDE,    Glasgow.-' 


ajMsaMfa^^^iiyrtigwsM^jf^ai^igip 


t > 

Push    the    Line 

that  Always 

Repeats 


Once    a    stenog- 
rapher     uses 
Whitedge      Effi- 
ciency, the  question 
of  Carbon   Paper  is 
settled  with  her  for 
all    time.      The    bet- 
ter, cleaner,  more  efficient  re- 
sults   it   enables    her    to    pro- 
duce    opens     the     way     for 
continued    orders.     "Whitedge 
Efficiency"      always      repeats. 

Ask    for    simples    and    profit- 
able  dealer   proposition. 

Made      only      by      the      H.      M. 
Storms    Co.,    New     York. 

Canadian    Distributors, 

THE    A.    s.    HLSTWITT    CO., 

44   Adelaide   St.   E.,   Toronto. 

V / 


MADE  IN  CANADA 

MATTHEWS  BROS. 

LIMITED 
788  Dundas  Street  .'.  Toronto,  Canada 


OVAL  FRAMES 

For  CONVEX  and  FLAT  GLASS 

A  VERY  MUCH  BETTER  PRICE, 
BETTER  FINISH-BETTER   MAKE 


HINKS ,  WELLS  &C<? 

bijim-Mcham; 


Registered 

Before  buying  a  fresh  stock  of  pens,  get  samples  and 
prices  of  the  famous 


u 


Rob  Roy"  Pen 


the  popular  and  quick-selling  pen. 
It  is  made  of  fine  steel,  writes  easily  and  smoothly 
and  suits  almost  any  hand.  "Rob  Roy"  Pens  are 
made  in  one  of  the  best  equipped  factories  in  Bir- 
mingham, Eng. — the  home  of  the  pen-making 
industry. 

Manufactured  by  the  proprietors: 

Hinks,  Wells  &  Co.,  Birmingham,  Eng. 


PHYSICAL 
CULTURE 


The  Leading  Publication  of  its 
kind. 
Edited  by  John  Brennan. 
On  sale  the  21st  of  each  month 
from  your  News  Company.  Fully 
returnable  within  60  days.  Give 
it  a  display.  Call  your  custom 
ers'  attention  to  it  and  they  will 
not   want  to  be  without  it. 

Advertising  matter  furnished   on   request. 
PUBLISHED   BY 

PHYSICAL  CULTURE  PUBLISHING  CO. 

FLAT  IRON  BUILDING  .\  NEW  YORK 


PATENTED. 


UPTODATE  Calendar 

A  pronounced  improvement  over  any 
other  desk  calendar.  A  red  line  mechani- 
cally cancels  past  dates.  Can  be  used 
from  year  to  year  and  has  found  read} 
sale  wherever  displayed:  Made  in 
genuine  leather,  quartered  oak,  and  solid 
mahogany. 

Write  for  price-list  and  particulars. 


Double 
prongs   pre- 
vent    paper 
twisting. 
Prong 

houses   pro- 
tect fln^er^. 


IDEAL  SPECIALTIES  MAN'F'G  CORP. 


552  PEARL  STREET 


NEW  YORK.  U.S.A. 


"BUY  FROM  HOME" 


Gilt  and  Burnished  Brass 
Photo  Frames,  guaran- 
teed untarnishable. 


Call    or     Write   for    Samples 


Actual    Manufacturer*  : 

Perry,   Bevan   &    Co.,  Ltd. 

Regent   Parade 
BIRMINGHAM  ENGLAND 


BOOKSELLER      AND      STATIONER 


Procrastination  is  the  Thief 
of  Profits — 


■~\ 


If  you  are  not  making  use  of  the  prestige,  popularity  and 
sales  bringing  power  of  the  Mittag  &  Volger  Lines,  at  least 
get  the  FACTS  about  it.  There  are  points  about  this 
Quality  Line  of 

Typewriter  Ribbons  and  Carbon  Papers 

that  will  mean  good  profits  from  a  growing  volume  of 
business  for  you.    Get  the  facts  to-day. 

MITTAG    &    VOLGER,  Inc. 

Principal  Office  and  Factories  :   PARK   RIDGE,   N.J.,  U.S.A. 
BRANCHES: 

New  York.  N.Y.,  2(.l  Broadway.     Chicago,  III.,  205  \Y.  Monroe  St.      London.  7  and  s  Dyers  Hide.,  Holljorn,  E.C. 
AGENCIES — In  every  part  of  the  world  :  in  every   city  of  prominence. 


FROM  1830  TO  1915 


is  the  bright  record  of  Valentine  &  Sons.  That  we  are  still  in 
the  lead  among  Fine  Art  Publishers  is  due  to  our  long  years  of 
experience. 

Our  lines  for  1915  of  Christmas  Booklets,  Calendars,  Christmas 
Postcards,  Children's  Books,  Christmas  Accessories,  and  Novel- 
ties are  larger  and  better  than  ever,  and  we  would  request  you  to 
hold  placing  your  order  for  Season's  goods  until  our  traveller 
calls. 

Our  latest  departure  is  a  series  of  most  interesting  Games,  and 
we  recommend  every  dealer  to  get  a  sample  order  of  these  for 
immediate  delivery.  They  are  all  on  Patriotic  lines,  and  are 
proving  rapid-selling  numbers. 

The  Valentine  &  Sons  United  Publishing  Co.,  Limited 


The   largest  firm   of  its  kind   in   existence. 


444  St.  Paul  St.,  MONTREAL 


Also  TORONTO  and  WINNIPEG 


liOOKSELLER      AND      STATIONER 


I 


few  "Made-in-Canada"  Papeteries  for  Christmas   1915 

(Now   in   our  travellers'   hands) 


School  Blanks 


New  lines  will  be  shown 
shortly.  "Up  to  the  Minute" 
designs.  Values  unsur- 
passed. 

It  will  pay  you  to  see  our 
range  before  buying. 

Inks,  Mucilage  and 
Paste  may  soon  be 
shipped  without  fear 
of  frost. 


HAMILTON 


CANADA 


ANNUAL  SPRING  SALES  NUMBER 


AND 


OFFICE  EQUIPMENT  JOURNAL 


The  only  publication  in  Canada  devoted  to  the  Book,  Stationery  and  Kindred 
Trades,   and   for   thirty   years   the   recognized   authority   for   those   interests. 

MONTREAL,  701-702  Eastern  Townships  BankBldg.     TORONTO,  143-153  University  Ave.         WINNIPEG,  34  Royal  Bank  Bldg.       LONDON,  ENG.,  88  Fleet  St.,  E.C 


VOL.  XXXI. 


PUBLICATION    OFFICE:     TORONTO,     APRIL,      1915 


No.  4 


Commercial 
Safety 


»>    -.  I 


.  y^rHH  ry*<^>  »  jiiwiiw^p  lfr>>>>>>V> 


IIP! 


Ready 

to  write  and 

sectional 

view 


\ 


Sell  Others  the  Kind  of  Pen 
You  Want  to  Use  Yourself 

To  your  customers  the  best  recommendation  for  a  fountain  pen  is  the  fact  that 
you  use  it  yourself.  They  know  that  you  are  on  the  "inside" — that  you  choose  a 
pen  for  its  genuine  worth  and  good  qualities,  not  because  it  is  cheap  or  merely 
looks  fine. 

Capitalize  this — boost  your  pen  sales.  Carry  a  Sanford  &  Bennett  around  with 
you  at  all  times.  See  that  every  pen  you  sell,  stamped  with  your  name,  belongs 
to  the  line  of 

Sanford  &  Bennett  Fountain  Pens 


When  the  customer  is  before  you, 
bring  out  a  Commercial  Safety  that 
has  been  lying  loose  in  your  pocket; 
show  that  it  has  not  leaked  or  sweated ; 
demonstrate  that  it  writes  instantly, 
easily,  smoothly,  and  plainly. 

Or  show  the  Autopen  and  the  superi- 


ority and  convenience  of  the  concealed 
self-filling  device. 

Guarantee  the  rubber  reservoir  of  the 
Autopen  five  years.  Guarantee  all  the 
rest  of  the  pen  for  life — we  back  you 
up.  Bear  in  mind  that  the  gold  point 
won't  wear — it  is  tipped  with  iridium. 


Write  for  prices  and  discounts. 

SANFORD  &  BENNETT  CO.,  51-53  Maiden  Lane,  New  York 

W.  E.  COUTTS,  Canadian  Sales  Agent,  266  King  Street  West,  Toronto 


BOOKS E T,  L  E  R  ■    A  N  I )      S  T  A  T I  ( )  X  K  1 1 


NEW  GAMES 

TO  RETAIL  AT  25  CENTS 

ALL  IN  STOCK  AND 
EXCELLENT  SELLERS 


"Allied  Soldiers" 
"To  Berlin" 
1 lpperary 
"Catch  the  Kaiser" 
"Bing  Bang  to  Berlin" 


"Kitchener's  Army" 
"Who  Killed  the  Kaiser" 
"Fighting  the  Germans" 
"Allied  Cannon  Game" 
Soccer 


^T3"V7~     New   card   game  to  retail  at  50  cents,  will 
fcJ-i-     A  be  as  popular  as  "PIT." 

PATRIOTIC  CUT-OUT  CHILDREN'S  BOOKS 

Retail  at  5  cents.     Having  splendid  sale. 


PATRIOTIC  POSTCARDS 


Large  variety. 


Retail  2  for  5  cents. 


SEND  FOR  A  SAMPLE  ORDER  WITHOUT  DELAY 

The  Valentine  &  Sons  United  Pub. 

Company,  Limited 


444  St.  Paul  Street,  MONTREAL 


Also  Toronto  and  Winnipeg 


BOOKSELLER     AND     STATIONER 


A  Few  of  the  Big 
Sellers 

GOODALL'S 

ENGLISH 

PLAYING 

CARDS 


Imperial  Clubs,  Colonials 
Societys,  Salons 


AUBREY  HURST 

32  Front  Street  West,      TORONTO 
1 


BOOKSELLER      AND      STATIONER 


BROWN  BROS., 

LIMITED 

Wholesale  and  Manufacturing  Stationers 
Paper  Dealers,  Etc. 

SIMCOE  AND  PEARL  STREETS,  TORONTO 

DEPARTMENTS 
SPECIALTIES 

Account  and  Blank  Books 

Loose-Leaf  Ledgers  and  Binders 

Fine  Leather  Goods,  Bags,  etc. 

Memorandum  and  Price  Books 

Stationery  and  Office  Supplies 

Writing  and  Book  Papers 

Bond,  Linen  and  Ledger  Papers 

Blotting,  Tissue  and  Cover  Papers 

Office  and  Pocket  Diaries 

l-P  Memo  and  Price  Books 

Fountain  and  Stylo  Pens 

Steel  Pens,  Holders,  Pencils,  etc. 

Inkstands,  Wood  Base — 

Our  own  make 

Bookbinders'  Leather,  Cloth,  etc. 

Printers'  Supplies,  Paper,  Cards, 

etc.,  etc. 

WE  AIM   TO    HAVE  THE   MOST 

COMPLETE  STATIONERY  HOUSE 

IN  THE  DOMINION. 

ESTABLISHED  IN  TORONTO  70  YEARS 


Lewis  Bros.,  Montreal, 
Ordered  5,000  Loose- 
Leaf  Binders  from  us 


After  the  whole  quantity  had  been 
delivered  they  wrote  us  that  they 
were 

Perfectly  Satisfied 

No  matter  how  large  or  howT  small 
YOUR  order  may  be  we  can  give 
you  the  same  satisfaction. 

Loose-Leaf  Binders 

You  can  build  up  good  business  with  this 
line.  We  have  separate  systems  for  differ- 
ent trades  and  professions.  Get  after  the 
Doctors,  Dentists  and  Storekeepers.  Write 
for  information  as  to  how  to  go  about  it. 

Blank  Books 

Our  line  is  complete  and  our  prices  are 
right.    You  should  investigate  this. 

Typewriter  Papers 

There  is  good  money  in  this  line  if  it  is 
worked  right,  but  you  must  have  proper 
goods.  Ours  will  fill  the  bill  and  pave  the 
way  to  bigger  profits. 


-rfy.Dati&n 


Montreal 


Toronto 


Winnipeg 


BOOKSELLER  AND   STATIONER 


UNQUESTIONABLY 

the  most  dependable  blotting  for 
every  purpose  and  use.  Made 
in  the  largest  and  best  equipped 
mills  in  the  world  devoted  to  the 
production  of  blotting  papers 
exclusively.  Liberal  samples 
free  without  obligation.  Write 
for  yours  to-day. 

THE  ALBEMARLE  PAPER 
MFG.  COMPANY,  VSSSS. 

BROWN  BROS.  LIMITED,  TORONTO 

Canadian   Selling   Agents 


World  Blotting 


15  OOK  SELLER      AND      STATIONER 


j 


"ON  EARTH  PEACE,  GOOD 
WILL  TOWARD  MEN" 

This  is  the  message  that  Christmas  brings — and  Christmas 
Cards  are  the  medium  through  which  it  circulates. 

We  Are  Rich 

in  the  experience  that  counts,  when  your  Christmas  card  order  is  under  consid- 
eration. 

Our  fifteen  years' concentration  on  Christmas  card  designing  has  given  us  the 
right  idea — If  you  have  not  placed  your  order  let  us  have  the  opportunity  of 
sending  you  samples.  If  you  know  our  lines,  give  us  your  order  to  fill  for 
whatever  amount  you  want  to  order.  Other  firms  do  this  with  great  success. 
Give  us  a  trial. 

Don't  put  off  ordering  until  later.  The  shipping  is  such  that  you 
won't  get  your  goods,  and  will  miss  the  profit  that  Xmas  Cards 
always  bring  in. 

Your  order  can  be  made  up  from  following  series :  $6 .  00,  $7  .  20.  $9 .  00.  $10  .  80,  $12  .  00  and  $15 .  00 

Canadian  designs,  local  view  booklets  of  all  cities.  8 

National   scenery,   coats-of-arms,   emblematic   de-  Boxed  celluloid  cards,  boxed  singly,  $2.40,  $3.00, 

signs,  die-stamped  Xmas  cards,  Autograph  Xmas  $3.60  doz.  boxes. 

Stationery. 

Cards,  $3.00  per  100  to  $15.00  per  100      Auto-  Regular    celluloids.    $1.50.    $3.00,    $3.60,    $4.80. 

graph  Boxes.  $1.50  Doz.  to  $4.80  Doz.  (6  and  6).  $7.20,  $0.00,  $10.80,  $15.00,  $28.80  gross  cards. 

Calendars,  $1.25  Doz.  to  $18.00  Doz.  Xmag  ^    New   Ye&r   post   ^^   $g  00     $?  5Q 

E.  W.  Savory,  Ltd.,  Calendars  and  Xmas  Cards.  *10-00"  *15-00  ™d  ^M  Per  thouSa nd" 

Autograph  Xma^ Stationery  Novelties-Dominion  Bi    h,        p        c    ^    new   u  ■    t   received 

series,  (  l.fton  series  and  Anglo-American  series.  $?  -()    $1()  ()()    M  -  0()  afld  $25 M      '   thou,and. 

Xmas  cards,  60c  doz.  to  $2.40  doz.     Autograph 

stationery,  $1.50  doz.  boxes  to  $12.00  doz.  boxes.  Patriotic  Post  Cards,  $15.00  and  $25.00  per  thous- 

^.  ,.  '■    .        „  _  and.    Patriotic  Buttons  and' Flags,  all  new  designs. 

Diamond   Series — Boxed  Xmas   Booklets,   $15.00 

gross  boxes  to  $36.00  grass  boxes.     Boxed  auto-  Xmas  Tags  and  Seals  to  sell  at  5c.  package,  10c. 

graph  stationery.  $1.50  doz.  boxes  to  $3.60  doz.  package   and   15c.   package.     Cabinets  Tags  and 

boxes.      Regular   Xmas    Booklets.    $1.50.    $3.60.  Seals,  $3.25  and  $4.50  per  cabinet  of  100  packets. 

Put  the  worry  onto  us — How  much  ? 

MENZIES  &  COMPANY,  LIMITED 

439  KING  STREET  WEST  V   .  v  TORONTO,  CANADA 


t/My//////////MWyW^^^^ 


4 


15  ()  OK  SELLER      AND      STATIONER 


^<w^^^/^^^^^ 


Kill  Your  Complaint 
Department 

Is  it  not  a  fact  that  customers  are  unreasonable  enough  to  leave  the  water  in  their 
paste  jar  until  it  becomes  putrid  or  else  leave  their  bulk  paste  jar  and  mucilage 
exposed  for  so  long  that  it  dries  up  or  goes  bad — and  then  complain  to  you  about 
the  quality  of  your  paste  or  mucilage  as  the  case  may  be? 

Now  Read  This:  It  Is  Good! 

Glucine,  our  famous  liquid  adhesive,  never  goes  bad,  never  dries  up,  has  no  odor,  no 
matter  how  long  you  may  expose  it. 

The  25  cent  and  50  cent  size  has  a  Cap  and  Brush  and  can  be  filled  again  and  again 
from  the  quart  jar,  thus  saving  you  the  price  of  a  paste  pot. 

50  per  cent,  off  to  the  trade  in  gross  quantities. 

We  guarantee  all  this — Your  money  back  if  not  as  represented. 

It  is  our  fault  if  everyone  hasn't  heard  about  Glucine — It  is  to  your  interest  to  try  an 
order,  and  give  your  customers  an  article  about  which  they  can't  complain. 

Never  mind  the  imitations.  Glucine  was  first — and  it  is 
best. 

LYONS  BANK 
WAX 

is  the  standard  of  quality  in  England.  We  can  give  you 
Sealing  Wax  at  all  prices  from  8c  per  lb.  to  75c.  lb. 

Perfumed  Wax,  5  stick,  flat  shape,  $1.50  doz.  boxes.  Perf. 
Wax,  3  stick,  square,  $1.50  doz.  boxes.  6  stick,  stick 
square,  $3.00  doz.  boxes. 

Lyons  Blueblack  Ink,  Scarlet  Ink,  Endorsing  Ink,  Stamp 
Pads,  etc.,  etc. 

YOU  CAN  ALWAYS  SELL  THESE  LINES.      LET 
US  FILL  YOUR  SPRING  ORDER  NOW,  PLEASE. 


MENZIES  &  COMPANY,  LIMITED 

439  KING  STREET  WEST  v  TORONTO,  ONTARIO 

Sole  Canadian  Agents  Lyons  Ink  Limited,  Manchester,  England 
————————______ __ _____________________ _ ___________________________^_______________ 


HOOK SELLER   AND   STATIONER 


ZSMM^mMMMMZwrn^gm  a^ig  sy  :v-' 7  .^'im^  3. »:  ire  331. 


DeTUXe,  Ring  Books 


Simply  Press  the 
Trigger  to  Open 
AD  the  Rings*.      / 


TO  CANADIAN  DEALERS— We  have  an  attractive 
proposition  for  you.  If  you  are  now  buying  ring 
books  through  jobbing  houses,  write  us  for  full 
details.  It  will  mean  more  business  and  larger 
profit  for  you. 


Give  your  customers  the  best  and  most 
attractive  ring  book  and  watch  your 
business  grow.  Note  the  following  dis- 
tinctive features: 

OVAL  WIRE  RINGS— Do  not  cut  through  the  sheets 
like  round  rings. 

ARCH-SHAPED  RINGS— Prevent  stacking  and  buck- 
ling of  sheets  on  ring.  Safeguards  tearing  and 
wearing. 

AUTOMATIC  OPENERS— Touch  the  triggers  and  all 
the  rings  open.  Show  it  to  your  trade  and  let 
them  judge. 

BLACK   SKIVER  LINING,  IMPRINT  IN  GOLD  — 

Black  linings  look  better  and  wear  better.     Your 
imprint  in  gold  on  quantity  orders. 


M.a..»a       WILSON-JONES  LOOSE  LEAF  CO.    CH,CAGO 


Guaranteed   by 


NEW  YORK 


a    _  ■ „ m 


LOCAL   VIEW  POST  CARDS 
ADVERTISING  POST  CARDS 

IN  RUNS  OF  1000 

That's  our  specialty.  As  the  only  Post  Card 
concern  in  the  country  devoting  its  entire  effort 
and  attention  to  one-thousand  runs  we  offer  you 
unusually  satisfactory  service,  prompt  delivery 
and  best  possible  prices.  Supplied  in  Black  and 
White  Photogloss  and  in  our  rich  Autocolor. 

Send  to-day  for  samples  and  prices. 
Jobbers  wanted  everywhere. 

GILBERT  POST  CARD  CO. 

54  W.  Lake  Street 


CHICAGO 


Increase  Your  Profits 

Focusing  attention  on  10c 
bottles  of  ink.  With  a  little 
care  the  4  oz.  squares  of 

CARTER'S 

Koal 

Black 

Ink 

may  be  sold  as 
readily  as  you 
have  formerly  dis- 
posed of  the  2  oz. 
squares.  Change  the  unit  purchase  of  ink  from 
a  nickel  to  a  dime  and  your  profits  rise  rapidly. 

The  Carter's  Ink  Co. 

356  St.  Antoine  St.  V  MONTREAL 


No.  78.     4  oz.  Square 


BOOKSELLER      AND      STATION  Kit 


yjy///////?//y//////////y/////////////s/rs/^^^ 


v.w/>////w//w/MW//w;;wwwww//w;w////w//».w//w////;///w^ 

"THE  FINEST  IN  THE  TRADE" 

COPP,  CLARK  COVERS 

In  the  illustration  on  this  page  are  included  six  of  the  particularly  fine  designs  which  characterize  this  year's  show- 
ing in  the  C.C.C.  line  of  exercise  book  and  scribbler  covers.  As  usual,  they  are  meritorious,  not  only  judged  from 
the  artistic  viewpoint,  but  also  in  the  quantity  and  quality  of  the  paper  inside  the  covers. 


"THE  MUSIC  MAS- 
TER" 

A  picture  worthy  of 
a  frame.  This  will 
have  a  wide  appeal. 


HIS  MAJESTY'S 
FLAGSHIP  "THE 
IRON  DUKE" 

A  fine  picture  of  one 
of  Britain 's  bulwarks. 


"BOY  SCOUTS" 

A  human  interest  pic- 
ture that  will  appeal 
strongly  to  boys. 


"CHILDREN  OF 
THE  SEA." 

Another  picture  of 
artistic  merit  that 
will  give  it  a  good 
place  as  a  trade  win- 
ner. 


"IN  HONOUR 
BOUND" 

This  effective  group- 
ing of  the  flags  of  the 
Allies  on  School  Ex- 
ercise and  Scribbling 
Books  will  help  deal- 
ers to  cash  in  on  war 
interest. 


•SCOTCH  COLLIE" 

This  is  an  ideal  sub- 
ject for  the  purpose 
to  which  it  has  been 
devoted.  This  book 
will'  be  a  "  best  sell- 


Other  new  covers  include  the  following  pictures:  "The  Lion,"   "Just   Dogs,"   "Peaceful   Scenes,"  "Floral  Beau- 
ties," "New  Joy,"  "Winning  the  Victoria  Cross,"  and  "The  Royal,"  with  pictures  of  the  King  and  Queen. 
These  in  addition  to  the  many  designs  previously  shown  which  continue  in  strong  demand. 
When  the  Copp,  Clark  travelers  show  you  this  year's  covers  your  opinion  will  accord  with  the  heading  of  this  page. 

THE  COPP,  CLARK  CO.,  Limited,  517  Wellington  St.  W.,  Toronto 


r ///////////////////////////////////////////////'/////////////////////////////////////////////,, <^^ 


BOOKSELLER   AND   STATIONER 


SELL  A  TAG  WHICH  WILL 

"STAY   ON" 


In  the  photograph  below, 
you    see  a 


STRENGTH 


GOOD  ' 
WRITING 
SURFACE 


a 


P  Quality" 
Tag 


with  the  outer  skin  torn  off. 
Notice  the  thousands  of  in- 
terwoven rope  fibres.  They 
are  the  "muscles"  of  the  tag. 
They  make  it  strong. 


FULL  COUNT 


CAREFUL 
INSPECTION 


F^  AMERICAN 


When  your  customer  wants  a  thousand  tags,  give  him 


a 


P  Quality"  All  Rope 


There  is  more  service  in  them  for  him.       There  is  more  profit  in  them  for  you. 

If  you  want  a  few  samples,    let  us  knoiv 

THE     TAG      M AK  ERS 

TORONTO,  160  Richmond  St.  West  WINNIPEG,  504  Notre  Dame  Investment  Bldg. 

BOSTON                             NEW  YORK  NEW  YORK                                 PHILADELPHIA 

15  John  Street  5th  Ave.  and  26th  Street 

CHICAGO  ,                           ST.   LOUIS 

62  East  Randolph  Street  905  Locust  Street 


'  26  Franklin  Street 


1007  Chestnut  Street 


J 


BO OK SELLER      AND      STATIONER 


;'iimHKm^aMyjiMiK2?i^^ 


MONTHLY  STATEMENTS 

Itemized  to  date  and  READY 
ON  DEMAND. 

Every    Business    Man    in    your 
city  should   use   our 

Duplicate  Statement 
System 

Ledger  and  Statements  combined  in 
one  neat,  compact  loose-leaf  binder. 

Saves  time,  stops  leaks  and   avoids 
disputes. 

Simplifies  Bookkeeping  by  reducing 
labor  50%. 

Let  ns  submit  samples  and  tell  you 
how  to  sell  them. 

SMITH,  DAVIDSON  &  WRIGHT 

LIMITED 

Manufacturing  Stationers  and  Paper  Dealers 

VANCOUVER  and  VICTORIA,  B.C. 


EsterbrooK 


.<-v 


Pens 

\  250 
styles 


<&. 


0. 


Ask 

your 

stationer 

Esterbrook's 

Relief  No.  314 

^    is  an  extraordin- 
ary   pen    that    ad- 
justs   itself   to    any 
desired  slant  and  writes 
smoother    than    the    old 
Dse  quill.    Made  of  special 
alloyed    metal  —  won't    corrode 
-and  finished  like  a  gold  pen. 

SFNO       1  flp       'or  useful    mela'   D°x   containing  12  of  our  most 
hJLfllLr        1  vt.     popular  pens,  including    the   famous   Falcon  048. 


New   York 


Write  for  illustrated  booklet. 

Esterbrook  Pen  Mfg.  Co. 


Camden.   N.J. 


BROWN  BROS.  LIMITED,  Canadian  Aeents,  Toronto 


JUST  OUT 


TIPPERARY 

PUZZLE 

EVERYBODY'S   DOING  IT 


DIRECTIONS— The  three  balls  represent  Soldiers  la   a     "rftENCH        Eacb 

I.    l„    ,.„    ■■fldllf    trm-lin,-      <I,II\E    THIIIH    lill     THE     I.RTTftllS Wllilf     I  tlf 

first  travels,  f lie  others  MUST  IIKMAIN  IN  THE  TRENCH. While  the  Second 
travels,  the  tlrst  MUST  IIKMAIN  HOME  anil  the  third  MUST  STAV  IN  THE 
TRENCH  While  the  third  travels,  the  others  MUST  REMAIN  HOME.  IF 
ANY  SOLDIER  NOT  TRAVELING,  LEAVES  HIS  POSITION,  HE  MUST 
UE  BROUGHT  HACK  BEFORE  THE  OTHER  CONTINUES  HIS  TRIP 
Registration   Pending     Grueo  Sales  Co..  Mfrs..   N    Y 


2/3  ACTUAL  SIZE 

BIGGEST   10c.   HIT   OF  THE  SEASON 

TIMELY— FASCINATING 

Order  through  your  jobber  NOW. 
JOBBERS — prices  on  application. 

GRUEN  SALES  COMPANY 


120  WEST  32d  STREET 


NEW  YORK  CITY 


Red 


108 

Sheets 


Standard 

Wright 


(M¥ttttiT|I 


Stationers  and  Dealers,  write  for  Catalogue  and  Terms. 

Caribonum  Company,  Limited 

54   Wellington  Street  East,  Toronto 


BOOKSELLER      AND      STATIONER 


^ 


SECTIONAL  VIEW  NO.  51 

Showing  How  Ioks'land  Closes  Air-Tight — Like  Cork  io  Bottle 


4th.      No  funnels  above  top  surface  of  well 
never  spurts  out. 

5th,  Pen  is  dipped  to  a  uniform  depth — no  over- 
loaded pens,  causing  ink  blots. 

6th.  Requires  filling  once  in  two  to  six  months  of 
actual  use.  Other  stands  require  filling  52  times  a 
year. 

7th.     Requires  cleaning  inside,  once  a  year. 

8th.      Saves  pen  points — no  corroded  ink. 


How  many  of  your  customers  would 

ask  more  than  they  get  in 

the  Sengbusch? 

Sengbusch  superiorities   mean  more  and 
better  satisfied  customers 

1st.     Always  gives  clean,  fresh  ink  — -  inkstand  closes  air-tight  — 
(same  as  cork  in  bottle). 

2nd.      Absolutely  no  evaporation  of  ink — saves  75%  of  ink  bills. 

3rd.      Can  be  maintained  on  the  desk  of  the  budest  clerk  with  only 
8  oz.  of  ink  during  the  year— 12%  cents.    THINK  IT  OVER. 

ink      9th.      Prevents  evaporation  of  red  ink,  and  works 
perfectly  with  copying  ink. 
10th.     Saves  time  and  trouble. 

Hundreds  of  business  houses  have  equipped  their 
entire  staff  with  Sengbusch  Inkstands.  Our  exten- 
sive advertising  is  developing  business  along  this  line 
for  you  all  the  time.  Liberal  discounts  allowed. 
Selling  aids  supplied  free,  together  with  special 
Canadian  catalogues  having  your  own  imprint. 
Write  to-day — sure. 


^ 


The  Sengbusch  Self-Closing  Inkstand  Co.,  200  Stroh  Building,  Milwaukee,  Wis. 


r/w/w;>/W/W/^^^^^ 


Don't 
when 


think 
trade 


you  can  jump  m 
begins  to  boom 
ana  head  orr  the  man  who 
stuck  to  his  advertising  guns. 
It  cannot  be  done,  the  other 
fellow  has  too  big  a  handicap. 


Y//?//?///r/w/f/////w//7/r//r^^^ 


10 


BOOKSELLER      AND      STATIONER 


REPEAT  ORDERS  MAKE  BUSINESS  PAY 


*  HOW  TO  GET  THEM 


The  discerning'  dealer  knows  that  when  he  selects  goods  for  sale  in  his  store  the  most  profitable  for  him  to  stock  is  the 
variety  that  will  bring-  his  customers  back  again.  If  quality  and  value  are  not  clearly  manifested  the  customer's  next 
purchase  may  be  made  at  another  store.  The  wise  merchant  strives  to  cultivate  repeat  orders  by  giving  his  customers 
goods  that  so  thoroughly  satisfies  them  that  they  will  take  no  chances  in  going  elsewhere  when  they  can  get  exactly  the 
same  goods  they  had  before.     That  is  the  class  in  which  are  included  the  goods  described  on  this  page. 


The  Standard  Omega  Dust- 
less  Crayon  is  as  nearly  dust- 
less  as  it  is>  possible  to 
produce  crayons.  It  is  uu 
questionably  the  acme  of 
quality,  and  the  prices  which 
we  are  able  to  quote  will  en- 
able dealers  to  successfully 
bid  for  school  contracts  and 
to  add  to  their  profits  in  the 
regular  sale  of  dustless  cray- 
ons. 

Standard      Omega     Dustless 

Crayons  are  the  kind  that 
bring  repeat  orders.  This 
crayon  makes  a  soft,  clear 
mark,  erases  easily,  and,  be- 
ing free  from  grit,  will  not 
scratch  the  board  nor  glaze. 
Cleanest  to  handle  and  the 
most  economical  crayon  made. 
A  25  gross  case  of  Omega 
goes  as  far  as  100  gross  of 
common  chalk  crayon,  but 
costs  less  than  half  as  much. 

Emphasize  these  merits  and 
the  hygienic  qualities  of 
STANDARD  OMEGA  DUST- 
INESS —  there  is  positively 
nothing    injurious    in    them. 


e  <>  ^  ee  «e<2e's:?t 


ARTIST'S  CRAYONS. 

1SSOHTED  COLORS 

MADE  BT 

THF  STANDARD  CRAYON  MTS.  CO. 
A7SVRR.S  MASS.  U  S  A 


"(HAVEL"  now  comes  in 
boxeS'Ol  eight  assorted  colors, 
providing  the  trade  with  a 
box  of  crayons  of  outstanding 
merit    for  all  school   uses. 

The  "Arte.  Pastel"  box  of 
seven  assorted  colors  in  the 
five-eeu'l  size,  and  eight  as- 
Borted  larger  crayons  in  the 
ton  rent  size,  are  ideal  for 
advanced  color  work,  for 
drawing  on  paper,  and  for 
blackboard  use.  The  quality 
of  the  crayons  described  in 
the  foregoing  is  unexcelled, 
such  as  to  warrant  the  most 
extensive  sales  development 
activity  on  the  part  of  the 
dealer  who  can  challenge  com- 
parison when  approaching 
school  teachers,  School  Boards 
or  other  large  users,  resting 
safe  in  the  assurance  that 
these  crayons  will  come 
through  "with  honors"  in  all 
tests. 


These  crayons  mark  freely. 


'CREST  LIGHT"  CRAYONS 

The  colors  are  brilliant  and  do  not  smear,  thus  the  old  objections  to  hydraulic  pressed 
crayons  are  overcome.     The  very  nature  of  the  manufacture  of  these  crayons  makes  them  most  durable.     The  usual 
rub  and  blur  of  wyax  crayons  is  entirely  obviated,  keeping  both  paper  and  hands  perfectly  clean. 
MADE  IN  DANVERS,  MASS.,  BY  THE  STANDARD  CRAYON  CO. 


MEMOS 


A  Line  That 
SELLS 

The  most  compact,  dur- 
able memo  made.  Three 
rings  in  end  open,  six 
rings  in  side  open 
memos.  Made  in  all 
styles,  including  our 
"Kut  Plush." 

Standardized   sizes, 
punchings  and  rulings. 


Solid   oval 

rings, 

reducing 

wear  on 

sheets  to  a 

minimum. 

The  best 

selling 

book 

made. 

Complete 

Stock 

in  Toronto 


Made  by  the  TrusseLl  Mfg.  Co.,  Poughkeepsie,  N.Y. 


HOLMAN  ALBUMS  FOR  PHOTOGRAPHS 

With  the  approach  of  the  picture-taking  months,  an  army 
of  Amateur  photographers  will  be  prospective  customers 
for  Holman  Albums — the  line  that  excels  not  only  in 
appearance  but  in  quality,  too. 

THE  PROFITS  ARE  LIBERAL 

Various  sizes  from  5a/2  x  7  inches  to  11  x  14  inches. 
Loose-leaf,   iaeed    tubular,    extensible    back,   Flexible   and 
Flat  opening,  Black  carbon  leaves.     Extra  leaves  obtain- 
able. 


Black  Cloth  Covers 

Have  the  traveler  show  you  the  complete  range  of  these 
Albums — bound  in  paper,  cloth,  imitation  leather  and 
genuine  leather. 

Complete  Stock  in  Toronto. 


A.  R.  MacDOUGALL  &  CO. 


CANADIAN  REPRESENTATIVES 

266  KING   ST.  WEST,   TORONTO,  ONTARIO 


11 


BOOKSELLER      AND      STATIONER 


You  Can  Sell  More  Dolls  When  You  Display  Them  Right 
The  Right  Way  is  THE  BUTLER  WAY 

BUTLER  DOLL  STANDS 

show  the  dolls  off  in  such  a  way    that  they   cannot   fail  to  attract  the  eye 
of  both  the  child  and  its  parents. 

Made   in   Six   Sizes  for   dolls   from   3',    in.   to  42   in.   in   height. 

FOR  SALE  BY  JOBBERS 

Manufactured  by 

BUTLER  DOLL  STAND  COMPANY 

29^    North  Jefferson   Street,   CHICAGO 


THE  TOY  AND  FANCY  GOODS  TRADER 

THE  PAPER  THAT  GETS  RESULTS 

No  Canadian  store  should  be  without  a  copy.     Brim  full  with  trade  information, 
items  of  interest    and   articles  of  considerable  help  to  you  in   your    business. 


SUBSCRIBE 
TO-DAY 


Per  Year 


$1.25 


Post  Free 


SEND  FOR 
SPECIMEN  COPY 


The  Toy  and  Fancy  Goods  Trader,  40-43  Fleet  Street,  London,  E.C. 


THIS 
CASE 

IN 
YOUR 
STORE 


STOCKED 
WITH 


FOUNTAIN 
PENS 


will  help  you  to  sell  more  pens  and  will  add  to  the  interest  and  attractiveness  of  your 
store.    It  will  prove  a  silent  salesman,  with  no  salary  to  be  charged  against  sales. 

SWAN  PENS  SHOW  GOOD  PROFITS. 

Thousands  of  retailers  have  proved  the  advantage  of  featuring  Swan  Pens,  which  are  made  in  all  sizes,  in 
■standard  and  safety  types,  and' with  points  to  suit  every  hand.    Write  for  terms  and  catalogue. 

MABIE,  TODD   &  CO.,  Makers,  243  College  Street,  Toronto,  AndNelLY:rra„Pdachicarosels 


BOOKSELLER      AND      STATIONER 


PATRIOTIC  PICTURES  AND  POSTCARDS 

POPULAR  AND  PROFITABLE 


War 
Pictures 

Sepia  reproductions  of  these 
notables: 

Kitchener,  French,  Jellieoe. 

Mat  18  x  24.  Picture  itself 
11  x  25.     Retail  at  25c. 

Smaller  sizes  to  sell  at  10c 
— still  smaller  at  5c  retail, 
comprising     the     following: 

Kitchener,  French,  Jellieoe, 
Smith-Dorrien  and  King 
Albert. 

DOMINION  VIEWS. 

As  used  in  Dominion  Series 
of  Greeting  Cards,  repro- 
duced in  sepia  and  mounted 
to  retail  at  5c  each. 

PATRIOTIC  POSTER 
STAMPS. 

With  views  of  war  notables. 

PATRIOTIC  NOTEPAPER 

With  reprodui  tions  of  the 
Canadian  :lag  and  flags  of 
the  Allies  —  envelopes  to 
match. 


Reduced  Illustration  of  Giant  Postcard.     Actual  size  is  6  x  S  inches. 


War 
Postcards 


GIANT  POSTCARDS. 

See  reduced  illustration  on 
this  page.  Other  cards  show 
different  men  prominent  in 
the  great  European  conflict. 
They  sell  at  5c  each. 

PATRIOTIC  POST  CARDS. 

six  in  a  packet,  to  sell  at 
25c,  showing  the  British 
military  leaders,  types  of 
the  Territorial  and  British 
Sailor,  reproduced  on  a 
background  showing  the 
Union  Jack  in  striking  ef- 
fect. 

THE  ALLIES'  EXCUR- 
SION TICKET 

' '  from  Great  Britain  to  the 
Imperial  Palace,  Berlin."  A 
novel  appeal  for  enlistment 
and  a  ready  seller  at  5c. 

THE  COLONEL'S  HAT. 

A  novelty  for  the  nipper. 

THE  LATEST  ARRIVALS 
—PRO  PATRIA  POST- 
CARDS. 

Flags  of  the  Allies  in  most 
pleasing  reproductions,  four 
designs.  Sure  to  move  out 
quickly — a  line  to  feature 
strongly.  Be  first  with  them 
in  your  town. 


Here  is  a  proposition  that  will  surely  appeal  to  the  keen  business  sense  of  the  alert  mer- 
chant. Scan  carefully  these  particulars  about  lines  of  greeting  cards  specially  prepared 
for  localization  by  including  names  of  any  town  or  to  take  local  views.  Get  a  full  range 
of  these  and  push  them  hard.     The  ready  response  to  your  efforts  will  please  you  mightily. 

HERALDIC  SERIES  LOCALIZED  SERIES  IN  CABINETS 

Booklets    with   -perfect   imitation    of    birch    barb,    introducing-    the  XilllK'  °*  any  town  die-stamped  in  gold  on  every  card., 

shield  of  any  province,  and  marne  of  any  town,  printed  below  the  N>  ^Cabinet  728  cards  to  sell  at  5c  to  25c  each,  properly  assort- 

,.  V1       »„«„«„  rl     ■          .              ,          ,  .      .         .    .,     ,ti   ,     „           .  od,  total  value  retail  iRTO.30,  cost  to  dealer  $37— 'profit  $42.30.    . 

shield.     Artistic  designs  in  great  variety  to  retail  at  5c  to  2oc  each.  ..      „     _  .  .          ,„.,        y  ■               ,,     .  _     .       ■             *   i_*_i  _«<..,•!  L„i„„ 

„.    .   .          _    .             *        „     *  -.        *.*»',              .*,  No-  2— Caibinet  403  cards  to  sell  at  5e  to  20c  each,  total  retail  value 

Christmas  Letters— To  sell  at  50c  a  box  of  6  sheets  with  envelopes  $40.95.   cost  to  dealer  $18.50— profit  $22.45. 

to   match,   with    coat    of  arms   of   any    province   and    name   of   any  Cabinets  are  free  and   have  separate  trays  for  cards  of  each  price, 
town. 

BOOKLETS  IN  CABINETS 

IMPERIAL  SERIES  ioos  cards    to    retail   5c   to   25c  each. 

Folders  put  up  in  boxes  especially  designed  for  localizing,  intro-  Case  produces   $129.60 

during  the  Maple  Leaf,  Beaver  and   Canadian   flag.     Name  of  any  Costs  dealer  62.20 

town   reproduced  even  in  small  quantities.  Profit                                                                            $  67  40 

Five  drawers  in  case  made  of  Pollard  Oak,  unbreakable  and  fitted 
j/-\p»j     l/irui   r  FTTFRS  with   removable  nests  for  cards.     Can   be  used  for  birthday  cards, 

laj^/yl.    vilyv    lci  ilro  wedding  cards,  etc.,  when   Christmas  season  is  over. 

Boxes  of  6  sheets  and  envelopes  to  match  reproducing  any  photo-        Thc  case  is  free  with   the  wm  eard(j  ag  „uoted   givinB  tlu.  (l<.i,l,.r 
graph — 4  lines,  2  at  50c  retail  and  2  at  75c  retail.  107%  profit. 


LONDON        NEW  YORK 


BIRN  BROS. 


SYDNEY        TORONTO 


A.  R.  MacDOUGALL  &  CO., 


CANADIAN  REPRESENTATIVES 

266  KING  ST.  WEST,  TORONTO,  ONTARIO 


13 


BOOKSELLER     AND     STATIONER 


w/////////////////^^^^^ 

fc 


Don't  Fail  to  See  Our 

Annual  Import  Display 
of  Fancy  Goods,  Dolls, 
Toys,  Chinaware,  Etc. 


on  Exhibition,  April  and  May,  at  our  sample 
rooms,  468  to  474  King  St.  West,  Toronto. 
Appointments  now  being  arranged. 

WRITE  US  NOW. 


A  Few  Special  Import 
Features: 

Many  new  lines  of  Toys  and  Fancy  Goods 
from  England,  France,  Japan,  United  States 
and  Canada.  Baby  Dolls  with  glass  sleeping 
eyes.  Celluloid  Dolls,  Bears,  Stuffed  Toys, 
Mechanical  Toys,  Mechanical  Trains,  Blocks, 
Games,  Children's  Tea  Sets,  Picture  Books, 
Christmas  Cards  and  Decorations,  Table 
Trays,  Smoker  Sets,  Fancy  Brass  Presentation 
Goods,  Toilet  Cases,  Ebony  Goods,  Colonial 
Ivory  Goods,  in  Mirrors,  Brushes,  Manicure 
Pieces,  etc. 

Hundreds  of  other  lines  in  addition  to  our 
usual  staple  lines  of  Druggists'  and  Tobacco- 
nists' Sundries,  Stationery,  etc. 


Get  the  New  1915 
Catalogue 

of  Spring  and  Summer  lines 

Baseball  Goods 

Tennis  Goods 

Sporting  Goods  of  all  kinds 

Hammocks 

Lawn  Bowls 

Croquet 

Rubber  Balls 

Children's  Pails  and  Shovels 

Skipping  Ropes 

Sail  Boats 

Dolls' Go-Carts 

Children's  Wagons 

Chinese  Lanterns 

Flags  and  Pennants 

Decoration  Goods 

Tov  Pistols,  Horns,  etc. 


The  Fancy  Goods  Company  of  Canada,  Limited 

468  to  474  King  Street  West,  Toronto 


^Z282ZZZE^^^^&m2^Z^E&m^^EEZ^m2&ZE&&^ZEZmsm2&im2EESE2^^&2^m^Z2^^ZZ^^ZEB^^m 


14 


BOOKSELLER     AND     STATIONER 


1     VENUS 

I       TPENCILS 

I  ft                                                                 PZRrJCCT 

EtHn      1-T*  ^  ''"'  technical  man,  archi- 
■T    tect,  engineer,  or  draughts- 

man, a  good  pencil  is  an  im- 
portant part  of  his  equipment. 

VENUS  DRAWING  PENCILS 

Venus  Pencils,  made  in  17  degrees 
(6B  softest  to  9H  hardest),  perfectly 
graded    and   absolutely   uniform   in 
quality,  meet  every  technical  require- 
ment. 

VENUS  COPYING  PENCILS 

Venus  Pencils  are  also  made  in  two 
copying   degrees    (Venus    Copying) 
for  use  in  billing,  copying  and  mani- 
folding. 

VELVET  PENCILS 

For  the  accountant,  clerk,  and  office 
man  the  Velvet    5c    Pencil  answers 
every  demand,    wears    down  to  the 
very  last    inch,    and    has  a  Velvet 
Rubber  Tip. 

MILO  RUBBER  BANDS 

1  Vel 

IP 

E 

^'e  also  make  a  specialty  of  high- 
grade  penholders,   erasers,   and  Milo 
Rubber  Bands.    Milo  Rubber  Bands 
are  made  from  the  very  finest  Para 
Rubber,     and    are    unconditionally 
guaranteed  for  five  years. 

Samples  of  the  above  will  be  fur- 
nished on  request. 

Now   is   a   good   time   to   look 
over    your    stock    of    pencils, 
penholders,  erasers,  and  rubber 
bands,   and   fill   in   the   vacant 
»•                    numbers. 

Instruct    your    clerks    to    sug- 
gest to  customers  to  "buy  by 
the  box."     It  is  just  as  easy 
-  nd    means   much    more    profit 
to  you. 

American  Lead  Pencil  Co. 

220  Fifth  Ave.,  New  York 

\..     -                                 (and  Clapton*  London,  England) 

PUBLISHERS  OF 

PRIVATE  CHRISTMAS 
GREETING  CARDS 


Up-To-Date  Designs 
Quality 


Price  and 


Service 


Sample  books  sent  on 
application. 

Write  to-day  for  particulars 
of  the   line    and    discounts. 


Packard  Brothers 

329  Craig  St.  West  MONTREAL 


15 


15  00  Iv  SELLER   AND   STATIONER 


Mucilages  and  Paste 
are  Made  in  Canada 


Catalogues  mailed  to  the  trade  on  request. 


Canadian  Factory    and   Offices    at 


9-11-13  Davenport  Road 


Toronto 


i  ■    '                                                                                    H 

(T 

i 
i 

I 

1 

5 

6 

.7 

W^ 


No.  2"733  Transparent  Edges. 


See  Our  Catalogue  No.  42. 


WESTCOTT-JEWELL  CO.,  se^c.Vsaals 


ARTISTS  MATERIALS 


We  carry  a  complete  line  of  Artists  Materials 
Agents  for  Winsor  &  Newton,  London,  Eng 

A.RAMSAY  &  SON   C? 

EST'D,   18  42.    MONTREAL. 


TOY  PROFIT 


There  is  good  profit  in  a  line  of  Toys — besides, 
it  attracts  the  family  trade  and  that  is  the  kind 
that  pays. 

Successful  toymen  keep  posted  on  trade  hap- 
penings, new  articles,  new  ideas  of  salesmanship 
and   window   dressing,   where   to   buy   stock,   etc. 


ti 


PLAYTHINGS" 


each  month  has  all  the  news  of  the  toy  trade. 
Subscription  price  ONE  DOLLAE  AND  FIFTY 
CENTS  a  year  postpaid. 

Subscribe  now  and  join  those  who  are  keeping 
up-to-date  and  in  the  swim. 

A  sample  copy  free  if  requested. 

McCREADY  PUBLISHING  CO.,  118^sw2YORKtreet 


PHYSICAL  CULTURE 

The    Leading    Publication    of  its   kind. 

Edited  by  John  Brennan. 
On  sale  the  21st  of  each  month  from 
your  News  Company.  Fully  return- 
able within  60  days.  Give  it  a  display. 
Call  your  customers'  attention  to  it  and 
they  will  not  want  to  be  without  it. 

Advertising   matter  furnished  on  request. 
PUBLISHED  BY 

PHYSICAL  CULTURE  PUBLISHING  CO. 

FLAT  IRON  BUILDING  NEW  YORK 


ALBERTYPE 
POSTCARDS 


FINEST  AMERICAN   MADE 
PLATINO,  SEPIA,  HANDCOLORED 


THE  ALBERTYPE  CO. 

To  Order  Quick  Deliveries  -  BROOKLYN,  N.Y. 


16 


|}<)  OK  SELLER      AND      STATIONER 


WHYTE,  RIDSDALE  &  CO., 


-FANCY  GOODS,  TOYS,  JEWELLERY- 


Telephoncs:  6740  AVENUE  (3  lines). 


Telerrrams  :      WHYTSDALE,  ALD,   LONDON. 


!,    73,    74,    75    and    70,    HOUNDSDITCH,    BISHOPSGATE,     LONDON,    E. 

SS,    36    and    37,    Camomile    Street,    E.C.,    and  33  and   34,   Gun   Street,  E. 


ESTABLISHED   186 


SPECIALISTS 
IN 


ALL  BRITISH 


TOYS 

and  DOLLS 


Write  for  our  illustrated    Export  Catalogue  now   in  course  ot  preparation  showing  novelties  in  all   departments. 


Departments 
radios'   and   Gents' 
Jewellery,   Sliver   Goods,   etc 
Cutlery,   Electro-plate,  etc. 
Toilet      Requisites,     Brushes 
Combs,  etc. 


Leather  and  Fancy  Goods, 
Stationery,   etc. 

Cabinet  Goods,  and  Photo 
Frames. 

Tin     and     Mechanical     Toys, 

Soldiers  and  Guns. 


G     Wood  Toys  and  Chine   G 1 

II     Watches  and   Clocks. 
L     Dolls. 

Indoor  and   Outd ■  Gaines 

Soft    Toys. 


Three   Sizes. 
Dressed      Fat      Boy.       Stuffed     Body. 
Composition    Head.      Size   10'/>    ins. 
high. 

L  3810 Price  22/6  doz. 

L  3811—13  in "     30/-     " 

E  3812—13  in "     45/-     " 


Metal  Swords. 

English  make, 
Steel  Blade. 
Xickelled  Hilt. 
Adjustable  Belt. 
T  w  O'  sizes. 
Prices,  F  8507, 
4/3;  F  8508,  8  - 
per  dozen. 


View  of  our  stand  at  the  Toy  Fair  held  at  tlie  Agricultural   Hall, 
London,  March  16tb  to  26th,  1915. 


IN     THE     TRENCHES. 

— An  ideal  aud  up-to- 
date  Box  of  Soldiers. 
The  trench  is  portable 
and  folds  into  a  small 
box.  Soldiers  are  of 
Metal,  painted  Khaki 
color.  F  8469,  price 
16/6  doz.  s«ts. 


PAINTED    METAL    SOLDIERS. 

Assorted   Infantry   and   Cavalry    Regiments,   over   100  different   de- 
signs. 

Infantry   Regiments,    boxes   contain   8  soldiers,   price  8/6   per  doz. 
boxes. 

Cavalry    Regiments,    boxes   contain   5   soldiers,    price   8/6   per   doz. 
boxes. 
Ditto,  Ditto,  smaller  sizes,  4/6  per  doz. 


WILLOW 

Painted  Tin  Toy  Tea  Sets  in  assorted  designs 
Trices  2/11,  4/6  and  8  6  per  doz.   boxes. 


ABC    BLOCKS 

Boxes  of  wood  a  B  C  Blocks  with  black  TIPPEI 

and    colored    designs.     Prices   3/-,   4/3  Tlie  latest  soft  figure,  sateen  dressing     K4983.  Prices 

and  7  9  per  doz.  8/6i  ,2  6.  2l/-  per  doz. 


17 


BOOKSELLER      AND      STATIONER 


Entirely  British 

CHARLES  WORCESTER  O  CO,  BRISTOL,  ENGLAND 

have  appointed  THE   IMPERIAL    NEWS    CO.    LD 
to  be  their  sole  representatives  in  Canada  for  their 

HIGH-CLASS  XMAS  CARDS,  GREETING 
CARDS,  CALENDARS  &  BLOTTERS. 

•   These  goods  are  the     LAST    WORD  in  high»class  productions  and  are  entirely 
BRITISH     MADE  CAPITAL      •     BRAINS    -    LABOUR      <j      MATERIALS 

They  have  a  STYLE  of  their  own  A  WIDE  RANGE  of  subjects 

Are  RIGHT  for  PRICE 

The  full  range  will  be  shown  by  the  representatives  of  the 

IMPERIAL  NEWS  Co  Ld. 

OR  AT  THEIR  OFFICES 
MONTREAL:  TORONTO;  WINNIPEG: 

254    Lagauchetiere    St.  91    CHURCH  St.  14-16    PRINCESS    St 


NATIONAL  LOOSE-LEAF  LINE 


Presto  Loose-Leaf  Ledger 

'"pHIS  popular  low-priced  ledger  opens  with  a 
coin.  It  is  attractively  bound  with  Russia 
skiver  cloth  back  and  corners,  and  dark  green  cloth 
sides.  There  are  no  exposed  metal  parts  to  mar  the 
desk.  Complete  with  paper,  index  and  binder. 
Smallest  size,  7%  x  10%.  Outfits  offered  in  six 
sizes. 

Our  printer  is  now  busy  on  the  new  catalog 
supplement.  This  will  show  many  additions  and 
improvements.      Requisition    yours    now. 

NATIONAL    BLANK    BOOK    CO. 

HOLYOKE,  MASS.,  U.S.A. 


"BRUNTONE"  Reg. 

Pictorial  Photo  Post  Cards 

Stationers  not  able  to  obtain  continental,  high- 
grade,  picture  postcards  would  do  well  to  place 
enquiry  with  us. 

Live  Sales  Certain 

Editions    144,    250,    500    or    1,000    per    subject. 
Canadian   printed   side,  glossy  real  photo,  sepia 
process,  and  publishers'  imprint. 
Copied   from   customers'   prints,   minimum   time 
required  14  days.     Satisfaction  guaranteed. 

Quality  Trade  and  Easy 
Business 

State  number  of  subjects  and  quantity  of  each 
view  you  can  take,  and  we  will  quote,  Paid  Home, 
Duty     and     Packing     Free     (payment     against 
B.O.L.  at  Liverpool  first  transactions.) 
Accounts  opened  on  satisfactory  references. 
British  made  on  British  cardboard. 

LILYWHITE,  LIMITED 

HALIFAX,  ENGLAND 


18 


BOOKSELLER     AND      STATIONER 


Jilamrfacturer*  in  £?>eben  Eetgns 


The  Excellence  of 


WATERSTON'S 


TRADE 


Bee 


Brand 


MARK 


SEALING 
WAX 

is  the  result  of  162 
Years'  Experience 


George  Waterston 
&  Sons 

feole  jWanufacturers  of 
tfje  "Met  Prano"  flKHare* 
letter  .  parcel  .  Pottle 

LONDON  and  EDINBURGH 

Established  1752 


GEORGE  II. 
1727-1760 


GEORGE  III. 
1760-1820 


GEORGE  IV. 
1820-1830 


WILLIAM  IV. 
1830-1837 


VICTORIA 
1837-1901 


EDWARD  VII. 
1901-1910. 


H.M. 
GEORGE  V. 


19 


BOOKSELLER      AND      STATIONER 


Highest    Class 

Wood    Photo    Frames 

Made  from    All-wood 

Mouldings 

Beautifully  Inlaid 


Messrs.  Edward  Mortimer 

LIMITED 

HALIFAX,  ENGLAND 

London   Show  Rooms,  34  Paternoster  Row,  London,   E.C. 


New  Designs 
for  1915 


WE  MANUFACTURE 

POST  CARD  ALBUMS  and  AUTOGRAPH  BOOKS 

WRITE  FOR  OUR  ILLUSTRATED  CATALOGUE 
QUOTING    PRICES     DELIVERED     DUTY     PAID 

DOW  &  LESTER 

Foresters  Hall  Place,  Clerkenwell  Rd.,  London,  E.C,  Eng. 


HINKS  .WELLS  &C^ 


Registered 

Before  buying  h  fresh  stock  of  pens,  get  samples  and 
prices  of  the  famous 


44 


Rob  Roy"  Pen 


the  popular  and  quick-selling  pen. 
It  Is  made  of  fine  steel,  writes  easily  and  smoothly 
and  suits  almost  any  hand.  "Rob  Roy"  I'ens  are 
made  in  one  of  the  best  equipped  factories  in  Bir- 
mingham, Eng. — the  home  of  the  pen-making 
industry. 

Manufactured  by  the  proprietors  : 

Hinks,  Wells  &  Co.,  Birmingham,  Eng. 


Mr.  STATIONER 

AND  BOOKSELLER 

A  Profitable  Side-Line  for  YOU 

Is   the    "CASTLE"    Series   of 

Piivate  Christmas  Greeting  Cards. 

LARGE  PROFITS-.   SAMPLE  BOOKS  FREE. 

Every  Stationer  in  Canada  can  add  largely  to 
his  Profits  by  selling  the  "CASTLE"  Series  of 
Private  Christmas  Greeting  Cards.  They  are 
without  doubt  the  finest  and  most  up-to-date 
Christmas  Cards  ever  published,  and  are 
ENTIRELY  BRITISH. 
Prices  range  from  75  cents  to  2  dollars  per  doz. 

They  are  guaranteed  to  be  this  year's  manu- 
facture, and  not  those  left  over  from  last  year's 
British  market.  We  are  the  Manufacturers,  and 
guarantee  to, supply  any  Card  shown  in  the  Book 
right  up  to  the  end  of  the  Season.  All  orders 
neatly  packed  and  sent  POST  FREE  by  RE- 
TURN MAIL. 

A  big  business  can  be  done  by  the  Stationer 
who  will  push  these  Cards.  They  are  easy  to 
sell,  and  there  is  no  stock  to  carry.  Why  not 
concentrate  your  efforts  this  year  on  this  side- 
line so  as  to  take  all  the  orders  to  be  got  in 
your  district? 

The  ''CASTLE"  Series,  will  help  you. 

SAMPLE  BOOKS  READY  JUNE. 

Write  now  for  particulars  of  Commission,  etc.,  to  the 

CASTLE    PUBLISHING    CO., 


CHEAPS1DE,  PRESTON- 


-LANCS.,  ENGLAND. 


There  is  Big  Money  in 

Automatic  Card  Printing 

The  Automatic  prints  while  you  wait 
Business  and  Calling  Cards,  Tickets, 
Invitations  Announcements  &  many 
others.  Prints  100  per  minute,  6000 
per  hour.    Write  today  for  our  free  catalog  36 

S.  B.  FEUERSTEIN  &  CO. 

542  W.  Jackson  Blvd.,  CHICAGO 


"BUY  FROM  HOME" 


Gilt  and  Burnished  Brass 
Photo  Frames,  guaran- 
teed untarnishable. 


Call    or     Write   for    Samples 


Actual    Manufacturers  : 

Perry,   Bevan   &   Co.,  Ltd. 

Regent  Parade 
BIRMINGHAM  ENGLAND 


For  Reaching 
The  European  Market 

Canadian    Manufacturers  should 
advertise     their    productions     in 

Games  and  Toys 

THE  LEADING  TRADE  JOURNAL 


Circulates  throughout  the  whole 
of    Europe    and    the     Colonies. 

Subscription,  5/-    per  annum,  post  free. 
Advertising  rates  on  application. 

Publishers:— 

The  International  Trades  Press 

LIMITED 

Sicilian  House,  Southampton  Row, 
London,  W.C. 


20 


BOOKSELLER      AND      STATIONER 


0CK$ 


"TX»y  »r« 

WCLCOME.  ARTISTIC 

&.r\d     UP-TO-DATE. 


XMAS  .CARDS 
CALENDARS 
POST     CARDS 

BIRTHDAY  CARDS 
BLANK  CARDS 
JUVENILES 

tkeMOSr    TOY      BOOKS 

F       ADTiCTir 

PICTURES 

ETC. 

Every  'TUCK''  Card  and  other  publication 
hears  the  name  of  the  firm  and  our  "Easel  & 
Palette"  Trade-Mark.  DO  NOT  BE  MISLED. 
NONE   GENUINE  WITHOUT. 

RAPHAELTUCK&50N5C0.LIM1TED 

9  5TANTOINE  STREET 
MONTREAL 


The  brand  of  quality  for 

English  games  and 

sports  goods. 


GOLF 

BOWLS 

TENNIS 


SOCIETY  GAMES 
JUVENILE  GAMES 
CHESS  GOODS 


Over  100  Years'  Record 

John  Jaques  &  Son  Limited 

LONDON,  ENGLAND 
Canada,    16   King    Street    West,   Toronto 

CATALOGUES  POST  FREE 


JUST  PUBLISHED 


THE  MOST  WONDERFUL 
PICTURE  OF  THE  WAR. 

(LONDON  DAILY  MAIL.) 

No  such  picture  of  a  sink- 
ing ship  has  ever  been  seen 
before.  It  shows  the  15,800- 
ton  German  armoured 
cruiser  'Bluecher'  in  the 
very  act  of  capsizing  after 
the  terrible  punishment  she 
had  received  in  the  battle  of 
the  Dogger  Bank. 


This  picture  is  reproduced  in 
sepia  photogravure,  also  in  a 
beautiful  shade  of  marine 
green. 


1/ 


2/6 


Outside  Size  of  Print 

Outside  Size  of  Print 

14  y2   x  12  in. 

24  x  19  in. 

Picture   Area 

Picture   Area 

11%  x  7%  in. 

19  x  12  In. 

Each  size  is  published  in  the  2  colors 
above  mentioned.  Outside  the  plate 
mark  is  given  a  brief  description  of 
the  important  details,  and  in  the 
bottom  right-hand  corner  is  a  thumb- 
nail sketch  of  H.  M.  S.  'Arethusa.' 

Trade  Discount, 
50  per  cent. 
Thirteen  Copies 
as  Twelve. 
Free  postage 
on  Dozen  Lots. 


WILL  BE  SHIPPED  IMMEDIATELY  ON 
ORDER  TO 

PHOTOCHROM  CO.,  LTD. 

-      7,  8,  9, 10,  OLD  BAILEY 
LONDON,   ENGLAND 

WORKS:    TUNBRIDGE   WELLS,   KENT 

F.  MELVILLE  LAMBERT 
MANAGING     DIRECTOR 

P.S.— THIS  PICTURE  WILL  GRIP 
YOUR  PUBLIC. 


21 


BOOKSELLER   AND   STATIONER 


WHEN   we   announce   that  the   "Van  Dvke"    Is   the   Best 
pencil  we  have  produced,  every  stationer  knows  that  it 
must  be  one  of  exceptional  merit. 
Fifty  years  of  experience,  coupled  with  the  best  efforts  of  our 
chemical  laboratory  in  the  conduct  of  varied  and  prolonged  ex- 
periments to  provide  what  is  essential  in  a  lead  we  would  call 
"our  best,"  have  resulted  in  the  "Van  Dyke." 

Absolute  smoothness,  an  unvarying  texture  and  a  wear-re- 
sisting durability — elements  so  necessary  in  the  ideal  drawing 
lead,  have  been  developed  to  an  unusual  extent,  and  the  "Van 
Dyke"  will  more  than  satisfy  the  most  critical  of  professional 
and  technical  users. 

No.  600  "Van  Dyke"  is  Hexagon  Shape,  Yellow  Polish,  with  lead  In  the 
following  degrees  :   6B,   5B,   4B,   3B,   2B,  B,   HB,   F,   H,  2H,   3H,  4H,   5H, 
6H,  7H.         Quality  and  Accuracy  of  Degree  of  Lead  Guaranteed. 
We  shall   be  glad   to  submit  samples  and  interesting  prices  to   the  trade 

upon  request. 


Made  in  America  by 
The  Oldest  Lead  Pencil  Factory  in  America 


EBERHARD  FABER 


NEW  YORK 


waKisaagg^^ 


<S&3&£!%r% 


FOR  THINGS  UNUSUAL  IN 

GREETING  CARDS 

The  Name  DES  ARTS 

has  come  to  mean  much  among  the 
trade  who  demand  high-class  lines. 
Their  lines  of  greeting  cards  are 
now  being  shown  for  a  new  season. 
A  suggestion  will  bring  the  lines  to  you. 

DES  ARTS  STUDIOS,  Inc. 

HOLYOKE,  MASSACHUSETTS 


trfefesaafegsfeSr- 


■^^^gr^HS^ 


RDIER 


TCADE. 

Maek 


•    •    *     LIMITED 

Printers  &9*a6f/s/ie/y  o/ 

CHRISTMAS  CARDS 

CALENDARS-- 

EASTER&BIRTHDAY  CARDS 

MENU  &  NAME  CARDS 

DANCE  LISTSaPARTT  INVITES 

SACHET  GREETING  NOVELTIES 

PRIVATE  GREETING  CARDS 


Speciality.  Tloral  Colour  Gravure  Cards 

DAINTILY    PERFUMED 

BLANKS  &  PRINTING  for  PUBLISHING  TRADE 

in.  excic/sive  processes 

Gil  enquiries  direct  fo  VERDI  ER  LT?. 
18  CHRISTOPHER  STREET- LONDON-£C 


MORDEN  SWIVEL  RINGS 

For  Loose-Leaf  Sheets 

The  rings  are  durable,  simple 
in  construction,  open  wide, 
close  securely.  Unequalled 
for  note  books,  stenographers' 
books,  eyeletted  covers,  cata- 
logs, swatch  books,  etc. 

Ten  sizes,  %  in.  to  2  in.,  in- 
side diameter.  Price  $5  up 
per  hundred.  Liberal  discount 
to  the  trade.  Try  a  sample 
bos    (100). 

Mfd.    Solely    by 

The  Morden  Manufacturing  Corporation 

WATERBURY,    CONNECTICUT 


For  Reaching 
The  European  Market 

Canadian    Manufacturers  should 
advertise     their    productions     in 

Games  and  Toys 

THE  LEADING  TRADE  JOURNAL 


Circulates  throughout  the  whole 

of    Europe    and    the     Colonies. 

Subscription,  5/-    per  annum,  post  free. 

Advertising  rates  on  application. 


Publishers:— 

The  International  Trades  Press 

LIMITED 

Sicilian  House,  Southampton  Row, 
London,  W.C. 


22 


BOOKSELLER     AND     STATIONER 


March,    1915 

Special  Announcement 

We  beg  to  advise  you  that  we  have  been  licensed 
by  the  Irving  Pitt  Manufacturing  Co.  to  use  their 
Patent  No.  778070  in  the  manufacture  of  our 
Memo.  Price  and  Ring  Books. 

This  license  carries  with  it  a  complete  release 
from  all  past  liabilities  for  infringement  by  our- 
selves and  customers. 


Boorum  &  Pease  Loose  Leaf  Book  Co. 


New  York 


St.  Louis 


No.  5091 — Shipping  Receipt. 


Two  New 
Items 

just  added  to  the  extensive 
B.  &  P.  Line  of  Shipping  and 
Package  Receipt  Books. 

Duplicate  Folding  Receipts 

(used  with  carbon  sheet) 

The  half-sheet  to  right  of  perforation  when  folded  to  left  shows  the  same  printed  form,  and  by  use 
of  carbon  sheet  a  duplicate  copy  is  made  which  is  retained  in  book. 

Made  in  one  size  only,  8%  x  3%,  100  leaves.  Bound,  Full  Duck,  Turned-in,  heavy  boards,  perfor- 
ated in  centre,  printed  on  both  sides  to  fold  over ;  to  be  used  with  carbon  sheet.  Title  stamped  on 
cover,  three  sheets  of  carbon  and  holder  in  back  of  book.    List  price  $5.50  doz. 

Get  your  supply  to-day. 

Our  little  publication,  "Standard,"  virtually  a  guide  to  progress  and  profit,  mailed  free  to  dealers. 

BOORUM  &  PEASE  CO. 

Makers  of 

"STANDARD"  BLANK  BOOKS. 


Let  it  make  its  monthly  visit  to  you. 


f(teel»rt  •• 


Revived  jv-- 


V/ITi.    if^uta: 


No.  5092 — Package  Receipt. 


MAIN       OFFICE:       Hudson      Ave.      and 

Front    St.,  Brooklyn,  N.Y. 
FACTORIES:        Brooklyn,       N.Y.;        St. 

Louis,    Mo. 
SALESROOMS: 

109-111    Leonard   St.*   New   York. 

Republic    Bldg.,    Chicago,    111. 

220   Devonshire   St.,   Boston,   Mass. 

4000  Laclede  Ave.,  St.  Louis,  Mo. 


23 


BOOKSELLER      AND      STATIONER 


BUYERS'   GUIDE 


MADE 


CANADA 

ADDING  MACHINE  ROLLS 

More  profit   for  the  dealer. 
Write  us  lor  samples  and  prices. 

MONARCH  PAPER  CO.,  Limited 

Manufacturers  419  King  St.  W..  Toronto 


y  You  Can  Sell 

Sonophones 

And  add  big  profits 
to  your  toy  or  mu- 
sical departments. 
Anyone  can  play 
them,  children  or 
grown  -  tips.  Have 
our  representative 
call. 


Sonophone    Co..    338    Broadway,    New    York 

L.  G.  BEEBE.    Canadian  Representative 
32  Front  St.  West  Toronto 


LOOSE-LEAF 
METALS 


De  Luxe  Line  Metals  are  used  in  every 
!  civilized  country  in  the  world.  We  make 
all  kinds.      Write  for  Catalogue  No.  32. 

WILSON-JONES  LOOSE  LEAF  CO. 

CHICAGO  ,'.  NEW  YQRK 


Prompt,  Economic  and  Efficient  Ser- 
vice as  Agent  Offered  to  Canadian 
Booksellers   and   Publishers   by 

HENRY  GEORGE 

16-20     Farringdon     Ave.,    Farringdon 
Street,   London,  Eng. 

Tick-up  orders  carefully  attended  to. 

Books  or  Periodicals  by  mail  or  case. 

WRITE  FOR  TERMS. 


CARBON   PAPERS   AND 
TYPEWRITER   RIBBONS 

Manufacturers  of  the  highest  quality. 
It  will  pay  you  to  give  your  customers 
the  best. 

J.  A.  HEALE  &  CO. 

96  JOHN  STREET  V  NEW  YORK 


ART    SUPPLIES. 

Artists'   Supply  Co.,  77  York  St.,  Toronto. 
A.   Ramsay  &  Son  Co.,  Montreal. 

BLOTTING    PAPERS. 

The    \lbemarle  Paper  Co..,   Richmond,  Va. 
John  Dickinson  &  Co.,  Montreal. 
Dawson  &  Sons,  W.  V.,  Montreal. 

BLANK     BOOKS. 

Boorum  &  Pease  Co.,  Brooklyn,  N.Y. 

Brown    Bros.,    Ltd.,   Toronto. 

Buutin,    Gillies    &    Co.,    Hamilton. 

W„    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
National   Blank   Book   Co.,   Holyoke,   Mass. 
The  Copp,   Clark   Co.,   Toronto. 
W.   J.   Gage  &  Co.,   Toronto. 
Warwick   Bros.   &   Rutter,   Toronto. 

CHRISTMAS    AND    PICTURE    POST    CARDS. 

Dow  &   Lester,   Foresters  Hall   Place,   Clerken- 

well    Rd.,   London,  E.C., 
Alfred  Guggenheim,  529  Broadway,  N.Y. 
Birn   Bros.,  266  King  St.   W.,  Toronto. 
Menzies  &  Co.,  Toronto. 

Packard  Bros.,  329  Craig  St.  W.,  Montreal,  Que. 
Valentine  &  Sons.  Toronto  and  Montreal. 
T.  J.   Wright  &  Sons,   Ltd.,  Blackhorse   Lane, 

Walthamstow,  London. 
Samuel  A.  C.  Todd,  26  Bothwell  St.,  Glasgow, 

Scotland 
Raphael  Tuck  &  Sons  Co.,  Ltd.,  9  St.,  Antoine 

Street,    Montreal. 

CODE  BOOKS. 

The    American    Code   Co.,    83    Nassau    St.,    New 
York. 

CRAYONS. 

American  Crayon  Co.,  Sandusky,  Ohio. 
Binney   &   Smith,    New   York. 

EMBOSSING. 

Standard    Embossing   Co.,   36-3S   Lombard    St.. 
Toronto 

ENVELOPES. 

Brown   Bros.,   Limited,  Toronto. 

Buntin,   Gillies  &  Co.,    Hamilton. 

Copp,   Clark   Co.,   Toronto. 

W.,    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
W.   J.   Gage  &  Co.,   Toronto. 
Warwick    Bros.   &    Rutter,   Toronto. 

FANCY   PAPERS,  TISSUES  AND  BOXES. 

Dennison    Mfg.   Co.,    Boston. 
Menzies   &   Co.,    Toronto. 

A.    R.    MacDougall    &    Co.,    266    King    St.    W., 
Toronto. 

FOUNTAIN     PENS. 

Arthur   A.  Waterman   Co.,   Ltd.,   New   York. 

Mabie,   Todd   &   Co.,   Toronto. 

Sanford    &    Bennett    Co.,    51-53    Maiden    Lane, 

New    York. 
A.     R.    McDougall    &    Co..     266    King     St.     W., 

Toronto. 
Paul  E.  Wirt  Co.,  Brown  Bros.,  Ltd.,  Toronto, 

Canadian    Agents. 

INKS,  MUCILAGE  AND  GUMS. 

Chas.  M.   Higgins  &  Co.,  Brooklyn,   N.Y. 

The  Carter's   Ink  Co.,   Montreal. 

W..    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
Stephens'    Inks,    Montreal. 
S.    S.    Stafford    Co.,    Toronto. 
"Glov."    A.    R.    MacDougall    &    Co.,    266    King 

St.    W..    Toronto. 
"Glucine,"    Menzies   &    Co.,    Limited,   439    King 

St.  W.,  Toronto. 

INDELIBLE     INK. 

Carter's    Ink    Co.,    Montreal. 
Pavson's    Indelible    Ink. 
S.  'S.    Stafford   Co..  Toronto. 
II.   C.   Stephens,   London,   Eng. 

INKSTANDS. 

The   Scngbusch  Co.,  Milwaukee. 


THE  FAULTLESS  LINE 

OF  LOOSE  LEAF  METALS 

Most  complete  line  of  Ledger,  Sectional 
Post,  Solid  Post  and  other  Loose  Leaf 
Metals. 

On    request    to-day    our    Catalog    GC    and 
special    proposition. 

STATIONERS  LOOSE  LEAF  CO. 


342  Broadway 
203  Broadway 


Milwaukee,  Wis. 
New  York  City 


When  writing  to 
advertisers  kindly 
mention  this  paper 


Standard 
Commercial  Works 

CANADIAN  CUSTOMS  TARIFF 
HAND  BOOK.  Enlarged  and  revised 
to  date Price,  $1.00 

MATTE'S   INTEREST    TABLES   at   4 

to   10   per   cent Price,   $3.00 

MATTE'S    INTEREST    TABLES    at    3 

per  cent Price,  $3.00 

HUGHES'  INTEREST  TABLES  and 
book   of   days   combined,   at   3   to   8  per 

cent Price,  $5.00 

HUGHES'  SUPPLEMENTARY  IN- 
TEREST  TABLES    Price,   $2.00 

HUGHES'     INTEREST    TABLES  at  6 

and   7  per  cent.,  on  folded   card, 

Price,   $1.00 

HUGHES'  SAVINGS  BANK  INTER- 
EST  TABLES,   at   3   or   3%   per   cent., 

each  on  separate  card Price,  $1.00 

BUCHAN'S    STERLING    EXCHANGE 

TABLES    Price,  $4.00 

BUCHAN'S  STERLING  EQUIVA 
LENTS    AND    EXCHANGE    TABLES. 

Price,  $4.00 
BUCHAN'S  PAR  OF  EXCHANGE 
(Canadian)  Mounted  on  card.  Price,  35c 
THE  IMPORTER'S  STERLING  AD- 
VANCE TABLES.     From  5  to   100  per 

cent,  advance    Price,   $2.00 

IMPORT      COSTS.       A     new    Advance 

Table    Price,  $1.50 

THE  IMPORTER'S  GUIDE.  Advance 
Tables   Price,  75c. 

A  complete  catalogue  of  all  the  above  pub- 
lications sent  free  upon  application. 

Morton.Phillips  &  Co. 

PUBLISHERS 
116  Notre  Dame  St.  Weil  MONTREAL 

N.B  —The  BROWN  BROS..  I  •<«  .  Toronto.  oarry 
a  full  line  of  our  publications. 


24 


BOOKSELLER      AND      STATIONER 


BUYERS'  GUIDE 


LEAD   AND    COPYING    PENCILS. 

American   Pencil   Co.,   New   York. 
A.     R.    McDougall    &    Co.,    266    King     St.     W 
Toronto. 

LOOSE     LEAF     BOOKS.     BINDERS     AND 
HOLDERS. 

The   Brown    Bros.,   Ltd.,   Toronto. 

Boorum    &    Pease    Co.,    Brooklyn. 

Buntin.   Gillies   &   Co.,    Hamilton. 

W.  V.  Dawson,  Limited,  Montreal,  Toronto 
Winnipeg. 

The  Copp,  Clark  Co.,  Toronto. 

National   Blank   Book   Co..    Holyoke    Mass 

Smith.    Davidson    &    Wright,    Ltd.,    Vancouver. 

Samuel   C.   Tatum  Co.,   Cincinnati. 

W.  J.  Gage  &  Co.,  Toronto. 

Warwick   Bros.    &    Rutter.   Toronto. 

Wilson-Jones  Loose  Leaf  Company,  3021  Car- 
roll Ave.,  Chicago  ;  129  Lafayette  St.,  New 
lork. 

LEATHER  AND  FANCY  GOODS 

Brown   Bros..    Ltd.,   Toronto. 
Warwick    Bros.   &    Rutter,   Toronto. 

MAP    PUBLISHERS 
Rand.    McNally    &    Co..    Chicago 
The   Copp.   Clark   Co.,   Toronto. 

METAL    PARTS    FOR    LOOSE    LEAF 
.„.,  _  BINDERS. 

\\  ilson-Jones  Loose  Leaf  Company,  3021  Car- 
York  CMcago;    129    Lafayette    St.,    New 

.    .     „     NEWS    COMPANIES. 

Tip"!  C°"    MontreaI'    Toronto.    Win 

Toronto  News  Co. 
Montreal  News  Co. 
Winnipeg    News    Co. 

PAPER    FASTENERS 

MS*rs!SSf,$&.M*-  Corp-  552  p-'  St., 

PAPETERIES   AND    WRITING    PAPERS 

Winnipeg0"'    Umited-    Montreal,    Toronto, 
The   Brown    Bros..    Ltd.,   Toronto. 


Warwick  Bros..  &  Rutter,  King  St.  and  Spa- 
dina  Avenue,  Manufacturing  Stationers, 
Toronto. 

W.  J.  Gage  &  Co.,  Ltd.,  Manufacturing  Sta- 
tioners,   Toronto. 

The   Copp,    Clark   Co.,   Toronto. 

Buntin,   Gillies  &   Co.,    Hamilton. 

Eaton,  Crane  &  Pike,  Plttsfleld,  Mass. 

A.  R.  MacDougall  &  Co.,  266  King  St.  W., 
Toronto. 

PHOTO     MAILERS. 

Thompson  &  Norrls,  Brooklyn,  N.Y. 
PLAYING     CARDS. 

Goodall's   English   Playing  Cards,   A.   O.   Hurst, 

Scott   St.,   Toronto. 
Consolidated     Lithographing     and      Mfg.      Co.. 

Ltd.,    Montreal. 
U.  S.  Playing  Card  Co.,  Cincinnati.  O. 

PICTURE    FRAMES. 

Matthews  Bros.,  Ltd.,  7S8  Dundas  St.,  Toronto. 
PICTURE  POST  CARDS. 

Dow    &    Lester.    Foresters    Hall    Place,    Cleik- 

enwell    Rd.,    London,   E.C. 
Gilbert   Post   Card    Co.,   54   W.   Lake   St.,   Chi- 
cago. 
Birn   Bros.,  266  King  St.  W.,  Toronto- 
Valentine  &   Sons   Publishing   Co.,  Montreal. 
T.  J.    Wright  &  Sons,   Ltd.,   Blackhorse   Lane. 

Walthamstow,  London. 
Raphael    Tuck    &    Sons,     Ltd.,    9    St.    Antoine 

St.,    Montreal. 

SHEET    MUSIC. 
Anglo-Canadian     Music     Pub.     Assn.,     144     Vic- 
toria  St.,  Toronto. 
McKinley   Music   Co.,    1501-15  East    Filty-Fiftli 

St.,   Chicago. 

STATIONERS'   SUNDRIES. 
Brown      Bros.,      Ltd.,      Wholesale      Stationers, 

Toronto. 
The     Copp,     Clark     Co.,     Wholesale     Stationers, 

Toronto. 
W.,    V.    Dawson,    Limited.    Montreal,    Toronto, 
Winnipeg. 


W.     J.     Gage    &    Co.,       Wholesale       Stationers, 
Toronto. 

Warwick    Bros.    &    Rutter,    Wholesale    Station- 
ers,  Toronto. 

A.    R.    MacDougall    &    Co.,    266    King    St.    W., 
Toronto. 

hi. tin.    Gillies   &   Co.,    Hamilton. 
STORE    FIXTURES. 

Oscar  Onken   Co.,  262  Fourth   Ave.,  Cincinnati. 
Ohio.. 

STEEL     WRITING     PENS. 

John     Heath,    S    St.    Bride    St.,    E.C,    London. 

ilinks.   Wells  &  Co.,   Birmingham,   Eng. 

Spencerian   Pen  Co.,  New  York. 

Esterbrook    Pen    Co.,    Brown    Bros.,    Ltd.,    Tor- 
onto,  Canadian    Representatives. 

A.     K.    MacDougall    &    Co..    266    King    St.    W.. 
Toronto. 

STENCIL     BOARDS. 

The  M.  J.  O'Malley  Co.,  Springfield,  Mass. 
TALLY    CARDS.    DANCE    PROGRAMMES, 

The    Chas    H.    Elliott   Co.,    North    Philadelphia, 
Pa.    • 

The   Drysdale  Co.,   Chicago. 

Verdier,  Ltd.,  18  Christopher  St.,  London,  E.C. 

Warwick   Bros.  &  Rutter,  Toronto. 

TYPEWRITER     RIBBONS     AND     CARBONS. 

Peerless  Carbon  Co.,  Toronto. 

Mittag  &  Volger.  Park  Ridge,   N.J. 

•'he  A.   S.   Hustwitt  Co.,  Toronto. 

,T.    A.    Heale   &   Co.,    96    John    St.,    New    York, 

TOYS. 
Faudels,   Limited,   Newgate   St.,   London,   Eng. 

TOY    MARBLES. 
The    M.     F.    Christensen    &    Son    Co.,    Akron. 

Ohio. 
Akro  Agate  Co.,  Clarksburg,   West   Va.,  U.S. A 

WALL    PAPERS. 

mntons,    Ltd..   Toronto. 
STANDARD    COMMERCIAL   PUBLICATIONS. 

inrton,    Phillips  &  Co.,   Montreal. 


EAGLE 


MIKADO 


I?4  mflW  EAGLE  MT«.^ir)«*N22*i 


PENCILS 


Packed   One  Dozen   in   a  Pull-Off  Box.      Half   Gross  in  a  Carton. 

174    MIKADO,     Hexagon,     Highly    Polished    in     Yellow     Finish    with    Gilt    Tip    and    Red    Ring,    containing    an     unequalled    quality 

of  Graphite,   fitted   with   best  red  erasive   rubber. 
No.   1   SOFT.      No.    2   MEDIUM   SOFT.      No.   2%   MEDIUM.      No.   3    MEDIUM  HARD.     No.  4  HARD. 

CONCEDED  TO  BE  THE  FINEST  PENCIL  MADE  FOR  GENERAL  USE. 


Eagle   Combination    Fountain 
Pen  and  Pencil 


No.   10 


A    USEFUL    ARTICLE    OF    NOVEL    CONSTRUCTION 

Made  of  the  finest   Para  Rubber.     One  end  is  fitted   with  a  14  Karat  Gold    Pen,    Guaranteed.     The   opposite   end   has   a    propel   and    repel 

movement  containing  black  lead. 
THE    EXTREME    NEATNESS    AND    PRACTICABILITY   OF   THIS   ARTICLE    WILL   PROVE    ITS   VALUE. 


Winning;  the    Buyer's  Favor 

The  best  possible  buyer  is  not  made  an  actual  buyer  at  a  single  step. 
it  is  one  thing  to  win  the  buyer's  favor  for  an  article  and  another  to  make  ad- 
justments incident  to  closing  the  sale.    Winning  the  buyer's  favor  is  the  work 
of  trade  paper  advertising. 

Under  ordinary  conditions  it  should  not  be  expected  to  do  more. 


BOOKSELLER     AND     STATIONER 


.=:  ■SggH  D 


^7t 


At 


The  "A. A."  self-filling  feature  is 
simple  and  effective.     It  makes 
it  easy  to  keep  the  pen  always 
ready  for  service.      For  years 
this  fountain  pen  has  been  giving 
universal   satisfaction.      It  is  still 
without  a  peer  and  is  the  pen  for 
which  there  is  no  substitute. 

There  is  perhaps  no  article  which  will  fulfill  the 
individual  needs  of  the  user  to  such  a  nicety  as  an 
"A.A."  Fountain  Pen.      They  are  profitable  to  sell. 

A  Twist  of  the  Button 

Fills  the  Pen — It's  as  Easy  as 

Winding  Your  Watch 

There  is  no  annoying  filler  needed  to  keep  it  ready  to  write 
and  continued  satisfaction  rendered  after  years  of  service 
explains  the  unqualified  and  enthusiastic  endorsement  of 
our  many  friends.    Satisfaction  creates  sales. 


ARTHUR  A.  WATERMAN  &  CO. 

ESTABLISHED  1895 
22  THAMES  STREET,  NEW  YORK  CITY 

NOT  CONNECTED  WITH  THE  L.  E.  WATERMAN  CO. 


n  EFfrm- 


26 


BOOKSELLER  AND   STATIONER 


■«,«   ■■<«!<.!.   <i«,»j«.    i  ■  q,^.  ,j.     j    .1  j    m   r  m    t  ^e*—r- **r*v*-^  »   »      "    ^ 


3 


A  Heart  to  Heart  Talk 

With  the  Readers  of  Bookseller  and  Stationer — Where  the  Paper  Stands  in 
its  Relation  to  the  Dealers — Who  are  the  Friends  of  the  Retailer? 


IN  this  department  the  editors  have  at  different  times  emphasized  the  willingness  of 
the    service    department   to    co-operate   with   retailers    in     providing    information     of 
practical  help  to  them.    Frequently  letters  are  received  asking  for  direct  information 
in  reply  to   definite   questions,   such  as  where   to   obtain   certain  articles;   who   are   the 

publishers  of  this  book  or  that;  have a  Canadian  branch;  what  line  of  cameras 

is  it  most  advisable  to  put  into  stock,  or  requests  for  an  outline  of  how  best  to  proceed 
to  establish  a  circulating  library.  Many,  many  questions  are  thus  taken  up  and  some- 
times the  service  department  is  able  to  provide  answers  only  after  considerable  investi- 
gation.    We  are  at  all  times  glad  to  give  such  service. 

But  there  is  another  branch  of  service  which  has  been  neglected  by  most  retailers 
and  that  is  the  valuable  informative  co-operation  resulting  from  liberal  contributions 
in  the  form  of  bright  and  snappy  paragraphs  for  the  department  of  the  paper  devoted 
to  "How  Other  Stationers  Do  Things."  Every  time  a  dealer  outlines  a  good  idea  for 
doing  business  in  a  better  way  or  getting  more  of  it,  he  does  something  for  his  brother 
merchants  and  it  is  hardly  fair  for  any  dealer  to  be  continually  receiving  suggestions 
along  these  lines,  without  offerng  any  in  return.  It  isn't  even  necessary  to  write  about 
them.  Frequently  a  clipping  of  a  newspaper  advertisement  or  other  printed  matter, 
or  a  photograph  of  a  window  or  counter  display,  will  give  the  editors  the  information 
necessary  for  writing  a  feature  article  about  a  selling  method  that  will  be  eminently 
suitable  for  outlining  in  this  most  interesting  department  of  Bookseller  and  Stationer. 

Again,  we  appeal  to  you  to  send  us  news  and  suggestions  that  will  help  in  making 
Bookseller  and  Stationer  interesting  and  valuable. 

An  Appeal  for  Co-operation  of  Dealers. 

There  is  another  service  which  you  can  render  the  publishers  and  that  is  to  give 
credit  to  Bookseller  and  Stationer  when  it  is  the  source  of  your  information  regarding 
any  merchandise  or  proposition.  This  is  vitally  important  in  connection  with  the  adver- 
tising pages. 

The  existence  of  this  trade  paper  is  beneficial  to  the  trade  as  a  whole  and  with 
the  auxiliary  benefits  of  our  service  department,  Bookseller  and  Stationer  provides  an 
agency  which  virtually  does  the  work  of  a  trade  association  in  addition  to  the  services 
rendered  by  the  trade  paper  in  itself. 

When  a  new  distributing  concern  comes  into  the  field  and  in  a  straightforward 
manner  sets  forth  its  proposition  in  Bookseller  and  Stationer,  the  dealers  naturally 
are  likely  to  place  reliance  in  such  a  concern,  whereas  they  are  prone  to  withhold  con- 
fidence in  the  case  of  firms  entirely  unknown  to  them  who  have,  for  some  reason  unex- 
plained, failed  to  take  the  trade  into  their  confidence  by  means  of  the  trade  paper  to 
lucidly  set  forth  the  proposition,  having  such  announcements  co-operate  with  the  follow- 
up  work  of  traveling  salesmen. 

It  is  not  sufficient  for  distributing  firms  to  send  out  circulars.  The  latter  serve 
a  definite  purpose  and  in  fact  can  be  depended  upon  to  get  better  attention  if  their 
preparation  is  based  upon  having  them  co-operate  with  the  trade  paper  publicity,  fol- 
lowing it  up  in  natural  sequence,  or  serving  as  quick  action  reminders  between  issues 
of  the  trade  paper. 

Shows  Retailer  Who  Are  His  Friends. 

The  big  point  is  that,  on  a  broad  scale,  the  retailers  look  to  the  trade  paper  as 
their  trade  guide  and  the  very  nature  of  the  paper  itself,  in  its  relation  to  the  retail 
dealers  who  are  essentially  its  main  support,  providing  the  basis  upon  which  is  deter- 
mined the  value  of  the  medium  for  advertisers,  is  such  that  only  friends  of  the  retail 
trade  use  its  advertising  pages  and  by  the  same  token  those  advertising  pages  constitute 
a  good  guide  as  to  which  among  the  distributing  firms  are  truly  the  friends  of  the 
retailer.  That  is  something  that  affords  food  for  reflection  on  the  part  of  the  retailers, 
and  if  there  is  any  doubt  as  to  exactly  what  is  meant,  we  will  be  glad  to  publish  in  this 
department  next  month  letters  from  retailers,  following  up  this  question  together  with 
any  further  remarks  that  may  thus  be  called  for  on  our  part. 


27 


BOOKSELLER      AND      STATIONER 


Registered  Trade  Mark 


BlOito] 


r  THE  FIRM  ON  WHICH  THE  SUN  NEVER  SETS 


was  established  one  hundred  and  eleven  years  ago.  Now  consists  of 
twenty-five  branches  encircling  the  earth  and  distributing  "Lion  Brand" 
Manufactures  in  every  quarter  of  the  globe. 


Jofm  Btrinnsion  &  Company,  Htmtteo 

PAPER  MAKERS  AND  MANUFACTURING  STATIONERS 
TORONTO  MONTREAL  VANCOUVER 


28 


ANNUAL  SPRING  SALES  NUMBER,  APRIL  1915 


BOOKSELLER  &  STATIONER 

DEVOTED    TO    THE    INTERESTS   OF   THE 
BOOK,  STATIONERY  &  KINDRED   TRADES 


Springtime  Atmosphere 

APRIL  and  May  are  important  months  and 
every  store  should  now  be  in  ship  shape  for 
spring  trade.  Even  some  stores  that  are  aggres- 
sive in  other  respects  are  sometimes  lax  in  this  par- 
ticular. If  nothing  special  has  been  done  to  give 
the  store  an  aspect  of  spring,  it  is  not  yet  too  late. 
Don't  be  afraid  to  spend  a  few  dollars  to  freshen 
things  np  and  remind  your  customers  that  spring  is 
here.  The  money  spent  will  come  back  with  interest 
in  the  shape  of  increased  business. 

The  spring  season  is  usually  short,  but  the  length 
of  it,  and  the  amount  of  your  business  and  conse- 
quent profits  largely  depend  on  your  preparations. 
Bright  and  attractive  merchandise  should  be  display- 
ed in  your  windows  and  on  your  counters.  Don't  be 
afraid  to  purchase  a  few  novelties;  the  effect  they 
will  produce  upon  the  minds  of  your  customers  is 
worth  the  outlay,  even  if  there  is  a  little  risk  in  get- 
ting rid  of  all  of  them  at  a  profit.  Keep  the  store 
alive. 


Means  Much  to  the  Retailer 

EIGHTY  million  dollars  is  the  approximate 
amount  of  war  orders  secured  recently  by  Cana- 
dian firms  from  the  Russian  military  authori- 
ties. These  orders  are  for  shrapnel  shell  principally 
and  they  mean  that  a  large  number  of  men  will  be 
kept  busy  for  a  long  time.  While  we  all  regret  that 
conditions  in  Europe  have  made  it  necessary  for  fac- 
tories in  any  country  to  turn  out  such  vast  amounts 
of  death  destroying  missiles,  yet  these  conditions 
have  to  be  met  and  we  are  glad  that  Canada  is  get- 
ting a  share  in  the  manufacture  of  the  weapons  with 
which  to  meet  them. 

This  big  contract  has  been  sublet  so  that  fac- 
tories in  various  parts  of  the  country  are  engaged  in 
the  work,  all  of  which  will  mean  much  to  the  retail 
trade.  It  should  help  greatly  in  keeping  business  as 
usual. 

It  has  been  stated  that  already  100,000  shrapnel 
shells  have  been  manufactured  by  Canadian  firms 
and  have  gone  to  Europe  and  that  the  orders  from 
Britain  alone  have  totalled  somewhere  in  the  neigh- 
borhood of  $60,000,000.  The  whole  thing  has 
meant  an  increase  in  the  size  and  staffs  of  plants  that 
before  the  war  were  closed  or  practically  closed  down 
from  lack  of  business. 

With  the  majority  of  our  other  factories  operat- 
ing and  with  the  farmers  getting  big  prices  for  their 


grain  and  a  vast  harvest  assured  them  this  year,  we 
in  Canada  have  every  reason  to  be  elated.  Spring  is 
with  us  once  again  and  all  the  advantages  that  it 
brings  with  it  are  due,-  including  the  reopening  of 
navigation,  a  revival  in  building  and  the  commence- 
ment of  the  spring  work  on  the  farm.  Business  is 
GOOD  and  will  be  BETTER. 


World   Wheat  Supplies 

SOME  figures  in  connection  with  the  visible  sup- 
plies of  wheat  in  the  different  countries  of  the 
world  are  worth  noting.     The  European  visible 
supply  of  good  stuff  is  practically  90,000,000  bushels, 
that  is  6,000,000  bushels  in  excess  of  the  same  time 
last  year. 

On  the  other  hand  our  own  visible  supply  in  Can- 
ada is  over  10,000,000  bushels  below  what  it  was  a 
year  ago  and  that  of  the  United  States  is  about 
10,000,000  below  March  last  year.  A  reliable  auth- 
ority estimates  that  at  the  present  time  no  less  than 
two  billion  bushels  of  wheat  are  tied  up.  This  enor- 
mous sum  represents  50%  of  the  world's  production 
of  wheat.  Even  supposing  that  next  year  the  war- 
ring nations  of  Europe  produce  a  crop  half  as  good 
as  last  year  there  will  still  be  a  deficit  of  one  billion 
of  wheat.  Canada  as  a  great  wheat  producing 
country  thus  has  her  chance.  We  need  "production 
more  than  usual"  in  wheat  almost  above  everything 
else.  Canadians  might  very  well  see  the  handwriting 
on  the  wall  and  do  as  much  as  they  possibly  can  to 
increase  the  production  of  wheat.  When  the  war  is 
over  we  have  got  to  begin  to  think  about  feeding  the 
people  that  are  now  starving  to  death. 


A  Much  Abused  Word 

SERVICE,  like  charity,  is  a  word  that  is  glibly 
used  to  cover  a  multitude  of  sins.    It  is  the  most 

abused  and  the  most  elastic  word  in  the  vocabu- 
lary of  commerce.  The  short-sighted  merchant  who 
slashes  prices  right  and  left  with  paranoic  persistence 
in  an  effort  to  Outstrip  his  competitor,  does  it  in  the 
name  of  service.  Tax  a  retailer  with  spending  money 
on  unproductive  premium  schemes  and  he  will  in- 
voke the  talismanic  word  of  service  in  justification. 

Here  is  a  definition  of  Service  which  comes  per- 
haps as  close  to  the  mark  as  it  is  possible  to  get:  To 
provide  the  public  with  what  it  wants  at  the  most 


29 


BOOKSELLER      AND      STATIONER 


reasonable  price  and  with  the  minimum  of  bother  to 
the  public.  The  term  "reasonable  price"  implies  a 
figure  assuring  tbe  retailer  of  a  sufficient  margin  to 
enable  him  to  supply  his  customers  with  a  minimum 
of  bother  to  them  and  still  leave  a  fair  profit  for  him- 
self. A  retailer  who  cuts  prices  consistently  must 
either  take  it  out  in  exorbitant  profits  on  other  lines 
or  in  inferior  service.  There  is  no  other  solution — 
short  of  bankruptcy. 


Bookseller  and   Public 

Booksellers  would  be  well  advised  to  select  books 
for  concentrated  effort  with  definite  classes  from  time 
to  time  and  readers  will  soon  show  appreciation.  Take 
for  instance  a  book  like  the  important  new  work  by 
John  Foster  Eraser,  entitled  "The  Conquering  Jew." 
This  will  naturally  appeal  to  Jewish  people  who  are 
to  be  found  in  every  community  in  Canada,  but  in 
view  of  the  commercial  significance  of  this  book,  it 
will  have  a  wider  appeal  than  among  Jews  alone. 
Definitely  mapped  out  publicity  will  produce  good 
results  in  pushing  important  volumes  in  this  man- 
ner. Although  perhaps  in  a  more  restricted  sense, 
the  same  is  true  of  "Modern  Horse  Management,"  by 
Reginald  Timmis,  who  by  the  way  is  a  member  of 
the  Royal  Canadian  Dragoons  and  who  is  now 
serving  with  the  British  Expeditionary  Force  in 
Flanders.  He  is  the  author  of  numerous  articles  on 
The  Care  of  the  Horse;  Riding;  Driving;  Training; 
and  Prevention  of  Cruelty.  This  book  has  an  in- 
troduction by  Major-General  Lessard. 

The  same  methods  of  bringing  attention  to  new 
books  will  be  appreciated  by  the  public  in  the  case 
of  practical  little  volumes  such  as  the  "All  About" 
series  to  which  a  new  volume  is  to  be  added  this 
year  entitled  "All  About  the  Navy,"  by  Commander 
Dorling,  R.N.,  and  so  with  books  for  children,  such 
as  a  new  book  by  .Charles  S.  Bayne,  entitled  "My 
Best  Book  of  Fairy  Tales,"  a  meritorious  feature  of 
which  will  lie  sixteen  colored  plates  by  Harry  Rown- 
tree. 

Tt  is  loo  bad  that  book  lovers  in  Canada  do  not 
place  as  much  reliance  in  booksellers  as  authorities 
about  books  as  is  tbe  case  in  England,  where  the  book- 
seller has  the  credit  of  being  a  veritable  storehouse 
of  knowledge  about  publications  of  all  classes,  conse- 
quently being  the  man  appealed  to  for  information 
which  naturally  promotes  book  sales  in  the  local 
bookstores. 


Editorial   Notes 

THE  MANUFACTURER  should  take  into  account 
the  retailer's  cost  of  doing  business  and  help  him  to 
higher  selling  efficiency. 

THIS  IS  AN  AGE  of  specialization.  The  man  who 
can  do  one  thing  superlatively  well  succeeds  more 
surely  and  more  quickly  than  the  man  who  can  do 
most  things  fairly  well.     The  same  rule  applies  to 

the  management  of  a  retail  business. 

*        »        » 

MANY  DEALERS  who  have  a  comparatively  small* 
turnover  clear  a  larger  margin  of  profit  than  others 
who  sell  a  much  larger  amount  in  the  course  of  a 
year.  This  is  due  to  the  fact  that  the  one  keeps  profit' 
in  sight  all  the  time  and  gets  his  margin  on  every- 
thing he  sells,  while  the  other  frequently  subordi- 
nates profit  to  turnover.  m 

30 


The  Optimism  of  Advertising 

A  WORD  that  is  frequently  misused  is  "optim- 
ism." A  man  engaged  in  any  business  what- 
ever who  looks  for  success  without  exercising 
his  faculties  to  achieve  it,  is  not  an  optimist,  but  a 
fool.  The  true  optimist  is  the  man  who  hopefully 
faces  conditions  as  they  exist. 

The  following  article  from  the  New  York  Out- 
look, dealing  with  the  inherent  optimism  of  adver- 
tising is  reproduced  here  because  of  its  practical 
value  for  the  business  man : 

"Two  things  make  advertising  almost  a  synonym 
for  'optimism.'  One  is  that  the  advertiser  who 
would  be  successful  must  be  an  optimist.  The  other 
is  that  when  an  advertiser  loses  his  optimism  he 
generally  cancels  his  advertising. 

"Business  is  rotten,"  exclaims  the  manufacturer, 
and  forthwith  orders  all  his  advertising  stopped,  little 
realizing  that  his  own  action  is  one  of  the  causes  that 
makes  business  rotten. 

Cancelling  advertising  is  so  easy  that  it  is  nearly 
always  the  first  step  toward  retrenchment.  The 
matter  is  seldom  decided  on  its  merits.  It  is  impulse. 
Advertising  must  be  an  expense,  the  advertiser 
reasons.     Therefore  to  cut  it  off  effects  a  saving. 

The  stoppage  of  advertising  during  times  of  stress 
and  change  has  two  bad  effects  upon  the  business 
involved.  It  turns  off  immediately  a  method  of 
securing  new  business  and  holding  old  business.  In 
addition  to  that,  it  advertises  the  pessimistic  views  of 
the  advertiser,  and  therefore  spreads  his  own  lack 
of  faith  in  himself,  his  goods,  his  country,  and  the 
future  to  other  business  men  who  are,  perhaps,  also 
on  the  verge  of  doing  the  same  thing. 

Without  in  any  way  minimizing  the  crisis  which 
the  world  now  faces,  without  ignoring  the  fact  that  a 
long,  expensive  war  in  Europe  will  result  in  a  great 
deterioration  of  values  and  a  tremendous  adjustment 
of  commerce  and  finance  when  it  is  over,  there  is 
nevertheless  sufficient  ground  for  believing  that  this 
country  is  going  on,  that  the  manufacture  and  con- 
sumption of  goods  will  continue,  and  that  the  manu- 
facturers who  are  enterprising,  alert  and  far-sighted 
enough  to  take  advantage  of  existing  and  new  mar- 
kets and  to  push  their  business  as  they  would  in 
ordinary  times,  are  going  to  benefit  by  their  actions. 

The  point  is  that  the  war  will  either  end  every- 
thing in  the  world  or  it  will  not.  If  it  does  not, 
business,  among  other  things,  must  go  on.  In  our 
own  country  it  must  go  on  now.  It  cannot  wait  until 
the  war  is  over. 

In  this  country  there  are  a  hundred  million  of  us 
who  must  live  and  who  must  buy  all  the  things  that 
make  life  possible,  and  somebody  is  going  to  supply 
these  things. 

There  are  very  few  articles  that  we  cannot  make 
or  produce.  We  have  now  an  opportunity  to  find  out 
what  we  can  do.  All  of  these  new  resources  will 
develop  business  and  that  activity  which  ultimately 
results  in  good  times. 

Every  manufacturer  who  has  been  in  the  habit 
of  advertising  and  who  can  get  materials  from  which 
to  manufacture  his  goods,  ought  to  push  on  with 
his  method  of  selling  goods,  advertising  included, 
just  as  in  normal  times.  If  he  is  a  real  advertiser  he 
will  realize  that  at  such  a  time  his  competitors  will 
probably  relax  their  efforts,  and  he  therefore  will 
ake  a  corresponding  advance  in  his." 


Lead  Pencil  Selling  Suggestions 

Extracts  From  an  Address  Before  the  Philadelphia  Stationers'  Association  by  W.  G.  Stringer, 


ON  important  underlying  principle 
in  the  successful  sale  of  any 
article  is  a  comprehensive  know- 
ledge not  only  of  its  characteristics,  but 
also  of  its  manufacturing-  processes. 
Few  stationers  would  care  to  burden 
themselves  with  a  detailed  knowledge  of 
pencil  manufacture,  but  all  should  have 
a  fair  working-  knowledge  of  the  subject. 

Pencil  lead  is  made  from  two  essen- 
tial materials — graphite  and  clay.  I  do 
not,  however,  wish  to  give  you  the  im- 
pression that  these  are  the  only  ma- 
terials which  are  used  in  the  manufac- 
ture of  pencil  leads,  nor  do  I  wish  to 
convey  the  thought  that  pencil  leads  can 
be  successfully  made  from  any  kind  of 
graphite,  or  any  kind  of  clay,  nor  by 
every  kind  of  manufacturing  methods. 
And  this  leads  me  to  the  question  of 
technique  or  skill  in  the  lead  pencil  in- 
dustry. The  successful  manufacture  of 
a  pencil  lead  depends  upon,  first,  secur- 
ing- the  right  kinds  of  raw  materials, 
subjected  to  careful  laboratory  tests, 
and,  second,  the  proper  blending  and 
general  manipulation  of  those  raw  ma- 
terials. This,  of  course,  is  the  pencil 
manufacturer's  art.  And  to  produce 
leads  which  combine  the  essential  quali- 
ties properly  balanced  of  smoothness  in 
writing,  blackness  of  marks,  wearing- 
quality,  or  durability,  and  toughness  or 
tensile  strengths  is  the  work  of  a  master. 

The  rubber  in  a  pencil  is  derived  from- 
the  milky  sap  of  various  tropical  plants. 
It  is  obtained  in  India,  Africa,  Central 
America.  Corea  and  Mexico. 

The  nickel  tip  is  made  from  sheet 
brass,  and  is  drawn  through  dies  of  dif- 
ferent diameter,  until  the  desired  size 
is  obtained.  Then  it  is  finally  nickeled 
or  gold  plated  and  the  ferrulinsr  or  or- 
namentation   completed. 

How  to  Increase  Your  Pencil  Business 

I  have  been  requested  to  give  you 
some  suggestions  on  how  to  increase  your 
lead  pencil  business.  It  is  patent  that 
to  a  very  large  decree  the  same  g-eneral 
principles  obtain  in  selling-  lead  pencils 
as  would  apply  to  most  any  other  article 
of  stationery,  but  I  realize  that  what 
you  want  are  ideas  that  might  be  more 
specifically  applied  to  the  lead  pencil 
business,  on  the  principle  that  a  good 
idea  put  into  effect  by  high  class  sales- 
men will  improve  his  value,  just  as  it 
would  improve  the  value  of  a  salesman 
who  might  be  less  gifted. 

No  stationery  house  can  hope  to  get 
its  maximum  share  of  the  lead  pencil 
business  without  attaching-  to  the  sub- 
ject   the    importance    it    deserves.     Some 


stationery  houses  doing-  a  large  total 
business  do  not  get  their  proportionate 
share  of  this  business.  Their  salesmen 
have  not  been  alive  to  the  possibilities 
of  the  lead  pencil  business.  They  have 
been  inclined  to  look  upon  a  pencil  as 
a  rather  small  thing,  without  due  regard 
to  the  large,  aggregate  volume  involved. 
For  this  reason  sometimes  comparatively 
small  stationery  houses,  with  selling 
staffs  alive  to  the  lead  pencil  subject, 
who  make  it  their  business  to  talk  lead 
pencils  regularly,  do  a  great  deal  larger 
pencil  business  than  much  larger  houses. 
This  would  seem  to  bear  out  the  old 
saying-  that  a  salesmian  usually  sells 
what  he  has  on  his  mind. 

We  are  inclined  to  think  that  this 
lack  of  interest  in  the  matter  of  lead 
pencil  sales  on  the  part  of  some  legiti- 
mate stationery  houses  has  to  some  ex- 
tent made  possible  the  coming  into  ex- 
istence of  the  large  number  of  itinerant 
pencil  sellers.  The  salesman  of  the  full- 
fledged  stationer  has  not  made  the  sub- 
ject of  lead  pencils  of  sufficient  import- 
ance in  the  mind  of  a  buyer  with  whom 
lie  might  enjoy  other  very  satisfactory 
relations,  and,  in  many  cases,  the  buver 
has  not  hesitated  to  yield  to  the  propo- 
sitions of  the  itinerants  mentioned,  and 
it  is  a  fact  that  when  they  get  an  open- 
ing wedge  they  frequently  sell  other 
things  besides  pencils. 

In  the  second  place,  some  stationers 
handicap  themselves  in  the  sale  of  lead 
pencils  by  not  attaching-  sufficient  im- 
portance to  the  matter  of  properly  dis- 
playing- them,  especially  when  it  is  re- 
membered that  every  customer  that 
crmes  into  your  store-  large  or  small, 
is  a  possible  pencil  buyer. 

In  the  retail  stationery  business,  as  in 
all  other  lines,  the  importance  of  con- 
spicuously and  attractively  arrang-ed  dis- 
plays of  all  important  items  of  merchan- 
dise is  beyond  anv  coiestion,  as  evidenced 
by  the  success  of  the  department  store 
methods.  To  illustrate  this  point  as 
applied  to  lead  pencils:  One  of  the  lead- 
ing stationers  in  a  lar^e  Pennsylvania 
town,  located  on  a  prominent  thorough- 
fare, some  time  a?-o  concluded  that  he 
was  not  getting  his  share  of  the  lead 
pencil  business.  He  realized  that  everv 
man,  woman  or  child  that  came  into  his 
store  was  a  possible  customer  on  lead 
pencils,  so  lie  arranged  an  attractive  lead 
pencil  disolav  conspicuously  located  in 
the  very  front  of  his  store.  The  results 
opened  his  eyes,  as  immediately  there 
was  a  tremendous  increase  in  his  lead 
pencil   sales. 

It  should  also  be  observed  that  this 
31 


nicely-arranged  exhibit  was  augmented 
by  the  activities  of  a  live-wire  salesman 
in  this  particular  store.  He  had  himself 
well  posted  on  lead  pencils,  and  he  took 
advantage  of  every  graceful  opportunity 
to  bring  the  subject  up  with  customers 
who  came  in  the  store  to  get  other 
things,  with  no  idea  of  buying-  lead  pen- 
cils. You  have  probably  all  observed 
a  well-trained  haberdasher  salesman 
operates  along  this  line,  and  how  suc- 
cessful he  is  with  all -of  us  in  getting- 
more  of  our  money  than  we  originally 
intended  spending  when  we  first  went 
in  the  store. 

F  recall  an  experience  that  I  had  per- 
sonally not  long  ago  where  I  went  into 
a  men's  furnishing  store  with  the  in- 
tention of  buying-  neckties.  The  atten- 
tion T  received  was  so  very  poor  that, 
in  disgust,  I  walked  out,  and  went  into 
another  store.  In  this  case  I  came  in 
contact  with  a  wide-awake  fellow,  and, 
when  I  told  him  what  I  wanted  to  get, 
he  immediatelv  asked  me  what  color 
clothes  I  usually  wore.  AVhen  I  replied 
that  I  usually  wore  blue  and  grey,  he 
stated,  "All  right,  sir.  I  will  try  to  give 
you  something  that  will  harmonize  with 
those  colors."  After  being  satisfactor- 
ily served  on  neckties,  I  was  asked 
whether  I  had  seen  their  new  line  of 
shirts  which  they  had  advertised.  As 
the  result  of  this  lead,  I  also  bought 
shirts  in  addition  to  the  neckties,  where- 
as if  this  salesman  had  not  been  on  the 
job  I  would  have  gone  out  of  the  store 
making-  a  purchase  one-third  as  large  as 
I  actually  did  make. 

T  see  no  reason  why  this  principle  can- 
not be  applied  in  the  stationery  business, 
and  it  is  also  undoubtedly  a  fact  that  a 
great  many  single  pencil  buyers  can  be 
converted  into  one-dozen  buyers,  and  that 
a  great  many  one  or  two-dozen  buyers 
c.->n  be  converted  into  half-gross  or  gross 
buyers  when  the  difference  in  the  prices 
is  explained.  Uniform  courtesy  and 
alertness  are,  of  course,  at  all  times  es- 
sential, as  sometimes  even  the  unpre- 
tentious looking-  man  in  your  store  might 
possibly  be  a  very  large  buyer  of  your 
goods.  In  fact,  if  a  salesman  is  alert,  by 
clever  handling-  he  will  establish  a  lead 
for  either  himself  or  an  outside  salesman 
that  will  finally  be  of  great  advantage, 
on  the  principle  that  painstaking-  atten- 
tion and  service  create  appreciation  and 
a   real  desire  to  buv. 


"Red  Fleece,"  by  W.  L.  Comfort,  is  a 
story  of  the  Russian  advance  in  the  pres- 
ent war. 


BOOKSELLER      AND      STATIONER 


A  Post  Card   Day 

Novel  Advertising  Idea  Being  Plan- 
ned by  the  Industrial  Commis- 
sioner of  Victoria,  B.C. 


THE     industrial     commissioner     of 
Victoria,    B.C..    is     developing     a 

scheme  to  advertise  Victoria  and 
Vancouver  Island  bv  means  of  a  "Post 
Card   Day." 

Details  are  now  being  arranged  by  the 
Victoria  and  Island  Development  Asso- 
ciation, and  it  is  expected  that  this  will 
prove  the  most  efficient  scheme  yet  de- 
vised for  the  advertising  of  the  city. 
The  date  lias  not  been  settled  upon, 
but  the  officials  hope  to  s.et  aside  a  day 
towards  the  end  of  the  present  month. 
The  scheme  is  a  singular  and  interesting 
one,  and  Herbert  Cuthbert,  the  indus- 
trial commissioner,  believes  that  if  the 
public  takes  hold  of  the  movement  it 
will  do  a  great  deal  to  advertise  Victoria 
and  be  a  means  to  attract  many  tourists 
to  the  island  during  the  coming  sum- 
mer. 

The  plan  is  to  have  every  person  in 
Victoria  send  at  least  one  post  card  or. 
the  day  selected  to  friends  in  different 
parts  of  the  world,  telling  them  of  the 
advantages  of  this  city  as  a  place  of 
residence,  and  advising  them  to  plan 
a  visit  to  Vancouver  Island.  The  as- 
sociation expects  that  many  people  will 
send  more  than  one  souvenir  post  card, 
and  hopes  that  a  grand  to.tal  of  100,000 
cards  will  be  slipped  into  the  mail  boxes 
during  the  day. 

Mr.  Cuthbert  will  interview  the  pro- 
prietors of  all  the  stores  which  handle 
post  cards  and  request  them  to  put  in 
special  stocks  of  views  of  this  city  on 
"Post  Card  Day."  He  also  expects  to 
have  the  windows  of  such  stores  pla- 
carded. Arrangements  are  also  being- 
made  for  the  printing  of  several  thous- 
and specially  designed  folders,  which 
will  be  sent  out. 

This  gives  a  cue  to  stationers  in  other 
cities  who  should  get  busy  with  the  lo- 
cal Board  of  Trade  or  municipal  coun- 
cil to  have  a  similar  course  adopted  in 
their  respective  towns. 

Of  late  one  of  the  prominent  Amer- 
ican magazines  has  been  running  a  re- 
markably fine  series  of  covers  with  head 
designs,  the  work  of  noted  artists.  The 
Robert  Duncan's  Company  of  Hamilton, 
with  commendable  enterprise,  made  ar- 
rangements with  the  publishers  whereby 
they  were  able  to  handle  reproductions  of 
these  pictures  which  had  been  advertised 
in  the  magazine  to  be  sold  at  25c  each. 
Tt   will  pay  the  bookseller  to  be  ever  on 


KEY    TO    THE    WAR    PICTURES. 

In  the  group  of  pictures  ou  this  page  the  two  at  the  top  are  reproductions  of  striking 
war  postcards  in  the  line  of  Birn  Bros.  The  "Are  We  Downhearted"  and  "Outw&iskered" 
cards  are  shown  by  Valentines.  The  card  showing  the  wounded  soldier  and  that  of  the 
Czar's  eldest  daughter  inspecting  her  regiment,  are  Sutcliffe  postcards,  while  the  menu 
card  in  the  centre  of  the  group  is  from  the  line  of  Verdier,  Dimited,  this  having  been 
cut   so  as   to  show  simply   the  design. 


the  qui  vive  for  opportunities  of  this 
sort.  The  wide  publicity  given  this  pro- 
position by  the  magazine  itself  naturally 
made  it  all  the  easier  to  sell  the  pictures 
in  the  bookstore.  If  a  store  has  a  pic- 
ture framing  department,  another  avenue 
for  additional  profit  is  opened  up  and  it 
is  the  merchant  who  picks  up  new  sellinsr 
ideas  from  day  to  day.  who  is  going  to 
have  a  chance  in  the  race  for  holding  his 
own  in  sales  this  year,  in  the  face  of  the 
tendency  of  people  uenerally  to  "do 
without"  articles  which  they  would  buy 
in  piping  good  times.  Merchants  must 
recognize  that  in  ^times  like  these  they 
must  work  their  hardest,  exhibiting  all 
possible  ingenuity  in  order  to  promote 
husiness.  Increases  will  fall  to  the  lot 
32 


of  only  those  who  are  really  worthy  of 
the  name  of  merchants. 

Considering  again,  the  question  of  pic- 
ture framing,  if  it  is  not  deemed  advis- 
ahle  to  instal  such  a  department,  the 
bookseller  should  at  least  make  some 
special  arrangement  with  some  other  pic- 
ture framer,  so  as  to  be  able  to  ad- 
vantageously follow  up  this  business. 
Pictures  are  always  in  demand.  They  are 
easy  to  sell  and  people  prefer  them 
framed  in  the  most  cases.  Go  after  the 
picture  trade  with  the  utmost  vigor  and 
do  not  stop  at  that,  when  you  cannot 
but  feel  certain  that  the  majority  of  pur- 
chasers of  pictures  will  subsequently 
have  them  framed — you  should  get  those 
picture-frame   orders. 


BOOKSELLER     AND      STATIONER 


Special  Interest 
Pictures 

As  With  Books,  the  War  Has  In- 
spired  Many   New   Pictures — In- 
terest in  Sports  Also  the  Motif 
of  Numerous  Art  Productions. 

PEOPLE  are  attracted  to  the  book- 
store by  reason  of  the  fact  that 
that  is  where  pictures  abound  al- 
most as  much  as  because  it  is  the  head- 
quarters   for    books.     Consequently    pic- 


of  war  and  consequently  this  picture  may 
be  depended  upon  to  gain  wide  popular- 
ity in  Canada  as  it  now  has  in  England. 

Other  war  pictures  having-  military  in- 
terest include  "The  Highlander's  Fare- 
well," by  A.  S.  Hartrick,  A.W.R.S.,  and 
such  pictures  as  "The  Defence  of  Liege," 
by  by  W.  P.  Wollen,  R.I.,  and  "The 
Charge  of  the  Scots  Greys  and  Black 
Watch  at  St.  Quentin,"  by  .7.  R.  Skel- 
ton. 

Bookseller  and  Stationer  is  in  receipt, 
from  the  Albertype  Company  of  Brook- 
lyn, of  two  remarkably  fine  pictures 
reproduced  in  color — one  of  the  21st 
Battalion  of  the  Second  Canadian  Over- 
seas Expeditionary  Force  and  the  other 


I  Mother  Goose  JRfcyaies 

?  done  ra  Poster  S  i  &nxp$ 


lures  are  good  seconds  to  hooks  in  point 
of  the  importance  attached  to  them  by 
people  of  culture  and  as  in  the  case  of 
hooks,  the  war  has  brought  out  many 
creditable  new  pictures.  Among  those  of 
which   examples  have  come  to   the  pub- 


of  the  Second  Contingent  Overseas  Bat- 
tery of  Kingston.  These  pictures  aie 
published  by  the  the  College  Book  Store 
of  Kingston.  They  are  1G  in.  x 
24  in.  in  size  and  are  eminently  suitable 
for   framing. 


A  Greeting  from  TORONTO. 


HIS  DUTY 

to  his  King,  Country. 

and  to  us  9\T   HOME 


lishers  of  this  paper,  especially  inter- 
esting ones  are  Septimus  E.  Scott's 
"The  Girl  I  left  Behind  Me."  The  girl 
depicted  on  the  railway  station  platform 
as  the  train  bearing'  the  soldiers  pulls 
out,  is  no  mythical  figure  in  these  days 


New  Patriotic  Postcards. 
In  a  new  series  known  as  Pro  Patria 
postcards  added  to  Birn  Bros.'  line  in- 
cludes several  flag  designs,  introducing 
the  flags  of  the  allies  and  patriotic  sen- 
timents of  appreciation  of  the  men  who 
33 


have   enlisted    to   fight   for   the    Empire. 

One  of  these  depicts  in  a  most  pleasing 

and  effective  manner  the  flags  of  Britain, 

France,  Belgium   and    Russia.     Another 

introduces  with   these   the   flags   of   the 

different    British    Dominions,    and    still 

another  flaunts  the  Union  Jack  and  the 

naval  ensign. 

»     •     • 

Stamp-Kraft  Books. 

Several  specimens  of  a,  series  of 
"Stamp-Kraft"  books  have  been  re- 
ceived by  Bookseller  and  Stationer  from 
the  United  Art  Publishing  Co.,  of  New 
York,  and  the  illustration  presented 
here  of  a  page  with  a  picture  stamp  in 
its  place,  will  give  an  idea  of  this  new 
method    of   popularizing-,  picture   stamps. 


i 

This  envelope  contains  i«eli 

Poster -Stamps  to.  illustrate  twelve  Mother  Goose 
Rhymes.  Each  stamp  is  ptromed.  Place  the  stamps 
on  the  following  pages  opposite  the  corresponding 
nursery  rhyme. 

When  done  you  have  j  complete,    illustrated 
"Mother  Goose." 


•MM 


The  hooks  are  packed  100  in  a  box,  in 
which  all  signs  and  literature  are  placed. 
In  each  envelope  is  packed  a  "boost- 
er" card  reading,  "Why  don't  you 
stiii  t   a   Poster  Stamp   collection1?" 


Thomas  Menzies,  of  Menzies  &  Co., 
just  back  from  the  West,  in  conversa- 
tion with  Bookseller  and  Stationer,  said 
that  their  line  did  not  seem  to  have  been 
affected  by  the  great  war.  For  instance, 
in  their  display  of  Christmas  lines  the 
Savory  people  gave  ample  evidence  of 
being  a  self-contained  establishment,  the 
range  of  Christmas  cards  and  allied 
lines  appearing  to  be  greater  than  ever, 
with  prices  starting  at  2d.,  whereas  in 
former   years    cards   ranged    from    6d. 

Small  neat  die-stamped  designs  with 
engraved  inserts  are  the  feature  this 
year  and  they  have  included  a  range  of 
cards  of  various  sizes  and  prices  of  ex- 
quisite workmanship  called  the  Anglo- 
Saxon  series,  containing  beautiful  ex- 
amples of  what  hav "always  been  looked 
upon  as  belonging  exclusively  to  the 
Vienna  studios.  Savory's  cards  in  this 
style  are  not  an  imitation,  but,  on  the 
contrary,  it  is  asserted  that  thev  are  in 
every  particular  superior  to  anything  of 
this  kind  that  previously  came  out  of 
Austria,    with    prices    lower.     The    auto- 


B  O  O  K  S  E  L  L  E  R      AND      S  T  ATIONE  It 


KV>»    Rl   ?II.M  lll.W.M   IS 
vMi   \i.i.  uoon  wisiiiis 
,i'»i'    \,Mi;m:v  CHRISTMAS 

AM>      \     VIvKY     MK'IUHT      V\D 

HAPI*Y    viw  vr.AK  ... 


graph  stationery  is  as  usual  in  great 
variety,  one  book  alone  being-  devoted 
to  plain  style  engraved  hand-made  paper 
with  envelopes  to  match. 

The  Canadian  Series  is  what  the  cub 
reporter  would  call  the  "piece  de  re- 
sistance" of  the  line  and  should  be  the 
popular  hit  of  the  whole   range. 

From  the  variety  of  local  views 
shown  the  line  has  been  pretty  well  rep- 
resented in  all  parts  of  Canada  in  pre- 
vious years,  and  should  get  a  hearty  wel- 
come again  this  year.  This  line  is 
shown  in  booklets,  stationery  and  calen- 
dars. The  "Diamond  Series"  is  con- 
tained in  six  books  instead  of  the  usual 
three,  showing  that  tiie  manufacturers 
in  London  are  determined  to  get  after 
the  low-priced  and  medium  Christmas 
card  trade — and  keep  it  rather  than  ever 
let  the  Germans  have  a  look-in  again. 
Altogether  the  Menzies  line  seems  to 
have  retained  its  "punch." 


A  Chicago  firm  has  just  put  out  an  at- 
tractive line  of  art  coloring  sets  which 
will  be  known  as  "Home  Occupation," 
and  they  consist  of  a  number  of  black 
'and    white    pictures    for    hand    coloring, 


paint  brush  and  a  set  of  water  colors. 
Some  of  the  sets,  in  addition  to  the 
water  colors,  are  equipped  with  various 
shades  of  cards  for  making  fancy  de- 
signs to  be  filled  in  by  handy  little 
youngsters.  Sachet,  needlework,  doll 
and  soldier  sets  are  among  those  now 
numbered.  A  window  and  counter  dis- 
play of  these  novelties  should  create 
considerable  interest   . 


Through  the  courtesy  of  Des  Arts 
Studios  the  illustrations  appealing  at 
top  of  this  page  are  shown,  these  being- 
good  examples  of  new  designs  in  their 
productions,  although  naturally  allow- 
ance must  be  made  for  the  difference  in 
the  impression  made  when  the  cards 
themselves  are  seen  in  their  artistic  col- 
ors and  tints,  together  with  the  grade 
of  stock  used. 

Retailers  would  be  well  advised  to  at 
all  times  pay  careful  attention  to  all 
cards  ordered  no  matter  where  they  buy 
them.  It  is  not  necessary  to  waste  a 
lot  of  time,  the  faculty  of  quickly  appre- 
ciating the  selling  qualities  and  the 
value  of  any  card  should  be  cultivated. 
That  will  mean  better  buying  and  con- 
sequently better  selling. 

Illustrations  presented  each  month  in 
this  department  of  Bookseller  and  Sta- 
tioner, serve  to  emphasize  this  distinc- 
tive individuality  in  cards  which  are  too 
frequently  dealt  with  by  retailers  as  if 
they  were  so  many  thumb  tacks  or  tooth 
picks. 

Some  decidedly  novel  ideas  in  auto- 
graph albums  are  included  in  this  year's 
line  of  Dow  &  Lester,  London,  England. 
One  of  these  is  entitled  "The  Ghosts 
of    Mv    Friends";    the    name    is    signed 


-"-JIT* 


along  the  fold  in  the  page  with  a  full 
pen  of  ink,  and  then  while  wet  the  page 
is  doubled,  so  making  the  "ghost."  In 
"Revelations  of  My  Friends"  particu- 
lars are  filled  in  without  seeing  the  con- 
text. Then  the  page  is  to  be  torn  off 
and  the  history  of  the  writer  read.  One 
entitled  "The  People  I  Meet"  is  for 
keeping  not  only  the  autograph,  but  the 
circumstances  under  which  you  meet 
people.  This  was  produced  to  appeal 
especially  to  those  who  travel.  Still 
another  of  these  novel  autograph  books 
is  one  providing  for  "Nicknames  of  My 
Friends."  The  firm's  illustrated  list 
features  postcard  albums  very  strongly. 
The  illustration  presented  herewith  of 
the  "Sinking  of  the  Bluecher"  is  pre- 
sented through  the  courtesy  of  the  pub- 
lishers, the  Photochrom  Co.,  Limited,  of 
London,  England.  Featuring  pictures 
of  this  variety  is  one  way  of  cashing  in 
on  interest  created  bv  the  war. 


Some  merchants  say  they  can't  afford 
to  do  business  on  a  "  Money-back-if- 
you-want-it  "  basis.     Really — they  can't 

afford   not   to. 


This   Remarkable   Picture  of  the  Actual  Capsizing  of  the  15,S00-ton   German   Armoured 
Cruiser   is   Reproduced   Through  the  Courtesy   of  the  Photocrom  Company. 

34 


BOOKSELLER      AND      STATIONER 


Across  Canada  Trade  News 


About  Men  and  Affairs 


G.  K.  Johnson,  whose  half-tone  like- 
ness appears  on  this  page,  is  a  newcomer 
to  Canada,  having-  become  manager  of 
the  Canadian  branch  of  the  Caribonum 


G.    K.   Johnson. 

Company,  Limited,  whose  works  are  at 
Leyton,  London,  N.E.  Mr.  Johnson  was 
with  the  company  in  London  before  com- 
ing to  Canada  and  has  been  identified 
with  the  book  and  stationery  trades 
since   entering-   business. 

The  Caribonum  Company  have  had 
good  success  since  opening  in  Canada 
and  this  has  been  further  enhanced  since 
last  midsummer  iby  reason  of  the  fact 
that  the  company  is  thoroughly  British 
as  respects  the  labor  employed  in  the 
production  of  the  goods  and  the  capital 
invested  in  the  concern. 

A.  R.  Lawrie,  representing  William 
Collins,  Limited,  the  wholesale  stationers 
and  publishers  of  Glasgow,  was  in  Toron- 
to in  March,  following  his  trip  through 
the  Canadian  West,  in  which  he  obtained 
nice  business,  although  in  some  cases 
the  buying  was  considerably  lighter  than 
usual,  owing  to  the  stress  of  the  times. 
Mr.  Lawrie,  in  a  conversation  with  Book- 
seller and  Stationer,  said  he  had  partic- 
ularly good  orders  from  concerns  in 
Winnipeg,  Toronto,  London,  Hamilton, 
and  he  still  had  to  visit  other  jf  the 
larger  centres   in   the   East. 

Among  the  trade  visitors  in  Toronto 
in   March  was  A.  Bassage,  representing 


Oriniston  &  Glass,  Limited.  London, 
England,  who  are  prominent  in  the  leath- 
er goods  trade  as  well  as  in  the  manu- 
facture of  ball-pointed  pens,  fountain 
pens  and  vulcanite  penholders. 

Mr.  Bassage,  in  an  interesting-  talk 
with  Bookseller  and  Stationer,  sail  his 
firm  was  one  that  had  benefited  greatly 
by  the  shutting  off  of  German  imports. 
In  leather  goods,  the  latter  half  of  1914 
had  brought  them  orders  in  such  volume 
that  it  had  proved  a  record  year  for  them 
and  the  same  was  proving  true  of  Hie 
present  year. 

The  Windsor  Book  and  Stationery 
Store,  161  Peel  street,  Montreal,  opened 
business  early  in   March. 

Walter  Williams  &  Co.,  489  St.  Paul 
street,  Montreal,  have  been  appointed 
agents  for  Eastern  Canada  for  the 
Franklin  Mfg.  Co.  of  Baltimore  and  New 
York,  and  J.  L.  Steifel  &  Sons,  Wheel- 
ing, W.  Va. 

T.  D.  Dadford,  representing  the  Brit- 
ish Indoor  Games  Company,  intends  to 
visit  the  larger  cities  of  Eastern  Canada 
as  well  as  large  American  centres  in 
May,  June  and  July. 

T.  A.  Rawcliffe,  112  Bleury  St.,  news 
agent  and  bookseller,  moves  to  137 
Bleury  St.  on  May  1. 

Aubrey  0.  Hurst,  of  Toronto,  repre- 
senting Goodall's,  was  in  Montreal  early 
in  March  advocating  the  merits  of 
Goodall's    cards. 

The  Monarch  Paper  Company  have 
just  moved  to  the  building  at  419  King 
Street  West,  just  east  of  Spadina  Ave., 
Toronto,  where  they  occupy  the  whole 
of  the  second  floor.  This  concern  has 
just  begun  the  manufacture  of  adding 
machine  rolls,  an  addition  to  "Made-in- 
Canada"  goods. 

Fire  in  a  London  Bookstore. 

London,  Ont.,  Mar.  31.- — Fire  of  un- 
known origin,  breaking  out  in  the  book- 
store conducted  by  John  Mills,  at  434 
Kichmond  street,  shortly  before  1 
o'clock  this  morning,  badly  gutted  the 
two  upper  floors  and  caused  a  stock 
valued  at  $10,000  on  the  ground  floor  to 
be  badly  damaged  by  a  deluge  of  water. 

A  Correction. 

In  our  January  issue,  on  page  28,  re- 
ferring to  the  sale  of  the  Princess  Mary 
Book,  it  was  stated  that  many  retailers 
curtailed    their    orders    because    certain 
35 


department  stores  featured  it.  This  was 
not  intended  to  convey  the  impression 
that  the  department  store  which  con- 
trolled the  sale  of  this  book  did  not 
supply  retailers  with  as  many  copies  as 
were  required,  which  impression  seems 
to  have  been  erroneously  formed. 


TRADE  CHANGES. 

F.  G.  Thompson,  who  for  many  years 
has  been  connected  with  the  Copp,  Clark 
Co.,  has  joined  the  travelling  staff  of 
S.  B.  Gundy,  of  the  Oxford  University 
Press. 

Mh\  Thompson  formerly  sold  station- 
ery as  well  as  books,  but  latterly  has 
been  devoting  his  attention  to  the  sell- 
ing of  books  alone  and  is  well  and  fav- 
orably known  with  the  book  trade  of 
Canada. 

E.  S.  Fowkes,  who  for  the  past  five 
years  has  travelled  the  larger  cities  in 
Canada  from  Halifax  to  Victoria  for 
the  Macmillan  Company,  and  for  nearly 
ten  years  previous  was  the  Belfast  and 
Ulster  representative  for  Blackie  &  Son. 
will  have  charge  of  the  sales  for  the 
Copp,  Clark  Co.,  in  Montreal.  Ottawa, 
as  well  as  the  smaller  centres  of  cen- 
tral  and  Eastern  Canada. 


E.   S.    Fowkes. 

S.  T.  Pike  has  come  to  Toronto  from 
New  York  and  is  now  on  the  road  in  the 
country  representing  the  Macmillan 
Company  of  Canada. 


BOOKSELLEK  &  STATIONER  is 
read;  to  give  you  additional  informa- 
tion by  return  mail  about  any  book  or 
author  mentioned  in  these  columns. 
Keep  posted.  Address:  The  Service 
Department, 

Bookseller  &  Stal:oner, 
143-153     University    Ave.,     Toronto,     (an. 


BOOKSELLER      AND      STATIONER 


State  of  the  Trade 
in  Montreal 

Encouraging  Demand  for  the  Sea- 
son's   New     Novels — Books    on 
Gardening     Now     Being 
Featured. 

MONTREAL,  April  3.— The  visit 
of  Dr.  Sarolea,  the  Belgian 
writer,  to  this  country  has  given 
a  new  impetus  to  his  books,  "How  Bel- 
gium Saved  Europe,"  and  "The  Anglo- 
German  Problem."  As  he  is  still  on 
this  side  of  the  Atlantic,  and  is  likely 
to  be  heard  in  a  number  of  other  Cana- 
dian cities,  there  should  be  a  still  great- 
er   demand,  for   his   writings. 

Other  war  books  are  a  little  quiet,  but 
there  is  still  a  fair  sale  of  books  on  the 
philosophical  side  of  the  question — 
books  on  Nietzsche  and  Treitschke,  and 
the  many  phases  of  the  question  treated 
by  authorities  in  the  Oxford  pamphlets. 
Also  there  is  a  good  sale  for  books 
which  are  records  of  the  war,  such  as 
"Fighting  in  Flanders"  by  Powell,  and 
"With  the  Allies."  by  Richard  Harding 
Davis. 

The  supply  and  demand  for  new  fiction 

during  the   past   nth    has  been   larger 

and  very  encouraging.  Among  the  new 
arrivals  which  are  in  good  demand  are 
"The  Man  of  Iron,"  by  Richard  Dehan : 
"Turmoil,"  by  Booth  Tarkingtoh,  and 
"The  Harbor,"  by  Poole.  The  last 
named  are  considered  to  be  two  of  the 
strongest  books  from  the  American  side 
of  the  border  for  years.  Then  there  is 
a  new  book  by  H.  6.  Wells,  called  "Be- 
alhy,"  written  in  his  ■  lighter  style, 
which  is  exceptionally  good. 

Montreal  stores  are  preparing  for 
spring,  filling  up  their  stocks  of  books 
on  nature  and  gardening,  the  demand  for 
which  is  just  beginning.  The  hope  of  the 
book  trade  is  in  dealers  not  being  too 
pessimistic,  but  endeavoring  to  antici- 
pate the  wants  of  the  people.  What 
about  the  automobile  season  which  is 
coming  on?  The  people  will  want  text 
books  on  this  subject  the  same  as  ever. 
The  remark  is  often  heard  in  book 
stores.  "But.  of  course,  you  are  not 
buying  any  new  stock  just  now."  It  is 
a  foolish  remark  when  it  concerns  the 
bookseller.  Such  a  course  might  per- 
haps be  followed  by  the  shoe  merchant 
or  a  dealer  in  dry  goods,  but  the  book- 
seller might  as  well  close  up  his  store 
as  stop  buying  books. 

Before  very  long,  supplies  of  summer 
reading  will  be  coming  in,  and  this  year 
the-  stores  which  did  not  specialize  in 
cheap  reading  before,  will  be  compelled 
to  do  so  this  summer,  as  this  is  the  day 
of  the  small  book  which  will  fit  the 
pocket.     Sales  of  Easter  cards  and  novel- 


lies  up  to  the  end  of  March  were  very 
disappointing,  and  only  on  the  near  ap- 
proach of  Easter  did  this  business 
waken  up.  Just  as  at  Christmas,  when 
an  unprecedented  rush  took  place  on  the 
last  two  days,  the  biggest  demand  for 
Easter  goods  was  expected  at  the  last 
minute. 

St.  Patrick's  Day  novelties  did  not 
have  the  sale  of  previous  years,  and 
most  dealers  confined  their  purchases  to 
a   few  nice  greetings. 

Papeteries  continue  slow,  especially 
high-priced  goods.  Stores  which  find 
lines  in  stock  now  which  were  there  be- 
fore the  war,  are  putting  the  knife  into 
them. 


Stationers  Will 
Organize 

Chief  Object  in  View  is  the  Elimina- 
tion  of  Unnatural  Competition 
-Similar  Plans  Work  Well 
in  Great  Britain  and  the 
United  States. 

MONTR  KAL,  March  31.— Mont- 
real is  shortly  to  have  an  as- 
sociation of  stationers.  A  move- 
ment is  on  foot  now,  and  in  a  month  or 
two  it  is  expected  that  such  an  organ- 
ization will  he  in  operation,  having  for 
its  object  the  elimination  of  unnatural 
competition.  There  have  been  similar 
bodies  in  the  United  States  for  years, 
also  in  Great  Britain,  but  the  only  at- 
tempt made  in  this  direction  within  the 
Dominion  has  been  at  Winnipeg,  where 
a  list  of  prices  is  issued  ever  so  often, 
to  which  the  members  in  the  Western 
metropolis  bind   themselves. 

The  day  is  approaching-  when  a  sim- 
ilar price-list  will  be  followed  by  sta- 
tioners in  all  large  Canadian  cities,  es- 
pecially in  view  of  the  increased  costs 
of  imported  goods  since  the  budget 
came  down.  Customers  have  now  got 
into  the  way  of  entering  a  store,  asking 
a  price  on  a  certain  line,  and  stating  that 
they  can  buy  the  same  thing  at  another 
store  considerably  lower.  The  stationer 
believes  him,  and  supplies  the  goods  at 
the  lower  figure,  whereas,  in  many  cases, 
a  lower  figure  had  never  been  quoted. 
It  is  to  protect  the  stationer  against 
practices  such  as  these  that  the  associa- 
ion  is  being  formed. 

In  the  United  States,  a  catalogue  com- 
mission, formed  from  members  of  the 
National  Association,  issues  a  price 
list,  which  is  kept  up  to  date  as  the 
prices  on  various  lines  change.  This  con- 
tains the  cost  figures  of  a  large  number 
of  staple  lines,  and  the  minimum  price 
of  each  and  per  dozen.  While  members 
are  not  allowed  to  sell  below  this  figure, 
they  are  at  liberty  to  sell  above  it.  Tn 
36 


the  States,  where  they  have  the  Sherman 
anti-trust  law,  such  a  practice  is  lawful,f 
and  would  be  equally"  lawful  in  this 
country. 

One  of v  the  greatest  problems  encoun- 
tered, by  small  stationers  especially,  is 
in  working  out  their  selling  price.  Trav- 
elers for  jobbers  state  that  they  are  con- 
tinually being  asked,  "What  price 
should  I  get  for  this?"  Dealers  are 
prone  to  forget  that  apart  from  the  cost 
of  goods  delivered  at  their  doors,  there 
is  the  further  cost  of  overhead  expense 
to  be  added,  before  adding  profit.  It  is 
the  small  store,  which  is  making  a  pro- 
which  is  going  under  to-day,  and  an  as- 
sociation such  as  is  now  being  organ- 
ized would  save  them. 

It  amounts  to  nothing  more  nor  less 
than  a  gentleman's  agreement,  and  it  is 
hoped  to  arrange  matters  so  that  the 
expense  of  running  such  an  association 
will  be  cut  down  to  a  minimum.  The  by- 
laws will  be  few  and  concise.  Some  of 
the  associations  in  the  United  States  do 
not  even  go  to  the  trouble  of  having 
them   printed. 


To  Help  Pen  Sales. 

Some  time  ago  a  fountain  pen  manu- 
facturing concern  offered  its  customers 
prizes  for  the  best  plans  to  increase  re- 
tailers' sales.  In  addition  to  the  prize- 
winnina:  plans  (which  were  printed  and 
distributed  free  of  charge  to  over  14,- 
000  retailers),  many  other  good  ideas 
were  submitted. 

Below  is  one  which  was  sent  in  by 
Simpson  &  Cline,  Arcanum,  Ohio:  "We 
worked  a  very  good  stunt  a  little  while 
ago.  We  offered  the  boy  or  girl  bring- 
ing to  these  stores  the  largest  number  of 
magazine  advertisements  advertising 
self-filling  fountain  pens  cut  from  maga- 
zines, newspapers,  etc.,  before  a  certain 
date,  a  $3.50  pen.  To  the  one  bringing 
the  next  largest  number  of  ads  a  $2.50 
pen  was  offered.  All  ads  count  whether 
they  are  alike  or  not.  A  contest  like 
this  means  that  the  boys  and  girls  as 
well  as  the  grown-ups  will  comb  the  town 
telling  everybody  who  is  running  the 
contest  and  what  they  are  working  for, 
and  ask  other  people  to  look  up  all  their 
old  magazines  and  give  them  the  ads  and 
help  them  earn  the  pen." 

Try  this  and  you  will  be  surprised  at 
the  good  results,  for  it  not  only  adver- 
tises the  pens,  but  your  store  as  well. 

in 

It  is  easier  to  sell  a  couple  of  hundred 
books  if  you  display  them  in  window 
and  shop  than  a  dozen  lying  hidden 
away  in  some  dusty  niche. 

Use  the  circulars  that  are  furnished 
to  the  trade  free  with  their  own  im- 
print, and  the  window  cards  that  differ- 
ent publishing  houses  will  gladly  sup- 
ply to  you. 


HOW  OTHER  STATIONERS  DO  THINGS 


SPECIALIZED  effort  has  frequently 
been  advocated  by  Bookseller  and 
Stationer  as  a  means  of  practical 
business  building',  and  as  evidence  of  the 
efficiency  of  the  plan,  a  few  of  the  ex- 
periences of  J.  C.  Jaimet,  a  progressive 
bookseller  and  stationer  of  Berlin,  Ont., 
may  be  mentioned  here  as  being  worthy 
of  emulation  on  the.  part  of  other  mer- 
chants. 

Mr.  Jaimet  has  one  "side  line''  which 
promises  to  prove  another  case  of  the 
"tail  wagging  the  dog.''  It  is  the 
camera  department.  Even  in  these 
months,  when  the  photo  supply  trade  is 
at  its  lowest  ebb,  the  sales  have  amount- 
ed to  over  a  hundred  dollars  a  month, 
and  when  the  big-  months  of  the  spring 
and  summer  are  included  the  average  per 
month  for  the  year  readies  well  over 
$200  per  month,  thus  constituting  a  most 
■creditable  annual  turnover;  so  much  so, 
in  fact,  that  one  wonders  why  certain 
booksellers  and  stationers  still  hesitate 
to  add  this  branch  to  their  business. 
Influence  of  the  Movies. 

The  influence  of  the  movies  as  sales 
developers  for  books  has  not  escaped  the 
vigilant  eye  of  Mr.  Jaimet,  and  as  an 
evidence  of  the  success  he  has  had,  it 
may  be  mentioned  that  it  is  becoming  a 
practice  with  him  to  order  certain  titles 
in  one  hundred  lots.  This  is  what  he  did 
with  "The  Trey  of  Hearts,"  "Damon 
and  Pythias,"  and  "The  Million  Dollar 
Mystery,"  while  many  others  have  been 
sold  readily,  although  not  touching-  the 
century  mark. 

Rubber  Stamps. 

Next  let  us  take  up  this  merchant 's  ex- 
perience with  what  is  too  frequently 
considered  an  insignificant  branch  of  the 
business — rubber  stamps.  Mr.  Jaimet 
showed  Bookseller  and  Stationer  invoices 
showing  that  his  account  with  his  supply 
house  had  been  averaging-  about  $30  a 
month,  which  means  a  tidy  little  profit 
from  month  to  month. 
Golf. 

In  sporting  goods,  this  store's  busi- 
ness has  been  particularly  good,  and  this 
season  it  is  being  extended  to  include 
golf  supplies.  In  this  connection  it  is 
interesting  to  reprint  the  following  from 
the  magazine  "Golf,"  as  showing-  the 
considerable  proportions  of  the  business 
done  in  supplying  the  requirements  of 
golf  clubs: — 


We  noticed  recently  the  statement  that  golf 
costs  Americans  $50,000,000  annually,  an  ex 
penditure  that  represents  five  per  cent,  interest 
upon  a  billion  dollars.  It  seems  quite  impos- 
sible that  so  much  money  could  be  expended 
upon  one  game  alone.  Yet,  figuring  conserva- 
tively, this  estimate  comes  very  near  being 
right.  It  does  not  refer,  of  course,  to  what 
has  already  been  expended  in  the  purchase  of 
land,  the  construction  of  courses  and  club- 
houses, which  represents  a  probable  investment 
to   date   of   over   .$100,000,000. 

If  we  say  that  there  are  2,000  golf  clubs  in 
the  United  States  having  an  average  playing 
membership  of  200,  which  gives  a  total  of  400,- 
000  golfers,  and  allow  an  average  of  $20  a 
day  to  each  club  in  caddie  fees,  an  expenditure 
of  $20  by  each  player  a  year  upon  clubs  and 
balls ;  club  dues  averaging  $35,  and  labor 
$3,000  per  club,  we  arrive  at  a  total  of  $42,- 
(iOO.OOO.  If  there  is  added  to  this  the.  pur- 
chase of  seed,  fertilizers  and  implements  and 
other  odds  and  ends,  the  total  will  come  very 
near   to   $50,000,000. 


J.    C.    JAIMET, 
Bookseller    and    Stationer    of    Berlin,    Ontario. 

Additional  evidence  might  be  sub- 
mitted of  this  Berlin  dealer's  success  in 
intensive  merchandising.  Mention  was 
made  in  a  previous  issue  of  his  extraor- 
dinary success  in  selling  pennants,  the 
demand  for  which,  however,  he  said,  had 
not  been  keeping  up  in  proportion  with 
the  big  business  done  in  this  line  a  year 
ago. 

Tell  of  Your  Success. 

Bookseller  and  Stationer  heartily  in- 
vites other  merchants  and  their  assist- 
ants to  send  in  particulars  regarding 
similar  successful  selling  efforts,  for 
publication  in  this  department.  This  in- 
terchange of  ideas  proves  most  beneficial 
in  the  practical  help  to  dealers  gen- 
erally. 

37 


It  is  the  particularly  successful  me- 
thods that  should  be  set  forth,  because 
the  more  valuable  the  suggestions  given, 
the  more  likely  will  they  be  to  inspire 
co-operation,  thus  bringing  out  other 
good  ideas  from  unexpected  sources. 


Is  Your  Store  in  This 
Shape? 

"/  have  been  in  business  eight  years. 
Formerly  I  made  some  money,  but  the 
past  few  years  show  that  while  the  volume 
of  trade  was  larger,  yet  the  net  results  in- 
dicate that  the  business  is  no  longer 
profitable.  Can  you  give  me  any  definite 
ideas  and  plans  for  betterment?" — From 
a  letter  received  by  a  merchandising 
expert. 

During  the  early  part  of  November, 
the  expert  who  received  this  letter 
called  upon  this  firm  and  found  the  fol- 
lowing facts:  The  store  was  situated 
in  a  city  of  30,000  people.  A  large  pro- 
portion of  the  people  were  workingmen 
employed  in  mills  and  factories.  The 
store  itself  was  a  modern  department 
-tore  employing  twenty-five  clerks.  The 
stock  inventoried  $40,000:  fixtures,  $4,- 
000;  accounts  receivable,  $3,750.  The 
investment  was  $30,000;  insurance  $35,- 
000. 

The  expense  budget  showed  rent,  $3,- 
000  (3  per  cent.);  advertising,  $2,000  (2 
per  cent.);  taxes  and  insurance,  $1,000 
(1  per  cent.);  light  and  heat,  $1,500 
(iy2  per  cent.) ;  office  expense  $1,500 
(iy2  per  cent.) ;  delivery,  $1,000  (1  per 
cent) ;  elevator  and  porter  service,  $2,- 
000  (2  per  cent.);  the  proprietor's  per- 
sonal expenses  were  $2,200  (21-5  per 
cent.)  :  interest  on  investment,  $1,800 
(14-5  per  cent.);  clerk  hire,  $8,000  (8 
per  cent.).  This  latter  charge  seemed 
excessive,  so  the  expert  immediately 
placed  the  clerks  on  a  salary,  based  up- 
on their  individual  sales  of  the  previous 
years,  plus  5  per  cent,  commission  on  the 
increased  sales.  The  business  immediate- 
ly showed  improvement. — System  Maga- 
zine. 


When  a  customer  doubts  your  word, 
make  up  your  mind  there  is  something 
radically  wrong  with  your  appearance 
or  with  vour  talk. 


PROFITABLE  PUBLICITY 


DAY 

AT 

HUTS 


STORE 


A  table  full  of  new  soreta 
(not  reprint*),  ,  worth 
J1.2S     «~h.       2  J}  QO 


St^lT*.        Ml        Of        Cloti- 

bound  boolu,  m*rk«i  ■■ 
Be  to  40c  catch;  «1  flO 
hxhr  onlr  5  for** 


aotfa-boand         novels, 

«"£ '•*  **""  $1-°° 

SUtiouery  »**ortm«nl, 
made  up  to  trait  your  re- 
qairanenta,  worth  $1-54; 

Sr        «■» 

Six  boxes  stationery, 
good  liaeo  paper,  with 
envelopes        to       match, 

rtr,,thU$1-00 

Three  pound.  Norfolk 
linen,  with  envelopes  to 
match,  big  value  tit  $1.50: 

5*7  $1-00 

Fountain  pen,  with  guar- 
anteed gold  point,  safety 
dip   and   bottle   of    foim- 

£j""°  $1.00 

Ladies'  band  b*jj»,  any 
baaa  in  stock,  worth  op 
J..LM;  $L00 


AO    china    reduced    25% 
for  Dollar  Day 


See.  our  Window 

for  Dollar  Bargains 


BAILL1E  &  CO. 

Norfolk   St  Sbncoe 


READERS  of  Bookseller  and  Sta- 
tioner are  familiar  with  "dollar 
day"  sales  which  have  been  suc- 
cessfully conducted  in  different  Can- 
adian towns,  illustrations  of  the  adver- 
tisements of  the  booksellers  and  sta- 
tioners being  reproduced  in  this  paper. 
A  campaign  of  this  nature  has  just  been 
held  in  Simcoe,  Ontario,  and  among-  the 
advertisements  appearing  in  the  issue  of 
the  Simcoe  Reformer,  of  March,  was 
that  reproduced  herewith. 

In  towns  where  the  idea  has  not  been 
tried  the  local  retail  merchants'  associa- 
tions should  take  up  the  question  instead 
of  waiting  for  one  of  the  local  news- 
papers to  take  the  initiative  then  in  case 
there  are  two  or  more  newspapers  the 
strong-  co-operation  of  both  may  be  count- 
ed upon. 

"Pay-up"   Week. 

Another  idea  worth  putting-  into  ef- 
fect is  that  of  holding  a  "pay-up"  week. 
In  one  progressive  town  this  was  tried 
and  proved  a  big  success.  An  active 
newspaper  campaign  was  waged  and 
other  steps  were  taken  to  bring  about 
payment  of  overdue  bills.  Special  em- 
phasis* was  laid  upon  accounts  that  were 
long  past  due,  all  who  were  able  being 
earnestly  importuned  to  clean  up  their 
indebtedness. 

The  response  was  very  liberal  ami 
much  permanent  good  resulted. 

Why  not  "Pay-Up  Weeks"  once  a 
year  in  every  city?  The  newspapers'  in- 
valuable co-operation  could  be  secured 
and  tremendous  good  would  certainly  be 
brought  about. 

Jlere's  how  matters  so  often  stand— 
A  owes  B,  B  owes  C  and  C  owes  A.  A, 
B  and  C  are  each  depending  upon  checks 
from  A,  B  or  C  with  which  to  pay  A,  B 
or  C.  Each  of  the  three  owes  one  other 
,  approximately  a  similar  amount  and  each 
jone  of  the  three  feels,  and  in  sometimes 
talks,  that  business  is  slow. 

A  "Pay-Up  Week"  given  proper  pub- 
licity and  brought  home  to  these  three 
men  would  put  each  one  of  them  right 
with  the  world  and  would  make  for  a 
splendid  level  of  local  prosperity. 

Why  not? 

Don't  wait  for  some  fellow-townsman 
to  start  it. 

It  is  up  to  you. 

•     •     • 

In  the  other  advertisements  repro- 
duced  on   this  page   it  will   be  observed 


that  the  R.  0.  Smith  Company  of  Oril- 
lia  are  alive  to  the  advantage  of  featur- 
ing the  wallpaper  department  at  this 
season  ,  their  advertisement  occupying  a 
space  ten  inches  deep.  The  illustration 
and  set-up  made  the  advertisement 
stand  out  among  others  on  the  same  page 
and  the  introduction  of  the  price  sug- 
gestion, $1  to  $10,  for  a  room  must  have 
favorably  impressed  readers. 

The  advertisement  featuring  fifty-cent 
liction  is  tflia't  of  the  Robert  Wright 
Company  of  Brockville,  Ont.,  whose 
book    advertisements    are    always    good. 

The  Times  Bookstore  of  Peterborough, 
Ont.,  offers  a  suggestion  that  could  be 
advantageously  adopted  by  other  deal- 
ers, the  patriotic  appeal  being  partic- 
ularly effective  in  these  war  times. 


FOLLOW  THE  HAND  SALE. 

A  unique  device  for  attracting  atten- 
tion to  the  special  bargains  offered  dur- 
ing a  sale  is  to  use  cardboard  hands 
pointing  to  the  bargains.  A  sale  might 
1)0  advertised  by  telling  the  people  to 
follow  the  hands.  In  your  window  trims 
have  hands  pointing  to  the  various  bar- 
gains and  on  these  hands  have  printed 
the  name  of  the  article  and  the  special 
price.  On  the  outside  of  the  window  have 
hands  placed  on  the  window  pointing 
in  toward  the  door.  These  hands  should 
lie  labeled  with  various  signs  such  as 
"Follow  the  Hands  to  the  Bargains." 
"Each  Hand  Points  to  a  Special  Value." 
etc.  The  hands  in  the  interior  of  the 
store  should  be  made  a  sood  size  and 
if  you  use  a  white  cardboard  for  your 
regular  signs  use  a  colored  cardboard, 
yellow,  green  or  something  that  will  at- 
tract attention  for  the  hand  signs.  One 
firm  used  to  use  a  green  four-leaf  clover 
sign  when  holding  a  "good  luck"  sale  in 
similar  manner  with  very  good  success. 
— 5    and    10c    Magazine. 


CO-OPERATE  WITH  THE  RETAILER 

A  product  may  possess  all  the  merits 
and  advantages  claimed  for  it  by  its 
manufacturer,  and  the  advertising  done 
to  consumers  may  possibly  appeal  to  the 
,  buying  public  to  such  an  extent  that  a 
considerable  demand  is  created  for  them 
in  certain  stores,  but,  to  secure  the  maxi- 
mum amount  of  sales,  the  manufacturer 


These  are 
the  stavat-home  nights 


POPULAR     NOVELS 
at  50c  a  copy 


8^£t 


Delineator 


bt'TTERlCk  p4ttttt<. 


PATRIOTIC 
GOODS 


Itnnkt.1' 

,„,[l..rrt..KI»»i,PrB,.,...,u, 
INITIALED  STATIONEHY 
A  saw  Hack  of  (aBbUad 

GENERAL     STATIONERY 

thiVltarufinmal-UUoa- 

try  ■■  ■  i-..i,r,k-  *rlliiiK  paper, 

ruwlopea,  «tc.  UepmpVir, 

Try    u<    with    your    nail 

Umiuini  nn'l  nrw«pap-r> 

nil     **!•     •'■!      -■'!-■  i  ■■ 


TIMES  STATIONERY  STORf 


Oppoaila 

MM*' a  M.ttl 

W.    ' • kp 

mIHJ  f~ 

ffly 

DSf$! 

III 

life 

WHEN  YOU 

GOTO 
SMITHS 


FOR 


Wallpaper 

three    most    important 
items. 

Largest  Selections 
Latest  Designs 
Greatest  Values 


Our 


ly  years  of  ex- 
perience with  decorations 
is  at  your  service,  whether 
you  require  a  room  to  cost 
you  fi.ooor  one  at  $io. 

Yon  will  enjoy  seeing  the 
new  things  in  Wallpaper. 
Come  in. 


R.  0.  Smith 


38 


BOOKSELLER      AND      STATIONER 


ni'ist  have  the  good  will  of  the  retailer, 
as  well  as  his  co-operation  in  pushing 
the  goods.  This  can  best  be  accomplish- 
ed  by  liberal  and  persistent   advertising 


an  unwary  storekeeper.  His  lack  of 
systematic  attention  to  the  details  of 
the  day's  transactions,  coupled  with  lack 
of  knowledge  as  to  the  condition  of  his 


are  profitable.  If  he  is  holding  them  too 
long,  they  are  tying-  up  his  capital  un- 
duly. They  should  be  pushed  with  en- 
ergy, and  gotten  rid  of  quickly  at  a  re- 


Here  is  the  advertisement  of  a  bookseller  and  stationer  w'ao  believes  in  newspaper  advertising  and  uses  it  by  the 
full  page.  His  salesmen  then  follow  it  up  by  personal  calls.  This  advertisement  is  reproduced  because  it  contains 
a  number  of  seasonable  suggestions  that  can  be  readily  embodied  in  a  smaller  space  if  desired. 

THE     LONDON     ADVERTISER     PRJDAV.    KEBRLAKY     12.     l»13.  FIVE 


MADR-IN^CANADA    Stationery    and    Office    Supplies 


VISIT  US  SATURDAY 


and  see  a  Stationery  and  Office  Supply 
Store  that  uses  MADE -IN -CAN  ADA 
GOODS  in  every  line  possible.  All  goods 
advertised  are  made  in  Canada,  and 
we  invite  comparison  of  them  with  any- 
thing similar  made  anywhere  in  the  world . 

SPECIALS  FOR  SATURDAY 


INITIAL  NOTE  PAPER  AND 
CORRESPONDENCE  CARDS. 

300  bows.     Retnilar  25c.     Sal. 

unlir.  19c  each. 

.MODERN  CLUTCH  PENCILS. 

The  best  Automatic  penci^made. 
with   clip  cap. 
for  15c 
PATRIOTIC  NOTE  PAPER. 

In  pads,  at  lOr,  13c.  25c,  35c.  and 
Correspondence  Cards.  25c  batx 
"iih  different  styles  of  flafi 
embossed. 


Regular    ■ 


MOJ*K  BOX  LETTER  OR 
INVOICE  FILE. 

Made  of  wood.  The  handiest  file 
for  office  or  home.  23c  each. 
LENNOX  LAWN  PAPETERIBS. 
A  fine    box  of    paper    *ml   en. 
v  elopes,  linen  finish.    Regular 
25c  I  for  2Sc    „ 
COPPERPLATE  VI81T1NC  CARDS. 
A  acrtpt  plaU  with,  roar  name 
an4  100  card*  on  beat  stock. 
Regular  12.00.  for  tT-23. 
With  your  name,   address    and 
day  and  100  cards,  guaranteed 
the  very  bast.    Regular  12^0, 
for  II. 7S. 


"Made  In  Canada — Bought   In   London' 
Is  Our  Motto! 


A  Dollar  Spent  in  Made  in  Canada  Goods  in 
— London  Keeps  the  Wheels  Turning  — 

RED-E-FOLD 
NOTEPAPER   TABLET 

Red-E-Fold— Thu  ffraalcai  Invention  In  pi"t»  miicc  tlif  use  of  note  paper  in  pad  form 
cam*  into  use.  All  ..bjceli.w.  to  chisimic-*  anil  raw  wIimm.  so  much  ur»ed  by  ladies 
against  the  use  of  nixK  entirelv  eliminated.  It  is  n  routy*  folded  aheet  of  note  paper  of 
vhich  three  sides  e«n  be  u*eif,  four  if  dished-  MiLle  m  two  sixes  and  two  qualities  and 
"Made  in  Canada." 

COPP'S   IRISH  LINEN  PADS 


Swansdown  Linen 


SCOTCH  PLAID 


A  fine 


dium  icrade    ■thin 


write  on.  Made  in 
three  sizes.  Pads,  Note,  Let- 
ter and  Salisbury  ai*e.  at 
t0c..20c  and  2JC 
In  pound  packages  (100 
<heeta),  25c. 

Envelopes    to    match,     10c 
package,  3  for  25c 


\  dainty  fancy  linen  paper, 
,'imething  different,  and  a 
ie»  *hapc  20c  quire,  or'100 
iheets  for  50c  Envelope*. 
:''(  package.  In  three  sUea. 
■fl:Ls,  I5caod30c 
CODE  WILL  FORMS. 
I'ha  correct  trill  form,    and 

nake  your  own  will  correct* 
f.     Price.  35c 


London  Vellum 

An'  ■    in  itspcrfino  kid  finish  paper,    as    good    as 
manufactured  by  best  American  mill.".    Clear,  clean. 
white,  nnd  beaubful  writing  surface.    A  paper  you 
nit  pruitd  i<>  send  to  your  correspondents 
He  auire.  of  pound  (100  sheets),  for  a«c. 
Eroel'-m-s   2  packagea  for  2->c 


FL*GS-British  mod  Can«d.«L 

A  I'   ...■••*.     Lltnograpbed   on  best  of  cotton.  Little 
ones  at  if  each,  to  largest  nixes  at  35e  **cn_ 

All  made  In  Canada. 

Special  prices  no  quantity  for  big  decorations 

Canadian  Almanac,  1915 

The  on*  book  that  contain*  all  tie  Information 
r-gm.lm(f  anything  in  Canadian  statistic*.  Cloth 
bound.  Sl.M. 


\/A¥    ITTWTtTslJir^      From    the    Little    Hearts    to    the    Daintiest    Hand-Painted    Ones.      New     1 
▼  «%■"  0M   *V%  X  X  V% ML>%D      &      Catchy   Word*.        Valentine    Decorations    and    Party    Supplies,    j*     J 


™«     BADGER     M«k 


-A  Good  Sign  of  a  Good   Line- 


Teeae  Imm  tea/  dcTicca  corer  *T«ry  knee  leaf  require  axat.  ton  the  Bast  Lester  u,  t».  ebaeaeet  Mcaw 
Book.  Every  Item  haa  been  testes.  Each  is  the  best,  (a— I  daring  qeefilT  east  price,  aad  we  offer  celh  wtU 
(be  majiulaciuirr',  guarantee. 


BADGER  LEDGERS 


From  the  Kee-Lov,  bound  in  Corduroy  and  Ruaaia. 
S«e  Tf&dO-Ja,  with  Sheets  and  index  at  I1LM.  to 
the  little  Badger,  nt  13.00  complete.  Each  b  the 
best  In  its  class.  All  rulings  All  -lies.  A  ledger  for 
every  bus!  no*.    Specinl  ledger  sheets  to  order.  ■ 

Badger  Sectional  Post- 
End  Lock  Binder 


Badger-  Loose-Leaf 
Snapshot  Album 

II  use*.    Cloth  and  leather  bound.    Expand  to  ..-. 


Badger  Memorandum 
and  Price  Books 

Ming  and  Poet  Bindings,  All  slaes,  all  ruling*,  the 
finest  Not*  Booka,  the  best  Order  Book,  the  Beat 
Bmg  Book  of  thero  all.  Bound  in  real  con-hide  and 
red  water  grain  leather. 


Sheet  Holders 

num.  "Right  Kind.''    Also    canvas.  The 
,  the  strongest  binding,  the  right  price. 


LOOSE-LEAF 

CATALOGUE  BINDING 
A  SPECIALTY 


'BADGERIZE    YOUR    OFFICE" 


VISIT 


SATURDAY 


MADE  IN l 
CANADA 


— QCac^\ 


W  ILL  PI  T 

Voir  office 

IN  A  ST\TE 
of  EFFK  lENt  V 
IMPOSSIBLE 
WITH  THF. 
OLD  STYLE 
EQUIPMENT. 


BE  SURE  AND 
SEE  "MACEV 
LINE  BEFORE 
FITTLNG  OUT 
vom  OFFICE. 


It  makes  no  difference  whether  your  office  is  large 
or  small,  we  have  the  appliances  to  exactly  meet  your 
requirements;  and  do  it  in  a  manner  that  saves  you 
time  and  work,  besides  giving  that  up-to-date  appear 
ance  so  desicable  in  a  business  office. 

Special  de-rices,  suitable  for  physicians,  dentists,  insurance  mm,  etc.    We 
Mice?  line.     Phone  us  and  *>e  win  ha*< 


"J 


HAY'S  STATIONERY 


173  DUNDAS  STREET 


Opposite  ■  Dowler's 


Phone   150 


Reproduction  of  a  Full  Page  advertisement  of  Hay 's,   London,  featuring  Made-in-Canada  goods. 


in  the  trade  paper  that  goes  to  the  re- 
tailers who  buy  the  merchandise. 

#     *     * 

KNOW  YOUR  BUSINESS. 

ignorance    of    his    own    business    un- 
doubtedly is  the  snare  which  traps  many 


stock,  causes  him  to  buy  foolishly,  and 
sell  without  wisdom.  If  he  does  not 
know  how  much  he  has,  he  cannot  know 
what  to  purchase,  and  if  he  does  not 
know  how  fast  certain  lines  are  going 
he  cannot  determine  whether  or  not  they 
39 


duetion  if  they  will  not  go  satisfactorily. 

*     •     * 

Spending  a  large  sum  of  money  in  ad- 
vertising will  not  make  advertising  pro- 
fitable unless  a  large  amount  of  brains 
is  used  in  directing  the  expenditure. 


FIVE  TO  TWENTY-FIVE  CENT  BUSINESS 

Variety  Trade  News 


TO  attain  success  in  conducting  a 
five  and  ten-cent  business,  accord- 
ing to  one  man  who  has  been  suc- 
cessful in  this  branch  of  merchandising, 
the  investment  should  be  restricted  to 
goods  which  are  sure  to  find  ready  sale, 
keeping  in  stock  widely  advertised  lines, 
and  the  basis  of  the  investment  should 
be  the  turning  of  the  stock  at  least 
eight  times  a  year,  keeping  the  average 
gross  profit  up  to  33  1-3  per  cent,  and 
the  selling  expenses  down  to  20  per  cent. 
Then  with  proper  control  of  the  business 
as  regards  loss  and  leakage,  a  net  profit 
of  1  per  cent,  on  sales  every  time  the 
stock  is  turned  will  be  realized.  This 
has  been  done,  and  many  five-ten-fifteen 
cent  stores  are  doing  it  to-day. 

The  same  policy  should  be  carried  out 
in  a  five  to  twenty-cent  department  in  a 
book,  stationery  and  variety  store. 

"In  making  my  purchases,"  said  the 
man  to  whom  reference  has  been  made, 
in  the  course  of  an  account  of  his  ex- 
periences as  given  in  'The  5c  and  10c 
Magazine, '  "I  bought  small  quantities, 
even  though  by  so  doing  I  paid  the 
'long'  price,  and  T  want  to  say  now  that 
in  opening  a  new  store  every  man  should 
follow  the  same  course.  The  big  syndi- 
cate man  gets  stuck  as  well  as  the  small 
independent.  Therefore,  buy  small  and 
repeat  quick.  After  you  have  got  going 
and  have  determined  how  your  goods 
will  sell,  then  order  heavier,  but  by  buy- 
ing small  you  reduce  your  losses  on  slow- 
selling,  if  not  impossible,  merchandise." 

I  want  to  give  here  an  illustration  of 
how-  I  bought  my  merchandise.  Take 
for  instance  a  standard,  item,  such  as 
men's  linen  handkerchiefs.  I  was  offered 
these  at  75,  77y2,  80  and  82y2  cents.  I 
bought  the  80-cent  one,  and  in  my  years 
of  experience  I  have  invariably  found 
that  while  you  make  the  greater  profit 
on  a  lower-priced  item,  yet  you  make  the 
most  money  by  paying  a  little  higher 
and  selling  a  greater  volume.  It  is  a 
serious  mistake  for  any  merchant  to  buy 
the  cheapest  quality.  What  he  should 
strive  for  is  to  give  the  best  quality  at 
the  cheapest  price.  Another  thing,  do 
not  buy  too  great  a  variety:  stick  to 
staples.  On  my  opening  day  I  had  six- 
teen-kinds  of  5-cent  soap.  To-day- 1 
would  only  handle  four. 

Then  on  the  question  of  credit,  this 
merchant  gives  some  good  sound  advice, 
describing  credit  as  not  so  much  a  ques- 


tion of  bank  standing  or  bank  deposit 
as  one  of  character,  good  sound  business 
judgment. 

"Your  credit  with  your  wholesaler  he 
can  determine  by  Bradstreet's  or  by  the 
promptness  with  which  you  pay  your 
bills,  but  your  credit  with  the  bank  is 
determined  more  on  your  character  and 
business  showing  than  by  any  other 
feature.    • 

"I  explained  to  the  big  jobber  that  I 
went  to  my  whole  plan,  told  him  my  lo- 
cation, length  of  my  lease  and  every- 
thing, and  the  result  was  that  I  got 
$4,000  worth  of  merchandise,  paid 
$3,000  cash,  and  got  30  days  on  the 
other  $1,000.  To-day  I  could  go  to  the 
same  house  and  get  $25,000  credit.  But 
that  is  another  story." 


tern  of  cards  is  used,  each  sales  person 
being  supplied  with  one,  which  must  be 
turned  in  to  the  head  of  stock  at  the 
close  of  business  each  day.  They  repre- 
sent co-operation  in  each  community  and 
they  are  entitled  to  the  support  of  every 
business  man  who  desires  to  hasten  the 

return  of  prosperity. 

*     »     * 

A  useful  article  illustrated  here  is  a 
bread  slicer  that  is  shown  not  only  be- 
cause this  particular  item  is  one  that 
will  sell  readily  through  introduction  by 
means  of  display  and  by  personal  effort 


*     •     • 


THE  VALUE  OF  A  "WANT  BOOK." 

If  there  is  one  department  more  than 
another  where  there  is  a  necessity  for 
keeping  a  "want  book"  that  department 
is  certainly  that  of  notions  and  small 
wares.  No  notion  business  can  be  con- 
ducted to  the  best  advantage  unless 
some  such  system  is  in  operation. 

In  some  stores  the  "want  book"  is 
hung  conspicuously  on  the  fixture  at  the 
back  of  the  department,  in  others  a  sys- 


hy  salesmen,  but  to  apply  this  sugges- 
tion to  a  variety  of  useful  little  house- 
hold articles  that  merchants  can  easily 
obtain,  and  whieh  will  move  out  rapidly 
if  given  a  chance  in  the  windows  and  on 
the  counters. 


Wait  for  Opening  March  15th 

New  5, 10,1 5  Cent 
Wall  Paper  Store 

The  Lareest  in  Canada 
740-742    YONGE    STREET 


ALL    NEW 
PAPERS 


We  buy  for  cash  and  sell 
for  cash  at  prices  which 
defy  competition. 


NOTHING 
OVER   15c 


SEE    DISPLAY  IN  WINDOWS 

ALL  PAPERS  MARKED    IN   PLAIN    FIGURES. 
GIVE  A  MAN    A  JOB    AN©    BUY    YOUR    PAPERS    AT 

Toronto's  5,  10,   15  Cent  Wall  Paper  Store 

TheGLOBE  WALL  PAPER  CO. 


This    advertisement    affords 


4(1 


a    good    suggestion    for    a    "specialized"    advertisement    iu 
5,  10.  15c  goods. 


BOOKSELLER      AND      STATIONER 


SCOPE  OF  THE  DEPARTMENT. 

In  a  sensible  letter  from  the  Hood 
Stationery  Co.  of  Vernon,  B.C..  follow- 
ing up  the  addition  of  the  "5  to  25c 
Goods  Department"  in  Bookseller  and 
Stationer,  they  express  doubt  as  to  the 
advisability  of  introducing  such  things 
as  cheap  hardware,  haberdashery,  wear- 
big  apparel,  jewelry,  etc.,  in  a  high-class 
stationery  business,  and  of  the  chances 
of  success  of  a  ten-cent  store  in  a  town 
of   3,000   people. 

This  aspect  of  the  question  may  pos- 
sibly have  presented  itself  to  the  minds 
of  other  stationers,  and  suggests  that 
perhaps  the  articles  published  in  the 
February  and  March  issues  may  not  have 
sufficiently  covered  the  points  which 
Bookseller  and  Stationer  desired  to  con- 
vey to  its  readers. 

The  idea  is  not  that  the  whole  nature 
of  a  well  appointed  book  and  stationery 
store  carrying  on  a  profitable  business 
should  be  suddenly  revolutionized  by  an 
entirely  different  atmosphere  that  would 
be  created  by  giving  over  large  space  to 
a  general  five,  ten  and  fifteen  cent  busi- 
ness, such  as  carried  on  in  the  Wool- 
worth  stores,  for  instance.  Tt  is  not 
oven  necessary  to  ring  in  any  lines  not 
now  included  in  the  average  book  and 
stationery  store  to  carry  out  the  policy 
which  Bookseller  and  Stationer  advo- 
cates. Conditions  will  ATary  in  different 
town^s.  and  the  merchant  in  each  case 
will  be  the  best  judge  as  to  just  what 
line  of  action  should  be  pursued.  How- 
ever, there  is  no  question  but  that  every 
book  and  stationery  store  can  have  a 
special  five  to  twenty-five  cent  depart- 
ment, even  if  it  includes  only  such  art- 
icles as  are  already  carried  in  stock. 
There  are,  of  course,  many  other  articles 
that  will  fit  in  most  appropriately  and, 
as  has  been  inferred,  the  merchant  him- 
self is  best  able  to  decide  as  to  just 
what  scope  the  department  should  have. 

•     •     • 

In  a  small  Western  town  six  years 
ago,  with  a  capital  of  $300,  an  energetic 
young  man  started  a  5c  to  25c  store.  On 
Jan.  1st,  1915,  his  stock  amounted  to 
$3,000  and  he  has  not  only  had  a  living 
but  has  a  steadily  growing  hank  balance. 
This  is  just  another  illustration  to  show 
the  advisability  of  having  a  5c  to"  25c 
department  in  the  book  and  stationery 
stores  in  the  smaller  towns,  especially 
where  the  syndicate  stores  are  not  es- 
tablished and  even  in  these  towns  it  is 
advisable  because  it  has  been  frequently 
demonstrated  that  the  activity  of  these 
big  syndicate  stores  creates  business  for 
competitors  as  well. 


A  store  looks  no  better  to  a  customer 
than  the  man  looks  who  is  waiting  on 
that   customer. 


One  Traveler's  Good 
Suggestion 

Idea  for  Selling   Fountain   Pens   as 

Gifts  for  Soldiers  Successfully 

Acted  Upon. 

In  this  trip  through  the  West,  from 
which  ■  be  has  just  returned,  W.  E. 
Coutts,  for  the  first  time,  carried  the 
line  of  Sanford  &  Bennett,  for  whom  he 
is  now  Canadian  representative,  and 
with  this  fountain  pen  line,  as  well  as 
with  the  Davis  line  of  art  production,  he 
reports  having  had  encouraging  success, 
his  report  in  general  regarding  the  West 
being  considerably  more  optimistic  than 
some  of  the  men  who  have  made  the. 
Western  trip  this  year.  These  reports 
of  travelers,  by  the  way,  are  most  con- 
flicting. Listen  to  one,  and  the  answer 
seems  to  be  that,  to  use  a  slang  expres- 
sion, "everything  is  on  the  blink!" 
Others  somehow  managed  to  do  as  well 
as  usual,  although  they  do  admit  that  it 
was  by  working  exceptionally  hard  and 
utilizing  the  selling  instinct  to  the  ut- 
most that  this  result  was  obtained.  That 
is  the  secret  of  successful  selling  in 
times  when  people  are  naturally  in- 
clined to  be  conservative  arid  are  prone 
to  retrench,  often  to  their  own  disad- 
vantage. 

In  this  connection  it  is  appropriate  to 
mention  here  a  good  stunt  which  is  now 
being  successfully  followed  out  by  sev- 
eral of  the  larger  and  most  enterprising 
Western  firms  in  pushing  the  sale  of 
fountain  pens  as  gifts  for  soldiers  and 
for  sale  direct  to  them,  as  a  result  of  a 
suggestion  on   Mr.   Coutts'  part. 

He  selected  a  safety  fountain  pen  re- 
tailing at  $1.50,  and  in  one  case  a  large 
firm  in  Winnipeg  bought  a  sufficient 
quantity  to  make  a  big  display  of  them 
to  fill  the  windows  at  either  side  of  the 
store  entrance,  with  large  display  cards 
drawing  attention  to  these  as  ideal  gifts 
for  soldiers.  Naturally  this  solves  a 
problem  for  manv  people,  and  that  dis- 
play of  pens  with  the  strong  show  card 
appeal   creates  many  sales. 


GO    THOU    AND    DO   LIKEWISE. 

Mr.  Culpitts,  of  R.  R.  Culpitts  &  Son, 
booksellers  of  Chatham,  N.B.,  by  exer- 
cising the  sort  of  aureesive  effort  which 
Bookseller  and  Stationer  has  repeatedly 
advocated,  took  out  Vol.  I.  of  "Nelsons 
History  of  the  War,"  of  which  monthly 
volumes  are  to  appear,  and  procured 
orders  for  forty  sets.  Thus  every 
month,  the  seliinsr  having  already  been 
done,  forty  books  will  go  out  from 
their  store  at  35c  a  volume.  Rather 
a  neat  stroke  of  business  on  Mr. 
Culpitts'  part  wasn't  it?  A  day  spent 
in  that  way  once  a  week  by  booksellers 
would  greatly  augment  book  sales. 
41 


RING  BOOK  LITIGATION. 

Peace  seems  to  have  been  restored  in 
the  ring  book  litigation  in  the  United 
States.  The  Boorum  &  Pease  Loose  Leaf 
Book  Company',  of  New  York  and  St. 
Louis,  and  the  Wilson-Jones  Company, 
of  Chicago,  have  practically  acknw- 
ledged  the  validity  of  Patent  No.  778,- 
070,  which  is  owned  by  the  Irving  Pitt 
Manufacturing  Company  and  which  was 
the  basis  of  that  company's  successful 
suit  against  the  McMillan  Book  Com- 
pany, decided  early  in  December.  The 
decision  in  that  case,  it,  will  be  recalled 
created  a  big  stir  in  the  whole  trade,  as 
most  of  the  leading  blank  book  manu- 
facturers have  been  making  ring  books 
tor  years  and  selling  them  through  the 
dealers  in  all  parts  of  the  country. 

Following  its  victory  in  the  United 
States  District  Court  the  Irving-Pitt 
Manufacturing  Company  filed  suits 
against  about,  eight  of  the  big  blank  book 
concerns.  Meantime  the  McMillan  Book 
Company  appealed  the  case  to  the  United 
States  Circuit  Court  of  Appeals.  This 
action,  together  with  the  high  standing 
and  great  resources  of  the  companies 
sued,  led  the  trade  to  believe  that  a  col- 
ossal legal  fight  would  ensue  before  the 
validity  of  the  Pitt  patent  and  the  ques- 
tion of  infringement  would  be  finally  set- 
tled. The  news,  therefore,  that  Boorum 
&  Pease  and  Wilson-Jones  have  settled 
the  patent  suits  against  them  comes  as 
a   distinct   surprise  to  the  trade. 

The  settlement  of  these  two  cases  has, 
however,  not  been  made  hastily,  as  the 
most  competent  patent  lawyers  in  the 
country  have  been  studying  the  ques- 
tions involved  for  the  past  four  months. 
The  action  of  the  two  big  companies  re- 
ferred to  indicates  what  these  lawyers 
think  about  the  strength  and  scope  of 
the  Pitt  patent.  The  outcome  of  the 
suits  is  also  of  interest  to  the  retail 
trade,  which  interest,  by  the  way,  has 
been  manifested  in  the  local  stationery 
associations  in  various  parts  of  the 
United  States.  The  reason  back  of  this 
is  that,  according  to  the  law  in  patent 
infrinsins1  cases,  the  seller  of  ah  infring- 
ing article  is  equally  responsible  with  the 
manufacturer. 

Tn  the  McMillan  case  the  court  held 
that  the  Pitt  patent  covering  the  spring- 
back  plate  used  in  practically  all  ring 
books  was  infringed.  This  was  inter- 
preted to  mean  that  most  of  the  blank 
book  manufacturing  companies  were  in- 
fringers. And  this  opinion  was  later 
emphasized  when  suits  were  filed  against 
these  companies. 

Tn  the  case  of  the  Boorum  &  Pease  Co. 
a  license  has  been  obtnined  by  that  firm 
to  manufacture  under  the  Trving-Pitt 
Company's  patent,  this  license  releasing 
the  Boorum  &  Pease  Company  from  all 
past  liabilities  or  infringements  by 
themselves  or  their  customers. 


BOOKSELLER      AND      STATIONER 


Tendencies  in  Toilet 
Goods 

Booksellers     and     Stationers     Who 

Have    Been    Featuring    These 

Goods  Have  Reaped  Good 

Returns. 

THERE  are  many  reasons  for  the 
continued  growth  of  business  in 
toilet  goods,  not  the  least  of  which 
is  the  attention  being  paid  by  women 
generally  to  their  personal  appearance, 
fostered  by  practically  all  the  leading 
women's  magazines  in  the  country.  They 
treat  so  assiduously  upon  the  necessity 
of  women  endeavoring  to  appear  young 
and  attractive,  that  it  has  unquestion- 
ably increased  the  sale  of  toilet  re- 
quisites to  a  very  large  extent. 

Retailers,  as  well  as  manufacturers, 
have  not  been  slow  to  take  advantage  of 
this  moulding  of  public  opinion,  and  the 
tremendous  increase  of  business  in  toilet 
goods  has  been  largely  the  result  of 
their  enterprise  in  advertising  and  fea- 
turing meritorious  lines  of  goods. 

While  a  considerable  portion  of  the 
trade  created  by  this  liberal  and  per- 
sistent advertising  has  been  secured'  by 
drug  stores  and  the  great  department 
stores,  book,  stationery  and  fancy  goods 
stores  that  have  featured  these  goods 
have  reaped  goodly  returns. 

There  is  a  sense  of  delicacy  in  most 
women  which  makes  them  prefer  these 
establishments  to  drug  stores  when  mak- 
ing purchases  of  these  requirements. 

The  toilet  goods  department  can  be 
made  one  of  the  handsomest  in  the  en- 
tire store.  It  can  be  decorated  and 
dressed  up  with  flowers,  etc.,  either  na- 
tural or  artificial,  in  a  manner  that 
would  look  rather  out  of  place  in  any 
other  department,  but  which  thoroughly 
accords  with  a  display  of  toilet  acces- 
sories. 
Imitation  Ivory  Goods  Still  Popular. 
The  demand  for  toilet  articles  of  im- 
itation ivory,  far  from  showing  signs  of 
diminishing,  continues  very  strong.  It 
seems  to  be.  the  general  impression  that 
the  demand  for  goods  of  this  character 
will  be  far  greater  than  it  was  last 
spring  season. 

Manufacturers  are'  showing,  wonder- 
fully complete  lines,  'not  only  in  the 
familiar  white  and  cream  shades,  but 
also  in  fancy  shades.  When  these  colors 
were  first  introduced  it  was  expected  by 
many  that  they  would  displace  to  a  great 
extent  the  white  and  cream  shades,  but 
such  does  not  appear  to  have  been  the 
case.  They  were  introduced  as  novelties 
and  as  such  they  will  probably  remain. 
Their  chances  of  ever  being  considered 
a  staple  seem  extremely  remote. 

A  few  of  these  fancy  shades,  however, 
are  always  being  sold,  as  they  frequently 


complete  the  color  scheme  of  milady's 
boudoir.  The  latest  productions  of  the 
ivory  white  are  really  marvellous  imita- 
tions of  genuine  ivory,  the  grain,  which 
is  so  characteristic  of  real  ivory,  is  so 
closely  simulated  that  it  almost  requires 
an  expert  to  distinguish  the  genuine 
from  the  imitation. 

The  new  articles  in  imitation  of  the 
real  tortoise  shell  are  wonderful  repro- 
ductions of  the  genuine  articles,  and  it 
is  extremely  difficult  to  distinguish  one 
from  the  other.  Ebony,  too,  is  counter- 
feited in  a  wide  range  of  toilet  articles. 

The  fashion  of  having  articles  of  this 
nature  engraved  with  initials  or  mono- 
grams still  continues.  As  a  rule  these 
ornamentations  are  in  black,  but  they 
are  also  shown  in  delicate  colorings,  ex- 
cept in  the  case  of  imitation  tortoise 
shell  and  ebony,  when  silver  or  gold  is 
usually  selected. 

Jet  Revival. 

From  all  indications  it  appears  that  a 
decided  revival  of  jet  is  imminent.  The 
general  term  jet,  of  course,  includes  the 
various  imitations  made  of  black  onyx 
glass  and  other  substances.  The  revival 
affects  substitutes  as  well  as  the  real 
jet.  They  are  being  extensively  used  in 
spangles,  combs,  brooches,  etc.,  which 
are  universally  called  jet  without  any 
intent  to  deceive,  since  anybody  with  the 
slightest  knowledge  of  the  goods  can 
see  the  difference. 

Bright  Prospects  for  Hair  Ornaments. 

Prospects  for  business  in  hair  orna- 
ments appear  exceedingly  bright.  Many 
new  styles  have  already  appeared  to 
wear  with  the  latest  approved  coiffures. 
One  of  the  most  encouraging  signs  of 
coming  business  is  that  the  styles  of  hair 
dressing  have  been  so  completely 
changed  that  most  of  the  old  and  staple 
styles  of  hair  ornaments  will  have  to  be 
discarded  by  the  woman  who  attempts  in 
any  way  to  keep  up  with  the  fashion. 

Fobs  for  Women. 

Chatelaine  fobs  for  women  are 
amongst  the  newest  offerings  in  jewelry 
lines.  One  of  the  most  attractive  of 
these  is  in  a  filigree  design,  and  is  made 
of  German  silver  with  an  oxidized  finish. 


The  great  amount  of  knitting  and 
work  being  done  by  women  for  soldiers 
has  occasioned  a  great  influx  of  work- 
bags,  of  different  varieties  of  cloth  and 
leather,  fitted  and  unfitted,  intended  for 
the  use  of  women  when  they  take  their 
work  out  with  them. 


New  Ideas   in  Hand 
Bags 

Manufacturers    Report     a    Growing 

Demand  for  Goods  of  the  Better 

Class    as    Against    Cheap, 

Trashy  Lines. 

In  considering  the  trade  outlook  for 
leather  goods,  it  is  interesting  to  chron- 
icle here  the  reports  of  manufacturers 
that  the  demand  for  fine  quality  goods  is 
constantly  growing  stronger  as  against 
the  tendency  in  the  past  to  eater  to 
cheap  trade  by  pushing  inferior  bags,  a 
large  proportion  of  them  made  of  imita- 
tion leather  and  a  poor  imitation  at  that. 

Fitted  bags  of  all  kinds  are  by  far  the 
most  in  evidence.  Many  of  these  are 
models  of  convenience  and  elegance. 
Those  in  the  new  oblong  shape  are  par- 
ticularly admired.  They  are  made  wider 
toward  the  bottom  in  order  to  increase 
their  capacity  for  carrying  the  thousand 
and  one  articles  that  find  their  way  into 
these  substitutes  for  pockets. 

One  bag  of  this  character  is  made  of 
fine  pin  seal  and  lined  with  rich  corded 
colored  silk.  Instead  of  the  ordinary 
vanity  mirror  which  is  usually  attached 
to  the  frame,  it  is  combined  with  a  memo 
book,  which  with  a  coin  purse  is  con- 
tained in  pockets  on  one  side  of  the  bag, 
while  on  the  other  are  pockets  for 
powder  puff  case,  vinaigrette  and  pin- 
case.  The  fittings  are  of  highly  polished 
silver  of  gilt  and  gun  metal,  and  the  fit- 
tings match  the  square,  somewhat  mas- 
sive frame.  This  frame  also  has  a  new 
kind  of  safety  catch,  and  the  handle  is 
a  strap  firmly  fastened  to  a  metal  base. 

Some  Recent  Novelties  in  Fabric  Bags. 

In  fabric  bags  some  very  unique  and 
handsome  examples  are  of  rich  black 
velvet,  both  plain  and  embossed,  but 
judging  from  the  present  demand,  moires 
are  destined  to  lead.  The  high  novelty 
is  the  embroidered  moire  bag  showing 
bunches  of  tiny  flowers  worked  in  pinks, 
blues  and  greens.  These  are  made  up 
into  the  pannier  bags  and  the  newer 
oval  forms,  and  in  most  cases  the  frame 
is  also  covered  with  the  moire.  Black, 
as  usual,  is  the  leader,  but  bags  come  in 
all  the  more  staple  colors  with  navy, 
taupe  and  nickel  very  much  in  evidence. 


In  attempting  to  sell  something  in  the 
place  of  the  articles  asked  for,  never 
use  the  words  "just 'as  good."  They 
have  become  too  unpopular  with  the 
public. 

42 


Books  on  gardening  were  featured  in  a 
most  effective  table  display  in  March,  in 
the  store  of  Albert  Britnell,  Toronto, 
fostering  many  sales  of  these  books 
which  can  be  readily  sold  at  this  time 
of  the  year  if  properly  introduced. 

Benjamin  Bremner,  buyer  for  Carter 
&  Co..  Limited,  booksellers  and  station- 
ers, of  Charlottetown.  P.E.I..  was  in  To- 
ronto on  a  buying  trip  early  in  April. 


BOOKSELLER      AND      STATIONER 


TOYS  SHOWN  AT  THE  LONDON 
FAIR. 

The  influence  of  the  war  is  greatly  in 
evidence  at  the  Toy  Fair  and  Market  at 
London.  In  the  exhibit  of  Faudel's, 
Limited,  for  instance,  cannons  of  vari- 
ous sizes  are  prominently  featured,  one 
model  being'  of  an  aerial  gun  which  can 
be  elevated  to  any  angle  pitched  for  aim- 
ing at  imaginary  hostile  air  craft.  A 
good  display  is  made  by  the  British  In- 
door Games  Co.,  one  of  the  new  games 
offered  being  called  "The  Dash  to  Ber- 
lin." ''Blockade''  is  a  real  game  of 
skill  combining  the  features  of  draughts 
and  chess.  Another  game,  "Aeroplanes 
and  Zeppelins,''  is  played  with  darts 
and  a  revolving  target.  The  Red  Cross 
transport  wagon  is  a  feature  in  the 
booth  of  Culmore  Works,  Peckham,  Lon- 
don. This  toy  is  grey  in  color,  while  the 
Red  Cross  adorns  either  side. 

Many  new  games  of  toys  have  been 
put  on  the  market  since  the  beginning  of 
the  war  by  the  firm  of  J.  Frenkel  &  Co., 
of  London.  Among  their  games  is  one 
called  "To  Berlin"  and  another  called 
' '  Tipperary  Maze. "  "  Rifle  and  Lance ' ' 
is  a  game  providing  a  fund  of  delight 
for  little  ones  who  love  an  exciting  race 
with  a  minimum  of  bothersome  rules. 
An  original  production  of  this  firm  is 
their  boys'  battlefield,  with  features  in- 
cluding trendies,  observation  ladders, 
pontoon  bridge,  field  hospital,  and  so 
forth. 

War  toys  in  the  line  of  Whyte,  Rids- 
dale  &  Co.,  of  London,  include  among  a 
variety  of  toy  soldiers'  swords,  one  de- 
signed to  retail  at  a  shilling,  which  con- 
sists of  a  firm-bladed  weapon  with  a  sub- 
stantial hilt  and  sheath,  giving  it  a 
strong  likeness  to  the  actual  military 
sword.  This  firm  shows  toy  soldiers  in 
endless  variety  of  types  and  positions, 
soldiers'  tents,  nickel  and  wood  cannon, 
and  several  varieties  of  carded  rifle 
shooting  sets. 

Different  styles  of  toy  aeroplanes  are 
shown  by  the  Birmac  Model  Aeroplane 
Co.  of  London. 

At  the  Reka  Co.'s  stand  the  toys 
shown  include  metal  soldiers  in  great 
abundance  and  also  metal  tars.  One 
compact  number  includes  a  large  tent 
supplied  with  several  metal  soldiers,  the 
tent  being  of  a  collapsible  nature. 

A  match  cannon  is  shown  by  the  Brit- 
ish Match  Cannon  Company  of  South- 
port,  England.  By  the  aid  of  methylated 
spirits,  used  for  generating  the  explosive 
force,  the  brimstone  match  is  fired  with 
a  loud  report.  Ordinary  matches  are 
used  as  ammunition.  They  can  be  aimed 
with  a  fair  amount  of  accuracy. 

An  indication  of  the  manner  in  which 
the  war  has  beneficially  influenced  the 
British  toy  trade  is  abundantly  evi- 
denced in  the  March  issue  of  the  "Toy 
and  Fancy  Goods  Trader,"  of  England, 


this  being  described  by  the  publishers  as 
the  biggest  issue  of  any  publication  de- 
voted to  the  toy  trade  ever  issued  in 
Great  Britain.  This  number  was  of  a 
special  nature  dealing  with  the  London 
Toy  Fair  and  creditable  alike  to  the  toy 
trade  of  Britain  and  to  its  publishers. 
Bookseller  and  Stationer  is  indebted  to 
this  paper  for  the  foregoing  notes,  which 
are  condensed  from  articles  appearing  in 
that  paper. 

m 

TO  CONTINUE    WAR    ON    GERMAN 
TRADE. 

Growing  out  of  the  Toy  Fair  and  Mar- 
ket held  at  the  Royal  Agricultural  Hall, 
last  month,  a  London  Fair  and  Market 
on  a  gigantic  scale  will  be  established  in 
March  1916. 

This  will  be  an  annual  event  designed 
to  continue  the  war  on  German  and  Aus- 
trian trade,  in  fact  it  will  be  a  British 
form  of  the  Leipzig  Fair,  for  the  whole- 
sale dealers  of  the  world  to  inspect  every 
description   of  manufactured  goods. 

Some  of  the  most  important  sections 
will  lie  for  fancy  goods  of  all  kinds, 
china,  glass,  pottery,  toys,  games,  sport- 
ing requirements,  jewellery,  silverware, 
fine  art  productions,  color  printing, 
hardware  in  every  branch,  lighting, 
heating  and  cooking  appliances,  musical 
instruments  and  electrical  apparatus. 

Already  some  hundreds  of  firms  in 
various  parts  of  the  world,  Germany 
and  Austria  excepted,  have  expressed 
their  desire  to  be  represented  at  the 
first  London  Fair  and  Market,  and  the 
success  of  the  movement  is  so  assured 
that,  in  addition  to  the  Agricultural 
Hall,  the  vast  Olympia  has  been  secured, 
a  record  in  enterprise.  Each  hall  will 
have  its  complete  sections,  and  a  fleet 
of  motor  cars  will  be  employed  to  con- 
vev  visitors  from  one  hall  to  the  other. 


NEW  TOYS. 

A  new  line  of  belts  and  holsters  is  be- 
ing offered  the  various  items  in  which 
can  be  sold  for  a  dime. 

The  "Dreadnought  Battleship  Build- 
er" is  an  outfit  of  varied  blocks,  painted 
the  regulation  fighting  gray,  with  which 
a  warship  can  be  built.  This  outfit  will 
retail  at  a  dollar. 

"The  Jungle  Wagon"  is  an  interest- 
ing newcomer.  It  is  an  animal  cage  on 
wheels  with  a  wild  animal  inside.  At 
each  corner  of  the  wagon  is  placed  a 
small  flag  which  revolves  as  the  wagon 
is  pulled   along. 

The  Artillery  Auto  Builder  is  a  block 
outfit  with  which  a  war  automobile  can 
be  constructed.  When  completed  the 
auto  has  a  revolving  turret  of  guns  di- 
rectly back  of  the  auto-seat. 

A  ten-cent  number  is  presented  in  a 
small  wooden  cart  containing  several 
43 


small  flags  which  flutter  when  the  cart  is 
pulled  over  the  ground. 

An  excellent  hot-air  gas  engine,  with 
a  2-gas  motor,  is  offered  to  retail  at  five 
dollars.  It  comes  in  horizontal  or  per- 
pendicular form,  and  will  run  for  ten 
hours  with  two  cents'  worth  of  gas. 

"The  Tommy  Atkins  Polo  Set"  looks 
like  a  very  popular  number  for  younger 
enthusiasts  of  the  pony,  mallet  and  ball 
game.  Outfits  are  offered  to  retail  at  a 
dollar.  They  consist  of  one  stick  horse, 
one  polo  mallet  and  two  polo  balls. 

A  similar  outfit  is  being  offered  in  two 
balls,  mallet  and  bag  for  roller  skating 
or  for  bicycle  use,  both  being  popular 
sports  with  the  boys.  Now  he  can  pur- 
chase his  bicycle  or  roller  skate  polo  sets 
from  his  toy  dealer. 

"Uncle  Bill's  Big  Circus"  is  a  real 
eye-opener  at  a  quarter  retail.  It  con- 
sists of  a  big  pasteboard  tent  and  beau- 
tifully colored  lithographed  pasteboard 
performers  and  animals,  such  as  a  clown 
and  darkey,  duck,  lion,  elephant,  camel, 
clown  and  drum,  tiger  and  equestrienne. 

An  excellent  line  of  red  wood  wagons 
with  iron  wheels,  to  sell  at  a  half  dollar 
each,  has  just  been  brought  out.  The 
animals  and  birds  hitched  to  these 
wagons  are  as  follows:  Dog,  donkey, 
rooster,  rabbit,  horse  and  goat. 

In  "The  Coontown  Piano"  the  trade 
is  offered  an  amusing  musical  novelty. 
A  darkey  head  is  placed  above  each 
tubular  chime,  which  is  rung  by  one  of 
the  eight  notes  of  the  piano.  These 
heads  bob  up  and  down  as  the  toy  piano 
is  played.  This  toy  piano  is  about  a 
foot  high  and  a  foot  in  length,  and  will 
retail  at  a  moderate  price. 

"Checkernole, "  a  combination  crokin- 
ole  and  checker  game,  is  a  25-cent  seller 
that  offers  big  value  for  retailing  at  that 
popular  price. 

Several  attractive  washing  sets  are 
offered  at  this  time  to  be  passed  over 
the  counter  at  moderate  prices.  They 
consist  of  wash  tubs,  clothes  horses, 
wringers,  ironing  boards,  etc.  Actual 
washing  of  doll  clothing  can  be  per- 
formed with  these  little  sets. 


L.  G.  Beebe.  manufacturers'  agent, 
has  moved  from  the  Foy  Building,  Front 
street  west,  Toronto,  to  the  Webster 
Building,  53  Yonge  street,  giving  him 
more  spacious  quarters  to  display  the 
samples  of  the  different  lines  he  repre- 
sents. In  this  connection  it  is  interest- 
ing to  note  that  the  Canada  Toy  & 
Novelty  Manufacturing  Co.,  recently 
established  in  Toronto,  are  moving  to 
Oshawa,  where  they  will  occupy  a  well 
equipped  factory  building.  The  capital 
of  the  company  has  been  increased,  and 
the  manufacture  of  toys  and  novelties 
will  be  proceeded  with  on  a  more  extend- 
ed scale. 


Wall  Papers  Are  More  Subdued 

Belgian  Colorings  Will  Take  the  Place  of  German  —  Greys,  Blues  and  Sand  Colors  Will  be 
Featured— Faint  Tinge  of  Black  Will  be  Popular  in  Best  Houses. 

FROM   AN    INTERVIEW    WITH   MR.   W.   T.    STONE,    OP   THE    ROBERT    SIMPSON    CO. 


ALL  sorts  of  retail  stores  are  find- 
ing themselves  affected  by  the 
vicissitudes  of  war.  For  instance 
when  people  come  along  to  choose  the 
wall  papers  and  trimmings  for  their  dif- 
ferent rooms  in  the  next  few  months 
there  will  be  a  predilection  in  favor  of 
Belgian  colorings  rather  than  German. 
German  colors  are  dead.  In  place  of 
them  we  shall  see  in  Canada  as  in  Eng- 
land at  present  colors  which  are  pecu- 
liarly English,  or  Belgian,  French  or 
Russian,  because  even  in  so  light  a  mat- 
ter as  trimming  of  rooms  and  so  forth, 
we  are  patriotic,  often  under  an  uncon- 
scious influence. 

The  predominating  feature  in  wall 
papers  is  the  subdued  pattern  and 
quieter  coloring.  These  will  take  the 
place  of  the  more  conspicuous  pattern 
and  louder  coloring.  In  place  of  the 
green  and  red,  both  of  them  pronounced, 
which  we  have  seen  we  shall  have  tans 
and  greys  and  warm  shades  of  pink. 
There  will  also  be  combinations  of  greys 
with  pinks,  greys  and  mauves,  as  well  as 
with  tans.  Pea  blues  are  to  have  quite  a 
run  and  pea  greens  are  coming  back. 
There  will  be  considerable  leaning  to- 
wards mauve.  A  distinctly  new  shade 
that  is  going  to  be  popular  in  wall  paper 
is  the  sand  color.  This  in  combination 
with  warm  pink  will  have  a  considerable 
run. 

And  since  our  minds  are  running  upon 
battleships  and  the  like,  battleship  greys 
and  seagull  greys  will  be  very  much  in 
the  mind  of  people  who  are  furnishing 
their  houses. 

On  the  question  of  white,  the  popular 
leaning  this  year  rather  than  a  dead 
white  is  to  a  white  edged  with  cream. 
Dead  white  is — dead. 

We  may  notice  here  in  passing  a  dis- 
tinct tendency  just  now  in  many  well 
appointed  houses  to  eliminate  the  draw- 
ing room.  In  its  place  the  living  room 
is  coming  more  into  its  own.  This  ap- 
plies not  only  to  house's  which  are  small, 
but  to  houses  which  are  of  fairly  con- 
siderable size.  For  this  room  the  tap- 
estry of  foliage  effect  and  the  broken 
pattern  will  be  leaders.  Tweeds  of  fab- 
ric papers  are  also  very  popular. 

For  the  Bedroom. 
In  the  bedroom  the  trend  is  toward 
plain '  chambrays,  linens  and  a  number 
of  soft  colorings  in  cretonnes  and 
chintzes.  If  the  coloring  is  important  in 
the  rooms  with  which  we  have  already 
dealt,   it   is  still   more   important   in   its 


relation  to  the  bedrooms,  according  to 
the  styles  which  are  being  followed  this 
year.  All  of  the  designs  are  quiet, 
though  light  and  airy,  and  give  a  look 
of  general  brightness  to  the  room. 

The    "Den." 

As  to  the  "den"  there  will  be  heavy, 
cosy,  warm  effects  so  far  as  wall  paper 
is  concerned.  It  will  be  fitted  up  with 
English  or  Japanese  leather,  and  a  fav- 
ored paper  will  be  the  black  blended 
style  about  30  inches  wide,  both  plain 
and  pebbled.  This  should  be  used  with 
strappings  of  leather  or  oak. 

Not  the  least  important  room  in  the 
house  of  these  days  is  the  modern  bath- 
room. It  should  be  furnished  either  in 
imitation  tile  or  else  should  have  a  pat- 
tern stencilled  on  a  background  of  white 
point.  The  imitation  tile  which  has  had 
so  much  vogue  for  the  past  few  years  is 
even  more  popular  to-day  than  ever. 
This  is  a  specially  heavy  pressed  paper. 
Sometimes  it  has  an  oil  finish.  The 
popular  style  is  a  white  background  with 
a  pattern  in  light  colors  showing  a  water 
scene,  ships  and  so  forth. 

The  Flat  or  Apartment. 

For  an  apartment  or  flat  the  modern 
idea  is  to  have  each  room  consonant  in 
coloring  and  style  and  general  appear- 
ance with  each  other.  The  papers  should 
blend  nicely  with  ordinary  draping,  and 
in  this  regard  tans,  grays  and  buffs,  red 
or  greens  and  sand  colors,  have  the 
preference.  The  new  stone-colored  tap- 
estries are  likely  to  have  considerable 
vogue. 

It  will  be  seen  by  the  detailed  sugges- 
tions given,  which  follow  pretty  closdy 
general  trend  of  the  better  class  of 
houses,  that  the  quiet  wall  paper  is  a  la 
mode.  The  outstanding  and  the  strong 
is  entirely  eliminated. 

The  housewife  who  is  undertaking  a 
scheme  of  decoration  for  her  house  will 
do  well  to  bear  in  mind  that  the  more 
quiet  and  original  the  designs  are  in  the 
matter  of  wallpapers  and  such  the  more 
impressive  will  they  be  as  compared  with 
the  showy  and  the  conspicuous  and  the 
loud,  which  are  the  province  of  the 
nouveau  riche. 

We  all  remember  the  story  of  the 
lady  who  woke  her  husband  one  night 
and  suggested  that  there  was  a  burglar 
in  the  house.  Her  husband  turned  to 
her  and  said  "Nothing  of  the  sort,  my 
dear,  it  is  this  wall  paper,  which  makes 
such  a  noise." 

Preserve  us  from  wallpaper  and  dec- 
44 


orations  which  make  such  a  noise  that 
they  can  be  heard  above  the  tones  of  a 
conversation  that  was  held  right  in  the 
room! 

In  a  recent  article,  it  was  stated 
that  the  indications  for  styles  in 
wallpapers  for  next  Fall  were  all 
pointing  towards  quiet  tones  and  col- 
orings. Greys,  sand  color,  palest  of  blues 
and  greens  and  a  good  deal  of  white, 
plain  white,  and  white  edged  with  black 
— these  will  take  the  places  of  some  of 
the  louder  and  more  pronounced  tints 
which  we  have  had  with  us  for  some 
time.  Incidentally,  the  Germans  are 
great  on  heavy  reds  and  glaring  greens 
and  such.  So  tbat  by  going  in  for  quiet 
colors  we  are  following  the  anti-German 
tendency  even  in  decorations. 

Reverting  to  the  ready-cut,  floral  pat- 
terns are  almost  exclusively  featured. 
There  are  several  beautiful  designs 
along  this  line,  with  some  of  which  come 
trimmers  wbich  may  be  used  for  panel- 
line:  or  base  directions.  These  are  shown 
in  flat  colorings  and  in  embossed  and  in- 
taglio  treatments.  There  are  also  some 
exquisite  conventional  designs  shown 
with  matching  hangings  and  with  print- 
ed oatmeals  in  small  patterns,  plain 
2'rass  cloths  and  leatherettes.  Narrow 
floral  trails  are  shown  for  panelling  pur- 
poses, with  dainty  little  designs  in  self 
colors  for  the  hangings. 

Some  Neat  Ready-Cuts. 

Some  very  attractive  papers  are  be- 
ing shown  chiefly  along  the  lines  of 
ready-cuts  and  cut-out  borders.  One  of 
the  neatest  samples  is  a  ready-cut  frieze 
the  background  of  which  is  in  pale  buff 
or  white  with  faint  self-colored  line.  The 
border  is  made  up  of  cluster  flowers,  set 
at  intervals  of  six  or  nine  inches,  and 
bunched  in  a  near-octagonal  snaps.  There 
is,  running  along  the  base  of  the  wall, 
a  border  in  minute  flowers  to  harmonize, 
and  this  follows  the  lines  of  the  lintel 
of  the  door  or  window  which  is  in  the 
wall,  appearing  on  the  other  side  and 
on  the  top  of  the  frame.  It  is  a  very  at- 
tractive piece  of  work. 

The  landscape  and  nature  scene  has 
become  very  popular  in  these  latter  days 
as  a  suitable  border,  restful  and  artistic 
to  the  eye,  and  effective  from  a  decora- 
tive standpoint.  We  saw  the  other  day 
a  panoramic  frieze  of  this  kind  which 
we  are  told  is  a  good  seller.  It  repre- 
sents "The  Brook,"  and  the  prevailing- 
tone  is  brown.    Tt  is  28  inches  wide  and 


BOOKSELLER     AND      STATIONER 


certainly  is  a  paper  w'hich  will  be  admir- 
ably suited  to  a  den  or  parlor  or  billiard 
room. 

m 

DEALER  HELPS. 

Staunton 's  are  to  be  commended  for 
their  co-operation  with  dealers  in  pre- 
paring an  illustrated  folder  depicting  in 
two  colors  two  room  interiors  of  which 
the  walls  are  decorated  with  two  new  de- 
signs of  wallpaper.  A  distribution  of 
these  folders  by  Staunton  dealers  by 
mail  or  by  hand  to  each  home  where 
there  is  a  prospect  of  getting  orders 
will  produce  good  results  and  live  deal- 
ers should  make  it  a  point  to  utilize  all 
meritorious  dealer-helps.  Otherwise 
they  deliberately  pass  up  business  build- 
ing ideas  that  entail  considerable  ex- 
pense in  their  preparation.  If  the 
dealer  himself  were  to  get  up  extensive 
advertising  of  this  nature  he  would  be 
sure  to  use  them  and  the  fact  that  the 
dealer  is  relieved  of  this  considerable 
expense  should  not  make  him  less  active 
in  putting  them  to  the  best  possible  use. 


Two    parties    are    at    fault    when  the 

salesman   does   not   knowT   all   about  the 

goods  he  is  trying  to  sell :  the  boss  for 

not    teaching    him,    and    he    himself  for 
not  learning. 


EXAMPLE   OF    THE 
READY-CUT. 

An  example  is  shown 
here  of  a  new  ready-cut, 
which  has  bright  flowers 
attached  at  intervals  to  the 
band  of  ribbon  and  lace. 
The  trimmer,  5Vk  inches  in 
width,  comes  with  the 
frieze  which  measures  11 
inches  wide.  They  are 
hung  over  a  diminutive  pat- 
tern introducing  a  stripe  in 
a  variety  of  dainty  shades. 
Both  hanging  and  decora- 
tion arc  embossed  by  the 
Intaglio  method.  This  il- 
lustration is  reproduced  by 
the  courtesy  of  Stauntons, 
Limited. 

WALLPAPER   ADVER- 
TISING- 

This  is  the  season  of  the 
year  to  go  after  the  wall- 
paper trade  in   the   strong-       

est    possible    manner.    Book 
and     stationery     merchants 
who    have    their    wallpaper 
departments    well    organized      have    two 
months  of  good   business  just   ahead   of 
them  and   newspaper  publicity  well  done 
will   prove  a   wonderful  help  in  attract- 
ing trade.     The  wallpaper  advertisement 


t 
v 

I 

i 

t 

♦ 


i 

t 

X 

t 
V 
X 
f 

i 


H4m^Sm^*3h$^:«4m£$*&&4^»****^ 


Designs  of  Merit 
Superior  Materials 


At  the  Front 


Our  Wall  Papers  for 
1915  are  still  at  the 
front  and  cannot  be 
beaten  for  artistic  value 

The  distinguishing 
features  of  our  new- 
stock  may  be  summed 
up  as  follows  : — 

Individuality  of  Colorings 
Expert  Workmanship 


I 


5: 


These  are  the  kind  of  Wall  Papers  that  delight  the 
most  exacting  purchaser  and  the  price  is  always  less 
than  what  is  usually  asked  for  goods  of  similar  quality 


♦> 


McKAY'S  BOOK  STORE ! 

45 


'W 


■j.i- 


*&4 


of  McKay's  Bookstore,  reproduced  here, 
is  an  interesting  announcement  but 
would  be  stronger  if  at  least  a  few 
prices  were  quoted.  Compare  it,  for  in- 
stance, with  the  advertisement  appear- 
ing in  the  "Five  to  Twenty-five  Cent  De- 
partment'' in  this  issue  featuring  wall- 
papers at  5c,  10c  and  15c  a  roll,  even 
without  an  illustration  it  is  a  convincing 
advertisement  of  a  nature  almost  cer- 
tain to  bring  good  results.  This  ques- 
tion of  newspaper  advertising  is  one  de- 
serving of  the  most  careful  attention, 
which,  unfortunately,  is  not  fully  ap- 
preciated  by   all  retailers. 


DON'T    NEGLECT    ADVEKTISING. 

Now  is  the  time  to  prepare  for  the 
spring  advertising  campaign.  When 
reading  the  daily  papers  it  might  be  well 
to  notice  the  extent  to  which  the  larger 
city  stores  are  pursuing  their  advertis- 
ing policy.  When  business  is  inclined 
to  slacken,  when  a  dull  season  is  antici- 
pated, do  they  let  up  on  their  advertis- 
ing expenditure?  No  indeed,  they  go 
ahead  hammer  and  tongs  to  encourage 
trade  and  keep  things  normal. 

So  the  progressive  Wall  Paper  Dealer 
will  not  curtail  his  advertising  propa- 
ganda for  Spring.  On  the  contrary  he 
will  endeavor  to  put  more  vim  and  money 
into  the  publicity  department  of  his 
business  to  make  sure  that  there  will  be 
no  falling  off  in  his  output. 

Lack  of  knowledge  causes  fewer  fail- 
ures than  lack  of  application  of  what 
knowledge  one  has. 


LESSON  3. 


CLAIMS  have  been  made,  from  time 
to  time,  by  many  writers  that  to 
be  a  successful  card-writer  one 
must  have  great  speed.  This  view  holds 
perfectly  good  when  the  card-writer  is 
the  employee  of  a  large  departmental 
store,  and  is  expected  to  turn  out  hun- 
dreds of  cards  daily.  But  there  are  many 
writers  in  small  stores  who  work  card- 
writing  in  conjunction  with  other  store 
work,  and  would  not  average  more  than 
twenty  or  thirty  cards  a  day,  and  in  a 
great  many  cases  not  much  more  than 
that  in  a  week.  With  a  small  amount  of 
work  like  this  it  would  take  years  of 
practice  to  develop  any  great  degree  of 
speed. 

Then,  again,  I  hardly  think  that  speed 
is  a  great  factor  in  the  small  store.  In 
my  opinion,  it  is  the  last  thing  for  the 
learner  at  least  to  consider.       Get  the 


This  is  the  third  of  a  series  of 
articles  on  "Cardwriting  Made 
Easy,"  prepared  for  the  readers  of 
Bookseller  and  Stationer  by  R.  T.  D. 
Edwards.  By  the  many  letters  re- 
ceived by  Bookseller  and  Stationer 
asking  for  information  regarding 
the  source  of  supply  for  card-writing 
materials  it  is  quite  evident  that  a 
great  -many  retail  hardware  sales- 
men are  following  this  course  close  ■ 
ly  and  have  taken  up  the  art  of 
card-ivriting  as  a  direct  result  of 
the  commencement  of  this  new 
series  in  this  paper. 


main  theory  first :  how  to  handle  the 
tools  and  the  proper  formations,  and  the 
speed  will  develop  in  due  time. 


The  lesson  this  month  is  a  continua- 
tion of  the  one  given  one  month  ago.  The 
chart  shows  the  lower  case  Roman  alpha- 
bet to  match  the  upper  case  shown  in 
chart  2  of  last  month.  This  is  the  last 
of  the  pen  outline  work  that  I  will  be 
demonstrating  for  some  time  at  least,  as 
lesson  No.  4  will  bring  us  into  brush 
work.  But  before  any  brush  lettering  is 
attempted,  I  want  all  of  you  who  are 
following  these  lessons  to  perfect  your- 
selves in  the  pen  outline  lettering,  and  if 
you  do  this  and  keep  practising  faith- 
fully there  is  no  reason  at  all  why  you 
cannot  take  upon  yourselves  the  respon- 
sibility of  writing  cards  for  any  small 
store.  The  best  practice  that  anyone  can 
have  is  on  cards  that  are  going  to  ap- 
pear before  the  public — that  is,  when 
you  put  your  best  foot  forward.  This 
method   can    be   used   for  making  show- 


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46 


BOOKSELLER      AND      STATIONER 


cards  while  you  are  mastering  brush 
work  in  future  lessons. 

In  order  to  start  practice  work  for  the 
chart  in  this  lesson  it  must  be  ruled  dif- 
ferently from  the  previous  ones.  The 
others  required  only  the  upper  and  lower 
guide  lines,  but  this  needs  two  addi- 
tional ones — one  above  and  one  below 
the  main  lines,  so  as  to  serve  as  guides 
for  those  letters  that  extend  above  and 
below  these  lines,  such  as  the  "B, " 
"J,"  etc. 

Note  the  five  lines  at  the  beginning  of 
the  chart.  These  show  the  proper  spac- 
ing to  rule  for  practice  or  actual  card 
work.  Fig.  No.  2  gives  a  good  illustra- 
tion of  how  to  rule  the  lines  so  as  to  get 
all  letters  in  proportion.  Note  the  meas- 
urement of  distance  between  them. 

Heavy  Blunt  Nib. 

As  in  the  previous  two  lessons,  this 
work  is  all  done  with  a  heavy  blunt- 
pointed  pen  nib,  using  a  good  black  car- 
bon ink,  not  necessarily  waterproof,  but 
jet  black  and  not  thin  so  as  to  show  up 
grey.  When  the  pen  is  new,  the  ink  may 
not  flow  properly,  but  a  little  use  will 
soon  bring  it  into  working  order. 

Begin  practice  as  shown  in  Figure  I. 
This  is  the  first  exercise  shown  on  the 
chart.  Every  exercise  and  letter  should 
be  practised  many  times  in  the  same 
manner. 

Right  Through  the  Alphabet. 

The  upper  part  of  the  "A"  should 
not  project  to  the  left  quite  as  far  as 
does  the  lower  loop.  Parallel  lines  com- 
posed in  the  formation  of  so  many  let- 
ters should  be  practised  often,  as  in  the 
"B."  "C"  is  entirely  composed  of 
curved  lines.  The  lower  point  should  be 
directly  over  the  beginning  of  the  letter. 
The  loop  of  the  "D"  possesses  the  same 
curve  lines  as  the  previous  letter. 

The  "E"  also  shows  strong  relations 
to  the  formation  of  the  'C."  The  long 
lines  of  the  "F"  must  be  curved  before 
coming  in  contact  with  the  upper  guide 
line. 

Letter  of  Many  Curves. 

"G,"  the  letter  of  many  curves, 
should  be  made  until  every  stroke  is 
perfected.  The  previous  exercise  you 
will  find  beneficial. 

The  curved  lines  of  the  "EL"  must  be 
graceful.    Practise  them  often. 

The  dot  over  the  "I"  must  be  directly 
above  the  main  body  of  the  letter.  The 
same  applies  to  the  "J."  The  tail  of 
the  latter  should  reach  lower  guide  line. 

The  lower  right-hand  spur  of  the  "K" 
should  extend  slightly  more  to  the  right 
than  does  the  one  above  it. 

All  vertical  lines  should  be  at  right 
angles  to  the  guide  lines.  Care  should  be 
taken  not  to  let  them  have  the  slightest 
slant. 


Note  the  letter  "L."  All  the  upright 
strokes  of  the  "M"  and  "N"  should  be 
of  equal  distance  apart.  The  lower 
right-hand  spurs  are  only  used  on  the 
right  side  of  the  letter. 

Take  great  care  in  the  forming  of  the 
"0"  so  as  to  get  both  sides  balanced 
evenly.  The  "  P "  and  "  0  "  both  should 
extend  down  to  the  lower  guide  line. 
Practise  well  the  curved  lines  of  these 
two  letters. 

Tail  of  the  "R." 

The  tail  of  the  "R"  must  extend  out 
about  two-thirds  the  height  of  the  letter 
tn  be  the  right  proportion. 

The  top  of  the  "S"  is  smaller  than  is 
the  bottom.  The  curved  lines  exercise 
needs  to  be  practised  many  times  before 
the  letter  can  be  properly  formed. 

In  the  "T"  the  two  down  lines  and 
curves  can  be  made  by  one  stroke,  as  the 
preceding   exercise   shows. 

The  "U"  is  different  to  the  "T"  in 
this  respect.  In  order  to  get  the  bot- 
tom curves  the  right  swing,  stop  the 
down  lines  about  one-eighth  of  an  inch 
nbove  the  guide  line,  and  from  this  point 
curve  the  stroke  downwards  touching 
the  guide  line  and  meeting  the  right- 
hand  upright  the  same  distance  above 
the  guide  line  as  where  the  curve  started. 

The  "V"  and  "W"  constitute  lines 
of  the  same  nature.  The  main  point  in 
the  "W"  is  to  get  both  the  angles  the 
same. 

The  exercise  preceding  the  "X"  is  ex- 
cellent practice. 

"Y"  is  Difficult. 

The  right-hand  down  stroke  of  the 
"Y"  must  be  practised  often,  taking 
care  to  join  the  tail  on  to  it  so  as  to 
make  it  appear  graceful. 

The  spurs  of  the  "Z"  should  not  pro- 
ject out  any  further  than  do  the  other 
points   of  the  letter. 

You  will  notice  many  little  cross-bars 
on  the  curved  letters.  This  is  to  indicate 
the  beginning  and  ending  of  the  pen 
.strokes. 


TAKE    TIME   TO   READ. 

The  man  who  will  not  take  time  'to 
read  his  trade  newspaper  is  on  a  par 
with  the  man  who  is  indifferent  with  re- 
card  to  the  potentialities  of  his  staff. 
Why?  Because  the  means  by  which  a 
merchant  must  inform  himself  as  to  fea- 
tures of  the  market  and  activities 
throughout  the  trade  are  just  as  great  a 
factor  in  his  success  as  the  staff  through 
which  he  hopes  to  deliver  the  goods.  In 
each  case  there  must  be  reliability,  con- 
fidence, in  order  to  obtain  most  satis- 
factory results. 

47 


THE  BOOK  DEALER  AND  THE 
MOVIES. 

By  Ernest  A.  Dench. 

THE    saloon-keeper    may    attribute 
decreased    business   to    the    versa- 
tile  motion   picture,    but    to   the 
average  book  dealer  the  industry  can  be 
most  beneficial. 

It  is  what  might  be  called  the  adapta- 
tion mania  from  whicli  both  publishers 
and  book  dealers  have  profited.  To  prove 
this,  you  have  only  to  take  into  account 
"Les  Miserables,"  which,  when  released 
at  the  picture  theatres,  created  an  enor- 
mous sale  of  cheap  reprints  of  the  popu- 
lar book. 

This  has  been  followed  up  by  many 
other  adaptations  from  novels  and  stage 
plays,  and  in  every  case  it  has  meant 
extra  trade  for  the  book  dealer  who  has 
been  keen  enough  to  make  good  use  of 
the  opportunities  thus  presented. 

Many  "movie"  patrons  after  seeing 
the  photoplay  version  of  a  popular  book 
have  a  desire  to  read  the  story.  Instead 
of  borrowing  the  book  from  the  local 
library  they  prefer  to  spend  a  quarter 
on  a  cheap  edition,  and  this  is  where 
the  book  trade  comes  in. 

Hardly  a  week  goes  by  that  some 
popular  book  or  play  is  not  produced  in 
motion  picture  form. 

There  are  apparently  few  book  deal- 
ers who  have  given  this  new  field  of 
business  activity  the  close  attention  it 
demands.  Some  have  been  content  to 
wait  until  the  demand  came — a  most 
short-sighted  policy  that  meant  custo- 
mers going  elsewhere,  while  others  have 
sat  clown  and  allowed  the  exhibitor  to 
reap  the  harvest. 

It  is  worth  while  for  every  book  dealer 
to  make  a  friend  of  the  local  motion  pic- 
ture showman.  The  benefit  would  be 
mutual.  The  exhibitor  could  inform  the 
book  dealer  well  in  advance  whether  he 
had  any  adaptations  ahead,  so  that  the 
book  dealer  could  lay  in  a  stock  to  meet 
the  demand.  He  could  also  announce  out- 
side his  store  that  the  picture  was  being 
shown  at  the  theatre  in  question,  and 
that  the  book  of  the  film  was  to  be  had 
from  him. 

These  are  but  suggestions.  Other  pos- 
sible schemes  may  be  devised  by  the 
wide-awake  book  dealer.  It  is,  however, 
well  to  know  that  here  is  a  source 
of  revenue  to  be  tapped. — American 
Stationer. 


There  are  mighty  few  sign-posts  on 
the  road  to  success. 

It's  all  right  to  believe  only  half  you 
hear;  but  the  trouble  is  to  know  which 
half. 


Lre      M 

— 

m 

h^P"^~^v"^B     ^y77"^7?.  ;■.-.  ■  v.'!,.'..-.'.  ■  ■■•■..■•,   -,,-.■■■ ~T 

BOOTH  TARKINGTON 'S  NOVEL 
THE  TURMOIL. 

A  Bri'ef  Review. 

4$ry\HE  Turmoil,"  by  Booth  Tar- 
kington, appears  in  the  list  of 
six  best  .sellers  for  the  first  time 
in  this  month's  compilation  and  at  once 
goes  up  to  almost  the  head  of  the  list 
being-  exceeded  only  by  ' '  The  Eyes  of 
the  World,"  which  assumes  the  lead 
again  after  being-  temporarily  displaced 
by  "The  Patrol  of  the  Sun  Dance 
Trail." 

The  action  of  "The  Turmoil"  takes 
place  in  one  of  the  midland  cities  of.  the 
United  States,  not  designated  by  name. 
After  introducing  a  dirty  and  wonderful 
city  nestling  dingily  in  the  fog  of  its 
own  smoke,  the  opening  chapter  goes  on 
to  say;  "The  smoke  is  like  the  bad 
breath  of  a  giant  panting  for  more  and 
more  riches.  He  gets  them  ami  pants 
the  fiercer,  swelling  and  swelling  pro- 
digiously. He  has  a  voice,  a  hoarse 
voice,  hot  and  rapacious,  trained  to  one 
tune;  "Wealth!  I  will  get  Wealth!  I  will 
sell  Wealth  for  more  Wealth !  My  house 
shall  be  dirty,  my  garment  shall  be 
dirty,  and  I  will  foul  my  neighbor  so 
that  he  cannot  be  clean — hut  I  will  get 
Wealth !  There  shall  be  no  clean  thing 
about  me;  my  wife  shall  be  dirty  and 
my  child  shall  be  dirty,  but  I  will  get 
wealth ! ' '  And  it  is  not  wealth  that  he  is 
so  greedy  for;  what  the  giant  really 
wants  is  hasty  riches.  To  get  these  he 
squanders  wealth  upon  'the  four  winds 
for  wealth  ,is  in  the  smoke. ' ' 

Then  comes  a  brief  description  of  the 
same  city  of  a  generation  before  the 
panting  giant  took  possession.  Then  it 
was  a  leisurely  "homelike"  city  and  the 
host's  Baedeker  duty' was  done  when  a 
visitor  had  been  taken  through  the  State 
Asylum  for  the  Insane  and  made  to  ap- 
preciate the  view  of  the  cemetery  from  a 
little  hill.  "The  good  burghers  were 
given  to  jogging  comfortably  about  in 
phaetons  or  in  surreys  for  family  drives 
on  Sunday.  No  one  was  very  rich;  few 
very  poor:  the  air  was  clean  and  there 
was  time  to  live." 

But  ultimately  the  god  of  American 
hearts — Bigness  predominated  and  that 
spirit  wrought   the  panting  giant  and  a 


longing  for  size  seized  the  souls  of  the 
burghers  and  the  thing  began  to  hap- 
pen. Boosting,  shouting,  coaxing,  brib- 
ing and  swindling  were  resorted  to  and 
the  people  came  from  all  states  and  all 
countries  until  practically  every  human 
strain  was  stirred  about  in  the  giant's 
crucible,  "The  old,  leisurely,  quizzical 
look  of  the  faces  Avas  lost  in  something 
harder  and  warier;  and  a  cockney  type 
began  to  emerge  discernibly — a  cynical 
young    mongrel,     barbaric     of    feature, 


CANADIAN  SUMMARY. 

Fiction. 

Pts. 

1 

The     Eyes     of     the     World. 

Wright  45 

2 

The    Turmoil.      Tarkington       35 

3 

The  Patrol  of  the  Sun  Dance 

Trail  31 

4 

Innocent.     Corelli.                       30 

5 

The  Wall  of  Partition    Bar- 

clay 30 

6 

The  Valley  of  Fear.     Conan 

Dovle  29 

Non-Fiction. 

1 

With  the  Allies.     Davis. 

2 

Fighting  in  Flanders.     Powell. 

3 

Pan  Germanism.     Usher. 

Juvenile. 

1 

Peter  Rabbit.      Beatrice  Potter. 

2 

Children's  History  of  the  War. 

Parrott. 

3 

Animal  Heroes. 

UNITED  STATES  BEST 

SELLERS. 

•  1 

The    Live    Star    Ranger.      Zane 

Grey. 

2 

The  Eyes  of  the  World.    Harold 

Bell  Wright. 

3 

Pollyanna.      Eleanor  H.  Porter. 

4 

The  Turmoil.   Booth  Tarkington. 

5 

Mr.  Grex  of  Monte  Carlo.    E.  P. 

Oppenheim. 

6 

The  Ragged   Messenger.     W.  B. 

Maxwell. 

muscular  and  cunning,  dressed  in  good 
fabrics  fashioned  apparently  in  imita- 
tion of  the  sketches  drawn  by  newspaper 
comedians.  The  female  of  his  kind  came 
with  him — a  pale  girl,  shoddy  and  a  lit- 
tle rouged;  and  they  communicated  in  a 
nasal  argot,  mainly  insolences  and  eli- 
sions. Nay  the  common  speech  of  the 
people  showed  change;  in  place  of  the 
old  midland  vernacular,  irregular  but 
clean,  and  not  unwholesomely  drawling, 
a  jerky  dialect  of  coined  metaphors  be- 
gan to  be  heard,  held  together  by  gunnas 
48 


ADDITIONAL  PAETICULARS 
ABOUT  ANY  BOOK  MENTIONED 
IN  THESE  COLUMNS  UPON  RE- 
QUEST TO  BOOKSELLER  AND 
STATIONER'S  SERVICE  DE- 
PARTMENT. 


ami  gottas  and  much  fostered  by  public 
journals. 

Towering  highest  among  the  buildings 
piled  up  in  the  heart  of  the  city  was  the 
Sheridan  Building,  the  Sheridan  Trust 
Company  being  the  biggest  of  its  kind 
and  James  Sheridan  the  biggest  builder 
and  breaker  and  truster  and  buster  in 
the  smoke.  He  thrived  on  the  smoke. 
Smoke  was  one  of  his  great  enthusiasms. 
Among  the  virtues  of  smoke  which  he  ex- 
tolled was  that  it  made  people  wash  more 
and  they  had  to  wash  so  much  that  they 
washed  off  the  microbes!  He  was  proud 
of  the  city.  It  was  the  finest  in  the  world 
he  profoundly  believed,  just  as  he  be- 
lieved his  family  to  be  the  finest  family 
in  the  world  in  spite  of  his  son  "Bibbs" 
the  youngest.  Two  other  sons,  James 
Sheridan,  Jr.,  and  Roscoe  Conkling  Sheri- 
dan, were  big,  capable  and  ambitious  like 
himself,  but  Bibbs  was  the  "odd  one." 

Sheridan  determines  to  make  this  sort 
of  a  man  of  Bibbs  and  sets  him  to  work 
in  one  of  his  factories  to  begin  an  in- 
dustrial career  from  the  ground  up  but 
Bibbs'  heart  is  not  there.  He  is  a  mus- 
ing sort  of  a  boy,  a  dreamer  and  wants 
to  write,  a  longing  with  which  his  father 
lias  no  patience.  After  three  years  the 
father  finds  that  he  must  take  Bibbs  out 
of  the  works  and  put  him  into  a  sani- 
tarium to  be  rebuilt  "from  the  ground 
up.'-  and  after  a  period  there,  in  which 
he  is  practically  out  of  touch  with  the 
family.  Bibbs  comes  back  to  the  magni- 
ficent new  palace  of  a  home  built  during 
his  absence  and  of  which  he  had  heard 
nothing. 

Bibbs  shudders  at  the  prospect  of  going 
back  again  to  the  process  of  being  recon- 
structed into  manhood  after  the  model  of 
his  father,  but  suddenly  a  new  incentive 
comes  into  his  life  and  he  does  go  back, 
not  to  become  a  slave  to  Bigness  but  to 
make  Bigness  serve  him.  The  discovery, 
which  put  a  motive  into  his  hitherto 
cranky  and  sickly  existence  concerned 
Mary  Vertrees  and  the  romance  which 
the  author  has  woven  around  those  two 
makes  "The  Turmoil"  an  intensely  in- 
teresting tale. 


BOOKSELLER      AND      STATIONER 


The  Oxford  Exhibi- 
tion of  Books 

Brief  Account  of  a  Visit  to  a  Book 
Show    of    Outstanding    Interest — 
Hundreds    of    Attractive     New 
Publications    and    New    Edi- 
tions    of     Old     Favorites. 

AT  the  Oxford  University  Press 
The  Bookman  was  shown  a  fine 
array  of  books,  the  display  hav- 
ing- been  arranged  under  the  direction  of 
W.  S.  Bell.  A  feature  of  this  exhibition, 
now  on.  is  a  most  interesting  collection 
of  old  paintings  and  drawing's,  being  a 
portion  of  Mr.  Bell's  private  collection. 
This  exhibit  of  rare  prints  adds  in- 
terest to  the  book  display.  The  prints 
are  more  or  less  classified,  two  of  the 
walls  are  hung  with  Canadian  subjects 
of  historic  interest,  early  Quebec  views, 
one  of  which  depicts  the  scaling  of  the 
heights  by  Wolfe  before  the  taking  of 
Quebec  in  1759,  a  travesty  on  perspec- 
tive, but  contemporary.  There  is  also  a 
set  of  the  large  color  plates  by  Lieut.- 
Col.  Cockburn,  of  a  later  date,  including 
views  of  Quebec.  Levis  and  Niagara 
Falls,  and  many  others.  Another  wall  is 
devoted  entirely  to  Bartolozzi  and  his 
school,  and  it  is  interesting  to  note  that 
at  the  present  time  these  are  the .  su- 
preme effort  of  t lie  print  collectors.  Of 
the  Bartolozzi  pupils,  Ryland  was  one 
of  the  most  successful,  and  there  are 
several  examples  by  him.  This  unfor- 
tunate man  was  the  last  man  hanged  for 
forgery  in  England,  in  1783s,  and  it  is 
claimed  fcne  sentence  was  unjustifiable, 
afterwards  leading  to  a  repeal  of  the 
law-.  Another  wall  is  devoted  to 
Cruickshank  and  Gilray,  those  two  pre- 
eminent caricaturists,  the  prints  colored 
by  hand,  some  of  them  having  peculiar 
application  to  the  greaf  tragedy  in 
Europe  to-day.  depicting  Britain's  sup- 
remacy on  land  and  sea.  Both  Cruick- 
shank and  Gilray  were  untiring  in  their 
efforts  to  caricature  Napoleon  and  the 
portraits  involved  of  leading  people  of 
the  time  are  marvels  of  the  engraver's 
art.  One  picture  by  Cruickshank,  "The 
Cato  Street  Conspiracy''  has  an  especial 
interest  to  the  writer,  because  the  late 
Charles  M.  Bent,  the  historian,  came 
frequently  to  see  it,  and  expressed  the 
opinion  that  it  was  the  finest  example 
of  his   work. 

A  crude  ''Broadside''  is  on  this  wall, 
giving  an  illustrated  history  of  ''Joseph 
and  His  Brethren."  printed  in  1812  for 
distribution  on  the  coast  of  Ireland.  So 
crude  are  the  drawings  that  one  is  re- 
minded of  the  block  books  of  the  15th 
century. 

The  pictures  will  be  on  view  for  sev- 
eral weeks. 

Coming  to  the  books  themselves,  one 


room  is  devoted  to  the  Oxford  Bibles, 
another  to  general  books,  including  fic- 
tion, poetry,  war  books,  Canadian  books 
and  gift  books  of  all  descriptions,  while 
two  other  rooms  are  filled  with  juvenile 
books,  picture  books  and  toy  books. 

The  poetical  works  being  shown  in- 
clude Oxford  miniatures,  beautifully 
bound,  also  sets  of  the  different  poets  in 
dainty  little  volumes.  half-bound  in 
lambskin.  This  collection  includes  also. 
sets  of  miniature  volumes  of  the  differ- 
ent poets  in  small  bookcases  of  the  lean- 
back  and  revolving  variety. 

Interesting  books  among  the  larger 
volumes  include  "Religion  and  Art,"  by 
Alessandro.  Delia  Seta,  a  study  of  the 
evolution  of  sculpture,  painting  and  ar- 
chitecture; "The  Garden  of  Kama,  and 
Other  Lyrics  of  India."  verse  by  Laur- 
ence Hope,  and  colored  illustrations  by 
Byam  Shaw;  "A  Midsummer  Night's 
Dream,"  with  illustrations  in  color  by 
W.  Heath  Robinson;  "The  Vicar,  of 
Wakefield."  with  colored  illustrations  by 
Edmund  J.  Sullivan,  as  well  as  many 
other  old  favorites. 

Among  the  wor-ks  of  fiction,  besides 
the  books  published  by  the  several 
British  and  United  States  houses,  repre- 
sented by  this  firm,  and  the  agencies 
taken  over  after  the  passing  of  Bell  & 
Cockburn.  there  are  the  publications  of 
Mitchell  Kennerley.  of  New  York-,  in- 
cluding "The  Primal  Law,"  by  Tsobel 
Ostrander,  "Sons  and  Lovers."  by  D. 
H.  Lawrence;  "The  Lay  Anthony."  by 
Joseph  Hergescheimer.  and  "Altogether 
Jane."  by  Herself. 

Books  noticed  among  the  volumes  of 
war  interest  in  this  exhibition  were 
various  volumes  dealing  with  Nietzsche; 
"The  Evolution  of  Modern  Germany." 
by  W.  IT.  Dawson,  and  "Modern  Rus- 
sia." by  Gregory  Alexinsky.  both,  in  the 
Modern  World  Series;  "Our  Just  Cause 
-Facts  About  the  War  for  Ready  Ref- 
erence." "Servia  by  the  Servians." 
edited  by  Alfred  Stead:  "The  Haps- 
burg  Monarchy."  by  Wickham  Steed. 
this  volume  being  a  study  of  the  conse- 
quences of  the  breakdown  of  Austria, 
now  seriously  threatened  by  the  war: 
"A  Year  in  Russia,"  by  Maurice  Bar- 
ing-, and  many  other  war  books,  includ- 
ing the  famous  Oxford  pamphlets  now 
brought  out  in  editions  published  ai  a 
shilling   in    England. 

If  space  permitted  the  writer  could 
go  on  at  great  length  referring  to  the 
many  hundreds  of  interesting  volumes 
making  up  this  remarkable  book  exhibi- 
tion, which  is  decidedly  a  credit  to  Mi. 
Gundy  and  his  associate,  the  veteran 
bookman    William    Bell. 


War  games  are  much  in  evidence,  and 
the  war  influence  is  seen  in  many  offer- 
ings of  pictures. 


Better  Than  Ever 
Despite  the  War 

Annual  Spring  Exhibition  of  Import 

(Joods  —  Some    New    Lines 

Described. 

THE  disappearance  of  German 
goods  from  the  Canadian  market 
far  from  discounting  the  merit  of 
the  annual  exhibition  of  import  lines  of 
the  Copp,  Clark  Company  seems,  in 
some  respects  at  least,  to  have  had  a 
beneficial  effect,  because  the  visitors  to 
this  show  are  being  greeted  with  the 
most  attractive  display  that  has  yet 
been  shown  by  this  firm.  In  books,  of 
course,  there  is  no  occasion  for  any  de- 
cided change,  because  the  book  imports 
from  Germany  have  never  amounted  to 
very  much.  In  the  case  of  the  publica- 
tions of  British  houses,  there  are,  of 
course,  not  quite  so  many  new  books  as 
in  former  years,  but  there  are  plenty, 
and  with  the  standard  gift  books,  which 
are  like  bread  and  butter  lines  every 
year,  the  array  of  books  gives  ample 
scope  for  the  most  ambitious  buyer. 

Some  novelties  in  new  books  are  such 
titles  as  the  "Animal  Rainy  Day  Scrap 
Book,"  with  a  set  of  pictures  to  be 
pasted  in  the  spaces  intended  for  each, 
there  being  guiding  marks  to  help  find 
the  proper  places  for  respective  pictures. 
"The  Great  Big  Animal  Book"  is  a  not- 
able new  number,  the  pages  being  16  by 
20  inches  in  size,  pictures  of  animals  in 
colors  being  reproduced  so  that  one 
animal  occupies  a  whole  page.  The  strik- 
ing effect  of  these  shown  in  a  book  store 
window,  for  instance,  may  well  be  im- 
agined. Bungalow  books,  being  models 
si  lowing  exterior  and  interior,  that  fold 
up  easily,  together  with  a  big  trunk, 
containing  twelve  smaller  trunks,  each 
of  the  latter  having  six  volumes  of 
favorite  books  for  children,  are  other 
novelties  showTn.  As  usual,  a  wealth  of 
gift  books  in  color  are  shown  in  the  line 
of  the  English  house  of  T.  C.  and  E.  C. 
Jack,  while  in  the  display  of  new  fric- 
tion and  war  books  many  interesting 
and  important  volumes  are  included. 

The  array  of  pictures,  calendars,  holi- 
day papeteries,  Christmas  greeting 
cards,  postcards  and  other  holiday  spe- 
cialties surpass  the  show  made  by  this 
firm  last  year.  Tissue  bells,  wThich  here- 
tofore always  came  from  Austria,  are 
not  missing,  being  replaced  by  a  credit- 
able American  production. 

In  Christmas  miscellany,  newcomers 
include  a  fine  line  of  holly  twigs, 
wreath,  poinsettia,  ribbonzene,  in  sep- 
arate red  and  green  spools,  and  those 
colors  combined,  and  Christmas  tree  or- 
naments formed  by  pictures  mounted  on 
tinsel   designs. 


40 


Books  and  Writers  Being  Talked  About 


Samuel  Merwin  has  written  a  story  of 
a  woman  in  revolt  entitled  '"The  Honej^ 
Bee,"  which  has  just  been  issued.  It 
possesses  the  elements  of  popularity  in 
that  it  is  a  rattling  good  story  and  at  the 
same  time  carries  a  definite  message 
worthy  of  the  attention  of  men  and  wo- 
men alive  to  what  is  going  on  in  the 
world.  In  "The  Honey  Bee,"  Merwin 
first  tells  a  story,  a  story  of  movement 
and  action,  tells  it  with  power  and 
charm  and  with  that  simplicity  and 
directness  that  are  the  sure  signs  of 
greatness.  But  beneath  the  story  and 
through  it  and  around  it  is  the  search- 
ing and  vivid  portrayal  of  a  modern,  un- 
married woman,  a  woman  who  works 
eight  hours  a  day,  who  wins  her  way  to 
a  real  business  success,  who  has  inde- 
pendence and  opportunity  to  see  the 
great   world,  but  who  has  not  love. 

You  realize,  when  your  attention  is 
called  to  it,  that  there  are  thousands  of 
such  women.  Ideal  wives  to  whom  the 
right  man  never  comes,  potential  moth- 
ers who  must  go  with  empty  arms  to  the 
grave.  Into  the  life  of  each  of  these 
women  comes  a  crisis.  She  may  only 
know  vaguely  that  something  is  wrong. 
She  may  feel  with  Hilda  Wilson  that 
what  she  needs  is  a  rest,  and  she  may 
never  feel  more.  Or  like  Hilda,  again. 
she  may  come,  through  force  of  circum- 
stance, to  know  that  it  is*  not  a  case  of 
nerves  to  be  cured  by  rest,  but  the  great 
master  yearning  to  fulfill  the  high  pur- 
pose of  her  being. 

Every  woman  will  throb  to  Hilda's 
longing  and  will,  in  her  experience,  find 
guidance  and  help.  And  every  man  will 
look  himself  in  the  face,  taking  a  new 
resolve  because  of  Hilda  Wilson  and 
thanking  God  that  such  women  live. 

The  Honey  Bee  fulfills  the  highest 
purpose  of  the  novel  fpr  it  holds  the  in- 
terest, stirs  the  imagination,  arouses  the 
highest  emotions,  reflects  life  honestly 
and  leaves  the  reader  richer  for  having 
read.  The  hook  is  illustrated  by  R.  M. 
Crosby. 

A     point     in     pronunciation : — H.     G. 

Wells's  forthcoming  novel,  "Bealby,"  is 
not  properly  pronounced  in  two  syllables, 
thus,  Beel-by,  but  in  three:  Be-al-by. 
with  the  accent  on  the  second.  It  might 
be  explained  that  Bealby  is  the  name  op 
the  boy  who  is  the  hero  of  this  delight- 
fully humorous  story,  a  youngster  who 
runs  away  from  his  troubles  only  to  en- 
counter fresh  ones. 

Pixies  and  gnomes,  sprites  and  fairies. 
crowd  the  pages  of  Reverend  Father 
Carroll's   tales    of    Irish    life,      "Round 


About  Home."  Of  course,  there  are 
many  humans,  too,  but  one  feels  that 
after  all  they  play  a  rather  subordinate 
part  in  the  many  happenings,  some  de- 
lightful, others  terrible,  that  the  book 
narrates. 

A  new  volume  of  poems  by  Maurice 
Maeterlinck   has  just   been   published. 

"Three  Things,"  by  Elinor  Glyn, 
presents  truth,  common  sense  and  hap- 
piness as  three  things  one  should  strive 
for. 

"Steve  of  Bar  G  Ranch,"  by  Marion 
Reid  Girardot,  is  a  story  written  by  a 
woman  who  has  actually  lived  the  life 
of  a  Western  ranch,  and  her  husband  is 
said  to  be  the  hero  of  her  story. 

Payne  Erskine  has  written  another 
story  of  the  Kentucky  Mountains,  en- 
titled "The  Trail  of  the  Blue  Ridge." 

A  remarkable  book  of  world  travel  is 
Frank  L.  Brown's  "A  Sunday  School 
Tour  of  the  World."  The  author  is 
general  secretary  of  the  World's  Sun- 
day School  Association,  and  was  a  mem- 
ber of  the  commission  which  was  autho- 
rized to  visit  Sunday  schools  in  all  parts 
of  the  world.  The  publication  of  the 
book  was  authorized  by  the  commission, 
but  the  expense  of  publishing  it  was 
borne  by  friends  of  the  author. 

"The  Rim  of  the  Desert,"  a  tale  of 
Alaska  and  the  Klondike,  is  the  name 
of  a  new  novel  by  Ada  Woodruff  Ander- 
son. Other  meritorious  novels  just  out 
are  "The  Good  Shepherd,"  by  John 
Roland;  "The  Taming  of  Amorette," 
by  Ann  Warner,  author  of  "Sunshine 
Jane";  "The  Waterfly's  Wooing,"  by 
Annesley  Kenealy;  "Blue  Blood  and 
Red,"  by  Jeffrey  Corson;  two  new 
novels  by  a  prominent  writer  of  fiction, 
based  on  Shakespeare's  plays,  "The 
Merchant  of  Venice"  and  "Macbeth"; 
"Billy's  Mother,"  by  Mary  J.  H. 
Skrine,  author  of  "Bedesman  4." 
"August  First,"  by  Mary  Raymond 
Shipman  Andrews  and  Roy  Irving 
Murray. 

Two  stories  of  English  life  are 
"Brunei's  Tower,"  by  Eden  Phillpots, 
a  tale  of  the  pottery  community  in  the 
west  of  England,  and  "Dr.  Syn,"  by 
Russel  Thorndyke,  a  mystery  story  con- 
nected with  smuggling,  tha  scenes  being 
laid  in  a  small  Kentish  village. 

New  Juveniles. 

In   the  new  juve'niles   worthy   of   spe- 
cial   mention    which    are    to    come    this 
year  are  Windermere  editions  of  Steven- 
50 


son's  "Treasure  Island"  and  "Alice  in 
Wonderland,''  the  illustrations  being 
by  Milo  Winter.  Other  new  juveniles 
include  "Mamma's  Angel  Child  in  Toy- 
land"  by  Marie  Christine  Sadler,  illus- 
trated by  "Penny"  Ross,  who  is  the 
artist  responsible  for  the  pictures  in  two 
books  by  Elizabeth  Gordon  entitled  "I 
Wonder  Why"  and  "Lorraine  and  the 
Little  People."  "Flower  Fairies,"  by 
Clara  Ingram  Judson,  is  illustrated  by 
Maginel   Wright   Enright. 

Other  delightful  new  books  for  young 
people  are:  "Jack  Jingling  in  Jungle- 
land,"  by  E.  Hugh  Sherwood;  "Play- 
days  on  Plum  Blossom  Creek,"  by  Ar- 
land  D.  Weeks;  "The  War  of  the  Wood- 
en Soldiers,"  by  F.  M.  H.,  illustrated 
by  Willard  C.  Wheeler;  "When  I  Was 
Little,"  by  Edith  M.  Kelley,  illustrated 
by  Maud  Hunt  Squire;  "The  Sunny- 
Sulky  Book,"  by  Sara  Cory  Rippey; 
"Doings  of  Little  Bear."  by  Margaret 
Frances  Fox,  and  "The  Wonder  Hill," 
by  A.  Neely  Hall. 

Among  the  additions  to  the  list  of 
new  books  for  older  people  are  four  at- 
tractive art  handbooks,  "Raphael,"  by 
Julia  Cartwright;  "G.  F.  Watts,"  by 
Gilbert  K.  Chesterton;  "Holbein,''  by 
Ford  Madox  Hueffer,  and  "Sandro  Bot- 
ticelli,"  by   Julia   Cartwright. 

W.  D.  Boyce,  owner  of  the  Indiana 
Times  and  other  papers,  and  author  of 
"Illustrated  South  America,"  has  pro- 
duced a  handsome  volume  of  travels 
through  Alaska,  the  Philippines,  Haiti, 
Cuba.  Panama  and  the  Dominican  Re- 
public, under  the  title  "United  States' 
Colonies  and  Dependencies."  "Mary 
Russel  Mitford;  Correspondence  With 
Charles  Boner  and  John  Ruskin,"  by 
Elizabeth  Lee,  is  a  handsome  volume  of 
high  literary  worth.  Howard  Suther- 
land's "Promise  of  Life":  "Wau-bun," 
by  Mary  Kinzie  Gordon,  and  "The  Pro 
and  Con  of  Golf,"  by  Alexander  H.  Re- 
vell,  are  other  interesting  announce- 
ments. 

Prof.  William  Henry  Hudson's  "A 
Quiet  Corner  in  a  Library,"  and  Wil- 
liam F.  Butler's  "All  Generations  Shall 
Call  Me  Blessed,"  are  other  publica- 
tions of  literary  and  artistic  merit. 

Mrs,  Elizabeth  Gordon's  "A  Sheaf  of 
Roses"  contains  colored  reproductions 
of  sixteen  of  the  famous  California 
i-oses,  each  with  an  appropriate  verse. 

Ella  Dolbear  Lee  is  the  artist  who  has 
illustrated  "Our  Baby  Day  by  Day,"  a 
charming  Babv  Record  Book. 


BOOKSELLER      AND      STATIONER 


New  issues  in  the  National  Municipal 
League  series  include:  "The  City  Man- 
ager," by  H.  A.  Toulmin,  Jr.;  "Wom- 
an's Work  in  Municipalities,"  by  Mary 
Hitter  Beard,  and  "Lowering  Living- 
Costs  in  Cities,"  by  Clyde  Lindon  King. 

The  Squirrel's  Pilgrims'  Progress,  by 
J.  D.  Williams,  is  a  new  story  for  boys 
and  girls,  giving  the  adventures  of  a 
squirrel  and  a  chipmunk. 

A  book  just  issued,  entitled  "The 
Business  of  Advertising,"  by  Earnest 
Elmo  Calkins,  discusses  the  elements  of 
advertising  in  brief  with  a  view  to  giv- 
ing a  comprehensive  view  of  the  entire 
subject. 

The  list  of  best  sellers  for  the  United 
States  as  given  in  the  summary  in  this 
issue  is  from  the  March  issue  of  The 
Monthly  Bulletin,  issued  by  Baker  & 
Taylor,  and  the  next  four  listed  in  the 
order  named  are:  "The  Turbulent 
Duchess,"  by  Percy  Brebner;  "My 
Heart's  Eight  There,"  by  Florence  M. 
Barclay;  "The  Wisdom  of  Father 
Brown,"  by  Gilbert  K.  Chesterton,  and 
"The  Wali  of  Partition,"  by  Florence 
M.  Barclay. 

Man  Roberts  Rinehart,  who  has  been 
abroad  for  the  past  few  weeks,  has  re- 
turned to  her  home  in  Pittsburgh.  Her 
new  novel,  "K",  will  be  published  this 
summer.  As  a  result  of  her  recent  visit 
to  the  war  zone,  Mrs.  Rinehart 's  admir- 
ers are  looking  forward  to  whatever  book 
she  may  write  based  on  her  experiences. 

"The  Secret  of  the  Reef,"  by  Harold 
Bindloss,  is  a  tale  of  the  British  Colum- 
bia coast. 

Gouverneur  Morris  has  a  new  novel 
out  this  season  entitled  "The  Seven 
Darlings."  This  book  is  illustrated  by 
Howard  Chandler  Christy. 

Robert  W.  Chambers  has  written  a 
story  of  the  war,  a  romance  of  danger 
and  adventure  in  England  and  Belgium, 
entitled  "Who  Goes  There?"  It  has 
just  been  issued.  Other  books  just  out 
include  "John  the  Fool."  by  Charles 
Penny  Jackson;  "Lieutenant,  What's 
His  Name."  by  May  Futrelle;  "A  Voice 
in  the  Fog-,"  by  Harold  McGrath;  "Lit- 
lle  Sir  Galahad,"  by  Phoebe  Gray  and 
"Dad."  by  Albert  Payson  Terhuno, 
author  of  "Damon  and  Pythias." 

Among  the  novels  down  for  April 
publication  are:  "Sun  Down  Slim,"  by 
H.  H.  Knibbs,  author  of  "Overland 
Red,"  and  "Doodles"  by  Emma  C. 
Dowd. 

A  new  book  by  B.  M.  Bower,  entitled 
"The  Last  Stand  of  the  Flying  U,"  is 
to  be  published  this  spring. 

Sherlock  Holmes  and  his  "really,  my 
dear  Watson,"  are  with  us  again  in 
Conan  Dovle's  latest  book,  "The  Valley 
of  Fear."' 


"Sanine,"  by  Michael  Artzibashef, 
just  published  in  New  York,  is  char- 
acterized by  Professor  William  Lyon 
Phelps,  as  the  most  sensational  novel 
published  in  Russia  in  the  past  five, 
years.  This  is  a  translation  by  Percy 
1'inkerton,  with  a  preface  by  Gilbert 
Canaan. 

A  new  edition  of  Algernon  Blackwood's 
"The  Empty  House  and  Other  Ghost 
Stories,"  out  of  print  for  many  years, 
has  just  been  brought  out  in  New  York. 

An  announcement  of  unusual  import- 
ance is  the  coming  this  season  of  a  new 
novel  by  Joseph  Conrad  to  be  entitled 
"Victory."  The  tale  deals  with  pictur- 
esque scroundrelism  and  is  continuously 
exciting.  The  principal  character,  an  ad- 
venturer called  "Enchanted  Heyst, "  is 
one  of  the  great  figures  in  Mr.  Conrad's 
gallery;  the  scene  is  laid  in  and  about 
the  tropical  island  of  Sanburen,  and  a 
volcanic  eruption  brings  abont  the  final 
catastrophe. 


HENRY    SYDNOE    HARRISON, 
Author  of  "Angela's  Business.," 


A  distinctly  original  advertisement  of 
Stanley  Shaw's  new  book,  "A  Siren  of 
the  Snows,"  is  a  miniature  snow  shoe 
with  place  for  stamp  and  address  on 
(me  side  and  a  description  of  the  book 
on   the  reverse  side. 

It  is  announced  by  the  publishers  of 
"Pollyanna  Grows  Up"  that  the  ad- 
vance sale  has  practically  touched  the 
100,000  mark. 

"The  Man  From  Home"  is  the  name 
of  a  novel  by  Booth  T.-irkington  and 
Harry  Leon  Wilson,  which  is  to  appear 
this  month.  Other  April  announce- 
ments include  "Happy  Pollyooly,"  by 
Edgar  Jepson  and  "Princess  Cecilia" 
by  Elinor  Davis. 

A  book  selling  freely  is  "Salesman- 
ship," by  William  Maxwell.  It  is  a 
volume  of  breezy  papers  first  published 
in  "Collier's  Weekly"  and  since  re- 
vised. The  author  is  second  vice-presi- 
dent of  the  Thomas  A.  Edison  Company. 
51 


Into  "Angela's  Business"  H.  S.  Har- 
rison has  put  more  of  himself — more  of 
his  own  wise  and  humorous  personality 
— than  into  any  of  his  previous  books. 
Mr.  Harrison  himself  says,  "Angela's 
business  might  be  described  as  a  little 
comedy  of  women  which  in  less  mod- 
ern times  would  undoubtedly  have  been 
entitled  'Charles  and  the  Ladies.'  From 
one  point  of  view  it  is  an  old-fashioned 
romance  seen  from  the  new-fashioned 
angle   of  vision." 

W.  B.  Maxwell  is  a  lieutenant  in  the 
British  army  and  is  now  at  the  front. 
His  book,  "The  Ragged  Messenger," 
among  this  season's  Canadian  editions, 
is  said  to  be  even  better  than  "The 
Devil's  Garden."  It  is  imbued  with  the 
spirit  of  "The  Servant  in  the  House" 
and  "The  Passing  of  the  Third  Floor 
Rack,"  the  Christ  spirit  incarnate 
again  amid  the  crowds  and  tumult  of  the 
modern  world,  teaching  the  timely  gos- 
pel of  humanity. 

One  of  those  delightful  romances  of 
American  village  life  is  Jean  Forest's 
book  "Molly,"  just  out. 

A  romance  of  discovery  in  the  Arctic 
regions  is  "The  New  Northland,"  by 
L.  P.  Gratanap. 

Next  in  order  following  the  list  of  six 
best  selling  novels  in  Canada  for  last 
month  according  to  the  records  compiled 
from  reports  from  Canadian  booksellers 
are  the  following:  "Mr.  Grex  of  Monte 
Carlo,"  "The  Lone  Star  Ranger"  and 
"Amarilly  of  Clothes  Line  Alley." 

Another  story  introducing  the  "Penn- 
sylvania Dutch,"  by  Helen  R.  Martin, 
author  of  "Tillie,  a  Mennonite  Maid," 
is  "Martha  of  the  Mennonite  Country," 
telling  of  a  novelist  in  search  of  local 
color. 

"Out  of  Work,"  is  the  name  of  a 
book  by  Frances  Kellor,  just  brought 
out.  It  is  a  study  of  unemployment  with 
the  presentation  of  a  remedy  and  a  pro- 
gram for  dealing  with  it,  features  which 
are  likely  to  assure  a  good  reception  for 
this  volume. 

March  publications  included  "Ruggles 
of  Red  Gap,"  by  Harry  Leon  Wilson, 
author  of  "Tillie,  a  Mennonite  Maid,"  is 
ning  of  Lucia,"  by  Amelia  E.  Barr; 
"Pepper,"  by  Holworthy  Hall,  author 
of  "Henry  of  Navarre,"  Ohio;"  "The 
Cheerful  Blackguard,"  by  Roger  Pocock. 
and  "Hillsboro  People,"  a  tale  of  New 
England  life  by  Dorothy  Canfield. 


MORE    BOOKS    BEING    READ. 

The  Toronto  Public  Library's  circu- 
lation for  the  month  of  February  was 
79.283,  this  being  an  increase  over  Feb- 
ruarv  of  last  vear  of  21,000  books. 


BOOKSELLER  AND   STATIONER 


Of  Canadian  Interest 

Ne\v  and  Forthcoming  Books 

"Me"  is  the  title  of  the  new  serial  in 
The  Century,  and  it  is  reported  that  this 
anonymous  manuscript  caused  more 
commotion  in  that  magazine  office  than 
any  other  story  has  caused  in  a  long 
time.  Of  The  Century  forces,  only  the 
editor  knows  the  author.  The  manuscript 
came  through  the  hands  of  Miss  Jean 
Webster,  author  of  "  Daddy-Long-Legs, " 
who  declared  that  the  writing  of  "Me'' 
was  one  of  the  most  astounding  literary 
feats  she  had  ever  known.  "Me"  is  the 
autobiography,  it  is  reported,  of  a  well- 
known  woman  novelist;  that  is,  it  covers 
about  a  year  when,  at  seventeen,  un- 
sophisticated but  almost  hysterically 
alive,  she  left  her  Canadian  home  to 
make  her  way  in  a  business  world  chief- 
ly of  men. 

What  is  a  "Sourdough?" 

Robert  W.  Service,  of  "Sourdough" 
fame,  in  an  interview  published  in  the 
Morning  Post,  gave  an  explanation  of  a 
rather  mysterious  word.  "A  'sour- 
dough,' "  he  said,  "is  an  old-timer— 
the  Yukon  equivalent  of  Bret  Harte's 
'Forty-niner.'  It  was  a  term  given  to  a 
miner  in  the  early  days,  when  there 
was  little  or  no  baking-powder  in  the 
land,  and  when  a  lump  of  sour  dough 
from  the  last  hatch  of  baking  was  always 
carefully  kept  and  carried  about.  The 
man  who  had  a  lump  of  sour  dough  was 
always  welcome  at  a  camp.  If  there 
was  none  there,  he  could'  sell  it  for  its 
weight  in  gold  dust." 

L.  M.  Montgomery,  the  famous  Can- 
adian writer  and  creator  of  the  "de- 
lightful and  irresistible  Anne  Shirley," 
of  Green  Gables  and  Avonlea  fame,  has 
just  delivered  to  her  publishers  the 
manuscript  of  a  third  Anne  story — 
"Anne  of  the  Island" — a  sequel  to 
"Ann  of  Green  Gables  and  "Anne  of 
Avonlea."  The  new  story  will  be  pub- 
lished on  June  1st. 

The  new  issue  for  1915  of  Frank 
Yeigh's  "5,000  Facts  About  Canada" 
is  now  out.  It  is  a  treasure-house  of 
figures  for  anyone  who  would  keep 
abreast  of  Canada's  national  growth. 

' '  A  Soul  on  Fire,  "by  Mrs.  Frances 
Frederick  Williams,  of  Montreal,  pre- 
sents a  new  theme  in  fiction.  The 
heroine,  a  young  girl,  is  a  direct 
descendant  of  a  supposed  witch ;  by 
the  power  of  suggestion,  exercised 
hy  unfriendly  forces,  she  is  -  per- 
suaded that  the  witchcraft  of  her  an- 
cestor is  reincarnated  in  herself.  This 
leads  her  into  many  otherwise  inexplic- 
able undertakings.  The  marvels  of 
modern  psychology  play  a  part  in  solv- 
ing apparently  unconquerable  difficulties. 


and  the  book  has  an  ending,  which  is 
cheerful,  and,  at  the  same  time,  totally 
unexpected. 

The  author  is  a  Montrealer,  and  the 
scene  is  laid  in  Montreal  in  the  present 
day.  The  book  is  to  be  published  in 
May.  In  a  newspaper  interview  given 
in  Montreal  the  author  said  in  reply  to 
a  question  as  to  the  nature  of  the  plot: 

"My  chief  aim  in  the  book,  has  been 
to  keep  the  reader  in  ignorance  of  the 
piot.  I  found  that  the  chief  fault  found 
with  my  first  novel,  'The  Arch-Satir- 
ist,' was  that  there  was  not  enough  plot. 
So  I  have  tried  in  'A  Soul  on  Fire,'  to 
remedy  this  defect.  I  think  I  may  say 
truthfully  that  there  is  plenty  of  plot. 

"And  is  the  heroine  really  supposed 
to  be  the  re-incarnation  of  the  witch?" 

"That  is  the  question  which  I  en- 
deavored   to    leave    in    doubt    until    the 


Bits  from  Books 

SNAPPY  PARAGRAPHS 


MRS.    FRANCES    WILLIAMS, 
Author   (if   "A   Soul    mi    Fire." 

final  chapter.  There  the  problem  is  ex- 
plained. I  do  not  want  to  say  how  it  is 
explained,  because  that  gives  the  whole 
plot  away.  But  'A  Soul  on  Fire'  is 
really  a  study  of  the  subliminal  self. 
If  I  told  you  the  idea  of  it  you  would 
think  it  was  impossible,  but  I  have  au- 
thority for  all  my  statements.  The  plot 
is  adapted  from  well-authenticated  ac- 
counts of  experiments  by  psychologists 
such  as  Boris  Sidis  and  Morton  Prince." 

"Are  you  interested  in  such  prob- 
lems?" 

"I  was  when  I  wrote  the  book.  At 
present  I  am  afraid  I  am  interested  only 
in  the  war.  I  am  working  at  present  on 
a  novel  about  the  war  which  is  nearly 
finished." 

.  m 

The  time  to  wash  the  windows  and 
sweep  the  pavement  is  before  there  are 
people  around  to  be  splashed  and  spat- 
tered and  covered  with  dust  by  the 
operations. 

52 


An  Author  at  Work. 
Being  an  author  actually  at  work,  and 
not  an  author  being  photographed  at 
work  by  a  lady  admirer,  he  did  not  gaze 
large-eyed  at  a  poppy  in  a  crystal  vase, 
one  hand  lightly  touching  his  forehead, 
the  other  tossing  off  page  after  page  in 
high  g-odlike  frenzy.  On  the  contrary,  the 
young  man  at  the  table  yawned,  lolled, 
sighed,  scratched  his  ear,  read  snatches 
of  Virginia  Carter's  "Letters  to  My  Girl 
Friends"  in  the  morning  "Post,"  read 
snatches  of  any  printed  matter  that  hap- 
pened to  be  about,  and  even  groaned. 
When  lie  gazed,  it  was  at  no  flower,  but 
more  probably  at  his  clock,  a  stoat  alarm- 
clock  well  known  to  the  trade  as  "Big 
Bill";  and  the  clock  gazed  back,  since 
there  was  a  matter  between  them  that 
evening,  and  seemed  to  say,  "Well,  are 
you  going  to  the  Redmantle  Club,  or 
are  you  not?" — From  " Angela's  Busi- 
ness," by  Sydnor  Harrison. 

From  "Brunei's  Tower,"  by  Eden 
Phillpotts:  "Men  are  like  pots,  none 
perfect,  if  you  look  close  enough,  for 
perfection  is  denied  all  made  of  earth. 
But  millions  of  men  and  pots  are  perfect 
enough  to  fulfil  their  purpose  and  do  fine 
work  and  he  beautiful,  or  useful,  or  both. 
Our  blemishes  need  not  spoil  us,  and 
though,  speaking  as  a  Christian,  we're 
all  damaged  goods  by  the  nature  of 
tilings;  yet  none  is  worthless,  and  a 
faulty  piece  may  often  be  lifted  to  a 
very  noble  purpose." 

"Oases"  is  the  title  of  a  book  by 
William  Wallace  Craig,  of  Chatham, 
N.B.,  recently  published. 


DEATH    OF    W.    FOSTER    BROWN. 

Montreal  ,  April  4. — The  death  oc- 
curred here  to-day  of  William  Foster 
Brown,  one  of  the  principal  booksellers 
and  stationers  of  Montreal.  He  was  68 
years  old.  In  1875  he  entered  the  old 
Dawson  book  store,  and  in  1887  took 
over  the  retail  branch  of  the  business, 
which  in  1904  was  incorporated  under 
the  name  of  the  Foster  Brown  Com- 
pany, Limited. 


When  industry  goes  out  of  the  win- 
dow, poverty  breaks  down  the  door. 

If  the  side  lines  in  your  store  are  not 
selling  as  they  ought  to  sell,  perhaps 
you  have  failed  to  develop  sufficient  in- 
terest in  them  on  the  part  of  the  sales- 
people. 


A  Budget  of  News  About  New  War  Books 


The  British  Government,  through  H.M. 
Stationery  Office,  continues  its  valuable 
work  of  publishing  and  circulating  im- 
portant documents  relating  to  the  war. 
The  first  of  the  blue  books  containing 
the  naval  and  military  despatches,  com- 
plete list  of  honors,  etc.,  up  to  the  end 
of  November,  1914,  has  been  issued  at 
twopence,  and  other  parts  will  probably 
follow.  Very  shortly  the  report  of  the 
Commission  of  Enquiry  into  the  behavior 
of  the  Germans  in  Belgium  will  be  pub- 
lished at  a  nominal  price.  The  sale  of 
the  penny  blue  book  has  now  reached 
upwards  of  one  million  copies.  The 
white  paper  has  been  translated  into 
Dutch,  French,  German,  Portuguese, 
Russian,  Spanish,  Swedish,  Danish, 
Italian  and  Roumanian.  The  French 
yellow  book  has  had  an  extraordinary 
wide  sale  and  circulation,  and  it  is  now 
understood  that  the  Serbian  book,  which 
has  just  been  issued  in  Belgrade,  will 
shortly  be  translated  and  issued  by  the 
British  Government.  Certainly  this 
shows  that  the  British  Government  is  do- 
ing its  duty  in  spreading  valuable  in- 
formation all  over  the  world. 

Baden-Powell  as  a  Spy. 

"My  Adventures  as  a  Spy,"  by  Sir 
Robert  Baden-Powell,  is  a  book  just  out. 
Sir  Robert  says  that  he  had  found  it  dif- 
ficult in  peace  time  to  write  on  the  deli- 
cate subject  of  spies  and  spying,  but  now 
that,  the  war  is  in  progress  and  their 
methods  have  been  disclosed,  there  can 
be  no  harm  in  relating  some  of  his  own 
personal  experiences.  The  result  is  a 
volume  of  absorbing  interest,  relating 
his  exciting  adventures  in  pursuit  of 
plans  of  forts  in  Germany  and  elsewhere, 
and  other  information  for  official  use. 

With  the  number  of  war  books  and 
special  pamphlets  coming  from  the  Eng- 
lish press,  it  is  interesting  to  note  what 
United  States  books  on  the  same  sub- 
ject are  considered  of  sufficient  interest 
to  be  taken  over  by  English  publishers. 
Three  of  these  books  which  will  be 
brought  out  in  London  are:  "The 
Audacious  War,"  by  C.  W.  Barron; 
"Are  We  Ready?"  by  H.  D.  Wheeler; 
and  "The  Road  Toward  Peace,"  by  Dr. 
Charles  W.  Eliot.  To  ' '  Are  We  Ready  ? ' ' 
the  English  publishers  have  added  the 
sub-title,  "A  Study  of  the  Preparedness 
for  War  in  the  United  States  of 
America." 

Among  the  new  books  of  war  interest 
brought  out  this  year  are  "The  German 
War  Book,"  issued  by  the  great  general 
staff  of  the  German  Army,  translated  by 
J.  H.  Morgan;  "Modern  Warfare,"    by 


H.  S.  Williams,  and  ' '  The  Modern  Army 
in  Action,"  by  Major-General  John  F. 
O'Ryan  and  W.  W.  A.  Anderson. 

"The  War  Spirit  of  Germany,"  by 
Professor  George  M.  Wrong,  of  the  Uni- 
versity of  Toronto,  has  been  printed  in 
pamphlet  form. 

A  new  book  that  has  aroused  excep- 
tional interest  is  "America  and  the 
World  War,"  by  Theodore  Roosevelt. 

Book  Promotes  Recruiting. 
"War  Problems,"  by  J.  A.  Balfour 
Browne,  K.C.,  trenchantly  discusses  some 
of  the  problems  which  arise  out  of  the 
war;  condemns  any  talk  about  peace  at 
present;  drives  home  the  manifest  fact 
that  Germans  are  not  gentlemen ;  points 
out  that  German  plans  and  German 
policy  have  alike  failed ;  and  concludes 
with  some  vigorous  chapters  urging  the 
immediate  importance  of  active  and 
energetic  recruiting. 

Substantiates  Atrocity  Reports. 

The  "Official  Book  of  the  German 
Atrocities,  told  by  Victims  and  Eye- 
witnesses," gives  the  complete  verbatim 
report  of  the  Belgian,  French,  and  Rus- 
sian Commissions  of  Enquiry.  It  is  an 
authorized  edition  of  the  various  official 
reports,  and  it  is  the  only  volume  which 
brings  together  the  French,  Belgian  and 
Russian  reports.  Every  fact  mentioned 
has  been  authenticated  and  verified  by 
trained  observers,  and  is  published  on 
Government  authority. 

"Pierrot,  Dog  of  Belgium."  by  Walter 
Dyer,  is  a  book  of  the  "Beautiful  Joe" 
style  of  narrative  and  deals  interesting- 
ly "from  a  dog's  view-point"  of  the 
the  German  soldiers  in  Belgium. 

Belgium  in  War. 
In  "Belgium  in  War,"  J.  H.  White- 
house,  M.P.,  gives  a  record  of  personal 
experience  and  observation  in  travelling 
through  sections  of  Belgium  subsequent 
to  the  invasion.  "It  is  a  record,"  says 
D.  Lloyd  George,  who  contributes  to  the 
volume  an  introduction,  "which  enables 
the  reader  to  realize  in  part  what  the 
war  has  meant  for  Belgium,  for  her  chil- 
dren and  women  and  old  people,  as  well 
as  for  her  soldiers." 

•  A  book  of  astounding  revelations  is 
promised  in  "The  Berlin  Court  Under 
William  II,"  by  Count  Axel  Von 
Schwering,  which  is  to  appear  soon.  In 
it  we  are  told  the  reader  will  be  brought 
into  the  closest  intimacy  with  the  Im- 
perial family,  and  will  gain  an  insight 
into  the  intricacies  of  modern  domestic 
and  social  life  in  the  German  Empire. 
53 


Numerous  officials  and  personages  of 
high  place  in  Berlin  figure  in  this  book's 
pages,  their  personalities,  activities  and 
achievements  being  outlined  by  a  deft 
pen,  moved  by  a  crisp  and  perceptive 
intelligence. 

Reports  from  British  publishers  go  to 
show  the  eagerness  with  which  the  pub- 
lic is  informing  itself  on  the.  events 
leading  up  to  the  outbreak  of  the  war  a.s 
represented  by  diplomatic  communica- 
tions between  the  nations.  Over  one  mil- 
lion copies  of  the  penny  Blue  Book  have 
been  sold  in  Britain.  Over  ninety  thous- 
and copies  of  the  ninepenny  White  Paper 
have  been  sold.  This,  the  most  inter- 
esting document  of  all,  has  been  trans- 
lated into  Dutch,  French,  German,  Rus- 
sian, Portuguese.  Spanish'  and  Swedish. 
Translations  into  Italian  and  Roumanian 
are  under  way. 

"Modem  Warfare,"  by  Henry  Wil- 
liams, explains  military  terms  and  the 
methods  and  mechanics  of  modern  war- 
fare, being  designed  to  practically  help 
the  reader  of  magazines  and  newspapers 
in  following  the  course  of  the  war. 

Clare  Gerrold,  author  of  "The  Early 
Court  of  Queen  Victoria,"  has  produced 
an  interesting  book  in  his  story  of  "The 
Kaiser  and  His  Ancestors." 

"Short  Cuts  to  First  Aid"  is  a  book 
of  don'ts  and  simple  remedies,  compiled 
by  a  London  Metropolitan  Police  sur- 
geon. 

Franklin  T.  Ames  is  the  author  of 
two  new  boys'  stories  of  the  great 
European  war  entitled,  "Between  the 
Lines  in  Belgium"  and  "Between  the 
Lines  in  France."  Other  new  war  books 
include  "England  and  Germany,"  by 
General  von  Bernhardi;  "A  Dictionary 
of  Military  and  Naval  Terms,"  and 
Arthur  B.  Reeves'  book,  "The  War 
Terror. ' ' 

Queen  Alexandra's  Message. 

In  "The  Way  of  the  Red  Cross" 
Queen  Alexandra,  who  has  written  a 
prefatory  note,  takes  the  opportunity 
"to  thank  every  individual  nurse — one 
and  all — who  is  nursing  our  brave  wound- 
ed soldiers  and  sailors."  The  book  is  a 
whole-hearted  tribute  to  Red  Cross  work 
and  is  full  of  human  interest  and  appeal. 
[n  it,  tribute  is  paid  not  only  to  Red 
Cross  workers  at  the  front  and  to  those 
at  home  at  the  Red  Cross  headquarters, 
but  also  to  the  thousands  of  willing  and 
splendid  efficient  helpers  who  are  doing 
such  fine  nursing  and  hospital  work  in 
the  Voluntary  Aid  Department  Hospi- 
tals throughout  the  country.  All  profits 
from  the  sale  of  the  book  will  be  given 
to  the  Red  Cross. 


BOOKSELLER      AND      STATIONER 


Books  Received 

Still  Jim,  by  Honore  Willsie.  Toronto: 
-McClelland,  Goodchild  &  Stewart. 
Cloth,  $1.35. 

This  is  a  most  meritorious  new  book, 
which  is  being-  enthusiastically  received. 
It  is  a  more  ambitious  book  than  this 
author's  previous  novel,  "The  Heart 
of  the  Desert,"  and  is  vitally  interesting 
in  showing  the  big  possibilities  of  an 
engineer's  life.  While  at  bottom  a  novel 
to  be  read  eagerly  for  its  plot  alone, 
"Still  Jim"  contains  so  much  to  think 
about  and  talk  about  that  no  brief  de- 
scription suffices.  Through  the  career 
of  Jim  Manning,  engineer,  "maker  of 
trails,"  it  goes  a  long  way  toward  an- 
swering the  questions:  What  is  an  Am- 
erican? What  will  become  of  the  Am- 
erican people? 

Before  the  Gringo  Came.  Gertrude 
Atherton.  Toronto:  McClelland,  Good- 
child  &  Stewart.  Cloth,  $1.35. 
This  volume  presents  in  fiction  the  Cali- 
fornia of  the  splendid  colorful  days  un- 
der Spanish  rule.  "Before  the  Gringo 
Came"  comprises  Mrs.  Atherton 's  two 
long  stories,  "Rezanov"  and  •  "The 
Doomswoman. ' ' 

"Rezanov"  unfolds  the  stirring 
romance  of  the  great  Russian  adven- 
turer who  dreamed  of  an  empire  on  the 
Pacific.  The  daughter  of  the  Spanisli 
governor  was  only  a  means  to  further 
his  ambitions  till  love  caught  them  both 
and  sent  him  on  the  long  journey  half 
across  the  world  that  was  to  win  her  to 
him  across  all  the  barriers  of  race  and 
creed. 

Living,  breathing,  passionate  is  the 
story  of  the  beautiful  Chonita,  known 
'as  "The  Doomswoman,"  and  her  love 
for  Diego  of  a  rival  house.  In  her 
struggle-  of  love  and  intellect  against 
pride  and  tradition  is  typified  the 
metamorphosis  of  California  from  Latin 
to  American  ideals. 

The    Return    of    Tarzan,    by    Edgar    R. 
Burroughs.         Toronto:       McClelland, 
Goodchild   &   Stewart.     Cloth,   $1.30. 
"The  Return  of  Tarzan"  is  a  blithe- 
some   event   to    lovers   of    unadulterated 
adventure.     In    this    sequel   Edgar   Rice 
Burroughs  keeps -his  gait  with  "Tarzan 
of  the  Apes,"  that  amazing  tale  of  an 
English   babe   abducted  by   gorillas  and 
developed      into    a    herculean    ruler    of 
hairy   African  tribes. 

Love  Letters  to  a  Soldier,  by  May  Ad- 

dington.     London:  T.  Werner  Laurie. 

Paper,  Is. 
Who    Caused    the    War?       By    Edward 

Kylie.      Toronto :     Oxford    University 

Press.    Paper,  10c. 

This  is  a  study  of  the  diplomatic  nego- 
tiations leading  to  the  war.  The  author 
is  Associate  Professor  of  History  in  the 
"University  of  Toronto. 


The  World  Crisis  and  the  Way  to  Peace. 

By    E.    Ellsworth    Shumaker,      Ph.D. 

New  York:  Putnam's.     Cloth,  75c. 

This  book  is  dedicated  by  the  author 
as  follows:  Great  President  of  a  Great 
People:  Leading  Republic  of  the  World: 
Neutral  Nations  in  all  the  Earth :  Church 
of  God  Everywhere:  Noble  Men  in  all 
Lands:  Mothers  of  the  World,  and 
Lovers  of  Peace  Among  the  Nations  at 
War:  Yours  is  the  august  Opportunity, 
and  yours  is  the  solemn  Responsibility 
in  the  gTavest  Crisis  that  ever  has  over- 
taken the  affairs  of  men ! 

The  Law  of  the  Carrier  of  Goods.  Ralph 
Merriam,  Chicago:  LaSalle  Extension 
University.     Cloth. 

This  treatise  is  intended  to  supply  the 
reader  with  a  knowledge  of  the  element- 
ary principles  of  the  law  of  carriers  of 
goods,  and  to  furnish  him  training  in 
the  analysis  and  application  of  the  deci- 


MARGARET    WIDDEMER, 
Author  of  "The  Rose  Garden   Husband." 

sions  of  the  courts.  It  is  not  designed 
to  cover  in  detail  the  almost  limitless 
legal  points  growing  out  of  the  subject 
treated.  It  is  believed,  however,  that  it 
will  enable  the  reader  so  to  grasp  the 
essentials  of  the  subject  as  to  equip  him 
for  investigating  the  particular  ques- 
tions which  may  arise  in  his  business  or 
profession. 

Little  Comrade.      Burton  E.   Stevenson. 

Toronto:     McClelland,     Goodchild     & 

Stewart.     Cloth,  $1.20. 

A  young  American  surgeon  leaving  the 
Congress  of  Surgeons  at  Vienna  finds 
himself  caught  in  the  net  of  suspicion 
incident  to  German  mobilization.  At  the 
Belgium  border  the  situation  is  as  "tick- 
lish" as  can  well' be  imagined.  How  his 
"little  comrade"  joins  him  and  how 
they  are  caught  in  the  maelstrom  of  the 
Belgium  campaign  furnishes  the  setting 
54 


of   a    remarkably    stirring   story,   with    a 
strong,  "love  interest." 

Felix  Tells  It.      Lucy  Pratt.      Toronto: 

McClelland,     Goodchild     &     Stewart. 

Cloth,  $1.25. 

Ten-year-old  Felix,  in  reference  to 
what  he  tells  in  this  book,  says:  "I  have 
told  things  about  mothers  and  fathers 
just  the  way  they  are  anyway.  Maybe 
they  won't  like  it,  but  it  is  too  late  to 
change  now.  That  is  the  worst  of  it.  I 
don't  know  whether  you  better  read  it 
or  not." 
Fanny's   First    Play.       Bernard    Shaw. 

London :  Constable.    Paper,  Is.  6d. 

This  play  was  first  produced  at  the 
Little  Theatre  in  the  Adelphi,  London, 
on  the  afternoon  of  April  19th,  1911. 

Sir  John  French.  An  authentic  bio- 
graphy, by  Cecil  Chisholm,  M.A.  To- 
ronto: McClelland,  Goodchild  & 
Stewart.     Cloth. 

This  timely  book  has  an  introduction 
by  Field-Marshal  Sir  Evelyn  Wood, 
which  is  a  marked  tribute  to  the  mili- 
tary genius  of  Field-Marshal  Sir  John 
French.  The  tracing  of  the  career  of 
this  great  soldier  from  his  early  days, 
first  in  the  navy,  subsequently  with  the 
19th  Hussars;  through  the  Nile  expedi- 
tion; service  in  India,  and  his  remark- 
able rise  and  great  feats  in  the  South 
African  war;  his  subsequent  rise  to  the 
head  of  the  army,  and  such  thrilling 
tales  as  the  magnificent  retreat  from 
Mons  in  the  present  war,  make  interest- 
ing reading  indeed,  and  make  this  a  vol- 
ume that  can  be  depended  upon  to  make 
a  wide  appeal. 

"Myriam  and  the  Mystic  Brother- 
hood," by  Maude  Lesseuer  Howard: 
Occult  Publishing  Co.,  Elkhart,  Indiana. 
Net,  $1.25. 

This  is  the  first  of  a  series  of  publi- 
cations by  this  company  along  mystical 
lines  written  in  the  form  of  fiction,  with 
the  aim  to  impart  some  of  the  more  im- 
portant occult  teachings,  especially  those 
relative  to  the  powers  latent  in  man  and 
the  great  laws  of  Karma  and  Reincarna- 
tion. It  is  a  book  which  will  appeal  to 
everybody  in  any  way  interested  in 
psychical  research,  theosophy  and  spirit- 
ual thought,  and  the  author  is  to  be  con- 
gratulated in  the  manner  which  "Myri- 
am and  the  Mystic  Brotherhood"  fulfils 
its  mission. 
The  German  War  Book.     Translated  by 

J.    II.    Morgan.      Toronto:    McClelland 

Goodchild  and  Stewart.     Cloth. 

This  book  is  a  translation  of  "The 
Usages  of  War  on  Land,"  as  issued  by 
the  general  staff  of  the  German  Army. 
It  is  an  official  and  amazingly  cynical 
war  book  and  lays  down  the  rules  to  be 
followed  by  German  officers  in  the  con- 
duct of  war  in  the  field  in  matters  such 
as  forced  levies,  hostages,  neutrals,  non- 
c  inbatants,  etc. 


BOOKSELLER     AND      STATIONER 


A  Good  Old-Fashioned  Love  Story 

CONTRARY 
MARY 

By  TEMPLE  BAILEY 


Was  she  reallv 


TEMPLE  BAILEY 


'Contrary  Mary"?  Or  did  she  only 
appear  so  to  her  family  and  a  cer- 
tain rich  young  man?  To  them 
it  was  strange  that  Mary  Ballard  twice  refused  a  life  of  ease 
in  favor  of  work  and  independence.  But  when  Roger  Poole 
came  to  the  Tower  Rooms  —  well,  of  course,  another  story 
began  there. 

Although  "Contrary  Mary"  is  just  out  it  is  the  talk  of  book 
lovers.  Jacket  and  frontispiece  in  colors  by  Philip  Boileau. 
Other  illustrations. 


THREE  LEADERS  IN  FICTION 


The  Sword  of  Youth 

By   James   Lane   Allen. 

All  of  the  atmospheric  charm,  the 
originality,  and  picturesque  realism 
that  distinguish  his  best  Kentucky 
fiction. 

Cloth,  illustrated,  $1.25. 


A  Siren  of  the  Snows 

By  Stanley  Shaw. 

How  an  alert  young  Secret  Service 
man,  torn  between  love  and  duty, 
helped  to  thwart  a  conspiracy  of 
international  importance.  Most  of 
the  story  is  laid  in  the  Canadian 
North  Country. 

Cloth,  illustrated,  $1.25. 


The  Flying  U's  Last  Stand 

By  B.  M.  Bower. 
"Chip  of  the  Flying  U,"  B.  M. 
Bower's  greatest  success,  is  once 
more  to  the  fore,  and  his  many 
friends  will  no  doubt  be  glad  of 
the  opportunity  afforded  them  to 
once  more  share  with  him  his 
troubles  and  triumphs. 

Cloth,  illustrated,  $1.25. 


THREE  IMPORTANT  WAR  BOOKS 


With  the  Allies 

By  Richard  Harding  Davis. 

Illustrated  with  actual  photographs 
of  the  fighting  in  Flanders. 

$1.00. 


The  Anglo-German  Problem 

By  Charles  Sarolea. 


better     or     more    important 
on    the     question     has    been 


"No 

book 

written  for  many  years." — C.   K. 

Chesterton.     "A   book   of   absorb 

ing    interest." — Spectator. 

50  cents. 


Pan- Americanism 

By  Roland  C.  Usher. 

A  brilliant  study  of  Pan-American- 
ism, in  which  Mr.  Usher  endeavors 
to  show  the  inevitable  result  of 
the  war,  and  the  part  that  the 
American  nation  will  play  towards 
the  victors  of  the  Great  European 
War. 

$2.00. 


COPP,  CLARK  CO.,  LIMITED,  TORONTO 


55 


BOOKSELLER      AND      STATIONER 


On  Sunsets  Highways.     By  Thomas  D. 

Murphy.      Boston :       Page    Co.    Cloth, 

boxed  $3  net. 

This;  is  a  hook'  of  motor  rambles  in 
California.  It  lias  fifty-six  illustrations 
from  special  photographs,  sixteen  of 
t 'i cm  in  full  color.  There  is  also  the 
State  Road  Map  of  the  Automobile 
Club  of  Southern  California. 


The  Autobiography  of  a  Happy  Woman. 

Anonymous.     Toronto:  Langton.  Cloth 

$150  net. 

The  publishers  are  pledged  not  to  re- 
veal the  identity  of  the  author  of  this 
xemarkable  book.  For  reasons  which 
will  be  obvious  to  any  reader  the  author 
has  made  this  a  condition  of  publication. 
But  it  is  a  fact  that  the  author  is  a 
woman  well  known  as  a  writer  and 
worker,  and  the  book  is  the  storv  of  her 
life. 

It  is  a  most  vital  and  interesting 
book.  A  life  story,  not  a  love  story. 
The  straightforward  history  of  a  wo- 
man's life,  full  of  sympathy  and  inspira- 
tion. 

It  is  not  a  wild  cry  for  the  "Living 
Wage:"  it  has  nothing  to  do  with  un- 
healthy sex  problems:  it  is  not  an  argu- 
ment for  or  against  woman  suffrage  or 
feminism — but  it  is* the  actual  relation 
of  one  woman's  successes  and  failures, 
witli  a  sane  deduction  for  other  women. 

Ashton  Kirk,  Special  Detective,  by  John 
T.    Mclntyre.  •  Toronto:     McClelland, 
Goodchild  &   Stewart.    Cloth.  $1.25. 
Bat    Scanlon,  two   handed  fighter  and 
trainer,    is    worried.     He    visits    an    old 
friend    in    his    big    country    house,    and 
runs  into  some  queer  things  he  cannot  ex- 
plain— the  thunder  that  rumbles  over  the 
hills  when  skies  are  clear,  the  sword  of 
the  Hohenlohes,  the  harp  that  is  played 
without    sound,    enemies   without    and    a 
traitor  within    the   house.    Bat   calls   on 
Ashton   Kirk,   and   the   special   detective 
comes  to  grapple   with  the  terror. 

Ashton  Kirk,  who  has  solved  so  many 
mysteries,    is   himself     something     of  a 


problem.  Although  young,  wealthy,  and 
of  high  social  position,  he  spends  his  time 
investigating  puzzles  that  have  baffled 
other  men.  The  reader  will  find  the  zest 
of  adventure  and  danger  in  the  exploits 
of  Ashton  Kirk. 

The  Holy  War,  "Made  in  Germany," 
by  Dr.  C.  Snouck  Hurgronje.  New 
York:  Putnam.  Cloth,  75c. 
This  volume  deals  with  an  interesting 
phase  of  the  present  European  war, 
namely,  the  proclamation  of  a  "Holv 
War"  by  the  Sheik-ul-taam.  The 
author  of  the  book  is  one  of  the  few 
Europeans  who  have  had  personal  ex- 
perience in  that  part  of  Arabia  consid- 
ered by  Mohammedans  to  .be  sacred  and 
exclusive.  He  is  Professor  of  the  Arabic 
Language  in  the  University  of  Leyden, 
Holland,  and  Councillor  to  the  Dutch 
Ministry  of  the  Colonies. 

The    Flying    U's    Last    Stand.      B.  M. 

Bower.     Toronto:    Copp.      Clark      Co. 

Cloth,  $1.30. 

The  Flying  U  Ranch  was  forced  to  its 
last  stand  when  Florence  Grace  Hallman 
sent  a  company  of  school  teachers  and 
farmers  to  take  up  claims  on  its  grazing 
range.  She  miscalculated  the  character 
of  Andy  Green  and  tried  to  engage  him 
to  soothe  anxious  settlers  inquiring  about 
subsoils  and  water,  instead  of  which 
Andy  and  the  other  boys  in  the  Happy 
Family  put  in  their  claims  first  so  as  to 
surround    the  ranch. 

Their  efforts  to  graze  their  cattle  and 
keep  off  claim-jumpers  hired  by  Florence 
Grace  furnish  many  lively  pages,  while 
the  escapades  of  the  "Kid,"  a  boy  of  six 
whose  vocabulary  and  ideas  are  the  re- 
sult of  his  days  with  the  men  on  his 
father's  ranch,  assist  in  complicating 
matters.  The  story  is  alive  with  the 
vigorous  and  breezy  atmosphere  of  the 
fast-eha.nging  ranch  country  of  Mon- 
tana. 

The  Guns  of  Europe  by  Joseph  Alt- 
sheler.  Toronto:  Copp.  Clark  Co. 
Cloth,  $1.30. 

A  novel  of  the  European  war.  The 
story  of  a  young  American  in  Europe 
during  the  present  gigantic  struggle. 
Enable  to  leave  for  America  he  enlists 
in  a  company  to  ficrht  with  the  Allies 
where  he  sees  active  service  from  the 
beginning.  A  terrific  air  battle  takes 
place  in  which  two  German  Tanbes  near- 
ly succeed  in  gaining  a  victory  amid  a 
rain  of  bombs.  The  story  closes  with  the 
fierce  fighting  which  preceded  the  re- 
treat of  the  Germans  from  Paris.  Both 
the  story  and  the  illustrations  are  his- 
torically accurate  in   everv  particular. 

A  Siren  of  the^Snows.     Stanley   Shaw. 

Toronto:  Copp'.  Clark  Co.  Cloth,  $1.30. 

The  United  States  Secret  Service 
never  had  a  more  puzzling  mystery  to 
56 


solve  than  Case  BM432,  and  it  was  a 
strange  clew  that  caused  one  of  the 
youngest  officers  of  the  service,  Alan 
Jensen,  to  hasten  to  Little  Babos  Camp 
in  the  Province  of  Quebec  and  "await  a 
messenger  from  the  North."  In  the 
isolated  camp  of  St.  Peter,  a  blind 
habitant,  he  encountered,  in  the  pursuit 
of  his  duties,  an  ill-assorted  company 
which  included  Kerry  Mallabee,  a  most 
alluring  specimen  of  young  womanhood. 
The  young  American's  surprise  that  so 
charming  a  girl  should  be  concerned  in 
what  was  apparently  a  meeting  place  for 
counterfeiters,  changed  to  amazement 
when  the  suspicion  grew  upon  him  that 
she  was  concerned  in  a  stupendous  plot 
which  threatened  the  very  independence 
of  the  United  States.  How  this  alert 
young  Secret  Service  man.  torn  between 
love  and  duty,  helped  to  thwart  a  colos- 
sal conspiracy  of  international  import- 
ance that  involved  an  ex-premier  of  Can- 
ada and  a  disgruntled  United  States  mil- 
lionaire  is   unfolded  in   this  novel. 

Pep.        Col.   Win.   C.  Hunter.      Toronto: 
Copp,  Clark  Co.  Cloth,  $1.00. 

This  is  a  remarkable  volume  which 
lives  up  to  its  name  in  the  spirited 
nature  of  its  contents.  It  is  a  book  that 
gets  away  from  the  beaten  track  and 
one  wlvich  by-  its  very  nature  can  be 
made  the  basis  of  individual  appeal  that 
will  readily  enable  booksellers  to  get 
keen  attention  and  widespread  notice 
for  it.  It  outlines  in  an  interesting, 
matter    a    general    scheme    for    eommon- 


COL.    HU.NTEK 

Author   of   "Pep." 

sense  action  that  if  followed  out  will 
prove  of  the  utmost  benefit  to  the  read- 
er, promoting,  to  borrow  the  words  of 
the  sub-title:  "Poise,  Efficiency  and 
Peace."  Incidentally7  it.  takes  a  rap  now 
and  again  to  some  long  established 
dogmas  and  theories  that  seem  to  be 
losing  their  grip  in   the  present  age. 


BOOKSELLER      AND      STATIONER 


pW//V/W,W>/W^^^^^ 


Travel 

Ready 


Remarkable 
Disclosures 

April  18 


Horse 
Manage- 
ment 

Ready 

British 
Battles 

Ready 


The  House  of  Cassell 

Spring  Announcements 


Sociology 

Ready 


Through  Central  Africa  from  East  to  West 

by  CHERRY  KEARTON  and  JAMES  BARNES. 

A  travel  book  with  unique  illustrations.  Mr.  Cherry  Kearton  has  a  world-wide 
reputation  as  the  most  daring  and  original  of  nature  photographers.  Mr.  Barnes 
is  a  journalist  of  repute — a  traveller  in  wild  parts  of  the  world.  He  tells  the 
story  in  a  way  that  makes  the  book  the  most  interesting  travel  volume  of  recent 
years.      With  160  Striking  Illustrations  from  Photographs   op  Cherry  Kearton. 

The  Berlin  Court  under  William  II. 

by  COUNT  AXEL  VON  SCHWERING. 

Written  by  a  German  Court-intimate  whose  knowledge- of  people  and  matters  is 
remarkable,  whose  repugnance  to  the  methods  of  the  Kaiser  and  his  party  is 
frankly  expressed  and  who  provides  some  remarkable  disclosures. 

Modern  Horse  Management 

by  REGINALD  S.  TIMMIS  (Royal  Canadian  Dragoons.) 

Lieutenant  Reginald  S.  Timmis,  who  is  now  serving  with  the  British  Expedition- 
ary Force  in  Flanders,  comes  peculiarly  equipped  to  the  task  of  presenting  a 
thoroughly  comprehensive  book  upon  his  special  subject.  So  complete,  indeed, 
is  the  volume  that  it  might  well   be  entitled   "The   Encyclopaedia   of   the   Horse." 

British  Battles  on  Land  and  Sea 

Edited  by  FIELD-MARSHAL  SIR  EVELYN  WOOD,  V.C.,  CM., 
G.C.B.,  G.C.M.G.,  D.C.L. 

This  is  absolutely  the  most  authoritative  account  that  has  ever  been  attempted 
of  the  deeds  which  have  created  the  vast  British  Empire.  It  is  edited  on  an 
original  plan  by  one  of  our  greatest  living  soldiers,  who,  in  addition  to  contribut- 
ing personally  some  100,000  words  to  the  work,  has  read  and  revised  every  line 
of  the  text,  written  by  a  score  of  experts,  including  famous  war  correspondents 
mid  officers  of  high  military  rank.  To  ensure  absolute  accuracy,  Sir  Evelyn 
Wood  has  also  passed  through  his  hands  every  one  of  the  hundreds  of  pictures 
by  celebrated  artists. 


The  Conquering  Jew 

by  JOHN  FOSTER  FRASER. 


Mr.  Foster  Fraser  has  studied  the  position  of  the  Jew  in  every  quarter  of  the 
globe.  He  has  pondered  on  the  vitality  of  this  curious  nation,  on  its  adaptability 
to  various  circumstances,  on  its  ability,  its  virility.     In  his  book  he  records  the 


result   of  his  observations 


NOVELS  BY  NOVELISTS  WHO  COUNT 


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MAX  PEMBERTON 
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FLORENCE  WARDEN 
HUBERT  WALES 
DORIS  EGERTON  JONES 
Mrs.  G.  de  HORNE  VAIZEY 
JOSEPH  HOCKING 


The  Great  White  Army  $1.25 

(2nd  Edition)     Charity  Corner  $1.25 

Cross  Fires  $1.25 

The  Thirty  Days  $1.25 

Time  0'  Day  $1.25 

What  a  Man  Wills  $1.25 

The  Day  of  Judgment  $1.25 


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57 


Ontario  Library  Association  Annual  Meeting 

Postering  Nationality  Through  Literature  One  of  the  Great  Problems  Confronting  the  Public 

Library. 


OVER  175  delegates  amended,  the 
annual  meeting  of  the  Ontario 
Library  Association  in  Toronto 
on  April  5th  and  6th.  At  the  opening 
session  the  president,  W.  0.  Carson, 
chief  librarian  of  the  London,  Ont., 
Libraries,  in  his  address,  said  that  Can- 
ada was  close  to  a  turning  .point  in  its 
history,  "and  we  must  come  into  closer 
union  with  the  Empire  or  drift  towards 
national  independence,  which,  in  my 
mind,  would  result  ultimately  in  Canada 
becoming  part  of  a  great  North  Ameri- 
can federation.  As  to  which  course  the 
Canadian  people  would  prefer  there  can 
be  no  doubt.  In  this  connection  public 
libraries  have  a  duty  to  perform :  to  fur- 
nish the  people  with  the  best  literature, 
that  may  be  helpful  to  them  in  studying 
the  great  problems  with  which  they  will 
be  confronted  and  thus  assist  in  forming 
an  intelligent  public  opinion. ' ' 

Society,  he  said,  was  not  classified  ac- 
cording to  intelligence  ,and  the  libraries 
were  bureaus  of  information  and  were 
promoting  vocational  education  and  en- 
couraging good  reading. 

Mr.  Carson  read  a  letter  from  Andrew 
Carnegie,  which  stated  in  part: 

"One  great  value  of  the  public  lib- 
rary as  a  social  force  is  its  position  as 
one  of  the  most  important  educational 
agencies  of  the  community.  For  cen- 
turies the  library  has  ranked  high  as  a 
preserver  of  the  written  word.  In  the 
last  generation  it  has  added  to  that 
function  the  aggressive  and  helpful  of- 
fice  of  message-bearer,  carrying  books 
to  the  homes  of  the  people,  to  their 
schools,  to  their  work-a-day  world,  and 
to  their  playgrounds." 

Miss  Mary  Saxe,  librarian  of  West- 
mount,  Quebec,  delivered  a  strong  ap- 
ical for  the  support  of  Canadian 
authors  by  the  Canadian  people. 

Peter  McArthur,  'the  author-farmer, 
was  the  speaker  at  the  Monday  evening 
session.  His  subject  was  "Canadian 
Country  Folk  and  Rural  Libraries. "  He 
said  in  part: 

"The  country  -libraries  are  languish- 
ing because  people  have  all  the  books 
thev  require.  It  is  possible  some  lib- 
raries do  a  lot  of  unnecessary  worrying 
about  the  reading  of  the  people.  It  may 
be  as  useless  as  carrying  coals  to  New- 
castle or  Toryism   to   Toronto." 

Incidentally  talking  about  the  farm- 
ers. Mr.  McArthur  said  they  were  get- 
ting hostile  to  all  "uplift  movements." 
When  a  man  had  some  watered  stock  to 
sell  he  said  "Educate  the  farmer."  He 
spoke  a  word  of  comfort  to  those  who 
were     worrying     over     trashy     reading. 


There  was  probably  more  of  it  than 
ever,  but  at  the  same  time  there  was 
never  such  a  demand  for  good  books. 
Many  people,  however,  had  turned  their 
accomplishment  of  reading  into  bad 
habits.  A  companionable  librarian  was 
just  as  important  as  a  good  library. 

"Culture  can  be  achieved  in  other 
ways  than  in  reading  literature,  al- 
though a  good  book  is  always  a  helping. 
The  delights  of  pure  literature  must  al- 
ways remain  with  a  few.  It  can't  be 
thrust  on  anybody." 

Mr.  McArthur  scored  some  readers 
for  keeping  the  authors  so  much  aloof. 
' "  Some  people  are  so  reverent  towards 
ureal  literature  that  when  they  open  a 
book  they  close  their  minds."  The  best 
read  man  lie  had  ever  known  was  a 
farmer  who  had  never  been  beyond  the 
county  boundaries,  but  who  lived  with 
the  great  authors,  making  them  his 
companions  in  his  daily  work. 

He  also  had  a  few  words  to  say  about 
card  index  systems.  He  had  no  doubt 
that  even  if  no  books  had  been  written 
about  boots — everything  about  them 
from  the  winged  sandals  of  Mercury  to 
the  scandals  at  Ottawa  could  be  found 
by  the  card  index.  He  took  a  plunge  in 
fancy  for  a  few  minutes,  telling  how  a 
genius  might  be  devised  for  writing- 
books  in  the  future  through  the  card 
index  system — "a  man  who  would- think 
with  libraries  and  not  alone  with  his 
own  brain." 

The  big  prize  fight  at  Havana  had 
loomed  large  in  the  day's  news,  and 
at  one  place  he  had  heard  nothing  but 
talk  of  this  fight.  Such  "intellectual 
aloofness"   was  beyond  him,  he  said. 

Miss  A.  Cartwright,  of  Dovercourt 
Children's  Library,  Toronto,  gave  a 
paper  on  Canadian  historical  literature 
which  could  be  made  best  available  for 
children.  She  made  suggestions  for  new 
books  based  on  Canadian  history.  The 
market  for  children's  books  in  Canada 
is  the  largest  book  market  in  the  coun- 
try. To  develop  Canadian  nationality 
it  was  necessary  to  provide  children 
readable  books  in  which  Canada  and 
Canadian  history  form  the  theme. 

Rnral  libraries  formed  the  general 
subject  of  discussion  at  a  "round 
table"  gathering  of  the  libraries  from 
country   towns   and   villages. 

The  following  officers  were  elected : — 
President,  David  Williams,  Collingwood; 
nr-t  vice-president.  George  H.  Locke.  M. 
A..  Toronto:  second  vir-e-nresident,  Miss 
M.  J.  L.  Black,  F*irt  William;  secretary- 
treasurer,  E.  A.  Hardy,  B.A.,  D.Paed., 
Toronto;  Councillors — H.  J.  Clarke,  B. 
58 


A.,  Belleville;  1).  M.  Grant,  B.  A., 
Sarnia;  W.  J.  Sykes,  B.A.,  Ottawa;  F. 
P.  Gavin.  B.A.,  Windsor;  W.  H.  Murch, 
St.  Thomas;  Technical  Committee,  D.  M. 
Grant,  G.  H.  Locke,  E.  A.  Hardy,  Miss 
M.  B.  Dunham  and  W.  A.  Carson. 

The  new  president  is  the  editor  of  the 
Collins-wood   Bulletin. 


A    LIBRARIAN'S    VIEW. 

Adapting  itself  to  the  people  which 
it  serves,  and  teaching  by  suggestion  and 
through  natural  channels  instead  of 
"telling,"  is  the  keynote  of  the  pheno- 
menal success  of  the  public  libraries  of 
Toronto,  according  to  Chief  Librarian 
Geo.  H.  Locke,  who  addressed  a  meeting 
at  the  Bureau  of  Municipal  Research. 
Toronto,  in  March. 

"It  is  the  only  place  where  a  boy  of 
fourteen  who  has  left  school  can  get  an 
education  in  Toronto,"  said  the  Chief 
Librarian.  "We  have  few  night  schools, 
and  they  are  not  well  organized  and 
won't  be  for  some  time.  The  public 
library  is  a  university  for  the  people, 
not  a  college."  He  pointed  out  that  it 
was  also  a  recreation  place,  and  he  did 
not  depreciate  the  circulation  of  fiction. 
"As  long  as  human  nature  is  what  it  is 
books  that  'teach'  will  not  be  popular," 
he  declared.  The  library  was  absolutely 
n  democratic  institution.  Nine-tenths  of 
the  people  who  can't  afford  to  buy  books 
were  put  on  a  level  with  the  other  tenth 
who  could,  but  didn't,  with  the  conse- 
quence that  the  nine-tenths  prevailed. 

In  one  library  with  1.600  children's 
books  there  was  a  circulation  now  of  42.- 
000.  The  building?  w^re  made  as  attrac- 
tive as  possible,  but  there  was  no  effort 
to  go  out  in  the  by-ways  and  compel 
people  to  come  in.  One  thing  that  was 
being  done  was  the  closing  of  Sunday 
school  libraries  and  moving  picture 
shows. 

Referrins'  to  the  J.  Ross  Robertson 
Historical  Collection.  Mr.  Locke  brought 
visitors  from  t'.ie  United  States  and 
across  the  ocean  to  see  it.  No  books  on 
Canada  could  be  adequately  written  and 
illustrated  without  reference  to  this 
wonderful  material. 


ADDITIONAL  PARTICULARS 
ABOUT  ANY  BOOK  MENTIONED 
IN  THESE  COLUMNS  UPON  RE- 
QUEST TO  BOOKSELLER  AND 
STATIONER 'S  SERVICE  DE- 
PARTMENT. 


BOOKSELLER   AND   STATIONER 


THE  TWO  OUTSTANDING 
NOVELS  OF  THE  SEASON 


The  Keeper  of 


the  Door 


By  E.  M.  DELL, 

Author  of  "The  Way  of  an  Eagle,"  ''The 
Rocks  of  Yalpre/'  etc.  Cloth,  600 
pages,  -$1.25. 

The  scene  of  "The  Keeper  of  the  Door"  is 
laid  partly  in  England  and  partly  in  the 
India  that  E.  M.  Dell  knows  so  thor- 
oughly. This  is  undoubtedly  the  best  of 
the  author's  remarkably   popular  novels. 


The  Man  of  Iron 


By  RICHARD  DEHAN, 

Author  of  "The  Dop  Doctor,"  "Between 
Two  Thieves,"  etc.  Cloth,  815  pages, 
$1.25  net. 

An  historical  novel  of  rare  dignity  and 
value  *  *  *  The  author's  most  import- 
ant task  in  writing. — "New  York  World. 

Without  joining  the  excited  ranks  of 
the  war  writers,  Richard  Dehan  has  writ- 
ten a  prophecy  of  to-day's  war  in  her  story 
of  Bismarck  and  the  war  of  1870  *  *  * 
The  vigor  and  boldness  of  her  writing — 
her  gift  for  painting  the  most  insignifi- 
cant character  with  dashing  strokes  that 
leave  it  forever  in  our  memory;  her  in- 
stinct for  vivifying  a  whole  episode  in  one 
sentence ;  and  her  truly  unsurpassed  ability 
for  reconstructing  history  with  every  detail 
strikingly  visualized  *  *  *  This  is  the 
Bismarck  of  history,  but  how  much  more 
alive ! — Boston  Transcript. 

S.  B.  Gundy     -     Toronto 

Publisher  in  Canada  for  Humphrey  Milford. 


NELSON'S 

HISTORY  OF 
THE  WAR 


By  JOHN  BUCHAN 

WITH  A  PREFACE  BY  THE 
EARL  OF  ROSEBERY,  K.G. 

In  Monthly   Cloth    Bound    Volumes 
Each  35  Cents 

First  large  impression  sold  out. 
Second  large  impression  now  ready. 

Already  published : — 

Volume  1.  Beginning  of  the  War  to  the  fall 
of  Namur;  23  maps  and  plans. 

Volume  2.  The  Battle  of  Mons  to  the  Ger- 
man retreat  to  the  Aisne. 

Ready  shortly : — 

Volume  3.  The   Battle   of   the   Aisne   to   the 
fall  of  Antwerp;  23  maps  and  plans. 

Volume  4.  To    the    Battle    of    the    Falkland 
Isles. 

A  CLOTH  BOUND  VOLUME  EACH 
MONTH. 

Booksellers  may  have  an  attractive  show- 
card  printed  in  two  colors,  a  supply  of 
prospectuses  with  order  forms,  and  extracts 
from  the  leading  reviews. 

The  Children's  Story  of 
The  War 

TOLD  BY 

SIR  EDWARD  PARROTT,  M.A.,  LL.D. 
Fully  Illustrated  Monthly  Parts,  12c.  Postpaid 

Second  impression  of  No.  1  now  ready.  No.  .'i 
was  sold  out  on  day  of  publication,  and  the 
publishers  regret  that  many  orders  arriving  im- 
mediately afterwards  cannot  be  filled  until  the 
book  is  reprinted.  It  is  expected  to  be  ready 
again  about  April  27. 

No.  4  will  be  published  early  in  May;  orders 
should  lie  placed  at  once. 

Thomas  Nelson  &  Sons 


95  King  Street  East 


Londc 


Edinburgh 


Toronto 

New  York 


One   of   England's  New  Novelists 

Something  About  W.  L.  George,  Who  Belongs  to  the  H.  G.  Wells  School  of  Writers. 


WL.  GEORGE,  whose  likeness  is 
reproduced  here,  is  one  of  the 
younger  group  of  English 
authors,  and  is  known  as  a  follower 
of  H.  G.  Wells.  His  best  known  books 
coming  before  "The  Second  Blooming." 
just  issued,  are  "''A  Bed  of  Roses"  and 
"The  Making  of  An  Englishman." 

W.  L.  George  was  born  in  1882  in 
Paris,  of  English  stock,  but  he  was 
brought  up  in  France  and  served  in  the 
French  army.  After  more  or  less  success- 
ful experiences  in  engineering,  law,  an- 
alytical chemistry,  the  army  and  busi- 
ness, he  scored  a  success  in  literature, 
his  first  novel, -"A  Bed  of  Roses,"  sell- 
in-  to  the  extent  of  42,000  copies,  not 
too  bad  for  a  first  novel.  Here  is  some- 
thing- about  this  author's  new  novel  in 
his  own  words: 

"Broadly  speaking,  in  "The  Second 
Blooming"  I  am  attacking  a  feminist 
problem,  namely,  that  of  all  the  well-to- 
do  women  when  married  and  unrelieved 
by  divorce,  which  I  hold  to  be  one  of  the 
best  customs  of  your  country.  I  incline 
to  think  that  much  of  the  bright  clarity 
of  the  American  mind,  its  urgency,  its 
energy,  its  young  curiosity,  its  courage. 
all  the  things  which  prevent  it  from  sink- 
in-  into  the  rather  stupid  dignity  of 
England,  and  maintain  it  vital,  are  due 
to  the  facility  with  which  alliances  are 
made  and  dissolved.  But  T  must  not 
wander  off  on  this  divorce  question,  even 
though  it  be  one  of  the  elementals  of  the 
marriage  problem,  a  sort  of  insurance 
against  error,  for  my  book  is  not  con- 
cerned with  divorce ;  it  is  concerned  with 
marriage,  and  if  I  were  my  own  pub- 
lisher T  think  I  should  advertise  it  as: 
'For  Every  Married  Woman,'  for,  in 
England  at  least,  it  is  the  tragedy  of  al- 
most every  married  woman  of  the  well- 
to-do  classes. 

"I  do  not  put  forward  remedies  because 
it  is  not  the  business  of  one  who  has  the 
slightest'  claims  of  art  to  put  forth 
remedies;  I  show  you  these  three  married 
sisters  as  unhappy,  and  I  ask  my  read- 
ers to  collaborate,  with  me  in  finding  a 
cure.  The  cure  will  come.  I  am  very 
hopeful  of  the  growing  goodwill  in  the 
soul  of  man;  nowadays  1  generally  find 
myself  against  man  and  for  woman;  T 
should  be  with  women  if  there  was  a  sex 
war.  Strictly  there  is  a  sex  war,  for 
legislation  is  more  and  more  directed 
towards  differentiation  in  sex.  It  is  de- 
plorable, but  it  is  necessary  because  for  a 
very  lon°-  time  man  has  been  in  a  super- 
ior position  and  it  has  done  him  a  great 
deal  of  harm;  by  being  the  master  of 
Avoman    lie    has    become  conceited,  arro- 


gant, egotistical ;  he  has  under-rated  her 
and  because  he  has  done  this  she  has  be- 
come unworthy. 

"But  times  have  changed  since  woman 
began  to  rebel  and  I  observe  now  that 
she  need  no  longer  rebel  so  hard  because 
man,  who  is  not  cruel  but  has  been  living 
in  a  fool's  paradise,  is  slowly  beginning 
to  realize  that  he  has  missed  a  great  deal 
by  turning  his  potential  mate  into  a 
slave.  In  this  America  leads.  The  posi- 
tion of  women  in  your  States,  in  your 
universities,  in  your  ministry,  and  your 
public   offices,   is  the  envy   of  the   world. 


W.  L.  GEORGE, 

Whose  latest  book.  "The  Second  Blooming"  has 
just   appeared. 


and  if  American  women  are  a  little  in- 
toxicated with  their  own  success-,  that 
is  natural  enough.  As  time  mellows  them 
1  believe  that  the  American  nation  will 
come  into  a  very  wonderful  heritage  of 
millions  of  women  who  will  be  free  and 
know  how  to  use  their  freedom,  who 
will  know  how  to  be  equal  to  man;  that 
is.  neither  slave  nor  mistress,  who  will 
demand  no  homage  and  give  no  service. 
"One  more  thing  I  should  like  to  say. 
It  is  often  suggested  that  all  these 
changes  I  wish  to  induce  in  the  home  and 
the  family,  marriage,  the  lights  of  moth- 
erhood, the  care  of  the  child,  that  all 
these  things  will  destroy  poetry  and  love. 
It  is  not  true.  I  wish  to  make  one  partic- 
ular point:  that  to-day  men,  having  all 
the  money  and  all  the  power,  are  able 
to  tempt  women  into  marriage;  therefore 
they  can  always  have  a  hideous  doubt 
60 


us  to  whether  they  are  truly  loved.  1 
would  now  submit  that  by  making  wo- 
men economically  free,  and  unfortunate 
marriage  remediable,  motherhood  an 
honor  and  a  privilege  instead  of  a  bur- 
den, we  will  place  women  in  such  a  posi- 
tion that  they  will  give  themselves  only 
for  love.  In  the  new  republic,  when  man 
lias  foregone  the  right  of  raising  a  slave, 
he  will  come  into  a  fullnes  of  love  that 
he  has  never  known  because  he  will  be 
sure  that  no  woman  will  accept  him  un- 
less she  loves  him.  I  ask  the  American 
people  whether  such  a  project  as  that  is 
not  worth  a  great  deal  of  economic  ad- 
justment." 


THE    WAR    TAX    ON    LETTERS. 

In  reference  to  the  one-cent  war  tax 
on  letters  and  postcards,  the  following 
notice  comes  from  the  Department  at 
Ottawa: — 

"A  war  tax  of  one  cent  has  been  im- 
posed on  each  letter  and  postcard  mailed 
in  Canada  for  delivery  in  Canada,  the 
United  States  or  Mexico,  and  on  each 
letter  mailed. in  Canada  for  delivery  in 
the  United  Kingdom  and  British  pos- 
sessions generally,  and  wherever  the 
two-cent  rate  applies,  to  become  effec- 
tive on  and  from  the  15th  April,  1915. 

"This  war  tax  is  to  be  prepaid  by  the 
senders  by  means  of  a  war  stamp  for 
sale  by  postmasters  and  other  postage 
stamp  vendors. 

"Wherever  possible,  stamps  on  which 
the  word  'war  tax'  have  been  printed 
should  be  used  for  prepayment  of  the 
war  tax,  but  should  ordinary  postage 
stamps  be  used  for  this  purpose  they 
will  be  accepted. 

"This  war  stamp  or  additional  stamp 
for  war  purposes  should  be  affixed  to 
the  upper  right-hand  portion  of  the 
address  side  of  the  envelope  or  postcard, 
close  to  the  regular  postage,  so  that  it 
may  be  readily  cancelled  at  the  same 
time  as  the  postage. 

"In  the  event  of  failure  on  the  part 
of  the  sender  through  oversight  or  negli- 
gence to  prepay  the  war  tax  on  each 
letter  or  postcard  above  specified,  such  a 
letter  or  postcard  will  be  sent  imme- 
diately to  the  nearest  hranch  dead  letter 
office. 

"It  is  essential  that  postage  on  all 
classes  of  mail  matter  should  be  prepaid 
by  means  of  ordinary  postage  stamps. 
The  war  tax  stamp  will  not  be  accepted 
in  any  case  for  the  prepayment,  of 
postage. " 


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The  New  York  Herald,  in  its  reviews 
of  "Novels  of  Yesterday."  published 
under  the  heading  Lest  We  Forget,  dealt 
recently,  with  St.  Elmo,  by  Augusta  J. 
Evans  Wilson,  which  was  one  of  the 
most  popular  books  ever  published.  Al- 
most everyone  read  St.  Elmo;  many  from 
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read,  although  why  it  was  so  very  popu- 
lar must  puzzle  the  modern  novel  reader. 


MORE   ABOUT   STREET   SELLING. 
Important  Ruling  in  Montreal  Affecting 

Selling  of  Books   and  Magazines 
in  the  Streets. 

Following  up  the  article  appearing  in 
the  March  issue  of  Bookseller  and  Sta- 
tioner dealing  with  the  street  selling- 
periodicals  and  books  in  Montreal,  the 
following  letter  has  come  from  A.  T. 
Chapman,  bookseller  and  stationer  of 
Montreal : 

Montreal,  March  23,  1915. 
The  Bookseller  and  Stationer, 

Toronto. 
Dear  Sir: — 

As  you  have  given  some  prominence 
to  the  action  of  Montreal  booksellers 
and  news  dealers  with  reference  to  the 
selling  of  periodicals  and  books  on  the 
streets  by  unlicensed  vendors,  in  a  re- 
cent number  of  The  Bookseller,  you  may 
think  fit  to  record  the  result  of  our  pro- 
test, which  has  been,  as  you  will  see, 
quite  satisfactory. 

In  connection  with  this,  it  is  interest- 
ing to  note  that  one  old  woman — a  for- 
eigner— who  draws  sympathy  on  ac- 
count of  her  raggedness  and  poverty,  is 
a  property-owner,  and  worth  at  least 
$10,000  to-day,  and,  therefore,  well  able 
to  pay  any  reasonable  tax  or  license. 

Trusting  that   our  experience  may  be 
of  service  to  the  trade  in  other  cities, 
Yours  sincerely, 
CHAPMAN'S    BOOK    STORE. 

190  Peel  Street,  Montreal. 

•     »     * 

CITY  HALL. 
Montreal,  March  22nd,  1915. 
Department   of  Privileges 
and   Licenses. 
A.  Bienvenu,  Supt. 
Re  Sale  of  Magazines  on  the  Streets. 
A.  T.  Chapman, 

No.  190  Peel  Street. 
Dear  Sir: — 

T  beg  to  inform  you  that  six  news- 
paper vendors  have  been  summoned  to 
appear  before  his  Honor  the  Recorder, 
to-morrow  morning,  for  refusing  to  stop 
selling  magazines  on  the  streets  without 
a  license. 

Instructions  have  also  been  given   to 
our  inspectors  to  see  that  the  by-law  is 
complied   with  in  future. 
Yours  trnlv, 
(Signed)     A.  BIENVENU. 
Superintendent    of   Privileges   and 
Licenses. 
*     *     * 

CITY  HALL. 
Montreal,  March   10th,  1915. 
Department   of  Privileges 
and  Licenses. 
A.  Bienvenu,  Supt. 
Re  Sale  of  Magazines  on  the  Streets. 
A.  Chapman,  Es/[., 

No.  190  Peel  Street. 
Dear  Sir: — 

I  beg  to  forward  you,  as  the  represen- 
(i4 


tative  of  the  booksellers  of  Montreal, 
who  recently  complained  to  the  civic 
authorities  about  newspaper  vendors 
being  allowed  to  sell  magazines  and 
books  on  the  city  streets  without  pay- 
ing any  tax  whatsoever,  copy  of  a  letter 
which  is  to  be  read  this  evening  at  a 
meeting  of  the  Montreal  Newsboys'  Pro- 
tective Association,  and  which  explains 
itself. 

Yours  truly, 

A.  BIENVENU, 
Superintendent    of   Privileges   and 
Licenses. 
*     *     * 

CITY  HALL. 
Montreal,  March  10th,  1915. 
Department  of  Privileges 
and  Licenses. 
A.  Bienvenu,  Supt. 
Re  Sale  of  Magazines  on  the  Streets. 
Peter  Murphy,  Esq., 

President  of  the  Montreal  Newsboys' 
Protective  Association. 

Dear  Sir: — 

At  your  request,  I  beg  to  send  you, 
in  writing,  for  the  guidance  of  your 
members  and  other  interested  parties,  a 
summary  of  Chief  City  Attorney  Laur- 
endeau's  opinion  on  the  question  of  the 
sale  of  newspapers,  periodicals  and 
books  on  the  city  streets: 

1. — There  is  no  tax  on  the  sale  of 
newspapers  (dailies  or  weeklies),  Can- 
adian or  foreign,  but  the  placing  of 
newspapers  on  the  sidewalks  is  tolerated 
by  the  police. 

The  license  of  25  cents  imposed  on 
newsboys,  aged  from  10  to  21  years,  at 
the  instance  of  your  own  association,  is 
a  police  permit  to  prevent  the  sale  of 
newspapers  by  boys  of  tender  age,  and 
not  a  tax. 

2. — Magazines  of  all  kinds  are  books, 
consequently  goods,  and  cannot  be  offer- 
ed for  sale  or  sold,  on  the  public  side- 
walks, without  the  payment  of  a  license 
of  $100,  which  is  the  peddlers'  tax. 

3. — Those  vendors  who  occupy  re- 
cesses of  buildings,  or  entrance  to  build- 
ings, or  steps  or  window  sills,  all  of 
which  is  private  property,  and  who  are 
in  a  position  to  carry  on  their  business 
entirely  on  private  property — that  is. 
by  standing  on  this  private  property 
and  not  on  the  sidewalk  at  all,  may  sell 
magazines  or  books  or  other  goods  on 
payment  of  a  business  tax,  the  rate  of 
which  will  be  fixed  by  the  city  assessors 
in  May. 

Those  who  cannot  do  so,  for  want  of 
space  on  private  property  to  stand  on, 
although  their  stock  may  be  on  window 
sills  or  steps,  outside  the  street  line,  are 
liable  for  the  peddlers'  license,  and  will 
have  to  restrict  themselves  to  the  sale 
of  newspapers,  if  they  do  not  wish  to 
pay   the  license. 

The  law  applies  to  everybody,  and  no 
(Continued  on  page  68.) 


l'»  00  K  SELLER      AND      STATIONER 


Spring  Announcement 


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& 
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& 

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& 

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& 

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BEOADWAT,  The   Bowery,   Fifth   Avenue.     Wherever  men   and   women 
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This  is  a  vital,  compelling  novel  and  the  reader  will  follow  with  breathless  interest  the  struggle  of  the  hero, 
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The  Enemy 

By  George  Randolph  Chester  and 
Lillian  Chester 

and  he  shows  us  that  "The   Enemy" 
read\-  to  grab  for  his  victims  and  pu 


The  seas  of  God,  Anonymous.  Frontispiece 
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Heredity,  environment;  human  nature?  Which  bad  the 
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little  grave!  Then  think  of  the  -iOCoat)  mothers  need- 
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push  it  back  toward  a  good  chance  for  life  to  every 
little  wanderer  in  our  shores.  The  articles  in  Mother- 
craft  are  practical,  authoritative,  hopeful,  and  show 
clearly,  simply  that  just  plain  common  sense  and  a 
little   thought   must   take  the  place  of  mere  instinct. 

Indoor  Game*  for  Awkward  Moments,  by  Ruth 
Blakefly.     illustrated,  *i  net. 

The  latest  guide  to  good  times  at  home,  for  young 
and  old,  foi  all  occasions.  With  this  new-  book  at  hand 
one  never  need  be  puzzled  how  to  entertain  your  friends 
at  home.  It  is  especially  valuable  to  those  arranging 
church    or    school    entertainments    or   socials. 

The    Small    House    lor    a    Moderate    Income,    by 

Kkin  Walllck,  eight  colored  plates  and  numer- 
ous  illustrations,  $1.25  net. 

It  is  the  intention  of  this  book  to  promote  the  building 
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Comfort,  convenience,  economy  and  artistic  merit  are 
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designs,  which  are  profusely  illustrated  with  exterior 
and  interior  illustrations  in  color  and  black  and  white. 
'Hie  book  will  appeal  to  people  of  taste  and  artistic 
appreciation,  who  are  seeking  good  designs  and  ideas 
for  inexpensive  houses. 

Inexpensive  Furnishings  in  (iood  Taste,  by 
l-Jkin  Wullick.  eight  colored  plates  and  numer- 
ous   illustrations,  $l   net. 

This  book  gives  the  reader  many  new  hints  on  attract 
ive  interior  arrangement.  The  living-room,  dining-room 
and  bedroom  are  treated  individually,  and  illustrations 
ate  shown  of  each  room  complete  in  its  furnishings,  as 
well  as  cuts  of  each  piece  of  furniture  that  is  used. 
The  many  problems  of  house  furnishing  arc  thoroughly 
discussed. 


The 

Unknown 

Country 

By 
Coningsby  Dawson 

' '  \V  h  e  n  m  e  n  's 
bodies  go  to  sleep 
their  souls  cross 
the  borders  into 
the  I'  n  k  n  o  w  n 
Country,  and  re- 
cover all  they 
have  lost  and  gain 
all  they  have  hop- 
ed for  that  is 
best." 

An  exquisite  story 
of  the  rare  love  of 
a  brother  and  sis- 
ter whose  wander- 
ings take  them  to 
remote  corners  of 
the  world. 

Four  illustrations, 
50  cents  net. 


N<  (  !»  Bread  Alone,  by  Harvey  \V.  Wiley. 
II  !>.,  photogravure  frontispiece,  and  four  il- 
lustrations,   $2    net. 

Inasmuch  as  the  physical  environment  of  the  body  in- 
fluences very  strongly  the  mental  and  moral,  traits  of 
lor  individual,  it  is  easy  to  see  how  the  diet  must 
exert  a  profound  influence  on  the  character  of  the 
individual.  Experience  has  shown  that  many  of  the 
faults  of  nutrition  result  in  the  production  of  grave 
injury  to  the  body,  the  development  of  particular  anil 
destructive  diseases  and  the  limitation  of  growth  and 
activity.  The  presentation  of  these  fundamental  facts 
of  nutrition  in  language  which  the  intelligent  layman 
can    fully    understand    will   certainly   do  much  good. 

Four   on   a    Tour   in    England,    by    Robert    and 

Kliziiboth  Sli.irkleton.  profusely  illustrated 
from  photographs  taken  by  the  author,  boxed 
$2.50    net. 

The  Sliackletiais  have  scored  another  success — the  most 
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before. 


•lifornia.    The    Wonderful,    by    Edwin     Mark- 
ham,    illustrated.    $i,50    net. 

California,  her  history',  her  people,  her  vastness,  her 
romance,  her  riches,  her  resources,  her  valley  loveliness, 
her  mountain  glory,  her  commercial  greatness,  her 
expanding  hopes,  with  glimpses  of  Oregon  and  Wash- 
ington, her  northern  neighbors.  Just  the  book  every 
person  intending  to  visit  the  Panama  Exposition  should 
first  read  as  the  best  preparation  for  thoroughly  en- 
joying the  trip. 


1001  Tests  of  Foods,  Beverajres  and  Toilet 
Accessories,  by  Harvey  \V.  Wiley.  M.D.,  $1.25 
net. 

The  kind  of  reference  book  that  housewives  have  been 
asking  tor.  If  any  given  product  is  good  the  book 
says  so,  'and  why.  If  bad,  it  says  so.  plainly  and  why. 
It  scorchingly  criticizes  certain  well-known  article!. 
It  warmly  and  judiciously  praises  some  quite  obscure 
products.  It  gives  the  wise  word  of  counsel  on  man) 
tilings    the    housewife    wants    to    know. 

The  Pure  Food  Cook  Book,  (iood  Housekeep- 
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The  War  Terror 


By   Arthur  B. 


Craig  Kennedy,  scien- 
tific detective,  reveals 
seerets  of  the  European 

conflict  in  a  great  in- 
ternational detective  novel.  Mere  is  a  strange  series  of 
adventures,  more  (Iran  one  of  which  might  have  caused 
important  changes  in  current  history  if  Craig  Kennedy  had 
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of   events    throughout    the   volume.      Illustrated,   $1.25. 


Modern  Warfare 


Reeve 

vol. 


Here    is    the    only    hook 
that   describes  how   lm- 
iii;iii   ingenuity  lias  gone 
By  Henry  Smith  Willlsms,  M.D..  II. D.  in    its    endeavor   to    film 

more  and  more  effective  weapons  for  the  killing  of  men. 
until  t lie  range  of  projectiles  is  measured  in  miles,  the 
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prodigious  beyond  the  wildest  dreams  of  ancient  spend- 
thrift governments,  and  the  toll  of  human  lives  ghastly 
beyond  tile  wildest  nightmare  of  an  Alexander  or  a  Caesar 
or  a  .Tengliiz  Khan.  And  assuinedly  it  is  not  a  story  lacking 
in  human  interest. 
Sixteen   pages  of  photographic  Illustrations,  $'J  net. 


SEND  FOR  COMPLETE  LIST  TO-DAY. 

Hearst's  International  Library  Co.,  New  York 

McClelland,  goodchild  &  stewart,  Limited 

PUBLISHERS  v  266-268  King  Street  West  V  TORONTO 


MG&S 


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BOOKSELLER      AND      STATIONER 


EXCERPTS  FROM  WAR  BOOKS. 

To  Aid  in    Indicating  for    Readers  the 

Nature  of  the  Books  in  Question. 

From  ''Kitchener.''  by  Harold  Beg- 
liie. — "A  German  officer  who  accom- 
panied the  British  troops  in  Egypt  said 
of  Kitchener:  'Personal  danger  does  not 
seem  to  exist  for  him,  although  he  has 
nothing  whatever  of  the  braggart  about 
him.  His  entry  into  Omdurman  was 
madly  venturesome,  but  there  was  some- 
thing almost  comic  about  his  calm,  when, 
for  instance,  he  lit  a  cigarette,  carefully- 
considering  which  way  the  wind  blew, 
while  bullets  were  whizzing  all  around 
him,  and  this,  in  case,  is  not  playing  to 
the  gallery;  it  is  simply  the  man's  na- 
tural manner.'  " 

*  #     * 

Dr.  Sarolea's  Book. 

The  writer  of  "How  Belgium  Saved 
Europe,"  Dr.  Sarolea,  is  the  Belgian 
consul  in  Edinburgh.  Here  is  a  signi- 
ficant paragraph  from  the  book: 

"The  Belgian  war  was  a  crusade  of 
civilization  against  barbarism,  of  eternal 
right  against  brute  force.  ...  In 
theological  language,  Belgium  suffered 
vicariously  for  the  sake  of  Europe:  She 
bore  the  brunt  of  the  struggle.  She  was 
left  over  to  the  tender  mercies  of  the  in- 
vaders. She  allowed  herself  to  be  come 
a  battlefield  in  order  that  France  might 
be  free  from  becoming  a  shambles.  She 
had  to  have  her  beautiful  capital  violated 
in  order  that  the  French  capital  might 
remain  inviolate.  She  had  to  submit  to 
vandalism  in  order  that  humanity  else- 
where might  be  vindicated*." 

*  *     * 

From  "The  Personality  of  the 
Kaiser,"  by  Charles  Tower: — "So.  then, 
in  this  rarer  atmosphere  which  lesser 
men  could  not  breathe,  he  accounts  him- 
self an  interpreter  of  the  Divine  will, 
high  priest  of  the  Most  High,  and  feels 
it  no  blasphemy  to  exclaim  when  the  un- 
known God  seems  to  crown  the  stand- 
ards of  Imperial  Germany  with  victory. 
"How  Wonderfully  God  Has  Wrought 
for  Willi  elm !" 

*     *     * 

From  "Love  Letters  of  a  Soldier."  by 
May  Addington:  "I  just  heard  a  voice 
— a  real  beautiful  Irish  voice  .  .  . 
saying,  after  looking  around  for  those 
left,  "  'Now  then,  vou  three  men.  form 

fours.'  " 

■   •     *     » 

What  the  Soldiers  Say. 

"Stories  and  Letters  From  the 
Trenches"  vividly  depicts  what  those  at 
the  front  who  are  doing  the  actual 
fighting,  think  of  the  conflict,  and  what 
they  experience  in  the  way  of  hardships 
and  the  unusual  adventures  which  show 
the  calibre  and  character  of  the  contes- 
tants. 


The  book  contains  letters  from  soldiers 
in  the  field  describing  many  features  of 
the  various  campaigns,  the  descriptions 
coming  from  representatives  of  widely 
differing  classes  of  society.  They  include 
missives  penned  or  scribbled  by  nobles 
ami  members  of  the  royal  families,  high 
military  officials,  Socialists,  tradesmen, 
skilled  workmen,  and  writers  who,  in 
peace  times,  have  been  more  expert  with 
the  farmhand's  scythe  or  manure  fork, 
or  with  the  street  cleaner's  broom  than 
with  the  pen  that  is  supposedly  mightier 
and  certainly  to  them  more  unwieldy, 
than  the  sword. 

Some  of  the  greatest  present-day  poets 
and  novelists  are  in  the  field,  and  that, 
too,  serving  in  humble  capacities,  tak- 
ing their  risks  side  by  side  with  the  men 
in  the  ranks  or  as  non-commissioned  of- 
ficers and  sharing  the  daily  routine  of 
the    common    soldier's    life. 

In  the  letters  written  by  high  and  low- 
alike,  there  is  to  be  noted  a  certain  the- 
atrical consciousness  of  the  stage  on 
which  is  being  fought  the  greatest  bat- 
tles of  history. 


BOOK  LISTS  RECEIVED. 

A  catalogue  of  books  from  Collins' 
Clear-Tvpe  Press,  with  its  foreword  de- 
voted to  Christmas  booklets  as  being  a 
most  appropriate  form  of  Christmas 
greeting,  there  being  recently  added 
lines  at  different  prices. 

Special  prominence  is  given  to  the 
Nation's  Library,  comprising  books 
dealing  with  live  problems  of  to-day  dis- 
cussed by  able  exponents  in  books  of  264 
pa  ere  s. 

The  Collins  list  features  several  edi- 
tions of  Shakespeare  in  sets  of  six  vol- 
umes and  forty  volumes,  and  other  pro- 
minent series  are  the  illustrated  pocket 
(lassies  in  thin  paper  edition,  with  cloth 
and  leather  bindings;  Collins'  7d.  mod- 
ern fiction,  as  well  as  many  varieties  of 
juveniles  and  books  for  children,  atlases, 
dictionaries,  prayer  and  hymn  books  and 
Bibles. 


From  "Martha  of  the  Mennonite 
Country":  "She's  my  third  wife 
a 'ready.  I  had  poor  luck  with  my  wives 
so  far;  they  died  off  fur  me  so!  Now  this 
here  one  I'm  tryin'  to  keep  oncet.  I 
use  her  good.  Yes,  she  has  pretty  much 
her  own  way."  This  was  an  observation 
by  John  Miller,  "the  mister,"  referring 
to  "the  missus."  As  to  Martha  who, 
up  to  her  emancipation,  was  the  house- 
hold drudge,  Mrs.  Miller  says:  "Mar- 
fa's  our  second  wife's  daughter.  Our 
first  wife  didn't  have  no  children,  and 
trie,  I  have  my  Johnny." 
66 


Saskatchewan 
Library    Association 

Movement    to    Provide    Rural    Lib- 
raries to  Place  Every  Resident 
of  Province  Within  Reach 
of    Free    Library. 

ORGANIZED  at  the  time  of  last- 
year's  Saskatchewan  Educational 
Convention  the  Saskatchewan 
Library  Association  held  its  second  an- 
nual convention  in  the  Collegiate  Insti- 
tute.  Yorkton,   this   last  month. 

All  the  officers  of  the  association  were 
re-elected  for  the  ensuing  year,  as  fol- 
lows : — 

Flonorary  President — John  Hawkes, 
Provincial  Librarian,  Kegina. 

President — A.  W.  Cameron,  B.A.,  Col- 
legiate Institute,  Saskatoon. 

Vice-President— A.  H.  Gibbard,  B.A.. 
Public  Library,  Moose  Jaw. 

Secretary-Treasurer — J.  R.  C  Honey- 
man,  Public  Library,  Regina. 

Councillors — J.  H.  Galloway,  B.A.,  In- 
dian Head;  A.  Kennedy.  M.A.,  Wey- 
burn ;  G.  A.  Brown,  B.A.,  Prince  Albert. 

At  the  opening  session  some  very  in- 
teresting information  regarding  travel- 
ing libraries  in  Saskatchewan  was  given 
by  Provincial  Librarian  John  Hawkes. 
Two  years  ago  the  Government  had  been 
approached  to  do  something  towards 
providing  library  facilities  for  the  out- 
lying districts  and  hamlets  of  Saskatche- 
wan, and  to  meet  this  need  the  Public 
Libraries  Act  was  amended  at  the  ses- 
sion of  1913,  and  the  traveling  libraries 
were  brought  into  being.  A  grant  to- 
wards the  work  was  made  at  that  ses- 
sion and  the  following  year  $3,000  was 
voted  towards  it.  To  date  46  libraries 
of  50  volumes  each  have  been  placed  at 
various  points  in  the  Province,  but  th& 
funds  available  have  proved  totally  in- 
adequate to  meet  the  demands.  There 
are  now  150  applications  on  file  for 
traveling  libraries  which  cannot  be  dealt 
with  until  more  funds  are  available. 

A  resolution  was  unanimously  adopted 
that  at  least  $3,000  should  be  set  apart 
each  year  for  this  purpose  by  the  gov- 
ernment. 

Free  Libraries  for  All. 

President  Cameron  was  of  the  opinion 
that  in  directing  its  energies  towards  the 
establishment  of  free  libraries  for  all 
the  people  of  the  Province  the  rural 
municipalities  should  be  made  the  unit 
of  distribution.  Certain  points  in  each 
rural  municipality  could  be  selected  as 
library  centres  and  in  this  manner  the 
whole  Province  could  be  covered  and 
every  residence  placed  within  reach  of  a 
free  public  library. 


BOOKSELLER   AND   STATIONER 


The 

Most 

Laughable 

Satire 

Ever 

Produced 


By  the  Author 

of 
"BUNKER 

BEAN" 

J  low  Ruggles,  valet  to  the 
Honorable  George,  was 
lost  to  the  American  John- 
nies in  a  game  of  "draw- 
ing poker,"  and  the 
strange  adventures  that 
befell  him  among  the 
"cow  persons'"  of  Red  <!ap. 


Ruggles   captivates   the   Red 
Gap    smart    set. 


Tin'    Honorable    George    and    the 
"Cow    persons." 


RUGGLES  of  RED 

GAP 

By  Harry  Leon  Wilson 

Ruggles,  late  valet  to  his  lordship  the 
Honorable  George,  is  the  latest  com- 
mentator on  the  life  and  customs  of 
"Our  America." 

Nobody  in  Red  Gap,  Washington 
("named  after  the  rebel,  George  Wash- 
ington"), had  ever  had  an  English  valet, 
and  Mrs.  Effie  expected  thereby  to  estab- 
lish forever  her  claims  to  the  social 
leadership  of  "the  fastest  growing  town 
in  the  State."  Moreover,  there  was  the 
impossible  Cousin  Egbert  to  reform,  that  degenerate 
person  variously  known  to  his  associates  as  "Sour-dough," 
"Shellback"  and  "Horned  Toad." 

"Colonel"  Ruggles  tells  his  own  story  of  his  journey  to 
Red  Gap,  across  the  great  American  "steppes,"  of  his 
adventures  with  the  "cow  persons"  and  that  deadly  animal 
the  "high  behind,"  and  of  his  meteoric  rise  to  be  the  leader 
of  Red  Gap  Society,  with  a  naivete  that  is  deliciously 
funny. 

This  is  Harry  Leon  Wilson's  first  book  since  "Bunker 
Bean"  took  the  country  by  storm  three  years  ago.  Out 
March  26th. 

Illustrated  by  F.  R.  Gruger,  Net  $1.25 

RUGGLES   OF   RED   GAP. 

The  novel  is  clever,  very  well  written,  with  many  quotable  passages,  quaint  say 
ings,  and  abundant  humor,  and  contains  a  good  deal  ot  truth  for  all  its 
exaggerations. — N.   Y.   Times. 

•"•;■•  I.KS   OP    RED   GAP. 

Mr.  Wilson  deserves  a  vote  of  thanks  for  this  roaring  farce,  which   be  maintains 

at  its  top  level  of  fun  through  nearly  four  hundred  pages. 

One  laughs  incessantly  from  beginning  to  end.     The  book  is  robust,  wholesome. 

hearty  fun. — The  New   York   Tribune. 

RUGGLES  OF  RED  GAP. 

Harry  Leon  Wilson  is  a  public  benefactor.      Let  whoso  questions  this  statement 

read  "Ruggles  of  Red  Gap"  immediately  and  forthwith. 

A    good    story,    a    genuine    story,    deliciously    naive    and    deliciously    amusing. — 

Chicago  HerqJd. 

TORONTO : 

McClelland,  goodchild  &  stewart 

PUBLISHERS  -:-  266-268  King  Street  West 


67 


Selling  Suggestions  for  the  Camera  Department 

Cameras  and  Necessary  Accessories  in  Strong  Demand — Something  About  Albums,  Cut-Out 

.Mounts,  Print  Toning,  and  a  Treatise  on  Tripods. 


WITH  the  arrival  of  spring  the 
amateur  photographers  are 
showing  renewed  activity  and 
this  will  gather  force  in  tin  next  few 
months,  consequently  those  dealers  who 
are  alive  to  the  wonderful  opportunities 
of  the  camera  and  photo  supply  business 
are  now  prepared  or  preparing  for  the 
photographic  trade  harvest  time,  and  the 
reaping  in  of  the  dollars  will  proceed 
throughout  the  spring  and  summer 
months.  The  book  and  stationery  deal- 
ers who  have  not  yet  added  this  branch 
should  do  so  at  once  because  by  not 
adopting  this  course  they  are  missing  a 
goodly  volume  of  business  which  they 
can  have  without  interference  with  the 
regular  book  and  stationery  business  hut 
which  will  in  fact  benefit  those  depart- 
ments by  reason  of  fact  that  many  peo- 
ple will  visit  the  store  who,  in  the  or- 
dinary   course    would    not    have   occasion 

to     do     so. 

Besides  cameras  themselves  and  the 
necessary  equipment  and  supplies  there 
are  various  supplies  which  are  capable 
of  wonderful  sales  development  on  the 
pari  of  the  dealer.  Albums  for  photo- 
graphs for  instance,  are  not,  absolutely 
necessary  to  the  devotee  of  the  camera 
but  they  are  so  commendable  as  recept- 
acles for  the  prints  that  most  amateurs 
want  them,  and  so  strong  has  the  de- 
mand become  that  the  business  in  these 
albums  alone  has  assumed  such  larac 
proportions  that  with  certain  manufac- 
turers they  form  the  chief  items  of  the 
concern's   output. 

There  will  remain,  of  course,  the  de- 
mand for  separate  mounts,  and  what  has 
been  said  of  these  is  true  of  mounts  as 
well. 

A  Word  for  the  put  Out  Mount. 

Cut  out  mounts  have  been  in  disfavor 
for  some  few  years,  to  .indue  by  the  lead- 
ing' exhibitions.  For  pictures  that  are 
to  be  framed,  they  may  not  be  so  suit- 
able as  the  plain  sheets  of  paper  or 
card  that  are  now  so  extensively  used: 
but  for  prints  to  he  kepi  in  portfolios 
there  is  something  to  he  said  in  their 
favor.  They  are  a  complete  protection 
against  the  face  of  one  print  getting 
rubbed  by  the  hack'  of  another,  which 
may  soon  cause  serious  injury.  Curious- 
ly enough,  the  comparatively  delicate 
surface  of  a  platinum  print  is  less  likely 
l-o'get  injured  than  the  coated  surface 
of  p.o.p.  The  collodion  self -toning 
papers,  which  enable  some  very  delight- 
ful tones  to  he  obtained,  are  particula- 
larly    prone   to   damage   in    this   way.      A 


sheet  of  tissue  paper  over  the  face  of 
each  print  is  some  protection;  but  noth- 
ing else  comes  up  to  the  cut  out  mount 
in    this   respect. 

Toning  Prints  Promptly. 

There  must  he  a  great  deal  of  sensi- 
tized paper  wasted  in  the  course  of  a 
year  from  the  toning  of  the  prints  being 
deferred  until  they  have  deteriorated  to 
such  an  extent  that  they  are  no  longer 
worth  toning  at  all.  Even  the  postpone- 
ment of  the  toning  for  a  day  after  print- 
ing  will  cause  the  results  to  he  inferior, 
while  after  they  have  been  carried  about 
in  thi'  pocket  for  a  few  days  it  is  im- 
possible  to   get    good    results   with    them. 

About   Tripods. 

Dealing  with  the  subject  of  tripods, 
a  writer  in  the  Amateur  Photographers' 
Weekly  asserts  that  even  the  most  con- 
firmed hand  camera  user  will  find  that 
it  will  work  out  greatly  to  his  advantage 
to  have  a  tripod.  Arguments  which  he 
1, rings  to  hear  on  the  subject  will  lie  id' 
interest  to  amateur  photographers  gen- 
erally, and  to  dealers  because  of  the 
suggestive  value  in  helping  them  to  sell 
more  tripods. 

"There  seems  to  be  a  tendency.''  says 
the  writer,  "to  give  more  thought  to 
the  selection  of  the  view-point  and  the 
arrangement  -of  the  subject  generally 
when  this  is  done,  than  when  snap-shot- 
ling  is  the   method   employed. 

The  tripod  is  not  only  the  most  port- 
able form  of  stand  that  can  be  devised 
for  general  use;  it  is  the  most  mechanic- 
ally correct.  It  is  strange  that  three- 
legged  tables  are  not  more  frequently 
met  with.  The  tripod  system  of  sup- 
port means  that  the  object  stands  firmly 
on  any  surface;  whereas  with  anything 
on  four  legs,  unless  the  legs  are  all  ex- 
actly the  same  length  and  the  floor  is 
perfectly  even,  very  rarely  the  case,  the 
affair  is  unsteady. 

As  far  as  rigidity  is  dependent  upon 
design,  there  is  generally  not  much  fault 
to  he  found  with  the  stiffness  of  the  legs 
themselves.  When  they  are  clamped  up. 
as  intended  for  use,  they  are  usually  firm 
enough,  the  downward  pressure  of  the 
camera  tending  to  make  the  joints  firm. 
It  is  at  the  junction  of  the  leas  with  the 
head  that  there  is  most  likelihood  of 
shake;  in  fact,  this  is  the  point  of  weak- 
ness of  all  tripod  desiim.  since  a  very 
little  play  here  will  allow  a  great  move- 
ment   of  the   camera.    . 

.Metal  tripods  are  in  a  class  apart. 
68 


With  them  the  head  is  reduced  in  size 
lo  the  very  minimum,  for  reasons  of 
portability.  Tested  in  the  ordinary  way, 
therefore — by  opening  the  tripod  out, 
placing  the  hand  on  the  top  of  the  stand 
with  a  little  pressure,  and  turning  it 
backwards  and  forwards  on  the  iiead  as 
a  centre — tripods  are  found  to  have  a 
good  deal  of  play,  even  with  the  best  of 
them.  There  is  no  way  of  avoiding  this; 
it  is  best  to  recognize  it.  and  to  remem- 
ber that,  while  such  light  and  compact 
stands  are  very  useful  in  allowing  tune 
ex] insures  to  be  given  with  small  hand 
cameras,  they  will  not  hold  an  instru- 
ment of  any  size  steady  in  a  breeze.  It 
is  the  function  of  the  metal  tripod  to 
provide  a  stand  for  occasional  use  with 
a  small  camera ;  for  regular  work  in  5 
•x  7  or  larger  sizes  a  wooden  stand  is 
very  much   to  be  preferred. 

When  the  camera  is  tilted  a  great  deal. 
it  will  sometime-  be  found  that  the 
steadiest  position  is  obtained  by  pulling 
the  front  leg  back  between  the  others. 
On  uneven  ground  the  sliding  part  of 
the  legs  should  be  used,  when  there  is 
one,  rather  than  putting  the  leas  at  very 
different  angles  to  get  the  required  level. 
The  angle  at  which  the  leas  are  placed 
affects  the  steadiness  of  the  whole  very 
much.  It  will  he  found  that  the  camera 
is  firmest  when  the  leas  are  opened  out 
so  that  the  space  betwen  the  points  of 
any  two  leas  is  a  little  less  than  the 
lenath  of  the  leg  itself.  For  work  in 
which  the  camera  has  to  be  at  a  very 
low  level,  either  a  specially  short  tri- 
pod should  be  provided,  or  the  legs 
should  be  used  folded  at  one  joint,  "on 
their  knees,"  as  we  have  heard  it  ex- 
pressed. 

&& 

BOOK  DEALERS  AND   STREET 
DEALERS. 

(Continued  from  page  64.) 
exception  will  be  made  in  any  case.  The 
question  has  been  fully  discussed  by 
the  Board  of  Commissioners  and  instruc- 
tions given  to  this  department  to  see 
that  the  by-law  is  complied  with  with- 
out   any   further   delay. 

As  all  the  interested  vendors  have  al- 
ready been  notified,  Monday,  the  15th 
instant,  is  fixed  as  the  limit  of  the  delay 
that  can  he  granted  for  compliance  with 
the  law. 

Yours  truly, 

A.   BTEXVENU. 
Superintendent    of   Privileges   and 
Licenses. 


BOOKSELLER      AND      STATIONER 


SHEET  MUSIC  AND  MUSIC 
BOOKS  OF  THE  BETTER  CLASS 

We  are  sole  representatives  in  Canada  of  the 
leading  English  music  publishers  and  carry  a 
very  complete  stock  of  standard  publications 
for  educational  and  general  use. 
NEW  SONGS,  PIANO  MUSIC,  VIOLIN  ami 
ORGAN  MUSIC,  ANTHEMS  and  CHORUSES 
in  great  variety.  Liberal  discounts  to  the 
trade. 

AN6L0-CANADIAN  MUSIC  PUBLISHERS  ASSOCIATION,  Ltd. 

ASHDOWNS  MUSIC  STORE 

144  Victoria  Street,  .".  TORONTO 


Hold    the   line 


(BegMmnd.) 


Here's  the  line  to  hold — 
John  Heath's  Telephone 
Pen.  You  will  not  hold  it 
long  because  it  sells  so 
quickly.  There's  quality 
about  it.  It  writes 
smoothly,  never  corrodes, 
and  lasts  long.  Get  con- 
nected with  the  Telephone 
Pen  for  quick  sales. 


London  (Eng.) 
Export  Agency, 
8  St.  Bride  St., 
LONDON,  E.C 


Supplied  by  erZi 
the  leading 
tyholesalehou  ses 
in  Toronto  and 
'ontreal. 


The  McKinley  Edition  of 
Ten-Cent  Music 

will  always  hold  first  place  as  an  Edition  of 
Standard,   Classic  and  Teaching  Music. 

An  established  demand  for  this  line  of 
music  exists  throughout  the  United  States 
and  Canada.  It  meets  the  requirements  of 
the  Teacher,  Student  and  the  Accomplished 
Musician. 

It  has  proved  itself,  to  thousands  of 
dealers,  to  he  the  best  foundation  for  a 
sheet   music   department. 

Every  copy  of  The  McKinley  Edition  sold 
means  a  profit  of  over  200%  to  the  dealer. 

The  McKinley  Edition  (Revised  for  our 
Canadian  Trade)  conforms  in  every  detail 
with   Canadian   copyright  laws. 

A  great  advantage  to  the  merchant  as  a 
"Trade  Bringer"  is  the  catalogues  bearing 
the  dealers'  imprint  which  are  supplied  with 
both  of  these  Editions.  These  catalogues 
will  attract  more  customers  to  your  store 
than  any  other  medium  you  could  employ. 

Write  us  for  Samples  and 
Particulars  to-day. 

McKINLEY  MUSIC  COMPANY 

The  Largest  "Exclusively  Sheet  Music  House" 

in  the  World. 

CHICAGO:     1501-15    EAST    FIFTY-FIFTH    STREET 


5,000  Facts  About  Canada 

BY  FRANK  YEIGH 

The  1915  War- Year  Edition  is  Out 

and  selling  better  than  ever.  The  News  Companies  report  larger 
orders  and  an  increased  number  of  buyers,  and  our  printers  have 
been  kept  on  the  jump  to  meet  the  demand. 

The  new  issue  is  a  Big  Improvement  over  former  ones:  an  attract- 
ive cover,  an  up-to-date  map,  better  paper,  and  more  Faets. 

The  dealer  who  doesn't  keep  it  in  stock  is  out  of  the  procession. 
You  may  get  in  easily  by  ordering  from  your  news  company. 

CANADIAN    FACTS    PUBLISHING    COMPANY 


588  HURON  STREET 


TORONTO,  CAN. 


P.S. — A  new  and  popular  edition  of  Mr.  Yeigh's  book,  "Through  the  Heart  of  Canada," 
is  out.  Retails  at  $1.25.  The  only  comprehensive  work  on  the  Dominion  by  a  native- 
born   Canadian.     Beautifully  illustrated. 


69 


HOW   many   kites  did  you  sell  last 
year? 

This  is  a  line  that  goes  well 
when  their  sale  is  pushed,  but  in  some 
towns  this  effort  is  almost  nil  because 
the  small  boy  is  left  to  construct  his  own 
kite  with,  perchance,  the  assistance  of 
''Uncle  John,"  Several  new  designs  of 
kites  are  on  the  market  this  year  and  a 
good  showing  of  them  can  be  depended 
upon  to  arouse  interest  and  thus 
create  sales.  These  kites  are  made 
to  retail  at  five  cents  to  half  a 
dollar  each. 

One  of  these  outfits,  when  set 
up,  makes  a  three-foot  kite,  easily 
put  together  by  a  ten-year-old  boy. 
Everything;  needed  in  the  way  of. 
materials  except  paste  is  rolled  in- 
side of  each  kite  outfit,  with  full 
directions  how  to  set  them  up.  The 
belly-band  adjusts  itself  to  any 
amount  of  wind,  and  keeps  the 
kite  from  dodging.  This  kite  can 
>e  set  up  from  the  hand  and  is  a 
liigh  flyer.  Any  number  of  kites 
can  be  set  up  by  attaching  each  to 
the   main   string. 

The  "Blue  Hill  box  kite"  is  an 
exceptionally  strong  model,  similar 
to  the  popular  naval  box  kite.  It 
has  a  bright  red  muslin  body.  This 
kite  is  capable  of  sroing  a  mile  in 
the  air.  Its  size  is  30  x  20  x  10 
inches. 

Another  new  kite,  tile  "Ben 
Franklin,''  consists  of  one  main 
and  two  cross  sticks  and  heavy 
glazed  red,  white  and  blue  paper; 
furnished  complete  with  strings 
ready  to  be  set  up.  Size,  35  x 
35  inches.  This  kite  flies  without  a  tail. 
The  Ben  Franklin  kite  reel  is  entirely 
new  and  fills  a  long-felt  want.  It  is 
made  of  white  wood  and  is  fitted  on  the 
end  with  a  strong  'metal  loop  for  the 
kite-line  to  run  through.  The  turning 
handle  is  so  arranged  that  the  kite  can 
be  let  out  or  drawn  in  at  will.  Attached 
to  end  of  handle  is  a  cord  loop,  which 
when  worn  around  the  wrist  prevents  the 
reel  from  being  pulled  away  if  the  hand 
becomes   tired. 

The  Blaisdell  Paper  Pencil  Co.,  of 
Philadelphia,  have  put  out  several  new 
numbers  in  their  line  of  pencils,  includ- 
ing one  with  an  extra  thick  lead,  intend- 
ed  for  checking    purposes,    which  is  in- 


tended to  appeal  especially  for  use  by 
shipping  clerks,  as  well  as  in  banks  and 
by  auditors.  The  makers  claim  for  it 
that  it  will  outlast  and  outwear  ten  to 
a  dozen  ordinary  lead  pencils. 

Through  the  courtesy  of  Buntin,  Gil- 
lies &  Co.,  this  department  is  able  to  pre- 
sent this  month  an  illustration  of  the 
new  handy  household  package  of  Moore's 
Products.  Tt  contains  six  each  pushpins. 


in  two  sizes,  brass  tacks,  pushless  hangers 
and  two  each  hangers  No;  27  and  No.  28. 
This  box  retails  at  50c  and  the  point  is 
made  that  as  a  boon  to  householders,  re- 
tailers will  find  it  a  line  that  will  bring 
ready  sales  in  response  to  aggressive  ef- 
fort. 

The  Submarine  in  Toyland. 

A  clever  toy  just  introduced  by  The 
Fancy  Goods  Company  consists  of  a 
submarine  and  a  Dreadnought.  The  lat- 
ter is  so  constructed  that  the  deck  and 
fittings  are  loose,  and  below  deck  is  a 
spring  which  is  released  when  a  pro- 
jectile fired  by  the  submarine  hits  a 
vulnerable  spot  on  the  side  of  the  Dread- 
70 


nought,  the  result  being  that  deck,  to- 
gether with  funnels,  mounted  guns,  and 
other  deck  fittings,  fly  higgledy-piggeldy 
into  the  air  in  prodigious  -confusion  and 
to  a  surprising  height.  Needless  to  say 
it  is  one  of  the  sensations  of  the  season 
in  toyland. 

The  Sentinel  Index  Co.,  of  New  York, 
has'  just  put  out  a  combination  telephone 
and  general  index,  which  is  made  with 
loose  leaf,  having  cloth  hinges, 
and  provides  over  500  names 
and  addresses.  Each  leaf  is 
made  •  with  an  alphabetical 
index  card,  which  gives  at  a  glance 
the  information  or  telephone  which 
is  wanted..  The  base  of  the  index 
is  made  with  wood,  or  can  also,  be 
had  in  metal.  In  Canada  this  will 
be  a  line  to  retail  at  $1.00. 

A  new  educational  toy  that  is 
receiving  favorable  attention  in 
the  United  States  is  known  as  the 
'  Arteasy, "  being  a  device  which 
actually  teaches  how  to  make  cor- 
rect reproductions  of  drawings  of 
any  picture,  shading  and  coloring 
to  be  added. 

With  the  use  of  the  specially- 
prepared  glass,  which  is  placed  up 
right  in  the  centre  of  the  outfit, 
every  line  and  every  dot  is  care- 
fully reflected  upon  the  paper, 
card  or  canvas,  upon  which  the 
picture  is  to  be  drawn. 

New  items  added  to  the  line  of 
Boorum  &  Pease  Manufacturing 
Co.  are  duplicate  folding,  clipping 
and  package  receipt  forms.  In 
these  books  the  pages  are  per- 
forated in  the  centre.  The  half- 
page  to  the  right  of  the  perforation 
when  folded  to  the  left  shows  the 
same  cut  of  form  as  on  the  other 
half.  By  the  use  of  the  carbon  sheet 
a  duplicate  copy  is  made  to  be  re- 
tained in  the  book.  Each  book  has  100 
leaves,  the  pages  being  31o  x  8%  inches 
in  size.  They  are  bound  in  full  back, 
with  titles  stamped  on  the  cover  page. 

NEW   COMMERCIAL  LABELS. 

Some  original  ideas  have  been  worked 
out  in  new  seals  for  commercial  use, 
specimens  of  which  have  come  to  Book- 
seller and  Stationer  from  S.  Gilmartin. 
of  New  York.  One  of  these  is  called  the 
easy   reply   sticker  to  replace  reply   en- 


I500KSELLER      AND      STATIONER 

READY    IN    MAY 


BO 0 K  SELLER      AND      8  T A  T I 0 N  E  R 


veiopes,  which  are  so  frequently  disre- 
garded, firms  preferring  to  have  all  their 
letters  go  out  in  their  regular  envelopes 
hearing  the  firm  name  in  the  corner. 
These  lahels  are  perforated  near  the  left 
end,  thus  providing  means  of  pasting  the 
label  to  letters  going  out,  and  that  small 
section  bears  these  words:  "Tear  off 
and  stick  on  your  enevelope."  Other- 
correspondence  seals  include  "courtesy''' 
seals,  such  as  one  showing  a  cavalier 
bowing  acknowledgments  and  hearing 
the  words:  "Thank  you,''  to  he  sent 
when  hills  are  paid  or  as  acknowledg- 
ments of  orders.  Another  for  the  latter 
use  is  worded:  "Thank  you;  we  appre- 
ciate your  business  and  hope  yon  arc 
pleased."  Then  for  use  in  requesting 
payment  of  bills  there  is  a  distinctive 
little  oval  seal  with  a  big  interrogation 
mark  and  the  words:  "Have  you  tor- 
gotten  us?''  This  is  designed  to  effec- 
tively replace  the  somewhat  cold  "please 
remit"  request  that  is  habitually  used 
hv   most   firms. 


The  device  illustrated  here  is  called 
"The  Stronghold  Eyeletter."  Twenty- 
five  eyelets  come  strung  on  a  wire,  and 
when  dropped  in  the  machine  feed  auto- 
matically. 


frWE  APPRECIATE  YOUR 
A  BUSINESS  AND  HOPE 
YOU  ARE  PLEASED 


Convenient    Magazine 
Rack. 

Among  the  new  items 
in  the  Matthews  Bros.' 
line  is  a  magazine  rack 
that  would  prove  a, 
useful  adjunct  to  prac- 
tically every  home ; 
strongly  made,  and  is 
to  be  had  in  almost 
any  desired  finish.  .  It 
is  suitable  for  the 
den,  living  room  or 
wherever  the  reading- 
is  done.  Not  only  is  a 
magazine  rack  a  means 
of  preserving  maga- 
zines from  mutilation, 
and  getting  lost,  but  in 
the  store  it  hangs  be- 
fore the  eyes  of  cus- 
tomers, providing  a 
good  advertisement  for 
the  magazine  depart- 
ment. 


New   Strong-hold    Eyeleter. 

A  quick,  light  blow  punches  hole  and 
sets  eyelet  firmly  in  two  to  twelve 
sheets.  It  can  be  used  on  paper,  card- 
hoard,  cloth,  leather,  etc.  It  is  51 2  in- 
high,  21-.  in.  at  base  and  weighs  2  pounds. 

A  useful  device  just  introduced  by  the 
Progressive  Wire  Goods  Co.  of  Phila- 
delphia is  a  telephone  bracket  which  can 
he  fastened  to  the  wall,  desk,  counter  or 
shelf,  establishing  a  definite  place  for  the 
telephone,  from  which  it  may  be  easily- 
removed.  It  has  been  designed  to  eli- 
minate a  condition  which  has  always  been 
a  source  of  annoyance  to  the  busy  man, 
preventing    the      telephone      from    being 


Rack. 


t. 


knocked   to   the   floor     and   allowing   its 

wires  to  pull  over  ink-wells,  and  other- 
New  productions  in  the  line  of  the 
American  Lead  Pencil  Co.  are  locomo- 
tive pencils  and  penholder  assortments. 
The  locomotives  are  reproductions  of 
the  famous  "Moguls."  The  pencil  as- 
sortments contain  six  dozen  round  and 
hexagon  pencils,  while  the  penholder  as- 
sortment accommodates  three  dozen 
assorted  penholders.  They  are  designed 
to  create  interest  for  display  purposes 
on  the  counter  or  in   the  show  windows. 

An  unique  new  item  in  the  line  of  the 
American  Lead  Pencil  Co.  is  one  which 
has  been  named  the  ribbon  pencil.  These 
ribbon  pencils  are  designed  for  the  use 
of  stenographers,  each  pencil  being- 
decorated  with  a  bow  of  brilliantly  col- 
ored ribbon.  What  inspired  the  bring- 
ing out  of  this  new  pencil  was  the  prac- 
tice on  the  part  of  stenographers  and 
saleswoman  of  sticking  the  pencils  they 
use  in  their  hair,  so  that  the  new  pencil 
with  its  glazed  finish  and  ribbon  becomes 
a  combination  pencil  and  hair  ornament. 
The  ribbon  pencils  come  in  four  bright 
c(dors  with  contrasting  colored  ribbons, 
and  are  furnished  to  the  trade  packed 
one  dozen  on  a  display  card. 

From  S.  A.  Daniel].  Limited,  of  Bir- 
mingham. England,  comes  a  catalogue 
of  stationers'  accessories,  including  le- 
ver  embossing'  presses  for  stamping  pri- 
vate and  commercial  notepaper  and  en- 
elopes,  official  seals  for  the  use  of  lim- 
ited companies,  syndicates  .public  bodies; 
copying  presses,  copying  press  stands, 
copying  books,  water  wells  and  damping 
brushes,  steel  dies  for  plain  embossing 
and  relief  stamping,  seals  for  wax.  die 
stamping  presses  and  outfits. 

The  ('has.  Clark  Co..  of  New  York, 
have  just  put  out  a  new  assorted  cabinet 
of  1.(100  tally  cards,  including  40  de- 
signs, and  a  companion  cabinet  of  guest 
cards   with    the  same   number  of  designs. 

The  Blaisd'ell  Paper  Pencil  Co.,  of 
Philadelphia,  have  put  out  several  new 
numbers  in  their  line  of  pencils,  includ- 
ing one  with  an  extra  thick  lead,  intend- 
ed for  checking  purposes,  which  is  in- 
tended to  appeal  especially  for  use  by 
shipping  clerks,  as  well  as  in  hank-  and 
b\  auditors.  The  makers  claim  for  it 
that  it  will  outlast  and  outwear  ten  to 
a    dozen   ordinary   lead   pencils. 


A   TIPPERARY  PUZZLE. 

(hie  of  the  interesting  new  items  in- 
troduced this  year  is  "The  Tipperary 
Puzzle,"  which  the  jobbers  are  now 
featuring.  Being  fascinating  in  itself, 
and  involving  military  ideas,  it  is  a 
tiniclv  offering  which  ma;  suitably  be 
called    a    war    specialty. 


BOOKSELLER      AND      STATIONER 


An  Invitation 


A  beautiful  exhibit  showing  in  mini- 
ature the  most  interesting  operations 
in  a  paper-making'  plant  and  the  most 
interesting  processes  in  connection 
with  the  manufacture  of  fine  social 
stationery,  is  being  operated  by  us  at 
the  Panama  -  Pacific  International 
Exposition. 

Should  you  attend  the  Exposition  you 
are  cordially  invited  to  visit  our  booth 
which  is  located  in  the  Palace  of 
Varied  Industries  at  the  N.  E.  Corner 
of    Avenue    A.    and    Fourth    Street. 


Eaton,  Crane  &  Pike  Co. 

Pittsfield,  Massachusetts 
Toronto  Office:  266-268  King  St.  W. 


"All  intelligent  citizens  should  rc:i<l  .Mi-,  I'.i'rk's  adnii i-M I >]•! 
argument." — London  Spectator. 

The  Evidence  in  the  Case 

By  James  M.  Beck,  LL.D. 

Late  Assistant  AttorneyrGeneral  of  the  U.S.,  with  an 
introduction  by  .Joseph  H.  Choate,  Late  U.S.  Ambas- 
sador to  Great  Britain. 

A  discussion  of  the  moral  responsibility  for  the 
war  of  1914,  as  disclosed  by  the  diplomatic,  records  of 
England,    Germany,    Russia,    France   and   Belgium. 

At  All  Booksellers. 
G.  P.  PUTNAM'S  SONS,  Publisher 

2-6  WEST  45th  STREET  NEW  YORK 


Austria-Hungary  and  the  War 

By  ERNEST  LUDWIG 

I.  &  R.  Consul  for  Austria-Hungary,  in  Cleveland,  Ohio, 
with  preface  by  His  Excellency  Dr.  Konstantin  Theodor 
Dumba,  Austro-Hungarian  Ambassador  to  the  United 
States. 

The  first  book  published  here  or  in  Europe,  on 
Austria-Hungary  and  the  war. 

The  particulars  of  the  Sarajevo  trial  are  ably  pre- 
sented and  have  never  before  appeared  in  print. 

12mo.  224  pages,  with  frontispiece.  Price  $1.00  net. 
Postage  10  cents. 

J.  S.  OGILVIE  PUBLISHING  COMPANY 

57  ROSE  STREET  NEW  YORK 


THE  BRITISH  INDOOR   3K£££ 


THE  CE5AT  WAR  GAME 


GAMES  CO. 


97,  Queen  Victoria  Street 


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BEG  TO  ANNOUNCE  THAT  THEIB  REPRESENTATIVE,  MR.  T  D. 
DADFORD,  WILL  BE  TOURING  CANADA  AND  UNITED  STATES 
DURING  MAY,  JUNE  AND  JULY.  WITH  A  COMPLETE  RANGE  OF 
THEIR  GAMES  AND  TOYS.  HE  WILL  VISIT  THE  FOLLOWING 
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HOTELS:— 


BLOCKADE 


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The   Halifax 

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'1  he    Palmer   House 

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BRIMFUL 
OF    FUN 


73 


BOOKSELLER      AND      STATIONER 


H.  G.  Wells  Tells  His  Own  Story 

Many'  Facts  About  His  Life  Which  Are  New   to   Canadian 
Readers — His  New  Novel  Appears  This  Month. 


IN  the  preface  to  a  Russian  edition 
of  his  novels,  H.  G.  Wells  "explains 
himself,"  giving  in  the  course  of 
the  article  many  facts  of  his  life  with 
which  Canadian  readers,  to  say  nothing 
of    the    Russian,    are   not    familiar. 

"1  was  born  in  that  queer  indefinite 
class  that  we  call  in  England  the  middle 
class.  I  am  not  a  bit  aristocratic ;  I  do 
not  know  any  of  my  ancestors  beyond 
my  grandparents,  and  about  them  I  do 
not  know  very  much  because  T  am  the 
youngest  son  of  my  father  and  mother 
and  their  parents  were  dead  before  I  was 
born.  My  mother  was  the  daughter  of 
an  inn-keeper  at  a  place  called  Midhurst, 
who  supplied  post  horses  to  the  coaches 
before  the  railways  came.  My  father- 
was  the  son  of  the  head  gardener  of  Lord 
de  Lisle  at  Penhurst  Castle  in  Kent. 
They  had  various  changes  of  fortune 
and  position;  for  most  of  his  life  my 
father  kept  a  little  shop  in  a  suburb  of 
London  and  eked  out  his  resources  by 
playing  cricket.  His  shop  was  unsuc- 
cessful and  my  mother,  who  had  once 
been  a  lady's  maid,  became,  when  T  was 
twelve  years  old,  housekeeper  in  a  large 
country  house.  T  was  destined  to  be  a 
shopkeeper.  I  left  school  at  thirteen  for 
that  purpose  and  was  apprenticed  first 
to  a  chemist  and,  that  proving  unsatis- 
factory, to  a  draper,  bu.t  after  a  year 
or  so  it  became  evident  to  me  that  tlip 
facilities  for  higher  education  that  were, 
and  still  "re,  constantly  increasing'  in 
England  (ffered  me  better  chances  in 
life  than  a  shop  and  comparative  illit- 
eracy could  do:  and  so  T  struggled  for 
and  got  various  grants  and  scholarships 
that  enabled  me  to  study  and  to  make  a 
degree  in  science  and  some  mediocre 
honors  in  the  new,  and  now  great  and 
growing,  University  of  London.  My  chief 
subject  for  graduation  was  comparative 
anatomy,  and  the  professor  in  whose  lab- 
oratory T  worked  was  Professor  Huxley. 

"After  T  had  graduated  T  taught  bi- 
ology for  two  or  three  years  and  then 
became  a  journalist,  partly  because  it 
is  a  more  remunerative  profession  in 
England  than  teaching,  but  partly  also 
because  I  had  always  taken  the  keenest 
interest  in  writing  English.  Some  little 
kink  in  my  mind  has  always  made  the 
writing  of  prose  very  interesting  to  me. 
I  began  first  to  write  literary  articles, 
criticisms,  etc..  and  presently  short  im- 
aginative stories,  in  which  T  made  use 
of  the  suggestions  of  modern  science. 
There  was  a  demand  for  this  sort  of 
fiction  in  Great  Britain  and  America  and 
ray  first  hook,  published  in  1895.  attract- 


ed considerable  attention  and,  with  two 
of  its  successors,  gave  me  a  sufficient 
popularity  to  enable  me  to  devote  myself 
exclusively,  and  with  a  certain  sense  of 
security,  to  purely  literary  work." 

Wells'  last  novel  was  ''The  Wife  of 
Sir  Isaac  Harmon,"  and  another  recent 
work  of  his  was  "The  War  That  Will 
End  War."  Hi--  new  novel,  "Bealby," 
appears  this  month.  This  gives  an  idea 
of  what  a  busv  writer  Wells  is. 


'Printed   Motion 
Pictures" 

That  is  the  Way  Dr.  Frederick  Taber 
Cooper  Characterizes  the  Novels  of 
Harold    Bell    Wright    and    Ac- 
counts  for  Their  Popularity. 

THE  best  selling  book  in  the 
United  States  for  the  past  six- 
months  and  still  a  good  leader  is 
"The  Eyes  of  the  World."  which  was 
first  in  Canada,  but  which  in  this  coun- 
try lias  been  obliged  to  take  second 
place  with  the  appearance  of  the  new 
Ralph  Connor  book,  "The  Patrol  of  the 
Sun  Dance  Trail." 

In  the  New  York  Bookman  Dr.  Fred- 
erick Taber  Cooper  had  an  interesting 
study  in  which  he  analyzes  the  secret 
of  Harold   Bell  Wright's  success. 

Melodrama,  exaggeration,  sentimental- 
ity, mawkishness.  emotions  laid  on  thick- 
,ly  like  jam,  sentimentalized  theology — 
these  are  some  of  the  ingredients  of 
Harold  Bell  Wright's  art,  according  to 
Dr.  Cooper.  He  sums  up  the  Wright 
"conundrum"  by  comparing  him  to  the 
Salvation   Army: 

"His  style  is  largely  suggestive  of  the 
drum  and  the  tambourine,  his  attitude  is 
the  uncompromising  attitude  of  the  re- 
vivalist, lie  ruthlessly  divides  his  sheep 
from  his  goats,  omnipotently  thrusting 
the  latter  into  outer  darkness.  And  be- 
cause so  many  people  are  still  secretly 
old-fashioned  in  their  beliefs,  still  look 
upon  our  big  cities  as  modern  Sodoms 
3rd  Comorrahs.  they  find  his  hectic  de- 
nunciations of  the  sins  of  society  as  soul- 
satisfying  as  our  puritan  ancestors  found 
the  fire  and  brimstone  of  the  Sunday 
sermon.  .  .  The  daring'  abduction  and 
brave  rescue,  the  deadly  struggle  on  the 
narrow  ledge,  thegun-shot  from  an  am- 
bush in  the  nick  of  time, — how  many 
times  we  have  been  unsophisticated  audi- 
74 


ences  at  a  'Nickelodeon'  thrill  at  the 
silent  Hashing  forth  of  these  lurid  hap- 
penings. Perhaps  after  all  that  is  part 
of  the  secret  of  Mr.  Wright's  success.  He 
writes  badly,  he  is  blatantly,  even  gro- 
tesquely, false  to  life,  his  technique  is 
a  thing  to  weep  over, — but  somehow  or 
other  he  does  make  the  reader  see.  It 
is  a  common  platitude  of  the  stage  that 
an  audience  believes  the  most  incon- 
gruous, impossible  things  because  it  sees 
them  happen.  Well,  that  is  the  way 
with  Harold  Bell  Wright's  printed  mo- 
tion-pictures.   We  see  them  happen." 

This,  however,  is  not  a  circumstance 
to  the  following  criticism  of  Wright  by 
a  veteran  bookseller  whom  Dr.  Cooper 
quotes: 

"It  is  no  mystery  at  all,  just  a  matter 
of  sheer  advertising',  like  selling  patent 
medicines  or  breakfast  foods!  Take  any 
novel.  T  don't  care  how  good  or  bad  it  is. 
and  use  the  same  methods,  advertise  it 
as  widely  and  persistently,  give  away  as 
many  presentation  copies  in  special  leath- 
er binding  to  the  retail  dealers,  accom- 
panied by  nice  little  personal  letters, 
saying  that  here  is  a  hook  that  you  are 
sure  will  appeal  to  them  and  that  they 
will  be  glad  to  recommend  to  their  cus- 
tomers— and  T  will  guarantee  that  yon 
will   set   similar  results." 


German  Spies  in  England.  William  Le- 
Qucux.  Toronto :  Thomas  Langton. 
Cloth. 

The  writer  claims,  and  no  doubt  with 
excellent  reason,  that  "few  men  have 
been  more  closely  associated  with  or 
know  more  of  the  astounding'  inner  ma- 
chinery of  German  espionage  in  this 
country  and  in  France"  than  he,  and 
what  he  has  to  tell  us  in  these  exciting 
and  arresting  pages  is  naturally  well 
worth  the  most  serious  attention.  The 
many  particulars  he  gives  are  exceed- 
ingly illuminatinc  For  instance,  it  is 
broadly  hinted  that  when  the  Emperor 
came  a  short  time  since  to  Highcliffe 
Castle,  in  Hampshire,  he  brought  with 
liim  thirty  "secretaries,"  most  of  whom 
were  probably  "spies.'"  A  further  in- 
teresting point  is  that  of  wireless  tele- 
graphy, and  Mr.  Le  Queux  says  quite  de- 
finitely that  there  are  no  doubt  secret 
installations  in  Britain  to-day.  Per- 
haps the  most  remarkable  revelation  in 
the  book  is  the  long  transcript  of  a 
speech  made  by  the  Kaiser  at  Potsdam  in 
June,  190S,  at  a  secret  council,  in  which 
he  stated  very  clearly  bis  intentions  to 
make  war  upon  Enaland,  France,  and 
Russia,  and  later  on  the  United  States. 
A  remark  of  his  that  "at  the  end  of  the 
coming  war  the  Imperial  treasury  will  be 
filled  to  overflowing  with  the  gold  of  the 
British  and  French  war  indemnites"  is 
not  verv  likelv  to  materialize. 


HOOKSEDLER      AND      STATIONER 


. 


Wtyfebear        ^^-""»! ',;  '' ''' " i- 1 iJKJJia^  Zebra 


Animal  A. B.C.  Toy  Blocks 


Most  attractive  sellers  now  on  the 
market.  Made  up  in  boxes  6^  x  10^ 
and  8^  x  14.  Each  set  is  composed 
of  24  blocks  of  light  wood  covered  on 
both  sides  with  high-grade,  5  colors, 
lithographed  pictures  of  gripping 
interest  to  the  juvenile  mind. 

IVrite  for  prices  and  particulars. 


FULTON  SPECIALITY  CO. 

128  FULTON  STREET     .*.     ELIZABETH,  N.J.,  U.S.A. 


75 


BOOKSELLER      AND      STATIONER 


News  of  the  Music  Trade 

Record  of  Sheet  Music  Cop}a-ighted  in  Canada  for  the  Guidance 

of  Dealers. 


Although  the  following  paragraph 
from  t lie  Music  Trades  Journal  advises 
its  readers  to  compete  with  booksellers 
in  getting  after  orders  for  church  hymn- 
als, it  is  reproduced  here  for  its  infor- 
mative and  suggestive  value  to  book- 
sellers:— 

We  are  told  that  a  successful  old  pork 
packer  pointed  but  to  his  son  that  "it's 
the  exception  to  the  rule  you  have  to 
keep  your  eye  skinned  for  in  business." 
The  rule  seems  to  be  that  music  dealers 
do  not  prove  to  he  in.  competition  with 
the  book  dealers  in  handling  hymnals  of 
the   different   church    denominations. 

Isn't  it  possible  that  some  music  deal- 
ers could  be  the  exception  to  this  rule 
with  profit?  A  gentleman  last  January 
invested  $60  in  hymnals.  The  music 
dealer  with  whom  he  does  business  might 
as  well  have  secured  thai  order  as  not. 
This  year  the  same  man  spent  $40  in 
January  on  the  same  kind  of  books.  A 
choir  leader  and  music  teacher,  who 
spends  at  least  $350  a  year  with  one 
music  house  in  his  city,  might  have  in- 
creased that  amount  in  1914  by  another 
$50,  bad  his  music  dealer  been  open  to 
supply  the  large  hymn  books  with  tunes. 

The  question  is  worth  looking  into. 
Such  music  books  are  legitimate  line  for 
thp  sheet  music  department  to  handle. 

Claxton's  of  Toronto,  had  good  success 
with  a  phonograph  record  and  sheet 
music  display  in  which  a  conspicuous 
feature  was  a  large  poster  picturing  the 
popular  movie  star  Mary  Pickford.  The 
sonu  thus  'jiven  prominence  was  "  Sweet- 
heart of  Mine."  just  out  in  record  form, 
and  besides  selling  many  of  the  records, 
the  display  naturally  sold  many  copies 
df  the  sheet  music  as  well. 

'  Sheet  music  and  talking  machine  re- 
cords are  now  all  sq  closely  connected 
that  each  helps  the  othei'.  Any  dealer 
who  sees  he  is  the  loser  by  not  handling 
sheet  music  should  communicate  with 
the  publishers  and  wholesalers,  whose 
announcements  will  be  found  elsewhere 
in  this  issue,  with. a  view  to  getting  in- 
formation mi  the  necessary  stock  with 
which  to  ciimmence. 

a 

PHONOGRAPH    RECORD    FILES 

Items  that  will  prove"  ready  sellers  it 
featured  in  connection  with  the  sale  of 
phonograph  records,  are  three  sizes  of 
box  record  files.  The  records  are,  filed 
between  twelve  numbered  guide  cards. 
There  are  index  sheets  and  gummed 
numbers  for  numbering  the  records.  The 
boxes  are  made  of  tough  binders'  board 
with   reinforced  corners. 


They  come  in  three  sizes,  to  accom- 
modate twelve-inch,  ten-inch  and  the  lit- 
tle 5%-ineh  records  which  are  creating 
such  a  stir  as  fifteen-cent  items. 


COPYRIGHTED   IN   MARCH. 

Canadian  Mary-  By  Henry  Deans  Chap- 
man. (Words  and  music.)  Henry 
Deans   Chapman,  Hull,  Que. 

Drifting.  Song.  Words  and  music  by 
A.  Leon  Hatzan.  Arranged  by  F.  E. 
Bentley.  Empire  Music  &  Travel  Club, 
Limited,  Toronto,  Ont. 

Canada's  Sons  Who  Can't  Man  Your 
Guns.  Words  and  music  by  Burt  Day- 
ton.   Burt   Dayton,  Hamilton,  Out. 

That's  What  I  Think  of  You.  Ballad. 
Words  by  Stanley  K.  Bennett.  Music 
by  N.  Fraser  Allan.  Empire  Music  & 
Travel    Club,   Limited,    Toronto,    Ont. 

I'm  a  Lonesome  Melody.  Words  by  Joe 
Young.  Music  by  Geo.  W.  Meyer.  Kal- 
nrar  &  Puck  Music  Company,  New 
York,   N.Y. 

To  Berlin  and  Call  on  the  Kaiser.  Song. 
George  Phillips  Telford,  St.  Mar- 
garet's Vale,  Que.,  22nd  March,  1915. 

Flying  Fancies.  (Waltzes.)  By  F.  H. 
Losey.  Yandersloot  Music  Publishing 
Company,  Williamsport,  Pennsylvania, 
U.S.A. 

Frolic  of  the  Crickets.  Caprice.  By 
Raymond  Edwards.  Vandersloot  Music 
Publishing  Company,  Williamsport, 
Pennsylvania. 

You're  a  Pocket  Edition  of  Your  Mother. 
Words  by  Ed.  P.  Moran.  Music  by 
Seymour  Fnrth.  Whaley.  Royce  & 
Company,    Limited,    Toronto.    Ont. 

I  Love  a  Soldier  in  Uniform.  Words  by 
Robert  Garland.  Music  by  Jean  Bon- 
ner. Whaley,  Royce  &  Company,  Lim- 
ited, Toronto.  -Ont. 

Neutrality.  Words  by  Will  A.  Heelan. 
Music  by  Seymour  Eurth.  Whaley. 
Royce  &  Company,  Limited,  Toronto. 
Ont. 

What  We  Have  We'll  Hold.  Words 
by  Cecil  E.  Selwyn.  Music  by  W.  H. 
Anderson.  Cecil  E.  Selwyn,  Winni- 
peg, Man. 

Memories.    Violin  solo.     By  James  Will- 
ing.    James  Willing.  Montreal.  Que. 
To   Say  Your  Heart    is    Mine    Always. 
Words  and   music  by   Arthur  B.  Ben- 
nett.      Arthur     B.     Bennett.     Toronto. 
Ont. 
I'd  Give  Everything  for  You.     By  Jack 
Stern  and  M.  K.  Jerome.     Words  and 
Music.       Waterson.    Berlin    &    Snyder 
Company,  New  York,  N.Y. 
The     Voice     of     Belgium.       Words  and 
76 


music  by  Irving  Berlin.  Irving  Berlin, 
Inc.,  New   York,  N.Y, 

The  Merry  Green  Fields  of  Ireland. 
Words  and  Music  by  Glen  Owen 
Pierce.  Maple  Leaf  Music  Co.,  Toron- 
to. Ont. 

When  Jack  Canuck  Comes  Marching 
Home.  Words  by  James  Mathewson. 
Music  by  Nellie  Mathewson.  Nellie 
Mathewson,   Toronto,   Ont. 

A  Song  of  Summer.  By  W.  0.  Forsyth. 
Op.  38,  No.  1.  Empire  Music  and 
Travel    Club,  Limited,  Toronto,   Ont. 

On  the  River.  Barcarolle.  By  W.  0.  For- 
syth. Op.  38,  No.  2.  Empire  Music  & 
Travel   Club,  Limited.  Toronto.  Ont. 

Come  Over  to  Dover.  Words  by  Stanley 
Murphy.  Music  by  George  Botsford. 
Jerome  H.  Remick  &  Company.  New- 
York,  N.Y. 

Lease  Your  Little  Lovin'  Heart  to  Me. 
Words  by  George  J.  Moriarty.  Music 
by  Richard  A.  Whiting.  Jerome  H. 
Remick  &  Company,  New  York,  N.Y. 

Slippery  Elm.  Fox  Trot.  By  Al.  Mo- 
quin.  Waterson.  Ber'in  &  Snyder 
Company,  New  York,  N.Y.,  U.S.A. 

The  Steeplechase.  Fox  Trot  or  Pigeon 
WTalk.  By  Milton  Affer  and  Pete 
Wendling.  Waterson.  Berlin  &  Sny- 
der Company.  New  York,  N.Y..  U.S.A. 


News  has  just  come  of  the  fourteenth 
issue  of  the  Home  University  Library 
commencing  the  second  hundred  volumes. 
This  issue  comprises  the  following  four 
volumes : — 

"Belgium,"  by  R.  C.  K.  Ensor. 

"Milton,"  by  John  Bailey,  M.A. 

"A  History  of  Philosophy,''  by 
Clement  C.  J.  Webb;  and 

Political  Thought  in  England:  From 
Herbert  Spencer  to  the  Present  Day," 
by  Ernest  Barker. 

In  a  broadsheet  dealing  with  this  new 
issue  of  the  Home  University  Library 
volumes  the  publishers  submit  that 
neither  wars  nor  tumult  of  nations  alter 
the  tremendous  need  for  thoughtful  self- 
education  and  the  necessity  of  learning 
to  think  sanely. 


BOOKS    RECEIVED. 

First  Cousin  to  a  Dream.   By  Cyril  II  ar- 

court.     Toronto:   Gundy.   Cloth,  $1.25. 

A  tale  of  psychological  problems  and 
character  sketches. 
C.   O.   D.      By    Natalie   Sumner   Lincoln. 

Toronto:  Copp.  Clark  Co.  Cloth.  $1.25. 

A  mysterious  murder,  ami  the  still 
more  mysterious  repeated  appearance  of 
the  letters  "  C.  O.  D.."  confronting  the 
searchers  for  the  criminal  at  every  turn, 
involve  many  members  of  the  diplomatic 
circle  at  Washington.  An  impossible-to- 
-tell-the-ending  story,  even  better  than 
"The  Trevor  Case." 


BOOKSELLER, AND      STATIONER 


HEPSLT 
BURKT 

"A  Sister  to  < 

"David  Harum"       \ 
^■Frar^MWesicotL^ 


J&SSd 


Tair\L  polite  to  looR  surprised. 
^wher\  a  womar\  says  snes  Ooiiy 
to  be  married, -every  womaJyiir^ 
der  r\ir\ty  cioiit  nas  expectations. 
W/iile  thej-es  lite  tuergs  iiopc 
iliat  some  mary  will  mafce  a  loot 
oi  nimsell- .'■     ■    •    ■ 


TiMwurd  Westcott  diei  ixtore  hisliislbocfc, 
"David  Harum." came  tromthe  presses  to-  -• 
Wiry  the  7lniericar\  public  as  rpbook.  ever  — 
had  before. -Maga2ir\e  ai\d  booK publish 
cm  decided  that  hieftryicri  cuedwrthUfeslcotl 
Bulildidrfl..  Itr 
WestcoH  livii — 
ir\a small  ■Id..., 
Svritteiia  rvpvel  ifiat  is  every. fail  as-_ 


■-Ml  is  lull  of  those  same  Kir\dly  dirts 
at  loin's  arvi  thir\Os.  those  same/iowe 
spun  philosophies. 


Toronto  :    THOMAS    LANGTON,    Publisher,    23    Scott    Street 


New  York  :   THE  H.   K.   FLY  COMPANY 


Containing  -1  Songs.  Tlie  Most  Popular 
and  HiKS*1*!  Sellers.  By  Carrie  .Iniobs- 
8011(1.   Xevin,  Gounod,  etc.,  etc. 

For  Value 

The  Wonder  of  the 

World 

Trade  8c.  Retail  25c. 


At  8c.  per  Copy 

This  is  the 

Best  Value 

Ever  Offered 

in  t lie  Whole 

History    of   Publishing. 

The  first   dealer  who 

saw  this  book 

ordered  3,000 

copies,  the  second 

dealer  who  saw 

it   ordered 

2,000  copies. 

.'!(}   pages  of 

music    printed 

from  engraved 

plates   with 

illustrated 

title. 


A  MONEY  MAKER 

5c.  and  10c.  Music 

Wo  arc  Sole  Wholesale  Agents  for  ( Janada 
of  the  only  5e  and  10c  editions  that  can 
be  legally  sold  in  Canada. 

Send  for  Lists  and  Trade  Rates. 


30c  and  50c  Folios  of  Music 

Send  for  our  new  list  of  Bread  and  Butter 
Lines. 


Do  you  stock 

It's  a   Long  Way  to  Tipperary? 

Send  to  us  for  trade  rate — retails  at  15c 


THE  HAWKES  &  HARRIS  MUSIC  CO. 


10  SHUTER  STREET  (Opposite  Massey  Hall) 


TORONTO,  CAN. 


We    carry  the    largest   stock    of    general   Sheet    Music    and    Music    Books    in    Canada 


It 


BOOKSELLER      AND      STATIONER 


A  Few  of  Our  Good  Sellers     S^STmais 


i^s 


SPELLING  BOARD 


PARCHEESI 


CROKINOLE 


SELRIGHT   INITIAL   WATCH 


CLOTH  DOLLS  ON  SHEETS 

27  inches  High.  Lithographed  in  8  Colors. 


SELRIGHT   INITIAL   WATCH 


This  watch  is  guaranteed.  Per- 
fect running  condition.  Correct 
material   and    workmanship. 

Repaired    without   cost. 


SEND  FOR   OUR  1915  CATALOGUE 
SPECIAL  PRICES  ON  QUANTITY  ORDERS 


DESCRIPTION 

The    face    heavy    heveled    crystal. 

Tin'    back    beautifully    enameled 

I'lie  ease  highly  burnished  nickel. 

Retails  for  $1.00. 


SELCHOW  AND  RIGHTER  COMPANY,  62? 


BROADWAY 
NEW  YORK 


78 


BOOKSELLER     AND      STATIONER 


r 


-\ 


"KNITTING" 

BY    MURIEL    BRUCE    AND    BARON    ALIOTTI 


A  new  and  charming  song  full  of  pathos  and 
patriotism.  Enjoyed  and  sought  after  every- 
where.   Dealers  send  12  cents  for  sample  copy. 


WRITE  NOW. 


CHAPPELL   &    CO.,  LIMITED 

347   Yonge  Street,  Toronto 


NEW  YORK 


MELBOURNE 


.J 


Where  Can  We  Find  the  Four  Live  Salesmen  We  Need  Immediately? 

Somewhere   among   the   retail    stationery   stores    of    Canada    are    four    live,    energetic    salesmen 

working    hard    for    just    the    bigger,    broader    opportunity   we   are   ready   to   offer   them.' 

So    thoroughly   have    the   public   taken    hold    of  ''Things    Different,"    we    need    an    enthusiastic 

representative  for  the  West,  two  for  Ontario,  and    one    for    New    Brunswick.      Men    who    can 

handle   our   lines   of   High-Class   stationery,   seasonable  greeting  cards,  Christmas  novelties,  etc.,     ' 

with  a  "snap''  and  "go." 

The   commission   is   excellent   and   sales   of  these  High-Class   lines    are    always   big. 

If  YOTJ  are   the   man,   there   is  every  opportunity   to  make  a  big  thing  out  of  this  connection, 

so   write   us  to-day  sure. 

The  Sutcliffe  Co.,  Limited,  "Things  Different,"  77  York  St.,  Toronto 


PATENTED 


UPTODATE  Calendar 


The  one  only  new  thing  in  the  world  of  calen- 
dars. The  only  practical  Desk  Calendar.  A  red 
line  mechanically  cancels  past  dates,  but  still 
shows  the  relation  to  the  days  past  and  to  come, 
to  the  present  indicated  date.  Can  be  used 
tiom  year  to  year.  It  rinds  a  ready  sale  wher- 
ever displayed.  .Made  in  "Leatherette,"  Genuine 
Leather.  Quartered  Oak,  Solid  Mahogany,  and 
Brush   Brass  cases. 

Write   for   price   list   and   particulars. 


IDEAL  SPECIALTIES  MANT'G  CORP. 

552  PEARL  STREET  NEW  YORK.  U.S.A. 


FLAGS  AND  DECORATIONS 

Flags  of  all  kinds,  including  Allies.  Parade 
Canes  and  Ticklers,  Japanese  Parasols,  Jap- 
anese Lanterns,  Confetti,  Fair  Novelties, 
Horns,  Paper  Hats,  etc. 

Decorations  for  Parades,  Old  Boys'  Re- 
unions, Fairs,  Summer  Resorts,  etc.  Christ- 
mas Decorations  and  Novelties,  Artificial 
Flowers  and  Vines. 

THE  CELEBRATION   SUPPLY  CO. 

Phone  Adelaide  2060 

513   Queen  Street   West  TORONTO,   ONT. 

WRITE  FOR  OUR  SPRING  CATALOGUE 


Condensed    Advertisements 


MISCELLANEOUS. 


BOOKS— ALL  OUT  OF  PRINT  BOOKS  SUP- 
plied  no  matter  on  what  subject.  Write  us 
We  can  get  you  any  book  ever  published. 
F  lease  state  wants.  When  in  England  call  and 
see  our  50.000  rare  books.  Baker's  Great  Book 
shop,  14-16  John  Bright  Street.  Birmingham, 
England. 


ROBERT  H.  DODD,  FOURTH  AVE.  AND 
30th  St.,  N.  Y.  City.  Dealer  in  rare  books, 
autograph  letters,  manuscripts.  Correspond- 
ence  invited.  (tf) 


CROWLEY.  THE  MAGAZINE  MAN,  INC.,  3291 
3rd  Ave..  N.Y.  City.  Wholesale  only.  Price 
book  on  request. 


PAYSON'S  INDELIBLE  INK.  TRADE  Sup- 
plied by  all  Leading  Wholesale  Drug  Houses 
in  the  Dominion.  Received  Highest  Award 
Medal  and  Diploma  at  Centennial,  Philadel- 
phia, 1876;  World's  Fair,  Chicago,  1893,  and 
Province  of  Quebec  Exposition,  Montreal,  1897. 


WANTED. 


SMART  MAN  WANTS  IMMEDIATE  Posi- 
tion in  book  or  book  and  stationery  store; 
experienced;  either  wholesale  or  retail,  indoor 
preferred.  Can  furnish  the  best  references. 
Apply  Box  32».  Bookseller  &  Stationer,  To- 
ronto. 


WANTED— A   YOUNG   MAN   WITH    TWO    OP. 

three  years'  experience  on  envelope  machine. 
Good  prospects  for  one  who  can  produce 
results.  Apply,  with  full  particulars,  to  Mont- 
real Envelope  Co.,  4  St.  Antoine  St..   Montreal. 


HOTEL    DIRECTORY. 


HALIFAX   HOTEL 

HALIFAX,   N.S. 


ACCOUNTANTS    AND    AUDITORS. 


JENKINS  &   HARDY 

Assignees,  Chartered  Accountants,  Estate  and 

Fire  Insurance  Agents. 

15J  Toronto  St.  52  Can.  Life  Bldg. 

Toronto  Montreal 


AN  AD  IN  THIS  PAPER  WILL 
BRING  RESULTS  AND  HELP  TO 
BUILD  UP  YOUR  BUSINESS. 


When  writing  advertisers  kindly 

mention  having  seen  the  ad. 

in  this  paper. 


ABOUT  CARBON  PAPER 

Points  of  Interest  to  Dealers  as  to 
Meeting  Requirements  of  Users. 
The  retail  stationer  who  will  seek  to 
meet  the  requirements  of  the  users  of 
typewriter  carbon  papers  and  ribbons 
will  succeed'  in  building  up  a  good; 
profitable  business  in  these  lines  that 
will  bring  repeat  orders  more  than 
warranting  strong  initial  effort  in  get- 
customers. 


Hustwitt, 
the  A.  S. 
i  s  t  w  i  t  t 
ny,  44  Ade- 
West,  To- 
whole  sale 
d  i  s  t  r  ibutors  for 
Canada  for  the  H.  M.  Storms  Company, 
of  New  York,  makers  of  the  "Whit edge 
Efficiency"  carbon  paper,  is  prepared 
to  supply  free  samples  of  this  meri- 
torious paper  to  dealers  upon  request, 
together  with  a  proposition  that  it  will 
pay  them  to  take  up.  pushing  "the  line 
that  always  repeats" — Whitedge  Effi- 
ciency  Carbon    Paper. 

The   A.    S.   HUSTWITT   CO., 

44    Adelaide   St.    W.,    Toronto, 

Canadian     Distributors. 


BOOKSELLER     AND      STATIONER 


TOYS 

Manufactured  by  THE  WILKINS  TOY  CO. 

KEENE,  N.H.,  U.S.A. 

Represented  by 
RIEMANN,  SEABREY  CO.,  1 1-1  5  Union  Square  W..  New  York 


CHANGEABLE 

i  36000  IN  USE 

Lawteo  to  all  lines  of  business 

i  this  beautiful  trace  attr&ctqr 

iill  attract  attehti08  qf 

PASSI8G  PUBLIC  "ISSJiOTHINGiS 
■    .    -  ELSE,  IILL  DO.  - 
250  STEEL  LETTERS  1ITH  SHALL  SIZE, 

680  STEEL  LETTERS  IITH LARGE  SIZE. 


This  beautiful  inter- 
changeable sign-board 
is  made  entirely  of 
metal,  is  absolutely  in- 
destructible, first  cost 
is  only  cost.  It  appeals 
to  people  :it  time  they 
aiv  on  the  street  for 
purpose  of  buying,  at 
the  time  they  are  in 
mood  to  buy.  Copy 
can  lie  changed  in  just 
a  moment's  time..  Write 
for    Art    Catalogue    142. 

Distributors  wanted. 

H.  E.  WINTERS 
SPEC.  CO. 

DAVENPORT.  IOWA 


When   writing   advertisers   kindly    mention 
Bookseller  and  Stationer 


XF  YOU  WANT  SOME- 
THING AND  DON'T 
KNOW  WHERE  TO  GET 
IT  — WRITE  US  — WE'LL 
TELL    YOU. 

BOOKSELLER    AND    STATIONER 
Special  Service  Department 


ALPHABETICAL  INDEX 

Albemarle  Paper  Mfg.  Co 3 

Albertype    Co !!!!!!!!!  16 

American   Lead    Pencil   Co 15 

Anglo-Can.  Music    Co 69 

Blackie   &    Sons    53 

Buntin,   Cillies  &  Co Back  Cover 

Brown    Bros 2 

Binn     Bros 13 

Boorum  &   Pease   •  •  ■  •  ^ 

Butler  Doll   Stand  Co .'..!..!!!"!!!"!  12 

Beebe.    L.   C °  24 

E  .  1;I::;-M:  n  ill    <      inpany  ~f\ 

British    Indoor   (James   Co .  .  73 

Copp,   Clark   Co 7   an<i  55 

Cassell    &    Co 57 

Carter's   Ink   Co ............'.  6 

Caribonum    Company    9 

Castle   Pub.   Co.    .  .  .' \..\  20 

Canadian    Facts   Co '.  69 

Chappell   &  Co 79 

Celebration    Supply    Cr 70 

1  >a\\  son,    Ltd..    W.   V 2 

DesArts    Studio    '..'.'.'..  22 

Dennison   Mfg.   Co ~g 

Dow   &    Lester    20 

Dickinson  &  Go .  28 

Bsterbrook  Pen  Mfg.  Co 9 

Eagle    Pencil    Co 25 

Eaton,   Crane   &    Pike   Co 73 

Fancy    Goods  Co.   Of   Canada    14 

Paber,   Eberhard    22 

Feurestein     &     Co 20 

Pulton   Specialty  Co --, 

Farmer's     Magazine     7S 

Gundy.    S.    B 59 

Gilbert  Post  Card  Co • 6 

Games  &  Toys    22 

(loodall,   Chas 1 

Cruei    Sales    Co 9 

George,   Henry    24 

Biggins  &  Co Inside  Back  Cover 

Hurst,     Aubrey     61 

llinks.    Wells    &    Co.     .  .  .s 20 

Ileale    &    Co 24 

Heath    &    Co 69 

Hawkes  &  Harris  Music  Co 77 

Imperial    News   Co 61 

International  Trades  Press    22 

Ideal   Specialties  Co 79 

Jacques  &  Son.  Ltd 21 

Lilywhite.    Ltd 18 

Langton,     Thomas      77 

Merriam  Co..  G.  &  C 61 

Mittay  &  Volger Inside   Back  Cover 

MacDougall  &  Cq 11  and  13 

Morden  Mfg.   Co 22 

Menzies   &   Co 4    and    5 

Mahie,  Todd  &  Co 12 

McCready  Pub.  Co .- 16 

Mortimer    &    Co 20 

Monarch     Paper    Co 25 

Morton  Philips  &  Co 24 

McClelland,  Goodchild  &  Stewart   65  and  67 

McKinlev    Music    Co 69 

McLeod   &   Allen    71 

MacLean's    Magazine     7S 

Nelson  &  Sons    59 

National   Blank    P.ook   Co 18 

Ogilvie    Pub.    Co 7.°, 

Packard    Bros 15 

Physical   Culture    Pub.   Co 16 

Perry,   Bevan   &   Co 20 

Photochrom  Co 21 

Putnam's.    Ltd 73 

Band,  McNarlv  &  Co 61 

Ramsay  &  Co 10 

Sanford    &    Bennett   Co Front    Cover 

Sengbusch    Inkstand    Co 10 

Smith,   Davidson  &  Wright    9 

Stafford    1  nk    Co 20 

Sonophone     Co 24 

Stationers    Loose    Leaf    Co — 

Sutcliffe    &    Cr 79 

Toy   and    Fancy   Goods   Trader    12 

'Puck  &  Sons  Co 21 

Valentine   &    Sons    Inside    Front    Cover 

Verdier    Ltd 22 

Wilson-Jones  Loose  Leaf  Co 6  and  '-'~> 

Waterston    &    Sons    19 

Worcester  &   Co IS 

Waterman     &     Co 26 

Westcott     Jewel     Co 20 

White  Ridsdale  &  Co 17 


SO 


BOOKS  E  LLER      A  N  D      S  T  A  T  1  (>  N  E  K 


Procrastination  is  the  Thief 
of  Profits — 


^\ 


If  you  are  not  making  use  of  the  prestige,  popularity  and 
sales  bringing  power  of  the  Mittag  &  Volger  Lines,  at  least 
get  the  FACTS  about  it.  There  are  points  about  this 
Quality  Line  of 

Typewriter  Ribbons  and  Carbon  Papers 

that  will  mean  good  profits  from  a  growing  volume  of 
business  for  you.    Get  the  facts  to-day. 

MITTAG    &    VOLGER,  Inc. 

Principal  Office  and  Factories  :   PARK   RIDGE,    N.J.,  U.S.A. 
BRANCHES: 

•few  York.  K.Y.,  1(<\  Broadway.     Cfaicaeo,  111.,  205  W.  Monroe  St.      London.  7  and  S  Dyers  Bide..  Holborn,  E.C. 
AGENCIES — In  every  part  of  the  world  ;  in  every   city  of  prominence. 


HIGGINS' 


Drawing  Inks,  Blacks  and  Colors 

Eternal  Writing  Ink 

Engrossing  Ink 

Taurine  Mucilage 

Photo  Mounter  Paste 

Drawing  Board  and  Library  Mucilage 

Office  Paste 

Liquid  Paste 

Vegetable  Glue,  etc.,  etc. 


Strictly  Original  Goods  of  the  Highest  Grade  Only. 

Show  Cards,  Color  Cards  and  Imprinted  Matter  Sup- 
plied to  the  Trade.  Discounts  and  Trade  Prices 
give  good  profits. 

Consumers,  emancipate  yourselves  from  the  use  of  cor- 
rosive and  ill-smelling  inks  and  adhesives  and 
adopt  the  Higgins  Inks  and  Adhesives.  They  will 
!>e  a  revelation  to  yon. 

WE    PROTECT   THE   TRADE    BY    REFERRING 
ALL     ORDERS     AND     INQUIRIES     THERETO 

CHARLES  M.  HIGGINS  &  CO. 

Originators  and    Manufacturers   RKFJN'KD    INKS   and   ADHESIVES 

Main  Office  and  Factory,  BROOKLYN,  N.Y.,  U.S.A. 

NEW  YORK— CHICAGO— LONDON 


BOOKSELLER      AND      STATIC)  N  E  I: 


I 


Two  New  Scribbler  Covers 


This  year's  designs  are  up-to-date  and  appropriate,  including 
several  patriotic  subjects.     Ask  us  for  samples. 

It  is  not  too  early  to  look  up  your  stock  of 

SEASONABLE  SPRING  GOODS 

Shelf  Paper — Four  grades  in  white  and   colors. 
Carpet  Felt  or  Lining. 

Writing  Inks  and  Mucilage,  etc. — Lowest  market   prices. 
Japanese  Napkins — An  entirely  new  range. 
Tissue  Tablecloths — 42  x  56  inches,  white,   sanitary. 
Picnic  Plates — Moulded  pulp  in  convenient  packages. 
Lily  Paper  Cups — Save  time  and  trouble. 
Waxed  Paper — In  5c.   and   10c.   packages. 


v//////////M/m 


HAMILTON 


CANADA 


Ibsim 


AND 


OFFICE  EQUIPMENT  JOURNAL 


The  only  publication  in  Canada  devoted   to  the   Book,  Stationery  and  Kindred 
Trades,   and   for   thirty   years   the   recognized   authority   for   those   interests. 

MONTREAL,  701-702  Eastern  Townships  Bank  Bldg.     TORONTO,  143-153  University  Ave.        WINNIPEG,  34  Royal  Bank  Bldg.       LONDON,  ENG.,  88  Fleet  St.,  E.C. 


VOL.  XXXI. 


PUBLICATION     OFFICE:     TORONTO,      MAY,      1915 


No.  5 


A  Pen  that  meets  the  Requirements 
of  Progressive  People 

The  fountain  pen  is  fast  doing  away  with  the  old-style,  dip-in-the-ink 

pen.     This  is  the  age  of  progress,  and  to  be  progressive  you  must  sell  a 

fountain  pen  that  is  up-to-date.     Right  now,  in  your  own  town,  lots  of 

men  and  women  are  looking  for  a  fountain  pen  that  is  more  convenient, 

and  the  most  dependable.    Sell  these  people  the 

Sanf ord  &  Bennett 

AUTOPEN 

It  meets  the  demand    for  a  trouble-free,    self-filling    pen.  that  has  high 
quality  and  is  always  reliable.     The  AUTOPEN  is  a  pen  that  embodies 
exclusive  improvements  found  in  no  other  make — yet  you  can  retail 
it  at  a  moderate  price  and  make  a  good  profit. 

What  you  can  do  with  the  S.  &  B.  AUTOPEN 

(1)  Increase  your  pen  sales. 

(2)  Add  to  your  reputation  as  a   quality  store. 

(3)  Make  a  worth-while  profit  on  every  sale. 

Post  yourself  on  the  merits  of  S.  &  B.  Fountain  Pens  by  writing  for  our 
descriptive  price  list  and  discounts. 

SANFORD  &  BENNETT  CO. 


51-53  MAIDEN  LANE 


NEW  YORK 


W.  E.  COUTTS,  Canadian  Sales  Agent 

266   King  Street  West,   Toronto 


BOOKSELLER      AND      STATIONER 


BLACKIE  &  SON 

will  issue  as  usual  a  splendid 
selection  of  new  books  for 
boys  and  girls. 

PICTURE  BOARD  BOOKS 

and  a  specially  attractive  line  in 

LIMP  TOY  BOOKS 

Entirely  new  and  fully  coloured. 

ALL  BRITISH  MAKE 

Send  at  once  for  our  catalogue. 

Samples  carried  by  all  wholesale  houses.  Orders 
booked  for  shipment  ex:  Glasgow,  Scotland — 
the  best  and  cheapest  port  for  exportation  to 
the  Dominion. 

BLACKIE  &  SON   LIMITED,  GLASGOW,  London  and  Bombay 

CANADIAN  REPRESENTATIVE : 

MR.  HAROLD  COPP,33  Richmond  St.  West,  Toronto 


BOOKSELLER      AND      STATIONER 


THE  AUSTRALASIAN  NEWS  COMPANY 

(Limited) 

THE  NEW  ZEALAND  NEWS  COMPANY 

(Limited) 

PUBLISHERS'  AGENTS 

We  beg  to  announce  that  the  above  News  Agencies  have  now  been  in  operation 
almost  two  years,  supplying  the  news  trade  throughout  the  Commonwealth  of  Australia, 
including  all  of  Tasmania  and  the  Dominion  of  New  Zealand,  with  English  periodicals 
as  well  as  Literature  of  all  kinds.  The  Home  Office  of  The  Australasian  News  Com- 
pany, Limited,  is  at  226  Clarence  Street,  Sydney,  New  South  Wales,  with  branches  at 
Melbourne,  Victoria;  Perth,  West  Australia;  Adelaide,  South  Australia;  Brisbane, 
Queensland,  and  The  New  Zealand  News  Company,  Limited,  at.  150  Wakefield  Street, 
Wellington,  N.Z.,  supplying  all  the  North  and  South  Islands  of  New  Zealand. 

We  are  prepared  to  handle  all  English  publications  and  anything  in  our  line.  Write 
the  Home  Office  at  Sydney  or  Wellington,  or  any  of  the  branches. 

Arrangements  may  be  made  through  our  Canadian  agent, 

THE  TORONTO  NEWS  COMPANY,  LIMITED 


42  YONGE  STREET 


PUBLISHERS'  AGENTS 


TORONTO,  ONTARIO 


TWO  "ARO-MAC"  LINES  FOR  PROFITABLE  SELLING 


This  is  the  Season  for 

HOLMAN  PHOTO  ALBUMS 

COMPLETE  STOCK  IN  TORONTO  READY  TO  FILL 
YOUR  ORDER. 


Most  complete  line  on  the  market.  All  sizes,  in  paper, 
cloth,  imitation  leather  and  leather  bindings,  loose-leaf 
or  bound.  Look  up  your  catalogue  and  make  up  your 
order  to-day,  or,  if  you  haven't  a  copy,  send  for  one 
to-day,  with  trade  discounts. 


THE  BIGGEST  5c.  PACKAGE  OF 
CRAYONS  EVER  OFFERED 


H*iM.wmwim.«^\'mm 


1 


28  colors  with  neat  holder  in  a  two-end  slide  box.  It  is 
the  best  seller  among  five-cent  crayon  packages  and 
consequently  the  one  to  feature  for  September  school 
opening  trade. 

OTHER  PACKAGES 

Among  the  newer  popular  numbers  in  the  Standard 
Crayon  line  are:  "Crayel,"  5c,  and  "Artco  Pastel,"  in 
5c  and  10c  packages.  Write  for  prices  on  "Standard" 
Chalk  and  "Omega"  Dustless  Crayons. 

"We    can    help    you    land    that    school    contract." 

Made  in  Danvers,  Mass.,  by  the  Standard  Crayon  Co. 


A.  R.  MacDOUGALL  &  CO.,    266  KING  s¥.AWENSTrTORONTO,S  ONTARIO 


BOOKSELLER      AND      STATIONER 


MADE  IN  CANADA 

A  Full  Line  of  FANCY  LEATHER  GOODS,  Hand  Bags,  Wallets, 
Portfolios,  Purses,  Etc.,  are  now  being  shown  by  our  Travellers 


Hand 


in  Crepe  Seal,  Pin  Seal, 


fe»  -  - 


Bags 


Fancy  Calf,     Moire  Silk,   Etc. 


LETTER  CASES,    BILL  WALLETS 


LADIES'  and  MEN'S 
CARD  CASES 


REFILL  MEMORANDUM  BOOKS 
a  large  range  of  styles 


Bill  Folds    for    bills   only  or 
combined  for  change. 


1 

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MEMORANDUM   BOOKS    in    all   sizes 

and  bindings  over  one  hundred  vari-     Now  taking  orders  for  1916  DIARIES.     Our  fifty-third  year  as  publishers. 

eties,  a  specialty  with  us.  unsurpassed. 

BROWN  BROS.,  Limited    -    TORONTO 


BOOKSELLER      AND      STATIONER 


mcmCQMCfcUMtBL 


TORONTO, 


u 


The  Early  Bird 
Catches  the  Worm" 

The  wise  stationer  will  place  his  order  now. 
Illustrated  here  are  four  of  the  new 
C.C.  Co.  scribbler  and  school  work  book 
covers.  They  are  representative  of  the 
whole  line  and  are  works  of  art  in  a  class 
by  themselves. 

Critical  buyers  who  have  viewed  the  whole 
range  of  covers  were  unanimous  in  their 
enthusiastic  approval  and  in  their  liberal 
orders. 

Make  a  Window  Showing 

of  the  Books  and  You 

Will  Win  Sales. 

Each  book  is  made  of  an  unusually  high 
grade  of  paper  and  is  full  count — i.e.,  a 
forty-page  book  contains  forty  pages,  ex- 
clusive of  the  cover. 

Wait  for  The  Copp,  Clark  traveler  before 
ordering  your  September  School  Opening 
Supplies. 


Correspondence  Papers  of  Extra  High  Quality 
COPP'S  FINE  LINEN  COPP'S  KID  FINISH 

Made  in  three  sizes:  SALISBURY— REGINA— LOUVAINE 


Dealers  supplied  with  beautiful  settings  for  window  or  showcase  displays  with  every  original  purchase  ■ — 
without  charge.  Or,  if  preferred,  a  splendid  electric  flash  sign.  No  Stationer's  stock  is  complete  without 
these  perfect  papers.  Why  send  your  orders  to  foreign  countries?  GIVE  MADE-IN-CANADA  GOODS  A 
CHANCE! 


A  FAST  SELLING  NOVELTY  SOMETHING  STARTLINGLY  NEW 

INITIAL  POST  CARDS 

Steel  Die-Stamped,  Gold  Embossed  Initials  on  Splendid  Linen-Surfaced  Cards. 

PRICE  $6.00  PER  1,000. 
FREE  SAMPLES  ON  REQUEST.  THEY  ARE  SELLING  IN  THOUSANDS. 

A  MADE-IN-CANADA  LINE 

THE  COPP,  CLARK  CO.,  Limited,  517  Wellington  St.  W.,  Toronto 


&;;//////;///;////////;^^^^ 


BOOKSELLER      AND      STATIONER 


ORIGINAL  BIRTHDAY 
POSTCARDS  OF  QUAL- 
ITY AND  DISTINCTION 


THIRTY  NEW  DESIGNS  COM- 
PRISING FIVE  SETS  OP  SIX 
STUDIES  IN  EACH  BY  WELL- 
KNOWN  ARTISTS  WHO  HAVE 
BEEN    PROVED    POPULAR. 

HIGH-GRADE  COLOR  WORK  ON 
STOUT  CARDS  WITH  GRAINED 
SURFACE.  VERSES  SPECIALLY 
WRITTEN— A  SHORT  STORY  OF 
THE  PICTURE  IN  VERSE— IN 
EACH   CASE    DIE-STAMPED. 

THESE  NEW  DESIGNS  WILL  BE 
ISSUED  MIDDLE  OF  MAY  FOR 
PENNY  SALE,  AND  WILL  CER- 
TAINLY ENJOY  A  LONG  RUN  OF 
POPULARITY. 

THERE  IS  PLENTY  OF  TIME  TO 
SEND  ADVANCE  SAMPLE  SETS, 
AND  ENQUIRIES  FROM  WHOLE- 
SALE DISTRIBUTORS  ARE  IN- 
VITED. COMPLIMENTARY 
SPECIMENS  AND  TERMS  WILL 
BE  SENT  BY  RETURN. 


PHOTOCHROM  CO.,  LTD. 

7,  8,  9, 10,  OLD  BAILEY 
LONDON,   ENGLAND 

F.  MELVILLE  LAMBERT 
MANAGING     DIRECTOR 


P.S. — We'  invite  enquiries  from  Cana- 
dian wholesalers.  We  are  now  issuing 
new  lines  at  regular  intervals  for  which 
there  should  he  good  business  in 
Canada. 

AT  PRESENT  WE  ARE  NOT 
REPRESENTED    IN    CANADA, 


Keep  Posted 

on    the    Development   and 
Progress  of  Canadian  Affairs 


Mac  Lean's  —  a  Made  -  in  - 
Canada  Magazine  —  for 
keeping  its  readers  posted 
on  the  progress  and  develop- 
ment  of   things   Canadian. 

You  will  be  interested  in  the 
series  by  the  inimitable 
Gadsby.  There  is  only  one 
H.  F.  Gadsby — witty  and 
discerning  political  writer, 
master  of  josh  and  jolt, 
coiner  of  epigrams  and 
greatest  of  paraphrasers  — 
and  Gadsby  is  giving  his 
very  best  work  to  MacLeans 
Magazine  in  a  series  of 
sketches  of  prominent 
Canadians. 

Other  writers  known  to  you 
contributing  are:  Alan  Sul- 
livan— master  of  prose;  L. 
M.  Montgomery,  author  of 
"Anne  of  Green  Gables," 
"Anne  of  Avonlea,"  etc.; 
Dr.  Orison  Swett  Marden, 
W.  A.  Craick,  Madge  Mc- 
Beth,  Margaret  Bell  and 
Britton  B.  Cooke. 


20  cents  a  copy. 


$2.00  a  Year. 


The  MacLean  Publishing 
Co.,  Limited 

143    University   Ave.,  Toronto,   Canada 


BOOKSELLER     AND      STATIONER 


!^^'t^l^l^l^l^l^l^I^l^l^!^l^l^!^l^l^I^lWJ^Jl^^4^ 


Warm  Summer  Weather 

and  the  Picnics  have 

started. 

They  should  use 

Sanitary  Paper 
Drinking  Cups 

Don't  let  the  little  ones  use 
the  Public  Cup. 

We  have  them  done  up  in 
Sanitary  Packages  to  suit 
all  requirements. 

SMITH,  DAVIDSON  &  WRIGHT 

LIMITED 

Manufacturing  Stationers  and  Paper  Dealers 

VANCOUVER  and  VICTORIA,  B.C. 


r~ ;:~~~ 1 


MR 


•    •    ■     LIMITED 

Printers &<J->u6/"is/2eKT  o/ 

CHRISTMAS  CARDS 

CALENDARS-* 

EASTER&BIRTHDAY  CARDS 

MENU  &  NAME  CARDS 

DANCE  LISTS&PARTY  INVITES 

SACHET  GREETING  NOVELTIES 

PRIVATE  GREETING  CARDS 

Speciality.  Floral  Colour  Gravure  Cards 

DAINTILY    PERFVMED 

BLANKS  &  PRINTING  for  PUBLISHING  TRADE 

in.  exc/xus/ve  jzr-ocesses 
m  enquiries  direct  fo  VERDIER  L7.?. 
18  CHRISTOPHER  STREET  LONDON -EO 


TCADE. 

Mabk 


EsterbrooK 


Pens 

\  250 
styles 


£i 


^ 


& 


Ask 

your 

stationer 

Esterbrook's 

Relief  No.  314 

is  an  extraordin- 
ary   pen    that    ad- 
justs   itself   to    any 
desired  slant  and  writes 
smoother    than    the    old 
goose  quill.    Made  of  special 
alloyed    metal  —  won't    corrode 
-and  finished  like  a  gold  pen. 

SFND       1  fir       'or  uscful    metal  box   containing  12  of  our  most 

OUIMJ       IVbi     popular  pens,  including   the   famous   Falcon  048. 

Write  for  illustrated   booklet. 

Esterbrook  Pen  Mfg.  Co. 

New  York  Camden.  N.J. 

BROWN  BROS.  LIMITED,  Canadian  Agents,  Toronto 


Made  in  Canada 

This  alone  will  sell  the  well  known, 
satisfactory 


CARTER'S 
INKS 

in  these  times  when  people 
are  patronizing  home  indus- 
tries. 

Carter's  Inks  are  scientific- 
ally made  from  the  best  raw 
materials  obtainable. 


No.   11 


The  Carter's  Ink  Co. 


356  St.  Antoine  St. 


MONTREAL 


BOOKSELLER      AND      STATIONER 


sW///////////^////^^^^ 


N 


B 


EAGLE  MIKADO  PENCILS 


1 ?4  mggm  EAGLE  MTKflT)fi*N22*  ^ 


Packed  One  Dozen  in  a  Pull-Off  Box.    Half  Gross  in  a  Carton. 

174  MIKADO,  Hexagon,  Highly  Polished  in  Yellow  Finish  with  Gilt  Tip  and  Red  Ring,  containing  an  unequalled 
quality  of  Graphite,  fitted  with  best  red  erasive  rubber. 

No.  1  SOFT.    No.  2  MEDIUM  SOFT.    No.  2y2  MEDIUM.     No.  3  MEDIUM  HARD.    No.  4  HARD. 
CONCEDED  TO  BE  THE  FINEST  PENCIL  MADE  FOR  GENERAL  USE. 

Eagle  Combination  Fountain  Pen  and  Pencil 
No, 


A  USEFUL  ARTICLE  OF  NOVEL  CONSTRUCTION. 

Made  of  the  finest  Para  Rubber.    One  end  is  fitted  with  a  14  Karat  Gold  Pen,  Guaranteed.     The  opposite  end  has  a 

propel  and  repel  movement  containing  black  lead. 


THE  EXTREME  NEATNESS  AND  PRACTICABILITY  OF  THIS  ARTICLE  WILL  PROVE  ITS  VALUE. 
EAGLE  PENCIL  CO.,  377  Broadway,  New  York,  also  Tottenham,  London,  N.,  Eng. 


Mr.  STATIONER 

AND  BOOKSELLER 

A  Profitable  Side-Line  for  YOU 

Is    the    "CASTLE"    Series   of 

Private  Christmas  Greeting  Cards. 

LABGE  PROFITS.   SAMPLE  BOOKS  FBEE. 

Every  Stationer  in  Canada  can  add  largely  to 
his  Profits  by  selling  the  "CASTLE"  Series  of 
Private  Christmas  Greeting  Cards.  They  are 
without  doubt  the  finest  and  most  up-to-date 
Christmas  Cards  ever  published,  and  are 
ENTIRELY  BRITISH. 
Prices  range  from  75  cents  to  2  dollars  per  doz. 

They  are  guaranteed  to  be  this  year's  manu- 
facture, and  not  those  left  over  from  last  year's 
British  market.  We  are  the  Manufacturers,  and 
guarantee  to  supply  any  Card  shown  in  the  Book 
right  up  to  the  end  of  the  Season.  All  orders 
neatly  packed  and  sent  POST  FREE  by  RE- 
TURN MAIL. 

A  big  business  can  be  done  by  the  Stationer 
who  will  push  these  Cards.  They  are  easy  to 
sell,  and  there  is  no  stock  to  carry.  Why  not 
concentrate  your  efforts  this  year  on  this  side- 
line so  as  to  take  all  the  orders  to  be  got  in 
your  district? 

The  "CASTLE"  Series  will  help  you. 
SAMPLE  BOOKS  READY  JUNE. 

Write  now  for  particulars  of  Commission,  etc.,  to  the 

CASTLE    PUBLISHING    CO., 

CHEAPSIDE,  PRESTON LANCS.,  ENGLAND. 


HIGGINS' 
TAURINE  MUCILAGE 


T 


'HE  demand  for  a  clean, 
tenacious  and  pure  muci- 
lage, secure  against  the 
corrosive  influences  affecting 
the  average  product  in  this  line, 
induced  us  to  put  upon  the 
market  Higgins'  Taurine  Muci- 
lage. It  avoids  the  defects  of 
the  cheap  and  nasty  dextrine 
and  the  dear  and  dirty  gum 
mucilages.  It  is  stronger, 
catches  quicker  and  dries  more 
rapidly  than  any  other  mucilage, 
and  is  perfectly  clear,  clean, 
non-corrosive,  non-sedimentary 
and  pleasant  to  sight  and  scent. 
It  is  put  up  in  both  bottles  and 
safety  shipping  cans,  and  will  be  found  not  only 
convenient  for  use,  but  entirely  satisfactory  so  far 
as  its  working  qualities  are  concerned.  It  will 
please  your  trade. 


HIGGINS'   AMERICAN  DRAWING  INKS 

BLACKS  AND  COLORS 
The  Standard  Liquid  Drawing  Inks  of  the  World 


CHAS.   M.    HIGGINS    &  CO.,   Manufacturer. 
NEW  YORK  CHICAGO  LONDON 

Main  Office  and  Factory,  BROOKLYN,  N.Y.,  U.S.A. 


BOOKSELLER      AND      STATIONER 


Mucilages  and  Paste 
are  Made  in  Canada 


Catalogues  mailed  to  the  trade  on  request. 


Canadian  Factory  and  Offices   at 


9-11-13  Davenport  Road 


Toronto 


TICKET  and  CONDUCTOR  PUNCHES 

THE  BEST  MADE 

THE  FRED  I.  MEYERS  MFG.  CO. .  Hamilton.  Ohio.  U.S.A. 


Selecting  a  Proper 

School  forYour  Children 

One  of  the  most  important  issues 
faced  by  parents  is  the  choice  of 
a  private  school  for  the  children. 
Future  careers  are  dependent  upon 
the  selection  made.  You  need  the 
most  reliable  guide.  This  you  will 
find  in  the 

Educational    Directory  of 
MacLean's     Magazine 

which  carries  the  announcements 
of  Canada's  best  and  most  reliable 
schools  and  colleges.  You  can 
make  a  dependable  selection  from 
this  directory.  The  magazine  that 
appeals    to    intelligent    Canadians. 


SOLD  BY  MOST  NEWSDEALERS. 


The  MacLean  Publishing  Co.,  Limited 

143-153  University  Avenue,  Toronto,  Canada 


Blank  Books 


Ours  is  a  complete 
line,  well  made  and  at- 
tractive. Will  appeal 
to  your  trade,  and  the 
prices  are  right. 

Loose  Leaf 
SYSTEMS 

This  Line  offers  great 
opportunities.  Ev  e  ry 
storekeeper  and  every 
professional  man  is  a 
prospect.  Let  us  send 
you  full  particulars. 
There  is  money  to  be 
made. 


"$y.T>xvfi$fo 


Montreal 


Jul  1M  I'TDD 

Toronto  Winnipeg 


BOOKSELLER      AND      STATIONER 


BUYERS'   GUIDE 


MADE 


CANADA, 

ADDING  MACHINE  ROLLS' 

More  profit   for  the  dealer. 
Write  us  lor  samples  and   prices. 

MONARCH  PAPER  CO.,  Limited 

Manufacturers  419  King  St.  W..  Toronto 


)  You  Can  Sell 

Sonophones 

And  add  big  profits 
to  your  toy  or  mu- 
sical departments. 
Anyone  can  play 
them,  children  or 
grown  -  tips.  Have 
our  representative 
call. 


Sonophone    Co.,    338    Broadway,    New    York 

L.  G.  BEEBE.    Canadian  Representative 
32  Front  St.  West  Toronto 


LOOSE-LEAF 
METALS 


De  Luxe  Line  Metals  are  used  in  every 
civilized  country  in  the  world.  We  make 
all  kinds.      Write  for  Catalogue  No.  32. 

WILSON-JONES  LOOSE  LEAF  CO. 

CHICAGO  .'.  NEW  YORK 


Prompt,  Economic  and  Efficient  Ser- 
vice as  Agent  Offered  to  Canadian 
Booksellers   and    Publishers   by 

HENRY  GEORGE 

16-20    Farringdon    Ave.,    Farringdon 
Street,   London,   Fng. 

Pick-up  orders  carefully  attended  to. 

Books  or  Periodicals  by  mail  or  case. 

WRITE  FOB  TERMS. 


THE  SENGBUSCH 

SELF-CLOSING 

INKSTAND 


Appreciated  and 
used  wherever 
economy,  cleanliness 
and  good  work  are  desired.  Thousands  .in 
daily  use  everywhere.  Unexcelled  for  busi- 
ness or  home  use.  Sell  quickly.  Good  re- 
turns. .  Write  to-day. 

Sengbusch  Self-Closing   Inkstand  Co. 
200  Stroh  Buildins        "•"        Milwaukee.  Wis. 


ART    SUPPLIES. 

Artists'   Supply  Co.,  77  York  St.,  Toronto. 
A.  Ramsay  &  Son  Co.,  Montreal. 

BLOTTING    PAPERS. 

The   Albemarle  Paper  Co..,   Richmond,  Va. 
John  Dickinson  &  Co.,  Montreal. 
Dawson  &  Sons,  W.  V.,  Montreal. 

BLANK     BOOKS. 

LJoorum  &  Pease  Co.,  Brooklyn,   N.Y. 

Brown   Bros.,   Ltd.,   Toronto. 

Buntin,    Gillies    &    Co.,    Hamilton. 

W..    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
National   Blank   Book   Co.,   Holyoke,   Mass. 
The  Copp,   Clark   Co.,   Toronto. 
W.   J.   Gage  &  Co.,   Toronto. 
Warwick  Bros.   &   Rutter,  Toronto. 

CHRISTMAS    AND    PICTURE    POST    CARDS. 

Dow  &  Lester,  Foresters  Hall  Place,   Clerken- 

well    Rd.,   London,   E.C., 
Alfred  Guggenheim,  529  Broadway,  N.Y. 
Birn   Bros.,   266  King  St.   W.,  Toronto. 
Menzies  &  Co.,  Toronto. 

Packard  Bros.,  329  Craig  St.  W.,  Montreal,  Que. 
Valentine  &  Sons.  Toronto  and  Montreal. 
T.  J.   Wright  &  Sons,   Ltd.,   Blackhorse   Lane, 

Walthamstow,  London. 
Samuel  A.   C.  Todd,  26  Bothwell  St.,  Glasgow, 

Scotland 
Raphael  Tuck  &  Sons  Co.,  Ltd.,  9  St..  Antoine 

Street,    Montreal. 


The    American    Code   Co 
York. 


CODE   BOOKS. 

83    Nassau    St., 


New 


CRAYONS. 

American  Crayon  Co.,  Sandusky,  Ohio. 
Binney  &   Smith,   New   York. 

EMBOSSING. 

Standard    Embossing   Co.,   3,6-38   Lombard    St.. 
Toronto 

ENVELOPES. 

Brown  Bros.,  Limited,  Toronto. 

Buntin,   Gillies   &  Co.,    Hamilton. 

Copp,   Clark   Co.,   Toronto. 

W.,    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
vV.   J.   Gage  &   Co.,   Toronto. 
Warwick    Bros.   &    Rutter,   Toronto. 

FANCY  PAPERS,  TISSUES  AND  BOXES. 

Dennison    Mfg.   Co.,    Boston. 
Menzies   &   Co.,    Toronto. 

A.    R.    MacDougall    &    Co.,    266    King    St.    W., 
Toronto. 

FOUNTAIN    PENS. 

Arthur  A.  Waterman   Co.,   Ltd.,   New  York. 

Mabie,   Todd   &   Co.,   Toronto. 

Sanford    &    Bennett    Co.,    51-53    Maiden    Lane, 

New    York. 
A.     R.    McDougall    &    Co.,     266    King    St.    W., 

Toronto. 
Paul  E.  Wirt  Co.,  Brown  Bros.,  Ltd.,  Toronto, 

Canadian    Agents. 

INKS,  MUCILAGE  AND  GUMS. 

Chas.  M.   Higgins  &  Co.,   Brooklyn,   N.Y. 

The  Carter's  Ink  Co.,  Montreal. 

W..    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
Stephens'    Inks,   Montreal. 
S.    S.    Stafford    Co.,    Toronto. 
"Gloy,"    A.    R.    MacDougall    &    Co.,    266    King 

St.    W„    Toronto. 
"Glucine,"    Menzies   &   Co.,   Limited,   439   King 

St.  W.,  Toronto. 

INDELIBLE     INK. 

Carter's    Ink   Co.,    Montreal. 
Pavson's    Indelible   Ink. 
S.    S.    Stafford   Co.,    Toronto. 
H.   C.   Stephens,  London,  'Eng. 

INKSTANDS.    . 

The  Sengbusch  Co.,  Milwaukee. 


THE  FAULTLESS  LINE 

OF  LOOSE  LEAF  METALS 

Most  complete  line  of  Ledger,  Sectional 
Post,  Solid  Post  and  other  Loose  Leaf 
Metals. 

On    request    to-day    our    Catalog    GC    and 
special    proposition. 

STATIONERS  LOOSE  LEAF  CO. 


342  Broadway 
203  Broadway 


Milwaukee,  Wis. 
New  York  City 


When  writing  to 
advertisers  kindly 
mention  this  paper 


Standard 
Commercial  Works 

CANADIAN  CUSTOMS  TARIFF 
HAND  BOOK.  Enlarged  and  revised 
to  date Price,  $1.00 

MATTE'S   INTEREST    TABLES   at   4 

to   10   per   cent Price,   $3.00 

MATTE'S  INTEREST  TABLES  at  3 
per  cent Price,  $3.00 

HUGHES'    INTEREST    TABLES     and 

book  of  days  combined,   at  3  to   8  per 

cent Price,  $5.00 

HUGHES'  SUPPLEMENTARY  IN- 
TEREST  TABLES    Price,   $2.00 

HUGHES'     INTEREST    TABLES  at  t> 

and  7  per  cent.,  on  folded  card, 

Price,   $1.00 

HUGHES'  SAVINGS  BANK  INTER- 
EST  TABLES,   at   3   or   3y2   per   cent., 

each  on  separate  card Price,  $1.00 

BUCHAN'S    STERLING    EXCHANGE 

TABLES    Price,  $4.00 

BUCHAN'S  STERLING  EQUIVA- 
LENTS   AND    EXCHANGE    TABLES. 

Price,  $4.00 
BUCHAN'S  PAR  OF  EXCHANGE 
(Canadian)  Mounted  on  card.  Price,  35c 
THE  IMPORTER'S  STERLING  AD- 
VANCE TABLES.     From  5  to  100  per 

cent,  advance    Price,   $2.00 

IMPORT     COSTS.       A    new    Advance 

Table   Price,  $1.50 

THE  IMPORTER'S  GUIDE.  Advance 
Tables    '   Price,  75c. 

A  complete  catalogue  of  all  the  above  pub- 
lications sent  free  upon  application. 

Morton,Phillips  &  Co. 

PUBLISHERS 
115  Notre  Dame  St.  We.t      .'.       MONTREAL 

N.B— The  BROWN  BROS..  Ltd  .  Toronto,  oarry 
a  full  line  of  our'publications. 


BOOKSELLER     AND      STATIONER 


BUYERS'  GUIDE 


LEAD  AND  COPYING  PENCILS. 

American   Pencil  Co.,   New   York. 
A.     R.    McDougall    &    Co.,    266    King    St.     W., 
Toronto. 

LOOSE     LEAF     BOOKS,    BINDERS     AND 
HOLDERS. 
The  Brown   Bros.,   Ltd.,   Toronto. 
Boorum    &    Pease    Co.,    Brooklyn. 
Buntin.   Gillies  &   Co.,   Hamilton. 
W..    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
The  Copp,  Clark  Co.,  Toronto. 
National    Blank   Book   Co.,    Holyoke,    Mass. 
Smith,    Davidson    &    Wright,    Ltd.,    Vancouver. 
Samuel  C.   Tatum   Co.,   Cincinnati. 
W.  J.  Gage  &  Co.,  Toronto. 
Warwick   Bros.    &    Rutter,   Toronto. 
Wilson-Jones   Loose   Leaf  Company,    3021   Car- 
roll  Ave.,   Chicago ;   129   Lafayette   St.,   New 
York. 

LEATHER    AND    FANCY    GOODS. 
Brown    Bros.,    Ltd.,   Toronto. 
Warwick    Bros.    &    Rutter,   Toronto. 

MAP    PUBLISHERS. 
Rand.    McNallv    &    Co..    Chicago. 
The  Copp.   Clark  Co.,   Toronto. 

METAL    PARTS    FOR    LOOSE    LEAF 
BINDERS. 
Wilsom-Jones   Loose  Leaf  Company,  3021  Car- 
roll   Ave.,    Chicago;    129    Lafayette    St.,    New 
York. 

NEWS    COMPANIES. 
Imperial    News    Co.,    Montreal,    Toronto,    Win- 

nipeg. 
Toronto    News   Co. 
Montreal   News  Co. 
Winnipeg    News    Co. 

PAPER    FASTENERS. 
Ideal    Specialties    Mfg.    Corp.,    552    Pearl    St., 
New   York   City. 

PAPETERIES    AND    WRITING    PAPERS. 

W..    V     Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
The   Brown   Bros.,   Ltd.,   Toronto. 


Warwick  Bros.,  &  Rutter,  King  St.  and  Spa- 
dina  Avenue,  Manufacturing  Stationers, 
Toronto. 

W.  J.  Gage  &  Co.,  Ltd.,  Manufacturing  Sta- 
tioners,   Toronto. 

The   Copp,   Clark   Co.,   Toronto. 

Buntin,   Gillies   &   Co.,    Hamilton. 

Eaton,  Crane  &  Pike,  Pittsfield,  Mass. 

A.  R.  MacDougall  &  Co.,  266  King  St.  W., 
Toronto. 

PHOTO     MAILERS. 

Thompson  &  Norris,  Brooklyn,  N.Y. 
PLAYING     CARDS. 

Goodall's  English  Playing  Cards,  A.  O.  Hurst, 
Scott   St.,  Toronto. 

Consolidated  Lithographing  and  Mfg.  Co.. 
Ltd.,    Montreal. 

XI.  S.  Playing  Card  Co.,  Cincinnati,  O. 

PICTURE   FRAMES. 

Matthews  Bros.,  Ltd.,  7S8  Dundas  St.,  Toronto. 
PICTURE  POST  CARDS. 

Dow   &    Lester.    Foresters    Hall    Place,    Clerk- 

enwell    Rd.,    London,   E.G. 
Gilbert   Post   Card    Co.,   54   W.   Lake  St.,   Chi- 
cago. 
Birn   Bros.,  266  King  St.  W.,  Toronto., 
Valentine  &   Sons   Publishing  Co.,   Montreal, 
T.  J.   Wright  &   Sons,   Ltd.,  Blackhorse   Lane, 

Walthamstow,  London. 
Raphael    Tuck    &    Sons,    Ltd.,    9    St.    Antoine 

St.,   Montreal. 

SHEET    MUSIC. 
Anglo-Canadian    Music    Pub.    Assn.,    144    Vic- 
toria  St.,   Toronto. 
McKinley   Music   Co.,   1501-15  East   Fifty-Fifth 

St.,   Chicago. 

STATIONERS'   SUNDRIES. 
Brown      Bros.,      Ltd.,      Wholesale      Stationers, 

Toronto. 
The    Copp,    Clark    Co.,    Wholesale    Stationers, 

Toronto. 
W„    V.    Dawson,    Limited,    Montreal,    Toronto, 
Winnipeg1. 


W.    J.    Gage    &    Co.,      Wholesale       Stationers, 
Toronto. 

Warwick    Bros.    &    Rutter,    Wholesale    Station- 
ers, Toronto. 

A.    R.    MacDougall    &    Co.,    266    King    St.    W., 
Toronto. 

untin,   Gillies   &  Co.,    Hamilton. 
STORE   FIXTURES. 

Oscar  Onken   Co.,  262  Fourth  Ave.,  Cincinnati. 
Ohio.. 

STEEL     WRITING     PENS. 

John    Heath,    8    St.    Bride    St.,    E.C.,    London, 

[links.   Wells  &  Co.,   Birmingham,   Eng. 

Spencerian  Pen  Co.,  New  York. 

Esterbrook    Pen    Co.,    Brown    Bros.,    Ltd.,    Tor- 
onto,  Canadian    Representatives. 

A.    R.    MacDougall    &    Co.,    266    King    St.    W., 
Toronto. 

STENCIL     BOARDS. 

The  M.  J.  O'Malley  Co.,   Springfield,  Mass. 
TALLY    CARDS.    DANCE    PROGRAMMES, 

The   Chas    H.    Elliott   Co.,    North    Philadelphia, 
Pa.    -  , 

The   Drysdale  Co.,   Chicago. 

Verdier,  Ltd.,  18  Christopher  St.,  London,  E.C. 

Warwick  Bros.   &  Rutter,  Toronto. 

TYPEWRITER     RIBBONS     AND     CARBONS. 

Peerless  Carbon   Co.,  Toronto. 

Mittag  &  Volger,  Park  Ridge,  N.J. 

The  A.   S.  Hustwitt  Co.,  Toronto. 

J.    A.    Heale    &    Co.,    96    John    St.,    New    York, 

TOYS. 
Faudels,   Limited,   Newgate   St.,   London,   Eng. 

TOY    MARBLES. 
The    M.    F.    Christensen    &    Son    Co.,    Akron, 

Ohio. 
Akro  Agate  Co.,  Clarksburg,  West  Va.,  U.S.A. 
WALL    PAPERS. 
inntons,   Ltd.,   Toronto. 
STANDARD   COMMERCIAL   PUBLICATIONS. 
orton,   Phillips  &  Co.,   Montreal. 


ASK  THE  TYPIST 

After  She  Has  Tried 
"WHITEDGE  EFFICIENCY" 

CARBON   PAPER 

whether  she  has  ever  had  as  satisfactory 

a  Carbon  paper  on  her  machine. 

Her  ans-wer  will  prove  to  you  why  you 

should    stock    this    best    of    all    carbon 

papers. 

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CARBON   PAPERS   AND 
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CLASSIFIED  ADVERTISING 


Advertisements  under  this  heading,  2c  pel 
worrrt    per    insertion. 

Where  replies  come  to  our  care  to  be  for- 
warded, five  cents  must  be  added  to  cost  to 
cover  postage,  etc. 

Contractions  count  as  one  word,  but  five 
figures   (as  $1,000)   are  allowed  as  one  word.  ' 

Cash  remittances  to  cover  cost  must  accom- 
pany all  advertisements.  In  no  case  can  this 
rule  lie  overlooked.,  Advertisements  received 
without   remittances   cannot   be   acknowledged. 


MISCELLANEOUS. 


BOOKS— ALL  OUT  OF  PRINT  BOOKS  SUP- 
plied  no  matter  on  what  subject.  Write  us. 
We  can  get  you  any  book  ever  published. 
Flease  state  wants.  When  in  England  call  and 
see  our  50,000  rare  books.  Baker's  Great  Book 
shop,  14-16  John  Bright  Street.  Birmingham, 
England. 


ROBERT  H.  DODD,  FOURTH  AVE.  AND 
30th  St.,  N.  Y.  City.  Dealer  in  rare  books, 
autograph  letters,  manuscripts.  Correspond- 
ence  invited.  (tf) 

CROWLEY.  THE  MAGAZINE  MAN,  INC.,  3291 
3rd  Ave.,  N.Y.  City.  Wholesale  only.  Price 
book  on  request. 


PAYSON'S  INDELIBLE  INK.  TRADE  SUP- 
plied  by  all  Leading  Wholesale  Drug  Houses 
in  the  Dominion.  Received  Highest  Award 
Medal  and  Diploma  at  Centennial,  Philadel- 
phia, 1S76;  World's  Fair,  Chicago,  1893,  and 
Province  of  Quebec  Exposition,  Montreal,  189 1. 


A  want  ad.  in  this  paper  will 

bring  replies  from  all 

parts  of  Canada. 


If  you  want  a  buyer  for  your 
business,  or  have  a  situation  to 
till  or  want  a  situation,  send  us 
a  Condensed  Advertisement. 
There  is  someone  who  is  looking 
for  a  proposition  sueh  as  yours. 
For  two  cents  a  word  you  can 
speak  across  the  continent  with 
a  condensed  advertisement  in 
this  paper. 

Try  it  out 


9 


BOOKSELLER      AND      STATIONER 


SOMEWHERE  IN  FRANCE" 


The  illustration  shows  one  of  Dickinson's 
Motor  Trucks  (taken  over  by  the  British 
Government  on  the  outbreak  of  war),  after 
a  collision  with  the  enemy. 


Jofm  Btcttingon  &  Company,  Htmtteb 

Paper  Makers  for  Over  One  Hundred  and  Ten  Years 
Owners  of  the  largest  Stationery  Factory  in  the  World . 

MOiNTREAL  TORONTO 

216  Lemoine  Street  77  Wellington  St.  West 


10 


BOOKSELLER  &  STATIONER 

DEVOTED    TO    THE    INTERESTS   OF   THE 
BOOK,  STATIONERY  &  KINDRED   TRADES 


Vol.  XXXI 


MAY,  1915 


No.  5 


HARRISON    FISHER, 
The    Artist. 


ARE  YOU   SELLING  PICTURES? 

Booksellers  as  a  general  rule  do  not 
devote  enough  attention  to  the  selling 
of  pictures.  They  should  evolve  some 
good  scheme  of  stocking  and  showing 
pictures   and    feature   them   strongly. 

Devote  liberal  window  space  to  the 
display  of  pictures.  Use  plenty  of  show 
cards,  display  pictures  of  well-known 
artists.  Boost  the  picture  department. 
Everybody  likes  pictures  and  there  isn't 
a  man,  woman  or  child  entering  the 
bookstore  who  is  not  a  good  prospective 
customer  for  pictures. 

The  bookseller  who  is  not  selling  pic- 
tures is  guilty  of  neglect  and  should 
at  once  set  about  to  make  amends,  thus 
turning  a  stream  of  profits  toward  his 
cash  register  that  in  now  flowing  to  a 
rival  bookseller  or  to  a  dealer  who  is  not 
so  much  entitled  to  consideration  in  the 
picture  trade  as  is  the  bookseller  and 
stationer. 

The  illustrations  on  this  page  are  pre- 
sented through  the  courtesy  of  the  New 
York  house  of  Close,  Graham  &  Scullv. 


Growth  of    Picture 
Stamp  Craze 

Production    is    Increasing    to    Meet 
Demands      of      Collectors  —   An 
Opportunity  for  More  Trade 

POSTER  stamps,  picture  pasters, 
picture  stamps,  are  three  different 
names  for  similar  products  of  dif- 
ferent publishers  which  have  had  repeat- 
ed notice  in  recent  issues  of  Bookseller 
and  Stationer.  The  development  of  the 
way  of  advertising  by  stamps  of  this  na- 
ture has  been  greater  than  in  the  case  of 
those  published  for  sale  by  retailers  but 
when  it  comes  to  collections  the  craze 
is  wide  enough  to  include  advertising 
stamps  as  well  as  those  which  may  be 
referred  to  as  the  "legitimate"  variety. 
Consequently  the  advertising  stamps  en- 
hance still  further  the  sale  of  albums 
to    accommodate    these    poster    stamps. 

Poster  stamps  are  made  up  in  un- 
limited series,  such  as  Photoplay  Stars, 
European  War  Series,  Costumes  of  All 
Nations,  Battleships,  Aeroplanes,  Uni- 
forms of  the  Armies  and  Navies  of  the 
World,  Famous  Men  and  Women,  Fam- 
ous Statues,  Buildings,  Bridges,  Fam- 
ous Paintings,  Birds,  Fish,  Animals,  In- 
sects, and  thousands  of  others. 

The  "Craze"  is  Essentially  Educational. 

One  of  the  most  valuable  points  of 
this  new  idea  is  that  the  stamps  are  so 
small  several  hundred  can  be  saved  in 
a  single  collection  album.  The  idea  is 
essentially  educational  and  for  that  rea- 
son adults  are  heartily  in  favor  of  their 
children  buying  and  saving  them. 

Many  people  are  enthusiastic  collec- 
tors of  everything  that  is  collectible. 
For  instance,  photographs,  cigarette 
cards,  coins,  postage  stamps,  etc.  And 
in  souvenir  post  cards  it  is  said  that  over 
$17,000,000  worth  of  business  was  done 
from  1909  to  1912. 
11 


One    of    Earl    Christy's    Subjects. 

Over  Half  a  Billion  Already  Sold. 

It  is  quite  probable  that  this  new  col- 
lection craze  for  picture  stamps  will 
eclipse  all  others  in  view  of  the  fact 
that  during  the  first' twelve  months  of  its 
life  over  500,000,000  have  been  sold  and 
distributed    in   the  U.S.   and   Canada. 

It  is  said  that  about  a  hundred  collec- 
tors' clubs  have  been  formed  in  the  var- 
ious public  and  high  schools  in  the  U.S. 
The  collectors  meet  once  a  week,  when 
they    compare    and    exchange    pasters. 

In  addition  there  are  several  national 
collectors'  clubs,  which  advertise  in  the 
hoys'  magazines  and  offer  to  send,  for  a 
small  initial  fee,  series  of  advertising 
stamps  every  month  to  all  members. 
This  idea  has  added  materially  to  the 
growth  and  rapid  success  of  this  collec- 
tion  craze. 


n 0  0  K SELLER      AND      STATIONER 


These  Pesters  Can  Be  Stocked  in  Small 
Space. 

The  .stationer  can  stock  several  hun- 
dred of  these  interesting  pictures  in  a 
small  space,  as  they  are  usually  packed 
a  hundred  sets  to  a  box.  Some  are  put 
up  in  small  boxes,  others  in  small  trans- 
parent envelopes,  which  is  probably  a 
better  idea,  as  the  purchaser  can  see  j.ust 
what  he  is  getting  without  opening  the 
envelope. 

The  interesting  feature  about  these 
pasters  to  the  stationer  is  that  as  soon 
as  a  few  sets  have  been  sold,  the  collec- 
tion craze  is  extended.    Tt's  just  like  a 


FEATURE  WAR  POST  CARDS- 

One  good  way  to  take  advantage  of 
the  influence  of  the  war  on  public  in- 
terest is  to  feature  war  post  cards  for 
all  they're  worth. 

There  are  hundreds  of  different  sub- 
jects, many  of  them  of  the  highest  ar- 
tistic merit  and  if  ever  there  was  an  in- 
centive to  collectors  it  is  afforded  by  the 
exceptional  interest  attaching  to  these 
war  post  cards. 

Dealers  should  make  special  efforts  to 
get  people  to  start  collections  of  war 
post  cards  and  to  sell  albums  of  large 
capacity  for  this  purpose. 


221  George  Street,  Toronto;  Douglas 
Robertson,  16  South  Park  Street,  Hamil- 
ton, Ont.;  Hilda  Rose,  Port  Perry,  Ont.; 
Frank  Sherrin,  Souris,  Man.:  Catherine 
Tobey,  Picton,  Ont.,  and  Isabel  Wight, 
425  Grosvenor  Street,  Westmount,  Mont- 
real, Que. 

There  were  1,250  prizes  in  all  offered 
for  colored  pictures  in  this  firm  *s  paint- 
ing books  and  painting  albums.  The 
judges  were  Philip  Boileau,  Howard 
Chandler  Christy,  Nell  Brinkley,  Harri- 
son Fisher  and  James  Montgomery 
Flags'. 


.=- 


Some  examples  of  advertising  poster  stamps  put  out  by  Canadian  concerns.. 


contagious  fever.  One  child  gives  it  to 
the  next.  And  they  are  never  satisfied 
until  they  have  every  set  in  sight. 

Sell  Themselves — and  That  Quickly. 

They  sell  themselves.  They  sell  quick- 
ly, and  each  sale  makes  another.  The 
cities  have  thousands  of  enthusiastic  col- 
lectors, and  if  the  collecting  germ  con- 
tinues to  spread,  picture  stamps  will 
prove  one  of  the  most  profitable  lines 
the  stationer  has  stocked  in  many  years. 
Sell  Advertising  Editions. 

The  dealer  should  not  overlook  the 
opportunity  for  getting  orders  for  ad- 
vertising picture  s.tamps  from  manufac- 
turing and  other  busmes  concerns. 
big  orders  will  bring  bio-  profits  to  the 
dealer. 

m 

W.  F.  Henderson,  who  is  the  manager 
of  the  Christmas  card  and  calendar  pub- 
lishing department  of  Wm.  Ritchie  & 
Sons,  of  Edinburgh,  was  elected  a  direc- 
tor of  the  company  at  a  general  meet- 
ing of  the  shareholders  held  on  March 
31.  This  action  was  in  appreciation  of 
the  steady  growth  of  the  department 
under  Mr.  Henderson 's  management. 


MANY  CANADIANS  WIN  PRIZES. 

Among  the  chief  prize-winners  in  the 
recent  $5,000  contest  conducted  by 
Raphael  Tuck  &  Sons  Co.,  Limited,  were 
three  Canadians.  Doris  Emma  Harris, 
188  Florence  Avenue,  Winnipeg,  won 
the  third  prize  of  $100  in  the  division 
comprising  competitors  between  the  ages 
of  13  and  15. 

In  the  section  including  children  up 
to  ten  years,  Evelyn  M.  Wight,  425 
Crosvenor  Avenue,  Montreal,  won  the 
third  prize  of  $50,  and  Eva  Melady,  98 
Rainsford  Road,  Toronto,  the  fourth 
prize  of  $20. 

Among  the  numerous  winners  of  $5 
prizes  were  Irvine  Frew,  724  6th  Avenue 
W.,  Calgary,  Alta.;  Esther  Morrison,  St. 
Andrews  East,  Quebec;  Winona  Singers, 
110  Westminster  Avenue,  Montreal; 
Mildred  Stephen,  1713  Queen  Mary- 
Road,  Notre  Dame  de  Grace,  Quebec; 
Greta  Weaver,  Deloraine,  Man. ;  Jac- 
queline Arsenault,  Summerside,  P.E.I. ; 
Alice  W.  Bradley,  Cornwall,  Ont. ; 
Archie  Frew,  724  6th  Avenue  West,  Cal- 
gary, Alta.;  Jessie  Holland,  2195  Waver- 
ly  Street,  Montreal;  Cornelia  Osborne, 
12 


INITIAL  POSTCARDS. 

Steel  die  initial  postcards  are  now  be- 
ing made  by  the  Copp,  Clark  Company, 
being  embossed  in  gold.  The  advantage 
of  this  card  is  that,  besides  possessing 
individuality  of  having  a  decidedly  at- 
tractive appearance,  it  has  the  whole  of 
one  side  and  half  of  the  other  side  avail- 
able for  correspondence. 

The  same  firm  has  just  put  out  an- 
other new  item  in  the  line  of  corres- 
pondence requisites,  being  known  as  the 
Swansdown  Letterette.  Letterettes  are 
extensively  used  in  England,  and  with 
the  increasing  number  of  people  from 
the  Old  Land  coming  to  Canada,  there 
is  a  strong  demand  for  them  in  this 
country. 


Robert  H.  Ingersoll  started  with  about 
the  same  chances  in  life  that  any  man 
has — and  is  now  selline;  $10,000,000 
worth   of  watches  a  year. 

The  best  seller  of  thins s  is  he  who 
most  nearly  places  himself  in  the  posi- 
tion  of  the  person  to  whom  he  sells.  The 
Golden  Rule  is  good  for  all  concerned. 


BOOKSELLER      AND      STATIONER 


Free  Library  of 
Music 

Innovation   at  Toronto   Public   Lib- 
rary— First  of  its  Kind  in 
Canada, 

The  first  free  circulating  library  of 
musical  compositions  in  Canada  will  be 
opened  in  Toronto  some  time  this  sum- 
mer at  the  College  Street  Public  Lib- 
rary, according  to  the  present  plans  of 
the  board.  The  nucleus  of  the  stock  has 
already  been  purchased,  and  a  staff  is 
now  engaged  on  the  work  of  indexing. 

Some  fifteen  hundred  volumes  will  be 
put  in  circulation  as  a  beginning,  and 
this  number  will  be  added  to  as  the 
popularity  of  the  library  justifies.  There 
is  included  in  the  present  stock  a  gen- 
erous assortment  of  modern  and  classic 
songs,  oratorios,  operas,  concertos  and, 
in  fact,  selections  covering  the  whole 
range  of  musical  effort.  Light  opera 
scores  and   sacred   cantatas  lie  together 


come  familiar  with  compositions  which 
their  means  would  never  permit  them 
to  own." 


HAND  BOOKS   ON  MUSIC. 

From  Joseph  Williams,  Ltd.,  of  London, 
comes  a  copy  of  a  new  book  entitled 
"A  Study  of  Harmony,"  by  Rene  Le- 
normand,  a  cloth  bound  five  shilling 
volume.  This  is  a  translation  from  the 
French  by  Herbert  Antcliffe,  who  in  his 
preface  gives  the  information  that  M. 
Lenormand  is  a  French  composer  born 
in  1846,  who  has  devoted  his  creative 
faculties  mainly  to  songs  and  to  cham- 
ber music.  In  songs  he  is  classed  by 
those  who  know  his  work  best,  with 
MM.  Gabriel  Faure  and  Henri  Duparc. 


A   GROWING    TRADE. 

Commenting  on  the  beginning  of  their 
fifth  year  as  distributors  of  Columbia 
machines  and  records,  the  Music  Supply 
Company,  of  Toronto,  observed  that  their 


THE    CHORUS    OF 

We'll  Never  Let  the  Old  Flag  Fall 


WordB  by  Albert  E.  MacNutt. 
2 


3*=fc 


^%* 


5 


Music  by  M.  F.  Kelly. 


*= 


:*=£= 


We'll  nev-er   let  the    old     flag 


fall. 


— 1 

For  we   love  it       the  best      of 


3 


m 


s^ 


s 


m 


all, 


We  don't    want   to    fight 


to   show      our      might.       But 


I 


*±£ 


* 


-t- 


s 


3 


* 


m 


when      we      start,/  we'll     fight,     fight,     fight. 


hear       us 


K^m^ 


^i^ 


In  peace  or   war     you'll 


-*-*: 


tt  m 


$ 


m 


God  save      the  flag,    God    save       the  King,    At  tha  ends     of  the 


£ 


£ 


-r— *- 


l 


world,     the  flag's      on  -  furl'd,    We'll  nev  -  er     let    the    old     flag  fall 

Copyright  Anglo-Cao*di*a  Music  Publishers '  Association. 


in  heaps  on  the  shelves,  awaiting  classi- 
fication. 

A  special  binding  has  been  evolved 
for  this  library,  by  which  volumes  may 
be  opened  so  as  to  lie  flat  on  a  music 
rack. 

In  addition  to  scores,  the  librettos  of 
a  number  of  operas  are  included  in  the 
collection.  There  are  also  a  number  of 
compositions  represented,  of  which  only 
a  few  dozen  scores  have  been  printed, 
and  these  for  subscribers  only.  Dr. 
Locke  was  fortunate  in  securing  several 
such. 

"Toronto's  leadership  in  matters  of 
music  warrants  such  a  library,  I  think," 
stated  Dr.  Locke.  "In  fact,  it  is  neces- 
sary if  the  city  is  to  hold  the  place  she 
has  won.  There  are  comparatively  few 
people. who  could  afford  such  a  library 
of  their  own,  and  this  will  give  even  the 
jtoorest  of  music-lovers  a  chance  to  be- 


sales  for  the  month  of  April  exceeded 
by  several  thousand  dollars  the  total 
sales  for  the  year  previous  to  the  tak- 
ing over  of  the  agency.  This  is  of  value 
as  indicating  the  vastly  increased  de- 
mand for  these  products.  Booksellers 
and  stationers  who  have  not  already 
opened  a  phonograph  department  and 
who  are  located  in  towns  where  there  is 
a  reasonably  good  opening,  should  get 
into  this  line  without  further  delay. 
There  are  several  good  makes  of  phono- 
graphs and  records.  Get  one  or  another 
of  these  lines. 


PUBLICATIONS  RECEIVED. 

Music  received  from  Joseph  Williams, 
Limited,  the  London  publishers,  include 
the  song  "It's  Really  a  Wonderful 
Country,"  by  Cyril  Hemington  and 
Patrick  Thayer,  sung  in  "The  Follies," 


by  J.  G.  Taylor.  "Two  Little  Fruiter- 
ers," by  Bert  Lee  and  Patrick  Thayer, 
as  sung  in  "The  Follies,"  by  Miss  Dol- 
lis  Brooke;  "Prettendy  Land,"  words 
by  Percy  French,  music  by  J.  A.  Robert- 
son; "Holland,"  a'number.  in  the  School 
Unison  Series;  Four  Dance  Measures,  by 
A.  C.  Mackenzie,  for  violin,  with  piano- 
forte accompaniment,  and  the  following 
in  the  Berners  Edition:  "Three  Sketches 
for  the  Piano,"  by  Evangeline  Livens; 
"Norwegian  Fantasia,"  by  A.  Von  Ahn 
Carse;  "Forty-five  Exercises  for  the 
Violin   School,"  by  Louis   Spohr. 


TWO  CANADIAN  SUCCESSES. 

As  such  a  large  proportion  of  the 
women  folk  of  the  civilized  world  are 
knitting  in  these  stirring  times,  it  was 
a  foregone  conclusion  that  a  song  with 
"knitting"  as  the  main  theme  would 
be  written  and  composed. 

Such  a  song,  which  will  appeal  to 
everyone,  has  been  written  by  two 
young   Toronto   composers.   Miss   Muriel 


KNITTING 
SONG 


All' RILL     BRL-CL4 

eAROM  AXIOTTl 


13 


Bruce,  daughter  of  Lt.-Col.  John  Bruce, 
and  Baron  Sliotti.  The  title  of  the  song 
is  "Knitting,"  and  is  dedicated  by  per- 
mission to  the  Imperial  Order  Daughters 
of  the  Empire,  and  it  is  a  most  charm- 
ing and  effective  number. 

It  was  first  sung  to  the  soldiers  in 
camp  at  the  Toronto  Exhibition  Grounds 
and  is  now  being  sung  by  well-known 
artists  at  concerts.  The  splendid  and 
appropriate  words  are  set  to  martial 
music,  and  with  the  well-arranged  con- 
trast of  emotions,  the  song  catches  the 
feelings  of  the  present  time  all  over  the 
fighting   world. 

The  publication  bears  a  fine  illustrated 
title  in  brown,  by  the  title  artist,  Shar- 
mer,  depicting  a  lady  knitting. 

A  reproduction  of  the  chorus  of  this 
song  is  given  on  this  page  and  also  that 
of  another  Canadian  patriotic  sons: 
"We'll  Never  Let  the  Old  Flair  Fall." 


BOOKSELLER  AND   STATIONER 


The  MacLean  Publishing  Company  MaU  Order  Houses  Aggressive 


LIMITED 


JOHN   BAYNE   MACLEAN 
'  H.  T.  HUNTER 


President 
General  Manager 


PUBLISHERS  OF 


Bookseller  and  Stationer 

and  Office  Equipment  Journal 

ESTABLISHED    1885. 

FINDLAY  I.  WEAVER  ....         Manager 

CABLE   ADDRESSES 

CANADA:  Macpubco,  Toronto.    ENGLAND:  Atabek,  London,  Eng. 
OFFICES 

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GREAT  BRITAIN— 

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SUBSCRIPTION 

Canada,  Jl ;   UDited   States,  $1.50;   Great  Britain   and   Colonie*.   4b 

6d. ;   elsewhere  6s. 

PUBLISHED  MONTHLY 


Vol.  XXXI. 


MAY,  1915. 


No.  5 


A  Plea  for  the   W  indow 

THERE  are  many  retail  dealers  throughout  the 
country  who  should  be  ashamed  of  themselves 
in  so  far  as  their  regular  window  displays  are 
concerned.  They  make  a  big  effort  around  Christ- 
mas and  probably  one  or  two  other  special  seasons  of 
the  year  to  show  attractive  and  good  selling  trims, 
but  the  rest  of  the  year,  they  act  as  if  the  window  was 
a  dumping  ground  for  stale  and  other  goods,  forget- 
ting that  it  is  one  of  the  most  powerful  stimulants 
for  sales  that  the  store  possesses.  The  window  de- 
serves attention,  not  only  at  special  seasons  of  the 
year,  hut  every  week.  When  large  manufacturers 
go  to  the  trouble  and  expense  of  conducting  window 
display  contests  among  retailers  they  must  realize 
that  these  displays  are  going  to  sell  a  great  amount  of 
goods  for  them.  Otherwise  they  would  not  spend 
the  money  and  the  time.  Whenever  a  score  or  two 
of.  retailers  throughout  the  country  enter  such  a  con- 
test they  find  a  great  boost  in  sales.'  They  realize  the 
importance  of  the  window  and  why  should  not  every 
retailer  in  the  country? 

But  when  a  few  goods  are  practically  thrown  into 
the  window  without  any  thought  given  to  the  power 
of  the  display  to'  attract  attention,  there  is  lost  to  the 
retailer  an  important  force  in  so  far  as  the  making 
of  sales  is  concerned.  The  window  then  becomes 
simply  a  miniature  warehouse.  What  the  people 
want  to-day  is  something  new,  something  original, 
something  that  has  the  power  to  draw  them  towards 
it,  and  this  something  should  he  there  every  week, 
not  merely  at  Easter,  Thanksgiving  and  Christmas 
time.  Let  every  retailer  resolve  from  to-day  to  pay 
the  strictest  attention  to  his  window  trims,  and  Jet 
him  see.  that  this  resolution  is  consistently  carried 
out. 


MONTGOMERY  &  WARD,  a  mammoth  mail 
order  concern  in  Chicago,  did  a  business  last 
year  of  $41,042,486.  That  was  an  increase 
of  no  less  than  $1,316,774  over  the  preceding  year. 
The  net  profits  were  $2,010,093. 

A  few  weeks  ago  there  lay  on  a  siding  in  Toronto 
two  carloads  of  catalogues  from  a  large  mail  order 
house  in  that  city,  ready  to  go  out  to  thousands  of 
homes  throughout  Ontario. 

While  figures  are  not  available,  it  is  known  that 
the  T.  Eaton  Co.  did  a  much  bigger  mail  order  busi- 
ness last  year  than  in  any  previous  year. 

Here  are  statistics  that  should  cause  every  retail 
merchant  in  Canada  to  go  after  business  in  1915 
more  strenuously  than  ever.  These  big  mail  order 
concerns  are  getting  trade  from  in  front  of  retail 
stores  all  over  the  country  because  they  are  making 
a  strong  bid  for  it.  It  does  not  appear  that  love  of 
the  home  community  has  a  great  deal  to  do  with  the 
place  of  purchase  of  many  people.  They  go  to  the 
place  where  they  get  the  strongest  invitation — 
whether  this  be  the  home  store  or  the  mail  order 
house  at  a  distance,  and  it  is  just  as  well  every  mer- 
chant in  Canada  realized  this. 

Nineteen  fifteen  is  bound  to  be  a  big  business 
year  for  merchants  in  farming  communities  where 
crops  have  been  good,  because  the  farmers  have  the 
money.  While  it  is  a  long  way  to  harvest  time,  the 
heavy  snowfall  of  the  winter  and  the  fact  that  there 
will  be  more  land  in  crop  this  year  than  last, 
make  the  biggest  yield  in  Canadian  history  prac- 
tically a  certainty.  It  is  up  to  each  individual  mer- 
chant to  go  aggressively  after  his  share  of  the  increase 
in  trade — and  if  he  gets  it,  the  mail  order  houses  will 
not  have  the  same  story  to  tell  a  year  hence. 


Do  Your  Share 

EFFORT  has  been  exerted  to  make  this  issue  of 
Bookseller  and  Stationer  intensely  practical 
with  specific  references  to  lines  that  may  ad- 
vantageously be  exploited  but,  of  course,  in  a  line  of 
trade  such  as  that  covered  by  the  average  book  and 
stationery  store,  it  is  utterly  out  of  the  question  to 
make  an  issue  comprehensive  in  the  treatment  of 
this  subject.  That  very  fact  accentuates  all  the  more, 
the  extraordinary  opportunities  which  the  book  and 
stationery  merchant  has  for  intensive  merchandising. 
Sometimes  these  merchants  are  prone  to  flounder 
about  aimlessly  amid  the  bewildering  variety  of  little 
items  constituting  their  stock  and  the  additional 
items  which  hundreds  of  different  manufacturers  are 
continually  pressing  upon  them.  They  should  learn 
to  discriminate,  admitting  into  the  store  only  such 
items  as  they  are  reasonably  sure  will  be  quick  sellers 
and  similar  care  should  he  observed  in  order  to  select 
those  lines  which  will  yield  the  most  profit.  Between, 
a  line  which  can  he  bought  to  sell  at  a  hundred 
per  cent,  profit,  but  which  does  not  give  good  promise 
of  ready  sale  and  another  yielding  only  half  that 
profit,  but  which  looks  like  a  quick  seller,  the  latter 
decidedly  should  have  the  preference. 


Selling  ideas  and  suggestions,  together  with  photographs  of  particularly  good  window 
or  counter  displays  that  sell  goods  are  wanted  at  all  times.    Let  us  have  your  help. 


14 


BOOKSELLER      AND      STATIONER 


If  your  order  has  not  been  booked  for  a  regular  supply  of   THE  CANADIAN  BOOK  NEWS  send  it  in  without 
delay   it  is  an  auxiliary  of  BOOKSELLER  AND  STATIONER  to  help  the  bookseller  to  sell  more  books. 


The  careful  perusal  of  Bookseller  and  Stationer's 
different  departments  will  give  the  alert  dealer  many 
pointers.  It  is  our  business  to  gather  information  of 
value  to  retail  booksellers  and  stationers  and  not  the 
least  valuable  of  this  is  recounting  of  methods  suc- 
cessfully adopted  by  other  merchants.  Just  here  let  us 
appeal  to  each  individual  subscriber  to  assist  the 
editorial  department  of  Bookseller  and  Stationer 
by  sending  in  information  for  reproduction  in  the 
department  devoted  to  "How  Other  Stationers  Do 
Things"  and  thus  help  to  make  it  more  and  more  a 
clearing  house  of  mutually  beneficial  business-build- 
Do  yom-  bit. 


ing  ideas. 


Adopting  a  Bargain  Day 

TI1K  question  is  frequently  asked  if  it  is  a  good 
policy  for  a  merchant  to  set  aside  one  day  in 
each  "week  as  bargain  day.  The  answer  is  de- 
cidedly yes.  The  merchant  who  adopts  this  plan 
must  first  make  sure  as  to  the  best  day  for  the  pur- 
pose and  then  steadfastly  stick  to  that  particular  day 
throughout  the  year.  Ordinarily  the  poorest  day 
in  the  week  is  selected — Tuesday,  Thursday,  Friday 
— which  ever  best  suits  the  individual  case. 

Right  here,  by  the  way,  is  a  good  place  to  suggest 
that  care  be  exercised  in  establishing  a  bargain  day. 
In  making  a  bargain  period  out  of  a  certain  day  be 
careful  not  to  give  the  impression  that  yours  is  a 
bargain  store!  Too  often  this  is  the  case,  particu- 
larly with  the  smaller  stores  that  undertake  a  weekly 
bargain  day. 

Danger  also  lurks  in  the  manner  of  exploiting  the 
day — through  unskilled  advertising  and  thoughtless 
salesmanship. 

The  question  of  what  constitutes  a  bargain  is  not 
under  consideration  here:  neither  is  the  distinctly 
bargain  store.  The  subject  is  "Bargain  Day  and 
How  to  Manage  It." 

Stores  in  the  larger  cities  can  successfully  oper- 
ate an  every-week-in-the-year  bargain  day,  especially 
if  the  store  is  highly  departmentized  and  carries 
practically  all  the  department  store  lines. 

The  smaller  stores  all  do  better  with  a  series  of 
bargain  days,  operated  during  certain  periods  of  the 
year — weekly  bargain  days  during  the  three  summer 
months;  bargain  days  for  a  period  of  six  weeks; 
regardless  of  season,  but  dependent  upon  the  condi- 
tion of  stocks  and  trade  in  general. 

The  point  is  to  make  the  day  really  important  as 
a  special  offering  event;  to  have  a  bargain  day  in 
reality. 


A  GOOD  PERCENTAGE  of  the  eighty  million 
dollars  distributed  in  Canada  for  war  supplies  will 
finds  its  way  to  the  retail  stores. 


Editorial  Notes 

WORKING  OCT  PROBLEMS.— Don't  look  for  the 
answers  in  the  back  of  the  book,  work  out  your  own 

problems  then  you  will  know  "why." 

*  *        # 

DIPLOMACY. — It  is  all  very  well  to  like  some 
kinds  of  customers  better  than  you  like  others,  but 

it's  a  mighty  poor  plan  to  let  the  others  find  it  out. 

*  *        * 

CO-OPERATION.— The  man  who  joins  business 
associations  only  for  the  good  they  will  do  him  is  a 
form  of  sponge.  Don't  stop  with  getting  all  the  good 
you  can.     Do  all  the  good1  you  can. 

LONDON  FINANCIAL  CIRCLES  now  are  looking 
for  a  collapse  of  Germany  in  a  few  months.  The 
earlier  fear  of  several  years'  duration  of  the  war  finds 

little  credence  now.    This  all  helps  business. 

*  *        * 

THE  BUSINESS  men  of  Canada  realize  that  it  is 
just  as  essential  to  success  in  war  to  keep  the  lines  of 
business  communication  open  as  it  is  to  send  troops 
into  the  field  to  defend  the  colors. 

IT  LOOKS  AS  if  there  might  be  some  tinkering 
with  the  parcel  post  zones.  The  retailers  should  see 
that  there  are  no  thin  wedge  edges  injected  into  the 

present  arrangement. 

*  *        * 

GET  BUSY. — To  revive  business,  business  men 
should  keep  busy  digging  up  business.  If  you  have 
been  resting  on  your  oars,  bend  your  back  again  and 
boost  business  by  keeping  yourself  busy.     "Work  will 

tell! 

*  •        • 

READ  EVERY  ARTICLE.— There  is  something  in 
every  article  in  this  issue  for  the  small  as  well  as  the 
huge  retailer.  Every  dealer  should  read  them  all  and 
pick  out  the  ideas  that  he  can  appljT  to  his  own  busi- 
ness. By  comparing  the  methods  used  by  merchants 
who  have  supplied  the  ammunition  for  these  articles 
with  his  own,  the  dealer  is  going  to  see  his  short- 
comings and  have  them  eliminated.  The  smaller 
merchant  can  always  profit  from  the  methods  of  the 
larger. 

*  •        • 

HOW  TO  USE  CREDIT.— The  intelligent  use  of 
credit  eliminates  waste  and  means  conservation  of 
resources.  For  instance,  a  merchant  who  is  handi- 
capped by  being  situated  in  premises  that  do  not 
permit  him  to  do  the  volume  of  business  his  possi- 
bilities assure  can  get  credit  to  expand  reasonably 
and  that  is  the  man  who  looks  good  to  the  bank 
rather  than  the  man  whose  poor  business  methods 
get  him  into  a  tight  place  and  who  consequently 
wants  credit  to  help  him  to  extricate  himself. 


This  magazine  is  independent  of  any  wholesale  book  or  stationery  house,  and  is  pub- 
lished independent  of  any  publisher's  or  manufacturer's  influence  in  the  interest  of  the 
retail  merchant.    Doesn't  this  warrant  your  support? 


15 


An  Experience  With  Ink 

Story  of  the  Man  Who  Wanted  a  Bigger  Margin  of  Profit  and  How  He  Got  "Stung" — An  Object 

Lesson  for  Stationers. 


BE  chary  about  ordering  quantities 
of  any  line  that  only  one  concern 
is  buying  from  you.  The  writer 
recalls  an  experience  in  selling  ink  that 
should  serve  a  good  purpose  here  as  an 
object  lesson.  The  several  leading  makes 
of  ink  were  stocked  and  sold  out  with 
clock-like  regularity,  each  having  its  co- 
terie of  supporters  in  the  various  offices 
and  schools,  but  one  man  of  the  crank 
variety  who  had  charge  of  one  of  the 
biggest  corporations  in  the  city  demand- 
ed a  certain  ink  not  carried  in  stock  and 
would  have  no  other.  Liberal  quantities 
were  used,  so  the  supply  was  bought  di- 
rect from  the  makers,  meaning,  of 
course,  an  order  of  goodly  size.  This 
was  clone  to  get  a  close  price.  Unfor- 
tunately that  freak  office  man  was  fired 
and  his  successor  just  simply  wouldn't 
give  house  room  to  what  lie  called  "that 
rotten  ink."  Consequently  a  new  ship- 
ment just  in  became  sort  of  a  white  ele- 
phant. It  took  a  long,  long  time  to  work 
it  out.  In  fact,  although  the  writer  has 
been  away  from  that  store  for  several 
years  he  would  be  willing  to  place  a  lit- 
tle bet  that  there  is  to  this  day  a  goodly 
row  of  those  quarts  in  the  basement  of 
that   store. 


Had  that  ink  been  in  popular  demand 
like  the  well-known  standard  makes  fav- 
orably known  through  advertising  and 
satisfactory  use,  the  quantity  buying  for 
a  close  price  would  have  been  good  busi- 
ness but  under  the  circumstances  it 
would  have  been  far  wiser  to  buy  in 
smaller  quantities  from  the  jobber. 

Along  this  line  the  following  sane  ad- 
vice is  given  in  the  March  Business 
Equipment  Journal: 

"Go  through  your  stock  some  day,  Mr. 
Stationer,  and  surprise  yourself,  if  you 
have  not  already  done  so,  by  noting  the 
amount  of  dead  stock  you  have  accum- 
ulated on  account  of  the  failure  of  cus- 
tomers whose  wants  you  tried  to  anti- 
cipate, to  send  in  the  orders  that  they 
had  given  you  reason  to  expect.  Look 
at  that  stack  of  time-books !  You  have 
sold  only  one  book  of  that  particular 
number  in  six  months — how  long,  at  that 
rate,  is  it  going  to  take  you  to  get  rid 
of  the  six  gross,  you  have  on  hand?  Do 
I  want  to  know  how  you  happened  to 
have  such  a  stock  of  a  slow-selling  book? 
You  don't  have  to  tell  me.  One  of  your 
big  customers  ordered  a  couple  of  gross 
once — twice — perhaps  three  times  and 
each   time  you  were  unprepared   for  the 


order  and  had  to  keep  him  waiting  for 
the  goods.  You  resolved  the  last  time 
that  there  would  be  no  more  of  that 
monkey  business  and  you  ordered  six 
gross  of  time-books  that  nobody  else 
wanted,  in  order  to  please  the  one  you 
thought  did  want  them  by  promptness  in 
delivery.  Then,  of  a  sudden,  he  decided 
to  discontinue  them  and  there  they  are. 
You  have  a  lot  of  money  tied  up  in  that 
kind  of  stuff — you  have  no  idea  how 
much,  though  you  may  have  a  well-de- 
fined feeling  that  it  amounts  to  more 
than  you  can  really  afford.  Occasionally 
you  have  disposed  of  such  goods  with- 
out much,  if  any,  loss.  But  generally  it 
has  been  plunder  that  some  cranks  took 
a  temporary  liking  to  and  that  appeals 
to  none  of  your  other  customers,  so  that 
when  the  cranks,  with  cranks'  notorious 
fickleness,  allowed  their  fancies  to  wan- 
der from  the  items  you  have  stocked  for 
them  and  rest  on  something  new,  you 
lost.  So  have  a  care.  Let  the  other  fel- 
low anticipate  such  orders.  There  is 
plenty  of  business  to  be  secured  in 
staples  to  permit  most  stationers  to 
struggle  along  without  feeling  the  neces- 
sitv  of  taking  any  risks  on  the  freak 
stuff." 


Some  Helpful  Hints  to  Dealers 


o 


NE  of  the  United  States  trade 
papers  which  deals  chiefly  with 
books,  in  its  last  issue  presented 
some  .hints  to  dealers  which  apply  to 
other  branches  of  the  book  and  station- 
ery merchant's  business.  On  the  sub- 
ject of  individuality  in  business  it  said : 
"  The  successful  person  in  any  field  is 
usually  one  with  a  strongly  marked  in- 
dividuality. There'S  something  differ- 
ent— something  that  distinguishes  him 
from    others. 

The  same  is  true  in  merchandising. 
The  store  that  is  different — that  is  up 
to  date,  progressive,  pushing  for  business 
and  satisfying  its*  customers  is- the  one 
to  become  a  leader. 

"Don't  follow  blindly  what  others  do; 
don't  content  yourself  with  copying- 
other's  plans.  Be  original:  use  your  grey 
matter  to  make  your  store  distinctive. 
The  first  store  to  paste  war  pictures  in 
their  windows  drew  the  crowds.  Now 
all  the  stores  are  doing  it  and  the  scheme 
lias  lost  its  value.  So  you  should  try 
something  different. 

Look  over  your  window  and  counter 
displays. 


OUTDOOR-SPORTS  GOODS. 

The  season  for  outdoor  sports  is  here 
— baseball,  golf,  tennis,  motoring,  fish- 
ing, etc.,  and  attractive  displays  should 
be  made  of  seasonable  books  and  mer- 
chandise. 

Young  Canada  will  be  your  best  cus- 
tomer for  the  next  month  or  two.  Ar- 
range your  display  of  baseballs,  bats, 
mitts,  guards,  etc..  in  a  prominent  posi- 
tion in  your  store.  The  space  it  oc- 
cupies will  bring  you  big  returns,  and 
the  boys  will  give  your  store  more  free 
advertising  than  you  can  get  in  any 
other  way. 

Place  books  on  baseball  prominently  in 
the  display.  The  boys  will  want  the 
"Rules  of  the  Game,"  as  well  as  bats 
and  balls.  Placards,  with  catchy  letter- 
ing, such  as  "Just  Like  the  Big  Leagues 
Use,"  or  similar  phrases,  help  create  de- 
sire and  fire  the  imagination  of  the  boys. 

Encourage  the  formation  of  "Nines." 
and  it  will  be  a  good  investment  to  give 
cheap  cotton  caps,  bearing  your  adver- 
tisement, on  band  or  visor,  with  the  pur- 
chase of  a  certain  amount  of  baseball 
goods.  Cultivate  the  good  will  of  the 
16 


boys.  They  will  boost  for  you  in  re- 
turn and  will  influence  the  trade  of 
whole  families  in  your  behalf. 

Study  to  improve  them.  Make  them 
attractive.  It  is  not  an  easy  matter, 
but  the  more  study  and  thought  you  give 
it,  the  easier  it  is  to  figure  out  new 
stunts  to  attract  attention  to  your  store. 

The  use  of  baby  ribbon,  leading  from 
articles  in  the  show  windows  to  placards 
pasted  on  the  window7  glass,  has  been 
found  to  be  a  good  stunt  by  some  deal- 
ers. Such  devices  cost  but  little,  but 
they  make  your  windows  "different" 
and  attract  attention. 

What  has  been  said  about  window  dis- 
play- applies  with  equal  force  to  counter 
and  shelf  displays  inside  the  store.  You 
can't  expect  your  customers  to  know 
you  have  a  certain  stock  of  goods  if  you 
keep  them  hidden  under  the  counter. 
Display  your  books  and  other  merchan- 
dise in  such  conspicuous  places  and  at- 
tractive manner  as  to  invite  inspection. 
Create  interest,  arouse  desire  to  possess 
and  you  will  find  increased  sales  the  in- 
evitable result. 


'Iliipn 


ACROSS    CANADA    TRADE    NEWS 


■■■ill 


Winchester,  Ont. — Probably  the  oldest 
of  Canadian  stationers  was  William 
Bow,  whose  death  was  reported  on  April 
12th.  He  was  in  his  90th  year.  He  was 
in  business  sixty  years,  having  started 
the  first  store  in  Winchester. 

Sault  Ste.  Marie,  Ont. — Lawrence, 
Limited,  druggists  and  stationers,  have 
opened  a  branch  at  Hearst,  Ont.  F.  J. 
Willey  has  gone  to  Hearst,  and  A.  L. 
Caldwell,  formerly  of  Barrie.  succeeds 
him  at  the  Sault  store. 

Halifax,  N.S. — The  death  occurred  on 
April   19   of   Walter   ('.   Smith,   formerly 


charge  of  the  book  and    stationery    de- 
partment   there. 

Winnipeg,  Man. —  W.  A.  Davis,  for- 
merly a  Winnipeg  bookseller  and  sta- 
tioner, is  now  engaged  in  the  manufac- 
turing of  the  Davis  Perfect  Friction 
Car.  the  Winnipeg  factory  being  a 
branch   of   the   Seattle  concern. 

J.  W.  Diller  has  opened  a  new  book- 
store on  Jasper  avenue,  Edmonton,  He 
formerly  devoted  his  time  to  selling- 
books  by  auction  in  different  towns. 

William    Scott,    of    Eaton's    book    and 


More  About   Street   Sales. 

Montreal,  April  22.— That  the  popu- 
lar magazines  sold  by  the  newsboys  at 
street  corners  are  not  books  or  mer- 
chandise, but  are  a  variety  of  news- 
papers, and  consequently  are  not  subject 
to  the  $100  tax  which  the  city  authori- 
ties seek  to  impose,  was  a  claim  placed 
before  the  Montreal  Board  of  Control 
recently. 

The  imposition  of  a  $100  tax  followed 
the 'protest  of  book  dealers  that  the 
street  trade  was  doing  a  serious  injury 
to  their  regular  business. 


Interior  of  New  Store  Opened   at  127S  Yonge  street,   Toronto   by  A.  G.   Crown. 


employed  by  T.  C.  Allen  &  Co.,  book- 
sellers, stationers  and  printers. 

Vancouver,  B.C — Walter  J.  Galloway 
has  opened  a  big  new  book  and  station- 
ery store  on  Hastings  street  in  Van- 
couver. 

The  University  Bookshop  is  a  par- 
ticularly fine  new  store  in  that  city,  ad- 
vantageously situated  opposite  the  post 
office. 

Word  comes  from  Kelowna,  B.C.,  that 
P.  B.  Willets,  druggist  and  stationer  of 
that  city,  is  seriously  ill. 

Victoria;  B.C. — 'Miss  Weatherstfone, 
who  has  been  a  member  of  the  selling 
staff  of  the  Victoria  store  of  David  Spen- 
cer,   Limited,    has    been    given    complete 


stationery    department,    is    in    England 
on  a  buying  trip. 

Ottawa,  Ont. — Richard  Tanner  is 
dead.  He  was  formerly  in  the  book  and 
stationery  business  in  Cornwall,  Ont., 
but  sold  out  about  eighteen  years  ago, 
removing  to  Ottawa,  where  for  more 
than  half  that  period  up  to  the  time  of 
his  death  he  was  the  Ottawa  representa- 
tive of  the  Montreal  wholesale  station- 
ery firm  of  McFarlane,  Son  &  Hodgson. 

Saskatoon,  Sask. — A  new  book  and 
stationery  company  will  open  in  Sask- 
atoon this  month,  at  226  Second  Avenue 
South.  The  managership  of  the  new 
company  has  been  accepted  by  S.  B. 
Parrott,  formerly  of  the  Parrott  Station- 
ery Company. 

17 


Fined  for  Flying  Flag. 

Kingston,  Out.,  Mar.  31.  —  Because 
Joseph  Nash,  proprietor  of  the  College 
Book  Store,  put  a  Union  Jack .  out  in 
front  of  his  store,  and  caused  it  to  float 
over  the  sidewalk,  he  violated  one  of  the 
city  by-laws  and  in  police  court  Magi- 
strate Farrell  imposed  a  fine  of  $1  and 
costs.  Nash  said  he  would  make  a 
laughing  stock  of  the  city  for  having  a 
by-law  of  such  a  nature. 

Killed  in  Action. 

Among  the  Canadians  killed  in  the 
Langemarck  action  when  the  Canadians 
saved  the  situation,  was  Captain  G. 
Massey  Williamson,  who  was  a  director 
and  assistant  manager  of  the  Colin  Mc- 
Arthur  Co.,  wallpaper  manufacturers, 
Montreal. 


HOW  OTHER  STATIONERS  DO  THINGS 


A  FILING  cabinet  for  store  plans 
and  selling  ideas  is  kept  by  one 
enterprising  dealer  as  described 
in  a  New  York  trade  paper.  As  he  looks 
through  his  trade  papers  and  sees  des- 
criptions of  clever  window  trims,  new 
selling  and  advertising  ideas,  and  sug- 
gestions of  value  dealing  with  store 
management,  he  files  them  in  a  cabinet 
of  four  sections,  one  for  each  of  the 
headings  to  which  reference  has  been 
made  here.  Thus,  they  are  ever  avail- 
able for  ready  reference  and  when  he 
wants  to  know  how  other  dealers  have 
handled  trade  problems  bound  to  pres- 
ent themselves  from  time  to  time  in 
every  store,  he  goes  to  the  cabinet  and 
tii ere  finds  a  valuable  fund  of  informa- 
tion to  guide  him.  The  cabinet  takes  up 
little  space  and  this  idea  will  commend 
itself  to  progressive  Canadian  booksell- 
ers and  stationers. 

One    Cent   Lines. 

Do  not  neglect  the  sale  of  one  cent 
items.  There  are  lines  which  the  aver- 
age dealer  buys  continually  at  a  dollar 
a  gross  or  thereabouts,  and  which  move 
out  so  fast  that  quite  frequently  the 
dealer  has  to  inform  the  customer  that 
the  line  is  out  of  stock.  Every  time  a 
dealer  has  to  say  that  in  the  case  of 
goods  in  steady  demand  he  is  boosting 
business  for  his  competitor.  Don't  do 
it.  Keep  up  your  stock  and  push  the 
sale-  of  these  lines.  They  sell  so  easily 
and  so  rapidly  that  the  handling  of 
these  popular  one-cent»  items  is  highly 
profitable. 

Quite  often  the  sale  can  be  raised  to 
dozen  lots.  Therefore  display  this  sign 
prominently : 

lc  EACH. 
10c  A  DOZEN. 

Reference  has  been  made  before  in 
Bookseller  and  Stationer  to  the  "penny 
sale.''  A.  J.  Roos,  druggist  and  station- 
er, Berlin,  Ont.,  has  held  a  successful 
sale  of  this  kind,  selling  two  ten-cent 
articles  for  eleven  cents,  two  fifteen-cent 
articles  for  sixteen  cents,  two  twenty- 
cent  articles  for  twenty-one  cents,  and 
two  twenty-five-cent  articles  for  twenty- 
six  cents.  Thus,  you  see  the  purchaser 
gets  a  ten,  fifteen,  twenty  or  twenty-five- 


cent  item  for  one  cent.  This  idea  could 
be  effectually  used  to  liven  up  slow  sell- 
ing goods  and  a  few  exceptionally  de- 
sirable lines  could  be  advantageously  in- 
cluded acting  as  a  pinch  of  salt  to  whet 
the  appetites  of  buyers. 

Keep  Showing  New  Goods. 

MANY  dealers  fail  to  realize  the 
importance  of  keeping  their 
stock  up  to  date  and  replete 
with  new  and  seasonable  goods.  There 
is  hardly  a  town  but  that  offers  good 
possibilities  for  increased  trade  for  the 
dealer  who  holds  his  customers  by  al- 
ways having  something  new  to  show 
them.  The  public  is  always  on  the  look- 
out for  the  "latest."  whether  it  be  in 
the  stationery  line  or  any  other  line. 
The  dealer  who  runs  in  a  rut  will  have 
to   "take   a  back   seat"   in   these   stren- 


g  BOOKSELLER        AND        STATIONER 

H  WOULD      BE      PLEASED      TO      HAVE 

p_  BUYERS     MAKING    A    FEATURE    OP 

H  SPECIAL  SALES,  SEND  IN  PARTICU- 

H  LARS,     THEIR     METHODS     OF     AT- 

s  TRACTING    ATTENTION.    ETC.,    AND 

§§  IF     POSSIBLE     PHOTOGRAPHS     OF 

p  WINDOW    OR    COUNTER    DISPLAYS. 

§f  MERITORIOUS    PHOTOGRAPHS 

1  WILL   BE    REPRODUCED   IN   SUBSE- 

§j  QUENT    NUMBERS    OF    THIS    JOUR- 

=  NAL. 


nous  days,  unless  he  can  give  his  cus- 
tomers the  latest  that  the  market  af- 
fords. 

It  takes  but  a  few  visits  to  your  shop 
for  your  customer  to  get  a  general  idea 
of  what  you  have  on  hand;  accordingly 
your  stock  should  be  brightened  up  when- 
ever possible  with  a  few  of  the  latest 
novelties  that  are  in  the  market.  Thus, 
a  customer  will  enter  your  store  feeling 
that  he  will  see  something  out  of  the  or- 
dinary, and  your  chances  of  selling  him 
staple  goods  are  materially  increased. 

There  is  a  continuous  demand  for  de- 
sirable novelties  which  will  amuse  as 
well  as  be  useful.  Inventors  are  quite 
as  wild  in  some  of  their  efforts  in  this 
line  as  in  others;  but  when  one  is  made 
that  is  satisfactorv,  there  is  no  difficulty 
about  selling  it.  The  only  two  things  to 
be  considered  are  attractiveness  and 
cheapness.  Given  that  combination,  there 
18 


is  a  sure  market.  Some  of  the  novelties 
offered  are  neither,  but  perhaps  one 
might  say  that  it  is  rare  to  find  both  ne- 
cessary features  entirely  wanting.  As  a 
rule  there  is  something  to  meet  the  de- 
mand of  possible  purchasers.  The  largest 
request  is  for  those  which  will  amuse 
the  children.  They  are  forever  looking 
for  something  new;  something  that  will 
not  cost  more  than  ten  cents  and  which 
will  please  them  for  a  time.  The  advan- 
tage of  this  trade  is  that  children  soon 
tire  of  anything,  however  attractive  it 
may  be.  and  want  something  new.  If  a 
dealer  has  another  novelty  ready,  he  can 
make  just  as  large  a  sale  as  he  made  on 
the  first.  There  is  an  established  trade 
in  novelties,  which  is  more  profitable 
than  some-  other  lines,  and  which  moves  a 
good  deal  faster  than  many.  It  will  pay 
dealers,  therefore,  to  cultivate  their 
novelty  trade,  particularly  during  the 
warm  months,  when  the  sale  of  staple 
goods  is  quiet. 

Beware   of   False   "Bargains." 

Beware  of  the  false  bargain  and  the 
house  that  sends  out  alluring  offers  of 
merchandise  at  cut  prices.  Short  count 
tablets  and  blank  books,  inferior  grade 
pencils  and  pens,  poor  inks  and  shoddy 
goods  of  all  descriptions  go  to  make  up 
the  stocks  of  such  concerns.  On  the  com- 
mercial headstone  of  many  a  defunct 
dealer  should  be  inscribed:  "He  cheap- 
ened himself  out  of  existence."  Beware 
of  mere  cheapness,  and  remember  it  is 
easier  to  lose  a  customer  than  to  gain 
one.  Trade  with  the  house  whose  goods 
you  can  depend  upon,  and  look  out  for 
the  house  whose  only  claim  for  your 
consideration  is  in  underselling. 

When  you  fall  ill  do  you  send  and  as- 
certain the  prices  of  the  different  phy- 
sicians and  employ  the  cheapest?  Do 
you  get  bids  and  accept  the  lowest?  No, 
you  don't,  for  sickness  is  an  important 
matter.  Is  not  business  important?  Let 
us  be  consistent.  Do  you  order  jrour 
stationery  and  other  supplies  on  the 
same  principle  that  you  order  other  im- 
portant affairs,  or  is  price  the  only  con- 
sideration? 

About  Price   Marking. 

Dozens  of  sales  are  lost  every  day  by 
not  having  prices  plainly  marked  on  the 
goods.      Many    persons,    especially    men. 


BOOKSELLER     AND     STATIONER 


dislike  to  look  at  an  article,  ask  ques- 
tions about  it  and  then  walk  off  without 
buying.  The  price  does  not  necessarily 
need  to  be  a  bargain;  that  is  not  what 
tbey  are  looking'  for.  In  tact,  most  men 
don't  know  a  bargain  when  they  see  it. 
They  want  to  know  if  the  price  is  within 
their  means  before  examining  further.  It 
is  a  common  thing  to  see  men  walk  along 
a  street  and  glance  in  the  windows  until 
the}'  see  one  with  whatever  they  need  or 
fancy   with   prices  on  and  stop. 

Tips    on    Advertising. 

Stationers  say  that  they  increase  their 
sales  materially  with  moderate  advertis- 
ing. The  best  way,  according  to  one  re- 
tailer, is  to  begin  with  half  a  column,  in 
the  local  paper  or  papers,  giving  some 
account  of  the  stock,  and  closing  with 
a  cordial  invitation  to  call  and  get 
samples.  Follow  this  up  with  three  or 
four-inch  advertisements,  in  which  only 
one  particular  article  is  treated.  It  isn't 
much  trouble  to  prepare  something  that 
will  make  a  good  advertisement  if  you 
know  your  stock. 

Many  dealers  advertise  some  novelty 
each  week  in  their  local  papers,  and  they 
say  it  brings  business  every  time. 

A  well  regulated  hen  does  business 
every  day  and  vociferously  advertises 
the  fact.     When  she  fails  to  cackle,  you 

I  may  be  sure  that  there  is  nothing  doing. 
If  you  are  doing  nothing  worth  while, 
or  if  you  are  ashamed  of  your  business, 
you  have  a  good  excuse  for  not  advertis- 
ing.    Otherwise, — otherwise! 

Stationery  Specialties. 

As  a  means  of  attracting  trade,  the 
attention  of  stationers  is  directed  to 
many  items  of  office  equipment  which 
are  widely  advertised  in  the  general 
magazines.  This  national  advertising  is 
particularly  valuable  to  the  local  dealer. 
Well  known  brands  of  paper  fasteners, 
letter  clips,  erasers,  index  cards,  loose- 
leaf  systems,  ink  wells,  postal  scales, 
filing  and  document  envelopes,  glass 
desk  pads,  flexible  leather  desk  pads, 
and  many  other  specialties  suggest 
themselves  in  this  connection.  Stat- 
ioners can  link  up  with  this  national 
advertising  by  having  effective  window 
and  counter  displays  of  these  articles 
from  time  to  time. 

One  wide-awake  dealer  adopted  the 
method  of  having  a  prominent  show 
card  in  his  window  with  this  wording: 
"We  can  sell  you  any  office  specialty 
which  you  see  advertised  in  the  maga- 
zines and  newspapers,  and  you  will  save 
money  by  buying  it  here." 

Reference  was  made  in  the  April  is- 
sue, to  the  good  work  of  R.  R.  Colpitts 
&  Sons  in  getting  orders  for  "Nelson's 


History  of  the  War''  hut  the  town  was 
given  as  Chatham,  whereas  it  is  Monc- 
ton,  N.  B. 


RELIGIOUS  SERVICES     IN 
FACTORIES. 

As  the  outcome  of  the  Billy  Sunday 
revival  meetings  in  Philadelphia,  regu- 
lar weekly  services  are  now  held  in  dif- 
ferent factories,  including  those  of  the 
Moore  Push  Pin  Co.  and  the  Blaisdell 
Paper  Pencil  Co. 

"Isn't  this  rather  unusual?"'  asked 
the  visitor,  and  in  reply  learned  that  it 
was  the  direct  outcome  of  the  recent 
Sunday /campaign.  From  Mr.  Moore, 
president  of  the  company,  the  following 
facts  were  gleaned: 

At  the  close  of  the  Sunday  campaign 
a  lady  asked  permission  to  hold  a  weekly 
service  between  noon  and  1  o'clock. 
Finding  that  his  numerous  employees 
would  like  it,  and  being  more  than  favor- 
ably inclined  himself,  Mr.  Moore  readily 
granted  the  lady  the  permission  sought. 
Invitations  were  sent  out  to  the  adjoin- 
ing factories,  including  the  Blaisdell 
Paper  Pencil  Co.,  whose  new  plant  ad- 
joins the  Moore  factory,  and  who  them- 
selves hold  a  service  every  Monday,  and 
the  first  meeting  was  held  with  a  large 
congregation,  which  has  increased  at 
every  service  since.  At  first  there  was 
no  instrumental  music,  but  as  the  em- 
ployees of  the  push  pin  plant  grew  in 
interest  a  piano  was  secured,  and  P.  G. 
Underwood,  the  sales  manager  of  the 
company,  brought  down  his  cornet,  on 
which  he  is  an  excellent  performer,  and 
thus  a  choral  programme  was  arranged 
that  does  much  to  make  the  exercises  of 
greater  interest.  Mr.  Underwood  has  de- 
veloped into  a  regular  Rodehearer — the 
Sunday  choir  leader — in  getting  out  the 
vocal  end  of  the  service. 

At  each  service  there  is  an  address  by 
a  visitor,  a  few  remarks  from  Mr.  Moore 
and  the  reciting  of  Scripture  verses  by 
the  employees,  who  delight  in  showing 
their  knowledge  of  the  greatest  book  in 
literature. 

Inquiry  at  the  Blaisdell  Paper  Pencil 
factory  found  that  as  much  interest  and 
pleasure  was  derived  by  the  employees 
at  that  plant  as  at  that  of  their  neigh- 
bor. Stewart  Heist,  head  of  the  pencil 
company,  said: 

"Every  one  of  our  force  seems  to  de- 
rive benefit  from  our  Monday  service." 


"Quality   First" 

Should  be  the  Slogan  for  Made-in- 
Canada  Goods. 

A   committee  of  the  Canadian   Manu- 
facturers' Association  is  endeavoring  to 
raise  money  to  advertise  Made-in-('anada 
19 


goods.  In  theory  the  proposal  ii,  excel- 
lent hut  in  practice  is  it  really  wise? 
Most  Canadian  manufacturers  take  a 
pride  in  their  products,  put  their  names 
on  them  and  turn,  out  something  that  is 
equal  to  and  in  not  a  few"  cases  superior 
to  anything  of  the  kind  produced  in  the 
world.  On  the  other  hand  there  are 
some  Canadian  manufacturers  who  un- 
fortunately think  their  own  interests  are 
best  served  by  making  the  cheapest  and 
most  inferior  article  they  can  force  upon 
the  buying  public.  They  think  a  slightly 
better  immediate  profit  is  better  than 
building  up  a  reputation  for  high-grade 
goods.  These  experiences  and  the  ex- 
posures in  connection  with  inferior  quali- 
ties supplied  to  fill  war  orders  show  that 
there  are  some  Canadian  manufacturers 
who  ought  to  he  behind  the  prison  hars 
as  the  Premier  suggests. 

Kven  members  of  the  committee  recog- 
nize this  weakness.  Only  the  other  day 
one  of  them  placed  an  order  amounting 
to  several  thousand  dollars  with  a  United 
States  firm  though  the  same  products 
are  made  by  another  member  of  the  as- 
sociation in  a  near-by  town.  The  first 
manufacturer  would  much  prefer  to  buy 
Canadian  make  but  he  knows  from  cost- 
ly experience  that  his  neighbor  is  too  in- 
different to  take  pains  and  turn  out  a 
satisfactory  quality. 

A  general  campaign  of  advertising 
Made-in-Canada  goods  would  be  paid 
for  largely  by  the  firms  who  are  ma  kino- 
high-grade  goods  while  the  benefit  of 
such  a  general  campaign  would  be  de- 
rived chiefly  by  the  men  who  are  trading 
on  Made-in-Canada  reputation  and  pro- 
ducing inferior  goods  to  sell  at  slightly 
lower  rates. 

The  committee  of  the  Canadian  Manu- 
facturers' Association  would  be  far  bet- 
ter occupied  and  could  do  more  real  good 
for  Canadian  manufacturers  if  they 
were  to  devote  their  energies  to  improv- 
ing the  quality — by  moral  and  other  in- 
fluences— of  the  goods  produced  by  the 
scoundrels  who  would  injure  the  good 
name  of  the  reputable  Canadian  manu- 
facturers. 

Canadian  manufacturers  who  produce 
an  article  of  which  they  are  proud,  be- 
hind which  they  will  stand,  should  let 
the  public  know  of  it.  They  should  ad- 
vertise it  extensively  over  their  own 
names  and  not  pay  and  be  sponsors  for 
the  firms  who  have  no  care  for  their  own 
or  our  national  reputation.  On  the  other 
hand  the  newspapers  should,  as  far  as 
possible,  refuse  to  insert  advertising  of 
any  but  satisfactorily  made  products 
and  by  their  editorial  policy  make  it  un- 
profitable for  the  chronically  disrepu- 
able  manufacturers  to  stay  in  business. 


Why  Stationers  Should  Sell  Cameras  and  Photo 

Supplies 

Majority  of  Book  Stores  Now  Have  Departments  Devoted  to  This  Line,  But  Some  Have  Not 
Yet  Awakened  to  This  Opportunity  for  Profitably  Extending 

Their  Business. 


THERE  is  no  logical  reason  why 
there  should  not  be  as  large  a  per- 
centage of  stationers  selling  cam- 
eras and  supplies  as  in  the  drug  store 
class.  In  fact  there  is,  if  anything,  a  bet- 
ter reason  in  the  case  of  the  stationers. 
Why  should  not  one  be  able  to  buy  his 
photographic  paper  at  the  store  where 
he  buys  his  letter  paper?  Or.  where  he 
purchases  his  fountain  pen  with  which  to 
recount  to  his '-friends  hy  letter  his 
vacation  pleasures,  why  should  he  not. 
be  able  to  buy  the  camera  with  which 
to  make  his  vacation  pictures?  Pictures, 
as  you  know,  tell  a  story  much  better 
and  quicker  than  words. 

The  installation  of  a  photo-supply  de- 
partment in  a  stationery  store  is  very 
simple.  The  goods  require  very  little 
space.  No  expert  help  or  extra  clerks 
are  required.  Photographic  experience 
or  technical  knowledge  on  the  part  of 
the  salesman  is  not  necessary,  although 
of  course,  it  would  be  desirable.  The 
initial  investment  is  comparatively 
small,  one  hundred  dollars  usually  beinsr 
sufficient  in  a  small  town  although  a  two 
hundred  dollar  stock  will  add  enough  at- 
tractiveness to  the  department  to  more 
than  offset  the  interest  on  the  additional 
outlay  and  will  assure  prospective  cus- 
tomers that  the  photographic  depart- 
ment is  not  an  experiment  but  an  estab- 
lished feature  of  the  business.  There  is 
no  risk  as  the.  goods  are  in  constant  de- 
mand. The  manufacturers  supply  free 
all  that  is  necessary  in  the  way  of  signs, 
window  trim,  catalogues  and  advertising 
literature  as  well  as  suitable  electrotypes 
for  newspaper  or  oh'cular  announce- 
ments. To  those  who  can  use  them  are 
furnished  lantern  slides  for  advertising 
in  the  moving  picture  theatres,  street 
car  cards  and  many  other  useful  helps. 

The  four  principal  items  carried  are 
cameras,  films,  printing  paper  and  chemi- 
cals, in  addition  to  which  a  few  small 
developing  and  printing  accessories  are 
advisable.  The  sale  of  a  camera  means 
the  greatest  amount  of  profit  per  sale, 
but  by  far  the  greater  percentage  of 
profit  from  the  business  is  made  through 
the  sale  of  film  and  paper. 

Some  stationers  who  take  up  the  sale 
<.f  photo  supplies  as  a  department  of 
their  business  will  desire  to  install  a  fin- 


ishing department.  From  the  develop- 
ment of  films,  print-making  and  enlarg- 
-ng  many  dealers  augment  their  income 
greatly.  Such  a  department  requires  the 
building  and  equipping  of  a  suitable  dark 
room,  with  electrical  or  gas  lighting  de- 
vices, running  water,  tar.ks  for  the  de- 
velopment of  film,  and  printing  ma- 
chines. 

The  average  small  dealer  will  combine 
economy  with  efficiency  and  arrange  with 
the  local  photographer  to  do  the  finish- 
ing work  on  a  basis  profitable  to  both. 
A  twenty-four  hour  or  even  a  shorter 
service  can  often  be  secured  in  this  man- 
ner. 

The  foregoing  has  been  written  with 
the  idea  of  convincing  the  stationer  that 
a  photo  supply  department  can  be  made 
one  of  the  best  paying  departments  of 
his  business. 

Photographic  goods  are  attractive  in 
appearance  and  display  well.  The  cam- 
eras, in  a  glass  show  case  add  distinction 
to  the  general  stock  of  the  store.  The 
paper,  film  and  chemicals  are  neatly  and 
attractively  wrapped  so  that  the  shelves 
on  which  they  are  arranged  are  always 
bright  and  pleasing  to  the  eye.  Tb^ 
pleasures  of  picture  taking  and  making 
appeal  strongly  to  every  one,  hence  all 
natrons  of  the  store  are  prospective  cus- 
tomers. If  they  have  a  camera  they  al- 
ways need  films,  and  if  they  have  none, 
they  want  one  and  will  buv  it  some  day. 
The  manufacturer?1  are  always  ready  to 
assist  by  giving  advice  and  information 
based  on  wide  experience  and  to  co- 
operate in  advertising  not  only  by  means 
of  window  display  but  also  by  general 
magazine  publicity  prepared  especially 
from  the  standpoint  of  the  dealer  and 
designed   to  attract   trade  for  him. 

Photo  supplies  is  not  merely  a  side 
line.  Tt  is  a  distinct  department,  which 
in  some  instances  installed  as  a  subsi- 
diary division  of  the  business  becomes  in 
a  surprisingly  short  time  the  principal 
source  of  income  for  the  stationer  who 
tikes  advantage  of  the  opportunity 
which  we  are  told  "knocks  at  least  once 
at  every  man's  door." 

Many  stationers  could  materially  in- 
crease the  sale  of  passe  partout  binding 
by  featuring  this  as  a  specialty  in  the 
camera  department  ursring  camera  de- 
votees to  use  this  method  of  framing 
20 


pictures.  It  possesses  many  advant- 
ages. The  method  is  simple, .  effective 
and  economical,  allowing  ample  scope 
lor  the  exercise  of  individual  tastes. 

Another  line  from  the  regular  station- 
ery stock  which  could  be  readily  sold  as 
a  specialty  in  the  camera  department  is 
white  ink  or  white  water  color  paint  for 
marking  prints.  A  clever  title  or  hum- 
orous expression  under  a  print  adds  im- 
measurably to  its  interest  in  a  collec- 
tion.  The  dealer  should  urge  upon  ama- 
teur photographers  the  advisability  of 
adopting  this  course.  It  would  be  a  good 
idea  too,  to  occasionally  display  a  credit- 
able collection  of  amateur  photographs, 
because  this  will  inspire  emulation  on 
the  part  of  other  amateurs. 


CAMERA  TRADE  TIPS. 

It  is  only  natural  to  suppose  that  the 
rise  in  the  price  of  plates  and  the  heavier 
increase  in  the  cost  of  many  of  the 
chemicals  in  most  common  use  will  re- 
llect  to  a  certain  extent  on  the  purchas- 
ing powers  of  a  large  number  of  photo 
enthusiasts,  and  it  behoves  the  dealer  to 
do  all  he  can  to  offset  this.  In  this  re- 
spect a  little  extra  attention  to  the  dis- 
playing of  equipment  and  camera  para- 
phernalia: the  hanging  up  in  a  con- 
spicuous place  a  good  enlargement  of  a 
local  view,  preferably  taken  by  one  of 
the  dealer's  own  customers,  would  do 
much  to  stimulate  and  "keep  going" 
even  the  most  economically  inclined 
amateur.  "Business  as  usual" — and 
better  must  certainly  be  the  motto  of 
the  photographic  department  this  season 
a>  never  before. 


Have  you  a  large  stock  of  photograph 
albums  on  hand?  Why  not  try  a  special 
display  and  boosting  campaign  right 
now  when  the  season  is  starting,  sug- 
gesting to  the  customer  that  he  should 
buy  his  album  now  for  his  summer 
"snaps"  and  paste  them  in  as  he  goes 
along  rather  than  let  them  accumulate 
(as  he  probably  did  last  season)  until 
the  work  of  pasting  in  dozens  and 
dozens  of  prints  at  one  time  became 
quite  an  ordeal  rather  than  a  pleasure. 
Try  it  out  and  write  and  tell  us  of  your 
success. 


PROFITABLE  PUBLICITY 


Paul's  Book  Store  of  Napanee,  Ont., 
features  a  ten-cent  table  of  useful 
household  articles,  which  fit  in  very 
nicely  with  their  wall  paper  and  window 
blind  department.  A  reproduction  is 
given  here  of  a  recent  advertisement  of 
theirs  appearing  in  the  Napanee  Planet. 
It  is  an  interesting  advertisement,  and 
will  doubtless  prove  to  be  a  good  busi- 
ness bringer  in  spite  of  its  defects.  The 
arrangement  is  faulty  and  the  typo- 
graphy is  very  poor.  A  re-set  design  is 
given  here  to  show  how  easy  it  would 
have    been    to    add    to   the    effectiveness 


Paul's 
Bookstore 


Housecleanim^  time  is  here,  and 
■we  have  the  articles  you  want. 

First  and  foremost  is  WAUU 
PAPER,  and  in  this  line  we  will 
not  take  off  our  hat  to  anyone. 

Remember  we  have  the  goods,  and 
our  experience  of  fifteen  years,  with 
the  largest  Wall  Paper  house  in  Can- 
ada is  at  your  oalL  Every  grade 
from  the  cheapest  to  the  best. 

Next,  Paints,  Varnish*9,  Brushes, 
etc.      Window  Shades,  a  full  Hue. 


Saturday  Special 

Shades,  all    colors,     including  Du- 
plex Green  and  White,  only  30c. 

On  Our  10c.  Table 

You  wiil  find  Carpet  Whips,  Tack 
Hammers,  Brass  Extension  Rods, 
Paint  Brushes,  Scrubbing  Brushes 
Carpet  Tacks,  3  for  10c.,  and  a 
great  variety  of  useful  household  ar- 
ticles. 

Try  our  Stick-Fast  Paste. 

Satisfaction  guaranteed  at 

PAUL'S  BOOKSTORE 


and  good  appearance  of  this  advertise- 
ment. 

C.  A.  Wheatley,  of  the  Variety  Store, 
Battleford,  Sask.,  recently  featured  a 
ten-cent  china  assortment  advertising 
the  sale  by  means  of  a  window  display 
and  newspaper  space. 

Another  Dollar  Day. 

The  merchants  of  Moose  Jaw,  Sask., 
have  recently  had  another  successful 
Dollar  Day  Sale.  Among  the  advertise- 
ments reproduced  in  this  issue  is . the 
''Dollar  Day"  advertisement  of  the 
Ware  Stationer  Co.,  of  that  city,  which 
readers  will  readily  agree  is  an  espe- 
cially meritorious  one. 

Talking  Machine  Advertising. 

The  Gfigg  Book  and  Stationery  Co., 
of  Pembroke,  Ontario,  in  a  recent  news- 
paper advertisement  featured  grafonolas 
from  $20  to  $250.  Here  are  paragraphs 
from  the  advertisement  in  question: 

''The  fascinating  fox  trot,  the  wily 
one-step  and  the  happy  hesitation  are 
all  health-giving,  invigorating,  beneficial 
exercises.  When  done  amid  the  con- 
genial,, informal  surroundings  of  your 
own  home  they  are  doubly  pleasant. 

"Here  are  some  dance  records  that 
have  set  New  York  a-twinkling: 

'Valse  Marie,'  'Enticement'  tango, 
'Old  Folks  Rag'  fox  trot,  'Destiny' 
waltz,  'Personality'  one-step,  'Rueben' 
fox  trot. 

"Hear  these  records  at  our  stlore. 
They  play  on  any  disc  machine. 

Office  Supply  Ads. 

Kempton's  Book  Store  of  Weyburn, 
Sask.,  uses  newspaper  space  to  advan- 
tage in  featuring  office  supplies.  In  ad- 
dition to  such  items  as  desk  calendai-s, 
typewriter  ribbons,  carbon  paper,  files 
and  transfer  cases,  legal  forms,  synoptic 
books  (10  to  36  columns),  blank  books 
and  desk  sundries,  they  advertise  office 
desks,  filing  cabinets  (in  wood  and 
steel),  sectional  bookcases,  architects' 
supplies,  typewriters  and  duplicators, 
thus  living  up  to  their  slogan:  "Every- 
thing for  the  Office." 

Among  the  book  stores  that  have  been 

doing  good  newspaper  advertising  of  the 

wall  paper  department  are  Gundy 's,  St. 

Thomas,    and    Brown's,    of   Oollingwood. 

21 


LINK    UP    WITH    MAGAZINE    ADS. 

Many  a  bookseller  wastes  an  inexpen- 
sive means  of  effective  advertising  by  not 
taking  advantage  of  the  opportunity  af- 
forded by  the  distribution  of  magazines 
through  his  store.  Practically  every 
periodical  he  sells  contains  advertise- 
ments of  goods  he  sells.  In  many  cases 
readers  seeing  the  advertisement  are 
liable  to  be  left  under  the  impression 
thai  that  particular  item  is  not  obtain- 
able in  the  home  town.     A  rubber  stamp 


Housecleaning 
Time  is  Here 


and  we  have  t lie  articles  you 
want. 

First  and  foremost  is  WALL 
PAPER,  and  in  this  line  we 
will  not  take  off  our  hat  to 
anyone. 

Remember  we  have  the  goods, 
and  our  experience  of  fifteen 
years,  with  the  largest  Wall 
Paper  house  in  Canada  is  at 
your  call.  Every  grade  from  the 
cheapest  to  the  best. 

Next,  Paints,  Varnishes, 
Brushes,  etc.  Window  Shades, 
a  full  line. 

SATURDAY 
SPECIAL 

Shades,  all  colors,  including 
Duplex  Green  and  White,  only 
30c. 

ON  OUR 
10c   TABLE 

You  will  find  Cai-pet  Whips, 
Tack  Hammers,  Brass  Exten- 
sion Rods,  Paint  Brushes,  Scrub- 
bing Brushes,  Carpet  Tacks,  3 
for  10c,  and  a  great  variety  of 
useful  household  articles.  Try 
our  Stick-East  Paste. 

Salisfaction  guaranteed  at 

PAUL'S 
BOOKSTORE 


li  OOKSELLER     AND      STATIONER 


•on  the  margin  statin«-  that  the  article  in  advertisements  in  point  ol'  arrangement 

question   was    obtainable    at    's  or  typographically,  because  each  one  of 

bookstore,  would  inform  him  and  be  ad-  them  could  be  improved  in  effectiveness, 

vertising  of  the  most  effective  kind.  Try  but   they  are  shown   because  they  exem- 

it.  plify   timeliness,   which  is  a   must  impor- 


Get  the  BEST 


and  Forget  the  Rest 


We  have  the  Finest  Line  of — 

Go-Carts 

Toy  Wagons 

Boys'  Wagons 

Wheel  Barrows 

Baby   Carriages 

Children's   Sulkies 

Children's  Shoo-Flys 

Collapsible    Go  -  Carts 

SOLE   AGENTS    FOR    FAMOUS 
GENDRON  CARRIAGES 


EDMONDS'  Book  and  Fancy  Goods  Store 


Saturday  Sales. 
Hay's  Stationery,  London,  Ontario, 
features  Saturday  appeals  in  the  Lon- 
don newspapers.  In  a  recent  advertise- 
ment they  offered  100  boxes  of  sold  in- 
itialed correspondence  cards  at  a  clear- 
ance price  of  15c  a  box,  as  well  as  spe- 


tant  part  of  good  advertising'.  The  Ed- 
wards advertisement,  aside  from  the 
rather  stereotyped  heading  and  equally 
trite  subhead,  is  a  commendable  adver- 
tisement in  that  it  effectually  attracts 
attention  to  items  that  are  good  sellers 
in  the  Spring  months.    The  Thomson  ad- 


Timely  Books  Relative  to  the  War 

By  Cecil  Jane— "The  Nations  at  War."    Price  $1 . 00. 
By  a  British  Officer — "German  Army  from  Within."    Price  $1.10. 
Webster's  "Britain  in  Arms."  •  All  about  the  military  forces 
of  the  British  Empire..    Price  40c. 

THOMSON   STATIONERY   CO.,  LIMITED 

Gaskell  Book  &  Stationery  Co.,  Ltd. 

325  Hastings  St.  West  679-681  Granville  St. 


cial  offers  in  pictures,  correspondence 
papers,  some  of  the  latter  featuring-  the 
flag?  of  the  Allies. 

Advertising  the  5c  to  25c  Department. 
Holliday's  Book  Store  of  Leamington, 
Ontario,  continues  to  do  some  effective 
newspaper  advertising  of  5c  to  25c  lines, 
featuring  them  as  "necessary  goods  at 
popular  prices." 

Timely  Advertising. 
The  advertisements   on  this  page   are 
reproduced,    not    as    examples    of    ideal 


vertisement  of  war  books  shows  that  this 
firm  has  an  appreciation  of  the  value  of 
newspaper  advertisements  that  link  up 
with  the  subject  in  the  news  columns 
that  is  uppermost  in  the  average  read- 
er's mind. 

The  Holiday  advertisement  was  run 
several  weeks  ago — before  the  baseball 
season  opened — but  it  affords  a  good 
example  for  other  stationers  to  follow 
as  respects  the  advisability  of  giving 
publicity  to  baseball  and  other  sporting 
goods  in  the  season  when  the  demand 
22 


for  them  is  strongest.  This  particular 
advertisement  could  have  been  improved 
by  allowing  a  little  more  margin  at 
either  side. 

Persistency  is  the  cardinal  virtue  of 
advertising.  This  is  the  one  point  upon 
which  every  one  of  us  is  in  complete  ac- 
cord. Persistency  stands  in  the  fore- 
front— above  and  beyond  every  other 
advertising  thing.  The  more  times  you 
say  a  thing;  the  more  times  you  display 
a  trade  mark  or  package ;  the  more  times 


*  »^W»^<W^^WK>^W 


n 


Baseball ! 


Every  indication  of  an 
early  Spring.  Baseball 
again  will  soon  be  the  topic 
of  the  day.  Already  there 
are  signs  of  organization  of 
the  various  teams. 

Everything  in  Reach  and* 
Spalding's  Ball  Goods  in 
stock,  including  Bats,  Mitts, 
Gloves,  Cork  Center  Balls, 
Shin  Protectors,  Masks,  etc. 
Also  Tennis  Racquets,  Ayers 
Tennis  Balls,  the  best  made, 
Fishing  Tackle,  Marbles, 
Allies,  Jackstones.  Skipping 
Ropes,  etc. 

Headquarters  for  - 

Sporting  Goods 

Out  of  town  baseball  clubs 
invited  to  sec  our  stock  and 
get  our  prices. 


I 


HOLLIDAY'S 


IBOOK  STORE 
Talbot  Street         Maxon  Block 


you  get  your  name,  your  business,  your 
message  and  your  product  before  the 
public  eye,  by  just  that  much  do  you  add 
to  the  sum  total  of  that  elusive  thing 
the  dictionary  calls  "Reputation."  It 
is  the  repeated  impressions  created  by 
advertising  that  establish  a  demand,  and 
these  impressions  are  seldom  built  up  in 
a  week,  a  month  or  a  year. 


By  the  time  a  merchant  learns  how  to 
keep  his  store  by  the  guess  methods  he 
will  have  become  old  enough  to  retire 
and  probably  will  have  to  do  so. 

If  you  can  make  the  customer  think 
as  you  do  about  the  goods,  you  can  make 
the  sale — unless  there  is  something 
wrong   about    the    goods. 


FIVE  TO  TWENTY-FIVE  CENT  BUSINESS 

Variety  Trade  JNews 


IlilliPI'lli: 


m| 
i!l:ii:;ll'! 


STRIVE  for  rapid  turnover.  Take 
popular  lines  showing  good  margins 
of  profit.  Push  and  keep  pushing 
them.  There  are  novelties,  and  staples 
as  well,  which  will  move  out  rapidly 
again  and  again,  the  dealer  doubling  his 
money  every  time.  Get  into  this  game 
and  watch  your  business  grow! 

Use  the  show  windows,  the  counters, 
the  show  cases,  the  ledges,  to  the  hest 
possible  advantage,  string  wires  with 
displays  across  the  store,  devise  new 
stunts  for  attracting  attention  at  the 
store  entrance.  Run  crisp  advertise- 
ments in  the  newspapers.  Get  your  store 
talked  about.  Make  it  a  hub,  keep  it 
alive,  and  buyers  will  come  often. 

Fans  to  the  Fore. 

Xow  is  the  time  to  get  the  stock  of 
fans  in  shape  for  the  demand  in  the  next 
few  months.  Japanese  fans  will  sell 
readily  and  can  be  effectively  worked  in- 
to displays.  With  them,  Show  fan 
chains. 

15c  Phonograph  Records. 

A  good  item  for  the  5c  to  25c  depart- 
ment is  the  fifteen-cent  phonograph  re- 
cord now  obtainable  in  an  immense 
range  of  titles.  The  post  card  phono- 
graph record  is  a  ten-cent  novelty 
worth  pushing.  Push  also  the  sale  of 
25c  albums  for  accommodating  the  15c 
records. 

Fishing  Tackle   Time. 

Fishing  tackle  time  is  here  and  in  the 
"Izaak  Walton"  accessories  are  num- 
erous items  worthy  of  special  attention 
in  the  "five  to  twenty-five"  department. 

Beads  Are   Good. 

Just  now  and  for  several  months 
beads  will  be  good  selling  items.  They 
can  be  attractively  featured  in  displays, 
thus  attracting  attention  that  will  create 
sales. 

New  Back  Comhs. 

Black  pierceless  earrings,  high  stock 
collar  pins,  "chin  chin."  "Mikado," 
and  "Maxine"  and  other  similar  back 
combs,  are  among  the  ready  selling  no- 
tions across  the  "border  just  now. 

As  to  the  Election. 

Whether  Grit  or  Tory  every  merchant 
can    sell    specialties    to    people    of   hoth 


stripes.  Do  not  let  the  election  distract 
your  attention  from  business,  but  use  it 
to  help  your  business.  Timely  advertis- 
ing and  displays,  taking  advantage  of 
election  interest,  will  enable  the  live- 
wire  dealer  to  considerably  augment  his 
sales. 

Victoria  Day- 
War  time  makes  patriotic  goods  gilt- 
edged  stock,  but  Victoria  Day  enables 
the  dealer  to  especially  feature  them. 
The  variety  is  limitless  and  so  is  the 
possibility  for  creating  attention  that 
will  promote,  sales. 

Why  Not  Confectionery? 
Druggists  sell  candies:  why  should 
not  your  five  to  twenty-five  department 
do  likewise?  A  good  stunt  is  to  get  pa- 
triotic packages — boxes  with  flags  of  the 
Allies,  pictures  of  prominent  military 
men,  of  Royalty,  and  of  the  fighting  men 
themselves  are  obtainable.  They  are 
sure    sellers.    Get   in    on    this  "velvet." 

Fireworks   and  Flags. 

Flags  and  bunting,  fireworks  and 
oilier  Victoria  Day  specialties  should  be 
aggressively  pushed  both  for  May  24th 
and  for  Dominion  Day.  Determine  to 
make  the  most  of  these  opportunities 
this  year. 

As  to  Sheet  Music. 

Some  dealers  have  started  and  made  a 
successful  start  too,  with  only  a  five- 
dollar  assortment  of  sheet  music,  but  it 
is  more  advisable  to  invest  at  least  $25, 
but  the  stock  need  at  no  time  run  over 
$50,  even  in  cities,  in  order  to  do  a  good 
volume  of  business  in  sheet  music.  This 
question  is  regulated,  of  course,  by  the 
locality  and  source  of  supply. 

Avoid  Over-buying. 

Do  not  allow  "the  quantity"  price  to 
tempt  you  unduly.  If  you  are  absolutely 
certain  of  selling  out  gross  lots  within 
a  reasonable  time,  buy  by  the  gross  and 
get  the  extra  five  or  ten,  hut  have  a 
definite  buying  policy,  keeping  close  tab 
on  sales  and  stock  at  all  times.  Keep  a 
want  book.  Replenish  the  stock  of  quick 
sellers  but  avoid  having'  too  much  money 
tied  up  in  stock.  It's  better  to  have -an 
available  balance  in  the  bank  than  to 
run  the  risk  of  being  caught  with  too 
large  a  quantity  of  goods  that  will  be- 
come dead  stock  and  consequently  a  dead 
loss. 

23 


Keep  Smiling. 

The  calamity  howler  is  already  in  the 
land.  How  he  has  been  enjoying  himself 
in  the  last  eight  or  ten  months  as  he 
sees  his  malevolent  efforts  rewarded  by 
seing  business  men  Jose  their  business 
acumen,  "quitting  cold,"  whereas  con- 
tinued effort  along  intelligently  aggres- 
sive lines  would  dispel  business  coward- 
ice. Don't  be  a  knight  of  the  doleful 
countenance — keep  smiling,  use  your 
wits  to  increase  trade  and  business  will 
be  good. 

Helps   Toy  Sales. 

"Toys  all  the  year  round,"  is  a  slo- 
gan which  has  frequently  heen  impressed 
upon  ^booksellers  and  stationers.  The 
5  to  25c  department  idea  will  prove  a 
wonderful  help  towards  the  realization 
of  this  ideal.  The  method  to  follow  is 
to  display  toys  so  that  they  will  catch 
the  eyes  of  the  children  as  parents  are 
buying  other  goods.  Keep  the  toys  at- 
tractively displayed  at  all  times,  chang- 
ing them  around  so  that  the  impression 
is  given  to  people  that  something  new  is 
to  be  seen  every  time  they  come  into  the 
store. 

Money  Signs- 
Try    out    this    idea    in    your    window, 
placing  the  card  so  that  it  will  directly 
meet  the  eyes  of  people  stopping  to  have 
a  look : 


Attach    articles    where    figures    appear    in    this 
diagram. 

Just  the  one  idea  is  illustrated  but 
the  quick-witted  merchant  or  assistant 
can  readily  devise  many  others.  Work 
out  novelty  ideas  continually.  It  will 
certainly  make  your  store  a  centre  of 
interest. 


War  Increases  Toy  Soldier  Sales 

Sffotguns  Also   Best  Sellers  Now,  and.  New  War  Games  Beiiig  Devised  For  Children. 


By  Elsie  Clews  Parsons   in  New   York    Times. 


«W! 


E  thought  there  were  soldiers 
enough  being  killed  oil,  so  we 
put  dogs  in  here,"  said  the 
toy  agent,  pointing  to  the  little  target 
figures  at  the  end  of  the  toy  rifle  range 
he  was  showing  me.  His  exhibit  was  the 
first  I  visited;  the  other  toy  manufac- 
turers, I  soon  found,  had  not  made  such 
pacifist  compromises  with  the  prevailing 
war  spirit. 

To  take  the  place  of  the  lead  soldier 
made  in  Germany,  one  firm  had  made  a 
steel  soldier  very  durable  and  quite  neu- 
tral, his  breeches  Magyar,  his  coat  Eng- 
lish, his  helmet  German.  He  is  cheap, 
too.  the  little  set  of  fifteen  infantrymen 
and  three  cavalrymen  costing  25  cents, 
as  against  the  price  of  the  imported 
pewter  set  of  soldiers,  $1.  As  for  the 
sale  of  the  paper  and  wooden  soldier  of 
a  neighboring  exhibit,  it  has  gone  up 
from  the  rate  of  three  million  a  year 
before  the  war  to  five  million  since. 

The  sales  of  the  toy  shotguns  have 
also  increased.  In  one  firm  the  employes 
have  been  increased  from  sixty  to  one 
hundred  and  eighty,  and  they  work  in 
day  and  night  shifts.  This  firm  made 
not  only  guns  but  war  games.  Their  his- 
tory is  interesting  because  it  is  so  recent. 
They  are  an  adaptation  of  the  peaceful 
map  game  made  by  the  firm  before  the 
war,  a  game  of  the  shortest  routes  for 
parcel  posts  or  a  game  to  be  won  by  lo- 
cating the  capitals  of  the  States  or  by 
naming  rivers  and  harbors.  To-day  a 
hoy  will  learn  geography,  not  in  puzzling 
out  the  'quickest  means  of  transport  or 
communication,  but  in  planning  how  to 
outwit  the  enemy  and  capture  his  forts 
and  his  men.  Similar  map  war  games, 
let  me  add.  are  sold  by  several  firms, 
and  by  the  thousand. 

'Although  war  games  were  in  the  mar- 
ket before  the  European  war.  since  the 
Avar  their  sale  has  greatly  increased. 
This  increase  impresses  me  as  one  of  the 
most  important  effects  in  this  country 
of  the  European  war.  Disputatious 
about  this  impression  I  cannot  be,  for  my 
evidence  will  not  be  available  for  an- 
other decade  or  two,  not  until  our  little 
boys  have  grown  up;  but  I  can  argue 
that  it  is  by  the  most  militaristic  of  the 
European  countries  that  the  toy  soldier 
has  been  produced,  and  I  can  reflect  up- 
on the  consequences  in  general  of  war 
toys  and  games. 

Taking  war  for  granted,  must  they 
not  habituate  to  it  the  mind  of'  the 
child?  To  the  little  boy  who  shoots  down 
will)  his  popgun  his  row  of  pewter  (or 
steel)   soldiers,  does  n-oi    the  idea  of  kill- 


ing people  become  a  Familiarity  of  a 
kind,  freed  at  any  rate  from  the  dismay 
caused  by  novelty?  It  is  not  as  thorough 
a  familiarization,  I  grant  you,  as  that 
thrusting  of  spears  into  a  worn-out  old 
crone  the  lads  of  Borneo  are  sometimes 
forced  into  by  their  militaristic  elders, 
still  it  serves  as  an  introduction  to  the 
idea  of  killing  people,  an  idea,  I  venture 
to  say,  that  does  not  come  easily  to 
either  the  savage  or  the  child.  To  in- 
culcate it,  the  instincts  of  fear  or  of 
play  are  necessary. 

Soldiering  is  indorsed  and  made  fa- 
miliar in  the  nursery  by  other  associa- 
tions. "Stand  up  straight,  like  a  sol- 
dier." says  a  mother  to  her  ambitious 
toddler.  "Be  brave,  like  a  little  sol- 
dier."' =he  urges,  as  she  pricks  a  splinter 
out  of  a  finger.  "If  you're  good,  mother 
will  make  you  a  soldier's  cap."  Poise 
and  self-respect,  bravery  and  virtue,  are 
the  attributes,  then,  of  a  soldier,  mixed 
together  in  the  mind  of  the  child,  and  to 
please  mother  and  get  the  rewards  she 
holds  out  one  most  be  like  a  soldier. 

This  complex  of  feelings,  impulses, 
and  ideas  about  soldiering  or  fighting, 
given  as  it  is  at  the  early,  impression- 
nhle  age.  is  not  easily  analyzed  at  a  later 
period.  No  such  early  association  is. 
Early  associations  are  hard  to  break  up; 
thev  resist  f'e  analysis  of  reason.  Thev 
are  resentful  of  the  processes  of  criti- 
cism. To  force  them  to  relinquish  their 
hold  is  so  painful  to  most  of  us  that  we 
search  for  excuses  and  means  of  escape. 
Often  we  take  refuge  in  the  plea  that 
what  is  asked  of  us  is  ag-ainst  human 
nature.  When  I  allege  that  a  given 
course  of  conduct  is  against  human 
nature,  what  I  usually  mean  is  that  it 
is  destructive  of  the  associations  made 
in  my  mind  when  T  was  a  very  young 
child.' 

"But  why  not  make  these  early  asso- 
ciations?" asks  the  earnest  mother.  "I 
want  to  impress  my  boy  with  a  stand- 
ard for  bravery,"  she  urges,  "and, 
though  I  do  not  believe  in  war.  I  can  do 
if  best  through  the  war  sfandards.  What 
a  boy  believes  in  he  must  be  ready  to 
die  for.  Tell  me.  if  you  can,  what  gives 
him  as  great  a  spirit  a  self-devotion  as 
playing  soldier,  not  to  speak  of  the 
glamour  in  it,  the  sense  of  adventure?" 

Tn  pioneering,  in  exploration,  in  sur- 
veying, in  bridgemaking  and  railroading 
there  is  adventure;  in  discovering  the 
secrets  of  nature  or  fitting  them  to 
man's  service,  in  making  beautiful 
thing's,  in  all  such  effort  or  accomplish- 
ment there  is  glamour.'  Discovery  and 
24 


adaptation  may  he  equivalents  to  the 
imagination  for  destruction.  Outside  of 
military  circles  how  many  men  there  are 
after  all  in  whose  lives  the  heroic  may  be 
a  commonplace.  The  engineer  who  saves 
the  bridge  he  has  built  from  flood,  his 
railroad  from  landslide,  the  bacteriolog- 
ist who  saves  unnumbered  thousands 
from  yellow  fever  or  typhoid,  the  fore3t 
conservationist  or  fire  fighter,  the  irri- 
gationist,  the  miner,  the  steeplejack,  is 
not  each  quite  as  potential  a  hero  as  a 
soldier? 

Records  of  life-saving  may  be  quite  as 
thrilling  as  records  of  war.  and  toy  life- 
savers  might  be  just  as  alluring.  I  fancy, 
as  toy  life-takers.  Indeed,  were  I  a 
manufacturer  and  a  bit  of  a  pacifist,  the 
experiment  of  making  toy  life-savers 
would  appeal  to  me  —  firemen,  coast- 
guards, lighthouse  keepers,  deep-sea 
divers,  forest  rangers,  railroad  signal- 
men, the  monks  of  St.  Bernard  and  their 
dogs.  Red  Cross  workers.  For  all  these 
and  their  outfits  or  paraphernalia,  would 
there  not  be  a  market — a  market  for  the 
rescue  toy  against  the  war  toy  with  "to 
mothers  who  do  not  believe  in  war"  the 
text  of  its  advertising?  From  the  paci- 
fist point  of  view  the  experiment  is  un- 
doubtedly worth  while.  Commercially  it 
may  al^o  be  warranted. 

m 

NEW  TOY  FACTORY. 

M.  Shapiro,  of  the  5.  10  and  15c 
store,  is  starting  a  factory  for  the  manu- 
facture of  all  kinds  of  metal  toys,  such 
as  money  banks,  stoves,  toy  pistols, 
trains,  etc.  He  is  equipping  himself 
with  numerous  samples  which  in  the  past 
have  been  made  in  Germany.  Austria 
and  Hungary,  and  intends  working  up 
a  Canadian  trade  in  this  line.  He  is 
sparing  no  expense,  and  intend-  erecting- 
a  factory  in  Connaught  Gardens.  This 
is  certainly  a  good  movement  on  Mr. 
Shapiro's  part,  and  no  doubt  will  be  a 
benefit  to  Newmarket.  We  wish  him 
success  in  his  new  venture. — Newmarket 
Express-Herald. 

TOY  INDUSTRY  GROWING. 
Readers  will  recall  that  in  last 
month's  issue  mention  was  made  that 
the  Canada  Toy  and  Novelty  Manufac- 
turing Co.  were  about  to  locate  in 
Oshawa.  The  Reformer  of  that  town 
announced  that  the  company  would  em- 
ploy thirty  to  tarty  hands.  That  paper 
made  mention  also  of  orders  on  hand 
with  the  company  for  25,000  of  one  par- 
ticular tov. 


<3MAD 


LESSON  NO.  4. 

IN  this  article,  No.  4  of  the  series,  I 
am  going-  to  dwell  at  some  length  on 
one  of  the  most  important  features 
of  card  writing,  viz.,  brush  work.  The 
brush  is  the  most  important  tool  of  the 
card  writer's  equipment.  The  card  writ- 
ing pen  is  quite  satisfactory  for  some 
kinds  of  lettering,  but  if  a  card  writer 
is  a  master  of  the  brush  he  can  get  along 
much  more  easier  without  pen  work 
than  he  could  without  the  brush.  With 
a  brush  it  is  possible  to  do  heavy  one- 
stroke  lettering  or  very  small  work,  and 
this  can  be  done  rapidly  by  the  man 
who  is  able  to  master  the  brush.  The 
brush  can  also  be  used  for  making  large 
outline  lettering  such  as  used  for  posters 
or  large  cards.  For  work  of  this  kind  a 
pen  is  not  the  correct  tool,  but  it  has 
been  shown  in  previous  articles  that  the 
pens  will  do  the  work  if  brushes  are  not 
available. 

Tn  selecting  brushes,  I  would  recom- 
mend "red  sable  writers."  The  hair  of 
the  red  sable  brush  is  arranged 
in  such  a  manner  that  it  works 
out  to  a  chisel  point.  The  round 
ferrule  can  be  secured  in  nickel- 
plated  or  brass.  When  testing  a 
brush  wet  in  clean  water  and 
draw  the  hair  of  the  brush  gent- 
ly between  the  thumb  and  fore- 
finger. Thus,  the  length  of  the 
hair  is  shown  and  in  a  good 
brush  the  hair  will  be  of  uniform 
length,  .such  as  shown  in  Fig.  1. 

The  Best   Brushes. 

The  five  illustrations  accom- 
panying this  article  show  the 
regulation  sizes  of  the  best  red 
sable  lettering  brushes.  The  il- 
lustration is  made  from  an  actual 
photograph  which  shows  the  fer- 
rules and  hair  of  the  brushes. 
The  black  stroke  above  each 
brush  indicates  the  width  of  the 
stroke. made  by  the  brush  below. 
Of  course,  the  width  of  the  stroke 
is    very    often    reeulated    bv    the 


quantity  and  thickness  of  the  paint  car- 
ried in  the  brush  while  lettering. 
In  buying  a  brush  be  careful  you  do 
not  get  a  brush  with  an  uneven  tip.  In 
Fig.  2,  note  the  centre  brush.  A  brush 
like  this  is  absolutely  useless  for  good 
card  writing.  It  is  well  to  remember 
that  the  hair  at  the  end  of  the  brush  is, 
or  should  be,  the  natural  ends  of  the 
hair  as  it  grows,  and  this  is  the  reason 
why  it  can  be  brought  to  a  fine  wedge 
point.  If  the  hair  is  uneven  it  is  neces- 
sary to  trim  the  ends  and  this  makes  a 
hard  point  in  the  brush.  The  hard  point 
is  not  satisfactory  in  doing  good  letter- 
ing. 

Figure  2. 

Select  the  first  brush  I  have  shown  in 
Figure  2.  I  would  also  advise  the  use 
of  a  sable  brush  with  a  round  ferrule. 
The  round  brush  is  more  easily  con- 
trolled than  the  flat  and  will  carry  more 
color;  it  also  has  more  spring  and  life. 

Two,    or   at   the   most,    three,   brushes 


5.      6.      8.        10.         \2: 

T~/?ese  are   -£Ae  rec?L//a,£/c>/7 

Fig.  1. 


will  be  sufficient  for  the  beginner  to  pur- 
chase. The  card  writer  should  always 
keep'  his  brushes  in  good  condition.  Ne- 
glect will  ruin  brushes.  Always  wash 
the  brushes  thoroughly  when  through 
work.  Paint  left  in  the  brush  at  the  root 
of  the  hair  will  split  the  hair  and  cause 
it  to  fall  out  (see  illustration  in  Fig. 
2). 

After  washing  the  brush  be  sure  and 
see  that  the  hair  is  straight  and  in  pro- 
per working  shape.  If  stray  hairs  get 
out  of  shape  and  are  allowed  to  dry  the 
working  quality  is  impaired.  Should  the 
paint  at  any  time  harden  in  the  brush, 
let  it  soften  in  water  for  five  minutes 
before  attempting  to  clean  it.  Do  not 
l>end  the  hair  if  the  paint  has  dried  on 
it,  for  this  loosens  the  hair  from  the  fer- 
rule and  causes  dropping  out.  thus  ren- 
dering the  brush  useless  for  card  writ- 
ing. 

Caring    for   the    Brushes. 

Do  not  allow  the  brushes  to  lie 
on  a  piece  of  cardboard  or  glass 
long  enough  to  allow  the  paint 
to  dry.  Should  the  paint  become 
hard  and  stick  to  the  cardboard 
or  glass,  put  a  few  drops .  of 
water  on  it  and  allow  it  to  soften 
before  attempting  to  remove,  (see 
Fig.  4). 

Brushes  should  not  be  allowed  • 
to  stand  very  long  in  a  glass  for 
this  bends  the  hair  and  makes  the 
brush  unfit  for  °ood  work. 
Should  a  brush  become  bent 
from  standing  in  a  glass  it  some- 
times takes  a  considerable  length 
of  time  to  get  it  back  to  the 
original  shape  (see  Fig.  3). 

The  card  writer  should  treat 
his  brushes  just  as  the  careful 
mechanic  treats  his  tools — as 
though  his  job  depended  on 
them. 

In  Lesson  No.  1  I  stated  that 
the    card    writer    should    have    a 


■Jo 


6  6  //  7  7  ^8 


*■§**$♦*$ 


Shart-,4 


slanting  table.  If  a  special  table  is  not 
available  you  can  use  an  ordinary  kitch- 
en table  by  cutting  about  three  inches 
off  the  front  legs.  The  height  of  the 
table  should  be  such  that  it  would  not 
interfere  with  the  free  swing  of  the 
right  arm.  Always  sit  square  in  front 
of  the  table  and  keep  the  top  of  the  card 
on  which  you  are  working  slightly  to- 
ward the  left,  so  it  will  be  parallel  with 
vour  right  arm. 

Fig.  5. 
Keep  your  pot  of  color  at  your  right 
hand,  with  a  piece  of  scrap  glass  or 
paper  near  it.  This  can  be  used  for 
working  the  brush  to  a  flat  point  after 
it  has  been  dipped  into  the  color.  Do 
not  attempt   to  letter  in  card  by  using 


SXr+*>    a// 
■same*   <--*?*/, 


the  color  direct  from  the  paint  pot  to 
the  card.  To  begin,  lay  out  a  blank  card 
as  shown  in  Fig.  5.  Mark  out  lightly 
with  pencil  guide  lines  two  and  one-half 
inches  apart.  Then  proceed  to  practise 
the  exercise  and  figure  separately  as 
indicated.  Remember,  you  cannot  prac- 
tise too  much.  Follow  the  instructions 
keep  the  brush  flat  and  do  not  be  afraid 
to   spoil   a  little  cardboard. 

Chart  No.  4. 

Chart  No.  4  shows  the  complete  set  of 
figures,  dollar  and  cent  marks  necessary 
for  making  price  tickets.  These  are 
made  by  the  one-stroke  method;  each 
stroke  is  numbered,  and  by  following 
the  numbers  you  should  not  have  diffi- 
culty in  doing  the  work. 
The  "1"  is  composed 
/>&/*■      III  of  three  strokes,  the  main 

&z$*  Uf     d°wn  str°ke  and  the  top 

and        bottom        finishing 


strokes.  The  "2"  is  a  five-stroke  figure, 
the  small  cross  lines  indicate  where  the 
strokes  join.  The  "3"  is  composed  of 
seven  strokes;  in  this  figure  the  top 
loop  should  be  slightly  smaller  than  the 
bottom. 

In  Making  the  Figures. 

The  "4"  is  also  composed  of  seven 
strokes;  this  figure  requires  a  great 
amount  of  careful  practice.  Care  should 
be  taken  in  making  figure  "5."  This  is 
a  hard  figure  to  balance  properly.  The  il- 
lustration shows  where  the  strokes  are 
joined ;  this  figure  is  composed  of  five 
strokes.  In  making  figures  it  is  impor- 
tant that  all  joints,  be  hidden  as  much 
as  possible,  and  each  letter  should  look 
as  though  composed  of  a  continuous 
stroke. 

The  "7"  appears  simple,  but  to  make 
this  letter  correctly  considerable  prac- 
tice is  required.  The  hardest  part  in 
making   this   letter   is    to   get   the  plant 


Ftg.4 


7%T  &00c£  &•& sA 


FiJ>.2- 


26 


BOOKSELLER   AND   STATIONER, 


1 


S^9 


ZZZ 


fxer<?/se  Work 

r&.g 


stroke  at  the  right  angle.  As  shown  in 
the  chart,  the  top  loop  of  the  figure  8  is 
smaller  than  the  lower  one.  Four  strokes 
are  required  in  making  this  figure,  but 
each  stroke  must  be  made  correctly  or 
the    figure   will    be   spoiled. 

Collection    of   Price    Cards. 

The  collection  of  price  cards  shown 
in  Fig.  6  gives  a  fair  idea  of  the  work 
that  can  be  done  by  a  student  who  has 
mastered  the  foregoing  lesson.  The  rul- 
ing on  these  cards  was  done  with  the 
stub  pen  shown  in  a  previous  lesson. 

In  buving  materials  I  would  advise  the 


3»S&, 


card  writer  to  buy  prepared  show  card 
colors  as  they  are  the  best  for  brush 
work.    These  can   be  purchased   in   dull 


"Fi£6. 


or  gloss  finish.  The  former  is  most  de- 
sirable. Do  not  use  pen  ink  for  brush 
work. 


Postal   Laws 

Bulletins  From   the  Department  at 
Ottawa  —  War-Tax  Not  to  be 
Evaded 

"Under  the  Post  Office  Act,  Sections 
65  and  66,  the  Postmaster-General  has 
thp  exclusive  privilege  of  receiving,  col- 
lecting', conveying  and  delivering  let- 
ters  within   Canada. 

"Bills  and  accounts,  whether  in  open 
or  sealed  envelopes,  as  well  as  circulars 
or  other  printed  matter  enclosed  in  en- 
velopes sealed  or  ready  to  be  sealed, 
are  "Letters"  within  the  meaning  of 
the   Post    Office   Act. 

"There  is  a  penalty  under  Section 
136  of  the  Post  Office  Act  which  may 
amount  to  $20  for  each  letter  unlaw- 
fully  carried. 

"It  has  been  brought  to  the  attention 
of  the  Post  Office  Department  that  some 
business  firms  desiring-  to  avoid  paying 
the  War  Tax  which  became  effective  on 
the  15th  April,  propose  making  arrange- 
ments for  the  delivery  of  accounts,  bills, 
circulars,  etc.,  through  means  other  than 
the  Post  Office,  contrary  to  the  Postal 
Act,  and  a  warning  is  hereby  given  that 
the    Post    Office   Department    intends   to 


insist  that  the  law  shall  be  rigidly  lived 
up  to,  and  will  in  no  circumstances  al- 
low these  parties  to  avoid  paying  the 
one  cent  tax  which  has  been  imposed  for 
war  purposes. 

"All  letters  conveyed,  received,  col- 
lected, sent  or  delivered  in  contraven- 
tion of  the  Post  Office  Act  will  be 
seized  and  necessary  steps  immediately 
taken  for  the  prosecution  of  the  of- 
fenders in  all  cases  where  the  law  has 
been  contravened." 

The  following  appears  in  the  Can- 
adian Official  Postal  Guide  under  the 
heading,  "Information  for  Postmast- 
ers": 

"Treatment  of  catalogues,  etc.,  which 
cannot   be  delivered   to   addresses: 

"The  attention  of  the  Department  has 
been  drawn  to  the  following  request 
printed  on  envelopes  containing  cata- 
logues mailed  by  a  business  firm : 

"If  this  catalogue  is  not  called  for 
in  thirty  days,  kindly  hand  it  to  some- 
one else  who  is  in  the  habit  of  buying 
by  mail,  and  who  you  think  would  be  in- 
terested in  us.  When  this  is  done,  al- 
ways return  the  empty  envelope  to  us 
so  that  we  can  revise  our  mailing  list." 

It    is   believed   that   to   allow   this   re- 
quest to  be  complied  with  would  lead  to 
27 


great  abuses  in  connection  with  the  de- 
livery of  mail  matter,  as  the  regulations 
strictly  forbid  the  delivery  of  an  article 
of  mail  matter  to  any  person  other  than 
the  addressees,  and  postmasters  are  ac- 
cordingly instructed  to  ignore  any  re- 
quest of  this  character,  and  to  treat  the 
matter  bearing  such  a  request  in  the 
regular  manner  prescribed  by  the  postal 
regulations." 


Thermometers. 

Among  the  specialties  that  can  be 
readily  sold  by  stationers  with  little  ef- 
fort are  thermometers.  These  are  to  be 
had  in  great  variety;  most  of  them  made 
to  hang  up.  A  departure  from  that  var- 
iety is  a  thermometer  mounted  on  a 
stand  of  wood  in  mission  finish,  the  ther- 
mometer itself  having  a  black  oxidized 
brass  scale  with  white  graduations.  It 
is  six  inches  high  and  1%  inches  square 
at  the  base. 

Shelf  Paper  in  Rolls. 

Shelf  paper  put  up  in  continuous 
rolls  25  feet  long  and  15  inches  wide  of- 
fer an  effective  variation  in  selling  shelf 
paper.  These  rolls  are  made  to  retail  at 
five  eenKs. 


THE  BEST  SELLING  BOOK  OF  THE 
MONTH. 

Something  About  the  Woman  Who  Write 
"The  Man  of  Iron." 

THAT  lovers  of  good  strong  fiction 
are  not  afraid  of  exceptionally 
long  novels  is  evidenced  by  the 
fact  that  the  best  selling  book  in  Can- 
ada, based  on  April  reports,  is  a  volume 
of  over  eight  hundred  payes.  This  book 
is  "The  Man  of  Iron/'  and  its  author  is 
Miss  Olotilde  Graves,  whose  pen  name  is 
Rfehard  Dehan.  Unlike  most  cases  in 
which  a  woman  assume?  a  masculine 
name,  the  writer's  sex  being  but  poorly 
disguised.  "The  Man  of  Iron"'  might 
well  have  been  written  by  a  man  be- 
cause it  is  of  the  sort  naturally  referred 
to  as  "a  man's  book."  It  is  not  sur- 
. prising,  therefore,  to  run  across  in  the 
press,  paragraphs  referring  to  this  writ- 
er in  terms  that  leave  no  doubt  but  that 
these  reviewers  believe  "Richard  De- 
han" to  be  a  man.  Her  books,  written 
under  that  pseudonym  have  a  virility  in 
force  and  boldness,  not*  to  mention  the 
evident  comprehensive  knowledge  of  sol- 
diering  and  military  .  tactics,  that  are 
usually   ascribed   only   to  men. 

Miss  Graves,  however,  has  had  a  career 
that  has  been  filled  with  actual  experi- 
ences with  the  army,  that  over-shadows 
that  of  most  of  the  present-day  mascu- 
line writers.  She  is  descended  from  a 
line  of  soldiers.  Her  father  was  a  major 
'in  the  famous  18th  Royal  Irish  Regi- 
ment. She  was  horti  in  Country  Cork 
and  as  a  child  she  knew  the  inside  of  al- 
most every  barracks  in  Ireland.  Her  bro- 
ther was  a  captain  in  the  British  Army 
and  one  of  her  forefathers  was  Admiral 
Sir  Anthony  Deane.  the  noted  naval 
architect  of  the  .Teign  of  Charles  the 
Second.  Besides  her  early  experience 
Avith  the  military,  she  has  been  an  art 
student,  a  writer  and  a  producer  of 
plays,  an  actress  and  she  is  Trish.  That, 
combined  with  natural  aptness  for  writ- 
ing, is  equipment  sufficient  to  make  a 
successful  author.  Her  knowledge  of  sol- 
diering dates  little  further  back  than 
her  experience  in  story-writing.  At  the 
age  of  twelve  she  was  the  author  of  a 
burlesque  version  of  "Tdylls  of  the 
King."   "We  aeted.it  in  a  garret,"  Miss 


Graves  wrote  recently,  "but  I  hadn't 
much  chance  in  these  early  theatricals, 
because  an  ambitious  sister  always  took 
all  the  best  parts." 

Early  in  life  Miss  Graves  took  up 
black  and  white  work  in  the  Royal  Fe- 
male School  of  Art  in  Bloomsbury.  In 
those  years  her  writing  was  but  a  side 
line,  but  important  nevertheless  because 
by  writing  each  week,  for  "Fun,"  three 
pages  of  burlesques  of  new  stories,  with 
grotesque  pen  and  ink  sketches,  she  paid 
her   expenses   at    the   art   school. 

Then  followed  five  years  of  stake  ex- 
perience.  Miss  Graves  acting  parts  in  a 


TIIK    BEST    SKIVING    BOOKS. 
Canadian    Summary. 

Fiction.  Points 

1  The  Man  of  Iron.     Dehan 122 

2  Who    Goes.   There?    Chambers !I4 

3  The  Keeper  of  the  Door.    Bell...  78 

4  Pollyanna    Grows   Up.      Porter...  B2 

5  The   Vallev   of  Fear.    DovIp 54 

0  Bealliy.     Wells    48 

Juvenile. 

Children's    Story   of   the   War.      Parrott. 
Non-Fiction. 

How    Belgium    Saved    Europe.,     Sarolea. 

0.     S.    BEST     SKLLERS-  FICTION. 

1  The    Turmoil.      Tarkineton. 

2  The    Valley    of    Fear.      Doyle. 
'■'.  Pollyanna.     Porter. 

4  The    Sivi.nl    of   Youth.      Allen. 

.-,  The   Fyes  of  the  World.      Wright. 

6  The    Alan    of   Iron.      Dehan. 

BEST    SELLERS    FOR    MARCH    IN 
ENGLAND. 

1  Within   the  Tides.     .T.   Conrad. 

2  Whom  God  Hath  Joined.    A.  Bennett'. 
.".     The   Alan   of  Iron.     It.  Dehan. 

4.     The    Rat   Pit.     Patrick-   Maglll. 

0     The   Keeper   of   the    Door..     Ethel    AI 

Dell. 
(i     You  Never  Know  Your  Luck.     Gilboir 

Parker. 


travelling  company  and  assisting  in  the 
producing.  She  says  herself  tiiat  she  was 
"a  wretchedly  poor  actress — always  bet- 
ter able  to  play  anybody  else's  part  than 
my  own,"  but  her  education  in  the 
technique  of  the  drama  ?ained  in  those 
five  years  of  barn-storming  the  English 
provinces,  she  characterizes  as  the  most 
valuable  of  her  life. 

Xext  Miss  Graves  took  up  journalistic 
work  in  London  and  from  Sir  Augustus 
Harris  she  got  a  commission  to  write  the 
book  and  lyrics  of  "Puss-in-Boots. "  the 
famous  Drury  Lane  pantomime.  Later 
she  wrote  ' '  Xitocris.  "The  Knave," 
"A  Mother  of  Three"  and  "The  Match- 
maker." which  fixed  the  position  of  Clo 
Graves  as  a  writer  •  of  clever  plays. 
28 


ADDITIONAL  PARTICULARS 
ABOUT  ANY  BOOK  MENTIONED 
IN  THESE  COLUMNS  UPON  RE- 
QUEST TO  BOOKSELLER  AND 
STATIONER 'S  SERVICE  DE- 
PARTMENT. 


Others  that  followed  were  "Dr.  and  Mrs. 
O'Neill"  and  "Katherine  Kavanagh," 
in  which  the  players  included  such  fam- 
ous actors  as  Forbes-Robertson.  Mr.  and 
Mrs.  Kendall  and  Kate  Rorke. 

Next  came  her  career  as  a  writer  of 
fiction.  "Dragon's  Teeth"  and  "A 
Lover's  Battle,"  were  well  received,  but 
when  she  became  Richard  Dehan,  with 
the  coming  of  the  "Dop  Doctor,"  the 
English  edition  of  which  was  named 
"One  Braver  Thing,"  the  author  was  re- 
moved from  the  class  of  polite  fiction 
Avriters  and  she  took  her  place  in  the 
forefront  of  living  novelists.  That  book 
scored  One  of  the  very  bigsrest  successes 
of  present-day  novels  and  Avhen  "Be- 
tween Two  Thieves"  followed.  this 
author  was  haled  as  bein<r  as  big  and 
elemental  as  Tolstoi  and  as  ideal  and 
spiritual  as  Thackeray,  without  the  Cor- 
roding influence  of  pessimism.  Richard 
Dehan  came  to  be  classed  with  Kiplinp: 
as  a  writer  with  the  faculty  of  makinsr 
the  Avorld  a  personal  possession. 

Noav  comes  "The  Man  of  Iron"  at  a 
most  appropriate  time,  when  the  closing 
prophecy  of  the  book  is  bein<r  fulfilled 
and  when  the  work  of  Bismarck,  the  big 
personage  of  the  story,  is  being  undone, 
brins'insr  rehabilitation  to  mutilated 
France. 

The  British  soldier  hero  and  the  lov- 
able French  heroine  are  both  ideal.  Cer- 
tainly the  fortuitous  timeliness  of  the 
book  accounts  in  some  measure  for  its 
bio:  sale,  but  aside  altogether  from  any 
association  with  the  making  of  history 
from  1S70  to  the  present  day.  it  is  a  bi^- 
and  thoroughly  meritorious  novel,  with 
all  the  elements  of  a  best  seller  worthy 
of  the  place  it  has  attained:  this  in  spite 
of  its  undue  length,  for  there  is  no  doubt 
that  compression  would  have  added  to 
rather  than  injured  the  net  result.  That 
may  be  spoken  of  as  a  minor  defect,  be- 
cause the  fact  that  the  handicap  of  un- 
wieldy size  has  not  prevented  the  book 
from  going  right  to  the  top  position 
among  best  selling  books,  adds,  in  a  cer- 
tain sense,  to  the  author's  laurels. 


BOOKSELLER     AND     STATIONER 


The  writing  of  this  admirable 
story  was  commenced  many  months  be- 
fore it  was  apparent  that  Europe  very 
soon  was  once  more  to  be  thrown  into 
a  turmoil,  and  in  explanation  (if  ex- 
planation be  needed)  of  the  book's  ap- 
pearance at  the  present  day,  the  author 
saj  s: 

"We  have  lived  to  see  the  war  of  na- 
tions. We  are  in  it,  fighting  as  our 
allies  of  Belgium,  France  and  Russia 
are  fighting:  for  racial  name,  national 
existence,  social  independence,  and  free- 
dom of  bodies  and  souls.  And  this  be- 
ing so,  I  see  no  cause  to  blot  a  line  that 
I  have  written.  For  the  Germany  of 
1870  was  not  the  Germany  of  1915.'' 


FRANK  N.  WESTCOTT. 

Added  interest  attaches  to  the  book 
''Hepsey  Burke."  by  reason  of  the  fact 
that  the  author.  Frank  N.  Westcott,  is  a 
brother  of  the  late  Edward  Noyes  West- 
cott, who  wrote  ''David  Harum,"  and 
the  scenes  of  this  new  novel  are  woven 
round  the  same  rural  parish  folk  who 
figured  in  "David  Harum." 

Frank  N.  Westcott  was,  as  was  his 
brother  the  author  of  "David  Harum," 
an  Episcopal  minister  in  a  small  town 
in  New  York  State — Skaneateles,  to  be 
exacl — and,  like  his  brother,  drew  most 
of  the  characters  for  his  novel  from 
life. 

"Hepsey  Burke"  is  Frank  Westcott 's 
lirst  novel,  just  as  "David  Harum,"  was 
Edward  Westcott 's  first  novel.  In  the 
ease  of  Edward,  the  author  was  dead 
before  the  novel  actually  reached  the 
public,  it  being  generally  understood 
that  Edward  Noyes  Westcott  died  im- 
mediately upon  having  finished  reading 
the  publisher's  proofs,  his  health  hav- 
ing been  so  poor  for  months  before  that 
it  had  only  been  with  the  greatest  dif- 
ficulty that  he  had  been  able  to  finish 
the  manuscript. 

Frank  Westcott  has  been  for  years  a 
writer  of  various  theological  treatises 
and  books  which  to  the  lay  mind  are  un- 
doubtedly rather  dry  reading.  Theology 
is  scarcely  exciting  reading  in  these  days 
of  speed  and  international  complica- 
tions. A  while  ago  he  turned  his  hand 
to  novelization  and  began  "Hepsey 
Burke."  and.  working  in  almost  exactly 
the  same  way  as  his  brother,  compiled 
the  various  incidents  in  it  and  drew  the 
characters  largely  from  the  people  with 
whom  he  had  come  in  daily  contact. 

The  real  Hepsey  Burke  finds  her 
counterpart  in  an  old  employee  of  the 
household  who  is  now  dead:  while  her 
son,  Nickey,  who  figures  prominently 
in  the  book,  is  living  and  well  to-day. 
He  is  a  dear  friend  of  Dr.  Westcott, 
and  confided  to  him  in  a  recent  mo- 
ment of  thousrhtfulness  that  he  intended 


to  study  for  the  ministry  soon,  and 
''preach  to  the  Rich  what  stole  melons 
and  corn,  and  ate  'em  on  the  shore  where 
they  built  bonfires,  when  they  went 
swimmin'  in  the  lake  on  Sunday."  He 
enquired  if  it  would  be  all  right  if  he 
preached  in  a  bathin'  suit  and  a  green 
stole  around  his  neck.  He  preferred  a 
green  stole  "because  the  Kids  is  sure  a 
green  bunch  any  way.  you  know."  Evi- 
dently a  promising  disciple  of  Billy  Sun- 
day ! 

However,  at  this  writing  the  author 
of  "Hepsey  Burke,"  with  the  proofs 
still  warm  from  the  galleys,  is  fortun- 
ately in  fair  health.  The  parallel  be- 
tween him  and  his  brother  does  not  ex- 
tend beyond  methods  of  securing  ma- 
terial. 


FRANK    N.    WESTCOTT, 
Author  of  "Hepsey  Burke." 

Good  Reports  From  West. 

John  Henry,  of  Gundy 's,  just  back 
from  his  trip  to  the  coast,  says  condi- 
tions  are  improving  in  Vancouver,  and 
he  found  that,  by  not  paying  too  much 
heed  to  the  blue  ruin  talk  being  whole- 
saled by  the  croakers,  he  was  able  to 
accomplish  results  that  indicated  that 
the  general  state  of  affairs  in  the  West 
is  not  as  bad  as  it  has  been  painted 
and  that  there  was  business  to  be  had 
by  men  who  were  not  "licked  before 
they  started."  Reports  as  to  the  phy- 
sical conditions  of  the  country  are  in- 
variably optimistic,  the  general  opinion 
being  that  exceptionally  »ood  crops  will 
materialize  this  vear. 


m 


Walter  Page's  "Modern  Gasoline 
Engine  and  Automobile,"  for  1915  is 
out  and"  his  book  on  "The  Ford  Car" 
will  follow  shortly. 

29 


Of  Canadian  Interest 

New  and  Forthcoming  Books 

J.  I*.  Buschlen,  whose  books  on  banks 
and  bank  clerks  created  considerable 
stir,  has  written  "The  Drummer,"  with 
a  plot  worked  out  chiefly  in  Canada.  The 
dialogue  of  the  story  is  interesting  and 
well  maintained.  Adverse  criticism,  if 
any  is  forthcoming,  will  probably  be  that 
injustice  is  done  the  commercial  trav- 
eller, who  is  represented  as  taking  too 
keen  an  interest  in  the  seamy  side  of 
life  while  on  the  road.  The  author  well 
portrays  the  nnpleasanl  side  of  the  wan- 
dering life  of  the  traveller.  and  the 
temptations  to  which  he  is  exposed  in 
strange  towns  and  cities,  their  dwelling 
place  often  a  miserable  hotel.  The  author 
suggests  his  purpose  in  writing  the  book 
in  a  few  introductory  verses,  in  which 
he  hints  that  the  hook  will  be  more  ap- 
preciated by  drummers'  wives  than  by 
drummers    themselves. 

Arthur  Stringer's  new  novel,  "The 
Hand  of  Peril,"  is  a  thrilling  detective 
story  in  which  use  is  made  of  some  of  the 
very  latest  methods  of  counterfeiting.  The 
leading  characters  of  the  tale  are  a  wo- 
man counterfeiter  and  a  secret  service 
officer  and  in  the  incidents  in  which  they 
play  a  part  he  has  employed  devices  dis- 
covered in  actual  counterfeiting  plots,  but 
which  have  never  before  figured  in  fiction. 

"Finding  His  Balance"  is  the  title  of 
a  hook  by  Jack  Preston  issued  last  month 
which  covers  a  vast  amount  of  ground 
and  a  wonderful  variety  of  experiences, 
its  most  important  feature  being  ex- 
posures of  the  methods  of  real  estate 
wild-catters  in  the  Canadian  West. 


DEATH  OF  MONTREAL  LIBRARIAN 

Frederic  Edmond  Villeneuve,  Mont- 
real city  librarian,  died  on  Saturday, 
April  24,  at  his  residence  688  Cadieux 
street,  after  an  illness  of  several  months. 
He  was  48  years  of  age.  A  native  of 
Montreal,  the  late  Mr.  Villeneuve  was  a 
son  of  the  late  Senator  J.  0.  Villeneuve, 
former  mayor  of  Montreal.  He  com- 
pleted his  law  studies  in  this  city,  and 
went  west  to  reside.  From  1899  to  1903 
he  was  a  member  of  the  Northwest  Ter- 
ritories Legislature. 

While  living  in  Edmonton.  Mr.  Vil- 
leneuve founded  a  newspaper,  l'Ouest 
Canadien,  which  is  still  in  existence.  In 
1909  he  was  appointed  city  librarian  at 
Montreal.  One  of  his  achievements  as 
librarian  has  been  to  compile  a  new  in- 
dex volume  with  notes  of  the  Gagnon  col- 
lection of  Canadians,  which  has  received 
wide  notice. 


Books  and  Writers  Being  Talked  About 


The  production  of  "The  Great  White 
Army."  the  latest  book  by  Max  Pem- 
licrton,  cost  that  author  years  of  study 
and  wandering'  through  Russia  on  the 
tract  of  Napoleon's  Great  Campaign. 
The  invasion  of  Russia  by  Napoleon 
with  the  capture  of  Moscow  as  its  final 
stroke,  proved  to  lie  the  most  tragic  of 
all  the  little  corporal's  campaigns,  the 
terrors  of  the  conflagration  and  the  sub- 
sequent evacuation  of  the  city  and  the 
disastrous  retreat,  forming  one  of  the 
most  awful  chapters  in  the  history  of 
the  war.  It  is  in  this  grand  army  that 
Max  Pemberton  has  placed  the  heroes 
of  his  fascinating-  new  historical  romance. 

Another  new  book  has  come  from 
Frank  Danby,  being-  the  story  of  Emma 
Lyon,  the  blacksmith's  daughter,  who 
progressed  in  the  course  of  a  compara- 
tively short  life  from  the  village  smithy 
to  the  embassy  of  his  Britannic  Majesty 
at  Naples,  forming  one  of  the  most  ro- 
mantic pages  in  the  18th  century  his- 
tory. The  title  of  the  book  is  "Nelson's 
Legacy;  Lady  Hamilton,  Her  Story  and 
Tragedy. ' ' 

Adventures  of  a  Dyspeptic. 

Seventy  adventures  of  a  dyspeptic 
who  had  exhausted  every  known  remedy 
in  the  pharmacopoeia,  used  all  the  pa- 
tent drugs  which  he  had  ever  heard  men- 
tioned or  had  prescribed  for  him,  are 
related  in  a  side-splitting-  story  of  a 
newspaperman's  search  for  health,  en- 
titled "Cured,"  by  Brian  Boru  Dunne. 
He  had  listened  to  other  dyspeptics,  who 
like  himself  (for  eight  years)  had  wan- 
dered in  the  depths  of  despair  from  a 
number  of  hospital  treatments,  rest 
cures  in  sanitoriums,  and  taken  sun 
baths  in  their  efforts  to  regain  healfoh, 
and  their  very  increaulous  belief  in 
"fake"  cures  is  most  ludicrous.  Sick 
and  well  alike  cannot  fail  to  enjoy  this 
case  which,  like  so  many  others,  affords 
a  laugh  at  the  patient's  expense. 

Augustus  Thomas,  who  was  one  of  the 
judges  in  Winthrop  Ames'  American 
prize  play  competition,  which  was  won 
by  Alice  Brown,  says  that  he  likes  Miss 
Brown's  "Children  of  Earth"  because 
"it  has  a  big  theme  and  its  characters 
are  well  drawn."  The  literary  critics 
would  seem  to  be  justifying-  Mr.  Thomas's 
opinion  by  the  unstinted  praise  which 
they  are  bestowing  upon  the  drama  in  its 
book  form. 

"The  Love  Letters  of  a  Divorced 
Couple,"  by  William  Farquhar  Pay  son, 
is   a   sprightly    offering,   rich    in    humor, 


gay    adventure    and    sparkling'    truth, 
intregating  elements. 

Winston  Churchill's  "A  Far  Country  " 
is  announced   for  publication  June  2nd. 


HON'ORE    WILLSIE, 

Author  of  "Still   Jim"   and   "The   Heart   of  the 

Insert.." 

The   story    is   a  long  one    and    has  been 
well  illustrated  by  Herman  Pfeifer. 

Ernest  Rhys's  "Rabindranath  Tagore: 
A  Biographical  Sketch"  is  the  first  ade- 
quate account  of  the  life  and  philosophy 
of  the  great  Hindu  poet- 
Edgar  Lee  Masters. 

Professor  Cowys,  the  eminent  writer 
and  lecturer,  who  has  visited  several 
Canadian  cities,  recently  said  that 
Edgar  Lee  Masters  was  one  of  the 
greatest  of  American  poets,  classing 
him  with  Walt  Whitman.  This  opinion, 
the  comment  of  other  critics,  lends 
interest  and  adds  importance  to  the  eom- 


GBORGE  RANDOLPH  CHESTER, 

Author    of    "The    Enemy,'"      a     novel     -which 

graphically  deals  with  the  power  exerted 

by    alcohol    on  .'Its    victims. 

30 


ing  of  Master's  "Spoon  River  Anthol- 
ogy." 

The  volume  consists  of.  two  hundred 
and  twenty  poems,  each  an  analysis  or 
synthesis  of  a  man's  or  a  woman's  life. 
These  are  so  interwoven  as  to  represent 
the  life  of  Spoon  River,  a  composite  of 
several  communities  in  and  around  Ha- 
vana, Illinois.  In  this  little  town  every- 
one knows  everyone  else,  and  out  of  their 
family  relationships,  the  neighborhood 
gossip,  the  tips  and  downs,  the  successes 
and  failures  of  the  people,  Mr.  Masters 
tells  history. 

Prize- Winning  Novel. 

Messrs.  Hodder  &  Stoughton  announce 
that  the  following  awards  have  been  made 
in  their  All-British  £1,000  Prize  Novel 
Competition:  The  prize  of  £250  for  the 
'•est  Canadian  story  has  been  awarded  to 
Mrs.  A.  E.  Taylor,  St.  Andrews,  N.B.,  for 
a  novel  entitled  "Land  of  the  Scarlet 
Leaf."  The  prize  of  £250  for  the  best 
Australian  story  has  been  awarded  to 
Miss  Katharine  Susannah  Prichard, 
Chelsea  Gardens,  for  a  novel  entitled 
"The  Pioneers."  The  prize  of  £250  for 
the  best  South  African  story  has  been 
awarded  to  F.  Horace  Rose,  of  Maritz- 
buTg,  Natal,  for  a  novel  entitled  "Gol- 
den Glory."  The  prize  of  £250  for  the 
best  Indian  story  has  been  awarded  to 
S.  Foskett,  Newcastle-on-Tyne,  for  a 
novel  entitled  "The  Temple  in  the 
Tope."  The  judges  were  Sir  Gilbert 
Parker,  M.P.,  Mr.  Charles  Garvice,  Sir 
H.  Rider  Haggard,  and  Captain  A.  E. 
W.  Mason. 

A  popular  edition  of  "  Lalage's 
Lovers,"  by  Geo.  A.  Birmingham,  has 
just  been  issued  in  English  at  one  shil- 
ling. 

Tom  Gallon's  latest  novel  entitled 
"The  Princess  of  Happy  Chance,"  has 
just  appeared  in  England. 

"Christ  or  Napoleon — Which,"  is  the 
title  of  a  striking  book  by  Peter  Ainslee, 
in  which  the  question  is  discussed  as  to 
whether  the  man  of  Nazareth,  standing 
for  the  overcoming  of  evil  with  good,  or 
the  Man  of  Destiny,  who  would  over- 
come evil  with  evil,  is  to  finally  rule  the 
world. 

An  interesting  announcement  is  that 
the  various  papers  on  the  great  war  by 
Dr.  Charles  W.  Eliot,  are  to  be  pnblished 
in  book  form  this  spring  under  the  title 
of  "The  Road  to  Peace. " 

Edwin  Markham's  new  novel  "The 
Shoes  of  Happiness,"  was  a  March  pub- 
lication in  New  York. 


BOOKSELLER      AND      STATIONER 


"Pestiferous  Novels." 
At  the  annual  meeting  of  the  Upper 
Canada  Religious  Tract  and  Book  Society 
in  Toronto,  Rev.  Dyson  Hague  speaking 
on  "The  Power  of  the  Printed  Page," 
called  upon  Christians  to  do  all  in  their 
power  to  ban  and  destroy  pernicious 
literature.  Young  people,  he  said,  were 
now  reading  literature  more  poisonous 
than  the  venom  oi'  the  cobra,  and  he  in- 
stanced several  modern  novels  as  "pesti- 
ferous. ' ' 

He  criticized  Mrs.  Mary  Baker  Eddy's 
hook,  "  Science  and  Health,"  as  the  work 
of  a  neurotic,  which  revived  every  heresy 
of  the  Middle  Ages,  and  told  his  audience 
to  beware  of  certain  magazines  and  news- 
papers published  in  the  United  States 
because  they  taught  a  low  order  of  mor- 
ality. The  Upper  Canada  Tract  Society- 
was  seeking  to  displace  the  bad  books 
by  circulating  the  good.  These  resolutions 
were  passed:  "That  renewed  and  greater 
efforts  may  he  put  forth  to  save  this  great 
Dominion   from  the  curse  of  an  impure 


JAMES   LANE   ALLEN, 

Author  of  "The  Sword   of  Youth." 

and  ignioble  literature."  The  second, 
moved  by  Mr.  George  Speedie,  the  general 
secretary,  appealed  for  the  aid  of 
Christian  people  in  the  missionary  under- 
takings of  the  society  so  that  still  more 
men  might  benefit  by  its  ministrations. 

"A  Great  Success,"  Mrs.  Humphrey 
Ward's  new  novel,  has  begun  serially  in 
Red  Book  magazine.  It  tells  the  story  of 
the  wife  of  a  genius  who  must  sit  by 
while  her  husband  is  lured  away  by  a 
brilliant  woman  of  nobility. 

"Dead  Souls"  is  the  terrifying  title 
of  what  is  said  to  be  one  of  the  most 
humorous  stories  ever  written,  but  it 
has  no  tragic  meaning  whatever.  It  is 
described  as  the  most  popular  novel  in 
Russia,  and  the  most  humorous  book 
ever  written  in  the  Russian  language. 
The  author  is  Nikolai  Gogol. 

"The     Little      Mother     Who   Sits  at 


l*t**   lrt^--i  **h  ££u 


f  ^y*^<£- 


Uome,"  is  a  human  appeal  volume  that 
is  described  as  "the  subtlest  and  tender- 
est  expression  of  parenthood  in  print." 
It  is  edited  by  Countess  Barcynska. 

In  W.  J.  Locke's  new  novel  to  appear 
in  June,  the  hero  is  a  war  correspondent 
just  back  to  England  from  the  wilds  of 
Albania,  where  the  sudden  death  of  a 
friend  has  left  him  encumbered  with 
the  care  of  the  widow,  Liosha,  a  native 
Albanian.  She  suddenly  arrives  at  the 
country  house  of  the  friends  with  whom 
Jefferey  is  staying,  interrupting  the 
house  party.  The  story  of  Liosha 's 
life  is  extraordinary  and  touching  and 
arouses  the  pity  of  her  new  English 
friends.  Jefferey 's  great-heartedness 
leads  him  to  conceal  the  perfidy  of  a 
friend  and  to  risk  his  own  reputation 
in  the  eyes  of  the  woman  he  loves.  The 
story,  written  in  the  author's  happiest 
vein,  works  out  to  a  satisfactory  ending. 

"Pals  First,"  a  romance  of  love  and 
comradeiy  is  a  new  novel  by  Francis  B. 
Elliott. 

A  story  of  Australian  life  is  Mrs. 
Campbell  Praed's  new  novel  entitled 
"  Ladv  Bridget  in  the  Never  Never- 
land."' 

A  novel  published  in  England  in  April 
is  "Love  and  the  Man,"  by  Winifred 
May  Scott. 

Warwick  Deeping,  is  now  serving  with 
the  Royal  Army  Medical  Corps,  and  will 
shortly  proceed  to  France. 

Indoor  games  for  awkward  move- 
ments, a  meritorious  cloth  bound  book 
just  out  should  make  a  strong  appeal 
for  "rainy  days." 

McClelland  Goddchild  and  Stewart 
have  furnished  booksellers  with  a  novel 
advertisement  of  "Still  Jim,"  being  a 
shade  which  when  hung  over  a  lamp  is 
caused  to  revolve  by  the  heat  thus  con- 
stituting an  attractive  advertisement 
for  bookstore  windows,  the  shade  bear- 
ing a  reference  to  the  volume  which  can 
be  read  as  the  shade  revolves. 

"The   Cocoon"  is  an   April   book   by 

Ruth  McEnery  Stuart,  author  of  "Son- 

nie. "     Other    novels    just     out     include. 

"Through    Stained    Glass,"    by    George 

31 


Agnew  Chamberlain,  author  of  "Home"; 
"Hillsboro    People,"    by    Dorothy    Can- 

lield.  who  wrote  "The  Squirrel  Cage;" 
"The  Boss  of  (lie  Lazy  Y,"  by  Charles 
Alden  Setzer,  author  of  "The  Two  Gun 
Men."  "A  Breath  of  the  Jungle,"  by 
(he  author  of  "The  Sported  Panther," 
".lames  Francis  Dwyer  ami  "Tainted 
Gold,"  by  H.  Noel  Williams. 

The  Billy  Sunday  hook  has  reached 
its  fourth   Canadian   edition. 

A  new  story  by  Anthony  Hope  v.  ill 
be  called  "A  Young  Man's  Year,"  and 
tells  the  story  of  a  young  Englishman's 
experience  of  love,  life,  and  business 
during  the  space  of  a  twelve-month. 

"The  Crayon  Clue,"  by  Minnie  J. 
Reynolds,  tells  of  the  strenuous  fight  its 
heroine  makes  against  intolerable  condi- 
tions in  a  big  American  city. 


SAMUEL  MEiRWIN. 

Author   of   "The   Honey    Bee." 

"One  Man,"  by  Robert  Steele,  is  the 
simple,  honest,  and  straightforward 
story  of  the  life  of  a  man  who  himself 
tells  the  narrative. 

The  fifth  volume  in  Constance  Gar- 
nett's  series  of  new  translations  of' 
Dostoevski's  novels,  "The  House  of  the 
Dead,"  deals  with  the  author's  own  ex- 
periences in  a  Siberian  prison. 

Literary  history  shows  few  examples 
.of  sustained  and  successful  energy 
equaling  that  of  Mrs.  Amelia  E.  Barr. 
who,  having  just  celebrated  her  eighty- 
fourth  birthday  anniversary,  is  reported 
to  be  at  work  on  her  sixty-sixth  novel. 
Other  writers — although  certainly  not 
many — have  produced  their  sixty-six  or 
more  works  of  fiction  in  a  lifetime. 


BOOKSELLER      AND      STATIONER 


Bits  from  Books 

SNAPPY  PARAGRAPHS 


From  "Brunei's  Tower,"  by  Eden  Phill- 

potts: 

She  was  a  fair  girl,  and  colorless.  She 
felt  great  interest  in  men,  but  none  had 
been  attracted  by  her;  for  her  face  was 
too  plain,  and  none  guessed  at  the  spirit 
within.  Many  such  are  passed  over,  be- 
cause man  is  too  dull  to  see  the  flash  of 
the  secret  fire. 


From  "On  the  Fighting  Line,"  by  Con- 
stance Smedley: 

What  a  woman  really  wants  is  a  man 
to  take  care  of  her,  and  pity  her,  and 
feed  her,  and  fuss  tier  up,  and  write 
poems  to,  and  take  out  in  the  country, 
and  generally  drv-nurse. 


From    "What  A  Man  Wills,"    by   Mrs. 
De  Home  Vaizey: 

Lady  Belcher  had  a  face  like  an  elder- 
ly rocking-horse. 

From   "Patricia,"  by  Edith  H.  Fowler: 

Hold  on  to  your  sense  of  humor  for 
your  very  life,  and  you'll  get  through 
all  right. 

Your  success  in  life  will  depend  not 
on  how  much  you  yourself  enjoy  things, 
but  on  how  much  you  can  make  other 
people    enjoy   them. 

The  only  charm  of  platonic  friendship 
lies  in  the  part  that  is  not  platonic. 

No  woman  is  ever  bored  by  admira- 
tion, however  much  she  may  pretend  to 
he. 

Men  always  fancy  a  change  of  ty j <p 
in  the  womankind  they  inherit  and  that 
which  they  choose.  He  had  had  a  tweed 
sister,  so  he  wanted  a  chiffon  wife. 


From  "The  Man  of  Iron,"  by  Richard 

Dehan: 

To-day,  when  the » ambition  of  every 
properly  constituted  woman  is  to  be 
shaped  like  a  golliwog  and  dressed  lik» 
a  penwiper,  or  to  acquire  the  sinuosities 
of  a  Bayadere,  and  drape  the  same  in 
:  obwebs  calculated  to  conceal  nothing 
and  suggest  everything' — can  we  honestly 
enlarge  upon  the  bygone  improprieties 
of  our  aunts,  and  moan  over  our  moth- 
ers' taste  in  toilettes? 


From     "The     Business     Adventures     of 

Billy  Thomas" : 

Here's  a  big  point  in  felling  goods: 
you've  not  only  «ot  to  have  quality  to 
turn  the  trick,  but  you've  got.  to"  make 
people  take  notice.  Quality  doesn't  get 
you  very  far, if  you  don't  make  a  noise 
about  it  The  popularity  of  a  brand  is 
about  fifty  per  cent,  quality  and  fifty  per 
cent,  racket. 


School  Book  Legislation 

What  is  Being  Done  in  Nova  Scotia — Similar  Course  Adopted 

By  Prince  Edward  Island — New  Brunswick 

and  Free  School  Books. 


Halifax,  April  13. — In  the  discussion 
of  the  Bill  to  empower  the  Council  of 
Public  Instruction  to  purchase,  sell  and 
distribute  school  text  books,  Hon.  E.  H. 
Armstrong  in  answer  to  questions  by 
Messrs.  Tanner,  Stanfield  and  Zwicker, 
explained  the  powers  the  Bill  would 
grant  the  Council,  and  also  described  the 
saving  in  the  cost  of  school  books  to  the 
purchaser  over  the  price  now  being  paid. 
Mr.  Zwicker 's  criticism  that  the  school 
hooks  would  contain  an  advertisement 
of  the  T.  Eaton  Company,  Ltd.,  of  To- 
ronto, was  answered  by  the  statement 
that  the  only  advertisement  the  T. 
Eaton  Company,  of  Toronto,  would  get 
would  be  their  name  as  publishers,  such 
as  any  book  issued  by  any  publishing 
house  the  world  over  lias  upon  the  title 
page. 

To  illustrate  the  saving  which  the  new 
system  would  effect.  Mr.  Armstrong 
quoted  the  following  prices:  The  primer 
now  would  be  purchased  in  Toronto  at 
four  cents  and  sell  in  Nova  Scotia  at 
six  cents  to  the  scholars,  the  difference 
in  price  being  the  transportation  charges. 
The  arithmetic  purchased  at  twelve 
cents  in  Toronto,  would  be  catalogued 
at  eighteen  cents,  whereas  they  are  now 
selling  in  many  parts  of  the  Province 
at  twenty-five  cents.  The  difference  be- 
tween the  old  and  new  prices  Avas  best 
shown  in  the  price  of  a  set  of  readers. 
The  prevailing  cost  now  to  the  purchaser 
is  $1.89,  but  under  the  new  system  it  will 
only  be  sixty-four  cents.  The  cata- 
logued prices  will  be  advertised  well 
throughout  the  Province,  so  that  there 
will  be  no  charges  made  above  those 
legitimately  quoted  by  the  law. 


A  fit  of  the  blues — the  real  thing — 
creates  an  atmosphere.  There  are  mi- 
crobes of  melancholy,  almost  tangible, 
that  radiate  from  a  person  who  is  feel- 
ing blue.  A  gloomy  man  can  sit  in  a 
corner  and  fill  a  whole  room  with  them 
without  saying  a  word. 
*     •     • 

It  pays  to  put  up  a  front  and  make 
the  impression  that  your  business  is 
growing.  People  boost  a  man  when  he 
is  going  ahead,  but  they  knock  him 
when  he  is  dropping  behind. 

Books  in  Strong  Demand. 

Strong  contenders  for  position  in  the 
list  of  six  best  selling  novels  in  Canada 
for  the  past  month  included  "Buggies 
of  Red  Gap,"  "Contrary  Mary." 
"Angela's  Business,"  and  "Hepsey 
Burke,"  the  latter  appearing  late  in  the 
32 


In  distributing  these  books,  retailers 
can  send  in  their  order,  remitting  85 
per  cent,  off  the  catalogued  price, 
that  margin  being  the  profit  allowed  them 
for  handling  the  books.  Asked  if  this 
was  not  unfair,  and  would  enable  people 
to  order  books  through  their  grocer,  or 
their  drygoods  store,  Mr.  Armstrong  re- 
plied that  even  so,  it  meant  cheaper 
hooks  to  the  people  ordering. 

Certain  members  of  the  Opposition 
considered  that  these  books  should  be 
published  in  Nova  Scotia,  to  which  ar- 
gument Mr.  Armstrong  replied  that  it 
was  utterly  impossible  for  any  concern 
to  compete  with  the  publishers  in  To- 
ronto from  whom  these  books  were  being 
ordered,  as  they  held  an  exceptional  po- 
sition in  the  trade,  a  position  all  other 
publishers  with  whom  the  Government 
had  conferred  could  not  meet.  Prince 
Edward  Island  was  adopting  much  the 
same  course  as  Nova  Scotia,  in  fact  a 
little  more  radical.  The  total  saving  to 
the  Province  in  the  purchase  of  books 
under  the  new  Bill  would  be  approxi- 
mately $14,000,  in  many  instances  to  the 
purchaser  a  saving  of  100  per  cent. 

Free  School  Books  Soon. 

Premier  Clark  of  New  Brunswick,-  at 
a  recent  meeting  of  the  Legislature  of 
that  Province,  assured  the  House  that 
before  long  free  school  books  must  be  a 
part  of  the  policy  of  the  Government  of 
that  province.  He  did  not  think,  how- 
ever, that  it  would  be  wise  to  adopt  such 
a  policy  this  year,  because  of  the  neces- 
sity to  economize  regarding  the  revenue 
of  the  province  in  view  of  the  great  war. 


month.  In  the  United  States  the  four 
novels  next  in  demand  after  the  six  best 
sellers,  as  reported  in  Baker  &  Taylor's 
Bulletin,  were:  "The  Harbor,"  "The 
Seven  Darlings,"  "Martha  of  the 
Mennonite  Country,"  and  "Contrary 
Marv. 

m 

Volunteer    Training    Corps    Handbook. 

London :  Sidgwick  &  Jackson.     6d. 
This  is  an  interesting  little  book,  and 

will  be   found  valuable  indeed  to  those 

interested     in     the     home     jruards     and 

volunteer  training  movement. 

Three     Things.      By  Elinor    Glyn.     To- 
ronto:      McClelland,      Goodchild      & 
Stewart.     Cloth,  50c. 
This   book    may    be    described    as   the 

nature  expression  of  a  worldly  and  wise 

woman's  view  of  the  deeper  problem  of 

present-day  existence. 


BOOKSELLER      AND      STATIONER 


Books   Received 

Forty  Years  in  Canada,  by  Col.  S.  B. 
Steele.  Toronto:  McClelland,  Good- 
child  &   Stewart.     Cloth,  $3.50. 

This  book  of  lour  hundred  pages  re- 
cords in  a  graphic  manner  the  stirring 
history  of  the  Canadian  North-West,  as 
witnessed  by  Col.  Sam  Steele  in  a  period 
of  forty  years.  It  is  a  valuable  contribu- 
tion to  the  literature  of  Canada,  en- 
hanced by  numerous  illustrations  and 
an  exhaustive  index. 

The  late  Lord  Strathcona  had  pro- 
mised to  write  the  introduction  to  this 
valuable  volume  of  reminiscences,  but 
his  death  supervened.  On  his  deathbed, 
however,  he  charged  Mr.  J.  G.  Colmer, 
C.M.G.,  with  the  task.  The  author's 
services  in  connection  with  "  Strath- 
eona's  Horse"  during  the  South  Afri- 
can war  cemented  the  bonds  of  friend- 
ship between  Lord  Strathcona  and 
Major-General  Steele.  Voicing  Lord 
Strathcona.  and  all  who  know  the  gal- 
lant soldier-author,  Mr.  Colmer  truly 
saj  s: — 

•'Colonel  Steele  has  taken  no  small 
part  in  the  course  of  events  to  which 
reference  has  been  made,  and  has  a  re- 
cord of  which  most  men  would  be  proud. 
His  life  has  been  full  of  incident,  but 
he  is  a  modest  man,  never  accustomed 
to  blow  his  own  trumpet,  preferring  the 
move  sterling  satisfaction  of  doing  well 
whatever  duty  was  entrusted  to  him.  He 
is  a  splendid  example  of  the  man  who 
puts  deeds  before  words,  and  this  is 
shown  not  only  in  his  record  in  Canada, 
but  while  in  command  of  '  Strathcona 's 
Horse,'  and  in  his  subsequent  work  in 
the  South  African  Constabulary.  For 
all  these  reasons,  I  have  no  doubt  this 
volume  of  reminiscences  will  have  a 
wide  circle  of  readers  in  the  many  parts 
of  the  Empire  in  which  the  name  and 
sterling  qualities  of  Col.  Sam  Steele  are 
well  known  and  appreciated." 

Why  Europe  Is  at  War.  By  writers  pre- 
senting the  case  respectively  for 
Prance,  England,  Germany,  Japan  and 
the  United  States.  New  York:  Put- 
ram's.    Cloth,  +1. 

In  this  volume  the  reason  why  each  of 
Ihi  countries  involved  is  waging  war 
is  explained  by  representative  writers, 
each  in  sympathy  tvith  the  country  whose 
cause  he  presents.  Frederick  R.  Coudert 
presents  the  case  for  France,  while  the 
others  are  Frederick  W.  Whitridge  for 
Cnuland;  Edmund  von  Macli  for  Ger- 
many; Toyokichi  Iyemicn  for  Japan, 
and  Francis  Y.  Greene  for  the  United 
Slates.  The  addresses  presented  in  the 
volume  were  delivered  to  a  very  large 
audience  in  Buffalo  in  February.  The 
volume  includes  half-tone  plates  of  eacli 
of  these  speakers. 


Sva,  by  Sir  George  Christopher  M.  Bird- 
wood.  Toronto:  S.  B.  Gundy,  pub- 
lisher in  Canada  for  Humphrey  Mil- 
ford.  Cloth,  12s.  fid. 
The  author,  an  officer  of  the  Legion 
of  Honor  and  laureate  of  the  French 
Academy,  in  his  preface,  says: — "Were 
I  responsible  for  the  government  of  In- 
dia 1  would  at  once  place  the  Educa- 
tional Department  wholly  in  the  hands 
of  duly-qualified  Hindus,  Muslims  and 
Parsis;  the  Judicial  Department  three- 
fourths  in  their  hands,  and  I  would 
freely  admit  the  Rajputs  and  members 
of  the  other  ruling  classes  and  warrior 
castes  into  the  higher  commissions  of 
the  number  of  officers  required,  and, 
above  all  else,  I  would  insist  on  develop- 
ing without  let  or  stint  the  illimitable 
reproductive  resources  of  the  country 
pari  passu  with  the  European's  educa- 
tion of  its  people.  This  beneficent 
policy,  inter  alia,  would  indefinitely 
postpone  any  inclination  on  the  part  of 
the  latter  to  emigrate  to  our  hostile 
democratic   colonies.'' 


An   illustration   from   "The   Princess  and 
the  Clan." 


The  Family.     Elinor  Mordaunt.  London: 

Methuen.     Cloth,  6s. 

This  is  a  minute  study  of  the  life  of 
an  English  country  squire  and  his  num- 
erous progeny.  All  the  characters  are 
distinct  and  individual — the  father, 
mother  and  eleven  children  —  and  only 
two  have  a  bond  of  understanding  and 
real  sympathy.  The  nove1  is  concerned 
mostly  with  the  realization  of  their 
fronting  the  outer  world  as  one,  their 
lives  irredeemably — and  in  part  pathetic- 
ally—  interwoven.  Seldom,  if  ever,  in 
English  fiction  at  any  rate,  has  so  inti- 
mate a  study  of  a  family  been  made, 
and  the  reader  is  taken  into  its  very 
heart. 

33 


The  Tunnel.  Bernard  Kellerman.  New 
York:  Macaulay.  Cloth,  $1.25. 
This  astounding  novel  concerns  the 
building  of  a  tunnel  connecting  Amer- 
ica ami  Europe,  marking  the  commence- 
ment of  a  new  era.  Many,  of  course, 
will  ridicule  the  book,  but  it  is  of  the 
sort  that  appeals  to  a  large  army  of 
readers,  and  being  replete  with  char- 
acters of  intensified  personality,  may  be 
styled  an  ultra  modern  American  novel. 
The  House  of  the  Misty  Star  by  ,Frances 
Little.  Toronto:  McClelland,  Good- 
child  &  Stewart.  Cloth,  $1.25. 
In  "the  house  of  the  misty  star" 
lives  Miss  Jenkins,  an  American  mis- 
sionary whose  thirty  years'  toiling  and 
teaching  have  made  her  "step-mother- 
in-law"  to  half  the  waifs  and  strays  of 
the  Orient,  without  dulling  her  sense 
of  humor.  "The  House  of  the  Misty 
Star"'  has  all  the  originality,  the  spark-' 
ling  fun,  the  charm  that  made  "The 
Lady  of  the  Decoration"  one  of  the 
most  talked  about  book  successes  of 
many  years. 

The  Life  of  His  Majesty,  Albert,  King 
of  the  Belgians,  by  John  de  Oourcy 
MiacDonnell.1  London:  John  Long, 
Ltd.     Is.  net. 

This  book  is  by  the  author  of  "Bel- 
gium: Her  Kings,  Kingdom  and  People," 
published  on  the  eve  of  the  war,  which 
has  been  one  of  the  books  of  the  season, 
now  being  in  its  third  edition  in  Eng- 
land. 

Chambers'  Patriotic  Poems.  Edinburgh: 
W.  &  R.  Chambers  &  Co.  Paper  5d., 
cloth   Is. 

This  is  a  collection  of  poems  selected 
by  the  permission  of  the  author  or  the 
representative,  and  includes  copyright 
poems  of  Robert  Browning,  A.  C.  Swin- 
burne, Sir  A.  Conan  Doyle,  and  many 
other  noted  poets.  The  poems  are  se- 
lected by  S.  B.  Tait,  late  chief  inspector 
of  schools  to  the  Leeds  Education  Com- 
mittee. Part  1  contains  about  40  poems. 
The  Princess  and  the  Clan,  by  Margaret 
R.  Piper.  Boston:  Page.  Cloth,  $1.50. 
A  wholesome  uplift  story  for  the 
young  of  heart  by  the  author  of  "Syl- 
via's  Experiment." 

All  For  His  Country.  J.  U.  Giesy.  New 
York:  Macaulay.  '  Cloth.  $1.25.' 
This  is  a  stirring  American  novel  de- 
picting events  which  might  easily  take 
place  to-morrow.  Briefly,  the  United 
States  becomes  involved  in  the  Mexican 
imibroglio  and  then  witli  startling  rapidi- 
ty events  develop  which  are  entirely 
compatible  with  the  present  state  of  un- 
preparedness  for  war.  While  occupied 
with  Mexico  the  United  States  is  sud- 
denly  attacked  by  Japan.  Follows  a 
crushing  series  of  defeats  for  American 
arms,  which  constitute  a  terrible  ar- 
raignment of  the  "little  army  and  navy" 
legislators. 


BOOKSELLER     AND     STATIONER 


Thou  Art  the  Man.     Sidney  Dark.   Lon- 
don :  T.  Werne  Laurie.     Paper,  Is. 
Here  is  the  foreword  of  this  striking 
book :     ' 

'/As  the  war  proceeds  it  becomes  more 
and  more  important  that  the  British 
people  should  clearly  understand  why  it 
began,  what  exactly  are  the  forces 
against  which  the  Allies  are  struggling, 
and  why  we  must  fight  on  until  the  Prus- 
sionized  German  Empire  is  utterly  de- 
stroyed. Official  publications  prove  to  a 
demonstration  that  the  whole  responsi- 
bility for  the  ghastly  tragedy  through 
which  we  are  living  rests  with  the 
Kaiser  Wilhelm  and  his  advisers.  Un- 
happily the  man  in  the  street  does  not 
read  blue-books  and  there  is  still  con- 
siderable ignorance  as  to  the  real  mean- 
ing of  the  war.  This  ignorance  will  be 
used  by  pro-Germans  and  peace  fanatics 
the  moment  it  suits  the  enemy  to  sug- 
gest a  premature  ending  of  hostilities. 
With  the  idea,  therefore,  of  bringing  the 
facts  to  the  knowledge  of  the  people,  on 
whom  Great  Britain  depends  for  the  ma- 
jority of  her  fighting  men,  the  Daily 
Express  has  commissioned  Mr.  Sidney 
Dark,  a  leading  member  of  its  staff,  to 
write  the  following  simple  summary.  He 
has  endeavored  to  show  that  we  are  not 
fighting  for  Empire  or  for  greed,  but  to 
preserve  our  right  to  live  the  lives  of 
free  men  and  to  destroy  the  power  that 
has  by  its  acts  denied  all  the  ties  of 
honor  and  religion,  and  is  threatening 
civilization  with  a  ruthless  devil's 
tyranny." 

Laws  of  Carriers  of  Goods.  Chicago: 
La  Salle  Extension  University.  Cloth, 
$1.25. 

Thrs  book  is  not  to  be  considered  as  a 
technical  work  for  members  of  the  legal 
profession,  but  rather  as  a  digest  for  the 
use  of  the  laity.  It  has  been  carefully 
prepared  and  is  a  part  of  a  course  in 
interstate  commerce-  taught  by  corres- 
pondence by  the  La  Salle  Extension 
University. 

Gallant  Cassian:  A  play  in  one  act,  by 
Arthur  Schnitzler,  and  translated  by 
Adams  L.  Gowans.  Glasgow:  Gowans 
&  Gray,  Ltd.  Is.  6d.  net. 
Under  happier  circumstances  than 
those  prevailing-  at  present — before  the 
great  war  and  German  "war  news" — 
the  Germans  had  established  themselves 
as  masters  in  fiction  and  the  production 
of  musical  comedy.  "Gallant  Cassian" 
is  chiefly  to  be  commended  for  its  ex- 
tremely vivid  setting  and  the  remarkable 
manner  in  which  so  much  farcical  drama 
is  contained  in  so  few  pages.  The  pub- 
lishers wish  it  stated  that  they  purchased 
the  right  to  translate  this  play,  for  cash, 
in  May,  1914,  and  that,  therefore,  no 
royalties  will  go  either  to  the  distin- 
guished Viennese  author  or  to  his  Ger- 
man publisher.       Produced  by  the  same 


publishers  at  2/6.  net  is  a  book  of  selec- 
tions from  Treitschkes'  Lectures  on  Poli- 
tics. These  are  the  famous  lectures  de- 
livered by  Treitschke  at  Berlin  Univer- 
sity, in  which  his  most  amazing  theories 
regarding  the  sacredness  of  war  and 
Germany's  need  of  expansion  are  clearly 
enunciated.  They  are  constantly  re- 
ferred to  by  Bernhardi,  and  are  un- 
doubtedly responsible  for  the  policy  of 
the  Prussian  war  party. 

Sheeps'    Clothing.    Louis  Joseph    Vance. 

Toronto :  Copp,  Ciark  Co.    $1.25  net. 

The  mystery  in  Mr.  Vance's  new  story 
starts  at  the  very  beginning,  because  it 
is  apparent  that  the  attractive  young- 
woman  who  is  the  heroine,  and  who  got 
aboard  the  trans-Atlantic  liner  at  Liver- 
pool, hours  before  passengers  are  sup- 
posed to  come  aboard,  is  travelling  under 
an  assumed  name,  and  that  she  is  fear- 
ful of  pursuit.  Perhaps  that  is  explained 
when  it  develops  that  the  girl  has  in  her 
possession  a  rare  antique  jewel  that  be- 
longed to  a  famous  collection  that  had 
been  stolen ;  yet  Mrs.  Beggarstaff,  who 
makes  this  discovery,  is  quite  convinced 
of  the  girl's  innocence  of  any  wrong  do- 
ing. Then  Lucy  finds  that  her  father, 
whom  she  has  not  seen  for  years,  is 
among  those  whom  a  detective  on  the 
ship  is  watching.  And  on  top  of  all  this, 
n  young  man  of  mysterious  personality 
begins  making  love  to  her.  Adventures 
follow  thick  and  fast. 

Guimo.    Walter  Elwood.    Toronto:  Coppk 

Clark   Co.     Cloth,  $1.35. 

While  we  go  hand  in  hand  with  Guimo 
along  some  of  his  life's  twisting  path- 
ways, a  new  oriental  world  swallows 
us  up — a  world  of  peculiar  history,  fan- 
tastic beliefs,  harlequin  people — a  world 
new  to  most  of  us,  a  radiant  archipelago 
in   a   pearl-bearing  sea,  the  Philippines. 

Australians  in  Action,  by  L.  C.  Reeves. 

Sydney :     The    Australian    News    Co. 

Toronto :      The     Toronto     News     Co. 

Paper,  Is.  6d. 

This  is  an  account  of  the  Australian 
troops'  invasion  of  German  territory  in 
the  Island  or  New  Guinea,  and  bears  evi- 
dence that  this  expeditionary  force  has 
accomplished  all  that  was  expected  of 
it.  The  book  has  a  series  of  half- 
tone reproductions  of  photographs,  taken 
by  Signaller  H.  Ellis,  a  member  of  the 
force. 

Canada  and  the  War  by  Walter  Haydon. 
London:     Simpkin,     Marchall,   Hamil- 
ton. Kent  &  Company,  Ltd.    Paper,  6d. 
This  is  a  stirring  account  of  Canada's 
call    to    arms,    dealing   with    the    King's 
message,  the  nation's  gifts,  the  ensuring 
of    food    supplies,    mobilization,    Parlia- 
ment and  the  war  budget,  the  training  of 
the    many    thousands    of    Canadian    sol- 
diers,   the   part    taken    bv    Canadian    wo- 
34 


men  and  experiences  of  Canadian  sol- 
diers in  the  trenches.  As  one  reviewer  in 
England  said:  "It  provides  a  concise 
summary  of  the  Canadian  contribution 
in  men,  money  and  material  to  the  great 
cause. ' ' 

The    Little     Girl's    Sewing    Book.     By 
Flora    Klickman.      London:    Religious 
Tract   Society.     Boards  3s. 
This  book  contains  lessons  in  practic- 
ally all  the  stitches  used  in  plain  needle- 
work, as  well  as  the  more  useful  of  the 
fancy    stitches.      Each   article   described 
and    illustrated    contains    instruction    for 
some  definite  branch  of  sewing. 

The   Chalk  Line.       By   Anne   Warwick. 

Toronto:  Gundy 's.     Cloth,  $1.25. 

There  are  no  preliminaries.  Hilary- 
Comer  is  leaving  her  husband  for  the 
love  of  Louis  Pembroke.  She  arrives  at 
Pembroke's  bungalow — the  scene  is  laid 
at  Shanghai — on  the  fourth  page  of  the 
book.  On  her  heels,  not  knowing  she  is 
actually  there,  but  guessing  that  she  is 
coming,  arrives  a  man  who  has  figured 
in  her  life  before  her  marriage,  now  in- 
tent on  preventing  the  catastrophe.  Fol- 
lowing him  appears  the  husband,  who 
has  also  guessed,  and  an  hour  later  these 
four  people  are  shut  up  in  the  bungalow 
together,  quarantined  for  cholera.  The 
whole  drama  is  played  out  during  the 
days  of  v quarantine,  in  the  one  scene 
with  only  these  four  actors,  and  there  is 
not  a  dull  page  in  the  book. 

The    Yellowstone    National    Park.     By 

General  Hiram  M.  Chittenden.     Cloth, 

$1.75. 

Ever  since  its  discovery,  more  than 
forty  years  ago,  the  Yellowstone  Park 
has  grown  in  popular  interest,  according 
to  this  book.  Its  natural  wonders  sur- 
pass anything  to  be  found  in  like  com- 
pass elsewhere  in  the  world. 

To  these  attractions  have  been  added 
others,  in  the  form  of  wonderful  moun- 
tain roads  built  by  the  government,  and 
a  system  of  hotels  and  camping  facilities 
which  make  traveling  through  the  Park 
a  delight  quite  apart  from  its  scenic  in- 
terest. The  book  gives  a  complete  his- 
tory of  that  region,  as  well  as  a  full 
scientific  description  of  its  natural  wond- 
ers. It  is  also  an  admirable  guide  book. 
It  contains  many  illustrations  and  an 
elaborate  map. 

Marjorie  Mallory.     London:     T.  Fisher 

Fnwin.     Paper. 

This  is  a  volume  in  the  First  Novel 
Library,  by  Ivan  Hopkinson. 

The  Unknown  Country.  Coningsby  Daw- 
son.    Toronto:  McClelland.  Goodchild 
&  Stewart.     Cloth,  50c. 
Rare  love  of  brother  and  sister  is  the 
keynote  of  this  exquisite  story,  in  which 
the    author    vividly    describes    their    ex- 
periences in  the  world  beyond. 


BOOKSELLER  AND   STATIONER' 


The  Jester.  Leslie  Moore.  New  York: 
Putnam.  Cloth,  $1.35. 
A  mediaeval  story  in  which  romance, 
magic,  and  a  woman's  fascination  are 
blended  effectively.  The  reader  is  intro- 
duced to  Peregrine,  son  of  Nichol  the 
'  jester,  who,  after  the  death  of  his  father, 
succeeds  to  the  motley.  Nicol  on  his 
deathbed  unfolds  the  theory  of  the  jes- 
ter's life.  He  has  been  a  jester  on  the 
surface,  but  a  man  inside,  and  counsels 
Peregrine  to  remember  that.  The  Lady 
Isabel,  vain  and  greedy  of  power,  seeks 
to  ensnare  Pereg-rine.  Isabel,  who  has 
had  dealings  with  a  witch,  casts  her 
spell  upon  Peregrine  and  provokes  him 
to  a  jealous  brawl,  in  consequence  of 
which  he  is  dismissed  in  disgrace.  Tie 
spends  some  time  in  the  castle  of  a 
medieval  Circe;  then,  seeing  the  ideal 
woman  in  a  dream,  he  begins  the  quest 
of  her,  a  quest,  which,  after  many  ad- 
ventures and  interesting  happenings,  re- 
sults in  fulfillment 

The   Soldier's   Word   and   Phrase   Book. 
French    and    German.      Toronto:    Mc- 
Clelland, Goodchild  &   Stewart. 
This  gives  various  words  and  phrases 
in  general  use  compiled  by  a  committee 
of  well-known  teachers  from  actual  ex- 
perience  of  soldiers'  needs. 

History  of  the  War,  Vol.  II.  By  John 
Buc'han.  Toronto:  Thomas  Nelson  & 
pons.     Cloth,  35c. 

No  less  interesting  than  number  one, 
is  the  second  volume  of  this  series.  It 
is  a  lucid  and  most  readable  history 
which  Mr.  Buchan  is  giving  us.  It  is 
written  in  admirable  proportion,  and 
with  a  grace  of  style  which  is  rare  in 
hooks  of  tli is  class.  It  combines  a  his- 
torical breadth  of  treatment,  and  a 
wealth  of  illustrative  and  comparative 
incident,  that  at  times  almost  recalls 
Macaulay. 

Great  Schools  of  Painting-    A  first  book 
of     European      Art.      By     Winnifred 
Turner.      London:     Sidgwiek   &   Jack- 
son, Ltd.     Cloth,  5s. 
The  difficulty  in  making  a  small  book 
from  so  vast  a  field,  referred  to  in  the 
preface,    has    been    ably    overcome.      As 
stated,  the  volume  is  intended  for  child- 
ren  and   beginners  in   the   study  of  art, 
but   it   will   also   do  for  "children   of  a 
larger   growth." 

From  the  first  chapter — wherein  it  is 
shown  how  to  look  at  a  picture — to  the 
terminal  glossary,  the  reader  ranges 
through  the  classical  schools  of  Italy, 
Spain  and  the  Netherlands,  learning 
much  of  tlie  paintings  and  the  painters. 
The  numerous  illustrations  are  well 
chosen. 

What  Ought  I  To  Do?   By  George  Trum- 
bull   Ladd.    LL.D.     New    York:    Long- 
mans,  Green   &  Co.    Cloth,  $1.50. 
This   volume   deals    with    the    problem 


of  Duty.  After  defining  the  meaning  of 
the  question,  it  traces  the  origin  and  de- 
velopment of  responsibility,  in  the  feel- 
ings naively  expressed  by  the  phrases  ''1 
ought"  and  "I  can."  The  significance 
and  value  of  the  intention  of  being 
good  and  of  doing  one's  duty  are  dis- 
cussed in  separate  chapters,  which  are 
followed  by  a  brief  defence  of  the  su- 
preme worth  of  moral  ideals  in  the  evo- 
lution  of  personal  life. 

Doodles.     By  Emma  C.  Dowd.    Toronto: 

Copp,  Clark  Co.     Cloth,  $1. 

Doodles  is  a  little  lame  lad  whose 
sunny  nature  brings  joy  to  all  about 
him.  His  love  of  music  leads  to  friend- 
ship with  a  dancer,  who  lies  ill  in  a 
neighboring  room,  and  the  incidents  of 
this  friendship  make  up  the  story  of 
this  charming  book.  "Polly"  is  in  it, 
too — Polly  of  the  Hospital  Staff  and 
Lady  Gay  Cottage. 

Pierrt,  Dog  of  Belgium.  Walter  A. 
Dyer.  Toronto:  McClelland,  Good- 
child  &  Stewart.    Cloth. 


Book  Lists  Received 

In  the  quarterly  list  just  received 
from  John  Murray,  the  London  publish- 
er, the  most  important  announcement  is 
"The  World  in  the  Crucible,"  an  ac- 
count of  the  origin  and  the  conduct  of 
the  Great  War  by  Sir  Gilbert  Parker, 
M.P.  This  book  will  deal  with  the 
policies  of  the  different  nationalities, 
leading  up  to  the  war. and  the  interests 
involved.  It  treats  the  ease  of  Belgium 
from  an  historical  and  diplomatic  stand- 
point:  it  exposes  the  falseness  of  the 
German  position,  and  refutes  German 
charges  by  German  evidence  itself.  An- 
other important  announcement  is  an 
English  translation  of  "France  in 
Danger."  by  Paul  Vergnet.  This  author 
did  for  the  French  public  what  Profes- 
sor Cramb  did  for  England.  Other  titles 
dealing  with  the  war  announced  in  the 
same  list  are  "Personal  Phases  of  the 
War."  by  Frederick  Palmer:  "The 
Great  Settlement,"  by  C.  Ernest  Fayle; 
with  introduction  by  Viscount  Esher; 
"Evolution  and  the  War,"  by  P.  Chalm- 
ers Mitchell:  "Kaiser.  Krupp  and  Kul- 
tur."*  by  Theodore  Andrea  Cook:  "Ger- 
man Philosophy  in  Relation  to  the 
War."  by  J.  H.  Muirhead:  and  "In 
Western  Canada  Before  the  War,"  by 
E.  B.  Mitchell. 

A  highly  ornate  descriptive  circular 
comes  from  Cassell  &  Co.,  with  superb 
specimens  of  plates  in  full  colors  ap- 
pearing in  a  book  entitled  "Chinese  Pot- 
tery and  Porcelain,"  giving  an  account 
of  the  potter's  art  in  China  from  primi- 
tive times  to  the  present  day,  by  R.  L. 
Hobson,  B.A..  which  this  publishing 
35 


house  has  just  brought  out.  The  work 
is  in  two  volumes,  and  has  40  plates  re- 
produced by  three,  four  and  five-color 
process,  in  addition  to  96  half-tone 
plates.  It  is  a  work  intended  to  appeal 
to  connoisseurs. 

The  latest  issue  of  "Notes  on 
Books"  received  from  Longmans,  Green 
&  Co.  comprises  thirty  pages,  represent- 
ing in  a  systematic  and  interesting  man- 
ner, particulars  about  books  published 
by  that  concern.  Among  these  are  some 
books  and  pamphlets  of  special  war  in- 
terest, and  the  following  appreciation  of 
Principal  Peterson  of  McGill  University, 
and  his  important  book.  "Canadian  Es- 
says and  Addresses":  "The  University 
over  which  Dr.  Peterson  presides  in 
Montreal  has  come  to  be  well  known  in 
England,  and  indeed  throughout  the  Em- 
pire; and  this  volume  is  a  record  of  the 
aims  and  ideals  that  have  animated  its 
administration  during  the  last  twenty 
years.  Its  interest  is  twofold,  imperial 
and  educational.  Students  of  the  im- 
perial problem  will  find  in  it  a  good  deal 
about  the  relation  in  which  the  Great  Do- 
minion stands  to  the  British  Empire, 
while  the  fact  that  many  of  Dr.  Peter- 
son's talks  were  given  in  University  cen- 
tres in  the  United  States  ought  "to  re- 
commend his  volume  to  American  as 
well  as  English  readers.  Among  the  edu- 
cational topics  treated  are  the  study  of 
classical  literature  (of  which  the  writer 
speaks  with  all  the  authority  of  an  ex- 
pert), music,  poetry,  and  preparation 
for   business." 

From  the  Copp,  Clark  Co.,  as  Cana- 
dian representatives  of  T.  C.  and  E.  C. 
Jack,  comes  a  copy  of  this  English  pub- 
lishing firm's  spring  list  of  books.  Pro- 
minent among  the  books  featured  is 
"German  Culture,"  being  an  estimate 
of  what  Germany  has  contributed  to 
higher  life  and  thought  in  the  various 
departments  of  knowledge,  the  contri- 
butors to  the  volume  being  prominent 
English  professors  who  are  authorities 
on  such  subjects  as  German  History  and 
Character,  Literature,  Philosophy, 
Science,  Politics,  Theology  and  the  Arts, 
The  book  as  set  forth  in  the  announce- 
ment, is  for  the  thoughtful  man,  who  is 
not  satisfied  to  scoff  at  it  because  of  the 
deplorable  actions  of  the  Germans  in 
Belgium.  Other  books  of  war  interest 
included  in  this  list  are:  "At  the  Sign 
of  the  Sword,"  a  new  story  by  William 
Le  Queux;  "The  Secret  Service  Sub- 
marine." by  Guy  Thorne;  "The  Anglo- 
German  Problem,"  by  Charles  Sarolea : 
"The  Children's  Entente  Cordiale."  or 
"Fun  in  French  and  English."  by  Leslie 
Mary  Oyler.  besides  which  there  is  a 
series  of  pictures  for  framing,  being 
souvenir  cover  plates  of  paintings  by 
eminent  artists  dealing  with  the  great 
war. 


A  Budget  of  News  About  New  War  Books 


• '  Behind  the  Scenes  in  Warring  Ger- 
many" is  a  book  of  extraordinary  in- 
terest by  reason  of  the  fact  that  its 
author  Edward  Lyall  Fox  has  been  with 
the  Kaiser's  forces  in  Germany,  France, 
Belgium,  Austria  and  Russia.  It  is  as- 
serted that  he  was  the  only  American 
correspondent  receiving  special  creden- 
tials from  the  German  Government  to  go 
with  the  German  forces  on  the  several 
battle  fronts.  He  traveled  the  whole 
length  of  Van  Hindenberg's  battle  line 
in  Russia  with  an  official  escort,  exper- 
ienced the  sensations  of  scouting  in  a 
submarine:  and  interviewed  the  King 
of  Bavaria  and  Saxony,  the  Crown 
Prince,  Yon  Hindenberg  and  the  Presi- 
dent of  the  Reichstag. 

Another  book  is  to  come  soon  from 
the  author  of  "Secrets  of  the  German 
War  Office." 

Will  Dysen's  Culture  Cartoons  is  out 
in  a  Canadian  edition.  It  has  an  intro- 
duction by  H.  G.  Wells. 

Among  the  new  war  books  issued  by 
London  publishers  are  "Things  to  Know 
About' the  War,"  a  comprehensive  vol- 
ume of  information  about  nearly  every- 
thing connected  with  the  military  and 
naval  operations.  Another  new  volume 
is  "Our  Regiments  and  Records,"  by 
Charles  White,  giving  a  complete  list  of 
all  the  regular  regiments',  their  battle 
honors,  mottoes,  uniforms,  badges,  age 
of  formation,  previous  titles,  nicknames 
post  and  present,  with  an  account  of  the 
territorials. 

"Germany's  Vanishing  Colonies,"  by 
Gordon  Le  Sueur,  gives  an  account  of 
Germany's  attempt  to  build  up  a  world- 
embracing  empire  in  rivalry  to  that  built 
up  oy  the  British. 

A  comprehensive  record  of  work  done 
through  the  Red  Cross  movement  is 
given  in  ''The  Way  of  the  Red  Cross," 
by  E.  C.  Vivian  and  J.  E.  Hodder  Wil- 
liams. 

Guy  Thome.  auth.or  of  "When  It  Was 
Dark,"  'has  written  a  striking  war  story 
entitled  "The  Secret  Service  Subma- 
rine." This  would  be  an  interesting 
story  at  any  time,  and  the  fact  that  it 
deals  with  the  present  war,  will  make  its 
appeal  all  the  stronger. 

"In  the  Enemies7  Country."'  by  Mary 
Houghton,  is  the  diary  of  a  tour  in  Ger- 
many and  elsewhere  during  the  first  days 
of  the  war. 

"The  World's  Crisis  and  the  Way  to 
Peace,''  by  E.  Ellsworth  Shumaker, 
Ph.D.,  is  interesting  because  it  is  written 
by  a  citizen  of  the  United  States,  who  is 


ashamed  of  his  country's  attitude.  "It 
will  he  recorded  to  the  everlasting  dis- 
grace of  the  United  States  that  on  the 
eve  of  the  birth  of  the  Prince  of  Peace 
she  made  her  first  public  protest — not 
against  the  violation  of  Belgian  neutral- 
ity, but  against  any  interference  with 
American  money -making. ' ' 

An  interesting  new  war  book  is  "Four 
Weeks  in  the  Trenches,"  Fritz  Kreis- 
ler's  account  of  his  experiences  as  a  lieu- 
tenant in  the  Austrian  army  during'  the 
campaign  before  Lemberg.  A  member 
of  the  Boston  publishing  house  that 
brought  but  this  book  chanced  to  be  din- 
ing with  Mr.  Kreisler  soon  after  his  ar- 
rival in  this  country,  after  his  dismissal 
from  the  hospital  where  he  recovered 
from  his  wound.  For  nearly  two  hours 
he  listened,  thrilled  and  moved,  to  the 
great  violinist's  modest,  vivid  narrative 
of  his  experiences  and  adventures.  It 
was  apparent  that  since  so  little  of  an 
authentic  nature  had  been  heard  from 
the  Russo-Austrian  field  of  warfare,  this 
story  would  prove  an  important  contri- 
bution to  the  contemporary  history  of 
Hie   war. 

Mr.  Kreisler  acceeded  to  the  sugges- 
tion that  he  write  out  his  personal  mem- 
ories of  the  war  for  publication.  He  has 
completed  his  narrative  in  the  midst  of 
grave  difficulties,  writing  it  piecemeal 
in  hotels  and  railway  trains  in  the  course 
of  a  concert  tour  through  the  country.  It 
is  offered  by  the  publishers  to  the  pub- 
lic witli  confidence  that  it  will  be  found 
one  of  the  most  absorbing  and  inform- 
ing narratives  of  the  war  that  has  yet 
appeared. 

"The  Spell  of  Flanders,"  which  is 
one  of  the  new  books  brought  out  this 
month,  is  the  record  of  a  tour  through 
tii<  beautiful  old  Flemish  towns  of 
Northern  Belgium  beginning  in  May  and 
ending  early  in  July  of  the  summer  of 
1914,  when  there  was  no  whisper  of  that 
awful  fate  which  the  march  of  events 
was  so  soon  to  bring  upon  one  of  the 
most  charming,  peaceful  and  happy 
countries  in  the  world.  Many  of  the  gra- 
phic descriptions  in  the  book  were  writ- 
ten in  or  about  the  towns  described  and 
within  a  day  or  so  after  the  visit  nar- 
rated in  the  foregoing.  Since  these  ac- 
counts have  been  written  many  of  the 
very  towns  have  been  swept  by  shot  and 
shell,  have  been  taken  and  re-taken  by 
hostile  armies  and  have  formed  the 
stage  upon  which  one  of  the  greatest 
tragedies  of  the  world's  greatest  and 
most  terrible  war  has  been  enacted.  This 
will  give  prominent  interest  to  Mi-. 
Vose's  book. 

36 


In  "The  Peace  of  the  World,"  H.  G. 
Wells,  the  author,  apprehends  that  the 
present  alliance  against  the  insufferable 
militarism  of  Germany  may  be  the  pre- 
cursor of  a  much  wider  alliance  against 
any  aggression  whatever  in  the  future; 
that  this  present  alliance  may  be  made 
the  forerunner  of  a  world  congress.  He 
says : — 

"At  the  end  of  this  war  there  must 
he  a  congress  of  adjustment.  The  sug- 
gestion is  to  make  this  congress  per- 
manent, to  use  it  as  a  clearing-house  of 
international  relationships  and  to 
abolish  embassies.  Instead  of  there  be- 
ing a  British  ambassador,  for  example, 
at  every  sufficiently  important  capital, 
and  an  ambassador  from  every  import- 
ant State  in  London,  and  a  complex 
tangle  of  relationships,  misstatements 
and  misconceptions  arising  from  the  ill- 
co-ordinated  activities  of  this  double 
system  of  agents,  it  is  proposed  to  send 
one  or  several  ambassadors  to  some  cen- 
tral point  such  as  The  Hague,  to  meet 
there  all  the  ambassadors  of  all  the  sig- 
nificant States  in  the  world,  and  to  deal 
with  international  questions  with  a 
novel  frankness  in  a  collective  meet- 
ing. ' ' 

It  is  necessary,  Mr.  Wells  points  out, 
that  the  initial  step  should  be  the  re- 
moval of  the  manufacture  of  war  ma- 
terial from  the  sphere  of  private  enter- 
prise. It  is  perhaps  fortunate  that  the 
very  crown  of  the  private  armaments 
business  is  the  Krupp  organization,  and 
that  its  capture  and  suppression  is  a 
matter  of  supreme  importance  to  all 
the    allied    powers. 

A  continuation  of  Elizabeth  O'Neill's 
former  volume  dealing  with  the  war  is 
her  book  entitled,  "The  War,  1914-15. 
A  History  and  Explanation,"  just  pub- 
lished in  England,  carrying  on  the  story 
of  the  war  until  after  Christmas.  In 
graphic  chapters  Miss  0  'Neill  describes 
the  battle  for  the  coast  with  the  great 
fight  at  Ypres  and  the  Yser,  the  Russian 
campaign,  the  gallant  defence  of  Servia, 
the  naval  war,  the  war  in  the  air,  the 
capture  of  German  colors,  and  a  careful 
summary  of  the  result  of  the  first  five 
months  of  the  war. 

A  book  running  to  400  pages,  with 
over  100  illustrations  from  photographs 
and  sketches  by  the  author,  Sven  Hedin, 
is  "With  the  German  Armies  in  the 
West."  It  is  described  as  the  first  ac- 
count by  an  eye  witness  of  the  German 
army  in  the  field. 

Professor  Muensterberg,  thai  indefat- 
igable literary  laborer  on  Germany's 
behalf,  whose  book,  "The  War  and  Anier- 


BOOKSELLER      AND      STATIONER 


■//W/W/W/W///////^^^^ 


This  is  the 
Book 
and  here  is  the 
Author 


Read  what    prominent    Canadians    say    about    this  writer 
and  his  message  :- 


Regina,    March   31st,    1915. 
The   Copp,   Clark   Co.,   Limited, 


Dear    Sirs  :■ 


495  Wellington   St.    \V.. 

Toronto,    Ont. 


I  can  unhesitatingly  endorse  "Pep."  I  had 
personally  proved  the  tmth  of  what  "Pep" 
teaches  before  seeing  the  book.  Had  Colonel 
Hunter's  counsels  come  to  me  a  few  years  earlier, 
I  should  have  been  saved  an  experience  which  I 
could  not  wish  for  my  worst  enemy. 
sincerely  yours, 

WALTER    SCOTT. 

Premier's    office,    Sask. 


Bond    Street    Congregational    Church, 
Toronto,    Canada. 
The    Copp,    Clark    Company,    Limited, 

517    Wellington    Street    West, 
,-,      „  Toronto,    Ont. 

Gentlemen : — 

PEP  ought  to  be  a  handbook  for  every  young 
man.  It  puts  into  small  compass  what  every 
successful  man  of  affairs  could  write  about  him- 
self in  his  maturity  if  he  but  had  the  appro- 
priate words.  This  would  make  many  volumes 
in  an  average  diary.  PEP  telescopes  it  into  a 
few  chapters.  The  book  shoidd  have  a  wide 
circulation. 

Yours    very    truly. 

REV.    BYRON    H.    STAIEFER. 


: 


COL.  W.  C.  HUNTER 


CROWN    LAND    DBPT., 

Fredericton,    X.B., 

April    26th,     1915. 
The  Copp,    Clark   Company,    Limited, 

495   Wellington    Street    West, 

T nto,    out. 

Dear  Sirs:— 

I  have  read  your  little  book  called  "PEP" 
with  a  great  deal  of  interest,  and  am  satisfied 
that,  if  the  precepts  laid  down  in  its  pages  are 
strictly  followed,  their  exercise  will  prove  of 
benefit. 

Yours    sincerely, 

HON.    G.    J.    CLARKE 

Premier's    Office. 


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Author  of  "Chance,"  "A  Set  of  Six,"  etc. 

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37 


BOOKSELLER     AND     STATIONER 


ica,"  caused  such  a  stir,  has  written 
\\  hat  is  referred  to  as  the  "first  peace 
book.'.'  Its  title  is  "Peace  and  Amer- 
ica" and  deals  with  the  future  follow- 
ing the  end  of  the  present  war. 

Bernhardi  is  also  out  with  a  new 
book  entitled  "England  and  Germany 
being  a  reply  to  Cramb." 

Other  new  books  of  vital  interest 
affecting  the  war  are  Norman  Angel! 's 
"America  and  the  New  World  State," 
and  "Stories  of  the  Kaiser,"  and  his 
ancestors,  by  Walter  Jerrold. 

"Britain's  Deadly  Peril"  is  a  new 
book  by  William  Le  Queux,  which  is  de- 
scribed as  a  book  of  fearless  and  out- 
spoken  criticism. 

An  interesting  tale  of  "the  cooper's 
son  who  beoame  Commander-in-Chief," 
is  '-The  Life  of  General  Joffre,"  by 
Alexander  Kahn,  just  published  in  Eng- 
land. 

A  new  book  of  outstanding  importance 
is  "Sir  Edward  Grey,  K.G.;  the  Man 
and  His  Work,"  being  the  first  bio- 
graphy that  lias  ever  been  published  of 
the  Secretary  of  State  for  Foreign  Af- 
fairs. 

In  view  of  the  Bismarck  Centenary, 
W.  Heinemann,  the  London  publisher, 
has  brought  out  a  new  edition  of  the  cor- 
respondence of  William  I.  and  Bis- 
marck. 

"The  Game  of  Empires,"  by  Edward 
Van  Zile,  with  a  preface  by  Theodore 
Roosevelt,  presents  a  scientific  study  of 
the  course  of  the  present  war  and  a 
strong  plea  for  military  preparedness  in 
this  country  as  the  best  safeguard 
against  the  U.  S.  being  thrust  into  armed 
conflict. 

A  work  by  Hudson  Maxim  on  "Amer- 
ica's Unpreparedness,"  is  another  book 
which  sets  forth  the  desirability  of  a 
better  preparation  for  war  in  (lie  TT.  S.. 
and_  studies  the  present  state  of  the  de- 
fences  of  that   country. 

'Die  frequent  mention  in  current  war 
news  of  the  work  of  spies,  or  of  the  fate 
they  have  met,  makes  of  timely  interest 
a  volume  on  "Spies  in  History  Past  and 
Present,"  which  is  among  the  recently 
published  books  in  'New  York.  It  is  by 
W.  R.  H.  Trowbridge,  who  lias  made  of 
the  book  a  history  of  espionage  and  of 
its  place  and  achievements  in  history. 
with  particular  attention  to  the  human 
side  of  the  subject. 

SI 

Among  the  wounded  in  the  Lange- 
niark  engagement  was  Private  H.  .H. 
Bignall,  formerly  in  the  employ  of  the 
Consolidated  Stationery  Co.,  of  Winni- 
peg. 


What  Women  Read 

Interested   in   Everything   ''From   a 

Book   of  Statutes  to   a   Cookery 

Book" — Idiosyncracies  Beyond 

Understanding. 

Specially     Written    for    Bookseller    and 
Stationer. 


It  has  been  truly  stated  that  "Man  is 
a  creature  of  habit,"  but  it  is  a  very 
different  matter  to  so  tersely  describe 
the  idiosyncracies  of  women  and  what 
they  read.  Some  booksellers  will  tell 
you  that  they  never  sell  anything  but 
fiction  to  their  lady  customers;  others 
admit  the  broad  fact  that  they  sell  more 
books  to  women  than  to  men,  but  do  not 
hold  the  statement  down  to  mere  fiction 
buying.  It  is  surprising  just  how  much 
a  woman  can  read  and  yet  not  neglect 
other  duties,  whether  household  or 
social.  Each  and  every  woman  of  the 
present  generation  has  her  club  or  clubs, 
and  it  would  be  very  difficult  to  find  a 
woman  just  now  who  has  not  formed  her 
own  ideas  on  the  questions  of  the  day, 
many  of  which  have  been  imbibed  or  ab- 
sorbed from  the  reading  she  does  or  the 
lectures  she  attends.  Of  our  present- 
day  novelists  J.  M.  Barrie  and  Arnold 
Bennett  come  closer  to  the  understand- 
ing of  the  eternal  feminine.  Strindberg 
knew  women  physiologically,  and  also  in 
a  psychological  sense,  but  was  not  gener- 
ous. J.  M.  Barrie  is  Scotch,  and,  like  the 
parrot,  is  a  de-il  to  think;  and  Arnold 
Bennett  was  once  the  editor  of  a 
woman's  column  on  a  newspaper! 

I  have  an  old  lady  friend  who  ad- 
mitted to  me  she  could  read  and  enjoy 
anything  and  everything  from  a  book  of 
statutes  to  a  cookery  book,  but  she  did 
draw  the  line  at  reading  a  theological 
discussion  of  women's  rights.  Another 
friend  indulges  in  all  kinds  of  heavy 
reading,  yet  I  have  seen  her  fall  off  her 
pedestal,  so  to  speak,  and  thoroughly 
enjoy  a  Family  Herald;  but,  as  she 
humorously  described  it,  "I  am  so 
heartily  sick  of  trying  to  digest  high- 
brow writers  with  their  ponderous  sen- 
tences, etc.,  and  I  feel  I  must  read 
something,  so  I  just  revel  in  'Dooks 
and  Dookesses'  for  an  hour  or  so,  and 
for  a  time  I  can  and  do  appreciate  the 
joy  of  the  small  boy  who  has  been 
stealing  in  his  mother's  pantry!" 

Another  friend  at  my  suggestion  wrote 
down  the  titles  of  the  books  she  had 
read  in  a  month,  and,  as  it  is  so  very  in- 
teresting, I  am  going  to  add  the  list  for 
the  benefit  of  the  readers  of  the  Book- 
seller:— "Antarctic  Penguins,"  "Sol- 
diering in  Canada,"  "His  Official 
Fiancee,"  "The  Iron  Man,"  "Fighting 
in  Flanders,"  "The  Survival  of  Man," 
"The  Death  of  a  Npbody,"  "The  Keep- 
er of  the  Door,"  "The  Struggle  for  Im- 
perial Unity,"  "The  War  That  Will  End 


War,"  "The  Shadow  of  '57,"  "Letters 
from  a  Living  Dead  Man" — Bealby;  "A 
Wanderer  in  London, ';  "The  Snare," 
"Tales  of  Two  Countries,"  "Antarctic 
Adventure,"  "First  Cousin  to  a 
Dream,"  "Fortitude,"  "The  Other 
Kind  of  a  Girl,"  "When  Ghost  Meets 
Ghost,"  "Father  Ralph,"  "The  Un- 
published Letters  of  Lady  Lytton. " 

This  same  friend  makes  a  point  of 
reading  three  newspapers  each  day,  but 
as  she  is  not  entitled  to  a  vote,  is  not 
tied  down  to  any  "party"  leanings. 
( 'onsequently,  one  day  may  find  her 
agreeing  heart  and  soul  with  the  Con- 
servatives and  the  next  she  may  be  in 
full  sympathy  with  the  Grits,  which 
bears  out  my  former  statement  that  man 
is  a  creature  of  habit,  and  a  woman's 
idiosyncracies  are  not  understandable. 
E.  LILIAN  BELL. 

m 

J.  H.  Charles,  secretary-treasurer  of 
the  Musson  Book  Company,  and  his 
daughter  were  among  the  pasengers  on 
the  ill  fated  Lusitania,  and  were  among 
the  rescued,  tidings  which  were  received 
with  joy  by  the  many  friends  of  Mr. 
Charles  in  the  Canadian  book  trade. 
Among  those  who  were  lost  was  Miss 
Kalteneagh,  who  has  been  a  member  of 
the  office  staff  of  the  firm  of  McLeod  & 
Allen  of  Toronto.  She  was  on  her  way 
to  her  former  home  in  Scotland  to  re- 
join her  father,  whose  intention  was  to 
return  with  his  daug'hter  to  Canada. 


The  "Publishers'  Weekly."  of  New 
York,  rightly  calls  attention  to  the  im- 
portant fact  that  an  essential  factor  in 
advertising  is  the  element  of  news  which 
has  so  much  to  do  with  making  adver- 
tisement the  more  effective.  Hence,  for 
the  live  shopkeeper  to  give  his  window 
displays  "news  interest"  should  be  a 
constant  ideal.  The  bookseller,  the  writ- 
er continues,  "is  fortunate  above  all  his 
fellow  shopkeepers  in  that  all  his  stock 
has  properly  and  fundamentally  this 
same  news  appeal.  Other  men  sell  nails 
and  sugar,  and  buttons  and  chairs,  and 
they  find  it  difficult  to  give  news  value 
to  these  commodities.  In  this  respect,  how- 
ever, the  bookseller  is  more  fortunate. 
Every  new  book  is  news — capable  of  ad- 
vertising exploitation,  and  the  booksell- 
er's journal  is  to  book  lovers  veritably 
a  newspaper,  to  be  treated  and  regarded 
as  such." 

SB 

NEWS  APPEAL  OF  BOOKS. 

Writing  on  circulation  in  Advertising 
and  Selling,  John  Wenzel  suggested  that 
the  strength  or  weakness  of  a  publica- 
tion is  not  made  evident  by  bulk  or  lack 
of  bulk  of  circulation,  but  by  the  relati- 
vity of  the  circulation  figures  to  the 
particular  field,  and  by  the  rate  of 
growth   as  thus  compared. 


38 


BOOKSELLER      AND      STATIONER 


The  Big  Books  of  the  Year 


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THE  HEART  OF 
UNCLE  TERRY 

By  Charles  Clark  Munn 


You  remember  UNCLE 
TERRY,  one  of  the  great 
novels  that  have  swept 
America  and  touched  the 
hearts  of  scores  of  thou- 
sands. The  same  quaint  and 
lovable  philosopher  is  with 
us  in  another  book,  even 
wiser,  and  no  less  kindly 
than  before.  He  had  for  a 
time  retired  from  his  life  on 
the  rocky  coast  of  Maine  to 
its  vast  wilderness,  where 
the  mystic  Presence  of  this 
primitive  forest  is  most  po- 
tent, and  where  mineral 
wealth  was  found  by  an  en- 
ergetic young  man.  But 
Uncle  Terry  could  not  set  his 
heart  on  such  riches  wheu 
it  was  already  full  of  affec- 
tion for  an  adopted  daugh- 
ter, more  brilliant  and  high- 
ly prized  than  any  gem  from 
the  mines,  and  one  who  could 
not  fail  to  attract  young  men 
in  the  way  that  is  old,  yet 
ever  new.  In  the  story  of 
love  and  adventure  which 
d  e  v  e  1  o  p  s,  Charles  Clark 
Munn  has  put  his  whole  soul 
into  producing  his  best  novel 
in  a  field  in  which  he  is  the 
acknowledged  master. 


Illustrated  by  W.  L.  Howes,  12mo,  Cloth 
Decorated  Cover 

Price,   Net,   $1.25. 

Published  in  Boston,  Mass.,  by 

LOTHROP,  LEE  &  SHEPARD  CO. 


The  most  talked  of  book  of  the  season  is 

THE  ENEMY 

By  George  Kandolph  Chester  and  Lillian  Chester. 

Author  of  "The  Ball  of  Fire,"  etc. 

"Hearst's  Magazine"  published  Hall  Caine's  great  book, 
' '  The  Woman  Thou  Gavest  Me, ' '  and  the  greatest  suc- 
cess of  1914,  "The  Inside  of  the  Cup,"  by  Winston 
Churchill.  Then  came  "The  Enemy" — one  of  the  biggest 
novels  of  the  year.  A  strenuously  interesting  and  vital 
book.  A  compelling  tale  that  the  reader  follows  with 
unrestrained  attention,  following  the  course  of  its  hero's 
struggles  with  "The  Enemy.'' 

This  book  is  worthy  of  the  widest  possible  circulation. 
Eight  Illustrations  by  A.  B.  WENZELL. 

NOW  READY.  PRICE  $1.35. 

OUR  NEW  SERIES  JUST  PUBLISHED 

The  Most  Widely  Advertised  Novels  Ever  Published — 
"Movie  Editions"  selling  at  50e  a  volume. 

RUNAWAY  JUNE 

By    George    Randolph    Chester   and    Lillian    Chester. 

So  description  can  do  .iustice  to  the  fascination  of  this  story. 

The  struggle  begins  before  the  rice  has  been  shaken  from 
the  traveling  dress  of  the  lovely  bride,  and  carries  through 
scene  after  daring  scene — -from  the  fashionable  suburbs  of 
New  York  to  the  mysteriously  beautiful  sea  caves  of  Bermuda. 

16    Full    Page    Illustrations. 

As   Presented   by   the  Mutual   Film   Corporation   Players. 

CLOTH,  wrappers   in   colors,  50c. 
THE  EXPLOITS  OF  ELAINE.     By  Arthur  B.  Reeve. 

Author  of  Craig  Kennedy  Stories. 
Dramatized  into  a  Plmto-play  by  CHARLES  W.  GODHARO. 
Murders  and  other  crimes  mystify  the  police.  The  chief  clue 
is  a  warning  letter  to  victims  signed  "The  Clutching  Hand." 
The  wealthy  Taylor  Hodge  is  the  latest  victim.  The  story 
tells  of  the  determined  efforts  of  his  daughter  Elaine  and 
the  scientific  detective  Craig  Kennedy  in  unraveling  the 
mystery.  The  "Clutching  Hand"  resorts  to  the  most  diabolical 
schemes    to    put   them   out   of  the   way. 

16    Full    Page   Illustrations, 

As   Presented   by   the  Famous   Pathe  Players. 

CLOTH,   wrappers   in   colors,   50c. 
THE  PERILS  OF  PAULINE.     By  Chas.  W.  Goddard. 

Millions  upon  millions  of  readers  have  enjoyed  the  pictures 
week   after   week   during   the    past    year. 

Now  for  the  first  time  the  novel  is  published  in  popular 
1m. ok  form.        Ill    Full    Page    Illustrations.. 

As  Presented   by   the  Famous   Pathe  Players. 

CLOTH,   wrappers   in   colors.  50c.    .PAPER,  25c. 
Published  in  New  York  by 

HEARST'S  INTERNATIONAL  LIBRARY  CO. 


McClelland,  goodchild  &  stewart,  Limited 

PUBLISHERS  v  266-268  King  Street  West  v  TORONTO 


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39 


BOOKSELLER      AND      STATIONER 


c 


ENCOURAGE  CANADIAN  LITERATURE. 

ANADIANS  should  encourage  Canadian  writ- 
ers by  giving  special  place  in  their  home 
•.libraries  to  meritorious  books  written  by  Cana- 
dians or  about  this  country.  Public  libraries  should 
do  their  share  in  stimulating  interest  in  Canadian 
literature.  It  was  most  satisfactory  to  observe  the 
attention  given  to  this  question  at  the  recent  meeting 
of  the  Ontario  Library  Association.  Good  work  along 
these  lines  can  be  accomplished' by  teachers  in  the 
schools;  by  the  various  literary  organizations,  and  by 
the  young  people's  societies  in  the  churches.  In  this 
direction  most  effective  influence  can  be  brought  to 
bear  by  the  local  booksellers.  They  should  be  among 
the  most  active  men  in  the  community  in  general 
welfare  work  and  some  of  them  are.  but  others  are 
lax. 

The  bookstores  themselves  should  be  especially 
active  agencies  in  the  fostering  of  continually  in- 
creasing devotion  to  the  encouragement  of  Canadian 
literature.    . 

We  do  not  for  a  minute  mean  to  insinuate  that 
this  should  be  done  in  any  narrow  sense.  The  mind 
of  Young  Canada  should  be  trained  to  give  attention 
to  all  that  is  great  in  the  literature  of  the  whole 
world.  That  will  develop  a  broad-mindedness  that 
will  make  better  Canadians  and  consequently  a 
greater  Canada.  But  special  care  must  be  observed 
to  see  that  Canadian  writers,  get  the  attention  and 
support  that  is  due  them  on  the  part  of  Canadian 
readers.  The  familiar  slogan:  "Canada  First."  may 
be  beneficially  applied  in  this  connection. 


CHARLES   ROBERTS, 

Who     makes     Montreal     his     headquarters     as     representative     of 

Lippincott's   of  Philadelphia,   is   r resident  of  the  Dominion 

Commercial    Travelers'    Mutual    Benefit    Society. 


Monthly  Record  of  New  Books 

PUBLISHED  BY  FIRMS  ESTABLISHED  IN  CANADA. 


With  a  view  to  saving  valuable  space 
and    at    the    same    time    preserving'    the 
.alphabetical   arrangement   of  book  titles 
so    essential    for    ready   reference,    num- 
bers  arc   used   to  indicate  the  respective 
publishers'  names.    The  following-  are  the 
numbers  use1,  and  the  respective  publish- 
ing firms  to  which  they  refer: 
"  1. — William  Briggs. 
'    2.— Cassell  &  Co. 

3.— The  Copp,  Ch*rk  Co. 
4.— J.  M.  Dent  &  Sons. 
5.— S.  B.   Gundy. 
6. — Hodder  &  Stoughton,  Limited. 
7. — Thomas  Langton. 
8.— The  Maemillan  Co. 
9.— McClelland,- Goodehild  &  Stewart. 
10— McLeod  &  Allen. 
11.— Musson  Book  Co. 
12.— Thos.. Nelson  &  Sons. 
Fiction. 
John,  The  Fool.       By     Charles     Tenney 

Jackson.   (10)  Cloth,  $1.25. 
Little  Sir  Galahad.      By    Phoebe    Gray. 

(1(1)  Cloth,  $1.35. 
Mystery  of  Enid  Belairs,  The-    By  David 

Whitelaw.     (6)   Cloth,  $1.25. 
Nicholas  Simon.     By  D.  P.  MacDonald. 
(6)   Cloth,  $1.25.  ' 


Seven  Darlings,  The.       By     Gouverneur 

Morris.      (10)    Cloth,  $1.35. 

Shorty  McCabe  on  the  Job.  By  Sewell 
Ford.      (10)   Cloth,  $1.25. 

Who  Goes  There.  By  Robert  W.  Cham- 
bers.    (10)  Cloth,  $1.25. 

Young  Earnest.  By  Gilbert  Carman.  (8) 
$1.25. 

Non-Fiction. 

Anglo-German  Problem,  The.  By 
Charles  Sarolea.  (3)  War  Book. 
Paper,  50c. 

Berlin  Court  Under  William  IT.,  The. 
Count  Axel  Von  Schwering-.  (2)  His- 
tory.  $4. 

Christians'  War  Book,  The.  By  Man- 
Murray.     (6)  Cloth,  75c. 

German  Culture.  Bv  Prof.  Lodge,  etc. 
War  Book.     (3)  Cloth,  $1.25. 

Highways  and  Byways  of  California.  By 
Clifton  Johnson.      (8)   $1.50. 

India:  Its  Life  and  Thought.  By  John 
P.  Jones.     (S)  $1.50. 

Modern  Horse  Management.  By  Lieut. 
R.  S.  Timmis.  (2)  Cloth.  $4. 

Rada.  Bv  Alfred  Noyes.  Poetry.  (3) 
Cloth,  $1.25. 

Reminiscences  and  Letters  of  Sir  Robert 
40 


Ball.      Edited    by    W.    Valentine    Ball. 

(2)    Cloth,  $4. 

Fiction. 
Chalk   Line,    The.      Anne    Warwick.    (5) 

Cloth,  $1.25. 
A  Drop  in  Infinity.     By  Gerald  Grogan. 

(5).     Cloth.  $1.25. 
An  Emperor  in  the  Dock.       By   W.  D. 

Vere.     (5)  Cloth.  $1.25. 
First  Cousin  to  a  Dream.  Cyril  Hareourt, 

(5)   Cloth,  $1.25. 
Keeper  of  the  Door,  The.     By  Ethel  M. 

Dell.     (5)   Cloth,  $1.25. 
Lost    Sheep.      Vere    Short.       (5)    Cloth. 

$1.25. 
Man  of  Iron,  The.     By  Richard  Dehan. 

(5)   Cloth,  $1.25. 
Shifting  Sands.    By  Alice  Birkhead.  (5) 

Cloth,   $1.25. 
Snare,  The.    By  George  Vane.  (5)  Cloth, 

$1.25. 
Under  the  Tricolor.       By  Pierre  Mille. 

(5)  Cloth,  $1.25. 

Non   Fiction. 
And  That  Reminds  Me.  By  Stanley  Cax- 

son.    (5)    Cloth.   $3.50. 
Sva.     By  Bindwood.  (5)  Cloth.  $2.50. 
What  Is  Christian  Science?    By  Wilby. 

(5)   Cloth,  75c. 


BOOKSELLER      AND      STATIONER 


K^/KW/V//////////^^^^ 


A  PARTING  GIFT 

To  a  Soldier 

Nothing  more  acceptable  than  a  book — 
a  little  book,  easy  to  pack,  light  to 
carry,  and  convenient  to  read.  The  best 
of  all  is  Nelson's 

New  Century  Library — Why? 

1 — Because  it  includes  authors  of  whom  a  man  never 
tires — Shakespeare,  Burns,  Lytton,  Trollope, 
and  the  immortal  trio — Dickens,  Thackeray 
and  Scott. 

2 — Because  the  thin  India  paper  gives  a  maximum 
amount  of  reading  tor  a  minimum  amount  of 
space  and   weight. 

3 — The  print,  illustrations  and  limp  leather  binding 
are  Nelson's. 

Price  85  cents  postpaid  any  volume. 

THOMAS  NELSON  &  SONS     -    TORONTO 

ESTABLISHED   1798 


y//////////////W///y^^^^^ 


For  Reaching 
The  European  Market 

Canadian    Manufacturers   should 
advertise     their    productions     in 

Games  and  Toys 

THE  LEADING  TRADE  JOURNAL 


Circulates  throughout  the  whole 
of    Europe    and    the     Colonies. 

Subscription,  5/-    per  annum,  post  free. 
Advertising  rates  on  application. 

Publishers:— 

The  International  Trades  Press 

LIMITED 

Sicilian  House,  Southampton  Row, 
London,  W.C. 


The  Season's  Leaders 

Best  selling  book  in  April 

The  Man  of  Iron 

By  Richard  Dehan, 

Author  of  "The  Dop  Doctor." 

Cloth,  $1.25. 

An  English  Hero. 

A  French  Heroine. 

A  Romance  of  1870  and  Bismarck. 


Third  best  selling  book  in  "April 

The  Keeper  of 
the  Door 


By  Ethel  M.  Dell, 

Author  of  "The  Way  of  an  Eagle" 

Cloth,  $1.25. 

The  advance  sales  of  this  hook  has 
been  greater  than  any  previous 
volume  by  Miss  Dell. 


Novels  by  the  Canadian  Humorist, 

Professor 
Stephen  Leacock 

Arcadian    Adventures    with    the 
Idle  Rich  -    $1.25 

Sunshine    Sketches    of    a    Little 
Town     - 1.25 

Behind  the  Beyond       -  1.25 

S.  B.  Gundy     -     Toronto 

Publisher  in  Canada  for  Humphrey  Milford. 


41 


BOOKSELLER     AND     STATIONER 


MUSIC  COPYRIGHTS. 

Mon  Soidat.  Chansonnette  Marche. 
Paroles  de  R.  Brisson.  Musique  de 
Louis,  Payette.  Louis  Payette,  Mont- 
real, Que. 

In'Roseland.  Dance.  By  H.  R.  Ressler. 
(Musique.)  J.  E.  Belair,  Montreal, 
Que. 

Campaign  Chanties.  A  Collection  of 
Electioneering  Songs  for  British  Col- 
ombia Liberals.  By  Arthur  Perceval 
(Temporary  Copyright).  Alfred  Per- 
ceval Graves,  jun.,  Vancouver,  British 
( olurnbia. 

A  Canadian  Volunteer.  Patriotic  March 
Song.  Words  and  music  by  Susie 
Irene  Pizer.  Susie  Irene  Pizer,  To- 
ronto. 

The  Sons  of  Old  John  Bull.  Patriotic 
March  Song.  Words  and  music  by 
William  P.  Booth.  William  P.  Rooth, 
Toronto,  Ont-. 

My  Big  Little  Soldier  Boy.  Words  by 
Wilbur  D.  Nesbit.  Music  by  Mabelle 
(  arolyn  Church.  The  Whitney- 
Warner  Publishing  Company,  New 
York,  N.Y. 

Kentucky  Home.  Words  by  Coleman 
Goetz.  Music  by  Walter  Donaldson. 
Waterson,  Berlin  &  Snyder  Companv, 
New  York,  N.Y. 

I'm  Going  to  Go  Back  to  My  Home 
Town.  Words  by  Billy  Lynott.  Music 
by  Nat  Osborne.  Waterson,  Berlin  & 
Snyder  Company,  New  York,  N.Y. 

Sunnyland  Waltzes.  By  E.  M.  Rosner. 
(  Music.)  Jerome  H.  Remick  &  Com- 
pany, New  York,  N.Y. 

When  Our  Mothers  Rule  the  World. 
Words  by  Alfred  Bryan.  Music  by 
•  lack  Wells.  Jerome  •  H.  Remick  & 
Company,  New  York,  N.Y. 

Flowers  of  Yesterday.  Words  by  Ernie 
Hughes.     Music  by  Carl  J.  Monahan. 

'  Jerome  H.  Remick  &  Company,  New 
York,  N.Y. 

Dreamy  Eyes.  Words  and  music  by 
Anita  Owen.  Jerome  H.  Remick  & 
Company,  New  York,  N.Y. 

If  You  Ever  Come  Down  to  Virginia 
There'll  Be  Nothing  Too  Good  for 
You.  Words  by  A.  Seymour  Brown. 
Music  by  Albert  Gumble.  Jerome  H. 
Remick  &  Company,  New  York,  N.Y. 

Dandelion.  Words  and  music  by  Fleta 
Jan  Brown.  Jerome  H.  Remick  & 
Company,  New  York,  N.Y. 

Pictures  of  Memory.  Song.  Words  by 
Ralph  R.  Tooley.  Music  by  W.  G. 
Butt.     Ralph  R.  Tooley,  Oshawa,  Ont. 

Babe.  Song.  Words  and  music  by 
Harold  A.  Clack.  Harold  A.  Clack, 
Strathclair,  Manitoba. 

Boys  from  Canada.  Patriotic  song. 
Words  and  music  by  Alta-Lind  Cook. 
Alta-Lind   Cook,  Meaford,  Ont. 

The  Empire's  Sons  Reply  to  Britannia's 
Call  to  Arms.  Words  and  music  by 
Fred  G.  Finch.  Fred  G.  Finch,  To- 
ronto, Ont. 


We  Will  Fight  for  Our  Flag  Forever. 
Words  by  J.  A.  Bell.  Music  by  T.  M. 
Aver.    James  A.  Bell,  Paris,  Ont. 

Dead  Mountain  Flowers.  Words  by 
Lord  Tennyson.  Music  by  David  Dick 
Slater.  The  Frederick  Harris  Com- 
pany, Toronto,  Ont. 

Twilight  of  Love.  Words  by  Jean  C. 
Havez.  Music  by  Herman  Paley. 
Jerome  H.  Remick  &  Co.,  New  York, 
N.Y. 

Alabama  Jubilee.  Words  by  Jack  Yel- 
len.  Music  by  George  L.  Cobb. 
Jerome  H.  Remick  &  Co.,  New  York, 
N.Y. 

I'm  On  My  Way  to  Dublin  Bay.  Words 
and  music  by  Stanley  Murphy.  Jerome 
R.  Remick  &  Co.,  New  York/ N.Y. 

Ever  Thine.  By  Harry  P.  Guy.  (Hesi- 
tation Waltz.)  Jerome  H.  Remick  & 
Co.,  New  York,  N.Y. 

Let  the. Words  of  My  Mouth.  (Sentence.) 
By  John  Edwardson.  (Music.)  Anglo- 
Canadian  Music  Publishers'  Associa- 
tion, Limited,  London,  England. 

The  Call  to  Arms.  Words  by  Laura  E. 
McCully.  Music  by  Marie  Tasse.  Mrs. 
Emmanuel   Tasse,  Ottawa,  Ont. 

Mizpah.  Soldiers'  Marching  Song. 
Words  by  Mrs.  George  Williams. 
Music  by  Mrs.  A.  E.  J.  McCreary. 
A.  E.  J.  McCreary,  Montreal,  Que. 

The  Garden  Here  Below.  Words  by 
Mrs.  Geo.  W.  Loree.  Music  by  Vivian 
Brooks.  Mrs.  Geo.  W.  Loree,  Rock- 
wood,  Ont. 

Good-Bye  Lad  (Your  Country  Wants 
You).  Words  and  music  by  John 
Stuart.    John  Stewart,  Hamilton,  Ont. 

March,  Loyal  Canadians.  Words  by  D. 
H.  Waterbury.  Music  by  W.  W. 
Swornsbourne.  W.  W.  Swornsbourne, 
St.   John,  New  Brunswick. 

When  the  Ocean  Shall  Cease  to  Roll. 
Words  and  music  by  A.  Leon  Hatzan. 
Arranged  by  F.  E.  Bentley.  Empire 
Music  and  Travel  Club,  Limited,  To- 
ronto, Ont. 

Soldiers  of  Canada.  Words  and  music 
by  Mrs.  Verne  M.  Whitman.  Mrs. 
Mollie  Wren  Whitman,  St.  Andrews, 
New  Brunswick. 

Hee-Haw.  Fox-Trot.  By  Pete  Wend- 
ling  and  Milton  Ager.  (Music.) 
Waterson,  Berlin  '&  Snyder  Company, 
New  York,  N.Y. 

The  Boys  in  Khaki.  Patriotic  Song. 
Words  and  music  by  Louise  Rawlings. 
Louise  Rawlings,  Forest,  Ont. 

Lay  Thy  Hand  Upon  Me.  Hymn- 
Anthem.  By  Franklyn  Bontemps. 
(Words  and  music.)  The  Anglo-Can- 
adian Music  Publishers'  Association, 
Limited,  London,  England. 

Meet  Me  in  Rosy  Roseland.  Sunshine 
Song.  Words  and  music  by  Frederick 
L.  Plant.  Empire  Music  and  Travel 
Club,  Limited,  Toronto,  Ont. 

We  are  Colonials.  The  Patriotic  Song 
of  Canada.     Words  by  Frank  Gordon. 

42 


Music  by  Ted  Neun.    Frank  Gordon  & 
Ted  Neun,  Toronto,  Ont. 
Forward  the  Union  Jack.     Words  by  J. 

A.  Hendry.  Music  by  C.  A.  Yates. 
J.  A.  Hendry  and  C.  A.  Yates,  Min- 
neapolis, Minnesota. 

Song  of  the  Saskatchewan.  Words  and 
Music  by  Edna  Price  Phillips.  Edna 
Price  Phillips,  Edmonton,  Alberta. 

Bow  Valley.  Words  and  music  by 
Edna  Price  Phillips.  Edna  Price 
Phillips,    Edmonton,    Alberta. 

Gallant  51st.      Words  by  Sergt.  Horace 

B.  Gibbs.  Music  by  Mrs.  A.  C.  de  L. 
Harwood.  M.  C.  de  Lotbiniere  Har- 
wood,  Edmonton,  Alberta. 

King  Bee  Tango.  By  F.  H.  Losey. 
(Music.)  Vandersloot  Miusic  Publish- 
ing Company,  Williamsport,  Pennsyl- 
vania. 

Hearts  of  Promise.  Waltzes.  By  Carl 
Loveland.  (Music.)  Vandersloot 
Music  Publishing  Company,  Wil- 
liamsport, Pennslyvania. 

L.  I.  Rag.  Words  and  Music  by  Mel- 
ville Piatt.  (Music.)  Melville  Piatt, 
London,  Ont. 

Knitting  Socks  for  Daddy's  Men.  Words 
and  Music  by  Jean  Munro  Mulloy. 
(Music.)  J.  M.  Mulloy,  Kingston, 
Ont. 

You're  Up  a  Tree,  Old  Bird;  You're  Up 
a  Tree.  Words  and  Music  by  Harry 
Taylor'  Lee  Grove  &  Harry  Taylor, 
Toronto,  Ont. 

A  Mid-Summer  Night's  Dream.  Words 
by  Joe  Young.  Music  by  Bert  Grant. 
Waterson,  Berlin  &  Snyder  Company, 
New  York,  N.Y. 

The  Standard  of  Britain.  Words  by 
Chas.  Calvert.  Music  by  M.  E.  Cal- 
vert. Charles  Calvert,  Saint  John, 
New  Brunswick. 

Interim  Copyrights. 
Mary  Dear.      A  War  Song  of  the  Can- 
adians.     In    A    Major.      Words    and 
Music  by  T.  B.  Richardson.     Thomas 
Bedford  Richardson,  Toronto,  Ont. 


Among  the  Rescued. 
Abner  G.  Mitchell,  who  was  clerk  in 
the  Anglo-Canadian  Music  Publishing 
Association,  and  lives  at  135  Macdonald 
avenue,  Toronto,  was  among  those  res- 
cued from  the  ill-fated  Lusitania.  He 
was  on  a  business  trip  for  his  firm. 


A  new  edition  of  Edmund  S.  Meany's 
"Vancouver's  Discovery  of  Paget 
Sound."  which  has  been  out  of  print 
for  some  little  time,  will  be  issued  in 
April,  a  fact  which  will  be  gratifying  to 
all  students  of  history  as  well  as  to  those 
who  are  interested  in  vigorous  narratives 
of  exploration  and  adventure.  The  vol- 
ume is  to  be  attractivelv  illustrated. 


BOOKSELLER      AND      STATIONER- 


TOY  PROFIT 


There  is  good  profit  in  a  line  of  Toys — besides, 
it  attracts  the  family  trade  and  that  is  the  kind 
that  pays. 

Successful  toymen  keep  posted  on  trade  hap- 
penings, new  articles,  new  ideas  of  salesmanship 
and   window   dressing,   where   to   buy   stock,   etc. 


a 


PLAYTHINGS" 


each  month  has  all  the  news  of  the  toy  trade. 
Subscription  price  ONE  DOLLAK  AND  FIFTY 
CENTS  a  year  postpaid. 

Subscribe  now  and  join  those  who  are  keeping 
up-to-date  and  in  the  swim. 

A  sample  copy  free  if  requested. 

McCREADY  PUBLISHING  CO.,  ""IOTAS'"1 


Hold    the   line 


<A«0fef«rv«.) 


London  (Eng.) 
Export  Agency, 
8  St.  Bride  St., 
LONDON,  E.C. 


Here's  the  line  to  hold — 
John  Heilh's  Telephone 
.  en.  You  will  not  hold  it 
Ion?  because  ic  sells  so 
quickly.  There's  quality 
about  it.  It  writes 
smoothly,  never  corrodes, 
and  lasts  iong.  Get  con- 
nected with  the  Telephone 
Pen  for  quick  salee. 

Supplied  by  (fZt 
the.  leading 
wholesale  houses 
n    Toronto   and 

Montreal. 


THE  NATIONAL  LINE 

Loose-Leaf 
Goods 

THE  NATIONAL  Loose- 
Leaf  Line  now  covers 
every  practical  require- 
ment for  goods  of  this 
nature.  The  new  Catalog 
describes,  illustrates  and 
prices  the  many  different 
devices. 

Goods  are  not  only  priced 
singly,  but  in  complete 
outfits.  There  are  also 
tables  and  prices  on  spe- 
cial sizes  and  illustrations 
of    various    sheet    rulings. 

EVERY  dealer  in  Loose-Leaf  Equipment  should 
have  a  copy  of  this  Catalog;  together  with  a  Port- 
folio made  up  of  actual  sheets  supplied  with  the 
National  Loose-Leaf  Line. 

SEND  FOR  THEM. 

NATIONAL    BLANK    BOOK    CO. 


♦ 


HOLYOKE,  MASS.,  U.S.A. 


GREY 

HIS  LIFE  STORY 

Sir  Edward  Grey  is,  ami  always  has  been,  somewhat  of 
an  enigma  to  the  general  public,  for,  in  spite  of  his 
exalted  position,  less  is  known  of  the  man  himself  than 
of  any  other  prominent  personage. 

This  will  ensure  keen  demand  for  this  important  book. 

An  interesting  and  informative  biography  of  the  man 
as  sportsman  and  as  statesman,  by  one  who  writes  from 
an  intimate  knowledge  of  his  subject. 

"SIR  EDWARD  GREY,  K.G.,  THE  MAN 
AND  HIS  WORK" 

The  only  life  story  of  the  Secretary  of  State,  for  Foreign 
Affairs  Ever  Published.       Crown  8vo,  Cloth  75c. 
Plate  Sunk  Photogravure  Portrait  Frontispiece. 
BOOK  YOUR  ORDER  AT  ONCE 

IMPORTANT  ANNOUNCEMENTS  OF 
FORTHCOMING  BOOKS 

SHILLING  BOOKS 

The  Evolution  of  Katharine,  by  E.  Temple  Thurston. 
The  Price  of  Admiralty,  by  Mrs.  Belloc  Lowndes. 
Hilda  Strafford,  by  Beatrice  Harrenden. 
The  Master  of  Craft,  by  W.  W.  Jacobs. 
Ailsa  Paige,  by  K.  W.  Chambers. 
The  Principal  Girl,  by  J.  C.  Snaith. 

FORTHCOMING  SIXPENNIES 

April — The  House  Opposite.  "Rita"  ;  The  Sleeper  Awakes,  H.  G. 
Wells;  May — The  Mating  of  Lydia,  Mrs.  Humphry  Ward:  The 
German  Spy,  Wm.  Le  Queux ;  July — The  Green  Mouse,  R.,  W. 
Chambers;  Good  of  the  Gods,  H.  G.  Wells;  August — The  Gates 
of  Silence,  Meta  Simmins;  Adventures  of  a  Modest  Man,  R. 
W.  Chambers;  September — Above  All  Things,  E.  A.  Rowlands; 
The  Woman's  Law,  Maravene  Thompson ;  October— "813,"  M. 
Le  Blanc;  November — House  of  Whispers,  Wm.,  Le  Queux. 

FORTHCOMING  SEVENPENNIES 

April — Stories  From  a  Doctor's  Diary,  L.  T.  Meade;  The 
Woman  Pays,  Sidney  Warwick;  May — Sunk  Island,  J.  B. 
Harris-Bnrland  :  Garden  of  Resurrection,  E.  Temple  Thurston; 
June— Hurricane  Island,  H.  B.  .Marriott  Watson;  The  Beloved 
Enemy,  E.  M.  Albanesi.  July — Hushed  Up,  Wm.  Le  Queux; 
Smithy,  Edgar  Wallace:  August— A  Shadowed  Happiness,  E.  A. 
Rowlands;  The  Tracer  of  Lost  Persons.  R.  W.  Chambers; 
September — The  Nun,  Rene  Bazin;  The  Lost  Million.  Wm. 
Le  Queux;  October— A  Son  of  the  Sun.  Jack  London;  Confes- 
sions of  Arsene,  Maurice  Le  Blanc;  November — When  t lie  Red 
Gods   Call,   Beatrice   Grimshaw. 

ORDER  THESE  WAR  BOOKS 


Navy    and    Army. 

Illustrated. 
Vol.    I— Nos.   1   to   10. 
Picturing  the  Progress  of  the 
War. 

Portraits  of  Notables.  Articles 
by   Experts. 

The    Standard    History    of 

the   War. 

<  iflicial  Despatches  of  General 

French    and    Staff..     Vol.    L— 

The  War  up   to  the  Battle  of 

the  Aisne.  Vols.  1  and  2  ready. 

"The     War     of     The     Nations.' 

By  William  Le  Queux. 

Vol.    I. 

Best       and       most       authentic 

History  of  the  War. 

Profusely    Illustrated. 


Heroes     All. 
Gallant  Deeds  of  the  War. 

By    Edgar   Wallace. 
Stirring      Stories      of     Heroic' 
I  leeds. 
A  Great  Book  for  Boys. 

"Britain's  Great  Men." 

KITCHENER. 

ROBERTS. 

ERENCH. 

Vivid  Life  Stories. 
Numerous   Photographs. 

The   Rally  of  The  Empire. 

The  Fighting  Forces  of  Can- 
ada. Australia.  India  and 
South    Africa. 

Profusely  Illustrated.  At- 
tractively  bound    in   cloth. 


"THE  CAPTAIN,"   Volume  21 

THE    IDEAL    ANNUAL    FOR    BOYS. 

Splendid  stories  by  Herbert  Strang,  Gunby  Hadath,  R.  S. 
Warren  Bell,  Harold  Avery.  Capt.  Hope  and  other  writers  of 
stirring  Tales  for  Juveniles.  Feature  Articles  about  Football, 
Model  Engines,  Photography.  Stamp  Collecting — a  wealth  of 
matters   about    which    Boys   want  to    know. 

Publishers:  GEORGE  NEWNES,  LIMITED 

CANADIAN  REPRESENTATIVE  : 

T.  S.  SINNOTT,  93  CHURCH  STREET,  TORONTO,  ONT. 


43 


New  Goods  Described  and  Illustrated 


Interesting  novelties,  introduced  by 
the  Enterprise  Scientific  Novelty  Co., 
of  London,  England,  include  a  musi- 
cal organ  rendering  two  separate  peals 
of  bells  by  turning  the  handle  to  the  left 
for  one  peal  and  to  the  right  for  another. 
Another  is  called  the  Empire  Musical 
Lawn  Roller,  made  in  several  sizes. 

Emphasis  is  laid  on  the  fact  that  these 
and  the  other  novelties  made  by  this 
house  are  of  British  manufacture,  and 
in  this  connection  it  is  interesting  to  re- 
produce the  following  paragraphs,  being 
a  few  reasons  why  the  British  worker 
should  receive  a  share  of  the  patriotic 
support  so  loyally  accorded  to  Tommy 
Atkins  abroad: — 

It  is  the  British  worker  who  has  pro- 
duced the  wealth  which  has  built  our 
vast  Empire,  by  his  persistent  and  dog- 
ged    perseverance,    to    the    position    of 


against  Tommy  Atkins  and  your  own 
country's   interests. 

The  present  disastrous  crisis  is  one  re- 
sult of  the  apathy  shown  in  the  past  to 
British  manufactured  goods.  As  a  na- 
tion we  are  delightfully  obliging  and  ac- 
commodating. Having  given  our  enemies 
our  trade  (home  and  colonial)  a  wel- 
come to  our  shores  as  citizens,  we  pro- 
ceed to  assist  our  own  countrymen  we 
have  replaced  to  leave  the  country  by 
State  emigration  or  starve;  we  have  yet 
the  country  and  throne  intact,  but  these 
are  now  desired.     Shall  we  oblige  them? 

It  is  the  British  worker  who  has  to 
pay  by  direct  taxation  the  expenses  ne- 
cessary to  carry  on  the  war  for  your 
trade  interests  and  the  country's  pro- 
tection. 

By  supporting  British  industries  you 
strengthen  vour  own  Government.    Give 


eminence  England  now  holds  amongst 
-the  nations  of  the  world. 

It  is  from  the  ranks  of  the  British 
workers  that  you  have  procured  that 
splendid  fighting  material  never  recog- 
nizing defeat,  who  always  pull  you 
through,  viz.:  the  British  Army,  Navy 
Auxiliary  and  Colonial  Forces. 

In  times  of  crisis  you  will  accept  no 
substitute  by  way  of  mercenaries  for 
your  Tommy  Atkins;  "Made  Abroad" 
does  not  answer  here  at  this  particular 
moment,  and  yet  by  buying  foreign 
manufacture  you  are  supporting  the  for- 
eign worker  and  his  government,  help- 
ing   to    pay    his    war  .  bills    in    fighting 


the   British    worker   your   loyal    support 
and  maintain  the  Empire. 

A  Mucilage  Applier. 

A  refillable  mucilage  applier  has  been 
introduced  to  the  trade  by  the  Seng- 
busch  Self-Closing  Inkstand  Co.,  of  Mil- 
waukee, made  of  genuine  hard  rubber 
polished.  It  is  5  in.  long,  1  in.  wide  and 
%  in.  thick.  The  projecting  shoulders 
on  both  sides  at  each  end  serve  to  keep 
it  off  the  paper  if  it  happens  to  be  laid 
down  carelessly  on  an  inkyr  or  sticky  sur- 
face. The  tongue  is  made  of  soft  rub- 
ber, which  bends  back  as  it  is  pressed 
against   the   paper.        This   uncovers   an 

44 


opening  in  the  hard  rubber  underneath, 
and  allows  the  mucilage  to  flow  down  so 
that  the  tongue  spreads  it  evenly  over 
the  surface.  The  instant  the  tongue 
leaves  the  paper,  it  springs  back  into 
place  and  stays  there,  stopping  the  flow 
and  sealing  the  opening. 

It  is  refillable  by  pouring  in  any  kind 
of  mucilage  through  the  opening  where 
the  cap  fits  in,  but  by  using  collapsible 


tubes  of  best  quality  mucilage  that  is 
supplied  with  the  device,  the  refilling  is 
done  in  a  moment  without  the  possi- 
bility of  a  spill. 

Steel  Numbering  Machine. 

Cado  is  the  name  of  a  new  steel  num- 
bering machine  just  brought  out  by  the 
Cushman  &  Denison  Mfg.  Co.  of  New 
York. 

New  Drawing  Pencils. 

A  new  drawing  pencil  is  being  intro- 
duced by  Buntin,  Gillies  &  Co.  It  is  the 
Imperial,  made  with  rubber  tip,  in  H.B. 
grade,  and  in  various  degrees  without 
rubber  tip.  It  is  finished  in  purple 
polish  with  gold  lettering,  and  the  claim 
is  made  for  this  pencil  that  it  is  parti- 
cularly smooth  and  even  in  use. 
New  Indexed  Files. 

An  interesting  new  item  introduced 
by  W.  C.  Horn,  Bio.  &  Company  of  New 
York  is  the  "Nonpareil"  Docket  Filing 
Library  scrap-book.  This  book  contains 
expanding  pockets  on  each  page  in  which 
clippings,  etc..  may  be  temporarily  or 
permanently  filed  without  the  use  of 
paste,  gum  or  clips.  The  leaves  are  made 
of  strong  craft  paper  and  are  paged! 
Each  book  has  an  index  in  front  so  that 
the  contents  may  be  easilv  classified.  An- 
other new  item  is  the  Horn  Desk  File, 
intended  principally  for  commercial  use 
and  which  is  similar  in  many  respects 
to  the  scrap-book  referred  to  in  the  fore- 
going. As  this  book  is  indexed  with  linen 
tabs  one  letter  to  a  page,  the  file  affords 
an  easy  and  convenient  method  of  fil- 
ing data  to  which  frequent  reference  is 


BOOKSELLER     AND     STATIONER 


IF  YOU   LIKED   "DAVID  HARUM" 
YOU  WILL  LOVE 


HEPSEY  BURKE 


By   Frank   N    Westcott,   brother   of  the   author   of    "David   Harum"  —  as  good  as  that  book  if  not  better, 
is  the  verdict.         BUY  IT  FROM  YOUR  BOOKSELLER. 


Published  by  H.  K.  FLY  CO..  New  York 


Toronto,  THOMAS  LANGTON 


SHEET  MUSIC  AND 
MUSIC  BOOKS  OF 
THE  BETTER  CLASS 


We  are  sole  representatives  in  Can- 
ada of  the  leading  English  music 
publishers  and  carry  a  very  complete 
stock  of  standard  publications  for 
educational  and  general  use. 

NEW  SONGS,  PIANO  MUSIC, 
VIOLIN  and  ORGAN  MUSIC, 
ANTHEMS  and  CHORUSES  in 
great  variety.  Liberal  discounts  to 
the  trade. 

AN6L0-CANADIAN  MUSIC  PUBLISHERS 
ASSOCIATION,  Ltd. 

ASHDOWN'S  MUSIC  STORE 

144  Victoria  Street,  TORONTO 


The  Spell  of 
Flanders 

(Belgium) 

By  Edward  Neville  Vose. 

•The  story  of  a  twentieth- 
century  pilgrimage  in  a 
sixteenth-century  land  just 
before  the  outbreak  of  the 
great  war.  The  fact  that 
many  of  the  towns  described 
have  been  taken  and  retaken 
by  hostile  armies,  since  the 
writing  of  this  volume,  gives 
a  permanent  interest  to  Mr. 
Vose's  book.     Net,  $2.50. 

The  Page  Company 

PUBLISHERS 

53  Beacon  Street,  Boston,  Mass. 


PATRICIA 

By  Edith   Henrietta  Fowler 

(Hon.  Mrs.  ROBERT  HAMILTON) 
12mo.       400   page*,    $1.35   net. 

Readers  of  "For.  Richer 
for  Poorer'  and  "A  Corner 
of.  the  West,"  will  be  glad  to 
welcome  a  new  novel  by  Miss 
Edith  Henrietta  Fowler,  who 
has  now  returned  to  the  writ- 
ing of  fiction  after  complet- 
ing the  admirable  life  of  her 
late  father,  the  first  Viscount 
Wolverhampton. 

All  Booksellers. 


G.  P.  PUTNAM'S  SONS 
NEW  YORK  LONDON 


The  McKinley  Edition  of 
Ten-Cent  Music 

will  always  hold  first  place  as  an  Edition  of 
Standard,  Classic  and  Teaching  Music. 

An  established  demand  for  this  line  of 
music  exists  throughout  the  United  States 
and  Canada.  It  meets  the  requirements  of 
the  Teacher,  Student  and  the  Accomplished 
Musician. 

It  has  proved  itself,  to  thousands  of 
dealers,  to  be  the  best  foundation  for  a 
sheet  music  department. 

Every  copy  of  The  McKinley  Edition  sold 
means  a  profit  of  over  200%  to  the  dealer. 

The  McKinley  Edition  (Revised  for  our 
Canadian  Trade)  conforms  in  every  detail 
with   Canadian  copyright  laws. 

A  gxeat  advantage  to  the  merchant  as  a 
"Trade  Bringer"  is  the  catalogues  bearing 
the  dealers'  imprint  which  are  supplied  with 
both  of  these  Editions.  These  catalogues 
will  attract  more  customers  to  your  store 
than  any  other  medium  you  could  employ. 

Write  us  for  Samples  and 
Particulars  to-day. 

McKINLEY  MUSIC  COMPANY 

The  Largest  "Exclusively  Sheet  Music  House" 

in  the  World. 

CHICAGO:     1501-15    EAST    FIFTY-FIFTH    STREET 


THE  BRITISH  HOUSE  I 
REPRESENT 


May  I  book  your 
order  ? 

— Carrie  Bonum. 

The  Caribonum  Com- 
pany have  the  largest 
factory  in  Europe,  de- 
voted exclusively  to  the 
manufacture  of  Carbon 
Paper  and  Typewriter 
Ribbons,  and  make  the 
greatest  variety  of  Car- 
bon Papers  in  the 
world. 


Write  to-day  for  catalogue,  samples  and  terms. 

The  Caribonum  Co.,  Limited 

54  Wellington  Street  East,  Toronto,  Ontario 


45 


//////////////////////////////////////////////////////////////////////////////////////////////////^ 


BOOKSELLER      AND      STATIONER 


necessary.  Still  another 
item  in  the  series  is  the 
pocket, file  for  filing  clip- 
pings, booklets,  advertise- 
ments, illustrations,  photo- 
graphs, films  or  pamphlets. 
The  material  can  he  filed 
carefully  and  properly  clas- 
sified by  means  of  the  in- 
dex  in    front    of   the   file. 


A  Creditable  Calendar. 
A  recently  introduced  calendar,  which 
is  a  novelty  and  at  the  same  time  an  in- 
novation that  is  of  high  practical  value 
to  business  men,  is  the  calendar  illus- 
trated here  which  is  called  the  "Up-to- 
date,"  manufactured  in  New  York  by 
the  Ideal  Specialties  Corporation.  The 
rules  seen  in  the  illustration  are  in  red 
on  the  calendar,  and  as  each  sheet  is 
torn  off,  this  red  line  advances,  cancel- 
ing past  dates.  This  calendar  is  made  in 
two  sizes,  5  x  8l2  inches  and  3^2  x  °" 
inches,  and  made  in  "leatherette," 
genuine  leather,  quartered  oak,  solid  ma- 
hogany and  brass  cases. 

The  "Charlie  Chaplin"  Doll. 


A  newcomer  is 
the  "  Charlie 
Chaplin"  doll, 
which  is  a  pro- 
duction of  the 
Louis  Amberg  & 
Son.  o  f  N  e  w 
York,  in  eo-oper- 
tion  with  the  Es- 
sanay  Film  Co. 
Charlie  Chaplin 
should  prove  as 
popular  in  the 
toy  world  as  he 
is  with  the  pa- 
trons ol'  i  he  mov- 
ies. 


"MADE  IN  CANADA." 

The  recent  tariff  changes,  together 
with  the  shutting-out  of  German  sources 
of  supply,  have  had  the  effect .  of  pro- 
moting the  Canadian  manufacture  of 
certain  lines  of  goods  sold  by  stationers. 
Among  these  items  are  numeral  frames 
and  cribbage  boards,  and  Bookseller  and 
Stationer  has  been  shown  the  most 
creditable  productions  of  these  now 
coming  from  the  plant  of  the  Copp, 
Clark  Co.  The  numeral  frame  is  the 
regulation  144  ball  model  in  general  use 
in  Canadian  schools  and  a  not-to-be- 
despised,  additional  field  for  selling  these 
is  among  the  Chinese.  John  Chinaman 
sticks  tenaciouslv  to  this  method  of  tot- 


ing up  his  calculations  for  the  washee- 
washee  bills,  not  to  mention  his  fan-tan 
winnings  and  losses,  and  constant  use 
naturally  wears  them  out.  The  new 
Canadian-made  frames,  however,  will 
last  longer,  because  they  are  more 
strongly  made  than  the  German-made 
frames,  which  have  heretofore  domin- 
ated the  market. 

The  same  is  true  of  this  firm's  crib- 
bage boards  which,  instead  of  being 
simply  veneered,  are  made  of  one  solid 
piece  of  wood,  with  the  additional  ad- 
vantages that  there  is  a  receptacle  for 
the  pins  in  the  end  of  the  board  held  in 
place  by  an  easily  removable  piece  of 
metal,  and  the  holes  are  larger,  over- 
coming a  constant  source  of  annoyance 
in  the  case  of  the  German-made  boards, 
in  which  the  holes  were  frequently  too 
small. 

m 

LISTS  RECEIVED. 

from  the  Nathan  Novelty  Mfg  Co.,  of 
90  Reade  Street,  New  York,  comes  an 
illustrated  catalogue  of  sporting  spe- 
cialties. Among  the  articles  dealt  with 
are  racquet  covers  for  tennis  racquets, 
made  of  cloth  and  of  rubber;  fishing- 
tackle  books,  fishing  rod  covers  and 
many  other  specialties  in  the  way  of  re- 
quisites for  various  sports.  Consider- 
able attention  is  paid  to  Ford  car  spe- 
cialties, which  could  be  readily  handled 
in  the  sporting  goods  department. 

From  the  Art  Metal  Construction 
Company,  of  Jamestown,  N.Y.,  comes  a 
catalogue  on  steel  filing  cabinets  and 
office  furniture.  The  booklet  is  replete 
with  illustrations,  showing  the  various 
constructions  of,  and  making  apparent 
the  advantages  to  be  gained  from,  the 
use  of  Art  Metal  goods.  Their  line  of 
filing  cabinets  is  very  extensive,  and  em- 
braces styles  and  models  for  almost 
every  possible  need.  Not  alone  are  these 
filing  cabinets  guaranteed  fireproof,  but 
they  are  equipped  with  many  recently 
patented  devices  which  facilitate  their 
handling.  The  drawers  run  on  roller 
bearings,  thus  eliminating  any  possi- 
bility of  "sticking." 

To  enumerate  each  of  the  many  ar- 
ticles manufactured  by  the  Art  Metal 
Construction  Company  would  take  up 
too  much  space.  But  there  is  little  doubt 
that  the  large  varieties  in  the  way  of 
bond  boxes,  waste  baskets,  pantiles, 
46 


shelving  and  desks  will  be  of  great  in- 
terest to  the  stationer  who  caters  to  the 
high  grade  office. 


Novelties  in  Bags 

Polished  Pin   Seal  a  Favorite  —  Long 

Strap      for      Shoulder,      Sporting 

Fashion — A  Torpedo  Shape. 

THIS  is  a  year  of  crazes  and  fads, 
and  the  merchant  in  order  to  make 
money  has  to  cash  in  on  the  sale 
of  novelties  while  they  are  novelties. 
This  is  pretty  risky  business  and  it  takes 
very  close  following  of  the  game.  The 
buyer  who  keeps  in  close  touch  and  has 
the  right  article  while  it  is  new,  and 
sells  out  before  some  other  style  replaces 
the  one  that  is  going,  finds  that  his  profit 
account  makes  a  fat  showing  at  the  end 
of  the  year. 

Novelty  in  shape  is  the  life  of  the 
trade  in  hand-bags  this  season  and  the 
manufacturers  are  constantly  inventing 
new  shapes  and  each  shape  seems  to  be 
more  frivolous  than  the  last,  especially 
when  it  is  considered  that  the  hand-bag 
constitutes  my  lady's  pocket — the  only 
pocket  she  has — and  that  all  the  good 
money  women  are  said  to  spend  has  to 
be  carried  in  the  very  diminutive  hand- 
bags. Polished  pin  seal  is  the  favored 
leather  and  it  is  finished  in  as  supple  a 
manner  as  possible,  for  the  leather  is 
draped  and  shirred  just  as  though  it  were 
a  material  for  making  the  fashionable 
bag.  A  new  bag  that  appeared  recently 
lias  a  convex  shaped  frame  covered  with 
the  leather:  that  is,  the  front  frame  is 
covered,  while  the  back  is  of  highly  pol- 
ished nickel  or  gilt-finished  metal.  The 
bag  has  the  fashionable  flare  shape  and 
the  leather  is  shirred  into  the  frame.  The 
nob,  which  is  a  feature  of  the  new  bags. 
is  made  of  a  mock  jewel.  This  bag  is 
lined  with  silk  poplin,  and  there  is  an 
inner  frame  and  compartment  lined  with 
white  kid.  which  contains  a  mirror.  This 
bae  comes  in  tan,  grey,  green. 

Another  leather  bag  novelty  has  a 
group  of  pleats  running  from  the  frame 
to  the  bottom  of  the  baa  and  these 
pleats  are  drawn  together  by  means  of  a 
buttoned  strap. 

A  new  taffeta  bag  is  torpedo  shape 
and  the  taffeta  is  shirred  into  the  bot- 
tom of  the  baa-,  and  again  over  a  cord 
half  way  up  the  bag,  leaving  a  puffing 
of  the  silk  which  conceals  the  frame:  a 
stitched  strap  of  taffeta  forms  the 
handle. 


Hamilton,  Ont. — J.  B.  Wells  who  has 
just  returned  after  several  months' 
absence  in  Seattle,  has  repurchased  the 
book  store  which  he  formerly  conduct- 
ed at  197  Kins  street,  east.  He  will  add 
a  circulating  library  to  the  store. 


BOOKSELLER     AND     STATIONER 


Weld  on  Roberts 

Rubber  Erasers 


The  superiority  of  the  WELDON  ROBERTS  RUBBER  ERASERS  is  the 
result  of  the  special  care  given  to  each  detail  in  their  manufacture. 

All  styles — to  meet  all  needs — of  Pencil,  Ink,  Typewriter  and  Brush  Erasers 
and  Cleaners. 


WELDON  ROBERTS 

on  Rubber  Erasers 

«  Ok  MARK  and  lha  GUARANTEE 

of  tkrjirif",/  qmihltj 


WELDON  ROBERTS   RUBBER  CO.  office  &  works  NEWARK,  N.J.  U.S.A. 


HINKS,  WELLS  &C°. 

BIRMINGHAM  ._-^ 


Registered 

Before  buying  a  fresh  stork  of  pens,  get  samples  and 
prices  of  the  famous 


a 


Rob  Roy"  Pen 


the  popular  and  quick-selling  pen. 
It  Is  made  of  fine  steel,  writes  easily  and  smoothly 
and  suits  almost  any  hand.  "Rob  Roy"  Pens  are 
made  in  one  of  the  best  equipped  factories  in  Bir- 
mingham, Eng. — the  home  of  the  pen-making 
industry. 

Manufactured  by  the  proprietors  : 

Hinks,  Wells  &  Co.,  Birmingham,  Eng. 


There  is  Big  Money 

Automatic  Card  Printing 

The  Automatic  prints  while  you  wait 
Business  and  Calling  Cards,  Tickets, 
Invitations  Announcements  &  many 
others.  Prints  100  per  minute,  6000 
per  hour.    Write  today  for  our  free  catalog  36. 

S.  B.  FEUERSTEIN  &  CO. 
542  W.  Jackson  Blvd..  CHICAGO 


and  Thanks 


1 000  Embossed  stickers  like 
the  cut  for  $1.00.  or  10c.  for  100. 

Originators   of    the   Embossed 
Courtesy  Correspondence  Seals 


i.GILMARTIN       54  BIBLE  HOUSE,  HEW  YORK,  N.Y. 


The  Ledger  that  Opens  Flat 

B.  &  P.  STEELBACK 
LEDGER 


allows  the  greatest  amount  of  ease  and  freedom  in 
use. 

Smoothly  the  steelback  expands  or  contracts.  Firm- 
ly it  grips  the  ledger  sheets — stays  locked — never 
works  loose. 

The  unsurpassed  quality  of  its  mechanism  finds  a 
fitting  counterpart  in  the  binding' — the  finest  Eng- 
lish pigskin  and  the  most  durable  corduroy. 

The  B.  &  P.  Steelback  renews  your  customer's  satis- 
faction in  his  purchase  every  day  it  is  in  use.  Write 
for  free  illustrated  catalogue  to-day  and  get  this 
popular,  dependable  line  in  your  store. 


Boorum  &  Pease  Loose  Leaf  Book  Co. 

Makers  of  "STANDARD"  LOOSE  LEAF  DEVICES 


>«IAIN   OFFICE:    Hudson    Ave.   and    Front    St.,   Brooklyn,   N.Y. 


FACTORIES:   Brooklyn,   N.Y. ;    St.   Louis,   Mo. 


SALESROOMS:   109-111  Leonard  St.,  New  York.    Republic  BIdg..  Chicago,   111.    210  Devonshire   St.,  Boston,  Mass.    4000  Laclede  Ave..   St.  Louis,  Mo 


47 


BOOKSELLER   AND   STATIONER 


We  are  pleased  to  announce  the  appointment  of  J.  G.  F.  ANSLEY,  408  Lumsden  Bldg., 

Toronto,  as  our  Canadian  representative 


ESTABLISHED   1849 


W.  C.  HORN,  BRO.  &  CO. 


Trade-Mark  "NONPAREIL" 


Manufacturers  of  Stationers'  Specialties 


541-547  Pearl  Street,  New  York 


CAMERA  ALBUMS 
AUTOGRAPH  ALBUMS 
POST  CARD  ALBUMS 
POSTER  STAMP  ALBUMS 
SCRAP  BOOKS 
INVOICE  BOOKS 
PRESCRIPTION   BOOKS 


LIBRARY  SCRAP  BOOKS 

With  Pockets  for  Filing 
GUMMED  STUB  FILES 
BINDERS:   SPRING   BACK 

AND  NEEDLE 
BILL  HOLDERS 


EXPENSE  BOOKS  (Spears') 
BACKGAMMON  BOARDS 
CHESS  AND  CHECKER  BOARDS 
ROYAL  IVORY 

TOILET  AND  MANICURE  SETS 
ETC.,  ETC. 


PATENTED, 


Actual 


Made  in 
two  sizes : 
large  size  5 
in.  high  by 
8V4  in.  long ; 
small  size, 
3Vi  inches 
high  by  6 
in.    long. 


UPTODATE  Calendar 


The  one  only  new  thing  in  the  world  of  calen- 
dars. The  only  practical  Desk  Calendar.  A  red 
line  mechanically  cancels  past  dates,  but  still 
shows  the  relation  to  the  days  past  and  to  come, 
to  the  present  indicated  date.  Can  be  used 
tiom  year  to  year.  It  finds  a  ready  sale  wher- 
ever displayed.  Made  in  "Leatherette,"  Genuine 
Leather,  Quartered  Oak,  Solid  Mahogany,  and 
Brush  Brass  cases. 

Write   for   price   list    and    particulars. 

IDEAL  SPECIALTIES  MANT'G  CORP. 

552  PEARL  STREET  NEW  YORK.  U.S.A. 


ARTISTS  MATERIALS 


We  carry  a  complete  line  of  Artists  Materials 
Agents  for  Winsor  &  Newton,  London,  Eng. 

A.RAMSAY  &SON   C° 

EST'D.   1842.    MONTREAL. 


rHYSICAL 

cvirps 


PHYSICAL 
CULTURE 


The 


Leading    Publication    of    its 
kind. 
Edited  by  John  Biennau. 
On   sale   the   21st  of  each  month 
from  your  News  Company.  Fully 
returnable    within    60    days.    Give 
it    a    display.      Call   your   custom- 
ers' attention  to  it  and  they  will 
not    want    to    be   without    it. 
Advertising    matter    furnished     on    request. 
PtBLISHED    BY 

PHYSICAL  CULTURE  PUBLISHING  CO. 

FLAT  IRON  BUILDING    v  .'.  NEW  YORK 


TOYS 

Manufactured  by  THE  WILKINS  TOY  CO. 

KEENE,  N.H.,  U.S.A. 

Represented  by 
RIEMANN.  SEABREY  CO..  11-15  Union  Square  W..  New  York 


WHEN   we   announce   that    the   "Van   Dyke"    Is   the    Best 
pencil  we  have  produced,  every  stationer  knows  that  it 
must  be  one  of  exceptional  merit. 
Fifty  years  of  experience,  coupled  with  the  best  efforts  of  our 
chemical  laboratory  in  the  conduct  of  varied  and  prolonged  ex- 
periments to  provide  what  is  essential  in  a  lead  we  would  call 
"our  best,"  have  resulted  in  the  "Van  Dyke." 

Absolute  smoothness,  an  unvarying  texture  and  a  wear-re- 
sisting durability — elements  so  necessary  in  the  ideal  drawing 
lead,  have  been  developed  to  an  unusual  extent,  and  the  "Van 
Dyke"  will  more  than  satisfy  the  most  critical  of  professional 
and  technical  users. 

No.  600  "Van  Dyke"  is  Hexagon  Shape,  Yellow  Polish,  with  lead  in  the 
following   degrees:   CB,    5B.   4B,   3B,   2B,   B.    HB,   F.    H,   2H,   3H,   4H,   5*H 
(ill,  7H.         Quality  and  Accuracy  of  Degree  of  Lead  Guaranteed.         jT.-' 
Wp  shall   be  glad  to  submit   samples  and  interesting  prices   to   the  trade* 

upon   request. 


Made  in  America  by 
The  Oldest  Lead  Pencil  Factory  in  America 


EBERHARD  FABER 


NEW  YORK 


48 


BOOKSELLER      AND      STATIONER 


I  CH 


^~\ 


IAA 


Pen  Profits 


Simple,  Satisfactory,  Material  and  Workmanship 
absolutely  guaranteed 

THE  "A. A."  FOUNTAIN  PEN 

always  ready  for  service. 


DIP  IN  THE  INK,  TWIST  THE  BUTTON, 

IT'S  FILLED. 

There  is  at  least  one  pen  point  to  suit  every  customer  in  each 
of  our  assortments  of  self-fillers,  lower-end  joint,  middle 
joint,  and  safety  fountain  pens.  Attractive  display  cases 
free.  Write  to  your  local  jobber  or  to  us  for  prices  and  trade 
discounts  on  this 


PROFITABLE  LINE 

Arthur  A.  Waterman  &  Co. 

Established   1895  ^ 

22  Thames  Street         .*.         New  York'  City 
Not  connected  with   the  L.  E.  Waterman   Company 


i 


46 


BOOKSELLER      AND      STATIONER 


THE  TOY  AND  FANCY  GOODS  TRADER 

THE  PAPER  THAT  GETS  RESULTS 

No  Canadian  store  should  be  without  a  copy.     Brim  full  with  trade  information, 
items  of  interest    and   articles  of  considerable  help  to  you  in  your    business. 


SUBSCRIBE 
TO-DAY 


Per  Year 


$1.25 


Post  Free 


SEND  FOR 
SPECIMEN  COPY 


The  Toy  and  Fancy  Goods  Trader,  40-43  Fleet  Street,  London,  E.C. 


PARAGON 
PEN   BRUSH 
No.  80 

Paragon  Bubber  Fountain  Marking  Pen  is  the 
best  Marking  Pen  or  Brush  ever  invented  for  making 
card  board  signs  and  marking  cartons  and  shipping 
packages,  and  for  School  Work. 

The  principal  feature  is  the  uniform  mark.  No 
different  line  or  mark  can  be  made. 

Betails  for  10  cents.  Can  be  ordered  through  any 
Canadian  jobber. 

Manufactured   by 

FRANK  A.  WEEKS  MFG.  CO. 

93  John   Street,   New  York. 

Manufacturers  of 

Paragon    Slide    Cover    Inkstands,    and    other    Specialties. 


UCKS 


XMAS  CARDS 
CALENDARS 
POST  CARDS 
BIRTHDAY  CARDS 
BLANK  CARDS 
JUVENILES 
'iwv.tK.Mo»T  TOY    BOOKS 

WELCOME,  ARTISTIC 

krxd     UP-TO-DATE       pJ(]TURES 

ETC. 

Every  "TUCK"  Card  and  other  publication 
bears  the  name  of  the  Arm  and  our  "Easel  k 
Palette"  Trade-Mark.  DO  NOT  BE  MISLED. 
NONE   GENUINE  WITHOUT. 

RAPHAELTUCK  &50N5  CQLimited 

9  5TANTO!NE  STREET 
MONTREAL 


■ 

ffl 

6 

7 

\ 

No.  1733  Transparent  Edges.  See  Our  Catalogue  No.  42. 

WESTCOTT-JEWELL  CO.,  SE^CAuFsAkLS 


Do  Not  Miss  the 
June  Issue  of 

Canabtatt  pookman 

BOOK  YOUR  SUBSCRIPTION 
WITH    YOUR    BOOKSELLER 

50  Cents 
a   Year 

Keep  Posted  on  New  Books 


50 


BOOKSELLER      AND      STATIONER 


!^  Wty'febear        Yourtf- onesV* ;  ,    '  .Wif&^f  -         Z ebra 


Animal  A. B.C.  Toy  Blocks 


Most  attractive  sellers  now  on  the 
market.  Made  up  in  boxes  6%  x  10^ 
and  8%  x  14.  Each  set  is  composed 
of  24  blocks  of  light  wood  covered  on 
both  sides  with  high-grade,  5  colors, 
lithographed  pictures  of  gripping 
interest  to  the  juvenile  mind. 

JVrite  for  prices  and  particulars. 


FULTON  SPECIALITY  CO, 

128  FULTON  STREET     .'.     ELIZABETH,  N.J.,  U.S.A. 


51 


BOOKSELLER     AND     STATIONER 


Highest    Class 

Wood    Photo    Frames 

Made  from    All-wood 

Mouldings 

Beautifully  Inlaid 


Messrs.  Edward  Mortimer 

LIMITED 

HALIFAX,  ENGLAND 

London  Show  Rooms,  34  Paternoster  Row,  London,   E.C. 


New  Designs 
for  1915 


THE  GAME  OF  CROKINOLE 

The  best  finished  board  on  the  market  at  the  price.  30  inches  in  diameter. 
Octagon  shape.  Hardwood,  with  veneer  face,  complete  with  men.  Packed  V2  doz. 
to  crate.    Price  F.O.B.  Factory $8.00  dozen. 

SELCHOW  &  RIGHTER  CO.,  620  Broadway,  New  York 


WHY  WAIT? 


SEND  FOR  SAMPLES. 
FREE  TO   DEALERS. 


The    Carbon    Paper    that    the    typist    herself    favors    above 
all    others   is 

"WHITEDGE  EFFICIENCY" 
The  Profit  is  BIG — Consequently  it  deserves  the  best 
efforts  of  wery  retail  stationer.  Made  onlv  by  H.  M. 
STORMS  CO.,  NEW  YORK.  Write  Now— a  post  card  will 
do — and  get  dealers'  proposition  with  samples  of  this  best 
of  all  carbon  papers. 

Canadian  Distributors: 
A.     S.    HUSTWITT    CO.,    44    Adelaide    St.     W.,    TORONTO 


LOCAL    VIEWS 

441  BROADWAY,   NEW   YORK. 

Postcards  printed  to  order  from  100  up.  Your  Building,  Interior,  Street 
Scenes,  Churches,  Factories,  etc,  500%  Profit.  Write  particulars,  free 
samples.  SPECIAL: — 1000  Comics.  Lovers,  Mottoes,  Birthday,  Best 
Wishes,   $3.50,   carriage   charges   prepaid.     Agents  wanted. 

LOCAL    VIEWS 


WINNING  THE  BUYER'S  FAVOR 

THE  best  possible  buyer  is  not  made  an  actual  buyer  at  a  single  step. 
It  is  one  thing  to  win  the  buyer's  favor  for  an  article  and  another  to 
make  adjustments  incident  to  closing  the  sale.    Winning  the  buyer's 
favor  is  the  work  of  trade  paper  advertising.  Under  ordinary  conditions  it 
should  not  be  expected  to  do  more. 


» 


Make  Use  of  This  Page  for  all  Your  "Wants 

BOOKSELLER    &    STATIONER,    143-153    University    Avenue,    Toronto,    Ontario 

Enclosed  find  $_ for  which  insert  following    advertisement    in    your    "Want" 

Ad.  Page  at  2c  a  word 


Signed '. 

Town , Province 


52 


MO OK SELLER      AND      STATIONER 


By  Far  the  Most  Prominent  Typewriter 
Ribbons  and    Carbon    Papers  To-day 

MITVOL  RIBBONS 
AND  CARBONS 


Just  as  the  progressive  stationer  to-day  selects  the  "standard"  in  other  lines, 
so  in  typewriter  ribbons  and  carbon  paper  he  should  invariably  choose — The 
Mitvol  Line,  known  and  sought  after  the  world  over  for  its  better  quality, 
durability  and  economy.  One  of  the  big  features  of  the  Mitvol  Line  is  that 
it  not  only  wins  new  trade  but  holds  the  old  with  enthusiasm.  There  are  ex- 
cellent sales  possibilities  in  pushing  the  Mitvol  Line. 

Write  for  dealer  proposition  and  attractive  advertising  helps  to-day. 

MITTAG    &    VOLGER,  Inc. 

Principal  Office  and  Factories  :   PARK  RIDGE,   N.J.,  U.S.A. 
BRANCHES: 

New  York,  N.Y.,  261  Broadway.     Chicago,  HI.,  205  W.  Monroe  St.      London,  7  and  8  Dyers  Bids.,  Holborn,  E.C. 
AGENCIES — In  every  part  of  the  world  :  in  every   city  of  prominence. 


LOCAL   VIEW  POST  CARDS 
ADVERTISING  POST  CARDS 

IN  RUNS  OF  1000 

That's  our  specialty.  As  the  only  Post  Card 
concern  in  the  country  devoting  its  entire  effort 
and  attention  to  one-thousand  runs  we  offer  you 
unusually  satisfactory  service,  prompt  delivery 
and  best  possible  prices.  Supplied  in  Black  and 
White  Photogloss  and  in  our  rich  Autocolor. 

Send  to-day  for  samples  and  prices. 
Jobbers  wanted  everywhere. 

GILBERT  POST  CARD  CO. 


309   River  Street 


CHICAGO 


THE  length  of  years  which  has 
marked  the  successful  operation 
of  the  Crane  Mills  enables  us  to  speak 
of  this  period  in  century  terms.  The 
triumph  of  this  century  of  paper 
making  is 


(jranes 
Then  £->. 


of 


Eaton,  Crane  &  Pike  Co. 

Pittsfield,  Massachusetts 
Toronto  Officr:  266-268  King  St.  W. 


BOOKSELLER      AND      STATIONER 


"MADE  IN  CANADA" 

WRITING  TABLETS 


Seventy-five  stock  lines  to  choose  from.  Every  quality  of  paper,  striking  cover  designs. 
Why  not  have  your  own  name  or  title  on  the  covers?  It  lends  an  added  value  to  your 
sales  without  extra  cost.     Let  us  explain  to  you  our  Four  Special  Tablet  Propositions. 

They  will  increase  your  profits. 

The  fifst  house  in  Canada  to  make  writing  tablets.       Our  line  still  leads. 


EXAMINATION  SUPPLIES 

Examination    Foolscap    in    Sheets,    Tablets    and    Books.       Graphical    Solution    Paper. 
Bookkeeping  Examination  Books.       Samples  and  prices  on  application. 


I 


HAMILTON 


CANADA 


1 1 1  a? 


AND 


OFFICE  EQUIPMENT  JOURNAL 


The  only  publication  in  Canada  devoted   to  the  Book,  Stationery  and  Kindred 
Trades,   and   for   thirty   years   the   recognized   authority   for   those   interests. 

MONTREAL,  701-702  Eastern  Townships  Bank  Bldg.     TORONTO,  143-153  University  Ave.        WINNIPEG,  34  Royal  Bank  Bldg.       LONDON,  ENC,  88  Fleet  St..  E.C 


PUBLICATION     OFFICE:     TORONTO,     JUNE,      1915 


VOL.  XXXI. 


No.  6 


Sales-Makers  and 

Profit-Producers 


Dealers  handling  fountain  pens  that  give  the  best  service,  make  the 
most  sales.  Sanford  &  Bennett  Fountain  Pens  are  made  to  sell  — 
and  made  so  well,  they  stay  sold.  Every  S.  &  B.  Pen  is  guaranteed  to 
give  perfect  service  and  satisfaction  to  the  user.    When  you  handle 

SANFORD  &  BENNETT 

Fountain  Pens 

you  are  selling  quality  pens  that  show  you  a  liberal  profit,  yet  the  cost  to 
the  customer  is  less  than  competitors  ask  for  inferior  pens. 

The  exclusive  features  in  S.  &  B.  Commercial  Fountain  Pens  and 
S.  &  B.  Autopens,  will  put  your  pen  department  ten  years  ahead  of 
competition. 

Write  us  for  prices  and  discounts,  and  let   us  sham  yov 
the  way  to  increase  your  fountain  pen  sales  and  profits. 

SANFORD  &  BENNETT  CO. 

51-53  MAIDEN  LANE         -         -        -  NEW  YORK 

W.  E.  COUTTS,  Canadian  Sales  Agent,  266  King  St.  West,  Toronto 


Sectional  View  of  Commercial  Safety 


BOOKSELLER     AND     STATIONER 


THE  AUSTRALASIAN  NEWS  COMPANY 

(Limited) 

THE  NEW  ZEALAND  NEWS  COMPANY 

(Limited) 

PUBLISHERS'  AGENTS 

We  beg  to  announce  that  the  above  News  Agencies  have  now  been  in  operation 
almost  two  years,  supplying  the  news  trade  throughout  the  Commonwealth  of  Australia, 
including  all  of  Tasmania  and  the  Dominion  of  New  Zealand,  with  English  periodicals 
as  well  as  Literature  of  all  kinds.  The  Home  Office  of  The  Australasian  News  Com- 
pany, Limited,  is  at  226  Clarence. Street,  Sydney,  New  South  Wales,  with  branches  at 
Melbourne,  Victoria;  Perth,  West  Australia;  Adelaide,  South  Australia;  Brisbane, 
Queensland,  and  The  New  Zealand  News  Company,  Limited,  at  150  Wakefield  Street, 
Wellington,  N.Z.,  supplying  all  the  North  and  South  Islands  of  New  Zealand. 

We  are  prepared  to  handle  all  English  publications  and  anything  in  our  line. 

PUBLISHERS'  AGENTS 

Arrangements  may  be  made  through  our  Canadian  agent,  THE  TORONTO  NEWS 
COMPANY,  LIMITED,  42  Yonge  St.,  Toronto,  Ontario. 


V^zy/Wy^/v^^/W^^^ 


BOUND  BLANK  BOOKS 

THE  well-known  National  Line  of  Blank 
Hooks  covers  the  Commercial  Stationer's 
requirements  from  pass  books  to  1,000-paged 
Full  Bound  Polios. 

Especial  attention  is  directed  to  the  National 
Column  Books  (illustrated),  Time  Books, 
Manifold  Order  Books,  and  Special  Printed 
Heading  Books  for  special  purposes. 

Catalog  No.  22    covers  this*  expansive    line. 
If   you  haven't   one.  send  for  a   copy  at  once. 

NATIONAL  BLANK  BOOK  CO. 

HOLYOKE,  MASS.,  U.S.A. 


UCKS 


XMAS  CARDS 
CALENDARS 
POST     CARDS 

BIRTHDAY    CARDS 

BLANK  CARDS 
JUVENILES 
TOY  BOOKS 
PICTURES 

ETC. 


Every  "TUCK"  Card  and  other  publication 
>ears  the  name  of  the  firm  and  our  "Basel  & 
Palette"  Trade-Mark.  DO  NOT  BE  MISLED. 
NONE   GENUINE   WITHOUT. 


TKey  are   tke    MOST 

WELCOME,  AUTISTIC 
«.r\d      UP-TO-DATE. 


RAPHAELTUCK&50N5  CQLimited 

9  5TANTOINE  STREET 
MONTREAL 


BOOKSELLER     AND      STATIONER 


:w///////////////y///////^^^ 


& 


Agriculture  is  a  Dignified, 
Time-Honored  Calling 

It  does  not  need  a  pile  of  money,  but  it  does  need  a  pile  of  pluck,  patience  and 
perseverance.  Nowadays  a  farmer  must  be  up-to-date.  He  is  on  the  alert  for 
anything  new  that  will  help  his  production.  We  take  it  for  granted,  Mr.  Sta- 
tioner, that  you  are,  in  the  nature  of  your  training,  more  enterprising  than  the 
farmer. 

Has  it  never  struck  you  that  ordinary  pastes  and  mucilages  are  out  of  date? 
Have  you  ever  stocked 

GLUCINE? 

It  is  a  great  adhesive.  Never  goes  bad,  never  dries  up, 
has  no  odor. 

The  25-cent  and  50-cent  sizes  have  cap  and  brush  and 
can  be  filled  again  and  again,  thus  saving  price  of  a 
mucilage  pot.  There  is  one  hundred  per  cent,  profit 
in  it  for  you  in  gross  lots. 

GIVE  GLUCINE  A  TRIAL. 


The  same  factory  turns  out 

Lyons  Bank  Wax 
Perfumed  Fancy  Wax 

Lyons  Ink. 


Parcel  Wax 
Bottle  Wax 


THERE    IS    NO    GAMBLING    IN    STOCKING    THESE 
ARTICLES— PLEASE  SEND  US  YOUR  ORDER— NOW. 

MENZIES   &   COMPANY,    LIMITED 

439   KING   STREET  WEST  .*.  .-.  TORONTO,   ONTARIO 

Sole  Canadian  Agents  Lyons  Ink  Limited,  Manchester,  England 


g^zzzBBazBaa^^agg^a^zEzaamagaz^az^zaz^^^^a^^zg^^^sza^^^z^^ss^^^^^z^as^^^a^^^^^ 


BOOKSELLER     AND     STATIONER 


BROWN  BROS.,  Limited, 


SIMCOE     AND 
PEARL  STREETS, 


TORONTO 


CANADA'S   MOST  COMPLETE  STATIONERY  HOUSE 


Special  Lines  in  WOOD  and  METAL  BASE  INKSTANDS 


PYRAMID  and  BULK 
PINS,  All  Sizes 


Complete  Range  of  SPRING 
and  BALANCE  SCALES 


Good  Assortment  of  PATENT 
and  SAFETY  INKBOTTLES 


COPy RIGHT -91 


RUBBER  DATING 
STAMPS, 

All  Sizes 


WIRE  and  WICKER 

WASTE  and  DESK 

BASKETS 


THREE 
SIZES 

N<?Ob 


Splendid  Assortment  of  CASH,  DEED, 
DOCUMENT  and  STAMP  BOXES 


STEEL  PENS 

Large  Stock  of  All 
Standard  Makes 


N9IB 


N92B 


O.K.  and  McGILLS  FASTENERS 
and  All  Other  Good  Standard  Lines 


PAUL  E.  WIRT  and  A.  A.  Waterman  FOUNTAIN  PENS 

Get  Our  Prices  on  Special  Case  Assortments. 

SPECIAL  LINES  OF  PENCILS  MADE  FOR  CANADIAN  TRADE 

ROYAL  ACADEMY  DRAWING,  All  Grades.         SILKO  (.Smooth  as  Silk)  HB  &  H,  with  and  without  Rubber  Tips. 
AUDITOR,  Hexagon,  Colored  Checking.  BLACK  WATCH,  Round,  Black  Ink  Checking. 


BOOKSELLER      AND      STATIONER 


Your  customer's  ideas  of  a  Standard   Blotting 

are  best  expressed  in 

Standard  Brands 

Standard  and  uniform  in  quality.  Standard 
and  uniform  in  price. 

Made  from  selected  cotton  stock  with  smooth 
firm  finish  and  various  shades. 

Make  your  choice  of  the  following  lines  and 
stock  to-day. 

"Standard/'  "Imperial,"  "Sterling,"  "Curi- 
Curl,"  "Prismatic,"  "Royal  Worcester,"  and 
"Defender"  (Enameled)  Blottings. 

Standard  Paper  Mfg.  Co.,  Richmond,  Va. 

Largest  Producers  in  the  World  of  Fine  Blottings 


BOOKSELLEE     AND     STATIONER 


A   Business   Convention   With 
A  Spice  of  Good  Fellowship 

The  Associated  Advertising  Clubs  of  the  World  will  hold  their 
Eleventh  Annual  Convention  in  Chicago  from  June  20  to  24 

The  distribution  problems  of  the  fields  represented  by  this 
publication  and  other  trade  and  technical  journals  will  receive 
particular  attention. 


This  convention  will  surpass 
those  of  previous  years  in  size,  in 
thoroughness,  in  scope  and  in  re- 
sults. The  great  war  has  broken 
down  walls  and  built  new  ones. 
It  has  rearranged  existing  mar- 
kets and  has  created  new  ones. 
The  problem  constantly  before 
every  wide-awake  business  man 
is,  "How  can  I  meet  new  condi- 
tions; how  can  I  profit  by  them?" 

These  questions  will  be  dis- 
cussed from  every  one  of  their 
thousand  and  one  angles  by  some 
of  the  brainiest  merchandising 
men  in  the  country.  They  will 
be  analyzed  in  the  broad  sense  in 
the  general  discussions  and  in 
detail  in  each  of  the  various  de- 
partmental meetings. 
•  The  convention  won't  be  all 
work  and  no  play.  The  lighter 
side  of  life,  social  frivolity,  won't 
be  neglected,  but  won't  be  over- 
worked. Good  fellowship  and  a 
spirit  of  jovial  comradery  have 


always  been  an  important  part 
of  our  conventions.    > 

There  will  be  entertainments, 
shows,  pageants,  receptions,  auto 
drives,  lake  trips,  and  luncheons 
and  shopping  visits  to  the  famous 
State  Street  shops  for  the  ladies. 
Bring  your  wife,  daughters  and 
sisters.  The  programme  has  been 
arranged  so  that  visitors  can  com- 
bine education  with  recreation. 

President  Wilson,  conditions 
permitting,  will  head  a  notable 
array  of  speakers.  Hon.  W.  J. 
Bryan,  John  Fahey,  Henry  Wat- 
terson,  George  Horace  Lorimer, 
and  Arthur  Brisbane  will  be 
among  the  others  heard. 

Remember  the  date — June  20- 
24,  the  place — Chicago,  and  be 
there. 

For  special  information,  ad- 
dress the  Convention  Bureau, 
Advertising  Building,  123  Madi- 
son St.,  Chicago. 


Bookseller  and  Stationer,  143  University  Ave.,  Toronto 


MONTREAL 


WINNIPEG 


BOSTON 


NEW  YORK 


CHICAGO  LONDON,  ENG. 


BOOKSELLER      AND      STATIONER 


r 


The  finest  of 

Correspondence 
Papers 


I 


N"  the  refinement  of  their  writing  sur- 
face, in  the  feeling  of  quality, 
strength  and  general  tone, 

Copp^s  Fine  Linen 

and 

Copp^s  Kid  Finish 


have  achieved  the  final  jjerfection  of 
correspondence  papers  of  good  taste. 

Made  in  three  sizes:  Salisbury,  Regina, 
Louvain.  Cost  $2.50  a  ream  for  the 
paper,  $5.00  a  thousand  for  the  enve- 
lopes. 

Dealers  are  supplied  with  beautiful  set- 
tings for  window  or  showcase  displays 
with  every  original  purchase — without 
charge.  Or,  if  preferred,  a  splendid 
electric  flash  sign. 

Why  ask  your  customers  to  pay  the 
duty  on  foreign  papers  when  Copp's 
Fine  Linen  and  Kid  Finish  offer  them 
the  finest  in  Correspondence  Papers  of 
good  taste1? 

Write  to-day  ordering  at  least  a  small 
shipment — and  those  attractive  display 
features. 


The  Copp,  Clark  Co.,  Limited 

Offices  and  Warehouse,  517  Wellington  Street  West,  Toronto 


BOOKSELLER   AND   STATIONER 


Animal  A. B.C.  Toy  Blocks 


Most  attractive  sellers  now  on  the 
market.  Made  up  in  boxes  6^  x  10^ 
and  8^  x  14.  Each  set  is  composed 
of  24  blocks  of  light  wood  covered  on 
both  sides  with  high-grade,  5  colors, 
lithographed  pictures  of  gripping 
interest  to  the  juvenile  mind. 

IVrite  for  prices  and  particulars. 


FULTON  SPECIALITY  CO. 

128  FULTON  STREET     .-.     ELIZABETH-,  N.J.,  U.S.A. 


BOOKSELLER      AND      STATIONER 


WJ!WlW[X»,U^jl®J|^t^!Wm.[^l^^ 


GOODS  IN  SEASON 


Ice  Cream  Pails 

Paper  Drinking  Cups 

Paper  and  Wooden  Picnic  Plates 

Tissue  Napkins 

Waxed  Paper  Lunch  Wraps 

Picnic  Sets  containing  Paper  Table  Cloth, 

Napkins,  Etc. 

Things  that  tend  to  make  the  outing  lunch 
more  appetizing  and  lighten  the  load. 

All  of  these  goods  should  be  stocked  at  once, 
as  there  is  sure  to  be  a  steady  demand  through- 
out the  Summer  months. 

ORDER  EARLY 
while  our  stock  is  complete. 

QUALITY  THE  BEST. 

SMITH,  DAVIDSON  &  WRIGHT 

LIMITED 

Manufacturing  Stationers  and  Paper  Dealers 

VANCOUVER  and  VICTORIA,  B.C. 


i\uVttr^/»aY*ift»ir*i^rAW^ 


*<W»« 


Where  social  standards 
are  highest  you  will  find 
in  use  quantities  of 


(B 


ranes 


Eaton,  Crane  &  Pike  Co. 

Pittsfield,  Massachusetts 
Toronto  Office:  266-268  King  St.  W. 


EsterbrooK 


Pens 

\  250 

i]  styles 


<£ 


/• 


Ask 

your 

stationer 

Esierbrook's 

Relief  No.  314 

is  an  extraordin- 
ary   pen    that    ad- 
justs   itself   to   any 
desired  slant  and  writes 
smoother    than    the    old 
goose  quill.    Made  of  special 
alloyed    metal  —  won't    corrode 
— and  finished  like  a  gold  pen. 

SFND       1  flp       *°r  use'u'    metal   box   containine  12  of  our  most 

OL.Hl/       1WU.     popular  pens,  including    the    famous   Falcon  048. 

Write  for  illustrated   booklet. 

Esterbrook  Pen  Mfg.  Co. 


New  York 

BROWN  BROS. 


Camden.  N. 
LIMITED,  Canadian  Aeents,  Toronto 


Made  in  Canada 


This  alone  will  sell  the  well  known, 
satisfactory 


No.   II 


CARTER'S 
INKS 


in  these  times  when  people 
are  patronizing  home  indus- 
tries. 

Carter's  Inks  are  scientific- 
ally made  from  the  best  raw 
materials  obtainable. 


The  Carter's  Ink  Co. 

356  St.  Antoine  St.  V  MONTREAL 


BOOKSELLER      AND      STATIONER 


BUYERS'   GUIDE 


MADE 


CANADA 

ADDING  MACHINE  ROLLS 

More   profit   for  the  dealer. 
Write   us  lor   samples  and   prices. 

MONARCH  PAPER  CO.,  Limited 

Manufacturer*  419  King  St.  W..  Toronto 


y  You  Can  Sell 

Sonophones 


And  add  big  profits 
to  your  toy  or  mu- 
sical departments. 
Anyone  can  play 
them,  children  or 
grown  -  ups.  Have 
our  representative 
call. 


Sonophone    Co.,    338    Broadway,    New    York 

L.  G.  BEEBE,    Canadian   Representative 
53  Yonge  St.  Toronto 


LOOSE-LEAF 
METALS 

De  Luxe  Line  Metals  are  used  in  every 
civilized  country  in  the  world.  We  make 
all  kinds.      Write  for  Catalogue  No.  32. 

WILSON-JONES  LOOSE  LEAF  CO. 

CHICAGO  .''.  NEW  YORK 


Gaspey- Otto- Sauer 
GRAMMARS 

German  —  Spanish  —  Italian  —  French 
ALWAYS  IN  STOCK 

WYCIL  &  COMPANY 

83  Fulton  Street     .  New  York 

Liberal  Discounts 


THE  SENGBUSCH 

SELF-CLOSING 

INKSTAND 

Appreciated  a  n  .1 
used  wherever 
economy,  cleanliness 
and  good  work  are  desired.  Thousands  in 
daily  use  everywhere.  Unexcelled  for  busi- 
ness or  home  use.  Sell  quickly.  Good  re- 
turns.    Write  to-day. 

Sengbusch   Self-Closing  Inkstand   Co. 
200  Stroh  Building  Milwaukee.  Wis. 


ART    SUPPLIES. 

Artists'   Supply  Co.,  77  York  St.,  Toronto. 
A.   Ramsay  &  Son  Co.,  Montreal. 

BLOTTING    PAPERS. 

TI:e    \lbemarle  Paper  Co..,   Richmond,  Va. 
John  Dickinson  &  Co.,  Montreal. 
Dawson  &  Sons,  W.  V.,  Montreal. 

BLANK     BOOKS. 

Boorum  &  Pease  Co.,  Brooklyn,  N.Y. 

Brown   Bros.,   Ltd.,   Toronto. 

Buntin,    Gillies    &    Co.,    Hamilton. 

W..    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
National   Blank   Book   Co.,   Holyoke,  Mass. 
The  Copp,   Clark   Co.,   Toronto. 

CHRISTMAS    AND    PICTURE    POST    CARDS. 

Dow  &   Lester.  Foresters  Hall   Place,   Clerken- 

well    Rd.,   London,  E.C.. 
Alfred  Guggenheim,  529  Broadway,  N.Y. 
Birn   Bros.,  206   King  St.   W.,  Toronto. 
Menzies  &  Co..  Toronto. 

Packard  Bros.,  329  Craig  St.  W.,  Montreal,  Que. 
Valentine  &  Sons.   Toronto  and  Montreal. 
T.   J.   Wright  &  Sons.   Ltd.,   Blackhorse   Lane, 

Walthamstow,  London. 
Samuel   A.   C.  Todd,  26  Bothwell  St.,  Glasgow, 

Scotland 
Raphael  Tuck  &  Sons  Co.,  Ltd..  9  St.  Antoine 

Street,    Montreal. 

CODE  BOOKS. 

The   American   Code   Co.,   83    Nassau    St.,    New 
York. 

CRAYONS. 

American  Crayon  Co.,  Sandusky,  Ohio. 
Rinney  &   Smith.   New   York. 

EMBOSSING. 

Standard    Embossing   Co.,   36-38   Lombard    St.. 
Toronto 

ENVELOPES. 

Brown  Bros.,  Limited,  Toronto. 
Buntin,   Gillies  &  Co.,    Hamilton. 
Copp,   Clark   Co.,   Toronto. 

W..    V.    Dawson,    Limited,    Montreal,    Toronto, 
Winnipeg. 

FANCY  PAPERS,  TISSUES  AND  BOXES. 

Dennison   Mfg.   Co.,    Boston. 
Menzies   &   Co.,   Toronto. 

A.    R.    MacDougall    &    Co.,    266    King    St.    W.. 
Toronto. 

FOUNTAIN    PENS. 

Arthur  A.  Waterman   Co.,   Ltd.,   New   York. 

Mabie,   Todd   &   Co.,   Toronto. 

Sanford    &    Bennett    Co.,    51-53    Maiden    Lane, 

New    York. 
A.    R.    McDougall    &    Co.,    266    King    St.    W., 

Toronto. 
Paul  E.  Wirt  Co.,  Brown  Bros.,  Ltd.,  Toronto, 

Canadian    Agents. 

INKS,  MUCILAGE  AND  GUMS. 

Chas.  M.   Higgins  &  Co.,  Brooklyn,  N.Y. 

The  Carter's   Ink  Co.,   Montreal. 

W„    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
Stephens'    Inks,   Montreal. 
S.    S.    Stafford    Co.,    Toronto. 
"Gloy,"    A.    R.    MacDougall    &    Co.,    266    King 

St.    W.,    Toronto. 
"Glucine,"    Menzies   &   Co.,    Limited,   439   King 

St.  W.,  Toronto. 

INDELIBLE    INK. 

Carter's    Ink   Co.,    Montreal. 
Payson's   Indelible   Ink. 
S.    S.   Stafford   Co.,   Toronto. 
II .   C.   Stephens,  London,   Eng. 

INKSTANDS. 

The   Sengbusch  Co.,  Milwaukee. 


THE  FAULTLESS  LINE 

OF  LOOSE  LEAF  METALS 

Most  complete  line  of  Ledger,  Sectional 
Post,  Solid  Post  and  other  Loose  Leaf 
Metals. 

On    request    to-day    our    Catalog    GC    and 
special    proposition. 

STATIONERS  LOOSE  LEAF  CO. 


342  Broadway 
203  Broadway 


Milwaukee,  Wit. 
New  York  City 


HOGGSON  TIME  STAMPS 

ime    Every     Act,  Operation  or  Transaction 


In  Successful  Daily  Use 
Since  1S89 

PRICE: 
$5.00,     $10.00,     $15.00 

GUARANTEED 


S.  H.  HOGGSON  &  CO. 

Thames  Building 
NEW  YORK 


Standard 
Commercial  Works 

CANADIAN  CUSTOMS  TARIFF 
HAND  BOOK.  Enlarged  and  revised 
to  date Price,  $1.00 

MATTE'S   INTEREST    TABLES   at    4 

to   10   per   cent Price,   $3.00 

MATTE'S  INTEREST  TABLES  at  3 
per  cent Price,  $3.00 

HUGHES'  INTEREST  TABLES  and 
book  of  days  combined,  at  3  to   8  per 

cent Price,  $5.00 

HUGHES'  SUPPLEMENTARY  IN- 
TEREST  TABLES    Price,   $2.00 

HUGHES'  INTEREST  TABLES  at  6 
and  7  per  cent.,  on  folded  card, 

Price,   $1.00 

HUGHES'  SAVINGS  BANK  INTER 
EST   TABLES,   at   3   or   3y2   per   cent., 

each  on  separate  card Price,  $1.00 

BUCHAN'S    STERLING    EXCHANGE 

TABLES    Price,  $4.00 

BUCHAN'S  STERLING  EQUIVA 
LENTS    AND    EXCHANGE    TABLES. 

Price,  $4.00 
BUCHAN'S  PAR  OF  EXCHANGE 
(Canadian)  Mounted  on  card.  Price,  35c 
THE  IMPORTER'S  STERLING  AD 
VANCE  TABLES.     From  5  to   100  per 

cent,  advance    Price,   $2.00 

IMPORT      COSTS.       A     new    Advance 

Table   Price,  $1.50 

THE  IMPORTER'S  GUIDE.  Advance 
Tables   Price,  75c. 

A  complete  catalogue  of  all  the  above  pub- 
lications sent  free  upon  application. 

Morton.Phillips  &  Co. 


PUBLISHERS 


115   Notre  Dame  St.  Wat 


MONTREAL 


N.B  —The  BROWN  BROS..  L»d  ,  Toronto,  o»rry 
a  full  line  of  our  publications. 


15  00  K  SELLER      AND      STATIONER 


BUYERS'  GUIDE 


LEAD   AND    COPYING    PENCILS. 

American   Pencil   Co.,   New   York. 
A.    R.    McDougall    &    Co.,    266    King    St.    W 
Toronto. 

LOOSE     LEAF    BOOKS,    BINDERS     AND 
HOLDERS. 
The   Brown   Bros.,   Ltd.,   Toronto. 
Boorum   &    Pease   Co.,    Brooklyn. 
Buntiu,   Gillies  &   Co.,    Hamilton. 
W..    V.    Dawson,    Limited,    Montreal,    Toronto 

Winnipeg. 
The  Copp,  Clark  Co.,  Toronto. 
National   Blank   Book   Co.,    Holyoke,   Mass. 
Smith,    Davidson    &    Wright,    Ltd.,    Vancouver. 
Samuel  C.   Tatum   Co.,   Cincinnati. 
W.  J.  Gage  &  Co.,  Toronto. 
Warwick    Bros.    &    Rutter,   Toronto. 
Wilson-Jones   Loose   Leaf  Company,    3021    Car 
roll   Ave.,   Chicago ;    129   Lafayette   St.,   New 
York. 

LEATHER    AND    FANCY    GOODS. 
Brown   Bros.,   Ltd.,   Toronto. 
Warwick    Bros.   &   Rutter,   Toronto. 

MAP    PUBLISHERS. 
Rand.    McNally    &    Co..    Chicago. 
The  Copp,   Clark   Co.,   Toronto. 

METAL    PARTS    FOR    LOOSE    LEAF 
BINDERS. 
Wilson-Jones   Loose  Leaf  Company,  3021  Car- 
roll   Ave.,    Chicago;    129    Lafayette    St.,    New 
York. 

NEWS    COMPANIES. 
Imperial    News    Co.,    Montreal,    Toronto,    Win 

nipeg. 
Toronto    News    Co. 
Montreal   News  Co. 
Winnipeg    News    Co. 

PAPER    FASTENERS. 
Ideal    Specialties    Mfg.    Corp.,    552    Pearl    St., 
New   York   City. 

PAPETERIES    AND    WRITING    PAPERS. 
\V..    V     Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
The   Brown    Bros.,   Ltd.,   Toronto. 


Warwick  Bros..  &  Rutter,  King  St.  and  Spa- 
dina  Avenue,  Manufacturing  Stationers, 
Toronto. 

W.  J.  Gage  &  Co.,  Ltd.,  Manufacturing  Sta- 
tioners,   Toronto. 

The  Copp,   Clark  Co.,   Toronto. 

Buntin,   Gillies  &   Co.,    Hamilton. 

Raton.  Crane  &  Pike,  Pittsfield,  Mass. 

A.  Ji.  MacDougall  &  Co.,  266  King  St.  W., 
Toronto. 

PHOTO     MAILERS. 

Thompson  &  Norris,  Brooklyn,  N.Y. 
PLAYING     CARDS. 

Goodall's  English  Playing  Cards,  A.  O.  Hurst, 
Scott   St.,  Toronto. 

Consolidated  Lithographing  and  Mfg.  Co., 
Ltd.,    Montreal. 

U.  S.  Playing  Card  Co.,  Cincinnati.  O. 

PICTURE   FRAMES. 

Matthews  Bros.,  Ltd.,  7S8  Dundas  St.,  Toronto. 
PICTURE  POST   CARDS. 

Dow    &    Lester.    Foresters    Hall    Place,    Clerk- 

enwell    R(l.,    London,   E.C. 
Gilbert   Post   Card    Co.,   54   W.   Lake   St.,   Chi- 
cago. 
Birn   Bros.,  266  King  St.  W.,  Toronto., 
Valentine  &   Sons   Publishing  Co.,   Montreal. 
T.   J.    Wright  &   Sons,    Ltd.,   Blackborse   Lane, 

Walthamstow,  London. 
Raphael    Tuck    &    Sons,     Ltd.,    9    St.    Antoine 

St.,    Montreal. 

SHEET    MUSIC. 
Anglo-Canadian    Music    Pub.     Assn.,     144    Vic- 
toria   St.,   Toronto. 
McKinley    Music   Co.,   1501-15   East    Fifty-Fifth 

St.,   Chicago. 

STATIONERS'   SUNDRIES. 
Brown      Bros.,      Ltd.,      Wholesale      Stationers, 

Toronto. 
Tic    Copp,    Clark    Co.,    Wholesale    Stationers, 

Toronto. 
W.,    V.    Dawson,    Limited.    Montreal,    Toronto, 
Winnipeg. 


W.    J.    Gage    &    Co.,      Wholesale      Stationers, 
Toronto. 

Warwick    Bros.    &    Rutter,    Wholesale    Station- 
ers, Toronto. 

A.    R.    MacDougall    &    Co.,    266    King    St.    W., 
Toronto. 

,,,11(1.    ("iillies   &   Co.,   Hamilton. 
STORE   FIXTURES. 

Oscar  On  ken   Co.,  262  Fourth  Ave.,  Cincinnati, 
Ohio.. 

STEEL     WRITING     PENS. 

John    Heath,    8    St.    Bride    St.,    E.C,    London, 

[links.   Wells  &   Co.,   Birmingham,   Eng. 

Spencerian   Pen  Co,,  New  York. 

Esterbrook    Pen    Co.,    Brown    Bros.,    Ltd.,    Tor- 
onto,  Canadian    Representatives. 

A.    E.    MacDougall    &    Co.,    266    King    St.    W., 
Toronto. 

STENCIL    BOARDS. 

The  M.  J.  O'Malley  Co.,   Springfield,  Mass. 
TALLY    CARDS.    DANCE    PROGRAMMES, 

The   Chas    II.   Elliott  Co.,    North    Philadelphia. 
Pa.      • 

The   Drysdale   Co.,   Chicago. 

Verdier,  Ltd.,  18  Christopher  St.,  London,  E.C. 

Warwick  Bros.   &  Rutter,  Toronto. 

TYPEWRITER     RIBBONS     AND     CARBONS. 

Peerless  Carbon   Co.,   Toronto. 

Mittag  &  Volger.   Park   Ridge,   N.J. 

The  A.  S.   Hustwitt  Co.,  Toronto. 

J.    A.    Heale   &    Co.,    96    John    St.,    New    York, 

TOYS. 
Faudels,   Limited,   Newgate   St..   London,   Eng. 

TOY    MARBLES. 
The    M.     F.    Christensen    &    Son    Co.,    Akron, 

Ohio. 
Akro  Agate  Co.,  Clarksburg,  West  Va.,  U.S. A 
WALL    PAPERS. 
Mintons,   Ltd.,   Toronto. 
STANDARD    COMMERCIAL    PUBLICATIONS. 
.rum,    Phillips  &  Co.,   Montreal. 


1  DOZEN 


of  the  newest  arrival  in  Trussell  Loose- 
Leaf  Memos  to  retail  at  25c.  each  for 


Put   up  in  boxes  each  containing  1  dozen  No.   04416'F,  end  open, 
40  faint  ruled  sheets,  2y2  x  4x/2  inches. 
Covers  hound  in  black  cloth,  flexible. 

Extra  sheets,  12  tillers  in  a  box,  punched  with  3  holes  to  interchange 
with  other  books. 

Re-fills  sell  at  10c — cost  dealer  5c,  or  $4.00  a  hundred. 
Cheapest  Split-Ring  Memo  Ever  Made — Perfectly  Flat  Opening. 


$1.90 


Write 
for  a 

Sample 
Dozen 
as  a 
Trial 
Order. 


A.  R.  MacDOUGALL  &  CO., 


CANADIAN  REPRESENTATIVES 

266  KING  ST.  WEST,  TORONTO,  ONTARIO 


rmwrmn 


i  _ 


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No.  '.'(14.  Selected  Maple,  fitted  with  our  smooth  steel  ruling 
and  cutting  edge  and  having  a  concave  back  so  that  only  the 
lici'l   ami   toe   strike   the  paper. 

Order  early   and   avoid  the   September  rush. 

WESTCOTT-JEWELL  CO.,  sT*caufsaals- 


ARTISTS  MATERIALS 


We  carry  a  complete  line  of  Artists  Materials 

Agents  for  Winsor  &  Newton,  London,  Eng. 

A.RAMSAY  &  SON   C° 

EST'D.   1842.    MONTREAL. 


•     BOOKSELLER      AND      STATIONER 


Writing  Pads 

Blank  Books 

Envelopes 

Office 
Supplies 

Our  line  is  complete. 
We  can  supply  you 
with  whatever  you 
may  desire  at  favor- 
able prices. 

We  carry  a  large 
stock  of  all  lines  and 
you  can  depend  upon 
prompt  shipments. 

Send  us  your  order 
and  see  how  you  like 
the  service  we  give. 

Large  or  small,  your 
order  will  receive 
immediate  attention. 


i\^Do*S$&tv 


Montreal 


1^1 3M I/TE-13 

Toronto 


Winnipeg 


HIGGINS' 
TAURINE  MUCILAGE 


THE  demand  for  a  clean, 
tenacious  and  pure  muci- 
lage, secure  against  the 
corrosive  influences  affecting 
the  average  product  in  this  line, 
induced  us  to  put  upon  the 
market  Higgins'  Taurine  Muci- 
lage. It  avoids  the  defects  of 
the  cheap  and  nasty  dextrine 
and  the  dear  and  dirty  gum 
mucilages.  It  is  stronger, 
catches  quicker  and  dries  more 
rapidly  than  any  other  mucilage, 
and  is  perfectly  clear,  clean, 
non-corrosive,  non-sedimentary 
and  pleasant  to  sight  and  scent. 
It  is  put  up  in  both  bottles  and 
safety  shipping  cans,  and  will  be  found  not  only 
convenient  for  use,  but  entirely  satisfactory  so  far 
as  its  working  qualities  are  concerned.  It  will 
please  your  trade. 


HIGGINS'   AMERICAN  DRAWING  INKS 

BLACKS  AND  COLORS 
The  Standard  Liquid  Drawing  Inks  of  the  World 


CHAS.   M.    HIGGINS   &  CO.,  Manufacturer. 
NEW  YORK  CHICAGO  LONDON 

Main  Office  and  Factor^,  BROOKLYN,  N.Y.,  U.S.A. 


Mucilages  and  Paste 
are  Made  in  Canada 


Catalogues  mailed  to  the  trade  on  request. 


Canadian  Factory  and  Offices    at 


9-11-13  Davenport  Road 


Toronto 


10 


BOOKSELLER      AND      STATIONER 


VWW& 


1 1  i.CJ 


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1 1  1 1 1 s  h  o  i 

i  J..  JL#  1 1 0 1  I  vr  I 


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Does  This  Strike  You? 


If  There  is  food  for  serious  reflection  on  the  part  of  every  advertiser 
in  the  message  to  retailers  in  a  panel  on  another  page  with  the 
heading,  "Where  Do  You  Stand?" 

\  Some  advertisers  consider  that  the  chief  end  of  publicity  in  a 
trade  medium  is  to  keep  the  name  before  the  public  and  thus  main- 
tain prestige.  Just  a  little  thought  will  convince  these  advertisers 
that  they  can  do  this  more  effectively  by  having,  in  every  issue,  a 
new  message  of  news  interest  to  the  retailers. 

If  They  will  soon  find  that  the  selling  force  of  their  advertisements, 
if  convincingly  presented,  will  soon  outweigh  the  benefit  of  the 
mere  sign-board  element  of  such  publicity. 

If  Keep  your  goods  and  your  service  in  the  limelight  through 
Bookseller  and  Stationer — the  paper  the  live  retailers  find  neces- 
sary. 

Tf  We  employ  advertising  experts  to  plan  and  write  your  advertise- 
ments. The  head  of  the  Ad-Service  Department  has  had  several 
years'  practical  experience  with  a  large  retail  establishment.  This 
service  is  gratis  and  is  included  in  all  regular  advertising  orders. 

If  The  most  natural,  economical  and  effective  way  of  reaching  the 
real  buyers  in  the  worth-while  stores  is  the  representative  trade 
paper  in  any  particular  field. 


BOOKSELLER  &  STATIONER 

143-153  UNIVERSITY   AVENUE,    TORONTO,  CANADA 


11 


BOOKSELLER      AND      STATIONER 


"SOMEWHERE  IN  AFRICA" 


This  photograph  was  taken  in  German  East  Africa, 
the  arrow  indicating  the  first  man  (a  volunteer  from 
one  of  our  Indian  branches)  to  reach  the  trenches 
out  of    Dickinson's  contribution  to    the    firing   line 

(Some    fOUr  hundred    men).      With  acknowledgments  to  the  London  Daily  Mirror. 


Jofm  Btctunston  &  Company,  Htmttetr 

Paper  Makers  for  Over  One  Hundred  and  Ten  Years 
Owners  of  the  largest  Stationery  Factory  in  the  World. 


MONTREAL 

216  Lemoine  Street 


TORONTO 

77  Wellington  St.  West 


lllllllilli!!! 


12 


Certain  Trade  Reforms  are  Required 

Interesting  Sidelights  in  Conditions  in  Various  Parts  of  Canada    Thrown    by    Reports 

From  Representative  Booksellers  and  Stationers. 


RECENTLY  the  editorial  department 
of  Bookseller  and  Stationer  sent 
out  in  a  form  sheet  to  subscribers 
with  numerous  questions  affecting  the 
trade.  The  replies  received  throw  an  in- 
teresting' light  on  conditions  in  the  book 
and  stationery  business  in  the  different 
parts  of  Canada,  providing  a  rich  fund 
of  information  for  this  and  succeeding 
articles  which  will  appear  in  Bookseller 
and  Stationer.  G.  A.  Nixon,  who  has 
been  a  retail  stationer  in  Edmonton, 
Alberta,  for  the  past  seven  or  eight 
years,  in  the  space  provided  on  the  form 
for  general  suggestions  and  criticisms, 
wrote  as  follows:  "The  stationery  busi- 
ness is  very  badly  cut  up  here  in  Edmon- 
ton. Everybody  is  selling  stationery 
and  the  department  stores  are  cutting 
the  life  out  of  us.  There  does  not  seem 
to  be  much  encouragement  for  a  man 
who  has  grown  up  with  the  line  to  stay 
with  it,  especially  out  here.  School  sup- 
ply goods,  such  as  inks,  pens,  pencils, 
scribblers,  note  books  and  drawing- 
books  are  all  let  out  by  contract  and 
while  most  of  the  local  stationeries 
tendered  in  1914,  most  of  the  orders  went 
out  of  the  city.  In  fact,  some  of  it  went 
to  the  Old  Country  to  a  firm  of  pencil 
manufacturers.  These  outside  prices 
were  very  little  lower  than  those  quoted 
by  some  of  the  local  houses  and  in  some 
rases,  not  as  low.  Then  again,  the  Pub- 
lic Library  buys  direct  from  the  Toronto 
wholesalers  and  the  local  men  do  not  get 
(me  cent  out  of  it.  These  orders  run  in- 
to hundred  of  dollars  a  year.  T  think 
it  needs  some  Association  work  to  be 
brought  to  bear  on  all  these  matters  to 
put  them  right.  T  have  spent  the  last 
twelve  years  in  the  stationery  business 
and  I  will  declare  that  I  am  going  to 
give  it  up  and  try  something  else,  as 
the  line  is  so  badly  cut  up.  especially 
here  in  the  west.  All  the  hotels  in  the 
west  and  all  the  cigar  and  tobacco  stores 
in  the  west  carry  magazines,  and  ladies 
here  think  nothing  of  entering'  a  ci^ar 
store  for  magazines,  a  thing  which 
years  a<ro  no  ladv  would  think  of  do- 
ing." 

Answering  the  question  as  to  which 
articles  appealed  to  him  most  in  Book- 
seller and  Stationer,  Mr.  Nixon  replied : 
"I  read  it  from  cover  to  cover,  even  all 
the  advertisements."  Other  replies  en- 
tered by  Mr.  Nixon  show  that  he  sells 
office  furniture,  takes  orders  for  print- 
ing, engraving,  embossing  and  has  out- 
side salesmen  selling  these  lines.  T^ere 
is  no  circulatinu'  library  in  the  Nixon 
store,    nor    are    sporting    goods,    artists' 


RESOLUTION  OF  A.  LIVE  WIRE 

"There  is  a  dollar  for  every 
penny,"  was  an  epigrammatic  state- 
ment I  read  the  other  day.  "Don't 
chase  the  penny,  chase  the  dollar." 
I  have  resolved  that  this  year  and  in 
the  future  I  shall  give  more  of  my 
attention  to  the  bigger  things  in  the 
store  and  hand  over  much  of  the 
detail  ivork  that  I  have  been  doing 
in  the  past  to  the  clerks.  I  have  dis- 
covered that  I  can  make  more  money 
by  giving  more  attention  to  the  buy- 
ing public  who  come  into  the  store 
and  by  showing  and  explaining  to 
them  the  new  goods  that  arrive  from 
day  to  day,  than  I  can  by  rearrang- 
ing boxes  during  business  hours,  and 
hunting  up  empty  cases  for  delivery 
purposes.  In  future  junior  clerks 
are  going  to  be  responsible  for  this 
sort  of  work,  while  the  head  clerks 
and  myself  pay  more  attention  to 
the  actual  SELLING  of  goods. 
While  I  am  firmly  resolved  to  hang 
on  to  all  the  pennies,  I  am  going 
after  the  dollars  more  strongly  this 
year. — A.L.W. 


supplies,  wallpaper,  pictures,  or  cameras 
and  photo  accessories  sold  there. 

G.  A.  Watson,  a  new  subscriber  in 
Humboldt,  Sask..  a  town  of  2500  people 
wrote  that  he  was  especially  interested 
in  the  paragraphs  appearing  in  Book- 
seller and  Stationer  dealing  with  new 
books  and  expressed  a  desire  to  see  the 
subject  of  circulating  libraries  in  book 
stores  discussed  in  an  early  issue.  An- 
swering specific  questions  he  stated 
that  he  specializes  in  copyright  novels, 
conducts  a  circulating  library,  sells 
magazines,  newspapers,  post  cards,  nov- 
elties, sporting  goods,  cameras  and  sup- 
plies, takes  orders  for  developing  and 
printing,  sells  musical  instruments, 
phonographs,  wallpaper,  toys  and  pic- 
ture books  and  finds  it  profitable  to  in- 
clude in  his  stock  a  line  of  seeds,  both 
in  bulk  and  packages.  He  does  not 
however,  sell  artists'  supplies,  sheet 
music  or  take  orders  for  picture  frames. 
He  stated  that  he  was  influenced  in  his 
buying  by  the  contents  of  Bookseller 
and   Stationer. 

"I  always  find  something  that  appeals 
to  me  in  Bookseller  and  Stationer," 
wrote  M.  G.  Brimacombe  Bros.,  Vermil- 
ion, Alberta,  a  town  of  2.000  popu- 
lation. They  have  subscribed  for  Book- 
seller and  Stationer  for  the  past  seven 
years  and  express  their  satisfaction  with 
the  service  that  is  2'iven.  Mr.  Brima- 
13 


combe  said  that  he  found  that  the  in- 
formation contained  in  Bookseller  and 
Stationer  an  influence  in  his  buying  and 
especially  desired  to  see  school  book 
questions  discussed  in  future  issues. 
This  firm  pays  particular  attention  to 
the  book  department.  They  have  a  cir- 
culating library,  sell  .  magazines  and 
newspapers  and  in  hooks  as  well  as 
stationery,  they  buy  certain  lines  direct, 
from  firms  in  England  and  United 
States.  This  firm  sells  picture  i^st- 
eards,  sporting  goods,  artists'  supplies, 
music,  musical  instruments,  including 
phonographs,  but  do  not  sell  cameras  or 
supplies,  pictures,  wallpaper,  toys  or 
novelties.  Nor  do  they  conduct  a  print- 
ing department  or  take  orders  for  print- 
ing, engraving,  or  embossing.  Theirs  is 
the  only  book  and  stationery  store  in 
Vermilion  but  two  drug  stores  there  sell 
books  and  stationery. 

J.  H.  Chapman,  (formerly  H.  P.  Chap- 
ma  ii  &  Son)  of  Ripley,  Ontario,  has  been 
on  Bookseller  and  Stationer's  subscrip- 
tion list  for  over  20  years  and  expresses 
satisfaction  with  the  service  that  is 
given.  It  may  be  noted  that  chinaware, 
go-carts  and  carriages,  leather  goods  and 
brass  goods  are  sold  in  the  Chapman 
store  as  well  as  wallpaper,  pictures, 
cameras  and  supplies,  sporting  goods, 
artists'  supplies,  sheet  music  and  musical 
instruments.  This  firm  also  conducts  a 
circulating  library.  Ripley  has  GOO  pop- 
ulation. 

Answering  the  question  as  to  what 
topics  they  would  like  to  see  discussed  in 
future  issues  of  Bookseller  and  Sta- 
tioner, F.  W.  Mosher,  book  stewart  of 
the  Book  Room,  Halifax.  N.S.,  submits 
the  question  as  to  whether  clergymen, 
and  teachers  should  receive  special  rates 
or  discounts  on  purchases.  In  this  con- 
nection Bookseller  and  Stationer  would 
like  to  receive  letters  from  different 
dealers  expressing  opinions  on  this  point 
and  especially  from  booksellers  who  have 
discontinued  allowing  such  discount  as 
to  the  effect  this  has  had  on  their  busi- 
ness. 

Answering  the  question  "Does  the  in- 
formation contained  in  Bookseller  and 
Stationer  influence  your  buying?"  Mr. 
Mosher  said:  "We  depend  largely  on 
your  journal  in  buying  new  fiction." 

As  to  the  advisability  of  reorganizing 
the  Booksellers'  Association,  he  said: 
"We  have  not  realized  the  value  or 
need  in  our  particular  business  of  a 
Booksellers'  Association,  or  other  or- 
ganization." 

(To  be  continued  next  month.) 


Valuable  Examples  of  Good  Window  Display 

Store  Windows  Form  Great  Medium  for  Keeping  up  Faith  of  Public  in  Prestige  of  a  Retail 

Concern — Importance  of  Seasonable  Displays. 


IT  should  be  the  constant  concern  of 
every  merchant  to  keep  his  store 
fully  abreast  of  the  times  and  the 
windows  are  probably  the  best  medium 
of  convincing  the  public  that  a  store  is 
fully  abreast  of  the  times.  New  ideas 
in  arrangement  and  constantly  varied 
merchandise  displayed  will  keep  up  the 
faith  of  the  public  in  this  regard. 

Dealers  who  have  been  content  to  go 
along  in  a  rut  for  years,  displaying  in 
season  and  out  the  same  conventional 
offerings,  should  awake  to  their  oppor- 
tunities and  by  means  of  novel  and  prac- 
tical displays  so  pique  the  curiosity  of 
passers-by  that  their  windows  will 
become  the  mecca  of  those  in  search 
of  the  most  up-to-date  articles  in 
the  stationery  line.  They  could  not 
do  better  than  follow  in  the  foot- 
steps of  the  house  of  Dennison, 
long  noted  for  the  attractive  manner  in 
which  it  makes  its  appeal  to  the  public. 
It  not  only  gives  the  public  what  it 
wants,  but  is  several  months  ahead,  and 
tells   it   what   it   ought   to   want. 

The  window  of  this  company's  down- 
town New  York  store  should  be  an  in- 
spiration to  the  stationer  in  either  city 
or  country.  From  the  same  basic  foun- 
dation could  be  evolved  the  most  elab- 
orate display  suitable  for  the  metropolis, 
or  the  far  simpler,  but  equally  practic- 
able small-town  stationery  window.  In 
the  centre  of  the  display  is  a  large  white 
card  called  the  "Directory,"  which 
reads  as  follows: 

"  Dennison 's  Directory.  Every  article 
listed  on  this  card  is  used  somewhere  in  ■ 
this  window.  Find  it  by  number.  1. 
Gum  patches.  For  reinforcing  loose- 
leaf  pages.  Every  office  needs  a  box.  2. 
Key  tags.  Ever  try  ten  keys  before  you 
found  the  right  one?  The  tag  saves 
time  and  trouble.  3.  Sealing  wax.  For 
the  writing-desk.  Individuality  in  per- 
sonal correspondence.  4.  Handy  pack- 
age tags.  Put  tags  on  articles  when  lay- 
ing them  away.  'Home  efficiency.  5  and 
6.  Gummed  cloth  tape  and  adhesive 
transparent  tape.  The  mending  brothers 
who  want  to  work  for  yon  in  office  and 
home.  7.  Handy  box.  A  lot  of  handles 
under  one  roof.  8.  Paper  napkins.  Home 
and  office.  Keep  down  the  laundry  bills. 
Use.  them  for  breakfast,  lunch  and  fes- 
tive occasions.  9.  Dennison 's  crepe.  It's 
paper,  but  it  looks  like  satin.  10. 
Decorative  crepe-paper.  Designs  for 
every  holiday  and  season." 

Grouped  throughout  the  window  are 
little  heaps  of  the  stationery  articles 
mentioned  in  the  directory.       Each   has 


in  the  centre  of  it  a  card,  with  a  number 
corresponding  to  the  one  on  the  direc- 
tory, and  each  small  card  refers  the  be- 
holder to  the  directory  card  for  full  in- 
formation. In  this  way,  no  matter  on 
what  number  the  eye  first  chances  to 
light,  it  is  natural  to  turn  to  the  direct- 
ory; and  conversely,  when  the  gaze 
strikes  the  directory,  one  refers  to  the 
particular  small  .card  to  see  the  sample 
of  the  goods  described.  Card  No.  1  (and 
all  the  rest  are  similar)  reads  as  follows: 


Groups  5  and  6,  shown  together,  dis- 
close a  number  of  boxes  of  adhesive 
tape,  the  ends  of  which  project  through 
a  slit  in  the  box  and  fall  upon  and  are 
attached  to  a  piece  of  red  cardboard,  en- 
abling their  color  (black,  brown  and 
white)  and  their  width  to  be  plainly 
seen.  A  piece  of  the  transparent  tape 
is  shown  binding  up  a  torn  stenographic 
blank  leaf,  and  a  piece  of  the  stout  gum- 
med cloth  is  used  to  bind  the  back  of  a 
book. 


View    of    the    Elaborate    Display    Introducing   School   Supplies  Shown  in  Big  Corner  Window 
of  the  Hudson's  Bay  Company's  Store  of  Calgary. 


"No  1.  The  directory  card  in  the 
window  tells  you  more  about  it." 

Group  1  shows  a  loose-leaf  ledger 
sheet,  reinforced  by  a  dozen  gum  patches 
of  different  sizes  and  shapes. 

Group  2  shows  boxes  of  key  tags;  also 
several  of  the  metal-rim  tags  with  key 
attached,  and  directions  written  on  the 
card  in  ink:  "Storeroom,"  "Front 
hall,"  etc. 

Group  3  shows  a  blotting-pad  of  dark 
green,  with  complete  brass  writing-set — 
stamp-box,  pen-tray,  ink-bottle,  blotter, 
etc.  In  the  centre  reposes  an  envelope, 
sealed  with  green  wax,  and  stamped  with 
a  monogram  die,  which  lies  close  by.  In 
a  small  box  are  a  half-dozen  sticks  of 
sealing-wax  of  assorted  colors. 

Group  4  discloses  several  packages 
wrapped  in  stout  wrapping-paper  and 
tied  with  heavy  twine,  to  which  are  at- 
tached package  tags  reading  "Christ- 
mas ornaments,"  "Odds  and  ends  of 
linen,"  etc. 

14 


Group  7  is  a  box  of  "handy  articles." 
Packed  in  neat  little  compartments  in 
the  box  are  paper-clips,  twine,  tube  of 
library  paste,  key  tags,  gummed  labels, 
gum   patches  and  rubber  bands. 

Group  8  is  arranged  in  one  of  the  back 
corners  of  the  window,  and  consists  of 
packages  of  the  paper  napkins,  wrapped 
in  onion-skin  paper,  through  which  can 
be  seen  the  flower  design  stamped  upon 
each  set. 

Group  9  consists  of  flat  rolls  of  the 
plain  crepe-piaper  in  various  brilliant 
hues. 

Group  10  shows  flat  rolls  of  decorative 
crepe-paper,  with  designs  appropriate 
for  each  holiday — turkeys  for  Thanks- 
giving; Santa  Clans  for  Christmas; 
eagles  for  Fourth  of  July,  etc. 

The  window  has  always  in  front  of  it 
an  interested  crowd,  and  is  so  practic- 
able and  capable  of  so  much  variation 
that  it  will  pay  every  stationer  to  make 
a  careful  study  of  it. 


BOOKSELLER      AND      STATIONER 


That  School  Open- 
ing Window 


Much    Thought    Have    You 
Given  To  It  For  This  Year, 
Mr.  Dealer? 


How 

TTX  OOKSELLER  and  Stationer  is  for- 

|"\   tunate  this  month  in  being  able  to 

reproduce   two  views   of  a   school 

opening  window  display  which  was  used 

to  good  purpose  in  the  Calgary  store  of 

the  Hudson's  Bay  Company  a  year  ago. 

Examination   of   the   two    illustrations 

will    show    that    the   display    occupied    a 

corner   window.     These  windows  are  of 

immense  size  and  the  effect  of  this  strik- 


It  does  not  do  to  leave  considerations 
of  this  nature  until  the  last  minute,  the 
last  day  or  even  the  last  week. 

Now  is  the  time  to  get  ready  so  that 
the  full  business-creating  power  of  the 
show  window  may  be  brought  into  play 
to  contribute  toward  making  the  1915 
school  opening  trade  the  biggest  and 
most  profitable  in  the  history  of  the 
business. 

It  should  be  borne  in  mind  that  while 
retrenchment  has  been  evidenced  in  al- 
most every  direction,  it  does  not  apply 
to  the  schools.  It  would  have  to  be  a 
catastrophe  leaving  no  ray  of  hope  what- 
ever, to  make  Canadians  shirk  their 
duty  in  the  educating  of  young  Canada. 
Consequently,  in  the  school  trade,  war's 


View  from  Another  Angle  of  the  Exceptionally    Meritorious     School     Supply    Window    of    the 

Hudson's    Bay    Co. 


ing  and  strongly  appealing  setting  will 
readily  impress  itself  upon  the  minds 
of  those  who  see  these  reproductions. 

Miss  Thompson,  head  of  the  company's 
book  and  stationery  department,  was  in 
Toronto  last  month,  and  in  favoring 
Bookseller  and  Stationer  with  the  photo- 
graphs from  which  these  illustrations 
have  been  reproduced,  said  that  this 
window  had  created  nothing  short  of  a 
sensation,  crowds  being  gathered  be- 
fore it  almost   continually. 

It  can  readily  be  seen  that  the  prep- 
aration of  a  show  of  this  kind  entails 
a  great  amount  of  work,  including  long 
preparation  before  the  actual  trimming 
of  the  window  begins. 

June,  when  the  trade  is  so  much  con- 
cerned with  the  purchase  of  school  sup- 
plies is  a  good  time  to  consider  this  ques- 
tion of  windows  to  be  arranged  in  the 
latter  part  of  August  just  before  school 
opening  or  earlier  in  the  month  in  those 
sections  where  the  schools  re-open  in 
August. 


influence  is  negligible,  which  is  one  of 
the  fortunate  circumstances  of  the  book 
and  stationery  merchant's  lot  in  these 
times  of  stress. 

Getting  back  again  to  these  illustra- 
tions, observe  the  effective  introduction 
of  character  dolls  in  addition  to  items 
of  school  books  and  requisites.  Thus,  in 
addition  to  benefiting  the  school  book  and 
school  supply  department,  it  gives  the 
most  beneficial  publicity  to  the  fact  that 
desirable  dolls  are  there  to  be  obtained 
— dolls  that  sell  readily  at  prices  yield- 
ing good  profits. 

Thus  the  display  may  be  character- 
ized as  being  "double-barreled." 

There  is  ample  scope  for  the  live  sta- 
tioner to  emulate  the  example  here  af- 
forded, notwithstanding  that  very  few 
stores  can  boast  show  windows  of  such 
pretentious  proportions.  Displays  of  a 
most  creditable  character  can  be  install- 
ed even  in  very  small  windows,  so  no 
merchant  need  be  disheartened  by  the 
size  of  the  displays  seen  in  the  big 
15 


stores.  As  a  matter  of  fact  there  are 
many  merchants  who  maintain  that 
small  windows  are  far  better  than  big 
ones  for  the  book  and  stationery  trade. 

Put  in  a  Picnic  Window. 

In  connection  with  the  advice  in  an- 
other column  that  the  merchants  should 
make  it  a  point  to  search  the  advertis- 
ing pages  for  news  and  suggestions  for 
profitable  selling,  it  is  interesting  to  re- 
fer to  some  of  the  seasonable  lines  ad- 
vertised in  this  number. 

For  summer  selling  items  that  offer 
good  results  if  effort  is  concentrated  up- 
on them  are  such  timely  goods  as 
various  paper  specialties  which  will"  be 
in  demand  for  outing  parties  and  picnics. 

A  most  effective  window  could  be  ar- 
ranged with  picnic  sets,  containing 
paper  table  cloth,  paper  napkins  and 
other  requisites.  Paper  drinking  cups, 
ice  cream  pails,  paper  and  wooden  pic- 
nic plates,  waxed  paper  lunch  wraps, 
are  among  the  articles  that  will  add  to 
the  interest  of  the  "picnic  window" 
and  a  little  ingenunity  in  introducing 
something  of  a  unique  nature  suggesting 
the  picnic  and  adding  "local  color,"  can 
be  depended  upon  to  go  a  long  way  to- 
ward developing  sales  of  these  items. 


SUMMER  DISPLAY. 

The  first  warm  days  turn  the  dealer's 
attention  to  summer  goods,  and  these 
should  now  be  displayed  in  window  and 
show-case.  Of  outstanding  importance 
are  the  housekeepers'  necessities,  which 
include  all  kinds  of  wrapping  paper, 
tags,  labels,  strings,  etc.,  to  be  used  in 
putting  up  winter  things.  Then  there 
are  the  travelers'  necessities,  which  in- 
clnde  leather  goods,  writing  accessories, 
engagement  and  memorandum  books, 
diaries  and  journey  books,  fountain 
pens,  pencil  cases,  traveling  ink  bottles 
and  innumerable  other  things.  All  kinds 
of  out-of-door  toys  and  games  for  child- 
ren are  timely  to  be  displayed  and  a 
sporting  goods  window  will  be  sure  to 
attract  attention.  Business  will  un- 
doubtedly be  good,  conditions  on  every 
hand  point  to  trade  improvement  and 
the  number  of  mills  and  factories  that 
are  reported  as  working  longer  hours 
and  taking  on  more  men  increases  every 
day.  Conditions  in  Europe  make  foreign 
travel  impossible  for  pleasure,  and  there 
is  every  reason  to  believe  that  dealers  in 
Canadian  resorts  will  do  excellent  busi- 
ness. 


DON'T   BE   A    "MICAWBER." 

The  man  who  sits  in  a  corner  waiting 
for  business  to  pick  up  usually  has  the 
satisfaction  of  seeing  it  picked  up  by 
his  competitor. 


Some  Inside  Facts  About  Writing  Inks 

The  Oldest  Article  of  Manufacture  Sold  by  Stationers  —  Why  It  is  Most  Advisable  for  the 

Dealer  to  Feature  Inks  of  Standard  Quality. 

By  R.  R.  ROWE. 


HOW  to  sell  ink  is  a  big  subject  re- 
gardless of  the  opinion  of  any 
one.  I  mean  by  that,  how  to  suc- 
cessfully sell  ink.  It  is  a  safe,  general 
principle  that  nothing  can  be  sold  suc- 
cessfully without  the  basic  element  of 
quality. 

Because  of  the  lack  of  appreciation  in 
the  minds  of  the  public  generally  to  the 
vital  importance  of  using  really  good  ink, 
ink  of  really  high  quality,  and  a  corres- 
ponding lack  of  attention  to  the  same  im- 
portant consideration  on  the  part  of  the 
salesman  who  sells  ink,  the  subject  of 
ink,  it  occurs  to  me,  is  probably  the  least 
understood  of  any  article  carried  by  the 
stationer.  While  the  majority  have  a 
general  idea  of  it,  yet,  the  broader  know- 
ledge that  should  be  possessed — I  mean 
the  vital  points,  and  what  is  actually 
represented  in  its  manufacture — seems 
to  he  a  matter  too  small  for  considera- 
tion. It  is  just  taken  as  ink  and  let  go 
at  that.  It  is  impossible  to  successfully 
sell  ink  unless  something  of  the  history 
and  process  of  manufacture  is  in  the 
possession  of  the  salesman,  and  this 
knowledge  utilized  to  forcibly  impress 
the  buyer  of  the  value  to  him  of  the  pro- 
duct sold. 

How  many  here  realize  that  the  Sta- 
tionery business  was  built  around  inks? 
It  is  the  oldest  article  of  manufacture 
carried  by  the  stationer.  The  oldest  in- 
scription known  is  on  stone  on  display 
in  the  British  Museum,  carved  four 
thousand  years  ago.  The  oldest  specimen 
of  written  language  in  ink  is  on  an  E°'yp- 
•  tian  paprns,  now  in  the  Museum  at  Paris. 
This  writing  is  3,500  years  old.  The 
Chinese  claim  thcy»invented  ink  some  five 
thousand  years  ago.  but  the  truthfulness 
of  tills  is  questioned. 

The  first  inks  were,  properly  speaking, 
paints  remaining  on  the  surface  of  the 
material  written  upon;  the  modern  writ- 
ing-inks are  dyes  which  penetrate. 

The  best  of  ancient  writing-inks  were 
mixtures  of  carbon,  usually  lampblack, 
or  soot,  and  gum,  but  being  thick  and 
apt  to  deposit  the  coloring  matter,  thev, 
of  course,  soon  became  impracticable.  We 
can  justly  claim,  therefore,  that  ink  is 
the  pioneer  of  the  stationery  business,  in 
fact,  the  basic  rock  upon  which  the  mag- 
nificent structure  has  been  built.. 

To  eliminate  some  of  the  general  im- 
pressions that  have  been  formed.  I  mav 
state  that  the  seneral  interpretation,  and 
it  is  surprising  how  many  really  think 
it  is  a  fact,  is  that  to  become  a  manufac- 
turer  of   ink    all    that    is   required    is    a 


bottle,  cork,  label,  a  little  color  and 
plenty  of  water.  This  may  possibly  be 
true,  in  a  small  sense,  but  immeasurably 
incorrect  as  a  whole,  since  it  is  surpris- 
ing the  infinite  care,  time  and  labor  that 
it  taken  both  in  the  selection  of  material 
and   in  the  manufacture. 

Before  going  into  the  detail  of  manu- 
facture, which  I  believe  necessary  to 
the  salesman,  it  is  well  to  consider  the 
human  side  of  the  subject  —  what  we 
strive  for,  the  difficulties  that  must  be 
overcome,  which  frequently  are  imagi- 
nary, but  nevertheless  distinctly  tangible, 
and  the  many  abuses  attributed  to  it 
rather  than  committed  by  it. 

From  a  consumer's  standpoint,  we 
should  have  a  non-corrosive,  limpid  fluid, 
free  from  sediment  and  glutinous  mat- 
ters, one  not  affected  by  elements  of 
evaporation — pen  exposure,  without  wip- 
ing— and  sometimes  it  seems  even  one 
that  will  stand  a  disposition  existing  the 
morning  after  a  riotous  night  before. 

While  we  strive  for  perfection  and  do 
succeed  in  a  very  large  measure  both 
from  a  chemical  standpoint  and  one  of 
general  practicability,  yet  in  keeping  ink 
in  good  condition  we  must  oet  some  help 
from  the  consumer  in  order  to  attain 
satisfactory  nsaee,  and  tins  fact  should 
be  impressed  on  the  purchaser  by  the 
salesman. 

Invariably,  after  nsina-  a  pen  it  is  laid 
down  without  wiping,  and  since  anv  of- 
fice, no  matter  how  clean,  has  dust  float- 
ing about,  it  naturally  will  adhere  to  the 
wet  surface  and  is  bound  to  be  affected. 
Then  again,  ink-wells  are  always  subject 
to  exposure,  which  is  bound  to  create  a 
condition  of  evaporation,  and  as  soon  as 
the  liquid  leaves,  the  bodv  is  bound  to 
assert  itself,  hence  the  slight  deposit  or 
gummy  substance.  As  for  corrosion,  no 
manufacture  exists  that  can  avoid  this, 
nor  ever  will.  Our  main  contention 
here  is  that  the  reputable  manufacturer 
does  all  in  his  power  to  minimize  it, 
which  is  the  limit  of  our  power. 

The  total  elimination  of  these  condi- 
tions can  no  more  be  accomplished  than 
to  secure  a  writing-fluid  that  is  both  acid 
and  waterproof,  since  we  encounter  here 
a  chemical  reaction  indeed  peculiar.  The 
man  who  intellisrentlv  conveys  the  know- 
ledge to  the  consumer  of  such  rtroduets 
is  the  man  who  eliminates  trouble  and 
increases  profit.  The  ink  that  is  water- 
proof can  easilv  be  eradicated  by  certain 
chemicals,  while  an  aeidproof  ink  can  be 
removed  by  the  simple  use  of  a  common 
alkali  soap  and  water. 
16 


It  certainly  is  amusing  to  know  how 
many  people  have  been  deceived  by  an 
acid-proof  ink,  and  the  remarkable  part 
of  it  is  that  the  easiest  dupes  have  been 
the  banks. 

Let  us  go  a  bit  into  the  necessary 
manufacturing  knowledge  of  the  busi- 
ness for  the  man  who  wants  to  know 
what  he  sells.  I  am  sure  the  information 
will  be  of  interest. 

In  writing-fluid,  the  chief  ingredient 
is  nutgall.  The  very  best  quality  is 
known  as  blue  Aleppo  nutgall.  although 
they  come  in  blue. green  and  black.  The 
blue,  however,  is  the  most  indispensable 
in  the  manufacture  of  permanent  ink,  be- 
cause of  its  richness  in  tannin.  Nutgall 
is  found  throughout  Asia  Minor  from 
the  Archipelgo  to  the  confines  of  Persia; 
it  is  also  found  in  Armenia  and  Kurdis- 
tan. 

It  is  produced  by  an  insect  very  simi- 
lar to  what  we  call  the  horsefly.  This 
insect  punctures  the  branches  of  a  tree 
called  the  dyer's  oak.  Wherever  punc- 
tured, this  nut  grows.  When  flies  are 
scarce  in  that  country,  the  price  of  the 
nutgall  goes  up  very  considerably..  The 
fly  there  is  not  looked  at  in  the  same 
spirit  as  here. 

We  grind  these,  or  rather  crack  them, 
and  put  them  through  a  process  of  per- 
colation, very  similar  to  that  ordinarily 
observed  in  a  coffee  percolator,  but,  of 
course,  on  a  very  large  scale.  The  liquid 
we  get  from  this  is  gallic  acid.  We  even 
strain  this,  mixing  it  with  sulphuric 
acid  so  as  to  be  sure  that  it  is  settled 
and  free  from  any  sediment  whatsoever. 

The  next  in<rredient  of  importance  is 
copperas,  ordinarily  called  dry  iron.  This 
combined  with  the  gallic  acid,  produces 
the  permanency  of  the  writing-fluid.  In 
addition  to  this  we  use  carbolic  acid, 
which  acts  as  a  preservative. 

As  an  added  precaution,  the  water, 
previous  to  beins-  boiled,  is  strained  to 
safeguard  any  possible  sediment  there. 
and  is  tested  to  brine'  it  to  a  standard 
sufficientlv  receptive  to  admit  the  very 
best  admixture,  since  it  dwindles  down 
to  where  we  are  working  with  a  body 
heavier  than  water,  which  must  be  kept 
in  proper  suspension  and  solution. 

I  will  earrv  out  the  illustration  by  de- 
scribing or  treating  on  what  is  known 
as  writing-fluid,  or  blue-black  ink.  as 
this  easily  constitutes  approximately 
seventy-five  per  cent,  of  the  commercial 
trade,  therefore,  considered  of  greatest 
importance. 

TTp    to    this    point    we    have    only    pro- 


1\  O  O  K  S  E  L  L  E  K      AND      STATIONER 


duced  a  pale-gray  fluid.  In  order  to  have 
this  acceptable  for  commercial  usage, 
we  use  a  blue  anilin  color,  pleasing  to 
the  eye.  This  color  gradually  leaves  the 
record  through  oxidation,  leaving  it 
black,  and  will,  with  age,  become  more 
intensified,  becoming  a  firmer  black.  You 
see  the  action  of  present-day.  scientific- 
ally prepared  ink  is  exactly  the  reverse 
of  t lie  old  product,  since  this  would  fade 
out,  while  ours  becomes  deeper  and  in 
reality  becomes  a  part  of  the  paper  up- 
on  which   it   is  written. 

Carmine,  scarlet  and  red  ink  hold  a  po- 
sition of  no  mean  importance,  hence 
should   have  some  recognition.     A  brief 


explanation  would  be  that  these  inks  de- 
pend entirely  upon  the  secret  of  manu- 
facture and  the  proper  selection  of  in- 
gredients. We  strive  for  body,  proper 
suspension  and  solution.  This  is  hard 
to  accomplish  and  is  easiest  to  discover 
by  the  layman.  Personally,  I  would  say 
that  a  company  can  be  judged  by  the  red 
or  carmine  ink  it  makes.  Holding  it  up 
to  the  light  tells  the  stoiy.  If  you  find 
a  solid  body,  deep  color  and  free  from 
mother,  success  has  been  attained.  By 
mother,  I  mean  free  from  cloudy  shreds 
that  are  found  in  it,  similar  to  what  is 
commonly  found  in  vinegar.  If  this 
exists,  it  indicates  that  the  chemist  has 


failed  in  proper  assimilation  and  there- 
fore has  weakened  his  product.  Another 
indication  of  fallacious  manufacture  is 
the  precipitation,  easily  noticed  by  an 
abrupt  turning  of  the  bottle,  which  will 
show  how  the  color  has  sunk  to  the  bot- 
tom. I  would  modestly  suggest  compar- 
ing our  Oriental  carmine  to  any  other. 
You  will  notice  the  strength  of  body,  the 
absolute  suspension  and  solution  which 
it   maintains. 

Blue,  green  and  violet  inks  are  in  the 
class  of  the  carmine  and  red,  and  similar 
conditions  prevail. 

Editor's  Note. — The  writer  of  the  foregoing 
article  is  the  sales  'manager  of  one  of  the  lead- 
lag  ink  manufacturing  concerns  in  thp  United 
States. 


Big  Advantage  of  Retailer  Over  Catalogue  House 


ONE  of  the  speakers  at  the  conven- 
tion of  the  Retail  Merchants' 
Association  of  Saskatchewan,  was 
Prof.  Neystrom,  professor  of  political 
economy  in  the  University  of  Minnesota. 
His  subject  was  "salesmanship." 

When  considering  salesmanship,  Dr. 
Neystrom  asserted,  psychology  must  of 
necessity  come  under  scrutiny.  The 
word  sounds  forbidding,  yet  psychology 
simply  deals  with  the  question  of  how 
ideas  get  into  people's  minds,  and  how 
they  work  after  they  get  in.  Salesman- 
ship is  closely  connected,  for  it  is  simply 
getting  the  right  idea  into  someone's 
mind,  and  having  it  work  right  when  it 
gets  there. 

How  the  mind,  or  the  brain,  is  reach- 
ed by  nerves,  conveying  sensation  from 
nose,  eye,  ear,  fingers  and  tongue,  was 
outlined;  then  in  detail  Dr.  Neystrom 
proceeded  to  indicate  the  ways  in  which 
the  right  sensations — the  purchase  com- 


pelling sensations — could  be  sent  along 
these  sense  nerves  by  the  skilful  sales- 
man ;  how  not  only  one  sense,  but  all 
the  senses,  should  be  played  upon  to 
effect  the  desired  end;  a  purchase. 

People  are  not  alike.  Some  learn 
more  through  the  eye  than  through  the 
ear;  some  just  the  reverse.  But,  as  a 
matter  of  proven  fact,  more  learn  more 
by  the  sense  of  touch  than  they  learn 
through  the  eyes  or  ears.  Some  have 
ears  and  hear  not;  eyes  and  see  not;  but 
all  seem  possessed  of  a  touch  sense 
which  conveys  knowledge.  Touch  helps 
out  all  the  other  senses.  The  child 
knows  its  value.  All  should.  Sight  may 
prove  deceptive;  touch  seldom  or  never 
does. 

"You'll  see  what  I  mean,"  continued 
the  speaker,  "if  you  have  two  counters, 
one  with  goods  in  easy  reach,  one  with 
the   goods  behind   glass.     You   will   find 


the  counter  where  the  goods  can  be  felt 
by   far  the  more  popular. 

How  a  Sale  Was  Lost. 

"I  remember,"  he  proceeded,  "see- 
in-  a  salesman  explain  a  kitchen  utensil. 
He  explained  it  well,  and  three  times 
the  woman  reached  out,  unconsciously 
almost,  to  take  hold  of  the  article.  Three 
times  the  clerk,  without  any  discourtesy, 
kept  the  utensil  in  his  own  hands.  He 
was  interested  in  his  talk,  but  when  it 
was  over  the  woman  went  out.  Three 
opportunities  to  let  her  learn  through 
her  sense  of  touch  as  well  as  her  sense 
of  hearing  the  clerk  had  let  pass. 

"Mail  order  houses,"  said  Dr.  Ney- 
strom, "can  not  appeal  through  the 
sense  of  touch.  This  is  a  big  loss,  and 
one  which  they  feel,  for,  as  the  adver- 
tising manager  of  the  Sears  Roebuck 
Company  said  to  me:  'We  write  descrip- 
tions so  those  who  read  will  imagine 
how  things  feel.'  " 


Take  Pains  to  Please  Each  Individual  Customer 


OTHER  things  being  equal,  the  re- 
tail stationer  or  clerk  who  is 
willing  to  take  pains  to  please  a 
customer,  is  the  man  who  is  going  to 
make  the  most  friends  for  the  store.  The 
following  incident  related  by  an  ex;- 
ehange  furnishes  a  capital  illustration 
of  this  point. 

The  writer  says  that  while  looking  in- 
to the  show  window  of  a  stationery  store 
one  day  he  noticed  a  leather  bill  book  of 
a  somewhat  unusual  pattern  which  at- 
tracted his  attention.  He  entered  the 
store  and  inquired  the  price. 

The  man  behind  the  counter  accom- 
panied him  to  the  sidewalk,  in  order 
that  the  customer  might  point  out  the 
particular  article  that  he  wished,  and 
then  returning  to  the  store,  reached  into 


the  window  and  took  out  the  identical 
bill  book  that  had  been  indicated. 

The  writer  told  the  man  that  it  was 
too  bad  to  put  him  to  so  much  trouble, 
and  to  have  him  disarrange  the  window 
display,  and  the  stationer  replied  that 
he  was  glad  to  wait  upon  the  customer 
and  to  see  that  he  got  exactly  what  he 
wanted. 

As  there  was  no  rush  of  customers  at 
the  time,  the  writer  dropped  into  a  pleas- 
ant chat  with  the  stationer,  in  course  of 
which  it  developed  that  he  had  a  number 
of  bill  books  like  the  one  in  the  window 
on  a  shelf  almost  at  his  elbow  when  the 
customer  entered,  and  could  have  passed 
out  one  of  those  and  thus  saved  himself 
quite  a  deal  of  trouble. 

Asked  why  he  had  not  done  this,  the 
stationer  replied  that  he  had  found  that 

17 


it  paid  to  take  pains  to  please  a  custom- 
er, especially  when  serving  him  for  the 
first  time,  and  that  there  were  many  per- 
sons who  when  they  had  chosen  some 
article  in  the  show  window  were  much 
better  satisfied  to  have  the  identical 
article  that  they  had  chosen,  rather  than 
a  duplicate  from  the  stock  in  the  store, 
so  that  whenever  he  could  he  liked  to 
humor  their  fancy  in  this  regard. 

Of  course  this  particular  method  of 
taking  pains  to  please  a  customer  might 
not  be  feasible  in  every  stationery  store, 
but  it  plainly  and  forcibly  illustrates, 
how  a  retail  stationer  who  makes  a  study 
of  human  nature  and  is  willing  to  put 
himself  to  a  little  exertion,  can  general- 
ly find  ways  of  pleasing  customers  that 
would  not  occur  to  the  average  man. 


BOOKSELLER     AND      STATIONER 


The  MacLean  Publishing  Company 


LIMITED 

JOHN   BAYNE   MACLEAN 
H.  T.  HUNTER 

PUBLISHERS  OF 


President 
General  Manager 


Booksellerand  Stationer 

and  Office  Equipment  Journal 


ESTABLISHED    1885. 

FINDLAY  I.  WEAVER  ....         Manager 

CABLE  ADDRESSES 

CANADA:   Macpubco,  Toronto.    ENGLAND:  Atabek,  London,  Eng. 
OFFICES 

Montreal  701-702  Eastern  Tp.  Bk.  Building.  Phone  Main  1255 
Toronto  -  -  143-149  University  Avenue.  Phone  Main  7324 
Winnipeg  -  -  34  Royal  Bank  Building.  Phone  Garry  2313 
New  York,  R.  B.  Huestis,  115  Broadway,  N.Y.  Phone  Rector  8971 
Boston       -       -       Room  733,  Old  South  Building.  Phone  Main  1024 

GREAT  BRITAIN— 

London    -    The    MacLean    Company    of   Great   Britain,    Limited, 

88  Fleet  Street,  E.C.    E.  J,  Dodd,  Director. 

Telephone  Central  12960.  Cable  Address:  Atabek,  London,  Eug. 

SUBSCRIPTION 

:  United'  States,  $1.50;   Great  Britain   and   Colonies,  4s. 


Canada, 

6d.;   elsewhere,  6s 


PUBLISHED    MONTHLY 


Vol.  XXXI. 


JUNE,  1915. 


No.  6 


New  Bookselling  Plan  Proposed 

IP  is  interesting  to  observe  that  in  the  United  States 
a  proposal  is  being  discussed  between  book  pub- 
lishers and  booksellers  which  was  formulated  by 
the  Board  of  Trade  of  the  American  Booksellers' 
Association  and  presented  for  consideration  at  the 
annual  convention  of  that  body  in  New  York  in 
May. 

It  is  designed  to  fix  and  maintain  retail  prices 
thus  circumventing  the  price-cutting  evil  which  has 
long  been  injurious  to  the  best  interests  of  the  book 
trade  and  in  which  even  the  courts  of  the  United 
States  have  in  effect  protected  offending  retail  con- 
cerns in  their  persistent  course  of  selling  books  at  cut 
prices,  chiefly  for  the  advertising  benefit  of  such  a 
course,  it  is  contended. 

The  new  plan  contemplates  continued  ownership 
by  the  publisher  after  the  books  have  passed  into  the 
hands  of  the  bookseller.  The  latter  is  to  have  all 
new  books  on  memorandum  for  a  few  months,  with 
the  understanding  that  at  the  termination  of  the 
period  the  bookseller  will  buy  outright  not  less  than 
90  per  cent,  of  the*  total  of  new  books  at  the  invoice 
price.  Ownership  during  the  period  resting  with  the 
publisher,  he  will  name  fixed  prices  for  that  time, 
and  it  would  be  a  violation  of  the  owner's  rights  for 
the  bookseller  to  make  other  prices. 

This  would 'mean  at  least  during  a  fixed  period 
after  the  appearance  of  a  new  book  that  the  price- 
cutter  would  be  eliminated.  Whatever  loss  might 
confront  the  publisher  could  be  made  up  bv  a  slight 
addition  to  the  wholesale  and  the  retail  price  of  the 
book.  On  the  other  hand,  books  that  have  proved 
unsalable  at  normal  prices  having  been  removed 
from  the  market,  the  publisher's  salesman  would  find 
the  bookseller  much  more  ready  to  take  new  publica- 
tions. Many  new  books  that  would  have  a  limited 
sale  are  not  bought  by  some  dealers  under  the  present 
arrangement;  with  the  elimination  of  the  new-book 
risk,  such  books  would  be  taken  in  representative 
quantities  and  the  number  of  booksellers  would  in- 
crease. 

18 


Canada's  Bookstores 

WHILE  Canada  has  the  reputation  -of  being 
the  best  book-buying  country  in  the  world, 
per  capita,  there  are  many  towns  in  the  differ- 
ent provinces  that  are  not  adequately  served  in  point 
of  bookstores. 

In  the  smaller  towns  it  is  not  advisable  for  a  mer- 
chant to  endeavor  to  confine  his  attention  to  books 
alone.  Books  and  stationery  form  a  most  admirable 
combination  and  it  is  true  that  the  average  merchant 
engaged  in  these  lines  finds  his  greater  profit  accru- 
ing; from  the  stationery  branch  of  the  business  along 
with  other  associated  lines.  These  stores  are  never- 
theless called  bookstores — frequently  a  misnomer 
because  of  the  sadly  negligible  proportion  of  books 
as  compared  with  the  other  stock  in  trade.  This  cir- 
cumstance gives  rise  to  much  criticism  of  the  "book- 
store" on  the  part  of  townspeople.  Moreover,  it  has 
the  effect  of  augmenting  the  mail  orders  for  books 
going  to  firms  in  the  larger  centres.  Many  of  these 
book  buyers  do  not  give  the  local  bookseller  a  thought 
nor  do  they  reflect  that  the  aggregate  of  these  small 
orders  for  books  going  to  outside  firms  would  go  far 
towards  giving  their  town  more  creditable  bookstores 
were  they  to  give  the  local  booksellers  the  considera- 
tion that  is  due  them  as  taxpayers  of  the  community. 

The  booksellers  themselves,  however,  are  far  from 
blameless,  for  it  is  notoriously  true  that  they  do  not 
exert  the  same  measure  of  ingenuity  and  constant 
application  in  the  merchandising  of  books  that  they 
do  with  the  stationery  branch  of  their  business. 

The  bookseller  should  set  his  own  house  in  order 
by  giving  adequate  attention  to  the  book  end  of  his 
business.  Then  he  will  find  that  such  efforts  will 
soon  bear  fruit. 

The  book  buyers  should  encourage  to  the  utmost 
the  enterprise  shown  by  the  local  bookseller. 


Those  War  Tax  Stamps 

READEKS  should  be  fully  acquainted  with  the 
new  war  tax  stamps  and  remember  that  ordin- 
ary postage  stamps  can  be  utilized  instead  of 
the  special  stamps  marked  "war  tax." 

The  post  office  department  states  that  postage 
stamps  may  be  used  for  the  prepayment  of  war  duties 
on  bank  cheques,  bills  of  exchange,  promissory  notes, 
express  money  orders,  proprietary  or  patent  medi- 
cines, perfumery,  wines  or  champagne,  as  well  as 
upon  letters  and  post  cards,  postal  notes  and  post 
office  money  orders,  the  intention  being  to  provide 
facilities  in  those  portions  of  the  country  where 
excise  stamps  are  not  readily  available. 


Know  Your  Goods 

ONE  OF  the  speakers  at  the  Saskatoon  Conven- 
tion emphasized  the  fact  that  success  in  the 
selling  end  of  a  business  depends  not  only  on 
the  employer,  but  on  the  clerks  who  serve  behind  the 
counter.  .Learning  and.knowing  the  goods  is  not  all 
there  is  to  the  game  of  salesmanship.  It  takes  indi- 
vidual skill  and  initiative  to  know  how  to  handle  the 
different  kinds  of  customers  who  visit  the  store.  The 
'salesman  must  know  the  goods,  be  polite,  be  cheerful 
and  back  of  it  all  he  must  have  a  will  of  his  own  and 
a  spark  of  aggressiveness  which  will  give  him  a  com- 
pelling power  to  induce  customers  to  buy.     Propri- 


BOOKSELLER      AND      STATIONER 


etors  can  do  a  great  deal  towards  making  competent 
salesmen  of  their  employees.  A  little  time  spent  each 
week  in  instructing  the  salesmen  in  the  art  of  hand- 
ling customers  will  he  time  well  spent  and  will  result 
in  many  sales  being  made  which  might  otherwise  be 
lost, 

HI 

War  Effect  on  Sale  of  Fiction 

IN  the  LTnited  States,  according"  to  the  monthly 
bulletin  of  one  of  the  largest  of  the  book  jobbing 
houses  of  that  country,  there  is  now  being  experi- 
enced a  decided  revival  in  the  demand  for  fiction,  a 
circumstance  which  is  not  true  of  Canada,  although 
a  healthy  demand  is  reported  for  several  of  the  more 
recently  issued  novels.  There  is  better  promise  for 
the  immediate  future  by  reason  of  the  important 
May  issues  of  novels  and  others  to  follow  in  June. 
The  coming  of  a  few  or  only  one  novel  which,  by 
reason  of  the  outstanding  importance  of  its  author, 
assures  a  big  sale  in  spite  of  untoward  circumstances, 
will  doubtless  have  the  tendency  of  reviving  the 
general  interest  in  fiction. 

This  is  earnestly  to  be  desired,  because  there  is 
danger  of  too  morbid  a  tone  fixing  itself  in  the 
minds  of  the  people  by  too  constant  and  all-absorb- 
ing attention  to  the  horrors  of  war  and  its  dreadful 
consequences. 

■  The  United  States  book  trade  publication  referred 
to  in  the  foregoing,  asks:  "Is  the  great  war  respon- 
sible for  the  increased  demand  for  fiction?"  It  goes 
on  to  say: 

"With  our  American  newspapers  gorged  with 
sensational  war  news,  it  would  appear  natural  to 
expect  a  big  slump  in  the  demand  for  fiction.  But 
statistics  show  the  opposite  to  be  the  fact.  Our 
records  show  the  demand  for  fiction  during  March, 
1915,  far  exceeded  that  of  the  same  month  last  year. 
What  is  the  reason?  What  has  brought  about  the 
change? 

"One  solution  may  be  the  fact  that  the  war  news 
ha.s  stimulated  reading  during  the  past  six  months 
as  never  before,  and  now  the  people,  growing  tired  of 
war  and  desolation,  but  with  the  reading  habit  strong 
upon  them,  are  turning  to  fiction.  Dealers  should 
make  the  most  of  this  opportunity  in  displaying  and 
pushing  their  books  of  fiction." 

m 

Editorial  Notes 

NEVER  TAKE  SHELTER  behind  the  mistake  of  a 
clerk.     Make  your  store  good  for  every  contract  of 

its  "agents." 

*        *        * 

ONE  OF  the  great  secrets  of  the  success  of  the  cata- 
logue and  mail  order  houses  is  that  the  goods  are 
so  well  described  and  illustrated,  as  well  as  priced, 
that  the  prospective  customers  get  a  mental  impres- 
sion of  an  article  that  appeals  to  them ;  and  there 
grows  up  a  desire  to  buy. 

MISLEADING  REPORTS  having  been  circulated 
in  the  United  States  with  respect  to  the  admission  of 
tourists  into  Canada,  an  official  circular  has  been 
issued  declaring  that  no  passports  are  required  from 
United  States  citizens  who  enter  Canada  for  purposes 
of  pleasure  or  business.  In  fact,  the  tourist  regula- 
tions remain  the  same  as  for  several  years  past.  It  is 
expected  that  many  American  tourists,  who  have 
hitherto  spent  their  vacations  on  the  European  con- 
tinent, will  come  to  Canada  this  year. 


Mail  Order  Craze 


RETAIL  merchants  can  do  a  great  deal  in  the 
way  of  curtailing  the  operations  of  the  mail 
order  houses.  If  the  merchants  advertise  in- 
telligently in  the  local  papers,  it  will  pay  them  and 
at  the  same  time  gain  the  support  of  the  local  pub- 
lisher in  the  movement  towards  creating  a  more  loyal 
feeling  toward  the  home  community.  The  spirit  of 
"Home  Loyalty"  is  being  encouraged  in  many  sec- 
tions and  the  following  notice  which  has  appeared 
in  many  rural  newspapers  will  show  how  the  small 
town  publishers  are  taking  up  the  matter.  The 
following  is  from  a  Vernon,  B.C.,  paper: 

"It  is  worth  while  to  stop  and  think  seriously 
what  this  sending  of  money  to  mail  order  concerns 
means  locally.  It  means  poorer  schools,  poorer  roads, 
higher  taxes,  unemployment.  To  buy  cheap  things 
cheaply  never  did  and -never  will  mean  prosperity. 

"There  is  involved  in  this  thing  of  sending  money 
to  large  cities  for  goods  which  can  be  purchased  from 
the  home  merchant,  the  question  of  local  prosperity. 
It  is  a  poor  policy  to  tear  down  the  business  stability 
of  the  home  town  in  order  to  swell  the  prosperity  of 
the  large  city. 

"In  the  long  run  there  can  be  no  gain  to  anybody 
in  patronizing  foreign  business  concerns  at  the  ex- 
pense of  local  concerns.  If  local  merchants  cannot 
get  sufficient  business  to  pay  the  expense  of  operation, 
it  means  that  smaller  stocks  will  be  carried  and  that 
the  range  of  selection  will  be  restricted.  It  means 
that  fewer  clerks  wall  be  employed;  it  means  that 
fewer  houses  will  be  built  or  rented;  it  means  that  the 
growth  of  the  local  town  or  city  will  be  retarded. 
This  means  in  the  long  run  that  the  amount  of  taxes 
which  the  rural  districts  will  have  to  pay  will  be 
increased  or  that  the  public  highways  and  other 
conveniences  which  make  for  better  things  will  be 
sacrificed. 

"This  thing  of  sending  out  money  in  large  vol- 
ume which  should  be  spent  at  home  always  strikes 
back  some  way  or  other.  The  school  teacher  may 
send  away  for  her  gowns;  the  boarding-house  keeper 
away  for  his  needs.  Then  comes  the  cry  that  reven- 
ues from  local  taxation  because  of  decreased  business 
are  not  adequate  to  meet  expenses.  Then  school 
boards  are  confronted  with  the  necessity  of  cutting 
salaries;  the  patrons  of  the  boarding  house  become 
fewer ;  the  sign  'for  rent'  is  seen  conspicuously  posted 
on  buildings. 

"The  whole  question  of  local  betterment  is  in- 
volved in  this  foolish  mail  order  craze.  If  a  com- 
munity is  foolish  enough  to  spend  its  money  abroad 
which  should  be  spent  at  home,  then  that  community 
must  satisfy  itself  with  poorer  schools,  churches, 
roads,  theatres,  mean-looking  towns,  everybody  in 
debt,  mortgages  foreclosed  and  general  business 
depression. 

"If  the  people  would  cut  out  the  mail  order  non- 
sense for  six  months,  there  would  be  a  local  pros- 
perity which  wrould  surprise  everybody.  When  all 
the  people  learn  that  their  own  community  is  most 
worthv  of  consideration,  when  they  learn  the  folly 
of  building  up  great  cities  at  the  expense  of  their  own 
local  towns,  then  they  can  be  called  rational,  and 
not  till  then." 


19 


■mini 


:,,,,. 


l!!:ill!!!!:!!;l!!llIIII!ll!l!IIIIIII!Ii 


iiiiiin 


ACROSS    CANADA    TRADE    NEWS 


Winnipeg,  Man. — A  private  wire 
from  the  Adjutant-General  to  Mrs. 
Agnes  Torrance,  states  that  her  son 
Pte.  James  Torrance,  of  the  79th  Cam- 
eron Highlanders,  is  seriously  wounded. 
This  is  all  the  information  it  contains. 
Previous  to  -his  departure  for  the  front 
he  was  employed  with  Clark  Brothers, 
wholesale  stationers,  for  six  years.  He 
had  resided  in  Winnipeg  for  nine  years. 
Pte.  Torrace  was  born  in  Stirling, 
Scotland,  and  was  20  years  old  on 
May  7th.  He  resided  with  his  parents 
at  951  Banning  St.  He  has  one  brother, 
Peter,  and  one  sister,  Agnes,  both  living 
in  the  city. 

Calgary,  Alta* — J..  H.  Walker,  who 
has  for  twelve  years  been  manager  of 
the  Calgary  branch  of  the  United  Type- 
writer Co.,  Limited,  is  now  in  business 
for  himself  in  that  city,  having  opened 
an  office  supply  house  under  the  name 
of  J.  H.  Walker  &  Co.,  Limited.  Mr. 
Walker  has  a  wide  connection  with  the 
commercial  houses  of  that  city  and  there 
is  every  reason  to  believe  that  the  new 
firm   will    have   a    successful   career. 

Toronto,  May  28.— Richard  W.  Main, 
for  44  years  an  employee  of  the  Canada 
News  Company,  died  yesterday  at  his 
home,  181  Vermont  avenue,  having  been 
ill  for  over  four  years.  He  was  in  his 
02nd  year.  Deceased  was  born  at 
Guernsey,  Channel  Islands,  and  had 
lived  in  Toronto  nearly  all  his  life. 

Aylmer. — Owing  to  continued  ill-health 
G.  M.  Standing  has  decided  to  sell  his 
book  and  stationery  business  and  with- 
draw from  all  active  work,  for  a  time,  at 
least. 

Ottawa,  May  29.— Chief  Ross  stated 
this  morning  that  complying  with  a  re- 
quest of  the  Board  of  Contiol  he  would 
not  enforce  the  early  Saturday  night 
closing  by-law  so  far  as  bookstores  are 
concerned,  pending  the  proposed  revi- 
sion of  the  by-law.  Consequently  book- 
stores may  keep  open  to-night  after  nine 
o'clock  with  impunity. 

Fought  at  Langemarck. 

Bombardier  J.  A.  Yates,  of  the  .9th 
Field  Battery,  a  Toronto  boy  whose  par- 
ents live  at  902  Manning  avenue,  and 
who  passed  through  the  battle  of  Lange- 
marck safely,  was  an  employe  of  Brown 
Bros.,    wholesale    stationers.      He    is    an 


enthusiastic  soldier.  Shortly  before  he 
left  for  the  front  he  was  married  to  Miss 
Vera  Lougheed,  a  Toronto  girl.  He  was 
formerly  in  the  Mississauga  Horse. 

J.  A.  Shelley,  representative  of  John 
Dickenson  &  Co.,  Limited,  in  the  Mari- 
time Provinces  and  Newfoundland, 
whose  likeness  is  presented  here,  has 
gone  to  the  front  with  the  24th  Battal- 
ion Canadian  Expeditionery  Force,  be- 
ing one  of  some  four  hundred  men  of 
the    John    Dickenson    &    Co.'s    organiza- 


J.   A.   SHELLEY. 

tion  who  have  volunteered  for  active 
service  since  the  outbreak  of  war.  The 
24th  Battalion  are  now  in  England, 
completing  training  before  going  to  the 
front. 

Charges  Unfairness. 
Ottawa,  §nt.,  May  17. — A.  H.  Jarvis, 
Bank  street,  book  and  stationery  dealer, 
has  sent  a  protest  to  the  city  council 
about  the  city's  method  of  buying  sta- 
tionery. He  points  out  that  for  five  years 
the  stationery  used  at  the  city  hall  has 
been  bought  without  the  securing  of 
tenders,  and  he  alleges  that  the  city 
auditor,  who  has  charge  of  the  pur- 
chases, has  turned  the  orders  over  to  one 
firm.  He  claims  unfairness. 
20 


Montreal  Trade  Notes. 

The  death  has  occurred  in  Montreal 
of  Charles  B.  Lanctot,  a  retired  dealer 
in   church   ornaments. 

Two  juvenile  burglars,  who  broke  into 
the  book  store  of  the  Foster  Brown  Co., 
Ltd.,.  432  West  S,t.  Catherine  street, 
Montreal,  on  Tuesday  night,  May  11, 
were  captured  by  a  smart  policeman. 

It  is  very  significant  that  an  increase 
has  taken  place  in  the  demand  for 
mourning  note  paper.  Should  this  war 
go  on,  and  the  casualty  lists  continue  to 
come  in  the  way  they  have  been  doing, 
the  demand  will  be  heavy.  The  popu- 
larity of  the  correspondence  card  con- 
tinues. There  is  little  new  in  it  beyond 
(iift'ercnt  styles  of  initials. 

A  novelty  has  appeared  this  month  in 
the  shape  of  playing  cards,  bearing  the 
mime  "The  Allied  Armies,"  with  coats 
of  arms  of  various  countries  on  the  back, 
mikI  European  kings  and  queens  for 
faces.  It  was  designed  by  a  Montreal 
man,  and  placed  on  the  market  by  a  local 
firm.  The  pip  is  large,  which  is  import- 
ant when  cards  are  of  unconventional 
design.  The  fault  with  the  average  view 
card  is  that  the  pip  is  small,  making 
it  almost  useless  for  playing.  Altogether, 
I 'icy  are  nicely  got  up.  and  are  selling 
well. 

Although  crossing  the  Atlantic  may 
now  well  considered  a  perilous  feat,  E. 
D.  Twite,  one  of  the  salesmen  of  The 
Carter's  Ink  Company  sailed  from  New 
York  on  May  15th  for  England.  He 
is  on  a  leave  of  absence  in  order  to 
visit  his  old  home  in  King's  Lynn  Eng- 
land, and  will  hear  from  his  own  family 
how  it  feels  when  bombs  are  dropped 
from  German  Zeppelins  on  one's  im- 
mediate vicinity.  As  may  be  remem- 
bered the  town  of  King's  Lynn  was  one 
of  the  first  towns  on  the  East  coast  of 
England  to  be  raided  by  the  German 
Air-Craft,  and  Mr.  Twite's  family  were 
fortunate  enough  to  escape  unharmed 
although  several  bombs  were  dropped 
in  close  proximity  to  them. 


Nobody  ever  succeeded  with  the  habit 
fastened  to  him  of  letting  whole  hours 
slip  away  in  idleness.  The  old  adage 
that  time  is  money  seems  never  to  have 
penetrated  the  minds  of  some  men. 


HOW  OTHER  STATIONERS  DO  THINGS 


CLOSED    BOXES    HIDE    CONTENTS. 

Floor  show  cases  should  never  be 
filled  with  stationery  and  every  hox 
closed.  A  lady  will  not  be  attracted  to 
the  display  in  the  first  place.  Also,  for 
anyone  purchasing,  the  dealer  will  be 
obliged  to  pull  out  several  boxes  and  re- 
move the  covers  before  a  selection  can 
be  made.  These  little  losses  of  time  are 
annoying  to  customers,  and  costly  to  the 
merchant. 


SHOW   $5  PENS  FIRST. 

One  of  the  fountain  pen  manufactur- 
ing firms  in  a  recent  issue  of  its  house 
organ  had  the  following  to  say  about 
fountain    pen    selling:  '    * 

"Always  show  $5  pens  first. 

"The  larger  the  gold  pens,  the  longer 
the  life  and  the  more  pleasing  is  the 
feeling  under  the  hand. 

"Study  your  customer.  If  he  hesi- 
tates, show  him  the  four-dollar  size.  You 
can  still  drop  to  a  $2.50,  and  give  him 
the  same  guarantee  of  satisfaction,  but 
naturally  having  a  smaller  gold  pen,  the 
life  would  not  be  as  great  as  the  larger 
size,  and  the  action  not  quite  as  pleasing. 

"Many  times  it  means  a  compromise 
on  a  four-dollar  pen.  It  is  easy  to  come 
down  to  a  smaller  size,  but  hard  to  go 
up.  See  that  you  have  an  assortment  of 
four  and  five-dollar  pens  in  your  stock 
and  try  this  out.  It  will  result  in  an  in- 
crease in  the  receipts  of  the  depart- 
ment." 

*     »     • 

From  a  conversation  which  Bookseller 
and  Stationer  had  with  a  leading  firm 
manufacturing  flags,  it  is  apparent  that 
the  stationery  trade  is  not  nearly  living 
up  to  possibilities  in  the  sale  of  flags. 
This  manufacturer  pointed  out  that  one 
particular  newspaper  last  year  sold  20,- 
000  of  a  certain  sized  fla<r,  which  was 
in  exceptionally  strong  demand,  while 
in  the  same  season  the  total  sales  to  the 
trade  amounted  to  only  about  500.  If 
a  newspaper  can  do  so  well  in  selling 
flags,  why  should  not  a  live  retailer 
achieve  a  similar  success?  Certainly 
there  is  something  amiss  when  one  news- 
paper sells  forty  times  as  many  of  a 
particular  item  than  the  combined  re- 
tailers throughout  Canada.  The  very 
fact  of  a  paper  giving  publicity  to  the 


article  should  be  a  sufficient  incentive 
for  wide-awake  dealers  to  push  its  sale, 
and  that  it  will  pay  to  do  so  is  suffi- 
ciently evidenced  by  the  results  ob- 
tained in  the  flag  selling  campaign  of 
the  newspaper  as  alluded  to  in  the  fore- 
going. 


Where   Do  You    Stand? 

Are  you  getting  all  the  benefit 
you  should  out  of  Bookseller  and 
Stationer? 

Bookseller  and  Stationer  had  an 
interesting  talk  recently  with  a 
stationer  who  said  he  had  been  re- 
ceiving this  paper  regularly  for  the 
past  few  years,  but  that  it  wasn  't 
until  very  recently  that  he  had 
begun  to  appreciate  the  actual  value 
of  this  trade  paper.  Previously  he 
had  read  the  paper,  chiefly  as  a 
diversion,  much  as  he  read  any 
other  periodical.  Then  one  day  he 
was  roused  out  of  his  mental  leth- 
argy by  a  most  important  item  of 
trade  news  which  he  saw  in  one  of 
the  advertising  pages  and  he  awoke 
to  the  fact  that  most  of  the  adver- 
tisements were  simply  that  —  news 
messages  about  goods  which  he  could 
profitably  sell. 

"Since  that  time,"  said  the  mer- 
chant, "I  have  profited  to  a  sur- 
prising extent  by  making  it  one  of 
my  duties  to  read  every  advertise- 
ment in  Bookseller  and  Stationer, 
because  I  realize  that  those  an- 
nouncements of  the  different  firms 
anxious  to  have  me  buy  from  them, 
contain  the  messages  which  they  are 
most  anxious  to  impart  to  me  at 
that  particular  time  and  that  nat- 
urally they  will  vitally  concern  my 
business." 

Every  merchant  who  is  doing  that 
is  finding,  as  the  E.  6.  Nelson  & 
Co.,  the  prominent  St.  John,  N.B., 
booksellers  and  stationers,  said  in 
renewing  their  subscription,  that  the 
most  profitable  dollar  they  spend  is 
the  one  that  pays  for  their  annual 
subscription  for  Bookseller  and 
Stationer. 


Some  good  ideas  on  selling  by  tele- 
phone which  can  be  applied  to  any  busi- 
ness were  contained  in  a  brief  article  by 
D.  W.  Stevick,  advertising  manager  of 
the  Bloomington  (111.)  Bulletin  in  the 
Fourth  Estate  (March  1.3)  in  which  he 
told  how  he  had  solicited  farm  sale  ad- 
vertisements  from   farmers     with     such 

21 


success  over  the  telephone  that  he  had 
entirely  abandoned  the  use  of  form  let- 
ters for  this  purpose. 

He  believes  it  is  possible,  almost  in- 
stantly, to  "size  up"  the  prospect  over 
the  telephone  and  suggests  that  the  sell- 
ing talk  then  be  made  to  suit  the  per- 
sonality of  the  prospect. 


MAKING  BIRTHDAYS  PAY. 

A  dealer  who  passed  passed  his  spare 
minutes  looking  over  the  birth  records 
in  the  local  papers,  clipping  them  for  his 
diary,  has  evolved  a  perpetual  birthday 
calendar.  He  does  business  in  a  city  of 
60,000  inhabitants.  After  following  the 
births  for  two  or  three  years,  he  has 
many  names.  Then  about  a  week  before 
one  of  these  children  has  a  birthday,  he 
sends  to  the  mother  a  neatly  typewritten 
letter  something  like  this: 

"Dear  Madam:  We  believe  your  lit- 
tle boy   (or  girl)   will  be  years  old 

on  the day  of .    We  beg  to  call 

your  attention  to  the  fact  that  we  have 
a  very  large,  beautiful  and  well  selected 
stock  of  children's  toys,  dolls,  picture 
books,  birthday  presents,  etc.,  and  if  you 
will  he  so  kind  as  to  drop  into  our  store 
some  time  within  the  next  day  or  so  we 
feel  sure  that  you  will  find  something  in 
the  way  of  a  birthday  present  which  will 
please  your  little  one.  If  she  (or  he) 
is  to  have  a  birthday  party  we  believe 
you  and  your  friends  will  find  our  stock 
the  most  complete  and  beautifully  dis- 
played   in   the    city." 

What  mother  would  not  be  surprised 
to  get  such  a  letter  from  a  total  strang- 
er? Even  if  she  did  not  avail  herself 
of  the  invitation  to  call  and  buy  a  pre- 
sent, she  would  be  sure  to  feel  kindly 
toward  the  firm,  and  might  become  a 
customer.  Clipping  birth  notices  took 
but  little  of  the  merchant's  time.  A  deli- 
cate compliment  was  implied  in  the  let- 
ter. It  contained  a  touch  of  human  in- 
terest and  courtesy  which  had  a  good 
effect. 


St.  Thomas,  Ont. — Brewster's.  Limit- 
ed, suffered  about  $10,000  loss  by  fire, 
which  broke  out  in  the  basement  of  the 
store  the  night  of  May  11. 


IN  the  advertisements  reproduced  oil 
this  page,  the  most  prominent  one 
is  the  "Dollar  Day"  advertisement, 
not  only  because  it  is  the  largest,  but 
because  of  its  exceptional  nature.  It  is 
sometimes  advisable  to  spend  a  little 
extra  money  to  get  extraordinary  dis- 
play effect.  Some  newspapers  make  it 
a  practice  to  provide  special  designs  in 
order  to  make  their  proposition  stronger 
in   its  appeal. 

The  Douglas  Co.  's  advertisement  is  a 
good  example  of  how  cuts  add  to  the  at- 
tractiveness of  a  book  advertisement. 

In  these  war  times,  military  books 
command  wide  interest,  consequently 
the.  Duncan  advertisement  is  a  good  ex- 
ample of  time  publicity. 

Curran's  Bookstore  has  a  "Picture 
Framing"  announcement  that  is  small 
but  good,  both  in  point  of  display  and 
its  message. 

The  Estevan  New  Store's  advertise- 
ment introduces  too  many  widely  dif- 
ferent lines.  The  others  are  all  single 
purpose  advertisements  and  in  this 
space  an  advertisement  with  additional 
selling  arguments  regarding  any  one  of 
the  propositions  introduced,  would  have 
made  the  publicity  more  profitable  to 
the  advertiser  than  in  thus  scattering 
shot. 


STANDARDS  OF  PRACTICE. 

Readers  of  Bookseller  and  Stationer 
will  recall  the  standards  of  practice 
adopted  by  the  Associated  Advertising 
Clubs  of  the  World  at  the  big  conven- 
tion in  Toronto  a  year  ago,  as  repro- 
duced in  this  paper.  Dealing  with  the 
effect  of  these  standards  of  practice  in 
the  current  issue  of  "Associated  Ad- 
vertising," William  H.  Ukers,  chairman 
of  the  Standards  of  Practice  Commis- 
sion of  the  National  Commission,  says: 

"Through  the  standards  of  practice, 
and  for  the  first  time,  the  ideals  of 
truth  telling  in  all  forms  of  advertising 
— and,  less  directly,  in  all  forms  of  busi- 
ness— have  been  given  formal  definition 
in  concrete  rules. 

"And  now  that  the  National  Com- 
mission has  been  organized  to  do  busi- 
ness— is  an  actual,  business  institution — 
the  importance  and  the  practical  value 
of  these  standards  of  practice,  adopted 


D?l>AB  DAY 


<& 


^f^msmai^ 


fa 


Giria' 
Leather      Hand 

Bags.  $1. 75 
Wednesday       tor 


SI. 00        SI. 00 


San    Reno    Note    Pape 
Regular  65c   

San    Reno    Envelopes 
Regular  t»5c   .  - 

Pph   Handle,  reg.    10c  . 

Pen  Points.  ]  doz  10c. 

Ink.  regular   10c 


$1 


T5c  Watch  Wrist  Strap.) 

73c  Change  Purse   

75c   Novel   I 

75c   Hand   Baa;    ■» 

15c  Writing  Tablet  .... 

25c  Envelopes   

35c    Playing  Card, 

25c  Post  Cardi   J 


$1 


$1.50  guar  Fount  "o  Pen  I  -.. 
35c  Oil:  edged  N  Book}  \\ 
35c  bot    F  to  Pen   Ink    I  ▼  ' 

Pencils.  1  do*.  50c  ..., 
Scribblers.  1  doz,  50c. 
Erasers.  6  for  JSc  ... 
Pen  Poima,  12  for  10c. 


|2  50  Reeves    Washable!  i 
Stencil  Outfit   ( 


Every    Mac's    Libr: 


$1 


5  for 

$1.00 


Regular   $1.50.   2   for 


$1  00 


Limp  Cair 
Pocket   Poets 

Regular 

35c  and  SOc 

4  for 

S1.00 


No»fHe  ind  alt 

R->JtLu>c  $100 

Material  Day 

at  Special 

Reduced    Prlcea 


Ware  Stationery  Store 

RUSSELL    BLOCK    (NINTH  AVE.)    1st  AVE.  N.   w 
MOOSE  JAW  SASK. 


DOUGLAS  STORE  NEWS 


Only  SOC  Per  Copy 


HJJ»1 


■uuptius 


"Anne  of 

Green 

Gable*" 


The  Douglas  Co.  Ltd. 


r,~- 


Picture  Framing 

Upon  the  rorrect  se- 
lection of  moulding  de 
pends  the  beauty  of 
your  picture.  We  have 
the  newest  in  mould- 
ings. 

Curran's 


BOOKSTORE 

New  Idea  Dress  Patterns 


MILITARY 
BOOKS 


\Vf  have  an  excellent 
stock  of  Military  Train- 
ing Manuals,  not  only  of 
the  official  publication* 
bill  also  of  many  supple- 
mentary books. 


Robert  Duncan  &  Co. 

Booksellers, 
JAMES  ST.  ANl>  MARKET  SQUARE 


Newspapers,  Periodicals,  Magazines 
and  Books  of  All  Classes 


Subscriptions  booked  from 
any    part    of    the    world 


Lowney's  Chocolates — for  old 
and  young  folks — a   specialty 


Agency    for    The    Olivrr    Typewriter,    Supplies,    Etc. 

Estevan  News  Store  \™ '*X5?, 


at  Toronto,  will  become  increasingly 
apparent. 

"No  one  has  ever  hoped  that  all  mem- 
bers of  all  departments  would  live  up  to 
these  standards,  absolutely,  so  soon  as 
this.  They  are  ideals  of  conduct.  And 
they  will  need  definition  in  some  cases. 

' '  They  can  be  improved  upon — they  can 
and  will  grow.  But,  first  of  all,  we 
must  think  of  applying  them — must 
make  them  fit  into  every-day  business 
affairs.  Already  there  have  been  great 
improvements  as  the  direct  result  of 
These  standards. 

"I  believe  the  time  is  coming  when 
no  man  will  be  tolerated  in  any  depart- 
ment who  has  flagrantly  violated  the 
standards  of  practice  of  his  department. 
And  before  that  time  arrives,  the  stan- 
dards will  have  been  improved  upon — 
will  have  grown — as  the  result  of  ex- 
perience pointing  to  our  needs. 

"I  also  firmly  believe  it  will  eventu- 
ally be  impossible  for  unfair  competi- 
tion to  thrive  in  any  department  of  ad- 
vertising because  of  the  opportunity  to 


correct  it  through  the  National  Com- 
mission, and  the  standards  of  practice 
will  be  the  rules  by  which  the  conduct 
of  the  members  will  be  measured. 

"Hugh  Chalmers  has  said  the  great- 
est cause  of  advertising  waste  lies  in 
the  fact  there  is  still  too  much  'bunk' 
in  advertising,  and  so  the  departments 
of  the  National  Commission,  with  the 
opportunity  to  improve  and  enforce  the 
standards  of  practice,  offer  the  advertis- 
ing business  a  wonderful  opportunity — 
for  they  offer  to  every  advertising  man 
the  opportunity  to  correct  the  evil  at  its 
source. 

"No  department  could  be  purer  in  its 
purpose  and  stronger  in  its  battle  for 
the  truth  without  making  all  advertis- 
ing purer  and  stronger. 

"At  Toronto,  serious-minded,  hopeful 
men  in  various  departments  formulated 
these  standards  and  subscribed  to  them 
because  they  believed  the  doctrine  set 
forth  represented  the  best  standard  of 
right  action  obtainable. 


Canada  as  an  Importer  of  Toys 

Information  as  Reported  by  United  States  Consul  Henry  P.  Starrett  of  Owen  Sound,  Ontario. 


CANADA'S  purchases  of  toys  and 
dolls  approximate  $1,000,000  an- 
nually. There  being  no  impor- 
portant  domestic  production  of  these 
goods,  the  import  figures  represent  prac- 
tically the  total  present  market. 

During  the  fiscal  year  ended  March 
31,  1914,  the  imports  of  toys  and  dolls 
into  the  Dominion  from  all  countries 
amounted  to  $1,039,002  (against  $937,- 
661  in  1913  and  $771,001  in  1912),  of 
which  Germany  furnished  $581,009,  the 
United  States  $293,977,  Great  Britain 
$91,538,  France  $33,214,  Japan,  $26,- 
243,  and  Austria-Hungary  $5,615.  Ger- 
many 'a  share  in  this  trade  consisted 
chiefly  of  dolls,  character  figures,  and 
cheap  colored  picture  books;  the  United 
States  furnished  most  of  the  large  me- 
chanical toys,  games  of  all  kinds,  and 
picture  books  of  the  better  grade. 

Changes  in  the  Import  Trade. 

The  radical  changes  in  the  foreign 
trade  occasioned  by  the  war  have  been 
felt  in  the  toy  trade  perhaps  more 
severely  than  in  most  other  lines.  A 
large  number  of  orders  that  had  been 
placed  during  the  early  part  of  the  past 
year  to  supply  the  Christmas  trade 
could  not  be  executed,  and  the  resulting 
shortage  in  the  supply  of  many  of  these 
goods  caused  Canadian  buyers  to  look 
to  other  sources.  For  the  coming  season 
the  situation  will  be  still  further  aggra- 
vated unless  normal  trade  conditions  are 
once  more  restored. 

Toy  manufacturers  in  the  United 
States  who  have  been  encouraged  to  ex- 
pand the  doll  manufacturing  end  of 
their  business  on  account  of  the  unfilled 
home  iinarket,  should  endeavor  to  in- 
vestigate the  Canadian  market  for  these 
goods  in  time  to  bid  for  the  fall  trade. 
Importers  are  of  the  opinion  that  Am- 
erican manufacturers  can  easily  obtain 
an  important  share  of  the  business. 

Most  toys  are  imported  by  jobbers 
located  at  Montreal  and  Toronto  on 
terms  ranging  from  30  days  (2  per  cent, 
discount)  on  goods  from  the  United 
States  to  90  days  on  goods  from  Ger- 
many. Jobbers'  terms  to  dealers  are  2 
per  cent.  30  days,  net  60  days;  quota- 
tions being  f.o.b.  jobbers'  shipping 
point.  Many  large  retailers  import  their 
toys. 

Prices  to  Dealers. 

As  most  of  the  mechanical  toys  come 
from  the  United  States,  there  is  no  ne- 
cessity of  quoting  prices  on  them.  How- 
ever, American  manufacturers  of  dolls 
and  picture  books  may  be  interested  in 
knowing    the    net     wholesale     prices    to 


dealers  on  representative  lines  as  quoted 
by  Canadian  jobbers: 

DRESSED   DO'DLS. 

Per  doz. 
Bisque    head,    glass    eyes,    hair,    painted 
eyebrows,   jointed   neck,   shoulder,   and 
hip,     muslin     dress    and    hat,    painted 
shoes : 

S  inches   long    $  0.90 

10-inch  size,  with  shoes  and  stockings..  1.25 
11-inch  size,  with  shoes,  better  costume  2.00 
15-inch  size,  with  shoes,  satin  costume..     3.60 

16-inch  size,  all   body  joints   4.50 

18-inch   size,    real   eyelashes,   etc. 8.00 

20-inch   size,   silk   costume    IS. 00 

24-inch,   silk   costume    30.00 

CHARACTER   BABY   DOELS. 
Bisque    head,    bent   limbs,    jointed    neck, 
shoulders,  and   hips,  short   hair,  sleep- 
ing  eyes,    muslin    dress   lace    trimmed, 
without  shoes   or  stockings: 

8-inch   size    .?  2.25 

10-inch   size    6.50 

12-Inch   size 8.00 

lG-inch   size    15.00 

CEDEULiOID   BABY    DOLES.. 
All    one    piece    (or    with    jointed    arms), 
embossed   painted  features: 

2%-ineh   size    .$0.30 

3%-tnch   size    : 42 

4% -inch   size    65 

6%-inch   size    1.25 

11-inch   size    4.20 

PICTURE  BOOKS. 
10  paper  pages  in  colors: 

5%   by  7%   inches    $  0.30 

10  by  9  inches    45 

14    paper    pages    in    colors,    8y2    by    10V6 

inches   00 

G  paper  pages  in  colors,  varnished  covers, 

10  by   12   inches    2.25 

8  linen   pages,   covers  in   color,  5  by   6y2 

inches    JO 

12  linen   pages,  covers  in  color,  5  by  6V2 

inches    00 

The  prices  shown  above  are  those  ob- 
taining in  normal  times.  It  is  very  dif- 
ficult to  secure  correct  quotations  for 
present  sales,  as  the  season  has  not  yet 
opened,  but  it  is  stated  that  the  prices 
for  the  coming  season  will  be  10  to  25 
per  cent,  higher. 

Customs  Duty. 

The  Canadian  Customs  tariff  provides 
a  duty  on  dolls  and  toys  (including  pic- 
ture books)  of  all  kinds  of  25  per  cent, 
ad  valorem  when  coming  from  Great 
Britain  and  371/2  per  cent,  when  from 
other  countries.  These  rates  include 
the  increase  effective  February  12,  1915. 


Another  new  toy  manufacturing  con- 
cern in  Canada  is  the  Empire  Novelty 
Co.,  of  Toronto,  whose  line  consists  of 
lead  soldiers  put  up  in  a  variety  of  de- 
signs and  packages. 

Still  another  Canadian  product  is  the 
Young  Canada.Field  Constructive,  manu- 
factured by  the  Reliance  Metal  Weather 
Strip  Co. 

Children's  garden  sets,  sand  pails  and 
scuttles,  baseball  goods  of  all  kinds, 
kites,  sail  boats,  marbles  and  in  fact 
outdoor  toys  of  every  description  will  be 
good  from  now  on  through  the  summer. 


AS  TO  SUMMER  TOY  TRADE. 

THIS  year,  especially  when  every 
business  man  needs  to  exert  him- 
self to  the  utmost  in  order  to 
get  people  to  buy  goods,  extra  precau- 
tion should  be  taken  to  provide  against 
the  lethargic  influence  of  the  hot  months 
upon  both  seller  and  buyer. 

Besides  featuring  the  multitudinous 
seasonable  playthings,  it  is  important  to 
obtain  a  great  deal  of  the  week-end 
trade  that  can  be  yours.  Your  fellow- 
townsmen  might  just  as  well  purchase 
their  gifts  in  the  home  town  before  they 
leave  town  to  visit  a  family  having 
children. 

Again,  a  great  deal  of  vacation  busi- 
ness can  be  yours,  and  when  families 
leave  town  for  several  months  this  trade 
bulks  in  an  amazing  manner. 

To  procure  this  trade  special  vacation 
offers  can  be  made:  "A  Suitcase  Full 
of  Toys  for  the  Seashore,"  "A  Big  Box 
of  Toys  for  the  Summer  Home," 
"Make  it  a  Happy  Vacation  for  the 
Little  Girl— Give  Her  a  Doll  House  Full 
of  Dolls,"  etc.  These  and  similar  win- 
dow and  newspaper  announcements  will 
help  materially  in  making  the  summer 
more  worth  while. 

There's  a  New  Spirit  Regarding  Sum- 
mer  Trade. 

Until  a  few  years  ago  it  was  a  pretty 
general  custom  for  merchants  to  crawl 
into  a  shell  or  else  go  fishing  for  the 
entire  summer,  honestly  believing  that 
no  extra  effort  of  theirs  could  alter  the 
seeming  inevitable.  To-day  there's  a 
different  spirit  throughout  the  country 
and  the  result  is  manifest. 

Toy  business  always  exists,  only  some- 
times it's  harder  to  manage.  But  if 
merchandising  were  an  easy  matter 
there  would  be  no  merchants,  and  a  man 
might  just  as  well  close  his  doors  if  any- 
body and  everybody  could  compete  with 
him  at  the  drop  of  the  hat. 

Summer  toy  trade,  then,  is  a  matter 
of  maintaining  as  cool  a  store  as  pos- 
sible and  in  putting  forth  the  utmost 
that  is  in  a  man  to  overcome  the  addi- 
tional obstacles  that  must  be  recognized 
as  existing. 


NO  SALE. 

Bookstall  clerk  (after  fifteen  minutes) 
— Would  you  like  to  buy  that  book,  ma- 
dam? 

Lady  (absently) — Oh,  no,  thanks,  I've 
almost  finished  it. — Punch. 


23 


SM 


^TD.|?dw^pdg 


LESSON  NO.   5. 

AT  the  outset  I  wish  to  impress  up- 
on followers  of  this  course  the  ut- 
most importance  of  mastering  last 
month's  lesson  before  proceeding  with 
this  one.  Have  you  secured  your  brushes 
and  proper  materials  as  advised  to  do 
the  work?  If  you  have  not  then  you  are 
just  one  month  behind.  I  would  strongly 
urge  you  to  hurry.  Don't  think  that  be- 
cause these  lessons  are  free,  you  can  let 
one  slip  by  and  start  in  on  the  next.  This 
can  be  done  in  a  way,  but  it  is  not  ad- 
visable. If  you  do  this  you  are  losing 
an  important  part  of  some  alphabet  or 
figure  work  which  links  one  lesson  to 
another. 

In  other  words  if  you  wish  to  make 
a  complete  success  of  this  course,  the  les- 
sons should  be  treated  as  if  you  were 
paying  a  high  price  for  them.  Your 
brushes  should  be  of  the  highest  quality 
sable.  The  camel  hair  variety  is  of  no 
use  for  water  color  work.  Be  sure  you 
get  an  over-abundance  of  supplies  and 
do  not  get  tools  not  advised -in  these  les- 
sons. There  are  many  agents  traveling 
from  town  to  town  with  devices  for 
making  show  cards  quickly,  the  manipu- 
lation of  which  need  n*>  experience.  My 
advice  is  keep  your  hand  on  your  money. 
You  may  have  been  "stung"  already  but 
this  is  just  a  tip  for  the  future. 

See  Figure  1  of  last  month's  article 
for  illustration  of  brushes. 
Chart  5. 

In  the  chart  shown  this  month  we  have 
a  continuation  of  last  month's  brush 
stroke  square  face  lettering.  These  let- 
ters go  hand  in  hand  with  the  figures  of 
that  issue. 

Each  stroke  is  just  one  sweep  of  the 
brush  and  must  be  made  with  a  free  arm 
movement.  There  are  many  old-fashion- 
ed v>ard  writers  who  work  with  their 
riglit  hand  resting  on  their  elbow,  but 
this  method  has  long  been  discarded  by 
modern  card  writers,  and  should  not  be 
used. 

There  is  one  thin?  to  be  remembered 


not  to  lay  too  much  stress  on  accuracy. 
The  main  thing  is  to  work  for  effect. 
Try  to  keep  your  cards  from  the  "set" 
appearance  given  by  type.  Allow  them 
a  free  and  easy  appearance.  Remember 
that  your  work  is  not  going  to  be  criti- 
cized as  a  work  of  art  but  for  its  selling 
and  trade  drawing  value. 

You  will  note  in  a  good  many  of  my 
illustrations  letters  that  are  not  per- 
fect but  have  that  free  and  easy  show 
card  appearance. 

To  begin  practice  lay  out  a  half  sheet 
of  cardboard  with  guide  lines  one  and 
one-half  to  two  inches  apart  according 
to  the  size  of  the  brush,  you  are  using. 
Practise  and  re-practise  many  times  the 
exercises  and  letters  shown  in  the  chart. 

Fig.  No.  2  illustrates  the  method  for 
practice  work. 

Fig.  No.  3  gives  the  correct  position  of 
the  hand  while  holding  the  brush. 
The  Chart. 

The  "A"  is  a  six  stroke  letter.  Care 
should  be  taken  to  get  both  sides  of  the 
same  slant.  Note  the  position  of  stroke 
three. 

Stroke  three  of  "B"  is  placed  above 
the  centre  of  the  letter.     This  is  not   ;i 


necessity  but  gives  it  a  more  show  card 
appearance  than  if  it  were  placed  exact- 
ly between  the  two  guide  lines.  Note 
where  the  small  cross  bars  indicate  the 
joins  of  the  strokes. 

The  "C"  is  composed  of  two  main 
strokes.  They  must  be  made  quickly  as 
should  all  oval  letters  or  curved  strokes. 
The  "D"  is  made  with  four  strokes. 
Note  where  stroke  four  joins  two  and 
three. 

Stroke  three  in  "E"  and  "F"  is 
curved.  This  is  not  necessary  but  it 
takes  away  their  plain  appearance.  It 
can  also  be  made  straight. 

A  whole  half  Sheet  of  cardboard  is  not 
too  much  to  waste  on  the  exercises  before 
the  "G."  This  stroke  is  used  in  the  con- 
struction of  several  letters  on  this  chart. 
Stroke  three  of  the  "H"  must  be  kept 
parallel  with  both  guide  lines.  The  "I" 
is  simple,  must  be  made  absolutely  at 
right  angles  with  the  guide  lines.  The 
"J"  has  two  main  strokes. 

Stroke  one  must  curve  before  it  comes 
in  contact  with  the  lower  guide  line. 

The  second  stroke  of  the  "K"  is  made 
by  drawing  the  brush  in  either  direction. 
This  is  just  a  matter  of  which  ever  comes 


Praetice  fxercises 

This  illustration   shows  how  to  conduct  the  practice  exercises'. 

24 


BOOKSELLER      AND      STATIONER 


i  C I D 


Ar.         S. 


=  H  llll  1 1)11  J  ^  K 


6 

G 

0© 

///M> 

\ 

VM 

How 

easier  to  the  student.  I  make  it  both 
ways  myself. 

The  "L"  has  two  main  strokes.  Slant 
the  end  of  stroke  two  as  shown.  Care 
should  be  taken  to  have  the  slant  stroke 
of  the  "m"  to  join  as  nearly  as  pos- 
sible in  the  centre  of  the  two  uprights 
on  either  sides. 

Practise  this  letter  many  times.  The 
strokes  one  and  three  should  not  be  as 
far  apart  as  the  corresponding  ones  of 
the  "m." 

Only  Two  Strokes  to  the  "  0" 

The  "0"  is  the  only  two  strokes  let- 
ter in  this  alphabet.  This  letter  cannot 
be  practised  too  much.  The  strokes 
must  be  made  quickly  after  they  are  be- 
gun. Note  where  the  joins  are.  Remem- 
ber that  where  the  joins  are  shown  it 
does  not  mean  that  the  brush  must  stop 
abruptly  at  that  point.  In  order  to  hide 
the  joins  it  is  necessary  to  overlap  each 
stroke.  The  "P's"  formation  is  similar 
to  that  of  the  "B."  The  difference  is 
that  the  centre  stroke  comes  exactly  in 
the  centre  instead  of  nearer  the  top,  as 
in  the  "B." 

The  tail  of  the  "Q"  is  made  with  one 
stroke  and  with  practice  does  not  need 
a  finishing  stroke  on  the  end.  The  rest 
of  the  letter  is  the  same  as  the  "0." 

The  "R"  is  the  same  formation  as  the 
"P"  with  stroke  five  added. 

The  "S"  seems  to  give  the  beginner 
the  most  trouble  of  all.  There  are  three 
main  strokes  in  it.  The  top  of  the  let- 
ter is'  slightly  smaller  than  the  bottom. 
This  letter  should  be  practised  many 
times.  The  preceding  exercise  is  very 
beneficial   to  the  beginner.     Stroke  two 


(Sharl  T}°5. 

these  letters   are  made  is   explained   fully   in   this  article. 


of  "T"  should  meet  that  of  stroke  one 
squarely  in  the  centre. 

The  strokes  one  and  two  of  the  "U" 
should  stop  about  an  eighth  of  an  inch 
above  the  lower  guide  line  in  order  to 
let  stroke  three  curve  up  at  each  end 
and  still  rest  on  the  lower  guide  line. 
Stroke  one  and  two  of  the  "V"  are 
similar  to  those  of  the  "A,"  only  re- 
versed. The  "W"  is  two  "V's"  put 
together.     Both   sides   should   be  of  the 


Fig.  3. 


same  angle.  The  two  main  strokes  of 
the  "X"  should  cross  as  near  the  centre 
as  possible.  Strokes  one  and  two  of 
the  "Y"  should  meet  stroke  three  at 
equal  distance  between  the  guide  lines. 
The  "Z"  will  need  a  lot  of  practice.  The 
slant  stroke  should  specially  be  gone 
over  often. 

This  is  only  one  of  the  many  designs 
of  "&"  that  are  popular  with  card 
writers.  The  finishing  strokes  should 
not  over-run  the  width  of  the  main 
strokes.  The  arrows  indicate  the  direc- 
tion in  which  to  draw  the  brush. 
Cleanliness  of  the  Show  Card. 

There  are  many  little  things  which  a 
beginner  has  to  be  careful  of  while  learn- 
ing to  write  cards,  and  most  of  them  are 
25 


found  out  by  experience.  Here  is  one 
which  some  think  should  be  left  to  a 
person's  'own  common  sense;  but  I'm 
sure  that  a  little  time  spent  on  it  is  not 
lost  as  it  results  in  less  work  for  you 
and  less  expense  for  the  store  in  which 
you  are  employed.  It  is  the  cleanliness- 
of  the  show  card.  It  is  often  a  great 
surprise  to  me,  when  I  go  into  an  ex- 
ceedingly clean,  well  fitted  store,  to  note 
show  cards  or  price  tickets  soiled  from 
finger  marks  or  dust  stained  from  long 
usage.  The  reason  why  these  cards  are 
left  up  has  always  been  a  mystery  to 
me  There  is  just  as  much  sense  in  a 
merchant  or  clerk  wearing  a  dirty  col- 
lar as  there  is  of  having  a  soiled  ticket 
up  for  the  public  to  see.  These  cards 
should  be  cleaned  up  if  possible,  and  if 
that  cannot  be  done,  replaced  with  new 
ones.  There  are  several  kinds  of  rub- 
ber used  for  cleaning  marks  of  cards 
but  few  if  any  will  take  a  finger  mark 
off  completely  owing  to  its  oily  nature. 
The  best  method  for  the  removal  of  these 
disfi2-urements  I  know  is  by  using  dry 
pumice  stone.  This  when  rubbed  on 
with  a  clean  cheese  cloth  will  remove  the 
spots  successfully.  It  should  always  be 
kept  in  a  flat  wooden  or  cardboard  box 
that  is  easily  gotten  into. 

Rub  lightly  until  the  spot  is  removed. 
By  using  this  you  can  save  many  dol- 
lars' worth  of  tickets  in  a  lifetime,  and 
it  makes  the  cards  almost  as  good  as 
new. 

There  are  many  other  kinds  of  stains 
which  mar  the  appearance  of  a  show 
card  and  that  cannot  be  removed  suc- 
cessfully. This  card  should  then  be  de- 
stroyed. 


■■TO 


REPORTS  OF  BEST  SELLERS. 

From  Different  Canadian  Cities. 
Toronto. 

1.  Pollyanna  Grows  Up   Porter. 

2.  Angela's   Business    Harrison. 

3.  Man   of  Iron    Dehan. 

4.  Still   Jim    Willsie. 

5.  Girl  of  the  Blue  Ridge Erskine. 

6.  Ruggles  of  Red  Gap   Wilson. 

Hamilton. 

1.  Pollyanna  Grows  Up  . .  .E.  H.  Porter. 

2.  Man  of  Iron   Richard  Dehan. 

3.  The  Keeper  of  the  Door 

Ethel  M.  Dell. 

4.  Holy  Flower    Rides  Haggard. 

5.  Ruggles  of  Red  Gap.H.  Leon  Wilson. 

6.  Angela's  Business. .  .H.   S.  Harrison. 

Winnipeg. 

1.  Ruggles  of  Red  Gap   Wilson. 

2.  Angela's   Business    Harrison. 

3.  AVho   Goes  There?    .-. Chambers. 

4.  The  Man  of  Iron    Dehan. 

5.  Little   Sir  Galahad    Gray. 

6.  Pollyanna  Grows  Up    Porter. 

Editor's   Note. — Russell   Lang   &    Co., 

in  sending  in  their  report,  say:  "We 
have  sold  more  of  Col.  Steele's  book, 
'Forty  Years  in  Canada,.'  than  all  fic- 
tion combined." 

Regina,  Sask. 

1.  Man  of  Iron  . . .  .^ Dehan. 

2.  Mr.  Grex  of  Monte  Carlo. Oppenheim. 

3.  Keeper  of  the  Door Dell. 

4.  Lone  Star  Ranger   Jane  Grey. 

5.  Little  Comrade   ...Burton  Stevenson. 

6.  Who  Goes  There? Chambers. 

Edmonton. 

1.  God  's  Country  and  the  Woman 

Oliver  Curvvood. 

2.  Angela's  Business   

Henry   Sydnor  Harrison. 

3.  Still    Jim    Honore    Willsie. 

4.  Bealby    H.   G.  Wells. 

5.  Bred  of  the  Desert.  .Marcus  Horton. 
f>.  Little  Sir  Galahad   P.  Gray. 

Victoria,  B.C. 

1.  Keeper  of  the  Door E.  M.  Dell. 

2.  God's  Country  and  the  Woman 

Curwood. 

3.  Man  of  Iron    ( .  .  .  .Dehan. 


4.  Before  the  Gringo  Came. .  .  Atherton. 

5.  Bealby H.  G.  Wells. 

6.  Contrary  Mary    Temple  Bailey. 

London. 

1.  Pollyanna  Grows  Up    

Eleanor  H.  Porter. 

2.  Angela 's    Business    

Henry  S.  Harrison. 

3.  The  Turmoil Booth   Tarkington. 

4.  Who  Goes  There?   

. '. Robert  W.  Chambers. 

5.  The  Keeper  of  the  Door 

Ethel  M.  Dell. 

6.  The  Valley  of  Fear.  .A.  Conan  Doyle. 

St.  John,  N.B. 

1.  Pollyanna  Grows  Up   Porter. 

2.  The  Turmoil Booth   Tarkington. 

3.  Contrary    Mary Temple    Bailey. 


THE  BEST  SELLING 
NOVELS 

Canadian  Summary 

(During    the    Month    of   May) 

1.  Pollyanna    Grows    Up.      Eleanor 

H.   Porter    7!) 

2.  The  Man  of  Iron.  Richard  Dehan     78 
:;.     Keeper   of  the  Door.    E.   M.   Dell     57 

4.  Angela's  Business.  Henry  Sydnor 

II.i rrison   53 

5.  The   Turmoil.     Booth   Tarkington     4J 

0.  Who    Goes    There?      Robert    W. 
Chambers   42 

U.    S.    BEST    SELLERS. 

(As   Compiled   for  Baker  &   Taylor's 

Bulletin.) 

1.  Pollyanna    Grows    Up.      Bv    Eleanor 
H.  Porter. 

2.  Still  Jim.    By  Honore  Willsie.- 

3.  Pollyanna.     By  Eleanor  H.  Porter. 

4.  The   House   of   the   Misty    Star.     By 
Frances   Little. 

5.  The    Girl    of    the    Blue    Ridge.      By 
Payne  Erskine. 

G.     The  Turmoil.  By  Booth  Tarkington. 

BEST    SELLERS    IN    ENGLAND. 

I  As  Compiled  by  W.  H.  Smith  &  Sons.) 
Who   (Joes   There?     R.   W.  Chambers. 
A  Bride  of  the  Plains.     Orezy. 
Marriage  by   Conquest.     W.  Deeping. 
Allward.     E.   S.  Stevens. 
Mr.   Washington.     M.  Bowen. 
Loneliness.      R.    H.    Benson. 


4.  Keeper  of  the  Door.  ...  .Ethel  M.  Dell. 

5.  Audacious   War    Baron. 

0.  Witli   the   Allies    Davis. 

Halifax. 

1.  The  Man  of  Iron Dehan. 

2.  Keeper  of  the  Door   Dell. 

3.  Hepsey    Burke    Westcott. 

4.  The   Sword   of  Youth    Allen. 

5.  Angela's   Business    Harrison. 

(i.  The  Graves  at  Kilmorna.  . .  .Sheehan. 

St.   Catharines,  Ont. 

1    Who  Goes  Truxe?   Chambers 

2.  Polyanna   Grows  Up    Porter. 

3.  Contrary  Mary   

4.  House  of  MisW  Star   

5.  Pep   

26 


MUSIC   IN  PUBLIC   LIBRARIES. 

The  following  communication  has 
been  received,  dealing  with  the  report 
appearing'  in  the  last  issue  of  the  Free 
Library  of  Musical  Publications  to  be 
established  at1  the  College  Street  Li- 
brary in  Toronto: 
Editor  of   Bookseller   and   Stationer: 

Gentlemen.- — In  your  May  issue  you 
state  that  Toronto  Public  Library  is  the 
first  to  have  a  free  circulating  library 
of  music.       Now,  who  told  you  that? 

It  sounds  very  advanced  for  Ontario, 
but  this  library  has  had  a  library  of 
music  circulating  since  1901.  Goodness 
knows  it  is  hard  enough  to  get  ahead 
of  Dr.  George  Locke,  whom  I  consider 
holds  the  key  to  the  library  situation  in 
Canada.  I  copied  the  idea  from  a  free 
library  in  Massachusetts,  and  I  think 
I've  been  told  that  Hamilton,  Ont.,  has 
since  copied  the  idea  from  Westmount. 
It  will  in  time  become  a  part  of  every 
free  public'  library  to  circulate  good 
music  and  copies  of  good  pictures,  winch 
help  in  the  general  uplift,  as  well  as 
good  books. 

I  will  put  in  a  page  from  our  April 
Bulletin,  to  show  you  what  music  we  ac- 
cessioned that  month. 

Cordially   yours, 
MARY   S.   SAXE, 
Westmount  Library,  Librarian. 

Westmount,  P.Q.,  Canada. 
June  1,  1915. 

The  page  referred  to  in  Miss  Saxe's 
letter  lists  the  following  music  entered 
in   the  Westmount  Library  in  April: 

Albenzi,  L,  Album  of  Eight  Pieces  for 
the  Piano-forte;  Andre,  Rene — Modern 
Dance  Album;  Bossi,  C.  Adolfo — Six 
Pieces  for  Organ ;  Carl,  Dr.  William  C. — 
Christmas  Music  for  the  Organ ;  Debussy, 
Claude — Album  of  Five  Pieces  for  the 
Piano;  Dutton,  Theodora — Six  Early 
Pieces;  Gaul,  Harvey  B.  (tr.) — Seven 
Pieces  by  Russian  Composers;  Harker,  F. 
Flaxington — Six  Easy  Woodland  Sketches 
for  the  Piano;  Koplow,  A. — The  Dream- 
ing Child,  Second  Album  of  12  Pieces; 
Murphy,  Louise — Little  Book  of  Bird 
Songs;  Schytt,  Ludvig — Modern  Etude- 
cycle  for  the  Piano-forte:  Schytt,  Lud- 
vig—The  Palette;  Schytt.  Ludvig— Ten 
Easy  Transcriptions  for  the  Piano-forte. 


Books  and  Writers  Being  Talked  About 


One  of  Jefferey  Farad's  earliest  short 
romances,  "The  Chronicles  of  the  Imp," 
is  just  being  published  in  England.  It 
was  brought  out  in  this  country  several 
years  ago  under  the  title  of  "My  Lady 
Caprice."  The  author  of  "The  Broad 
Highway"  is  now  at  work  at  his  home 
in  Kent,  completing  a  new  long  novel. 

Having  tried  both,  being  one  of  the 
editors  of  the  Dry  Goods  Economist  for 
several  years,  as  well  as  a  newspaper 
writer,  Stanley  Shaw,  author  of  "A 
Siren  of  the  Snows,"  believes  trade 
journalism  offers  a  far  less  crowded  and 
more  comfortable  field  than  daily  jour- 
nalism. "There  is  not  the  rush  and 
drive  to  trade  paper  production  that  is 
necessary  in  getting  out  a  daily,"  he 
says.  The  positions  are  also  more  per- 
manent and  the  pay  quite  as  liberal.  Not 
only  the  ability  to  write  clearly  and  en- 
tertainingly, but  a  thorough  under- 
standing of  and  an  extended  experience 
in  the  business  about  which  the  paper 
treats,  are  absolute  necessities  to  the 
trade  writer.  The  demand  for  capable 
men  of  this  sort  exceeds  the  supply  and 
a  good  trade  writer  can  always  secure 
a  position  at  a  salary  commensurate 
with  his  abilities. 


Kalcel,  who  was  born  ten  miles  from 
Jerusalem,  and  grew  up  in  the  same  way 
that  children  of  the  Holy  Land  have 
known  since  the  days  of  Solomon ; 
"When  I  Was  a  Boy  in  Greece,"  by 
George  Demetrious.  a  talented  young- 
man  recently  from  Macedonia;  "When 
I  Was  a  Boy  in  Japan,"  by  Sakae  Shi- 
eya,  who  was  born  near  Tokio,  begin- 
ning the  study  of  English  at  the  age  of 
twelve  at  a  Methodist  school;  "When  I 
Was  a  Boy  in  Italy,"  by  Marietta  Am- 
brosi,  who  was  born  in  the  Tyrol,  who 
came  to  America  in  early  womanhood, 
and  "When  I  Was  a  Boy  in  China,"  by 
Yan  Phou  Lee,  a  younsr  man  who  was 
sent  to  America  to  be  educated,  and  who 
finally  graduated   with  honors  at  Yale. 


OPPENHEIM  AGAIN. 

"You've  got  to  hand  it  to  that  guy 
Oppenheim,"  said  the  young  bookseller, 
just  graduated  from  the  ranks  of  the 
newsies.  He  was  telling  of  the  author's 
rapid  delivery  of  book  after  book  of  the 
sort  most  people  like  to  read  as  he  re- 
counted the  merits  of  the  book,  Mr.  Gex 
of  Monte  Carlo,  which  is  still  in  the 
ranks  of  new   books   when   along  comes 


ERNEST   POOLE. 

A  picture  taken  when  he  was   in   Russia.     The  tenth  edition  of 

lus   remarkable  novel,   "The   Harbor,"   is   announced. 


BOOKS   FOR   GIRLS  AND   BOYS. 

Canadian  booklovers  will  be  interest- 
ed in  learning  of  special  series  of 
books  for  boys  and  girls,  as  for  in- 
stance the  "Children  of  Many  Lands" 
books.  The  latest  issue  in  this  series  is 
"When  I  Was  a  Boy  in  Belgium,"  in 
which  the  author,  Robert  Jonckheere, 
the  first  refugee  to  write  a  book,  tells 
bow  Belgian  boys  and  girls  pass  their 
childhood,  describing  home  and  school 
life,  games,  duties,  food,  clothing  and 
other  things  that  Canadian  children  will 
want  to  know.  Other  titles  are,  "When 
I  Was  a  Boy  in  Palestine,"  by  Mousa  J. 


another  Oppenheim  novel  "The  Double 
Traitor,"  a  story  of  the  diplomatic 
events  leading  up  to  the  present  war. 


VISIT  OF  MR.  DENT. 

J.  M.  Dent,  the  English  publisher,  has 
been  in  Canada  for  several  weeks,  and 
went  through  to  Victoria,  B.C.  He  de- 
livered addresses  on  the  effeet  of  the 
war  to  Canadian  clubs  in  several  of  the 
chief  cities.  Speaking  at  Victoria  in 
giving  his  impressions  of  Canada, 
especially  referring  to  the  West,  he  said, 
"It  is  simply  marvellous  and  somewhat 
27 


magical  to  see  such  progress."  Mr.  Dent 
made  passing  mention  of  his  trip  through 
the  United  States,  visiting  colleges  and 
universities,  he  found  much  sympathy 
with  the  Allies.  Theirs  was  no  song  of 
hate,  hut   rather  a   "chant  of  love." 


RICHARD    DEJHAN 

(Clotilde  Graves) 

Aiithiii-    of    "The    .Man    of    Iron." 

"Out  of  Work"  is  the  name  of  a 
book  that  can  be  depended  upon  to 
awaken  considerable  interest.  The 
author  is  Frances  A.  Kellor  and  her  mes- 
sage is  addressed  to  every  man  or  wo- 
man with  a  job  or  a  neighbor  without 
one;  every  industry  that  has  retrenched 
this  year  and  others,  and  every  city  and 
State  in  which  men  and  women  are  hunt- 
ing work  and  to  the  Government  whose 
is  the  only  power  extending  over  much 
territory  as  is  covered  by  industry,  and 
by  men  hunting  jobs.  It  is  a  compre- 
hensive volume  of  nearly  600  pages. 


A   LIBRARY   RECORD. 

In  a  leaflet  published  by  the  New  York 
Public  Library  the  statement  is  made 
that  during  the  year  1914  the  number 
of  books  lent  for  home  use  by  that  in- 
stitution was  9,516,482.  The  record  is 
said  to  be  undoubtedly  without  a  parallel 
in  the  history  of  libraries,  ancient  or 
modern.  Besides  affording  a  just  tri- 
bute to  the  efficiency  of  the  New  York 
Public  Library  as  a  circulating  medium, 
the  imposing  figure  is  eloquent  of  the 
popular  interest  in  books.  In  addition 
to  the  figure  already  quoted,  there  were 
over  2,500,000  people  served  in  the  read- 
ing rooms,  of  the  library  during  the 
year. 


I',  00  K  SELLER      AND      STATIONER 


Killed  in  Action 

The  Toronto  branch  of  J.  M.  Dent 
&  Sons  received  on  May  17th  from  the 
London  house,  a  letter  in  which  was 
contained  a  paragraph  with  the  sad  in- 
telligence that  Paxton  Dent  has  been 
killed  in  action  on  April  28th. 

Paxton  Dent  together  with  his  bro- 
ther Austin,  who  lias  been  in  the  Dar- 
danelles district  for  many  weeks  past, 
were  the  first  to  enlist  at  the  call  to 
arms.  Over  forty  other  members  of  the 
staff  followed  their  example. 

When  it  is  realised  that  Paxton  Dent 
passed  through  Oxford  only  three  years 
ago  and,  Austin  through  Cambridge 
eighteen  months  ago,  and  they  had  every- 
thing before  them  in  the  way  of  posi- 
tion and  comfort,  an  idea  of  the  loyalty 
that  actuated  them  in  their  voluntary 
enlistment  may  he  left  with  the  readers 
to  judge. 

J.  M.  Dent,  the  head  of  the  concern, 
has  just  completed  his  Canadian  and 
American  tour. 

The  Canadian  trade  deeply  sympa- 
thizes with  him. 

Turnover  About  a  Million. 
A  total  turnover  of  about  a  million 
dollars  was  shown  by  the  reports  of  the 
Methodist  Book  Room,  presented  to  the 
Rook  and  Publishing  Committee  on  May 
12.  This  was  a  slight  decrease  over  last 
year,  but  the  net  profits  were  nearly 
equal  to  any  previous  year.  The  sum  of 
.$23,000  was  voted  to  the  Ministerial 
Superannuation  Fund,  and  a  vote  of 
eoncTatulation  was  presented  to  Rev.  Dr. 
William  Briges  upon  the  success  of  the 
year.  For  the  first  time,  the  total  cir- 
culation of  the  Methodist  periodicals 
has    exceeded    half   a    million. 

Reading    More    Books 

The  statistical  reports  of  the  Toronto 
Public  Libraries  showed  an  increase  of 
25-  per  cent,  in  the  circulation  during 
the  month  of  April  over  the  correspond- 
ing period  of  last  yefer.  The  increases 
were  chiefly  in  children's  books,  refer- 
ence books  and  those  in  history  and  geo- 
graphy having  relation  to  the  great  war. 

Word  from  Heirrv  Sydnor  Harrison, 
creator  of  "Q^eed  *  and  author  of 
"Angela's  Business"  and  "Y.  V's 
Eves."  eom«s  by  way  of  a  letter  written 
from  Di">l.'i>\\-  a  few  weeks  a°o  to  a 
friend.  I'  will  he  remembered  that  Mr. 
Harrison  went  in  February  to  London 
where  he  spent  some  time  perfecting  his 
French  under  the  instruction  of  a  Bel- 
gian refugee,  and  learning  to  drive  a 
motor.     The  letter  says  in  part: 

"A    little      while     after     T   arrived    in 
Paris.  I  secured  a  job  as  ambulance  or- 
derly  with   the  American   Ambulance   at 
Neuilly.     1      hung     around     nearly   two 


Making    Tea    with    Tea    Ball. 

-   ■From   Janet   Hill's   book,   "('(Miking    for   Two." 


weeks  with  practically  nothing  to  do, 
and  then  last  Saturday  got  a  chance  to 
come  here  with  one  section  which  bases 
at  this  point.  We  have  ten  ambulances, 
a  supply  car,  and  a  stripped  car,  and 
make  a  fine  showing  when  we  move  in 
convoy.  This    section    probably    does 

more  work  than  any  of  the  four  or  five 
others  we  have  out.  I  expect  to  have 
my  own  ambulance  to  run  after  a  while. 
and  to  see  and  do  a  good  deal  before  1 
come  home. 

"For  a  few  days  we  are  stationed  at 
Wormhondt  (find  it  on  the  map  if  you 
can)  and  were  right  in  the  midst  of 
what  will  undoubtedly  prove  to  be  a  big 
historic  movement  of  troops  —  French 
soldiers  going  south  as  the  English  (K's 
army)  came  in  to  take  up  the  left  of 
the  line.  T  have  heard  the  guns  rumb- 
ling, too. 

"Excuse  a  short  and  poor  letter.  We 
make  our  working  headquarters  in  the 
railroad  station,  and  have  a  shed  as  big 
as  a  hall  bedroom  to  set  in  when  not 
transporting  'malades'  and  blesses.'  T 
am  sitting  there  now  on  a  hard  bench 
.with  no  back,  at  a  table  of  dirty  bare 
boards,  with  people  swarming  all  over 
me  and  much  noise.  I  forgot  to  say  that 
T  wear  a  khaki  uniform  and  would  'he 
mistaken  (at  a  long  distance)  for  a 
soldier." 

A  new  edition  is  beins'  brought  out  of 
Edward  J.  Russell's  "Soil  Conditions 
and  Fast  Growth."  The  author  is  the 
soil  chemist  at  the  Rothamsted  Experi- 
mental Station.  Harpenden,  England. 

The  publication  of  Emile  Verhaeren's 
play  "The  Cloister,"  translated  by  Mr. 
Osman  Edwards,  inaugurates  the  New 
Poetry  Series  of  a  London  publishing 
house. 

Admirers  of  Havelock  Ellis  will  learn 
with  interest  that  a.  new  edition  of  his 
"Affirmations"  is  to  be  issued  in  an 
enlarged  form.  In  addition  to  the  essays 
on  Nietzsche,  Casanova,  St.  Francis  of 
Assisi,  Huysmans'  and  Zola.  Mr.  Ellis 
has  written  an  important  new  preface, 
which  makes  the  book  much  more  than 
a  mere  re-issue  of  an  early  success. 

28 


The  illustration  presented  here  of 
"Making  Tea  with  Tea  Ball"  is  from  a 
practical  little  volume  entitled  "Cooking 
For  Two,"   recently  published. 


H.    H.    KNIBBS, 

Author     of     "Sundown     Slim." 

Manners   and  Morals. 

Manners  and  morals  will  not  be  neg- 
lected in  the  teaching  of  Ontario's  child- 
ren. The  withdrawal  of  the  first  book 
on  the  subject  has  made  way  for  "The 
Golden  Rule  Books,"  which  the  Minister 
of  Education  has  authorized.  He  has 
notified  Chief  Inspector  Cowley,  of  To- 
ronto, that  these  books  on  manners  and 
morals  must  be  in  the  hands  of  pupils 
by  September  next.  It  is  left  to  the 
trustees  to  say  whether  the  Board  of 
Education  supplies  them  free  to  the 
pupils  or  whether  the  pupils  will  be  re- 
quired to  buy  them  for  themselves.  They 
will  cost  at  least  $2,600  for  Toronto. 

Service  does  not  come  from  the  right 
performance  of  one  or  two  things.  It 
is  the  performance  of  many  things,  with 

the  whole  tenor  of  the  store  and  its  or- 
ganization beins  bent  in  the  direction  of 
satisfying    and    pleasing    customers. 


BOOKSELLER      AND      STATIONER 


The  Copp,  Clark  Co.  report  as  their 
present  best  selling  novels,  "Contrary 
Mary."  "The  Sword  of  Youth"  and 
"The  Flying  U's  Last  Stand,"  while  in 
non-fiction  the  best  sellers  are  "German 
Kultur."  "The  Anglo-German  Problem" 
and  "With  the  Allies."  In  juvenile 
books  the  strongest  in  demand  are  Eliza- 
beth O'Neill's  ""The  War  1914-1915," 
and   "The  Guns  of  Europe." 

Great  interest  is  being  manifested  in 
the  trade  in  the  appearance  of  the 
"movie"  books  this  month,  "Runaway 
June."  "The  Perils  of  Pauline"  and 
"The  Exploits  of  Elaine,"  in  view  of  the 
great  interest  created  by  these  stories 
by    the   film   presentations. 

Mabel  Barnes-Grundy  has  written  a 
new  novel  entitled  "Candytuft — I  Mean 
Veronica." 

"The  Sword  and  the  Cross,"  by  Silas 
K.  Hocking;  "Conscience  Money,"  by 
Sidney  Warwick;  "Roding  Rectory,"  by 
Archibald  Marshall;  "A  Waterfly's 
Wooing."  by  Annesley  Kenealy,  are 
among  the  English  novels  just  brought 
out  in  Canadian  editions. 

Two  books  of  importance  just  out  are 
Tracey  and  Boyd's  "Painless  Child- 
birth," being  an  account  of  the  Frei- 
burg experiences  in  "Twilight  Sleep." 
and  its  extension  in  America,  and  Sarah 
Comstock's  "Mothercraft,"  the  latter 
telling  how  the  inexperienced  mother  of 
yesterday  can  become  the  expert  mother 
o?  to-morrow. 

"Come-on  Charley"  is  an  amusing  new 
book  which  is  enlightening  withal.  It's 
author   is   Thomas    Addison. 

Andrew  Soutor's  "The  Honor  of  His 
House,"  "Through  Stained  Glass,"  by 
the  author  of  "Home"  and  "Tainted 
Gold,"  by  H.  Noel  Williams,  have  just 
appeared. 

The  author  of  "Barbed  Wire,"  E. 
Everett  Green,  has  given  us  another  in- 
terestinsr  novel  entitled,  "The  Double 
House  " 

"The  Boys'  Outdoor  Vacation  Book" 
by  A.  Hyatt  Verrill.  and  "Catcher 
Craig,"  by  Christy  Mathewson,  the  great 
pitcher  of  the  New  York  Giants,"  are 
two  new  books  for  boys. 

"Culture  by  Conversation,"  by  Rob- 
ert Waters,  out  this  month,  shows  what 
a  mighty  influence  is  exerted  by  conver- 
sation in   education  and  culture. 

Admirers  of  "Big  Tremaine"  will  be 
interested  in  the  coming  of  a  new  novel 
this  month  by  the  same  writer,  Marie 
Van  Worst.  The  title  is  "Mary  More- 
land." 

"The  Watch  Dog"  by  Arthur  Horn- 
blower  is  a  new  novel  out  this  month. 

George  Smithers  and  Mr.  Ritchie, 
back  from  their  soring  trips  with  the 
Copp,  Clark  Co.'s  import  lines  of  books 
report  satisfactory  business  with  the 
booksellers,  considering  this  year's  un- 
usual  conditions. 


Books  of  Special  War  Interest 


The  Germans  and  Africa,  a  new  book 
written  by  Evans  Lewin,  Librarian  of 
the  Royal  Colonial  Institute,  London, 
England,  tells  of  the  aims  of  the  Ger- 
mans in  Africa,  and  how  they  acquired 
their  German  colonies.  The  story  of 
German  effort  in  Africa  is  almost  entire- 
ly one  of  intrigue  and  trickery,  it  is  re- 
lated here  without  passion,  and  there- 
fore with  greater  effect.  Many  have 
doubtless  wondered  how  the  German  col- 
i  nies  were  acquired  in  East  and  South- 
West  Africa,  and  why  the  British  Port 
of  Walfisch  Bay  made  an  isolated  pink 
spot  on  the  map  of  German  West  Africa. 
Has  it  been  realized  that  the  conquest 
and  absorption  of  Belgium  was  part  of 
the  plan  for  a  great  German  African 
Empire.  That  with  Belgium  under  foot 
the  Congo  would  pass  into  German  pos- 
session, and  in  the  event  of  France  he- 
me crushed  the  French  African  posses- 
sions would  be  forfeited  to  the  conquer- 
or. All  these  points  Mr.  Lewin  makes 
clear,  but  the  greatest  factor  of  all  in 
the  German  African  policy  is  demon- 
strated with  unmistakable  precision- — the 
jealousy  of  British  colonial  success,  and 
the  determination  to  thwart  its  further 
pro«ress.  The  Kaiser's  historic  telegram 
to  Kruger  was  not  sent  on  impulse;  it 
was  a  link  in  the  chain  of  German  in- 
trigue in  South  Africa,  the  full  extent 
of  which  has  only  been  revealed  since  the 
war  broke  out.  Cecil  Rhodes'  dream  of 
the  Cape  to  Cairo  all  British  route 
roused  the  Pan-German  party  to  fury. 
and  the  method  iby  which  the  dream  was 
shattered  is  an  j illuminative  example  of 
German    nnscrupulousness. 

In  his  volume.  "The  Third  Great 
War  in  Relation  to  Modern  History." 
Laurie  Magnus  points  out  some  very  in- 
teresting analogies  between  this  war  and 
tbfi  war  of  the  Spanish  Succession  at 
the  beginning  of  the  18th  century  and 
the  Napoleonic  wars  at  the  beginning 
of  the  19th  century.  The  book  shows 
why  the  treaties  on  the  two  past  occas- 
ions failed  to  prevent  the  present  great 
war  and  presents  facts  and  ideas  on 
which  to  build  a  lasting  peace. 

In  "Business  Methods  and  the  War," 
Lawrence  R.  Dicksee,  Professor  of  Ac- 
counting and  Business  Organization  in 
the  University  of  London,  shows  how 
the  ravages  of  the  war  may  rapidly  be 
made  good  by  sound  and  intelligent 
business  methods.  Questions  such  as  the 
capture  of  trade,  emergency  legislation, 
war  prices  and  balance  sheets  are  dis- 
cussed. 

"The   World   In    the   Crucible"    is    a 
new  war  book  of  special  importance  and 
29 


of  special  interest  for  Canadians  b<  - 
cause  its  author  is  Sir  Gilbert  Parker. 

"Stories  of  Kitchener  and  His  Ances- 
try," by  (Mare  Jerrold,  is  a  new  book 
out  this  month.  Other  books  of  war  in- 
terest among  the  newly  issued  volumes 
are  "The  Audacious  War,"  by  Baron; 
"Secrets  of  the  House)  of  llohenzol- 
lern,"  by  Graves;  "Behind  the  Scenes 
i:i  Warring  Germany,"  by  Edward 
Lyall,  and  "Five  Fronts."  by  Robert 
Dunn,  correspondent  of  the  Xew  York 
Post. 

Prepared  by  professors  of  Toronto 
University,  the  Canadian  Soldiers'  Man- 
ual for  French  and  German  has  been 
published  as  a  gift  from  the  St.  And- 
rew's   Brotherhood    Canteen    Committee. 


SEIZED  BY  THE  GERMANS. 

London,  England,  May  1. — Raphael 
Tuck  &  Sons  have  been  notified  by  the 
Board  of  Trade  that  an  announcement 
has  appeared  in  the  "Reichsanzeiger," 
the  official  Gazette  of  the  German  Em- 
pire, that  the  branch  business  estab- 
lished by  the  firm  in  Berlin  some  eight 
years  ago  for  the  sale  of  their  "Oilette" 
postcards  and  other  British  publications, 
has  been  sequestered,  and  the  business 
and  assets  sold  by  the  German  authori- 
ties. 

It  appears  that  soon  after  the  out- 
break of  the  war  this  Berlin  branch  of 
Messrs.  Raphael  Tuck  &  Sons,  which 
was  in  a  most  flourishing  state — import- 
ant sums  being  due  to  the  house  at  the 
time  from  customers  throughout  Ger- 
many and  Austria — was  taken  over  by 
the  German  government,  and  an  official 
administrator  placed  in  charge.  Shortly 
afterwards  violent  attacks  directed 
against  Messrs.  Raphael  Tuck  &  Sons 
appeared  in  a  leading  Berlin  journal, 
calling  upon  the  German  public  to  boy- 
cott the  art  productions  of  this  well- 
known  British  house,  and  similar  art- 
icles were  published  in  some  two  hun- 
dred journals  throughout  the  German 
Empire,  these  attacks  finally  culminat- 
ing  in  the  sequestering  of  the  business 
by    the    authorities. 

In  reply  to  this  official  information. 
Raphael  Tuck  &  Sons  intimated  to  the 
Board  of  Trade  that  they  would  natural- 
ly look  for  the  intervention  of  His 
Majesty's  Government  with  regard  to 
this  sequestering  of  their  property  at 
the  conclusion  of  the  war. 


Redcliff,  Alberta.— Blundell's  book 
and  stationery  store,  formerly  located 
on  First  Street,  has  moved  into  larger 
premises  on  Broadway. 


BOOKSELLER      AND      STATIONER 


A  Sketch  of  Eleanor  H.  Porter 

Author  of  the   "  Pollvanna  "    Books. 


ELEANOR  U.  PORTER,  whose 
literary  lame  has  become  world- 
wide as  the  author  of  "Polly- 
anna,"  is  again  in  the  limelight  as  the 
author  of  the  book  which  at  the  present 
time  is  the  best  selling  novel  in  both 
the  United  States  and  Canada.  She  is 
a  native  of  Littleton,  New  Hampshire, 
but  Iter  present  home  is  Cambridge, 
Mass.,  her  husband,  -I.  Lyman  Porter, 
being  a  prominent  business  man  of 
Boston. 


smooth  and  untroubled  road  to  success. 
There  were  many  obstacles  and  dis- 
couragements to  contend  with.  Manu- 
seripts  would  come  back  time  and  again 
from  successively  unappreciative  pub- 
lishers, but  finally  she  struck  a  "pay 
streak,"  and  after  finding  her  way  into 
print,  she  succeeded  in  placing  many 
other  stories,  until  in  1907  she  succeeded 
with  her  first  book,  "Cross  Currents," 
so  well,  in  fact,  that  it  called  fortli  a 
S'  quel  entitled,  "The  Turn  of  the  Tide." 


ELEANOR  H.  PORTER 


Her  latest  success  continues  the 
career  of  the  beloved  Pollvanna,  its 
title  being  "Pollvanna  Crows  Up."  Be- 
fore saying  anything  further  about  this 
new  story,  a  brief  sketch  of  its  author's 
career  will  interest  the  readers  of  this 
magazine. 

After  attending-  the  public  and  high 
schools  of  her  native  town,  Eleanor  H. 
Porter  entered  the  New  England  Con- 
servatory7 of  Music  at  Boston,  she  hav- 
ing decided  to  enter  upon  a  career  in 
music.  In  fact,  she  sang  in  many  public 
entertainments  and  in  church  choirs  in 
different  New  England  cities  during  and 
following  her  conservatory  studies,  and 
could  undoubtedly  have  attained  "great 
success  in  the  pursuit  of  a  rhusical  voca- 
tion. But  the  faculty  for  writing  as- 
serted itself,  and  she  began  with  short 
stories.      The    apprenticeship     was     no 


Then  a  few  years  ago  came  "Miss 
Billy,"  which  was  an  outstanding  suc- 
cess. 

In  speaking  of  this  book,  it  may  be 
observed  here  that  the  inspiration  for 
the  story  was  the  author's  acquaintance 
with  three  bachelor  friends  who  kept 
house  together,  and  she  decided  to  put 
them  in  a  story,  hence  the  skeleton  upon 
which  the  novel  "Miss  Billy"  was 
built.  Subsequently  came  the  sequel, 
"Miss  Billv's  Decision,"  this  decision 
involving  the  breaking  up  of  the  triple 
alliance  of  bachelorhood,  by  one  of  them 
taking  unto  himself  a  wife  in  the  person 
of  Miss  Billy.  The  Billy  books  natur- 
ally occupy  a  warm  spot  in  the  heart  of 
their  creator;  and,  speaking  of  them, 
she  once  said:  "I  have  just  heard  that 
one  of  the  three  men  of  my  story  has 
married.  As  a  matter  of  fact,  I  mar- 
30 


tied  him  off  in  fiction  at  least  two  years 

earlier." 

Mrs.  Porter  is  methodical  in  her 
literary  work.  For  instance,  she  keeps 
a  card  index  file,  and  in  that  cabinet  she 
lias  available  for  easy  reference  data 
about  almost  every  conceivable  subject. 
The  value  of  this  system  is  apparent 
when  the  curious  collection  of  stories 
brought  together  by  William  Henshaw 
in  her  noval  "Miss  Billy"  is  called  to 
mind.  To  deal  with  perfect  accuracy 
with  these  articles  or  devotion  to  other 
hobbies  which  enter  into  the  charac- 
teristics of  any  of  the  personages  in  her 
stories,  she  need  only  delve  into  the  file 
cabinet  in  order  to  obtain  the  authorita- 
tive facts  from  entries  in  the  cards  and 
clippings  filed  with  them. 

Attached  as  she  is  to  "Miss  Billy." 
"Pollyanna"  is  her  prime  favorite, 
which  is  only  natural,  considering  the 
unbounded  success  of  "Pollyanna,"  the 
"glad"  book,  of  which  well  on  towards 
.300,000  copies  have  been  sold  in  the 
United  States,  Canada,  and  Great 
Britain. 

The  second  "glad"  book  has  already 
gone  into  three  editions,  exceeding  a 
total  of  125,000  copies. 

Speaking  of  the  success  of  her  book, 
"Pollyanna,"  Mrs.  Porter  expressed  the 
opinion  *  that  it  was  an  evidence 
that  a  reaction  had  come,  people  having 
wearied  of  the  problem  story.  Now  they 
welcomed  stories  of  an  uplifting,  inspi- 
rational nature,  rather  than  those  de- 
pending for  success  on  involved  situa- 
tion. This  she  considered  a  most  grati- 
fying change. 

In  an  interview  which  appeared  in  a 
Boston  paper,  Mrs.  Porter  said : 

"The  idea  of  'Pollyanna'  came  in  the 
most  usual  way.  I  played  the  'glad" 
game  myself.  Then  I  thought  of  a  little 
girl  coming  to  this  town.  I  had  my 
synopsis,  which  I  wrote  on  a  small  piece 
of  paper  and  left  around  for  some  time. 
Then  I  worked  on  it  a  while,  changed  it, 
and  one  morning  decided  to  write.  I 
always  write  in  the  morning'.  I  will 
write  an  entire  day  without  stopping'  for 
meals,  if  not  interrupted. 

"The  first  thing  I  knew,  Pollyanna 
was  a  living  being  with  me.  She  seemed 
to  be  with  me,  and  as  I  felt  I  wrote. 

"I  have  received  hundreds  of  letters 
from  all  over  the  world.  I  have  receiv- 
ed many  compliments,  but  the  one  I 
prize  most  was  really  not  meant  to  be 
the  compliment  it  was.  Only  the  writer 
can  really  appreciate  it.  It  came  from  a 
club  in  Scotland  which  had  taken  for  its 
motto,  'Be  Glad.  Be  Good.  Be  Brave.' 
For  each  sentiment  they  selected  an 
ideal.  These  were  Pollyanna.  Florence 
Nightingale  and  Captain  Scott,  the  ex- 
plorer. 

(Continued   on   Page   44.) 


BOOKSELLER      AND      STATIONER 


Books   Received 

Sketches  of  the  Great  Painters.     Edwin 

Watts  Chubb.     Cincinnati:  Stewart  & 

Kidd.    $2.00. 

Here  is  a  biographical  and  critical 
work,  not  for  the  connoisseur,  but  for  all 
lovers  of  the  beautiful,  dealing  with  fif- 
teen great  painters  who  are  pre-eminent 
among  the  old  masters. 

It  provides  graphic  descriptions  of  the 
life  and  personality  about  each  of  these 
painters  and  an  entertaining  description 
of  one  of  his  masterpieces.  It  is  a 
volume  that  will  not  only  entertain  the 
average  reader  but  he  will  imbibe  much 
valuable  information  about  these  great 
masters  of  painting. 

Air  Craft  in  the  Great  War,  by  Claude 
Grahame-White  and  Harry  Harper. 
Toronto:  S.  B.  Gundy.  $1.50. 
It  is  interesting  to  note  the  observa- 
tion of  the  authors  that  the  aeroplane 
has  rendered  trebly  important  the  fac- 
tors of  time  and  distance.  The  co-opera- 
tion of  aeroplanes  with  artillery  has 
proved  extraordinarily  effective,  influenc- 
ing operations  almost,  as  much  as  has 
the  scouting  by  air.  It  is  the  opinion  of 
the  authors  that  such  success  will  scarce- 
ly be  obtained  in  future  wars,  as  aero- 
planes will  be  more  susceptible  to  at- 
tacks from  hostile  craft.  One  of  the  sur- 
prises of  the  war  has  been  the  use  made 
of  aeroplanes  in  destructive  raids;  the 
more  so  as  their  success  has  been  human, 
rather  than  mechanical.  Airmen  have 
triumphed  by  their  own  personal  daring 
over  the  limitations  of  their  craft.  On 
the  other  hand,  large  airships  have 
proved  disappointing.  They  are  the  size 
of  a  battleship,  offering  a  large  target, 
without  the  battleship's  armor  or  guns. 
It  is  interesting  to  note  that  the  Zeppe- 
lin has  been  unable  to  rise  high  enough 
to  escape  gun-fire  from  the  ground.  "In 
making  a  bomb  raid  by  day  she  courts 
destruction;  and  at  night  she  cannot  see 
to  drop  her  bombs  with  accuracy."  The 
Zeppelin,  as  used  in  this  war,  has  all  the 
drawbacks  of  her  size,  without  realizing 
their  advantages."  The  military  aero- 
plane is  still  in  its  infancy,  but  the 
authors  have  succeeded  in  this  volume 
of  over  three  hundred  paaes  in  showing 
that  it  has  a  great  future,  and  that  its 
development,  as  the  result  of  this  war, 
may  be  so  rapid  as  to  justify  the  wildest 
dreams  of  airmen. 

Miranda.  Grace  L.  H.  Lutz.  Toronto : 
McClelland,  Goodchild  &  Stewart. 
$1.25  net. 

Everyone  fell  in  love  with  Miranda 
when  she  first  appeared  in  "Marcia 
Schuyler."  Her  naturalness  and  irres- 
sible  spirit  made  all  of  us  wish  that  she 
might  sometime  have  her  own  romance. 
Here  it  is,  Miranda  falls  in  love.     Who 


could  imagine  it?  Miranda,  irres- 
sible,  yet  more  lovable  than  ever,  leads 
her  rivals  and  other  plotters  a  spirited 
chase,  enjoying  herself  immensely  the 
while.  We  again  meet  with  those  old 
friends,  the  Griscoms,  the  Spaffords,  the 
Whitneys,  the  Heaths,  and,  of  course, 
Marcia  Schuyler. 

What  Should  I  Believe?  George  Trum- 
bull Ladd.  New  York:  Longmans, 
Green  &  Co.  Cloth,  $1.50. 

An  enquiry  into  the  nature,  grounds 
and  value  of  the  faiths  of  science,  so- 
ciety, morals  and  religion.  A  companion 
volume  to  "What  Can  I  Know?"  and 
"What  Ought  I  to  Do?" 

Doodles,  The  Sunshine  Boy,  by  Emma  C. 
Dowd.  Toronto:  Copp,  Clark  Co. 
Cloth,    $1.25. 


ustnition     from     Doodles. 


Doodles  is  a  lame  boy  and  was  in- 
tensely musical.  Many  kindnesses  were 
accorded  him  and  eventually  a  noted  sur- 
geon cured  him. 

The  Keeper  of  the  Door.       E.  M.  Dell, 

Toronto:   Gundy.     Cloth.  $1.25. 

The  Keeper  of  the  Door,  a  physician 
whose  duty  it  is  to  guard  the  portal 
through  which  the  world-sick  soul  seeks 
escape.  He  must  fight  the  enemy.  Death, 
even  when  the  latter  comes  in  friendly 
guise.  On  an  impulse  more  generous 
than  wise,  the  heroine  puts  into  practice 
the  other  view,  that  in  an  extreme  case 
of  hopeless  suffering  the  extra  drop  in 
the  spoon  that  converts  a  harmless  seda- 
tive into  a  death-dealing  potion,  is  the 
only  fair  way.  The  story  revolves  around 
this  act,  its  effect  on  the  heorine,  the 
physician  whom  she  loves,  and  one  who 
seeks  revenge.  It  shows  the  author's 
remarkable  story-telling  genius  at  its 
best. 

Christianity    and    International    Peace. 

By  Dr.   Charles   Edward  Jefferson,  New 
York,  T.  Y.   Crowell   Co.,  cloth  $1.25. 

One    of    the    most    vigorous    present- 
ments   of   the   question    of   world   peace 
which    has    yet    appeared    is    this    from 
Dr.  Jefferson's  pen.     It   was  first  given 
31 


in  the  form  of  six  lectures  at  Grinnell, 
Iowa,  the  subjects  being:  "The  Great- 
est Problem  of  the  Twentieth  Century," 
"The  Bible  and  War,"  "The  Church 
and  Peace,"  "Christianity  and  Militar- 
ism," "Fallacies  of  Militarism,"  and 
"What  Shall  We  Do?"  Dr.  Jefferson 
is  no  recent  convert  to  the  peace  move- 
ment, having  studied  and  labored  for 
twenty  years  in  its  behalf.  He  brings 
a  seasoned  opinion  to  bear  upon  the 
subject,  and  a  clear  vein  of  logic  which 
will  at  once  hold  the  reader,  whether  of 
his  way  of  thinking  or  not.  His  denun- 
ciation of  militarism  is  unsparing,  and 
lie  shows  that  not  one  nation  alone 
but  every  nation  falls  under  this  term, 
in  the  light  of  the  recent  agitation  in 
America  against  military  unprepared- 
ness,  the  opposite  point  of  view  will 
challenge  argument.  Indeed,  this  sug- 
gestive book  invites  quotation  and  com- 
ment at  every  point,  and  is  well  worthy 
of  the  closest  reading.  For  example,  Dr. 
Jefferson  says  that  since  the  IT.  S.  has 
a  Department  of  War,  why  not  also 
have  a  Department  of  Peace?  Why  not 
devote  a  fraction  of  the  sum  spent  an- 
nually on  armaments  in  cultivating  the 
goodwill  of  other  nations?  Finally,  he 
looks  to  the  world  federation  of  nations 
as  the  ultimate  goal. 

Men,  Women  and  War.    William  Irwin. 
London :   Constable.    3s.  fid. 

Democracy,  attacked  from  within  and 
without,  is  on  test,  says  the  author  in 
his  preface.  "If  the  more  civilized 
European  nations  fail,  the  end  will  be 
worse  than  war."  Kegarding  his  book,, 
the  author  says:  "I  have  recorded  my- 
self in  these  scattering  essays  as  an  ad- 
versary of  war;  but  I  beg  the  reader  to 
let  nothing  which  I  have  said  carry  the 
implication  that  I  would  turn  the  more 
civilized  European  nations  back  from 
their   task." 

Jovial  Jottings  From  the  Trenches,   by 
Captain    Wideawake.    London :   G.    C. 
Harrap  &  Co.    Is. 
Amusing  and  topical. 

An  interesting  new  book  on  the 
feminist  movement  is  "Ecce  Mater,"  by 
M.  A.  R.  Tuker,  issued  by  the  Southern 
Publishing  Co.  of  London.  Starting 
with  the  assertion  that  if  there  were  no 
other  book  in  existence  but  the  four  gos- 
pels we  should  not  know  that  women 
had  ever  occupied  an  inferior  position  to 
men,  the  writer  proceeds  to  prove  this  in 
a  way  which  is  most  interesting,  many 
historical  and  modern  facts  being 
brought  to  bear  in  order  to  strengthen 
the  case  as  presented  by  this  writer.  The 
first  part  of  the  book  is  devoted  to  a  re- 
verent analysis  of  Christ's  treatment  of 
women. 


Books  as  Merchandise  and  Something  More 

Books  are  the  Boys'  Favorite  Recreation — Book  "Stimulants'"  as  Bad  as  Alcoholic  Stimulants 

— Easy  to  Win  Boys  to  Better  Reading. 


ALTHOUGH  directed  to  the  mem- 
bers of  the  American  Booksellers' 
Association  at  the  convention  in 
New  York,  in  May,  the  following  report 
of  an  address  by  Franklin  K.  Mathiews, 
Chief  Scout  Ligrarian  of  the  Boy  Scouts 
of  America,  will  vitally  interest  Canadian 
booksellers,  and  in  fact  everybody  con- 
cerned about  the  welfare  of  boys  and 
what  they  should  read: 

The  subject  that  I  want  to  present  this 
morning  is  ""Books  as  Merchandise,  and 
Something  More." 

Books  are  merchandise,  as  much  so  as 
any  other  article  of  trade.  Booksellers, 
therefore,  put  back  of  and  into  their 
business  the  same  enterprise,  the  same 
energy  and  efficiency  that  characterize 
the  successful  merchandising  of  any 
commodity  of  trade. 

But  books  are  something  more  than 
merchandise,  as  bread  and  meat  and 
groceries  are  something  more  than  mer- 
chandise. As  these  necessities  are  food, 
so  also  are  books  a  food  and  a  necessity 
for  proper  nourishment  of  mind  and  soul. 

Books   are  More   Than   So   Much   Mer- 
chandise. 

Because  books  are  something  more 
than  merchandise,  to  every  bookseller 
there  comes  not  only  the 'right  of  all  mer- 
chandisers, the  right  to  make  a  living, 
but  upon  him,  as  upon  all  business  men. 
there  rests  the  obligation  to  discharge 
certain  duties  to  his  customers,  with  the 
same  efficiency  and  enterprise  and  en- 
ergy as  that  which  inspires  him  when  as 
a  bookseller  he  exercises,  his  right  to 
make  a  living. 

"Sometimes  I  have  discussed  with  book- 
sellers the  propriety  of  selling  certain 
books,  and  now  and*  again  the  answer 
will  be;  "Well,  business  is  business.  I 
am  not  a  philanthropist,  neither  am  I  in 
business  for  my  health,  but  to  make 
money."  I  am  willing  to  admit  all  that. 
"Business  is  business,"  yet  are  we  not 
learning  more  and  more  that  that  only 
is  good  business  which  is  considerate  of 
the  other  fellow;  that  it  is  in  proportion 
as  the  employer  is  considerate  of  the  em- 
ployee, as  the  employee  is  considerate  of 
the  employer,  in  proportion  as  the  mer- 
chant renders  good  service  to  his  cus- 
tomer, that  business  is  established  upon 
sound   foundations. 

I  believe  most  booksellers  are  of  this 
opinion,  and  am  prompted  to  accept  this 
opportunity  to  bring  to  your  attention 
the  menace  of  the  moment  that  threat- 
ens the  youth  of  our  country.  In  the 
early  teens  most  boys  read  more  books 


than  at  any  other  period  of  their  lives. 
At  this  time  the  average  boy  will  read 
anywhere  from  one  to  three  or  four 
books  a  week,  if  lie  has  the  opportunity. 
I  received  recently  a  letter  from  the 
efficiency  teacher  in  the  public  school 
system  of  a  large  suburban  city.  A  list 
of  ninety-eight  books  was  enclosed,  rep- 
resenting the  reading  of  a  boy  during 
his  summer's  vacation. 

Books  are  the  Boys'  Favorite  Recreation 
One  of  the  managers  of  the  circulation 
department  of  the  Curtis  publications 
was  asked  what  premiums  in  their 
"Book  of  Prizes"  were  most  popular 
with  the  tens  of  thousands  of  boys  who 
sell  their  publications.  With  more  than 
live  hundred  articles  listed,  all  chosen 
especially  to  delight  the  boy  heart,  the 
boys,  lie  said,  asked  for  books  oftener 
than  for  any  other  one  thing.  In  a  re- 
cent survey  made  in  Rochester,  N.Y., 
when  the  question  was  asked  of  the 
school  children  as  to  what  they  did  be- 
tween Friday  afternoon  and  the  follow- 
ing Monday,  it  was  discovered  that  they 
spent  the  largest  percentage  of  their 
time  reading.  A  study  was  also  made 
of  the  "hobbies"  of  933  boys,  and  again 
it  was  found  that  boys  spend  more  time 
reading  than  in   any  other  recreation. 

Such  information  is  most  gratifying', 
hut  it  must  also  be  understood  that  in, 
practically  all  surveys  of  children's 
reading  made  by  librarians  and  teachers, 
almost  without  exception  the  unwelcome 
fact  is  disclosed  that  the  books  of  the 
"  underground  library"  are  as  influen- 
tial as  those  circulated  by  public  means. 

The    Nickel    Novel  Fast    Disappearing. 

Happily,  though,  the  volumes  of  the 
dime  or  nickel  novel  are  fast  disappear- 
ing from  this  private  circulating  ex- 
change. The  writers  of  the  nickel  novels 
are  being  hard  hit.  The  motion-picture 
show  for  five  cents  is  offering  such  a  good 
substitute  that  many  of  the  men  who 
write  this  slot-machine  literature  are 
having  a  hard  time  disposing  of  their 
product.  A  letter  recently  appeared  in 
the  New  York  Times  signed  by  one  of 
the  authors  of  the  nickel  thrillers.  I 
qnote  a  part  of  his  letter : 

"The  decline  of  Shorty  Muldoon, 
Jimmy  Grimes,  Frank  Reade,  Jack 
Wright,  Nick  Carter,  and  other  heroes 
is  not  due  to  iconoclasts,  but  to  the  mov- 
ing-picture shows,  which  have  ruined 
their  sales.  Connected  with  a  publish- 
ing house  which  was  responsible  for 
many  of  these  old-time  stories,  and  writ- 
ing a  part  of  some  of  them,  T  am  in  a 
position  to  know  the  reason,  as  T  have 
32 


suffered,  as  have  many  writers,  from  the 
inroads  of  the     movies." 

Not  so  long  ago  there  came  to  our  of- 
fice one  of  these  nickel  novel  authors  out 
of  a  job.  He  said  he  would  like  to  write 
for  our  Boys'  Life  Magazine.  Com- 
mending his  ability,  he  remarked  that  he 
had  written  over  2,000  of  these  stories, 
and  was  prepared  to  furnish  our  maga- 
zine, upon  order,  any  kind  of  a  story 
upon  any  subject,  telling  us  he  was  able 
to  make  it  just  as  bad  or  just  as  good 
as  we  might  wish. 

Of  course,  we  would  have  nothing  to 
do  with  him,  but  some  publishers  do, 
and.  as  a  result,  we  now  have  the  nickel 
novel  in  the  disguise  of  the  bound  book, 
selling  at  from  25  cents  to  50  cents.  In 
one  case,  the  nickel  novel — the  Frank 
Merriwell  series  —  has  been  bound  in 
book  form  and  until  last  year  sold  gen- 
erally through  the  retail  trade  at  50 
cents  a  volume. 

Not  all  the  new  copywright  books  sell- 
ing at  from  25  cents  to  50  cents  are  writ- 
ten by  authors  who  formerly  wrote  the 
nickel  thrillers.  So  far  as  I  can  learn, 
the  situation  seems  to  be  this:  About 
four  years  ago  certain  publishers  began 
to  make  use  of  these  nickel  novel  suth- 
oi  s;  then,  certain  other  publishing 
houses,  in  order  to  meet  the  competition, 
set  other  authors  to  the  task  of  writing 
books  that  would  in  title  and  contents 
compete  with  this  latest  fashion  of  the 
modern  thriller. 

What  is  the  Matter  With  the  Thriller? 

What  is  the  matter  with  these  books? 
The  same  thing  that  is  the  matter  with 
the  nickel  novel,  not  so  much  that  they 
are  gross  in  their  ethics,  but  in  their 
exaggeration.  I  have  just  been  reading 
a  book  of  this  type  in  which  the  captain 
of  a  new  submarine  craft  is  represented 
to  be  a  boy  of  sixteen;  "though  so  young 
he  had,"  so  the  author  says,  "after  a 
stern  apprenticeship,  actually  succeeded 
in  making  himself  a  world-known  expert 
in  the  handling  of  submarine  toipc  do- 
boats."  Continuing,  we  are  told  that 
with  this  brilliant  young  genius  there  are 
two  other  sixteen-year-old  boys,  and  it 
is  (here  I  quote  from  the  book)  "rum- 
ored, and  nearly  as  often  believed,  that 
these  three  sea-bred  young-  Americans 
know  as  much  as  anyone  in  the  United 
States  on  the  special  subject  of  sub- 
marine boat  building."  In  a  previous 
volume  of  the  series,  "these  three  young 
friends  secured  the  prize  medal  at  An- 
napolis, where  for  a  brief  time  they 
served  as  instructors  in  submarine  work 
to  the  young  midshipmen  at  the  Naval 
Academy." 


BOOKSELLER      AND      STATIONER 


What  is  the  influence  of  such  books 
upon  boys?  They  have  the  same  result, 
as  the  sensational  nickel  novel.  How 
frequently  do  we  hear  it  said:  "Why,  I 
used  to  read  'dime  novels,'  and  they 
never  did  me  any  harm."  What  is  usu- 
ally meant  is  that  the  dime  novel  never 
led  them  to  run  away  from  home,  or  to 
commit  a  crime,  or  act  in  some  other 
severely  censurable  way.  True  enough, 
judged  by  such  a  standard,  but  are  you 
sure  they  never  did  you  any  harm.  Mr. 
Dime  Novel  Reader  of  the  past?  Your 
statement  sounds  quite  like  the  argu- 
ment of  the  drinker  who  says,  "Oh, 
drinking  never  done  me  any  harm;''  and 
what  is  meant  is,  "I  never  get  drunk." 
But  are  we  not  all  learning  latterly  that 
liquor  works  other  evil  than  to  intoxi- 
cate? To-day,  we  would  persuade  men, 
that  the  danger  is  not  only  that  in  drink- 
ing men  may  become  drunkards,  but  that 
the  use  of  stimulants  even  in  moderation 
jeopardizes  a  man's  economic  efficiency, 
works  serious  injury  to  brain  tissue  and 
nervous  system  and  vital  organs,  reduc- 
ing constantly  his  power  of  resistance 
against   disease. 

Intemperance  in  Sensationalism. 

So  it  is  as  regards  sensational  stories 
bound  in  paper  or  cloth.  We  must  judge 
of  the  results  not  only  as  we  find  them 
in  the  records  of  the  juvenile  court,  the 
reform  schools,  and  the  penitentiary, 
which  represent  only  their  influence  up- 
on the  few,  as  drunkenness  shows  upon 
the  few  the  results  of  drinking.  What 
about  the  many  who  read  these  thrillers; 
may  there  not  result  to  them  an  injury 
that  is  as  definite  and  detrimental  as 
that  worked  by  the  influence  of  drink- 
ing upon  the  many?  I  am  persuaded 
that  this  is  so,  and.  as  close  observers 
of  their  influence  upon  those"  who  read 
them,  we  are  as  prepared  to  make  out 
a  reasonable  case  against  them  as  the 
physician,  who  as  student  and  practi- 
tioner, observes  the  results  of  intoxicants 
upon  the  moderate  drinker.  And  the 
analogy  is  fair,  since  the  "thriller"  is 
only  another  form  of  intoxicants,  for 
which  some  boys  develop  a  taste  like 
that  of  the  old  toper's. 

One  big  argument  to-day  for  temper- 
ance is  that  the  use  of  stimulants  re- 
duces a  man's  economic  efficiency.  So  it 
is  as  regards  these  thrillers.  They  at- 
tack a  boy's  mind  in  as  deadly  a  fash- 
ion as  liquor  attacks  a  man's  brain.  One 
of  the  most  valuable  assets  a  boy  has  is 
his  imagination.  In  proportion  as  this 
is  nurtured  a  boy  develops  initiative  and 
resourcefulness.  The  greatest  possible 
service  that  education  can  render  is  to 
train  the  boy  to  grasp  and  master  new 
situations  as  they  constantly  present 
themselves  to  him;  and  what  helps  more 
to  make  such  adjustment  than  a  lively 
imagination?  Story  books  of  the  right 
•ort    stimulate    and    conserve   this   noble 


faculty,  while  those  of  the  viler  ami 
cheaper  sort,  by  overstimulation,  debauch 
and  vitiate,  as  brain  and  body  are  de- 
bauched and  vitiated  by  strong  drink. 

Book    "Stimulants"    as    Bad    as    Alco- 
holic  Stimulants. 

In  almost  all  of  this  "mile-a-minute 
Action,"  some  inflammable  tale  of  im- 
probable adventure  is  told.  Boys  move 
about  in  aeroplanes  as  easily  as  though 
on  bicycles;  criminals  are  captured  by 
them  with  a  facility  that  matches  the 
ability  of  Sherlock  Holmes;  and  when 
it  comes  to  getting  on  in  the  world,  the 
cleverness  of  these  hustling  boys  is  com- 
parable only  to  those  captains  of  indus- 
try and  Napoleons  of  finance  who  have 
made  millions  in  a  minute.  Insuperable 
difficulties  and  crushing  circumstances 
are  as  easily  overcome  and  conquered  as 
in  fairy  tales.  Indeed,  no  popular  char- 
acter of  history  or  legend  or  mytho- 
logical story  was  ever  more  wise,  more 
brave,  more  resourceful,  than  some  of 
these  up-to-the-minute  boy  heroes  are 
made  to  appear  in  these  Sunday  supple- 
ment juvenile  stories. 

In  my  judgment,  to  change  the  figure, 
all  such  books  should  be  classed  with 
explosives,  and  there  should  be  a  law 
compelling  publishers  to  label  them 
"Dynamite!  Guaranteed  to  Blow  Your 
Boy's  Brains   Out." 

Boys  Like  Action. 

Now,  don't  misunderstand  me,  I  be- 
lieve that  in  selecting  books  for  boys  we 
should  do  it  with  the  keenest  apprecia- 
tion of  the  boy's  taste.  Boys  "are  not  in- 
terested in  recreational  reading  because 
of  its  moral  benefits.  Like  Robert  Louis 
Stevenson,  they  read  story  books  "not 
for  the  eloquence  or  character  or 
thought,  but  for  some  quality  of  the 
brute  incident."  "The  quality  of  the 
brute  incident"  which  appeals  most  is 
action — there  must  be  "something  do- 
ing"  all  the  time.  It  was  an  Irish  lady 
who  said.  "I  like  the  tears  and  the 
laughter  laid  on  with  a  trowel,  and 
plenty  of  lords  and  ladies,  and  I  am  not 
ashamed  to  say  so.  I  get  enough  of  rele 
life  in  the  wurk. "  "Not  the  tears,  but 
the  laughter,  and  plenty  of  action  laid 
on  with  a  trowel,"  is  the  way  the  red- 
blooded  boy  would  put  it,  and  neither 
would  he  be  ashamed  to  tell  you  his 
opinion. 

But  it's  not  the  action  that's  the 
trouble  with  the  nickel  novel  in  the  dis- 
sruise  of  the  bound  book;  it  is  the  realitv 
of  the  unreal  that  kills.  It  plays  havoc 
witn  his  imagination.  The  aeroplane 
boy  does  a  bunch  of  stunts  that  take  the 
reader  boy's  imagination  into  a  sky  that 
has  no  real  air.  We  hold  that  the  motor- 
boat  boy  guides  an  impossible  craft  over 
an  impossible  sea  with  impossible  skill, 
and  that  the  reader  boy's  imagination  is 
lured  into  an  expectation  that  is  hope- 
less.    Such  theories,  and  all  stories  simi- 


lar in  their  exaggeration,  feed  the  im- 
agination of  the  boy  with  an  intoxicant 
which  makes  him  a  mental  drunkard,  if 
he  takes  enough  of  it.  It  is  one  of  the 
miracles  of  the  whole  situation  that  so 
many  boys  escape  the  great  disaster. 

Cheap    Reading    Standards    Vitiate 
Characters. 

But  this  is  not  all — not  all  the  harm 
they  work  by  a  good  deal.  A  mother 
writes:  "So  many  books  are  loaned  to 
our  boys,  full  of  excitement,  but  abso- 
lutely lacking  in  anything  that  calls  out 
that  ability  and  manliness  which  is  so 
ready  and  waiting  to  be  awakened  in 
every  boy."  That  is  the  second  indict- 
ment I  would  bring  against  these  cheap 
books:  they  are  "absolutely  lacking  in 
anything  that  calls  out  that  ability  and 
manliness  that  is  so  ready  and  waiting 
to  be  awakened  in  every  boy."  Though 
the  blowing  out  of  the  boy's  brains  may 
be  the  worst,  it  is  very  far  from  being 
the  only  result  of  their  baneful  influence; 
foi-  these  books,  like  liquor,  work  insidi- 
ously, damaging  in  ways  that  are  not 
always  quickly  apparent. 

In  our  homes  and  schools  and  churches 
and  other  community  agencies,  we  in- 
struct and  train  our  children  in  ways  of 
high  thinking  and  right  living,  and  then 
into  the  midst  of  it  all.  in  a  manner  to 
which  the  child  is  most  susceptible,  in 
the  form  of  a  story,  comes  the  iniquity 
of  the  cheap  book  to  nullify  at  least  our 
best  efforts,  if  not  ultimately  to  arrest 
the  fullest  and  highest  development  of 
the  child.  Through  the  rending  of  these 
cheap  books,  ideals  are  lowered,  high 
aspirations  are  throttled,  tastes  of  every 
sort  are  vitiated,  language  is  vulgarized, 
good  manners  coarsened,  amusement  • 
standards  lowered.  In  a  word,  the 
nobler  mind,  the  finer  emotions,  are 
scared  as  with  a  red-hot  iron.  This  is 
the  danger  of  which  as  parents  we  need 
to  be  afraid. 

And  more's  the  pity  not  only  because 
it  ousjlit  not  to  be  so.  but  because  it  need 
not  be  so.  It  need  not  be  so  because 
boys  can  be  so  easily  won  to  recreational 
reading  just  as  absorbing  in  its  interest, 
but  far  more  profitable.  Manifestly,  I 
am  not  speaking  of  "How  Little  Jimmy 
Died,"  or  "Ansel  Willie's  Prayer."  or 
"Mr.  Ebenezer's  Early-to-bed's  'Hints 
on  Success.' '  Says  one  of  our  coun- 
try's leading  workers  with  boys,  William 
McCormack.  from  whose  article  on 
"Boys  and  Their  Books,"  I  quote  the 
titles  above:  "If  the  book  has  a  blue 
cover  and  gilt  lettering  your  boy  is  pro- 
perly delighted,  and  shows  it  with  glee 
to  all  bis  admirins'  friends  and  relatives. 
But  after  he  has  inscribed  his  name  on 
the  fly-leaf  he  stops  short.  He  puts  it 
on  the  parlor  table,  to  be  displayed  to 
visitors.  But  he  never  thinks  of  read- 
ing it. 

(To  be  continued  in  next   issue.) 


Gardening  and  Outdoor  Books  Strongly  in 

Evidence 

Book  Lovers  Quick  to  Respond  to  Enterprise  of  Booksellers   in   Featuring   Strong   Window 

Displaj^s  of  Outdoor  Books. 


BOOKSTORE  windows  at  this  time 
of  the  year  should  be  resplendent 
with  outdoor  books — books  about 
gardening,  camping  out  and  wild  life. 
In  Toronto,  Britnell's  and  other  book- 
stores realize  this  opportunity  for  pro- 
viding interest  in  such  volumes  and 
have  had  effective  windows.  Tiie  Eaton 
store  had  an  "outdoor  book"  window 
which  probably  attracted  more  favor- 
able attention  because  of  its  originality 
and  strongly  appealing  nature,  than  any 
other  window  of  all  the  departments  of 
that  store,  which  have  been  seen  this 
year. 

Fiction  has  not  sold  as  well  as  usual 
this  year  but  should  be  picking  up  with 
the-  several  highly  meritorious  books  of 
first  rank  novelists  included  in  May  and 
June  issues,  but  the  comprehensive  range 
of  titles  coming  under  the  general  head 
of  outdoor  books  should  make  June  a 
good  month  in  the  book  trade. 

In  considering  books  of  all  classes, 
works  dealing  with  outdoor  photography 
should  not  be  overlooked.  They  .can  be 
readily  sold  to  amateur  photographers, 
whose  name  is  legion. 

Other  books  which  will  appeal  to  cer- 
tain classes  of  people  are' books  dealing 
with  subjects  all  the  way  from  bee  keep- 
ing to  big  game  hunting. 

Eor  people  going  to  a  summer  camp, 
among  the  practical  books  that  will  ap- 
peal are  such  titles  as  "Backwoods  Sur- 
gery and  Medicine,"  "Camp  Cookery." 
"Fishing  Kits  and  Equipment,"  "The 
Boys'  Camp  Book."  "In  the  Woods  and 
On -the  Shore,"  "Camp  Kits  and  Camp 
Life." 

Outdoor  books  that  have  been  enjoying 
a  strong  demand  are  such  volumes  as 
"How  to  Know  Wild  Flowers,"  "How 
to  Know  Ferns,"  "Our  Native  Trees, 
How  to  Identify  Them,"  "How  to  Name 
the  Birds"  and  '.'The  Seasons  In  a 
Flower   Garden." 

Such  volumes  of  "The  Complete 
Gardener,"  "The  Garden  at  Home"  and 
"The  Ideal  Garden,"  by  that  authorit- 
ative writer  H.  H.  Thomas,  "The  Rose 
Book"  by  that  writer  in  collaboration 
with  Walter  Easlea;  "The  Well  Con- 
sidered Garden,"  by  Mrs.  Francis  King, 
president  of  the  Garden  Club  of  Amer- 
ica-; "The  Art  of  Landscape  Garden- 
ing," by  Samuel  Parsons;  "Camp 
Craft,  Modern  Practice  and  Equip- 
ment," by  Warren  Miller;  "On  the 
Trail,"  another  camping  book,  by 
Adelia  D.  Beard;"  "The  Bovs  Outdoor 


Vacation  Book;"  "Wild  Flower  Preser- 
vation," A  Collector's  Guide;"  and 
titles  in  lists  of  gardening  books  issued 
by  well  known  publishing  houses,  are 
just  a  few  of  the  volumes  that  may  be 
successfully  introduced  in  a  concentrat- 
ed bookselling  campaign  along  lines 
suggested  in  the  foregoing.  Books  deal- 
ing with  baseball,  tennis  and  other 
sports  should  also  be  included  and  the 
dealer  will  probably  find  that  there  are 
books  in  his  stock  which,  while  not  es- 
sentially outdoor  books,  introduce  out- 
door features  as  for  instance  the  illus- 
tration presented  here  of  an  outdoor 
living  room,  from  Richard  Wright's 
creditable  book  "Inside  the  House  of 
Good  Taste."  Books  of  travel  may  also 
be  included  in  this  campaign.     To   add 


A    ROCK    AND    POOL    GARDEN. 
A  reduced  illustration  from  "The  GardeneV 
edited    by    H.    H.   Thomas,    who   is   the  author 
of  many  practical  books  on   the  cultivation   ol 
flowers  and  vegetables. 


interest  it  would  be  well  to  include 
outdoor  pictures. 

Book  and  art  covers  generally  can  be 
depended  upon  to  show  appreciation  of 
enterprise  of  this  sort  displayed  by  the 
booksellers  and  their  material  response 
will  adequately  repay  the  effort  extend- 
ed by  the  bookseller. 

A  welcome  publication  this  spring  is 
the  revised  and  enlarged  edition  of  L. 
H.  Bailey's  "Principles  of  Fruit-Grow- 
ing."  Originally  published  many  years 
ago,  the  author  has  now  thoroughly  re- 
vised his  work  and  has  added  much  new 
matter  both  in  the  wav  of  text  and  illus- 
34 


t rations.  Of  the  latter  there  are  some 
one  hundred  and  eighty  made  from  hand 
drawings  done  for  this  special  issue. 

In  the  large  bookstores  and  book  de- 
partments of  department  stores  in  the 
cities,  special  displays  will  usually  be 
found  featuring  gardening  and  nature 
books  and  at  this  time  of  the  year 
especially  these  displays  attract  many 
customers. 

m 

BOOKS    RECEIVED. 
"The     Gardenette;     or  City    Backyard 
Gardening  by  the  Sandwich  System," 

by  Benjamin  F.  Albuagh.  Cincinnati: 
Stewart  &  Kidd.  Cloth,  $1.25. 
This  volume  is  arranged  to  meet  the 
needs  of  the  beginner  or  amateur,  especi- 
ally those  who  have  limited  areas  that 
are  avilable  for  the  purpose.  Few 
realize  the  wonderful  possibilities  of  the 
small  piece  of  ground  when  cultivated 
to  the  limit  of  its  capacity.  Few  realize 
the  contentment,  happiness  and  profit  in 
learning  to  garden  in  a  small  way. 

The  Sandwich  System  herein  described 
is  not  an  idle  theory,  but  a  solid  success- 
ful fact,  the  result  of  years  of  careful, 
painstaking  experiment  and  highly  suc- 
cessful efforts  in  practical  vegetable  and 
flower  gardening. 

The  book  contains  thirty  full-page  il- 
lustrations,   photographic    examples    of 
the  author's  experiments. 
The    Model    T.    Ford    Car.     By  Victor 
Page.     New  York :   Norman   W.   Hen- 
ley Co.     Cloth,  $1. 

This  book  is  written  especially  for 
Ford  drivers  and  owners  by  a  recognized 
automobile  engineering  authority,  and 
an  expert  on  the  Ford,  who  has  driven 
and  repaired  Ford  Cars  for  a  number 
of  years.  He  writes  for  the  average 
man  in  a  practical  way  from  actual 
knowledge.  All  parts  of  the  Ford  Model 
T  Car  are  described.  All  repair  pro- 
cesses are  illustrated  and  fully  explain- 
ed. 

What  Every  Canadian  Soldier  Ought  to 
Know.  Toronto:  Grundy.  Paper, 
10  cents. 

This  little  book  consists  chiefly  of  ex- 
tracts from  official  text-books  and  train- 
ing manuals  to  which  the  private  soldier 
as  a  rule  does  not  have  access. 
War-Time  Verses.  By  Sir  Owen  Sea- 
man. London:  Constable.  Paper, 
1   shilling. 

This  is  a  volume  of  stirring  and  in- 
spirational verses  by  the  editor  of 
"Punch." 


BOOKSELLER      AND      STATIONER 


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Oh, 

You 

RED-HEAD  1 


Here's  another  of  those  irrepressible 
books   that   spread   like  wild-fire. 

Booksellers  should  rush  in  their  orders 
— better  wire.  Lovers  of  humor  should 
book  orders  immediately  with  their 
booksellers. 


The   price    of   the   book    is 

Its  title  is:— 


75c 


"RECOLLECTIONS 

OF  A 
REDHEADED  MAN" 

BY  IRA  M.  BOSWELL 


"The  biography  of  the  red-headed  men 
and  women  of  the  past  could  well  be 
called  'Beacon  Lights  of  History.'  If 
all  the  great  men  and  beautiful  women 
of  the  past  and  present  should  remove 
their  hats  at  the  same  time  there  would 
be  a  blaze  of  glory  all  along  the  line. 
It  would  be  a  torchlight  procession 
from  Adam  to  the  author  of  these  recol- 
lections." 


Standard    Publishing  Co. 

CINCINNATI,  OHIO 


ON  THE  FIGHTING 
LINE 

By  Constance  Smedley 

12mo.,  500  pages,  $1.35  net. 

'This  story  is  more  appropri- 
ately entitled  "On  the  Fighting 
Line"  than  many  of  the  mili- 
tary stories.  .  .  .  The  fighter  in 
this  case  is  a  loyal  and  sturdy- 
minded  typist  in  a  city  office 
....  who  battles  along  her  al- 
lotted path,  proud  to  be  part  of 
the  machine — "For  I'm  Eng- 
lish, and  it's  as  much  my  Em- 
pire as  any  one's."  ' — Times. 

All   Booksellers. 

G.  P.  PUTNAM'S  SONS 

NEW  YORK  LONDON 


SHEET  MUSIC  AND 
MUSIC  BOOKS  OF 
THE  BETTER  CLASS 


We  are  sole  representatives  in  Can- 
ada of  the  leading  English  music 
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stock  of  standard  publications  for 
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YOU  CAN  TALK  ACROSS  THE  CONTINENT  FOR  TWO 
CENTS  PER  WORD  WITH  WANT  AD.  IN  THIS  PAPER 


35 


BOOKSELLER      AND      STATIONER 


Of  Canadian  Interest 

New  and  Forthcoming  Books 

THE  attention  of  those  who  think 
Canada  has  no  literature  should  be 
directed  to  the  "Review  of  His- 
torical Publications  Relating  to  Can- 
ada," edited  by  Professor  Wrong,  H.  H. 
Langton,  M.A.,  and  W.  A.  Stewart  Wal- 
lace, M.A.  This  latest  volume  in  the 
series  of  the  University  of  Toronto 
studies  in  its  two  hundred  and  forty 
pages  the  historical  publications  relating 
to  Canada  of  a  single  year,  1914.  The 
reviews  are  brief,  pithy  and  cleverly 
written,  chiefly  by  specialists  on  the  sub- 
ject under  discussion  and  the  editors 
have  found  nearly  three  hundred  such 
publications-  worthy  of  notice — one  for 
every  working  day  of  the  year.  Does 
that  not  sound  like  the  foundation  of  a 
national  literature,  particularly  when  we 
are  reminded  that  this  is  the  nineteenth 
year  that  the  University  of  Toronto  has 
kept  a  similar  record  of  our  publications. 
Besides  such  well-known  and  much- 
discussed  works  as  Sir  Charles  Tupper's 
Recollections  and  Mr.  Preston's  Life  of 
Lord  Strathcona  there  are  many  .books 
that  will  become  standard  works  of 
reference,  being  authoritative  on  some 
feature  of  Canadian  life.  The  publica- 
tions reviewed  have  been  classified  into 
those  bearing  on  Canada's  relations  to 
the  Empire;  Canadian  History;  Provin- 
cial and  Local  History;  Geography, 
Economics  and  Statistics; -Anthropology, 
Ethnoloo'v    and    Folk-Lore    and    Educa- 


SIR    GILBERT    PARKER,   Bart., 
Who  is  now  a  Baronet,  that  honor  hav- 
ing  been    bestowed    upon    him   on 
the  occasion  of  King  George's 
fiftieth   birthday. 

tion,    Ecclesiastical    History,    Law    and 
Bibliography. 

If  one  adds  to  the  very  creditable  list 
of  publications  reviewed,  the  fiction 
and  verse  written  by  Canadians  or  about 
Canada,  some  idea  is  gained  of  the 
position  that  this  country  holds  in   the 


literature  of  the  world  and  no  mean 
position  it  is  for  a  land  so  young  in  civ- 
ilization as  ours. 

"The  Cheerful  Blackguard,"  by  Roger 
Pocock,  author  of  "A  Man  in  the  Open" 
is  to  appear  this  month.  It  is  a  story 
of  the  North-West  Mounted  Police. 

A  new  novel  entitled  "The  Counter- 
feiters," by  the  Canadian  author  Arthur 
Stringer,  is  to  be  published  this  month. 


L.  M.  Montgomery  (in  private  life  the 
wife  of  the  Rev.  Ewe'n  Macdonald  of 
Leaskdale,  Ontario,  Canada)  will  spend 
the  summer  months  with  her  young  son, 
at  her  old  home  in  Cavendish,  Prince 
Edward  Island.  Her  new  Book — "Anne 
of  the  Island — completing  the  triology 
of  "Anne  of  Green  Gables,"  "Anne  of 
Avonlea"  and  "Anne  of  the  Island," 
will  be  published  in  June  or  July. 


Brig. -Gen.   S.   B.    Steele,   who    is    in    the    public-   eye   at    present   as 

Commander  of  the   Second   Canadian   Contingent,  and   whose 

Book,   "Recollections   of  Forty   Years   in  Canada," 

was  published   this  year. 


More   About   School 
Book  Contracts 

Action  of  Nova  Scotia  Government 
Subject  of  Discussion  at  Meet- 
ing    of     Halifax     Retail 
Merchants'  Association. 

At  a  meeting  of  the  Halifax  Retail 
Merchants'  Association  on  Tuesday, 
May  11,  some  objection  was  raised  to 
the  name  of  a  well  known  mail  order 
house  appearing  on  the  school  books. 
A  complaint  having  been  made  to  the 
Education  Department  of  the  Province, 
a  reply  was  received  from  Hon.  E.  IT. 
Armstrong  stating  that  there  was  no 
advertising  on  the  ,books  but  only  their 
name,  which  was  in  accordance  with  a 
custom  followed  by  all  publishing 
houses,  namely,  of  printing  their  name 
on  the  cover  and  on  the  flyleaf. 
36 


Mr  Armstrong  also  stated  that  the 
price  of  the  books  had  been  reduced  to 
the  customer  through  the  Government 
establishing  a  School  Book  Bureau. 
Now  a  set  of  books  which  formerly  cost 
$1.89  could  be  purchased  for  49c — a 
saving  of  $1.40. 

This  seemed  to  be  gratifying  to  many 
members  of  the  Association.  Others 
expressed  fear  that  the  mail  order  house 
in  question  was  forcing  an  unfair  com- 
petition upon  Nova  Scotians.  It  was 
pointed  out  however,  that  merchants 
handling  that  line  of  goods  in  Halifax 
were  making  no  objection.  The  chair- 
man (F.  J.  Cragg)  said  he  did  not  con- 
sider it  legitimate  business,  as  the  price 
was  too  low,  and  he  objected  to  the 
Government  making  such  a  contract. 

The  matter  was  left  over  until  an- 
other raeetirs:  of  the  Association. 


W///sssss//////y/y/////s///////s/////s/////ssss/s/ss/vs/sss/s///. 


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BOOKSELLER      AND      STATIONER 


CASSELL'S  GARDENING  BOOKS 


THE  BOOK  OF  HARDY  FLOWERS 

By   H.   H.   THOMAS    (Editor   of  "The  Gardener") 

This  new  volume  provides  a  complete  record,  with  full  details 
of  cultivation,  of  perennials,  annuals,  trees,  and  shrubs  that  are 
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notes  on  situation  and  'soil,  planting,  and  method  of  increasing, 
together  with  its  native  country 
and  the  natural  order  or  family 
to  which  it  belongs. 

With  32  A  utochrome  Plates  by 
H.  Essenhigh  Corke,  F.R.P.S., 
F.R.H.S.,  64  Half-tone  Illustra- 
tions, and  numerous  Sketches  in 
the  Text.  Medium  8vo,  512  pages. 
Cloth  gilt,  net  $3.00. 


GARDEN   FLOWERS  AS  THEY  GROW 

This  wonderful  series  of  popular  garden  flowers,  produced  from 
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lovers.  Mr.  Dssenhigh  Corke  is  acknowledged  to  be  the  most 
skillful  exponent  of  colour  photography  in  relation  to  flowers, 
and  this  collection  of  twenty  plates  takes  rank  with  his  greatest 
successes. 


\l 


II 


THE  COMPLETE 
GARDENER 


By    H.    H.   THOMAS 

A  thoroughly  practical  and  com- 
prehensive book  telling  the 
amateur  gardener  everything  he 
is  likely  to  want  to  know,  with 
full  directious  for  the  cultivation 
of  every  hardy  and  greenhouse 
flower,  fruit  and  vegetable  com- 
monly grown.  A  unique  feature 
is  seen  in  Sowing  and  Planting 
Tables.  They  show  which  seeds 
to  sow  and  which  plants  to  put 
in.  when  the  plants  come  into 
bloom,  how  high  they  grow,  and 
how  they  are  grown. 

With  Coloured  Frontispiece  by  C. 
E.  Flower,  and  128  FulLpage  Half- 
tone Plates.     Cloth  gilt,  net  $3.00. 


THE  ROSE  BOOK 


■3SMMM£^MMMMM^I^^^MMMM^MiM& 


By  H.  H.  THOMAS  and  WALTER 
EASEEA 

(Member    of    the    Council    of    the 
National   Rose  Society) 

A    complete    guide    for    amateur 

rose-growers,    and    acclaimed    by 

the  Gardening  Press  as  the  most 

up-to-date  on  the  subject.     In  its  preparation   Mr..  H.  H.  Thomas 

has    had    the   assistance   of   Mr.    Walter   Easlea,    one    of   the    most 

successful  rosarians  of  the  day.     The  result  is  a  book  which  will 

not   only   tell   the   rose-lover   what   things   to   do,   but   also   essays 

"to  warm  the  heart  of  the  amateur  with  words  of  encouragement, 

and   so    urge   him  ever   onward   with   visions   of   rose   beauty   still 

unattained." 

With  8  Lumiere  Photographs  by  H.  Essenhigh  Corke,  and  64  pages 
of  Halftone  Illustrations.    Cloth  gilt,  gilt  top,  net  $1.50. 

ROCK  GARDENING   FOR   AMATEURS 

By   H.   H-  THOMAS 

The  aim  of  this  volume  is  to  dispel  the  idea  so  commonly  held 
lliat  Rock  Gardening  is  both  difficult  and  expensive. 

The  book  contains  very  full,  simple  and  practical  instructions 
concerning  the  making  and  planting,  together  with  descriptive 
lists  of  all  the  most  attractive  flowers  Altogether  this  is  the 
simplest  and  most  beautiful  book  on  the  subject  yet  published. 

With  12  direct- from-Nature  Lumiere  Plates  by  H.  Essenhigh  Corke, 
F.R.P.8.,  etc.,  and  64  pages  of  Illustrations.    Cloth  gilt,  net,  $1.50. 


CASSELL'S 
GARDENING  HANDBOOKS 

Still    Boards — 30   cents  net   each. 
Cloth — 45  cents  net  each. 

Pictorial  Practical   Gardening. 
Pictorial  Practical  Fruit   Growing. 
Pictorial   Greenhouse  Management. 
Pictorial  Practical  Eose  Growing. 
Pictorial  Practical  Bulb  Growing. 
Pictorial     Practical     Chrysanthemum    Cul- 
ture. 
Pictorial  Practical  Flower  Gardening. 
Pictorial  Practical  Carnation   Growing. 
First  Steps  in  Gardening. 
Pictorial  Practical  Potato  Growing. 
Little  Gardens:  How  to  Make  the  Most  of 

Them.     By  H.  H.  Thomas. 
Sweet  Peas  and  How  to  Grow  Them.     By 

H.  H.  Thomas. 
Gardening  Difficulties   Solved.     By   H.   H. 

Thomas. 
Garden  Planning  and  Planting.     By  H.  H. 

Thomas. 
Perpetual    Carnations.      By    Laurence    J. 

Cook,  F.E.H.S. 
Indoor  Gardening.     By  H.  H.  Thomas. 
Garden  Work  for  Every  Day.     By  H.  H. 

Thomas. 


H.  Thomas  contributes  a  commentary  on  each  flower 
portrayed,  which  will  be  found 
distinctly  useful  to  the  practical 
gardener. 

Photographed  in  Colour  direct 
from  Nature  by  H.  Essenhigh 
Corke,  with  Descriptive  Text  by 
H.  H.  Thomas.  Cloth  gilt,  net 
$1.50. 


K,l^lff^7^lt^l^li?^l^l?m7ftl^ 


THE  GARDEN 
AT  HOME 


By    H.    H.    THOMAS 

A  volume  of  practical  information 
written  in  a  charming  literary 
style.  It  suggests  innumerable 
ways  of  adding  to  the  delight  of 
the  garden  at  home,  and  shows 
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cious fruit,  and  wholesome  vege- 
tables. 

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Lumiere  Plates  by  H.  Essenhigh 
Corke,  and  96  Half-tone  Illus- 
trations from  Photographs.  Cloth 
gilt,  net,  $1.50. 


THE  IDEAL 
GARDEN 

By   H.   H.   THOMAS 

Recognizing  that  the  ideal  garden 
of  one  person  may  be  widely 
different  from  that  of  another, 
the  author  has  appealed  to  many 
and   diverse  tastes. 

With  16  Colour  Plates  and  06 
Photographic  Reproductions. 
Cloth  gilt,  net,  $1.50. 


BEAUTIFUL  GARDENS: 

How  to  Make  and  Maintain  Them 

By    WALTER   P.    WRIGHT,    F.R.H.S. 

The  keynote  of  this  beautifully  illustrated  book  is  the  bringiug 
of  garden   and  home  into  the  closest  possible  association. 

How  to  make  flower  gardens  of  rich  and  original  beauty,  how 
to  make  them  quickly  and  how  to  make  them  cheaply,  are 
shown   by   means  of  pen   sketch,  and   photograph. 

With  6  Colour  Plates  and  a  large  number  of  exquisite  Garden 
Pictures,  Practical  Plans  and  Diagrams.     Cloth  gilt,  net  $1.50. 

THE  POCKET  GARDENER 

By    H.   H.   THOMAS 

A  Dictionary  of  Garden  Flowers  and  Fruits,  with  Directions  as 
to   Planting,  Pruning  and   Propagating,  etc. 

A  comprehensive  Dictionary  in  a  handy  pocket  sine.  Cloth,  13c 
net;  Leather,  30c  net. 


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By  E.  Ellsworth   Shumaker.     (9)    75c. 

World  in  Crucible,  The.    By  Sir  Gilbert 

.      Parker.     (9)     Cloth,  $1.50. 


The  Book  Trade  in  Montreal 

Good  Demand  for  Nature  Books  —  Trade  in  Humorous  Books 
and  Fiction  Looks  Promising  for  Vacation  Season. 


Montreal,  June  1. — Humorous  books 
will  have  a  chance  during  the  coming 
summer  when  people  are  away  on  their 
\acations,  and  are  anxious  to  forget  the 
war  for  a  couple  of  weeks.  For  this  rea- 
son, one  of  the  best  selling  fiction  lines 
just  now  is  "Bealby,"  by  Wells.  An- 
other particularly  good  line  for  the  same 
reason  is  "Ruggles  of  Red  Gap,"  by 
Harry  Leon  Wilson.  "The  Keeper  of 
the  Door,"  is  also  selling  well,  although 
it  lacks  humor.  At  the  same  time,  it  is 
a  very  exciting  story,  «and  contains  noth- 
ing about  the  war.  There  is  a  certain 
demand'  for  "Angela's  Business,"  by 
H.  S.  Harrison,  but  it  is  too  much  of  a 
problem  book  for  the  present  to  be  a 
good   seller. 

The  demand  for  nature  books  opened 
up  rather  late  in  the  season,  but  when 
it  did  start,  the  demand  was  exception- 
ally good.  Best  sales  are  of  small 
manuals  on  birds  and  flowers.  One  cus- 
tomer spent  $5  on  these  small  manuals 
recently. 

It  is  customary  at  this  time  of  the 
year  for  the  bookseller  to  get  in  a  sup- 
ply of  maps,  automobile  books  and  guide 
books,  etc.  Despite  the  apparent  hard 
times,  there  seems  to  be  plenty  of  money 
in   the  country  for  these  things. 

Of  war  books.  "The  Green  Curve,"  by 
Ole  Ruk-Oie,  who  has  been  writing  for 
years  under  that  name,  but  is  now  known 
to  be  Col.  Swinton,  is  in  good  demand. 
His  stories,  written  years  ago,  were  very 
prophetic  of  the  war.  He  is  well-known 
as  "Eye-Witness"  with  the  British 
troops. 

In  general,  books  on  the  war  are  a 
little  disappointing  just  now,  although 
books  like  "Memoirs  of  the  Court  of 
William  II."  and  "The  Audacious 
War,"  by  William  Lebaron,  are  going 
well.  Mr.  Lebaron  lectured  here  some 
time  ago  before  the  Canadian  Club,  since 
when  his  book  has  sold  exceptionally 
well. 

Of  books  descriptive  of  the  war,  the 
best  seller  without  a  doubt  is  "With  the 
Allies,"  by  Richard  Harding  Davis. 
Dealers  in  Montreal  have  been  sold  out 
of  this  line  several  times. 

A  new  periodical  has  appeared  here 
which  is  having  a  good  sale.  It  is  call- 
ed "Foreign  Opinion,"  and,  as  the  name 
implies,  is  a  translation  of  articles  ap- 
pearing in  the  leading  European  maga- 
zines. It  is  an  English  weekly,  and 
costs  3d.  One  of  the  best  sellers  just 
now  is  "Current  History,"  which  is  be- 
40 


ing  published   by  the   New   York   Times 
as  a  monthly  magazine. 

Reference  was  made  some  time  ago  in 
tliis  letter  to  a  scheme  being  tried  out 
by  a  Montreal  bookseller  of  sending  out 
new  publications  on  approval.  It  work- 
ed out  fairly  well,  but  this  does  not  seem 
to  be  the  psychological  moment  for  such 
a  scheme.  It  is  understood  that  the 
same  thing  was  tried  out  in  Toronto  just 
before  Christmas,  and  worked  well.  The 
books  sent  out  were  suitable  for  gifts, 
and  were  not  too  expensive.  Advantage 
was  taken  of  this  by  people  who  did  not 
wish  to  go  out  in  search  of  Christmas 
gifts.  The  same  thing  might  work  out 
successfully  during  the  summer. 


A  CHANGE  IN  MONTREAL. 

The  Methodist  Book  and  Publishing 
House  of  Toronto,  have  discontinued 
their  branch  in  Montreal,  and  the  busi- 
ness is  now  being  conducted  by  the 
Montreal  Book  Room,  Limited.  The 
president  of  the  new  company  is  D.  G. 
Ridout.  Who  was  formerly  manager,  but 
is  now  taking  no  active  part  in  the 
management. 

The  business  is  being  jointly  managed 
by  A.  E.  Barr  and  T.  J.  Wonfor.  both 
of  whom  were  associated  with  the  old 
business,  and  prior  to.  that  had  seven 
years'  experience  with  Charles  H.  Kelly, 
a  large  English  Methodist  publishing 
house. 

An  effort  is  being  made  to  cater  not 
only  to  the  Methodist  trade  but  also  to 
those  of  other  denominations.  They  will 
also  go  after  the  more  commercial  trade, 
and  may  branch  out  into  other  lines. 

Business  is  bein<r  continued  in  the  old 
premises  at  33  McGill  College  avenue, 
and  despite  the  changes  which  have 
taken  place,  trade  during  the  past 
month  has  been  very  promising. 

The  marriage  is  announced  of  D.  G. 
Ridout,  formerly  manager  of  the  Mont- 
real branch  of  the  Methodist  Book  and 
Publishing  House  of  Toronto,  to  Miss 
M.  Bettger,  of  West  Monkton,  Ont. 


Some  juvenile  burglars  recently  broke 
into  the  Chapman  Bookstore  on  Peel 
street,  Montreal,  and  stole  about  $200 
worth  of  fountain  pens  and  other  art- 
icles. The  loss  was  covered  by  insur- 
ance. The  burglars  apparently  were  par- 
tial to  bookstores,  as  they  later  entered 
the  store  of  the  Foster,  Brown  Co.,  and 
were  captured. 


BOOKSELLER      AND      STATIONER 


BUCKIE  &  SON 

will  issue  as  usual  a  splendid 
selection  of  new  books  for 
boys  and  girls. 

PICTURE  BOARD  BOOKS 

and  a  specially  attractive  line  in 

LIMP  TOY  BOOKS 

Entirely  new  and  fully  coloured. 

ALL  BRITISH  MAKE 

Send  at  once  for  our  catalogue. 

Samples  carried  by  all  wholesale  houses.  Orders 
booked  for  shipment  ex:  Glasgow,  Scotland — 
the  best  and  cheapest  port  for  exportation  to 
the  Dominion. 

BLACKIE  &  SON  LIMITED,  GLASGOW,  London  and  Bombay 

CANADIAN  REPRESENTATIVE : 

MR.  HAROLD  COPP.33  Richmond  St.  West,  Toronto 

— 

41 


Music  and  Phonographs  for  Stationers 

Are  Profitable  Adjuncts  in  Some  Stores— Mon  thly  Eecord  of  Music  Copyrights  in  Canada. 


MUSIC    IN    STATIONERY     STORES. 

Sheet  music  departments  can  often  be 
made  profitable  adjuncts  to  the  retail 
stationery  store.  Many  regular  custom- 
ers are  frequently  buyers  of  music,  while 
the  music  department  is  sure  to  attract 
entirely  new  trade  which  might  other- 
wise never  enter  the  store.  In  many 
of  the  smaller  cities  and  towns  where 
sufficient  room  is  available  retail  sta- 
tioners should  seriously  consider  the  ad- 
dition of  a  music  department,  on  a  scale 
commensurate  with  the  prospects  for 
such  a  business. 

The  music  department  should  if  pos- 
sible be  placed  in  charge  of  a  man  or 
woman  possessing  no  small  degree  of 
enthusiasm,  tact   and   selling  ability. 

If  practicable  a  piano  should  be  in- 
stalled in  connection  with  the  sheet 
music  department  and  the  person  in 
charge  should  be  able  to  play  the  dif- 
ferent music  for  prospective  purchasers. 

Is  there  an  opportunity  in  your  sta- 
tionery store  for  the  addition  of  a  music 
department1?  It's  a  big  proposition,  and 
if  properly  conducted  a  highly  profitable 
one. 


PHONOGRAPHS     FOR  STATIONERS. 

The  fascination  and  pleasure  in  the 
possession  of  a  phonograph  is  being  ap- 
preciated in  a  constantly  growing  num- 
ber of  homes.  It  is  by  appreciating 
such  facts  as  these  and  taking  advant- 
age of  them  that  enterprising  stationers 
-make  the  profit  side  of  their  ledgers 
stow  up  to  better  advantage  than  their 
less  alert  competitors.  Many  stationers 
who  do  not  already  handle  phonographs 
can  do  so  profitably  and 'they  should 
certainly    investigate    this    opportunity. 

03 

ANOTHER    BRITISH   HOUSE   IN 
CANADIAN  MARKET. 

It  is  interesting  to  chronicle  the  com- 
ing into  the  Canadian  market  of  a  new 
line  of  gramaphones  made  in  England. 
They  are  known  as" Guardsman"  gram- 
aphones and  records.  In  connection 
with  the  fact  that  this  concern  special- 
izes in  British  songs  and  music,  enjoy- 
ing considerable  advantage  by  reason 
of  their  complete  identification  with 
Britain  as  to  manufacturer,  thus  being 
required  to  pay  no  royalties  to  foreign 
concerns,  it  is  interesting  to  observe  that 
they  have  issued  a  record  giving  a  fine 
reproduction  of  "Somewhere  a  voice  is 
Calling"  the  song  which  "Eyewitness" 
reported  recently  as  being  a  favorite 
with  Canadian  troops  when  singing  in 
the  trenches. 


WE'RE    FROM    CANADA 
By  Irene  Humble. 

Chorus   of  one   of  the   most   popular   new   wo 

songs.      It    has    now    reached    its 

fifth  edition. 


A  new  type  is  being  added  to  the 
Phonola  family  of  disc  talking  machines 
by  the  Pollock  Mfg.  Co.,  Ltd.,  of  Berlin, 
Ont.,  which  is  described  as  quite  a  rad- 
ical departure  from  anything  on  the 
market.  It  is  the  invention  of  A.  H. 
■  Welker,  secretary-treasurer  of  the  com- 
pany, and  the  principle  is  strongly  en- 
dorsed by  experts  in  Canada  and  the 
United  States  who  have  seen  a  model. 
Skilled  musicians  have  pronounced  on 
the  wonderful  tone  improvement  that  is 
pained  by  means  of  a  series  of  resonant 
chambers.  These  are  in  scientifically  ar- 
ranged sizes  and  have  the  effect  of  clari- 
fying and  amplfying  the  tone. 

A  stationer  in  Delta,  Colorado,  or- 
dered 200  copies  of  sheet  music  at  1c  a 
copy  and  advertised  that  he  would  give 
five  sheets  of  music  free  with  each  box 
of  stationery  sold  for  two  weeks,  selling 
about  50  boxes  of  stationery  by  this 
.scheme.  Delta  is  a  town  of  2,000  popula- 
tion. 

A  new  patriotic  song  which  has  re- 
cently appeared  is  entitled  "We  Will 
Fight  For  Our  Flag  Forever,"  words  by 
J.  A.  Bell  and  music  by  T.  M.  Aver, 
both  of  Paris,  Ontario.  Word  comes 
from  Fisher's  Bookstore,  Paris,  that  this 
42 


song  is  having  a  remarkably  good  sale 
there. 

Private  James  Frederick  Leitch,  re- 
ported wounded,  enlisted  in  the  48th 
Highlanders  when  war  broke  out,  and 
had  been  with  them  ever  since.  He  is 
married  and  has  two  young  children.  He 
was  formerly  employed  as  a  traveler  for 
the  Whaley,  Royce  Company.  He  is 
about  35  years  of  age. 


MAY    MUSIC    COPYRIGHTS. 

Half  a  Million  More.  Words  by  Mildred 
Low.  Music  by  J.  P.  Neville.  Mil- 
dred Low,  Ottawa,  Ont. 

"I  Ain't  Dead  Yet,"  Song.  Words  by 
Robert  E.  Cairns.  Music  by  David  A. 
Whyite.  David  A.  Whyte,  Winona, 
Ont. 

We'll  Love  More  When  You  Come  Back 
Than  When  You  Went  Away.  Words 
and  music  by  Harry  Taylor.  Lee 
Grove    and    Harrv     Tavlor,     Toronto. 

Ont.     v 

Pioneer.  March  two-step.  By  Harry  J. 
Lincoln.  Yandersloot  Music  Publish- 
ing Company,  Williamsport,  Pennsyl- 
vania. 

Grace  and  Beauty.  Waltzes.  By  Carl 
Loveland.  Vandersloot  Music  Publish- 
ing Company,  Williamsport,  Pennsyl- 
vania. 

Tommy  Call  Your  Dog  Off  and  Say 
"Good  Bye."  Patriotic  song.  Words 
by  J.  Ashdown  Tennent.  Music  by 
Elizabeth  Tennent  Andrews.  Eliza- 
beth Tennent  Andrews,  Brantford, 
Ont. 

Robitnyczi  Pisni.  (Workingmen's  Songs.) 
Frank   Dojacek,   Winnipeg,   Manitoba. 

Thou  Shalt  Be  Mine.  Words  by  Wm.  J. 
Drewes.  Music  by  Irwin  P.  Leclere. 
Arranged  by  Jos.  N.  Martinez.  Drewes 
&    Leclere,      New    Orleans,    Louisiana. 

Corona.  March  and  Two-Step.  For 
piano.  By  F.  W.  McNichol.  The 
Corona  Company,  Limited,  St.  John, 
New  Brunswick. 

Our  Blest  Redeemer.  Soprano  Solo. 
Composed  by  Edward  Wodson.  (Words 
and  Music.)  Anglo-Canadian  Music 
Publishers''  Association,  Limited, 
London,  England. 

Dear  Lord  I  Now  Respond.  Sacred 
Song.  Words  by  A.  F.  Ferguson. 
Music  by  Fred  Moore  Howard.  Anglo- 
Canadian  Music  Publishers'  Associa- 
tion,   Limited,    London,    England. 


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THE  RELIGIOUS  TRACT  SOCIETY,  4,  BOUVERIE  STREET,  LONDON,  E.C.,  ENGLAND 


43 


BOOKSELLER      AND      STATIONER 


Gilded  With  Gold.  Words  by  Aileen 
Ward.  Music  by  Baron  Aliotti.  The 
Alma  Publishing  Company,  Toronto, 
Ont. 

In  the  Cherry  Blossom  Land  of  Sweet 
Japan.  By  L.  E.  Turner.  (Words  and 
Music.)  Leroy  E.  Turner,  Calgary, 
Alberta. 

Nursery  Daddy's  Men.  Words  and 
Music  by  Jean  Munro  Mulloy.  Jean 
Munra  Mulloy,  Kingston,  Ont. 

Foxy  Grandpa.  Fox  Trot.  By  Pete 
Wendling  and  Milton  Ager.  (Music.) 
Waterson,  Berlin  &  Snvder  Company. 
New  York,  N.Y. 

When  Britain  Calls.  Words  by  George 
A.  Shaw.  Music  by  Ted  Neun.  George 
A.  Shaw,  Toronto,  Ont, 

Every  Body  Rag  With  Me.  One  Step. 
By  Grace  Le  Boy.  (Music)  Jerome 
H.  Remick  &  Company,  New  York. 
N.  Y. 

Your  Words  "I  Love  Thee  Dear."  Song. 
By  Mary  Lucille  Lewis.  (Words  and 
Music.)  Jerome  H.  Remick  &  Com- 
pany, New  York. 

It's  Tulip  Time  in  Holland:  Two  Lips 
are  Calling  Me.  Words  by  Dave  Rad- 
ford. Music  by  Richard  A.  Whiting. 
Jerome  H.  Remick  &  Company,  New 
York,  N.Y. 

I  Want  a  Little  Love  From  You.  Song. 
Words  by  J.  Will  Callahan.     Music  bv 


Egbert  Van  Alstyne.  Jerome  II. 
Remick   &   Company,  New  York,   N.Y. 

Lulu  Fada.  Dance.  By  Malvin  M. 
Franklin.  (Music.)  Jerome  H.  Rem- 
ick &   Company,  New  York,'  N.Y. 

Thro'  the  Day  Thy  Love  Has  Spared 
Us.  Short  Evening  Anthem.  Music  by 
Percival  Kirby,  Mus.  Bac.  (Words 
and  Music.)  Anglo-Canadian  Music 
Publishers'  Association,  Limited,  Lon- 
don, England. 

Y  Gavotte.  Pour  Piano.  Par  Chs.  Arch- 
ambault.  Chariot        Archambault, 

Montreal,  Que. 

m 

ELEANOR  H.  PORTER. 

(Continued  from  Page  30.) 
"Eighty-nine  signatures  accompanied 
this  message  which  I  shall  always  cher- 
ish. To  them  Pollyanna  was  a  real 
human  being.  She  was  only  a  child  in 
the  book,  yet  she  seemed  as  real  as 
Florence  Nightingale  or  Captain  Scott. 
"One  minister  wrote,  saying  that  he 
was  to  preach  a  sermon  on  the  book,  and 
would  1  not  send  a  message  which  he 
might  read  to  his  congregation.  I  sent 
one  at  once  and  was  grateful  for  such 
an  honor  and  opportunity. 

"I  have  received  letters  from  the 
blind,  the  lame,  and  aged.  One  woman 
said  she  could  never  have  lived  through 
an  operation  had  it  not  been  for  Polly- 


anna. The  doctor  wrote.  '  Make  Polly- 
anna  a   trained  nurse.'" 

"I  like  to  write.  1  first  write  in  pen- 
cil, then  I  make  change  after  change.  I 
type  the  manuscript  then,  and  I  some- 
times re-type  it   many   times." 

In  the  new  Pollyanna  book,  the  glad 
game  is  continued  as  the  lovable  girl 
grows  into  womanhood.  Having  recov- 
ered from  the  disastrous  accident  record- 
ed in  the  former  book,  she  is  now  living 
happily  with  the  aunt  who  has  formerly 
been  so  unkind  to  her,  and  Jimmy  Bean 
becomes  an  engaging  young  man,  the 
adopted  son  of  the  strange  man  whom 
Pollyanna  won  over  with  her  glad  game 
when  a  very  small  girl.  There  is  a  mys- 
tery surrounding  Jimmy  Bean  which 
figures  largely  in  the  interest  of  this 
tale,  and  its  solution  is  most  satisfac- 
tory to  the  reader. 

Pollyanna 's  romance  is  a  delightful 
one,  but  it  does  not  interfere  with  her 
continued  devotion  to  the  carrying  on 
of  the  "glad  game." 

m 

A  new  musical  magazine,  called  the 
Musical  Quarterly,  is  published  by  G. 
Sehirmer.  Its  editor  is  Oscar  G.  Sonneck, 
chief  of  the  music  division  of  the  Lib- 
rary of  Congress. 

The  popularity  of  war  songs  has  had 
the  effect  of  enhancing  the  prestige  of 
Canadian  song  writers. 


The  Book  Store's  Place  in  the  Community 

Educationists  and -Other  Leading  Citizens  Should  Actively  Work  to  Extend  Its  Influence  in 


ON  another  page  will  be  found  a 
most  interesting  report  of  an  ad- 
dress before  the  American  Book- 
sellers' Association  in  New  York  last 
month,  in  which  a  plea  is  made  for  the 
development  of  the  bookstore  as  an  in- 
stitution in   each  community. 

'  That  the  average  bookstore  does  not 
measure  up  to  the  "standard  of  being 
considered  virtually  a  civic  institution, 
is  to  a  large  extent  the  fault  of  the  book- 
seller himself,  but  a  big  share  of  this 
fault  also  rests  on  the  shoulders  of  citi- 
zens generally  who  are  prone  to  give  but 
scant  consideration  to  the  interests  of 
the  local  bookseller,  allowing  themselves 
to  be  tempted  by  the  importunities  of 
mail  order  houses,  not  to  mention  the 
persistent  efforts  of  the  itinerant  book 
agent.  Frequently  these  buyers  pay 
more  for  books  than  they  would  have  to 
pay  to  the  local  bookseller. 

The  trouble,  no  doubt,  in  many  cases, 
when  the  book  merchant  pleads  for' sup- 
port on  high  grounds  of  claiming  consid- 
eration for  his  bookshop  as  a  centre  of 
influence  and  education,  emphasizing  its 
share  in  the  promotion  of  civic  welfare. 
is  1  hat  the  average  man  turns  a  deal'  car 


Promoting  Good  Reading. 

to  such  appeals,  shaking  his  head  with 
the  mental  remark  that  this  is  merely  a 
mercantile  trick  to  inveigle  him  into 
buying  books  from  the  bookseller  in 
question,  who  will  simply  laugh  up  his 
sleeve  as  he  rings  up  the  receipts, 
chuckling  to  himself  as  he  ruminates  up- 
on the  ease  with  which  he  is  able  to 
"put  it  over''  the  gullible  buyer,  the 
while  planning  inroads  on  the  pockets  of 
the  populace. 

This  is  an  injustice  to  the  bookseller 
and  at  the  same  time,  the  man  who  har- 
bors such  an  estimate  of  the  merchant, 
cramps  himself  mentally,  and  reduces 
his  own  influence  for  the  advancement 
of  the  interests  of  his  community. 

It  would  not  do  for  a  minute  to 
presume  that  the  bookseller  is  a  mag- 
nanimous philanthropist  engaged  in  the 
book-selling  trade  solely  because  of  the 
good  he  can  thus  do  for  his  fellow  men. 
He  is  a  merchant  first,  and  incidentally 
a  benefactor  to  the  community.  This  is 
hue,  of  course,  in  the  case  of  almost 
every  merchant,  otherwise  he  would  get 
no  support  and  couldn't  continue  in 
business,  but  no  one  will  gainsay  that  the 
44 


book  merchant  occupies  a  position  in 
the  mercantile  world  which  cam  and 
should  be  peculiarly  beneficial  to  the 
community  in  which  it  is  situated. 

That  being  established,  it  is  not  un- 
reasonable to  claim  for  the  bookseller 
the  utmost  consideration  and  support  of 
his  fellow  citizens. 

The  booksellers  themselves  should 
work  unceasingly  to  get  this  measure  of 
recognition  and  toward  this  end  edu- 
cationists and  other  leading'  citizens 
should  lend  their  personal  support  and 
active  influence. 

Then  and  not  until  then  will  the  book- 
store develop  the  force  for  good 
that  it  should  exert.  That  is  a 
view  of  the  bookselling  trade  that  rises 
above  the  selfish  estimate  that  never  gets 
away  from  the  money  consideration — 
that  is.  putting  money  first  at  all  times. 

As  Canadians  become  more  devoted  to 
good  reading,  Canada  will  become  a  bet- 
ter nation  and  what  thinking  man  can 
be  so  selfish  as  to  begrudge  the  book- 
seller the  increased  wealth  that  will  be 
his  as  more  books  are  sold  throughout 
the  land? 


BOOKSELLER      AND      STATIONER 


READY  THIS  MONTH 

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ANNE  OF  THE  ISLAND 

A   SEQUEL   TO  "ANNE   OF   GREEN    GABLES"   AND    "ANNE   OF   AVONLEA" 

in  which  the  "irresistible"  Anne  Shirley  of  Green  Gables  and  Avonlea  fame — the  very 
ANNE  whom  Mark  Twain  called  "the  dearest  and  most  moving-  and  delightful  child  of 
fiction" — has  come  back;  this  time  in  a  story  which  tells  of  her  life  at  Redmond  College, 
with  its  new  friendships  and  interests;  of  the  long,  pleasant  summer  vacations  spent 
"back  home"  with  the  simple-hearted  folk  ol  Prince  Edward  Island;  and  last  of  all,  of 
the  romance  which  creeps  into  her -life  "like  an  old  friend  through  quiet  ways." 

This  is  a  story  which  will  be  read  eagerly  because  it  is  true  and  happy  and  full  of  a 
clear,  kind,  wholesome,  northern  simplicity,  and  is,  moreover,  decidedly  "Anne-ish." 

Net  $1.25 

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LORAINE   AND   THE    LITTLE 
PEOPLE 

By    Elizabeth    Gordon 
A    little    girl    of    five    or    six    makes    the 
acquaintance   of  the   fairies   of   the   waves, 
raindrops,   sleep,   dreams,  frost,   and   others 
of  the  "Little  People." 

With  16  illustrations  in  color  and  16  black 

and  white  by  M.  T.  ("Penny")   Ross.  Cloth, 

12mo.   Net  50  cents 

MAMMA'S  ANGEL  CHILD  IN 
TOYLAND 

By    Marie    Christine    Sadler 

A  delightful  story  of  little  Esther's  mar- 
velous adventures  in  Toyland,  Storybook 
Town,  and  Doll  Town,  her  punishment  by 
her  own  broken  toys  when  she  endeavors 
to  become  their  Queen,  and  her  rescue  by 
the  Rain   Witch,  and  the  Flowers. 

63  illustrations  in  color  and  black  and  white 
by  M.  T.  {"Penny")  Ross.   12mo.   Net  $1.00 

THE  WAR  OF  THE  WOODEN 
SOLDIERS 

By   F.   M.   H. 

The  hero   of  this  story   deserves  to  share 
honors  along  with   the  Tin   Soldier  created 
by   Hans  Christian   Andersen. 
39  illustrations   by  Willard   Wheeler.    12mo. 
Cloth.   Net  50  cents 


PRINCESS  GOLDENHAIR  AND 
THE  WONDERFUL  FLOWER 

By   Flora   Spiegelberg 

A  fanciful  tale  of  the  days  of  Otto  the 
Hood,  King  of  Saxony.  Rupert,  his  young- 
est son,  marries  Elizabeth,  a  beautiful 
peasant  girl,  and  their  daughter  is  the 
Princess   Goldenhair. 

_T>  illustrations  by  Milo  Winter.    175  pages. 
Cloth,  8vo.    Net  $1.25 

SUNNY-SULKY  BOOK 

By   Sarah  Cory  Rippey 

The  stories  are  written  in  perfect  sym- 
pathy with  every  child's  experience!. 
Blanche  Fisher  Wright  and  Mary  L.  Spoor 
have  drawn  the  pictures  in  a  style  already 
dear    to    youthful    eyes. 

12   colored   illustrations    by   Blanche    Fisher 

Wright.    \2mo.    Net  50  cents 

Black  and   white   by   Miss   Spoor. 

WHEN  I  WAS  LITTLE 

By    Ethel    M.    Kelley 

Along  with  Stevenson  and  Field,  Miss 
K  'Vy  has  the  gift  of  permeating  her  work 
with    the    spirit    of   youth. 

Cloth,  Svo.    30  illustrations  in  color  by 
Maud  Hunt   Squire.    Net   75  cents 


DOINGS  OF  LITTLE  BEAR 

By    Frances    Margaret    Fox 

There  is  not  the  least  particle  of  doubt 
that  little  children  will  love  to  follow  the 
footsteps  of  Little  Bear,  share  all  his  sur- 
prises—good  and  bad— and  learn  bv  his 
experiences  what  to  do  and  what  to 'leave 
undone. 
16  full  page  drawings  in  color  and  16  black 

and    white   by    Warner  Carr.     76   pages. 
Cloth,  12mo.    Net  50  cents 

THE  TOYS  OF  NUREMBERG 

By   Lillian   Baker    Sturges 

There  is  about  this  fanciful  tale  some- 
thing particularly  attractive  and  novel — 
the  toys* — the  elephants,  dolls,  sailor-boys, 
rocking-horses,  jumping  jacks,  even  the 
drums,  trumpets,  and  rubber  balls— decid- 
ing to  run  away  from  Nuremberg. 
74  illustrations  by  the  author.  Cloth,  12tno. 
Net   50   cents 

FLOWER  FAIRIES 

By    Clara   Ingram   Judson 

Of  absorbing  Interest  will  be  this  collec- 
tion of  dainty  stories  dealing  with  fairies 
ami  flowers.  The  naming  of  the  fairies, 
liow  the  flowers  obtained  their  colors  and 
the  violet  its  perfume;  the  first  fire,  and 
how  .lack  Frost  runs  away  are  charminglv 
told  of. 

25  illustrations  by  Maginel  Wright  Enright. 
Cloth,  8vo.   Net  $1.00 


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45 


New  Goods  Described  and  Illustrated 


,;;:,! 


Letter  and  Envelope  in  One  Piece. 

A  clever  French  inventor  has  brought 
out  a  brand-new  envelope  by  resurrect- 
ing an  idea  in  vogue  when  the  post- 
chaise  traversed  Europe,  and  combining 
with  it  the'  modern  transparent  patch 
seen  on  many  .business  letters,  whereby 
the  address,  written  on  the  letter,  does 
not  have  to  be  repeated  on  the  enve- 
lope, states  a  recent  issue  of  Popular 
Mechanics.  The  French  device  consists 
of  a  sheet  of  writing-paper  with  two 
gummed  flaps,  and  the  transparent  paten 


referred  to.  Upon  writing  the  com- 
munication and  folding  -the  letter  twice 
the  missive  becomes  an  addressed  en- 
velope, needing  only  the  adhesive  ac- 
tion of  the  gummed  edges  and  a  proper 
postage-stamp.  Another  advantage  is 
the  fact  that  the  cancellation  stamp  of 
the  post  office,  giving  the  date,  is  affixed 
to  the  letter  itself,  thus  avoiding  a  com- 
mon source  of  dispute  which  the  ordin- 
ary system  of  correspondence  is  sub- 
ject to,  by  reason  of  throwing  away  the 
envelopes   upon    opening  letters. 

A  New  Copy-holder  and  Line-finder. 

The  Lineguide  Manufacturing  Com- 
pany, 125  North  Fifth  avenue,  Chicago, 
have  just  placed  upon  the  market  a  line- 
finder  and  copy-ho.lder  for  use  by  steno- 
graphers in  transcribing  notes,  which 
will  prove  of  great  value  to  both  steno- 
grapher and  employer  as  a  time-saver, 
as  more  work  can  be  accomplished,  and 
greater  accuracy  can  be  secured.  By  the 
touch  of  a  key,  the  line  indicator  drops 
with  perfect  accuracy,  so  no  time  is  lost 
in  finding  the  place,  and  eliminates  any 
necessity    for    recopying. 

Wire  Umbrella  Stand. 

The  Massillon  Wire  Basket  Company, 
of  Massillon,  Ohio,  is  placing  on  the 
market  an  umbrella  stand  that  should 
find  ready  favor  in  a  great  many  offices. 


This  new  stand  is  made  of  smooth,  non- 
rusting,  galvanized  wire,  and  is  finished 
in  a  dark-green  enamel  which  gives  it  a 
pleasing  appearance.  The  bottom  of  the 
stand  is  a  heavy  pan.  which  holds  the 
water  dripping  from  the  wet  umbrellas, 
thereby  preventing  it  from  running  over 
the  floor,  and  also  adds  weight  to  keep 
the  stand  from  being  easily  tipped  over. 
The  open  mesh  permits  the  free  circula- 
tion of  air,  making  a  perfectly  safe 
place  to  leave  umbrellas  to  dry. 

Paper  Novelties  for  Stationers. 

One  concern  in  its  annual  catalogue 
just  issued,  illustrates  57  or  more  varie- 
ties of  its  products,  most  of  which  are 
designed  especially  for  stationers  and 
the  small  store  trade,  and  include  items 
selling  at  5c,  10c.  and  25c.  A  few  of 
the  popular  specialties  which  are  men- 
tioned in  the  catalogue  arc:  waxed  lunch 
rolls,  paper  towels,  in  sheets  and  rolls, 
paper  drinking  cups,  table  sets  for  pic- 
nics, table  cloths  and  napkins  in  one 
hundred  designs  in  fast  colors,  pulp  and 
paper  dishes,  spoons  and  doilies,  jelly 
protectors  made  of  both  glassware  and 
waxed  papers,  outing  sets  and  a  number 
of  sanitary  paper  articles.  A  recent 
novelty,  which  is  meeting  with  consid- 
erable success,  is  the  Sanitary  Party  Set, 
which  consists  of  a  table  cloth,  ten  fancy 
napkins,  ten  eight-inch  papyrus  plates, 
ten  berry  plates,  and  ten  spoons.  All 
these  items  are  packed  in  sealed  cartons 
and  envelopes. 

The  Enclosure  Envelope  Opener. 

An  advertising  novelty  which  pos- 
sesses the  faculty  of  automatically  com- 
pelling the  attention  of  the  user  and 
which  is  available  in  practically  every 
field  of  endeavor  is  the  Enclosure  En- 
\  elope  Opener.  This  is  a  new  device  in 
the  shape  of  a  piece  of  strong  card  board 
fitting  into  an  envelope  in  such  a  way 
as  to  leave  one  corner  projecting  a  half 
inch  or  so  from  a  small  slit  in  the  end 
of  the  envelope.  A  pull  on  the  projecting 
corner  opens  the  envelope  by  cutting  the 
end  thereof.  Printed  matter  on  this 
enclosure  cannot  escape  the  eye  of  the 
person  opening  'the  envelope,  and  ad- 
vertising of  any  kind  desired  by  the 
sender  is  sure  to  be  read  or  at  least 
noticed  by  a  large  percentage  of  the  re- 
cipients. 

46 


A  prominent  feature  of  the  Enclosure 
Envelope  Opener  is  the  fact  that  it  uti- 
lizes serviceably  the  full  weight  to  which 
one  is  entitled  for  postage  and  which  is 
seldom  used. 

A  Blotter  Penholder. 

The  Blotter  Penhouldcr  is  a  penholder 
with  a  patented  blotting  cone  attached 
to  the  end  of  the  penholder.  It  absorbs 
the  ink  perfectly,  and  for  occasional  blot- 
ting it  is  most  convenient  and  service- 
able. It  is  claimed  by  the  makers  that 
the  ink  which  is  absorbed  by  this  cone 
blotter  dries  and  evaporates  instantane- 
ously, which  makes  the  cone  always  ready 
for  instant  use. 

The  Blotter  Penholder  can  also  be 
used  for  advertising,  souvenir  or  prem- 
ium purposes.  It  is  inexpensive  as  well 
as  novel,  and  can  be  purchased  very 
cheaply  in  quantities. 

Separate  blotting  cones  will  be  sold  to 
replace  those  that  are  scraped  down  too 
small,  or  those  that  will  not  absorb  ink 
any  longer.  Like  the  best  blotting  paper, 
these  cones  will  not  absorb  ink  everlast- 
ingly, although  they  will  last  for  months 
or  weeks,  according  to  the  amount  of 
use  they  are  put  to. 

The  Blotter  Penholder  will  be  mount- 
ed on  attractive  display  cards,  and  it  is 
believed  that  the  article  is  useful  and 
cheap  enough  to  sell  to  everyone  who 
uses  pen  and  ink. 

New  Loose-leaf  Memo   Book. 

From  the  Brooklyn  Novelty  Co., of  26 
Union  Sq.,  New  York,  Bookseller  &  Sta- 
tioner is  in  receipt  of  a  sample  of  their 
new  loose-leaf  memo  book,  designed  to 
retail  at  10c.  The  cover  is  of  imitation 
leather.  The  stock  is  brown  paper  with 
close  ruling  and  the  book  is  indexed  by 
means  of  red  index  cards  attached  to 
sheets  of  a  different  color.  The  sheets 
are  held  together  by  dome  fasteners  and 
consequently  any  particular  sheet  can 
be  readily  removed.  It  is  a  vest  pocket 
book,  the  size  being  2%  in.  x  4%  in.  It 
is  end  opened. 

Patriotic  Erasers. 

A  new  series  of  erasers  just  intro- 
duced by  the  Copp,  Clark  Co.  include 
sizes  to  retail  at  1,  3  and  5c,  and  they 
bear  the  names  Patricia,  Queen's  Own 
and    King    George,      respectively.     Each 


BOOKSELLER      AND      STATIONER 


DO  YOU  KNOW 

THE  HARBOR 

By   ERNEST  POOLE 

? 

• 

Possibly    not,    although    a    number    of    book- 
sellers have   found   a   very   good   demand  for 
it.      It    was    reprinted    six    times    within    six 
weeks   of   its   publication. 

Handsome    jacket,    $1.25. 

HAVE  YOU  YET  LAUGHED  AT 

BEALBY  ? 

By  H.   G.  WELLS. 

1                                                 1 

The  Coming  Big  Seller  of  the  Year 

Published  June  2nd. 

Mr.  Winston  Churchill's  New  Novel 

A  Far  Country 

(Copyright   in   Canada.     All    rights   reserved) 

With  Illustrations.         Cloth,  $1.50. 

TTJ  EADERS  of  "The  Inside  of  the  Cup"  will  welcome  this 
1^   new  story  of  contemporary  life  on  this  continent,  in  which 
-*-  ^-  the  author  shows  how  must  men  anil  women  in  their  youth, 
disregarding'  the  advice  of  parents  and  friends,  adventure  into 
a  far  country  to  find  out  for  themselves  the  very  things  against 
which  they  were  warned ;  and  how  even  the  greatest  success  in 
life  can  be  nullified  and  converted  into  the  proverbial  "husks" 
by  the  failure  to  apply  the  basic  principles  of  honesty  and  truth. 
Without   doubt   it  will  be  the  most  widely  read  and  thor- 
oughly discussed  novel  of  the  year. 

THE  HAND  OF  PERIL              ALICE  AND  A  FAMILY 

By  ST.  JOHN  G.  ERVINE 
By    ARTHUR    STRINGER    is    a             Alice,    a    little    Londoner    of    the 
detective    story    that    will    thrill            fff£  ^  in  speech  is  much  like 
J                                              "Wee    McGreegor"    and   in    per- 
the     most     hardened     "Sherlock            formance       much       like       "Mrs. 
Holmes"  and  "Raffles"  readers.            Wiggs"   of  cabbage  patch  fame. 
Coloured  jacket,  $1.25.                                 Another  laugh   maker. 

Characteristic  jacket,  $1.25. 

It  is  whispered  that  the  late  Lord  Chancellor 
was    laughed    out    of    office,    such    a    roar    of 
merriment   was   occasioned   by   this   diversion 
of  Mr.  Wells. 

Think  of  such  merriment  in  war  time! 
In  attractive  jacket,  $1.25. 

MACMILLAN'S       :       TORONTO       :       MACMILLAN'S 

The  McKinley  Edition  of 
Ten-Cent  Music 

will  always  hold  first  place  as  an  Edition  of 
Standard,  Classic  and  Teaching  Music. 

An  established  demand  for  this  line  of 
music  exists  throughout  the  United  States 
and  Canada.  It  meets  the  requirements  of 
the  Teacher,  Student  and  the  Accomplished 
Musician. 

It  has  proved  itself,  to  thousands  of 
dealers,  to  be  the  best  foundation  for  a 
sheet  music  department. 

Every  copy  of  The  McKinley  Edition  sold 
means  a  profit  of  over  200%  to  the  dealer. 

The  McKinley  Edition  (Revised  for  our 
Canadian  Trade)  conforms  in  every  detail 
with  Canadian  copyright  laws. 

A  great  advantage  to  the  merchant  as  a 
"Trade  Bringer"  is  the  catalogues  bearing 
the  dealers'  imprint  which  are  supplied  with 
both  of  these  Editions.  These  catalogues 
will  attract  more  customers  to  your  store 
than  any  other  medium  you  could  employ. 

Write  us  for  Samples  and 
Particulars  to-day. 

McKINLEY  MUSIC  COMPANY 

The  Largest  "Exclusively  Sheet  Music  House" 

in  the  World. 

CHICAGO:     1501-15    EAST    FIFTY-FIFTH    STREET 


EHY8ICAL 


PHYSICAL 
CULTURE 


The  Leading  Publication  of  its 
kind. 
Edited  by  John  Brennan. 
On  sale  the  21st  of  each  month 
from  your  News  Company.  Fully 
returnable  within  60  days.  Give 
it  a  display.  Call  your  custom- 
ers' attention  to  it  and  they  will 
not   want   to   be    without   it. 

Advertising    matter    furnished    on    request. 
PUBLISHED    BY 

PHYSICAL  CULTURE  PUBLISHING  CO. 

FLAT  IRON  BUILDING  NEW  YORK 


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b^ B1BM/LN  C  H  A:M.  ^* 


Registered 

Before  buying:  a  fresh  stock  of  pens,  get  samples  and 
prices  of  the  famous 


44 


Rob  Roy"  Pen 


the  popular  and  quick-selling  pen. 
It  is  made  of  fine  steel,  writes  easily  and  smoothly 
and  suits  almost  any  hand.  "Rob  Roy"  Pens  are 
made  in  one  of  the  best  equipped  factories  in  Bir- 
mingham, Eng.— the  home  of  the  pen-makinir 
Industry.  " 

Manufactured  by  the  proprietors  : 

Hinks,  Wells  &  Co.,  Birmingham,  Eng. 


47 


J 


BOOKSELLER      AND      STATIONER 


ciaser  is  made  in.  two  colors.  It  is  in- 
teresting' to  observe  that  the  Copp, 
('lark  "Co.  are  now  making,  in  their  own 
factory,  a  goodly  range  of  hardwood 
rulers,  selling-  at  different   prices. 

New  Idea  in  Rag  Books. 

The  illustration  presented  here  shows 
a  new  idea  in  rag  books — called  the 
"Queeny    Wee,''    coming'   in    two    varie- 


ties of  cloth  printed  in  fast  colors,  as  in 
the  case  of  t lie  larger  books. 

Cancel  Days  As   They  Pass. 

TJie  attention  of  Bookseller  and  Sta- 
tioner has  been  drawn  to  certain  errors 
that  occurred  in  the  description  of  the 
"Uptodate"  calendar  as  given  in  this 
department  last  month.  For  that  reason 
a  correct  description  is  now  given.  This 
new  patented  calendar,  made  in  New 
York  by  the  Ideal  Specialties  Manufac- 
turing Corporation,  comes  in  two  sizes, 
the  larger  5  inches  high  by  S1  '■>  inches 
long,   the    smaller   .'i1  "•>   inches    high    by    6' 


inches  long,  in  leatherette,  genuine  lea- 
ther of  several  qualities  and  colors,  also 
in  solid  mahogany  and  quarter-sawn  oak 
as  well  as  brush  brass  cases,  the  latter 
in  the  smaller  size  only.  Besides  being 
more  practical  than  the  regular  calen- 
dar, it  has  a  feature  that  interests  every- 
body. As  each  day  goes  by  a  bright  red 
line  mechanically  conceals  that  date  by 
turning  the  knob  at  the.  top  of  the 
frame,  but  still  leaves  all  days  in  the 
month  in  view,  showing  the  relation  of 
the  days  past  and  to  come  to  the  indi- 
cated   date.      At   the  end    of  the  month 


the  red  canceling  lines  are  mechanically 
returned  by  turning  the  opposite  knob 
and  changing  the  card  for  the  next 
month,  which  makes  it  a  perpetual  cal- 
endar. It  is  claimed  that  the  possessor 
of  an  "Uptodate"  Calendar  finds  that 
he  cannot  get  along  well  without  it  any 
more  that  without  his  telephone.  It 
tells  him  the  year,  month  and  date  as 
his  time-piece  tells  the  hours,  minutes 
and  seconds  of  the  day. 

New  School  Bags. 
A  new  line  of  school  bags  which  is 
catching  on  very  well  with  the  trade,  as 
reported  by  the  Copp,  Clark  Co.'s  trav- 
ellers who  recently  went  out  with  the 
samples,  comprises  several  sizes  of  Amer- 
ican cloth  bags,  which  are  most  present- 
able, substantially  made  and  waterproof, 
and  which  ably  replace  the  British 
canvas  bags  not  obtainable  this  year. 

Patriotic  Playing  Cards. 

"The  Allied  Armies"  is  the  name  of 
a  new-comer  among  playing  cards.  On 
the  back  of  each  card  are  shown  the  flags 
of  the  different  countries,  printed  in  four 
colors,    but    a    still    more    effective    fea- 


Illustration   of  the  flags  appearing  in   the  new 
allied    armies    playing    cards. 

ture  is  the  fact  that  on  the  face-cards  are 
pictures  of  the  kings  and  queens,  and  the 
aces  bear  the  arms  of  the  allied  coun- 
tries. The  half-tone  illustration  is  pre- 
sented through  the  courtesy  of  Buntin, 
Gillies  &  Company. 

New  lines  of  pencils  which  are  appear- 
ing in  the  trade  as  a  consequence  of  the 
shutting  out  of  the  German  pencils  in- 
clude a  series  of  all  grades,  called  the 
"Royal  Academy"  drawing  pencils; 
"Silko,"  an  HB  and  H  rubber-tipped 
pencil;  "The  Auditor,"  a  hexagon,  col- 
ored checking  pencil,  and  "Black 
48 


Watch,"  a  round,  black  ink  checking 
pencil.  All  these  are -introduced  by  the 
Brown  Bros. 

Brown  Bros,  have  been  appointed  Can- 
adian sales  agents  for  the  sanitary  eras- 
ers, made  by  the  0.  K.  Manufacturing 
Co.,  of  Syracuse,  N.Y.  Models  are  being 
made   for   both    ink    and   pencil   erasing. 

Now  that  Italy  is  in  the  war,  the  Copp, 
Clark  Co.  have  added  the  Italian  flag 
to  their  series  of  flags  of  the  Allies, 
which  include  the  Russian,  Servian,  Jap- 
anese, French  and  Belgium  flags.  The 
sizes  will  be  8  x  12  in.  and  14  x  18  in., 
to  retail  at  5c  and  10c  respectively. 

This  same  firm  is  now  manufacturing 
a  flag  outfit  which  includes  a  large  flag, 
flag-pole,  halyard  and  window-pole 
holder,  the  outfit  being  designed  to  retail 
at  $1.25.  It  is  safe  to  forecast  that  there 
will  be  a  strong  demand  for  these  out- 
fits, as  they  are  eminently  suitable  for 
use  outside  of  stores  and  other  buildings. 

UP  GO  PENCILS. 

There  is  a  danger  of  copying  ink  pen- 
cils disappearing  from  the  market  alto- 
gether. Meanwhile  the  prices  are  soar- 
in  a.  This  is  because  of  the  fact  that 
one  of  the  chief  essentials  comes  from 
Germany. 

The  same  is  true  of  certain  colored 
pencils  and  dealers  need  not  be  sur- 
prised to  find  that  what  will  seem  to 
them  exorbitant  prices  will  be  asked 
when  they  next  seek  to  place  orders  but 
they  should  not  hesitate  to  purchase  be- 
cause the  chances  are  that  prices  will  sjo 
still  hisrher. 


Tt  is  just  as  sensible  for  a  business 
man  to  refuse  to  study  business  litera- 
ture as  for  a  medical  student  to  refuse 
to  study  medicine. 

Service  implies  a  bright,  clean  and  at- 
tractive store,  one  that  will  prove  at- 
tractive to  women  as  well  as  to  men. 

Good  service  creates  confidence.  That 
finality  cannot,  however,  be  created  in  a 
day.  It  comes  through  a  process  of  evo- 
lution. Here  a  little  and  there  a  little. 
A  little  courtesy  to-day.  A  little  atten- 
tion to-morrow.  Goods  never  being  other 
than  they  are  represented  to  be,  and 
goods  delivered  when  it  was  promised 
they  should  be. 

The  man  who  can  stand  up  and  be 
cheerful  under  adverse  circumstance! 
will  have  the  sympathy  of  people  and 
their  help  to  a  greater  extent  than  the 
man  who  goes  to  pieces  the  minute  a 
niece  of  ill-luck  looks  over  the  fence  at 
him. 

Don't  bother  with  supplying  brains 
for  help  with  brains  of  their  own.  It's 
(•'■eaper  to  pay  more  money  and  get  help 
with    brains    of   their   own. 

"Work  may  tire  the  body  but  it  does 
make  a   fellow  feel  srood. 


BOOKSELLER   AND   STATIONER 


"The  humor  of  the  story  is  altogether  capital,  and  the  plot  or  story  is  also  admirably  constructed.    Indeed,  in   this  respect  1 
think  it  excels  "David,  Harum." — Forbes  Heerman. 

Mr.  Heerman   wrote  the  introduction  to  David  Harum  and  is  pleasantly   remembered  for  his  intimate  connection   with   that  book. 

IF  YOU  LIKED  "DAVID  HARUM" 
YOU  WILL  LOVE 


l_J  pP  Qp  'V         R  I    [  I?  I£"  17       The  book   that  is  raPidlv   winning   friends     have  YOU  read  it. 


NEW  YORK  :  H.  K.  FLY  CO. 


PUBLISHERS 


TORONTO:  THOMAS  LANGTON 


Highest    Class 

Wood    Photo    Frames 

Made  from    All-wood 

Mouldings 

Beautifully  Inlaid 


Messrs.  Edward  Mortimer 

LIMITED 

HALIFAX,  ENGLAND 

London  Show  Rooms,  34  Paternoster  Row,  London,   E.C. 


New  Designs 
for  1915 


ATTRACTIVE   AND   USEFUL   DESK   SET 

No.  926 — Case  of  Imitation 
Leather,  Assorted  Colors, 
Single  Clasp,  containing  Six 
Pieces.  A  Very  Handy  Set 
for  Ready  Use. 

Eagle  Pencil 
Company 

377  Broadway,  New  York 


The  CLIP  of  a  HUNDRED  Uses 

B.  &  P.  PROGRESS  CLIP 

Almost  every  office  or  home  will  find  many  uses  for  this  ser- 
viceable clip'.  The  neatest,  most  compact,  strongest  gripping 
clip  on  the  market. 

Easily  handled.  Opens  with  a  slight  movement  of  the  thumb. 
Stays  open  while  sheets  are  removed  or  inserted.  Closes  just 
as  easy. 

Holds  One  Sheet  as  Well  as  Fifty 

The  B.&P.  Progress  Clip  is  fully  described  in  Loose  Leaf  Catalogue  No.  2,  a 
copy  of  which  will  be  gladly  sent  on  request.  If  you  have  not  received  your 
copy  vet,  write  for  it  to-day.  There  are  many  items  described  therein  that  will 
be  of  particular  interest  and  appeal  to  your  customers.     Write  for  it  now. 

Boorum  &  Pease  Loose  Leaf  Book  Co. 

Makers  of  "STANDARD"  LOOSE  LEAF  DEVICES 

MAIN  OFFICE:    Hudson   Ave.  and   Front   St..  Brooklyn,  N.Y. 
SALES    ROOMS:    100-111    Leonard    St.,   New   York;    Republic  Bids..   Chicago,  III.;   820  Devonshire   St., 
Boston,   Mass.;    tOOO   Laclede   Ave..   St.   Louis,    Mo.  FACTORIES:    Brooklyn,    N.Y.;    St.    Louis,    Mo. 

49 


Reducing  Waste  to  a  Minimum  in  Photography 

Dealers  Should  Familiarize  Themselves  With  Pointers  of  This  Nature  So  As  to 

Profitably  Advise  Beginners. 


THE  wise  dealer  will  make  it  his 
endeavor  to  give  his  customers 
pointers  as  to  camera  efficiency 
looking'  toward  the  reduction  of  waste  to 
a  minimum.  This  is  the  way  to  meet  the 
oft-repeated  assertion  that  photography 
is  an  expensive  hobby. 

It  must,  indeed,  at  times  seem  expen- 
sive to  beginners  after  a  reckless  ex- 
penditure of  plates  or  films  on  subjects 
of  little  value  in  themselves,  exposures 
made  late,  in  the  day  or  otherwise  de- 
feating the  object  they  wish  to  attain. 
To  anxiously 'look  at  films  or  plates  after 
development  only  to  find  a  succession 
of  blanks  or  indistinguishable  blotches 
cannot  fail  to  emphasize  the  fact  that 
money  has  been  spent  for  no  return.  The 
dealer  should  do  his  best  to  guard  against 
such  experiences  on  the  part  of  his  cus- 
tomers. 

A  writer  in  a  recent  issue  of  the 
Amateur  Photographers'  Weekly,  gave 
a  fund  of  advice  on  the  advantages  of 
hand  cameras  pointing  the  way  to  saving 
rather  than  increase  in  photographic  ex- 
penditure. 

Following  are  some  significant  extracts 
from  the  article  which  will  repay  care- 
ful perusal  on  the  part,  of  the  dealer  so 
that  he  may  pass  those  pointers  on  to 
the  beginners  among  his  customers:— 

One  of  the  greatest  aids  to  economy  in 
that  of  the  perfection  to  which  the  small 
camera  has  been  brought  during  the  last 
few  years.  The  modern  vest-pocket 
camera  if  properlv  used,  leaves  nothing 
to  be  desired  as  an  intrnment  of  precis- 
ion and  accuracv,  and  the  cost  of  ma-, 
terials  is  reduced.  '  During  the  last  two 
years  the  price  of  plates  has  increased 
by  about  half.  And  so,  when  we  are 
working  fairly  large  sizes,  such  as  4  x 
5  or  5  x  7.  this  will  4ie  found  to  increase 
the  plate  bill  considerably. 

Nor  is  this  the  onlv  point  in  favor  of 
the  small  camera.  The  ordinary  4  x  5 
or  5  x  7  print  is  of  very  little  if  any  use 
for  many  purposes  for  which,  a  photo- 
graph is  required/and  an  8  x  10  enlarge- 
ment at  least  becomes  necessary;  this 
applies  to  prints  for  wall  decoration,  ex- 
hibition or  competition  work.  Then  the 
moral  in  this  instance  is  surely  obvious. 
An  8  x  10  enlargement  from  a  4  x  5  nega- 
tive, other  things  being  equal,  will  not 
differ  very  perceptibly  from  one  taken 
with  a  vest-pocket  camera,  while  if  the 
negative  is  a  waster,  and  even  the  best 
of  workers  have  their  failures,  then  it 
is  economy  to  waste  small  rather  than 
large  plates  or  films. 


There  is  a  decided  tendency  in  exhibi- 
tion and  competition  work  towards 
larger  sizes  than  we  usually  find  in  a 
contact  print,  and  the  high-grade  lenses 
and  extreme  accuracy  of  the  modern 
vest-pocket  camera  certainly  commend 
them  to  the  worker  who  has  to  consider 
the  question  of  economy.  Bromide  paper 
is  far  cheaper  than  glass  plates,  and  if 
the  final  result  is  to  all  intents  and  pur- 
poses the  same,  then  it  is  certainly  sound 
economy  to  use  a  small  camera  for  the 
production  of  the  negative. 

There  is,  however,  one  point  that  needs 
to  be  emphasized  here,  and  that  is,  if 
we  wish  to  obtain  the  very  best  possible 
results  from  our  apparatus  we  must 
treat  it  and  use  it  for  what  we  know 
it  to  be,  and  that  is  an  instrument  of 
scientific  accuracy  which,  tp  obtain  a 
perfect  result,  demands  care  and  precis- 
ion from  its  user.  The  tiny  negatives 
will  have  to  be  of  pin-point  sharpness, 
and  to  obtain  the  critical  definition  es- 
sential for  the  making  of  a  perfect  en- 
largement nothing  must  be  left  to  guess- 
work. 

The  difference  of  a  fractional  part  of 
an  inch  on  the  focusing  scale  will  mean 
an  image  of  crisp  definition  or  a  mean- 
ingless blur.  The  writer  has  known 
some  workers  treat  a  vest-pocket  camera 
with  a  lens  demanding  accurate  adjust- 
ment in  the  same  way  as  they  would  use 
an  ordinary  fixed-focus  hand  camera,  and 
then  complain  that  the  instrument  is  a 
toy  and  inaccurate. 

One  thing  is  certain,  and  that  is  that 
the  small  camera,  treated  for  what  it  is. 
will  give  clear,  sharp  definition  in  its 
negative  that  will  make  even  12  x  15  en- 
largements as  technically  good  as  contact 
prints. 

About  Complaints. 

The  number  of  complaints  received  by 
the  average  dealer  in  a  single  season 
from  amateurs  who  do  their  own  de- 
veloping and  printing  as  to  the  unsatis- 
factory results  they  obtain  must  amount 
to  legion.  Sometimes  it  is  the  camera 
that-is  blamed  for  the  trouble,  but  sel- 
dom is  the  root  of  the  evil  struck  first 
time,  i.e.,  the  chemicals  and  printing 
paper  used.  We  do  not  advocate  the 
use  of  any  particular  brand  of  chemicals 
or  paper,  but  we  do  insist  that  it  is  the 
duty  of  every  dealer  to  instruct  the  tyro 
to  try  a  certain  niake  (we  care  not  whose 
it  is)  and  stick  to  that  particular  one 
until  he  has  got  to  know  its  capabilities. 
It  is  suicidal  to  success  to  skip  from 
50 


one  brand  to  another.  A  thorough 
knowledge  of  the  possibilities  and  limi- 
tations of  the  chemicals  and  paper  he 
is  using  is  absolutely  essential  to  the 
amateur  who  intends  to  get  out  any  pic- 
tures worthy  of  the  name.  After  trying 
and  "finding  out"  a  particular  brand, 
no  one  can  object  to  him  giving  trial  to 
another,  for  it  is  only  by  this  means  that 
the  best  can  be  obtained  for  the  parti- 
cular object  that  is  in  view. 

Press  Photography  as  a  Profession. 

The  growth  of  press  photography  as  a 
profession  is  demonstrated  by  the  Press 
Photographers'  Directory  Section  of 
"Sell's  World's  Press"  for  1915,  which 
shows  that  there  are  no  fewer  than  forty- 
one  agencies  in  London  alone  dealing 
solely  in  pictures  for  the  Press,  while 
fifty-three  large  photographers  have  spe- 
cial "Press"  departments.  The  direc- 
tory this  year  also  includes,  besides  a 
long  provincial  list,  tie  names  of  photo- 
graphers all  over  the  world,  special  at- 
tention being  paid  to  the  States  and 
Canada. 


EMPLOYEES  CONTROL  PLANT. 

The  New  York  World  publishes  the 
following-  account  of  the  profit-sharing 
scheme  of  the  Dennison  Manufacturing 
Company :    ' 

"The  most  radical  profit-sharing  plan 
ever  undertaken  by  a  big  corporation 
has  been  put  into  effect  by  the  Dennison 
Manufacturing  Company. 

"This  great  $6,000,000  corporation, 
with  factories  at  South  Framingham,  has 
been  turned  over  to  its  2.400  employees, 
who  will  have  full  control  of  the  con- 
cern. Only  the  8  per  cent,  preferred 
stock,  with  a  more  or  less  fixed  income, 
is  retained  by  the  original  owners,  who 
will  have  no  voice  in  the  affairs  of  the 
company.  Not  even  the  distribution  of 
profits  by  the  Ford  Automobile  Com- 
pany equals  the  Dennison  move  in  the 
surrender  of  business  control  to  em- 
ployees. 

"Every  employee  of  the  company  is 
to  share  in  the  profits.  Each  employee 
receiving  more  than  $1,200  a  year  will 
he  given  common  stock,  with  voting 
privileges. 

"Only  in  event  of  the  depreciation  of 
the  preferred  stock  dividends  to  below 
fi  per  cent,  for  a  full  two  years,  may  the 
preferred  stockholders  regain  manage- 
ment of  the  company,  and  then  only  un- 
til the  interest  on  their  stock  shall  have 
been  paid-" 


BOOKSELLER      AND      STATIONER 


The  Big  Books  of  the  Year 


Mothered 


Modern' 
Warfare 

Hcwy  -iSWth-.1'] 


T\ 


M)efen*e!ej*  f 

:*V- America^/,  i ' 


■Hudson  Maxim. 


Oplnlons   on    the  (ireut    New    Anonymous    Novel 

THE  SEAS  OF  GOD 

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By     Henry     Smith     Williams,     M.D.,    LL.D. 

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From    this   novel    were    made    the    thrilling   Mutual 
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The  famous  Craig  Kennedy  Clutching  Hand  novel 
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Practical,    Authoritative,    Hopeful 

MOTHERCRAFT 

By    Sarah    Comstoek 

Statistics  show  that  each  year,  two  hundred 
thousand  American  children  under  five  die  of 
preventable  diseases.  The  chief  cause  is  lack  of 
knowledge.  Every  statement  in  this  latest  work- 
on  a  great  subject  is  based  on  unimpeachable 
authority. 

Price   $1.00   -Vet. 

INEXPENSIVE  INTERIORS 

By   Ekin    Wallick. 

Hints  on   attractive  arrangement. 
Price  $1.25   -Vet. 

THE  SMALL  HOUSE  FOR  A 
MODERATE  INCOME 

By   Ekin    Wallick. 

Valuable  information  to  those  who  contemplate 
building. 

Price  $1.50   A'et. 


Published  in  New  York  by  HEARST'S  INTERNATIONAL  LIBRARY  CO. 


McClelland,  goodchild  &  stew  art,  Limited 

PUBLISHERS  V  266-268  King  Street  West  V  TORONTO 


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51 


BOOKSELLER     AND     STATIONER 


HILAIRE  BELLOC'S 

GENERAL  SKETCH 
OF  THE 

EUROPEAN 
WAR 

Vol.  1.    The  First  Phase 

70  Maps  and  Diagrams 

PRICE  $1.50 

Since  the  outbreak  of  war  Mr.  Belloc 
has  been  recognized  as  the  leading 
military  critic  in  Great  Britain.  His 
articles  in  "'Land  and  Water" — for 
which  he  is  said  to  be  paid  $500  per 
week,  are  read  eagerly  by  the  soldiers 
in  the  trenches,  as  well  as  by  an  im- 
mense public  throughout  the  world. 

No  one  is  better  qualified  to  explain 
the  problems  and  events  of  the  war. 

He  served  his  time  in  the  French 
artillery;  knows  intimately,  through 
his  numerous  walking  tours,  every 
step  of  the  French  war  area,  and  his 
previous  Jbooks  have  proved  his  un- 
common charm  and  ability  as  a 
writer. 

This  work  is  the  only  history  of  the 
war  that  will  be  written  by  Mr. 
Belloc. 


Beadv  Julv  1. 


Order  now 


Thomas  Nelson  &  Sons 

95  King  Street  East  V  Toronto 

ESTABLISHED  1798 
London  Edinburgh  New  York  Paris 


Sell  Records!!- 


Dealers  looking  for  a  profitable  line  should 
certainly  handle  GUARDSMAN 


MADE  IN  ENGLAND 


Gramophones, 

Records  and 

Needles. 


The  Records — 10  inch,  double  side — retail  at  60c. 
each.  Write  to-day  for  agency  proposition.  If 
you  enclose  $1.00  we  will  send  you  samples. 

Guardsman  Record  Agency, 
210  Board  of  Trade, 

Montreal 


TICKET  and  CONDUCTOR  PUNCHES 

THE  BEST  MADE 
THE  FRED  J.  MEYERS  MFG.  CO..  Hamilton.  Ohio.  U.S.A. 


There  is  Big  Money  in 

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The  Automatic  prints  while  you  wait 

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others.  Prints  100  per  minute,  6000 
per  hour.    Write  today  for  our  free  catalog  36. 

S.  B.  FEUERSTEIN  &  CO. 
542  W.  Jackson  Blvd.,  CHICAGO 


Do  Not  Miss  the 
July  Issue  of 

Canadian  Book  News 


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WITH    YOUR    BOOKSELLER 


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a   Year 

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52 


BOOKSELLER      AND      STATIONER 


TOYS 

Manufactured  by  THE  WILKINS  TOY  CO. 

KEENE,  N.H.,  U.S.A. 

Represented  by 
RIEMANN.  SEABREY  CO.,  11-15  Union  Square  W..  New  York 


TOY  PROFIT 


There  is  good  profit  in  a  line  of  Toys — besides, 
it  attracts  the  family  trade  and  that  is  the  kind 
that  pays. 

Successful  toymen  keep  posted  on  trade  hap- 
penings, new  articles,  new  ideas  of  salesmanship 
and  window  dressing,   where   to  buy  stock,  etc. 


a 


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each  month  has  all  the  news  of  the  toy  trade. 
Subscription  price  ONE  DOLLAE  AND  FIFTY 
CENTS  a  year  postpaid. 

Subscribe  now  and  join  those  who  are  keeping 
up-to-date  and  in  the  swim. 

A  sample  copy  free  if  requested. 

McCREADY  PUBLISHING  CO.,  118^sw  2Y8oRKtreet 


•V*'.; 


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LOCAL  VIEW  POST  CARDS 
ADVERTISING  POST  CARDS 

IN  RUNS  OF  1000 

That's  our  specialty.  As  the  only  Post  Card 
concern  in  the  country  devoting  its  entire  effort 
and  attention  to  one-thousand  runs  we  offer  you 
unusually  satisfactory  service,  prompt  delivery 
and  best  possible  prices.  Supplied  in  Black  and 
White  Photogloss  and  in  our  rich  Autocolor. 

Send  to-day  for  samples  and  prices. 
Jobbers  wanted  everywhere. 

GILBERT  POST  CARD  CO. 

309  River  Street  CHICAGO 


E 

Venn 
fully 


ENUS 

PENCILS 

VERY  architect,  draftsman,  engineer  and  sur- 
veyor in  your  territory  is  a  logical  customer 
for   Venus   Pencils.      If   they   are   not    using 
s  Pencils  now,  it  is  because  they  have  not  been 
informed  as  to  the  good  points  of  these  pencils. 
The  uniformity  and  long-lasting 
qualities    of    the    lead    in    each 
grade — the     evenness     of     the 
grain    of    the    wood — the    ease 
with  which  a  Venus  Pencil  can 
be  sharpened  and  kept  sharp — 
and  that  one  Venus  will  outlast 
six  ordinary  pencils — are  only  a 
few   of  the   talking  points  you 
should    use    in    educating    your 
customers    to    ask     for    Venus 
Pencils,  "By  the  Box." 

MILO  RUBBER  BANDS 

Are  made  of  the  very  finest 
Para  Rubber  in  assorted  sizes,  and 
arc  unconditionally  guaranteed 
for  five  years. 

Milo  Rubber  Bands  are  sold  by 
the  pound,  half-pound,  quarter- 
pound  and  oz.  packings. 


Every  concern  that  employs  an 
office  man,  accountant  or  clerk 
ought  to  be  a  user  of  Velvet 
Pencils  for  all  general  office  work. 

Velvet  Pencils  are  economical 
because  the  smoothness  of  the 
lead  and  the  even  fibre  of  the 
wood  make  it  unnecessary  to 
sharpen  them  as  often  as  is  the 
case  with  other  pencils. 

Velvet  Pencils  (selling  for  5e. 
each)  will  outlast  two  ordinary 
pencils.  They  can  be  sharpened 
accurately,  will  keep  their  points, 
wear  down  to  the  last  inch,  and 
are  each  equipped  with  a  Velvet 
Rubber  Tip. 

VENUS  RUBBERS 

Don  't  forget  our  latest  product, 
the  Venus  Rubber.  Pliable  and 
soft.  Indispensable  for  all  pencil 
purposes. 

Superior  to  all  others  for  clean- 
ing drawings  and  engravings. 
Made  in  grey  to  avoid  any  dis- 
colorment  of  paper,  so  often 
found  with  colored  erasers.  All 
sizes  from  4  to  100  to  the  box. 
WRITE  US  FOR  SAMPLES  AND  PRICES. 

American  Lead  Pencil  Co. 

220  Fifth  Avenue,  New  York 

(and  Clapton.  London,  Eng. 

In  addition  to  the  above  we  make  a  complete  line  of  pencils 

of    every    style    and    grade — penholders,    erasers    and 

rubber  bauds. 


53 


UOOKSELLER      AND      STATIONER 


Made  in  America  by 
The  Oldest  Lead  Pencil  Factory  in  America 


WHEN   we   announce   that  the   "Van   Dyke"   Is   the    Best 
pencil  we  have  produced,  every  stationer  knows  that  it 
must  be  one  of  exceptional  merit. 
Fifty  years  of  experience,  coupled  with  the  best  efforts  of  our 
chemical  laboratory  in  the  conduct  of  varied  and  prolonged  ex- 
periments to  provide  what  is  essential  in  a  lead  we  would  call 
"our  best,"  have  resulted  in  the  "Van  Dyke." 

Absolute  smoothness,  an  unvarying  texture  and  a  wear-re- 
sisting durability — elements  so  necessary  in  the  ideal  drawing 
lead,  have  been  developed  to  an  unusual  extent,  and  the  "Van 
Dyke"  will  more  than  satisfy  the  most  critical  of  professional 
and  technical  users. 

No.  600  "Van  Dyke"  is  Hexagon  Shape,  Yellow  Polish,  with  lead  in  the 
following   degrees  :   6B,   5B,   4B,   3B,   2B,   B,   HB,   F,   H,   2H,   3H,   4H,   5H, 
6H,  7H.         Quality  and  Accuracy  of  Degree  of  Lead  Guaranteed. 
We  shall   be  glad  to  submit  samples  and  interesting  prices  to  the  trade 

upon   request. 


EBERHARD  FABER 


NEW  YORK 


SELRIGHT  TALKING  MACHINE 


THIS    PICTURE   IS   A   FACSIMILE   OF  THE    MACHINE 
REDUCED  TO  ONE-EIGHTH   SIZE. 

WILL   PLAY  ANY  SIZE   RECORD. 

Every  machine  examined  and  tested  by  an   expert  before  shipping. 
Each  packed  in  a  heavy  carton  for  safety  in  transit. 


Retails  for  $1.00  SELCHOW  &  RIGHTER  CO.,  620  Broadway,  NEW  YORK 


th 


000  Embossed  stickers  like 
e  cut  for  $1.00.  or  I  Oc.  for  100. 


Originators  of   the   Embossed 
Courtesy  'Correspondence  Seals 


.CILMARTIN       54  BIBLE  HOUSE,  NEW  YORK,  M.T 


I  will  be  in 
Montreal  (luring 
week  of  June 
7th.  Letters  from 
the  trade  ad- 
dressed to  me  ut 
the  Post  Office, 
General  Delivery, 
will  be  appreci- 
ated. 


LOCAL    VIEWS 

441  BROADWAY,   NEW   YORK. 

Postcards  printed  to  order  from  100  up.  Your  Building,  Interior,  Street 
Scenes,  Churches,  Factories,  etc.,  500%  Profit.  Write  particulars,  free 
samples.  SPECIAL :— 1000  Comics,  Lovers,  Mottoes,  Birthday,  Best 
Wishes,   $3.50,   carriage   charges   prepaid.     Agents  wanted. 

LOCAL    VIEWS 


Mold    the   line 


\Regittored.) 


Here's  the  line  to  hold — 
John  Heath's  Telephone 
I'en.  You  will  not  hold  it 
long  because  it  sells  so 
quickly.  There's  quality 
about  it.  It  writes 
smoothly,  never  corrodes, 
and  lasts  long.  Get  con- 
nected with  the  Telephone 
Pen  for  cmxcti  calcs. 


London  (Eng.) 
Export  Agency, 
8  St.  Bride  St.,- 
LONDON,  E.C. 


Supplied  by  e$l 
the  leading 
wholesale  houses 
in  Toronto  and 
Montreal. 


J 


PATENTED, 


Made  in 
two  sizes : 
large  size  5 
in.  high  by 
8V4  in.  long; 
small  size, 
VA  inches 
high  by  6 
in.    long. 

"  UPTODATE  Calendar 

The  one  only  new  thing  in  the  world  of  calen- 
dars. The  only  practical  Desk  Calendar.  A  red 
line  mechanically  cancels  past  dates,  but  still 
shows  the  relation  to  the  days  past  and  to  come, 
to  the  present  indicated  date.  Can  be  used 
trom  year  to  year.  It  finds  a  ready  sale  wher- 
ever displayed.  Made  in  "Leatherette,"  Genuine 
Leather,  Quartered  Oak,  Solid  Mahogany,  and 
Brash  Brass  cases. 

Write  for   price  list   and   particulars. 


Actual 
Size 


IDEAL  SPECIALTIES  MAN'F'G  CORP. 


5  52  PEARL  STREET 


NEW  YORK.  U.S.A. 


■►SAMPLES  FREE— TO  PROVE  QUALITY** 


To  back  up  our  claim  for  Whitedge  Efficiency  typewriter  carbon  paper  as  the  most  satisfactory  in  actual  use,  we  will 
mail  you  free  samples,  fully  assured  that  your  order  will  follow. 

it  is  the  paper  that  typists  themselves  prefer  after  once  using  it.  The  supplying  of  Whitedge  Efficiency  adds  prestige 
to  the  business  of  the  stationer  who  sells  it,  because  it  prpduees  clearer  and  cleaner  copies  and  naturally  produces 
repeat  orders. 

Made  only  by  H.  M.  STORMS  CO.,  New  York. 

Canadian  Distributors:  THE  A.  S.  HUSTWITT  CO.,  44  Adelaide  St.  West,  Toronto,  Ont. 

54 


BOOKSELLER      AND      STATIONER 


Order  This  TRIAL  ASSORTMENT  of 
HOLMAN  PHOTO  ALBUMS 

This  assortment   gives  you  tlie  cream  of  the  line  and   will  meet  every 
ordinary  demand. 

Have  these  albums  in  stock  to  fill  the  demands  of  amateur  photographers 
for  albums  to  accommodate  snap-shots,  vacation  pictures,  etc. 

They  will  be  big'  sellers  in  the  summer  months.    You  have  never  invested 
$15  to  better  advantage. 

Orders  filled  the  day  they  are  received. 

AD  R/l  Ffc^I  T^   All  JP         (~*{~\  CANADIAN  REPRESENTATIVES 

.    K.    lViaCLHJUVj/\L.Li    OC    VsVJ;    266  KING  ST.  WEST,  TORONTO,  CANADA 


These  Popular  Sizes:  41/2"x51/2",  5y2"x 
7",  7"xl0". 

5  paper   bound 

11   r-iotii    bound 

11  Imitation  leather  bound 

5  genuine  leather   bound 

(including   bound    and    loose-leaf   books). 

32  in  ail  —  every  boob  different  —  no  two 

alike. 


Will  sell  for  -     - 
Cost  to  Dealer    - 

Your  Profit     -     - 


$22.50 
$15.00 

$  7.50 


We  are  pleased  to  announce  the  appointment  of  J.  G.  F.  ANSLEY,  408  Lumsden  Bldg., 

Toronto,  as  our  Canadian  representative 


ESTABLISHED   1849 


Trade  Mark  "NONPAREIL- 


W.  C.  HORN,  BRO.  &  CO. 

Manufacturers  of  Stationers'  Specialties  541-547  Pearl  Street,  New  York 


CAMEEA  ALBUMS 
AUTOGKAPH  ALBUMS 
POST  CABD  ALBUMS 
POSTER  STAMP  ALBUMS 
SCBAP  BOOKS 
INVOICE  BOOKS 
PRESCRIPTION   BOOKS 


LIBRARY  SCRAP  BOOKS 
With  Pockets  for  Filing 
GUMMED  STUB  FILES 
BINDERS:   SPRING  BACK 

AND  NEEDLE 
BILL  HOLDERS 


CLASSIFIED  ADVERTISING 


Advertisements  under  this  heading-,  2c  pel 
word    per    insertion. 

Where  replies  come  to  onr  care  to  lie  fur- 
warded,  five  cents  must  be  added  to  cost  to 
cover  postage,  etc. 

Contractions  count  as  one  word,  but  five 
figures   (as  $1,000)   are  allowed  as  one  word. 

Cash  remittances  to  cover  cost  must  accom- 
pany all  advertisements.  In  no  case  fan  this 
rule  be  overlooked.,  Advertisements  received 
without  remittances  cannot   be  acknowledged. 

MISCELLANEOUS. 


BOOKS— ALL  OUT  OF  PRINT  BOOKS  SUP- 
plied  no  matter  on  what  subject.  Write  us. 
We  can  get  you  any  book  ever  published. 
Flease  state  wants.  When  in  England  call  and 
see  our  50,000  rare  books.  Baker's  Great  Book 
shop,  14-16  John  Bright  Street.  Birmingham, 
England. 

PAYSON'S  INDELIBLE  INK.  TRADE  SUF- 
plied  by  all  Leading  Wholesale  Drug  Houses 
in  the  Dominion.  Received  Highest  Award 
Medal  and  Diploma  at  Centennial,  Philadel- 
phia, 1876:  World's  Fair,  Chicago,  1893,  and 
Province  of  Quebec  Exposition,  Montreal,  1807. 


HOTEL    DIRECTORY. 


HALIFAX   HOTEL 

HALIFAX,  N.S. 


A.00OUNTANT8    AND    AUDITORS. 


JENKINS  &   HARDY 

Assignees,  Chartered  Aocountants,  Estate  and 

Fire  Insurance  Agents. 

154  Toronto  St.  52  Can.  Life  Bldg. 

Toronto  Montreal 


CARBON   PAPERS   AND 
TYPEWRITER   RIBBONS 

Manufacturers  of  the  highest  quality. 
It  will  pay  you  to  give  your  customers 
the  best. 

J.  A.  HEALE  &  CO. 

96  JOHN  STREET  V  NEW  YORK 


Want  Ads. 

If  you  want  a  buyer  for  your 
business,  or  have  a  situation  to 
fill  or  want  a  situation,  send  us 
a  Condensed  Advertisement. 
There  is  someone  who  is  looking- 
for  a  proposition  such  as  yours. 
For  two  cents  a  word  you  can 
speak  across  the  continent  with 
a  condensed  advertisement  in 
tlri'5  paper. 

Try  it  out 


EXPENSE  BOOKS   (Spears') 
BACKGAMMON  BOARDS 
CHESS  AND  CHECKER  BOARDS 
ROYAL  IVORY 

TOILET  AND  MANICURE  SETS 
ETC.,  ETC. 


Get  this  New  Booklet 

SENT  FREE  ON  REQUEST 

'How  to  Place  Your  Pic- 
tures-" is  a  new,  profusely  il- 
lustrated booklet  that'  is 
proving  a  tremendous  selling 
help  to  many  dealers.  Their 
clerks  arc  greatly  increasing 
their  sales-  through  its  assist- 
ance, in  pointing  out  the 
numerous  uses  of 

Moore  Push-Pins 

Glass  Heads.  Needle  Points 

Moore  Push-less  Hangers 

The  Hanger  with   the  Twist 

Has  inclined  loot-tempered  sleel   nail. 

Our    continuous    advertising    in    high-class 
mediums     of     broad     scope     is     creating     a 
strong    consumer    demand    for    these    con- 
veniences.     Many    of    your    customers    may 
not     know     you     are     handling     Moore 
Push-Pins   and   Pus'h-less  Hangers. 
Why  not  take  advantage  of  our  exten- 
-i  sive  advertising?    Link  your   store 

up    to    it   by   getting    Moore    goods 
prominently    on    display. 
The    free    booklet.    "How    to    Place 
Tour    Pictures,"    will    also    prove    a 
definite     help     in     increasing     your 
sales   and    profits. 
Send  for  one  to-day — 
Also    prices    and    discounts. 

MOORE   PUSH-PIN  CO. 

113  Berkley  St..      Philadelphia.  Pa 


You  can  talk  across  the  continent  for  two 
cents  per  word  with  a  WANT  AD.  in 

this  paper. 


55 


HOOKS ELLER   AND   STATIONER 


k.iMKffis^^m^JS^ 


The  Potency  of  Advertising 

THE  AVERAGE  merchant  in  the  smaller  cities  and  towns  has  but  a  hazy  idea  of  the 
power  of  advertising.  In  a  vague  way  he  realizes  that  advertising  may  be  a  good  thing — 
for  the  other  fellow.  Generally  he  regards  it  as  an  expense — as  a  luxury  which  he  cannot 
afford.  The  big  fellow,  perhaps,  is  justified  in  indulging  his  vanity  in  this  respect,  but  he 
— has  he  not  been  in  this  very  location  for  lo!  these  many  years?  Is  he  not  known  to  every 
man,  woman  and  child  within  a  radius  of  ever  so  many  miles?  Assuredly  advertising  for 
him,  he  argues,  would  be  a  needless  expense. 

The  ad-man's  answer  to  these  and  every  other  objection  raised  by  the  doubting  mer- 
chant is  that  within  the  last  few  years  the  art,  or  science,  or  business  of  advertising  has 
been  developed  by  the  expenditure  of  enormous  sums  on  printer's  ink,  until  at  the  present 
time  advertising  is  the  greatest  force  in  the  economics  of  business. 

To-day  the  compelling  influence  of  advertising  plants  two  or  three  pairs  of  shoes 
where  aforetime  but  one  pair  flourished.  Advertising  puts  a  pianola  into  a  home  where  a 
piano  also  abides.  It  turns  the  runabout  into  a  touring  car.  It  causes  ten  millions  of 
people  to  masticate  gum.  For  breakfast  we  have  oranges  kissed  by  the  sun,  desiccated 
cereals  with  which  every  child  in  the  land  is  familiar,  ham  that  certainly  is,  and  coffee 
that  answers  to  a  name  that  you  read  in  a  thousand  ads.  You,  Mr.  Merchant,  go  to  your 
store  clothed  from  top  to  toe  in  garments  that  look  out  at  you  from  the  pages  of  every 
paper  you  read.  You,  yourself,  in  your  business  testify  to  the  power  of  advertising  when 
you  buy  and  sell  the  most  generally  advertised  goods.  You,  yourself,  welcome  any  assist- 
ance which  your  wholesale  dealer  is  willing  to  give  you  in  exploiting  your  wares.  But 
do  you,  yourself,  exploit  your  wares?    Adequately? 

Suppose  you  attempted  to  run  a  boat  against  the  current  of  St.  Clair  River  from 
Detroit  to  Sarnia.  Would  you  not  see  to  it  that  besides  having  a  seaworthy  craft  and  a 
competent  crew,  you  had  a  head  of  steam  sufficient  to  stem  the  current? 

The  river  symbolizes  your  business,  the  current  is  your  competition;  the  crew  your 
clerks".  You  are  the  captain,  advertising  is  the  motive  power,  and  the  money  you  spend 
is  the  pressure.  And  by  no  artifice  can  you  drive  your  craft  upstream  at  the  fastest  pos- 
sible speed  without  keeping  the  pressure  near  to  the  popping  point. 

The  amount  a  firm  is  justified  in  spending  on  advertising  varies  with  the  amount  of 
business  present  and  prospective;  but  every  business  under  the  light  of  the  sun,  which 
handles  a  human  need,  can  spend,  say,  two  per  cent,  of  the  gross  receipts  with  a  certainty 
of  immediate  or  ultimate  profit. 

Any  grocer  would  be  willing  to  buy  regular  customers  at  $10  each.  They  would  be 
cheap  at  that  price.  And  any  grocer  who  will  spend  $50  a  year  on  advertising,  and  hasn't 
gained  five  new  customers  during  that  time,  must  look  to  his  methods,  his  goods,  or  his 
prices  for  the  explanation,  for  the  fault  assuredly  will  not  lie  in  his  advertising,  if  he  has 
giten  it  even  moderate  attention. 

Here's  another  point  worth  noting — it  is  possible  to  spend  too  little  on  advertising. 
Five  dollars  a  year  spent  on  publicity  might  bring  disappointing  results.  Fifty  dollars 
might  double  itself  in  direct  returns — while  three  or  four  hundred  might  be  expected  to 
be  trebled  in  that  time. 

If  you  are  a  blacksmith  let  the  owners  of  horses  know  about  it.  If  you  sell  shoes 
say  so — and  keep  on  saying  so.  If  you  handle  the  wherewithal  to  feed  or  clothe  people, 
the  more  you  spread  the  news,  the  more  grist  will  come  to  your  mill. 

And  above  all  when  you  start  to  push  your  goods,  keep  your  shoulder  tight  up  against 
the  wheel — for  the  public  has  a  poor  memory,  and  there  is  more  commercialism,  and  less 
friendship,  in  business  in  this  year  of  grace  than  there  ever  has  been  since  men  first  began 
to  bargain  for  gain. — Sarnia  Canadian. 


IflgW^SlgSffififi^^ 


56 


BOOKSELLER     AND     STATIONER 


By  Far  the  Most  Prominent  Typewriter 
Ribbons   and    Carbon    Papers  To-day 

MITVOL  RIBBONS 
AND  CARBONS 


Just  as  the  progressive  stationer  to-day  selects  the  "standard"  in  other  lines, 
so  in  typewriter  ribbons  and  carbon  paper  he  should  invariably  choose — The 
Mitvol  Line,  known  and  sought  after  the  world  over  for  its  better  quality, 
durability  and  economy.  One  of  the  big  features  of  the  Mitvol  Line  is  that 
it  not  only  wins  new  trade  but  holds  the  old  with  enthusiasm.  There  are  ex- 
cellent sales  possibilities  in  pushing  the  Mitvol  Line. 

Write  for  dealer  proposition  and  attractive  advertising  helps  to-day. 

MITTAG    &    VOLGER,  Inc. 

Principal  Office  and  Factories  :   PARK   RIDGE,    N.J.,   U.S.A. 
BRANCHES: 

New  York,  N.Y.,  261  Broadway.     Chicaeo,  111.,  205  W.  Monroe  St.      London,  7  and  8  Dyers  BldK.,  Holborn,  E.C. 
AGENCIES — In  every  part  of  the  world  :  in  every  city  of  prominence. 


DO  YOU   SHELVE  YOUR 
LOOSE  LEAF  RECORDS? 


HOW 

In  Bundles?     In  Bookform? 


Any  office  boy  can  do  the  latter  by  using  the 

"F-B"  Loose  Leaf  Holder 


Pat.   May   13,    1913 

Practical  and  low  priced. 
Adjustable  to  fit  any  size  of  paper. 
Independent  of   the  location  of  punchholes. 

Send  for  prices  and  particulars. 


ROCKHILL  &  VIETOR,  Sole  Agents,  Dep't  "F-B" 

(Branch:  180  N.  Market  St.,  Chicago)     22  Cliff  St.,  New  York 


REAL  PHOTO 
POSTCARDS 

Produced    from    customers'    originals.      Good 

prints  may  he  sent  (any  size)  for  reproduction. 

PRICES:    F.  0.  B.  London.  Packing  free. 

500  1O00 

each.         each. 

Real  Photo  Glassy  Surface 

(Toned)     9.50         9.00 
Real  Photo  Glossy  Surface 

(Black  and  White)     9.00         8.50 
Real  Photo  Matte  Surface 

(Black  and  White)      8.50         8.00 

per  thousand. 

Reduced  prices  for  quantities.     Samples  post  free. 
TERMS:   2%  cash  with  order,    or  against  B/L.  subject 
to  references. 

PHILIP  G.  HUNT  &  CO. 

Head  Office  and  Factory: — 

British  Real  Photo  Post  Card  Works, 

332,  Balham  High  Road  London,  S.W. 

Telegrams:    Autobrom-Bal,    London. 

(City    Office:    34,    Paternoster    Row,    E.C.) 

All    communications   to   Head    Office. 


BOOKSELLER     AND     STATIONER 


^ 


I 


1 


Picnic  Time  is  Here 


The  call  of  Nature  is  heard  by  countless  thousands  who  live  and  work  in  the  city's 
noise  and  dust.  Don't  you  think  that  by  a  suggestive  display  of  outing  goods  you 
might  be  doing  a  little  towards  ''brightening  up"  at  a  time  when  every  effort  is  need- 
ed'?   These  lines  will  help  you. 


PAP.RUS  MOULDED  PULP  PLATES— two  sizes>  ei"ht  ineh>  and 
five  inch  for  serving  ice  cream,  etc.  These  are  the  cleanest, 
strongest  and  cheapest  plates  to  be  had.  In  5c  and  10c  packages 
in  both  sizes. 

LILY  PAPER  CUPS  are  sanitary,  inexpensive  and  easy  to  cany. 
Made  of  waxed  paper  throughout.  Sold  in  5c  original  packages 
and  in  tubes  of  100  cups. 

HANDY  PICNIC  PACKAGES, a  transparent  tissue  envelope  con- 
taining' one  white  crepe  tablecloth,  and  twelve  pure  white  doilies. 
Solves  the  dust  problem.     (Tablecloths  also  sold  separately.) 

CREPE  TABLE  NAPKINS m  new  anfl  dainty  fast  color  designs, 
banded  100  of  one  design,  also  in  ten  cent  packages  of  eighteen. 

LACE.  PAPER  DOILIES— .various  sizes  and  designs.  Supplied  in 
tour  distinct  styles  of  packing. 


Housekeepers'  Waxed  Paper 

IGREASE  PROOFi 

Jontains  32  Sheets  Fine  White  Wa»ed  Paper,  12  1 18  Inches 
Suitable  loi  lining  baking  Ims  lo  prevent  sticking,  (saves 
greasing  pans);  packing  sandwiches,  &c,  for  lunches; 
wrapping  to  exclude  air  and  dampness. 

PRICE    I  O    CENTS 


WAXED  PAPER1"1'  wrapping  lunches,  etc. — 

"Handy"  package,  containing  IS  sheets,  11  x  15  in.,  4(1  cents  per  dozen  packages 
"Household"  package,  containing  32  sheets,  12  x  IS  in.,  72  cents  per  doz.  packages 


S 


y////////////////$ 


HAMILTON 


CANADA 


AND 


OFFICE  EQUIPMENT  JOURNAL 


The  only  publication  in  Canada  devoted   to  the  Book,  Stationery  and  Kindred 
Trades,   and   for   thirty   years   the   recognized   authority   for   those   interests. 

MONTREAL,  701-702  Eastern  Townships  Bank  Bldg.     TORONTO,  143-153  University  Ave.        WINNIPEG,  34  Royal  Bank  Bldg.       LONDON,  ENG.,  88  Fleet  St.,  E.C. 


VOL.  XXXI. 


PUBLICATION    OFFICE:     TORONTO,     JULY,      1915 


No.  7 


A  Fountain  Pen  You  Can  Sell 

Pleases  the  Customer 
Profits  the  Dealer 

Most  people  want  a  good  fountain  pen,  but  they 
won't  pay  a  fancy  price.    And  you  can't  afford 
to  sell  them  a  cheap  pen,  for  you  get  a  "come 
back"  every  time  you  do. 

Just  let  your  customers  examine  the 
perfect  workings  of  the 


AUTOPEN 

Ready 

to  Write 


Sanford  & 
Bennett 


AUTOPEN 
Ready 
to  Fill 


AUTOPEN 


When  you  tell  them  the  price,  it  is  never  questioned, 

because  it  is  less  than  they  expect  to  pay  for  a  pen  of 

quality.      Every    sale    of    a    SANFORD    &    BENNETT 

AUTOPEN   pleases    the    customer    and    profits   the    dealer. 

With  its  exclusive  features,  perfect  quality  and  extraordinary 
reliability,  the  AUTOPEN  is  sold  at  an  ordinary  price.      The 
secret  is  this:  Your  customers  pay  for  the  pen  alone.     We  do  not 
charge  for  its  service,  satisfaction  or  popularity. 

Our  descriptive  price  list  and  discounts  will  show  how  to  put  your 
fountain  pen  business  on  a  better  basis.     Mailed  free  upon  request. 

SANFORD  &  BENNETT  CO. 

51-53  MAIDEN  LANE,  NEW  YORK 

W.   E.   COUTTS,   Canadian   Sales   Agent,  266    King   Street   West,   Toronto,  Ontario 


BOOKSELLER      AND      STATIONER 


y////////^/////^////^^^^^ 


THE  AUSTRALASIAN  NEWS  COMPANY 

(Limited) 

THE  NEW  ZEALAND  NEWS  COMPANY 

(Limited) 

PUBLISHERS'  AGENTS 

We  beg  to  announce  that  the  above  News  Agencies  have  now  been  in  operation 
almost  two  years,  supplying  the  news  trade  throughout  the  Commonwealth  of  Australia, 
including  all  of  Tasmania  and  the  Dominion  of  New  Zealand,  with  English  periodicals 
as  well  as  Literature  of  all  kinds.  The  Home  Office  of  The  Australasian  News  Com- 
pany, Limited,  is  at  226  Clarence  Street,  Sydney,  New  South  Wales,  with  branches  at 
Melbourne,  Victoria;  Perth,  West  Australia;  Adelaide,  South  Australia;  Brisbane, 
Queensland,  and  The  New  Zealand  News  Company,  Limited,  at  150  Wakefield  Street, 
Wellington,  N.Z.,  supplying  all  the  North  and  South  Islands  of  New  Zealand. 

We  are  prepared  to  handle  all  English  publications  and  anything  in  our  line. 

PUBLISHERS'  AGENTS 

Arrangements  may  be  made  through  our  Canadian  agent,  THE  TOEONTO  NEWS 
COMPANY,  LIMITED,  42  Yonge  St.,  Toronto,  Ontario. 


$ 


>/m//////m///////////////////////////////////,/////////////////;v//////////////m^ 


Where  social  standards 
are  highest  you  will  find 
in  use  quantities  of 


Qranes 
men  ^-x 


o& 


Eaton,  Crane  &.  Pike  Go. 

Pittsfield,  Massachusetts 
Toronto  Office:  266-268  King  St.  W. 


UCKS 


TRAOC    MAflR 


XMAS  CARDS 
CALENDARS 
POST     CARDS 

BIRTHDAY    CARDS 

BLANK  CARDS 
JUVENILES 

*XSSZS&®k   T0Y     BOOKS 
""  up—  PICTURES 

ETC. 

Every  "TUCK"  Card  and  other  publication 
hears  the  name  of  the  firm  and  our  "Easel  & 
Palette"  Trade-Mark.  DO  NOT  RE  MISLED. 
NONE   GENUINE  WITHOUT. 

RAPHAELTUCK&50N5  CO.  Limited 

9  5TANTOINE  STREET 
MONTREAL 


[JOOKSELLER     AND      STAlTONER 

A  GRAND  DISPLAY 


OF  BLACKIE  &  SON'S 

PICTURE  TOY  BOOKS 

at  the  London  Toy  Market,  March,  1915 

SEE  OUR  SAMPLES. 


VQQLDIERS 
IN  ARMS 


Carried  by  all  wholesalers  and  by  our 
Canadian  representative 

Mr.  Harold  Copp 

33  Richmond  Street  West       .'.      Toronto 

Blackie  &  Son,  Limited 

London  Glasgow 


BOOKSELLER      AND      STATIONER 


MADE  IN  CANADA 

We  manufacture  and  aim  to  have 
the  most  complete  assortment  of 

ACCOUNT  BOOKS 


Every  Description,  Size  and  Quality 

From  the  Largest  Ledger  to  the  Smallest  Vest 
Pocket  Memo  Book 


CajA/tjem. 


cigd&or 


We  keep  the  Finest  Line   (our  own  specialty) 

MEMORANDUM  and  PRICE  BOOKS 


Also  BALANCE  and  COLUMN  BOOKS, 

LOOSE  LEAF  LEDGERS,  BINDERS 
and  SHEETS. 

SEE  OUR  NEW  CATALOGUE,  BLANK  BOOKS, 
LEATHER  GOODS,  ETC. 


BROWN  BROS., 

SIMCOE  AND  PEARL  STREETS,  TORONTO 


LIMITED 


Sell  More  Legal 
Envelopes 


Wernicke 

MANILA  LEGAL  ENVELOPES.    Open  End 

Made  in  one  piece  from  specially  tough  and  durable  manila 
tagboard.  Have  many  superior  points  and  are  the  most  service- 
able and  satisfactory  open  end  envelope  procurable.  Truly  Globe- 
Wernicke  Quality.     Write  us  for  discounts  to  the  trade. 

PRICES  PER    HUNDRED. 

Size  Flat  %-inch  1-inch  1%-inch  2-inch 

No.  10— 9%x4  inches $1.S0      $2.70      $2.70      $3.00      $3.60 

No.  11—10x1%  inches  ...  2.10        3.00        3.00        3.00        3.60 

No.  12— 10%x4%  inches  .  2.10         3.00         3.00        3X0        4.20 

Lots  of  1,000,  alike  or  assorted,  10  per  cent.  less. 

Flat  Envelopes  packed  100  in  a  box.  Other  sizes  packed  50  in 
a  box.     Shipping  weight,  about  100  pounds  per  1,000. 

Send  through  your  order  to-day. 

The  Globe-Wernicke  Co.,  Limited,  Stratford,  Ontario 


Support  Home  Industries 


No.  179 


One  of  the  best  ink  con- 
cerns in  the  world  is  right 
here  ready  to  offer  you 
high  quality  products  that 
have  always  given  com- 
plete satisfaction. 

As  many  dealers  now  rea- 
lize Carter's  Service  can  be 
depended  on  in  any 
emergency. 


Carter  Inx 


(formerly  written 
Carter's  Inks) 


After  all 

no  ink  like 

Carter's. 


No.  79 


No.  19 


The  Carter's  Ink  Company 

356  St.  Antoine  St.         -         Montreal,  Canada 


BOOKSELLER     AND     STATIONER 


NEWS  ABOUT  SCHOOL  SUPPLIES 


Something  about  a  Few  New  Lines  for  Profitable 
Selling  at  School  Opening  Time. 


School    Work    Books 

Five-cent  lines,  either  scrib- 
blers or  exercise  books,  with 
these  new  covers:  Iron  Duke, 
Boy  Scouts,  The  Music  Master, 
Peaceful  Scenes,  Children  of 
the  Sea,  Floral  Beauties,  Brit- 
ish Lion,  Just  Dogs,  and  others 
equally  attractive  and  artistic. 

Three-Cent  Lines 

White  Beauty,  Polar  Bear, 
Maple  Land,  Chums,  Canada 
Forever,  Steady  Breeze,  Sum- 
mertime and  other  beautiful 
covers. 

As  usual  the  paper  is  of  the 
highest  quality  which  th-' 
prices  permit. 


Patriotic  Erasers 

School  erasers  of  good  erasing  mate- 
rial, made  in  combination  red  and  blue 
colors      in      four      sizes,      as      follows: 

Patricia,  to  retail  at  lc,  costing  the 
trade  $1  gross.  The  Queen's  Own,  to 
retail  at  3c,  costing  the  trade  $2.40  per 
gross.  The  King's  Own,  5e  eraser,  cost- 
ing the  trade  $4  a  gross,  and  "The  King 
George"  5c  eraser,  costing  the  trade 
$4.80  a  gross. 

Also  the  new  Swansdown  eraser  to  sell 
at  5c — 40c  a  dozen,  $4.50  a  gross. 

New  School  Bags 

Made  of  American  cloth — waterproof 
bags  ably  replacing  canvas  school  bags: 

No.  402  black,  with  white  binding, 
with  strong  gussets — large  capa- 
city, per  doz $2.75 

No.  362  with  small  gusset,  brown 
binding,  per  doz 2.10 

No  104  without  gusset,  brown  bind- 
ing, per  doz 1.80 

Also  the  regular  lines  of  canvas  and 
leather  school  bags. 

Tin  Box  Paint  Sets 

Long  narrow  boxes,  with  No.  7  camel's 
hair  brush  —  exceptionally  high-grade 
water  colour  paint,  sure  to  meet  with 
recommendation  of  school  and  art 
teachers.  4  colours  in  box,  $2.00  a 
dozen.    8  colours  in  box,  $2.25  a  dozen. 

Good  Values  in  Pencils 

Stock  the  Easy  Writer,  an  unusually 
good  2  for  5  line — three  grades —  H,  HB 
and  B — without  rubber  tip. 

"Eoyal  Academy"  drawing  pencils,  a 
high-class  drawing  pencil  in  the  usual 
grades. 


"Sovereign,"  "Business,"  "Purity," 
"Official"    ana    "Tipperary"    pencils. 

New  United  States  made  pencils  of 
high  quality,  giving  good  assortment  of 
colors  with  rubber  tips  of  good  grade 
of    rubber — cost     trade     $4.20    a    gross. 

The  5c  lines  to  push  strongly'. 

Japanese  Pencil  Boxes 

Taking  the  place  of  German  lines,  we 
offer  this  year  most  attractive  pencil 
boxes  from  Japan — some  of  them  highly 
ornate  in  design  and  colouring.  To  sell 
at  10c,  15c  and  25c  each. 

Swansdown  Penholders 

An  especially  attractive  line  of  rubber 
grip  penholders  put  up  a  dozen  in  a 
box  to  sell  at  5c  each — all  one  colour. 

New  Pen  Holder 
Assortment 

For  $4.60  a  gross  you  can  buy  assort- 
ment No.  1686: 

A  most  attractive 
assortment  for 
school     opening 


6  cork  grip 
4  rubber  grip 
2   glazed   finish 


trade. 


"Velvet"  Assortment 

Rubber  grip  penholders,  assorted  col- 
ours, one  dozen  in  box,  retail  5c  each. 

Black  penholders,  graduated  handles, 
smooth  finish.  No.  650,  $1.60  a  gross; 
No.  651,  $1.85  a  gross;  No.  652,  $2.00  a 
gross. 

Magnifying  Glasses 

A  new  British-made  line,  different  sizes 
costing  the  trade  $1.20  to  $2.50  a  dozen. 


These  are  of  course  only  a.  few  of  numerous  items  constituting  The  Copp, 
Clark  Company's  Complete  Stock  of  School  Opening  Require  men  ts. 

We  Can  Fill  Your  Every  Want. 

Service  is  ever  our  watchword;  your  interest  could  not  possibly  be  better 
looked  after  than  by  entrusting  your  school  supply  and  school  book  orders 
to  our  care.    Send  us  your  next  order. 


CPl(||iilli„lilIll 


TORONTO. 

3 


BOOKSELLER      AND      STATIONER 


SUSAN  GLASPELL 

Author   of  "FIDELITY"   and   "THE 

GLORY     OF     THE     UNCONQUERED." 

The  theme  of  "Fidelity,"— the  devo- 
tion of  a  young  girl  to  the  lover  whose 
urgent  need  of  her  makes  her  loyalty  to 
him  self-saoriflce  of  a  peculiarly  poig- 
nant kind — is  one  that  has  seldom  if 
ever  been  treated  by  an  American  novel- 
ist, and  Miss  Glaspell's  remarkable  skill 
in  portraying  the  appealing  situations 
which  circumstances  inevitably  bring 
about   is   masterly. 


THE  SEASON'S  SUREST  BEST  SELLER 

FIDELITY 

BY  SUSAN  GLASPELL 

A  brilliant  and  powerful  story  of  a  woman's 
love — what  it  impells  her  to  do — what  it 
makes  of  her. 

Buth  Holland  is  a  heroine  every  reader  will  love.  Brimming 
with  life  and  love  of  living,  faithful  to  her  ideal  of  love,  and 
strong  enough  to  preserve  her  fidelity,  even  against  herself, 
she  forms  a  character  not  soon  to  be  forgotten.  No  one  who 
reads  her  story  can  fail  to  recognize  her  unselfishness,  her 
purity,  her  absolute  fidelity  to  what  to  her  is  not  only  love's 
right,  but  its  imperative  duty. 

One  of  the  really  worth-while  novels. 
Cloth,  12mo,  $1.35  net. 


THE  MODEL  T 

FORD  CAR 


Victor   Page 

is  the 

Recognized' 

Authority 

on 

Automobiles. 

His   Books   are 

the. 

A.B.C.— X.Y.Z. 

of  the' 

Motor  Car. 


AUTOMOBILE  BOOKS 


A  new,  complete  book  for  every  Ford  Owner, 
Dealer,  Driver,  Salesman  and  Repair  Man. 
This  book  is  written  specially  for  Ford  Driv- 
ers and  Owners,  by  a  recognized  automobile 
engineering  authority  and  an  expert  on  the 
Ford,  who  has  driven  and  repaired  Ford  Cars 
for  a  number  of  years.  He  writes  for  the 
average  man  in  a  practical  way  from  actual 
knowledge.      All   parts   of   the   Ford  Model  T 

Car  are  described.     All  repair  processes  illustrated  and  fully  explained. 

300    (5x7)    pages.     Over   100   specially  made   engravings   and   two   large 

folding  plates. 

Operating    Principles   Made   Clear   to   Every   One. 

All   Repair  Processes  Illustrated  and  Fully  Explained. 

Written  so  all  can  understand — No  theory,  no  guess  work. 

The   Illustrated   Chapter  on    Repairing   and   Overhauling  alone   is   worth    many 

times  the  price  of  this   book. 

PRICE   $1. 


THE 

MODEL  T 
FORD  CAR 

By  Victor  Page 


THE  MODERN  GASOLINE 
AUTOMOBILE 

Its    Construction,   Operation, 
Maintenance   and    Repair. 

The  most  complete  treatise  on  the 
Gasoline  Automobile  ever  issued. 
Written  in  simple  language.  Free 
from  technical  terms.  It  explains  so 
simply  that  anyone  of  ordinary  in- 
telligence may  gain  a  comprehensive 
knowledge  of  the  gasoline  automo- 
bile. The  information  is  up-to-date 
and  includes,  in  addition  to  an  expo- 
sition of  principles  of  construction 
and  description  of  all  types  of  auto- 
mobiles and  their  components,  valu- 
able money-saving  hints  on  the  care 
and  operation  of  motor  cars  propel- 
led by  international  combustion  en- 
gines.' 575  illustrations.  Over  800 
(5%x8)  pages,    li  folding  plates. 

Price   $2.50   net.  ' 


QUESTIONS  AND  ANSWERS 

Relating:    to    Modern    Automobile 

Design,    Construction,    Driving 

and   Repair. 

This,  practical  treatise  consists  of  a 
series  of  thirty-six  lessons,  covering 
with  nearly  2000  questions  and  their 
answers— the  automobile,  its  con- 
struction, operation  and  repair.  The 
subject  matter  is  absolutely  correct 
and  explained  in  simple  language. 
5%xT%  inches.  622'  pages.  :!20  illus. 
and   plates.     Price,  $1.50. 


MOTOR  CYCLES,  SIDE  CARS 
AND  CYCLE  CARS 

Their  Construction,  Management  and 

Repair. 
Over  .150   specially   made   illustrations 
anil  3  folding  plates.     The  most  com- 
plete book  on  the  subject.    550  pages, 
cloth,  net,  $1.50. 


Publishers:  McCLELLAND,  GOODCHILD  &  STEWART 

266-268  KING  STREET  WEST  TORONTO,  CANADA 


Mr.   Bookseller, 

These  Books 

Will  Interest 

50,000 

Motor  Car 

Owners  in 

Canada. 

How  Many 
in  Your 
Town? 


Motorcycles 
Sioe'Cars 
Cyclecars 


BOOKSELLER      AND      STATIONER 


ALREADY  A  BIG  SELLER' mi ™ [|1111  m ™ " im "= 

More  Secrets  of  the  Great  German  Spy  System  by 
the  author  of  "The  Secrets  of  the 
German  War  Office" 

THE  SECRETS  of  the   ! 
HOHENZOLLERNS   f 

By  Dr.  Armgaard  Karl  Graves,  Secret  Agent 

Dr.  Graves'  First  Book,  THE  SECRETS  OF  THE  GERMAN 
WAR  OFFICE,  has  enthralled  over  100,000  American  readers  and         -^ 
has  been  translated  into  six  foreign  languages.  J 

Dr.  Graves'  Secrets  of  the  German  War  Office,  now  in  its  tenth 
edition,  revealed  the  astonishing  ramifications  of  the  Political  and 
Personal  branch  of  the  Great  German  Spy  System,  but  left  for 
more  extended  treatment  in  this  new  book  the  extraordinary  clever- 
ness of  the  virile  House  of  Hohenzollern  in  selecting  trusted  men 
to  execute  their  secret  policies  in  the  Courts  of  Europe. 

These  amazing  revelations  give  the  inner  history  of  the  assassina- 
tion of  King  Alexander  and  Queen  Draga,  the  Kaiser's  visit 
incognito  to  M.  Caillaux  in  Paris,  Prince  Henry's  conciliatory 
visit  to  the  United  States  after  the  Manilla  incident,  guarded 
secrets  of  aeroplane  warfare,  death-dealing  ordnances  and  many 
other  chapters  of  secret  diplomacy.  g 

Illustrated.    Svo.   $1.50  net.    Postage  14  cents. 


Dr.  Graves  draws  a  graphic  picture 
of  the  death  of  Frederick,  the  secret 
conclave  at  the  Royal  Palais  and  the 
descent  of  William  II  and  Ehrenkrug 
into  the  royal  archives  where  the  black 
box  "with  the  secrets  that  were  later 
to  soak  Europe  in  blood";  was  pro- 
duced. When  William  II.  came  up  from 
that  secret  room  he  was  a  completely 
altered  man,  says  Dr.  Graves. 

"From  a  rather  gay,  somewhat  dis- 
sipated, broadminded  Bohemian 
Prince,  William  II  had  changed  mys- 
teriously into  a  stern,  almost  puri- 
tanical King,  with  no  thought  but 
for  his  house  and  Empire.  He  had 
read  the  message,  the  instruction 
that  was  to  fashion  his  destiny. 

A  hint  of  Germany's  preparations  for 
the  present  war  is  given  in  the  chron- 
icle of  the  happenings  near  Surnemunde 
on  the  night  of  October  7,  1910.  A  car 
containing  five  cloaked  figures  sped 
along  a  long,  low  iron  structure,  "the 
seaward  end  of  which  gaped  wide." 

As  if  but  awaiting  their  arrival, 
there  crept  soundlessly  out  of  the 
enclosure  a  silvery,  cigar-shaped 
form,  swaying  slightly;  one  almost 
thought  chilled  by  the  autumn 
night;  it  was  fully  exposed   to  view. 

"Sinister." 

Involuntarily  the  word  fell  from 
the  youngest  of  the  men  in  the  car. 


The  chief  figures  in  this  dramatic 
scene  were  the  Kaiser  and  Graf  von 
Zeppelin,  and  the  purpose  was  the  test- 
ing of  the  super-dreadnaughts  of  the 
air.  The  newspapers  next  day  reported 
the  trial  of  the  Zeppelin  X  resulted  in 
disaster  and  total  destruction.  They 
did  not  know  that  after  the  successful 
flight  that  night,  bags  of  powder  were 
placed  under  the  ship  and  it  was 
promptly  blown  up. 

Speaking  of  weapons  of  war,  Dr. 
Graves  intimates  that  old  Frederick 
Krupp  did  not  die  in  the  normal  man- 
ner, as  we  have  all  supposed. 

An  indisputable  fact  is  that  the 
coffin  resting  in  the  Krupp  mauso- 
leum contains  a  body  bearing  as 
much  resern/blance  to  Frederick 
Krupp  as  does  the  mummy  of 
Ptolemy  in  the  museum  in  London. 
Herr  Krupp,  who  had  made  the  ac- 
quaintance  in    Bad    Nauheim    of    the 

extremely  fascinating  Lady  X , 

a  relative  of  a  high  French  Govern- 
ment official,  suddenly  contracted  a 
deathly   illness. 

iMen  of  prominence  in  possession 
of  vital  State  secrets  ere  now  .have 
found  interest  in  French  ladies  con- 
ducive  to   sudden    ill-health. 


McClelland,  Goodchild  &  Stewart, Limited 

266  KING  STREET  WEST  .'.  TORONTO,  CANADA 


DR.  ARMGAARD  KARL  GRAVES  § 
Called   by  the  London  Times 
"The  Greatest  Spy  of  the  Century."      = 


mini  nun  mi 


BOOKSELLER      AND      STATIONER 


REAL  PHOTO 
POSTCARDS 

Produced    from    customers'    originals.      Good 
prints  may  be  sent  (any  size)  for  reproduction. 

PRICES :   F.  0.  B.  London,  Packing  free. 


500 
each. 


1O00 
each. 


Real  Photo  Glassy  Surface 

(Toned)     9.50        9.00 
Real  Photo  Glossy  Surface 

(Black  and  White)     9.00         8.50 
Real  Photo  Matte  Surface 

(Black  and  White)     8.50         8.00 

per   thousand. 

Eeduced  prices  for  quantities.     Samples  post  free. 
TERMS:  2%  cash  with  order,    or  against  B/L.  subject 
to  references. 

PHILIP  G.  HUNT  &  CO. 

Head  Office  and  Factory: — 

British  Real  Photo  Post  Card  Works, 

332,  Balham  High  Road  London,  S.W. 

Telegrams:    Autobrom-Bal,    London. 

(City    Office:    34,    Paternoster    Row,    E.C) 

All   communications   to   Head   Office. 


Quick-Selling  Memo  Books 

NATIONAL  Memos  (No.  1328  Line)  are  bound  in 
bright  red  skiver  cloth  with  red  edges.  The 
sizes  range  from  the  Vest  Pocket  to  4^4  x  6%- 
They  are  made  in  open  end  or  side;  with  faint  or 
$  and  c.  ruling. 

These  Memos  make  as  fine  a  showing  as  the  better 
grade  books,  yet  sell  at  a  very  low  price.  Make  a 
display  of  these  books  now  while  other  lines  are 
quiet. 

This  is  a  good  salable  line  that  can  be  carried 
profitably  by  all  Stationers.  Ask  lor  samples 
and    further    information. 

NATIONAL  BLANK  BOOK  CO. 

HOLYOKE,  MASS.,  U.S.A. 


I 


THERE  ARE 


GOLD  NUGGETS 

For  the  Dealer 
IN   THE  TRADE   PAPER   ADVERTISEMENTS 

DIG  THEM  OUT 


The  firms  whose  ads.  appear  in 
Bookseller  and  Stationer  are  the  true 
friends  of  the  retailer.  One  whole- 
sale firm  in  declining  to  advertise, 
said  he  preferred  to  advertise  in  a 
paper   going   to   another   trade   to 


induce  them  to  add  lines  already 
sold  by  booksellers  and  stationers. 
Mr.  DEALER,  what  is  your 
answer  to  that?  We  will  appreciate 
it  if  you  will  mention  Bookseller  and 
Stationer  when  answering  ads. 


6 


BOOKSELLER   AND   STATIONER 


\^ENUS 
PENCILS 

EVERY  architect,  draftsman,  engineer  and  sur- 
veyor in  your  territory  is  a  logical  customer 
for  Venus  Pencils.  If  they  are  not  using 
Venus  Pencils  now,  it  is  because  they  have  not  been 
fully  informed  as  to  the  good  points  of  these  pencils. 
The  uniformity  and  long-lasting 
qualities  of  the  lead  in  each 
grade  —  the  evenness  of  the 
grain  of  the  wood  —  the  ease 
with  which  a  Venus  Pencil  can 
be  sharpened  and  kept  sharp — 
and  that  one  Venus  will  outlast 
six  ordinary  pencils — are  only  a 
few  of  the  talking  points  you 
should  use  in  educating  your 
customers  to  ask  for  Venus 
Pencils,  "By  the  Box." 

MILO  RUBBER  BANDS 


Are  made  of  the  very  finest 
Para  Rubber  in  assorted  sizes, 
and  are  unconditionally  guaran- 
teed for  five  years. 

Milo  Rubber  Bands  are  sold  by 
the  pound,  half-pound,  quarter- 
pound   and   oz.  packings. 


Every  concern  that  employs  an 
office  man,  accountant  or  clerk 
ought  to  be  a  user  of  Velvet 
Pencils  for  all  general  office  work. 

Velvet  Pencils  are  economical 
because  the  smoothness  of  the 
lead  and  the  even  fibre  of  the 
wood  make  it  unnecessary  to 
sharpen  them  as  often  as  is  the 
case  with  other  pencils. 

Velvet  Pencils  (selling  for  5c. 
each)  will  outlast  two  ordinary 
pencils.  They  can  be  sharpened 
accurately,  will  keep  their  points, 
wear  down  to  the  last  inch,  and 
are  each  equipped  with  a  Velvet 
Rubber  Tip. 

VENUS  RUBBERS 

Don  't  forget  our  latest  product, 
the  Venus  Rubber.  Pliable  and 
soft.  Indispensable  for  all  pencil 
purposes. 

Superior  to  all  others  for  clean- 
ing drawings  and  engravings. 
Made  in  grey  to  avoid  any  dis- 
colorment  of  paper,  so  often 
found  with  colored  erasers.  All 
sizes  from  4  to  100  to  the  box. 
WRITE  US  FOR   SAMPLES  AND   PRICES. 

American  Lead  Pencil  Co. 

220  Fifth  Avenue,  New  York 

(and    Clapton,   London,   Eng.) 

In  addition  to  tlie  .above  we  make  a  complete  line  of  pencils 

of  every  style  and  grade — penholders,  erasers  and 

rubber   bands. 


..0t°"' 


One  Reason  Its  Easier  to  Sell 

EsterbrooKPens 


FEW    PERSONS   come    into   your  store   who 
rlo   not   read   at   least    one   or   more   of   the 
magazines    in    which    Esterbrook    Pens    are 
constantly    advertised. 

That  is  one  big  reason  it  is  so  much  easier 
to  sell  Esterbrook  Pens;  for  we  have  sold  the 
customer   before   he   comes   into  your  store. 

All  YOU  have  to  do  is  see  that  he  gets  the 
shape   and   point  that  suits  him  best. 

1  lo  you  remember  ever  having  to  tell  a  cus- 
tomer that  Esterbrook  Pens  were  "all  right"? 

ANOTHER  REASON 

Even    more    important    than    this    Esterbrook 

advertising,   the  greatest   reason   it  is  easier  and 

mure    profitable    to    sell     Esterbrook     Pens    is: — 

that  Esterbrook  quality  turns  every   F1R8T  sale 

into    an    endless    chain    of    REPEAT    ORDERS. 

You  can  take  on  most  any  line  of  pens  and  sell  them  ONCE,  but 
Esterbrook  quality  and  Esterbrook  advertising  KEEP  ESTERBROOK 
CUSTOMERS   SOLD   FOREVER. 

For  these  reasons,  and  because  the  complete  Esterbrook  line  offers 
every  needed  shape  and  point  that  is  offered  in  all  other  lines  put 
together,  more  dealers  every  year  realize  the  advantages  and  economy 
of  concentrating  on  it  alone.  Are  you  giving  the  Esterbrook  Pens  the 
mint  nee  in  your  store  that  you  should?  Ask  us  for  any  informa- 
tion  you  need,    and   tell   us  how   we   can   serve  you  still  more. 

Esterbrook  Steel  Pen  Co.,  1  8-70  Cooper  St.,  Camden. N.J' 


tr~*" 


Q^rh 


Esterbrook  Advertisements  In  Them  All 


mM^m^mmMmM^^^ 


TOILET  PAPERS 


In  our  range  will  be  found  a  great 
many  of  the  popular  sellers. 

SPRINGFIELD  OVAL 
SIMPLEX  OVAL 
BALSAM  SANITISSUE 

Together    with    plain     ROLLS, 
OVALS  or  PACKAGES. 

i 
Special    Fixtures    for    Hotels    and 
large  Office  Buildings. 

SMITH,  DAVIDSON  &  WRIGHT 

LIMITED 

Manufacturing  Stationers  and  Paper  Dealers 

VANCOUVER  and  VICTORIA.  B.C. 


^"^rm^r^r7wr7ffir78\irrwr^rr»iri^r/^ 


BOOKSELLER      AND      STATIONER 


The  Allied 
Armies 
Playing  Cards 


Second  edition  now  ready  for 
delivery,  making  75,000  packs 
that  have  been  printed  of  this 
most  Unique   Playing  Card. 

The  new  edition  has  the  Ital- 
ian Flag  added  to  the  design 
for  the  back.  The  Kings, 
Queens,  Jacks  and  Aces  show 
Portraits  of  the  Allies'  Rulers 
and  Soldiers,  with  the  "Brit- 
ish Lion"  as  the  Joker. 

Send  for  a  sample  order  at 
once.  Price  $2.00  per  dozen, 
$22.00  per  gross,  including 
illustrated  display  sheet. 

His  Royal  Highness  The 
Duke  of  Connaught  com- 
mented most  favorably  on 
this  striking  Patriotic  Novelty. 

We  would  also  call  your  at- 
tention to  our  splendid  range 
of  Patriotic  Board  Games, 
Children's  Books,  and  Post 
Cards.  Large  variety  in 
stock. 


The  Valentine  &  Sons 

United  Publishing  Co. 

Limited 

444  St.  Paul  Street     V     MONTREAL 

Also  at  Toronto  and  Winnipeg 


LOCAL   VIEW  POST  CARDS 
ADVERTISING  POST  CARDS 

IN  RUNS  OF  1000 

That 's  our  specialty.  As  the  only  Post  Card 
concern  in  the  country  devoting  its  entire  effort 
and  attention  to  one-thousand  runs  we  offer  you 
unusually  satisfactory  service,  prompt  delivery 
and  best  possible  prices.  Supplied  in  Black  and 
White  Photogloss  and  in  our  rich  Autocolor. 

Send  to-day  for  samples  and  prices. 
Jobbers  wanted  everywhere. 

GILBERT  POST  CARD  CO. 


309   River  Street 


CHICAGO 


Brrlh   prtb   Jtibnrt 


f    litf'tl|tli-.n     IkTBt,'''    < 


l3<Ka«i/ 


A  VALUABLE  SERVICE  FOR  LIBRARIANS 
AT  A  COST  OF 

50c.  a  year 
CANADIAN  BOOK  NEWS 

AN  ILLUSTRATED   MONTHLY  SURVEY 
OF    CONTEMPORARY    LITERATURE 

The  MacLean  Publishing  Co.,  Limited 


143-153  University   Ave. 


lto.    C; 


BOOKSELLER      AND      STATIONER 


y^W/V^/WW/W^^^ 


Locke's  Best. 


The  Book  of  the  Season. 


JAFFERY 


• 


BY  WILLIAM  J.  LOCKE 
Illustrations  by  F.  Matania. 


Cloth,  $1.35  net. 


One  Canadian  bookseller  writes: — "Do  you  realize  what  a 
book  you  have  got?  A  Locke  novel  with  all  the  artistry  and 
fancy  of  his  earlier  work,  but  with  an  added  virility  that  gives 
it  a  stronger  and  wider  appeal.  Read  'Jaffery'  and  forget  the 
war  for  several  blissful  hours.    Boom  it  and  grow  fat." 

S.  B.  GUNDY  -  TORONTO 

Publisher   in   Canada  for  Humphrey  Milford. 


-m/;m;mm;;m;;m////;;/mm/////;///;/m^^^ 


to    thousands   of 
foundation   for   a 


The  McKinley  Edition  of 
Ten-Cent  Music 

will  always  hold  first  place  as  an  Edition  of 
Standard,  Classic  and  Teaching  Music. 

An  established  demand  for  this  line  of 
music  exists  throughout  the  United  States 
and  Canada.  It  meets  the  requirements  of 
the  Teacher,  Student  and  the  Accomplished 
Musician. 

It  has  proved  itself, 
dealers,  to  be  the  best 
sheet  music  department. 

Every  copy  of  The  McKinley  Edition  sold 
means  a  profit  of  over  200%  to  the  dealer. 

The  McKinley  Edition  (Revised  for  our 
Canadian  Trade)  conforms  in  every  detail 
with  Canadian  copyright  laws. 

A  great  advantage  to  the  merchant  as  a 
"Trade  Bringer"  is  the  catalogues  bearing 
the  dealers'  imprint  which  are  supplied  with 
both  of  these  Editions.  These  catalogues 
will  attract  more  customers  to  your  store 
than  any  other  medium  you  could  employ. 

Write  us  for  Samples  and 
Particulars  to-day. 

McKINLEY  MUSIC  COMPANY 

The  Largest  "Exclusively  Sheet  Music  House" 

in  the  World. 

CHICAGO:     1501-15    EAST    FIFTY-FIFTH    STREET 


Mucilages  and  Paste 
are  Made  in  Canada 


Catalogues  mailed  to  the  trade  on  request. 


Canadian  Factory  and  Offices   at 


9-11-13  Davenport  Road 


Toronto 


B  0  0  K  SELLER      AND      STATIONER 


Use  this  list  to  make 
up  your  order  to-day 

Copies  required 

Cooper   Last  of  the  Mohicans. 

Dana    Two  Years  Before  the  Mast. 

Defoe Robinson   Crusoe. 

Dickens Christmas  Carol. 

Tale  of  Two  Cities. 

Cricket  on  the  Hearth. 

David    Copperfield    (2    Vols.) 

Oliver  Twist. 

Old  Curiosity  Shop. 

Eliot Silas  Marner. 

Mill  on  the  Floss. 

Goldsmith Vicar  of  Wakefield. 

Gaskell    Cranford. 

Hughes    Tom  Brown's  School  Days. 

Irving    Sleepy  Hollow  and 

Rip  Van  Winkle. 

Kingsley Hereward  .the  Wake. 

Lamb  Essays  of  Elia. 

Tales  From  Shakespeare. 

Adventures  of  Ulysses    (35c.) 

Longfellow  Evangeline. 

Shorter  Poems. 

Hiawatha. 

Complete  Poems  (2  Vols.) 

Lytton  L&st  Days  of  Pompeii. 

PalgravE    Golden   Treasury. 

Ruski-    .King  of  the  Golden  River  (12c.) 

Scott    Talisman. 

Rob  Roy. 

Old  Mortality. 

Ivanhoe. 

Quentin  Durward. 

Shakespeare Merchant  of  Venice. 

Thackeray   '.  .Henry  Esmond. 

Pendennis   (2  Vols.) 

All  the  above,  except  where  otherwise  stated,  sell 
at  20  cents  in  the  Nelson  Classics.  They  are  as 
popular  for  general  use  as  for  school  readers. 

Pick  out  the*  titles  you  require.  By  sending  us 
your  order  to-day  you  ensure  prompt  supply:  al- 
though our  stock  is  large  it  is  not  inexhaustible. 

Clear  type.  Handy  size. 

Illustrated. 

Neat  Cloth  Binding.  Liberal  Terms. 

Thomas  Nelson  &  Sons 

95-97  King  Street  East  V  Toronto 

ESTABLISHED  1798 
London  Edinburgh  New  York  Paris 


BLANK  BOOKS 
LOOSE  LEAF  BINDERS 
WRITING  PADS 
ENVELOPES 
ALL  KINDS  OF 
STATIONERY  AND 
OFFICE  SUPPLIES 

Our  line  is  a  little  different  from  the  rest. 
Just  a  little  better  quality,  just  a  little 
more  attractive  and  the  prices  are  right. 


^DxM^&tV 


Montreal 


Toronto 


Winnipeg 


10 


BOOKSELLER     AND     STATIONER 


W"\.  4 


1 


£    ■ 


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I  I 


^"^ 


^-% 


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1     1 


A  Get-Together  Talk 


Tf  The  day  of  flamboyant  advertisements  with  extravagant  state- 
ments is  past. 

Tf  More  and  more  the  advertisements  of  manufacturers  and  whole- 
salers are  becominginformative  and  practically  valuable  messages. 

Tf  The  alert  retailer  appreciates  that  he  cannot  afford  to  miss  read- 
ing them. 

i — They  present  new  propositions. 

2 — They  furnish  timely  selling  suggestions. 

3 — They  afford  valuable  information. 

4 — They  keep  the  retailers  posted  and  fully  abreast  of  the  times. 

5 — They  make  long  introductory  remarks  by  travelers  unneces- 
sary, thus  saving  valuable  time  for  both  salesman  and  dealer. 

6 — They  enable  distributing  firms  to  put  vitally  important  offers 
before  the  trade  between  the  visits  of  travelers,  thus  augmenting 
their  efforts  in  addition  to  lightening  their  work. 

Tf  All  advertisers  in  Bookseller  and  Stationer  have  it  in  mind  to 
give  the  trade  as  much  service  as  possible  and  to  sell  goods  at 
reasonable  prices. 

Tf  Let  the  buyer  realize  not  only  that  the  advertiser  wants  his  trade 
but  that  he  asks  for  it  on  none  but  a  strictly  fair  and  business-like 
basis.  He  offers  something  that  can  be  sold  at  a  good  profit.  Fur- 
thermore, he  shows  his  confidence  in  his  product  by  backing  his 
judgment  with  a  substantial  advertising  appropriation.  There- 
fore, the  advertised  line  must  make  good  or  it  is  doomed  to  failure. 


BOOKSELLER  &  STATIONER 

143-153  UNIVERSITY  AVENUE,   TORONTO,  CANADA 


*** 


11 


BOOKSELLER      AND      STATIONER 


Registered  Trade-Mark 


Briiiol 


The  Firm  on  Which  the  Sun  Never  Sets 


was  established  one  hundred  and  eleven  years  ago.  Now  consists  of 
twenty-five  branches  encircling  the  earth  and  distributing"Lion  Brand" 
Manufactures  in  every  quarter  of  the  globe. 


Jofjn  ©tciun&m  &  Company,  Xtmtteb 

PAPER  MAKERS  AND  MANUFACTURING  STATIONERS 

MONTREAL  TORONTO 


12 


Postcard  Wholesalers  Form  Association 

Strong  Fight  Being  Put  Up  to  Have  Extra  Stamp  Tax  on  Postcards  Removed  as  It  Means  Loss 

Of  Revenue  for  Government  Instead  of  Gain. 


Indications  being  so  pronounced  to 
the  effect  that  the  picture  post  card 
trade  was  suffering  to  a  most  serious  ex- 
tent 'because  of  the  extra  postage,  and 
that  this  result  was  defeating  the  ob- 
ject of  the  Government  when  the  war  tax 
was  applied  to  picture  post  cards,  Book- 
seller and  Stationer  undertook  to  gather 
reliable  and  conclusive  evidence  to  clear- 
ly show  the  true  condition  of  the  post 
card  trade  in  the  hope  that  this  evidence 
would  be  of  assistance  to  the  Post  Of- 
fice Department  and  that  it  would  lead 
to  the  removal  of  the  extra  postage. 

The  following  letters  were  among  the 
replies  received  to  letters  of  enquiry 
sent  out  by  Bookseller  and  Stationer 
on  June  11: 

Brantford,  June  12,  1915. 
The   Bookseller  and   Stationer, 

Toronto,  Ont. 
Gentlemen: 

We  have  your  letter  of  the  11th  inst., 
and  it  is  a  matter  of  much  pleasure  to 
know  that  Bookseller  and  Stationer  is 
already  giving  the  matter  of  the  war  tax 
on  pictorial  post  cards,  consideration. 

We  have  no  definite  figures  to  show 
authentically  how  this  has  worked  out 
from  the  point  of  view  of  the  Post  Office 
Department.  We  do  know,  however,  that 
our  sales  on  post  cards  are  less  than  25 
per  cent,  of  what  they  were  before  the 
tax  was  put  into  effect,  and  we  doubt  very 
much  whether  twice  as  many  of  the  reg- 
ular standard  post  cards  are  being  used 
which  would  be  necessary  in  order  to  off- 
set the  loss  the  Post  Office  Department 
must  overcome  to  put  things  on  an  equal 
basis. 

As  you  have  stated,  the  loss  through 
the  sale  of  post  cards  has  not  only  af- 
.feeted  the  wholesalers,  but  has  proven  a 
very  serious  loss  also  to  both  the 
manufacturer  and  retailer  and  were  the 
Post  Office  Department  receiving  any 
benefit  under  existing  circumstances,  I 
do  not  think  there  is  any  house  but  that 
is  loyal  enough  to  stand  the  loss  if  any 
advantage  to  the  country  as  a  whole 
were  being  secured.  As  this  is  undoubt- 
edly not  the  case,  and  the  country  is  be- 
ing placed  in  a  worse  condition  than  be- 
fore and  a  good  industry  practically  en- 
tirely ruined,  it  seems  to  us  the  strong- 
est possible  means  should  be  taken  to 
brins'  this  to  the  attention  of  the  proper 
authorities  in  the  correct  light  and  we 
have  no  doubt  that  the  Department  will 
view  it  in  such  a  way  and  act  accord- 
ingly.. 

Yours  verv  truly, 
STEDMAN  BROS.,  LIMITED. 
George  H.  Stedman,  Man.-Dir. 


June  17. 
Editor  Bookseller  and  Stationer, 

143  University  Avenue, 
Toronto. 
Dear  Sir: 

Replying  to  your  letter  of  the  11th 
instant,  regarding  the  effect  of  the  war 
postage  on  picture  post  cards,  would 
say  that  we  have  found  that  it  has  a 
very  serious  effect  on  the  sales.  The  year 
1914  was  not  by  any  means  a  banner 
year  in  the  picture  post  card  business 
on  account  of  the  general  business  condi- 
tions, and  yet  the  sales  this  year  have 
fallen  off  about  75  per  cent,  as  compared 
with  last  year.  A  proportion  of  this  is, 
no  doubt,  attributable  to  general  condi- 
tions, but  the  principal  cause  of  the  fall- 
ing off  in  our  judgment  is  the  fact  that 
it  now  costs  2c  to  send  a  picture  post 
card  instead  of  lc. 

We  are  quite  sure  that  our  sales 
would  have  fallen  off  more  than  75  per 
cent,  if  we  had  not  been  making  extra 
efforts  to  stimulate  post  card  sales;  for 
instance,  have  been  selling  a  great  many 
lines  at   half  the  regular  prices. 

The  reports  we  get  from  our  retail 
customers  are  all  of  one  tenor;  some  tell 
us  that  post  card  sales  are  only  about 
10  per  cent,  of  last  year,  and  the  best 
reports  we  have  had  are  that  they  are 
50  per  cent,  of  last  year,  so  that  we 
think,  taking  the  average  it  is  a  fair 
assumption  that  the  post  card  sales  and 
the  use  of  post  cards  throughout  Canada 
have  fallen  off  about  75  per  cent. 

The  Dominion  Government  are  cer- 
tainly getting  less  revenue  at  the  2c  than 
they  formerly  did  at  the  lc,  and,  unfor- 
tunately, if  this  tax  is  kept  on  long 
enough,  people  will  lose  the  post  card 
habit,  for  it  is,  after  all,  very  largely  a 
habit,  and  the  post  card  trade  will  be 
very  seriously  affected,  and  the  Govern- 
ment will  lose  a  revenue  and  lose  it  per- 
manently. 

We  think  this  matter  should  be  brought 
to  the  attention  of  the  Government,  so 
that  they  may  know  approximately  what 
the  effect  of  the  war  postage  is. 
Yours  very  trulv, 
PUGH  SPECIALTY  CO.,  LIMITED, 
T.  J.  Pugb,  President. 

Information  obtained  at  Birn  Bros. ' 
Canadian  house  and  from  Valentine  & 
Sons'  United  Publishing  Company,  was 
of  a  similar  nature,  while  interviews 
with  and  letters  from  representative  re- 
tailers indicated  a  falling  off  of  50  per 
cent,  in  some  cases ;  while  the  other  ex- 
treme indicated  a  reduction  in  sales  to 
about  10  per  cent,  of  the  volume  of  post- 
13 


card  business  done  before  the  war  tax 

took  effect. 

The  estimate  that  the  trade  has 
dropped  to  one-quarter  of  what  it  was 
before  April  is  approximately  correct. 

Postcard   Jobbers   Meet. 

To  cope  with  this  deplorable  condition 
of  the  trade,  postcard  jobbers  held  a 
meeting  on  June  28th  in  one  of  the  com- 
mittee rooms  of  the  Toronto  Board  of 
Trade.  T.  J.  Pugh,  who  was  responsible 
for  organizing  this  meeting,  acted  as 
chairman,  and  when  the  gathering  de- 
cided upon  permanent  organization  Mr. 
Pugh  was  the  unanimous  choice  to  act  as 
president,  while  William  Banks,  of 
Valentine  &  Sons,  was  elected  secretary- 
treasurer. 

The  others  present  were:  A.  Roy  Mac- 
Dougall,  representing  Birn  Bros. ;  George 
Stedman,  of  Stedman  Bros.,  Brantford; 
T.  W.  Lynn,  of  the  Canadian  Postcard 
Company;  F.  W.  Johnston,  Gold  medal 
Premium  Co. ;  J.  H.  Dyas,  of  the  Homer- 
Warren  Co.;  Roy  Stiff,  of  the  Copp, 
Clark  Company;  Harry  Driscoll,  repre- 
senting the  Illustrated  Postcard  and 
Novelty  Company,  of  New  York;  and 
F.  I.  Weaver,  of  Bookseller  and  Sta- 
tioner. 

Discussion  took  place  regarding  con- 
ditions as  outlined  in  the  foregoing  let- 
ters, and  it  was  decided  to  gather  de- 
finite data  from  the  retail  trade  for  pre- 
sentation to  the  Government  in  petition- 
ing for  a  removal  of  the  tax. 

To  promote  permanent  organization, 
the  president,  A.  Roy  MacDougall,  and 
P.  I.  Weaver  were  constituted  a  commit- 
tee to  draft  a  constitution  and  set  of 
by-laws. 

The  next  meeting  will  be  held  at  the 
call  of  the  president. 

On  June  19  Bookseller  and  Stationer 
wrote  the  Postmaster-General  setting 
forth  the  representations  that  had  been 
made  by  members  of  the  jobbing  trade, 
showing  the  serious  falling  off  of  post- 
card sales,  consequently  defeating  the 
objects  of  the  recent  Act  so  far  as  pic- 
ture postcards  are  concerned,  and  it  was 
pointed  out  that  evidence  from  the 
trade  would  seem  superfluous  in  view  of 
the  direct  evidence  in  substantiation  ob- 
tainable from  postmasters  in  different 
cities  and  towns. 

The  reply  to  this  was  of  a  stereotyped 
nature,  apparently  drafted  to  answer 
all  letters  raising  this  question,  stating 
that  in  imposing  the  war1  tax  the  De- 
partment was  carrying  out  the  require- 
ments of  the  Special  War  Revenue  Act. 


BOOKSELLER      AND      STATIONER 


To  Develop  Interest 
in  Local  Views 

New  York  Artists  Will  Hold  Exhibi- 
tion  of  Views  Most  Suitable  for 
Reproduction  in  Post  Card  Form 
— Idea  Has  Suggestive  Value 
for  Dealers  in  Every  Town. 

IT  might  almost  be  said  of  the  cities 
of  the  country,  "By  their  views 
shall  ye  know  them,"  for  they  are 
probably  more  widely  advertised 
through  this  medium  than  any  other  one. 
The  tourists  usually  stop  at  the  first 
rack  of  local  view  postcards  they  see 
after  they  leave  the  train  and  secure  a 
dozen  or  so,  illustrating  the  most  noted 
places  of  interest,  and  then  proceed  to 
use  them  to  announce  their  safe  arrival 
as  well  as  to  grudgingly  pay  their  cor- 
respondence debts  on  the  instalment 
plan.  Thus,  in  a  very  special  way  the 
cities  are  advertised  and  known  by  their 
local  view  cards. 

The  Association  of  Women  Painters 
and  Sculptors,  realizing  the  importance 
of  a  higher  standard  for  the  postcards 
of  New  York,  have  started  a  campaign 
to  further  this  long-felt  need.  Under 
the  auspices  of  the  association  an  exhi- 
bition is  to  be  held  next  January.  This 
exhibition  will  be  devoted  to  views  of 
New  York  City  and  its  vicinity  suitable 
for  postcards.  The  exact  date  and  the 
name  of  the  gallery  will  be  announced 
later. 

An  advisory  committee  has  been 
formed  to  aid  the  association,  which  in- 
cludes well-known  architects,  art  pub- 
lishers and  artistic  photographers.  The 
work  of  men  as  well  as  women  will  be 
included  in  the  exhibition,  to  which  the 
members  of  all  the  art  societies  of  New 
York  are  cordially  invited  to  submit  de- 
signs. 

Any  medium  may  be  used  for  making 
the  designs.  No  design  smaller  than  8 
by.  10  will  be  admitted;  16  by  20  is  ad- 
vised as  preferable. 

The  foregoing  from  Novelty  News  is 
reproduced  because  of  its  suggestive 
value  in  the  method  proposed  for  ob- 
taining most  suitable  views  for  repro- 
duction in  postcard  form.  In  all  towns 
dealers  can  enlist  the  interest  of  many 
people,  and  by  arranging  to  make  a  spe- 
cial window  display  or  give  an  exhibi- 
tion of  these  views  inside  the  store 
much  valuable  publicity  may  be  obtained 
for  the  store,  and  it  will  develop  extra- 
ordinary interest  in  the  postcards  when 
they  materialize,  meaning  more  sales 
and  a  seneral  revival  of  interest  in  post- 
cards. 

Vacation  Postcards. 

Vacation  time  is  travel  time,  and 
those  who  go  away  to  the  shore  or  the 
hills  or  the  unfrequented  sections  of  the 


country,  make  their  first  pilgrimage  to 
the  places  where  the  local  view  cards  are 
for  sale,  not  only  to  use  them  to  an- 
nounce to  the  folks  at  home  their  safe 
arrival,  but  to  depict  their  good  fortune 
in  having  chosen  a  spot  for  their  outing 
that  is,  replete  with  points  of  interest. 
Dealers  should  keep  this  fully  in  mind, 
and  "make  hay  while  the  sun  shines." 
Some  Fine  Cards. 
Some  fine  samples  of  picture  post- 
cards come  to  Bookseller  and  Stationer 
from  the  Local  View  Printing  Company, 
of  438  Broadway,  New  York.  In  addi- 
tion to  the  monotone  cards  in  black  and 
phototones  reproduced  in  a  rich  photo 
brown,  there  are  colored  cards  in  auto- 
chron  and  pleasing  hand-colored  cards, 
while  particularly  good  effects  are  ob- 
tained by  the  photo-gelatine  method. 
The  specimens  also  include  real  photo 
cards,  which  appear  to  be  growing  in 
favor  in  spite  of  their  higher  cost. 

u 

HARLAND  KEYLEY  DROWNED. 

Harland  Keyley,  a  member  of  the  staff 
of  Warwick  Bros.  &  Rutter,  was  drown- 
ed in  the  lake  off  Leuty  avenue,  Toronto, 
on  Sunday  night,  July  4.  He  was  in  a 
canoe  with  two  other  young  men  who 
narrowly  escaped  a  similar  fate.  A  heavy 
sea  was  running  and  the  canoe  capsized 
about  150  yards  from  shore.  Although  -a 
good  swimmer,  Keyley  was  drawn  under 
the  water  and  was  no  more  seen  alive. 
Deceased  was  a  native  of  Port  Hope. 


STATIONERY  IN  NEW  ZEALAND. 

There  are  numerous  stationer  shops 
in  New  Zealand,  to  the  casual  observer 
out  of  keeping  with  the  buying  power 
of  the  people.  They  run  strong  on  the 
cheap  book  trade,  but  carry  the  usual 
lines  of  stationery  as  well.  All  have 
very  good  windows  and  give  good  dis- 
plays of  the  merchandise  they  carry. 

Probably  the  best  individual  station- 
ery house  is  that  of  Collins  Bros.  &  Co., 
Ltd.,  who  have  a  prominent  store  at 
Auckland,  with  a  branch  at  Wellington. 
The  main  store  is  a  rather  commanding 
brick  building  and  is  known  in  Auckland 
as  the  first  skyscraper.  It  is  complete 
in  every  way.  manufacturing  many  lines 
and  purchasing  the  rest  of  its  merchan- 
dise from  England  or  America. 

Few  shops  outside  of  stationers  carry 
much  stationery.  They  are  great  to 
stick  to  fixed  lines.  Bacon  cannot  be 
bought  at  a  butcher  shop,  but  at  a  beef 
and  ham  shop. 

New  Zealand  has  a  population  of  about 
one  million,  with  government'  ownership 
of  railroad,  telegraph  and  telephones, 
which  is  all  that  is  needed  to  explain 
tlie  development  in  public  utilities.  The 
chief  cities  are:  Auckland,  100,000; 
Wellington,  70,000;  Christchurch,  50, 
000,  and  Dunedin,  40.000. 
14 


Poster   Stamp 
Progress 

Collecting  Craze  is  Rapidly  Spread- 
ing— Aided    by    Popularization 
by    Means  of    Advertising- 
Poster  Stamps. 

A  Boston  firm  of  book  publishers  has 
issued  a  set  of  poster  stamps  showing 
the  covers  of  the  Burgess  "Bedtime 
Story  Books,"  reproduced  in  color.  They 
report  that  they  are  having  a  great  de- 
mand for  these  stamps  from  collectors. 
In  connection  with  this  it  is  well  for 
booksellers  to  keep  in  mind  the  double 
opportunity  for  business  that  is  thus 
afforded — publicity  for  the  bedtime 
books  and  consequent  sales  and  the 
spreading  of  the  poster  stamp  craze, 
meaning  added  sales  of  poster  stamp 
albums  and  of  poster  stamps  published 
for  sale  through  the  trade.  The  many 
advertising  poster  stamps  to  be  obtained 
free  will  enhance  rather  than  hinder  the 
sale  of  the  others,  because  these  adver- 
tising stamps  help  enormously  to  pro- 
mote the  collecting  habit,  and  many  col- 
lectors are  now  devoting  separate  al- 
bums to  advertising  poster  stamps  and 
the  "legitimate"  variety. 


LISTS  RECEIVED. 

,  From  S.  H.  Hoggson  Co.,  106  Fulton 
Street,  New  York,  comes  a  series  of 
lists  illustrating  and  describing  their 
time  stamp,  electric  clocks  and  auto- 
matic demonstrating  devices  for  adver- 
tising and  show  window  attractions. 
Varipus  illustrations  and  pointers  are 
given  as  to  the  advantages  of  the  use  of 
time  stamps,  a  feature  of  these  booklets 
which  will  be  of  practical  assistance  to 
dealers  in  promoting  sales.  Special  at- 
tention is  directed  to  the  advisability  of 
using  time  stamps  for  use  in  the  auto- 
mobile garage,  affording  an  easy  way  of 
keeping  time  of  the  arrival  and  depar- 
ture of  each  machine,  and  thus  provid- 
ing a  valuable  record  for  future  refer- 
ence. 

"Stationers'  Goods"  is  the  title  of  a 
new  catalogue  of  the  Globe  Wernicke 
Co.,  of  Stratford,  Ont.,  distinct  from 
their  catalogues  of  bookcases,  filing 
cabinets,  etc.  This  book  contains  over 
70  pages,  and  is  profusely  illustrated, 
giving  information  in  minute  detail 
about  card  index  outfits  and  supplies, 
bankers'  accessories,  clips  of  various 
descriptions,  board  and  box  files,  various 
styles  of  document  envelopes,  document 
boxes,  office  ticklers  and  guides,  sta- 
tioners' hardware,  perforators,  shelf- 
boxes  and  many  other  items.  The  cata- 
logue is  commendable  for  its  complete- 
ness and  systematic  arrangement,  as- 
well  as  its  pleasing  typographical  ap- 
pearance. 


MONTREAL,  June  30.— There  is 
a  marked  improvement  in  the 
demand  for  copyrights,  and 
among  the  best  sellers  this  month  are: 
"A  Far  Country,"  by  Winston 
Churchill — probably  the  best  seller — 
and  "Jaffery, "  by  W.  J.  Locke,  which 
comes  a  close  second.  The  latter  is  a 
splendid  book,  and  should  have  an  im- 
mense sale.  After  these  two,  come 
"Bealby,"  by  H.  G.  Wells,  and  "The 
Double  Traitor,"  by  Oppenheim.  There 
is  a  continued  demand  for  "With  the 
Allies,"  by  Richard  Harding  Davis.  As 
regards  "The  Secrets  of  the  Hohenzol- 
lerns,"  there  is  a  disposition  on  the  part 
of  the  public  to  consider  this  fiction. 
However,  it  is  a  good  seller.  The  de- 
mand for  Gilbert  Parker's  "The  World 
in  the  Crucible,"  which  tells  of  the  or- 
igin and  conduct  of  the  war,  is  satisfac- 
tory. 

Chapman's  Book  Store  on  Peel  Street 
has  something  new  that  could  be  copied 
in  smaller  towns.  It  is  a  Russian  depart- 
ment, devoted  entirely  to  the  works  of 
Russian  authors  and  works  on  Russia, 
including  Gorky,  Dostoevsky,  Tolstoy, 
Merejkowski,  and  Stephen  Graham, 
author  of  "Russia  and  the  Modern 
World."  It  has  prove'd  a  very  success- 
ful innovation.  A  special  stand  was  de- 
voted to  works  on  Belgium  earlier  in  the 
war,  but  the  demand  has  died  out.  Not 
the  same  interest  is  being  taken  in  the 
Italians  so  far. 

There  has  been  almost  a  phenomenal 
demand  here  for  a  shilling  book,  entitled 
"Malice  in  Kulturland,"  this  being  an 
excellent  parody  on  "Alice  in  Wonder- 
land," and  is  by  far  the  cleverest  of 
these  books.  It  was  written  by  Horace 
Wyatt,  an  Englishman,  and  was  first 
published  in  "The  Car  Illustrated."  A 
local  dealer,  who  ran  out  of  this  book, 
was  compelled  to  order  a  further  supply 
by  Marconi. 

Some  of  the  best  articles  on  the  war 
have  been  written  by  Mary  Roberts 
Rinehart  in  The  Saturday  Evening  Post, 
which  has  helped  the  sale  of  this 
periodical  materially.  "Current  His- 
tory" is  selling  well,  and  the  New  York 
"Nation"  is  another  successful  periodi- 
cal that  should  be  given  more  attention 
by  booksellers  and  the  public.  "World's 
Work"  is  also  among  the  best  magazine 
sellers.    . 

For  vacations,  people  are  buying  Eng- 


lish sevenpennys,  as  they  have  done  in 
former  years.  There  has  been  a  slump 
in  the  sale  of  American  reprints.  From 
a  bookseller's  standpoint,  there  is  not 
enough  profit  in  them,  and  it  hardly  pays 
to  push  them,  according  to  one  of  the 
leading  booksellers,  who  claims  that  they 
cost  him  33c  in  New  York  when  taken 
by  the  thousand,  and  that  he  can't  lay 
them  down  here  for  less  than  39c.  Copies 
bought  locally  cost  the  dealer  40e,  which 
does  not  allow  them  a  big  margin.  High- 
class  stores  find  that  their  customers 
have  read  these  novels,  so  that  the  above 
statement  may  not  be  generally  true. 
The  50c  edition  of  "Inside  the  Cup" 
is  the  feature  this  month. 

There  has  been  considerable  demand 
of  late  for  ink  pellets,  for  use  in  foun- 
tain pens,  which  have  proved  a  great 
boon  to  soldiers  on  their  way  to  the 
front.  All  that  is  required  is  to  put  the 
pellets  into  the  pen  and  fill  up  with 
water.  It  is  then  ready  for  work.  A 
tube  of  pellets  is  about  half  as  long  as 
the  finger,  and  lasts  for  three  months. 
They  cost  the  soldier  fifteen  cents.  One 
of  the  large  dealers  recently  sold  out 
when  a  large  body  of  troops  left  for  the 
front — which  is  the  likely  time  for  sol- 
diers to  buy. 

Picnic  plates,  paper  napkins,  and 
drinking  cups  are  big  sellers  at  this 
period  of  the  year.  The  latter  are  car- 
ried in  two  sizes  by  most  stores,  while 
drinking  cups  sell  in  a  small  box,  five 
for  a  nickel.  Thus  a  party  of  four  can 
be  equipped  for  about  ten  cents. 

Military  badges  are  in  big  demand. 
These  consist  of  shoulder  badges  and 
plates,  buttons  and  cap  badges.  The 
shoulder  badge  is  especially  popular,  and 
looks  well  on  a  girl 's  outing  jacket.  They 
retail  for  a  quarter. 

This  is  the  time  of  the  year  when 
there  is  a  big  demand  for  letterette  pads. 


Winnipeg,  June  8,  1915.— It  is  esti- 
mated that  damage  to  the  extent  of 
$10,000  was  done  to  Morris'  book  store 
at  Portage  Avenue  and  Smith  Street, 
this  morning. 

Toronto,  June  15.— T.  A.  Staunton,  of 
Staunton's,  Limited,  has  received  a  let- 
ter from  N.  Wright,  conveying  the  in- 
formation that  Lance-Oorporal  A.  H. 
Young,  of  the  48th  Highlanders,  is  a 
prisoner  in  Giessen,  Germany.  Lance- 
Corp.  Young  came  to  Canada  from  Liver- 


pool, England,  three  years  ago,  and  Had 
been  in  the  employ  of  Staunton's,  Limit- 
ed, for  most  of  that  time.  He  has  many 
friends  in  the  city.  In  a  letter  to  Mr. 
Wright  he  says  that  the  journey  into 
Germany  was  anything  but  pleasant,  but 
that  once  arrived  at  the  detention  camp 
they  were  well  treated. 

J.  J.  Mullin,  representing  the  Page 
Company,  of  Boston,  who  was  in  To- 
ronto in  the  early  part  of  July,  was  ob- 
liged to  cut  his  visit  short  because  of 
receiving  the  sad  intelligence  of  the 
death  of  his  mother. 

Ex-Mayor  Martin  of  Regina,  head  of 
the  Canada  Drug  and  Book  Co.,  of  that 
city,  was  in  Toronto  in  June. 

Charles  Graham,  of  Graham  and  Mat- 
lack,  publishers,  New  York;  Harry  Sav- 
age, representing  F.  A.  Stokes  &  Co., 
New  York,  and  John  Hopkins,  of  Basse 
&  Hopkins,  were  trade  visitors  in  To- 
ronto in  June. 

John  K.  Boyd,  son  of  E.  J.  Boyd, 
manager  of  the  Canadian  branch  of  Cas- 
sell  &  Co.,  has  joined  the  colors,  and  is 
now  at  the  Niagara  Camp,  a  member  of 
the  58th  Battalion.  He  was  a  member 
of  the  warehouse  staff  of  Cassell's. 

Conditions  in  the  Maritimes. 

L.  Foster,  of  the  traveling  force  of 
the  Brown  Bros.,  Limited,  just  back 
from  his  Maritime  Provinces  trip  says 
conditions  in  that  section  of  the  Domin- 
ion are  at  present  better  than  they  were 
a  year  ago,  this  being  particularly  so  in 
the  case  of  Halifax.  Mr.  Foster  after  his 
return  to.  Toronto  immediately  set  out 
on   a   Western    Ontario    trip. 

Brandon,  Man.— A.  W.  Lloyd,  form- 
erly with  the  Wheat  City  Pharmacy,  is 
now  a  member  of  the  staff  of  the  Bran- 
don News  Agency. 

Hamilton,  Ont.,  June  23. — At  the 
warehouse  of  Buntin,  Gillies  &  Co.,  yes- 
terday, a  pleasant  event  took  place  when 
the  employees  joined  in  making  a  pre- 
sentation to  Geo.  A.  Ireland,  who  was 
leaving  to  go  to  Niagara  Camp  to  join 
the  fourth  contingent  for  overseas  ser- 
vice. On  behalf  of  the  staff,  G.  Roy 
Fenwick  presented  to  Mr.  Ireland  a 
wrist  watch  and  cheque,  together  with 
the  best  wishes  of  all  for  his  safe  re- 
turn, bringing  with  him  a  fair  share  of 
the  honors  of  war.  Mr.  Ireland  has 
been  with  Buntin,  Gillies  &  Co.  ever 
since  he  left  school,  and  is  very  popular 
with  all. 


15 


BOOKSELLER      AND      STATIONER 


The  Maclean  Publishing  Company 


LIMITED 


JOHN     BAYNE    MACLEAN' 
H.    T.    HUNTER 


President 
General   Manager 


PUBLISHERS   OF 


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and  Office  Equipment  Journal 

ESTABLISHED    1885. 
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SUBSCRIPTION 

Canada,  $1 ;   United  iStates,   $1.50;   Great  Britain,  and   Colonies,   4s. 
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PUBLISHED    MONTHLY 


Vol.  XXXI. 


JULY,  1915. 


No.  7 


Work  of  the  Trade  Newspapers. 

THE  work  of  the  trade  newspapers  of  Canada, 
and  the  part  they  are  playing;  in  the  matter  of 
boosting  business — and  particularly  the  trade 
newspapers  published  by  the  MacLean  Publishing 
Co — -is  emphasized  in  the  following  extract  taken 
from  an  address  by  Lome  A.  Eedy,  proprietor  and 
editor  of  the  St.  Marys  Journal,  St.  Marys,  Ont., 
given  before  a  recent  convention  of  weekly  news- 
paper men: — 

"The  trade  newspapers  of  Canada  are  doing  a 
very  great  deal  to  encourage  the  local  retailers  to 
advertise  and  to  advertise  intelligently  in  the  coun- 
try weekly.     Their  departments  on  retail  adver- 
tising have  many  good  practical  ideas  both  for  the 
country  merchant  and  the  country  publisher.    For 
the  more  progressive  weeklies  which  "sell  copy" 
the  sample  Ads.  published  in  the  excellent  Mac- 
Lean  papers  are  most  valuable." 
This  is  just  another  evidence  of  the  important  ad- 
suggestion  services  Bookseller  and  Stationer  is  giving 
its  readers. 


.  Meeting  Obligations 

A  NUMBER  of  manufacturers  and  wholesalers 
have  drawn  attention  to  the  failure  on  the 
part  of  some  retailers  to  deal  in  a  judicious 
manner  with  drafts  that  are  presented  to  them.  By 
this  it  is  not  meant  that  they  do  not  meet  them. 
That  is  implied  in  the  point  taken,  but  this  is  not  the 
main  complaint.  It  is  the  carelessness,  shall  we  call 
it',  or  neglect  or  disregard  of  their  commercial  repu- 
tation which  seems  to  be  at  the  bottom  of  the  atti- 
tude, or  lack  of  attitude,  of- some  merchants,  particu- 
larly at  the  present  time.  Some  supply  houses  have 
been  more  or  less  accustomed  to  wait  a  little  longer 
than  usual  for  the  payment  of  some  of  their  accounts 
since  the  war  began,  and  collections  have  not  been 
up  to  the  mark.     But  it  is  the  manner  of  dealing 


with  these  obligations  to  which  objection  is  taken, 
and  rightly  so.  There  are  some  cases  where  a  draft 
will  be  sent  to  the  retailer  and  where  it  will  be  refused 
without  any  explanation  or  any  promise  as  to  future 
payment.  Surely  this  is  bad  business  and  an  action 
which  will  surely  injure  the  credit  of  the  retailer. 
The  supply  houses,  for  the  most  part,  have  shown 
themselves  very  reasonable  under  present  conditions 
but  the  least  that  is  due  them  if  payment  cannot  be 
made,  is  that  the  failure  to  do  so  should  not  be  passed 
over  in  silence,  but  an  explanation  and  some  informa- 
tion given  as  to  when  the  creditor  will  be  likely  to 
meet  his  obligation. 

The  result  of  this  would  be.  in  the  majority  of 
cases,  that  the  manufacturer  would  retain  his  respect 
and  faith  in  the  retailer  and  the  latter's  credit  would 
not  be  impaired.  The  difficulties  under  which  most 
merchants  are  laboring  now  are  recognized,  and  at  no 
time  is  the  element  of  courtesy  and  of  candor  in  the 
relations  between  the  creditor  and  the  debtor  more 
advisable.  Letting  a  draft  go  by  default  is  the  worst 
kind  of  practice.  The  inevitable  result  is  to  stiffen 
the  resolution  of  the  wholesaler  to  cut  down  on  the 
credit  he  is  giving,  and  the  retailer  will  be  the  loser. 


The  Collection  of  Small  Accounts. 

IN  the  stationer}-  house  that  has  on  its  books  a  num- 
ber of  small  accounts  with  customers  scattered 
over  a  wide  area,  collections  are  a  matter  of  con- 
siderable difficulty.  The  individual  accounts  are 
small,  sometimes  trifling,  ^and  the  amount  of  salary 
and  expenses  required  by  a  collector  is  out  of  pro- 
portion to  the  amount  of  the  claim.  The  accounts  in 
the  aggregate,  however,  form  no  inconsiderate 
amount,  and  the  problem  to  collect  them  at  a  profit 
has  no  doubt  confronted  every  stationer  at  some  time. 

Frequently  the  accounts  are  permitted  to  lie  dor- 
mant, the  stationer  figuring  that  it  will  cost  more  to 
collect  them  than  the  returns  would  warrant.  Others 
have  instituted  a  letter-writing  campaign,  spending 
enough  money  in  stationery,  stenography  and 
stamps  to  overcome  the  returns,  and  by  pressing  the 
collections  through  acrimonious  letters  have  elimin- 
ated for  all  time  the  chance  of  selling  again  to  that 
customer. 

Several  methods  employed  by  stationers  have 
brought  results,  however,  and  have  not  only  secured 
collections,  but  insured  further  business. 

One  man  who  had  a  number  of  accounts  of  less 
than  a  dollar  on  his  books,  and  others  ranging  from 
one  to  three  dollars,  assumed  that  the  lack  of  pay- 
ment was  occasioned  by  the  smallness  of  the  debt  and 
that  the  customer  merely  paid  no  attention  to  the 
account.  How  to  secure  his  attention  to  the  matter 
and  thus  bring  the  subject  to  the  point  where  the 
customer  must  either  refuse  to  pay  or  hand  out  a 
check  was  decided  in  this  manner : 

He  wrote  his  delinquents  a  pleasant  letter,  calling 
attention  to  the  debt  and  the  apparent  reason  for  its 
non-payment,  and  concluded  by  saying  that  he  was 
sending  C.  0.  D.  a  duplicate  of  the  previous  order 
and  that  the  boy  would  at  the  same  time  collect  the 
total  amount  of  the  bill.  The  goods  sent  in  each 
case  were  staple  articles  out  of  the  regular  stock,  and 
from  forty  accounts  thus  approached  only  two  failed 
to  "come  across." 

In  dissecting  this  plan  it  was  noted  that  the  tone 
of  the  letter  first  gave  the  customer  a  good  impres- 
sion of  the  house;  there  was  no  pressing  of  the  claim ; 


16 


B 0  0  K  SELLER      AND      STATIONER 


due  recognition  was  made  of  its  small  amount  and  a 
"jolly"  was  handed  the  debtor  when  the  acknow- 
ledgment was  made  that  its  small  size  had,  of  course, 
previously  prevented  payment.  The  sending  of  the 
goods  by  a  boy,  with  whom,  of  course,  the  debtor 
could  not  discuss  the  account,  and  the  presentation 
of  the  new  goods  made  a  Yes  or  No  answer  impera- 
tive at  the  moment. 

This  action  in  thus  nailing  the  debtor  and  bring- 
ing the  matter  to  a  climax  after  placing  the  customer 
in  a  good  humor  resulted  in  a  95  per  cent,  collection, 
with  38  additional  sales. 


Good  Tidings 

THE  following  paragraphs  from  The  Financial 
Post  are  vitally  interesting  as  indicating  the  sat- 
isfactory conditions  and  promising  prospects  of 
•Canada's  agricultural  interests  and  the  general  bene- 
fit to  Canada's  well-being  thus  assured : 

In  the  Canadian  West  the  crop  growth  was  de- 
layed by  cold  and  dry  weather  in  the  early  part  of 
June.  In  the  latter  weeks,  however,  the  temperature 
was  more  normal  and  the  crop  generally  shows  signs 
of  quick  recovery.  From  all  sources  reports  are  to 
the  effect  that  the  crop  will  be  normal  if  weather 
conditions  are.  During  the  week  the  latter  have  been 
very  encouraging. 

It  is  not  likely  that  harvest  will  be  as  early  as 
last  year.  The  general  opinion  is  that  with  normal 
weather  cutting  will  be  on  the  way  by  August  20th, 
and  will  be  general  before  the  end  of  the  month. 

Business  generally  will  remain  quiet  until  the 
crop  is  assured. 

In  Eastern  Canada  business  continues  to  be  very 
nearly  normal  in  the  rural  districts,  but  in  the  West 
the  falling  off  has  been  very  marked. 

It  may  be  as  well  to  draw  attention  to  the  steady 
upward  trend  of  prices  of  representative  commodities 
in  Europe.  Although  wheat  has  not  shown  much 
tendency  to  advance  recently,  it  is  most  likely  that  it 
will  do  so.  At  Chicago  higher  prices  are  looked  for, 
as  indicated  in  the  National  City  Bank's  statement, 
which  says  the  feeling  prevails  that  Europe  will  have 
to  buy  immense  quantities  of  our  wheat,  and  that  the 
export  inquiry  will  be  much  more  of  a  factor  in  the 
future  than  it  has  been  during  the  last  few  weeks.  If 
the  wheat  of  the  United  States  will  be  needed,  that 
from  Canada  will  also.  When  wheat  is  in  demand 
other  farm  products  are  also. 

The  Financial  Post  learns  that  Alberta  is  already 
exporting  cattle  to  France,  as  is  the  United  States. 
Drains  of  this  character  will  be  greater  in  the  future, 
and  the  result  cannot  be  otherwise  than  higher  prices 
for  live  stock. 


"H 


Browsing  in  Bookshops 

ERE  is  a  hint  on  the  psychology  of  the  book- 
buver  that  is  worth  remembering.  It  is  from 
'Walter  A.  Mursell's  'By-ways  in  Bookland': 
"There  is  one  great  drawback  to  being  a  lover  and 
a  buyer  of  books,  and  that  is  that  it  requires  unlim- 
ited pocket-money — a  thing  which  I  have  never  pos- 
sessed. A] >art  from  this  lamentable  feature,  however, 
I. have  had  few  richer  delights  than  browsing  in  book- 
shops. The  sight  of  them  and  the  smell  of  them  are 
alike  delectable.  They  are  what  form  and  outline 
and  color  are  to  the  artist,  what  beauty  is  to  the  poet. 


what  springtime  is  to  the  lover,  what  summer  mea- 
dows are  to  the  child.  It  must  not  he  one  of  those 
bookshops  where  black-coated,  eagle-eyed,  obsequious 
servitors  stand  at  every  corner  and  counter;  who 
pounce  upon  you  the  moment  you  enter  the  door; 
who  shadow  you  from  shelf  to  shelf;  who  pursue  you 
with  unwelcome  attentions  into  the  second-hand  de- 
partment ;  who  press  all  sorts  of  new  volumes  on  your 
notice ;  who  continually  ask  what  it  is  you  want  and 
what  they  can  do  for  you.  I  have  not  the  moral 
courage  to  tell  them  that  I  have  not  the  least  idea 
what  I  want ;  that  I  have  come  there  to  find  out  what 
I  want;  that  the  only  thing  they  can  do  for  me  is  to 
let  me  alone.  And  when  by  some  unlucky  chance  I 
happen  upon  such  a  shop,  I  mark  it  in  my  black 
books  and  shun  it  forever.  But  there  are  other  book- 
shops— thanks  he  to  heaven  ! — where  they  know  their 
business.  They  leave  you  to  prowl  at  large,  to  browse 
at  leisure ;  and  if  you  go  away  without  making  a  pur- 
chase, they  do  not  scowl,  or  lift  supercilious  eyebrow, 
or  follow  you  with  suspicious  glances,  as  if  they 
thought  you  had  a  first  edition  secreted  under  your 
waistcoat ;  they  simply  smile  and  wish  you  'Good- 
day,'  and  never  even  mention  an  equivalent  to  'Will 
ye  no  come  back  again?'  They  understand  the  pecu- 
liar and  delicate  psychology  of  the  book-lover." 


Editorial   Notes 

A  MAN'S  BUSINESS  is  his  first  consideration— 
that  is  why  he  should  subscribe  to  and  carefully 
study  his  trade  newspaper. 

*  *         * 

A  WRITER  in  the  Dublin  "Leader"  recently  voiced 
a  protest  against  George  A.  Birmingham's  resuscita- 
tion of  "the  Irishman  in  cap  and  bells." 

*  *         * 

ORDERS  FOR  war  material  are  still  being  placed, 
hut,  in  many  cases,  manufacturers  are  hesitating  be- 
cause of  the  growing  scarcity  of  trained  men. 

*  *         * 

WHEN  A  DEALER  sells  an  article  of  an  inferior 
quality,  just  because  the  immediate  profit  is  fairly 
large,  he  is  simply  throwing  away  his  good  name. 

*  *         * 

TACT  HAS  BEEN  defined  as  the  ability  or  power 
to  maintain  dignity  and  courtesy  at  all  times,  even 
though  put  through  the  strongest  test  by  argument  or 
complaint.  It  also  includes  the  power  to  see  your 
goods  as  others  see  them. 

*  *         * 

STUDY  THE  methods  of  the  Mail  Order  houses;  of 
the  big  department  stores,  and  adopt  every  one  that 
looks  good  to  you.  It  will  help  you  fight  them  more 
successfully  and  more  permanently  than  any  action 
that  may  be  construed — and  resented — by  the  public 
as  a  "restriction  of  trade." 


THIS  YEAR— 1015— of  all  years  in  Canada's  his- 
tory, the  farmer  is  king.  Increased  acreage,  inten- 
sive cultivation,  waiting  markets,  and  record  prices, 
all  point  to  unequalled  prosperity  for  the  agricul- 
turists of  this  country.  They  themselves  are  at  last, 
beginning  to  realize  this  fact,  and  so  are  a  great 
many  wide-awake  retailers  who  are  looking  for  new 
and  steadv  markets. 


17 


Points  on  the  Selling  of  Pen  Points 

Showing  the  Way  to  Sell  More  Pens  and  How  Good  Pen  Salesmanship  Increases  the  Sale  of  Cer- 
tain Other  Stationery  Items. 


IN  the  series  of  talks  on  "Selling 
Points"  about  different  branches  of 
manufactured  stationery,  Edward  S. 
Wood,  of  the  Esterbrook  Steel  Pen 
Manufacturing  Company,  read  a  most 
interesting  paper  in  which  he  dealt  with 
processes  of  manufacture,  prefacing  his 
remarks  with  the  statement  that  a  high 
grade  steel  pen  combines  design,  material 
and  workmanship  to  a  superlative  de- 
gree and  that  accurate  workmanship  as 
it  is  known  in  the  metal  trades  is  so  in- 
accurate as  to  be  valueless  in  pen  manu- 
facture. 

"You  have  nothing  in  your  store  that 
represents  greater  skill  or  represents 
such  a  wide  field  of  research.  The  pen 
trade  is  not  appreciated  because  it  is 
not  known." 

Pen  Salesmanship. 

Coming  to  the  question  of  the  actual 
selling-  of  pens.  Mr.  Wood  said :  ■ 

"Pen  salesmanship  is  largely  the  study 
of  human  nature.  The  pen  is  personal. 
It  is  a  medium  of  expression  between 
the  mind  of  man  and  his  fellow  men,  and 
the  reason  the  pen  peddlers  sell  so  many 
pens,  that  you  ought  to  sell,  is  because 
they  specialize  to  a  great  degree  on  the 
study  of  human  nature.  Where  sales- 
manship of  a  high  order  is  required  (not 
order  taking),  I  would  back  the  real  pen 
salesman  against  the  world. 

"But  the  vital  question  to-night  is, 
'How  can  we  help  you  sell  pens?'  All 
you  men  on  the  street  will  agree  with 
me  that  when  you  are  going  after  a 
contract  the  hardest  thing  is  to  get  a 
favorable  hearing  —  -once  you  have  a 
chance  to  tell  your  story,  your  battle  is 
half  won.  But,  in  the  store,  at  the  pen 
counter,  the  customer  comes  to  you  in  a 
receptive  mind,  of ten^  looking  for  you  to 
guide  him. 

Samples  of  Pen  Salesmanship — And  the 
Lack  of  It. 

"I  have  had  a  friend  visit  the  stores 
you  represent  to  see  just  what  your  at- 
titude is.  I  won't"  mention  names,  but 
some  of  you  may  recollect  part  of  these 
interviews: 

"Call  No.  1.  The  salesman  was  a  good, 
bright  chap  and  in  reply  to  a  request  for 
a  good  pen  for  manifold  work,  tried  to 
induce  my  friend  to  try  everything  but 
a  pen  and  after  a  lot  of  questioning  sug- 
gested our  No.  460. 

"Call  No.  2.  The  clerk  here  was  a  real 
pen  salesman.  He  immediately  brought 
out  samples  of  pens  for  manifolding 
work,  both  steel  and  fountain,  explain- 
ed the  advantages  of  each,  had  pen  car- 


bon paper  on  hand  with  which  to  make 
the  tests  and  sold  to  his  customer.  (I 
might  add  that  this  bright  chap  unknow- 
ingly has  made  a  lot  of  trade  for  his 
store.) 

"Call  No.  3.  The  clerk  there  claimed 
he  had  never  heard  of  a  pen  for  mani- 
fold work,  and  did  not  believe  there  was 
one.  On  being  questioned,  however,  ad- 
mitted that  Esterbrook  did  make  a 
manifolding  pen.  When  asked  for  a 
sample,  he  wanted  to  know  what  they 
were  in  business  for.  'They  would  sell 
5  cents'  worth,  however.'  The  pens 
were  purchased,  but  my  friend,  who  has 
a  large  and  successful  business,  left  with 
a  very  unfortunate  impression  of  a  good 
store. 

' '  Call  No.  4.  This  time  my  friend  want- 
ed pens  for  his  bookkeeping  force.  The 
clerk  was  most  courteous,  but  gave  21 
pens  as  samples  and  said  if  these  did 
not  suit  to  come  back  for  more.  I  men- 
tion these  calls  because  they  represent- 
ed two  extremes.  One  gave  too  many 
pens,  and  some  did  not  give  either  cour- 
tesy or  samples,  but  the  important  point 
is  that  few  had  any  real  conception  of 
what  different  shapes  and  points  were 
designed  to  accomplish. 

"It  seems  to  us  that  the  pen  counter 
should  be  the  counter  that  should  wel- 
come all  customers  to  your  stores,  that 
it  should  be  attractive  in  appearance, 
that  it  should  suggest  not  only  pens,  but 
ink  and  pencils  and  lead  directly  and 
naturally  to  the  many  other  lines  that 
you  so  attractively  exhibit.  You  should 
see  to  it  that  the  proper  kind  of  signs 
and  sample  cards  are  placed,  so  that  the 
show  cards  will  attract  attention,  and 
the  sample  cards  can  be  easily  consult- 
ed. Why  not  have  an  attractive  ink 
stand,  good  paper  and  good  penholders 
on  the  counter  for  your  customers  to 
test  the  pens  right  there. 

"Averaging  the  customers  that  buy 
pens  by  the  gross  and  by  the  dozen,  do 
you  realize  that  every  $]  ,000  worth  of 
pens  sold  means  over  4.000  customers 
come  to  your  store?  Think  of  it!  Every 
dollar  spent  for  pens  means  four  cus- 
tomers for  you.  Customers,  not  visitors. 
What  would  it  cost  you  in  advertising 
to  bring  4,000  buyers  to  your  counters? 

"As  your  customers  write  and  select 
the  pen  desired,  why  not  size  them  up 
and  suggest  to  them  one  of  your  allied 
lines  for  additional  sales  as  is  so  well 
done  by  the  haberdashers.  In  the  case 
of  a  woman,  why  not  have  near  at  hand 
a  new  and  attractive  box  of  writing 
paper,  a  new  handsomely  bound  memo- 
18 


randum  book  or  a  special  and  attractive 
form  of  engraved  dinner  or  dance  invi- 
tations. A  few  of  each  of  these  would 
take  but  little  room  and  once  your  cus- 
tomer is  interested,  she  can  be  brought 
to  the  counter  that  displays  these 
articles. 

"We  also  feel  that  you  have  let  the 
billing  machine  and  office  specialty  peo- 
ple run  away  with  you  and  supply  the 
offices  with  a  lot  of  material  that  you 
rightly  and  naturally  should  furnish.  In 
most  offices  and  in  a  great  many  of  the 
largest  corporations,  pen  manifold  work 
can  materially  reduce  the  time  to  make 
bills,  shipping  receipts  and  records  of 
calls,  orders,  etc.  The  original  of  a  pen 
record  will  not  blur  and  is  a  legal  and 
permanent  record. 

Sales  of  Manifold  Pens  Lead  to  Other 
Sales. 

"You  will  be  surprised  that  by  selling 
manifold  pens  you  will  sell  in  addition 
thousands  of  engraved  bills,  bound  in 
book  form,  many  packages  of  shipping 
delivery v  receipts,  memos  of  telephone 
and  telegraph  calls,  factory  records,  etc. 

"It  is  most  important  to  remember 
that  no  matter  how  small  the  sale,  the 
reputation  of  your  house  is  at  stake,  that 
a  customer  comes  to  your  store  because 
he  believes  he  will  get  what  he  pays  for 
and  he  largely  relies  on  your  judgment 
in  many  of  the  purchases  made. 

"In  the  case  of  pens,  this  is  particular- 
ly true  and  we  believe  a  very  large 
amount  of  trade  has  been  made  and  lost 
to  the  stores  of  this  country  by  the 
recommendation  of  their  salesmen  on 
small  articles,  the  ultimate  value  and 
satisfaction  of  which  indicates  to  the- 
buyer  the  standard  of  the  store's  ser- 
vice. 

"Any  article  to  be  standard  must  be 
good  in  quality  and  should  that  quality 
not  be  maintained,  the  reputation  will 
immediately  vanish.  It  will  be  both 
good  policy  and  profitable  for  you  to 
push  standard,  advertised  goods  for  the 
reason  that  it  requires  less  effort  to  sell 
and  your  customers  are  more  confident 
you  are  giving  them  full  value. 

The   Pen  to   Show — Different  Kinds  of 
Customers. 

"When  a  busy  nervous  man  comes  in, 
suggest  a  ball-pointed  pen  or  a  stub.  I 
say  this  because  you  can  always  count 
on  knowing  more  than  your  customer, 
but  be  careful  not  to  push  him.  The- 
slow,  fat,  phlegmatic  man  wants  gener- 
ally a  medium  fine  pen.  Usually  his- 
writing  is  clear,  precise  and  neat." 


Sidelights  on  Trade  Conditions  in  Canada 

Reports  and  Suggestions  From  Representative  Booksellers  and  Stationers — More  About  Neces- 
sary Trade  Reforms. 


**^">j  UTTING  prices  of  new  books  in 
I  .  smaller  cities,  leaving  hardly 
^-**  any  profit,"  was  suggested  as  a 
desirable  subject  for  discussion  in  the 
report  sent  in  by  Pickels'  Bookstore,  of 
Brantford,  Out.  This  store,  in  addition 
to  the  usual  book  and  stationery  lines, 
specializes  in  pictures  and  picture  fram- 
ing'. The  report  commended  the  work 
Bookseller  and  Stationer  is  doing,  and 
stated  that  they  were  influenced  in  their 
buying  by  the  information  contained  in 
the  paper. 

•  A  similar  statement  regarding  Book- 
seller and  Stationer's  influence  was 
made  in  the  report  signed  by  Charles  St. 
Jean,  of  the  Librarie  St.  Jean,  Yictoria- 
ville,  Que.  This  is  a  town  of  3,500,  in 
which  there  are  two  book  and  stationery 
stores,  and  no  other  stores  carrying  these 
lines.  The  stock  includes  office  ap- 
pliances and  office  furniture,  sporting 
goods,  artists'  supplies,  music  and  musi- 
cal instruments,  and  while  no  pictures 
are  stocked,  orders  are  taken  for  picture 
framing. 

Besides  books  and  stationery,  E.  F. 
Davis,  Tillsonburg,  Ont.,  a  town  of 
3,000,  stocks  silverware  and  optical 
goods.  They  have  also  a  wallpaper  de- 
partment and  sell  sporting  goods,  but  do 
not  touch  cameras  or  supplies,  artists' 
supplies,  music  or  musical  instruments. 

Raps  Postmasters. 

Thompson's  Bookstore  suggested  as  a 
question  that  should  be  taken  up  and 
discussed,  "The  Receiving  by  Post- 
masters of  Subscriptions  for  News- 
papers and  Magazines,"  and  also  the 
question  of  "Direct  Purchasing  from 
Publishers  by  Libraries." 

E.  A.  Henry,  Kincardine,  Ont.,  a  town 
of  2,500  people,  besides  usual  book  and 
stationery  lines,  stocks  china  and  fea- 
tures wallpaper.  He  sells  pictures,  but 
does  nothing  in  framing.  There  is  no 
circulating  library  in  this  store,  nor  are 
cameras  or  supplies,  music  or  musical 
instruments  sold  here.  Some  books  are 
purchased  direct  from  English  and 
United  States  firms.  Mr.  Henry  finds 
Bookseller  and  Stationer  of  value  as  an 
influence  in  his  buying. 

H.  B.  Elliott,  of  Wing-ham,  Ont.,  a 
town  of  2,600  people,  is  a  new  sub- 
scriber, and  is  one  of  four  stationers  in 
that  town,  besides  which  there  is  one 
drug    store    handling    stationery    there. 

Mr.  Elliott  sells  office  appliances,  con- 
ducts a  printing  plant,  takes  orders  for 
engraving  and  embossing,  sells  society 
stationery,  but  does  not  sell  books.     He 


specializes  in  the  staple  stationery  lines. 
Recently  he  enlarged  his  store  to  allow 
for  further  expansion  of  his  stationery 
business. 

From  Manor,  Saskatchewan,  a  village 
of  300  population,  W.  H.  G.  Honeymoon, 
who  is  a  Bookseller  and  Stationer  sub- 
scriber of  a  little  over  a  year's  standing, 
reports  satisfaction  with  the  service  the 
paper  is  giving.  Mr.  Honeymoon,  be- 
sides the  book  and  stationery  lines,  fea- 
tures Christmas  greeting  cards  very 
strongly.  He  is  guided  to  a  considerable 
extent  in  his  buying  by  what  he  sees  in 
Bookseller  and  Stationer.  This  store 
has  a  circulating  library,  includes  phono- 
graphs in  the  stock,  but  not  music,  musi- 
cal instruments,  cameras  or  supplies, 
wallpaper  or  pictures.  Orders  are  taken 
for  printing,  engraving  and  embossing. 

Departmentalization. 

In  Calgary,  with  75,000  population,  an 
important  retail  establishment  is  that  of 
F.  E.  Osborne,  bookseller  and  stationer. 
As  a  subject  for  discusion,  Mr.  Osborne 
suggested  "  Departmentalization  sys- 
tems, so  that  cost  of  goods,  cost  of  op- 
erating and  gross  sales,  with  consequent 
net  profits  in  each  department,  may  be 
easily  obtained." 

Mr.  Osborne  has  been  a  subscriber  for 
Bookseller  and  Stationer  ever  since 
Bookseller  and  Stationer  ever  since 
years  ago,  and  in  his  remarks  as  to  the 
influence  of  the  paper  in  his  buying, 
says:  "We  read  the  advertisements  as 
thoroughly  as  we  do  the  rest  of  the 
paper. "  It  is  interesting  to  observe  that 
the  Osborne  store  has  departments  de- 
voted to  cameras  and  supplies,  gramo- 
phones and  office  appliances,  but  the 
stock  does  not  include  artists'  supplies, 
sporting  goods,  music,  wallpaper,  pic- 
tures, nor  is  there  a  circulating  library 
in  this  store. 

A.  Garnet  Armstrong,  of  Lucknow, 
Ontario,  a  town  of  800  population  has 
one  of  four  stores  there  handling  books 
and  stationery  as  a  side  line.  Mr.  Arm- 
strong sells  cameras  and  supplies,  novel- 
ties, sporting  goods,  music  and  musical 
instruments,  including  phonographs.  He 
does  not  conduct  a  circulating  library 
nor  does  he  sell  wallpaper,  pictures  or 
artistic  supplies.  His  purchases  are  re- 
stricted to  Canadian  houses.  He  was 
particularly  anxious  to  see  articles  in 
Bookseller  and  Stationer  dealing  with 
window  display. 

C.  B.  Barker,  Paris,  Ontario,  was  par- 
ticularly interested  in  articles  appearing 
in  recent  issues  of  Bookseller  and  Sta- 
19 


tioner,  such  as  the  Dollar  Day  experi- 
ences of  stationers.  It  is  interesting  to 
observe  that  Mr.  Barker  sells  fancy 
china,  this  being  possibly  the  department 
specialized  to  the  greatest  extent  in  his 
business.  He  sells  sporting  goods,  ham- 
mocks, patterns,  sheet  music,  wallpaper 
and  pictures,  but  does  not  sell  cameras 
and  photo  supplies,  nor  phonographs  or 
musical  instruments  of  any  kind. 

Reads  Everything  in  Paper. 

J.  A.  Mitchell  of  Clinton,  Ontario,  be- 
gan with  the  significant  statement  that 
he  always  reads  everything  in  Bookseller 
and  Stationer.  Mr.  Mitchell  conducts  a 
camera  department,  including  a  develop- 
ing and  printing  service,  sells  sporting 
goods,  artists  supplies,  but  does  not  sell 
sheet  music  except  by  order,  nor  musical 
instruments  of  any  kind.  Neither  is; 
there  a  wallpaper  or  picture  department 
in  the  Mitchell  store. 

The  subject  which  Henderson  Bros,  of 
Oshawa,  Ontario,  would  like  to  see  dis- 
cussed in  future  issues  is  "How  to  in- 
crease the  efficiency  of  clerks:  How  to- 
make  them  more  attentive  to  customers 
and  less  so  to  their  friends."  Hender- 
son Bros,  find  Bookseller  and  Stationer 
particularly  useful  to  them  in  ordering 
new  books.  It  is  interesting  to  note  that 
this  store  specializes  in  15  to  25c  goods. 
This  firm  conducts  a  circulating  library, 
sells  novelties,  sporting  goods,  sheet 
music,  musical  instruments,  including 
phonographs  and  has  a  wallpaper  de- 
partment. Henderson  Bros.,  do  not  sell 
cameras  or  photo  supplies  nor  pictures 
or  artists'  supplies. 

The  articles  on  advertising,  store  up- 
keep and  general  business  arrangement 
appearing  in  different  issues  of  Book- 
seller and  Stationer  were  what  most  ap- 
pealed to  H.  L.  Gamble  of  Boisseram, 
Manitoba.  This  is  a  town  of  less  than 
],000  population  and  Mr.  Gamble  was 
particularly  anxious  to  see  articles  in 
Bookseller  and  Stationer  dealing  with 
advertising  for  towns  of  about  this  size 
where  a  mixed  class  of  trade  must  be 
engaged  in  and  where  the  volume  of 
business  is  necessarily  limited.  Mr. 
Gamble  has  a  drug  and  stationery  busi- 
ness and  in  addition  to  these  lines  he 
features  photo  supplies  and  cameras  as 
well  as  musical  instruments,  including 
phonographs.  He  expressed  satisfaction 
witli  the  service  Bookseller  and  Stationer 
is  giving,  and  stated  that  he  was  in- 
fluenced in  his  buying  by  the  information 
in  it. 


Start  Something 

Business  in  this  country  is  fundamen- 
tally all  right.  It  is  good  now  if  you 
go  after  it,  and  will  continue  to  be  good. 
Right  now  is  the  time  to  get  ready  for 
bigger  business.  This  bigger  business  is 
coming  to  the  merchant  who  goes  after 
it  and  to  the"  man  who  knows  the  right 
place  to  buy  economically  and  who  uses 
up-to-date  modern  methods. 

A  salesman  recently  called  on  a  mer- 
chant and  immediately  began  to  talk 
about  business  depression,  hard  times 
and  the  war.  "Isn't  war  an  awful 
thing?''  he  finally  asked  with  a  woebe- 
gone air. 

"Yes,"  said  the  merchant,  "but  to 
tell  you  the  truth  I  have  been  so  busy 
that  I  haven't  been  able  to  think  about 
it  very  much." 

It  is  needless  to  say  that  the  salesman 
was  somewhat  startled.  Here  was  a  mer- 
chant who  had  realized  that  there  was  no 
use  in  worrying  over  something  he  could 
not  remedy,  and  he  was  putting  all  his 
energy  into  the  things  which  most  vitally 
concerned  him. 

There  is  a  lot  of  business  to  be  done 
these  days,  and  the  wide-awake  dealer  is 
getting  it.  This  is  not  the  time  to  sit 
still  and  worry;  this  is  the  time  to  get 
•out   and   "start   something. " 

Book   Free   With  Wallpaper. 

Sutherland's,  of  Woodstock,  in  their  , 
newspaper  advertising  made  this  offer: 
■"The  Rosary,"  by  Florence  Barclay 
(formerly  published  at  $1.35),  free  with 
a  purchase  of  wallpaper  amounting  to 
$3.50  or  over.  Paper  must  be  8c  a  roll 
or  more  expensive. 

Blow  up  your  rubber  balloons,  fasten 
them  to  a  string,  and  tie  the  strings  in 
front   of  and  to   a  revolving  fan.    It  is 


amusing    to    see    how    the    childiren    will 
spend  a  nickel  to  get  them. 

Even  if  you  are  a  thousand  miles  away 
from  the  ocean,  you  will  find  that  sand 
pails  sell  way  beyond  expectations,  if  you 
get  them  out  where  the  children  can  see 
them.  Toy  sail-boats  sell  anywhere.  Get 
a  large  size  galvanized  tub,  set  it  on  the 
counter,  fill  it  with  water  and  boats  and 
watch  the  children  come  and  buy  those 
boats. 


This  is  a  reproduction  of  a  grocer's  window 
display,  and  is  given  here  because  it  suggests 
to  stationers  a  means  of  promoting  sales  of 
pennants. 

Does  Not  Pay. 

It  does  not  pay  to  contradict  a  cus- 
tomer flatly  no  matter  how  certain  you 
are  of  being  right.  The  customer  may 
not  mind  being  told  that  he  is  wrong 
but  the  chances  are  that  he  will  resent 
it  and  get  peevish.  It's  a  way  people 
have  when  they  are  in  the  wrong. 


Paper  Lunch  Sets. 

In  order  to  prove  the  merits  of  spe- 
cialized effort  try  it  out  with  paper 
lunch  sets  coming  in  packages  contain- 
ing twelve  paper  napkins  and  a  lunch 
set. 

Salespeople  should  introduce  these  to 
the  notice  of  your  customers  and  they 
should  be  featured  by  means  of  window, 
counter  and  showcase  displays,  as  well 
as  'by  attractive  show-cards  calling  at- 
tention to  their  merits  for  picnic  use. 
Some  attention  should  also  be  given  to 
this  lunch  set  sales  specialization  in  the 
newspaper  advertising.  This  will  de- 
velop interest,  and  enthusiasm  begets 
sales,  while  sales  promote  more  sales.  Do 
this  and  you  will  be  surprised  at  the 
good  results  and  the  enormous  increase 
in  the  sales  of  this  item  in  your  store. 
Most  important  of  all,  it  will  convince 
you  of  the  advisability  of  at  all  times  di- 
recting special  efforts  in  the  selling  of 
certain  lines.  Do  not  simply  say  to 
yourself,  "Yes,  that's  a  good  idea," 
but  do  it. 

Waxed  Paper. 

Another  line  capable  of  wonderful 
sales  development  in  the  summer  is 
waxed  paper.  As  the  preserving  sea- 
son approaches,  push  hard  on  this  line. 

Hammock  Hooks. 

Most  Stationery  stores  sell  hammocks 
but  let  their  customers  go  to  the  hard- 
ware store  for  the  hooks.  This  is  had 
business  hecause  'the  hardware  stores 
sell  hammocks  and  people  naturally  pre- 
fer to  make  hammock  and  hook  one 
purchase — "a  word  to  the  wise,  etc." 


How   to   Make  Your   Dull   Days  Pay 


IT  is  pretty  generally  the  case  that 
Fridays  and  Mondays  are  the  slow 
days  of  the  week,  and  many  a  time 
the  average  merchant  wonders  what  can 
he  done  to  make  these  dull  days  pay. 
Some  resourceful  merchants  have  hit 
upon  the  plan  of  having  one  or  the  other 
of  those  days  become  known  as  bargain 
•days,  which  has  wonderfully  stimulated 
trade.     Care  should  be  taken,  however, 


to  avoid  sacrificing  the  good  trade  of 
other  days  by  needlesly  cutting  prices 
on  ready  selling  lines.  Concentration 
should  he  brought  to  bear  on  slow  sell- 
ing lines  that  should  be  moving  out 
faster.  Use  this  bargain  day  to  put  new 
life  into  lagging' departments. 

A  writer  in  an  American  trade  paper 
advances     a     suggestion     to     advertise 
20 


through  the  store  window  atfd  in  prom- 
inent places  in  the  store,  as  well  as  in 
the  newspapers,  that  on  Friday  of  each 
week,  on  a  certain  table  of  ten-cent 
goods,  there  is  a  fifty-cent  article  to  be 
sold  at  10c,  and  on  a  certain  5c  counter 
a  25c  article  to  be  sold  at  5c.  Let  this 
become  generally  known  and  you  will  be 
surprised  how  trade  will  increase  on 
these  dull  days. 


PROFITABLE  PUBLICITY 


"BUY   IT   NOW"    MEANS    "ADVER- 
TISE IT  NOW." 

Another  new  business  wrinkle,  as  we 
say,  has  come  out  of  the  West  which  is 
deserving;  of  special  mention.  Not  con- 
tent with  pushing  the  "Buy  It  Now" 
campaign,  which  has  been  a  big  success 
in  the  Middle  West,  the  enterprising  men 
in  many  localities  in  that  section  are  now 
co-operating  to  increase  the  sale  of  nat- 
ionally-advertised goods  through  adver- 
tising in  the  local  papers,  by  using  the 
slogan:  "Thrice  Guaranteed,"  by  which 
they  mean  that  the  manufacturer,  the 
dealer  and  the  local  paper  stand  back  of 
the  goods  advertised. 

An  instance  of  the  new  plan  is  the 
case  of  the  dealers  in  Hampton,  Iowa, 
who  recently  endorsed  the  idea  that  they 
could  sell  nationally  advertised  goods  if 
they  advertised  them  locally.  This  they 
did,  and  with  great  success.  The  "Buy 
It  now,"  and  "Buy  It  in  Hampton" 
campaign  won  lots  of  business  for  the 
local  dealers.  Other  towns  throughout 
the  West  are  now  following  suit. 


NECESSITY  OF  PERISTENCE  IN 
ADVERTISING. 

' '  To  my  mind  there  are  two  reasons 
for  the  necessity  of  persistence  in  adver- 
tising— one  of  them  is  the  ease  with 
which  the  human  mind  forgets,  and  the 
other  is  the  necessity  of  teaching  the 
good  points  of  your  products  a  little  at 
a  time. 

"It  is  a  general  experience,  not  only 
in  advertising,  but  in  all  the  different 
phases  of  business,  that  the  concern 
which  does  not  constantly  remind  its 
customers  of  its  existence  soon  has  no 
existence  of  which  to  remind  them." — 
F.  W.  Haskell,  Advertising  Manager  In- 
ternational Harvester  Company. 

M 

ADVERTISING  TEXT-BOOK. 

A  text-book  on  advertising  that  deals 
with  the  economic,  psychological,  and 
physical  factors  of  the  subject,  as  well 
as  principles  of  artistic  arrangement  and 
composition  in  the  preparation  of 
"copy,"  has  been  prepared  by  Messrs. 
Harry  Tipper,  Harry  L.  Hollingworth, 
George  Burton  Hotchkiss,  and  Frank 
Alvah  Parsons,  each  one  of  whom  is 
qualified  by  experience  and  training  for 
his  task  and  is  an  expert  in  his  field.    A 


THE  SMALL  ADVERTISER. 

Smaller  retail  merchants  some- 
times become  discouraged  by  the 
competition  in  newspaper  space  of 
larger  stores.  They  imagine  that 
people  do  not  read  the  smaller 
notices. 

Any  newspaper  man  can  give  in- 
cidents out  of  his  personal  experi- 
ence shoiving  the  contrary.  A  man 
with  a  very  small  space  indeed  often 
tells  his  story  in  such  a  pertinent,' 
business-like,  conversational  way, 
that  readers  turn  to  his  little  ads 
just  as  a  financial  operator  turns  to 
the  stock  market. 

It  does  not  take  a  gift  for  saying 
smart  and  sharp  things  to  make  this 
kind  of  impression.  It  is  simply  the 
idea  of  writing  as  you  talk,  saying 
the  things  in  advertising  that  you 
would  say  to  a  customer  if  you  had 
him  before  the  counter. 

A  merchant  who  desires  to  try 
advertising  in  a  small  way  should 
have  his  notice  put  somewhere  near 
the  same  place  right  along.  He 
should  not  try  to  say  too  much  in 
that  space.  Just  a  few  words  each 
time,  about  some  particular  thing, 
is  most  effective.  —  Jacksonville, 
Fla.,  Metropolis. 


distinctive  feature  of  the  volume  is  the 
outline  of  an  advertising  campaign  in 
actual  operation.  Elaborate  illustra- 
tions of  successful  display  advertising 
are  included. 


FARMERS'    BENEFIT   SALES. 

In  Collingwood,  Ont.,  the  merchants 
have  been  co-operating  in  putting  on 
farmers'  benefit  sales.  Amon?  these  ad- 
vertisements was  one  occupying  a  five- 
inch  double  column  space,  in  which 
Brown's  book  store  advertised  wall- 
paper specials,  room  lots,  at  $1,  $1.50, 
and  $2,  half  price  and  less. 

"Imported  specials,  regular  35c,  50c 
and  75c,  goina'  for  I2V2C,  and  other  great 
bargains  in  wallpaper.  Window  shades, 
15c  and  25c.  Baby  carriages  and  go- 
carts,  just  exactly  half  price.  Greater 
bargains  we  have  never  offered  before." 

While  it  is  a  debatable  question  as  to 
whether  prices  should  be  cut  to  such  an 
extent,  even  in  the  case  of  special  sales 
of  this  nature,  Bookseller  and  Stationer 
deems  it  advisable  to  give  publicity  to 
21 


this  idea  because  of  the  good  results  that 
are  bound  to  follow  an  appeal  made  di- 
rectly to  farmers  or  to  any  other  class. 
The  name  "Farmers'  Benefit  Sale" 
could  not  be  improved  upon  for  such  a 
campaign,  and  this  idea  is  worthy  of 
emulation  on  the  part  of  other  book- 
sellers and  stationers.  Mid-summer 
would  be  a  good  time  to  put  on  such  a 
sale,  so  as  to  put  life  into  business  at  a 
time  when  things  are  generally  slow. 


BOOK  STORE   ADVERTISING. 

In  the  discussion  which  followed  the 
reading  of  a  paper  on  Co-operative  Ad- 
vertising, one  bookseller  said  it  was  ab- 
solutely impossible  to  send  out  to  their 
clients  all  the  circulars  and  other  ad- 
vertising matter  with  which  the  pub- 
lishers overwhelmed  them.  Mr.  Rider, 
of  the  Publishers'  Weekly,  pointed  out 
that  all  they  had  heard  demonstrated 
that  the  bookseller's  own  influence  is  of 
more  importance  than  any  other  adver- 
tising, and  that  the  best  thing  publishers 
can  do  is  to  help  to  put  more  people  in 
the  book  trade;  in  his  view,  "the  best 
advertisement  of  a  book  is  the  book 
store." 

The  remarks  of  the  bookseller  who 
complained  of  avalanches  of  circulars 
thrust  upon  booksellers  indicate  that 
publishers,  in  addition  to  carrying  out 
the  policy  of  "fewer  and  better  books," 
might  well  extend  this  policy  and  issue 
"fewer  and  better  book  circulars." 
Then  before  sending  circulars  to  the 
trade  some  indication  should  be  obtained 
as  to  how  many  each  bookseller  will  dis- 
tribute, and  when  giving  this  informa- 
tion, each  bookseller  should  give  assur- 
ance that  the  work  will  be  done. 

m 

WEDDING  SONGS. 

The  College  Book  Store  of  Kingston, 
featured  such  wedding  songs  as  "Be- 
cause," "Perfect  Day,"  "All  Mine 
Alone,"  "God  Made  Thee  Mine," 
"Psalm  of  Love,"  and  "Love's  Corona- 
tion," in  June  newspaper  advertising. 
The  same  firm  has  been  effectively  ad- 
vertising' the  new  automobile  book,  "The 
Ford  Model  T  Car." 

Kempton  's  Book  Store,  Weyburn,  Sas- 
katchewan, has  been  advertising  tennis 
and  baseball  goods  in  liberal  newspaper 
recently. 


BOOKSELLER     AND     STATIONER 


New  Toy  Lines  in  Abundance 

Many  Countries  Competing  for  Canadian  Trade  —  Canada  is 

Herself  Well  in  the  Race— G.T.R.,  C.P.R.  and 

C.N.R.  Toy  Trains. 


IT  seems  as  though  every  nation  was 
taking-  up  the  making  of  toys,  and 
toy  industries  are  cropping  up  where 
it  was  never  thought  there  could  be  a 
ghost  of  a  chance  for  existence.  Even 
the  Gautemala  Indians  are  making  tops, 
and  Great  Britain,  France,  America  and 
Japan  are  all  in  the  field,  and  Canada  is 
also  going  successfully  into  the  toy  busi- 
ness. All  these  countries  are  going  after 
this  business  hard,  and  no  matter  when 
the  war  ends,  they  are  all  planning  for 
the  future  in  the  full  expectation  of 
holding  the  business  that  they  have  cap- 
tured. This  applies  very  particularly  to 
Canada,  where  the  new  industries  that 
are  being  established  are  putting  in 
plants  that  have  all  the  ear-marks  of 
permanence.  For  the  first  time  young 
Canada  can  rejoice  in  the  possession  of 
home-made  toys,  and  in  many  lines  Can- 
ada is  already  developing  a  really  won- 
derful excellence.  This  applies  very  par- 
ticularly to  toys  made  of  wood — to  dolls 
and  kindergarten  furniture,  dressers, 
bureaus,  express  wagons,  shoe-flies, 
wheelbarrows  and  kindred  lines.  Build- 
ing blocks  of  various  types  are  also  be- 
ing made,  and  one  of  the  best  sellers 
here  is  a  battleship  made  of  blocks  and 
pieces  that  the  child  can  assemble  and 
put  together  for  itself.  Another  battle- 
ship toy  that  is  taking  is  a  large  wood- 
en ship  painted  the  dull  leaden  cloud 
grey,  known  as  battleship  grey,  and 
with  detachable  wooden  guns,  conning 
tower,  etc..  as  well  as  a  gun  turret  with 
spring  guns  that  fire  a  wooden  projec- 
tile. 

The  line  of  kindergarten  and  card- 
board toys  is  a  large  one,  and  is  one 
that  will  make  an  appeal  to  those  who 
have  the  care  of  children  all  the  year 
round  as  furnishing  amusement  to  both 
the  mind  and  the  hands.  Neat  boxes 
contain  cards  with  the  outline  of  birds, 
animals,  etc.  The  box  also  contains  col- 
ored wools  wound  on  cards  and  the 
proper  needles  for  -going  over  the  out- 
lines. Other  boxes  contain  paper  dolls 
and  dulls'  wardrobes  that  have  to  be  cut 
out  and  pasted  up.  Then  there  are  card- 
board dolls'  houses  that  can  be  set  up 
and  furnished  complete  even  to  the 
household    dog   or    cat. 

While  not  designed  to  compete  at  all 
with  the  expensive  talking  machines, 
there  is  a  toy  phonograph  which  is  being 
enthusiastically  received  where  intro- 
duced. This  talking  machine  plays  any 
size  record,  and  being  retailed  at  from 
$1  to  $1.50,  its  popularity  in  the  top  de- 
partment  is   easily  understood. 


The  deep  interest  taken  in  the  war 
means  that  all  warlike  toys  will  sell,  and 
metal  soldiers  are  a  big  item.  Canada 
has  taken  up  the  making  of  metal  sol- 
diers and  is  producing  some  very  credit- 
able lines.  In  the  production  of  metal 
soldiers  England  is  taking  the  lead.  All 
the  branches  of  the  service  are  repro- 
duced in  miniature.  A  child  may  have  a 
full  replica  of  the  British  army  from  the 
Household  troops  to  the  Boy  Scouts. 
There  are  Lancers,  Hussars  and  regi- 
ments of  the  line,  rifle  brigades,  and  ar- 


tillery, gun  trains,  mule  batteries,  Royal 
Marines,  and  the  sailors  of  the  navy.  In 
the  more  expensive  grades  the  modelling 
is  beautifully  done  and  the  coloring  and 
finish  perfect. 

America  is  also  producing  a  fine  line 
of  toys,  some  of  the  very  best  of  which 
come  in  mechanical  effects  such  as  toy 
trains  complete  with  station  and  tracks. 
The  child  of  to-day  is  not  satisfied  with 
just  the  passenger  train,  but  must  have 
the  freight  and  other  cars.  Canada  is 
also  producing  trains  and  the  familiar 
Grand  Trunk,  C.  P.  R.  and  Canadian 
Northern  on  the  cars  will  be  hailed  with 
delight.  Motors,  autos,  fire  reels,  milk 
wagons,  dump  carts,  and  many  others 
that  are  too  numerous  to  mention  are 
included  in  the  new  lines  of  American 
made  toys. 


Novelties  in  New  Hand  Bags 

A  Season  of  Big  Variety  in  Shape,  Material  and  Styles — Display 
Has  a  Lot  to  Do  With  Successful  Selling. 


THIS  is  a  season  when  no  one  style 
of  hand  bags  is  selling,  but  there 
is  a  big  variety  in  shape,  ma- 
terial and  styles.'  One  feature  is  com- 
mon to  all,  however:  the  shapes  are 
small,  flat  and  dainty.  The  hand  bag 
partakes  of  the  frivolity  of  frilly  styles, 
and  makes  up  for  its  smallness  by  an 
extra  daintiness  in  shape  and  materials. 
The  favored  leathers  are  pin  seal,  Rus- 
sia leather,  suede,  and  calf  in  leathers 
and  moires,  and  striped  taffetas  in  silk 
fabrics.  Black  is  the  best  selling  color, 
but  Russian  and  Tipperary  green,  grey, 
greenish  grey,  navy  and  military  blue 
.are  colors  that  are  showing.  These  bags 
all  carry  vanity  fittings,  but  not  as  a 
rule  the  number  that  were  crowded  into 
the  bag  a  season  ago.  There  is  really 
more  room  in  the  majority  of  the  new 
bags  than  appearances  would  indicate, 
and  they  all  open  wide,  so  that  access 
is  easy  to  the  contents  of  the  bag.  Tha 
linings  are  usually  of  cord  silk  in  such 
colors  as  apricot,  sand,  purple;  and  the 
more  expensive  bags  are  lined  with  gay 
flowered  silks.  The  nob  is  a  big  feature, 
and  is  often  made  of  an  agate  or  semi- 
precious stone,  which,  of  course,  is  real 
only  when  the  bag  is  a  high-priced  one. 

Safety  clasps  are  growing  in  favor,  as 
so  many  women  carry  money  and  other 
valuables  in  their  bags,  and,  therefore, 
appreciate  the  extra  safety  given  by  the 
safety   clasp. 

During  the  past  two  months  there  has 
been  less  selling  pf  bargain  bags  than 
for  some  time.  There  are  cheap  bags 
showing,  but  the  heavy  'selling  is  coming 
more  on  the  medium-priced  and  better 
grades.  Many  of  the  new  bags  have 
22 


gussets,  and  some  of  them  show  this  fea- 
ture that  is  extra  wide.  One  imported 
bag  of  this  kind  is  shield  shape,  and  has 
wide  side  gussets.  Another  model  has 
the  change  purse  attached  to  the  frame 
of  the  bag  by  a  chain,  so  that  it  is  easy 
to  disengage  it  from  the  other  contents 
of  the  bag.  * 

Some  Recent  Novelties. 

Amongst  the  many  new  productions  in 
hand  bags  are  many  of  peculiar  shape. 
One  of  the  latest  has  a  convex-shaped 
frame  covered  with  the  leather;  that  is, 
the  front  frame  is  covered,  while  the 
back  is  of  highly  polished  nickel  or  gilt- 
finished  metal.  The  bag  has  the  fashion- 
able flare  shape  and  the  leather  is 
shirred  into  the  frame.  The  nob,  which 
is  a  feature  of  the  new  bags,  is  made  of 
a  mock  jewel.  This  bag  is  lined  with 
silk  poplin,  and  there  is  an  inner  fx*ame 
and  compartment  lined  with  white  kid, 
which  contains  a  mirror.  This  bag  comes 
in  tan,  grey  and  green. 

Another  leather  bag  novelty  has  a 
group  of  pleats  running  from  the  frame 
to  the  bottom  of  the  bag,  and  these 
pleats  are  drawn  together  by  means  of 
a    buttoned   strap. 

In  these  days  of  strenuous  competi- 
tion for  business,  the  matter  of  display 
has  a  whole  lot  to  do  with  the  successful 
selling  of  all  kinds  of  novelty  goods,  and 
ladies'  hand  bags  are  no  exception. 
Women  arc  becoming  keener  than  ever 
in   spending  matters. 

The  merchant  who  places  his  wares 
before  the  public  in  the  most  attractive 
manner  is  the  one  who  is  going  to  get 
the  business,  all  other  things  being 
equal. 


FIVE  TO  TWENTY-FIVE  CENT  BUSINESS 

Variety  Trade  News 


Pearl  beads  are  sold  in  immense  quan- 
tities in  the  syndicate  5,  10  and  15c 
stores.  This  is  a  line  with  which  sta- 
tioners generally  have  more  or  less  suc- 
cess, but  they  can  do  much  better  by 
pushing  them  strongly.  This  is  a  par- 
ticularly good  line  for  the  5  to  25c  de- 
partment. Such  articles  as  brooches, 
fancy  hat  pins  and  hair  ornaments  are 
also  good  sellers. 

This  is  the  time  to  begin  displaying 
Japanese  lanterns  and  parasols  as  well  as 
Japanese  fans. 

With  the  approach  of  the  vacation 
season,  there  are  many  lines  which  can 
be  successfully  featured  in  the  5  to  25c 
department  and  made  to  produce  good 
business.  People  who  are  holiday  bent 
are  always  in  need  of  something  new 
and  it  would  be  a  good  idea  to  put  in  a 
specially  prepared  vacation  window. 
Every  book  and  stationery  store  has  in, 
stock  many  items  suitable  for  including 
in  such  a  display. 

IB 

FIVE  AND  TEN-CENT  MAIL  ORDERS 

One  of  the  "5  and  10"  cent  store 
chains  in  the  United  States  has  estab- 
lished mail  order  branches  in  five  Ameri- 
can cities,  and  in  its  catalogue  frankly 
admits  that  the  parr-el  post  opened  the 
way  for  a  business  of  this  kind. 

The  catalogue  contains  112  pages  and 
is  fully  illustrated,  showing  a  majority 
of  the  items  listed,  many  of  the  illustra- 
tions beins'  in  half-tone  from  photographs 
of  the  articles.  As  a  lure  to  get  the 
customer  to  make  large  purchases,  the 
company  agrees  to  send  certain  articles 
making  a  shipment  free  of  postage.  With 
$2  worth  of  dry  goods,  for  instance,  the 
postage  charges  will  be  prepaid  in  ter- 
ritory embracing  most  of  the  middle 
central  States.  Orders  of  glassware, 
tinware,  stationery  and  kindred  articles 
will  not  be  delivered  free,  however. 

On  an  order  amounting  to  $10,  half 
of  which  is  dry  aoods,  the  company  will 
repay  nil  delivery  charges.  In  addition 
To  this  concession,  the  company  also  uses 
a  premium  bait  to  increase  its  list  of  cus- 
tomers, offering  a  set  of  six  teaspoons  to 
anyone  ordering  $1  worth  of  goods  and 
inducing  three  friends  to  order  the 
same  amount,  sending  in  the  $4  at  one 
time. 

This  is  the  latest  development  in  the 
mail   order  field. 


Some  Thoughts  on 
Competition 

How  Coming  of  the  Syndicate  Stirs 

up  the  Local  Merchant — Not 

an  Unmixed  Evil. 

IN  reference  to  the  subject  of  compe- 
tition from  the  big  syndicate  five, 
ten  and  fifteen  cent  stores,  there  is 
a  phase  of  the  question  which  may  pos- 
sibly not  have  occurred  to  booksellers 
and  stationers  in  towns  where  these 
store  have  been  recently  established. 
With  the  unquestioned  value  given  in 
these  stores  and  the  favorable  impres- 
sion thus  created,  is  it  not  apparent 
that  the  public  is  more  than  ever  likely 
to  be  convinced  that  it  is  not  necessary 
to  resort  to  mail-order  'buyirig.  The 
mail-order  evil  is  a  far  more  damaging 
competition  in  any  community  than  that 
of  the  syndicate  store.  Bookseller  and 
Stationer  holds  no  brief  for  the  syndi- 
cate five-ten-fifteen-cent  store,  with  its 
headquarters  in  the  United  States,  tak- 
ing a  large  and  steady  flow  of  money 
out  of  Canada  to  make  more  American 
millionaires,  hut  these  stores  at  least 
employ  help  and  pay  taxes  in  the  town 
where  they  have  a  branch  and  the  im- 
petus they  cive  to  home  buying  means 
that  much  business  that  formerly  went 
the  mail-order  route  is  diverted  to  local 
channels,  including  other  stores  besides 
the   syndicate    store    in    question. 

Tt  also  makes  the  real  home  mer- 
chants, the  men  whose  whole  interests 
are  identified  with  the  home  town,  bet- 
ter merchants  and  consequently  better 
citizens.  These  men  become  more  alert. 
For  instance,  they  pay  keener  attention 
to  the  contents  of  the  trade  paper. 

One  bookseller  and  stationer  who  with 
other  merchants  was  concerned  about  the 
comine'  to  his  town  of  a  syndicate  store, 
decided  to  fight  that  competition  to  the 
best  of  his  ability  and  recalling  an  ac- 
count that  had  appeared  in  a  trade 
other  merchant  similarly  situated,  he 
dug  up  that  issue  and  got  valuable  point 
ers  there  and  from  other  issues  which 
helped  him  effectually  in  mapping  out 
his  new  campaign.  He  created  a  stir 
that  made  that  year  the  best  in  the  his- 
tory of  his  business,  offering  merchan- 
dise that  people  really  needed  at  prices 
that  compelled  trade,  and  everv  mer- 
23 


chant  can  do  just  that  by  properly  fea- 
turing five  to  twenty-five  cent  goods 
either  as  a  separate  department  or  on 
separate  counters. 


FULL   ASSORTMENTS   NECESSARY. 

No  notion  department  was  ever  made 
a  success  by  keeping  a  "skimpy"  stock, 
and  the  buyer  who  lets  his  stock  run 
down  to  a  point  where  an  exceptionally 
good  customer  may  at  any  time  wipe 
out  the  entire  stock  of  some  staple  item, 
is  making  a  vital  mistake.  He  is  not 
only  taking  chances  of  losing  sales  on 
that  particular  item  while  the  shelves 
are  temporarily  empty,  but  he  is  taking 
chances  of  losing  customers  as  well.  A 
shortage  of  staple  goods  in  a  notion  de- 
partment is  almost  considered  a  crime 
by  the  average  customer. 

While  the  keeping  up  of  assortments 
is  strongly  urged,  care  must  be  taken 
not  to  overstock.  It  does  not  pay  to 
carry  more  stock  than  is  needed,  not 
even  in  a  notion  department.  Too  much 
stock  is  as  bad,  if  not  worse,  than  too 
little.  There  is,  however,  a  happy 
medium,  an  amount  of  stock  that  will 
take  care  of  the  steady  trade  and  of  any 
exceptional  demand  within  reason,  while 
not  tying  up  so  much  capital  that  the 
overhead  charges  on  it,  interest,  insur- 
ance, depreciation,  etc.,  will  eat  up  the 
extra  profits  coming  from  having  enough 
goods  to  supply  all  legitimate  demands. 
Another  great  disadvantage  in  being 
overstocked  is  that  the  buyer  will  not 
be  able  to  get  the  benefit  of  some  of  the 
large  exceptional  bargains  which  are  so 
frequently  offered.  The  ideal  stock  has 
an  abundance  of  the  goods  which  sell 
and  the  least  possible  amount  of  excess 
baggage — lines  that  are  rarely  called 
for. 

u 

Did  you  ever  stop  to  realize  how  many 
people  would  buy  your  paper  drinking 
cups  if  fhey  knew  you  had  them.  It  is  a 
big  profit  power  and  a  mighty  pretty 
item  to  featurize. 

Then  there  are  local  view  postcards. 
If  you  want  to  see  a  crowd  around  your 
counter,  throw  them  out  loose,  and  let 
Hie  public  pick  them  over.  Nine  times 
out  of  ten  they  will  stop  and  pick  over 
a  display  when  they  would  pass  by  a. 
regulation  single  box  showing,  and  give 
it  no  attention  whatever. 


The  Retailing  of  Fountain  Pens 

Salesman  Should  Observe  Utmost  Care  to  Fit  the  Writer's  Hand — Knowledge  of  Pen's  Mechan- 
ism Helps  Selling — Something  About  Leaking  Pens. 


THE  stationers  of  Philadelphia 
have  been  fortunate  in  hearing'  a 
series  of  valuable  papers  on 
manufacturing'  and  selling  essentials 
dealing  with  the  goods  they  sell  and  the 
following  paragraphs  are  from  the  pap- 
er read  by  W.  J.  Chaplin  who  recently 
won  the  first  prize — an  automobile — in 
the  Rice  Leaders  of  the  World  Associa- 
tion Contest  as  the  result  of  his  success 
in  selling  pens  to  the  trade. 

Of  course,"  the  part  of  a  fountain  pen 
that  really  gives  the  principal  satis- 
faction, is  the  gold  pen.  If  that  per- 
forms pleasingly  for  a  person  who  is 
using  it,  it  is  immediately  pronounced 
a  success  and  calls  forth  favorable  re- 
marks. If  it  doesn't  fit  the  writer's 
hand,  the  entire  pen  is  at  once  con- 
demned. In  your  business,  take  tihe 
time  and  trouble  to  fit  a  pen  point  care- 
fully to  a  customer's  hand,  and  you 
will  win  more  good  trade  by  doing  so, 
than  with  any  other  article  that  I  can 
think  of  in  your  line,  and  at  the  same 
time  you  will  enjoy  the  profits  of  the 
pen  sale. 

Perhaps,  almost  equally  important  to 
the  gold  pen,  is  whether  ink  reaches 
the  writer's  fingers  or  not.  Here's  the 
rub.  Remember,  please,  that  in  my  busi- 
nes,  we  have  to  supply  "an  article  that 
will  safely  carry  in  the  pockets  of  all 
kinds  of  people  in  all  walks  of  life,  that 
dangerous  article  .  called  ink,  without 
soiling  clothing,  fingers  or  the  paper  on 
which  it  is  to  write.  I  believe  I  am 
safe  in  saying,  that  among  that  fraction 
that  do  get  ink  on  their  fingers,  ninety 
nine  out  of  one  hundred  of  them  should 
not.  In  retailing  pens,  the  complaint 
you  hear  the  most  often  is  that  it  leaks. 
If  all  pens  complained  of  really  leaked, 
there  would  not  be  a  pen  manufacturer 
in  the  world  worthy  of  the  hame.  The 
trouble  lies  in  personal  peculiarities,  fin- 
gers placed  on  the  gold  pen  when  writ- 
ing; the  pen,  when  finished  with  writ- 
ing, being  forced  in  the  cap  instead  of 
the  cap  being  put  on  the  pen ;  never 
wiping  the  ink  out  of  the  cap,  etc. 

If  people  would  only  give  one-quarter, 
or  possibly  less  attention  to  their  foun- 
tain pens  that  they  do  to  their  watch, 
there  would  be  no  troubles.  That's 
where  all  of  us  can  make  friends  for 
our  respective  businesses,  and  sell  more 
pens  and  make  more  profits. 

Do  not  let  your  own  personal  opin- 
ions of  the  best  type  of  pen  dun  too  far 
in  your  salesmanship.  Explain  the 
tjrpes  and  give  your  customer  a  chance 


to  select.  With  only  casual  explanation 
of  the  various  types,  you  will  no  doubt 
find  quite  a  large  demand  for  our  self- 
filling  type,  as  that  may  be  largely  due 
to  the  fact  that  the  word,  "self-filling" 
are  good  words.  Anything  that  is  self- 
acting  or  automatic  these  days  takes 
with  the  public.  There  are  very  few 
who,  when  spending  their  money,  take 
the  time  and  trouble  to  make  actual 
tests  and  comparisons. 

Keep  your  pens  well  displayed,  clean 
and  ready  for  trial.  Be  patient,  and 
ready  to  handle  repairs,  and  give  the 
attentions,  large  or  small,  that  your 
customers  may  desire.  If  you  are  com- 
peting in  service,  which  I  dare  to  say, 
is  the  chief  competition  of  this  age, 
'"'He  profits  most  who  serves  best,"  and 
in  every  store,  business  of  any  kind,  or 
organization  in  which  that  spirit  per- 
meates, increasing  success  is  bound  to 
follow. 

If  you  are  carrying  fountain  pens,  do 
not  carry,  but  sell  them,  push  them. 
There  is  a  market  for  them,  even  if 
you  would  start  out  to  sell  every  butcher 
within  two  miles  from  your  store  if  it  is 
in  the  city.  Concentrate  in  that  way; 
go  after  stenographers,  bookkeepers, 
businesses  that  use  manifolding  systems, 
etc.  There  are  special  points  for  all  of 
them  that  have  special  capabilities  and 
are  particularly  applicable  to  each.  It 
may  be  shown,  and  I  can  show  you, 
where  considerable  money  can  be  saved, 
and  it  is  an  open  field,  if  you  will  go 
after  it. 

Just  a  few  words,  now,  in  regard  to 
the  manufacturing  of  the  product.  There 
are  only  four  principal  component  arti- 
cles in  the  manufacture,  namely,  Para 
Rubber,  in  with  which  the  second  com- 
ponent, sulphur,  is  mixed  in  the  vulcaniz- 
ing; third,  pure  gold,  which  is  alloyed 
to  14  karat,  which  is  the  proper  eon- 
si  stency  for  strength  and  resiliency,  the 
materials  of  the  alloy,  of  course,  being 
important.  Fourth,  the  selected  iridium, 
which  tips  the  point. 

In  the  making  of  gold  pens,  there  are 
something  like  45  different  operations. 
We  buy  the  gold  at  the  mint,  which  is 
24  karat.  It  is  alloved  to  14  karat,  and 
after  it  is  alloyed  it  is  again  assayed  to 
make  sure  it  is  14  karat.  It  is  then 
rolled  into  thin  sheets,  cut  in  strips  about 
the  width  of  the  length  of  a  gold  pen. 
The  pens  are  then  died  out,  hand  tem- 
pered, stamped  with  the  name,  and  the 
small  hole  made  in  them.  Then  the 
iridium  point  is  put  on,  and  by  the  way, 
when  we  give  a  man  a  number  of  pens 
24 


to  point  we  count  out  an  equal  number 
of  these  small  pieces  of  iridium. 

This  is  made  necessary  by  the  extreme 
value  of  this  metal.  The  pen  is  then 
drawn  up  or  rounded  and  then  the  slit 
cut  in  it.  There  is  a  very  interesting 
condition  connected  with  slitting  a  pen. 
They  use  a  round  thin  copper  disc  which 
is  so  thin  that  it's  wobbly,  and  copper, 
as  you  know,  is  quite  soft,  but  this  disc 
is  revolved  so  rapidly  that  by  holding  a 
preparation  we  have  for  the  purpose, 
this  soft  copper  cuts  the  iridium  on  the 
point,  which,  as  I  have  stated,  is  the 
hardest  metal  known.  A  case  where  ex- 
tremes meet. 

The  pens  then  go  through  a  number 
of  operations  to  bring  them  out  in  the 
perfect  and  polished  product  which  you 
receive. 


DRAWING   MADE   EASY. 

In  the  April  issue  the  illustration,  re- 
produced herewith,  was  run  with  a  para- 
graph descriptive  of  an  art  coloring  set 
called  "Home  Occupations,"  but  should 
have  appeared  with  a  description  of 
"Art  Easy,"  a  product  of  the  Century 
Novelty  Co.,  of  New  York. 


In  "Art  Easy"  the  child  is  offered  a 
very  ingenious  drawing  outfit.  The 
model  picture  is  placed  at  the  left-hand 
side  of  a  colored  glass  upright  and  the 
drawing  sheet  upon  the  right-hand  side 
of  the  glass.  When  the  youthful  artist 
looks  through  the  glass  from  left  to 
right  ne  sees  the  lines  of  the  picture 
shadowed  through  on  the  drawing  paper. 
Then  all  he  has  to  do  is  to  trace  the 
lines  with  pencil  or  pen,  coloring  them 
if  desired.  The  lines  of  any  picture  of 
suitable  size  can  be  thrown  by  "Art 
Easy"  for  tracing  purposes. 

m  ' 

Regina,  Sask. — The  drug  and  station- 
ery store  at  Victoria  avenue  and  Albert 
street  is  now  being  conducted  by  Wr.  M. 
Van    Yalkenburg;. 


Selling  Points  on  Filing  Cabinets  and  Systems* 

The  Retail  Stationer  is  Not  Getting  Sufficient  Returns  on  These  Goods  Principally  Because  He 
Is  Not  Properly  Equipped  With  Necessary  Knowledge  Which  Can  Be  Obtained 
By  Studying  Catalogues  and  Trade  Papers. 


IT  seems  to  me  that  the  sale  of  filing 
cabinets  and  systems  is  a  line  out 
of  which  the  average  stationer  does 
not  realize  a  sufficient  return.  It  is  true 
that  this  line  requires  special  applica- 
tion to  successfully  sell,  but  that  is  also 
true  of  nearly  every  item  in  the  sta- 
tioner's varied  line.  It  is  knowledge  of 
the  game,  properly  applied,  that  spells 
success.  Seldom,  if  ever,  is  a  system 
sold  by  going  into  a  man's  office  and 
telling  him  that  you  are  offering  a 
cabinet  of  exceptional  construction.  The 
successful  salesman  bases  his  tactics 
first,  on  system  science,  and  secondly,  on 
the  quality  and  construction  of  his 
goods. 

Now,  then,  how  are  you  to  acquire  this 
'  knowledge1?  By  the  study  of  catalogues 
and  literature  of  the  several  manufac- 
turers, from  trade  papers,  and  special 
articles  published  regularly  on  the  sub- 
ject. You  will  find  the  subject  interest- 
ing in  the  extreme,  to  say  nothing  of 
the  commercial  development  to  be  glean- 
ed from  the  same. 

Let  us  review  briefly  the  history  of 
filing  systems.  Perhaps  the  first  real 
filing  system  worthy  of  the  name  was 
the  box  file,  and  then  the  same  type  of 
file,  but  made  in  cabinet  form,  having 
two  or  more  drawers  to  the  cabinet. 
This  file  was  known  as  the  flat  or  loose 
sheet  file,  and  soon  after  came  the  Shan- 
non system,  and  lastly,  the  vertical  sys- 
tem of  filing. 

The  loose  sheet  file  is  slowly  but 
surely  dying  a  hard  but  natural  death. 
It  is  not  in  wide  use  to-day  principally 
because  of  its  clumsiness.  The  letters  or 
papers  are  placed  loosely  between  leaves 
of  the  index  and  whenever  the  drawer 
is  tipped  at  an  angle  sidewise  or  acci- 
dentally dropped  on  the  floor,  the  entire 
contents  slide  out. 

Vertical  System  Said  to  Meet  All 
Requirements. 

The  vertical  system  of  filing  is  the  one 
which  meets  all  needs  and  requirements. 
It  is  the  most  convenient  and  accessible 
of  them  all.  After  all,  the  object  of  a 
filing  system  is  not  merely  to  provide  a 
place  for  papers,  but  to  find  them 
quickly  when  required.  Therefore,  the 
system  that  provides  for  the  easiest  me- 
thod of  filing  and  the  quickest  method 
of  finding    is   the    best   one,    and   these 


♦Address  delivered  by  L.  L.  Sohroedel, 
Philadelphia,  in  the  Selling  Points  Series,  held 
by  the  Philadelphia  Stationers'  Association. 


things  are  possible  in  the  vertical 
system. 

It  is  essential,  of  course,  that  the 
cabinet  be  a  good  one.  The  drawers 
must  operate  easily.  It  must  be  equipped 
with  proper  compressors,  etc.,  but  that 
which  is  inside  is  of  greater  importance. 
It  has  been  said  that  the  index  is  the 
heart  of  the  system,  so  in  order  to  get 
proper  results,  the  index  must  be  right. 

Let  us  consider  the  several  methods  of 
indexing,  namely,  the  alphabetical,  the 
numerical,  by  location,  and  by  subject ; 
each  has  its  advantages  and  in  the  pro- 
per place  will  give  efficient  results. 

The  most  widely  used  method  is  the 
alphabetical,  for  the  reason  that  it  is 
the  simplest  to  understand  and  easiest 
to  operate.  It  is  essential,  of  course, 
that  the  index  be  properly  sub-divided 
to  give  the  best  results.  It  is  obvious 
that  a  sub-division  for  a  file  of  1,000 
names  would  not  meet  the  requirements 
of  a  file  of  10,000  names,  so  you  see  it 
is  necessary  to  analyze  the  problem  in 
order  to  determine  the  proper  sub- 
division. When  it  is  remembered  that 
the  alphabet  can  be  sub-divided  into 
5,000  parts,  it  can  be  readily  understood 
that  it  is  possible  to  provide  a  suitable 
index  for  almost  any  requirement. 

Manner  in  Which  Sub-divisions  are 
Compiled. 

It  may  be  interesting  to  note  the  man- 
ner in  which  our  sub-divisions  were  com- 
piled. The  most  representative  list  of 
names  that  could  be  found  was  used  as 
a  basis.  This  list  was  the  Mercantile 
Register  of  Business  Firms  in  the 
United  States  and  Canada,  which  em- 
braces possibly  the  most  cosmopolitan 
collection  of  names  found  in  this  part  of 
the  world.  The  names  under  each  letter 
of  the  alphabet  were  carefully  noted, 
and  we  found  that  while  there  were  a 
certain  number  of  names  under  "A," 
there  was  a  far  greater  number  under 
"B,"  and  still  a  different  number  under 
"C,"  and  so  on.  These  figures  when 
finally  reduced  to  1,000 's  gave  us  an  ac- 
curate basis  to  work  on.  We  found 
that  there  averaged  approximately  37 
names  out  of  every  1,000  beginning  with 
"A,"  93  beginning  with  "B,"  74  begin- 
ning with  "C,"  and  straight  through 
the  alphabet  to  three  names  out  of  every 
1,000  beginning  with  "Z."  From  these 
figures,  the  sub-divisions  were  compiled. 

It  was  necessary,  of  course,  to  care- 
fully note  the  combination  of  letters 
which  go  to  make  up  proper  names,  so 
25 


that  the  sub-divisions  could  be  ac- 
curately arranged.  This  was,  of  course, 
a  big  undertaking,  but  experience  has 
shown  us  that  the  enormous  cost  and 
effort  was  well  worth  while. 

Occasionally,  we  meet  a  man  who  is 
inclined  to  take  issue  with  us  claiming 
that  our  sub-divisions  are  incorrect,  and 
we  have  found  that  the  easiest  and 
quickest  way  to  settle  the  question  is  to 
take  our  telephone  directory  and  show 
him  that  the  proportion  of  names  listed 
under  "A,"  or  "B,"  or  "H,"  or  "S" 
invariably  agrees  with  our  own  arrange- 
ment. 

Alphabet  Can  be  Sub-divided  Into  5,000 
Parts. 

As  stated,  the  alphabet  can  be  sub- 
divided into  5,000  parts.  As  a  matter  of 
fact,  our  largest  stock  index  consists  of 
6,000  parts,  of  which  there  are  about 
5,000  sub-divisions  and  1,000  common 
names,  such  as  Smith,  Brown,  Jones, 
Gray,  etc.  These  are  inserted  in  their 
proper  place  and,  with  the  5,000  sub- 
divisions, make  a  set  of  6,000  indexes  or 
guides. 

However,  we  are  not  limited  in  mak- 
ing up  indexes  to  6,000  sub-divisions.  It 
is  possible  to  increase  the  number  to  al- 
most any  limit  by  placing  sets  of  A  to 
Z  guides  back  of  those  guides  represent- 
ing common  names.  These  guides  would 
be  used  to  classify  the  Christian  names. 

There  Are  Two  Kinds  of  Folders. 
After  providing  a  suitable  index,  the 
next  step  is  the  folders  to  contain  the 
papers.  There  are  two  kinds  of  folders, 
straight  cut  and  tabbed.  Tabbed  folders 
are  preferred,  as  they  provide  a  place 
for  name,  address,  date,  etc.  Each  ac- 
tive correspondent  is  assigned  a  separate 
folder  with  the  name  of  the  individual 
or  firm  written  plainly  on  the  tab,  keep- 
ing the  letters  separate  from  all  others 
and  making  the  folder  easier  to  locate. 
For  casual  or  miscellaneous  correspon- 
dents, a  set  of  alphabetical  folders, 
printed  to  correspond  to  the  sub- 
divisions on  the  guides,  is  provided.  In 
these  alphabetical  folders  are  filed,  in 
proper  alphabetical  sequence,  the  letters 
received  from  the  casual  or  occasional 
correspondent.  If  it  is  found  that  suffi- 
cient letters  are  received  from  a  firm 
whose  letters  have  been  filed  in  a  mis- 
cellaneous folder,  it  is  a  simple  matter 
to  remove  them  and  assign  a  separate 
folder  and  put  in  its  proper  place  with 
other  active  correspondents. 

(Continued  on  page  28.) 


AS  was  stated  in  previous  lessons 
but  will  bear  repeating,  a  good 
layout  on  a  show  card  is  more 
than  half  that  goes  to  make  the  card  a 
success.  You  may  have  your  letter  for- 
mation perfect  in  every  detail,  but  if 
you  have  failed  to  space  them  properly 
on  the  card,  then  your  work  goes  for 
little.  I  have  seen  many  cards  that  were 
quickly  made  but  better  from  a  selling 
point  of  view  than  others  that  took  the 
writer  hours,  simply  because  the  person 
who  made  the  "quick"  cards  knew  that 
to  lie  a  successful  card  writer  one  must 
work  for  "effect,"  rather  than  what 
may  be  called  strict  "accuracy." 

The  prospective  customer  does  not 
stop  and  admire  a  card  because  it  is  cor- 
rect from  a  drawing;-  point  of  view.  The 
card  is  there,  first  to  attract  the  eye,  and 
'secondly  to  tell  the  observer  about  the 
goods  it  advertises,  and  to  tell  them  at 
first  glance. 

Remember  the  show  card  often  de- 
cides whether  a  customer  comes  into  the 
store  or  passes  by.  If  the  card  is  dif- 
ficult to  read-  people  are  not  going  to 
wait  to  figure  out  what  is  on  it.  They 
will  pass  by  with  the  impression  that 
that    store    is    not    up-to-date.  That 

means  lost  business. 

Good  Looking  and  Easily  Read. 

But,  on  the  other  hand,  let  them  be  at- 
tracted by  a  nicely 'worded,  well  spaced, 
and  well  lettered  card  which  can  be  read 
at  first  glance,  and  they  are  bound  to 
look  at  the  goods  if  they  are  in  the  least 
interested,  because  the  show  card  has 
told  them  something  that  has  created  a 
desire    for    further    information. 

So,  with  the  purpose  of  assisting  the 
beginner  I  have  prepared  two  plates, 
one  of  correct  spacing  and  the  other  of 
inaccurate  spacing.  A  careful  study  of 
these  will  do  you  a  world  of  good  be- 
fore you  fall  into  the  rut  of  spacing 
"any  old  way." 


LESSON  NO.  6. 

Three  Styles  of  Layout. 

Stick  to  straight  line  spacing  for  a 
long  time  yet.  It  is  the  easiest  to  make 
and  much  the  easiest  to  read.  In  figure 
2  I  have  shown  three  distinct  styles  of 
layouts.  The  first  shows  an  upright 
card  spaced  from  the  centre.  "A" 
shows  how  the  card  should  appear  after 
all  necessary  guide  lines  are  drawn. 
"B"  shows  the  next  step.  Here  the  let- 
ters are  roughly  spaced  out  so  as  to 
serve  as  a  guide  for  the  brush  work. 
"C"  shows  the  finished  work  with  all 
pencil  marks  removed. 

The  next  card '  shows  a  different  style 
of  layout.  The  lettering  is  started  from 
straight  lines  down  the  left  side  of  the 
card.  This  is  the  easier  and  quicker  of 
the  two  layouts  and  is  most  popular 
in   card  shops. 

The  next  style  is  balanced  up  from 
the  centre  the  same  as  the  first  but  is 
written  on  the  card  landscape  style. 
This  gives  a  chance  to  put  more  than 
one  word  on  each  line. 

A  study  of  Fig.  3,  shows  a  few  of  the 
many  errors  in  layouts  which  have  come 
under  my  notice.  I  think  the  worst  of 
all  is  the  one  with  the  lettering  too  large 
for  the  card.  This  seems  to  be  the  most 
glaring  one  among  beginners.  They 
get  the  idea  that  it  is  necessary  to  cover 
as  much  of  the  white  space  as  possible 


and  lose  sight  of  the  fact  that  it  is  the 
white  card  behind  the  black  that  makes 
the  lettering  stand  out. 

Chart  6. 

This  chart  along  with  the  last  two 
charts,  known  as  charts  4  and  5,  com- 
plete the  brush  stroke  block  lettering. 
All  the  strokes  in  these  letter  formations 
are  made  with  one  stroke  of  the  brush. 

The  l*A"  is  composed  of  five  main 
strokes.  Make  each  stroke  in  the  order 
as  numbered  and  you  will  get  along  bet- 
ter than  if  you  went  at  it  haphazard. 
Practise  well  every  stroke  before  at- 
tempting the  full  formation  of  the  let- 
ter. "B"  shows  a  letter  made  up  of 
three  main  strokes;  4  and  5  are  the  fin- 
ishing strokes  of  the  ends  of  stroke  one. 

"C"  is  composed  of  two  main  strokes 
and  one  finishing  stroke.  The  end  of 
stroke  two  does  not  need  a  finishing 
stroke  if  the  brush  is  lifted  so  as  to 
make  a  straight  edge. 

"D"  has  three  main  strokes.  Stroke 
3  is  illustrated  and  needs  considerable 
practice.  The  "E"  has  a  formation 
similar  to  that  of  the  "C."  Stroke  3 
should  be  parallel  with  the  quick  lines 
but  nearer  the  top  than  the  bottom. 

Stroke  1  of  "F"  should  not  be  made 
as  high  as  that  of  the  "B"  and  "D." 


hhhhhhhhhhhhhh 

cxccxcccccccccccccccc 

ooooooooooooo 


Fig.  I. 


26 


BOOKSELLER      AND      STATIONER 


(accidie 


sfemrfiiitf* 


2".     4-v 


mm  mi  n 


5  6 


ii  i  y  \\\  v///  w  \w\  XMy 


Lower  (2ase'  Bloek 
Shari  6 


:j;dv^ 


The  curve  of  stroke  2  brings  it   up   to 
the  top   guide   line. 

"G"  is  the  all-curve  letter.  Almost 
every  card  writer  has  a  different  forma- 
tion for  this  letter.  This  is  the  one 
mostly  used.  This  letter  should  be 
tention  to  stroke  4  as  shown  in  the  pre- 
ceding exercise. 

Note  that  the  top  of  stroke  3  of  the 
"H"  does  not  come  up  to  the  guide 
line  but  meets  stroke  two,  whose  curved 
top  just  touches  the  line.  The  dots  over 
the  "I"  and  "J"  are  made  with  two 
strokes  with  the  side  of  the  brush. 

Much  practice  is  needed  in  order  to 
get  the  right"  angles  on  stroke  2  and  3 
of  the  letter  "K." 

Don't  neglect  to  practice  the  "L,"  it 
will  assist  you  in  the  formation  of  other 
letters. 


The   "M' 
formation. 


and   "N"    are   of   similar 


The  curved  lines  require  a  lot  of  at- 
tention. The  "0"  is  the  only  two- 
stroke  letter  in  the  alphabet.  You  can- 
not practise  this  too  much.  Note  the 
strokes  used  in  this  letter  are  the  same 
as  those  in  "P"  and  "Q.v 

Stroke  2  of  the  "R"  after  a  lot  of 
practise  can  be  marie  without  using  a 
finishing  stroke. 

The. exercise  preceding  the  "S"  is 
very  beneficial  in  its  formation. 

Note  that  the  stroke  exercise  preced- 
ing the  "T"  does  not  come  to  the  lower 


siuide  lines.     This  is  to  allow  the  curved 
tail  to  rest  on  the  guide  line. 

The  "U"  is  similar  to  that  of  the 
"N"  only  reversed. 

Practise  many  times  the  slant  lines  of 
the  "V"  and  "W."  See  that  where 
the  strokes  join,  the  angles  are  all  the 
same. 

Cross  strokes  1  and  2  of  "X"  are  as 
near  midway  between  the  guide  lines  as 
possible. 

The  "Z"  while  it  is  constituted  of 
straight    lines    is    not    always    easy    to 


•K r 

1 — I j. 

I  1 \ 

I ► 


>£\c\ 


lMV)Wll>? 


lUObi)^ 


make.     Make  the  upper  and  lower  lines 
first,   then   the   diagonal. 

Wherever  possible,  you  will  note,  I 
have  marked,  by  small  cross  bars,  where 
the  strokes  join.  This  does  not  mean 
that  you  must  lift  the  brush  abruptly 
at  these  points,  but  they  are  the  best 
placete  to  overlap  them.  Take  much 
care  to  keep  the  joins  from  show- 
ing-. Draw  the  brush  in  the  way  indi- 
cated by  the  arrows. 

Use  the  same  method  for  practice 
work   as   explained   in   previous   lessons. 


Special 

Showing 

of 

Canadian 

Made 

Goods 


>jx-:cia 


;>howine' 


Gin  mian 


Special 
Showing 

or 

Canadian 

Made 

Goods 


Social  [Showing 


Canaan 


QpchlXs": 


Special  Showing 

of* 

Canadian  Made 
Goods 


27 


Qorreet  Method  for  Spac/nq 

FlG.Z. 


BOOKSELLER      AND      STATIONER 


Special 

Showing  I 

^Canadian 
Made 
Goods 


Special  Showing 

or 

Canadian 
Made  Goods 


bxamp/es 
of^  Poor 
Spacing 

Fig.  3. 


Practise     each     letter    and     exercise  as 
shown  in  Fig.  1. 

The  accompanying  cards  illustrate  the 
use  of  brush  stroke  block  lettering,  taken 
up  in  this  and  the  last  two  lessons. 


Good  Crops  Assured 

Vastly  Increased  Acreage  and  Favor- 
able  Conditions   Indicate   Record- 
Breaking  Crops  and  Consequent 
Prosperity — Trade  Will  be 
Good. 

THE  5c  and  10c  Store  Magazine 
sees  in  the  taking  of  150,000 
young  stalwart  men  from  the 
.sparse  population  of  Canada  an  indica- 
tion that  this  cannot  fail  to  act 
adversely  upon  agricultural  yields  in 
Canada,  and  that  this  will  give  the 
United  States  command  of  the  situation 
as  to  farm  products  for  at  least  three 
years  to  come.  "With  prosperity  in 
our  farming  districts,  our  home  markets 
are  secure  for  great  trade,  and  with  the 
firm  hold  this  country  is  getting  on  for- 
eign trade,  every  line  of  business  should 
be  for  years  active  and  profitable." 

The  writer  of  the  foregoing  may  be 
correct,  and  likely  is,  in  his  forecast  of 
good  business,  but  regarding  Canada's 
prospective  crops  for  this  year,  it  is 
most  apparent  that  his  statement  was 
made  without  regard  to  actual  condi- 
tions, because  had  he  investigated  he 
would  have  found  that  the  acreage  un- 
der cultivation  is  far  ahead  of  any  pre- 
vious year,  and  there  is  no  serious  con- 
cern as  to  the  ability  to  harvest  these 
crops. 

There  have  been  untoward  circum- 
stances such  as  frosts  in  certain  locali- 
ties, but  on  the  whole  the  prospects  are 
most  satisfactory  for  crops  that  will  ma- 
terially enhance  Canada's  wealth.     Con- 


sequently, the  Dominion  will  share  fully 
in  the  prosperity  forecast  for  the  agri- 
cultural interests  of  the  United  States. 

With  these  interests  prospering,  the 
general  well-being  of  Canada  will  be  ma- 
terially enhanced,  and  this  means  better 
trading  for  the  retailers.  Let  book  and 
stationery  merchants  prepare  for  good 
business  in  the  fall  and  holiday  season, 
and  to  reap  the  best  possible  results  in 
the  5c  to  25c  departments. 


THE    GROWTH    OF    THE    TYPE- 
WRITER. 

From  the  original  Remington  machine 
exhibited  at  the  Centennial  in  1876  the 
American  typewriter  industry  has  ex- 
panded to  a  point  where  there  is  more 
than  $9,500,000  of  invested  capital,  says 
the  American  Machinist. 

It  is  estimated  that  10,000  men  are  now 
employed  in  the  type  writer  industry, 
and  that  the  production  in  1914  was 
$40,000,000. 

Nine  illustrations  are  used  in  this  ar- 
ticle. The  first  being  of  the  original 
Remington  model  and  the  other  eight  of 
the  Noiseless,  Smith  Premier,  Under- 
wood, Remington,  Royal,  Hammond,  El- 
liott-Fisher (Book  Machine)  and  Corona. 

While  these  illustrations  by  no  means 
exhaust  the  varieties  of  typewriters 
which  have  appeared  since  1876,  they 
show  those  which  are  perhaps  best 
known  in  our  home  markets." 


FILING   CABINETS   AND    SYSTEMS. 

(Continued  from  page  25.) 

The  Different  Systems  of  Filing. 

The    numerical,    system     of    filing    is 

rapidly  losing  the  popularity  it  enjoyed 

some  years  ago.     Experience  has  taught 

us  that  direct  systems  are  more  efficient 

than  those  where  it  is  necessary  to  refer 

28 


to  an  index  or  key  to  locate  a  paper  in 
the  file.  The  maintaining  of  a  card  in- 
dex or  other  index  is  a  labor  which  can 
readily  be  dispensed  with,  and  when  it 
is  remembered  that  a  vast  number  of 
letters  received  daily  in  the  average 
office  are  from  casual  or  miscellaneous 
correspondents,  the  files  fill  up  with 
folders  containing  oftentimes  but  a 
single  letter  and  the  index  and  files  be- 
come clogged,  resulting  in  a  loss  of  time 
in  both  filing  and  finding  the  letters. 

Indexing  by  location — geographically 
— in  some  lines  of  business  has  distinct 
advantages.  The  alphabetical  method 
of  indexing  is  used  in  conjunction  with 
it.  It  is  possible  to  start  in  a  very 
small  way  with  a  set  of  State  guides  and 
as  the  correspondence  begins  to  mul- 
tiply, index  guides  for  the  names  of 
towns  can  be  inserted  for  the  States 
where  correspondence  is  heaviest,  and 
later  on,  alphabetical  guides  can  be 
placed  back  of  the  town  guides  as  the 
requirements  demand.  In  this  way,  the 
indexing  method  can  keep  pace  with  the 
growth  of  the  filing  system.  It  is  never 
necessary  to  discontinue  any  portion  of 
the  index.  If  letters  are  received  from 
Birmingham,  Ala.,  they  are  placed  in  a 
folder  labeled  accordingly,  and  filed  back 
of  the  Birmingham  guide.  If  there  are 
several  correspondents  in  the  same  city, 
a  separate  folder  is  provided  for  each. 
The  index  may  be  expanded  indefinitely, 
as  alphabetical  guides  can  be  inserted  at 
any  time  back  of  the  State  guides  to 
facilitate  the  locating  of  the  city  or  town 
guide,  and  also  back  of  the  city  guides 
to  more  readily  locate  a  folder. 

Subject  filing  is  generally  used  by  very 
large  corporations,  city,  State  or  na- 
tional government  offices  and  other  like 
offices.  A  separate  card  index,  in  which 
the  cards  are  filed  alphabetically,  is  re- 
quired. Each  subject  is  assigned  a  num- 
ber and  all  papers  relating^to  that  sub- 
ject are  numbered  accordingly  and  filed 
in  folders  behind  numerical  guides.  Sub- 
ject filing  is  perhaps  the  most  complex 
and  intricate  of  all  methods,  and  is 
never  to  be  recommended  unless  the 
other  methods  will  not  meet  the  require- 
ments. There  is  likely  to  be  confusion 
in  the  subjects  assigned  and,  therefore, 
the  papers  must  be  cross  indexed.  For 
example,  in  a  railroad  office,  the  subject, 
"accidents,"  is  sometimes  referred  to 
as  "collisions,"  "wrecks,"  etc.,  and 
unless  each  were  cross  indexed,  one 
might  have  trouble  in  locating  a  filed 
paper. 

In  conclusion,  I  want  to  say  that,  of 
course,  we  have  only  touched — and 
briefly  at  that — on  one  side  of  the  filing 
proposition.  Its  many  allied  branches 
are  too  numerous  and  complex  for  us  to 
discuss  in  our  talk  to-night,  but  if  you 
offered,  you  will  readily  acquire  the 
knowledge  to  solve  the  average  problem. 


REPORTS  OF  BEST  SELLERS. 

From  Different  Canadian  Cities. 
Montreal. 

1.  A  Far  Country  Churchill 

2.  Jaffery     Locke 

3.  Bealby    Wells 

4.  The  Double  Traitor    ....    Oppenheim 

5.  With    the  Allies    Davis 

6.  Secrets  of  the  Hohenzollerns.  .Graves 

Toronto. 

1.  A   Far  Country    Churchill. 

2.  Pollyanna  Grows  Up Porter. 

3.  Angela's   Business    Harrison. 

4.  Jaffery    Locke. 

5.  The  Man  of  Iron    Dehan. 

6.  The   Turmoil    Tarkington. 

Hamilton. 

1.  A  Far  Country Churchill 

2.  Jaffery    Locke 

3.  The  Turmoil   Tarkington 

4.  Ruggles  of  Red  Gap Wilson 

5.  Seas  of  God   

6.  Ragged  Messenger   Maxwell 

St.  Thomas. 

1.  A  Far  Country Churchill 

2.  Pollyanna  Grows  Up Porter 

3.  Bealby    Wells 

4.  The    Turmoil    Tarkington 

5.  Empty  Pockets   Hughes 

6.  Mr.  Grex   Oppenheim 

Guelph. 

1 .  Jaffery    Locke 

2.  Ruggles  of  Red  Gap Wilson 

3.  Angela's  Business   Harrison 

4.  A  Far  Country    M...    Churchill 

5.  House  of  Misty  Star   Little 

6.  Wall  of  Partition Barclay 

Victoria. 

1.  Jaffery    Locke 

2.  Keeper  of  the  Door    Dell 

3.  Man  of  Iron    Dehan 

4.  God's  'Country  and  the  Woman    .... 

Curwood 

5.  Who  Goes  There?    Chambers 

6.  Turmoil Tarkington 

Calgary. 

1.  A  Far  Country Churchill 

2.  The  Man  of  Iron    Dehan 

3.  The  Enemy    Chester 

4.  Pollyanna   Grows  Up    Porter 


ADDITIONAL  PARTICULARS 
ABOUT  ANY  BOOK  MENTIONED 
IN  THESE  COLUMNS  UPON  RE- 
QUEST TO  BOOKSELLER  AND 
STATIONER'S  SERVICE  DE- 
PARTMENT. 


5.  Ruggles  of  Red  Gap Wilson 

6.  Seven  Darlings   Morris 

Edmonton. 

1.  A  Far  Country Churchill 

2.  Jaffery    Locke 

3.  The  Turmoil    Tarkington 

4.  Angela's  Business Harrison 

5.  Empty  Pockets    Hughes' 

(i.  Ruggles  of  Red  Gap Wilson 

Brandon. 

1.  Who    Goes   There?    Chambers 

2.  Double  Traitor   Oppenheim 

3.  A  Far  Country    Churchill 


1. 

3. 
4. 
5. 
6. 

HI 

1. 
2 

z. 

4. 
5. 

6. 

CANADIAN    SUMMARY. 

Fiction. 

A       Far       Country.        Winston 
Churchill   

100 
45 
43 
42 

29 

28 

ES. 
lill. 

.Taffary.     W.  J.   Locke   

The   Turmoil.      Tarkington 

The  Man   of  Iron.     Dehan 

Pollyanna  Grows  Up.     Porter.. 
The  Keeper  of  the  Door.    Dell. 

2ST  SELLERS  IN   UNITED   STAT 

A  Far  Country.    Winston   Churcl 
Jaffery.     W.  J.   Locke. 
Pollyanna   Grows   Up.     Porter. 
The  Double  Traitor.     Oppenheim 
Pollyanna.     Porter. 
Thankful's   Inheritance.     Lincoln. 

4.  The  Enemy Chester 

5.  The  Man  of  Iron Dehan 

6.  Bealby Wells 

Moncton. 

1.  A  Far  Country Churchill 

2.  Keeper  of  the  Door   Dell 

3.  Pollyanna  Grows  Up  Porter 

4.  Angela's  Business  Harrison 

5.  Man  of  Iron   Dehan 

6.  Jaffery   Locke 

Fredericton. 

1.  A  Far  Country Churchill 

2.  The  Turmoil   Tarkington 

3.  The  Keeper  of  the  Door   Dell 

4.  Contrary  Mary   Bailey 

5.  The  Man  of  Iron   Dehan 

G.  God's  Country  and  the  Woman    .... 

Curwood 
29 


The    Best    Selling 
Book  of   the    Month 

"A     Far     Country,"     by     Winston 
Churchill,  is  Another  Big  Novel 
Dealing   With   Contempor- 
ary American  Life. 

THE  strong  hold  Winston  Churchill, 
the  novelist,  has  on  the  Canadian 
reading  public  is  again   evidenced 
by  the  presence,  with  a  good  lead,  of  "A 
Far   Country,"   published  June  2nd,  at 
the  head  of  the  list  of  novels  in  strong- 
est demand  in  this  country  for  the  month 
of  June  as  based  on  reports  from  repre- 
sentative booksellers  throughout  the  Do- 
minion.   It  will  be  recalled  that  his  pre- 
vious  book,   "The  Inside   of  the  Cup," 
was  the  best  selling  novel  in  Canada  for 
the  greater  part  of  a  year,  an  unprece- 
dented record,  in  recent  years    at  least. 
Like  "The  Inside  of  the  Cup,"  "A  Far 
Country"  is  a  serious  book  with  an  im- 
portant  message  deserving  of  the   close 
attention    of    those    who    are    concerned 
about    the    great    problems    of    the    day. 
This  book,  however,  despite  the  Biblical 
source  of  its  title,  is  not  a  religious  novel 
like   "The   Inside   of   the   Cup,"   but   is 
concerned  with  the  secular  questions  of 
political  ethics  in  the  national  life  of  the 
United  States,  these  ethics  being  not  suf- 
ficiently unlike  those  of  our  own  country,  . 
particularly  in  view  of  the  present  poli- 
tical   mess    in    Manitoba,    to    make    Mr. 
Churchill's  appeal  less  strong  here  than 
across  the  border. 

From  this  it  will  be  gathered  that  this 
book  is  far  from  being  a  mere  romance. 
As  a  matter  of  fact,  the  criticism  is  usu- 
ally offered  in  regard  to  each  of  Mr. 
Churchill's  books,  that  their  weakest 
features  are  his  love  scenes.  But  the  mas- 
ter craftmanship  of  "A  Far  Country," 
as  with  his  other  novels,  considered  as  a 
whole,  is  such  as  to  make  the  love  ele- 
ment merely  incident  to  the  working  out 
of  the  tale  and  consequently  of  minor 
importance. 

"A  Far  Country"  is  autobiographical 
in  form,  the  hero  being  Hugh  Paret,  who 
begins  his  story  in  these  words : 

"I  was  a  corporation  lawyer,  but  by 
no  means  a  typical  one,  the  choice  of  my 
profession  being  merely  incidental,  and 
due.  as  will  be  seen,  to  the  accident  of 
environment.  The  book  I  am  about  to 
write  might  aptly  be  called  "The  Auto- 
biography  of   a   Romanticist."     In    that 


BOOKSELLER     AND     STATIONER 


sense,  if  in  no  other,  I  have  been  a  typ- 
ical American,  regarding'  my  country  as 
a  happy  'hunting  ground  of  enlightened 
self-interest,  as  a  function  of  my  desires. 
Whether  or  not  I  have  completely  got  rid 
of  this  romantic  virus  I  must  leave  to 
those,  the  aim  of  whose  existence  is  to 
eradicate  it  from  our  literature  and  our 
life.    A  somewhat  Augean  task! 

"I  have  been  impelled,  therefore,'  to 
make  an  attempt  at  setting  forth,  with 
what  frankness  and  sincerity  I  may,  with 
those  powers  of  selection  of  Which  I  am 
capable,  the  life  I  have  lived  in  this 
modern  America,  the  passions  I  have 
known,  the  evils  I  have  done.  I  endeavor 
to  write  a  biography  of  the  inner  life; 
but  in  order  to  do  this  I  shall  have  to 
relate  those  casual  experiences  of  the 
outer  existence  that  take  place  in  the 
world  of  space  and  time,  in  the  four 
walls  of  the  home,  in  school  and  univer- 
sity, in  the  noisy  streets,  in  the  realm 
of  business  and  politics.  I  shall  try  to 
set  down,  impartially,  the  motives  that 
bave  impelled  my  actions,  to  reveal  to 
some  degree  the  amazing  mixture  of  good 
and  evil  Which  have  made  me  what  I  am 
to-day:  to  avoid  tricks  of  memory  and 
resist  the  inherent  desire  to  present  (my- 
self other  and  better  than  T  am.  Your 
American  romanticist  is  a  sentimental, 
spoiled  child  who  believes  in  miracles, 
whose  needs  are  mostly  baubles,  whose 
desires  are  dreams.  Expediency  is  his 
motto.  Innocent  of  a  knowledge  of  the 
principles  of  the  universe,  he  lives  in  a 
state  of  ceaseless  activity,  admitting  no 
limitations,  impatient  of  all  restrictions. 
What  he  wants  he  wants,  very  badly  in- 
deed. This  wanting-  things  was  the  cor- 
ner-stone of  my  character,  and  I  believe 
that  the  science  of  the- future  will  bear 
me  out  when  I  say  that  it  might  have 
been  differently  built  upon.  Certain  it  is 
that  t!he  system  of  education  in  vogue  in 
the  70's  and  80 's  never  contemplated  the 
search  for  natural  corner-stories. 

"At  all  events,  when  I  look  back  up- 
on "the  boy  I  was.  I  see  the  beginnings  of 
a  reaH  person  who  fades  little  by  little  as 
manhood  arrives  and  advances,  until  sud^- 
denly  I  am  aware  that  a  stranger  has 
taken  his  place." 

'These  introductory  remarks  ably  pre- 
pare the  reader  for  what  to  expect  in  "A 
Far  Country"  and  its  tone  is  sufficiently 
serious  to  prevent  those  readers  whose 
desires  do  not  rise  above  sentimental 
froth,  from  proceeding  any  further, 
which  makes  it  all  the  more  satisfactory 
to  contemplate  that  this  book  is  far  and 
away  the  best  selling  novel  of  the  day,  a 
compliment  to  the  sound  appreciation  of 
the  Canadian  reading  public. 

As  has  been  said  before,  Winston 
Churchill's  books  taken  together,  form  a 
complete  survey  of  American  life  and 
American  problems — "Mr.  Crews 's  Ca- 
reer" typifying  American  business;  "A 


Modern  Chronicle,"  American  society 
and  manners;  "The  Inside  of  the  Cuip," 
American  religion,  his  other  books  re- 
flecting still  other  phases  of  American 
existence.  "A  Far  Country"  is,  as 
nationally  characteristic  and  as  vital  as 
its  predecessors. 

The  quotation  "and  took  his  jour- 
ney into  a  far  country  and  there  he 
wasted  his  substance  in  riotous  living," 
from  which  the  book's  title  is  derived  in- 
dicates the  motif  of  the  story  and  its 
scope  and  tensity,  as  applied  to  contem- 
porary American  life.  The  politicians, 
members  of  the  legal  profession  and 
other  associates  of  the  principal  char- 
acter, are  most  realistically  delineated 
and  of  the  women  of  the  story,  Maude 
Paret  stands  out  as  being  probably  the 
best  feminine  creation  of  this  author. 

For  fear  that  what  has  been  said  here, 
may  engender  a  notion  that  "A  Far 
Country"  is  a  tome  of  seriousness  to  the 
exclusion  of  all  else,  let  it  be  said  that 
it  makes  a  wide  appeal  to  the  heart  inter- 
est and  to  the  artistic  sense  as  well  and 
especially  in  the  earlier  chapters,  as  for 
instance  the  shipbuilding  incident  of 
Hugh  Paret 's  boyhood.  Although  his 
home  was  far  from  water,  little  Hugh 
conceived  a  desire  to  own  a  boat  and  in 
dicative  of  bis  determination  to  get  what 
he  wanted,  a  characteristic  that  mani- 
fested itself  all  through  >his  career,  when 
his  father  refused  to  buy  him  one  he 
decided  to  make  one,  an  undertaking  in 
which  he  was  joined  by  an  interesting 
company  of  boys.  This  work  was  carried 
on  in  great  secrecy  in  the  wood-shed 
where  the  work  went  forward  with  un- 
abated enthusiasm  in  spite  of  tempera- 
ture below  freezing.  The  ship-building 
venture  was  a  close  corporation  and  the 
mystery  that  surrounded  it  threw  a 
glamor  upon  Hugh  and  his  associates  for 
the  envious  boys  not  within  the  fold, 
while  Ralph  Hambleton,  who  could  have 
joined  the  builders,  preferred  to  scoff, 
saying:  "She  won't  float  five  minutes, 
if  you  ever  get  her  to  the  water." 

"The  cold  woodshed  became  a  chantry 
on  the  New  England  coast,  the  alley,  the 
wintry  sea  soon  to  embrace  our  ship,  the 
saw-horses — which  stood  between  the 
coal-bin  on  one  side  and  the  unused 
stalls  filled  with  rubbish  and  kindling 
on  the  other — the  ways;  the  yard  be- 
hind the  lattice  fence  became  the  back- 
water, the  flapping  clothes,  the  sails  of 
ships  that  took  refuge  there — on  Mon- 
days and  Tuesdays.  Even  my  father  was 
symbolized  as  a  watchful  government 
which  had,  up  to  the  present,  no  inkling 
of  our  semi-piratical  intentions!  The 
cook  and  the  house-maid  were  friendly 
confederates." 

Finally  the  boat  ,was  ready  for  launch- 
ing and   then   arrangements  were  made 
with   a  darky  expressman,  Thomas  Jef- 
ferson Taliaferro    (pronounced  Tolliver) 
30 


to  transport  the  ten-foot  boat  to  "tide- 
water" on  Logan's  pond  two  miles  dis- 
tant, The  "Petrel,"  by  heroic  efforts, 
was  got  into  the  wagon,  the  seat  of 
which  had  been  removed,  and  there,  in 
the  bow,  Thomas  Jefferson  perched  him- 
self precariously  and  the  journey  start- 
ed. 

"Folks '11  'low  I'se  plum  crazy,  drivin' 
dis  yere  boat,"  he  remarked,  observing 
with  concern  that  some  four  feet  of  the 
stern  projected  over  the  tail-board.  "Ef 
she  topples,  I'll  get  to  heaven  quicker 'n 
a  bullet." 

The  maiden  and  only  voyage  of  the 
"Petrel"  was  a  perilous  adventure.  A 
stiff  wind  sent  her  out  on  the  water 
stern  first. 

"The  voice  of  Grits  started  us.  "0 
Gawd,"  he  was  saying,  "we're  a-going 
to  sink  and  I  carn't  swim.  The  blarsted 
tar's  giving   away  here." 

"Is   she  leaking?"  I  cried. 

"She's  a-filling  up  like  a  barth-tub." 

The  boat  finally  came  to  an  inglorious 
end,  going  down  with  all  hands  in  little 
more  than  half  a  fathom  of  water.  For- 
tunately she  had  been  blown  clear 
across  the  pond  and  the  ship-wrecked 
sailors  found  footing  on  the  muddy  bot- 
tom  and  all   were  saved! 

Throughout  the  book  the  reader's 
close  interest  in  Hugh  Paret  is  maintain- 
ed but  there  is  a  lack  of  sympathy  with 
him  until  the  light  at  last  dawns  for 
him  through  the  influence  of  Krebs,  the 
once  despised  Harvard  "plug,"  who 
throughout  his  life  retained  his  right 
perspective  of  life  in  a  world  gone 
money  and  power  mad.  Krebs  worked 
to  save  his  age,  but  at  last  he  said:  "I've 
come  to  see  how  little  can  be  done  for 
the  great  majority  who  have  reached  our 
age.  It's  hard — but  it's  true.  Supersti- 
tion, sentiment,  the  habit  of  wrong  think- 
ing or  of  not  thinking  at  all,  have  struck 
too  deep,  the  habit  of  unreasoning  ac- 
ceptance of  authority  is  too  paralyzing. 
.  .  .  The  hope  lies  in  those  who  are 
coming  after  us.'  We  really  didn't  have 
much    chance." 

Hugh  Paret  fought  that  protest 
"against  things  as  they  are"  until  fin- 
ally he  awoke  to  the  emptiness  of  his 
own  "success,"  when  his  redemption 
began. 

m 

AS  TO  WAR  MUNITIONS. 

Canada  is  not  a  manufacturing,  but  an 
agricultural  nation,  and  our  first  duty  is 
undoubtedly  the  harvesting  and  market- 
ing of  our  crops.  But  if  the  Minister  of 
Finance  can  see  that  in  addition  we  can 
do  more  manufacturing  of  war  munitions 
than  we  have  done,  it  is  his  duty  to  see 
to  it  that  no  sacrifice  ou  the  part  of 
bankers  or  depositors,  even,  is  too  great 
to  attain  that  end. — Financial  Post. 


Books  as  Merchandise  and  Something  More 

Books  Are  the  Boys'  Favorite  Recreation — Book  "Stimulants"  as  Bad  as  Alcoholic  Stimulants 

— Easy  to  Win  Boys  to  Better  Reading. 


"Give  him,  on  the  other  hand,  a  story 
book  about  a  man  that's  genuine  and 
strong-  and  grave.  Let  it  be  a  book  vivid 
with  events,  rich  in  incident,  sound  in 
principle.  If  the  hero  is  too  utterly  ut- 
ter in  his  virtue,  your  boys  won't  care 
much  for  your  gift.  But  if  he  is  just 
as  boys  ought  to  be,  without  any  agony 
about  it,  your  boy  will  be  charmed,  and 
in  his  imitative,  imperfect  way,  will 
make  that  history  repeat  itself." 

It  Is  Easy  to  Win  Boys  to  Better 
Reading. 

It  may  be  said  emphatically  that  if 
supervision  be  given,  it  is  comparatively 
easy  to  win  boys  from  any  form  of  these 
sensational  books.  I  discovered  a  strik- 
ing instance  of  this  as  told  by  a  book- 
seller in  South  Carolina.  I  found  in 
his  stoi-e  a  table  of  nickel  novels.  He 
said  that  the  sale  of  these  books  had  in 
the  last  few  months  fallen  off  95  per 
cent.  He  also  told  me,  with  considerable 
pleasure,  the  cause.  The  sale  of  the 
modern  penny-dreadful  had  been  made 
among-  the  mill  boys  of  his  town,  but  re- 
cently the  mill  owner  had  employed  a  Y. 
M.  C.  A.  secretary  to  work  among  his 
boy  employees.  This  welfare  worker 
recognizing  the  worth  of  boys'  reading, 
has  promoted  a  system  of  traveling  libra- 
ries through  the  several  mills,  with  the 
result  that  the  nickel  novel  has  become 
a  thing  of  the  past.  And  it  is  always 
so.  A  multitude  of  similar  successful 
experiences  might  be  cited. 

The  chief  reason  why  so  many  of  these 
trashy  books  are  circulated  through  the 
retail  book  trade  is  because  they  are  so 
cheap.  The  weakness  is  not  with  the 
boy's  taste,  but  with  the  parents'  pocket- 
book;  the  fault  lies  not  so  much  behind 
the  counter  as  in  front  of  it.  I  am  con- 
fident that  the  average  bookseller  is  not 
disposed  to  promote  the  sale  of  pernic- 
ious or  wicked  books.  In  a  number  of 
instances,  booksellers  have  told  me  that 
they  would  remove  from  their  stock  any 
book  that  I  thought  objectionable.  Not 
long  ago  the  manager  of  the  book  section 
of  a  department  store  read  an  article 
condemning  cheap  and  poor  children's 
books.  He  realized  that  it  was  exactly 
the  kind  of  books  he  was  selling  mostly. 
Through  a  friend  he  sent  some  of  these 
books  to  the  local  children's  librarian, 
whose  report,  of  course,  confirmed  his 
fear  that  they  were  not  wholesome.  Since 
then  he  has  not  pushed  so  hard  the  sales 
of  such  books,  and  has  paid  more  atten- 
tion to  the  better  books  for  children. 


What  Can  the  Bookseller  Do? 

And  now,  gentlemen,  because  I  believe 
there  are  so  many  booksellers  equally  re- 
sponsive, I  come  to  ask  the  question, 
What  can  be  done,  What  can  you  do, 
What  are  we  going  to  do  about  the 
nickel  novel  in  the  form  of  the  cheap, 
bound  book?  Miss  Hunt,  superintendent 
of  the  children's  department  of  the 
Brooklyn  Public  Library,  has  said:  "A 
vigorous  child  is  immune  from  disease 
germs  which  attack  a  delicate  one,  so  un- 
questionably have  thousands  of  mental 
and  moral  weaklings  been  retarded 
from  their  best  development  by  books 
that  left  no  mark  on  healthy  children. 
In  spite  of  the  probability  that  there  are 
to-day  alive  many  able-bodied  men  who 
cut  their  first  teeth  on  pickles  and  pork 
chops,  we  do  not  question  society's  duty 
to  disseminate  proper  ideas  on  the  care 
and  feeding  of  children." 

And  society  is  pretty  keen  as  to  the 
"proper  ideas"  concerning  the  care  and 
training  of  children.  Ours  is  a  day,  as 
Miss  Hunt  says,  "When  parents  are 
frantically  protecting  their  children 
from  the  deadly  house  fly,  the  mosquito, 
the  common  drinking-cup  and  towel; 
when  milk  must  be  sterilized  and  water 
boiled  and  adenoids  removed;  when  the 
young  father  solemnly  bows  to  the  dic- 
tum that  he  mustn't  rock  or  trot  his  own 
baby."  Is  it  not,  then,  more  than  likely 
true  that  when  these  same  parents  learn 
that  the  cheap,  bound  book  is  the  nickel 
thriller  in  disguise  they  will  be  equally 
eager  to  safeguard  their  children?  For, 
gTanting  that  they  buy  these  books  now 
because  they  are  so  cheap,  are  they  as 
likely  to  buy  them  when  they  know  the 
truth? 

Giving  the  Public  What  It  Demands. 

A  friend  in  the  silk  business  once  told 
me  some  of  the  secrets  of  the  trade.  He 
said  there  was  a  constant  demand  on  the 
part  of  women  for  a  silk  cheap  in  price 
that  would  be  as  fine  in  texture  as  the 
the  manufacturers  take  a  strand  of  silk, 
more  expensive  qualities.  So,  said  he, 
split  it  in  two,  dip  the  pieces  in  a  solu- 
tion of  copper  or  tin,  and  presto!  nice, 
hefty-feeling,  fine-looking  silk  at  50  cents 
a  yard.  A  little  later,  milady  is  sur- 
prised when  the  silk  of  her  waist  split 
when  only  slightly  worn  or  strained.  If 
one  were  able  to  impart  this  information 
to  women  generally,  would  it  stop  their 
buying  cheap  silk?  I  wonder!  Women 
dearly  love  a  bargain,  and  doubtless  will 
to  the  end  of  time.  But  I  wonder,  too, 
31 


if  they  will  think  a  book  a  bargain  when 
the  know  that  it  is  the  same  old  nickel 
thriller  despised  and  rejected  by  all  par- 
ents who  have  high  aspirations  and  great 
ambitions  for  their  children. 

Now,  in  order  that  parents  may  know, 
the  Boy  Scouts  of  America  proposes  to 
devote  its  best  efforts  and  energies.  For 
the  past  few  months  we  have  been  ex- 
perimenting in  many  directions  to  dis- 
cover whether  or  no  the  leadership  of 
press  and  pulpit,  monthly  magazine  and 
weekly  periodical,  school  and  library, 
women's  clubs,  educational  associations, 
and  other  welfare  workers — whether  or 
no  such  leadership  would  be  responsive 
to  an  appeal  to  protect  the  youth  of  our 
country  against  the  peril  of  the  old 
nickel  novel  in  the  form  of  the  modern, 
cheap  bound  book.  So  general  and 
hearty  has  been  the  response  that  we  are 
now  developing  plans  by  which  the  whole 
country  may  be  told  the  facts.  It  is  too 
early  to  tell  in  detail  just  what  these 
plans  are,  except  to  say  that  their  in- 
fluence will  be  felt  at  the  time  when  they 
will  connt  most,  namely,  at  the  holiday 
book  trade  season. 

A    Proposed    "Juvenile    Book    Week." 

One  part  of  the  plan  is  to  propose  to 
the  retail  book  trade  that  the  last  week 
of  November  or  the  first  week  of  Decem- 
ber be  set  aside  as  Juvenile  Book  Week. 
At  this  time  booksellers  would  urge  the 
public  to  "shop  early"  and  "buy  the 
best  books  for  your  children,"  and  by 
window  displays,  newspaper  advertising 
and  circulars  addressed  to  their  best  cus- 
tomers, make  it  of  interest  to  them  to 
visit  their  stores  at  this  time. 

In  such  ways  as  we  can,  our  organiza- 
tion will  assist  locally  to  help  make 
"Juvenile  Book  Week"  significant.  Ap- 
peals will  be  sent  to  librarians  asking 
them  to  co-operate  with  booksellers  in 
an  exhibit  of  the  best  books  for  children. 
Ministers  will  be  asked  to  preach  upon 
"the  inquiry  of  the  modern  thriller." 
Newspapers  will  be  furnished  with 
special  articles.  Leaders  of  women's 
clubs,  parent-teacher  associations,  the 
Woman's  Christian  Temperance  Union, 
etc.,  will  be  invited  to  arrange  for  ad- 
dresses or  the  reading  of  articles  that 
will  at  this  time  emphasize  the  import- 
ance of  children's  reading.  Through  the 
national  monthly  and  weekly  magazines 
much  more  will  be  done.  In  such  pub- 
licity, we  are  to  have  the  co-operation 
of  the  publishers  who  believe  in  sane  and 
safe  books  for  children. 


BOOKSELLER      AND      STATIONER 


In  the  development  and  execution  of 
all  these  plans,  we  invite  the  co-opera- 
tion of  the  American  Booksellers'  Asso- 
ciation, and  for  one  reason  at  the  mo- 
ment, though  there  he  an  innumerable 
number  of  reasons  in  our  favor.  Three 
years  ago  the  chief  scout  executive  of 
our  movement,  Mr.  James  E.  West,  read 
in  the  New  York  Times  extracts  from  a 
paper  that  had  been  presented  before 
this  association.  That  article  told  of 
how  widespread  bad  books  are,  and  how 
these  books  lower  the  moral  standard, 
coarsen  the  character  fibre,  lead  the  child 
away  from  what  is  fine  and  true  and  hon- 
est and  most  worth  while.  The  reading 
of  that  article  by  our  chief  scout  execu- 
tive had  as  much  to  do  as  any  other  one 
thing-  in  leading  him  to  persuade  the 
National  Council  of  our  movement  that, 
in  their  efforts  to  give  educational  value 
and  moral  worth  to  the  recreational  ac- 
tivities of  the  boyhood  of  America,  they 
must  not  only  influence  the  boy  in  his 
out-door  life,  but  also  in  the  diversions 
of  his  other  leisure  moments.  And,  as  a 
result,  our  book  department  was  estab- 
lished, making  available  to  parents  and 
teachers  and  librarians  and  all  who  may 
be  concerned  lists  of  the  best  books  for 
boys. 

So  you  see  you  are  really  responsible 
in  more  ways  than  one  for  my  being  here 
to-day.  T  am  mig'htly  glad  to  be  here. 
Very  happy,  really,  because  I  am  privi- 
leged to  speak  to  a  group  of  men  who, 
though  being  merchandisers  of  books,  be- 
lieve that  books  are  more  than  merch- 
andise, and  that  they  are  more  than  mer- 
chandisers, professionaf  men,  if  ycu 
will,  because  men  of  books.  And  why 
not?  Why  should  not  a  bookman  be 
counted  as  a  professional  man?  Why 
'  should  not  a  bookstore  be  reckoned  one 
of  the  community's  educational  activi- 
ties, like  the  school? 

The  answer  is  in  the  hands  of  the  in- 
dividual bookseller.  If  he  will  consider 
books  something  more  than  merchandise 
and  discharge  his  duties  to  his  custom- 
ers with  the  same  efficiency  and  enter- 
prise and  energy  that  inspire  him  when 
as  a  bookseller  he  exercises  his  right  to 
make  a  living,  I  am  sure  he  will  receive 
this  high  recognition,  and  so  be  able  to 
invite  and  secure  .the  co-operation  of  all 
educational  leaders  and  welfare  workers 
in  his  efforts  to  promote  the  sale  of  books 
as  merchandise  and  something  more. 

In  journeying  toward  such  a  happy 
day,  I  am  willing  to  admit  that  "It's  a 
long,  long  way  to  Tipperary;"  but 
that's  the  reason  we  should  be  "on  the 
way,"  and  because  I  know  your 
"heart's  right  there,"  on  behalf  of  the 
Boy  Scouts  of  America  I  Avould  request 
that  the  American  Booksellers'  Associa- 
tion endorse  our  plan  for  a  Juvenile 
Book  Week,  naming,  if  they  will,  the 
time  best  suited  for  such  an  observance. 


Bits  from  Books 

SNAPPY  PARAGRAPHS 


From  "The  Recollections  of  a  Red- 
headed Man":  "The  biography  of  the 
red-headed  men  and  women  of  the  past 
could  well  be  called  'Beacon  Lights  of 
History.'  If  all  the  great  men  and  beau- 
tiful women  of  the  past  and  present 
should  remove  their  hats  at  the  same 
time,  there  would  be  a  blaze  of  glory  all 
along  the  line.  It  would  be  a  torch- 
light procession  from  Adam  to  the  author 
of  these  recollections." 

From  "The  World  in  the  Crucible." 

"There,  on  the  Ypres  road  to  Calais, 
2,400  British  soldiers — Scots  Guards, 
South  Wales  Borderers,  and  the  Welsh 
and  Queen's  Regiments — held  24,000 
Germans  in  a  position  terribly  exposed. 
On  that  glorious  and  bloody  day  the 
Worcesters,  500  strong,  charged  the 
hordes  of  Germans,  twenty  times  their 
number,  through  the  streets  of  Ghelu- 
velt,  and  up  and  beyond,  to  the  very 
trenches  of  the  foe;  and  in  the  end  the 
ravishers  of  Belgium,  under  the  stress 
and  storm  of  their  valor,  turned  and 
fled.  On  that  day  300  out  of  500  of  the 
Worcesters  failed  to  answer  the  roll  call 
when  the  fight  was  over,  and  out  of  2,400 
only  800  lived  of  all  the  remnants  of  re- 
giments engaged,  but  the  road  to  Calais 
was  blocked  against  the  Huns;  and  it 
remained  so,  even  to  the  end  of  this 
war." 

From  "Jaunty  in  Charge":  "There's 
nothing  wrong  with  the  lunch,  is  there?" 
asked  Mr.  Laurence,  of  Sally. 

"Nothing,"  said  Sally,  sliding  her 
hand  along  the  table  and  taking  her 
father's. 

"Do  you  remember  when  Aunt  Vene- 
tia  came  and  were  so  clever  and  remem- 
bered she  didn't  take  sugar  because  of 
her  rheumatism,  and  we  told  Serena  to 
use  saccharine  instead?  And  do  you  re- 
member how  horrible  the  rhubarb  was, 
and  you — you  dear,  wonderful  thing — 
ate  all  yours  and  didn't  complain?  And 
when  we  asked  Serena  about  it  she  said 
it  had  been  so  difficult  to  get  out  of  the 
tube,  and  she  showed  us  the  tube,  and 
it  was  seccotine;  do  you  remember,  darl- 
ing?" 


PROOF. 

Mother:     Son,    I    don't    believe    you 
washed  your  face  at  all. 

Small   Son:   If  you  don't   believe  me, 
look  at  the  towel. — Judge. 
32 


An    illustration    from    the   new    Oppenbeim 
book,    "Tbe    Double    Traitor." 


LIBRARY  DEVELOPMENT. 
Brooklyn,  N.Y.,  takes  the  lead  in  lib- 
rary development  with  the  first  library 
building  for  children.  In  the  first  three 
months  following  its  opening  the  chil- 
dren 's  building  was  visited  by  an  aver- 
age of  1,566  juvenile  book  borrowers 
daily,  ami  the  librarian  reports  that 
the  quality  of  the  reading  and  the  ad- 
mirable order  of  the  children  deserves 
notice  far  more  than  does  these  mere 
figures.  The  children  are  from  the 
primary  and  grammar  grades  of  the 
school  only,  and  it  is  significant  that  in 
order  to  meet  their  demand  for  non- 
juvenile  literature,  an  ample  equipment 
of  adult  books  has  been  found  neces- 
sary. Another  advance  made  at  this 
Brooklyn  library  is  the  opening  of  a 
training  course  for  children's  librarians. 


BOOK  LISTS  RECEIVED. 

From  the  Page  Company  of  Boston 
comes  "A  Selected  List  of  Books  for 
Christian  Scientists."  The  idea  em- 
bodied in  getting  out  such  a  list  is  of 
suggestive   value  for   booksellers. 

An  interesting  and  intensely  practical 
list  of  books  entitled  Cassell's  Technical 
Books,  comes  from  the  Canadian  office 
of  Cassell  &  Co.  It  is  most  comprehen- 
sive in  its  scope,  dealing  with  technical 
instruction  manuals,  work  handbooks, 
mechanics,  manuals  and  various  stand- 
ard works,  by  authoritative  writers. 
Along  with  this  comes  a  special  list  de- 
voted to  this  firm's  "How  to  do  it 
Books"  dealing  with  numerous  mechani- 
cal and  art  and  technical  pursuits. 


J.  L.  Thompson  of  the  book  publish- 
ing department  of  Charles  Scribner's 
Sons  of  New  York  was  a  trade  visitor  in 
Toronto  the  latter  part  of  June. 


Books  and  Writers  Being  Talked  About 


The  publisher's  risk  in  cheap  reprints 
ought  not  to  be  lost  sight  of  in  contem- 
plating the  considerable  profits  on  the 
most  widely  circulated  of  these  pro- 
moters of  popular  culture.  The  lower 
the  price,  other  things  being  equal,  the 
larger  the  sales;  but  unless  there  is  a 
clear  profit,  however  small,  on  each  copy 
sold,  the  larger  the  sales  the  heavier  the 
losses.  A  certain  salesman  in  a  mam- 
moth department  store  was  once  asked 
how  it  was  that  his  house  could  afford  to 
sell  at  a  price  alleged  to  be  below  cost 
a  certain  article  advertised  among  its 
bargains.  "Why,  you  see,  we  make  our- 
selves whole  by  selling  such  an  enormous 
number/'  was  the  salesman's  glib  re- 
joinder. The  shilling  copyright  novel 
that  seems  to  have  established  itself  in 
the  English  book  trade,  can  only  be  pro- 
duced in  its  present  grade  of  mechanical 
excellence  on  the  assurance  of  large 
sales,  so  that  untried  talent  can  hardly 
bope  for  a  chance  to  appeal  to  the  great 
public  in  shilling  volumes.  The  whole 
cost  of  production  has  been,  of  neces- 
sity, reduced  to  an  astonishingly  low 
figure,  and  a  royalty  of  one  penny  on 
each  copy  sold  has  to  be  reckoned  in 
before  the  dealer's  profit  can  be  deter- 
mined. The  latter  is  said  to  be  as  much 
as  fivepence  per  copy,  divided  perhaps 
between  the  wholesale  and  the  retail 
handler  of  the  book,  so  that  to  one  ex- 
amining the  matter  the  marvel  is  that  so 
good  an  article  can  be  manufactured  and 
sold  without  bankrupting  somebody.  No 
wonder  there  is  risk  in  the  operation, 
and  an  imperative  necessity  of  large  and 
brisk  sales. — The  Dial. 


JOSEPH  CONRAD. 

"Victory,"'  Joseph  Conrad's  latest 
novel,  was  published  in  the  United 
States  several  weeks  ago,  but  the  Can- 
adian edition  has  been  delayed  partly  by 
a  misunderstanding  as  to  when  the  U.  S. 
edition  was  to  be  issued  and  partly 
pwing  to  labor  difficulties  in  London. 


"Toy  Making"  is  the  title  of  a  volume 
by  Bernard  E.  Jones  in  what  is  known 
as  the  Work  Handbook  series,  published 
at  30c  a  volume.  Another  book  by  the 
same  writer,  but  a  more  expensive 
volume,  is  one  devoted  to  the  Cinema. 

Musson's  report  as  their  best  selling 
novels,  "The  Turmoil,"  "Empty 
Pockets"  and  "The  Lone  Star  Ranger." 

Hodder  &  Stoughton  's  books  in  great- 
est demand  for  June  were:  "The  Valley 
of  Fear,"  "The  Lady  Passenger,"  and 
"King  Albert's  Book." 

Mystery  stories  always  seem  to  find 
favor  and  a  new  novel  of  this  type  that 
has  just  appeared  is  "The  Seventh 
Postcard." 


Tbe   Late   Rev.   Hugh   Benson 
Author   of   "Loneliness,"   just   published. 


"Hugh:  Memoirs  of  a  Brother,"  is 
the  title  of  a  biography  of  the  late  Hugh 
Benson,  written  by  A.  C.  Benson. 

An  elaborate  new  holiday  book  is 
"Constantinople,  Old  and  New,"  by  H. 
P.  Dwight,  a  volume  especially  interest- 
ing  at  this  time  when  the  Turkish  capital 
is  so  prominent  in  the  news  of  the  day. 

Edna  Ferber's  new  book  for  the  fall 
is  "Emma  McChesney  &  Co." 

"It  Pays  to  Advertise,"  a  play  which 
has  held  the  boards  in  George  M. 
Cohen's  New  York  Theatre  for  nearly 
a  year,  is  now  available  in  novel  form. 

August  20th  is  the  date  set  for  the 
appearance  of  the  Canadian  edition  of 
"The  Freelands,"   by  Galsworthy. 

The  new  novel  by  Leona  Dalrymple, 
entitled  "The  Lovable  Meddler,"  will 
he  published  early  in  August. 

Eleanor  Hallowell  Abbott  has  written 
a  new  novel,  entitled  "The  Indiscreet 
Letter. ' ' 

The  growth  in  popular  demand  of  re- 
print novels  is  indicated  by  the  addition 
33 


SUSAN   GLA SPELL, 
Author  of  "Fidelity." 

in  June  of  the  following  titles  to  the 
Copp,  Clark  Company's  reprint  library: 
"Fisherman's  Luck,"  by  Henry  Van 
Dyke;  "Almayer's  Folly,"  by  Joseph 
Conrad;  "Garry  Owen,"  by  H.  de  Vere 
Stacpoole;  "The  Bishop's  Purse,"  by- 
Cleveland  Moffett;  "The  Precipice,"  by 
Elia  W.  Peattie;  "The  Congress- 
woman,"  by  Isabel  Gordon  Curtis; 
"The  Forest  Maiden,"  by  Lee  Robinet; 
"Nancy,  the  Joyous,"  by  Edith  Stowe; 
"Little  Eve  Edgarton,"  by  Eleanor 
Hallowell  Abbott;  "Jess  &  Co.,"  by  J. 
J.  Bell;  "Substance  of  His  House,"  by 
R.  H.  Boucicault;  "The  Yellow  Angel," 
by  Mary  Stewart  Daggett;  "The  Lost 
Dispatch,"  by  Natalie  Sumner  Lincoln; 
"King-Errant,"  by  Flora  Annie  Steele: 
"Out  of  the  Wreck  I  Rise,"  by  Beatrice 
Barraden;  "In  the  Cause  of  Freedom," 
by  Arthur  W.  Marehmont:  "Beechy," 
by  Bet.tina  Yon  Hutten;  "A  Modern 
Eve,"  by  May  Edginton;  "Anne,  Ac- 
tress,'' by  Juliet  G.  Sager;  and  "Dave's 
Daughter,"  by  Patience  Bevier  Cole. 

Ruth  Kedsie  Wood  has  gained  prom- 
inence as  a  specialist  in  guide  books.  Her 
books  "The  Tourist  Russia"  and  "The 
Tourist  California."  have  been  followed 
by  one  entitled  "The  Tourist  Maritime 
Provinces,"  which  is  just  the  book  for 
a  visitor  to  the  land  of  Evangeline,  being 
rich  in  descriptions  of  the  quaint  and 
picturesque  places  of  New  Brunswick. 
Nova  Scotia,  Prince  Edward  Island, 
Gaspe  Peninsula,  Newfoundland  and 
Miquelon  Island. 

"Fidelity,"  a  new  novel  by  Susan 
Glaspell,  who  wrote  "The  Glory  of  the 
Conquered,"  is  a  story  of  a  woman's 
lnve.  of  what  love  impels  her  to  do,  and 


KOOKSELLER      AND      STATIONER 


what  it  makes  of  her.  Ruth  Holland,  the 
heroine  worth  studying,  a  woman  real, 
unafraid,  never  hesitating  to  ask  a  ques- 
tion of  life  for  fear  of  the  answer. 
"Fidelity"  is  not  a  commonplace  novel. 
Honore  Willsie. 

How  to  manage  a  great  woman's 
magazine  in  New  York,  keep  house,  in 
New  Jersey  and  write  fiction  of  a  sort 
worth  while — all  in  twenty-four  hours 
a  day — was  explained  in  a  recent  inter- 
view by  Honore  Willsie,  managing  edi- 
tor of  The  Delineator,  whose  latest  novel, 
"Still  Jim,"  has  just  appeared,  and 
whose  likeness  appeared  in  the  last  is- 
sue. 

"To  accomplish  anything  in  this  life 
you  must  form  systematic  work  habits," 
said  Mrs.  Willsie.  "When  T  first  began 
the  writing  game  I  thought  that  every- 
thing depended  on  inspiration;  that  I 
must  write  like  mad  when  that  came,  but 
could  do  nothing  without  it.  When  my 
husband  came  home  at  night  he  used  to 
ask  me  about  my  writing  and  T  used  to 
think  that  I  had  worked  a  great  deal 
when  really  I  hadn't  at  all.  He  saw- 
that  I  needed  to  form  systematic  work 
habits  and  urged  me  to  keep  a  diary.  I 
said  I  wouldn't  do  anything  so  tempera- 
mental, but  he  explained  that  what  he 
meant  was  just  a  record  of  the  work 
dune  eaeli  day.  So  I  began.  At  first  I 
was  shocked  to  discover  how  very  little 
time  1  really  spent  in  writing.  One,  two 
and  three  hours  would  appear  on  my 
record  and  that,  of  course,  stung  my 
pride  and  made  me  do  more.  In  the  be- 
ginning I  found  it  very  difficult  to  make 
myself  go  upstairs  in  the  morning,  shut 
my  door  and  go  to  work,  and  stick  to  it, 
,too,  not  jump  downstairs  whenever  ] 
heard  the  crash  of  dishes.  Of  course,  I 
supervised  my  housekeeping  very  care- 
fully, but  still  it  was  really  quite  humil- 
iating—in spite  of  its  being  a  very  use- 
ful discovery  also— that  the  home  and 
tire  maid  got  on  very  well  indeed  when  I 
was  not  on  the  spot  every  moment.  One 
of  the  most  important  things  I  have 
learned,  and  that  through  my  schedule, 
is  what  one  can  make  the  mind  do." 

The  Author  of  "Patricia." 
"I  am  the  younger  daughter  of  the 
late  Vicount  WoLverhampton."  writes 
Edith  Henrietta  Fowler  (Hon.  Mrs. 
Robert  Hamilton),  author  of  Patricia, 
recently  published.  "My  elder  sister— 
Ellen  Thorneycroft  Fowler,  wrote  'Con- 
cerning Isabel  Carnaby'  and  many  other 
novels.  My  old  home  was  in  the  coun- 
try— named  Woodthorne,  three  miles 
from  the  town  of  Wolverhampton.  I 
never  went  to  school  but  had  a  governess 
and  also  shared  my  brother's  tutor  for 
classics  and  mathematics.  1  lived  a  very 
quiet,  simple  schoolroom  life,  as  my  par- 
ents were  so  much  in  London  owing  to 
my    father's    Parliamentary    work.      We 


ON  all  sides,  are  we  not  driven  to 
the  conclusion  that,  of  the  things 
which  man  can  do  or  make  here  below, 
by  far  the  most  momentous,  wonderful, 
and  worthy  are  the  things  we  call  books? 

— Thomas  Carlyle. 


children  stayed  at  Woodthorne,  living 
entirely  our  own  lives.  We  had  no  such 
pleasures  as  children  enjoy  in  these  days, 
in  the  way  of  parties  and  treats  and 
sightseeing,  but  we  were  quite  as  happy 
in  the  world  of  the  woods  and  the  fields 
and  all  the  pretending  folk  with  which 
they    were    peopled. 

"After  I  grew  up  I  began  to  write, 
and  my  first  article  on  'Fragments  of 
Child  Life.'  was  published  in  Longman's 
Magazine.  I  also  belonged  to  an  essay 
club    in    which    I    won    several    prizes. 

"My  first  book  was  entitled  "The 
Young  Pretender,'  and  was  published  by 
Longmans,  who  also  published  another 
story  of  child  life  called  'The  Profes- 
sor's Children.'  These  two  books  have 
recently    been   re-published. 

"My  first  novel  was  written  in  1899 
and  called  'A  Corner  of  the  West.'  I 
have  written  two  others — 'The  World 
and  Winstow'  and  'For  Richer,  for 
Poorer.'  Also  'The  Life  of  Lord  Wol- 
verhampton' two  years  ago." 

Alfred  Noyes  was  not  accepted  for  en- 
listment in  the  army  when  he  offered  his 
services  at  the  outbreak  of  the  war  be- 
cause the  British  Government  did  not 
want  men  who  need  eyeglasses,  in  their 
first  line  troops.  But  he  was  later  placed 
on  the  reserve  list. 

Patrick  McGill,  author  of  "Children 
of  the  Dead  End,"  which  created  a  sen- 
sation, is  now  at  the  front  fighting  for 
the  Empire.  His  latest  story,  "The 
Rat  Pit,"  is  as  remarkable  as  was  his 
first  book.  The  new  story  makes  as 
vivid  a  presentation  of  bitter  poverty  as 
did  "Children  of  the  Dead  End." 
34 


Moving  pictures  are  now  being  shown 
throughout  the  country  of  Tolstoi's 
masterpieces:  "The  Kreutzer  Sonata," 
"Anna"  Karenine,"  and  "Resurrec- 
tion," all  obtainable  in  popular-priced 
repjrint  editions,  and  in  cheap  paper 
bound  editions  as  well. 

An  intensely  interesting  volume  for 
home  lovers  is  Richardson  Wright's 
volume  "Inside  the  House  of  Good 
Taste."  The  value  and  interest  of  the 
book  is  greatly  enhanced  by  two  hundred 
half-tone   illustrations. 

Margaret  Deland  is  busy  finishing  a 
new  book,  the  first  long  novel  since  "The 
Iron  Woman."  It  will  be  published 
next  year. 

In  three  months,  more  than  twenty 
thousand  copies  of  "Contrary  Mary," 
by  Temple  Bailey,  have  been  sold. 

"The  Lovable  Meddler,"  by  Leon 
Dalrymple,  is  to  be  published  early  in 
August. 

A  new  book  by  the  naturalist,  Fabre, 
is  "The  Life  of  the  Spider." 

A  tale  of  the  French  Revolution  is 
Rafael  Sabatini 's  "The  Gates  of  Doom," 
just  published. 

m 

AS  TO  "MANNERS." 

A  report  to  the  effect  that  "Manners," 
a  book  authorized  'by  the  Department  of 
Education  of  Ontario  had  been  super- 
seded by  the  new  "Golden  Rule  Books," 
is  not  correct.  "Manners"  will  continue 
to  be  used  and  is  authorized  also  in  Al- 
berta. It  is.  in  fact,  being  used  from 
coast  to  coast. 


BOOKSELLER     AND      STATIONER 


Books  Received 

Thoughts    On    Business,    by    Waldo    P. 

Warren.       Chicago:     Forbes     &      Co. 

Cloth.  $1. 

A  new,  complete  edition  of  this  fam- 
ous work,  which  has  been  translated 
around  the  world  and  has  become  a 
classic  on  business.  A  book  of  stimulat- 
ing power  for  both  employer  and  em- 
ployee. Formerly  published  in  two  vol- 
umes. This  book  will  doubtless  be  even 
more  popular  than  ever  in  its  new,  con- 
venient   form. 

The  Honey  Bee,  by  Samuel  Merwin.  To- 
ronto: McLeod  &  Allen.  Cloth,  $1.35. 
Hilda  Wilson,  the  central  figure  of 
"The  Honey  Bee,"  is  so  faithful  and 
alive  that  she  might  have  been  taken 
bodily  from  the  ranks  of  American  busi- 
ness women. 

The  depths  of  her  woman  nature  are 
stirred  as  she  meets  first  one  possibility 
and  then  another  that  might  bring  hei 
the  enrichment  of  existence  for  which 
she  longs.  She  sees  that  each  one  is  full 
of  its  own  complications,  and  seeming  to 
have  both  right  and  wrong  on  its  every 
side. 

Her  story  is  one  of  the  truest  and 
most  vivid  pictures  of  American  life  in 
modern    fiction. 

The  War  Terror.  Arthur  B.  Reeve.  To- 
ronto: McClelland.  Goodchild  &  Stew- 
art.    Cloth,  $1.00. 

In  tli is  new  volume  by  the  author  of 
the  "Craig  Kennedy  Stories."  and  "The 
Exploits  of  Elaine,"  Kennedy  reveals 
secrets  of  the  great  European  war  so 
that  this  may  be  described  as  an  interna- 
tional detective  story. 

Sundown  Slim.  By  Henry  Herbert  Knibbs. 

Toronto:    Copp,    Clark      Co.        Cloth, 

$1.25. 

The  story  of  a  feud  between  cow- 
punchers  and  sheep-herders  in  the  Great 


Mary  Moreland,    by  Marie    Van    Vorst. 

Toronto:     McClelland,     Goodchild     & 

Stewart.    Cloth,  $1.35. 

A  clever  young  woman  meets  a  great 
temptation.  Mary  Moreland  resigns  her 
position  instead  of  running  away  with 
her  sympathy-seeking  employer.  She  be- 
comes  private   secretary      to   an    invalid 


An    Illustration    From    "Sundown    Slim." 

Southwest,  filled  to  the  brim  with  ro- 
mance, humor,  and  thrilling  adventures. 
Frontispiece  in  color  and  illustrations 
bv  Anton  Otto  Fischer. 


An    illustration    from   Marie   Vau    Vorst's 
new   novel,   "Mary   Moreland." 

English  author  of  unusual  character  and 
deep  spirituality.  But  Mauglvm  con- 
tinues to  cross  her  path  frequently,  and 
the  personalities  of  the  girl  and  the  man 
and  the  man's  wife  combine  to  make  the 
plot,  which  is  complicated  by  the  fact 
that  the  Englishman,  too.  falls  in  love 
witli  Mary.  Later,  fate  makes  it  possible 
for  Mary  to  become  Maughm's  wife. 

John  Bull's  Surplus  Children,  by  Denis 
Crane.  London :  Horace  Marshall  & 
Co.    Cloth,  $1. 

This    is    a    volume    dealing    with    the 
question    of    child    immigration    to    Can- 
ada, being  a  plea  for  giving  these  child- 
ren a  fairer  chance.    The  book  was  writ- 
ten   before    the    outbreak    of    war,    and 
referring    to    this    in    the    preface,    the 
author  says  that   whatever  of  judgment 
and  force  there  is  in  these  pages  as  re- 
lating to  conditions  prior  to  the  war,  will 
be  immensely  strengthened  in  its  appli- 
cation to  conditions  as  they  are  sure  to 
be    when    the    war    is    over.     Here    is    a 
paragragh  from  the  author's  note,  which 
will    appeal    particularly      to      Canadian 
readers:     "At  a  social  function  recently 
given   to  a  hundred  and  fifty  officers  of 
the  first  Canadian  contingent,  every  one 
of  the  eight  guests  at  my  table  had  given 
up  at  the  call  of  Empire  responsible  and 
lucrative      positions      in    the    Dominion, 
while  all  but  one  had  left  behind  them 
wives    and    children    whom    they    might 
never  see  again.    That,  surely,  was  giv- 
ing of  their  best.     The  seriousness,  the 
earnestness  of  purpose,  shown  by  these 
men    was,    indeed,    remarkable,    and    in 
35 


every  way  worthy  of  our  best  national 
traditions.  Canada  has  thus,  once  and 
for  all,  given  answer  to  those  who  per- 
sist in  regarding  her  as  a  foreign  land; 
who  argue  as  it',  in  giving  the  Dominion 
of  our  best,  we  were  making  a  present  to 
some  rival  power,  instead  of  merely  put- 
ting out  so  much  capital  at  higher  in- 
terest. To-day,  the  solidarity  of  the  Em- 
pire has  passed  from  the  realm  of  rhe- 
toric   to   that    of   actuality." 

Jaffery.    W.  J.   Locke.    Toronto:  Gundy. 

Cloth,  $1.25. 

W.  J.  Locke's  new  novel  has  a  war  in- 
terest. Jaffery  Chayne  is  a  war  corres- 
pondent, just  back  in  England  from  the 
wilds  of  Albania,  where  the  sudden  death 
of  a  friend  has  left  him  encumbered 
with  the  care  of  his  widow,  Liosha,  a 
native  Albanian.  The  story  of  Liosha 's 
life  is  extraordinary  and  touching  and 
arouses  the  pity  of  her  new  English 
friejuds.  Jaffery 's  gTeat-heartedness 
leads  him  to  conceal  the  perfidy  of  a 
friend  and  to  risk  his  own  reputation 
in  the  eyes  of  the  woman  he  loves. 

Peace  and  War  in  Europe,    by   Gilbert. 

London:    Constables.     Cloth.  2-..  (id. 

This  publication  is  based  upon  a  course 
of  six  lectures  given  in  Manchester  Col- 
lege, Oxford,  October,  1914.  The  first 
four  of  these  lectures  are  on  the  causes 
of  the  European  war,  reproduced  with 
some  modifications;  the  fifth  was  on  our 
duty  toward  the  war,  and  is  omitted  as 
being  too  ephemeral  in  its  interests. 
What  was  the  sixth  lecture,  on  the- 
terms  of  peace,  is  considerably  altered, 
chiefly  in  consequence  of  the  interven- 
tion of  Turkey,  and  the  last  lecture 
with  an  addendum  on  an  international 
code  of  honor,  is  new  matter. 

The    Hand    of   Peril.     Arthur    Stringer. 

Toronto:   Macmillan.    Cloth.  $1.35. 

There  are  few  writers  who  know  so 
well  what  makes  a  good  detective  story 
as  Arthur  Stringer.  Long  master  of 
this  particular  type  of  fiction,  he  has, 
in  The  Hand  of  Peril,  written  a  book 
which  for  ingenuity,  originality  and  in- 
terest-compelling qualities  has  hardly 
been  equalled  even  by  his  own  previous 
work.  How  is  it  all  going  to  end  ?  This 
is  the  question  which  the  reader  finds 
himself  asking  time  and  time  again  as 
he  follows  the  careers  of  the  woman 
counterfeiter  and  the  secret  service 
man.  The  solution  is  not  apparent  un- 
til almost  the  final  page  has  been  turned, 
and  then  it  is  found  to  be  as  wdiolly  satis- 
fying as  the  exciting  series  of  incidents 
which  preceded  it. 

Jaunty   In    Charge,      by      Mrs.     George 
Wemvss.     London:    Constable.     Cloth, 
6s. 
This  book  is  an  oasis  in  the  desert  of 

present-day  fiction.     There  isn't   a  mor- 


BOOKSELLER      AND      STATIONKU 


bid  word  in  it,  and  much  of  the  dia- 
logue is  as  sprightly  as  Anthony  Hope's 
when  he  is  in  the  mood.  Jaunty  is  a 
butler,  or  rather  "not  butler  exactly, 
but  confidential  butler,"  to  the  Laurence 
family,  and  in  that  capacity  has  brought 
up  by  hand  two  young  ladies  who  were, 
as  children,  given  into  his  charge  by 
their  dying  mother  because  the  head 
of  the  house  was  entirely  too  unworldly 
and  too  forgetful  and  too  unbusiness- 
like, and  too  a  whole  lot  of  other  things 
to  be  entrusted  with  anything  else  than 
loving  them.  Mrs.  Weymss'  stories  of 
how  the  young  ladies  were  brought  up 
by  Jaunty  would  make  a  successful  farce 
if  dramatized. 

The  History  of  Twelve  Days.  July  24th 
to  August  4th,  1914.    Being  an  account 
of  the  negotiations  preceding  the  out- 
break of  war,  based  on  the  official  pub- 
lications.    By   J.   W.   Headlam,   M.A. 
Toronto:  Gundy.     Cloth,  $1.25. 
A  want  has  been  felt  and  expressed  in 
many  quarters  for  a  book  incorporating 
all   the   diplomatic   documents  issued  by 
the    various   governments    and    giving   a 
complete  account   in   narrative   form   of 
the  negotiations  which  took  place  in  the 
period    immediately    preceding    the    out- 
break of  war.     The  present  work  admir- 
ably   fulfils      these      requirements    and 
special   attention   may   be  drawn   to   the 
fact  that  it  includes  mafter  supplied  in 
the    Serbian    Blue    Book,    of    which    no 
translation  into    English  has  yet  appear- 
ed, and  the  Austrian  Red  Book  which  has 
just  been  published. 

.1.  W.  Headlam,  who  is  the  author  of 
a  "Life  of  Bismarck"  and  of  various 
articles  on  German  and  Austrian  history, 
contributed  to  the  Encyclopaedia  Britan- 
nica,  and  has  given  much  attention  to 
the  recent  political  history  of  Germany, 
is  well  qualified  for  the  delicate  and  dif- 
ficult task  he  has  here  undertaken.  Mr. 
Headlam,  who  throughout  supports  his 
facts  with  chapter  and  verse,  has  writ- 
ten a  work  which  is  not  only  of  the 
highest  importance,  but  of  extraordinary 
interest.  Its  masterly  analysis  and  pres- 
entation of  the  diplomatic  negotiations 
of  (lie  fateful  period  with  which  it  deals 
are  likely  to  ensure  its  becoming  the 
classic  work  of  reference  on  its  subject. 

Complete  Course  in  Isaac  Pitman  Phono- 
graphy.   By  A.  Rosenblum.  New  York: 
Crc-well.     Net  $1.50. 
A    modern,   practical    and    comprehen- 
sive presentation   of  the  subject.     From 
the  beginning  the  student   writes  coher- 
ent  narrative,   arousing  and   holding  in- 
tense interest,  and  avoiding  abrupt  tran- 
sition from  theory  work  to  practice. 'The 
theory  is  presented  in  S4  brief  exercises. 
By  the  introduction  of  a  partial  key,  the 
student    can    master   forty   per   cent,    of 
the  theory  exercises  by  self  instruction. 
Following  the  theory  work  are  300  busi- 


ness  letters,  models  of  commercial  Eng- 
lish. 

The  Meaning  of  Christian  Unity.  By 
William  H.  Cobb,  D.D.  New  York: 
Crowell.  $1.25  net. 
"A  time  when  half  the  Christian  world 
is  in  discord  that  threatens  destruction 
is  a  good  time  to  search  earnestly  for 
the  foundations  of  concord."  This  is 
the  opening  sentence  of  a  book  which  is 
well  described  by  its  title,  and  that  can 
be  read  with  profit  by  readers  of  every 
sect  or  of  no  sect,  for  its  tone  through- 
out is  fair  and  judical.  The  author  does 
not  seek  to  crowd  dogma  or  creed  down 
any  one's  throat;  on  the  contrary,  his 
aim  is  to  discover  some  common  meet- 
ing point  where  all  sects  may  unite.  He 
discovers  that  "Christian  unity  is  in- 
dependent of  all  forms,  and  lies  below 
them  like  primitive  rock  below  the  later 
deposits." 

The  Evolution  of  Literature.     By  A.  S. 

Mackenzie.    New  York:  Crowell.  Cloth 

$1.50. 

This  work  may  serve  as  a  guide  to 
those  who  have  grown  weary  of  the 
beaten  pathways.  It  affords  an  intel- 
ligble  view  of  what  is  usually  termed 
comparative  literature.  We  may  observe 
how  the  hunters'  choric  dance  leads  to 
modern  drama;  how  tribal  face-painting 
foreshadows  the  literary  masque;  how 
,Esop's  and  La  Fontaine's  fables  have 
descended  from  primitive  animal  myths; 
bow  Punch-and-Judy  shows,  Christmas 
'pantomime,  and  Hallowe'en  festivity 
have  played  their  part  in  literary  evolu- 
tion ;  how  magic  song  was  transformed 
into  the  religious  hymn,  etc.  Social  evo- 
lution has  become  a  comparatively  fa- 
miliar subject.  Here  is  shown  how  the 
evolution  of  literature  has  gone  hand  in 
hand  with  that  of  society  and  civiliza- 
tion. 

Aunt  Sarah  and  the  War.  A  Tale  of 
Transformations.  New  York :  Put- 
nam 's.     75c. 

A  story  brimful  of  the  new  spirit  that 
has  come  over  the  men  and  the  women 
of  England.  Those  who,  like  the  hero, 
have  borne  the  hardship  of  the  trenches; 
those  who,  like  the  heroine,  have  felt 
the  heart  wrench,  will  not  soon  return  to 
the  superficial  and  thoughtless  ways  of 
yesterday.  The  book  is  a  fine,  patriotic 
embodiment  of  a  nation's  spirit,  as 
evinced  by  the  people  at  home,  no  less 
than  by  those  who  are  bearing  the  brunt 
of  battle. 

California,  Romantic  and  Beautiful.  By 
George  Wharton  James.  Boston: 
Page.     $3.50. 

The  history  of  its  old  missions  and  of 
its  Indians;  a  survey  of  its  climate,  topo- 
graphy,  deserts,   mountains,  rivers,  val- 
leys, islands  and  coastline;  a  description 
36 


of  its  recreations  and  festivals;  a  review 
of  its  industries;  an  account  of  its  in- 
fluence upon  prophets,  poets,  artists  and 
architects;  and  some  reference  to  what 
it  offers  to  delight  to  the  automobilist, 
traveller,  sportsman,  pleasure  and  health 
seeker. 

Flowers  of  Youth.  By  K.  Tynan.  Lon- 
don: Sidgwick  &  Jackson.  Cloth, 
3s.  6d. 

Some  of  the  verses  contained  in  the 
volume  have  already  appeared  in  "The 
Times,"  "Cornhill  Magazine"  and  other 
publications.  It  is  a  volume  of  war-time 
poems. 

Care  and  Operation  of  Automobiles,  by 
Morris  A.  Hall.  Chicago:  American 
Technical  Society.  Cloth.  Illustrated. 
This  intensely  practical  volume  of  139 
pages  deals  comprehensively  with  pri- 
vate garages,  repairs,  and  automobile 
driving,  with  numerous  illustrations.  It 
will  go  far  toward  solving  such  perplex- 
ing questions,  as  economy  in  upkeep  and 
what  to  do  in  case  of  accidents  on  the 
road.  As  the  author  says  in  his  preface: 
"If  the  owner  is  not  utterly  devoid  of 
mechanical  instincts,  a  small  but  judi- 
cious amount  of  instruction  will  allow 
most  of  the  aggravatingly  simple  repairs 
to  be  made  at  home  with  the  minimum 
of  expense  and  delay. 

Outline  Pictures  for  the  Primary  Child. 

Edited  by  Lillie  A.  Farris.  Cincinnati: 
Standard  Publishing  Co.  Paper  25c. 
This  comprises  a  series  of  fifty-two 
pictures  to  be  colored  by  the  child.  The 
pictures  represent  thirteen  animals  of 
the  Bible;  thirteen  trees  of  the  Bible; 
thirteen  birds  of  the  Bible,  and  thirteen 
flowers  of  the  Bible.  These  pictures  are 
designed  for  use  with  the  third-year 
primary  course  of  the  International 
Graded  Lesson  Series,  as  well  as  with 
the  Uniform  or  other  Bible  Lessons. 

Personal   Efficiency,   Applied   Salesman- 
ship,   and   Sales   Administration.     By 
Irving   K.   Allen.      Chicago:   La   Salle 
Extension   University.   Leather  bound. 
The  author,  is  an  expert  in  sales  or- 
ganization and  sales  efficiency.     He  has 
had    a    wide    experience    in    establishing 
and  reorganizing  sales  departments,  and 
in  training  salesmen.    He  has  also  a  big 
record  back  of  him  in'  selling. 

The  book  is  one  of  a  series  of  works 
on  business  subjects.  A  list  of  these 
works  is  given  opposite  the  title  page. 

The  series  is  used  as  a  basis  for  the 
course  in  Business  Administration  of  the 
La   Salle  Extension  University. 

A  Shadow  of  '57,  by  A.  M.  Scott  Mon- 

crieff.      London:     T.     Fisher     Unwin. 

Paper. 

A   tale  of  the  Indian  Mutiny. 
Where  There  Are  Women,  by  M.  and  A. 

Barclay.     London:     T.    Fisher   Unwin. 

Paper. 


LITERATURE    OF    THE    WAR 


A  unique  feature  in  Ellery  C.  Stow- 
ell's  "The  Beginnings  of  the  War"  is 
his  method  of  presenting  a  compact,  in- 
telligent resume  of  puhlic  documents 
through  the  use  of  modified  quotations 
woven  into  a  running  narrative  of 
events.  The  importance  of  state  docu- 
ments requires  that  they  may  be  more 
widely  disseminated  and  better  under- 
stood by  a  larger  body  of  intelligent 
citizens,  and  Mr.  Stowell,  an  authority 
on  international  law,  aims  to  bring  this 
about  by  popularizing  these  documents. 

The  Bryce  Report  on  Alleged  German 
Atrocities  is  apparently  to  take  its 
place  as  one  of  the  historical  documents 
of  permanent  value  bearing  on  the  Euro- 
pean war.  The  committee  of  distin- 
guished men  under  whose  supervision 
the  investigation  was  conducted  and  the 
results  brought  together  is  a  guarantee 
of  the  accuracy  and  reliability  of  the 
statements  set  forth.  There  has  been 
crying  need  for  a  presentation  of  the 
facts  that  could  be  regarded  as  truthful 
and  complete,  which  need  in  the  opinion 
of  unbiased  judges  the  Bryce  Commis- 
sion has  well  met.  The  report  has  been 
published  in  permanent  form  at  ten 
cents  a  copy. 

Leonid  Andreyev's  play,  "The  Sor- 
rows of  Belgium,"  is  scheduled  for  pub- 
lication within  a  few  weeks.  It  is  writ- 
ten in  six  scenes,  and  is  said  to  be  the 
most  powerful  presentation  of  the  hor- 
rors of  war  yet  issued.  It  deals  parti- 
cularly with  the  invasion  of  Belgium 
and  its  devastation,  introducing  in  the 
course  of  its  action  characters  un- 
doubtedly intended  to  be  Maeterlinck 
and  King  Albert. 

Katrina  Trask's  peace  play,  "In  the 
Vanguard,"  which  has  been  read  many 
times  by  clergymen  and  by  platform 
speakers,  is  being  produced  this  week  in 
Buffalo  by  a  stock  company.  The  pro- 
duction was  undertaken  at  the  request 
of  men  and  women  interested  in  the 
establishment  of  world-wide  peace,  and 
is  but  another  recognition  of  the  merit 
of  Mrs.  Trask's  work,  which  has  been 
pronounced  by  critics  to  be  the  most 
powerful  plea  for  peace  ever  penned. 

A  volume  entitled  "An  Eye  Witness's 
Narrative  of  the  War"  will  be  published 
immediately.  It  is  described  as  a  com- 
mentary on  the  operations  and  achieve- 
ments of  the  British  Expeditionary 
Force. 

"Submarine  Vessels"  is  the  title  of  a 
new  book   bv  W.   E.   Donnett.        Beside 


submarine  vessels,  it  deals  with  mines, 
torpedoes,  guns,  steering,  propelling  and 
navigating  apparatus,  and  provides  notes 
on  submarine,  offensive  and  defensive 
tactics,  and  such  like  in  the  present  war. 
The  volume  contains  21  illustrations  and 
sixteen   full-page   plates. 

Sir  Gilbert  Parker's  book,  "The 
World  in  the  Crucible,"  is  virtually  a 
handbook  of  the  war,  condensing  in  four 
hundred  pages  an  exhaustive  history  of 
the  causes  of  the  conflict,  a  masterly 
analysis  of  all  official  documents  bearing 
on  the  controversies  raised  by  the  war, 
and  a  most  interesting  survey  of  events 
following  the  invasion  of  Belgium. 

Sir  Gilbert,  by  reason  of  his  many 
fine  novels,  occupies  a  foremost  position 
among  present-day  authors,  and  this 
war  book  enhances  that  reputation,  be- 
ing a  scholarly  review  of  facts  identified 
with  the  cataclysm  in  Europe. 

On  the  assumption  that  a  national 
temper  that  is  opposed  to  universal 
human  progress  and  can  only  find  suit- 
able vent  in  Macchiavellian  diplomacy 
and  barbarous  warfare,  M.  D.  Petre  has 
written  "Reflections  of  a  non-Combat- 
ant" as  an  indictment  of  the  temper 
that  lies  behind  such  policies,  whether 
found  among  Germans  or  others. 

The  story  of  a  member  of  the  New 
Army,  how  he  drove  his  own  car  in  the 
service  of  King  and  country,  set  off  for 
the  front,  and  what  happened  to  pre- 
vent his  getting  there,  is  told  in  "The 
Cup  of  War,"  by  the  author  of  "Espe- 
cially" and  "Wayside  Lamps." 

"Best  Stories  of  the  European  War," 
is  a  collection  of  stories  gleaned  from 
soldiers'  letters  and  other  sources,  re- 
vealing the  grimly-humorous  and  tragic 
side-lights  of  the  war. 

Among  the  changes  noticed  by  Charles 
Tower  in  his  book,  "Changing  Ger- 
many," as  the  result  of  specialization 
m  Germany  is  the  narrowing  down  of 
thought  to  special  departments: — "A 
leading  German  professor  like  Haeckel 
may  deny  the  whole  theory  on  which 
German  State  religion  is  based ;  profes- 
sors may  be  monotheist,  atheist,  indeed 
what  they  will;  that  is  their  job;  but  if 
Pfarrer  Jatho,  a  man  who  in  the  scheme 
of  things  is  paid  to  preach,  maintain, 
support  a  State  religion,  dares  to  use  his 
brain  to  gnaw  at  its  narrow  bonds,  he  is 
cast  out  into  the  outer  darkness,  not  be- 
cause he  is  a  free-thinker,  but  because 
he    is    not    doing   his    specific    job.    Bis- 

37 


marck,  Moltke,  Stein,  and  others  would, 
I  think,  be  almost  impossible  in  modern 
Germany,  because,  like  Goethe,  they  in- 
sisted on  thinking  outside  their  pro- 
vinces. Thought,  therefore,  has  heen 
left  to  a  special  class,  and  to  all  the  rest 
execution  for  so  many  hours  a  day  of  the 
business  laid'  upon  them  by  the  State. 
There  has  resulted  a  lack  of  construc- 
tive criticism,  and  therefore,  also  a  lack 
of  constructive  religious  feeling  as  well 
as   of  constructive  morality." 

"Changing  Germany"  will  help  to 
correct  some  false  impressions  about  the 
German  people  and  lead  to  a  better 
understanding  of  the  internal  condi- 
tions created  by  the  war. 

"Nietzsche — His  Life  and  Work,"  is 
the  title  of  a  book  by  M.  A.  Miigge 
which  has  just  appeared. 

Rene  Mulan's  new  book,  "The  Undy- 
ing Race,"  is  a  narrative  of  Attila  and 
the  Huns. 

A  new  book  entitled  "Friendly  Rus- 
sia," has  an  introduction  by  H.  G, 
wells. 

Professor  John  Dewey  of  Columbia 
University  has  written  "German  Phil- 
osophy and  Politics,"  which  has  just 
been  published.  It  shows  how  German 
thought  took  shape  in  the  struggle  for 
German  nationality  against  the  Napole- 
onic menace,  and  how  profoundly  that 
crisis  affected  the  philosophy  of  morals, 
of  the  state,  and  of  history  which  has 
since  that  time  penetrated  into  the  com- 
mon consciousness  of  Germany. 

Having  in  mind  the  sensation  created 
by  Dr.  Armgaard  Karl  Graves'  previous 
book,  "Secrets  of  the  German  War  Of- 
fice," special  interest  attaches  to  his 
latest  book,  "The  Secrets  of  the  House 
of  Hohenzollern." 

Several  volumes  will  be  contained  in  a 
general  sketch  of  the  European  war  by 
Hilaire  Belloc.  No.  1,  entitled  "The 
First  Phase,"  has  just  appeared.  Mr. 
Belloc  is  being  referred  to  as  the  fore- 
most military  critic  in  Great  Britain  to- 
day, his  articles  being  endorsed  by  the 
War  Office  and  read  eagerly  by  officers 
in  the  trenches  and  others  vitally  in- 
terested. 


Picton,  Ontario. — A.  E.  Bowerman 
succeeds  Mastin  &  Morgan  in  the  book 
and  stationery  business. 

M.  Kemenstein,  formerly  of  394  Hud- 
son street,  New  York,  has  moved  to 
Prospect  and  Pearl  streets,  Brooklyn. 


BOOKSELLER      AND      STATIONER 


Canadian  Books  and  Authors 

Something  About  New  and  Forthcoming  Books — A  Review  of 
Canadian  Historical  Publications. 


A  New  Habitant  Tale. 
There  is  some  fine  descriptive  work  in 
J.  E.  Le  Rossignol's  habitant  tale,  "Jean 
Baptiste,"  and  interesting  sketches  of 
the  habitant  in  his  daily  life.  It  is  a  tale 
of  strenuous  action,  but  the  hero  does 
a  lot  of  philosophizing  which  will  in- 
terest some  readers  and  cause  others  to 
do  some  "skipping." 

Basil  King,  author  of  "The  Inner 
Shrine"  and  "The  Letter  of  the  Con- 
tract," is  at  present  busy  writing  a  new 
novel.  As  soon  as  this  is  finished  Mr. 
King  will  sail  for  England  where  he  in- 
tends spending  the  summer. 

A  biography  of  Lord  Strathcona,  by 
Rev.  J.  W.  Pedley,  with  an  introduction 
by  Sir  John  Willison,  has  just  been  pub- 
lished. 

Descriptions  of  the  Banff  and  Algon- 
quin Canadian  National  Parks  are  in- 
cluded in  Edward  Frank  Allan's  volume 
entitled  "Guide  to  the  National  Parks 
of  America.'!  It  is  an  interesting  cloth 
bound  volume  published  at  $1. 

In  connection  with  the  appearance  of 
"Anne  of  the  Island,"  by  the  Canadian 
writer,  L.  M.  Montgomery,  it  is  interest- 
ing  to  observe  that  the  first  of  the  Anne 
bocks,  "Anne  of  Green  Gables."  is  now 
in  its  310,000,  while  the  sequel,  "Anne 
of  Avonlea,"  has  run  into  well  over  100,- 
000. 

Lieutenant  Harwood  Steele,  author  of 

the   remarkable   and   popular     book      of 

naval  verse,  "Cleared  for  Action,"  has 

arrived  in  England  from  Canada.    He  is 

now  acting  as  aide-de-camp  to  his  father, 

Major-General    S.   Banfiehl    Steele,  C.B., 

M.V.O..   who  is   the   officer  commanding 

the  2nd   Canadian  Division   of  Overseas 

Forces. — Publishers'  Circular. 
t 

Mrs.  A.  E.  Taylor,  winner  of  the 
$5,000  'Canadian  prize  in  Hodder  & 
Stoughton's  All-British  prize  novel 
competition  with  her  novel,  "The  Land 
of  the  Scarlet  Leaf,""  has  been  a  resident 
of  Canada  since  1903-,  when  her  husband 
was  appointed  to  a  professorship  in 
McGill  University- 

"I  began  my  prize  novel  in  Montreal, 
where  most  of  the  conversations  between 
the  English  and  Canadian  servants  were 
written — while  the  phraseology  and  in- 
cidents which  suggested  the  talk  were 
quite  fresh  in  my  mind.  Domestic  ser- 
vice in  Montreal  is  often  varied  by  dif- 
ferent nationalities  meeting  in  the  same 
kitchen;  the  attitude  of  these  to  each 
othel'  interested  me,  so  that. I  was  moved 
to  trv  and  write  about  it.     The  Canadian 


talk  or  brogue  I  heard  daily  from  my 
maids — and  others  of  their  position — 
both  in  Montreal  and  the  country.  The 
Chinaman   was   drawn   from   life. 

"The  scenes  on  Mount  Royal  are  given 
from  an  unfading  remembrance  of  its 
splendor  at  all  seasons  of  the  year." 

Mrs.  Ruth  Kedsie  Wood,  author  of 
tourists  books  on  California,  Russia, 
Spain  and  Portugal,  is  adding  one  on 
the  Maritime  Provinces,  which  covers 
the     most     interesting    points     in     New 


"H'<  >I'E\VELIL   ROCKS,' 


An    illustration   from   "The  Tourists'   Maritime 
Provinces. " 


Brunswick,  Nova  Scotia  and  Prince  Ed- 
ward Island.  There  are  also  chapters 
on  the  Gaspe  Shore,  Newfoundland, 
Labrador  and  the  Miquelon  Islands. 
Mrs.  Wood  was  recently  made  a  Fellow 
of  the   Royal   Geographical   Society. 

"The  Battle  of  Glory  Canada."  is  the 
name  of  an  important  new  war  book 
shortly  to  he  published.  It  is  compiled 
by  A.  B.  Tucker,  and  its  publication  is 
authorized  by  the  Canadian  High  Com- 
missioner, Sir  Geo.  Perley.  It  gives  a 
full  account  of  the  Canadians  in  the 
various  actions  in  Flanders  with  a 
special  chapter  devoted  to  the  Princess 
Patricias,  who  were  not  engaged  at 
Yyjires.  The  volume  comprises  192 
pages. 

"Wild  Flowers  of  the  North  Amer- 
ican Mountains"  is  the  title  of  a  new 
book  about  to  be  issued,  bein°'  the  work 
of  Julia  W.  Henshaw,  F.R.G.S.,  of  Van- 
couver, B.C.  Mrs.  Henshaw  is  well  known 
in  the  literary  world,  and  is  prominent 
socially  in  the  metropolitan  centres  of 
Canada. 

38 


Another  public  lihrary  wfhieb  has  es- 
tablished a  free  music  circulating  depart- 
ment is  the  Regina  Public  Library,  as  in- 
dicated by  the  following  letter  from  J. 
R.  Honeyman,  the  chief  librarian  of  that 
institution:  "In  the  June  number  of 
your  publication  the  statement  is  made 
that  the  first  free  circulating  library  of 
musical  compositions  in  Canada  will  be 
opened  in  Toronto  this  summer  at  the 
public  library..  I  beg  to  point  out  for 
your  information  that  this  statement  is 
not  correct,  as  a  free  music  circulating 
department  has  been  in  successful  opera- 
tion in  this  library  for  over  a  year." 

Sir  Gilbert  Parker,  Bart.,  whose  eleva- 
tion to  a  baronetcy  was  recorded  in  the 
last  issue,  is  prominent  in  the  book 
world  just  now  by  reason  of  his  book 
"The  World  in  the  Crucible,"  referred 
to  elsewhere  in  this  issue,  and  by  reason 
of  the  coming  in  September  of  his  new 
novel,  "The  Money  Master,"  the  first 
he  has  written  since  he  wrote  "The 
Judgment  House." 

R.  J.  C.  Stead,  the  well-known  Cal- 
gary novelist,  has  just  completed  his  lat- 
est book,  which  will  probably  appear  un- 
der the  title  of  "The  Homesteaders," 
and  has  sent  copies  to  his  publishers  at 
Toronto  and  London.  The  Toronto  pub- 
lisher has  written  him  stating  that  in 
his  opinion  the  present  work  is  even  bet- 
ter than  his  last  novel,  "The  Bail  Jump- 
er," well  known  to  Calgary  fiction  lov- 
ers. While  no  word  has  yet  been  receiv- 
ed from  the  London  publisher,  it  is  prob- 
able that  the  book  will  come  out  in  the 
fall. — Calgary  ■  News-Telegram. 


AN  AID  TO  THE  BLIND. 

Washington,  July  1. — By  agreement 
between  the  United  States  and  England, 
effective  to-day.  postage  rates  on  read- 
ing material  for  the  blind  exchanged  be- 
tween the  two  countries  were  substan- 
tially reduced. 

The  Postoffice  Department  announce 
that  a  flat  rate  of  10  cents  would  be 
charged  for  packages  weighing  from  18 
to  06  ounces.  The  old  rate  of  one  cent 
for  each  two  ounces  is  continued  for 
packages  under  18  ounces.  The  weight 
limit  is  increased  from  four  and  one- 
half  to  six  pounds. 


LOOSE-LEAF    DEMAND    GROWING. 

Recognizing  the  growing  importance 
of  loose-leaf  ledgers,  price  books  and 
memo  books,  the  Copp,  Clark  Co.  have 
gone  extensively  into  this  branch  of  the 
trade  by  putting  in  popular  selling  num- 
bers of  the  Boorum  &  Pease  line,  and  a 
special  catalogue  is  being  prepared  for 
the  Canadian  trade. 


Monthly  Record  of  New  Books 

PUBLISHED  BY  FIRMS  ESTABLISHED  IN  CANADA. 


WITH  a  view  to  saving  valuable 
space  and  at  the  same  time 
preserving  the  alphabetical  ar- 
rangement of  book  titles  so  essential  for 
ready  reference,  numbers  are  used  to  in- 
dicate the  respective  publishers'  names. 
The  following  are  the  numbers  used  and 
the  respective  publishing  firms  to  which 
they  refer: 

1. — William  Briggs. 

2. — Cassell  &  Co. 

3.— The  Copp,  Clark  Co. 

4.— J.  M.  Dent  &  Sons. 

5.— S.  B.  Gundy. 

6. — Hodder  >&   Stoughton,  Limited. 

7. — Thomas  Langton. 

8. — The   Macmillan   Co. 

9.— McClelland,   Goodchild  &  Stewart. 
10.— McLeod  &  Allen. 
11. — Musson  Book  Co. 
12.— Thos.  Nelson  &  Sons. 

Fiction. 

Alice  and  a  Family.  By  St.  John  G. 
Ervine.      (8)      $1.25. 

Auction  Mart,  The.  Sydney  Tremayne. 
(5)     Cloth,  $1.25. 

Barbara's  Marriages.  By  Maud  Rad- 
ford Warren.      (11)      Cloth,  $1.50. 

Bealby.  By  H.  G.  Wells.  (8)  Cloth, 
$1.25. 

Exploits  of  Elaine,  The.  Arthur  B. 
Reeve.  (9)   Cloth.  50c. 

Far  Country,  A.     By  Winston  Churchill. 

(8)  $1.50. 

Fidelity.     By  Susan  Glaspell.    (9)  Cloth, 

$1.35. 
Gates  of  Doom,  The.      Rafael  Sabatini 

(9)  Cloth.  $1.25. 

Getting    a   Wrong    Start.       Anonymous. 

(8)  $1. 

Great  Hazard,   The.     Silas  K.  Hocking. 

(9)  Cloth,  $1.25. 

Grocer  Greatheart.      Arthur  H.  Adams. 

(5)     Cloth,  $1.25. 
Hand  of  Peril,  The.      Arthur  Stringer. 

(8)  $1.25. 

Harbor,    The.      By  Ernest    Poole.       (8) 

Cloth,  $1.25. 
Indiscreet    Letter,     The.       By    Eleanor 

Hallowell  Abbott.  (3)     50c. 
In  Exchange  for  Love.     By  Charles  Gar- 
vice.     (6)     Cloth,  $1.25. 
Invisible   Event.       By   J.   D.   Beresford. 

(11)     Cloth,  $1.50." 
It  Pays  to  Advertise.      By  Megrue  and 

Hackett.     (3)     Cloth,  $1.25. 
Jaffery.       W.     J.     Locke.     (5)       Cloth. 

$1.35. 
Jealous  Goddess,  The.        Madge  Mears. 

(5)     Cloth,  1.25. 
Lady  Passenger,  The.     By  A.  W.  March- 

mont.     (6)     Cloth,  $1.25. 
Loneliness.        By    Robert   Hugh    Benson 

(9)  Clbth,  $1.25. 


Love-Birds    in   the    Coco-Nuts.        Peter 

Blundell.     (5)     Cloth,  $1.25. 
Mary  Moreland.     By  Marie  Van  Vorst. 

(9)    Cloth,  $1.35. 
Merry  Andrews.      Keble  Howard.      (5) 

Cloth,  $1.25. 
Millionaire,  The.      Michael  Artaebashel. 

(5)     Cloth,  $1.25. 
Mrs.   Martin's  Man.       By   St.   John   G. 

Ervine.     (8)     Cloth,  $1.25. 
Runaway  June.        By   George   Randolph 

and  Lillian  Chester.     (9)     Cloth,  50c. 
Scarlet  Plague,  The.      By  Jack  London. 

(8)    $1. 
Seventh  Post  Card,  The.    Flowerdew.  (9) 

Cloth.  $1.25. 
Victory.     By  Joseph  Conrad.     (3)  Cloth, 

Non-Fiction. 

Abbas  II.      Earl  of  Cromer.     (8)     75c. 
A.  B.   C.  of  Electricity.      Meadowcroft. 

(11)     Cloth.  50c. 
A.  B.  C.  of  Union  Jack.    Cecil  H.  Crofts. 

Boards,  15c. 
Armageddon.       Stephen    Phillips.      (5) 

Drama.     Cloth,  75c. 
American    Opinions    of    the    War,     60. 

Various.     (5)     Cloth,  35e. 
Changing  Germany.    Charles  Tower.  (5) 

History.     Cloth,  $2.50. 
Cloister,  Aplay,  The.     Emile  Nerhaeren. 

(5)     Drama.     Boards,  60c. 
Englishman's    Recollections    of    Egypt, 

An.      Baron  cle  Knsel.     (5)     History, 

Cloth,  $3.50. 
General   Sketch   of  the  European  War, 

First  Phase.    Hilaire  Belloc.    History. 

Cloth,  35c. 
Great  War,  Second  Phase,  The.      Frank 

H.  Simonds.  (5)  History.  Cloth,  $1.25. 
History   of  the    War.       Vol.    4.      John 

Buchan.     (12)    History.    Cloth,  35c. 
Hugh:  Memoirs  of  a  Brother.       A.    C. 

Benson.     (3)     Biography.  Cloth,  $1.50. 
Island,  The.       Richard  Whiteing.      (12) 

Travel.     Cloth,  35c. 
Lovers,    The    Free    Woman.        Maurice 

Donnay.     (5)     Cloth,  $1.50. 
My  Shrubs.     Eden  Phillpotts.    (5)    Hor- 
ticulture.    Cloth,  $3. 
Official  Crises  of  Royal  Navy.    Ppr.  fold- 
er, 35c. 
Rabindranath    Tagore:    A    Biographical 

Sketch.     Ernest  Rhys.   (8)  $1.00. 
Report   of  the   Alleged  German  Atroci- 
ties.    Viscount  Bryce.     (8)  10c. 
Russia  and  the  World.     Stephen  Graham. 

(8)   $2.00. 
Secrets     of     the     Hohenzollerns,     The. 

Armgaard  Karl  Graves.       (9)      Cloth, 

$1.50. 
Short  History  of  Belgium  and  Holland, 

A.     Alexander  Young.    History.  Cloth, 

$1.50. 

39 


Stefan  Zweig.  Emile  Nerhaeren.  (5). 
Boards,  $1.75. 

Union  Jack,  The.  F.  J.  Johnston-Smith. 
(11)   Paper,  15c. 

World  in  the  Crucible,  The.  Sir  Gil- 
bert Parker.   (9)  Cloth,  $1.50. 


BOOKS    RECEIVED. 

Steam  Boilers  and  Combustions,  by  John 
Beatty.  London:  Scott,  Greenwood  & 
Sons.    Cloth,  4  sailings,  net. 

Love  in  War  Time,  by  Ambrose  Clark. 
London:  T.  Werner  Laurie. 

A  Tale  of  the  South  Seas. 

A  Man  From  the  Past,  by  Stanley  Portal 
Hyatt.    London:     T.  Werner     Laurie. 
Overseas  edition,  paper. 
A  new  tale  by  the  author  of  "Black 
Sheep.'' 

The  Psychology  of  the  Kaiser,  by  Mor- 
ton French.  London:  T.  Fisher  Un- 
win.    Cloth,  2s.  Cxi. 

This  book  deals  with  the  Kaiser's  Di- 
vine rig'ht  delusion;  his  monomanias  in 
regard  to  the  German  autocracy  and  the 
army;  his  supreme  sentiment  of  self  re- 
gard and  his  violent  antipathy  to  the 
Social  Democratic  Party  which  amounts 
to  an   obsession. 

m 

A  POWERFUL   SERMON. 

"Brudders  and  sistahs,"  said  the  old 
colored  preacher,  "I'se  gwine  to  preach 
a  pawahful  sermon  dis  maunin.'  I'se 
gwine  to  define  de  undefinable,  I'se 
gwine  to  explain  de  unexplainable,  an' 
I'se  gwine  to  unscrew  de  unscrutable." 


WHAT  HE  SHOULD  DO. 

The  man  who  does  not  advertise 
simply  because  his  grandfather  did  not, 
should  wear  knee  breeches,  silk  stock- 
ings and  a  wig. 

The  man  who  does  not  advertise  be- 
cause it  costs  money  should  quit  paying 
salary  for  the  same  reason. 

The  man  who  does  not  advertise  be- 
cause he  doesn't  know  how  to  write  an 
advertisement  should  quit  eating  be- 
cause he  can 't  cook. 

The  man  who  does  not  advertise  be- 
cause somebody  said  it  did  not  pay, 
should  not  believe  the  world  is  round 
because  the  ancients  said  it  was  flat. 


The  business  of  W.  Hawthorne  &  Co., 
Cornwall,  Ont.,  is  being  wound  up,  Mr. 
Hawthorne  having  been  killed  in  action 
in   Flanders. 


New  Goods  Described  and  Illustrated 


PENCIL  VENDING  MACHINE. 

A  new-comer  of  vital  interest  to  sta- 
tioners is  a  pencil  vending-  machine.  It 
displays  the  pencils  in  plain  view  of 
everybody,  yet  secure  from  theft  behind 
the  glass  front  of  the  vender,  and  in 
each  sale  thus  effected  time  is  saved  that 
would  in  the  ordinary  way  be  spent  in 
waiting  upon  the  customer. 

This  pencil  vender  could  be  placed 
outside  the  store,  or  better  still,  arrange- 
ments could  be  made  to  have  one  set  up 
in  one  of  the  principal  hotels.  It  is  safe 
to  say  that  the  sales  that  would  be  creat- 
ed by  the  novelty  of  operating  the  ma- 
chine alone,  would  soon  make  the  vend- 
ing- machine  pay  for  itself. 


A  HANDY  RECEPTACLE. 

As  about  everything  not  needed  in  the 
modern  office  gets  thrown  into  the  waste 
basket  there  has  grown  up  a  demand  for 
a  receptacle  for  all  junk  that,  while 
handsome  in  appearance,  will  be  iron 
clad  and  fireproof.  Such  an  article  is 
now  on  the  market.     This  "basket''  is 


handsomely  finished  in  mahogany  strip- 
ing, it  is  as  much  of  an  ornament  as  it  is 
a  receptacle,  and  protects  property  by 
discouraging  fires  at  the  start.  A  flame 
in  this  basket  is  as  safe  as  in  the  fire 
place — not  even  the  appearance  is  harm- 
ed, for  the  finish  is  baked  on  at  a  tem- 
perature of  275  degrees,  a  heat  higher 
than  that  of  any  accidental  blaze. 


SWEET  GRASS  BASKETS  OF  PINS. 

The  trade  is  familiar  with,  the  foreign 
made  pin  cubes  which  have  such  an  ex- 
tensive sale  in  practically  every  notion 
department.    These  glass-headed  pins  are 


put  up  very  attractively  in  a  number  of 
different  forms  besides  cubes;  these  in- 
clude glass  tubes,  fancy  baskets,  etc. 

For  many  years  this  class  of  goods  has 
been  made  almost  exclusively  in  Europe ; 
the  difficulty  experienced  in  obtaining 
them  in  sufficient  quantities,  however, 
suggested  to  American  manufacturers 
the  possibility  of  making  them  in  this 
country,  and  many  attractive  articles 
have  been  the  result.  The  basket  is 
beautifully  made,  and  even  without  its 
complement  of  pins  would  make  a  pretty 
keepsake   or   souvenir. 


NEW  FLAG  HOLDER. 

Among  the  new  items  just  introduced 
by  the  Copp,  Clark  Co.  is  a  flag  hold,  be- 
ing a  base  with  holes,  whereby  thirteen 
flags  can  be  most  effectively  displayed 
by  inserting  the  sticks  in  these  holes. 
These  flag  holders  are  good  for  counter 
display,  and   also  in  windows. 


RENEWABLE    STAMP    PAD. 

Something  decidedly  new  in  stamp 
pads  is  the  "Clarke  Pad,"  which  the 
inventor  succeeded  in  perfecting  after 
five  ygars'  effort.  The  need  for  such  a 
pad  was  impressed  upon  him  in  his  work 
as  a  bank  clerk,  and  various  schemes 
were  tried  out  to  evolve  a  pad  with  a 
renewal  surface  before  he  hit  upon  the 
one  now  being  marketed. 

The  pad  has  a  removable  base-plate, 
by  which  the  inked  portion  of  the  pad 
can  be  removed  and  a  layer  of  the  sur- 
face cloth  removed  when  it  shows  wear. 
When  replaced,  the  pad  is  just  like  a 
new  one,  and  this  operation  may  be  re- 
peated six  times,  when  a  refill  of  six  sur- 
face cloths  and  felt  pad  is  necessary. 
Thus  the  article  may  be  styled  a  "six- 
in-one"  pad.  The  metal  case  is  par- 
ticularly strong,  and  this  will  help  its 
sale.  It  is  all  the  more  interesting  for 
sales  effort  on  the  part  of  stationers  by 
reason  that  it  will  mean  subsequent  sales 
of  refills. 

This  pad  is  made  by  the  Clarke  Pro- 
ducts  Company,   of   Toronto. 

While    a    big    cjemand    is    anticipated, 

the  company  is  not    losing    sight  of  the 

fact   that   there  will   still   be   a   demand 

for  the  old-style  rubber  stamp  pads,  and 

40 


they  will  manufacture  these  as  well  as 
other  rubber  stamp  requisites,  thus  add- 
ing a  new  enterprise  to  Canada's  coterie 
of  stationery   specialty  manufacturers. 


CADO   LINE-DATER. 

Cado     line-dater,     as    illustrated 


The 
here,    is    now 


being    introduced    to    the 


Illustration    is    reproduction    through   courtesy 
of  Buntin,  Gillies  &  Co. 


Canadian  trade.  It  is  self-inking  and 
substantially  constructed  of  metal, 
working  smoothlv  without  friction. 


A  splendid  little  toy  recalls  the  old  cot- 
ton carrying  side-wheelers  that  plied  the 
Mississippi  in  the  days  when  these 
queer,  yet  quaint,  craft  were  the  last 
word  in  aquatorial  architecture.  This 
little  toy  is  a  real  Mississippi  side-wheel- 
er, the  paddle  wheels  of  which  are  set 
in  motion  by  elastic  band  power.  A  ten- 
cent  boat  made  along  the  same  lines  has, 
but  one  paddle  wheel,  and  that  placed  at 
the  stern  of  the  boat. 


BOOKSELLER      AND      STATIONER 


Weld  on  Roberts 

Rubber  Erasers 


SCHOOL  ERASERS  of  all  kinds  and  sizes. 
Send  for  samples. 

All  styles  of  Erasers  for  Office,  Library,  Architect, 
Artist  and  the  Home. 


__3  7^REDl12  0 
VVELDON;ROBERTS 

NEWARK. -N.    J. 


WELDON  ROBERTS   RUBBER  CO.  off.ce  &  works  NEWARK,  N.J.  U.&A. 


CANADIANIZE  YOUR  BUYING 

Did  you  know  that  Rubber  Stamp  Inking  Pads  were  now  being  manufac- 
tured in  Canada? 

Have  you  ordered  and  do  you  know  the  excellency  of  our  line? 

In  it  you  will  find  embodied  every  good  feature  known  to  the  stamp  pad 
industry — material  and  workmanship  the  best  procurable — the  ink  absolutely 
unadulterated — guaranteed  to  give  perfect  satisfaction  or  money  back. 

"We  invite  comparison  with  foreign-made  pads  as  to  quality,  service, 
cost,  etc. 

CANADIANIZE  YOUR  BUYING— we'll  appreciate  your  business. 

Write  TO-DAY  for  descriptive  matter  and  price  list — file  it  for  reference 
— and  don't  forget,  we  are 

the  ONLY  STAMP  PAD  MANUFACTURERS  IN  CANADA 


CLARKE  PRODUCTS 

LIMITED 
1826  Dundas  St.      .'.      Toronto 


Eagle   ORLOFF   Pencils         Retail  Price  5c.  each 


843  HB:     *  "ORLOFF"*  Commit  £eod    ^feU  • 


Packed  One  Dozen  in  Pull-Off  Box — Half  Gross  in  a  Carton,  Hexagon  Shape,  Yellow  Polish,  Gilt  Stamp. 
Accurately  graded  in  NINE  DEGREES:         2B      B      HB      F      H       2H      3H      4H      6H 

These  pencils  contain  the  purest  and  best  Graphite,  and  are  specially    adapted  for   DRAUGHTSMEN, 
ARCHITECTS.  LITHOGRAPHERS.  BOOKKEEPERS  and  MERCHANTS. 

EAGLE  PENCIL  COMPANY,  377  Broadway,  New  York 


PARCHEESI 


1  doz.  to  6  doz. 
6  doz.  or  over 


$5.50  per  doz. 
$5.00  per  doz. 


"ARCHEES1 


MANUFACTURED  BY 

SELCHOW  AND  R1GHTER  CO. 


620  Broadway,  New  York 


SOUVENIRS  AND  NOVELTIES 

We  manufacture  a   big   line  for  the  ten-twenty-five  cent  stores 
as  well    us   for   the   department    stores    md   the  general   stores, 
Including  Clocks,   Ink   Wen   Sets.  Smokers'  Sets.  Pipe  and   Tie 
Racks,    Etc.,    made   in    Rustic,    Mission    and   of   Rosewood. 
TOBYHANNA    SOUVENIR    &    NOVELTY    MFC    CO., 
TOBYHANNA,   PA. 


LOCAL    VIEWS 

441   BROADWAY,   NEW   YORK. 

Postcards  printed  to  order  from  100  up.  Your  Building,  Interior,  Street 
Scenes,  Churches,  Factories,  etc..  500%  Profit.  Write  particulars,  free 
samples.  SPECIAL:— 1000  Comics.  Lovers,  Mottoes,  Birthday,  Best 
Wishes,   $3.30,   carriage   charges   prepaid.     Agents   wanted. 

LOCAL    VIEWS 


41 


Small  Patterns  in  Wallpapers  for  1916 

Black  and  Whites  Will  Continue  in  Favor — Battleship  Grey  Will  Be  Strong — Generally 
Shades  Will  Be  Unconspieuous — Special  Embossed  Effects. 


IF  there  is  any  outstanding 
design  in  colors  of  wall- 
papers which  is  going  to 
be  fashionable  for  1916,  it  is 
battleship  grey.  This  obvi- 
ously is  the  influence  of  the 
war  on  drapery  and  decora- 
tive styles  and  grey  probably 
will  have  a  very  good  run  in 
this  country.  Manufacturers 
are  banking  on  this  color  to  a 
very  large  extent.  Many 
pretty  designs  may  be  seen; 
grey  is  the  same  as  putty 
cloth  in  color  and  is  pro- 
duced in  a  sort  of  overprint 
style  or  shadow  cloth  effect. 
It  is  a  particularly  good  color 
for  parlor  use. 

So  far  as  styles  are  con- 
cerned there  is  little  new  ex- 
cept that  the  small  pattern 
rather  than  the  big  one  is 
coming  into  vogue  for  next 
year.  This  is  a  small  pattern, 
chiefly  flowerets,  or  some 
little  ornamentation  which 
completely  covers  the  wall- 
paper. The  colorings  are  all 
very  light  and  with  the  ex- 
ception of  black  and  white 
will  have  a  fairly  good  run, 
as  in  all  periods  of  war,  the 
colors  for  next  year  will  not 
be  pronounced;  .thus  pale 
blues,  pale  greens  and  pinks, 
anything  inconspicuous  and 
quiet  will  be  the  thing  for  wallpaper  during  1916. 

With  regard  to  black  and  white  wallpaper  these  are 
already  fashionable  and  a  greater  vogue  is  promised  for 
next  year.  Several  styles  of  these  new  specialties  are 
shown ;  some  of  them  have  an  attractive  colored  border  of 
flowers  which  °ives  a  somewhat  bizarre  effect.  The  colors 
in  the  case  of  the  black  and  white  body  are  rather  more 
pronounced.  What  we  have  said  with  regard  to  quiet 
colors  does  not  apply  to  the  border  but  they  are  about  the 
only  exception. 

A  paper  of  quite  moderate  cost  will  consist  of  an  array 
of  floral  and  foliage  designs-,  tapestries  conventional  pat- 
tern, with  a  border  or  ribbon  effect.  It  wiH  have  consid- 
erable vogue  in  all  sorts  of  widths  and  thicknesses.  As 
for  gilt  papers  these  are  quite  as  attractive  as  usual.  There 
is  a  plethora  of  conventional  and  floral  patterns  and  this  is 
specially  designed  for  the  inclusion  of  gold  in  the  colors. 
There  are  striped  wallpapers  which  have  "ready-cut"  bor- 
ders dealing  with  fruit  and  flowers  and  one  very  nice 
design  consists  of  rosebuds  amidst  a  cluster  of  foliage, 
which  is  shown  over  a  stripe  having  a  beading  of  gold.* 
There  are  some  quaint  designs  on  fancy  background  which 
would  be  suitable  for  halls,  and  large  rooms — bedrooms  and 
dining  rooms,  for  instance.     One  of  the  cuts  which  we  fe- 


This  is  a  view  of  a  dainty-looking  corner  made  up 
from  the  new  Staunton  line  of  wallpapers  for  1916, 
consisting  of  upper  hanging,  ready-cut  border  and 
lower  hanging. 


produce  here  will  corrobor- 
ate more  plainly  possibly, 
what  we  have  to  say  in  this 
regard. 


Embossed  Papers. 

So  far  as  embossed  papers 
are  concerned  there  are  a 
good  many  high-class  stripes 
and  monotone  designs  in 
lighter  tones.  These  have  the 
"ready-cut"  border  and  trim- 
mer. In  fact  quite  a  lot  of 
them  are  made  by  the  "intag- 
lio ' '  rotogravure  process 
which  retains  the  impression 
of  the  embossing  rollers  after 
the  goods  have  been  hung. 
Some  silk  embossed  papers 
are  featured,  too,  in  all  fash- 
ionable shades — and  in  this 
connection  we  urge  the  im- 
portance of  light  colored 
papers — some  of  which  have 
an  outline  of  gold  in  the  pat- 
tern, while  others  have  floral 
borders  in  contrasting  but  not 
loud  tones. 

For  a  quiet  but  effective 
line  the  oatmeal  paper  is  still 
going  to  be  fashionable.  Con- 
forming at  last  to  the  idea  of 
people  who  want  something 
fairly  plain  yet  something 
better  than  the  ordinary 
kalsomine  decoration  are 
some  wallpapers  arranged  in 
textile  effects.  Suede  and  other  fabrics  are  designed  and 
an  array  of  artistic  shades  is  shown.  A  handsome  wood- 
grain  effect  on  this  oatmeal  paper  will  suit  the  quiet  and 
conservative  taste.  Surmounting  it  is  a  ready-cut  frieze 
suitable  for  panelling  treatment. 

Greens  Next  to  Greys. 

To  go  ha*  k  for  one  minute  to  the  question  of  colors,  if 
there  is  one  more  than  another  which  will  have  vogue,  apart 
from  the  battleship  grey  it  is  dark  green  and  some  very 
effective  designs  in  this  and  in  small  flowerets  and  fruit 
arrangements  are  displayed.  These  are  suitable  for  morn- 
ing rooms  or  intended  for  bedrooms,  particularly  if  the 
pattern — in  the  latter  case — is  fairly  small. 


The  more  knowledge  there  is  in  existence  concerning 
the  basis  of  granting  credit  and  the  handling  of  credit,  the 
better  for  the  business  community,  and  the  place  to  first 
commence  an  inculcation  of  credit  knowledge  is  in  our 
educational  institutions. 

There  is  a  big  demand  for  novelties  these  days.  They 
are  a  stimulus  to  buying;  they  coax  trade.  But  they  must 
lie  displayed  to  be  sold.  Try  some  novel  way  for  display- 
ing them  and  the  otherwise  unresponsive  public  may  suc- 
cumb to  the  double  novelty. 


42 


BOOKSELLER      AND      STATIONER 


Fine  Inks  and  Adhesives 


FOR  THOSE 


WHO  KNOW 


Higg 


ins 


Drawing  Inks 
Eternal  Writing  Ink 
Engrossing  Ink 
Taurine  Mucilage 
Photo  Mounter  Paste 
Drawing  Board  Paste 
Liquid  Paste 
Office  Paste 
Vegetable  Glue,  etc. 


Are   the   finest   and   best    Inks   and   Adhesives 

These  manufacturers  have  a  unique  standing 
among  discriminating  consumers,  the  ready- 
money  kind  who  know  what  they  want  and  are 
willing  to  pay  for  it.  They  are  worth  cater- 
ing to. 

CHAS.  M.  HIGGINS  &  CO.,  Mfrs. 


Branches : 
Chicago,   London 


271    Ninth   St. 
BROOKLYN,  N.Y. 


SHEET   MUSIC  AND    MUSIC 
BOOKS  OF  THE  BETTER  CLASS 

We  are  sole  representatives  in  Ganaila  of  the 
leading  English  music  publishers  ami  carry  a 
very  complete  stock  of  standard  publications 
for  educational  and  general  use. 
NEW  SONGS,  PIANO  MUSIC,  VIOLIN  and 
ORGAN  MUSIC,  ANTHEMS  and  CHORUSES 
in  great  variety.  Liberal  discounts  to  the 
trade. 

AN6L0-GANADIAN  MUSIC  PUBLISHERS  ASSOCIATION,  Ltd. 

ASHDOWN'S  MUSIC  STORE 

144  Victoria  Street,  .*.  TORONTO 


HINKS,  WELLS  &Cf 


■i  *  «  ±'m^^wjMZir^r~ 


Registered 


Before  buying  a  fresh  stock  of  pens,  get  samples  and 
prices  of  the  famous 


a 


Rob  Roy"  Pen 


the  popular  and  quick-selling  pen. 
It  is  made  of  fine  steel,  writes  easily  and  smoothly 
and  suits  almost  any  hand.  "Rob  Roy"  Pens  are 
made  In  one  of  the  best  equipped  factories  in  Bir- 
mingham, Eng.— the  home  of  the  pen-makine 
industry.  s 

Manufactured  by  the  proprietors  : 

Hinks,  Wells  &  Co.,  Birmingham,  Eng. 


These  Popular  Priced 

Loose  Leaf  Price 
Books 

Sell  Quickly 

Ever  notice  haw  the  cost  of  the  average  loose  leaf 
price  book  frightens  away  many  sales?  Even 
though  you  explain  that  the  cover  can  be  kept 
for  a  long  time  and  the  filler  replenished  at  will, 
the  first  cost  seems  to  stick  in  their  throat. 

It  was  just  to  help  yon  turn  these  opportunities 
into  sales  and  satisfied  customers  we  made  up  the 
Universal  Line  of  price  hooks  in  three  important 
sizes. 

The  books  are  highly  attractive  and  well  hound. 
They  come  in  6%x3%,  8y2x5y2,  Llx8V2.  Fillers 
in  four  different  styles  of  ruling,  faint,  faint  four 
columns,  dollars  and  cents,  and  quadrille.  All  are 
supplied  with  linen  tab  indexes. 

A  window  display  with  attractive  cards  would  he 
just  the  thing  to  start  them  moving  quickly  in 
your  store.  Write  to-day  for  trial  order  and  start 
planning  an  attractive  window  display. 

Boorum  &  Pease 
Loose  Leaf  Book  Co. 


Make 


of 


"STANDARD"  LOOSE  LEAF  DEVICES 

MAIN   OFFICE:    Hudson   Ave.  and  Front    St.,   Brooklyn,   N.Y. 
FACTORIES:    Brooklyn,    N.Y.j    St.    Louis,    Mo. 

SALESROOMS: 

109-111   Leonard    St.,   New   York. 
Republic  Bids.,   Chicago,  111. 
220    Devonshire    St..    Boston,    Mass. 
4000   Laclede  Ave.,   St.   Louis,    Mo. 


43 


BOOKSELLER      AND      STATIONER 


Animal  A. B.C.  Toy  Blocks 


Most  attractive  sellers  now  on  the 
market.  Made  up  in  boxes  6^  x  10^ 
and  8^  x  14.  Each  set  is  composed 
of  24  blocks  of  light  wood  covered  on 
both  sides  with  high-grade,  5  colors, 
lithographed  pictures  of  gripping 
interest  to  the  juvenile  mind. 


IVrite  for  prices  and  particulars. 


FULTON  SPECIALITY  CO. 


128  FULTON  STREET 


ELIZABETH,  N.J.,  U.S.A. 


44 


BOOKSELLER      AND      STATIONER 


Time    and    Material 
Saver.    Weighs 
about  4  lbs.  Fully 
nickeled  plated 
100^     fool- 
proof. 


IDEAL  SELF-FEEDING  AUTOMATIC 
PORTABLE  EYELETTING  MACHINE. 

:iiis   new   machine  has  a   "Trough   Magazine"   for 
the    reception    of   Ideal    Eyelets   formed    into    strips 
of    (16)    fifteen    (patented    in    the    United    States    and 
foreign  countries.)     With  but  oue  stroke  of  the  handle 
papers'  are  perforated,  eyelets  are  automatically   inserted 
anil   made  secure,  without  a   miss  or  a  skip,  not  an  eyelet 
lost.      No    Other    portable    device    as    efficient,    uone    so 
simple  or   sturdy   of  construction   as  the   Ideal.     A   real   boon 
the  busy   office. 

FREE  TRIAL 

One    only    Ideal    Automatic    Self-Feeding    Eyeletting   Machine    sent 
to    responsible    dealers    on    30    days'    trial.      It    must    meet    fullest 
approval    or    may    be    returned    for    credit.      Price    and    trade    dis- 
count  from   sole   Mfrs.    and   owner's. 

IDEAL  SPECIALTIES 
MFG.  CORP. 

552  PEARL  STREET 
NEW  YORK.  U.S.A. 


eel. 
1914. 


Improved  Superior  Paper  Fasteners  A^J^' 

S  U  P  E  R  I  O  R       They    are     superior 
(appropriately  named)  to  all  others. 

Improved  Superior  Paper  Fasteners  have  double 
prongs,  two  (2)  piercing  points  tend  to  prevent 
papers  from   twisting. 

Improved  Superior  Paper 
Fasteners  have  closed 
prong  housings  which 
protect  fingers  from  be- 
ing lacerated  :  this  is  not 
so  with  the  open  sleeve 
kind. 
Keeent  Improvements  (i.e.) 
deeper  double  prongs 
and  proug  housings  and 
the  new  ehamferred 
edges,  each  au  added 
efficiency,  have  made  the 
Improved  Superior  Paper 
T RAOE.  MARK  Fasteners    Fit   the   paper. 

They  are  by  far  the  peer 
of  all   others. 


SEE  THOSE 
PRONGS  ? 


WHEN   we   announce   that  the   "Van   Dyke"    Is   the    Best 
pencil  we  have  produced,  every  stationer  knows  that  it 
must  be  one  of  exceptional  merit. 
Fifty  years  of  experience,  coupled  with  the  best  efforts  of  our 
chemical  laboratory  in  the  conduct  of  varied  and  prolonged  ex- 
periments to  provide  what  is  essential  in  a  lead  we  would  call 
"our  best,"  have  resulted  in  the  "Van  Dyke." 

Absolute  smoothness,  an  unvarying  texture  and  a  wear-re- 
sisting durability — elements  so  necessary  in  the  ideal  drawing 
lead,  have  been  developed  to  an  unusual  extent,  and  the  "Van 
Dyke"  will  more  than  satisfy  the  most  critical  of  professional 
and  technical  users. 

No.  600  "Van  Dyke"  is  Hexagon  Shape,  Yellow  Polish,  with  lead  in  the 
following  degrees:   6B,   5B,   4B,   3B,   2B,   B,   HB,   F,   H,   2H,   3H,  4H,   5H, 
6H,  7H.        Quality  and  Accuracy  of  Degree  of  Lead  Guaranteed. 
We  shall   be  glad  to  submit  samples  and  interesting  prices  to   the  trade 

upon  request. 


Made  in  America  by 
The  Oldest  Lead  Pencil  Factory  in  America 


EBERHARD  FABER 


NEW  YORK 


TJAIIf   DO  YOU   SHELVE  YOUR 
nUW    LOOSE  LEAF  RECORDS? 

In  Bundles?     In  Bookform? 

Any  office  boy  can  do  the  latter  by  using  the 

"F-B"  Loose  Leaf  Holder 


Pat.   May   13,    1913 

Practical  and  low  priced. 
Adjustable  to  fit  any  size  of  paper. 
Independent  of   the  location  of  punchholes. 

Send  for  prices  and  particulars. 
R0CKHILL  &  VIET0R,  Sole  Agents,  Dep't  "F-B" 

(Branch:  180  N.  Market  St.,  Chicago)     22  Cliff  St., New  York 


IL-Jth  ■  K,rMm  sttbmen  -Ammo' 

PHYSICAL 


PHYSICAL 
CULTURE 

The  Leading  Publication  of  its 
kind. 
Edited  by  John  Brennan. 
On  sale  the  21st  of  each  month 
from  your  News  Company.  Fully 
returnable  within  60  days.  Give 
it  a  display.  Call  your  custom- 
ers' attention  to  it  and  they  will 
not   want   to   be    without    it. 

Advertising:    matter    furnished    on    request. 
PUBLISHED    BY 

PHYSICAL  CULTURE  PUBLISHING  CO. 

FLAT  IRON  BUILDING  .'.  NEW  YORK 


PARAGON 
PEN   BRUSH 
No.  80 

Paragon  Eubber  Fountain  Marking  Pen  is  the 
best  Marking  Pen  or  Brush  ever  invented  for  making 
card  board  signs  and  marking  cartons  and  shipping 
packages,  and  for  School  Work. 

The  principal  feature  is  the  uniform  mark.  No 
different  line  or  mark  can  bo  made. 

Retails  for  10  cents.  Can  be  ordered  through  any 
Canadian  jobber. 

Manufactured   by 

FRANK  A.  WEEKS  MFG.  CO. 

93  John  Street,  New  York. 

Manufacturers  of 

Paragron    Slide    Cover    Inkstands,   and    other    Specialties. 


45 


II  <)  O  K  S  !•:  !.  L  K  R      AMD      STATIONER 


BUYERS'   GUIDE 


MADE 


CANADA 

ADDING  MACHINE  ROLLS 

More  profit  for  the  dealer. 
Write   us   tor  samples   and   prices. 

MONARCH  PAPER  CO.,  Limited 

Manufacturers  419  King  St.  W..  Toronto 


2  TOYS 

IN  1 

THE   NEW   SONOPHONE 

A  real  brass  horn  and  musical  instrument 
combined.  Every  child  can  blow  a  horn, 
then  play  the  musical  instrument. 

A  BIG  SELLER  THIS  YEAR. 

Sonophone     Co.,    338    Broadway,    N.Y. 

L.  G.  BEEBE,  Canadian   Representative, 
53  Yonge  Street,  Toronto 


LOOSE-LEAF 
METALS 


De  Luxe  Line  Metals  are  used  in  every 
civilized  country  in  the  world.  We  make 
all  kinds.      Write  for  Catalogue  No.  32. 

WILSON-JONES  LOOSE  LEAF  CO. 

CHICAGO  .'.  NEW  YORK 


Wycil  &  Company 

85  Fulton  Street,  New  York  City 
t 

carry  a  large  stock  of 

German,  French,  Spanish 
and  Italian  Grammars 

.  of  the 
Gaspey-Otto-Sauer  Series 
Liberal  Discounts  to  the  Trade 


THE  SENGBUSCH 

SELF-CLOSING 

INKSTAND 


Appreciated         and 
used       wherever 
economy,  cleanliness 
and  good  work  are  desired.     Thousands  in 
rliilv  use  everywhere.    Unexcelled  for  busi- 
ness or  home  use.     Sell  quickly.     Good  re- 
turns.    Write  to-day. 
Sengbusch   Self-Closing  Inkstand   Co. 
200  Stroh  Building  Milwaukee,  Wis. 


ART    SUPPLIES. 

Artists'   Supply  Co.,  77  York  St.,  Toronto. 
A.   Ramsay  &   Son  Co.,  Montreal. 

BLOTTING    PAPERS. 

Tte   \lbemarle  Paper  Co.,,  Richmond,  Va. 
.lohn  Dickinson  &  Co.,  Montreal. 
Dawson  &  Sons,  W.  V.,  Montreal. 

BLANK     BOOKS. 

Boorum  &  Pease  Co.,  Brooklyn,  N.Y. 

Brown   Bros.,    Ltd.,   Toronto. 

Buntin,    Gillies    &    Co.,    Hamilton. 

\Y.    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
National   Blank  Book   Co.,  Holyoke,  Mass. 
The  Copp,   Clark  Co.,   Toronto. 

CHRISTMAS    AND    PICTURE    POST    CARDS. 

Dow  &   Lester,  Foresters  Hall   Place,  Clerken- 

well   Rd.,   London,  E.C.. 
Alfred  Guggenheim,  529  Broadway,  N.Y. 
Birn  Bros.,   266  King  St.  W.,  Toronto. 
Menzies  &  Co.,  Toronto. 

Packard  Bros.,  329  Craig  St.  W„  Montreal,  Que. 
Valentine  &  Sons,  Toronto  and  Montreal. 
T.   ,T.   Wright  &  Sons,   Ltd.,  Blackhorse   Lane, 

Walthamstow,  London. 
Samuel  A.   C.  Todd,  26  Bothwell  St.,  Glasgow, 

Scotland 
Raphael  Tuck  &  Sons  Co.,  Ltd.,  9  St.,  Antoine 

-Street,    Montreal. 

CODE   BOOKS. 

The    American    Code   Co.,   83    Nassau    St.,    New 
York. 

CRAYONS. 

American  Crayon  Co.,  Sandusky,  Ohio. 
Binney  &   Smith,   New   York. 

EMBOSSING. 

Standard    Embossing   Co.,   36-38   Lombard    St.. 
Toronto 

ENVELOPES. 

Brown  Bros.,   Limited,  Toronto. 
Buntin,   Gillies   &  Co.,    Hamilton. 
Copp,   Clark  Co.,   Toronto. 

W„    V.    Dawson,    Limited,    Montreal,    Toronto, 
Winnipeg. 

FANCY  PAPERS,  TISSUES  AND  BOXES. 

Dennison   Mfg.   Co.,    Boston. 
Menzies   &   Co.,   Toronto. 

A.    R.    MacDougall    &    Co.,    266    King    St.    W., 
Toronto. 

FOUNTAIN    PENS. 

Arthur  A.  Waterman   Co.,   Ltd.,   New  York. 

Mabie,   Todd   &   Co.,   Toronto. 

Sanford    &    Bennett    Co.,    51-53    Maiden    Lane, 

New    York. 
A.    R.    McDougall    &    Co.,    266    King    St.    W., 

Toronto. 
Paul  E.  Wirt  Co.,  Brown  Bros.,  Ltd.,  Toronto, 

Canadian    Agents. 

INKS,  MUCILAGE  AND  GUMS. 

Chas.  M.   Higgins  &  Co.,  Brooklyn,  N.t. 

The  Carter's  Ink  Co.,   Montreal. 

W..    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
Stephens'    Inks,   Montreal. 
S.    S.    Stafford   Co.,   Toronto. 
"Gloy,"    A.    R.    MacDougall    &    Co.,    266    King 

St.    W.,    Toronto. 
"Glucine,"    Menzies   &   Co.,   Limited,   439   King 

St.  W.,  Toronto. 

INDELIBLE     INK. 

Carter's    Ink   Co.,   Montreal. 
Payson's   Indelible   Ink. 
S.   S.   Stafford   Co.,   Toronto. 
H.  C.   Stephens,  London,  Eng. 

INKSTANDS. 

The  Sengbusch  Co.,  Milwaukee. 


46 


THE  FAULTLESS  LINE 

OF  LOOSE  LEAF  METALS 

Most  complete  line  of  Ledger,  Sectional 
Post,  Solid  Post  and  other  Loose  Leaf 
Metals. 

On    request    to-day    our    Catalog    GC    and 
special    proposition. 

STATIONERS  LOOSE  LEAF  CO. 


342  Broadway 
203  Broadway 


Milwaukee,  Wis. 
New  York  City 


HOGGSON 
TIME  STAMPS 

Time   Every   Act, 

Operation 

or    Transaction 

In     Successful    Daily 

Use  Since  1889 

PRICE: 

S5.00.       $10.00.      $15.00 

GUARANTEED 

S.  H.  HOGGSON  &  CO. 

Thames  Building  -  -  NEW  YORK 

Standard 
Commercial  Works 

CANADIAN      CUSTOMS      TARIFF 
HAND    BOOK.     Enlarged   and    revised 

to  date Price,  $1.00 

MATTE'S   INTEREST    TABLES   at   4 

to   10   per   cent Price,   $3.00 

MATTE'S    INTEREST    TABLES    at    3 

per  cent Price,  $3.00 

HUGHES'    INTEREST    TABLES     and 
book  of  days  combined,  at  3  to  8  per 

cent Price,  $5.00 

HUGHES'      SUPPLEMENTARY      IN- 
TEREST  TABLES    Price,   $2.00 

HUGHES'     INTEREST    TABLES  at  6 
and  7  per  cent.,  on  folded  card, 

Price,  $1.00 
HUGHES'  SAVINGS  BANK  INTER- 
EST  TABLES,   at   3   or   3%   per   cent., 

each  on  separate  card Price,  $1.00 

BUCHAN'S    STERLING    EXCHANGE 

TABLES    Price,  $4.00 

BUCHAN'S    STERLING    EQUIVA 
LENTS    AND    EXCHANGE    TABLES. 

Price,  $4.00 
BUCHAN'S  PAR  OF  EXCHANGE 
(Canadian)  Mounted  on  card.  Price,  35c 
THE  IMPORTER'S  STERLING  AD 
VANCE  TABLES.     From  5  to  100  per 

cent,   advance    Price,   $2.00 

IMPORT     COSTS.       A    new    Advance 

Table   Price,  $1.50 

THE  IMPORTER'S  GUIDE.     Advance 
Tables    Price,  75c. 

A  complete  catalogue  of  all  the  above  pub- 
lications sent  free  upon  application. 

Morton,Phillips  &  Go. 

PUBLISHERS 

1 1 5  Notr*  Dam*  Si   Wast      .'.       MONTREAL 

N.B  —Tli*  BROWN  BROS..  Ltd.,  Toronto,  mmxrj 

a  full  line  of  our  publications. 


I500KSELLER      AND      STATIONER 


BUYERS'  GUIDE 


LEAD    AND    COPYING    PENCILS 

American   Pencil   Co.,   New   York. 
A.    R.    McDougall    &    Co.,    266    King    St.    W., 
Toronto. 

LOOSE     LEAF    BOOKS,    BINDERS     AND 
HOLDERS. 
The  Brown   Bros.,   Ltd.,  Toronto. 
Boorum   &   Pease   Co.,    Brooklyn. 
Buntin,   Gillies  &   Co.,   Hamilton. 
W„    V.    Dawson,    Limited,    Montreal,    Toronto 

Winnipeg. 
The  Copp,  Clark  Co.,  Toronto. 
National   Blank   Book   Co.,   Holyoke,   Mass. 
Smith.    Davidson    &    Wright,    Ltd.,    Vancouver. 
Samuel  C.   Tatum  Co.,   Cincinnati. 
W.  J.  Gage  &  Co.,  Toronto. 
Warwick   Bros.    &    Rutter,   Toronto. 
Wilson-Jones   Loose   Leaf  Company,    3021   Car- 
roll  Ave.,   Chicago ;   129   Lafayette   St.,   New 
York. 

LEATHER    AND    FANCY    GOODS. 
Brown    Bros..    Ltd.,   Toronto. 
Warwick    Bros.   &    Rutter,   Toronto. 

MAP    PUBLISHERS. 
Rand.    MeNally    &   Co..    Chicago. 
The  Copp,   Clark  Co.,   Toronto. 

METAL  PARTS  FOR  LOOSE  LEAF 

BINDERS. 

Wilson-Jones  Loose  Leaf  Company,  3021  Car- 


roll  Ave.. 
York. 


Chicago;    129    Lafayette    St.,    New 


NEWS    COMPANIES. 

Imperial    News    Co.,    Montreal,    Toronto.    Win 

nipeg. 
Toronto    News    Co. 
Montreal  News  Co. 
Winnipeg    News    Co. 

PAPER    FASTENERS. 
Ideal    Specialties    Mfg.    Corp.,    552    Pearl    St., 

New   York   City. 

PAPETERIES   AND    WRITING    PAPERS. 
W..    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
The   Brown   Bros..   Ltd.,   Toronto. 


Warwick  Bros..  &  Rutter,  King  St.  and  Spa- 
dina  Avenue,  Manufacturing  Stationers, 
Toronto. 

W.  J.  Gage  &  Co.,  Ltd.,  Manufacturing  Sta- 
tioners,   Toronto. 

The  Copp,   Clark   Co.,   Toronto. 

Buntin,    Gillies   &   Co.,    Hamilton. 

Eaton,  Crane  &  Pike,  Pittsfleld,  Mass. 

A.  R.  MacDougall  &  Co.,  266  King  St.  W., 
Toronto. 

PHOTO     MAILERS. 

Thompson  &  Norris,  Brooklyn,  N.Y. 
PLAYING     CARDS. 

Goodall's  English  Playing  Cards,  A.  O.  Hurst, 
Scott  St.,  Toronto. 

Consolidated  Lithographing  and  Mfg.  Co., 
Ltd..    Montreal. 

U.  S.  Playing  Card  Co.,  Cincinnati.  O. 

PICTURE   FRAMES. 

Matthews  Bros.,  Ltd.,  7S8  Dundas  St.,  Toronto. 
PICTURE  POST  CARDS. 

Dow  &  Lester.  Foresters  Hall  Place,  Clerk- 
enwell    Rd.,   London,   E.C. 

Gilhert   Post   Card    Co.,   54   W.   Lake   St.,   Chi- 
cago. 

Birn   Bros..  266  King  St.  W.,  Toronto., 

Valentine  &   Sons   Publishing   Co..   Montreal-. 

T.  J.  Wright  &  Sons,  Ltd.,  Blackhorse  Lane, 
Walthamstow,  London. 

Raphael  Tuck  &  Sons,  Ltd.,  9  St.  Antoine 
St.,    Montreal. 

SHEET    MUSIC. 

Anglo-Canadian  Music  Pub.  Assn.,  144  Vic- 
toria   St..   Toronto. 

McKinley  Music  Co.,  1501-15  East  Fifty-Fifth 
St.,  Chicago. 

STATIONERS'   SUNDRIES. 

Brown      Bros.,      Ltd.,      Wholesale      Stationers, 

Toronto. 
T   i>    Copp,    Clark    Co.,    Wholesale    Stationers, 

Toronto. 
W„    V.    Dawson,    Limited,    Montreal,    Toronto, 
Winnipeg. 


W.    J.-  Gage    &    Co.,      Wholesale       Stationers, 
Toronto. 

Warwick    Bros.    &    Rutter,    Wholesale    Station- 
ers, Toronto. 

A.    R.    MacDougall    &    Co.,    266    King    St.    W., 
Toronto. 

untin,    Gillies   &   Co.,    Hamilton. 
STORE   FIXTURES. 

Oscar  Onken   Co.,  262  Fourth  Ave.,  Cincinnati, 
Ohio., 

STEEL     WRITING     PENS. 

Tohn    Heath,    8    St.    Bride    St.,    E.C,    London, 

Ilinks,  Wells  &  Co.,   Birmingham,   Eng. 

Spencerian  Pen  Co.,  New  York. 

Esterbrook    Pen    Co.,    Brown    Bros.,    Ltd.,    Tor- 
onto,  Canadian   Representatives. 

A.    R.    MacDougall    &    Co.,    266    King    St.    W., 
Toronto. 

STENCIL     BOARDS. 

The  M.  J.  O'Malley  Co.,  Springfield,  Mass. 
TALLY    CARDS.    DANCE    PROGRAMMES, 

The   Chas    H.   Elliott   Co.,    North    Philadelphia. 

Pa. 
fhe    Drysdale   Co.,   Chicago. 
Verdier,  Ltd.,  18  Christopher  St.,  London,  E.C. 
Warwick  Bros.   &  Rutter,  Toronto. 

TYPEWRITER     RIBBONS     AND     CARBONS. 

'Verless  Carbon  Co.,  Toronto. 

Mittag  &  Volger.   Park   Ridge,   N.J. 

•'he  A.  S.  Hustwitt  Co.,  Toronto. 

T.    A.    Heale   &    Co.,    96    John    St.,    New    York, 

TOYS. 
Faudels,   Limited,   Newgate   St..   London,   Eng. 

TOY    MARBLES. 
The    M.     F.    Christensen    &    Son    Co.,    Akron, 

Ohio. 
Akro  Agate  Co.,  Clarksburg,  West  Va.,  U.S. A 
WALL    PAPERS. 
•■"tons,    Ltd.,   Toronto. 
STANDARD    COMMERCIAL   PUBLICATIONS. 
irton,    Phillips  &  Co.,  Montreal. 


TOY  PROFIT 


There  is  good  profit  in  a  line  of  Toys — besides, 
it  attracts  the  family  trade  and  that  is  the  kind 
that  pays. 

Successful  toymen  keep  posted  on  trade  hap- 
penings, new  articles,  new  ideas  of  salesmanship 
and  window  dressing,   where   to   buy  stock,  etc. 

"PLAYTHINGS" 

each  month  has  all  the  news  of  the  toy  trade. 
Subscription  price  ONE  DOLLAE  AND  FIFTY 
CENTS  a  year  postpaid. 

Subscribe  now  and  join  those  who  are  keeping 
up-to-date  and  in  the  swim. 

A  sample  copy  free  if  requested. 

McCREADY  PUBLISHING  CO.,  118£rw¥oRKtreet 


HOLD  THE  LINE 


Here's  the  line  to  hold — John 

"^^m. 
^fe 

(Registered) 

Heath's  Telephone  Pen.     You 
will  not  hold  it  long  because 
it    sells    so    quickly.      There's 
quality    about     it.      It   writes 

W^K 

smoothly,  never  corrodes,   and 

B^&k 

lasts  long.    Get  connected  with 

l^jS^c 

the    Telephone   Pen   for   quick 
fe&.       sales. 

^"•s^^S^fc^ 

litL^WC^v.                   Su/i/ilied    hi/   all 

London 

(& 

ng-J 

■M^*^$i£gw.            1  In-     1  e  a  d  i  n  i) 

Export 

Agency, 

"*R^fc^  .  <4u£*\        houses   in 

8  St.  B 

ride 

St., 

^ll^^a  ioronto       a 

LONDON, 

E.C. 

"^jESft^fPI         Montreal. 

Patented  Dec.  7,  1909 
•No.   777   1%   iii.   wide,  and   only   1-16  in.    thick,   12   inches   long. 

Very  flexible,  (limbic  brass  edges,   ready  for  use  either  side 
Dp.     Sixteenth  scale  on  one  side,  millimeter  scale  on  the  other. 

You   are   overlooking   a   good   one   if  you   do   not    carry   our 
School    Flexible. 

WESTCOTT-JEWELL  CO.,  "$£?££?' 

RULER  MAKERS  EXCLUSIVELY 


ARTISTS  MATERIALS 


We  carry  a  complete  line  of  Artists  Materials 

Agents  for  Winsor  &  Newton,  London.  Eng. 

A.RAMSAY  €r  SON    C° 

ESTD.   1842.    MONTREAL. 


47 


BOOKSELLER     AND     STATIONER 


CLASSIFIED  ADVERTISING 

Advertisements  under  this  heading,  2c  pel 
word    per    insertion. 

'Where  replies  come  to  our  rare  to  be  for- 
warded, five  cents  must  be  added  to  cost  to 
cover  postage,  etc. 

MISCELLANEOUS. 

BOOKS— ALL  OUT  OF  PRINT  BOOKS  SUP- 
plled  no  matter  on  what  subject.  Write'  us. 
We  can  get  you  any  book  ever  published. 
Flease  state  wants.  When  in  England  call  and 
see  our  50,000  rare  books.  Baker's  Great  Book 
shop,  14-16  John  Bright  Street.  Birmingham, 
England. 

PAYSON'S  INDELIBLE  INK.  TRADE  STJP- 
plied  by  all  Leading  Wholesale  Drug  Houses 
in  the  Dominion.  Received  Highest  Award 
Medal  and  Diploma  at  Centennial,  Philadel- 
phia, 1876:  World's  Fair,  Chicago,  1893,  and 
Province  of  Quebec  Exposition,  Montreal,  1897 

THE  VIKING  PENCIL  WORKS  OF  COPEN- 
hagen,  Denmark,  are  open  to  appoint  respon- 
sible representatives  in  Canada  to  handle 
complete  range  of  "Viking"  copying,  coloured 
and  lead  pencils.  Write,  giving  full  partic- 
ulars. 

WANTED— SECOND-HAND  MAGAZINE  Dis- 
play racks.  Cliffe's  Bookstore.  Sault  Ste. 
Marie,   Ont. 

HOTEL    DIRECTORY. 


CARBON   PAPERS   AND 
TYPEWRITER   RIBBONS 

Manufacturers  of  the  highest  quality. 
It  will  pay  you  to  give  your  customers 
the  best. 

J.  A.  HEALE  &  CO. 

96  JOHN  STREET  V  NEW  YORK 


HALIFAX   HOTEL 

HALIFAX,  N.S. 


THE   MECHANICS   OF   THE 
AEROPLANE : 

A  Study  of  the  Principles  of  Flight 

By  Captain  DUCHENE.  Translated  by 
JOHN  H.  LEDEBOER,  Editor  "Aero- 
nautics," aiul  T.  O'B.  HUBBARD.  With 
91    figures.      SVo.    $2.25   net. 

"A  good  presentation  of  the  roost  ad- 
vanced information  on  the  physical 
basis  and  the  mechanical  theory  of  avi- 
ation."— Science. 

Other  books  on  aviation 

Duchene's   night  without  Formulae, 

Net  $2.25 

The   Flying   Book,   1914 Net     1.00 

Hamel  and   Turner's   Flying.    ..Net     3.50 
Hubbard,      Ledeboer     and      Turner, 
The   Aeroplane    Net     1.00 

LONGMANS,  GREEN,  &  CO. 

4th    Avenue  and  30th   Street,  New  York 


Made  only  by  H.  M.  STORMS  CO. ,  New  York 

Samples  Free 

Drop  a  card  to  the  Canadian  Distributors 

The  A.  S.  Hustwitt  Co. 

44    Adelaide    Street    West,    Toronto,   Ont. 


ACCOUNTANTS    AND    AUDITORS. 


JENKINS  &   HARDY 

Assignees,  Chartered  Accountants,  Estate  and 

Fire  Insurance  Agents. 

15J  Toronto  St.  52  Can.  Life  Bldg. 

Toronto  Montreal 


YOU  CAN  TALK  ACROSS  THE  CONTINENT  FOR  TWO 
CENTS  PER  WORD  WITH  WANT  AD.  IN  THIS  PAPER 


We  are  pleased  to  announce  the  appointment  of  J.  G.  F.  ANSLEY,  408  Lumsden  Bldg., 

Toronto,  as  our  Canadian  representative 


ESTABLISHED  1849 


Trade-Mark  'NONPAREIL- 


W.  C.  HORN,  BRO.  &  CO. 

Manufacturers  of  Stationers'  Specialties  541-547  Pearl  Street,  New  York 


CAMERA  ALBUMS 
AUTOGEAPH  ALBUMS 
POST  CARD  ALBUMS 
POSTER  STAMP  ALBUMS 
SCRAP  BOOKS 
INVOICE   BOOKS, 
PRESCRIPTION   BOOKS 


LIBRARY  SCRAP  BOOKS 
With  Pockets  for  Filing 
GUMMED  STUB  FILES 
BINDERS:   SPRING  BACK 

AND  NEEDLE 
BILL  HOLDERS 


EXPENSE  BOOKS  (Spears') 
BACKGAMMON  BOARDS 
CHESS  AND  CHECKER  BOARDS 
ROYAL  IVORY 

TOILET  AND  MANICURE  SETS 
ETC.,  ETC. 


TICKET  and  CONDUCTOR  PUNCHES 

THE  BEST  MADE 

THE  FRED  J.  MEYERS  MFG.  CO..  Hamilton.  Ohio.  U.S.A. 


There  is  Big  Money 

Automatic  Card  Printing 

The  Automatic  prints  while  you  wait 

Business  and  Calling  Cards,  Tickets, 
Invitations  Announcements  &  many 
others.  Prints  100  per  minute,  6000 
per  hour.    Wrile  today  for  our  free  catalog  36. 

S.  B.  FEUERSTEIN  &  CO. 
542  W.  Jackson  Blvd..  CHICAGO 


THE  JESTER 

BY  LESLIE  MOORE, 
Author  of  "The  Peacock  Feather." 

"The  Jester,"  like  Peter  of  the  peacock  feather,  is  a 
wanderer,  but  a  very  different  kind  of  wanderer  in  a 
very  different  England. 

A  mediaeval  romance  in  which  magic  and  witchcraft 
are  blended  with  the  story,  ever  old  and  ever  new,  of 
woman 's  fascination. 

12mo,  Color  Frontispiece.     $1.35  net. 

ALL  BOOKSELLERS. 

New  York         G.  P.  PUTNAM'S  SONS         London 


48 


BOOKSELLER      AND      STATIONER 


Customers  that  Come  Again 

are  the  kind  that  bring  you  surest  profits.  But  customers  of 
this  sort  are  only  attracted  and  held  by  the  reputation  for 
giving  good  value  and  satisfactory  goods. 

One  advantage  enjoyed  by  the  dealers  who  handle 

M.  &  V.  RIBBONS  AND  CARBONS 

is  the  regularity  with  which  customers  return  for  repeat  orders. 

The  M.  &  V.  Line  is  by  far  the  most  prominent  of  Typewriter  Ribbons  and  Carbon 
Papers  to-day.  Almost  every  country  in  the  world  knows  them  as  the  most  dependable 
and  long  lasting  duplicators  procurable.  The  M.  &  V.  Line  give  clearer,  cleaner  impres- 
sions for  a  much  longer  time  than  any  other  ribbons  or  carbons. 


BRANCHES: 

New   York,   N.Y.,  261  Broadway. 
Chicago,  111.,  205  W.  Monroe  St. 
London,  7  and  S  Dyers  Bldg.,  Holborn, 
E.C. 

AGENCIES— In  every  part  of  the  world: 
in  every  city  of  prominence. 


Dealers  take  a  well-deserved  pride  in  handling  the  M.  & 
V.  Line.  Why  not  write  to-day  for  terms'?  Attractive 
advertising  helps  sent  on  request.    Write  now. 

MITTAG  &  VOLGER,  Inc. 

Principal  Office  and  Factories,  PARK  RIDGE,  N.J.,  U.S.A. 


;W/W/y/W/rov//W/»w^^^ 


THERE  ARE 


GOLD  NUGGETS 

For  the  Dealer 
IN   THE  TRADE  PAPER  ADVERTISEMENTS 

DIG  THEM  OUT 


The  firms  whose  ads.  appear  in 
Bookseller  and  Stationer  are  the  true 
friends  of  the  retailer.  One  whole- 
sale firm  in  declining  to  advertise, 
said  he  preferred  to  advertise  in  a 
paper   going   to    another   trade    to 


induce  them  to  add  lines  already 
sold  by  booksellers  and  stationers. 
Mr.  DEALER,  what  is  your 
answer  to  that?  We  will  appreciate 
it  if  you  will  mention  Bookseller  and 
Stationer  when  answering  nds. 


;;///;;;////;///////////////////////////////////////////////////////////////// v.-  ^ 


BOOKSELLER      AND      STATIONER 


'"  £^S  i#^^ ><i^ftr-" 

tfflflHjfJB^S^r*'' ' :              ^jmbs^^tI       j 

]           I',  !u:i  luta' ;     im     h    ':  t    ra, 

School  Opening  Goods 

These  are  two  of  our  new  Scribbler  Covers  for 
the  coming  season.  Bright,  suitable  designs 
to  please  the  children.  We  will  send  you 
samples  on  request. 

How  about  other  school  lines: 

Crayons,  Watercolors,  Compasses,  Drawing 
Pins,  Drawing  Paper,  Erasers,  Note  Books, 
Pencils,  Penholders,  Pencil  Sharpeners,  Rulers, 
School  Bags,  Slates,  etc.? 

BUNTIN,   GILLIES   &   COMPANY,    LIMITED 

HAMILTON,  CANADA 


y//>/////////////////////////////////////////////////////////////////////// v////,////// /.',.■<.-. ~~   ; ; ,  . : — ■--  ,',vf //,-,', ,  <<  ■ 


otafci 


AND 


OFFICE  EQUIPMENT  JOURNAL 


The  only  publication  in  Canada  devoted  to  the  Book,  Stationery  and  Kindred 
Trades,   and   for   thirty   years   the   recognized   authority   for   those   interests. 

MONTREAL,  701-702  Eastern  Townships  Bank  Bldg.     TORONTO,  143-153  University  Ave.        WINNIPEG,  34  Royal  Bank  Bldg.       LONDON,  ENG.,  88  Fleet  St.,  E.C. 


VOL.  XXXI. 


PUBLICATION    OFFICE:     TORONTO,     AUGUST,      1915 


No.  8 


COMMERCIAL  SAFETY 

Ready   to  write  and 

sectional  view 


Push  These  Pens 
for  Profits 


The  demand  for  a  high-grade  dependable  fountain 
pen  at  reasonable  cost,  constantly  increases.  You 
cannot  satisfy  this  demand  by  selling  inferior  pens 
at  low  prices,  or  with  fancy  pens  at  high  prices. 
But  you  can  satisfy  it,  and  bold  the  good-will  of 
your  customers,  and  take  profits  for  yourself  by 


~euinu' 


Sanford  &  Bennett 
Fountain  Pens 

These  pens  are  both  practical  and  durable,  and  always 
dependable.  The  barrels  pre  made  from  pure  Para  rabber, 
the  pens  from  14k  IT.S.  bar  gold,  tipped  with  Native 
Russian  iridium  points.  Every  pen  so  accurately  ami 
skillfully  made,  that  its  service  is  guaranteed,  insuring 
satisfaction  to  both  customer  and  dealer. 

The  S  &  B  AUTOPEN  is  a  self-filling  pen  that  is  very 
popular;  quickly  filled  wherever  there  is  ink,  and  always 
ready  to  write.  No  clumsy  filling  device — all  mechanism 
out  of  sight,  when  not  in  use.  The  S  &  B  Commercial 
Safety  is  another  favorite.  This  pen  may  be  carried 
loosely  in  pocket,  purse  or  bag — never  leaks  or  sweats. 
Cap  sets  tight  and  will  not  stick. 

Sanford  &  Bennett  Fountain  Pens  advertise  the  dealer 
by  the  satisfaction  they  give  the  users.  Let  them  adver- 
tise you   and   increase   your   profits. 

May  we  send  prices  and  discount? 

Sanford  &  Bennett  Co. 


51-53  Maiden  Lane 


New  York 


AUTOPEN  ready   to  write 
and  ready   to  till 


W.    E.   COUTTS,    Canadian   Sales   Agent,  266    King   Street    West,    Toronto,  Ontario 


BOOKSELLER      AND      STATIONER 


ANNOUNCEMENT 

Luckett's  Sterling  Line  of  Loose-Leaf  Devices  and 

Supplies 

is  new  and  complete — Vest  Pocket   King  Memos  to  Complete  Ledger  Outfits. 
Post  sizes,  shapes  and  centers  are  according  to  CANADIAN  Standards. 

Guaranteed 

All  goods  manufactured  under  the  SteWiL'inG  Trade-mark  are  guaranteed  to  be  mechanically  perfect.  It 
any  defect  should  occur  through  fault  of  manufacture  we  will  repair,  it'  possible,  or  replace  without  ex- 
pense to  dealer  or  user. 

Sold  Through  the  Trade 

For  the  first  time  Canadian  stationers  have  the  opportunity  of  selling  a  strictly  high-grade  product,  Cana- 
dian in  design,  construction  and  production.  Every  tool  used  and  each  part  in  every  device  is  designed 
and  wholly  MADE  IN  CANADA  and  made  RIGHT. 

Dealers 

who  want  to  secure  new  loose-leaf  business  and  increase  their  profits  on  old  business  should  prepare  for  fall 
trade  by  writing  us  NOW  for  our  complete  88-page  c  italog  and  introductory  offer. 

Address  Dept.  S. 

Luckett  Loose  Leaf,  Limited 


215-219  Victoria  Street 


TORONTO,  ONTARIO 


Enhance  your  prestige 
with  discriminating  folks 
by  showing  them 


(jranes 
men  ^ 


bf 


Eaton,  Crane  &.  Pike  Co. 

Pittsfield,  Massachusetts 
Toronto  Office:  266-268  King  St.  W. 


Jh  HOOSIER 


The  best 

selling  low-priced 

file  on  the  market 

A    neat,    thoroughly    well-made    box    file.      Covered    with 

hard    finished    brown    fibre    paper,    has   good    fastening   ami 

a    strong    manila    index.      Leather    pull    on    back.     Manila 

index   held    in   place   by   one    pin. 

On    orders   for   one   gross    or    more,    it    will    be    made   under 

some  other  name  if  so  desired,  and  with  dealer's  imprint, 

.it    no  additional  cost. 

Write    us    for    trade    prices   and    start    getting   the    regular 

How  of   business   that   comes   from   the   display   of   Hoosier 

Files. 

3hz  9lobc^Vcri>tcke^o.it6. 

STRATFORD,  ONT. 


BOOKSELLER      AND      STATIONER 


FALL  TOPICS 


We  announce  our  usual 
Christmas  card  assortments, 
which  have  sold  so  well  dur- 
ing the  last  fifteen  years. 

$25.00  assortment  contains: 

$3.00  worth  Booklets  to  sell  at  20c 
5.00      "  "  "        15c 

10.00      "  "  "         IOC 

5.00      "  "  "  5c 

2.00     "  "  "2  for  5c 

This  can  be  altered  to  suit  requirements. 

State  what  quantity  Calendars  and 
Post  Cards  you  desire. 

The  assortment  this  year  contains 
Patriotic  Xmas  Cards.  Also  Can- 
adian emblematic  designs. 

Sold  subject  to  being  returned  within 
48  hours  of  delivery  if  not  satisfactory. 

Tags,  Seals  and  Enclosure  Cards 
Cabinet,  $4.50,  $5.00,  and  $1.50. 

Birthday  Cabinets,  $2.50,  $5.00  and 
$9.00. 

Special  Xmas  Card  Cabinet,  100 
cards,  $3.00  (contains  5,  10  and  15c 
cards),  only  28  left  on  hand. 

Tally  Card  Cabinets  (iM  Cards, 
asstd.),$7.50. 


Order   Your   Private   Xmas 
Card  Book  Now. 


LYONS 

GLUCINE 


Order 

Your 

Winter 

Stock 

Now. 

10c,  25c,  50c. 

size  and 
Quarts  (90c.) 


Lyons  Bank  Wax 

Is  the  Standard  of  Quality. 
Ask  for  Sample. 

TRY 

Lyons  Blue  Black 
Writing  Ink 


All  made  by  LYONS  INK  LIMITED 
Manchester,  Eng. 

SOLE  CANADIAN  AGENTS 

MENZIES  &  COMPANY,  LIMITED 

439  KING  STREET  WEST  ->  TORONTO,  ONTARIO 


BOOKSELLER     AND     STATIONER 


MADE  IN  CANADA 

We  manufacture  and  aim  to  have 
the  most  complete  assortment  of 

ACCOUNT  BOOKS 


Every  Description,  Size  and  Quality 

From  the  Largest  Ledger  to  the  Smallest  Vest 
Pocket  Memo  Book 


MlAMeJ. 


cAgctow 


We  keep  the  Finest  Line  (our  own  specialty) 

MEMORANDUM  and  PRICE  BOOKS 


H 


Also  BALANCE  and  COLUMN  BOOKS, 

LOOSE  LEAF  LEDGERS,  BINDERS 
and  SHEETS. 

SEE  OUR  NEW  CATALOGUE,  BLANK  BOOKS, 
LEATHER  GOODS,  ETC. 

NOW  READY 
OFFICE  AND  DAILY  JOURNALS,  1916 

BROWN  BROS.,  limited 

SIMCOE  AND  PEARL  STREETS,  TORONTO 


Use  this  list  to  make 
up  your  order  to-day 

Copies  required 

Cooper    Last  of  the  Mohicans. 

Dana    Two  Years  Before  the  Mast. 

Defoe Robinson    Crusoe. 

Dickens Christmas  Carol. 

Tale  of  Two  Cities. 

Cricket  on  the  Hearth. 

David    Copperfield    (2    Vols.) 

Oliver  Twist. 

Old  Curiosity  Shop. 

Eliot  Silas  Marner. 

Mill  on  the  Floss. 

Goldsmith  Vicar  of  Wakefield. 

Gaskell    Cranf ord. 

Hughes    Tom  Brown's  School  Days. 

Irving    Sleepy  Hollow  and 

Rip  Van  Winkle. 

Kingsley Hereward  the  Wake. 

Lamb  Essays  of  Elia. 

Tales  From  Shakespeare. 

Adventures  of  Ulysses    (35c.) 

Longfellow   Evangeline. 

Shorter  Poems. 

Hiawatha. 

Complete  Poems  (2  Vols.) 

Lytton  Last  Days  of  Pompeii. 

Palgrave   Golden   Treasury. 

Ruskin    King  of  the  Golden  River  (12c.) 

Scott    Talisman. 

Rob  Roy. 

Old  Mortality. 

Ivanhoe. 

Quentin  Durward. 

Shakespeare Merchant  of  Venice. 

Thackeray   Henry  Esmond. 

Pendennis   (2  Vols.) 

All  the  above,  except  where  otherwise  stated,  sell 
at  20  cents  in  the  Nelson  Classics.  They  are  as 
popular  for  general  use  as  for  school  readers. 

Pick  out  the  titles  you  require.  By  sending  us 
your  order  to-day  you  ensure  prompt  supply:  al- 
though our  stock  is  large  it  is  not  inexhaustible. 

C\ear  type.  Handy  size. 

Illustrated. 

Neat  Cloth  Binding.  Liberal  Terms. 

Thomas  Nelson  &  Sons 

95-97  King  Street  East  V  Toronto 

ESTABLISHED  1798 
London  Edinburgh  New  York  Paris 


BOOKSELLER      AND      STATIONER 


One  of  the  most  popular  pencils  in  the  famous 

Dixon  line  is 


riches  of  Pencil  ^Perfection: 


Made  in 

1     Quality — the  highest  commercial  3     Finishes — green,   purple  and  yellow 


2     Shapes — hexagon  and  round 


4     Degrees  of  lead — 1,  2,  3,  4 


Made  in  Jersey  City,  N.J.,  by  the 


JOSEPH  DIXON  CRUCIBLE  COMPANY 


Established  1827 


1 


SPECIAL  AGENTS  FOR  CANADA 
For  the  Joseph  Dixon  Crucible  Co. 

Jersey  City,  N.J. 

Under  a  special  arrangement  with  the  Dixon  Company,  we  are  going  to  carry 
in  Toronto  a  complete  stock  of  the  Dixon 

Lead  Pencils,  Lumber  Crayons,  Penholders,  Erasers 

and  Rubber  Bands 

Prices  as  low  as  if  bought  direct  from  factory,  plus  freight  and  duty. 

Orders  are  now  being  booked  for  August  shipment.  Let  us  emphasize  that  all  the 
popular  numbers  will  be  stocked  in  Toronto  in  large  quantities,  ensuring  the  complete 
rilling  of  orders. 

Our  travelers  leave  early  in  August  showing  these  goods  from  Coast  to  Coast.  Before 
placing  your  next  pencil  order  be  sure  to  see  our  Dixon  samples. 

A.  R.  MacDOUGALL  &  CO.,  Limited,  266  King  St.  West,  Toronto 


WMM/»»»m;;//////////////;/////////M////M^^^^^ 


MO  0  K SELLER      AND      STATIONER 


Your  Best 
Sellers 
for 
Fall 


Realizing  that  this  year,  in  particu- 
lar, booksellers  will  want  a  list  that 
will  attract,  we  have  secured  what 
we  believe  will  be  by  long  odds  the 
strongest  sellers  in  Canada  this  fall. 

Practically  every  one  of  these  —  in 
the  list  set  out  opposite — is  by  an 
author  who  has  made  big  sales  and 
big  successes  previously,  and  whose 
book  can  in  consequence  be  counted 
on  to  bring  good  business. 

We  believe  we  can  truthfully  say 
that  our  travellers  have  never  played 
up  our  "list"  as  being  "big"  to  your 
disadvantage.  And,  in  the  light  of 
this,  we  tell  you  frankly,  that  this 
"list"  is  one  of  the  best  we  ever 
showed  you. 

GET  IN  ON  THESE  EARLY 

NOTE:     We  are  now  located  in 
John  streets. 


J 


V. 


r 


OUR  "BIG"  FALL  LIST 

FRANCES  HODGSON  BURNETT 

The  Lost  Prince .$1.35 

KATHLEEN  NORRIS 

The  Story  of  Julia  Page $1.35 

OWEN  JOHNSON 

Making  Money $ 

GEORGE  BARR  McCUTCHEON 

Mr.   Bingle    $1.25 

MARY  JOHNSTON 

The  Fortunes  of  Garin $1.50 

KATE  DOUGLAS  W1GGIN 

Penelope's  Postscripts $1.00  net 

ARNOLD  BENNETT 

These  Twain    $1.25 

BERTA  RUCK  (Mrs.  Oliver  Onions),  author 
of  "His  Official  Fiancee." 

The  Courtship  of  Rosamond  Fayre.  .$1.25 

SAMUEL  HOPKINS  ADAMS   (author  "The 
Clarion,"  etc.) 

Little  Miss  Grouch $1.00 

NOVELIZED  FROM  THE  PLAY 

On  Trial $1.25 

FRANCES  R.  SHERRETT  (author  "The  Jam 
Girl") 

Up  the  Road  with  Sally $1.25 

AMELIA  E.  BARR 

The  Measure  of  a  Man $1.25 

H.  A.  CODY 

If  Any  Man  Sin $1.25 

THE  AUTHOR  OF  THE  DOP  DOCTOR 
Dragon's  Teeth $1.25 

BARONESS  ORCZY 

A  Bride  of  the  Plains $1.25 

MRS.  DAVIS  RITCHIE 

Two  Sinners $1.25 

GENERAL  ROBERTS 

Roberts'  Rules  of  Order,  Revised $1.00 

COMMANDER  EVANS,  R.N. 

The  Story  of  the  Captain  Scott  Ex- 
pedition  $4.00 


our  splendid  new  building  at   Queen   and 
Come  and  see  us  there. 


WILLIAM 

\|    a  w  i  coa 


WILLIAM  BRIGGS,  Publisher,  Toronto,  Ont. 


BOOKSELLER   AND   STATIONER" 


EASTER,  1916 

New  lines  of  booklets  with  envelopes  to  retail  at  5c  to 
25c  each.  Many  with  air  brush  shaded  edges,  counter- 
sunk panels,  hand-colored  designs  and  embossed  stamp- 
ing in  silver. 


Deckled  Edge  Folders  embossed  and  with  distinctively  Easter 
Silver  Stamping. 

Steel  Die  Stamped  Easter  Autograph  Cards,  a  big  variety 
to  retail  at  5c.  and  supplied  in  assortments  of  fifty  cards  with 
envelopes. 

Our  travellers  leave  early  in  August  with  these 

Something  New  in  Post  Cards.  Just  received  from  the  fac- 
tory in  London — Birthday  and  General  Greeting  Pest  Cards 
in  the  Gem  Series — Post  Cards  with  Booklets  attached,  tied 
with  fancy  colored  cords.  Supplied  with  envelopes.  Stock 
these  immediately — They  will  sell  quickly  and  will  enable 
you  to  put  new  life  into  your  post  card  department. 


Easter  Letters,  (i  sheets  and  (i  envelopes  to  match,  to  sell  at 
25c  and  50c  a  box. 

Valentine  and  St.  Patrick  Cards.  Representative  assortments 
of  entirely  new  designs,  enabling  the  dealer  to  make  the 
strongest  appeal  to  their  trade  for  these  popular  seasons  in 
1916. 

samples,  showing  them  from  coast  to  coast. 

For  This  Year's  Holiday  Trade.  Anticipating  an  unusually 
big  sorting  trade  this  Fall,  we  have  ordered  on  from  London 
complete  stocks  of  Christmas  and  New  Year  Greeting  Cards 
and  Post  Cards.  Thus  the  trade  will  then  be  able  to  procure 
these  lines  without  delay. 


LONDON        NEW  YORK     BIRN    BROS*,    Limited     SYDNEY        TORONTO 

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STOCK 
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MEMOS 


The  most  compact,  durable  memo 
made.  Three  rings  in  end  open, 
six  rings  in  side  open  memos. 
Made  in  all  styles,  including  our 
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Standardized  sizes, 

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Complete    Stock    in    Toronto. 

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Are  YOU  Prepared 


A.  R.  MacDOUGALL  &  CO.,  Limited, 


for  the  big  demand  that  is 
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for 

PHOTO 
ALBUMS 


If  you  have  delayed  ordering,  or  if  you  need  to  sort  up  in 
any  sizes,  we  would  suggest  that  you  buy 

"HOLMAN"  PHOTO  ALBUMS 

All  the  popular  sizes  can  be  had  from  the  small  41  ^  x  51 '%  to 
the  large  11  x  14,  and  in  many  bindings,  including  genuine 
leather,  imitation  leather,  cloth  and  paper  covers,  and  either 

in  loose-leaf  or  bound  style. 


Write  for  Catalogue  and  Trade 
Discount. 

Our  Travellers  are  now  out 
again  on  their  Fall  trips,  show- 
ing these  books,  and  also  many 
other  lines  of  interest  to 
stationers. 


CANADIAN  REPRESENTATIVES 

266  KING  ST.  WEST,  TORONTO,  ONT. 


BOOKSELLER   AND   STATIONER 


Fine  Inks  and  Adhesives 


FOR  THOSE 


WHO  KNOW 


Higgins' 


Drawing  Inks 
Eternal  Writing  Ink 
Engrossing  Ink 
Taurine  Mucilage 
Photo  Mounter  Paste 
Drawing  Board  Paste 
Liquid  Paste 
Office  Paste 
Vegetable  Glue,  etc. 


Are   the  finest  and  best   Inks  and  Adhesives 

These  manufacturers  have  a  unique  standing 
among  discriminating  consumers,  the  ready- 
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willing  to  pay  for  it.  They  are  worth  cater- 
ing to. 

CHAS.  M.  HIGGINS  &  CO.,  Mfrs. 


Branches : 
Chicago.   London 


271   Ninth  St. 
BROOKLYN,  N.Y. 


Height 

four 

inches 


Putting  the 
Jack-knife 
Out  of 
Business 

STEWART 

PENCIL  SHARPENER 


Has  proven  itself  the  handiest  and  most  used  of  all 
office  conveniences.  The  Stewart  will  not  break  the 
pencil  point,  is  thoroughly  durable,  handsomely  nickel- 
ed and  will  stay  sharp.  The  Stewart  is  equipped  with 
double  cutters  of  special  cobalt  alloy  steel,  and  an 
extra  set  are  included  with  each  sharpener,  virtually 
making-  two  machines  for  the  price  of  one. 

Sells  for  $3.00  and  easily  finds  a  place  for  itself  in 
almost  every  home  and  office.  You  should  have  the 
Stewart   on   display  in  your  store  NOW. 

Write  for  Trade  Discount. 

A.  R.  MacDOUGALL  &  CO.,  Limited 

Canadian  Representatives 

266  KING  STREET  WEST       -       TORONTO,  ONTARIO 


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Many  Dealers  in  Your  Locality 
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DELIVERY  BOOK 

Arranged  so  that  milkmen, 
icemen,  butchers,  bakers,  gro- 
cers, etc.,  c  a  n  easily  and 
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of  goods  delivered  daily. 

Space  at  bottom  of  each  page 
for  total  quantity  of  monthly 
deliveries,  price,  total  amount 
paid. 

Bound  in  full  plain  duck  of 
convenient  size,  3  7-9  x  SJ/> 
inches.  Furnished  with-  pen- 
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Index  in  front,  pages  run 
from  1  to  300. 

Send  your  order  through  to- 
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able business. 

Boorum  &  Pease  Co. 

Makers  of 

"STANDARD"  BLANK  BOOKS 

MAIN   OFFICE:    Hudson   Ave.  and  Front   St.,  Brooklyn,  N.Y. 
FACTORIES:    Brooklyn,   N.Y.;    St.   Louis,   Mo. 
SALESROOMS: 

109-111   Leonard   St.,  New  York. 

Republic  Bids.,  Chicago.  111. 

320   Devonshire   St.,  Boston,   Mass. 

4000  Laclede  Ave.,  St.  Louis,  Mo. 


BOOKSELLER      AND      STATIONER    ' 


ENUS 

PENCILS 

EVERY  architect,  draftsman,  engineer  and  sur- 
veyor in  your  territory  is  a  logical  customer 
for  Venus  Pencils.  If  they  are  not  using 
Venus  Pencils  now,  it  is  because  they  have  not  been 
fully  informed  as  to  the  good  points  of  these  pencils. 
The  uniformity  and  long-lasting 
qualities  of  the  lead  in  each 
grade  —  the  evenness  of  the 
grain  of  the  wood  —  the  ease 
with  which  a  Venus  Pencil  can 
be  sharpened  and  kept  sharp — 
and  that  one  Venus  will  outlast 
six  ordinary  pencils — are  only  a 
few  of  the  talking  points  you 
should  use  in  educating  your 
customers  to  ask  for  Venus 
Pencils,  "By  the  Box." 

MILO  RUBBER  BANDS 

Are  made  of  the  very  finest 
Para  Rubber  in  assorted  sizes, 
and  are  unconditionally  guaran- 
teed for  five  years. 

Milo  Rubber  Bands  are  sold  by 
the  pound,  half-pound,  quarter- 
pound  and   oz.  packings. 


It   VENUS 
DRAWING 


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If 


ft 


Every  concern  that  employs  an 
office  man,  accountant  or  clerk 
ought  to  be  a  user  of  Velvet 
Pencils  for  all  general  office  work. 

Velvet  Pencils  are  economical 
because  the  smoothness  of  the 
lead  and  the  even  fibre  of  the 
wood  make  it  unnecessary  to 
sharpen  them  as  often  as  is  the 
case  with  other  pencils. 

Velvet  Pencils  (selling  for  5c. 
each)  will  outlast  two  ordinary 
pencils.  They  can  be  sharpened 
accurately,  will  keep  their  points, 
wear  down  to  the  last  inch,  and 
are  each  equipped  with  a  Velvet 
Rubber  Tip. 

VENUS  RUBBERS 

Don  't  forget  our  latest  product, 
the  Venus  Rubber.  Pliable  and 
soft.  Indispensable  for  all  pencil 
purposes. 

Superior  to  all  others  for  clean 
ing  drawings  and  engravings. 
Made  in  grey  to  avoid  any  dis- 
eolorment  of  paper,  ao  often 
found  with  colored  erasers.  All 
sizes  from  4  to  1^0  to  the  box. 
WRITE  US   FOR  SAMPLES  AND  PRICES. 

American  Lead  Pencil  Co. 

220  Fifth  Avenue,  New  York 

(and    Clapton,   London,    Km;.) 

In  addition  to  the  above  we  make  a  complete  line  of  pencils 

of  every  style  and  grade — penholders,  erasers  and 

rubber   bands. 


One  Reason  Its  Easier  to  Sell 

EsterbrooKPens 


FBW    PERSONS    come    into    your   store    who 
do   not    read   at   least  one   or  more   of   the 
magazines    in    which    Esterbrook    Pens    are 
constantly    advertised. 

That  is  one  big  reason  it  is  so  much  easier 
to  sell  Esterbrook  Pens;  for  we  have  sold  the 
customer    before    he    comes    into   your   store. 

All  YOU  have  to  ilo  is  see  that  lie  gets  the 
shape   and   point   that  suits  him  best. 

Ho  yon  remembei  ever  having  to  tell  a  cus- 
tomer that    Estcrbiook  Pens  were  "all  right"? 

ANOTHER  REASON 

Even     more     important     than     this     Esterbrook 
advertising,   the  greatest   reason   it   is  easier  and 
more    profitable    to    sell    Esterbrook    Pens    is:— 
that    Esterbrook  quality   turns   every   FIRST  sale 
into    an    endless   chain    of    REPEAT    ORDERS. 

You  can  take  on  most  any  line  of  pens  and  sell  them  ONCE,  but 
Esterbrook  quality  and  Esterbrook  advertising  KEEP  ESTERBROOK 
CUSTOMERS    SOLD    FOREVER.    , 

For  these  reasons,  and  because  the  complete  Esterbrook  line  offers 
every  needed  shape  and  point  that  is  offered  in  all  other  lines  put 
together,  more  dealers  every  year  realize  the  advantages  and  economy 
of  concentrating  on  it  alone.  Are  you  giving  the  Esterbrook  Pens  the 
prominence  in  your  store  that  you  should?  Ask  its  for  any  informa- 
tion yon  need,  and  tell  us  how  we  can  serve  you  still  more. 
Esterbrook  Steel  Pen  Co.,  1  8-70  Cooper  St.,  Camden. N.J" 


Esterbrook  Advertisements  In  Them  All 


^MMSMMS^^S^^MMM^MSMMM^^S^MM^M^B 


DON'T  WAIT 


ORDER  SCHOOL  GOODS  NOW 

You  will  soon  be  bombarded  witli  the  demands 
of  the  scholars— BE  WELL  ENTRENCHED- 

Have  Supplies  on  Hand 

We  have  an  excellent  line  of  Scribblers  and 
Exercise  Books  with  attractive  covers,  showing 
Soldiers,  Battleships,  Flags,  and  the  Leaders 
of  our  Forces,  that  you  would  do  well  to 

Place    at    the    Front    and 
Keep  the  Line  Unbroken. 

Also  the  lines  of  pencils,  pens  and  the  various 
school  sundries  required. 

YOU  NEED  THEM. 

SMITH,  DAVIDSON  &  WRIGHT 

LIMITED 

Wholesale  Stationers  and  Paper  Dealers 

VANCOUVER  and  VICTORIA,  B.C. 


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BOOKSELLER      AND      STATIONER 


hum  nun  mil  mini: 


1 1  i ;  1 1 1 1 1 1 1  m  1 1 1 1 1 1  in  1 1 1 1 1  ii  1,1 1 1 1 1  hi  1 1 1  i.i  i,i  mi  1 1 1  n  n  1 1 1 1 1 1 1 1 1 1 1 1  iniiiiiiiiiiink 


SUSAM  GLASPEU 

WITH  HER  BOOK 

warn 

I    has  given  the  world  one  of  the  most  worth-while  books  of  the 
year.       Cloth,  12mo,  $1.35  net. 

=  A  N.  illumiliating  picture   of  life   in   the   typical   small    middle- Western   town,   with 

^  A    its  deadening  and  deadly  influence  upon  every  one  who  transgresses  the  accepted 

H  social  code  and  upon  her  family  and  friends,  even  unto  the  third  and  fourth  degree, 

H  is  Susan   Glaspell's   "Fidelity."     An   intensive   study,   it   treats   with   understanding 


g 
and  insight  the  problem  of  the  woman  who  loves  too  deeply  the  man  of  her  choie* 
to  heed  at  first  the  outer  world.  What  she  does  with  her"  life  as  she  grows  older 
and  hes  convictions  change  is  the  theme  of  a  most  absorbing  novel  of  serious  intent 
— and   with   a   decidedly   unconventional   ending. 

WHAT  THE  CRITICS  SAY: 

There    is    a    lesson    for    the    New    Woman 


This  is  ltuth  Holland's  story.  Its  genuine 
worth  and  essential  value  lie  in  Susan 
Glaspell's  amazing  grasp  of  this  situation, 
in  her  seizure  of  the  woman  side  of  it.  the 
man  side,  the  social  side.  From  these  vari- 
ous angles,  nil  the  sacrifices,  all  the  com- 
pensations, are  marshaled  here  in  terms  of 
human  nature  and  human  development. 
The  hook  is  strong  from  every  point  of  view. 
Its  theme,  that  of  the  comparative  claims 
of  the  individual  and  of  society,  is  one  of 
common  application.  Its  treatment  is  a 
marvel  of  intuition,  of  penetration,  of  full 
comprehension.  Its  form  is  unequivocally 
one  of  tine  workmanship  and  high  artistry. 
— Washington,  D.C..  Evening  Star, 


who  believes  in  the  rights  of  love  in  this 
deep  analysis  of  the  human  heart  and  the 
plain  setting  forth  of  what  defiance  of  law 
and  society  costs  a  woman.  The  book  gives 
us   something   to.  think   about   seriously. 

— Detroit  Free  Press. 
Brimming  with  life  and  love  of  living, 
faithful  to  her  ideal  of  love,  and  strong 
enough  to  preserve  her  fidelity  even  against 
herself,  Ruth  Holland  is  a  character  not 
soon  to  be  forgotten.  And  whatever  may 
be  the  inevitably  conflicting  opinions  regard- 
ing her  story,  no  one  who  reads  it  can  fail 
to  recognize  her  unselfishness,  her  purity, 
her  absolute  fidelity  to  what  to  her  is  not 
only  love's  "right"  but  its  imperative  duty. 
— Boston    Transcript. 


SUSAN   GLASPELL 

Here  is  a  book  of  great  merit,  which  in 
the  quality  of  its  workmanship  may  well 
invite  comparison  with  the  best  of  the  con- 
temporary English  novelists.  Miss  Glaspell 
sees  the  situation  with  which  she  deals 
clearly,  and  one  concludes,  she  sees  it  whole. 
.  .  .  The  story  is  focussed  with  supreme 
ability  in  a  setting  best  calculated  to  bring 
out  all  the  aspects  of  the  case  in  their  full- 
est strength — in  a  small  town  in  the  Middle 
West.  The  character-drawing  is  excellent 
throughout,  and  it  is  refreshing,  in  these 
days  of  much  revolt  against  "man-made" 
laws,  to  find  Miss  Glaspell  frankly  facing 
the  fact  that  in  a  case  like  that  of  her  hero- 
ine it  is  the  women,  not  the  men,  who  sit  in 
judgment   and   condemn   without   mercy. 

"Sew    Turk    Tribune. 


The  story  of  a  woman's  love— of  what  it  impels  her  to  do— what  it  makes  of  her. 


Great  New  Book  By 

Leading  British  Novelist 

READY  SEPT.  6th 


ELTHAM 
HOUSE 

BY 
MRS. 

HUMPHRY 
WARD 


BY  MRS.  HUMPHRY  WARD 
AUTHOR  OF  "DELIA  BLANCHFLOWER' 


ELTHAM  HOUSE 

Frontispiece  in  Colours  by  Frank  Crane 


Large   12mo.  $1.35 


In  "Eltham  House,"  Mrs.  Ward  has  written  what  is  unquestion- 
ably ■one  of  her  greatest  novels. 

The  story  opens  with  the  arrival  of  Alec  Wing  and  his  bride  at 
the  palatial  London  residence,  "Eltham  House,"  the  gift  of  Lord 
Wing,  the  bridegroom's  father.  They  discover  very  quickly  that 
love-making  under  Tuscan  skies  is  one  thing  and  wooing  British 
social  and  political  favor — and  forgiveness — is  quite  another;: 
especially  when  the  lady  happens  to  be  already  a  wife  and  mother. 

The  situation  is  as  follows:  Alee  Wing,  selfish,  arrogant,  but 
not  altogether  heartless,  has  laid  violent  and  successful  siege  to  the 
affections  of  Sir  John  Marsworth's  young  and  beautiful  wife.  After 
her  divorce,  they  return  to  London  and  seek  to  combat  the  hostility 
of  public  opinion,  to  achieve  social  and  political  preferment — in 
other  words,  to  attempt  what  Lord  and  Lady  Holland  did  a  century 
ago. 

What  headway  they  made  against  British  Pharisaism,  how  far 
they  succeeded  in  propitiating  Society,  how  cabinet  ministers, 
parliamentarians,  dowagers  and  generals  regarded  the  culprits,  and 
how  the  affair  reacted  upon  the  two  chief  characters  in  the  drama 
— this   is   the   theme   of   Mrs.   Ward's   latest   novel   of   English   social 


and  political  life,  "Eltham  House,"  which  promises  to  be,  as  it 
certainly  deserves  to  be,  the  most  important  fiction  hook  of  the 
autumn. 

Has  proved  her  right  to  claim  a  first  position  among  the 
novelists  of  the  day.     Outlook. 

Its  author  stands  among  the  few  living  writers  of  fiction  to 
whom   the   Immortals    have   passed   the   torch.     (Ionian    Pryor   Rice. 

She  gives  to  her  dialogue  a  careful  beauty  of  phrase  and 
cadence.     Saturday   Review. 

She  is  one  of  the  few  persons  who  have  solved  the  secret  of 
what  dialogue  ought  to  be.     Saturday  Rerun. 

Any  book  from  her  pen  may  safely  be  guaranteed  to  fill  many 
charmed   and   thoughtful    hours.     David   Christie   Murray. 

With  the  aid  of  these  works,  students  of  the  history  of  our 
race  will  for  all  time  be  able  to- get  a  glimpse  of  "the  hidden 
resources"   and   real   forces   of   English   society.     ./.   Stuart    Walters. 

Her  seriousness  is.  indeed,  one  of  her  prime  qualities  as  a 
writer.  She  has  never  trifled  with  her  art  nor  shaped  it  to  meet 
the   taste   of   the    hour.     Hamilton    Wright   Mabie. 


McClelland,  goodchild  &  stewart,  limited 


I     266  King  Street  West 


PUBLISHERS 


TORONTO,  ONT.    | 


i  ti  i  ]  1 1  til  ii  im  ill  1 1 1 1 1 1  lit  in  r  1 1  niiiiM  i  iii  i  licit  1 1 1  ii  ii  i  in  i  ii  i  ii  1 1 1  mi  tui  i  ii  ri;ii  i  ri  1 1 1 1 1  mi  1 1 1 1  niri  1 1  riri  niiiiri  i^t 

8 


BOOKSELLER      AND      STATIONER 


MG&S 


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MG&S 


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Breathes  the  Spirit  of 
the  West 

LIKE  "THE  VIRGINIAN'' 

Not  since  Owen  Wister's  big  novel 
came  fresh  from  the  Wyoming 
fields  has  any  book  so  alive  with 
Western  life  been  given  thereading 
public  until 


THE 

TREASURE 

OF 

HIDDEN 

VALLEY 

By  Willis 
George  Emerson 


THE  TREASURE  OF  HIDDEN 

VALLEY 


By  Willis  George  Emerson  came  to  score  the  big  success 
of  1915.  This  fine  big  story  is  vigorous  and  strong, 
picturesque  and  enthralling,  broad  and  powerful  as  well 
as  being  intensely  human. 

The  first  Canadian  edition  has 
just  been  published. 

In  the  United  States  advance  sales  grew  so 
rapidly  that  the  original  plan  of  publish- 
ing a  10,000  first  edition  had  to  be  in- 
creased, first  to  25,000,  then  to  50,000 
copies,  34,000  copies  having  been  sold 
before  publication. 

This  is  Decidedly  the  Big  Novel 
for  the  Autumn. 

CLOTH,  $1.25 

McClelland,  goodchild  &  stew  art,  Limited 


PUBLISHERS 


266-268  King  Street  West 


TORONTO 


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BOOKSELLER      AND      STATIONER 


A  Sure  Big  Seller : 

The  Battle  Glory  of  Canada 

Being  the  Story  of  the  Canadians  at 
the  Front,  Including  the  Battle  of 
Ypres.    By  A.  B.  Tucker. 

This  book  tells  the  story  of  the  Canadians  at  the  Front,  and  is  the  first  and  only  book 
of  its  kind.  It  is  realism  in  print,  the  pages  being  packed  with  incident  and  vigorons 
action.  Opening  at  the  thrilling  moment  when  the  fleet  of  transports  arrived  at  an 
English  port  amid  the  full-throated  cheers  of  British  soldiers  and  people,  the  record 
follows,  the  famous  Princess  Patricia's  and  the  First  Contingent,  through  camp  and 
march  in  England,  bivouac  and  battle  in  France  and  Flanders.  The  whole  is  a  reve- 
lation of  the  spirit  of  Canada,  and  makes  stirring  reading. 

Stiff  paper  boards,  170- pages,  pictorial  cover,  net  25c.    (Liberal  trade  discounts). 

CASSELL  &  COMPANY,  LIMITED,  Publishers 

55  BAY  STREET  V  V  TORONTO,  CANADA 


Are  You  Coming  to  the 
National  Exposition? 

We  extend  a  hearty  invitation  to  all  members  of 
the  trade  who  may  visit  Toronto  during  exhibi- 
tion time,  to  call  and  examine  the  variety  and 
values  we  are  showing  in  • 

Photograph  and  Snap  Shot 
Mounting  Albums 

both  in  Loose-Leaf  and  Sewed  Bindings. 

Our  prices  are  low,  our  qualities  are  unsur- 
passed. We  offer  you  the  best  grade  of  photo 
mounting  paper  that  is  made. 

We  have  some  new  and  attractive  lines  of  high- 
grade  albums  especially  suitable  for  fall  trade 

and  for  Xmas  gifts. 

W.  C.  Horn  Bro,  &  Co. 

545  Pearl  Street  .*.  New  York  City 

J.  G.  F.  ANSLEY,  Canadian  Agent 

Cor.  Adelaide  and  Yonge  Sts.         408  Lumsden  Bldg..  Toronto 


Support  Home  Industries 


No.   179 


One  of  the  best  ink  con- 
cerns in  the  world  is  right 
here  ready  to  offer  you 
high  quality  products  that 
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As  many  dealers  now  rea- 
lize Carter's  Service  can  be 
depended  on  in  any 
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Carter  Inx 


(formerly  written 
Carter's  Inks) 


After  all 

no  ink  like 

Carter's. 


No.  79 


No.   19 


The  Carter's  Ink  Company 

356  St.  Antoine  St.         -         Montreal,  Canada 


10 


BOOKSELLER      AND      STATIONER 


M      I      I 


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no  f  i  j  ii  i snPFS  fiQP 

fW  F I W  / 

t*.  "////////Mr// * 


€([  Good  business  is  bound  to  manifest  itself  in 
Canada  this  Autumn  as  the  result  of  the  harvest- 
ing of  bountiful  crops  together  with  the  war 
prices  which  they  will  bring. 

*|}  It  cannot  be  otherwise  in  a  country  where 
agriculture  is  the  great  basic  industry. 

\  The  plentiful  placing  of  orders  for  war  supplies  with  Canadian 
manufacturers  helps  still  further  to  distribute  money,  a  large  pro- 
portion of  which  will  eventually  be  spent  in  the  book  and  station- 
ery stores. 

Tj  Bookseller  and  Stationer  on  October  5th  will  issue  its  Annual 
Fall  Sales  Number. 

Tf  This  year  Bookseller  and  Stationer  completed  thirty  years  of 
continuous  publication — a  record  unprecedented  in  Canadian 
trade  journalism. 

If  That  achievement  will  be  celebrated  by  giving  this  year's  An- 
nual Fall  Sales  Number  wider   circulation  than  ever. 

11  IT  WILL  BE  A  GREAT  NUMBER. 

1[  We  address  you  now  to  urge  you  to  book  your  order  for  space 
well  in  advance  so  as  to  get  the  best  available  position. 


BOOKSELLER  &  STATIONER 

143-153  UNIVERSITY   AVENUE,   TORONTO,  CANADA 


11 


BOOKSELLER      AND      STATIONER 


FOR  FALL  AND  XMAS  TRADE 


A  DAINTY  GIFT 


No.    1 

To  Retail  at  75c. 


Makes 
Sealing  a 
Pleasure 


MADE     IN     ENGLAND. 


No.  2 


To  Retail  at  $1.50 


Carried  in  a  large   range   of  attractive  shades,  the 
contents    harmonizing    with   the   colour  of   the  box. 

Supplied  complete  with  crucible,  wax  and  seal,  which 
wilTbe  exchanged   for  any  single  initial  on  request. 

Large  stocks  in  Montreal  of  both  sizes,  also  extra 
seals,  wax  refills,  etc. 


Jofm  Mtkimon  &  Company  ^trntteb 

PAPER  MAKERS  AND  MANUFACTURING  STATIONERS 

MONTREAL  TORONTO 


12 


BOOKSELLER  &  STATIONER 

DEVOTED    TO    THE    INTERESTS   OF   THE 
BOOK,  STATIONERY  &  KINDRED   TRADES 


Vol.  XXXI 


AUGUST,  1915 


No.    8 


Picture  Post  Cards,  Greeting  Cards,  Calendars 


DEALERS  who  visited  the  spring: 
exhibitions  of  import  lines  in 
Montreal  and  Toronto,  and  sub- 
sequent showings  in  other  centres,  will 
recall  the  fine  array  of  pictures  and 
calendars  by  best-known  artists,  shown 
by  the  different  firms.  These  have  been 
supplemented  by  additional  subjects  of 
merit. 

The  trade  should  make  it  a  point  to 
post  themselves  as  to  the  offerings  of 
the  different  houses,  so  as  to  obtain  the 
best  productions  for  their  stock,  especi- 
ally for  the  holiday  trade. 

There  are  1915  pictures  by  Harrison 
Fisher,  Christy,  Coles  Phillips  and 
others  of  the  most  popular  artists,  as 
well  as  many  calendars  with  pictures 
by  noted   artists. 

Jessie  Willcox  Smith 's  Mother  Goose 
pictures  are  represented  in  three  dif- 
ferent calendars  for  1916;  two  of  these 
have  six  pictures  each  and  the  other 
four  pictures. 

The  different  pictures  making-  up  the 
calendars  can  be  had  in  separate  forms. 

These  copyrighted  pictures  command 
good  prices.  They  add  nrestige  to  any 
bookseller  and  stationer's  stock.  They 
sell  readily  and  yield  as  good  a  margin 
of  profit  as  many  other  important  lines 
carried    in    all    bookstores. 

These,  together  with  such  art  publica- 


tions as  greeting;  cards  of  various  forms, 
postcards,  and  those  books  whose  in- 
terest is  constituted  chiefly  by  the  art 
reproductions  they  contain,  taken  alto- 
gether, make  up  a  distinct  department 
as  interesting-  and  attractive  as  can  be 
found  in  any  store. 

Those  dealers  who  have  thoroughly  de- 
veloped the  picture  business  have  natur- 
ally included  picture  framing,  either  by 
having  this  work  done  on  the  premises 
or  by  making  special  arrangements  with 
picture  framers. 

There  are  slip-in  mounts  and  framelets 
obtainable  in  inexpensive  form  whicli 
can  be  utilized  in  enhancing  the  appear- 
ance of  pictures,  greatly  helping  to  pro- 
mote sales,  besides  themselves  constitut- 
ing a  ready  selling  line  for  use  with  sub- 
jects already  in  the  possession  of  those 
who  are  attracted  by  the  practical  merit 
of    these    mounts    and    framelets. 

These  suggestions  should  prove  bene- 
ficial to  dealers  who  have  not  as  yet  gone 
extensively  into  the  picture  trade. 

The  illustrations  at  the  top  of  this 
page  are  reproductions  of  pictures  of 
the  artist  Penrhyn  Stanlaws  and  they 
are  presented  here  by  courtesy  of  the 
print  department  of  The  Cosmopolitan. 
The  pictures*  are  remarkable  for  the 
charm  of  the  subjects  and  the  richness 
of  the  coloring:  employed. 
13 


WHERE  THE  WAR  TAX  DOES  NOT 

APPLY. 
Postcards  Bearing  Name  of  Sender  with- 
out  Written   Message    and    Christ- 
mas Cards  and  Folders  Bearing 
Only  Sender's  Name. 
Dealers  will   do   well   not   only   to   re- 
member but  to  thoroughly  acquaint  their 
customers    and    impress    upon    them    the 
fact  that  postcards  without  any  written 
message,  but  bearing  the  sender's  name 
in  writing  do  not  require  war  tax  stamps; 
they   will   go  for  one  cent   as   formerly. 
The   same   applies   to   Government    post- 
cards, such  as  travellers'  advice  cards. 

This  fact  is  not  generally  known.  Were 
this  given  wide  publicity  the  sale  of  pic- 
ture postcards  would  doubtless  show 
considerable  improvement  and  very  few 
branches  of  trade  are  so  badly  in  need 
of  a  boost. 

Dealers  will  find  that  the  local  news- 
papers will  be  glad  to  give  space  in  their 
news  columns  to  this  advice  because  it 
will  be  welcomed  by  their  readers.  Show- 
cards  emphasizing  this  fact  should  be 
conspicuousy  displayed  in  the  store  and 
in  the  windows. 

Similar  publicity  should  be  given  to 
the  fact  that  greeting  cards,  folders,  etc., 
bearing  only  the  name  of  the  sender, 
will  not  require  a  war  stamp,  going  for 
one  cent  if  the  envelopes  are  not  sealed. 


Failure  of  the  Stamp  Tax  on  Picture  Post  Cards 

Developments  in  the  Campaign  Now  Being  Carried  on  by  the  Wholesale  Postcard  Association 

of  Canada. 


HERE  is  the  text  of  a  letter  which 
has  been  sent  to  the  firms  repre- 
sented on  the  mailing'  lists  of  the 
different  members  of  the  Wholesale 
Postcard  Association  of  Canada,  and  in 
reproducing  this,  Bookseller  and  Station- 
er desires  to  further  impress  its  import- 
ance upon  the  trade  and  to  urge  each  in- 
dividual dealer  to  see  to  it  that  a  reply 
goes  to  the  association: 

July,  20,  1915. 
Dear  Sir, 

An  association  to  be  known  as  the' 
Wholesale 'Postcard  Association  of  Can- 
ada has  been. formed  with  a  view  to  ap- 
proaching- the  Government  on  the  war  tax 
on  post  cards,  as  it  was  clearly  proved 
by  figures  of  the  wholesale  dealers  that 
the  Government,  far  from  making'  rev- 
enue by  the  increased  postage  on  post- 
cards, was  losing  it,  and  while  the  figures 
submitted  were  not  all  certified  as  being 
correct,  it  would  appear,  takins'  the  aver- 
age, that  sales  have  dropped  off-  75  per 
cent.  To  get  the  same  revenue  as  last 
year,  sales  could  be  cut  in  two  and  still 
produce  the  same  with  the  2c  postage, 
but, to  hurt  an  industry  without  getting 
the  results  we  do  not  think  is  the  object 
of  the  Government,  and  we  hardly  think 
that  the  Government  is  aware  of  the 
size  of  the.  post  card  business,  as  last 
year  alone  approximately  50,000,000 
cards  were  sold  in  Canada. 

Therefore,  we  the  wholesalers,  and 
yon.  Mr.  "Retailer,  must  get  together  to 
save  an  important  branch  of  our  busi- 
.  ness.  We  are  willing  to  bear  whatever 
expense  there  is  in  organizing  a  cam- 
paign, and  all  we  ask  is  for  you  to  give 
us  an  expression  of  how  the  war  tax  is 
affecting  your  sales  of  cards.'  Give  us 
the  percentage  and  whatever  remarks 
you  have  to  make  on  the  siibject,  and  it 
would  also  help  the  cause  a  great  deal 
if  at  the  same  time  you  would  write  your 
representative  in  Parliament  and  ad- 
vise him  just  what  the  dropping  off  of 
your  sales  is,  pointing  out  that  your  are 
working  in  conjunction  with  the  Whole- 
sale Postcard!  Association  of  ,  Canada, 
with  a  view  to  proving  to  the  'Govern- 
ment that  their  war  tax  on  postcards  is 
futile. 

Do  not  put  off  for  a  single  day  letting 
us  have  this  information.  If  your  ex- 
perience is  not  that  of  ours  we  want  to 
know  it  as  much  as  if  you  agree  with 
us. 

One  thing  we  want  and  must  have,  is 
plenty  of  ammunition  and  that  supplied 
by  the  dealers  of  Canada  is  the, high  ex- 
plosives that  we  want,  as  there  are  over 
10.000  dealers,  and  the  co-operation  of 
your  member  will  give  us  strong  repres- 


entation, and  our  cause  given  considera- 
tion which  might  otherwise  be  passed 
over  in  the  other  big  things  that  our 
Government  have  to  contend  with  just 
now,  as  postcards  may  look  to  them  very 
trivial,  but  to  us  it  is  our  bread  and 
butter. 

Yours  faithfully, 
THE  WHOLESALE  POSTCARD 

ASSOCIATION  OF  CANADA. 
W.  BANKS,  Secretary. 


Raps  Post  Office 
Department 

Leading  Financial  Paper  Deals  Edi- 
torially With  the  Failure  of  the 
Stamp  Tax  on  Postcards. 

Following  up  what  was  presented  in 
the  July  issue  relative  to  the  organiza- 
tion of  an  association  of  postcard  whole- 
salers and  references  to  the  correspond^ 
ence  that  had  passed  between  Bookseller 
and  Stationer  and  the  Post  Office  De- 
partment, a  leading  editorial  which  ap- 
peared in  The  Financial  Post,  is  re- 
produced here : 

The  Nation's  Business. 

"When  the  Government  passed  the 
Act  imposing  various  war  taxes,  includ- 
ing a  tax  of  one  cent  on  each  picture 
post  card  mailed,  it  is  natural  to  assume 
that  this  was  done  in  the  expectation  that 
it  would  result  in  largely  an°Tnenlin<r  the 
postal  revenue.  It  has  been  conclusively 
demonstrated  since  April  that  instead  of 
having  that  effect,  the  sale  of  picture 
post  cards  has  fallen  off  to  such  an  ex- 
tent that  the  very  existence  of  this  in- 
dustry in  Canada  is  threatened. 

"Manufacturers  and  large  importers 
of  post  cards  assert  that  their  sales  to  the 
trade  have  fallen  off  about  ten  per 
cent,  of  what  they  were  one  year  ago. 
Part  of  this,  of  course,  is  attributable 
to  the  general  backwardness  of  trade 
dating  from  the  early  months  of  1914. 

"Reports  from  retail  dealers,  however, 
indicate  that  post  card  sales  have  been 
cut,  by  reason  of  the  extra  lc  postage, 
to  about  25  per  cent,  of  what  they  were 
up  to  the  time  the  tax  took  effect. 

"The  result,  which  is  very  plain,  is 
that  instead  of  increasing  the  postal 
revenue  the  stamp  tax  on  picture  post 
cards  has  in  reality  greatly  reduced  the 
receipts  of  the  Post  Office  Department. 

"The  trade  in  t-hese  picture  post  cards 

was  enormous  and  firms   established   in 

Canada   whose   livelihood    depends   unon 

the  continuance  of  the  trade,  fear  that 

14 


it  will  not  only  thus  suffer  during  the 
term  of  the  stamp  tax,  but  that  unless 
the  tax  is  removed,  the  habit  of  sending 
picture  post  cards  will  be  so  broken  as 
In  threaten  extinction  for  the  Canadian 
firms  engaged  in  the  post  card  trade. 

"It  must  be  admitted  that  the  sending 
of  picture  post  cards  is  largely  a  habit. 
They  are  not  an  absolute  necessity  and  it 
would  take  a  severe  stretch  of  the  imag- 
ination to  come  to  the  conviction  that  the 
discontinuance  of  the  use  of  picture  post 
cards  would  to  any  appreciable  extent 
enhance  the  writing  of  letters.  It  might 
mean  more  sales  of  Government  post 
cards  for  brief  messages,  but  the  Govern- 
ment would  gain  nothing  even  if  the  use 
of  Government  post  cards  entirely  re- 
placed the  picture  postals.  Souvenir 
cards  are  sent  because  they  are  souvenirs 
not  to  take  the  place  of  letters. 

"Bookseller  and  Stationer,  the  trade 
paper  which  champions  the  interests  of 
the  merchants  who  sell  the  bulk  of  post 
cards  mailed  in  Canada,  recently  drew 
the  attention  of  the  Post  Office  Depart- 
ment to  the  representations  of  the  trade, 
indicating'  the  serious  falling  off  of  post 
card  sales  and  urging  the  removal  of  the 
one  cent  tax  on  picture  postals  because 
it  was  defeating  the  object  of  the  recent 
Act.  It  was  pointed  out,  in  view  of  the 
direct  evidence  easily  obtainable  from 
the  postmasters  in  different  cities  and 
towns,  that'  it  would  be  superflous  to 
submit  lengthy  or  detailed  evidence  from 
the  trade,  to  prove  their  case. 

"The  reply  was  of  a  stereotyped  nature 
vouchsafing  that  in  imposing  the  war  tax 
the  Department  was  carrying  out  the  re- 
quirements of  the  Special  War  Revenue 
Act.  This  reply  can  hardly  be  called 
illuminating!  It  would  seem  that  upon 
representations  being  made,  conclusively 
showing  a  loss  in  revenue,  the  very  re- 
verse of  what  had  been  looked  for,  some 
action  to  overcome  that  loss  would  be 
taken.  Some  course  to  offset  the  loss 
would1  naturally  be  taken  by  a  commer- 
cial concern ;  why  not  in  a  department 
of  the  Government?  This  is  a  matter 
on  which  our  Minister  of  Trade  and  Com- 
merce should  confer  with  the  Postmas^ 
ter-General.  It  is  useless  to  discuss  it 
with  Dr.  Coulter,  the  Deputy  Postmast- 
er-General; he  is  not  an  experienced  P. 
O.  official  nor  a  trained  business  man. 
Further,  it  is  unwise  to  rely  upon  state- 
ments made  by  some  of  the  P.  O.  officials 
at  Ottawa.  It  is  a  fact  that  they  have 
told  deliberate  falsehoods  in  an  official 
communication.  They  interpret  postal 
law  to  serve  their  bureaucratic  will  rath- 
er than  to  serve  the  convenience  of  Can- 
adian business." 


ACROSS  CANADA  TRADE  NEWS 


Have  Eyes  en  Canada 
Windsor,  July  16. — The  Industrial 
Commissioner,  C.  L.  Barker,  and  several 
members  of  the  civic  industrial  depart- 
ment, escorted  some  gentlemen  represent- 
ing an  English  toy  manufacturing-  es- 
tablishment through  the  factory  site  dis- 
trict on  Friday  last,  July  9,  and  it  may 
be  possible  that  such  a  plant  will  locate 
in   Windsor. 

If  a  toy  factory  is  to  be  located  here 
ir  will  employ  a  number  of  men  and 
women,  and  boys  and  girls  of  working 
age. 

In  Fine  New  Premises. 

The  Methodist  Book  and  Publishing 
House  (William  Brians)  moved  into 
their  splendid  new  premises  at  Queen 
and  John  streets,  Toronto,  during  the 
week  of  July  12.  The  new  building, 
which  has  been  given  the  designation 
"Wesley  Buildings,"  continuing  the 
name  which  had  grown  up  with  the  old 
premises  on  Richmond  street,  comprises 
tie  offices  of  the  Publishing  House,  the 
factory,  and  includes  the  various  other 
church  departmental  offices  which  were 
housed  in  the  old  structure.  The  build- 
ing is  not  only  extensive  and  complete. 
but  includes  a  number  of  unique  fea- 
tures. Provision  is  beins  made  for  an 
adequate  description  of  the  new  pre- 
mises and  plant  in  an  early  issue  of 
Bookseller. 

Philip  G.  Hunt  &  Co.,  the  postcard 
publishers  of  London,  England,  have 
drawn  the  attention  of  Bookseller  and 
Stationer  to  the  fact  that  in  their  adver- 
tisement, as  appearing  in  the  June  and 
July  issues,  the  word  "glassy"  instead 
of  "glossv"  was  used  in  describing  their 
toned  real  photo  glossy  surface  post- 
cards. 

Lists  Received. 

From  the  Copp,  Clark  Co..  Limited, 
comes  their  latest  catalogue  devoted  to 
Boorum  and  Pease  Standard  Loose-leaf 
Devices.  The  catalogue  is  amply  illus- 
trated and  comprises  forty-six  pages, 
setting  forth  a  comprehensive  range  of 
loose-leaf  outfits  and  accessories,  which 
are  at  last  coming  into  their  own,  so 
far  as  attention  on  the  part  of  the  re- 
tail stationer  is  concerned. 

This  catalogue  is  compact  and  while  it 
embraces    all      important      features   re- 


quired in  a  loose-leaf  stock,  it  devotes 
special  attention  to  saleable  and  popular 
styles  and  sizes.  To  further  emphasize 
this  feature,  these  items  are  indicated  by 
a  special  marginal  mark  as  those  con- 
tinually carried  in  stock.  Then  again, 
lines  not  carried  in  stock  but  procurable 
to  order  only,  are  indicated  by  a  dif- 
ferent character. 

Working  along  these  lines  of  sim- 
plicity, the  dealer  is  enabled  to  stock 
and  handle  a  loose-leaf  line  without  the 
necessity  of  engaging  specially-trained 
help. 

For  Men  at  the  Front. 

Articles  requested  for  sending  to  sol- 
diers at  the  front  include  the  following: 

Stationery — Paper  and  envelopes  (in 
waterproof  cases),  indelible  pencils, 
stamps    (hospitals). 

Small  toilet  articles  —  Tooth  paste, 
good  toilet  soap,  tar  soap,  sulphur  soap, 
Keating 's  powder  (or  other  vermin  pow- 
der), boracic  powder,  vaseline  (white), 
throat  pastilles  (English  preparation  of 
formamint),  good  laxative  tablet,  best 
toilet  paper,  corn  plasters. 

The  British  Columbia  War  Service 
Committee  was  formed  in  London  to 
help  British  Columbia  soldiers  to  send 
individual  parcels  and  letters  to  men  at 
the  front,  to  visit  and  write  to  the 
wounded  and  to  keep  in  personal  touch 
with  our  men  as  far  as  opportunities  af- 
ford. It  is  composed  mainly  of  British 
Columbians  now  in  England  who  have 
been  working  quietly  in  this  way  all 
winter  so  that  the  boys  might  feel  not 
cut    off  from   their  own   Province. 

No  appeal  has  been  made  anywhere 
for  funds,  as  the  members  have  sup- 
plied the  needs  themselves  so  far,  and 
it  is  realized  that  all  money  is  needed 
at  home  in  British  Columbia  at  present. 

Trade  Notes. 

Owing  to  an  error  in  the  advertise- 
ment of  the  Viking  Pencil  Company  of 
Copenhagen  in  the  classified  advertise- 
ment department  of  the  July  issue,  they 
were  referred  to  as  manufacturers  of 
copying,  colored,  and  lead  pencils.  The 
Viking  Pencil  Co.  manufacture  only 
lead  pencils. 

Mount  Forest,  Ont. — H.  W.  Palmatier, 
dealer    in    stationery    and     school     sup- 
15 


plies,  was  a  heavy  loser  by  a  tire  which 
occurred  on  July  1.  The  loss,  however, 
was   covered    by   insurance. 

Winnipeg,  Man. — Word  has  been  re- 
ceived that  Private  Martin  H.  A.  Lain, 
formerly  an  employee  of  the  Winnipeg 
Stationers,  is  now  recovering  from 
wounds  at  Gifford's  House.  Roehampton. 

St.  Catharines,  Ont. — Greenwood's  is 
in  future  to  be  known  as  the  Greenwood 
Library  and  Stationery  Shop,  the  drug 
department  having  been   discontinued. 

Fred  Phelan,  a  member  of  the  firm  of 
F.  E.  Phelan,  one  of  the  largest  book- 
sellers and  stationers  in  Montreal,  has 
taken  a  special  course  in  military  train- 
ing, and  is  preparing  to  leave  for  the 
front. 

Fritz  Schaeffer  and  Harold  Oxley,  for 
years  fellow  employees  of  A.  and  W. 
MacKinlay  Co.,  wholesale  and  retail  sta- 
tioners, Halifax,  N.S..  have  enlisted  for 
active  service.  Mr.  Schaeffer  has  been 
Maritime  Province  champion  in  the  100- 
yards,  220-yards  and  440-yards  race,  for 
years. 

In  introducing  boxed  stationery  it  is 
always  more  profitable  to  show  the  high-  . 
er  priced  goods  first.  When  you  show 
the  25c  customer  the  50c  box  first,  and 
the  50c  customer  the  $1  box  first,  and 
so  on.  you  will  never  miss  that  valuable 
opportunity  of  showing  the  more  pro- 
fitable numbers  in  advance,  always  with 
the  possibility  that  one  of  these  is  more 
likely  to  appeal  rather  than  the  cheaper 
box  she  may  have  had  in  mind,  and  a 
larger  sale  may  be  recorded  to  your 
credit  as  a   result. 


POWER  OF  A  GOOD  EXAMPLE. 

Dostoevsky  was  once  asked  by  a 
mother  concerning  the  upbringing  of 
her  child,  and  the  following  piece  of  ad- 
vice was  given  in  reply:  "Every  human 
being,  who  can  grasp  the  truth  at  all, 
feels  in  his  conscience  what  is  good  and 
what  is  evil.  Be  good,  and  let  your 
child  realize  that  you  are  good;  in  that 
way  you  will  wholly  fulfil  your  duty 
towards  your  child,  for  you  will  thus 
give  him  the  immediate  conviction  that 
people  ought  to  be  good." 


BOOKSELLER   AND   STATIONER 


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LIMITED 


JOHN   BAYNE    MACLEAN 

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President 
General    Manager 


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and  Office  Equipment    Journal 

ESTABLISHED   1885. 
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PUBLISHED    MONTHLY 


Getting  Out  of  the  Rut. 

THE  problem  of  small  towns  going  back  in  popu« 
lation  while  the  country  as  a  whole  advances  is 
one  that  worries  the  business  men  of  quite  a 
number  of  once-thriving  and  promising  towns,  espe- 
cially in  Ontario,  but  the  Dominion  is  not  alone  in 
this  experience.  It  is  true  perhaps  to  a  greater  de- 
gree in  the  United  States  than  in  this  country. 

This  subject  engaged  the  attention  of  G.  B. 
Powell,  instructor  in  advertising  in  the  University  of 
Missouri,  who  in  "Advertising  and  Selling,"  statistics 
as  to  the  decline  in  population  of  small  towns  in  the 
Central  West,  showing  that  nearly  6,000  towns  in 
seven  Middle  Western  States  had  lost  in  population, 
including  777  county  seat  towns. 

As  to  the  cause  of  this  decline,  some  people  at- 
tributed it  to  the  automobile  and  better  roads,  en- 
abling farmers  to  trade  at  more  distant  and  more 
attractive  buying  centres.  Others  maintained  that 
the  mail  order  houses  did  the  damage. 

Merchants  in  these  towns  had  fought  hard 
against  parcel  post,  and  it  was  their  influence  that  had 
evolved  the  zone  system. 

Mr.  Powell,  in  his  article,  makes  it  plain  that  the 
farmer  is  not  going  back  and  clinches  this  argument 
with  telling  figures  of  farmers'  bank  balances,  while 
a  large  proportion  of  them  owned  automobiles.  In 
Kansas,  one  out  of  every  five  farmers  owned  a  motor 
car. 

Investigators  for  the  United  States  Government 
had  recently  reported  a  steady  increase  in  the  tend- 
ency of  farmers  to  form  co-operative  buying  units, 
the  co-operative  selling  idea  having  been  a  success  for 
some  time. 

SCORES   MERCHANTS. 

At  this  point  Mr.  Powell  begins  a  harsh  criticism 
of  the  merchants  in  these  towns. 

"What,"  he  asks,  "Have  the  average  country 
town  merchants  been  doing  in  the  midst  of  all  this 
general  prosperity  in  their  territories?  They  have 
been  doing  just  what  a  majority  of  the  country 
preachers,  and  a  majority  of  the  country  editors  have 
been  doing.     They  have  been  exerting  themselves 


just  enough  to  get  by  with  the  least  possible  effort 
and  thought  and  practically  no  service." 

It  is  to  a  general  lack  of  efficiency,  and  modern 
business  judgment ;  too  much  damning  of  the  "inter- 
ests"; too  much  energy  wasted  in  trying  to  prevent 
competitors  from  going  ahead,  that  this  decline  of  the 
country  towns  and  the  country  town  retail  business,  is 
attributed. 

In  brief,  the  writer  advocates  initiative  on  the 
part  of  the  merchants  in  these  towns  through  organi- 
zation of  merchants'  associations,  commercial  clubs, 
advertising  clubs,  in  a  general  movement  for  town 
awakening. 

THE  REMEDY. 

The  one  word  "service"  is  the  keynote  of  the 
remedy,  but  means  towards  that  end  are  cited  in  the 
references  to  "Trenton  (Mo.),  Idea;"' the  "Franklin 
County  (Kansas)  Plan;"  the  "Hampton  Plan;"  the 
"Neosha  (Mo.)  Plan"  and  other  similar  movements 
based  on  a  closer  union  between  merchant  and  far- 
mer with  common  action  toward  community  develop- 
ment. The  "Hampton  Plan,"  supplements  this  by 
coupling  up  with  national  advertising  to  promote 
the  business  of  local  merchants,  as  a  way  of  boosting 
the  prestige  of  a  town  and  showing  that  its  stores 
have  goods  of  national  fame  at  prices  as  low  as  ob- 
tainable anywhere  else. 

Incidentally  the  writer  refers  to  the  new  type  of 
commercial  secretary  that  has  been  developed  in  these 
towns.  "He  maintains  in  his  office  the  leading  books 
and  periodicals  on  advertising,  business  promotion, 
foreign  trade  extension,  credits,  store  efficiency,  win- 
dow trimming  and  so  on.  vHe  advises  merchant-  on 
their  advertising  copy.  He  inaugurates  trade  exten- 
sion movements.  He  plans  celebrations,  municipal 
Christmas  trees,  down-town  lighting  systems.  He 
sometimes  has  a  vigilance  committee  that  keeps  fly- 
by-night,  fire-sale  fiends  away,  and  discourages  mis- 
leading advertising.  He  has  a  filing  cabinet  that 
contains  the  thumb  prints  of  all  the  professional  dead- 
beats  of  his  town  and  other  towns." 

Built  on  service,  that  type  of  town  and  community 
must  forge  ahead,  argues  Mr.  Powell. 

All  this  is  wholesome  fare  not  only  for  those  Cana- 
dian towns  whose  population  has  fallen  off  in  recent 
years,  but  for  the  business  men  of  all  the  smaller 
cities  and  towns,  showing  ways  of  fighting  the  tend- 
ency toward  building  up  wealthy  retail  and  mail 
order  establishments  in  the  Metropolitan  cities  at  the 
expense  of  the  retail  interests  of  the  smaller  centres. 

m 

The  Development  of  Readers. 

FROM  time  to  time  temperance  reformers  have 
asserted  that  the  liquor  interests  deliberately 
advise  free  distribution  of  drinks  to  the  youth 
of  the  land,  as  this,  as  it  were,  would  ensure  the 
future  demand.  With  the  truth  or  falsity  of  the 
assertion  Canadian  Book  News  has  nothing  what- 
ever to  do,  but  that  the  statement  has  been  made 
illustrates  a  point  of  great  importance  to  booklovers, 
librarians,  and  booksellers.  If  there  are  to  be  heavy 
men  drinkers  there  must  be  boy  tipplers.  If  there 
are  to  be  men  and  women  readers,  there  must  be 
boys  and  girls  who  are  discovering  the  profit  and 
pleasure  which  comes  from  reading. 

In  Buffalo,  N.Y.,  this  has  been  realized,  and  a 
system  developed  which  is  quite  certain  to  stimulate 
the  demand  for  books  in  future  years.     The  Buffalo 


id 


B  0  0  K  S  E  L  L  E  R      AND      STATIONER' 


system  might 


ho  in 


troduced  in  many  part-  of 


Canada. 

A  paper  read  before  the  New  York  State  Teach- 
ers' Association  by  Mrs.  H.  L.  Elmendorf,  explains 
thoroughly  the  action  taken  in  Buffalo.  The  main 
features  are  these: 

The  libraries  and  the  school  principals  work  to- 
gether. Those  1  looks  kept  in  the  class  rooms  for 
supplementary  reading  are  carefully  considered. 
Many,  it  has  been  discovered,  are  unsuitable  for  the 
pupils,  and  these  have  promptly  been  discarded.  To 
the  remaining  books  are  added  a  goodly  number 
from  the  public  library — making  the  total  number 
of  books  for  the  class  at  least  as  great  as  the  number 
of  pupils  in  the  class.  These  books,  moreover,  are 
changed  for  others  half  way  through  the  year,  so 
that  in  a  class  of  fifty  each  pupil  would  during  one 
year  have  an  opportunity  to  read  one  hundred  books. 

This  consideraton  of  the  books  by  the  principals, 
who  know  the  boys  and  girls,  and  by  the  librarians, 
who  know  the  books,  results  in  a  splendid  selection. 
It  means  that  books  to  suit  the  varied  tastes  are 
provided.  In  the  lower  forms,  for  instance,  it  means, 
that  fairy  tales  of  the  best  style  will  be  read — an 
invaluable  foundation,  since  these  are  so  frequently 
referred  to  in  literature  of  a  more  advanced  character. 

The  joint  consideration  by  librarian  and  teacher, 
moreover,  results  in  the  preparation  of  definite  statis- 
tics. The  classroom  is  turned  into  an  experimental 
laboratory  for  the  library.  In  actual  practice  it  can 
be  seen  what  the  children  really  want — what  they 
appreciate. 

Already,  as  a  result  of  this  observation,  a  rather 
startling  state  of  affairs  has  been  revealed.  In  Buf- 
falo now  418,000  books  are  in  these  school  libraries. 
These  are  there  on  the  pupils'  wishes,  yet  only  4~> 
per  cent,  of  these  books  are  fiction. 

In  a  recently  issued  report  the  object  of  this 
library  system  is  well  summed  up: 

"Education  does  not  cease  when  school  days  are 
over.  In  one  way  or  another,  every  man  educates 
himself,  and  much  of  the  wisest  and  most  interesting 
and  agreeable  education  is  that  which  a  man  chooses 
for  himself  in  his  reading;." 


"More  and  more  it  is  felt  that  a  public  library  and 
a  public  school  have  the  same  purpose  and  aim. 
Each  in  its  own  sphere  is  a  public  educator :  and  each 
can  help  the  other;  their  duties  are  reciprocal — the 
library  furnishes  the  school  with  books  useful  in 
school  work,  and  helpful  in  giving  the  right  bent  to 
the  child's  thoughts  and  energies.  The  school,  on 
the  other  hand,  is  bound  to  prepare  the  child  to  make 
a  good  use  of  the  treasures  which  the  library  offers, 
by  developing  in  him  a  love  of  good  reading.  If  a 
child,  when  he  leaves  school,  has  formed  the  reading 
habit  his  education  will  be  continued  beyond  the 
limit  of  his  school  days  and  he  will  be  proof  against 
many  of  the  temptations  which  later  life  will  bring." 

Little  need  for  pointing  a  moral.  All  bookmen 
can  see  what  such  an  extension  of  the  library  would 
mean,  if  generally  adopted  throughout  Canada.  It 
would  bring  many  to  a  real  enjoyment  of  books.  It 
would  teach  boys  and  girls  that  they  may  secure  the 
books  they  wish  from  the  library.  It  would  also 
cause  them  to  realize  that  many  books  exist  which 
are  better  bought  than  borrowed  —  that  they  are 
asseU  well  to  have  at  home. 


Such  a  system  of  developing  readers  would  open 
to  many  a  road  of  happiness.  It  is  worthy  of  general 
introduction. 


EDITORIAL  NOTES. 

THERE  IS  A  tendency  in  some  towns  to  stop  price- 
cutting  on  staples.  Tt  is  sincerely  to  be  hoped  that 
the  movement  will  become  general. 

*  *         * 

THE  MERCHANT  who  keeps  his  collections  up  to 
the  mark  every  day  in  the  week  and  every  week  in 
the  year  will  never  find  them  particularly  low. 

DO  AS  LITTLE  as  you  can  is  the  creed  of  the  clock- 
watcher. Do  as  much  as  you  can  and  do  it  better  is 
the  axiom  which  makes  the  successful  business  man. 

*  *         * 

THE  MKRCHANT  who  can  give  his  store  a  per- 
sonality, who  can  raise  it  above  the  dead  level  of 
other  stores  in  the  street,  has  taken  a  long  step  in  the 
direction  of  bigger  profits. 

*  *  * 

ACCORDING  to  Henry  Lord  modern  efficiency  is 
simply  the  application  of  old-fashioned  common- 
sense  to  new  problems.     Henry  has  pretty  nearly  hit 

the  nail  on  the  head. 

*  *        * 

WHILE  THERE  will  always  be  a  certain  number 
of  new  customers  come  to  your  store  every  year,  the 
maximum  results  can  only  be  secured  by  using  ag- 
gressive measures  to  get  these  and  other  people'into 
the  store  for  the  first  time. 

*  *        * 

THERE  IS  A  BIG  demand  for  novelties  these  days. 
They  are  a  stimulus  to  buying;  they  coax  trade.  But 
they  must  be  displayed  to  be  sold.  Try  some  novel 
way  for  displaying  them  and  the  otherwise  unre- 
sponsive public  may  succumb  to  the  double  novelty, 

*  *       * 

FROM  THE  STANDPOINT  of  good  business  it  is 
to  be  hoped  that  the  practice  of  issuing  cheques  where 
there  are  no  funds  will  soon  be  eliminated.  The 
Minister  of  Justice  of  the  Dominion  has  now  in  con- 
sideration the  passing  of  legislation  which  will  act 
as  a  deterrent  upon  this  pernicious  habit. 

*  *         * 

IT  IS  A  FACT  that  catalogue  buying  can  thrive  only 
where  the  local  dealers  are  sufficiently  lacking  in 
enterprise  to  let  it  grow.  The  local  dealer  has  ad- 
vantages which,  if  employed  actively,  reduce  mail 
order  buying,  to  a  negligible  quantity.  If  these  ad- 
vantages are  used,  the  catalogue  house,  no  matter 
how  active  a  campaign  it  may  make,  will  get  but  a 
slender  share  of  the  business. 

*  *         * 

BEING  COURTEOUS  is  a  habit  which  is  likely  to 
develop  into  a  bank  account.  There  have  been  surly 
men  who  have  succeeded  in  business,  perhaps  because 
their  employees  were  not  surly,  but  fortune,  never- 
theless, has  usually  preferred  to  keep  steady  company 
with  gentlemen.  Good-will  is  what  business  is  look- 
ing for.  It  is  a  part  of  its  capital.  It  is  never  got  by 
sour  faces.  Tt  will  not  accept  discourtesy,  even  in 
fiction.  It  demands  good  humor,  a  happy  ending,  a 
"there-I've-pleased-you"  attitude  on  the  part  of  the 
author. 


17 


How  to  Increase  the  Sales  of  Pennants 


T11K  pennant  as  a  salable  novelty 
is  still  worth  pushing'.  I  find  in 
my  travels  among  the  five  and  ten 
cent  stores  that  there  has  been  a  ten- 
dency to  neglect  it,  but  those  stores  that 
have  brought  it  forward  and  make  a 
good  display  are  selling  large  quantities. 

There  are  pennants  on  the  market  that 
a  season  or  two  ago  would  have  sold  for 
fifty  cents,  but  which  can  now  be  bought 
to  retail  at  ten  cents  at  a  fair  profit,  in 
some  localities  more  money  can  be  got 
for  them.  Some  people  think  a  thing  can 
not  be  good  unless  they  pay  a  certain 
amount  of  money  for  it.  They  should 
be  accommodated. 

Pennants  with  pasted  letters  are  the 
neatest,  prettiest  and  most  durable.  They 
come  in  a  greater  variety  and  combina- 
tion of  color.  One  firm  I  know  of  can 
furnish  something  like  forty  different 
ceil  or  combinations. 


By  way  of  starting  the  sale  of  pen- 
nants in  your  locality  and  making  your 
store  headquarters  for  them,  I  would 
suggest  that  you  have  a  "Pennant 
Week. ' ' 

For  this  occasion  you  can  make  pen- 
nants the  main  feature  of  your  decora- 
tions. There  will  be  banners  and  wall 
shields  everywhere  and  one  counter  can 
be  piled  high  with  them.  Or  as  high  as 
your  finances   will   permit ! 

You  can  have  pennants  with  the 
name  not  only  of  your  town,  but  for  the 
different  schools  and  educational  insti- 
tutions in  your  locality.  Then  there  may 
be  summer  hotels,  camps,  trolly  parks, 
places  of  interest  of  many  kinds,  and 
you  should  have  pennants  for  all.  Have 
a  few  made  up  with  the  name  of  your 
own  store  to  use  among  the  decorations. 

If  yon  prefer  to  do  so,  you  can  make 
"Pennant  Week"  the  occasion  to  offer 


a  pennant  free  with  every  purchase  of 
say.   twenty-five  cents. 

"A  25c  Pennant  With  Every  2oc  Pur- 
chase." 

You  can  buy  a  pennant  good  enoueh 
for  this  purpose  for  something  like  nine 
dollars  a  gross.  This  would  give  you  a 
small  profit  on  the  transaction  and  the 
advertising  value  of  the  sale  would  more 
than  recompense  you.  After  "Pennant 
Week"  was  over,  you  would  find  that 
your  sales  in  that  line  would  continue 
and  be  much  better  throughout  the  sea- 
son than  they  would  otherwise  have  been. 

There  will  be  occasions  all  through  the 
season  when  pennants  will  be  in  demand. 
For  camp  and  cottage  and  den  they  are 
always  in  order.  Make  them  popular  in 
your  town  and  reap  a  corresponding  pro- 
fit.— Amos  Woodbury  Rideout  in  The 
5c   and   10c   Magazine. 


Traveling  Salesman's  Life  Fine  Field  for  Romance 


Of  all  classes  of  characters  the  com- 
mercial traveler  is  probably  the  one  of 
all  others  to  whom  least  justice  has  been 
done  by  the  novelist.  His  faults,  which 
are  often  his  very  virtues  as  a  business 
man,  are  so  obvious  that  they  make  him 
an  easy  target  for  satire,  while  at  the 
same  time  his  orbit  lies  'so  much  outside 
that  of  the  ordinary  novelist  that  his 
species  has  seldom  or  never  been  the 
subject  of  a  sympathetic  literary  study. 
Yet  the  commercial  traveler  is  one  of 
the  most  important  units  in  the  business 
world.  Despite  him  not,  ye  authors!  He 
it  is  who  lias  to  sing  your  praises,  little 
as  you  may  deserve  them,  to  the  stony- 
hearted bookseller;  who  has  to  explain 
to  the  circulating  library  that  this  par- 
ticular novel,  unlike, your  last,  will  not 
bring  a  blush  to  the  cheek  of  a  maiden 
aunt,  and  otherwise  perjure  his  immortal 
soul  for  you!  You  of  course  think  that 
your  books  sell  because  they  are  great 
literature.  Weill  try  selling  them  by 
yourself. 

It  is  the  traveler's  business  to  know 
the  soul  of  every  one  of  his  customers, 
his  good  days  and  bis  bad  days,  his 
every  fad  and  fancy.  He  has  to  know 
whom  to  cajole  and  whom  to  bully — and 
what  inducements  to  offer  to  each.  He 
must  not  call  to  see  Robinson  on  Mon- 
day, for  he  is  apt  to  over-eat  himself  on 
Sunday  and  be  livery  in  consequence. 
Tie  must  by  no  means  call  on  Brown  be- 
tween one  and  one-thirty,  for  he  is  be- 
ginning  to    want    his   lunch    and    will    be 


irritable,  and  so  on  with  all  the  others. 

It  is  wonderful  what  a  good  traveler 
can  do.  I  remember  in  one  office  there 
v.  as  an  old  and  valued  clerk  to  whom 
in  order  to  keep  him  employed,  the  firm 
gave  the  duty,  among  others,  of  ordering 
the  stationery  and  string.  To  him  one 
day  enter  a  traveler: 

"Can  I  take  your  order  for  any  string 
or  brown  paper  to-day,  sir"?" 

"No,  thank  you.  We  have  all  we 
require  at  present." 

"Thank  you,  sir;  better  luck  next 
time."  (pause)  "You  will  excuse  me, 
sir.  but  would  you  think  it  rude  of  me 
if  I  were  to  enquire  your  age?" 

••Certainly  not;  I  shall  be  eighty  next 
birthday." 

"Well,  you  do  surprise  me!  And  do 
you  mean  to  say  that  you  do  not  wear 
glasses?" 

"No,  I  have  never  used  spectacles, 
and  hope  1  shall  never  have  to  now." 

"Well.  I  neveft1  heard  anything  to 
equal  it!  Why.  here  am  1  only  forty- 
five  and  have  had  to  take  to  pince-nez. 
already.      It    is   really   marvellous." 

Needless  to  say,  that  traveler  went 
away  with  an  order  in  his  pocket. 

Perhaps  the  most  difficult  thing  that 
a  traveler  has  to  do  is  to  know  exactly 
how,  when  and  where  to  entertain  a 
customer.  Of  course  in  the  hook  trade 
this  sort  of  thing' is  now  a  thing  of  the 
past.  But  in  the  old  days  it  was  differ- 
18 


ent.  There  was  one  well-known  firm  that 
every  year  used  to  give  a  "sale"  dinner 
to  booksellers.  After  the  dinner  the 
booksellers  made  up  their  stock  orders 
for  books  at  special  prices.  At  this  din- 
ner there  was  one  particular  bookseller 
who  invariably  partook  somewhat  too 
freely  of  the  champagne  and  gave  pro- 
digious  orders. 

But  these  were  always  cancelled  by  his 
wife  the  next  day. 

About  the  same  period  there  was  a 
well-known  "buyer''  in  the  book  trade 
who  was  said  to  be  not  averse  to  occa- 
sionally receiving  presents  of  cigars  and 
other  commodities.  A  certain  youna'  and 
enterprising  publisher  determined  to  take 
advantage  of  this  fact  and  to  get  on  the 
soft  side  of  this  important  personage. 
He  found  out  in  the  course  of  conversa- 
tion that  the  "buyer"  judged  cham- 
pagne simply  by  the  price,  so  one  day  lie 
bought  and  had  sent  him  a  case  of 
Broad's  famous  "Chateau  Groseille  — ■ 
Cordon  Vert — Gout  Anglais,"  price  30s., 
and  the  gold  foil  on  the  bottles  alone 
was  worth  it.  Unfortunately  a  careless 
clerk  sent  the  receipted  bill  with  the 
champagne  and  the  enterprising  young 
publisher  did  not  find  out  for  months 
whv  his  orders  from  Jones  were  so  small. 

A  traveler's  life  is  indeed  a  fine  field 
for  romance,  and  one  that  is  practically 
virgin.  Any  novelist  is  welcome  to  this 
hint  and  undoubtedly  some  one  will 
write  a  hig  book  about  it  one  day. — The 
Bodleian. 


Sidelights  on  Trade  Conditions  in  Canada 

Reports    and    Suggestions    From    Representative  Booksellers  and   Stationers — More  About 

Necessary  Trade  Reforms. 


Articles  on  publicity,  especially  co-op- 
erating with  the  "Movies"  in  the  pro- 
motion of  book  sales  and  the  articles  on 
window  display  were  what  appealed  most 
to  H.  Long  of  the  staff  of  the  book  and 
stationery  department  of  Henry  Birks 
and  Sons,  Limited,  of  Montreal,  Que.  Mr. 
Long  suggested  that  more  space  be  de- 
voted in  Bookseller  and  Stationer  to  in- 
structive and  educational  articles  about 
goods  sold  in  these  stores,  such  as  de- 
scriptions of  the  making  of  paper,  the 
engraving  and  embossing  processes,  and 
similar  articles.  He  was  at  present  in- 
fluenced by  the  advertisements  appear- 
ing in  Bookseller  and  Stationer  more 
than  anything  else  in  the  paper. 

Another  vital  question  which  Mr.  Long- 
desired  to  see  discussed  was  the  cost  of 
doing-  business.  An  article  entitled  "The 
Correct  Way  to  Figure  Profit,"  by  Dun- 
can G.  George,  will  be  presented  in  next 
month 's  issue. 

Plenty  Glory,  Little  Profit. 

Tn  Windham,  besides  the  regular  book 
and  stationery  lines,  George  Mason  & 
Sons  sell  china,  glassware,  fancy  work, 
art  silks,  wools  and  various  novelties. 
The  china  department  is  strongly  spe- 
cialized and  a  separate  record  of  sales 
and  expenses  is  kept.  This  firm  sells 
wrapping  paper,  twine,  paper  bags,  art- 
ists' supplies,  including  oil  colors;  sport- 
ing goods,  office  supplies,  including  fur- 
niture: but  they  do  not  sell  cameras  or 
photo  supplies,  nor  pictures.  Tn  writing 
Bookseller  and  Stationer  recently,  Mr. 
Mason  said:  "This  is  a  "Teat  business 
for  an  idealist  (bookselling).  He  can 
shell  out  2oods  everlastingly  and  make 
nothing.  The  Pyne  policy  is  great!  Of 
course  we  live  for  glory  and  Heaven — 
profits  are  only  secondary.  We  have  to 
sell  pins,  needles  and  other  things  to 
make  bookselling  go." 

Mr.  Mason  expressed  a  desire  that. 
something  should  be  done  to  get  a  re- 
adjustment of  school  book  prices  to  bene- 
fit the  retailer. 

School   Books   Again. 

Another  subscriber  who  expressed  the 
desire  to  see  the  school  book  question 
taken  up  in  Bookseller  and  Stationer 
and  discussed  from  the  standpoint  of  the 
retailer  was  J.  A.  Little,  bookseller  and 
stationer  of  Ridgetown,  Ont.  Mr.  Little 
also  suggested  that  more  attention  he 
paid  to  the  wall-paper  department.  He 
said  that  lie  found  the  contents  of  the 
paper  a  considerable  help  and  influence 
to  him  in  his  buying.  The  articles  on 
profitable  publicity,  co-operation  between 
merchants,  as  presented  in  recent  is- 
sues,  appealed   especially   to   Mr.   Little. 


lie  includes  in  his  store  departments  de- 
voted to  fancy  goods,  china,  cut  glass, 
novelties,  sporting  goods,  artists'  sup- 
plies, toys  and  wall-paper,  but  does  not 
sell  cameras  or  photo  supplies,  music  or 
musical  merchandise,  nor  does  he  con- 
duct a  circulating  library.  His  buying  is 
largely  done  from  firms  established  in 
Canada,  with  the  exception  of  wall-paper 
manufacturers  in  the  United  States. 
Sells  Municipal  Supplies. 

Significant  information  contained  in 
advice  forwarded  to  Bookseller  and 
Stationer  by  E.  L.  Christie,  bookseller 
and  stationer  of  Brandon,  Man.,  a  city 
of  18,000  population,  is  that  he  special- 
izes in  municipal  supplies  and  school 
furnishings.  The  Christie  store  has  an 
office  furniture  department  and  the  stock 
includes  sporting  goods,  artists'  supplies, 
music  and  musical  merchandise,  includ- 
ing phonographs;  wall-paper,  toys  and 
pictures.  There  is  no  circulating  library, 
nor  departments  devoted  to  cameras  and 
photo  supplies.  Mr.  Christie  said  that  he 
was  helped  in  his  buying  by  the  informa- 
tion contained  in  Bookseller  and  Sta- 
tioner. He  stated  that  he  bought  ex- 
tensively direct  from  United  States  and 
British  houses.  Mr.  Christie  has  been  a 
subscriber  for  Bookseller  and  Stationer 
for  the  past  ten  years  and  expressed  sat- 
isfaction with  the  service  that  is  given. 
Too  Many  Travellers? 

J.  C.  Jardine  of  Summerside.  P.E.I.. 
writes  Bookseller  and  Stationer  that  the 
general  cutting  up  of  the  business  in 
that  town  makes  development  along 
some  lines  rather  difficult  and  tbis  condi- 
tion, he  maintained,  was  largely  the  out- 
come of  too  many  commercial  travellers 
visiting  that  town,  considering  its  size. 
Summerside  has  a  population  of  2,500. 
The  result  was  that  these  salesmen 
placed  stationery  lines  in  stores  where 
they  did  not  belong!  There  are  two  dis- 
tinctive book  and  stationery  stores  in 
Summerside  besides  which  seven  other 
stores  sell  stationery  in  greater  or  lesser 
quantities.  Mr.  Jardine  said  that  he  con- 
ducted a  circulating  library,  sold  novel- 
ties and  artists'  supplies  to  some  extent, 
hut  did  not  sell  sporting  goods,  cameras 
or  supplies,  wall-paper,  toys,  or  pictures. 
He  said  that  he  was  influenced  to  some 
extent  in  his  buying  by  the  contents  of 
Bookseller   and    Stationer. 

Tn  a  letter  from  H.  B.  Elliott,  Wing- 
ham.  Ont.,  he  points  out  that  in  the 
paragraph  referring-  to  his  store  in  the 
July  issue  of  Bookseller  and  Stationer, 
in  the  article  under  the  heading  of 
"Sidelights  on  Trade  Conditions  in  Can- 
ada," it  was  stated  that  he  was  one  of 
19 


four  stationers  in  that  town,  besides 
one  drug  store  handling  stationery.  Mr. 
Elliott  points  out  that  this  should  have 
lead,  "H.  B.  Elliott  is  one  of  two  sta- 
tioners in  that  town  besides  which 
there  are  two  drug  stores  and  a  jewelry 
store    handling    stationery    there." 

Although  Mr.  Elliott  has  been  in  the 
stationery  business  only  a  very  short 
time,  he  has  succeeded  in  building  up  a 
good  healthy  trade  in  spite  of  the  un- 
favorable general  busine'ss  conditions.  He 
lias  been  especially  successful  in  selling 
magazines  and   newspapers. 

Wants   "Selling  Helps"   Discussed. 

W.  E.  Gordon  of  Qu'Appelle.  Sask., 
who  has  been  a  subscriber  for  Book- 
seller and  Stationer  for  the  past  three 
years,  expressed  satisfaction  with  the 
service  it  is  giving  him  and  suggested  as 
topics  for  discussion  in  future  issue, 
"Selling  Helps  and  Store  Arrangement." 
Qu'Appelle  is  a  town  of  S00  population. 
Tt  has  two  book  and  stationery  stores  be- 
sides which  two  drug  stores  handle  books 
and  stationery  as  side  lines.  Mr.  Gordon 
includes  with  his  book  and  stationery 
stock,  postcards,  novelties,  sporting- 
goods,  music  and  musical  instruments, 
wall-paper,  cameras  and  supplies,  with 
a  developing  and  printing  service.  Tn 
books  he  specializes  in  fiction  and  con- 
ducts a  circulating  library.  He  stated 
that  he  was  influenced  by  information 
contained  in  Bookseller  and  Stationer, 
particularly  i'n  his  purchases  of  fiction. 
Advertisements  Appeal  Strongly. 

J.  S.  Copland,  bookseller  and  stationer 
of  Brockville.  Ont..  a  city  of  10,000  pop- 
plation.  has  been  a  regular  reader  of  this 
paper  for  the  past  ten  years.  He  said 
that  the  contents  of  recent  issues  which 
most  appealed  to  him  vrere  the  book  art- 
icles and  the  advertisements  of  station- 
cry  houses.  He  was  anxious  to  see  dis- 
cussed in  Bookseller  and  Stationer  the 
retail  prices  of  reprint  novels  in  Can- 
ada. There  are  in  Brockville  two  hook 
and  stationery  stores  and  one  depart- 
ment store  with  a  book  and  stationery 
department,  besides  three  drus:  stores 
handling  stationery  as  a  side  line.  The 
Copland  Bookstore  has  a  circulating  li- 
brary and  in  addition  to  the  regular  book 
and  stationery  lines  there  are  depart- 
ments devoted  to  novelties,  sporting 
goods,  for  children,  and  pictures.  Cam- 
eras and  photo  supplies  are  not  included 
in  this  stock,  nor  are  music,  musical  in- 
struments, or  wall-paper.  A  consider- 
able portion  of  the  buying  is  done  by 
placins  orders  direct  with  certain  Brit- 
ish publishing  houses,  who  agsressivelv. 
appeal  for  business  in  Canada.. 


PROFITABLE  PUBLICITY 


CO-OPERATING  WITH  NEWS- 
PAPERS. 
IN  considering  the  question  of  pub- 
licity, the  bookseller  should  ever 
keep  in  mind  that  his  business  is  of 
such  a  nature  that  his  store  is  a  verit- 
able news  bureau.  In  the  books  and 
periodicals,  which  are  his  stock-in-trade, 
are  set  forth  information  that  will  fre- 
quently be  welcomed  by  the  local  news- 
papers, enabling  them  to  embellish  cer- 
tain items  of  news  with  additional  facts 
and  figures,  illustrations,  descriptions 
and  other  explanations.  Having-  that  in 
mind,  the  bookseller  should  make  it  a 
point  to  keep  thoroughly  posted  in  a 
general  way  as  to  the  contents  of  books 
and  magazines  in  order  to  be  in  a  posi- 
tion to  offer  suggestions  to  editors  or 
their  reporters. 

This  co-operation  will  promote  reci- 
procal advances  on  the  part  of  the 
editors.  This  is  not  intended  to  mean 
that  the  idea  is  to  be  used  as  a  means 
of  "grafting'"  free  advertising  space. 
The  progressive  merchant  will  use  a 
reasonable  amount  of  space  for  the  re- 
gular form  of  advertising,  but  frequently 
the  publication  of  certain  articles  will 
be  advantageous  to  the  newspaper  be- 
cause of  its  real  interest  for  the  readers, 
and  at  the  same  time  the  influence  of  the 
article  will  tend  to  help  the  bookseller's 
business. 

In  Canada  the  bookseller  in  almost 
every  case  is  a  dealer  in  sporting  goods 
as  well.  Consequently  the  favorable 
presentation  in  the  local  newspapers  of 
such  a  subject  as  tennis  will  develop 
wider  interest  in  that  game,  and  conse- 
quently a  greater  demand  for  tennis 
racquets,'  tennis  balls,  and  other  re- 
quisites, not  to  mention  books  of  rules 
and  other  volumes  treating  upon  the 
subject  of  tennis. 

In  the  August  "Century,"  Louis 
Graves,  in  an  article  on  "The  Rise  of 
Tennis,"  says: 

"Tennis  has  lost  the  reputation  of  be- 
.  ing  a  pink-tea.  handkerehief-in-the- 
sleeve,  deah-old-Algy  sort  of  affair,  and 
has  come  to  be  recognized  as  spirited, 
red-blooded,  fast.  People  thought  its 
chief  ingredient  was  milk-and-water; 
now  they  know  it  is  ginger." 

The  general  theme  of  this  article  is 
the  startling  increase  in  popularity  of 
a  game  formerly  enjoyed  only  by  a  few. 


How  economic  changes  have  contributed 
to  this  development,  tennis  being  a  com- 
pact game  in  a  day  of  crowded  cities 
and  rising  land  values,  how  the  National 
Championship  contest  has  been  shifted 
from  Newport  to  New  York ;  what  are 
the  relative  merits  of  turf  and  dirt  in 
courts;  who  are  the  chief  heroes  of  con- 
temporary tennis;  why  California  is 
turning  out  an  almost  abnormal  number 
of  good  players,  are  among  the  ques- 
tions discussed  in  a  article  which  asserts 
that  the  old-fashioned  non-aggressive 
style  of  play,  is  in  no  danger  of  falling 
into  disrepute,  despite  the  somewhat  bel- 
licose methods  now  largely  in  vogue. 

This  description  of  the  article  will  be 
welcomed  by  the  sporting  editor  of  the 
newspaper.  Offer  it  to  him  and  see  if 
this  is  not  true. 

To  apply  the  benefit  of  its  publication 
more  particularly  so  as  to  help  his  busi- 
ness, it  should  prove  remunerative  for 
the  dealer  to  run  copy  in  the  advertising 
columns  of  the  same  issue  of  the  nature 
of  the  suggestion  here  reproduced. 


THE  RISE 
OF  TENNIS 

THOUSANDS  are  play- 
ing   the    game    to-day 
where  hundreds  played 
it  just  a  few  years  ago. 

GET  INTO  THE  GAME  ! 

We  can  fit  you  out  so  that 
you  may  start  to-day. 

Tennis  Racquets  $1  to  $5 
Tennis  Balls  25c.  to  50c. 
Good  Strong  Nets  at  $3 
Rule  Books  10  Cents 

THE 

BLANKTOWN  BOOKSTORE 

Sporting  Goods  Headquarters 


Suggestion  for  advertisement  to  co-operate 
witb  news  matter  about  Tennis  in  the 
newspapers. 

20 


Advertising  Magazines. 

Alexander's  Book  Store  of  Stratford, 
Ont.,  in  a  newspaper  advertisement 
head  in  bold  type,  Magazines!  Maga- 
zines! included  this  paragraph: 

"You  can  have  your  choice  from  the 
most  extensive  magazine  counter  in  the 
city  if  you  come  to  Alexander's.  Eng- 
lish, American  and  Canadian  magazines 
at  standard  prices.  Every  man  can  find 
what  he  desires.  Fiction,  electricity, 
sporting,  mechanics,  motoring,  golf- 
ing, ladies'  magazines,  war  magazines. 
Come  in  and  choose  some  holiday  read- 
ing. English  war  magazines  will  give 
you  that  insight  you  most  desire  into  the 
big  questions  which  are  arising  from 
time  to  time." 

The  advisability  of  using  newspaper 
space  to  advertise  magazines  may  be 
questioned  by  some  dealers,  but  it  is 
worthy  Of  consideration  here  if  only  to 
impress  upon  dealers  the  fact  that  the 
magazine  department  is  one  worth  while 
building  up.  It  is  true  that  the  net  pro- 
fit, in  view  of  express  charges,  is  small, 
but  this  department  can  be  made  a  won- 
derful magnet  for  attracting  trade. 
There  is  something  extremely  interest- 
ing about  new  magazines,  and  the  ele- 
ment of  uncertainty  of  just  what  is  go- 
ing to  be  found  within  the  covers  has  a 
mighty  appeal  for  most  people.  Maga- 
zines are  merchandise  just  as  are  pencils 
and  pens  and  pads,  but  the  very  nature 
of  magazines  makes  it  easier  to  increase 
a  demand  for  them  to  a  far  greater  ex- 
tent than  in  the  case  of  more  prosaic 
stock  in  trade.  The  magazine  depart- 
ment should,  therefore,  have  the  keenest 
attention  of  the  merchant  because  of  the 
possibilities  it  affords,  not  only  for  in- 
creasing the  business  done  in  the  maga- 
zine department  itself,  but  on  account 
of  the  vast  benefit  that  will  consequently 
accrue  for  the  business  as  a  whole.  The 
more  people  that  can  be  brought  to  the 
store  regularly  for  the  successive  num- 
bers of  magazines  the  greater  will  be  the 
chances  of  developing  customers  for  the 
various  other  departments  of  the  busi- 
ness. By  all  means  keep  building  up  the 
magazine  department.  Dig  right  in  and 
give  it  every  chance  to  expand.  Do  not 
rest  satisfied  with  merely  letting  it  shift 
for  itself. 


IJOOKSELLER      AND      STATIONER 


Periodical   Trade 

Good     Publicity     Suggestions     For 
Roosting  This  Department. 

THE  advertisement  appearing  here 
is  a  reduced  reproduction  of  a 
newspaper  advertisement,  and  it 
affords  a  good  suggestion  for  other  book- 
sellers and  newsdealers.  Mr.  Caughell 
is  evidently  alive  to  the  wonderful  force 
of  this  branch  as  a  help  in  building  up 
the  business  as  a  whole. 


Our    Newspaper  and 
Magazine    Service. 

WE  have  now  completed  arrangements  with  the 
publishers  of  the  following  n*»ws  papers  to 
act  as  their  agents  here  London  Free  Pres*. 
London  Advertiser,  Globe,  Mail  &  Empire,  Telegram, 
Toronto  World,  Detroit  Mews.  St.  Thonms  Times  and 
St.  Thomas  Journal.  We  make  three  deliveries  daily 
7  a.  m.,  3.30  a.  in.  and  4  30  p  m.  and  cover  the  whole 
town  each  time. 

We  also  have  the  following  Sunday  editions  on  sole 
each  Friday  and  Saturday.  Toronto  World.  Toronto 
Newe  and  Star,  Detroit  News.  Toronto  Saturday 
Night,  Buffalo  Express.  Buffalo  Courier.  Buffalo 
Times,  and  others  are  being  added  We  receive 
every  English,  American  and  Canadian  magazine  for 
which  there  is  any  demand  and  have  them  on  sate  at 
all  times. 

We  think  we  have  the  magazine  and  newspaper  so 
well  systemized  that  we  now  can  handle  it  with  the 
utmost  satisfaction  to  yon  and  we  want  all  your 
bnsiness  in  both  of  these  lines.  Look  up  your  news- 
paper receipts  or  dates  now  and  make  a  note  of  the 
date  your  tims  expires  and  when  it  does  expire  i  et  us 
have  yonr  name  on  "OUR"  books. 

We  tike  advertising  for  any  of  the  above  papers  at 
their  rates.  Also  we  take  subscriptions  for  any 
newspaper  or  maguzine  to  be  sent  ta  you  by  mail 
(payable  in  advance.) 

Let  us  have  your  Newspaper 

and    Magazine    business 


white  ERN.   A.  CAUGHELL 

drug  Druggist  and  Stationer 

store  AYLMER,    ONTARIO 


Another  example  of  this  is  afforded 
by  Stedman  Bros.'  book  store  in  Brant- 
ford.  The  writer  was  in  that  store  on  a 
Saturday  night  recently,  and  it  was  a  re- 
velation to  observe  the  apparently  end- 
less string  of  customers  calling  for  an 
almost  equally  numerous  variety  of 
periodicals.  Not  the  least  impressive 
was  the  despatch  with  which  this  busi- 
ness went  forward.  Sam  Stedman  with 
a  corps  of  his  assistants  were  literally 
kept  on  the  jump.  The  pleasant  exchange 
of  greetings  was  impressive  as  indicative 
of  a  personal  acquaintance  with  these 
customers  on  the  part  of  the  people  of 
the  store.  The  fact  that  about  three 
hundred  copies  of  the  Toronto  Sunday 
World  are  sold  in  the  Stedman  store 
every  Saturday  night  will  be  sufficient  to 
press  home  what  has  been  said  as  to  the 
extent  of  the  news  business  done  in  this 
store. 

While  on  the  subject  of  the  news 
trade,  it  is  appropriate  to  refer  here  to 
a  recent  conversation  which  "Bookseller 
and  Stationer"  had  with  T.  Bickersteth, 
of  London,  England,  who  is  the  head  of 
the  Imperial  News  Company.  By  the 
way,  much  of  the  credit  for  maintaining 
the  preferred  rates  for  transmission  of 


periodicals  from  Britain  to  Canada,  the 
removal  of  which  were  threatened  last 
year,  are  due  to  the  indefatigable  efforts 
of  Mr.  Bickersteth. 

He  told  of  certain  enterprising  news- 
dealers who  make  it  a  practice  to  put  a 
Large  sign  outside  the  store  on  British 
mail  days  announcing  that  British  news- 
papers and  magazines  had  just  arrived. 
This  had  the  effect  of  bringing  many 
purchasers  to  the  store,  thus  developing 
sales  that  would  not  otherwise  have  been 
made.  This  is  a  method  which  he  thought 
should  be  generally  adopted  because  of 
t lie  enhanced  periodical  business  that 
would  result,  and  because  the  dealers 
would  thus  develop  many  regular  cus- 
tomers, not  only  for  periodicals,  but  for 
other  lines   carried   in   the    store. 

Some  commendable  co-operation  with 
booksellers  is  being  extended  by  McClel- 
land, Goodehild  and  Stewart  in  connec- 
tion with  the  selling  of  automobile  books, 
such  as  "The  Model  T  Ford  Car,"  and 
other  volumes  by  Victor  rage.  So  en- 
thusiastic are  they  as  to  the  possibilities 
of  selling  these  practical  books  that  they 
are  offering  to  supply  them  to  dealers  on 
sale.  They  point  out  that  there  are  over 
50,000  motor  cars  owned  in  Canada  and 
that  of  these  more  than  30.000  are  Fords. 
The  suggestion  is  made  that  in  each  town 
the  attention  of  owners  of  motor  cars 
should  be  drawn  to  these  books  dealing 
with  this  subject.  Every  town  has  its 
quota  of  Ford  cars  and  consequently 
prospects  are  good  everywhere  for  sell- 
ing this  book  dealing  especially  with  the 
Ford.  The  same  applies  to  books  deal- 
ing with  motor  cycles  and  the  informa- 
tion is  given  that  in  Ontario  alone  there 
are  more  than  25,000  motor  cycle 
licenses. 

These  paragraphs  are  from  a  recent 
advertisement  of  15-cent  phonograph 
records  run  in  the  Kingston  papers  by 
The  College  Book  Store  of  that  city: 

"Local  owners  of  $250  machines  are 
regular  purchasers  of  these  records." 

"Only  the  latest  and  most  popular 
music  carried  in  these  records." 

"Just  the  tiling  for  camp  or  summer 
cottage." 

Half-price  Reduction  Sale. 

Jackman's  Book  Store,  of  North  Bay, 
Ontario,  conducted  a  book  and  music 
sale  from  June  15th  to  June  28th — a 
large  stock  of  books  and  music  being 
offered  during  that  period  at  half-price 
to  reduce  stock.  An  additional  offer  of 
a  30-inch  felt  pennant  was  made  to  pur- 
chasers of  books  to  the  extent  of  $1  or 
over. 

Local  News  and  Advertising. 
As  there  is  a  song  in  every  brook,  and 
a  story  in  every  stone,  so  is  there  also  an 
advertising  possibility  in  every  local  en- 
gagement or  wedding  announcement  that 
21 


appears  in  the  society  columns  of  your 
local  newspapers. 

For  instance,  when  you  read  that 
some  family  of  more  or  less  social  pro- 
minence announces  the  engagement  of  a 
daughter,  why  not  capitalize  this  bit  of 
news  by  sending  the  bride-elect  a  sample 
of  plate-marked  wedding  stock  with 
suitable  engraving,  calling  her  attention 
at  this  opportune  time  to  the  superior 
qualities  of  this  stationery. 

Or,  when  you  read  of  a  wedding  soon 
to  be  celebrated,  it  would  be  to  your 
good  advantage  to  send  the  newly  wed 
a  sample  of  high-class  notepaper  sug- 
gesting its  use  in  acknowledging  the 
wedding  gifts. 

Still  another  opportunity  of  this  char- 
acter suggests  itself  in  connection  with 
birth  announcements,  sending  samples 
from  your  regular  line  of  these. 

It  seems  that  one  or  all  of  these  sug- 
gestions should  prove  profitable  if  ad- 
opted.— Pull  Together. 


BRITISH  INDUSTRIES  FAIR. 

The  following  from  the  Publishers' 
Circular  of  London,  issued  May  15th, 
will  interest  the  Canadian  trade : 

The  great  exhibition  organized  by  the 
Board  of  Trade  in  the  campaign  to  cap- 
ture enemy  trades  was  opened  on  Mon- 
day last  at  the  Agricultural  Hall,  Isling- 
ton. Over  six  hundred  firms  are  show- 
ing samples  of  British  manufacture  in 
trades  which  have  been  particularly  sus- 
ceptible to  German  and  Austrian  com- 
petition, viz.,  toys  and  games,  earthen- 
ware and  china,  glass,  fancy  goods,  cut- 
lery, stationery  and  printing.  The  Fair 
will  be  open  until  May  21st. 

The  exhibit  of  the  Oxford  University 
Press  (Mr.  Humphrey  Milford)  shows 
that  the  oldest  printing  press  in  this 
country  or  in  the  world  has  been,  and 
still  is,  capable  of  producing  chromo- 
lithographic  and  collotype  work  and 
oriental  and  other  printing  quite  equal, 
to  say  the  least,  to  anything  that  Ger- 
many produced.  Among  the  reproduc- 
tions of  ancient  and  oriental  manu- 
scripts, early  printed  books,  drawings, 
etc.,  shown  by  Mr.  Milford,  may  be  men- 
tioned those  of  the  First  Folio  Shake- 
speare, the  earliest  editions  of  Shake- 
spear's  Poems  and  Pericles,  the  Coptic 
Apocrypha  in  the  dialect  of  Upper 
Egypt,  the  Athos  Fragments  of  the 
Shepherd  of  Hermas.  Queen  Mary's 
Psalter,  Bushman  paintings  from  South 
Africa,  etc. 

It  is  a  great  pity  that  the  Fair  is  not 
to  be  open  for  a  much  longer  period. 
As  one  of  the  exhibitors,  Messrs.  Win. 
Clowes  &  Sons,  Ltd.  (A  33,  Printing 
Section),  said  to  us.*'  "It  is  worth,  a 
visit,  to  show  how  our  manufacturers 
are  trying  to  cut  the  Germans  out." 


Leather  and  Fancy  Goods  Tendencies 

Nx'\v  York  Letter. Telling  of  New  Offerings — Good  Examples  of  Successful  Merchandising  in 
Department  Stores — Lessons  for  Small  Town  Dealers. 


NEW  YORK,  July  25.— Manufac- 
turers of  ladies'  hand  bags  pre- 
dict a  good  fall  trade  in  this  line. 

The  vogue  of  hand  bags  is  getting 
stronger  each  recurring  season  and  their 
popularity  is  not  likely  to  diminish  as 
long  as  women's  dresses  are  made  with- 
out pockets.  They  are  seemingly  more 
intrenched  than  ever  in  woman's  affec- 
tion-. Instead  of  contenting  themselves 
with  one  bag  as  formerly,  most  women 
who  can  afford  it  now  buy  a  bag  to  suit 
each  individual  costume,  that  being  con- 
sidered 1"  he 'ihe  correct  and  proper 
thing. 

The  lines  being  shown  are  more  than 
usually  interesting  and  contain  many 
new  designs  and  attractive  novelties.  II 
i-  generally  conceded  that  leather  hand 
bags  will  lead  those  of  any  other  ma- 
terial during  the  fall  and  winter  season. 
Very  few  fabric  bags  are  being  featured: 
the  use  of  soft  finished  leathers,  fash- 
ioned and  pleated  like  silk  are  favored  to 
take  their  place. 

The  majority  of  the  bags  for  fall  are 
much  smaller  and  flatter  than  those  of 
last  season,  and  as  a  rule  are  equipped 
with  the  regulation  handles  instead  of 
the  single  pannier  handles  which  were 
recently  so  popular. 

Leather  Novelties. 

There  is  a  larger  assortment  of  leather 
novelties,  particularly  those  designed 
for  the  use  or  comfort  of  the  traveling 
public,  than  perhaps  ever  before.  If 
these  are  properly  displayed  at  the  leath- 
er goods  counter  and  introduced  and 
featured  by  the  salespeople  as  they  de- 
serve to  be.  a  considerable  increase  in 
business  should  be  the  result. 

-A  recent  production  is  a  leather  cov- 
ered journal,  stamped  on  the  outside 
•'My  American  Trip.'"  It  contains  a 
number  of  maps  and  notes  about  places 
of  interest,  together  with  information 
about  railroad  and  steamship  rates,  etc. 
Amu  her  convenience  for  the  traveler  is 
a  correspondence  can!  case  containing 
cards  and  envelopes,  an  address  booh 
and  a  place  for  a  fountain  pen. 

Little  watch  clocks  in  flat  folding 
cases  that  may  he  easily  slipped  into  a 
vest  pocket  or  a  lady's  band  bag  are  be- 
ing- shown  in  morocco,  pigskin  and  vach- 
etle  in  a  number  of  colors.  Those  in  sofl 
grays  and  old  blues  being  especially  at- 
tractive. Then  there  are  leather  jewel 
cases  with  velvet  lined  compartments 
for  rinus.  bracelets,  watches,  etc.,  pro- 
vided with  lock  and  key  thai  are  very 
practical  and  useful. 


A  Lesson  for  Small  Retailers. 

The  fact  that  the  large  department 
store  proprietors  are  fully  awake  to  the 
importance  of  the  toilet  goods  depart- 
ment and  the  opportunities  it  presents 
for  both  business  and  profits,  as  evi- 
denced by  tlie  constantly  increasing  at- 
tention being  paid  to  it.  should  serve  to 
point  a  moral  to  many  smaller  merch- 
ants. 

How  many  of  the  proprietors  of  these 
stores  go  after  the  business  with  a 
clear  conception  of  its  possibilities' 

This  'department  could  be  made  pro- 
ductive all  the  year  round  with  a  reas- 
onable degree  of  attention  to  .display. 
Very  often  the  sole  showing  is  made  in 
some  out-of-the-way  corner,  where  the 
attention  of  the  customer  is  not  likely  to 
be  attracted.  Under  such  a  handicap  the 
business  is  bound  to  be  slow. 

Travellers'  Requisites. 

Among  the  new  samples  of  articles  ex- 
pressly designed  for  the  use  of  travelers 
are  many  new  designs  of  rubber  lined 
cretonne  cases,  made  to  contain  a  variety 
of  traveling  requisites. 

Many  of  the  new  patterns  are  most 
comprehensive  and  are  made  to  hold 
quite  an  assortment  of  articles,  includ- 
ing hair  and  tooth  brushes,  sponge,  wash 
rag,  comb  and  also  a  complete  line  of 
manicure  articles.  These  travelers' 
helps  have  become  so  popular  and  such 
large  assortments  of  styles  are  beincr 
shown,  that  during  the  spring  and  sum- 
mer season  a  very  large  portion  of  some 
of  the  finest  toilet  g:oods  departments  are 
devoted    to   their   display   and   sale. 

It  would  appear  desirable  for  buvers 
to  at  least  sample  some  of  the  best  of 
the  new  designs  early  in  the  season,  in 
order  to  ascertain  their  merits  and  sell- 
ing qualities,  so  that  if  they  are  found 
to  be  quick  sellers  and  superior  to  the 
old  styles,  assortments  could  be  put  in 
stock  and  the  old  styles  closed  out  as 
soon   as  possible. 

As  to  Brushes. 
Many  buyers  of  to.ilet  goods  underes- 
timate tlie  importance  of  keeping  a  full 
and  well  selected  stock  of  brushes.  This 
is  a  grievous  mistake — for  there  is  no 
line  of  merchandise  sold  in  this  depart- 
ment which  demands  such  careful  and 
judicious  buying-  as  that  of  toilet 
brushes. 

Increasing  Demand  for  Manicure  Goods. 

According  to  all  accounts  the  business 
in   manicure  articles  of-  all  kinds  is  in- 
creasing at    a    tremendous   rate,   particu- 
22 


huly  in  the  large  department  stores 
which  pay  considerable  attention  to  this 
particular  branch   of  their  business. 

This  steady  and  satisfactory  increase 
of  business  in  this  branch  of  the  toilet 
goods  business  should  be  carefully 
watched  and  taken  advantage  of,  not 
only  by  buyers  in  the  large  cities,  but  in 
the  smaller  towns  as  well. 

In  order  to  be  successful  in  this  par- 
ticular line  the  buyer  sho  ild  not  only 
have  an  accurate  conception  of  the 
wants  of  customers,  b  i  ould  have 

a  technical  knowledge  of  the  practical 
side  of  tlie  business,  so  that  he  may  be 
in  a  position  personally  to  instruct  cus- 
tomers, as  to  the  proper  care  of  the  nails 
and  the  implements  and  preparations 
which  could  be  used  to  advantage. 

This  knowledge  should  be  imparted,  as 
far  as  possible,  to  the  salespeople,  who, 
by  reason  of  their  familiarity  with  the 
subject,  would  prove  better  able  to  wait 
upon  customers  and  advise  them  what 
articles  to  select  and  how  to  use  them. 

-Inlaid  Fancy  Articles. 

One  of  the  most  successful  efforts  to 
replace  Continental  productions  is  that 
of  the  Inlaid  Wood  and  Allied  Arts 
Manufacturing  Co..  Ltd..  who  have  es- 
tablished a  factory  at  Cromer,  Norfolk, 
Eng.,  for  tlie  production  of  the  tinest  in- 
laid  fancy  articles. 

A  very  comprehensive  series  of  useful 


articles  is  now  being  offered  with  a  ven- 
eering of  beautiful  woods,  the  natural 
markings  or  grainings  of  which  are 
brought  out  in  a  pronounced  and  re- 
markable manner  by  an  entirely  new 
process.  Among  the  woods  utilized  are 
thuya,  ash,  satin,  grey  sycamore,  walnut 
and  other  species,  the  effect  produced  by 
means  of  the  new  invention  being  unique 
and  extremely  attractive.  The  surface  of 
a  particular  kind  of  wood  looks  for  all 
the  world  like  tortoise-shell,  another  has 
a  flossy  satin-like  sheen,  another  resem- 
bles velvet,  and  yet  another  has  the  ap- 
pearance of  a  textile  fabric,  richly  and 
intricately  marked,  and  with,  apparently, 
a    convoluted    surface.       The      different 


BOOKSELLER      AND      STATIONER 


woods  employed  yield  a  great  variety  of 
very  charmingly  marked  surfaces,  which 

are  used  as  a  veneer  and  make  striking- 
ly handsome  articles  that  cannot  fail  to 
he  admired  both  by  reason  of  the  natural 
beauty  of  the  material  treated  and  the 
tasteful  designs  of  the  articles  them- 
selves.  Thus  there  are  several  designs  in 
bea  caddies,  also  cigarette  boxes,  photo- 
Erames,  playing  card  boxes,  clock  eases, 
book  rests,  stationery  cabinets,  trays, 
in  edle-work  stands,  writing  tables,  trink- 
et boxes,  jewel  cases,  handkerchief  and 
glove  boxes,  pen  racks,  inkstands,  and 
many  more. 


At  their  factory  the  Company  have 
juM  installed  costly  machinery  specially 
devised  to  carry  out  many  of  the  deli- 
cate and  intricate  operations  involved  in 
veneering  and  marquetry,  although  a 
good  deal  of  hand  work  is  found  to  be 
indispensable:  and  in  addition  to  the 
numerous  fancy  articles  in  the  new 
veneer,  they  are  prepared  to  supply  to 
customers'  orders  any  pattern  of  an- 
tique boxes,  tables,  writing  desks,  and 
the  like,  faithfully  reproduced  from 
copy.  It  should  be  added  that  the 
beauty  and  value  of  many  of  the  articles 
above  mentioned  are  increased  by  artis- 
tic inlaid  ornaments  and  edges. 

Wooden  tea  trays  constitute  another 
line  being  made  by  this  firm  to  replace 
German-made  goods.  In  Stuttgart  alone, 
one  concern  employed  1,000  hands  in  the 
manufacture  of  this  article  alone.  The 
plant  laid  down  is  replete  with  electrical 
screw-drivers  and  other  most  modern 
labor-saving  devices. 

A  complete  line  of  mechanical  trains 
specially  lithographed  for  the  Canadian 
trade  has  been  prepared.  These  bear 
the  names  of  the  best  known  Canadian 
railways,  and  represent  a  high  grade  of 
lithographic  work.  The  mechanical 
parts  of  these  trains  and  the  regular 
styles  have  been  strengthened,  simpli- 
fied and  improved  in  manv  ways — brass 
gears  are  used,  the  silvered  steel  springs 
are  exposed,  and  automatic  brakes  are 
used.  Another  feature  of  the  line  this 
year  is  shown  in  offering  the  necessary 
construction  pieces  for  making  bridges, 
tunnels,  etc.  Several  very  strong  dollar 
outfits  are  beinsr  offered. 


CRIPPLED  BY  THE  WAR. 
United  States  Manufacturers  Take  Ad- 
vantage  of   Opportunity   and   are 
Developing    Business,      Re- 
placing   German   Goods. 

The  following  paragraphs  from  the 
New  York  Herald  indicate  how  Ameri- 
can manufacturers  have  been  taking  ad- 
vantage of  the  situation  in  regard  to  the 
toy  trade  by  reason  of  the  shutting  out 
of  German-made  goods.  In  Canada  there 
has  been  some  development,  with  one  or 
two  outstanding  instances  of  strong  im-w 
concerns  being  organized  to  engage  in 
toy  and  doll  making,  but  in  view  of  the 
enormous  demand  for  these  goods,  it 
would  seem  that  not  sufficient  enterprise 
has  been   shown   by   Canadians. 

With  every  advantage  in  their  favor 
and  backed  up  by  the  assurance  of  any 
material  assistance  which  it  may  he  in 
the  power  of  the  Government  to  offer, 
United  States  manufacturers  of  toys  are 
now  enlarging  their  facilities  with  the 
prospect  of  making  an  active  bid  i'or  the 
foreign  as  well   as  the  domestic  trade. 

One  toy  manufacturer  in  Massa- 
chusetts is  employing  about  three  hun- 
dred hands,  more  than  twice  the  number 
on  his  payroll  than  at  the  beginning  of 
the  war,  and  others  have  shown  a  pro- 
portionate expansion.  There  are  some 
toys  which  will  always  come  from  Ger- 
many, under  normal  conditions,  of 
course,  because  of  the  high  development 
of  the  industry  in  that  country,  but  there 


made  at  this  early  day,  and  as  this  coun- 
try annually  buys  $6,000,000  worth  of 
miscellaneous  toys  in  Germany,  the  im- 
portance of  the  situation  is  readily  re- 
cognized. 


HOME  MADE  TOYS. 

Last  Autumn,  a  number  of  Quebec 
women,  actuated  by  the  laudable  desire 
to  create  a  new  and  profitable  Canadian 
industry  in  the  manufacture  of  child- 
ren's  toys  to  replace  the  German  goods 
of  thai  (dass.  which  had  hitherto  monop- 
olized our  markets  and  at  the  same  time 
lo  encourage  throughout  rural  districts 
the  revival  of  many  formerly  very  pop- 
ular domestic  industries,  held  a  very  suc- 
cessful exhibition  of  home-made  toys 
which  showed  Quebec  talent,  versatility 
and  deftness.  It  is  proposed  to  hold  an- 
ot  I  er  exhibition  of  the  same  kind  in  Que- 
I  < c  this  year. 

u 

The  accompanying  illustration  shows 
one  of  the  many  models  of  existing 
famous  buildings,  chiefly  toy  forts, 
castles,  etc.,  made  by  Compocastles,  Lim- 
ited, of  London.  England.  Tiiese  models 
are  constructed  from  a  new  composition, 
giving  a  realistic  resemblance  to  old 
stone  walls.  The  material  is  light  in 
weight  and  is  fireproof.  It  is  interesting 
to  observe  here  the  same  concern  antici- 


are  many  which  can  be  made  on  a  com- 
petitive basis  in  the  united  States. 

Particular  reference  is  made  to  the 
manufacture  of  dolls,  of  which  the 
United  States  formerly  bought  more 
than  $2,000,000  worth,  or  more  than  one- 
fifth  of  the  total  production,  in  Saxc- 
Coburg-Gotha.  The  embargo  will  -hut 
off  all  this  trade,  and  American  manu- 
facturers seek  to  supply  the  market. 
Purchases  for  holiday  delivery  are  being 
23 


pales  bringing  out  lines  of  toy  soldiers 
to  replace  these  goods  formerly  imported 
from  Germany. 


The  famous  "Tipperary  Pup"  is  now 
oil  eied    in    hand    motion    form.  This 

amusing  little  puppy  is  enjoying  a  tre- 
mendous popularity  at  this  time  and  the 
new  form  should  make  the  little  dog  a 
real  blue  ribbon  winner. 


mini 


FIVE  TO  TWENTY-FIVE  CENT  BUSINESS 

Variety  Trade  News 


Shoe  Shining  Outfit. 

A  GOOD  seller  at  15e  is  an  outfit 
which  when  closed  is  about  the 
size  of  an  ordinary  purse  but 
which  when  opened  discloses  a  box  of 
shoe  polish,  lamb's  wool  dobber,  lamb's 
wool  polisher  and  a  polishing  mit  that 
slips  over  the  band  by  using-  the  inside 
of  the  leather  case  which  holds  the  whole 
outfit. 

A  Flying  Bird. 
The  intense  interest  in  aviation  as- 
sures a  good  demand  for  a  flying  bird 
put  out  by  a  United  States  maker.  By 
means  of  a  spinner  which  sends  it  into 
the  air  the  bird  will  reach  a  height  of  a 
hundred  feet. 

Razor  Blade  Specialties. 

The  Boston  safety  razor  and  such  ar- 
ticles as  paring  knives  with  razor  blades, 
corn  razors,  cigar  cutters,  razor  blade 
seam  rippers  and  paring  knives  are  ob- 
tainable at  a  cost  to  the  trade  of  less 
than  five  cents  each. 

Burglar  Proof  Door  Lock. 

A  guaranteed  door  lock  characterized 
as  being  "burglar  proof"  is  a  novelty 
that  will  sell  readily. 

Top  Spins  in  the  Air. 
An  aerial  top  is  a  recent  offering,  but 
it  will  spin   on   the  ground  as  well.     It 
will  rise  to  a  height  of  nearly  a  hundred 
feet. 

Telescopic  Fly  Swatters. 
The  "Always  Ready"  telescopic  fly 
swatter  closes  up  to  the  size  of  a  pencil. 
A  spring  releases  flexible  wires  that 
serve  admirably  for  swatting.  It-  re- 
tails at  15c. 

Popular  Statuettes. 

Made  of  "Durable  Compo,"  finished 
in  antique  or  modern  bronze,  statuettes 
of  "Charlie  Chaplin,"  "Mutt"  and 
"Jeff,"  "September  Morn"  and 
"Safety  First ,  are  now  being  offered  the 
trade. 

New  Cigarette  Cases. 

Cigarette  cases  of  an  improved,  model 
when  opened,  automatically  "hands  you 
a  cigarette." 

Pocket  Knives  With  Pictures. 
Pocket  knives  are  being  offered  with  a 


series  of  pictures   of  actresses,  etc..   re- 
produced on  the  handles. 

Good  Profit  in  Sheet  Pictures. 
Hundreds  of  attractive  subjects  in 
sheet  pictures,  colored,  half  tones,  litho- 
graphs, etc.,  can  be  bought  at  a  dollar  a 
thousand,  suitable  for  sale  as  bought  or 
for  use  in  making  calendars,  inserting  in 
slip-in  mounts  or  for  framing.  Live  sta- 
tioners can  use  them  in  many  ways  to 
create  new  and  highly  profitable  business. 

Household  Specialties. 

Shelf  brackets,  camp  spoons,  coat  and 
hat  hooks,  ceiling  hooks  are  household 
specialty  items  suitable  for  the  5c  to  25c 
.  department.  So  are  tumblers,  pitchers 
and  other  items  of  glassware,  as  well  as 
chinaware  of  various  descriptions.  Vari- 
ous hardware  specialties  may  also  be 
mentioned,  such  as  hammers,  hatchets, 
scissors,  pincers,  awls,  saws,  etc.  Baskets 
suitable  for  this  trade  are  obtainable  in 
endless  variety.  Twine  of  different 
thicknesses  affords  another  line  capable 
of  wide  sale,  so  do  brushes,  wdiisks,  fans, 
and  different  items  of  woodenware.  In 
reading  these  paragraphs,  naturally 
some  dealers,  especially  those  in  the 
cities,  may  feel  that  it  would  not  be  ad- 
visable for  them  to  stock  such  lines  as 
those  mentioned  here,  but  it  must  be  re- 
membered that  there  is  a  vast  difference 
between  the  bookseller  in  Montreal  or 
Toronto,  who  can  do  a  thriving  business 
with  books  alone,  and  the  merchant  in 
the  village  or  small  town,  who  would  be 
inviting  the  sheriff  to  his  store  were  he 
to  endeavor  to  make  a  living  by  the  sale 
of  books  exclusively.  Bookseller  and 
Stationer  endeavors,  therefore,  to  pre- 
sent in  its  reading  matter  information 
adaptable  to  all  classes  of  merchants 
connected  with  the  book  and  stationery 
trades.  The  dealer  himself  must  be  the 
judge  as  to  whether  suggestions  afforded 
are  applicable  to  his  own  particular  busi- 
ness. 

One  large  distributing  house  makes  a 
specialty  of  $15  assortments,  including 
such  items  as  three-piece  manicure  sets 
to  retail  at  Inc.  mounted  on  an  attrac- 
tive card;  ladies'  hand  basr  with  six-inch 
nickel  frames  to  retail  at  25c:  ivory  files 
to  sell  at  15c:  powder  puffs  and  face 
chamois  to  retail  at  5  and  10c.  put  up  in 
sanitary  envelopes  and  new  novelty 
24 


circle  or  spot  pin  sets,  put  up  in  fancy 
cards  to  retail  at  15c.  In  addition  to 
these  items  the  assortment  includes  a 
goodly  variety  of  quick   selling  jewelry. 


Look  After  the  Children. 

HOW  much  attention  are  you  accus- 
tomed to  pay  to  the  child  shop- 
per? Do  you  wait  upon  her  in 
her  turn,  or  are  you  accustomed  to  over- 
look her  and  attend  to  the  demands  of 
the  grown-ups  who,  you  think,  will  be 
bigger  buyers'? 

The  little  girl  is,  perhaps,  making  her 
first  visit  alone  to  the  store.  To  her  it 
is  an  event.  She  will  remember  every- 
thing that  happens  as  long  as  she  lives. 
Any  little  extra  attention  you  pay  her 
will  come  back  to  you  a  hundredfold. 
And  if  you  slight  her? 

Well,  just  remember  this:  Little  giris 
grow  up  very  rapidly.  It  will  be  only  a 
few  years  before  she  is  mistress  of  her 
own  spending  money  and  very  likely  a 
liberal  buyer.  A  few  years  more  and 
she  will  be  selecting  a  trousseau.  Do 
you  want  her  trade  then? 

Cater  to  it  now.  If  you  slight  her,  you 
may  drive  her  from  your  counter,  and 
from  the  store  forever.  But  if  you  treat 
her  with  a  little  extra  politeness,  which 
pleases  her  and  costs  you  nothing,  you 
will  probably  make  a  lifelong  friend  and 
customer. 

Lawn  Parties. 

This  is  the  season  of  lawn  parties. 
Feature  your  dessert  saucers  or  fruit 
dishes,  with  paper  napkins,  and  notice-, 
the  increased  sales. 

If  you  have  centre  posts  in  your  store, 
run  wire  from  your  posts  to  your  ledges 
on  both  sides,  and  bans:  up  Japanese 
lanterns.  This  not  only  trims  your  store, 
but  increases  the  sale. 

People  going  away  on  a  vacation  al- 
ways want  a  box  of  paper.  Feature  it  for 
them,  and  put  a  nice  si°-n  on  it,  "Just 
the  thing  for  vacations." — 5  and  10c- 
Maa-azine. 

u 

Footprints  in  the  sands  of  time  are 
never  made  by  men  with  chronic  cold 
feet. 


Industrial  Bureau  where   the  convention    was  lield. 


Convention 

of 

Manitoba 

Merchants 


IN  Winnipeg  on  July  6th  and  following 
clays  was  held  the  annual  convention 
of  the   Manitoba  branch  of  the  Re- 
tail Merchants'  Association  of  Canada. 
About  200  delegates  attended. 

It  was  in  reality  a  "get-together" 
meeting  to  discuss  ways  and  means  of  im- 
proving business  conditions  and  effecting 
desired  changes  in  retail  methods. 

C.  F.  Rennard,  president  of  the  Mani- 
toba Association,  in  t lie  course  of  his 
message  said : 

"Manitoba   should   at   least   enroll   2,- 

000  members  as  soon  as  possible.  De- 
velopments are  going  on  that  threaten 
the  very  existence  of  the  regular  dealers 
throughout  the  country.  There  must  be 
no  jealousies  as  between  one  section  and 
another.  Matters  too  vital  are  at  stake. 
It  is  imperative  that  the  storekeepers  rise 
to  the  occasion  as  never  before. 

"With  only  a  few  members  it  is  im- 
possible to  accomplish  much,  and  the 
first  300  or  400  members'  dues  are  all 
eaten  up  with  overhead  expenses.  It  is 
just  as  in  your  own  business.  It  requires 
a  certain  amount  to  pay  expenses.  Now, 
gentlemen,  I  want  to  be  frank  with  you, 

1  am  going  to  hit  right  out  at  you,  no 
matter  how  hard  it  strikes  you.  I  have 
made  a  personal  canvass  of  some  towns  in 
the  province,  and  it  is  the  same  in  Win- 
nipeg. You  lack  enthusiasm,  you  are 
hike-warm,  you  don't  seem  to  care.  I 
am  asked — What  are  you  going  to  or- 
ganize for?  What  have  you  been  doing? 
Why  don't  you  get  other  merchants  to 
join?  What  do  we  get  out  of  it?  Yes, 
it  would  be  a  good  thing,  but  I  am  afraid 
I  cannot  sro.  (I  will  leave  it  to  the 
ethers.)  We  will  come  to  the  convention 
if — if — if  (all  manner  of  excuses). 

"You  are  business  men,  and  I  want 
to  talk  to  you  in  a  business  way.  You 
are  anxious  to  know  for  what  this  asso- 
ciation stands.     There  is  a  great  deal  of 


doubt  in  the  minds  of  some  men,  and 
possibly  they  have  a  good  reason  to 
doubt  as  to  whether  this  association  has 
accomplished  anything  or  not.  You  do 
not  mind  spending  $10  so  long  as  you 
get  the  worth  of  it.  If  the  fee  were  $100 
and  you  knew  you  were  going  to  get  the 
worth  of  it,  you  would  pay  it  without  a 
murmur.  This  association  is  an  invest- 
ment, and  if  it  has  benefits  you  want  to 
get  them,  and  you  want  to  know  for 
what  it  stands:  that  is  good  judgment. 

"The  Dominion  board  has  accom- 
plished many  things  that  we  now  enjoy, 
and  for  which  we  feel  grateful.  One  of 
which  was  the  abolition  of  the  trading 
stamp,  and  what  a  curse  that  was  to  the 
retail   trade. 

The  speaker  dealt  with  the  co-opera- 
tive   movement    of   the    drain    Growers' 


Association  and  the  way  it  threatened 
the  very  existence  of  retail  merchants. 

"Shall  we  fight  them,  and  how  shall 
we  do  it?  That  is  the  problem.  The 
first  way  I  would  fight  them  is  this. 
Treat  the  farmer  as  your  best  friend. 
Interest  him  in  giving  him  your  best 
service,  assure  him  you  will  do  your 
best  to  give  him  merchandise  as  cheap 
as  it  is  possible  considering  quality  and 
value.  All  you  merchants  in  your  big 
or  little  town  get  your  heads  together 
and  work  out  the  best  method  (and  we 
will  help  you)  to  interest  the  farmer  to 
keep  the  dollars  at  home  to  build  up 
your  home  town  and  make  it  lugger  and 
better." 

Among  the  speakers  was  President 
Helliwell  of  the  Canadian  Credit  Men's 
Association,  who  said: 


I  n  irs    of    Winnipeg    City. 


BOOKSELLER  AND  STATIONER 


"In  a  census  of  our  membership  re- 
cently taken  it  was  found  that  90  per 
cent,  of  the  members  had  voted  that  busi- 
ness conditions  were  better  to-day  than 
they  were  a  year  ago." 

lie  touched  briefly  on  the  relations  be- 
tween wholesalers,  the  creditmen,  manu- 
facturers and  the  retailers.  "There  are 
and  will  arrive  matters  for  discussion 
and  dissension  between  us,''  he  said. 
"If  there  weren't,  we  wouldn't  be  here; 
we  would  all  be  living  in  Heaven.  The 
only  way  to  get  to  a  solution  of  our 
problem  is  to  get  together  as  we  are  do- 
ing  to-day." 

Mr.  Helliwell  outlined  briefly  the  aim 
nml  object  of  the  Canadian  I'reditmen's 
Association.  The  prime  object  was  to 
help  the  -honest  merchant  to  build  up 
his  business,,  to  put  the  dishonest  mer- 
chant where  he  could  do  no  harm,  and 
to  1  hereby  entitle  the  honest  merchant 
to  a  fair  legitimate  profit.  He  save  as 
his  definition  of  credit,  "An  absolute 
confidence  where  two  men  are  concern- 
ed." He  referred  to  the  great  improve- 
ments which  had  been  made  in  the  past 
few  years  in  systems  of  bookkeeping. 
"Over  half  the  failures  in  business  would 
never  have  taken  place,  had  the  mer- 
chants known  at  all  times  just  where 
they  stood."  he  said.  "If  you  don't 
know  exactly  how  you  stand  at  all  times 
yon  are  living  in  a  fool's  paradise." 

Resolutions  Adopted. 

"Resolved,  that  this  convention  go  on 
record  as  being  in  favor  of  the  inspec- 
tion fees  for  weights  and  measures  be- 
ing paid  from  the  consolidated  revenue 
of  the  Do": :n ion  of  Canada,  the  same 
as  customs   Hises  are  paid  to-day." 

"Resolved,  that  the  provincial  execu- 
tive be  requested  to  take  such  steps  as 
may  be  necessary  to  have  the  name  of 
the  property  owners  arranged  at  the' 
land  titles  office  alphabetically." 

Co-operative  Buying. 

"Resolved,  that  this  convention  re- 
commends to  all  local  branches  that  they 
endeavor  to  get  together  and  institute  a 
system  of  co-operative  buying  among 
members  of  the  same  class  of  trade,  and 
that  the  provincial  executive  be  request- 
ed to  give  every  assistance  possible  to- 
ward that  end."    - 

Re  manufacturers  charging  for  gross. 
After  discussion,  it  was  determined  that 
no  retail  merchant  should  accept  goods 
so  charged,  but  claim  a  credit  for  all 
shortage  on  goods  charged  for. 

Re  amendments  to  Hawkers  and  Ped- 
lars Act,  licensing  those  who  use  a  box 
car' or  vacant  lot  to  distribute  their 
-nods,  charging  the  license  fee  imposed 
by  this  Act,  and  in  addition  a  local 
license  in  the  place  where  they  do  busi- 
ness. 

"Resolved,    that    this    convention    re- 


quest the  Dominion  Board  to  petition 
the  Dominion  Government  to  pass  such 
legislation  as  may  be  necessary  to  stan- 
dardize all  goods  possible,  and  also  to 
recommend  the  standardizing  of  the 
gauge  of  wire,  fencing,  etc." 

"Resolved,  that  this  convention  en- 
dorses the  request  of  the  Salmon  Arm 
Produce  Co.  to  encourage  members  to 
support  growing  in  Canada,  and  could 
offer  equal  prices  and  better  quality 
than  other  growers." 

Bankruptcy  Court. 

Re  establishment  of  a  bankruptcy 
court.  Resolutions  committee  referred 
this  matter  to  the  provincial  executive. 

Re  Bulk  Sales  Act.  "Resolved,  that 
this  convention  requests  the  provincial 
executive  to  thoroughly  examine  the  pro- 
visions of  the  Bulk  Sales  Act,  with  a 
view  to  applying  for  any  amendment 
thereto,  or  changes  in  connection  there- 
with, that  they  may  think  necessary." 

"Resolved,  that  this  convention  de- 
sires to  place  on  record  its  high  appre- 
ciation of  the  valuable  work  done  by  the 
executive  of  the  Manitoba  branch  of  the 
Retail  Merchants r  Association  of  Can- 
ada. Inc.,  during  the  past  year.  The  re- 
sults of  their  earnest  efforts  are  not 
fully  known  to  us.  We  know  something 
of  what  they  have  accomplished,  while 
the  many  matters  they  have  presented 
to  the  Provincial  Government  by  way 
of  improved  legislation  have  not  yet 
borne  fruit  in  a  definite  form,  yet  we 
hope  and  expect  they  will  do  so  in  the 
near  future  and  result  in  great  good  for 
merchants  generally. ' ' 

Re  bankrupt  stocks.  "That  the  Credit 
Men's  Association  be  requested  to  estab- 
lish a  clearing  house  for  bankrupt  stocks 
and  clearing  lines,  so  as  to  obviate  the 
possibility  of  stocks  being  slaughtered 
in  the  districts  in  which  the  failures  took 
place." 

Re  business  tax.  The  convention  went 
on  record  as  against  the  business  tax 
system,  and  recommended  that  the  ne- 
cessary efforts  be  employed  to  abolish 
same. 

Freight   Rates   and   Cartage. 

Re  freight  rates  and  cartage.  The 
provincial  executive  was  asked  to  take 
action  in  the  matter. 

The  association  passed  a  resolution  as 
being  in  sympathy  with  the  Federal  and 
Provincial  Governments  of  Manitoba, 
Saskatchewan  and  Alberta,  in  a  prac- 
tical means  to  increase  primary  produc- 
tion, especially  along  the  lines  of  mixed 
farming. 

The  association  unanimously  voted  to 
put  itself  on  record  to  instruct  the  ex- 
ecutive and  the  advisory  board  to  take 
steps  towards  the  payment  of  wages  to 
employees  of  corporations  weekly,  said 
wages  to  be  paid  in  cash  instead .  of 
cheques. 

26      ' 


BUSINESS  LEAKS. 

The  most  important  things  in  retail 
merchandising  are  the  small  things.  Stop 
worrying  about  the  things  you  call  big 
and  look  more  to  the  small  things.  Don't 
get  mixed  about  this  direction;  follow 
the  small  details  and  the  accumulation 
will  be  large.  Too  many  merchants  are 
thinking  of  expending  before  they  per- 
fect the  foundation.  Do  you  know  the 
cost  of  doing  business?  Are  you  one 
of  those  who  buy  an  article  for  $4.25 
and  sell  it  for  $5  and  figure  that  you  are 
making  75  cents'?  One  merchant  we  know 
figured  this  way  and  it  took  the  sheriff 
and  an  expert  accountant  to  demon- 
strate to  him  that  he  had  lost  ten  cents 
on  the  transaction.  Do  y*ou  check  your 
invoices?  Do  yon  examine  your  freight 
classifications?  Are  you  trying  to  do 
a  banking;  business  or  a  mercantile  busi- 
ness? Are  you.  in  the  slang  of  the  day, 
on  the  job?  Are  you  giving  service,  pro- 
fitable service  to  yourself  and  trade? 
Don't  apologize  for  making  a  profit.  The 
man  who  makes  a  profit  serves  best. 
Have  you  instilled  in  your  clerks  loyalty 
to  your  trade  and  yourself?  Do  you  and 
they  realize  that  37  inches  for  a  yard 
of  2">c  fabric  is  a  loss  of  4-5  cents;  of 
50e,  a  loss  of  I  2-5c;  of  75c.  a  loss  of 
21-IOc:  of  $1,  a  loss  of  7^2c.  Basing 
profits  at  50  per  cent,  on  the  cost,  this 
means  another  loss  of  nearly  3  per  cent., 
and,  remember  just  one  inch  more  did 
the  trick.  Now,  apply  this  to  the  articles 
you  weigh  in  ounces.  For  the  sake 
of  the  business  look  after  the  little 
big  things.  You  don 't  get  small  by  fol- 
lowing these  directions.  You  crow  big 
by  taking  care  of  the  small  things. — 
5c  and  10c  Magazine. 

iH 

"CHATTING." 

As  long  as  customers  like  to  talk,  why 
not  make  your  conversation  purposeful? 
Don't  take  up  all  the  valuable  time  dur- 
ing which  you  are  waiting  on  customers 
in  talking  about  the  weather.  Introduce 
some  real  business  into  your  talk.  It  is 
more  to  your  advantage  to  say,  "We 
have  just  received  the  very  latest  novel- 
ties," than  to  confine  your  talk  to  weath- 
er reports.  Your  customer  has  already 
heard  all  about  the  weather  in  other 
stores,  and  it  will  be  a  relief  to  him  to 
have  you  introduce  something  else  into 
the  conversation.  Without  talking 
"shop"  too  much,  it  is  possible  to  men- 
tion business  interestingly.  There  is  no 
reason  for  ignoring  altogether  one's  sur- 
rounding of  salable  goods. 

IB 

Good  delivery  service  is  an  essential 
factor  in  securing  trade  to-day.  The 
merchant  who  neglects  this  end,  of  his 
business,  even  though  he  compares  favor- 
ably with  his  competitors  in  other  ways 
is  not  going  to  meet  with  as  great  suc- 
eess  as  if  his  service  was  of  the  best. 


Gardwr  iting  Aade  festj 


^RTDEdw&pds 


Lesson 

IN  this  lesson  I  have  taken  up  an  entirely  new  phase  of 
brush  work — brush  stroke  Roman  lettering.     To  some 

beginners  this  class  of  work  may  at  first  appear  very 
difficult,  but  when  mastered  it  is  comparatively  easy  and 
is  used  extensively  by  showcard  writers. 

In  this  lesson  I  will  also  explain  how  the  card  writer, 
who  is  unable  to  secure  prepared  materials  for  card- 
writing,  can  mix  his  own  colors  from  materials  which  may 
be  secured  from  any  hardware  or  drug  store.  Cardwriters 
thoughout  Canada  and  the  United  States  use  the  "brush 
stroke  Roman  lettering"  quite  extensively,  on  cards  which 
are  to  be  executed  quickly  and  yet  are  expected  to  have 
the  appearance  of  well-finished  work.  In  this  style  of 
lettering  all  strokes  are  made  with  one  sweep  of  the  brush. 
To  some  beginners  it  may  appear  rather  difficult  to  make 
wide  and'  narrow  strokes  witli  one  stroke  of  the  same 
brush,  but  nevertheless  it  can  he  done,  and  when  you  have 
acquired  the  knack,  you  have  the  secret  of  brush  stroke 
Roman  letter. 

Getting  the  Brushes  Ready. 

One  of  the  most  important  things  to  bear  in  mind  is 
thai  your  brush  must  be  kept  in  perfect  condition.  All 
expert  card-writers  take  pride  in  having  well-cared  for 
brushes. 

Fig.  3  accompanying  this  article  shows  a  side  and  a 
front  view  of  a  brush  in  good  working  order.  The  brush 
after   being  filled   with    color  must   be   worked    out    to   a 


No.  7. 

chisel  point  on  a  piece  of  cardboard  or  glass,  and  must  be 
kept  in  that  shape  in  order  to  do  the  work  properly. 

The  wide  lines  are  made  with  the  full  width  of  the 
brush  and  the  narrow  lines  are  made  by  turning  the 
brush  sideways.  This  can  be  accomplished  by  rolling  or 
turning  the  brush  between  the  thumb  and  fore-finger. 

Charts  of  Letters  and  Figures. 

You  will  observe  that  the  charts  accompanying  this 
article  s'uow  the  upper  case  of  the  alphabet  and  num- 
erals. The  lower  case  to  the  alphabet  will  appear  in  the 
next  lesson  (No.  8).  On  examining  the  chart  please  note  the 
letter  "A", — this  letter  is  a  good  example.  You  will 
note  that  on  this  letter  as  well  as  on  all  others  the  strokes 
are  numbered — and  the  small  show  the  direction  of  the 
stroke.  In  the  letter  "A",  stroke  No.  1  is  made  with  the 
side  of  the  brush.  Stroke  No.  2  is  made  with  the  full 
width  of  the  brush.  Care  should  be  taken  in  executing 
the  work  where  the  two  strokes  meet  at  the  top  of  the 
letter.  Stroke  No.  3  also  shown  in  letter  "A",  is  a  more 
difficult  stroke  than  the  others  and  requires  considerable 
practice.  It  is  made  by  holding  the  brush  firmly  between 
the  fingers  and  drawing  a  "wavy"  stroke.  The  spurs  on 
the  letter  "A"  and  similar  ones  on  all  other  letters  are 
made  with  three  distinct  strokes — all  being  made  when 
the  color  is  low  in  the  brush.  The  narrow  portion  of  the 
brush  is  used  mostly  in  making  the  spurs. 


27 


/&rtss/?  c>A~a£&  /xa/7?an  . 


Of  3. 


130  OK  SELLER      AND      STATIONER 


Work     Quickly    on     Curved 
Lines. 

.The  letter  "C"  must  be 
made  quickly,  as  all  letters 
with  curved  lines  must  be. 
No  finishing  stroke  or  spurs 
are  required  if  the  brush  is 
lifted  properly.  The  letter 
"D"  is  a  two-stroke  letter 
with  the  same  class  of  spurs 
as  the  letter  "B".  This 
stroke  should  be  practised 
many  times. 

Letters  "E"  and  "F"  are 
more  difficult.  I  would  like 
to  direct  your  attention  to 
the  spurs  at  the  right  of 
stroke  No.  2  on  letters  E  and 
F.  These  spurs  are  made 
with  one  stroke  and  this  can 
be  accomplished  by  turning 
the  brush  in  the  fingers  and 
lifting    at    the    same    time. 

Stroke  No.  3  on  letters  E  and  F  is  similar  to  stroke  No.  3 
of  the  letter  "A."  This  stroke  requires  much  practice 
and  the  beginner  should  not  become  discouraged  if  he  at 
first  encounters  difficulty  in  doing  this  work.  The  letter 
"G"  has  three  main  strokes.  No.  2  stroke  is  finished 
without  a  spur.  The  spur  at  the  top  of  stroke  No.  3  is 
just  the  reverse  to  the  strokes  on  letter  "A." 

In  making  the  letter  "H",  care  should  be  taken  to  get 
the  two  down  strokes  of  this  letter  the  same  width  at  all 
points.  Stroke  No.  3  should  be  slightly  above  the  middle 
of  the  letter. 

The  most  important  point  in  making  the  letter  "I"  is 
to  get  it  correctly  at  right  angles  with  the  guide  line. 

The  "J"  is  a  two-stroke  letter,  the  practice  secured 
in  making  preceding  letters  is  found  most  useful  in  ar- 
ranging the  formation  of  this  letter.  In  making  the  letter 
"J"  be  sure  and  see  that  the  line  curves  before  it  touches 
the  lower  guide  line. 

The  formation  of  the  letter  "K"  is  also  rather  difficult 
and  it  will  be  found  that  a  great  deal  of  practice  will  be 
necessary  before  you  are  able  to  make  the  letter  easily. 
The  student  should  note  that  the  spurs  at  the  end  of 
stroke  No.  2  must  not  extend  as  far  to  the  right  as  those 
on  the  end  of  stroke  No.  3. 

Letter  "L"  is  a  two-stroke  letter.  The  spur  on  the 
end  of  stroke  No.  2  is  made  in  the  same  manner  as  that  of 
stroke  No.  4  of  the  letter  "E." 

The  most  difficult  part  of  "M"  and  "N"  is  the  finish- 
ing' of  stroke  No.  2.  This  being  a  wide  stroke  the  brush 
must  be  brought  down  full  width  and  when  near  the 
bottom  the  edge  must  be  turned  to  get  the  narrow  point. 
Note  the  exercise  preceding  the  letter  "N. "  The  spurs 
on  the  ends  of  the  narrow  strokes  are  also  rather  difficult 
for  beginners. '  They  are  made  the  same  as  on  the  wider 
strokes  but  more  care  must  be  exercised  to  keep  the  brush 
from  overrunning  the  narrower  lines. 


1  i  2  *»3 


C<LCC 


Ohapt 


Care  and  practice  is  necessary  in  making  the  letter 
"0".  It  is  a  two-stroke  letter  the  card-writer  should  use 
care  in  joining  the  strokes. 

In  forming  the  letter  "P"  the  end  of  stroke  2  should 
meet  stroke  1  mid-way  between  the  guide  line. 

The  letter  "Q"  is  simply  the  letter  "0"  with  the 
addition  of  stroke  No.  3  as  shown  on  the  chart.  Stroke 
No.  3  requires  much  practice. 

The  letter  "R"  is  similar  in  construction  to  the  letter 
"P"  with  the  addition  of  stroke  No.  3.  The  end  of  the 
stroke  extends  slightly  beyond  that  of  the  above  loop. 

The  letter  "S"  is  made  with  three  strokes  without  the 
necessity  of  spurs  or  finishing  strokes.  The  end  of  stroke 
No.  2  is  very  often  extended  to  the  right  of  the  lower  part 
of  the  letter,  for  purposes  of  effect  only.  I  would  advise 
you  to  stick  to  the  formation  shown  in  the  chart. 

In  forming  the  letter  "T"  stroke  No.  1  should  meet 
stroke  2  in  the  centre.  The  spurs  of  this  letter  are  made 
with  one  sweep  of  the  brush. 

In  the  letter  "U,"  strokes  No.  1  and  2  do  not  reach 
the  lower  guide  line.  The  brush  should  be  stopped  within 
a  quarter-inch  above  this  line.  Stroke  3  joins  strokes  1 
and  2. 

"W"  is  a  Difficult  Letter. 

The  letters  "V"  and  "W"  are  somewhat  similar  in 
formation.  Stroke  3  of  the  latter  is  one  of  the  most 
difficult  strokes  in  the  whole  course.  It  has  to  be  started 
with  the  edge  of  the  brush  and  brought  down  with  a 
wide  stroke  and  ending  by  turning  brush  to  get  the  point. 
In  forming  the  letter  ''X,"  stroke  2  should  cross  stroke 
1  about  half  way  between  the  guide  lines.  The  three 
strokes  forming  the  letter  "Y"  should  be  joined  at  equal 
distances  between  the  guide  lines.    The  spurs  of  the  letter 

"Z"  are  made  with  one 
stroke  and  should  not  extend 
beyond  the  points  above  or 
below  them. 

In  the  chart  showing  the 
figures,  it  will  be  noted  that 
the  same  brush  stroke  idea 
is  followed  out.  If  any  diffi- 
culty is  experienced  by  the 
beginner  it  will  probably  be 
with  the  letter  "7",  as  it  is 


/f>™.fh!>Y3ra's 


28 


BOOKSELLER      AND      STATIONER     ' 


usually    considered    the    hardest    letter    to    balance    up. 
Work  on  the  Numerals. 

Figure  4  will  give  you  a  good  idea  how  to  start  prac- 
tising this  work.  Draw  out  the  guide  lines  about  an  inch 
and  a  half  apart,  and  with  your  No.  6  red  sable  brush 
practise  each  letter  and  exercise  in  the  whole  chart.  Do 
not  skip  any  of  the  letters.  Take  each  one  up  in  turn 
and  don't  forget  that  constant  practice  will  soon  make 
you  perfect.  Accompanying  this  article  in  addition  to 
the  charts  and  figures,  are  two  seasonable  show  card  sug- 
gestions in  which  the  lettering  is,  "brush-stroke  Roman." 

Card  writers  and  students  sometimes  experience  diffi- 
culty in  securing  proper  colors.  This  applies  more  especi- 
ally to  those  located  in  small  towns  where  there  are  no 
art  supply  stores.  Some  card  writers  prefer  to  send  away 
to  some  of  the  large  supply  houses  for  materials,  while 
others  would  rather  purchase  materials  locally.  For 
those  who  wish  to  secure  supplies  locally  I  will  explain 
how  the  card  writer  can  mix  his  own  colors  and  have  them 
whenever  he  wants  them,  and  also  have  almost  any  color 
he  may  desire. 

En    every    town    there    are    hardware    stores    where 

ttcacoc 
cccccc 


mi 

vvvvv 

Sxereise  Worfe^ 


painters'  supplies  are  sold.  At  these  stores  you  will  find 
that  a  good  assortment  of  dry  paint  colors  is  always  car- 
ried in  stock.  These  colors  range  in  cost  from  5  cents 
per  pound  upwards  according  to  the  color  and  quality. 

For  the  beginner  I  would  suggest  the  following  colors, 
ultramarine  blue,  vermilion,  chrome  yellow  and  white  and 
black. 

In  the  next  lesson  I  will  take  up  in  detail  the  mixing 
of  two  or  more  colors  to  secure  certain  desirable  shades. 
black.  (In  the  next  lesson  I  will  take  up  in  detail  the 
mixing  of  two  or  more  colors  to  secure  certain  desirable 
shades.  One  pound  or  even  less  of  each  color  will  be 
plenty  to  start  with  and  will  last  for  a  long  time.  First 
secure  five  glass  jars  similar  to  jelly  jars  with  tin  covers. 
Tin  receptacles  should  not  be  used  because  they  rust,  use 
glass  containers  if  available.  Glass  jars  with  screw  tops 
are  the  best  because  the  contents  are  kept  air-tight. 

Adding  Mucilage. 
After  placing  the  dry  color  in  the  receptacle,  filling 


about  two-thirds  full  pour  in  small  quantities  of  water 
mixing  thoroughly  until  the  contents  are  thoroughly  mixed 
and  all  lumps  have  disappeared.  Enough  water  should  be 
added  until  the  mixture  flows  like  thick  syrup.  Add  about 
three  teaspoons  of  good  clear  mucilage  to  the  mixture. 
After  again  mixing  thoroughly  place  the  cover  on  tightly 
and  allow  to  stand  for  one  or  two  days.  The  mucilage  is 
added  as  a  sizing  and  prevents  the  color  from  rubbing  off 
after  it  has  been  applied  to  the  show  cards.  Gum  arabic, 
obtainable  at  drug  stores,  is  the  best  kind  to  use.  It  is 
almost  colorless  and  does  not  affect  the  color  of  the  paint. 
It  comes  in  dry  form  and  must  be  dissolved  in  hot  water 
before  being  placed  in  the  color.  Black  is  used  more  than 
any  other  color.  Most  card  writers  use  dry  drop-black 
and  mix  it  as  needed.  Should  the  colors  become  lumpy 
after  mixing  add  a  small  quantity  of  wood  alcohol.  For 
white  use  dry  zinc  white  or  flake  white  and  proceed  in  the 
snme  manner  as  with  the  other  colors. 

In  all  hardware  and  paint  shops  you  will  also -find  that 
they  carry  distemper  in  glass  containers.  These  are  dry 
colors  ground  in  water  and  are  often  used  by  siiow  card 
writers.  In  using  distemper  colors,  just  mix  what  is 
needed  at  one  time  and  do  not  attempt  to  mix  up  the 
whole  contents  at  one  tim.  Distemper  colors  can  be  thin- 
ned down  as  required.  In  order  to  keep  the  coloring  in 
good  condition,  follow  the  suggestion  given  in  Figure  1  by 
keeping  the  color  covered  by  water.  This  will  prevent  the 
color  from  drying  out  and  save  much  time  which  might 
otherwise  be  lost  in  softening  colors. 

Figure  2  shows  two  styles  of  paddles  for  mixing 
colors.  These  are  only  suggestions.  There  are  many 
other  shapes  you  can  make  that  will  serve  the  pur- 
pose. Paddles  can  be  easily  made  from  cedar  or  pine, 
and  all  cardwriters  should  keep  a  supply  always  on  hand. 


FOUNTAIN  PEN  POINTS. 

Many  of  the  high  schools  have  regular  business 
courses  teaching  bookkeeping  and  stenography.  Don't 
overlook  the  possibility  of  selling  stenographers'  points 
here.  All  speed  records  are  held  by  users  of  fountain 
pens,  the  characters  are  clearer  and  the  notes  can  more 
easily  be  read  when  cold. 

Pen  clerks  sometimes  use  blotting  paper  for  drying 
pen  caps.  The  wiser  way  is  to  wind  tissue  paper  about  a 
pencil.  Be  cautious  to  remove  quickly  and  not  leave  any 
paper  in  the  cap.  Wads  of  paper  in  caps  often  cause  bent 
pen  points,  and  more  frequently  cover  the  vent  holes,  pre- 
venting the  escape  of  moisture  generated  by  the  warmth 
of  the  owner's  body.— The  Pen  Prophet. 


CAMERA  VERSUS  PENCIL. 

It  is  well  known  that  for  the  purpose  of  illustrating 
scenes  and  episodes  that  depend  largely  upon  the  imagin- 
ative resourcefulness  of  the  artist,  the  pencil  surpasses 
the  camera.  The  record  made  by  a  photograph  lacks  the 
artistic  touch  or  picturesque  setting  of  a  well-executed 
pencil  sketch.  The  great  illustrated  weeklies  of  London, 
Paris  and  Berlin  are  filled  with  stirring  pictures  of  the 
present  European  war,  which,  with  the  exception  of  the 
portraits  of  the  killed  and  wounded,  are  the  result  of  the 
pencil  and  brush  by  clever  artists,  and  based  entirely  on 
descriptions  received  by  telegTaph  or  on  hearsay  reports 
and  rumors.  In  some  of  the  representations  of  actual 
carnage,  the  camera  would  have  been  powerless  to  depict 
the  vividness  and  horror  as  grasped,  perhaps,  by  the 
human  mind. — Wilfred  P.  French  in  Photo  Era. 


29 


Cameras  and  Photographic  Supplies 


Outdoor  Portraiture. 

"When  selling  a  camera,  especially  to  a 
novice,  the  dealer  should '  endeavor  to 
impart  suggestions  that  will  tend  to- 
ward good  results.  This  will  make  that 
camera  buyer  a  better  customer.  The 
initial  sale,  even  though  it  be  a  compara- 
tively high-priced  camera,  is  not  so  im- 
portant as  the  subsequent  sale  of  sup- 
plies in  the  case  of  an  amateur  who  be- 
ci lines  a   true  devotee  to.  photography. 

The  supply  houses  issue  booklets  giv- 
ing hints  on  developing,  printing,  en- 
larging, etc.  This  should  he  assiduously 
distributed  by  the  dealer.  By  doing  this 
he  will  find  that  the  original  purchaser 
of  a  two  or  three-dollar  box  camera  will 
before  long  want  a  more  expensive  one, 
enabling  him  to  do  better  work. 

Take  the  subject  of  backgrounds,  for 
instance:  any  amateur  not  advanced  in 
the  art  will  appreciate  suggestions  that 
will  show  him  the  way  to  get  better  pic- 
tures and  the  background  is  .probably 
the  most  difficult  feature  the  amateur 
has  to  contend  with  in  making  an  out- 
door portrait.  On  this  subject  "The 
Amateur  Photographers'  Weekly"  had 
this  to  say  in  a  recent  issue. 

"In  most  cases  the  amateur  stands 
his  subject  up  against  the  first  vertical 
object  he  finds,  anything  from  a  post  to 
a  brick  wall  being  in  high  favor.  Bushes 
and  shrubbery  are  also  prominent  in 
many  amateur  portraits  taken  outdoors. 
The  L-reat  trouble  is  that  the  amateur 
forgets  his  principal -interest  in  the  por- 
trait should  be  his  subject.  He  focuses 
too  s'arply  and  brings  the  background 
into  the  same  plane  as  the  sitter  with  a 
resulting  hodgepodge  of  lines  and  masses 
from  which  it  is  difficult  to  entangle  any- 
thing. Dark  masses  of  shrubbery  with- 
out light  blooms  or  large  spaces  of  sky 
showing  through  make  good  back- 
grounds. An  expanse  of  lawn  or  a  large 
tree  trunk  also  prove  of  value,  but  be- 
ware of  the  small  tree  just  behind  the 
sitter  and  apparently  growing  out  of  the 
subject's  head.  Remember  that  the  back- 
ground makes  or  breaks  a  picture,  but 
still  the  main  object  of  interest  is  al- 
ways the  sitter,  and  the  background 
should  be  subordinated  to  him.  The 
background  is  the  most  difficult  feature 
fur  the  amateur  because  he  has  difficulty 
in  seeincr  it  photographically.  It  is  im- 
pressed on  his  mind  in  the  colors  of  na- 
ture and  he  forgets  that  it  will  appear 
in  monochrome  on  the  print. 

"Be    particularly      careful      to    avoid 

buildings    or    other    backgrounds      witli 

•  pronounced   vertical   or  horizontal    lines, 

such    as   porch    railings    or    steps,   small 

window-panes,    etc." 


Fashions  in  Photo  Framing. 

Fashion  plays  a  large  part  in  the  fram- 
ing of  photographs.  At  one  time  most  of 
the  prints  seen  at  exhibitions  were  pro- 
vided with  white  mounts  and  gold 
frames.  Then  there  were  the  extraordin- 
ary frames  with  the  mouldings  carried 
on  beyond  the  corners,  and  other  designs 
which  may  be  called,  for  want  of  a  pro- 
per name,  club-cornered.  A  run  on  white 
enamelled  frames,  generally  of  a  reeded 
pattern,  followed,  to  be  succeeded  by 
heavy  dark  frames,  massive  timber 
structures,  often  left  rough  and  crudely 
blackened,  with  about  as  much  finish  as 
a  fence.  In  these  the  prints  were  framed 
close  up,  i.e.,  without  any  mount  show- 
ing. They  had  their  day;  frames  became 
more  subdued  in  character,  and  the  vio- 
lent eccentricities  of  the  past  have  not 
repeated  themselves. 

These  days,  however,  fashion  in  fram- 
ing runs  in  the  direction  of  very  narrow 
borders  of  quite  a  plain  character,  col- 
ored in  harmony  with  the  broad  expanse 
of  mount  within  them.  Framing  close  up, 
which  a  few  years  aso  was  almost  the 
only  style  adopted,  has  now  irone  so 
much  out  of  fashion  that  if  is  rarely 
seen. 

Gold  frames  for  photographs  are  few 
and  far  between;  still  more  seldom  is  it 
that  they  can  be  regarded  as  a  success. 
A  very  rich,  glossy  silver  print  framed 
up  idose  in  a  broad  szold  frame  took  the 
Royal  Photographic  Society's  medal  a 
<rood  many  years  ago,  and  came  in  for 
favorable  criticism;  but  it  stood  almost 
alone,  and  the  general  consensus  of 
opinion,  as  exemplified  by  the  practice  at 
exhibitions,  is  in  favor  of  a  perfectly 
plain  wood  or  stained  material  rather 
than  of  gilt  or  silver. 

Bromide  Prints. 

A  very  large  number,  perhaps  the  ma- 
jority, of  bromide  prints  just  fail  to  be 
quite  satisfactory  by  reason  of  a  slight 
fog  veil,  or  by  being  a  shade  too  dark. 
This  fog  veil  may  be  due  to  various 
causes,  e.g.  stale  or  badly  stored  paper, 
an  unsafe  dark-room  light,  scattered 
lieht  in  the  room  when  enlarging,  too 
warm  developer,  prolonged  development, 
etc.  Although  bromide  paper  is  consid- 
erably less  light-sensitive  than  ordinary 
dry  plates,  it  must  not  be  therefrom  in- 
ferred that  feeble  diffused  light  may  be 
entirely  ignored,  and  with  the  majority 
of  enlarging  lanterns  there  is  generally 
some  light  leakage.  Again,  when  a  sheet 
of  bromide  paper  is  on  the  easel  and  ex- 
posure is  being  made,  this  paper  itself 
becomes  a  light  scattering  and  reflecting 
agent. 

30 


HOW  TO  PHOTOGRAPH  A  WINDOW 
DISPLAY. 

On  account  of  many  complaints  from 
merchant  readers  regarding  the  diffi- 
culty experienced  in  photographing  win- 
dow displays,  these  instructions  given 
the  readers  of  Geyer's  Stationer  are 
quoted: 

To  overcome  the  reflections  on  the 
window  glass  when  taking  photographs 
of  a  display,  adopt  the  following  sug- 
gestions : 

If  there  is  a  broad  street  before  your 
window,  it  Avill  be  almost  impossible  to 
take  a  picture  by  day ;  it  is  always  dark- 
er in  your  window7  than  it  is -outside,  and 
the  opposite  conditions  should  prevail. 
But  you  can  get  it  at  night.  See  that 
your  electric  lights,  while  flooding  the 
window,  are  themselves  hidden  from  the 
street.  If  you  have  a  good  lens,  from 
ten  to  thirty  minutes'  exposure  will  be 
enough.  People  can  walk  between  the 
camera  and  the  window  without  injuring 
the    picture — provided    they    don't    stop. 

A  good  time  to  photograph  a  window 
is  just  before  sunrise.  The  light  is  strong 
and. penetrating,  and  a  good  picture  will 
usually  result.  If  your  window  is  darker 
than  the  street  the  glass  acts  as  a  mirror, 
reflecting  everything  on  the  other  side 
of  the  street.  If  the  sun  shines  on  your 
window  and  the  opposite  side  of  the 
street  is  dark,  there  will  be  no  reflection 
of  foreign  objects  in  your  picture. 

A  method  often  adopted  with  good 
success  is  as  follows:  Make  a  cloth 
screen  of  black  cambric,  sufficiently 
large  to  shut  off  all  reflections  when 
raised  before  the  window.  Fasten  the 
two  upper  corners  to  poles,  and  when 
about  to  take  the  picture  have  two  men 
or  boys  back  of  the  camera.  All  reflec- 
tions will  be  avoided,  and  a  clear  picture 
will  be  the  result. 

u 

THE  WASTE  OF  POSTAGE. 

Perhaps  it  has  never  occurred  to  yoq 
that  every  time  you  mail  a  letter  without 
an  enclosure,  you  are  wasting  one  cent. 
The  average  letter  and  envelope  wi 
a  half  an  ounce  or  less  and  at  the  rate 
of  two  cents  an  ounce,  you  are  getting 
only  one-half  the  value  you  should  on 
each   two-cent    stamp   used. 

And  when  you  consider  the  results  a 
good  enclosure  will  produce,  there  is  aol 
only  a  waste  of  postage,  but  a  big  loss 
ir.   efficiency  as  well. 

To  overcome  this  loss,  which  amounts 
to  many  dollars  at  the  end  of  the  year, 
you  should  use  a  folder  advertising  your 
goods,  or  a  message  on  a  blotter  is 
mighty  cood  advertising. 


^^m 


Toronto. 

1.  A  Far  Country    Churchill 

2.  Jaffery Locke 

3.  Victory Conrad 

4.  Pollyanna  Grows  Up   Porter 

5.  Gray   Youth Onions 

G.  Of  Human  Bondage    Maug'ham 

Ottawa. 

1 .  Jaffery    Locke 

2.  A  Far  Country    Churchill 

3.  The   Double  Traitor    ....    Oppenheim 

4.  Honey   Bee    Merwin, 

5.  Keeper  of  the  Door   Dell 

(i.   Fmpty   Pockets    Hushes 

Winnipeg. 

1.  A    Far  Country    Churchill 

2.  Jaffery    Locke 

3.  The  Double  Traitor   ....    Oppenheim 

4.  Pollyanna  Grows  Up Porter 

5.  Angela 's  Business   Harrison 

■  6.  Mr.  Grex  of  Monte  Carlo.  .Oppenheim 

Charlottetown. 

1.  Pollyanna    Grows    Up     Porter 

2.  A  Far  Country    Churchill 

3.  The  Keeper  of  the  Door   Dell 

4.  The  Man   of  Iron    Dehan 

6.  The  Turmoil    Tarldagton 

6.  The  Princess  of  the  Clan   Piper 

London. 

1.  A  Far  Country   Churchill 

2.  Jaffery    Locke 

.3.  Pollyanna  Grows  V])   Porter 

4.  The  Double  Traitor Oppenheim 

5.  The  Turmoil Tarkington 

6.  Thankful 's   Inheritance    ....    Lincoln 

Pembroke. 

1.  A  Far  Country    Churchill 

2.  Jaffery    Locke 

3.  Pollyanna  Grows  Up   Porter 

4.  The   Man   of  Iron    Dehan 

5.  Still  Jim   Willsie 

6.  Ruggles  of  Red  Gap    Wilson 

Calgary,  Alta. 

1.  A  Far  Country    Churchill 

2    Lone  Star  Ranger   Zane  Grey 

.3.  Ruggles  of  Red  Gap  "Wilson 

4.  The  Man  of  Iron    Dehan 

5.  Still    Jim    Willsie 

6.  Pollyanna  Grows  Up   Porter 


ADDITIONAL  PARTICULARS 
ABOUT  ANY  BOOK  MENTIONED 
IN  THESE  COLUMNS  UPON  BE- 
QUEST TO  BOOKSELLER  AND 
STATIONER 'S  SERVICE  DE- 
PARTMENT. 


Kingston. 

A  Far  Country    Churchill 

Pollyanna  Grows  Up   Porter 

Jaffery    Locke 

The  Harbor   Poole 

Bealby    Wells 

Contrary  Mary Bailey 

Moncton. 

A  Far  Country    Churchill 

Jaffery    '  Locke 

Pollyanna   Grows  Up    Porter 

Thankful's    Inheritance Lincoln 

Day  of  Judgment  Hocken 

Marriage  by  Conquest Deeping 

Peterborough. 

A  Far  Country    Churchill 

The  House  of  the  Misty   Star,  Little 

The    Turmoil    Tarkington 

Forty  Years  in  Canada    Steele 

St.  Thomas. 

A  Far  Country    Churchill 

Martha  of  Mennonite  Country,  Martin 
Jafferv    Locke 


f   VXADIAN    SUMMARY. 

Fiction. 

1.  A   Ear  Country.     Churchill    156 

2.  Jaffery.      Locke    70 

3.  Pollyanna    Grows    Up.'  Porter....     71 

1.  The    Turmoil.     Tarkington    26 

5.  The    Man    of   Iron.     Dehan 2G 

6.1   The   Double  Traitor.    Oppenheim 

2o 

J  The   Keeper   of   the    Dour.     Dell 

Non-Fiction. 

1.  Secrets  of  the  House  of  Hohenzollern. 

2.  General    Sketch    of  the  War. 

3.  Tiiiics'   History  of  the  War. 

BEST    SELLERS    IX    THE    U.S. 

Fiction. 

A    Far    Country.      Winston    Churchill. 
Pollyanna  Grows  Up.  Eleanor  H.  Porter. 
Jaffery.      William    J.    Locke. 
The   Double  Traitor.  E.  Phillips  Oppen- 
heim. 
The   Turmoil     Booth   Tarkington. 
Km,  :.\    Pockets.     Rupert  Hughes. 

Non-Fiction. 

Eat  and  Grow  Thin.    Vance  Thompson. 
Spoon     River     Anthology.       Edgar     Lee 

Masters. 
Chief    Contemporary    Dramatists.    Thos. 

H.    Dickenson. 


31 


4.  Turmoil    Tarkington 

5.  Double    Traitor    Oppenheim 

f>.  Hepsy    Burke     Westcott 

Brantford. 

1.  A    Far   Country    ....Churchill. 

2.  Jaffery Locke. 

3.  Pollyanna   Grows  Up   iPorter. 

v-j£4.  The  Double  Traitor Oppenheim. 

5.  Ruggles  of  Red  Gap  .  .' Wilson. 

G.  Victory    Conrad. 

Chatham. 

1.  A   Far  Country    Churchill 

2.  Pollyanna  Grows  Up   .  .   Montgomery 

3.  The   Return   of   the  Terzan    

Burroughs 

4.  Holy  Flower   

5.  Man  of  Iron    Dehan 

6.  Patrol  of  the  Sun  Dance  Trail      

Connor 

Belleville. 

1.  Still   Jim    H.   Willsie 

2.  Full  Swing  E.  Danby 

3.  A  Preacher  of  the  Lord   Askew 

4.  Making  of  Rachel   Rowe.  .Cambridge 

5.  Charity   Corner    Soutar 

6.  Corroding  Gold    Swan 

St.  Catharines. 

1.  A   Far  Country    Churchill 

2.  Jaffery    ' Locke 

3.  Innocent    Corelli 

4.  Mr.  Grex  of  Monte  Carlo.  .Oppenheim 

5.  Keeper  of  the  Door    Dell 

6.  Who    Goes    There    Chambers 

Berlin. 

1.  A  Far  Country    Churchill 

2.  Jaffery    Locke 

3.  The  Turmoil Tarkington 

4.  Ruggles  of  Red  Gap   Wilson 

5.  Little   Comrade    Stevenson 

(i.  Empty  Pockets  Hughes 

Hamilton. 

1.  A  Far  Country   Churchill 

2    Jaffery     Locke 

3.  Holy  Flower   Haggard 

4.  Keeper  of  the  Door    Dell 

5.  The  Turmoil    Tarkington 

6.  The   Alan   of   iron    Dehan 

Montreal. 

1.  Jaffery     Locke 

2.  A    Far    Country    Churchill 

3.  Victory    Conrad 

4.  The    Double   Traitor    ....    Oppenheim 

5.  His   Official    Fiancee    Buck 

6.  Bealby    Wells 


Mrs.  Nellie  McClung  :      &y  May  l.  Armkage 


WHEN  "Sowing  Seeds 
in  Danny"  appear- 
ed in  1908,  Mrs. 
Nellie  McClung  made  her 
first  inroads  into  the  affec- 
tions of  the  Canadian  people. 
"The  Second  Chance"  ap- 
peared two  years  later,  and 
was  an  even  greater  success 
than  the  first  book,  judging 
by  the  number  of  editions  it 
went  into.  "The  Black 
Creek  Stopping  House,"  a 
book  of  short  stories,  came 
next  in  1912,  and  by  this 
time  Mrs.  McClung  had  made 
her  debut,  not  only  as  a 
writer,  but  also  as  a  pub- 
lic speaker,"  and  the  West 
was  beginning  to  keep  a 
jealous  eye  on  the  move- 
ments of  this  talented 
woman ;  for  to  the  West  she 
belongs. 

A  strong  personality,  ex- 
pressed through  the  medium 
of  gracious  womanhood,  a 
virility  which  has  sprung 
from  the  Canadian  soil  and 
been  fostered  by  the  breath 
of  keen  Western  winters  and 
the  romping  winds  of  the 
prairies,  logic  which  would 
"the  two  and  seventy  jar- 
ring sects  confute";  and 
you  have  Mrs.  Nellie  Mc- 
Clung. 

She  has  kept  the  name  "Nellie,"  "be- 
cause." she  says,  "I  have  always  been 
called  that,  and  why  should  I  change 
it?  My  old  friends  would  not  know 
me ! ' '  which  is  exactly  typical  of  Mrs. 
McClung.  Little  Nellie,  born  at  Chats- 
worth,  Ontario,  1873,  was  a  fearless, 
whole-souled,  genuine  child,  _  and  the 
woman  has  kept  all  these  characteris- 
tics which  so  often  fly  with  childhood. 
•  In  1880  the  family  moved  West,  going 
by  train  part  of  tb,e  way,  and  crossing 
the  Red  River  to  their  home  in  Manitoba 
in  a  l'owboat,  one  dark  rainy  night  in 
May.  The  Indians  were  everywhere,  so 
Nellie,  then  about  seven  years  old,  had  a 
Teal  taste  of  pioneering.  She  liked  it, 
though;  hear  what  she  says  in  some 
reminiscences. 

"I  played  with  a  nice,  fat,  greasy 
little  fellow  called  Indian  Tommy, 
whose  mother  fought  intermittently  with 
a  lady  friend  of  hers  for  three  days  on 
the  river  bank.  I  attended  all  the  ses- 
sions, and  all  would  have  been  well  only, 
in  the  excess  of  my  delight  over  Indian 
.Tommy's  mother's  victory,  I  .  came 
home  hilarious.  After  that  I  stayed 
in  my  own  yard.  Indian  Tommy 
looked  in  through  the  gate,  and  brought 
me    beads    and    gum — almost    as    good 


l/A'N.    SELLIE    McCLUNG. 


as  new — and  we  were  very  miserable. "' 
For  three  long  happy  years  the  little 
girl  ran  wild  on  the  prairie,  accompanied 
by  her  faithful  dog.  There  were  no 
schools  in  that  district,  and  Nellie  had 
no  desire  for  "book-learning."  Her 
mother  and  sisters  were  in  despair  of 
ever  teaching  her  anything,  but  she  was 
having  too  good  a  time  to  care. 

"One  day,"  she  says,  "a  neighbor  ar- 
rived, bringing  her  little  boy,  also  ten 
years  old.  He  had  been  at  school  in 
England,  could  read,  tell  the  capitals  of 
England,  Ireland  and  Scotland,  and 
other  wonderful  tilings.  His  mother  had 
him  recite;  then  everybody  proceeded  to 
rub  it  into  little  Nellie.  I  bore  it  all  with 
sullen  indifference,  but  my  heart  was  hot 
for  battle.  Pretty  soon  he  and  I  were 
sent  out  to  play.  When  he  came  in 
again — which  was  soon  and  hurriedly — 
his  nose  was  bleeding." 

A  school  opened  near  them  shortly 
after  this,  though,  and  Nellie  attended 
in  fear  and  trembling:  .she  was  afraid 
the  teacher  would  dub  her  a  dunce.  On 
the  contrary,  he  understood  her  at  once, 
and  so  kindled  her  ambition  and  in- 
dustry, that  in  five  years  she  had  taken 
her  second-class'  certificate.  It  is  like 
Mrs.  McClung  to  treasure  a  great  debt 
of  gratitude  to  this  teacher,  Mr.  Frank 
32 


Schultz,  of  Baldur.  She  has 
never  forgotten  the  inspira- 
tion he  was  to  her — a  little 
ignorant  child.  And  what- 
ever she  has  accomplished, 
she  lays  tribute  at  his  door. 
Mrs.  McClung  attended 
normal  and  collegiate  in 
Winnipeg,  was  a  successful 
teacher  in  two  or  three 
schools,  and  married  in  1896, 
living  first  in  Manitou,  and 
then  in  Winnipeg.  "This 
prairie-bed  girl  had  dreams 
of  writing.  Her  first  at- 
tempts— at  a  very  tender 
age — by  her  own  confession 
—were  epitaphs  for  dead 
dogs  and  kittens.  She  says, 
too,  that  fiction  was  her  line; 
she  never  spoiled  a  good 
story  for  facts,  for  "Silvie 
Moggie"  was  shaken  to 
death  by  the  dog  "Phillip" 
rather  than  killed  in  the 
tragic  manner  outlined.  But 
she  had    to  make  it  rhyme,  so: 

' '  Here  lies  dear  little  Silvie 
Moggie, 

' '  Silvie     died — oh,     far     too 
young, 

"'From    a    bite    from   Phillip 
Sutcliffe, 

•"Phillip  bit  her  on  the 
tongue." 
It  was  about  two  years  ago  that  Mrs. 
McClung  first  entered  the  field  as  a  pub- 
lic speaker.  She  went  on  the  platform 
in  Manitoba  in  opposition  to  the  Roblin 
Government  and  for  prohibition  and 
equal  franchise.  During  the  election 
campaign  she  spoke  as  often  as  sixty 
times  in  two  months,  sometimes  as  often 
as  three  times  a  day.  The  campaign  was 
a  whirlwind.  Mrs.  McClung 's  name  was 
on  every  lip;  the  papers  even  featured 
her  as  Manitoba's  prospective  woman 
premier.  When  the  Roblin  Government 
was  returned,  its  .majority  was  reduced 
from  an  overwhelming  one  to  a  mere 
skin-of-the-teeth  affair.  Aside  from 
Sowing  Seeds  in  Danny,  this  woman  had 
sowed  enough  seed  in  the  Province  of 
Manitoba  to  make  suffrage  and  the 
liquor  traffic  real  and  vital  issues,  which 
will  lie  fought  to  a  finish  in  the  near 
future. 

Mrs.  McClung  has  the  courage  of  her 
convictions;  you  know  that  the  moment 
she  mounts  the  platform  and  begins 
speaking.  She  speaks  to  you.  This  is 
her  charm.  Time,  place,  audience,  and 
conventionalities  all  fade  away:  and 
there  is  no  one  but  you  and  Nellie  Mc- 
Clung speaking  of  thinas  you  should 
have  known  long  ago,  but  did  not.  She 
does   not   talk    at   you.   but    to   vou.   and 


BOOKSELLER      AND      STATIONER 


the    "sweet     reasonableness"     of   it   all 
sinks  into  your  very  soul. 

As  she  reveals  her  tenderness  towards 
mankind  between  the  lines  of  her  won- 
derful stories,  as  she  makes  her  readers 
laugh  and  cry  with  "Pearlie"  and 
" Danny,"  so  she  sways  her  listeners 
when  she  speaks,  not  by  any  flights  of 
rhetoric  or  fancy,  but  by  giving  herself 
to  them  frankly  and  freely.  "Studied" 
is  the  one  word  you  can  never  connect 
with  Mrs.  MeClung;  her  talks  are  as  na- 
tural as  her  movements,  and,  when  she 
flings  wide  her  arms  and  assails  you  with 
some  sweeping  argument,  there  is  only 
one  answer — the  one  she  wants. 

The  family  lately  moved  from  Winni- 
peg to  Edmonton  to  live,  and  naturally 
Mrs.  MeClung  was  at  once  made  wel- 
come by  the  Alberta  Equal  Franchise 
League,  of  which  she  is  vice-president. 
The  W.C.T.U.  -also  claimed  her  support, 
and  the  invitations  she  had  to  speak  last 
winter  would  have  swamped  a  cabinet 
minister;  she  has  a  drawer  full  of  them 
which  she  could  not  accept.  She  is  in- 
defatigable though,  and  has  filled  as 
many  engagements  as  possible,  both  in 
Edmonton  and  through  the  province. 

On  February  26  she  headed  the  largest 
delegation  that  has  ever  assembled  on 
the  floor  of  the  Alberta  Legislature  to 
lay  before  the  members  of  the  House 
the  Equal  Suffrage  petition.  Halls,  gal- 
leries, ante-chambers  were  all  packed, 
and  surely  the  stately  building  never 
rang  with  such  applause  as  when  Mrs. 
MeClung  arose  to  address  the  House. 
Even  the  Premier  had  to  smile  when  she 
began  with  a  characteristic  straight-to- 
the-point  attack. 

"You  will  not  tell  me  politics  are  too 
corrupt  for  women,"  were  her  first 
words,  and,  when  the  members  of  the 
Legislature  had  regained  their  gravity, 
for  they  saw  where  her  argument  led, 
she  continued : 

"And  men  tell  us  too,  with  a  fine  air 
of  chivalry,  that  women  should  not  be 
given  the  vote,  because  women  don't 
want  it,  the  inference  being  that  women 
get  nothing  unless  they  want  it.  Women 
get  a  lot  of  things  they  don't  want — the 
war,  the  liquor  traffic,  the  lower  pay  for 
equal  work.  Surely  you  would  not  want 
the  irresponsible  women  to  set  the  pace 
for  the  rest  of  us?  Surely  no  irrespons- 
ible woman  has  any  right  to  force  her 
votelessness  on  us!" 

In  her  concluding  remarks,  Mrs.  Me- 
Clung spoke  of  the  pioneer  women,  some 
of  whom  had  paid  the  price  of  coloniza- 
tion with  their  lives.  "On  behalf,"  she 
said,  "of  these  noble  women,  whose 
daughters  we  are,  and  whose  heroic 
blood  throbs  in  our  hearts,  recognize  us 
as  citizens,  and  say  by  your  actions  that 
your  confidence  in  us  is  as  great  as  your 
confidence  in  the  least  intelligent  lad  of 
iwentv-one! " 


The  Franchise  League  was  pleased 
with  the  reception  the  petition  had  in 
the  House.  They  had  a  courteous  and 
attentive  hearing,  for,  as  Mrs.  MeClung 
remarked  afterwards,  women  suffrage 
had  ceased  to  be  a  joke.  "If  the  women 
of  England  had  been  allowed  to  speak 
as  we  were  on  this  occasion,"  she  said, 
"if  they  had  been  given  a  hearing,  there 
probably  would  never  have  been  windows 
smashed.  Our  men,  I  believe,  try  to  be 
fair,  but  prejudice  is  hard  to  uproot.  We 
are  out  to  win.  Women  suffrage  is  in- 
evitable, and  it  is  a  wise  man  who  cheer- 
fully accepts  the  inevitable." 

Mrs.  MeClung  never  misses  the  funny 
side  either.  "I  wish  you  could  see  the 
proportion  of  my  mail,"  she  laughed, 
"that  tells  me  to  go  home  and  darn  my 
husband's  socks.  I  never  would  have 
believed  that  one  man's  hosiery  could 
excite  the  amount  of  interest  those  socks 
do — and  yet,  do  you  know,  they  are  al- 
ways darned!" 

Of  course,  they  are;  the  MeClung 
home  is  the  happiest  place  in  the  world, 
and  the  four  sons  and  one  daughter 
who  are  proud  to  call  Mrs.  MeClung 
"Mother,"  are  the  apple  of  her  eye. 
Her  home-made  bread  has  made  more 
converts  to  suffrage  than  all  the  apeeches 
she  ever  made,  she  thinks,  for  men  seem 
to  regard  it  as  wonderful  that  she  can 
give  them  a  good  square  meal  as  well  as 
do  so  many  other  things. 

It  was  not,  in  fact,  till  her  children 
were  growing  up  that  Mrs.  MeClung  be- 
gan to  take  a  vital  interest  in  public  af- 
fairs. She  had  four  sons,  and  not  one 
of  them  to  spare  to  the  liquor  traffic; 
she  had  a  daughter,  and  wished  that  she 
might  have  woman's  widest  privileges. 
And  so  she  was  able  to  find  time  from 
her  home  duties  to  become  a  keen  advo- 
cate of  reform. 

She  finds  time,  too,  to  write  a  thous- 
and words  a  day  as  a  rule,  and  a  new 
book  is  now  nearly  ready  for  the  pub- 
lishers. 

m 

COMMUNICATION. 

Ottawa,  July  17,  1915. 
The  Editor  Bookseller  and  Stationer. 

Dear  Sir, — Would  you  give  me  a  little 
advice  on  a  question  of  copyright,  as  we 
all  know  the  copyright  laws  appear  very 
indefinite  to  the  ordinary  bookseller1? 

A  recent  novel  has  printed  on  the  back 
of  the  title  page :  ' '  Copyright,  1915,  Can- 
ada, by  the  publisher,"  and  at  the  back 
of  it  a  notice  saying,  "Printed  in  the 
U.S.A.  Can  the  publisher  prevent  me 
from    importing   the    English    edition? 

I  called  at  the  copyright  branch  at  Ot- 
tawa for  information  on  this  point  and 
found  out  that  copies  of  this  book  had 
been  printed  in  Toronto;  saw  the  filed 
copy  there,  and  from  its  appearance 
33 


would  be  of  the  opinion  that  just  sheets 
enough  had  been  printed  to  file  the 
copies  required  for  copyright.  The 
copies  sold  by  the  publisher  to  the  trade 
throughout  Canada  are  all  the  imported 
American  edition.  I  should  judge  the 
idea  of  copyrighting  a  book  in  Canada 
is  to  protect:  first,  the  author,  secondly, 
the  capital  invested  by  any  firm  in  pro- 
ducing that  book  in  Canada;  and  thirdly, 
to  ensure  work  for  Canada  printers  and 
binders;  that  would  be  the  ideal  copy- 
right law,  I  should  think.  But  the  pub- 
lisher in  this  case  seems  just  to  have  run 
off  enough  for  copyright  purposes,  and 
the  foreign  workmen  get  the  benefit  of 
wages,  etc.,  for  producing  the  trade 
edition. 

I  asked  the  gentleman  in  charge  of  the 
copyright  branch  here  if  he  thought  I 
could  import  and  sell  the  English 
colonial  edition  on  which  the  author  gets 
his  royalty,  and  incidentally  on  which 
the  bookseller  would  make  more  money. 
His  reply  was:  "Well,  in  the  first  place, 
the  titles  of  copyright  books  are  sent  to 
the  Collectors  of  Customs,  who  are  sup- 
posed to  seize  all  copies  being  imported, 
but  that  if  I  did  succeed  in  importing 
copies  of  this  particular  novel,  that  in 
his  opinion  I  could  not  be  prevented 
from  selling  it.  The  publisher  might 
bluff  and  even  take  an  action  for  dam- 
ages. Now,  when  a  foreign-made  book 
is  being  imported  and  sold  by  the  pub- 
lisher, who,  by  his  action  of  copyright- 
ing it  is  supposed  to  manufacture  it  in 
Canada,  can  a  bookseller  be  prevented 
from  importing  the  English  Colonial  edi- 
tion on  which  he  makes  more  money, 
and  also  from  which  the  English  print- 
ers and  binders  derive  benefit,  which 
they  do  not  on  the  edition  the  publisher 
is  selling  to  the  trade? 

A  BOOKSELLER. 


Although  no  exceptionally  large  dis- 
play of  toys  would  be  advisable  before 
the  Christmas  trade  begins,  some  space 
should  be.  given  in  the  summer  to  this 
line,  either  on  a  table  or  in  some  sec- 
tion of  the  store,  as  toys  fit  ir  very  well 
with  sporting  goods.  Use  cards  freely  to 
designate  prices  and  to  attract  atten- 
tion to  displays.  A  good  idea  to  follow 
out  is  to  have  a  price  ticket  for  every 
article  shown. 


He  had  been  to  a  stag  dinner,  and  his 
wife  wanted  to  hear  all  about  it  when  he 
gut  home. 

"Well."  lie  said,  "one  rather  odd 
tiling  occurred.  Jim  Blankton  got  up 
and  left  the  table  because  some  fellow 
told  a  story  he  didn't  approve  of." 

"How  noble  of  Mr.  Blankton,"  ex- 
claimed his  wife,  "and — what  was  the 
story.  John?" 


LITERATURE    OF    THE    WAR 


Making  Russia  Count. 
A  volume  of  war  interest  just  pub- 
lished is  "Russia's  War  Minister :  the 
Life  and  Work  of  Alexandrovitch  Souk- 
honilinov,"  by  V.  D.  Doumbadze.  Of 
this  book  the  London  Times  says:  "The 
author  has  done  his  country  a  real  ser- 
vice by  rendering  accessible  to  English 
readers  his  sympathetic  portrait  of  one 
of  the  finest  soldiers  in  Europe.  It  af- 
fords a  glimpse  not  only  of  a  splendid 
figure  in  the  great  world-drama,  but  of 
the  type  of  Russian  who,  imbued  with 
the  highest  -traditions  of  the  past,  is 
helping  to  make  his  country  count  as  an 
articulate   factor    in   human    affairs." 

Eye-Witness's   Narrative. 

"Eye- Witness's  Narrative  of  the 
War,"  from  the  Marne  to  Neuve  Cha- 
pelle,  September,  1914,  to  March,  1915, 
contains  all  the  descriptive  accounts  by 
"An  Eye- Witness  Present  with.  General 
Headquarters,"  issued  by  the  British 
Press  Bureau  up  to  the  end  of  March, 
1915.  The  narrative  as  a  whole  is  not 
only  an  illuminating  commentary  on  the 
operations  and  achievements  of  the 
British  Expeditionary  Force,  but  may  be 
said  to  constitute  a  very  valuable  contri- 
bution to  the  history  of  the  war. 

Heroism  of  Nurses. 

That  all  the  bravery,  endurance  and 
resourcefulness  of  the  battlefield  is  not 
confined  to  the  men  is  quite  unconscious- 
ly revealed  in  the  absorbingly  interest- 
ing story  of  "Field  Hospital  and  Flying- 
Column,  being  the  Journal  of  an  Eng- 
lish Nursing  Sister  in  Belgium  and  Rus- 
sia," by  Violetta  Thurston. 

In  this  book  we  have  glimpses  of  the 
Heroism  it  requires  to  be  a  nurse  in  the 
present  war.  Many  of  the  incidents  re- 
lated are  unbelievably  savage,  such  as 
that  told  about  the  rescuing  of  a  woman 
with  a  new-born  babe  from  a  burning 
building  in  Charleroi.  Two  Red  Cross 
nurses  hearing  of  her  plight  went  to 
the  house,  but  could  not  manage  to  carry 
her  to  a  place  of -safety  alone,-  so  went 
into  the  street  to  find  a  man.  After 
much  trouble  they  found  a  one-armed 
man  and  got  him  to  help  take  the  woman 
to  the  hospital.  One  nurse  carried  the 
baby,  the  other,  with  the  aid  of  the  man. 
was  helping  the  mother,  when  the  Ger- 
man soldiers  fired  at  the  little  party  and 
the  man  fell  bleeding  at  the  side  of  the 
road.  However,  the  sisters  got  the  babe 
and  mother  to  the  hospital  and  came 
back  with  a  stretcher  for  the  man,  who 
was  found  to  be  suffering  from  a  flesh 


wound.  What  a  pitiful  group  to  waste 
ammunition  on — a  newly-confined  mother 
and  her  infant,  two  Red  Cross  nurses 
and  a  cripple ! 

How  frequently  the  question  of  "in- 
ternational law ' '  arises  in  conversation 
centering  about  the  war,  and  what  an 
endless  number  of  assertions  made,  many 
of  them  altogether  wrong,  go  unchal- 
lenged. This  sufficiently  indicates  the 
need  for  just  such  a  book  as  Dr.  Cole- 
man Phillipson's  new  volume,  "Interna- 
tional Law  and  the  Great  War."  It 
will  appeal  not  only  to  those  taking  an 
interest  in  the  development  of  the  law 
of  nations  and  in  international  politics; 
it  will  be  indispensable  also  to  general 
readers  who  have  been  following  the 
momentous  events  of  the  continental 
and  the  naval  war. 

Of  special  interest  among  the  new 
books  in  the  Wayfarer's  Library  is  A. 
G.  Gardiner's  "The  War  Lords."  The 
author  has  written  the  book  since  the 
outbreak  of  the  war,  and  in  it  he  treats 
of  the  origins,  issues  and  conduct  of  the 
war  in  the  light  of  the  personalities  of 
the  principal  actors,  and  their  influence 
upon  the  world  tragedy  of  to-day. 

G.  K.  Chesterton  has  written  an  in- 
troduction to  a  volume,  entitled  "Bo- 
hemia's Claim  for  Freedom,"  shortly  to 
appear. 

"The  German-American  Plot:  A  Great 
Failure,"  by  Frederick  Wm.  Wile,  ex- 
poses the  very  insistent  and  for  a  time 
dangerous  plot  of  the  German-Americans 
to  capture  the  sympathy  and  support  of 
the  United  States.  Mr.  Wile  gives  par- 
ticulars of  the  way  in  which  it  was  car- 
ried on,  pointing  out  that  no  propaganda 
crusade  in  history  was  ever  organized 
with  such  thoroughness,  or  carried  on 
with  such  effrontery.  What  he  has  to 
tell  makes  extremely  interesting  and 
suggestive  reading,  and  it  is  all  the  more 
satisfactory  that  he  is  able  to  conclude 
that  the  plot  has  finally  and  definitely 
failed. 

Gilbert  Murray  has  written  ' '  The  For- 
eign Policy  of  Sir  Edward  Grey,  1906 
to  1915,"  which  has  just  been  published 
in  paper  binding. 

Among  the  new  books  dealing  with 
Russia  and  Russian  life,  are  "The 
Steppe  and  Other  Stories,"  by  Aanton 
Tchekoff,  and  "Stories  From  Russian 
Life,"  by  the  same  writer. 

"The  Dardanelles:   Their    Story    and 
Significance,"  is  the  title  of  a  new  book 
by  the  author  of  "The  Real  Kaiser." 
34 


A  modern  drama  by  Stephen  Phillips 
in  a  prologue  series  of  scenes  and  an  epi- 
logue, partly  prose  and  partly  verse,  is 
entitled  "Armageddon." 

Among  the  new  books  by  Belgian  writ- 
ers is  one  entitled,  "Belgian  Poems,  by 
Cammaert,"  one  of  the  most  prominent 
of  Belgian  poets. 

"The  War:  Its  Conduct  and  Legal  Re- 
sults," is  the  title  of  an  important  new 
book  by  C.  Baty  and  J.  H.  Morgan.  It 
deals  in  a  comprehensive  manner  with 
such  subjects  as  aliens  and  alien  ene- 
mies, prize  laws  and  the  prize  court,  es- 
pionage, and  the  financial  moratorium. 
It  is  a  large,  cloth-bound  volume  pub- 
lished at  $3.50. 

"The  Spell  of  Belgium"  by  Mrs.  Lars 
Anderson,  wife  of  the  former  United 
States  Minister  to  Belgium,  is  an- 
nounced for  early  publication.  This  is. 
not  to  be  confused  with  "The  Spell  of 
Flanders"  recently  published.  Fland 
ers  is  the  north-west  or  Flemish  pro- 
vince of  Belgium  and  the  rest  of  the 
country  is  known  as  the  Walloon  section, 
and  it  is  with  the  latter  section  that  the 
new  volume  deals. 

From  "On  the  Fighting  Line,"  by 
Rev.  W.  E.  Sellers:  "The  truth  of  the 
matter  is,"  wrote  the  Bishop  of  Lon- 
don in  The  Times,  after  his  visit  to  the 
front  at  Easter,  "that  the  "realities  of 
war  have  melted  away  the  surface  shy- 
ness of  men  about  religion;  they  feel 
they  are  'up  against'  questions  of  life 
and*  death,  and  I  have  heard  of  more 
than  one  censor  who  has  for  the  first 
time  realized  the  part  religion  bears  in 
a  soldier's  life  by  censoring  the  innum- 
erable letters  home  in  which  the  writers 
ask  for  the  prayers  of  their  relations  or 
express  their  trust  in  God." 

"The  Plays  of  Andreyeff,"  the  Rus- 
sian playwright,  is  one  of  the  new  issues 
of  the  month. 

Gregor  Alexinsky's  book,  "Russia  and 
the  Great  War,"  just  out,  is  of  the 
greatest  interest  at  the  present  time, 
when  the  eyes  of  the  world  are  turned" 
on  the  Russian  forces,  and  speculation 
is  rife  in  regard  to  the  future  inten- 
tions of  Russia.  Mr.  Alexinsky,  whose 
previous  work,  "Modern  Russia,"  show- 
ed how  intimate  was  his  knowledge  of 
our  great  ally,  is  an  ex-deputy  to  the 
Duma  and  a  revolutionary  exile,  but  an 
ardent  patriot. 

Guy  Thorne  is  the  author  of  two  new 
books  of  war  interest,  entitled  "The- 
Secret  Service  Submarine"  and  "The- 
Cruiser  on  Wheels." 


Books  and  Writers  Being  Talked  About 


Writers  of  the  Day. 

Novelists  periodically  protest  against 
the  usual  literary  criticism,  and  most  of 
them  probably  have  a  natural  feeling 
that  if  the  regular  critics  were  as  good 
at  their  job  as  the  authors  are  at  crea- 
tive writing,  better  criticism  would  re- 
sult. In  the  new  "Writers  of  the  Day 
Series,"  there  will  be  a  chance  to  test 
this  theory,  for  each  of  these  critical 
biographies  of  noted  living  authors  has 
been  written  by  a  man  who  has  made  his 
mark  as  a  creative  artist,  and  who,  be- 
cause of  the  nature  of  his  interests  or 
personal  acquaintance,  is  peculiarly  well 
adapted  to  write  of  the  subject  allotted 
to  his  care.  The  first  volumes  will  be 
"Anatole  France,"  by  W.  L.  George, 
author  of  "The  Second  Blooming,"  etc.; 
"H.  G.  Wells,"  by  J.  D.  Beresford, 
author  of  "The  Early  History  of  Jacob 
Stahl,"  etc.;  and  "Arnold  Bennett," 
by  F.  J.  Harvey  Darton,  author  of  "The 
Wonder  Book  of  Old  Romance,"  etc. 
The  next  issues  will  be  "Rudyard  Kip- 
ling," by  John  Palmer,  author  of  "The 
Future  of  the  Theatre,"  etc.;  "John 
Galsworthy,"  by  Sheila  Kaye-Smith, 
author  of  "The  Three  Furlongers," 
etc.;  and  "Joseph  Conrad,"  by  Hugh 
Walpole,  author  of  "The  Duchess  of 
Wrexe, "  etc. 

Paul  H.  B.  D'Estournelles  de  Constant 
who  has  traveled  extensively  in  United 
States  and  Canada  as  a  lecturer  in  the 
interests  of  international  conciliation, 
has  written  "America  and  Her  Prob- 
lems," recently  published. 

Julie  M.  Lippmann,  author  of  the 
"Martha"  books,  is  writing  a  new  book 
entitled  "Burkeses  Amy,"  which  is  to 
be  published  in  October. 

A  new  book  for  which  the  publishers 
anticipate  a  strong  demand  is  '"The 
Watch  Dog,"  by  Arthur  Hornblow. 

"Ruggles  of  Red  Gap,"  has  reached 
its  fourth  Canadian  edition,  and  Oppen- 
heim's  new  book  "The  Double  Traitor" 
has  <jone  into  three  Canadian  editions. 

The  demand  for  the  Billy  Sunday  book 
was  much  stronger  in  Canada  than  had 
been  looked  for.  It  is  now  in  its  fifth 
Canadian  edition. 

Two  new  novels  by  Silas  Hocking  are 
"The  Great  Hazard"  and  "Sword  and 
Cross." 

The  moving-picture  book,  "The  Per- 
ils of  Pauline,"  is  now  obtainable  in  a 
15c  paper  edition. 

Walter  Bamfylde,  whose  romance  of 
Gloucestershire,  entitled  "The  Upland- 
ers,"  published  last  year,  did  so  well  in 
Great  Britain  and  the  colonies,  has  writ- 
ten  another    on     similar    lines,    dealing 


again  with  Gloucestershire  people  and 
their  characteristics,  good  and  bad,  un- 
der the   title   of   "Midsummer   Magic." 

Of  this  book  one  of  the  readers  of  a 
London  publishing  house  has  reported : 
' '  Speaking  generally,  the  writing  is  ex- 
cellent. The  descriptive  passages  are  al- 
ways good  and  sometimes  beautiful.  The 
dialogue  is  effective  and  natural ;  the 
construction  is  sound  and  workmanlike ; 
the  character  drawing  is  uniformly  life- 
like, and  in  some  cases  quite  first-rate  in 
original  creativeness;  and  the  'sense  of 
the  theatre'  is  unusually  developed  in 
the  author.  The  dramatic  situations  are 
kept  well  above  the  level  of  melodrama, 
and  I  have  no  doubt  whatever  that  in 
the  printed  page  they  will  compel  and 
hold  interest.  Big  and  large — generally 
and  as  a  whole — 'Midsummer  Magic' 
most  emphatically  is  a  book  which  any 
publisher  might  be  glad  to  get.  I  have 
no  doubt  whatever  in  recommending  you 
to  accept  it.  Indeed,  I  think  you  are  in 
luck's  way  to  have  got  hold  of  it." 

William  Dean  Howells,  at  a  dinner  in 
Boston,  said  of  modern  American  letters : 

"The  average  popular  novel  shows  on 
the  novelist's  part  an  ignorance  of  his 
trade  which  reminds  me  of.  a  New  Eng- 
land clerk. 

"In  a  New  England  village  I  entered 
a  main  street  department  store  and  said 
to  the  clerk  at  the  book  counter: 

"  'Let  me  have,  please,  the  letters  of 
Charles  Lamb.' 

"  'Post  office  right  across  the  street, 
Mr.  Lamb,'  said  the  clerk,  with  a  brisk 
smile." 

A  book  dealing  with  the  game  of  golf 
in  a  most  interesting  manner  is  "The 
Winning  Shot,"  by  Jerome  G.  Travers 
and  Grantland  Rice. 

"Curiosities  of  Plant  Life"  and 
"Life  of  the  Plant"  are  titles  of  two 
new  books  by  S.  Duncan  and  L.  T. 
Duncan. 

"The  Genius,"  by  Theodore  Dreiser 
has  just  been  published,  being  the  third 
book  in  the  triology,  which  included 
"The  Financier"  and  "The  Titan." 

' '  Just  Girls ' '  is  the  title  of  a  new  book 
by  I.  T.  Thurston,  author  of  "The  Bish- 
op's Shadow." 

Austin  Hamon's  new  volume  entitled 
"Bernard  Shaw,  the  20th  Century  Mol- 
iere,"  is  being  characterized  as  the  most 
original  work  on  Shaw  just  published. 

A  small  volume  of  articles  reprinted 
from  the  London  Times  describing  visits 
to  various  scenes  pictured  in  the  works 
of  Charles  Dickens,  is  entitled  "A  Dick- 
ens Pilgrimage." 

Emma    Darwin,    relict    of      the      late 

35 


Charles  Darwin,  has  written  a  "A  Cen- 
tury of  Family  Letters,  1792-1896."  This 
book  was  among  the  July  issues. 

Musicians  and  those  interested  in  the 
history  of  music  will  be  interested  in  an 
important  new  volume  by  Thomas  Tan- 
per  and  Percy  Goetsehius,  entitled  "An 
Illustrated  History  of  Music,"  which  has 
just  been  published  in  a  two-dollar  cloth 
edition. 

With  the  July  issue,  "The  Philistine" 
discontinues  publication.'  "The  Fra," 
however,  will  be  continued  under  the 
management  of  Elbert  Hubbard,  Jr.,  who 
has  assumed  the  management  of  the 
Roycroft  interests  at  East  Aurora. 

The  quality  of  sustained  mystery 
with  things  kept  going  all  the  time  are 
as  true  of  "K,"  Mary  Roberts  Rine- 
hart's  new  novel  just  out,  as  of  her  pre- 
vious novels,  which  were  so  popular  with 
Canadian  readers  as  elsewhere. 

Jean  Webster  was  so  successful  with 
"Daddy  Long  Legs,"  that  the  heroine 
of  that  book  is  also  the  chief  character 
of  her  new  book  to  appear  shortly  entit- 
led  "Dear  Enemy." 

Unexpected  results  followed  the  mar- 
riage of  a  high-minded  Southern  girl, 
who  married  a  New  York  man  whom  she 
had  known  only  a  few  weeks,  as  told  in 
."The  Foolish  "Virgin."  The  fact  that 
its  author  is  Thomas  Dixon,  Jr.,  is  a  suf- 
ficient guarantee  of  merit. 

Next  month,  those  who  have  followed 
the  business  career  of  Emma  McChesney 
and  her  likeable  son  will  have  further 
opportunifv  of  enjoying  their  company 
reading  "Emma  McChesney  &  Co,"  by 
Edna   Ferber. 

"The  High  Cost  of  Living"  is  a 
practical  treatise  by  G.  H.  Gerber,  just 
published  in  Canada,  which  should  meet 
with    wide    circulation. 

Elizabeth  Miller,  who  wrote  "The 
Yoke,"  is  the  author  of  a  new  book  just 
out  called  "Daybreak." 

Galsworthy's  new  book  entitled  "The 
Little  Man,  and  Other  Stories,"  is  now 
ready. 

"Pick,  Shovel  and  Pluck"  by  Russell 
Bond,  relates  further  experiences  "With 
the  Men  Who  Do  Things,"  thp  title  of  a 
book  by  the  same  author. 

Frank  Baum's  new  juvenile  is  entit- 
led "The  Scarecrow  of  Oz." 

"The  Children's  Entente  Oordiale" 
by  Leslie  Mary  Osier  provides  fun  in 
French  and  English. 

A  novel  to  be  published  in  the  autumn 
is  "The  Mountains  of  the  Moon"  by  J. 
D.  Beresford,  author  of  "The  House  in 
Demetrius  Road." 


BOOKSELLER      AND      STATIONER 


A  new  novel  by  Agnes  and  Edgerton 
Castle,  to  be  published  in  the  autumn, 
will  be  entitled  "The  Hope  of  the 
House.," 

Another  autumn  announcement  is  an 
Irish  story  by  M.  A.  Francis,  entitled 
•'Dark  Rosaleen." 

David  Pinski,  author  of  the  drama 
"The  Treasure,"  which  was  written  in 
Yiddish  and  translated  into  German 
and  then  into  English  by  Ludwig  Lewi- 
sohn,  is  spoken  of  as  perhaps  the  best 
of  the  group  of  Jewish  writers,  fired  by 
the  glory  of  the  past  and  the  promise 
of  the  future  as  regards  the  awakening 
of  the  Jewish  race  to  a  consciousness  of 
its  ancient  mission.  The  world  has  not 
yet  learned  to  differentiate  between  Jew- 
ish writers  of  this  school  and  such  Jews 
as  Schnit'zler  and  Bergson,  whose  writ- 
ings have  no  racial  significance. 

Interpreting  Wells. 

Van  Wyck  Brooks,  a  youn°'  American 
writer,  has  attempted  an  interpretation 
of  the  work  and  personality  of  that 
most  baffling  and  original  of  modern 
authors,  H.  G.  Wells.  To  this  task  he 
has  brought  rare  gifts  of  analysis  and 
synthesis,  together  with  no  little. charm 
of  style.  The  result  is  a 'book  which 
will  be  welcomed  as  one  of  the  most  in- 
formative and  interesting  in  recent  crit- 
ical literature.  A  clear  understanding 
of  Mr.  Wells  is  imperative  for  all 
thoughtful  men  and  women,  and  no  more 
appropriate  time  than  the  present  could 
be  found  for  issuing  a  book  that  fully 
satisfies  that  need. 

"Alma's  Senior  Year'.'  is  a  new  title 
in  the  Hadley  Hall  series  of  books  for 
girls   by   Louise   M.   Breigembach. 

"The  Spell  of  the  Southern  Shore," 
or  "From  Sea  to  Sea  in  Italy"  is  a 
new  volume  by  Caroline  Atwater  Mason. 

A  new  book  by  Nathan  Gallizier  to  be 
entitled  "The  Crimson  Gondola"  is 
promised  for  the  fall. 

Two  new  titles  in  the  Little  Cousin 
series  are  "Our  Little  Carthaginian 
Cousin  of  Long  Ago "  by  Clare  Vostrov- 
sky  Winlow,  and  "Our  Little  Maca- 
donian  Cousin  of  Long  Ago"  by  Julia 
Darrow   Cowles. 


MRS.  AMELIA  BARR.  . 
Mrs.  Amelia  Barr  is  eighty-four  and 
writing  her  sixty-sixth  novel.  Surely 
that  is  a  good  record  and,  moreover,  Mrs. 
Barr's  sixty-sixth  novel  will  probably 
not  be  her  last.  She  is  very  vigorous, 
very  full  of  work,  and  she  still  has  quite 
a  number  of  plots  in  store  for  new 
stories.  She  lives  in  America,  although 
England  is  her  native  country,  and  if  she 
woidd  only  come  over  and  see  us,  we 
would  all-  give  her  a  hearty  reception. — 
The  Book  Monthly. 


So  insistent  have  the 
"The  Treasure  of  Hidden 
in  advance  of  publication 
States,  that  whereas  a 
was  at  first  contemplated 
had  to  be  changed  twice, 
000-edition,  and  then  to  . 
vanee  orders  having  reac 
.'i4,000  copies. 


demands    for 

Valley,"  been 

in  the  United 

10,000    edition 

,  this  program 

first  to  a  25,- 

50,000,  the  ad- 

lied   a   total  of 


LUTHER  BURBANK. 

Luther  Burbank  is  to  discuss  eugenics, 
and  race  improvement  in  his  article  for 
the  September  issue  of  "Physical  Cul- 
ture." This  is  a  considerable  change 
from  the  subject  of  improving'  plant  life 
with  which  his  name  is  usually  associat- 
ed, but  his  ideas  on  the  theme  of  culti- 
vation of  the  human  race  are  no  less 
interesting   and    striking. 

At  sixty-five,  Luther  Burbank  is  so 
hale,  hearty  and  active  that  his  future 
life  work  bids  fair  to  be  more  import- 
ant than  his  performances  of  the  past. 
It  has  been  said  by  Dean  C.  M.  Brink, 
of  the  Kansas  Agricultural  College,  that 
"It  seems  to  me  that  all  the  gold  taken 
from  California 's  mines  can  not  equal 
in  value  the  contributions  made  to  hu- 
man comfort  by  that  modest  investigator 
in  California  gardens — Luther  Burbank. 
He  is  entitled  to  be  counted  not  only 
one  of  the  geniuses  of  our  time,  but  one 
of  the  benefactors  of  the  race." 

In  "The  Brocklebank  Riddle"  Hubert 
Wales  has  boldly  invaded  the  realm  of 
theosophy  and  made  use  of  its  doctrines 
to  construct  one  of  the  most  intense  and 
sensational  mystery  stories  of  recent 
years.  But  there  is  nothing  doctrinaire 
about  the  story:  it  is  vivid,  concrete  and 
almost  convincing. 

m 

LISTS   RECEIVED. 

More  than  four  hundred  pages,  the 
size  of  Bookseller  and  Stationer,  are 
'  contained  in  the  special  export  cata- 
logue of  All-British  goods,  issued  by 
Whyte,  Risdale  &  Co.,  of  London.  The 
catalogue  contains  particulars  of  an  ex- 
tensive variety  of  stationery,  fancy 
goods,  leather  goods,  novelties,  toys  and 
various  other  items  suitable  for  sale  in 
book  and  stationery  stores. 

Two  additional  lines  which  A.  R.  Mac- 
Dougall  &  Co.,  Limited,  are  now  carry- 
ins  are  those  of  the  Merriam  Mfg.  Co., 
of  Durham,  Conn.,  manufacturers  of 
stationers'  tinware,  and  Hampden  Hoge 
of  New  York,  manufacturer  of  drawing 
pins  and  different  stationery  specialties. 

Other  developments  this  year  are  the 
stocking  of  Dixon  pencil?,  penholders, 
erasers,  etc.,  and  the  line  of  the  Stand- 
ard Crayon  Co.,  both  in  practically  com- 
plete assortments  and  large  quantities, 
in  the  warehouse  in  Toronto.  A  stock  is 
also  being-  carried'  of  the  blotting:  paper 
manufactured  by  the  .Eaton,  Dikeman 
Co. 

36 


A   MESSAGE   FROM   THE    FRONT. 

Victor  Trowles,  formerly  of  the 
warehouse  staff  of  McLead  ob  Allen,  and 
who  went  to  the  front  with  the  first 
Canadian  contingent,  and  is  now  a  bat- 
talion signaler,  in  a  letter  to  Mr.  Mc- 
Leod,  under  date  of  June  2,  tells  of  the 
?.20-lb.  shells  frequently  dropped  in  their 
vicinity  by  the  Germans.  "This  shell 
makes  a  hole  large  enough  to  bury  a 
horse  in,  and  sends  the  dirt  up  like  a 
fountain  for  a  hundred  yards.  If  any 
men  are  anywhere  near,  it  will  pick  them 
up  and  dump  them  down,  but  it  is  quite, 
harmless  unless  it  lands  right  on  top  of 
a  fellow.  Our  trench  was  one  we  had 
taken,  having  been  held  by  the  Germans 
all  winter.  It  was  quite  an  elaborate 
affair,  the  dug-outs  made  of  dressed 
lumber.  There  were  brass  candlesticks 
and  pictures  on  the  wall.  After  four 
days  we  moved  a  bit  nearer  Berlin.  This 
was  more  of  a  ditch  than  a  trench,  with 
snipers  in  front  and  behind.  It  was  a 
warm  corner  when  the  shells  arrived  and 
they  shelled  us  steadily  for  six  da\  s. 
We  got  along  all  right  the  first  night — 
telegraph  working  fine.  About  ten  next 
morning  we  had  our  -first  break — one 
signaler  went  out  to  find  it  and  never 
came  back.  Number  2  started  and  left 
me  alone.  He  was  gone  about  half  an 
hour  and  I  spotted  him  with  the  field 
glasses  signaling  for  help.  I  made  the 
trip  safely,  found  him  wounded,  got  him 
bandaged  and  a  fellow  in  A  Company 
eame  out  and  helped  carry  him  in.  Got 
a  bullet  through  the  sleeve,  but  did  not 
even  get  a  scratch.  This  left  me  alone 
to  run  the  station,  and  had  a  busy  time 
of  it  until  help  came  at  night.  There 
was  nothing  but  a  series  of  breaks  dur- 
ing the  next  five  days.  Sometimes  the 
wire  would  only  last  five  minutes  before 
it  was  cut  by  the  shell  fire.  The  longest 
stretch  without  a  break  was  five  hours. 
The  worst  part  was  that  when  I  was  out 
alone  a  rifle  was  in  the  way,  and  we  could 
not  get  a  bit  of  our  own  back  at  those 
snipers.  Several  times  lines  were  broken 
before  I  got  to  the  other  end.  I  start- 
ed home,  mended  three  breaks,  had  just 
put  in  a  new  piece,  wound  it  round  a 
tree,  went  on,  and  in  less  than  three 
minutes  that  tree  was  blown  away.  I 
got  that  fixed  and  crossed  a  ditch,  lay- 
ing wire  under  a  board  bridge  reaching 
the  next  station;  could  not  get  an  an- 
swer, and  found  that  the  bridge  was 
gone.  I  had  five  days  of  this.  In  day- 
light had  to  crawl  and  at  night  could 
walk." 


Robert  Alexander  Wason's  new  novel, 
"The  Man  Who  Never  Died."  begins 
in  the  September  issue  of  Physical  Cul- 
ture. 


Western  District  Library  Institute 

Addresses  on  Co-relation  of  Libraries  With  Schools— Library  Ideals — The  Selection  of 

Periodicals. 


AMONG  the  addresses  at  the  fifth 
annual  meeting  of  the  Western 
District  Library  Institute,  under 
the  direction  of  the  Ontario  Library 
Association,  at  Port  Arthur,  on  July 
21st,  one  by  J.  Keenan,  representing  the 
Kenora  Public  Library,  brought  out 
some  significant  points  in  dealing  with 
the  public  library's  co-relation  with  the 
public  and  high  schools.  In  order  that 
a  library  may  be  thoroughly  efficient,  it 
must  provide  for  the  boys  and  girls  who 
are  at  school,  for  those  who  have  left 
school,  and  last,  but  not  least,  for  those 
unfortunates  who,  not  having  the  privi- 
lege or  inclination  for  an  early  educa- 
tion, now  find  it  to  their  advantage — in 
fact,  find  it  an  absolute  necessity,  if 
they  are  going  to  come  up  to  the  present 
day  requirements.  After  thoroughly 
discussing  the  question  from  the  stand- 
point of  the  pupil,  the  speaker  then 
drew  attention  to  the  work  of  the  teach- 
er. The  pupils  should  be  encouraged  to 
read  newspapers  and  periodicals.  Mr. 
Keenan  spoke  strongly  on  the  necessity 
of  a  trained  librarian,  who  must  also 
have  a  knowledge  of  boys  and  girls,  as 
well  as  men  and  women.  The  work  of  a 
librarian  in  a  community  is  largely  mis- 
sionary— everlastingly,  but  impercept- 
ibly leading  citizens  to  discriminate  be- 
tween the  good  and  bad  in  literature. 

Library's  Competitors. 

David  Williams,  of  Collingwood,  pre- 
sident of  the  Ontario  Library  Associa- 
tion, dealt  with  "The  Library  as  a 
Service."  He  said:  "In  this  age  the 
public  library  has  many  competitors. 
There  are  the  automobile,  the 
'"movies,"  and  various  other  modern 
and  attractive  forms  of  amusement  and 
entertainment.  All  draw  away  from 
books,  hence  increase  the  difficulties 
that  those  engaged  in  library  work  have 
to  contend  with.  Still  it  is  not  theirs  to 
stand  idly  by  and  simply  condemn.  They 
must  look  to  their  work  as  librarians  and 
library  workers,  recognizing  that  with 
these  counter-attracting  forces,  their 
labors  are  greatly  increased. 

What  a  Library  Should  Be. 

"The  library  must  teach  its  patrons 
to  become  a  real  service,  but  buying 
cheap  fiction,  histories  by  weak  and  un- 
known writers,  philosophies  by  shallow 
students  of  philosophy,  poetry  by  poets 
whose  productions  are  but  rhyme  and 
sound,  will  not  attain  the  desired  end. 
Instead  of  a  library  with  an  attracting 
force,  there  will  be  a  collection  of  books 
scarcely  creditable  to  a  second-hand 
shop.     On  the  other  hand,  when  making 


selections,  if  one  bears  in  mind  that  the 
library  is  to  uplift  and  buys  the  newest 
and  best  books,  the  productions  of  only 
well  known  novelists,  of  the  best  histor- 
ians, scientists,  philosophers  and  indus- 
trial workers,  the  library  will  be  placed 
in  a  suitable  position  to  render  the  ser- 
vice intended  and  desired.  Such  books 
will  cost  money,  but  is  that  not  what 
the  monetary  appropriations  are  "for, 
and  is  not  that  what  is  expected  of  lib- 
raries? By  this  it  is  not  intended  to  re- 
commend extravagance  or  recklessness. 
Books  must  be  selected  and  bought  as 
carefully,  indeed,  with  greater  care  than 
the  merchant  buys  goods  for  his  trade. 
It  is  a  foundation  of  library  success. 

Encourage   Canadian   Literature. 

"Purchase  the  nation's  literature," 
added  Mr.  Williams. 

"It  is  often  said  that  we  have  no 
literature,  but  we  are  creating  a  litera- 
ture, and  it  should  be  encouraged.  Only 
within  the  past  few  years  we  have  added 
much  to  the  world's  shelves,  and  it  be- 
hooves our  libraries  to  assist  in  the  de- 
velopment of  the  nation's  literature 
with  all  their  power.  Our  writers  are 
doing  excellent  work,  and  though  private 
individuals  may  be  slow  to  afford  evi- 
dence of  appreciation,  the  libraries 
should  not  leave  themselves  open  to  this 
accusation.  Instead,  they  should  be  the 
leaders  in  clearing  the  path  for  literary 
genius. ' ' 

The  Advantage  of  Publicity. 
Mr.  Williams  dwelt  on  the  importance 
of  classification  and  cataloguing,  which 
must  be  based  on  the  public  conven- 
iences. The  librarian  must  not  only  be 
a  lover  of  books,  but  qualified  to  assist 
readers.  These  qualifications  were  too 
often  lacking  when  appointments  were 
made.  The  Government  was  trying  to 
bring  in  a  better  day  by  establishing  a 
school  for  librarians. 

The  public  should  have  free  access  to 
the  books.  Let  them  get  close  to  the 
authors.  Let  them  browse.  To  see  a 
book  often  is  an  inducement  to  read.  The 
work  of  the  library  must  be  brought  to 
the  attention  of  the  community  by  pub- 
licity, and  the  library  officials  must  be- 
come acquainted  with  the  constituency, 
with  its  different  sections  and  their  re- 
spective needs.  The  newspaper  was  one 
of  the  most  efficient  publicity  mediums, 
and  if  used  judiciously  could  do  much 
to  cultivate  an  active  library  interest. 
He  called  attention  to  the  enterprise  of 
a  librarian  in  Providence,  R.I.,  who  pre- 
pared a  series  of  twenty  readable  ar- 
ticles, entitled  "Getting  Acquainted 
With  the  Providence  Public  Library." 
37 


Mr.  Williams'  address  was  replete 
with  serviceable  suggestions,  and  was 
heartily  enjoyed  and  appreciated. 

Mrs.   Wink's  Paper. 

A  valuable  paper  was  read  by  Mrs. 
Wink,  librarian  of  the  Port  Arthur  Lib- 
rary, on  "The  Selection  of  Periodi- 
cals. ' '    She  said  in  part : 

"It  is  sometimes  said  that  the  maga- 
zine is  driving  the  book  out  of  exist- 
ence; that,  however,  is  not  correct,  be- 
cause there  are  more  books  published 
every  year,  but  it  is  true  that  they  are' 
becoming  less  important  in  comparison 
with  periodical  literature. 

"In  selecting  magazines  for  a  small 
public  library  two  things  must  be  borne 
in  mind — the  use  of  the  magazine  or 
current  reading,  and  its  value  for  refer- 
ence when  permanently  bound.  In  a  very 
small  collection  the  current  use  of  the 
periodical  is  the  first  consideration.  As 
the  collection  grows,  its  reference  value 
is  of  increasing  importance.  The  general 
literature  magazine  should,  therefore,  be 
chosen  first  and  afterwards  those  relat- 
ing to  special  subjects.  Local  conditions 
must  largely  determine  the  choice  of 
both.  As  a  rule,  it  is  better  to  buy  a 
few  good  periodicals  than  a  large  num- 
ber of  cheap  ones." 


The  "bloom"  of  the  American  short 
story  is  gone.  It  has  become  a  slave  to 
form  and  formula.  It  is  no  longer  free. 
So  charges  Professor  Henry  Seidel  Can- 
by  in  a  plea  for  "free  fiction"  in  the 
Atlantic  Monthly.  He  has  read  through 
"dozens  of  periodicals  without  finding- 
one  with  fresh  feeling  and  the  easy 
touch  of  the  writer  who  writes  because 
his  story  urges  him."  Professor  Canby, 
who  is  nothing  if  not  an  assiduous  stu- 
dent of  the  short  story,  refers  the 
American  writers  of  them  to  the  tales 
of  the  Russian  Anton  Tchekov,  two 
volumes  of  which  are  now  obtainable. 
The  Russian  "is  free  to  be  various. 

"He  seems  to  be  sublimely  uncon- 
scious that  readers  are  supposed  to  like 
only  a  few  kinds  of  stories;  and  as  un- 
aware of  the  taboo  upon  religious  or  re- 
flective narrative  as  of  the  prohibition 
upon  the  ugly  in  fiction.  As  life  in  anjf 
manifestation  becomes  interesting  in  his 
eyes,  his  pen  moves  freely." 


"Russia  To-day"  is  the  title  of  a  new 
book  by  John  Poster  Fraser,  to  be  pub- 
lished at  $1.50,  which  is  announced"  for 
the  autumn. 


BOOKSELLER      AND      STATIONER 


Books  Received 

The  Treasure  of  the  Hidden  Valley.   By 

Willis     George     Emerson.       Chicago: 

Forbes  &  Co.    Price,  $1.25. 

A  college  man,  "fleeced"  in  Wall 
Street,  goes  West  to  make  his  fortune; 
becomes  a  cowboy;  re-finds  "The  Hid- 
den Valley,"  previously  discovered  by 
his  father,  in  which  is  gold  in  quantities 
untold;  meets  Gail  Holden,  a  highly- 
cultured  and  very  beautiful  Wild  West 
girl;  and  makes  friends  and  foes  among 
rich  and  poor,  noble  and  base.  Inci- 
dentally he  becomes  in  open  competi- 
tion the  woidd's  champion  broncho- 
buster,  and  performs  other  remarkable 
feats  of  cowboy  daring  and  skill.  In 
the  end  he. rescues  the  girl  of  his  dreams 
from  the  perils  of  the  San  Francisco 
earthquake,  which  catastrophe  is  vividly 
described.  This  is  a  book  which  will  be 
enjoyed  by  all  who  have  a  partiality  for 
fiction  with  a  Western  setting,  and  in 
which  the  wild  life  of  ranch  and  moun- 
tain and  mine  provides  the  story  ma- 
terial. 

L.P.M.,  or  the  End  of  the  Great  War. 

By   J.    Stewart   Barney.     New   York: 

Putnam.     Cloth,  $1.35. 

An  American  millionaire  scientist,  who 
has  decided  that  the  war  must  cease, 
perfects  a  startling  invention  which 
places  the  user  in  supreme  world  con- 
trol. He  sails  for  Europe  and  gains  a 
hearing  from  the  belligerent  powers. 
France  and  England  accept  him,  but 
Germany  demurs  with  inevitable  conse- 
quences. "L.P.M."  is  a  s,tory  of  the  in- 
tensest  interest,  written  in  a  delightful 
satirical  vein,  running  through  which, 
however,  is  a  broad  seam  of  common 
sense. 

Anthony  and  Hero  and    Short    Stories, 

by   Simmie.     New   Haven,   Conn.:    F. 

Simon.     Cloth. 

This  is  a  volume  of  verse  which  be- 
gins with  various  selections  from  differ- 
ent poems  by  this  writer,  and  including 
the  following  among  the  short  stories  in 
verse:  "Bunker  Hill,"  "John  Paul 
Jones,"  "Concord  and  Lexington," 
"Fishing  for  Fame,"  and  "Remember- 
ing the  Maine." 

A  Complete  Guide-  to  Public  Speaking, 

by  Grenville  Kleiser.  New  York: 
Funk  &  Wagnalls.  Cloth,  large  octavo, 
$5  net. 

Elsewhere  dealt  with  in  this  issue. 
"K,"  by*  Mary  Roberts  Rinehart.  To- 
ronto: Copp,  Clark  Co.  Cloth,  $1.35. 
K.  Le  Moyne  has  been  a  famous  sur- 
geon. That  much  Mrs.  Rinehart  lets  us 
hnow  soon  after  her  story  opens.  But 
why,  at  the  age  of  thirty,  should  he  drop 
out  of  the  world  that  has  known  him 
and  come  to  the  little  town  where  Sidney 
Paae  lives? 


Sidney  is  a  strong,  beautiful  girl, 
training  hard  to  become  a  nurse.  Per- 
haps it  is  because  she  is  so  happy  and 
young,  that  life  suddenly  begins  to 
press  in  upon  her,  crowding  her  ideals 
with  puzzling,  harsh  realities.  But  al- 
ways there  are  friends  who  love  and 
watch    over   her — and    there   is   "K. " 

It  is  a  matter  for  congratulation  that 
Mrs.  Rinehart  has  emphasized  in  this 
novel  the  strongest  element  of  her  suc- 
cess as  a  story-teller — her  keen  and 
sympathetic  appreciation  of  the  joys 
and  troubles  of  young  love.  "K."  is 
warmer,  richer,  truer  than  anything  she 
has  done  before. 

The  Lovable   Meddler,   by    Leona    Dal- 

rymple.    Toronto :   Copp,     Clark     Co. 

Cloth,  $1.35. 

A  book  with  quick  humor,  ready  sym- 
pathy, suspense,  tug  at  your  heart- 
strings, delightful  sentiment  and  ro- 
mance. It  is  a  happy  story  but  it  has 
spots  that  will  make  you  want  to  smile 
to  hide  the  tears. 

The  novel  gets  its  name  from  the  dear 
old,  tender-hearted,  bunglesome  Doctor; 
but  the  main  interest  centres  in  the 
(harming  young  men  and  women  in  whose 
love  affairs  the  Doctor  persists  in  med- 
dling. 

A  fine,  brave  heroine  is  Leddy  Rose, 
and  a  brave,  fine  novel  is  The  Lovable 
Meddler — all  story — with  a  plot  full  of 
odd  twists  and  turns  and  characters  ab- 
solutely individual. 

Victory,  bv  Joseph  Conrad.  Toronto: 
Copp,  Clark- Co.  Cloth,  $1.35. 
"Victory"  tells  the  romance  of  Axel 
Heyst  and  Lena,  the  girl  from  a  travel- 
ling ladies'  orchestra,  and  their  strange 
life  on  the  deserted  South  Sea  Island 
of  Samburan.  Cut  off  from  civilization 
except  for  the  monthly  passing  of  a  trad- 
ing vessel,  they  live  there  undisturbed 
until  the  sinister  descent  upon  the  is- 
land of  those  ill-omened  messengers  of 
the  outside  world,  "plain  Mr.  Jones" 
and  Ricardo.  Then  for  the  first  time  the 
tenderness  and  pathos  of  this  strange 
romance   is   unveiled   to   the  reader. 

Healing   Currents,   by     Walter     DeVoe. 

Cleveland,  Vita  Publishing  Co.  Cloth, 

$1.50  net. 

The  fundamental  idea  of  this  book  on 
mental  healing  is  that  of  service.  The 
author  does  not  confine  himself  to  the 
bare  principles  of  the  control  of  the 
body  by  the  mind,  but  states  that  the 
book's  definite  purpose  is  "to  heal,  en- 
courage, and  enlighten  whomsoever 
should  read  it."  Certainly  this  is  a  high 
endeavor. 

After  the  opening  chapters  defining 
mind  power,  the  book  takes  '  the  more 
practical  aspects:'  "How  to  Practise 
Mental  Healing,"  "How  to  Concen- 
trate," "Cures  by  Suggestion,"  "Men- 
38 


tal  Influence  at  a  Distance,"  "Use 
Your  Will  to  Overcome  Indigestion." 
and  numerous  other  subjects  of  every- 
day  and  personal  application. 

Writing  An  Advertisement,  by  S.  Roland 

Hall.    Toronto:  Copp,  Clark  Co.  Cloth, 

$1. 

Nearly  a  billion  dollars  are  spent 
every  year  in  America  en  advertising. 
In  view  of  the  fact  that  the  returns 
from  this  huge  outlay  depend  largely 
on  the  effectiveness  of  the  copy,  it  is  re- 
markable that  among  the  many  books  on 
the  subject  none  should  have  dealt  ex- 
clusively with  this — the  keystone  of  suc- 
cessful publicity. 

The  writing  of  an  advertisement  is  as 
distinct  an  art  as  the  writing  of  a  short 
story  or  a  play.  This  book,  by  one  of 
the  foremost  advertising  experts  of 
America,  shows  how  to  do  it.  It  thor- 
oughly covers  the  whole  ground  and 
does  it  in  a  readable,  non-technics  1 
fashion  that- is  as  stimulating  as  it  is 
helpful. 

The  Ordnance  Survey  of  Great  Britain 
and  Ireland.  London:  Sifton,  Praed 
&  Co. 

A  few  notes  on  the  inception,  the  pro- 
gress, and  the  present  condition  of  this 
great  undertaking;  a  summary  of  the 
maps  published,  together  with  a  brief 
list  of  the  publications  of  the  geological 
special  articles  on  Shells  are  very  good, 
survey. 

The  Lighter  Side  of  School  Life,  by  Ian 

Hay.    Toronto:  Gundy.    Cloth,  $1.25. 

This  is  one  of  the  famous  Foulis 
books.  The  book  is  dedicated  "To  the 
members  of  the  most  responsible,  the 
least  advertised,  the  worst  paid  and  the 
most  richly  rewarded  profession  in  the 
world." 

There  are  chapters  devoted  to  "The 
Headmaster,"  "The  Housemaster," 
"Some  Form-masters,"  "Boys."  "The 
Pursuit  of  Knowledge,"  "School 
Stories,"  "My  People."  and  "The 
Father  of  the  Man." 

A  particularly  meritorious  feature  of 
the  book  are  the  twelve  full-page  illus- 
trations in  color  from  drawings  by  Lewi^ 
Baumer. 

The   Best  Private   Schools.     An   annual 
publication.     Boston:     Porter  E.  Sar- 
gent.    Cloth,  $1. 
Referred  to  elsewhere  in  this  issue. 

Easy  Anthems. 

A  creditable  publication  received  from 
the  Standard  Publishing  Co.,  of  Cincin- 
nati, is  the  "Communion  Choir,"  com- 
prising a  selection  of  easy  anthems  for 
the  Lord's  Supper  and  regular  worship, 
by  Carrie  D.  Adams.  It  is  published  at 
60e.  The  selections  include  many  old  fav- 
orites set  to  music  adaptable  for  choir 
use. 


W.  J.  Locke's  Fine  New  Novel,  "Jaffery" 


A  Brief  Review 


AMONG  the  season's  outstanding 
successes  in  fiction  is  William 
J.  Locke's  novel,  "Jaffery,"  as 
its  presence  in  second  place  in  the  list 
of  best  selling  books  in  Canada  amply 
indicates.  This  author  has  so  strong  a 
hold  upon  the  reading  public  of  the 
English-speaking  world  that  each  suc- 
cessive novel  coming  from  him  almost 
immediately  takes  its  place  among  the 
leaders,  if  not  being  accorded  the  first 
position  in  point  of  popular  demand. 

"Jaffery"  is  even  better  than  "The 
Fortunate  Youth"  and  "Stella  Maris," 
equalling  or  at  least  very  nearly  ap- 
proaching- in  its  spontaneity  "The  Be- 
loved Vagabond,"  which  is  saying  a 
great  deal  for  this  new  tale.  The  hero, 
Jaffery  Chayne,  is  a  war-correspondent 
wIki  at  the  opening  of  this  story  has 
just  come  back  from  Albania  after  the 
close  of  war  in  the  Balkans. 

Other  principals  in  the  story  are  Ad- 
rian Boldero  and  Hilary  Freeth.  These 
three  with  Tom  Castleton,  since  dead, 
had  been  at  Cambridge  together,  form- 
ing a  somewhat  incongruous  brother- 
hood. 

The  story  is  told,  ostensibly,  by  Hil- 
ary, who,  after  dealing  with  the  per- 
sonalities  of   the   other   three,   says: 

"For  mvself — well — T  am  a  happy 
nonentity.  I  have  a  mild  scholarly  taste 
which  sufficient  means,  accruing  to  me 
through  my  late  father's  acumen  in 
buying  a  few  founder's  shares  in  a  now 
colossal  universal  providing  emporium, 
enables  me  to  gratifv.  T  am  a  harmless 
person  of  no  account.  But  the  other 
three  mattered.  Thev  were  definite— 
Jaffery,  blatantly  definite;  Adrian  Bol- 
dero. in  his  queer  silk  way.  incisively 
definite,  and  poor  Tom  was  dead.  Dear, 
imnossible,   feckless   fellow." 

Adrian,  who  while  at  college  had 
shown  no  indication  of  any  great  decree 
of  ability,  sprung  a  great  surprise  on  his 
friends  when  a  novel  appeared  entitled 
"The  Diamond  Gate."  by  Adrian  Bol- 
dero, "which  took  the  country  bv  storm. 
It  was  the  literary  event  of  the  year, 
and  brought  Adrian  riches.  Two  of  the 
characters  whom  the  reader  naturally 
comes  to  love  are  Hilary  and  his  wife 
Barbara  who  are  ever  loyal  to  friend- 
ship, thus  exemplifvine  the  moral 
teaching*  of  this  book.  These  two  are 
more  than  delighted  to  hear  of  Ad- 
rian's big  success,  which  was  so  un- 
expected. The  news  came  to  them  at 
first  by  reading  one  of  the  early  re- 
views of  the  book,  but  it  took  some  time 
before  Hilary  could  be  convinced  that 
it   was  their  particular   Adrian   Boldero 


who  had  written  it.  At  last,  fully  con- 
vinced, he  exclaimed:  "Splendid,  to 
think  of  old  Adrian  making  good  at 
last!  I'm  more  than  glad.  Telephone 
at  once  for  a  copy  of  the  book." 

Adrian  himself  was  brought,  along 
with  his  book,  by  means  of  a  despotic 
way  Barbara  had  with  their  men 
friends. 

When  he  came  he  answered  Hilary's 
questions  as  to  why  he  had  sprung  this 
surprise,  by  saying  it  was  on  Doria 's 
account.     Doria  was  his  fiancee. 

"How  does  Doria  take  it,"  asked 
Barbara. 

"She's  as  pleased  as  Punch.  Gave  it 
to  old  man  Jornicroft  and  insisted  on 
his  reading  it.  Pie's  impressed.  Never 
thought  I  had  it  in  me.    Can't  see,  how- 


""*~?frf°UJU-. 


ever,  where  the  commercial  value  of  it 
came  in. ' ' 

The  intense  surprise  at  Adrian's  ac- 
complishment is  shared  by  Jaffery  when 
he  arrives  at  about  this  time. 

The  following  description  of  Jaffery 's 
arrival  effectively  conveys  to  the  reader 
the  boisterous  sort  of  man  Jaffery  is: 

"A  fair-bearded,  red-faced,  bine- 
eyed  grinning  giant  got  out  of  the  train 
and  catching-  sight  of  us  ran  up  and 
laid  a  couple  of  great  sun-glazed  hands 
on  my  shoulders. 

"'Hullo!  hullo!  hullo!'  he  shouted, 
and  gripping  Adrian  in  turn,  shouted  it 
again.  He  made  such  an  uproar  that 
people  stuck  wondering  heads  out  of 
carriage  windows.  Then  he  thrust  him- 
self between  us,  linked  our  arms  in  his 
and  made  us  charge  with  him  down  the 
quiet    country   platform. 

"He  boomed  till  we  reached  the  sta- 
tion yard,  when  his  eyes  fell  on  a  famil- 
iar   object. 

"  'What,'  cried  he,  'have  you  still 
got  the  Chinese  Puffhard?'  " 

Then  Hilary  goes  into  an  explanation 
of  this  ancient  car,  which  sentiment  (to- 
gether  with    an   impossibility   to   find    a 

39 


purchaser),  would  not  allow  him  to  sell. 

A  happy  little  gathering  at  Hilary's 
home  is  surprised  and  somewhat  non- 
plused by  the  sudden  arrival  of  Liosha 
enquiring  for  Jaffery.  Thus  comes  into 
the  story  one  of  its  chief  characters,  one 
typifying  the  elemental  woman.  Liosha 
was  an  Albanian,  the  widow  of  a  war- 
correspondent  friend  of  Jaffery 's  who 
had  died  in  the  Balkans.  Jaffery  be- 
came her  guardian  and  bringing  her  to 
England,  gave  her  over  to  the  care  of 
his  sister  Euphemia.  But  Liosha  could 
not  stand  her  and  sought  out  Jaffery 
among  his  intimate  friends.  From  that 
point  Liosha  occupies  a  chief  place 
throughout  the  tale,  becoming  a  glor- 
ious heroine. 

Adrian  fails  to  repeat  his  literary 
success  despite  the  insistent  demands  of 
his  publishers,  and  it  is  not  until  after 
his  death  that  Jaffery  and  Hilary,  as 
the  executors  of  his  estate,  make  the  dis- 
covery that  he  had  not  written  "The 
Diamond  Gate"  at  all,  but  that  this  had 
been  the  work  of  Tom  Castleton,  who 
before  his  death  had  given  the  manu- 
script into  Adrian's  hands  to  have  it 
published.  Adrian  palms  it  off  as  his 
own.  but  that  deception  proves  to  be 
his  undoing,  and  finally  he  dies  an  utter 
failure. 

Jaffery  then  has  another  ward  in  Ad- 
rian 's  widow,  Doria,  and  in  his  devotion 
to  Adrian's  memory  and  to  save  the 
feelings  of  Doria,  he  himself  writes  an- 
other book,  attributing  it  to  Adrian  as 
the  one  which  he  had  professed  to 
be  writing. 

Jaffery  falls  in  love  with  Doria,  who 
spurns  him,  but  finally,  as  the  story  is 
worked  out,  Jaffery  comes  to  realize 
that  in  his  association  with  Liosha, 
what  he  had  considered  merely  comrade- 
ship was  love  all  the  while. 


The  great  interest  in  Russia  and  Rus- 
sian literature  is  keeping  up  a  strong 
demand  for  Sir  Donald  Mackenzie's 
standard  work  entitled  "Russia,"  a 
,$3.50  book. 

"Confessions  of  the  Hills,"  is  the 
title  of  a  mountain  tale  of  the  Canadian 
West  by  Martin  Walford.  It  was  pub- 
lished in  July. 

A  new  novel  by  Wm.  Raine  is  en- 
titled "The  High  Grader." 

Two  interesting  new  volumes  by  Ekin 
Wellick  are  "The  Small  House,  Or  a 
Moderate!  Income"  and  "Inexpensive 
Furnisliings  in  Good  Taste." 


Monthly  Record  of  New  Books 

PUBLISHED  BY  FIRMS  ESTABLISHED  IN  CANADA. 


WITH  a  view  to  saving'  valuable 
space  and  at  the  same  time  pre- 
serving the  alphabetical  ar- 
rangement of  book  titles  so  essential  for 
ready  reference,  numbers  are  used  to  in- 
dicate the  respective  publishers'  names. 
The  following  are  the  numbers  used  and 
the  respective  publishing  firms  to  which 
they   refer: 

1. — William  Briggs. 

2.— Cassell    &   Co. 

3.— The  Copp,  Clark  Co. 

4.— J.  M.  Dent  &  Sons. 

5— S.  B.  Gundy. 

6. — Hodder  &   Stoughton,  Limited. 

7. — Thomas  Langton. 

8.— The    Macmillan    Co. 

9.— McClelland,  Goodchild    &  Stewart. 
10.— McLeod  &  Allen. 
11. — Musson  Book  Co. 
12.— Tlios.  Nelson  &  Sons. 

Fiction. 

Comrades.  By  Maxim  Gorky.  (6) 
Cloth,  75c. 

Heart  of  a  Russian,  The.  By  M.  Y.  Ler- 
montov.    (6)    Cloth,  75c. 

Landloper,  A  Romance  of  the  Woods, 
The.  By  Holman  Day.  (11)  Cloth. 
$1.50. 

Manalive.  By  G.  K.  Chesterton.  (12) 
Cloth,  20c. 

Minnie's  Bishop.  By  George  A.  Bir- 
mingham.    (6)     Cloth,  .$1.25. 


Story   of  a  Woman's  Heart,   The.    An- 

nonymous.    (6)    Cloth,  $1.25. 

Non-Fiction. 

A.  B.  C.  of  Good  Form.  By  A.  Sey- 
mour.    (11)    Cloth,  50c  net. 

A.  B.  C.  of  Housekeeping.  By  C.  T.  Her- 
riek.    (11)    Cloth,  50c  net. 

Butterfly  Guide,  The.  B.  W.  J.  Holland. 
(11)    Cloth,  $1.    Leather,  $1.25. 

Captain  Loxley's  Little  Dog.  By  the 
author  of  "Where's  Master."  (6) 
Decorated  boards,  25c. 

Children's  Story  of  the  War,  The.  Vol. 
1.  By  Sir  Edward  Parrott.  (12) 
Cloth.  $1.25. 

Climbing  Plants.  Being  No.  17  of  the 
Present  Day  '  Gardening-  Series.  By 
Pi.  Hooper  Pearson.  Useful  arts  or 
horticulture.     (3)     Cloth,    ill.,   $1. 

Daddy's  Sword.  By  Amy  le  Feuvre. 
Juvenile.    (6)    Cloth,  50c. 

First  Christmas  Tree,  The.  By  Henry 
Van  Dyke.  Literature.  (3)  New 
cheaper  edition.    Cloth,  50c, 

Great  Discovery,  The.  Bv  N.  Maclean. 
(8)    Cloth,  75c. 

Housekeeper's  Handbook  of  Cleanin?, 
The.  By  Sarah  J.  MacLeod.  (11) 
Cloth,  $1  net. 

Map  Book  of  the  World-wide  War.  5fi 
Maps  and  Plans.  (12)  Paper  boards, 
25c. 

Men  Who  Died  in  Battle.  Bv  J.  Patter- 
son Smyth.     (6)    Cloth,  35c. 


Ordeal  by  Battle.  By  F.  S.  Oliver.  (8> 
Cloth,  $1.75. 

Other  Side  Book,  The.  By  Edith  Mit- 
chell.   Juvenile.     (3)     Cloth,  $1.25. 

Romance  of  Reality  Series.  Modern  In- 
ventions. V.  E.  Johnson,  M.A.  (3) 
Science.    Cloth,  ill.,  75c. 

Romance  of  Reality  Series.  Electricity. 
By  W.  H.  McCormack.  Science.  (3) 
Cloth,  ill.,  $1. 

Romance  of  Reality  Series.  Engineer- 
ing. By  Gordon  Knox.  Science.  (3) 
Cloth,  ill.,  $1. 

Russia's  Gift  to  the  World.  By  J.  W 
Mackail.     (6)    Paper.  5c. 

Scotland  for  Ever.  A  Gift  Book  of  the 
Scottish  Regiments.  Illustrated  in 
color.  Preface  by  Earl  of  Rosebery. 
(6)    Cloth,  boxed,  $1.25. 

Under  the  Blue  Cross.  By  C.  AT.  For- 
ward.    (6)    Decorated  boards,  25c. 

When  Blood  is  Their  Argument.  Bv 
Ford  Madox  Hueffer.     (6)    Cloth,  $1. 

Fleminsrton,  by  Violet  Jacob. 

Miss  Esperance  and  Mr.  Wycherly,  by 
L.   H.   Harker. 

The  Compleat  Bachelor,  by  Oliver 
Onions. 

The  Florentine  Frame,  by  Elizabeth 
Robins. 

Septimus,  by  W.  J.  Locke. 

London:     John     Murray.      Cloth,     Is. 

volumes. 

These    are   the   first   issues   in   a    new 

series  of  one-shilling  books. 


WINDOW   DISPLAYS  INVITING   TO 
PASSER-BY. 

What  is  generally  conceded  to  be  one 
of  the  most  important  principles  in  mer- 
chandising is  the  fact  that  once,  a  per- 
son displays  sufficient  interest  to  enter 
a  store  the  sale  has  been  half  consum- 
mated. Local  conditions  play  a  big  and 
important  part  in  tlje  solving  of  the 
problem  how  to  get  the  people  coming 
into  the '  store,  which  usually  confronts 
the  average  merchant  as  if  he  was  go- 
ing up  against  a  high  stone  wall. 

Ideas  that  are  worked  out  intelligent- 
ly will  assist  materially  in  getting  the 
desired  results.  There  are  some  well- 
established  methods  by  which  the  mer- 
chant can  succeed  in  his  endeavor  that 
ought,  to  be  studied  out  very  carefully, 
for  they  will  doubtlessly  do  the  work. 

Of  course,  this  does  not  imply  that  a 
merchant  can  resort  to  tactics  such  as 
some  of  the  merchants  in  the  larger 
cities  do  in  getting  the  trade,  because  a 
merchant  would  last  about  long  enough 
for  the  offended  party  to  call  the  police. 

However,  there  are  two  mediums  at 
the  merchant's  command  which  ought  to 


be  taken  seriously — newspaper  advertis- 
ing and  window  displays.  There  is  no 
doubt  but  what  each  proves  very  ef- 
fective when  given  a  good  opportunity, 
■  so  there  can  be  no  reasonable  argument 
to  the  contrary. 

Merchants  will  do  well  to  remember 
that  the  show  window  is  the  agency 
through  which  to  get  the  passerby  into 
the  store.  If  arranged  in  an  attractive 
way  it  will  call  their  attention,  they 
pause  to  look,  they  consider,  and  then 
probably  enter  and  make  a  purchase.  So 
the  merchant  has  the  proposition  brought 
out  in  a  clear  and  concise  way  for  him 
to  ponder  over.  In  giving  it  his  hard 
thought  he  will  readily  see  that  there 
are  no  two  ways  about  it.  It  means  an 
increase  for  him  and  he  should  be  in  a 
position  to  get  it. — Trade. 


SELLING  BY  DEMONSTRATION. 

Nothing  attracts  attention  more  quick- 
ly than  action  in  a  window  display. 

People  will  stop  and  look  at  an  ex- 
hibit which  involves  motion,  when  a 
"dead"  window  will  not  get  more  than 
a  passing  glance. 

40 


A  prominent  stationer  recently  ad- 
opted this  plan  with  good  results.  He 
was  featuring  a  new  model  duplicating 
machine,  and  in  order  to  let  the  public 
see  just  how  good  it  was,'  he  put  a  girl 
in  the  window,  with  a  typewriter  on 
which  the  stencils  were  cut,  and  the 
duplicator. 

She  went  through  the  entire  process, 
just  as  she  would  have  done  in  an  of- 
fice, but  it  attracted  a  lot  more  atten- 
tion than  the  office  operation  usually 
does. 

The  clean,  neat  appearance  of  the 
work  was  then  shown  by  pasting  sheets 
along  the  edges  of  the  window.  The 
rapidity  with  which  the  work  was  turned 
out  was  also  indicated  by  the  big  pile 
of  sheets  which  accumulated  in  front  of 
the  machine. 

"We  got  a  lot  of  inquiries  as  the  re- 
sult of  this  demonstration."  said  the 
stationer,  "and  we  believe  that  this  is 
an  excellent  form  of  advertising  any 
sort  of  mechanical  specialty.  Of  course, 
you  must  pick  out  a  girl  who  is  of  good 
appearance  and  possesses  enough  intel- 
ligence to  be  able  to  handle  the  work 
properlv. ' ' 


BOOKSELLER     AND      STATIONER 


Canadian  Books  and  Authors 

Something  About  New  and  Forthcoming  Books — Interesting 
Paragraphs  About  Canadians. 


Storiettes   from 
Book  Titles 


A  notable  book  which  has  just  been 
published,  being  the  work  of  a  former 
Torontoian,  is  a  "Complete  Guide  to 
Public  Speaking'"  by  Grenville  Kleiser, 
who  has  written  other  books  on  this  sub- 
ject, but  none  on  so  comprehensive  a 
scale. 

In  this  book  Mr.  Kleiser  has  covered 
every  possible  phase  of  the  public 
speaker's  art.  He  draws  upon  the  cap- 
italized intelligence  of  the  world,  and 
quotes  the  best  thoughts  of  history's 
greatest  thinkers  on  all  phases  of  his  sub- 
ject. For  the  educated,  and  for  the  un- 
educated, this  book  will  long  serve  as  a 
constant  source  of  help  and  inspiration. 

Mr.  Kleiser  concentrates  in  one  great, 
big  encyclopedic  volume  the  best  fruits 
of  many  years  of  practical  experience, 
special  study  and  research  in  the  busi- 
ness of  man-inspiring  —  personality- 
building  —  public  speaking  —  memory 
training  —  handling  men — reading  hu- 
man   nature — developing   self-confidence. 


The  title  of  the  new  Stephen  Leacock 
book  to  be  brought  out  in  the  autumn  is 
"Moonbeams  From  the  Larger  Lunacy." 
"Foreign  Fiction  in  Imported  Install- 
ments" and  "The  Survival  of  the  Fit- 
test" are  headings  of  two  of  the  chap- 
ters. 


LIBRARY   DEVELOPMENT. 

IT  is  interesting  to  observe  the  wide 
attention  that  is  being  devoted  at 
the  present  time  to  the  place  of 
music  in  public  libraries  in  Canada. 
The  departure  recently  instituted  at  the 
Central  Public  Library  in  Toronto,  and 
referred  to  in  the  June  Canadian  Book 
News,  has  brought  out  letters  from 
librarians,  pointing  out  that  music  has 
long  had  a  place  in  certain  other  Can- 
adian circulating  libraries,  including 
those  at  Westmount,  Quebec,  Hamilton, 
Ontario,  and  Regina,  Sask.     In  the  case 


Interest'"?     pi   'ure     shew-in?     t»     of     tlie     big     trees  in     Stanley     I'"')-. 

Vancouver,    B.C.      The    men   in    the    mo  or    ear    are    J.    M.  Dent,    the    London 

publisher;    U.    S.    V'ovsyth     the     ■  ver    bookseller,    and  M.    J.    McLean,    ul 

the   Canadian    branch   of  J.   M.   Dent  &  Sons. 


November  1st  is  the  date  set  for  the 
publication  of  the  authorized  life  of 
Lord  Strathcona  by  Beckles  Willson.  It 
will  be  published  at  $5. 

Eighty  private  schools  of  Canada  are 
dealt  with  in  a  special  section  devoted 
to  this  country  in  a  book  entitled  "The 
Best  Private  Schools."  It  is  the  first 
of  a  series  of  handbooks  to  deal  with 
education  and  travel.  The  editor  in  'his 
foreword  says  the  work  was  undertaken 
with  the  parent  especially  in  mind,  to 
present  a  comprehensive  and  composite 
view  of  the  private  sehonl  situation  as 
it  is  to-day. 


of  the  first  named,  the  department  has 
been  running  since  1901. 

In  another  column  will  be  found  a 
letter  from  the  Westmount  librarian, 
which  is  important,  especially  for  its 
prediction  that  eventually  every  public 
library  will  circulate  music  and  copies 
of  good  pictures,  as  well  as  books,  in 
promoting  general  uplift. 

Bookseller  and  Stationer  takes  this  oc- 
casion to  advocate  the  closest  possible 
community  of  interest  between  public 
libraries  and  book  stores  in  developing 
wider  interest  in  books,  music  and  art. 
41 


The  Ragged  Messenger  stood  on  The 
Precipice  looking  out  over  The  Harbor. 
His  message  from  A  Far  Country,  and 
signed  by  the  Conspirators  themselves, 
was  in  his  hand.  He  had  come  along  The 
Trail  of  the  Lonesome'  Pine  and  had 
found  it  A  Long  Road,  but  it  was  Time 
o'Day  to  deliver  the  papers.  Down  be- 
low lay  Blue  Anchor  Inn  where  Delia 
Blanch eflower '  was  making  Love  to 
Pir-hard  Carvel,  while  Ruth  Anne,  The 
Official  Chaperone  of  the  party,  and 
Michael  O'Halloran,  The  Lovable  Med- 
dler, made  A  Happy  Family.  Quietly 
the  Laddie  made  his  way  down  The 
Ri<rht  of  Way  leading  to  The  Inn  of 
Tranquility    with    its    picturesque    title. 

"Wbo  Goes  There?"  called  out  Dick. 
"It's  Me,"  replied  the  Boy.  whose  real 
name  was  Doodles. 
"What   have  you?" 
"The    Indiscreet   Letter,"'    whispered 
The   Human  Boy. 

"I've  waited  Three  Weeks  for  that," 
said    Dick. 

"What  is  it?"  asked  The  Girl  in  the 
Other  Seat, 

"A  letter,"  replied  Dick,  taking  a 
Chance. 

"What  does  that  K  in  the  corner 
stand   for?" 

"It's  from  Kilmeny  of  The  Orchard," 
answered  Dick. 

Delia's  face  was  A  Study  in  Scarlet. 
"You  knew  her?  The  Wife  of  Sir 
Isaac   Harmon?" 

"Yes,"  said  Dick,  realizing;  that 
Notwithstanding  he  was  The  Victim  of 
Circumstance  that  he  had  trouble 
ahead.  "It's  about  Angela's  Business," 
he  explained. 

She  smiled.  "What  Will  People  Say?" 
But  just  then  Sundown  Slim,  Dick's 
old  campmate  out  at  The  Ranch  at  the 
AVolverine,  came  along.  Mary  Moreland 
was  on  his  arm.  He  explained  matters 
to  Delia  and  got  Dick  out  of  The  Tur- 
moil. 

"You  Never  Know  Your  Luck,"  said 
Slim,  smilimr  as  the  couple  made  their 
way  up  The  Street  of  Seven  Stars  to 
Cy  Whittaker's  Place. 

"You  are  A  Prince  of  Good  Fellows,"' 
said  Dick. 

"And  she  was  nearly  being  The  Fool- 
ish   Virgin,"    answered    Slim. 

"I  like  you,"  said  Dick.  "It  was 
ever  The  Way  of  the  Strons"  to  show 
Fidelity   to   their   Comrades." 

And  in  The  Heart  of  the  Hills  with 
The  Glory  of  Youth  as  their  portion, 
they  smiled  back  at  Their  Yesterdays 
and  looked  forward  with  hope  to  The 
End  of  the  Rainbow,  where  love  finds 
its  reward. 


Music  and  Musical  Merchandise 


In  New  York  the  National  Associa- 
tion of  Sheet  Music  Dealers  has  gone  on- 
record  in  favor  of  the  establishment  of 
a  line  of  popular  music  to  be  retailed  at 
20e  net,  to  cost  the  trade  from  10c  to  12c 
wholesale,  and  with  the  specific  under- 
standing that  such  music  is  not  to  be  sold 
in  the  10c  stores,  or  to  any  jobber  who 
would  sell  to  such  stores. 

Some  interesting  facts  were  brought 
out  in  a  discussion  as  to  the  cost  of  con- 
ducting the  sheet  music  business.  One  re- 
tailer declared  his  cost  of  doing  business 
had  been  between  29  and  31  per  cent, 
during  the  past  thirty  years.  Another 
said  that  his  cost  had  been  40  per  cent. 
or  more.  The  representative  of  a  prom- 
inent retail  concern  in  the  West  de- 
clared that  close  and  accurate  figuring 
had  shown  the  cost  there  to  be  39  per 
cent.  It  was  the  general  opinion  that  the 
cost  of  handling  popular  music  was  not 
so  great  as  the  cost  of  handling  standard, 
music,  owing  to  the  quicker  turnover,  al- 
though in  some  cases  the  profits  were 
not  at  all  satisfactory.  One  member  of 
the  Association,  who  had  a  chain  of 
music  stores,  said:  "Our  business  is 
rather  diversified  and  is  scattered  over 
several  States.  The  cost  ranges  from  27 
to  42  per  cent.  Losses  in  one  place  are 
made  up  in  another,  but  it  is  a  pretty 
hard  matter  to  form  definite  conclusions. 
"We  do  not  think  that  the  average  dealer 
knows  what  his  cost  of  doing  business 
is.  The  fact  is  he  has  so  much  money 
invested  and  in  one  year  shows  more 
profit  than  in  another.  Our  cost  of  doing 
business  differs  from  22  to  27  per  cent., 
and  sometimes  runs  to  35  per  cent." 


DO  YOU  SELL  PHONOGRAPH 
RECORDS? 

Now  that  fifteen  cent  phonograph  re- 
cords have  "arrived,  constituting  a 
really  fast-selling  line,  there  is  more 
reason  than  ever  to  have  a  phonograph 
in  the  store  to  promote  sales  of  records. 
Those  who  have  not  yet  taken  un  this 
line  might  well  do  so  and  the  chances 
are  that  they  will  before  long  be  selling 
higher-priced  records  as  well,  not  to 
mention  talking  machines  themselves. 
They  will  find,  also  that  the  phonograph 
will  help  wonderfully  in  the  sale  of  sheet 
music. 

It  may  be  mentioned  that  a  phono- 
graph is  now  obtainable  in  New  York 
at  $8.10. 

m 

"While  the  British  Bull-Dog  is  Wait- 
ing at  the  Door,"  is  the  title  of  a  popular 
new  song,  the  words  and  music  being  by 
Harrv  Lauder. 


June    Music    Copyrights. 

Canada  For  Ever.  Words  by  Henry  E. 
Cross.  Music  by  Arthur  J.  Ainsley. 
Henry  E.  Cross  and  Arthur  J.  Ains- 
ley, Vancouver,  British   Columbia. 

Inspiration  Rag.  For  piano.  By  J.  Keith 
Milne.  (Music.)  J.  Keith  Milne,  Mont- 
real, Que.,  14th  June,  1915. 

Hail  to  Seton.  March  with  song  and 
chorus.  Words  by  Mary  Lucille  Lewis. 
Music  by  Seneca  G.  Lewis.  Seton  Hill 
Academy,     Greenburg,     Pennsylvania, 

To  Anns!  Canadian  Boys.  Words  and 
music"  by  Sadie  Edwards.  Sadie  Ed- 
wards, Cataraqui,  Ont. 

Goo-Goo  Land.  Words  by  F.  G.  J.  Music 
by  Baron  Aliotti.  The  Alma  Publish- 
ing Company,  Toronto,  Ont. 

Mary  Dear.  A  war  song  of  the  Can- 
adians. Words  and  music  by  T.  B. 
Richardson.  T.  B.  Richardson,  Toron- 
to. Ont. 

Come  My  Beloved.  (Vieni  Carina.) 
Words  by  Lena  Shackelford  Hessel- 
berg.  Italian  version  by  G.  Viafora. 
Music  by  Edouard  Hesselberg.  (D'Es- 
senelli.)  Whaley.  Royce  &  Company, 
Limited,  Toronto,  Ont. 

The  Forty-Eight  Highlanders.  Bv  Lillie 
A.  Brooks.  (Song.)  Lillie  A.  Brooks, 
Toronto,  Ont. 

She  was  just  a  Dancer  in  r.  French 
Cafe.  Words  by  Frank  Sturgis. 
Music  by  Sam  Smart.  Jerome  H. 
Remiek  &  Company,  New  York.  N.Y. 

That's  When  I'll  Marry  You.  Words 
by  Al.  Dubin  and  Clarence  Gaskill. 
Music  by  Rennie  Cormaek.  Jerome  H. 
Remiek  &  Company,  New'  York,  N.Y. 

I'm  on  My  Way  to  Dublin  Bay.  One- 
step  march.  Bv  Stanley  Mnmliy.  Ar- 
ranged by  Ribe  Danmark.  Jerome  H. 
Remiek  &  Company.  New  Ym-k. 

I'm  on  My  Way  to  Dublin  Bay.  Fox 
trot.  By  Stanley  Murphy.  Arranged 
by  Ribe  Danmark.  Jerome  H.  Remiek 
&   Company,  New  York,  N.V. 

On  the  Bay  of  Old  Bombay.  Words  by 
Edward  Madden.  Music  bv  Melville 
Morris.  Jemme  H.  Rernick  &  Com- 
pany. New  York.  N.Y. 

Premier.  March  two-step.  By  Geo.  S. 
Irish.  (Music.)  Jerome  H.  Remiek  & 
Company,  New   York,  N.Y. 

I'm  Going  Back  to  See  You,  Mamma. 
Words  and  music  by  J.  H.  Kemp, 
Montreal,  Que. 

Soldier!  Words  bv  Aileen  Beaufort. 
Music  by  Jean  Atkinson.  Jean  Atkin- 
son, Edmonton,   Alberta. 

Raymond  Fox  Trot.  By  Harry  H.  Ray- 
mond. Jerome  H.  Remiek  &  Company, 
New  York,  N.Y. 

42 


Ypsilanti.  Comic  Song.  Words  by  Al- 
fred Bryan.  Music  by  Egbert  Van 
Alstyne.  Jerome  Remiek  &  Company, 
New  York. 

Circus  Day  in  Dixie.  Words  by  Jack 
Yellen.  Music  by  Albert  Gumble. 
Jerome  H.  Remiek  &  Company,  New 
York. 

Outside.  Words  by  Arthur  Goodhart 
and  Joe  Goodwin.  Music  by  Herman 
Paley.  Jerome  H.  Remiek  &  Com- 
pany, New  York. 

You  Better  Start  Working  on  Your 
Wedding  Gown.  Words  by  Joe 
Lyons.  Music  by  Charley  Straight. 
Jerome  H.  Remiek  &  Company,  New 
York. 

Home  Was  Never  Like  This.  Words  by 
A.  Seymour  Brown.  Music  by  Albert 
Gumble.  Jerome  H.  Remiek  &  Com- 
pany, New  York. 

Chin-Chin.  (Open  Your  Heart  and  Le< 
Me  In.)  By  A.  Seymour  Brown. 
Words  and  music.)  Jerome  H.  Remiek 
&  Company,  New  York. 

My  Trilby  Maid.  Song.  By  Harold 
Attridge,  Bobby  Jones  and  Billie  J. 
Morrissey.  (Words  and  music.) 
Jerome  H.  Remiek  &  Company,  New 
York. 


MUSIC   RECEIVED. 
The  Flag  That  Never  Comes  Down,  by 

Herman  Finck.     Toronto :   Hawkes   & 

Harris  Music  Co.     Price,  30c. 

This  is  by  the  composer  of  "In  the 
Shadows,"  and  it  is  interesting  to  ob- 
serve that  the  entire  profits  are  to  be 
given  to  the  Princess  of  Wales  fund. 
This  is  known  as  the  Daily  Sketch  war 
song. 
Boys  of  the  King,  by  Clifton  Bingham. 

Toronto :  Hawkes  &  Harris  Music  Co. 

Price,  15c. 

The  author  of  this   song  wrote  those 
world-wide      successes,      "Love's      Old 
Sweet  Song"  and  "Sing  Me  to  Sleep." 
Your  King  and  Country  Need  You.     To- 
ronto:   Hawkes   &    Harris    Music    Co. 

Price,  15c. 
The     Canadian     Music     Book,     No.     I. 

Toronto :  Hawkes  &  Harris  Music  Co. 

Price,  25c. 

This  number  contains  21  songs,  in- 
cluding compositions  b'y  Carey  Jacobs- 
Bond,  Ethelbert  Nevin  and  C.  Gounod. 

Other  music  received  from  the  same 
house  includes  "Boys  in  Khaki,  Boys  in 
Blue";  "Hail,  King  George";  "Are 
We  Downhearted?— No";  "We're  Irish 
and  Proud  of  it,  too";  "It  Takes  an 
Irish  Heart  to  Sing  an  Irish  Song." 


Developing  the  Wall-Paper  Business 

Advantage  is  With  the  Book  and  Stationery  Store  Having  Thoroughly  Appointed  Wall-paper 
Department,  When  It  Comes  to  Papers  of  the  Highest  Grade. 


FEW  departments  in  the  store  are 
capable  of  such  profitable  develop- 
ment as  that  devoted  to  wall-paper. 
Any  book  and  stationery  merchant  who 
is  not  of  that  opinion,  either  has  not  in- 
vestigated thoroughly  or  he  has  allowed 
other  merchants,  who  have  interested 
themselves  in  the  question  more  thor- 
oughly, to   beat   him   out. 

It  is  pretty  safe  to  say  that  of  a 
given  number  of  book  and  stationery 
stores  which  include  wall-paper  depart- 
ments worthy  of  the  name,  the  total  vol- 
ume of  book  sales  in  the  year  does  not 
measure  up  to  the  total  sales  of  wall- 
paper. 

This  is  not  meant  to  be  taken  as  an 
argument  that  wall-paper,  essentially, 
has  greater  possibilities  than  books  in 
building  up  business  but,  assuming  the 
truth  of  the  statement  that  has  been 
made  and  considering  the  outstanding 
successes  that  some  book  and  stationery 
merchants  have  scored  as  wall-paper 
dealers,  does  it  not  demonstrate  con- 
clusively that  many  retailers  have  been 
woefully  lacking  in  perspicacity  by  not 
taking  advantage  of  the  means  of  pro- 
fitable trading,  on  a  considerably  larger 
scale  than  the  average  class  of  mer- 
chandise in  the  book  and  stationery 
stock  proper,  which  the  wall-paper  busi- 
ness affords? 

One  book  and  stationery  firm  in  a  city 
of  less  than  30.000  population,  which  the 
writer  has  in  mind,  does  a  business  of 
about  $10,000  a  year  in  wall-paper  alone 
— that  is,  one-third  of  his  total  busi- 
ness is  done  with  wall-paper,  indicating 
that  wall-paper  should  he  credited  in 
equal  terms  with  books  and  stationery, 
in.  describing  the  business.  Following  out 
that  idea,  would  it  not  be  well  for  such 
a  merchant  to  describe  himself  as  a 
book,  stationery  and  wall-paper  mer- 
chant, or  incorporate  the  words  Books, 
Stationery  and  Wall-paper  as  the  three 
cardinal  branches  of  his  business? 

In  recent  years  there  has  been  a  grow- 
ing tendency  for  dry  goods  stores  and 
hardware  stores  to  exploit  the  wall-paper 
trade  and  as  they  have  been  pushing 
and  featuring  their  wall-paper  depart- 
ments there  is  no  gainsaying  the  fact 
that  too  great  a  proportion  of  book- 
sellers and  stationers  have  failed  to 
stand  by  their  guns.  They  have  grad- 
ually retreated  and  too  many  have  com- 
pletely capitulated  by  discontinuing 
their  wall-paper  departments  altogether. 
These  men  have  lacked  nerve  and  fore- 
sight. At  the  first  si<rn  of  any  move- 
ment   to   encroach    on   their   field,     they 


should  have  put  the  utmost  energy 
into  the  management  of  this  depart- 
ment. This  activity,  along  with  aggTes- 
sive  publicity  in  the  way  of  window  dis- 
plays and  such  advertising  as  newspaper 
space,  booklets  with  illustrated  repro- 
ductions of  new  patterns,  as  freely  fur- 
nished by  wall-paper  manufacturers,  as- 
well  as  individual  letters  to  old  and 
prospective  new  customers,  would  nat- 
urally conserve  trade  in  spite  of  all  the 
onslaughts  of  newcomers  in  the  field,  be- 
cause the  latter  would  not  be  able  to  of- 
fer any  price   advantage. 

When  a  new  competitor  begins  busi- 
ness with  a  larger  and  more  varied 
stock,  besides  giving  the  public  better 
prices,  it  stands  to  reason  that  he  will 
succeed.  It  is  the  duty  of  the  old  estab- 
lished dealer  to  see  that  this  is  not  al- 
lowed  to   happen. 

Wall-paper  has  for  years  been  closely 
identified  with  bookstores.  Consequent- 
ly it  is  a  natural  field  for  booksellers 
and  stationers  to  cultivate.  Those  who 
have  been  negligent  in  this  respect 
should  gird  themselves  to  recover  the 
ground  they  have  lost  and  those  book- 
sellers and  stationers  who  have  not  as 
yet  handled  wall-paper,  would  do  well  to 
thoroughly  look  into  the  question,  be- 
cause it  is  notoriously  true  that  there 
is  not  a  larore  enousj'h  proportion  of 
sales  of  goodly  size  in  the  average  busi- 
ness of  book  and  stationery  stores.  The 
wall-paper  business  presents  a  good  open- 
ing for  bringing  up  that  average.  It  is 
true  that  most  of  the  papers  sold  are  at 
fifteen  cents  a  roll  and  under,  but  there 
is  a  big  field  to  develop  in  the  selling  of 
higher  priced  papers  and  the  book  and 
stationery  store  is  peculiarly  suited  for 
the  development  of  business  in  the 
higher  grades  of  wall-paper.  This  is  ex- 
emplified in  a  few  towns  where  cheaper 
papers  are  left  to  other  dealers,  while 
book  and  stationery  dealers  handle  only 
papers  selling  at  25c  a  roll  and  over. 
That  is  by  no  means  general,  however, 
i'or  does  Bookseller  and  Stationer  ad- 
vocate it  as  an  advisable  course;  it  is 
mentioned  simply  to  accentuate  the 
fact  that  the  bookstore  has  a  decided 
advantage  in  appealing  for  the  very 
best    wall-paper   trade. 

One  ETood  suggestion  may  advantag- 
eously be  brought  forward  here,  and  that 
is  that  special  stress  be  laid  upon  the 
suitability  of  wall-paper  as  a  Christmas 
gift  for  the  home;  by  featuring  that  idea 
strongly  many  sales  of  wall-paper  will 
be  developed  and  by  the  very  nature  of 
these  purchases,  it  will  mean  tbc.t  the 
43 


purchasers  will  select  papers  reasonably 
high  in  price.  There  is  a  goodly  harvest 
in  store  in  that  branch  of  trade  alone 
for  the  merchant  who  will  push  holiday 
trade  with  the  proper  degree  of  aggres- 
siveness and   intelligence. 


COMPANY    IS    INCORPORATED. 

The  wholesale  and  manufacturers' 
agency  business  established  in  Toronto 
about  nine  years  ago  by  A.  R.  Mac- 
Dougall has  just  been  incorporated  as 
A.  R.  MacDougall  &  Co.,  Limited,  with 
a  capitalization  of  $50,000.  A.  R.  Mac- 
Dougall is  president  and  general  man- 
ager, W.  E.  Papst,  sales  manager,  J.  R. 
Boynton,  secretary-treasurer,  B.  O.  Wis- 
ener,  warehouse  manager. 

This  lusty  concern  has  had  a  remark- 
able growth  in  the  past  few  years  and 
it  is  apparent  that  greater  things  than 
ever  are  in  store  for  the  company  now 
incorporated.  Readers  of  Bookseller 
and  Stationer  will  recall  the  paragraph 
in  the  January  issue  referring  to  Mr. 
MacDougall 's  entrance  upon  his  twenty- 
fifth  year  on  the  road,  selling  station- 
ery, coming  to  Toronto  slightly  over 
nine  years  ago,  and  establishing  the  firm 
of  A.  R.  MacDougall  &  Co. 

W.  E.  Papst,  the  sales  manager,  was 
with  Mr.  MacDougall  five  years  ago  for 
one  year,  but  had  to  resign,  going  to 
California  for  his  health.  He  came  back 
in  July,  1914,  and  has  been  with  the 
MacDougall  concern  since  that  time. 

Mr  Wisener  was  employed  with  the 
firm  for  six  years  until  July,  1914,  and 
after  a  year's  absence,  comes  back  to 
take  the  position  of  warehouse  manager. 

Mr.  Boynton,  who  has  charge  of  the 
office,  has  been  with  the  firm  since  May. 
1914. 

Mr.  MacDougall  left  August  1st  on  a 
trip  through  the  West  to  the  Pacific' 
Coast,  and  was  away  three  months.  It 
is  five  years  since  he  has  been  through 
that  section  of  the  Dominion  and  in  ad- 
dition to  selling  the  firm's  lines,  his  ob- 
ject is  to  again  meet  the  trade  and  to  be 
right  on  the  ground  to  see  present  con- 
ditions in   the  North-west. 

The  Eastern  Provinces  will  be  covered 
by  S.  J.  Huber  and  Charles  Papst,  while 
in  covering  the  city  of  Toronto,  W.  E. 
Papst  will  be  assisted  by  Arthur  Havi- 
land,  the  latter  having  formerly  been 
with  the  Raphael  Tuck  Co. 


New    Goods    Described    and    Illustrated 


lllllllllllllllllll! 


liliiiiiuilLlil 


Typewriter    Specialty. 

A  new  typewriter  specialty  which  has 
jn.st  been  introduced  to  the  trade  is  the 
Peerless  Cushion  Cylinder  Ring-  made  of 
rubber,  these  rings  prevent  the  operat- 
ors' fingers -from  becoming-  raw  and  sore 
through  turning  the  twifler;  operators 
endorse  and  recommend  them  to  their 
fellow  operators,  thus  one  sale  helps  to 
sell  other  sets. 

New  Mailing  Tube. 

A  mailing1  tube  which  wraps  contents 
in  cardboard  with  a  manilla  wrapper 
with  string  fastener  or  gum  fastener,  as 
a  meritorious  article  for  stationers  re- 
cently introduced  by  a  Brooklyn  firm. 

Triangle  Reflex  Pencil. 

The  triangle  reflex  pencil  is  an  auto- 
matic pencil  operated  by  a  slight  pres- 
sure to  adjust  the  lead  by  means  of  a 
spring-  catch.  It  is  equipped  with  a  vest 
pocket  holder  and  display  card  holders 
arc  provided,  mounting-  a  dozen  pencils. 
In  sterling  silver  they  retail  at  a  dollar 
and  they  are  obtainable  in  a  cheaper 
material  for  retailing  at  50c. 

Home  Check  Protector. 

The  Home  Check  Protector  which  sells 
at  a  dollar  is  a  new  device  and  the 
makers  claim  for  it  that  it  will. protect 
the  amount  of  any  check  as  well  as  ma- 
chines costing  ten  times  as  much  as  this 
one.  A  slightly  more  expensive  model  is 
provided  with  an  inking  pad. 

Hair  Drying  Comb. 

A  hair  drying  comb  is  a  new  item  that 
will  probably  prove  a  good  seller.  The 
makers  say  it  will-  dry  the  hair  in  a  few 
minutes  by  means  pf  a  heater  inserted 
in  a  tube  in  the  upper  part  of  the  comb. 
It  retails  at  a  dollar  in  the  United  States. 


"Mutt"  and  "Jeff  are  now  obtain- 
able in  cigar  lighter  models. 


A  new  knife  sharpener,  that  will  in- 
terest stationery  and  novelty  dealers,  a 
fifty-cent  retail  item,  has  diamond-hard 
sharpening  rolls  which  quickly  put  on  a 
keen  edge  when  a  knife  is  given  a  few 
passes  through  the  slot  provided  for  that 
purpose. 


Knife  Tool  Kit. 
A  pocket  knife  tool  kit  is  put  out  by 
a  New  York  house  containing  nine  differ- 
ent tools  attachable  to  the  knife  in  a 
second.  .This  "9  in  1"  article  provides 
its  owner  with  these  tools:  screw  driver, 
cork  puller,  cap  lifter,  reamer,  chisel, 
knife,  file,  saw  and  a  pocket  book.  It 
has  been  suitably  described  as  the  "Boy 
Scout's  Best  Friend." 

Penny  in  the  Slot  Baseball. 

A  one-cent  baseball  machine  is  a  de- 
vice which  duplicates  various  plays  of 
the  game  of  baseball  by  dropping  a 
penny  in  Mie  slot.  The  machine  costs 
$30.  ' 

New  Toys. 

The  "Buzz"  singing,  flying  toy  flies 
around  in  the  air  humming  like  a  bumble 
bee  or  singing  as  loud  as  a  steam  siren. 

Dutch  windmills,  garages,  railroad  sta- 
tions, and  barns  in  collapsible  cardboard 
form  are  now  being  offered  the  trade. 

Wrapper  for  Wedding  Cake  Boxes. 

A  novel  form  of  wrapper  for  wed- 
ding cake  boxes  is  heing  shown  by  Bun- 
tin.  Gillies  &  Co.,  Limited,  Hamilton. 
This  is  a  strip  of  white  paper  the  same 
width  as  the  box,  gummed  at  the  ends 
so  that  it  may  be  quickly  and  neatly  at- 
tached. On  the  top  is  printed  a  cluster 
of  bells  in  silver  and  spaces  marked  for 
name  and  address.  The  new  style  of 
wrapper  is  a  great  time  saver  and  in- 
sures a  dainty  package. 

A  self-inking  dater  has  just  been  nut 
out  by  the  Osborne  Mfg.  &  Novelty  Co., 
Cambridge  street,  New  York.  The  ink 
pad  is  arranged  to  strike  the  date  square- 
ly, so  that  when  once  set  the  date  will 
always  print  in  a  straight  line.  Self-ink- 
ing dating  stamps  are  not  new.  but  this 
model  has  some  new  features  which  make 
it  interesting  to  the  trade. 

Lists  Received. 

From  the  Line-a-Time  Mfg.  Co.,  Roch- 
ester, comes  an  interesting  illustrated 
catalogue  dealing  with  the  Line-a-Time 
family.  The  Line-a-Time  is  a  copy  hold- 
er for  typewriters  and  billing  machines 
and  is  made  in  a  variety  of  sizes  to  sup- 
port any  copy  from  stenographers'  note- 
sheets.  It  stands  behind  the  typewriter 
or  billing  machine,  holds  the  copy  direct- 
44 


ly  before  the  eyes  of  the  typist  and  is 
operated  by  a  light  touch  of  the  right 
hand  little  finger.  One  of  the  advant- 
ages which  the  makers  emphasize  is  that 
this  device  not  only  supports  the  copy 
in  front  of  the  operator  and  directly  in 


her  line  of  vision,  but  attracts  her  at- 
tention only  to  the  portion  of  the  copy 
to  be   read.     It  is  maintained  also  that 


the  Line-a-Time  besides  being  a  labor- 
saving  device,  increases  the  output  of 
books  to  large  sized  statistical  report 
the  typewriter  and  billing  machines. 


BOOKSELLER      AND      STATIONER 


Weld  on  Roberts 

Rubber  Erasers 


SCHOOL  ERASERS  of  all  kinds  and  sizes. 
Send  for  sample-. 

All  styles  of  Erasers  for  Office,  Library,  Architect, 
Artist  and  the  Home. 


WELDON  ROBERTS   RUBBER  CO.off.ce  &  works  NEWARK,  N.J.  U.S.A. 


SHEET   MUSIC  AND   MUSIC 
BOOKS  OF  THE  BETTER  CLASS 

We  are  sole  representatives  in  Canada  of  the 
leading  English  music  publishers  and  carry  a 
very  complete  stock  of  standard  publications 
for  educational  and  general  use. 
NEW  SONGS,  PIANO  MUSIC,  VIOLIN  and 
ORGAN  MUSIC,  ANTHEMS  and  CHORUSES 
in  great  variety.  Liberal  discounts  to  the 
trade. 

AN6L0-GANADIAN  MUSIC  PUBLISHERS  ASSOCIATION,  Ltd. 

ASHDOWN'S  MUSIC  STORE 

144  Victoria  Street,  .".  TORONTO 


Mucilages  and  Paste 
are  Made  in  Canada 


Catalogues  mailed  to  the  trade  on  request. 


Canadian  Factory  and  Offices    at 


9-11-13  Davenport  Road 


Toronto 


45 


HINKSvWELLS&C? 

-■        .BLR  MJUN  G  H  A„M_^,  ^ 


Regi-tcred 

Before  buying  h  fresh  stock  of  pens,  get  samples  and 
prices  of   the  fuuiuus 

"Rob  Roy"  Pen 

the  popular  and  quick-selling  pen. 
It  Is  made  of  flue  steel,  writes  easily  and  smoothly 
and  suits  almost  any  hand.  "Rob  Roy"  Pens  are 
made  in  one  of  the  best  equipped  factories  In  Bir- 
mingham, Eng.— the  home  of  the  pen-makins 
industry.  " 

Manufactured  by  the  proprietors  : 

Hinks,  Wells  &  Co.,  Birmingham,  Eng. 


The  McKinley  Edition  of 
Ten-Cent  Music 

will  always  hold  first  place  as  an  Edition  of 
Standard,  Classic  and  Teaching  Music. 

An  established  demand  for  this  line  of 
music  exists  throughout  the  United  States 
and  Canada.  It  meets  the  requirements  of 
the  Teacher,  Student  and  the  Accomplished 
Musician. 

It  has  proved  itself,  to  thousands  of 
dealers,  to  be  the  best  foundation  for  a 
sheet  music  department. 

Every  copy  of  The  McKinley  Edition  sold 
means  a  profit  of  over  200%  to  the  dealer. 

The  McKinley  Edition  (Revised  for  our 
Canadian  Trade)  conforms  in  every  detail 
with  Canadian  copyright  laws. 

A  great  advantage  to  the  merchant  as  a 
"Trade  Bringer"  is  the  catalogues  bearing 
the  dealers'  imprint  which  are  supplied  with 
both  of  these  Editions.  These  catalogues 
will  attract  more  customers  to  your  store 
than  any  other  medium  you  could  employ. 

Write  us  for  Samples  and 
Particulars  to-day. 

McKINLEY  MUSIC  COMPANY 

The  Largest  "Exclusively  Sheet  Music  House" 

in  the  World. 

CHICAGO:     1501-15    EAST    FIFTY-FIFTH    STREET 


BOOKSELLER      AND      STATIONER 


BUSINESS  CARD  HOLDERS. 

Illustrations  are  presented  here  of  a 
line  that  is  now  being  introduced  to  the 
Canadian   trade  by  the  Fonder  Engrav- 


ing Company,  of  Chicago.  The  bolder 
accommodates  ordinary  cards,  obviating' 
the  use  .  of  scored  or  perforated  cards 
Folder  cards  may  be  used  as  well 
as  single  cards.  Probably  the  most 
interesting"     news     for     the     retailer    is 


that  these  outfits  may  be  sold  at  a  price 
Enabling  him  to  double  his  money.  This 
card  case  or  holder  corner  in  twenty- 
three  different  sizes. 

Has  Automatic  Stop. 

The  Stewart  pencil  .sharpener  has  a 
new  feature,  being  an  automatic  stop 
between  the  cutting  cylinders,  thus  pre- 
venting the  possibility  of  breaking  the 
leads.  Another  new  feature  in  the  sale 
of  this  sharpener  is  that  an  extra  set  of 
cutters  is  supplied  with  each  machine. 

The  Chatsworth-  Stationery  Case  is  a 
new  offering  by  Menzies  &  Co..  the  case 
accommodating  fifty  sheets  of  linen  writ- 
ing paper  with  envelopes  to  match.  The 
case  has  a  handsomely  decorated  cover. 
In  the  space  below  the  pad  of  writing 
paper, '  information  is  given  regarding 
postal  money  order  rates. 


Trade   News  from 
Montreal 

More  Stationery  Men  Join  the  Colors 

—Letterettes    and    Ink    Pellets 

for   Soldiers,   Good   Selling 

Lines. 

Montreal,  July  30th.— In  this  city 
"Jaffery,"  by  W.  J.  Locke,  appears  to 
be  the  best  seller,  and  is  followed  close- 
ly by  "A  Far  Country,"  by  Winston 
Churchill.  Dealers  are .  also  expecting 
big  things  from  "Of  Human  Bondage," 


by  a  new  author  in  the  fiction  world,  W. 
Somerset   Maugham,  a   work   which   has 
only   recently   been  put   on   the  market. 
Punch   has  something  to   say  about  the 
pronunciation  of  this  author's  name  in 
a      recent      issue.       It      appears      that 
Maugham's  name  sounds  something  like 
"warm,"  in  "It  is  a  Waugham  day." 
Punch  remarks  that  the  Scotch  will  now 
be  calling  him  Maughrrrm.    "Of  Human 
Bondage"  records  a  man's  life  from  the 
ages   of  nine   to   thirty,     carrying     him 
through   many   varied    experiences.     The 
book   has   distinct   merit.    There   is   also 
a  continued  sale  for  "The  Double  Trai- 
tor,"  by   Oppenheim,   which   many  peo- 
ple consider  the  best  thing  he  has  done. 
Booksellers  in  Montreal  report  a  little 
more  stir  in  Canadiana,  and  confidently 
expect  more  business  from  now  on.  The 
railway  authorities  are  predicting  heavy 
tourist    traffic    from    the    United    States 
during  the  months  of  August  and   Sep- 
tember,  and    it   will   pay   booksellers   in 
points  of  interest  to  have  their  stocks  in 
readiness.     The   best   class   of  American 
tourist  business  usually  begins  in   Aug- 
ust,   that    being   about    the     time    when 
school    maams    and      lesser      American 
lights  have  had  their  little  vacations. 

War  books  continue  to  move  fairlv 
well.  "With  the  Allies,"  by  Richard 
Harding  Davis,  is  still  leading,  but  there 
is  a  very  good  demand  for  "A  General 
Sketch  of  the  European  War — The  First 
Phase."  by  Hillaire  Belloc.  It  is  a  mat- 
ter of  wonder  to  bookmen  to  find  Hil- 
laire Belloc,  known  as  the  author  of  a 
number  of  charming  books  of  essays, 
suddenly  recognized  as  a  leading  author- 
ity on  war.  "The  Battle  Glory  of  Can- 
ada" is  a  new  work  just  off  the  press, 
and  is  favorably  commented  on  by  Mont- 
real military  men  who  have  returned 
from  the  front.  Tt  deals  with  the  part 
played  by  the  Canadian  troops  ir, 
Flanders.  Tn  a  paper  cover  it  retails 
for  a  quarter. 

The  Scottish  Branch  of  the  British 
Red  Cross  Society  has  published  a  work 
entitled  "Scotland  for  Ever,"  which  is 
beincr  offered  to  the  public  at  $1.25.  Tt 
is  more  or  less  of  a  picture  book,  and  is 
not  likely  to  be  in  great  demand  just 
now;  towards  fall,  however,  there  should 
he  a  heavy  demand  from  the  Scottish 
population. 

A  Montreal  newspaper  on  Tuesday, 
Aug.  3.  had  a  full  page  advertisement 
for  kodaks  and  kodak  supplies.  The 
space  was  divided  among  the  druggists, 
photographic  supply  houses  and  station- 
ers of  the  city.  One  of  the  leading  book- 
sellers contracted  for  a  section  in  which 
he  advertised  photo  albums.  This  is  an 
idea  which  could  be  profitably  copied  by 
dealers  in  other  cities.  The  newspaper 
supplied  the  cut'for  the  general  scheme. 
There  is  little  to  say  about  stationery 
this  month.  Letterettes  and  ink  pellets 
for  soldiers  continue  to  have  a  big  sale. 
48 


NEW    CONCERN    MAKING    LOOSE- 
LEAD  DEVICES. 
Luckett  Loose  Leaf,  Limited,  Will  Mar- 
ket Products  Through  the  Trade. 

A  new  Canadian  concern  which  has  re- 
cently been  organized  to  enter  upon  the 
manufacture  of  loose  leaf  devices  and 
supplies  is  Luckett  Loose  Leaf,  Limited, 
of  Toronto.  The  head  of  this  concern  is 
J.  S.  Luckett,  who  has  had  years  of  ex- 
perience in  one  of  the  best  known  loose 
leaf  manufacturing  concerns  of  the 
United  States. 

AVhat  will  especially  interest  Can- 
adian stationers  is  the  fact  that  the 
cardinal  feature  of  the  policy  of  this 
new  concern  is  to  market  its  products 
through  the  stationers  'and  printers  of 
this  country. 

Bookseller  and  Stationer  has  been  fav- 
ored with  a  copy  of  this  concern's  first 
catalogue,  which  has  just  been  com- 
pleted. 

At  the  outset,  one  is  favorably  im- 
pressed by  the  practical  arrangement  of 
this  catalogue,  particularly  the  marginal 
indexing  by  means  of  which  one  can  im- 
mediately turn  to  that  part  of  the  cata- 
logue dealing  with  any  particular 
branch,  such  as  ledger  outfits,  solid  post 
binders,  or  ring  books.  There  are  fifteen 
of  these  main  divisions — all  indicated  by 
the  cur--out  marginal  index.  In  addition 
to  this  there  is  a  numerical  index  giving 
the  catalogue  number  of  everything 
listed  in  the  book,  its  name,  price  and 
page  on  which  it  is  described.  This  will 
be  sufficient  to  indicate  the  practical 
value  of  this  catalogue  to  the  dealer. 

The  catalogue  comprises  88  pases  with 
numerous  illustrations,  presenting  the 
whole  line  in  such  a  manner  as  to  make 
the  whole  proposition  easily  understand- 
able and  this,  as  most  readers  of  Book- 
seller and  Stationer  know,  has  been  the 
stumbling  block  which  has  prevented 
many  a  stationer  from  going-  aggressively 
after  this  business. 

In  conversation  with  Bookseller  and 
Stationer,  Mr.  Luckett  said  that  he  had 
for  several  years  been  imnressed  by  his 
knowledge  that  thousands  of  dollars 
worth  of  devices  and  supplies  had  been 
sold  annually  by  United  Slates  concerns 
to  Canadian  purchasers  and  finally  he 
decided  to  establish  a  Canadian  concern, 
adequately  equipped  to  take  care  of  this 
business. 

The  project  has  been  carried  forward 
with  commendable  enterprise.  Mr.  Luck- 
ett 's  faith  in  Canada  being  such  that  he 
was  not  deterred  by  the  outbreak  of  the 
war  a  year  ago. 

This  new  concern  is  located  in  commod- 
ious quarters  at  215-219  Victoria  street, 
Toronto,  and  is  now  ready  for  business. 
The  final  message  in  the  company's  list 
is:  "Every  item  shown  in  this  catalogue, 
including  metals  is  made  in  Canada  by 
Canadian  workmen." 


BOOKSELLER      AND      STATIONER 


V 


Paienud  Dec   7,  19U9 
*No.   777   Us   in-   wide,   and   only   1-16  in.   thick,   12   inches   long. 

Very  flexible,  double  brass  edges,  ready  for  use  either  side 
up.     Sixteenth  scale  on  one  side,  millimeter  scale  on  the  other. 

You   are   overlooking   a   good   one   if  you   do   not   carry   our 
School   Flexible. 

WESTCOTT-JEWELL  CO.,  se,!?eycaufsaals 

RULER  MAKERS  EXCLUSIVELY 


ARTISTS  MATERIALS 


We  carry  a  complete  line  of  Artists  Materials 

Agents  for  Winsor  &  Newton,  London,  Eng. 

A.RAMSAY  &  SON   C° 

EST'D.   1842.    MONTREAL. 


LOCAL  VIEW  POST  CARDS 
ADVERTISING  POST  CARDS 

IN  RUNS  OF  1000 

That's  our  specialty.  As  the  only  Post  Card 
concern  in  the  country  devoting  its  entire  effort 
a  ad  attention  to  one-thousand  runs  we  offer  you 
unusually  satisfactory  service,  prompt  delivery 
and  best  possible  prices.  Supplied  in  Black  and 
White  Photogloss  and  in  our  rich  Autocolor. 

Send  to-day  for  samples  and  prices. 
Jobbers  wanted  everywhere. 

GILBERT  POST  CARD  CO. 

CHICAGO 


309  River  Street 


BLANK 
BOOKS 

No  Matter  What  Size 
No  Matter  What  Kind 
No  Matter  What  Quantity 

WE  HAVE  THE  GOODS 

and  ours  are  the    right    quality  at   the  right  price. 

Columnar  Books 

Trial  Balance  Books. 

Grocers'  and  Butchers'  Pass  Books. 

Counter  Books. 

Pocket  Ledgers. 

Journals. 

Cash  Books. 

Ledgers. 

Minute  Books. 

Docket  Books. 

Cargo  Books. 

Index  Books. 

Bill  Books. 

Time  Books. 

Transit,  Level  and  Field  Books 

Reporters'  Note  Books. 

Books  of  Notes. 

Books  of  Drafts. 

Books  of  Receipts. 

Parcel  Receipt  Books. 

Order  Books. 

Etc.,  etc.,  etc. 

Write  for  Descriptive  catalog. 

SPECIAL  BOOKS  MADE  TO  ORDER. 


"ffy.DxttisdK 


Montreal 


L/IMI^TDD 
Toronto 


Winnipeg 


47 


BOOKSELLER      AND      S  T  A  T  I  0  N  E  II 


Time    and    Material 
Saver.      Weighs 
about    4     It 
Fully    nick- 
eled    plat- 
ed.   10(k; 
fool- 
proof. 


IDEAL  SELF-FEEDING  AUTOMATIC 
PORTABLE  EYELETTING  MACHINE. 

new   machine  has  a  "Trough  Magazine"  for  the   recep- 

IiU-al  Eyelets  formed  into  strips  of  (15)  fifteen 
in  the  United  States  and  foreign  countries.)  With 
coke  of  the  handle  papers  are  perforated,  eyelets  are 
v  Inserted  and  made  secure,  without  a  miss  or  a 
N  EYELET  IS  LOST.  No  other  portable  device  as 
so  simple  or  sturdy  of  construction  as  the  Ideal.  A 
busy    office. 


FREE  TRIAL 

One  only  Ideal  Automatic  Self-Feeding  Kyeletting 
Machine  sent  to  responsible  dealers*  on  30  days'  trial. 
It  must  meet  fullest  approval  or  may  be  returned  for 
credit.      Price   and    trade   discount    from    sole    Mfrs, 


IDEAL  SPECIALTIES 
MFG.  CORP. 

552  PEARL  STREET 
NEW  YORK,  U.S.A. 


IMPROVED  SUPERIOR  PAPER  FASTENERS 

CTUAL  SIZE  (Improved   August.   1914.) 

ARE    APPROPRIATELY    NAMED.      THEY 
ARE  SUPERIOR  TO  ALL  OTHERS. 

Improved  Superior  Paper  Fasteners  have  double 
prongs,  two  (2)  piercing  points  tend  to  prevent 
papers  from  twisting. 

Improved  Superior  Paper 
I'asteners  have  closed 
prong  housings  which 
protect  fingers  from  be- 
ing lacerated;  this  is  not 
s  i  with  the  open  sleeve 
kind. 
Recent  Improvements  (i.e.) 
deeper  double  prongs 
and  prong  housings  aud 
the  new  chamfered 
edges,  each  an  added 
efficiency,  have  made  the 
Improved  Superior  Paper 
fasteners  Fit  the  paper. 
They  are  by  far  the  peer 
f  all  others. 


M&£ 


SEE  THOSE 
PRONGS  ? 


TRADE  MARK 


WHEN   we   announce   that   the   "Van   Dyke"    Is   the    Best 
pencil  we  have  produced,  every  stationer  knows  that  it 
must  be  one  of  exceptional  merit. 
Fifty  years  of  experience,  coupled  with  the  best  efforts  of  our 
chemical  laboratory  in  the  conduct  of  varied  and  prolonged  ex- 
periments to  provide  what  is  essential  in  a  lead  we  would  call 
"our  best,"  have  resulted  in  the  "Van  Dyke." 

Absolute  smoothness,  an  unvarying  texture  and  a  wear-re- 
sisting durability — elements  so  necessary  in  the  ideal  drawing 
lead,  have  been  developed  to  an  unusual  extent,  and  the  "Van 
Dyke"  will  more  than  satisfy  the  most  critical  of  professional 
and  technical  users. 

No.  600  "Van  Dyke"  is  Hexagon  Shape,  Yellow  Polish,  with  lead  in  the 
following   degrees  :   CB,    5B,   4B,   3B,   2B,   B,   HB,   F,   H,   2H,   3H,  4H,   5H, 
GU,  7H.         Quality  and  Accuracy  of  Degree  of  Lead  Guaranteed. 
We  shall   be  glad   to  submit  samples  and  interesting  prices  to   the  trade 

upon  request. 


Made  in  America  by 
The  Oldest  Lead  Pencil  Factory  in  America 


EBERHARD  FABER 


NEW  YORK 


PHYSICAL 
CULTURE 

'  The  Leading  Publication  of  its 
kind. 
Edited  by  John  Brennan. 
On  sale  the  21st  of  each  month 
from  your  News  Company.  Fully 
returnable  within  60  days.  Give 
it  a  display.  Call  your  custom- 
ers' attention  to  it  and  they  will 
not   want   to   be   without   it. 

Advertising-    matter    furnished    on    request. 
PUBLISHED    BY 

PHYSICAL  CULTURE  PUBLISHING  CO. 

FLAT  IRON  BUILDING  .'.  NEW  YORK 


HOLD  THE  LINE 


(Registered) 


London  (  Eng. ) 
Export  Agency, 
8  St.  Bride  St., 
LONDON,  E.C. 


Here's  the  line  to  hold — John 
Heath's  Telephone  Pen.  You 
will  not  hold  it  long  because 
it  sells  so  quickly.  There's 
quality  about  it.  It  writes 
smoothly,  never  corrodes,  and 
lasts  long.  Get  connected  with 
the  Telephone  Pen  for  quick 
sales. 


Supplied  by  all 
the  leading 
wholesale 

houses  in 
Toronto       a  n  d 

Montreal. 


To  everyone  who  uses  a  Loose 
Leaf   System  you  can  sell  the 

"F-B" 
Loose  Leaf  Holder 


Pat.   May   13,    1913 

Keeps  his  old  records  in  permanent  form  instead  of 
lying  around  in  disorderly  bundles. 

Permits  quick  and  easy  reference.  Practical  and  low- 
priced  Adjustable  to  fit  any  size  of  paper,  or  whatever 
the  location  of  punch  holes. 

Send  to-day  for  prices  and  particulars. 
ROCKHILL  &  VIETOR,  Sole  Agents,  Dep't  "F-B" 

(Branch:  180  N.  Market  St.,  Chicago)     22  Cliff  St.,  New  York 


48 


BOOKSELLER      AND      STATIONER 


CLASSIFIED  ADVERTISING 


Advertisements  under  this  heading,  2c  pel 
won-d    per    insertion. 

Where  replies  come  to  our  care  to  be  for- 
warded, five  cents  must  be  added  to  cost  to 
cover  postage,  etc. 


MISCELLANEOUS. 

BOOKS— ALL  OUT  OF  PRINT  BOOKS  SUP- 
plied  no  matter  on  what  subject.  Write  us. 
We  can  get  you  any  book  ever  published. 
F  lease  state  wants.  When  in  England  call  and 
see  our  50,000  rare  books.  Baker's  Great  Book 
shop,  14-16  John  Bright  Street.  Birmingham, 
England. 

PAYSON'S  INDELIBLE  INK.  TRADE  SUP- 
plied  by  all  Leading  Wholesale  Drug  Houses 
in  the  Dominion.  Received  Highest  Award 
Medal  and  Diploma  at  Centennial,  Philadel- 
phia, 1876;  World's  Fair,  Chicago,  1893,  and 
Province  of  Quebec  Exposition,  Montreal,  1897 

FOR  SALE.  AT  A  BARGAIN— AUTOMATIC 
card  printing  press,  complete  with  type  and 
all  equipment,  ready  for  use.  Send  for  par- 
ticulars  and  price.  The  Grigg  Book  & 
Stationery    Company,   Pembroke,   Ontario. 

THE  VIKING  PENCIL  WORKS  OF  COPEN- 
hagen,  Denmark,  are  open  to  appoint  respon- 
sible representatives  in  Canada  to  handle 
complete  range  of  "Viking"  copying,  coloured 
and  lead  pencils.  Write,  giving  full  partic- 
ulars. 


CARBON   PAPERS   AND 
TYPEWRITER  RIBBONS 

Manufacturers  of  the  highest  quality. 
It  will  pay  you  to  give  your  customers 
the  best. 

J.  A.  HEALE  &  CO. 

96  JOHN  STREET  NEW  YORK 


HOTEL    DIRECTORY. 


HALIFAX   HOTEL 

HALIFAX,  N.S. 


A.00OTJNTANT8    AND    AUDITORS. 


JENKINS  &   HARDY 

Assignees,  Ohartered  Accountants,  Estate  and 

Fire  Insurance  Agents. 

15J  Toronto  St.  52  Oan.  Life  Bldg. 

Toronto  Montreal 


/ 


.._—..    ^  *  .._.  -. «     ™,^.     --  »  .  nrv^.    Whitedge   Efficiency 

FREE  SAMPLES  TO  DEALERS  ,  c.A»  PaP«r 

^^^^^mm^^^l^^^^^^^^    Once  used  always  wanted 

Quality  builds  business  most  effectually.  Quality  in  typewriter  carbon 
papers  is  best  exemplified  in  Whitedge  Efficiency,  as  indicated  by  the 
verdict  of  thousands  of  the  most  experienced  and  capable  typists,  who  prefer 
this  brand  because  they  have  proved  its  merit.  Give  the  typists  the  carbon 
paper  they  know  to  be  best  and  their  work  will  naturally  be  good.  That  is 
a  strong  point  for  dealers  to  keep  in  mind — with  every  box  of  Whitedge 
Efficiency  they  sell  they  will  satisfy  a  customer,  and  that  is  what  creates 
what  every  dealer  is  after — Repeat  orders. 
Send  to-day  for  free  samples  to  prove  quality. 

Made  only   by  THE  H.    M.   STORMS   CO.,   New   York 
A.   S.    HUSTWITT  CO.,  Canadian  Distributors,  44  Adelaide  St.  West,  Toronto 


JUST 
OUT 

Made 

in 
Canada 


BADGER 


Carried   in  2,   3, 

A — Automatic  levers  permit  the  user  to 
open  or  close  the  rings  without  touch- 
ing them.  No  pinched  fingers  or  soiled 
sheets. 

B — Plat  rings.     Leaves  don't  tear  out. 

C — "Built-in"  pocket.  Can't  peel  or  tear 
from   binding. 

I> — Pocket  reinforced  with  cloth.  Won't 
rip. 

E — A  one-piece  lining  extends  throughout 
width  of  cover  and  under  fixture.  The 
usual    two-piece   lining    is   apt   to    peel 


5,  6  and   7   Kings 

along    the    inner   edges.      The    one-piece 

lining    cannot    peel    and    is    much    more 

sightly. 
F — 'Gold    imprint. 

G — Highly    nickel-finis'hed    top    plate. 
H — This  is   the  ordinary   shaped   index   tab 

which    is    apt    to    tear    from    the    sheet 

with   little   wear. 
I— This    is    the    BADGER    index    tab.      Its 

different     shape     and      greater      surface 

covering     increases     its     strength     and 

wearing  quality. 


In  the  BADGER  RJN1G  BOOK  the  patented  fastenings  by  which  the  rings  are  firmly 
riveted  to  the  plates  makes   it  impossible  for  them  to  work  loose. 

The  manner  in  which  the  ring  pressure  is  applied  is  an  entirely  exclusive  BADGER 
feature.  The  mechanism  .is  so  constructed  that  a  more  binding  grip  is  procured  than 
any  other  make  of  ring  book. 

METHOD  OF  OPERATION 
TO    OPEN    RINGS— Place    thumbs    on    In-        TO  CLOSE  RINGS — Place  thumbs  on  Out- 
side of  levers.     A  slight   Outward   pressure        side   of   levers.     A   slight    Inward    pressure 
opens     them.  closes  them. 

Our  new  Pabrikoiil  Ring  Book  Covers,  with  flexible  binding,  are  good  looking  and 
wear  well.  Cover  to  fit  leaf  11  x  8%— Vi  inch  rings— $2.  This  same  cover  bound  in 
leather — $3.50.  We  stock  all  standard  sizes  in  both  the  fabrikoid  and  heavv  cowhide 
leather. 


The  Heinn 

Company 

R.  W.  Riddell,  Pres.-Treas. 


Walkerville, 
Ontario 

W.   T.   Wood,   Secretary. 


TICKET  and  CONDUCTOR  PUNCHES 

THE  BEST  MADE 
THE  FRED  J.  MEYERS  MFG.  CO.,  Hamilton.  Ohio,  U.S.A. 


When  answering  an  advertisement  in  this  paper 
tell  the  advertiser  where  you  saw  it. 


There  is  Big  Money  in 

Automatic  Card  Printing 

The  Automatic  prints  while  you  wait 
Business  and  Calling  Cards,  Tickets, 
Invitations  Announcements  &  many 
others.  Prints  100  per  minute,  6000 
per  hour.    Write  today  for  our  free  catalog  36. 

S.  B.  FEUERSTEIN  &  CO. 

542  W.  Jackson  Blvd..  CHICAGO 


Proving  a  Tremendous    Selling  Help 

The  new,  illustrated  booklet,  "How  to  Place 
Your  Pictures,"  is  creating  unusual  sales  for 
many  dealers,  and  is  free  to  you  for  the 
asking.  The  booklet  points  out  the  numerous 
uses  of 

MOORE  PUSH-PINS 

Glass  Heads,  Needle  Points 

MOORE  PUSH-LESS  HANGERS 

The  Hanger  with   the  Twist 
Has  inclined  tool-tempered  steel   nail 

and  suggests  many  ways  of  greatly  increasing 
your  sales  of  these  everyday  conveniences. 
Link  up  your  store  and  efforts  with  our 
extensive  advertising  and  write  for  prices 
and  discounts  to-day. 

MOORE   PUSH-PIN   CO..    113    Berkley   St..   Philadelphia 


JOHN  BULL'S  SURPLUS 

CHILDREN  By  Denis  Crane 

Author  of  "A   Vicarious   Vagabond,"  etc. 

An  examination  into  the  question  of 
Child  Emigration. 

London:   HORACE    MARSHALL    &    SON 

Canada:  FRANK    HILLS,  Hamilton,  Ontario 

PRICE,   $1.00 


BOOKSELLER      AND      STATIONER 


BUYERS'   GUIDE 


MADE 


CANADA 

ADDING  MACHINE  ROLLS 

More   profit   for  the  dealer. 
Write   us  lor  samples  and   prices. 

MONARCH   PAPER  CO.,  Limited 

Manufacturers  419  King  St.  W.,  Toronto 


2  TOYS 
IN  1 

THE   NEW   SONOPHONE 

A  real  brass  horn  and  musical  instrument 
combined.  Every  child  can  blow  a  horn, 
then  play  the  musical  instrument. 

A  BIG  SELLER  THIS  YEAR. 

Sonophone     Co.,    338    Broadway,    N.Y. 

L.  G.  BEEBE,  Canadian  Representative, 
53  Yonge  Street.  Toronto 


LOOSE-LEAF 
METALS 


De  Luxe  Line  Metals  are  used  in  every 
civilized  country  in  the  world.  We  make 
all  kinds..     Write  for  Catalogue  No.  32. 

WILSON-JONES  LOOSE  LEAF  CO. 

CHICAGO  .'.  NEW  YORK 


Wycil  &  Company 

85  Fulton   Street,   New  York  City 

carry  a  large  stock  of 

German,  French,  Spanish 
and  Italian  Grammars 

of  the 
Gaspejr-Otto-Sauer  Series 
Liberal  Discounts  to  the  Trade 


THEY  MAKE 
MONEY 

For  the  Dealer  be- 
cause they  Save 
Money  for  the  Cus- 
tomer. 

Sectional  View.  Pen, 
pushing  down  float  in 
middle,  forces  fresh  ink 
onto  prnpoint.  Float 
'  then  closes  hotUe  like  a 
cork.  No  waste,  spill, 
spatter  or  blot.  Ask  for 
descriptive    catalog.  Self-closing    Ink, tan  1. 

Sengbusch   Self-Closing   Inkstand   Co. 
200  Stroh  Building,  Milwaukee,  Wis.,  U.S. A 


ART    SUPPLIES. 

Artists'   Supply  Co.,  77   York  St.,  Toronto. 
A.  Ramsay  &  Son  Co.,  Montreal. 

BLOTTING    PAPERS. 
Tte    \lbemarle  Paper  Co.,   Richmond,  Va. 
John  Dickinson  &  Co.,  Montreal. 
Dawson  &  Sons,  W.  V.,  Montreal. 
BLANK     BOOKS. 
Boorum  &  Pease  Co.,  Brooklyn,  N.Y. 
Brown   Bros.,    Ltd.,   Toronto. 
Buntin,    Gillies    &    Co.,    Hamilton. 
W..    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
National   Blank   Book   Co.,   Holyoke,   Mass. 
The  Copp,   Clark  Co.,   Toronto. 
CHRISTMAS    AND    PICTURE    POST    CARDS. 
Dow  &   Lester,  Foresters  Hall  Place,  Clerken- 

well    Rd.,   London,  E.C.. 
Alfred  Guggenheim,  529  Broadway,  N.Y. 
Birn   Bros.,   266  King  St.   W.,  Toronto. 
Menzies  &  Co.,  Toronto. 

Packard  Bros.,  329  Craig  St.  W.,  Montreal,  Que. 
Valentine  &  Sons,  Toronto  and  Montreal. 
T.  J.   Wright  &  Sons,   Ltd.,  Blackhorse   Lane, 

Walthamstow,  London. 
Samuel  A.  C.  Todd,  26  Bothwell  St.,  Glasgow, 

Scotland 
Raphael  Tuck  &  Sons  Co.,  Ltd.,  9  St..  Antoine 
Street,    Montreal. 

CODE   BOOKS. 
The   American    Code   Co.,   83    Nassau    St.,    New 
York. 

CRAYONS. 
American  Crayon  Co.,  Sandusky,  Ohio. 
Binney  &   Smith,   New   York. 

EMBOSSING. 
Standard    Embossing   Co.,   36-38   Lombard    St.. 
Toronto 

ENVELOPES. 
Brown  Bros.,   Limited,  Toronto. 
Buntin,   Gillies   &   Co.,    Hamilton. 
Copp,   Clark   Co.,   Toronto. 

W.,    V.    Dtiwson,    Limited,    Montreal,    Toronto, 
Winnipeg. 
FANCY   PAPERS,  TISSUES  AND  BOXES. 
Dennison    Mfg.   Co.,    Boston. 
Menzies   &   Co.,   Toronto. 

A.    R.    MacDougall    &    Co.,    266    Hing    St.    W., 
Toronto. 

FOUNTAIN     PENS. 
Arthur  A.  Waterman   Co.,  Ltd.,   New   York. 
Mabie,   Todd   &   Co.,   Toronto. 
Sanford    &    Bennett    Co.,    51-53    Maiden    Lane, 

New    York. 
A.     R.    McDougall    &    Co.,    266    King    St.    W., 

Toronto. 
Paul  E.  Wirt  Co.,  Brown  Bros.,  Ltd.,  Toronto, 
Canadian    Agents. 

INKS,  MUCILAGE  AND  GUMS. 
Chas.  M.   Higgins  &  Co.,   Brooklyn,   N.>. 
The  Carter's  Ink  Co.,   Montreal. 
W.,    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
Stephens'    Inks,    Montreal. 
S.    S.    Stafford    Co.,    Toronto. 
"Gloy,"    A.    R.    MacDougall    &    Co.,    266    King 

St.    W.,    Toronto. 
"Glucine,"    Menzies   &    Co.,   Limited,   439   King 
St.  W.,  Toronto. 

INDELIBLE     INK. 
Carter's    Ink   Co.,    Montreal. 
Payson's    Indelible   Ink. 
S.    S.   Stafford   Co.,   Toronto. 
H.  C.   Stephens,  London,  Eng. 
INKSTANDS. 
The   Sengbusch  Co.,  Milwaukee. 

LEAD    AND    COPYING    PENCILS. 
American   Pencil   Co.,   New   York. 
A.    R.    McDougall    &    Co.,    266    King    St.    W., 
Toronto. 

LOOSE     LEAF     BOOKS,     BINDERS     AND 
HOLDERS. 
The   Brown    Bros.,   Ltd.,   Toronto. 
Boorum    &    Pease   Co.,    Brooklyn. 
Buntin.    Cillies   &    Co.,    Hamilton. 
W.    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
The  Copp,  Clark  Co.,  Toronto. 
National    Blank   Book   Co..   Holyoke,   Mass. 
Rockhill  &   Victor.  22  Cliff  St.,   New   York  City. 
Smith,    Davidson    &    ,Wright.    Ltd..    Vancouver. 
Warwick    Bros.    &    Rutter.   Toronto. 
Wilson-Jones   Loose   Leaf   Company.    3021    Car- 
roll   Ave.,   Chicago;    129  Lafayette   St.,    New 
York. 


50 


THE  FAULTLESS  LINE 

OF  LOOSE  LEAF  METALS 

Most  complete  line  of  Ledger,  Sectional 
Post,  Solid  Post  and  other  Loose  Leaf 
Metals. 

On    request    to-day    our    Catalog    GC    and 
special    proposition. 

STATIONERS  LOOSE  LEAF  CO. 


342  Broadway 
203  Broadway 


Milwaukee,  Wis. 
New  York  City 


HOGGSON  TIME  STAMPS 

Time   Every    Act,  Operation    or   Transaction 


In  Successful  Daily  Use 
Since  1889 

PRICE: 

$5.00,     $10.00,    $15.00 

GUARANTEED 

S.  H.  HOGGSON  &  CO. 

Thames  Building 
NEW  YORK 


Standard 
Commercial  Works 

CANADIAN  CUSTOMS  TARIFF 
HAND    BOOK.     Enlarged    and    revised 

to  date Price,  $1.00 

MATTE'S   INTEREST   TABLES   at   4 

to   10   per   cent Price,   $3.00 

MATTE'S   INTEREST    TABLES    at    3 

per  cent Price,  $3.00 

HUGHES'  INTEREST  TABLES  and 
book   of   days   combined,   at   3   to   8   per 

cent Price,  $5.00 

HUGHES'  SUPPLEMENTARY  IN- 
TEREST  TABLES    Price,   $2.00 

HUGHES'  INTEREST  TABLES  at  6 
and  7  per  cent.,  on  folded  card, 

Price,  $1.00 
HUGHES*  SAVINGS  BANK  INTER- 
EST  TABLES,   at   3   or   3%   per   cent., 

each  on  separate  card Price,  $1.00 

BUCHAN'S    STERLING    EXCHANGE 

TABLES    Price,  $4.00 

BUCHAN'S  STERLING  EQUIVA- 
LENTS   AND    EXCHANGE    TABLES. 

Price,  $L00 
BUCHAN'S  PAR  OF  EXCHANGE 
(Canadian)  Mounted  on  card.  Price,  35c 
THE  IMPORTER'S  STERLING  AD- 
VANCE TABLES.     From  5  to  100  per 

cent,   advance    Price,   $2.00 

IMPORT     COSTS.       A     new    Advance 

Table   Price,  $1.50 

THE  IMPORTER'S  GUIDE.  Advance 
Tables   Price,  75c. 

A  complete  catalogue  of  all  the  above  pub- 
lications sent  free  upon  application. 

Morton.Phillips  &  Co. 

PUBLISHERS 
IIS  Notre  Dame  St.  West  MONTREAL 


N.B.— The  BROWN  BROS..  Ltd  .  Toronto,  oarry 
a  full  line  of  our  publications. 


IIOOKSELLER      AND      STATIONER 


BUYERS'  GUIDE 


LEATHEH  AND  FANCY  GOODS. 

Brown   Bros.,    Ltd.,   Toronto. 
Warwick    Bros.   &    Rutter,   Toronto. 

MAP     PUBLISHERS. 

Rand,    McNally    &    Co..    Chicago. 
The  Copp,   Clark   Co.,   Toronto. 

METAL  PARTS  FOR  LOOSE  LEAF 
BINDERS. 

Wilson-Jones  Loose  Leaf  Company,  3021  Car- 
roll Ave.,  Chicago;  129  Lafayette  St.,  New 
York. 

NEWS    COMPANIES. 

Imperial    News    Co.,    Montreal,    Toronto,    Win- 
nipeg. 
Toronto   News   Co. 
Montreal  News  Co. 
Winnipeg    News    Co. 

PAPER    FASTENERS. 


Ideal    Specialties    Mfg 
New   York   City. 


Corp.,    552    Pearl    St. 


PAPETERIES   AND    WRITING    PAPERS. 

W..    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
The   Brown   Bros.,   Ltd.,   Toronto. 


STATIONERS'   SUNDRIES. 

Brown      Bros.,      Ltd.,      Wholesale      Stationers, 

Toronto. 
I'l'e    Copp,    Clark    Co.,    Wholesale    Stationers, 

Toronto. 
W.,    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
Buntin,  Gillies  &  Co.,  Hamilton. 

STEEL     WRITING     PENS. 

John     Heath,    8    St.    Bride    St.,    E.C.,    London, 

11  inks,    Wells  &   Co.,   Birmingham,   Eng. 

Ksterhrook  Pen  Co.,  Brown  Bros.,  Ltd.,  Tor- 
onto,  Canadian    Representatives. 

A.  It.  MacDougall  &  Co..  266  King  St.  W., 
Toronto. 

TALLY  CARDS.  DANCE  PROGRAMMES, 

The   Chas    H.   Elliott   Co.,    North    Philadelphia. 

Pa. 
Verdier,  Ltd.,  18  Christopher  St.,  London,  B.C. 
Warwick  Bros.   &  Rutter,  Toronto. 

TYPEWRITER     RIBBONS     AND     CARBONS. 

Mittag  &  Volger,   Park  Ridge,  N.J. 

The  A.  S.   Hustwitt  Co.,  Toronto. 

J.    A.    Heale   &   Co.,    96    John    St.,    New    York, 

WALL    PAPERS. 

•nntons,    Ltd.,   Toronto. 
STANDARD    COMMERCIAL   PUBLICATIONS. 

.lorton,    Phillips  &   Co.,   Montreal. 


The  Copp,   Clark   Co.,   Toronto. 
Buntin,   Gillies  &   Co.,    Hamilton. 
Baton,  Crane  &  Pike,  Pittsfield,  Mass. 
A.    R.    MacDougall    &    Co.,    266    King    St.    W., 
Toronto. 

PLAYING     CARDS. 

(ioodall's   English   Playing  Cards,   A.  O.   Hurst, 

Scott   St.,   Toronto. 
Consolidated     Lithographing     and     Mfg.      Co., 

Ltd.,    Montreal. 
U.  S.  Playing  Card  Co.,  Cincinnati,  O. 

PICTURE  POST   CARDS. 

Dow    &    Lester,    Foresters    Hall    Place,    Clerk- 

enwell    Rd.,   London,   E.C. 
Gilhert   Post   Card    Co.,   54  W.   Lake   St.,   Chi- 
cago. 
Birn  Bros.,  266  King  St.  W.,  Toronto., 
Valentine  &  Sons   Publishing  Co.,  Montreal. 
T.  J.   Wright  &  Sons,   Ltd.,  Blackhorse   Lane, 

Walthamstow,   London. 
Raphael    Tuck    &    Sons,    Ltd.,    9    St.    Antoine 

St.,   Montreal. 
Philip   G.   Hunt   &   Co.,  332   B.illiain    High    Rd., 

London.  Eng. 

SHEET    MUSIC. 

Anglo-Canadian  Music  Pub.  Assn.,  144  Vic- 
toria  St.,   Toronto. 

McKinley  Music  Co.,  1501-15  East  Fifty-Fifth 
St.,   Chicago. 


Eagle   ORLOFF   Pencils         Retail  Price  5c.  each 


i<£E 


843  H B        *"0RL0FF"*  Commit £ead 


EAGLE  PENCIL  CO. 
NEW  YORK 


Packed  One  Dozen  in  Pull-Off  Box — Half  Gross  in  a  Carton,  Hexagon  Shape,  Yellow  Polish.  Gilt  Stamp. 
Accurately  graded  in  NINE  DEGREES :         2B      B      HB       F      H      2H      3H      4H      6H 

These  pencils  contain  the  purest  and  best  Graphite,  and  are  specially    adapted  for  DRAUGHTSMEN, 
ARCHITECTS,  LITHOGRAPHERS,  BOOKKEEPERS  and  MERCHANTS. 

EAGLE  PENCIL  COMPANY,  377  Broadway,  New  York 


TOY  PROFIT 


There  is  good  profit  in  a  line  of  Toys — besides, 
it  attracts  the  family  trade  and  that  is  the  kind 
that  pays. 

Successful  toymen  keep  posted  on  trade  hap- 
penings, new  articles,  new  ideas  of  salesmanship 
and   window   dressing,   where   to   buy   stock,   etc. 


ti 


PLAYTHINGS" 


each  month  has  all  the  news  of  the  toy  trade. 
Subscription  price  ONE  DOLLAK  AND  FIFTY 
CENTS  a  year  postpaid. 

Subscribe  now  and  join  those  who  are  keeping 
up-to-date  and  in  the  swim. 

A  sample  copy  free  if  requested. 

McCREADY  PUBLISHING  CO.,  1I8r7|sw2Y8^treet 


The  Selright  Talking  Machine  and 

The  Alright  Dog  Playing  and  Singing 
Its  A  Long.  Long  way  To  TippeRary" 


51 


BOOKSELLER   AND   STATIONER 


Animal  A. B.C.  Toy  Blocks 


Most  attractive  sellers  now  on  the 
market.  Made  up  in  boxes  &&  x  10^ 
and  8^  x  14.  Each  set  is  composed 
of  24  blocks  of  light  wood  covered  on 
both  sides  with  high-grade,  5  colors, 
lithographed  pictures  of  gripping 
interest  to  the  juvenile  mind. 

IVrite  for  prices  and  particulars. 


FULTON  SPECIALITY  CO. 


- 


128  FULTON  STREET 


ELIZABETH,  N.J.,  U.S.A. 


52 


BOOKSELLER      AND      STATIONER 


Customers  that  Come  Again 

are  the  kind  that  bring  you  surest  profits.  But  customers  of 
this  sort  are  only  attracted  and  held  by  the  reputation  for 
giving  good  value  and  satisfactory  goods. 

One  advantage  enjoyed  by  the  dealers  who  handle 

M.  &  V.  RIBBONS  AND  CARBONS 

is  the  regularity  with  which  customers  return  for  repeat  orders. 

The  M.  &  V.  Line  is  by  far  the  most  prominent  of  Typewriter  Ribbons  and  Carbon 
Papers  to-day.  Almost  every  country  in  the  world  knows  them  as  the  most  dependable 
and  long  lasting  duplicators  procurable.  The  M.  &  V.  Line  give  clearer,  cleaner  impres- 
sions for  a  much  longer  time  than  any  other  ribbons  or  carbons. 

Dealers  take  a  well-deserved  pride  in  handling  the  M.  cV: 
V.  Line.  Why  not  write  to-day  for  terms'?  Attractive 
advertising  helps  sent  on  request.    Write  now. 

MITTAG  &  VOLGER,  Inc. 

Principal  Office  and  Factories,  PARK  RIDGE,  N.J.,  U.S.A. 


BRANCHES: 

New    York,   X.Y.,  201   Broadway. 
Chicago,  111.,  205  W.  Monroe  St. 
London,  7  and  S  Dyers  Bldg.,  Holbocn, 
E.C. 

AGENCIES— III  every  part  of  the  world: 
in  every  city  of  prominence. 


Ensum 


LINE 


^^tosjs^kk 


A  Summer  Specialty 

OUE  Photo  Albums  contain  25  and  50 
leaves  of  black  photo  paper.  They  are 
made  in  various  sizes,  with  stiff  hacks  hinged 
to  open  straight  hack.  The  binding  is  of  full 
black  cloth,  with  gilt  side  stamp. 
Yon  can  sell  these  hooks  during  August — or  any 
other  time  of  the  year.     Retail  for  35c  to  .$1.65. 

Send  for  the  National  Catalogs. 
NATIONAL    BLANK    BOOK    CO. 

HOLYOKE,  MASS.,  U.S.A. 


REAL  PHOTO 
POSTCARDS 


Produced    from    customers'    originals.       Good 
prints  may  he  sent  (any  size)  for  reproduction. 

PRICES:   F.  0.  B.  London,  Packing  free. 


Real  Photo  Glossy  Surface 

(Toned) 

500 
each. 

9.50 

1000 
ea<-li. 

9.00 

Real  Photo  Glossy  Surface 

(Blacfc  and  White) 

9.00 

8.50 

Real  Photo  Matte  Surface 

(Black  and  White) 

8.50 

8.00 

per  thousand. 

Reduced  prices  for  quantities.     Samples  post 

free. 

TERMS:   2%  cash  with  order,    or  aga 

hist  B/l 

j.  subject 

to  references. 

PHILIP  G.  HUNT  &  CO. 

Head  Office  and  Factory: — 

British  Real  Photo  Post  Card  Works, 

332,   Balham   High   Road  LONDON,   S.W. 

Telegrams:    Autobrom-Bal,    London. 

(City    Office:    34,    Paternoster    Row,    E.C.) 

All    communications    to    Head    Office. 


BOOKSELLER      AND      STATIONER 


\ 


"Look  through" 
this  list  of 

School  Goods 

Insure  prompt  delivery  by  ordering 
now    before    the    last    minute    rush. 

Scribblers  and  Exercise  Books 

New    patriotic    designs,    every    grade    of    paper. 

Foolscap  Paper 

All  rulings  and  qualities. 

Blackboard  Brushes 

"Andrews  Wool  Felt"  and  "Favorite  Dustless." 


Crayons 

Several  new  styles  in  chalk  and  wax 
at  all   prices. 

Compasses 

Eight  lines  of   popular  sellers. 

Drawing  Paper 

Manilla,   Cartridge   and    Hand-made. 

Pencil  Sharpeners 

Retailing  from   lc.   to  $4.50  each. 

School  Bags 

Leather  and   Canvas  bags  in  all  sizes 
and   styles. 

Watercolors 

Including    new    Royal    Academy    tin 
boxes. 


Drawing  Pins 

American  made  one-piece   steel  pins 
at  reduced  prices. 

Mathematical  Instruments 

In  sets  for  primary  and  advanced  work. 

Erasers 
Note  Books 
Pencils 
Penholders 
Rulers 

Pencil  Boxes 
Slates 
Slate  Pencils 


HrtMlLiON 


CANADA 


iMaUM 


AND 


OFFICE  EQUIPMENT  JOURNAL 


The  only  publication  in  Canada  devoted   to  the   Book,  Stationery  and  Kindred 
Trades,   and    for   thirty   years   the   recognized   authority   for   those   interests. 

MONTREAL,  701-702  Eastern  Townships  Bank  Bldg.     TORONTO,  143-153  University  Ave.        WINNIPEG,  34  Royal  Bank  Bldg.       LONDON,  ENG.,  88  Fleet  St.,  E.C. 


VOL.  XXXI. 


PUBLICATION     OFFICE:     TORONTO,     SEPTEMBER,      1915 


No.  9 


For  Business  Reasons 

it  pays  to  sell  your  customers  the  best  fountain  pens 
you  can  buy.    The  "best"  pen  is  the  one  that  gives 
your  customers  the   greatest   satisfaction   and 
the  longest  service  for  their  money.    In  other 
words,    a    quality    pen    at    an    attractive 
price.     The  materials,  the   workman- 
ship, the  thought  and  care  that  go  into 
every 

Sanford  &  Bennett 

Commercial  Safety  Pen 


make  it  durable  in  wear  and  most  dependable  in  ser- 
vice.   A  pen  with  simple  and  accurate  mechanism 
—  writes  perfectly,   carries  safely  —  never 
sweats,  leaks   or  sticks.     Can   be  carried 
about  any  old   way,   in  purse,   bag  or 
pocket,    without    spilling    ink.     A 
steady  seller  and  a  strong  favor- 
ite with  travelers.    There  are 
good  business  reasons  for 
its     reputation     a  n  d 


Write  To-day 


for  prices  and  discounts  on  Sanford 
&  Bennett  Commercial  Pens,  and 
Sanford  &  Bennett  Autopens. 


Sanford  &  Bennett  Co. 

51-53  Maiden  Lane,  New  York 

W.  E.  Coutts,  Canadian  Sales  Agent,  266  King  St.  W.,  Toronto 


popularity 


BOOKSELLER      AND      STATIONER 


St«S».G   RING   BOOKS 

MADE  IX  CANADA  and  made  BIGHT. 
5   Bindings.  ()(>    Stock   Number-.. 

POCKET — .Built  in,  cannot  pull  louse  .it  corners  or  edges.  Reinforced 
nnd   anchored   .it   edges,   prevents  tearing   of  leather. 

kings — iMechanically  fastened  to  plates — cannot  work  loose.  Perfect 
union    of  joints — will    not    tear   sheets. 

METAL — Equipped  with  Boosters  at  each  end  to  open  rings  auto- 
matically. l'i  sitive.  live  opening  and  closing.  .Mechanically  fast- 
ened  to   the   binding — cannot   pull   loose. 

CONSTRICTION-  Guaranteed.  Individual  care  has  been  given  to  every 
point    of  construction   and    methods   followed   insure   best   results. 

MATERIAL— Nothing  but  the  best  is  used.  Our  leathers,  canvas 
cloth  are  the  highest  quality  and  our  imitation  leather  does 
crack  and   peel. 

SHEETS   AND    INDEXES- Highest    grade    Made-in-fanada    papers. 

i  urate   ruling,   trimming   and    punching.     Genuine  Leather   and    Linen 
Index    Tabs,    clear    cut    and    firmly    attached. 

Our   line   is   complete — .Memo   Books   to    Ledgers.      Write   for   our  88-page 
catalog    and    introductory    offer. 

Luckett  Loose  Leaf,  Limited 


;i  n  d 
not 


Ac- 


215-219  Victoria  Street 


Dept.  S. 


Toronto.  Ontario 


To  everyone  who  uses  a  Loose 
Leaf   System  you  can  sell  the 

"F-B" 
Loose  Leaf  Holder 


Pat.   May   13,   1913 

Keeps  his  old  records  in  permanent  form  instead  of 
lying  around  in  disorderly  bundles. 

Petmits  quick  and  easy  reference.  Practical  and  low- 
priced  Adjustable  to  fit  any  size  of  paper,  or  whatever 
the  location  of  punch  holes. 

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ROCKHILL  &  VIETOR,  Sole  Agents,  Dept  "F-B" 

(Branch:  180  N.  Market  St.,  Chicago)     22  Cliff  St.,  New  York 


r 


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Every  Store  and  Business 
a  Prospect 

Every  store,  every  busi- 
ness office  in  your  local- 
ity is  a  waiting  buyer 
for  Acme  Card  Index 
Outfits.  Their  useful- 
ness is  apparent  at 
sight,  even  for  house- 
hold use.  Made  of 
strawboard,  covered  with 
cloth,  audi  fitted  with 
tape  and  disc  fastener. 
Have  the  strength  neces- 
sary for  long,  satisfact- 
ory service  and  at  a 
price  that  pleases  every 
one. 


At  last  a 
Sharpener 

that  will  not 
break  the  point — 

STEWART 

PENCIL  SHARPENER 


Business  men  and  home-folks  just  naturally  went  strong  for 
the  Stewart  when  it  was  first  placed  on  the  market.  Now 
that  its  usefulness  has  become  better  known,  the  Stewart  is 
a   necessity    in   almost   every   home   and   business   office.. 

For  the  Stewart  is  made  with  a  special  steel  bridge — that 
absolutely   prevents  the   pencil  .point  from   breaking. 

The  Stewart  is  a  time  and  dirt  saver — and  an  economizer  of 
pencils.  It  encourages  neat  habits — and  prevents  the  mistakes 
due  to   indistinct   pencil   marks.     Sells  for  .$3.00. 

Extra  set  of  cutters  with  each  machine,  giving-  practically  two 
sharpeners    for    the    price    of    one. 

Get  the  Stewart  on  display  in  your  store  now  before  its  sale 
is   diverted   elsewhere. 

Write  for  Trade  Discount. 

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Canadian  Representatives 

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ACME 

CARD 

INDEX  OUTFITS 


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^ 


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Complete  wi"h  Blanks  and  Index  Cards.     Three  Inches  Deep  Inside. 

31)«£lol>C ^Wernicke  Co.£t6.     Stratford,  Ont. 


No.  33-A— Box  of  200 
White  Cards,  3x5,  record 
ruled  i  Form  1-Si  :  1  set  26 
Alphabetical  Guides.  Buff. 
No.  35-B— Box  of  150  Buff 
cards,  .",x.">.  record  ruled 
( Form  1-Si  :  1  set  month- 
ly guid«S,  Salmon  ;  1  set 
daily  (1-31)  Guides.  Blue. 
No.  35-'C — Consisting  of  1 
Box:  150  Buff  Cards.  :'.x.~. 
ledger  ruled  (Form  30- Si  ; 
1  set  (101  Alphabetical 
Guides,  Blue:  1  set  (5) 
Alphabetical  Guides.  Sal- 
mon ;  1  Guide  Card  printed 
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CARDS 

MADE  IN  ENGLAND 

Five  new  striking  designs  just  out, 
in  addition  to  those  already  out  and 
illustrated. 


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n. 


R 


e  m  e  m 


brance."   "V  eniant  Omnes." 


(LET  THEM  ALL  COME) 


TO  RETAIL  AT  50c. 

"It's  a  Long  Way  to   Tipperary." 
"Letters  from  Home." 

TO  RETAIL  AT  25c. 

The  Quality  and  Style  sells  Playing 
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Order  through  your  Jobber. 

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^<^ 


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range  of  Styles  and  Prices,  in  Seal,   Morocco,   Etc. 

|     MEMORANDUM  BOOKS,  PRICE  BOOKS,  Address  Books,  Etc.,  in  great  variety. 

DAILY  OFFICE  JOURNALS,  and  POCKET  DIARIES  1916,  Noted  and  Unexcelled. 

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Patriotic.  Xmas  and  New  Year  Post 
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and  $30.00  per  1,000 

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and  Real  Photo  Process 

Seccotine,  10,  15,  20  cent  sizes. 

AU  FORD'S 

Colors     BLOTTING     British 


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winter  stock  of 

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SPECIAL. -Just  added  to  the  line,  but  not  included  in  t^ie  above  assortment— LOU  VAIN. 
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Natalie  S.  Lincol: 


Coming  Sept.  9th 

THE  MONEY  MASTER 

By  SIR  GILBERT 

PARKER,   Bart. 

His  first  long  novel  since  The 

Judgment     House,     a     tale    of 

French  Canada. 

Cloth    $1.50 


Cloth 


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Illustrated 


*THE  OFFICIAL 
CHAPERON 

By  NATALIE 
SUMNER  LIN'COLN. 
who  wrote  '  'The  Trevo 
Case.''   Cloth  $1.25. 


DEAR  ENEMY,  by  Jean  Webster,  a  humorous  story 
with  drawings  by  the  author  in  keeping  with  the 
story — same  heroine  as  in  "Daddy  Lone  Legs." 
" $1.25 

THE  LAW-BREAKERS,  by  Ridgewell  Cullum, 
author  of  "The  Way  of  the  Strong."  This  new  book 
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*THE  FREELANDS,  by  John  Galsworthy.  All  lovers 
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this  book — full  of  joy  and  beauty $1.25 

EMMA  McCHESNEY  &  CO.  The  same  rich  fund 
of  humor  that  characterized  the  other  refreshing 
stories  by  Edna  Ferber $1.00 

-THE  INDISCREET  LETTER,  bv  Eleanor  H. 
Abbott,  author  of  "Molly  Make-Believe, "  and  like  it 
in  ecstatic  gaietv  of  personality  and  whimsicality 
' ." 50c 

"VICTORY.  Important  new  novel  by  Joseph  Con- 
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*IT  PAYS  TO  ADVERTISE,  by  Magrue  and 
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*SUNDOWN  SLIM,  by  H.  H.  Knibbs.  This  is  an- 
other stirring  and  adventurous  tale  bv  the  author  of 
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-DOODLES,  by  Emma  C.  Dowd,  a  new  tale  by  the 
author  of  "Pollv  of  the  Hospital  Staff,"  a  most 
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*  THE  HIGH 
PRIESTESS 

By  ROBERT  GRANT 

A  Story  of  the  Married 
Life  of  a  New  Woman 
of  the  present  generation 
— a  latter  day  Selma. 

Cloth  $1.35 


The         ygk, 

FOOLISH  .$»' 

VIRGIN    £3f 


THE 

FOOLISH 

VIRGIN 

By  THOMAS  DIXON 

An  Intensely  Interesting 

Tale  in  this  Noted 

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By  MARY  ROBERTS  RINEHART 

K.  Le  Moyne  has  been  a  famous 
surgeon.  That  much  Mrs.  Rinehart 
lets  us  know  soon  after  her  story 
opens.  But  why,  at  the  age  of 
thirty,  should  he  drop  out  of  th» 
world  that  has  known  him  and  come 
to  the  little  town  where  Sidney  Page 
lives? 

Sidney  is  a  strong,  beautiful  girl, 
training  hard  to  become  a  nurse. 
Perhaps  it  is  because  she  is  so  happy 
and  young,  that  life  suddenly  begins 
to  press  in  upon  her,  crowding  her 
ideals  with  puzzling,  harsh  realities. 
But  always  there  are  friends  who 
love  and  watch  over  her — and  there 
is    "K." 

It  is  a  matter  for  congratulation 
that  Mrs.  Rinehart  has  emphasized 
in  this  novel  the  strongest  element 
of  her  success  as  a  story-teller — her 
keen  and  sympathetic  appreciation 
of  the  joys  and  troubles  of  young 
love.  "K"  is  warmer,  richer,  truer 
than    anything  she   has   done   before. 

Cloth  $1.35 


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LOOK— The  Newest  from  M.  G.  &  S. 

ELTHAM 
HOUSE 

By  Mrs.  Humphry  Ward 

Author  of  "DELIA  BLANCHFLOWER" 

Frontispiece  in  colors  by  Frank  Crane 

Unquestionably  the  author's  greatest  novel.  Possesses 
throughout  the  note  of  elevation  and  nobility  which  marks 
great  fiction.  It  depicts  the  struggle  of  a  divorced 
woman  and  her  second  husband  for  social  and  political 
honors.  "Eltham  House"  will  easily  be  one  of  the  really 
big  fiction  leaders  of  the  autumn. 

Get  your  order  through  now.    Large  12mo,  $1.35  net. 


A  New  Feature  in  Canada 

THE  STAR   LIBRARY    OF 

POPULAR   FICTION 

Paper,    15c    Each 

Tho    Perils    of    Pauline 

Charles  W.  Goddard 
The   Exploite  of   Elaine 

By  Arthur  B.  Eeeve 
The   Two   Sisters 

Virginia    Terhune    Van    De    Water 

300  Latest  Stories 
By   300    Famous    Story   Tellers 

Lapidowitz,    Tlu    Schnorrer 
Ky  Bruno  Leasing 
Mirandy 

By   Dorothy   Dix 
In   tho   Web   of   Life 

By    Virginia   Terhune    De   Water 
The    Forest    Pilot 

By    Edward    Huntingdon 
The   Ghost    Breaker. 

Charles   W.    Goddard   and    Paid    Dickey 
Tho    Misleading    Lady 

Charles   W.    Goddard    and   Paul   Dickey 
The   Voice   on   the   Wiie 

Eustaco   Hale   Ball 
Guy     Garrick 

Arthur   B.    Reeve 
Cordelia    Blossom 

George      Randolph      Chester     and      Lillian 

Chester 
Steve  of  the   Bar  G.    Ranch 

Marion    Reid    Girardot 
Hearts   a    La    Mode 

Epicurean    Episodes.      Dorothy    Dix 
The    Goddess" 

Goi|vemein'    Morris    and    C.     W.     Goddard 

POPULAR   COPYRIGHT 
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Tho    Exploit.-,    of    Elaine 

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Virginia   Terhune   Van    De  Water 

301  Latest  Stories 

By    SIT.)    Famous    Story    Tellers 
Lapidowitz,   The  Schnorrer 

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By    Edward    Huntingdon 
Tho   Ghost    Breaker 

Charles    VV.   •Goddard    and    Paul    Dickey 
Tho    Misleading    Lady 

Charles    W.    <»<ullard    and    Paul    Dickey 
The    Voice   on    tho   Wire 

Eustace   Hale    Ball 
Cordelia    Blossom 

George      Randolph      Chester      and      Lillian 

Chester 
Hearts   a   La  'Mode 

Epicurean   Episodes.     Dorothy   Dix. 
Tho   Long   Fight 

Georgo    Washington    Ogden.      A    novel    of 

tho    Oklahoma    Oil    Fields 
Tho    Goddess 

GouTerneu?    Morris    and    C.    W.    Goddard 


A  Delightful  New  Love  Story  by  the  Author  of 
"The  Rose  Garden  Husband" 


WHY  NOT? 


By  Margaret  Widdemer 

"There's    no   reason   why   not" 

says  the  author — no  reason  why 

all  of  us  should  not  realize    our 

dreams.      Miss    Widdemer    has 

written  one  of   those    rare    and 

refreshing    stories    designed    to 

make  people  happier.     She  has  recaptured  all  of  "the 

first,  fine,  careless  rapture"  of  her  notable  success,  "The 

Rose  Garden  Husband,"  and  has  added  new  elements  of 

beauty.    "WHY  NOT"  is  full  of  personality  and  charm 

— a  book  for  all  who  believe  that  dreams  and  ideals  arc 

the  greatest  things  in  life. 

Illustrated  by  George  Hood.    Price  $1.25  net. 

Hearst's  International  Library  Co.,  New  York 


McClelland,  goodchild  &  stewart,  limited 

266  King  Street  West  PUBLISHERS  TORONTO,   ONT. 


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mi 


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G 
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MG&siiiiiiii  MORE  BIG  SELLERS iiimg&s 


A  YOUNG  MAN'S  YEAR 


By  ANTHONY  HOPE,  author  of 

"The  Prisoner   of    Zenda  '*    and  At    «j» 

Rupert  of  Hentzau."     Cloth *1 .03 


book 


Cloth,  $1.35 


For  most  people  it  will  be  sufficient  to  simply  say  that  this  is  a  new 
by  Anthony  Hope  and  that  it  is  his  finest  since  "The  Prisoner  of  Zenda." 
Many  things  may  befall  a  man  in  a  year,  but  seldom  do  they  occur  in  such  profusion 
or  variety  as  in  the  case  of  Art'hur  Lisle  of  the  Middle  Temple,  Esquire,  the  young- 
English  lawyer  whose  surprising  adventures  in  love  and  business  are  related  in  this 
engrossing  novel.  And  seldom  indeed  are  they  so  entertainingly  presented  as  in  this 
delightful  story  of  modern  England  in  the  peaceful  days  "before  the  War.  It's  a  big 
book — a  book  of  real  literary  distinction  as  well  as  absorbing  plot  and  it  is  going  to 
be  tremendously  popular 

AN     EXTRAORDINARY     SUCCESS 

Keplete  with  typical  pictures 
of  Western  life  and  striking  de- 
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woven  into  well-balanced  drama, 
"'The  Treasure  of  Hidden  Valley," 
Willis  George  Emerson's  new 
novel,  is  being  favorably  com- 
mented upon  by  the  world's  nest 
known    critics. 

The  book  unfolds  a  fascinating 
story  of  life  on  the  plains  of 
Wyoming,  its  scenes  shifting 
from  the  rugged  fastnesses  of  the 
high  Sierras  to  the  city  of  'San 
Francisco. 


By  HOWARD  VINCENT  O'BRIEN 

In  "Thirty.''  the  author  signifi- 
cantly presents  THE  POWER 
OF  PERSONALITY.  The  strug- 
gle of  a  newspaper  that  sets  out 
to  tell  the  truth  "regardless" 
makes  a  story  of  gripping  inter- 
est, owing  to  the  unprincipled 
effo.'ts  of  those  who  thought 
they  could  control  its  actions. 
The  heroine  is  a  rich  and  beau- 
tiful woman,  heiress  to  a  huge 
fortune  who,  realizing  her  re- 
sponsibility to  the  world,  desires 
to   in.ake  her  life  useful. 


THE 

TREASURE 
OF  HIDDEN 
VALLEY 

By 

Willis 
George    Emerson 

Cloth.   $1.25 


A 

NEW 

OPPENHEIM 

BOOK 


a 


THE  WAY  OF  THESE  WOMEN" 


By  E.  PHILLIPS  OPPENHEIM 


Cloth,  Illustrated,  $1.35 


This  is  a  inost  unusual  love  story,  touched  with  mystery,  with  the  best 
portraiture  of  the  fair  sex  this  author  has  achieved.  Imagine  a  man  and  his 
fiancee  each  believing  the  other  guilty  of  a  murder,  each  desiring  to  shield  the 
other,  and  a  second  woman  ready  to  take  advantage  of  the  situation  by  giving 
the  man  choice  of  marriage  with  her  or  the  disclosure  of  his  fiancee's  guilt! 
Discarding  the  complicated  mechanism  which  goes  to  the  making  of  t lie  tale  of 
mystery  and  intrigue,  Mr.  Oppenheim  has  woven  a  tensely  written  story  around 
one  event,  concentrating  the  whole  love  interest  of  the  book  upon  two  people. 


MOLLY  A  JOY  BOOK 

Adding  Another  Name  to  the  List  of  Sweet 
Heroines  of  Fiction 

This  new  and  altogether  delightful  story  of  a  girl  who  will 
naturally  be  classed  with  Pollyanna,  Jean,  Anne,  Janice,  and 
Rebecca,  has  added  greatly  to  the  fame  of  Jean  DeForest, 
author  of  "  The  Love  Affair  of  a  Homely  Girl."  "  Molly" 
is  published  at  $1.25  net.     What  they  think  of  the  book: — 


H-eTORCST'  j 

r:..*.  'A    iS> 


'Mean  Louise  de  Forest's  'Molly'  introduces 
us  to  a  fair  young  maid  of  New  York  State,  who 
is  fit  for  the  company  of  Rebecca,  of  Pollyanna, 
of  that  Anne  who  lived  at  Green  Gables— of  all 
those  heroines  of  fiction  who  pass  in  printed 
pages  from  sweet  and  precocious  girlhood  into 
the  period  of  love-dreams. 

It  is  a  story  well  written,  full  of  incident, 
full  of  joy,  and,  best  of  all,  full  of  Molly." 

— Extract  from   review  in   The  World.  New 
York. 


"From  the  moment  the  reader  meets  Molly 
toiling  up  the  hot  village  street  with  the  baby 
waif  in  her  arms,  he  is  captive  to  her  efferves- 
cent joy  in  life." — Extract  from  review  in  The 
Spri  n  r/fie  I  el  Repv  b  lican . 

"Molly  is  a  dear  girl  and  Miss  de  Forest  has 
drawn  her  with  quite  a  skilful  touch,  making 
her  seem  human  and  real  with  her  impulsive 
ways  and  her  big,  warm  heart,  always  ready  to 
bubble  up  into  capable  action." — Extract  from 
review  in  The  New  York  Times. 


'% 


THIS  WILL  BE  AN  IDEAL  BOOK  FOR  CHRISTMAS  GIVING 

McClelland,  goodchild  &  stew  art,  Limited 

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Drawn  by  F.  CUNLIFFE-OWEN,  F.R.G.S.  ("A  Veteian  Diplomat") 
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Different  Degrees  of  Stickiness 


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BOOKSELLER  &  STATIONER 

DEVOTED    TO    THE    INTERESTS   OF   THE 
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Vol.  XXXI 


SEPTEMBER,  1915 


No.    9 


A  Severe  Arraignment  of  Canadian  Booksellers 

Based  on  Assertions  Made  by  Representatives  of  the  Book  Publishing  Houses  of  Canada. 


COMPLAINT  is  often  made  that 
Canadian  booksellers  are  lacking 
in  initiative  and  that  when  this 
eiiticism  is  made  and  comes  to  the  at- 
tention of  these  dealers,  it  has  no  effect 
on  them  whatever — simply  rolls  off  like 
water  off  a  duck's  back,  each  individual 
merchant  pharisaically  throwing  out  his 
chest  and  thanking  his  own  commercial 
sense  that  lie  is  not  like  these  other 
lackadaisical  dealers  whom  they  class  as 
back  numbers,  "hang-overs"  from  the 
nineteenth  century!  Criticism  has  been 
so*  persistent  and  appeals  to  Bookseller 
&  Stationer  so  strong  to  make  some 
effort  to  wake  up  the  booksellers  of  Can- 
ada to  a  sense  of  their  own  shortcom- 
ings; that  something  needs  must  be 
done ! 

Are  You   Guilty? 

Men  in  the  wholesale  trade — not  in- 
dividual publishing  houses — but  practic- 
ally all  of  them,  and  their  traveling 
salesmen,  have  voiced  complaints  such 
as  the  foregoing  when  in  conversation 
on  trade  topics  with  Bookseller  &  Sta- 
tioner. 

When  the  scribe  militantly  takes  up 
the  cudgels  in  defence  of  the  trade,  in- 
stancing certain  outstanding  live  Can- 
a  lian  retail  booksellers  who  are  ad- 
mittedly as  progressive  as  any  merch- 
ants in  any  trade,  anywhere,  he  is  asked 
to  name  a  few  more  of  the  same  calibre 
and  is  forced  to  retire  from  the  debate 
crestfallen,  the  limited  number  of  such 
dealers  of  the  first  rank  revealing  a 
tragic  trade  condition. 

Coming  to  the  point  and  addressing 
the  Canadian  booksellers  let  us  get  per- 
sonal : — 

Where  do  you  stand? 

Are  you  one  of  the  booksellers  who 
are  guilty  of  having  the  Canadian  book 
tree  classed  as  the  most  backward  and 


By  a  Staff  Writer. 

unenterprising   of   Canada's  retail    mer- 
chants? 

You  can  find  the  answer  in  your  own 
town.  Are  you  classed  by  the  people 
of  your   own   community   as   one   of  its 


Suggestions 
Wanted 

TO  emphasize  the  value  of  co- 
operative effort  on  the  pari 
of  the  retailers,  Bookseller 
and  Stationer  would  like  to  publish 
in  the  next  issue,  brief  accounts 
of  good  schemes  showing  how  to 
increase  this  year's  Christmas 
book  sales.  These  might  well  be 
based  on  methods  that  have  been 
tried  out  and  proved  to  be  effec- 
tive. 

Do  not  pass  this  up.  Do  your 
hit.  It  will  not  take  long  to  jot 
down  or  dictate  a  few  notes  to 
your  stenographer  and  send  them 
on  to  Bookseller  and  Stationer  for 
publication. 

A  goodly  response  will  enable 
us  to  present  a  variety  of  sugges- 
tions next  month  that  will  be  valu- 
able to  every  Canadian  bookseller. 

Give  one  good  suggestion  and  in 
return  get  several  that  you  can 
adopt  to  help  you  to  make  more 
money  in  your  1915  Christmas 
trade  bookselling  campaign! 


15 


enterprising  merchants,  or  do  people  re- 
fer to  your  store  as  being  behind  the 
times  ' 

Ts  your  business  being  promoted  by 
advertising  in  the  newspapers  or  by  any 
other  good  use  of  printer's  ink  to  oil 
the  wheels  of  your  business? 

It  is  only  necessary  to  read  and  digest 
statements  of  booksellers  as  appearing 
in  the  series  of  reports  printed  in  re- 
cent issues  of  Bookseller  &  Stationer 
under  heading  of  "Sidelights  on  Trade 
Conditions  in  Canada,"  to  reveal  the 
sorrowful  self-pity  indulged  in  by  many 
Canadian  booksellers  who  attribute  the 
backward  tendency  of  their  business  to 
all  manner  of  infringements  of  their 
established  trade  rights  as  well  as  to 
general  ill  usuage  by  people  and  insti- 
tutions at  home  and  abroad. 

They  constantly  indulge  in  futile  lam- 
entations such  as  t'.iese  until  they  fjol 
even  themselves  in  harping  on  com- 
plaints, frequently  vague  and  sometimes 
groundless,  thus  beclouding  the  real  rea- 
son— lack  of  genuine  business  activity, 
which  lack  is  not  necessarily  due  to  in- 
capacity but  usually  attributable  to  mer- 
chants allowing  themselves  to  get  into  a 
rut  or  else  to  plain  laziness! 

It  takes  a  bomb  to  wake  up  such  men, 
but  when  they  do  wake  up  something  is 
bound  to  happen. 

We  realize  full  well  that  we  are 
"monkeying  with  a  buzz-saw"  in  this 
course  we  have  adopted.  But  if  in  thus 
Stirring  things  up  the  sleeping  ones  are 
really  awakened  we  will  have  accom- 
plished sreat  things  for  the  Canadian 
book  trade  publishers  and  retailers  alike. 
If  any  booksellers  are  inclined  to  hit 
back  all  the  better.  The  columns  of 
Bookseller  &  Stationer  are  open  for  a 
general  discussion  "let  the  chips  fall 
where  thev  ma  v." 


BOOKSELLER      AND      STATIONER 


The  Maclean  Publishing  Company 


LIMITED 


JOHN  BAYNE  MACLEAN 
II.  T.  HUNTER 


President 
General    Manager 


PUBLISHERS    OF 


Bookseller  and  Stationer 

and  Office  Equipment  Journal 

ESTABLISHED    1885. 
EINDLAY  I.  WEAVER         .-  Manager 

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PUBLISHED    MONTHLY 


Vol.  XXXI. 


SEPTEMBER,  1915. 


No.  9 


The  Trade  Paper's  Field. 

GOING  in  advance  of  the  commercial  traveler 
the  trade  paper  creates  demand  with  the 
retailer.  It  is  the  medium  between  the  manu- 
facturer, wholesaler  and  retailer  and  consequently 
occupies  a  field  distinctly  its  own,  being  kept  out  of 
the  hands  of  consumers  and  bringing  the  retail  buy- 
ers and  the  firms  who  sell  them  into  the  closest  pos- 
sible touch.  To  the  retailer  the  trade  paper  is  the 
only  means  he  has  of  getting  an  unbiased  view  of 
what  is  going  on  in  his  field. 

The  thousands  of  circulars  and  'elegantly  printed 
advertising  matter  often  circulated  by  large  houses 
among  their  retailers  undoubtedly  have  a  certain 
effect,  but  the  mere  fact  that  it  emanate-  from  the  job- 
ber or  manufacturer  has  a  tendency  to  belittle  its 
influence  and  importance.  The  retailer  looks  to  the 
trade  paper  to  learn  the  facts  and  obtain  reliable  in- 
formation with  reference  to  lines  of  merchandise  on 
their  merits,  as  well  as  suggestions  covering  the  vari- 
<  us  branches  of  the  business,  designed  to  show  the 
way  to  better  njercantiling. 

Restoring  Good  Trade. 

SINCE  the  beginning  of  the  war  there  has  been  a 
marked  falling  off  in  business  and  it  is  only 
after  a  full  war  year  that  there  is  genuine  in- 
dication of  trade  improvement.  The  big  encourag- 
ing factor  is  the  promise  of  record-breaking  crops  in 
the  Canadian  West.  A  significant  circumstance  is 
that  in  all  branches  of  trade  there  were  cancellations 
of  advertising  appropriations,  with  promises  to 
resume  advertising  again  under  normal  conditions. 
In  looking  back  over  the  past  year  does  it  not  appear 
obvious  that  one  reason  for  the  extremely  lean  busi- 
ness was  the  lack  of  adequate  business  promotion  by 
means  of  advertising?. 

The  newspapers,  magazines,  trade  and  class  pv  - 
lications,  have  all  borne  witness  to  the  curtailment 
of  publicity — the  oil  of  business. 


Instead  of  being  a  measure  of  economy,  discon- 
tinuing or  seriously  curtailing  advertising  has  in 
reality  hurt  business  in  general  and  individual  firms 
in  particular. 

It  will  not  require  very  hard  search  to  find  con- 
cerns in  all  branches  of  trade  who  have  had  greater 
success  in  the  past  year  of  stress  by  reason  of  sticking 
to  their  advertising  guns,  than  competitors  showing 
less  confidence  and  courage  by  cutting  out  their 
usual  advertising.  Naturally,  even  the  former  have 
not  done  so  well  as  in  the  fat  years,  because  of  the 
general  backwardness  of  trade,  a  condition,  as  previ- 
ously intimated,  fostered  by  the  seriously  reduced 
general  advertising. 

Mercantile  concerns — manufacturing,  wholesale 
and  retail — should  keep  in  mind  the  certain  return 
of  better  times  eventually,  and  that  advertising  done 
now  will  not  only  mitigate  present  trade  conditions 
but  bring  further  reward  when  trade  again  reaches 
high  tide. 

Take  the  case  of  a  manufacturer ;  cessation  of  ad- 
vertising entails  danger  of  the  firm's  product  falling 
into  oblivion  with  the  buying  public. 

New  firms,  which,  notwithstanding  the  crisis, 
take  a  chance  at  advertising,  appear  and  gain  busi- 
ness which  it  will  be  hard  for  the  old  firms  to  recover 
in  better  times,  because  only  by  continuous  publicity 
can  satisfactory  results  be  obtained. 

Cancelled  advertising  has  been  the  cause  of  idle- 
ness being  enforced  on  many  employees  in  business 
concerns  of  all  kinds  throughout  the  land.  Others 
have  had  their  wages  reduced.  Consequently  the 
buying  power  of  the  people  has  become  seriously  im- 
paired. 

Pessimism  has  been  rampant  and  now  that  the 
still  small  voice  of  optimism  is  singing  of  better 
times  because  of  the  good  news  from  the  West,  it  is  to 
be  earnestly  hoped  that  commercial  concerns  gener- 
ally will  realize  that  by  means  of  judicious  advertis- 
ing they  can  do  valiant  service  in  promoting  public 
confidence  and  bringing  back  prosperity. 


Hang  This  Over  Your  Desk 

GENERALLY  speaking,  cards  giving  good 
advice  such  as  "Do  it  Now,"  "Stick  a  cigar  in 
your  face,  tip  back  your  hat  and  go  lick  the 
world,'"  "This  is  my  busy  day,"  etc.,  are  horrible. 
Men  who  need  these  aids  to  get  going  need  electric 
-hocks  to  wake  them  up.  But  here  is  a  card  which, 
for  subtlety  and  effectiveness,  has  yet  to  be  equalled 
and  so  is  worth  a  place  in  any  man's  office. 

Aldus,  the  famous  Italian,  displayed  it  over  the 
door  of  his  workroom  in  Venice,  way  back  in  1501. 
It's  just  as  good  to-day.     Here  it  is: 

WHOEVER    ARE   YOU. 

"I  earnestly  entreat  you  to  dispatch  your  business 
as  soon  as  possible,  and  then  depart,  unless  you  come 
hither,  like  another  Hercules,  to  lend  some  friendly 
assistance;  for  here  will  be  work  to  employ  you  and 
as  many  as  enter  this  place." 

— Aldus  Pus  Manutius. 

m 

Building  Home  Trade 

IF  there  are  in  town  buyers  of  your  goods  who  are 
in  the  habit  of  purchasing  in  considerable  quan- 
tity and  sending  out  of  town,  go  after  these  people 
and  make  them  customers.     Give  them  rinht  prices. 


10 


British  Made  Toys  Suitable  for  Canadian  Trade 

Description  of  the  Great  British  Industries  Fair  By  a  Special  Correspondent — Valuable  Infor- 
mation for  Canadian  Dealers. 


READERS  will  recall  the  brief  re- 
ference to  the  British  Industries 
Fair  presented  in  the  August 
issue  of  "Bookseller  and  Stationer."  A 
special  correspondent  now  gives  a  more 
extended  description,  for  the  benefit  of 
Canadian  retailers,  of  some  of  the  lines 
shown.  This  was  the  biggest  trade  ex- 
hibition ever  organized  in  England. 

The  trades  exhibiting,  representing 
six  hundred  makers,  were  those  which 
had  been  specially  subject  to  German 
competition.  The  industries  comprised 
toys  and  games,  glass,  clocks,  jewelry, 
fancy  goods,  cutlery,  silver  and  electro- 
plate, printing  and  stationery. 

It  is  impossible  in  the  space  at  the 
writer's  disposal  to  deal  with  all  the  dif- 
ferent sections  of  exhibits.  Accordingly, 
attention  is  directed  to  the  toys  and 
games  section,  with  a  passing  reference 
to  fancy  goods,  printing  and  stationery, 
and  design. 

Dealing  with  the  general  character  of 
the  exhibits,  there  can  be  no  question 
that  British  makers  can  turn  out  excel- 
lent and  original  designs,  though  in  the 
cheaper  toys  a  striving  after  complex 
models  tended,  in  some  instances,  to 
crudity  and  lack  of  proportion.  It  is, 
perhaps,  in  strength  and  durability  that 
makers  in  England  excel;  the  toys  and 
games  exhibited  were  evidence  of  this 
fact.  Such  a  point  should  weigh  strongly 
with  Canadian  buyers  when  ordering 
supplies,  for  strong  toys  are  less  liable 
to  break  in  transit,  involving  as  it  does 
sometimes  three  or  four  changes  before 
they  reach  their  destination.  Another 
fact,  too,  is  that  British  makers  are  giv- 
ing more  attention  to  packing  for  export. 
In  the  matter  of  prices,  the  exhibits 
showed  clearly  that  British  makers  are, 
generally  speaking,  catering  for  the  lines 
selling  retail  above  a  shilling.  Except  in 
a  few  cases  they  are  not  attempting  to 
make  the  very  cheap  toys  which  Ger- 
many used  to  put  on  the  market  in  enor- 
mous quantities. 

There  was  a  big  range  of  wooden  toys, 
new  and  familiar  indoor  games,  soft 
toys,  as  well  as  a  good  collection  of 
fancy  leather  goods;  but  there  was  a 
poor  show  of  dolls,  teddy  bears,  and  me- 
chanical toys.  The  weak  point  of  the 
exhibition  was  in  the  dolls.  The  majority 
of  those  seen  by  the  writer  did  not  com- 
pare favorably  with  the  German  lines, 
either  in  price  or  quality.  Great  im- 
provements will  have  to  be  made  1» 
facial  coloring  and  the  finishing  off  of 
the  limbs;  and  the  "wooden"  expres- 
sion must  be  got  rid  of.     The  doll  busi- 


ness in  England  is,  so  to  speak,  in  its 
infancy.  Dolls'  tea  sets  were  good  in 
design,  but  prices  were  somewhat  high. 
The  designs  for  surface  decoration  were 
excellent,  many  well  known  artists' 
work  being  shown.  Odin  Rosenvings  and 
Norman  Wilkinson  had  three  excellent 
poster  designs  executed  for  the  Can- 
adian Pacific  Railway.  There  were  also 
admirable  designs  for  book  covers,  pro- 
grammes, and  pamphlets  by  students  of 
arts  and  craft  schools,  as  well  as  profes- 
sional artists.  The  examples  of  printed 
books,  lithographs,  and  three  and  multi- 
color process  work  were  creditable  to 
the  acknowledged  high  standard  charac- 
terizing British  printers  and  engravers. 

In  noticing  the  particular  exhibits  in 
the  toys  and  games  section,  the  writer 
has  in  view  those  houses  whose  goods  are 
specially  suitable  for,  and  are  sent  into, 
the  Canadian  market. 

Regarding  mechanical  toys,  one  of  the 
best  lines  being  shown  comprised  engine 
and  tender  and  set  of  rails,  retailing  at 
one  shilling.  It  has  fiat  steel  springs, 
and  the  finish  is  as  good  as  German 
similar  priced  goods.  Orders  were  given 
by  the  representatives  of  one  or  two  big 
Canadian  houses.  Another  was  an  ex- 
cellent complete  clockwork  train,  com- 
prising engine  tender,  two  coaches,  and 
set  of  rails,  packed  in  attractive  box, 
sellling  at  5s.  6d.  There  is  also  mak- 
ing a  2s.  6d.  line,  and  a  vertical  engine 
priced  at  12s.  6d.  retail.  Prices  are  at 
present  15%  to  20%  higher  than  the 
German  pro  war  prices.  A  domestic 
line  which  was  also  to  be  seen  was  a 
butter-making  machine  selling  at  3s. 

In  lighting  specialties,  was  a  highly 
finished  torch,  priced  at  10s/6d.  Maxi- 
mum light  is  ensured  by  the  heavy  cap- 
acity "Volex"  battery  in  combination 
with  the  Tingo-wire  metal  filament.  Spe- 
cially suitable  for  Canada  was  the  "Vol- 
talite'  lamp  priced  18s./6d.,  self-gen- 
erating, no  batteries  being  required. 

A  new  firm  in  the  toy  trade,  was  show- 
ing three  good  lines  in  metal  cannons, 
with  interchangeable  parts,  so  that  any 
broken  parts  can  be  replaced  at  small 
expense.  The  most  popular,  which 
should  go  well  in  Canada,  is  a  model  of 
the  famous  French  75  mm.  field  gun, 
selling  as  a  2s./6d.  line.  All  three  are 
breech-loading,  the  working  is  very 
simple,  and  they  can  be  elevated  to  any 
position  desired.  One  of  this  firm's  nov- 
elties was  a  4y2d.  toy  mine. 

Some  good  lines  of  nested  drums, 
specially  suitable  for  the  Canadian 
trade,  were  seen.  The  drum  is  attach- 
17 


able  and  collapsible  of  tin  or  parchment, 
and  they  are  made  in  all  sizes.  In  iron 
heads  sets  of  five  drums  are  45s.  per 
twelve  sets;  skin  heads  both  sides,  set 
of  five  drums  68s.  per  dozen  sets. 

One  of  the  few  London  firms  showed 
collapsible  cardboard  games  and  novel- 
ties. One  was  pocket  draughts,  priced 
7s./6d.  per  dozen  sets.  Two  other  good 
lines  in  their  show  were  "Punch  and 
Judy"  retailing  at  6d.,  and  a  well-de- 
signed set  of  dolls'  furniture  to  sell  at 
3d. 

Another  London  maker  exhibited  a 
range  of  Teddy  bears.  The  prices 
quoted  retail  from  Is.  up  to  £3.3.0  They 
were  well  designed  and  stuffed  with 
wood-wool.  He  was  also  showing  rag 
dolls. 

A  large  variety  of  indoor  and  outdoor 
games  included  special  lines,  which  go 
into  Canada,  tennis  and  cricket  bats. 
Two  other  new  specialities  were  a  wood- 
en engine  at  Is.  6d.,  and  a  horse  and  cart 
retailing  at  9s./6d. 

A  new  winter  game  was  "Humpty 
Dumpty"  played  with  eggs  placed  on 
top  of  a  wall,  which  players  must  knock 
off.  It  will  sell  at  3s./8d.  There  were 
on  view  a  sample  of  low-priced  dom- 
inoes, which  for  finish  and  cheapness 
beat  the  German  makers.  Canadian 
buyers  will  do  well  to  enquire  about  this 
line.  Four  other  lines  were,  combined 
easel  and  counting  frame  from  6d.  to 
lOd.  per  dozen,  field  gun  exploding  a  cap, 
and  firing  shot  at  the  same  operation, 
metal  pop-guns  at  7s.  per  dozen,  and 
"Defence,"- — a  new  naval  game,  played 
with  boats,  from  6s./6d.  to  33s.  per 
dozen. 

There  were  not  many  forts  to  be  seen 
at  the  fair,  but  one  cheap  line,  called 
"Foley  Castle,"  selling  at  ls./lld., 
made  of  wood,  covered  with  special 
compo,  should  find  favor  with  toy  houses 
in  Canada.  A  game  called  "Pigeon 
Shoot"  in  three  sizes,  from  30s.  per  doz- 
en, should  be  enquired  about,  the  makers 
expressed  willingness  to  give  all  facili- 
ties to  Canadian  firms.  One  firm 
showed  the  lowest  priced  toy  motor  car 
on  the  market,  with  chain  action,  selling 
at  15s..  wholesale.  The  same  people 
showed  a  wide  range  of  dolls'  houses, 
horses  and  carts,  and  engines.  They 
ship  direct,  and  have  a  good  Canadian 
connection.  Especially  good  were  the 
"Patriotic"  "Zeppelin"  and  "Dread- 
nought" crackers.  Many  varieties  of 
new  art  decorations  were  also  on  view. 


1915  Conceptions  of  American  Toy  Makers 

Unprecedented  Situation  Occasioned  by  the  War  Brings  About  a  Revolution  in  the  Toy  Trade, 

Affecting  Both  the  United  States  and  Canada. 


NEW  YORK,  Aug  28.— The  editor 
of  Bookseller  and  Stationer, 
knowing  that  I  was  in  a  good 
position  to  give  information  about  the 
toy  trade  in  the  United  States  and  hav- 
ing in  mind  that  I  was  formerly  in  the 
retail  trade  in  Canada,  has  asked  me 
to  present  for  the  readers  of  Bookseller 
and  Stationer  a  brief,  but  comprehensive 
review  of  the  toy  trade  situation  at  this 
time  more  particularly  in  its  relation- 
ship to  the  requirements  of  Canadian 
merchants. 

As  I  see  it,  a  new  note  has  been  struck 
in  the  United  States  toy  trade  which  has 
had  the  effect  of  putting  a  high  degree 
of  energy  and  efficiency  into  the  efforts 
of  manufacturers,  jobbers  and  retailers 
alike.  This  has  brought  about  a  favor- 
able condition  that  promises  well  and 
which. in  fact  lias  already  manifested 
itself  toward  making  the  season  of  big 
trading  now  almost  at  hand,  the  best 
that  the  toy  trade  of  this  country  has 
ever  experienced. 

This  I  find  is  to  a  great  extent  mak- 
ing its  effect  felt  in  Canada  as  well  and 
the  logical  outcome  will  be  that  United 
States  made  toys,  games  and  dolls  will 
be  sold  to  a  larger  extent  than  ever  be- 
fore. 

There  is  a  tendency  "on  the  part  of 
some  manufacturers  to  ignore  the  Can- 
adian trade  because  of  the  immense 
market  right  here  in  the  United  States. 
The  task  of  filling  the  demands  created  by 
the  inability  of  getting  the  usual  toy 
supplies  from  Germany  and  Austria,  is 
a  stupendous  one  and  in  the  face  of  this 
unprecedented  state  of  affairs,  I  do  not 
marvel  at  the  apparent  lack  of  busi- 
ness foresight  which  has  manifested  it- 
self with  a  proportion  of  the  American 
toy  makers,  in  the  way  they  pass  up  the 
export  trade  to  Canada. 

Want  Canadian  Trade. 

There  are  notable  exceptions,  firms 
who,  fully  appreciate  the  rich  opportun- 
ity for  getting  in  on  the  ground  floor  in 
Canada  now  and  thus  laying  the  founda- 
tion for  continued  good  business  in  the 
years  to  come  in  helping  to  supply  the 
demands  of  this  great  market  at  present 
comprising  8,000,000  people,  but  which 
will  embrace  twice  that  population  in 
comparatively  few  years.  These  men 
would  as  soon  put  an  imaginary  fence 
around  the  New  England  states  and  say 
"we  will  not  solicit  business  in  that 
territory,"  as  to  exclude  Canada,  which 
certainly  is  about  on  an  even  footing 
with  New  England  in  point  of  popula- 
tion. 


This  accounts  for  the  added  vigor 
with  which  certain  United  States  manu- 
facturers and  supply  houses  are  push- 
ing their  efforts  with  Canadian  buyers. 
The  result  cannot  fail  to  make  this 
year's  toy  trade  in  Canada  as  in  this 
country  a  notable  one  on  account  of 
the  predominance  of  goods  of  American 
manufacture  in  the  toy  stocks  through- 
out the  country. 

Some  New  Ideas. 

It  would  be  impossible  to  adequately 
describe  the  many  new  features  intro- 
duced by  American  toy  makers  this 
year  in  the  space  at  my  disposal,  but 
I  will  try  to  afford  some  information 
that  will  prove  interesting  and  of  prac- 
tical value  to  Canadian  dealers  regard- 
ing some  of  the  especially  notable  de- 
velopments. 

Dollar  Talking  Machines. 

Recalling  the  remarkable  success 
scored  by  the  dollar  watch,  the  talk- 
ing machines  sold  in  this  country  at  a 
dollar  are  worthy  of  special  attention. 
These  are  offered  by  several  different 
firms  and  they  are  really  remarkable  ma- 
chines for  the  price,  playing  the  regu- 
lation disc  records  as  well  as  the  "Little 
Wonder''  records  which  retail  at  10c. 
on  this  side.  The  record  is  instanced  of 
one  dealer  selling  2,000  of  these  dollar 
talking  machines  in  one  week. 

DoUs. 

There  are  American-made  full  com- 
position dolls  that  fulfil  the  range  of 
requirements  for  such  features  as  wigs, 
moving  eyes,  jointed  wrists  and  legs, 
blue  eyes  and  brown  eyes,  socket  heads 
and  various  other  characteristics  that 
leave  very  little  to  be  desired  for  ade- 
quately replacing  the  imported  vari- 
eties. 

Unbreakable  dolls  are  strongly  in  evi- 
dence and  these  include  a  host  of  fam- 
iliar characters  as  well  as  some  entirely 
new  to  fame.  Charlie  Chaplin  is  much 
in  evidence. 

Stuffed   Animals. 

There  are  many  new  offerings  in 
stuffed  animals  including'  the  "Tipper- 
ary  Pup"  and  high  grade  voice  bears, 
rabbits  and  various  kinds  of  dogs  from 
poodles  up  to  St.  Bernards. 

Construction  Toys. 

There  is  an  almost  endless  variety  of 
construction  toys  supplied  in  outfits  for 
retailing  at  low  prices  up  to  those  seil- 
18 


ing  for  $10  and  even  higher.  One  half 
dollar  set  enables  the  boy  to  build  a 
war  automobile  out  of  blocks,  when  com- 
pleted the  auto  has  a  revolving  turret 
of  guns  just  back  of  the  auto-seat. 
Other  sets  may  be  constructed  into  vari- 
ous buildings,  towers,  bridges,  forts, 
etc.  In  one  set  miniature  railroad  ties 
are  supplied  so  that  the  boy  may  con- 
struct additional  trackage  for  his  elec- 
trical or  mechanical  trains. 

Metal  Novelties. 

"Crawling  bugs,"  friction  toys,  toy 
automobiles,  sand-cranes,  merry  -  go- 
rounds,  children's  furniture,  cash  regi- 
isters,  windmills,  battleships,  electric 
motors,  stereopticons,  electric  items  and 
numerous  mechanical  conceptions  are 
included  in  the  metal  toys  on  the  market 

Puzzles. 

In  puzzles  there  are  many  new  offer- 
ings and  passing  notice  may  be  made  to 
"the  End  of  the  War  Puzzle,"  the  ob- 
ject of  which  is  to  solve  intricate  routes 
to  eventually  deposit  marbles  in  "Peace 
Palace,"  a  perforated  retainer  in  the 
central  portion  of  the   contrivance. 

Toy   Typewriters. 
There  are  toy   typewriters  for  retail- 
ing as  low  as  half  a  dollar. 

Aeroplanes. 

Flying  machines  are  in  evidence  and 
also  electrically  propelled  boats. 

Educational  Toys. 
Educational  features  are  creditably 
worked  out  in  many  of  the  season's  of- 
ferings, some  of  them  teaching  the  al- 
phabet, others  the  fundamentals  of 
arithmetic  and  some  promote  efficiency 
in  spelling. 

Torpedo  Canes. 

Fireless  torpedo  canes  are  ready  sel- 
lers, and  should  prove  increasingly  popu- 
lar in  Canada,  as  public  sentiment  grows 
against  the  dangerous  fire  crackers. 

Toy  safes  and  toy  banks  are  offered  by 
one  firm  specializing  in  these,  in  many 
varieties  having  combination  locks. 

New  Games. 
There  are  many  new  games  includ- 
ing table  golf,  baby  billiard  and  pool 
outfits,  and  many  original  conceptions 
including  a  goodly  grist  of  new  games 
played  with  cards. 

(To  be  Continued.) 


ACROSS  CANADA  TRADE  NEWS 


Free  School  Books  and  Stationery. — 
The  school  trustees  of  school  section  15, 
Fairbank,  North  Earlscourt,  York 
Township,  Ontario,  have  decided  to  pro- 
vide free  text  books,  stationery  and 
other  requirements  of  public  school 
pupils. 

Wingham,  Ont.,  Aug.  18th. — The  wed- 
ding took  place  here  to-day  of  Etta  V. 
Baker  to  Jack  Mason,  of  the  firm  of 
George  Mason  &  Son.  booksellers  and 
stationers. 

Ridgetown,  Ont.,  Aug.  18.— W.  A. 
Bressey  lias  sold  his  book  and  stationery 
business  here  to  Charles  Hiles.  photo- 
grapher, who  has  taken  possession.  Mr. 
Hiles  will  move  his  photo  gallery  to  the 
rear  of  the  store  and  continue  both  busi- 
nesses. Mr.  Bressey  will  continue  in  the 
book-binding  business,  which  is  a  speci- 
alty with  him. 

Toronto,  Aug.  21. — Donald  M.  Hen- 
derson died  very  suddenly  at  his  resid- 
ence, 598  College  street  to-dav.  De- 
ceased had  conducted  a  stationery  and 
cigar  business  at  that  address. 

Lloyd  W.  Lemon,  of  the  book  and 
stationery  department  of  the  Hudson 
Bay  Company's  Calgary  store,  was  a 
trade  visitor  in  Toronto  in  August. 

Edwin  Moore,  head  of  the  Moore 
Push  Pin  Company,  Philadelphia,  ac- 
companied by  Mrs.  Moore,  made  an  ex- 
tended trip  of  the  Pacific  coast  and 
Yellowstone  Park,  going  to  San  Fran- 
cisco, where  Mr.  Moore,  as  active  rot- 
arian  attended  the  International  Con- 
vention of  Rotary  Clubs. 

Business  Getting  Better 
Edward  J.  Kastner,  secretary  and 
manager  of  the  L.  E.  Waterman  Com- 
pany, Limited,  Montreal,  has  been 
spending  a  few  days  at  the  company's 
New  York  headquarters.  Mr.  Kastner 
said  conditions  were  improving  and  that 
the  fall  would  undoubtedly  witness  a 
considerable  betterment.  During  the 
depression,  buying  had  naturally  been 
greatly  restricted,  resulting  in  a  most 
unusual  cleaning  up  of  supplies  on  re- 
tailers' shelves.  As  a  consequence  of 
this  business  was  naturally  on  a  health- 
ful substructure  and  could  not  fail  to 
show   a   gratifying   reaction    shortly. 


The  Business  Equipment  Journal, 
formerly  the  Inland  Stationer,  has  been 
incorporated  with   Office   Appliances. 

Brampton,  Ontario. — In  a  special  is- 
sue of  the  Brampton  Conservator,  there 
is  a  three  column  advertisement  ten 
inches  deep,  showing  a  fine  half-tone 
view  of  the  bookstore  of  T.  Thauburn, 
together  with  an  announcement  especi- 
ally featuring  books,  English  and  Can- 
adian magazines,  daily  and  weekly 
newspapers  and  dealing  also  with  such 
lines  as  sporting  goods,  novelties, 
leather  goods,  toys,  dolls,  and  china,  to- 
gether with  a  reference  to  the  Butterick 
pattern  agency. 

This  issue  of  the  "Conservator"  was 
a  most  creditable  one  of  48  pages  on 
coated  paper  marking  the  twenty-fifth 
anniversary  of  its  ownership  by  Samuel 
Charters. 

Dealers  Win  Prizes. — In  the  Rice 
Leaders  of  the  World  Association  Win- 
dow contests,  booksellers  and  stationers 
were  successful  in  thirteen  different 
cases  in  window  displays  of  Crane's 
Linen  Lawn  and  Highland  Linen  writ- 
ing papers,  England  Bros.,  of  Pittsfield, 
Mass.,  winning  a  cash  prize  of  $250  the 
other  contestants  being  awarded  prizes 
ranging  from  $50  down  to  $10  respect- 
ively. 

T.  N.  Foulis,  of  Edinburgh  and  Lon- 
don, publisher  of  beautiful  color  books, 
has  placed  his  Canadian  agency  with 
S.  B.  Gundy,  of  the  Oxford  University 
Press,  Toronto,  who  will  be  displaying 
the  line   this  autumn. 

Business  in  the  United  States. 
H.M.  Consul  at  St.  Louis  reports  that 
the  common  practice  of  British  merchants 
in  sending  catalogues  broadcast  through- 
out the  United  States  is  of  doubtful 
value.  A  commercial  traveler  carrying  a 
line  of  samples  could  obtain  more  busi- 
ness in  a  single  trip  embracing  the  prin- 
cipal cities  of  the  United  States  than 
would  result  from  the  circulation  of 
numerous  catalogues  dining  an  entire 
year. 

Montreal,  August  26. — In  a  fire  at 
335  W.  Craig  St.,  in  the  building  occu- 
pied by  the  Excel  Carbon  Paper  Co., 
and  other  concerns,  damage  was  done  to 
the  extent  of  about  $15,000.  The  stock 
19 


Paper  Mfg.  Co.,  will  probably  be  a  com- 
plete loss. 

Patriotic  envelopes  are  still  selling  to 
the  soldiers;  also  souvenirs  in  the  shape 
of  soldier's  buttons  and  silk  flag's.  A 
new  idea  noticed  in  one  of  the  Montreal 
stores  is  black  and  white  striped  crepe 
paper  for  decoration  purposes.  This 
craze  has  found  its  way  into  the  home 
now,  and  is  found  in  draperies  and  wall 
paper. 

Woodstock,  N.B.,  Aug.  20. — The  new 
book  store,  on  Main  street,  conducted  by 
the  Misses  Leighton,  had  an  auspicious 
opening  Wednesday.  A  spirit  of  enter- 
prise and  progTessiveness  is  already  in 
evidence  in  this  finely  equipped  estab- 
lishment, and  those  who  were  at  the 
opening  were  impressed  with  the  pro- 
fusion of  books,  school  supplies  and  sta- 
tionery already  on  the  shelves.  Miss 
Lucy  Leighton,  the  senior  member  of  the 
firm,  is  well  known  as  a  business  lady  of 
integrity  and  progressive  methods,  and 
highly  esteemed  in  all  circles  of  the 
community.  She  will  be  assisted  by  her 
sister.  Miss  Clara.  The  business  in  such 
capable  hands  will  undoubtedly  develop 
a  large  and  lucrative  patronage. 


RED  CROSS  NURSE. 

Marie  Van  Vorst,  who  has  been  with 
the  Red  Cross  service  in  Europe  since 
the  outbreak  of  the  war,  is  on  a  flyin? 
visit  to  relatives  and  friends  in  New 
York.  She  accuses  the  German  soldiers 
of  committing  the  "vilest  atrocities." 
and  declares  she  can  prove  every  asser- 
tion she  makes. 

She  is. a  cousin  of  Count  d'Alviella,  a 
minister  of  state  and  senator  in  Bel- 
gium, who  has  kept  her  informed1  of 
conditions  there,  and  some  of  the  inci- 
dents he  describes  she  says  cannot  be 
repeated.  Miss  Van  Vorst  is  particu- 
larly indignant  at  the  methods  of  Ger- 
many to  get  publicity  in  America. 

The  author  took  a  course  in  nursing 
in  London  just  prior  to  the  outbreak  of 
the  war,  and  had  hardily  got  her  Red 
Cross  diploma  when  the  opportunity 
came  to  make  use  of  it.  She  says  the 
general  belief  in  Paris  is  that  the  war 
will  last  a  year  or  a  year  and  a  half 
lonser. 


BOOKSELLER      AND      STATIONER 


To  the  Front 


Wilfrid  Ford,  who  has  been  a  member 
of  the  staff  of  the  Oxford  University 
Press,  Canadian  Branch,  ever  since  its 
establishment  in  1904,  being  on  the  road 
for  this  house  during  the  past  few  years, 
has  resigned  his  position  to  take  an  offi- 
cer's course  at  Niagara,  preparatory  for 
active  service  at  the  front. 

Mr.  Ford  is  known  to  the  book  trade 
throughout  Canada  and  is  deservedly 
2?opular  with  all  who  know  him.  Mr. 
Gundy,  in  speaking  of  Mr.  Ford 's 
departure  referred  to  the  value  of 
his  services  to  the  house.  As  every 
member  of  the  trade  knows,  Bibles 
in  their  endless  variety,  as  regards 
types,  bindings,  sizes,  constitute 
probably  the  most  intricate  line  handled 
in  the  book  and  stationery  business  and 
as  Mr.  Ford  has  grown  up  with  the  Can- 
adian business,  joining  the  staff  as  a 
boy  in  knickerbockers,  it  will  be  readily 
appreciated  that  his  services  were  .highly 
valuable  to  Mr.  Gundy.  The  members  of 
the  trade  will  join  heartily  with  Mr. 
Gundy  in  his  earnest  hope  that  Mr.  Ford 
may  come  through  the  ordeal  seathless 
and  ere  many  months  resume  his  post 
with  the  Oxford  University  Press. 

The  same  wish  will  be  expressed  by 
those  who  know  Bert  Jones,  of  the  ware- 
house staff  of  the  same  house,  who  has 
enlisted   for  active  service. 

•  »     * 

Ernest  Mills,  formerly  in  the  office  of 
,L.  G.  Beebe,  manufacturers'  agent,  re- 
signed his  post  to  enlist  as  a  gunner  with 
a  Kingston  'battery. 

•  *     * 

Ernest  W.  Earl,  a  valued  employee  of 
the_  Mac-Lean  Publishing  Company,  lat- 
terly connected  with  the  advertising  de- 
partment of  Bookseller  and  Stationer, 
has  enlisted  for  active  service  with  the 
92nd  Highlanders.  His  confreres  on  the 
eve  of  his  departure  presented  him  with 
a  wrist  watch  with  radium  face,  a  com- 
pass with  radium,  dial  and  a.  fountain 
pen. 

Mr.  Earl  was  a  most  popular  and  cap- 
able member  of  the  MacLean  organiza- 
tion. He  was  the  eleventh  member  of 
the  home  office  of  the  MacLean  Publish- 
ing Company  to  join  the  colors. 

•  *     * 

An  interesting  event  took  place  on 
Aug.  27  at  the  factory  of  Bouvier  & 
Hutchinson,  29-31  Lombard  street,'  To- 
ronto, when,  after  enlisting  for  the 
front,  Arthur  W.  Manning  was  present- 
ed with  a  military  wrist  watch  and  a 
purse  of  gold.    In  the  presence  of  all  the 


employees  G.  S.  Hutchinson  made  the 
presentation,  and  wished  the  recruit  god- 
speed' and  a  safe  return  after  the  terrible 
conflict  in  Europe  was  over. 


AUTHORS  AT   THE  FRONT. 

On  a  card  to  his  London  publisher, 
Robert  W.  Service,  wrote:  "Am  en- 
gaged with  the  second  French  army 
corps  at  the  front.  I  am  driving  a 
motor  ambulance.  We  take  the  wound- 
ed right  from  the  trenches,  dodging  the 
shells,  etc.,  sleep  in  our  boots  to  the 
lullabies  of  Jack-Johnsons,  eat  army 
rations  and  are  paid  one  halfpenny  per 
day." 

Yours  sincerely, 

R.  W.  Service. 


WILFRID    FOR© 

About  two  months  ago,  his  publishers, 
sent  to  Henry  Sydnor  Harrison,  the 
author  of  "Queed,"  who  is  doing  re- 
lief work  in  France,  a  package  of  re- 
views of  "Angela's  Business,"  the  first 
Mr.  Harrison  had  seen,  although  the  book 
was  published  in  March.  His  letter  of 
acknowledgement  says:  "The  package 
of  reviews,  advertisements  and  other 
'Angela'  stuff,  dated  May  3rd,  was 
handed  to  me  to-day  at  the  Belgian  farm 
where  we  are  billeted  just  now,  with  re- 
fugees for  steady  company  and  swarms 
of  'Tommies'  as  our  comrades  for  a 
night.  ...  If  this  letter  seems  in- 
coherent, inconsequential,  etc.,  be  indul- 
gent, for  I  am  trying  to  write  seated  on 
the  floor  of  my  'bus,  as  ambulances  are 
known  in  the  trade,  with  half-a-dozen 
idle  fellow-chauffeurs  sprawling  all  over 
me,  sipping  red  wine,  of  which  the 
French  general  kindly  furnishes  us  free 
kegs." 

20 


HOW  OSBORNE  DID  HIS  BIT 

Calgary,  Aug.  20.— F.  E.  Os- 
borne, one  of  the  principal  book 
and  stationery  merchants  of  this 
city,  has  presented  the  Canadian 
Expeditionary  Force  with  a  ma- 
chine gun,  this  action  on  his  part 
being  taken  because  he  realized 
that  there  was  a  call  to  all  Can- 
adians to  do  their  bit  in  forward- 
ing the  interests  of  the  Empire  in 
the  war.  This  is  setting  a  good 
example  for  other  prosperous  busi- 
ness men  unable  to  go  to  the  front 
themselves. 


DID  IT  EVER  HAPPEN  TO  YOU? 

Following  is  the  experience  of  a  book- 
seller who  made  a  mistake  in  getting  too 
much  business. 

"I  went  to  the  telephone  one  rainy 
morning  and  called  up  a  number  of 
people  and  talked  to  them  somewhat  as 
follows — 'Mrs.  Smith,  this  being  a  wet 
morning  made  me  think  you  might  want 
something  especially  good  to  read.  Have 
just  received  Winston  Churchill's  new 
novel  "A  Far  Country."  It  is  a  con- 
tinuance of  the  subject  matter  of  his 
previous  book  "The  Inside  of  the  Cup" 
which  was  so  widely  read  and  talked 
about.  May  I  send  you  up  a  copy?' 
The  response  was  invariably  'Yes.' 

"I  became  so  enthused  with  the  suc- 
cess that  I  got  in  trouble  in  this  way, 
that  I  sold  over  the  telephone  more 
copies  than  I  had  on  hand. 

"It  necessitated  a  telegram  for  more 
copies  of  the  book." 


"On  the  inside  of  the  pasteboard  back 
of  every  pen  or  pencil  tablet  offered  for 
sale  I  stamp  my  ad.,"  says  F.  F.  Ved- 
der,  of  La  Harpe,  111.,  in  the  Western 
Drug  Record.  "As  the  writer  tears  off 
the  last  sheet,  his  eyes  light  upon  this  in- 
scription : 

YOUR  TABLET  IS  DONE! 

WANT  ANOTHER  ONE? 

GET  IT  AT  VEDDER'S, 

La  Harpe,  Illinois. 

"I  never  saw  this  scheme  used  by  any- 
one else,  but  it  has  been  a  winner  with 
me  and  the  means  of  selling  many  extra 
tablets  of  stationery.  Not  only  in  school 
tablets,  but  in  all  others  the  year  round  I 
use  this  ad." 

m 

Unless  you  mention  to  customers  other 
goods  than  they  ask  to  see,  you  will  not 
develop  the  best  class  of  salesmanship. 

Your  clerks  cannot  carry  out  your 
policy  with  customers  unless  they  are  told 
all  about  it  and  made  to  feel  the  neces- 
sity of  St. 


PROFITABLE  PUBLICITY 


ONE  reason  that  the  booksellers  and 
stationers  are  not  as  a  rule  in- 
cluded among-  the  most  progres- 
sive merchants  is  their  failure  to  appre- 
ciate the  great  value  of  advertising.  The 
percentage  of  these  dealers  who  attach 
adequate  importance  to  printer's  ink  as 
a  business-building  force,  is  regrettably 
small. 

The  trouble  with  these  men  is  that  they 
have  never  thoroughly  gone  into  this  sub- 
ject of  advertising  on  its  merits  —  in 
which  they  are  not  unlike  certain  manu- 
facturing and  wholesale  concerns  who, 
most  unreasonably,  seem  to  think  that 
avalanches  of  orders  should  result  from 
the  single  insertion  of  an  advertisement 
presenting  a  proposition  to  the  trade  for 
the  first  time.  That  is  a  most  unreason- 
able outcome  to  expect  and  so  is  the 
practice  of  condemning  a  medium  be- 
cause the  expenditure  of  a  few  dollars 
does  not  bring  the  advertiser  a  fortune ! 

A  retail  merchant  estimating  the 
value  of  his  newspaper  advertising 
should  not  base  it  on  the  directly  mani- 
fested results  of  each  successive  an- 
nouncement. 

Widen  Your  Vision 

A  writer  in  a  United  States  trade 
periodical,  addressing  retailers  has  this 
to  say  on  that  particular  subject: 

We  feel  that  a  short  range  of  vision 
which  sees  only  present  values  is  not 
practical  from  a  business  standpoint.  The 
vision  must  be  extended  to  the  future, 
seeking  there  what  returns  advertising 
is  to  bring  to  the  business. 

Advertising  has  a  higher  future  than 
present  value.  It  is  interest  bearing  and 
this  interest  is  stored  up  in  the  form  of 
talk  or  gossip.  Like  money  interest,  this 
talk  increases  from  day  to  day  and  in  the 
end  returns  to  the  business  more  than  the 
advertising  took  from  it. 

It  is  the  value  of  the  talk — this  "word 
of  mouth"  advertising  —  to  which  we 
would  direct  the  dealer's  attention,  for 
in  the  last  analysis,  all  that  advertising 
can  be  expected  to  do  is  to  get  your  busi- 
ness talked  about.  According  to  a  state- 
ment of  unknown  origin.  "No  man  is 
great  until  he  is  talked  about."  There- 
fore, if  advertising  can  accomplish  this 
for  your  business  it  will  have  done  a 
worthy,  sales  producing  work. 

To  illustrate  the  point,  assume  for  the 
moment  that  you  are  Mr.  Brown  of 
Brown's    Book    Store    and    that    Judge 


Smith's  wife  saw  your  advertisement  in 
the  paper  just  as  she  was  in  need  of  some 
stationery  to  write  invitations  to  her 
card  party.  So,  prompted  by  your  ad- 
vertisement she  immediately  proceeded  to 
purchase  some  of  your  paper.  Probably 
the  paper  selected  prompted  Doctor 
Black's  wife  to  ask  Mrs.  Smith  where  it 
had  been  purchased.  Immediately 
Brown's  Book  Store  was  the  subject  of 
conversation  and  we  have  no  doubt  but 
that  you.  Mr.  Brown,  recorded  a  new  sale 
of  the  same  paper  to  Mrs.  Black  some 
time  later.  Certainly  stranger  things 
than  this  are  happening  daily. 

The  point  is  just  this — your  advertise- 
ment makes  a  sale  to  the  Judge's  wife, 
who  tells  the  Doctor's  wife,  who  tells 
Mrs.  Goodness-knows-who-all,  and  thus 
an  endless  chain  of  talk  is  set  in  motion 
that  goes  the  rounds  of  social  circles,  ad- 
vertising Brown's  Book  Store. 

The  newspaper  in  which  the  advertise- 
ment first  appeared  may  be  out  of  date, 
but  the  word-of-mouth  advertising  start- 
ed circulating  by  your  advertisement  in 
that  issue  may  be  still  traveling  its 
rounds,  bringing  business  one,  two,  or 
six  months  later.  Investigation  would 
prove  many  of  your  daily  sales  to  be  the 
indirect  result  of  advertisements  of 
many  days  past. 

Plan  Well 

It  is  through  these  indirect  results  that 
we  claim  the  victory  for  newspaper  ad- 
vertising. For  example,  we  find  this 
statement  in  a  letter  from  a  prominent 
advertising  man  who  writes:  "Word  of 
mouth  influence,  indirect  though  it  is,  is 
recognized  as  the  most  effective  kind  of 
advertising."  To  appreciate  the  value  of 
advertising  from  this  point  of'  view,  a 
dealer  must  make  his  advertising  most  at- 
tractive, and  be  patient. 

Sowing  the  seeds  of  modern  advertis- 
ing requires  the  patience  of  the  farmer 
who,  sowing  seeds  in  the  fields  in  the 
spring,  must  await  the  happy  season  of 
his  harvest.  While  the  seed  is  taking 
root,  quite  obscure  from  human  notice, 
there  is  no  evidence  of  growth  until  the 
living  plant  comes  to  light,  which,  nour- 
ished through  its  growth,  soon  ripens  to 
produce  a  rich  harvest. 
-  Securing  results  is  a  slow  process  of 
patient  waiting,  alike  for  the  one  who 
sows  advertising  and  would  reap  a  profit- 
able harvest  as  it  is  for  the  farmer  who 
sows  seeds  and  would  srather  a  bumper 
21 


crop.  But  as  certain  as  is  the  process  of 
nature,  advertising  will  eventually  bear 
fruit. 

Plant  your  advertising  seed  from  day 
to  day.  Thus,  you  will  start  the  ball  of 
gossip  rolling  on  its  long,  continuous 
journey.  You  will  start  this  word-of- 
mouth  advertising  which  is  going  to  get 
your  business  talked  about  favorably  and 
thus  you  will  capitalize  the  dinner-table 
talk  and  neighborhood  gossip,  making  it 
work  to  your  profit  instead  of  to  the  pro- 
fit of  somebody  else.    People  will  talk. 


CANADA'S   BOOK  MARKET. 

BY  a  process  of  elimination  of  sev- 
eral large  groups  that  in  the  na- 
ture of  the  case  cannot  be  in- 
cluded in  the  reading  public,  the  Pub- 
lishers Weekly  comes  to  the  conclusion 
that  the  maximum  book  market  of  the 
United  States  includes  16,000,000  per- 
sons, only  500,000  of  whom  can  be  called 
"regular"  bookbuyers.  It  seriously 
questions  whether  there  are  5,000,000 
persons  who  ever  purchased  a  book  in 
a  retail  bookstore,  unless  it  were  to  buy 
schoolbooks  or  devotional  literature. 
This  causes  the  Christian  Science  Mon- 
itor to  remark  that  even  16,000,000  po- 
tential and  occasional  buyers  is  a  market 
that  the  publishers  will  doubtless  ad- 
mit they  have  not  begun  to  do  business 
with  in  any  such  way  as  to  excuse  pride 
in  their  advertising  and  selling  art. 

If  the  potential  book  market  of  the 
United  States  comprises  16,000,000 
people  that  of  Canada  based  on  the  same 
ratio  of  population  would  be  over  1,- 
300,000  people,  while  the  extreme  reduc- 
tion made  by  the  "Publishers  Weekly" 
would  reduce  Canada's  regular  book- 
buyers  to  about  45,000. 

Book  advertising  might  well  be  dii- 
eeted  toward  increasing  this  latter  num- 
ber to  a  much  greater  proportion  of  the 
potential  market  of  1,300,000  book- 
buyers. 

m 

STUDENTS'  FOUNTAIN  PEN 

Four  different  standard  fountain  pens 
were  featured  in  a  school  opening  news- 
paper advertisement  occupying  a  space 
three  columns  wide  and  six  inches  deep 
with  special  stress  laid  on  a  "Special 
Student  Fountain  Pen  made  to  our 
order." 


FIVE  TO  TWENTY-FIVE  CENT  BUSINESS 

Variety  Trade  News 


IN  towns  where  the  5-10-15-cent  syndi- 
cates have  stores,  there  is  a  magni- 
fied conception  frequently  enter- 
tained by  other  retailers  as  to  tne  power 
of  these  stores  to  practically  expropriate 
nearly  all  the  business  in  the  lines  in 
which  they  specialize. 

This,  however,  is  not  at  all  true.  In 
stationery  lines,  for  instance,  it  will 
sometimes  be  found  that  certain  items 
that  are  sold  in  these  syndicate  stores 
at,  say,  two  for  five  cents,  are  regularly 
sold  at  three  for  five  cents  by  stationers. 

The  stationer  should  make  it  a  point 
to  become  posted  as  to  just  what  lines 
are  sold  at  lower  prices  in  the  5-10-15- 
cent  stores;  the&  he  is  able  to  sell  the 
same  goods.  The  next  step  is  to  ascer- 
tain why  this  is  so.  Thus  he  will  learn 
things  that  will  make  him  a  better  buyer. 
The  average  retailer  has  a  lot  to  learn 
in  buying,  and  in  buying,  as  in  other 
things,  experience  is  a  wonderfully  effec- 
tive teacher.  The  retailer  ever  seeks  to 
widen  his  experience,  and  thus  continu- 
ally acquire  additional  knowledge  about 
his  own  business. 

In  this  competition  by  these  syndicate 
stores  he  will  find  that  they  are  often 
able  to  sell  certain  lines  at  prices  appar- 
ently far  below  the  figures  which  the 
stationer  can  profitably  quote,  and  this 
is  not  because  the  latter  is  paying  too 
much  for  his  goods  either,  but  because 
these  syndicates  make  it  a  practice  to 
buy  up  seconds  from  manufacturers  who, 
of  course,  cannot  afford  to  allow  these 
defective  goods  to  go  through  the  regu- 
lar channels  of  trade  as  perfect  goods. 
They  wouldn  't  get  past  the  jobbers,  let 
alone  the  retailers,  and  so,  to  get  rid  of 
them,  they  sacrifice  them  to  such  buyers 
as  those  representing  these  syndicate 
stores  or  the  big  department  stores. 

There  are  many  such  points,  which 
every  retailer  should  -know,  and  one  way 
to  find  things  out  is  to.  ask  questions. 

The  service  department  of  "Book- 
seller and  Stationer"  exists  to  help  the 
dealers  in  the  way  of  furnishing  infor- 
mation. This  service  is  free,  and  the 
trade  is  urged  to  make  the  widest  use  of 
it. 

If  there  is  any  point  upon  which  any 
dealer  wishes  information  to  guide  him 
as  to-how  to  meet  the  competition  of  the 
5-10-15-cent  stores,  let  him  write  the 
Service'  Department.  Investigations  will 
be  cheerfully   instituted,  providing  that 


the  necessary  information  is  not  already 
in  the  possession  of  the  department. 

The  foregoing  has  to  do  with  the 
problems  of  stationers,  and  they  will 
find  that  the  following  article  reproduced 
from  "The  5  and  10c  Magazine"  is  rich 
in  good  suggestions,  notwithstanding  the 
fact  that  it  was  written  for  the  guid- 
ance of  merchants  conducting  indepen- 
dent five  and  ten  cent  stores,  under 
the  heading:  "What  I  Would  Do  If  I 
Had    Syndicate   Competition!" 

The  most  elementary  system  for  any  5 
and  10c  store  is  its  stock-keeping  system. 
It  must  be  impressed  that  first  you  must 
have  the  stock  before  you  can  sell  the 
customer.  This  is  necessary  to  all  busi- 
ness transactions,  but  it  is  especially  to 
be  watched  in  the  5  and  10c  trade. 
Thousands  and  thousands  of  items  are 
handled,  and  it  requires  a  good  system 
of  reporting  stock  low  or  stock  out  by 
the  clerks  and  a  good  system  of  ordering, 
a  good  system  of  filing  away  the  orders, 
and  a  good  system  of  checking  the  mer- 
chandise and  storing  it  away,  first,  be- 
ing sure  that  some  of  the  stock  has  been 
placed  on  the  counters.  The  larger  the 
store,  the  more  need  of  a  system  to  take 
care  of  these  different  parts  of  stock- 
keeping. 

The  next  necessary  system  is  that  of 
keeping  the  stock  after  it  is  on  hand. 
The  store  should  be  laid  out  with  a  view 
of  classifying  the  different  articles,  and 
the  under-stock  should  be  classified  in 
the  same  way.  It  is  absolute  necessary 
to  find  an  article  underneath  the  counter 
and  also  in  the  basement  in  case  the 
top  of  the  counter  stock  has  been  sold 
out.  Too  many  independent  merchants 
are  haphazard  in  their  stock-keeping  sys- 
tems. They  are  either  out  of  the  stock 
continually  or  else  they  have  it  in  the 
store  and  are  unable  to  find  it.  Very 
few  customers  are  anxious  to  trade  at 
the  store  where  they  are  told  "We  are 
just  out,"  or  else  have  to  have  the  mer- 
chant or  his  clerk  dig  through  his  stocks 
in  an  endeavor  to  locate  an  item. 

One  of  the  next  important  systems  is 
in  regards  to  your  displays.  It  is  sys- 
tematic displaying  of  merchandise  that 
increases  the  sales  after  the  stock  is  re- 
ceived. There  should  be  a  definite  time 
to  trim  windows,  and  they  should  be 
carefully  planned  as  -to  the  merchandise 
that  is  going  in  them.  A  beautiful  dis- 
play or  anything  of  like  nature  is  good, 
22 


but  it  will  not  sell  the  stuff  if  the  mer- 
chandise displayed  is  not  seasonable,  or 
if  the  displays  are  not  backed  up  in  the 
interior  of  the  store. 

Inside  of  the  store  there  is  the  great- 
est need  of  system  of  displaying  mer- 
chandise. Special  displays  on  the  bar- 
gain counters  of  the  store  and,  in  fact, 
all  over  the  store,  are  necessary  not  only 
at  Christmas  time,  but  during  every 
month  of  the  year.  Right  here  is  where 
many  an  independent  merchant  fall  down. 
He  is  so  busy  buying  stock  and  getting 
himself  over-loaded  that  he  has  no  time 
to  display  the  merchandise  when  he  re- 
ceives it.  Systematic  displaying  of  sea- 
sonable items  is  one  way  in  which  the 
syndicate  store  manager  can  increase  his 
trade. 

One  of  the  next  systems  that  requires 
special  attention  is  that  concerning  your 
office.  You  should  have  a  routine 
through  which  all  the  bills  or  invoices 
received  should  pass.  The  system  should 
be  perfect  when  it  comes  to  paying  in- 
voices. Allowing  bills  to  run  past  the 
discount  period  is  extreme  carelessness, 
and  is  very  dangerous  to  your  credit  rat- 
ing. 

There  is  one  other  important  system 
that  it  is  necessary  to  speak  about,  and 
that  is  in  the  hiring  of  your  employees. 
The  personality  of  your  store  depends 
largely  upon  your  clerks.  They  are  the 
ones  that  meet  the  public,  and  the  opin- 
ion that  is  formed  by  your  customer  is 
due  largely  through  this  contact  with 
your  clerks  and  not  the  fact  that  you 
own  the  store.  A  definite  class  of  help 
should  be  closely  adhered  to,  and  when- 
ever possible  keep  this  class  up  to  the 
very  best  standard.  In  this  way  you  are 
safeguarding  yourself,  because  you  are 
sure  that  the  customers  will  receive  as 
good  attention  from  your  clerks  as  they 
wouM  from  you. 

As  a  summary  of  the  store  systems 
that  you  need,  the  writer  would  say  it  is 
absolutely  necessary  to  have  a  system  of 
keeping  track  of  stock,  one  for  keeping 
track  of  your  goods,  another  for  making 
your  displays  timely,  and  yet  another 
for  the  hiring  of  your  help.  The  syndi- 
cate stores  have  these  systems.  They 
have  definite  ways  of  approaching  all  of 
the  essentials  in  merchandise,  and  you 
cannot  afford  to  be  haphazard  in  your 
management,  or  else  you  will  allow  the 
syndicate  store  the  advantage. 


Gardwriting  Aade  &su 


i 


N  chart  No.  8 
we  have  a  con- 
tinuation of  last 
month 's  lesson, 
namely,  brush  strtoke 
Roman.  The  lesson 
a  month  ago  con- 
sisted of  the  upper 
case  and  numerals 
while  this  month 
we  have  the  lower 
case.  With  these 
two  lessons  thor- 
oughly mastered  and 
with  plenty  of  prac- 
tice you  need  not 
be  afraid  to  call 
yourself  a  cardwrit- 
er  and  fit  to  hold 
down  the  cardwrit- 
ing  end  of  any  job 
in  the  Dominion 
S/4&WS  W/4aA/0/*//77<2/*yr  where  window  trim- 
•  -M  ■   „    -,£-  ming:  or  advertising 

CY>/ars>    7$  S7?,X   72T         goeg°in  combination. 

/?r&a6sr€'  SeC0/7d<2/'yr  Thls  style  of  ot- 
tering is  used  very 
extensively  through- 
out Canada  and  the 
United  States,  so 
no  matter  where 
you  go  you  should  always  have  it  at  your  fingers'  ends. 

There  is  one  thing  which  should  be  impressed  upon 
the  student's  mind  and  that  is  the  necessity  of  knowing 
brush  stroke  work.  A  few  years  ago  a  great  many  card- 
writers  contented  themselves  with  outlining  and  filling  in 
their  work,  but  things  have  changed.  The  strenuous  com- 
petition in  the  business  world  has  caused  a  demand  upon 
the  cardwriter  for  more  show  cards  in  a  shorter  space  of 


//&»  a^y?  c^as^^r 


c&Apsis. 


m  i. 


time,  but  the  show  card  for  all  that  must  not  suffer  in 
appearance;  it  must  be  kept  up  to  a  good  standard. 

There  lies  the  reason  why  the  brush  stroke  lettering 
has  become  so  popular.  With  one  stroke  of  the  brush 
the  same  result  is  accomplished  as  by  three  or  four  of 
the  old  method.  This  method  has  solved  the  problem 
both  for  Roman  and  block  lettering.  The  result  is  that 
you  can  turn  out  a  show  card  in  about  one-third  of  the 
time  previously  taken. 

The  Chart. 

"A"  is  a  letter  that  should  be  practised  diligently  as 
it  is  used  very  frequently.  It  is  composed  of  four  main 
strokes.  Stroke  four  is  the  most  difficult  and  should  be 
practised  many  times. 

Strokes  2  and  3  of  letter  "B"  are  usually  made  with 
one  stroke  of  the  brush,  but  it  is  best  that  the  beginner 
make  two  strokes  out  of  it.  Pay  special  attention  to 
stroke   1.     It   is   used   in   many  other  letter  formations. 

The  "C"  is  a  letter  that  can  be  made  very  quickly 
after  it  is  perfected.  No  spurs  or  finishing  strokes  are 
required. 

Letter  "D"  is  similar  to  "B"  only  reversed. 
Practice  stroke  2  often. 

Stroke  3  of  the  letter  "E"  is  nearer  the  top  than 
the  bottom  of  the  letter.  It  is  made  with  the  side  of 
the  brush.  Note  that  stroke  1  of  letter  "F"  starts  with 
a  curve,  then  comes  straight  down  to  the  lower  guide 
line.     Much  time  should  be  spent  practising  this. 

"G"  is  known  as  the  letter  of  many  curves.  This 
letter  is  made  in  so  many  different  styles  that  hardly 
two  cardwriters  make  it  exactly  alike.  The  one  here  is 
quite  simple.  It  requires  five  strokes  to  complete  it.  No 
spurs  or  finishing  strokes  are  required.  Hours  of  prac- 
tice on  this  letter  alone  are  not  too  much. 

The  "H"  is  a  letter  composed  of  three  main  strokes. 
Strokes  similar  to  stroke  one  appear  in  many  other  let- 
ters. The  main  thing  in  these  long  strokes  is  to  get 
them  at  ri°ht  angles  with  the  guide  lines.    Stroke  2  is  one 


PPPPPPPPPPPPPPPP 


©xereise  Work 


23 


BOOKSELLER      AND      STATIONER 


lllljjjjm 


Zower  Case  Foman        @hart  8    ^  ^ 


■arc/<s_ 


that  needs  a  lot  of  hard  practice.  Start  it  with  barely 
any  pressure  on  the  brush,  using  increasing  pressure  until 
the  end  of  the  stroke  is  reached. 

The  dots  over  the  "I"  and  "J"  are  made  with  two 
short  curved  strokes,  both  starting  at  the  top  and  ending 
at  the  bottom.  These  are  made  best  when  the  paint  is 
low  in  the  brush.  Stroke  1  of  the  "J"  should  receive 
special  attention.  Note  the  curve  to  the  left  at  the  bot- 
tom. Stroke  2  should  join  this  so  as  to  give  the  ap- 
pearance of  one  continuous  stroke. 

The  spur  ou  stroke  3  of  the  letter  "K"  should  pro- 
ject more  to  the  right  than  that  of  stroke  2.  Should 
this  be  reversed  the  letter  would  have  an  overbalanced 
appearance.  This  letter  like  the  "G"  requires  much  hard 
practice  before  it  can  be  formed  well  enough  to  be  used 
on  a  show  card. 

The  stroke  of  the  "L"  is  used  in  many  other  letters 
and  needs  little  explanation. 

The  "M"  and  "N"  are  similar  in  formation  except 
that  the  "M"  has  two  more  strokes  than  the  "N." 
Note  the  practice  strokes  before  the  "M."  These  are 
strokes  3  and  5  df  "M"  and  3  of  "N."  These  strokes 
do  not  start  at  the  upper  guide  line  but  about  one-third 
of  an  inch  below  it.  The  reason  for  this  is  to  allow  room 
for  the  curved  strokes  2  and  4  to  be  put  in  and  still 
not  project  above  the  upper  guide  line. 

The  letter '"0"  is  made  entirely  of  two  strokes  with 
no  finishing  strokes  or  spurs.  You  should  practise  making 
this  letter  quickly.  Start  and  end  the  strokes  with  very 
little  pressure,  using  heavier  pressure  when  the  strokes 
are  to  be  made  wider.  The  widest  part  must  be  midway 
between   the  guide  lines. 

The  "P"  and  "Q"  in  this  lower  case  lettering  are 
just  the  reverse  of  each  other,  with  the  exception  that  the 
lower  spur  of  the  "Q"  is  only  on  one  side  of  the  stroke. 
Utilize  much  time  and  cardboard  in  the  practice  of  these 
letters. 

The  "R"  is  the  same  formation  as  the  letter  "N'* 
with  stroke  3  left  off.  You  should  pay  special  attention 
to  the  finish  of  stroke  2.     With  practice  this  can  be  done 


by  lifting  the  brush  and  needs  no  touching  up  afterwards. 

The  same  applies  to  the  ends  of  the  strokes  of  the 
letter  "S."  This  should  be  made  without  the  necessity 
of  finishing  strokes.  Stroke  1  of  the  "S"  is  the  main 
body  of  the  letter  and  is  given  as  a  practice  stroke. 
There  is  no  other  similar  stroke  in  the  alphabet,  so  you 
should  give  this  a  good  bit  of  your  practice  time. 

Strokes  1  and  2  of  the  letter  "T"  are  often  made  to- 
gether, in  fact  I  always  make  it  that  way  but  beginners 
should  make  two  strokes  out  of  it.  Do  not  bring  stroke 
1  to  the  lower  guide  line.  Stroke  2  must  meet  stroke  1 
about  a  third  of  an  inch  above  it. 

The  "U"  is  just  the  letter  "N"  reversed.  The  same 
principle  applies  to  stroke  1  of  this  letter  as  to  that  of 
stroke  1  of  the  letter  "T."  It  must  not  touch  the  lower 
guide  line. 

Room  must  be  left  for  stroke  2  to  curve  downwards 
and  still  rest  on  the  lower  guide  line.  It  is  composed  of 
five  main  strokes.  Note  the  bottom  part  of  the  letter 
extends  out  further  on  both  sides  than  does  the  top. 

Spurs. 

There  is  one  thing  which  I  cannot  emphasize  too 
strongly  and  that  is  pay  special  attention  to  the  making 
of  spurs.  The  spur  must  be  small  and  neat.  A  large 
clumsy  spur  absolutely  spoils  this  style  of  lettering. 

The  spurs  are  best  made  when  the  color  is  low  in  the 
brush.  This  enables  you  to  get  a  very  fine  line.  Try  to 
get  them  all  a  uniform  size. 

The  small  cross  strokes  shown  on  some  of  the  letters 
on  the  chart  indicate  where  to  start  and  stop  the  strokes. 

The  arrows  indicate  the  direction  in  which  to  draw  the 
brush  in  order  to  make  the  strokes  the  easiest.  The  usual 
rule  for  this  is  to  draw  the  brush  from  left  to  right  and 
from  top  to  bottom. 

Fig.  2  gives  you  an  idea  of  how  to  go  about  the  practice 
work.  Rule  the  card  with  two  main  guide  lines  one  and 
one-half  inches  apart  and  if  the  letter  you  desire  to 
practise  is  one  which  projects  below  or  above  these  lines 
24 


15  0  0  K  SELLER      AND      STATIONER 


then  a  second  guide  line  should  be  added  one  inch  below 
or  above  as  the  case  may  be. 

In  last  month's  lesson  you  will  remember  I  explained 
thoroughly  how  to  produce  your  own  show  card  colors 
without  buying  them  ready  mixed,  so  this  month  I  want 
to  show  you  how  to  mix  other  colors  by  combining  the 
color  which  you  should  now  have  made  up.  The  red, 
yellow  and  blue,  along  with  black  and  white,  as  gone  into 
last  issue,  are  the  foundation  of  all  colors  and  shades 
which  a  cardwriter  needs  to  use.  The  mixing  of  any 
two  of  the  first  three  colors  named  will  produce  what  is 
technically  known  as  "secondary"  colors.  Combining 
red  and  yellow  produces  orange.  Blue  and  yellow  pro- 
duce green,  and  red  and  blue  make  purple.  While  some 
of  these  colors  can  be  bought  in  dry  or  distemper  forms, 
it  is  well  to  know  how  to  mix  them. 

Green — orange — purple.  It  is  very  hard  for  one  to 
state  just  what  quantities  of  each  primary  colors  are  re- 
quired to  produce  the  proper  shades  of  secondary  colors 
as  the  strength  of  the  color  depends  entirely  upon  what 
it  is  made  of  and  as  the  makes  of  color  differ  so  much  it 
is  necessary  to  find  out  the  proportions  by  actual  test. 
For  instance  in  producing  a  green,  if  ultramarine  blue  is 
used  it  is  so  much  stronger  than  yellow  that  only  a  very 
small  quantity  of  the  former  is  required  to  get  a  good 
shade  of  green.  So  the  only  thing  to  do  is  to  get  actual 
practice.  Mix  small  quantities  at  first  and  keep  track  of 
the  proportions  used  and  mix  large  lots  accordingly. 

While  purple  in  itself  is  not  used  as  much  as  the  other 
two  secondary  colors  its  use  will  be  shown  when  it  comes 
to  making  shades  in  the  lesson  of  next  month. 

You  might  experience  some  difficulty  in  getting  a 
bright  purple;  this,  too,  depends  upon  the  shade  of  red 
and  blue  used  which  must  be  found  out  by  experience. 

Orange  is  a  very  easy  color  to  mix.    Almost,  any  shade 


of  red  and  yellow  will  produce  a  pretty  orange  color.  It 
is  a  good  idea  to  keep  these  colors  ready  mixed  always 
on  hand  and  in  good  working  order.  You  can  obtain  very 
small  glass  or  porcelain  screw  top  jars  about  two  inches 
in  height  from  any  druggist  which  are  excellent  for 
keeping   small   quantities   of   the   color   ready   mixed. 


Made  in  Canada 


Getting  Profits  Out  of   Filing  Cabinets 

and  Supplies 


ONE  of  the  big  manufacturers  of 
tiling  cabinets  has  put  forward 
some  good  practical  suggestions 
for  retailers  to  guide  them  in  efforts  to 
get  better  results  from  this  branch  of 
the  business. 

The  dealer,  to  make  permanent,  satis- 
fied customers  and  profitable,  steady  ac- 
counts, must  recognize  two  things;  that 
a  cabinet,  no  matter  how  finely  it  is 
made  and  finished,  is  worthless  to  the 
user  unless  equipped  with  a  certain  ar- 
rangement of  indexes  within,  to  meet 
his  requirements,  and  also,  that  there 
is  not  much  profit  in  selling  a  user  an 
outfit  and  not  making  him  a  satisfied, 
permanent  customer. 

A  dealer,  because  of  the  thousand 
and  one  things  that  he  sells,  cannot  be 
expected  to  know  all  the  phases  of  in- 
dexing, and  because  of  their  seeming 
complexity,  the  average  salesman  sell- 
ing along  the  line  of  least  resistance, 
will  suggest  only  the  simplest  ways  of 
indexing  or  let  his  customer  decide  the 
matter,  when  a  little  help  from  the  fac- 
tors mis-M  suggest  a  much  better  method 
that  would  not  only  save  the  user  con- 


siderable    expense,     but     would     insure 
satisfaction. 

Usually,  the  buyer  of  office  equipment 
knows  what  he  wants  to  accomplish,  but 
does  not  know  just  how  it  can  be  done. 
The  salesman,  or  dealer  in  office  equip- 
ment, after  obtaining  this  information 
of  the  buyer,  should  be  able  immedi- 
ately to  suggest  what  can  be  done,  show 
the  actual  tools  or  indexes  needed,  ar- 
range them  for  use  and  price  them  to 
the  buyer. 

How  many  times  have  dealers  been 
approached  by  dentists,  insurance  men, 
lawyers  and  buyers  of  factory  and  office 
equipment,  who  desire  to  see  and  know 
the  cost  of  forms  and  ways  of  indexing 
that  are  used  by  others  in  similar  pro- 
fessions and  lines  of  business?  If  a  few 
of  these  forms  had  been  about,  the 
dealer  could  perhaps  have  sold  a  com- 
plete outfit  including  the  cabinet,  index 
and  forms. 

There  are  several  popular  methods  of 
indexing  cards  and  papers,  namely ;  al- 
phabetically, geographically  and  numer- 
ically, and  combinations  of  the  three, 
and  when  the  dealer  has  these  methods 
25 


to  show,  in  use,  it  is  a  simple  matter  to 
decide  the  size  of  the  index  and  style  of 
cabinet  by  the  number  of  forms  to  be 
used. 


The  Copp,  Clark  Co.  report  the  follow- 
ing novels  in  the  order  named  as  their 
best  sellers  during  the  past  month : — 
"K,"  by  Mary  Roberts  Rinehart;  "The 
Lovable  Meddler,"  by  Leona  Dalrymple; 
and  "Victory,"  by  Jos.  Conrad.  The 
first  large  edition  of  "K,"  which  was 
ready  August  7,  was  completely  sold  out 
by  the  25th  inst.,  and  a  new  edition  is 
now  being  brought  out. 

Marjorie  Benton  Cooke  has  a  new 
story  out  this  season  entitled  "The  Dual 
Alliance." 

An  important  announcement  for  Sep- 
tember publication  is  an  authentic  life  of 
Premier  Asquith,  by  Harold  Spender,  to 
be  issued  in  what  is  known  as  the  Half 
Crown  Series  of  Popular  Biographies. 
The  second  book  in  the  series  will  be 
"Life  of  David  Lloyd  George,"  by  H, 
Hugh  Parcq. 


Defects  on  Negative  Prints 

Some  Valuable  Advice  of  an  Experienced  Amateur  Which  Dealers  Would  do  Well  to  Pass  on 

to  Their  Customers. 


I  WAS  holidaying  and  had  dropped 
into  a  dealer  to  buy  a  couple  of  rolls 
of  films  that  I  stood  in  need  of  in 
anticipation  of  an  excursion  up  the  river 
that  had  been  arranged  for  the  day  fol- 
lowing. While  being  attended  to  my 
conversation  with  the  owner  of  the  store 
drifted  from  things  in  general  round  to 
the  different  phases  of  photography  (as 
it  always  does  whenever  T  get  acquaint- 
ed with  someone  equally  interested  in 
the  subject),  but  had  not  progressed 
very  far  when  we  were  interrupted  by 
a  young  fellow  who  had  also  called  to 
buy  various  things,  including  plates  and 
paper.  On  being  asked  what  brand  he 
wanted,  he  hesitated  for  a  while  and  at 
last  replied  that  for  quite  a  long  time  he 
had  been  using  so-and-so's,  but  recently 
they  had  proved  very  unsatisfactory  and 
he  thought  he  would  try  out  another 
brand.  Questioned  as  to  what  the  fault 
really  was,  the  young  fellow  complained 
of  spots  appearing  on  the  negatives  and 
prints,  which  he  attributed  to  poor  qual- 
ity. On  hearing  this  I  pricked  un  my 
ears  and  could  not  help  smiling  just  a 
little;  for  well  did  I  remember  that  this 
was  one  of  the  great  troubles  of  my  early 
days. 

For  the  sake  of  illustration.  go  to  your 
dark-room  and  as  the  sunlight  enters, 
notice  the  dust-laden  air  which  its  pres- 
ence reveals.  Here,  then,  was  the  cause 
of  the  snots  on  the  young  fellow's  nega- 
tives and  prints  that  he  thought  was  the 
fault  of  the  paper,  which  as  a  matter  of 
fact  was  one  of  the  best  brands  on  the 
market. 

A  little  developer  or  fixer  is  spilt  on 
the  floor,  and  in  ninety-nine  cases  out  of 
a  hundred  the  average  amateur  simplv 
mutters  something  under  his  breath  and 
forgets  all  about  it.  He  never  thinks  that 
when  the  solution  is  dry*  the  solid  ingre- 
dients  are  left  to  form  a  fine  dust  which 
enters  into  the  air,  and,  the  chances  are, 
settles  on  the  surface  of  the  plate  or 
paper  which  becomes  affected  in  the 
manner  complained  -of.  Surely  just  as 
soon  ns  the  amateur  realizes  the  danger 
he  will  take  exceptional  care  not  to  slop 
over  the  contents  of  his  dishes  and,  if 
perchance  he  does  do  it  occasionally, 
let  him  wipe  up  the  spill  with  the  same 
care  and  thoroughness  that  the  cat  ex- 
hibits when  licking  up  the  spilt  milk  off 
the  floor. 

Insoluble  particles  may  do  no  harm  at 
most-  stages  of  the  work,  but  if  they  are 
present  on  the  film  or  plate  at  the  time 
exposure  is  made,  each  tiny*  particle 
will  intercept  the  light  from  reaching  the 


sensitive  substance  beneath  it.  Thus,  the 
negative  when  developed  will  be  found 
to  be  covered  with  minute  transparent 
spots  or  "pinholes."  These  very  fre- 
quently are  seen  on  negatives,  the  plates 
for  which  have  been  carried  round  for 
some  time  in  the  dark-slides  prior  to  ex- 
posure; and  the  first  plate  in  a  magazine 
camera  is  from  this  cause  often  marked 
by  pinholes,  while  the  others  show  no 
sign. 

Gelatine,  "lass  and  celluloid  are  sub- 
stances which  a  very  gentle  friction  elec- 
trifies, consequently  dusting  a  plate  is 
not  to  be  recommended,  as  the  result  of 
an  ever  so  gentle  dusting-  may  be  to  make 
the  plate  even  more  dusty  than  it  was 
before.  Besides,  there  is  the  difficulty  in 
keeping  the  duster,  whatever  it  may  be, 
perfectly  clean.  The  most  one  can  do  is 
to  hold  the  plate  upside  down  and  tap 
the  back  to  dislods'e  any  dust  particles 
that  may  be  resting  there.  This  may  do 
a  little  good,  but  certainly  will  not  be  as 
satisfactory  as  one  could  wish. 

The  only  way  to  tackle  the  dust 
problem  is  to  start  at  the  right  end  by 
prevention  rather  than  by  the  removal 
of  dust.  Camera  and  slides  should  be 
kept  clean.  Before  the  dark-slide  is  in- 
serted, it  should  be  dusted,  thus  prevent- 
ing any  dust  from  being  carried  into  the 
camera  to  be  wiped  off  into  it  on  draw- 
ing the  shutter.  Shelves,  table  and  floor 
should  not  be  allowed  to  accumulate 
dust;  and  above  everything  else,  do  not 
have  the  dark-room  door  protected  by  a 
curtain,  from  which  the  air  receives  a 
supply  of  dust  every  time  the  room  is 
entered. 

But  just  as  accidents  hapnen  in  the 
best  regulated  families,  so  do  pinholes 
come  occasionallv  in  the  negatives  of  the 
most  careful,  in  spite  of  the  dusting  of 
the  camera  and  slides.  To  the  expert 
they  are  not  much  trouble,  for  they  are 
touched  out  in  comparative  ease  with  a 
fine  sable  pencil  and  a  little  India  ink 
or  lampblack  water-color.  But  the  no- 
vice usually  makes  matters  worse  at  the 
first  attempts.  Retouching  is  an  art 
acquired  only  through  practice  and 
experience.  One  of  the  greatest  troubles 
the  novice  finds  is  that  after  the 
color  has  been  applied,  it  doesn't  fill 
up  the  pinhole,  but  simply  makes  a  ring 
around  it,  this  being  due  to  the  fact  that 
the  pinhole  is  an  actual  hole  in  the  gela- 
tine and  not  merely  a  transparent  spot. 
Usuallv  the  color  used  is  too  wet  and  is 
so  sucked  up,  in  cqnsequence.  by  the 
absorbent  gelatine,  that  none  remains  in 
the  hole.  The  remedy  is  to  use  the  color 
26 


nearly  dry — that  is,  just  to  moisten  the 
brush  in  the  mouth,  and  take  up  the  dry 
color  from  the  palette — rather  than  to 
wet  the  brush  in  water  and  thus  get  the 
color  in  too  fluid  a  condition.  In  addi- 
tion, care  must  be  exercised  not)  to  get 
too  much  color  on  the  brusii  With  prac- 
tice it  is  possible  to  put  on  just  enough 
to  match  exactly  the  surrounding  tone, 
so  that  the  spot  will  not  show  at  all 
when  the  negative  is  printed,  but  this  de- 
gree of  efficiency  take  a  good  deal  of 
acquiring.  Coming  to  the  retouching  of 
prints,  glossy  P.O.P.  is  perhaps  the  most 
difficult  to  work  on,  and  for  this  reason 
many  enthusiasts  prefer  to  use  matt- 
surfaced  papers.  For  removing  spots  in 
the  lighter  shades  of  the  print  a  sharply- 
pointed  lead  pencil  (an  F  or  H  grade 
preferred)  is  the  best.  The  touches  are 
made  very  lightly  and  are  hardly  dis- 
tinguishable, but  for  the  deeper  tones 
a  pencil  mark  would  be  conspicuous  and 
consequently  lampblack  must  be  applied 
with  a  fine  sable  pencil.  If  the  print  is 
one  one  of  the  "velvet"  or  other  semi- 
matte  papers,  such  touches  of  water- 
color  will  appear  dull.  To  prevent  this 
a  small  portion  of  gum  arabic  or  sugar 
should  be  added,  in  such  an  amount  as 
may  be  found  necessary.  A  carbon  pencil 
is  another  method  that  can  be  used,  the 
crayon  character  of  the  pencil  prevent- 
ing any  shine.  Such  a  pencil,  however, 
can  only  be  used  on  matte  surfaces. 

A  Fixing  Hint. 

As  a  means  of  saving  time  and  bother, 
and  at  the  same  time  insuring  that  the 
fixing  bath  shall  not  become  exhausted, 
the  following  device  will  be  found  worth 
trying.  Keep  the  hypo  in  a  bottle  con- 
taining a  definite  quantity,  as  one  pint  or 
two  pints.  This  will  fix  a  certain  num- 
ber of  plates — one  pint  of  acid  hyoo  will 
suffice  for  24  3%  x  4*4  plates.  Paste  a 
piece  of  white  paper  on  the  bottle  and 
note  the  number  of  plates  fixed  in  each 
batch,  keeping  a  running  total.  It  is  as 
well  to  mark  the  maximum  number,  24, 
in  one  corner  of  the  label. 

A  Dark-room  Lamp. 
While  plates  may  be  changed  in  the 
dark,  it  is  often  convenient  to  have  some 
ruby  light  available.  A  portable,  safe  and 
very  effective  form  of  lamp  may  be  made 
from  one  of  the  little  pocket  electric 
flashlamps.  The  glass  in  front  of  the 
lamp  is  usually  detachable,  and  a  small 
piece  of  one  of  the  gelatine-film  safe- 
lights  may  be  fitted  underneath  this.  It 
is,  we  believe,  possible  to  get  for  a  cent 


15  00  K  SELLER      AND      STATIONER 


or  two  small  sample  pieces  of  Wratten 
safe-light  film,  and  such  a  flash  lamp 
might  be  kept  switched  on  while  the 
plates  were  being  changed,  or  if  at  hand 
could  be  switched  on  for  a  moment  or 
two  only. 


What's  Wrong  and  Why 

Please  examine  the  negatives  returned  in  this 
envelope  and  note  opposite  the  number 
cheeked    below    the    cause    of    failure. 


1.  Under  Exposure  (a)   caused  by  making 

instantaneous  pictures  in  places 
where  the  light  is  not  sufficiently 
strong  to  impress  the  object  or  view 
upon  the  sensitive  surface. 
(b)  Probably  Lens  stopped  down  too 
much. 

2.  Over    Exposed    (or    over   timed)    some- 

times caused  by  shutter  being  set  at 
T  or  B  instead  of  Int.  when  taking 
snapshots. 

3.  Out  of  Focus  through   misjudging  dis- 

tance, or  camera  was  placed  too 
near   the   object. 

4.  Subject  has  moved   during  exposure. 

5.  Camera    has    been     moved    during    ex- 

posure. 

6.  Time  Exposure  made  while  camera  has 

been   held   in   the  hand. 

7.  Two  Exposures   made  on   same  section 

of   the   film. 

8.  Fogged    Film    caused    by    white    light 

being   allowed   to   strike   the   film. 

9.  Black     Paper     has     not     been     started 

evenly    between    the  flanges   of  spool. 
10.     Camera    loaded    wrong. 


Further     information     will     be     gladly     given 
FREE  for  the  asking. 

PHOTO  ART  CO. 

294  Yonge  St.  Toronto 


Near  Wilton   Ave. 


This  is  a  reduced  reproduction  of  the 
envelope  used  by  a  Toronto  house  for  accom- 
modating films  as  supplied  to  customers.  The 
advantage  of  furnishing  valuable  pointers  for 
amateur  photographers  by  checking  the  para- 
graphs referring  to  defective  films  will  com- 
mend   itself    to    other    dealers. 


A  Paste  for  Metal. 

Labels  on  tins  if  attached  with  most 
ordinary  forms  of  paste  soon  drop  off. 
The  following  is  said  to  be  an  effective 
adhesive  for  the  purpose.  One  ounce  of 
starch,  four  ounces  of  sugar,  and  one 
ounce  of  gum  acacia  are  dissolved  in  cold 
water,  the  quantity  of  water  being  deter- 
mined by  the  fluidity  which  it  is  desired 
that  the  paste  shall  possess. 

A  Good  Adhesive  for  Labels. 

An  ounce  of  dextrine  with  three  or  four 
ounces  of  cold  water  makes  a  very  power- 
ful adhesive.  The  addition  of  two  or 
three  drops  of  thymol  dissolved  in  a  lit- 
tle alcohol  will  allow  it  to  be  kept  with- 
out undergoing  decomposition.  Salicylic 
acid  can  be  used  for  the  same  purpose. 

m 

Before  you  do  much  advertising,  study 
the  public  you  want  to  reach  and  dis- 
cover what  sort  of  advertising  will  hit 
them  most  forcibly. 


GOOD  AND  BAD  TRADE  PAPERS. 
An  advertiser  wrote  to  a  trade  paper 

the  other  day  and  compl.tinec  of  tiie  un- 
fair advantage  v'.ieh  many  trade  papers 
took  of  advertisers.  Most  of  his  com- 
plaint was  based  upon  misrepresented 
circulation.  He  used  up  almost  two 
thousand  words  complaining  about  such 
conditions  and  bemoaned  the  fact  that 
trade  papers  are  often  started  upon  noth- 
ing and  aim  to  fill  a  field  largely  occu- 
pying thin  air. 

I  have  no  patience  with  statements  of 
this  sort.  In  the  past  ten  years  I  have 
listened  to  more  or  less  continuous  ti- 
rades against  the  iniquities  of  trade 
papers,  and  I  have  only  seen  one  reason 
why  such  iniquities  existed — the  contin- 
ued failure  of  advertisers  themselves  to 
give  really  good  and  honest  trade  papers 
the  all-enthusiastic  support  they  merit, 
and  the  failure  to  resolutely  ignore  the 
trade  papers  not  good  and  not  honest. 

There  is  an  advertiser  in  New  York 
who  one  day  cut  from  his  list  a  notor- 
iously poor  sheet  and  increased  his  space 
with  the  truly  representative  and  capable 
paper  in  the  field.  But  soon  attacks  ap- 
peared in  the  neglected  sheet,  to  which 
the  advertiser  rightly  paid  but  contemp- 
tuous attention — until  he  heard  from  his 
foreign  branches  with  strong  protests.  It 
seemed  that  in  foreign  countries  the  true 
character  of  this  rank  trade  paper  was 
not  known,  and  it  was  regarded  as  fairly 
important.  Consequently,  its  "knock" 
was  seriously  taken.  The  pressure  of  the 
foreign  offices  was  so  strong  that  the 
blackmail  "had  to"  be  stopped  in  the 
usual  unsavory  manner — by  an  advertis- 
ing contract.  But  why  does  any  upstand- 
ing, strong  concern  "have  to  shell  out" 
at  the  behest  of  a  trade  paper  highway- 
man? 

Of  course,  there  are  really  few  trade 
papers  quite  as  bad  as  this  one,  but, 
bringing  the  matter  down  to  a  scientific 
basis,  why  should  it  be  deemed  necessary 
to  advertise  in  any  trade  paper  whose 
worth,  either  numerical  or  editorial,  is 
questionable?  Why  should  not  adver- 
tisers know  their  own  business  well  en- 
ough to  be  fully  acquainted  with  the 
worth  of  a  trade  paper?  Why  should  it 
be  necessary  for  any  trade  paper  pub- 
lisher to  have  to  tell  any  advertiser  that 
the  quantity  of  his  circulation,  while 
valuable  to  know,  is  not  a  very  helpful 
argument  when  considered  as  sheer  num- 
bers? Why  should  advertisers,  who  are 
presumed  to  know  their  business,  fail  to 
realize  that  they  cannot  judge  trade- 
paper  circulations  and  rates  in  the  same 
manner  that  they  judge  circulation-in- 
toxicated magazines? 

There  is  but  one  thing  that  makes  a 
trade  paper — its  editorial  standing  with 
the  representative  firms  in  its  field. 
Whether  it  has  mirsued  to  its  lair  every 
last  jaekrabbit  hovering  on  the  edge  of 
27 


this  field  and  thereby  boosted  circulation 
numerically  is  not  at  all  vital.  Yet  it  is 
a  very  real  feeling  of  annoyance  that 
comes  to  the  publisher  whose  honest  fig- 
ures look  slim  compared  to  his  competi- 
tor's dishonest  fat  ones.  This  feeling  is 
only  allayed  by  the  hope  that  advertisers 
will  be  discriminating  enough  to  make  it 
their  business  to  know  more  than  "fig- 
ures." Such  discrimination  is  spreading, 
it  is  true,  but  there  are  still  very  many 
advertisers  who  do  not  take  the  trouble 
or  who  do  not  see  deeply  enough  to 
pick  the  chaff  from  the  wheat.  By  fail- 
ing to  give  to  the  able  and  honest  trade 
paper  the  fullest  support,  instead  of 
"judiciously"  dividing  the  advertising 
among  the  sheep  and  the  goats,  the  evil 
of  poor  trade  papers  and  misrepresenta- 
tive  policies  is  nourished  and  prolonged. 
As  long  as  such  loose  policies  are  con- 
tinued by  advertisers,  the  complaints 
such  as  above  referred  to  are  foolish. 
There  will  always  be  a  trade  paper  built 
on  air  as  long  as  there  are  advertisers 
willing  to  give  advertising  to  them. — 
Frank  H.  Holman,  in  Printer's  Ink. 

m 

HOW  DISPLAY  AIDS  SALES. 

Dealers  should  give  the  highest  atten- 
tion to  convenient  display  in  serving  the 
purchasing  public.  In  selling  postcards 
display  is  fully  as  important  as  having 
a  wide  range  of  attractive  cards,  for 
even  the  best  assortment  that  fails  to 
gain  the  eye  of  the  buyer  will  not  pro- 
duce the  results  that  a  smaller  and  less 
complete  assortment  will  when  spread 
out  so  that  the  cards  may  be  seen  at  a 
glance.  In  September,  in  cities  and 
towns,  there  will  be  exhibitions,  bring- 
ing many  visitors.  One  of  the  first  places 
they  visit  is  the  postcard  shop,  and  the 
pencil  or  fountain  pen  comes  out  to  jot 
down  the  fact  of  their  safe  arrival  on 
the  most  characteristic  postcards  they 
can  find,  and  to  send  them  to  the  folks 
back  home. 

This  means  that  the  postcard  buyers 
are  always  in  a  hurry — at  least  the  ma- 
jority of  them.  They  will  take  in  a 
whole  collection  in  a  bird's-eye  view — if 
you  have  them  so  displayed.  But  they 
will  not  take  the  time  to  go  through  a 
tray  full  of  cards,  with  dozens  of  dupli- 
cates among  them.  That  method  means 
loss  of  sales  and  the  customer  will  pick 
out  a  couple  and  seek  the  next  shop, 
where  the  selection  can  be  made  in  a 
comprehensive  way. 

But  the  possibilities  of  the  postcard 
trade  are  not  confined  to  elaborate  dis- 
plays. It  is  estimated  that  half  of  the 
postcards  purchased  in  these  times  go 
into  the  collections  of  the  buyers  and 
are  preserved  as  mementoes  of  the  trip. 

Folders  as  well  as  albums  for  display 
and  for  customers'  use  should  be  in 
every  dealer's  stock. 


REPORTS  OF  BEST  SELLERS. 
From  Different  Canadian  Cities. 

Montreal. 

1.  Jaffery    Loeke. 

2.  A   Far  'Country    Churchill. 

3.  Anne  of  the  Island    ....Montgomery. 

4.  "K"    Rinehart. 

5.  Ruggles  of  Red  Gap   Wilson. 

6.  Of  Human   Bondage    Maughm 

Toronto. 

1.  A   Far   Country    Churchill. 

2.  Jaffery Locke. 

3.  "K"    Rinehart. 

4.  Anne  of  the  Island   ....Montgomery. 

5.  Of  Human   Bondage    Maughm 

6.  Victory    Conrad. 

Moncton,  NB. 

1.  A   Far   Country    Churchill. 

2.  Michael    0  'Halloran     Porter. 

3.  Jaffery    Locke. 

4.  Anne  of  the  Island   ....Montgomery. 

5.  The   Turbulent  Duchess    ....Brebner. 

6.  The  Double  Traitor  .# Oppenheim. 

Winnipeg. 

1.  A   Far   Country Churchill. 

2.  Michael  0  'Halloran   Porter. 

3.  Anne   of  the   Island    ...Montgomery. 

4.  The  Double  Traitor   Oppenheim. 

5.  Bealby   Wells. 

6.  Jaffery Locke. 

Hamilton. 
.1.  A   Far   Country    Churchill. 

2.  Jaffery    Locke. 

3.  "K"    ! Rinehart. 

4.  Anne  of  the  Island Montgomery. 

5.  Athalie    Chambers. 

6.  Rainbow   Island    Grey 

Saskatoon. 

1.  A   Far   Country    Churchill. 

2.  Patrol  of  the   Sundance  Trail    

Connor. 

3.  The  Man  of  Iron Dehan. 

4.  Michael    0  'Halloran    Porter. 

5.  The  Pretender 

Edmonton. 

1.  The  Landloper .Day. 

2.  A  Far  Country  Churchill. 

3.  Empty   Pockets Hughes. 

4.  Jaffery    Locke. 

5.  Thankful's  Inheritance    ..    ..Lincoln, 
fi.  Valley  of  Fear   Dovle. 


ADDITIONAL  PARTICULARS 
ABOUT  ANY  BOOK  MENTIONED 
IN  THESE  COLUMNS  UPON  RE- 
QUEST TO  BOOKSELLER  AND 
STATIONER 'S  SERVICE  DE- 
PARTMENT. 


Kingston,   Ont. 

1.  A   Far   Country    Churchill. 

2.  The  Habor   Poole. 

3.  Contrary  Mary    Bailey. 

4.  The  Double  Traitor Oppenheim. 

5.  Michael   0  'Halloran    Porter. 

Charlottetown,  P.E.I. 

1.  Anne  of  the  Island   ....Montgomery. 

2.  Pollyanna  Grows  Up   Porter. 

3.  A   Far   Country    Churchill. 

4.  Contrary   Mary    Bailey. 

5.  Doodles   Dowd. 

6.  A  Girl  of  the  Blue  Ridge.  .  .Erskine. 

St.  Catharines,  Ont. 

1.  "K." .....Rinehart. 

2.  Lovable  Meddler Dalrymple. 

3.  Jaffery Loeke. 

4.  Still   Jim    Willsie. 

5.  Fidelity Glaspell. 

6.  Anne    of    the   Island.  ..  .Montgomery. 

Peterboro,   Ont. 

1.  Anne  of  the  Island   ....Montgomery. 

2.  A  Far  Country Churchiil. 

3.  Jaffery    Locke. 

4.  The    Turmoil    Tarkington. 

5.  Jess  of  the  River 

Chatham,    Ont. 

1.  Michael  0  'Halloran    Porter. 

2.  A   Far   Country    Churchill. 


CANADIAN   SUMMARY. 

Fiction. 

1.  "A       Far       Country.        Winston 
Churchill     131 

2.  "Jaffery."      W.    J.    Locke    83 

3.  "Anne     of    the     Island."      J.     M. 
Montgomery     73 

4.  "K."      Mary    Roherts    Rinehart.        55 

5.  "Michael       O'Halloran."         Gene 
Stratton    Porter     54 

6.  "The   Double  Traitor."   E.    Phil- 
lips Oppenheim 36 

BEST    SELLERS    IN    THE    U.    S. 
Fiction. 

"Michael  O'Halloran."  Gene  Stratton- 
Porter. 

"K."      Mary    Roherts    Rinehart. 

"A   Far   Country."      Winston    Churchill. 

"Pollyanna  Grows  Up."  Eleanor  H. 
Porter. 

"The  Lovable  '  Meddler."  Leona  Dal- 
rymple. 

"Athalie."      Robert    W.    Chambers. 


3.  The  Double  Traitor   Oppenheim. 

4.  The  Man  of  Iron Dehan. 

St.  John,  N.B. 

1.  Michael  O'Halloran Porter. 

2.  "K."   Rinehart. 

3.  Lovable   Meddler    Dalrymple. 

4.  A  Far  Country   Churchill. 

5.  Anne  of  the  Island   ....Montgomery. 

6.  Still  Jim Willsie. 

Victoria,  B.C. 

1.  A  Far   Country    Churchill. 

2.  Jaffery    Locke 

3.  Keeper  of  the  Door Dell 

4.  Turmoil    Tarkington 

5.  Man  of  Iron   Dehan 

6.  Angela 's  Business   Harrison 

Guelph,   Ont. 

1.  A  Far  Country    Churchill 

2.  Jaffery   Locke 

3.  Anne  of  the  Island Montgomery 

4.  "K"    Rinehart 

5.  Michael    O'Halloran Porter 

6.  Ruggles  of  Red  Gap Wilson 


The  opening  chapter  of  Major-General 
Currie's  forthcoming  book,  "The  Red 
Watch,"  will  deal  with  the  Kilties  in 
Canada,  and  chapter  two  is  devoted  to 
the  Forty-Eighth  Highlanders — the  Red 
Watch.  Early  chapters  are  devoted  to 
the  new  colonial  policy,  the  organizing 
of  imperial  battalions  and  moulding  an 
army.  The  reader  is  carried  with  the 
Canadian  soldiers  across  the  Atlantic 
and  to  the  battle  front,  there  being 
graphic  and  intensely  interesting  de- 
scriptions of  such  battles  of  Neuve 
Chapelle  and  St.  Julien,  with  firsthand 
information  regarding  billets  and  bivou- 
acs, German  gas  and  Tureos  and  much 
more  about  events  of  the  war  and  the 
men  engaged  in  battle.  There  is  an  ap- 
pendix giving  a  complete  list  of  the 
first  Canadian  division. 


Put  your  trust  in  the  man  who  talks 
of  things  and  not  of  people. 

A  translation  of  M.  Antoine  Guilland's 
"Modern  Germany  and  Its  Historians" 
(Niebuhr,  Ranke,  Mommsen,  Sybel,  and 
Treitschke)  has  been  prepared  and  will 
soon  be  issued. 

Stanley  Washburn,  whose  "Field 
Notes  from  the  Russian  Front ' '  was  re- 
cently published,  has  a  further  volume 
in  the  press,  continuing  his  narrative 
under  the  title,  "The  Russian  Campaign, 
January  to  July,  1915." 


BOOKSELLER      AND      STATIONER 


Canadian  Books  and  Authors 

Something  About  New  and  Forthcoming  Books — Interesting 
Paragraphs  About  Canadians. 


AMONG  the  notable  books  of  the 
year  just  issued  is  "The  Can- 
adian Commonwealth,'"  by  Agnes 
C.  Laut.  A  notice  of  this  book  will  be 
found  in  another  column,  but  readers 
will  be  interested  in  reading  the  follow- 
ing- brief  sketch  of  this  vigorous  Can- 
adian writer.  In  passing,  it  is  worthy 
of  mention  that  Miss  Laut  is  now  a  re- 
gular contributor  to  Mac-Lean's  Maga- 
zine, her  first  article  in  the  September 
issue  being  an  able  presentation  of  tne 
question,  "Is  the  End  of  the  War  in 
Sight?" 

Agnes  C.  Laut  is  a  native  of  Ontario, 
but  in  early  age  moved  to  Winnipeg, 
where  she  attended  college  and  later 
engaged  in  newspaper  work  on  the 
Manitoba  Free  Press.  Subsequently 
she  became  a  correspondent  and  contri- 
butor to  other  American,  English,  and 
Canadian  papers  and  magazines,  and  for 
some  years  was  a  member  of  the  edi- 
torial staff  of  Outing.  Her  enthusiasm 
for  outdoor  life  led  her  to  make  many 
adventurous  trips  to  little  known  re- 
gions of  the  Canadian  northland,  and  on 
one  occasion  she  made  the  two  thousand- 
mile  canoe  trip  down  the  Saskatchewan 
River  from  Edmonton  to  Lake  Winni- 
peg'. Among  her  best  known  books  are 
"Lords  of  the  North,"  "Heralds  of 
Empire,"  "The  Story  of  the  Trapper," 
"Pathfinders  of  the  West,"  "Vikings 
of  the  Pacific,"  and  "The  Hudson's  Bay 
Company."  Her  researches  into  Can- 
adian history,  both  past  and  contem- 
porary, have  been  exceedingly  wide  and 
deep,  and  few  persons  living  know  the 
Canada  of  to-day  as  does  she.  In  re- 
cent years  she  has  devoted  much  atten- 
tion to  problems  of  transportation,  and 
her  articles  on  this  and  kindred  subjects 
in  such  magazines  as  the  Century  and 
the  Saturday  Evening  Post  have  at- 
tracted widespread  attention. 

At  present  she  owns  an  estate  in 
Wassaic,  Duchess  County,  New  York, 
and  considers  this  her  home,  but  she 
travels  much  in  Canada  and  the  United 
States  investigating  contemporary  prob- 
lems for  magazines. 

Personally  her  career  has  been  a  re- 
markable illustration  of  the  triumph 
of  will  over  the  infirmities  of  the  flesh. 
When  a  girl  she  was  threatened  with 
tuberculosis,  but  living  in  the  open  in 
the  Rockies  and  the  Selkirks,  she  man- 
aged to  overcome  the  weakness,  and  be- 
came a  strong,  vigorous,  healthy  woman 
(see  her  anonymous,  "The  Autobio- 
graphy of  a  Happy  Woman,"  serially  in 
the  Saturday  Evening  Post). 

Few  know  Canada,  past  and  present, 
as  does  she,  and  of  those  few  no  others 


possess  the  gift  of  yirilo,  striking,  enter- 
taining English  that  she  does. 

Born  a  Canadian,  she  has  an  en- 
thusiasm for  the  country  that  yields  to 
no  other,  but  haying  lived  in  other  lands 
for  many  years,  she  is  able  to  see  Can- 
ada as  it  really  is,  with  its.  strength  and 
weaknesses,  its  possibilities  of  accom- 
plishment and  the  dangers  that  loom  in 
its  path. 


"Harding  of  Allenwood,"  is  the  name 
of  Harold  Bindloss'  latest  novel,  which, 
as  usual,  has  a  selling  in  Western  Can- 
adav 

"The  Prairie  Wife,"  is  the  title  of 
a  new  npvel  by  Arthur  Stringer,  shortly 
to  appear. 

A  new  book  by  a  Canadian  writer 
which  has  just  appeared  is  "Whirlpool 
Heights:  A  Dream  House  on  the  Niag'ara 
River,"  by  Julia  Cruickshank. 


of  essays  by  this  writer  is  to  be  pub- 
lished and  that  he  is  now  a  regular  con- 
tributor to  MacLean's  Magazine,  along 
with  such  other  prominent  Canadian 
authors  as  Sir  Gilbert  Parker,  Bart.,  Ar- 
thur Stringer,  L.  M.  Montgomery,  Agnes 
Laut  and  Alan  Sullivan. 

"The  Glory  and  the  Dream"  is  the 
title  of  a  book  by  Anne  Preston,  which 
has  just  been  brought  out.  Its  sub-title 
is  "The  Record  of  a  Silent  Life."  This 
author  is  the  daughter  of  the  late  Sidney 
Preston,  who  published  a  notable  hum- 
orous volume  about  twenty  years  ago 
under  the  title  of  "The  Abandoned 
Farmer." 

Capt.  H.  J.  Horan  of  the  52nd  Over- 
seas Force  has  compiled  ."The  Syllabus 
of  Infantry  Training."  This  book  is  a 
compilation  of  five  text  books  in  one,  so 
arranged  that  an  officer  may  get  a  com- 
plete infantry  training  from  this  one 
book.  It  is  interleaved,  and  can  be  easily 
carried  in  the  pocket.  The  work  has 
been  heartily  recommended  by  exper- 
ienced military  men. 

"A  Soldier  of  the  King"  is  the  title 
of  an  uplift  story  by  Helen  Sterling,  a 
Canadian  writer,  a  true  story  of  a  young 


Whose 


(SIR  -GIDDERT  PARKER,  Bart., 

new    novel,    "The   Moneymaster,"    is   to   appear 
this   mouth. 


Arrangements  have  recently  been  con- 
cluded whereby  ,S.  B.  Gundy  of  the  Ox- 
ford University  Pre,ss  is  the  sales  agent 
for  all  of  the  books  written  by  Stephen 
Leacock.  His  sixth  volume  is  about  to 
appear  under  the  title  of  "Moonbeams  of 
the  Larger  Lunacy."  It  is  interesting  to 
observe  here  that  in  the  spring,  a  volume 
29 


Canadian,  a  boy  born  a  cripple  but  with 
martial  instincts.  The  story  is  exquis- 
itely written,  and  it  is  dedicated  to  that 
great-hearted  friend  of  Canadian  child- 
ren, John  Ross  Robertson.  There  is  a 
frontispiece  with  an  inscription  to  the 
Canadian  Order  of  the  Daughters  of  the 
Empire. 


What  Should  a  Minister  Read? 


By  A.  T.  Chapman,  Montr'eal. 


TO  this  important  question  one  is 
tempted  to  make  the  laconic  reply 
— everything!  and  surely  every- 
thing worthy  in  literature  should  be  read 
by  a  minister — if  he  had  the  time,  every- 
thing that  will  give  him  a  broad  outlook 
on  life  and  an  understanding-  of  what 
life  means  to  every  man,  woman  and 
child  within  the  sphere  of  his  influence. 
A  graduate  from  a  theological  college 
is  apt  to  have  a  restricted  view  of  life, 
to  see  human  life  and  character  through 
theological  glasses,  and  to  have  little  pa- 
tience with  the  man  who  of  necessity 
and  training'  sees  life  from  a  different 
angle  and  through  lenses  of  very  dif- 
ferent vision.  To  become  useful  and  ef- 
ficient he  must  think  himself  into  the 
mind  and  heart  of  his  people,  and  noth- 
ing will  help  him  so  much  in  his  per- 
sonal contact  with  men  as  reading — 
reading  widely,  reading  intelligently, 
dipping  deeply,  into  the  well  of  litera- 
ture. 

It  is  to  be  understood  that  a  minister 
must  take  considerable  time  in  study 
bearing  directly  on  his  pulpit  work,  i:> 
keeping  himself  in  touch  with  the  work 
of  the  denomination"  and  the  wider  in- 
terests of  the  Christian  activities  of  the 
time,  and  for  this  last  purpose  1  do  not 
think  there  exists  a  more  useful  journal 
than  The  British  Weekly  —  the  free 
churchman's  chronicler  and  champion. 
But  what. 

First,  I  think,  he  must  be  acquainted 
,  with  the  history  of  the  country  in  which 
he  works,  and  surely  every  Canadian 
minister  must  read  Parkman.  What  an 
inspiration  to  a  minister  of  the  Gospel 
is  the  early  history  of  "The  Jesuits  in 
North  America."  How  fascinating  the 
story  of  early  settlers  in  French  Canada, 
what  wealth  of  romance  and  meaning 
in  the  chronicles  of  wily  Indian,  hardy 
adventurer,  brave  knight,  religious  fan- 
atic, intrepid  and  industrious  settler! 
After  Parkman  comes  the  story  of  the 
English  conquest  and  settlement  as  told 
by  Bradley  and  Charles  G.  D.  Roberts, 
the  federation  of  tiie  Provinces- and  the 
development  of  constitutional  liberty 
and  political  freedom  as  narrated  by 
Bourinot,  and  I  also  believe  it  important 
that  a  minister  make  himself  familiar 
with  the  history  of  the  neighborhood  he 
is  in  and  of  the  church  to  which  he  is 
attached. 

Second,  poetry.  The  good  old  Book  is 
full  of  it,  of  course,  and  what  will  keep 
alive  the  imagination  and  the  value  of 
the  emotions  so  well  as  the  reading  of 
good  poetry?  Tennyson,  Browning,  Mil- 
ton, and  all  the  rest  of  our  modern  pro- 


phets and  seers.  How  effective  the  in- 
troduction of  a  few  lines  of  choice  verse- 
into  an  address!  How  well  can  a  point 
he  driven  home,  a  thought  made  clear 
and  crystallized  by  the  aid  of  noble 
stanzas  from  our  inspired  poets!  Most 
useful  are  such  collections  as  Palgrave's 
Golden  Treasury,  to  be  had  for  a  few 
pennies.     The   Oxford   Book   of   English 


MARIE  VAN  VORST, 
Author  of  "Mary  Moreland." 

verse,    and    our    own    Professor    Rand  s 
Treasury  of  Canadian  verse. 

Third,  fiction.  Shall  a  minister  read 
fiction?  Certainly,  and  plenty  of  it.  Let 
the  minister  who  would  amplify  his  of- 
fice, and  most  completely  fulfil  his  mis- 
sion amongst  his  people  ■  read  fiction, 
good  fiction,  and  as  much  of  it  as  he 
can  without  neglecting  his  other  studies. 
Let  him  read  fiction  first  for  his  own 
mind's  refreshment,  and  then  that  he 
may  allure  his  people  to  brighter  realms 
of  literature  and  lead  the  way.  It  seems 
to  me  that  the  minister  who  can  elevat" 
the  literary  taste  of  his  congregation  is 
30 


performing  a  worthy  task,  and  doing- 
much  to  prepare  and  keep  fertile  their 
minds  and  hearts,  thus  making  good 
ground  in  which  the  seed  of  the  Gospel 
shall  root  deeply  and  become  fruitful. 
It  is  absurd  to  tell  a  young  girl  fresh 
from  the  works  of  "Pansy,"  and  en- 
thralled with  "Bertha  M.  Clay,"  to 
read  Robert  Browning,  but  with  a  know- 
ledge of  good  fiction  a  minister  may  lead 
her  'by  easy  stages  to  the  heights  of  the 
best  in  literature.  A  boy  is  naturally  at- 
tracted by  Alger,  Jesse  James  the  ban- 
dit, and  the  records  of  Buffalo  Bill's 
marvellous  adventures,  and  it  is  foolish 
to  start  him  on  Parkman,  but  a  short 
course  in  Henty,  Stanley  Weyman  and 
Gilbert  Parker  may  whet  his  appetite 
and  lead  him  to  become  an  earnest  stu- 
dent of  history.  How  many  members  of 
the  church  are  wasting  their  mental  abil- 
ities with  the  reading  of  cheap  story 
magazines,  when  with  the  same  amount 
of  time  and  the  expenditure  of  per- 
haps less  money  they  might  be  revelling 
in  the  best  literature,  if  they  were  only 
shown  the  way!  And  how  is  the  minis- 
ter to  do  this  if  he  know  not  the  way 
himself? 

If  the  young  preacher  has  not  had 
time  before  entering  the  ministry  to  cul- 
tivate 'his  knowledge  of  the  standard 
works  of  fiction  let  him  besin  at  once, 
systematically,  to  do  this.  First  of  all, 
!et  him  read  his  Dickens — an  author 
whose  greatness  and  universal  appeal  is 
now  being  fully  recognized.  I  don't 
know  of  another  novelist  whose  every 
work  should  be  so  read,  re-read  and  mas- 
tered by  a  man  whose  business  it  is  to 
know  people's  hearts,  to  understand  lit- 
tle children,  to  have  patience  with  the 
foibles  and  failings  of  mankind.  Dick- 
ens, George  Eliot,  Thackeray,  George 
Meredith,  were  a  man  to  read  the  writ- 
ings of  only  these  four — not,  however, 
neglecting  the  masterpiece  of  all  litera- 
ture, Victor  Hugo's  "Les  Miserables" — 
he  would  then  have  a  measure  with 
which  to  size  up  the  modern  novel  as  it 
appears.  Let  him  recommend  such  as 
he  finds  wholesome  and  elevating,  but 
whatever  he  does  let  him  not  publicly 
condemn  any  book,  as  that  is  one  of  the 
best  advertisements  a  novel  can  get,  and 
defeats  the  good  intentions  of  the 
preacher. 

m 

"The  Pearl  Fishers"  is  the  title  of  a 
tale  of  the  South  Seas,  bv  H.  Devere 
Statpoole,  author  of  "The  Blue  La- 
goon." 


Books  and  Writers  Being  Talked  About 


Writers  at  the  Front. 

Owen  Johnson,  writer,  and  Mr.  Walter 
Hale,  writer  and  illustrator,  have  been 
to  the  front  in  France  and  seen  numer- 
ous abandoned  German  trenches.  In  the 
trenches  could  be  seen  parts  of  bodies 
covered  with  lime.  They  were  within 
fifteen  yards  of  the  Germans,  Mr.  John- 
son said,  when  they  were  discovered  by 
the  latter,  who  opened  fire  on  them. 
They  were  forced  to  crawl  several  miles 
to  the  main  French  trenches. 

"From  Alien  to  Citizen,"  by  Edward 
A.  Steiner,  is  the  story  of  Professor 
Steiner's  life  in  America,  faithfully  pre- 


the  renowned  Dr.  J.  R.  Miller  has  said: 
"It  is  just  the  thing-  that  will  help 
young  men  in  the  home,  in  school  and  in 
business. " 

Mrs.  Hodgson  Burnett's  New  Book. 

Frances  Hodgson  Burnett's  "The 
Lost  Prince,''  which  has  been  running  as 
a  serial  in  the  Saint  Nicholas,  is  an- 
nounced for  early  publication  in  book 
form.  This  story  is  as  fascinating  a 
story  as  Mrs.  Burnett  has  ever  written. 
The  idea  that  underlies  the  story  in 
"The  Lost  Prince"  was  the  basis  for 
her  lovely  story,  "Dawn,  a  Story  of 
To-morrow." 


"The  Inseparables." 

An    unconventional    picture   of   W.    J.    Lorke,    v  hose    latest 

thousands   of  readers. 


book,     ".Taffeiv, 


delighting 


senting  the  progress  of  the  Hungarian 
boy  who  came  to  America  as  an  immi- 
grant, and  who  to-day  occupies  a  posi- 
tion of  influence  and  still  greater  oppor- 
tunity in  the  American  republic. 

It  will  interest  aspiring  young  authors 
to  know  that  Booth  Tarkington  writes 
all  of ~ his  books  in  pencil.  In  the  study 
where  he  works  he  has  arranged  on  the 
table,  in  front  of  him,  from  thirty  to 
forty  well  sharpened  lead  pencils.  As 
soon  as  one  of  his  implements  loses  its 
edge,  he  throws  it  aside  and  takes  up 
the  next,  and  continues  in  this  way  until 
his  day's  work  is  finished. 

"Men  Who  Made  Good,"  by  John  T. 
Faris,  is  a  companion  volume  to  his 
earlier  "Makin?  Good."     Of  this  book 


Popularity   of   Hardy. 

Thomas  Hardy's  works,  whatever  the 
condition  of  the  times,  seem  to  have  at- 
tained an  unassailable  popularity.  An 
article  in  a  recent  number  of  the  Eng- 
lish Everyman,  which  gives  vent  to 
rather  pessimistic  opinions  on  the  book 
trade  as  affected  by  the  war,  exempts  a 
few  books  only.  These  books  that,  in 
spite  of  the  times,  continue  to  have  a 
steady  sale,  are  mostly  non-fiction  publi- 
cations dealing  with  the  war;  bnt 
Hardy's  novels  were  included  in  the  list. 

After  heading  the  list  of  best  sellers 
in  the  United  States  for  four  months, 
until  July,  Booth  Tarkington 's  novel 
"The  Turmoil"  has  heen  superseded  by 
Churchill's  "A  Far  Country." 

31  i 


War  Affects  English  Book  Papers. 

"The  Bookseller"  of  England  will  be 
published  monthly  instead  of  weekly  till 
the  end  of  the  war.  In  dealing  with  this 
announcement  editorially,  "The  Book- 
seller" says:  "Now  that  hostilities 
have  already  lasted  twelve  months  and 
there  is  at  present  little  hope  of  an  early 
termination,  it  is  clear  we  were  all  too 
sanguine  and  optimistic.  It  is  therefore 
necessary  to  take  stock  of  the  changed 
position. 

Business  activity  in  the  book  and  pub- 
lishing trade  is  materially  modified." 

To  further  accentuate  this  business 
modification  comes  the  announcement 
that  "The  Book  Monthly"  of  England, 
will  become  a  quarterly  until  the  end  of 
the  war.  Cassell  &  Co.  cease  to  be  its 
publishers  as  it  again  comes  under  the 
control  of  its  editor  and  founder. 

Owen  Johnston's  new  novel  entitled 
"Making  Money,"  is  heralded  as  a  book 
for  all  the  people  on  the  assumption  that 
everybody  loves  sood  romance.  Patsy  a 
wholesome,  lovable  girl,  is  said  to  be  the 
best  of  Mr.  Johnston  's  heroines. 

The  death  occurred  at  Zeise,  Holland, 
on  August  4  of  Maarten  Maartens,  the 
novelist.  Of  his  many  books  "God's 
Fool"  which  was  published  in  1892  is 
probably  the  most  widely  known.  His 
novels  were  originally  written  in  Eng- 
lish and  later  translated  into  his  own 
language.  His  name  in  private  life  was 
Joost  Marius  Willem  der  Poorten-.. 
Schwartz. 

The  United  States  publishers  of  "Mar- 
tha by  the  Day,"  reports  a  revival  of 
interest  in  that  book,  the  17th  large  edi- 
tion of  which  has  just  been  brought  out. 
There  is  a  strong  renewed  demand  for 
the  Jean  Christophe  books  as  well. 

A  new  story  for  girls  by  Carrol  W. 
Rankin,  entitled  "The  Cinder  Pond," 
has  just  been  issued.  This  author's 
best  known  previous  book  is  "Dandelion 
Cottage,"  of  which  sixteen  editions  have 
been  printed. 

Chas.  T.  Burton  has  written  a  new 
book  for  boys  entitled  "Camp  Bobs 
Hill,"  which   will  be  ready  this  month. 

An  important  new  field  book  is  "Wild 
Birds  and  Their  Music."  Numerous 
musical  diagrams  constitute  a  feature  of 
this  volume.  There  are  more  than  fifty 
illustrations,  38  of  them  colored.  By 
means  of  the  descriptions  and  pictures 
provided  in  this  book,  one  may  identify 
the  birds,  and  bars  of  music  are  printed 
with  each  description  illustrating  the 
songs  they  sing. 


BOOKSELLER      AND      STATIONER 


Defends  Harold  Bell  Wright. 
"The  Hidden  Things,"  by  J.  Wesley 
Putnam',  is  a  novel,  which  was  inspired 
by  criticism  against  Harold  Bell  Wright, 
who  in  his  last  novel,  "The  Eyes  of  the 
World,"  attacked  unscrupulous  writers 
of  unwholesome  literature.  "The  Hid- 
den Things"  tells  many  secrets  of  the 
literary  game  as  it  has  come  to  he 
played.  The  author  is  no  believer  in 
half-truths. 

A  Book  About  Mexico. 
"Carranza  and  Mexico,"  by  Carlo  de 
Fornaro,  with  chapters  'by  Col.  Enriquez, 
tells  the  story  of  the  Mexican  revolt,  and 
is  a  book  of  historical  value.  It  is  im- 
portant also  in  its  interest  for  the 
student  of  .sociological  problems,  for 
whom  Mexico  is  to-day  one  of  the  most 
interesting  spots  on  the  universe. 

New  Inspirational  Books. 

"Seeking  Success"  is  a  new  "charac- 
ter-making" book,  by  John  T.  Faris, 
D.D.,  presenting  glimpses  of  actual 
events  in  the  lives  iof  men  that  can 
hardly  fail  to  play  an  important  part  in 
forming  right  ideals  in  the  minds  of 
readers. 

A  new  Irish  story,  entitled  "Gossa- 
mer," by  Geo.  A.  Birmingham,  is  down 
for  early  publication. 

In  September  a  new  book  by  Anthony 
Hope  is  to  appear  under  the  title  of  "A 
Young  Man's  Year." 

Margaret  Widemer,  the  author  of  "A 
Rose  Garden  Husband,"  has  a  new  book 
coming  out  shortly  under  the  title  of 
"Why  Not?" 

The  rather  odd  title  of  "30"  has  been 
given  to  a  new  novel,  by  Howard  Vin- 
cent O'Brien.    It  is  a  newspaper  story. 


Recalling  Gerald  Stanley  Lee's  re- 
markable book  "Crowds,"  it  is  interest- 
ing to  observe  that  a  new  book  under 
the  title  of  "We"  by  this  author  is  to 
be  ready  shortly. 

"The  Science  of  a  New  Life,"  is  the 
title  of  a  new  sexology  book  by  Dr. 
John  Cowan. 

August  publications  included  a  new 
revised  and  enlarged  edition  of  Holt's 
"The  Care  and  Feeding  of  Children." 

"In  Money  and  Banking,"  John  C. 
Holdsworth  explains  banking  systems  in 
detail. 

"Citizens  in  Industry,"  by  Charles 
Richmond  Henderson,  is  a  worthy  book 
built  up  on  the  assumption  that  effici- 
ency in  the  employee  is  the  employer's 
best  asset. 

Two  new  issues  in  the  Bed  Time* 
Stories,  by  Thornton  Burgess,  are  "The 
Adventures  of  Chatter,  The  Red  Squir- 
rel." and  "The  Adventures  of  Sammy 
Jay." 

"Horse  Sense,"  is  the  title  of  a 
volume  of  essays  by  Walt  Mason,  whose 
newspaper  rhymes  are  so  familiar. 

A  reprint  edition  has  been  brought  out 
of  "The  Mis-Leading  Lady." 

In  August  new  Canadian  editions  of 
the  following  novels  were  brought  out: 
"The  Treasure  of  Hidden  Valley," 
"Ruggles  of  Red  Gap,"  "The  Double 
Traitor,"  "Mary  Moreland"  and  "Still 
Jim." 

"The  Boy  Scout  Diary  for  1916"  is 
now  ready  and  the  Canadian  edition  is 
larg-er  than  ever  before. 

W.  R.  Hotchkin,  for  ten  years  sales 
manager  for  John  Wanamaker's  Phila- 
delphia store,  is  the  author  of  an  import- 


ant new  book  entitled  "The  Manual  of 
Successful  Store-Keeping."  It  is  pub- 
lished under  the  auspices  of  the  Associ- 
ated Advertising  Clubs  of  the  World. 

One  of  the  specially  important  new 
books  of  the  year  is  "Luther  Burbank," 
by  Henry  Smith  Williams,  being  an 
abridgment  of  the  twelve  volume  sub- 
scription work  which  gave  the  old  story 
of  Burbank  and  his  work.  The  author's 
purpose  is  to  enable  the  reader  to  follow 
out  experiments  along  similar  lines;  that 
is,  to  Burbankize  his  own  garden.  This 
new  book  is  a  $2.50  volume,  whereas  the 
price  of  the  previously  issued  twelve 
volume  work  was  $120. 

Novels  down  for  October  publication 
include  "The  Way  of  These  Women," 
by  Oppenheim  and  "Eltham  House,"  by 
Mrs.  Humphry  Ward. 

While  it  is  possible  that  an  anthology 
such  as  the  one  of  the  literature  of  social 
protest  compiled  by  Upton  Sinclair  under 
the  "title  "The  Cry  for  Justice"  may 
prove  tantalizing  to  readers  on  account 
of  its  very  scrappiness,  yet  for  this  rea- 
son it  well  warrants  pushing  by  the  book- 
seller, for  it  contains  selections  from  a 
hundred  or  so  vital  books  on  social  sub- 
jects, and  of  course  tasting  is  a  prelim- 
inary step  to  buying. 

Maurice  Hewlett's  new  novel,  "The 
Little  Iliad,"  is  reminiscent  of  Countess 
von  Arnim's  "The  Pastor's  Wife,"  in 
that  it  deals  with  the  marital  difficulties 
of  a  German  husband  and  a  non-German 
wife.  Another  thing  in  its  favor  is  its 
tempting  title.  Mr.  Hewlett  is  said  to 
employ  some  very  clever  satire  in  the 
depiction  of  this  modern  "Helen"  and 
her  spouse  from  across  the  brimming 
wave. 


Old  Favorites  as  Ideal  Books  for  Boys 


Editor's  Note.— This  article  by  a  writer 
in  St.  Nicholas  is  reproduced  because  of  its 
live  interest  for  booksellers  and  librarians  re- 
lative to  sonic  ideal   stories  for  boys. 

THOMAS  BAILEY  ALDRICH,  in 
the  story  of  his  own  life,  "The 
Story  of  a  Bad  Boy,"  tells  how 
"the  thrill  ran  into  his  fingers'  ends" 
over  "The  Arabian.  Nights,"  and  par- 
ticularly "Robinson  Crusoe."  "Robin- 
son Crusoe"  was  also  a  great  favorite 
with  Edward  Everett  Hale  (who  him- 
self wrote  a  little  book  you  will  want  to 
read,  "The  Man  Without  a  Country"), 
as  it  has  been  with  ever  so  many  million 
boys  and  girls  for  two  hundred  years 
now. 

•Louisa  Alcott  (you  see,  I  am  choosing 
authors  who  have  themselves  written  for 
boys  and  girls),  Robert  Louis  Stevenson 
and  Andrew  Lang  took,  one  and  all,  a 
passionate  delight  in  Sir  Walter  Scott's 
novels,  and  especially  in  "Kenilworth," 


"Ivanhoe,"  and  "Quentin  Durward," 
and  of  Scott's  poems  too,  swift,  active, 
chivalrous  poems,  they  had  a  great 
opinion. 

Andrew  Lang  liked  a  great  many 
books  when  he  was  young,  just  as  he 
wrote  a  great  many  afterward;  and  I 
am  sure  if  yon  have  read  any  of  his 
own  books  you  will  want  to  follow  his 
advice,  based  as  it  was  not  only  on  a 
taste  for  good  books,  but  for  thrilling 
romance,  too.  Well,  some  of  the  books 
he  read  with  delight  were:  "A  Midsum- 
mer Night's  Dream,"  Mallory's  "Morte 
D 'Arthur"  and  Thackeray's  "The  Rose 
and  the  Ring"  (which  is  wonderful  non- 
sense). He  says,  too,  that  he  read  "Jane 
Eyre,"  which  he  found  "creepy"  for  a 
boy  of  nine.  Even  for  eleven  it  seems  to 
me  a  little  grown-up. 

Longfellow  always  spoke  of  Irving 's 
"Sketch  Book"  (the  book  that  contains 
32 


"Rip  Van  Winkle,"  you  remember)  as 
the  one  great  book  of  his  childhood;  and 
Colonel  Roosevelt  says  he  could  pass  an 
examination  to-day  in  the  whole  of  the 
Leatherstocking  series  of  Cooper.  Helen 
Keller — you  have  surely  heard  of  her — 
speaks  with  particular  delight  of  Thomp- 
son Seton's  "Wild  Animals  I  Have 
Known,"  of  Mrs.  Burnett's  "Little 
Lord  Fauntleroy"  and  of  Kipling's 
"Jungle  Books,"  and  I  heartily  agree 
about  all  these. 

And,  lastly,  for  I  can't  go  on  forever, 
may  I  add  on  my  own  account  just  three 
or  four  other  books,  some  of  which  are 
mentioned  by  one  or  more  of  the  widely 
known  people  in  the  pamphlet:  "Hans 
Brinker  or  the  Silver  Skates,"  for  ex- 
ample, "Uncle  Remus,"  "Huckleberry 
Finn,"  and  "Undine" — all  very  differ- 
ent and  all  books  you  will  never  forget. 


Educational  Extension  Work  by  Public  Libraries 

How  the  Public  Libraries  of  Winnipeg  Co-operate  With  School  Teachers  and  With 

Colleges. 


FOLLOWING  up  the  editorial  ap- 
pearing in  the  last  issue  dealing 
with  the  co-operative  work  be- 
tween libraries  and  schools  as  worked 
out  in  Buffalo,  New  York,  in  promoting 
the  development  of  readers,  the  follow- 
ing description  of  the  expansion  of  the 
Winnipeg  Public  Libraries  in  branching 
out  into  the  educational  field  will  be 
read  with  keen  interest  by  all  concerned 
about  the  circulation  of  good  books  and 
fostering  of  education: 

"Does  Winnipeg  know  the  magnitude 
of  the  work  being  accomplished  by  the 
public  library,  with  its  numerous 
branches  in  the  city? 

"Not  only  is  the  library  centering  all 
its  efforts  at  supplying  reading  matter 
for  the  education  of  all  classes,  but  it  is 
looking  to  the  future  and  seeking  to  find 
the  highest  way  in  which  it  can  perform 
its  mission  to  the  community. 

"Library  administration  has  under- 
gone almost  a  complete  revolution  with- 
in the  last  two  decades.  The  making  of 
book  collections  has  been  practised  for 
centuries,  but  the  development  of  the 
science  of  classification  and  cataloguing, 
making  these  books  accessible  to  the 
many,  has  been  the  work  of  only  a  few 
years.  In  this  period  the  appreciation 
of  books  has  extended  from  a  few 
scholarly  and  so-called  bookish  people 
to  the  many.  The  library  has  ceased  to 
be  regarded  solely  as  a  luxury  for  the 
classes  and  has  become  a  public  utility 
for  the  use  of  the  masses.  It  is  now  one 
of  the  great  social  service  institutions 
whose  aim  is  to  minister  to  the  educa- 
tion, recreation  and  uplift  of  the  people. 

Remarkable    Expansion. 

"To  go  hack  over  the  short  history  of 
the  library  in  Winnipeg  is  to  read  a 
story  of  phenomenal  development.  The 
library  opened  in  the  Carnegie  building 
late  in  1905  with  about  7,000  books. 
During  the  following  year  loans  of 
books  were  made  to  the  number  of  80,- 
000  books.  At  the  present  time  there 
are  over  100,000  volumes  in  the  library 
and  upwards  of  800,000  loans  will  be 
made  during  the  present  year  for  home 
reading  or  for  reference  purposes. 
Starting  with  the  one  building,  the  lib- 
rary has  broadened,  until  now  there  are 
.two  branch  institutions,  the  North  End 
"branch  and  the  Cornish  branch  library. 
Both  of  these  buildings  rival  the  central 
one  in  the  fine  equipment  and  architec- 
tural beauty  both  inside  and  out.  In 
addition  to  these,  there  are  a  dozen  or 
•more  branches  of  the  library  scattered 
throughout  the  city,  affording  the  people 


easy  access  to  the  books  they  desire,  no 
matter  in  what  section  of  the  city. 

"The  change  that  has  come  about  in 
the  work  of  the  library  of  to-day — that 
is,  the  graduation  of  the  library  from 
an  institution  to  provide  recreation  for 
the  people  to  the  higher  plane  of  educa- 
tion and  general  uplifting,  is  coincident 
with  the  radical  changes  that  have 
taken  place  in  the  field  of  higher  educa- 
tion within  the  last  few  years.  Educa- 
tional methods  which  were  restricted  to 
the  preparation  for  at  most  four  or  five 
learned  professions  now  offer  a  much 
wider  field  of  instruction.  It  was  soon 
recognized  that  this  branch  of  educa- 
tion should  not  be  confined  to  the 
students  enrolled  in  colleges  and  univer- 
sities. The  masses  could  be  reached  by 
university  extension  classes  and  night 
schools.  Thus  it  has  developed  that  the 
teaching  of  mechanics'  trades,  sewing, 
cooking  and  a  score  of  other  useful  arts 
to  those  already  engaged  in  the  problem 
of  making  a  living,  has  become  a  recog- 
nized part  of  the  educational  system  of 
the  library  in  Winnipeg.  As  a  result  of 
this  an  increased  mental  alertness,  a  de- 
sire for  investigation  and  for  continued 
educational  advancement  is  everywhere 
observable. 

"Thus  the  work  of  the  library  has 
been  drawn  into  educational  channels, 
and  it  is  the  endeavor  of  those  at  the 
head  of  the  library  to  get  books  which 
will  be  of  commercial  value  to  the  man 
that  wants  up-to-the-minute  information 
about  any  profession  or,  in  other  words, 
who  wants  to  educate  himself. 

"It  has  always  been  the  idea  of  the 
public  that  the  chief  object  of  a  library 
should  be  to  have  a  large  amount  of 
good  fiction  on  hand  to  give  recreation 
to  the  patrons.  This  is  an  erroneous 
idea,  as  the  recreation  department  of 
the  library  has  received  comparatively 
little  study,  except  to  avoid  publications 
that  are  pernicious  and  useless. 

"It  was  a  year  and  a  half  after  the 
opening  of  the  present  library  building 
before  it  was  possible  to  get  enough 
suitable  books  together  to  open  a  refer- 
ence department.  During  the  first  year 
of  its  operation,  10,000  books  were  con- 
sulted ;  for  the  present  year  the  number 
will  be  upwards  of  80,000,  and  every 
book  of  this  number  will  be  used  for 
definite  and  useful  purposes  of  study 
and  information. 

Children's   Room. 

"A    feature    of    the    library    work    as 
carried  on  in  Winnipeg  under  the  cap- 
able management  of  Librarian  J.  H.  Mc- 
33 


Carthy  is  the  work  among  the  children. 
About  the  same  time  as  the  reference 
department  was  started  a  children's 
room  was  opened  in  the  central  build- 
ing. From  the  first  this  proved  a  signal 
success.  During  the  first  year  2,000 
children  used  30,000  books.  Realizing 
that  the  room  devoted  to  the  young 
people  at  the  Central  library  could  only 
reach  a  very  small  number  of  them,  the 
library  officers  approached  the  school 
board  and  asked  for  the  co-operation  of 
the  teachers  in  the  outlying  schools. 
This  was  readily  agreed  to,  and  after  the 
libraries  had  been  established  in  three 
or  four  of  the  schools,  it  was  found  that 
the  teachers  were  the  aggressors  in  ap- 
proaching the  library  for  books  for  their 
own  schools  and  for  additions  of  valu- 
able books  to  those  already  established. 
Much  has  been  said  in  the  library  world 
at  different  times  about  the  value  of  care- 
fully supervising  children's  reading.  In 
the  present  system  whereby  the  teach- 
ers pick  out  their  own  books,  the  offi- 
cers of  the  library  feel  satisfied  that 
they  have  found  the  ideal  system. 
Through  these  channels  the  library  is 
doing  a  noble  work.  It  is  reaching  "chil- 
dren who  can  scarcely  read,  and  who 
are,  therefore,  given  little  fairy  stories 
written  in  simple  language.  These  books 
are  taken  home  by  the  children,  and  in 
this  manner  the  library  is  reaching 
many  homes  otherwise  inaccessible.  The 
parents  of  the  children  have  become 
interested,  and  there  is  a  steadily  in- 
creasing demand  at  the  public  schools 
where  the  libraries  have  been  estab- 
lished for  a  few  standard  books  suitable 
for  mature  people.  These  requests  have 
been   cheerfully  granted. 

".Similar  work  has  been  carried  on 
by  the  library  through  the  co-operation 
of  the  All  People's  Mission,  the  Robert- 
son Memorial  Institute,  and  the  Boys' 
Club.  As  an  instance  of  the  rapid  de- 
velopment in  this  very  important  phase 
of  the  library's  work,  1,189  books  of 
useful  information,  with  scarcely  a 
novel  in  the  collection,  were  read  by  the 
children  of  All  People's  Mission  in  one 
month. 

Branch  of  Hospital. 

"Not  only  in  this  regard  is  the  Win- 
nipeg public  library  striking  into  new 
fields  that  the  average  citizen  is  not 
aware  that  a  library  could  toucn.  The 
patients  in  the  general  hospital  have  a 
branch  depot  in  the  building  for  their 
exclusive  use,  and  the  Nurses'  Home  has 
a  similar  collection.  When  requests  are 
made,    books    not    in    the    collections    of 


BOOKSELLER      AND      STATIONER 


these  institutions  are  supplied  from  the 
central  library.  Some  200  children  in 
the  Children's  Home  are  also  supplied 
with  reading  matter.  With  the  outbreak 
of  the  war  the  library  at  once  came  for- 
ward and  suitable  books  for  the  use  of 
the  soldiers  were  supplied.  This  portion 
of  the  work  will  be  greatly  broadened 
in  the  future.  As  an  example  of  the  effi- 
cient manner  in  which  the  Winnipeg' 
public  library  is  fulfilling'  its  duties, 
even  the  provincial  jail  has  not  been 
overlooked.  Books,  perfectly  whole,  but 
too  worn  for  circulation,  are  supplied 
freely  to  the  inmates  of  the  prison. 

"Thus  it  will  be  seen  that  instead  of 
being  an  institution  simply  to  supply 
recreation  in  the  way  of  fiction,  the 
Winnipeg  public  library  is  taking-  its 
place  in  the-  city  as  an  economical  neces- 
sity to  the  poorer  man  who  cannot  pay 
for  education,  but  who  is  striving  to 
better  himself.  The  library  is  devoting 
itself  to  getting  books  for  this  purpose. 
It  is  the  keen  desire  of  the  heads  of  the 
library  in  Winnipeg  that  a  survey  of 
the  industries  of  Winnipeg  be  made  and 
the  needs  of  the  workmen  studied.  If 
this  were  done  it  would  show  the  lib- 
rarians just  what  kind  of  books  were 
needed,  so  that  the  masses  could  edu- 
cate themselves.  It  is  to  this  end  that 
the  Winnipeg  public  library  is  striving. 
It  is, not  the' goal  of  the  libraries  of  to- 
day to  be  mere  recreative  institutions, 
and  only  in  getting  books  which  will 
serve  to  educate  the  masses  will  the 
libraries  perform  their  highest  duty." 

m 

YORK   COUNTY   LIBRARY   INSTI- 
TUTE. 

Stouffville,  Aug.  20.— The  reason  for 
the  apparent  lack  of  interest  that  per- 
mitted a  half-dozen  public  libraries  in 
York  County  to  close  their  doors  during 
the  past  year,  was  the  subject  of  keen 
debate  at  the  annual  convention  of  the 
York  County  Library  Institute. 

It  was  decided  to  endeavor  to  revive 
interest  and  an  effort  will  be  made  to 
reorganize  and  again  ^put  the  backward 
libraries  in  good  standing.  Inspector 
Nursey  explained  the  work  of  the  Gov- 
ernment in  assisting  and  encouraging 
the  organization  of  libraries  in  the  pro- 
vince. There  were,  now  nearly  400  lib- 
raries in  Ontario  receiving  aid  from  the 
Government,  and  prospects  were  good 
for  the  establishment  of  more. 

The  following  officers  were  elected  to 
act  during  the  ensuing  year:  President, 
Josiah  Burlington,  Don;  vice-president, 
Miss  Mary  Duncan,  Don;  secretary- 
treasurer,  Harry  Durrant,  Runnymede. 
It  was  decided  to  meet  at  the  Don  next 
year. 

S3 

IN  LINDSAY  DISTRICT. 

Lindsay,  Ont.,  July  30th.— At  the  an- 
nual meeting  of  Lindsav    District    Lib- 


rary Institute  with  representatives  pre- 
sent from  Haliburton,  Minden,  Brace- 
bridge,  Huntsville,  Peterboro,  Oshawa, 
Whitby,  Oxbridge  and  Beaverton,  this 
resolution  was  passed : 

1.  Resolved — That  in  order  to  insure 
closer  relations  between  the  public 
school  and  the  public  library  the  legis- 
lature be  approached  with  a  view  to 
amending  the  Library  Act  so  as  to  apply 
the  funds  at  present  given  to  the  public 
schools  (for  library  purposes)  to  the 
public  library,  thus  enabling  the  public 
library  to  provide  the  books  required 
by  the  public  school  (except  school  text 
books)  and  so,  in  effect,  make  the  public 
school  library  a  branch  of  the  public 
library. 

In  the  discussion  of  this  subject  it  was 
clearly  shown  that  where  libraries  are 
established  in  rural  districts,  the  books 
are  eagerly  read  by  farmers  and  their 
families. 

Walter  R.  Nursey,  Inspector  of  Pub- 
lic Libraries,  who  was  present  at  the  in- 
stitute, read  a  paper  prepared  by  Dr. 
E.  A.  Hardy,  of  Toronto,  secretary  of 
the  Ontario  Library  Association,  on 
"Co-operation  between  Sunday  School 
and  Public  Libraries."  In  this  address 
some  very  timely  and  helpful  sugges- 
tions were  made.  For  example,  one  of 
the  points  brought  out  was  that  at  pre- 
sent these  libraries  are  overlapping  by 
providing  many  of  the  same  books, 
whereas  they  could  co-operate  in  keep- 
ing their  choice  distinct. 

The  following  district  officers  were 
elected  for  the  ensuing  year: 

President — S.  Farmer.  Port  Perry ; 
viee-pres.,  Mr.  Wilkinson,  Norwood; 
secretary,  Mrs.  E.  J.  Jacobi,  Oshawa. 

Executive  committee — Messrs.  J.  .  J. 
Cave,  G.  Bemister,  Misses  Edwards  and 
Reynolds,  and  Mrs.  Nutting. 

The  next  meeting  of  the  Institute  will 
be  held  in  Peterborough. 


Books   Received 

"The    Spell    of    the    Holy    Land,"  by 

Archie    Bell.      Boston:    The   Page   Co. 

Cloth,  Boxed,  $2.50  net. 

This  is  an  account  of  the  author's  pil- 
grimage to  the  Holy  Land  undertaken 
more  for  the  joy  of  travelling  than  from 
religious  motives.  He  found  that  his 
trip  gave  him  nine-tenths  of  enjoyment 
at  the  expense  of  only  the  remaining 
tenth  of  personal  discomfort.  The  book 
is  uniform  with  the  other  volumes  in  the 
"Spell"  series.  There  are.  eight  plates 
in  full  color  and  many  duogravures  of 
photographs  by  E.  X.  Newman. 
"The  Pioneer  Boys  of  the  Yellowstone," 

bv    Harrison    Adams.      Boston:     The 

Page  Co.     Cloth'  $1.25. 

The  sub-title  of  this  book  is  "Lost  in 
the    Land    of   Waters."      There    isn't    a 


boy  alive  whose  heart  will  not  be  stirred 
by  the  reading  of  this. new  story,  telling 
of  the  adventures  of  the  pioneer  boys 
with  the  Lewis  and  Clark  Expedition,  of 
how  they  became  separated  from  the 
rest  of  the  body  and  were  lost  in  Yel- 
h,\\  stone  Park. 

Anne  of  the  Island,  by  L.  M.  Montgom- 
ery. Boston:  Page.  Cloth,  $1.25  net. 
The  "irresistible"  Anne  Shirley — the 
very  Anne  whom  Mark  Twain  called 
"the  dearest  and  most  moving  and  de- 
lightful  child  of  fiction" — comes  back  in 
this  story  which  will  be  read  eagerly  be- 
cause it  is  true  and  happy  and  full  of 
a  clear,  kind,  wholesome,  northern  sim- 
plicity and  is,  moreover,  decidedly 
"Anne-ish." 

Letters  From  Brother  Bill,  'Varsity 
Sub,  by  Walter  Kellogg  Towers.  New 
York,  Crowell.  Cloth,  50  cents. 
Here  is  a  book  that  every  boy  who 
wants  to  learn  football  and  "make  the 
team"  will  read  eagerly  and  profitably. 
It  will  tell  him  a  lot  about  the  game  that 
he  ought  to  know,  and  it  is  presented  in 
an  easy,  story-telling  way  he  will  like. 
Even  older  fellows  who  already  think 
they  know  a  good  deal  about  football 
will  find  many  coaching  points  here  that 
should  be  of  value.  Bill  Foster  starts 
his  sophomore  year  at  college  determined 
to  get  on  the  'Varsity  eleven.  He  works 
early  and  late,  and  although  his  name  is 
left  off  the  squad  as  first  posted,  he 
doesn't  lose  heart,  but  goes  after  it 
harder  than  ever.  Later  he  gets  his 
chance  and  makes  good.  All  this  he 
tells  his  younger  brother  Tad  in  a  series 
of  breezy  letters  full  of  comradery  and 
coaching  hints — for  Tad  also  has  foot- 
ball aspirations  and  is  leading  a  high 
school  eleven  to  victory. 
"Parvo"  Pocket  Dictionary.  Toronto: 
McClelland,  Goodchild  &  Stewart. 
Leather,  35c. 

This  is  a  remarkably  fine  appearing 
little  book  of  handy  pocket  size,  round 
corners,  red  edges  and  features  of  the 
dictionary  itself  are  that  it  is  self-pro- 
nouncing, comprising  under  one  alpha- 
bet arrangement  the  definition,  proper 
syllabication,  pronunciation,  parts  of 
speech,  capitalization  of  words  and  syn- 
onym?. In  addition  there  is  an  appen- 
dix of  useful  information,  such  as  rules 
of  punctuation;  hints  on  the  use  of  cor- 
rect English;  forms  of  address;  abbre- 
viations used  in  writing  and  printing: 
various  tables  and  a  dictionary  of  for- 
eign words  and  phrases.  The  little  book 
has  nearly  300  pages  yet  is  less  than 
half  an  inch   thick. 

In  this  department  last  month  notices 
were  included  regardinu'  "The  Treasure 
of  Hidden  Valley."  and  "L.E.M."  but 
no  mention  was  made  of  the  fact  that 
Canadian  editions  of  these  books  were 
published  by  McClelland,  Goodchild  and 
Stewart. 


34 


BOOKSELLER      AND      STATIONER 


The    Best    Selling 
Book  of   the    Month 

MISS  MONTGOMERY'S  NEW  STORY, 
"Anne  of  the  Island." 

By  Findlay  I.  Weaver. 

AS  will  be  seen  by  the  reports  of 
best  selling-  books  in  Canada  for 
the  past  month,  "A  Far  Coun- 
try" continues  to  far  outdistance  next 
contenders,  with  "Jaffery"  second  and 
"Anne  of  Green  Gables"  third.  Conse- 
quently, the  Churchill  and  Locke  books 
having1  already  been  subjects  of  reviews 
in  this  department,  the  book  to  be  con- 
sidered in  this  issue  is  the  latest  of  Mrs. 
Montgomery's  "Anne"  books,  its  title 
being  "Anne  of  the  Island."  This  is 
the  fourth  of  the  series,  which  in  dif- 
ferent senses  "speaks  volumes"  for  the 
immense  popularity  of  little  Anne  Shir- 
ley, now  grown  to  young  womanhood. 

The  scene  shifts,  for  the  greater  part 
of.  the  action  of  this  new  tale,  from 
Avonlea  to  Kingsport,  which  city  is 
easily  distinguishable  as  a  fictitious 
name  for  Halifax. 

At  eighteen  Anne  goes  to  "Redmond 
College,"  being  accompanied  by  another 
Avonlea  girl,  Priscilla  Grant.  Anne's 
old  school  rival  and  ardent  lover,  Gil- 
bert Blyth,  and  Charlie  Sloane,  who  also 
entertains  fond  hopes  of  finding  favor 
with  Anne,  go  to  Redmond  at  the  same 
time. 

Mrs.  Rachel  Lynde,  who  is  gossipy, 
but  not  in  the  objectionable  manner 
characteristic  of  the  familiar  type  of 
"the  village  gossip,''  joins  in  the  small 
talk  about  this  migration  of  the  Avon- 
lea co-eds  to  Kingsport  and  opines  that 
students  at  such  colleges  do  little  else 
than  flirt.  When  it  is  urged  that  they 
must  do  some  studying,  her  reply  is : 

"Precious  little.  However,  I  think 
Anne  will.  She  never  was  flirtatious. 
But  she  doesn't  appreciate  Gilbert  Blyth 
at  full  value.  Oh,  I  know  girls!  Charlie 
Sloane  is  wild  about  her,  too,  but  I'd 
never  advise  her  to  marry  a  Sloane.  The 
Sloanes  are  good,  honest,  respectable 
people,  of  course.  But  when  all 's  said 
and  done,  they're  Sloanes." 

This  was  said  to  Anne's  foster- 
mother,  Marilla,  and  the  book  goes  on  to 
say: 

"To  an  outsider,  the  statement  that 
Sloanes  were  Sloanes  might  not  be  very 
illuminating,  but  she  understood.  Every 
village  has  such  a  family;  good,  honest, 
respectable  people  they  may  be,  but 
Sloanes  they  are  and  must  ever  remain, 
though  they  speak  with  the  tongues  of 
men  and  angels." 

The  story  is  rich  in  such  humorous 
passages  and  that  element  is  second  onlv 
to  the  charm  of  Anne  herself  in  consti- 
tuting the  appeal  which  this  book  has 
for  the  reader. 


Another  most  engaging  feminine  char- 
acter is  introduced  in  this  story,  in 
Phillipa  Gordon,  who  enters  Redmond 
College  at  the  same  time.  She  and  the 
Avonlea  girls  -become  the  greatest  of 
friends.  it  so  happens  that  Philippa 
comes  from  Bolingbroke,  Nova  Scotia, 
Anne's  birthplace,  from  which  she  went 
as  a  little  girl  to  Avonlea. 

"That  makes  you  a  Bluenose  after 
all,"  is  Philippa 's  comment. 

"No,  it  doesn't,"  retorted  Anne; 
"wasn't  it  Dan  O'Connell  who  said  that 
if  a  man  were  born  in  a  stable  it  didn't 
make  him  a  horse.  I  'in  Island  to  the 
core. ' ' 

The  pride  of  the  Islanders  in  their 
good  old  P.E.I,  is  reflected  in  a  piece  of 
advice  given  to  Anne  for  her  guidance  at 
Kingsport.  She  was  entreated  to  have 
little  to  do  with  any  boys  who  were  not 
from  the  Island! 

At  Kingsport  in  their  first  term  Anne 
and  Priscilla  board  with  two  maiden 
ladies  who  are  twins,  fifty  years  of  age, 
but  who  at  thirty  had  ceased  to  be  alike. 

"Miss  Hannah  has  grown  old,  not  too 
gracefully,  and  Miss  Ada  has  stayed 
thirty,  less  gracefully  still.  I  don't  know 
whether  Miss  Hannah  can  smile  or  not; 
I've  never  caught  her  at  it  so  far,  but 
Ada  smiles  all  the  time,  and  that's 
worse.  Miss  Ada  indulges  a  penchant 
for  cushions,  which  are  by  no  means  to 
be  sat  on,  and  space  for  placing  these 
cushions  becomes  so  scarce  that  she 
must  needs  place  one  elaborate  Batten- 
burg  creation  on  top  of  the  piano. 

In  their  rounds  of  Kingsport,  in  which 
they  discover  many  delightful  spot?  of 
historic  interest,  they  come  upon  one 
surprise,  which  proves  a  lasting  joy.  It 
is  an  insignificant  little  cottage  right  in 
the  heart  of  the  mansions  on  the  city's 
chief  residential  thoroughfare,  Spofford 
Avenue.  It  was  the  old  home  of  the 
Spoffords,  who  gave  the  street  its  name, 
and  all  offers  to  purchase  it  so  as  to 
make  way  for  another  big  residence 
have  been  persistently  refused.  When 
Anne  discovers  the  cottage  with  its 
unique  name  "Patty's  Place,"  she  im- 
mediatel\r  falls  in  love  with  it,  and  what 
is  her  delight  subsequently,  when  out  on 
a  house-hunting  expedition,  a  decision 
having  been  reached  to  take  up  a  house 
instead  of  boarding,  in  their  second 
term,  when  they  see  a  sign  "To  Let"  on 
Patty's  Place. 

One  of  the  most  delightful  chapters  in 
the  book  is  that  which  describes  the 
girl's  first  visit  to  Patty's  Place. 

"The  girls  rang  rather  timidly,  and 
were  admitted  iby  a  grim  and  ancient 
hand-maiden.  The  door  opened  directly 
into  a  large  living-room,  where  by  a 
cheery  fire  sat  two  other  ladies,  both  of 
whom  were  also  grim  and  ancient.  Ex- 
cept that  one  looked  to  be  seventy  and 
the  other  fifty,  there  seemed  little  differ- 
ence between  them.  Each  had  amazingly 
35 


big,  light-blue  eyes  behind  steel-rinime.! 
spectacles;  each  wore  a  cap  and  a  gray 
shawl;  each  was  knitting  without  haste 
and  without  rest;  each  rocked  placidly 
and  looked  at  the  girls  without  speaking; 
and  just  behind  each  sat  a  large  white 
china  dog,  with  round  green  spots  all 
over  it,  a  green  nose  and  green  ears.  The 
dogs  captured  Anne's  fancy  on  the  spot; 
they  seemed  like  the  twin  guardian 
deities  of  Patty's  Place. 

For  a  minute  nobody  spoke.    The  girls 
were    too    nervous    to    find    words,    and 
neither  the  ancient  ladies  nor  the  dogs  • 
seemed  conversationally  inclined. 

Anne  thus  had  an  opportunity  to  look 
about  and,  after  some  descriptive  mat- 
ter as  to  what  she  saw,  the  story  pro- 
ceeds: 

"By  this  time  the  silence  had  grown 
too  dreadful,  and  Priscilla  nudged  Anne 
to  intimate  that  she  must  speak. 

"  'We — we — saw'  by  your  sign  that 
this  house  is  to  let,'  said  Anne  faintly. 

"  'Oh,  yes,'  said  Miss  Patty.  'I  in- 
tended to  take  it  down  to-day.' 

She  added  that  they  had  decided  not 
to  let  the  place. 

"  'Oh,  I'm  so  sorry,'  exclaimed  Anne 
impulsively.  I  love  this  place  so.  I  did 
hope  we  could  have  got  it.'  " 

Then  did  Miss  gatty  lay  down  her 
knitting,  take  off  her  specs,  rub  them, 
put  them  on  again,  and  for  the  first  time 
took  a  look  at  Anne  as  at  a  human  be- 
ing. The  other  lady  followed  her  ex- 
ample so  exactly  that  she  might  as  well 
have  been  a  reflection  in  a  mirror. 

"You  love  it,"  said  Miss  Patty  with 
emphasis.  "Does  that  mean  that  you 
really  love  it?  Or  that  you  merely  like 
the  looks  of  it.  The  girls  nowadays  in- 
dulge in  such  exaggerated  statements 
that  one  never  can  tell  what  they  really 
do  mean.  It  wasn't  so  in  my  young 
days.  Then  a  girl  did  not  say  she  loved 
turnips,  in  just  the  same  tones  that  she 
might  have  said  she  loved  her  mother  or 
her  Saviour." 

Anne's  conscience  bore  her  up. 

"I  really  do  love  it,"  she  said  gently. 
"I've  loved  it  ever  since  I  first  saw  it 
last  fall.  My  two  college  chums  and  I 
want  to  keep  house  instead  of  boarding, 
so  we  are  looking  for  a  little  place  to 
rent;  and  when  I  saw  that  this  place  was 
to  let  I  was  so  happy." 

"If  you  love  it  you  can  have  it,"  said 
Miss  Patty. 

And  so  it  came  about. 

There  is  more  about  Patty,  Patty's 
niece  and  Patty's  Cottage.  The  latter, 
of  course,  looms  large  in  the  subsequent 
working  out  of  the  story.  Needless  to 
say  the  girls  have  love  stories.  Charlie 
Sloane  makes  an  early  avowal  and  is  re- 
tired. But  Gilbert  gains  gTound  until— 
but  it  would  not  do  to  tell  the  whole 
story  here. 

Those  who  loved  the  other  Anne  books 
will  thoroughly  enjoy  this  one. 


LITERATURE    OF    THE    WAR 


IN  "What  is  Back  of  the  War,"  Sena- 
tor Beveridge  gives  the  result  of  per- 
sonal investigations  in  Europe  since 
the  war  began.  He  interviewed  the 
Kaiser,  Von  Tirpitz,  von  Hindenburg 
and  Professor  von  Harnock,  various  in- 
dustrial and  socialistic  leaders  and  peo- 
ple of  all  classes  with  resulting  convic- 
tion summed  up  in  these  paragraphs: — 

This  is  the  German  people's  war,  rather 
than  the  Kaiser's  war.  Nearly  70,000,000 
men,  women  and  children  think,  feel,  and 
act  as  a  single  being. 

They  are  convinced  that  they  are  the 
victims  of  a  mcnstious  pbt.  hntrhed  in 
a  foreign  country,  to  c'.tstr .  y  modern  Ger- 
many. 

They  are  as  sure  of  Germany's  ultimate 
victory  a*  they  are  of  the  process  of  the 
seasons. 

In  France  Mr.  Beveridge  talked  with 
Gabriel  Hanotaux,  Henri  Bergson,  Eu- 
gene Schneider  of  the  Creusot  Works, 
M.  Herve,  the  Socialist,  and  many  others. 
Everywhere  he  found  men  and  women 
with  a  quiet  but  intense  determination 
to  put  an  end  to  the  long-standing  Ger- 
man menace  at  whatever  cost.  The 
spirit  of  France  is  one  of  purposeful 
sacrifice,  of  resignation  to  bitter  loss,  of 
patriotic  exaltation  translated  into  deeds 
rather  than  words. 

In  England,  however,  the  author  found 
a  different  atmosphere.  While  the  pat- 
rician class  is  intensely  in  earnest,  and 
willing  to  give  life  and  loved  ones  in 
the  war,  the  great  middle  class  is  still  un- 
aroused  and  half  the  people  of  the  so- 
called  lower  classes  are  sullenly  indiffer- 
ent.    Says  the  author: 

In  answer  to  fervent  exhortations  and 
appealing  advertisements  hitherto  un- 
known to  warfare,  2,500,000  British  volun- 
teers, it  was  said,  had  enlisted  and  were  In 
training — an  immense  number,  and  yet 
only  about  half  the  men  with  whom 
Prance  now  holds  her  battle  lines  *  *  » 
and-  perhaps  one-third  of  the  number  that 
Germany  has  under  arms  or  ready  to  take 
the  field. 

Not  the  least  interesting  of  Senator 
Beveridee's  chanters  is  the  final  one,  en- 
titled "Probabilities."  He  believes  that, 
no  matter  which  side  wins,  the  war  is 
going  to  produce — in  all  European  coun- 
tries except  Russia-1-"  an  immeasurable 
advance  in  democracy,  expressed  in 
terms  of  collectivism.  He  no  longer 
looks  on  this  war  as  a  contest  between 
absolutism  and  democracy.  On  the  con- 
trary, he  believes  that  every  battlefield 
is  proving1  the  winning  power  of  team 
work  in  the  form  of  democratic  collec- 
tivism. 

A  new  war  book  recently  published  .is 
entitled  "Sixty  American  Opinions  of 
the  War,"  presenting  the  views  of  sixty 
prominent  citizens  of  the  United  States 
with  a  notable  contribution  by  Colonel 
Roosevelt. 


"Peace  Insurance." 

Alfred  Owen  Crozier  has  a  plan  to 
stop  war  and  insure  peace.  It  is  set 
forth  in  his  book,  "Nation  of  Nations," 
in  which  the  author  offers  a  draft  of  a 
"supreme  constitution"  and  a  frame- 
work of  organization  for  such  a  confed- 
eration of  Governments  as  would,  the 
author  thinks,  by  means  of  its  own  mili- 
tary and  naval  forces,  protect  all  sup- 
porting nations  against  unjust  attack 
and  so  guard  the  world's  peace  forever. 
The  author  compares  and  contrasts  his 
plan  with  that  of  the  League  to  Enforce 
Peace,  of  which  ex-President  Taft  is  the 
head,  holding  that  the  latter  would  bring 
about  a  "universal  entangling  alliance" 
based  on  unenforceable  treaties,  while 
his  plan,  since  it  would  provide  for  a 
new  separate  °overnment  of  govern- 
ments, would  offer  means  of  regulation 
and  enforcement. 

New  Book  by  Davis. 

"Somewhere  in  Franco,"  is  the  title 
of  a  new  volume  of  short  stories  of  war 
interest  by  Richard  Harding  Davis, 
author  of  "With  the  Allies,"  which  is 
down  for  early  publication. 

"The  Nurse's  Story,"  by  Auele 
Bleneau  is  a  new  book  dealing  with  the 
work  of  the  Red  Cross  and  is  dedicated 
to  the  Red  Cross  nurses  of  the  world. 

Hugh  Walpole  is  still  in  Russia  where, 
after  making  a  study  of  the  attitude  of 
the  Russians  toward  their  present  situ- 
ation for  a  London  daily,  he  has  taken 
up  Red  Cross  work,  at  first  in  the  Mos- 
cow hospitals  and  then  at  the  front. 

Sunampadu  Arumugam  in  "The  Gol- 
den Key  to  World  Power  and  the 
World,"  advances  the  theory  that  the 
chief  aim  of  Germany  in  prosecuting  the 
present  war  is  to  obtain  nossession  of 
India. 

"Men,  Women  and  War,"  by  Will 
Irwin,  presents  swift,  dissolving  views 
of  the  war,  vivid,  colorful,  touching, 
heroic  just  as  he  saw  them  in  Belgium 
and  France. 

George  Herbert  Penis  is  .1  pacifist 
and  a  war  correspondent,  the  head  of  the 
London  Chronicle's  corps  of  correspond- 
ents at  the  front.  Tn  "The  Campaign  of 
1014  in  France  and  Belgium"  he  is  said 
to  present  a  just  and  impartial  view  of 
the  part  played  by  different  nations  in 
bringinff  on  the  war.  He  also  describes 
their  differing  methods  of  warfare.  This 
book  is  down  for  earlv  publication. 
36 


A  War  Authority. 

"The  Great  War:  The  Second  Phase," 
is  a  continuation  of  the  first  volume  by 
Frank  H.  Simonds,  published  last 
autumn.  The  author  is  the  editor  of  the 
New  York  Evening  Sun.  This  volume 
deals  with  the  progress  of  events  from 
the  fall  of  Antwerp  until  April  1st.  This 
book  is  notable  particularly  because  of 
profound  understanding  of  this  writer 
in  expounding  the  bald  facts  about  the 
struggle  in  Europe  as  it  progresses. 

A  collection  of  cartoons  made  from 
the  daily  newspapers,  principally  from 
the  New  York  Tribune  and  Harper's 
Weekly,  are  presented  in  a  volume  en- 
titled "Cartoons  on  the  War,"  by 
Boardman  Robinson. 

In  "The  War  Thoughts  of  an  Op- 
timist," a  collection  of  timely  articles 
on  the  war,  by  Benjamin  A.  Gould,  an 
American  citizen  who  has  been  resident 
for  several  years  in  Canada,  be  argues 
that  there  is  no  such  thing  as  a  German- 
American.' 

In  "The  Soul  of  Fighting  France," 
Paul  Sabatier  shows  how  the  country 
people  he  knows  in  the  Cervennes  have 
regarded  the  French  entente  with  Brit- 
ain, and  the  recent  entry  of  Italy  into 
the  war;  he  then  deals  with  the  spiritual 
revolution  which  the  war  has  caused  in 
France,  with  the  attitude  of  the  school 
teachers  and  the  churches,  and  with  the 
question  of  Alsace,  showing  how  the  Al- 
satians have  been  faithful  to  France. 
In  conclusion  he  discusses  the  bearing 
of  the  war  on  the  future  of  civiliza- 
tion. 

An  important  new  book  is  Prof.  Edwin 
J.  Clapp's  "Economic  Aspects  of  the 
War."  Prof.  Clapp  is  well  known  as  a 
practical  economist  and  the  discussion  of 
the  economic  effects  of  the  war  on 
America  should  merit  the  careful  atten- 
tion of  all  thinking  readers. 

m 

The  title  of  H.  G.  Wells's  new  novel 
is  "The  Research  Magnificent."  It  is  de- 
scribed as  "the  story  of  one  man's 
search  for  the  kingly  life." 

The  third  volume  of  M.  Artzibashef 's 
to  be  published  in  English  translation 
within  less  than  a  year  is  "Breaking- 
point." 

A  new  historical  romance  of  love  and 
adventure  by  Miss  Mary  Johnston  is 
among-  the  autumn  publications.  It  is 
entitled  "The  Fortunes  of  Garin,"  and 
has  for  its  scene  Southern  France  in  the 
time  of  the  Crusades. 


Monthly  Record  of  New  Books 

PUBLISHED  BY  FIRMS  ESTABLISHED  IN  CANADA. 


WITH  a  view  to  saving  valuable 
space  and  at  the  same  time  pre- 
serving the  alphabetical  ar- 
rangement of  book  titles  so  essential  for 
ready  reference,  numbers  are  used  to  in- 
dicate the  respective  publishers'  names. 
The  following  are  the  numbers  used  and 
the  respective  publishing  firms  to  which 
they  refer: 

1. — William    Brigirs. 
2.— Cassell   &    Co. 
3.— The  Copp,  Clark  Co. 
4.— J.  M.  Dent  &  Sons. 
5.— S.  B.  Gundy. 
6. — Hodder  &  Stoughton,  Limited. 
7. — Thomas  Langton. 
8.— The  Macmillan  Co. 
9.— McClelland,  Goodchild  &  Stewart. 
10— McLeod  &  Allen. 
11. — Musson  Book  Co. 
12.— Thos.  Nelson  &  S'ons. 

Fiction 
Beyond   the   Frontier.  By   Randall   Par- 

rish.    (9)    $1.35. 
Burkses  Amy.    Bv  Julie   M.   Lippmann. 

(9)    $1.25. 
Conquest.   By  Olive  Wadsley.    (2)  Cloth, 

$1.25. 
Dr.   Syn.     By  Russell  Thorndyke.     (12) 

Cloth,  $1.25. 
Eltham  House.  By  Mrs.  Humphry  Ward. 

(9)    $1.35. 
Five  Fridays.    By  Frank  R,  Adams.  (9) 

$1.25. 
Gossamer.    By  G.  A.  Birmingham.     (9) 

$1.25. 
Haunted  Heart,  The.   By  Agues  and  Eg- 

erton  Castle.    (9)    $1.35. 
Heart    of   Philura,    The.     By    Florence 

Morse  Kingsley.     (9)    $1.25. 
Hope  of  the  House,  The.   By  Agnes  and 

Egerton  Castle.    (9)    $1.35. 
Jaunty  in  Charge.   By  Mrs.  George  We- 

myss.    (9)    $1.25. 
Justice.    By  Cora  Harris.    (9)    $1. 
"K."    By  Mary  Roberts  Rinehart.   (3) 

Cloth,  $1.35. 
Lady  Aft,   The.    By  Richard   Matthews 

Hallet.    (9)    $1.35. 
Lovable  Meddler,   The.    By  Leona  Dal- 

rymple.    (3)    Cloth,  $1.35. . 
Millstone.   By  Harold  Be»bie.    (9)  Cloth, 

$1.25. 
Milly.    By    Jean    Louise   DeForest.     (9) 

$1.25.  * 
Salute  to  Adventurers.   By  John  Buchan. 

(12)    Cloth.  $1.25. 
Sampson   Rideout,   Quaker.    By   Una  L. 

Silberrard.    (12)    Cloth.  20c/ 
Sowers,    The.     Bv   H.    Seton    Merriman. 

(12)    Cloth,  20c. 
Steve  Yeager.    Bv  Wm.  MacLeod  Raine. 

(9)     $1.35. 
Thirty.     Bv  Howard    Vincent    O'Brien. 

(9)    $1.35. 


Treasure    of    Hidden    Valley,    The.     By 

Willis  George  Emerson.     (9)    $1.25. 

Way  of  These  Women,  The.  By  E.  Phil- 
lips Oppenheim.     (9)     $1.35. 

Why  Not?  By  Margaret  Widdemer.  (9) 
$1.2.",. 

Young  Man's  Year,  A.  Bv  Anthonv 
Hope.    (9)    $1.35. 

Non-Fiction 

Adventures  of  Chatterer,  the  Red  Squir- 
rel, The.  By  Thornton  W.  Burgess.  (9) 

50c. 
Adventures    of    Sammy     Jay,    The.     By 

Thornton  W.  Burgess.    (9)    50c. 
Aunt   Jane's  Nieces  in  the  Red   Cross. 

By  Edith  Van  Dyne.    (3)    60c. 
Boy  Scouts  of  the  Air  in  Belgium,  The. 

By  Gordon  Stuart,    (3)     60c. 
British  Empire,  The.   By  Sir  C.  P.  Lucas. 

(8)     60c. 
Germans  and  Africa.    Bv  Evans  Lewin. 

Travel.    (2)     Cloth,  $2^50  net. 
History   of  the  War.    Vol.  6.    By  John 

Buchan.    History.     (12)     Cloth,"  35c. 
Horse  Sense.  By  Walt  Mason.    (9)   $1.25. 
Hunting  Wasps.   By  J.  Henri  Fabre.  (9) 

$1.50. 
Hurlbut's  Story  of  Jesus  for  Young  and 

Old.     By    Rev.    Jesse    Hurlbut.     (9) 

$1.50. 
King  Condor  of  the  Andes,  The.   By  El- 
liott Whitney.     (3)     Cloth.  60c. 
L.  P.  M.  The  End  of  the  Great  War.  By 

J.  Stewart  Barney.    (9)    $1.35. 
Luther   Burbank,   His   Life   and   Work. 

By  Henry  Smith  William.     (9)    $2.50. 
Manual  of  Successful  Storekeeping,  The. 

By  W.  R.  Hotchkin.    (9)    $10. 
Mother  West  Wind's  Why  Stories.  By 

Thornton  W.  Burgess.     (9)    $1. 
Near  East  From  Within.  Anon.  Political. 

(2)    Cloth,  $3  net. 
Pleasant  Land  of  France.  By  R.  E.  Pro- 

thero.    Travel.    (12)    Cloth,  35c. 
River  War,  The.   The  Reconquest  of  the 

Soudan.    By  Winston  Churchill.    His- 
tory.   (12)    Cloth,  35c. 
Scarecrow    of    Oz,    The.     By    L.    Frank 

Baum.    (3)    Cloth,  $1.25.  ' 
War   and   Democracy,   The.    By   R.   W. 

Seton-Watson,  and   others.     (8)     50c. 
We.    By  Gerald  Stanley  Lee.    (9)  $1.35. 


RECENT  COPYRIGHTS. 

(As  Recorded  in  the   Canada  Gazette.) 

"Toronto's  Roll  of  Honour  Fighting 
the  Empire's  Battles."  Stevenson  & 
Hevey,  Toronto,  Ont. 

"Kasba."  (White  Partridge.)  A 
Story  of  Hudson  Bay.  By  George  R. 
Ray,  M.P.P.  George  R.  Ray,  Winnipeg, 
Manitoba, 

37 


"The  Songbird."  A  Play  in  Four 
Acts  By  Frederic  Hatton  and  Fanny 
Locke  Hatton.  Frederic  Hatton  and 
Fanny  Locke  Hatton,  Los  Angeles,  Cali- 
fornia. 

m 

BOOKS  RECEIVED. 
The  Girl  From  No.  13.     Reginald  Heber 
Patterson.     Toronto:  McLeod  &  Allen. 
Cloth,  $1.25. 

This  story  centres  about  a  girl  who  is 
placed  in  a  wrong  position  through  no 
fault  of  her  own.  The  wall  of  conven- 
tion which  blocks  her  escape  makes  her 
desperate.  At  last  she  finds  courage  and 
strength  in  the  trust  of  a  clean,  high- 
minded  man.  The  scenes  shift  between 
the  Virginian  mountains  and  an  old- 
fashioned  southern  city.  Optimism  and 
uplift  are  strong  characteristics  of  this 
fine  novel. 

The  Third  Party.  Frederic  Arthur  Stan- 
ley. Toronto :  McLeod  &  Allen.  Cloth, 
$1.25. 

This  bright  and  humorous  book  tells 
of  a  highly  respectable  man,  whose  big 
idea,  in  order  to  make  money,  is  the  ex- 
ploitation   of    a    fortune-teller's    parlor. 
How  his  secret  comes  nearly  being  ex- 
posed and  bis  frantic  efforts  to  guard  it 
makes  the  tale  intensely  interesting. 
Canada  and  the  Empire,  with  war  sup- 
plement, by  A.  E.  De  St.  Dalmas.    To- 
ronto: Wm.  Briggs.    Paper,  15c. 
An  interesting  treatise  on  the  poten- 
tialities of  Canada,  the  first  edition  of 
which  was  issued  in  1903.        Now  pub- 
lished with  a  war  supplement. 


BOOKS  LOST  WITH  HESPERIAN 

The  cargo  of  the  Hesperian,  the  Allan 
liner,  recently  torpedoed,  included  a  car 
load  of  books  consigned  to  the  Macmil- 
lan Company,  of  Canada.  These  were 
chiefly  library  books. 

m 

Miss  Ethel  Barrymore  is  now  rehears- 
ing the  role  of  Emma  McChesney  in  a 
play  by  Miss  Edna  Ferber  based  on  the 
first  volume,  in  which  the  far-famed 
Emma  was  the  chief  figure.  The  title  of 
the  play,  like  that  of  the  book,  will  be 
"Roast  Beef  Medium."  Almost  at  the 
same  time  as  the  first  production  of  Ihe 
play  there  will  be  a  new  Emma  McChes- 
ney book  by  Miss  Ferber,  with  the  title 
"Emma  McChesnev  &  Co." 


Truro,  N.S.,  Sept.  1.— A  branch  of  G. 
O.  Fulton's  Ltd.,  Stationery  Store  has 
been  opened  at  Bass  River  with  W.  T. 
McDonald  as  manager. 


New    Goods    Described   and    Illustrated 


Eraser  on   Typewriter 

Efficiency  consists  largely  of  simplify- 
ing and  expediting  the  many  little  tasks 
and  operations  which  we  are  called  upon 
to  do  time  and  time  again.  Excepting 
the  most  proficient,  all  persons  operating 
a  typewriting  machine  are  called  upon 
to  do  considerable  erasing,  and  an  at- 
tachment by  which  this  work  is  ex- 
pedited has  been  recently  designed  to  be 
mounted  upon  the  frame  of  the  machine 
in  an  unobtrusive  manner  and  called  into 
play  when  the  occasion  requires.  The 
circular  eraser,  which  is  generally  used, 
is  mounted  on  a  carrier,  on  which  it  re- 
volves freely,  this  motion  being  actuated 
by  a  friction  device.  The  rubber  slides 
across  the  face  of  the  machine,  and  is  so 
perfectly  controlled  that  it  can  be 
brought  to  bear  on  the  paper  surface  at 
any  desired  place;  any  letter  or  charac- 
ter may  be  obliterated  quickly  by  the 
rapidly  revolving  rubber  without  affect- 
ing the  adjoining  character. 

A   Recent  Innovation  in   Desk  Fittings 

The  "Lyflat"  desk  pad  is  an  unusual 
departure  and  improvement. 

Where  the  ordinary  deslc  pad  was 
made  of  binder-board,  the  "Lyflat"  is  a 
thick  pad  of  flexible  felt.  The  corners 
are  made  of  cowhide,  seal,  or  red  Per- 
sian-Russia, and  so  attached  that  they 
won't  break  loose.  This  pad  will  "Ly- 
flat,'' as  its  name  indicates. 

Some  New  Toys 

Among-  the  new  toys  being  introduced 
to  the  Canadian  trade  by  L.  G.  Beebe,  as 
the  Canadian  representative  of  the 
Benjamin-Sellar  Mfg.  Co.,  of  Chicago, 
is  the  Benjamin  Aeroplane,  a  fine  model 
aeroplane  that  actually  flies.  With  a 
pull  of  the  starting  cord,  the  aeroplane 
will  fly  a  distance'  of  200  feet  inder 
favorable  weather  conditions. 

Another  of  this  firm's  novelties  is  an 
Aerial  Top.  which  flies  in  the  air,  de- 
scends slowly  and  gently  and  spins  after 
lighting. 

Stone  Blocks 

Blocks  made  of  stone  are  being'  feat- 
ured this  year,  being  offered  in  different 
shinies.  These  are  particularly  suitable 
for  building  model  houses,  castles, 
bridges,  towers  and  various  other  build- 
ing's. 


A  New  Adhesive 
A  new  adhesive  recently  perfected  by 
the  Carter's  Ink  Company  is  called 
"Cico"  and  is  being  supplied  in  cones, 
spreader  tubes,  desk  jars,  quarts  and 
pints.  It,  is  always  ready  for  use,  re- 
quiring no  water  well  in  the  jar  and 
among  the  virtues  which  the  makers  em- 
phasize are  that  it  will  not  harden  or 
never  becomes  lumpy,  and  needs  no  par- 
affine  covering.  There  is  an  adjustable 
brush  holder  with  the  desk  jar,  this 
holder  being  inside  and  separate  from 
the  cap.  This  does  the  extra  duty  of 
providing  an  effective  seal  keeping  the 
paste   in    perfect    condition. 

Carrying  Additional  Lines 

Two  additional  lines  which  A.  R.  Mac- 
Dougall  &  Co.,  Limited,  are  now  carry- 
ing are  those  of  the  Merriam  Mfg.  Co., 
of  Durham,  Conn.,  manufacturers  of 
stationers'  tinware,  and  Hampden  Hogs 
of  New  York,  manufacturer  of  drawing 
pins  and  different  stationery  specialties. 

Other  developments  this  year  are  the 
stocking  of  Dixon  pencils,  penholders, 
erasers,  etc.,  and  the  line  of  the  Stand- 
ard Crayon  Co.,  both  in  practically  com- 
plete assortments  and  large  quantites, 
in  the  warehouse  in  Toronto.  A  stock  is 
also  being  carried  of  the  blotting  paper 
manufactured  by  the  Eaton,  Dikeman 
Co. 

New  Pouring  Device. 

A  new  device  recently  perfected  is 
known  as  Stafford's  Dripless  Pour  Reg- 
ulator, and  Stafford 's  are  equipping  all 
the  larger  sizes  of  their  inks  with  this 
device,  which  is  operated  by  a  simple 
quarter  turn  to  the  left  or  risrht  to 
open  or  close  it.  The  side  outlet  pro- 
duces a  perpendicular  flow  so  that  one 
always  hits  the  inkwell  at  the  first 
trial.  When  the  well  is  full  the  bottle  is 
raised  to  an  upright  position,  when  the 
ink  is  instantly  cut  off.  The  flow  of 
ink  may  be  regulated  by  placing  the 
finder  over  the  air  vent  of  tV  nourout; 
hence  when  the  well  is  full  it  is  not  nec- 
essarv  to  raise  the  bottle. 

This  new  pourout  also  prevents  evap- 
oration of  ink  in   the  larger  receptacles. 

Another  innovation  by  the  Stafford 
people  is  the  packing  of  quarts,  pints 
and  half  pints  of  all' their  inks,  mucilage 
and  paste  in  individual,  cartons  lined 
With  corrugated  paper.  This  saves  the 
38 


dealer  the  time  and  expense  of  wrap- 
ping and  insures  against  breakage  in 
stock  and  in  course  of  delivery.  It  re- 
duces the  weight  of  a  dozen  shipping 
packages  from  10  to  20  per  cent,  and  at 
the  same  time,  it  is  said,  provides 
greater  security  for  the  goods. 


A  new  catalogue  describing  the  pour- 
out  and  telling  of  the  advantages  of  the 
new  method  of  packing  is  just  off  the 
press. 

New  Envelope  Sealer. 

The  Barrow  Envelope  Sealer  is  a  new 
device  which  the  makers  say  will  seal 
3,000  to  4,000  envelopes  per  hour,  a 
point  of  merit  which  together  with  a 
liberal  margin  of  profit,  will  be  read 
with  interest  by  the  trade.  Further,  it 
is  asserted,  that  this  new  machine  will 
seal  large  or  small  envelopes  irrespec- 
tive of  their  contents. 

Line  Extended 

A  change  has  been  effected  in  the  pro- 
duction of  Dimity  Visiting  Cards  made 
by  Buntin  Gillies  &  Co.,  which  are  now 
Supplied  in  medium  weight  linen  fin- 
ished board  of  high  grade  texture,  and 
color.  Being  die  cut,  the  edges  are  per- 
fectly smooth.  The  new  boxing  is  most 
attractive  with  the  words  "Dimity 
Visiting  Cards''  surmounted  by  the 
B.G.  shield,  embossed  in  gold  on  a  grey 
background,  the  cards  being  boxed  in 
fifties  in  ladies',  misses'  and  gentle- 
men's sizes. 

A  New  Paste 

Stickine  is  a  new  product  of  the  Dia- 
mond Ink  Company  of  Milwaukee.  The 
makers  claim  that  this  paste  will  not 
harden,  or  dry  up,  no  water  well  being 
required. 


BOOKSELLER      AND      STATIONER 


Weld  on  Roberts 

Rubber  Erasers 


W  R   DOUGH  RUBBER— Plastic  and  Kneadable— Absorbs  marks  ai 

For  cleaning  and  erasing  on  pencil  and  charcoal   drawings. 

\7   R   PLIABLE   RUBBER— Soft  Pencil  Eraser— Finest  crasive  qua 

Tor   Artist,   Architect,   Librarian — Preferred   by   Accountants   and   Book- 
keepers to  all   others.     Made   in   Pink  and   White — in  various  sizes. 

ERASERS    IN    ALL    STYLES    FOR   ALL    PURPOSES. 


WELDON  ROBERTS 

on  Rubber  Erasers 

s  lh«  MARK  and  n,.  GUARANTEE 

of  ihtjltiest  quality 


_i 


WELDON  ROBERTS   RUBBER  CO.  office  &  works  NEWARK,  N. J.  U.S.A. 


JUST  OUT:    BADGER  RING  BOOK— MADE  IN  CANADA 


A — Automatic  levers  permit  the  user  to 
open  or  close  the  rings  without  touch- 
ing them.  No  pinched  fingers  or  soiled 
sheets. 

K — Flat  rings.     Leaves  don't  tear  out. 

k — "Built-in"  pocket.  Can't  peel  or  tear 
from   binding. 

I' — Pocket  reinforced  with  cloth.  Won't 
rip. 

E — A  one-piece  lining  extends  throughout 
widtli  of  cover  and   under  fixture.     The 


along   the   inner   edges.     The   one-piece 

lining    cannot   peel    and    is   much    more 

sightly. 
F — ■Gold   imprint. 

G — Highly    nickel-finished    top    plate. 
H — This  is   the  ordinary   shaped   index   tf-.h 

which    is    apt    to    tear    from    the    sheet 

with   little  wear. 
I— This    is    the    BADGER    index    tab.      Its 

different    shape    and     greater     surface 

covering     increases     its     strength     add 

wearing  quality. 


usual    two-piece   lining    is   apt   to    peel 

In  the  BADGER  RING  BOOK  the  patented  fastenings  by  which  the  rings  are  firmly 
riveted  to  the  plates   makes   it   impossible  for  them   to  work  loose. 

The  manner  in  which  the  ring  pressure  is  applied  is  an  entirely  exclusive  BADGER 
feature.  The  mechanism  is  so  constructed  that  a  more  binding  grip  is  procured  than 
any  other  make  of  ring  book. 


Carried   in   2,  3,  5,  6  and   7   Rings 

METHOD  OF  OPERATION 

TO    OPEN    RINGS— Place    thumbs    on    INSIDE    of    levers.      A 
slight    OUTWARD   pressure   opens   them. 

TO    CLOSE    RINGS— Place    thumbs    on    OUTSIDE    of    levers. 
A    slight    INWARD    pressure    closes    them. 


The  Heinn 
Company 

R.  W.  Riddell,  Pres.-Treas. 


Walkerville, 
Ontario 

W.  T.   Wood,   Secretary. 


SHEET   MUSIC  AND   MUSIC 
BOOKS  OF  THE  BETTER  CLASS 

We  are  sole  representatives  in  Canada  of  the 
leading  English  music  publishers  and  carry  a 
very  complete  stock  of  standard  publications 
for  educational  and  general  use. 
NEW  SONGS,  PIANO  MUSIC,  VIOLIN  and 
ORGAN  MUSIC,  ANTHEMS  and  CHORUSES 
in  great  variety.  Liberal  discounts  to  the 
trade. 

ANGLO-CANADIAN  MUSIC  PUBLISHERS  ASSOCIATION,  Ltd. 

ASHDOWNS  MUSIC  STORE 

144  Victoria  Street,  .'.  TORONTO 


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up.     Sixteenth  scale  on  one  side,  millimeter  scale  on  the  other. 

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39 


BOOKSELLER      AND      STATIONER 


The  Unity  Tablet  introduced  by  the 
Copp,  Clark  Co.,  is  in  portfolio  style, 
and  contains  eighteen  sheets  of  paper 
and  eighteen  envelopes.  The  cover  is  of 
an  attractive,  patriotic  design,  and  it 
should  prove  a  popular  number. 

Display   Boards. 

To  show  15c.  phonograph  records  ef- 
fectively, make  a  board  about  four  or 
five  feet  square,  and  fill  it  with  these 
little  records,  leaving  enough  space  for 
numbering  each  record  on  a  piece  of 
white  cardboard. 

These  boards  can  be  set  up  promin- 
ently inside  the  store  or  in  the  window 
so  that  the  titles  on  each  record  may 
be   easily  read. 

The  same  display  board  idea  may  be 
utilized  for  showing  various  toilet 
articles  or -for  the  many  small  items  in 
school  accessories.  A  little  thought 
directed  toward  achieving  artistic  ar- 
rangement and  color  schemes  with  other 
lines  of  small  flat  goods  will  enable  the 
merchant  to  work  out  an  advantageous 
new  idea  in  showing  goods  so  as  to  ac- 
celerate sales. 

Lingerie  Pins. 

A  new  item  for  the  five  to  twenty- 
five  department  is  the  lingerie  pin. 
These  lingerie  pins  are  similar  to  beauty 
pins  but  are  slightly  larger.  Introduce 
them  energetically  and  watch  them 
move  out! 

Safety  First  Corn  Knife 
A  new  25c  retail  item  is  called  the 
"Safety  First  Corn  Knife."  It  comes 
mounted  one  dozen  on  a  handsome  dis- 
play card.  The  dealer  .should  show  a 
card  in  the  window  and  display  another 
in  his  store  to  sell  from 

New  Ideas  in  Personal  Greeting  Cards 

Some  pleasing  new  ideas  are  worked 
out  in  the  1915  samples  of  personal 
greeting  cards  put  out  by  Packard  Bros., 
of  Montreal,  who  have  been  good  enough 
to  send  some  of  these  new  issues  to 
Bookseller  and  Stationer. 

'One  simple  little  card  is  distinctive 
because  of  the  raised  *pano!  with  an  em- 
bossed monogram,  otherwise  it  is  merely 
a  card  slightly  smaller  than  an  ordinary 
invitation  card,  bearing  a  brief  holiday 
greeting  and  the  name  and  address  of  the 
sender. 

An  attractive  Canadian  greeting  folder 
has  the  Canadian  ensign  on  the  front 
together  with  a  spray  of  maple  leaves 
with  the  words,  "The  Maple  Leaf  For- 
ever" embossed  in  gold. 

An  invitation  birchbark  folder  with 
envelope  to  match,  has  an  initial  in  the 
lower  risrht  hand  corner  and  the  greet- 
ing inside. 

■Steel  die  stamping  and  paneling'  are 
strongly  featured  in  many  of  these  new 
productions  and  originality  is  shown  also 
in  ideas  of  folding  and  in  the  shapes. 


News  of  the 
Montreal  BookTrade 

Regular  Correspondent  Tells  of  the 
Class  of  Books  in   Strongest  De- 
mand— Prayer    Books    and 
Testaments  for  Soldiers. 

MONTREAL,  Aug.  30.— The  fol- 
lowing are  considered  among 
the  best  sellers  in  war  books, 
and  their  importance  as  selling  lines  is 
almost  in  the  order  in  which  they  are 
placed.  Probably  the  best  is  "Ordeal 
by  Battle,"  by  Frederick  Scott  Oliver, 
which  has  created  quite  a  sensation  in 
England.  Mr.  Oliver  will  be  remem- 
bered as  the  author  of  that  brilliant 
work,  "Alexander  Hamilton,"  an  essay 
on  the  American  Union,  now  to  be  had 
in  Nelson's  shilling  library. 

Perhaps  the  next  best  seller  in  war 
books  is  "J 'Accuse,"  by  A.  German, 
which  was  first  published  in  Lausanne, 
Switzerland,  about  two  months  ago,  in 
both  German  and  French.  It  is  very 
anti-German  in  tone,  and  it  will  be  no- 
ticed that  the  author  in  his  preface 
states  that  he  loves  his  fatherland,  and 
it  was  just  because  he  loved  it  that  he 
wrote  this  book.  He  gives  many  facts 
in  connection  with  the  war  which  are 
very  unpalatable  to  Germany.  It  is 
stated  that  the  German  Government 
tried  to  suppress  the  book  even  in 
Switzerland. 

Among  the  best  sellers  is  "A  General 
Sketch  of  the  European  War,  First 
Phase,"  by  Hillaire  Belloe,  special  men- 
tion of  which  was  made  in  our  last  issue. 
Nelson's  "History  of  the  War,"  by 
John  Buchan,  which  retails  for  35c  in 
cloth,  is  now  in  its  sixth  volume,  and  is 
increasing  in  popularity.  London  Punch 
has  a  humorous  poem  in  a  recent  issue, 
in  which  it  refers  to  Hillaire  Belloe  and 
John  Buchan  as  the  two  busy  bees. 
Fifthly,  there  is  "The  War  Lords,"  by 
A.  G.  Gardiner,  of  the  London  Daily 
News,  which  is  fashioned  much  on  the 
lines  of  "Prophets,  Priests,  and  Kings," 
by  the  same  author.  In  this  work  Mr. 
Gardiner  has  dealt  individually  with 
twenty  of  the  principal  actors  in  the 
present  crisis.  Unlike  previous  books 
by  the  same  author,  the  object  has  not 
been  primarily  the  elucidation  of  charac- 
ter, but  the  relation  of  character  to 
specific  events,  and  the  scope  of  the 
treatment,  therefore,  is  enlarged  to  in- 
clude those  events. 

As  regards  new  fiction,  this  has  been 
a  very  good  month  from  the  point  of 
view  of  the  number  of  books  brought 
out.  From  another  point  of  view — the 
number  sold — the  past  month  has  not 
been  so  good.  American  tourist  traffic 
has  not  been  so  heavy  as  was  expected. 
The  best  demand  came  towards  the  end 
40 


of  August,  and  it  should  improve  from 
now  on,  as  there  are  many  wealthy  Am- 
ericans staying  in  Montreal. 

"Jaffery,"  by  Locke,  continues  one 
of  the  best  sellers.  Another  which  seems- 
to  be  taking  the  lead  is  "The  Free- 
lands,"  by  John  Galsworthy.  This  is  one 
of  fhe  newest  books.  Other  new  fiction 
includes  "K,"  by  Mary  Roberts  Rine- 
hart,  known  as  the  author  of  "the  Cir- 
cular Staircase,"  and  other  mystery 
stories,-  but  better  known  of  late  as  a  war 
correspondent.  There  are  also  "Anne 
of  the  Island,"  by  L.  M.  Montg-omerv, 
"Athalie,"  by  Robert  W.  Chambers, 
and  "The  Lovable  Meddler."  There  is 
a  continued  sale  for  "Of  Human  Bond- 
age," by  W.  M.  Somerset  Maugham, 
which  was  mentioned  specially  in  our  last 
issue. 

People  seem  to  have  found  out  the 
suitability  of  the  cheaper  editions  like 
Nelson's  15c  and  Dent's  30c  for  camps, 
and  for  reading  on  the  street  car,  as  the 
sale  of  these  editions  grows  with  every 
summer. 

Pocket  prayer  books  and  testaments 
have  been  in  great  demand  during  the 
past  few  months  for  the  soldiers,  and 
several  English  makes  bound  in  khaki 
color  being  in  special  demand.  Military 
books  are  still  good,  as  quite  a  number 
of  new  regiments  have  been  recruited  re- 
cently. 'There  has  been  quite  a  call  this 
summer  for  auto  blue  books,  the  sale  be- 
ing unusually  large.  School  books  have 
been  slightly  quieter  than  usual,  although 
the  large  number  of  changes  made  in  this 
province  has  helped  somewhat.  Dealers 
feel,  however,  that  the  discounts  are  so 


A  LETTER  OPENER  FOR  ORDINARY 
WORK. 

The  Lightning  Letter  Opener  Com- 
pany, of  Rochester,  N.Y.,  who  have  for 
several  years  been  manufacturing  an 
electric  letter  opener  which  has  been  of 
great  service  in  offices  receiving  lai'ge 
quantities  of  mail,  have  just  perfected 
a  smaller  hand  machine  for  use  in  offices 
receiving  but  the  average  amount  of 
mail  each  day.  This  smaller  machine 
employs  the  same  principles  as  the  auto- 
matic machine.  The  letters  are  picked 
up  in  handfuls  and  held  against  the 
rubber  feed  roller,  which,  when  the 
crank  is  turned,  carries  them  to  revol- 
ving knives  which  cut  from  the  edge 
of  the  envelope  a  thread  one  one-hun- 
dredth of  an  inch  in  thickness. 


Burford,  Ont.,  Sept.  1. — A  new  sta- 
tionery store  will  be  opened  on  Saturday 
of  this  week  or  the  first  part  of  next 
week  by  the  proprietor  of  the  Burford 
Advance,  in  the  premises  formerly  occu- 
pied by  the  library. 


BOOKSELLER      AND      STATIONER 


<T>( 


JFTgSZfl 


■Pen  Profits 


Simple,    Satisfactory,    Material    and 
Workmanship  absolutely  guaranteed 

THE  "A.  A."  FOUNTAIN  PEN 

always  ready  for  service. 

DIP  IN  THE  INK,  TWIST  THE  BUTTON, 

IT'S  FILLED. 

There  is  at  least  one  pen  point  to  suit  every  customer  in  each 
of  our  assortments  of  self- fillers,  lower-end  joint,  middle 
joint,  and  safety  fountain  pens.  Attractive  display  cases 
free.  Write  to  your  local  jobber  or  to  us  for  prices  and  trade 
discounts  on  this 


PROFITABLE  LINE 

Arthur  A.  Waterman  &  Co. 

Established   1895 

22  Thames  Street        /.         New  York   City 
Not  connected  with  the  L.  E.  Waterman   Company 


41 


Music  and  Musical  Merchandise 


Best  Selling  Music. 

A  U.S.  paper  getting  reports  from  150 
stores  selling  music  submits  a  composite 
report  showing  these  songs  to  have  been 
in  strongest  demand: 

I'm  On  My  Way  to  Dublin  Bay. 

Goodbye  Boys,  I'm  Through. 

My  Bird  of  Paradise. 

I'm  a  Lonesome  Melody. 

Chinatown. 

I  Met  You  Anions;  the  Roses. 


MUSIC  RECEIVED 

Crossing  the  Bar.  Words  by  Tennyson, 
music  by  R.  Indermour-Roy.  London: 
Joseph   Williams,  Limited.    25c  net. 

The  Tambourine.  Words  by  Mackay, 
music  by  Casa  del  Sarto.  London :  Jo- 
seph Williams.  Limited.    2s.  net. 

The  Maiden  With  the  Daffodil.  An  idyll 
for  the  pianoforte  by  Arnold  Bax. 
London :  Joseph  Williams,  Limited. 
4s. 

A  Love  Song.  Romance  for  the  Piano- 
forte by  Felix  Swinstead.  London:  Jo- 
seph   Williams,   Limited.    3s. 


A    MARCH    COMPOSED    BY    KITCH- 
ENER'S  ARMY. 

Most  people  will  lie  surprised  to  hear 
that  there  is  a  song  favored  by  Kitchen- 
er's men  which  is  quite  as  popular  on 
route  marches  as  "Tipperary."  It  was 
invented  by  some  bright  spirit  at  the 
beginning  of  f'e  war  and  was  an  imme- 
diate and  conspicuous  success.  The 
music  is  an  adaptation  of  "Old  King 
Cole,''  and  the  verses  run  on  in  much 
the  same  method  as  those  of  "The 
House  that  Jack  Built."  Here  is  the 
first  .verse  and  the  concluding  refrain:—- 


THE    MARCH   OF   THE    "KITCHEN- 
ERS." 

Old  King  Cole  was  a  merry  old  soul, 
And  a  merry  old  soul  was  he, 

He  called  for  his  pipe,  and  he  called  for 
his   bowl, 
And  he  called  for  his  pipers  three. 

Now  every  piper  had  a  loud  drone, 
And  a  very  loud  drone  had  he. 

"Ny-a-a-a-a-a-h !"   said  the  pipers, 
"And  merry,  merry  boys  are  we, 

"For  there's  none  so  rare  as  can  com- 
pare 
"With   Kitchener's   ar-ar-mee."  ' 

Tie  final  verse  runs  as  follows: — 

Now  every  marshal  had  a  big  demand, 
A  huge  demand  'had  he: 

"1   want  a  million  men,"  said  the  mar- 
shal; 

"The  Army's  going'  to  the  dogs,"  said 
the  general; 

"What's  the  next  word  of  command?" 
said  the  colonel; 

"Blanketty.  Blanketty,  Blank,"  said  the 
major; 

"Can  I  go  on  leave  for  a  year?"  said 
the  captain; 

"1  do  all  the  work,"  said  the  subaltern; 

"Move  to  the  light  in  fours,"  said  the 
sergeant ; 

"Left,  right,  left,  right,   left,"   said   the 
corporal ; 

"Where's   that   wet   canteen,"   said   the 
private ; 

"Ny-a-a-a-a-a-h!"   said   the   pipers, 

,   "And  merry,  merry  boys  are  we. 

"For  there's  none  so  rare  as  can  com- 
pare 
"With   Kitchener's   ar-ar-mee." 


RECENTLY  COPYRIGHTED  MUSIC 

Juliette- Valse.  Par  Emile  Brault.  (Com- 
position Musicale). 

She  Left  Me  for  a  Teddy  Bear.  Words 
by  Chas.  Noel  Douglas.  Music  by  Al. 
H.  Wilson. 

Yesterday.  (Song).  Words  by  Al.  Lang- 
ford.   Music  by  Al.  H.  Wilson. 

Mother  Mine.  (Song.)  Lyric  by  Chas. 
Noel  Douglas.  Music  by  Al.  H.  Wilson. 

As  Years  Roll  On.     (Song).    Words  by 
Chas.  Horwitz.    Music  by  Al.  H.  Wil- 
son. 

Take  Me  to  Toronto  Fair.  (Song).  By 
Gordon  V.   Thompson. 

To  the  Downfall  of  the  Kaiser.  By  Eliz- 
abeth Findlay.  (War  Song).  Eliza- 
beth Findlay. 

When  the  Boys  Come  Marching  Back. 
Words  and  music  by  Harry  Brayshaw. 
Harry  Brayshaw,  Westboro,  Ont.,  26th 
June,  1915. 

Hymn  of  Love.  Words  by  A.  W.  A. 
Bartlett,  music  by  Madame  Jule  Vi- 
vian. 

For  Courttry  and  For  You.  Words  by 
Tom  Wilkinson,  Jr.  Music  by  A.  Liv- 
ingston Ashton. 

Canadian  Highlanders.  A  Scottish  La- 
ment. Words  by  Lillie  A.  Brooks. 
Music   by   Ernest   R.  Bowlss. 

I  Know  He  Saves  Me.  By  A.  Lome  Lee. 
(Words  and  Music.)    A.  Lome  Lee. 

Ave  Verum.  Choeur  a  Trois  Voix  egales. 
By   Blanche   Gagnon.     (Music.) 

Tango  Queen.  March  two-step.  By  Har- 
ry J.  Lincoln. 

Sounds  from  the  Tropics.  Waltzes.  By 
Harry  J.  Lincoln. 

The  Canadian  Boys.  Words  and  music 
bv  Florence  Heathcote. 


Prepare  for  Xmas  Wallpaper  Selling  Campaign 

Lav  Plans  Well  Ahead  —  Good 


Chance  to  Develop  Extra   Business  That  Will  Be  Highly 
Profitable. 


WHAT  are  you  "going  to  do  about 
Christmas  wallpaper  business? 
There  is  a  good  profitable  busi- 
ness to  he  done  as  some  dealers  well 
know,  because  of  the  many  dollars  they 
have  added  to  their  profits  in  past  years 
by    especially    developing    this    trade. 

One  of  the  strong  points  in  favor  of 
devoting  special  effort  to  this  trade  is 
that  these  sales  will  constitute  extra 
"business  That  is,  dealers  will  not  simp- 
ly hi'  Anticipating  needs  that  would  be 
filled    in    the    regular    course    of    events 


when  next  year's  house  renovating  ac- 
tivity begins  in  the  spring.  Of  course, 
paper  bought  now  would  in  many  cases 
obviate  the  necessity  for  buying  wall- 
paper in  the  spring,  but  there  is  the  big- 
consideration  that  in  the  case  of  wall- 
paper purchased  as  Christmas  gifts  for 
the  home,  it  may  be  taken  for  granted 
that  higher  grades  will  be  selected  than 
would  be  the  case  in  the  regular  spring 
purchases.  The  extra  amount  of  these 
sales  will  be  strictly  new  business  that 
would  not  otherwise  have  evolved. 
42 


This  is  a  year  when  mnnv  people  na- 
turally desire  to  give  useful  presents. 
The  wise  dealer  will  seize  the  opportun- 
ity this  affords  for  developing  sales  of 
lines  like,  wallpaper  yielding  a  more 
than  ordinary  good   margin   of  profit. 

Keep  wallpaper  in  the  public  eye  by 
showing  highly  attractive  patterns  in 
your  windows,  with  showcards  setting 
forth  Christmas  suggestions.  Extend  this 
publicity  to  your  newspaper  advertise- 
ments and  in  every  way  push  the  line. 


iSOOKSELLEK      AND      STATION  Kit 


RlhGS  OPCN 
LEVER 

inntH/i 

1 

BINGSCAN'T 

on  loose 

f 

j 

■ 

Ceach  ding  a  complete, 

CIROJt 

SHEET  METAL  BASF 
MtOIANISM  TO  COVER 

t- 

- 

The   Booster  Lever 
Opens  It. 


There  is  no  neat- 
er, more  efficient 
memorandum  book 
on  the  market 
than  that  shown 
above.  All  its 
rings  open  at  the 
same  time  b  y 
means  of  the 
Booster  Lever, 
whose  simple  me- 
chanism is  illus- 
trated at  the  left. 


STANDARD 

Memorandum  Book 

The  i/l-inch  rings  of  this,  book  have  a  very  large 
capacity  and  yet  they  are  arranged  so  as  to  make  the 
complete  book  narrower  than  any  on  the  market. 

The  binding  is  finest  flexible  Black  Morocco  Leather, 
with  black  skiver  lining  and  card  pocket  in  the  back. 
Celluloid  fly  leaves  protect  the  paper — which  is  light, 
strong  bond,  the  sheets  being  ruled  in  the  latest  pat- 
terns. Packed  two  covers  to  a  box.  Fifty  sheets  to 
a   filler — ten   fillers   to   a  box. 

EMPIRE  Memo  Book 

is  the  same  as  for  Standard  Memo  Book.  A  less  ex 
pensive  binding  of  black  flexible  Morocco  Grained 
Leather,  with  black  moire  artificial  leather  lining 
makes  the  Empire  a  very  moderate-priced  but  rich- 
looking  book. 

For  numbers,  prices,  etc.,  see  class  14,  pages  2  to  6 
inclusive  of  Loose  Leaf  Catalog. 

Boorum   &   Pease   Loose 
Leaf  Book  Co. 

Makers  of  "STANDARD"  LOOSE  LEAF  DEVICES 

HOME  OFFICES: 

Front  Street  and  Hudson  Avenue 

BROOKLYN,  N.Y. 

FACTORIES: 
Brooklyn,  N.Y.  St.  Louis,  Mo. 

SALESROOMS: 

109-111   Leonard   St.,  New  York.     Republic  Bldg.,  Chicago,  111. 
220  Devonshire  St.,  Boston,  Mass.    4000  Laclede  Ave..  St.  Louis,  Mo. 

Canadian     Representative:    J.    O.     P.    Ansley,    408    Lumsdeu 
Building,   Toronto,   Canada, 

Stocks  of  our  loose  leaf  lines  are  now  carried  by:  Copp,  Clark 

Co.,   Ltd.,  Toronto,  Canada:    McFarlane,   Son   &  Hodgson,   Ltd., 

Montreal,  Canada. 


ENUS 

PENCILS 

Perfect  in  every  "degree" 

'  I AHE  demand  for  Venus  Pencils 

-*■  has  enjoyed  a  steady  growth  for 

many  years  and  they  are  to-day  the 

definite  leader  among  lead  pencils. 


Because 
Because 
Because 
Because 


they  are  the  best  value  for  any 
money. 

there    can    be    no    better   lead 
pencil  made  than  Venus. 

they  give  absolute  satisfaction 
wherever  used. 


they  are  made  in  17  varying 

degrees    of     hardness    to    suit 
every  pencil  purpose. 

Because  the  continually  increasing 
demand  makes  them  a  quick 
turn-over  for  the  dealers. 

Because  they  are  made  in  America  and 
are  guaranteed  to  give  absolute 
satisfaction,   and 

Because  they  give  the  dealer  the  most 
profit  of  any  high-grade  pen- 
cil made. 

The  unusual  growth  in  sales  of  Venus 
Pencils  is  due  to  their  quality  and  the 
absolute  "pencil  comfort"  they  give 
the  user. 

A  good  stationer  will  prominently  dis- 
play our  advertising  matter — it  is  the 
sign  of  a  quality  shop. 

Help  us  to  help  you  by  writing 
for  further  information. 

American  Lead  Pencil  Co. 

220  Fifth  Avenue,  New  York 

(and    Clapton,   London,   Eng.) 


43 


BOOKSELLER      AND      STATIONER 


BUYERS'   GUIDE 


MADE 


CANADA 

ADDING  MACHINE  ROLLS 

More  profit  for  the  dealer. 
Write  us  lor  samples  and   prices. 

MONARCH  PAPER  CO.,  Limited 

Manufacturers  419  King  St.  W.,  Toronto 


Your  Ad  here 
would  cost  you 
$25.00   a   year. 


LOOSE-LEAF 
METALS 

De  Luxe  Line  Metals  are  Used  in  every 
civilized  country  in  the  world.  We  make 
all  kinds.      Write  for  Catalogue  No.  32. 

WILSON-JONES  LOOSE  LEAF  CO. 

CHICAGO  .-.  NEW  YORK 


Wycil  &  Company 

85  Fulton  Street,   New  York  City 

carry  a  lar>ge  stock  of 

German,  French,  Spanish 
and  Italian  Grammars 

of  the 

Gaspey-Otto-Sauer  Series 

Liberal  Discounts  to  the  Trade 


THEY  MAKE 
MONEY 

For  the  Dealer  be- 
cause tbey  Save 
Money  lor  the  Cus- 
tomer. 

Sectional  View.  Pen, 
pushing  down  float  in 
middle,  forces  fresh  ink 
onto  .penpoint.  Float 
then  closes  bottle  like  a 
cork.  No  waste,  spill, 
spatter  or  blot.  Ask  for 
descriptive    catalog. 


Self-closing   Inkstand. 


Sengbusch   Self-Closing   Inkstand   Co. 
200  Stroh  Building.  Milwaukee.  Wis.,  U.S. A 


ART    SUPPLIES. 

Artists'   Supply  Co.,  77  York   St.,  Toronto. 
A.  Uamsay   &   Son  Co.,  Montreal. 

BLOTTING    PAPERS. 
The    Albemarle  Paper  Co.,  Richmond,  Va. 
.lohn  Dickinson  &  Co.,  Montreal. 
Dawson  &  Sons,  W.  V.,  Montreal. 
BLANK     BOOKS. 
Boorum  &  Pease  Co.,  Brooklyn,  N.Y. 
Brown    Bros.,    Ltd.,    Toronto. 
liuutin,    Gillies    &    Co.,    Hamilton. 
\Y\.    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
National   Blank   Book   Co.,  Holyoke,   Mass. 
The  Copp,   Clark   Co.,   Toronto. 
CHRISTMAS    AND    PICTURE    POST    CARDS. 
Dow  &  Lester,  Foresters  Hall  Place,   Clerken- 

well   Rd.,   London,   E.C., 
Birn   Bros.,  266  King  St.  W.,  Toronto. 
Menzies  &  Co.,  Toronto. 

Packard  Bros.,  329  Craig  St.  W.,  Montreal,  Que. 
Valentine  &  Sons,  Toronto  and  Montreal. 
T.   J.   Wright  &   Sons,   Ltd.,  Blackhorse   Lane, 

Walthamstow,  London. 
Samuel  A.   C.  Todd,  26  Bothwell  St.,  Glasgow, 

Scotland 
Raphael  Tuck  &  Sons  Co.,  Ltd.,  9  St.,  Antoine 
Street,    Montreal. 

CODE  BOOKS. 
The   American    Code   Co.,   83    Nassau    St.,    New 
York. 

CRAYONS. 
American  Crayon  Co.,  Sandusky,  Ohio. 
Binney  &   Smith,   New   York. 

EMBOSSING. 
Standard    Embossing   Co.,   36-38   Lombard    St., 
Toronto 

ENVELOPES. 
Brown  Bros.,  Limited,  Toronto. 
Buntin,   Gillies  &   Co.,    Hamilton. 
Copp,   Clark   Co.,   Toronto. 

W..    V.    Dawson,    Limited,    Montreal,    Toronto, 
Winnipeg. 
FANCY   PAPERS,  TISSUES  AND  BOXES. 
Dennison    Mfg.   Co.,    Boston. 
Menzies   &   Co.,   Toronto. 

A.    R.    MacDougall    &    Co.,    266    King    St.    W., 
Toronto. 

FOUNTAIN     PENS. 
Arthur  A.  Waterman   Co.,   Ltd.,   New  York. 
Mabie,   Todd   &   Co.,   Toronto. 
Sanford    &    Bennett    Co.,    51-53    Maiden    Lane, 

New    York. 
A.    R.    McDougall    &    Co.,    266    King    St.    W., 

Toronto. 
Paul  E.  Wirt  Co.,  Brown  Bros.,  Ltd.,  Toronto, 
Canadian    Agents. 

INKS,  MUCILAGE  AND  GUMS. 
Chas.  M.   Higgins  &  Co.,  Brooklyn,  N.t. 
'fhe  Carter's   Ink  Co.,  Montreal. 
W„    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
Stephens'    Inks,    Montreal. 
S.    S.    Stafford    Co.,    Toronto. 
"Gloy,"    A.    R.    MacDougall    &    Co.,    266    King 

St.    W.,    Toronto. 
"Glucine,"    Menzies   &   Co.,    Limited,   439    King 
St.  W.,  Toronto. 

INDELIBLE     INK. 
Carter's    Ink   Co.,   Montreal. 
Pavson's   Indelible   Ink. 
S.  'S.    Stafford   Co..   Toronto. 
H.  C.   Stephens,   London,  Eng. 
INKSTANDS. 
The   Sengbusch  Co.,  Milwaukee. 

LEAD   AND    COPYING   PENCILS. 
American   Pencil   Co.,   New   York. 
A.    R.    McDougall    &    Co.,    266    King    St.    W., 
Toronto. 

LOOSE     LEAF     BOOKS.     BINDERS     AND 
HOLDERS. 
The   Brown   Bros.,   Ltd.,   Toronto. 
Boorum   &    Pease   Co.,    Brooklyn. 
Buntin,    Gillies   &   Co..    Hamilton. 
W.    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
The  Copp,  Clark  Co.,  Toronto. 
Luckett     Loose     Leaf,     (Limited,     215    Victoria 

St.,   Toronto. 
National   Blank   Book   Co..   Holvoke,   Mass. 
Rockhill  &  Victor,  22  Cliff  St.,  New  York  City. 
Smith,    Davidson    &    Wright.    Ltd.,    Vancouver. 
Warwick    Bros.    &    IVntter.    Toronto. 
Wilson-Jones   Loose   Leaf   Company,    3021    Car- 
roll  Ave.,   Chicago ;   129.  Lafayette   St.,   New 
York. 


44 


THE  FAULTLESS  LINE 

OF  LOOSE  LEAF  METALS 

Most  complete  line  of  Ledger,  Sectional 
Post,  Solid  Post  and  other  Loose  Leaf 
Metals. 

On    request    to-day    our    Catalog    GC    and 
special    proposition. 

STATIONERS  LOOSE  LEAF  CO. 


342  Broadway 
203  Broadway 


Milwaukee,  Wis. 
New  York  City 


HOGGSON  TIME  STAMPS 

Time    Every    Act.  Operation    or    Transaction 


In  Successful  Daily  Use 
Since  1889 

PRICE: 

$5.00,     $10.00,    $15.00 

GUARANTEED 

S.  H.  HOGGSON  &  CO. 

Thames  Building 
NEW  YORK 


Standard 
Commercial  Works 

CANADIAN  CUSTOMS  TARIFF 
HAND    BOOK.     Enlarged    and    revised 

to  date Price,  $1.00 

MATTE'S   INTEREST   TABLES   at   4 

to   10   per   cent Price,   $3.00 

MATTE'S   INTEREST    TABLES    at    3 

per  cent Price,  $3.00 

HUGHES'  INTEREST  TABLES  and 
book  of  days  combined,  at  3  to  8  per 

cent Price,  $5.00 

HUGHES'  SUPPLEMENTARY  IN- 
TEREST  TABLES    Price,   $2.00 

HUGHES'  INTEREST  TABLES  at  (5 
and  7  per  cent.,  on  folded  card, 

Price,  $1.00 
HUGHES'  SAVINGS  BANK  INTER- 
EST  TABLES,   at   3   or   3%   per   cent., 

each  on  separate  card Price,  $1.00 

BUCHAN'S    STERLING    EXCHANGE 

TABLES    Price,  $4.00 

BUCHAN'S  STERLING  EQUIVA 
LENTS    AND    EXCHANGE    TABLES. 

Price,  $4.00 
BUCHAN'S  PAR  OF  EXCHANGE 
(Canadian)  Mounted  on  card.  Price,  35c 
THE  IMPORTER'S  STERLING  AD- 
VANCE TABLES.     From  5  to  100  per 

cent,  advance    Price,   $2.00 

IMPORT     COSTS.       A    new    Advance 

Table  Price,  $1.50 

THE  IMPORTER'S  GUIDE.  Advance 
Tables    Price,  75c. 

A  complete  catalogue  of  all  the  above  pub- 
lications sent  free  upon  application. 

Morton.Phillips  &  Co. 

PUBLISHERS 
116  Notre  Dame  St.  West  MONTREAL 

N.B.— The  BROWN  BROS..  Lrd  ,  Toronto,  ©arry 
a  full  line  of  our  publications. 


BOOKSELLER      AND      STATIONER 


BUYERS'  GUIDE 


LEATHER  AND  FANCY  GOODS. 

Brown   Bros.,   Ltd.,   Toronto. 
Warwick   Bros.   &   Rutter,   Toronto. 

MAP    PUBLISHERS. 

Rand,    McNally    &   Co.,    Chicago. 
The  Copp,  Clark  Co.,  Toronto. 

METAL    PARTS    FOR    LOOSE    LEAF 
BINDERS. 

Wilsom-Jones  Loose  Leaf  Company,  3021  Car- 
roll Aye.,  Chicago;  129  Lafayette  St.,  New 
York. 

NEWS    COMPANIES. 

imperial    News    Co.,    Montreal,    Toronto,    Win- 
nipeg. 
Toronto   News   Co. 
Montreal  News  Co. 
Winnipeg    News    Co. 

PAPER    FASTENERS. 


Ideal    Specialties    Mfg 
New   York   City. 


Corp.,    552    Pearl    St., 


PAPETERIES   AND    WRITING    PAPERS. 

W..    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
The  Brown   Bros.,   Ltd.,  Toronto. 


STATIONERS'   SUNDRIES. 

Brown      Bros.,      Ltd.,      Wholesale      Stationers, 

Toronto. 
The    Copp,    Clark    Co.,    Wholesale    Stationers, 

Toronto. 
W.    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
Buntin,  Gillies  &  Co.,  Hamilton. 

STEEL     WRITING     PENS. 

John    Heath,    8    St.    Bride    St.,    E.C.,    London, 

Hinks,  Wells  &  Co.,  Birmingham,  Eng. 

Esterbrook  Pen  Co.,  Brown  Bros.,  Ltd.,  Tor- 
onto,  Canadian   Representatives. 

A.  R.  MacDougall  &  Co.,  266  King  St.  W., 
Toronto. 

TALLY  CARDS,  DANCE  PROGRAMMES, 

The   Chas    H.   Elliott   Co.,    North    Philadelphia, 

Pa. 
Verdier,  Ltd.,  18  Christopher  St.,  London,  E.C. 
Warwick  Bros.  &  Rutter,  Toronto. 

TYPEWRITER     RIBBONS     AND     CARBONS. 

Uittag  &  Volger,  Park  Ridge,   N.J. 

The  A.  S.  Hustwitt  Co.,  Toronto. 

J.    A.    Heale   &   Co.,    96    John    St.,    New    York, 

WALL    PAPERS. 

►auntons,   Ltd.,   Toronto. 
STANDARD   COMMERCIAL   PUBLICATIONS. 

lorton,   Phillips  &  Co.,   Montreal. 


The   Copp,    Clark   Co.,   Toronto. 
Buntin,    Gillies   &   Co.,    Hamilton. 
Raton,  Crane  &  Pike,  Pittsfield,  Mass. 
A.    R.    MacDougall    &    Co.,    266    King    St.    W., 
Toronto. 

PLAYING     CARDS. 

Goodall's   English    Playing  Cards,   A.   O.   Hurst, 

Scott   St.,   Toronto. 
Consolidated     Lithographing     and     Mfg.      Co., 

Ltd.,    Montreal. 
U.  S.  Playing  Card  Co.,  Cincinnati.  O. 

PICTURE  POST   CARDS. 

Dow    &    Lester,    Foresters    Hall    Place,    Clerk- 

enwell    Rd.,   London,   E.C. 
Gilhert   Post   Card    Co.,   54   W.   Lake  St.,   Chi- 
cago. 
Birn   Bros.,  266  King  St.  W.,  Toronto, 
Valentine  &   Sons   Publishing   Co.,  Montreal. 
T.  J.   Wright  &   Sons,   Ltd.,  Blackhorse   Lane, 

Walthamstow,  London. 
Raphael    Tuck    &    Sons,    Ltd.,    9    St.    Antoine 

St.,    Montreal. 
Philip   G.   Hunt  &  Co.,  332  Bulham   High   Rd., 

London,  Eng. 

SHEET    MUSIC. 

Anglo-Canadian  Music  Pub.  Assn.,  144  Vic- 
toria  St.,   Toronto. 

McKinley  Music  Co.,  1501-15  East  Fifty-Fifth 
St.,   Chicago. 


Paragon  Line  of  INKSTANDS,  with  Slide 
Covers,  in  great  variety. 

Manufactured  by 

Frank  A.  Weeks  Mfg.  Co.,  93  John  St.,  New  York 

Can  also  be  had  through  any  Canadian  Jobber 


TOY  PROFIT 


There  is  good  profit  in  a  line  of  Toys — besides, 
it  attracts  the  family  trade  and  that  is  the  kind 
that  pays. 

Successful  toymen  keep  posted  on  trade  hap- 
penings, new  articles,  new  ideas  of  salesmanship 
and  window  dressing,   where   to   buy   stock,   etc. 

"PLAYTHINGS" 

each  month  has  all  the  news  of  the  toy  trade. 
Subscription  price  ONE  DOLLAR  AND  FIFTY 
CENTS  a  year  postpaid. 

Subscribe  now  and  join  those  who  are  keeping 
up-to-date  and  in  the  swim. 

A  sample  copy  free  if  requested. 

McCREADY  PUBLISHING  CO.,  "'j^Vou1**1 


Made  in  America  by 
The  Oldest  Lead  Pencil  Factory  in  America 


WHEN   we   announce  that  the   "Van   Dyke"    Is   the    Best 
pencil  we  have  produced,  every  stationer  knows  that  it 
must  be  one  of  exceptional  merit. 
Fifty  years  of  experience,  coupled  with  the  best  efforts  of  our 
chemical  laboratory  in  the  conduct  of  varied  and  prolonged  ex- 
periments to  provide  what  is  essential  in  a  lead  we  would  call 
"our  best,"  have  resulted  in  the  "Van  Dyke." 

Absolute  smoothness,  an  unvarying  texture  and  a  wear-re- 
sisting durability — elements  so  necessary  in  the  ideal  drawing 
lead,  have  been  developed  to  an  unusual  extent,  and  the  "Van 
Dyke"  will  more  than  satisfy  the  most  critical  of  professional 
and  technical  users. 

No.  600  "Van  Dyke"  is  Hexagon  Shape,  Yellow  Polish,  with  lead  in  the 
following  degrees:   6B,   5B,   4B,   3B,   2B,   B,   HB,   F,   H,   2H,   3H,  4H,   5H, 
OH,  7H.        Quality  and  Accuracy  of  Degree  of  Lead  Guaranteed. 
We  shall  be  glad  to  submit  samples  and  interesting  prices  to  the  trade 

upon   request. 


EBERHARD  FABER 


45 


NEW  YORK 


BOOKSELLER      AND      STATIONER 


Time    and    Material 
Saver.      Weighs 
about    4     lbs. 
Fully    nick 
eled     plat- 
ed.   100% 
fool- 
proof. 


IDEAL  SELF-FEEDING  AUTOMATIC 
PORTABLE  EYELETTING  MACHINE. 

new  machine  has  a  "Trough  Magazine"  for  the  recep- 
1  Idea]  Eyelets  formed  into  strips  of  (15)  fifteen 
1  in  the  United  States  and  foreign  countries.)  Willi 
troke  of  the  handle  papers  are  perforated,  eyelets  are 
v  inserted  and  made  secure,  without  a  mi.ss  or  a 
N  EYELET  IS  LOST.  No  other  portable  device  as 
none  so  simple  or  sturdy  of  construction  as  the  Ideal.  A 
busy   office. 

FREE  TRIAL 


One  only  Ideal  Automatic  Self-Feeding  Eyeletting 
Machine  sent  to  responsible  dealers  on  30  days'  trial. 
It  must  meet  fullest  approval  or  may  be  returned  for 
credit.      Price   and   trade  discount   from   sole   Mfrs, 


IDEAL  SPECIALTIES 
MFG.  CORP. 

552  PEARL  STREET 
NEW  YORK.  U.S.A. 


IMPROVED  SUPERIOR  PAPER  FASTENERS 

:TUAL  SIZE  (Improved  August,   1914.) 

ARE    APPROPRIATELY    NAMED.      THEY 
ARE  SUPERIOR  TO  ALL  OTHERS. 
Improved    (Superior    Paper   Fasteners    have    double 
prongs,  two   (2)   piercing  points  tend  to  prevent 
papers  from  twisting. 

Improved  Superior  Paper 
Fasteners  have  closed 
prong  housings  which 
protect  fingers  from  be- 
ing lacerated;  this  is  not 
so  with  the  open  sleeve 
kind. 
Recent  Improvements  (I.e.) 
deeper  double  prongs 
and  prong  housings  and 
the  new  chamfered 
edges,  each  an  added 
efficiency,  have  made  the 
Improved  Superior  Paper 
I'asteners  Fit  the  paper. 
They  are  by  far  the  peer 
of   all   others. 


SEE  THOSE. 
PRONGS  ? 


TRADE  MARK 


Fine  Inks  and  Adhesives 


FOR  THOSE 


WHO  KNOW 


Higgi 


ns 


Drawing  Inks 
Eternal  Writing  Ink 
Engrossing  Ink 
Taurine  Mucilage 
Photo  Mounter  Paste 
Drawing  Board  Paste 
Liquid  Paste 
Office  Paste 
Vegetable  Glue,  etc. 


Are   the  finest  and  best   Inks  and  Adhesives 

These  manufacturers  have  a  unique  standing 
among  discriminating  consumers,  the  ready- 
money  kind  who  know  what  they  want  and  are 
willing  to  pay  for  it.  They  axe  worth  cater- 
ing to. 

CHAS.  M.  HIGGINS  &  CO.,  Mfrs. 


Branches  : 
Chicago,   London 


271   Ninth  St. 
BROOKLYN.  N.Y. 


The  McKinley  Edition  of 
Ten-Cent  Music 

will  always  hold  first  place  as  an  Edition  of 
Standard,  Classic  and  Teaching  Music. 

An  established  demand  for  this  line  of 
music  exists  throughout  the  United  States 
and  Canada.  It  meets  the  requirements  of 
the  Teacher,  Student  and  the  Accomplished 
Musician. 

It  has  proved  itself,  to  thousands  of 
dealers,  to  be  the  best  foundation  for  a 
sheet  music  department. 

Every  copy  of  TheMcKinley  Edition  sold 
means  a  profit  of  over  200%  to  the  dealer. 

The  McKinley  Edition  (Revised  for  our 
Canadian  Trade)  conforms  in  every  detail 
with  Canadian  copyright  laws. 

A  great  advantage  to  the  merchant  as  a 
"Trade  Bringer"  is  the  catalogues  bearing 
the  dealers'  imprint  which  are  supplied  with 
both  of  these  Editions.  These  catalogues 
will  attract  more  customers  to  your  store 
than  any  other  medium  you  could  employ. 

Write  us  for  Samples  and 
Particulars  to-day. 

McKINLEY  MUSIC  COMPANY 

The  Largest  "Exclusively  Sheet  Music  House" 

in  the  World. 

CHICAGO:     1501-15    EAST    FIFTY-FIFTH    STREET 


GOLD  MEDAL  AWARDS!  PANAMA-PACIFIC  EXPOSITION 

Each  of  the  three  lines — -the  Washburne  "O.K.'*  Paper  Fastener,  the  Sanitary  "O.K."  Eraser  and  the  Ries  "O.K.** 
Letter  Opener  has  received  Medal  of  Highest  Award  at  the  Panama- Pacific  International  Exposition.  This  is  a  strong 
indorsement,  another  feather  in  the  cap  of  these  well-known  products.  Wherever  shown,  they  receive  the  highest  indorse- 
ment whether  at  expositions  or  in  the  offices  of  business  men. 

Mr.  Dealer:     These  lines  are  well-known  office  necessities  not  only  here  but  in  all  foreign  countries.     We  create  the  de- 
mand throug'i  persistent  advertising  and  we  ask  your  co-operation  in  their  distribution.     The  demand  will  be  continuous 


and  your  profit  liberal  and  constant. 

Keep  well  stocked  with  the  famous 
Washburne  "O.K.'*  Paper  Fasteners  in 
all  three  sizes,  which  are  in  greater  de- 
mand now  than  ever  before. 

Attractive  "O.K.  "  display  signs,  illus- 
trated and  descriptive  literature  for  the 
asking. 


^-RlES"QK"LE^S^!a.         WhelheritistheWashbutne"O.K.r 
jpmnamammaa^g^g^     fa    Sanitary   "O.K."   or     the    Ri  s 
"O.K.  "  each  sells  on  its  merits.     Every 
sale  means  a  satisfied  customer. 

Orders  received  through  your  jobber  or 
direct.  Price  Books  and  electroplates 
sent  on  request. 


THEO.  K.  MANUFACTURING  CO.,  SOLE  MAKERS,  SYRACUSE,  N.  Y.,  U.S.A. 

46 


BOOKSELLER      AND      STATIONER 


Every  Stationer  in  the  Dominion  Should 
Sell  These  Standard  Lines 


The  Fulton  Sign  and 
Price  Marker 


is  one  of  the  best  "silent  salesmen"  known.  Neat, 
catchy  signs  and  prices,  made  with  these  outfits,  when 
placed  in  your  show  window  or  store,  are  certain  to 
attract  the  purchaser.  No  better  sign  can  be  made 
than  that  by  the  Fulton  Outline  Set,  with  fill-in  gloss 
ink,  in  colors. 

These  outfits  made  in  all  sizes,  up  to  four-inch  letters. 


Fulton  Business  and  Office 
Printing  Outfits 

are  unequalled  for  neat  and  quick  printing  of 
notices,  price  changes,  arrival  of  salesmen,  labels, 
post  cards,  announcements,  stamping  of  shipping 
cases,  and  many  other  uses. 

These  outfits  are  complete  in  every  detail,  the 
type  are  deep  cut,  making  certain  of  plain,  legible 
reading  at  all  times.  Made,  in  many  different 
sizes. 


Fulton  Non-Blurring 
(Wood)  Stamp  Pads 

are  made  of  chemically  treated  wood, 
specially  adapted  to  meet  the  de- 
mand for  a  better  inking  surface 
than  felt.  They  are  unaffected  by 
the  heat  of  summer,  therefore,  are 
extremely  desirable  at  this  time.  The 
firm  surface,  always  with  just  the 
right  quantity  of  ink,  insures  a  clean, 
sharp  impression.  Made  in  three 
sizes,  all  colors. 


For  complete  catalogs,  descriptive  of  the  above,   as  well  as 
the  rest  of  the  FULTON  line,  together  with  price  list,  write 

THE  FULTON  SPECIALTY  COMPANY 


128  FULTON  STREET 


ELIZABETH,  N.J.,  U.S.A. 


47 


8  00  K  SELLER      AND      STATIONER 


LOCAL  VIEW  POST  CARDS 
ADVERTISING  POST  CARDS 

IN  RUNS  OF  1000 

That's  our  specialty.  As  the  only  Post  Card 
concern  in  the  country  devoting  its  entire  effort 
and  attention  to  one-thousand  runs  we  offer  you 
unusually  satisfactory  service,  prompt  delivery 
and  best  possible  prices.  Supplied  in  Black  and 
White  Photogloss  and  in  our  rich  Autocolor. 

Send  to-day  for  samples  and  prices. 
Jobbers  wanted  everywhere. 

GILBERT  POST  CARD  CO. 


309   River  Street 


CHICAGO 


ROBROYPEN 

HINKS,  WELLS  &C° 

B  I  R  M  LN  C-H  A  M_^^ 


Registered 

Before  buying  a  fresh  stock  of  pens,  get  samples  and 
prices  of  tbe  famous 


a 


Rob  Roy"  Pen 


the  popular  and  quick-selling  pen. 
It  Is  made  of  fine  steel,  writes  easily  and  smoothly 
and  suits  almost  any  hand.  "Rob  Roy"  Pens  are 
made  in  one  of  the  best  equipped  factories  in  Bir- 
mingham, Eng. — tbe  home  of  the  pen-making 
industry. 

Manufactured  by  the  proprietors  : 

Hinks,  Wells  &  Co.,  Birmingham,  Eng. 


ARTISTS  MATERIALS 


We  carry  a  complete  line  of  Artists  Materials 

Agents  for  Winsor  &  Newton,  London,  Eng. 

A.RAMSAY  &  SON   CQ 

EST'D.   184  2.    MONTREAL. 


C-  J        f*  •  The  New 

cirtCr    S    L1CO    Liquid  Paste 

Reach7  for  instant  use  and  remains  ready  until  the  last 
drop.  Eliminates  water-well  and  water-mixing.  Adjust- 
able brush  prevents  sticky  fingers  and  seals  the  jar 
easily  and  simply.     Cieo  does  not  dry  or  harden. 


^j**^ ; 11111111111111 iwiiwiiimniiiii 

No.   724.      5-oz.   Jar. 

A  good  refill  package. 
Put  up  in  Spreader  Tubes,  familiar  cones  and  quart  jars. 

The  Carter's  Ink  Co. 

356  St.  Antoine  St.  V  MONTREAL 


REAL  PHOTO 
POSTCARDS 


Produced    from    customers'    originals.      Good 
prints  may  be  sent  (any  size)  for  reproduction. 

PRICES :   F.  O.  B.  London,  Packing  free. 


Real  Photo  Glossy  Surface 

(Toned) 

500 
each. 

9.50 

1000 
each. 

9.00 

Real  Photo  Glossy  Surface 

(Black  and  White) 

9.00 

8.50 

Real  Photo  Matte  Surface 

(Black  and  White) 

8.50 

8.00 

per  thousand. 

Reduced  prices  for  quantities.     Samples  post  free. 
TERMS:   2%  cash  with  order,    or  against  B/L.  subject 
to  references. 

PHILIP  G.  HUNT  &  CO. 

Head  Office  and  Factory: — 
British  Real  Photo  Post  Card  Works, 

332,   Balham  High  Road  LONDON,  S.W. 

Telegrams:    Autobrom-Bal,    London. 

(City    Office:    34,    Paternoster    Row,    E.C.) 

All   communications   to   Head   Office. 


48 


BOOKSELLER     AND     STATIONER 


CLASSIFIED  ADVERTISING 


Advertisements  under  this  bending,  2c  pel 
word    per    insertion. 

Where  replies  come  to  our  care  to  be  for- 
warded, five  cents  must  be  added  to  cost  to 
cover  postage,  etc. 


MISCELLANEOUS. 


BOOKS— ALL  OUT  OF  PRINT  BOOKS  SUP- 
plied  no  matter  on  what  subject.  Write  us 
We  can  get  you  any  book  ever  published, 
f  lease  state  wants.  When  in  England  call  and 
see  our  50.000  rare  books.  Baker's  Great  Book 
shop,  14-16  John  Bright  Street.  Birmingham. 
England. 


PAYSON'S  INDELIBLE  INK.  TRADE  SUP- 
plied  by  all  Leading- Wholesale  Drug  Houses 
in  the  Dominion.  Received  Highest  Award 
Medal  and  Diploma  at  Centennial,  Philadel- 
phia, 1876:  World's  Pair,  Chicago,  1893,  and 
Province  of  Quebec  Exposition,  Montreal,  1897. 


ACCOUNTANTS    AND    AUDITORS. 


The  SeUright  Talking  Machine  Ano 
The  Alright  Dog  Playing  Ano  Singing 
It's  A  Long,  Long  Way   To  TiPr->ERAriY" 


JENKIN8  &   HARDY 

A86innees,  Chartered  Accountants,  Estate  and 

Fire  Insurance  Agents. 

15J  Toronto  St.  52  Can.  Life  Bldg. 

Toronto  Montreal 


CARBON   PAPERS   AND 
TYPEWRITER  RIBBONS 

Manufacturers  of  the  highest  quality. 
It  will  pay  you  to  give  your  customers 
the  best. 

J.  A.  HEALE  &  CO. 

96  JOHN  STREET  V  NEW  YORK 


Price  $1.50 


SOLD  BY 


SELCHOW  &  RIGHTER 

620  Broadway  New  York 


TheH.M.STORMSCO. 

OF  NEW  YORK 
Sole  Makers  of 

Whitedge 
Efficiency 

Carbon  Paper 

Sell  it  to  Canadian  dealers  through 
their  Canadian  distributors 

THE  A.  S.  HUSTWITT  CO. 

44  Adelaide  Street  West,  Toronto 

A  post  card  to  them  will  bring 
you  Free  Samples  to  PROVE 
Quality. 


Please   mention    this    paper    when 
answering  advertisements. 


HOTEL    DIRECTORY. 


HALIFAX   HOTEL 

HALIFAX,  N.S. 


PARCHEESI 


1  doz.  to  6  doz. 
6  doz.  or  over 


$5.50  per  doz. 
-  $5.00  per  doz. 


MANUFACTURED  BY 

SELCHOW  AND  RIGHTER  CO. 


620  Broadway,  New  York 


TICKET  and  CONDUCTOR  PUNCHES 

THE  BEST  MADE 

THE  FRED  J.  MEYERS  MFG.  CO.,  Hamilton.  Ohio,  U.S.A 


When  answering  an  advertisement  in  this  paper 
tell  the  advertiser  where  you  saw  it. 


There  is  Big  Money  in 

Automatic  Card  Printing 

The  Automatic  prints  while  you  wait 

Business  and  Calling  Cards,  Tickets, 
Invitations  Announcements  &  many 
others.  Prints  100  per  minute,  6000 
per  hour.    Write  today  for  our  tree  catalog  36. 

S.  B.  FEUERSTEIN  &  CO. 

542  W.  Jackson  Blvd..  CHICAGO 


STURDY  leads  that  retain  their  points;  straight-grained  cedar  that  cuts  almost  with- 
out  resistance  and  soft  red  erasive  rubbers  that  do  not  leave  a  smudge,  are  some  of 
the  things  that  help  to  maintain  the  sale  and  popularity  of 

DIXON'S  CABINET  PENCILS 

You  need  a  DIXON  catalog.    Write  for  No.  88-J  before  you  send  away  that  next  order. 

Made  in  Jersey  City,  N.J.,  by  the 

JOSEPH  DIXON  CRUCIBLE  COMPANY 


Established  1827. 


49 


J- 74 


BOOKSELLER      AND      STATIONER 


•W///MWW//W//MMM//MM/M////M///M/M/MW^^^ 


LOOK  AT  THE  AUTHORS'  NAMES 

They  will  tell  their  own  stories  as  to  the  good-selling  qualities  of  the  books  named 
below,  which  are  only  a  few  of  the  splendid  representation  on  our  really  big  Fall  List. 


FRANCES  HODGSON  BURNETT 

The  Lost  Prince $1.35 

ARNOLD  BENNETT 

These  Twain 1.25 

GEORGE  BARR  McCUTCHEON 

Mr.    Bingle 1.25 

KATE  DOUGLAS  WIGGIN 

Penelope's  Postscripts,  net      -        -        -  1.00 

BERT  A  RUCK  (Mrs.  Oliver  Onions),  author  of 
"His  Official  Fiancee" 

The  Courtship  of  Rosamond  Fayre      -         -       1.25 
KATHLEEN  NORRIS 

The  Story  of  Julia  Page  -        -        -  1.35 

AMELIA  E.  BARR 

The  Measure  of  a  Man      -        -        -  1.25 


SAMUEL  HOPKINS   ADAMS    (Author   "The 
Clarion") 
Little  Miss  Grouch 


1.00 


FRANCES     R.     SHERRETT   (Author     "The 
Jam  Girl") 

Up  the  Road  with  Sally      -        -        -        -       1.25 

H.  A.  CODY 

If  Any  Man  Sin 1.25 

THE  AUTHOR  OF  THE  DOP  DOCTOR 

Dragon's  Teeth 1.25 

BARONESS  ORCZY 

A  Bride  of  the  Plains      -  1.25 

OWEN  JOHNSON 

Making  Money 1.25 


Our  travellers  report  things  are  looking  up  splendidly  in  the  book  business  and  that 
the  fall  business  is  going  to  be  much  better  than  was  expected.  Are  you  ready  to 
meet  the  good  buying  which  is  coming? 

WILLIAM  BRIGGS,  Publisher,  Queen  and  John  Streets,  Toronto 


_______ 1 


IMPERIAL  YEAR  BOOK 


2nd  Year 


FOR  CANADA,  1915-1916 


2nd  Year 


The   most   compact   and   comprehensive  work   of   reference   ever   published   in    the   Dominion,   and    the   first   to   deal   with    Canada   and 
the  Empire  in   one  volume. 


THE  WAR  AND  CANADIAN  TRADE. 

The  possibilities  for  Canadian  Commerce  arising  from  the  stoppage  of  Germany's  enormous 
exports  to  the  British  Empire  are  shown  in  a  special  series  of  tables,  with  breezy  introduc- 
tions. This  feature  alone  makes  the  book  invaluable  to  the  citizens  ot  Canada  at  the 
present  time. 


THE   IMPERIAL   YEAR   BOOK   is   a    big   seller   because   it   is  full  of  information  the  people  need.     You  can  place-a  copy  with  every 
Public,  Professional  and  Business  man,  and  with  every  Library  and   Educational   Institution  in   your  district.     Order  to-day. 

664  pages  $1.50  Cloth  Gilt 

McCLELLAND,  GOODCHILD  &  STEWART,  Limited,  266-268  King  St.  West,  Toronto 


Winning  the  Buyer's  Favor 


The  best  possible  buyer  is  not  made  an  actual  buyer  at  a  single  step. 
It  is  one  thing  to  win  the  buyer's  favor  for  an  article  and  another  to  make  ad- 
justments incident  to  closing  the  sale.    Winning  the  buyer's  favor  is  the  work 
of  trade  paper  advertising. 

Under  ordinary  conditions  it  should  not  be  expected  to  do  more. 


50 


BOOKSELLER   AND   STATIONER 


HOLD  THE  LINE 


(Registered) 


London  (Eng.J 
Export  Agency, 
8  St.  Bride  St., 
LONDON,  E.C. 


Here's  the  line  to  hold — John 
Heath's  Telephone  Pen.  You 
will  not.  hold  it  long  because 
it  sells  so  quickly.  There's 
quality  about  it.  It  writes 
smoothly,  never  corrodes,  and 
lasts  long.  Get  connected  with 
the  Telephone  Pen  for  quick 
sales. 


Supplied  by  all 
the  leading 
wholesale 

houses  in 
Toronto      and 

Montreal. 


After  showing  a  box  it  is  hard- 
ly necessary  to  ask  a  customer 
to  buy  because  the  invitation 
to  purchase  is  in  every  box  of 


G 


ranes 


Eaton,  Crane  &  Pike  Co. 

Pittsfield,  Massachusetts 
Toronto  Office:  266-268  King  St.  W. 


'SIC 

■ ; 

■U  ' 

PHYSICAL 
CULTURE 


The  Leading  Publication  of  its 
kind. 
Edited  by  John  Brennan. 
On  sale  the  21st  of  each  month 
from  your  News  Company.  Fully 
returnable  within  60  days.  Give 
it  a  display.  Call  your  custom- 
ers' attention  to  it  and  they  will 
not   want   to   be   without   it. 

Advertising    matter    furnished    on    request. 
PUBLISHED    BY 

PHYSICAL  CULTURE  PUBLISHING  CO. 

FLAT  IRON  BUILDING  NEW  YORK 


Don't  Neglect 
Any  Opportunity 
To  Make  Money 

Are  you  selling  Blank  Books? 
With  a  little  attention  this  line 
will  develop  into  a  good,  profit- 
able department. 

There  are  people  who  will  buy 
from  you  as  soon  as  they  see  the 
goods,  providing  you  have  the 
right  line. 

We  have  Blank  Books  of 
required  quality  for  every  pur- 
pose. 

Special  systems  of  accounting 
for  Doctors  and  Dentists. 

A  system  for  every  trade  or  pro- 
fession, or  we  can  make  special 
books  to  suit  special  require- 
ments.   ' 

The  prices  of  our  goods  are 
moderate  and  allow  you  to 
make  a  good  profit. 

Do  you  begin  to  realize  that 
there  is  an  opportunity  here? 

Write  us  for  further  particulars. 


i^DxwEsdtv 


Montreal 


Toronto 


Winnipeg 


51 


BOOKSELLER      AND      STATIONER 


I         •    I J  i  •  ■>         M      * 


1  ^"" 


I    I  If    I    i    i  1  1 


If—*    1    1   i  1    IIINI     I.J         ^    1  r!i)J 


I  f  '   ^     I    ^-ii  .  i#     1 


^  %    jbswS^ 


TO  RETAILERS: 

•If  Next  issue  will  be  the  Annual  Fall  Sales 
Number  of  Bookseller  &  Stationer  and  we  are 
going  to  provide  a  rich  fund  of  editorial  contents. 

If  In  addition  to  books  and  stationery  proper,  special  attention 
will  be  paid  to  toys,  dolls,  games,  fancy  goods,  leather  goods,  nov- 
elties, Christmas  greeting  cards,  postcards,  pictures  and  calendars. 

If  Sales  methods  designed  to  help  the  dealers  to  make  the  most  of 
Fall  and  Holiday  trade  will  be  a  feature  of  this  big  number. 

If  A  most  important  feature  will  be  special  announcements  in  the 
advertising  pages  by  leading  Canadian,  British  and  United  States 
manufacturers  and  wholesalers. 

TO  ADVERTISERS: 

If  Advertising  copy  for  this  big  issue  should  be  in  hand  by  Sep- 
tember 20th. 

i  page,  $35..         Yi  page,  $20.         Ya  page,  $12.  J/8  page,  $8 


BOOKSELLER  &  STATIONER 

143453  UNIVERSITY   AVENUE,    TORONTO,  CANADA 


52 


BOOKSELLER     AND      STATIONER 


r 


Quality  that 


■^ 


Doubles  Sales 


L. 


Quality  that  holds  trade  is  worthy  of  notice;  quality  that  brings  new  custom  is 
a  valuable  asset;  but  quality  that  can  hold  the  old  and  get  the  new,  that  can 
double  your  usual  sales,  is  a  quality  indispensable  to  your  fullest  success. 

M.  &  V.  RIBBONS  AND  CARBONS 

have  the  reputation  in  almost  every  community,  not  only  of  moving  quickly, 

producing  speedy  turnovers,  but  making  two  sale-  grow  where  only  one  sale 

appeared  before. 

The  M.  &  V.  Line  possesses  that  indispensable  quality  that  makes  extensive. 

growing  sales  a  certainty. 

Attractive  advertising  helps  and  displays  supplied  on  request.     Write  to-day 

for  particulars  and  discounts. 

MITTAG  &  VOLGER,  Inc. 

Principal  Office  and  Factories,  PARK  RIDGE,  N.J.,  U.S.A. 

BRANCHES:     New   York,   N.Y.,  261  Broadway.  Chicago,  111.,  205  W.  Monroe  St.  London,  7  and   8   Dyers   Bldg.,   Holborn,  E.C. 

AGENCIES — In  every  part  of  the  world  :    in  every  city  of  prominence. 


NATIONAL 


LINE 


A  Summer  Specialty 

OUR  Photo  Albums  contain  25  and  50 
leaves  of  black  photo  paper.  They  are 
made  in  various  sizes,  with  stiff  backs  hinged 
to  open  straight  back.  The  binding  is  of  full 
black  cloth,  with  gilt  side  stamp. 
You  can  sell  these  books  during  August — or  any 
other  time  of  the  year.    Retail  for  35c  to  $1.65. 

S<  nd  for  the  National  Catalogs. 

NATIONAL    BLANK    BOOK    CO. 

HOLYOKE,  MASS.,  U.S.A. 


Mucilages  and  Paste 
are  Made  in  Canada 


Catalogues  mailed  to  the  trade  on  request. 


Canadian  Factory  and  Offices    at 


9-11-13  Davenport  Road 


Toronto 


BOOKSELLER     AND     STATIONER 


You  Would  Fight 
For  This  Flag ! 

Will  You  Buy 
For  It? 


Every  dealer  can  "do  his  bit"  by  selling  goods  Made  in  Canada. 
Canadian  factories  and  Canadian  workmen  busy. 

Made  in  Canada 


Keep 


The  Leader  in  Society  Stationery  The  Popular  Medium-Priced   Paper 

Stocked  in  all  the   popular  sizes  and  styles. 


It  is  not  too  early  to  order  your  Fall  supply  of 

Inks  and  Mucilage,  Etc.    Playing  Cards,  Tally  Cards 
Crepe  Paper,  Napkins,  Colored  Tissue,  Etc. 


A  Union  Jack  should  be  in  every  home.     Are  you   getting  your  share  of  this 

business? 

We  can  supply  serviceable,  fast-color,  wool  bunting  Union  Jacks  in  all  sizes. 

Write  for  printed  price  list. 

Buntin,  Gillies  &  Co.,  Limited 

Hamilton,    Canada 


=ry . , ,  ,i  r  r  1 1 1 :  r.  i  m  i  ■  i ,  1 1 1 1  r.  1 1 . 1 1 1 1  i  i  ■  1 1 1  l  r  m  i .  i '  I , !  1 1 1 ! !  i :  ■  f ,  s  i  i '  I ! !  i .  i :  i ,  i  i  i  l  t !  i  [  ■  l  ■  i :  ■  r  f '  1 1 1 1 1 1 1 1 1 1  ( !  i :   t  ■ :  1 1 :  i  1 1 ! !  ■  1 1 1 1 1 1 1 1 . 1 1 1 1  r  e  '  1 1 1  m  : :  t  ■  i !  i .  1 1 . 1 1 1 1 1 1 .  i  r  1 1 1 .  [  1 1 :  i  >  i :  1 1 1 1 j  1 1 1 .  i  i  u  i  i :  i !  j  ;  1 1 1 . 1 1 : 1  ■  ?  1 1 :  f  ■  ] :  I  l  l  [  i :  1 1 1 1 1 :  i ;  I :  l  i  i  j  i ;  1 1 1 1 :  l  Tt 


31st  ANNUAL  FALL  SALES  NUMBER 


AND 


OFFICE  EQUIPMENT  JOURNAL 


The  only  publication  in  Canada  devoted  to  the   Book,  Stationery  and  Kindred 
Trades,   and   for   thirty   years   the   recognized   authority   for   those   interests. 

MONTREAL,  701-702  Eastern  Townships  Bank  Bldg.    TORONTO,  143153  University  Ave.        WINNIPEG,  34  Royal  Bank  Bldg.       LONDON,  ENG.,  88  Fleet  St.,  E.C. 


VOL.  XXXI. 


PUBLICATION     OFFICE:     TORONTO,      OCTOBER,      1915 


No.  10 


A  Good  Pen 

To  Sell  Men 

Here,  Mr.  Dealer,  is  a  pen  you  can  sell  to  lawyers, 
doctors,  clergymen,  authors,  salesmen  and  book- 
keepers— because  it  suits  men  to  a  "tee."     It  is 
strong,   simple,  durable,   dependable — and  costs 
less  than  any  other  high-grade  pen — the 

Sanford  &  Bennett 

AUTOPEN 

is  the  first  choice  of  many  men.    It  writes  so  read- 
ily, refills  so  easily — can't  leak  and  won't  get  out  of 
order  from  usage.     It  is  a  man's  pen  that  does  a 
man's  work. 

For  your  men's  trade  it  is  a  quick  seller  and  good 
profit  maker. 

Write   us  for  prices  and  discounts  on  S  &  B 
Autopens  and  S  &  B  Commercial  Safety  Pens. 

Sanford  &  Bennett  Co. 


51-53  MAIDEN  LANE  -:-  NEW  YORK 

W.  E.  COUTTS,  Canadian  Sales  Agent,  266  King  St.  West,  Toronto 


-mm  in  ii  ii  i  ii  i  n  i  ii 


BOOKSELLER      AND      STATION  MR 

1 1 1  mii'i  i  m  miiim  mim  m  m  1 1  in  n  n  m  m  n  in  n  1 1 1 1  miimm  1 1 1  i.i  iimmii  1 1 1  in  1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1  in  1 1 1 1 1 1 1  m 


Price  to 
Dealers 
$9.00  Doz. 

F.O.B.  Montreal 


Retails  at 
$1.25 


for  the  Boys  in  the  Trenches 


Those  with  relatives  and  friends  at  the  front  only 
have  a  very  limited  choice  of  gifts  to  send  to  the 
trenches.  Here  is  something  that  will  quickly 
appeal  to  them. 

Printed  on  Good  Paper — a  page  for  each  day. 
Strongly  hound  in  limp  leather  (Maroon.  Dark- 
Green  or  Dark  Dine).     Just  the  thing  for  a  Christ- 


inas remembrance  to  the  soldier  friend  and  will 
prove  an  invaluable  record  in  years  to  come. 

Each  Diary  is  packed  in  a  separate  carton  with 
address  label  ready  for  mailing.  The  cost  for 
postage  to  France  is  four  cents. 

The  size  i-  such  that  the  diary  just  fits  the  pocket 
of  the  soldier's  tunic. 


Order  Now  t"i'  A  )//".s-  Tr<i<l< — The  Demand  will  be  Great. 

THE  FEDERATED  PRESS,  LIMITED 


11  CATHEDRAL  STREET 


MONTREAL,  QUE. 


^iiiriiiiiiiiiiiriiriiiiiiiini  iiiiiiiiiiiiiiiiiiiiiiiiiiiiiriiiiiii.nl  i  ii  in  iiiii  ii  in  iiniriiiiiiiii 


;i  Minimum  minium  minimi 


BOOKSELLER      AND      STATIONER 


lor   K11"? 


1C1    Coll**" 


BUY  GOODS  MADE  IN  THE  EMPIRE 

A  Few  of  the  Quick 
Sellers  in 

GOODALL'S 

English  Playing 

CARDS 


IMPERIAL  CLUBS 
SOCIETYS 


COLONIALS 
SALONS 


V. 


The    Army 


ORDER  FROM  YOUR  JOBBER 
WRITE 

AUBREY  O.  HURST 

32  Front  Street  West  Toronto,  Ontario 


The  Nary 


li  00  K  SELLER     AND     STATIONER 


MADE   IN   CANADA 


A  First-Class  Staple  Line 

THE  "SIMCOE"  PHOTO  ALBUM 


Seal  Grained  Leather 


Full  Cloth 


We  offer  to  the  Trade  a  line  of  LOOSE  LEAF  PHOTO 
ALBUMS  (Made  in  Canada),  which  is  a  good  selling 
staple  line  for  Fall  and  Holiday  Trade.  They  are  made 
Semi-Flexible  Covers,  with  50  leaves,  with  Metal  Telescopic 
Tubes,  which  allow  for  expansion  to  almost  double  for 
additional  leaves. 

PRICE  TO  THE  TRADE 

Seal  Grained  Leather  -    - 
Walrus  Grained  Leather 
Imitation  Leather,  Seal  Grain  - 
Full  Black  Cloth     -    -    - 

Complete  stock,  all  sized  leaves  to  replenish  covers.      Special  discount  for  quantities. 

BROWN   BROS.,  limited,  M\nufacturers,  Stationers 

PREMIUM  ACCOUNT  BOOKS,  SCRAP  BOOKS,  LOOSE 
LEAF  LEDGERS  and  BINDERS,  MEMO  BOOKS, 
OFFICE  AND  POCKET  DIARIES  (50th  Year  of  Publication) 


Size   5J  x  7 

7  x  10 

8x  10 

10  x  12 

11  x  14 

-       .90 

$1.10 

$1.25 

$1.75 

$2.25 

-       .90 

1.10 

1.25 

1.75 

2.25 

-       .65 

.80 

.95 

1.25 

1.60 

-       .50 

.60 

.70 

1.00 

1.35 

i   .  Simcoe,  Pearl  and  Adelaide  Streets 


TORONTO,  CANADA 


70  Years  Established  in  Toronio 


-Tiiimi! 


BOOKSELLER      AND      STATION  E  H 


a 


| 


— /^^  ^^/  of  re-orders 

is  not  fertilized  and  watered  into  live  busi- 
ness by  dissatisfaction.  When  you  sell  a 
blotter  that  fails  in  its  duty  of  drying  sur- 
plus ink  as  readily  as  it  should,  then  you 
are  killing  the  seed  of  re-orders  or  continued 
business.     Stock  and  push 

"World"  Blotting 

and  the  repeat  orders  will  come  and  come  steadily. 
World  Blotting  is  a  plain,  soft-finished  paper  made  of 
the  best  quality  cotton  rags,  which  ensure  the  best 
absorbency  possible  to  produce.  In  fact  it  is  an  elec- 
tric absorber,  (puck  as  lightning,  made  in  19  shades, 
mostly  deeper  or  brighter  colors,  some  tints. 


"VIENNA  MOIRE," 
"RELIANCE." 


We  also  make 

"DIRECTOIRE," 

HOLLYWOOD." 

"ALBEMARLE  HALE  TONE'-' 

and 
•ALBEMARLE  ENAMELED" 

(The  perfect  printing  surface) 

BLOTTINGS. 

Qualities  in  each  case  are  up  to  the  high  Albemarle 
standard.     Samples  and  prices  on  request. 

THE 

Albemarle  Paper  Mfg.  Company 

Makers  of  Blottings  Exclusively 
RICHMOND,  VA.,  U.S.A. 

THE  BROWN  BROS.,  LIMITED,  Agents,  TORONTO,  CAN. 


fe 


SirsjISl^uz^iijfiu^  finonfo  is  m  ii  iflzri 


BOOKSELLER      AND      STATIONER 


WHAT  THE  PUBLIC  WANTS 

A  reference  library  on  Canada  and  the 
Empire,  condensed  into  one  volume, 
at  a  price  within  the  reach  of  all. 

Imperial  Year  Book 

for 

Canada 

1915-16 


Second 
Edition 


Second 
Edition 


Attractively  bound.      Clearly  printed.     Copiously  indexed. 

664  pages  $1.50  Cloth  gilt 

You  can  place  a  copy  with  every  public  and  professional 
man,  every  financier,  merchant  and  manufacturer,  every 
library  and  educational  institution,  in  your  district. 


CANADIAN  TRADE  AND  THE  WAR 

Many  books  increase  our  knowledge  of  the 
fighting  aspects  of  the  War — the  men,  the 
methods,  the  area  of  conflict.  This  book 
deals  with  a  peaceful  aspect  of  the  War  that 
appeals  to  every  citizen  of  the  Dominion — 
Canada's  commercial  opportunity. 


McClelland,  goodchild  &  stewart,  limited 

266-268  KING  STREET  WEST,  TORONTO 


BOOKSELLER      AND      STATIONER 


"50-50" 


You  pay  us  $8.00  for  a  cabinet  of  Tally  Cards,  containing 
1000  assorted  "Auction,"  "Bridge  Whist,"  "500"  and  Tally, 
and  you  sell  it  for  $16.00. 

We  cleared  the  first  edition  of  these  in  two  weeks.  Second 
lot  ready  October  15th.     Shall  we  send  you  one? 

Patriotic  Xmas  cards  to  sell  at  5,  10,  15  and  25  cents — cost  you  $3.60  gross,  $7.20 
gross,  $10.80  gross  and  $15.00  gross.      Order  while  we  have  the  full  assortment. 

Please  look  up  your  stock  of  Seccotine  —  Blotting  Paper  —  Sealing  Wax 
(Staple  and  Fancy  Perfumed) — Dean's  Rag  Books  —  Thumb  Tacks  and  Eyelet 
Punches — Xmas  Tags  and  Seals — Birthday  Cards — Patriotic  Postcards — Local 
View  Postcards. 


Have  you  ordered  your   Z^1  T    TT (~^  T  ^\T  17  D 
winter  stock  of  VJ  -L/  U  V^  1 1>I  Hi  T 


winter  stock  of 

Mr.  Stationer — We  take  it  for  granted  that 
you  have  had  complaints  from  customers 
about  ordinary  mucilage  being  unsanitary, 
also  that  the  water  well  feature  about  paste 
is  not  only  unhealthy  but  that  paste  is  slow — 
and  owing  to  its  tendency  to  dry  up  or  be 
affected  by  climate — is  expensive. 

GLUCINE — Doesn't  dry  up — it  has  no  odor 
— is  always  ready  for  use — is  economical. 

Won't  you  try  an  order  of  \i%  Your  money 
back  if  it  is  not  all  we  claim  for  it. 

Your  jobber  can  supply  it  if  you  don't  wish 
to  order  direct. 

Made  by  LYONS  INK  LIMITED,  Manchester,  Eng. 


SOLD  IN 

2V2  oz.  10-cent  size 

5  oz.  25-cent  size 

10  oz.  50-cent  size 

30  oz.  90-cent  size 

Pully     Guaranteed. 

100%   Profit  to 
Trade  in  Gross  Lots. 


WE  ARE  SOLE  CANADIAN  AGENTS 


MENZIES  &  COMPANY,  LIMITED 

439  KING  STREET  WEST    (Cor.  Spadina  Avenue),  TORONTO,  ONTARIO 


BOOKSELLER      AND      STATIONER 


15,  St.   Bride  Street,   LONDON. 


William    Street,    PERTH    (W.A.). 


66-67,   Shoe    Lane,    LONDON. 


«^S^ 


b<//VOED  *& 


10.    St.    Brirle   Street,    LONDON. 


iijirnii 


Culm    Street.    WKLLI XOTOX. 


Queeu    Street.    MELBOURNE. 


Queen   Street,  BRISBANE. 

6 


Pitt   Street.    SYDNEY. 


IH)  OK  SELLER     AND      STATIONER 


-I    I   I    I    till    I    I    I    I    I    I    I    I    I    I    I    I    I    I    [    II    I    I    I    I    I    I I   I    I    I   I    I   I    I   I    I    I    I    I    I    I   III    I    1    I   I    I    I    I    II    1,1   I   I    |!|:l    II    I    I    I    I    I   I    I   I    I   I    I   I   I    I   I    I    I    I    I   I    I    I    I   I   I    II    I    I   I    I    I    I    I    I   I    I   I    |    I    I    I   I    I    |   I    |    I    M    |    h|    |    |    | |    |    |   |    |    |   |    |   |    |    |    !    |    |    I    |.| 


i 


JUST  WHAT  YOU  WANT  TO 

Celebrate  the  Allies'  Victories 
and  Christmas 

FIRELESS  TORPEDO  CANE 

■■Ba^HnMMM^M^  gMMB^MiH ■!  Ill———  MHMH^HHHM 

SAFE  AND  SURE 

No  Powder 

No  Explosives 

No  Caps 

Display  these  in  your  windows.  Big  demand 
and  profit.  All  dealers  should  push  this 
item.      Sells  at   10c. 

"ARTSTEEL"  DOLL  FURNITURE 


A  10c.  Novelty  Made  of  Cold  Rolled  Steel 
Finished  in  White  or  Ebony  Enamel 


If   Your   Jobber    Cannot   Supply    You,  Write    for 
Complete  Catalog  to 

M.  E.  HARKER 

Sales  Director 

141-145  W.Austin  Ave.      .'.      CHICAGO 


mum 


iiiiiiiiiiiiiiiiiii!i!iiiiiiiii!iiiiiiiiiiiiiiiiiiiiiiiiiiiiiw  m  iii  1 1 1 1 1 1  mm  mm  inin  nit m  1 1 1 1 1 1  mi  1 1 1  n 


BOOKSELLER   AND   STATIONER 


Ail  Assistant  for  the  Educator 
THE  FULTON  CHART  MARKER 


Educators  are  finding  that  the 
Fulton  Chart  Marker  is  a  great 
help  in  their  work.  Those  who 
are  using  it  admit  its  advantages, 
and  those  who  are  not  will  soon 
realize  that  it  does  away  with 
many  of  the  disagreeable  fea- 
tures of  the  old  chalk  and  black- 
board system. 

Records  made  with  the  Fulton 
Chart  Marker  become  perma- 
nent records,  and  they  can  be 
saved  and  re-used  time  and  time 
again,  thus  eliminating  a  great 
deal  of  work  on  the  part  of  the 
teacher. 

Next  the  Fulton  Chart  Marker 
does  away  with  the  uncleanli- 
ness  of  chalk.  In  the  school 
room  where  chalk  is  used,  the 
air  is  constantly  full  of  white 
chalk  dust,  which  is  most  un- 
healthy for  young  lungs. 

Fulton  Chart  Markers  are  of 
special  assistance  in  language 
lessons,  mathematic  lessons,  in 
fact  any  use  where  blackboards 
were  formerly  used.  They 
should  be  carried  by  every  up- 
to-date  progressive  stationer  and 
bookseller,  as  part  of  his  regular 
stock,  the  same  as  he  carries 
arithmetics,  geographies  or  his- 
tories. 


CHART  MARKER 


For  Educational  Purposes 


ILLUSTRATING  SET  NO.  120 

This  Fulton  Chart  Marker  set  contains  the  follow- 
ing:— Two  complete  alphabets,  capitals  and  small 
letters;  one  set  of  figures  with  three  fractions;  right 
and  left  indexes;  ornaments,  and  six  geometrical 
signs  as  shown  above.  A  pair  of  ink  pads,  ink  and 
ruler  also  go  with  set,  all  being  packed  in  a  strong 
wood  box  with  metal  hinges  and  catches. 

To  the  bookseller  and  stationer: 

Send  us  an  order  for  three  (3 )  of  our  Chart  Markers. 
They  will  be  the  beginning  of  a  new  profitable  line 
for  you.  Include  in  your  order  one  No.  20,  one  No. 
23,  and  one  No.  25. 

They  will  give  you  a  fair  representing  stock  of  chart 
markers  to  start  on. 


FULTON  SPECIALITY  CO. 


128  FULTON  STREET 


ELIZABETH,  N.J.,  U.S.A. 


BOOKSELLER      AND      STATIONER 


GALE  &  POLDEN'S 

DRILL  and  TEXT  BOOKS 


Are  the  recognized  STANDARD 
WORKS  in  all  branches  of  the  Army  and 
required  by  MILITARY  MEN  of  ALL 
RANKS. 


GALE  &  POLDEN'S 

MILITARY  BOOKS 


are   in 
DEMAND 


THE  G.  &  P.  STANDARD   MILITARY 
HANDBOOKS 

COVER  EVERY  SUBJECT 

DRILL— TRAINING— MUSKETRY— GUNNERY 

MILITARY    SKETCHING  — MAP    READING 
TACTICS— DISCIPLINE— MEDICAL,  Etc.,   Etc. 


GALE  &  POLDEN'S 

MILITARY  BOOKS 

are  in 

DEMAND 


Cable  your  instructions — our  Expert  Selection  for  .£5,  ^10  or  ;£20— all  sellers 


The  Largest  Military  Publishers  in  the  British  Empire 


2  AMEN  CORNER 
LONDON,  E.C. 


A  SELECTION  FROM  THE  GUNDY  LIST 


in 


$1.35 


THE  LITTLE  ILIAD  - 

By   Maurice   Hewlett. 
"Splendid  phraseology,  a  semi-modern  romance  by  the 
greatest   of  English   romancers." 

MOONBEAMS  FROM  THE  LARGER  LUNACY  $1.25 

By  Professor  Stephen  Leacock. 
"Stephen  Leacock  has  no  axe  to  grind,  and  he  there- 
fore laughs  with  us  instead  of  at  us. ' ' 

THE  GENIUS $1.50 

By  Theodore  Dreiser. 
"Mr.  Dreiser  has  been  hailed  by  the  British  Reviewers 
as  the  greatest  living  American  Novelist. ' ' 

SHADOW  OF  FLAMES  ....      $1.35 

By  Amelie  Rives. 
"A  reader  of  the  Magazine  writes:  'Won't  you  find 
us  a  sequel  of  "Shadow  of  Flames"  and  start  just 
where  you  have  left  off?  We  cannot  bear  to  give 
your  characters  up  just  yet.  We  really  must  have  the 
beautiful  love-story   completed.'  " 


OF  HUMAN  BONDAGE  ....      $1.50 

By  W.  Somerset  Maugham. 
"A  story  that  is  so  big,  that  not  to  know  about  it  is 
to  argue  oneself  as  ignorant  of  contemporary  fiction  as 
though  one  had  never  heard  of  Wells  or  Bennett." 

OFF  SANDY  HOOK $1.25 

By  Richard  Dehan,  author  of  "The  Dop  Doctor." 
"As  admirable  in  quality  as  anything  the  author  has 
yet    done." 

THE  GLORY  AND  THE  DREAM  $1.25 

By  Anna  Preston. 
"The    author    of    "The    Record    of   a   Silent    Life'    has 
given  us  another  delightful  book  to  laugh  with,  to  cry 
with,  to  read  and  read  again." 

THE  PEARL  FISHERS  -  $1.30 

By  H.  De  Yere  Stacpoole. 
"An  adventure  story  by  the  author  of  that  wonderful 
romance,  'The  Blue  Lagoon.' 


Ill 


III 


S.  B.  GUNDY,  25  Richmond  St.  West,  TORONTO 

PUBLISHER  IN  CANADA  FOR  HUMPHREY  MILFORD 


BOOKSELLER      AND      STATIONER 


If  It  Is 

Blank  Books 
Write  Us 

It  doesn't  make  any  difference  what 
kind  of  blank  books  you  may  re- 
quire— we  have  them  all,  or  if  it  is  a 
special  design  we  can  make  it  up  to 
order. 

We  specialize  in  these  goods  and 
can  supply  first-class  quality  at 
lowest  prices. 

Here  are  a  few  of  the  lines  that  we 
carry  in  stock: 

Grocers'  and  Butcher-'  Pass  Books 

Counter  Books 

Pocket  Ledgers 

Journals 

Ledgers 

Cash  books 

Minute  Books 

Docket  Books         # 

Cargo  Books 

Index  Books 

Bill  Books  • 

Time  Books 

Transit  Level  and  Field  Books 

Reporters'  Note  Books 

Books  of  Notes 

Books  of  Drafts 

Books  of  Receipts 

Parcel  Receipt  Books     . 

Order  Books 

Columnar  Books 

Trial  Balance  Books 

Write  for  Descriptive  Catalog. 


i^Botfsdtv 


Montreal 


l^IMl'TED 
Toronto 


Winnlp  g 


ENUS 
PENCILS 


PERTZCT 
-PENCIL- 


Every  architect,  draftsman,  engineer 
or  surveyor  in  your  territory  is  a  log- 
ical customer  for  Venus  Pencils.  If 
they  are  not  using  Venus  Pencils  now,  it 
is  because  they  have  not  been  fully  in- 
formed as  to  the  good  points  of  these  pen- 
cils. The  uniformity  and  toughness  of  the 
lead  in  each  grade — the  evenness  of  the  grain  of  the 
wood— the  ease  with  which  a  Venus  Pencil  can  be 
sharpened  and  kept  sharp— that  it  outlasts  a  half 
dozen  ordinary  pencils — these  are  only  a  few  of  the 
talking  points  you  should  use  in  educating  your 
customer  to  ask  for  Venus  Pencils,  "By  the  Box." 


Every  concern  that  employs  an  of- 
fice man,  accountant  or  clerk  ought  to 
be  a   user  "of  Velvet  Pencils  fur   all 
general  office  work. 

Velvet    Pencils     are     economical     be- 
cause the  smoothness  of  the  lead  and 
the  even  fibre  of  the  wood  make  it  un- 
necessary to  sharpen  them  as  often  as  is 
the  case  with  other  pencils. 

Velvet  Pencils  (selling  for  5c- each)  will 
outlast  two  ordinary  pencils.  They  can  be 
sharpened  accurately,  will  keep  their  points, 

wear  down  to  the  last  inch,  and  are  each  equipped 

with  a  Velvet  Rubber  Tip. 

Milo  Rubber  Bands 

Are  made  of  the  very  finest  Para  Rubber  in  assorted 

sizes,   and   are  unconditionally  guaranteed   for   five 

years. 

Are   sold   by  the   pound — V2   pound,   a4   pound   and 

ounce  packings. 

Venus  Eraser 

Our  latest  product.  Pliable  and  soft.  Indispens- 
able for  all  pencil  purposes.  Superior  to  all  others 
for  cleaning  drawings  and  engravings.  Made  in 
gray  to  avoid  any  discolorment  of  paper,  so  often 
found  with  colored  erasers. 

Your  Correspondence  Is  Solicited. 

American  Lead  Pencil  Co. 

220  Fifth  Avenue,  New  York 

(and    Clapton,    London,   Eng.) 


10 


BOOKSELLER      AND      STATION  EL 


wi^!^i^^!^^!^^i^^i^i^t^!^mm^^ 


SELL  KEYSTONE 
PENCILS 

Fine  for  office 
use  or  drawing 

Hexagon  Shaped 

Green   Enamelled 

Gold  Lettered 


HB 
4H 


F 
6H 


H 
B 


2H 
2B 


3H 
3B 


Wholesale   Distributors 


SMITH,  DAVIDSON  &  WRIGHT 

LIMITED 

Manufacturing  Stationers  and   Paper  Dealers 

VANCOUVER  and  VICTORIA,  B.C. 


One  Reason  lis  Easier  io  Sell 

EsterbrooKPens 


FEW  PERSONS  come  into  your  store  who 
do  not  read  at  least  one  or  more  of  flic 
magazines    in    which    Esterbrook    Pens    me 

constantly    advertised. 

Thai  is  one  big  reason  it  is  so  much  easier 
to  sell  Esterbrook  Pens;  for  we  have  sold  the 
customer    before   he   comes   into   your  store. 

All  VOi;  have  to  do  is  see  that  be  gets  the 
shape   an  1    point    that  suits  him  best. 

Do  yon  remember  ever  having  to  tell  a  cus- 
tomer  (hat    Esterbrook  1'cns  were  "all  right"? 

ANOTHER  REASON 

Evert     more     important     than     this    Esterbrook 
a  tvertising,    the   greatest    reason   it   is   easier   and 
more    profitable    to    sell    Esterbrook    Pens    is: — 
that   Esterbrook  quality   turns  every   FIRST  sale 
into    an    endless   chain    of    REPEAT    ORDERS. 

Von  can  take  on  most  any  line  of  pens  an  1  sell  them  ONCE,  but 
Esterbrook  quality  and  Esterbrook  advertising  KEEP  ESTERBROOK 
CUSTOMERS    SOLD    FOREVER. 

For  these  reasons,  and  because  the  complete  Esterbrook  line  oftera 
every  needed  shape  and  point  that  is  offered  in  all  other  lines  put 
together,  more  dealers  every  year  realize  the  advantages  and  economy 
of  concentrating  on  it  alone.  Are  you  giving  the  Esterbrook  Pens  the 
)minence  in  your  store  that  you  should?  Ask  us  for  any  informa- 
tion  you  need,   and   tell   us  how  we  can   serve  you   still  more. 

Esterbrook  Steel  Pen  Co.,  1  8-70  Cooper  St..  Camden, N.J 


&  6  6i 


W 


Ldl 


o 


Esterbrook  Advertisem en  ts  In  Them  All 


— have  you  received  this 
new  catalog? 

Effective  Sept.  15th,  1915 

DeTuxeJine, 

Ifs  the  best  General  Catalog 
we  ever  issued.  Be  sure  to 
get  your  copy. 


I    WILSON-JONES  LOOSE  LEAF  CO.    1 


3021-3031  Carroll  Ave.,    Chicago,  111. 


129-135  Lafayette  St.,  New   York  City       = 


11 


BOOKSELLER  AND   STATIONER 


The  Promise 


A  Tale  of  the  Great  Northwest  and  of  a  Man  Who  Kept  His 

Word. 
By  JAMES  B.  HENDRYX 
12  .     Picture  Wrapper  $1.35 

A  tale  of  a  strong  man's  regeneration — of  the  transforma- 
tion of  "Broadway  Bill"  Carmody,  millionaire's  son,  rounder 
and  sport,  whose  drunken  sprees  have  finally  overtaxed  the 
patience  of  his  father  and  the  girl,  into  a  Man,  clear-eyed 
and  clean-lived. 

After  the  opening  scenes  in  New  York,  we  have  a  vivid 
narrative  of  the  lumber-camps  of  the  Northwest,  and  of  the 
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By  Chester  H.  Lawrence 
The  story,  exciting  and  real,  of 
what  happened  in  Toy  land  whin 
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THE  SCARECROW  OF  OZ 

By  L.  Frank  Baum. 

Fantastic,  whimsical,  full  of  fun  and  excite- 
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and  droll  humor  enliven  this  story  which 
Mr.  Baum  lias  called:  "My  Best." 


Illustrated  by  John  R.  Neill. 

Mr.  Neill's  Oz  Book  illustrations  have 
made  him  famous.  In  The  Scarecrow  he  has 
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■ — Dorothy  and  the  Wizard  in  Oz — The  Road 
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BOOK 

By  John  R.  Neill 

The  thousands  of  chil- 
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For  each  of  these  seasons  we  are  making  extensive  showings  of  Postcards  for  children  and  adults  for 

retailing  from   10c   a  dozen  to  5c   each.     These   are  particularly  attractive   cards  of  exclusive   designs, 

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FLAT  CARDS— Designs  of  small  hearts  in  red,  gold 
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Mauve.  Purple  and  White  Stock — iSteel  die  stamped 
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ELTHAM  HOUSE.  Mrs.  Humphry  Ward's  New  Novel 
of  English  Society  Life. 
This  singularly  impressive  story  has  the  note  of 
elevation  and  nobility  which  marks  great  fiction. 
It  depicts  the  struggle  of  a  divorced  woman  and 
her  second  husband  for  social  and  political  honors. 
Unquestionably  a  fiction  feature  of  the  autumn. 
Illustrated.      Price   $1.35   net. 

LUTHER  BURBANK:  HIS  LIFE  AND  WORK. 
By  Henry   Smith   Williams,  M.D.,  LL.D. 
Eight  color  plate-  and  numerous  illustrations  from 
photographs.     Quarto.  $2.50   net. 
A  popular  account  of  the  work  of  Luther  Burbank, 
the   famous   Santa   Rosa   plant   experimenter,  with 
fruits,    garden    vegetables,    flowers,    lawn    grasses, 
shrubs    and    trees.      The    author's    purpose    is    to 
enable  the  reader  to  follow  out  experiments  along 
similar   lines — to   "Burbankize"   his   own   orchard 
and  garden  and  dooryard. 

THE  GODDESS.    By   Gouverueur  Morris  and  Charles 
W.    Goddard.  Price  50c. 

A  popular-priced  novelization  of  the  most  unique 
motion-picture  ever  produced,  presenting  a  young 
and  beautiful  woman,  who  is  hailed  as  a  goddess 
because  of  her  mysterious  divine  traits  and  gifts 
which  she  exhibits. 

THE  FOREST  PILOT. 

By  Edward  Huntington.     Price  50c. 
A    story    of    the    Northeast    coast    of    Canada — re- 
markable  adventures   by   land   and   sea.      A    story 
for  boy  scouts — old  and  young. 

THE   MISLEADING  LADY. 

Popular  Edition.     Price  50c. 

Novelized  from  the  play.  Twelve  illustrations 
from  photographs  from  the  play.  It  will  drive 
dull   care   away. 

THE   VOICE   ON   THE   WIRE. 

By  Eustace  Hale  Bali.     Price  50c. 

A     fascinating    combination     of    adventure,    love, 

intrigue,  scientific  and  psychological  analysis. 


WHY   NOT? 


BY  MAEGARET  WIDDEMER, 

Author  of  "The  Rose  Garden  Husband." 
a  Four  illustrations  in  color  by  George  Hood. 
Price  $1.25  net. 

"There's  no  reason  why  not,"  says  the  author — 
no  reason  why  all  of  us  should  not  realize  our 
dreams.  Miss  Widdemer  has  written  one  of  those 
rare  and  refreshing  stories  designed  to  make 
people  happier.  She  has  recaptured  all  of  "the 
nrst  fine  careless  rapture"  of  her  notable  success. 
"The  Rose  Garden  Husband,"  and  has  added  new 
elements  of  beauty  and  charm. 

To  read  such  a  book  is  to  re-discover  the  fact  that 
life  is  worth  living. 

New  Household  Books 


MOTHERCRAFT. 

By   Sarah   Comstock. 

Two  hundred  thousand  children  under  five  years 
of  age  die  in  the  United  States  every  year  of 
pieventible  diseases. 

Who  could  have  prevented  them?  "Mothers," 
answers  the  author  of  this  book. 
Dr.  Kate  Campbell  Mead,  Middletown,  Conn.,  says: 
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read.  I  approve  of  it  in  every  way. ' ' 
The  Medical  Council  says:  "We  know  of  no  book 
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fidently recommend."     Illustrated.  Pikiee  $1.00  net. 

INDOOR  GAMES  FOR  AWKWARD  MOMENTS. 
By  Ruth  Blakely. 

An  all-embracing  collection  of  old  and  new  games 
for  the  home  circle  and  social  gatherings.  Quiet, 
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one  hundred  games  with  many  illustrations  and 
diagrams.  Carefully  indexed. 
Illustrated.     Price  $1.00  net. 

THE  SMALL  HOUSE  FOR  A  MODERATE  INCOME. 
Price   1.50   net. 

INEXPENSIVE  FURNISHINGS  IN  GOOD  TASTE. 
Price  $1.25  net. 

By  Ekin  Wallick,  Editor  Interior  Decoration 
Dept.,  "Ladies'  Home  Journal." 
From  the  Philadelphia  North  American:  "Here 
are  a  thousand  good  suggestions  for  furnishing, 
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direction.  TAKEN  TOGETHER,  THE  TWO 
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The  Educational  Art  Stamp 
Books  for  Children 

THE  OWLET 
LIBRARY 


These  books  serve  as  toys  and  look  like 
books.  The  children  learn  fascinating 
facts  about  birds,  beasts,  fairies  and 
flowers  while  they  play.  Each  of  the 
twelve  volumes  in  the  Library  is  devoted 
to  a  different  subject  and  contains  twenty- 
four  richly  colored  art  stamps  already  gummed  for  pasting  in 
a  frame,  over  the  little  educational  story  in  the  book. 


THE  OWLET  LIBRARY 


12  TITLES 


1  Mother  Goose  Rhymes  and  Fairy 

Tales 

2  Flowers  of  Field  and  Garden 

3  Son,»  Birds  of  Meadow  and  Wood 

4  Friends  of  the  Barn  and  Kennel 

5  Wild    Beasts    of    the    Past    and 

Present 


6  Game  Fish  and  Sea  Animals 

7  A  Book  of  Boats  and  Ships 

8  Gorgeous  Winged  Butterflies 

9  Feathered  Folk  of  the  Barnyard 

10  Toilers  in  Many  Lands 

11  Game  Birds  and  Birds  of  Prey 

12  Scenic  Wonders  of  America 


Each  Volume  4lAn  x  6".  Substantially  bound. 

Retail  15c.   (Two  for  a  Quarter) 


The  Picture  Book  of 
Wisdom 

The  Picture  Book  of  Wisdom  is  a  large  book,  10  x  12  inches, 
handsomely  bound  in  red  and  gold,  containing  60  pages  of 
entertainment  and  instruction  and  336  beautifully  colored 
educational  art  stamps  from  original  paintings.  It  is  a  veritable 
juvenile  encyclopedia,  teaching  the  child,  through  play,  an 
amazing  fund  of  information  that  is  not  forgotten. 


Cloth. 


$1.50  net. 


Postage   12  cents. 


McClelland,  goodchild  &  stew  art,  limited 


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BOOKS  FOR  BOY  SCOUTS 

SEA  SCOUTS  AND  GIRL  GUIDES 


SOLE  CANADIAN  AGENCY 

James  Brown  &  Son,  Glasgow,  official  publishers  to  the 
Boy  Scouts'  Association,  London,  have  appointed 
McClelland,  Goodchild  &  Stewart,  Limited,  as  their  sole 
selling  agents  for  Canada. 


OFFICIAL  PUBLICATIONS 


FOR   EVERY  BOY  SCOUT 

BOY     SCOUT     TESTS    AND     HOW     TO     PASS     THEM.      Paper 

Covers,  45c,  post,  8c.  Cloth  Covers,  75c,  post,  Sc.  The  only 
book  on  the  market  that  gives  complete  instructions  in  all 
the  tests.  Revised  and  approved  by  Headquarters.  €00 
pages,  fully  illustrated. 

BOY  SCOUT  DIARY.  Price,  20  cents,  postage,  2  cents  extra. 
The  Chief  Scout  recommends  every  Scout  to  keep  a  Diary. 
This  Diary  is  published  specially  for  Boy  Scouts  and  is 
complete  in  every  way.     Over  220  pages,  130  illustrations. 

KNOTS  AND  SPLICES.  Price.  20  cents,  postage,  2  cents 
extra.  A  very  complete  book.  128  illustrations,  every  knot 
illustrated. 

THE  BOOK  OP  FLAGS  OF  ALL  NATIONS.  Price,  35  cents, 
postage,  4  cents  extra.  In  colors,  the  most  complete  book 
on  flags.  42  British  National  Flags.  T2  Colonial  Badges. 
34  Royal  Yacht  Club  Flags.  96  National  Flags,  Foreign. 
Also  all  signal  and  ship  codes  in  use. 

FIRST-CLASS  TESTS  AND  HOW  TO 
PASS  THEM.  Price,  5c,  postage, 
lc.  4S  pages,  fully  illustrated.  Offi- 
cial  publication. 

FIRST  STEPS  IN  SCOUTING.  Price. 
5  cents,  postage,  1  cent  extra.  02 
pages,  over  50  illustrations.  Official 
publication. 

TENDERFOOT  TESTS.  INSTRUC- 
TION CARDS.  Illustrated.  Price, 
5c.  each.  35c.  per  dozen.  $1.75  per 
hundred. 

SWIMMING  SELF  TAUGHT.  Price, 
12c.  postage.  2c.  Illustrated  with 
diagrams. 

AMBULANCE 

FIRST   AID  BOOK   FOR  BOY   SCOUTS. 

With  illustrations  and  diagrams. 
Specially  written  for  Scouts.  Price, 
20   cents,   postage,  2   cents  extra. 


fiRSTdlD 


FOR  THE   FIELD 

FIELD    POCKET    BOOK.      Price,    45 

cents,    postage,    0    cents.    Fxtra 

Refills,    20c,    postage,    2c.      It    is 

well   bound   in    Khaki   cloth    with 

B-P.'s  autograph   signature.   Fits 

the    pocket,    has    pencil    in    i""P, 

and   was  designed  after  the   pat- 
tern  used   by  'the  Chief  Scout   in 

India. 
TREK      CARTS      AND      BRIDGE 

BUILDING    FOR   BOY    SCO  ITS. 

Fully  illustrated.  'Price,  20  cents, 

postage,   2  cents  extra. 
TRAMP     CAMPS     AND     STANDING 

CAMPS.     With  diagrams  and   il- 
lustrations.     Price.    20c,    postage. 

2  cents  extra. 
HINTS    ON    MARKSMANSHIP    FOR 

MARKSMAN'S    BADGE.    Official 

publication.     Price,  5c,   postpaid. 
MANUAL    OF    DRILL    FOR    BOY    SCOUTS.      Contains    every 

form   of  drill   and   fully   illustrated.     Price,  20c,  postage,   2 

cents'  extra. 
ACTIVE     SERYICE    HINTS    FOR    BOY    SCOUTS.       Illustrated 

with   scale   drawings.      Price.   20c,   postage.   2c  extra. 
SURVEYING   FOR   SCOUTS   WITH    SECTIONAL   PAD.      Price, 

35c,    postage,    2c.      Fully    illustrated    and    without    techni- 


calities. 


MISCELLANEOUS 


SIGNALLING 


COMPLETE     SIGNALLING    INSTRUCTOR.       Price,    20 

postage,   2   cents   extra.      Fully   illustrated.     The   besit 

on    the  subject. 
SIGNAL    HANDKERCHIEF— washable.      Price,   20  cents. 

age,    2    cents    extra.      The    best    medium    for    learnin 

Morse  Code,  the  Semaphore  and  Hand  Signalling. 
NEW   SEMAPHORE  TUTOR.     Price,  20  cents,   postage.  2 

extra. 
SIGNALLING.     How   to   learn   the  commercial   code  of  si 

Price.  60  'ruts,   postage,  4  cents  extra. 
SIGNAL   CARDS.      Price,   10  cents,   postage,   2   cents   extr 
MORSE  CARDS.     10  cents  per  package,  postage,  2  cents 
SEMAPHORE  CARDS.     10  cents  per  package,  postage.  : 

extra. 


cents, 
book 


post- 

',    the 


cents 

fnals. 


extra, 
cents 


ASTRONOMY 


ASTRONOMY.    Simply  explained  for  Boy   Scouts.      Fully  illus- 
trated.    20c.   postage.   2e  extra. 
STAR    CHARTS    FOR    BOY    SCOUTS.      In    Case.    60c,    post..    4c. 

On  Rollers.  $1.00.  post,  9c.     The  map  for  beginners.    Clear, 
simple,   correct. 
THE    BO\     SCOUT    STAR    CLOCK.      To    tell    the    time    In     the 

FOR   SCOUTMASTERS 

HOW  TO   START— THE   SCOUTMASTER  FIRST   BOOK.   Price, 

10c.  pi  stage.  2c. 

PRACTICAL   HINTS   TO   SCOUTMASTERS  ON    TROOI*    MAN- 
AGEMENT.     Official    Publication.      Price.   20c,    postage.    2c. 


RECORD  OF  TESTS  PASSED.  Fully  illustrated.  120  pages, 
strong  bands.     Price,  20c.  postage,  2c. 

ENROLMENT  CARD  OR  MEMBERSHIP  CARD.  No.  1— 
Strong  White  Card.  Each,  3c.  Per  dozen,  20c.  Per  hun- 
dred, $1.20.  No.  2— Untearable  Yellow  Card.  Each,  5c.  Per 
dozen,  35c.     Per  hundred,  $2.00. 

FIRE  BRIGADE  WORK  FOR  BOY  SCOUTS.  Fully  illustrated. 
Price,   20c.   post,   2c. 

WOLF    CLUBS— TESTS    THEY     HAVE    TO    PASS.       Price,    5c, 

postage,  2c.     57  pases.  50  illustrations.     Official  Publication. 

I  NION   JACK.     Size.   34%   x   17',»   in.     Paper.   10c,   postage,   lc. 

Cloth.  20c.   postage.  2c.     Printed   on    stout   card. 

FOR  HEADQUARTERS  ROOM 

WALL  SHEET  SCOUT  LAW.     Size.  :;0  x  20  inches.     Price.   10c 

postage,   2c. 
FLAGS   OF   ALL   NATIONS.      Size,   28  x   27   inches.      Price,   35c, 
postage,  2c. 

FOR    SEA   SCOUTS 

SEA  SCOUTING  AND  SEAMAN- 
SHIP FOR  BOYS.  This  book  is 
the  Official  Publication  sanction- 
ed by  Headquarters.  Written 
by  W.  Baden-Powell,  K.C.  Fore- 
words by  Lord  Charles  Beres- 
ford  and  Sir  R.  S.  Baden-Powell. 
Paper  Covers.  35c.  Cloth  Covers, 
l'0e.  postage,  4c. 

SEAMANSHIP  BOOK.  Price,  35c, 
postage,  2c. 

SEA  SCOUTS  LIFE-SAVING 
ROCKET  APPARATUS.  Price. 
20  cents,   postage,  3  cents. 

COMPASS  CARDS.  Price.  5c.  Per 
ilnzen.  35c.  Postage.  2c.  How  to 
box  the  compass.  They  are  ex- 
actly   the    same    as    mariners    use. 

HOW  TO  GO  TO  SEA.  Price.  75c 
postage.   Co. 


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THE  TOLL  OF  WAR 

By  S.  Macnaughtan,  author  of  "The  For- 
tune of  Christina  M'Nab,"  "A  Lame  Dog's 
Diary,"  etc. 

Miss  Macnaughtan  describes  in  this  volume 
her  own  experiences  as  a  Red  Cross  worker 
at  the  Front.  She  describes  the  tragedy  of 
war  and  discusses  the  questions  and  problems 
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MAP  BOOK  OF  THE 
WORLD-WIDE  WAR 

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Attractive  color  cover.     Price,  25c. 

THE  RIVER  WAR 

By  Winston  Churchill.     Price,  35e. 

The  tale  of  the  great  expedition  in  which 
Lord  Kitchener  first  won  fame  is  of  the  highest 
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chief  figure  in  his  narrative  are  controlling 
the  destinies  of  Britain. 
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DICK  DEVEREUX 
A  story  of  the  civil   War.     By   David   Toil   Gilliam. 
A   splendid   romance  of  Civil   War   times   showing   the   effect   of 
a    dual    personality    under    the    influence    of. a    master    passion. 
The   reader  is  instantly   captivated   with   the  love  affair  of  the 
hero    and    a     beautiful     maid    of    the    Greenbrier,     the     heroine 
Central    Ohio    ami    the    mountains    of    Virginia    form    a    back- 
ground  well    fitted    for    tin'   setting   of   this   unusual    story. 
Frontispiece  by  Luis  Lenorc  Lenski.  Net  $1.35. 

CONTEMPORARY  FRENCH  DRAMATISTS 

By    Barrett    II.    Clark,    Author    of    'Tour    Plays    of    the    Free 
Theatre." 

This  volume  gives  a  study  of  contemporary  drama  in  France, 
which  has  been  more  neglected  than  any  other  European 
country.  It  contains  critical  essays  with  bibliography,  of 
Curel,    Brleux,    Hervieu,    Lemaitre,    Lavedan,    Donnay,    Porto- 

Hiche,  Kostand,  Bataille,  Bernstein,  Capus,  Flers  and  Caillavet. 
Boston  Transcript:  "Mr.  Clark's  method  of  analyzing  the  works 
of  the  playwrights  selected  is  simple  and  helpful.  .  .  As  a 
manual  for  reference  or  ste-v  "Contemporary  French  Drama- 
tists" with  its  added  bibl. ....  nphieal  material  will  serve  well  its 
purpose."  Handsomely  bound.     Cloth,     lima.  Net  $1.50. 

The    Complete    Book    of    Art 

SKETCHES  OF  GREAT  PAINTERS 

By  Edwin   Watts  Chubb 

No  one  can  read  these  "Sketches"  now  graphically  presenting 
the  life  and  personality  of  the  painter  and  then  again  enter- 
tainingly describing  one  of  his  masterpieces,  without  absorbing 
much  valuable  information  about  those  great  masters  of  paint- 
ing whose  art  has  quickened  our  appreciation  of  beauty. 
The  Uellman:  "Here  we  have  a  book  which  performs  the  in- 
estimable service  of  bringing  that  enlightenment  which  stimu- 
lates appreciation  and  enjoyment  of  great  masters,  this  time 
in  the  field  of  pictorial  art.  .  .  .  Pleasantly  untechnical,  and 
graphic  as  well  as  accurate,  it  is  especially  a  book  for  laymen.  . 
Illustrated  with  reproductions  so  excellent  as  to  merit 
being  taken  out  and  framed." 

18  full-paye  illustrations.     Cameo   Paper.  Net  $2.00. 

THE  YELLOWSTONE  NATIONAL  PARK 

By   Gen.    Hiram   M.    Chittenden 

Bulletin  of  American  Geographical  Society:  "There  is  prac- 
tically nothing  relating  to  the  Park  of  interest  to  intelligent 
readers  that  is  not  treated  in  this  volume." 

Ready's  Mirror:  "Gen.  Chittenden  possesses  the  art  of  making 
even  dry  statistics  bloom  and  his  book,  supplied  as  it  is  with 
a  splendid  index  and  a  map  to  delight,  is  replete  with  human 
interest." 

Toronto   Saturday    Wight:      "Gen.   Chittenden   is   naturally   in    a 
position    to    write    with    authority    on    the    development    of    this 
wonderful  natural  treasure  house  of  the  American  people." 
Southern   School  Journal  :     "This   is  a   splendid   contribution   to 
the  literature  of  travel." 

Handsomely    bound.    15    full-page    illustrations    on    cameo    paper 

and  a   three-color  cover  jacket   showing  the  Falls  in  its  natural 

beauty.  Net  $1.75. 

For   Contentment,    Happiness   and    Profit 

"THE  GARDENETTE:   or   City   Backyard   Gardening 
By    the    Sandwich    System,"    By    Benjamin   F.    Albaugh 

This  volume  is  arranged  to  meet  the  needs  of  the  beginner  or 
amateur,  especially  for  those  who  have  limited  areas.  Few 
realize  the  wonderful  possibilities  of  a  small  piece  of  ground 
when  cultivated  to  the  limit  of  its  capacity. 

New  York  Sun:  "This  book  will  rouse  the  ambition  of  the 
city  agriculturist.  It  is  much  more  effective  and  practical  than 
"  'Back-to-the-Farm'    Sermons." 

Montreal  Daily  Mail:  "It  is  one  of  the  most  complete  treatises 
oh  the  growing  of  vegetables  and  flower  gardens  yet  issued  for 
the  beginner  and  the  information  is  so  classified  that  anyone 
can  become  successful  if  thev  follow  the  instructions  given." 
32  full-page  illustrations  and  full  illustrated  cover  jacket,  photo- 
graphic examples  of  the  author's  experiments.  Net  $1.25. 

NATION  OF  NATIONS: 

New    Plan    to    Stop    War    and    Insure    Permanent    Peace 

By    Alfred    Owen    Crozier,    author    of    "U.S.    Money    vs. 

Corporation    Currency,"    etc. 

X<ir  York  limes:  "At  a  time  when  many  minds  are  grappling 
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looked." 

Montreal  Daily  Mail  :     "It  is  left  for  those  interested   to  study 
Mr.   Crozier's   thoughtful    contribution    to   the   great    problem   to 
avert  another  such  catastrophe  as  the  present." 
12mo.     Paper  Binding.  Net  50c. 

Second     Farge     Edition 
EUROPEAN    DRAMATISTS    By    Archibald    Henderson 
Author  of  "George  Bernard    Shaw:    His   Fife  and   Works" 
A  remarkable  volume  of  literary  criticism  and  appraisal,  wherein 
are    described    the    life    and    work    of    Maeterlinck,    Shaic,    Ibsen, 
Wilde,  Barker  and  Strindoerg. 
Photogravure  frontispiece.  Net  $1.50. 

SHORT   PLAYS    By    Mary    MarMillan 

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30 


Annual  Fall  Sales  Number 


BOOKSELLER  &  STATIONER 

DEVOTED    TO    THE    INTERESTS   OF   THE 
BOOK,  STATIONERY  &  KINDRED   TRADES 


Vol.  XXXI 


TORONTO,  OCTOBER,  1915 


No.  10 


EDITORIAL  SURVEY 


"PRO  AND  CON" 

RETAILERS  should  learn  to  value  the  other 
man's  time  as  well  as  his  own.  It  isn't  a  square 
deal  to  keep  a  traveler  in  town  until  the  next 
interests  of  merchants  at  all  times.  This  subject  of 
wasting  the  other  man's  time  is  pointedly  dealt  with 
in  the  following  paragraphs  which  appeared  in  a 
recent  issue  of  a  Chicago  trade  paper: 

It  is  unquestionably  wrong  to  waste  another  man's  time  if 
you  can  help  it.  Some  men  who  are  in  a  position  to  make  others 
wait  for  them  do  not  always  appreciate  this  fact. 

"Many  a  time,"  said  a  salesman  recently.  "I  lose  the  very  heart 
of  the  day  waiting  around  to  see  some  buyer  who  doesn't  care 
anything  about  my  time.  Just  the  other  day  I  called  to  see  a 
man  of  that  kind,  and  it  took  over  an  hour  out  of  the  best  part 
of  the  forenoon  jusf  to  learn  that  he  would  prefer  to  see  me  the 
next  day.  I  was  one  of  four  men  waiting  outside  his  private 
office  while  be  was  talking  with  a  fifth.  When  we  had  been  there 
some  time  the  door  opened  and  the  other  man  started  to  go.  As 
lie  stood  with  one  hand  on  the  knob  making  a  few  parting  re- 
marks, the  buyer  said,  'By  the  way,  did  you  ever  hear  that  one 
about  the  Irishman  and  the  horse?'  The  other  evidently  hadn't 
heard  it.  for  lie  went  in  again  and  closed  the  door  and  didn't 
come  out  for  fifteen  minutes.  And  while  they  enjoyed  that  story 
and  doubtless  several  more  like  it,  we  four  were  waiting — and 
the   fact    was    plainly    known." 

On  the  other  hand  travelers,  while  admittedly 
considerate  of  the  merchants'  time  and  interests. 
come  in  for  criticism  in  this  issue  of  a  variety  which 
has  not  frequently  been  voiced.  They  are  charged 
with  being  short  of  ideas  when  dealers  appeal  to 
them  for  suggestions  to  help  them  in  different  phases 
of  general  business  policy.  This  is  set  forth  in  a  most 
interesting  manner  in  a  letter  from  a  retail  book- 
seller and  stationer  which  will  be  found  on  another 
page. 

Tt  will  repay  every  commercial  traveler  to  read 
and  carefully  digest  that  letter. 


IT  IS  NET  PROFITS  THAT  COUNT 

EVERY  time  a  merchant  is  tempted  to  make  a 
sale  at  a  cut  price  he  should  remember  that  it  is 
the  net  profit  that  counts,  not  the  total  sales. 
The  business  exists  solely  for  the  profit  it  makes.    Tf 
it  makes  no  profit  it  is  not  a  success.    The  merchant's 


business  can  grow  only  by  making  a  profit.  Every 
new  thing  that  comes  into  store  must  be  paid  for  out 
of  the  profit.  Every  dollar  you  take  out  of  your  store 
outside  of  your  salary  must  come  out  of  the  profit. 
Otherwise  you  will  meet  trouble  sooner  or  later. 

"It  is  the  net  profit  that  counts,  not  the  total 
sales."  Every  sale^  made  at  a  loss  takes  away  that 
much  profit  from  a  profitable  sale.  Every  sale  made 
at  cost  means  that  much  opportunity  for  making  a 
profit  gone.  Every  sale  made  at  a  profit  adds  that 
much  to  your  other  profits.  If  you  don't  get  the 
profit,  how  can  you  ever  have  it?  If  you  don't  ask 
a  profit,  how  can  you  ever  get  it? 

Better  small  sales  with  some  profit  than  large 
sales  with  no  profit.  Make  your  sales  as  big  as  you 
can,  but  always  make  the  profit  just  as  big  in  pro- 
portion. 


BE  ALIVE  AND  AWAKE 

NEVER  more  than  at  the  present  time  was  it 
necessary  for  the. retail  merchant  to  be  alive 
and  awake  to  what  is.  going  on  around  him. 
He  is  confronted  with  problems  that  were  unthought 
of  by  his  grandfather  and  only  dimly  sensed  by  his 
father.  Success  in  the  business  world  to-day  comes 
to  the  man  who  takes  full  advantage  of  the  oppor- 
tunities that  are  before  him.  This  must  be  done 
actively,  not  passively.  The  time  is  pa^t—  never  to 
return — when  the  retail  merchant  could  sit  in  his 
store  and  wait  for  trade  to  come  to  him. 

In  this  day  and  age  he  must  go  out  after  business 
progressively.  The  other  fellow  i-  doing  it.  and 
unless  you  also  do  it,  you  will  be  distanced  in  the 
race.  The  self-satisfied  man.  the  man  who  will  not 
learn  and  the  man  who  is  asleep  at  the  switch  will 
alike  be  relegated  to  the  industrial  scrap  heap  of  the 
1  ankruptcy  court  or  the  office  of  the  trustee. 


31 


BOOKSELLER      AND      STATIONER 


The  Maclean  Publishing  Company 

LIMITED 


JOHN  BAYNE  MACLEAN 
H.  T.  HUNTER 


President 
General    Manager 


turn,  different  departments  could  be  taken  up  with 
occasional  discussions  of  a  more  general  nature. 

This  idea,  if  carried  out,  will  materially  benefit 
any  business. 


PUBLISHERS    OF 


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and  Office  Equipment  Journal 

ESTABLISHED    1885. 

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STAFF  CONFERENCES 

IT  is  of  the  utmost  importance  that  there  should  be 
the  highest  degree  of  unanimity  between  employ- 
er and  employees  in  promoting  the  welfare  of  any 
business.     If  there  is  any  dissatisfaction  whatever, 
there  is  something  amiss  and  it  is  up  to  the  employer 
to  be  in  such  close  touch  with  the  employees,  that  he 
will  naturally  learn  of  it  and  be  able  to  properly 
deal  with  it.     He  should     invite     free  criticism  of 
methods  in  use  or  of  the  business  policy,  providing, 
of  course,  that  it  be  offered  in  the  right  spirit.  There 
are  naturally     frequent     evidences  of  unreasonable 
complaints  by  employees,  coming'  frequently  from 
the  least  competent.     These  also  have  their  value  in 
that  they  help  to  reveal  such  incompetence  and  in 
"  some  cases  lead  to  giving  the  post  occupied  by  an 
employee  of  doubtful  value,  to  someone  else  more 
able  to  fill  it, 


Staff  conferences  are  invaluable  in  cultivating  the 
desirable  element  of  co-operation.  The  most  im- 
portant results  may  not  be  crystalized  at  the  confer- 
ence itself,  but  as  a  result  of  the  thought  individually 
devoted  to  topics  discussed  or  proposed  for  subsequent 
discussions.  The  big  thing  gained  is  that  it  fosters 
the  most  active  interest  of  everybody  connected  with 
a  concern  and  this  simply  cannot  fail  to  bear  fruit. 

As  a  starter,  in  calling  a  conference,  suggestions 
might  be  called  for  with  a  view  to  building  up  some 
particular  branch  of  the  business  which  the  merchant 
feels  has  not  been  sufficiently  productive.     Then  in 


GOOD  IN  ADVERSITY 

ONE  of  the  largest  firms  in  the  world,  engaged 
in  the  manufacture  of  farm  implements,  etc., 
in  a  recent  issue  of  its  house  organ  directed 
the  attention  of  its  employees  to  the  following: 

"Observation  of  the  relative  achievement  of  dif- 
ferent periods  leads  us  to  believe  that  it  is  not  hard 
times  we  as  a  company  should  dread  so  much  as 
periods  of  easy  business.  The  last  year,  supposedly 
one  of  close  sales  and  hard  sledding,  has  brought, 
much  to  our  organization  that  is  desirable. 

The  loss  of  business  in  certain  parts  of  the  world 
has  led  us  to  investigate  the  possibilities  of  the  re- 
maining territory  and  has  led  to  a  salutary  intensive 
cultivation  of  sales.  It  has  served  to  teach  us  the 
boundless  possibilities  of  any  given  territory  pro- 
vided we  will  concentrate  upon  it.  With  our  organ- 
ization and  its  equipment  we  can  develop  an  amount 
of  business  hitherto  unsuspected. 

The  individual  employee,  also,  has  learned  much 
from  his  experience  that  will  be  helpful  to  him 
throughout  life.  Forced  economy  had  reduced  the 
amount  of  assistance  each  man  has  had  in  the  past 
and  all  have  been  compelled  to  assume  greater  bur- 
dens of  work.  We  have  learned  that  a  man  can  do 
two  or  three  times  as  much  as  he  would  have  be- 
lieved in  easier  times,  and  do  this  as  quickly  and 
thoroughly  as  ever.  We  have  learned  the  results 
that  may  be  secured  from  concentration  and  the 
careful  investment  of  time  and  energy. 

It  is  in  times  of  plenty  that  we  tend  to  grow  fat 
and  lazy,  but  in  times  like  these  we  uncover  hidden 
possibilities." 

Just  as  this  large  corporation  has  uncovered  hid- 
den possibilities,  so  have  many  wholesale  and  retail 
dealers  throughout  Canada,  By  intensive  cultiva- 
tion of  their  territories  many  firms  have  kept  their 
sales  so  far  this  year,  on  a  par  with  the  sales  of  cor- 
responding periods  of  former  years.  In  many  cases 
there  are  retailers  whose  business  this  year  will  reach 
larger  proportions  than  in  any  previous  year  in  the 
history  of  their  business  careers. 


SHOW  YOUR  GOODS. 

YOU  can't  expect  your  customers  to  know  you 
have  a  certain  stock  of  goods  if  you  keep  them 
hidden  under  the  counter.  Display  your  novel- 
ties and  other  merchandise  in  such  conspicuous 
places  and  attractive  manner  as  to  invite  inspection. 
Create  interest,  arouse  desire  to  possess  and  you  will 
rind  increased  sales  the  inevitable  result, 


32 


Distinguishing  Features  of  This  Year's  Cards 

With  Some  Incidental  Remarks  on  the  Need  for  Carefully  Guarding  the  Reputation  of  a  Stoic 


EVERY  bit  as  extensive  and  diver- 
sified as  ever  are  this  season's  holi- 
day greeting  cards,  arid  this  ap- 
plies  to  the  Thanksgiving  and  Hallowe'en 
novelties  as  well,  but  there  is  noticeable 
a  higher  percentage  of  genuinely  artistic 
productions,  plainer  and  more  pleasing 
designs  than  the  over-wrought  and  high- 
ly decorative  conceptions  of  former 
years. 

The  growing  popularity  of  steel  die 
meetings  in  the  last  two  or  three  sea- 
sons is  typical  of  this  improvement  in 
the  public  taste.  This  year  marks  the 
greatest  step  forward  that  has  been 
taken  in  this  direction. 

The  betinseled,  gaudy-colored  cards 
have  been  reduced  to  a  negligible 
quantity. 

The  elimination  of  the  German-made 
eards  has  had  much  to  do  with  the  dis- 
tinct improvement  which  has  manifested 
itself  this  year.  The  uoods  offered  to  re- 
place these  are  better.  Even  had  no  war 
occurred  the  growing  demand  for  more 
refined  cards  would  have  had  to  be  met 
and  it  is  due,  in  the  last  analysis,  to  the 
buying  public,  that  the  greeting  eards  of 
lo-day  are  more  subdued  in  color. 

Tn  consequence  of  this  the  wise  sta- 
tioners this  year  will  stock  only  a  mini- 
mum of  the  brilliantly  lithographed 
cards  ami  will  concentrate  their  efforts 
upon  cards  of  genuine  artistic  worth. 

Just  here  it  may  be  well  to  say  that 
the  dealer  should  so  direct  his  efforts  as 


to  gain  for  his  store  a  reputation  for  sell- 
ing1 "the  right  thing"  in  these  greeting 
eards.  It  will  prove  a  most  valuable 
asset  to  gain  a  reputation  of  that  sort. 
If  the  public  becomes  imbued  with  the 
belief  that  a  store  is  "dependable"'  in 
these  questions  of  good  taste,  the  result 
will  be  most  beneficial  to  that  business. 

Every  merchant's  earnest  effort  should 
be  directed  toward  earning  such.  fame. 

Name  cards  with  a  simple  emnossed 
holly  wreath  or  similar  timely  decora- 
tion, will  be  highly  in  favor  this  season 
with  customers  who  desire  to  put  a  dis- 
tinguishing touch  to  their  remembrances. 

Stationers  will  find  that  despite  the 
war  year  they  will  be  able  to  sell  a 
greater  proportion  of  higher  priced  num- 
bers simple  and  dignified  in  design  with 
an  artistic  suggestion  as  to  the  season. 

Two-page  foldeis,  in  two  or  three  col- 
ors, with  appropriate  sentiments,  will  be 
noticeably  strong  in  the  season's  sell- 
ing. 

Buy  Discriminate^ 

Conversation  with  wholesalers  and 
their  traveling  salesmen,  reveals  the 
wonderful  .difference  in  the  method  of 
buying  on  the  part  of  dealers.  By  the 
very  remarks  of  some  buyers  it  is  evident 
that  they  are  virtually  "purchasing 
agents"  for  certain  of  their  customers 
among  the  better  class  people  of  their 
communities.  That  is.  these  merchants 
have    acquired    that    very    reputation    re- 


ferred to  in  the  foregoing  as  being  so 
desirable,  that  their  customers  defer  to 
their  judgment  as  to  What  cards  they 
should  purchase.  Therefore,  in  placing 
orders  for  certain  cards,  the  dealer  has 
in  mind  the  very  people  to  whom  they 
will  sell  these  cards.  That  is  the  element 
the  writer  has  in  mind  in  introducing 
that  term,  "purchasing  agent."  In 
varying  degrees  this  element  should  enter 
in   buying  at  all  times. 

Some  dealers  go  to  the  other  extreme. 
They  are  ever  on  the  look-out  for 
"jobs."  They  will  buy  last  season's 
left-overs — the  numbers  that  were  plugs 
— and  think  that  they  an-  buying  wisely 
when  they  get  these  cards  at,  say  half 
their  original  wholesale  cost. 

As  a  result  they  will  allow  their 
stores  to  become  dumping  grounds  f  t 
job  lots  of  this  sort  and  the  natural  out- 
come is  that  the  stores  instead  of  getting 
a  reputation  for  carrying  the  best  selec- 
tions become  notorious  as  depositories 
for  second-rate  goods  and  from  that  there 
are  only  a  few  steps  down  to  the  "junk 
shop"  class. 

The  retail  stationer  should  avoid  the 
danger  of  such  notoriety  as  he  would  a 
pestilence  and  in  every  essential  of  con- 
ducting his  business  should  keep  the 
reputation  of  his  store  up  to  a  high  plane. 
No  element  is  more  important  than  the 
choice  of  goods  purchase:!  for  the  stock 
to  be  offered  for  sale. 


The  1916  Lines  of  Easter  and  Other  Season  Cards 

With  Some  Incidental  Remarks  About  the  Advisability  of  Observing  the  Utmost  Care  in  Selec- 
tion on  the  Part  of  Dealers — A  Buying  Policy  Advocated 


EASTER  cards  for  1916  are  now  be- 
ing shown  by  different  publishers 
and  jobbers.  Distinctive  features 
are  the  die  stamped,  plate  printed  and 
band-colored  numbers,  worked  into  the 
creation  of  some  of  the  most  beautiful 
and  artistic  Easter  greeting  cards  ever 
presented  for  the  approval  of  the  trade. 

Flowers  beautifully  hand  colored  by 
clever  artists  have  the  daintiest  possible 
gold-stamped  border,  which  seewi  to 
bring  out  all  the  natural  colorings  the 
more.  The  unique  use  of  panels  and 
backgrounds  is  worked  out  with  striking 
originality  and   with  beautiful  effects. 

The  best  cards  are  not  over-decorated. 
The  class  of  trade  desiring  gaudy  and 
flaring  colorings  is  catered  to  by  produc- 
tions of  a  different  class  altogether,  but 
those   referred   to   in   the   foregoing  are 


intended  to  satisfy  the  tastes  of  those 
who  wish  daintiness  and  refinement. 

No  one  can  well  avoid  the  popular 
Easter  subjects  of  flowers,  rabbits,  col- 
ored eggs,  religious  decorations,  etc.,  on 
Easter  cards,  but  in  the  treatment  of 
these  subjects  lies  the  secret  of  the  suc- 
cessful catering  to  high-grade  patronage. 

The  sentiments  on  Easter  cards  are 
often  the  stumbling  block  to  successful 
sale.  The  leading  publishers  have  re- 
cognized this  by  treating  the  message  in 
the  simplest  possible  form  of  only  a  few 
well-chosen  words,  to  which  the  sender 
may  easily  add  a  personal  touch  of  his 
own  if  desired.  A  careful  avoidance  of 
over-strained  sentiment  is  characteristic 
of  the  lush-grade  cards. 

Of  course,  along  with  the  Easter  line 
will   be  shown   other  greeting  cards  for 

33 


every  possible  occasion  in  very  complete 
assortments. 

Birthday  Cards 
Birthday  cards — naturally  every  dav 
being  somebody's  birthday — are  year- 
round  sellers:  but  the  tendency  is  to 
show  especially  complete  assortments  of 
these  at  this  time  along  with  Valentine, 
St.  Patrick,  Easter  and  the  other  special 
event  cards  associated  with  the  late  win- 
ter and  early  spring  trade. 

Buy   Carefully 

Bookseller  and  Stationer  wishes  to 
urge  the  retailers  to  give  plenty  of  fore- 
thought to  the  question  of  buying  these 
lines  for  1910. 

The  travellers  are  setting  out  now 
with  these  samples.  There  may  be  a 
tendency  on  the  part  of  some  dealers  t© 


BOOKSELLER      AND      STATIONER 


rush  through  the  sample  rooms,  placing 
orders  hurriedly.  This  is  a  mistake.  They 
should  carefully  weigh  the  merits  of 
every  item  they  buy.  While  it  is  unwise 
to  spread  purchases  over  too  great  a 
number  of  firms,  it  should  be  kept  in 
mind  that  all  lines  are  worth  seeing. 
The  traveller  will  appreciate  the  visit 
to  his  sample  room  of  even  the  merchant 
who  doesn't  buy  his  line.  This  at  least 
shows  good  will,  and  very  often  mer- 
chants who  follow  this  practice  are  able 
to  supplement  their  main  purchases  by 
additional  items  of  a  strikingly  original 
and  meritorious  nature. 

Advertisers  in  their  announcements  to 
the  trade  frequently  request  dealers  to 
wait  for  their  travellers  before  placing 
orders. 

Naturally,  all  houses  endeavor  to  get 
good  lines.  .  They  must  do  so  to  keep  in 
the  race,  but  no  dealer  can  buy  all  the 
good  lines — they  couldn't  sell  them  all. 
However,  this  question  is  one  that  merits 
the  merchant's  closest  attention.  He 
should  think  it  out,  and  thus  evolve  a 
buying  policy  that  will  not  only  assure 
the  ordering  of  as  good  and  as  represen- 
tative a  line  of  cards  for  his  trade  as  it 
is  possible  for  him  to  procure,  but  at  the 
same  time  such  a  policy  will  systematic- 
ally preclude  the  possibility  of  over- 
buying. 

Profitable  merchandising  naturally  de- 
pends upon  successful  selling  of  goods, 
but  the  merchant  should  never  lose  sight 
of  the  fact  that  his  buying  is  every  bit 
as   important. 


Valentine    Novelties 

One  New  Idea  in  Folders  Burlesques 
the  Courting  of  Love-Lorn  Swains 
•    and  Then  Shows  the  Winning 
Suitor  —  New  Postcards 

A  NOVELTY  shown  by  the  Copp, 
Clark  Company  is  a  booklet  in 
heart  shape  in  the  regulation 
red,,  which  opens  and  has  a  decidedly  or- 
iginal series  of  pages  folding  in  the 
middle,  horizontally,  revealing  a  series 
of  pictures  of  love-lorn  swains,  including 
"The  College  Fusser,"  "The  Country 
Loot,"  "The  Silly  Old  Flirt,"  and  fin- 
ally the  true  lover,  all  in  attitudes  of  de- 
votion to  the  delectable  maid  depicted  to 
the  left  on  the  inside,  of  the  cover  page. 
The  title  on  the  cover  is  "All  the  World 
Loves  a  Loving  Lassie." 

In  postcards,  this  year's  valentine  of- 
ferings are  as  attractive  as  have  ever 
before  been  shown.  Particularly  appeal- 
ing is  a  series  of  "Sweetheart"  post- 
cards, with  valentine  greetings,  which 
are  meritorious,  especially  for  the  color 
reproductions  of  the  fine  work  of  the  -ar- 
tists setting  forth  the  charms-  of  differ- 
ent types  of  blonde  and  brunette  beau- 
ties. 


GET  BUSY,  WHY  MARK  TIME? 
Push  Sale  of  Personal  Christmas  Greet- 
ing   Cards— Great    Profit    in    Store 
for  Those  Who  Go  After  This 
Trade    in    Earnest. 

(By  a  Staff  Writer.) 

Enquiry  among  Toronto  stationers 
reveals  the  fact  that  some  of  them  have 
done  practically  nothing  toward  taking 
orders  for  personal  Christmas  Greet- 
ing Cards. 

Meanwhile  direct  representatives  of 
certain  publishers  of  greeting  cards 
who  have   passed   up  the    retailers    be- 


Order  Your 

CHRISTMAS 
CARDS 

from  Us  Now 

We  have  an  exclus- 
ive line  of  personal 
greeting  Cards  which 
we  would  be  glad  to 
show  you  at  any  time. 

Order  early  and  get 
the  best  of  the  first 
selections  in  the  city. 


GREENWOOD'S 
IBRARY 

StattoperySbop 

149  St.  Paul  St.      PUe  93 


cause  they  could  not  get  satisfactory 
co-operation  are  calling  on  people  who 
should  be  good  prospective  purchasers 
of  these  cards  at  the  stationery  stores? 
A  rap  came  to  my  door  the  other 
evening  and  there  stood  a  lad  of  about 
twelve  or  fourteen  with  a  big  sample 
book  under  his  arm.  He  said  he  was 
trying  to  get  some  money  to  help  him 
get  a  business  college  course  and  was 
34 


selling   the   cards   for  a   retail   stationer 
who   was   allowing  him  20%. 

"That's  pretty  good,  isn't  it?"  he 
asked. 

I  agreed  that  it  was  and  tried  to  give 
the  lad  a  few  tips  to  help  him  land 
some  orders. 

The  dealer  who  sent  him  out  has  the 
right  idea  and  besides  having  represent- 
atives take  out  his  samples  he  is  busy 
introducing  them  to  people  who  come 
into  his  store.  That  is  the  programme 
that  other  retailers  could  well  adopt. 

Friend  stationer,  do  not  allow  another 
day  to  pass  without  getting  busy  after 
this  business.  Who  did  you  sell  person- 
al greeting  cards  to  last  year?  Get  after 
them  again.  Develop  interest  in  your 
sample  books  not  only  by  personal  intro- 
duction and  by  sending  representatives 
out  to  show  them  to  people  in  their 
homes  but  also  by  advertising.  Even 
liners  in  the  newspapers  will  do  this 
work   effectively. 

Observe  how  one  St.  Catharine's  store 
advertises  Personal  Christmas  Greeting 
Cards  by  the  accompanying  reproduc- 
tion  of   a   newspaper  advertisement. 

m 

Cards  for  Fraternal  Orders 

Something  quite  new  in  the  private 
greeting  card  line  is  being  placed  before 
the  tradev  by  Packard  Brothers  of  Mont- 
real. The  New  Card,  which  is  for 
members  of  fraternal  orders,  is  plain 
white.  In  the  top  left  hand  corner,  in 
gold,  is  embossed  in  a  panel  "Fra- 
ternal Greetings,"  while  in  a  square 
in  the  bottom  right  hand  cor- 
ner, is  the  emblem  of  the  order.  A  suit- 
able greeting  appears  on  the  inside.  The 
card  is  carried  in  stock  for  such  soci- 
eties as  Masonic,  Odd  Fellows,  Sons  of 
England,  Royal  Guardians,  and  Knights 
of  Pythias.  Cards  for  other  societies 
and  clubs  are  also  to  be  obtained  if  the 
die  necessary  for  the  emblem  is  furnish- 
ed. 


Advertising  Crepe  Paper 
The  following  from  a  Toronto  depart- 
ment store  advertisement,  is  reproduced 
because  of  its  suggestive  value  to  retail 

stationers: 

Here  is  an  opportunity  for  every  lady  in 
Toronto  to  learn  what  can  be  done  with 
crepe  paper.  Mrs.  Wilson,  from  New  York, 
will  give  free  instruction  for  the  next  two 
weeks  in  the  Stationery  Department  on  the 
mating-  of  Candle  and'  Lamp  Shades,  Baskets, 
Paper  Flowers,  Fancy  Costume,  Dressing  Rope 
Weaving.  The  material  is  quite  inexpensive 
and  many  beautiful  things  may  be  made  at 
little   cost. 

This  is  the  first  display  of  the  kind  ever 
held  in  Toronto,  and  we  invite  you  to  pay 
us  a  visit,  and  you  will  learn  something 
quite   now   and   fascinating. 


The  more  a  customer  tries  your  pa- 
tience, the  better  it  will  pay  you  to  keep 
your  temper. 


i:[]!''|j|i;i]||i|!j! 


HOW  OTHER  STATIONERS  DO  THINGS 


THE  OTHER  MAN'S  STORE 

Elucation  to  enable  the  merchant  to 
meet  the  ever  growing  competition  is 
more  and  more  in  demand.  A  school  to 
attain  this  education  is  open  constantly 
to  the  enterprising  and  receptive  sta- 
tioner. This  school  is  the  other  man's 
store,  and  your  summing  up  of  his  store 
and  his  policy  is  unconsciously  a  com- 
parison with  your  store.  Here  is  where 
the  necessity  for  the  education  of  the 
bookseller  and  stationer  comes  in — 
namely,  to  enable  him  to  see  the  weak- 
ness of  his  own  store. 

A  case  full  of  books  will  not  give  as 
much  practical  and  usable  information 
as  three  minutes  in  the  store  of  some 
dealer  who  handles  about  the  same  line, 
and  carries  about  the  same  stock,  in  a 
similar  territory  a  few  miles  away  from 
your  town. 

A  store  much  larger  may  not  afford  a 
profitable  field  of  observation,  because  it 
is  inclined  to  suggest  an  unequal  com- 
parison. One  wants  the  advantages  of 
the  same  big  stock,  handsome  fixtures 
and  a  larger  force,  etc.,  which  does  not 
fit  in  with  one's  present  circumstances 
or  locality.  You  may  safely  take  any 
detail  to  be  used  in  your  store  when  it 
applies,  but  to  try  to  adjust  your  stock 
and  store  to  the  conditions  and  usages 
of  a  big  store  is  to  create  "a  misfit"  in 
everv  sense  of  the  word. 


SELL  MORE  WHITE  PENCILS 

A.  B.  Paris,  of  the  Joseph  Dixon  Cru- 
cible Company,  has  supplied  Bookseller 
and  Stationer  with  some  interesting 
points  that  will  show  the  way  to  deal- 
ers for  increasing  the  sales  of  white 
pencils. 

He  points  out  that  most  people  have 
vacation  prints  taken  either  by  them- 
selves or  friends  and  the  desirability  for 
mounting  these  in  an  album.  That  done, 
each  picture  should  be  titled,  answering 
the  who,  which,  where  and  how  en- 
quiries of  friends. 

Eastman's  paid  $100,000  for  the  priv- 
ilege of  making  Kodak  pictures  tell 
part    of   the    story;    each    album    should 


complete  what's  lacking.  Photo  albums 
with  descriptive  titles  become  something 
of  interest  rather  than  a  bore  to  wait- 
ing callers.  "Too  much  trouble?  Don't 
want  to  bother  with  pen  and  ink"?  Then 
don't,"  advises  Mr.  Paris.  "There's  a 
neater,  more  cleanly,  convenient  and 
quicker  way  of  marking,  in  your  album. 
Insist  that  your  stationer,  photo  supply 
dealer  or  photographer-  furnish  yon 
with  a  white  crayon  pencil.  There  are 
many  other  uses  for  it,  such,  for  instance, 
as  marking  proofs,  blueprints  and  all 
other  dark,  rough-finished  papers,  and  if 
you  happen  to  be  a  woman,  for  marking 
designs,  patterns,  etc.,  upon  all  dark 
cloths." 


This  illustration  shows  the  bright  stunt  devised  by  .1.  .1.  Wood,  of  The  Burrows  Com- 
pany, Cleveland,  windows  being  cut  in  the  temporary  structure  over  and  around  the  sidewalk 
during  reconstruction  of  the  store  front.  Books,  kodaks,  stationery  and  office  supplies 
occupy  the  display  spaces,  which  are  lighted  with  x-ray  lights  that  make  the  windows 
very  conspicuous.  This  half-tone  is  reproduced  through  the  courtesy  of  "The  Natioual," 
the  house  organ  of  The  National  Blank  Book  Co. 


How  to   Sell    More    International    Sunday 

School  Aids 


ALTHOUGH  it  may  seem  early  to 
begin  the  selling  of  Sunday 
school  helps  for  1916,  booksellers 
will  find  it  a  paying  scheme  to  begin 
booking  orders  for  Peloubet's,  Tarbell's, 
and  Arnold's  notes,  "The  Gist  of  the 
Lesson, "  etc.  It  will  be  found  an  easy 
matter  to  get  Sunday  school  teachers 
and  students  who  are  in  the  habit  of 
buying  one  or  more  of  these  books  to 
place  their  orders  in  advance.  They 
will  appreciate  the  interest  thus  shown 
by  the  dealer,  and  the  latter  will  find 
that  the  pursuit  of  this  method  will  na- 
turally  mean   more   sales. 

Customers  whose  attention  is  brought 
to  this  subject  so  well  in  advance  of  the 


time  when  they  will  actually  require  the 
books  will  be  likely  to  talk  about  them 
to  others  interested  in  Sunday  school 
work,  thus  the  spreading  interest  will 
tend  to  increase  the  demand.  This  is  one 
of  the  many  specialized  branches  of  the 
book  business  which  can  be  wonderfully 
developed. 

The  book  trade  is  rich  in  such  oppor- 
tunities. All  that  is  necessary  is  alert- 
ness and  push  on  the  part  of  the  book- 
seller. In  passing  it  may  be  well  to 
mention  here  the  rich  opportunity  for 
bookselling  that  is  afforded  by  the  wide 
practice  on  the  part  of  Sunday  school 
teachers  of  giving  Christmas  gifts  to 
their  pupils.  A  Sunday  school  lesson 
35 


help  is  Avhat  is  frequently  given,  and  in 
the  majority  of  cases  books  are  the  gifts 
chosen  for  this  purpose.  This  fact 
should  be  borne  in  mind  by  the  book 
merchants.  Logical  action  on  their  part 
will  materially  enhance  their  1915  book 
sales. 

Sunday  school  requirements,  such  as 
class  books,  should  be  adequately  stock- 
ed to  meet  certain  demands.  These  vari- 
ous books  should  be  well  advertised. 

It  is  a  good  bet  that  most  booksellers 
can  sell  five  Sunday  school  books  where 
they  sold  one  in  former  y-ears,  if  they 
will  assiduously  develop  the  suggestions 
that  have  been  briefly  hinted  at  in  the 
foregoing'. 


ACROSS  CANADA  TRADE  NEWS 


mini 


GEORGE  STEWART,  Lack  from 
his  trip  through  the  Wvjst  in  the 
interests  of  McClelland,  Good- 
child  &  Stewart,  tells  of  better  business 
conditions,  especially  in  the  Middle 
West.  The  retail  trade  were  in  a  much 
more  receptive  mood  than  last  year,  he 
said,  making  his  trip  one  of  encouraging 
success. 

The  bumper,  crops  had  much  to  do 
with  the  improved  state  of  trade,  great- 
ly augmenting  the  confidence  of  the  mer- 
chants. At  Edmonton,  Mr.  Stewart 
heard  of  one  farmer  whose  farm  made 
the  good  showing  of  72  bushels  of  wheat 
to  an  acre.  The  Westerners  were  talking 
business  to  a  greater  extent  than  war. 
indicating  that  they  were  attending 
strictly  to  business  and  thus  not  only  as- 
suring greater  profits  in  their  mercan- 
tiling  efforts,  but  doing  their  bit  to  pro- 
mote better  business  generally  in  this 
stressful  year. 

Bookseller  and  Stationer  is  informed 
that  James  Brown  &  Son,  the  Glasgow 
publishers  who  issue  the  official  publica- 
tions of  the  Boy  Scout  Association,  are 
now  represented  by  McClelland.  Good- 
child  &  Stewart  as  sole  agents  for  Can- 
ada. In  this  connection,  as  a  tip  to  re- 
tail booksellers,  it  may  be  mentioned 
that  there  are  now  17.000  boys  in  the 
Scout  organizations  of  Canada.  Each  of 
these  boys  is  a  prospective  customer  for 
hooks  and  other  supplies  required  by 
the  Bey  Scout  organizations,  and  the  in-* 
fluence  of  the  present  war  will  be  such 
that"  in  the  coming  years  far  greater  in- 
terest than  ever  before  will  be  taken  gen- 
erally in  the  Bey  Seoul  movement.  Such 
publications  as  "Boy  Scout  Tests  and 
How  to  Pass  Them,"  "The  Boy  Scout 
Diary."  "First  Aid  Hook  for  Boy 
Scouts,"  "Knots  tjul  Splices,"  "Flags, 
of  All  Nations  and  Colonies,"  in  correct 
colors  and  "The  Union  Jack"  are  sale- 
able not  only  to  Scouts  and  Scout  or- 
ganizations, but  make  a  far  wider  appeal 
than   that. 

New  Glasgow,  N.S.,  Sept.  10  — 
E.  Y.  Thomas  has  opened  a  book  and  sta- 
tionery store  on  Main  Street. 

New  York,  NY.,  Sept.  10.— W.  A. 
Berry,  formerly  with  the  United  States 
Plaving  Card  Company,  and  for  the  past 


two  years  manager  of  its  Toronto  plant, 
has  decided  to  become  a  retail  mer- 
chant. He  has  opened  a  modernly  equip- 
ped store  at  3750  Broadway,  New  York, 
wTiich  he  has  stocked  with  a  complete 
line  of  stationery  and  office  supplies.  The 
many  friends  of  Mr.  Berry  in  the  trade 
will  wish  him  a  prosperous  career. 

Hamilton,  Ont.,  Sept.  28. — George  E. 
Peene.-  representing  Buntin,  Gillies  & 
Co.,  Hamilton,  left  recently  for  the 
West.  He  will  visit  the  principal  cities, 
showing  this  firm's  newest  offerings  in 
Staple  stationery,  in  addition  to  the 
bread-and-butter  lines  that  form  the 
basis  of  the   stationery  trade. 

Hamilton,  Ont.,  Sept.  28. — Harry  Fair- 
cloth  has  established  a  book  and  station- 
ery business  at  303  Barton  Street  East, 
in  this  city. 

Oshawa,  Ont.,  September  28th. — The 
Canadian  Toy  and  Novelty  Co.,  are  so 
busy  turning  out  goods  to  fill  toy  re- 
quirements of  the  trade  that  negotiat- 
ions are  now  going  forward  looking 
toward  an  extension  of  the  plant. 

The  head  office  of  the  Office  Specialty 
Company  has  been  transferred  from 
Toronto  to  Newmarket. 

Kingston,  Sept.  30. — Capt.  Frank  Lee 
is  in  camp  from  Lindsay  conducting  ex- 
aminations in  signalling  in  connection 
with  the  signalling  class  of  the  59th 
battalion.  Captain  Lee  is  an  old  King- 
ston boy  and  formerly  worked  in  the 
news  store  of  Tom  McAuley.  He  now 
holds  a  commission  in  the  45th  regi- 
ment. 

Nokomis,  Sask.,  Sept.  23.— R.  H.  Nor- 
ris,  who  has  conducted  a  successful  drug 
and  stationery  business  in  Nokomis  for 
the  past  eight  years,  has  disposed  of  his 
business  to  Thos.  Hawley,  of  Semans. 
The  new  proprietor  was  a  resident  of 
Nokomis  for  about  three  years.  Mr. 
Norris  will  continue  the  business  until 
November  1st,  when  Mr.  Hawley  will 
take  it  over. 

Adam  Brickman,  formerly  of  Strat- 
ford, Ontario,  who  has  for  the  last  three 
years  been  a  member  of  the  sales  force 
of  the  A.  S.  Huswitt  Company,  Toronto, 
has  joined  the  colors  as  a  member  of 
36 


C  Co.  of  the  74th  Battalion.  On  the  oc- 
casion of  severing  his  connection  with 
the  Huswitt  Company,  he  was  presented 
with  a  wrist  watch,  also  a  pipe. 

Toronto,  Sept.  28.— F.  Allen  Ashford, 
287  Brunswick  Avenue,  Toronto,  who 
has  joined  the  Divisional  Signal  Corps 
for  overseas  service,  was  presented  with 
a  handsome  military  wrist  watch  by  J. 
H.  Woods,  vice-president  of  the  Fancy 
Goods  Co.,  of  Canada,  with  which  firm 
he  has  been  connected  for  nine  vears. 


A  GOOD  RECORD 

How  amazingly  the  call  to  arms  has 
been  answered  in  Scotland  is  illustrated 
by  the  record  of  the  famous  paper-mak- 
ing firm  of  Pirie  and  its  employees. 
There  were  ten  members  of  the  familv 
eligible  to  go  to  the  front.  Eleven  are 
serving,  one  being  long  past  service  age. 
Of  the  office  staff  thirty-seven  were 
eligible  and  sixteen  are  serving.  Of  the 
employees  180  were  eligible  and  140  are 
now  with  the  colors,  most  of  them  in  the 
Gordon  Highlanders,  recruited  in  Aber- 
deen and  the  adjacent  region.  Conscrip- 
tion would  not  greatly  increase  the  sup- 
ply of  men   from  Scotland. 


AWARDED  A  GRAND  PRIZE 

Details  received  regarding  the  prizes 
given  the  Eaton,  Crane  &  Pike  Co.,  of 
Pittsfield,  Mass.,  in  connection  with 
their  exhibit  in  the  Department  of 
Varied  Industries  at  the  Panama-Pacific 
International  Exposition,  showed  that 
the  decision  of  the  jury  of  judges  m 
awarding-  the  Grand  Prize  covered  their 
entire  products.  All  of  the  Grand  Prizes 
were  given  out  on  the  point  system,  each 
point  covering  the  high  standard  of  the 
product,  the  instructive  and  educational 
value  of  the  exhibits,  the  excellent  char- 
acter and  high  business  standing  of  the 
concern,  the  value  to  society  of  such 
a  product,  its  usefulness  to  the  country 
in  upholding  the  standard  of  manufac- 
tures, and  the  country-wide  interest 
manifested  in  each   exhibit. 


HOOK SELLER  AND   STATIONER 


New  Ideas  in  Toys 

Some.  Later  Novelties  in  Wood  Toys 
—Toys  That    Have   an    Educa- 
tive Value  Sure  to  Sell. 


IN  toy  lines  as  in  all  others  buying  is 
late,  and  there  is  yet  an  unusual 
hulk  of  the  buying  to  be  dune.  Buy- 
ers, it  would  seem,  have  waited  to  gauge 
conditions  before  placing  final  orders, 
and  as  trade  is  shaping  there  should  be 
good  business  ahead.  Toys  this  season 
will  either  be  the  product  of  the  Cana- 
dian, American  firms,  or  made  by  Brit- 
ain and  her  Allies,  and  the  trade  will 
await  because  of  this  condition  the  open- 
ing of  the  Christmas  season  with  great 
interest. 

Many  novelties  are  shown  in  wood 
toys.  A  new  line  originality  are  the 
"playtown"  villages.  These  villages  sell 
at  a  popular  price  and  consist  of  the 
miniature  silhouette  of  houses,  trees, 
farms,  fences,  animals,  and  men  cut  out 
of  blocks  of  solid  wood.  There  are  four- 
teen blocks  in  each  '  set,  and  they  are 
painted  on  both  sides  in  oil  colors  and 
water-proofed.  These  toys  will  appeal 
both  to  the  children  and  to  their  ciders 
as  they  are  sanitary  and  almost  abso- 
lutely   indestructible. 

The  same  firm  are  also  showing  wooden 
toys  in  knockdown  form.  These  toys  are 
blocked  out  in  angular  forms  and  the 
curved  line  of  beauty  is  totally  absent 
and  in  places  they  are  irresistibly  comic, 
and  should  furnish  endless  amusement 
to  the  little  folk  who  are  lucky  enough  to 
be  given  a  set.  There  are  numerous 
wooden  dolls  and  animals,  and  as  arms, 
legs,  heads  and  other  parts  are  inter- 
changeable, some  idea  of  the  amusing 
possibilities  and  of  the  fun  that  can  be 
had  with  this  toy  can  be  conceived. 

Another  clever  mechanical  toy  comes 
in  wood.  It  consists  of  a  large  number 
of  wooden  spindles  which  are  to  be  fitted 
into  perforated  wooden  discs.  The  sand 
comes  in  a  wooden  container  which  also 
forms  a  hopper  with  a  plunger  fitted  in- 
to the  centre  to  regulate  the  flow  of  sand. 
Pulley  wheels  go  with  each  set  so  that 
belt  connection  can  be  made  with  me- 
chanical toys,  and  there  is  a  fan  to  run 
it  by  wind'  power.  These  toys  are  so 
made  that  each  set  may  be  fitted  into  an- 
other and  the  sets  mav  be  combined  to 
make  a  number  of  building  toys. 

Lines  of  toys  and  games  that  have  an 
educative  value  are  particularly  strong 
this  season.  Children  love  modelling  and 
there  -are  several  brands  of  modelling 
material  on  the  market  for  which  spe- 
cial merits  are  claimed.  These  materials 
are  put  up  in  attractive  boxes  with 
sheets  of  simple  articles  to  copv.  The 
material  comes  in  a  list  of  colors,  and 
thus  the  eye  is  educated  in  the  combining 


of  colors  as  well  as  the  imitating  of  na- 
tural forms. 

Kintergarten  embroidery  sets  are  sure 
to  meet  with  the  approval  of  the  small 
girl  who  wants  to  do  fancy  work  like 
mother.  These  sets  are  popular-priced 
and  are  packed  very  attractively.  The 
patterns  are  selected  for  their  simplicity 
and  because  they  come  in  easy  stitches. 
The  colors  are  bright,  and  besides  the 
pattern  and  material  for  working  the 
sets  consist  of  embroidery  hoop,  needles, 
scissors  and  thimble. 

Because  there  is  a  shortage  in  glass 
beads,  beads  are  being  made  of  wood 
brightly  enameled  and  smoothly  finished 
and  these  are  put  up  in  various  ways 
fur  children  to  string  into  necklaces,  etc. 

Painting  sets  are  always  popular,  and 
this  year  besides  attractive  boxing,  par- 
ticular attention  is  being  paid  to  the 
quality  of  the  paints. 


'the  committee  as  at  present  consti- 
tuted number  among  its  members  Miss 
Hal  I  our.  Lady  Brasscy,  John  Black- 
burne,  Mrs.  Curtis  Brown,  Lady  Dun- 
donald,  Sir  Bartle  Frere  and  Miss  Frere, 
Lady  (iomme,  the  Hon.  Mrs.  Edward 
Guinness,  Admiral  Sir  William  Ken- 
nedy, the  lion.  Lady  Law-ley,  the  Hon. 
F.  F.  Macnaughten,  Lady  Margaret 
Proby,  Lady  Margaret  Sackville,  Lady 
Swathling,  Lady  St.  Cyres,  Lady  St. 
Holier,  Lady  .Jersey,  the  Duchess  of 
Somerset,  and   Sir  Francis  Piggott. 

Mrs.  Kingsley  Tarper  gave  a  business- 
like description  of  the  aims  of  the  com- 
pany anil  the  method  by  which  it  in- 
tended to  work.  She  mentioned  that  a 
great  many  of  the  toy  workshops  started 
in  the  beginning  of  the  war  had  to  close 
down  after  the  December  holidays,  as 
they  had  no  capital  behind  them  to  earrj 


TOT    MAKING    AT    TORONTO     EXHIBITION 
Booth  and  work   benches  of  Fairn  Cooke  &  Co..  of  Toronto,    which  attracted    much    attention 


ENGLISH  TOY  INDUSTRY 

A  preliminary  meeting  of  the  Central 
Committee  of  Toy  Industries  was  held  at 
8  Hereford  Gardens,  Park  Lane,  London, 
recently,  reports  the  "Queen."  Lady 
Stamford,  who  took  the  chair,  explained 
that  the  committee  had  been  started  to 
organize  and  co-ordinate  the  recently 
developed  toy-making  trade  there.  The 
article  stated  that  there  was  no  doubt 
but  that  a  profitable  and  substantial 
trade  could  be  built  up  if  the  organiza- 
tion was  taken  in  hand  at  once.  The 
members  of  the  committee  felt  this  very 
strongly,  and  for  this  reason  banded  to- 
gether to  take  the  necessary  steps. 

Tov  making  is  particularly  suited  to 
rural  and  village  conditions  and  as  an 
occupation  for  women  and  girls.  When 
the  war  is  over,  it  may  provide  occupa- 
tion for  numbers  who  will  be  released 
from  special  war  service.  The  commit- 
tee hopes  to  co-operate  with  existing  so- 
cities  to  encourage  the  employment  of 
returned  soldiers  and  sailors  in  toy- 
making  under  carefully  supervised  con- 
ditions which  will  be  fair  to  other 
branches  of  the  trade. 


them  through  the  slack  season.  The  new 
company  would  be  amalgamated  with 
the  British  Toy  Association,  and  in  this 
way  any  overlapping  would  be  prevented. 


TOY   MAKING   IN   HOMES 

Quebec,  Sept.  8. — "The  Home  \Vorke- 
ers  of  Quebec"'  who  promoted  the  toy- 
making  industry  iu  the  homes,  especial- 
ly in  rural.  Quebec  last  year,  are  pro- 
ceeding with  increased  activity  this  year 
and  will  again  hold  an  exhibition  of 
home-made  toys  in  this  city.  They  are 
now  endeavoring  to  spread  the  move- 
ment  throughout  Canada  and  have  al- 
ready secured  the  co-operation  of  cities 
like  Montreal.  Halifax  and  Edmonton, 
where  similar  exhibitions  will  probably 
be  held.  Quebec  was  one  famous  for 
the  production  of  home-made  toys  and 
curiosities.  In  Germany  t!  e  industry  af- 
fords remunerative  employment  to  a 
vast  multitude.  Indeed,  there  are  whole 
towns  and  villages  in  Germany  which 
live  upon  nothing  else  but  toy-making. 


31 


More  About  New  Toy  Productions  of  This  Year 

..Continuation  of  the  News  Budget  From  New  York  Begun  in  Last  Month's  Issue. 


WITHOUT  any  lengthy  introduc- 
tory remarks,  I  will  proceed 
this  month  to  further  describe 
American-made  toys  suitable  for  Can- 
adian trade,  as  a  means  of  guiding-  those 
buyers  who  have  not  as  yet  com- 
pleted their  toy  purchases  for  this  year's 
holiday  trading,  and  to  endeavor  to  con- 
vince those  dealers  who  in  the  past  have 
not  featured  toys,  games,  novelties,  etc., 
that  there  is  big  business  to  be  had  and 
satisfactory  profits  to  be  made  in  push- 
ing the  sale  of  these  goods  for  which  the 
demand  exists.  People  do  not  have  to  be 
persuaded  to  buy  toys.  They  must  have 
them,  and  the  dealer  who  offers  attrac- 
tive lines  at  satisfactory  prices  and  ably 
introduces  them,  simply  can't  help  doing 
good  business  with  them,  reaping  good 
profits. 

Crawling  Kids 
Character  dolls  on  wheels  are  credit- 
able offerings.  The  mechanism  is  simple 
and  the. dolls  are  very  life-like  when  by 
simply  pulling  these  toys  by  a  leading- 
string,  the  dolls  creep  in  the  regulation 
true-to-life  manner.  "Cycle  kids"  on 
velocipedes  of  welded  steel  and  auto- 
matic character  dolls  operating  truck 
hand-cars,  are  other  feature  numbers  of 
one  American  factory. 

Auto-Pin  Blocks 
A  new  builder  block  is  called  the 
Auto-Pin,  by  which  various  models,  such 
as  hand-sleighs,  battleships,  bridges, 
towers,  etc.,  may  be  constructed.  The 
various  pieces  have  holes,  and  they  are 
fastened  together  by  inserting  metal 
spring  dowel  pins.  This  is  a  line  capable 
of  great  development  in  taking  care  of 
the  trad«  for  youngsters  from  five  to  ten 
years  old. 

War  Games 
In  one  warehouse  I  was  shown  a  fine 
line  of  new  war  games,  with  remarkably 
fine    reproductions    of,  English,    French, 
Russian   and   German,  soldiers.     One  of 
these  games  consists  of  a  German  fort, 
which  is  battered  by  allied  soldiers  with 
cannon,    shooting    actual    projectiles    at 
German  soldiers  at.  openings  in  the  fort. 
Another  is  called  the_  "Slam-bang"  war 
game,   soldiers  on   opposing  sides  being 
knocked   down   by   means   of   a  ball    at- 
tached to  strong  elastic  thread  attached 
to  a  stick.    This  is  an  exciting  game. 
Toy  Furniture 
Many  items  of  children's  toy  furniture 
are  shown,  and  some  of  these  are  most 
creditable  reproductions  of  white  enamel 
finish  as  well  as  other  colors.     They  run 
the  whole  gamut  of  household-  furniture. 
Air  Rifles  Popular 
Air   rifles   have   always  been    popular, 


hut  the  war  has  still  further  increased 
the  demand  for  them,  and  some  new 
models'  are  offered  this  season.  They 
interest  grown-ups  as  well  as  boys  be- 
cause of  their  genuine  merit  for  target 
practice. 

Peter  Rabbit  Toys 
You  have  already  learned  of  the 
"Pollyanna  Glad  Game"  and  other  toys 
which  have  been  made,  because  of  the  in- 
terest first  created  by  characters  in 
books  are  the  famous  animals  of  Thorn- 
ton Burgess's  bedtime  stories  made  into 
playthings — Peter  Rabbit,  Buster  Bear, 
Danny  Meadow  Mouse,  Reddy  Fox, 
Uncle  Billy  Porsum,  Happy  Jack  Squir- 
rel, and  others. 

Banks  and  Registers 

There  are  toy  banks  that  work  like 
cash  registers,  adding  the  value  of  each 
coin  deposited  and  registering  the  total 
on  a  visible  dial.  Quite  an  array  of  new 
models  has  been  introduced  this  year. 

Japanese  Toys 

In  the  warehouses  of  Japanese  import- 
ers are  shown  in  great  variety  toys  from 
Japan,  including  character  dolls,  para- 
sols, tea  sets,  furniture,  boats,  games, 
puzzles,  stuffed  animals,  celluloid  toys, 
mechanical  and  musical  toys  and  mili- 
tary sets. 

Toys  of  Rubber 

Besides  the  regulation  dolls,  rattles, 
balls,  many  trick  numbers  made  of  rub- 
ber are  being  featured,  and  they  have 
caught  on  very  well,  especially  the  dag- 
gers, hatchets,  razors,  which  look  dan- 
gerous, but  prove  great  fun-producers 
when,  for  instance,  the  deadly  thrust  of 
an  evil-looking  dagger  proves  to  be  only 
a  bluff.  They  are  ready  sellers  for  mas- 
querades, fairs,  conventions,  as  all  prac- 
tical jokers  are  certain  purchasers.  There 
are  also  rubber  horse-shoes  for  playing 
the  game  similar  to  quoits. 

Railway  Systems. 
Miniature  railway  systems  include: 
"The  Canadian  Flyer,"  goodly  repro- 
ductions, creditable  mechanically,  of  cor- 
rect design,  fine  finish  and  attractively 
priced. 

Electric   Boats 

Electrically-propelled  boats,  including 
battleships,  lake  freighters,  trawlers  and 
motor  boats  are  strongly  featured  by 
New  York  jobbing  houses. 

Sleeping-Eye  Dolls 

Non-breakable    sleeping-eye    dolls   are 

being  creditably  produced  by  American 

makers.     Notable  dolls  of  this  type  are 

called  the  "Jam  Kiddos!" 

38 


New  Pistols 

Makers  of  toy  pistols  show  new 
models,  including  a  fifty-shot  repeater, 
that  looks,  loads  and  performs  like  a  real 
pistol. 

Submarine   Periscopes 

A  novel  toy  is  the  periscope,  designed  to 
sell  at  25c  on  this  side,  which  is  bound 
to  catch  on  with  the  youngsters,  who,  by 
means  of  it,  will  be  able  to  hide  behind 
any  large  object,  and  yet  see  what  is 
going  on  about  them  without  themselves 
being  seen. 

Metal  Soldiers 

Metal  soldiers  are  sure  to  be  a  big 
line,  and  the  child  that  has  many  rela- 
tions can  be  sure  of  an  army,  for  every 
branch  of  the  service  is  represented ;  the 
Guards,  the  Highlanders,  the  Hussars. 
the  Lancer  regiments,  Indian  troops, 
men  in  khaki,  ^artillery,  batteries, 
marines,  sailors,  and  last,  but  not  least, 
boy  scouts  and  scout  encampments — ali 
the  units  that  the  papers  of  the  day  are 
full  of,  so  that  the  small  boy  can  work 
out  his  own  plan  of  battle.  Boxes  of 
metal  soldiers  come  in  all  prices  from 
15c  to  25c  up,  and  more  expensive  are 
beautifully  molded  and  colored.  Boxes 
also  come  with  forts,  tents,  trees,  etc., 
and  all  the  wherewithal  for  mimic  war- 
fare. 

Naval  Toys 

Next  to  the  army  comes  the  navy. 
There  are  dreadnoughts,  cruisers  and 
battleships  of  all  kinds,  sizes  and  classes 
painted  in  the  regulation  shade  of 
battleship  grey.  Then  there  are  ships 
of  tin  that  go  by  clockwork,  and  in  this 
class  besides  battleships  there  are  sub- 
marines and  small  craft. 

Japanese  Tin  Toys 

Though  before  the  war  started  Ger- 
many had  a  practical  monopoly  of  tin 
toys,  there  will  be  no  lack  of  the  familiar 
carts,  fire  reels,  automobiles,  push  toys 
in  the  shape  of  butterflies,  etc.,  and  the 
numerous  working  toys  that  are  made 
of  tin.  Japan  has  entered  into  the  lists 
as  makers  of  the  cheaper  grade  of  tin 
toys,  and  is  offering  very  close  repro- 
ductions of  made  in  Germany  tin  toys. 

America  is  in  the  field  extensively  with 
mechanical  and  electric  toys  as  well  as 
many  other  lines.  Many  of  these  toys 
make  a  directly  educative  appeal  as  well 
as  furnish  amusement.  On  this  side  of 
the  water  the  toy  that  does  something  is 
always  a  favorite.  Construction  toys 
are  even  in  greater  favor  than  ever,  and 
the  engineering  builder  or  construction 
outfits  are  finding  a  l-eady  sale. 


BOOKSELLER      AND      STATIONER 


What's  New  in  Hand 
Bags 

Characteristics  of  the  Season'?  New 

Types  Being  Introduced  to  the 

Trade— A  Few  Decided 

Novelties. 

READERS  will  find  the  following 
paragraphs  of  value  in  guiding 
them  as  to  the  tendencies  as  re- 
gards handbags  being  shown  just  now  in 
the  large  cities  and  being  introduced  by 
traveling-  representatives : 

A  line  of  hand  bags  that  is  attracting 
considerable  attention  is  made  from  a 
new  leather  called  Persian  goatskin.  It 
is  a  skin  of  velvety  softness,  with  a  tex- 
ture that  harmonizes  admirably  with  the 
new  corduroy  coats. 

They  are  being  shown  in  a  number  of 
handsome  shades,  including  the  new 
blues,  tans  and  grays.  The  lining,  being 
of  rich  brocaded  silks  in  handsome  colors 
and  attractive  designs,  add  materially  to 
the  effect,  and  furnish  a  dainty  finish. 

Though  many  of  the  new  bags  are  fash- 
ioned on  the  lines  of  those  which  were  so 
popular  last  season,  the  trimming  details 
give  them  an  individuality,  even  though 
the  shapes  vary  but  little. 

Fitted  bags  are  not  as  numerous  as 
they  were  last  season,  yet  quite  a  num- 
ber are  amongst  the  latest  productions. 
Amongst  the  many  fittings  are  vanity 
cases,  tiny  fans,  card  cases,  change 
purses,  pencils,  address  books,  all  are 
packed  into  miraculously  narrow  limits, 
and  the  ingenuity  employed  in  the  plan- 
nine-  of  the  bag  fittings  deserves  un- 
stinted praise. 

Shapes  and  frames  are  varied:  the 
types  which  apparently  predominate 
above  all  others  are  the  deep-pleaterl  bag 
with  covered  frames  and  the  envelope 
strapped  baa'.  The  most  favored  leathers 
are  black  seal  and  morocco,  although 
many  of  the  newest  models  are  of  fancy 
S'rains  and  colors.  Fancy  silk  linings 
are  quite  prominent  in  the  new  lines  and 
in  nearly  all  the  vanity  mirror  is  re- 
tained and  easily  leads  all  other  ftttinss. 

A  Recent  Novelty  in  Hand  Bags 

A  new  hand  bag-  which  is  not  only 
novel,  but  practically  safe  and  conveni- 
ent has  just  been  placed  on  the  market. 
It  is  called  by  the  manufacturers  the 
■"Two-in-one  Under  Cover  Rag."  The 
name  is  no  misnomer  as  there  are  really 
two  bags  in  one.  the  larger  for  the  carry- 
ing of  the  usual  necessities,  handker- 
chief, etc.,  and  the  smaller  for  change. 

Advantages  claimed  for  this  bag  are 
that  it  is  really  a  safety  bag,  as  the 
opening  of  the  flap  does  not  expose  the 
money  or  valuables  that  may  be  carried, 
they  beins'  in  the  secondary  bag. 

These  ba«s  are  made  in  a  large  variety 


of  leathers,  including  pin  seal,  black  and 
colored  natural  Morocco,  Crepe  Coat  and 
Crepe  Seal.  They  are  fitted  with  the 
usual  vanity  accessories. 

As  is  usually  the  case,  'black  bags  lead 
all  others.  There  is,  however,  a  some- 
what limited  demand  for  sand,  putty 
color  and  battleship  grey.  Most  of  the 
new  frames  are  perfectly  plain  and  high- 
ly polished,  but  relieved  by  jeweled 
clasps.  Bags  with  miniature  elephants 
as  clasps  are  a  recent  novelty. 

m 

New  Items  in  Fancy 
Goods 

Novelties   Introduced   For   Fall   and 
Holiday  Trade 

New  Desk  Sets 

Desk  sets  are  rapidly  assuming  an  im- 
portant position  in  the  field  of  fancy 
goods.  As  in  a  number  of  other  lines  the 
American  manufacturers  have  made  such 
tremendous  strides  in  the  production'  of 
novel  and  artistic  desk  sets  that  they 
have  practically  relegated  the  foreign 
products  of  this  kind  to  the  rear. 

Some  of  these  desk  sets  are  composed 
of  from  eight  to  twelve  pieces;  the  more 
elaborate  ones  include,  among  other 
things,  mounted  blotter  pads,  shears,  ink 
wells,  paper  cutters,  paper  and  envelope 
racks,  hand  blotters,  gongs,  bells,  letter 
scales,  stamp  boxes  and  numbers  pf 
other  articles,  even  including  desk  lamps, 
either  electric  or  alcohol. 

Other  sets  are  put  up  with  a  smaller 
assortment  of  articles,  so  that  all  purses 
can  be  accommodated,  and.  at  the  same 
time,  articles  of  artistic  merit  can  be 
secured  without  a  very  large  outlay  of 
money. 

Some  Novelties 

Amongst  the  latest  novelties  on  this 
order  is  a  very  attractive  boudoir  clock. 
A  wooden  block  set  on  a  similar  base  is 
covered  with  a  handsome  brocade  in  old 
rose,  into  this  upright  hloek  is  set  a 
small  round  clock.  The  only  decoration 
is  a  border  of  antique  gold  braid,  which 
extends  entirely  around  the  front.  These 
clocks  are  offered  in  three  different  sizes. 
retailing:  from  a  dollar  and  a  half  to 
three  dollars  each. 

A  large  variety  of  articles  can  be 
secured  to  match  the  clock:  the  assort- 
ment includes  picture  frames,  fancy 
boxes,  candlesticks  and  desk  fittings. 

New  Neck  Ornaments 
There  has  been  quite  a  revival  recently 
of  the  demand  for  neck  ornaments  of  all 
descriptions,  but  the  most  favored  seem 
to  be  those  of  black  enamel  combined 
with  rhinestones.  Cat  heads  are  good 
and  the  outlook  was  never  better  for 
strings  of  pearls.  These  bead  strings  do 
not  hang  down,  but  clasp  the  neck 
closely. 

39 


Latest  Fad  in  New 
York 

Friendship  Link  Bracelets — Craze  is 

Spreading     Throughout     the 

Country  and   to  Canada. 

NEW  YORK,  Sept.  25.— A  tremen- 
dous business  in  the  new 
"Friendship  Link  Bracelets"  is 
being  done  in  all  parts  of  the  country. 
These  new  bracelets  are  formed  from  a 
number  of  links,  each  of  which  locks 
automatically.  The  bracelet  is  started 
by  putting  one  of  these  links  on  a  nar- 
row band  of  velvet  ribbon  with  the  own- 
er's or  the  giver's  initials  on  it;  friends 
add  links  from  time  to  time  until  the 
bracelet  is  completed. 

These  links,  which  are  made  in  sterling 
silver  and  rolled  plate,  retail  at  twenty- 
five  cents  each,  at  which  price  a  splendid 
profit  is  made  by  the  retailer. 

One  very  large  manufacturing  concern 
is  making  a  specialty  of  these  bracelets 
and  is  turning  out  hundreds  of  dozens 
daily.  They  put  up  the  individual  links 
nicely  mounted  on  individual  explanatory 
gift  cards  telling  customers  how  to  start 
the  bracelet.  These  are  put  up  thirteen 
to  the  dozen,  the  extra  link  is  intended 
to  be  given  away  free,  one  to  a  customer, 
to  start  sales.  Every  woman  who  gets 
one  of  these  free  links  is  expected  to 
start  a  bracelet  and  to  begin  to  collect 
enough  links  from  her  friends  to  com- 
plete it. 

A  gross  assortment,  consisting  of  thir- 
teen dozen  links  entitles  the  purchaser 
to  a  counter  cabinet  provided  with  an 
easel  back  in  which  the  links  are  put  up 
in  the  following  manner:  One  dozen 
links  are  mounted  on  an  attractive  easel 
card  which  can  be  used  as  a  separate 
display.  Nine  dozen  links  are  mounted 
on  small  cards  and  are  retained  in  the 
assortment  case  as  reserve  stock.  The 
other  two  dozen  links  are  used  to  show 
bracelets  in  various  stages  of  completion 
and  are  also  conveniently  attached  to 
cards  for  displav  use. 

m 

A  Good  Book  Ad. 

A  double  column  five-inch  newspaper 
advertisement  of  the  Grigg  Book  &  Sta- 
tionery Co.,  Pembroke,  Ont.,  lists  the  fol- 
lowing' books: — 

"Increasing  Human  Efficiency  in 
Business";  "How  to  Speak  in  Public", 
(By  Grenville  Kleiser) ;  "How  to  Write 
Signs  and  Tickets";  "Electric  Bells 
and  How  to  Make  Them";  "How  to 
Sing"  (by  Lieli  Lehmann):  "Making- 
Poultry  Pay":  "The  Country  Life 
Movement":  "The  Art  of  Chess"  (By 
Mason);  "Accounting  Every  Business 
Man  Should  Know";  "Common  Sense 
Stair  Building";  "Motor  Car  Prin- 
ciples"  (by  Whitman). 


Making  the  World's  Rags  Into  Vehicles  of 

Human  Thought 

The  Interesting  Story  of  Paper  Making — How  Bond  or  Ledger  and  Writing  Papers  Are  Made 
— The  Making  of  Hand-Made  Papers — How  Water-Marks  Are  Put  in. 

By  JOHN  C.  KIRKWOOD 


PAPER  is  the  matted  or  "felted" 
tibres  of  flax,  cotton,  straw,  bark, 
grass,  wood  or  hemp. 

The  fibres  are  the  casing  or  walls  or 
covering's  of  plant  cells,  and,  in  techni- 
cal language,  are  called  cellulose.  As 
protectors  of  the  cells  they  enclose,  they 
are  relatively  strong  and  tough,  being 
stringy  and  woody  in  their  nature — this 
when  they  are  freed  from  all  foreign 
substances.  In  the  manufacture  of  paper, 
the  object  of  the  paper-maker  is  to  elim- 
inate the  glutinous,  resinous,  siliceous 
(containing  silica)  and  other  inter-cellu- 
lar matters,  and  to  produce  the  fibre  as 
pure  and  as  strong  as  possible. 

The  usefulness  of  a  plant  for  paper- 
making  depends  upon: 

The  strength  and  elasticity  of-  the 
fibres. 

The  properties  of  cellular  tissue  con- 
tained in  them;  and  upon: 

The'  ease  with  which  this  cellular  tis- 
sue can  be  freed  from  the  encrusting  and 
intercellular  matters. 

Of  the  processes  by  which  fibres  are 
freed  from  trees  and  plants,  grass  and 
bark,  it  is  not  the  intention  to  say  any- 
thing here.  This  is  a  story  by  itself. 
This  study  is  concerned  with  an  enquiry 
into  the  processes  by  which  fibres  are 
prepared  and  "felted"  or  matted  to 
form  paper,  with  particular  application 
to  rag-made  papers — "bonds"  or 
"ledgers 1!  and  writing  papers. 

The  jirocesses  for  the  manufacture  of  - 
paper  are  practically  identical  for  all 
grades  of  paper,  the  same  general  pro- 
cedure being  followed  in  the  preliminary 
operations  of  all  paper^making,  and  the 
same  machinery  being  employed  for  the 
making  of 'fine  tissues  as  are  used  for  the 
making  of  stout  wrapping  stock. 

The  Best  Paper 

Linen  rags  are  used,  in  the  manufac- 
ture of  the  finest  and  strongest  papers — 
the  papers  generally  known  as  "bond" 
or  "ledger"  and  "writing"  papers. 
These  linen  rags  are  obtained  as  a  rule 
from  shirt  factories — they  are  the  waste 
of  these  factories — shirt-tails  if  you  will. 

Cotton  rags  are  extensively  used  in 
paper-making.  These  are  obtained 
chiefly  from  factories  where  overalls  are 
made,  being  the  waste  or  scrap-  of  these 
factories.  (Denim  from  which  overalls 
are  made  is  a  cotton  fabric.) 

Other    rags    used    in    the    making    of 


paper  are  shoe-clippings  (shoe-linings), 
and  the  rags  gathered  by  rag-men,  and 
sold  to  firms  dealing  in  rags. 

In  the  manufacture  of  coarse  papers, 
including  news  print,  rags  are  not  used, 
the  fibres  being  obtained  directly  from 
wood,  hemp,  esparto  grass  and  straw. 
One  reason  why  rags  are  used  is  that 
they  represent  an  advanced  stage  in  the 
processes  of  paper-making:  that  is,  the 
labor  of  freeing  the  fibres  from  the  flax 
or  cotton  plant  has  already  been  per- 
formed, and  all  that  needs  to  be  done  to 
prepare  rags  for  paper  is  to  restore  or 
resolve  the  woven  fibres  once  more  into 
free  fibres. 

Turning  Rags  Into  Fibrous  Pulp 

The  first  operations  in  the  preparation 
of  rags  for  paper  are  designed  to  make 
them  thoroughly  clean,  and  in  the  case 
of  colored  rags,  to  eliminate  their  color 
t'>  make  them  white.  If  the  rag-stock 
is  in  large  pieces,  these  are  cut  up  into 
small  pieces  of  workable  size,  say.  not 
larger  than  four  inches  square. 

After  being  passed  in  bulk  through  a 
revolving  duster  to  remove  sand,  dust, 
etc..  the  rags  go  to  a  boiler,  the  objects 
of  this  process  being  to  remove  dirt  and 
color,  and  to  decompose  a  particular 
glutinous  substance  present  in  rags,  and 
which,  if  retained,  would  impair  the 
flexibility  of  the  fibres,  leaving  them 
"harsh"  or  stiff,  and  thus  interfere  with 
their  easy  conversion  into  pulp. 

After  being  boiled  in  an  alkaline  solu- 
tion  for  from  six  to  twelve  hours,  the 
rags  are  passed  on  to  a  "breaker" — a 
sort  of  vat  or  trough  in  which  is  con- 
siderable machinery.  The  rae-  mass  is 
made  to  circulate  in  this  vat,  clean  water 
is  turned  into  the  mass  to  wash  it,  the 
dirty  water  is  drained  off.  and  the  ma- 
chinery cuts  and  "teases  out"  the  rags 
into  their  original  fibres,  and  brushes 
them  into  a  uniform  direction.  This 
operation  takes  from  two  to  four  hours. 

As  soon  as  all  siens  of  the  textile  na- 
ture of  the  raes  are  destroyed  and  the 
"brushing"  process  referred  to  above 
is  completed,  a  bleachius  solution  is  run 
in  to  brins  the  pulp  to  the  required  de- 
gree of  whiteness.  The  raes  in  this  pulpy, 
bleached  state  are  called  "half  stuff." 
After  draining,  this  half  stuff  is  stored, 
being  now  ready  foj:  the  next  series  of 
operations. 

The  Beginnings  of  Paper 

Now  begins  one  of  the  most  important 
40 


and  delicate  of  all  the  processes  employ- 
ed in  the  making  of  paper:  namely,  the 
"beating"  of  the  half  stuff  to  reduce 
the  fibres  into  similar  lengths  and  to 
beat  them  into  a  stiff  pulp,  having  a  con- 
sistency sufficient  to  absorb  and  carry 
the  water  necessary  to  "felt"  them  to- 
gether on  the  wire  cloth  of  the  paper 
machine.  Not  only  does  every  class  of 
fibre  demand  its  own  special  treatment, 
but  this  treatment  has  to  be  modified 
and  varied  in  each  case  to  suit  the  quali- 
ties and  substances  of  the  paper  to  be 
made. 

The  half  stuff  is  placed  into  "beat- 
ers"— vat-like  holders  very  similar  in 
form  to  the  "breakers"  in  which  the 
half  stuff  is  prepared.  In  these  beaters 
is  special  "beating"  machinery,  and  the 
contents  are  kept  circulating  as  in  the 
breakers. 

Great  skill  and  care  in  the  manipula- 
tion of  the  pulp  are  required  in  this  pro- 
cess, which  takes  from  three  to  twelve 
hours  to  complete,  according  to  the  na- 
ture and  quality  of  the  paper  to  be  made. 

During  the  operation  of  beatinu,  vari- 
ous materials  and  chemicals  are  added  to 
the  pulp  for  the  purposes  of  sizing, 
"loading,"  coloring,  etc.  Papers  for 
writing  and  most  of  those  for  printing 
purposes  must  be  rendered  non-absorb- 
ent of  ink  and  other  liquids  applied  to 
them. 

Tub   and  Engine   Sizing 

This  non-absorbency  feature  of  paper 
is  secured  by  the  addition  of  a  sizing 
material,  of  either  vegetable  or  animal 
origin,  which  is  either  applied  to  the 
paper  as  a  top  coating,  or  is  mixed  in 
with  the  pulp  during  the  beating  pro- 
cess. In  better  grades  of  writing  paper 
both  methods  of  sizing  are  employed. 

When  the  sizing  is  done  in  the  beater, 
the  paper  is  said  to  be  "engine  sized." 
When  it  is  applied  as  a  top  coating  (at  a 
later  stage  in  the  manufacturing  pro- 
cess), the  paper  is  said  to  be  "tub 
sized,"  since  the  paper  web  pa 
through  a  trough  or  tub  in  which  is  a 
very  fluid  size  made  of  animal  glue  and 
alum.  The  vegetable  size  used  in  the 
beater  is  a  pine  sap  or  resin  supplied 
commercially  in  the  form  of  solid  cakes. 
The  function  of  this  resinous  sizing  is  to 
fill  up  the  interstices  of  the  fibres.  The 
size  when  thus  mixed  in  and  when  dried 
or  heated  on  the  cylinders  in  subsequent 
operations  possesses  the  property  of  be- 
in-  with  difficulty  wetted  with  water. 


BOOKSELLER      AND      STATIONER 


This  illustration  shows  s  modern  paper-making  machine  which  lias  a  length  of  quite  -".no  feet.  The  diluted  pulp  Mows  from  the  breast 
box  on  to  the  wire  cloth  (left)  and  is  carried  onward,  being  passed  between  numerous  rolls,  to  the  drying  cylinders,  which  are  steam 
heated,  to  be  delivered   finally   to  a   reeling  machine    (on   the  extreme  right).     A   machine  of  tins  type  costs  to  install  quite  ?125,000. 


The  "Loading"  of  Paper 

Except  in  the  very  best  qualities  of 
paper  it  is  usual  to  add  to  the  pulp  in 
the  beater  a  certain  amount  of  cheap 
"loading"  material,  such  as  china  clay 
or  kaolin,  or  pearl-hardening.  The  addi- 
tion of  such  loading  to  a  moderate  ex- 
tent— 10  per  cent,  or  15  per  cent. — is 
not  entirely  in  the  nature  of  an  adulter- 
ant, as  it  serves  to  close  up  the  pores  of 
the  paper,  and  for  ordinary  writing, 
printing  and  lithographic  papers,  ren- 
ders the  material  softer,  enabling'  it  to 
take  a  much  better  and  more  even  sur- 
face or  glaze.  If  added  to  excess,  it  is 
detrimental  to  the  strength  and  hardness 
of  the  sheet. 

Coloring  or  Tinting  the  Paper 

The  natural  color  of  fibre  inclines  to- 
wards a  yellowish  tinge,  and  to  produce 
the  required  white  shade,  red  and  blue 
dyes  in  proper  amounts  are  added  to  the 
pulp  mass  in  the  beater.  Similarly  with 
respect  to  other  shades  or  tints  re- 
quired— azure,  pink,  grey,  golden  rod, 
green,  etc.  The  dyes  are  aniline  (coal 
tar  base)  as  a  rule,  but  just  now,  owing 
to  the  difficulty  of  obtaining  this  class  of 
dye  and  high  prices,  there  is  a  tendency 
to  use  dyes  of  vegetables  or  animal  or- 
igin. The  objection  to  these  dyes  is  that 
they  do  not  give  fast  colors,  and  so  the 
paper  dyed  with  them  may  fade.  Paper- 
makers  under  the  circumstances  are  en- 
couraging a  more  general  use  of  white 
papers. 

From  the  beater  vat  the  pulp,  now 
sized,  loaded,  and  tinted,  is  passed  into 
a  beating  engine,  a  horizontal  cone- 
shaped  vessel  in  which  are  revolving  or 
beating  mechanisms.  Here  the  pulp  is 
very  thoroughly  chewed  as  it  were  and 
made  into  a  refined,  dry  and  shredded 
mass.  From  this  refining  engine,  the 
pulp  passes  into  a  huge  storage  vat  or 
"stuff  chest,"  in  which  revolves  a  verti- 
cal agitator  whose  function  is  to  keep 
the  pulp  mass  fairly  loose  and  even  in  its 
distribution   in   the   vat. 

Making  Pulp  Into  Paper 

From  the  stuff  chest  or  storage  vat  the 
pulp  is  pumped  into  a  long  upright  sup- 
ply box  at  a  higher  level,  called  the  stuff 
box.  This  box  communicates  with  the 
sand  trap  tables.  With  the  pulp  a  cer- 
tain amount  of  water  is  allowed  to  flow 
on  to  the  sand  table  to  dilute  it  suffi- 
ciently to  ' '  form ' '  on  the  wire  cloth  of 
the  paper-making  machine.  As  its  name 
implies,  the  purpose  of  the  sand  table  is 
to  catch  or  collect  any  impurities  still 
remaining  in   the  pulp. 


From  the  sand  table  the  diluted  pulp 
passes  t;>  the  "strainers."  These  are 
made  of  plates  of  brass  or  some  hard 
and  durable  composition  with  fine 
parallel  slits  cut  in  them  through  which 
the  fibres  pass,  all  knots  and  improperly 
divided  particles  remaining  behind.  The 
pulp  is  made  to  pass  through  the  slits  by 
a  rapid  vibration  of  the  plates  them- 
selves, or  by  a  strong  suction  under- 
neath. 

From  the  strainers,  the  pulp  flows 
into  a  long  wooden  box  or  trough  called 
the  "breast  box,"  and  thence  on  to  the 
wire  cloth  of  the  paper-making  machine. 
The  breast  box  has  the  same  width  as 
the  wire  cloth. 

Felting  the  Pulp 

The  diluted  and  strained  pulp  flowing 
from  the  breast  box  is  now  delivered  to 
the  paper-making  machine  and  spreads 
itself  over  a  continuous  woven  wire  cloth 
supported  horiontally  by  small  brass 
rolls,  carried  on  a  frame  from  40  to  50 
feet  in  length.  The  ordinary  gauge  for 
the  wire  cloth  is  66  meshes  to  the  inch 
for  writings  and  printings.  For  lower 
grade  papers  the  mesh  is  coarser. 

The  water  mixed  with  the  pulp  flows 
or  escapes  from  the  wire  cloth  by  gravity 
and  suction.  Thus  is  formed  on  the  wire 
cloth  a  web  or  mat  or  felt  of  saturated 
pulp  which  when  dried  and  "finished" 
is  the  paper  of  commerce. 

The  wet  pulp  as  it  flows  on  the  wire 
cloth  from  the  breast  box  is  confined  on 
the  sides  by  "deckle  straps,"  made  of 
vulcanized  rubber.  These  prevent  the 
overflow  sidewrays  of  the  diluted  pulp 
from  the  wire  cloth  bed. 

This  endless  wire  cloth,  revolving  over 
end-rolls,  carries  the  felted  pulp  for- 
ward, and  delivers  it  to  succeeding  roller 
machines,  whose  function  is  to  flatten 
out  the  felt  mat  and  to  squeeze  out  the 
water  remaining  therein. 

Water-marking  the  Paper 

Before,  however,  the  felted  web  passes 
from  the  wire  cloth  machine  it  is  made 
to  receive  its  "water  mark,"  if  the  fin- 
ished paper  is  to  carry  one.  The  water 
mark  is  applied  by  a  "dandy"  roll — a 
light  skeleton  cylinder  covered  with  wire 
cloth  on  which  small  pieces  of  wire  are 
soldered  representing  the  water  mark. 
The  light  pressure  of  this  wire  mark  on 
the  moist  web  or  felt  forces  apart  the 
pulp,  and  makes  the  paper  thinner 
whenever  the  contact  takes  place.  This 
explains  the  greater  transparency  of  the 
water  mark  design. 

Before  the  paper  leaves  the  wire  cloth 
41 


machine  it  passes  between  what  are 
called  "couch"  rolls,  which  by  pressing 
out  most  of  the  moisture  remaining,  im- 
part a  sufficient  consistency  to  the  paper 
to  enable  it  to  leave  the  wire.  These 
couch  rolls  are  covered  with  a  felt 
jacket. 

The  now  fully  formed  paper  is  carried 
to  other  rolls  to  exhaust  remaining  mois- 
ture and  to  obliterate  as  much  as  pos- 
sible the  impression  of  the  wire  cloth 
from  the  under  side  of  the  web. 

Dry  the  Paper. 

The  web  is  finally  dried  by  passing  it 
over  a  series  of  hollow  steam-heated 
cylinders.  The  slower  and  more  gradual 
the  drying  process,  the  better,  as  the 
change  on  the  fibres  of  the  web,  due  to 
rapid  contraction,  is  therefore  not  ex- 
cessive, and  the  heat  required  at  one 
time  is  not  so  great  and  not  so  likely  to 
damage  the  quality  of  the  paper. 

The  drying  cylinders  are  generally  di- 
vided into  two  sets,  between  which  is 
placed  a  pair  of  highly  polished  chilled 
steel  rollers  heated  by  steam,  called 
"smoothers,"  the  purpose  of  which  is  to 
flatten  or  smooth  the  surface  while  it  is 
in  a  partially  dry  condition. 

Tub-Sizing 

If  the  paper  is  to  be  "tub-sized' — and 
nearly  all  high-grade  bonds  or  ledgers 
and  writing  papers  are  tub-sized,  it  is, 
immediately  upon  being  reeled  off  the 
last  of  the  drying  cylinders,  led  slowly 
through  a  trough  containing  a  heated 
solution  of  animal  glue  or  gelatine  mixed 
with  a  certain  amount  of  alum.  Thus  it 
is  coated  on  both  sides.  This  coating,  as 
has  been  previously  noted,  is  designed  to 
render  the  paper  non-absorbent  of  inks 
and  other  fluids.  It  is  this  sizing,  hard 
in  its  nature,  which  enables  erasures  to 
be  made  without  disturbing  the  fibrous 
body  of  the  paper. 

After  passing  through  a  pair  of  brass 
rolls  to  squeeze  out  superfluous  size, 
the  web  is  reeled,  and  allowed  to  remain 
for  some  time  for  the  size  to  set. 

The  final  processes  consist  of  "cal- 
endering" the  paper,  of  cutting  it  up 
into  standard  sizes,  counting  it  into 
reams,  and  wrapping  and  packing  ready 
for  shipment. 

The  calendering  process  is  passing  the 
paper  between  highly  polished  rolls, 
which  put  a  gloss  on  the  paper's  surface. 
If  no  gloss  is  required  the  calendering 
process  is  omitted. 

Linen  and  Crash  Finishes 

An  interesting  process  is  the  giving  of 


BOOKSELLER      AND      STATIONER 


specific  finishes — linen  or  crash  for  ex- 
ample— to  certain  papers.  This  is  done 
after  the  paper  is  cut  into  standard 
sizes.  Between  individual  sheets  is 
placed  a  sheet  of  linen  or  crash  of  equal 
size.  Then,  when  a  quantity  of  these  al- 
ternating sheets  is  made  ready,  they  are 
placed  in  a  press  with  zinc-surfaced  top 
and  bottom,  and  pressure  is  applied. 
When  the  paper  sheets  are  removed, 
they  are  embossed  with  the  designs  of 
the  linen  or  crash  textures. 

This  concludes  the  story  of  making 
paper  by  machinery.  It  is  worth  while, 
however,  to  take  time  to  say  a  few  words 
on  the  making  of  hand-ma,de  paper. 

Hand-made  Paper 

Only  the  finest  qualities  of  rag  pulp 
are  converted  into  paper  by  the  hand 
process.  As  may  be  conjectured,  the 
hand  process  is  slow,  a  week  being  re- 
quired to  do  what  can  be  accomplished 
in  a  day  by  machinery.  At  the  same 
time  qualities  and  effects  can  be  ob- 
tained in  hand-made  papers  not  or- 
dinarily possible  when  machinery  is 
wholly  used.  Also,  there  are  to  be  taken 
into  consideration  the  sentimental  or 
fastidious  inclinations  of  the  connois- 
seur. 

The  pulp  is  prepared  in  exactly  the 
same  way  as  in  the  case  of  machine- 
made  papers.  The  point  of  departure 
occurs  at  the  "stuff  chest"  stage. 

The  hand-made  sheet,  which  obviously 
is  of  limited  dimensions,  and  not  a  con- 
tinuous web,  as  in  the  case  of  machine- 
made  stock,  is  made  on  a  mould  of  fine 
wire  cloth  held  in  a  frame.  This  frame 
is  designed  to  keep  the  pulp  from  run- 
ning off,  and  extends  slightly  above  the 
surface  of  the  mould.  It  is  called  the 
"deckle." 

To  form  the  sheet  the  paper-maker 
dips  the  mould  into  a  vat,  lifting  up  just 
enough  to  make  a  sheet  of  required 
thickness.  The  water  drains  off,  leaving 
the  fibres  in  the  cloth  in  a  coherent  sheet, 
the_  "felting''  or  intertwining  being  as- 
sisted by  lateral  motion.  The  movable 
deckle  is  then  taken  $ff,  and.  the  mould 
given  to  another  workman,  called  the 
"coucher,"  who  turns  it  over  and 
presses  it  against  a  felt,  and  by  this 
means  transferring  or  "couching"  the 
sheet  from  the  wire  to  the  felt.  After 
a  number  of  sheets  have  been  thus  form- 
ed, with  felt  in  between,  they  are  sub- 
jected to  strong  pressure  to  expel  water. 
The  felts  are  removed,  the  sheets  are 
again  pressed  and  dried,  and  are  now 
ready  for  sizing. 

If  a  pattern  or  name  is  required  on 
the  sheet,  it  is  obtained  by  making  the 
wire  cloth  in  such  a  way  that  it  is 
slightly  raised  to  form  the  name  or  mark 
desired.  The  consequence  is'  that  less 
pulp  body  is  there  and  the  paper  is 
thinner. 


Hand-made  paper  is  usually  "loft"  or 
"pole"  dried.  By  this  is  meant  that  the 
sheets  are  suspended  in  lofts  or  on  poles 
and  allowed  to  dry  atmospherically. 
Drying  in  this  way  permits  a  free  and 
natural  expansion  and  contraction  of 
the  sheet,  and  is  non-destructive  of  fibre 
formation  or  life. 

The  Papers  of  Commerce. 

Regarding  the  commercial  classifica- 
tions of  papers,  the  following  groupings 
adopted  by  the  United  States  Census 
Commission  in  1900,  are  given: 

1.  News — rolls  and   sheets. 

2.  Book — including  cover,  plate,  litho- 
graphic, map,  woodcut,  cardboard, 
bristol. 

3.  Fine  —  including  writings  and 
ledgers  (bonds). 

4.  Wrapping — Manilas  (rope  or  jute 
or  hemp). 

5.  Straw. 

6.  Bogus  Manila — (wood  fibre). 

7.  Boards — binders'  board  (for  book- 
binding), pulp  board,  straw  board,  news 
board   (made  from  old  newspapers). 

8.  Miscellaneous  —  tissues,  blotting, 
building,  roofing,  carpet-lining,  hanging 
(wall). 

The  Testing  of  Paper 

In  his  testing  of  bond  or  ledger  papers, 
one  expert  paper  manufacturer  submits 
them  to  the  following  trials: 

1.  Tears  the  sheet  in  such  a  way  that 
it  has  a  feathery  edge.  By  this  means 
he  discovers  the  length  of  the  fibres,  and 
if  they  are  closely  knit.  If  the  fibres  are 
close-knit  they  will  not  separate  easily. 
This  means  a  strong  sheet — one  that  will 
stand  much  handling. 

2.  "Tongues"  the  sheet;  that  is,  pats 
the  sheet  against  his  tongue,  to  ascertain 
whether  it  is  well  sized.  If  not  well  sized 
the  saliva  will  penetrate  into  the  sheet. 
This  would  be  a  defect. 

3.  Examines  the  sheet  for  cleanliness 
(freedom  from  specks)  by  holding  it  up 
to  the  light.  Specks  get  into  the  pulp 
from  the  rolls,  from  the  pipes  through 
which  the  pulp  is  passed  (inside  scal- 
ing), and  as  a  result  of  unscreened  win- 
dows or  a  dusty  factory.  Specks  are  a 
common  blemish. 

4.  Examines  the  formation  of  the 
sheet  (by  holding  it  up  to  the  light). 
Good  formation  is  indicated  by  an  ab- 
sence of  a  blotchy  or  mottled  body,  by 
a  uniformity  of  texture.  A  mottled  sheet 
indicates  that  the  pulp  is  not  properly 
"beaten,"  or  has  a  faulty  formation  on 
the  wire  cloth. 

5.  Examines  the  surface  of  the  sheet 
by  feeling  it  and  by  glancing  across  it 
held  horizontally  before  the  eye.  If  the 
sheet  shows  rough  patches  it  indicates 
a  fault  in  finishing:  the  rollers  through 
which  the  paper  was  passed  have  not 
perfect  contact  with  each  other,  and  so 

42 


do  not  "lay"  on  the  sheet  uniformly, 
thus  leaving  unfinished  or  unsmoothed 
surfaces. 

The  Essentials  of  Good  Paper 
In  concluding  this  short  account  of 
the  making  of  paper  it  is  interesting  to 
record  that  a  sheet  of  paper  made  from 
the  newer  and  cheaper  vegetable  fibres 
differs  little  as  a  fabric  from  papers  of 
the  earliest  epochs.  But  in  the  durability 
and  tensile  strength  of  papers  of  various 
kinds  there  are  great  differences.  The 
longer  and  rougher  the  fibres,  the  strong- 
er the  paper.  When  the  fibres  are  short 
and  smooth  the  paper  is  apt  to  be  brittle 
and  easily  torn.  Also  the  fibres  of  some 
plants  are  better  than  others,  the  fibres 
of  flax  (linen)  being  the  best  of  all. 

Canada  as  a  Paper-Maker 

In  the  making  of  fine  papers,  as  well 
as  in  other  varieties  of  paper,  Canada 
is  fast  becoming  a  competitor  of  all 
other  countries.  In  the  matter  of  her 
ability  to  make  papers  of  the  first  gTade 
she  is  not  behind  the  paper-makers  of 
other  countries.  If  Canada  suffers  any 
handicap,  it  relates  to  the  smallness  of 
her  consumption  as  compared  with  other 
more  populous  countries — the  United 
States,  Great  Britain,  France  and  Aus- 
tria-Hungary, which  with  Canada,  Bel- 
gium, Holland  and  Scandinavia,  are  the 
great  paper-making  countries  of  the 
world. 

It  has  been  observed  that  there  is  a 
striking  relation  between  human  intelli- 
gence and  the  progress  of  civilization 
and  the  quantity  of  papers  consumed. 
Recent  events  lead  one  to  question  the 
absolute  correctness  of  such  a  conclusion, 
yet  it  is  comforting  to  reflect  that  Can- 
ada is  a  great  newspaper  country,  a 
larg'e  producer  of  printed  matter  of  all 
kinds,  and  that  Canadians  have  been  de- 
clared to  be  the  greatest  book-reading 
nation  in  the  British  Empire. 


A  successful  country  dealer  said  re- 
cently that  he  believed  in  advertising, 
and  used  circular  letters  and  snappy,  re- 
gular display  advertisements  in  the 
local  papers.  These  ads  are  changed 
every  issue.  He  made  the  point  that 
many  dealers  are  wasting  good  money  on 
advertising  because  of  the  fact  that  they 
allow  their  advertisements  to  run  all  the 
way  from  three  times  to  repetitions  of 
the  same  advertisements  for  months. 
But  if  they  felt  that  the  advertisement 
must  be  changed  they  would  by  natural 
practice  become  more  competent  and 
bring  out  advertising  more  and  more  in- 
teresting to  the  public,  thus  keeping 
their  store  in  better  touch  with  the 
trade.  He  stated  that  lie  advertises 
specific  goods  and  posts  his  clerks  on  the 
merchandise  offered.  In  that  way  his 
sales  force  backs  his  advertising  efforts. 


ASKING     TOO     MUCH     OF 
ADVERTISING. 

Editor's  Note. — The  following'  article 
is  from  Printer  and  Publisher,  and  al- 
though intended  for  publishers  of  news- 
papers, it  will  be  read  with  interest  by 
merchants,  both  wholesale  and  retail: 

A  newspaper  published  a  strong  spe- 
cial article  on  a  device  or  system  of 
much  interest  to  many  of  its  readers.  In 
the  same  issue  appeared  the  advertising 
of  several  firms  supplying  the  equip- 
ment to  which  attention  was  drawn  in 
the  news  column.  Because  he  failed  to 
receive  a  single  order  for  his  machine, 
an  advertiser  complained  to  the  pub- 
lisher, and  did  not  want  to  pay  for  his 
advertisement. 

If  orders  for  expensive  machinery 
eould  be  assured  by  the  insertion  of  a 
single  advertisement,  newspapers  would 
be  filled  to  overflowing  with  the  an- 
nouncements of  manufacturers  and 
agents;  and  the  probability  is  that  pub- 
lishers' advertising  rates  would  be  much 
higher  than  they  now  are. 

Here  is  a  point  for  advertisers  to  con- 
sider: the  length  of  time  a  man  or  firm 
has  done  without  a  thing  has  a  bearing 
on  the  length  of  time  required  to  develop 
an  implanted  desire  into  purchase.  It 
takes  years  sometimes  for  desire  to 
translate  itself  into  demand;  suggestion 


and  appeal  and  the  arguments  of  per- 
suasion must  be  applied  scores,  hun- 
dreds— yes,  thousands — of  times  before 
resistance  and  inaction  are  overcome, 
and  the  prospect  becomes  a  customer. 

If  single  insertions  of  advertising  can 
he  relied  on  to  secure  desired  results, 
then  advertising  can  be  likened  to 
thieves  of  the  night,  robbing  those  who 
have  built  up  their  business  and  good- 
will by  many  years  of  persistent  adver- 
tising which  has  cost  them  large  sums. 

No  advertiser  has  a  right  to  think  or 
expect  that  the  insertion  of  a  single  ad- 
vertisement of  a  new  commodity  which 
is  not  commonly  possessed  by  the  class 
to  whom  he  addresses  his  advertising, 
and  the  possession  of  which  means  a 
considerable  outlay  of  money,  will  obtain 
for  him  one  order  or  many  orders. 

Pul  lishers — and  printers,  too — owe  it 
to  themselves  and  those  whose  advertis- 
ing- they  publish  to  teach  unreasonable 
advertisers  the  truth  about  advertising, 
which  is  that  it  is  not  a  magician  or 
wizard,  but  a  downright  good  salesman 
with  a  salesman's  limitations  and  handi- 
caps, and  having  a  salesman's  luck  or 
hard  luck  as  the  case  may  be.  Ami  always 
this  salesman  must  be  backed  up  and 
prepared  for  by  those  who  employ  him 
if  he  is  to  get  orders  on  the  first  or  on 
the  twentieth  call. 


FIRST  AID   TO    CHRISTMAS   SHOP- 
PERS 

IX  response  to  Bookseller  and  Sta- 
tioner's call  last  month  for  sugges- 
ions  to  promote  Christmas  selling 
The  Robert  Duncan  Company,  of  Hamil- 
ton, have  sent  the  editor  a  copy  of  their 
attractively  printed  holiday  announce- 
ment booklet  which  bears  the  title 
"First  Aid  to  Holiday  Shoppers."  The 
illustration  appearing  on  this  page  is 
reproduced  from  this  interesting  book- 
let. 

The  following  paragraph  is  prominent- 
ly placed  as  the  title  page. 

''This  being  economy  year  we  offer 
these   inexpensive  gift    suggestions." 

Here  is  another  significant  paragraph 
for  this  booklet. 

"Better  a  small  gift  with  goodwill 
than  a  big  gift  with  the  weight  of  its 
expense  hung  like  a  millstone  round  its 
neck — and   yours." 

The  foreword  also  suggests  the  ad- 
vantages of  shopping  early. 

Books,  Christmas  cards,  gift  dress- 
ings,  papeteries,  calendars,  fancy  goods, 
leather  goods  and  various  other  articles 
eminently  suitable  for  holiday  giving 
are  set  forth  in  an  interesting  manner. 


Illustration   from   Robert   Duncan    Oo.'s     "Fiist    Aid    to    Holiday    Shoppers." 

43 


Gardwr  iting  Made  (asu 


LESSON  NO.  9. 


NOW  that  the  student  has  learned  how  to  write  a 
plain  show  card  I  think  it  advisable  to  give  him 
something  of  a  little  more  interesting  character. 
I  shall  *  therefore  present  herewith  the  first  lesson  in 
Shading  and  Shade  Mixing.  This,  when  mastered,  will 
enable  one  to  make  a  very  attractive  card  out  of  a  plain 
black  and  white  one  and  yet  not  render  the  card  difficult 
to  read.  This  sort  of  show  card  is  what  is  called  "fancy" 
but  I  term  it  a  good  sensible  show  card  for  a  showing 
which  is  a  little  better  than  the  usual  variety. 

The  real  use  of  shading  is  to  make  the  lettering  stand 
out  in  relief  and  also  to  take  the  plainness  off  a  card. 
In  the  first  place  one  should  never  have  this  shading 
stronger  than  the  letter  itself.  '  This  would  make  the  card 
more  difficult  to  read  than  if  the  shade  was  omitted. 

Shade  Should  Not  Touch  Letter. 

There  is  one  very  important  point  that  must  be  re- 
membered in  the  excution  of  the  shade  card.  That  is  do 
not  allow  the  shade  to  touch  the  letter.  Ordinarily  it 
must  be  kept  about  one-sixteenth  of  an  inch  from  the 
strokes  of  the  letter.  The  white  space  between  the  shade 
and  the  letter  gives  the  letter  the  effect  of  standing  out 
from  the  white  board-.  See  Fig.  1  as  an  illustration  of 
this  point. 

In  order  that  the  student  may  learn  the  work  by  the 
easiest  method,  I  have  shown  the  use  of  the  shade  on  the 
alphabets  and  figures  as  demonstrated  in  lessons  4,  5 
and  G  in  previous  editions  of  this  paper,  I  have  two 
reasons  for  giving  this  class  of  letter  to  start  the  shadow 
work.  The  first  -is  that  by  this  time  if  you  have  been 
diligent  in  practising  the  work  you  should  be  able  to 
make  it  better  than  the  Roman  alphabet  shown  in  the 
last  two  lessons.  The  second  reason  is  that  it  is  easier  to 
learn  to  shade  a  square  face  letter  where  no  spurs  are 
used  than  to  shade  a  spurred  letter.  The  lack  of  spurs 
makes' the  Shading  more  of  straight  lines  and  large  curves. 
Shading  spurred  letters  is  much  more  complicated  on 
account  of  the  short  lines  and  curves  required. 

Before  procuring  with   actual   work  it  would   be  very 

beneficial  if  you 
studied  the 
chart  thorough- 
ly first.  You 
will  note  that  I 
have  numbered 
the  strokes  on 
each  letter.  If 
you  follow  these 
numbers  you 
will  find  that 
there  will  be  less 
likelihood  o  f 
you  si  udsring 
44 


(he  work  already  done.  Also  note  where  two  strokes  are 
joined,  I  have  drawn  white  lines  across.  This  is  not  to 
be  on  the  completed  work  but  merely  shows  where  the 
line  should  overlap. 

The  Lower  Case  Alphabet. 

The  shade  on  the  "A"  is  composed  of  G  complete 
strokes.  Care  must  be  taken  with  the  finish  of  stroke  _. 
Be  careful  not  to  allow  it  to  overlap  on  the  black  letter. 
Stroke  5  should  be  made  quickly  to  get  that  free  and 
easy  swing. 

It  takes  four  strokes  of  the  brush  to  make  the  shade 


IffiffiHII 


,  \\\\\\ 


Practice  Exercise 
.   Fig.  2. 


on  "B. "  Stroke  3  is  formed  on  some  of  the  other  letters 
and  is  one  that  should  be  practised  often.  The  shading 
on  "C"  is  made  very  quickly  with  two  strokes  of  the 
brush.  By  lifting  the  brush  properly  at  the  finish  of  these 
strokes  you  eliminate  having  to  retouch  tlum. 

"D"  is  a  G  stroke  letter.  Stroke  4  is  found  on  many 
other  letters;  as  stroke  3  of  "E"  and  stroke  6  of  "G. "' 
Li  ts  of  practice  on  the  one  will  do  much  good.  You  ar  < 
liable  to  have  the  same  trouble  with  stroke  1  of  the 
letter  E  as  mentioned  about  stroke  2  of  "A."  Do  not 
allow  the  shade  to  overlap  on  the  letter. 

The  main  thing  in  shading  the  "F'!  is  to  get  strokes 
1  and  4  to  appear  as  one  continuous  stroke.  "GV 
shade  is  all  composed  of  curved  lines.  A  careful  practice 
of  all  these  curves  will  assist  one  in  the  making  of  other 
shades.  It  is  absolutely  imperative,  especially  on  long 
stroke  leters,  to  have  the  shade  parallel  with  the  letter. 
"11,"  "K"  and  "L"  are  letters  where  this  applies. 

The  slant  at  the  top  of  stroke  3  of  the  letter  "K"  L». 
gotten  by  turning  the  handle  of  the  brush  to  the  right. 

Stroke  3  and  6  of  "M"  are  sometimes  joined  up  with 
strokes  4  and  7  and  made  with  two  strokes  instead  of 
four;  but  for  the  beginning  it  is  best  to  make  them 
separately.     The  shade  on  the  "N"  is  similar  to  that  oli 


BOOKSELLER   AND   STATIONER. 


the  preceding  letter.  The  down  stroke  will  require  much 
practice. 

To  get  the  fine  lines  at  the  beginning  and  finish  of  the 
shadow  strokes  on  the  letter  "0,"  the  brush  must  not 
be  loaded  too  heavily  with  color.  The  shade  on  the  "P" 
is  made  with  four  strokes  while  the  "Q"  requires  five 
strokes. 

Stroke  3  of  "R"  appears  in  other  letters  as  stroke  1 
of  "S"  and  stroke  6  of  "F." 

No.  2  stroke  of  ;'S"  needs  lots  of  practice,  as  it  is  the 
only  one  of  its  kind  in  the  alphabet. 

The  shade  on  the  "T"  requires  five  strokes.  Stroke 
4  is  the  most  difficult  here.  It  must  be  brought  down 
straight  until  the  curved  part  of  the  letter  is  readied 
and  then  follow  the  tail  of  the  letter.  This  can  all  be 
done  without  lifting  the  brush  but  it  requires  lots  of 
practice.  Stroke  1  of  "U"  is  similar  to  that  of  stroke 
4  of  the  letter  "T"  just  described.  The  only  difference 
is  that  it  extends  further  to  the  right.  The  finish,  of  stroke 
2  of  "V"  must  be  done  by  turning  the  brush  toward  the 
left.  The  same  applies  to  strokes  2  and  4  of  "W."  In 
order  to  make  them  successfully  these  will  require  mtieh 
practice.  The  shade  of  the  "X"  is  composed  of  (J  strokes. 
1  and  5  and  2  and  3  must  appear  as  continuous  strokes. 
The  live  strokes  of  the  "Z"  must  all  be  joined. 

The  Upper  Case  Shading. 

The  upper  case  lettering  or  making  of  the  capitals  has 
more  straight  lines  than  the  lower  case  which  makes  the 
shadow  easier  to  do;  also  the  formation  of  some  of  the 
lower  case  letters  is  similar  to  that  of  the  upper  case  and 
I  hose  will  require  no  further  explanation.  I  will  just  deal 
with  the  difficult  points  of  the  letters  that  differ  to  pre- 
ceding ones. 

Strokes  3  and  5  of  the  letter  "A"  must  run  parallel 
with  hand  stroke  of  that  letter  and  must  appear  as  one 


continuous  letter.  Some  writers  make  strokes  2  and  3  of  the 
letter  "B"  two  strokes  each,  but  it  is  just  as  easy  to  make 


Greys 

h /(///(                fled'us/?              (Dark, 

R  R  R 

Fig.  3. 

Mixing    the    grey    colors — light,    medium    and    dark  — Is 
illustrated   here. 


each  with  one  stroke  of  the  brush.  The  wavy  shade  stroke 
No.  3  of  the  letters  "E"  and  "F"  require  a  lot  of  atten- 
tion and  can  be  used  for  a  practice  exercise.  The  shade 
of  the  "G"  is  made  with  five  strokes;  stroke  2  must  be 
made  quickly  with  one  long  sweeping  stroke.  It's  start 
ar.d  finish  must  he  pointed. 

The  start  of  strokes  4  and  6  of  "M"  are  quite  difficult 
and  need  much  attention.     They  are  made  by  turning  the 


cdefghijklni 

n  o  par s 


HI  J  K'Livi 

f       fM      urn    ^tmf        *"      w     fjsmmm    fm     >M    far 

A 


123456789 


45 


K  SELLER      AND      STATION  E  J; 


brush  to  the  right  in  order  to  get  the  point  and  as  the 
wide  part  of  the  stroke  is  reached  the  brush  is  turned  in 
the  usual  position.  Stroke  4  of  the  letter  "N"  is  of  similar 
formation.  Stroke  4  of  "R"  is  sometimes  not  necessary. 
Shading  the  Figures  . 

The  figure  "2's"  shade  is  composed  of  five  strokes. 
Note  how  stroke  2  ends  abruptly.  Stroke  "3's"  begin- 
ning is  slightly  curved  and  pointed. 

The  "3"  is  shaded  with  six  brush  strokes.  Similar 
strokes  to  No.  4  is  used  in  many  other  places  in  the  alpha- 
bet and  should  be  carefully  practised. 

The  shadow  on  figure  "4"  is  made  with  seven  brush 
strokes.  Stroke  1  must  be  made  similar  to  those  of  4  and 
C  of  the  upper  case  "M." 

Practice  oflen  stroke  2  of  figure  "5."  This  shade 
appears  in  many  letters  and  figures.  The  main  thing  is 
to  keep  parallel  with  the  top  line  of  the  figure.  The  three 
shade  strokes  of  the  "G"  can  be  made  very  quickly. 
They  seem  to  work  in  with  the  natural  swing  of  the 
brush. 

The  all  straight  shade  lines  of  the  "7"  need  much 
practice.  It  is  my  experience  that  the  straight  lines  are 
hard  to  master  and  need  more  practice  than  do  the  curved 
ones.  The  "8's"  shadow  is  composed  of  all  curved  lines 
and  should  be  easily  mastered. 

Stroke  3  of  the  "9"  is  the  only  straight  shadow  on 
this  figure.  To  avoid  the  point  of  the  lower  stroke  of  this 
letter  the  lower  edge  of  the  brush  must  be  lifted. 

Chart  No.  2  gives  a  good  idea  of  how  to  go  about  the 
practice  work.  Rule  the  blank  card  out  with  guide  lines 
to  suit  the  length  of  the  stroke  you  are  going  to  practise 
and  start  with  the  letter  "A."  Make  all  the  strokes  be- 
lonsina'  to  each  letter  and  perfect  each  one  before  pro- 
ceeding with  the  rest. 


Shade  Mixing. 

Shade  mixing  has  become  a  very  important  part  of 
show  card  writing  and  must  be  done  with  the  greatest  of 
care.  Shade  mixed  too  dark  will,  when  applied,  detract 
from  the  lettering  and  shade  mixed  too  light  will  not 
have  the  desired  effect  of  making  the  lettering  stand  out. 
You  must  also  have  the  color  thick  enough  so  as  not  to 
dry  in  blotches  and  not  too  thick  to  flow  freely  from  the 
brush.  Experience  is  the  best  and  only  way  to  learn. 
Formulas  won 't  always  pan  out  right.  The  most  popular 
shading  used  to-day  is  grey,  on  account  of  it  being  a  very 
inconspicuous  shade.  It  can  be  mixed  in  many  different 
tones,  light  medium,  or  dark.  All  these  are  mixed  from 
black  and  white.  Place  the  white  in  a  small  vessel  and 
add  the  black  very  slowly  until  desired  shade  is  reached. 
It  must  be  stirred  thoroughly  so  that  all  particles  are 
well  mixed.  See  Pig.  No.  3  for  three  shades  in  use.  There 
are  other  forms  of  grey  such  as  "blue  grey."  This  is 
mixed  the  same  as  the  other  with  a  small  quantity  of  blue 
added.  This  gives  a  little  more  life  to  the  show  card. 
By  adding  a  very  little  red  to  the  plain  grey  gives  you 
a  good  warm  shading  color. 

These  shades  should  be  all  kept  ready  mixed  in  good 
working  order.  Keep  well  covered  when  not  in  use  and 
never  let  them  dry  out.  Many  minutes  are  wasted  if  new 
shading  color  has  to  be  mixed  every  time  it  is  needed. 
Other  shades  will  be  gone  into  in  our  next  lesson. 

If  you  wish  to  make  shading  a  success  you  must  keep 
your  brushes  in  perfect  condition — that  is  always  flat 
pointed  whether  in  use  or  not.  The  point  of  the  sable 
must  be  all  even.  They  must  cling  together  and  not 
split. 


NOTHING  LIKE   THE  HOME  TOWN 

READERS  of  Bookseller  and  Sta- 
tioner will  recall  the  advocacy  in 
recent  issues  of  action  on  the  part 
of  book  and  stationery  merchants,  look- 
ing toward  co-operation  with  newspaper 
publishers  in  supplying,  information  for 
publication  that  will  be  of  interest  to 
newspaper  readers  and  at  the  same  time 
promote  the  general  interest  of  retailers. 
The  following  homely  poem  from  an 
exchange  is  of  a  somewhat  different  na- 
ture, but  its  wide  dissemination  will  be 
beneficial  to  all  "home  towns,"  and  its 
nature  is  such  that  editors  will  be  glad 
to  publish  the  verses,*  if  they  have  not 
already  come  to  their  attention.  Sug- 
gest this'  to  the  editor  of  the  paper  in 
your  home  town : 

"THE  LITTLE  OLD  TOWN." 

There  are   fancier  towns  than  the  little 
old  town, 
There  are  towns  that  are  bigger  than 
this; 
And   the    people    who   live   in    the   tinier 
town 
All  the  city  contentment  may  miss, 
There    are    things    you    can    see    in    the 
wealthier  town 
That    you    can't    in    a    town    that    is 
small — 
And   yet, .  up    or   down. 
There  is  no   other  town 

Like  your  own  little  town,  after  all. 


It  may   be  that  the   street   through    the 
heart  of  the  town 
Isn't   long,  isn't   wide,  isn't    straight, 
But  the  neighbors  you  know  in  your  own 
little   town 
With  a  welcome  your  coming  await. 
On  the  glittering  streets  of  the  glittering 
town, 
By  the  palace  and  pavement  and  wall, 
In  the  midst   of  the  throng, 
.You  will  long,  you  will  long, 

For  your  own  little  town,  after  all. 

It    was    here   by    the   stile   in   your   own 
little  town 
Father  courted  your  mother,  a  maid; 
It  was  here  in  the  vale  in  your  own  little 
town 
That  lie  builded  a  home  in  the  shade; 
It  was  here  on  the  hill  in  your  own  little 
town 
That    the   school     and     the   book    you 
,  recall — 
Ev'ry  step  of  the  way, 
So  your  memories  say, 

It's  your  own  little  town,  after  all. 

For   it    isn't   by   money   you   measure   a 
town, 
Or  the  miles  that  its  border  extends ; 
For  the  best  things  you  gather,  whatever 
the  town, 
Are      contentment.      enjoyment      and 
friends, 
If  you  live  and  you  work,  and  you  trade 
in  your  town, 
46 


In  spite  of  the  fact  it  is  small, 
You'll  find  that  the  town. 
That  your  own  li tie  town. 

Is  the  BEST  LITTLE  TOWN,  AFTER 
ALL. 

— Douelas   Malloch. 


ON    USING    CRAYON    PENCILS 

A  man  who  sharpens  his  pencils  to  a 
long  needle  point  began  to  make  use 
of  Colored  Crayon  Pencils.  Soon  after 
wards  he  complained  that  the  crayons 
broke  too  rapidly  and.  in  short,  he  be- 
came disgusted  with  them.  A  friend, 
who  happened  to  have  a  more  than 
average  knowledge  of  things  generally 
and  of  pencils  in  particular,  explained 
to  the  dissatisfid  one  that  colored  crayon 
material  did  not  have  the  same  strength 
as  the  mixture  used  in  an  ordinary  lead 
pencil.  Quite  likely,  he  added,  it  was 
his  (the  dissatisfied  one's)  own  fault 
that  he  could  not  use  a  colored  crayon 
pencil.  In  the  meantime,  this  friend's 
gaze  had  rested  upon  the  crayon  pencil 
used  by  the  dissatisfied  one.  "You 
see,"  said  he,  "that  if  instead  of  that 
long  needle-like  point,  you  contented 
yourself  with  a  short,  blunt  point,  you 
would  save  your  time,  temper  and 
money.  Sharpen  no  more  than  half  an 
inch,  including  wood,  of  Colored  Crayon 
Pencils  and  you  will  discover  a  new 
pleasure  in  the  use  of  them." 


Money  Saved  By  Using  Waste  Paper  Balers 


WASTE  paper,  accumulating'  about 
a  store  or  office,  represents  each 
year  a  big  loss  running  into 
thousands  of  dollars,  that  could  be  elim- 
inated if  a  little  care  was  given  the  prob- 
lem of  disposing  of  this  so-called  waste. 

Waste  paper  accumulates  in  a  variety 
of  way's.  The  waste  baskets  of  the  of- 
fices of  a  big  company  will  be  in  the 
course  of  a  week  or  two  accumulate  a 
wagon  load  of  paper  scraps  of  all  kinds, 
varying  from  the  daily  newspapers  to 
spoiled  letter  heads  and  other  odds  and 
ends.  In  the  store,  there  is  constantly 
an  accumulation  of  paper,  taken  from 
packages,  and  from  other  sources,  that 
in  the  course*  of  time  requires  some 
means  of  disposal.  The  usual  method  is 
to  ptat  such  accumulations  in  burlap 
bags  and  to  turn  them  over  to  the  junk 
man  on  his  regular  rounds.  How  many 
store  owners  know  that  waste  paper  has 
a  good  market  price,  averaging,  when 
baled,  about  fifty  cents  per  one  hundred 
pounds  1 

In  the  big  office  buildings  of  the  large 
cities,  the  contract  for  the  removal  of 
waste  paper  is  a  valuable  one,  and  one  of 
the  janitor's  perquisites  from  which  he 
and  his  assistants  get  a  nice  side  income, 


through  the  sale  of  such  waste  to  junk 
dealers.  Practically  all  waste  paper  can 
be  made  use  of  again  in  some  form  or 
other.  The  stock  that  has  printers'  ink 
on  it  goes  into  the  making  of  strawboard 
or  something  of  that  kind. 

Reduced  to  a  pulpy  state  again,  waste 
paper  is  utilized  for  the  manufacture  of 
papier-mache  articles  and  for  other  pur- 
poses, so  that  the  burning  of  waste 
paper, — a  common  practice — is  simply 
the  destruction  of  good  material  which 
must  be  made  up  through  the  depletion 
of  our  rapidly  disappearing  forests,  as 
the  great  bulk  of  paper  is  manufactured 
from  spruce  and  other  trees. 

Aside  from  its  value,  when  baled,  how- 
ever, the  storing  of  waste  paper  in  gunny 
sacks  until  a  sufficient  quantity  for  the 
junk  man  is  on  hand,  is  a  constant  fire 
menace,  as  it  requires  but  a  spark  to  set 
this  inflammable  material  ablaze,  and  the 
space  occupied  by  such  storage  could  be 
used  to  excellent  advantage  for  other 
purposes. 

Paper  in  compressed  bales  or  in  crates 
can  be  shipped  at  a  very  low  rate  of 
freight,  about  15  cents  per  ewt.  usually 
and  in  carload  lots  much  cheaper.  A 
good   baler  nowadays  will   be  found   an 


investment  that  will  soon  pay  for  itself. 
The  cost  is  comparatively  low,  and  once 
purchased  it  will  last  a  lifetime.  The 
process  of  baling  is  a  simple  one,  and 
can  bo  attended  to  by  the  janitor  or  by 
the  office  boy.  Several  good  practical 
paper  balers  are  advertised  in  this 
month's  issue  of  our  journal.  Prices 
will  be  gladly  furnished  on  request  by 
the  manufacturers. 

A  Detroit  janitor  who  had  charge  of 
four  or  five  large  office  buildings  was 
called  upon  to  explain  how  he  became 
so  wealthy  in  ■  such  an  occupation,  and 
he  replied  that  he  received  over  $22,000 
a  year  from  the  sale  of  waste  paper 
from  the  buildings  under  his  charge. 
Think  of  it.  A  few  years  ago  waste 
paper  was  merely  burned. 

The  First  National  Bank  of  Chicago 
receives  over  $600  a  month  from  the 
sale  of  its  waste  paper,  while  the  in- 
come of  Marshall  Field  &  Co.,  from  the 
sale  of  waste  paper  is  about  $60,000  a 
year. 

It  has  been  estimated  that  the  average 
bookstore  could  sell  its  waste  paper  for 
$100  to  $150  a  year.  It  would  probably 
never  run   under  $5  a   month   or  $60   a 


Aim  for  Profit  Rather  Than  for  Good  Sales 


WHILE  most  of  Bookseller  and 
Stationer's  subscribers  are  re- 
tailers, there  is  a  large  list  of 
traveling  salesmen  who  are  among  the 
regular  readers  of  the  paper,  and  they 
will  be  particularly  interested  in  the 
subject  dealt  with  in  the  following  ex- 
tracts from  an  article  by  the  head  of  the 
sales  department  of  the  Carter's  Ink 
Company.  At  the  same  time,  what  Mr. 
Wyman  has  to  say  affords  valuable  food 
for  thought  on  the  part  of  the  retailer. 

How  the  salesmen  may  be  shown  that 
gross  sales  are  not  so  important  as  net 
profits  is  an  ever-present  problem  of  the 
employer.  There  are  some  companies 
who  are  doing  pioneer  work  to  make 
salesmen  valuable  aides  to  the  credit  de- 
partment. In  every  industry  the  tre- 
mendous problem  of  cutting  selling  cost 
is  vital.  In  an  article  in  Printer's  Ink, 
which  opens  a  promising  method  by 
which  the  salesman  may  be  made  a  bet- 
ter profit-producer  and  a  real  friend  of 
the  credit  manager,  W.  F.  Wyman,  of 
the  sales  department  of  the  Carter's  Ink 
Company,  is  quoted  as  follows: 

"Credit  in  my  mind  is  based  on  char- 
acter, capability  and  capital.  While  the 
capability  of  a  merchant  is  a  visible 
characteristic,  it  is  somewhat  difficult  to 
'toll  whether  he  is  a  crook  or  not. 


"A  man  with  character  and  capability 
is  a  good  credit  risk  in  most  cases.  He 
will  make  up  in  energy  and  ideas  what 
he  lacks  in  capital.  Such  a  man  is  a 
better  customer  for  us  than  a  man  with 
capital  who  is  short  on  capability. 

Profits  Better  Than  Gross  Sales. 

"I  preach  profit  rather  than  gross 
sales  to  my  men.  After  all,  it  is  the  pro- 
fit the  salesman  can  show  from  his  terri- 
tory that  lets  him  hold  his  place  on  the 
company's  payroll.  Goods  poorly  sold 
are  out  of  proportion  to  the  profits  made 
on  the  sale. 

''Don't  understand  me  to  mean  that 
I  want  my  salesmen  to  be  credit  men. 
That  isn't  the  idea.  It  is  the  informa- 
tion which  the  men  can  bring  me  that  I 
want,  rather  than  their  judgment  on  a 
man's  credit. 

How  a  Man  Can  Size  Up  a  Dealer. 

"There  are  many  ways  in  which  a 
man  can  size  up  a  dealer.  One  of  the 
simplest  plans  is  to  observe  other  mer- 
chandise in  the  dealer's  store. 

"If  the  salesman  sees  goods  made  by 
a  concern  which  is  known  for  its  tight 
credit  policy,  he  can  assume  that  the 
dealer  is  a  fairly  good  prospect  or  he 
wouldn't  have  the  merchandise  in 
stock. 

47 


Bank  References  Not  Conclusive. 

"Bank  references  as  a  rule  are  not 
conclusive  in  establishing  the  credit  of 
a  retailer.  The  banker  will  say  that  the 
dealer  has  such  and  such  a  balance,  but 
he  will  seldom  give  information  that 
may  hurt  the  retailer's  credit."  In  the 
plan  which  Carter's  Ink  Company  is 
using  the  natural  desire  of  a  salesman 
to  increase  his  volume  of  business  is 
catered  to.  The  sales  force  is  told  that 
by  selecting  good  risks  they  can  sell 
more  goods.  Mr.  Wyman  explained  it 
this  way: 

Good  Risks  Mean  More  Sales. 

"When  I  tell  my  men  that  the  picking 
of  good  credit  risks  will  mean  more 
sales  in  a  year  I  have  to  prove  it.  I  ex- 
plain that  a  man  who  buys  a  bill  of  $30 
and  pays  for  it  in  sixty  days  can,  on  the 
average,  be  sold  only  six  times  a  year. 

"If  that  dealer  paid  for  his  order  in 
thirty  days  it  would  give  the  salesman 
a  chance  to  sell  him  just  twice  as  many 
times  a  year.  In  the  first  instance,  the 
year's  business  would  amount  to  $180, 
in  the  second  the  total  would  be  $360. 
By  separating  quick-paying  dealers  from 
the  slow  ones,  the  salesman  has  actually 
doubled  his  gross  sales,  and  the  com- 
pany's profits  have  kept  step  with 
them." 


Fashions  in  Wallpapers 


Novelty  in  Black  and  White  Will  Not  go  Far— Browns  and  Putty  Shades  —  Tapestry  Effects. 


MONTREAL,  Sept.  HI).—  (Special ). 
— Plain  effects  in  browns  and 
putty  shades  are  being  shown  by 
the  best  Montreal  stores  tor  halls,  liv- 
ing rooms,  and  dining'  rooms,  with  the 
necessary  band  or  cut-out  borders.  For 
bedrooms,  the  tendency  seems  towards 
more  floral  effects,  particularly  to  pinks. 
It  is  noticeable  that  for  the  coming  sea- 
son there  is  a  movement  away  from  the 
plain  effects  for  bedrooms  which  have 
been  shown  for  the  past  few  seasons. 

A  novelty  is  seen  in  the  shape  of  black 
and  white  effects.  This  is  not  going  to 
be  strong,  but  it  is  something  new  that 
will  appeal  to  the  better-class  trade,  and 
at  present  is  only  being  put  out  in  the 
better-class  papers. 

This  idea  comes  from  the  United 
States,  but  it  is  being  followed  by  Can- 
adian makers,  who  are  turning  out  a 
paper  in  which  black  and  white  is  intro- 
duced with  other  colors — a  hinting  at  a 
black  and  white  design.  The  imported 
stuff  is  plain  black  and  white,  and  black 
on  putty  "rounds,  with  borders  to  -match 
which  will  tone  up  the  colors,  black  be- 


ing a  dismal  thing  for  a.  bedroom  by  it- 
self. Black  stripes  are  being  used,  or 
small  odd  designs,  In  stripes,  the  de- 
mand is  either  for  broad  stripes  or  for 
narrow  ones;  to  be  exact,  stripes  1  inch 
to  iy2  inches  are  good  sellers,  and  the 
very  narrow  stripes,  but  stripes  measur- 
ing x/i  inch  to  %  inch  do  not  seem  to  be 
taking  so  well. 

Tapestry  Effects  Have  Good  Call 

Dealers  are  finding  a  big  call  for  large 
tapestry  effects  in  allover  designs  for 
halls,  living  rooms  and  dining  rooms, 
especially  in  soft  tones  of  tan  and  grey. 
For  living  rooms  and  halls  there  is  also 
a  tendency  towards  plain  goods  and  new 
"forest"  effects,  the  latter  being  a  new 
name  for  a  blend.  The  latter  is  being 
shown  mostly  in  30-inch  stuff,  a  widtn 
which  started  last  year,  and  will  be  much 
stronger  this  year.  This  results  in  a 
smaller  number  of  scenes,  there  being 
only  about  half  as  many  joins  on  the 
wail. 

For  parlors,  dealers  are  finding  panel 
effects  rather  good  this  vear,  but  the  de- 


m&r*'-' 


mand  for  this  is  mostly  from  the  better- 
class  French  trade  of  Montreal.  The  Eng- 
lish trade  is  going  in  more  for  plains, 
and  in  some  cases  for  silk  soisettes.  For 
dining  rooms,  it  is  found  that  there  is 
a  strong  likelihood  of  blue  being  a  big 
seller. 

m 

A  DIARY  FOR  SOLDIERS 

Those  desirous  of  sending  gifts  to 
their  friends  and  relatives  in  the 
trenches  are  frequently  at  a  loss  to 
know  what  to  select.  Tobacco,  candies 
and  articles  of  clothing  have  been  sent 
in  large  quantities;  in  fact,  it  has  been 
said  that  tobacco  is  arriving  in  such 
quantities  that  there  is  certainly  no 
shortage. 

The  Federated  Press,  Montreal,  is 
issuing  a  $1.25  book,  entitled  "A  Sol- 
dier's Diary,  4  in.  x  5%  in.  in  size,  to 
fit  the  tunic  pocket.  It  is  bound  in  limp 
leather,  and  each  is  packed  in  a  separate 
carton  ready  for  mailing.  Many  people 
will  want  to  send  one  to  their  friends 
in  the  trenches,  and  as  a  gift  the  diary 
should  be  really  acceptable.  Containing 
as  it  will  the  personal  experiences  and 
impressions  of  the  soldier  at  the  front. 
it  should  prove  a  valuable  record  and 
souvenir  in  the  years  to  come.  Pasted 
on  the  inside  cover,  where  it  cannot  be 
torn  out,  is  a  blank  to  be  filled  in  with 
the  soldier's  name,  rank,  regiment,  and 
other  data,  including  name  of  next  of 
kin,  to  whom  the  diary  can  be  sent  if 
found.  Being  something  quite  new,  and 
of  a  size  that  permits  of  mailing  at  low 
cost,  there  should  be  a  brisk  demand  for 
this  diary,  as  it  is  intended  to  sell  espe- 
cially as  a  Christmas  present  to  soldiers. 
With  this  idea  in  mind,  the  manufac- 
turers have  arranged  for  the  carton  to 
he  suitably  decorated  with  holly,  etc., 
leaving  space  for  the  address. 


ALWAYS     SOMETHING 
INTEREST. 


OF 


Illustration  of  a  unique  display  Idea   for  usinj 
designate   well-knowu   types   of   sailing 


lead   p. 

Vessels. 


The  R.  0.  Smith  Company,  Orillia, 
Out.,  under  date  of  September  4th,  1915, 
write  as  follows: 

Crentlemen, — Enclosed  herewith  find 
$1.00  to  pay  for  one  year's  subscription 
to  Bookseller,  to  August  31st,  1916.  We 
appreciate  the  Bookseller  as  it  comes  in 
month  by  month.  It  has  always  some- 
thing of  interest  to  the  bookseller.  We 
are. 

Yours  very  truly, 

The  K.  0.  Smith  Co. 


48 


«****H 


REPORTS   OF   BEST   SELLERS 
From    Different    Canadian    Cities 

Toronto 

1.  A  Far  Country    Churchill 

2.  The  Money  Master   Parker 

3.  Anne  of  the  Island Montgomery 

4.  Michael    O'Halloran    Porter 

5.  Jaffery   Locke 

6.  Of  Human  Bondage   Maughin 

Hamilton 

1-  K Rinehart 

2.  Michael    O'Halloran Porter 

3.  Jaffery    Locke 

4.  A  Far  Country    Churchill 

5.  Anne  of  the  Island .Montgomery 

6.  Shadow  of  Flames Rives 

Ottawa 

1.  The   Money  Master    Parker 

2.  Michael    0  TIalloran Porter 

3.  Jaffery    Locke 

4.  K Rinehart 

5.  Way  of  These  Women.  .  .  .Oppenheim 

6.  Thirty O'Brien 

Calgary 

1.  A  Far  Country   Churchill 

2.  Anne  of  the  Island Montgomery 

3.  Michael    O'Halloran Porter 

4.  The  Man  of  Iron    Dehan 

5.  Lovable  Meddler  Dairy mple 

6.  Still    Jim    Willsie 

Edmonton 

1.  The   Money   Master Parker 

2.  Jaffery    Locke 

3.  Michael    0  'Halloran Porter 

4.  Ruggles    of    Red    Gap Wilson 

5.  Bealby    Wells 

6.  The   Lovable   Meddler Dalrymple 

Prince  Rupert 

1.  A  Far  Country    Churchill 

2.  Ruggles  of  Red  Gap  Wilson 

3.  Michael   O'Halloran    Porter 

4.  Valley  of  Fear Doyle 

5.  The  Pretender    Service 

6.  Athalie    Chambers 

Moose  Jaw 

1.  A  Far  Country    Churchill 

2.  Michael   O'Halloran    Porter 

3.  Anne  of  the  Island Montgomery 

4.  The   Man   of   Iron Dehan 

■">.  The    Turmoil    Tarkington 

fi.  Jaffery Locke 


St.  John 

1.  If   Any   Man    Sin Cody 

2.  A  Far  Country Churchill 

3.  Anne  of  the  Island Montgomery 

4.  Michael    O'Halloran Porter 

5.  Lovable  Meddler Dalrymple 

6.  The    Money    Master Parker 

Charlottetown 

1.  Anne  of  the  Island Montgomery 

2.  Michael   0  'Halloran    Porter 

3.  The  Heart   of  Uncle   Terry Munn 

4.  The  Bride   of  the  Plains Orczy 

5.  Dragon 's   Teeth    Dehan 

6.  Anne  of  the  Blosson  Shop.  . .  .  Mullins 

Kingston 

1.  K Rinehart 

2.  Michael    O'Halloran Porter 

3.  The   Money   Master Parker 

4.  Jaffery    Locke 

5.  A  Far  Country Churchill 

G.  Anne  of  the  Island Montgomery 

Brantford 

1.  Michael    O'Halloran Porter 

2.  K Rinehart 

3.  A  Far  Country     Churchill 


CANADIAN    SUMMARY 

Fiction 

1.  Michael  O'Hallorau,  Gene  Strat- 

tmi    Porter    148 

2.  A  Far  Country,  Wiuston  Church- 
hill     126 

3.  The   Money    Master,    Sir    Gilbert 
Parker  83 

J.  Anne  of  the  Island,  L.  M.  Mont- 
gomery           76 

5.  Jaffery,  W.  J.  L  >cke  71 

G.  "K."    Mary    Roberts    Rinehart..       44 

Non-Fiction 

1.  J' Accuse. 

2.  War  'Lords. 

3.  Belloc's   Sketch   of  the  War. 

Juvenile 

1.  Children's  History  of  the  War. 

2.  Paddy's    Sword. 

3.  The   Scarecrow    of   Oz. 

BEST   SEINERS  IN  THE  U.S.  ' 

Fiction 

1.  Michael   O'Halloran.     By  Gene  Strnt- 
ton-tPorter. 

2.  A  Par  Country.     By  Winston  Church- 
hill. 

3.  Pollyanna  Grows  Up.     By  Eleanor  H. 
Porter. 

4.  "K."     By   Mary   Roberts   Rinehart. 

5.  .Taffrey.      By    William    J.    Locke. 

6.  Anne  of  the  Island.     By  L.  M.  Mont- 
gomery. 

Non-Fiction 

1.  When  a   Man  Comes  to  Himself. 

2.  Spoon    River   Anthology. 

3.  Eat  and   Grow  Thin. 

Juvenile 

1.  Doodles. 

2.  Patty's    Romance. 

3.  Hosts   of  the  Air. 


Moncton,  N.B. 

1.  The    Money    Master Parker 

2.  A  Far  Country Churchill 

The  Courtship  of  Rosamond  Hope 

Berta   Ruck 

4.  Michael    O  'Halloran     Porter 

5.  Jaffery Locke 

(i.  Shadow   of  Flames Rives 

Guelph 

1.  The    Money    Master'. Parker 

2.  Michael    0  'Halloran Porter 

3.  A  Far  Country Churchill 

4.  Anne  of  the  Island Montgomery 

•"'•  K Rinehart 

'»■  Jaffery    Locke 

Chatham,   Ont. 

1 .  Michael    0  'Halloran Porter 

2.  Polh  rtnna    Grows    Up Porter 

3.  Athalie    Chambers 

4.  Who    Goes    There? Chambers 

5.  Prairie  Wife    Stringer 

6.  The    Money    Master Parker 

St.   Catharines 
LA    Far    Country Churchill 

2.  Michael    0  'Halloran Porter 

3.  The    Money    Master Parker 

4.  Anne  of  the  Island Montgomery 

5.  Jaffery   Locke 

6.  Athalie    Chambers 

Pembroke 

1.  A  Far  Country Churchill 

2.  Jaffery    Locke 

3.  Anne  of  the  Island Montgomery 

4.  The    Turmoil    Tarkinton 

5.  Ruggles  of  Red  Gap Wilson 

6.  Keeper  of  the  Door  Dell 

St.  Thomas 

1.  Michael    0  'Halloran     Porter 

2.  If   Any   Man    Sin Cody 

3.  The   Money   Master Parker 

4.  Mary   Moreland Van    Vorst 

5.  Pollyanna    Grows    Up Porter 

().  Angela 's    Business Harrison 

Peterboro 

1 .  Michael    0  'Halloran Porter 

2.  A  Far  Country Churchill 

3.  The    Harbor Poole 

4.  Jaffery    Locke 

5.  The    Turmoil    Tarkington 

6.  Anne  of  the  Island Montgomery 

Winnipeg 

1.  "K"    Rinehart 

2.  A  Far  Country    Churchill 

3.  Michael    0  'Holloran    Porter 

4.  The    Money   Master    Parker 

5.  The  Double  Traitor Oppenheim 

6.  Jaffery Locke 


49 


The  Best  Selling  Book  of  the  Month 

Something  About  Gene  Stratton  Porter's  New  Novel,  "Michael  O'Halloran,"  by  Findlay  I. 

Weaver,  Editor  of  Bookseller  and  Stationer. 


Epigrams  From   "Michael  O'Halloran" 

"1  see  the  parks  are  full  of  rich  folks 
(lolling'  up  dogs,  feeding  them  candy  and 
sending  them  out  for  an. airing  in  their 
automohles;  so  it's  up  to  the  poor 
people  to  look  after  the  homeless  child- 
ren, isn't  it?" — Mickey. 

*  *     * 

"Next  time  I  call  for  help.  I  won't  ask 
to  have  anybody  sent.  I'll  ask  Him  to 
let  me  save  our  souls  myself." — Mickey. 

''Try  grin  'stead  of  grouch  just  one 
day  and  see  if  the  whole  world  doesn't 
look  "brighter   before    night." — Mickey 

■        »        a 

"What  each  woman  honestly  wants  is 
her  man,  her  cave  and  her  baby." 

*  *     *  — Leslie. 
"A  tiling  I  can't  understand  is  why, 

when  the  Lord  was  making  mothers,  He 
didn't   cut   all   of   them   from    the   same 

piece  he  did  you." — Mickey. 

»     *     * 

''I  can  furnish  the  logic  for  one  fam- 
ily and  most  men  I  know  feel  confident 
to  do  the  same." — James  Minturn. 

"S'pose  you  do  own  a  grouch,  what's 
the   use   of   displaying   it   in   your   show 

window ¥ ' ' — Mickey. 

*  *     # 

"The     country    is    all    the    heaven     a 

body   needs,  in  June." — Mickey. 

*  *     * 

"You  can  busy  yourself  planning  how- 
to  make  our  share  of  the  world  over  so 
it'  will   bring   all   the  joy   of   the   world 

to  the  front  door.  "—Peter. 

*  *     * 

"I'm  dead  against  bunching  children 
in  squads.  If  rich  folks  want  to  do 
something  worth  while  with  their  money, 
they  can  do  it  by  each  family  taking  as 
many  orpkings  as  they^  can  offord,  and 
raising  them  personal.     See?" — Mickey. 

*  *     # 

JUST  as  the  sayings  of  Mickey  pre- 
dominate among  the  excerpts  from 
the  hook,  as  presented  in  the  fore- 
going epigrams,  so  does  Mickey  over- 
shadow all  the  other  characters  in  Gene 
Stratton  Porter's  new  book  "Michael 
O'Halloran." 

There  are  other  lovable  and  interest- 
ing personalities  in  the  tale,  but  the 
little  Irish  newsboy  Mickey,  is  the  chief 
centre  of  interest. 

As  a  newsie  he  is  one  among  a  mill- 
ion, '  because  model  boys  are  scarce  in 
any  class,  but  a  paragon  such  as  Mickey, 
is  a  rarity  indeed  among  the  hordes  of 
unregenerates  who  constitute  the  rauc- 
ous-luhged  vendors  of  newspapers  in  any 


large  city.  No,  Mickie  isn't  at  all  typi- 
cal of  newsboys,  but  that  doesn  't  alter 
the  fact  that  he's  a  mighty  interesting- 
boy. 

To  begin  with  he  had  the  advantage 
of  another  rarity  among  the  classes  from 
whom  come  the  world's  supply  of  news- 
boys— a  pious  Christian  mother,  who  did 
what  too  few  city  mothers,  poor  or  weal- 
thy do,  in  these  twentieth  century  days. 
She  made  it  her  first  consideration  in 
life  to  develop  his  permanent  love,  hy 
evincing  her  love  for  him  in  adopting  a 
sane  course  of  inculcating  the  right  prin- 
ciples of-  life  in  his  mind. 

Mickey's  father  had  been  a  drunkard 
whose  passing  had  been  a  blessing  to 
widow  and  son.  The  mother  managed 
to  eke  out  an  existence  in  a  single-room- 
ed home  in  the  slum  section  of  "Multio- 
polis, "  and  one  of  her  ambitions  in 
teaching  her  boy  to  be  self-supporting- 
even  at  an  early  age,  was  to  prevent  him 
from  being  consigned  to  an  orphan 
asylum  after  her  death. 

Mickey's  inherited  antipathy  to  such 
an  institution  is  picturesquely  expressed 
in  his  assertion  that  he  is  "dead  against 
bunching  children  in  squads." 

Many  a  reader,  who  has  seen  such  a 
squad  of  orphans,  all  exactly  alike  so 
far  as  is  humanly  possible;  suits  of 
some  exceedingly  dull-colored  cloth,  and 
every  other  item  of  attire  cut  to  pattern 
and  hair  clipped  a  la  convict;  said  squad 
being  let  out  on  parole  to  file  into  some 
conspicuous  portion  of  the  gallery  of  a 
church — so  as  to  detract  as  much  of  the 
attention  of  the  worshippers  as  possible 
from  the  sermon,  eyes  just  naturally  be- 
ing focused  there  by  the  sameness  in  the 
appearance  of  the  boys — can  fully  ap- 
preciate the  sentiment  expressed  by  Mic- 
key. 

But  his  protest  is  based  on  a  more 
vital  experience.  His  mother  had  been 
reared  in  an  orphans'  home,  and  her 
chief  object  in  life  along  with  her  care 
for  the  spiritual  and  moral  well-being 
of  her  boy  was  to  insure  him  against  a 
similar  fate. 

As  a  result  of  his  mother's  careful 
l  raining.  Mickey  was  able  to  keep  the 
humble  home  after  her  death,  making 
his  way  in  life  by  selling  newspapers. 

Came  a  time  when  his  finances  were 
such  that  he  was  able  to  contemplate  the 
purchase  of  a  dog  for  company. 

Then  one  day  chance  drew  him  to  the 
hovel  where  a  little  crippled  girl  was 
left  alone  in  rags  and  misery  in  mortal 
dread  of  "being  took"  by  the  official  of 
the  orphans'  home.  Her  anguished  cries 
attracted  Mickey,  who  immediately  ap- 
50 


propniated  the  child,  philosophically  sav- 
ing to  himself:  "She's  lots  better  than 
a  dog.  She  won't  cat  much  more  and 
she  can  talk." 

Later  Mickey  said  to  her:  "If  you'd 
been  a  dog,  I  was  going  to  name  you 
Partner.  But  you're  mine  just  as  much 
as  if  you  was  a  dog.  Lily!  that's  what 
God  made  you;  that's  what  I'm  going 
to  call  you." 

This  was  after  he  had  taken  the  little 
crippled  girl  to  his  home,  and  by  dint  of 
much  scrubbing  to  remove  accumulated 
layers  of  dirt  of  long  standing,  and  tedi- 
ous labor  in  untangling  her  matted  hair, 
she  had  come  out  of  the  ordeal  a  verit- 
able little  angel  for  beauty. 

The  story  of  Mickey's  progress  in  life 
and  the  incidental  curing  of  Lily's  lame 
hack  through  his  instrumentality,  togeth- 
er witli  the  interesting  association  of 
other  people  with  whom  his  interests 
were  linked,  together  with  the  contemp- 
oraneous developments  of  moment  in 
the  lives  of  other  characters  of  the  story.- 
make  up  a  tale  that  adequately  accounts 
for  the  many  thousands  of  copies  being 
said  of  this  new  story  by  the  author  of 
"Freckles,"  and  the  other  "best  sell- 
ers" which  she  has  written. 

The  Author's  Start 
Having  in  mind  the  hundreds  of 
thousands  of  Gene  Stratton  Porter's 
hooks  that  have  been  sold,  making  her 
one  of  the  conspicuously  sucessful  of  the 
world's  novelists,  it  is  interesting  to  re- 
late her  experience  in  getting  her  first 
story  published.  It  was  one  of  the  nature 
stories  of  the  sort  that  subsequently 
brought  her  world-wide  fame. 

After  despatching  it  to  a  magazine 
she  haunted  the  post  office  day  after  day 
in  the  hope  of  getting  a  letter  of  accept- 
ance from  the  publishers,  but  none  came. 
Then  one  day  a  friend  told  of  having 
seen  her  story  in  the  magazine.  The 
budding  author  managed  to  restrain  her 
surprise  and  excitement,  but  she  lost  no 
time  in  possessing  herself  of  that  maga- 
zine. Then  she  hurried  home  locked 
herself  up  in  her  room  and  enjoved  to 
the  full  the  blissful  experience  of  read- 
ing her  first  story  in  print !  Then  she 
sat  down  and  poured  out  her  heart  to 
the  editor  thanking  him  for  publishing 
the  story.  Thought  of  receiving  pay- 
ment for  it  didn't  enter  her  mind  and 
didn't  matter.  But  with  the  editor's  re- 
ply came  a  cheque,  and  a  request  for 
more  stories  of  the  same  sort,  or  pre- 
ferably a  book.  "The  Song  of  the  Card- 
inal" ensued  and  that  book  still  oc- 
cupies the  warmest  spot  in  its  author's 
heart. 


Why  Not  a  "Published-in-Canada''  Campaign? 


By   Percival   B.   Walmsley 


CANADIANS  do  not  support  their 
own  publications  as  they  should. 
A  glance  at  the  bookstore  counter 
or  the  stall  of  the  railway  platform  or 
s  eamboat  deck  reveals  this.  Amongst 
the  bright  array  of  weeklies  or  month- 
lies, the  proportion  published  in  Can- 
ada is  woefully  small. 

There  are  numerous  and  worthy  Can- 
adian publications,  but  it  needs  a  Sher- 
lock Holmes  to  find  them.  They  are  not 
even  under  the  counter,  to  be  produced 
on  demand.  Many  are  practically  un- 
known to  a  large  number  of  Canadians, 
and  the  booksellers  cannot  or  will  not 
enlighten  them.  A  booklet  by  a  To- 
ronto subscription  agency  gave  an  exten- 
sive list.  Through  that  means  I  have  pro- 
cured some  of  these  excellent  periodicals, 
including  one  which  was  quite  unknown 
to  the  bookseller  of  Ourville,  even  though 
he  was  good  enough  to  let  me  have  a 
last  month 's  issue  of  another  at  half- 
price.  I  had  expected  to  be  able  to 
obtain  a  good  bundle  of  Canadian  pub- 
lications for  home  perusal,  but  it  could 
not  be. 

Three  magazines  of  a  Philadelphia  pub- 
lishing house  were  chiefly  conspicuous.  In 
another  part  of  the  same  store  other 
American  monthlies  were  prominently 
displayed.  I  demanded  a  reason  from 
the  complacent  bookseller  of  Ourville. 
Who  was  to  blame,  the  public,  the  book- 
seller or  the  publisher,  for  the  dearth  of 
Canadian  and  the  plentitude  of  Amer- 
ican reading  in  this  Canadian  town  far 
away  to  the  north  of  Toronto? 

Bookseller    of    Ourville    Blames 
Publishers 

"Why  don't  they  send  a  sample  copy 
to  the  news  agents  with  a  bill  for  dis- 
playing?" said  he.  The  same  idea  had 
occurred  to  me.  "Are  you  treated  fairly 
bv  the  Canadian  publisher?"  I  asked. 
He  was  treated  fairlv  enough,  but  the 
American  publisher  offered  him  more  in- 
ducements and  helped  him.  For  instance, 
one  firm  offered  to  send,  and  did  send 
him  all  kinds  of  window  ads,  and  he  used 
them.  It  also  offered  a  prize  of  a  free 
pass  to  the  'Frisco  Exposition  for  the 
agent  with  the  biggest  increase  in  sales. 
Another  company  sent  a  circular  offer- 
ing a  premium  on  increased  sales.  The 
American  publisher  dealt  directly  with 
him,  but  the  Canadian  publications  were 
obtained  through  a  Toronto  wholesale 
house. 

Furthermore,  he  considered  they  were 
too  high  a  price  for  what  was  in  them. 
"For  the  same  money  I  can  give  you 
double  the  amount  of  reading  in  an 
American  magazine."  He  spoke  in  awed 
tones  of  the  circulation    of  these  latter. 


and  said  (how  could  he  know  it?)  that 
Canadian  publishers  did  not  pay  enough 
for  their  stories.  He  concluded  with  a 
sigh,  "They  haven't  the  circulation,'' 
but  seemed  to  think  they  might  vastly 
increase  it  by  a  more  forward  policy, 
and  by  more  advertising  of  their  produc- 
tions. 

Canadian  Manufacturers.  Take  Notice! 

Circulation  and  ads  are  closely  linked 
together.  One  Toronto  magazine  which 
I  like  reading,  carries  a  large  number  of 
ads.  Of  what?  Of  your  goods,  Mr. 
Manufacturer.  The  improved  circula- 
tion of  all  such  magazines  should  interest 
you  and  your  employees.  Every  adver- 
tiser should  ocasionally  present  his  em- 
ployees with  copies,  and  see  that  they 
can  easily  obtain  them  subsequently. 
Each  employee  is  a  prospect  for  some 
other  manufacturer  or  distributor. 

An  analysis  of  the  ads  of  one  maga- 
zine showed  that  89  were  by  Toronto 
firms;  Montreal  contributed  38,  and 
Hamilton,  Ottawa.  Berlin,  London  and 
Paris  followed.  The  products  of  many 
another  Ontario  town  appeared,  such  as 
Windsor,  Welland,  In»ersoll,  Brampton, 
Peterborough,  Walkerville,  St.  Cathar- 
ines, Gait.  Preston,  Chatham,  Oshawa. 
Penetang,  etc.  Towns  in  other  provinces 
were  represented,  too.  from  Yarmouth, 
N.S.,  to  Vancouver,  B.C.  The  readers  of 
such  maaazines  cannot  fail  to  gain  a 
knowledge  of  (the  eood>s  which  are 
"Made  in  Canada."  Let  the  manufac- 
turer on  holiday  take  note  of  what  is 
sold  and  read  throughout  Canada. 

Duty  of  the  Canadian  Public 

It  seems  absurd  to  have  to  urge  the 
Dominion  to  read  its  own  or  British  pub- 
lications in  preference  to  or  at  least 
equally  with  those  of  another  country, 
however  near  oreogTaphically. 

One  would  be  very  much  surprised  on 
returning"  to  England  to  find  the  book- 
stalls full  of  French  magazines,  with  just 
one  or  two  English  periodicals,  even  if 
we  are  allies,  and  even  if  we  all  under- 
stood  French. 

Richmond  Hill,  Surrey,  would  not  ex- 
pect to  he  importuned  to  purchase  r 
weekly  from  Holland,  but  Richmond 
Hill,  Ontario,  seems  to  take  its  Pennsyl- 
vania weekly  as  part  of  the  established 
order  of  things.  Of  course,  if  we  knew 
that  along  the  outskirts  of  Philadelphia 
boys  were  sellinsr  a  Toronto  weekly — 
well,  that  would  he  an  intellectual  reci- 
procity indeed ! 

No,   our   home    papers   are    best   for   us 

to  read.    How  else  ate  we  to  learn  about 

our    Dominion    and    its    advantages    and 

problems?    Splendid  as  are  the  American 

51 


magazines  in  many  ways,  they  are  more 
suitable  for  our  neighbors  than  for  our- 
selves. They  will  not  help  us  to  build 
up  Canada.  We  cannot  look  to  them  for 
such  articles  as  we  find  in  our  own  pub- 
lications. We  shall  not  through  them  get 
acquainted  with  our  own  writers  and 
artists.  It  is  well  to  consider  our  immi- 
gration policy.  There  is  keen  criticism 
of  that  in  a  Toronto  magazine,  while  the 
same  contains  an  account  of  the  Peace 
River  District.  The  reviews  are  of  books 
by  our  own  publishers.  There  are  patrio- 
tic  articles  dealing  with  the  brave  deeds 
of  Britons  or  Canadians  of  former  days, 
and  descriptive  articles  of  parts  of  Can- 
ada, and  periods  of  our  own  history. 
Articles  on  social  conditions  refer  to  our 
own  instead  of  those  in  New  York. 
Municipal  Housekeeping  is  that  which  is 
taught  in  Toronto.  The  urgent  need  for 
conservatism  is  with  regard  to  our  own 
resources. 

We  cannot  expect  the  Americans  to 
tell  us  of  the  successful  Canadians  at 
Harvard,  nor  to  give  us  character 
sketches  of  our  own  manufacturers,  or 
ofher  noted  men.  We  may  read  of  their 
own  able  women  in  their  magazines,  but 
they  will  not  inform  us  of  the  School 
Board  Lady  of  Toronto,  nor  chronicle 
the  successive  steps  in  the  career  of  the 
Little  Princess  of  the  Stage,  'Christie 
M-cDonald  of  Pictou.  N.<S. 

We  should  surely  be  interested  in 
things  British.  One  magazine  gives  us  a 
series  of  reviews  from  such  old  friends 
as  The  Quiver,  Pearson's  Weekly,  Cham- 
bers' Journal,  etc.  It  makes  the  British- 
born  feel  as  if  he  were  back  in  the  free 
library  of  his  native  town. 

We  should  prefer  our  own  writers' 
treatment  of  war  subjects,  and  accounts 
of  our  allies  and  their  countries  are  more 
sympathetically  dealt  with  by  them  than 
by  the  writers  of  a  neutral  country.  Many 
of  the  serials  are  by  well-known  Eng- 
lish novelists.  In  one  magazine  is  some- 
thing from  "<J.  A.  Birmingham,"  while 
another  has  a  story  by  Joseph  Hocking. 
All  these  are  links  with   the  Motherland. 

The  women's  magazines  from  the  south 
of  us  are  written  for  a  more  luxurious 
and  wealthy  set  than  our  own.  They  are 
rather  incentives  to  extravagance  in  their 
menus  and  their  fashions.  The  publish- 
ers who  cater  for  our  womenfolk  diffuse 
a  different  and  more  bracing  atmosphere. 
They  investigate  Twilight  Sleep  with 
greater  caution.  Their  recipes  are  more 
simple:  the  humble,  necessary  potato  is 
not  forgotten.  The  fashions  are  not  so 
elaborate.  The  better  baby  minds  are  to 
be  those  of  our  own  Canadian  babies. 
The  articles  on  Poultry  are  more  likeley  to 


BOOKSELLER   AND   STATIONER 


be  suited  to  our  conditions  vvlieu  contri- 
buted by  an  expert  from  our  own  Experi- 
mental Farm  at  Ottawa,  than  by  a  pro- 
fessor from  a  Southern  State. 

Pub'lie  and  publisher  and  bookseller 
must  get  together  for  their  own  good 
and  the  good  of  the  Dominion. 

Some  Institute  women  to  wiiom  the 
subject  wras  broached,  realized  its  im- 
portance, and  lamented  their  ignorance. 
One  was  even  in  favor  of  starting  a  cam- 
paign on  behalf  of  our  Canadian  publi- 
cations. There  is  a  well  of  public  inter- 
est and  sentiment  from  which  to  draw. 
It  behooves  the  Canadian  publisher  to 
draw  from  it  and  to  benefit  himself  and 
others. 


BOOK    NEWS 

"In  Times  Like  These"  is  a  title  se-' 
lected  for  "the  new  volumes  of  essays  by 
Nellie  M.  MeClung,  to  be  published  this 
month.  Interest  in  this  new  book  and 
the  other  works  of  this  author  will  be 
enhanced  by  the  fact  that  Mrs.  McClung 
is  now  on  a  lecture  tour  through  Canada. 
She  will  speak  in  Massey  Hall,  Toronto, 
on  October  13,  and  later  in  other  cities 
and  towns  of  Eastern  Canada. 

Professor  Donald,  of  McMaster  Uni- 
versity, is  the  author  of  an  important 
new  industrial  volume,  entitled  "The 
Canadian  Iron  and  Steel  Industry,"  be- 
ing a  valuable  contribution  to  the  gen- 
eral economic  history  of  Canada,  throw- 
ing light  on  the  principle  of  the  protec- 
tion of  industries  and  the  consequent 
effect  on  Canadian  politics  and  commer- 
cial expansion. 

This  work  is  one  of  the  prize  essays 
in  Economics  in  the  competition  of  writ- 
ings dealing  with  economical  and  com- 
mercial subjects,  for  which  liberal  prizes 
are  awarded  annually'  through  the  liber- 
ality of  Hart,  Schaffner  &  Marx,  of 
Chicago. 

A  book  of  verse  in  French  has  been 
published  in  Montreal  under  the  title  of' 
"Reveries:  Poesies  and  Sonnets,"  the 
w:ork  of  W.  A.  Baker. 
•  The  Hudson's  Bay  country  is  the 
scout  story,  by  Ed- 
entitled  "The  Forest 


scence  of  a  boy 
ward  Huntington 
Pilot." 

New  Brunswick  is  the  scene  of  Chaun- 
cey  Hawkins'  new  book  "The  Little  Red 
Doe."  Readers  will  recall  this  author's 
series  of  New  Brewster  stories  of  that 
province. 

"Me"  is  hardly  a  novel,  though  it  has 
many  of  the  aspects  of  fiction.  It  is 
rather  an  autobiography,  sincerely  writ- 
ten, of  a  young  girl  who  eventually  be- 
comes a  successful  author  and  play- 
wright, and  of  her  struggles  from  the 
moment  of  leaving  her  Canadian  home 
to  become  the  assistant  editor  of  a  jour- 
nal in  Jamaica  until  she  rids  herself  of 
the  man  with  whom  she  believed  herself 
to  be  in  love — a  man  greatly  her  senior 
and  a  rather  dreadful  person  in  spite  of 


his  kindness  to  her.  Although  published 
anonymously,  the  author  of  "Me"  is  be- 
lieved to  be  Onoto  Watanna  (Mrs.  Win- 
nifred  Eaton  Babcock).  The  book  has 
an  introduction  by  Miss  Jean  Webster. 

Hire  your  own  or  your  wife's  relatives 
to  work  in  your  store  if  you  like,  but 
hold  them  to  the  same  rules  that  are 
made  for  the  rest  of  the  force. 

War  or  no  war,  business  will  never 
be  good  with  the  man  who  constantly 
thinks   and   talks   hard   times. 


MR.  LE  ROSSIGNOL  AND  HIS  BOOKS 

J.  E.  Le  Rossignol,  whose  likeness  is 
presented  herewith,  was  born  in  the  City 
of  Quebec,  of  Jersey  (Channel  Islands) 
and  Irish -Scotch  parentage,  graduated 
with    honors   at   McGill    University,   and 


J.   E.    LE    ROSSIGNOL; 
Author  of   "Jean   Baptistc." 

afterwards  took  his  Ph.  D.  at  Leipzig. 
Though  for  many  years  Professor  of 
Economics  in  Denver  University  and 
now  head  of  the  Department  of  Econ- 
omics and  Dean  of  the  School  of  Com- 
merce in  the  University  of  Nebraska,  he 
is  much  attached  to  his  native  land,  and 
often  wanders  back  to  spend  a  happy 
holiday  among  the  Laurentians.  In  his 
new  book,  "Jean  Baptiste,"  the  realistic 
description  of  a  fishing  contest  in  the 
chapter,  entitled  "The  City  Man,"  is 
written  by  an  expert  angler,  and  the  pic- 
tures of  lake  and  mountain  scenery  in 
"The  Wilderness"  and  "The  Cure"  are 
painted  by  one  who  has  spent  many  an 
hour  in  his  canoe  on  "Lac  Desir, "  who 
knows  and  loves  the  wildflowers,  the 
forest  trees,  the 'timid  birds  and  animals, 
and  to  whom  "The  Wilderness  is  as  the 
Garden  of  the  Lord." 
52 


Mr.  Le  Rossignol  gives  us  charming 
pictures  of  life  in  the  parishes  north  of 
the  St.  Lawrence,  of  the  customs  and 
characteristics  of  the"  country  folk,  de- 
voted to  their  church,  fond  of  gossip, 
averse  to  change,  yet  eager  to  see  the 
world  and  to  make  money.  Though 
neither  a  Roman  Catholic  nor  a  French 
Canadian,  he  does  justice  to  the  devoted, 
genial  parish  priest,  and  thoroughly  un- 
derstands the  point  of  view  of  the  habi- 
tant. 

There  has  come  to  Bookseller  and 
Stationer  a  copy  of  the  first  issue  of 
"The  Maple  Leaf  Magazine,"  published 
and  sold  in  London  for  the  benefit  of 
Canadian  prisoners  of  war  and  field 
forces,  cigarette  and  tobacco  fund.  It 
is  described  as  the  magazine  of  the  Can- 
adian Expeditionary  Force  Pay  and  Re- 
cord Office.  The  editor  is  Staff-Ser- 
geant  Charles  Crean,  and  is  of  hip 
pocket  size,  selling  for  a  shilling. 

The  publication  of  this  magazine  was 
deemed  important  enough  to  have  the 
fact  cabled  to  this  country  and  in  the 
British  press.  Its  birth,  mission  and  con- 
tents have  been  widely  heralded. 

Poems,  skits,  songs,  epigrams,  port- 
raits and  contributed  articles  by  distin- 
guished British  literary  men  constitute 
a  portion  of  the  contents.  Lists  of  the 
muster  roll  of  officers  and  the  nominal 
roll  military  staff  are  given.  The  battle 
of  Ypres  is  described,  as  is  also  Lon- 
don's reception  to  Premier  Borden. 

The  modest  magazine  is  inviting  as 
to  appearance  and  printing  and  thor- 
oughly entertaining. 

"A  Countess  from  Canada,"  is  the 
title  of  a  story  by  Bessie  Marchant 
which  will  satisfy  every  girl's  love  of 
the  romantic  and  give  her  a  bright  pic- 
ture of  heroism.  The  scene  is  laid  in  the 
Hudson's  Bay  country  and  the  story 
i  entres  around  the  struggles  of  an  hero- 
ic girl  to  aid  her  father.  As  might  be 
expected  the  story  is  very  adventurous, 
while  the  strange  circumstances  which 
lead  to  her  becoming  a  countess  are  set 
forth  in  due  order. 

The  author  is  one  of  the  greatest  of 
latter-day   story-tellers  for  girls. 

Dillon  Wallace,  who  has  written  so 
many  stories  about  the  Labrador,  has  a 
new  volume  of  Canadian  interest  coming 
out  shortly  under  the  third  of  "The  Fur 
Trade  Adventurers."  It  is  a  tale  of  the 
Hudson  Bay  country. 


PRESTON'S    STRATHCONA 

Another  edition  is  in  progress  of  pub- 
lication of  Preston's  "Life  and  Times 
of  Lord  Strathcona. "  The  discussion 
occasioned  by  the  plentiful  condemna- 
tion of  this  book  by  a  large  section  of 
the  public  press  has  apparently  whetted 
the  appetite  of  a  lot  of  people  to  read 
the  book. 


LITERATURE    OF    THE    WAR 


The  War  Angels 

lu  periods  of  great  national  stress, 
when  the  responsibilities  facing  a  people 
call  for  an  effort  superhuman,  the  mind 
is  more  prone  than  in  times  less  tense  to 
place  dependence  upon  divine  aid  and  to 
believe  that  supernatural  powers  are 
exerting  their  might.  This  tendency  is 
embodied  in  a  little  volume  entitled 
"The  Bowmen  and  Other  Legends  of 
the  War,"  which,  written  by  Arthur 
Machen,  is  about  to  be  published.  The 
potent  character  of  these  tales  of  later 
day  miracles  is  well  exemplified  by  the 
fact  that  the  story  of  "The  Bowmen," 
with  its  allusion  to  the  appearance  of  a 
supernatural  host,  has  been  accepted 
widely  in  England  as  fact.  Upon  its 
publication  in  serial  form,  there  came 
to  the  author  scattered  inquiries  from 
editors  of  occult  journals  as  to  the  foun- 
dation of  the  story.  When  the  author 
denied  that  his  composition  had  any 
basis  in  fact,  to  his  amazement,  some  of 
his  ( orrespondents  maintained  that  he 
must  be  mistaken.  In  provincial  papers 
hot  controversy  was  waged  regarding 
the  exact  nature  of  the  appearances. 
The  pulpit  as  well  as  the  press  warmly 
seized  upon  the  incidents  of  the  story. 
Bishop  Welldon,  Dean  Hensley  Henson, 
Bishop  Taylor  Smith  (the  Chaplain-Gen- 
eral), and  many  other  clergy  have  occu- 
pied themselves  with  the  matter.  Dr. 
Horton  preached  about  the  "Angels"  at 
Manchester ;  Sir  Joseph  Compton  Rickett 
(president  of  the  National  Federation 
of  Free  Church  Councils)  stated  that 
the  soldiers  at  the  front  had  seen  visions 
and  dreamed  dreams,  and  had  given 
testimony  of  powers  and  principalities 
fighting  for  them  or  against  them. 

May  Sinclair  on  the  War 

"When  I  set  out  to  keep  a  journal  I 
pledged  myself  to  set  down  only  what 
I  have  seen  or  felt."  This  sentence 
from  May  Sinclair's  introduction  to  her 
new  book,  "A  Journal  of  Impressions  in 
Belgium,"  gives  the  reader  at  once  a 
true  concept  of  the  spirit  animating  that 
volume.  Miss  Sinclair  has  not  attempted. 
as  have  many  other  visitors  to  the  war 
zone,  to  explain  the  history  and  causes 
of  the  war  to  make  clear  the  significance 
of  the  various  encounters  from  a  mili- 
tary standpoint.  She  has,  rather,  sought 
to  describe  her  own  feelings  toward  the 
terrible  things  which  she  saw  and 
through  which  she  passed.  The  chief  in- 
terest of  the  work,  and  that  it  is  interest- 
ing no  one  can  deny,  lies  in  its  revelation 
of   the    mental    reaction    of   one   of   the 


greatest    literary   minds  of  England  to- 
ward the  war  when  seen  near  at  hand. 

Miss  Sinclair  is  primarily  a  novelist. 
"The  Three  Sisters,"  her  latest  novel, 
to  say  nothing  of  "The  Divine  Fire" 
and  several  others,  have  placed  her  in 
the  front  rank  of  modern  writers,  but 
that  she  is  not  purely  an  imaginative 
writer  this  journal  shows  conclusively. 
It  is  perhaps  the  most  vivid  picture  that 
has  yet  come  out  of  the  war  areas. 

"With  Our  Russian  Allies:  The  Tale 
of  Cossack  Fighting  in  the  Eastern  Cam- 
paign," is  the  title  of  a  new  book  re- 
cently issued,  the  author  being  Capt. 
Brereton.  It  is  a  book  of  war  interest 
intended  to  appeal  particularly  to  boy 
readers.  Boys  in  the  story  take  part  in 
the  daring  Russian  raid  into  East  Prus- 
sia, which  did  so  much  to  draw  pressure 
off  allied  forces  in  France  at  a  critical 
time.  Capt.  Brereton  piles  up  adven- 
tures of  all  sorts  for  his  heroes  among 
the  Masurian  Lakes.  Another  new  book 
by  the  same  author  is  entitled  "At 
Grips  With  the  Turks" — a  story  of  the 
Dardanelles  campaign. 

"The  Inevitable  War,"  (La  Guerre 
Qui  Vient),  by  Francis  Delaisi,  a  promin- 
ent French  socialist,  written  in  1911,  to 
set  forth  the  war  that  was  certain  to  come 
between  England  and  Germany,  balances 
the  probable  policies  of  each  country  to- 
ward the  French  nation  when  the  war 
should  come.  The  author  concludes  that 
Germany's  need  of  France  would  ho 
French  gold  and  England 's  need  French 
soldiers.  In  view  of  present  events  the 
book  is  remarkably  interesting.  The 
French  original  and  the  English  transla- 
tion are  printed  on  opposite  pages. 

"Great  Britain  and  the  next  war," 
by  Sir  Arthur  Conan  Doyle,  is  a  reply 
to  "Germany  and  the  Next  war"  by 
General  Von  Bernhardi,  with  an  ingen- 
ious and  plausible  suggestion  far  Eng- 
land's defence.  The  author  is  a  sincere 
and  earnest  patriot,  a  man  who  is  known 
not  only  as  the  creator  of  the  inimitable 
"Sherlock  Holmes"  but  also  as  the 
recognized  historian  of  the  Boer  War, 
whose  word  is  given  serious  consider- 
ation by  his  countrymen.  To  appreciate 
the  British  spirit  in  the  yreat  European 
conflict,  one  should  read  this  important 
little  book  which  is  issued  in  a  25c 
paper  edition. 

With  the  Russian  Army 
Another  book  which   is  apparently  to 
find  many  readers  is  Colonel  Robert  R. 
McCormick's  "With  the  Russian.  Army: 

53 


Being  I  he  Experiences  of  a  National 
Guardsman  at  the  Front."  Announced 
for  publication  September  15th,  the  ad- 
vance orders  were  so  large  that  the  sec- 
ond edition  was  printed  prior  to  the 
book's  appearance.  Col.  McCormick  has 
but  recently  returned  from  the  front  and 
many  people  are  anxious  to  know  what 
he^  saw  there.    • 

The  Soul  of  the  War 

Philip  Gibbs,  who  has  seen  much  of 
the  horrors  of  war  in  .  Belgium  and 
France  as  correspondent  of  the  London 
Daily  Chronicle  says  that  no  person  who 
comes  to  appreciate  the  reality  and  ex- 
tent of  these  horrors  can  fail  to  use  his 
influence  toward  preventing  another 
such  war  and  that  is  the  theme  of  a 
book  he  has  written  under  the  title  of 
"The  Soul  of  the  War,"  just  published 
in    Canada. 

An  important  announcement  is  "The 
Book  of  Belgium's  Gratitude,"  which  is 
to  be  issued  under  the  highest  patronage, 
with  contributions  by  King  Albert  and 
many  distinguished  Belgian  personages. 
It  will  be  printed  in  French  and  English. 
W.  J.  Locke  will  act  as  translation 
editor.  The  profits  will  be  placed  at  the 
disposal  of  Queen  Mary. 

"The  Devil's  Bond:  How  Italy  Will 
Defeat  Them,"  is  the  title  of  a  new  book 
by  W.  LeQueux,  in  which  he  discusses 
the  entrance  of  Italy  into  the  war.  He 
points  out  that  Italy  joined  the  allies  as 
the  outcome  of  irresistible  popular  de- 
mand on  the  firm  principle  that  duty 
made  firm  neutrality  both  a  moral  crime 
and  a  political  blunder.  Mr.  LeQueux 
has  for  many  years  been  a  resident  in 
Italy,  and  he  writes  largely  from  the  re- 
sults of  his  own  personal  knowledge  and 
experience. 

In  "The  Pentecost  of  Calamity,"  by 
Owen  Wister,  the  tragedy  of  Germany 
is  vividly  depicted.  This  tragedy  Mr. 
Wister  sees  to  have  been  the  state  of 
mind  that  made  it  possible  for  that  great 
nation  to  "spring  at  the  throat  of  an 
unexpecting  and  unprepared  world." 
The  universal  significance  of  the  conflict 
and  something  of  its  special  importance 
to  the  United  States  are  pointed  out  by 
the  author. 

Lieut.-Commander  Taprell  Darlinu-. 
R.N.,  author  of  "The  Boy  Castaways," 
has  written  a  new  story  for  boys,  whicii 
is  based  on  the  great  war.  Its  title  is 
"The  Secret  Submarine." 


Condensed    Biographies    of    Some    Prominent    Writers 


Susan  Glaspell 

Susan  Glaspell,  whose  "Fidelity"  has 
created  considerable  of  a  stir  this  year, 
was  born  in  Davenport,  Iowa,  thirty 
years  ago.  She  stepped  from  the  door  of 
Blake  University,  at  Des  Moines,  into  a 
newspaper  office.  For  two  years  she  cov- 
ered the  State  House,  and  in  reporting 
a  session  of  the  Legislature  gained  the 
material  for  her  first  literary  work,  a 
volume  of  short  stories. 

This  hook  sold  well,  and  was  followed 
by  a  novel,  "The  Glory  of  the  Con- 
quered,'' which  proved  very  popular. 
The  proceeds  took  her  to  Paris,  where, 
with  a  woman  friend,  she  spent  a  delight- 
ful year  in  a  little  apartment  in  the 
Latin  quarter.  Here  she  met  many  pro- 
minent artists  and  writers.  It  was  an  in- 
teresting experience  for  the  girl  from 
Towa,  and  she  made  the  best  of  her  op- 
portunities. 

From  Paris  to  Idaho  is  a  far  cry,  and 
yet  the  next  year  found  Miss  Glaspell 
in  that  state,  on  a  ranch,  forty  miles 
from  the  nearest  railroad. 

Then  she  married  George  Cram  Cook, 
a  newspaperman,  and  straightway  they 
migrated  from  Idaho  to  Pfovincetown, 
Massachusetts. 

Now  Mr.  and  Mrs.  Cook  spend  their 
summers  by  the  sea  in  a  fine  old  house 
which  they  say  they  "have  had  a  great 
deal  of  fun  fixing  up."  'But  the  call  of 
the  prairies  is  never  forgotten,  so  each 
winter  finds  Mrs.  Cook  back  in  Daven- 
port, renewing  her  acquaintance  with 
the  scenes  of  her  girlhood,  and  it  is  from 
the  middle  west.  Chicago,  the  Rock  Is- 
land Arsenal,  Davenport  and  the  sur- 
rounding towns  that  she  has  drawn  the 
local  color  for  her  books.  The  scene  of 
almost  every  story  she  lias  written  has 
been  laid  in  that  locality. 

Miss  Ethel  Sidgw*ick,  whose  latest 
novel,  "Duke  Jones,"  has  just  appeared, 
is  an  Englishwoman.  She  comes  from 
distinguished  family  connections  in  the 
English  literary  world.  She  was  born, 
and  at  present  resides,  at  Oxford,  where 
her  father,  Arthur  Sidgwick,  '  was  a 
reader  in  Greek  to  the  university.  Miss 
Sidgwick  is  a  cousin  of  the  famous  Ben- 
son brothers,  Arthur  C,  Edward,  and 
the  late  Father  Hugh  Benson.  She  is  a 
sister-in-law  of  Hon.  Arthur  James  Bal- 
four, former  Conservative  Prime  Minis- 
ter. Miss  Sidgwick  was  educated  at  Ox- 
ford. She  is  an  accomplished  pianist, 
and  is  a  regular  attendant  at  the  best 
classical  concerts  in  London  and  Paris. 
Miss  Sidgwick 's  favorite  author  is  Jane 
Austen. 


Benjamin  Apthorp  Gould,  the  author 
of  "War  Thoughts  of  an  Optimist",  is 
a  son  of  the  late  Dr.  Benjamin  Apthorp 
Gould,  the  eminent  American  astrono- 
mer. Although  Mr.  Gould  's  father  after 
graduating  from  Harvard  studied  at  the 
University  of  Gottingen  and  received 
his  first  Ph.D.  degree  from  there,  and 
although  throughout  his  life  he  was 
closely  connected  with  German  scien- 
tific men  and  received  the  German  Im- 
perial decoration  of  the  Order  Pour  le 
Merite.  these  associations  have  not 
blinded  the  son  to  the  iniquity  of  the 
German  cause  in   this  war. 

Mr.  'Gould *s  mother  was  a  Quincy,  and 
on   this   side    he   is   a   great   grandson   of 


BENJAMTN   APTHORP   GOtFLD, 

Author   of   "War   Thoughts* of   an    Optimist." 

Josiah  Quincy  the  President  of  Har- 
vard, a  great-great-grandson  of  Josiah 
Quincy  commonly  known  as  The  Patriot, 
and  is  connected  with  the  Adams  family 
which  gave  two  Presidents  to  the  United 
States. 

Mr.  Gould  himself  holds  the  degree  of 
A.B.,  A.M.,  and  LL.B.  from  Harvard. 
He  practised  law  for  a  number  of  years 
in  New  York  City,  but  for  the  last  dozen 
years  has  made  his  home  in  Toronto. 

The  fact  that  Mr.  Gould's  family  has 
been  so  closely  associated  for  several 
generations  with  the  birth  and  growth 
of  the  United  States  makes  it  doubly 
interesting  that  lfe  should  now  feel  so 
fervently    the    justice  .  of    the     present 

cause  of  Great  Britain. 
54 


Pooh-Poohs  Inspiration 

Richard  Matthews  Hallet,  the  author 
of  "The  Lady  Aft"  and  some  short 
stories  which  are  now  running  in  Every- 
body's, says  that  the  inspiration  theory 
is  nonsense.  "When  one  has  anything 
to  say,  he  just  puts  it  on  paper.  He 
grabs  it  and  nails  it  without  waiting  for 
inspiration."  "I  have  written  stories 
in  an  abandoned  car  barn  in  Melbourne, 
sitting  on  the  floor  with  only  a  soap  box 
as  a  table;  I  have  run  my  typewriter 
under  gum  trees,  in  the  Australian 
jungle,  on  the  banks  of  a  river,  with  a 
tree  root  to  sit  on,  on  shipboard,  with 
the  vessel  rolling  madly,  and  in  London, 
in  Whitechapel,  in  a  dive  for  sailors.  It 
is  merely  a  question  of  collecting  experi- 
ences, and  then  they  write  themselves. 
I  think  over  things,  and  tell  yarns  to 
people — anyone  who  will  listen  to  me — ■ 
and  each  time  I  repeat  the  story  of  my 
adventures  I  am  conscious  of  fabricating 
slightly  to  add  the  dramatic — I  touch  it 
up,  touch  it  up  until  when  I  write  it 
down  it  has  evolved  into  a  real  story." 

Artzibashef. 

Interest  in  Artzibashef,  the  Russian 
novelist,  is  growing,  and  his  works  are 
being  presented  to  the  English-speaking 
public  in  quick  succession.  "Sanine" 
appeared  in  January,  "The  Millionaire" 
a  few  months  later,  and  "Breaking 
Point,"  his  greatest  novel,  is  promised 
for  this  month.  With  each  new  book 
there  is  a  crescendo  in  the  discussion  of 
this  new  writer.  In  the  September  Met- 
ropolitan Magazine,  Clarence  Day,  Jr., 
devotes  more  than  a  page  to  a  review  of 
"Sanine"  with  illustrations  by  the  re- 
viewer. In  the  New  York  Times  Sunday 
Magazine  a  few  weeks  ago  James  Hune- 
ker  offered,  in  one  of  his  customary 
penetrating  studies,  two  pages  about  this 
most  conspicuous  star  in  the  foreign  fic- 
tion firmament. 

Acclaimed  by  Henry  W.  Nevinson, 
John  Masefield,  W.  L.  George  and  other 
prominent  English  writers  and  critics, 
a  young  woman  of  23,  Irene  Rutherford 
MacLeod,  appears  before  the  public  that 
is  ready  to  be  thrilled  by  poetry  through 
a  volume  entitled  "Songs  to  Save  a 
Soul." 

A  new  volume  by  Dr.  Newell  Dwight 
Hillis  is  entitled  "Studies  of  the  Great 
War,"  with  representations  as  to  what 
each  nation  has  at  stake. 

A  new  devotional  book  issued  in  a  50 
cent  edition  is  entitled  "A  King  Among 
Men,"  being  Christ's  summons  to  the 
spirit  of  youth  to  His  kingdom.  The 
author  is  Marv  Stewart. 


Books  and  Writers  Being  Talked  About 


Crockett's  last  story,  "Hal  0'  the 
Ironsides,"  is  a  war  story,  but  not  of 
the  Great  War  of  our  own  time.  It  is  a 
spirited  romance  of  the  days  of  Cava- 
lier and  Roundhead. 

S.  D.  Gordon  is  to  the  fore  with  a 
little  Christmas  volume,  called  "A  Quiet 
Talk  About  the  New-Born  Babe."  The 
author  of  the  famous  "Quiet  Talks"  is 
notably  successful  in  this  latest  addition 
to  a  deservedly  famous  series. 

In  view  of  the  period  covered  by  Sun- 
day School  Lessons  for  1916,  it  is  im- 
portant to  note  the  issuance  of  a  new 
edition  of  Prof.  James  Stifler's  "Intro- 
duction to  the  Book  of  Acts." 

An  important  announcement  affecting 
Sunday  school  teachers  everywhere,  is 
that  "Tarbell's  Teachers'  Guide"  and 
Torrey's  "Gist  of  the  Lesson"  for  1916 
are  now  ready,  and  on  sale. 

The  Technique  of  Play  Writing,  by 
Charlton  Andrews,  author  of  "The 
Drama  To-day,"  etc.,  and  professor  in 
New  York  University,  with  a  full  intro- 
duction on  "The  Modern  Drama,"  by 
J.  Berg  Esenwein,  is  said  to  be  the  only 
hook  ever  written  that  actually  takes  the 
student  by  the  hand,  showing  him  how 
to  write  a  play  from  start  to  finish,  and 
helping  to  market  it. 

Writing  for  Vaudeville,  by  Brett  Page. 
Dramatic  Editor  of  the  Newspaper 
Feature  Service.  Now  York,  and  author 
of  many  vaudeville  "hits."  shows  the 
entire  technique  of  the  vaudeville  stage, 
including  the  monologue,  the  two-act, 
the  playlet,  the  tabloid  musical  comedy, 
the  popular  song,  etc.,  with  stage  dia- 
grams for  production.  Every  phase  of 
vaudeville  writing  is  fully  explained,  and 
hitherto  unpublished  examples  of  each 
form,  by  world-famous  vaudeville  writers 
are  given  complete. 

Frank  Adams  who  wrote  "Five  Fri- 
days," is  represented  in  fall  fiction  with 
a  new  love  story  entitled  "The  Sil/er 
Ring." 

"The  Valley  Road,"  is  a  new  novel 
of  typical  American  life  by  "Mary 
Hallock  Foote". 

An  interesting  now  series  of  books, 
known  as  the  Owlet  Library,  is  being  in- 
troduced to  the  Canadian  trade  by  one 
of  the  Toronto  houses.  The  feature  of 
this  series  is  that  the  illustrating  is  to 
he  completed  by  the  person  who  becomes 
the  owner  of  the  book,  poster  stamps  be- 
ing- the  means  provided.  One  volume 
presents  a  series  of  fairy  tales;  another 
deals   with    flowers:    another   with    birds, 


and  so  on  through  quite  a  long  range  of 
subjects.  It  will  be  appreciated  that 
this  has  the  advantage  of  novelty,  and 
consequently  will  make  a  strong  holiday 
appeal. 

Kate  Douglas  Wiggins'  publishers  as- 
sert that,  since  the  phenomenal  popu- 
larity of  the  creator  of  the  "Penelope" 
series  began,  two  and  one-half  millions 
of  her  books  have  been  sold. 

Do  Something 
Helen  Beecher  Long,  who  preaches 
the  "Do  Something"  doctrine  to  young 
people  through  her  writing,  is  repre- 
sented in  this  season's  books  with  "The 
Testing  of  Janice  Day."  Her  heroine 
personifies  the  ideals  of  what  the  book 
seeks  to  inculcate. 

Another   Movie   Book 
"The    Misleading    Lady"    in    fifteen- 
cent  paper  edition  is  just  out.  The  author 
is  Charles  W.  Goddard. 

The  four  fairy  books  by  Clifton  John- 
ston are  out  in  fine  new  holiday  gift  edi- 
tions this  year,  published  at  $1.35  a  vol- 
ume. 

Chess 

Franklin  K.  Young  is  a  chess  authority 
and  has  written  "The  Major  Tactics  of 
Chess,"  just  out   in  a  $3  edition. 

Heating  Systems 
Every  householder  can  learn  some- 
thing worth  while  knowing  from  a  new 
book  just  out  entitled  "Five  Hundred 
Plain  Answers  to  Direct  Questions  about 
Steam,  Hot-water,  Vapor  and  Vacuum 
Heating." 

A  new  and  enlarged  edition  of  Bart- 
lett's  Familiar  Quotations  is  out,  a  $3 
book. 

A  notable  holiday  gift  book  is  a  new 
edition  of  Miss  Alcott's  "Little  Wom- 
en"  published  at  $2.50. 

Another  new  war  book  by  Altsheler, 
author  of  "The  Guns  of  Europe,"  has 
been  published.    It's  title  is  "The  Hosts 

of  the  Air." 

"Behind  the  Big  Glass  Window,"  by 
Louise  Robinson  is  a  fairy  tale  telling 
of  a  visit  to  Toyland.  It  is  a  half  dollar 
volume. 

"Dear  Enemy,"  which  is  running  ser- 
ially in  "The  Century,"  appears  in  book 
form  this  month,  there  being  a  Cana- 
dian edition. 

Volume  II  of  "The  Boy  Mechanic"  is 
being  brought  out  this  year  on  the 
strength  of  the  first  volume  published  a 
year  ago. 

55 


Carolyn  Well's  new  hook  "Two  Little 
Women",  will  have  a  popular  volume 
for  presentation  to  girls. 

According  to  the  records  of  the  Copp, 
Clark  Co.,  the  best  selling  novels  this 
month  are  "The  Money  Master,"  "K," 
and  "The  Lovable  Meddler." 

Among  the  new  gift  books  is  a  $2 
edition  of  Hans  Brinker  by  Mary  Mapes 
Dodge,  the  fine  illustrations  in  color  be- 
ing the  work  of  the  artist,  G.  W.  Ed- 
wards. 

Alfred  Noyes'  book  of  stirring  verse, 
entitled  "A  Salute  to  the  Fleet,"  comes 
out    in    a   Canadian   edition   this   month. 

"Why,  Theodora!"  By  Sarah  Warder 
MacConnell,  is  described  as  being  the 
soul  history  of  a  woman,  and  yet  really 
the  annals  of  a  gay,  sympathetic,  elusive 
hero  called  Jimmy.  Just  how  this  can 
be  is  a  paradox  which  must  be  left  the 
reader  to  solve. 

Theodora  is  a  girl  who  is  both  original 
and  innocently  unconventional.  Her  at- 
titude toward  life  and  the  results  of  her 
efforts  to  realize  her  ideals  lead  her  so 
far  afield  from  the  beaten  paths  faith- 
fully trodden  by  her  relatives  that  they 
and  her  friends  are  in  a  constant  state 
of  surprise  and  disapproval.  "Why 
Theodora!"  is  like  an  old  song  set  to 
charming  new  music. 

Masefield  and  Synge 

John  Masefield  is  the  author  of  an  in- 
teresting little  book  on  Synge  recently 
published  in  a  limited  edition  under  the 
title  "John  M.  Synge:  A  Few  Personal 
Recollections  With  Biographical  Notes." 
The  text  is  of  a  very  intimate  nature, 
narrating  Mr.  Masefield 's  relations  with 
Synge,  reproducing  conversations  with 
him  and  throwing  in  this  personal  way 
new  light  on  the  character  and  genius  of 
the  man.  Not  only  will  all  of  Mr.  Mase- 
field's  many  admirers  wish  to  add  this 
work  to  their  collection  as  one  embody- 
ing the  impressions  of  the  distinguished 
poet  of  to-day  of  the  famous  Irish 
writer,  but  all  Synge  enthusiasts  will 
certainly  regard  their  libraries  as  incom- 
plete without  this  latest  bit  of  biography. 

Photoplay  Scenarios 
How  to  write,  how  to  act  and  how  to 
sell  are  questions  answered — Eustace 
Hale  Ball's  manual  of  motion  picture 
technique  for  the  amateur  and  profes- 
sional issued  in  a  Canadian  edition  this 
season  under  the  title  of  "Photoplay 
Scenarios." 

"Loneliness,'  the  posthumous  work  of 
Robert  Hugh  Benson,  is  now  ready. 


BOOKSELLER      AND      STATIONER 


Some  Boys'  Books 
Ralph  Henry  Barbour's  football  books 
"Left  End  Edwards,"  "Left  Tackle 
Thayer.".  "The  Secret  Play,"  and 
"Danforth  Plays  the  Game,"  are  Can- 
adian publications  of  this  season. 

A  new  football  story  by  Hawley  Wil- 
liams is  called  "Fair  Play." 

A  tale  of  public  and  high  school  life 
is  Irving  Williams'  new  book,  "Joe 
Manning. 

"The  Gray  Whale  Derelict,"  is  a  tale 
of  the  submarine  chums,  one  of  a  series 
by  Sherwood  Bowling,  issued  in  half 
dollar  volumes. 

Co-Citizens 

In  a  book  under  this  title,  Cora  Harris 
tells  of  slum  life  in  New  York  City.  It 
is  a  dollar  book  which  will  interest  peo- 
ple who  are  concerned  about  welfare 
work. 

Florence  Morse  Kingsley  has  written 
"The  Heart  of  Philura,"  which  is  now 
ready. 

"Living  Up  to  Billy,"  is  a  juvenile 
in  a  holiday  gift  edition.  Elizabeth 
Cooper  is  its  author. 

The  author  of  "Uncle  William," 
Jeanette  Lee,  is  represented  in  autumn 
fiction  by  a  book  entitled  "Aunt  Jane." 

Grace  MacGowan  Cooke,  has  a  new 
juvenile  out  this  month  called  "Sunny 
Bunny  Rabbit,  and  His  Friends." 

Harold  Begbie,  one  of  England's  most 
noted  writers,  is  the  author  of  "Mill- 
stone," which  deals  with  London's 
white  slave  traffic,  consequently  it  may 
be  depended  upon  to  be  a  book  worthy 
of  consideration,  and  not  one  of  the 
nasty  books  issued  chiefly  to  satisfy  a 
voracious  and  unwholesome  appetite  for 
books  on  this  subject  which  have  been 
freely  issued  but  which  are  far  from  be- 
ing worthy  of  the  attention  of  serious  - 
minded  people. 

"Fatty's  Romance,"  is  the  title  of 
the  latest  Patty  book  bv  Carolyn  Wells. 

Lovers  of  adventure  books  for  boys 
will  be  interested  in  "The  Trail  Boys 
of  the  Plain."  by  Jay  Winthrop  Allen. 

A  Swedish  Author 

Selma  Largerloff,  a-  Swedish  author, 
has  written  a  novel  entitled  Jerusalem, 
of  which  a  Canadian  edition  has  been 
issued. 

"The  Amateur  Carpenter"  by  Hyatt 
Verrill  is  characterized  as  being  the 
A.  B.  C.  of  earpentery. 

"The  Now-a-Day  Girls  in  the  Adiron- 
dack's" is  the  title  of  Gertrude  Calvert 
Hall's  new  book  for  girls. 

Another  volume  in  the  Deer  Creek 
edition      of     James     Whitcomb     Riley's 


poetry     is    "Riley's    Songs    of    Friend- 
ship,"  being  the   seventh   in   the   series. 

"Narcissa's  Ring"  is  the  title  of  a 
new  story  by  Rosa  Mulholland  (Lady 
Gilbert).  It  is  a  mystery  story  dealing 
with  the  case  of  a  Russian  physician 
convicted  of  poisoning  a  patient  with  a 
peculiar  drug.  His  son  sets  out  on  a 
mission  from  Russia  to  England  to  clear 
the  name  of  his  father  who,  he  is  con- 
vinced, is  guiltless.  An  old  ring  picked 
up  by  the  girl  Narcissa  is  the  first 
"spoor"  of  a  long  trail  of  mystery. 

Katharine  Tynan  has  a  new  book  out 
this  year,  entitled  "Margery  Dawe. " 

Argentine  is  the  scene  of  a  new  mystery 
story,  entitled  "Joyce  Harrington's 
Trust."  The  author  is  Bessie  Marchant, 
who  wrote  "The  Younger  Sister,"  a  tale 
of  Manitoba,  and  other  tales  of  Western 
Canada.  ' 


JEAN    WEBSTER, 
Author   of  "Deur   Enemy." 

Ian  Malcolm,  M.P.,  has  been  serving 
in  the  British  Red  Cross  since  the  out- 
break of  the  war,  and  has  seen  many 
things  and  many  men  in  a  very  interest- 
ing light.  His  war  pictures  behind  the 
lines  are  embellished  with  illustrations 
from  original  documents  in  his  book, 
"War  Pictures  Behind  the  Scenes." 

"The  Invisible  Aeroplane:  A  Story 
of  Air  Warfare  in  the  Great  Campaign," 
by  C.  Graham-White  and  Harry  Llarper, 
is  a  notable  contribution  to  war  fiction, 
appealing  particularly  to  boys. 

French  in  America 

In  "The  French  in  the  Heart  of  Am- 
erica," John  Finlay,  who  is  Commis- 
sioner of  Education  for  New  York  State, 
tells  a  story  of  those  romantic  scouts  of 
civilization — La  Salle,  Marquette,  Joliet 
and  others — who  penetrated  the  Can- 
adian wilderness,  founded  Quebec  and 
Montreal,  and  explored  the  dark 
Saguenay,  and  of  their  followers  and  de- 
56 


sccndants.  The  book  is  a  veritable  epic 
of  exploration,  a  history  of  extraor- 
dinarily romantic  origins. 

Maurice  Hewlett  has  a  new  book  out 
this  autumn  entitled  "The  Little  Iliad." 
Other  Canadian  editions  out  this  month 
include  "The  Cenius"  by  Theodore 
Dreiser  and  "The  Dual  Alliance"  by 
Marjory   Benton  Cooke. 

"Toby,"  by  Credo  Harris,  is  one  of 
the  latest  books  to  be  made  into  photo 
play.  It  will  soon  be  seen  at  moving  pic- 
ture theatres.  Mr.  Harris'  latest  novel, 
Sunlight  Patch,  which  is  also  a  story 
of  Kentucky,  will  be  published  early 
next  month. 

The  thrilling  episodes  surrounding 
the  capture  by  a  tribe  of  Cheyenne 
Indians  of  the  little  daughter  of  the 
commanding  officer  of  Fort  Sullivan  are 
told  in  Cyrus  Townsend  Brady's  new' 
novel  "A  Baby  of  the  Frontier." 

"Off  Sandyhook"  is  the  title  of  the 
first  of  a  series  of  short  stories  by 
Richard  Dehan  in  a  volume  under  that 
name   published    in    a    Canadian    edition 

at  $1.25. 

"Fighting  with  French,"  a  tale  of 
the  new  army,  is  a  notable  story  by  that 

popular  writer  of  stories  for  boys, 
Herbert  Strong.  Last  year  the  same 
author  had  a  boys'  Avar  story  published 
under  the  title  of  "A  Hero  of  Liege." 

Sir  Martin  Conway  will  shortly  publish 
a  book  on  "The  Crowd  in  Peace  and 
War."  It  is  an  attempt  to  deal  in  popu- 
lar language  with  the  relations  of  the 
individuals  to  the  crowd  and  of  crowds 
to  one  another. 

Chatterbox  for  1915.     Boston:  The  Page 
Company.     Boards,  $1.25  . 

This  most  creditable  annual  volume, 
which  has  been  a  feature  of  Christmas 
book  trade  since  1878,  is  now  ready,  and 
as  usual  presents  a  rich  fund  of  the  sort 
of  stories  and  pictures  children  like. 
There  are  eight  full-page  plates  in  col- 
ors, the  frontispiece  being  "A  Tribute 
to  Nelson." 


SWORD  AND  CLOAK  ROMANCE 

Is  there  to  be  a  revival  of  the  sword- 
and-cloak  romance?  And  is  S.  R.  Croc- 
kett's "Hal  o'  the  Ironsides,"  one  of  its 
symptoms?  Here  is  a  tale  more  readable 
than  stories  of  its  kind  seem  to  have 
been  for  several  years  past;  and  the 
point  of  view  of  the  world,  which  bag 
seen  such  abrupt  transitions  since  Eur- 
ope went  mad  last  year,  may  now  be  fav- 
orable toward  any  attempt  to  interpret 
history,  if  only  that  we  may  gain  from 
the  past  some  clue  to  the  tragedy  that 
has    just    befallen    mankind. — The    Dial. 


BOOKSELLER      AND      STATIONER 


Books   Received 

The  Way  of  These  Women,  E.  Phillips 
Oppenheim,  Toronto:  McClelland, 
Goodchild  &  Stewart.  Cloth,  $1.35, 
net. 

To  many  people  Oppenheim  is  the 
Prince  of  Story  Tellers.  In  this  new 
book  he  forsakes  the  struggles  of  the 
nations  to  portray  the  age-old  struggle 
of  the  sexes.  Here  is  a  novel  of  thrills 
and  mystery,  a  most  unusual  love  story, 
and  the  best  study  of  woman  that  the 
author  has  ever  written.  "The  Way  of 
These  Women"  is  a  novel  entirely  differ- 
ent from  any  other  story  by  Oppen-. 
heim.  No  less  absorbing  than  its  pre- 
decessors, there  is  a  new  not.1  in  its 
pages  that  will  win  hundreds  of  now 
readers,  especially  women,  to  the  ranks 
of  Oppenheim  followers. 

A  Young  Man's  Year,  by  Anthony  Hope. 
Toronto:  McClelland  Goodchild  & 
Stewart.     Cloth,  $1.35. 

This  new  story  by  the  author  of  those 
famous  successes  "The'  Prisoner  of 
Zenda,"  and  "Rupert  of  Hentzau,"  tells 
in  this  author's  most  interesting  man- 
ner of  a  young  Englishman's  great  strug- 
gle to  start  his  career  and  his  love 
story. 

Contemporary  French  Dramatists  Bar- 
rett H.  Clark.  Cincinnati:  Stewart  & 
Kidd  Co.    Cloth,  $1.50. 

In  this  volume  Mr.  Clark,  author  of 
"The  Continental  Drama  of  To-day." 
"The  British  and  American  Drama  of 
To-day,"  translator  of  "Four  Plays  of 
the  Free  Theatre,"  has  contributed  the 
first  collection  of  Studies  on  the  modern 
French  Theatre.  Mr.  Clark  takes  up 
the  chief  dramatists  of  France  begin- 
ning with  the  Theatre  Libre.  Curel, 
Brieux,  Hervieu,  Lemaire,  Lavedan, 
Donnay.  Porto-Riehe,  Rostand,  Bataille, 
Bernstein,  Capns,  Flers  and  Caillavet. 
The  hook  contains  numerous  puotations 
from  the  chief  representee  plays  of  each 
dramatist,  a  separate  chapter  on  "Char- 
acteristics" and  the  most  complete 
bibliography  to  he  found  anywhere.  This 
book  gives  a  studv  of  contemporary 
drama  in  France  which  has  been  more 
neglected  then  any  other  European 
country. 

Duke   Jones,   bv   Ethel    Ridgwick.     New 

York:   Small,  Mavnard   &   Co.     Cloth, 

$1.35. 

Duke  Jones,  "the  man  in  the  street." 
the  commonplace,  casual  type,  who  be- 
neath an  ordinary  exterior  disguises 
qualities  of  rare  beauty,  is  wonderfully 
portrayed.  A  simple,  kindlv,  unassum- 
ing self-effacement,  a  love  so  fine  and 
pure  that  it  asks  nothing  and  gives  all. 

The  other  characters  in  the  book  are 
taken   from   English   societv  life.     Duke 


Jones'  nature,  skilfully  contrasted  with 
their  complex,  mental  sophistication, 
gives  us  the  motif  for  an  unusually 
subtle  and  delicate  piece  of  work. 

The  married  love  and  happiness  of 
Violet  and  Charles  Shovell  form  a  tell- 
ing background  for  Lady  Ashwin, 
Violet's  mother,  a  woman  of  middle  age, 
whose  whole  life  is  emotional,  and  whose 
only  charm  is  her  beauty.  As  age  ad- 
vances, Lady  Ashwin  sees  her  power  to 
attract  slipping  from  her,  and  becomes 
.jealous  of  her  own  daughter. 

The  Secret  Son.     Mrs.  Henry  Dudeney. 

London :  Methuen.     Cloth  6s. 

A  delightful  story  of  the  Sussex 
Downs.  Its  types  and  characters  are 
rustic,  and  in  it  comedy  and  tragedy  are 
skilfully  mingled  by  this  accomplished 
writer.  The  theme  of  the  book  is  the 
relation  between   mother  and  son. 


ETHEIL   SIDCWICK. 

Whose    latest    novel,    "Duke    Jones,"    has    just 

appeared. 


Shadows  of  Flame,  bv  Amelie  Hives.  To- 
ronto: S.  B.  Gundy.  Cloth,  $1.25. 
This  is  another  story  of  Virginia.  The 
heroine,  Sophy,  marries  an  Englishman 
of  noble  family,  but  unfortunately  not 
of  noble  habits.  His  name  is  Cecil  Ches- 
ney,  and  he  is  a  brother  of  Lord  Wych- 
cote.  Added  to  the  misfortune  of  her 
husband's  wickedness  he  develops  lunacy 
due  to  his  love  of  drugs  and  whiskey. 
Mrs.  Chesney  and  her  little  son,  who  is 
in  ill-health,  are  sent  away,  and  they 
stay  in  Italy,  finite  near  to  the  residence 
of  an  Italian  nobleman,  married,  but  an 
admirer  of  Mrs.  Chesney.  Cecil  con- 
veniently gets  drowned,  but  the  expected 
does  not  happen.  She  does  not  marry 
the  Italian  nobleman,  but  instead  goes 
back  to  Virginia  and  marries  a  young 
American  millionaire.  This  second 
matrimonal  experiment  proves  worse 
than   the  first,  because  husband   number 


two,  besides  being  a  drunkard,  misbe- 
haves with  a  certain  Belinda.  In  her  ex- 
tremity she  gets  a  divorce.  Consolation 
comes  after  the  death  of  Lord  Wychcote, 
when  her  little  son  inherits  the  title  and 
I  he  splendid  estate. 

Why  Not?      Margaret  Widdemer.      To- 
ronto:      McClelland,       Goodchild       & 
Stewart.     Cloth,  $1.25. 
"There's  no   reason    why   not,"   says 
the  author — no    reason   why    all     of  us 
should    not    realize    our    dreams.      Miss 
Widdemer  has  written  one  of  those  de- 
lightful stories  designed  to  make  people 
happier.    She  has  recaptured  all  of  "the 
first  fine  careless  rapture"  of  her  not- 
able  success,   "The    Rose   Garden   Hus- 
band," and  has  added  new  elements  of 
beauty  and  charm. 

The  heroine,  Rosamond  Gilbert,  on  re- 
ceipt of  a  legacy  of  three  thousand  dol- 
lars from  an  uncle  who  has  brought  her 
up  too  strictly,  decides  to  go  off  and  be 
happy,  instead  of  taking  up  a  profes- 
sion. So  she  takes  a  bungalow  at  a 
summer  resort — and  meets  a  shy,  lonely 
man.  She  also  adopts  a  child,  helps  out 
several  other  people,  makes  them  happy, 
and  is  finally  made  happy  herself.  Of 
course — why  not?? 

The  High  Priestess.  Robert  Grant.  To- 
ronto: Copp,  Clark  Co.  Cloth,  $1.35. 
The  essentially  modern  woman  dom- 
inates this  arresting  novel  of  contem- 
porary life  in  America.  The  modern 
woman,  as  set  forth  in  this  book,  is  a 
remarkable  product,  and  in  many  ways  a 
Hue  creature,  but  possessed  to  a  degree 
altogether  new  by  the  importance  of  her 
own  and  her  sex's  aspiration  and  per- 
sonal development,  so  that  she  lets  her 
husband — a  fine  fellow  whom  she  really 
loves — drift  into  dangers  which  she  lias 
been  accustomed  to  ignore. 

When  the  siren  of  a  type  that  has  not 
yet  gone  out  encounters  him  with  the 
old  weapons,  the  lesson  is  brought  home 
to  her  with  great  force  that  there  are 
tilings  not  entirely  dreamed  of  in  the 
new  woman's  philosophy. 

The  Promise.  James  B.  Hendry.  New 
York:  Putnam's.  Cloth,  $1.35. 
A  tale  of  a  strong  man's  regeneration 
— of  the  transformation  of  "Broadway 
Bill"  Carmody,  millionaire's  son,  round- 
er and  sport,  whose  drunken  sprees  have 
finally  overtaxed  the  patience  of  his 
father  and  the  girl,  into  a  man,  clear- 
eyed  and  clean-lived,  a  true  descendant 
of  the  fighting  McKims. 

After  the  opening  scenes  in  New  York, 
we  have  a  vivid  narrative  of  the  lumber 
camps  of  the  North-west — of  the  work 
of  strong  men — of  hardships  underuone, 
and  of  dangers  met  bravely  and  passed 
— of  the  struggle  against  heavy  odds, 
and  of  the  making  good  of  the  "Man 
Who  Could  Not   Die." 


BOOKSELLER      AND      STATIONER 


Peloubet's  Select  Notes,  on  the  Interna- 
tional Sunday  School  Lesons  for  1916. 
Boston:  W.  A.  Wilde  &  Co.  Cloth, 
$7  net. 

This  voluinc  has  become  a  world 
staple,  for  it  is  used  in  all  lands,  and 
forms  the  basis  of  translations  into 
many   languages. 

The  first  volume  had  not  a  single 
picture;  the  present  volume  contains 
more  than  125  pictures,  of  great  beauty 
and  value. 

The  first  volume  had  only  rough, 
outline  maps  in  black  and  white.  Each 
volume  now  contains  a  complete  set  of 
beautiful  maps  in  color. 

A  review  of  these  forty-two  volumes 
make  an  imposing  row  three  and  a  half 
feet  long;  and  show  a  steady  and  re- 
markable progress.  The  number  of 
authors  quoted  constantly  increases,  the 
scope  constantly  widens.  Both  Dr. 
Peloubet  and  Dr.  Wells  have  large  pri- 
vate libraries,  which  are  kept  up  to  date 
along  every  line  of  Bible  study.  In 
addition  to  this,  from  current  literature 
the  best  is  gathered  and  brought  for  use 
to  the  Sunday  School  student;  and  all 
is  presented  just  as  the  teacher  and 
pupil  will  find  most  useful.  Each  lesson 
is  a  study  in  the  fine  art  of  teaching. 

A  Soul  on  Fire  by  Frances  Fenwick 
Williams,  Toronto:  Gundy,  cloth  $1.30 
net. 

Suppose  a  young  woman  were  to 
suddenly  appear  in  a  Canadian  city — 
and  display  powers  similar  to  those 
attributed  to  medieval  sorcerers?  What 
if  she  were  able,  apparently,  to  slay, 
maim,  terrify,  at  will  and  in  such  a  way 
that  she  remained  always  "within  the 
law"?  Would  she  be  looked  upon  as 
'a  witch?  or  the  re-incarnation  of  a 
witch?  Or  would  some  other  explan- 
ation be  forthcoming? 

The  mystery  of  Theodora  Carne  is 
solved  by  a  clergyman  and  a  scientist 
in -conjunction.  Montreal  falls  victim  to 
a'  superstitious  terror,  the  witeh-nirl  's 
friends  and  lovers  desert  her,  one  by- 
one;  but  psychological  powers  so  extra- 
ordinary that  they  almost  deserve  the 
name  of  witchcraft  rescue  the  reputed 
witch.  Suffice  it  to  say  that  Mrs.  Fen- 
wick Williams  throws  a  good  deal  of 
light  on  certain  "supernatural"  mani- 
festations. 

The  Imperial  Year  Book  for  Canada 
1915-16,  Toronto,  McClelland,  Goodchild 
&   Stewart,  Cloth  1.50 

That  the  grip  of  the  Imperial  idea  has- 
been  stregthened  by  the  war  is  abund- 
antly evident  and  this  fact  adds  import- 
ance to  the  Imperial  War  Book;  an 
annual  volume,  the  first  issue  of  which 
appeared,  a  year  ago,  its  policy  being 
In    treat   the   British   Empire   as  a   unit 


In  the  1915-10  edition  about  a  hund- 
red pages  are  devoted  to  the  war  and 
Canadian  trade.  When  it  is  realised 
that  in  1913  Germany  sold  some  $14,- 
500,000  of  goods  to  Canada  and  over 
$390,000,000  to  the  whole  British  Em- 
pire, the  dominant  fact  emerges  that  the 
stoppage  of  this  enormous  supply  from 
Germany  means  an  unrivalled  opportun- 
ity  for  trade  within  the  Empire  and  for 
commercial  expansion  on  the  part  of 
Canada.  To  quote  from  page  513: 
' 'This  is  the  greatest  door  of  opportun- 
ity ever  opened  to  Canada.  To  fill  the 
gap  made  by  the  cessation  of  $14,500,- 
000  worth  of  German  imports,  and  to 
help  her  sister  Dominions  and  the  rest 
of  the  Empire  make  up  the  deficiency  in 
the  United  Kingdom  clue  to  the  same 
cause,  will  develop  the  natural  and  hu- 
man resources  of  Canada  to  an  extent 
almost  beyond  the  dreams  of  her  most 
optimistic  and  far-sighted  leaders.''  In 
three  series  of  eleancur  and  comprehen- 
sive tables  the  outlines  of  this  trade  are 
given.  In  one  section  the  imports  and 
exports  of  Canada,  and  her  imports  from 
Germany  and  Austria,  are  placed  side 
by  side,  a  simple  and  effective  method 
of  showing  what  Canada  must  now  pro- 
duce herself  or  buy  elsewhere  as  a  re- 
sult of  the  war. 

Canada  is  essentially  an  agricultural 
country,  and  the  value  of  the  book  as 
a  Canadian  annual  is  considerably  in- 
creased by  the  amount  of  attention  paid 
to  agriculture.  In  the  natural  resources 
and  trade  and  commerce  sections  (two 
of  the  most  important  in  the  whole 
work)  agriculture  occupies  the  place  of 
honor.  This  gives  the  book  a  special 
appeal  to  readers  in  rural  communities. 

The  Imperial  Year  Book  is  so  wide  in 
its  range,  however,  that  it  really  forms 
an  indispensable  handbook  of  affairs  for 
the  citizen  who  wants  to  think  and  act 
intelligently  on  all  public  questions. 

This  second  edition  is  characterized  by 
many  important  improvements,  notably 
the  substitution  of  subject  headings  for 
section  numbers  in  the  table  of  con- 
tents, which  will  mean  a  real  saving  of 
time  for  readers. 

All  the  general  statistics — official, 
political,  financial,  commercial,  religious, 
educational,  sporting,  social,  etc.,  have 
been  connected  from  the  latest  authori- 
tative returns,  and  the  index  has  been 
enlarged  and  carefully  revised. 

The  special  war  section,  wisely  placed 
at  the  beginning,  contains  a  rough  sum- 
mary of  the  cause  of  the  war,  of  the 
leading  events  in  the  struggle  up  to  May 
31st,  1915.  of  the  Empire's  fighting 
strength  and  its  well  nigh  miraculous 
development  to  meet  the  needs  of  the 
campaign,  and  gives  particulars  of  the 
patriotic  devotion  shown  by  the  outly- 
ing portions  of  the  Empire  in  rallying 
58 


to  the  defence  of  the  Empire  and  shar- 
ing the  burden  of  its  strife. 


Book  Lists  Received 

From  T.  C.  and  E.  ('.  Jacks,  the  Brit- 
ish publishers,  who  are  represented  in 
Canada  by  the  Copp,  Clark  Company, 
comes  a  copy  of  their  autumn  list,  among 
the  announcements  in  which  is  the  com- 
ing of  the  third  volume  in  "The  Story 
df  the  Great  War,"  told  and  explained 
to  children  by  Elizabeth  O'Neil.  Three 
new  titles  are  to  come  in  "The  Romance 
<  f  Reality"  series,  these  being  "Modern 
Inventions"  by  E.  D.  Johnson;  "Elec- 
tricity," by  W.  H.  McCormick,  and 
"Engineering,"  by  Gordon  Knox  of  the 
Morning  Post.  Four  new  volumes  are 
announced  in  "The  Stories  We  Love" 
series,  these  titles  beim>'  "The  Ogre  with 
the  Three  Golden  Hairs,"  "The  En- 
chanted Doll,"  "Rip  Van  Winkle"  and 
"Saint  Christopher."  In  a  series  en- 
titled "Days  of  Old"  there  are  two  new 
volumes,  "Stories  of  Rome"  and  "Stor- 
ies of  Great  Writers."  "The  Cruiser  on 
Wheels"  is  a  new  book  by  Guy  Thorne, 
author  of  "The  Secret  Service  Subma- 
rine." In  the  "Present  Day  Gardening" 
Series,  there  is  a  new  volume  by  W. 
Watson,  curator  of  the  Royal  Botanic- 
Gardens,,  Kew,  entitled  "Climbing 
Plants."  "Evolution."  by  J.  A.  F. 
Watson,  is  a  new  title  in  the  "Through 
the  Eye"  Series.  Two  new  juveniles 
are  "A  Nursery  Book  of  Science,"  with 
color  drawings  by  Percy  C.  Billinghurst. 
and  "A  Book  of  Myths,"  by  Mrs.  John 
Lang,  illustrated  with  twenty  drawings 
in  color. 

Two  very  comprehensive  catalogue  edi- 
tions, covering  thoroughly  the  dealer 
and  consumer  field,  have  recently  been 
issued  by  the  Wilson-Jones  Company  of 
Chicago,  and  have  been  given  a  wide  dis- 
tribution throughout  the  United  States 
and  Canada. 

A  special  feature  of  the  dealer's  edi- 
tion is  that  it  is  thumb-indexed,  making 
reference  to  any  section  of  the  book  easy 
and  rapid;  the  catalogue  is  also  supplied 
with  a  complete  general  index. 

Many  progressive  changes  are  noticed 
in  the  new  catalogue.  Special  size  sec- 
tional and  solid  post  binders  and  sheet 
holders  are  priced  on  the  square  inch 
basis,  and  are  graduated  according  to 
quantity, 

A  copy  of  the  1916  subscription  list 
of  Gordon  and  Gotcli  of  London  and 
Toronto  has  reached  Bookseller  and  Sta- 
tioner. The  list  deals  with  British  peri- 
odicals, weeklies,  semi-monthly,  fort- 
nightlies,  monthlies,  bi-monthlies  and 
quarterlies,  and  sets  forth  clubbing  ar- 
rangements  affect  ins:   all   of  these. 


BOOKSELLER      AND      STATIONER 


LIBRARY  FOR  SOLDIERS. 

Toronto,  Sept.  21. — A  branch  of  the 
Toronto  Public  Library  will  be  establish- 
ed at  the  Exhibition  Grounds  for  the 
soldiers.  This  was  decided  yesterday  at 
the  regular  meeting-  of  the  board.  The 
location  of  the  library  has  not  yet  been 
decided  upon.  Contracts  were  let  for 
the  building  of  two  new  branches — one 
.at  the  corner  of  Wright  and  Ronces- 
valles  avenues  and  the  other  in  Kew 
Gardens.  They  will  cost  about  $20,000 
each.  The  money  has  been  received  from 
the  Andrew  Carnegie  Corporation,  and 
work  will  start  immediately. 


RELIEF  MAP  IN  LIBRARY 

Toronto's  chief  librarian,  ever  on  the 
alert  to  sharpen  the  intelligence  and  un- 
derstanding of  the  city,  has  ordered  a 
relief  map  of  Europe,  which  will  be  dis- 
played in  the  reference  library,  prefer- 
ably on  a  table  under  glass. 

It  is  quite  impossible  for  the  layman 
to  understand  military  strategy  from  or- 
dinary maps.  With  a  relief  map  on  a 
proper  scale  it  is  seen  at  a  glance  why 
armies  are  driven  to  the  plains  to  fight, 
and  why  they  do  not  go  directly  to  the 
point  they  may  wish  to  attain. 

The  line  of  least  resistance*becomes  at 
once  apparent,  and  the  study  of  the  war 
becomes  less  of  a  mystery  than  it  other- 
wise must  be. 

The  scale  of  the  new  map  is  18  miles 
to  the  inch,  and  the  relief  5,000  feet  to 
the  inch.  The  size  is  five  feet  by  three, 
and  it  will  doubtless  be  an  object  of 
much  attention  when  it  is  installed. 


THE   BOOK   BORROWER'S   DUTY. 

Here  is  some  advice  that  it  would  be 
well  to  spread  widely : — Have  you  bor- 
rowed a  book?  Read  and  return  it.  If 
you  cannot  read  it  soon,  return  it  and 
trust  to  your  being  able  to  borrow  it 
again.  In  keeping  it  an  unreasonable 
time,  you  may  be  keeping  someone  else 
from  the  pleasure  reading  it  may  afford. 
Look  over  your  shelves  and  see  what  you 
have  there  that  should  be  returned.  The 
man  who  should  borrow  so  little  as  a 
quarter  of  a  dollar  from  a  neighbor  and 
fail  to  return  it  would  not  invite  re- 
spect. Yet  it  is  quite  as  bad  not  to 
return  a  book  or  magazine.  Who  has 
not  had  anguish  of  heart  to  have  some- 
choice,  dearly  prized  volume  returned, 
soiled  or  torn,  with  pages  lacking? 
That  "Tom  upset  his  inkstand,"  or 
"the  baby  got  hold  of  it,"  or  similar  ex- 
cuse, does  not  mend  the  matter.  The 
borrowed  book  should  be  protected  from 
such  accidents.  What  was  worth  bor- 
rowing is  certainly  worth  returning. 
Certainly  it  should  be  clear  in  your 
mind  that  it  is  not  yours  but  the  pro- 
perty of  another. 


"H 


AVE  you  ever 
considered  what 
the  mere  ability 
to  read  means?  That  it 
is  the  key  which  admits 
us  to  the  whole  ivorld  of 
thought  and  fancy  and 
imagination?  To  the 
company  of  saint  and 
sage,  of  the  wisest  and 
wittiest,  at  their  wisest 
and  wittiest  moments? 
That  it  enables  us  to  see 
with  the  keenest  eyes, 
hear  with  the  finest 
ears,  listen  to  the  sweet- 
est voices  of  all  time? 
More  than  that,  it  an- 
nihilates time  and  space 
for  us." — Lowell. 


Ernest  Gagnon,  well  known  for  his 
work  in  connection  with  French-Can- 
adian literature  and  music,  died  at  Que- 
bec, on  September  15,  at  the  age  of  81. 
His  best  known  published  work  was  his 
"Chansons  Populaire  du  Canada." 
Other  works  are  "Lettres  de  Voyage;" 
"Le  Comte  de  Paris  a  Quebec";  "An 
Pays  des  Ouananiches" ;  "Le  Fort  et 
Chateau  St.  Louis";  "Le  Palais  Legis- 
latif  de  Quebec";  "Palmes  d'Or"- 
"Cantiques  Populaires  du  Canada  Fran- 
cais";  "Louis  Joliet";  "Pages  d'His- 
toires";  "  Choses  d "Autrefois";  "Feuil- 
les  Eparses";  and  "Feuilles  Volante. " 

In  "A  Wild  Goose  Chase,"  by  Edwin 


PETER     McARTIITTR. 

Author   of   "Pastures   Green. 

59 


Balmer,  a  $1.25  book,  thrilling  adven- 
tures in  the  Arctic  regions  make  a  back- 
ground for  an  intensely  interesting  and 
original  love  story.  A  girl  and  a  man  go 
into  the  Arctic  to  search  for  the  girl's 
lover,  who  has  been  lost  there.  They  are 
all  three  tried  out  by  peril  and  hardship, 
and  the  result  of  the  adventure  is  as 
startling  as  it  is  inevitable. 

"The  Little  Shepherd  of  Bargain 
Row,"  a  novel  by  Howard  McKent 
Barnes,  tells  a  story  of  the  romantic  side 
of  business,  with  a  background  of  de- 
partment store  life.  There  is  plot  a- 
plenty,  and  suspense  and  surprise.  It 
makes  a  good  story  to  read  aloud,  the 
dialogue  being  delightfully  bright  and 
witty. 

The  new  volume  of  lyrics  by  Alfred 
Noyes,  entitled  "A  Salute  from  the 
Fleet,"  has  just  been  published  in  Can- 
ada. The  American  edition  is  being 
published  under  the  title,  "The  Lord  of 
Misrule."  The  Canadian  edition  is  the 
authorized  edition  for  this  country. 

m 

DEATH  OF  AUSTEN  DENT 

The  sympathy  of  the  world  of  books 
is  extended  to  the  famous  London  pub- 
lisher, J.  M.  Dent.  Mr.  Dent  was  in  Can- 
ada when  the  news  of  the  loss  of  one  of 
his  sons  on  the  Western  front  reached 
England,  and  after  his  return  to  England 
lie  learned  of  the  death  from  wounds  at 
another  son  in  the  Dardenelles.  The  late 
Austen  Campbell  Dent,  of  the  R.A.M.C, 
was  mortally  wounded  on  his  twenty- 
third  birthday,  and  was  laid  to  rest  in 
the  Military  Cemetery,  Lancashire  Land- 
ing, Gallipoli.  by  Dr.  W.  Ewing,  C.F., 
M.E.F. 


"Six  Portraits  of  Rabindranath  Ta- 
gore"  made  by  the  English  artist  Will 
Rothenstein,  are  shortly  to  be  published. 
A  prefactory  note  to  the  book  is  contri- 
buted by  Mr.  Max  Beerbohm. 

"Indian  Memories"  is  the  title  of  Sir 
Robert  Baden-Powell's  new  book,  which 
will  be  issued  during  the  autumn.  The 
author  has  illustrated  his  impressions 
with  sketches  in  color  and  in  black  and 
white. 

Interesting  features,  not  already  an- 
nounced, of  Romain  Rolland's  "Some 
Musicians  of  Former  Days,"  which  is 
to  be  issued  this  month,  are  the  author's 
own  introduction  "Of  the  Place  of 
Music  in  General  History"  and  "Rossi's 
'Despair  of  Orphans'  "  which  fills  seven 
pages  in  musical  notation.  The  body  of 
the  book  ranges  from  "The  Beginnings 
of  Opera"  through  Mozart.  It  is  already 
in  its  fourth  edition,  and  Miss  Mary 
Blaiklock,  who  successfully  translated 
the  companion,  "Musicians  of  To-day," 
does  the  same  service  for  this  earlier 
work. 


Monthly  Record  of  New  Books 

PUBLISHED  BY  FIRMS  ESTABLISHED  IN  CANADA. 


WITH  a  view  to  saving  valuable 
space  and  at  the  same  time  pre- 
serving the  alphabetical  ar- 
rangement of  bonk  titles  so  essential  for 
ready  reference,  numbers  are  used  to  in- 
dicate the  respective  publishers'  names. 
The  following  are  the  numbers  used  and 
the  respective  publishing  firms  to  which 
the  refer. 

1. — William    Briggs. 
'_».— Cassell   &   Co. 
;S.— The  Copp,  Clark  Co. 
4.— J.  M.  Dent  &  Sons. 
5.— S.  B".  Gundy. 

6. — Hodder-  &   Stoughton,  Limited. 
7. — Thomas  Langton. 
8. — The  Macmillan  Co. 
9.— McClelland,  Goodchild  &  Stewart 
10.— McLeod  &  Allen. 
11. — Musson  Book  Co. 
12.— Thos.  Nelson  &  Sons. 

Fiction 
Adventures  of  Gerard.     By  Conan.  Doyle 

(12)   Cloth.  20c. 
Aunt     Jane.       By     Janette     Lee.       (9) 

Cloth  $1.25. 
Boomerang,     The.     By     Wm     Hamilton 

Osborne.     (9)    Cloth  $1.35. 
Captain's  Daughters,  The.     By  Alexan- 
der Poushkin.    (6)    75c. 
Chelkash.    By  Maxim  Gorky.    (0)    73c. 
Co-Citizens,  The.     By  Cora  Harris.   (9) 

Cloth  $1.00. 
Cruiser   on     Wheels.     Bv    Guv    Thome. 

(3)    Cloth  50c. 
Dark  Rosaleen.     By  M.  E.  Francis.   (2) 
,     Cloth  $1.25. 
Foolish  Virgin,  The.     By  Thomas  Dixon. 

(3)  Cloth  $1.25. 
Forest    Pilot,    The.     By    Edward    Hunt 

ington.     (9)  50c. 
Freelands,    The.     By    John    Galsworthy. 

(3)  Cloth  $1.25. 
Golden  Glory.    By  F.  Horace  Rose.    (6) 

■Cloth  $1.25.  » 

Goddess,  The.      By    Gouverneur  Morris. 

(9)  50c. 
High  Priestess,  The.     By  Robert  Grant. 

(3)   Cloth  $1.35. 
Island     of     Surprise,     The.     By     Cyrus 

Townsend    Brady.-    (9)    Cloth  .  $1.25. 
Jerusalem.     By     Selma     Lagerlof.      (9) 

Cloth  $1.35. 
Lawbreakers,    The.     By    Ridgwell    Cull- 

Hin.     (3)   Cloth  $1.25. 
Little  Angel,  The.     By  L.  N.  Andreyev. 

(6)   Cloth  75c 
Living  Up  to  Billy.     By  Elizabeth  Coop- 
•   er.       Cloth  $1.00. 
Love   in   Letters.     By     Richard     Marsh. 

(2)     Cloth  $1.25. 
Michael    0'H?Tloran.     By    Gene    Strat- 

ton-Porter.     (7)    Cloth   $1.50   Leather 

2  50. 


Misleading   Lady,    The.     By     ('has.    W. 

Goddard.      (9)   50c. 
Money    Master,    The.     By     Sir     Gilbert 

Parker.     Cloth  $1.50. 
Mountains  of  the  Moon,  The.     By  J.  D. 

Beresford.     (2)    Cloth,  $1.25. 
My  Canada.     By  Elinor  Marsden  Eliot. 

(6)     Cloth  $1.25. 
Mystery   of  the   Green   Ray,     The.     By 

William  Le  Queux     (6)     Cloth  75c' 
Official  Chaperone,  The.     Bv  Natalie  S. 

Lincoln.      (3)     Cloth  $1.25. 
On   the    Eve.     By    Ivan    Turgenev.      (6) 

Cloth  75. 
Pioneers,  The.     By  Katharine  Susannah 

Prichard.      (6)   '  Cloth    $1.25. 
Rags.     By  Edmith  Barnard  Delano.   (7) 

Cloth  $1.50. 
Richard    Chatterton.    V.    C,     By    Ruby 

M.  Ayres.     (6)   Cloth  75c. 
Riddle  of  the  Night.  The.     By  Tlios.  W. 

Han  si  lew.      (9)      Cloth    $1.25. 
Sally     en     the     Rocks.     By      Winifred 

Bogus.   ()  Cloth  $1.25. 
Supper.     Bv   Sergeant   Michael   Cassidy, 

R.  E.     (11)  Paper  35c. 
Sea-Hawk,   The.     Raphael   Sabatini.   (9) 

Cloth  $1.25. 
Secret  Seatdane,  The.     By  Guy  Thorne. 

(6)    Cloth    75c. 
Ship's    Companv.     By    W.    W.    Jacobs. 

((>)      Cloth  50c. 
Single  Code  Girl.  The      By  Delle  Elliot 

Palmer.      (9)   Cloth  $1.25. 
Sorce    Exneriences    of    An   Jrish    TJ.    M. 

E.   E.  Somerville     and     Martin     Ross. 

(12)'  Cloth,  20c. 
Songs   of  the   Cardinal,   The.     By   Gene 

Stratton-Porter.    (7)     Cloth,  net  $1.35. 
•      Leather,  Net.  $2.00. 
Testing  of  Janice  Dav,  The.     By  Helen 
Beecher  Long.     (9)   $1.25. 
Wings  of  Dan-rer,   The.     Bv   Arthur   A. 
Nelson.      (9)  Cloth  $1.35. 

Non-Fiction 

Airship   Boys  in   The  Great   War,   The. 

By  H.  L.  Sayler.     (3)     Cloth.  60c. 
Appendix  to  B'yce  Report   By  Viscount 

Bryce.     (8)  50c. 
Book    of    France,    The       By    Winnifred 

Stephens.      (8)      $1.25. 
Canadian  Iron  and  Steel  Industry,  The. 

By  W.  J.  A.  Donald.     (9)  $2.00. 
Children's  Story  of  the  Eward      By  Sir 

Edward  Parrott.     Nos.  T  and  8.     His- 
tory.     (12)     Paper,  8c. 
Cinematograph  Book,  The.     By  Bernard 

E.  Jones.     (2)     Technical.     Clot'!,  75c. 
Climbing  Plants.  ,By  W.  Watson.     (3) 

Boards,  75c.     Cloth,  $1.25. 
Electricity.        W.   H.   McCormick.      (3) 

Cloth.  $1.25. 

60 


Engineering.     By      Gordon     Knox.      (3) 

Cloth,  $1.25. 
Eve  of  Battle,  The.      By  J.  R.  P.  Scla- 

ter.     (6)     50c. 
Fighting  With  King  Albert,     By  Capi- 

taine  Gabriel   de   Libert    de   Flemalle. 

((6)     $1.50. 
Fisherman's     Luck.       By     Henry     Van 

Dyke.      (3)      Cloth.  50e. 
Hitting   the    Dark    Trail.      By    Clarence 

Hawkes.      (9)     $1.00. 
I  Accuse.     (Translated  from  the  German 

and    suppressed    in    Germany)    By    a 

German.      (6)     Cloth,  $1.50." 
In  and  Around  London.     By  Constance 

M.  Foot.     (3)   Cloth,  $1.25. 
Modern  Inventions.     By  V.  E.  Johnson, 

M.A.   (3)     Cloth.  $1.25. 
Pentecost   of  Calamity,   The.     By   Owen 

Wister.     (8)     50c. 
Sonny  Bnny  Rabbit  and    His  Fricneds. 

By     Grace     MacGowan     Cooke.      (9) 

$1.35. 
Story  of  Jesus  for  Young  and  Old.     By 

Rev.  Jesse  Lyman  Hurlbut.   (9)  $1.50. 
True  Tales  of  Mountain  Adventure.     By 

Mrs.   Aubrey   le   Blond.   Travel.     (12) 

35c. 
Voyages    of    Captain     Scott,     The.     By 

Charles  Turley.     (9)  $2.00. 
Woman's    Diary    of    the    War.     B.   S. 

Macnaughton.      (12)      Paper      Boards 

35c. 


Ottawa,  Sept,  25. — Copyrights  granted 
this  month  include  the  following  books: 

••The  True  Makers  of  Canada:  The 
Narrative  of  Gordon  Sellar,  Who  Emi- 
grated to  Canada  in  1825."  Robert  Sel- 
lar, Huntingdon,  Que. 

"Science  of  Education."  Robert  Allan 
Pyne,  as  Minister  of  Education  for  On- 
tario, Toronto,  Ont. 

"History  of  Education."  Robert  Allan 
Pyne.  as  Minister  of  Education  for  On- 
tario, Toronto,  Ont. 

"School  Management,"  Robert  Allan 
Pyne,  as  Minister  of  Education  for  On- 
tario. Toronto,  Ont. 


The  Queen  sanctioned  the  publication 
in  the  October  number  of  "The  Girl's 
Own  Paper  and  Woman's  Magazine"  of 
an  authoritative  article  giving  detailed 
particulars  of  the  articles  Her  Majesty 
will  require  for  the  wounded  during  the 
coming  winter. 


Witnessing  the  Process  of  the  Making  of  Books 

Description  of  a  Tour  Through  Briggs'  New  Publishing  House,  One  of  the  Most  Extensive  on 

the  Continent 


A  REPRESENTATIVE  of  Book- 
teller  and  Stationer  had  the 
pleasure  of  '"touring"  the  new 
Wesley  Building',  the  gigantic  new 
home  of  the  Methodist  Book  and  Pub- 
lishing Company,  which  concern  is  better 
known  to  the  book  trade  as  "William 
Briggs." 

In  the  course  of  this  tour,  a  lot  of 
interesting  and  valuable  information 
was  learned  from  Edward  J.  Moore,  un- 
der whose  guidance  it  was  made, 

The  concern  lacks  only  fourteen  years 
of  a  century  of  history,  for  it  was  away 
back  in  1829  that  "The  Christain  Guard- 
ian" was  established  by  Egerton  Ryer- 
son,  and  his  associates.  From  that  be- 
ginning has  grown  one  of  the  largest 
publishing  houses  on  the  American  con- 
tinent. 

The  name  of  the  historic  old  Wesley 
Building  on  Temperance  Street,  so  long 
occupied  by  this  concern,  has  been  per- 
petuated by  giving  the  same  name  to 
the  new  building  which  is  a  five-story 
pile  of  terra  cotta  fronting  133  feet  on 
Queen  Street  and  220  feet  on  John 
Street,  while  on  Richmond  Street,  in- 
cluding the  factory  wing,  there  is  a 
frontage  of  194  feet. 

The  main  entrance  is  from  Queen 
street.  The  street  level  floor  comprises 
five  retail  stores,  fronting  on  Queen 
street  and  the  press  room  to  the  rear 
and  along  Richmond  street.  Two  of 
these  stores  are  occupied  as  the  Book 
Room  stores,  the  larger  taking  place  of 
the  old  retail  store  at  33  Richmond 
Street  west,  while  the  other  introduces 
some  new  features,  such  as  a  "rest 
room,"  comfortably  equipped  with 
chairs  and  tables  and  further  provided 
with  writing  facilities,  and  with  cur- 
rent newspapers  and  magazines,  these 
being  surrounded  by  shelves  filled  with 
new  and  standard  books. 

After  seeing  these  stores  the  next 
move,  was  to  shoot  up  on  the  elevator  to 
top  floor  and  out  upon  the  roof  where 
a  fine  panoramic  view  of  the  city  pre- 
sented itself. 

The  fifth  floor  is  occupied  by  the 
various   editorial   rooms. 

The  Ontario  Sunday  School  Associ- 
ation has  taken  quarters  on  this  floor 
and  it  accommodates  also  the  Methodist 
Missionary  Society's  offices  and  other 
church    offices. 

Different  offices  of  the  Methodict 
Church  occupy  the  fourth  floor  and  on 
this  floor  there  are  rooms  used  as  a 
restaurant  to  furnish  lunches  for  the 
employes  during  the  noon  hour,  the 
cafeteria    system   beimr   adopted.     Men- 


tion may  also  he  made  here  of  the  auto- 
matic drinking  fountains  at  intervals 
throughout  the  hallways  and  on  the 
root  there  is  a  filtration  and  ammonia 
cooling  plant,  through  which,  the  drink- 
ing water  is  kept  in  constant  circulation. 

The  Book  Room  offices  are  on  the 
third  floor,  Dr.  Briggs 's  office  is  at  the 
Queen  and  John  street  coner  and  it  was 
interesting  to  observe  that  the  furniture 
of  his  office  at  the  old  Building,  had 
been  moved  in  toto  to  his  new  office, 
including  the  desk  which  he  has  used 
continuously  for  thirty-nine  years  and 
which  had  been  used  by  his  predecessor. 

The  corresponding  section  of  the  sec- 
ond floor  is  occupied  entirely  by  the 
Wholesale  Book  Department.  This  com- 
prises a  manager's  office  and  splendid 
sample  room  to  the  east  and  south,  ami 
extensive  stock  rooms  on  the  Queen  and 
John  Street  frontages.  Anyone  who  has 
visited  this  department  in  the  past  will 
have  appreciated  how  cramped  it  has 
been,  and  will  realize  the  possibilities 
for  growth  and  improved  service  that 
present  themselves  in  the  new  location. 

The  rest  of  the  trip  was  through  the 
sections  of  the  five  floors,  given  over  to 
the  manufacturing  end  of  the  business. 

The  composnig  room,  where  day  and 
night  shifts  are  employed,  is  on  the 
fourth  floor.  Anyone  conversant  with 
the  printing  trade  will  be  impressed  by 
the  fact  that  fourteen  linotypes  have 
been  installed  here.  In  another  section 
several  type  casting  machines  are  kept 
busy. 

In  the  corresponding  section  of  the 
third  floor  are  the  stereotyping  and 
electrotyping  departments.  The  proof 
readers  are  on  this  floor. 

On  the  second  floor  is  a  particularly 
interesting  section  of  the  plant — the 
bindery.  The  employes  here  include 
280  young  women  and  also  a  goodly 
number  of  men.  There  are  nine  folding 
machines,  and  it  is  a  fascinating  thing 
to  watch  them  feeding  printed  sheets 
automatically  and  delivering  them  fold- 
ed in  specified  sizes.  There  is  some- 
thing uncanny  about  the  almost  human 
characteristics  of  these  and  other  auto- 
matic machines  to  be  seen  here. 

Making  Books 

An  interesting  process  is  that  of 
gathering  the  "signatures"  or  sections 
of  a  book,  which  are  laid  along  in  succes- 
sive piles  on  a  lengthy  table.  The  oper- 
ator passes  along  very  rapidly,  gather- 
ing in  one  signature  from  each  pile  as 
she  passes  until  what  is  called  the 
"sheets"  of  a  whole  book  are  in  one 
61 


bundle.  These'  '•sheets"  pass  on  in  the 
next  process  to  the  stitcfiing  machines. 
They  are  either  stapled  through  with 
wire,  as  is  done  with  catalogues  and  the 
rougher  forms  of  books,  or  are  sewed 
with  thread  and  tape  laid  on  by 
half  a  dozen  machines,  each  of  which 
has  some  special  feature,  especially  ar- 
ranged, for  this  purpose.  In  the  old- 
en days  this  work  of  sewing  was  clone 
entirely  by  hand,  and  to  see  these 
comparatively  small  machines  inter- 
weave their  stitches  through  the  two 
hundred  to  three  hundred  pages  of 
a  book,  sewing  each  one  of  them  se- 
curely in  place  and  at  the  same  time 
laying  tape  on  the  back  to  strengthen 
and  support  the  building,  is  an  evidence 
of  man's  ingenuity.  Other  machines  in 
the  same  section  do  the  "rounding"  and 
the  "backing"  of  the  books,  and  a 
gigantic  power  trimmer,  which,  in  spite 
of  oneself,  brings  thoughts  of  the  French 
guillotine,  trims  off  three  sides  of  two 
piles  of  books  at  one  operation.  Pass- 
ing to  another  section,  one  sees  how  the 
cloth  covers  of  the  book,  technically 
termed  "cases,"  are  manufactured. 
Here  cardboard  blanks,  cut  to  specified 
size,  are  fed  into  a  machine  along  with 
the  carefully-trimmed  sheets  of  cloth. 
After  leaving  the  operator's  hands  the 
blanks  are  pasted  properly,  laid  on  the 
cloth  sheet  and  the  edges  turned  over, 
held  a  moment  to  allow  the  glue  to  set. 
and  then  the  finished  cover  passes  out  of 
the  machine  ready  to  be  glued  on  the 
back   of  the  book. 

Making  Book  Covers 

Another  interesting  process  here  is 
the  embossing  of  the  covers  and  the  lay- 
ing on  of  the  gold  and  foil  which  aids 
so  much  in  presenting  an  attractive 
cover.  A  good  many  people  hesitate 
when  they  are  told  that  solid  gold  goes 
to  make  up  the  embossed  title  on  books 
which  are  bound  in  this  way.  When 
one  sees  here,  however,  actual  sheets  of 
gold  leaf  being  laid  on  in  the  specified 
space  on  the  book  cover,  afterward 
pressed  in  or  embossed  in  a  heated  press 
and  the  surplus  gold  finally  rubbed  off, 
one  realizes  what  a  thing  to  be  respected 
a  book  cover  really  is.  In  the  same  sec- 
tion are  also  to  be  seen  the  great  French 
presses,  in  which  the  books,  after  thev 
have  passed  the  last  process,  are  left 
for  forty-eight  hours  or  more  to  set  be- 
fore being  placed  on  the  warehouse 
shelves. 

Lack  of  space  forbids  an  extended  de- 
scription of  other  most  interesting  feat- 
ures   of    the    plant. 


A  new  item  introduced  by  the  Defiance 
Mfg.  Co.,  of  New  York,  is  the  Premier 
File  Perforator,  made  in  the  standard 
size,  2%-inch  gauge,  and  nickel-plated. 
.It  is  designed  to  retail  .at  25  cents  in  the 
United  States. 

A  new  item  which  has  just  been 
brought  out  is  the  Blaisdell  Ink  Eraser, 
manufactured  by  the  same  firm  who  make 
the  Blaisdell  Paper  Pencils.  The  new 
product  is  of  spun  glass  material  and  can 
be  sharpened  in  the  same  manner  as  the 
Blaisdell  paper  pencils. 

A  new  balking  machine  for  the  toy 
trade  is  the  Unitophone,  manufactured 
to  retail  at  one  dollar  in  this  country. 
It  is  the  product  of  the  United  Talking 
Machine  Co.,  of  Philadelphia,  who  have 
appointed  L.  G.  Beebe.  manufacturer's 
agent,  Toronto,  their  Canadian  repre- 
sentative. 

New  Price  Book 

A  new  mechanism  has  been  brought 
out  for  the  National  Loose  Leaf  Price 
Book,  which  is  creditable  for  its  novelty, 
strength  and  simplicity. 

The  feature  of  this  new  mechanism  is 
a  hall  which  has  the  effect  of  practically 
locking  the  rings  in  either'open  or  closed 
position.  This  ball  reposes  in  a  pocket 
formed  by  notching  the  ring  plates  at 
their  ends.  A  curved  leaf  spring  keeps 
the  ball  constantly  pressed  against  the 
rimr-carrying    plate. 

In  opening  the  binder,  the  ball  (cush- 
ioning against  the  sprinsr)  rides  under 
the  ring  plate  holding  the  rings  open. 
When  the  rings  are  closed,  the  hall  is 
above  the  ring;  plate,  and  the  rings  vir- 
tually locked  in  place.*  This  price  book 
has  the  oval  rings,  flattened  at  the  sides 
to  make  the  hook  thin,  and  saving  wear 
on  the  leather  where  it  comes  in  contact 
with  the  rin^s. 

M.  J.  McLean,  aimed  with  new  high 
explosive  munitions  to  carry  conviction 
to  the  trade  reuardin'z  the  stanle  lines 
of  J.  M.  "Dent  &  Sons,  as  well  as  their 
lato  fiction  and  war  books,  left  in  the 
latter  part  of  September  on  a  trip 
through  the  west  to  the  Pacific  Coast. 

Do  not  nefflect  cheap  wallpapers  nor 
starve  the  hi»h  priced  lines  in  your 
stock.  Then,  remembering  how  essential 
it  is  to  be  fully  prepared  for  the  great 
demand  for  medium-priced  papers,  you 
will  have  a  well  balanced  stock. 


New  Fancy  Papeteries 
Several  new  fancy  papeterie  boxes 
have  been  introduced  by  Buntin,  Gillies 
&  Co.,  fitted  with  high-grade  white, 
linen-finished  stock.  Among  the  attrac- 
tive cover  designs  are  girls'  heads, 
scenic  views,  and  artistic  designs,  in 
which  the  names  form  the  characteristic, 
features. 

•  Dust-proof  Display  Case 

"Haven't  you  any  nicer  looking 
erasers?"  asked  the  lady  customer. 
'"These  are  fly-specked  and  positively 
need  scraping."  This  question  is  per- 
haps finicky,  but  in  "these  days  of  sani- 
tary paper,  towels  and  individual  drink- 
ing cups,  it  is  not  beyond  interrogation. 
The  problem  of  how  to  keep  a  stock  of 
stationery  clean  and  fresh,  and  at  the 
same  time  sacrifice  none  of  its  display, 
is  worthy  of  study.  Erasers,  for  in- 
stance, that  remain  boxed  upon  shelves 
have  very  little  chance  of  helping  to  sell 
themselves,  and  open,  upon  a  counter, 
may  collect  dust  and  lose  their  attractive 
and  inviting  appearance.  To  solve  this 
problem  comes  Dixon's  Dust-proof 
Eraser  Assortment.  Three  dozen  pencil, 
ink  and  combination  erasers  are  always 
in  sight  of  customers,  and  yet  are  pro- 
tected from  dust  and  dirt  and  kept  clean 
and  fresh  by  a  thin  transparent,  window- 
like cover  of  the  container.  The  case  or 
container  measures  8V2  by  914  inches, 
and  is  fitted  with  an  easel  back  attach- 
ment  for  display  at  angle. 

More  New  Marbles 
The  Akro  Agate  Co.,  of  Clarksburg, 
W.  Va.,  have  added  a  number  of  new 
styles  of  marbles  to  their  line,  which 
now  contains  ten  different  sizes  and  ten 
different  colors. 

A  concern  in  London,  England  known 
as  the  Noah's  Ark  Toy  Warehouse  has 
brought  out  an  interesting  puzzle  novel- 
ty called  "The  Way  to  Constantinople". 
The  play  calls  for  great  patience  and 
skilful  manipulation  of  a  steel  ball 
around  submarines  and  mines  through 
the  Dardenelles  to  Constantinople. 

From  Harold  Reeves,  Yale  Road, 
Claygate,  Surrey,  England,  comes  an  ex- 
tensive list  of  music  and  musical  publi- 
cations, covering  mfisic  of  various  coun- 
tries, ancient  and  modern. 
62 


New  Telephone  Accessory 
The  Tollometer  is  a  new  telephone  ac- 
cessory being  introduced  by  the  Can- 
adian stationery  trade.  The  factory  is 
located  at  Forestville,  Conn.,  and  the  A. 
S.  Huswitt  Company  are  their  Canadian 
sales  representatives.  The  Tollometer 
is  so  designed  that  it  may  be  attached 
to  the  telephone  standard  by  simply  ad- 
justing the  clamps  for  that  purpose;  or 
it  may  be  set  on  the  desk,  or  screwed  to 
the  wall  or  desk  or  to  the  telephone 
booth.  If  in  the  course  of  a  long  dis- 
tance conversation  there  is  an  interrup- 
tion, a  simple  pressure  on  the  starting 
lever  stops  the  hands  of  the  Tollometer 
till  proper  connection  is  resumed,  when 
the  hands  may  be  started  again  by  an- 
other pressure  on  the  starting  lever. 
The  object,  of  course,  is  to  avoid  excess 
charges  for  long  distance  calls. 
For  Attorneys 
The  Attorney's  Cash  and  Ledger  just 
put  on  the  market  by  the  Boorum  & 
Pease  Company,  not  only  covers  com- 
pletely the  bookkeeping  requirements  of 
an  attorney,  but  forms  a  valuable  re- 
cord as  well.  It  allows  for  listing  in  de- 
tailed form  cash  expenditures,  total 
hours  of  service,  cash  received,  judg- 
ments awarded,  etc.  This  book  is  bound 
in  black  cloth,  American  Russia  back 
and  corners,  gold  filleted.  It  has  a  two- 
letter  index  in  front,  and  title  stamped 
on  front  cover.  It  is  made  in  two  thick- 
nesses, 150  and  300  pages. 

Fabric-covered  Forthalls 
L.  G.  Beebe,  manufacturers'  agent, 
representing  the  Anderson  Novelty  Rub- 
ber Co.,  of  Akron,  Ohio,  is  showing, 
among  other  new  items  brought  out  by 
that  firm,  two  big  fabric-covered  foot- 
balls, one  round  and  the  other  Rugby- 
shaped,  with  rubber  containers,  to  retail 
for  ten  cents  each.  These  balls  are 
nearly  as  large  as  regular  footballs. 

m 

Not  Quite  Decided 
The  centenarian  was  being  eagerly 
interviewed  by  reporters,  and  was  asked, 
among  other  things,  to  what  he  attri- 
buted his  long  life  and  good  health. 
"Wall,"  the  old  man  replied  slowly, 
"I'm  not  in  any  position  to  say  right 
now:  you  see,  I've  been  bargaining  with 
two  or  three  of  them  patent  medicine 
concerns  for  a  couple  of  weeks,  but  I 
ain't  quite  decided  yet." 


BOOKSELLER" AND   STATIONER 


Weldon  Roberts 

Rubber  Erasers 


:  ERASER 
economy. 


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On  back  appears  the  fol- 
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till   we  die." 


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Covers    in    imitation    MAHOGANY    AND    GOLD    are    a    fitting    and    useful 

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34.  Gt.  Titchfield  Street  London,  W..  Eng. 

Also  suitable  for  advertising  purposes. 


Gold  Medal  Crayons 


Trade 


Mark 


Highest  award  for  Crayons  and  Chalks 

Medal  of  Honor 

Panama-Pacific   International   Exposition,   San 
Francisco,  1915 

We  are  pleased  to  announce  this  additional 
award,  which  is  higher  than  a  Gold  Medal. 

Samples  of  our  Superior  Crayons  and  Chalks, 
together  with  our  catalogue,  will  he  sent  on 
request. 

BINNEY  &  SMITH  CO. 

Makers   of  the   Gold   Medal   Crayons 


81-83  Fulton  Street 


London 


Paris 


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Hamburg 


STj«LiNG  SECTIONAL  POST  BINDERS 

MADE  IX  CANADA  and  made  RIGHT 

Our  catalog  shows  nine  styles  and  eighty  stock 
numbers.  A  binder  for  every  purpose  from  high- 
grade  corduroy  and  leather  to  low-price  canvas 
transfers.  Made  to  Canadian  Standards  in  Post 
Sizes  and  Centers.  Specials  furnished  to  fit  prac- 
tically any  requirement. 

If  you  haven 't  our  catalog  ask  for  it  and  for  our 
liberal   dealers'  discount. 

Our  line  is  complete — Memo  Books.  Ring  Books. 
Post  Binders,  Ledgers. 


STYLE 


END     LOCK 


Luckett  Loose  Leaf,  Limited 


215  219  Victoria  St. 


Dept.  S. 


Toronto,  Ontario 


63 


Music  and  Musical  Merchandise 


BOOSTING    AMERICAN    SONGS 

The  Toronto  Star's  musical  editor 
said  in  last  Saturday's  issue:  "Several 
of  the  New  York  music  publishing 
houses  have  gone  back  to  their  old  habit 
of  paying  singers  to  introduce  their 
songs.  This  shows  the  depths  of  demoral- 
ization into  which  the  music  business  has 
fallen,  because  it  was  recognition  that 
such  a  practice  was  ruinous  to  them 
which  made  the  publishers  some  time 
ago  mutually  agree  to  discontinue  it. 

"That  many  of  the  publishers  are  in 
a  bad  way  financially  has  been  no  sec- 
ret for  a  long  time.  Bankruptcy  for  a 
couple  of  the  more  prominent  has  been 
among  the  possibilities  all  summer.  Each 
realizes  that  only  the  production  of  a 
phenomenal  hit  can  save  him,  and  that 
]S  why  they  have  gone  back  to  the  old 
way  nl'  hiring  performer,?  to  sing  their 
songs,  thinking  that  possibly  in  that 
way  their  successes  may  be  manufac- 
tured." 

m 

AGAINST  THE  ONE-LINE  POLICY 

Few  grocers,  if  any,  confine  themselves 

;to    carrying    one    brand    of    tea    because 

tea-drinkers    do    not    confine    themselves 

to    buying   one  brand,   says   a   writer   in 

-'The  Canadian  Music  Trades  Journal." 

The  proprietor  of  a  boot  and  shoe  store 

may    favor    one    make  .of    boot    but    he 

stocks  various  makes  to  take  care  of  the 

different   tastes  of  different  people.      It 

would   perhaps  be  impossible  to  find  in 

.   all  of  Canada  a  music  dealer  attempting 

to  do  business  with   the  publications  of 

any    one    publisher.     And    certainly    the 

majority    of    piano      dealers      represent, 

more  than  one  piano  manufacturer.   • 

Working  on  the  same  principle,  a 
marked  feeling  is  everywhere  evident  in 
the  talking  machine  trade  against  the 
one-line  policy.  As  one  man  puts  it. 
"the  day  of  the  restricted-to-oneJine 
agreement  is  getting  on  to  late  after- 
noon." What  a  fine  job  it  would  be  for 
any  traveller  to  go  over  the  trade  in  the 
interests  of  any -one  music  publisher  and 
attempt  to  show  .the  dealer  that  he 
should  tie  himself  up  to  that  one  firm's 
songs!  There  are  those  who  claim  the 
sheet  music  trade  would  be  the  better 
for  a  fixed  selinu  price  in  standard  songs. 
etc.,  but  it  remains  an  open  opportunity 
for  anyone  to  come  forward  to  cham- 
pion the  exclusive  agency  in  sheet  music 
selling. 

■  Sheet  music  and  talking  machine  re- 
cords are  both  music  with  a  great  many 
points  in  common.  No  one  brand  of  re- 
cords will  take  care  of  all  the  trade. 
Various   companies   have     recording   ar- 


rangements with  different  artists  and 
from  the  record  end — the  cream  of  the 
talking  machine  trade — few  dealers  can 
afford  to  go  on  accomplishing  the  most 
in  their  own  interests  with  one  make  of 
records. 

NEW  MUSIC  COPYRIGHTS 

Canada  for  Empire.      Words  by  Laura 
Lewin.     Music  by  Violet  Bridgewater. 
Laura  Lewin,  Victoria,  B.C. 
By  Order  of  the  King.      Words  by  Al- 
bert   E.    MacNutt.      Music   by    M.   F. 
Kelly.      Anglo-'Canadian    Music     Pub- 
lishers' Association,  Limited,  London, 
England. 
To  the  Downfall  of  the  Kaiser.      Words 
and     Music     by     Elizabeth     Findlay. 
Elizabeth  Findlay,  Toronto,  Out. 
The   Boys   of  the    Maple  Leaf.        (One 
Step.)     J.  YVhiteacre-Melville,  Winni- 
n eg,  Man. 
Kitchener's  Question.    Words  and  Music 
by    Muriel    E.    Bruce.      The    Empire 
Music  and  Travel  Club,  Toronto,  Ont. 
March  of  the  Allies.       Arr.   by   Arthur 
W.    Hughes.      (Musical    composition). 
Thompson    Publishing    Company.    To- 
ronto, Ont. 
Little  Etude  in  Broken  Chords.      By  H. 
Loret,  Op.   19,  No.  fi.       (Musical  com- 
position.)      Whaley,     Royce     &    "Co., 
Limited,  Toronto,  Ont. 
Tennis.       Words   and   Music   by   AVilson 
MacDonald.      The    Hawkes    &    Harris 
Music  Company,  Toronto,  Ont. 
Khaki.        By     Gordon     V.     Thompson. 
(Musical      composition.)        Thompson 
Publishing  Company,  Toronto,  Ont. 
The    following    are     Remick    publica- 
tions : — 

Life  Has  Just  Begun.  Lvric  by  Edward 
A.  Paulton  and  Adolf  Philinn.  Music 
by  Jean  Briquet  and  Adolf  Philipp. 
You  Are  My  Little  Cupid.  Lvric  bv  Ed- 
ward A.  Paulton  and  Adolf  Philipp. 
Music  by  Jean  Briquet  and  Adolf 
Philipp. 
The   Girl  Who   Smiles.        (March    One 

Step.)     By  J.  Bodewalt  Lampe. 
A  Honeymoon  in  May       Lvric  by  Ed- 
ward   A.  Paulton    and   Adolf  Philipp. 
Music    by    Jean    Briquet    and    Adolf 
Philvop. 
The  Story  of  a  Sparrow.     Lyric  by  Ed- 
ward   A.   Paulton    and   Adolf  Philipp. 
Music     by   Jean     Briquet    and     Adolf 
Philipp. 
Let  Us  Dance.       Lvric    bv    Edward   A. 
Paulton  and  Adolf  Philipp.     Music  by 
Jean  Briquet  ^and  Adolf  Philipp. 
Your  Picture.  Lvric  by  Edward  A.  Paul- 
ton  and  Adolf  Philipn.  Music  by  Jean 
Briquet   and   Adolf  Philipn. 
fi-1 


Dance  Me  Good-bye.      Lyric  by  Edward 

A.  Paulton  and  Adolf  Philipp.    Music 

by  Jean  Briquet  and  Adolf  Philipp. 
Teach  Me  to  Smile.      Lyric  by  Edward 

A.  Paulton  and  Adolf  Philipp.    Music 

by  Jean  Briquet  and  Adolf  Philipp. 
Gay  and  Frivolous.       (Fox  Trot.)     By 

Antonio  Celfo. 
My  Honolulu  Bride.      Lyric  and  Music 

by  Harold  Weeks. 
Penelope.     Poem  by  Richard  F,  Carroll. 

Music  by  Bert  Howard. 
Crossing    the    Bar.       Written    by    Lord 

Tennyson.  Music  by  Dr.   A.   S.  Vogt. 

Whaley,  Royce  &  Co.,  Toronto,  Ont. 
We've  All  Got  Someone  at  the  Front. 

Words   by   Gertrude   Cornish   Knight. 

Music  by  Annie  J.  Barrie.     Annie  J. 

Barrie,  Port  Arthur,  Ont. 
The  Queen's  Own.     Words  by  Albert  E. 

Shiels.        Music     by    B.    H.    Barrow. 

Whaley,  Royce  &  Co.,  Toronto,  Ont. 
Good-bye,  Sweetheart,  Good-bye.   Words 

by  Hattie  M.  Patterson.       Music  by 

Maud   E.   Bruce.     Empire   Music   and 

Travel  Club,  Toronto,  Ont. 
"Off  to  Fight  the  Germans."       Words 

and  music  by  Philip  E.  Layton.    Philip 

E.  Layton,  Montreal,  Que. 


A  Hard  Knock- 
While  Bookseller  and  Stationer  gets 
many  a  bouquet  from  subscribers,  there 
is  an  ocasional  brickbat.  As  represent- 
ing the  former  we  publish  in  this  issue 
what  R.  0.  Smith  &  Co.,  of  Orillia,  a 
firm  classed  among  the  leading  book- 
sellers of  Ontario,  said  in  sending  in 
their  renewal,  and  also  significant  state- 
ments in  the  letter  from  Mr.  Grigg,  of 
Pembroke,  on  another  page. 

It  remains  for  a  firm  in  Beamsville, 
Ont.,  in  reply  to  a  letter  requesting  their 
subscription  to  say  that  "It  isn't  worth 
taking  out  of  the  post  office!" 

Are  there  any  others  who  think  that? 
Tf  so,  Bookseller  and  Stationer  wants  to 
know  it. 

The  editor's  private  opinion  is  that 
there  is  something  inexplicable  in  the 
attitude  of  anybody  really  interested  in 
the  book  and  stationery  business  who 
would  hand  down  such  a  verdict  about 
a  paper  that  entails  so  much  hard  work 
as  lie. puts  into  each  successive  issue. 
Ts  there  balm  in  Gilead  ? 


Mr.  MacOulIan  is  visiting  Canada  this 
Fall  in  the  interests  of  Messrs.  Verdier. 
of  London,  England,  with  a  range  of 
Christmas.  Easter,  and  Birthday  cards, 
etc. 


BOOKS  E  L  L  E  It     A  N  I)     S  T  A  T  I  0  N  E  R 


Send  in  your  orders  for  these  Files,  as  well  as  for  the 
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Card  Index  Outfits  (see  September  Bookseller  and 
Stationer).  Have  you  a  copy  of  our  72-page  illustrated 
catalogue  of  stationers'  goods?  If  not,  send  for  one. 
It  will  help  you  to  do  business  more  profitably. 


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THING AND  DON'T 
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BOOKSELLER    AND    STATIONER 
Special  Service  Department 


65 


B  0  0  K  S  E  L  L  E  R     A  N  I)     8  T  A  T  I  0  N  E  R 


New  Eyeletting  Machine 

Built  in  principle  like  the  rapid-fire 
gun,  the, new  Ideal  Automatic  Self-feed- 
ing Portable  Eyeletting-  Machine  will 
render  the  most  efficient  and  speediest 
service  on  all  kinds  of  office  eyeletting'. 

This  new  machine  is  distinctively  meri- 
torious because  the  eyelets  are  loaded  in- 
to a  magazine  in  strips.  After  a  strip  is 
inserted,  nothing  further  is  necessary  ex- 
cept the  operating  of  the  handle  until 
all  of  the  fifteen  eyelets  of  each  strip 
are  used,  and  then  another  strip  of  tit- 
teen  eyelets  can  quickly  be  shoved  into 
the  magazine  and  the  machine  is  again 
loaded.  Eyeletting  can  be  accomplished 
by  this  machine  is  less  than  a  tenth  of 
the  time  that  "single-shot"  punches  re- 
quire, and  besides  every  eyelet  is  avail- 
able; none  are  lost. 

This  new  machine  has  very  few  parts 
and  the  makers  state  that  all  are  sturdy 
and  substantially  constructed  of  the 
very  best  materials  of  their  respective 
kinds,  there  being  no  fine  adjustments 
and  nothing  to  get  out  of  order. 

Lawyers,  architects,  public  account- 
ants, patent  attornies,  and  in  fact  every 
commercial  house,  insurance  and  railroad 
companies,  city,  county,  state  and  Fed- 
eral offices,  and  wherever  permanent 
binding  of  papers  together  is  required, 
would  find  the  new  Ideal  Self-feeding 
Portable  Eyeletting  Machine  a  wonder- 
ful link  in  office  economy  and  all  that 
its  names  implies,  "Ideal."  An  illus- 
trated descriptive  circular  of  this  new 
machine  has  reached  Bookseller  and 
Stationer  from  the  makers,  the  Ideal 
Specialties  Mfg.  Corp.,  552  Pearl  street.. 
New  York   City. 

m 

POINTERS  WORTH  REMEMBERING 

One  firm  in  the  U.  S.  conducting  syn- 
dicate stores  has  ordered  1,000  gross  of 
Children's  sleds  to  sell  at  10c  each. 

Stock  up  in  lanterns,  pumpkins,  false- 
faces,  crepe  paper,  post  cards,  pea-shoot- 
ers and  other  novelties  for  Hallowe'en. 

Put  in  a  Hallowe'en  window  display. 
There  is  ample  scope  for  a  most  striking- 
window.    , 

For  the  novelty  department — small 
hair  barrettes  are  good  sellers  this  sea- 
son ;  so  are  scroll  hairpins. 

The  latest  handbag  is  half-moon 
shaped,  with  cloth  and  horn  handles. 

Charlie  Chaplin  postcards  are  strong 
sellers,  but  go  easy  on  Chaplin  statuettes, 
etc. 

One  of  the  latest  ideas  in  high-grade 
post  cards  is  a  hand  tinted  initial  cor- 
respondence card,  with  scenic  decora- 
tion in  connection  with  the  fancy  initial. 
The  cards  are  made  by  the  "offset" 
method. 

n 

.  McClelland.  Godchild  &  Stewart  U;w i 
been  given  control  of  the  Canadian  sale-, 
of  the  Boston  Cook  Boole. 


Better  Business  in 
Montreal 

Booksellers     Careful     in     Handling 

School   and  College  Text  Book 

Trade — Oppenheim  in  High 

Favor 

By  our  Regular  Correspondent 

MONTREAL,  Oct.  1.— There  has 
been  a  decided  improvement  in 
business  according  to  the  retail 
stores  of  Montreal.  One  of  the  largest 
establishments  noticed  an  improvement 
in  the  month  of  June,  which  has  been 
continued  ever  since.  Whether  this  is 
new  business  which  is  coming  to  this 
particular  store,  or  whether  it  is  a  genu- 
ine improvement,  is  hard  to  say.  There 
is  no  doubt,  however,  that  in  this  par- 
ticular case,  books  and  stationery  have  a 
big  share. 

Two  of  the  most  prominent  book  deal- 
ers have  been  kept  exceedingly  busy  dur- 
ing the  latter  part  of  October  owing  to 
the  demand  for  college  text  books.  With 
so  few  in  the  field,  there  should  be  a  bet- 
ter thing  in  this  business  than  there  was 
when  competition  was  so  keen.  In  order 
to  get  this  business,  it  is  necessary  to 
keep  close  in  touch  with  the  college  pro- 
fessors, and  to  be  careful  with  credit 
given  to  the  boys.  The  small  profit  on 
this  class  of  goods  will  not  permit  of 
any  stock  being  left  on  the  dealer's 
hands,  or  of  any  mistakes  being  made. 

In  the  earlier  days,  it  was  often  the 
custom  for  dealers  to  get  left  with  large 
quantities  of  these  technical  books  on 
their  hands.  Each  counted  on  getting  a 
good  slice  of  the  business,  but  it  often 
happened  that  the  students  clubbed  to- 
gether, and  secured  a  better  price  from 
one  dealer  on  a  large  quantity.  The  re- 
sult was  that  many  of  the  other  dealers 
were  left  and  have  since  refused  to  touch 
this  business  at  all. 

During  the  past  month,  booksellers 
and  news  vendors  have  been  taking  more 
interest  in  the  sale  of  MacLean's  Maga- 
zine, and  by  using  a  little  ingenuity  some 
of  them  have  achieved  really  remarkable 
results,  showing  the  value  of  display. 
This  magazine  sells  for  a  higher  price 
than  the  average  magazine,  but  being 
purely  Canadian,  it  has  a  demand  which 
can  be  filled  by  no  other  magazine.  By 
showing  it  in  windows  and  showcases, 
the  sale  of  this  magazine  has  increased 
by  between  five  and  six  hundred  in 
Montreal  during  the  past  month. 

It  is  of  interest  that  three  books  of 
poems,  by  Montreal  authors,  will  shortly 
be  published.  These  are  from  the  pens 
of  Beatrice  Redpath.  Warwick  Chipman, 
and  Alfred  Gordon.  This  month  also 
saw  the  arrival  of'  Mrs.  Fenwick  Wil- 
liam's long  expected  novel.  "A  Soul  on 
Fire."  Several  applications  have  al- 
ready been  made  for  the  moving  picture 
G6 


rights  of  this  story,  the  plot  of  which  is 
laid  in  Montreal.  "The  Miracle  Man," 
another  story  by  a  Montreal  author,  is 
having  a  steady  sale.  Recently  it  was 
dramatized  by  Cohan,  but  the  war  inter- 
fered with  its  success,  as  it  did  with  all 
dramas. 

War  books,  which  are  having  a  good 
sale  are  "J 'Accuse,"  by  a  German,  men- 
tioned in  a  former  issue,  and  "The  Soul 
of  Germany,"  by  Frank  F.  A.  Smith, 
who  was  a  professor  of  English  in  a 
German  university  before  the  war.  "The 
Penticost  of  Calamity,"  a  small  book  on 
the  war  by  Owen  Wister,  which  was  pub- 
lished in  the  United  States  at  50c,  has 
been  having  a  good  sale.  Another  small 
book  on  the  war  which  has  met  with 
favor  from  the  public  is  "Aunt  Sarah 
and  the  War."  Sir  Gilbert  Parker's 
book  on  the  war,  "The  World  in  the 
Crucible,"  has  certainly  been  a  success 
in  Montreal.  A  copy  in  a  certain  Mont- 
real circulating  library  has  been  as  much 
in  demand  as  any  novel. 

E.  Phillips  Oppenheim  has  been  grow- 
ing in  popularity  of  late.  It  appears  that 
the  average  man  is  sick  of  the  war,  and 
is  anxious  to  get  hold  of  a  rattling  good 
story  which  will  carry  him  a  thousand 
miles  away  from  the  scene  of  action.  It 
has  been  noticed  that  many  men  who  pur- 
chased a  copy  of  his  recent  work  "The 
Double  Traitor,"  came  back  and  placed 
orders  for  copies  of  his  other  works, 
taking  care  to  go  over  the  rack  of  second 
hand  books,  choosing  those  by  the  above 
author  wherever  they  could  be  found. 

Among  the  best  sellers  of  new  fiction 
this  month,  particular  mention  should  be 
made  of  "Dearer  than  Life,"  by  Joseph 
Hocking.  This  is  a  war  novel,  and  is 
having  a  sale  almost  as  big  as  that  of 
"All  for  a  Scrap  of  Paper,"  by  the 
same  author,  which  obviously  has  some- 
thing to  do  with  the  war.  One  of  the 
best  sellers  of  the  month  has  been 
"Etham  House,"  by  Mrs.  Humphry 
Ward.  "Of  Human  Bondage"  continues 
to  sell,  but  mostly  to  the  "high  brows." 
As  will  be  remembered,  it  is  from  the 
pen  of  Somerset  Maugham. 

There  has  been  a  remarkable  demand 
lately  for  the  works  of  Conrad,  and  it 
would  really  appear  that  people  in  Mont- 
real are  only  just  beginning  to  realize 
what  a  good  writer  he  is.  Perhaps  the 
fact  that  he  is  a  Pole  may  have  some- 
thing to  do  with  it.  His  latest  story 
"Victory,"  is  said  to  have  been  writ- 
ten specially  for  ladies.  There  is  a  con- 
tinued good  demand  for  all  Russian 
authors. 


On  the  occasion  of  a  visit  to  Montreal 
this  month  by  S.  B.  Gundy,  of  the  Ox- 
ford University  Press,  Professor  and 
Mrs.  Stephen  Leacock  entertained  a  few 
friends  at  the  University  Club  to  meet 
Mr.  Gundv. 


BOOKSELLER  AND  STATIONER 


-M   3E 


PEN  PROFITS 


Simple,    Satisfactory,    Material    and 
Workmanship  absolutely  guaranteed 

THE  "A.  A."  FOUNTAIN  PEN 


always  ready  for  service. 

DIP  IN  THE  INK,  TWIST  THE  BUTTON, 

IT'S  FILLED. 

There  is  at  least  one  pen  point  to  suit  every  customer  in  each 
of  our  assortments  of  self-fillers,  lower-end  joint,  middle 
joint,  and  safety  fountain  pens.  Attractive  display  cases 
free.  Write  to  your  local  jobber  or  to  us  for  prices  and  trade 
discounts  on  this 


PROFITABLE  LINE 

Arthur  A.  Waterman  &  Co. 

Established   1895 

22  Thames  Street         .'.         New  York'  City 
Not  connected  with   the  L.  E.  Waterman   Company 


67 


The  Fight  to  Remove  Stamp  Tax  on  Postcards 

ice  of  Its  Futility  as  a  Fund  Producer  for  the  Government— Country  Loses  by 
g  This  Tax— Parliament  Will  Be  Asked  to  Remove  It— Help  of  Re- 


Additional  Evident 
Continuin 


FOLLOWING  up  the  letter  sent  to 
the  trade  by  the  wholesale  Post 
Card  Association',  another  has 
been  prepared  to  go  to  those  who  did 
not  respond  to  the  first  appeal.  A  copy 
of  this  letter  follows  here: 

Toronto,  Sept.  25,  1915. 
Dear   Sirs, 

Two  weeks  are  more  ago  we  mailed 
you  a  circular  asking  you  what  effect 
the  increased  postage  on  pictorial  post- 
cards had  had  on  this  end  of  your  busi- 
ness, but  are  sorry  to  say  we  are  still 
without  your  reply. 

We  have  gone  to  a  great  deal  of  ex- 
pense, not  only  on  our  own  lieralf  but 
on  that  of  the  retailers.  The  cost  of 
our  first  circular  was  $100.00  and  while 
we  have  received  hundreds  of  replies, 
in  make  this  campaign  effective  we  must 
have  thousands.  To  get  this  result  we 
are  investing  another  $100.00  in  writing 
you  and  the  cither  dealers  who  did  not 
favor  us  with  a  reply.  We  are  en- 
couraged to  do  this  by  the  fact  that  all 
of  the  replies  we  have  received  show 
retailers*  sales  have  dropped  50<,  to 
00',,  proving  conclusively  that  the 
Government  is  losing  money  on  the  in- 
creased   postage   on    pictorial    postcards. 

Parliament  will  meet  in  November 
and  we  intend  sending  representatives 
to  Ottawa,  but  we  must  have  weighl 
behind  us.  If  you  pull  your  vote  against 
the  war  tax  on  postcards,  we  will  un- 
doubtedly have  a  very  strong  case,  and 
it  is  your  duty  to  vote  on  something  that 
is  nV>1  only  vital  to  your  own  interests 
but  to  the  country  and  the  community 
at  large. 


tailers  Wanted 

And,  do  not  forget  that  a  note  to  your 
representative  in  Parliament  will  help, 
as  you  will  be  giving  him  information 
on  the  subject  that  he  is  not  likely  to 
know  anything  about. 

Yours  faithfully, 
THE  WHOLESALE  POSTCARD 

ASSOCIATION   OF  CANADA 

The  decision  to  make  this  extra  effort 
to  get  the  retailers  to  realize  their  re- 
sponsibilities was  taken  at  a  meeting 
of  the  wholesale  Postcard  Association 
at   the  Toronto  Board  of  Trade. 

Secretary  Banks  reported  the  follow- 
ing analysis  of  replies  that  had  been 
received  from  dealers  indicating  the  ex- 
tent to  which  post  card  sales  had  fallen 
off  as  a  result  of  the  imposition  of  the 
extra  one  cent  war  stamp  tax: 
24  per  cent,  dropped  50  per  cent,  of  sales 
10  per  cent,  dropped  60  per  cent,  of  sales 
.'il  per  cent,  dropped  75  per  cent,  of  sales 
IS  er  cent,  dropped  85  per  cent,  of  sales 

8  per  cent,  dropped  90  per  cent,  of  sales 

9  per    cent,    made    remarks    without    in- 
dicating extent   of  lost   sales. 

Several  of  the  mi  mbers  emphasized 
the  importance  of  gettine  dealers  to 
appreciate  that  in  petitioning  for  a  re- 
moval of  this  stamp  tax,  it  is  not  to 
evade  responsibility  in  sharing  the 
burden  of  war  expense.  Not  one  mem- 
ber of  the  trade,  wholesale  or  retail, 
would  adopt  such  a  course.  But  in  this 
case  of  the  war  stamp  tax  on  post  cards, 
the  facts  clearly  show  that  instead  of 
raising  money,  the  government  is  loos- 
ing  money    as   a    result    of   imposing   it. 


The  same  business  course  then  is  to  re- 
move the  tax. 

Retailers  are  urged  to  actively  enlist 
the  efforts  of  their  parliamentary  repre- 
sentatives and  the  newspapers  in  their 
communities  setting  forth  the  true  state 
of  affairs  in  this  connection. 

Newspapers  could  also  do  good  work 
in  giving  publicity  to  the  asinine  actions 
of  some  postmasters  who  are  not  posted 
as  to  the  rules  and  regulations  of  the 
Post  Office  department.  For  instance  the 
new  regulations  did  not  affect  travelers' 
advance  cards,  yet  many  cases  have  been 
reported  of  these  cards  being  held  up  by 
postmasters  and  returned  stamped 
"postage  due  1  c. "  This  is  not  re- 
stricted to  remote  hamlets.  Incidents 
of  the  kind  are  reported  regarding  one 
of  the  Toronto  branch  post  offices. 

The  wholesale  Postcard  Association 
will  prepare  a  supply  of  display  cards 
emphazing  the  facts  that  a  lc  stamp 
is  sufficient  for  all  postcards  not  bear- 
ing a  written  message  and  even  for  post- 
cards with  greetings  of  five  words  in 
writing,  such  as  "Wishing  you  many 
Happy   Returns." 

One  of  these  cards  will  go  to  each 
dealer  who  has  replied  to  the  Associa- 
tion's first  letter  and  who  respond  to 
the  second  call. 

The  Association  is  particularly  anx- 
ious to  have  the  trade  appreciate  the 
value  of  getting  as  representative  an 
expression  of  views  as  possible  to  sup- 
port them  when  they  go  before  to  Ottawa 
with  their  petition  after  the  opening  of 
Parliament    in   November. 


Characteristics  of   Holiday  Papeteries 

Highly  Attractive  Designs  Shown  in  Christmas  Assortments — Correspondence  Cards  Much  in 

Evidence 


PAPKTERIES  will  be  as  much  in 
evidence  as  ever  in  this,  year's 
Christmas  stocks.  This  is1  indi- 
cated by  the  advance  orders  that  have 
been  placed  by  dealers  and  by  the  ex- 
pectations of  ■  wholesale  houses  in  the 
orders  yet  to  be  placed  for  the  coming 
season's  trading.  The  different  collec- 
tions show  perhaps  a  higher  degree  of 
genuine  merit  than  has  ever  character- 
ized this  class  of  goods  in  any  previous 
year. 

Tinted  papers  are  much  in  evidence. 
Linen  stock  leads  but  plate  finish  is  also 
highly  favored.  Much  attention  has 
been  paid  to  containers  this  year.  On 
the  part  of  some  makers,  the  practice  of 


building  up  boxes,  leading  prospective 
purchasers  to  believe  that  they  are  get- 
ting far  more  paper  than  is  actually  the 
case,  is  being  discontinued. 

The  decorations  of  the  boxes  are  in 
better  taste  than  ever  before.  Black  and 
stripes,  which  are  so  favored  in  other 
lines  of  merchandise,  are  noticeable 
among  the  new  paperterie  designs.  The 
striking  appearance  of  these  boxes  make 
them  ready  sellers  and,  incidentally  it 
may  be  mentioned,  here,  that  they  will 
lend  themselves  readily  for  effective 
window  displays. 

Paperterie    assortments    having    corre- 
spondence   cards    instead    of    notepaper 
68 


are  plentiful,  in  keeping  with  the  widely 
increased  general  use  of  correspondence 
cards  which  has  been  manifested  of  late. 

Correspondence  sheets  and  cards  em- 
bossed' with  initials  are  excellent  num- 
bers, the  tendency  being  toward  small 
gold  letters  rather  than  a  spreading, 
brilliantly  colored  monogram. 

In  the  higher  priced  goods  the  unique 
double  boxes  and  folding  drawers 
brought  out  last  year  will  probably  lead. 
In  the  holiday  papeterie  line  so  much  at- 
tention is  paid  to  the  container  that  un- 
usual efforts  should  be  made  to  secure 
stock  that  will  meet  this  demand  for  at- 
tractiveness. 


HOOK  S  E  L  L  E  R    AND     S  T  A  T  I  0  N  E  V, 


y 


BLANK  BOOKS 


Quality  and  Service 


WITH  the  addition  of  our  new  seven-story  concrete 
building,  erected  about  a  year  ago,  and  given  over 
entirely  to  our  finished  products — as  well  as  the  extension  to 
our  factory  of  25,000  square  feet,  we  are  unquestionably  the 
largest  manufacturers  of  Bound  Blank  Books  and  Loose 
Leaf  Devices  in  the  world.- 

This  steady,  healthy  growth  dates  back  to  1842,  and  was 
made  possible  by  the  loyalty  and  confidence  of  the  most  pro- 
gressive Stationers  and  Jobbers  throughout  the  world. 

We  appreciate  this  loyalty  and  confidence  and  want  to  con- 
tinue to  serve  you — but  even  better,  and  this  we  believe  we 
can  do  with  our  increased  facilities. 


t» 


Boorum  &  Pease  Co. 


.Makers    of 


•STANDARD"    BLANK    BOOKS    AND 
LOOSE    LEAF    DEVICES 


HOME   OFFICES: 

Front    Street   and    Hudson    Avenue 
BROOKLYN,   N.Y. 


FACTORIES: 


Brooklyn,   N.Y. 


St.    Louis,    Mo. 


SALES  BOOMS: 

100-111   Leonard  St.,  New  York.     Republic  Bldg., 

'Chicago,  111. 
220    Devonshire   St..    Boston.    Mass.      4000    Laclede 

Ave.,  St.   Louis,  Mo. 
Canadian    Representative:    J.    (J.    F.    Ansley,    408 

Lumsden    Building,   Toronto.   Canada. 
Stocks  of  our  loose  leaf  lines  are  now  carried  by: 
Copp,  Clark  Co.,   Ltd.,   Toronto.   Canada;    McFar- 
lane,    Son    &     Hodgson,    Ltd.,    Montreal,    Canada. 


- 


69 


Season's  New  Styles  in  Correspondence  Papers 


NEW  YORK,  Sept.  28.— The  dainty 
notes  sent  between  girl  friends, 
sweethearts  and  family,  invita- 
tions (,)  receptions  and  teas,  all  have 
(heir  little  touch  of  personality  stamped 
upon  their  appearance,  regardless  of 
what  is  said  within. 

Pure  white  is,  of  course,  the  most 
aristocratic  style  of  any,  especially  for 
an  elderly  woman. 

Color  for  Buds 

For  the  young  debutante,  an  ex- 
quisitely tinted  paper  is  in  good  taste, 
in  salmon,  oyster  blue  or  Dresden.  Some- 
times the  salmon  has  a  dull  rose  and  the 
blue  a  cadet  blue  half  line  around  the 
?dge. 

Formerly  a  monogram  was  engraved 
in  a  corresponding  shade  in  the  corner 
■of  the  sheet,  but  fashion  no  longer  de- 


crees this,  for  the  engraved  initials  are 
meant  to  stay,  and  it  is  the  old  custom 
and  law  for  the  girl  to  be  ever  ready  to 
change  her  name  when  the  right  oppor- 
tunity presents  itself,  and  Dame  Fashion 
now  dictates,  and  so  to  be  in  good  taste 
the  engraved  monogram  must  be  ta- 
booed. 

Lively  French  Gray 
But  the  correspondence  paper  for  an 
older  woman  is  more  than  ever  elaborate 
this  year.  One  style  in  pale  French  gray, 
with  a  heavy  monogram  in  silver  and 
black,  is  decidedly  distinctive.  A  natural 
colored  oak,  with  dull  brown  and  gold 
monogram,  or  the  shaded  tints  of  laven- 
der or  violet,  with  a  two-toned  silver 
monogram,  are  in  good  taste  for  a  wo- 
man who  wishes  something  that  will 
truly  bespeak  her  personality. 


The  ordinary  correspondence  card  is 
beginning  to  fall  into  disfavor,  yet  one 
attractive  style  for  those  who  prefer  the 
card  to  notepaper  is  being  used,  which 
has  about  one  inch  of  the  card  folded 
back  to  form  a  flap,  and  the  monogram 
is  designed  in  the  centre  of  the  Ha]). 

Engraved  Invitation  Novelty 

A  new  type  of  paper  for  engraved  for- 
mal invitations  for  receptions,  teas,  etc., 
is  the  panel  sheet.  An  impressed  border 
about  half  an  inch  wide  runs  around  the 
edge  and  the  paper  itself  is  cut  long  and 
rather  narrow.  Although  more  expens- 
ive than  the  usual  formal  style,  it  is  very 
distinguished  in  appearance. 

Sealing  wax  is  still  in  vogue  and  offers 
much  in  the  way  of  charm  and  person- 
ality in  the  appearance  of  a  letter. 


Tyrrell's   to  Occupy 
New  Store 

Business  to  be  Concentrated  in  Big 

'  New    Establishment.      Thomas 

Nelson    &    Sons    to    Occupy 

Present    King   Street    Store 

of  Tyrrell's 

TORONTO,  Oct,  1st— William  Tyrrell 
&  Co.,  who  conducted  book  and  station- 
ery stores  on  King  Street  East,  and  on 
Yonge  Street  near  Bloor,  have  acquired 
a  new  store  at  780  Yonge.  Street,  on  the 
opposite  side  of  the  street  from  the 
other  store  and  before  very  long  will 
concentrate  their  whole  business  in  the 
new  store  which  will  be  a  model  of  its 
kind. 

This  new  store  is  twenty-eight  feet 
wide  with  a  depth  of  one  hundred  and 
twenty  feet,  to  a  lane.  The  book  and 
stationery  business  proper  will  occupy 
the"  front  part  of  the  new  store  to  a 
depth  of  sixty  feet,  then  a  section  divid- 
ed from  the  front  by  an  arch  will  con- 
stitute the  new  art  gallery  and  to  the 
rear  of  that  will  be  the  offices  and  ship- 
ping and  receiving  rooms.  The  large 
basement  will  afford  ample  space  for  the 
work  rooms  in  connection  with  the  pic- 
lure  framing  department  and  for  the  ac- 
commodation of  reserve  stock. 

It  is  as  yet  uncertain  as  to  the  exact 
time  this  change,  will  be  made  but  when 
the  King  Street  store  is  vacated,  Thom- 
as Nelson  &  Sons,  will  move  into  it,  their 
business  in  Canada  having  developed  so 
rapidly  since  the  opening  of  the  Cana- 
dian branch  two  years  ago,  that  the  use 
of  considerably  increased  floor  space  has 
become  imperative. 


Would   Abolish    the 
News  Stands 

Toronto   Booksellers   and   Stationers 

Continue  Fight  Against  Unfair 

Competition  of  Newsboys 

TORONTO,  Oct.  5.— Retail  book- 
sellers have  petitioned  the  city  to 
abolish  newstands  on  the  streets. 
This  latest  campaign  goes  farther  than 
ever  before  in  the  fight  against  what 
is  considered  unequal  competition  in  the 
sale  of  magazines  on  the  part  of  news- 
boys. 

The  argument  is  that  while  it  is  all 
right  for  newsboys  to  sell  newspapers. 
they  are  taking  legitimate  business  away 
from  retail  merchants  when  they  sell 
such  periodicals  as  The  Ladies'  Home 
'Journal,  Collier's  Weekly,  etc.  The  book- 
sellers are  paying  high  taxes  but  by  this 
existing  evil  they  lose  not  only  maga- 
zine sales,  but  also  sales  of  other  goods 
that  would  be  made  to  customers  coming 
into  the  stores  to  buy  magazines. 

Works  Commissioner  Harris  says  that 
he  believes  that,  in  the  main,  the  boys 
observe  the  regulations  already  existing. 
These  regulations  are  that  the  boys  must 
restrict  their  sales  to  newspapers  and 
weekly  publications  that  are  not  maga- 
zines. 

Mr.  Harris  adds  that  frequent  inspec- 
tion is  the  only  way  strict  observance 
of  the  regulations  can  be  procured.  He 
points  out,  however,  that  inspection  will 
not  remove  the  objections  of  the  deputa- 
tion from  Yonge  street  who  waited  upon 
the  committee  at  its  last  meeting.  Tliey 
asked  for  the  abolition  of  the  stands  al- 
together.  This  Mr.  Harris  does  not  re- 
commend. 

70 


New  Bookstore  for 
Toronto 

Lomas  Book  and  Stationery  Store  to 

Begin  Business  This 

Month 

Toronto,  Oct.  1 — Workmen  are  busily 
engaged  in  working  a  transformation  in 
premises  next  door  to  the  Albany  Club, 
King  Street  East,  for  a  new  store  to 
become  the  home  of  the  newly  organ- 
ized Lomas  Book  and  Stationery  Com- 
pany, under  the  management  of  Harry 
Lomas.  The  store  has  a  frontage  of 
twenty-three  feet  and  is  one  hundred 
feet  deep.  Besides  a  complete  book  and 
stationery  stock  there  will  be  a  well 
appointed  art  department  as  well.  Fur- 
ther particulars  will  be  given  in  the 
November  issue  of  Bookseller  and  Sta- 
tioner. 


From  the  Boston  Music  Company 
comes  their  thirtieth  announcement 
comprising  ,12  pages.  Following  is  a  sig- 
nificant passage  from  the  introduction: 
"Like  other  industries  largely  depen- 
dent upon  European  markets,  the  music 
trade  of  America  has  shown  in  the  past 
year  to  what  a  remarkable  degree  it  is 
possible  for  this  country  to  free  itself 
from  outside  factors  in  producing  what 
heretofore  has.  been  derived  mainly  by 
importation."  The  catalogue  lists  a 
large  number  of  vocal  and  instrumental 
selections  as  well  as  many  volumes  deal- 
ing with  the  study  of  music.  With  this 
catalogue  came  another  descriptive  of 
the  B.  M.  Co.  Edition,  which  is  referred 
to  ;is  beins  distinctly  a   feature  edition. 


B  0  0  K  S  E  L  L  E  R     A  N  I)     STATIONER 


GOLD  MEDAL  AWARDS!  PANAMA-PACIFIC  EXPOSITION 

Each  of  the  three  lines — the  Washburne  ''O.K."  Paper  Fastener,  the  Sanitary  "O.K."  Eraser  and  the  Ries  "O.K." 
Letter  Opener  has  received  Medal  of  Highest  Award  at  the  Panama- Pacific  International  Exposition.  This  is  a  strong 
indorsement,  another  feather  in  the  cap  of  these  well-known  products.  Wherever  shown,  they  receive  the  highest  indorse- 
ment whether  at  expositions  or  in  the  offices  of  business  men. 

Mr.  Dealer:     These  lines  are  well-known  office  necessities  not  only  here  but  in  all  foreign  countries.     We  create  the  de- 
mand throug'i  persistent  advertising  and  we  ask  your  co-operation  in  their  distribution.     The  demand  will  be  continuous 


and  your  profit  liberal  and  constant. 

Keep  well  stocked  with  the  famous 
Washburne  "O.K.'*  Paper  Fasteners  in 
all  three  sizes,  which  are  in  greater  de- 
mand now  than  ever  before. 

Attractive  "O.K.'  disp'av  signs,  illus- 
trated and  descriptive  literature  for  the 
asking. 


Whether  it  is  the  Washburne"  O.K.," 
the  Sanitary  "O.K."  or  the  Ries 
"O.K.  "  each  sells  on  its  merits.  Every 
sale  means  a  satisfied  customer. 

Orders  received  through  your  jobber  or 
direct.  Price  Books  and  electroplates 
sent  on  request. 


THEO.  K.  MANUFACTURING  CO.,  SOLE  MAKERS,  SYRACUSE,  N.  Y.,  U.S.A. 


SHEET   MUSIC  AND   MUSIC 
BOOKS  OF  THE  BETTER  CLASS 

We  are  sole  representatives  in  Canada  of  the 
leading  English  music  publishers  and  carry  a 
very  complete  stock  of  standard  publications 
for  educational  and  general  use. 
NEW  SONG-S,  PIANO  MUSIC,  VIOLIN  and 
ORGAN  MUSIC,  ANTHEMS  and  CHORUSES 
in  great  variety.  Liberal  discounts  to  the 
trade. 

ANGLO-CANADIAN  MUSIC  PUBLISHERS  ASSOCIATION,  Ltd. 


ASHDOWN'S  MUSIC  STORE 


144  Victoria  Street, 


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Packed  1,000  to  the  box 
1,000  Postpaid  on  receipt  of  25  cents. 
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Packed  10,000  to  the  box.     F.O.B.  Buffalo. 

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457   Washington  Street  BUFFALO.  N.Y. 


The  Hawkes  &  Harris  Music  Co. 

MUSIC  PUBLISHERS 
10  SHUTER   STREET      (Opp.  Massey  Hall)     TORONTO 
Our  stock  of  SHEET  MUSIC  and  MUSIC  BOOKS  is  one 

of  the  most  extensive  on  the  Continent  of  North  America. 

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"Excelsior  Series"  Standard  Songs,  Vocal  Duets  and  Piauoforte 

Music. 

Engraved    and    printed    in    the    best    style    on    excellent    paper. 

There  is  untiling  cheap  about  the  Excelsior  edition  except  the 

price,   10c. 

1^  Roarlv     t'ana("an   Music  Books,  No.   1,  Price  25  cts. 

mow    ixcduy    Containing    songs    by    Gounod,    Nevin    and 

Carrie    Jacobs-Bond,    etc.,   etc. 

We   carry    in    stock    the    Publications    of    Hawkes    &    Son    and 

Lafleur   &    Son    for   Orchestra   and   Band. 


Write   for   catalogues   and   trade   terms. 


HAWKES  &  HARRIS  MUSIC  CO., 


TORONTO 


Advertising  is  an  insurance 
policy  against  forgetfulness 
Stopping  an  advertisement 
to  save  money  is  like  stop- 
ping a  clock  to  save  time. 
— it  compels  people  to  think 
of  you — Galveston  News. 


WHEN   we   announce  that  the   "Van   Dyke"   Is   the    Best 
pencil  we  have  produced,  every  stationer  knows  that  it 
must  be  one  of  exceptional  merit. 
Fifty  years  of  experience,  coupled  with  the  best  efforts  of  our 
chemical  laboratory  in  the  conduct  of  varied  and  prolonged  ex- 
periments to  provide  what  is  essential  in  a  lead  we  would  call 
"our  best,"  have  resulted  in  the  "Van  Dyke." 

Absolute  smoothness,  an  unvarying  texture  and  a  wear-re- 
sisting durability — elements  so  necessary  in  the  ideal  drawing 
lead,  have  been  developed  to  an  unusual  extent,  and  the  "Van 
Dyke"  will  more  than  satisfy  the  most  critical  of  professional 
and  technical  users. 

No.  600  "Van  Dyke"  is  Hexagon  Shape,  Yellow  Polish,  with  lead  In  the 
following   degrees  :   6B,   5B,   4B.   3B,   2B,   B,   HB,   F,   H,   2H,   3H,   4H,   5H, 
OH,  7H.        Quality  and  Accuracy  of  Degree  of  Lead  Guaranteed. 
We  shall   be  glad   to  submit  samples  and  interesting  prices  to   the  trade 

upon  request. 


Made  in  America  by 
The  Oldest  Lead  Pencil  Factory  in  America 


EBERHARD  FABER 


NEW  YORK 


71 


w*to. 


§ 


B  0  O  K  S  E  L  L  E  R     A  N  I)     S  T  A  T  IONE  R 


•*■> 


J      I      1     i 


If  We  heartily  com- 
mend this  letter  to  the 
attention  of  the  trade 
generally,  and  travel- 
ling salesmen  particu- 
larly. 

Tf  It  is  a  notable  re- 
sponse to  the  leading 
article  in  our  Sep- 
tember issue. 


#     ;    %,,y     ml  •  m,  *?  ? . 


./ 


PEMBROKE,  ONTARIO.  Sept.  23,  '15. 
Editor  Bookseller  &  Stationer, 
University  Ave., 
Toronto,  Ont, 
Dear  Sir: 

I  read  with  interest  your  article  in  the  September  "Bookseller  and 
Stationer"  criticizing  the  Canadian  booksellers  for  their  lack  of  activity 
and  push.  With  regard  to  the  article  I  have  nothing  to  say.  as  I  know  most 
of  us  are  guilty  and  deserve  the  criticism;  but  what  I  do  want  to  criticize  is 
the  travelling  man  who  complains  of  the  backwardness  of  the  bookseller. 
Now  what  does  this  representative  of  our  wholesalers  do  to  better  the 
hackwardness  of  the  bookseller? 

So  far  as  my  experience  goes  I  charge  him  with  doing  nothing.  We 
often  see  articles  in  advertising  papers,  telling  us  never  to  miss  seeing  the 
traveller,  as  he  has  something  to  tell  us  besides  selling  us  goods.  Now  that 
may  be  true  in  some  lines  of  business,  but  I  have  never  found  it  so  with 
the  travellers  in  our  line.  Every  traveller  that  calls  on  me  I  try  to  extract 
from  him  something  concerning  methods  of  selling  his  and  other  goods.  Of 
course  they  tell  us  to  put  them  in  a  window,  but  they  cannot  tell  us  how 
some  other  man  had  arranged  them  there,  and  the  rattling  good  card  he 
had  with  them.  The  book  and  stationery  traveller  does  not  seem  to  have 
his  eyes  and  ears  open  for  ideas  for  displaying  and  schemes  for  selling 
goods. 

It  cannot  be  said  of  the  average  bookseller  that  he  is  so  lacking  in 
originality  that  he  has  no  ideas  and  plans  worth  passing  on  to  another. 
For  my  part  I  cannot  leave  my  home  town  and  go  to  another  without  getting 
a  note-book  full  of  ideas;  and  the  traveller  has  even  a  better  chance,  as  he 
can  get  ideas  in  conversation  with  his  customer,  whereas  I  profit  only  from 
what  I  see.  I  venture  to  say  that  the  traveller's  customer  would  find  that 
sort  of  conversation  mighty  interesting,  even  more  so  than  the  war  and  the 
weather. 

The  writer  knows  that  the  wholesaler  spends  much  money  and  time 
in  devising  ways  and  means  for  the  retailer  to  dispose  of  their  goods,  but 
I  believe  if  the  wholesalers  would  prod  up  their  travellers  to  see  their 
privilege  of  doing  good  it  would  be  the  greatest  selling  aid  they  could  give 
the  retailer. 

I  believe,  Mr.  Editor,  that  the  chief  value  of  an  organization  is  the  in- 
terchange of  ideas,  and  as  you  know,  we  have  no  such  organization.  I 
believe,  however,  the  traveller  could  in  a  large  measure  fill  that  gap  if  he 
were  up  to  his  job. 

I  wonder,  Mr.  Editor,  if  a  hint  from  you  on  this  subject,  through  your 
columns,  would  not  waken  the  book  and  stationery  traveller  to  see  his 
privilege  of  doing  a  great  service  to  the  trade.  I  am  afraid  that  I  have 
already  taken  up  too  much  of  your  time,  as  I  know  yon  are  too  busy  pre- 
paring your  big  Fall  Number  to  listen  to  one  crying  in  the  wilderness. 

Yours  very  truly,    « 

A.  OR  TOG. 


BOOKSELLER  &  STATIONER 

143-153  UNIVERSITY   AVENUE,    TORONTO,  CANADA 


72 


HOOKS E LLER     AND     S T A  T 10  N  E  H 


Time    and    Material 
Saver.      Weighs 
about    4    lbs. 
Fully    nick 
eled     plat- 
ed.   100^ 
fool- 
proof 


IDEAL  SELF-FEEDING  AUTOMATIC 
PORTABLE  EYELETTING  MACHINE. 

Tbls  new  machine  has  a  "Trough  Magazine"  for  the  recep- 
tion    of     Ideal     Eyelets    formed     into    strips    of     (15)     fifteen 
(patented   in   the   United   States   and   foreign   countries.)     With 
.it  one  stroke  of  the  handle  papers  are  perforated,   eyelets  are 

tomatically    inserted    and    made    secure,    without    a    miss    or    a 

skip,    NOT   AN    EYELET    IS    LOST.      No   other   portable    device   as 
efficient,   none   so   simple   or  sturdy   of   construction   as   the   Ideal.     A 
real   boon    to   the   busy   office. 

FREE  TRIAL 

One  only  Ideal  Automatic  Self-Feeding  Eyeletting 
Machine  sent  to  responsible  dealers  on  30  days'  trial. 
It  must  meet  fullest  approval  or  may  be  returned  for 
credit.      Price  and    trade   discount  from   sole   Mfrs, 


IDEAL  SPECIALTIES 
MFG.  CORP. 

552  PEARL  STREET 
NEW  YORK.  U.S.A. 


IMPROVED  SUPERIOR  PAPER  FASTENERS 

:TUAL  5IZE  (Improved   August,   1914.) 

ARE    APPROPRIATELY    NAMED.      THEY 
ARE  SUPERIOR  TO  ALL  OTHERS. 
Improved    Superior    Paper    Fasteners    have    double 
prongs,  two  (2)   piercing  points  tend  to  prevent 
l>:tppi's_J'rom   twisting. 

Improved  Superior  Paper 
Fasteners  have  closed 
prong  housings  which 
protect  fingers  from  be- 
ing lacerated  ;  this  is  not 
so  with  the  open  sleeve 
kind. 
Recent  Improvements  (i.e.) 
deeper  double  prongs 
and  prong  housings  and 
the  new  chamfered 
edges,  each  an  added 
efficiency,  have  .made  the 
Improved  Superior  Paper 
Fasteners  Fit  the  paper. 
They  are  by  far  the  peer 
of  all    others. 


SEE  THOSE 
PRONGS  ? 


W£f 


TRADEMARK 


The  Harbison  Company 

Incorporated 

1269  Broadway  New  York  City 


fc 


NUFHCTl 


MANUFACTURERS 

O  -  THE 

MADE  IN  AMERICA 

The  most  complete  line  of  Dainty  Made  and  un- 
usual Greeting-  Cards  for  Christmas  and  other 
seasons  in  die-stamped  and  engraved  and  hand- 
colored. 

We  have  a  special  display  box  of  144  cards  which 
retails  for  $10.00,  on  which  the  dealer  makes 
100%. 

Send  for  sample  assortment  and  satisfy  yourself 
as  to  the  attractiveness  and  quality  of  these  cards. 


TOY  PROFIT 


There  is  good  profit  in  a  line  of  Toys — besides, 
it  attracts  the  family  trade  and  that  is  the  kind 
that  pays. 

Successful  toymen  keep  posted  on  trade  hap- 
penings, new  articles,  new  ideas  of  salesmanship 
and  window  dressing,   where   to   buy  stock,   etc. 

'PLAYTHINGS" 

each  month  has  all  the  news  of  the  toy  trade. 
Subscription  price  ONE  DOLLAR  AND  FIFTY 
CENTS  a  year  postpaid. 

Subscribe  now  and  join  those  who  are  keeping 
up-to-date  and  in  the  swim. 

A  sample  copy  free  if  requested. 

McCREADY  PUBLISHING  CO.,  lia Mw2YORKnmt 


Give  Your 
Erasers  a 
Chance  to 
Sell 
Themselves 


Don't  coop  them  up  in  boxes  upon  shelves,  just 
to  keep  them  clean  and  fresh.     It's  unnecessary. 

No  dust  or  dirt  will  collect  upon  the  contents 
of  a 

DIXON'S  DUST-PROOF  ERASER 
ASSORTMENT  No.  1090 

because  the  container  is  protected  by  a  thin, 
transparent  window-like  cover.  The  contents 
are  three  dozen  pencil,  ink  and  combination 
erasers,  in  red,  white,  blue,  grey,  green  colors. 
Container  is  8*4  by  9J/4  inches;  fitted  with  easel 
back  attachment,  for  counter  display,  as  illus- 
trated. Order  this  new  eraser  assortment  or 
write  for  prices  and  information  to  the 

Joseph  Dixon  Crucible  Co. 


JERSEY  CITY,  N.J 


J-78 


HOLD  THE  LINE 


Here's  the  line 

to  hold — John 

Heath's  Telephone  Pen.     You 

^^hfr___                 (Registered) 

will  not  hold  it  long  because 

it   sells    so    quickly.      There's 

quality    about 

it.     It  writes 

^Slk^^r'N 

smoothly,  never 

corrodes,   and 

ws'i 

lasts  long.    Get 

connected  with 

^M^ 

the   Telephone 

Pen    for   quick 

^^ 

fcrefew 

Supplied  by  all 

London     (  Eng. ) 

^Sofe* 

the    leading 
wholesale 

Export    Agency, 

.         houses  in 

8  St.  Bride  St., 

jfll^^    ^J 

|  Toronto       and 

LONDON,  E.C. 

^90 

Montreal. 

BOOKSELLER      AND      S  T  A  T  I  O  N  E  11 


BUYERS'   GUIDE 


MADE 


CANADA 

ADDING  MACHINE  ROLLS 

More  profit  for  the  dealer. 
Write  us  lor  samples  and  prices. 

MONARCH  PAPER  CO.,  Limited 

Manufacturers  41  9  King  St,  W..  Toronto; 


Your  Ad  here 
would  cost  you 
$25.00   a   year. 


LOOSE-LEAF 
METALS 

De  Luxe  Line  Metals  are  used  in  every 
civilized  country  in  the  world.  ,  We  make 
all  kinds.      Write  for  Catalogue  No.  32. 

WILSON-JONES  LOOSE  LEAF  CO. 

CHICAGO  .'.  NEW  YORK 


Wycil  &  Company 

85  Fulton  Street,  New  York  City 

carry  a  large  stock  of 

German,  French,  Spanish 
and  Italian  Grammars 

of  the 
Gaspey-Otto-Sauer  Series 
Liberal  Discounts  to  the  Trade 


THEY  MAKE 
MONEY 

For  the  Dealer  be- 
cause they  Save 
Money  lor  the  Cus- 
tomer. 

Sectional  View.  Pen, 
pushing  down  float  in 
middle,  forces  fresh  ink 
onto  ipenpoirrt  Float 
then  closes  bottle  like  a 
cork.  No  waste,  spill, 
spatter  or  blot.  Ask  for 
descriptive    catalog. 


iSTafe 


Made    in    America. 
Self-closing   Inkstand: 


Sengbusch   Self-Closing   Inkstand   Co. 
200  Stroh  Building.  Milwaukee.  Wis..  U.S.A. 


ART    SUPPLIES. 

Artists'   Supply  Co.,  77  York  St.,  Toronto. 
A.   Ramsay   &  Son  Co.,  Montreal. 

BLOTTING    PAPERS. 

Tbe    41hemarle  Paper  Co.,,   Richmond,  Va. 
.John  Dickinson  &  Co.,  Montreal. 
Dawson  &  Sons,  W.  V.,  Montreal. 
Euton-Dikeman    Co.,   Lee,   Mass. 
Standard   Paper   Mfg.   Co.,   Richmond,   Va. 

BLANK     BOOKS. 

Iloorum  &  Pease  Co.,  Brooklyn,   N.Y. 

I'.rown   Bros.,    Ltd.,   Toronto. 

Huntin,    Gillies    &    Co.,    Hamilton. 

W„    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
National   Blank   Book   Co.,   Holyoke,   Mass. 
The  Copp,   Clark  Co.,  Toronto. 

CHRISTMAS    AND    PICTURE    POST    CARDS. 

Birn  Bros.,   266  King  St.   W.,  Toronto. 
Menzies  &  Co.,  Toronto. 

Packard  Bros.,  329  Craig  St.  W.,  Montreal,  Que. 
Valentine  &  Sons.  Toronto  and  Montreal. 
Raphael  Tuck  &  Sons  Co.,  Ltd.,  9  St.,  Antoine 
Street,    Montreal. 

CODE   BOOKS. 

The   American    Code   Co.,   83    Nassau    St.,    New 
York. 

CRAYONS. 
American  Crayon  Co.,  Sandusky,  Ohio. 
Binney  &   Smith.    New   York. 

EYELETTING    MACHINES 

Ideal    Specialties  Mfg.    Corporation,   552   Pearl 
St..   N.Y.   City. 

ENVELOPES. 

Rrown  Bros..   Limited,  Toronto. 
Runtin,   Gillies   &   Co.,    Hamilton, 
fopp.   Clark   Co.,   Toronto. 

W„    V.    Dawson,    Limited,    Montreal,    Toronto, 
Winn  ipeg. 

FANCY   PAPERS,   TISSUES  AND  BOXES. 

Dennison    Mfg.   Co.,    Boston. 
Henzies   &   Co.,   Toronto. 

\.    R.    MacDougall    &    Co.,    266    King    St.    W., 
Toronto. 

FOUNTAIN     PENS. 

Arthur  A.  Waterman   Co.,   Ltd.,   New   York. 
°anford    &    Bennett    Co.,    51-53    Maiden    Lane. 

New    York. 
\.     R.    McDougall    &    Co..    266    King    St.    W.. 

Toronto. 
Pnnl  R.  Wirt  Co..  Brown  Bros.,  Ltd.,  Toronto, 

Canadian    Agents. 

INKS.  MUCILAGE  AND  GUMS. 

Ohas.  M.   Higgins  &  Co..   Brooklyn,   N.t. 

'"-o  Carter's   Ink  Co.,  Montreal. 

W.    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
S.    S.    Stafford    Co.,    Toronto. 
'Gloy,"    A.    R.    MacDougall    &    Co.,    266    King 

St.    W.,    Toronto. 
"Glucine,"    Menzies   &   Co.,    Limited,   439   King 

St.  W.,  Toronto. 

INDELIBLE     INK. 

barter's    Ink   Co..    Montreal. 

Pavson's   Indelible    Ink. 

S.    S.    Stafford   Co..   Toronto. 

INKSTANDS. 

The   Sengbusch  Co.,  Milwaukee. 

LEAD    AND    COPYING    PENCILS. 

American    Pencil   Co.,   New   York. 


A.    R.    McDougall 
Toronto. 


Co.,    266    King    St.    W., 


LOOSE     LEAF     BOOKS.     BINDERS     AND 
HOLDERS. 

The  Brown   Bros.,   Ltd.,   Toronto. 

Boorum   &    Pease   Co.,    Brooklyn. 

P.untin,   Gillies   &   Co.,    Hamilton. 

W.  V.  Dawson,  Limited,  Montreal,  Toronto, 
Winnipeg. 

The  Copp.   Clark  Co.,   Toronto. 

Luckett  Loose  Leaf,  Limited,  215  Victoria 
St.,   Toronto. 

National    Blank    Book   Co..    Tlolvoke,    Mass. 

Rockhill  &  Victor,  22  Cliff  St.,  New  York  City. 

Smith.    Davidson    &    Wright,    Ltd.,    Vancouver. 

Stationers'  Loose  Loaf  Co.,  203  Broadway, 
N.Y.,  and   Milwaukee.  Wis. 

Wilson-Jones  Loose  Leaf  Company,  3021  Car- 
roll Ave.,  Chicago ;  129  Lafayette  St.,  New 
York. 


THE  FAULTLESS  LINE 

OF  LOOSE  LEAF  METALS 

Most  complete  line  of  Ledger,  Sectional 
Post,  Solid  Post  and  other  Loose  Leaf 
Metals. 

On    request    to-day    our    Catalog    GC    and 
special    proposition. 

STATIONERS  LOOSE  LEAF  CO. 


342  Broadway 
203  Broadway 


Milwaukee,  Wis. 
New  York  City 


CARBON   PAPERS   AND 
TYPEWRITER  RIBBONS 

Manufacturers  of  the  highest  quality. 
It  will  pay  you  to  give  your  customers 
the  best. 

J.  A.  HEALE  &  CO. 

96  JOHN  STREET  V  NEW  YORK 


Standard 
Commercial  Works 

CANADIAN  CUSTOMS  TARIFF 
HAND    BOOK.     Enlarged    and    revised 

to  date Price,  $1.00 

MATTE'S   INTEREST    TABLES   at   4 

to   10   per   cent Price,   $3.00 

MATTE'S   INTEREST    TABLES   at    3 

per  cent Price,  $3.00 

HUGHES'  INTEREST  TABLES  and 
book  of  days  combined,   at  3  to   8  per 

cent Price,  $5.00 

HUGHES*  SUPPLEMENTARY  IN- 
TEREST  TABLES    Price,   $2.00 

HUGHES'  INTEREST  TABLES  at  ti 
and   7  per   cent.,   on  folded   card, 

Price,  $1.00 
HUGHES'  SAVINGS  BANK  INTER- 
EST  TABLES,   at   3   or   3%   per   cent., 

each  on  separate  card Price,  $1.00 

BUCHAN'S    STERLING    EXCHANGE 

TABLES    Price,  $4.00 

BUCHAN'S  STERLING  EQUIVA 
LENTS    AND    EXCHANGE    TABLES. 

Price,  $4.00 
BUCHAN'S  PAR  OF  EXCHANGE 
(Canadian)  Mounted  on  card.  Price,  35c 
THE  IMPORTER'S  STERLING  AD- 
VANCE  TABLES.     From  5  to   100  per 

cent,   advance    Price,   $2.00 

IMPORT      COSTS.       A     new    Advance 

Table   Price,  $1.50 

THE  IMPORTER'S  GUIDE.  Advance 
Tables    Price,  75c. 

A   complete  catalopue  of  all  the  above  pub- 
lications sent  free  upon  application. 

Morton, Phillips  &  Co. 

PUBLISHERS 
115  Notre  Damo  St.  We.t      .'.       MONTREAL 

N.B—  The  BROWN  BROS.,  Ltd  ,  Toronto,  omrry 
a  full  line  of  our  publications. 


BOOKSELLER      AND      STATIONER 


BUYERS'  GUIDE 


LEATHER  AND  FANCY  GOODS. 

Brown   Bros.,   Ltd.,   Toronto. 

MAP    PUBLISHERS. 

Hand,    McNally    &    Co.,    Chicago, 
flic  Copp,   Clark   Co.,   Toronto. 

METAL    PARTS    FOR    LOOSE     LEAF 
BINDERS. 

Wilson-Jones  Loose  Leaf  Company,  3021  Car- 
roll Ave.,  Chicago;  129  Lafayette  St.,  New 
York. 

NEWS    COMPANIES. 

Imperial    News    Co.,    Montreal,    Toronto,    Win- 
nipeg. 
Toronto    News   Co. 
Montreal  News  Co. 
Winnipeg    News    Co. 

PAPER    FASTENERS. 

(deal    Specialties    Mfg.    Corp.,    552    Pearl    St., 

New   York   City. 
O.K.   Manufacturing  Co.,   Syracuse,   N.Y. 

PAPETERIES   AND    WRITING    PAPERS. 

V.,    V.    Dawson,    Limited.    Montreal,    Toronto, 

Winnipeg. 
The   Brown   Bros.,   Ltd.,   Toronto. 


STATIONERS'   SUNDRIES. 

Brown      Bros.,      Ltd.,      Wholesale      Stationers, 

Toronto. 
I"  c    Copp,    Clark    Co.,    Wholesale    Stationers, 

Toronto. 
\V„    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
Buntin,  Gillies  &  Co.,  Hamilton. 

STEEL     WRITING     PENS. 

John    Heath,    8    St.    Bride    St.,    E.C.,    London, 

I  links,   Wells  &  Co.,  Birmingham,   Bng. 

Ksterbrook  Pen  Co.,  Brown  Bros.,  Ltd.,  Tor- 
onto,  Canadian    Representatives. 

A.  It.  MacDougall  &  Co.,  266  King  St.  W., 
Toronto. 

TALLY    CARDS.    DANCE    PROGRAMMES, 

Yerdier,  Ltd.,  18  Christopher  St.,  London,  E.C. 
TYPEWRITER     RIBBONS     AND     CARBONS. 

Httag  &  Volger,  Park  Ridge,  N.J. 
he  A.   S.   Ilustwitt  Co.,  Toronto. 
J.    A.    Ileale    &    Co.,    96    John    St.,    New    York, 

STANDARD    COMMERCIAL   PUBLICATIONS. 

rton,    Phillips  &  Co.,   Montreal. 


The   Copp.   Clark   Co.,   Toronto. 
Buntin,    Gillies  &   Co.,    Hamilton. 
Eaton.  Crane  &  Pike,   Pittsfield,  Mass. 
A.    R.    MacDougall    &    Co.,    266    King    St.    W., 
Toronto. 

PLAYING     CARDS. 

(Joodall's   English    Playing   Cards,   A.   O.   Hurst, 

Scott   St.,  Toronto. 
U.  S.  Playing  Card  Co.,  Cincinnati,  O. 

PICTURE  POST  CARDS. 

Dow    &    Lester.    Foresters    Hall    Place,    Clerk- 

enwell    Rd.,    London,   E.C. 
Gilbert   Post   Card    Co.,   54   W.   Lake  St.,   Chi- 
cago. 
Birn   Bros.,  266  King  St.  W.,  Toronto., 
Valentine  &   Sons   Publishing   Co.,  Montreal. 
Raphael    Tuck    &    Sons,    Ltd.,    9    St.    Antoiue 

St.,    Montreal. 
Philip   G.   Hunt  &  Co.,  332  Balham   High   Rd., 

London,  Eng. 


SHEET    MUSIC. 

Assn., 


144     Vic 


Anglo-Canadian    Music    Pub. 

toria    St.,   Toronto. 
Hawkes  &  Harris  Co.,  Toronto. 
McKinley   Music   Co.,   1501-15  East   Fifty-Fifth 
St.,   Chicago. 


To  everyone  who  uses  a  Loose 
Leaf   System  you  can  sell  the 

"F-B" 
Loose  Leaf  Holder 


Pat.   May   13,    1913 

Keeps  his  old  records  in  permanent  form  instead  of 
lying  around  in  disorderly  bundles. 

Peimits  quick  and  easy  reference.  Practical  and  low- 
priced  Adjustable  to  fit  any  size  of  paper,  or  whatever 
the  location  of  punch  holes. 

Send  to-day  for  prices  and  particulars. 
ROCKHILL  &  VIETOR,  Sole  Agents,  Dep't  "F-B" 

(Branch:  180  N.  Market  St.,  Chicago)     22  Cliff  St.,  New  York 


The  McKinley  Edition  of 
Ten-Cent  Music 

will  always  hold  first  place  as  an  Edition  of 
Standard,  Classic  and  Teaching  Music. 

An  established  demand  for  this  line  of 
music  exists  throughout  the  United  States 
and  Canada.  It  meets  the  requirements  of 
the  Teacher,  Student  and  the  Accomplished 
Musician. 

It  has  proved  itself,  to  thousands  of 
dealers,  to  be  the  best  foundation  for  a 
sheet  music  department. 

Every  copy  of  The  McKinley  Edition  sold 
means  a  profit  of  over  200%  to  the  dealer. 

The  McKinley  Edition  (Revised  for  our 
Canadian  Trade)  conforms  in  every  detail 
with  Canadian  copyright  laws. 

A  great  advantage  to  the  merchant  as  a 
"Trade  Bringer"  is  the  catalogues  bearing 
the  dealers'  imprint  which  are  supplied  with 
both  of  these  Editions.  These  catalogues 
will  attract  more  customers  to  your  store 
than  any  other  medium  you  could  employ. 

Write  us  for  Samples  and 
Particulars  to-day. 

McKINLEY  MUSIC  COMPANY 

The  Largest  "Exclusively  Sheet  Music  House" 

in  the  World. 

CHICAGO:     1501-15    EAST    FIFTY-FIFTH    STREET 


TWO   CENTS   PER   WORD 

You  can  talk  across  the  continent  for  two  cents  per  word  wtih  a  WANT  AD.   in  this  paper 

75 


BOOKSELLER  AND  STATIONER 


The  FROST 


Macleans 


/VOW  OA/ SAM.I 


Reproduction  of 

handsome 

poster  for  display 

in  news-stands 

advertising 

November 

MACLEAN'S. 

Copies 

are  being  mailed 

to  you. 


MACLEAN'S  MAGAZINE 

DOWN  TO  FIFTEEN  CENTS. 


The  publishers  of  MACLEAN'S  MAGAZINE  have 
decided  to  reduce  the  news-stand  price  from  20  cents  to 
]  5  cents.  The  new  price  goes  into  effect  with  the  current 
(November)  issue. 

The  decision  was  arrived  at  after  careful  con- 
sideration of  two  factors:  First,  the  rapidly  increasing 
popularity  of  MACLEAN'S  as  a  news-stand  seller; 
second,  the  fact  that  newsdealers  generally  favor  the 
fifteen-cent  price.  Dealers  contend  that  the  public  has 
become  so  accustomed  to  paying  fifteen  cents  for  monthly 
magazines  that  the  figure  is  now  accepted  as  the  regular 
price.  The  publishers  still  feel  that  MACLEAN'S  is 
well  worth  a  higher  price  than  that  paid  for  the  lighter 
fiction  magazines,  but  have  decided  to  lend  to  the  dealers 
the  extra  assistance  in  the  matter  of  increasing  sales 
that  it  is  claimed  the  popular  price  will  prove.  There- 
fore, MACLEAN'S  will  sell  at  fifteen  cents  henceforth. 

During  the  past  few  months  the  news-stand  sales  of 
MACLEAN'S  have  been  going  up  by  leaps  and  bounds. 
In  three  months  one  Toronto  stand  increased  sales  from 
20  to  201.  In  another  city  total  sales  in  one  month 
increased  from  200  to  950. 


There's  a  reason  for  this  phenomenal  advance. 
MACLEAN'S  is  presenting  the  class  of  matter  that  the 
Canadian  public  wants.  All  the  best  Canadian  writers 
are  contributing  to  MACLEAN'S-^-Stephen  Leacock, 
Agnes  C.  Laut,  L.  M.  Montgomery,  Alan  Sullivan, 
Hopkins  Moorhouse,  A.  C.  Allenson.  Arrangements  are 
being  made  which  will  add  to  this  list  other  names  of 
literary  lustre.  The  public  is  showing  a  full  appreciation 
of  what  MACLEAN'S  is  doing  to  bring  into  one  home 
publication  all  of  the  best  Canadian  writers. 

And,  by  the  way,  the  November  issue,  which  inaugu- 
rates the  fifteen-cent  era,  will  be  a  brisk  seller.  In  this 
number  a  splendid  new  serial,  "The  Frost  Girl" — a  story 
of  the  North — is  starting.  There  is  a  stirring  war 
article  by  Agnes  C.  Laut,  "The  Freedom  of  the  Seas"; 
a  humorous  sketch  by  Stephen  Leacock,  "An  Interview 
with  General  Bernhardi";  and  thirty  other  live  features. 

Send  to  your  news  company  for  a  large  supply  of 
the  November  issue  of  the  new  MACLEAN'S.  Copies  of 
the  handsome  poster  shown  herewith  (15"  x  20")  will 
be  mailed  to  you  for  display.  Everything  is  being  done 
to  assure  you  a  big  sale. 

GET  IN  LINE. 


MacLean  Publishing  Co.,  143:153  University  Ave.,  Toronto 


76 


BOOKSELLER  AND  STATIONER 


Different  Degrees  of  Stickiness 


No.  2.  Pin  Tube 


No.  22.  Half-pint 


TRADE     MARK 

GLUE       MUCILAGE       PASTE 


No.  12.  Pin  Tube 


No.  13.  One  quart 


No.  3.  Pin  Tube 


No.  6.  Brush-welt  Jar 


No.  26.   One  gallon  No.  14.  One  gallon  No.  10.  One  gallon 

A  Put-up  for  Every  Kind  of  Consumer,  Small,  Medium  and  Large 

The  Tag  Makers 

TORONTO,  1 60  Richmond  Street,  West  WINNIPEG,  504  Notre  Dame  Investment  Building 

bOSTON  NEW  YORK  PHILADELPHIA  CHICAGO  ST.  LOUIS 

LONDON  BERLIN  BUENOS  AIRES 


BOOKSELLER  AND  STATIONER 


A  Ricycle: 

A      * — 'Mnono 


NO  808 


the  US  Playing  CardCo.a 

TORONTO 
CANADA 


V 


PLAYING    CARDS 

MADE  IN  CANADA 

Bicycle  No.  808 

Ivory  or  Air-Cushion    Finish. 

FOR   GENERAL    PLAY. 

Bicycle  quality  made  Bicycle  reputation.  We  spare  no  expense  to 
maintain  this  quality  and  give  players  the  best  popular  price  card 
in    the   world. 

Other   good    grades    are    '4.5   Texan,   33  Apollo,  etc. 

Also  makers  of  the  famous  606  CONGRESS  Playing  Cards— art 
backs — for    Social    Play. 

Also  publishers  of  the  Official  Rules  of  Card  Games — Hoyle  Up-to-date — 
a  complete  book  of  rules  for  all  Card  Games   revised  each  year. 

THE   U.  S.  PLAYING    CARD   COMPANY, 
TORONTO,  CANADA. 


HIGGINS' 


Drawing  Inks,  Black  and  Colors 

Eternal  Writing  Ink 

Engrossing  Ink 

Taurine  Mucilage 

Photo  Mounter  Paste 

Drawing  Board  and  Library  Paste 

Office  Paste 

Liquid  Paste 

Vegetable  Glue,  etc.,  etc. 


Strictly  Original  Goods  of  the  Highest  Grade  Only. 

Show  Cards,  Color  Cards  and  Imprinted  Matter  Supplied  to 
the  Trade.     Discounts  and  Trade  Prices  give  good  profits. 

If  you  are  a  Consumer,  emancipate  yourself  from  the  use  of 
corrosive  and  ill-smelling  inks  and  adhesives  and  adopt  the 
Higgins'  Inks  and  Adhesives.  They  will  be  a  revelation  to 
you,  they  are  so  sweet,  clean,  well  put  up  and  withal  so 
efficient.     If  you  are  a  Dealer,  stock  them. 

WE  PROTECT  THE  TRADE  BY  REFERRING 
ALL    ORDERS    AND     ENQUIRIES     THERETO 

CHAS.M.  HIGGINS  &  CO. 

Originators    and    Manufacturers    of     REFINED    INKS    and    ADHESIVES 

Main  Office  and  Factory,  BROOKLYN,  N.Y.,  U.S.A. 
NEW  YORK-CHICAGO-LONDON 


78 


BOOKSELL E R     AND    8 T  A  T I  0  N  E R 


Cico 

Makes 

Dealers 

Delighted 


No. 


5-oz.   Jar. 


Because  it  is  just,  the  kind  of  a  paste  people  have  been 
looking  for.  It  is  always  ready  for  instant  use  and  always 
stavs  ready.  Cieo  doesn't  need  water  and  never  hardens 
or  dries  into  lumps.  It  is  a  Carter  Inx  quality  product 
that  sticks   strongly. 

The  new  Cico  adjustable  brush  holder  protects  the  fingers 
and  seals  the  paste.  Cico  is  put  up  in  spreader  tubes, 
small  bottles,  pints  and   quarts.     Ask  our  salesmen. 

The  Carter's  Ink  Co. 


356  St.  Antoine  St. 


MONTREAL,  CAN. 


HINKS  .WELLS  &C° 

BIRMI  NO  HAM, 


Registered 

Before  buying  i  fresh  stock  of  pens,  get  samples  and 
prices  of  the  famous 


a 


Rob  Roy"  Pen 


the  popular  and  quick-selling  pen. 
It  is  made  of  fine  steel,  writes  enslly  and  smoothly 
and  suits  almost  any  hand.  "Rob  Roy"  Pens  are 
made  in  one  of  the  best  equipped  factories  in  Bir- 
mingham, Eng. — the  home  of  the  pen-making 
industry. 

Manufactured  by  the  proprietors  : 

Hinks,  Wells  &  Co.,  Birmingham,  Eng. 


NATIONAL 

SPECIAL 

FOR 


A   NATIONAL   NEED- 

Rapidly  mounting  living  expenses  leave  no  room  for 
argument  about  the  necessity  for  a  Family  Expense 
Book.  Previous  make-shift  affairs,  however,  were  more 
of  a  discouragement  than  a  help.  The  National  Family 
Expense  Book,  No.  399%,  is  an  attractive  book,  bound 
in  green  art  cloth  with  gilt  side  stamp.  Every  pos- 
sible source  of  income  and  "outgo"  is  anticipated 
in  this  book.  The  up-to-date  housewife  needs  only  be 
shown  this  book  to  complete  the  sale. 

THE   NATIONAL   FAMILY    EXPENSE   BOOK 

gives  emphasis  to  the  statement  that  it  is  no  longer 
necessary  to  have  books  made  to  order  for  special  pur- 
poses. In  the  enormous  product  of  "the  largest  blank 
book  factory  in  the  world"  there  is  a  NATIONAL  for 
every  requirement. 

The  New  National  Catalog  of  Loose  Leaf 
<ii)(ids  is  now  being  mailed.  Every  dealer  in 
office   supplies   should   write  at  onee  for   a   copy. 

NATIONAL    BLANK    BOOK    CO. 

HOLYOKE,  MASS.,  U.S.A. 


Proving  a  Tremendous   Selling  Help 

The  new,  illustrated  booklet,  ' '  How  to  Place 
Your  Pictures,"  is  creating  unusual  sales  for 
many  dealers,  and  is  free  to  you  for  the 
asking.  The  booklet  points  out  the  numerous 
uses  of 

MOORE  PUSH-PINS 

Glass  Heads,  Needle  Points 

MOORE  PUSH-LESS  HANGERS 

The  Hanger  with  the  Twist 

Has  Inclintd  tool-tempered  sltel   nail 

and  suggests  many  ways  of  greatly  increasing 
your  sales  of  these  everyday  conveniences. 
Link  up  your  store  and  efforts  with  our 
extensive  advertising  and  write  for  prices 
and  discounts  to-day. 

MOORE   PUSH-PIN   CO..    113    Berkley   St..    Philadelphia.  Pa. 


OARCHEES' 


PARCHEESI 


1  doz.  to  6  doz. 
6  doz.  or  over 


MANUFACTURED  BY 

SELCHOW  AND  RIGHTER  CO. 


$5.50  per  doz. 
$5.00  per  doz. 


620  Broadway,  New  York 


UTOMATIC  CARD  PRINTING  IS 

\  EVERLASTINGLY  GOOD  PAYING  BUSINESS  EVERYWHERE 

WRITE  TO-DAY  FOR  FREE  BOOKLET  OF  OUR  AUTOMATIC  SELF-FEEDING  PRINTING  PRESS 
S.B.FEUERSTEIN  &  CO.  Manufacturers  S42  W.Jackson  Blvd.CHICAGO.ILL. 


79 


R  O  f )  K S E L L  ER     AN  D     STATIONE R 


ENGRAVED 
CHRISTMAS 
GREETING 
CARDS 

First -class  work- 
manship and  ser- 
vice can  b  e  had 
with  this  fine  line, 
as  we  do  all  the 
w  ork  in  our  own 
plant. 

Only  a  limited 
number  of  sample 
book  s.  Write  at 
once. 

S  a  in  pies  of  Fra- 
ternal G  r  e  e  ting 
Cards  are  shown  in 
all  our  lines. 

PACKARD 
BROTHERS 

329  Craig  Street  West 
MONTREAL,  QUE. 


Preferred  for  Its  Better  Qualities 


Ask  any  capable  typist,  ask  any  stenographer  who 
takes  a  well-deserved  pride  in  her  work  to  discon- 
tinue using  VVhitedge  Efficiency  for  some  other 
brand,  and  you'll  undoubtedly  get  yourself  into  a 
pretty  fuss  and  mix-up.  Ko  stenographer,  after 
once  using  Wliitedge  Efficiency,  would  willingly  give 
it  up. 

This  unswerving  preference  for  Whitedge  Efficiency 
keeps  the  dealer  busy  with  an  increasing  flow  of 
good  business — business  that  allows  a  very  attractive 
margin.  Shouldn't  you  be  getting  these  increasing 
profits  also?  Write  to-day  for  discounts  and  free 
samples  of  Whitedge  Efficiency,  so  you  can  test  its 
better  qualities  yourself.  Write  now. 
Made  only  by  THE  H.  M.  STORMS  CO..  New  York 
A.  S.  HUSTWITT  CO.,  Canadian   Distributors,  44   Adelaide   Street   West,  Toronto 


WHITEDGE 
EFFICIENCY 

CARBON  PAPER 


INDEX     TO    ADVERTISERS 


Albermarle  Paper   Mfg.   Co. 

Allan    &    Co.,    John    

American    Lead    Pencil   Co.    . 
Anglo-Canadian   Music  Co.    . 


Briggs    &    Co.,    Win 

Buffalo    Automatic    Mfg.    Co. 

Brown   Bros 

Boorum   &    l'ease    

Buntin,  Gillies  &  Co 


.Bark   ( 


10 

71 


23 

71 


CO 
jver 


Clark   &    Co.,   .Tas 20 

Copp,  Clark  Co 13,  1-t  &   1-7 

Cassell  &  Co 21 

Carters'  Ink  Co 70 


It 


10 


30 


Dawson,    Ltd.,   W.    V 

Dennison    Mfg.   Co 

Dickinson,    John,   &    Co 

Dixon    Crucible  Co..   Joseph    7.". 

E 

Ksterbrook   Pen   Mfg.   Co 11 

Eagle  Pencil  Co 65 

Eaton,   Crane  &    Pike   Co.  ...  Inside   back   cover 
Eatou-Dikeman   &   Co 20 

F 

Faber,  Eberhard 71 

Feurestein    &    Co ". 70 

Pulton    Specially    Co X 

Federated   Press.   Ltd Inside  Front  Cover 


Gale  &   Polden    

Globe-Weinicke  Co. 
Gordon  &  Goteh  . . 
Grosnet  &  Dunlap 
Gund v.  S.  B 


.o;  10, 


H 

Barker,  M.  E 

Harbison    t  !o 

Iliggins  &  Co 

Hurst,  Aubrey   

II inks,    Wells    &    Co 

Heale  &  Co 

Heath's    Pens     

Hawkes,   Harris  Music  Co.    ... 

Halifax   Hotel    

Hnstwitt  &  Co..  A.  S 

Hunt.   Philip.   G 

Home    Correspondence    School 

I 

Ideal  Specialties  ( !o 

Imperial   Year  Book  Co 


9 

es 

20 


1 

70 
74 
73 
71 
80 
SO 


Jenkins  &  Hard  v 


$0 


Merriam   Co.,  G.  &   C 25 

Mittag  &   Volger   Inside   Back  Coyer 

McDougall,    A.    R.,   &    Co 2d 

Menzies   &    Co 5 

MeCready  Pub.   Co 73 

Monarch    Paper   Co !!!".!     74 

McClelland.  GoodChild  &  Stewart   ...17,  Is l'&  ]<> 

MeKkiity    Music    Co 7.7 

M  1:  Lean  s   Magazine  -.■<'. 

Meyers.    Fred   J.    Mfg.    Co m) 

Moore   Push    Pin    Co 7.1 


Nelson,  Thos:,  &   Sons    .  . . 
National   Blank  Book   Co. 


20 

70 


O.K.    Mfg.    Co T1 


Pugh   Specialty   Co 

I 'rang    Co 

F  1:  1.  ;r.l     1  1 .  :; 

Physical  "Culture  Pub.   Co 

Putnam's,  G.  P.  &  Sons,  Ltd 


1; 


Band.    MeNallv   &    C. 
Ramsay  &  Co.    . .. 
Rockhill   &    Vietor    . 


Stewart  &  Kidd  Co 

Sargent,   Porter,  E 

Sanfonl  &  Bennett  Co 

Sengbusch  Inkstand  Co.   . 
Smith    Davidson   &    Wright 

Stafford's  Ink  Co Insi'rii 

st  itioners    Loose  Li  af  Co 
Silchow   &    Lighter  (    : 
Stswirt  i  :  n:  u  Sinrpen:  r 

Standard    Paper    Mfg.    Co. 

V 
United  States  Playing  Card  Co. 


Front  cov 


Bark  C. 


23 
SO 

25 

12 


12 


21 
23 

er 
74 
11 
rey 
74 
70 
20 
20 


Verdier.   Ltd 113 

W 

Wilson-Jones    Loose  Leaf   Co 11-74 

Waterston  &  Sons   oj 

Waterman,  Arthur  A..  &  Co.   .".!!'!!!!!!!!!'  41 

Westcott  Jewel  Co.    ...  10 

Wycil   &   Co 77 

W.  A.  Wilde  &  Co o 


CLASSIFIED  ADVERTISING 

Advertisements  under  this  heading;  2e  pel 
woird    per    insertion. 

Where  replies  come  to  our  care  to  be  for- 
warded, five  cents  must  be  added  to  cost  to 
cover  postage,  etc. 

MISCELLANEOUS. 

BOOKS— ALL  OUT  OF  PRINT  BOOKS  STJP- 
plied  no  matter  on  what  subject.  Write  us. 
We  can  get  you  any  book  ever  published. 
Flease  state  wants.  When  in  England  call  and 
see  our  50,000  rare  books.  Baker's  Great  Book 
shop,   14-16   John    Bright    Street,   Birmingham, 

England ' 

PAYSON'S  INDELIBLE  INK.  TRADE  SUP- 
plied  by  all  Leading  Wholesale  Drug  Houses 
In  the  Dominion.  Received  Highest  Award 
Medal  and  Diploma  at  Centennial,  Philadel- 
phia, 1876:  World's  Pair,  Chicago,  1893,  and 
Province  of  Quebec  Exposition,  Montreal,  1807. 


HOTEL    DIRECTORY. 


HALIFAX   HOTEL 

HALIFAX,  N.S. 


ACCOUNTANTS    AND    AUDITORS. 


JENKINS  &   HARDY 

Assignees,  Chartered  Aocountants,  Estate  and 

Fire  Insurance  Agents. 

15J  Toronto  St.  52  Can.  Life  Bldg. 

Toronto  Montreal 


TICKET  and  CONDUCTOR  PUNCHES 

THE  BEST  MADE 
THE  FRED  J.  MEYERS  MFG.  CO..  Hamilton.  Ohio.  U.S.A. 


When  answering  an  advertisement  in  this  paper 
tell  the  advertiser  where  you  saw  it. 


80 


BOOKSELLER   AND   STATIONER  ' 


Quality  that 


~*s 


Doubles  Sales 


L 


Quality  that  holds  trade  is  worthy  of  notice;  quality  that  brings  new  custom  is 
a  valuable  asset;  but  quality  that  can  hold  the  old  and  get  the  new,  that  can 
double  your  usual  sales,  is  a  quality  indispensable  to  your  fullest  success. 

M.  &  V.  RIBBONS  AND  CARBONS 

have  the  reputation  in  almost  every  community,  not  only  of  moving  quickly, 
producing  speedy  turnovers,  but  making  two  sales  grow  where  only  one  sale 
appeared  before. 

The  M.  &  V.  Line  possesses  that  indispensable  quality  that  makes  extensive, 
growing  sales  a  certainty. 

Attractive  advertising  helps  and  displays  supplied  on  request.  AVrite  to-day 
for  particulars  and  discounts. 

MITTAG  &  VOLGER,  Inc. 

Principal  Office  and  Factories,  PARK  RIDGE,  N.J.,  U.S.A. 

BRANCHES:     New   York,  N.Y.,  261  Broadway.  Chicago,  111.,  205  W.  Monroe  St.  London,  7  and  S  Dyers  Bldg..   Holborn,  E.C. 

AGENCIES — In  every  part  of  the  world  :    in  every  city  of  prominence. 


What's  in  a  name? 

That  all  depends  on  the  name. 

The  success  of  many  stationery 

dealers  is  linked  with  the  name 

of 


(jranes 
Then  ^ 


<& 


Eaton,  Crane  &  Pike  Co. 

Pittsfield,  Massachusetts 
Toronto  Office:  266-268  King  St.  W. 


Mucilages  and  Paste 
are  Made  in  Canada 


Catalogues  mailed  to  the  trade  on  request. 


Canadian  Factory  and  Offices    at 


9-11-13  Davenport  Road 


Toronto 


=J 


BOOKSELLER     AND     STATIONER 


ft 


Red  Cross 


One  of  our  new 
Scribbler  Covers 


M 


Our  Patriotic  cover  designs 
for  School  Blanks  are  finding 
favor  everywhere. 

Is  your  stock  complete? 


Look  up  your  needs  in  Fall  Stationery 


Inks  and  Adhesives 
Tally  Cards 
Playing  Cards 


Boxed  Stationery 
Tissue  Napkins 
Poker  Chips 


Crepe  Tissues 
Colored  Tissues 
Etc. 


The  Parker 


Fountain  Pen 


A  style  for  every  possible  use,  a  price  to  fit  every  purse.  Standard,  Self-filling,  Safety 
and  Transparent  pens  in  black,  mottled  and  red,  from  $1.75  to  $20.00  each,  retail. 
We  recommend  the  Parker  Pen  because  of  the  Lucky  Curve  Feed,  the  Spear  Head  Ink 
Retainer  and  the  Anti-break  Cap.  You  won't  find  these  features  in  any  other  pen. 
They  guarantee  perfection. 


f^MMJ/MMJO/J/JM^^^ 


THE  FUTILE  STAMP  TAX— BRITAIN'S  GOOD  EXAMPLE— PAGE  25 


III  Vi 


AND 


OFFICE  EQUIPMENT  JOURNAL 


The  only  publication  in  Canada  devoted  to  the  Book,  Stationery  and  Kindred 
Trades,   and   for   thirty   years   the   recognized   authority   for   those   interests. 

MONTREAL,  701-702  Eastern  Townships  Bank  Bldg.     TORONTO,  143-153  University  Ave.        WINNIPEG,  34  Royal  Bank  Bldg.       LONDON,  ENG.,  88  Fleet  St.,  E.C. 


VOL.  XXXI. 


PUBLICATION     OFFICE:     TORONTO,     NOVEMBER,      1915 


No.  11 


riflnnm 


■  ■ 


COMMERCIAL 

SAFETY 
Ready  to  write 


The  Best  Selling  Season  is  Coming — 
You  Will  Sell  More  Pens  Than  Ever 


this  Christmas  season,  if  you  handle  the  Sanford  &  Bennett  line 
— fountain  pens  that  people  like  and  buy — they're  so  well  made, 
so  dependable — so  beautiful  in  appearance  and  low  priced. 
Dealers  who  handle  S  &  B  Pens  sell  more  of  them  every  Christ- 
mas, because  these  pens  have  the  quality  that  satisfies  the  users. 

SANFORD  &  BENNETT 
Fountain  Pens 

are  expertly  made  by  skilled  workmen,  under  our  own  supervis- 
ion. We  use  pure  Para  Rubber  for  the  barrels,  and  14k.  U.S. 
Bar  Gold,  tipped  with  native  Russian  iridium  points  for  the 
pens.  The  mechanism  is  simple  and  accurate,  the  writing  per- 
fect. 

They  can't  leak,  and  never  get  out  of  order  from  ordinary  usage. 
With  proper  care  these  pens  give  an  extraordinary  amount  of 
service. 


Write  to-day  for  illustrated 
price  list  and  discount  sheet. 

Sanford  &  Bennett  Co. 

51-53  Maiden  Lane,  New  York 

W.  E.  COUTTS,   Canadian   Sales    Agent 
266  King  Street  West,  Toronto,  Ontario 


AUTOPEN 
ready   to  fill 


COMMERCIAL 

SAFETY 
Sectional  View 


HOOK  S  E  L  L  E  H     AND     S  T  A  T  I  O  N  E  It 


GOLD  MEDAL  AWARDS!  PANAMA-PACIFIC  EXPOSITION 

Each  of  the  three  lines — the  Washburne  "O.K."  Paper  Fastener,  the  Sanitary  "O.K."  Eraser  and  the  Ries  "O.K." 
Letter  Opener  has  received  Medal  of  Highest  Award  at  the  Panama- Pacific  International  Exposition.  This  is  a  strong 
indorsement,  another  feather  in  the  cap  of  these  well-known  products.  Wherever  shown,  they  receive  the  highest  indorse- 
ment whether  at  expositions  or  in  the  offices  of  business  men. 

Mr.  Dealer:  These  lines  are  well-known  office  necessities  not  only  here  but  in  all  foreign  countries.  We  create  the  de- 
mand througS  persistent  advertising  and  we  ask  your  co-operation  in  their  distribution.  The  demand  will  be  continuous 
and  yourprofitliberaland  constant.  ^RJJ^OJO^KS         Aether  it  isthe  Washburne"  O.K.." 

^i:>.iM4W-l;>^x^i^Mti^^  ,/,e  Sanitary  "O.K."  or  the  Rics 
"O.K." each  sells  on  its  merits.  Every 
sale  means  a  satisfied  customer. 


Keep  well  stocked  wiih  the  famous 
Washburne  "O.K.''  Paper  Fasteners  in 
all  three  sizes,  which  are  in  greater  de- 
mand now  than  ever  before. 

Attractive  'O.K.  disp'av  signs,  illus- 
trated and  descriptive  literature  for  the 
asking. 


Orders  received  through  your  jobber  or 
direct.  Price  Books  and  electroplates 
sent  on  request. 


K.  MANUFACTURING  CO.,  SOLE  MAKERS,  SYRACUSE,  N.  Y.,  U.S.A. 


'///;/;/;;/;;;;/mw/;;/;s;^^^^ 


Xmas  Cards,  Booklets,  Post  Cards 
Calendars  and  Novelties 

We  have  a  big  range  and  ample  stocks  of  all  lines. 


Post  Cards 

5Qc:  00c.  75c,  $1.00,  $1.25, 
$1.50,  $2.50,  $3.00,  $6.00  per  loo. 

Booklets 

$1.00,  $1.50.  $2.50,  $3.00, 
$5.00,  $0.oo.  $7.50,  $9.00, 
$10.00.  $12.50,  $15.00,  $30.00, 

$50.00  per  100. 

Tags,  Seals  and  Gift  Cards 

A  big  variety  in  envelopes.    $3.00 

per  100  envelopes. 


Patriotic  Calendars 

The  Patriotic  Calendar-;  we  are 
making  in  Art  Process  work  (in 
Felt  are  going  strong.  $6.50, 
$7.50,  $10.00,  $15.00.  $20.00 
per  100. 

Garlands  in  Red  and  Green 

These  are  made  in  Japan  from 
Wood  Fibre  and  have  a  rich  ap- 
pearance. They  more  than  re- 
place for  decorating  purposes  the 
old  style  paper  Garlands  that  came 
from  Germany.  Retail  at  10  cents 
each.     3  sizes. 


Our  Catalogue  illustrates  and  describes  our  very  complete  line.   It's 
yours  for  your  name  on  a  post  card.    Send  for  it  to-day. 


PUGH  SPECIALTY  CO.,  Limited,  38-42  Clifford  St.,  Toronto,  Can. 

l/;//////;//M/////////////S////////;;//////S//////////////////^^ 


Sprung   memo   books 

MADE  IN  CANADA  and  made  RIGHT 
TWO  STYLES.  18  STOCK  NUMBERS. 

Automatic  Openers,  Perfect  Joints,  Live  Action.  End  open- 
ing for  vest  pocket  or  hand  bag.  Side  opening  for  coat 
pocket  or  desk. 

These  Memos  are  ideal  for  individual  Christmas  presents 
and  for  distribution  by  firms  to  their  customers.  Write  us 
for  further  selling  sui>>jestions,  prices  and  samples. 

Did  you  get  your  copy  of  our  catalogue? 
Loose-Leaf  complete — Memos  to  Ledgers. 

Luckett  Loose  Leaf,  Limited 


To   Open 


215-219  Victoria  St. 


Dept.  S. 


Toronto,  Ontario 


To   Close 


BOOKSELLER  AND  STATIONER 


'' ,m^m„.. 


GOODALL'S 

have  just  issued 
FORTY-FIVE 

new  designs  in 

PLAYING  CARDS 


When  you  sell  a  cus- 
tomer Goodall's  Cards 
you  feel  satisfied  they 
cannot  get  better. 

What  constitutes  good 
playing  cards  is  the 
smooth  finish,  clean-cut 
edges  and  good  snappy 
board,  which  makes 
easy  shuffling. 

One  pack  of  Goodall's 
Cards  will  outwear 
three  of  any  other. 

See  that  your  customers 
get  Goodall's  and  they 
will  be  satisfied. 

The  Best  Wholesale  Firms 
Have  Them. 

CHAS.  GOODALL  &  SONS, 

LIMITED 
LONDON,  ENGLAND 

AUBREY  HURST,  Representative 
32  Front  Street  West        .*.       Toronto,  Ont. 


b////////////////////////////////////,//////////, /,,/,, ,,///////////////////////////M//^^ 


ENUS 

PENCILS 


pzrtzct 


Every  architect,  draftsman,  engineer 
or  surveyor  in  your  territory  is  a  log- 
ical customer  for  Venus  Pencils.  If 
they  are  not  using  Venus  Pencils  now,  it 
is  because  they  have  not  been  fully  in- 
formed as  to  the  good  points  of 'these  pen- 
cils. The  uniformity  and  toughness  of  the 
lead  in  each  grade — the  evenness  of  the  grain  of  the 
wood — the  ease  with  which  a  Venus  Pencil  can  be 
sharpened  and  kept  sharp — that  it  outlasts  a  half 
dozen  ordinary  pencils — these  are  only  a  few  of  the 
talking  points  you  should  use  in  educating  your 
customer  to  ask  for  Venus  Pencils,  '-'By  the  Box." 


Every  concern  that  employs  an  of- 
fice man,  accountant  or  clerk  ought  to 
be  a  user  of  Velvet  Pencils  for  all 
general  office  work. 

Velvet    Pencils     are     economical     be- 
cause the  smoothness  of  the  lead  and 
the  even  fibre  of  the  wood  make  it  un- 
necessary to  sharpen  them  as  often  as  is 
the  case  with  other  pencils. 

Velvet  Pencils  (selling  for  5c  each)  will 
outlast  two  ordinary  pencils.  They  can  be 
sharpened  accurately,  will  keep  their  points, 

wear  down  to  the  last  inch,  and  are  each  equipped 

with  a  Velvet  Rubber  Tip. 

Milo  Rubber  Bands 

Are  made  of  the  very  finest  Para  Rubber  in  assorted 
sizes,  and  are  unconditionally  guaranteed  for  five 
years. 

Are  sold  by  the  pound — V2  pound,  %  pound  and 
ounce  packings. 


Ven 


us 


.raser 


Our  latest  product.  Pliable  and  soft.  Indispens- 
able for  all  pencil  purposes.  Superior  to  all  others 
for  cleaning  drawings  and  engravings.  Made  in 
gray  to  avoid  any  discolorment  of  paper,  so  often 
found  with  colored  erasers. 

Your  Correspondence  Is  Solicited. 

American  Lead  Pencil  Co. 

220  Fifth  Avenue,  New  York 

(and    Clapton,    London,    Eng.) 


BOOKSELLER  AND  STATIONER 


MADE  IN  CANADA 

Suitable  for  Holiday  Trade 

LEATHER  GOODS 


LADIES'  HAND  DAGS,  PURSES, 
DILL  WALLETS,  LETTER  and  CARD 
CASES,  PORTFOLIOS,  BANKERS' 
CASES,  etc.  Complete  Line. 
New  Special  Styles. 


ACCOUNT  BOOKS 

LOOSE  LEAF  LEDGERS.  BINDERS,  MEMO- 
RANDUM and  PRICE  BOOKS,  "SIMCOE" 
PHOTO  ALBUMS,  SCRAP  BOOKS,  &c.      All 

kinds,  sizes  and  styles.     Real  value. 

CANADIAN  DIARIES 

OFFICE,  POCKET,    DAILY   REMINDERS, 
MERCANTILE. 

1916 — Fifty-Second  Year  of   Publication. 
Over  250  Varieties,  Sizes  and  Description. 

BROWN  BROS.,  umitei 

Wholesale  and  Manufacturing  Stationers 
Publishers  Diaries — Established  70  years 

SIMCOE  AND  PEARL  STREETS,  TORONTO 


Pitent  Numbers,   751,531    and   763,303. 


Every  good  quality  in  all  other  clips  is 
found  in  the  "Owl  Clip"  and  many 
more  besides. 

A  Few  Points  of 
Superiority 

1 — Can  be  used  over  and  over. 

2 — Quickly  ajmlied  or  removed. 

3 — Cannot  tangle  or  tear. 

4 — Does  not  mutilate  the  paper. 

5 — Will  not  attach  itself  to  other  papers  on 
the  desk  or  in  the  letter  file. 

6 — Is  the  stronge.-t. 

7 — Always  holds  its  shape. 

8 — Is  used  alike  on  either  side. 

9 — Is  free  from  projecting  points  that  injure 
the  hands  and  papers. 
10 — Costs  no  more  than  inferior  clips. 
11 — Can  be  used  on  the  corner  as  well  as  on  the 

top  of  the  sheet. 
12 — The  best  kind  of  bookmark. 
13 — Will  hold  securely  2  to  40  sheets. 
14— IS  THE  BEST. 

TRADE  PRICE  UST 


Size 

No.  1 

No.  2 

No.  3 

.-mall 

medium 

large 

1-24  M 

$0 .  60 

$0 .  75 

$0.90 

25  M 

.50 

.65 

.80 

50  M 

.45 

.55 

.70 

100  M 

.40 

.50 

.65 

250  M 

.  35 

i\^Dai?Sdtv 


Montreal 


I^IMl^TDD 
Toronto 


Winnipeg 


BOOKSELLER  AND  STATIONER. 


/**  This  Page  Means  More  Business — Added  Profits  *«v 


STIMULATE 
YOUR 
SALES 


Games  are  more  important  than  ever  since  so  iireat 
a  proportion  of  foreisyn-made  toys  are  off  the  market. 

Games  arc  ready-sellers  at  prices  giving  the  trade  a 
good  margin  of  profit. 

THESE  ARE  MADE-IN-CANADA  GAMES. 


GAMES 

ARE  EASY 

TO  SELL 


Cut  out  this  page  and  use  it  as  your  order  form 
filling  in  quantities  wanted. 


Quantity 
Wanted 


!«1.50    GAMES 


P< 


.  Ouija    

75  CENT  GAMES 
.  Pareheesi   No.  3   (board   game)    .. 
ll:iliii;i  No.  3  (board  game)    

,->0  CENT   GAMES 
.Pareheesi  No.  2   (board  game)... 

25  CENT   GAMES 

.Authors  No.  3  (card  game)    

.Donkey   Party   (on  cloth)    

Hal  inn  No.  1  (board  game)   

.Lost  Heir  No.  2   (card   game)    .... 

.Nations   No.  2    (card   game)    

.Old   Maid  No.  3   (card  game)    .... 
.  Pareheesi    No.    1    (folding   boa]  ill    . 
.Peter   Coddles   No.  2    (card    gamt  i 
.Perry winkle  No.   2    (like   flips)..., 
.  Snap  No.  3   (card  game)    


r  Doz 

$12  no 

$6  00 
4  80 

13  en 

$1   80 

1  80 

2  00 
1  80 
1  80 

1  80 

2  00 
1  80 
1  80 
1  80 

1  80 


Sir  Hinkuni  Pinktim  Feather  Duster  (card 
game)   

.  Keversi  No.  1    1  80 

ORDERS  FILLED  THE  DAY 


Quantity 
Wanted 


15   CENT   GAME 


Pi 


.  Perryu  inkle     No.     1     (fli|>si 

II)    (EXT    GAMES 

.Authors    No.   2    (card   game)    

.Castaway   (card  game)    

.Lost  Heir  No.  1  (card  gamei    

.Nations  No.   1   (card  game)    

.Old   Maid   No.  2   (card   game )    

.  Snap  No.  2   (card  game)    

.  l)r.   Busby    

5    CENT    GAMES 

.Authors  No.   1   (card   game)    

.Golden  Locks  (card  game)    

.Honee  that   Jack  Built    (card   game) 

.Old    Maid    No.   1    (card   game)    

.Peter  Coddles  No.   1    (card   game)    ... 
.Snap  No.  1   (card  game)    


.Assorted  Gaines  (!)  kinds),  Skilly,  Royal 
L  u  d  o,  T  \vi  d  d  1  e  u  in  s,  Yaeht  Race, 
Draughts,      Steeplechase,      Halma,      The 


Ludo,    Spyrol     . .  .  . 

THEY  ARE  RECEIVED 


Suggestion 

for  a 

show  case 

display 


Feature  these 

Canadian- made  games 

in  window  displays 

as  well. 


THE  COPP,  CLARK  COMPANY,  LIMITED 


r  Doz. 
$1  20 

$0  75 
0  75 
0  75 
0  75 
0  75 
0  75 
0  75 

$0  40 
0  40 
0  4!) 
0  40 
0  40 
0  40 


0  36 


517  WELLINGTON  STREET  WEST 


TORONTO,  ONTARIO 


BOOKSELLER      AND      STATIONKU 


BUYERS'   GUIDE 


MADE 


CANADA 

ADDING  MACHINE  ROLLS 

More  profit  for  trre  dealer. 
Write  us  for  samples  and  prices. 

MONARCH  PAPER  CO.,  Limited 

Manufacturers  419  King  St.  W..  Toronto 


Your  Ad  here 
would  cost  you 
$25.00   a .  year. 


LOOSE-LEAF 
METALS 

De  Luxei'Line  Metals  are  used  in  every 
civilized  country  in  the  world.  We  make 
all  kinds.      Writ$  for  Catalogue  No.  32. 

WILSON-JONES  LOOSE  LEAF  CO. 

CHICAGO  NEW  YORK 


Wycil  &  Company 

85  Fulton  Street,   New  York  City 

carry  a  large  stock  of 

German,  French,  5panish 
and  Italian  Grammars 

of  the 
Gaspey-Otto-Sausr  Series 
Liberal  Discounts  to  the  Trade 

THEY  MAKE 
MONEY 

For  the  Dealer  ■  be- 
cause they  Save 
Money  for  the  Cus- 
tomer. 

Sectional     View.       Pen, 

pushing    down     float    in 

middle,   forces  fresh    ink 

onto     penpoint.        Moat 

then  closes  bottle  like   a 

cork.      No    waste,    spill, 

spatter  or  blot.     Ask  for  Made    in    America. 

descriptive    catalog.  Self-closing   Inkstand. 

Sengbusch  Self-Closing  Inkstand  Co. 
200  Stroh  Building,  Milwaukee,  Wis..  U.S.A. 


ART    SUPPLIES. 

Artists'   Supply  Co.,  77  York  St.,  Toronto. 
\.   Uamsay  &   Son  Co.,  Montreal. 

BLOTTING    PAPERS. 

The    ilbemarle   Paper  Co.,   Richmond,   Va. 
John  Dickinson  &  Co.,  Montreal, 
liawson  &  Sons,  W.  V.,  Montreal. 
Eaton-Dikenian    Co.,    Lee,    Mass. 
Standard   Paper   Mfg.   Co.,    Richmond,    Va. 

BLANK     BOOKS. 

Booruin  &  Pease  Co.,   Brooklyn,   N.Y. 

Itrowu    Bros.,    Ltd.,    Toronto. 

I'.uutin,    Gillies    &    Co.,    Hamilton. 

W.     V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
National   Blank   Book   Co..   Holyoke,  Mass. 
The  Copp,   Clark   Co.,   Toronto. 

CHRISTMAS    AND    PICTURE    POST    CARDS. 

Birn   Bros.,   266   King   St.   W.,   Toronto. 
Menzies  &  Co.,  Toronto. 

Packard  Bros.,  329  Craig  St.  W.,  Montreal,  Que. 
Valentine  &  Sons,  Toronto  and  Montreal. 
Raphael   Tuck  &  Sons  Co.,   Ltd.,  9  St..  Autoine 
Street,    Montreal. 

CODE   BOOKS. 

The  American  Code  Co.,  83  Nassau  St.,  New- 
York. 

CRAYONS. 

American  Crayon  Co.,  Sandusky,  Ohio. 
Binney   &   Smith.   New   York. 

EYELETTING    MACHINES 

Ideal  Specialties  Mfg.  Corporation,  552  Pearl 
St.,   N.Y.   City. 

ENVELOPES. 

Brown   Bros.,   Limited,  Toronto, 
i'.untin,    Gillies   &   Co.,    Hamilton. 
Copp,   Clark   Co.,   Toronto. 

W.  V.  Dawson,  Limited,  Montreal,  Toronto, 
Winnipeg. 

FANCY   PAPERS,  TISSUES  AND   BOXES. 
Dennison    Mfg.    Co.,    Boston. 
Menzies   &   Co.,    Toronto. 
A.    R.    MacDougall    &    Co.,    266    King    St.    W., 

Toronto. 

FOUNTAIN     PENS. 

Arthur   A.   Waterman    Co.,   Ltd.,   New   York. 
i«anford    &     Bennett    Co.,    51-53    Maiden     Lane. 

New    York. 
A.     It.    McDcugall    &    Co..     266    King     St.     W.. 

Toronto. 
Paul  R.  Wirt  Co.,  Brown  Bros.,  Ltd.,  Toronto, 

Canadian    Agents. 

INKS,  MUCILAGE  AND  GUMS. 

Chas.   M.    lliggins  &  Co.,   Brooklyn,   N.t. 
''lie  Carter's   Ink  Co.,   Montreal. 
\V.     V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
15 .  .S.    Stafford    Co.,    Toronto. 
"Cloy,"    A.    It.    MacDougall    &    Co.,    2C6    King 

St.    W.,    Toronto. 
"Glucine,"    Menzies    &    Co.,    Limited,    439    King 

St.   W„  Toronto. 

INDELIBLE     INK. 

Carter's    Ink    Co.,    Montreal. 

Paysou's    Indelible   Ink. 

S.    S.    Stafford   Co.,   Toronto. 

INKSTANDS. 

The  Sengbusch  Co.,  Milwaukee. 

LEAD    AND    COPYING    PENCILS. 

American    Pencil    Co.,    New    iork. 
A.     U.     McDougall    &    Co.,     266    King     St.     W., 
Toronto. 

LOOSE     LEAF     BOOKS.    BINDERS     AND 
HOLDERS. 

The   Brown   Bros.,   Ltd.,   Toronto. 

lioorum    &    Pease    Co.,    Brooklyn. 

I'.uutin,    Gillies   &  Co.,    Hamilton. 

\V.  V.  Dawson,  Limited,  Montreal;  Toronto, 
Winnipeg. 

The  Copp,  Clark  Co.,   Toronto. 

Luckett  Loose  Leaf,  Limited,  215  Victoria 
St..   Toronto. 

National    Blank   Book   Co.,    Holyoke,    Mass. 

Itoekhill  &  Victor,  22  Cliff  St.,  New  York  City. 

smith,    Davidson    &    Wright,    Ltd..    Vancouver. 

Stationers'  Loose  Leaf  Co.,  203  Broadway, 
N.Y.,  and   Milwaukee,   Wis. 

Wilson-Jones  Loose  Leaf' Company,  3021  Car- 
roll Ave.,  Chicago ;  129  Lafayette  St.,  New 
York. 


THE  FAULTLESS  LINE 

OF  LOOSE  LEAF  METALS 

Most  complete  line  of  Ledger,  Sectional 
Post,  Solid  Post  and  other  Loose  Leaf 
Metals. 

On    request    to-day    our    Catalog    GC    and 
special    proposition. 

STATIONERS  LOOSE  LEAF  CO. 


342  Broadway 
203  Broadway 


Milwaukee,  Wis. 
New  York  City 


CARBON   PAPERS   AND 
TYPEWRITER  RIBBONS 

Manufacturers  of  the  highest  quality. 
It  will  pay  you  to  give  your  customers 
the  best. 

J.  A.  HEALE  &  CO. 

98  JOHN  STREET  V  NEW  YORK 


Standard 
Commercial  Works 

CANADIAN  CUSTOMS  TARIFF 
HAND    BOOK.     Enlarged    and    revised 

to  date Price,  $1.00 

MATTE'S   INTEREST    TABLES   at    4 

to    10   per   cent Price,   $3.00 

MATTE'S    INTEREST    TABLES    at    3 

per  cent Price,  $3.00 

HUGHES'  INTEREST  TABLES  and 
book   of   days   combined,   at   3   to   8  per 

cent :  Price,  $5.00 

HUGHES'  SUPPLEMENTARY  IN- 
TEREST  TABLES    Price,   $2.00 

HUGHES'  INTEREST  TABLES  at  6 
and   7  per  cent.,   on   folded   card, 

Price,  $1.00 
HUGHES'  SAVINGS  BANK  INTER- 
EST  TABLES,   at   3   or   3y3   per   cent., 

each  on  separate  card Price,  $1.00 

BUCHAN'S    STERLING    EXCHANGE 

TABLES    Price,  $4.00 

BUCHAN'S  STERLING  EQUIVA- 
LENTS   AND    EXCHANGE    TABLES. 

Price,  $4.00 
BUCHAN'S  PAR  OF  EXCHANGE 
(Canadian)  Mounted  on  card.  Price,  35c 
THE  IMPORTER'S  STERLING  AD- 
VANCE TABLES.     From  5  to   100  per 

cent,   advance    Price,   $2.00 

IMPORT      COSTS.       A     new    Advance 

Table    Price,  $1.50 

THE  IMPORTER'S  GUIDE.  Advance 
Tables    Price,  75c. 

A  complete  catalogue  of  all  the  above  pub- 
lications sent  free  upon   application. 

Morton, Phillips  &  Co. 

PDBLISIIER8 
115  Notre  Dame  St.  We.t      .'.       MONTREAL 

N.B.— The  BROWN  BROS..  Ltd  ,  Toronto,  oarry 
a  full  line  of  our  publications. 


BOOKSELLER  AND  STATIONER' 


BUYERS'  GUIDE 


LEATHER  AND  FANCY  GOODS. 

Brown   Bros.,   Ltd.,   Toronto. 

MAP     PUBLISHERS. 

Itand,    McNally    &    Co.,    Chicago. 
The   Copp,   Clark   Co.,   Toronto. 

METAL    PARTS    FOR    LOOSE     LEAF 
BINDERS. 

Wilson- J  ones  Loose  Leaf  Company,  3021  Car- 
roll Ave.,  Chicago ;  129  Lafayette  St.,  New 
York. 

NEWS    COMPANIES. 

Imperial    News    Co.,    Montreal,    Toronto,    Win- 
nipeg. 
Toronto    News   Co. 
Montreal  News  Co. 
Winnipeg    News    Co. 

PAPER    FASTENERS. 

Ideal    Specialties    Mfg.    Corp.,    532    Pearl    St., 

New   York   City. 
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The  Rivet  in  Grandfather's  Neck 

B.v  James  Branch   Cabell 

One  of  the  strangest  and  most  significant  books 
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History  of  Germany  in  the  19th 
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The  Soul  of  the  War 

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Revelations  of  an  International 


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Efficient  Living 

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Jack  Straw,  Lighthouse  Builder 

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BOOKS 

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ELTHAM  HOUSE     3rd  Large  Edition. 

By   Mrs.   Humphry  Ward.     Front!   piece        colours  by   Frank  Crane.     Large  l'-'mo. 

Now    in    its    third    edition.      Unquestionably    one    of   her   greatest    novels.     01    tins 

novelist.    Hamilton   Wright    Mabie   says   "H«   seriousness    is    indeed   one   of  her  prime 

qualities  as  a  writer.     She  lias  never  trifled   with  her  art   nor  shaped  it  to  meet  the 

of  the  hour." 

WHY  NOT?      By  Author  of  Rose  Garden  Husband  (3rd  Edition). 

By  Margaret  Widilenier.  Four  illustrations  in  colour  by  George  Hood.  12m  > 
To  read  such  a  book  as  this  is  to  rediscover  the  fact  that  life  is  worth  living.  . 
"There's  no  reason  why  not,"  says  the  author — no  reason  why  all  of  us  should 
not  realize  our  dreams.  Miss  Widdemer  has  written  one  of  those  delightful  stories 
designed  to  make  people  happier.  She  has  recaptured  all  of  "the  first  fine  careless 
rapture"  of  her  notable  success,  "The  Rose  Garden  Husband,"  and  has  added  new 
elements   of   beauty   and    charm. 

GOLD  OF  THE  GODS 

By  Arthur  B.  Reeve.  Frontispiece  by  Will  Foster.  Cover  Decoration  in  colours 
by  George  Hood.  12mo.  To  be  dramatized  into  a  photoplay.  This  is  a  mystery  of  the 
Ineas  solved  by  Craig  Kennedy,  scientific  dectective.  First  publication  in  book  form 
before  serialization  or  dramatization,  a   reversal  of  the  usual   programme. 

LUTHER  BURBANK 

His  life  and  work,  by  Henry  Smith  Williams,  M.D.,  LL.D.,  with  S  coloured  plates 
and  numerous  illustrations  from  photographs.  A  popular  account  of  the  work  of  Luther 
Burbank,  the  famous  Santa  Rosa  plant  experimenter,  with  fruits,  garden  vegetables, 
flowers,  lawn  grasses,  shrubs  and  trees.  The  author's  purpose  is  to  enable  the  reader 
to  follow  out  experiments  along  similar  lines — to  "Burbankize"  his  own  orchard  and 
garden  and  dooryard. 


THE  GODDESS 


By  Gouverneur  Morris  and  Charles  W.  Goddard.  Popular  edition.  20  illustrations 
from  photos  from  the  motion-picture  drama.  Gouverneur  Morris  formerly  had  a  preju- 
dice against  the  movies,  and  the  fact  that  he  consented  to  write  this  story  in  col- 
laboration with   Mr.  Goddard  is  in   itself  the  highest  recommendation. 


THE  GHOST  BREAKER 


By  Charles  W.  Goddard  and  Paul  Dickey.  Popular  edition  with  illustrations  from 
photos  of  the  play.  12mo.  A  romance  of  American  daring  against  the  cunning  of 
European  aristocracy.  A  narrative  of  brave  manhood,  alluring  womanhood,  gallant 
ideals  and  thrilling  adventure. 


THE  MISLEADING  LADY 


Popular  edition.  Twelve  illustrations  from  photographs  from  the  play.  12mo.  The 
fact  that  Irvin  Cobb,  who  knows  what  real  humor  is,  called  this  story,  in  its  original 
form  as  a  play,  the  best  comedy  that  he  had  seen  in  several  seasons,  will  explain  why 
it  was  worth  presenting  to  the  reading  public  as  a   novel. 


HEARTS  A  LA  MODE 


A  collection  of  Epicurean  Episodes,  by  Dorothy  Dix.  Fifteen  drawings  in  text. 
12mo.  From  these  diverting  episodes,  cast  in  the  form  of  household  recipes,  you  may 
learn  how  to  roast  a  friend,  preserve  a  husband,  and  devil  a  mother-in-law.  Shellfish 
(i.e.,  "lobsters")  are  also  included.  Nobody  ran  "can"  a  suffragist,  says  the  author,  but 
almost  anybody  can  roast  an  absent  friend — it  mean  enough  to  do  so.  Of  course  there 
is  a   good   deal    of  .merry   discussion   of   "chickens"   and    "dough." 


THE  FOREST  PILOT 


A  story  for  boy  scouts — old  and  young,  by  Edward  Huntington.  Frontispiece  in 
colours.  12mo.  A  remarkable  story  of  adventures  on  land  and  sea.  The  scene  is  laid 
on  the  north-east  coast  of 'Canada,  and  the  events  are  based  upon  actual  happenings. 
Men  and  boys  who  love  clean,  lively  adventure  tales  will  be  delighted  with  the  Forc-t 
Pilot. 


THE  LONG  FIGHT 


A  novel  of  the  Oklahoma  oil  fields,  by  (Jeorge  Washington  Ogden.  Frontispiece  In 
colours.  12mo.  The  struggles  of  a  strong  man  against  persistent  ill-luck  have  always 
been  an  inspiring  theme  for  fiction — especially  when,  at  last,  the  luck  breaks  right  and 
the  man  wins.  And  be  does  win  in  this  gripping  story,  which  deals  with  oil  wells  in 
Oklahoma.     It  is  written  by  a  man  who  knows  his  material  and  is  enthusiastic  over  it. 


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Christmas 

':  The  Book- 
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out Canada  are 
showing  this 
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volumes  cover 
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p  a  r  t  i  c  u  larly 
adapted  to  the 
tastes  and  ten- 
dencies of  any 
m  a  n,  woman, 
boy  or  girl. 


AUTOBIOGRAPHY 

THE  LIFE  OF  LORD  STRATHCONA  AND  MOUNT  ROYAL. 

Edited  by  BBCKLES  WILLSOX.     With  16  Photogravure  plates.    700  pages.    Cloth  gilt. 
Ti,,s   book    is   "the   authorized    life'    of  a   great   man   and   kmpire-bmlder.     A    pioneer   in    the  hardiest 

i aid    Smith    worked    tor   years   amid    the    perils   of    the   bleak    North-West    during   his   earlier 

manhood'    and  late.      -,11,,,-n,:    .,   hard  life  for  one  yel   moi  he  embar! 

career  which  led  the  wa>    to  his   interest    in   thi    famous  Bailway.     How  much   the  almost   unb 

,,  of  Canada  is  due  to  the  linking  together  of  bet  prairies  bj  the  Canadian  Pacific  Railway  is 
a  matter  which  is  forced  home  upon  everj  student  who  reads  the  history  of  the  Dominion  in  true 
focus    and   how  much   the   railwaj    owed   to   Lord    Strathcona    is   equally   patent.     Bis  mind  ws 

on   Imperial  lines.     He  was  a  big  thinker  and  a  man  of  wide  vision.     The  i k  abounds  in  letters  and 

correspondence  placid   at   the  disposal  of  the  author  by   Lord   Strathcona's  family,   who  has  also  given 
Mr.    Willson    the    use    of  documents   hitherto    inaccessible. 

MY  OWN  PAST 

MAUDE  M.  C.  FI'OI'LKKS.  With  8  photogravures.  27G  pages.  Cloth  gilt. 
When  it  is  realized  that  Mrs.  Ffoulkes  was  part-anlhor  of  Lady  Cardigans  Recollections  of  _  Things  I 
Could  Tell  "  bs  Lord  Ro&smore,  and  also  collaborated  With  Marie  Larisch  in  her  Memoirs  ot  the 
Habsburg  Family,  some  notion  of  the  rich  promise  of  the  hook  of  her  own  experiences  will  be 
imagined  The  book  begins  with  a  vivid  description  of  "Sundays  at  Home"  in  the  Seventies,  and 
Mis  Ftoulkes  enables  us  to  conceive  the  tenors  and  the  tyrannies  undergone  in  the  name  of  the  ■ 
mid-Victorian  "iron  rod  of  discipline,"  the  drean  walks,  and  the  banalties  of  the  so-called  finishing 
school  In  this  volume  is  disclosed  for  the  first  time  the  reasons  for  Lady  Cardigan  s  decision  to 
issue  her  Recollections,  with  some  hitherto  unpublished  details— the  sinister  story  of  the  Countess  Mane 
Larisch;  the  history  of  "The  Stenhei)  Memoirs"— as  well  as  personal  recollections  of  various  Royalties 
and   main    other   facts   of   a   piquant   character. 

THE  ROYAL  MARRIAGE  MARKET  OF  EUROPE 

PRINCESS  CATHERINE  RADZIWILL.  With  8  half-tone  plates.  272  pages.  Cloth  gilt. 
Starting  off  with  the  house  of  Habsburg,  the  book  deals  with  the  Hohenzollerns  and  the  Romanoffs, 
and  then  tills  the  inner  history  of  the  marriages  of  the  Nassans,  the  Belgian  Royal  House,  and  those 
of  Italy  and  Servia.  Continuing,  the  chapters  unfold  the  love-idylls  and  love-tragedies  of  Spam  and 
Poitugal  of  Ronmania  and  Bulgaria,  of  Denmark  and  Sweden;  the  tempestuous  alliances  of  the 
Bourbon  and  Orleans  dynasty,  and  lastly  tells  of  the  wooinga  and  weddings  of  the  members  of  our 
own   Royal   Family.     Now  Ready. 

TRAVEL 

RUSSIA  OF  TO-DAY 

JOHN  FOSTER  FRASER  With  48  Photographs.  354  pages.  Cloth. 
Mighty  changes  are  impending  in  the  dominions  of  the  Tsar.  By  a  decree  of  the  Tsar  the  whole 
social  life  of  the  country  1ms  been  transformed,  apparently  without  any  questioning.  A  nation  of 
V'O.O'iO.OtX)  compulsorily  debarred  from  drinking  spirits— it  staggers  humanity.  Mr.  Foster  Frasn  has 
been,  on  a  visit  to  the  country,  so  be  tills  what  he  has  actually  seen,  and  shows  us  "Russia  of  Today. 
but  lie  also  glimpses  Russia  of  To-morrow,  with  its  potentialities  for  British  commerce.  (Publication 
Date— Nov.  11.) 


FICTION 


THE  MOUNTAINS  OF  THE  MOON 

J.    D.    BERESFORD.     320    pages.      Cloth    gilt.  - 

This  novel  is  remarkable  for  the  brilliant  by-play  an  1  dialogue,  which  keops  the  reader  in  a  ripple 
of  intellectual  laughter,  while  the  love  interest  on  ultra-modem  lines  carries  him  buoyantly  forward, 
invested  as  it  is  with  all  the  grace  of  style  peculiar  to  the  gifted  author  of  "Jacob  Stahl."   Now   Ready. 

THE  DUST  OF  LIFE 

JOSEPH  HOCKING.  368  pages.  Cloth  gilt. 
Can  a  man  literally  obey  Christ's  command,  "Love  Your  Enemy?  The  hero  of  this  tale,  when  in 
\frica,  is  attacked  by  sleeping  sickness,  and  is  restored  to  health  by  the  mysterious  "Dust  of  Life 
brought  him  bv  a  Christian  native,  ami  is  converted  to  Christianity.  Afterwards  be  discovers  to  his 
great  horror,  that  his  secret  enemy,  upon  whom  he  had  vowed  vengeance,  is  no  other  than  his  life-long 
friend  The  hero  is  a  Christian;  what  shall  he  do  to  the  enemy  who  has  betrayed  him?  Mr.  Hocking 
"ives  the  answer  with  his  usual  skill,  and  the  interest  of  the  story  is  maintained  to  the  end.    Now  Ready. 

THE  HOPE  OF  THE  HOUSE 

AGNES  and  EGERTON  CASTLE.  348  pages.  Cloth  gilt. 
With  a  locale  among  the  Welsh  hills,  the  story  opens  in  a  setting  not  untinged  with  sadness.  But 
the  reader  is  soon  led  forward  from  the  peaceful  acres  of  Treowen  through  the  opening  phases  of  the 
War  and  onward  through  varying  experiences  and  emotions,  until  at  last  be  rejoices  with  the  hero  at 
the  fulfilment  of  his  heart's  desire.  The  delightful  love-story  of  Johnny  and  Peggy  lingers  like  a 
golden   sunbeam   throughout  the  book.      Now   Ready. 

THE  GOLDEN  SCARECROW 

HUGH    WAJLPOLE.      With    coloured    frontispiece.      332   pages.      Cloth. 
These   are   stories'  of   children,    and   each   has   for   its   central    character   a   different    child,    and    each    child 
is  a   year  older  than    the  child   of   the   previous   story.      Each   story   has   same   special   child   for  its  study, 
and  the  types  of  children   vary  from   the  infant  daughtei    of   tin    young   Duchess  of   Crole   to   the  youthful 
son   of   Mrs.    Brands,   the   Caretaker.     Now    Ready. 


JUVENILES 


MY  BOOK  OF  BEST   FAIRY  TALES 

Selected    and    edited    by    CHARLES    S.    BAYNE.    editor    of    Little    Folks.      With    16    full-page   colour 

plates    bv    Harry    Rountrce.      384    pages.      Cloth    gilt. 
For  "My  Book  of  Best  Fairy  Tales"  everything   has  been  done   to  make  a   really  comprehensive   selection 
from    Grimm.    Andersen.    1'enault.    and    the    "Arabian    Nights."      In    addition,    all    the    Old    English    tales 
that    are    at    all    suitable    for    children    have    been    included.      The    illustrations,    sixteen    in    number,    are 
beautifully    executed    in    colour    by    Harry    Rounlree. 

ALL  ABOUT  AIRCRAFT 

RALPH    SIM'MONDS.      With   colour  frontispiece. -  and   a   large  number  of  photographs.     Cloth   gilt. 
Aircraft   has    taken   such    a    prominent    part    in    the    War   that    this    book    is   bound   to  be   popular   among 
boys.      It    explains    some    of    the    difficulties    the    airmen    have    to    overcome,    tells    how    an    aeroplane    is 
built,    records   the  leading  events   in    the    recent    progress   of   flight,  and    gives    a    vivid  description    of  some 
of  tlie  great   feats   performed   1>n    British    aviators  during   the   Great    War. 

THE  BOYS'   BOOK  OF  THE  SEA 

ERIC   WOOD.      With    4   colour   plates   an  1    12   black   and   white   illustrations.     Cloth   gilt. 
The   sea   has    always   had    a    fascination    for   boys,    and    in    this    new    book    there    is   crowded    the    romance 
and    heroism    of    peace    and    war.      Firsthand    information    of    many    stories    which    have    hitherto    been 
unpublished     and    sonic    of    the    imperishable    stories    of    the   greatest    naval    war    in    history. 

THE  SCARLET  SCOUTS 

D    H     PARRY.     With   4   colour   plates.     Cloth   gilt. 
A  thrilling  story  of  the  siege  and  fall  of  Liege  and  the  part  played  in   its  defence  by   the  Scarlet  Scouts 
of    Belgium.       Dick    Nelson,    an    English    boy    at    school    in    Belgium    when    the    war    broke    out.    is    the 
leader    of    the    Night    Owls'    Patrol,    a    daring    band    of    boys  valuable    aid    to    the    defenders 

of    the   Belgian   town   in    their   world  famed    resistance. 


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BOOKS  E  IiLEB     AND     S  T  A  T  [ON  E  U 


BOOKS 


a  r  c  in  i  11  (I  s 
s  p  e  a  k  i  n  g  to 
minds  —  vital, 
refreshing,  en- 
1  a  r  g  ing.  For 
this  r  e  a  s  o  n 
books  arc  peer- 
less as  gifts. 

H  The  estima- 
tion of  a  book- 
gift  is  never  its 
cost.  It  is  its 
human  quality 
alone  that  is 
felt  and  seen. 

H  A  book -gift 
transcends  a  1  1 
other  gifts  in 
potential  pleas- 
ure and  enrich- 
ment. 


FICTION  BEST  SELLERS 

THE  MONEY  MASTER.  By  Sir  Gilbert  Parker.  Illustrated.  The  first  long 
novel  by  sir  Gilbert  Parker  since  his  South  African  story,  "The  Judgment 
Mouse.''  The  author  lias  returned  to  the  seems  of  his  earlier  successes,  and 
has  written  another  strong  story  of  Pfench-Canadian  Life. 

"K."  By  Mary  Roberts  Rinehart.  Author  of  "The  Street  of  Seven  Stars," 
■'The  Circular  staircase,''  etc.  Mrs.  Rinehart  writes  in  a  vein  of  sentiment 
that  is  especially  appealing  to  Canadian  readers.  She  knows  how  to  sustain 
a  mystery  and  she  ''keeps  things  going  all  the  time."  "K"  is  warmer, 
richer,  truer  than  anything  she  has  done  before. 

THE  BENT  TWIG.  By  Dorothy  Canfii  Id.  Author  of  "The  Squirrel'  Cage."  Too 
fine  ami  big  a  Dovel  to  be  crystallized  into  pat  phrases.  It's  about  an  open- 
eyed,  open-minded  lovely  American  girl,  her  friends  and  her  suitors.  Head  it 
and  you  will  tell  your  friends  how  good  it  is. 

DEAR  ENEMY.  By  dean  Webster,  who  wrote  "Daddy  Long  Legs."  This  is  the 
Jean  Webster,  whose  story  "Daddy  Long  Legs"  captured  the  country  twice: 
tii si   as  a  novel  and  then  as  a  play.     "Dear  Enemy"  is  not  a  sequel  but   its 

heroine  is  Sally  MeBride,  the  friend  of  Judy  in  "Daddy  Long  Legs."  The 
book  is  illustrated  by  the  author;  the  pictures  have  in  them  the  same  kind  of 
humor  that  is  in  the  story. 

THE  LOVABLE  MEDDLER.     By  Leona   Dalrymple.     Cloth.     Illustrated.     A  new 
ry  by  the  author  of  "Diane  of  the  Green   Van,"  the  $10,000  prize  novel 
that  was  such  a  hi  yeai   ago.     This  is  a  new  novel  of  human  inter 

est,  .'uid  for  which  we  expect  a   very  huge  sale. 

THE  FREELANDS.     By   John    Galsworthy.     Author  of   "The    Patrician,"   "The 

Dark    Flower,"   etc.      In    "The    Freelands,"    Mr.    Galsworthy    has    found    the 

•      greatest    scope    for   a    display   of   his    wide   range   id'   talent.      "The    Freelands" 

is    a    novel    full    of   joy    and    beauty    and    light    and    shade.       All    lovers    of    good 

literature,  of  good   romance,   must    read  it. 

THE  FOOLISH  VIRGIN.     By  Tnos.   Dixon.     Author  of  "The  Sins  of  the   Father," 
"The  Victim,"  etc.     A   high-minded  girl  of  Southern  birth  marries  for  lo 
New  York  man  whom  she  has  known  only   a  few  weeks.     The  result   is  very 
unexpected,  and   is  fold   in   Mr.   Dixon's   well-known  powerful   style. 

NON-FICTION  LEADERS 

A  SALUTE  FROM  THE  FLEET.  By  Alfred  Noyes.  This  new  volume  of  poems 
by  Mr.  Noyes  has  been  expected  for  some  time,  and  the  publishers  have  much 
pleasure    in    announcing    the    new    book. 

ESCAPE  AND  OTHER  ESSAYS.  By  Arthur  Christopher  Benson,  Author  of 
"The  Upton  Letters,"  "From  a  College  Widow,"  etc.  Delightful  reading, 
helpful  philosophy.  Impressions  and  meditation  by  the  celebrated  English 
essayist  and  poet.  Written  in  a  time  of  peace  they  are  sent  forth  by  the 
author  as  emblems  of  the  real  life  to  which,  in  the  midst  of  war,  he  believes 
we  should  try  to  return. 

SURE  FAVORITES  FOR  CHILDREN 

THE  SCARECROW  OF  OZ.  Ry  L.  Frank  Baum.  The  new  volume  by  the  author 
of  "The   Wonderful  Wizard  of  Oz"  places  our  old  friend  "The  Scarecrow" 

in  the  principal  place  in  the  story,  and  we  follow  him  through  the  new  tale 
with  all  the  pleasure   in   the   world.      He   is  a   jolly   old   scarecrow. 

SANTA  CLAUS  IN  TOYLAND.    By  Chester  IT.  Lawrence. 

THE  OTHER  SIDE  BOOK.    Pictures  and   verses  by  Edith  Mitchell.     Come  on   in 
and  you  will  see  pictures  as  they  ought  to  be.  and  to  know  what  fun  it  brings 
see  the  other  side  of  things. 

HANS  BRINKER,  OR  THE  SILVER  SKATES.  By  Mary  Mapes  Dodge.  Illus- 
trated by  George  Wharton  Edwards.  The  prolonged  popularity  which  has 
proved  the  classic  nature  of  this  book  has  made  necessary  its  publication  in  a 
new  edition  which  far  surpasses  any  garb  in  which  it  has  vet  appeared.  The 
beautiful  color-work  of  the  very  latest  methods  have  made  possible  the  most 
perfect  reproductions  of  the  delicate  shades  of  Mr.  Edward's  water-colors. 


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able  gifts  for 
pupils  or  the 
c  o  m  m  ittee  of 
pupils  in  search 
of  the  r  i  g  h  t 
gift  "for  teach- 
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better  than  re- 
pair to  a  book- 
shop. 

I  There  they 
will  find  a  wide 
range  of  books 
of  various 
classes  — books 
b  y  mode  r  n 
writers  or  stan- 
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the  old  masters 
—  from  which 
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teacher  or  for 
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132 

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Maps 

Coloured 
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No  finer  present  for 
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UNIQUE  AND  FAS- 
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Written  by  Sir  Edward 
Parrott,  author  of  "High- 
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Of  Special  Interest  at 
Present 


THE  RIVER  WAR  -  -  By  Winston  Churchill 

The  talc  of  the  great  expedition,  in  which  Lord  Kitchener 
first  won  fame,  is  of  the  highest  importance  at  a  time  when 
the  author  also  is  playing  so  prominent  a  role  in  the  great 
struggle. 


THE  BURDEN  OF  THE  BALKANS 
BY  DESERT  WAYS  TO  BAGDAD 
WHAT  I  SAW  IN  RUSSIA 


By  Edith  L.  Durham 

By  Mrs.  Wilkins 

Bv  Hon.  Maurice  Baring 


WITH  KITCHENER  TO  KHARTUM    -      By  G.  W.  Steevens 
Gilt  Top.    Illustrated.    Fine  Blue  Cloth  Binding. 
Price  35  cents  each. 


THOMAS  NELSON  &  SONS 


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LONDON  DUBLIN 


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EDINBURGH 


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When  in 
Doubt,  Give 
A  BOOK 

'  Th  ere  ar  e 
books  that  arc 
ideal  as  gifts 
for  parents,  for 
kinsmen,  for 
friend  or  lover, 
for  patron  or 
employer,  f  u  r 
boys  and  girls, 
and  p  i  c  t  u  r  e 
books  for  the 
wee  kiddies. 

5  Books  hap- 
pily chosen 
give  true  pleas- 
ure to  those 
'who  receive 
them  and  gra- 
tify the  senti- 
ni  e  n  t  that 
prompted  the 
giving. 

H  Be  c  a  use  of 
economic  reas- 
ons alone, 
books  will,  to 
as  great,  if  not 
a  greater  ex- 
tent even  than 
last  year,  con- 
stitute a  large 
proportion  o  f 
gift  -  giving  for 
Christmas. 


War  — Woman's  Suffrage  —  Poverty  — Vice  —  Prohibition 

are  discussed   with  keen   insight  in   Nellie  L.   McClung's 


"IN  TIMES  LIKE  THESE" 

Mrs.  McUlung  is  very  much  in  the  public  eve  these  days,  especially  iii 
Ontario  ami  in  Montreal,  where  a  led  hie  tout  has  put  her  into  that  close  touch 
with  the  people  that  has  made  her  one  of  the  most  conspicuous  of  Western  Can- 
adians in  recent  years.  3,000  people  turned  away  when  she  spoke  in  one  Toronto 
church  that  seats  2,500. 

A  FIRST  EDITION  OF  10,000  COPIES 

is  the  record  for  non-fiction  which  "  In  Times  Like  The.se"  has  scored.  It  contains 
the  subject  matter  used  in  her  speeches.  It  is  a  book  of  the  "fair  deal" — even  for 
women!  A  guaranteed  antidote  for  "mental  strabismus"  of  all  superior  persons 
who  are  inhospitable  to  new  ideas.  A  call  to  tight  in  "The  War  That  Xe\ei 
Ends"  for  decency,  temperance,  moral  and  physical  health,  cleaner  laws,  safety 
of  the  home  and  equal  opportunity  in  life  for  everyone. 

THE  CANADIAN  COMMONWEALTH  by  Agnes  Laut 

is  a  book  to  quicken  one's  wits  and  is  the  most  notable  interpretation  of  the  great 
Dominion  ever  published.  Told  in  graphic,  intimate  style,  gossipy,  as  if  intended  for 
a  newspaper,  the  book  is  alive  with  interest  and  fairly  bristles  with  figures  and  with 
Cheerful  optimism.  It  is  a  compelling  and  tbought-provoking  book,  giving  a  picturesque 
and  vitid  interpretation  of  the  people  ol  Canada,  their  character,  ideals  and  temper; 
their  problems  of  trade,  labour,  immigration,  government  and  defease:  relation's  with 
England,  America  and  Japan;  their  development  In  the  past,  their  expansion  in  tns 
present   and   their  future   big   with   opportunity. 

Arthur  Stringer's  New  Novel,  "THE  PRAIRIE  WIFE" 

Few  Canadian  writers  have  had  so  successful  a  literary  career  as  this  author,  and 
this  new  book  is  a  big  event  in  that  career.  It  tells  of  a  woman  of  fashion,  reared  in 
luxury  and  accustomed  to  the  highest  circles  of  society,  who  marries  a  man  on  the 
spur  of  an  impulse.  She  throws  in  her  lot  with  his  and  goes  with  him  to  his  shack 
amid   the  great   wheat  fields  of  the  New  Northwest. 

How  they  saw  it  through  together,  how  their  love  Weathered  storms  of  Nature 
and  human  nature,  how  she  made  good  and  he  made  good,  she  herself  tells.  And  h»r 
telling  is  frank  and  natural,  sparkling  and  clever,  witty  and  humorous,  and  above 
all  intensely  human.  Arthur  Stringer  knows  how  to  touch  the  heart  and  make  you 
love   his  people.     His  prairie  wife  is  a  woman  in  a   million. 

THE  BROWN  MOUSE,  An  Epoch-Making  Novel 

This  book,  by  Herbert  Quick,  is  a  great  achievement,  so  much  so  that  it  bids  fair 
to  become  a  text-book  for  supplementary  reading  In  Canadian  schools  because  of  its 
clever  treatment  of  the  big  subject  of  "rural  education."  It  has  to  do  with  the  one- 
third  of  the  people  who  feed  the  other  two-thirds.  The  story  reveals  the  career  of  a 
Lincoln  like  farm  hand,  a  genius  in  jeans,  who  upsets  a  district,  then  the  whole 
country,  with  a  new  kind  of  rural  school.  A  real  story  of  heart  interest,  astir  with 
characters    breathing   the    breath    of   life. 

PRUDENCE  OF  THE  PARSONAGE,  like  "Little 
Women" 

is  a  book  that  will  strongly  appeal  to  people  wdio  are  ever  concerned  as  to  what  class 
of  books  shall  lie  lead  in  their  homes.  Prudence  is  left,  upon  her  mother's  death,  the 
unmatched  task  of  looking  after  her  kindly  Methodist  pastor-father  and  four  younger 
sisters.  Love,  laughter,  pathos,  faith — all  displayed  in  the  light  of  commonplace  life — 
this  is  true  art.  There  is  a  fine,  stalwart  fellow  named  Jerry  who  comes  tramping 
into  Prudence's  life.     The  book  is  a  credit  to  its  author,  Ethel   Hueston. 

GOD'S  MAN,  by  George  Bronson  Howard 

We  do  recommend  this  as  a  book  worthy  of  your  consideration,  knowing  that  you 
will  not  "waste  your  time  reading  it."  knowing  that  you  cannot  fail  to  be  impressed, 
stirred;  interested  and  believing  that  in  bringing  "God's  Man"  to  your  attention  we 
are  doing  you  a  literary  service  and  advancing,  with  thinking  people,  the  cause  of 
fiction  generally. 

FELIX  O'DAY,  Hopkinson  Smith's  Last  Book 

Like  this  author's  other  delightful  stories,  this,  a  posthumous  novel,  deals  with 
people  of  the  sort  you  like  to  know.  As  the  New  York  Times  has  said  of  this  book,  "its 
characters  are   so   fully   alive   that   they   seem   like   personal   friends." 


Cloth,  $1.00 

Net 


Cloth,  $1.50 
Net 


Cloth,  $1.25 


Cloth,  $1.25 


Cloth,  $1.25 


Cloth,  $1.40 
Net 


Cloth,  $1.35 

Net 


McLEOD  &  ALLEN,  TORONTO 

Publishers  of  Books  That  Sell 


15 


BOOKSELLER  AND  STATIONER 


BOOKS 


Is  gift  choosing 
hard  ?  Then  de- 
cide on  a  book. 

H  B  o  o  k  s  a  s 
gifts  fit  every 
r  e  1  a  t  i  on  ship 
and  pay  every 
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5  Whether  you 
be  parent,  kins- 
m  a  n,  love  r, 
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or  employer,  or 
w  h  e  t  her  yon 
would  recipro- 
cate a  kindness 
shown,  the  gift 
of  a  book  is  the 
solution  o f 
your  problem 
of  what  to  give. 
A  book  meets, 
as  does  nothing- 
else,  the  predi- 
lection of  those 
to  whom  you 
w'o  u  1  d  sh  o  w 
favor.  i 


noltba?6(«t©oofesi 


GENE  STRATTON-PORTER'S  BOOKS 

"For  a  Cheerful  Christmas" 
MICHAEL  O'HALLORAN 

"BE  SQUARE" 

Is  the  best  selling  book  of  the  year  in  Can- 
ada and  [he  U.S.  It  adds  to  the  PLUS  side 
of  life  for  anyone  to  read  "Michael  O'Hal- 
loran."    Now  in  its  250th  thousand. 


Cloth,  $1.50 
calf,  boxed, 


-  Illustrated  in  colors 
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Ooze 


Following  titles  uniform  with  the  above: 


Regular  I  'lot  h 
Edition 


LADDIE $1.50 

THE  HARVESTER -  1.50 

A  GIRL  OF  THE  LIMBERLOST       -       -  1.50 

FRECKLES      -------  1.50 


<  Ur/.r    I  lalf,    [ 

with  slip  cover 
and  strap 

$2.50 
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2.50 
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FRECKLES 

The  Limberlost  Edition — With  charming  drawings  in 
colors  and  in  black  and  white  by  Thomas  Fogarty.  Boxed  -^2.00 

THE  SONG  OF  THE  CARDINAL 

A  new  and  revised  edition  from  entirely  new  plates.  12 
illustrations  in  colors  and  numerous  black  and  white. 
Her  masterpiece.  Cloth  extra  $1.50,  Leather  $2.50 

MOTHS  OF  THE  LIMBERLOST 

Beautifully  illustrated  in  colors  with  rare  photographs 

of  living  moths  taken  by  the  author.  Boxed,  net  $2.50 

MUSIC  OF  THE  WILD 

A  Volume  of  the  Songs  and  the  Voices  of  Nature.  Mrs. 
Porter's  experiences  '"nature  hunting"  in  the  Limber- 
lost  Swamp.  Net  $2.50 

WHAT  I  HAVE  DONE  WITH  BIRDS 

This  book  contains  photographic  character  studies  of 
such  native  American  birds  as  the  author  induced  to 
pose  for  her.  To  accuracy  of  observation  and  complete- 
ness of  detail,  the  author  adds  a  literary  and  artistic 
workmanship.  Net  $3.00 


PUBLISHERS:  DOUBLED  AY,  PAGE  &  CO.,  GARDEN  CITY,  N.Y. 

THOMAS  LANGTON,  23  Scott  St.,  Toronto 


16 


BOOKS  E  M.EK     A  N  D     S  T  A  T  I  0  N  E  R 


noltbap  6(«t  ©OOfeS 


BOOKS 

will  admirably 
enable  you  to 
express,  in  the 
form  of  a  gift 
at  C  h  r  istmas 
time,  good-will 
towards  near 
a  n  d  d  e  a  r 
friends. 

1  Yield  to  that 
i  m  pulse  b  y 
choosing  books 
to  be  that  exhi- 
b  it  of  y  o  u  r 
k  i  n  d  1  y 
thought. 

'1  To  give  pleas- 
u  r  e,  a  book 
need  not  neces- 
s  a  r  i  1  y  b  e  a 
highly  expens- 
ive volume. 
There  are  mod- 
erate priced 
books  that  will 
delight  certain 
people  m  ore 
than  precious 
metals. 


The 
Macmillans' 


THE  MACMILLANS 
■  IN  CANADA  ■ 


Books  for 
Christmas 


A  FAR  COUNTRY,  By  Winston  Churchill     -         -         -         $1.50 

"No  one  can  afford  to  miss  reading  this,  or  reading  it  can  fail  to  be  interested.  The 
themes  Mr.  Churchill  handles  are  the  big  themes  confronting  us  all,  and  in  the  fort  < 
and  misfortunes  of  his  characters  he  indicates  energies  and  developments  that  are 
nation-wide.  It  touches  on  what  is  vital.... and  it  will  help  in  no  small  degree  1  - 
broaden  our  thought  and  elarifj  our  vision.  Many  people  read  'The  Inside  of  the  Cap.' 
hut  'A  Far  Country'  should  reach  a  wider  audience." — New  York  Times. 

THE  RESEARCH  MAGNIFICENT,  By  H.  G.  Wells        -        $1.50 

The  dominating'  character  in  this  story  (it  would  he  absurd  to  call  him  the  "hero") 
almost  plaeed  his  hand  on  the  stars;  in  almost  reaching  sublimity  he  almost  made  him- 
self ridiculous.  He  did  neither,  hut  in  portraying  his  attempt  Mr.  Wells  has  shown 
the  true  male  man's  character  with  everything  superfluous  scraped  off.  "An  extra- 
ordinary. .  .  .a  wonderful  book.  "—The  New  Republic.  "Displays  the  best  in  Wells— as  a 
thinker,  critic,  student,  and— most  of  all— as  a  novelist. "—Boston  Transcript. 

THE    STAR    ROVER  -         -         $1.25      HEART'S  KINDRED  $1.25 

By     Jack     London.  By   Zona    Gale. 

A    story    dealing    with    the    old    question    of    the  The    story    of    the      making      of    a    man    and    the 

supremacy  of  the  mind   over  tic   body.     The   story  rounding  nut  of  a  woman's  character,  too.     A  story 

tells   of  the  wonderful   adventures   in    many   lands.  of    the    rough,    unpolished,    but    very    sincere    We&t, 

anions     many     people     under     remarkable     circum-  by   the  author     of   "Friendship   Village"   and   -The 

stances   which   fell   to   this   'star   rover."  Loves   of   IVlleas   and   Etarre." 

OLD  DELABOLE    -    -       $1.50   THE  EXTRA  DAY    -    -    -  $1.25 

By    Eden    Phillpotts.  I!v   Algernon    Blackwood. 

A    critic   in    reviewing    Brunei's    Touer    remarked  '   g™«P  "f  delightful   children   learn   to  gain   for 

that    it    would    seem    that    Eden    Phillpotts    is    now  themselves    an    "extra    day"    which    as    a    matter    of 

doing    the    best    work    of    his    career.         There    was  time    does    not    count;    and    this    day    is    filled    with 

sufficient  argument  for  this  contention  in  the  novel  beautiful    adventures.      Because    it    dents    with 

then    under    consideration    and    further    demonstra-  joyousness  of  life  this  Look  will  remind  some  read- 

tion  of  its  truth  is  found  in  Old  Demote.  ^s  of   The   Bluebird  of  Maeterlinck. 

THE  KINGDOM  OF  THE  WINDING  CHAINED  LIGHTNING                    -     $1.25 

ROAD           ...           -     $1.25  net  By    Ralph   <;.   Taber, 

By   Cornelia   Meigs.  _\   story  of  adventure.     The   stirring   incidents   of 

A   children's   book   illustrated    in    colour.  the   plot   are   illuminated   by   accurate   sidelights  on 

Part   fairy   tale,   part  romance,   part  allegory,   hut  Mexico    and    its    peculiar    people.      Two    boys,     Tor 

always  literature.     In  a   very  human  way.  the  beg-  want   of  anything  better  to  do,   accept   positions  as 

gar,   with   his   flute,    stands    for   the   soundness   and  telegraphers  in   forlorn  spots  in  Mexico. 

sweetness   of   life.     But   whether   one   bothers    wit.i 

the   moral   and   the   metaphors   or    not,    there   is   an  FRANCE    AT    WAR                                                ^OC 

inescapable    charm    to    the    narrative;  By    Kndyard    Kipling. 

THE  PENTECOST   OF    CALAMITY     50c       ^^"oemTn"™^."136  (r°Dt'    Contains  a  fine' 

By   Owen    Ulster.  Check  up  your  stock  now  on    Kipling    Prose  and 

The    calamity    of    Germany    after    the    war — Ger-  Poetry: 

many    who    has    murdered    her    soul.      "We    wish."  25  Vols.,   Pocket    Ed.,    Leather    SI. 50 

says  the   Outlook,  in  commenting  on   this   book,   "it  -'."i  Vols..   Pocket   Ed.,  Cloth   1.2& 

could  be  read  in   full  by  every   American."  -~>   Vols.,    Library    Ed.,   Cloth    1.50 


BOOKSELL E R     AND     S T A T I 0 N E R 


EMtbap  6(ttt  ©OOfeS 


BOOKS 

admit  children 
to  new  worlds 
of  delight,  con- 
tribute much  to 
t  h  e  i  r  happi- 
ness, stimulate 
their  imagina- 
tion, and  leave 
lifelong,-  joyous 
memories. 

!  Good  books 
owned  and  read 
in  child  hood 
are  end  uring 
cont  ributions 
to  life 's  true 
wealth.  Books 
are,  in  fact,  a 
delight  all 
through  life, 
and  there  are 
volumes  emin- 
e  n  tly  suitable 
for  men  and 
women  of  all 
ages. 


??? 


THE  VALENTINE  &  SONS  UNITED  PUBLISHING 
COMPANY,  LIMITED 

are  now  ready  to  look  after  all  your  CHRIST- 
MAS requirements  on  the  shortest  notice.  The 
outlook  for  the  holiday  season  is  of  the  brightest, 
and  our  advice  is 

LOOK  OVER  YOUR  STOCK 

and  place  your  orders  at  once  for 

Christmas  and  New  Year  Booklets 

Christmas  and  New  Year  Post  Cards 

Patriotic  Toy  Books 

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BOOKS 


are  most  suit- 
able for  holiday 
gifts  this 
"  e  e  o  n  o  m  y 
year."  A  good 
h  <t  o  k  with  a 
suitable 
Christmas 
greeting  card, 
and  the  parcel 
done  up  with 
gift  dressings, 
will  carry  good- 
will every  whit 
a  s  effectively 
as  a  big  gift 
with  the  weight 
of  its  expense 
h  u  n  g  around 
its  neck,  as  well 
as  that  of  the 
giver. 


A  Dainty 

Cabinet 

Xmas  Cards 

Costing 

$7.50 

Retail  Value 

$14.40 


A  New  Novelty  in  Children's  Toy  Books, 
made  up  like  a  Purse — Children  cry 
for  it ! 

Carton  of  1  doz.  assorted  colors,  costs 
you  $2.00. 


^     This  has  been  a  good  seller  in  the  shops. 


We  have  a  new  cabinet  of  Birthday  card-  (Booklets),  $3.00  (100  cards,  5,  10, 
and  15  cents)  ;  $3.00  (Cross  cards,  5  and  10  cents)  ;  $4.50  (Gross  cards.  5.  10 
and  15  cents):  $0.00   (Gross  5,  10.  15,20,  25  cent  cards). 

Xmas  cabinets  (Booklets)  :  $3.00  (100  cards,  5  and  10  cents);  $4.50  (Cross 
cards.  5.  10  and  15  cents)  :  $0.00  Cross  cards  (5.  10,  15,  25  cents). 

All  Yield  100%  Profit 

Our  Tally  Cabinet.  1.000  Tallies:  Bridge,  "500",  Auction,  costs  $8.00.  Retails, 
$15.00.  ' 

This  has  run  into  3  editions,  nearly  every  dealer  has  sent  us  a  repeat  order. 

Patriotic  Xmas  Card  Booklets,  costing  $2.50,  $5.00,  $7.50,  $10.00  and  $15.00 
per  hundred. 

Patriotic  Xmas  Post  Cards,  costing  $1.50,  $2.50  and  $3.00  per  hundred. 

Xmas  Tags,  Seals  and  Enclosure  Cards  in  cabinets,  $3.25  and  $4.50  for  the 
cabinet. 


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19 


BOOKSELL E R     A N D     S T  A  T I 0 N E  ! ; 


Christmas 
Magazines 

_  While  on  the 
s  u  1)  j  c  c  t  o  f 
B o ok  s  for 
Christmas  it  is 
well  to  pay  at- 
tention to  ma- 
gazines as  well. 

S  C  o  n  s  i  d  e  r 
MacLean's  Ma- 
gazine, for  in- 
stance. Does  it 
not  appeal  to 
yon. that  a  copy 
of  the  Christ- 
ni  a  s  number, 
together  with  a 
special  card  ad- 
vising that 
M  a  c  Lean's  is 
to  be  sent  dur- 
ing 1916,  would 
be  a  most  ac- 
e  e  p  t  a  b  1  e- 
( '  h  r  i  s  t  in  a  s 
gift? 


An   ill  nst  rati  mi  for   'Tin 

Frost  Girl,"   by  Harry  C. 

Edwards,      in  Dect  mbt  r 
MacLean's. 


A  Magazine  that  Will  Sell 

The   December    issue   of  MacLean's  Magazine  will  be  a  rapid-fire  seller,    .lust 
list    of   contributors   and    you'll   understand    why 


lance  o\  er  this 


Stephen   Leacoch   contributes  a   satire,  "The   Peace 

Makers"     01 £   the   strongest    and    al    the   same 

time  laughable  sketches  he  has  ever  dene,  it  is 
aimed  at  the  Pacifist  who  prefers  Peace  to  fight- 
ing for  Right. 

Agnes  C.  Laut  writes  a  sensational  but  authori- 
tative article  on  German  activities  in  the  United 
sr.ic  s  under  the  beading,  ■•Seme  Sidelights  on 
the  German    Propaganda." 

Ahm  Sullivan  is  represented  i>y  "The  Account  of 
Antoine  Chabot,"  a  masterly  story  of  Christmas 
in  the  Habitant  country. 

L.   M.    Montgomery    contributes   a    charming   love 

story,   "The   Letters.'' 

And  then  there  are  Robert  E.  Pinkertotr,  with  his 
splendid    new    serial.   "The    Frost   Girl";   Augustus 


Bridle  on  "Music  and  Mars":  Hopkins  Hoorhouse 
and  A.  C.  Allenson,  two  rising  young  Canadian 
authors,  with  bright,  snappy  short  stories;  H.  r. 
Gadsby,  with  a  light  sketch  of  F.  F.  Pardee,  M.P.; 
W.  A.  t'raick,  with  an  article  on  veteran  lea 
of  Canadian  industry;  and  Hugh  S.  Bayrs,  on  Sir 
Oliver   I. edge. 

And  a  smashing  political  article  on  Secret  Party 
Funds. 

The  artists  represented  in  this  number  are  ('.  >V. 
Jefferys,  J.  W.  Beatt.v.  Harry  ('.  Edwards,  Dudley 
Ward,   and   others'. 

With    this    showing    of   the    best    Canadian    wi 
and   artists.   December  MacLean's  should   sell  like 
wildfire.       Order    an    extra    supply     through     your 
news   agency.     MacLean's   now    sells   at    15   cents, 

and   is   fully   returnable. 


}1  MACLEAN'S  MAGAZINE 


Cents 


Fully 
Returnable 


The  MacLean  Publishing  Go.,  Limited     -     143-153  University  Ave.,  Toronto 


20 


B  ( )  0  K  S  E  L  L  E  R     A  N  D     S  T  A  T  T  0  N  E  R 


'^m* 


Boltbap  Cftft  ©oofeg 


BOOKS 


T  h  e  Reader's 
Duty:  — Truth 
spreads  by  tes- 
timony. There 
is  a  sort  of  high 
c  o  m  p  u  1  s  ion, 
which  loft  y 
spirits  r  e  c  og- 
nize,  to  b  e  a  r 
witness  to  the 
truth  wherever 
found.  That  is 
how  the  best 
books  get  their 
circulation.  A 
reader  who  has 
d  u  g  treasure 
from  a  1)  o  o  k 
spreads  the 
news  of  his  dis- 
covery  to 
others  w  h  o  m 
he  desires  to 
enrich. 

If  these  books 
have  pleased  or 
helped  you,  will 
y  o  u  not  tell 
about  them  to 
the  most  appre- 
ciative person 
you  know  ? 


A  FEW  SELECTIONS  FROM  OUR 
WONDERFUL  FALL  LIST 

OF  HUMAN  BONDAGE 

By  Somerset  Maugham.    A  story  that  is  so  big  that  not  to  know 

about  it  is  to  argue  oneself  as  ignorant  of  contemporary  fiction  as 
though  one  had  never  heard  of  Wells  or  Bennett. 

DEMOCRACY  AND  THE  NATIONS 

By  J  A.  MacDonald.  A  Canadian  view.  These  luminous  chapter- 
have  all  the  passion  of  the  real  orator,  all  the  poise  of  the  discip- 
lined writer,  and  all  the  courage  of  the  man  of  prophetic  vision. 

THE  LITTLE  ILIAD 

By  Maurice  Hewlett.     With  four  illustrations  after  Burne  Jones. 

MOONBEAMS  FROM  THE  LARGER  LUNACY 

By  Stephen  Leacock.  While  the  humour  is  as  droll  as  that  in 
"Nonsense  Novels"  or  "Behind  the  Beyond,"  it  is  more  subtle  and 
satisfying.     2nd  large  Canadian  Edition  now  ready. 

JAFFERY 

By  Wm.  J.  Locke.  Illustrated.  Read  "Jaffery"  and  forget  the 
War  for  several  blissful  hours.  The  best  selling  novel  in  Canada 
and  the  most  popular. 

LITTLE  HEARTS 

By  Marjorie  L.  C.  Pickthall.  author  of  "Drift  of  Pinions."  A 
story  of  the  Forest  and  the  Downs  in  the  troubled  times  of  the 
Eighteenth  Century. 

OFF  SANDY  HOOK 

By  Richard  Dehan,  author  of  "The  Dop  Doctor,"  etc.  A  collec- 
tion of  short  stories,  as  admirable  in  quality  as  anything  Dehan 
has  yet  done. 

SHADOW  OF  FLAMES 

By  Amelie  Rives,  author  of  "The  AVorld's  End."  etc! 

A  SOUL  ON  FIRE 

By   Frances  Fenwick  Williams.     A   thrilling  tale  of  Montreal. 

THE  DUAL  ALLIANCE 

By  Marjorie  Benton  Cooke,  author  of  "Bambi."     Illustrated. 

JUST  GIRLS 

By  I.  T.  Thurston,  author  of  "The  Bishop's  Shadow."  The  Eight 
Weeks'  Club  movement  of  the  Y.W.C.A.  is  the  motif  of  this  cheery 
storv. 


Cloth, 
$1.50  net 


$1.25  net 


Cloth, 
$1.35 


Cloth, 
$1.25  net 


Cloth, 
$1.35 


Cloth, 
$1.25 


Cloth, 
$1.25 


Cloth, 
$1.35 

Cloth, 
$1.30 

Cloth, 
$1.00 


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$1.00 


S.  B.  GUNDY,  25  Richmond  St.  W.,  Toronto 

PUBLISHER  IN  CANADA  FOR  HUMPHREY  MILFORD 


21 


I!  0  0  K  S  E  h  L  E  K     A  N  1)     S  T  A  T  I  0  X  E  R 


Qolfoap^ift©00^ 


BOOKS 

H  Whether  for 
lather  or 
mother  or  any 
other  member. 
of  the  family, 
lover,  kinsman 
or  f  r  i  e  n  d, 
there's  a  book 
a  d  m  i  r  a  b  1  y 
suitable  as  a 
gift  to  that  par- 
ticular  person. 

11  There  is  no 
easier  solution 
of  the  Christ- 
mas gift  quan- 
dary that  wor- 
ries so  in  a  n  y 
people  each 
year,  than  the 
decision  to  give 
books  —  Just 
the  right  sort 
o  f  books  can 
be  found  in  any 
bookshop 
worthy  of  the 
.name. 


How  Toronto  Public  Library 
Develops  Interest  in  Books  as 
Suitable  Gifts  for  Children 


THE  following  announcement  on  a  card  9  x  12  inches,  is 
being  circulated  in  the  City  of  Toronto  in  connection  with 
the  Toronto  Public  Library.  This  affords  a  good  example  for 
other  Public  Libraries  throughout  Canada. 

BOOKS  FOR  CHRISTMAS 

"Those  who  think  of  literature  as  a  mere  luxury,  to  he  cut  down 
with  as  little  compunction  as  petrol  or  asparagus  are  exceed- 
ingly ill-advised.  They  can  have  very  little  idea  as  to  what 
precisely  it  is  we  are  fighting  to  preserve.  The  nation  which  is 
starved  in  mind  and  fancy  is  as  little  likely  to  survive  as  the 
nation    which    is   starved    for    bread    and    cheese." 

— Saturday  Review. 

Third  Annual  Exhibition  of 

Selected  Books  for  Boys  and  Girls 

Organized  and  managed  by  the  Children's  Librarians  of  the 
Toronto  Public  Library. 

Opens  November  Tenth  in  the 

Public  Library,  College  St.  Branch 

We  show  books,  advise,  and  explain,  but  no  books  are  for  sale. 
All  books  shown  may  be  obtained  through  a  bookseller. 
A  special  shelf  of  recent  Canadian  hooks  suitable  for  presents 
for  Father  and  Mother. 


THE  HARBISON  COMPANY, 


1269  BROADWAY 
NEW  YORK  CITY 


INCORPORATED 


:> 


^0RE 


MANUFACTURERS 

O"  THE 


REpTINO^ 


MADE  IN   AMKRICA 


The  most  complete  line  of  Dainty  Made 
and  unusual  Greeting-  Cards  for  Christ- 
mas and  other  seasons  in  die-stamped 
and  engraved  and  hand-colored. 

We   have   a    special   display  box   of  144 

cards  which  retails  for  $10.00,  on  which 
the  dealer  makes  100<,  . 

Send  for  sample  assortment  and  satisfy 
yourself  as  to  the  attractiveness  and 
quality  of  these  cards. 


22 


BOOK  SELL  E  R     A  N  D     S  T  A  TT  ()  N  E  U* 


Qjolibap  0iit  Qoofes 


BOOKS 

as  gifts  pro- 
claim the  heart 
and  mind  of 
those  who  give 
and  those  who 
get.  Therefore, 
when  happily 
chosen,  books 
are  matchless 
as  gifts. 

1  H  a  p  p  i  1  }' 
chosen  books 
become  treas- 
ured posses- 
sions and  never 
fail  to  awaken 
pleasant  mem- 
ories of  their 
givers. 


H  Books  make 
the  gift  speak 
of  and  from  the 
giver. 


THE   SPELL  OF  BELGIUM,   Mrs.  Larz  Anderson's  New  Book 

••.Mix.  Anderson's  Una);  will  ii<ii  repay  the  reading  of  it,  and  its  charming  outer 
garb  and  excellent   illustrations  keep   »//   the  standard  set   by   tin    publ 
their  beautiful  SPELL  SERIES."— Monthly  Hoot,    Review. 


Illustrated  in  color  and  in 
duogravure. 

Boxed,  )ict_  $2.50. 
Cai  rmi/c  paid,  $2.70. 


THE  SPELL  OF  THE  HOLY  LAND 
By  AKCIIIE  BELL.  "In  all  the  voluminous  litera- 
ture on  the  Holy  Land  there  is  no  other  quite  like 
this  brilliantly  yet  faithfully  written  book." — San 
Francisco  Chronicle.  Boxed,  net  $2.50;  carriage 
paid.  $2.70. 

THE  SPELL  OP  FLANDERS 
By  EDWARD  NEVILLE  VOSE.  "A  vivacious 
history  of  Flanders,  rich  in  details  such  as  no 
other  guide  book  gives,  and  a  handbook  of  archi- 
tectural and  artistic  attainments." — The  Continent. 
Boxed,  net  $2.50;   carriage  paid,  $2.7(1 

THE  SPELL  OF  SOUTHERN  SHORES 
By  CAROLINE  ATWATER  MASON.  •'Those  who 
have  read  other  volumes  in  the  SPELL  SERIES 
do  not  need  to  be  told  that  every  page  of  this 
publication  is  a  delightful  treat." — Chicago  Even- 
ing Post.    Boxed,  net  $2.50, :  carriage  paid,  $2.70. 

THE  COMPLETE  CLUB  BOOK— For  Women 

2d  printing. 
By  CAROLINE  FRENCH  BENTON.  A  companion 
volume  to  "Women's  Club  Work  and  Programs." 
"A  complete  encyclopedia  for  the  club  woman." — 
Pittsburgh  Dispatch.  Net  $1.25;  carriage  paid, 
$1.40. 

CALENDAR,  FOR  1916 

2d  printing. 
"One  of  those  calendars  that  will  be  kept  long 
after  its  immediate  usefulness  is  over  with,  since 
it  is  a  continual  reminder  of  the  'glad  game.'  " — 
Waterbury  American.  Boxed,  net,  $1.50;  carriage 
paid,  $1.65. 


ANNE   OF   THE   ISLAND 

i    sequel   i"    "  iinir  of   Green    Gables''   and   "Anne 

of  A  vonlea." 

Mb    printing    (40th   thousand) 
By   L,   M.   MONTGOMERY.     "Anne   Shirley    comes 

back    the   si i   old    Anne,    beautiful,    brilliant    and 

charming,  in  many  ways  this  new  story  Is  the 
author's  best." — Boston  Transcript.  Net,  SI. 25  ; 
carriage   paid,  $1.40. 

POLLY  ANN  A;  THE  GLAD  BOOK 
Trade  Mark       Tradt  Mm  /, 

820    printing    (320th    tlh.n 

"The  success  of  the  POLLYANNA  books  bas 
hardly  short  of  wonderful,  and  proves  that  the 
people  are  ever  in  sympathy  with  a  happy,  health- 
ful philosophy  and  that  optimism  is'  the  order  of 
the  day."— Detroit  Saturday  Night.  Net.  $1.25; 
carriage  paid.  X1.40. 

POLLYANNA   GROWS   UP 
Trade  Mark 

THE  SECOND  GLAD  BOOK 

Trad, Mark 

5th  printing  (150th  thousand) 
"Pollyanna's  girlhood  and  maidenhood  are  just  as 
cheery,  helpful  and  actively  optimistic  as  her  child 
hood  narrated  in  the  first  CLAD  BOOK  was  glad. 
She  is  really  irresistible." — Philadelphia  Ledger. 
Net,  $1.25;   carriage   paid,  $1.40. 

THE  CRIMSON  GONDOLA 

By  NATHAN  (JALLIZIER.  A  tale  of  Venice  and 
Constantinople  at  the  beginning  of  the  thirteenth 
century.  "An  historical  romance  of  vivid  pic- 
turesqueness." — Milwaukee  Free  Press.  Illustrated 
in  full  color,  net.  $1.35;  carriage  paid,  $1.50. 

THE  MESSAGE 

By  A.  ,T.  DAWSON.  A  remarkable  story  in  which 
the  author  forecasts  the  titanic  struggle  now  being 
enacted  in  the  war  caldron  of  Europe.  "Vivid  and 
compelling."  says  the  New  York  Sun.  Net,  $1.25; 
carriage  paid,  $1.40. 


Published  by 


THE  PAGE  COMPANY 


53  Beacon  St.,   Boston 


BeSt  bellerS  Christmas  Season 

Look  at  the- Authors'  Names  over  the  following  titles.       Pretty  good 
assurance,  are  they  not,  of  their  readable  and  salable  qualities9 

FRANCES  HODGSON  BURNETT  The  Lost  Prince 

KATHLEEN  NORRIS  ....  The  Story  of  Julia  Page 

One  of  the  year's  biggest  and  strongest  books 

ARNOLD  BENNETT  ....  These  Twain 

The  sequel  of  "  Clayhanger. "     Enough  said. 

KATE  DOUGLAS  WIGGIN             ....             Penelope's  Postcripts 
OWEN  JOHNSON             -             -                                                     .  Making  Money 

H.  A.  CODY If  Any  Man  Sin 

Written,  plot  laid  and  published  in   Canada. 

GEO.  BARR  McCUTCHEON  -----  Mr.  Bingle 

Clever,  laughable,  lovable. 

SAMUEL  HOPKINS  ADAMS  ....  Little  Miss  Grouch 

A  rollicking  love  story  already  splendidly  received. 

NOTHING  BETTER  to  send  to  "Somewhere  in   France"  than   the 
characteristically-Canadian 

SERVICE  POEMS 

Our  "Miniature  Editions"  are  beauties — easy  to  send,  sure  of  accept- 
ance.    The  bovs  are  reading  them  in  the  trenches  now. 


$1.35 
$1.35 

$1.25 

$1.00  net 
$1.25 
$1.25 

$1.25 

$1.00 


WILLIAM  BRIGGS,  Publisher,  TORONTO 


23 


BOO  K  S  E  L  L  E  It     AND     S  T  A  T  I  ()  N  E  K 


■^Jr 


TV  r:  i  ,w. 


IflQP 


\ZWfMm& 


4* 


H  The  following-  paragraphs  emphasize  the  good  things  that  are  to  be  found 
in  this  Holiday  Gift  Book  Section.  The  various  announcements  may  be  profit- 
ably read  by  all  who  are  contemplating  the  purchase  of  Christmas  gifts  for 
relatives  or  friends,  and  by  the  same  token  commend  themselves  to  the  close 
attention  of  booksellers  who  wield  so  important  an  influence  in  helping  their 
customers  to  choose  the  most  suitable  books. 


Few-  novelists  have  a  larger  following  among 
readers  of  fiction  of  t lie  better  class  than  .Mrs. 
Humphry  Ward,  and  this  writer's  newest  novel, 
"Fltham  House,"  is  just  one  of  a  number  of 
worthy  titles  featured  in  the  announcement  of 
McClelland,  Goodchild  &  Stewart's  late  publica- 
tions appearing  on  page  19. 

A  well-balanced  book  announcement  is  that  re- 
garding' the  new  books  of  Cassell  &  Co.,  on  page 
20,  covering  autobiography,  travel,  fiction  and 
juvenile  books.  Special  interest  attaches  to 
Beckles  Willson's  Life  of  Strathcona. 

A  notable  group  of  novelists  are  represented  in 
the  fiction  which  is  interestingly  set  forth  in  the 
descriptive  paragraphs  about  seven  of  the  sea- 
son's new  works  of  fiction  dealt  with  in  the  Copp, 
Clark  Co. 's  holidav  book  announcement  on  pa°e 
21. 

In  dealing  with*  the  question  of  suitable  gifts  for 
children,  a  good  suggestion  is  afforded  in  Nelson's 
announcement  on  page  22."  The  Children's  Story 
of  the  War  will  interest  the  child  and,  besides  the 
fascinating  interest  of  the  work,  its  educative 
value  is  most  worthy  of  consideration. 

What  writer  has  been  more  in  the  public  eye  in 
recent  weeks  than  Nellie  L.  McClung?  For  that 
reason  her  book,  "In  Times  Like  These,"  de- 
scribed on  page  23,  would  prove  most  appropriate 
as  a. Christmas  gift,  especially  for  the  thinking 
Canadian   woman. 

i 
An  idea  that  should  appeal  alike  to  the  Canadian 
giver  and  to  the  Canadian  who  is  to  be  the 
recipient  of  a  gift  is  the  suggestion  that  the  gift 
be  the  Christmas  Number  of  Mac-Lean's  Maga- 
zine, together  with  a  holiday  message  embodying 
the  advice  .that  MacLean's  Magazine  will  be 
sent  regularly  during  1916. 


That  Gene  Stratton-Porter  has  lost  none  of  her 
popularity  is  evidenced  by  the  fact  that  her  new- 
est novel  is  the  best  selling  book  of  the  month  in 
Canada  and  the  U.S.  A  whole  page  is  devoted  to 
the  books  of  this  writer  in  the  announcement  of 
Thomas  Langton  on  page  24. 

H.  G.  Wells,  that  most  versatile  of  all  novelists, 
blazes  an  entirely  new  trail  with  "The  Research 
Magnificent,"  one  of  a  number  of  strong  books 
dealt  with  in  the  Macmillan  Company's  announce- 
ment on  page  25. 

Children's  toy  books  considered  in  the  aggregate 
are  influenced  in  their  characteristics  by  the  war 
and  patriotic  toy  books  are  consequently  much  in 
evidence.  This  is  one  of  the  items  interestingly 
dealt  with  in  the  Valentine  Co.'s  announcement 
on  page  26. 

A  novelty  in  children's  toy  books  which  book- 
sellers will  be  able  to  provide  is  illustrated  on 
pase  27.  This  "Teeny  Wee"  toy  book  is  charac- 
terized by  its  makers  as  "the  daintiest  of  dainty 
little  gifts,  for  a  child." 

Canadian  writers  are  to  the  fore  in  S.  B.  Gundy 's 
list  of  new  books  as  set  forth  on  page  29  with 
"Stephen  Leacock's  new  humorous  book,  a  novel 
by  another  Montrealer  and  Dr.  Macdonald  's 
serious  volume,  "Democracy  and  the  Nations." 
given  due  prominence. 

An  interesting  paragraph,  "last  but  not  least," 
in  Briggs'  announcement  on  page  31  is  that  re- 
garding Robert  W.  Service's  poems  in  miniature 
volumes.  Many  a  fighting  lad  at  the  front  would 
lie  glad  to  get  one  or  more  of  these  little  books 
even  after  Christmas. 

Another  book  by  a  Canadian  writer  which  has 
been  well  up  among  the  six  best  sellers  repeatedly 
this  year,  is  "Anne  of  the  Island,"  one  of  the 
interesting  volumes  dealt  with  in  the  Page  Com- 
pany's advertisement  on  page  31. 


MAKE  THIS  A  BOOK  CHRISTMAS 

BOOKSELLER  &  STATIONER 

H3-153  UNIVERSITY   AVENUE,   TORONTO.  CANADA 


24 


BOOKSELLER  &  STATIONER 

DEVOTED    TO    THE    INTERESTS   OF   THE 
BOOK,  STATIONERY  &  KINDRED   TRADES 


Vol.  XXXI 


TORONTO,  NOVEMBER,  1915 


No.    11 


No  Stamp  Tax  on  Picture  Postcards  in  England 


Half-Penny  Postage  Remains — Good  Example  Set  for  the  Canadian  Government- 
Trade  Waged  the  Campaign  Against  Increased  Postage. 


-How  the 


PROSPECTS  for  the  removal  of  the 
war  tax  on  postcards  are  bright- 
ened by  the  brilliant  victory 
achieved  by  the  picture  postcard  trade 
in  Britain,  where  it  was  proposed  to 
abolish  the  halfpenny  postal  rate  on 
postcards  and  also  the  halfpenny  letter 
packet.  Over  there  the  fight  was  taken 
up  most  energetically  as  soon  as  the 
proposed  change  was  made  and  in  con- 
sequence of  the  spirited  protests  which 
were  lodged   the   tax   was   not   imposed. 

In  Canada,  on  the  other  hand,  the 
protests  of  the  wholesale  postcard 
firms,  with  the  support  of  the  retail 
dealers,  did  not  begin  until  after  the 
act  imposing  the  one  cent  stamp  tax, 
had  been  passed  by  Parliament.  This 
naturally  made  the  fight  a  harder  one, 
and  the  government  despite  the  abund- 
ant evidence  brought  forward  to  show 
that  the  tax,  instead  of  raising  funds 
was  actually  causing  loss  of  revenue  for 
the  Post  Office  Department,  have  so  far 
disregarded  the  demand  for  its  abolition. 

The  British  Government  was  not  so 
slow  to  acknowledge  the  truth  of  the 
representations  to  this  effect  made  by 
the  trade,  and  within  a  remarkably 
short  time  after  the  first  protest  was 
lodged  came  this  statement  from  the 
British  Postmaster  General  in  the 
House  of  Commons: — 

"With  respect  to  the  proposal  to 
abolish  the  halfpenny  postal  rates,  it 
is  clear  from  the  representations  which 
have  been  received  that,  even  if  it  were 
adopted  for  the  period  of  the  war,  there 
would  be  a  widespread  public  demand 
for  a  return  to  the  halfpenny  rates 
when  peace  was  restored.  The  addition- 
al  rate    cannot   be   regarded,    therefore, 


as  likely  to  prove  a  continuing  source 
of  revenue. 

"As  to  the  amount  of  revenue  to  be  ex- 
pected, the  Post  Office  estimate  was  pre- 
sented to  the  Committee  on  Retrench- 
ment as  speculative,  since  there  was  no 
previous  experience  which  could  afford 
any  guidance.  The  estimate  made  a 
large  allowance  for  probable  diminution 
of  traffic  in  consequence  of  the  increased 
rates,  but  it  is  recognised  that  that 
allowance  may  well  be  insufficient,  par- 
ticularly at  the  outset. 

"In  view  of  these  considerations  and 
the  disturbance  of  business  arrange- 
ments that  would  be  involved  by  the 
changes,  the  Government  will  not  pro- 
ced  with  the  proposed  increases  in  the 
postcard  and  halfpenny  packet  rates 
(cheers). 

"At  the  same  time,  it  is  considered 
that  the  regulations  by  which  any  reg- 
istered daily  or  weekly  newspaper  up 
to  a  limit  of  51b.  in  weight  must  be 
carried  by  the  Post  Office  for  a  half- 
penny should  no  longer  be  continued.  I 
shall  propose  that  the  halfpenny  rate 
should  be  confined  to  newspapers  weigh- 
ing six  ounces  or  less,  which  will  include 
all  the  ordinary  numbers  of  the  daily 
newspapers,  and  that  above  that  weight 
the  charge  should  be  an  additional 
halfpenny  for  every  six  ounces: 

"With  respect  to  the  Press  telegraph 
rates  I  have  been  in  communication  with 
representatives  of  all  the  Press  organ- 
isations, and  shall  propose,  by  agree- 
ment with  them,  a  modified  scale  of 
charges.  I  will  make  a  further  state- 
ment on  the  second  reading  of  the  bill. ' ' 

In  the  same  editions  of  the  news- 
papers which  contained  the  announce- 
25 


raent  of  the  suggestion  to  abolish  half- 
penny postage,  a  letter  from  Sir  Adolph 
Tuck,  Bart.,  pointed  out  that  from  a 
revenue  point  of  view,  the  proposal  was 
certain  to  defeat  its  own  object,  because 
where  a  dozen  postcards  were  despatch- 
ed at  the  halfpenny  rate  it  was  doubt- 
ful whether  one  or  two  at  the  most 
would  be  sent  at  a  penny  postage.  He 
presented  also  the  serious  point  that 
the  diminution  of  the  circulation  of 
patriotic  postcards  would  be  a  serious 
set-back  to  the  stimulation  of  enthus- 
iasm, patriotism  and  recruiting.  Sir 
Adolph  pointed  out  also  that  from  the 
manufacturers'  point  there  was  another 
serious  aspect.  In  view  of  the  very 
considerable  volume  of  trade  in  picture 
postcards  which  Germany  did  with  Bri- 
tain and  British  possessions,  British 
printers  and  publishers  had  been  coun- 
selled to  exert  themselves  to  secure 
this  trade  and  to  that  end  wings  had 
been  added  to  factories,  new  plant  put 
down,  and  capital  sunk  all  over  the 
country  for  the  purpose  of  keeping  the 
British  trade  in  postcards  within  the 
country.  Then  came  the  new  Budget 
like  a  bombshell  on  the  trade.  Sir  Adolph 
added  that  if  some  ■  modification  of  its 
measures  with  regard  to  halfpenny 
postage,  was  not  obtained,  the  con- 
sequences to  the  trade  would  be  very 
serious   indeed. 

Printers  and  publishers  hastily  con- 
vened a  meeting  and  put  themselves 
on  record  as  recognizing  that  in- 
creased revenue  was  necessary  but  ex- 
pressed the  conviction  that  if  the 
authorities  realized  the  consequences 
the  increase  would  have  on  a  growing 
British  industry,  a  modification,  at  least 


BOOKSELLER  AND  STATIONER 


in    favor   of   pictorial    postcards     would 
be   immediately    granted. 

Further  trade  meetings  followed.  The 
Stationers  Associated  energetically  took 
up'  the  light.  Retailers  enlisted  the  sup- 
port of  local  members  of  Parliament. 
The  trade  press  rendered  yeoman  ser- 
vice in  organizing  effective  protests. 
The  different  manufacturers  threw 
themselves  into  the  campaign  with  fervor 
and  finally  came  the  victory  as  repre- 
sented in  the  Postmaster-General's 
statement  which  is  set  forth  in  the  fore- 
going. 

There  are  valuable  points  to  be 
gleaned  from  this  British  campaign 
which  should  inspire  emulation  in  pro- 
secuting the  campaign  in  Canada  for  the 
removal  of  the  one  cent  war  stamp  tax 
on  postcards.  The  British  protest  got 
more  active  and  enthusiastic  support  on 
the  part  of  the  retailers,  which  moves 
Bookseller  and  Stationer  to  ask  of  the 
retail  booksellers  and  stationers  of  Can- 
anda : 

Have  you  acted  on  the 
requests  made  in  previous 
issues  of  "  Bookseller  and 
Stationer"  to  request  local 
members  of  Parliament  to 
support  the  removal  of  the 
stamp  tax  on  postcards  ? 
If  you  haven't,  act  NOW. 

E.  H.  Harriman,  director  of  Messrs. 
Valentine  &  Sons,  United  Publishing 
Co.,  at  the  meeting  of  the  Association 
of  the  Publishers  of  Private  Greeting 
Cards,  and  representing  as  well  the 
manufacturers  and  publishers  of  pic- 
ture postcards,  said,  in-  speaking  more 
particularly  as  regards  picture  post- 
cards, that  the  proposed  abolition  of 
the  halfpenny  post  would  seriously  dam- 
age a  great  industry  that  gave  employ- 
ment to  thousands  of  women  and  girls" 
and    a    few    men    beyond    military    age. 

This  association,  in  a  resolution  set- 
ting forth  arguments  for  retaining  the 
halfpenny  rate  on  picture  postcards  and 
Christmas,  greeting  cards,  represented 
that  such  a  tax  would  so  restrict  sales 
that  these  industries,  already  suffering 
by  reason  of  the  war,  would  suffer  still 
more  severely.  Preparations  for  Christ- 
inas trade  had  necessarily  been  made 
long  ago,  and,  besides  the  loss  to  manu- 
facturers and  wholesalers,  it  was  esti- 
mated that  50,000  retailers  would  lose 
part  of  their  capital  as  well  as  an  in- 
come they  hoped  to  make. 

The  "Newsagent  and  Booksellers' 
Review,"  of  England,  from  the  issues  of 
which  much,  of  the  foregoing  informa- 
tion has  been  condensed,  published  the 
following  editorial  in  its  issue  of  October 
16th : 

HALFPENNY  POSTAGE  SAVED 

We    congratulate    the    postcard    trade 


upon  the  statement  made  on  Tuesday  by 
the  Postmaster-General  that  the  half- 
penny postage  on  postcards  is  to  remain 
as  heretofore.  As  we  point  out  else- 
where, the  threatened  double  postage,  if 
imposed,  would  have  spelt  serious  hard- 
ship to  many  manufacturers  and  thous- 
ands of  shopkeepers,  of  whom  a  heavy 
proportion  would  have  been  faced  with 
absolute  ruin.  This  has,  fortunately, 
been  averted,  and  the  thanks  of  the 
whole  trade  are  due  to  those  who  did  so 
much  to  convince  the  Government  that 
the  picture  postcard  is  an  important  fac- 
tor in  the  life  of  the  people,  and  its  pro- 
duction and  publication  an  important 
industry.  Where  all  labored  so  well,  to 
mention  names  would  be  invidious.  Suf- 
fice it  that  the  postcard  trade  has  been 
saved  from  a  serious  calamity,  and,  far 
from  suffering  from  the  events  of  the 
past  few  weeks,  may  even  derive  bene- 
fit therefrom  if  publishers  and  retailers 
are  quick  to  see  the  magnificent  adver- 
tisement that  has  been  given  to  the 
pictorial  postcard. 

Gratifying,  too,  is  the  announcement 
respecting  the  wider  issue  of  halfpenny 
letter  post,  which  will  be  welcomed  by 
all  trades  and  especially  by  Christmas 
card  publishers  and  dealers,  while  we 
think  newspaper  publishers  will  not 
cavil  at  the  decision  to  allow  registered 
newspapers  up  to  6  ozs.  to  travel  for  a 
halfpenny   stamp. 

Mr.  Samuel  is  to  be  congratulated 
upon  his  reasonable  and  business-like 
announcement.  We  are  not  disposed  to 
quarrel  with  the  reasons  he  gives  for  his 
decision   in   view   of  the   fact   that   that 


decision  is  the  one  asked  for  by  trade 
and  public. 

m 

EXIT    BATTLLESHIP    POSTCARDS 
British    Admiralty    Orders    That    Post- 
cards   or    Pictures    of    This    Nature 
Must  Not  be  Exposed  for  Sale  During 
War 

Postcard  dealers  are  affected  by  the 
following  instruction  issued  by  the 
British  Admiralty  for  communication 
to  the  press  on  September  27th,  1915: — 

' '  The  attention  of  all  concerned  in  the 
publication  or  sale  of  picture  postcards 
or  photographs  is  drawn  to  the  fact  that 
photographs,  profile  outlines,  drawings 
or  silhouettes  of  any  of  H.M.  ships,  or 
picture  postcards  of  the  same  character, 
that  might  in  any  way  assist  enemy 
agents  in  the  identification  of  H.M. 
ships,  must  be  regarded  as  coming  under 
regulation  18  of  the  Defence  of  the 
Realm  regulations,  which  forbids  the 
collecting,  recording,  publishing  or  com- 
municating of  any  information  with  re- 
spect to  the  description  or  condition  of 
any  H.M.  ships,  of  such  a  nature  as  is 
calculated  to  be,  or  might  be,  directly  or 
indirectly,  useful  to  the  enemy,  or  the 
possession  without  lawful  authority  or 
excuse  of  any  document  containing  such 
information. 

"Photographs,  profile  outlines,  draw- 
ings or  silhouettes  and  picture  post- 
cards of  this  nature,  therefore,  should 
no  longer  be  exposed  for  sale;  and  no 
dealing  in  such  articles,  whether  by  sale 
or  otherwise,  should  take  place  during 
the  continuance  of  the  war." 


Not  What  They  Seem 

These  Things  Look  Like  Easter  Bon- 
nets, but  they  are  Novelties  for  Easter 
Sale  in  Stationery  Shops 


The  accompanying  illustra- 
tion is  not  an  actual  showing  of 
ladies'  headgear,  notwithstand- 
ing its  close  resemblance  to  a 
millinery  display.  These  hats 
are  made  of  paper,  and  are  in- 
dicative of  the  wider  range  of 
novelties  now  being  shown  for 
Easter  trade.  The  different 
makers  and  jobbers  are  showing 
many  creditable  novelties,  and 
dealers  will  do  well  to  keep  in 
mind  that  a  ready  sale  for  these 
items  can  be  created  by  very 
reason  of  their  originality.  They 
will  not  interfere  with  the  sale 
of  the  conservative  Easter 
greeting  cards,  which  serve  a 
distinct  purpose.  These  novel- 
ties enable  the  trade  to  develop 
extra  business. 


British  vs.  Canadian  Bookselling  Methods 

Who  are  the  Most  Progressive?    Here  Are  Some  Suggestions  for  Efficient  Bookselling  as  Prac- 
tised in  England 


CANADIANS  frequently  plume 
themselves  in  the  conviction  that 
British  business  men  are  not 
Dearly  so  progressive  nor  so  prolific  in 
new  ideas  as  the  commercial  men  on  this 
side. 

While  there  are  no  doubt  some  things 
which  the  booksellers  of  Britain  could 
learn  from  their  Canadian  brethren,  the 
facts  go  to  show  that  the  preponderance 
of  successful  bookselling  is  on  the  side 
of  the  book  stores  in  the  Old  Land. 

Passing  over  the  well  known  superior- 
ity of  British  merchants  in  point  of 
thoroughness  and  complete  grasp  of  the 
essentials  of  whatever  mercantiling  line 
they  may  be  engaged  in,  it  will  be  both 
enlightening  and  educative  for  Canadian 
booksellers  to  digest  the  following  pro- 
gressive bookselling  ideas  which  come 
from  England:  Make  up  a  list  of  poten- 
tial book  buyers  in  your  community. 
Classify  these  according  to  the  subjects 
most  likely  to  interest  them.  Use  the 
local  directory  for  making  up  this  list. 

Cassell's  Book  Talk,  in  an  article  on 
this  subject,  says:  "Count  up  the  names 
of  middle-class  and  high-class  residents, 
then  metaphorically  take  a  peep  into 
their  rooms.  There  is  hardly  a  home  you 
can  mention  but  has  got  its  bookcase — 
at  least  some  sign  of  hope  in  an  appar- 
ently barren  field. 

"Why  not  test  the  capacities  of  that 
field?  Take  down  any  book  from  your 
shelf  that  seems  to  appeal  to  the  more 
general  interest.  Say  we  choose  "Ques- 
tions of  Sex"  Series — a  series  which 
must  appeal  to  every  parent  with  a  grow- 
ing-up  family.  Make  it  your  business  to 
select  from  the  local  directory  the  names 
and  addresses  of  every  family  which  is 
likely  to  be  interested  in  the  spreading 
of  right  sex-knowledge  among  the  young, 
and  who  want  their  children  to  learn  it 
in  the  right  way,  from  the  pen  of  medical 
men  and  women  who  are  qualified  to  pro- 
perly instruct,  then  send  each  a  pros- 
pectus." 

But  perhaps  you  would  prefer  to  make 
a  try  with  the  new  fiction.  Social  func- 
tions, theatres  and  entertainments  will 
this  season  be  just  as  much  taboo  as 
last — there  will  be  just  as  many  home- 
birds  as  ever.  And  for  the  busy  man  or 
woman  who  wants  to  be  relieved  of  the 
daily  tension  of  war  conditions  there  is 
nothing  so  recreative  as  a  good  yarn. 
Why  not  send  a  form-letter  to  250  or  500 
chosen  addresses,  enclosing  a  few  leaf- 
lets? 

The  form-letter  can  be  drawn  up  on 
chatty  lines:  "If  you're  tired  of  reading 


the  war  news,  if  you're  suffering  from 
business  stress,  try  the  best  mental  medi- 
cine you  can  find — a  novel,  etc." 

Technical  Classes 

Then  what  about  the  technical  classes 
in  your  district?  Something  can  be  done 
by  way  of  sending  an  invitation  to  the 
teachers  to  come  and  look  at  your  new 
stock  of  technical  works.  You  might 
also  get  the  ten?her  to  send  along  the 
students  to  look  through  your  stock.  The 
students  can  be  told  they  will  not  be 
bothered  to  buy. 

And  there  is  a  large  and  ever-increas- 
ing class  of  artisans  who  are  striving  to 
better  themselves,  by  getting  to  know 
more  about  their  own  line  of  business, 
and  about  the  newer  trades  that  are 
creeping  into  existence  owing  to  the 
lapses  in  German  exports. 

It  would  be  possible  to  arrange  with 
the  timekeepers  of  some  of  the  large 
works  to  drop  a  few  technical  lists 
among  interested  workmen. 

Then  there's  the  matter  of  serious 
reading.  Doubtless  this  type  of  reader 
is  your  regular  customer.  You  know  he 
studies  special  lines — just  now  it  is  in- 
ternational relationships.  Watch  for  the 
serious  reader's  call — have  the  latest 
books  ready  for  him;  he'll  be  pleased 
with  the  compliment. 

Then  there  are  the  serious  readers  who 
do  not  call — a  little  discretion  in  the 
choice  of  names  in  the  local  directory 
will  enable  you  to  spot  them  and  follow 
them  up  regularly  with  a  prospectus. 

Having  read  these  practical  sugges- 
tions, the  Canadian  bookseller  should 
cash  in  on  them.  Of  course,  there  are 
some  of  these  that  have  been  used  before 
and  which  some  progressive  Canadian 
booksellers  periodically  put  into  prac- 
tice, but  it  is  pretty  safe  to  say  that 
there  is  at  least  one  new  idea  in  the 
foregoing  for  every  bookseller  in  Canada. 

Bookseller  and  Stationer  takes  ad- 
vantage of  this  occasion  to  once  more 
point  out  the  desirability  of  exchanging 
ideas  on  the  part  of  members  of  the 
trade.  If  you  have  a  good  original  idea 
that  you  have  put  into  practice,  in  the 
way  of  window  display,  for  instance,  tell 
Bookseller  and  Stationer  about  it,  so 
that  it  may  be  set  forth  in  these  columns 
for  the  benefit  of  other  booksellers.  Get 
this  habit.  If  a  goodly  number  of  these 
ideas  could  be  passed  in  each  month 
through  the  medium  of  Bookseller  and 
Stationer,  the  book  sales  in  Canada 
would  be  enhanced  in  consequence. 
2*7 


Now,  do  nut  pass  this  over  by  merely 
acknowledging  that  it  is  a  good  idea.  Do 
something.  Mr.  Grigg,  the  Pembroke 
bookseller,  set  a  good  example  in  his  let- 
ter published  last  month.  So  did  the 
Robert  Duncan  Company,  of  Hamilton, 
in  sending  their  creditable  booklet  of 
holiday  gift'  suggestions  for  review  and 
comment  in  Bookseller  and  Stationer. 
Get  into  line  in  the  procession  of  pro- 
gress ! 


WHY   PEOPLE    SHOULD    OWN   AND 
READ  BOOKS 

"Borrowing  books  is  a  profitable  pro- 
ceeding for  the  forgetful.  By  this 
method,  if  the  borrower's  friends  are 
also  slack  of  memory,  a  very  respectable 
library  can  be  achieved  at  surprisingly 
small  cost.  The  drawback  to  the  plan 
is  that  the  lenders  are  likely  at  any  time 
to  assert  the  privilege  of  the  recall. 
Thus,  just  as  one  has  become  comfort- 
ably habituated  to  some  prized  volume, 
it  is  abruptly  snatched  away  and  the 
sedulous  collector  is  left  mourning. 

"For  myself,  I  find  that  a  book  worth 
reading  at  all  is  usually  worth  owning. 
If  it  has  any  message  or  meaning  or 
value  for  me;  if  it  has  livened  me  with 
the  refreshment  of  laughter,  or  touched 
me  with  a  sense  of  the  pathos  of  the 
human  struggle,  if  it  has  thrown  a  gleam 
of  light  into  some  curious  corner  of  life, 
or  given  me  a  new  insight  into  the 
thoughts  and  passions  of  men;  if  I  take 
from  it  one  real,  enduring  thought  or 
belief  or  emotion,  then  I  want  it  by  me, 
where  I  can  turn  to  it,  at  need  or  on  the 
whim  of  the  moment,  to  renew  the  tie. 
That  kind  of  book  is  a  friend.  Who 
would  willingly  borrow  his  friends?" 
Samuel  Hopkins  Adamson  in  Boston 
Herald. 

m 

2242  Mclntyre  St.,  Regina,  Sask. 
Oct.  25tlC  1915. 

Bookseller  and  Stationer,  Toronto: 

Dear  Sirs, — Please  find  enclosed  bill 
for  one  dollar,  a  year*^  subscription  for 
Bookseller  and  Stationer.  The  October 
number  I  have  already  received.  I  find 
the  magazine  very  helpful  and  full  of 
reliable  information.  The  list  of  the  best 
selling  books  is  certainly  a  good  feature 
and  a  very  good  guide  when  ordering 
new  fiction. 

Yours  truly, 

HAROLD'  TYRRELL. 


BOOKS E L  L  E R     AND     S T  A TIONEK 


The  Maclean  Publishing  Company 


LIMITED 

JOHN  BAVXE  MACLEAN 

H.  T.  HUNTER    - 

PUBLISHERS   OF 


President 
General   Manager 


Bookseller  ^d  Stationer 

and  Office   Equipment    Journal 

ESTABLISHED    1885. 
FINDLAY   I.    WEAVER        ------        Manager 

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PUBLISHED   MONTHLY 


Vol.  XXXI.  NOVEMBER,  1915.  No.  11 

HAVE  ENOUGH  GOODS 

IN  the  various  branches  of  the  retail  trade  where 
manufactured  goods  of  either  domestic  or  foreign 
production  are  handled,  the  question  may  be  well 
considered  at  this  time,  in  relation  to  both  the  imme- 
diate past  and  the  immediate  future,  as  to  whether 
commercial  conservatism  cannot  be  carried  too  far. 
This  refers  to  the  buying  policy.  For  the  past  couple 
of  years,  and  particularly  since  the  outbreak  of  the 
war,  business  has  been  on  a  hand-to-mouth  basis. 
Curbed  on  the  one  hand  by  a  weak  and  uncertain 
consuming  demand  and  on  the  other  by  a  tendency 
to  curtail  obligations,  the  general  policy  has  been  to 
only  place  orders  for  goods  actually  .required,  with 
the  result  that  stocks  have  been  brought  to  a  very  low 
state.  And  in  a  less  degree  this  will  apply  also  to 
many  wholesalers. 

While  the  public  demand  continued  at  its  lowest 
ebb  the  close  hand-to-mouth  policy  had  its  advan- 
tages. But  there  were  few  dealers  who  expected  this 
state  of  affairs  to  continue;  had  they  done  so  they 
would  probably,  have  taken  down  their  signs  and 
gone  out  of  business.  They,  knew  that  there  must 
surely  be  an  improvement.  They  believed  in  the 
silver  lining  of  the  cloud,  but  there  were  few  who 
prepared  themselves  to  take  advantage  of  the  sun- 
shine. 

The  result  is  that  the  revival  of  consumers  de- 
mand, which  is  already  evident  in  the  wake  of  unusu- 
ally good  crops  and  the  circulation  of  money  derived 
from  war  orders,  threatens  to  create  a  shortage  of 
goods.  This  has  already  been  the  case  in  many  lines 
in  the  United  States  and  the  conditions  are  much 
Hie  same  in  this  country,  with  the  crop  a  few  weeks 


later.  The  retailer  who  has  his  -tock  in  shape  to 
meet  this  demand  will  undoubtedly  gain  advantages 
in  service  and  in  prices — in  many  lines  a  revival  of 
demand  will  undoubtedly  emphasize  the  shortness  of 
supplies,  and  further  increase-  in  price  are  the  logical 
consequence. 

With  regard  to  domestic  products  the  conditions 
related   are   likely   to   apply   to   a  number   of   lines 
which  have  a  large  sale  in  Canada  under  normal  con- 
ditions,  but   upon   which    the   plants   may   now   be 
working  to  fill  war  orders.     With  a  fair  inquiry  from 
the   consumer  the  volume   of  business  is  likely   to 
spread  through  the  retail  and  wholesale  trade,  where 
stocks  are  short,  and  the  manufacturers  will  not  be 
able  to  meet  it  promptly  and  fill  the  conditions  of 
their  war  contracts.    With  foreign  products  it  can  be 
readily  understood  that  stocks  are  low  and  the  cost  of 
importation — when  the  goods  can  be  secured — has 
been  materially  increased.    So  far  the  slack  demand 
has  had  a  tendency  to  keep  prices  close  to  normal,  but 
with  heavier  consumption  the  shortness  of  stocks  will 
be  revealed  and  prices  will  undoubtedly  advance  in 
many  lines.    In  this  connection  it  might  be  recalled 
that  the  policy  of  one  of  the  largest  retail  organiza- 
tions in  Canada   (and  in   America)    after  the  war 
broke  out  was  to  buy  up  all  the  European  goods 
available — at  advanced  prices  if  necessary — while  the 
average  merchant   was   rather  looking  to  cancel  a 
portion  of  what  he  had  booked. 

HI 

ELIMINATING  THE  WASTE 

THERE  is  a  worthy  work  being  done  in  vacant 
lot  cultivation  by  an  organization  in  Toronto 
known  as  the  Rotary  Club.  The  movement  was  in- 
augurated in  May  last  and  the  result  has  just  been 
felt,  A  special  committee  appointed  by  the  club 
secured  a  list  of  vacant  lots  throughout  the  city  from 
real  estate  owners  who  agreed  to  loan  them  and  then 
selected  those  which  they  desired  for  their  work. 
These  vacant  lots  were  assigned  to  a  number  of  the 
poorer  citizens  for  a  rental  of  $1 ;  plants  and  seeds 
were  furnished  and  it  was  left  to  the  people  benefited 
to  obtain  as  big  a  harvest  as  possible.  The  idea  is  a 
philanthropic  one  for  which  the  Rotary  Club  deserves 
commendation.  The  financial  statement  of  the 
vacant  lot  cultivation  committee  shows  that  the  in- 
come was  derived  from  club  hospitality  funds,  gar- 
den fees  and  members  of  the  club.  The  expendi- 
tures included  cultivation  of  the  soil,  seeds,  plants, 
seed  potatoes,  lumber  for  repairing  fences,  fence  wire, 
signs,  tools,'  plumbing,  etc.  The  annual  report 
shows  that  462  men,  women  and  children  who  culti- 
vated the  lots  were  the  beneficiaries  and  the  expen- 
diture amounted  to  over  $500.  There  were  approxi- 
mately 19  acres  tilled  in  this  way  and  the  total  yield 
'is  estimated  at  $5,700. 

The  times  in  which  we  are  living  have  had  the 
tendency  to  make  us  all  operate  on  a  more  systematic 


28 


B O  0  K S E LLER     AND     S  T  A  TIONE R 


basis.  Intensive  cultivation  of  this  kind  which  bene- 
fits the  pooler  classes  is  a  most  worthy  sign  of  the 
times.  There  is  no  reason  why  vacant  land  like  this 
should  be  allowed  to  go  to  waste  from  year  to  year, 
and  the  work  of  the  Rotary  Club  of  the  city  illustrates 
what  a  little  organization  will  do  to  reform  things. 


THE  TOY  TRADE 

CARE  and  conservatism  have  marked  the  buying 
of  toys  that  has  been  done  so  far  this  fall,  but 
in  view  of  the  improvement  manifested  in  nearly 
all  lines  of  business,  many  merchants  are  revising 
their  estimates  of  quantities  needed  and  therefore  a 
larger  filling  in  business  is  expected.  To  no.  line  does 
this  apply  with  more  force  than  that  of  toys,  for 
there  is  so  much  novelty  in  the  new  goods  that  with 
money  more  plentiful  this  cannot  be  overlooked. 
For  years  past  Germany  had  the  monopoly  of  toy 
making  for  the  rest  of  the  world,  and  while  no  one 
can  deny  her  cleverness,  of  necessity  there  has  been  a 
certain  sameness.  Since  the  war  it  would  seem  as 
though  every  neutral  nation  as  well  as  most  of  the 
Allies  have  started  toy  making  industries.  Toy  mak- 
ing is  taking  root  and  flourishing  in  the  British  Isles, 
and  also  in  Canada;  America  is  developing  the  in- 
dustry already  started,  and  the  clever  Jap  is  seizing 
the  present  opportunity  to  capture  a  share  of  the  toy 
business.  With  all  these  sources  to  draw  from,  the 
trade  will  find  plenty  of  novelties  in  toys  with  which 
to  make  an  attractive  Christmas  showing. 


A   BRIGHTER  OUTLOOK 

EVIDENCE  that  money  from  the  new  crop  has 
begun  to  circulate  is  to  be  found  in  the  fact  that 
last  week  there  was  an  increase  in  the  bank  clearings 
in  Western  Canadian  cities  as  well  as  in  the  East.  In 
Winnipeg  this  increase  amounted  to  nearly  $4,000,- 
000,  and  several  other  Western  cities  also  made  good 
showings.  Trade  indications  point  in  the  same 
direction.  For  staple  lines  there  is  a  marked  increase 
in  the  demand  from  country  districts,  as  compared 
with  a  year  ago,  although  in  the  cities  there  is  little 
change  in  the  conditions.  The  marked  improve- 
ment in  the  demand  for  staple  retail  lines  is  an 
indication  of  this.  Manufacturers  of  many  food- 
stuffs, also  report  business  better  than  a  year  ago. 
Last  week  figures  were  given  out  by  the  Depart- 
ment of  Trade  and  Commerce  respecting  the  trade  for 
August,  and  they  show  an  increase  in  practically 
every  division  with  the  exception  of  that  of  agricul- 
tural products.  Mines,  fisheries,  forest,  animal, 
manufacturers  and  miscellaneous  exports,  all  show  a 
substantial  gain  as  compared  with  the  figures  of  the 
previous  year.  From  comparative  figures  it  is  noted 
that  the  export  of  manufacturers  is  more  than  double 
the  figures  for  August,  1914,  or  those  of  1913.  Ani- 
mal products  show  a  total  double  the  exports  of  1913, 


and  $1,000,000  in  excess  of  those  for  August,  L914. 
The  aggregate  of  merchandise  exports  is  $48,998,484 
as  against  imports  of  $40,832,822. 

A  statement  issued  from  official  sources  in  Van- 
couver is  to  the  effect  that  no  less  than  30,000,000 
feet  of  lumber  is  being  shipped  on  vessels  especially 
secured  for  this  purpose,  this  quantity  represents 
slightly  less  than  the  total  provincial  exports  for 
1914.  The  pleasing  feature  of  this  business  is  the 
large  proportion  of  low-grade  lumber  marketed.  The 
timber  sales  in  British  Columbia  recorded  during  the 
month  of  August  cover  an  estimated  total  of  10,100,- 
857  feet  of  saw  logs,  85,000  lineal  feet  piles  of  tim- 
ber, and  1 ,234  cords  of  pulpwood,  cordwood,  etc. 


SHO  WO  A  RD     WRITING 

IN  this  issue  appears  lesson  No.  10  of  a  series  on 
showcard  writing  prepared  for  Bookseller  and 
Stationer  by  R.  T.  D.  Edwards.  The  value  of  show- 
cards  for  assisting  in  attracting  attention  and  creat- 
ing sales  cannot  be  over-emphasized.  In  the  large 
stores,  and  in  a  fair  percentage  of  the  smaller  ones, 
showcards  are  used  extensively.  There  is,  however,  a 
tendency  on  the  part  of  some  merchants  to  overlook 
the  importance  of  showcards. 

m 

TWO  IMPORTANT  SEVENS 

IT  is  submitted  by  men  who  have  studied  merchan- 
dising economy  that  a  retail  business  should  not 
pay  over  seven  per  cent,  for  rent  and  not  over  seven 
per  cent,  for  wages,  based  on  the  total  turnover.  These 
two  sevens  have  been  called  the  magic  turns  which 
should  control  the  major  part  of  the  cost  of  doing 
business. 

m 

EDITORIAL  NOTES 
WHEN  A  man  fails  to  meet  an  obligation  when  it 
is  due,  he  deliberately  takes  a  stone  out  of  the  found- 
ation of  his  credit. 

*  *         * 

MERCHANTS  should  adopt  and  endeavor  to  live 
up  to  high  ideals  in  some  things,  and  they  will  tend 
that  way  in  all  things. 

*  *         * 

IF  YOU  make  an  appointment,  keep  it.  You  can- 
not get  ahead  any  and  keep  other  people  waiting  for 
you.    They  will  not  wait. 

*  *         * 

IF  YOU  are  late  to  work  you  take  away  from  your 
employer  something  he  has  paid  for,  just  as  much 
as  if  you  took  his  goods  or  his  money. 

*  *         * 

SPEEDING  up  a  business  means  first,  developing 
co-operation  among  the  human  units  connected  with 
it.  You  cannot  increase  your  business  without  team 
work  by  the  employees. 


29 


Evolution  of  the  Fancy  Box  for  Correspondence 

Papers 

Something     About     Its  Influence     in     Selling  —  How    the    Retail    Stationer    Can    Promote 

Standardization. 


STATIONERS  should  know  the  ins 
and  outs  of  their  business,  even 
to  the  extent  of  acquainting-  them- 
selves with  manufacturing-  processes. 
Last  month  an  interesting-  article  dealt 
extensively  with  the  subject  of  paper- 
making.  This  month  particular  atten- 
tion is  given  in  the  following  paragraphs 
to  the  evolution  of  fancy  stationery 
boxes. 

The  continued  development  of  the  sta- 
tionery box  line  has  called  for  a  higher 
quality  of  these  packages,  and  a  higher 
art  in  their  manufacture.  The  trend  of 
the  package,  the  container  for  high-class 
merchandise,  has  had  the  effect  of  mak- 
ing- the  manufacturers  of  these  lines 
strive  for  a  nearer  perfection — with  the 
result  that  has  proven  the  achievement 
possible.  There  is  a  difference  between 
the  fancy  box-  and  the  high-class  pack- 
age. The  one  has  for  its  greatest  asset 
the  art — that  is,  the  design  in  point  of 
unique  attraction  as  to  shape  and  size, 
as  well  as  exterior  covering,  the  latter 
for  its  significant  features  of  high-class 
workmanship  in  the  more  intricate  mat- 
ter of  beauty.  The  fancy  box  is  used 
for  a  larger  and  increasing  number  of 
uses.  The  high-class  package  is  limited 
to  a  few  kinds  of  merchandise  that  are  in 
a  measure  a  part  of  the  contents.  There- 
fore, we  may  distinguish  the  stationery 
box,  that  is  made  to  contain  the  highest 
class  of  stationery  as  a  separate  class  of 
package.  The  line  may  be  hard  to  define, 
but  it  exists,  as  anyone  can  see  who 
makes  a  close  inspection  of  these  con- 
tainers. 

Many  of  us  understand  that  the  box 
in  a  great  many  cases  sells  the  merchan- 
dise. The  box,  when  it  is  made  to  meet 
with  this  very  critical  inspection,  at  first 
attracts  the  eye.  This  has  been  valued 
now  as  a  big  factor  in  the  sale  of  much 
merchandise,  and  the*  idea,  while  not  ex- 
actly new,  is  being  more  and  more  grasp- 
ed by  a  larger  number  of  manufacturers 
each  year.  What  the  public  desires  is 
that  which  the  manufacturer  must  sup- 
ply. If  one  organization  adopts  this 
class  of  package,  his  competitor  must  do 
likewise  or  lose  much  of  his  business.  To- 
day we  find  a  keen  desire  to  please  the 
fastidious  buyer.  Competition  has 
brought  about  this  changed  view,  and 
the  most  successful  manufacturing-  or- 
ganizations have  not  overlooked  this  con- 
dition. It  is  one  form  of  publicity  that 
must  not  be  lost  sight  of,  and  that  will 


be  found  a  profitable  one.  Publicity  is 
the  cry  of  the  age.  The  business  or- 
ganization that  contents  itself  with  ad- 
hering to  the  old  method  of  business  get- 
ting is  the  house  that  very  soon  ceases 
to  exist.  The  form  of  publicity  depends 
upon  the  nature  of  the  industry,  and  to 
which  class  of  buyers  it  appeals  in  the 
greatest  number. 

Paper  boxes,  that  were  a  few  years  ago 
looked  upon  only  as  a  necessary  evil, 
have  a  power  as  publicity  messages  that 
have  become  great  factors  in  upbuilding 
enormous  industries,  and  that  have  as- 
sisted in  the  accumulation  of  profits  to 
the  users  that  have  not  been  trivial.  This 
is  a  fact  that  all  will  readily  enough  ad- 
mit, when  the  subject  has  been  given 
only  a  moderate  share  of  thought.'  From 
the  commonplace  receptacle,  that  con- 
tained the  most  commonplace  articles  of 
merchandise,  to  the  package  that  in 
many  cases  sells  the  merchandise  itself, 
is  a  step  that  is  worthy  of  thoughtful 
consideration. 

A  few  years  ago  the  purchase  of  sta- 
tionery was  one  of  these  commonplace 
acts.  The  nature  of  the  box,  when  such 
was  used  to  place  the  stationery  in,  was 
of  the  most  ordinary  type.  It  did  not 
matter  so  long  as  it  kept  the  merchandise 
free  of  dust  and  other  elements  that 
would  mar  the  same.  No  one  purchased 
the  stationery  because  it  was  placed  in  a 
nice  box,  for  these  were  not  deemed  of 
more  than  passing  moment.  But  the 
change  came,  as  it  has  in  many  other 
lines,  with  a  desire  to  outdo  the  man  who 
had  not  viewed  the  industry  as  one  pos- 
sessing any  special  merit. 

With  the  keener  desire  to  have  a  fine 
line  of  stationery,  there  must  necessarily 
be  a  box  that  would  assist  in  bringing 
this  more  forcibly  to  the  public  notice. 
What  would  an  ordinary  box  look  like 
with  fine  stationery  therein?  Would  it 
have  the  same  relative  value  in  the  eyes 
of  the  purchaser,  as  the  box  that  made 
its  appeal  so  direct,  forceful,  and  capti- 
vating as  to  demand  instant  admiration  f 
These  things  were  looked  upon  as  essen- 
tials that  had  to  be  taken  into. considera- 
tion when  the  development  of  the  in- 
dustry was  being  worked  out.  The  styles, 
sizes,  contour,  originality,  and  beauty  of 
these  packages  are  to  be  classed  as 
among  the  very  highest  specimens  of  the 
box-maker's  art.  While,  many  other 
kinds  of  packages,  termed  fancy,  are 
cast  aside  as  having  little  real  value 
30 


when  the  contents  have  been  used,  the 
high-class  package  is  many  times  re- 
tained because  of  its  singular  beauty.  It 
is  too  pretty,  or  too  costly,  or  it  has  other 
charms  that  make  it  a  thing  of  value  to 
the  purchaser  or  the  recipient. 

These  things  are  fully  appreciated  by 
the  box  manufacturer  who  is  alive  to  the 
trend  of  the  higher  phases  of  the  in- 
dustry, and  who  keeps  abreast  of  the 
public  tastes  and  the  demands  for  the 
still  higher  class  boxes  that  are  of  such 
importance  to  many  industries  to-day. 

Influence  of  Retailers 
Retailers  should  devote  careful  thought 
to  subjects  such  as  these.  They  should, 
of  course,  attach  the  greatest  importance 
to  the  goods  inside  the  boxes,  however 
fancy  these  containers  may  be.  A  highly 
attractive  box  for  poor  paper  would 
neither  be  consistent  nor  would  it  prove 
to  be  profitable  merchandising. 

The  retailers  should  wield  some  in- 
fluence as  to  the  character  of  the  boxes 
in  which  the  goods  they  sell  are  to  be 
contained.  It  would  not  be  policy  for 
them  to  assume  to  dictate  to  wholesalers 
or  manufacturers  on  this  point;  a  far 
more  effective  course  is  to  cultivate  a 
discerning  taste  in  making  their  pur- 
chases. Then  in  their  buying  they  will 
weigh  the  merits  not  only  of  the  com- 
modity itself,  but  also  as  to  the  manner 
in  which  it  is  boxed.  Just  a  little  thought 
will  serve  to  bring  home  to  the  mind  of 
the  retailer  the  importance  of  this  ele- 
ment and  its  influence  upon  the  customer 
in  the  stationery  store.  The  retailer 
should  aim,  therefore,  to  obtain  not  only 
the  best  value  in  merchandise,  but  to 
give  due  attention  to  the  containers  as 
well.  Two  paper  manufacturers  may 
produce  paper  and  envelopes  practically 
identical  in  appearance  and  quality,  but 
one  may  possibly  use  a  fancy  box  con- 
siderably superior  in  its  attractiveness 
and  consequently  in  its  influence  upon 
prospective  purchasers.  The  dealer  who 
buys  the  paper  in  the  poorer  package 
is  outmanoeuvred  by  his  brother  mer- 
chant who  buys  the  line  more  attrac- 
tively boxed,  notwithstanding  that  he 
gives  his  customer  equal  value  in  the 
paper  itself.  The  retail  stationer  should 
have  that  element  in  mind  in  making  his 
purchases,  and  the  influence  thus  exerted 
will  tend  toward  standardization  in 
point  of  merit  of  the  boxes  in  which  the 
different  paper  manufacturers  market 
their  products. 


Round  Table  Window  Display  Discussion 

This  is  What  One  Stationer  Wants  to  See  Provided  in  Bookseller  and  Stationer — He  is  an  Ad- 
vocate of  Simplicity  in  Display — Is  He  Rights 


EVERY  reader  will  read  with  in- 
terest this  suggestion  of  "A 
Stationer,"  which  the  following 
letter  presents,  and  the  adoption  of  the 
idea  of  carrying  forward  a  round  table 
discussion  of  the  subject  is  a  good  one. 
Letters  need  not  necessarily  be  long'; 
good  points  briefly  scored  will  be  all  the 
more  effective  on  account  of  their 
brevity : 

Toronto,  Oct.  26th,  1915. 
Editor  Bookseller  and  Stationer. 

Let's  have  a  round  table  discussion 
on  the  window  display  question.  I  be- 
lieve that  we  booksellers  and  stationers, 
as  subscribers  to  the  trade  paper,  could 
add  still  further  to  the  valuable  service 
we  obtain  through  this  medium,  if  we 
ourselves  were  to  voice  opinions  and 
offer  suggestions  more  frequently  in  its 
columns.  I  may  add  that  I  have  been 
moved  to  this  course  by  the  recent  casti- 
gation  we  as  a  mercantile  class  got  in  a 
recent  issue  of  Bookseller  and  Sta- 
tioner, and  1  was  particularly  interested 
in  the  letter  from  Mr.  Grigg,  of  Pem- 
broke, appearing  in  the  October  number, 
called  forth  by  the  article  to  which  I 
have   referred. 

Getting  back  to  my  subject  of  win- 
dow display,  1  am  submitting  here  the 
remarks    I    read    in    a    paper     which     I 


"The  more  simple  a  window  is  trim- 
med, the  more  effective  it  usually  is.  A 
crowded  window  is  confusing.  There  are 
advocates  of  both  methods,  however. 
For  instance,  1  have  heard  that  in  Eng- 
land the  shopkeeper  likes  to  show  just 
as  many  of  his  different  wares  in  the 
window  at  one  time  as  he  possibly  can. 
I  have  seen  many  splendidly  trimmed 
windows  here,  where  every  inch  of  avail- 
able space  was  used,  and  I  do  not  hesi- 
tate to  confess  that  I  spent  many  a  min- 
ute studying  these  displays.  Had  I  not 
had  time  on  my  hands  and  was  some- 
what curiously  interested,  however,  I 
do  not  believe  I  would  have  received  the 
same  impression.  My  great  objection 
to  windows  filled  with  a  multitude  of 
different  items  is  that  they  leave  one 
without  any  very  definite  impression. 
He  walks  by,  perhaps  merely  glancing 
at  the  display  as  he  does  so,  and  if  he 
sees  many  different  objects,  none  of  them 
get  any  particular  attention.  Please 
note  that  I  say  many  different  items.  A 
bulky  showing  of  one  or  several  items  is 
very  effective  and  impressive.  For  ex- 
ample, a  window  filled  with  lemonade 
pitchers  on  a  hot  day  is  inviting;  we 
might  even  say  compelling.  Many  mer- 
chants will  quite  agree  with  me  as  to 
this,  but  will  say  they  never  carry  suffi- 


tration  merely  to  emphasize  the  value 
and  importance  of  simplicity.  Try  plac- 
ing a  few  harmonious  items  in  the  win- 
dow, giving  each  sufficient  room  to  make 
a  showing.  By  harmonious  items  I 
mean  not  to  mix  enameled  ware  with 
dry  goods,  or  kitchen  ware  with  toys. 
Keep  conflicting  interests  out  of  the  win- 
dow. Stick  to  simple  displays  and  show 
each  time  a  few  choice  items.  Save 
something  for  your  next  trimming. 
Avoid  going  to  any  extremes,  and  do  not 
attempt  more  than  you  are  sure  you  can 
handle." 

As  the  writer  of  the  article  intimates, 
his  observations  invite  discussion,  and 
if  you  see  lit.  Mr.  Editor,  to  publish  this 
letter,  along  with  the  copy  of  the  article 
which  I  am  sending  herewith,  I  will  scan 
the  pages  of  the  December  issue  care- 
fully for  suugestions  which  I  hope  it 
will  bring  forth  from  other  booksellers 
and  stationers.  Meanwhile,  I  may  say 
that  I  am  adhering  to  the  "simplicity 
idea"  in  my  Hallowe'en  window,  de- 
pending on  a.  striking  display  of  false 
faces  to  serve  the  double  purpose  of 
boosting  my  sales  of  these  items,  and 
serving  to  suggest  my  store  as  the  right 
spot  to  visit  in  search  of  Hallowe'en 
goods  as  a  class.     If  other  dealers  think 


OaS  ■  l~i.ll  J  1  ftpl-flB 


A  window  display  of  Greeting  Cards  at   Breatano's  Bookstore,    New    York.     This    half-tone   is    presented    through 

the  courtesy  of  Rust  Craft,  Boston. 


picked  up  on  my  own  magazine  counter, 
being  attracted  to  it  by  its  title,  "Sim- 
plicity in  Window  Trimming."  The 
writer  savs : 


cient  stock  of  an  item  to  make  such  a 
bulky  trim.  All  well  and  good,  1  would 
not  advise  using  all  the  stock  for  the 
trim  anyway,  and  used  the  above  illus- 
31 


the    plan    I    have    adopted    is    wrong,    I 
would  like  to  hear  their  reasons. 
Yours  truly, 

A    STATIONER, 


Ciever  Display  Stunts  to  Help  Boost  Sales 


A' Display  Rack  for  Novels 
The  paper  bound  novels  sell  exceeding- 
ly well  when  placed  on  a  centre  bargain 
table,  but  as  these  tables  are  usually 
small  a  big  assortment  cannot  be  placed 
on  one  table.  By  making  a  rack,  such  as 
shown  in  the  diagram,  about  three  times 
the  number  of  books  can  be  placed  on 
sale.  This  rack  is  built  of  real  light 
Lumber  and  is  placed  on  the  counter  like 
an  inverted  "V".  Shelves  are  made  to 
slant  downward  at  the  back  end,  the  pur- 


post  cards."     Other  good  ideas  set  forth 
in  that  paper  follow: 


/10i^t\ 

^Sp 

lift 

Mil 

M 

•HI 

that  the  price  and  a  short  line  of  word- 
ing can  be  placed  on  the  card. 


Do  You  Sell  Chewing  Gum? 

A  neat  way  of  displaying  chewing 
gum,  which  is  sold  by  many  stationers, 
especially  in  the  cities  where  combina- 
tion stocks  of  stationery,  cigars  and  to- 
bacco are  common,  is  to  show  the  chew- 
ing gum  packages  on  the  show  case  and 
making  a  big  display  of  it  is  to  use  pic- 
ture frames.    Take  frames  that  are  4  or 


When  'crowded  for  space  for  toys,  try 
standing  dolls  in  tumblers.    Put  two  or 

three  rows  of  these  across  the  counter. 

*     »     * 

How   to    Display  Post    Cards 

Post  cards  that  come  in  a  series  can 

be  displayed  in  the  window  by  taking  a 

14  x  22  inch  card.    This  card  will  hold 

12  subjects  and  allow  spaces  between  so 


pose  of  this  being  to  hold  the  books  from 
falling  on  the  floor. 


A  Good  Suggestion 
A  suggestion  from  the  5  and  10c  Maga- 
zine: "Steel  pens  can  be  made  plainer 
to  the  eyes  by  covering  them  with  a 
small  plate  glass  that  magnifies,  or  put- 
ting them  in  a  small  fish  bowl.  The 
same  authority  suggests  stringing  hair 
nets,  or  any  light-weight  articles,  by 
means  of  two  heavy  threads  from  ceiling 
to'  counter,   as   is   frequently  done   with 


LATEST 

)  MODELS 

OUR 

3RICE  6  1 

5  inches  wide  and  about  12  inches  long, 
and  take  the  mats  out  of  the  frames,  and 
by  putting  the  four  of  them  together  in 
the  form  of  a  hollow  square,  you  have  a 
neat  display  case.  In  this,  stack  the 
chewing  gum,  all  the  various  kinds  to- 
gether, such  as  Kiss-me,  Yucatan,  Spear- 
mint, Doublemint,  Beeman's  Pepsin,  etc. 
Put  a  large  sign  a  little  back  of  the  cen- 
tre of  the  display  and  notice  the  im- 
proved sales  on  chewing  gum. 

Editor's  Note:  The  four  illustrations  on  this 
page  are  reproduced  from  the  "5  and  10c  Store 
Magazine." 


Window  Display  Ideas  for  Selling  Lead  Pencils 


TAKE  strings  and  tic  them  around 
the  ends  of  lead  pencils  at 
intervals  of  twb  inches,  thus 
forming  a  ladder.  Make  sufficient 
of  these  ladders  to  cover  the  width 
of  your  window  to  a  height  of 
six  feet.  These  pencils  may  then  be 
hung  directly  against" the  window.  There 
will,  of  course,  be  plenty  of  opening  to 
see  whatever  else  may  be  displayed  in 
tin1  window.  The  lattice  work  formed  by 
the  pencils  will,- in  fact,  serve  as  a  mag- 
net, attracting  attention  and  arousing 
curiosity,  so  that  people  who  would  pass 
by  a  more  conventional  window  display 
will  stop  lo  examine  this  one. 

Display  cards  with  prices  should  be 
shown  in  each  ladder.  On  the  first  lad- 
der, for  instance,  a  card  such  as  shown 
in    accompanying  panel. 

Similar  cards  with  the  different  prices 
should  be  given  on  the  other  ladders. 


PENCILS  ON  THIS  LADDER 

lc  EACH 

10c  DOZEN 


There  isn't  much  work  entailed  in 
working  out  this  idea,  which  is  an  orig- 
inal suggestion  on  the  part  of  Bookseller 
and  Stationer. 

Who  will  be  the  first  to  adopt  it? 

If  you  act  on  this  suggestion,  have  the 
window  photographed  and  if  you  will 
send  in  the  photograph  it  will  be  repro- 
duced in  the  next  issue  of  Bookseller 
and   Stationer.  ' 

Another  display  idea  foi;  pencils  is  set 
forth  in  the  " 5  and  10c  Magazine"  as 
follows : 

32 


To  make  a  large  cross  counter  display 
of  lead  pencils  take  two  glass  shelves 
six  inches  wide  and  the  same  length  as 
the  width  of  your  counter.  Stand  them 
on  edge  across  the  counter  about  six 
inches  apart  and  fasten  them  there  by 
using  small  corner  braces.  Put  a  false 
bottom  of  about  4  inches  in  height  in 
this  bin  and  stand  pencils  on  end  between 
the  false  bottom  and  the  glass  so  as  to 
make  a  solid  display.  After  this  has 
been  done,  fill  the  bin  with  pencils  scat- 
tered in  loosely.  Such  a  display  can  be 
used  for  the  2  for  5c  or  the  3  for  5c  pen- 
cils, mixing  the  various  kinds  of  one 
price  together.  At  the  front  and  back 
end  of  the  bin  small  pieces  of  plate  glass 
about  six  inches  square  should  be  used, 
so  that  the  pencils  will  not  slide  out.  If 
this  is  not  obtainable  use  window  glass 
or  something1  similar. 


ACROSS  CANADA  TRADE  NEWS 


Visits  Toronto 
Annually 

Miss  Tweedie,  of  Moncton,  Sets  Good 

Example  for  Other  Canadian 

Booksellers    in    Selling 

New  Fiction 

MISS  HATTIE  TWEEDIE,  of 
Moncton,  N.B.,  who  conducts 
one  of  the  most  successful 
book  and  stationery  stores  in  the  Mari- 
time Provinces,  was  in  Toronto  on  her 
annual  fall  buying  trip  for  ten  days  in 
October.  Miss  Tweedie  has  missed  only 
one  of  these  yearly  visits  to  Toronto  in 
the  last  dozen  years,  and  a  tribute  to  the 
city  and  the  members  of  the  book  trade 
generally  is  the  fact  that  each  successive 
visit  serves  to  increase  her  admiration 
for  Toronto  and  Torontonians.  In  the 
course  of  an  interesting  interview  on 
the  occasion  of  Miss  Tweedie 's  call  at 
the  office  of  Bookseller  and  Stationer  she 
had  some  complimentary  and  encourag- 
ing things  to  say  in  expressing  her  ap- 
preciation of  the  paper,  and  she  did  not 
hesitate  to  deliver  a  few  thrusts  of  ad- 
verse criticism  as  well.  Bookseller  and 
Stationer  could  not  see  eye  to  eye  with 
Miss  Tweedie  in  reference  to  all  of  the 
criticism  which  she  offered,  but  on  the 
other  hand,  some  of  the  points  she  scored 
were  well  founded,' and  will  be  duly  ob- 
served in  the  efforts  of  the  editor  to  im- 
prove the  service  which  the  paper  is 
giving  to  the  book  trade  of  Canada. 

As  Bookseller  and  Stationer  on  a  pre- 
vious occasion  has  stated,  Miss  Tweedie 
is  particularly  successful  in  selling  new 
fiction,  and  she  sets  a  good  example  for 
other  booksellers  to  follow  in  keeping  a 
close  record  of  sales.  Her  annual  sales 
of  copyright  novels  have  reached  as  high 
as  1,400  copies  in  one  year  by  actual 
count,  and  as  Miss  Tweedie  said,  this  is 
really  short  of  the  actual  number  sold, 
because  in  rush  times,  particularly  dur- 
ing Christmas  trade,  it  is  difficult  to  find 
time  to  make  entries  of  all  sales. 

Moncton,  with  its  adjacent  settle- 
ments, has  a  population  of  about  15,000. 
What  other  city  of  that  size  in  Canada 
has  a  book  store  which  can  show  as  good 
a  record  of  fiction  sales  as  this? 


Idea    for   Book   Window. 

Whitby,  Ont.,  Oct.  22.— Mr.  T.  G. 
Whitfield,  bookseller  and  stationer,  of 
Whitby,  recently  entered  Oshawa  Hos- 
pital, where  he  was  operated  upon  for 
an  internal  abscess.  His  friends  will  be 
pleased  to  learn  that  Mr.  Whitfield  is 
recovering  rapidly,  and  that,  though  he 
is  still  confined  to  the  hospital,  he  will 
be  able  to  return  to  his  business  in  the 
course  of  about  a  month.  During  his 
absence   his  son  Gordon  is  in   charge. 


KILLED  IN  ACTION 

Montreal,  Oct.  28. — Lt.  William  Deas, 
of  the  11th  Argyle  and  Sutherland  High- 
landers, who  was  for  a  number  of  years 
Ontario  traveller  for  McFarlane,  Son  & 
Hodgson,  wholesale  stationers,  Mont- 
real, was  killed  in  action  at  Hill  70, 
France,  on  September  26.  He  came  from 
Kirkcaldy,  Scotland. 

Among  the  soldiers  killed  in  the  Hill 
70  action  in  Northern  France  on  Septem- 
ber 26th  was  Lieut.  William  Deas,  a 
member  of  the  11th  Argyle  and  Suther- 
land Highlanders  and  formerly  of  Mont- 
real. Lieut  Deas  was  the  only  son  of 
Mrs.  W.  Deas,  -of  Kirkcaldy.  Scotland, 
and  while  in  Canada  was  traveller  in 
Ontario  for  McFarlane,  Son  &  Hodg- 
son, wholesale  stationers,  of  Montreal. 
He  was  well  known  in  sporting  circles 
in  that  city,  having  been  captain  of  the 
Scottish  Rugby  Football  Club.  He  had 
also  played  with  the  London  Scottish 
Football  Club,  London. 


Sydney,  C.B.,  Oct.  26.— John  Mcln- 
tvre.  formerly  of  Hall's  Bookstore,  who 
joined  the  ,16th  Battery  last  week,  was 
presented  with  a  handsome  wrist  watch 
yesterday  by  the  firm  and  staff  of  the 
store. 

33 


Napanee  Bookseller's 
Suggestion 

Would  Have  Plan  Evolved  Whereby 

All  School  Books  Could  be 

Ordered     From     One 

Distributing  Firm 

A.  E.  Paul,  of  Paul's  Book  Store, 
Napanee,  Ontario,  has  been  a  subscriber 
for  Bookseller  and  Stationer  for  over 
twenty  years,  and  he  expresses  satisfac- 
tion with  the  service  it  is  giving. 

Mr.  Paul  desired  to  see  a  plan  evolved 
whereby  school  books  could  be  ordered 
from  one  distributing  firm  instead  of 
nearly  a  dozen  houses  as  at  present. 

The  existing  condition,  he  argues, 
means  a  considerable  loss  on  school  book 
business. 

As  to  the  influence  of  Bookseller  and 
Stationer,  Mr.  Paul  stated  that  he  fre- 
quently ordered  goods  he  saw  advertised 
in  its  columns. 

Mr.  Paul  registered  a  protest  in  his 
communication  against  the  Government 
action  in  awarding  school  book  contracts 
to  Toronto  department  store  firms. 

MacPherson  &  Burnett,  of  Souris, 
Man.,  a  town  of  2,000  population,  in  fill- 
ing out  the  special  form  sent  out  by 
Bookseller  and  Stationer,  expressed 
satisfaction  with  the  service  given  by 
Bookseller  and  Stationer,  and  stated 
that  they  found  it  a  help  as  a  guide  in 
their  buying.  The  departments  of  this 
store,  in  addition  to  books  and  station- 
ery, include  sporting  goods,  cameras  and 
supplies,  musical  merchandise  (including 
phonographs),  wallpaper,  pictures  and 
picture  framing,  toys  and  fancy  goods. 
The  store  has  also  a  circulating  library. 

"Window  Trimming  in  Small  Towns" 
was  the  subject  suggested  by  F.  E.  Can- 
telon,  of  Hanley,  Sask.,  for  discussion  in 
an  early  issue  of  Bookseller  and  Sta- 
tioner. Hanley  is  a  village  of  about  four 
hundred  population.  Mr.  Cantelon  said 
that  he  specialized  in  the  sale  of  6d. 
hooks.  -It  is  worthy  of  note  that  this 
store  has  a  camera  department,  includ- 
ing a  developing  and  printing  service. 


Gardwritiag  Aade  (asy 


^KTDCdwapds 


LESSON  NO.  10 


IN  lesson  No.  9  which  appeared  in  this  paper,  I  demons- 
trated how  to  use  shading  on  square  faced  letters.  I 
did  so  because  the  style  of  shading  featured  in  lesson 
No.  9  was  easier  made,  and  better  for  the  beginner,  than 
the  spurred  Roman  shown  in  the  accompanying  Chart  No. 
10,  and  described  fully  in  this  lesson.  In  this  lesson  I 
will  also  take  up  border  ruling  and  corner  designs,  and 
also  the  mixing  of  shades. 

The  formation  of  the  Roman  alphabet  and  numerals 
was  gone  into  and  thoroughly  explained  in  lessons  7  and 
8  published  in  previous  editions  of  this  paper  and  by  this 
time  you  should,  if  you  have  been  diligent  in  practice, 
have  no  difficulty  in  making  complete  show  cards  with 
this  style  of  type.  The  shading  on  this  formation,  being 
more  difficult  than  in  lesson  No,  9,  you  should  make  an 
extra  effort  to  master  it. 

There  is  one  thing  which  should  be  impressed  very 
thoroughly  upon  the  beginner  and  that  is  the  all  import- 
ance of  this  branch  of  the  show  card  work.  S'lading  has 
been  in  vogue  ever  since  show  card  writing  has  been  recog- 
nized as  a  trade  by  itself,  and  is  still  just  as  necessary  to 


know.  There  is  no  way  that  the  plainness  can  be  taken  off 
a  show  card  quicker  than  by  the  use  of  a  shade.  By  its  use 
a  plain  black  and  white  card  can  be  made  to  attract  the 
prospective  customer,  when  the  plain  card  would  be  passed 
unnoticed.  It  has  the  effect  of  making  the  black  letter 
stand  in  relief  from  the  white  background. 

THE  CHART— UPPER  CASE 

The  shadow  on  the  letter  "A"  is  composed  of  five 
complete  strokes.  Stroke  3  will  be  found  to  be  the  most 
difficult  one.  At  the  finish  of  this  stroke  it  is  necessary 
to  turn  the  handle  of  the  brush  to  the  left  in  order  to 
get  it  to  meet  the  cross  bar  of  the  letter  squarely. 

B's  shadow  is  made  with  four  strokes  of  the  brush. 
Curve  strokes  3  and  4  are  made  with  the  same  movement. 

Shade  stroke  1  of  C  is  found  on  many  other  letters 
and  needs  much  practice.  This  must  be  made  quickly  to 
get  a  smooth  stroke. 

Shade  stroke  1  of  "D"  is  made  more  frequently  than 
any  other  stroke.  Note  how  often  it  appears  through  the 
chart.     This  should  be  made  often  until  perfected. 


ABeDEFGMIJKLMN 


/.  4y     / 


2.  «  2.  1.  2  S. 


f  /  / 


6.  2 


abcdef 

GpqFstuvwxj^^ 


ie3^5678  9 


/        / 


QKant     IO. 


£r.o.£j*22 


■s 


.14 


BOOKSELLER     AND     STATION  E R 


The  shade  necessary  for  the  "E"  and  "F"  is  com- 
posed of  four  strokes  for  each  letter.  Stroke  4  is  a  small 
one  but  must  be  kept  parallel  with  the  centre  stroke  of 
the  letter. 

It  is  absolutely  imperative  not  to  allow  the  shade  to 
touch  the  letter.  The  curve  finish  of  stroke  2  of  G  is  made 
by  lifting  the  brush  while  turning  the  curve. 

The  letter  "H"  is  composed  of  six  shade  strokes. 
Stroke  4  is  similar  to  those  on  "E"  and  "F." 

The  finish  of  the  shade  stroke  1  of  the  letter  "J"  is 
made  by  turning  the  brush  to  the  left  and  finishing  the 
stroke  off  square. 

Shade  stroke  3  of  K  you  will  find  the  most  difficult  on 
this  letter.  It  is  necessary  to  turn  the  brush  to  the  left, 
and  when  lifting  it  turn  downwards  to  get  into  the  angle 
of  the  letter. 

The  shade  of  the  letter  "L"  is  quite  simple  as  com- 
pared with  some  of  the  other  letters.  However,  much 
practice  is  needed  in  these  strokes  especially  No.  2. 

The  letters  "M"  and  "N"  are  difficult  letters  to 
shade.  It  is  the  angles  on  the  ends  of  strokes  3,  4  and  5 
which  cause  the  beginner  much  trouble.  On  stroke  4  the 
brush  must  be  drawn  down  with  the  full  width  until  the 
narrow  part  is  reached.  The  angles  are  filled  in  by  turn- 
ing the  right  hand  side  of  the  brush  downward.  Strokes 
3  and  5  start  off  with  a  fine  stroke  and  are  made  the 
reverse  of  stroke  4. 

The  letter  "0"  shade  is  simply  two  quick  curved 
strokes. 

The  pointed  effect  of  shade  stroke  4  of  "P"  is  made 
by  lifting  the  lower  side  of  the  brush  first. 

Stroke  2  of  "Q"  unlike  that  of  "0"  must  be  finished 
square. 

Shade  strokes  4  of  "R"  and  1  of  "S"  need  a  great 
deal  of  attention. 

Stroke  2  of  "T"  is  narrower  than  the  rest  of  this 
letter.     It  is  made  with  the  side  of  the  brush. 

The  letter  "U"  has  three  shade  strokes  and  they  all 
need  much  practice. 

The  "V"  and  "W"  shadows  are  much  the  same  as 
those  of  "M"  and  "N."  The  same  principle  that  applies 
to  the  latter  should  be  used  for  the  former. 

Shade  stroke  1  and  5  of  "X"  should  appear  as  one 
continuous  stroke,  as  should  4  and  2  of  the  same  letter. 

Stroke  4  of  the  letters  "X"  and  "Y"  are  to  be  made 
the  same  as  stroke  3  of  "K." 

The  peculiar  formation  of  "Z"  makes  its  shading 
difficult.     This  letter  needs  much  attention. 

Lower  Case. 

If  you  accomplish  the  shading  on  the  upper  case  let- 
tering before  attempting  the  lower  case  work  the  latter 
will  be  easier. 

All  six  strokes  of  "A"  require  a  lot  of  practice  as  do 
the  four  strokes  of  the  letter  "B. " 

Strokes  2  and  3  of  letter  "C"  can  be  made  with  one 
stroke  of  the  brush,  with  practice. 

The  shade  stroke  3  of  "D"  needs  a  lot  of  attention  in 
order  to  get  the  curved  beginning  correctly. 

All  the  shade  strokes  of  "E"  have  appeared  in  pre- 
vious shadows  and  should  now  be  made  easily. 

Stroke  4  of  "F"  should  be  made  many  times  in  order 
to  get  the  right  curve. 

"G. "  The  shadow  on  this  letter  is  all  curves.  Hours 
of  practice  on  these  alone  is  not  too  much.  Stroke  3  of 
the  shadow  of  "H"  is  often  made  in  two  strokes,  but  for 
the  purpose  of  getting  speed  in  the  work  it  is  best  to 
make  it  without  having  to  lift  the  brush. 

The  shadow  on  the  clots  of  "I" 
~mall  but  need  to  be  made  correctlv. 


The  shade  on  the  lower  case  "K"  is  the  same  as  that 
on  the  upper  case. 

The  shade  stroke  3  and  5  of  "M"  and  3  of  "N"  are 
made  the  same  as  stroke  3  of  "H."  Just  one  stroke  of 
the  brush. 


l. 

2. 


6. 

7. 
8. 

a 
10. 


^ 


nf 


II.  15 

12.  ig.= 

-  13.     17- 


""» 


*■  >> 


I ! 


18. 


q 


Fig.  2. 


Chart  showing  various  stylesof  borders  and  corner  pieces 

The  "0"  and  "P"  shadow  is  the  same  foundation 
as  the  upper  case  letter. 

Shade  stroke  2  of  "Q"  is  of  similar  formation  to  that 
of  3  of  the  lower  case  "D." 

Stroke  3  of  "R"  is  one  that  needs  frequent  practice. 

The  shade  of  the  "S"  is  the  same  as  the  upper  case. 

Stroke  2  of  letter  "T,"  and  1  of  letter  "U,"  are  both 
the  same  and  it  is  quite  important  to  have  them  made 
gracefully.    Practice  these  often. 

The  V,  W,  X  and  Z  shadings  are  all  the  same  as  the 
upper  case  lettering  but  don't  be  afraid  to  practise  them 
again. 

Stroke  4  of  the  "Y"  is  the  only  one  in  the  alphabet, 
and  for  this  reason  it  needs  a  lot  of  hard  practice. 

All  the  lines  composed  in  the  shading  the  figures  are 
used  in  some  way  or  other  in  shading  the  letter  so  they 
do  not  need  to  be  gone  into  separately.  It  is  enough  to 
say  that  each  time  you  practise  a  stroke,  no  matter  how 
often  you  have  done  it  before,  will  do  you  the  world  of 
good  both  for  shading  and  letter  formation  because  the 
majority  of  strokes  go  hand  in  hand. 

How  to  Keep  Brushes. 

It  is  impossible  to  make  this  class  of  shading  unless 
you  keep  the  brush  flat  pointed  at  all  times.  There  should 
be  no  going  over  the  work  two  or  three  times.  Every 
stroke  should  be  made  with  one  sweep  of  the  brush. 

Shade  Mixing 

I  will  name  a  few  shades  which  are  used  extensively 
for  shading  purposes.  These  added  with  the  greys  taken 
up  in  lesson  No.  9  will  give  you  a  good  assortment  for 
some  time  to  come. 

Pale  green  is  mixed  by  putting  a  small  portion  from 
vnur  regrular  green  colors  into  about  8  or  10  times  as  much 


35 


P,  OOKSELLER  AND  STATI0NK1! 


white.  Mix  thoroughly  and  add  either  pigments  until 
desired  shade  is  reached.  Pale  green  has  always  been  a 
favorite  for  shading  or  line  ruling. 

Pale  Blue  is  mixed  similar  to  the  green  except  that 
the  blue  is  used  to  color  the  white.  If  ultramarine  blue 
is  used  care  must  be  taken  not  to  add  too  much  as  this 
color  is  very  strong. 

Flesh  shade  is  made  by  mixing  a  small  quantity  of 
yellow  and  red  into  a  larger  quantity  of  white. 

A  mixture  of  a  small  quantity  of  yellow  in  white 
makes  a  cream  that  can  be  used  for  lettering  or  ruling  on 
dark  cardboard. 

When  brown  tones  are  used  on  a  card,  a  shade  mixed 
from  small  quantities  of  red,  yellow  or  black  mixed  in 
white.  Use  white  until  a  light  shade  of  brown  is  pro- 
duced. 

To  get  a  violet  shade  mix  a  small  portion  of  blue  and 
red  in  a  much  larger  quantity  of  white.  This  is  an  excel- 
lent shade  for  ruling  and  scrolling  on  white  card. 

Mix  all  these  shades  thoroughly.  *A  small  quantity  of 
each  shade  should  made  and  kept  moist  and  covered  in  a 
small  screw  top  jar. 

Border  Ruling 

Among  the  many  branches  of  show  card  work,  ruling 
borders  both  plain  and  fancy  is  one  of  great  importance. 

You  must  learn  to  do  this  work  quickly  and  accur- 
ately. 

Use  a  ruler  about  24  inches  in  length.  It  must  be 
absolutely  straight.  There  is  a  heavy  one  in  use  with  a 
heavy  brass  edge  riveted  on  that  is  an  exceptionally 
good  one  for  cardwriting  purposes.  Always  mark  out 
the  border  first  with  pencil. 

When  making  the  border  with  pen  or  brush  use  the 
edge  of  the  ruler  that  does  not  rest  on  the  card.  Both 
sides  can  be  used  by  turning  the  ruler  over.  A  smudge  is 
almost  sure  to  result  if  you  attempt  to  border  with  the 
side  of  the  ruler  that  rests  flat  upon  the  surface  of  the 


Various  Styles  of  Borders 

Border  No.  1  is  made  with  a  stub  pen.  This  is  the  most 
used  of  all  borders.  No.  2,  is  double  pen  border.  It  is 
ahsolutely  necessary  that  the  lines  run  parallel. 

No.  3  is  made  with  a  No.  6  red  sable  writer  brush.  No. 
4  is  a  combination  of  the  pen  and  brush.  No.  5  shows  a 
grey  centre  with  a  broken  pen  line  on  either  side  of  it. 
This  style  is  quickly  made  and  is  quite  effective.  Any 
color  can  be  used  for  the  centre. 

No.  6  shows  the  double  broken  pen  line  border. 

No.  7  is  a  pen  and  brush  combination.  No.  8  has  the 
pen  border  on  both  sides  of  the  shade  line. 

No.  9  shows  a  broken  centre  brush  line  with  the 
straight  pen  line  on  both  sides.  No.  10  is  the  double 
brush  line. 

Below  the  border  designs  are  corner  pieces  which  can 
be  used  with  the  borders,  as  the  accompanying  card 
illustrates. 

Corner  piece  No.  11  is  made  entirely  with  the  pen. 
The  conventional  corner  design  is  simply  outlined  and 
filled  in.    This  can  be  used  with  border  No.  2. 

No.  12  is  even  simpler  than  No.  11.  It  is  also  made 
with  the  pen  and  can  be  used  with  border  No.  2.  No.  13 
is  a  little  more  difficult  and  must  be  done  more  carefully. 
Similar  designs  to  this  were  used  in  the  old  school  drawing 
books.  No.  15  and  16  shows  pen  corner  pieces  which  can 
be  used  with  No.  2  border  and  which  are  quite  simple  to 
execute. 

No.  17  is  also  quite  simple  to  make.  It  is  just  as 
quickly  made  with  a  wavy  stroke  across  the  corner  to 
join  up  the  two  ends  of  the  border  lines. 

Nos.  14  and  18  show  a  little  more  difficult  part  of  the 
work,  but  with  care  can  be  made  accurately.  No.  14  can 
be  used  in  conjunction  with  border  No.  5  and  No.  18  with 
border  No.  8. 

Other  branches  of  show  card  writing  will  be  taken  up 
in  Lesson  No.  11  to  appear  later  in  this  paper. 


NEW    MUSIC    COPYRIGHTS 

Our  Empire  Boys.  Words'  and  Music  by 
Franka  Morland-Davies.  Arranged  by 
Jules  Brazil.  Franka  Morland-Davies, 
Toronto,  Ont. 

Neutral.  March  Two  Step.  By  Harry  J. 
Lincoln.  (Music.)  Vandersloot  Music 
Publishing'  Co.,  Williamsport,  Pa. 

Dove  of  Peace.  (Waltzes.)  By  Carl 
Loveland.  (Music.)  Vandersloot  Music 
Publishing  Co.,  Williamsport,  Pa. 

Everybody  Loves  a  Little  Bit  of  Irish. 
Music  by  Chester  W.  Smith.  Words 
by  Louis  Weslyn.  Jerome  H.  Remick 
&  Co.,  New  York. 

Memories.  Words  by  Gustave  Kahn. 
Music  by  Egbert  Van  Alstyne.  Jerome 
H.  Remick  &  Co.,  New  York. 

Going  to  Pieces.  (Rag  One  Step.)  By 
Karl  Kaffer.  (Music.)  Jerome  H.  Re- 
mirk  >S:  Co.,  New  York. 

When  the  Stars  in  the  Skies.  Words  by 
Richard  Bartow.  Music  by  Robert  B. 
Stirlinu'.  Jerome  H.  Remick  &  Co.. 
New  York. 

Come  On  Along.  (Fox  Trot.)  By  Egbert 
Van  Alstyne.  (Music.)  Jerome  H. 
Remick  & 'Co.,  New  York. 


The  Raggy  Fox  Trot.     By  Laurence  E. 

Goffin.     (Music.)     Jerome  H.  Remick 

&  Co.,  New  York. 
Because  It's  You.     (Words  and  Music.) 

By  Helen  Trix.    Jerome  H.  Remick  & 

'Co.,  New  York. 
Bimba  Mia.    Hesitation  Valse.    By  Wil- 
liam J.   C.  Lewis.      (Music.)      Jerome 

H.  Remick  &  Co.,  New  York. 
Marching  Thro'  Berlin.    Words  by  Jock 

Shepard.     Music  by  Theo.  J.  Hutton. 

Theopbilus    Jackson    Hutton,    L.A.B.. 

Vancouver,  B.C. 
Les  Fillettes  au  Bois.    Polka  de  Concert. 

Par  L.  G.  Hasenier.     (Musique.)  J.  E. 

Belair,  Montreal,  Que. 
Good  Luck  to  the  Boys  of  the  Allies. 

Words  and   Music  by  Morris  Manley. 

Morris  Manley.    Windsor,  Ont. 
Friend  Highball.     Words  and  Music  by 

William  J.  McKenna.    Jerome  H.  Re- 
mick &  Co.,  New  York. 
I'm  Going  Back  to  Frisco  Town.    Words 

and   Music   by   William   J.   McKenna. 

Jerome  H.  Remick.  New  York. 
Waltz  With  Me.    (Waltzes.)    By  Louise 

V.  Gustin.    Jerome  H.  Remick  &  Co., 

Xew  York. 

36 


THE   DEVIL'S    BAG 

"I  saw  the  Devil  walking  down  the  lane 
Behind  our  house.     There  was  a  heavy 

bag 
Strapped   tightly  on   his  shoulders,  and 

the  rain 
Sizzled  when  it  hit  him.  He  picked  a  rag 
Up   from  the  ground   and  put  it  in   his 

sack, 
And  grinned  and  rubbed  his  hands. 

There  was  a  thing 
Moving  inside  the  bag  upon  his  back — 
It  must  have  been  a  soul!  I  saw  it  fling 
And  twist  about  inside,  and  not  a  hole 
Or  cranny  for  escape!  Oh,  it  was  sad! 
I  cried,  and   shouted  out,  'Let  out  that 

soul!' 
But  he  turned  round,  and.  sure,  his  face 

went  mad, 
And   twisted  up  and  down,  and  he  said 

'Hell!' 
And    ran    away.     .     .     .     Oh,    mammy! 
I'm  not  well." 
— From  the  new  volume  of  poems  by 
James    Stephens,    entitled    "The    Rocky 
Road   to   Dublin." 


FIVE  TO  TWENTY-FIVE  CENT  BUSINESS 

Variety  Trade  News 


PRACTICAL  "little  gifts''  arc 
stronger  than  ever  in  the  trade 
this  year  and  in  some  stores,  sep- 
arate departments  are  being  devoted  to 
these  items  which  comprise  a  wide  range 
of  merchandise.  This  is  a  particularly 
suitable  feature  for  the  5c  to  25c  depart- 
ment" in  the  book  and  stationery  store. 
The  suggestion  is  made  that  bookstores 
might  suitably  be  advertised  under  the 
distinctive  title  of  "gift  shops,"  and 
this  should  be  advantageously  done  not 
only  at  Christmas  time,  but  all  the  time, 
so  as  to  promote  year-round  selling  of 
"gifts." 

Pictures  have  never  had  sufficient  at- 
tention in  bookstores,  but  think  of  thu 
wide  possibilities  in  developing  business 
by  selling  pictures!  There  are,  of  course, 
many  good-selling  pictures  that  are  too 
expensive  for  sale  in  a  5c  to  25c  depart- 
ment, but  it  will  be  easy  to  so  adjust 
the  stock  arrangement  to  have  the  cheap- 
er pictures  in  the  "5c  to  25c  depart- 
ment" and  the  higher-priced  ones  in 
another  department.  These  are  inciden- 
tals that  can  readily  be  adjusted.  The 
main  thing  is  that  they  should  be  in- 
cluded in  the  stock  of  the  book  and  sta- 
tionery store  and  their  sale  actively 
pushed. 

With  these  items  there  are  countless 
other  little  art  novelties  which  will  make 
up  a  most  inviting  department,  one 
which  will  turn  out  to  be  a  magnet  draw- 
ing people  to  the  store  because  of  the 
very  attractiveness  of  these  goods. 

Fred  W.  Rust,  of  "Rust  Craft,"  Bos- 
ton, submits  the  following  suggestions  re- 
lative to  "gift"  goods,  which  Canadian 
booksellers     and     stationers     will     find . 
worthy  of  their  careful  consideration: 

"There  are  now  on  the  market  a  num- 
ber of  lines  made  up  of  little  gifts — 
gifts  that  retail  from  twenty-five  cents 
to  a  dollar — in  beautiful  boxes,  and  with 
attractive  verses  suited  both  to  the 
articles  and  to  the  persons  to  whom  they 
are  to  be  sent.  Among  them  we  may 
mention  bayberry  dips,  bulbs  in  'jilt 
boxes,  paper  cups  in  gift  cases,  as  well  as 
many  other  novelties  in  paper  which  one 
must  see  in  order  to  appreciate.  The  way 
in  which  these  little  gifts  are  boxed  ia 
distinctly  novel. 

"You  doubtless  remember,  as  the 
writer  does,  the  larse  sale  of  art  calen- 
dars a  few  years  ago.  Everyone,  it 
seemed,  was  buying  them,  and  it  was 
hard  to  keep  enough  in  stork  to  supply 


the  demand.  Then  some  people  tired  of 
these  and  wanted  something  different, 
and  the  greeting  card  business  was  the 
result.  These  cards  are  still  having  a 
splendid  sale  and  you  must  have  a  good 
supply  on  hand  this  fall  or  you  will  dis- 
appoint many  of  your  customers.  But 
people  are  always  looking  for  something 
new,  too,  and  little  gifts  seem  to  be  what 
they  are  looking  for  at  the  present  time. 

' '  Some  years  ago,  when  times  were 
better,  expensive  presents  were  given 
by  many  people  to  those  who  were  mere- 
ly good  frinds.  It  was  the  'taken  for 
granted '  thing  to  do.  Then  many  came 
to  the  realization  that  it  was  useless  ex- 
travagance, and  some  went  so  far  as  to 
send  penny  post  cards  and  congratulated 
themselves  on  being  active  members  of 
'The  Society  for  the  Prevention  of 
Useless  Giving.'  The  pendulum  has  now 
swung  in  the  other  direction  and  the 
giving  of  small,  practical  gifts  is  the 
happy  result. 

"Do  not  fail  to  take  note  of  this  im- 
portant demand,  and  see  to  it  that  you 
are  well  supplied  with  things  for  this 
purpose  when  the  Christmas  rush 
comes." 


Physical  Culture  Dolls 
An  interesting  shipment  on  the 
Lapland,  which  arrived  at  New  York 
recently  from  Liverpool,  was  a  case 
of  physical  culture  dolls  invented 
by  Eugene  Sandow  for  the  Red 
Cross  Society.  The  dolls  are  all  dressed 
in  the  uniform  of  Red  Cross  nurses,  and 
are  made  of  paper.  As  artificial  eyes 
are  not  available  in  Great  Britain,  the 
dolls  will  lie  taken  to  a  manufacturing 
oculist  in  New  York. 


A  Book  About  Home-made  Toys 

Home-made  Toys  for  Girls  and  Boys, 
put  out  by  a  Boston  publishing  house, 
is  the  sort  of  book  that  quite  makes  a 
Lrrown-up  wish  himself  small  again,  so 
that  he  might  take  a  long,  rainy  day  for 
the  testing  of  some  of  the  very  interest- 
ing things  the  book  tells  how  to  make. 
Books  of  this  type,  originated  by  Dan 
Beard,  are  of  the  sort  that  bring  untold 
joy  to  the  youngster  of  an  inventive  and 
creative  type  of  mind.  They  are  admir- 
able in  that  they  teach  him  to  do  some- 
thing, while  at  the  same  time  theyT  amuse 
him. 

37 


Growth  of  the  Toy 
Industry 

OVER  a  year  ago  one  of  the  first 
toy  factories  in  Canada  was  estab- 
lished by  some  members  of  the 
Toronto  Trades  and  Labor  Council  for 
the  benefit  of  the  unemployed.  With  the 
elimination  of  the  German  toys,  the 
serious  unemployment  among  skilled 
workers,  Joseph  Marks  and  some  of  his 
colleagues  opened  a  toy  factory  in  the 
city's  building  on  Eastern  Avenue  with 
the  hope  that  the  capital  required  would 
be  provided  by  labor  men  and  that  all 
profits  would  be  paid  out  in  wages. 

The  demand  for  the  "Toys  made  by 
Toronto's  unemployed"  has  been  so 
great  that  the  funds  supplied  by  the 
labor  men  are  found  to  be  quite  inade- 
quate, and  it  is  now  proposed  to  extend 
the  finances  and  the  output  of  the  plant 
by  asking  the  co-operation  of  the  City 
Council  and  public-spirited  men  of  the 
city.  Unlike  many  proposals  that  are 
put  to  the  citizens  asking  for  funds,  the 
Industrial  Toy  Association  has  proved 
itself  to  be  a  commercial  as  well  as  a 
philanthropic  undertaking.  This  is  evi- 
denced by  the  fact  that  Mr.  Marks  has 
had  an  offer  from  one  individual  to  buy 
out  the  business  and  run  it  as  a  commer- 
cial undertaking  entirely.  This  was  re- 
fused, as  the  promoters  of  the  scheme 
have  no  desire  to  change  its  fundamental 
character,  and  intend  to  run  it  as  form- 
erly, to  give  work  to  the  unemployed. 

The  Industrial  Banner  announces  that 
an  entire  reorganization  of  the  Trades 
Industrial  Toy  Association  is  now  under 
way,  and  representatives  from  the  Labor 
Educational  Association  and  other  pub- 
lic and  civic  institutins  will  have  a 
place  on  its  board  of  directors.  A  large 
number  of  Canada's  disabled  soldiers 
will  be  provided  with  jobs,  and  patriotic 
and  other  toys  will  be  immediately 
placed  on  the  market.  This  will  be  a 
fitting  start  of  the  publicity  campaign  on 
unemployment,  and  it  will  be  one  of  the 
means  taken  to  benefit  a  large  number 
who  have  made  sacrifices  on  behalf  of 
the  Empire.  The  co-operation  of  the 
public  can  confidently  be  assured,  and 
there  is  no  reason  why  the  factory,  now 
equipped  with  machinery  and  power, 
should  not  develop  into  one  of  the  great- 
est industries  in  its  line  in  Canada. 


^m 


One  of  the  Month's  Best  Selling  Books 


A  Review  of  "The  Money  Master,"  Sir  Gilbert   Parker's 

Latest  Novel 

By  Findlay  I.  Weaver 


SIR  GILBERT  PARKER  made  no 
mistake  in  going  back  to  his  old 
stamping  ground,  French-Canada, 
for  the  setting  of  his  latest  novel  and 
"The  Money  Master,"  while  perhaps 
adding  no  lustre  to  the  fame  he  gained 
by  his  early  novels,  following  his  dis- 
covery of  this  new  field  of  fiction,  cer- 
tainly does  not  detract  from  it. 

The  natural  effect  of  the  title  chosen 
for  this  novel  is  to  bring  to  mind  the 
type  of  man  represented  by  the  hero  of 
another  story  of  the  same  name,  or  of 
"the  lion"  in  "The  Lion  and  the 
Mouse,"    but    this   "money    master"    is 


an  altogether  different  type  of  man;  so 
much  so,  in  fact,  as  to  make  the  title  a 
misnomer,  for,  as  it  turns  out,  "Jean 
Jacques  Barbille"  was  a  money  master 
only  in  his  own  imagination,  while  in 
reality  as  a  financier  and  man  of 
affairs  he  was  a  colossal  failure. 

In  the '  hey-day  of  his  youth  he  was 
indeed  a  big  figure  in  his  part  of  the 
country,  with  vast  interests  for  one 
whose  identity  was  linked  up  with  a 
small  town,  but  he  was  impractical, 
visionary  and  too  trustful.  So,  at  the  out- 
set, it  may  be  stated  here  that  this  is 
not  a  tale  of  the  "captain  of  industry" 

fid  fa   -n 


type,  and  the  interest  which  the  hero 
has  for  the  reader  is  not  based  on  the 
materialistic  admiration  for  the  great 
achievements  of  a  Morgan,  or  a  Rocke- 
feller, but  upon  love  for  the  good  there 
is  in  the  man,  delight  in  his  naive  char- 
acteristics and  compassion  for  his  mul- 
titudinous misfortunes  in  both  business 
and  family  affairs. 

In  the  early  portions  of  the  book  the 
reader  is  captivated  by  Jean  Jacques 
Barbille  in  a  manner  such  as  that  which 
gives  so  strong  an  appeal  to  characters 
like  Locke's  "Pujol." 

The  book  is  divided  into  five  epochs, 


;! 


,1 


HE   ADMIRED,    YET    HE    WISHED   TO    BE    ADMIRED;     HE    SIMPLY    WANTED    PEOPLE    TO    SAY,    "HERE    COMES    JEAN    JACQUES    BARBILLE" 

38 


BOOKSELLER  AND  STATIONER 


and  the  first  of  these  has  to  do  with  the 
hero's  grand  tour  of  France. 

•lean  Jacques  Barbille  is  inclined  to 
pose  as  a  philosopher;  in  fact,  con- 
siders himself  such.  This  conviction 
gives  rise  to  some  amusing  and  some  dis- 
astrous incidents  in  his  career,  but, 
nevertheless,  that  quality  of  mind  has 
much  to  do  with  making  his  evening  of 
life  a  peaceful  one. 

In  that  early  visit  to  Paris  and  to 
Normandy,  where  his  ancestors  had 
come  from,  Jean  Jacques  is  inclined  to 
resent  the  indifference  of  the  populace. 
Paris  bewilders  him.  He  had  no  idea 
that  life  could  be  so  overbearing.  "He 
admired  and  wished  to  be  admired;  he 
simply  wanted  people  to  say:  'Here 
comes  Jean  Jacques  Barbille.'  ".  In 
Normandy  his  self-appreciation  rises 
again  when  he  reads  on  tombstones  and 
in  baptismal  records  of  other  Jean  Jac- 
ques Barbilles.  who  had  come  and  gone 
generations  before. 

"This  pleasure  is  dashed,  however,  by 
the  somewhat  quizzical  attitude  of  the 
natives  of  his  ancestral  parish,  who 
walk  about  inspecting-  him,  as  though  he 
were  a  zoological  specimen,  and  who 
criticize  his  accent — he  who  had  been  at 
Laval  for  one  whole  term,  and  who  had 
had  special  instruction  before  that  time 
from  the  old  Cure  and  a  Jesuit  brother; 
and  who  had  been  the  friend  of  musi- 
cians and  philosophers!" 

Though  this  experience  is  somewhat  of 
a  test  for  his  kindly  self-assurance,  he 
finds  tranquility  in  the  contemplation  of 
a  little  book  called  "Mediations  in 
Philosophy."  which  he  had  purchased 
on  the  quay  at  Quebec  before  sailing. 

While  his  experience  is  discomfiting  in 
Paris,  Nantes,  Pouen  and  Havre,  there  is 
true  enjoyment  for  him  when  he  goes  to 
St.  Jean  Pied  de  Port ;  an  ancestor,  a 
grandmother  of  his,  had  come  from  the 
Basque  country.  There  at  last  he  finds 
an  audience  and  he  becomes  a  liberal 
host.  So  freely  does  he  spend,  that  at 
last,  when  he  embarked  at  Bordeaux  for 
Quebec,  he  has  only  enough  money  left 
to  see  him  through  the  remainder  of  his 
journey. 

Fate  decrees  a  meeting  on  that  boat 
that  is  destined  to  shape  momentous  ex- 
periences in  the  subsequent  life  of  Jean 
Jacques  Barbille. 

There  are  among  the  passengers  a 
Spaniard,  a  political  renesade  fleeina 
from  Spain,  with  his  beautiful  daughter 
Carmen  Dolores.  They  are  smooth  of 
tongue  and  able  to  convince  Jean  Jac- 
ques that  they  are  martyrs  to  the  cans-' 
of  Don  Carlos.  Carmen  sets  siege  to  the 
heart  of  Jean  Jacques.  The  ship  is 
wrecked  off  the  Gaspe  coast  and  in  re- 
versal of  the  usual  order,  the  girl  saves 
the  life  of  the  hero.  Carmen  becomes 
the  wife  of  Jean  Jacques,  and  her  father 
Sebastian  Dolores,  a  worthless  sort,  finds 
asvlum  in  the  home  of  Jean  Jacones. 


The  climax  of  the  second  epoch  of  the 
tale  is  Carmen's  desertion  of  her  hus- 
band. She  disappears  to  be  seen  no  more 
in  the  parish. 

This  is  the  beginning  of  a  long  series 
of  misfortunes.  The  third  epoch  sees 
the  coming  of  the  "man  from  outside,  ' 
who  carries  away  Zoe,  the  beloved 
daughter  of  Jean  Jacques,  against  the 
father's  will. 

Then  in  the  fourth  epoch  comes  com- 
mercial ruin,  which  might  have  been 
averted  but  for  the  base  perfidy  of 
Sebastian  Dolores.  Jean  Jacques  Bar- 
bille, utterly  ruined  but  still  picturesque, 
and  his  kindly  spirit  uncrushed,  leaves 
his  native  parish  and  scene  of  the  pros- 
perity of  his  earlier  years,  to  seek  out 
his  daughter  and  to  tell  her  of  his  for- 
giveness. 

In  Montreal,  by  chance  he  is  led  to 
the  death-bed  of  Carmen,  who  onlv  then 


THE    BEST    SELLING    BOOKS. 

Canadian   Summary — Fiction. 

1. 

2m 

3. 

4. 
5. 

6. 
V\ 

Michael   O'Halloran.     Gene  Strat- 

ton   Porter    

The    Money    Master.      Sir    Gilbert 

A   Far  Country.  Winston  Churchill 
"K."    Mary   Roberts   Riuehart.... 
Anne  of  the  Island.     L.  M.   Mont- 

112 

ss 
87 

G4 

4<> 
42 

Eltham     House.      Mrs.    Humphry 
Ward    

Non-Fiction. 
nr  Lords. 

Juvenile. 

E 

very  Child  'Should  Know  Series. 

BEST    SELLERS    IN    U.S. 

Fiction. 

o# 
S\ 

4. 
5. 
G. 

Michael  O'Halloran.    G.  S.  Porter. 

The  Money   Master.     Parker. 

"K."     Riuehart. 

Pollyanna  Grows  Up.     E.  H.  Porter. 

The  Story  of  Julie  Page.     Norris. 

Mr.   Bingle.     MeCutcheoii. 

comes  to  a  full  realization  that  she  loves 
Jean  Jacques. 

The  last  epoch  takes  Jean  Jacques  on 
the  long  trail  to  Western  Canada,  but 
suffering  and  misfortune  are  still  his 
portion.  Zoe  is  dead  before  the  father 
can  reach  her  and  her  baby  has  been 
adopted  by  the  wife  of  the  man  who 
found  the  mother  frozen  to  death,  the 
baby  still  living.  It  is  destined  that  Jean 
Jacques  shall  not  even  have  this  child  to 
sooth  him  in  his  remaining  years,  but 
eventually  comes  joy  with  the  arrival 
of  Virginie,  the  widow  of  Palasse  Pou- 
celle,  she  who  had  loved  Jean  Jacques 
all  through  his  misfortunes  and  who  in 
the  end  seeks  him  out  in  the  far  west. 

Nothing  has  been  said  here  of  other 
characters  who  loom  large  in  the  story, 
notably  f be  constant  friend  of  Jean 
Jacques.  M.  Armand  Fille,  clerk  of  the 
court,  and  the  venerable  Judge  Car- 
cassan,  who  was  not  so  wrapt  up  in  ma- 
terial success  to  fail  to  see  the  true 
g'old  in  "Jean  Jacones.  nhilosnher. " 

Editor's  Note — This  haul;  comes  out  second  in 
the  list  of  best  sellinti  novels  in  Canada,  but  is 
the  subject  of  tliis  month's  review  because,  the 
lender,  ■■Michael  O'Halloran,"  teas  reviewed  last 


month. 


BOOKS  OF  WAR  INTEREST 

A  book  that  studious  people  following 
the  course  of  the  war  to  a  greater  ex- 
tent than  merely  observing  the  succes- 
sive incidents  of  battle  and  diplomacy, 
letting  them  go  in  one  ear  and  out  of 
the  other,  so  to  speak,  will  be  interested 
in  as  an  October  publication  entitled 
"Germany's  Violations  of  the  Laws  of 
War  (1914-15),"  translated  by  J.  0.  P. 
Bland,  who  contributes  an  introduction. 
This  is  a  report  prepared  under  the  di- 
rection of  the  French  Ministry  for  For- 
eign Affairs,  and  based  chiefly  upon  the 
original  German  documents.  It  contains 
nothing  that  is  irrelevant  or  of  doubtful 
authenticity.  It  presents  irrefutable 
documentary  evidence  that  exposes  in 
all  its  ruthless  inhumanity  the  system 
of  calculated  terrorism  by  which  Ger- 
many essays  to  hack  its  way  through  to 
the  domination  of  Europe. 

Arnold  Bennett  has  expressed  appre- 
ciation of  two  other  authors  in  these 
words:  "The  latest  histories  I  have  read 
are  those  of  Mr.  John  Buchan  and  Mr. 
Hilaire  Belloc.  Mr.  Buchan 's  is  good, 
Mr.  Belloc 's  is  more  than  good;  it  is — 
apart  from  a  few  failures  in  style,  due 
either  to  fatigue  or  to  the  machinery  of 
dictation — absolutely  brilliant,  both  mili- 
tarily and  politically.  I  am  inclined  to 
rate  the  last  dozen  pages  of  Mr.  Belloc 's 
book  as  the  finest  piece  of  writing  yet 
produced  by  the  war." 

Is  the  fact  that  Burton  E.  Steven- 
son 's  novel  of  the  Belgian  invasion, 
"Little  Comrade,"  which  is  certainly 
lacking  in  enthusiasm  for  the  Germans, 
is  going  into  a  Swedish  edition  and,  at 
the  same  time,  being  run  serially  in  one 
of  the  Copenhagen  papers  and  an- 
nounced to  appear  in  Norway  and  Den- 
mark, some  slight  indication  that  Scan- 
dinavian sympathies  may  be  with  the 
allies? 

Was  Guest  of  Grand  Duke 

Col.  Robert  McCormiek  's  book,  pub- 
lished late  in  September,  entitled  "With 
the  Russian  Army,"  is  an  authoritative 
work  on  the  military  side  of  the  war.  As 
guest  of  the  Grand  Duke  Nicholas,  Col. 
McCormiek  has  had  unique  opportunities 
for  observation.  Not  the  least  interest- 
ing chapters  are  those  devoted  to  the 
great  personalities  of  the  war  from  first 
hand  acquaintance. 


"Toby."  by  Credo,  is  one  of  the  latest 
books  to  be  made  into  photo  play.  It 
will  be  soon  be  seen  at  moving  picture 
theatres.  Mr.  Harris'  latest  novel.  Sun- 
light Patch,  which  is  also  a  story  of 
Kentucky,  will  be  published  early  next 
month. 


39 


Books  and  Writers  Being  Talked  About 


ELIZABETH  GORDON  has  gained 
wide  and  favorable  reputation  for 
her  books  for  young  readers,  not- 
able among  which  is  "The  Butterfly. 
Babies'  Book."  What  she  has  done  in 
this  book  is  greatly  enhanced  by  the 
clever  work  of  the  artist,  "Penny" 
Ross.  The  verses  are  in  simple  form, 
easy  to  remember,  designed  to  instruct 
the  child  in  butterfly  lore,  such  as  the 
particular  kinds  of  shrubs,  flowers  or 
trees  near  which  each  variety  of  butter- 
fly is  likely  to  be  found.  This  book  has 
eighty  illustrations  in  color,  by  Mr.  Ross, 
and  the  whole  effect  is  such  as  to  make 
it  both  pleasing  a"nd  educative,  not  only 
to  children,  but  to  aduts  as  well. 

"Granddad  Coconut's  Party,"  an- 
other of  her  books,  deals  fancifully  with 
nuts  from  all  parts  of  the  world,  who 
come  to  Grandad  Coconut's  party.  The 
verses  manage  to  give  each  a  charac- 
teristic touch,  and  the  spirit  of  the  book 
is  ably  accentuated  in  drawings  by 
Frances  Beem.  Another  of  her  amusingly 
original  books  is  "Watermelon  Pete,"  a 
luscious  story,  with  apt  illustrations  by 
Clara  Powers  Wilson. 

Elizabeth  Gordon  has  a  sympathetic 
understanding  of  the  child-mind,  as  is 
amply  evidenced  in  the  Dolly  and  Molly 
series.  "Dolly  and  Molly  on  Christmas 
Day ' '  tells  of  how  the  girls  spent  Christ- 
mas Day,  of  the  gifts  they  received,  and 
of  their  beautiful  Christmas  tree.  Too 
little  acknowledgment  is  accorded 
writers  of  genuinely  meritorious  books 
for'  children.  There  are  thousands  of 
these  books,  good,  bad,  and  indifferent. 
Perhaps  it.  is  because  of  the  large  pro- 
portion of  the  good  variety  that  the 
writer's  doing  able  work  in  this  branch 
of  literary  work  come  in  for  such  a  com- 
paratively small  share  of  appreciation 
and  encouragement  on  the  part  of  re- 
viewers. 

A  Personal  Glimpse 

Mrs.  Gordon,  on  the  occasion  of  a  re- 
cent visit  to  Lewiston,  Maine,  was  inter- 
viewed by  a  newspaper  reporter,  to 
whom  she  said: 

By  good  rights  Mrs.  Gordon's  per- 
sonal history  should  come  first;  but  she 
is  adverse  to  speaking  of  herself,  pre- 
ferring to  talk  about  her  work. 

"Do  not  feature  me,"  she  begged. 
"Just  tell  about  my  books." 

But  people  who  read  her  stories — and 
she  has  an  appreciative  audience  among 
the  grown-ups — are  anxious  to  know 
something  of  the  woman  who  writes  so 
delightfully.      So   she  was  persuaded  to 


give  a  brief  glimpse  of  her  personal  his- 
tory. 

"I  was  born  up  in  Maine,  in  fact," 
laughed  Mrs.  Gordon,  "way  up  in 
Maine,  away  from  towns,  of  Scotch  Can- 
adian ancestry.  I  grew  up  in  the  woods 
and  fields,  hungrily  devouring  each  little 
bit  of  knowledge  that  came  my  way,  but 
having  no  higher  source  of  education 
than  the  village  school.  Three  months 
in  summer  and  two  in  winter  if  we  were 
lucky.  I  married  very  early  and  went  to 
Minnesota,  and  was  the  widowed  mother 
of  two  little  girls  at  twenty.  It  wasn't 
hard  to  support  them,  it  was  fun.  They 
were  never  like  children  to  me,  but  like 
dear  companions,  and  I  have  always  had 
that  attitude  toward  children.  When 
people  talk  of  not  being  able  to  under- 
stand children  I  cannot  understand 
them. 

"Children  are  just  folks  with  the 
bloom  and  freshness  still  on.  They  have 
the  sensitive  natures  which  God  gave  to 
us  all,  but  of  which,  life  robs  some  of  us. 
I  wish  I  knew  whether  it  is  with  or  with- 
out our  knowledge  and  consent. 

"After  a  good  many  years  of  work 
and  study  I  suffered  a  nervous  break- 
down and  walked  in  the  shadow  of  the 
valley  for  some  years.  I  thought  I  saw 
the  end,  and  I  was  grieved  because  it 
seemed  to  me  that  I  had  not  finished  my 
work.  I  had  done  nothing  to  justify  my 
existence,  and  I  could  see  no  way  open 
for  me  to  do  anything  helpful  to  chil- 
dren. I  brooded  over  it  all  summer, 
finally  confiding  to  my  daughter  that  I 
was  almost  sure  that  I  could  never  do 
anything  more  for  the  little  ones  of  the 
world. 

"Shortly  after  that,  as  I  was  walking 
by  my  beloved  Lake  Michigan  in  Chi- 
cago, I  saw  the  dandelions,  all  gone  to 
seed,  waving  in  the  wind,  and  this  little 
verse  came  into  my  mind: 
"Grandfather      Dandelion      had      such 

pretty  hair; 
Along  came  a  gust  of  wind  and  left  his 
head  quite  bare. 

"Immediately,  I  knew  that  my  big 
idea  had  arrived,  and  I  sat  down  by  the 
lake  and  took  pery41  and  pieces  of  paper 
from  my  handbag,  to  write  on.  I  wrote 
several  more  stories  of  my  flower  chil- 
dren before  I  went  back  to  the  house. 
Mr.  Volland  immediately  grasped  my 
idea  and  invited  Mr.  Ross  to' illustrate 
the  book.  To  his  charming  interpreta- 
tion of  the  verses  is  due  much  of  the 
success  of  the  book.  He  has  a  wonderful 
future  before  him.  '^Flower  Children' 
was  followed  by  'Bird  Children'  and 
'Mother  Earth's  Children.'  " 
40 


Emma  Darwin 

A  CENTURY  of  family  letters, 
1792-1896,  are  set  forth  in  a  book 
edited  by  Henrietta  Lichfield, 
under  the  title  of  "Emma  Darwin."  It 
is  interesting  to  observe  here  that  since 
the  appearance  of  this  book  Erasmus 
Darwin,  a  grandson  of  the  great  Charles 
Darwin,  has  been  killed  in  action  in  the 
great  war. 

Curzon's  Speeches 

"Subjects  of  the  Day"  is  the  title  of 
a  book  by  Lord  Curzon,  Earl  of  Kedle- 
ston,  being  selections  from  his  speeches, 
which  is  among  the  notable  issues  of  the 
season. 

Studies   in   Literature 

Studies  in  Literature  and  History,  by 
the  late  Right  Honorable  Sir  Alfred 
Lyall,  statesman  and  man  of  letters,  are 
presented  in  a  book  brought  out  by  a 
Toronto  publishing  house  this  season. 

A  book  containing  a  collection  of  the 
poems  of  G.  K.  Chesterton  was  issued 
in  October. 

A  new  spiritualistic  publication  is  a 
volume  entitled,  "War  Letters  of  a 
Living  Dead  Man." 

Interest  in  Russia 

Russian  novels  are  becoming  plenti- 
ful. One  New  York  publisher  has  pub- 
lished ten  and  a  Boston  house  is  pub- 
lishing twelve  novels  by  Russian  writers. 

Interior  Decoration 

Maud  A.  Sell  and  H.  B.  Sell  have  col- 
laborated to  good  purpose  in  a  book  en- 
titled, "Good  Taste  in  House  Furnish- 
ing," ably  dealing-  with  the  question  of 
interior  decoration  for  the  benefit  of  the 
lay  reader. 

With  Old  Writers 

"A  Quiet  Corner  in  a  Library,"  by 
Prof.  Wm.  Henry  Hudson,  is  a  compila- 
tion of  essays  by  this  famous  American 
who  now  resides  in  London.  In  this 
volume  Professor  Hudson  discusses  in 
his  own  highly  attractive  way  the 
writers,  Tom  Hood,  George  Lillo,  and 
Samuel  Richardson,  and  the  author  of 
"Sally   in   Our  Alley." 

A  Grecian  American 

Belle  Kanaris  Maniates,  author  of 
"Amarillv  of  Clothes-Line  Alley"  and 
"David  Dunne,"  is  widely  known  m 
Michigan,  her  native  state.  'She  is  a 
grandniece  of  Admiral  Constantine  Kan- 
aris, whose  great  naval  victory  in  1847 
was  one  of  the  most  important  in  Greek 
history  and  inspired  Victor  Hugo's  ode 
to  that  old  sea  fis'hter. 


BOOKSELLER  AND  STATIONER 


A  Russian  Novel 
"Mimi's  Marriage,"  a  Russian  novel, 
by  V.  Mikoulitch,  of  which  an  English 
translation  has  just  been  published, 
drew  this  comment  from  Tolstoy:  "The 
author  must  be  a  man,  as  no  woman 
would  be  so  frank  in  writing  about  her 
own  sex.''  It  is  perhaps  one  of  the 
most  intimate  revelations  of  the  heart 
of  a  frivolous  woman  ever  written. 

Gorki's    Boyhood 

In  "My  Childhood,"  by  Maxim 
Gorki,  translated  from  the  Russian  by 
G.  M.  Foakes,  the  Russian  novelist  tells 
the  story  of  his  life  from  his  earliest 
memory  to  his  seventeenth  year,  when 
his  grandfather  threw  him  out  of  the 
house,  telling  him  to  shift  for  himself. 

Belgian  Art   in   Exile 

Belgian  Art  in  Exile  is  a  magnificent 
120-page  volume,  which  contains  32 
color  plates  and  a  number  of  reproduc- 
tions in  black  and  white  of  paintings 
and  sculpture  by  Belgian  artists,  while 
the  text  is  made  up  of  prose  and  poem 
selections  by  the  most  famous  of  the 
Belgian  writers.  This  book  is  edited  by 
the  League  of  Belgian  Artists  in  Lon- 
don, for  the  benefit  of  the  Belgian  Red 
Cross  and  for  the  Convalescent  Home 
for  Belgian  Soldiers.  This  effort  is  under 
the  distinguished  patronage  of  her  Royal 
Highness  the  Duchess  of  Vendome,  and 
her  Imperial  and  Royal  Highness  Prin- 
cess Victor  Napoleon.  H.  M.  the  Queen 
of  the  Belgians  is  the  patroness  of  the 
Anglo-Belgian  Committee,  under  whose 
direction  Belgian  relief  work  is  carried 
on.  Among  the  members  are  the  Earl 
Curzon  of  Kedleston,  and  the  Hon. 
Arthur  Stanley,  president  of  British 
Red  Cross  and  St.  John  Ambulance. 

A  Philosophical  Beggar 

A  fanciful  story,  relating  the  experi- 
ences of  a  beggar  as  he  travels  the  coun- 
try over  in  his  tattered  red  cloak,  play- 
ing his  penny  flute — in  reality  wonder- 
ful magical  pipe — is  "The  Kingdom  of 
the  Winding  Road,"  by  Cornelia  Meigs. 
He  always  knows  the  best  thing  to  be 
done,  and  he  comes  to  the  aid  of  the  hero 
when  he  is  in  the  worst  distress.  In 
his  own  fashion  he  helps  the  bad  and  the 
good  alike.  The  book  is  part  fairy  tale, 
part  romance,  part  allegory,  but  always 
literature. 

Beerbohm  Tree 

Among  the  month 's  new  books  is  a 
popular  edition  of  Beerholm  Tree's 
"Thoughts   and    Afterthoughts." 

A.  W.  Marchmont 

Another  thrilling  Marchmont  story  is 
this  author's  new  novel.  "A  Tight  Cor- 
ner." It  is  a  tale  of  chivalry  and  clean 
adventure  interwoven  with  fascinating 
love  interest  in  this  writer's  character- 


istic style  that  has  endeared  him  to  an 
army  of  readers. 

Amy  Le  Feuvre 

An  October  book  that  will  appeal  es- 
pecially to  girls  is  Amy  Le  Feuvre 's 
new  story,  "Joan's  Handful,"  telling 
the  story  of  an  ordinary  girl  in  a  coun- 
try village,  full  of  charm  and  human  in- 
terest. 

Joseph  Hocking 

"The  Dust  of  Life"  is  the  title  of 
Joseph  Hocking's  new  novel,  which  dis- 
cusses the  question  "Can  a  man  literally 
obey  Christ's  command,  'Love  your 
enemy'  ".  The  author's  answer  to  this 
question  is  given  with  his  usual  skill,  and 
the  storv  is  one  of  absorbing  interest. 


HILAIRE   BELL.OC, 

Noted    author    who    is    looked    upon    ;is   an 
authority  on   military  questions. 


A  New  Annual 

Cassell's  Winter  Annual  is  a  new- 
comer this  year.  It  comprises  320  pages 
of  short  stories,  among  the  authors  rep- 
resented being  W.  J.  Locke,  H.  G.  Wells, 
Phillips  Oppenheim,  Arnold  Bennett, 
and  other  well-known  writers.  There  is 
a  Christmas  humor  section  of  eight 
pages  of  drawings  by  Lawson  Wood  and 
other  artists.  This  new  annual  is  pub- 
lished at  35c  in  Canada. 

A  guide  to  model  workshop  practice  is 
the  appropriate  designation  to  Henry 
Greenly 's  book,  "Model  Engineering," 
out  this  month.  The  author  is  an  author- 
ity on  steam  models.  In  this  book  he  il- 
lustrates and  describes,  practically, 
steam  engine  cylinders,  slide  valves,  pis- 
tons, cranks,  connecting  rods,  eccentrics 
and  valve  gears,  and  there  are  chapters 
on  model  boilers;  their  design,  construc- 
tion, power,  fittings.  accessories  and 
methods-  of  firing. 

Bits  From  Books 
"With  many  an  American  girl  her  de- 
finite purpose  has  ended  with  her 
diploma.  Yet  there  is  little  excuse  for 
the  young  woman  idler  in  the  modern 
world." — From  "Woman  and  Home." 
by  Orison  Swett  Marden. 
41 


Popular  Jack   London 

A  second  edition  on  the  day  of  its 
publication  and  a  third  before  the  end 
of  the  first  week,  is  the  record  of  Jack 
London's  new  novel,  "The  Star  Rover." 
"If  the  story's  the  thing,"  as  one  some- 
times hears,  the  chances  are  that  this 
book  will  be  exceedingly  popular,  for 
rarely  has  Mr.  London  had  so  absorbing 
a  theme,  one  which  gives  his  powerful 
imagination    full    play. 

"Old    Delabole" 

What  Eden  Phillpotts  has  in  many 
stories  done  for  Devonshire  he  does  for 
Cornwall  in  his  new  novel,  "Old  Dela- 
bole." Delabole  is  a  slate  mining  town. 
Against  it  as  a  background  Mr.  Phill- 
potts tells  a  highly  dramatic  story. 
Briefly  the  problem  which  is  presented 
is  this:  An  elderly  honorable  man  dies, 
leaving  little  more  than  a  thousand 
pounds.  Years  before  he  had  had  from 
an  uncle  the  sum  of  a  thousand  pounds. 
The  uncle,  rich  when  the  money  was 
paid,  had  long  ago  become  poor  and 
died.  His  widow  believes  that  the 
transaction  was  a  loan  and  not  a  gift. 
The  man  who  received  the  money  is  not 
quite  sure  in  his  own  mind,  and  at  the 
very  end  refuses  to  take  the  responsi- 
bility of  saying  which  he  thinks  it  was, 
leaving  it  to  the  trustee  to  decide.  Out 
of  this  as  its  motive,  Mr.  Phillpotts  has 
built  up  a  consistently  interesting  story, 
skillfully  handled,  intense,  evenly  bal- 
anced, and  wisely  and  sanely  worked 
out. 

One  of  the  incidents  tells  of  the  fall- 
ing of  the  great  cliff,  which  almost 
ruined  the  mines  and  the  miners'  liveli- 
hood. It  has  been  said  that  this  chapter 
is  as  fine  a  bit  of  description  as  exists 
in  recent  English  literature.  A  critic  of 
long  experience,  in  referring  to  this,  re- 
marked that  "no  one  living  can  do  this 
kind  of  thing  as  well  as  Phillpots,  who 
not  merely  talks  about  scenery,  but 
shows  a  deep  feeling  for  the  nature  and, 
so  to  speak,  character  of  the  exact 
country  described. ' ' 

Altogether,  "Old  Delabole"  is  a  rest- 
ful, cheerful  story,  wise  in  its  pictures 
of  human  nature,  and  certainly  one  of 
its  author's  best  productions. 

Memories  of  a  Publisher 

In  "Memories  of  a  Publisher," 
George  Haven  Putnam  includes  his 
views  in  regard  to  certain  of  the  mat- 
ters, more  or  less  continuous,  with 
which  he  has  had  personal  relations  dur- 
ing the  past  years,  such  as  civil  service 
reform,  honest  money,  free  trade,  the 
right  of  the  publishing  trade  to  control 
its  own  regulations  for  the  sale  of  books, 
the  question  of  national  defense,  etc. 
There  is  also  as  an  appendix  the  series  of 
letters  which  he  has  during  the  past  few 
months   brought   into   print    in   the   New 


BOOKS  E  L  L  E  R     A  N  I)     8  T  A  TIONER 


York  Times  on  certain  matters  thai  have 

a  in  c  if  ■■■  e1  ton  with  the  war. 

The  organization  of  a  National  Read- 
in-  Circle  for  the  United  States  Govern- 
ment is  an  interesting  thing,  and  it  is 
peculiarly  interesting  to  know  that  in 
the  thirty  books  of  great  fiction  selected 
by  them  apparently  the  only  ones  by  liv- 
ing authors  are  "Joseph  Vance,"  by 
William  DeM'organ,  and  "The  Modern 
Instance,"  by  W.  D.  Howells. 

Briefs  About  New  Books 

Gerald  Chittenden's  "  Anvil  of 
Chance"  is  a  wholesome  New  England 
story  which  will  appeal  especially  to 
youths. 

Among  boys'  books  a  title  quite  in 
evidence  this  year  is  "The  Boy  Scout's 
Year  Book." 

A  novel  of  New  York  to-day  is  "God's 
Man,"  by  George  Bronson-Howard. 
Through  the  lives  of  three  young  men  it 
essays  to  show  up  the  social  injustice  of 
modern  civilization. 

"Eltham  House,"  Mrs.  Humphrey 
Ward's  new  novel,  is  in  its  second  Can- 
adian edition. 

Quiller  Couch,  in  "Nicky  Nan,  Reser- 
vist." gives  a  typical  picture  of  Cornish 
village  life. 

Oppenheim's  new  novel,  "The  Way  of 
These  Women,"  has  gone  into  its  third 
Canadian  edition. 

Sidney  McCaul  has  written  a  new 
novel  entitled  "The  Stirrup  Latch," 
which  has  just  been  brought  out.  This 
author  will  be  remembered  for  his  ap- 
pealing story,  "Truth  Dexter."  The 
new  book  is  a  tale  of  an  old  Southern 
home  wherein  there  is  a  strange  conflict 
between  early  Victorian  and  ultra- 
modern   ideals. 

Jeffery  Farnol's  new  story,  "Beltane, 
the  Smith,"  a  romance  of  the  green- 
wood, is  being  accredited  as  his  most 
notable  achievement  since  "The  Broad 
Highway. ' ' 

A  new  story  by  Dorothy  Canfield, 
"The  Bent  Twig,"  is  announced  for  im- 
mediate publication.  The  publishers 
say  that  those  who  have  been  confidently 
expecting  a  really  noteworthy  novel 
from  the  promise  of  "The  Squirrel 
Cage,"  and  "Hillsboro  People"  will  find 
their" expectations  fulfilled  in  "The  Bent 
Twig."' 

The  many  readers  of  Jean  Webster's 
"Dear  Enemy"  and  "Daddy  Long 
Legs"  will  be  interested  to  hear  of  this 
popular  authoress's  marriage  to  a  well- 
known  and  successful  New  York  lawyer. 

Colonel  William  C.  Hunter,  of  the 
Frozen  Dog  Ranch,  Idaho,  the  genial 
author  of  "Pep"  was  in  Toronto  in 
November,  in  the  interests  of  a  new  book 
he  is  to  bring  out. 


A  rather  unusual  thing  occurred  re- 
cently in  connection  with  James  Lane 
Allen's  "The  Sword  of  Youth."  A 
copy  was  forwarded  to  one  of  the  sol- 
diers in  the  trenches.  After  reading  it 
he  returned  it  to  his  home,  saying,  he 
wanted  to  find  the  hook  on  his  shelves 
when  he  got  back.  We  hope  that  this 
soldier  will  return  safely,  and  enjoy 
many  such  readable  novels. 

"The  Crown  of  Life,"  a  new  novel 
by  Gordon  Arthur  Smith.  The  Literary 
Editor  of  the  New  York  Sun  said  he 
"Could  not  help  liking  it."  The  story 
is  vividly  contemporary  and  immediate- 
ly interesting. 

Big    Brother    Movement 

Mr.  and  Mrs.  Lewis  Theiss  appear  as 
joint   authors  in   a   story  entitled,  "His 


WILLIS    GEORGE    EMERSON, 

Wli  i    gained    new    laurels    with    liis    Western 

novel,    "Tlie    Treasurer   of   the   Hidden 

Valley." 


•Big  Brother."  Mr.  and  Mrs.  Theiss  have 
been  students  for  years  of  a  wonderful 
movement,  and  their  picture  of  condi- 
tions in  New  York  City,  and  of  the  help- 
ing hands  that  are  being  extended,  will 
rival  in  interest  the  late  Jacob  Riis' 
stories  of  "How  the  Other  Half  Live." 
Mr.  Coulter,  head  of  the  "Big  Brother" 
organization,  gives  the  book  his  un- 
qualified  approval   and   recommendation. 

A   Literary   Discovery 

The  English  publishers  of  Jeffery 
Farnol's  works  have  discovered  another 
literary  treasure  in  the  person  of  Walter 
Bamfvlde,  author  of  "The  Uplanders, " 
a  first  novel  that  gave  great  promise  of 
splendid  work  in  the  future.  Mr.  Bam- 
fylde's  great  new  story,  "Midsummer 
Magic,"  another  romance  of  Gloucester- 
shire, is  one  of  the  really  big  novels  of 
the  season.     The  story  is  thoroughly  de- 

42 


Lightful,  and  has  the  attributes  of  a 
West  of  England  Hardy  novel.  A  more 
extended  review  will  appear  next  month. 

Coleridge-Taylor 

Devotees  of  music  will  be  interested 
in  a  biography  of  Samuel  Coleridge- 
Taylor,  one  of  the  most  popular  of  Brit- 
ish musicians.  This  book,  published  this 
month,  is  an  intimate  account  by  Ber- 
wick Sayers,  of  the  romantic  story  of  a 
poor  colored  boy.  the  son  of  a  West 
African  negro  medical  man  and  an 
Englishwoman.  His  sudden  rise  in  the 
musical  world  was  occasioned  by  the 
appearance  of  his  Ballade  in  A  minor 
and  his  Song  of  Hiawatha.  He  is  the 
Hist  musician  of  negro  derivation  to 
achieve  classic  rank. 

Advice  comes  from  Thomas  Nelson  & 
Son  that  the  censor  has  forbidden 
the  sale  for  the  present  of  the  fol- 
lowing numbers  of  Nelson's  Portfolio  of 
War  Pictures:  1,  2.  5,  11,  13,  19.  This 
applies  also  to  "Our  Army  and  Navy," 
and  "From  Peace  to  War."  o"5e  each. 
Nelson 's  assure  Bookseller  and  Stationer 
that  any  unsold  copies  of  these  numbers 
remaining  in  the  hands  of  the  trade  may 
he  exchanged  for  equal  quantities  of 
other  numbers.  They  should  be  sent 
freight  paid  to  the  publishers. 


Henri  Fabre's  Books 

More  of  the  Great  French  Entomolo- 
gist's Writings  to  be  Translated 
into  English — "The  Bramble 
Bee  "  Now  Readv 


HENRI  FABRE,  the  great  French 
entomologist,  died  recently,  aged 
92.  It  is  only  recently  that 
Fabre's  books  have  come  into  promin- 
ence in  Canada;  his  books  have  appealed 
to  quite  a  wide  circle  of  Canadian  read- 
ers. They  will  welcome  the  latest  of  his 
hooks,  "The  Bramble  Bee,"  which  has 
recently  been  put  out  by  a  Toronto  pub- 
lishing house,  and  it  is  safe  to  say  that 
Fabre's  previous  books  will  continue  to 
appeal  to  a  wider  constituency  in  this 
country.  In  the  hands  of  an  "exact 
scientist."  entomology  is  not  a  partic- 
ularly enlivening  subject,  but  as  ex- 
pounded by  Fabre,  it  has  become  a  fairy- 
land of  marvels.  The  history  of  science 
has  no  finer  example  of  unwearied  ob- 
servations of  the  minute  complexities  in- 
volved in  the  lower  forms  of  animals 
than  that  exemplified  by  Fabre.  His 
books  prove  that  he  was  an  artist  as  well 
as  a  scientist.  It  is  sincerely  to  be  hoped 
that  others  of  his  books  will  be  brought 
out  in  English  translations  and  the  pub- 
lishers sav  this  is  to  be  done. 


BOOKSELLER  AND  STATIONER 


Books  Received 

The  Heart  of  Philura,  by  Florence 
Morse  Kingsley.  Toronto :  McClel- 
land, Goodchild  &  Stewart.  Cloth, 
$1.30. 

When  Philura  Rice,  quaint  and  lov- 
able heroine  of  "The  Transfiguration  of 
Miss  Philura,''  -married  the  Rev.  Silas 
Pettibone,  she  should  have  been  happy 
ever  after.  But  she  wasn't.  There  was 
one  thing  she  hungered  for  with  a  deep, 
quiet  heartache,  which  she  hid  even  from 
her  husband. 

■In  the  course  of  parish  visiting  with 
her  husband  she  meets  a  family  of  new- 
comers, the  Hills,  and  thereby  makes 
some  unusual  acquaintances  and  is  in- 
troduced to  a  mystery.  And  the  mystery 
only  deepens  as  the  story  progresses. 
Walter  Hill,  apparently  at  odds  with 
his  young  wife,  Sylvia,  falls  passion- 
ately in  love,  with  Milly  Orne,  and  de- 
clares that  he  wrongs  no  one  in  telling 
her  of  it. 

Then  comes  a  clay  when  the  unhappy 
Sylvia  tells  her  story  to  little  Mrs.  Pet- 
tibone. The  birth  of  a  child  at  old 
Eggleston  House;  the  sudden  flight  of 
the  mother;  and  Philura 's  sweet  gain 
because  of  another's  bitter  loss,  brings 
one  near  the  unexpected  close  of  the 
story — when  everything  turns  out  hap- 
pily for  everybody,  and  all  because  of 
the  little  candle  of  love  and  trust  shin- 
ing steadfastly  in  one  of  life's  dark 
places. 

The  Obsession  of  Victoria  Gracen,  by 
Grace  Livingstone  Lutz.  Toronto : 
McClelland,  Gocdchild  &  Stewart. 
Cloth,  $1.25. 

Dealing  with  this  book,  Olive  Mat- 
thews, superintendent  of  the  Inter- 
mediate Department  of  the  Tennessee 
Christian  Endeavor  Union,  wrote  as  fol- 
lows in  a  letter  to  the  author:  "You 
have  made  Miss  Gracen  do  in  the  story 
just  what  I  have  always  wanted  to  do 
for  my  boys,  but  have  not  been  able  for 
lack  of  time.  ...  I  hope  that  your 
beautiful  story  will  soon  be  in  book 
form.  I  have  enjoyed  all  your  lovely 
stories,  but  naturally  this  one  will  ever 
be  my  favorite,  because,  I  too,  am  'ob- 
sessed by  boys'  to  the  extent  that  I  have 
twenty-five  or  thirty  in  my  Intermediate 
Society  who  are  devoted  to  me  and  to 
the  little  organization,  and  the  'grown- 
ups' seem  to  think  that  it  is  very  re- 
markable, and  say,  'How  in  the  world 
do  you  do  it?'  I  frankly  reply  that  I 
do  not  know.  I  simply  love  them  and 
they  know  it. ' ' 

The   Testing   of   Janice   Day,    by   Helen 
Beecher  Long.     Toronto :   McClelland, 
Goodchild  &   Stewart.     Cloth  $1.25. 
This  book  presents  a  delightful  picture 

of  typical  New  England  life  and  charac- 


ter. Janice  Day,  by  her  contagious  ex- 
ample, awakens  the  slow  village  of  Polk- 
town  to  wonderful  possibilities.  Her 
father  presents  her  with  the  first  auto- 
mobile in  the  village,  affording  thereby 
great  pleasure  and  at  times  thrilling 
assistance  to  both  friends  and  enemies. 
A  young  civil  engineer,  teaching  her  to 
drive  the  car,  causes  jealousy  on  the 
part  ox  the  schoolmaster,  with  whom 
Janice  is  in  love.  The  church  elder  has 
Janice  arrested  for  speeding  in  her 
"devil  wagon,"  as  he  terms  it.  She  is 
commended  and  the  elder  strongly  re- 
primanded, as  her  action  dramatically 
saves  a  life.  Janice  saves  the  elder's 
fortune  in  a  situation  compelling  him  to 
ride  in  her  car.  The  incident  entirely 
changes  his  grasping  nature.  Many 
humorous  occurrences  result  from  the 
introduction  of  the  new  fashions  and 
dance  craze.  The  misunderstandings 
throughout  are  a  severe  test  of  the  lov- 
able character  of  Janice,  but  a  final 
episode  restores  complete   happiness. 

The   Complete   Club   Book   for   Women, 

by    Caroline   French    Benton.   Boston : 
The  Page  Co.     Cloth,  $1.25. 

Generally  speaking,  this  new  volume 
is  for  further  advanced  club  women, 
and  provides  a  larger  range  of  subjects 
to  select  from  for  any  given  topic.  Pro- 
grammes and  suggestions  are  given  that 
even  the  most  progressive  clubs  will  find 
helpful  and  which,  if  followed,  will 
prove  a  liberal  education  in  themselves. 
A  set  of  parliamentary  rules  for  the 
conduct  of  club  meetings  and  committee 
meeting's  is  included. 

The  Red  Cap's  Annual.  London:  Charles 

H.  Kelly.     Boards,  3s. 

A  creditable  juvenile  gift  book  with 
many  illustrations  in  color. 

Sonny  Bunny  Rabbit  and  His  Friends, 
by  Grace  MacGowan  Cooke.  Toron- 
to: McClelland,  Goodchild  &  Stewart. 
Cloth,  $1.25. 

A  handsome  juvenile  book,  with  full- 
page  illustrations,  by  Culmer  Barnes, 
reproduced  in  color.  Tales  told  of  birds, 
beats  and  of  plantation  life  on  the  old 
Mississippi  to  the  Randolph  children  by 
their  "mammy;"  Aunt  Jinsey;  'Meriky, 
the  nursemaid ;  Uncle  Bergen,  and  other 
picturesque  plantation  figures. 

The  Inevitable  War.      Francis  DeLaisi. 

Boston:  Small,  Maynard  &  Co.  Cloth. 

A  refutation  of  the  assertion  that 
France  entered  the  war  from  a  lust  for 
revenge  is  here  given  with  entirely  dif- 
ferent and  conclusively  convincing  ex- 
planations as  to  why  France  is  spilling 
her  life's  blood  on  the  battlefield.  This 
book  was  written  before  the  great  war 
started,  and  its  author,  with  almost  pro- 
phetic vision  saw  European  events  shap- 
ing themselves  to  an  inevitable  crisis. 
Reference  is  made  in  the  foreword  to 
43 


the  now  historic  assertion  by  Kitchener 
that  the  frontier  of  English  interests  in 
Europe  was  not  the  channel,  but  the 
Meuse  in  Belgium. 

The  Spell  of  the  Southern  Shores,  by 
Caroline  Atwater  Mason.  Boston: 
Page  Co.  Cloth;  holiday  gift  edi- 
tion, boxed,  +2.50. 

Now  that  Italy  has  entered  the  Euro- 
pean conflict,  Mrs.  Mason 's  charming 
book — the  story  of  a  leisurely  journey 
from  the  Ligurian  Riviera,  through 
Sicily,  and  ending  at  Venice — will  be 
read  with  more  than  usual  interest. 

War  and  Christianity.  Vladimir  Sol- 
ovyof.  London :  Constable.  Cloth, 
4s."  6d. 

Three  "conversations"  dealing  with 
the  war  from  the  Russian  viewpoint, 
with  an  introduction  by  Stephen 
Graham. — The  author  of  this  book  is  re- 
ferred to  in  Mr.  Graham's  preface  as 
being  Russia's  greatest  philosopher, 
flourishing  in  Russia  in  the  same  years 
that  Nietzsche  lived  in  Germany. 

The     Spell    of    Flanders,     by     Edward 
Neville  Vose.  Boston:  Page  Co.  Cloth, 
edition,  boxed,  $2.50. 
Mr.    Vose    has    succeeded    at    a    time 
when  we  are  looking  for  a  truly  reflec- 
tive  work   in   giving   us   a   narrative   in 
which  the  long  romance  of  Flemish  his- 
tory is  woven  into  the  colorful  tapestry 
of  her  splendid  interpretative  art. 

What  May  I  Hope?      By  George  Trum- 
bull  Ladd,   LL.D.     New   York:   Long- 
mans, Green  &  Co.     Cloth,  $1.50  net. 
The   fourth    and   last    of   a   series    of 
books  dealing  with  problems  of  practical 
philosophy.      This   is    "an    enquiry   into 
the      sources      and      reasonableness     of 
human   hopes,   especially   social   and   re- 
ligious." 

While  admitting  that  psychological 
science  encounters  especial  obstacles  in 
the  task,  the  author  gives  an  exhaustive 
analysis  of  the  nature  and  sources  of 
hoping,  and  proceeds  to  consider  the 
limitations,  assurance,  and  practical 
uses     of  hope. 

Woman  and  Home.  Orison  Swett 
Marden.  New  York:  Crowell.  $1.25. 
Deals  with  the  new  woman;  why  wo- 
men want  to  vote;  the  girl  and  her  edu- 
cation; the  future  of  our  daughters;  the 
parasite  girl  and  the  question  shall 
wives  be  independent? 

The  Last  Ditch,  by  J.  R.  Elderdice.  Chi- 
cago: Rand  McNally  &  Co.  Cloth,  $1. 
Carvel  Hildreth,  the  hero  of  this 
story,  leaves  college  under  a  cloud,  but 
redeems  himself  by  hard  work  on  the 
Panama  Canal,  and  ultimately  returns 
to  Ballard,  where  he  immediately  re- 
gains his  leadership.  It  is  a  fine,  spirit- 
ed storv. 


BOOKS  E  J.  L  E  R     A  N  I)     S  TATIONER 


The  Research  Magnificent.  H.   G.  Wells. 

Toronto:    Macmillan.     Cloth,  $1.50. 

"The  Research  Magnificent"  is,  in 
essence,  t^he  story  of  a  man  who  sets  out 
to  live  the  "noble"'  lite.  His  adven- 
ture's— his  love  for  a  free  and  beautiful 
woman  and  his  wanderings  through  In- 
dia, Africa,  Russia  and  the  war-ridden 
Balkans — make  a  new  type  of  novel: 
"a  book  with  the  whole  world  for  back- 
ground." 

If  Any  Man  Sin.  H.  A.  Cody.  To- 
ronto :  Briggs.  .  Cloth,  $1.25. 

Outcast  for  his  sin  from  his  church, 
outcast  from  his  career  and  his  love,  the 
Rev.  Mjartin  Rutland  buried  himself  in 
the  big  woods  of  the  great  North-west, 
and  determined  never  again  to  see 
civilized  man  nor  any  hint  of  the  church. 

He  fought  with  tough  men;  he  carried 
at  the  portage;  he  camped  among  In- 
dians and  grew  as  hardy  as  they. 

But  the  long-suffering  kindness  of  the 
church  and  of  human  love  reached  out 
for  him,  in  a  manner  curious  and  dra- 
matic, and  changed  his  life  in  a  way 
which  makes  a  fascinating  story. 
Dick   Devereux.       David   Todd   Gilliam. 

Cincinnati:  Stewart  &  Kidd  Co.  Cloth, 

$1.35. 

A.  splendid  romance  of  Civil  War 
times,  showing  the  effect  of  dual  per- 
sonality under  the  influence  of  a  master 
passion.  The  reader  is  instantly  capti- 
vated with  the  love  affair  of  the  hero 
and  a  beautiful  maid  of  the  Greenbrier, 
the  heroine.  Central  Ohio  and  the  moun- 
tains of  Virginia  form  a  background 
well  fitted  for  the  setting  of  this  un- 
usual story. 

Pirates  of  the  Skies,  by  Stephen  Gail- 
lard.  Chicago:  Rand  McNally  Co. 
Cloth,  $1.25. 

To  amass  a  fund  for  the  financing  of 
a  "Cause,"  a  cultured  foreign  exile  be- 
comes the  leader  of  a  band  of  "sky 
pirates."  In  seemingly  invincible 
aerial  craft  they  are  the  terror  of 
the  United  States.  Attacks  are  made 
upon 'cities  rich  in  loot;  fair  maidens 
are  kidnapped.  A  newspaper  owner  se- 
cures the  services  of  a1  famous  aviator 
and  an  intrepid  reporter  to  trace  the 
pirates  to  their  stronghold  and  there  do 
battle  with  them.  It  is  around  the  ad- 
ventures of  these  two  men,  and  around 
their  love  affairs — which  certainly  don't 
run  smoothly — that  the 'Story  is  woven. 
The  author  succeeds  in  no  less  degree 
than  did  Jules  Verne  in  making  the  im- 
possible seem  possible.  ' '  The  Pirates 
of  the  Sky'"  will .  hold  a  reader  spell- 
bound from  first  to  last  chapter. 
Jacob,  a  Lad  of  Nazareth,  by  Mabel  O. 
Shine.  Chicago:  Rand  McNally  & 
Co.     Cloth,  $1. 

The  life  of  Christ  is  here  given  in  a 
must  attractive  form,  and  the  beauty  of 
His  character  is  clearly  revealed.  Being 
I  old    Prom    the    standpoint   of   the   play- 


mates of  Jesus,  the  story  will  appeal  to 
both  old  and  young.  Both  the  childhood 
and  manhood  of  the  Savior  are  por- 
trayed, but  the  author  has  refrained 
from  picturing  the  agonies  of  the  Cruci- 
fixion and  the  tragic  events  which  pre- 
ceded it. 

Democracy   and   the   Nations.       A   Can- 
adian view,  by  J.  A.  Macdonald.     To- 
ronto: S.  B.  Gundy.     Cloth,  $1.50. 
This  paragraph  is  an  index  to  the  na- 
ture of  this  book:  "four  thousand  miles 
of  .  river,     lake,    prairie    and    mountain, 
where   nation    meets   nation,    where   flag 
salutes  flag,  but  never  a  fortress,  never 
a   battleship,   never  a   sentry   on   guard. 
That      is      North      America's      supreme 
achievement!     That  is  North  America's 
world  idea !" 

Its  luminous  chapters  have  all  the 
passion  of  the  real  orator,  all  the  poise 
of  the  disciplined  writer,  and  all  the 
courage  of  the  man  of  prophetic  vision. 

m 

"LEST  WE  FORGET" 

"The  Society  of  the  Lusitania,"  re- 
cently organized  in  the  United  States, 
have  issued  a  "credo,"  poster  stamp  and 


MAIL    TO    SOLDIERS 

The  Government  has  sent  out  the  fol- 
lowing notice  as  to  the  correct  course  to 
adopt  in  addressing  of  letters  to  soldiers 
at  the  front,  with  the  request  that  it  be 
given  as  wide  publicity  as  possible.  Cus- 
tomers in  book  stores  would  appreciate 
having  this  brought   to   their  attention: 

In  order  to  facilitate  the  handling  of 
mail  at  the  front  and  to  insure  prompt 
delivery,  it  is  requested  that  all  mail  be 
addressed  as  follows : 

(a)  Regimental   number    

(b)  Rank 

(c)  Name    

(d)  Squadron,  Battery  or  Com- 
pany    

(e)  Battalion,  Regiment  (or  other 
unit),  staff  appointment  or  de- 
partment    

( f )  Canadian    Contingent 

(g)  British  Expeditionary  Force 

(h)  Army  Post  Office,  London,  Eng- 
land     

Unnecessary  mention  of  higher  forma- 
tions, such  as  brigades,  divisions,  is 
strictly  forbidden,  and  causes  delay. 


a   wiiui. m\    display  ni'  books  admirably  adaptable   for  any   particular   sei-ie*   of  books. 
This   illustration   is   presented    through  the  <■  mrtesy  of  (irossett  ,v  Dunlop. 


button,  all  designed  to  act  with  the  silent 
protest  of  the  organization  against  the 
methods  adopted  by  the  Germans  in  tile 
war  and  to  keep  the  world  from  forget- 
ting the  crime  of  the  sinking  of  the 
Lusitania,  whereby  over  one  thousand 
souls  were  murdered.  Credo,  stamp  and 
button  are  designed  fo  retail  for  twenty- 
five  cents,  and  the  proceeds  are  to  go  to 
Ihr  Red  Cross  and  Belgian  relief  funds. 
44 


War  and  Religion 

Religious  difficulties  arising  out  of 
present  world  conditions  are  ably  dealt 
with  by  members  of  the  Churchmen's 
Union  and  others  in  a  series  of  essays 
published  under  the  title  of  "Christian 
Ideals  in  War  Time.'' 

A  volume  entitled  "  Sermons  in  War 
Time,"  by  Rev.  Hensley  Henson,  Deau 
of  Dunham,  is  shortly    to   appear. 


B  0  0  K  S  E  J,  L  E  R     A  N  I >     S  T  A  T  1  0  N  E  R 


Nellie  McClung  Scores  Big  Success 


Lectures    in    Eastern    Canada    Have    Proved    Great 
Awakeners — Her  New  Book  Breaks  First  Edition 
Record  for  Non-Fiction  in  Canada. 


Soul- 


Another  BookTitle 
Storiette 


NELLIE  L.  McCLUNG  has  captured 
Eastern  Canada  since  the  ap- 
pearance of  the  October  issue  of 
this  paper.  Her  lecture  tour  in  the  East 
has  been  a  triumphant  one,  and  incident- 
ally the  demand  for  her  new  book  in- 
creased so  that  the  figures  in  connection 
with  the  first  edition  of  "In  Times  Like 
These,''  soared,  as  did  the  enthusiasm 
of  her  publishers.  In  short,  the  first 
edition  of  10,000  copies  made  the  re- 
cord for  non-fiction  in  Canada. 

Nellie  McClung  is  out  for  a  fair  deal 
for  everyone,  ' '  even  for  women  ! ' ' 

The  liquor  traffic,  white  slavery, 
luxury,  the  question  of  votes  for  women 
and  the  waste  of  warfare,  are  some  of 
the  subjects  which  she  deals  with  in  a 
fearless  and  breezy  Western  style,  mak- 
ing her  lectures  veritable  sensations, 
and  the  same  subject  matter  charac- 
terizing these  lectures  is  set  forth  in 
her'  new  book,  which,  by  the  way,  is  al- 
ways entertaining,  chatty  in  style,  with 
many  a  bit  of  wholesome  philosophy  and 
kindly  humor,  and  which  is  full  of 
vitality  born  of  profound  conviction. 

Here  is  a  typical  MicClung  epigram: 
"Even  yet  new  ideas  blow  across  some 
people's  souls  like  a  cold  draught,  and 
they  naturally  get  up  and  shut  the 
door!  They  have  even  been  known  to 
slam  it!" 

Toronto  and  Niagara  in  1837 — rebel- 
lion time — figure  conspicuously  in  a  re- 
markable book  just  out  entitled,  "Anna 
Jameson,  Letters  and  Friendships,  1812- 
1860."  Anna  Jameson  had  a  remark- 
able capacity  for  making  friendships 
among  notable  men  and  women  of  her 
time,  which  makes  this  book  one  of  un- 
usual importance. 

In  G.  B.  Burgin's  new  novel,  "A 
Game  of  Hearts,"  the  scene  is  mainly 
laid  in  the  heart  of  the  Canadian  bush. 
The  scent  of  the  pines  and  cedars,  the 
murmur  of  running  waters,  the  green 
hills  of  the  giant  Laurentians,  pervade 
every  page  of  a  romance  written  in  Mr. 
Burgin's  happiest  vein. 

Professor  Stephen  Leacock,  of  Mont- 
real, and  Miss  A.  H.  Fish,  artist,  have 
collaborated  in  two  unusual  and  inex- 
pensive holiday  books,  The  Marionettes' 
Calendar  and  The  Marionettes'  Engage- 
ment Book.  Each  sheet  of  the  calendar 
contains  the  month,  a  pantomimic  sketch 
by  Miss  Fish,  and  a  humorous  verse  by 
Mr.  Leacock. 

Norman  Duncan  has  written  a  new 
story  down  for  early  publication,  en- 
titled  "Australian   By-ways." 


A  book  which  should  be  of  mutual 
benefit  to  the  British  capitalist  looking 
for  an  investment,  and  to  the  Canadian 
interested  in  the  development  of  his 
country,  is  to  be  found  in  "The  Can- 
adian Market,"  which  has  been  issued 
by  T.  B.  Browne,  of  London.  It  con- 
sists of  eight  chapters  devoted  to  Can- 
ada's great  trade  centres.  Canada  as  a 
producing  and  purchasing  country,  the 
( 'anadian  press,  miscellaneous  commer- 
cial information,  some  hints  for  British 
firms  and  a  final  chapter  under  the  sug- 
gestive title  "To-day  is  Better  Than  To- 
morrow."       The      book      is     thoroughly 


NELLIE    L.   McCLUNG, 

Author   ;iih1   lecturer    much    to    the   fore   at 
pn  sent. 


practical    and    the    would-be   British    in- 
vestor can  profit  by  reading  it. 

The  meritorious  work  of  exploring 
Canada  for  the  benefit  of  the  British  in- 
vestor is  one  which  is  growing  increas- 
ingly popular  these  "days.  The  Anglo- 
Canadian  Year  Book,  issued  by  William 
Stevens,  of  London,  is  by  Keith  Morris, 
who  has  already  published  several  books 
along  this  line.  This  volume  contains 
the  familiar  divisions  on  Census,  Consti- 
tution, Colonization,  Production,  Com- 
merce, Transportation,  etc. 

Algernon  Blackwood,  author  of  "The 
Extra  Day."  was  at  one  time  a 
resident  of  Canada,  working  on  a  farm. 
Later  he  edited  a  Methodist  magazine; 
then  he  superintended  a  dairy,  and  sub- 
sequently he  wandered  penniless  to  New 
York,  where  he  made  a  living  by  posing 
for  Gibson. 

F.  W.  Sullivan,  author  of  "Children 
of  Banishment,"  has  written  a  new  book 
entitled  "Alloy  of  Gold,"  a  Canadian 
tale  in  which  the  lumbering  districts 
figure  conspicuously. 
45 


READERS  will  recall  the  editorial 
in  last  month's  issue  in  which  re- 
ference was  made  to  the  practice 
of  keeping  travelers  waiting.  No  doubt 
every  traveler  on  the  road  has  had  that 
experience.  One  day  recently,  while 
waiting  in  his  sample  room  for  a  mer- 
chant to  keep  his  appointment,  W.  A. 
Gardner,  who  is  Cassel  &  Co.  's  traveling 
representative  for  Ontario,  improved 
"the  shining  hour'  by  composing  'the 
following  skit  introducing  titles  of 
books.  In  submitting,  it  to  Bookseller 
and  Stationer,  Mr.  Gardner  pointed  out 
that  it  might  be  of  service  to  booksellers 
in  connection  with  their  newspaper  ad- 
vertisements of  1915  books: 

"The  Golden  Scarecrow"  of  "Magpie 
House,"  who  in  "Reality"  was  fully 
imbued  with  the  true  "Spirit  of  the 
West,"  paused  at  "The  White  Gate" 
that  was  at  the  moment  in  ' ' Full  Swing. ' ' 

"The  Hope  of  the  House"  was  in  all 
••Sincerity"  "A  Child  of  Storm."  In 
"Candlelight  Days"  of  long  ago  his 
father  had  been  the  proud  possessor  of 
"A  Woman's  Love,"  who  at  that  "Time 
o '  Day ' '  resided  at  ' '  The  House  of  Win- 
dows,'  and  was  known  to  all  those  who 
followed  the  "Open  Trails"  as  "Rory 
of  Willow  Beach."  His  motrer  possessed 
"Two  Eyes  of  Grey."  The  "Rose  of 
Youth"  on  her  cheeks,  and  as  yet  "The 
Dust  of  Life"  had  made  no  "Conquest" 
on  this  fair  member  of  "The  Great 
White  Army"  who  follow  in  the  wake  of 
"Prairie  Fires,"  who  seek  "The  Yellow 
God"  through  the  "Quicksands  of  Life" 
even  to  "The  Mountains  of  the  Moon.''' 

"A  Flame  of  Fire"  was  in  his  eye  as 
he  realized  that  in  "Thirty  Days"  "A 
Shameful  Inheritance"  of  "Molly's 
Husband"  would  place  "Herself  and 
her  Boy"  in  "A  Tight  Corner"  owing 
to  "The  Sins  of  Severac  Bablon." 

"The  Story  Behind  the  Verdict"  was 
that  "A  Preacher  of  the  Lord"  named 
"Peter  Piper"  was  introduced  to  "The 
Woman  in  the  Bazaar,"  who  was  wear- 
ing "The  Wanderer's  Necklace,"  with 
' '  The  Heart  of  Monica  as  a  pendant. 
This  "Man  at  Lone  Lake"  was  at 
"Cross  Fires"  with  "Janey  Canuck," 
and  but  for  "The  Wisdom*  of  Father 
Brown"  and  "The  Pride  of  Eve"  would 
have  been  the  fun)  "Making  of  Rachel 
Rowe.  " 

"What  a  Man  Wills"  often  reflects 
"Corroding  Gold"  in  "The  Day  of 
Judgment"  and  "Charity  Corner"  when 
"Love  (is)  in  Fetters,"  as  "The  Haven 
of  Desire"  produces  a  real  "King  Be- 
hind the  King"  in  a  "Marriage  by  Con- 
quest. " 


Monthly  Record  of  New  Books 

PUBLISHED  BY  FIRMS  ESTABLISHED  IN  CANADA. 


WITH  a  view  to  saving  valuable 
space  and  at  the  same  time  pre- 
serving the  alphabetical  ar- 
range merit  of  book  titles  so  essential  for 
ready  reference,  numbers  are  used  to  in- 
dicate the  respective  publishers'  names. 
The  following  are  the  numbers  used  and 
the  respective  publishing  firms  to  which 
they  refer: 

1. — William  Briggs. 
2. — Cassell  &  Co. 
3.— The  Copp,  Clark  Co. 
4.— J.  M.  Dent  &  Sons. 
5.— S.  B.  Gundy. 
6. — Hodder  &  Stoughton. 
7. — Thomas  Langton. 
8.— The  Macmillan  Co. 
9. — McClelland,  Goodchild  &  Stewart. 
10.— McLeod  &  Allen. 
11. — Musson  Book  Co. 
.     12  — Thos.  Nelson  &  Sons. 

Tiction 

Bent  Twig,  The.  By  Dorothy  Cantield. 
(3)    (loth  $1.35. 

Bride  of  the  Plains,  A.  By  Baroness 
Orczy.    (1)    $1.25. 

Captain  the  Cure.  By  Margaret  Baillie 
Saunders.    (6)    Cloth  $1.25. 

Caves  of  Shend,  The.  By  David  Hen- 
nessey.   (6)    Cloth  $1.25. 

Courtship  of  Rosamond  Fayre,  The.  By 
Berta  Ruck  (Mrs.  Oliver  Onions).  (1) 
$1.25. 

Crevice,  The.  By  Wm.  J.  Burns  and  Is- 
abel Ostrander.     (10))    $1.35. 

Crown  of  Life,  The.  By  Gordon  Arthur 
Smith.    (3)    Cloth  $1.35.  • 

Dear  Enemy.  By  Jean  Webster.  (3) 
Cloth  $1.25. 

Dragon's  Teeth.  By  the' author  of  the 
Dop  Doctor.     (1)  $1.25. 

Emma  McChesney  &  Co.  By  Edna  Fer- 
ber.     (3)     Cloth  $1.00. 

Flower  of  the  Gorse.  By  Louis  Tracy. 
(10)  $1.25. 

Hal  O'  the  Iron  Sides.  By  S.  R.  Croc- 
kett.    (0)  Cloth  $1.25. 

Heart's  Content.  Bv  Ralph  Henry  Bar- 
bour.   (7)  Cloth  $1.50*net. 

If  Any  Man  Sin.  By  H.  A.  Cody.  (1  ) 
$1 .25. 

Jn  Times  Like  These.  By  Nellie  L.  Mc- 
Clung.     (10)  Net  n.00. 

Joan's  Handful.  By  Amy  Le  Feuvre. 
(2)  Cloth  $1.25. 

Kick  In.    Rv  Willard  Mack.    (10)    $1.25. 

Land  of  the  Scarlet  Leaf.  By  Mrs.  A. 
F.  Tavlor.     (6)     Cloth  $1.25. 

Litt'e  Miss  Grouch,  Bv  Samuel  Hopkins 
.\dams.     (1)     $1.00. 

Littfe  Shepherd  of  Bargain  Row,  The. 
Bv  Howard  McK.  Barnes.  (2)  Cloth 
$1 .25. 

Lost'  Prince,  The.  Bv  Frances  Hodgson 
Burnett.    (0)    $1.35. 

Magnetic  North.  Bv  Elizabeth  Robins. 
(12)      Ch>th  20c. 


Making  Money.   By  Owen  Johnson.     (1) 

$1.25. 
Man  From  Bitter  Roots,  The.    By  Caro- 
line Lockhart.     (7)     Cloth  $1.25. 
Man  Heart,  A.    By  Elder  M.  Ingram.  (7) 

Cloth  $1.25  net. 
Measure  of  a  Man,  The.     By  Amelia  E. 

Barr.    (1)    $1.25. 
Mr.    Bingle.       By    George    Barr    McCut- 

'cheon.      (1)      $1.25. 
Oakleyites,  The.     By  E.  F.  Benson.     (6) 

Cloth  $1.25. 
Penelope's  Postscripts.     By  Kate  Doug- 
las Wiggin.     ( 1 )    Net  $1.00. 
Prairie  Wife,  The.    By  Arthur  Stringer. 

(10)    $1.25. 
Real  Man,  The.    By  Francis  Lynde.    (10) 

Net  $1.35. 
Research '  Magnificent,   The.      By   H.   G. 

Wells.     (8)     Cloth  $1.50. 
Rose  Colored  Room.     By    Maud    Little. 

(4)     Cloth  $1.25. 
Somewhere     in    France.       By     Richard 

Harding  Davis.     (10)     Net     $1.00. 
Star  Rover,  The.    By  Jack  London.     (8) 

Cloth  $1.35. 
Story  of  Julia  Page,  The     By  Kathleen 

Norris.    (1)    $1.35. 
These  Twain.     By  Arnold  Bennett.     (1) 

$1.25. 
Under  the  Red  Robe.    By  Stanley  Wey- 

man.     (12)     Cloth  20c. 
Up  the  Road  With  Sally.    By  Frances  R. 

Sherrett.     (1)     $1.25. 
When  My  Ship  Comes  In.      By  Gouver- 

neur  Morris.     (10)     Net,  $1.25. 
Wild  Goose  Chase,  The.    By  Edwin  Bal- 

mer.     (3)     Cloth  $1.25. 
Yellow     Dove,     The.     By  Georse  Gibbs. 

(10)    $1.35. 

Non-Fiction 

Boy  Mechanic,  The.     Vol.  2.     (3)     Cloth 

$1.50. 
Cartoons    of    the    War.    By  Broadman 

Robinson.     (4)    $1.00. 
Chant  of  Love  for  England,  and  Othe: 

Poems.     By  Helen  Gray  Cone.  Poetry. 

(4)    Cloth' $1.00. 
Child,  The     By  Henry  Drummond.     Re- 
vised and  Enlarged.    (4)    Cloth  75c. 
Children's    Book    of    Birds,    The.       Bv 

Olive  Thorn  Miller.     CO     Cloth  $2.00. 
Children's  Story  of  the  War  No.  9.    Bv 

Sir  Edward   Parrott.     History.      (12) 

Paper  8c. 
Child's  Own.     (4)    25c. 
Constantinop'e.     By  H.  C.'Dwight.     (3) 

Cloth  $5.00. 
Elements  of  Style.     (An  Introduction  to 

Literary  Criticism).  By  David  Watson 

Rannie.    Educational.     (4)    $1.35. 
Escape   and   Other   Essays.       Bv   A.   C. 

Benson.    CO    Cloth,  $1.50. 
Experimental  Physics     ( A  Text  Book  of 

Mechanics.    Heat.  'Sound    and    Light. 

With  235  Tevt  Figures).     Bv  Harold 

A.  Wilson.     (4)     *3.00.  ' 
46 


Flowers  of  Youth.    By  Katharine  Tynan. 

(Poems  in  War-time).     (4)     Cloth  $1. 
Germania  Contra  Mundum.    By  Earl  of 

Cromer.    (8)     10c. 
Guide  to  the  English  Language,  A.     By 

H.  C.  O'Neill.    (3)     Cloth  $1.50. 
Hans  Brinker  or  the  Silver  Skates.    By 

Mary  Mapes  Dodge.    (3)    Cloth  $2.00. 
History  of  the  War.     Vol.  7.     By  John 

Buchan.    History.     (12)    Cloth  35c. 
Hosts  of  the  Air,  The.    By  Jos.  A.  Alt- 

sheler.    (3)     Cloth  $1.25. 
Hudson  Bay  Road.     By  A.  H.  De  Tre- 

maudan.    History.     (4)     $2.25. 
India  and  the  War.    By  Lord  Sydenham. 

(6)    Cloth  $1.00. 
In  Pastures  Green.    By  Peter  McArthur 

Agriculture.     (4)     $1.50. 
Journal  of  Impressions  in  Belgium,  A. 

By  May  Sinclair.     (8)     $1.50. 
Letters  to  Girls.    By  Arthur  Mees.     (6) 

Cloth  35c. 
Life    of    Robert    Louis    Stevenson.    Bv 

Jacqueline  Overton.     (3)     Cloth,  $1.00. 
Mighty  and  the  Lowly,  The.    By  Katrina 

Trask.     (8)     $1.00. 
Neutrality  of  U.S.  in  B elation  to  British 

and  German  Empires.  By  J.  S.  Nichol- 
son.    (8)     15c. 
On  the  Side  of  the  Angeb.     By  Harold 

Begbie.    ^6)    Paper  35c. 
On  the  Trail.   By  Lina  Beard  and  Adelia 

B.  Beard.     (3)     Cloth  $1.25. 
Outdoor   Sketching.      By  F.  Hopkinson 

Smith.     (3)     Cloth  $1.00. 
Poems  of  To-day.     An  Anthology.     (4) 

60  cents. 
Royal  Marriage  Market  of  Europe,  The. 

By  Princess  Fadziwill.     Recollections. 

(2)     Cloth,  net  $2.25. 
Salute  From  the  Fleet,  A.     By  Alfred 

Noves.     (3)     Cloth  $1.50. 
Schools     of     To-morrow.     By  John  and 

Evelyn      Dewey.      Educational.       (4) 

$1.50. 
Spindrift:  Salt  From  the  Ocean  of  Eng- 
lish Prose.      Edited  by   Geoffrey   Cal- 
ender.   (4)    90c. 
Swords  and  Ploughshares      Drinkwater. 

Poetry.      (4)      75c. 
Theism  and  Humanism.      Bv   T?t.  Hon. 

Arthur    James    Balfour.       (6)       Cloth 

$1.75. 
Thoughts  and  After-Thoughts.     By   Sir 

H.      Beerbohm      Tree.      Essays.      (21 

Cloth,  net  35c. 
Through  Terror  to  Triumph.    Bv  David 

Lloyd  George.     (6)     Paper  35c. 
War  of  All  Ages.    By  Evelyn  Short.  (4) 

Cloth  $1.00. 
Weil-Considered  Garden,  The     Bv  Mrs. 

Francis  Kin-      (3)     Cloth  $2.00. 
With  the  Russian  Army.    By  Col.  R.  R. 

McCormick.     (8)    $2.00. 
Writing  an  Advertisement.     By  S.  Rol- 
and Hall.     (3)     Cloth  $1.00.  ' 
Ycung  Canada.    (4)    $1.00. 


BOOKSELLER     AND     STATIONK1I- 


Weld  on  Roberts 

Rubber  Erasers 


WELDON  ROBERTS 

on  Rubber  Lrascrs 

B  the  MARK  and  Ihf  GUARANTEE 

of  ih*  JinC'St  ijihihttj 


WELDON  ROBERTS   RUBBER  CO.  office  &  works  NEWARK,  N.J.  U.S.A. 


Mr.  Premium  User: 

CHRISTMAS  WILL  SOON  BE  HERE.  Further  delay  may  mean  a  big  loss  to 
you.  Every  boy  and  girl  will  want  this  very  fine  and  attractive  SCHOLARS'  COM- 
PANION, so,  why  not  offer  it,  or 
one  of  our  many  other  Fancy 
Boxes  and  Desk  Sets,  as  a 
PREMIUM  to  them  or  their 
" GROWN-UPS"  in  return  for 
their  co-operation? 

Write  us  RIGHT  NOW  for  illustrated 
catalogue,  samples  and  prices.  We  will  fur- 
nish electrotypes  for  advertising  and  circu- 
larizing to  responsible  parties  FREE. 

Scholars'    Companions,    Fancy    Boxes    and 

Desk  Sets  that  retail  at  from 

15c  to  $2.50  each 


No.   932 


EAGLE  PENCIL  CO. 


377  Broadway,  NEW  YORK 


A  GIFT  FOR  THE  OFFICE  MAN 

Friend  Dealer,  here's  a  tip:  You  know  the  difficulty  many  people  have  in  selecting  a  gift  for  a 
man.     If  the   man    is   a   business   man    he   will   appreciate   receiving   a 

STEWART  PENCIL  SHARPENER 

For  the  balance  of  1915  we  will  give  the  trade  a  special  discount  of  48%,  in  lots  of  one 

dozen  or  more. 

The  Stewart  Junior  sells  for  .$3.00,  and  the  No.  2  machine  for  $5.00  la  popular  price  for  a  gift  for  an 
i  I'l'i  <  •<■  maul  It  is  equipped  with  an  extra  set  it  sbnrpenei'8.  giving  I  lie  purchaser  virtually  two 
machines  for  the  price  of  one.  Thoroughly  durable,  handsomely  niekelled  and  an  article,  the 
u<°  <f  which  will  give  its  owner  pleasure  throughout  the  year.  Wise  dealers  will  cash  in  oil 
this   suggestion. 

A.    R.    MacDOUGALL     &     CO.,    LIMITED,    Canadian  Representatives 

266  KING  ST.  WEST,  TORONTO,  ONT. 


47 


BOOKSELLER  AND  STATIONER 


Good  Business  in  Montreal 

Interesting  Comparison  of  Books  Selected  for  Sending  to  the  Front  and  Titles 
.    ,  •  Which  Soldiers  Themselves  Select 


MONTREAL,  Nov.  1.— Now  is  the 
time  when  parents  and  friends 
are  filling'  stockings  to  send  to 
the  buys  in  the  trenches.  It  is  interest- 
ing- to  note  what  they  are  buying  from 
the  bookstores  for  this  purpose.  One 
would  naturally  suppose  that  many 
mothers  would  send  them  small  Bibles  or 
testaments,  but  this  is  unnecessary,  as 
every  soldier  in  the  trenches  is  supposed 
to  have  one. 

Quite  a  demand  has  been  created  for 
books  of  small  size,  and  suitable  sta- 
tionery for  this  purpose.  Several  book 
firms  in  Montreal  have  received  orders 
for  several  hundreds  of  small  extracts, 
such  as  Kipling-,  and  other  authors  likely 
to  appeal  to  soldiers.  Literature  in  small 
form,  of  every  kind,  is  being  bought  for 
this  purpose.  Curiously  enough,  there 
has  been  quite  a  demand  for  books  of 
jokes  and  riddles.  What  better  litera- 
ture could  be  sent  to  men  who  are  bored 
to  death?  One  lady  purchased  ten 
copies  of  Mutt  and  Jeff  for  her  soldier 
friends  on   the   battle  line. 

Quite  different  is  the  type  of  litera- 
ture being  purchased  by  the  soldiers 
themselves  who  are  just  about  to  leave 
for  the  other  side.  It  must  be  remem- 
bered that  the  size  of  their  kits  does 
not  allow  them  to  carry  large  volumes, 
therefore,  here  again  the  demand  is  for 
literature  in  condensed  form.  Instead  of 
carrying  away  riddle  books  and  works 
of  a  comic  nature,  the  departing  soldiers 
are  buying  works  like  Palgrave's  "Gold- 
en Treasury,"  and  miniatnre  copies  of 
Tennyson,  Shakespeare's  plays,  Emer- 
son, etc. 

A  new  line  came  on  to  the  market  dur- 
ing the  last  month  in  the  shape  of  a 
"soldier's  diary."  It  is  a  very  neat 
idea,  and  it  is  a  wonder  that  nobody  ever 
thought  of  it  before.  It  is  being  carried 
by  others  than  booksellers;  in  fact,  by 
everybody  who  has  anything  in  the  na- 
ture of  gifts  for  soldiers.  A  feature  of 
this  diary  is  that  it-  is  put  up  ready  to 
trail,  which  is  a  sensible  idea,  being  car- 
ried out  by  makers  of  playing  cards  as 
well.  p 

With  the  return  of  several  regiments 
.from  Valcartier  to  take  up  residence  in 
the  city  for  the  winter,  and  the  recruit- 
ing of  several  new  regiments,  the  de- 
mand is  being  felt  again  for  military 
hunks.  It  is  significant  that  a  number 
of  "Montreal  booksellers  have  recently 
imported  a  number  of  books  on  tactics, 
etc.,  for  the  use  of  officers,  which  have 
enjoyed  a  very  large  sale. 


Naturally,  two  of  the  best  selling- 
books  in  Montreal  just  now  are  two 
works  by  local  authors.  These  are  "A 
Soul  on  Fire,"  by  Mrs.  Fenwick  Wil- 
liams, and  "Moonbeams  from  the  Larg- 
er Lunacy,"  by  Stephen  Leacock.  The 
former  of  these  is  very  cleverly  written 
in  parts,  but  the  fact  that  it  is  the  work 
of  a  local  author  helps  the  sale  quite  a 
bit. 

Outside  of  these  two  books  with  the 
local  touch,  the  best  sellers  of  the  past 
month  include  "The  Research  Magnifi- 
cent," by  H.  G.  Wells,  and  "Eltham 
House,"  by  Mrs.  Humphry  Ward.  "The 
Money  Master,"  by  Sir 'Gilbert  Parker, 
runs  these  two  pretty  close.  A  recent 
arrival  is  a  novel  from  the  pen  of  Comp- 
ton  Mackenzie,  author  of  "Carnival" 
and  "The  Passionate  Elopment,"  and  a 
number  of  other  excellent  works.  One 
bears  the  name  of  "Plashers  Mead,"  be- 
ing a  work  of  an  idyllic  type,  and  pro- 
mises to  be  a  good  seller.  "The  Free- 
lands."  by  Galsworthy,  is  keeping  up 
well. 

As  for  new  war  books,  there  are  sev- 
eral of  a  lighter  nature  which  are  mak- 
ing money  for  dealers  who  carry  them. 
These  are  "A  Woman's  Diary  of  the 
War,"  by  S.  Macnaughton,  which  is 
perhaps  the  best  seller  of  the  lighter 
stuff,  and  "Aunt  Sarah  and  the  War," 
of  which  the  English  and  American  edi- 
tions have  sold  out  in  several  stores. 
Owen  Seaman's  poems,  "War-Time." 
are  very  popular  just  now. 

As  for  the  heavier  type  of  war  book, 
perhaps  the  biggest  seller  at  the  moment 
is  "The  Pentecost  of  Calamity"  by 
Owen  Wister,  which,  to  put  it  plainly,  is 
a  work  showing  what  blessinss  come  out 
of  calamaties.  "J 'Accuse."  by  a  Ger- 
man, has  sold  to  the  extent  of  fifty  vol- 
umes in  one  store.  Perhaps  war  hooks 
of  the  heavier  type  preponderate.  They 
include  "The  Soul  of  the  War,"  by  Phil- 
lip Gibbs,  special  correspondent  of  the 
London  Daily  Chronicle.  War  books  of 
a  descriptive  nature  are  in  better  de- 
mand probably  than  any  other  kind  of 
war  book,  including  works  like  Hilaire 
Bellac's  "History  of  the  War,"  and 
Buchan's  "History  of  the  War."  which 
is  having  a  wonderful  sale.  The  seventh 
volume  deals  with  the  battle  of  Ypres. 

Dealers   claim   that    business  is  much 
better  than  it  was  a  year  as:o.    There  is 
an  improvement  all  round. 
48 


THE    BUSY    B'S 

From  "Punch." 

Buchan  and  Belloc  are  wonderful  men. 
Equally  nimble  with  brain  and  with  pen, 
Swiftly  eclipsing  their  college  compeers, 
Destined  for  fame  from  the  earliest 
years. 

Buchan  at  Oxford — I  quote  from  Who's 

Who— 
Mopped  up  the  Stanhope  and  Newdigate 

too; 
Published    three   books,   shone   at   Union 

debates, 
Romped     through     his    schools,    with    a 

First  Class  in  Greats. 

Owing  allegiance  awhile  to  the  law, 
Wider  horizons  in  action  he  saw, 
Joining  Lord  Milner  away  at  the  Cape, 
Helping  South  Africa  out  of  her  scrape. 

Hardly      less      wondrous      achievements 

were  those 
Wrought  by  brave  Belloc  in  life,  verse 

and  prose, 
Writer  of  anti-Semitic  lampoons, 
Pilgrim-apostle  of  all  picaroons. 

Member    of    Parliament,    champion     of 

beer; 
Viewed    by   his   party   with    feelings    of 

fear ; 
Gunner  of  old  in  the  army  of  France, 
Publicist,    orator,    mystic,    free-lance. 

So,    when    the    war-cloud    exploded     in 

flame, 
Even   more   bellicose   Belloc   became; 
While  to  his  feat  in  appeasing  the  Dutch 
Buchan   has   added   the   new   "Nelson" 

touch. 

Each   wrote     war    chronicles,   vast    and 

unique — 
One  came  out  monthly,  and  one  once  a 

week — 
Each  took  to  lecturing  night  after  night, 
Filling     their    hearers     with     awe    and 

delight. 

Belloc  excelled  in  the  diagram  dodge; 
Buchan  in  breezy  avoidance  of  stodge; 
Multitudes  hung  on  the  lips  of  Hilaire; 
Buchan  led  off  with  E.  Grey  in  the  chair! 

Buchan,  whose  brain  works  abnormally 

fast, 
Gives   us   an   output    stupendously   vast, 
Vying  in  manner  with  Napier  and  Poe, 
Stevenson,  Archibald  Forbes  and  Defoe. 

Belloc  finds  time  to  complete  or  re-write 
Lingard  by  day  and  Macaulay  by  night. 
Serious  staff     officers  sit  at  his  feet ; 
Wireless   distributes   his   screeds   to   the 
Fleet. 

Here  then's  a  health  to  you,  marvellous 

pair, 
Prester  John   Buchan,   volcanic   Hilaire, 
Drinking   the    cup   of   life   down    to    the 

lees, 
Bans-  in  the  front  of  our  busiest  B's! 


BOOKSELL  E  R    A  N  I)    S  T  A  T  I  0  N  E  1; 


GET  THE  BEST!  BLOTTING   PAPER 


MANUFACTURED  BY 


THE  EATON-DIKEMAN  COMPANY,  Lee,  Massachusetts,  U.S.A. 


THE  FOLLOWING  WELL-KNOWN  BRANDS  CARRIED  IN  STOCK 

Magnet  Columbian  Lenox  Arlington  Wavelet 

Matrix  and  Filter  Papers 

FOR  SALE  BY  THE  LEADING  JOBBERS  IN  PAPER 


Housatonic 


Two  of  Globe-Wernicke's  Best 

—  The  Kind  that  Will  Appeal  to 
Your  Best  Customers 


Every  Day,  and  Legal  Blank  Files  are  both  substantial  and  attractive, 
possessing  many  superior  points  which  will  recommend  them  to  the 
office  man   who  knows. 

Papers  may  be  filed  by  names,  or  the  lettered  tabs  serve  as  an  index 
to  the  use  of  the  various  compartments,  such  uses  being  noted  on  the 
under  inside   front   cover. 

Style  No.  1— Indexed  alphabet!-  Style  No.  2— Indexed  1  to  31  lot 
cally     (20    leaves)    .f5.75    per    doz.        days    of    month,    $7.20    per    doz. 

33   1-3%   off  these  price*   to   the   trade. 
Write   to-day    for   complete    catalog  !>. 

STRATFORD,   ONT. 


He  is  SO  Happy  Modelling  wtih    MODELL1T 

Every    book,   toy    store   and   schorl  furnisher 
in  the   Dominion  should  sell 

MODELLIT 


The 

Most    Cleanly 

Fictile 

Antiseptic 

and  Odourless 

Modelling 

Medium  on 

i  the  Market 


The  children's  favourite 
pastime 

MODELLIT 

will  attract  more  customers 
to  your  store  than  any  other 
modelling:  medium. 


Made  in  Many 
Beautiful 
Colours  and 
Put  upin  Vari- 
ous Sizes  of 
Fancy   Boxes 
1  16  Blocks 
and  Refills 


Write  Us  for  Samples  and  Particulars  TO-DAY 

MODELLIT  MFG.  CO.,  19  Brunswick  St.,  Bristol,  England 

Telegrams:  "Modellit,  Bristol,"  England 


A  Calendar  Unlike  All  Others 


THE  PATENTED  '  UPTODATE" 
CALENDAR 

is  the  one  only  new  thing  in  the  world  of 
calendars,  Unique,  Beautiful,  More  Prac- 
tical than  any  other,  and  besides  has  a 
mysterious  feature  that  fascinates.  By 
turning  the  knob  at  the  top  of  the  case  a 
bright  red  line  is  mechanically  passed  over 
and  cancels  past  dates,  but  still  shows  the 
relation  of  the  days  past  and  to  come  to 
the  indicated  date.  At  the  end  of  ths 
month  the  red  cancelling  lines  are  me- 
chanically returned  ready  for  the  new 
month,  and  changing  the  cards  makes  it  a 


Made  in    U.S.A.  and' patented   In    U.S.  ami  perpetual     calendar.     The     mechanism     is 


JL 


Foreign  Countries. 


simple  and  substantial;  the  possessor  of  an 
"Uptodate"  Calendar  cannot  get  along 
well  without  it  any  more  so  than  without 
his  telephone;  it  tells  him  the  day  and 
date  of  the  month,  as  his  timepiece  does 
the  hour  and  minute  of  the  day.  Made  in 
two  sizes,  the  larger  5  x  8V2  in.,  the  smaller 
3V2  x  6  inches.  In  Black  Leatherette, 
Genuine  Leather  of  many  grades  and 
shades.  Solid  Mahogany  and  Quartered 
Oak  Polished  Woods,  and  in  Brushed 
Brass  Cases,  the  latter  in  the  smalf  size 
only. 


IDEAL    SPECIALTIES   MFG.   CORP.,  552   Pearl   St,    NEW   YORK  CITY,   U.S.A. 


49 


New  Goods  Described  and  Illustrated 


A  fountain  pen,  known  as  the  "Eagle 
Prince,''  has  just  been  introduced  by 
the  Eaele  Pencil  Co.,  of  New  York.  It 
is  being  made  in  three  sizes,  the  smallest 
size  being-  especially  for  ladies'  use. 
This  new  fountain  pen  is  of  the  safety- 
screw  patent  type,  and  to  help  retailers 
a  series  of  three  show  cases  are  available 
to  accommodate  either  one,  two,  or  three 
dozen  pens. 

Kildare  iii  Pound  Packages 

Readers  will  recall  the  news  item  in 
this  department  recently  chronicling  the 
introduction  of  a  new  correspondence 
paper  called  Kildare  Linen  by  Bun- 
tin,  Gillies  &  Co.  Another  innovation  is 
the  appearance  of  this  new  paper  put  up 
in  pound  packages  and  packages  of 
seventy-five  envelopes.  The  wrapper  is 
distinctive  in  appearance,  of  white  stock. 
self-stfiped  paper,  embossed  in  gold  and 
green.  This  new  package  is  another  evi- 
dence of  the  increasing  demand  there  is 
for  pound  packages  of  notepaper  retail- 
ing at  a  quarter. 

Creditable  New  Penholder 
A  new  penholder  of  the  pneumatic 
grip  type  is  another  new  item  in  the  Am- 
erican Pencil  Co.'s  line.  It  is  designed 
to  hel|)  to  eliminate  "writers'  cramps." 
it  iias  been  dubbed  "A  Big  Brother''  to 
this  firm's  other  pneumatic  penholders. 
In  this  holder  the  pneumatic  rubber  ex- 
tends over  half  the  length'  of  the  holder. 
The  air  cushions  are  produced  by  a 
patented  process. 

New  Idea  in  Time  Books 
It  is  claimed  for  the  new  "Standard" 
Time'  Books,  Marshall  Method,  which  are 
beimr  placed  on  the  market  by  the  Borum 
&  Pease  Co.,  Brooklyn,1  N.Y.,  that  they 
will  reduce  time-keeping  and  payroll 
costs  from  .10  to  75  per  cent.,  and  do 
away  with  the  necessity  of  having  an  ex- 
pert time-keeper.  With  these  books  it  is 
unnecessary  to  copy  "time  sheets  and  pay- 
rolls. The  time  is  entered'  but  once,  and 
the  payroll  becomes  closed  when  the  last 
entry,  is  made  in  the  book.  Payroll 
padding  is  said  to  be  impossible  with 
this  system.  The  .book  can  be  used  for 
piece-work,  contract  work,  or  under  any 
system.  Any  unit  may  be  used  and  cost 
data  are  easily  kept. 

New  Games 
"Ludo"  is  the  name  of  a  new  game 
put  (ut  by  the  Copp,  Clark  Co.  this  sea- 
son. It  is-  a  game  of  skill  known  as 
English  pareheesi.  Another  new  game, 
introduced   by   this  concern  this  season, 


is  "Tips  and  Downs,"  described  as  the 
funniest  game  on  earth  by  an  enthu- 
siastic member  of  the  firm's  sales  force. 
Art  Corners 
"Art  Corners"  have  just  been  intro- 
duced to  the  trade  by  the  Brown  Bros. 
This  illustration  shows  how  they  are 
used.  These  corners  are  gummed,  and 
the  idea  is  to  slip  them  over  the  corners 
of  the  pictures;  then   they  are  gummed 


Illustrating  tin-  u 


and  pasted  on  the  album  page.  The 
corners  may,  of  course,  be  used  in  other 
ways.  For  instance,  the  suggestion  is 
offered  that  with  a  letter  to  a  friend  a 
fancy  art  corner  be  used  to  attach  a 
snapshot  to  the  upper  left-hand  corner 
of  the  letter,  as  this  would  prove  a  novel 
way  of  pleasing  a  friend. 

Art  Process  Calendars 
Newcomers  in  calendars  introduced 
by  the  Pugh  Specialty  Co.,  specimens  of 
which  have  been  sent  to  Bookseller  and 
Stationer,  strike  out  along  new  lines. 
These  calendars  are  reproduced  by  what 
is  called  "art  process  work,"  on  felt 
and  five  different  sizes  are  shown,  with 
a  variety  of  designs  in  each.  In  keeping 
with  present  conditions,  the  subjects  are 
chiefly  of  a  patriotic  nature,  eoats-of- 
arms,  the  flag  and  the  British  bulldog 
being  much  in  evidence.  These  new 
calendars  embody  originality  that  ac- 
counts for  the  popular  hit  they  are 
making. 

Crayons  in  Christmas  Garb 
An  increased,  demand  for  coloring 
requisites  having  manifest ed  itself  of 
late  for  use  by  children,  Binney  &  Smith, 
the  New  York  crayon  manufacturers 
have  put  out  the  "Crayola"  kinderg- 
garten  outfits  and  "Crayola"  picture 
tracer.  These  are  intended  to  be  especi- 
ally featured  in  the  toy  departments. 
Crayon  outfits  of  the  regular  school  vari- 
ety have  always  had  some  attention  for 
50 


Christmas  trade,  but  these  new  outfits 
embody  the  desirable  Christmas  -it't  at- 
mosphere. 

New  Propel  Pencil 

Among  the  new  productions  which 
will  be  welcomed  by  the  trade  is  the  new 
' '  merit ' '  propel  pencil  introduced  by 
the  American  Pencil  Co.,  as  a  10c  retail 
item.  It  contains  four  extra  leads  in 
the  back  compartment.  The  lead  is  the 
same  as  in  this  firm's  Velvet  pencils. 
Extra  refills  are  obtainable,  six  in  a  tube. 
The  new  pencils  come  one  dozen  on  a 
display  card. 

Tissue  Paper  in  Envelopes 

To  enable  retailers  to  handle  sales  of 
tissue  paper  with  greater  despatch,  the 
Copp,  Clark  Co.  are  putting  up  special 
envelopes  containing  five-cent,  quanti- 
ties. Dealers  will  appreciate  the  time 
thus  saved  in  obviating  the  necessity  of 
counting  out  the  sheets. 

New  IVIemo  Book  Display  Case 

A  new  "silent  salesman,"  which  has 
just  been  introduced  to  the  trade  by 
the  stationery  department  of  the  Copp, 
Clark  Co.,  is  a  substantially  made  coun- 
ter case  to  make  it  easy  to  display  a  full 
line  of  leather-covered  memorandum 
books,  arranged  so  that  the  customer 
can  see  at  a  glance  what  he  requires. 
The  case  accommodates  nineteen  mim- 
and  a  total  of  fifty-tour  books,  to  retail 
at  15  cents  to  half  a  dollar  each. 


MoosEfiass^ms 


,,  ^oOREPUSH-Pims,, 

I    p     THINGS         ] 


j.WOREI 


L 


Cj^ooREPUSHPjns    J      ^OORE  PUSHPIN  , 


A  Good  Idea 
A  ne.v  counter  display  for  Moore's 
Push  Pins,  as  illustrated  herewith,  has 
just  been  introduced  to  the  trade.  The 
method  of  transforming  this  stock  carton 
into  an  attractive  display  is  simply  to 
open  the  lid,  bend  back  along  the  score 
line,  insert  the  tab  in  the  slot  at  the 
back  placed  for  the  purpose,  and  stand 
it  up  on  the  counter.  The  act  of  fold- 
ing the  lid  back  discloses  an  attractive 
label  on  the  front  suggesting  some  of 
the  uses  to  which  these  items  can  be 
put. 


BOOKSELLER  AND  STATIONER 


AN  EVER  POPULAR  HOLIDAY  GIFT 


A& 


f   t 


Pen  Profits 


The  "A.A."  self-filling  feature  is  simple  and  attractive. 
That's  one  reason  why  this  pen  sells  so  easily  and  quickly. 
The  "A.  A."  pen  is  an  attractive  holiday  gift.  The  material 
and  workmanship  are  absolutely  guaranteed.  The  exquis- 
ite flexibility  of  the  gold  pen  point  is  pleasing  to  customers. 

We  will  furnish  attractive  display  cases  free.  Each 
case  contains  an  appropriate  holiday  assortment  of 
self-fillers,  lower-end  joint,  middle  joint,  and  safety 
fountain  pens. 

Write  to  your  local  jobber  or  to  us  for  prices, 
catalogue  and  trade  discounts  on  this 


PROFITABLE  LINE 


Arthur  A.  Waterman  &  Co. 

Established   1895 

22  Thames  Street         /.         New  York  City 
Not  connected  with   the  L.  E.  Waterman  Company 


51 


B  ()  ()  K  S  E  L  L  E  R     A  N  D     STATIONER 


DAINTY  GIFTS  FOR  THE  GIFT  SHOP 

Many  retail  at  25c  and  35c  each.     Write  for  Catalog. 


RUST  CRAFT  -  PUBLISHERS    -     60  India  St.,  BOSTON,  MASS. 


The  McKinley  Edition  of 
Ten-Cent  Music 

will  always  hold  first  place  as  an  Edition  of 
Standard,  Classic  and  Teaching  Music. 

An  established  demand  for  this  line  of  music 
exists  throughout  the  United  States  and  Canada, 
it  meets  the  requirements  of  the  Teacher,  Stu 
dent  and  the  Accomplished  Musician. 

It  has  proved  itself,  to  thousands  of  dealers,  to 
be  the  best  foundation  for  a  sheet  music  de- 
partment. 

Every  copy  of  The  McKinley  Edition  sold  means 
a  profit  of  over  200%  to  the  dealer. 
The    McKinley    Edition    (Kevised    for    our    Can- 
adian   Trade)     conforms    in    every    detail    with 
Canadian   copyright  laws. 

A  great  advantage  to  the  merchant  as  a  "Trade 
Bringer"  is  the  catalogues  bearing  the  dealers' 
imprint  which  are,  supplied  with  this  Edition. 
These  catalogues  will  attract  more  customers  to 
your  store  than  any  other  medium  you  could 
employ. 

Write  us  for  Samples  and  Particulars  to-day. 
Also   we   want   you   to   know   our  Jobbing  De- 
partment is  one  of  the  largest  and  most  complete 
in  the  country.    We  can  take  care  of  your  wants 
for   anything  in  Sheet  Music. 

McKINLEY  MUSIC  COMPANY 

The  Largest  "Exclusively  Sheet  Music  House" 
t  in  the  World. 
CHICAGO:     1501-15    EAST    FIFTY-FIFTH    STREET 


Fine  Inks  and  Adhesives 


FOR  THOSE 


WHO  KNOW 


Higgi 


ns 


Drawing  Inks 
Eternal  Writing  Ink 
Engrossing  Ink 
Taurine  Mucilage 
Photo  Mounter  Paste 
Drawing  Board  Paste 
Liquid  Paste 
Office  Paste 
Vegetable  Glue,  etc. 


Are   the  finest  and  best  Inks  and  Adhesives 

These  manufacturers  have  a  unique  standing 
among  discriminating  consumers,  the  ready- 
money  kind  who  know  what  they  want  and  are 
willing  to  pay  for  it.  They  are  worth  cater- 
ing to. 

CHAS.  M.  HIGGINS  &  CO.,  Mfrs. 


Branches : 
Chicago,   London 


271   Ninth  St. 
BROOKLYN.  N.Y. 


WHEN   we   announce   that  the   "Van   Dyke"    Is   the    Best 
pencil  we  have  produced,  every  stationer  knows  that  it 
must  be  one  of  exceptional  merit. 
Fifty  years  of  experience,  coupled  with  the  best  efforts  of  our 
chemical  laboratory  in  the  conduct  of  varied  and  prolonged  ex- 
periments to  provide  what  is  essential  in  a  lead  we  would  call 
"our  best,"  have  resulted  in  the  "Van  Dyke." 

Absolute  smoothness,  an  unvarying  texture  and  a  wear-re- 
sisting durability — elements  so  necessary  in  the  ideal  drawing 
lead,  have  been  developed  to  an  unusual  extent,  and  the  "Van 
Dyke"  will  more  than  satisfy  the  most  critical  of  professional 
and  technical  users. 

No.  600  "Van  Dyke"  is  Hexagon  Shape,  Yellow  Polish,  with  lead  in  the 
following  degrees:   6B,   5B,   4R.   3B,   2B,   B,    HB,   F,   H,   2H,   3H,  4H,   5H, 
611,  7H.        Quality  and  Accuracy  of  Degree  of  Lead  Guaranteed. 
We  shall   be  glad   to  submit   samples  and   interesting  prices   to   the  trade 

upon   request. 


Made  in  America  by 
The  Oldest  Lead  Pencil  Factory  in  America 


EBERHARD  FABER 


NEW  YORK 


BOOK  S  E  L  L  E  R     A  N  D    S  T  A  rr  1  ()  N  E  U 


■W-W/W/V/V/VAW/WW^^^^ 


Standard' 

Time 

Books 

Marshall 
Method 


Copyright,   1914, 
John  W.  Marshall 
All  Rights  Reserved 


With  "Standard"  Time  Books  time  can 
be  taken  more  rapidly  than  with  ordinary 
time  books,  and  the  necessity  of  copying 
time  sheets  and  pay  rolls  is  eliminated. 

Labor  cost  distribution  is  made  each  time 
the  "time"  is  recorded,  and  can  quickly 
be  "taken  off"  each  day  or  at  the  end  of 
the  period,  as  desired. 

The  use  of  "Standard"  Time  Books  will 
reduce  the  time-keeping  and  pay-roll 
costs  from  50%  to  75%,  and  an  experi- 
enced time-keeper  is  not  essential  to  good 
results. 

"Standard"  Time  Books  are  published  in 
two  bindings  and  thicknesses. 


Both  sizes  are  published  in  different 
forms  covering  periods  of  "One  Week," 
"Fortnight  and  Half -Month"  and  "One 
Month."  In  the  front  of  each  book  will 
be  found  illustrated  directions  for  keeping 
time  by  the  "Marshall  Method,"  followed 
by  a  page  containing  "Schedule  of 
Work."  The  last  three  pages  in  the  book 
contain  new  and  original  "Wage  Tables" 
for  quickly  finding  earnings  of  employees 
at  different  rates. 


Write    for    folder 
unique  method. 


fully    describing    this 


Boorum  &  Pease  Co. 

Makers  of  "STANDARD"  BLANK  BOOKS  AND  LOOSE  LEAF  DEVICES. 
HOME  OFFICES:   Front  Street  and  Hudson  Avenue,  BROOKLYN,  N.Y. 
FACTORIES:  Brooklyn,  N.Y.     St.  Louis,  Mo. 
SALESROOMS: 

109-111  Leonard  St.,  New  York.     Republic  Bldg.,  Chicago,  111. 

220  Devonshire  St.,  Boston,  Mass.     4000  Laclede  Ave.,  St.  Lo^Ls,  Mo. 

Canadian  Representative:  J.  G.  F.  Ansley,  408  Lumsden  Building,  Toronto,  Canada. 

Stocks  of  our  loose  leaf  lines  are  now  carried  by:  Copp,  Clark  Co.,  Ltd.,  Toronto,  Canada; 

MrFarlane,  Son  &  Hodgson,  Ltd.,  Montreal,  Canada. 


g 

//////////////////^^^^ 

53 


BOOKSELLER     AND     ST  A TIONER 


Give  Your 
Erasers  a 
Chance  to 
Sell 
Themselves 


Don't  coop  them  up  in  boxes  upon  shelves,  just 
to  keep  them  clean  and  fresh.    It's  unnecessary. 

No  dust  or  dirt  will  collect  upon  the  contents 
of  a  ' 

DIXON'S  DUST-PROOF  ERASER 
ASSORTMENT  No.   1090 

because  the  container  is  protected  by  a  thin, 
transparent  window-like  cover.  The  contents 
are  three  dozen  pencil,  ink  and  combination 
erasers,  in  red,  white,  blue,  grey,  green  colors. 
Container  is  8*4  by  9x/4  inches;  fitted  with  easel 
hack  attachment,  for  counter  display,  as  illus- 
trated. Order  this  new  eraser  assortment  or 
write  for  prices  and  information  to  the 

Joseph  Dixon  Crucible  Co. 

JERSEY  CITY,  N.J. 


Patented  Deu.  7,  1909 
•No.  777   lVs   in.   wide,   and   only   1-16  in.   thirk,   12   inches   long. 

Very  flexible,  double  brass  edges,  ready  for  use  either  side 
up.     Sixteenth  scale  on  one  side,  millimeter  scale  on  the  other. 

You   are   overlooking   a   good    one   if  you   do   not   carry   our 
School   Flexible. 

WESTCOTT-JEWELL  CO.,  seK\jfsaals 

RULER  MAKERS  EXCLUSIVELY 


HOLD  THE  LINE 


(Registered) 


London  (  Eng. ) 
Export  Agency, 
8  St.  Bride  St., 
LONDON,  E.C. 


Here's  the  line  to  hold — John 
Heath's  Telephone  Pen.  You 
will  not  hold  it  long  because 
it  sells  so  quickly.  There's 
quality  about  it.  It  writes 
smoothly,  never  corrodes,  and 
lasts  long.  Get  connected  with 
the  Telephone  Pen  for  quick 
sales. 


Supplied  by  all 
the  leading 
wholesale 

houses  in 

Toronto      and 

Montreal. 


Proving  a  Tremendous   Selling  Help 

The  new,  illustrated  booklet,  "How  to  Place 
Your  Pictures,"  is  creating  unusual  sales  for 
many  dealers,  and  is  free  to  you  for  the 
asking.     The  booklet  points  out  the  numerous 

MOORE  PUSH-PINS 

Glass  Heads,  Needle  Points 

MOORE  PUSH-LESS  HANGERS 

The  Hanger  with   the  Twist 

Has   inclined  tool-lcmpcrcd  sttd    nail 

and  suggests  many  ways  of  greatly  increasing 
your  sales  of,  these  everyday  conveniences. 
Link  up  your  store  and  efforts  with  our 
extensive  advertising  and  write  for  prices 
and  discounts  to-day. 

MOORE   PUSH-PIN   CO..    113    Berkley    St..    Philadelphia.  Pa. 


ARTISTS  MATERIALS 


We  carry  a  complete  line  of  Artists  Materials 
Agents  for  Winsor  &  Newton,  London.  Eng. 

A.RAMSAY  &  SON   C° 

EST'D.   1842.    MONTREAL. 


Paragon  Line  of  INKSTANDS,  with  Slide 
Covers,  in  great  variety. 


Manufactured  by 


Frank  A.  Weeks  Mfg.  Co.,  93  John  St.,  New  York 

Can  also  be  had  through  any  Canadian  Jobber 


TOY  PROFIT 


There  is  good  profit  in  a  line  of  Toys — besides, 
it  attracts  the  family  trade  and  that  is  the  kind 
that  pays. 

Successful  toymen  keep  posted  on  trade  hap- 
penings, new  articles,  new  ideas  of  salesmanship 
and   window   dressing,   where   to  buy   stock,  etc. 


a 


PLAYTHINGS" 


each  month  has  all  the  news  of  the  toy  trade. 
Subscription  price  ONE  DOLLAR  AND  FIFTY 
CENTS  a  year  postpaid. 

Subscribe  now  and  join  those  who  are  keeping 
up-to-date  and  in  the  swim. 

A  sample  copy  free  if  requested. 

McCREADY  PUBLISHING  CO.,  ,18  E|&  ™hRKtreet 


54 


BOOKSELLER     AND     ST  AT  ION  Eli 


Cico 
Makes 
Dealers 
Delighted 


No. 


Because  it  is  just  the  kind  of  a  paste  people  have  bee  si 
looking  for.  It  is  always  ready  for  instant  use  and  always 
stays  ready.  Cico  doesn't  need  water  and  never  hardens 
or  dries  into  lumps.  It  is  a  Carter  Inx  quality  product 
that  sticks   strongly. 

The  new  Cico  adjustable  brush  holder  protects  the  fingers 
and  seals  the  paste.  Cico  is  put  up  in  spreader  tubes, 
small  bottles,  pints  and   quarts.     Ask  our  salesmen. 

The  Carter's  Ink  Co. 

356  St.  Antoine  St.      V      MONTREAL,  CAN. 


HINKS.WELLS&C? 

B  I  R  MING  H  AMI  ^A 


Registered 

Before  buying  a  fresh  stock  of  pens,  get  samples  and 
prices  of  the  famous 

"Rob  Roy"  Pen 

the  popular  and  quick-selling  pen. 
It  is  made  of  fine  steel,  writes  easily  and  smoothly 
and  suits  almost  any  hand.  "Rob  Roy"  Pens  are 
made  in  one  of  the  best  equipped  factories  in  Bir- 
mingham, Eng.— the  home  of  the  pen-making 
industry. 

Manufactured  by  the  proprietors  : 

Hinks,  Wells  &  Co.,  Birmingham,  Eng. 


A 

NATIONAL 
SPECIAL 
FOR 

A   NATIONAL   NEED— 

Rapidly  mounting  living  expenses  leave  no  room  for 
argument  about  the  necessity  for  a  Family  Expense 
Book.  Previous  make-shift  affairs,  however,  were  more 
of  a  discouragement  than  a  help.  The  National  Family 
Expense  Book,  No.  399%,  is  an  attractive  book,  bound 
in  green  art  cloth  with  gilt  side  stamp.'  Every  pos- 
sible source  of  income  and  "outgo"  is  anticipated 
in  this  book.  The  up-to-date  housewife  needs  only  be 
shown  this  book  to  complete  the  sale. 

THE   NATIONAL   FAMILY   EXPENSE  BOOK 

gives  emphasis  to  the  statement  that  it  is  no  longer 
necessary  to  have  books  made  to  order  for  special  pur- 
poses. In  the  enormous  product  of  "the  largest  blank 
book  factory  in  the  world"  there  is  a  NATIONAL  for 
every  requirement. 

The  New  National  Catalog  of  Loose  Leaf 
Goods  is  now  being:  mailed.  Every  dealer  in 
office   supplies   should   write  at   once  for   a  copy. 

NATIONAL    BLANK    BOOK    CO. 

HOLYOKE,  MASS.,  U.S.A. 


SHEET   MUSIC  AND   MUSIC 
BOOKS  OF  THE  BETTER  CLASS 

We  are  sole  representatives  in  Canada  of  the 
leading  English  music  publishers  and  carry  a 
very  complete  stock  of  standard  publications 
for  educational  and  general  use. 
NEW  SONGS,  PIANO  MUSIC,  VIOLIN  and 
ORGAN  MUSIC,  ANTHEMS  and  CHORUSES 
in  great  variety.  Liberal  discounts  to  the 
trade. 

ANGLO-CANADIAN  MUSIC  PUBLISHERS  ASSOCIATION,  Ltd. 

ASHDOWN'S  MUSIC  STORE 

144  Victoria  Street,  .*.  TORONTO 


SELR I GHT 


MAKATOY 


Hundreds  of  different  designs  can 
be  made  with  this  toy 


52  pieces,  consisting  of  12  metal  spools 
and  40  wood  construction  rods. 

Price   per   dozen,  $2.00 
Price   per  gross,  $21.00 

Selchow  and  Righter  Company 

620  Broadway,    New   York 


UTOMATIC  CARD  PRINTING  IS 

A  EVERLASTINGLY  GOOD  PAYING  BUSINESS  EVERYWHERE 

WRITE  TO-DAY  FOR  FREE  BOOKLET  OF  OUR  AUTOMATIC  SELF-FEEDING  PRINTING  PRE%S 
S.B.FEUERSTEIN  &  CO.  Manufacturers  542  W.Jackson  Blvo.CHICAOO.ILL. 


55 


BOOKSELLER     AND     STATIONER 


A  -glCYCLE: 


NO  808 


theU  S.Playing  CardCo.a 

TORONTO 
CANADA 


V 


PLAYING    CARDS 

MADE  IN  CANADA 

Bicycle  No.  808 


Ivory  or  Air-Cushion   Finish. 

FOR    GENERAL    PLAY. 

Bicycle  quality  made  Bicycle  reputation.  We  spare  no  expense  to 
maintain  this  quality  and  give  players  the  best  popular  price  card 
in    the   world. 

Other   good    grades    are    '45   Texan,   33  Apollo,  etc. 

Also  makers  of  the  famous  606  CONGRESS  Playing  Cards— art 
backs — for    Social    Play. 

Also  publishers  of  the  Official  Rules  of  Card  Games — Hoyle  Up-to-date — 
a  complete  book  of  rules  for  all   Card  Games  revised  each  year. 

THE   U.  S.  PLAYING    CARD   COMPANY, 
TORONTO,  CANADA. 


KEEP  POSTED  ON  CARBON  PAPER- 


We  are  so  sure  that  our 
line  will  win  your  favor 
that    in    order    to    pro.ve 
quality  we  will  send  you 
free    samples   by    return ' 
mail,    together    with    il 
lustrated  price  list. 
Act    on    this    suggestion 
right  now.    A  post"  card 
will    do,    and    will    have 
our  prompt  attention. 


WHITEDGE 

CARBON  PAPER 

IS  PREFERRED 

BY  TYPISTS  ONCE 

THEY  USE  IT— YOU 

SHOULD  SELL  IT. 


With  a  line  of  goods 
that  combine  assured 
satisfaction  to  users  by 
reason  of  unexcelled 
quality  with  a  decidedly 
interesting  margin  of 
profit  for  dealers,  the 
course  that  you,  as  a 
wise  dealer,  should  pur- 
sue is  quite  evident, 
isn't  it? 


Made  on!y  by  H.  M.  STORMS  CO..  New  York 
Sold  to  Canadian  trade  by  THE  A.  S.  HUSTWITT  CO.,  44  Adelaide  St.  W.,  Toronto 


CLASSIFIED  ADVERTISING 

Advertisements   under    this    heading,    2c    pel 
word    per    insertion. 

Where   replies   come'  to   our   care   to   be  for- 
warded,  five  cents   must   be   added   to   cost   to 

cover  postage,  etc. 

WANTED  --  WE  WANT  AGENCIES  IN 
every  city  and  town  in  Canada  to  handle  our 
exclusive  lines  of  high-grade  office  appliances 
and  supplies;  .experienced  salesmen  having 
^iiod  connection  can  arrange  exclusive  terrl 
to  rial  rights;  references  required.  Canadian 
Office  Appliance  &  Supply  Company,  66  Bund 

Street.  Toronto.  Ont. 

HOOKS— ALL  OUT  OF  PRINT  BOOKS  SUP- 
nlied  no  matter  on  what  subject.  Write  us. 
We  can  get  you  any  book  ever  published. 
I  lease  state  wants.  When  in  England  call  and 
see-  our  50.000  rare  books.  Baker's  Great  Bool; 
shop,   14-16   John    Bright   Street.   Birmingham, 

England 

PAYSON'S  INDELIBLE  INK.  TRADE  SUP- 
plied  by  all  Leading  Wholesale  Drug  Houses 
In  the  Dominion.  Received  Highest  Award 
Medal  ami  Diploma  at  Centennial,  Philadel- 
phia, 1876;  World's  Fair,  Chicago,  1893,  and 
Province  of  Quebec  Exposition,  Montreal,  1S!>7 


HOTEL    DIRECTORY. 


KINDLY    MENTION 


THIS  PAPER  WHEN 


WRITING    TO    AD- 


VERTISERS. 


A.00OUNTANTS  AND  AUDITORS. 


HALIFAX   HOTEL 

HALIFAX,  N.S. 


JENKINS  &   HARDY 

Assignees, Chartered  Accountants,  Estate  and 

Fire  Insurance  Agents. 

154  Toronto  St.  52  Oan.  Life  Bldg. 

Toronto  Montreal 


TICKET  and  CONDUCTOR  PUNCHES  ^ 

THE  BEST  MADE 
THE  FRED  J.  MEYERS  MFG.  CO..  Hamilton.  Ohio.  U.S.A 


When  answering  an  advertisement  in  this  paper 
tell  the  advertiser  where  you  saw  it. 


56 


K  OOK  S  E  .1.  L  E  R     AND     S  T  A  T  I  ()  N  E  K 


r 


Quality  that 


"^ 


Doubles  Sales 


v. 


Quality  that  holds  trade  is  worthy  of  notice;  quality  that  brings  new  custom  is 
a  valuable  asset;  but  quality  that  can  hold  the  old  and  get  the  new,  that  can 
double  your  usual  sales,  is  a  quality  indispensable  to  your  fullest  success. 

M.  &  V.  RIBBONS  AND  CARBONS 

have  the  reputation  in  almost  every  community,  not  only  of  moving  quickly, 
producing  speedy  turnovers,  but  making  two  sales  grow  where  only  one  sale 
appeared  before. 

The  M.  &  V.  Line  possesses  that  indispensable  quality  that  makes  extensive, 
growing  sales  a  certainty. 

Attractive  advertising  helps  and  displays  supplied  on  request.  Write  to-day 
for  particulars  and  discounts. 

MITTAG  &  VOLGER,  Inc. 

Principal  Office  and  Factories,  PARK  RIDGE,  N.J.,  U.S.A. 

BRANCHES:     New   York,  N.Y.,  261  Broadway.  Chicago,  111.,  205  W.  Monroe  St.  London,  7  and  8  Dyers  Bldg.,   Holborn,  EC 

AUK.NCIES— In  every  part  of  the  world:    in  every  city  of  prominence. 


J 


<W«.*S 


Aladdin  was  a  youth  possessed 
of  rare  opportunities. 

But  then,  so  is  the  dealer  who 

sells 


(jranes 


c& 


Eaton,  Crane  &  Pike  Co. 

Pittsfield,  Massachusetts 
Toronto  Office:  266-268  King  St.  W. 


Mucilages  and  Paste 
are  Made  in  Canada 


Catalogues  mailed  to  the  trade  on  request. 


Canadian  Factory  and  Offices    al 


9-11-13   Davenport  Road 


Toronto 


BOOK  S  E  L  L  E  R     A  N  I)     ST  A  T  I  0  N  E  \X 


k 


CHRISTMAS  PAPETERIES 

MADE  IN  CANADA 

A  complete  range  of  fancy  boxes.  Highest  grades  of  stock,  artistically  boxed,  to  suit 
every  taste,  from  bright  holly  and  ribbon  designs  to  the  chaste  "Dimity"  boxes,  strik- 
ing in  their  simplicity  and  correctness. 

"We  can  make  Up  assortments  at  any  desired  price. 

Greeting  Cards  and  Booklets  (British  manufacture),  at  all  prices.  We  have  still  a  good 
assortment  of  "Canadian  Series"  cards  suitable  for  overseas  trade. 

Post  Cards  in  the  latest  Christmas  and  New  Year  designs. 

Tags,  Labels  and  Seals,  in  handy  five-cent  packages,  and  in  assorted  boxes. 

Tinsel  Cord  lends  the  finishing  touch  to  Holida}^  packages.    In  gold,  silver  and  com- 
bined red  and  green,  in  ten-cent  spools. 

Stationery  Portfolios 

A  novel  and  dainty  article.  Notepapers 
and  envelopes  in  beautiful  chintz-cov- 
ered blotters  of  assorted  designs. 

Per  doz. 
No.  26,  containing  Dutch  Fabrik  $5.40 
No.  U).  containing  Dimity  ....      7.20 

While  our  stock  is  still  complete,  we  would  suggest  ordering  early,  as  the 

quantity  in  some  numbers  is  limited. 


1  '"•'■*'        '      1 

1 

HAMILTON 


CANADA 


AND 


OFFICE  EQUIPMENT  JOURNAL 


The  only  publication  in  Canada  devoted   to  the  Book,  Stationery  and  Kindred 
Trades,   and    for   thirty   years   the   recognized   authority    for   those   interests. 

MONTREAL,  701-702  Eastern  Townships  BankBldg.     TORONTO,  143-153  University  Ave.        WINNIPEG,  34  Royal  Bank  Bids.       LONDON,  ENG.,  88  Fleet  St.,  E.G. 


VOL.  XXXI. 


PUBLICATION     OFFICE:     TORONTO,     DECEMBER,      1915 


No.  12 


AUTOPEN 
Ready  to  fill 


The  Better  Kind  of  Self-Filling  Pen 
Looks  Better,  Writes  Better,  Is  Better 

The     handsome     appearance     and 
beautiful  finish  sell  the  Sanford  &  Bennett 
Autopen — the  perfect  mechanism  and  smooth  writing 
give  such  pleasure  and  satisfaction  that  users  soon  acquaint 
their  friends  with  its  superiority  as  a  writing  instrument. 

More  sales  of  S.  &  B.  Autopens  are  made  through  the  recom- 
mendation of  their  owners  than  by  any  other  method.    The 

Sanford  &  Bennett 

AUTOPEN 

is  made  by  expert  workmen,  from  the  best  materials  obtain- 
able— the  finest  Para  rubber,  the  purest,  refined  gold,  and 
the  hardest  Russian  iridium.  Every  pen  thoroughly  tested, 
and  its  quality,  accuracy  and  service  fully  guaranteed. 

The  S.  &  B.  Autopen  is  a  popular,  profitable  and  satisfactory 
self-filler — a  first-quality  pen  which  you  can  retail  at  a  low 
price. 

Write  to-day  for  illustrated 
price  list  and  discount  sheet. 

Sanford  &  Bennett  Co. 

51-53  Maiden  Lane,  New  York 
W.   E.   COUTTS,   Canadian   Sales   Agent,    266   King  Street  West,   Toronto,   Ontario 


AUTOPEN 
Ready  to  write 


^  i  *° 


^* 


I J  0 0 K  S E LLER    A  N  D    ST  A  T I  0  N E  1 1 


Ready— 1915  Annuals 


BOYS  OWN 
GIRLS  OWN 

Best  books  published  for  our 
boys  and  girls — many  colored 
plates,  hundreds  of  other 
illustrations,  containing 
specially  written  articles,  by 
well-known  writers,  on  subjects 
of  interest  to  all. 


Girl's  Own  for  Princess  Mary 


H.  R.H.  the  Princess  Mary 
has  accepted  from  Miss  Flora 
Klickmann  a  copy  of  the 
36th  Annual  Volume  of  "The 
Girl's  Own  Paper,"  just  com- 
pleted. Her  Royal  Highness 
has  intimated  that  she  is 
interested  to  possess  this 
volume. 

ORDER  NOW 


WARWICK   BROS.   &   RUTTER,   LIMITED 

Canadian  Publishers  TORONTO 


BOOKSELLER  AND  STATIONER 


tV»« 


They  Sell 
Themselves 


Bring  Goodall's  new  Patriotic  Playing 
Cards  before  a  customer's  notice  and  the 
sale  is  easy. 

Added  to  the  many  striking  patriotic 
designs  in  the  series,  which  attract  the 
attention  of  the  most  casual  observer, 

Goodall's 
Playing  Cards 

are  finished  in  a  smooth,  clean-cut  way 
that  makes  shuffling  a  pleasure. 

The  wearing  qualities  of  Ooodall's  is 
unsurpassed — one  pack  will  outlast 
three  of  any  other  make. 

"Goodall's"  mean  customer  satisfaction. 

Selling  in  all  the  best  stores.  How  about 
you? 

WRITE 

AUBREY  O.  HURST 

32  Front  Street  West  Toronto,  Ontario 


NO  MORE  SOILED 
STATIONERY 

The  Desk  Stationery  Rack  here  shown  is  very  hand- 
somely finished  in  either  Quartered  Antique  Oak  or 
Genuine  Mahogany,  with  first-class,  rubbed  finish 
and  brass  hardware. 

Loss  through  soiled  stationery  is  absolutely  elimin- 
ated by  the  easy-sliding,  dust-proof  roll  curtain. 
Every   office  man   will    want   one   when   he  sees  it. 
Write  for  full  particulars. 

STRATFORD,   CAN. 


Vo* 


^uutry 


HptlE  essential  qualities  of  loose-leaf 
■*~    are  perfect  design — best  material 
— intelligent  workmanship.    This  com- 
bination produces  satisfied  users. 


You  Want  Satisfied 
Customers 


If  in  addition  to  these  qualities  you  can  say, 
"This  article  is  strictly  a  Canadian  product," 
you  have  that  added  advantage  in  making  your 
sale. 

Stw&iNG  has  THESE  FOUR  QUALITIES— 
It  is  the  only  COMPLETE  STRICTLY  MADE- 
IN-CANADA  Loose-Leaf  Line. 

Let  us  send  you  samples  subject  to  return.  Have 
you  received  your  copy  of  our  Catalog?  Loose- 
Leaf  Complete.    Memos  to  Ledgers. 

Luckett  Loose  Leaf,  Limited 


215-219  Victoria  St. 


Dept.  S. 


Toronto.  Ontario 


COOK  S  E  J.  L  E  R     A  N  D     S  T  A  T  I  ( )  N  E  R 


MADE  IN  CANADA 

ANNOUNCEMENT  FOR  YEAR  191 6 

From  our  modern  "up-to-date"  factory 
we  are  fully  equipped  to  supply  any 
description,  size,  or  quality  of 

BLANK  BOOKS 


FROM  THE  LARGEST  LEDGER  TO  SMALL- 
EST VEST  POCKET  MEMO  BOOK 
MEDIUM  FOLIO 
DEMY  FOLIO 

REDUCED  DEMY— 14  x  10 
CAP  BROAD  OR  LONG  FOLIO 
LARGE  AND  SMALL  QUARTO  (Exercise  Books) 
LARGE  AND  SMALL   OCTAVO  (Pass  Books) 
COLUMN  BOOKS  SIDE  AND  END 
TRIAL  BALANCE  BOOKS.     DOCKETS 
LETTER  COPYING  BOOKS 
MINUTE  AND  RECORD  BOOKS 
INVOICE  AND  SCRAP  BOOKS 
BILL  AND  TIME  BOOKS 
RECEIPTS,  NOTES  AND  DRAFTS 
MEMORANDUM  AND  PRICE  BOOK 

EXTRA  LINE  OUR  SPECIALTY 
LOOSE  LEAF  LEDGERS  AND  BINDERS 
"SIMCOE"  PHOTO  LOOSE  LEAF  ALBUMS 
OFFICE  AND  POCKET  DIARIES  1916 
STYLES -FULL   LEATHER,  FULL   CANVAS, 
RUSSIA  BANDS, 
Half  Red  Russia  Cloth  Sides,  Cloth. 

SEE  OUR  NEW  CATALOGUE,  FULL  DETAILS 


BROWN  BROS., 


LIMITED 


100  SIMCOE  STREET,  TORONTO 


To  Our 

Many  Customers 

Throughout 

Canada 


We  extend  our 
best  wishes  for  all 
happiness  during 
the  coming  season. 

May  the  coming 
year  bring  you  a 
full  measure  of 
Health,  Happiness 
and  Prosperity. 


i^DxaEs&iv 


Montreal 


I^IMI'TDD 

Toronto  Winnipeg 


BOOKS  E  L  LER     A  N  D     S  T  A  T  1  0  N  E  li 


COPP'S  SALES  BOOSTER 


This  is  an  illustration  of  the  smallei 
si/.o  of  the  best  office  diary  we  make. 
The  binding  is  of  half  roan,  with  cloth 
sides  and  gilt  lettering.  This  is  the 
Office  Diary  de  Luxe.  It  will  pay  the 
dealer  to  push  the  sale  of  these  higher 
class  hooks.  Point  out  to  the  pros- 
pective buyer  that  as  the  book  is  to  be 
used  every  day  of  the  whole  of  1916, 
it  is  most  desirable  to  buy  a  substan 
tially  bound  book  that  will  always 
LOOK  GOOD,  leaving  a  good  impres- 
sion on  the  business  visitors  to  the 
office  in  which  it  is  to  be  used,  as  well 
as  giving  the  utmost  satisfaction  to 
the  user. 

There  is  the  additional  advantage  of 
one  full  page  being  devoted  to  each 
day,  including  Sunday,  and  extra  space 
for  the  4th  and  18th  of  each  month. 
These  are  points  which,  together  with 
good  salesmanship,  will  induce  custom 
ers  to  take  these  better  books  in  pre- 
ference to  the  office  diaries  in  cheaper 
bindings; 

The  trade  price  for  No.  216.  $  &  C, 
A  size,  foolscap  folio,  8]/-_>"  x  l'i'-j",  is 
+24  per  doz. 

The  trade  price  for  No.  2:>.S,  faint,  A 
size  foolscap,  broad  quarto,  7"  x  s ' ', " ,  is 
$12  per  doz. 

The  trade  price  for  No.  240,  $  &  e,  A 
size  foolscap,  broad  quarto,  7"  x  8i/J",  is 
$12  per  doz. 

Other  office  diaries  from  $5  a  dozen 
up.     Send   for   complete   list. 

Scribbling  diaries,  $3  to  $5.75  a 
dozen. 


DOMINION  POCKET  DIARIES 

Various  sizes  .mil  styles  of  bindings 
ci  is  filler  I'r  in  S1.HO  a  clnzen  for  t  lie  v  st- 
pocket  II  size  L'i'i  x  :'.'..  in.,  three  days  to 
the  page,  cloth,  limp,  red  edges,  to  the  No. 
:27  10  size,  octavo  broad,  week  on  opening. 
:;'..  \  (1  in.  bonk,  bound  in  Russia,  five 
pockets,  cards  and  stamps,  loose  1>  ink.  gilt 
edges,   at   $18  a    dozen. 

Special  mention  should  lie  made  to  the 
combination  vest-pocket  diaries  and  ri'iu- 
orandiini  books  :  the  Perpetual  Pocket  Diar 
ies  and  the  Dominion  Housekeeping  Expense 
Book. 

Dealers  who  haven't  a  complete  price 
list   and   order   sheet   of   the   Dominion   Office 

Scribbling— Pocket  Diaries  for  1916  can 
have  one  of  them  for  the  asking,  and  bv 
KHTI-RX     MAIL. 

PUSH  THE  SALE  ()!•'  DlAKIES  FOR 
1916    AND    INCREASE    VOl'l!    PROEMS. 


BLANK  BOOKS 

for 

January  Selling 

We  cannot  deal  in  this  small  space 
with  the  various  lines,  but  let  us  single 
our  for  special  attention  the  new  No.  5 
Line  of  Blank  Books. 

These  books  are  bound  in  Red  Rexine. 
which  is  toughei  and  more  durable  than 
leather,  and  has  the  additional  and  most 
meritorious  advantage  of  being  wash- 
able. 

The  lettering  is  in  gold. 

Day  Books,  Journals,  Cash 

Books,  Ledgers  and 

Minute  Books 

The   ledgers  are  indexed. 

200  to  l,i)0(i  page  books  in  each.  Not- 
withstanding the  extra  quality  of  these 
books,  the  prices  are  mi  higher  than 
for   the   ordinary   blank    books. 

200  page  book $   .57 

300- page  book 72 

-100-page  book 82 

500-page  book 1.04 

600-page  book  1.20 

800-page  book 1.52 

1000-page  book 1.84 

(Ledgers  2c  more  in  each  case  for  the 
indexing. ) 

STOCK  THIS  LINK  WITHOUT 
DELAY. 


(5naT)ia^ 

/V-MArfAC 


THE  CANADIAN 
ALMANAC 

The  Office  Man's  Bible 

69th  ANNUAL  ISSUE 

The  authentic  Statistical  Directory 
of  Canada. 

EVERY  CANADIAN  BOOKSELLER 
KXOWS  THE  STATUS  OF  THIS  IN- 
VALUABLE  ANNUAL. 

MORE  OF  THEM  ARE  BEING 
SOLD  EVERY  YEAR. 

ARE  YOF  GOING  TO  SHARE  IX 
THE  ADVANTAGE  OF  THIS  IN- 
CREASED  DEMAND? 

AIM  TO  SELL  100  copies  for  each 
1,000   population. 

New  edition  will  be  ready  in  the  last 
week   of   December. 

Get  busy  now  and  take  ADVANCE 
ORDERS.' 

One  Edition  Only — Cloth  $1.00,  trade 
price    70c. 

Memo  Books,  Price  Books, 
Time  Books 

Red  leather  memos  as  listed  on  pages 
:o  to  39  of  the  catalogue  and  loose  leaf 
books  shown  on  page  40  are  among  the 
other  items  which  can  be  ext(  osively 
sold  next  mouth  and  the  American  Red 
Russia  bound  books  (see  page  :>^  of 
catalogue)  are  considered  by  the  besl 
posted  men  of  the  trade  to  be  the  best 
value    on    the    market. 

Price  Books — Full  red  American  Rus- 
sia covers,  size  Os  x  6%  inches,  1!»2 
pages,  at  .+600  a.  dozen.  This  item  is 
another  to  aggressively  feature  for 
January,  and  there  are  many  other 
items — refer  to  the  catalogue  —  use  it 
assiduously  to  create  business  for  you 
next    month. 


THE  COPP,  CLARK  CO.,  LIMITED, 


517  WELLINGTON   STREET  WEST 

TORONTO 


BOOKSELLER  AND  STATIONER 

Business    is    booming! 


Toronto,  Ont. 
Merchants  everywhere  tell  our  800 
salesmen  that  business  is  booming. 

Farmers  have  had  a  record  crop,  at  big 
prices,  with  big  demand  at  home  and 
abroad. 

Stocks   of  manufactured  material  are 
short,  and  labor  is  in  great  demand. 
Exports  largely  exceed  imports. 
Factories  are  busy,  a  great  many  work- 
ing overtime. 

More  freight  cars  are  needed,  and 
steamers  are  taxed  to  capacity. 

Canada  has,  in  proportion  to  popula- 
tion, greater  exportable  surplus  of 
wheat  this  year  than  any  other  country 
in  the  world. 

Millions  of  dollars  are  passing  over  the 
merchants*  counters. 

The  people  who  spend  this  money 
want  the  best  service. 

They  demand  it  in  all  kinds  of  stores, 
from  the  smallest  to  the  largest. 

They  get  it  in  stores  which  use  our  up- 
to-date  Cash  Registers,  which  quicken 
service,  stop  mistakes,  satisfy  custom- 
ers, and  increase  profits. 

Over  a  million  merchants  have  proved 
our  Cash  Registers  to  be  a  business 
necessity. 

Last  month  the  N.C.R.  in  Canada  had 
the  largest  sales  of  any  month  in  the 
past  seventeen. 


Write  for  booklet  to 

National  Cash  Register  Company 

*50  Christie  Street,  Toronto,  Orit. 

Agents  in  Every  City 


15  00  K  SELLER     AND    STATIONER- 


FREDERICK  PALMER'S 


"My  Year  of  the  Great  War" 


Read  this  reproduction  of  an  editorial  which  appeared  in 
the  Toronto  Star.  This  is  only  one  of  many  enthusiastic 
commendations  of  Palmer's  Great  War  Book  which  have 
appeared  in  the  press  of  Canada. 

"My  Year  of  the  Great  War"  is 

the  Greatest  War  Book 

of  the  Year 

The  truth  is  that  this  book  has  taken  the  country  by  storm 
and  the  demand  has  been  far  greater  than  the  Publishers 
have  been  able  to  take  care  of.  Two  presses  are  running 
continuously  on  the  book  and  we  hope  by  Monday  or 
Tuesday  next  to  be  able  to  catch  up  to  our  present  orders. 

More  copies  of  this  book  have  been  sold  than  all  other  war 
books  of  the  year  combined,  and  the  book  is  certainly  the 
BIG  BOOK  EVENT  OE  THE  YEAR. 

Just  read  the  enclosed  review,  one  of  many,  and  you  will 
surely  catch  the  enthusiasm  everyone  has  for  the  book — 
no  matter  what  books  are  written  about  the  war,  this  will 
be  one  of  the  permanent  chronicles. 

Frederick  Palmer  was  selected  by  Lord  Kitchener  to  be  the 
only  accredited  representative  of  the  American  Press  to  the 
British  Forces  and  with  one  exception  the  only  correspond- 
ent permitted  to  visit  the  British  Fleet  and  he  tells  a  won- 
derful story. 

The  chapter  entitled  The  Maple  Leaf  Folk  is  alone  worth 
the  price  of  the  book  and  it  appeals  in  a  peculiar  way  to 
every  Canadian.  Mr.  Palmer  was  with  the  Canadian 
troops  when  they  first  entered  the  trenches. 

The  Author's  story  of  the  British  Fleet  will  long  live  in 
the  memory  of  every  reader. 

Mr.  Palmer  is  thoroughly  Pro-British  and  we  take  off  our 
hats  to  him  for  his  great,  big,  enthusiastic  hook. 

This  is  another  bookseller's  opportunity.  Everyone  knows 
Frederick  Palmer,  and  this  time  he  presents  a  wonderful 
book  that  every  Canadian  must  read.  Stock  it  big — it  will 
sell. 


Die 

ied  i 

n- 

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in 
ey 

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Tl- 

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lat 
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in 


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the 

ity.  | 
vay  ! 
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•ity 
we 


have    ici      ..  r.iow      how       -. .omngly 

thorough  has  been  the  work  of  the  British  navy,  j 


;r-  ! 

he' 
on 
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\th 


A  Fine  Book  on  the  War 

Frederick  Palmer's  book,  "My  Year  of  the 
Great  War,"  will  have  a  tremendous  sale  in  Can- 
ada. 

It  will  be  the  talk  of  every  battalion  in  train- 
ing in  this  country.  It  will  be  read  and  passed 
along  from  one  reader  to  another  and  discussed 
wherever  soldiers  are.  And  not  by  soldiers  only, 
but  by  the  whole  people,  for  here  is  a  book  such 
as. Canadians  have  hungered  for,  a  story  of  the 
war  by  one  who  has  seen  it,  by  one  who  knows 
how  to  describe  what  he  has  seen,  and  who 
makes  no  secret  of  the  fact  that  his  sympathies 
are  with  the  Belgians,  French,  and  British,  with 
whose  armies  he  has  been  since  the  war  began. 

Frederick  Palmer  is  the  foremost  American 
war  correspondent  and  traveler,  has  seen  much 
of  war.  and  is  the  author  of  many  books.  He  is 
an  American,  but  he  is  not  caring  about  the  Ger- 
man vote  or  Teuton  customers  of  his  shop.  As 
you  read  his  book  you  know  where  to  find  him. 
He  is  with  us,  one  of  us,  wanting  us  to  win,  and 
knowing  that  we  shall  win  for  the  good  of  the 
world  and  all   the  people  in  it. 

The  book  is  not  an  argument  on  the  questions 
at  issue.  The  world  has  heard  enough  of  that.  The 
public  mind  longs  to  know  what  has  happened, 
how  it  happened,  and  what  it  was  like.  Palmer 
tells  battle  stories  fascinatingly,  and  the  reader 
who  lays  his  hands  on  the  book  wants  to  make 
a  day  and  night  of  the  job  of  reading  it  at  a 
sitting.  . 

In  a  preface  the  author  says  that  he  does  not 
write  as  a  military  expert,  because  he  has  seen 
too  much  of  the  war  to  presume  to  pose  as  one. 
But  he  ventures  two  conclusions:  That  the  Marne 
was  a  decisive  battle  for  civilization,  and  that  if 
England  had  not  gone  into  the  war  the  Germanic 
powers  would  have  won  in  three  months. 

It  is  a  fascinating  book  and  wonderfully  meets 
the  needs  of  the  hour  for  the  reading  public.  Not 
the  least  interesting  feature  of  it  is  the  space  it 
gives  to  the  Canadians  at  the  front  and  the  evi- 
dence produced  as  to  the  heroic  work  they  have 
done. 

"My  Year  of  the  Great  War"  is  a  volume  of 
464  pages,  published  in  Canada  by  McClelland, 
Goodchild,  and  Stewart,  Toronto,  and  will  be  on 
sale  everywhere  at  $1.50,  and  we  fancy  the  public 
will  take  it  faster  than  the  publishers  can  put  it 
on   the  market. 


Note  and  Cor^n-ient 

"Dor"    *"      "*■'■<■' hing."      savs    *•*»' 


ha 
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And  ■ 

I  1 

I   he' 

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McClelland,  goodchild  &  stewart,  limited 


PUBLISHERS 


266-268  KING  STREET  WEST 


TORONTO 


B  <)  0  K  S  E  J,  I.  E  R     A  N  I >     S  T  A  T  J  ()  N  E  R 


CHRISTMAS    GOODS  AT   HALF  PRICE 


Prices  with 

QUALITY 

that  may 

never 

come  your 

way 

again. 


EXCEPTIONAL  BUYING  OPPORTUNITIES 

MD      RIJYPR  •    Owing  '"  ;1  situation  of  which  yve  have  availed  ourselves,  we  are  in  a  position  to  make  your 


if  the   RED   LETTER   EVENTS  "f  your  history. 


THINGS  DIFFERENT 

1' liis  well-known  aggregation  of  Greeting  Folders, 
Cards,  etc.  with  the  DISTINCTIVE  AND  ARTISTIC 
DESIGNS,  with  the  sentiment  tli.it  PITS  appropriately, 
CATCHY  and  timely,  which  appeals  and  touches  thai 
chord  somewhere  which  makes:  it  appreciated  and  a 
something;   worth   while. 

This,  coupled  with  the  fact  that  our  KNIFE  has  cut 
sure  and  dean  the  usual  reasonable  prices  into  about 
HALF,  makes  it   a  condition   that  cannot   conscientiously 

be  overlooked  by  the  man  who  nives  the  welfare  of  his 
store  and  confidence  of  his  customers  proper  consid- 
eration. 


<  'a  lendars, 
of    a    par- 


THINGS  DIFFERENT 

Comprising  Greeting  Cards.  Tags,  Seals 
Postal  Cards,  Novelty  Pictures;  etc.  etc 
ticularly  tidy  nature,  will  be  sacrificed. 

We  have  only  a  short  week  or  two  to  clear  out  this 
extensive  line,  and  would  advise  getting  in  on  a 
REALLY   Cool)   THING   while  the   picking  is   g 1. 

Drop  us  a  line  with  your  requirements  ami  we  will 
guarantee  you  will  be  thoroughly  satisfied  with  assort- 
ment, quality  and  price.  City  and  many  outside  buyers 
ought   to   accept    this    notice   at    face   value,    but 


DO  IT  NOW. 


A  TIP  WORTH  HEEDING 


These  goods  will  be  a  good  buy  for  1!H(i.  Many  a  dealer  would  be  glad  of  an  opportunity  to  pick  these  lines  up 
at  these  sacrifice  prices  after  .Ian.  1st.  because  they  will  be  every  bit  as  good  for  101(1  Christmas  trade  as  for  this 
season. 

WISDOM  IN  BUYING  IS  JUST  AS  IMPORTANT  IX  SUCCESSFUL  MERCHANDISING  AS  GETTING  THE 
RIGHT  MARGIN  OF  PROFIT  HERE  IS  A  CHANCE  To  RFY  BELOW  MARKET  VALUES  AND  SELL  AT  THE 
USUAL    PRICE.    THIS    MATKKIAM.Y    IXCKKASINT.    YOl'K   PROFITS. 


J.  A.  SUTCLIFFE 

NORDHEIMER  BUILDING  V  77  YORK  STREET,  TORONTO 


mwm 


Keep  Posted  on  Books 

By  reading  ..THE  BOOKLOVER.'  you  will  be  able 
•  to  talk    intelligently   about   what   is  new 


world. 


res  are    rich  in 


Both  the  editorial   ™*  :^^^yZ^ 
information  that  will  vitally  interest  even 

ONE  DOLLAR  A   YEAR 

THE     BOOKLOVER 

Toronto,  Canada 


143-153  University   Aven 

Subscript!' 


taken  at  any  bookstore. 


'A  \ 


BOOKSELLER  AND  STATIONER 


PENCILS 


PERTZCT 


Every  architect,  draftsman,  engineer 
or  surveyor  in  your  territory  is  a  log- 
ical customer  for  Venus  Pencils.  If 
they  are  not  using  Venus  Pencils  now,  it 
is  because  they  have  not  been  fully  in- 
formed as  to  the  good  points  of  these  pen- 
cils. The  uniformity  and  toughness  of  the 
lead  in  each  grade — the  evenness  of  the  gxain  of  the 
wood — the  ease  with  which  a  Venus  Pencil  can  be 
sharpened  and  kept  sharp — that  it  outlasts  a  half 
dozen  ordinary  pencils — these  are  only  a  few  of  the 
talking  points  you  should  use  in  educating  your 
customer  to  ask  for  Venus  Pencils,  "By  the  Box." 


Every  concern  that  employs  an  of- 
fice man,  accountant  or  clerk  ought  to 
be  a   user  of  Velvet  Pencils  for   all 
general  office  work. 

Velvet     Pencils     are     economical     be- 
cause the  smoothness  of  the  lead  and 
the  even  fibre  of  the  wood  make  it  un- 
necessary to  sharpen  them  as  often  as  is 
the  case  with  other  pencils. 

Velvet  Pencils  (selling  for  5c  each)  will 
mtlast  two  ordinary  pencils.  They  can  be 
sharpened  accurately,  will  keep  their  points, 
wear  down  to  the  last  inch,  and  are  each  equipped 
with  a  Velvet  Rubber  Tip. 

Milo  Rubber  Bands 

Are  made  of  the  very  finest  Para  Rubber  in  assorted 
sizes,  and  are  unconditionally  guaranteed  for  five 
years. 


Are   sold   by  the   pound 
ounce  packings. 


f2   pound, 

Venus  Eraser 


V-i   pound   and 


Our  latest  product.  Pliable  and  soft.  Indispens 
able  for  all  pencil  purposes.  Superior  to  all  others 
for  cleaning  drawings  and  engravings.  Made  in 
gray  to  avoid  any  discolorment  of  paper,  so  often 
found  with  colored  erasers. 

Your  Correspondence  Is  Solicited. 

American  Lead  Pencil  Co. 

220  Fifth  Avenue,  New  York 

(and    Clapton,   London,    Eng.) 


=V= 


Christmas  Cards,  Booklets, 

Post  Cards,  Calendars 

and  Novelties 


Our    stock    is    still    large    and    well    assorted. 
Orders  filled  same  day  as  received. 

Post  Cards,  Christmas  and  New  Year 

50c,  60e,  7.1c,  $1.00,  $1.25,  $1.50,  $2.50, 
$3.00,  $6.00  per   100. 

Booklets  and  Folders,  Christmas 

$1.00,  $1.50,  $2.5(),  $3.00,  $.l.oo,  $6.00, 
$7.50,  $9.00,  $10.00,  $1:2.50,  $15.oo.  $30.00. 
$50.00  per  100. 

Booklets  and  Folders,  New  Year 

$1.00,  $2.50,  $3.00,  $5.00,  $6.00  per   100. 

Tags,  Seals  and  Gift  Cards. 
$3.00   per   100   envelopes. 

Patriotic  Calendars  in   Art    Process  Work  on 
Felt.     Have  made  a  tremendous  hit. 
$6.50,  $7.50,  $10.00.  $15.00.  $i2ii.oo  per  100. 

PUGH  SPECIALTY  CO. 

LIMITED 
38-42  Clifford   Street       V      Toronto,   Canada 


^^ 


a 


The  Book  Christmas 


lis  order  to  help  you  sell  more  books 
this  Christina.-,  we  have  placed  spe- 
cial announcements  in  many  of  the 
leading  newspaper-  and   periodicals. 

Co-operate  With  Us 

Watch  for  these  advertisements — if 
your  stocks  are  low,  order  immediate- 
ly. All  mail  orders  shipped  the  day 
received. 

Thomas  Nelson  &  Sons 

95-97  King  Street  East    -    TORONTO 


liOOKSELLER     AND     STATIONER 


"  The  Lure  of  a  Farm  Romance 


There  is  not  a  reader  who  does  not  grasp  for  a  Real,  Rosy,  Comforting  Dream 
by  a  Fireplace.  That  is  why  the  stories  in  the  December  Farmer  s  Magazine  sell 
it  so  readily.    The  cover  is  a  winner.    Feature  it  in  your  windows. 

Here  Are  Some  Sterling  Stories  of 
Farm  Wealth 


Turning  $2,000  into  $70,000 

By  C.  B.  Sissons 

A  real  story  of  farming  in  the  Red  River 
Valley  where  the  French-Canadian  farmer  is 
doing  things  in  mixed  farming. 

A  Ben  Davis  Endowment 

By  Eluid  Kester 

The  story  of  how  H.  W.  McBrien  makes  $2,200 
a  year  from  a  60-acre  orchard  of  apples. 

Building  a  Fence  for  Uncle 

By  Malcolm  MacDonald 

A  humorous,  laughable  thing  that  will  tickle 
the  reader  immensely. 

The  House  of  Your  Dreams 

By  Ethyl  Munro 

The  plan  for  the  house  that  you  are  going  to 
build. 

More  Geese  and  Turkeys 

By  E.  I.  Farrington 

The  story  of  a  big  geese  business  in  Eastern 
Canada  and  the  fattening  fields  of  Maine. 

> 

Choice  Xmas  Recipes 

By  Winnifred  Marchand 

A  few  hints  to  home-makers  that  help  the 
housewife  through  the  stomach. 


Christmas  Customs  the  World  Over 

By  Max  McDermott 

AVhat  the  people  in  other  lands  do  around  the 
Christmas  ingle  when  everybody  is  happy. 

The  Frost  Girl 

By  R.  E.  Pinkerton 

A  new  serial  story  about  Canada's  north  lands 
and  a  pretty  girl. 

The  Organized  Farmer 

By  F.  M.  Chapman 

The  farmer  is  getting  his  sea  legs  and  making 
business  hum  in  the  West, 

Rural  Temperament 

By  W.  D.  Albright 

Why  farmers  are  farmers  and  how  the  city 
man  cannot  see  it  his  way. 

Helping  the  Twig  to  Grow 

By  Genevieve 

The  young  people  under  medical  inspection 
get  a  better  chance  now. 

Producing  Certified  Milk 

By  Prof.  Dean 

The  story  of  the  way  it  is  done  and  the  money 
in  it. 


Besides  a  number  of  others  and  a  hundred  illustrations. 

Sells  at  10  cents  a  copy 


WRITE  FOR  COPIES  TO  THE 


MACLEAN   PUBLISHING    COMPANY,   LIMITED 

143-153  UNIVERSITY  AVENUE  .'".        '  .\  TORONTO,  ONTARIO 


8 


BOOKSELLER  AND  STATIONER 


in 


FOR  JANUARY  SCHOOL 
OPENING 

We  have  issued  an  entirely  NEW  SERIES  of 
DESIGNS  for  EXERCISE  and  SCRIBBLERS, 
comprising  EIGHT  UP-TO-DATE  SUBJECTS. 

These  are  elegantly  printed  in  four  colors,  the 
Designs  and  Books  being  entirely  produced  in 
Vancouver. 

The  titles  are: 

Britannia   Rules   the   Waves 

Aerial  Warfare 

Winning  the  Victoria  Cross 

In  the  Trenches 

The  Destroyer's  Prey 

Boy  Scout 

Submarines 

The  Air  Scout 

See  these  before  placing  your  orders,  as  un- 
doubtedly they  are  the  best  we  have  yet  shown. 

Samples  now  in  the  hands  of  our  travellers. 

SMITH,  DAVIDSON  &  WRIGHT 

LIMITED 

Wholesale  Stationers  and  Paper  Dealers 

VANCOUVER  and  VICTORIA,  B.C. 


diMSSMiaSiMT'i^^rriD^iinffi  tumui  tfi  :<r<mri<,T?mw^\^^m& 


Concentration 
Pays  the  Dealer 
Because : 

1st.     He  ties  up  less  money  in  stock. 

2nd.    Of  fers  a  more  complete  line 

3rd.    Gets  ma«imum  display. 

4th.    Saves  counter  space. 

5th.    Makes  it  easier  for  customers  to  buy. 
In    most    standard    lines    dealers    are    realizing    the 
increased   profit  from   concentrating  their  investment 
and  effort  on  one  high-grade  line. 
One  assortment  of  Esterbrook  Pens,  complete  enough 
to    meet    every    demand,    costs    the    dealer    less,    ami 
offers    a    better    opportunity    for    sales    than    several 
different   and    incomplete   assortments. 
To' assist  dealers  in   concentrating,   there  are  10  rtL- 
ferent  sizes   of  Esterbrook   Display   cases.     Informa- 
tion about  them  will  be  gladly  sent  on   request. 

Esterbrook  Pen  Manufacturing  Co. 
18-70  Cooper  St.  -  Camden.  N.J. 

Canadian    Agents:    The    Brown    Bros.,    Ltd.,    51-53 
■Wellington    St.    West,   Toronto,   ' 


Canada. 


EsterJbrooKG 


Proving;  a  Tremendous   Selling  Help 

The  new,  illustrated  booklet,  "How  to  Place 
Your  Pictures,"  is  creating  unusual  sales  for 
many  dealers,  and  is  free  to  you  for  the 
asking.  The  booklet  points  out  the  numerous 
uses  of 

MOORE  PUSH-PINS 

Glass  Heads.  Needle  Points 

MOORE  PUSH-LESS  HANGERS 

The  Hanger  with   the  Twist 
Has  Inclined  toot- empered  steel  nail 

and  suggests  many  ways  of  greatly  increasing 
your  sales  of  these  everyday  conveniences. 
Link  up  your  store  and  efforts  with  our 
extensive  advertising  and  write  for  prices 
and  discounts  to-day. 

MOORE   PUSH-PIN   CO..    113   Berkley   St..   Philadelphia,  Pa. 


r 


^T 

^F    YOU    WANT 

SOME- 

JL 

^THING    AND 

DON'T 

KNOW    WHERE   TO   GET 

IT- 

-WRITE     US- 

WE'LL 

TELL    YOU. 

BOOKSELLER 

AND    STATIONER 

Special  Service  Department 

^ 


MORDEN  SWIVEL  RINGS 

FOR  LOOSE-LEAF  SHEETS 

Here  is  illustrated  the 
only  swivel- joint,  loose- 
leaf  ring.  This  joint 
gives  strength,  durabil- 
ity, smoothness,  beauty. 
Constructed  not  to  open 
in  the  direction  of  the 
pull  exerted  by  sheets, 
Morden  Swivel  Rings 
will  not  exasperatingly 
open  unexpectedly. 

The  rings  are  used  for 
student  note  books, 
stenographers '  note 
books,  eyeletted  covers,  metre  reader  books,  band 
books,  catalogs,  swatch  books,  all  sorts  of  loose-leaf 
books;  and  all  loose  sheets,  charts,  drawings,  blue 
prints,  maps,  fashion  plates,  clippings,  pictures,  post 
cards,  samples,  etc. 

It  is  unnecessary  to  hold  loose-leaf  sheets  in  expen- 
sive binder.  Heavy  manilla,  or  other  material,  cut  to 
proper  size  to  form  outside  covers,  with  Morden  Swivel 
Rings  inserted  through  them,  make  a  flat-opening 
book,  costing  but  a  few  cents,  yet  as  durable  and 
convenient  as  a  bound  book  costing  dollars. 

Ten  sizes  of  rings:  %"  to  2".  Price  $5  up  per  box 
(1001.  Liberal  discounts  to  the  trade.  Write  for 
samples,  catalog,  prices. 

MANUFACTURED  SOLELY  BY 

THE  MORDEN   MANUFACTURING   CORP. 

WATERBURY,  CONNECTICUT 


A 


BOOKSELLE R     AND     S  T  A  T 1 0 N E  R 


Michael 

O'Halloran 

• '  Be   Square' ' 

By   Gene   Stratton-Porter 

K;u'  and  away  the  most  popu- 
lar .  book  of  the  year,  in 
both  Canada  and  the  United 
States.  Illustrated  in  colors. 
Cloth.  $1.50  or  Ooze  Calf, 
boxed   $2.50 


THE 
HARVESTER 

By   Gene    Stratton-Porter 

This  was  one  of  the  biggest  suc- 
cesses in  years,  and  like  Laddie, 
it  is  still  going  strong.  Uniform 
with  Michael  O'Halloran.  Cloth. 
$1.50.     Ooze  Calf,  boxed.  .  $2.50 


The  Song  of  the 
Cardinal 

By  Gene  Stratton-Porter 

A  new  and  revised  edition  from 
entirely  new  plates.  12  illustra- 
tions in  colors  and  numerous 
black  and  white.  Her  master- 
piece.    Cloth,  extra $1.50 

Leather $2.50 


Gene  Stratton-Porter 


FRECKLES 

By  Gene  Stratton-Porter 
Limberlost  Edition 
Charming  drawings  in  colors  and 
black  and  white,  by  Thomas 
Fogarty.  This  story,  published 
in  1000,  has  been  read  more  and 
more  each  year.  It  is  a  clean, 
wholesome  romance  of  the  Indi- 
ana woods  lor  those  who  like 
real      people      in      their      books. 

Boxed $2.00 

Cloth $1.50 

Ooze   Calf,   boxed    $2.50 


LADDIE 

By  Gene  Stratton-Porter 

The  last  big  success  scored  by 
this  author  before  the  coming 
of  Michael  O'Halloran.  Many 
thousands  read  it  then,  thous- 
ands more  are  buying  it  this 
year.  Uniform  with  Michael 
O'Halloran.  Cloth,  $1.50.  Ooze 
calf,  boxed    $2.50 


A  Girl  of  the 
Limberlost 

By  Gene  Stratton-Porter 
This  is  the  book  that  was  wel- 
comed so  warmly  as  the  sequel 
to  Freckles.  Steady  and  strong 
continues  the  demand  for  both 
these  titles.  Uniform  with 
Michael  O'Halloran.  Cloth, 
$1.50.     Ooze  Calf,  boxed. .$2.50 


Moths  of  the 
Limberlost 

By   Gene   Stratton-Porter 

Beautifully  illustrated  in  colors, 
with  rare  photographs  of  living 

moths,     taken     by     the     author. 
Boxed,  net    $2.50 


Music  of  the  Wild 

By  Gene  Stratton-Porter 
A    volume  of  the  Sonus  and   the    Voices  of  Nature. 
Mrs.  Porter's  experiences  "Nature  hunt'nu."  in  the 
Limberlost  Swamp.     Net $2.50 


WHAT  I  HAVE  DONE  WITH  BIRDS 

By  Gene  Stratton-Porter 
This  book  contains  photographic  character  studies  of 
such  native  American  birds  as  the  author  induced  to 
pose  for  her.  To  accuracy  of  observation  and  com- 
pleteness of  detail,  the  author  adds  a  literary  and 
artistic  workmanship.     Net   ....    .' $3.00 


PUBLISHERS:  DOUBLEDAY,  PAGE  &  CO.,  GARDEN  CITY,  N.Y. 

THOMAS  LANGTON,   23   Scott   Street,   Toronto 


10 


HOOKS  E  L  L  E  R     AND     S  T  A  T  1  0  N-J5  R 


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AN  INTERPRETATION 


STATEMENT  OK  THE 
BUSINESS    MANAGER 


DECEMBER,  1915 


JNo.   12 


Office  of  Publication, 

143-153  University  Avenue, 

Toronto,  Dec.  1st,  1915. 

IK  subsequent  issues  we  will  have  something  to  say 
in   this  department   about   Canada's   wheat   and 
other  crops  and  about  other  things  affecting  busi- 
ness conditions.     But  first  of  all  we  have  something 
to  say  about  Bookseller  and  Stationer. 


Think  of  a  National  Trade  Paper,  such  as  Book- 
seller and  Stationer,  circulating  throughout  every 
province  of  the  Dominion  of  Canada,  read  by  the 
retailers  who  supply  nearly  8,000,000  Canadians  with 
their  requirements  in  books  and  stationery,  besides 
the  many  associated  lines  sold  in  these  stores,  such 
as  toys  and  games,  greeting  cards,  calendars,  post- 
cards, souvenirs,  fancy  goods,  leather  goods,  cameras 
and  photographic  supplies,  sporting  goods,  music  and 
musical  instruments,  etc. 

% 

We  wonder  if  you  are  sufficiently  impressed  with 
the  significance  of  a  paper  filling  such  a  mission? 

Bookseller  and  Stationer  has  been  the  trade 
authority  for  these  merchants  for  thirty-one  years, 
and  is  the  only  paper  in  Canada  devoted  to  their 
interests. 


You  can  get  from  us,  copies  of  letters  from  Cana- 
dian book  and  stationery  merchants  recognized  as 
the  leaders  in  these  trades  in  Canada  in  which  they 
enthusiastically  commend  the  service  afforded  them 
by  Bookseller  and  Stationer  as  a  help  in  conduct- 
ing their  business. 


The  triangular  editorial  policy  of  Bookseller 
and  Stationer  briefly  set  forth  embrace-  the  fol- 
lowing: 

Information — All  the  news  of  men  and  things 
that  will  prove  helpful  and  interesting  to  booksellers 
and  stationers.  Data  about  new  books,  best  sellers, 
etc.,  compiled  from  authoritative  sources.  Reports  of 
business  conditions.  New  goods  described  and  illus- 
trated. 


Education — Practical  articles  on  all  phases  of 
retail  merchandising.  Tried  and  proved  selling  ideas, 
methods  of  display,  store  arrangement,  advertising 
and  window  display.  Tips  to  ambitious  clerks.  Sea- 
sonable hints  not  only  for  selling,  but  what  is  equally 
if  not  more  important:  HINTS  ON  BUYING. 

Inspiration-  —The  application  of  much  of  the  In- 
formation and  all  of  the  Education.  The  Editorial 
Survey  and  "Making  (mod"  stories  founded  on  fact. 


Now  you.  Sir,  as  an  advertiser,  need  to  know  about 
these  things  and  to  appreciate  just  what  they  mean. 
so  as  to  link  them  up  with  your  advertising  appeal  to 
these  merchants. 

The  book  and  stationery  merchants  of  Canada 
are  guided  by  what  they  see  in  Bookseller  and 
Stationer.  The  use  of  advertising  space  in  it  is 
essential  to  the  success  of  any  new  proposition  for 
these  merchants.  Failure  to  be  represented  in  it 
handicaps  any  firm  seeking  business  with  them. 

® ■- 

Take  up  any  issue  of  Bookseller  and  Stationer, 

the  one  now  in  your  hands,  for  instance.  Observe  the 
cdass  of  firms  represented  in  the  advertising  pages. 
That  will  convince  you  that  you  will  always  be  "in 
good  company"  in  advertising  in  this  paper,  and  that 
is  convincing  evidence  as  to  the  high  standing  of 
Bookseller  and  Stationer  with  the  trade — manu- 
facturers, wholesalers  and  retailers  alike. 

■ @ 

Make  the  best  possible  use  of  Bookseller  and 
Stationer  in  your  1916  advertising  to  promote  the 
sale  of  your  goods  in  the  Canadian  book  and  station- 
ery* stores. 


For  your  convenience, 
insertion : 


here    are  the  rates — per 


One 

Three 

Six 

Twelve 

Insertion 

Months 

Months 

Months 

Full  page  .  .     $35.00 

$81.70 

$29.20 

$25.00 

Half  page  .  .       20.00 

18.35 

16.70 

15.00 

Quarter  page        12.00 

10.00 

9.20 

8.35 

Eighth    page         8.00 

6.70 

5.85 

5.00 

Send  copv  for  the  J 

uiuarv  is 

<ue  to  rea< 

h  us  bv 

December  20th. 

11 


BOOKSELLER  AND  STATIONER 


Jfofm  Btdunson  &  Company,  Htmtteb 


Tender  their  best  wishes  for  a  Happy 
Christmas  and  Prosperous  New  Year. 

They  would  also  take  this  opportunity 
of  thanking  their  many  friends  for  the 
generous  support  they  have  received 
during   a   year   of   exceptional    stress. 

The  number  of  their  staff  with  the 
colours  now  exceeds  700,  a  circum- 
stance which  has  added  considerably  to 
an  already  difficult  situation,  and  the 
widespread  consideration  they  have 
received  has  been  greatly  appreciated. 


Jofm  Btdunson  &  Company,  Htmtteb 

MONTREAL  TORONTO 

216  Lemoine  Street  77  Wellington  Street  West 


12 


BOOKSELLER  &  STATIONER 

DEVOTED    TO    THE    INTERESTS   OF   THE 
BOOK,  STATIONERY  &  KINDRED   TRADES 


Vol.  XXXI 


TORONTO,  DECEMBER,  1915 


No.    12 


Stationery  and  Books  Eclipsing  Drug  Business 

Sherbrooke  Store  Gives  Practically  the  Whole  of  Display  Space    to    Side    Line,    Business    in 
Which  is  Equal  to  That  Done  in  Their  Principal  Line — At  Christmas,  Drugs  Go 

"Rv  the  Boa  I'd. 


ONE  of  the  strangest  facts  in  con- 
nection with  the  book  and  sta- 
tionery business  is  that,  within 
the  past  ten  or  fifteen  years,  it  has  been 
passing-  into  the  hands  of  the  druggist, 
more  or  less.  Of  course,  there  is  a  limit 
to  the  amount  of  this  business  they  can 
handle,  but  when  one  finds  one  of  the 
best  stocks  of  stationery  and  books  in  a 
city  the  size  of  Sherbrooke,  handled  by 
a  druggist,  it  gives  one  cause  to  think 
hard. 

The  attempt  to  take  the  stationery 
business  unto  themselves  probably  had 
its  inception  in  the  drug  stores  of  the 
United  States  about  the  time  when  the 
retailing  of  drugs  ceased  to  be  a  profes- 
sion, and  became  almost  as  commercial 
as  the  vending  of  sugar  and  beans.  With 
the  advent  of  these  conditions,  profits 
were  curtailed,  the  retail  druggist  being 
no  longer  able  to  manufacture  his  own 
drugs  profitably.  To  make  the  business 
worth  while,  it  was  necessary  to  look 
around  for  a  suitable  side  line.  Confec- 
tionery was  laid  hold  of,  and  in  a  very 
short  time  the  confectionery  trade  awak- 
ened to  the  fact  that  their  profitable 
trade  in  chocolates  was  being  handled 
by  a  pharmaceutical  college  graduate. 
That  led  to  the  soda  fountain,  and  to  all 
kinds  of  soft  drinks  —  another'  trade 
which  has  almost  completely  passed  into 
their  hands.  Their  only  opposition,  out- 
side the  high  class  stores  of  the  lar°:e 
cities,  comes  from  the  Greeks,  who  cater 
to  a  class  of  trade  all  their  own. 

Soda  drinks  and  confectionery  not  be- 
ing sufficient  to  make  un  for  the  loss 
in  profits  due  to  cheaper  drusrs,  the  drug- 
gist went  after  another  business,  admir- 


Tliis  is  a  view  of  the  "Drug  side"   of   the    store,    but    observe    the    preponderance    of 
books  and  other  goods  associated  with  the  book  and  stationery  trade. 


ably  suited  to  his  store,  and  went  after 
it  with  such  zest,  that  in  many  towns 
and  cities  he  is  looked  upon  as  the 
logical  place  to  buy  high  class  stationery, 
the  latest  copyrights,  and  almost  any- 
thin0;  in  the  way  of  sundries. 

A  good  example  of  how  this  end  of 
the  business  has  been  almost  completely 
captured  by  a  druggist,  is  found  in 
Sherbrooke.  where  E.  C.  Fraser,  8  Duf- 
ferin  avenue,  in  a  period  of  twenty 
years  has  built  up  a  trade  in  books  and 
stationery,  which  has  few  equals  in  the 
Eastern  Townships.  It  has  been  foster- 
ed to  such  an  extent  that  to-day  this 
end  of  the  business  almost  overshadows 
that  in  drugs. 

A  casual  visitor  on  enterina-  the  store, 
finds  it  difficult  to  believe  this  is  a  drug 
store.  The  floor  has  been  laid  out  in  an 
13 


attractive  oval  fashion,  which  imme- 
diately stamps  it  as  a  book  and  station- 
ery store.  The  wall  cases  all  the  way 
down  the  left  hand  side  are  devoted  to 
stationery  sundries.  The  silent  salesmen 
on  the  right  are  trimmed  with  fancy 
goods,  for  which  there  is  an  exceptional 
demand  at  this  time  of  the  year.  The 
wall  cases  on  the  right  hand  side,  which 
are  supposed  to  he  filled  with  drugs,  are 
surrounded  by  books  in  a  manner  that 
takes  away  the  identity  of  the  drugs  al- 
together. 

At  Christmas,  E.  C.  Fraser  goes  right 
after  the  holiday  trade.  At  that  season, 
the  drug  store  completely  loses  its 
identity.  For  several  days  it  is  a  store 
of  stationery,  books  and  fancy  goods, 
pure  and   simple.      Three  tables  on   the 


BOOKSELL  E  R     A  N  I)     S  T  A  T  I  0  N  E  R 


lie-rbrook   Store  in   Which   Urug   Stink   is   Eclipsed    by    Books   and    Stationery. 


floor  carry  their  display  of  Christmas 
goods. 

The  way  the  goods  arc  displayed  on 
this  oval  shelving  makes  a  hit.  Women 
often  come  into  the  store  and  spend  an 
hour  or  more  looking  over  the  stock. 
The  store  has  been  advertised  through- 
out  the     district     as     headquarters  for 

I ks.  with   the  result   that  people  come 

from  surrounding  summer  resorts  for 
their  hooks,  and  teachers  from  neighbor- 
ing schools  (of    which    there    are  many 


around    Sherbrooke)    make    pilgrimages 

here  in  search  of  prizes  for  tlieir  pupils. 
Whether  a  store  in  a  town  of  this  size 
should  run  a  library,  is  a  question  that 
must  trouble  many  retailers.  E.  ('. 
Fraser  has  had  one  for  a  good  many 
years,  but  it  is  on  the  wane,  perhaps 
without  little  regret  from  the  proprietor. 
It  was  discovered  that  many  people  pre- 
ferred to  buy  ;i  book  outright  than  pay 
the  library  fees.  The  latter  used  to  be  n 
dollar  ad  a  half  ner  vear.  and  two  cents 


per  day.  Recently,  this  has  been  changed 
to  50  cents  per  month,  allowing  the  cus- 
tomer to  change  a  book  as  often  as  de- 
sired. It  is  this  charge  of  fifty  cents 
which  causes  many  readers  to  buy  the 
book.  Consequently  the  interest  taken 
in  the  library  is  becoming  less  daily. 

One  of  the  secrets  of  success  in  this 
store  is  probably  their  willingness  to  ob- 
lige. If  goods  are  not  carried  in  stock. 
an  effort  is  made  to  get  them  in  the 
shortest   possible  time  from  Montreal. 


Good  Work  of  Credit  Men's 
Association 

Guilty  Parties  to  Fraudulent  Transactions  Brought 
to  Justice — A    Recent  Calgary  Case 

Winnipeg,  Nov.  4th. — The  Credit  Men's  Association  is 
doing  a  good  work  in  investigating  supposed  fraudulent 
transactions,  and,  where  the  evidence  warrants,  bringing 
the  offenders  to  justice.  The  Association  for  that  purpose 
has  a  large  fund  at   its  disposal. 

"The  latest  case  comes  from  Calgary,  Alberta.  Mayers 
&  Davidson,  of  that  city,  the  insolvent  debtors  in  question, 
were  arrested  at  the  instance  of  The  Credit  Men's  Asso- 
ciation, the  charge  being  that  they  had  removed  goods 
from  their  store  prior  to  making  an  assignment,  with  the 
object  of  defrauding  their  creditors  to  the  extent,  at  any 
rate,  of  the  goods  removed.  Wind  of  this  transaction 
reached  the  manager  of  the  Association  at  Calgary,  with 
the  result  that  he  engaged  a  private  detective,  who  almost 
on  the  first  night  of  his  vigil  discovered  traces  of  the  sup- 
posed transaction.  Mayers  &. Davidson  and  one  of  their 
clerks  were  arrested  and  at  the  trial  held  in  Calgary  on 
the  2nd  Last.,  the  principals  were  sentenced  to  six  mouths 
in  the  Lethbridge  penitentiary  and  the  clerk,  Barrie,  hav- 
ing pleaded  guilty  on  the  3rd  inst.,  was  sentenced  to  four 
months  in  the  same  institution.  The  goods  removed  by 
the  defaulters  in  the  meantime  had  been  sold  by  them,  but 
the  Association  has  now  recovered  same — an  amount  of 
$2,900.00. 

The    Association    intends    vigorously    (o    prosecute    all 


cases  of  this  nature  in  the 
some  respect  in  any  others 
in  the  future. 


hope  that  it  will  instil  a  whole- 
contemplating  similar  methods 


LISTS    RECEIVED 

Four  brand-new  ledgers  are  pictured  and  described  in 
the  latest  supplement  to  the  National  Blank  Book  Com- 
pany's loose-leaf  catalogue  B.  These  ledgers  are  designed 
to  meet  the  extremes  of  demand,  supplying  both  expensive 
and  modest-priced   loose-leaf  ledgers. 

Stationers  who  are  familiar  with  National  line  will 
find  "The  Queen"  an  old  friend  in  a  new  dress,  for  it  is 
really  the  National  Royal  mechanism,  with  covers  of 
genuine  English  pigskin  ami  dark  green  corduroy.  The 
Berkshire  ledger  is  made  in  seven  stock  sizes  to  satisfy 
the  varied  requirements  of  users  of  this  low-priced  urade 
of  ledger.  The  binding  is  red  imitation  leather  back  and 
corners,  with  pebbled  cloth  sides.  A  clever  little  loose-leaf 
ledger,  without  any  "fuss  or  feathers"  is  the  new  Petite 
ledger,  made  with  coin  screw  mechanism  as  used  in  the 
National  Presto,  and  hound  in  full  green  cloth  over  heavy 
beveled  boards. 

The  Hampden  ledger  completes  the  quartette.  R  is  a 
key-operated   ledger,  bound   in   full  imitation   pigskin. 

Miscellaneous  books,  including  books  ruled  and  printed 
in  special  form  that  are  in  general  use,  are  dealt  with  un- 
der special  class  numbers  in  the  newly  issued  supplement 
No.  3  to  the  Boorum  &  Pease  Co.'s  blank-book  catalogue. 
This  supplement  is  thus  issued  in  separate  form,  pending 
the  completion  of  a  new  catalogue  which  will  cover  the 
whole  range  of  blank-books.     New   numbers  recently 


14 


Loose-Leaf  is  Rapidly  Gaining  Ground 

Manufacturers  Realize  That  Their  Ultimate  Welfare  is  Linked  Up  by  the  Established 
Retail  Stationery  Merchants  and  Are  Co-operating  to  a  Greater  Extent 

With  These  Dealers 


LOOSE-LEAF  items  of  the  memo,  price  hook,  and 
diary  variety  have  for  several  years  been  gaining 
ground  rapidly  in  Canadian  stationery  stores.  The 
larger  loose-leaf  systems  have  not  been  enlisting  the  efforts 
of  the  retail  statesmen  to  nearly  so  greal  an  extent,  the 
latter  being  exploited  by  certain  specialists  who  have  been 
reaping  a  .ureal  harvest,  selling  goods  at  enormous  profits 
because  they  were  safe  from  the  competition  of  the  legiti- 
mate dealers — the  stationery  merchants  established  in  the 
different  towns  and  cities,  who  have  year  after  year  hesi- 
tated to  go  actively  into  .the  loose-leaf  business  on  any- 
thing like  a  basis  that  would  enable  them  to  successfully 
bid  for  this  trade. 

Recently,  however,  leading  manufacturers,  realizing  that 
their  ultimate  welfare  was  linked  up  with  the  established 
merchants  who  have  sooner  or  later  actively  taken  up  this 
branch,  have  been  issuing  catalogues  so  carefully  prepared 
as  to  do  away  with  the  objections  previously  raised  by 
dealers  againsl  taking  up  the  sale  of  the  larger  and  more 
intricate  loose-leaf  systems.  Various  lines  have  been 
standardized,  a  reform  which,  to  a  great  extent,  is  due  to 
the  efforts  of  the  National  Association  of  Stationers  of 
the  United  States,  a  most  effective  and  influential  organiz- 
ation. 

Consequently,  the  retailer  to-day  is  able  to  post  him- 
self so  thoroughly  by  usinu  the  catalogue  that  nearly  all 
emergencies  may  be  met.  simply  by  referring  to  the  cata- 
logues which  are  so  indexed  as  to  enable  the  dealer  to  im- 
mediately turn  to  the  page  of  the  catalogue  dealing  with 
any  one  of  an  extensive  range  of  loose-leaf  books  and 
appurtenances  with  an  adequate  variation  in  sizes  and 
capacity. 

Importance  of  Re-Orders 

The  dealer  who  has  not  yet  caugbi  up  with  those  in  the 
van  in  successful  stationery  merchandizing  should  go  fur- 
ther than  to  simply  weigh  this  proposition  on  the  "single 
sale"  basis.  Every  initial  equipment  sold  assures  future 
orders  of  supplies.  A  writer  in  the  "American  Stationer" 
in  a  recent  issue  deals  with  this  particular  phase  of  the 
question  in  an  interesting  manner,  prefacing  his  remarks 
with  the  statement  that  loose-leaf  is  "the  greatest  recorder 
proposition  in  the  world."     This  writer  uoes  on  to  say: — 

"Keep track  of  the  time  when  the  purchaser  is  going  to 
buy  some  more  supplies  for  his  loose  leaf  outfit. 

"It  is  such  a  simple  matter  to  arrange  a  ' ' Tickler"  sys- 
tem that  it  is  not  worth  going  into  details;  but  a  little 
thought  spent  on  the  subject  of  getting  in  touch  with  the 
customer  about  the  time  he  should  be  ready  for  more 
supplies  will  pay  dividends  many  times  over. 

He  then  instances  this  experience  of  a  salesman  in 
the  store  of  a  New  York  commercial  stationer: 

"The  other  day  a  gentleman  came  into  the  store  and 
happened  to  see  some  loose  leaf  books  on  our  display 
rack.  He  picked  up  a  No.  105  cover  and  asked  me  how- 
many  leaves  it  would  hold.  I  told  him  that  it  would  hold 
fifty  and  one  A-Z  index.  I  then  showed  him  a  No.  505 
cover,  and  told  him  it  would  hold  one  hundred  sheets  and 
an  A-Z  index,  but  he  said  that  the  No.  105  cover  did  not 
hold  enough  and  the  No.  505  cover  was  too  bulky  to  carry 
around.  He  was  on  the  point  of  giving  up  when  I  slipped 
a  No.  105D  in  front  of  him  and  told  him  that  book  would 


hold  100  sheets  and  Two  A-Z  indexes.  He  said  thai  was 
just  exactly  what  he  wanted,  and  remarked  that  he  knew 
quite  a  few  people  who  would  be  glad  to  learn  that  such  a 
book   was  made. 

The  numbers  used  in  this  preceding  paragraph  may 
mean  nothing  to  the  reader  but  that  is  immaterial;  the 
point  is  that  study  of  a  line  will  give  the  salesman  such 
familiarity  with  the  use  and  adaptability  of  the  different 
items  will  enable  him,  without  suggesting  a  special  order 
to  he  made  up  according  to  specifications,  to  satisfy  de- 
mands that  are  out  of  the  ordinary. 

Canadian  stationers  will  be  well  advised  u<  alertly 
watch  loose-leaf  developments  and  to  see  that  they  are  not 
out-pointed  by  rival  dealers  in  realizing  in  a  material  way 
on  the  greater  scope  which  this  department  will  cover  i * . 
1916  and  future  years. 

Cooking  Recipes  in  Card  Index  Form 

The  idea  of  putting  cooking  recipes  in  card  index  form 
is  claimed  to  have  originated  with  Mrs.  Alice  Gitchell 
Kirk  several  years  ago.  Mrs.  Kirk's  work  as  a  lecturer 
and  teacher  of  home  economics  had  shown  her  how  dilfi- 
cult  it  was  for  even  the  most  intelligent  women  to  use 
the  average  cookbook.  Asa  practical  housekeeper  herself , 
Mrs.  Kirk  believed  that  the  traditional  way  in  which  all 
cookbooks  presented  cooking  recipes  was  both  unintellig- 
ible and  lacking  in  efficiency. 

So  Mrs.  Kirk  not  only  worked  out  a  handier  and  better 
way  of  making  any  recipe  findable  by  usin^  the  can!  index 
idea,  but  she  disregarded  the  old-fashioned,  rambling 
statement  of  the  recipe  itself  and  substituted  instead  an 
orderly  and  logical  arrangement. 

In  modern  shops  where  the  efficiency  idea  prevails,  a 
workman  is  not  supposed  to  leave  his  machine  two  or  three 
times  to  get  a  different  tool  as  it  is  required.  Instead, 
all  of  the  tools  that  will  be  needed  for  a  particular  job 
are  taken  from  the  too]  room  at  one  time.  The  work- 
man's instruction  card  states  clearly  what  tools  he  shall 
get   and  the  order  in  which  he  is  to  use  them. 

Applied  to  cooking,  exactly  the  same  idea  requires  that 
the  housewife  shall  know  all  the  utensils  and  all  the  mate- 
rials that  are  going  to  be  needed  in  making  a  dish.  These 
she  gets  together  before  starting  to  mix  the  ingredients. 
There  is  no  stopping'  to  look  for  another  howl  or  another 
ingredient  when  working  with  Mrs.  Kirk's  recipes.  All  of 
the  tilings  needed  are  stated  first.  And  of  the  ingred- 
ients, all  the  quantities  are  stated  exactly.  A  woman  can 
tell  at  a  glance  whether  all  the  ingredients  are  in  the 
house  and  ready. 

Since  their  inception  over  50,000  sets  of  Mrs.  Kirk's 
card  index  recipes  have  been  sold.  They  are  now  being  put 
out  in  new  styles  of  cabinets  containing  from  128  to  307 
recipes. 

In  addition  to  her  work  in  connection  with  the  card 
index  receipes  and  expense  systems.  Mrs.  Kirk  has  found 
time  to  lecture  continuously  on  home  economics,  to  write 
for  leading  magazines  and  newspapers,  and  to  devote 
serious  study  to  food  values.  Upon  this  subject  she  is  an 
authority,  and  in  thousands  of  homes  her  charts  of  cor- 
rect food  combinations  res'ulate  the  daily  meals,  to  the 
immense  satisfaction  of  every  member  of  the  family,  to 
say   nothing  of  the  health   feature. — Gever's   Stationer. 


15 


HO  OK SELLER    AND     STATIONER 


The  Maclean  Publishing  Company 

LIMITED 

JOllN    BAYNE   MACLEAN President 

.      II.  T.  HUNTER       - General  Manager 

PUBLISHERS   OF 

Bookseller^  Stationer 

and  Office   Equipment    Journal 

ESTABLISHED    1885. 

FINDLAY   I.   WEAVER Manager 

CABLE  ADDRESSES 

CANADA:  Macpubco,  Toronto.    ENGLAND:  Atabek,  London,  Eng 

OFFICES 

Montreal  701-702  Eastern  Tp.  Bk.  Building.  Phone  Main  125^ 
Toronto  -  -  143-149  University  Avenue.  Phone  Main  7324 
Winnipeg  34   Royal   Bank    Building.      Phone   Garry   2313 

New  York,  R.  B.  Huestis,  115  Broadway,  N.Y.  Phone  Rector  8!>7i 
Bobton  -  -  Ruom  733,  Old  South  Building.  Phone  Main  1024 
Chicago       -       -       A.    H.    Byrne,    Room   007,    140   So.    Dearborn    St. 

GREAT    BRITAIN— 

London    -    Tie   Mao  Lean   Company   of  Great   Britain,.  Limited. 

88  Fleet  Street,  B.C.     E.  J.   Dodd,  Director. 

Telephone  Central  12960.     Cable  Address:  Atabek,  London,  Eng. 

SUBSCRIPTION 

Canada,  91;   United   States,  $1.50;   Great  Britain   and   Colonies,  4s. 
6d. ;  elsewhere,  6s. 

PUBLISHED   MONTHLY 


Vol.  XXXI. 


DECEMBER,  1915. 


No.  12 


HOW  DO  YOU  FIGURE  PROFITS/ 

AT  the  risk  of  repetition  we  are  going  to  pay 
attention  again  this  month  to  the  subject  of 
figuring  profits.  Nearing  the  beginning  of  a 
new  year,  this  is  a  good  time  to  consider  this  problem 
which  is  vital  to  the  success  of  any  mercantile  con- 
cern. 

In  a  few  weeks'  time  the  majority  of  the  retail 
booksellers  and  stationers  throughout  Canada  will  be 
taking  inventories,  and  balancing  up  their  books  for 
the  year  to  see  whether  or  not  the  business  of  1915 
has  yielded  the  desired  profits.  At  inventory-time 
there  is  always  considerable  discussion  regarding  the 
correct  way  to  figure  profits.  It  is  a  well-known  fact 
that  many  merchants  fail  in  business  because  they 
do  not  figure  their  profits  correctly.  There  is  a  vari- 
ance of  opinion  regarding  the  correct  way  to  figure 
profits,  some  merchants  claiming  that  profits  should 
be  figured  on  the  cost  price  of  goods,  while  others 
state  that  profits  should  be  figured  on  the  selling 
price.  Authorities  who  have  made  a  close  study  of 
the  question  claim  that  it  is  scientifically  correct  to 
use  either  the  cost  or  selling  price  as  a  base  in  figur- 
ing the  percentage  of  profit,  as  long  as  it  is  stated 
and  made  clear  on  what  base  the  percentage  has  been 
calculated.  The  vital  issue,  however,  is  the  showing 
of  net  profit  in  dollars  and  cents  at  the  end  of  the 
business  year,  when  the  inventory  has  been  com- 
pleted and  the  books  are  closed.  And  in  order  to 
make  a  satisfactory  showing,  it. is  necessary  that  a 
proper  method  of  figuring  profit  should  be  followed 
throughout  the  year.  Where  many  men  make  their 
mistake,  and  fool  themselves,  is  in  refusing  to  see  or 


acknowledge  that  any  per  cent,  of  a  smaller  sum  is  a 
smaller  per  cent,  of  a  larger  sum,  or  in  other  words, 
if  25  is  twenty-five  per  cent,  of  100,  it  is  only  twenty 
per  cent,  of  125. 

Let  us  quote  an  instance  showing  how  a  retail 
merchant  erred  in  figuring  profits.  "A  merchant 
bought  an  article  at  $1.  His  cost  of  doing  busi- 
ness, so  he  said,  was  25  per  cent,  (based  on  gross 
sales) ,  and  he  wanted  to  make  a  profit  of  10  per  cent., 
so  he  marked  the  article  to  sell  at  $1 .  35.  His  price 
should  have  been  $1 .  54  to  make  a  10  per  cent,  profit. 

This  merchant's  cost  of  doing  business  was  25 
per  cent,  of  his  selling  price,  but  in  pricing  his  good9 
he  made  the  frequent  and  fatal  mistake  of  only  add- 
ing 25  per  cent,  of  the  invoice  price.  He  also  mar'e  a 
similar  mistake  in  regard  to  his  10  per  cent,  profit." 


KEEP  OUT  GERMAN-MADE  TOYS 

EFFORTS  have  been  made  in  recent  weeks  in 
different  parts  of  Canada  to  sell  German-made 
toys.  Agents  of  American  houses  have  been  endeav- 
oring to  sell  German  toys.  No  doubt  these  goods  are 
part  of  some  millions  of  dollars  worth  of  toys  which 
the  British  authorities  permitted  to  pass  through  the 
blockade  for  the  United  States  market. 

In  Canada  the  assumption  of  the  salesmen  trying 
to  sell  these  lines  to  Canadian  dealers,  is  that  the 
latter  can  palm  them  off  as  having  been  in  Canada 
before  the  war. 

That  won't  do! 

Every  Canadian  toy  dealer  should  fight  his  hard- 
est against  any  such  false-pretence  and  demoraliza- 
tion of  patriotism. 

Bookseller  and  Stationer  calls  upon  them  to 
meet  this  move  by  sacrificing  all  goods  in  stock  of 
German  manufacture  and  to  be  open  and  above 
board  in  letting  their  customers  know  all  about  the 
goods  thus  sold. 

This  will  prove  a  remedy  against  any  mercantile 
marauders  who  seek  to  contaminate  the  Canadian  toy 
trade  by  insinuating  German-made  toys  into  Cana- 
dian stores  at  this  time  when  every  Canadian  mer- 
chant should  be  devoting  his  utmost  efforts  in  assist- 
ing to  get  the  Canadian  toy  trade  established  on  a 
sound  basis. 

Pile  up  the  German-made  goods  and  clear  them 
out  at  less  than  cost.  Conditions  are  such  that  in 
the  market  to-day  they  are  not  worth  what  they  cost, 
so  why  shouldn't  the  dealer  clear  them  out  as  in- 
ferior goods?  But,  by  all  means,  they  should  tell 
their  customers  what  is  being  done,  and  why. 

Prices  thus  reduced  will  prove  a  boon  to  some 
poor  people.  Canadians  who  can  afford  it,  will  be 
glad  to  pay  higher  prices  for  Canadian-made  toys. 

It  is  up  to  the  merchant  to  investigate  every  pur- 
chase made  to  satisfy  himself  that  he  is  not  buying 
goods  of  German  manufacture. 


16 


BOOKSELLER     AND     STATIONER 


1916   WILL  SEE  GREAT  DEVELOPMENT 

THERE  is  every  promise  that  the  loose-leaf  busi- 
ness will  make  greater  strides  in  the  Canadian 
stationery  trade  in  1916  than  has  marked  its  progress 
in  any  previous  year. 

New  manufacturers  have  equipped  plants  for 
turning  out  these  goods  and  large  United  States 
concerns  who  have  heretofore  not  paid  adequate  at- 
tention to  the  Canadian  market,  have  linked  up  with 
well-established  jobbing  concerns,  while  those  who 
have  for  years  been  represented  have  been  encour- 
aged by  the  greater  volume  of  business  which  has 
been  developing  in  Canada  and  consequently  their 
representatives  are  going  to  the  trade  with  more  in- 
teresting propositions  than  ever.  All  these  concerns 
may  expect  a  good  hearing  from  the  retail  stationers 
and  it  is  certain  that  there  will  be  many  a  closely 
contested  battle  by  contending  salesmen  to  get  im- 
portant accounts  throughout  the  country.  Even 
concerns  who  are  strongly  entrenched  with  leading 
dealers  will  have  to  fight  to  maintain  this  preference. 
Their  prestige  will  be  threatened  by  rival  concerns. 

Loose-leaf  has  been  gaining  ground  for  years  but, 
as  has  been  said,  1916  promises  to  witness  its  most 
decided  advance  in  Canada. 

All  of  this  is  most  satisfactory,  viewed  from  the 
standpoint  of  the  retail  dealer.  With  so  much  com- 
petition in  the  manufacturing  end,  profitable  propo- 
sitions for  the  dealer  and  good  value  for  the  consumer 
are  assured,  thus  tending  to  solidify  this  department 
of  the  stationery  trade,  promoting  greater  interest 
and  enthusiasm  in  its  possibilities  on  the  part  of  the 
dealers  and  stamping  it  as  a  permanent  development 
to  the  extent  of  putting  it  in  the  "bread  and  butter" 
class  of  the  stationers'  stock  in  trade. 


U 


L 


ETHICS  AND  SERVICE 
ET  the  buyer  beware,"  was  a  maxim  of  old 
Roman  law,  thus  condoning,  if  not  actively 
encouraging  sharp  practices  in  business. 

Even  in  more  modern  times  the  "do  others  or 
they  will  do  you,"  policy  has  prevailed  and  in  fact  it 
is  only  in  recent  years  that  business  has  been  influ- 
enced to  any  serious  extent  by  ethics. 

But  a  better  day  has  dawned.  The  once  despised 
avocation  of  trade  has  come  into  its  own  in  compari- 
son with  the  learned  professions  and  the  "square 
deal"  is  necessary  to  lasting  sucess  in  a  commercial 
career.  One  of  the  most  significant  evidences  of  this 
is  the  wonderful  change  that  has  come  about  in 
advertising.  Not  so  many  years  ago,  there  was  prac- 
tically an  understanding,  though  not  specific  in  its 
nature,  that  gross  exaggeration,  amounting  in  reality 
to  nothing  short  of  lying,  was  a  necessary  element  in 
effective  publicity  and  naturally  even  when  a  busi- 


ness man  advertised  the  truth,  his  statements  were 
discounted.  "Truth  in  advertising,"  is  now  charac- 
teristic of  reputable  concerns  everywhere  and  thus 
business  has  come  to  reach  a  higher  plane  until 
to-day  the  watchword  of  mercantile  houses  is  Service. 
Let  that  word  S-E-R-V-I-C-E  be  a  dominating 
influence  with  Canadian  booksellers  and  stationers  in 
the  coming  year. 

m 

INK  MAKERS  DESERVE  CREDIT 

THE  makers  of  the  standard  brands  of  writing 
inks  are  entitled  to  not  only  the  thanks  of  the 
trade,  but  support  of  a  more  substantial  kind  to  the 
end  that  ink  stocks  in  the  stationery  stores  should  be 
restricted  to  the  lines  of  such  manufacturers  who 
adhere  to  the  established  practice  of  standardizing 
prices  of  inks  upon  the  basis  of  recommendations  by 
the  stationers'  trade  organization  in  the  United  States, 
which  recommendations  would  doubtless  include  the 
support  of  Canadian  stationers,  if  they  but  had  a 
trade  association  by  means  of  which  to  thus  put 
themselves  on  record  as  a  body.  This  impels  us  to 
ask  individual  retailers  to  interest  themselves  in  the 
subject  of  organization.  If  a  few  leading  spirits  were 
to  do  this,  get  into  touch  with  each  other  and  keep  in 
communication  continually,  the  idea  would  spread 
until  organization  on  a  sound  basis  would  naturally 
ensue. 

m 

TRADE  HELPS  EOR  BOOKSELLERS. 

IN  Great  Britain  The  Publishers'  Association  has 
issued  a  joint  catalogue  comprising  over  two  hun- 
dred pages  of  books  suitable  for  holiday  giving  and 
thousands  of  these  have  been  distributed  in  co-opera- 
tion with  retail  booksellers. 

In  the  United  States  a  similar  campaign  has  been 
carried  out.  There  the  list  issued  was  smaller  but 
was  accompanied  by  more  helps,  such  as  wall  posters 
bearing  the  words  "Have  you  BOOKS  on  your  Shop- 
ping List?"  "Make  this  a  BOOK  Christmas!"  and 
gummed  poster  stamps  printed  in  colors,  with  this 
wording : 

"What  SHALL  I  give  for  Christmas?  BOOKS 
make  the  most  suitable  gifts."  That  wording  ap- 
pears in  connection  with  a  neat  design  displaying  an 
opened  book.  This  was  supplemented  by  the  circu- 
lation of  posters  showing  the  poster  stamp  enlarged. 

In  Canada,  Bookseller  and  Stationer's  special 
section  comprising  Publishers'  Announcements  to- 
gether with  arguments  in  favor  of  giving  BOOKS 
FOR  CHRISTMAS,  featured  in  the  November  issue, 
was  issued  separately  for  sale  at  a  nominal  price  to 
booksellers.  Some  of  the  more  progressive  dealers 
took  advantage  of  this  opportunity  for  effectively 
promoting  Christmas  book  sales. 


17 


BOOKSELLE R     A N  D     S T A  T I  0 N  E  R 


WHY  SHOULD  PARCEL  POST  BE 
OPERATED  AT  A  LOSS  ? 


RETAIL  merchants  generally  are  affected  by  the 
tad  that  the  Parcel  Posi  is  being  operated  at  a 
loss  with  consequent  benefit  to  the  large  mail  order 
department  stores  in  the  cities'  amounting  to  a  de- 
cided injustice  to  other  retailers.  Canadian  Grocer, 
one  of  the  group  of  MacLean  trade  papers,  discussed 
this  editorially  in  a  recent  issue  and  it  is  interesting 
to  reproduce  here  what  the  Windsor,  Ont.,  Record 
had  to  say  in  dealing  with  the  subject : 

RETAIN  PAKCEL  POST 

"The  Canadian  ('rarer,  a  trade  journal,  comes 
out  with  an  attack  on  the  Canadian  parcel  post 
system,  asking,  "Does  parcel  post  pay?" 

"The  journal  claims  the  parcel  post  system  is 
clearly  transferring  the  business  of  centres  to  a  few 
big  cities,  and  if  this  business  is  being  done  at  a  loss, 
it  is  up  to  the  government  and  M.P.'s  outside  the  big 
cities  to  deal  with  the  matter.'    It  goes  on  to  say: 

"  'If  these  are  the  facts,  as  they  undoubtedly  are, 
in  these  times  of  heavy  and  increasing  taxation,  it 
would  be  a  great  public  economy  to  abandon  the 
present  parcel  post  system  entirely  and  establish  one 
on  a  self-sustaining  basis.'  ' 

"Parcel  post  has  come  to  stay.  There  may  be 
some  adjustments  in  rates  that  will  be  found  neces- 
sary and  advisable,  but  the  country  does  not  wish 
to  let  private  corporations  like  the  express  companies 
handle  a  public  business  that  properly  belongs  to 
the  post  office  department. 

"Before  parcel  post  was  inaugurated  we  had  ex- 
perts go  over  the  books  of  (he  express  companies. 
The  railway  commission  made  an  exhaustive  enquiry. 
The  express  companies,  which  are  owned  by  the  rail- 
ways, were  making  excessive  profit-.  They  were 
arrogant  towards  the  public.  They  had  traffic  agree- 
ments that  meant  a  dangerous  monopoly  .and  they 
were  wont  to  ask  the  mere  parcel  consignor.  'Well 
what  are  yon  gojng  to  do  about  it?' 

"Finally,  patience  ceased  to  be  a  virtue,  and  we 
established  the  parcel  post  as  a  natural  public  enter- 
prise. Experience  in  this  and  other  countries  proves 
the  wisdom  of  maintaining  parcel  post,  despite  its 
critics."' 

"Let  us  acknowledge,  as  the  Record  states,  that 
Parcel  Post  has  come  to  stay."  replies  Canadian 
G racer.  If  that  be  the  case,  then  why  should  it  not 
be  put  on  a  paying  basis?  Those  who  use  it  are  the 
ones  who  should  pay  for  it.  Tt  certainly  should  not 
be  an  extra  expense  on  the  people  of  the  country  as  a 
whole.  Tf  it  is  not  paying  to-day  something  should 
be  done  to  make  it  pay.  Otherwise  it  becomes  a  bur- 
den and  not  a  benefit.'' 

Al  present  the  Parcel  Post  System  is  being  run 
for  the  chief  benefit  of  the  big  mail  order  houses  and 


it  is  not  paying  its  way.  This  naturally  means 
that  the  people  of  the  country  have  to  make  up  the 
deficiency.  The  Windsor  Record'*  attack  on  the  ex- 
press companies  for  charging  excessive  rates  is  no 
doubt  justified.  That  is  admitted.  But  it  is  not 
sound  business  for  this  charge  to  be  transferred  from 
the  people  using  the  express  companies'  service  to  the 
people  of  Canada  as  a  whole,  the  great  majority  of 
whom  never  use  this  service  from  one  year'.-  end  to 
another.  Then  too,  if  the  rates  of  the  express  com- 
panies were  excessive,  the  law  of  the  land  provided  a 
remedy  in  the  Railway  Commission.  Surely  the 
Windsor  Record  or  any  other  paper  for  that  matter, 
which  subsists  chiefly  on  the  patronage  of  its  local 
merchants  will  see  the  injustice  of  a  parcel  post  sys- 
tem that  chiefly  benefits  the  big  stores  in  the  distant 
centres,  and  which  is  not  only  being  paid  for  by  the 
people  of  Canada  who  are  not  using  it.  but  is  also 
doing  an  injury  to  local  merchants  in  every  small 
town  and  city  throughout  the  country.  Because  it  is 
not  paying  and  because  the  mail  order  house.-  are 
the  great  beneficiaries  we  have  the  peculiar  situation 
of  retail  merchants  actually  putting  their  hand>  in 
their  purses  and  handing  out  money  to  their  strong 
competitors — the  catalogue  institutions.  Where  is 
the  justice  of  that  whether  the  express  companies' 
charges  were  exorbitant  or  not?  In  the  latter  case 
only  those  who  used  the  express  service  suffered:  in 
the  former  the  pockets  of  those  who  do  NOT  use 
parcel  post  are  touched. 

m 

STO(  K  KEEPING 

STOCK  keeping  ought  to  be  thoroughly  classified. 
When  you  look  up  a  word  in  the  dictionary  yon 
don't  hunt  in  several  places.  You  find  the  letter 
it  begins  with,  and  the  next  and  the  next  and  you 
can  soon  tell  to  a  certainty  whether  it  is  in  the  dic- 
tionary or  not.  A  stock  of  merchandise  naturally 
falls  into  classes,  and  each  class  falls  into  sub-divi- 
sions. If  a  salesman  had  an  outline  of  the  stock, 
and  then  would  come  systematically  in  touch  with 
every  variety,  he  could  soon  know  perfectly  every 
kind  of  pen,  pencil,  envelope,  paper,  or  blank  book- 
in  even  the  most  complicated  stationery  stock. 


ON  THE  USE  OF  WINDOW  CARDS 

A    PROMINENT  retail  merchant  who  ha-  made  a 
close   study   of   retail    conditions,    in    a    recent 
address,  staled  as  follows: 

"I  find  a. large  number  of  small  advertisers  seem 
to  be  overlooking  the  merits  of  interior  and  -bow 
window  cards.  Very  often  you  will  see  sales  adver- 
tised in  newspapers  in  spread-eagle  style,  yet  you 
will  find  by  visiting  the  store  advertising  in  this  man- 
ner that  things  are  going  along,  both  inside  and  out. 
just  the  same  and  with  no  more  enthusiasm  or  action 
than  if  nothing  unusual  had  been  advertised.  The 
use  of  attractive  showeards  catches  the  customer'-  eve. 


Live  News  of  the  Stationery  Trade 

Intelligence  Gleaned  Prom  All  Parts  of  the  Dominion — New  Firms  Established 


Rocky  Mountain  House,  B.C.,  Nov.  19. — M.  I'.  Brown 
lias  purchased  the  drug  and  stationery  business  formerly 
conducted  by  J.  L.  Standish. 

Toronto,  November  6. — The  death  occurred  here  to-day 
nt'  Anthony  W.  Croft,  who  was  vice-president  of  the  fancy 
goods  firm  of  William  Croft  &  Sons, 

Berlin,  Ont.,  Nov.  26.— J.  P.  Bender,  bookseller  and 
stationer,  has  anticipated  the  holiday  rush  by  opening  a 
special  toy  shop  opposite  the  Market  Hotel. 

Vancouver,  B.C.,  Nov.  1. — The  Vancouver  Toy  and 
Novelty  Co..  Ltd..  has  been  formed,  with  a  capital  of  $25,- 
000.  for  the  manufacture  of  wooden  toys  and  fancy  goods. 

Sherbrooke,  Que.,  October  27. — The  stationery  business 
formerly  conducted  by  Mrs.  Coderre  has  been  purchased 
by  M.  Sevigriev,  who  has  opened  a  new  store  in  the 
Couture  Block. 

Ottawa,  Nov.  1.— The  Williams  Printing  Co.  has  pur- 
chased the  stationery  business  of  the  Bank  Street  branch 
of  Basil  Keid,  and  will  conduct  it  in  connection  with  their 
printing   business. 

Seaforth,  Ont,  Nov.  20. — C.  L.  Williams  has  bought 
out  the  stationery  store  formerly  conducted  by  Alex. 
Wilson.  Seaforth,  Ont.  The  latter  is  Colonel  of  one  of 
the  regiments  shortly  to  leave  for  the  front. 

Hamilton,  November  5. — The  &.  AY.  Robinson  Co.'s  de- 
partment store  has  opened  a  stationery  department  for  the 

holiday  season,  the  stock  including,  besides  book  and  sta- 
tinery  proper,  other  associated  lines  suitable  for  Christ- 
mas trade. 

Frank  J.  Quinn,  who  has  been  associated  in  the  sta- 
tionery business  in  Grand  Rapids,  Washington  and  Mont- 
real for  the  past  thirty  years,  and  is  well  known  among 
the  stationery  trade,  has  been  chosen  secretary  of  the 
Chamber  of  Commerce  of  St.  Joseph,  Mo. 

Congratulations  are  extended  by  Bookseller  and  Sta- 
tioner to  0.  E.  Barber,  manager  of  the  Cranbrook  Book 
&  Stationery  Co.,  Cranbrook,  B.C.,  who  was  united  in 
matrimony  with  Miss  Gertrude  Wade,  of  Vancouver,  B.C.. 
and   formerly  of  Cranbrook. 

Port  Colborne,  Ont.,  Nov.  25. — W.  H.  Fleming,  of  To- 
ronto, is  the  new  proprietor  of  the  Port  Colborne  Book 
Store.  Besides  handling  a  complete  line  of  books,  fancy 
goods,  and  stationery.  Mr.  Fleming  will  specialize  in  photo 
supplies,  printing  and  developing. 

Personalia. — J.  C.  Jaimet,  the  Berlin  bookseller  and 
stationer,  was  one  of  a  goodly  delegation  who  came  to  To- 
ronto to  hear  Billy  Sunday  on  the  occasion  of  his  recent 
visit  to  this  city.  Mr.  Jaimet  took  advantage  of  the  oc- 
casion to  make  the  rounds  of  the  wholesale  houses,  pick- 
ing up  likely  goods  for  ready  sale  in  the  Christmas  sea- 
son. 

Montreal,  Nov.  18. —  Messrs  Rainey  and  Mott,  em- 
ployees of  the  W.  V.  Dawson  Co.,  who  recently  joined  the 
73rd  Battalion  for  overseas  service,  were  presented  with 
serviceable  wrist  watches  by  the  employees  and  members 
of  the  firm,  Mr.  E.  Dawson  making  the  presentation,  and 
wishing  them  God-speed  and  safe  return. 

Exports  to  Canada. — The  export  of  British  writing 
papers  to  Canada  shows  a  large  falling  off,  according  to  a 
report  in  a  British  printing  trade  paper.   During  the  seven 


months  ended  .Inly  the  quantity  was  1,472,  cwts.  of  the 
value  of  £.'i,(i(l(),  decreases  of  849  cwts.  and  £1,621  com- 
pared with  the  corresponding  period  of  the  previous  year. 
Canadian  mills  report  an  improved  business, 

Walkerton,  Ont,  Nov.  21. — When  will  people  learn  the 
foolishness  of  buying  from  irresponsible  pedlars?  Last 
week  this  town  had  a  visit  from  a  couple  more  of  those 
"something  for  nothing"  fellows,  and  they  appear  to 
have  done  a  pretty  good  business.  They  offered  the 
Woman's  Home  Companion  "for  48c  a  year."  saying  that 
the  publishers  were  giving  this'  magazine  free  as  an  ad- 
vertising scheme,  merely  charging  for  the  postage.  One 
lady  who  had  heard  of  a  similar  scheme  being  worked  in 
another  town,  telephoned  her  husband  who  communicated 
with  Chief  Ferguson.  The  Chief  rounded  up  the  men,  but 
did  not  have  sufficient  evidence  to  make  an  arrest,  owing 
to  the  difficulty  in  communicating  with  the  head  office  of 
the  magazine  in  the  United  States.  Those  who  parted 
with  48c,  at  least  have  a  receipt  as  a  souvenir  of  their  in- 
vestment, though  they  are  not  likely  to  receive  any  copies 
of  the  magazine. 

Toronto,  Nov.  25th. — Among  the  month's  business 
changes  in  Toronto  was  the  purchase  by  J.  Sutcliffe  of 
the  stock  in  trade  of  the  business  which  he  sold  out  over  a 
year  ago.  The  people  who  took  over  the  business  at  that 
time  made  an  assignment  a  few  weeks  ago.  Mr.  Sutcliffe 
is  putting  his  characteristic  vim  into  this  concern,  but 
now  his  efforts  are  being  directed  toward  clearing  out  the 
entire  stock,  being  enabled  to  go  to  his  old  customers  with 
a  most  attractive  proposition  by  reason  of  his  advan- 
tageous purchase  of  the  stock  at  the  assignee's  sale.  Mr. 
Sutcliffe  has  lost  none  of  his  old  enthusiasm  in  the 
"Things  Different"  which  formerly  engaged  his  entire 
attention  and  his  return  to  his  old  love  has  already  mani- 
fested itself  in  the  spreading  of  his  own  enthusiasm  to 
the  retailers. 


DEATH  OF  JOHN  MILLS 

London,  Nov.  8. — John  Mills,  a  veteran  bookseller  of 
this  city,  and  owner  of  one  of  its  oldest  retail  concerns, 
died  this  morning,  in  his  82nd  year.  Born  at  Ayr,  Scot- 
land, he  came  to  Canada  in  his  21st  year.  For  a  few  years 
he  resided  at  Hamilton,  where  he  was  married  to  Miss 
Catharine  McClure  in  18G2.  Shortly  afterwards  he  re- 
moved to  London  and  started  a  stationery  business.  He 
sold  The  Globe  in  the  days  of  George  Brown,  and  from  the 
time  "The  Globe  Special"  train  was  inaugurated  until 
the  establishment  of  the  "Flying  Post"  he  was  this 
paper's  representative  in  London. 

Mr.  Mills  was  one  of  the  first  secretaries  of  St.  An- 
drew's Society,  of  which  he  was  a  charter  member.  He 
kept  in  close  touch  witli  his  business  to  his  last  illness, 
being  down  town  during  the  past  week.  Acute  indigestion 
developed   into   pneumonia   within  a   few  days. 

Mr.  Mills  was  a  cousin  of  John  M.  McCallum,  member 
for  Paisley  in  the  British  House  of  Commons,  and  among 
the  immediate  surviving  family  are  four  grandsons,  en- 
listed in  the  present  war,  two  sons  of  Mi'.  Mills'  daughter, 
Mrs.  James  A.  McLaren  of  Toronto,  and  two  sons  of  W. 
D.  Mills  of  this  city. 


19 


BOOKSELLER  AND  STATIONER 


TRAVELLEKS'  NOMINATIONS 
Toronto,  Nov.  15. — The  Commercial  Travellers'  Asso- 
ciation's annua]  meeting'  for  nomination  of  officers  and 
directors  of  the  Board  of  Management  was  held  in  St. 
George's  Hall.  James  G.  Cane,  president,  referred  to  the 
I'-ict  that  they  had  given  twelve  thousand  dollars  to  the 
Patriotic,  Red  Cross  and  other  funds. 

Nominations — President,  Jas.  G.  Cane  (elected  by  ac- 
clamation) ;  first  vice-president,  Alec  Cook,  Geo.  W. 
Moore;  second  vice-president,  C.  J.  Tuthill  (elected  by  ac- 
clamation) ;  treasurer,  E.  Fielding  (elected  by  acclama- 
tion) ;  directors  for  Toronto  board,  S.  Best,  J.  W.  Charles, 
John  Curtis,  Harry  J.  Dodgson,  F.  W.  S.  Davis,  John 
Everett,  R.  G.  Hector,  M.  Matthews,  R.  W.  Menzies,  Wal- 
ter Moore,  E.  W.  McTear,  J.  McKenna,  F.  J.  Zammers 
(nine  to  be  elected). 

The  results  of  the  ballot  will  be  declared  at  the  annual 
meeting  to  be  held  in  St.  George's  Hall,  Thursday,  De- 
cember 30th. 

m 

SELLING  INK  SPECIALTIES 

Miscellaneous  items  are  the  magnest  of  the  stationery 
trade  always  if  properly  displayed,  drawing  customers  to 
your  store,  giving-  you  the  greater  opportunity  to  sell 
staple  goods. 

All  sell  ink,  but  how  many  keep  in  stock,  or  how  many 
display  or  have  any  means  of  displaying  such  miscellane- 
ous items  as  gold,  white,  invisible  or  linen  marking  inks? 
Drawing,  numbering  machine  and  rubber  stamp  inks  so 
well  known  and  so  generally  used  that  they  do  not  call  for 
any  special  display,  but  the  sale  op  the  lesser  known  inks 
would  increase  many  times  over  if  a  sample  bottle  of  each 
were  put  on  a  display  card,  with  price  ticket  attached.  If 
the  manufacturer  would  enclose  with  each  dozen  or  carton 
a  suitable  card  for  the  proper  display  of  the  article,  both 


manufacturer  and  retailer  would  be  astonished  at  the  in- 
crease in  sales.  At  present  the  matter  of  display  is  left 
almost  entirely  to  the  initiative  of  the  retailer. 


COMMUNICATION 

Calgary,  November  19,  1915. 
Editor  Bookseller  &  Stationer, 

c|o  McLean  Publishing  Co., 
Toronto,  Ont. 
Dear  Sir: 

There  is  a  matter  which  I  wish  to  bring  through  you 
to  the  attention  of  the  wholesale  stationers  and  book 
houses  in  Canada.  This  is  in  connection  with  the  ship- 
ment of  goods  by  freight.  Rule  14,  Section  "M,"  page 
60  of  the  Canadian  Freight  Classification  No.  16  states 
that  "Unless  otherwise  provided  for  in  this  classification 
or  subsequent  amendments  thereto,  freight  shipped  in 
bundles  will  take  the  next  class  higher  than  in  crates; 
and  freight  shipped  in  crates  will  take  next  class  higher 
than  in  boxes. ' '  This  seems  to  be  a  matter  not  generally 
understood  by  the  shipping  departments  by  a  great  many- 
wholesalers,  and  I  for  one  have  consequently  been  obliged 
to  pay  double  first-class  freight  on  small  shipments  or 
parts  of  shipments  which  have  been  packed  in  parcels  in- 
stead of  in  cases.  This  makes  the  freight  from  Toronto 
to  Calgary  on  goods  thus  shipped  $5.76  per  hundred 
pounds,  or  nearly  6c  a  pound. 

Another  matter  about  which  most  shippers  are  not 
careful  enough  is  the  proper  classification  of  freight  on 
the  bill  of  lading.  So  many  shippers  classify  their  ship- 
ments as  stationery,  whereas  many  lines  are  entitled  to  a 
lower  classification.  As  a  concrete  example,  all  kinds 
of  scribblers  and  school  blanks  are  entitled  to  the  second- 
class  rate  in  less  than  car  loads,  whereas  if  shipped  as 
stationery  they  take  first-class  rate. 

Yours  truly,  F.  E.  OSBORNE. 


How  Some  Manufacturers  Knife  the  Dealer 

Trade  Evils  Disclosed  by  Committee  Investigating  Conditions  Relative  to  Drawing  and 

Artists'  Materials. 


INVESTIGATION  by  the  special  committee  of  the 
National    Association    of    Stationers    of    the    United 

States  dealing  with  sixtj'-five  representative  retailers 
Who  included  drawing  and  artists'  materials  in  their  stocks 
revealed  that  the  stock  carried  was  from  $500  to  $1,500 
which  was  turned  ov\sr  two  or  three  times  a  year. 

Their  report  went  on  to  say: 

"The  dealer,  to  make  a  success  of  any  line,  must  have 
some  degree  of  protection  from  cut-throat  competition,  or 
at  least  from  that  form  of  competition  where  a  dealer's 
profit  is  not  proVided  for  or  protected.  A  manufacturer 
cannot  continue  to  sell  dealers  and  consumers  at  the  same 
price.  He  will  lose  his  dealer's  business.  Also  it  costs 
more  to  sell  and  handle  consumer  accounts.  The  dealer's 
profit  is  a  legitimate  profit,  every  bit  of  which  he  is  en- 
titled to.  The  average  dealer  makes  business.  When  he 
takes  on  a  new  line  he  creates  new  and,  before  that,  un- 
heard  of  business  for  that  line  in  his  particular  territory. 
The  very  fact  of  his  having  the  goods  in  stock  where  they 
can  be  seen  creates  a  desire  for  them  in  the  minds  of  his 
'•ustomers,  and  his  being  able  to  exhibit  and  explain  them 
grets  for  him  a  certain  volume  of  business  that  all  the  cata- 
logues in  Christendom  can't  take  away  from  him.     The 


discouraging  feature  now  is  that  there  are  certain  custo- 
mers who  will  look  at  the  dealer's  stock,  examine  it  closely, 
thus  satisfying  themselves  that  it  is  exactly  what  they 
want,  and  then  order  it  direct  from  the  manufacturer  from 
whom  the  dealer  buys,  and  at  a  lower  price  than  the  dealer 
can  sell  for  and  make  any  profit.  This  is  a  condition  that 
must  be  remedied  before  the  dealers  of  this  Association 
will  show  any  great  enthusiasm  over  the  drawing  and 
artists'  material  end  of  their  business. 

"The  committee  work  of  this  Association  has  estab- 
lished this  fact,  "The  stationer  can  handle  drawing  mate- 
rial," and  a  fact  needs  no  further  elaboration.  We  believe 
that  we  have  also  demonstrated  the  fact  that  the  stationer 
is  the  best  retail  outlet  for  drawing  material,  and  that  he 
is  entitled  to  more  protection  and  more  encouragement 
than  he  has  received  in  the  past.  This  would  indicate  that 
your  committees  are  serving  a  useful  purpose. 

Happily  there  are  signs  that  the  manufacturers  are  be- 
ginning to  realize  the  needs  of  better  conditions,  or  at 
least  some  among  them  are  very  actively  endeavoring  to 
make  the  others  realize  the  need  of  closer  co-operation. 
'  and  let's  hope  that  we  can  look  for  relief  from  that  source 
during  the  next  fiscal  year." 


20 


Advertising  Ideas  Worth  Adopting 

Something  About  Publicity  Methods  Successfully  Adopted  by  Some  Prominent  Can- 
adian Dealers 


SOME  creditable  ideas  in  holiday  book  advertising 
have  been  adopted  this  season  by  the  R.  0.  Smith 
Company  of  Orillia,  Ont.  One  week  a  special  dis- 
play of  Canadian  books  was  made  on  two  large  tables, 
the  idea  being  aggressively  advertised  as  Book  Show 
Week.  Commenting  on  this  idea  of  specially  featuring 
books  by  Canadian  authors,  0.  G.  Smith  expressed  the 
opinion  that  publishers  should  feature  books  written  by 
Canadians.  He  believed  that  most  booksellers  would 
gladly  boost  such  books,  providing,  of  course,  that  they 
had  real  merit.  "Canadian-made  goods  for  Canadians" 
is  a  popular  slogan.  Then  why  not  "Canadian  Books  for 
Canadians?" 

In  getting  the  public  into  the  book-buying  mood  this 
firm  has  been  making  wide  use  of  a  rubber  stamp  with 
this  wording: 

GIVE  BOOKS  FOR  'XMAS 

They  are  always  appreciated 

yet     are     inexpensive     a  t 

SMITH'S  BOOKSHOP 

This  stamp  is  used  for  stamping  newspapers,  envelopes, 
packages,  etc..  and  the  firm  found  the  idea  very  effective 
along  with  their  other  general  advertising. 

Good   Advertising 

Retail  stationers  throughout  the  country  should  keep 
their  eyes  on  such  live  concerns  as  Ryrie  Bros.,  of  To- 
ronto. In  Ontario  especially,  retail  stationers  have 
reason  to  know  that  stationery,  leather  goods  and  other 
articles  going  to  make  up  the  stock  of  the  regulation  book 
and  stationery  shop,  are  sold  at  the  Ryrie  store,  because 
goods  go  out  from  that  store  to  purchasers  all  over  the 
province.  Good  advertising  is  what  accounts  for  it.  If 
the  stationers  in  the  small  towns  were  using  advertising 
and  window  display  ideas  in  keeping  with  those  of  Ryrie 
Bros,  they  would  not  suffer  to  nearly  so  great  an  extent 
by  reason  of  competition  of  stores  in  larger  centres. 

Remembrances 
Tn  bringing  Personal  Greeting  cards  to  the  attention 
of  prospective  customers,  whether  by  means  of  news- 
paper advertising  or  by  personal  introduction,  stationers  I 
and  their  sales  assistants  should  emphasize  the  fact  that 
these  personal  greeting  cards  are  simply  remembrance's, 
not  gifts.  They  may  be  sent  to  friends  to  whom  it  would 
be  out  of  the  question  to  send  a  Christmas  present.  Per- 
sonal greeting  cards  are  always  acceptable,  always  appre- 
ciated, anywhere  and  under  all  circumstances.  The  alert 
retailer  will  he  quick  to  appreciate  the  advantage  of  of- 
fering such  sus-cyestions  to  people  because  it  will  set  them 
thinking  and  induce  them  to  think  of  quite  a  list  of 
persons  to  whom  it  would  be  desirable  to  send  these  per- 
sonal tokens. 

A  Good  Book  Advertisement 
Henry  Morgan  &  Co.,  Limited,  Montreal,  in  one  of  their 
newspaper  advertisements  of  their  annual  fall  sale  of 
books,  used  a  fifteen  inch  double  column  space  to  good 
advantage  by  devoting  the  upper  half  of  this  space  to 
Editions  De  Luxe,  such  as  the  Pickwick  Papers,  David 
Copperfield,  The  Old  Curiosity  Shop.  Rubaivat  of  Omar 
Khayyam,  Idylls  of  the  King,  etc.,  while  the  lower  half  of 
the  space  was  divided,  the  two  columns  being  devoted  to 
50c.  fiction  and  25c  books  for  boys  and  girls  respectively. 

21 


Keduction  of  a  newspaper  advertisement  which  occupied  five  columns, 

full   depth   of   p..ge. 

When  to  Advertise 
Some  advertising  experts  say  that  the  best  time  to 
advertise  is  when  business  is  poor.  Thus,  in  slow  seasons 
profitable  business  may  be  created  by  good  advertising, 
whereas  without  this  advertising  there  would  not  be  suffi- 
cient business  offering  to  meet  running  expenses.  There 
is  logic  in  that  argument,  isn't  there?  But,  equally 
losrieal  is  the  opinion  of  other  specialists  who  sav  that 
the  easiest  time  to  attract  trade  by  means  of  advertising 
is  at  the  time  when  people  are  naturally  inclined  to  buy 
Such  a  month  is  December.  The  advocates  of  both 
theories  are  correct.  Therefore,  the  time  to  advertise  is 
all  the  time. — F.I.W. 


Toy  Making  in  Canada  Becoming  an 

Extensive  Industry 

Something  About  New  Concerns  Established  in  Canadian  Cities — Descriptions  of  Some 

Newcomers  in  Games  and  Toys 


EVERY  month  additional  news  eomes  of  the  growth 
of  the  Canadian*toy  industry.  Reference  has  al- 
ready been  made  to  new  industries  established  at 
St.  John,  N.B.,  Quebec,  .Montreal,  Toronto,  Calgary,  Van- 
couver. Oshawa,  Newmarket  and  other  towns.  Further  in- 
formation from  Vancouver  indicates  that  the  efforts  there 
are  going  forward  along  comprehensive  lines  and  the  ob- 
ject in  view  is  to  manufacture  there  practically  all  the 
toys  sold  in  that  city  and  throughout  that  province. 
This,  of  course,  is  a  rather  ambitious  programme  and 
was  perhaps  made  without  due  consideration  as  to  the 
expectations  of  other  Canadian  toy  concerns.  Rocking 
horses  and  acrobatic  clowns  are  the  items  being  manufac- 
tured extensively  by  the  Vancouver  toy  works  this  year. 
The  concern  is  under  the  wing  of  the  Vancouver 
civic  relief  department. 

The  News-Advertiser,  of  Vancouver,  credits  .1.  E. 
Bricker,  of  the  Civic  Employment  Department,  for  the 
making  of  various  patterns  for  toys  to  be  made,  including 
a  novel,  one  for  tlie  clown.  It  is  made  especially  for  the 
younger  child's  amusement  and  consists  of  a  small  wooden 
clown  about  seven  or  eight  inches  long,  fastened  on  a 
small  piece  of  wire  and  placed  upon  parallel  liars  about 
six  inches  high  and  about  Ifl  inches  long.  When  the 
child  starts  it  whirling  around  it  will  travel  from  one  of 
the  bars  to  the  other,  and  it  will  go  as  fast  as  the  child 
wishes  it  to  travel.  The  pattern  of  the  rocking  horses  is 
similar  to  that  of  the  horses  that  are  so  commonly  seen 
in  toy  stores  at  Christmas  time,  but  smaller. 

At  present  the  toy-making  is  being  done  at  the  Relief 
Headquarters  and  at  the.  homes  of  the  men  employed,  but 
if  the  venture  meets  with  the  success  that  is  anticipated,  a 
factory   will   be  equipped. 

The    Macmillan    toy    soldier    works    is    a    new    concern 
•  recently    established    in    Toronto.     These   toy   soldiers   are 
made  in   various  sizes  and   assortments  at   practically   all 
prices  up  to  a  $25  outfit. 

Some  New  Toy  Lines 
The  selection  of  games  this  year  is  unusually  large, 
and  also  the  number  of  games  shown  of  real  merit  is  very 
high.  War  games  have  a  big  place,  and  so  have  the 
games  that  teach  and,  train.  Among  the  new  parlor  games 
is  "Bolo,"  a  game  that  is  played  exactly  like  bowls,  only 
the  alley  becomes  a  square  table  and  instead  of  the 
heavy  balls  a  rapidly  spinning  top  and  ten  pins  are  used. 
The  top  is  wound  and  set  in  the  groove,  and  the  string 
pulled  strongly.  -The  top  scatters  the  pins,  and  the  strikes 
and   spares   are  counted   exactly   as   in   bowling. 

Automobile  Racing 

Another  good  game  is  the  "Speedway."  This  game 
centres  around  automobile  racing,  and  consists  of  a  realis- 
tic miniature  racing  track  upon  which  are  operated  three 
racing  cars  of  up-to-date  type.  The  track  rests  on  a  pivot, 
and  motion  is  given  by  a  slight  rocking  motion.  The  cars 
(•an  be  made  to  race  at  any  speed  up  to  80  laps  per  minute 
and  the  operator  can  make  any  chosen  car  pass  and  gain 
on  the  others  in  the  Held.  The  cars  and  the  tracks  are 
realistically   finished  in  colors. 

Play  suits  are  not  new  in  idea,  but  the  improvements 
make  them  practically  a  new  article.  Besides  the  Indian 
chief   and    squaw,   come   cow-boy   and   ebw-girl    suits,   box- 


scout,  fireman,  rough-rider,  sailor.  Tommy  Atkins  and 
other  military  outfits.     Wig-wams  can  also  be  obtained. 

Among  metal  toys  comes  a  splendid  line  of  doll's  fur- 
niture. These  articles  are  stamped  or  cast  and  are  finished 
in  white  enamel  or  ebony.  A  dining  room  set  that  retails 
lor  ode  consists  of  table  settee,  rocker  and  four  dining 
chairs  as  well  as  a  grandfather's  clock.  Other  sets  can 
be  sold  as   low  as  10c  and  25c. 

Have  you  seen  the  Bugville  games;  five  games  in  one.' 
There  is  Bug  Alley.  Humbug,  Woozy-Bug.  Bagatelle  and 
Buggy-ride.  These  uames  come  in  a  large  colored  box 
and  are  played  with  a  set  of  four  life-like,  metal  bugs 
done  in  brilliant  colors.  There  is  also  a  set  of  colored  hug 
ten  pins,  and  various  other  devices. 

Machine  Guns 

The  latest  word  in  toy  guns  is  a  machine  gun  that 
looks  and  shoots  like  its  big  brother  at  the  front,  and  is 
modeled  along  the  same  lines  as  the  latest  rapid  fire  mili- 
tary guns.  It  is  simple  and  safe  to  operate  and  shoots  as 
fast  as  the  crank  is  turned.  It  will  shoot  100  shots  with- 
out reloading,  the  limit  being  the  length  of  the  tape. 
Thirty-six  shots  come  with  each  gun  and  additional  am- 
munition is  supplied  at  small  cost. 

Here  is  a  toy  with  a  history  that  ought  to  sell  it. 
Thirty  years  ago  to  amuse  his  little  girl  a  man  made  the 
first  model  of  this  toy.  It  could  lie  turned  into  a  cradle 
or  a  bed.  The  girl,  now  grown  into  a  woman  with  a  little 
girl  of  her  own,  wanted  a  toy  like  it  for  the  granddaughter 
to  play.  with.  In  its  new  form  this  toy  has  five  changes 
instead  of  onlv  two. 


A  Tribute  to  Canadians 

Correspondent    in   England    Incidentally   Complains 

Against  Action  of  Allowing  $150,000,000  Worth 

of  Toys  Through  the  Blockade   Into  U.S. 

Following  is  from  a  letter  written  by  an  Englishman 
to  a  Winnipeg  friend: 

"One  of  the  main  topics  of  conversation  here  is  the 
news  that  Canada  is  gathering  together  another  100.000 
men.  making  nearly  a  quarter  of  a  million — and  what 
sorts,  too!  The  best  in  the  world!  We  have  a  very  close 
affection  for  the  Canadian  boys  here.  At  one  time  we 
used  to  look  on  them  as  cousins,  but.  to  a  certain  degree. 
strangers,  while  now  they  are  brothers — in  fact,  thev  arc 
'us/ 

Sit  in  Parliament 
"When  this  war  is  over,  there  will  lie  Canadians  sit- 
ting in  our  parliament,  and  after  what  you  have  done,  we 
could  do  no  less  than  give  you  a  say  in  Imperial  affairs. 
That's  one  thing  the  Kaiser  has  done — taught  us  what 
uood   chaps  you    and   the   Australians   are. 

"We'll,  what  do  you  think  of  the  war  now1?  We  think 
we  are  at  the  beginning  of  the  end.  although  the  end  is 
not  yet  in  sight.  If  only  our  men  in  parliament  would 
give  our  navy  their  heads.  I  think  it  would  be  finished 
,much  sooner,  but  now  I  see  that,  although  the  navy  has 
got  them  absolutely  strangled,  we  have  called  them  off  to 
let  £30.000,000  worth  of  German  toys  go  to  America,  and 
for  which  they  will  be  paid  in  cash." 


22 


BOOKSELLER  AND  STATIONER 


Japs  Seek  Toy  Trade 

Japanese  Newspaper  Tells  of  Efforts  to  Crowd  Germans 
diif   of  Chinese  and  American    Markets 


\T  OT  content  with  worsting  Germany  in  arms,  Japan 
is  trying  to  heat  her  in  the  toy  trade  also.  How 
great  is  the  determination  of  her  toy  merchants  and  how 
strong  her  confidence  in  their  ultimate  victory  is  shown 
by  what  the  chairman  of  the  Tokio  Wholesale  Toy  Mer- 
chants' Guild  has  to  say. 

The  two  great  fields  where  they  are  trying  to  extend 
their  activity  are  China  and  America.  The  fact  that  the 
Japanese  and  Chinese  are  "co-racials  and  co-literals" 
makes  China  a  highly  promising  field  for  the  toy  mer- 
chants here. 

Their  very  origin  entitles  Japanese  toys  to  he  re- 
garded as  great  curiosities  by  the  Chinese,  so  that  their 
manufacturers  need  exercise  but  little  ingenuity  to  make 
the  goods  suitable  for  the  Chinese  market. 

The  case  is  not  so  simple  with  America,  however,  where 
juvenile  tastes  or  inclinations  are  very  different  from  those 
in  Japan.  And  yet  the  paucity  of  the  varieties  of  toys 
ordered  from  beyond  the  Pacific  has  been  more  than  com- 
pensated for  by  their  value  in  dollars,  so  that  America 
has  been  Japan's  best  customer  in  juvenile  playthings. 

"Germany  is  not  the  unique  toymaker  she  is  common- 
ly supposed  to  be  in  our  country,''  says  the  chairman. 
"They  do  not  know  the  actual  condition  of  the  trade  who 
say  that  Japan  cannot  even  dream  of  equaling,  much  less 
excelling,  Germany  in  the  production'  of  ingenious  play- 
things. 

"At  Nanking  and  Hankow,  for  instance,  it  appears  to 
be  generally  recognized  that  Japanese  toys  are  not  only 
equal  to  the  German  ones  in  quality,  hut  are  decidedly 
cheaper  and  therefore  preferable. 

"It  is  true  that  German  articles  are  used  for  window 
shows,  but  they  never  sell.  Those  that  sell  best  are  Jap- 
anese toys  sold  at  second  and  third-rate  stores.  This  is 
but  natural,  considering  their  price  and  quality. "-—Japan 
Times. 

Promoting  Toy  Making 

London.  November  11. -The  Westminster  Gazette, 
warmly  praises  the  Canadian  Handicraft  Guild's  effort  to 
establish  toy-making  in  Canada  thereby  not  only  helping 
maimed  soldiers  returning  from  Europe,  but  also  keeping- 
money  in  the  country  which  formerly  went  to  Germany. 

The  Handicraft  Guild  exhibition  will  take  place  in 
Montreal  early  in  December  under  the  distinguished  pat- 
ronage of  their  Royal  Highness  the  Duke  and  Duchess  of 
Connaught. 

Something  new  in  the  line  of  toys,  very  appropriate 
for  war  times,  have  been  marketed  by  Woodstock's  new 
toy  factory,  the  Swift-Waterland  Co.  The  Battleship  and 
Submarine  game  is  an  attractive  arrangement  in  which 
the  submarine  blows  up  the  warship.  The  Armored  Car 
is  mounted  on  wheels,  has  a  rapid-fire  gun  on  top  that 
shoots  seven  shells  at  one  loading. 


THE  CRIMSON  GONDOLA 

A  tale  of  Venice  and  Constantinople  at  the  beginning 
of  the  13th  Century  is  "The  Crimson  Gondola,"  the 
latest  historical  romance  by  Nathan  Gallizier.  author  of 
the  "Hill  of  Venus."  "The  Sorceress  of  Pome,"  etc.  A 
copy  of  the  new  novel  came  this  month  from  the  Page 
Company,  of  Boston.  It  is  an  artistically  °otten  up  gift 
edition  with  a  series  of  colored  plates.  The  story  con- 
cerns itself  with  the  fortunes  and  adventures  of  Audran 
<le  Vere  while  in  Constantinople  on  a  mission  to  take  the 


Lady  Eleanor  of  Montferret  from  the  witches'  cauldron 
of  the  Greek  capital.  The  action  of  the  story  takes  place 
at  the  time  of  great  tension  between  Venice  and  Constan- 
tinople culminating  in  the  fourth  crusade  and  the  Latin 
conquest  of  Constantinople. 


MACLEAN'S  FOR  JANUARY 

Of  late  MacLean 's  Magazine  has  been  scoring  repeated 
triumphs  in  enlisting  among  its  regular  contributors. 
Canadian  authors  who  have  gained  world-wide  promin- 
ence in  letters.  The  latest  acquisition  is  Robert  W.  Ser- 
vice, who  will  lie  represented  in  the  January  MacLean 's 
with  a  war  poem  entitled  "The  Lark,"  the  first  of  a 
■series  of  war  poems  which  will  appear  in  this  magazine. 
The  same  issue  will  have  "A,  Fifteen  Year  Prophecy," 
by  Stephen  Leacock;  "What  Lack  of  Ships  Costs  Can- 
ada," by  Agnes  C.  Laut ;  "The  Return  of  Julia  Arthur." 
an  article  by  Geraldine  Steinmetz  on  the  return  to  the 
stage  of  this  Canadian  star;  "The  Dance  of  the  Deci- 
mals," a  sketch  of  Herbert  Ames,  by  H.  F.  Gadshy; 
"Canada's  Farmer  Premier."  a  sketch  of  Norris  of 
Manitoba,  by  Norman  Lambert;  "  Porteous,  V.C.,"  a 
strong  war  story  by  Alan  Sullivan,  and  a  humorous  story 
entitled  "Small  Profits  and  Quick  Returns,"  by  another 
Canadian  story  teller,  A.  C.  Allenson.  All  these  in  addi- 
tion to  the  regular  features  that  have  won  such  a  high 
place  for  MacLean 's  in  Canadian  homes. 


NEW  IDEA  IN  CREPE  PAPER 

A  new  idea  in  crepe  paper  introduced  this  month  by 
the  Copp,  Clark  Co.  is  embodied  in  the  series  known  as 
"Domino"  and  "Pastelle"  stripes.  The  former  are  of 
very  decided  colorings,  while  the  latter  are  of  softer 
tones.  The  stripes  are  half  an  inch  wide,  each  of  the 
folds  being  of  two-color  combinations,  and  there  is  a  big- 
variety  of  these  combinations,  affording  a  wide  choice 
for  the  use  of  these  new  designs  for  many  different  pur- 
poses, notably  for  use  in  making  striking  backgrounds  for 
window  displays  and  for  use  as  decorations  or  costumes 
for  such  events  as  carnivals,  bazaars,  etc.  The  new  line 
can  be  made  the  means  of  developing  extra  business  for 
the  stationer  who  will  give  it  prominence  in  his  displays, 
both  in  his   windows  and  inside  the  store. 

The  same  applies  to  the  similar  patterns  which  have 
been  worked  out  in  combination  with  floral  designs  in 
crepe  paper  table  napkins  being  introduced  by  the  same 
firm. 

m 

STORY  INSTRUCTION  BOOKS 

For  little  girls,  a  most  creditable  and  unique  series  is 
that  comprising  Jane  Eayre  Fryer's  story-instruction 
books  entitled  "The  Mary  Frances  Sewing  Book,"  "The 
Mary  Frances  Cook  Book"  and  "The  Mary  Frances 
Housekeeper."  In  the  first  of  these  the  story  is  told  of 
how  the  Thimble  People  taught  Mary  Frances  to  sew,  and 
it  is  so  quaint  and  delightful  as  to  appeal  strongly  to  a 
child's  imagination,  leading  the  reader  on  irresistibly  to 
learn  what  Mary  Frances  learned.  The  actual  teaching 
thus  imparted  adds  immeasurably  to  the  merit  of  the 
hook.  Similarly  meritorious  is  the  cook  book,  telling-  in  a 
most  winsome  manner  of  how  Mary  Frances  learned  to 
cook;  and  the  adventures  among  the  "doll  people"  set 
forth  in  "The  Mary  Frances  Housekeeper,"  taking  ad- 
vantage of  the  childish  instinct  to  play  house,  instilling 
in  the  minds  of  the  little  girls  the  fundamental  principles 
of  good  housekeeping.  This  story  form  of  teaching  is  to 
be  commended,  because  play,  properly  directed,  is  the 
most  powerful  educative  force  in  a  child's  life— stronger 
than  school  training  and  more  lasting  than  endless  ad- 
monitions. 


23 


Attractive  Xmas  Card  Suggestions 


Eleventh   of  series,   Cardwriting   Made  Easy 


AS  regularly  as  the  Christmas  season  comes  around 
the  question  arises  in  the  cardwxiter's  mind:  What 
about  Christmas  Cards?  You  feel  the  desire  for 
something  new,  something  different.  You  "want  to  get 
away  from  that  stiffness  which  is  often  displayed  on  litho- 
graphed cards.  So  hunt  up  all  your  Christmas  ideas,  any- 
thing of  a  holly  or  poinsettia  nature,  Winter  scen<5s,  pic- 
tures of  Santa  Claus,  and  let  us  see  what  can  be  made 
from  them* that  will  look  new  and  different  to  other  years' 
cards. 

Illustrations  and  ideas  for  illustrations  can  be  secured 
from  many  different  sources.  The  main  one  is  from  the 
Christmas  postcards.  You  can  obtain  more  ideas  from 
these  than  all  the  others  put  together.  They  seem  to 
obtain  limitless  suggestions  which  can  be  worked  up  into 
attractive  holiday  showcards.  From  magazines,  journals, 
children's  Christmas  books,  etc.,  many  useful  ideas  can 
be  obtained.  Whenever  you  see  a  suggestion  that  can  be 
worked  up  into  a  showcard,  keep  it,  because  if  you  can- 
not use  it  immediately,  you  will  later. 

A  spray  of  holly  leaves  makes  an  exceptionally  good 
one  for  copying,  especially  if  there  is  not  much  detail 
•  about  it,  such  as  the  one  shown  in  Fig.  1.  Fig.  1  illus- 
trates the  different  steps  required  in  order  to  make  a  com- 
pleted drawing.  When  you  have  obtained  a  good  holly 
spray,  one  that  is  suitable  for  the  corner  of  a  card,  place  a 
piece  of  transparent  tracing  paper  over  it  and  trace  the 
main  lines  with  a  soft  pencil.  When  this  is  done  place 
carbon  paper  under  tracing  tissue  and  place  in  desired 
position  on  the  card,  then  trace  again  all  lines.  These 
will  be  very  light  and  this  must  be  traced  with  a  coarse 
pen  and  waterproof  ink.  It  is  imperative  that  waterproof 
ink  be  used  because  of  the  coloring  operations. 

The  final  stage  to  complete  the  drawing  is  the  coloring 
to  make  it  look  like  natural  holly.  Use  only  transparent 
colors  for  this  work.    If  onlv  a  small  amount  of  work  is 


to  be  done,  use  transparent  photo  tints,  but  should  you 
require  large  quantities  of  color  it  is  advisable  to  use  bot- 
tle inks  or  mix  them  from  aniline  dyes. 

To  color  the  leaves,  first  apply  a  light  coat  of  pale 
green.  When  dry,  shade  with  the  darker  color  in  desired 
places.  The  berries  should  be  of  a  bright  scarlet,  touched 
up  with  white  and  black,  to  give  a  round  appearance. 

Experience  is  the  best  way  for  you  to  learn  to  shade 
these   drawings.     Always  keep   a  blotting  paper   within 
reach  in  case  you  add  too  much  color;  in  such  case  the 
blotter  will  absorb  the  surplus  fluid. 
The  Cards 

The  collection  of  cards  shown  gives  a  fair  idea  of  many 
ways  in  which  to  work  up  Christmas  cards.  I  do  not 
pretend  to  say  that  there  is  any  great  work  of  art  about 
any  of  these,  but  the  idea  is  to  assist  the  beginner  to  make 
a  good,  presentable  card  for  Christmas.  The  followers  of 
these  lessons  will  find  in  these  cards  what  I  have  taught  in 
the  previous  lessons  and  when  there  is  anything  that  is 
new  I  will  endeavor  to  explain  as  I  go  along. 

Card  No.  1  has  a  very  simple  layout,  but  do  not  neglect 
to  measure  it  all  accurately  before  applying  the  pen  or 
brush.  The  two  illustrations  musvt  be  equal  distances  from 
■the  ends  of  the  cards  and  also  parallel  with  the  edges  of 
the  card.  They  must  be  placed  the  same  distance  from 
the  bottom  as  from  the  top.  These  points  are  absolutely 
necessary  on  cards  where  two  similar  illustrations  are 
used  in  the  same  manner.  The  heavy  ruling  on  this  card 
is  a  pea  green  shade  and  applied  with  a  number  six  red 
sable  writer.  The  color  must  be  in  good  flowing  order, 
not  too  thick.  The  fine  line  ruling  is  of  black  ink  made 
with  a  stub  pen.  The  heavy  square-faced  lettering  is  of 
black  and  made  with  the  No.  6  brush  as  already  shown. 
The  small  lettering  is  the  work  of  the  stub  pen  which  was 
used  for  outline  work  in  the  first  two  lessons  of  this  series 
some  months  ago. 


I 


Or/y/na/  Ca/orfd  /,  /4oyra/>/i 
w/'/A  r/s-sue paper  avrr  /£ 
ready  fir   /rac/rry. 


7/sstce  Paper  af?r  Carien 
Paper  ready  /Br  trans- 


fer, 


/nor 


Ja  care/. 


3. 
//77jOressso-/7  an  Care/ 
after   trac/ayr. 


Fi£- 1- 


7a?  a/r£nv//iy  af^er- 


7~/7e  c*0/7?/o/?ile-a/ draws/ty 
a/Yer  rrafara/  Ac/Zy 


24 


BOOKSELLER  AND  STATIONER 


Our  Assortment 

Christmas 
; Goods  j 

is  now  complete 


Inexpensive 
I"  Gifts 

Reasonably 
Priced ' 


R  llTh.tc  ■ 


Q  ^ 

Sugg*-1  h'  ins 
to  Please 
I  he  Whole 
Family 


k 


Holiday 
Goods 


bolhe 
Iscful  Kind 

Sayyesf'0//& 


The  scrolling  has  not  been  taken  up  as  yet  in  lesson 
form,  but  must  be  made  very  quickly  with  very  little  color 
in  the  brush.  The  color  used  must  be  of  a  light  shade, 
such  as  pale  mauve,  so  as  not  to  detract  from  the  reading 
matter  and  yet  harmonize  with  the  green  border. 

These  two  illustrations  were  taken  from  two  postcards. 
They  are  both  Winter  scenes  and  give  that  Christmas 
feeling  which  all  Christmas  cards  should  impart. 

Card  No.  2 

Card  No.  2  is  not  one  of  a  showy  nature  at  all;  in  fact, 
it  is  inclined  to  be  the  opposite.  The  only  thing  about  it 
which  denotes  Christmas  is  the  design  in  the  corner.  This 
is  drawn  on  the  card,  not  cut  out  and  pasted  out  as  in  the 
previous  case.  The  design  was  taken  from  a  private  greet- 
ing card  with  the  exception  of  the  monogram  in  the  centre 
which  was  added.  The  border  on  this  card  can  be  made  a 
bright  green  and  the  narrow  ruling  black.  The  heavy  let- 
tering was  taught  in  lesson  No.  8  and  the  shading  in  last 
month 's.  Cards  after  this  nature  can  be  used  in  the  better 
class  of  displays. 

Card  No.  3 

The  evergreen  trees  laden  with  snow,  shown  on  card 
3,  are  drawn  with  pen  and  ink,  and  were  taken  from  a 
newspaper  illustration  used  in  last  year's  Christmas  ad- 
vertisements. This  was  transferred  direct  from  the  news- 
paper to  the  card  by  means  of  carbon  paper,  on  account  of 
the  thinness  of  the  paper,  which  allowed  an  impression  to 
go  through  it.  When  the  paper  is  too  thick  for  this  the 
method  shown  in  Fig.  1  is  the  best. 

The  waterproof  ink  is  used  for  tracing  and  the  trans- 
parent colors  ai-e  used  to  color  the  background.  Leave 
the  trees  the  natural  cardboard  white.  The  heavy  ruling 
around  the  oblong  panel  is  made  with  one  stroke  of  the 
flat  brush  and  the  fine  line  is  ruled  with  the  stub  pen.  The 
lettering  is  the  same  as  taught  in  previous  lessons.  Any 
name  can  be  substituted  at  the  bottom.  You  should  have 
no  difficulty  now  in  being  able  to  master  this  work. 

The  children  must  not  be  forgotten  by  the  showcard 


writer.  They  are  just  as  important  when  it  comes  to  get- 
ting the  Christmas  business  as  the  grown-ups.  So  we  must 
make  showcards  that  will  attract  their  childish  eyes  and 
fill  their  hearts  with  gladness,  and  what  more  dots  a  child 
desire  than  to  see  the  smiling  face  of  old  Santa.  To  them 
l.e  is  quite  real  and  they  dearly  love  to  think  and  tell  of 
what  they  want  St.  Nick  to  bring  them.  So  I  think  a  show- 
card  with  a  picture  of  Santa  Claus  on,  in  a  display  which 
interests  the  children,  is  a  good  business-getter.  Card  No. 
4  is  just  one  of  hundreds  of  different  suggestions  for 
children's  Christmas  showcards.  The  illustration  was 
taken  from  a  lithographed  postcard.  The  lettering  is  a 
square-face  block  type  as  taught  before.  The  little  spray 
of  holly  was  drawn  with  waterproof  ink  and  colored  with 
natural  holly  colors.  The  scroll  work  can  be  done  in  either 
gale  green  or  gilt.  The  wide  border  is  of  pale  green  and 
the  narrow  ruling  is  made  with  the  pen. 

Use  of  Illuminated  Capitals 

Card  5  shows  the  use  of  the  illuminated  capitals. 
Illuminated  caps  are  used  extensively  throughout  the  show- 
card  world  and  I  can  safely  say  that  there  is  no  branch 
of  the  work  where  more  variety  can  be  had.  The  different 
styles  and  designs  are  almost  limitless.  This  card  in  par- 
ticular shows  a  fancy  "G"  with  two-tone  green  used  to 
make  it  stand  out;  pale  green  for  the  background  and 
darker  green  for  the  shadow  of  the  letter.  It  is  necessary 
that  a  white  space  be  shown  all  around  the  letter. 

This  card  shows  a  few  leaves  and  a  Christmas  bell 
cut  from  a  postcard.  The  bordering  is  one  that  was 
taught  in  last  month's  lesson.  This  style  of  lettering  has 
not  been  taken  up  as  yet,  but  is  the  work  of  the  stub  pen. 
A  small  brush  would  do  the  same  work. 

Christmas  From  Start  to  Finish 

Card  No.  6  is  an  exceptionally  fine  one  for  all  classes 

of  displays.     It   is  Christmas  from   start   to  finish.    The 

Winter  scene  with  the  holly  entwined  around  it  and  the 

snow-covered   letters,  all   make   it   a   <^ood   card  for  any 

(Continued  on  page  26) 


25 


Live  Business  in  Books  in  Montreal 

Budget  of  News  Gleaned  in  Interviews  With  the  Booksellers — Special  Efforts  in  Gettinj 

After  Greeting  Card  Business. 
By  MacLean,  Montreal 


TWO  of  the  leading  booksellers  have  adopted  .schemes 
during  the  month  of  December  which  have  mam 
good  points  to  commend  them,  but  possibly  have 
been  tried  out  before  in  other  cities.  Both  Chapman's 
Book  Store  and  the  Montreal  Book  Room  are  located  a 
shori  distance  from  the  main  business  thoroughfare  of 
the  city,  and  both  have  learned  from  previous  experience 
that  it  is  difficult  to  move  around  when  the  big  rush  is  on. 
Chapman's  have  taken  a  vacant  store  a  few  doors  nearer 
St.  Catherine  street,  in  which  they  are  showing  cards, 
calendars  and  stationery.  These  are  displayed  ideally  on 
low  tables,  and  are  in  charge  of  several  girls.  It  can  he 
readily  seen  that  this  will  take  a  large  part  of  the  crowd 
and  worry  away  from  the  main  store.  The  Montreal  Book 
Room  went  so  far  as  to  engage  a  vacant  store  on  St. 
Catherine  street  during  the  rush  period. 

At  this  date  it  is  a  little  early  to  say  what  the  public 
are  going  to  buy  in  the  way  of  stationery  this  year.  In 
the  way  of  Christmas  cards,  there  is  a  marked  demand 
for  patriotic  designs,  and  geetings  are  of  a  restrained 
nature— not  so  much  of  the  "Merry  Christinas''  idea 
about   them. 

It  will  be  remembered  that  last  year  many  dealers 
predicted  that  the  public  would  buy  books  for  gifts  at 
Christmas,  as  they  were  not  too  flush  with  money.  Book- 
sellers, strange  to  say,  are  cherishing"  the  same  hope  this 
year.  "We  have  always  noted."  said  one  of  the  leading 
dealers,  "that  when  times  are  not  too  good,  people  bin- 
books,  as  for  the  least  money  they  can  give  their  friends 
the   most    valued   gifts." 

There  will  be  the  usual  heavy  demand  for  standard 
authors  this  year;  in  fact,  the  demand  for  Dickens  and 
Thackeray  in  sets  and  small  leather  editions  has  already 
opened  up. 

War  stuff  is  selling  as  well  as  anything  just  now,  al- 
though not  for  Christmas  gifts.  There  is  also  a  rather 
good  demand  for  works  of  Russian  authors.  Among  the 
best  sellers  of  war  books  are  "Ordeal  of  Battle,"  by  F.  S. 
Oliver.  "A  WomaiCs  Diary  of  the  War,"  by  S.  Mac- 
naughton,  and  "A  Hilltop  on  the  Marne,"  by  Mildred 
Aldrieh.  The  last  of  these  is  an  especially  good  seller. 
If  was  written  by  an  American  woman,  and  is  perhaps 
the  most  interesting  lx>ok  on  the  war,  since  it  was  written 
without  any  object  except  to  please,  has  no  military  value, 
but  is  a  genuine  account  of  happenings,  written  without 
view  to  publication.  This  woman  bad  just  decided  to  set- 
tle in  France,  and  began  this  series  of  letters  in  June. 
1014.  She  proceeded  to  write  through  the  war.  ami  the 
tide  turned  somewhere,  near  to  her  cottage  on  the  hilltop. 

A  Montreal  dealer  took  a  chance  on  this  book,  bought  it 
in  small  lots,  each  of  which  was  cleared  out  quickly.  An- 
other war  book  which  has  been  moving  almost  as  quickly 
is  "My  First  Year  of  the  Great  War,"  by  Frederick 
Palmer.  There  are  a  number  of  other  good  sellers,  such 
as  "Pentecost  of  Calamity,"  "J'Accuse,''  by  A.  German 
"The  Note 'Book  of  An  Attache,"  by  Eric  Fisher  Wood 
and  "The  Soul  of  the  War."  by  Gibbs.  There  is  another 
worth  mentioning — "The  War  Lords,"  by  A.  G.  Gard- 
iner, which  is  one  of  the  best  sellers. 

Getting  away  from  war  stuff  to  new  fiction,  the  fol- 
lowing are  some  of  the  new  works  which  are  meeting  with 
favor  from  the  Montreal  public    "Dear  Enemy,"  by  Jean 


Webster,  author  of  "Daddy-Long-Legs";  "K,"  by  Marx 
Roberts  Rinehart,  and  "Eltham  House,"  by  Mrs.  Hum- 
phrey Ward.  It  is  difficult  to  pick  out  any  outstanding 
work  as  the  best  seller,  there  are  so  many  good  ones. 
"The  Research  Magnificent,"  by  H.  G.  Wells,  is  among 
the  best;  then  there  is  "The  Bent  Twig,''  by  Dorothy 
Canfiehl,  who  wrote  "The  Squirrel  Cage."  It  is  very 
new,  but  from  all  appearances  it  is  going  to  sell.  Joseph 
Conrad's  works  are  selling  well  at  the  present  moment. 
Other  good  works  are  "Beltane  the  Smith"  by  Jeffrey 
Farnol,  "These  Twain."  by  Arnold  Bennett,  another 
Five  Towns  story,  which  is  going  to  have  a  big  sale. 

One  could  go  on  picking  novels  which  will  have  a  big- 
sale  over  the  holidays.  For  instance,  a  book  which  is 
just  in.  and  which  promises  well,  is  "The  Bronze  Eagle," 
by  Baroness  Orczy.  Two  books  which  are  not  new,  but 
are  good  sellers,  are  "Secret  History,"  by  C.  X.  and  A. 
M.  Williamson,  and  "The  Little  Iliad,"  by  Maurice 
Hewlett.  The  last  of  these  has  been  out  about  two 
months,  and  is  bought  by  people  who  appreciate  good 
literature.  Many  repeat  orders  have  been  placed  by  peo- 
ple who  have  read  the  book,  and  wish  to  give  them  to 
their  friends. 


A  New  Bookstore 

Mounti'ord's  Bookshop  is  a  new  retail  establishment  at 
1017  Laurier  Ave.  The  doors  were  thrown  open  on  Oct. 
20th.  Mr.  Mountford  was  formerly  manager  of  the  book 
and  stationery  department  of  the  Robert  Simpsom  Com- 
pany, Toronto,  and  latterly  of  the  same  department  of 
Goodwin's,  Limited.  Montreal. 


ATTRACTIVE  XMAS  CARD  SUGGESTIONS 

(Continued  from  page  25) 

store.  The  snow  scene  was  cut  from  a  small  picture  and 
retouched  with  white  to  make  the  snow  stand  out  more 
prominently.  The  spray  of  holly  was  drawn  free-hand, 
not  being  copied  from  anything  in  particular.  This  holly 
should  be  drawn  with  the  pen  and  waterproof  ink  and 
colored  lightly  with  green  and  red.  It  should  not  be  made 
as  heavy  as  the  holly  shown  in  Fi'_>-.  1  because  the  scene 
is  the  main  thing  on  the  card  and  the  spray  must  not  de- 
tract  from  it. 

Snow-Covered  Lettering 

The  snow-covered  lettering  is  an  innovation  in  these 
lessons.  The  style  of  letter  is  the  same  as  taught  in  pre- 
vious lessons  and  as  shown  on  card  4.  After  the  lettering- 
is  made  and  dry.  apply  white  to  the  top  sides  of  the  let- 
ters, having  it  hang  down  to  give,  it  a  natural  snow  ap- 
pearance." The  shading  is  applied  to  make  the  work 
stand  out  in  relief. 

The  illustration  on  card  7  was  taken  from  separate 
postcards,  the  holly  square  from  one  and  the  birds  from 
another.  This  class  of  showcard  is  exceptionally  fine  for 
dainty  displays. 

The  letters  at  the  bottom  of  this  card  can  be  changed 
to  suit  the  firm  for  which  the  card  is  used. 


26 


The  Best  Selling  War  Book  of  the  Month 

A   Review  of  Frederick  Palmer's — "My  Year  of  the  Great    War  ' 

.      By  FINDLAY  I.  WEAVER 


EDITOR'S  NOTE— Departing  from  the  usual 
course  of  reviewing  the  best  work  of  fiction,  tin-  best 
selling  hook  m  non-fiction  has  been  eimsen  /his 
month,  as  the  subject  for  review.  It  is  not  surprising 
that  this  should  be  a  war  hook,  for  in  the  shoals  o/' 
hooks  dealing  with  the  war  which  have  been  appear- 
ing, even  after  the  countless  volumes,  good;  hud  and 
indifferent,  which  were  rushed  through  m  the  first' 
weeks  of  the  war,  there  have  heat  a  goodly  number 
of  most  meritorious  volumes.  Neither  is  it  surprising 
that  this  best-seller  among  hooks  of  the  war  should  be 
the  work  of  Frederick  Palmer,  most  m>t<<l  <>\  war 
correspouden  ts. 

SELDOM  has  a  book  of  non-fiction  been  received  with 
such  acclaim  as  was  accorded  Frederick  Palmer's 
volume,  "My  Year  of  the  Great  War,"  published  in 
November.  It  created  a  veritable  sensation  in  the  book 
world.  As  a  war  correspondent  Frederick  Palmer  is  at 
the  head  of  his  profession.  He  was  through  the  Spanish- 
American  war,  the  Kusso-.lap  war  and  the  Balkan  wars, 
and  in  the  present  war  was  the  accredited  official  corres- 
pondent of  the  American  press  with  the  British  forces  at 
the  front. 

His  experience  and  his  knowledge  of  warfare  are  such 
as  to  hold  the  confidence  and  respect  of  the  highest  mili- 
tary officers  and  this  is  reflected  in  the  nature  of  his  des- 
patches from  the  front  which  have  been  published  in  lead- 
ing newspapers  in  the  United  States  and  Canada. 

In  the  opening  chapter,  dealing  with  the  question  as  to 
who  started  this  war,  the  authors  refers  to  the  many 
analyses  of  the  White,  Blue,  Yellow  and  Green  Papers 
of  the  respective  Governments,  but  the  comment  on  these 
is  that  "One  learned  less  from  their  dignified  phraseology 
than  from  the  human  documents  that  he  read  between  the 
lines."  The  remark  of  a  practical  German,  is  printed,  to 
the  effect  that  Yon  Bethmann-Hollweg  blundered  in  a  dip- 
lomatic sense  when  he  talked  of  a  treaty  as  "a  scrap  of 
paper,"  but,  adds  the  author,  "Von  Bethmann-Hollweg, 
said  in  public  what  was  universally  accepted  in   private." 

The  following  remark  of  a  practical  Briton  is  also  re- 
produced: "It  was  a  good  thing  that  the  Germans  violated 
the  neutrality  of  Belgium;  otherwise,  we  might  not  have 
gone  in.  which  would  have  been  fatal  for  us.  If  Germany 
had  crushed  France  and  kept  the  channel  ports,  the  next 
step  would  have  been  a  war  in  which  we  would  have  had 
to  deal  with  her  single-handed." 

From  the  fact  that  Palmer  was  elected  by  Lord  Kit- 
chener as  the  only  American  correspondent  to  be  permitted 
to  go  to  the  British  Headquarters  in  France,  the  excep- 
tional value  of  the  book  will  be  appreciated,  for  its  graphic 
portrayal  of  the  actual  life  of  the  British  soldiers  in  the 
trenches  and  to  Canadian  readers  it  makes  a  special  appeal 
because  of  the  particular  attention  Mr.  Palmer  pays  to  the 
Canadian  fighting  men,  whom  he  speaks  of  as  "Home 
folks  to  the  American."  For  instance,  he  cites  an  experi- 
ence of  one  dark  night  in  February  when  he  was  one  of  a 
party  in  a  motor  car  making  its  way  with  difficulty  through 
a  slough  of  a  road  when  a  voice  sang  out  from  the  dark- 
ness back  of  the  trenches:  "Gee!  (let  on  to  the  bus!"  The 
effect  of  that  exclamation,  the  author  sets  down  as  fol- 
lows: "I  was  certain  that  I  might  dispense  with  an  inter- 
preter. After  1  had  remarked  that  1  had  conic  from  New. 
York,  which    is  only   across   the   street    from    Montreal,   as 


distances  go  in  our  countries,  (he  American  batting  about 
the  front  at  midnight  was  welcomed  with  a  "glad  hand'' 
stretched  across  the  imaginary  boundary  line  which  has 
and  ever  shall  have  no  fortresses." 

The  author  proceeds  to  marvel  at  the  oddity  of  finding 
Canadians  at  the  front  in  Europe,  with  a  man  from  Winni- 
peg and  perhaps  a  •'neutral"  from  Wyoming  in  his  com- 
pany, fighting  Germans  in  Flanders!  "A  man  used  to  a 
downy  couch  and  an  easy  chair  by  the  lire,  and  steam- 
heated  rooms,  who  had  ten  thousand  a  year  in  Toronto, 
when  yen  found  him  in  a  chill  damp  cellar  of  a  peasanl  's 
cottage  in  range  of  the  enemy's  shells  was  getting  some- 


THE   BEST    SELLING    BOOKS    IX    CANADA 

Fiction 

1.     Michael  O'Halloran.     Gene  Stratton  Porter  .... 

. .  .84 

:!.    The  Moneymaster.    Bit  Gilbert  Parker 

Moonbeams      of      the      Larger      Lunacy,      step 

hen 

...4!1 

4.     Tile  Lost  Prince.     F.  II.  Burnett   

411 

5.     A   Far  Country.     Winston   Churchill    

.  .  .  :!7 

Juvenile 

Children's  Story  of  the  War. 

Non-Fiction 

My    War    of    Hie    Great    War. 

thing  more  novel,  if  not  more  picturesque  than  dog-mush- 
ing and  prospecting  on  the  Yukon:  for  that  contrast  we 
are  quite  used  to. " 

Further  references  to  the  Canadians  at  the  front  are  to 
the  effect  that  they  enlivened  life  there,  having  more 
"zip"  to  them  than  the  thorough-going  Britisher.  But, 
while  there  is  a  greater  degree  of  the  " cameraderie " 
when  the  author  speaks  of  the  Canadians,  he  is  none  the 
less  truly  appreciative  of  "Tommy  Atkins"  and  his  fight- 
ing qualities.  "Some  people,"  he  writes,  "have  said  that 
Tommy  is  not  patriotic.  He  fights  because  he  is  paid  and 
it  is  his  business.  That  is  an  insinuation.  Tommy  does 
not  care  for  the  "hero  stuff,"  or  for  waving  flags  and 
speech-making.  Possibly  he  knows  how  few  Germans  that 
sort  of  thing  kills.  His  weapons  are  bullets.  It  seems  to 
me  that  Tommy  is  a  very  practical  sort  of  patriotism,  free 
from  cant  and  the  way  he  refuses  to  hate  and  get  excited, 
but  sticks  to  it,  must  be  very  irritating  to  the  Germans." 

Not  only  does  the  book  give  detailed  descriptions  of 
actual  experiences  of  the  soldiers'  life  in  the  trendies,  in 
addition  to  a  running  account  of  the  whole  year's  opera- 
tions at  the  British  front,  with  extra  attention  to  the  more 
important  engagements,  but  the  British  fleet  comes  in  for 
exceptional  notice  in  an  account  of  the  author's  visit  to 
the  fleet  which  he  found  at  "the  entrance  to  a  harbor." 
By  no  means  the  least  interesting  portions  of  the  book  is 
that  devoted  to  Britain's  sea  force  and  the  significance  of 
its  strength  as  a  determining  factor  in  the  Great  War. 

Mention  should  also  be  made  here  to  the  merit  of  the 
earlier  chapters  dealing  with  the  causes  which  led  up  to 
the  war  and  the  part  played  by  Belgium  in  the  early  days 
of  the  fighting. 

Altogether  it  is  a  remarkable  book,  deserving  of  the 
widest  attention.  No  more  intensely  human  account  of 
the  war  has  as  yet  appeared  in  book  form. 


Some  Books  of  the  Month 

'Meritorious  Volumes  Dealing  With  the  War  —  New  Volumes  by  Canadians  and  About 

Canada — Late  Fiction 


A  WORTHY  MESSAGE 

Another  really  creditable  "war  book"  is  Eric  Fisiier 
Wood's  "The  Note  Book  of  an  Attache,"  just  published 
by  McLeod  &  Allen,  of  Toronto.  He  was  studying  archi- 
tecture in  Paris  at  the  outbreak  of  the  war,  and  within  a 
week  was  a  volunteer  worker  at  the  American  Embassy 
under  Myron  T.  Herrick.  Shortly  after  that  came  his  of- 
ficial appointment  as  a  member  of  the  staff.  Seven  months 
of  most  interesting  war  time  experiences  are  covered  in 
his  book,  that  period  beginning  with  those  ominous  days 
when  Paris  was  daily  fearing  capture  by  the  Germans. 
The  author  writes  as  a  neutral,  and  ably  maintains  that 
attitude  throughout  his  book,  a  fact  which  adds  signific- 
ance to  much  that  he  has  to  say,  w!rich  coming  from  a 
French  or  British  writer  might,  not  although er  without 
reason,  have  been  construed  as  being  affected  by 
the  natural  bias  of  the  writer.  One  of  the  premises  of 
the  book  is  that  France  was  prepared  for  German  attack 
but  on  the  Franco-German  frontier,  not  through  Belgium. 
"It  is  to  be  remembered  that  a  mobilization  which  it  has 
taken  years  to  plan  out,  and  which  involves  millions  of 
men  cannot  be  changed  at  a  moment's  notice.  Had  the 
Germans  attacked  across  the  Franco-German  border,  they 
would  have  found  the  French  army  awaiting  them  behind 
the  fortresses  of  Verdun,  Toul  and  Epinal,  and  it  is  almost 
certain  that  they  would  never  have  arrived  within  two 
hundred  marching-  miles  of  Paris.  No  one  knew  this  bet- 
ter than  the  German  staff." 

It  is  the  presentation  of  facts  such  as  these  that  helps 
to  establish  the  assumption  that  France  respected  Bel- 
gian neutrality  and  confidently  expected  that  Germany 
would  do  the  same,  a' trust  that  almost  resulted  fatally 
for  the  French  nation  as  it  exists  to-day. 

"Had  it  not  been  for  the  unexpected  and  heroic  re- 
sistance of  Belgium,  and  the  masterly  retreat  of  the  small 
British  army.  Germany's  foul  blow  miyht  have  resulted  in 
the  capture  of  Paris  toward  the  end  of  August." 

This  book  provides  highly  interesting'  reading  for 
those  who  would  add  to  their  knowledge  about  events  dur- 
ing the  early  months  to  supplement  the  fragmentary  news- 
paper despatches. 

AN  AMERICAN 'S^  FRANK  CONFESSION 

"We  Americans  are  an  almost  offensively  patriotic 
people,  so  far  as  words  and  symbols  are  concerned.  We 
scatter  insults  and  missionaries  with  wasteful  zeal  and 
assume  that  our  high  opinion  of  ourselves  is  shared  by 
the  world  at  la-rge.  Our  school  children  learn  this  doc- 
trine, which  is  perpetuated  by  pur  colleges,  our  preachers, 
our  papers,  and  our  seekers  after  office.  We  have  admitted 
negroes  to  citizenship;  yet  while  we  have  branded  as 
undesirable  the  disciples  of  Confucius,  our  slums  are 
crowded  with  immigrants  from  the  Mediterranean  who 
constitute  a  menace  to  our  political  future;  and  we  bar 
our  gates  against  the  Japanese,  who  make  a  religion  of 
cleanliness  and  whose  lives  make  their  country  a  by-word 
for  chivalry.  We  have  flaunted  in  the  face  of  Europe  a 
-  so-called  Monroe  Doctrine,  which  forbids  the  great  Powers 
from  introducing  stable  government  among  the  Latin- 
American  States;  and  we  threaten  these  Powers  with 
war,  if  they  take  steps  to  collect  their  debts,  while  we  our- 
selves do  nothing  to  command  either  fear  or  sympathy 
south  of  the  Rio  Grande.    There  are  no  surprises  to  him 


who  studies  history,  and  this  great  war  has  surprised  no 
one  save  those  who  seek  their  light  from  the  Priests  of 
Pacifism." 

The  foregoing  is  one  of  the  frank  paragraphs  in 
Poultney  Bigelow's  book,  "Prussian  Memories,  1864 — 
1914,"  a  copy  of  which  has  reached  the  editor  from  Put- 
nam's. 

The  author  is  a  son  of  the  late  John  Bigelow,  a  for- 
mer United  States  Minister  to  France,  and  ne  spent  many 
holidays  in  Prussia  and  has  later  paid  many  visits  of  some 
length  to  Germany.  He  has  crossed  the  ocean  ninety  times 
and  has  circumnavigated  the  globe  four  times.  He  sums 
up  the  result  of  his  observations  of  people  by  saying  that 
it  is  now  hard  for  him  to  see  that  one  race  is  superior 
to  another,  save  for  a  short  time  under  exceptional  condi- 
tions.    He  has  some  frank  criticism  of  his  own  people. 

Like  other  writers  who  are  citizens  of  neutral  nations, 
in  discussing  the  causes  and  progress  of  this  Great  War, 
and  speculating  upon  its  result,  Mr.  Bigelow  has  no  hesita- 
tion in  placing  the  blame  upon  Prussianized  Germany. 
Mr.  Bigelow,  it  is  evident,  regTets  that  his  country,  the 
United  States,  remains  neutral. 

BUCHAN  REVIEWS  YEAR  OF  WAR 

The  eighth  volume  of  "Nelson's  History  of  the  War" 
by  John  Buchan,  issued  in  November,  deals  with  the  mid- 
summer campaigns,  and  battles  of  the  Warsaw  salient, 
and  there  are  appendices  relating  to  the  "Lusitania" 
question,  the  Right  of  Neutrals,  the  British  Naval  Achieve- 
ment, the  Surrender  of  Garua  and  the  British  Fleet  at 
Gallipoli. 

The  opening  of  this  volume,  which  brings  the  history 
to  the  end  of  the  first  year  of  war,  is  in  the  nature  of  a 
review,  going  back  to  the  murder  of  the  heir  to  the  Aus- 
trian throne  at  Serajevo.  Concluding  this  review,  the 
historian  sums  up  the  situation  on  June  25,  1915,  as  show- 
ing Germany  as  possessing  a  machine  strong  in  material 
but  declining  in  man-power,  while  the  Allied  mechanism 
was  conspicuous  in  its  man-power,  and  weaker,  but  slowly 
gaining  and  moving  towards  an  equality,  in  its  material. 
On  that  anniversary  date,  "Optimism  was  out  of  fashion, 
but  none  the  less,  on  a  dispassionate  survey  of  the  case, 
the  conclusion  for  the  Allies  would  have  been  optimistic." 
In  the'  statistics  of  casualties  the  losses  of  the  Teutonic 
League  are  placed  at  well  over  5,000.000,  and  those  of  the 
Allies  less  than  5,000,000.  covering  the  first  year  of  the 
war.  "The  Teutonic  League  had  lost  absolutely  more 
men  than  the  Allies,  and  had  nothing  like  the  vast  Allied 
reservoirs  from  which  they  could  be  replaced." 

BELGIAN  WAR  REPORT 

The  fighting  in  Belgium  to  the  end  of  1914,  are  ex- 
haustively dealt  with  in  the  report  of  the  Belgian  Com- 
mander-in-Chief, issued  in  book  form  under  the  title  of 
"The  War  of  1914,  Military  Operations  in  Belgium,  in 
Defence  of  the  Country  and  to  Uphold  Her  Neutrality." 

On  reading  this  report,  sober  in  tone,  and  strictly  con- 
fined to  fact,  it  is  apparent  that  from  the  first  day  the 
Belgian  military  authorities  had  conceived  a  plan  of  de- 
fence strictly  appropriate  to  the  conditions  of  the  threat- 
ened conflict,  and  never  ceased  to  carry  its  realization 
into  effect  with  firmness  and  unity  of  action. 

This  plan  was  to  hold  the  greatest  possible  part  of 
Belgium   against  invasion  on  such  lines  of  defence  that 


28 


BOOKSELLER  AND  STATIONER 


resistance  might  be  made  in  concert  with  the  forces  of 
Powers  guaranteeing  neutrality,  and  at  the  same  time  it 
avoided  exposure  of  the  army,  the  safeguard  of  the  nation, 
to  risk  of  disaster  should  junction  with  those  forces  not 
be  effected  before  the  arrival  of  the  enemy's  armies. 

When  the  junction  had  taken  place  on  the  Yser,  the 
Belgian  Army,  which  then  consisted  of  82,000  men,  was 
able,  with  the  aid  of  a  French  brigade,  reinforced  later 
by  a  division,  to  break  the  violent  attacks  of  an  army  of 
150,000  men,  over  a  front  which,  since  this  heroic  resist- 
ance, has  remained  inviolate. 

The  report  establishes  the  fact  that  the  plan  of  opera- 
tions has  held  strictly  to  the  appeal  made  by  Belgium  to 
the  protecting  Powers  on  the  4th  August,  1914,  namely,  to 
organize  together  with  the  forces  of  the  latter  "a  con- 
certed and  common  action  which  should  guarantee  the  in- 
dependence and  integrity  of  the  country." 

With  regard  to  the  facts  revealed  by  the  report,  one 
of  the  most  characteristic  is  the  following: 

Belgium  kept  her  army  distributed  over  the  territory 
in  accordance  with  the  military  requirements  made  neces- 
sary by  the  neutrality  of  the  country,  viz.,  one  division 
faced  England,  and  owing  to  the  long  French  frontier  two 
divisions  faced  France,  but  one  only  faced  Germany.  This 
position  was  maintained  until  the  last  moment,  when  it 
became  certain  that  Belgium's  frontiers  were  about  to  be 
violated  by  the  German  armies,  namely,  up  to  the  night 
of  the  3rd  of  August,  that  is,  twenty-four  hours  after  Ger- 
many 's  ultimatum  had  been  handed  in.  London:  W.  H.  L. 
Collingridge.     Cloth  Is. 

BULGARIA  AND  ARMENIA 

Of  special  interest  in  view  of  Bula'aria's  participation 
in  the  European  War  are  two  books  by  Noel  Buxton. 
"With  the  Bulgarian  Staff"  and  "Travel  and  Politics 
in  Armenia." 

In  the  first  of  these  Mr.  Buxton,  who  is  a  well-known 
Liberal  member  of  Parliament,  discusses  Bulgarian  char- 
acter and  education,  indicates  the  way  Bulgarians  care 
for  their  wounded  and  tells  of  the  many  interesting  ex- 
periences which  befell  him  as  he  followed  the  army  in  the 
Balkan   engagements. 

The  second  volume,  "Travel  and  Politics  in  Armenia." 
in  the  writing  of  which  Harold  Buxton  has  also  assisted, 
includes  a  picturesque  description  of  the  barbarous  Kurds, 
the  Armenian  people,  their  church,  the  massacres  by  the 
Turks  in  1895-1896.  and  a  political  discussion  of  the 
functions  of  the  powers,  in  which  considerable  light  is 
shed  upon  modern  European  diplomatic  relations.  Ap- 
pended to  the  volume  is  a  history  of  the  Armenians  by 
Aran  Raffi. 

A  CANADIAN  WAR  BOOK 

A  creditable  new  gift  book  is  "With  the  First  Con- 
tingent." issued  in  aid  of  the  fund  of  the  Canadian  field 
comforts  commission.  The  book  is  published  at  seventy- 
five  cents.  It  is  an  interesting  record  of  experiences  of 
Canadians  of  the  First  Contingent  at  Valcartier,  Salis- 
bury Plain  and  at  the  front,  its  merit  being  considerably 
enhanced  by  the  abundant  illustrations. 

SATIRE  ON  THE  WAR 

A  remarkable  prose  satire  on  the  war  in  train  for 
immediate  publication  is  entitled,  "The  Ballet  of  the 
Nations,"  by  Vernon  Lee,  in  which  the  venerable  author 
applies  to  the  carnage  racing  in  Europe  the  medieval  con- 
ception of  the  Dance  of  Death.  The  text  not  only  ranks 
very  high  as  a  work  of  art,  but  constitutes  a  powerful 
comment  on  the  war.  The  book  is  printed  with  elaborate 
decorations  on  every  page,  in  the  precious  or  chap-book 
stvle. 


A  TALE  OF  KENTUCKY 

Credo  Harris,  being  a  Kentuckian  and  a  novelist,  is 
well  equipped  to  turn  out  a  tale  of  that  State  so  rich  in 
literary  lore,  and  he  has  produced  a  most  readable  book 
in  "Sunlight  Patch,"  telling  of  an  unawakened  giant, 
Dale  Dawson,  whose  one  ideal  is  an  education.  There  is 
an  unusually  interesting  love  story — in  fact  there  are  two 
of  them — the  local  atmosphere  is  convincing  and  the 
people  of  the  story  are  in  keeping.  Mr.  Harris's  negro 
characterization  is  both  apt  and  amusing. 

The  book  is  full  of  exciting  and  interesting  incidents 
and  lightened  by  frequent  touches  of  genuine  humor. 
Boston:    Small,  Maynard  &  Co.    Cloth  $1.35  net. 

CASTAWAYS  AGAIN 

Two  women  and  one  man  are  castaways  on  a  tropical 
island  in  Cyrus  Townsend  Brady's  new  tale,  "The  Island 
of  Surprise."  The  man  has  lost  his  memory,  excepting 
from  the  time  he  was  awakened  from  a  swoon  caused  by 
a  stunning  fall  from  a  cliff.  Each  of  the  women  c'aims  to 
be  his  wife.  This  situation  has  possibilities  in  the  hands 
of  a  story  teller  of  Brady's  ability.  Toronto:  McClelland, 
Goodchild  &  Stewart.    Cloth,  $1.35. 

LOVE  AND  ADVENTURE 

In  "The  Anvil  of  Chance,"  by  Gerald  Chittenden,  the 
reader  is  led  from  the  rather  local  life  of  a  boy's  boarding 
school  to  the  more  romantic  atmosphere  of  hunt  life  in 
the  beautiful  hill  country  of  New  England,  and  to  some 
thrilling  adventures  during  a  vacation  spent  in  the  fever- 
ridden  districts  of  Central  America.  In  this  portrayal  of 
character  development,  the  love  theme  runnine  through- 
out adds  a  distinctive  charm.  Toronto:  McClelland,  Good- 
child  &  Stewart.    Cloth  $1.35. 

A  TALE  OF  THE  SOUTH 

Sidney  McColl,  author  of  "Truth  Dexter."  has  written 
a  new  story  of  southern  love  and  duty,  temptation  and  de- 
feat, sacrifice  and  triumph,  in  "The  Stirrup  Latch."  To- 
ronto: McClelland,  Good  child  &  Stewart.    $1.35  net. 

THE  LOST  PRINCE 

"The  Lost  Prince,"  Mrs.  Frances  Hodgson-Burnett's 
latest  book,  published  by  William  Briggs,  is  reminiscent 
of  "Little  Lord  Fauntleroy"  in  that  the  story  centres 
around  a  boy,  but  in  point  of  treatment  it  is  widely  dif- 
ferent. "The  Lost  Prince"  has  a  Zenda  setting,  the 
story  revolving  round  a  struggle  to  replace  on  the  throne 
of  a  fictitious  kingdom  the  rightful  line  deposed  some 
generations  previously.  A  little  boy,  son  of  a  wandering 
exile  whose  vicissitudes  have  finally  landed  him  in  London, 
is  sent  out  on  a  mission  to  carry  word  to  faithful  ad- 
herents of  the  rightful  line  scattered  in  all  parts  of 
Europe,  that  an  effort  is  to  be  made  to  oust  the  usurper 
from  the  throne.  He  has  many  adventures  on  the  way, 
but  makes  a  success  of  the  mission;  the  uprising  occurs, 
the  throne  is  gained  for  the  rightful  line  of  rulers — and 
then  the  boy,  much  to  his  astonishment,  learns  that,  he 
himself  is  the  lost  Prince.  There  is  plenty  of  action 
from  start  to  finish  and  the  glamour  of  romance  that  is 
always  found  in  stories  of  the  type  that  Anthony  Hope 
rendered  so  popular,  makes  interesting  reading  of  "The 
Lost  Prince!" 

What  is  being  referred  to  as  the  gTeatest  Catholic 
novel  of  the  year  is  "The  Heart  of  a  Man."  by  Richard 
Aumerle  Maher.  It  is  a  story  through  which  runs  the 
blood  of  primordial  passions  side  by  side  with  the  calm 
and  exalted  elements  with  which  Christian  civilization 
has  tempered  the  breast  of  man. 


29 


BOOKSELLER     AND     STATIONER 


WHAT  IS  COLLEGE  EDUCATION? 

Seymour  Deming  in  "The  Pillar  of  Fire,  a  Profane 
Bacedlaureaie, "  says  things  in  no  uncertain  voice  about 
popular  conceptions  as  to  colleges.  It  essays  to  answer 
the  questions:  "-lust  what  is  a  college  education—  what  is 
a  college  man— what  is  the  "aristocracy  of  intellect?" 
The  publishers  sav  regarding  this  book: 

Every  year  some  thousands  of  college  men  in  graduat- 
ing classes  find  a  comforting  sedative  in  the  nunc  or  less 
elaborate  platitudes  of  baccalaureate  oratory.  We  don't 
remember  any  previous  attempts  to  topple  over  the  placid 
old  baccalaureate  idol,  but  Mr.  Deming  lias  shied  a  few 
missiles  at  it  with  almost  ludicrous  effect.  And  vet  there 
is  nothing  ludicrous  in  the  very  pertinent  and  conclusive 
handling  of  Mr.  Deming's  text.  Boston:  Small,  Maynard 
&   Co.     Cloth  $1.00. 

POSITIVISM 

A  volume  of  essays  entitled  "Illustrations  on  Posi- 
tivism," conies  from  England,  the  work  of  J.  H.  Bridges, 
who  in  this  Book  of  nearly  five  hundred  pages  presents  a 
full  exposition  of  the  various  aspects  of  Positivism.  The 
book  was  first  issued  in  1907  by  the  late  Professor  Beesly, 
who  arranged  the  papers  in  chronological  order.  In  this 
second  edition  all  the  papers  have  been  classified,  while  a 
number  of  posthumous  papers,  including  the  important 
series  on  "The  Seven  Xew  Thoughts  of  the  'Positive 
Polity'  "  and  the  address  on  "The  Day  of  All  the  Dead,'" 
Lave  now  been  added.  In  its  new  form  the  book  consti- 
tutes the  most  complete  introduction  to  Positivism  and  the 
works  of  Comte  in  the  English  language.  London:  Watts 
&  Co.    Cloth  .is.  6d. 

A  STORY  OF  CANADA'S  FUR  COUNTRY 

Dr.  George  Van  Schaik  scored  a  success  with  his 
earlier  tale  "Sweetapple  Cove."  His  new  story  "The  Son 
of  the  Other,"  is  entirely  different,  but  equally  meri- 
torious. Its  scenes  are  laid  in  the  great  Canadian  fur 
country  with  its  bitter  cold,  and  nights  full  of  strange 
terror.  Ahteck,  the  big  trapper,  is  a  primitive  man  in  his 
instincts  and  large  virtues  and  his  great  love  for  little 
Mititesh,  is  romantic  and  wildly  beautiful. 

The  author's  treatment  of  the  story  is  spacious, -and 
the  emotional  appeal  is  strong.  The  interest  of  the  read- 
er is  closely  held  as  the  plot  unfolds.  Boston:  Small. 
Maynard  &' Co.     Cloth  $1.25. 

A  TALE  OF  THUNDER  BAY  DISTRICT 

Fur  trading  in  the  Thunder  Bay  District  supplies  the 
art  ion  for  "The  Fur  Trail  Adventurers."  a  new  story  for 
boys,  by  Dillon  Wallace,  whose  books  on  Labrador,  have 
had  wide  circulation.  The  author's  wide  knowledge  of 
woodcraft  and  outdoor  life  have  enabled  him  to  produce  a 
book  of  wonderful  interest  for  all  who  have  ever  smelt 
the  smoke  of  the  camp  fire.  Toronto:  McClelland,  Good- 
child   &   Stewart.     Cloth  $1.25. 

CANADIANA 

Basil  King,  formerly  hidden  under  the  anonymity  of 
Author  of  The  Inner  Shrine,  has  recently  sold  to  a  Dutch 
company  of  theatrical  producers  the  dramatic  rights  to 
his  novel  "The  Street  Called  Straight,"  which  they  in- 
tend to  bring  out  in  spite  of  war  and  war  conditions  sur- 
rounding their  country.  Mr.  King's  novels  bave  proved 
very  popular  with  European,  as  well  as  American  read- 
ers, to  judge  by  the  fact  that-  most  of  them  have  been 
translated  into  French,  German..  Dutch,  Swedish  and 
Danish. 

W.  H.  Blake  is  the  author  of  a  volume  of  Canadian 
sketches,  "Brown  Waters  and  Other  Sketches,''  which 
are  said  to  -be  typically -Canadian.  Mr.  Blake  knows  his 
Canada,    especially    French    Canada,    and    of    it    and    its 


people  he  writes  as  sympathetically  and  as  appreciatively 
as  he  does  of  days  spent  with  rod  and  reel  and  home- 
made pole. 

Frances  Fcnwiek  Williams  has  dramatized  her  new 
novel.  "A  Soul  on  Fire."  and  announcement  has  been 
made  of  the  early  production  of  the  play  in  her  home  city. 
Montreal.  Several  metropolitan  managers  will  witness 
the  performance  with  a  view  to  the  possible  production 
of  the  play   with   a  New   York  company. 

Seldom  has  a  prize-winning  novel  come  in  for  such 
hard  slamming  as  that  which  Mrs.  A.  F.  Taylor's  book 
"The  Land  of  the  Maple  Leaf."  has  undergone.  This 
is  the  book  that  won  the  prize  of  one  thousand  pounds  tor 
tihe  best  book  in  the  recent  competition  conducted  by 
Hodder  &  Sfougiiton.  One  reviewer,  after  criticising  the 
novel  on  several  scores,  ends  up  with  this  final  estimate: 
"In  fact,  when  "The  Land  of  the  Maple  Leaf  is  con- 
cluded the  reader  carries  only  an  impression  away,  and 
that  is  an  interrogation  questioning  what  a  small  amount 
of  merit  the  other  manuscripts  must  have  exhibited  when 
this  work  won  the  thousand-pound  prize." 

"As  Others  See  Us:  Being  the  Diary  of  a  Canadian 
Debutante,"  is  the  title  of  a  book  in  course  of  preparation. 
the  author  being  a  Canadian  who  has  adopted  the  pseud- 
onym of  "Goosequill. "  From  the  advance  proofs  we 
quote   as    follows    from    the    preface: 

"The  purpose  of  this  story  is  to  form  some  impression 
of  salient  facts  and  tendencies  in  Canadian  life,  and  to 
show  its  strength,  and  through  its  strength,  its  weakness. 

"The  English  have  never  truly  understood  the  Col- 
onial. 

"In  May  of  last  year  (1914)  a  writer  in  the  Times 
said  that  he  had  lived  in  Canada  for  a  number  of  year.-, 
and  was  satisfied  that  Canada  was  becoming  American- 
ized, because  the  Canadian  talked  with  an  American  ac- 
cent. It  was  possible  that  what  he  saw  and  regarded 
with  alarm  is  what  I  have  here  drawn  in  gentle  satire. 
Society  is  our  bane:  and  a  new  society  is  certain  to  be, 
in  many  respects,  intolerable.  The  craze  for,  and  hunt 
after,  society  is  not  limited  to  any  country;  it  is  a  world- 
wide weakness.  The  Snob  is — as  Thackeray  slowed  us-  - 
ubiquitous. 

"As  to  my  references  to  the  Spread  Eagle  citizens  of 
the  United  States,  I  have  had  access  to  two  books.  "The 
Loyalists  of  Massachusetts,"  by  John  II.  Stark.  Boston, 
published  by  himself,  and  "The  True  History  of  the 
American  Revolution,"  by  Sydney  George  Fisher,  (Lip- 
pincott).  These  are  remarkable  books;  and  a  knowledge 
of  the  contents  of  either  would  go  far  to  enable  an  Eng- 
lishman to  measure  the  Canadian's  attitude  towards  the 
United  States.  The  story  these  books  tell  parallels  that 
set  forth  in  the  press,  as  shown  by  the  onslaught  of  Ger- 
man hordes  into  Belgium.  The  outstanding  difference  is 
that  whereas  the  Germans  cry  "Kultur"  the  Yankees 
yelled  "Liberty."  The  Archives  of  the  United  States  tell 
of  30,000  cases  of  outrage  against  the  Loyalists  which,  1 
fancy,  is  a  greater  number  than  can  be  laid  at  the  door 
of  the  Huns." 


"KULTUR" 

They  tell  in  Milwaukee  of  a  subscription  book  agent 
who  tried  to  sell  a  set  of  Shakespeare  to  a  wealthy  Ger- 
man. After  talking  for  five  minutes  he  was  interrupted 
by  his  listener,  who  exclaimed  impatiently? 

"You  vant  to  sell  me  somedings — no?     Veil  vat  it   is.' 

"Shakespeare",  said  the  agent. 

"•Don't  vant  it.  I  got  Pabst'  beer  and  Schlitz's  beer 
and  Blatz's  beer.  I  know  nuttin'  about  dis  Shake's  beer 
nnd  1  don 't  vant  any. " 


30 


B  0  0  K  S  E  L  L  E  R     A  N  L)     STATU)  N  E  K 


On  the  Joy  of  a  New  Book 

By  Stephen  Leacock 

1  must  plead  guilty  to  thai  uncomfortable  temper  of 
mind  which  prefers  new  things  to  old.  New  clothes,  for 
example,  have  always  seemed  to  me  vastly  superior  to 
old.  and  I  have  nothing  but  reverence  for  the  memory  of 
good  King  Edward  the  Seventh  who  wore  a  new  pair  of 
trousers  every  day.  It  is  the  only  privilege  of  kingship 
that    I    envy. 

In  the  same  way  let  me  have  new  friends  rather  than 
old.  Let  me  have  (if  you  can  so  arrange  it)  a  new  set  of 
them  every  year.  There  is  a  geniality  and  a  readiness  in  a 
new  friend  which  one  misses  sadly  in  an  old.  [f  I  take  a 
walk  let  it  be  with  a  new  friend  with  the  bloom  of  first 
acquaintance  upon  him,  like  the  down  upon  a  purple  plum. 
An  old  friend  will  trudge  at  one's  side  in  sturdy  silence 
while  a  new  friend  expands  and  warms  to  the  lightest 
idea,  and  is  stricken  into  a  paroxysm  at  the  smallest  .jest. 

For  such  a  frame  of  mind  I  offer  no  defence.  I  only 
state  it  as  it  is.     This  is  a  confession,  not  an  apologia. 

Bui  most  of  all  do  I  harbour  this  feeling  towards 
books. 

There  are  those  whose  joy  it  is  to  read  from  an  ancient 
volume  with  a  falling  cover  and  a  tattered  page,  limp 
with  the  passage  of  the  centuries.  Away  with  it  to  the 
ancient  shelves  where  it  belongs!  Let  me  have  in  place  of 
it,  a  new  book,  fresh  from  the  press,  in  a  print  that  I 
can   read. 

Let  it  be  a  book  radiant  with  the  latest  blossoms  of 
the  eternal  springtime  of  the  human  mind;  or  at  least 
if  the  thought  and  words  be  old.  let  the  new  form  of  it 
warm  again  to  life  the  bygone  author  who  once  penned  it. 
For  the  man  when  he  wrote  was  as  new  and  warm  a 
thing  as  the  life  about  us  to-day.  Let  us  read  his  words  in 
the  gay  apparel  id'  living  type  and  existing  print.  Let  us 
not    spell  out    his   meaning  on   his  shroud. 

So  if  I  must  read  Aristotle  and  the  Ancients,  let  me  at 
least  have  them  bravely  decked  out  in  modern  print,  ami 
wrapped  in  a  cover  that  is  bright  with  the  decorators' 
arts  of  to-day.  Your  ancient  tome  with  its  fading  gilt  and 
its  trembling  cover,  calls  to  me  only  the  dim  eye  and  the 
shaking  hand  of  age. 

Or  better  still. — for  let  me  make  my  confession  com- 
plete and  plenary. — why  shall  T  read  Aristotle  and  the 
Ancients  at  all,  when  I  can  have  in  place  of  them  a 
beautiful  new  book,  written  but  yesterday,  with  the  s'pell- 
ing  of  this  morning  and  illustrated,  within  or  without. 
with  pictures  of  golden  girls  dressed  in  the  fashions  of 
this  very  moment,  ami  yellow  youths  too  young  even  to 
think. 

If  I  am  to  read  travels,  let  them  be  the  journeying 
of  a  traveller  returned  but  yesterday.  For  biography 
give  me  the  lives  of  the  very  latest  and  greatest  of  our 
great  men.  Tf  1  am  to  read  philosophy  or  religious  specu- 
lation, see  to  it  that  the  religion  is  a  new  one.  and  that 
the  philosophy  is  called  by  a  name  that  T  have  never 
heard   before. 

Such  is  my  confession  as  I  make  it.  a  sorry  one. 
worthy  of  the  just  contempt  of  scholars.  And  yet.  now 
that  1  have  written  it  out  large  and  come  to  think  upon 
it.  I   believe  that  the  apologies  1  need  offer  are  but  few. 

After  all  1  am  but  the  child  of  my  generation.  The 
world  moves  and  we  move  with  it.  And  as  it  spins  there 
fall  upon  its  surface  new  fruits,  new  children,  and  new 
thoughts  to  help  to  keep  it  going.  The  world  is  ever  new. 
We  could  not  keep  the  old  things  if  we  would.  And  per- 
haps our  half  confessed  and  wholly  evident  passion  for 
new  books  is  but  an  outcome  of  the  world's  eternal  youth. 

A    health    then    to    the    Merrv    Publisher,   and    the   In- 


genious Illustrator  and  the  Abundant  Author  who  shah 
pour  into  our  lap  in  this  as  in  every  other  season  the 
golden  crop  of  the  world's  latest    fruits  of  thought. 

More  power  to  them! 

Here  1  have  in  my  hand  one  lovely  dollar  and  one  beau- 
tiful fifty  cents.  Let  me  go  forth  to  the  book  market  and 
see  what  gaudy,  worthless,  and  altogether  joyous  new- 
book  I  may  best  buy  with  them.- -The  Christmas  Bulletin. 


Activities  of  Toronto  Public 
Libraries 

Circulating   Library  of  Music  Has  Two  Thousand 

Titles  on  Music  and  as  Many  Titles  of  Music 

Are  Being  Added 

Miss  Marie  Shedlock,  the  great  story-teller  and  ex- 
pounder of  that  subtle  art,  has  been  in  .Toronto  for  a 
course  of  five  lectures  under  the  auspices  of  the  Children's 
Librarians.  The  course  has  been  a  great  success  from 
every  standpoint.  The  Librarians  limited  the  attendance 
to  three  hundred  so  as  to  preserve  the  story-telling  atmos- 
phere, and  they  could  have  sold  out  the  house  twice  over. 
There  was  not  a  course  ticket  available  a  week  previous  to 
the  opening  lecture.  The  lectures  were  inspirational,  in- 
structive, recreational,  and  artistic  to  a  very  high  degree. 
At  the  close  of  the  series  Miss  Shedlock  offered  to  give 
an  afternoon  to  the  public  who  could  not  get  tickets  for 
the  course,  the  proceeds  of  which  were  to  be  devoted  to  a 
patriotic  purpose.  The  University  Women's  Club  took 
charge  of  this,  and  the  result  was  a  substantial  increase 
to   their  University  Base  Hospital  Fund. 

The  Public  Library  Board  has  given  to  the  work  of  the 
Red  Cross  Society  a  complete  Field  Ambulance,  which  is 
now  at  the  front.  It  bears  the  legend,  "Given  by  the  To- 
ronto Public  Library." 

The  assistant  librarians  have  been  working  for  the  Red 
Cross  Society  and  the  staff  meetings  have  been  given  up 
lately  to  that  work.  They  have  raised  also  a  larsje  amount 
of  money,  each  member  contributing  proportionately  to 
the  salary  received  and  also  to  the  interest  felt  in  the 
cause.  From  this  fund  money  is  being  sent  to  help  indi- 
vidual needs  of  which  we  hear  from  time  to  time. 

The  new  branch  library  at  the  military  camp  was 
opened  during  November.  It  will  be  operated  in  exactly 
the  same  manner  as  any  other  of  the  thirteen  branches. 

The  circulation  library  of  music  was  opened  at  the 
College  street  branch  in  November.  It  contains  over  2,000 
titles  and  is  likely  to  be  popular  if  one  may  form  a  judg- 
ment based  on  the  large  number  of  enquiries  being  made 
concerning  its  opening.  There  are  hundreds  of  books 
on  music,  and  two  thousand  books  id'  music  are  being 
added. 


GEOGRAPHY  AND  TRAVEL 

Stanford's  Compendium  of  Geography  and  Travel, 
North  America  (new  issue),  published  in  a  tifteen-shilliii-i 
edition  by  Edward  Stanford.  Limited,  of  London.  Eng- 
land, edited  by  Henry  H.  Ami,  and  dealing  with  Canada 
and  Newfoundland,  is  an  admirable  illustration  of  a 
happy  combination  of  material  that  is  alike  interesting 
to  the  students,  the  settler  and  the  man  of  affairs.  This 
new  issue  is  an  elaboration  and  improvement  on  the  old 
with  particular  reference  to  Newfoundland  and  the  Pro- 
vinces added  to  the  Dominion  in  1905  and  those  enlarged 
in  1912.  It  covers  a  broader  Held  than  indicated  by  the 
title  and  combines  a  succinct  social  and  political,  with 
the  geological  history,  that  has  made  the  Canada  of  to- 
day.    The  1 k   is  illustrated  with  photographs  and  maps. 


31 


Monthly  Record  of  New  Books 

Published  by  Firms  Established  in -Canada 


THIS  month  the  arrangement  of  new  copyrights  is 
presented  according'  to  the  publishers.  As  to  whether 
this  arrangement  will  be  continued  in  preference  to 
the  listing  of  the  books  alphabetically  the  publishers  will 
be  guided  by  expressions  of  opinion  from  readers : 

FICTION 

Published  by  S.  B.  Gundy 

Moonbeams  from  the  Larger  Lunacy,  Stephen  Leacock, 
Cloth,  $1.25;  The  Little,  Maurice  Hewlett,  Cloth,  $1.35; 
A  Soul  on  Fire,  Frances  F.  Williams,  Cloth,  $1.30;  The 
Genius,  T.  Dreiser,  Cloth,  $1.50;  The  Ashiel  Mystery, 
Mrs.  C.  Bryce,  Cloth,  $1.25. 

Published  by  Hodder  &  Stoughton,  Limited. 

The  Tunnel,  Bernhard  Kelleiman,  Cloth,  $1.25;  Ten 
Degrees  Backward,  Ellen  Thorneyeroft  Fowler,  Cloth, 
$1.25;  Flower  of  the  Dust,  John  Oxenham,  Cloth,  $1.25; 
The  Double  Shadow,  William  Le  Queux,  Cloth,  $1.25; 
The  Step-mother,  Annie  S.  Swan,  Cloth,  $1.25.     . 

Published  by  McClelland,  Goodchild  &  Stewart. 

The  Gold  of  Gods,  Arthur  B.  Reeve,  $1.00;  Jimsy,  The 
Christmas  Kid,  Leona  Dalrymple;  The  Son  of  the  Otter, 
By  author  of  Sweetapple  Cove;  The  Fur  Trail  Adventurer, 
Dillon  Wallace,  $1.25;  The  Red  Stain,  Achmed  Abdullah, 
$1.25;  Pegeen,  Eleanor  Hoyt  Brainerd,  $1.25;  Smugglers' 
Island,  Clarissa  A.  Kneeland,  $1.25;  This  Way  Out,  Anna 
McClure  Sholl,  $1.25. 

Published  by  Musson  Book  Co. 

Heart  of  the  Sunset,  Rex  Beach,  cloth,  $1.50;  Around 
Old  Chester,  Margaret  Deland,  cloth,  $1.50;  Trail  of  the 
Hawk,  Sinclair  Lewis,  cloth,  $1.50;  The  Inner  Law,  Will 
N..  Harben,  cloth,  $1.50;  The  Gray  Dawn,  S.  E.  White, 
cloth,  ■  $1  50;  Hempfield,  David  Grayson,  cloth,  $1.35, 
leather,  $1.50  net;  Nobody,  Louis  Joseph  Vance,  cloth, 
$1.25;  Plashers  Mead,  Compton  Mackenzie,  cloth,  $1.50; 
The  Bachelors.  William  D.  Orcutt.  cloth,  $1.50:  Lot  and 
Company,  Will  L.  Comfort,  cloth,  $1.25;  The  Mantrail, 
Henry  Oyen,  cloth,  $1.25;  Beltane  the  Smith,  Jeffery  Far- 
nol,  cloth,  $1.35;  Jan,  A.  J.  Dawson,  cloth,  $1.25  net; 
H.  R.,  Edwin  Le  Fevre,  cloth,  $1.50;  Treasure,  Bank 
W.  D.,  cloth,  $1.25. 

Published  by  The  Macmillan  Co. 

The  Extra  Day,  Algernon  Blackwood,  cloth,  $1.25; 
Heart's  Kindred,  Zona  Gale,  cloth,  $1.25;  The  Kingdom  of 
the  Winding  Road,  Cornelia  Meigs,  cloth,  $1.25;  Old 
Delabole,  Eden  Phillpotts,  cloth,  $1.50;  Chained  Light- 
ning, R.  G.  Taber,  cloth,  $1.25. 

JUVENILE 
Lucile,  The  Torch  Bearer,  Elizabeth  M.  Duffield,  $1.00; 
The  Ollivant  Orphans,  Inez  Haynes  Gillmore,  $1.35; 
Stories  Without  Women,  Donn  Byrne,  $1.25;  The  Rivet  in 
Grandfather's  Neck,  James  Branch  Cabell,  $1.35;  Steve 
Yeager,  William  MacLeod  Raine,  $1.35;  A  Long  Lane,  A 
Chronicle  of  Old  New  Jersey,  Marion  Harland,  $1.35;  The 
Promise,  James  B.  Hendryx,  $1.35;  The  Golden  Slipper, 
Anna  Katharine  Green,  $1.35;  Why,  Theodora!  Sarah 
Warder  MacConnell,  $1.25;  The  Mexican  Twins,  Lucy 
Fitch  Perkins,  $1.00;  Lotta  Embury's  Career,  Elia  W. 
Peattie,  $1.00;  King  of  the  Flying  Sledge,  Clarence 
Hawkes,  $1  25 ;  Partners  of  the  Forest  Trail,  C.  H.  Gaudy, 
$1.00;  Jack  Straw,  Lighthouse  Builder,  Irving  Crump, 
$1.00;  Camp  Bob's  Hill,  Charles  P.  Burtom.  $1.25;  In 
Morgan's  Wake,  A.  Hyatt  Verrill,  $1.35;  Children's  Book 
of  Thanksgiving  Stories,  Edited  by  Asa  Don  Dickinson, 
$1.35;  The  boys  Scouts'  Hike  Book,  Edward  Cave,  50  cts. 

NON-FICTION. 
Published  by  the  Copp,  Clark  Co.,  Toronto. 
A  Book  of  English   Poetry,    George  Beaumont,  cloth, 


$1.50;  Evolution,  J.  A.  S.  Watson,  cloth,  $1.50;  The  Civ- 
ilization of  the  Ancient  Egyptians,  E.  B.  Gosse,  cloth, 
$1.50;  A  Book  of  Myths,  Mrs.  John  Lang,  cloth,  $2.25; 
A  Nursery  Book  of  Science,  "The  Cockiolly  Bird,"  cloth, 
$1.00;  Child's  Garden  of  Verses  (Songs  with  mu~ic), 
Thomas  Crawford,  'cloth,  75  cts ;  The  Story  of  the  Great 
War,  Vol.  3.  The  War  1915,  Elizabeth  O'Neill,  cloth,  50 
cts;  The  War,  Elizabeth  O'Neill,  cloth,  $1.50;  The  Army, 
Captain  A.  II.  Atteridge,  cloth,  75  cts;  The  Navy,  Percival 
E.  Hislam,  cloth,  75  cts;  Indian  Why  Stories,  Frank  B. 
Linderman,  cloth,  $2.00. 

Published  by  S.  B.  Gundy 
Democracy  and  the  Nations,  J.  A.  Macdonald,  cloth, 
$1.25;  The  Garden  Blue  Book,  L.  B.  Holland,  cloth,  $3.50; 
Joffre  Chaps,  Pierre  Mille,  cloth,  35  cents;  In  the  Hollow 
of  His  Hand,  R.  Waldo  Trine,  cloth,  $1.25;  War  Letters 
from  the  Living  Dead  Man,  E.  Barker,  cloth,  $1.25. 
Published  by  Hodder  &  Stoughton,  Limited 
Between    St.    Dennis    &    St.    George,    Ford    Madox 
Hueffer,  cloth,  75  cents. 

Published  by  The  MacMillan  Co. 
A  Mechanistic  View  of  War  and  Peace,  G.  W.  Crile, 
cloth,  $1.25;  Voting  Trusts,  H.  A.  Cushing,  cloth,  $1.50; 
France  at  War,  Rudyard  Kipling,  paper,  25  cents ;  The  Log 
of  the  Snark,  Charmian  K.  London,  cloth,  $2.50;  In  the 
Footsteps  of  Napoleon,  James  Morgan,  cloth,  $2.50;  The 
War  and  the  Jew,  S.  B.  Rohold,  cloth,  25  cents;  The  Ways 
of  Woman,  Ida  M.  Tarbell,  cloth,  $1.00. 

Published  by  McClelland,  Goodchild  &  Stewart. 
The  Modern  Gasoline  Automobile,  Its  Construction, 
Operation  and  Repair,  Victor  W\  Page,  M.E.,  $2  50;  Com- 
mon Diseases  of  Fur  Animals,  R.  A.  Craig,  D.V.M.,  $1.50; 
The  Small  House  for  a  Moderate  Income,  Ekin  Wallick, 
$1.50;  Feminism  in  Germany  and  Scandinavia,  Katharine 
Anthony,  $1.25;  Drink  and  Be  Sober,  Vance  Thompson, 
$1 .  00 ;  Book  of  Wireless,  A.  Fred  Collins,  $1 .  00 ;  Life  and 
Times  of  Lord  Strathcona,  W.  T.  R.  Preston,  (New  Edi- 
tion) ;  Shakespeare  Explained,  A  Reader's  Guide,  Forrest 
S.  Lunt,  A.B.,  A.M.,  60  cents;  Justice,  Corra  Harris,  50 
cents;  My  Year  of  the  Great  War,  Frederick  Palmer,  $1.50 
net. 

Published  by  Musson  Book  Co. 
The  Man  Jesus,  Mary  Austin,  Religious,  cloth,  $1.20 
net;  Mark  Tidd  in  Business,  C.  B.  Kelland,  Juvenile,  cloth, 
$1.00  net;  Story  of  a  Pioneer,  Anna  H.  Shaw,  Biography, 
cloth,  $2.00  net;  A.B.C.  of  Architecture,  F.  E.  Wallis, 
Architecture,  cloth,  50  cents  net;  Trench  Mates  in  France, 
J.  S.  Zerbe,  Juvenile,  $1.00  net;  Red  Arrow,  E.  R.  Gregor, 
Juvenile,  cloth,  $1.00  net;  In  Vacation  America,  Harrison 
Rhodes,  Travel,  cloth,  $1.75  net;  Poems,  Vance  Orcutt, 
Poetry,  cloth,  $1.20  net;  In  Australian  Byways,  Norman 
Duncan,  Travel,  cloth,  $1.75;  Source  Problems  in  English 
History,  A.  B.  White  and  Wallace  Notestein,  History,  cloth, 
$1.20  net;  Robin  the  Dobin,  Vale  Doanie,  cloth,  50  cents; 
Treasure  Island,  R.  L.  Stevenson,  (Rhead's  Illustrations), 
Juvenile,  cloth,  $1.50;  World's  Highway,  Norman  Angell, 
Juvenile,  cloth,  $1.50;  Clearing  the  Seas,  D.  H.  Haines, 
Juvenile,  cloth,  $1.00;  Acres  of  Diamonds,  R,  H.  Conwell, 
Literature,  cloth,  $1.00  net;  Over  There,  Arnold  Bennett, 
History,  cloth,  $1.25;  Hilltop  on  the  Marne,  M.  Aldrich, 
History,  cloth,  $1.25;  Ten  Great  Adventures,  K.  O. 
Sweet ser,  History,  cloth,  $1.50  net;  Years  of  My  Youth, 
W.  D.  Howells.  Biography,  cloth,  $1.50  net;  Folly  of  the 
Three,  E.  N.  Work;  Wise  Men,  Relirious,  cloth,  $1.00; 
Songs  of  the  Workaday,  E.  Braley;  World,  Poetry,  cloth, 
$1.00;  Poems,  A.  Gordon,  Poetry,  cloth,  $1.00;  With  First 
Canadian  Contingent,  M.  Plummer,  Gift  Book,  cloth,  75 
cents. 


32 


Bamfylde's   Delightful  Novel 

Midsummer  Magic  a  Fine  Tale  of  Gloucestershire — A  Brief  Sketch  of  the  Author 


A  PARTICULARLY  delightful  story  is  Walter  Bam- 
fylde's "Midsummer  Magic,"  a  West  of  England 
tale  that  ranks  with  the  novels  of  Hardy  and  has 
the  flavor  of  such  favorites  as  Farad's  "The  Broad 
Highway"  and  Hutchinson's  "The  Happy  Warrior." 
But  in  this  book  there  is  more  of  the  inborn  superstitution 
characteristic  of  the  Gloucestershire  folk.  The  hero, 
whose  mother  had  belonged  to  one  of  the  best  families  of 
the  district  and  who  had  run  away  to  marry  a  gypsy, 
upon  reaching  manhood  and  after  his  mother's  death, 
obeys  her  expressed  desire  that  he  should  live  a  gentle- 
man's life  as  the  head  of  the  estate  to  which  he  fell  heir. 
Much  interest  and  unexpected  developments  centre  about 
the  magic  of  midsummer's  night,  embracing  three  distinct 
love  stories  of  compelling  interest  with  the  incidental 
arousing  of  passionate  jealousy;  fights,  including  one 
fistic  encounter  that  ranks  with  the  best  in  fiction,  in 
addition  to  picturesque  meetings  on  the  village  ale-bench 
of  interesting  village  characters,  affording  a  rich  vein  of 
humor.  The  heroine  is  one  of  queenly  beauty  and  eapi- 
vating  traits  who  must,  nevertheless,  share  the  reader's 
devoted  interest  with  the  thoroughly  lovable  daughter  of 
the  village  innkeeper.  It  is  a  well-rounded-out  tale;  the 
sort  that  naturally  creates  in  the  reader  the  desire  for 
more  from  the  same  story  teller. 

Sketch  of  Walter  Bamfylde 

Brief  mention  was  made  in  the  last  issue  to  Walter 
Bamfylde  and  his  fine  novel,  "Midsummer  Magic."  It  is 
only  natural  that  this  new  novelist  should  product  a  good 
tale  of  the  west  of  England,  for  he  was  born  and  spent 
his  boyhood  within  sight  of  the  tide  that  runs  up  the 
Severn,  and  from  earliest  years  has  been  steeped  in  the 
love  of  the  West  Countries. 

From  one  side  of  the  family  there  comes  also  a  strain 
of  the  Celt  with  its  susceptibility  to  the  influence  of  myth 
and  superstition  and  a  belief  in  the  unknown,  unseen  that 
no  amount  of  schooling  can  wholly  eradirate.  Many  of 
the  earliest  recollections  of  his  boyhood  bring  visions  of 
the  red  heart  of  the  glowing  fire  and  the  drone  of  folk- 
story  and  fairy-tale. 

Mr.  Bamfylde's  training  as  a  weaver  of  tales  began  at 
school  when,  as  a  small  boy,  he  was  carried  from  his  own 
bed  and  dormitory  and  tucked  between  the  sheets  in  the 
bed  of  one  of  the  bigger  boys  to  spin  yarns  after  lights 
were  out.  Some  of  these  stories  were  old  tales  remem- 
bered, others  were  original,  and  there  was  once  a  serial 
of  high  Elizabethan  adventure  that  "ran"  for  many  a 
night.  "Preps"  time  was  also  used  and  exercise  books 
grievously  wasted  upon  heroes  and  their  feats  of  derring- 
do.  He  remembers  gratefully  and  sometimes  wonderingly 
that  his  schoolmaster  thus  early  prophesied  that  an- 
nouncements of  "A  Newr  Story  by  B "  would  recall 

these  scribblings  to  school  fellows  in  the  years  to  come. 

To  come  to  Mr.  Bamfylde's  novels:  "Midsummer 
Magic"  and  "The  Uplandei's."  One  of  Mr.  Bamfylde's 
ambitions  has  always  been  to  chronicle  the  Gloucester- 
shire folk  and  Gloucestershire  ways  in  fiction.  The  peasant 
(fast  dying  out  under  modern  conditions)  he  has  known 
and  loved  from  the  time  when  he  was  old  enough  to  have 
any  understanding  and  appreciation  of  men  and  women. 
He  has  cycled  the  Cotswold  valleys  and  upland  roads  and 
strayed  into  neighboring  shires,  being  sometimes  weeks 
awheel  from  home.     He  has  tramped  lanes  and  highways, 


and  climbed  the  hills,  talking  to  the  peasant  by  the 
wayside  and  in  cottage  and  inn.  With  farmer  friends  and 
relatives,  he  has  attended  fairs  and  markets,  appraising 
sheep  and  pigs,  'horses  and  cattle.  He  has  dined  at  mar- 
ket ordinaries,  drinking  in  with  ale  or  cider  the  rolling 
burr  of  the  Gloucestershire  speech  with  its  "f 's"sounded 
like  "v's,"  its  "s,"  a  "z,"  and  the  broad  vowel  sounds 
that  the  printer  could  only  present  adequately  by  double 
vowels.  In  his  stories,  Mr.  Bamfylde,  hoping  to  interest 
readers  who  know  not  the  Cotswold  country  and  the  broad 
Severn  Valley,  has  avoided  phonetic  spelling  of  the  dia- 
lect, trusting  to  turns  of  speech  and  expression  and 
peculiar  grammatical  usages  to  give  the  flavor  of  the 
Gloucestershire  brogue. 

James  B.  Hendryx,  Author  of  "The  Promise" 

James  B.  Hendryx,  author  of  "The  Promise,"  recently 
published,  has  lived  the  out-door  life  which  is  so  gra- 
phically  described   in   his   novel.     Born  in   Sauk   Centre, 


.T.    I?.    HENDRYX, 

Author  of  "The  Promise" 


Minnesota,  in  1880,  he  attended  public  schools,  and  later 
the  University  of  Minnesota.  He  then  went  West  and 
spent  several  years  as  cowboy,  prospector,  lumber-jack, 
etc.,  in  Montana  and  Western  Canada.  For  the  last  three 
years  he  has  been  engaged  in  newspaper  and  magazine 
work,  wyriting  stories  of  the  open  that  have  enthralled 
many  readers. 


"What  to  Read  and  Why"  is  the  title  of  a  broadsheet 
about  books  which  is  being  issued  every  Friday  by  Moffat' 
Yard  &  Co.  One  recent  issue  featured  reviews  appearing 
in  different  newspapers  dealing  with  Vance  Thompson's 
book,  "Drink  and  Be  Sober."  Of  this  book  the  "Pitts- 
burgh Dispatch"  says:  "The  title  suggests  a  joke,  but  a 
reading  shows  that  this  work  is  a  very  thoughtful  and  fair 
presentation  of  the  drink  question." 


33 


Books  and  Writers  Being  Talked  About 


Eden  Phillpotts  1ms  not  only  come  before  the  American 

public  this  fall  as  a  novelist  with  the  publication  of  "Old 
Delabole",  but  also  as  a  dramatist.  His  new  play,  "The 
Angel  in  the  House,"  in  which  Arnold  Daly  is  appearing, 
is  apparently  to  meet  with  considerable  success  in  New 
York.       ■ 

"French  Novelists  of  To-day"  (second  series),  by 
Winifred  Stephens,  discusses  the  work  and  personality 
of  Marcel  Tinayiv,  Romain  Rolland,  Jean  and  Jerome 
Tharaud,  Rene  Boylesve,  Pierre  Mill©  and  Jean  Aicaxd. 
These  writers  are  chosen  chiefly  because  their  work  re- 
flects most  clearly  the  various  tendencies  of  life  and 
thought  in  France  in  the  years  which  immediately  pre- 
ceded the  war. 

"Uncle  Reg, "  a  writer  of  wholesome  stories  for  boys, 
is  the  author- of  a  new  volume  entitled  "Chatty  and 
Cheerful,"  published  at  Is  6d  in  England,  by  Charles 
H.  Kelly. 

Among  the  war  books  received  in  November  were 
S.  Macnaughton 's  "A  Woman's  Diary  of  the  War,"  and 
"Under  the  Red  Cross  Flag,"  by  T.  L.  B.  Westerdale. 

A  pretty  girl  came  into  a  large  metropolitan  book- 
store the  other  day  and  said  with  naive  enthusiasm: 
"I've  just  made  up  my  mind  to  tell  you  about  my  ex- 
perience with  'Molly  and  I,'  that' new  book  I  bought  here 
the  other  day.  I  found  it  so  interesting  that  when  it  came 
time  to  take  my  bath  I  just  couldn't  stop  reading  it,  so 
I  took  it  along  with  me  and  finished  it  while  sitting  in 
the' water.  1  was  in  the  tub  so  lon<j-  that  my  family 
thought  I  must  be  drowned.  They  knocked  on  the  door 
and  asked  me  what  the  matter  was.  I  told  them  and 
they  exclaimed,  'Did  you  ever  hear  of  such  a  thing — 
reading  a  book  in  the  bathtub!'  But  I  finished  'Molly 
and  I,'  so  what  did  T  care?" 

"More  Adventures  of  An  A.  D.  C."  by  Shetland 
Bradley,  is  a  sequel  to  a  book  published  some  years  ago 
entitled  "Adventures  of  an  A.  D.  C."  It  is  one  of  those 
delightfully  intimate  hooks  about  India;  not  a  novel,  but 
a  series  of  sketches  of  the  fictitious  men  and  women 
frequenting  the  Government  House  of  the  hill  station. 

"In  Gentlest  Germany."  by  Hun  Sveclend,  which  was 
to  have  been  published  on  October  8th,' was  unavoidahlv 
postponed  because  the  advance  orders  outnumbered  tic 
first  printing,  and  it  was  necessary  to  print  a  second 
supply  to  fill  the  demand. 

The  publications  of  Alex.  Gardner,  of  Paisley,  Scot- 
land, are  now  being  sold  by  S.  B.  Gundy  for  Canada.  The 
latest  of  this  publisher's  books  is  "National  Humor,  Scot- 
tish, Welsh.  Irish  and  American."  It  is  compiled  by 
Rev.  David  McCrea  and  is  illustrated  by  John  Duncan.  It 
is  a  companion  volume  to  Robert  Ford's  "Thistledown." 
which  was  one  of  las"t  season's'  conspicuously  attractive 
holiday  gift   volumes. 


A  BOOK  FOR  MOTHERS 

"Your  Baby,"  is  a  new  title  in  the  meritorious  vol- 
umes of  Dr.  E.  B.  Lowry,  which  have  the  endorsation  of 
some  of  the  leading  welfare  organizations  in  the  United 
States. 

This  book  contains  the  latest  and  best  approved  meth- 
ods for  the  care  of  the  baby, — its  feeding,  clothing,  exer- 
cise, sleep  and  training.  It  is  full  of  common-sense  help 
and   facts  that  many  mothers  might  overlook.     Like  all 


Dr.  Lowry's  books,  it  is  permeated  with  an  earnest  spirit 
of  helpfulness  and  wise,  sane  direction.  The  book  is  pub- 
lished by  Forbes  &  Co.,  of  Chicago,  in  a  $1.00  cloth  edition. 


THE  FREELANDS 

IT  might  have  been  expected  that  the  man  who  gave  us 
"The  Dark  Flower,"  and  the  haunting  "drama 
"Strife,"  must  always  strike,  amongst  a  series  of 
chords,  the  human  note.  "The  Freelands"  (Toronto:  Copp, 
Clarke  Co.,  Ltd.),  fulfils  such  anticipation.  Mr.  Gals- 
worthy has  given  us  what  is  pre-eminently  a  human  story, 
one  which  pulsates  with  the  real  red,  simple  blood  of  men 
and  women,  which  is  concerned  not  so  much  with  high- 
falutin  dramatics  and  flights  of  wild  imagination,  but 
rather  with  conditions  of  life  which  do  exist  and  with  folk 
who  do  live  and  more  and  have  their  usual,  plain  being. 

The  Freelands  are  a  series  of  families  of  that  name. 
There  are  four  brothers  John  and  Stanley  and  Felix  and 
"Tod."  They  and  their  wives  and  children  live  four 
separate  and  somewhat  distinct  sets  of  existences.  Stan- 
ley Freeland  is  a  captain  of  industry;  John  a  politician; 
Felix  an  author  who  writes  "critical,  acid,  destructive 
sort  of  stuff,"  and  "Tod,"  who  "is  so  d d  unique." 

The  story  concerns  itself  with  the  revolt  of  an  impetu- 
ous boy,  Derek,  who,  son  of  the  Unique  Tod,  was  a  frank 
and  rank  democrat,  at  least  so  .thought  his  uncles  and 
aunts.  Derek,  only  nineteen,  but  already  with  Machiavel- 
lian dreams  and  hopes  and  determinations,  wants  to  settle 
the  Land  Question  in  England.  To  him,  the  attitude  of 
the  landlord  classes  is  that  of  a  tyro  who  is  quietly  but 
quite  decidely  despotic,  and  who  assumes  that,  buying  the 
cottager's  services  for  a  weekly  wage  he  gets  thrown  in, 
as  it  were,  the  regulating  of  his,  the  cottager's,  domestic 
affairs,  and  so  on. 

'  One  of  the  cottagers — an  atom  of  the  proleteriat,  who 
merely  wanted  to  settle  for  himself  how  he  should  live  and 
whom  he  should  marry — rebelled  against  his  landlord,  Sir 
Gerald  Malloring,  and  Sir  Gerald  had  the  worn-out  notions 
of  the  country  squire,  which  are  quite  unsuited  to  these 
democratic  days.  Derek,  young,  impulsive,  ablaze  with 
the  divine  fire  of  the  Knight  errant,  supported  the  laborer, 
even  to  the  extent  of  leading  a  mutiny  which  started  with 
the  burning  of  a  hayrick,  and  a  flat  revolt  on  the  part  of 
the  tenants  against  Sir  Gerald. 

There  was  a  tremendous  row.  Curiously  chivalric, 
Derek  felt  all  the  blame  was  his  and  thought  of  the  laborer 
who  suffered  the  penalty,  Bob  Tryst,  gave  him  no  peace 
day  or  night  till — but  you  must  read  the  story. 

There  is  humanity  in  this  young  fellow  Derek,  with 
his  omniscience,  his  vaulting  ambition  and  his  high  altru- 
ism. There  is  humanity  too,  in  the  story  of  his  love  for 
Fredda,  Felix's  daughter,  and  hers  for  him.  the  course  of 
which  two  true  loves  don't  run  smoothly  for  a  long'  time. 

As  a  pen-picture  of  the  travail  of  democracy  in  Britain 
"The  Freelands"  is  incomparable.  Deftly  and  with  clean, 
broad  sweeps  John  Galsworthy  paints  the  picture  for  you. 
His  is  a  master  hand,  and  your  eyes  are  never  off  the 
canvas  from  the  moment  you  begin  to  study.  As  an  analy- 
sis of  present-day  economic  conditions  this  book  is  su- 
premely Avorth  while.  As  a  story  with  the  human  appeal 
to   humans  it  is  no  less  praiseworthy.     It  must  have  an 


34 


BOOKSELLER  AND  STATIONER 


interest  I  or  Canadians  for  Mr.  Galsworthy  points  out 
marked  trend  of  the  times,  that  a  notable  proportion  of 
young  England  finds  some  confines  too  narrow,  some  re- 
lationships too  stilted.  Derek  and  Fredda  go  to  New 
Zealand.  Says  Derek,  "I  want  to  go  away— out  of  Eng^ 
land— right  away."  He  feels,  as  an  increasing  number  of 
them  in.  England  feel,  that  the  Britain's  overseas  offer  a 
real  freedom,  and  not  an  imaginary  one. 

— H.  S.  Eayrs. 

SOME  NEW  BOOKS  FOR  CHILDREN 

Elizabeth  Gordon,  the  writer  of  children's  stories,  who 
was  the  subject  of  a  sketch  in  the  last  issue  of  this  paper. 
has  a  new  book  entitled  "Loraine  and  the  Little  People,'' 
comprising  eight  tales  telling  of  acquaintances  made  by  a 
little  uirl  of  five  or  six  years,  with  fairies  of  the  wave's, 
rain  drops,  sleep,  dreams,  frost  and  others  of  the  "Little 
People.-'  From  these  she  learns  beautiful  lessons  that 
everyone  has  work  to  do  in  the  world  which  no  one  else 
can  do  for  that  particular  person.  Chicago:  Rand.  Mc- 
Nally &  Co.    Boards  50  cents  net. 

Marie  Sadler  is  the  author  of  a  tale  for  kiddies  en- 
titled "Mamma's  Angel  Child  in  Toyland."  witli  pictures, 
including,  full  page  plates  in  color,  by  "Penny"  Ross. 
These  pictures  are  most  attractive,  and  the  story  itself  is 
told  in  a  manner  that  cannot  fail  to  delight  children. 
Chicago:  Rand,  McNally  &  Co.  (  $1.00. 

Verse  permeated  with  the  spirit  of  youth  features  the 
volume  of  poems  for  children  by  Ethel  M.  Kelly,  under 
the  title  of  "When  I  Was  Young."  Colored  pictures  by 
Maud  Hunt  Squire,  greatly  enhance  the  appeal  of  this 
book.    Chicago:    Rand,  McNally  &  Co.  75  cents. 

Dainty  stories  of  fairies  and  flowers  dealing  with  the 
naming  of  the  fairies,  how  the  flowers  obtained  their  col- 
ors, the  violet,  its  perfume,  in  a  manner  to  delight  children, 
are  presented  in  a  children's  book  by  Clara  Ingram  Jud- 
son,  with  colored  pictures  by  Maginel  Wright  Enright. 
Chicago:     Rand.  McNally  &  Co.    $1.00. 

A  newcomer  in  holiday  gift  volumes  for  children  this 
year  is  Mrs.  Strang's  Annual  for  Tiny  Folks.  The  second 
issue  of  her  Annual  for  Children,  along  with  the  new 
Annual,  met  with  a  good  reception  in  Canada. 

Two  new  titles  are  out  in  the  renowned  Billy  Whiskers 
series.  "Billy  Whiskers  on  the  Mississippi"  chronicles  an 
exciting  voyage  ending  up  with  a  gorgeous  birthday  pro- 
cession, and  all  sorts  of  astonishing  things  happen  in 
"Billy  Whiskers  at  the  Exposition."  Frances  Trego 
Montgomery  is  the  historian  of  the  remarkable  experi- 
ences and  exploits  of  the  redoubtable  Billy. 

A  new  book  for  kiddies  that  has  the  merit  of  refresh- 
ing originality  of  treatment  is  "The  Scissors  Book,"  of 
William  Ludlum.  Even  older  people,  that  is,  those  who 
have  had  the  good  sense  to  keep  fresh  their  appreciation 
of  the  whimsical  and  the  fanciful,  will  warm  toward  this 
volume,  with  its  absurd  figures  and  pointed  rhymes. 
These  figures,  by  the  way,  are  made  by  pasting  cut-outs 
on  a  background  of  a  different  hue,  and  the  book  shows 
the  way  to  cut  out  other  pictures  than  those  featured  by 
the  accompanying  rhymes  in  this  volume. 

A  collection  of  fanciful  stories  for  children  are  pro- 
vided in  Maud  Lindsay's  new  volume,  "The  Story  Teller 
for  children."  Its  attractiveness  is  enhanced  by  the  fine 
colored  illustrations,  the  work  of  F.  Liley  Young. 

Having  in  mind  the  never  ending  appeal  of  Beatrice 
Potter's    "Peter    Rabbit"    books,     it    is     interesting     to 

35 


chronicle  I  lie  appearance  of -a  new  painting  book  giving 
"The  Tale  of  Peter  Rabbit,"  with  characters  in  outline 
to   he  colored   by   the  children. 

That  familiar  old  favorite,  Saalfield's  Annual,  comes 
as  usual  with  a  fine  array  of  colored  pictures  and  num- 
erous stories  of  the  sort  that  children  like. 

There  -are  now  ten  volumes  in  the  series  of  Lieut. 
Howard  Payson's  Boy  Scout  books,  including  "The  Boy 
Scouts  of  Belgian  Battlefields,"  "The  Boy  Scouts  at  the 
Panama-Pacific  Exposition,"  and  "The  Boy  Scouts  with 
the  Allies  in  France." 

Six  stories  of  the  -real  war  written  for  boys  in  their 
teens  include  "Fighting  in  the  Clouds  for  France,"  "Fac- 
ing the  German  Foe,"  "On  Board  the  Mine-laying 
Cruiser,"  "Under  Fire  for  Servia,"  "The  Belgians  to 
the  Front,"  and  "In  Russian  Trenches."  The  author  is 
Col.  James  Fiske. 

ON  BOOK  PLATES 

IT  APPEARS  that  the  book  plate  was  first  used  in  Ger- 
many about  the  year  1500,  although  according  to  a  writer 
in  "Great  Thoughts,"  autograph  inscriptions  were  found 
in  books  as  early  as  fourteen  hundred  years  ago.  And 
since  book  plates  were  first  used  the  art  of  designing  them 
has  enlisted  the  attention  and  efforts  of  artists  and  en- 
gravers who  have  achieved  fame  in  other  avenues  of  art. 
The  execution  of  book  plates  has  always  called  forth  some 
of  the  best  talent  of  the  ages  and  many  of  the  greatest 
engravers  and  etchers,  notably  Durer,  Holbein  and  Bewick, 
have  occasionally  turned  their  hands  to  the  designing  of 
book  plates. 

A  book  plate  is  a  natural  impulse  to  mark  that  which 
is  our  own,  and  to  the  book  lover  there  is  a  feeling  of 
pleasure  and  pride  in  the  ownership  of  an  appropriately 
designed  book  plate  that  can  hardly  be  secured  in  any 
other  way.  A  book  plate  enhances  the  interest  and  value 
of  a  book,  in  sentiment  always,  and  often  in  a  more 
tangible  manner. 

Book  plates  have  always  been  associated  with  biblio- 
philes and  litterateurs,  but  in  recent  years  they  have  come 
into  more  general  use,  and  every  year  increases  the  num- 
ber of  persons  who  can  boast  of  owning  a  book  plate. 
None  of  the  so-called  fads  have  a  more  practical  value, 
when  the  full  significance  of  a  book  plate  is  understood, 
and  their  use  is  not  confined  to  any  one  class.  Men, 
women  and  children,  libraries  and  clubs,  artists,  musicians, 
students,  judges  and  those  who  read  only  for  their  own 
entertainment  appreciate  and  enjoy  the  satisfaction  of 
owning  book  plates.  The  increased  production  of  books  at 
greatly  reduced  cost  is  responsible  for  the  larger  use  of 
book  plates.  Where  formerly  they  were  employed  only  by 
men  who  had  great  and  expensive  libraries,  now  almost 
every  person  has  a  little  collection  of  books,  and  many  of 
them  obey  the  natural  impulse  to  mark  these  books  with 
some  emblem  which  will,  in  some  way,  reflect  their  per- 
sonality in  the  volumes. 

VISITING  CARDS  AS  BOOK  PLATES 
ACCORDING  to  an  authority  on  the  subject,  the  habit  of 
using  visiting  cards  as  book  plates  was  first  formed  in  the 
eighteenth  century.  This  was  a  natural  step,  because  in- 
those  days  visiting  cards  were  not  the  plain,  dignified 
cards  that  are  now  decreed,  but  were  ornamented  liber- 
ally with  various  styles  so  as  to  make  them  really  works 
of  art.  Flow-ers,  cupids,  trophies,  sphinxes,  vases,  borders, 
griffins,  and  many  other  designs  were  often  beautifully  en- 
graved upon  personal  cards.  These  cards  were  appro- 
priate as  book  plates  because  they  represented  to  some 
extent  the  personality  of  the  owner,  who  exercised  his 
judgment  in  ordering  the  cards,  and  then  applied  th' 
cards  to  his  books,  as  book  plates. 


Books  and  the  War  Discussed^by  an  Englishman 

•       AS  REPORTED  BY  "ONLOOKER"  IN  ENGLISH  BOOKMAN 


Y"OU  still  hear  such  conflicting 
views,  now  and  then,  of  the  effect 
the  war  has  had  on  the  book 
trade,  and  of  whether  the  prospects  are 
favorable  or  otherwise  for  •  the  Christ- 
mas season,  that  it  seemed  worth  while 
to  call  at  186  Strand,  and  get  the 
opinion  of  Mr.  George  Tyler,  of  Messrs. 
W.  H.  Smith  &  Son.  For  Mr.  Tyler  is 
not  only  wise  enough  to  be  an  optimist; 
he  is  a  sound  business  man,  not  likely  to 
lose  his  head  in  a  crisis,  and  moreover  is 
in  a  position  to  speak  witli  knowledge. 
Beginning  life  as  a  bookstall  clerk,  he 
has  been  connected,  with  the  W.  H. 
Smith  firm  for  some  forty-six  years,  and 
has  for  long  past  been  the  chief  of  their 
230  book  shops.  Though  you  gather 
that  the  motto  of  the  firm  has  been  busi- 
ness as  usual,  they  have  keenly  and 
loyally  taken  up  their  share  in  the  bur- 
den of  the  war.  From  their  shops,  book- 
stalls, offices,  works,  1,080  have  gone  to 
join  the  colors;  and  of  the  six  partners, 
four  are  serving  in  his  Majesty's  forces 
— Viscount  Hambledon  as  Lieut.-Col.  in 
the  Royal  1st  Devon  Yeomanry;  Mr.  A. 
D.  Acland  as  Lieut.-Col.  in  the  Remount 
Department,  at  Dieppe;  Mr.  C.  S.  Awdry 
as  Major  in  the  Royal  Wiltshire  Yeo- 
manry, and  Mr.  W.  H.  D.  Acland  on 
active  service  in  Flanders,  as  a  Lien- 
tenant  in  the  Royal  Flying  Corps. 

"The  book  trade  was  hardly  ever 
more  flourishing  than  it  is  to-day,"  Mr. 
Tyler  said  at  once,  "and  there  is  every 
promise  that  the  Christmas  season  is  go- 
ing to  be  an  uncommonly  good  one. 
When  the  war  started  I  confess  that, 
like  many  other  people,  I  had  an  idea 
that  we  were  in  for  a  bad  time.  More 
than  one'  of  our  book  shop  managers 
have  said  to  me:  'I  was  awfully  de- 
pressed ,in  the  early  part  of  August, 
1914,  for  I  could  see  nothing  but  dis- 
aster ahead;  but  by  the  t  end  of  last 
March  I  recognized  that  my  troubles 
had  been  pufelv  imaginary — they  had 
never  happened.'  Personally,  I  had  ar- 
rived at  the  same  conclusion  long  before 
March.  I  have  a  belief,  that  disaster  al- 
ways comes  if  you  sit  and  wait  for  it; 
and  that  if  you  would  succeed,  you  must 
be  up  and  doimr.  The  war  was  not  many 
days  old  when  I  called  together  a  number 
of  my  colleagues  and  the  men  working 
immediatelv  under  us.  We  discussed  the 
position  fully,  and  a<rreed  that  if  we 
adapted  ourselves  to  the  altered  condi- 
tion of  thinss  and  went  the  right  way  to 
work,  there  was  no  reason  why  we  should 
not  onlv  weather  the  storm,  but  .be  as 
successful  with  our  book  business  as  we 
had   been   in   years   of  peace.      And   the 


results  have  more  than  justified  that 
optimism.  The  weekly  accounts  of  our 
book  trade  have  shown  not  merely  an 
advance,  but  a  very  considerable  ad- 
vance on  the  figures  for  the  correspond- 
ing weeks  even  in  the  year  before  the 
war. 

"I  am  not  claiming  credit  to  myself 
for  this  gratifying  success.  Needless  to 
say,  it  could  never  have  been  achieved 
had  not  all  of  us  resolutely  put  our 
backs  into  the  task;  nor  if  we  had  not 
been  enthusiastically  and  most  ably 
supported  by  the  men  who  conduct  our 
bookstalls  and  our  book  shops.  The  help 
rendered  by  Mr.  D.  Roy,  of  our  Pub- 
licity Department,  and  Mr.  E.  B.  Bull, 
of  our  Shops  Department,  has  been  in- 
valuable. We  have  a  system  of  sending 
round  to  our  book  shop  managers,  at  in- 
tervals, a  circular  letter,  advising  them 
of  the  best  of  the  new  books  (from  the 
standpoint  of  the  general  reader,  as  well 
as  from  that  of  the  real  lover  of  litera- 
ture), and  urging  them  to  read  these 
books,  in  order  that  they  may  be  in  a 
position  to  recommend  them  to  inquir- 
ing customers.  They,  in  return,  report 
regularly  from  all  over  the  country  on 
the  condition  of  trade  with  them,  and  on 
any  indications  customers  may  have 
given  of  the  books  that  are  appealing  to 
them,  and  the  general  tendencies  in  the 
matter  of  book-buying. 

"The  natural  tendency  nowadays  is 
to  buy  fewer  expensive  books;  but  this 
is  more  than  atoned  for  by  the  greatly 
increased  quantity  of  cheaper  books  that 
are  selling.  Sevenpenny  and  shilling 
volumes  are  being  purchased  in  immense 
numbers,  partly  with  a  view  to  economy, 
and.  partly  because  in  size  they  are  ad- 
mirably suited  for  sending  out  to  our 
soldiers  and  sailors.  The  books  in  de- 
mand are  of  almost  every  kind,  but  in 
particular  we  are  selling  books  with  a 
topical  interest,  books  about  the  war,  or 
that  have  any  direct  or  indirect  bearing 
on  it;  fiction  at  six  shillings,  and  espe- 
cially at  one  and  two  shillings;  and  new 
poetrv  has  enjoyed  a  larger  vogue  than 
in  ordinary  times.  You  will  find  that 
books  are  going  to  play  a  popular  part 
as  Christmas  presents.  People  have 
taken  to  heart  the  advice  to  economize; 
instead  of  jewelry  and  other  costlier 
sifts,  they  will  give  books,  and  in  these 
davs  of  universal  reading  what  present 
is  likely  to  be  more  commonly  appre- 
ciated ?  I  see  bv  their  lists  most  of  the 
publishers  are  riffhtlv  keeping  the  prices 
of  their  gift  books  down  this  year  to  six 
shillings  and  under;  there  is  to  be  a  big 
and  wonderfully  varied  supply  at  these 
36 


prices,  and  there  will  be  an  enormous 
public  for  it.  What  the  trade  has  lost 
by  the  falling  off  in  the  sales  of  expens- 
ive books  has  been  more  than  made  up 
by  the  vast  increase  in  the  sales  of  the 
cheaper  ones.  In  this  connection  I  had 
a  significant  and  rather  amusing  report 
from  the  manager  of  one  of  our  book 
shops.  One  of  his  best  book  customers 
had  announced  that,  acting  on  the  ad- 
vice to  economize,  he  had  decided  to 
limit  himself  to  books  at  about  two 
shillings  and  under  until  after  the  war. 
Our  manager  was  slightly  perturbed. 
But  the  customer  continued  to  come  to 
the  shop  as  often  as  usual,  and  select 
and  carry  away  new  books,  which  were 
put  down  in  his  monthly  account.  At 
the  end  of  three  months  the  shopman 
was  delighted  to  find  that  the  gentleman 
had  spent  more  on  cheap  books  than  he 
formerly  spent  in  the  same  period  on 
the  more  expensive  ones." 

Before  I  left  I  got  Mr.  Tyler  to  make 
me  out  a  list  of  the  books  that  had  sold 
best .  in  the  W.  H.  Smith  shops  during 
the  past  year;  and  the  list  he  was  good 
enough  to  compile  comprised  some  hun- 
dred and  fifty  volumes,  of  which  over  a 
hundred  were  war  books.  Amongst 
them  were: 

War  Books 
"Scotland  for  Ever." 
"Ordeal  by  Battle."  . 

"The  Soul  of  the  War." 
"The  Way  of  the  Red   Cross." 
"The    Anglo-German    Illusion." 
"Germany  and  the  Next  War." 
"How   Armies  Fight." 
' '  The   German  Spy  System  in  France. ' ' 
"J 'Accuse. " 

"What   I   Saw   in   Russia." 
"Men  Around  the  Kaiser." 
"Germany's  Swelled  Head." 
"Britain's  Deadly  Peril." 
"My  Adventures  as  a  Spy." 
"Eye     Witness's     Narrative     of    the 
War." 

"Can  Germany  Win?" 
"King  Albert's  Book." 
"Princess  Mary's  Gift  Book." 
"Remember  Louvain." 
"The  War  That  Will  End  War." 
"Germany  and  England." 
"How  Belgium  Saved  Europe." 
Daily  Telegraph  War  Books. 
"Secrets  of  the  German  War  Office." 
"Fighting  in  Flanders." 
"Memories  of. the  Kaiser's  Court." 
"Thoughts  on  the  War." 
"More  Thoughts  on  the  War." 


BOOKSELLER  AND  STATIONER 


-'The  Hero  of  Liege." 

"Behind  the  Scenes  at  the  Front." 

"Life  of  Sir  John  French." 

"A  Surgeon  in  Belgium." 

"With  French  at  the  Front.'   ' 

"German   Atrocities." 

"The  War  and  After." 

"Imperial  Germany." 

"British  Battle  Fleet." 

"In  the  Cockpit  of  Europe." 

"The  Bowmen." 

"On  the  Side  of  the  Angels." 

"The  Drama  of  365  Days." 

Poetry. 
"Song  of  the  English." 
Kipling's  "Poems." 
Chesterton's  "Poems." 
Rupert  Brooke's  "Poems." 
"Poems  of:  the  Great  War." 
"War  Time  Verses." 
"Poems   and    Sonnets   of   England   in 
War  Time." 

"The  Wine  Press." 
"Philip  the  King." 


"The  Garden  of  Kama." 

Fiction  and  M'sccllaneous. 

"Oddsfish." 

"Arundel." 

"The  Man  of  Iron." 

"Private  Spud  Tamson." 

"Poppyland. " 

"The  Laughing  Cavalier." 

"Betty's  Diary." 

"A  Gentleman  at  Arms." 

"A   Knight    on   Wheels." 

"Kitchener's  Chaps." 

"  Windyridge." 

Gene  Stratton  Porter's  novels. 

"All    i'm-  a   Scrap  of  Paper." 

"Jaffrey." 

"Edwards." 

Ethel    Dell's  novels.      (2s.   edition.) 

"Chronicles  of  the  Imp." 

"Bealby." 

"Human  Bullets." 

"The  Conquering  Jew." 

"Bees    in    Amber." 

"The  Admirable  Crichton." 


Galsworthy 's  ' '  Memories. ' ' 
"The  Green  Curve." 
"The  Riddle  of  the  Sands." 
"The  War  in  the  Air." 
"Naval  Occasions." 
"In  Gentlest  Germany." 
"Life  in  a  Garrison  Town." 
"Lighter  Side  of  School  Life." 
"Arcadian    Adventures    of    the    Idle 
Rich." 

"Political  and  Literary  Essays"  of 
Lord  Cromer. 

Numerous  others  have  sold  well,  but 
the  above  have  been  Smith  &  Son's  best 
sellers,  and  Mr.  Tyler  named  a  score  of 
forthcoming  books  that  will,  he  has  no 
doubt,  equal  the  record  of  the  best  of 
these.  "In  spite  of  the  war,"  he  said, 
"the  hook  trade  has  really  had  nothing 
to  complain  of  in  the  past,  and  I  am  en- 
tirely optimistic  about  its  Christmas  and 
its  future  generally. 


Arnold  Bennett:   A  Prolific  English  Author 

Story  of  His  Literary  Career  as  Gleaned  From    Harvey    Darton's    Critical    Biography    of 

Bennett. 


A  SERIES  of  books,  having  double 
interest  for  book-lovers,  are  those 
being  published  in  the  "Writers 
of  the  Day"  series.  One  of  these  deals 
with  Arnold  Bennett.  The  author  of  the 
hook  is  F.  J.  Harvey  Darton,  who  gives 
a  ileal  of  interesting  information  about 
Bennett.  From  this  book  we  learn  that 
Arnold  Bennett  was  born  at  Shelton, 
near  Hanley.  in  the  Potteries,  on  the 
27th  May,  1867,  and,  like  Edwin  Clay- 
hanger,  perhaps  his  best  character,  he 
was  educated  at  the  Endowed  Middle 
School,  Newcastle-under-Lyme.  His 
father  was  a  solicitor,  and  the  novelist 
studied  law,  and  after  matriculating  at 
London  University,  he  entered  the  par- 
ental office.  In  1889  he  left  the  Potteries, 
or,  as  he  has  taught  us  to  know  that  dis- 
trict of  slag  heaps,  pot  banks  and  fur- 
naces, the  Five  Towns,  for  London.  He 
earned  £20u  a  year  in  a  lawyer's  office, 
where,  he  tells  us,  he  "combined  cunning 
in  the  preparation  of  costs  with  a  hun- 
dred and  fiirt v  words  a  minute  at  short- 
hand." Bennett  at  this  period  had  ob- 
vious literary  inclinations.  He  had  done 
a  little  amateur  journalism  for  the  local 
press  before  leaving  Hanley;  he  collected 
books,  and  lie  was  a  diligent  diarist.  If 
we  may  believe  the  "Truth  About  an 
Author"  his  attack  upon  the  Fleet 
Street  outworks  of  the  literary  fortress 
was  neither  inspired  nor  disinterested.  It 
was  deliberate  and  very  business-like. 
He  wrote,  in  the  first  place,  because  he 
found  he  could  write;  and  he  became  a 
professional  writer  because  he  believed 
it  would  pay.    Having  made  the  decision. 


he  determined  to  master  his  chosen 
trade,  and  with  beaver-like  perseverance 
he  turned  himself  into  an  efficient  liter- 
ary machine  capable  of  turning  out  most 
of  the  better  types  of  literary  aoods  with 
that  reliability  as  to  time  and  trade  fin- 
ish which  wins  the  confidence  of  long- 
suffering  editors  and  publishers.  It  was 
a  clear  case  of  "getting  on"  by  strict 
application  to  business;  what  moralists 
call  "integrity  of  purpose."  From 
thence  onward  Arnold  Bennett  allowed 
nothing  to  come  between  him  and  his 
aim. 

He  was  really  born,  as  an  author,  in 
1902  with  the  publication  of  "Anna  of 
the  Five  Towns,"  and  he  at  once  made 
famous  in  a  literary  wav,  that  district 
famous  for  generations,  in  a  commercial 
way,  bv  its  potteries.  Since  then  have 
anneared  many,  including  "The  Old 
Wives'  Tale"  ("1908).  "Clavhau«-er" 
(1910),  and  "Hilda  Lesswavs"  (1911), 
winch  hooks,  if  he  had  written  no  more, 
would  have  secured  him  a  place  in  Eng- 
lish literature.  About  the  snme  time  lie 
was  busily  writing  plays,  with  an  eve 
perhans  on  money  rather  than  art.  Anv- 
how.  "The  Honeymoon"  (1911).  "Mile- 
stones" (jointly  with  Edward  Knob- 
lauch" (1912),  and  "The  Great  Adven- 
ture" (1911),  to  name  his  three  princi- 
pal dramas,  although  not  bearing  com- 
parison with  his  best  novels  from  the 
literary  point  of  view,  have  those  in- 
gredients which  spell  fortune  on  the 
stage,  and  make  authorship  almost  as 
profitable  as  brewing  or  banking. 
37 


BOOK  NEWS 

A  satire  on  war,  probing  the  militarist 
philosophy,  has  been  written*  by  Vernon 
Lee  under  the  title  of  "The  Ballet  of 
the  Nations,"  and  will  be  published 
with   decorations  by  Maxwell  Armfield. 

Stephen  Graham,  who  is  rapidlv  mak- 
ing a  reputation  for  himse'.f  with  his 
books  on  Russia  and  the  Russians,  has 
still  another  volume  in  press  for  early- 
issue,  to  he  entitled  "The  Way  of  Mar- 
tha and  the  Way  of  Mary."  It  is  ,i 
study  of  life  and  religion  in  Russia'. 

The  Mood  of  Nietzsche 
Among  the  announcements  for  early 
publication  is  "Nietzsche  and  the  Ideals 
of  Modern  Germany,"  by  Herbert  Les- 
lie Stewart,  M.A..  D.Ph.,  Professor  of 
Halifax.  Nova  Scotia,  formerlv  John 
Locke  Scholar  in  the  University  of  Ox- 
ford, late  Junior  Fellow  in  the  Roval 
University  of  Ireland,  author  of  "Ques- 
tions of  the  Dnv  in  Philosophy  and 
Psvcholoav."  This  volume  is  confined 
to  those  asnects  of  Nietzsche's  work 
which  throw  liirht  upon  the  social  policy 
and  ideals  of  Germany  as  revealed  in 
the  present  war.  He  is  taken,  not  as  the 
originator  of  a  policy,  but  as  topical  of 
a  mood  which  has  had  fearful  conse- 
quences for  mankind. 

Personal  Hygiene 

"Personal  Hvuiene  for  Boys."  is  a 
meritorious  hook  out  t'us  month,  the 
author  beine  Dr.  Lechmere  Anderson.  It 
demonstrates  how  obedience  to  elenien- 
tarv  laws  will  enable  a  boy  to  grow  into 
hale  and  vigorous  manhood. 


- 


New  Goods  Described  and  Illustrated 


A  New  Calendar  Stand 

A  new  steel  calendar  stand  has  been  put  out  by  the 
Globe-Wernicke  Co.  It  is  enamelled  in  olive  green,  has 
a  hollow  base  holding  200  white  3x5  record  cards,  thus 
serving  a  double  purpose.  Desk  calendars,  by  the  way. 
should  be  brought  to  the  fore  at  this  time  both  as  suitable 
gifts  for  office  men,  and  because  they  will  be  ready  seller? 
around  the'  first  of  the  year. 

A  Mail  Distributor 
The  accompanying  illustration  shows  a  new  mail  dis- 
tributor, called   the   "Efficient,"  in   use.     It  will   be  ob- 
served that  this  distributor  is  attached  by  a  rod  to  the 
back  of  the  desk,  thus  occupying  no  desk  surface.     It  is 


or  window  display  cases,  window  cards,  electros  for  news- 
paper advertisements,  imprinted  catalogues  or  circulars, 
and  other  mediums  for  accelerating  sales  are  not  only  en- 
titled to  recognition  of  these  efforts  in  a  special  way  as 
expressing  the  appreciation  of  the  retail  dealers,  but  that 
this  practice  should  be  assiduously  encouraged,  and  in 
paying  attention  to  this  subject  Bookseller  and  Stationer 
seeks  to  perform  a  two-fold  mission,  not  only  to  commend 
manufacturers  who  adopt  this  course,  but  to  urge  the  re- 
tailers to  take  full  advantage  of  them  by  putting  them  to 
the  best  possible  use.  On  previous  occasions  Bookseller 
and  Stationer  has  scored  a  certain  type  of  dealer  for  not 
giving  due  attention  to  the  co-operative  help  afforded  by 
extensively   gotten   up   catalogues.    Some   of  these   cata- 


made  of  baked  enamelled  si  eel  in  green  or  black  finish  and 
with  4,  6,  or  8  shelves.  It  is  put  out  by  the  Bailey  Manu- 
facturing Co.,  526  Fifth  Street,  South,  Minneapolis,  Minn. 

Typewriter  Papers  in  Pads 

'  The  Berkshire  typewriter  papers,  made  by  the  Eaton, 
Crane  &  Pike  Co.,  of  Pittsfield,  Mass.,  are  now  being  put 
up  in  tablets  of  100 'sheets,  packages  of  five. 

This  innovation  materially  eliminates  the  disadvantage 
of  broken  reams  in  stock  and  the  consequent  soiling  of 
sheets,  and  in  addition  will  save  time,  in  that  the  necessity 
for  counting  out  less  than  full  box  sales  will  be  removed. 
It  is  estimated  that  the  tablet  will  have  a  tendency  to  re- 
duce the  number  of  sales  of  less  than  100  sheets,  as  the 
customer  will  see  the  advantage  of  getting  his  paper  in  a 
flat  package  fastened  at  the  top  between  stiff  boards  that 
will  protect- and  keep  the  sheets  clean  and  fiat  until  used. 

New  Hand-made  Notepaper 
A  new  high-grade,  hand-made  notepaper  with  deckle 
edge  known  as  Pye  Mill,  lias  just  been  put  out  by  Buntin. 
Gillies  &  Co..  of  Hamilton.  This  new  paper  is  supplied  in 
the  fashionable  Colonial  size,  packed  in  quarter  reams, 
and  the  envelopes  a  hundred  to  a  box. 

Sales  Helps 
Bookseller  and   Stationer  believes  that  manufacturers 
who  put  out  effective  sales  helps  in   the  way  of  counter 


Military    feature  introduced   in   new   pencil   display   put   out   by 
Dixon's. 

logues  represent  expenditures  of  many  hundreds  of  dol- 
lars, yet  dealers  will  frequently  write  in  to  manufacturing 
concerns  for  information  that  is  plainly  set  forth  in  the 
catalogue.  The  dealer  thus  wastes  two  or  three  davs  time 
in  putting  that  information  into  effect,  not  to  mention  the 
unnecessary  correspondence  thus  entailed. 

Getting  back  to  the  subject  of  new  sales  helps.  Book- 
seller and  Stationer  is  pleased  to  notice  the  following 
this  month : 

From  the  Moore  Push  Pin  Company  comes  an  elabor- 
ately designed  card  intended  to  help  the  dealer  to  in- 
crease push-pin  sales  by  suggesting  their  use  for  calen- 
dars, framed  pictures,  etc.,  during  the  holiday  trade 
season. 


A  young  girl  educated,  refined  and  beautiful,  after  an 
acquaintance  of  only  two  weeks  marries  and  learns  on  her 
honeymoon  that  her  husband  is  a  criminal.  From  the  dawn 
of  this  whirlwind  romance  to  its  unexpected  climax 
Thomas  Dixon's  new  novel,  "The  Foolish  Virgin."  holds 
i.he  attention.  It  reads  more  like  fact  than  fiction.  It  is 
big  and  darin?  and  pictures  a  situation  that  could  happen 
to  hundreds  of  young  women  in  any  large  city  in  the  coun- 
try. This  is  one  of  the  autumn  publications  of  the  Copp, 
Clark  Co.  of  Toronto. 
38 


BOOKSELLER  AND  STATIONER 


Weld  on  Roberts 

Rubber  Erasers 


The  Weldon  Roberts  Rubber  Erasers  represent  the 
highest  achievement  in  eraser  making-  and  their  ap- 
pearance is  indicative   of  their  fine   quality. 

ERASERS  IN  ALL  STYLES  FOR  ALL  PURPOSES 


WELDON  ROBERTS 
on  Rubber  I  .rimer, 

,s  111.  MARK  ...i.l  II...  GUARANTCE 
of  thfJl/ICSl   ttUllllUf 

I I 


WELDON  ROBERTS   RUBBER  CO.  off.ce  &  works  NEWARK,  N.J.  U.S.A. 


Mr.  Premium  User: 

CHRISTMAS  WILL  SOON  BE  HERE.  Further  delay  may  mean  a  big  loss  to 
you.  Every  boy  and  girl  will  want  this  very  fine  and  attractive  SCHOLARS'  COM- 
PANION, so,  why  not  offer  it,  or 
one  of  our  many  other  Fancy 
Boxes  and  Desk  Sets,  as  a 
PREMIUM  to  them  or  their 
"GROWN-UPS"  in  return  for 
their  co-operation  ? 


Write  us  RIGHT  NOW  for  illustrated 
catalogue,  samples  and  prices.  We  will  fur- 
nish electrotypes  for  advertising-  and  circu- 
larizing* to  responsible  parties  FREE. 

Scholars'    Companions,    Fancy    Boxes    and 

Desk  Sets  that  retail  at  from 

15c  to  $2.50  each 


No.  932 


EAGLE  PENCIL  CO. 


377  Broadway,  NEW  YORK 


GET  THE  BEST!  BLOTTING  PAPER 


MANUFACTURED  BY 


THE  EATON-DIKEMAN  COMPANY,  Lee,  Massachusetts,  U.S.A. 


THE  FOLLOWING  WELL-KNOWN  BRANDS  CARRIED  IN  STOCK 

Magnet  Columbian  Lenox  Arlington  Wavelet 

Matrix  and  Filter  Papers 

FOR  SALE  BY  THE  LEADING  JOBBERS  IN  PAPER 


Housatonic 


39 


BOOKSELLER  AND  STATIONER 


RECENTLY   COPYRIGHTED   MUSIC 
Only  a  Button  from  My  Dear  Lad's  Coat.     Words  by 

Craigie   Bell.    Music  by  Jack   Senour.    Empire  Music 

&  Travel  Club,  Limited,  Toronto,  Out. 
And  That's  the  Way  We  Love  in  Old  Ireland.     Words 

by  Amy  Clark.    Mjusic  by  Henry  I.  Marshall.     Jerome 

11.  Remick  &  Company,  New  York,  N.Y. 
Tinkle  Bell.   Waltz.  By  E.  M.  Posner.   Jerome  H.  Remick 

&  Comnany,  New  York,  N.Y. 
In  the  Valley   of  the  Nile.     Words   by   Dave   Radford. 

Music    by    Richard    A.   Whiting.      Jerome   H.    Remick 

&  Company,  New  York.  N.Y. 
Souvenir  Waltzes.     By  E.  M.  Rosner.    (Music.)     Jerome 

H.  Remick  &  Company,  New  York,  N.Y. 
You're   Just   Homesick,    That's   All.     Words   by   D.    A. 

Esrom.    Music  by  Theodore  Morse.    Jerome  H.  Remick 

&  Company.  New  York.  N.Y. 
When  I  Found  You.     Waltz  Song.    Words  and  music  by 

Anita    Owen.     Jerome   H.    Remick   &    Company,   New 

York.  N.Y. 
The  Girl  Who  Is  Yours  While  You  Are  Away.  ■  Words 

bv    S.    G.    Smith.      Music    bv   Frank    Eborall.      S.    G. 

Smith   and  Frank  Eborall.  Toronto,  Ont. 
Lt.-Crl.   A.   G.   Vincent,   and   Officers  of  40th   Battalion. 

C.E  F.,  Valcartier  Camp,  Canada,  1915.     (Photo.)  D. 

Smith  Peid.  St.  John,  New  Brunswick. 
King  George's  Men.     Words  by  Jenn  Blewett.     Music  by 

Isabel  Putter.     Isabel  Rutter,  Toronto,  Ont. 
Paganini.     A  play  in  Three  Acts.   Bv  Edward  Knoblauch. 

(Pr>ok.)     Edward  Knoblauch,  London.  England. 
Our  Boys  at  the  Front.     Words  and  music  W  James  C. 

Chaffer.    James  C.  Chaffer,  Vancouver,  British  Colum- 
bia. 
Our   Gallant   36th   March.      On.   20.     By    Angelo   Eassio. 

(Mnsione.)      J.    lj1 .   Belair.    Montreal. 
His  Pream   of  the   Golden  Wps*..     Words   and    irm->   by 

Sarah  McTntyre.     Sarah  Mclntyre,  Vancouver,  British 

Columbia. 
Sometimes  in  Dreams     Words  bv  Gustavo  Kahn.     Music 

bv  Tl'eo.  H.  Northim."    The  Whitney- Warner  Publish- 
ing Company,  New  York. 
Love  Co^es  A-Stealin<r.    Words  bv  Gus.  Kahn.    Music  by 

E'-rbert  Van  Alstyne.     The  Whitney-Warner  Publish- 
ing Comnany.  New  York. 
I  Want  to  Wafch  Over  You.     Words  bv  Alfred  Bryan. 

Music  bv  Albert  Gumble.     Jerome  H.  Remick  &  Com- 
pany. New  York.- 
Rose  of  the  World.    Words  by  Fiebard  W.  Pascoe.    Music 

by  Charlotte  Blake  and  L'mlln  Lockwood  Moore.    Jer- 
.    omp  H.  Bemick  &  Company.  "NTew  York. 
Y.  0.  IT.    Words  and  music  bv  Wilson  McDonald.    Wilson 

McDonald.   Victoria.   British    Columbia. 
The  Antes'  March.    Bv  Edwin  J.  Pull.    (Music.)     A.  Cox 

&    Co..   Toronto,   Ont. 
We'^-e  Coming  Mother  England.    (Music.)    Edwin  J.  Pull, 

-    Toronto.  Ont. 
Le  Docteip-  Epate;  ou,  la  Mal^die  dcs  Nurses.    Par  Arthur 

Trpmh'inv.      (Comedie    Mus.ica'le.)      Arthur    Tremblay, 

Onohee.  One. 
We're  Going  Home  to  Mother.    (Song.)    Henry  Goodchild. 

St.  Lambert,  Que. 
Oh!  la  Guen-e,  ou  Les  FiJs  de  l'Alsace.    (Drama  Lyrique.) 

Arthur  Tremblay,  Quebec,  Que. 
Somewhere    in    France.      Words    by    Arthur     Wimperis. 

Music  by  Herbert  Ivey.     Anglo-Canadian  Music  Pub- 
•  lishers'   Association,   Limited.  London,  England. 
Arbitration.     March  Two-step.     By  Abe  Losh.    Vanders- 

loot   Music  Publishing  Company,  Wil'.iamsport.  Pa. 
Sweet  Memories.      (Reverie.)      G.   W.   Adams.     Whitney 

Warner  Publishing  Co.,  New  York. 


Archie's  in  the  Flying  Corps.    Words  and  music  by  J.  C. 

Fetherstonhaugh.     Jane  C.  Fetherstonhaugh,-  Toronto, 

Ont. 
Vesper    Chimes.      Reverie    transcription.      By    Harry    J. 

Lincoln.       Vandersloot     Music    Publishing-    Company, 

Williamsport.  Pa. 
Fall  In!     Fall  In!     Music  by  Fred  Shuttleworth.    Words 

by  R.  McGarrie.    Robert  McGarrie,  Toronto. 
The  Bars  Are  Down  in  Lovers'  Lane.    Words  and  mu~ic  by 

Clara  Kummer.     Jerome  H.  Remick  &  Co.,  New  York. 
A  Song  of  the  Gale.     Words  and  music  by  J.  Hayden- 

Clarendon.     Jerome  H.  Remick  &  Co.,  New  York. 
Canada's  Sons,  or,  A  Song-  of  Glorious  Deeds.     Words  by 

Herbert  L.  Brewster.     Music  by  Paul  S.  Duffy.     Her- 
bert L.  Brewster  and  Paul  S.  Duffy,  Moncton,  N.B. 
Eventide.    Words  by  Lena  Shackelford  Hessel^ersr.    Music 

by  Edouard  Hesselbenr.     Whaley  Royce  &  Company, 

Toronto,  Ont. 
Canada,  Fall  In.    Patriotic  Recruiting  Song.     Words  and 

Music  by  Edward  W.  Miller.     Anglo-Canadian.  Music 

Publishers'  Association,  London,  England. 
There's   a  Lonely  Little   Girl  in  Honolu'u.     Words   and 

music  by  Weston  Wilson.     Jerome  H.  Remick  &  Co., 

New  York. 
Dancing  the  Jelly  Roll.     Words  by  Nat  Vincent.     Music 

by   Herman   Paley.     Jerome  H.   Remick   &   Co.,   New 

York. 
The  Wedding  of  the  Sunshine  and  the  Rose.     Words  by 

Stanley  Murphy.     Music  by  Albert  Gumble. 
My  Pauline.      Lyric    by    Edward    A.    Paultcn    and    Adolf 

Philipp.     Music  by  Jean  Briquet   and   Adolf  Philipp. 

Jerome  H.  Remick  &  Co.,  New  York. 
The  Girl  Who  Smiles.       (Selected.)       Compiled    and    ar- 
ranged by  J.  B^dewalt  Lampe.     (Music.)     Jerome  H. 

Remick  &  Co.,  New  York. 
Who  is   She?     Lyric  by   Edward   A.  Paulton   and   Adolf 

Philipp.     Music  by  Jean  Briquet  and  Adolf  Philipp. 

Jerome  H.  Remick  &  Co.,  New  York. 
At  Last  United.    Lyric  by  Edward  A.  Paulton  and  Adolf 

Philipp.     Music  by  Jean   Briquet  and   Adolf  Philipp. 

Jerome  H.  Remick  &  Co.,  New  York. 
The  Girl  Who  Smiles.       (Waltzes.)       Compiled    and    ar- 
ranged by  J.  Bodewalt  Lampe.     Jerome  H.  Remick  & 

Co.,  New  York. 
Oh  Dear  Marie.    Lyric  by  Edward  A.  Paulton  and  Adolf 

Philipp.     Music  by  Jean  Briquet   and   Adolf  Philipp. 

Jerome  H.  Remick  &  Co.,  New.  York. 
A  Dream  of  a  Midsummer's  Ni?ht.    Words  and  music  by 

N.  Fraser  Allan,  Empire  Music  &  Travel  Club,  Toronto. 

Ont. 
Toronto   Conservatory  of  Music,   Local  Examinations  in 

Mu^ic,   Primary,  Pianoforte   Grade,   Technical  Work. 

(Music.)     The  Nordheimer  Piano  &  Music  Co.,  Toronto, 

Ont. 
Our   England.     Words   by   James    G.    Newbury,   Melody: 

"My  Maryland."     Arranged  by  James  G.  Newbury. 

James  Garrett  Newbury,  Coxsakie,  New  York. 
Keep  Step  With  Johnny  Canuck.      Words    by    Gertrude 

Cornish   Knight.      Music   by   J.   H.   Home.      Gertrude 

Cornish  Knight,  Port  Arthur,  Ont. 
Take  Me  Back  to  Old  Ontario.    Words  by  Frank  E.  Palson. 

Music  by  J.  Heward  Gammond.     J.  H.  Gammond,  Tor- 
onto, Ont. 

WINDSOR  COMPOSER  SCORES  A  HIT 

•  Morris  Manley,  composer  of  the  war  sons'.  "Good  Luck 
to  the  Boys  of  the  Allies."  lives  in  Windsor,  Ontario,  and 
was  formerly  a  resident  of  Kingsville,  Ontario.  He  has 
been  successful  with  several  songs,  but  has  scored  a  de- 
cided hit  with  "Good  Luck  to  the  Boys  of  the  Allies." 


40 


BOOKSELLER  AND  STATIONER 


Made  in  America  by 
The  Oldest  Lead  Pencil  Factory  in  America 


WHEN   we   announce   that  the   "Van   Dyke"    Is   the    Best 
pencil  we  have  produced,  every  stationer  knows  that  it 
must  be  one  of  exceptional  merit. 
Fifty  years  of  experience,  coupled  with  the  best  efforts  of  our 
chemical  laboratory  in  the  conduct  of  varied  and  prolonged  ex- 
periments to  provide  what  is  essential  in  a  lead  we  would  call 
"our  best,"  have  resulted  in  the  "Van  Dyke." 

Absolute  smoothness,  an  unvarying  texture  and  a  ivear-re- 
sisting  durability — elements  so  necessary  in  the  ideal  drawing 
lead,  have  been  developed  to  an  unusual  extent,  and  the  "Van 
Dyke"  will  more  than  satisfy  the  most  critical  of  professional 
and  technical  users. 

Xo.  000  ''Van  Di/ke"  is  Hexagon  Shape,  Yellow  Polish,  with  lead  in  the 
following  depress:   (!B,   5R.  4 It.   3IS,   2lt.   It.   III5,   P.   II,  211,  311,  411,   511, 
(ill,  711.         Qttiilitji   and   Accurncii  of  Ui'ffree  of  Lead  (luaranteeti. 
We  shall   be  glad   to  submit  samples  and   interesting  prices   to   the  trade 

upon    request. 


EBERHARD  FABER 


NEW  YORK 


Every  Office  Man  Will  Want  a  Supply  of 
B.  &  P.  Muslin  Eyelets  and  Muslin  Hinges 

Torn  perforations  can  be  quickly  and  securely  repaired  by 
means  of  these  eyelets.  They  are  a  necessity  in  every 
office;  something  every  office  man  will  appreciate. 

B.  &  P.  Empire  Muslin  Hinges  makes  punching  of  sheets 
unnecessary,  thus  increasing  the  amount  of  surface  avail- 
able for  writing  purposes.  These  trouble  savers  are  gum- 
med for  instant  use  with  any  style  of  loose  leaf  binder. 

Get  a  stock  of  these  two  office  necessities. 

Eyelets  packed  100  in  an  envelope,  ten  envelopes  to  thp 
box.     Also  packed  100  in  a  box — ten  boxes  in  a  carton. 

Hinges  packed  25  in  an  envelope,  forty  envelopes  in  a 
box. 


BOORUM  &  PEASE  LOOSE   LEAF  CO. 


Makers  of  Standard  Loose  Leal  Devices 
FRONT  STREET  and  HUDSON   AVE. 

SALESROOMS: 


BROOKLYN,  N.  Y. 


109-113  Leonard  St.,   New   York.     Republic  Bldg.,  Chicago,  111.     2l0  Devonshire  St.,  Boston,  Mass.     4000  Laclede  Ave.,  St.    Louis,   Mo. 
Canadian   Representative:  J.  (}.  V.  Ansley,  408  Lumsden  Building,  T  roiuo.  Canada. 

Stocks   of   our   loose    leaf    lines   are    now    carried    by  :    Copp,    Clark     Co..    Ltd.,    Toronto,    Canada  ;    MeFarlane,    Son    &    Hodgson,    Ltd., 

Montreal,  Canada. 

V/////SS//*//////*/S///'/Sf//SS////////////S////////.V//////////////S///////////S//////////M^ 


TOY  PROFIT 


There  is  good  profit  in  a  line  of  Toys — besides, 
it  attracts  the  family  trade  and  that  is  the  kind 
that  pays. 

Successful  toymen  keep  posted  on  trade  hap- 
penings, new  articles,  new  ideas  of  salesmanship 
and    window   dressing,   where    to   buy   stock,   etc. 


"PLAYTHINGS" 


each  month  has  all  the  news  of  the  toy  trade. 
Subscription  price  ONE  DOLLAR  AND  FIFTY 
CENTS  a  year  postpaid. 

Subscribe  now  and  join  those  who  are  keeping 
up-to-date  and  in  the  swim. 

A  sample  copy  free  if  requested. 


McCREADY  PUBLISHING  CO., 


1  18  East  28th  Street 
NEW  YORK 


6 


VSCHOOL 


FLEXI\ 


TRADE     MARK     REG. 


I'a  end  (1  Lieu   7,  I9u9 
*No.   777   ]'/s   "»■   wide,  and   only    1-16  in.    thick,   12   inches  long. 

Very   flexible,  double   brass  edges,   ready   for  use  either  side 
up.     sixteenth  scale  on  one  side,  millimeter  scale  on  the  other. 

You   are   overlooking   a    good   one   if  you   do   not   carry    our 

WESTCOTT-JEWELL  CO.,  TyW' 

RULER  MAKERS  EXCLUSIVELY 


41 


B  OOKS E LLER     AND     S  T  A T IONE R 


'^/ww;///^^^^^^^^ 


No.   14—50    cents. 


No.    15 — 50    cents. 


***:  Tis 


~*f^^ 


No.   17 — 75  cents. 


No.   1G— 50  cents. 


increase  tfje  $alue  of  #masi  &bs. 

G.  K.  Chesterton  once  wrote  goodness  knows  how  much  about  the  appeal  of 
"little  pictures."  A  picture  in  an  advertisement  catches  the  eye — then,  if 
your  copy  is  good,  you've  got  the  customer. 

Put  the  Christmas  note  into  advertising  Select  the  cuts  you  desire— order  by  nura- 
bv  the  use  of  one  or  more  of  these  lllustra-       ,  „  .,  .  ...  . 

tions.      Advertisements    will    "pull"    better.       ^er.      Remit    the    price    with    your    order. 

Electros  are  sent  carefully  wrapped,  postpaid.  You  can  use  them  this  year,  next 
year  and  the  year  after.    A  good  investment. 

BOOKSELLER  AND  STATIONER,    143  University  Ave.,  Toronto 


No.    10—50   cents. 


No.   20—50   cents. 


^5Z         S//,-///s/////SS7?.  V////////////////y///////////////^//////////////////////////////////y///////////^ 

42 


r.OOKSELLER     AND     STATIONIM! 


yy////////////w/////^^^^^ 


□  HZZ: 


□ 


I 1 


□ 


□ 


No.  4 — 50  cents. 


These  Cuts  For  Sale 


CHRISTMAS  Advertising  will  be  made  more 
attractive  and  resultful  by  using  one  or  more 
of  the  illustrations  on  this  page. 

Electros  will  be  forwarded  carefully  wrapped, 
postpaid,  on  receipt  of  price  noted  below  eacb 
illustration. 

If  you  order  all  the  cuts  shown  on  this  page,  it  means  an 
investment  of  only  $5.40 — and  you  own  the  cuts  for  use 
in  future  years.  Remit  price  with  order.  Order  by  number. 

Bookseller  and  Stationer,  143  University  Ave.,  Toronto 


No.   8 — 40  cents. 


No.    7 — HI    irnl 


fa 


DDD 
□  □□ 
DDD 


/ 


T_r 


No.  9 — 40  cents. 


No.   ii — 50  cents. 


43 


B  0  O K SELL E R      AND      ST  A  T I O  N  K K 


BUYERS'   GUIDE 


MADE 


CANADA 

ADDING  MACHINE  ROLLS 

More  profit  (or  the  dealer.         $ 
Write  us  lor  samples  and  prices. 

MONARCH  PAPER  CO.,  Limited 

Manufacturers  41  9  Kine  St.  W..  Toronto 


Your  Ad  here 
would  cost  you 
$25.00   a   year. 


LOOSE-LEAF 
METALS 

De  Luxe  Line  Metals  are  used  in  every 
civilized  country  in  the  world.  We  make 
all  kinds.      Write  for  Catalogue  No.  32. 

WILSON-JONES  LOOSE  LEAF  CO. 

CHICAGO  .'.  NEW  YORK 


Wycil  &  Company 

85  Fulton   Street,   New  York  City 

carry  a  large  stbck  of 

German,  French,  Spanish 
and  Italian  Grammars 

of  the 
Gaspey-Otto-Sauer  Series 
Liberal  Discounts  to  tKe  Trade 


THEY  MAKE 
MONEY 

For  the  Dealer  be- 
cause they  Save 
Money  lor  the  Cus- 
tomer. 

Sectional  View.  Pen, 
pmhinK  dnun  float  in 
middle,  forces  fresh  ink 
onto      pelip'iiiit  Float 

then  closes  bottle  like  a 
cork.  No  waste,  spill, 
spatter  or  blot.  Ask  for 
descriptive    catalog. 


Ma'le    in    America. 
Self-closing   Inkstand. 


Sengbusch   Self-Closing   Inkstand   Co. 

200  Stroh  Building.  Milwaukee,  Wis..  U.S. A 


ART    SUPPLIES. 

Artists'   Supply  Co.,  77  York   St..  Toronto. 
A.   ltamsay   &   Son  Co.,  Montreal. 

BLOTTING    PAPERS. 

The    Albemarle  Paper  Co.,   Richmond,  Va. 
John  Dickinson  &  Co.,  Montreal. 
Dawson  &  Sous,  W.  V.,  Montreal. 
Eaton-Dikeman    Co..    Lee,    Mass. 
Standard    Paper   Mfg.    Co.,   Richmond,    Va. 

BLANK      BOOKS. 

lioorum   &   Pease  Co..    Rrooklyn,   N.Y. 

Rrowu    Rros.,    Ltd.,   Toronto. 

ISuntin,    Cillies    &    Co.,    Hamilton. 

W.    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winnipeg. 
National    Blank   Book   Co.,   Holyoke,  Mass. 
The  Copp,   Clark   Co.,   Toronto. 

CHRISTMAS    AND    PICTURE    POST    CARDS. 

Rirn    Bros..   266   Kins   St.   W.,   Toronto. 
Menzies  &  Co.,   Toronto. 

Packard  Bros.,  329  Craig  St.  W..  Montreal,  Que. 
Valentine  & 'Sons.   Toronto  and   Montreal. 
Raphael  Tuck  &   Sons  Co.,  Ltd..  9  St.,  Antoine 
■Street,    Montreal. 

CODE   BOOKS. 

The  American  Code  Co.,  83  Nassau  St.,  New 
York. 

CRAYONS. 
American  Crayon  Co.,   Sandusky,  Ohio. 
Biuney   &    Smith.    New   York. 

EYELETTING    MACHINES 

Ideal  Specialties  Mfg.  Corporation,  552  Pearl 
St..   N.Y.   City. 

ENVELOPES. 

Brown   Bros..    Limited.   Toronto. 
Buntin.    Cillies   &   Co.,    Hamilton. 
Copp.    Clark    Co.,    Toronto. 

W..  V.  Dawson,  Limited,  Montreal,  Toronto, 
Winnipeg. 

FANCY   PAPERS.   TISSUES  AND  BOXES. 

Pennisnn    Mfg.    Co.,    Boston. 
Men?ies    &    Co.,    Toronto. 

A.  R.  MacDongall  &  Co.,  266  King  St.  W., 
Toronto. 

FOUNTAIN     PENS. 

Arthur  A.  Waterman   Co.,   Ltd..   New   York. 
Sanford    &    Bennett    Co.,    51-53    Maiden    Lane, 

New    York. 
A.     R.    McDougall    &    Co.,    266    King    St.    W., 

Toronto. 
Paul  K.  Wirt  Co..  Brown  Bros.,  Ltd.,  Toronto, 

Canadian    Agents. 

INKS,  MUCILAGE  AND  GUMS. 
Chas.    M.    Iliggins   &   Co..    Brooklyn,    N.t. 
''"he   Carter's   Ink   Co.,   Montreal. 
W..    V.    Dawson,    Limited.    Montreal,    Toronto, 

Winnipeg. 
Q    .S     Stafford    Co..    Toronto. 
"Gloy,"    A.    R.    MacDongall    &    Co.,    266    King 

St.    W..    Toronto. 
"Gllieine,"    Menzies    *    Co.,    Limited,    430    King 

St.   W.,   Toronto. 

INDELIBLE     INK. 

Carter's    Ink    Co.,    Montreal. 

1'aysou's    Indelible    Ink. 

S.    S.    Stafford    Co.,    Toronto. 

INKSTANDS. 

The   Sengbusch   Co.,  Milwaukee. 

LEAD    AND    COPYING    PENCILS. 

American    Pencil    Co.,    New    York. 
A.     It.     McDougall     &     Co.,     206     King     St.     \V., 
Toronto. 

LOOSE     LEAF     BOOKS,     BINDERS     AND 
HOLDERS.  ~~*~ 

The    Brown    Bros.,    Ltd.,    Toronto. 

lioorum    &    Pease    Co.,    Brooklyn. 

ISuntin,    (lillies   &    Co.,    Hamilton. 

\V.  V.  Dawson,  Limited.  Montreal,  Toronto, 
Winnipeg. 

The   Copp,   Clark   Co.,   Toronto. 

Luckett  Loose  Leaf,  Limited,  215  Victoria 
St.,  Toronto. 

National    Blank    Book    Co..    Holvoke,    Mass. 

Rockhill  &  Victor,  22  Cliff  St.,  New  York  City. 

Smith.    Davidson    &    Wright,    Ltd.,    Vancouver. 

Stationers'  Louse  Leaf  Co.,  203  Broadway, 
N.Y'.,   and    Milwaukee,    Wis. 

Wilson-Jones  Loose  Leaf  Company,  3021  Car- 
roll Ave.,  Chicago  ;  129  Lafayette  St.,  New 
York. 


44 


THE  FAULTLESS  LINE 

OF  L'JOSE  leaf  metals 

Most  complete  line  of  Ledger,  Sectional 
Post,  Solid  Post  and  other  Loose  Leaf 
Metals. 

On     request     to-day    our    Catalog    GC    and 
special    proposition. 

STATIONERS  LOOSE  LEAF  CO. 


342  Broadway 
203  Broadway 


Milwaukee,  Wis. 
New  York  City 


CARBON   PAPERS   AND 
TYPEWRITER  RIBBONS 

Manufacturers  of  the  highest  quality. 
It  will  pay  you  to  give  your  customers 
the  best. 

J.  A.  HEALE  &  CO. 

96  JOHN  STREET  V  NEW  YORK 


Standard 
Commercial  Works 

CANADIAN  CUSTOMS  TARIFF 
HAND    BOOK.     Enlarged    ami    revised 

to  date Price,  $1.00 

MATTE'S   INTEREST    TABLES   at    4 

to    10   per   cent Price,   $3.00 

MATTE'S   INTEREST    TABLES    at    3 

per  cent Price,  $3.00 

HUGHES'  INTEREST  TABLES  and 
book   of   days  combined,   at  3   to  8  per 

cent Price,  $5.00 

HUGHES'  SUPPLEMENTARY  IN- 
TEREST  TABLES    Price,   $2.00 

HUGHES'  INTEREST  TABLES  at  ti 
and   7  per  cent.,  on  folded   card, 

Price,  $1.00 
HUGHES'  SAVINGS  BANK  INTER- 
EST  TABLES,   at   3   or   3y2    per   cent., 

each  ou  separate  card Price,  $1.00 

BUCHAN'S    STERLING    EXCHANGE 

TABLES    Price,  $4.00 

BUCHAN'S  STERLING  EQUIVA- 
LENTS   AND    EXCHANGE    TABLES. 

Price,  $4.00 
BUCHAN'S  PAR  OF  EXCHANGE 
(Canadian)  Mounted  on  rard.  Price,  35c 
THE  IMPORTER'S  STERLING  AD 
VANCE  TABLES.     From  5  to   100  per 

cent,   advance    Price,   $2.00 

IMPORT      COSTS.       A     new     Advance 

Table   Price,  $1.50 

THE  IMPORTER'S  GUIDE.  Advance 
Tables    . Price,  75c. 

A  complete  catalogue  of  all  the  above  pub- 
lications sent  free  upon  application. 

Morton.Phillips  &  Co. 

PUBLISHERS 
115   Notre  Dame  St.  We.t       .'.        MONTREAL 

N.B.— The  BROWN   BROS..  I  »d  .  Toronto,  omr.  y 
a  full  line  of  our  publications. 


BOOKSELLER  AND  STATIONE'R 


BUYERS'  GUIDE 


LEATHER  AND  FANCY  GOODS. 

Brown    Bros.,    Ltd.,   Toronto. 

MAP     PUBLISHERS. 

Hand,    McNatly    &   Co.,    Chicago. 
I'lie  Copp,   Clark  Co.,   Toronto. 

METAL  PARTS  FOR  LOOSE  LEAF 
BINDERS. 

Wilson-Jones  Loose  Leaf  Company,  3021  Car- 
roll Ave.,  Chicago;  129  Lafayette  St.,  New 
York. 

NEWS    COMPANIES. 

Imperial    News    Co.,    Montreal,    Toronto,    Win- 
nipeg. 
Toronto    News    Co. 
Montreal  News  Co. 
Winnipeg    News    Co. 

PAPER    FASTENERS. 

Ideal    Specialties    Mfg.    Corp.,    552    Pearl    St., 

New    York   City. 
O.K.   Manufacturing  Co.,   Syracuse,   N.Y. 

PAPETERIES   AND    WRITING    PAPERS. 

W.    V.    Dawson,    Limited,    Montreal,    TorouLo, 

Winnipeg. 
The   lirowD    Bros.,   Ltd.,   Toronto. 


STATIONERS'   SUNDRIES. 

lirown      Bros.,      Ltd.,      Wholesale      Stationers, 

Toronto. 
Tic    Copp,    Clark    Co.,    Wholesale    Stationers, 

Toronto. 
W..    V.    Dawson,    Limited,    Montreal,    Toronto, 

Winn  ipeg. 
Buntin,  Gillies  &  Co.,  Hamilton. 

STEEL     WRITING     PENS. 

John    Heath,    8    St.    Bride    St.,    E.C.,    London, 

llinks,  Wells  &  Co.,   Birmingham,   Eug. 

Esterbrook  1'en  Co.,  Brown  Bros.,  Ltd.,  Tor- 
onto,  Canadian    Uepresentatives. 

A.  R.  MacDougall  &  Co.,  266  King  St.  W., 
Toronto. 

TALLY    CARDS.    DANCE   PROGRAMMES, 

Verdier,  Ltd.,  18  Christopher  St.,  London,  E.C. 
TYPEWRITER     RIBBONS     AND     CARBONS. 

Mittag  &  Volger,  Park  Ridge,   N.J. 

The  A.  S.   Ilustwitt  Co.,  Toronto. 

J.    A.    Heale    &   Co.,    96    John    St.,    New    York, 

STANDARD   COMMERCIAL   PUBLICATIONS. 

lorton,   Phillips  &   Co.,  Montreal. 


The   Copp,    Clark   Co.,   Toronto. 
Buntin,    Gillies   &   Co.,    Hamilton. 
Eaton,  Crane  &  Pike,  Pittsfield,  Mass. 
A.    R,    MacDougall    &    Co.,    200    King    St.    W., 
Toronto. 

PLAYING     CARDS. 

(joodall's   English    Playing  Cards,   A.   O.   Hurst, 

Scott   St.,   Toronto. 
L-.  S.  Playing  Card  Co.,  Cincinnati.  O. 

PICTURE  POST   CARDS. 

Dow    &    Lester.    Foresters    Hall    Place,    Clerk- 

enwell    ltd., ,  London,   E.C. 
Gilbert   Post   Card    Co.,   54   W.    Lake   St.,   Chi- 
cago. 
Birn  Bros.,  266  King  St.  W.,  Toronto.. 
Valentine  &   Sons   Publishing   Co.,   Montreal. 
Uaphael    Tuck    &    Sons,    Ltd.,    9    St.     Antoine 

St.,    Montreal. 
Philip  G.   Hunt  &  Co.,  332  Balham   High   Rd., 

London,  Eug. 

SHEET    MUSIC. 

Anglo-Canadian  Music  Pub.  Assn.,  144  Vic- 
toria  St.,   Toronto. 

Hawkes  &  Harris  Co.,  Toronto. 

McKinley  Music  Co.,  1501-15  East  Fifty-Fifth 
St.,   Chicago. 


To  everyone  who  uses  a  Loose 
Leaf   System  you  can  sell  the 

"F-B" 
Loose  Leaf  Holder 


Pat.   May   13,    1913 

Keeps  his  old  records  in  permanent  form  instead  of 
lying  around  in  disorderly  bundles. 

Permits  quick  and  easy  reference.  Practical  and  low- 
priced  Adjustable  to  fit  any  size  of  paper,  or  whatever 
the  location  of  punch  holes. 

Send  to-day  for  prices  and  particulars. 
ROCKHILL  &  VIETOR,  Sole  Agents,  Dep't  "F-B" 

(Branch:  180  N.  Market  St.,  Chicago)     22  Cliff  St.,  New  York 


He  is   SO   Happy  M  Celling  wtih    MODELLIT 

Every    book,   toy   store   and   schorl  furnisher 
in  the   Dominion  should  sell 

MODELLIT 


The 

Most    Cleanly 

Fictile 

Antiseptic 

and  Odourless 

Modeilin  .< 

Medium  on 

the  Market 


The  children's  favourite 
pastime 

MODELLIT 

will  attract  more  customers 
to  your  store  than  any  other 
modi  lling:  medium. 


M»de  in  Many 
Beautiful 
Colours  and 
Put  up  in  Vari- 
ous bizes  of 
Fancy    Boxes 
an  i  Rel  ills 
1  lb.  Blocks 


Write  Us  for  Samples  and  Particulars  TO-DAY 

MODELLIT  MFG.  CO.,  19  Brunswick  St.,  Bristol,  England 

Telegrams  :  "Modellit,  Bristol,"  England 


You  can  talk  across  the  continent  for  two    cents  per  word  with 

a  WANT  AD.  in     this  paper. 


45 


BO 0 K S  E L L  E R     A  N  I )     ST  A TIONER 


Give  Your 
Erasers  a 
Chance  to 
Sell 
Themselves 


Don't  coop  them  up  in  boxes  upon  shelves,  just 
to  keep  them  clean  and  fresh.    It's  unnecessary. 

No  dust  or  dirt  will  collect  upon  the  contents 
of  a 

DIXON'S  DUST-PROOF  ERASER 
ASSORTMENT  No.  1090 

because  the  container  is  protected  by  a  thin, 
transparent  window-like  cover.  The  contents 
are  three  dozen  pencil,  ink  and  combination 
erasers,  in  red,  white,  blue,  grey,  green  colors. 
Container  is  8*4  by  9Y4  inches;  fitted  with  easel 
back  attachment,  for  counter  display,  as  illus- 
trated. Order  this  new  eraser  assortment  or 
write  for  prices  and  information  to  the 

Joseph  Dixon  Crucible  Co. 

JERSEY  CITY,  N.J. 


The  McKinley  Edition  of 
Ten-Cent  Music 

will  always  hold  first -place  as  an  Edition  of 
Standard,   Classic   and  Teaching  Music. 

An  established  demand  for  this  line  of  music 
exists  throughout  the  United  States  and  Canada. 
It  meets  the  requirements  of  the  Teacher,  Stu 
dent  and  the  Accomplished  Musician. 

It  has  proved  itself,  to  thousands  of  dealers,  to 
be  the  best  foundation  for  a  sheet  music  de- 
partment. 

Every  copy  of  The  McKinley  Edition  sold  means 
a  profit  of  over  2007c  to  the  dealer. 
The    McKinley    Edition    (Kevised    for    our    Can- 
adian   Trade)     conforms    in    every    detail    with 
Canadian   copyright  laws. 

A  great  advantage  to  the  merchant  as  a  "Trade 
Bringer"  is  the  catalogues  bearing  the  dealers' 
imprint  which  are  supplied  with  this  Edition. 
These  catalogues  will  attract  more  customers  to 
your  store  than  any  other  medium  you  could 
employ. 

Write  us  for  Samples  and  Particulars  to-day. 
Also   we   want   you   to  know   our  Jobbing  De- 
partment is  one  of  the  largest  and  most  complete 
in  the  country.     We  can  take  care  of  your  wants 
for  anything  in  Sheet  Music. 

McKINLEY  MUSIC  COMPANY 

The  Largest  "Exclusively  Sheet  Music  House" 

in  the  World. 

CHICAGO:     1501-15    EAST    FIFTY-FIFTH    STREET 


Fine  Inks  and  Adhesives 


FOR  THOSE 


WHO  KNOW 


Higgins' 


Drawing  Inks 
Eternal  Writing  Ink 
Engrossing  Ink 
Taurine  Mucilage 
Photo  Mounter  Paste 
Drawing  Board  Paste 
Liquid  Paste 
Office  Paste 
Vegetable  Glue,  etc. 


Are   the  finest  and  best  Inks  and  Adhesives 

These  manufacturers  have  a  unique  standing 
among  discriminating  consumers,  the  ready- 
money  kind  who  know  what  they  want  and  are 
willing  to  pay  for  it.  They  are  worth  cater- 
ing to. 

V   • 

CHAS.  M.  HIGGINS  &  CO.,  Mfrs. 


Branches  : 
Chicago,   London 


271    Ninth  St. 
BROOKLYN,  N.Y. 


ARTISTS  MATERIALS 


We  carry  a  complete  line  of  Artists  Materials 
Agents  for  Winsor  &  Newton,  London,  Eng. 

A.RAMSAY  Cf  SON   CQ 

EST'D.   1842.    MONTREAL. 


HOLD  THE  LINE 


(Registered) 


London  ( Eng. ) 
Export  Agency, 
8  St.  Bride  St., 
LONDON,  E.C. 


Here's  the  line  to  hold — John 
Heath's  Telephone  Pen.  You 
will  not  hold  it  long  hecause 
it  sells  so  quickly.  There's 
quality  about  it.  It  writes 
smoothly,  never  corrodes,  and 
lasts  long.  Get  connected  with 
the  Telephone  Pen  for  quick 
sales. 


Supplied  by  all 
the  leading 
wholesale 

houses  in 

Toronto      and 

Montreal. 


48 


BO  0  K  S  E  J,  L  E  R     A  N  D     S  T  A  TION  E  .1 1 


Here's  Carter's  Cico 

The  New  Liquid  Paste 

Everywhere  Cico  is  introduced  it  has  gained  in- 
stant popularity.  Your  customers  have  always 
wanted  a  paste  like  this. 


Oico  is  always  ready  for  in- 
stant use  and  always  stays 
ready.  Requires  no  water 
and  does  nol  have  to  be 
"worked."  No  hard,  dry 
Lumps  found  in  Cieo. 

New  5-oz.  desk  jar  eliminates 
water-well  and  gives  that 
much  extra  paste.  Adjust- 
able brush  holder  prevents 
sticky  fingers  and  is  conveni- 
ent seal  to  the  jar. 


No.   724.     5-oz.   Jar. 


The  Carter's  Ink  Co. 

356  St.  Antoine  St.      V      MONTREAL,  CAN. 


T  H   6. 

HINKS  WELLS  &C<? 

.     B  I  R  Ml  N  C  HAWi^'i 


Registered 

Before  Inlying  •»  fresh  stock  of  pens,  get  samples  and 
pru-es  of  the  famous 


U 


Rob  Roy"  Pen 


the  popular  and  quick-selling  pen. 
It  is  made  of  fine  steel,  writes  easily  and  smoothly 
and  suits  almost  any  band.  "Rob  Roy"  Pens  are 
made  in  one  of  the  best  equipped  factories  in  Bir- 
mingham, Eng. — the  home  of  the  pen-making 
industry. 

Manufactured  by  the  proprietors  : 

HinJks,  Wells  &  Co.,  Birmingham,  Eng. 


Each  year  comes  to  us  the 
the  new  pleasure  of  repeating 
the  old  wish, 


Jllerrp  Cfjrtstma* 

anb 

a  ?|appp  Jleto  gear 


Eaton,  Crane  &  Pike  Co. 

Pittsfield,  Massachusetts 
Toronto  Office:  266-268  King  St.  W. 


PATRIOTIC  SONGS 

WE  HAVE  ALL  THE  BEST  SELLERS 

Standard  prices,  35c  and  40c. 
"Somewhere  in  France,"   by   Herbert   Ivey,   the  most 
successful  of  the  new  English  songs 
' '  Carry  On ' ' 

The    fall    to    Arms 
Admiral's  Broom  -  - 

(now    vrrsiiin) 
Heroes   and   Gentlemen 

Popular   Price,  15c. 
We'll  Never  Let  The  Old   Flag  Fall. 
By  Order  of  The  King.       New 
Soldiers  of  The  King  -  Leslie  Stuart 

Call  of  the  Motherland  -  -        Ed.  YV.  Miller 

Canada.  Fall  In  -  -  -  -         Ed.  W.  Miller 

ANGLO-CANADIAN  MUSIC  CO. 
144  VICTORIA  STREET  TORONTO,  ONTARIO 


Jack    Thompson 
Frederick  Bevan 

Frank   Peskett 

0,000  Sold 


SEL  RI  GHT 


MAKATOY 


Hundreds  of  different  designs  can 
be  made  with  this  toy 


52  pieces,  consisting  of  12  metal  spools 
and  40  wood  construction  rods. 

Price   per   dozen,  $2.00 
Price   per  gross,  $21.00 

Selchow  and  Righter  Company 

620  Broadway,    New  York 


KINDLY  MENTION    THIS    PAPER  WHEN 
CORRESPONDING     WITH    ADVERTISER. 


There  is  Big  Money  in 

Automatic  Card  Printing 

The  Automatic  prints  while  you  wait 
Business  and  Calling  Cards,  Tickets, 
Invitations  Announcements  &  many 
Others.  Prints  100  per  minute,  6000 
per  hour.    Write  today  for  our  free  catalog  36. 

S.  B.  FEUERSTEIN  &  CO. 

542  W.  Jackson  Blvd.,  CHICAGO 


47 


JiOOKlSKLLER     AND     STATIONED 


A  glCYCLEl 


N°808 


theUS.PlayingCardCo.a 

TORONTO 
•  CANADA 


V 


m* 

s* 

■roma!  -.;> 

i 

Wl 

PLAYING    CARDS 

MADE  IN  CANADA 

Bicycle  No.  808 

Ivory  or  Air-Cushion    Finish. 

FOR    GENERAL    PLAY. 

Bicycle  quality  made  Bicycle  reputation.  We  spare  no  expense  to 
maintain  this  quality  and  give  players  the  best  popular  price  card 
in    the   world. 

Other   good    grades    are    '45   Texan,  33  Apollo,  etc. 

Also  makers  of  the  famous  606  CONGRESS  Playing  Cards — art 
backs — for    Social    Play. 

Also  publishers  of  the  Official  Rules  of  Card  Games — Hoyle  Up-to-date — 
a  complete  book  of  rules  for  all   Card  Games  revised  each  year. 

THE   U.  S.   PLAYING    CARD    COMPANY, 
TORONTO,  CANADA. 


WINNING  THE  BUYER'S  FAVOR 

THE  best  possible  buyer  is  not  made  an  actual  buyer  at  a  single  step. 
It  is  one  thing  to  win  the  buyer's  favor  for  an  article  and  another  to 
make  adjustments  incident  to  closing  the  sale.  Winning  the  buyer's 
favor  is  the  work  of  trade  paper  advertising.  Under  ordinary  conditions  it 
should  not  be  expected  to  do  more. 


CLASSIFIED  ADVERTISING 


Advertisements  under  this  heading,  2c  pel 
word    per   insertion. 

Where  replies  come  to.  our  care  to  be  for- 
warded, five  cents  must  be  added  to  cost  to 
cover  postage,  etc. 

SALESMAN  WITH  FIRST-CLASS  CONNEC- 
timi  in  three  provinces  desires  high-class  line 
on  commission  basis  for  January  1st,  TTtlti. 
Apply   Box    105,   Bookseller   and    Stationer. 

BOOKS— ALL  OUT  OF  PRINT  BOOKS  STJP- 
plled  no  matter  on  what  subject.  Write  us. 
We  can  get  you  any  boot  ever  published 
f  lease  state  wants.  When  In  England  call  and 
see  our  50.000  rare  bonks.  Baker's  Orent  Bin* 
shop,  14-16  John  Bright  Street.  Birmingham, 
,  England. 

PAYSON'S    INDELIBLE    INK.    TRADE    SFP- 

piled  by  all  Leading  Wholesale  Drug  nouses 
In  the  Dominion.  Received  Highest  Award 
Medal  and  Diploma  at  Centennial,  Philadel- 
phia, 187(1:  World's  Fair,  Chicago,  1803,  and 
Province  of  Quebec  Exposition,  Montreal,  1897 


HOTEL    DIRECTORY. 


ACCOUNTANTS    AND    AUDITORS. 


HALIFAX   HOTEL 

HALIFAX,   N.S. 


JENKIN8  &   HARDY 
Assignees, Chartered  Accountants,  Estate  and 

Fire  Insurance  Apents. 

15J  Toronto  St.  52  Can.  Life  Bldg 

Toronto  Montreal 


TICKET  and  CONDUCTOR  PUNCHES 

THE  BEST  MADE 
THE  FRED  J.  MEYERS  MFG.  CO  ,  Hamilton.  Ohio.  US. A. 


When  answering  an  advertisement  in  this  paper 
tell  the  advertiser  where  yon  saw  it. 


48 


BOOK  S  E  L  L  E  R     AND     STATION  B'R 


We  couldn't  improve  the  carbon, 
so  we  improved  the  box 

Finding  it  impossible  to  improve  the  quality  of  our  Carbon 
Paper,  which  is  as  perfect  as  human  ingenuity  could  possibly 
make  it,  we  decided  the  only  way  we  could  enhance  its  value 
was  to  improve  the  box.  This  we  have  done,  and  believe  the 
new  box  will  impress  you  and  your  customers  by  its  beauty 
and  practicability. 

Our  lines  are  absolutely  guaranteed  against  deterioration. 
Stock  them  for  your  own  and  your  customers'  satisfaction. 


The 
Quality  Carbon 

The  Best  Produced 
in  the  World 


MITTAG  &  VOLGER,  Inc. 

Principal  Offices  and  Factories  :  PARK  RIDGE,  N.J.,  U.S.A. 

BRANCHES 
NEW   YORK,    N.Y.,  261    Broadway  CHICAGO,    ILL.,  205   West   Monroe   Street 

LONDON,  7  and  8  Dyers  Building,  Holborn,  E.C. 

AGENCIES    IN    EVERY  PART  OF   THE    WORLD;     IN   EVERY   CITY   OF    PROMINENCE 


TRIAL  BALANCE  BOOKS 


Well  Known  and  Widely  Used 

NATIONAL  Trial  Balance  Books  have  the  tut  leaf 
ami  extension  recapitulation  sheets.  They  range 
from  50t)  to  5,000  names.  3,000  name  books,  and  up- 
ward, have  spring  backs.  Bound  with  Russia  back 
and  corners,  black  cloth  sides.  They  contain  heavy 
Yorkshire  Paper,  with  green-tinted  edges.  Wrapped 
singly. 

Prepare    for   end-of-the-year    business    on    this 
National    necessity.      See    National    Catalog    Tl. 

NATIONAL   BLANK   BOOK   CO. 

HOLYOKE,  MASS.,  U.  S.  A. 


Mucilages  and  Paste 
are  Made  in  Canada 


Catalogues  mailed  to  the  trade  on  request. 


Canadian  Factory  and  Offices    at 


9-11-13  Davenport  Road 


Toronto 


BOOKS  E  L  L  E  R     A  N  1)     S  T  A  T  I  0  NK1! 


HAMILTON 


CANADA 


Hamilton,    December  1,    1915 


Mr.    Dealer, 


We  have  tried  to  provide  for  the  last- 
minute  needs  in  Christmas  Stationery.   Our 
assortment  is  suill  unbroken,  and  we  can 
guarantee  prompt  shipment  of  all  letter,  tele- 
graph and  telephone  orders. 

Please  look  over  your  stock  of  Papeteries, 
Greeting  Cards,  Postcards,  Tags,  Labels,  Seals, 
Tinsel  Cord,  Holly  Wrapping,  Crepe  Tissue, 
Colored  Tissue,  Playing  Cards,  Gummed  Holly  . 
Ribbon,  Photograph  and  Postcard  Albums,  Loose 
Leaf  Memo  Books  and  Parker  Pens. 

Yours  for  a  * 'Bumper''  Xmas  trade, 

BUNTIN,  GILLIES  &  CO.,  LIMITED 


TRADEMARK 

(It  means 
"Made-in  -Canada' 


HAMILTON 


CANADA